The Marketing Podcast - Digital Marketing tips and insights

In this episode, we're diving deep into the world of Black Friday sales and equipping you with the ultimate toolkit to skyrocket your revenue. Get ready to supercharge your strategy as we unveil "Improve Your Black Friday Sales with these 5 Tips.

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Agency: Sava Digital

Subscribe to our Newsletter & Receive 2 - 3 minutes of digestible marketing tips & insights

#276: Cracking the Code: Building a Winning Google Ads Campaign

Fri, 03 Nov 2023 06:49:21 +0000

In this episode, we delve deep into the world of Google Ads and unveil the secrets to crafting a highly effective, winning campaign. Join us as we explore the essential steps, strategies, and best practices to ensure your ads get noticed and convert like never before. Whether you're new to Google Ads or a seasoned pro, this episode is packed with valuable insights that will take your advertising game to the next level. Tune in now and start building the Google Ads campaign of your dreams!

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Agency: Sava Digital

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EP 275 : How to Set Winning Facebook and Google Ads Budgets

Mon, 25 Sep 2023 06:53:26 +0000

Email: augustine@savadigital.io

Whatsapp: +254717143683

Welcome back to The Marketing Podcast, where we empower you with actionable insights to master the world of digital marketing!

In this episode, we're taking a deep dive into the essential skills of setting effective budgets for your Facebook and Google Ads campaigns.

If you're eager to learn the art of budgeting, stay tuned, because we've got a comprehensive guide just for you.

In this episode, we will walk you through the step-by-step process of establishing ad budgets that drive results. Here's what you'll learn:

Understanding Your Objectives: We'll start by helping you define your advertising goals, whether it's boosting sales, increasing website traffic, or growing your brand awareness.
Know Your Audience: Discover the importance of knowing your target audience and the data-driven insights you need to make informed budget decisions.
Platform Allocation: We'll guide you in splitting your budget between Facebook and Google Ads to maximize your reach and impact.
Continuous Optimization: Learn how to adapt and optimize your budget as your campaigns progress, ensuring you get the most value from every dollar spent.
Real-World Examples: We'll provide practical, real-life cases to illustrate these steps in action, so you can see the concepts applied in the real marketing world.

By the end of this episode, you'll have the tools and knowledge to set up effective budgets that align with your business objectives and drive tangible results.

So, whether you're a small business owner, marketing professional, or someone looking to enhance their digital marketing skills, this episode is your comprehensive guide to mastering the art of setting Facebook and Google Ads budgets. Tune in now and get ready to elevate your advertising game!

EP 274: How we generate 10+ new businesses for our Cargo client weekly

Wed, 03 May 2023 07:25:06 +0000

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Agency: Sava Digital

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EP 273: AI Revolutionizing Advertising: Insights from an Expert

Mon, 06 Mar 2023 05:52:03 +0000

Join us in this episode as we explore the impact of Artificial Intelligence on advertising, with expert insights. Discover how AI is revolutionizing the way brands reach and engage with consumers, and gain valuable insights into the future of advertising in the age of AI.

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Agency: Sava Digital

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EP 272: Should you Adapt AI in your agency or in-house?

Mon, 30 Jan 2023 05:32:55 +0000

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Agency: Sava Digital

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EP 271 : What to expect in 2023

Sun, 01 Jan 2023 11:44:25 +0000

Agency: www.savadigital.io

EP 270 : Marketing from Scratch in 2023

Wed, 30 Nov 2022 11:24:17 +0000

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Agency: Sava Digital

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EP 269 : Why UX is key for Marketing in 2023

Wed, 23 Nov 2022 05:41:52 +0000

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Agency: Sava Digital

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EP 268 : State of Organic Reach in 2022/2023 | SMM

Tue, 15 Nov 2022 17:25:54 +0000

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Agency: Sava Digital

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EP 267 : How to handle SEO Attacks & Slow Indexing | Search Central

Wed, 09 Nov 2022 05:42:23 +0000

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Agency: Sava Digital

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EP 266 : Marketing in 2023 | What you need to know !

Fri, 04 Nov 2022 06:10:53 +0000

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Agency: Sava Digital

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EP 265 : Why your Google Ads Campaign isn't working | PPC Series

Mon, 24 Oct 2022 04:21:50 +0000

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Agency: Sava Digital

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EP 264 : How to Grow your Podcast & avoid "Podfade"

Sat, 15 Oct 2022 06:09:37 +0000

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Agency: Sava Digital

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EP 263 : Achieving Tagging Excellence | Google Ads

Tue, 04 Oct 2022 05:13:28 +0000

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Agency: Sava Digital

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EP 262 : How to Rank your Search Ads #1 on Google | Google Ads

Mon, 03 Oct 2022 04:35:00 +0000

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Agency: Sava Digital

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EP 261 : Google Site Indexing in a Nutshell | Search Central

Fri, 30 Sep 2022 05:42:47 +0000

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Agency: Sava Digital

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EP 260 : Lessons from 35040 hours of Marketing & Advertising

Sat, 24 Sep 2022 06:42:26 +0000

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Agency: Sava Digital

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EP 259 : What you need to know about podcasting | Podcasting 101

Mon, 19 Sep 2022 07:20:00 +0000

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Agency: Sava Digital

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EP 258 : Why Red Bull is a Marketing Genius | Guerilla Marketing

Mon, 12 Sep 2022 05:31:49 +0000

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Agency: Sava Digital

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EP 257 : How to improve your SEO in one simple step.

