eCom Experts

Freeing Your Time By Selling Smarter and Using Virtual Assistants

Tue, 14 Oct 2014 15:17:20 +0000

Brandon Dupsky, an eCommerce trailblazer with over 16 years’ experience originally building one of the largest companies selling on eBay back in the very early days. He’s won awards such as eCommerce Business Man of the Year, Forbes Best of the Web, and Fastest Growing Company. He joins Shawna to discuss his his new and exciting system the eCommerce Money for Nothing system and is successfully coaching new sellers with his system every day.

Partnering with Bloggers to Promote Your Online Store

Tue, 07 Oct 2014 19:39:57 +0000

Partnering with Bloggers to Promote Your Online Store as Shawna follows up on a previous episode where she discussed How to Engage Bloggers to sell more of your products. We learn more about the process from their side with Renae Michalski, author of the Boots and Bows Blog.

Ecom Chicago Conference and Shipping FAQs

Tue, 23 Sep 2014 15:25:08 +0000

Talking about the upcoming Ecom Chicago Conference and Shipping FAQs as Shawna welcomes back Mark Le Vine from Bubblefast. Plus, they go through a lot of shipping FAQs including when to offer free shipping as a samll business, box sizer tools, handling the holiday rush with the major shipping carriers and more.

Engaging Bloggers to Sell Products For You

Tue, 16 Sep 2014 04:00:06 +0000

Engaging Bloggers to Sell Products For You as Shawna welcomes Carolyn Kmet who is the Chief Marketing Officer for All Inclusive Marketing. Learn why should retailers work with bloggers? What role do bloggers play in the purchasing decision? Is it worth paying for placement? How do you continue to keep the blogger involved? and more.

Creating a Spring Cleaning Checklist For Your Website!

Tue, 29 Apr 2014 19:55:44 +0000

Does Your Website Need a Little Spring Cleaning? April is here and we are so happy that winter is GONE! Now is usually the time we start doing a little spring cleaning. We open the windows and let fresh air in. We pull out the furniture to find all of the toys and socks that magically disappeared.

We don't do the same for our website and yet... Our website is how we make enough money to buy those toys and socks. So today - let's talk about spring cleaning your website! Let's create a Spring Cleaning Checklist for your website!
Related articles across the web

SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems
Behavioral Targeting
Top 5 Conversion Tips in Time For the Holidays
10 Most Important Questions About Blogging
Frequently Asked ECommerce Questions
Sales Down? 5 Tips to Help You Increase Sales
Category Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again

Google Analytics for Your Yahoo Store

Tue, 15 Apr 2014 15:39:49 +0000

Google Analytics for Your Yahoo Store as Google Analytics can be extremely intimidating. Its a bunch of numbers that are meaningless unless you know what to look for. Let us help you sort it all out with our special guest Morgan Jones, President of Power My Analytics.

Related articles across the web

Importance of Setting Proper KPIs and Goals
How To Ecommerce Questions Answered
Biggest SEO Mistakes Online Retailers Make
Will Googles Newest Updates (Hummingbird, Penguin, Encrypted Search) Affect Your Holiday Sales?
Yahoo Store Updates; Facebook Likes Are Good For Sites
Social Ecommerce and Last Minute Holiday Conversion Tips

Basics to Getting More Sales and Traffic to Your Site

Wed, 09 Apr 2014 22:16:17 +0000

Basics to Getting More Sales and Traffic to Your Site, from understanding html and css, to site testing to giving users a better overall user experience, Shawna offers some answers on SEO, usability, conversions and more to get you started.

How to Increase your Store Revenue with Email Marketing

Wed, 26 Mar 2014 18:45:49 +0000

How to Increase your Store Revenue with Email Marketing. Shawna welcomes John McIntyre who is best known as The Autoresponder Guy! He helps eCommerce Store Owners increase their sales through Email Marketing. He discusses how can you boost revenue with a cart abandonment sequence? How do get people to sign up? Should you use a pop-up? and How do store owners stay on top of sending holiday promotional emails?

Frequently Asked ECommerce Questions

Wed, 12 Mar 2014 17:45:46 +0000

Shawna answers some Frequently Asked ECommerce Questions, as she gives us her background on how she has gathered information throughout the years to help herself and others

Tools For Getting More Done in Less Time

Tue, 14 Jan 2014 22:14:51 +0000

Find ways to help you get more done in less time as Shawna and Rene offer ways to work on helping you work smarter and not harder. Discover some tools that will help you get more done in less time. and will automate many things that you are doing on a regular basis.