Fri, 09 Sep 2022 06:01:00 +0000

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Agency: Sava Digital

EP 256 : Google Releases Pros & Cons Structured Data | SEO

Wed, 24 Aug 2022 05:17:31 +0000

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Get in touch: Hello@savadigital.io

Agency: Sava Digital

EP 255 : SEO Content Strategy for Q4 & 2023

Tue, 23 Aug 2022 05:01:28 +0000

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Get in touch : Hello@savadigital.io

Agency : Sava Digital

EP 254 : Google releases Helpful Content Update | Search Central

Sat, 20 Aug 2022 10:10:41 +0000

On 18th August 2022, Google came out with an update on Search Central regarding their upcoming “Helpful Content Update “ set to roll out in the following two weeks. Google stated that this update will be part of their broader effort to ensure that people on their search engine are receiving more original , helpful content written by people and for people.

Google has always emphasized a user-first approach in their core updates in the recent years and this is clear as day and night with the mobile-first indexing approach that launched in 2019. This was as a result of more people using their mobile devices to search the web compared to other devices.

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Agency : Sava Digital

EP 253 : Nifty Marketing Growth Tactic | Leveraging Audience

Wed, 17 Aug 2022 05:29:28 +0000

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Agency : Sava Digital

EP 252 : Marketing Tactics for new Businesses

Tue, 16 Aug 2022 05:40:07 +0000

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Agency : Sava Digital

EP 251 : Simple way to 3x your Lead Gen with Inbound

Mon, 08 Aug 2022 15:16:31 +0000

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Looking to set up your Online store ? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps !

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Agency : Sava Digital

EP 250 : Impression metrics & Search Term Report | Google Ads

Fri, 22 Jul 2022 05:18:18 +0000

Agency : www.savadigital.io

Email : Hello@savadigital.io

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EP 249 : Search Console Video Index Report | Google

Tue, 12 Jul 2022 15:42:23 +0000

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Agency : Savadigital.io

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EP 248 : Critical Google Ads mistakes to avoid !

Tue, 05 Jul 2022 16:54:43 +0000

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Get in touch to feature your product or service on The Marketing podcast or to hire us as an agency to help you scale your business Hello@savadigital.io

Agency : Savadigital.io

Thank you for being part of the Podcast !

Ep 247 : Scaling Bottom of the Funnel Campaigns with Inbound

Tue, 28 Jun 2022 05:48:07 +0000

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Get in touch to feature your product or service on The Marketing podcast or to hire us as an agency to help you scale your business - Hello@savadigital.io

Agency : Savadigital.io

Thank you for being part of the Podcast !

EP 246 : Why 90% of Dropshippers failed & what you can do !

Mon, 20 Jun 2022 15:36:31 +0000

Start your free online store with Ecwid & manage your store across different platforms incl. Amazon, Facebook, Instagram e.t.c. in just a few clicks.

In this episode I go through some of the main reasons why a majority of dropshippers failed at dropshipping with their online stores and some of the things you should consider if you contemplate on setting up an online store.

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 245 : How to future-proof your online store ( eCommerce )

Fri, 17 Jun 2022 03:00:00 +0000

Start your Online store in just a few steps with Ecwid using this special link , the best part it's free to try out !

In this episode I talk about why it's a bad idea to put all your eggs in one basket when it comes to marketing your online store. I take you through some of the incidences we have seen in the past where businesses faced problems for being over reliant on one marketing channel.

I also give you tips on how to avoid the same mistakes and future-proof your online store.

Make sure to leave a review or rating on this episode.

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 244 : How to improve eCommerce conversions on Google Ads

Wed, 15 Jun 2022 09:43:01 +0000

* Start your free Online store today in just a few clicks with Ecwid *

In this episode , I explain how you can perform Conversion Rate Optimization for your eCommerce campaign, inherently increasing your conversions whilst lowering your Ad costs incl. minimizing wasted Ad spend.

Agency : Savadigital.io

Email : Hello@savadigital.io

Click here to start your free trial on Ecwid *

EP 243 : Marketing on a Budget ? 7 tools to consider !

Tue, 07 Jun 2022 16:12:44 +0000

Agency : Sava Digital

Email : Hello@savadigital.io

Start your website today for as low as $1.99 from our partnership with Dreamhost. Click here to get started !

EP 242 : How not to waste your Ad budget | PPC Series

Tue, 24 May 2022 15:48:07 +0000

Agency : Sava Digital

Email : Hello@savadigital.io

Web hosting for as low as $1.99 , get your deal today

EP 241 : What you need to know about Performance Max Campaign

Tue, 03 May 2022 06:29:27 +0000

Agency : SavaDigital.io

Email : Hello@savadigial.io

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EP 240 : How to improve your Paid Search Performance

Mon, 11 Apr 2022 04:44:43 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 239 : Keyword Research for your Inbound Marketing

Mon, 04 Apr 2022 07:41:41 +0000

Inbound Marketing leverages the use of owned Marketing assets to provide your users/ audiences/ customers with the right information at the right time. This requires a very good understanding of your buyer's persona, profile and how they interact with the problems that your Business intends to solve for them.

Understanding this concept will guide you through your Keyword Research and Analysis process, since you will have a good understanding of what your target audience are searching for at the different stages of their buyer's journey.

Agency : Savadigital.io

Start your Website today with Dreamhost at a discounted price

Email : Hello@savadigital.io

EP 238 : Discover by Google. Is it relevant for SEO ?

Mon, 07 Feb 2022 13:22:59 +0000

Agency : Savadigital.io

Email : hello@savadigital.io

Ep 237 : Is SEO still relevant in 2022 ?

Thu, 13 Jan 2022 10:30:27 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 236 : 4 PPC tools you need to know about

Tue, 11 Jan 2022 10:28:10 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 235 : 5 ways to improve Ad Rank & Lower Actual CPC

Mon, 10 Jan 2022 09:09:04 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 234 : Hack your first 10,000 Downloads | Podcasting Series

Thu, 06 Jan 2022 12:46:30 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 233 : Explaining Canonical URLs & Duplicate Pages | SEO Series

Wed, 05 Jan 2022 04:00:00 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 232 : 5 ways to monetize your Podcast in 2022

Tue, 04 Jan 2022 07:41:59 +0000

Host your Website from as low as $2.59 per month with Dreamhost ( Affiliate Link )

Agency : Savadigital.io

Email : hello@savadigital.io

EP 231 : How to start a Podcast in 2022

Mon, 03 Jan 2022 09:18:05 +0000

Happy Podcasting 2022

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 230 : How Marketing in 2022 is different.

Thu, 30 Dec 2021 11:49:18 +0000

Agency : Savadigital.io

Email : hello@savadigital.io

Thank you for supporting the podcast in 2021.

EP 229 : Is META a result of IDFA Changes ?

Mon, 27 Dec 2021 08:04:06 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 228 : How to build a Newsletter list in 2022 | Step by Step

Tue, 21 Dec 2021 07:59:52 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 227 : Ebbs and Flows of a Legal Tech Startup | Jeremy Bormann

Sat, 18 Dec 2021 17:22:33 +0000

In this episode we are joined by Jeremy Bormann, founder of Legal pythia ( Pythialegal.com ) and also a podcast host at Buision Podcast. Jeremy shares with us his startup journey, the ebbs and flows of entrepreneurship and also insights on the application of Artificial Intelligence in Law ( Legal Tech ).

You can reach out to Jeremy via jeremy@legalpythia.co.uk incase you have questions or believe to have the talent needed to work in a startup company.

EP 226 : How we use Hubspot at Sava Digital | Inbound Marketing

Tue, 14 Dec 2021 10:16:40 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

Podcast : themarketingpodcast.live

EP 225 : Why Mr.Beast is a Marketing Genius | Squid Game Analysed

Sat, 04 Dec 2021 09:58:12 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 224 : How to price PPC Campaigns | Agency Life Series

Tue, 30 Nov 2021 08:54:51 +0000

Agency : Savadigital.io

Email : hello@savadigital.io

EP 222 : Google Search Algorithm Update 2022 | SEO Series

Tue, 23 Nov 2021 08:13:14 +0000

Google recently announced that they will be rolling out a new search algorithm update at the start of February 2022. Key point of focus this time around will be on the Core Web Vitals, https and absence of intrusive interstitials. This time with a major focus on desktop devices.

Agency : Savadigital.io

Email : hello@savadigital.io

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EP 221 : How White-labeling works | Agency Life Series

Wed, 17 Nov 2021 09:19:22 +0000

Agency : Savadigital.io

Email : hello@savadigital.io

EP 220 : Setting up a Top of The Funnel PPC Campaign

Mon, 18 Oct 2021 08:14:53 +0000

In this episode I explain the three phases of structuring a PPC Campaign suited for the ideal buyer's journey. I focus mainly on TOFU ( Top of The Funnel ) Campaigns as primarily this is where the buyer's journey begins and I split these episode into three parts. The second and third part will be uploaded separately.

Here is a link to Free PPC guide that you can download and use in-House or in your agency.

Business Contact : Hello@savadigital.io

EP 219 : How to draft RFPs | Agency Life Series

Mon, 18 Oct 2021 08:08:41 +0000

In this episode I go through the process of drafting your first Request For Proposal ( RFP ) for your agency. I explain who an RFP is meant for, what should be included in your RFP and why you might need an RFP in your Lead Gen Campaign.

I also mention tools that you can use to figure out what your prospects are doing in terms of their Marketing efforts.

Agency : Savadigital.io

Business Contact : Hello@savadigital.io

EP 218 : Organic Lead generation for SMEs | Inbound

Fri, 08 Oct 2021 08:52:39 +0000

Get in touch : Hello@savadigital.io

Agency : Savadigital.io

EP 217 : PPC Activation | How to set up for a good ROAS

Thu, 30 Sep 2021 08:15:14 +0000

Agency : Savadigital.io

PPC, SEO, SMM, Inbound, Web Design . Take your Business to the next level with a data driven agency that has a track record for high performance.