New Year – New Ecommerce Resolutions

Wed, 08 Jan 2014 05:22:03 +0000

Determining Resolutions for YOUR Business It's a new year. It's a fresh start. We have our personal resolutions in hand but, what about for your business? It's time to look back at the previous year, celebrate our successes, learn from our mistakes, and reset our goals for the coming year.

15 Quick and Easy Tips For Increasing Sales This Holiday Season

Wed, 27 Nov 2013 20:24:50 +0000

15 Quick & Easy Tips For Increasing Sales This Holiday Season leading up to Black Friday and Cyber Monday. You still have time to make changes that will help you to increase your sales this holiday season! Shawna and Rene share 15 quick and really easy ideas that you can implement today.

Ecommerce Site Conversions and Providing a Holiday Conversion Checklist

Wed, 20 Nov 2013 00:11:52 +0000

Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let's make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas. Last month we discussed her new ebook Secrets to Natural Website Conversions. Today she is helping us to create a holiday checklist for your store.

Conversion Tips You Can Use Right Away To Help You with Your Sales

Wed, 06 Nov 2013 01:58:13 +0000

Shawna and Rene share some Conversion Tips You Can Use Right Away To Help You with Your Sales. With the holiday season upon us, they follow up from their discussion from last week to help you increase your conversions.

Google Has Gone Dark – No More Keyword Data! Best Methods for Getting Not Provid

Tue, 29 Oct 2013 21:57:57 +0000

Google Has Gone Dark - No more keyword data! Shawna discusses the best methods for getting the Not Provided keyword information. Learn more how to handle this situation with her show notes on the 1 Choice 4 Your Store Blog.

Will Googles Newest Updates (Hummingbird, Penguin, Encrypted Search) Affect Your

Tue, 22 Oct 2013 21:21:18 +0000

Will Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know, is that Google has been making a LOT of changes lately and you need to take action now. Below are some of the questions we have been getting and I will be discussing this further.

What are the changes and updates Google has been doing?
Hummingbird - Announced on September 26th
Google basically rewrote the search algorithm. This new search impacted 90 percent of the search queries. Their focus is on the intent of the user and not necessarily the keywords they are using.

Penguin 2.1 - October 4th
Googles Spam-Filtering is at it again. Some sites took a big hit while others are recovering from a previous update in a big way.

Google Encrypting Search - No more keywords for you
Last year about this time, Google began encrypting searches for logged in users. This year... all searches are encrypted. This means the actual search terms that people used to find your site, are no longer available in your analytics. Instead, you will see Not Provided.

Create More Content In Less Time with Michelle Chance-Sangthong

Tue, 08 Oct 2013 21:23:05 +0000

Create More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important things that you can do to help your search rankings. The problem is...Most people dont know how to create the content.

Google Releases New Search Formula That Causes Major Changes

Tue, 01 Oct 2013 21:50:19 +0000

Google Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results - HUGE changes. It is estimated that over 90 percent of the search results have been affected. We discuss the latest update with Chris Malta (Founder, CEO, and Chairman of the Board of Worldwide Brands). He discusses how to create quality content that helps you convert customers and gain search engine traffic.

Category Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs

Wed, 25 Sep 2013 04:06:20 +0000

Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in.

Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketin

Tue, 10 Sep 2013 20:13:38 +0000

Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization.

How does Voice-Based Marketing Automation Fit into E-Commerce?

Tue, 03 Sep 2013 19:12:17 +0000

How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone conversations so important to companies? What can e-commerce companies do to better facilitate customer support? The need for virtual call centers? Why VBMA can improve the quality of customer support and get customers on the phone, what else can phone calls do for e-commerce, assist in demand generation efforts and help generate revenue, but can it help reduce costs as well?

Ratings and Reviews = Conversions and Rankings?

Wed, 21 Aug 2013 16:50:43 +0000

Ratings and Reviews = Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. Also, learn how reviews also help your search engine rankings?

How Landing Pages Work for ‎Ecommerce

Tue, 13 Aug 2013 21:01:36 +0000

Learn How Landing Pages Work for ‎Ecommerce‬ as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers some takeaways when it comes to merchants working with landing pages and we learn about the experience of attending a Conversion Conference.

Talking 10 Tips for Building Your Brands Authority: Part 2

Tue, 06 Aug 2013 21:26:26 +0000

Part 2 of Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority.

Talking 10 Tips for Building Your Brand Authority: Part One

Tue, 30 Jul 2013 21:51:48 +0000

Talking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of traffic. Shawna and Rene help you build a solid plan for building brand authority.

Another Google Panda Update? Did your Website Get Hit?

Tue, 23 Jul 2013 19:26:18 +0000

Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links?

Google Product Listing Ads: Everything You Need to Know

Tue, 16 Jul 2013 21:53:51 +0000

Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads?

Writing Awesome Content: Put Most Important Info First and Upfront

Tue, 02 Jul 2013 20:52:00 +0000

Looking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help organize your content so that people can scan for certain key words and phrases.

Google Update Penguin 2.0 Spam-Fighting

Tue, 28 May 2013 22:13:52 +0000

Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest?

Selling to Women – The Secret for Getting More Sales?

Tue, 21 May 2013 22:20:06 +0000

Selling to Women - The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That's a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.

Google Warns Big Updates Are on the Way

Tue, 14 May 2013 22:03:49 +0000

Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings.

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate

Tue, 07 May 2013 21:19:26 +0000

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online shopping – for many a largely tax-free frontier – to state sales taxes. Mark Levine, the Chief Executive Officer of BubbleFAST offers his thoughts.

Ecommerce Search Engine Optimization

Tue, 30 Apr 2013 22:19:45 +0000

Shawna interviews Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to Web.com and he joined 3dCart in 2011.

Kick Ass Social Commerce for Entrepreneurs

Tue, 23 Apr 2013 22:05:15 +0000

Kick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book Kick Ass Social Commerce for ePreneurs due out in March of 2014.

Increase Sales with Affiliate Marketing ; How Affiliates Can Help You Increase S

Tue, 16 Apr 2013 21:40:30 +0000

Increase Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference, Co-Editor-in-Chief of FeedFront Magazine and author of Successful Affiliate Marketing for Merchants.

Search Issues Anyone in eCommerce Should Know About: PageRank, Canonical Tags an

Tue, 09 Apr 2013 17:53:57 +0000

Search Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for SEO? How long does content marketing take to go into effect?

Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants?

Wed, 03 Apr 2013 00:14:37 +0000

Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants? Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus, Shawna and Rene go over SEO issues including Google Penguin and Panda Updates and more.

Big Changes at Google Shopping

Tue, 11 Sep 2012 15:55:57 +0000

Big Changes at Google Shopping as we learn all about the changes to Google Shopping with Shailesh Humbad from Aten Software. Google has recently changed Google Shopping so that e-commerce companies must pay to be included in shopping results, so product listings are now ads.

Bacon Freaks Website Brings Home The Bacon

Tue, 31 Jul 2012 16:18:02 +0000

From Bacon Freak to products featured on FOX, NBC, and ABC. Shawna learns the scrumptious story behind this website with Rocco Loosbrock, the founder and creator of Bacon Freak.

The Interviewer Becomes the Interviewee

Tue, 24 Jul 2012 12:26:40 +0000

The Interviewer Becomes the Interviewee as Shawna asks listeners what motivates you to strive in your business, plus she discusses the Now What Project, the 1choice4quilting.com website.

Creating a Successful Online Store with John Lawson AKA @ColderIce

Tue, 17 Jul 2012 12:04:15 +0000

Learn what it takes to create a successful online store from John Lawson AKA ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial.

What Does it Take to Run a Successful Online Store?

Tue, 10 Jul 2012 18:28:25 +0000

What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome? What special tools does she have in her back pocket? What tips does she have to help new store owners?

Can Video Really Help Sell More Products?

Tue, 26 Jun 2012 18:04:06 +0000

Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses.

Sales Down? 5 Tips to Help You Increase Sales

Tue, 22 May 2012 11:59:01 +0000

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.

Finance and Taxes 101 for eCommerce Site Owners

Tue, 15 May 2012 12:55:42 +0000

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.

Google Penguin and Panda Updates and 52 Changes That Affect Search Results

Tue, 08 May 2012 17:41:20 +0000

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.

Google Penguin Update, Negative SEO, and Link Warnings

Tue, 01 May 2012 19:41:36 +0000

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.

How Much Would You Save if Someone Else Did Your Shipping?

Tue, 24 Apr 2012 21:08:48 +0000

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.

Are You Using LinkedIn to Build Your Business?

Tue, 17 Apr 2012 13:30:06 +0000

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.

Storage Locker Auctions for Fun and Profit

Tue, 10 Apr 2012 13:00:17 +0000

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?

Behavioral Targeting

Tue, 03 Apr 2012 12:22:21 +0000

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.

Social SEO Strategies; Combating Content Theft; Ways for Writing Great Content

Tue, 27 Mar 2012 13:16:51 +0000

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.

The Power of Habits – Are They Destroying Your Business?

Tue, 13 Mar 2012 13:02:08 +0000

The Power of Habits - Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.

SmartSourcing: Identifying and Selecting Products That Sell!