Email : Hello@savadigital.io

Business & Podcasting Inquiries

Social Media : Augustine Kiama

EP 216 : Growth Hacking your Agency | What you should know

Thu, 16 Sep 2021 11:30:48 +0000

agency : savadigital.io

email : hello@savadigital.io

EP 215 : Reviewing Open AI Codex | AI in Marketing

Thu, 16 Sep 2021 11:24:11 +0000

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 214 : Open AI Codex | Are developers in trouble ?

Wed, 08 Sep 2021 07:02:45 +0000

Agency : Savadigital.io

Partner : Rhetoricgroup.com

EP 213 : Funding your Marketing Agency | Agency Life Series

Thu, 02 Sep 2021 09:04:24 +0000

Agency : Savadigital.io

Partner : Rhetoricgroup.com

EP 212 : Content Sprouting for Podcasts | Podcasting 101

Wed, 25 Aug 2021 07:56:47 +0000

Agency : Savadigital.io

Partner : Rhetoricgroup.com

Email : hello@savadigital.io

EP 211 : How important are Core Web Vitals for SEO ? | SEO series

Thu, 12 Aug 2021 05:53:35 +0000

Agency : www.savadigital.io

Email : augustine@savadigital.io

Youtube : Augustine Kiama

Partner : www.rhetoricgroup.com - Website Hosting

EP 210 : What is Responsive Web Design & how it affects SEO

Fri, 06 Aug 2021 09:11:46 +0000

Agency : Savadigital.io

Email : augustine@savadigital.io

Partner : Rhetoricgroup.com

EP 209 : How to start a Digital Agency | Agency Life Series

Sun, 25 Jul 2021 09:35:30 +0000

What are the steps of starting your own remote digital agency ? In this series I'm going to take you through the steps of starting and running an Agency.

Agency : Savadigital.io

Email : Augustine@savadigital.io

EP 208 : Was Clubhouse just a fad ? | App review

Fri, 23 Jul 2021 08:42:58 +0000

I recently did a survey asking the general public on their opinion on Clubhouse. The response I got wasn't quite a surprise but also interesting to learn what people thought about the app.

Agency : Savadigital.io

Email : Augustine@savadigital.io

EP 207 : Term Frequency * Inverse Document Frequency ( TF*IDF ) | Content SEO

Tue, 13 Jul 2021 07:52:57 +0000

How often should a certain target keyword appear on an article ? With the TF*IDF tool you can determine the term frequency while doing a competitive analysis in Content Marketing .

Agency : SavaDigital.io

Contact : augustine@savadigital.io

EP 206 : How efficient is AI in Content Marketing ?

Sat, 10 Jul 2021 11:36:45 +0000

With access to OpenAI it's about time we discuss the efficiency that AI brings to the Business.

EP 205 : Is Nitropack.io a Black Hat Technique ? | SEO Explained

Wed, 30 Jun 2021 15:00:00 +0000

Get in touch :

Youtube : Augustine Kiama
Website : Savadigital.io
Email : info@savadigital.io

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EP 204 : Reviewing OpenAI | Martech

Tue, 22 Jun 2021 06:00:00 +0000

A new episode

EP 203 : Developing a Growth-Driven Website Design

Wed, 16 Jun 2021 07:00:00 +0000

Get in touch :

Youtube : Augustine Kiama
Website : Savadigital.io
Email : info@savadigital.io

EP 202 : Is Clubhouse scalable ?

Mon, 14 Jun 2021 05:00:00 +0000

Get in touch :

Youtube : Augustine Kiama
Website : Savadigital.io
Email : info@savadigital.io

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 201 : How to speed up your wordpress website | SEO

Tue, 01 Jun 2021 04:00:00 +0000

Slow websites cost businesses $2,400 per second in lost revenue. So, you need to speed up your website if you want to stay competitive, especially because Google will look into Site Speed in their upcoming core update.

The average website loads at a snail's pace of 2 seconds per page load. That means it takes your users more than 4 minutes to read an article on a typical site - and they'll give up long before that happens.

Get in touch :

Youtube : Augustine Kiama
Website : Savadigital.io
Email : info@savadigital.io

EP 200 : Catching Up with Just For The Flow Podcast

Fri, 30 Apr 2021 05:00:00 +0000

200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a podcast community.

In this episode I sit down with Moses Githinji, Host of Just For The Flow EngineeringPod, to catch up with his progress and experience podcasting. Moses is a Kenyan Mechanical Engineer based in Germany & to know more about him you can listen to episode 146.

Listen in & also make sure to check Just For The Flow Podcast.

To follow up and connect with Moses :

@imoses_e_mc2 on Instagram
@ B.Eng Moses Githinji on Linkedin

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Clubhouse @augustinekiama

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EP 199 : Will AI & NLP replace Content Marketers ?

Thu, 29 Apr 2021 15:00:00 +0000

How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years.

Connect with me !

Clubhouse @augustinekiama

Email :Info@savadigital.io

Business Inquiries : Clientrelation@savadigital.io

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EP 198 : John Mueller says "Deadline Extended" | SEO Updates

Wed, 28 Apr 2021 17:00:00 +0000

John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web Vitals.

Core Web Vitals are simply your Page Speed Insights and include :

Largest Contentful Paint : How Long it takes to load your Page ( 2,5 seconds or less is good )
First Input Delay : Interactivity (100 ms or less is good )
Cumulative Layout Shift : Visual Stability (0.1 or less)

Connect with me !