Tue, 06 Mar 2012 01:44:26 +0000

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling?
Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.

Google Panda 3.3 Updates

Tue, 28 Feb 2012 04:57:49 +0000

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.

Fallacy of Facebook Commerce

Tue, 21 Feb 2012 13:12:17 +0000

The Fallacy of F-Commerce or Facebook Commerce as Shawna talks with John Lawson aka ColderIce.

Fulfillment by Amazon Explained

Tue, 14 Feb 2012 18:55:27 +0000

What is Fulfillment by Amazon? How much does it cost? Can you have Amazon ship one item or do they have to ship 100 items? How do you get started? Ecommerce teacher, trainer and coach Kat Simpson explains all.

Retail Arbitrage and FBA: Fulfilled By Amazon

Tue, 07 Feb 2012 21:16:09 +0000

What exactly is Retail Arbitrage? Chris Green explains the Retail Arbitrage business model.

How To Get Last Minute Shoppers Using Social Media?

Tue, 13 Dec 2011 05:23:11 +0000

Shawna and Rene offer ways how To Get Last Minute Shoppers Using Social Media. They offer tips on using Facebook and Twitter to get more sales, plus tools you can use to make the job easier.

Listener Submitted SEO Site Reviews

Tue, 06 Dec 2011 04:09:57 +0000

Listener Submitted SEO Site Reviews to help your website rank higher in the search engines, find keywords are you missing out on, discovering page factors that might be hurting or helping your rankings and what are your competitors doing that you are not.

How To Ecommerce Questions Answered

Tue, 06 Dec 2011 00:16:24 +0000

Some of these questions include: How do I create a link using HTML? How do I create an image using HTML? How do I embed a YouTube Video? We have also had some specific questions about Yahoo Stores including: How do I create a coupon? How can I edit the sale price on all my items? How do I create a gift card?

Cyber Monday Chat and SEO Site Reviews

Tue, 29 Nov 2011 04:25:04 +0000

Take a break from Cyber Monday as Shawna and Rene go through some submitted site reviews to analyze SEO. Sites on making your own beer and wine, fundraising and childrens apparel are featured.

PPC Tips for the Holidays

Tue, 08 Nov 2011 00:22:19 +0000

PPC Tips for the Holidays with Joe Kerschbaum from Clix Marketing as we learn PPC tips you need to know for the upcoming holiday season including:When in the typical time frame for the online shopping season? What can advertisers do now to get ready? What should advertisers be thinking about in terms of keywords? What onsite tactics should advertisers implement during the holidays and more.

Top 5 Conversion Tips in Time For the Holidays

Mon, 31 Oct 2011 04:36:48 +0000

Top 5 Conversion Tips just in time for the holidays as Shawna goes through some basic things that can be easy to overlook while you are getting your ecommerce site ready for the holiday shopping season.

2011 Holiday Shipping Survival Guide

Tue, 25 Oct 2011 03:44:44 +0000

2011 Holiday Shipping Survival Guide as Eric Nash from Stamps.com comes on to discuss Tips for Holiday Shipping, Free Shipping Promotions, How to improve customer communication plus Important Industry Tips, Stats and Dates.

How to Integrate Amazon into Your Business Model

Tue, 18 Oct 2011 03:48:43 +0000

Whether you are an established merchant or just getting started online, Amazon offers sales opportunities and access to customers you won't find anywhere else. Lisa Suttora, founder of WhatDoISell.com, shares how you can integrate Amazon into your business model, no matter what you currently sell or where you sell it!

Why You Need Data Feeds

Mon, 03 Oct 2011 23:05:37 +0000

Shawna has guest, Shailesh Humbad of Aten Software on to talk about the importance of data feeds, why you need one, why to keep them as up to date as possible, and who to talk to about creating one.

SEO Site Reviews: Dogs, DVDs and Glass

Mon, 19 Sep 2011 23:41:58 +0000

Shawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer, Wine, Soda, and Cheeses Today... From Home!!

SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems

Mon, 12 Sep 2011 23:42:42 +0000

Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not?

Ecommerce Blogging

Mon, 08 Aug 2011 15:42:11 +0000

Talking Ecommerce Blogging with Russel Walraven from Kabbage, plus Learn about the 30 Day Blogging Challenge whereby you blog at least once a day, for 30 days straight from your online stores blog.

Shipping Questions Answered

Mon, 01 Aug 2011 15:41:37 +0000

All of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies, the four types of boxes that all online sellers should be aware of, the best packaging tips and much much more.

Site Reviews and Ecommerce Questions

Tue, 26 Jul 2011 04:22:02 +0000

Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more.