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EP 197 : Content Sprouting Explained

Tue, 27 Apr 2021 18:00:00 +0000

Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your Content Marketing campaigns and essentially rank higher on SERP.

Connect with me !

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EP 196 : Smart Bidding Explained | Google Ads

Mon, 26 Apr 2021 18:00:00 +0000

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.

Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc

5 Different Smart Bidding Strategies

Maximise Conversion
Target ROAS
Target CPA
Target Impression Share
Enhanced PPC

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Clubhouse @augustinekiama

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@SavaDigital on Facebook

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EP 195 : What is the future of SEO ?

Thu, 22 Apr 2021 16:00:00 +0000

What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before .

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 194 : How does Web Design affect your Bottom Line ?

Wed, 21 Apr 2021 15:00:00 +0000

User Experience plays a major factor in not only your SEO performance on SERP but also in enhancing Lead generations and repeat conversions. Web Design is an essential part of UX and doing a professional and decent job on the design of your website or landing page is important.

In this episode I explain how Web Design affects your Bottom line and what you should be keen on when designing your website.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 193 : Facebook Hotline & Other Audio Products

Tue, 20 Apr 2021 14:00:00 +0000

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon. One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak and take live questions from an audience.

Facebook also mentioned the introduction of Soundbites and a Podcasting Feature on its app.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 192 : 4 ways to automate your Podcasting Workflow | Podcasting 101

Mon, 19 Apr 2021 13:00:00 +0000

Research, Pre-production tasks, Recording, Post-production tasks ! Seems like a lot of work goes into creating and growing a podcast, right ? Well, there are some tricks and tips you can use to automate your podcasting workflow and create more time to focus on the important part of your podcast which is the content.

Connect with me !

Clubhouse @augustinekiama

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EP 191 : What makes up a good Lead Magnet ?

Thu, 15 Apr 2021 10:00:00 +0000

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EP 190 : How many Marketing Emails should you send in a week ?

Wed, 14 Apr 2021 15:00:00 +0000

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EP 189 : How CDNs affect your ranking on SERP

Tue, 13 Apr 2021 14:00:00 +0000

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EP 188 : 4 Benefits of Writing Great Show Notes | Podcasting 101

Fri, 09 Apr 2021 13:00:00 +0000

Writing compelling show notes for your podcast episodes are important than you might think. Not only do show notes provide your listeners with more information on the topics discussed in the episode, but also play a major role in the ranking factor of your Podcast on search engines.

It might feel quite unnecessary to write show notes because the impact it has on the performance of the podcast might not be directly measurable, however, similar to SEO it takes a bit of time to reap the results of the extra effort.

In this episode I discuss the 4 key benefits of writing great show notes and descriptions.

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Clubhouse @augustinekiama

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EP 187 : Ranking your Landing Page on Google Page One

Thu, 08 Apr 2021 11:00:00 +0000

Ranking a new website on Google is not an easy task. However, it doesn't have to be complicated especially if you plan your SEO campaign and take the right processes. In this episode I explain how you can rank your landing page on Google Page 1 in a step by step process.
Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Wed, 07 Apr 2021 09:00:00 +0000

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs running your Ad campaigns on the Facebook Ads manager.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 185 : Clubhouse Payments & emerging social audio apps

Tue, 06 Apr 2021 13:00:00 +0000

Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to receive money from their listeners and Clubhouse stated they will not take a percentage cut as of now, allowing creators to receive 100% of the money sent to them.

Linkedin & Facebook also came out & confirmed that they are working separately on Clubhouse rival app, both set to be launched later this year.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 184 : How I get 8,000 Monthly Organic Traffic | SEO

Thu, 01 Apr 2021 11:00:00 +0000

Getting 8000 monthly organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did and the leverage you can have by repurposing content.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 183 : Content Marketing is not Content Advertising

Wed, 31 Mar 2021 18:00:00 +0000

Content Marketing & Content Advertisement get interchangeably used quite a lot. They are not synonyms and it's important that we understand the difference between the two words.

Connect with me !

Clubhouse @augustinekiama

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EP 182 : Marketmuse vs GPT-3 | Natural Language Processing

Tue, 30 Mar 2021 15:00:00 +0000

Artificial Intelligence is here ! Whether we like it or not, that's not the question. With the rise of AI such as GPT-3 and softwares such as Marketmuse, the Martech industry is experiencing rapid changes that forces us Marketers to iterate quickly as part of Darwin's theory of evolution.

In this episode I explain the differences between GPT-3 and Marketmuse from a content creation perspective and everything else you need to know about Natural Language Processing.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 181 : How to optimize your website for Voice Search | SEO

Mon, 29 Mar 2021 15:00:00 +0000

Voice Search is growing ! Search Engines like Google have incorporated voice search as part of their search algorithm in an attempt to improve user experience. A survey done in 2017, where 39 experts were interviewed sharing their SEO trends prediction, Voice search came up as 3rd following Optimisation for mobile and Quality Content.

Connect with me !

Clubhouse @augustinekiama

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EP 180 : How to improve listener retention | Podcasting 101

Fri, 26 Mar 2021 14:00:00 +0000

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EP 179 : 5 tools that will increase your organic traffic

Wed, 24 Mar 2021 18:00:00 +0000

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EP 178 : What are Canonical URLs and how to avoid duplicate content issues

Tue, 23 Mar 2021 16:00:00 +0000

Canonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals.

A simple solution could be the application of Noindex Tags to pages you don't want to be indexed, however, issues with duplicate content vary and should be handled differently.

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EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing

Mon, 22 Mar 2021 15:00:00 +0000

Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing.

Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marketing technique known as The Skyscraper Technique that essentially makes it easy for new websites to rank much faster.

The Skyscraper Technique focuses a lot on making content much better than it is, as explained in this episode, and that is something that Google likes to see.

Connect with me !

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EP 176 : Understanding the Flywheel Methodology | Inbound Marketing

Fri, 19 Mar 2021 14:00:00 +0000

Sales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffective and replaced by the Flywheel methodology.

The flywheel methodology focuses more on providing a proper user experience, retaining customers and promoting based on word on mouth. In this episode, I explain the differences between the two methodologies and how to implement the flywheel in your business.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 175 : How Sitemaps affect your SEO

Wed, 17 Mar 2021 12:00:00 +0000

Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ?

***Get your free Site Audit by sending me the domain of your website & Marketing Budget to augustine@siftgroup.net
( Free Site Audits and consultations available only for the first 5 people )***

Connect with me !

Clubhouse @augustinekiama

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EP 174 : Understanding Site Audits | SEO

Tue, 16 Mar 2021 09:00:00 +0000

Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode I explain what a site audit does, how to do one and what to look out for.

***Get your free Site Audit by sending me the domain of your website & Marketing Budget to augustine@siftgroup.net
( Free Site Audits and consultations available only for the first 5 people )***

Connect with me !

Clubhouse @augustinekiama

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EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO

Mon, 15 Mar 2021 12:00:00 +0000

Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP.

In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content that naturally attracts high quality backlinks and improve overall ranking.

Connect with me !

Clubhouse @augustinekiama

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EP 172 : How "Process Over Outcome" changed my perspective

Fri, 12 Mar 2021 07:00:00 +0000

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EP 171 : How to boost your Page Speed | Core Web vitals

Thu, 11 Mar 2021 07:00:00 +0000

Google has mentioned Page Speed as one of the important components for their Search Algorithm in 2021 as part of the overall Core Web Vitals. However, sometimes we have a lot of content, images, plugins e.t.c. on our sites and don't know how to improve our page speed.

One second delay can be an issue for your site ranking however minimal it might seem. In this episode I explain 3 ways on how you can easily boost your site speed and effectively improve your rankings.

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Agency Savadigital.io

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EP 170 : Is SSL a Ranking Factor on Google SERP ?

Wed, 10 Mar 2021 12:00:00 +0000

Having a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your website ? In episode 170 I explain what an SSL is , how it affects your ranking on Google SERP and how to get encrypted for free.

CONNECT WITH US :

Instagram : @Jacquesonda

@Kiamaaugustine

@BacktoBusinessPod

Agency : sodigitalspace.com

savadigital.io

Listen to the latest episode of The Back to Business Podcast here

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EP 169 : Creative Ways to Network in 2021

Tue, 09 Mar 2021 17:00:00 +0000

Networking can become quite a hassle, especially when you don't have much value to offer. However, networking is necessary to foster collaboration, growth and progression. If the first sentence sounds like a problem you might be facing then this episode is specifically for you !

CONNECT WITH US :

Instagram : @Jacquesonda

@Kiamaaugustine

@BacktoBusinessPod

Agency : sodigitalspace.com

savadigital.io

EP 167 : Scaling your Business with Audio Content | Podcasting 101

Fri, 05 Mar 2021 12:00:00 +0000

Audio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your business ?

In episode 167 I explain insights and tips on why and how you can use your Podcast to scale your business.

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Agency Savadigital.io

Clubhouse @augustinekiama

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EP 166 : Should you run SEM and SEO campaigns at the same time ?

Thu, 04 Mar 2021 08:00:00 +0000

First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In this episode I explain the differences between the two terminologies and how to implement both campaigns within your business.

Connect with me !

Agency Savadigital.io

Clubhouse @augustinekiama

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EP 165 : When should you do a 301 vs 302 redirect ?

Wed, 03 Mar 2021 18:00:00 +0000

What's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each of them .

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Agency Savadigital.io

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EP 164 : Is Wordpress better than other CMS ?

Tue, 02 Mar 2021 17:00:00 +0000

What should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functionalities.

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Agency Savadigital.io

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EP 163 : What is Podfest ? | Podcasting 101

Fri, 26 Feb 2021 19:00:00 +0000

Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode.

The event is going on for one more week and I'm excited to connect and learn from Podcasters globally. If you need tickets, reach out to me on social media !

Connect with me !

Agency Savadigital.io

Clubhouse @augustinekiama

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EP 162 : 3 Nifty tactics to improve decayed Content | Content Marketing

Thu, 25 Feb 2021 19:00:00 +0000

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Agency Savadigital.io

Clubhouse @augustinekiama

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EP 161 : Podcast Growth Hacking with SEO | Podcasting 101

Wed, 24 Feb 2021 19:00:00 +0000

I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same. Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights.