How to Use Social Media to Increase Sales and Traffic

Tue, 19 Jul 2011 04:09:19 +0000

Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales.

Yahoo Store Updates; Facebook Likes Are Good For Sites

Tue, 24 May 2011 03:06:36 +0000

Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites

Ecommerce Q and A: Time Management, Creativity, Credit Card Processing

Tue, 17 May 2011 01:37:57 +0000

Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure.

Guidance on How to Build a High Quality Website

Mon, 09 May 2011 22:51:02 +0000

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.

5 Ways to Double Your Sales

Mon, 02 May 2011 15:21:00 +0000

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent.

Small Changes Create Big Results

Tue, 19 Apr 2011 02:18:30 +0000

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days.

10 Most Important Questions About Blogging

Tue, 05 Apr 2011 04:16:10 +0000

Shawna gives us the 10 Most Important Questions About Blogging with Paul O' Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?

Immediate Increase in Sales and Page Views

Tue, 29 Mar 2011 01:52:52 +0000

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too.

How to Succeed at Being Your Own Boss

Tue, 22 Mar 2011 16:07:11 +0000

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up.

Google Farmer Update and 5 Ways to Avoid Google Slap Downs

Tue, 15 Mar 2011 02:19:19 +0000

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs.

New Life Event Pre-Party

Tue, 22 Feb 2011 05:27:28 +0000

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill.

Why Ebiz Fails… and What to Do About It?

Tue, 15 Feb 2011 05:02:09 +0000

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail?
Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure?

Biggest SEO Mistakes Online Retailers Make

Tue, 08 Feb 2011 05:03:01 +0000

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell.

Google Changes Focus on Content Farms

Tue, 01 Feb 2011 05:18:43 +0000

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.

Online Store Owners, Worried About Tax Time?

Tue, 25 Jan 2011 03:40:24 +0000

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze!

Save Money on Credit Card Processing Fees

Mon, 10 Jan 2011 23:41:39 +0000

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant.

The 2 Million Dollar Christmas Idea

Tue, 14 Dec 2010 04:51:42 +0000

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea.

Holiday Shipping Deadlines and Free Shipping Statistics

Tue, 07 Dec 2010 03:49:35 +0000

Holiday Shipping Deadlines and Free Shipping Statistics are discussed with Eric Nash, Director of Online Marketing for Stamps.com

Ecommerce Q and A: Optimizing for Holiday Shopping and Cyber Monday

Tue, 30 Nov 2010 05:22:09 +0000

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site.

Social Ecommerce and Last Minute Holiday Conversion Tips

Tue, 23 Nov 2010 03:50:10 +0000

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow.

Importance of Setting Proper KPIs and Goals

Tue, 16 Nov 2010 17:47:11 +0000

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.

Trust Seals and Security with Ecommerce Evangelist Bob Angus

Tue, 02 Nov 2010 00:47:23 +0000

Trust Seals and Security with Ecommerce Evangelist Bob Angus from VeriSign, who discusses how Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus...Learn how you can receive the VeriSign Trust Seal for only a dollar.

Ecommerce Q and A: Book Promotion, Quilting Ideas and Medical Supplies

Mon, 25 Oct 2010 23:51:17 +0000

Ecommerce Q and A on Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.

Are Your Products Ready For Group Buying?

Tue, 19 Oct 2010 17:32:16 +0000

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.

How Your Local Directory Listings Can Rank Better in Google?

Tue, 12 Oct 2010 00:01:52 +0000

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.

Viral Marketing with Matt Siltala

Tue, 05 Oct 2010 00:09:17 +0000

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.

Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry

Tue, 28 Sep 2010 00:34:41 +0000

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.

How Does Google Instant Affect Your Traffic and Sales?

Tue, 21 Sep 2010 00:15:04 +0000

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.

Video for Your Ecommerce

Tue, 14 Sep 2010 04:10:27 +0000

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.

We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.

Best Practices for Customer Registration

Mon, 30 Aug 2010 23:33:17 +0000

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.

Retaining Existing Customers

Mon, 23 Aug 2010 23:56:45 +0000

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again?

Shawna welcomes the always popular Kat from Kats Kloset!

Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.

Facebook for Business

Tue, 17 Aug 2010 00:06:21 +0000

Why should your business be on Facebook? What's the difference between a profile and business page? How do you make your Facebook page unique? How do you get more fans? What are the most important applications to use on your Facebook Business Page?

Big Commerce CEO Mitchell Harper

Tue, 10 Aug 2010 00:14:35 +0000

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there...and stay there!

Online Postage Shipping Options

Mon, 02 Aug 2010 23:28:39 +0000

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.