Connect with Just For The Flow Podcast by Moses Githinji :

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EP 160 : What are Breadcrumbs & How they impact your Site's ranking

Tue, 23 Feb 2021 12:00:00 +0000

Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs
as a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for ranking on Google SERP.

Connect with me !

Agency Savadigital.io

Clubhouse @augustinekiama

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EP 159 : How to do a quick Site Audit | SEO

Mon, 22 Feb 2021 20:00:00 +0000

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EP 158 : Google SEO best practices | On-Page SEO

Fri, 19 Feb 2021 20:00:00 +0000

In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines.

Connect with me !

Clubhouse @augustinekiama

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EP 157 : What does Robot.TXT file do ?

Thu, 18 Feb 2021 11:00:00 +0000

Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ?

Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website. Enjoy the episode !

Connect with me !

Clubhouse @augustinekiama

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EP 156 : SEO Checklist for 2021

Wed, 17 Feb 2021 11:00:00 +0000

How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website.

Links mentioned :

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EP 154 : What to do when your organic traffic declines

Mon, 15 Feb 2021 15:00:00 +0000

Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website.

In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of organic traffic you get, it doesn't really matter and it should not cause you sleepless nights.

Organic traffic like most Marketing metrics is a vanity metric and what matters are the KPIs your business has and whether or not they are being met.

Connect with me !

Clubhouse @augustinekiama

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EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast

Sat, 13 Feb 2021 12:00:00 +0000

Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals.

Also, I'm currently working on co-hosting a 2nd Podcast which might launch in march/april. More on that in the episode !

Connect with me !

Clubhouse @augustinekiama

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EP 152 : How to improve your website CTR

Fri, 12 Feb 2021 09:00:00 +0000

In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found.

Connect with me !

Clubhouse @augustinekiama

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EP 151 : How to learn Digital Marketing

Thu, 11 Feb 2021 10:00:00 +0000

In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why.

I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google or Microsoft and get listen to their point of view on the best way to learn marketing. Enjoy the episode !

Connect with me !

Clubhouse @augustinekiama

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EP 150 : 5 lessons I have learnt after 150 episodes | Podcasting 101

Wed, 10 Feb 2021 17:00:00 +0000

After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast.

Let's talk about some of the lessons I have learnt after recording 150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the episode !

Connect with me !

Clubhouse @augustinekiama

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EP 149 : How often should you run Marketing Experiments ?

Tue, 09 Feb 2021 17:00:00 +0000

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process !

Connect with me !

Clubhouse @augustinekiama

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EP 148 : Ranking higher with Schema Markup | SEO Explained

Mon, 08 Feb 2021 16:00:00 +0000

Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines.

In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

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EP 147 : Why are writers moving to Substack ? | Newsletter Marketing

Fri, 05 Feb 2021 10:00:00 +0000

Substack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with Podcasts or Patreon has done for content creators for a while now.

In this episode I discuss what Substack is and who its best suited for. Paid content is not always premium content and Free content is not necessarily poor content.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

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EP 146 : Just For The Flow | Moses Githinji | Podcasting 101

Thu, 04 Feb 2021 16:00:00 +0000

In this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burning desire to start his own Podcast for a while.

In this sit-down, we had a back and forth conversation on how he can tap into a very unique podcasting niche and grow his podcast to become the first of its kind. We wish Moses all the best with his Podcast and we will have him at a later date on the Podcast to share with us his progress and insights.

To follow up and connect with Moses :

@imoses_e_mc2 on Instagram
@ B.Eng Moses Githinji on Linkedin

Connect with me !

Clubhouse @augustinekiama

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EP 145 : Do you need a Marketing Degree to get started ?

Wed, 03 Feb 2021 16:00:00 +0000

Let's discuss whether you really need that marketing degree to get started.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

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EP 144 : How to use Transcripts for organic reach

Tue, 02 Feb 2021 15:00:00 +0000

Repurposing content is not only a time-saver but also a growth hack in the content space. Recently I started transcribing parts of the podcast and repurposing the transcripts as blog articles on the website. This was purely an experiment to unveil the benefits of audio transcription and repurposing and the results are mentioned in the episode.

Connect with me !

Clubhouse @augustinekiama

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Ep 143 : SEO tools for 2021

Mon, 01 Feb 2021 15:00:00 +0000

In episode 143, I mention some of the tools I use to do Search Engine Optimization in 2021 for my client's websites and podcast. A good SEO requires proper tools and know-how and sometimes these tools can be quite expensive.

In this episode I mention some of the SEO tools you can use based on your SEO needs and budget, whether as a freelancer, Agency etc, there is something for everyone.

Links Mentioned :

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Ep 142 : How to leverage User Generated Content (UGC)

Fri, 29 Jan 2021 13:00:00 +0000

Using User Generated Content is a very effective strategy to integrate into your marketing campaign. Not only does it offer sort of "Free Marketing and Advert", but also it generates social proof for your products and services.

Think of it like Word of Mouth Marketing.

In this episode I explain what UGC is and how businesses integrate the strategy effectively into their marketing campaigns.

Clubhouse @augustinekiama

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Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

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EP 141 :Getting your first 100 Email Subscribers | Email Marketing

Thu, 28 Jan 2021 12:00:00 +0000

Today’s Podcast Episode is going to be a sort of Challenge for TMP listeners. I’m going to break down a step by step process that you can follow to build your email list. The Challenge is getting 100 people on your mailing list within 30 days with a few simple steps.

*Why do you need a mailing list?*

1. The open rate and click-through-rate on emails is decently high.

2. You can interact with your people in a more personalised way. This will help build a connection with those that are of your tribe.

3. It doesn’t cost much to have a mailing list & build a community among your raving fans.

TMP: On TMP, I share with the people on my list a weekly breakdown on what was covered on the podcast. I share experiments that I’ve done in the Marketing Space so that we get to learn together. I also share coupon codes and affiliate links that are necessary and relevant to the newsletter.

Clubhouse @augustinekiama

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EP 140 : Is Clubhouse just a fad ? | App Review

Mon, 25 Jan 2021 14:00:00 +0000

I've been on Clubhouse for some days now & I have to admit, I really like the concept of the App and how people are able to leverage on the networking capabilities of it. However, with all the hype around Clubhouse, is it just a fad or is the App still underrated ?

Clubhouse @augustinekiama

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Ep 139 : Growing your audience with your Podcast | Podcasting 101

Fri, 22 Jan 2021 09:00:00 +0000

It's TMP Friday once again & that means another episode on the Podcasting 101 series. To pick up where we left off in the last episode on this series, in episode 139 I talk about some insightful information I got from attending a podcasting webinar this week in terms of growing your audience and podcast in general.

Let me know what your podcast is about .

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Episode 138 : What Google said about Black Hat SEO

Thu, 21 Jan 2021 16:00:00 +0000

Does Google really ignore Black Hat SEO ? Let's talk about it !

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Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Wed, 20 Jan 2021 15:00:00 +0000

Facebook Ads provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few clicks of a button to launch your first campaign, it's not that simple to get the results you want.

In this episode I explain some of the mistakes a lot of marketers including myself make, while running Ad campaigns on Facebook and what we can do to avoid these pitfalls and get the best ROI on our Ad spend.

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

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Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Tue, 19 Jan 2021 16:00:00 +0000

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or not they would like to be tracked and they data collected for Advertisement purposes.

Essentially this means that once the policies take place in early 2021, Advertisers will have difficulty attaining the user-specific information they need to track and optimise Advertising data efficiently. More in the episode !

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Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ?

Mon, 18 Jan 2021 14:00:00 +0000

Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also cloning it's own version of Clubhouse called Spaces, what implications do these innovations have on the Podcasting Space ?

Clubhouse @augustinekiama

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Episode 134: Getting listeners on your Podcast | Podcasting 101

Fri, 15 Jan 2021 14:00:00 +0000

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 134 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

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Episode 133 : Creating Binge-worthy Newsletters | Email Marketing

Thu, 14 Jan 2021 15:00:00 +0000

Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle on its own. Sustaining your email list over a long period of time is also of equal importance as creating one.

In episode 133 I mention ways in which you can create captivating newsletters that your readers will want to read every single time and sprout engagement.

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 133 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

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Episode 132 : 3 Unconventional Marketing Tactics for 2021

Wed, 13 Jan 2021 15:00:00 +0000

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competitors.

In this episode I mention 3 outside the box marketing tactics that I have seen work well for a couple of organisations and businesses that you can apply in 2021.

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 132 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Episode 131 : 4 ways to monetise your Newsletter in 2021 | Email Marketing

Tue, 12 Jan 2021 16:00:00 +0000

Newsletter Marketing is essentially a strong form of marketing campaign that has performed considerably well over the years. On average, emails get around 10% click through rate if not more, which is a good statistic to work with.

After building an email list, how then can you monetise your list if that's your end goal ? In episode 131 I explain creative monetisation ideas that you can implement on your newsletter campaigns.

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 130 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Mon, 11 Jan 2021 09:00:00 +0000

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using different Call-To-Actions on the same Ad e.t.c.

Not only that, Cost-per-Click is also lower which essentially saves your Ad budget e.t.c.

Support the show by rating and subscribing on www.themarketingpodcast.live.

Rodecaster Pro

After 130 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Episode 129 : Finding Amazing Podcast Guests | Podcasting 101

Fri, 08 Jan 2021 13:00:00 +0000

Podcasting similar to traditional radio allows the options of having guests on the show, in fact majority of podcasters and podcast listeners prefer guest podcasts simply because each and every episode is different from the other as different people share different experiences and have different personalities.

However, this does not mean that if you prefer being solo-podcaster that you should necessarily have guests. Identify what you and your audience prefer and you can always make changes with time.

One of the tool I use to book guests for my show is matchmaker.fm. It's a simple and straightforward platform that connects podcasters to guests.

You can also use social media or your social network to invite guests on your show. More information in the episode.

Subscribe to the newsletter and receive every information on our website www.themarketingpodcast.live

Rhodecaster Pro

After 129 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Episode 128 : Simple ways to repurpose Content | Content Marketing

Thu, 07 Jan 2021 14:00:00 +0000

Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience.

Content repurposing is simply crafting a single piece of content format into various formats that can be shared on various platforms to serve a wider category of audiences. Think of it this way, you might have the best blog article on a certain topic, your content might be worth a ton of value, however, if nobody is able to see it or maybe they aren't interested in that type of content format, then you are still missing out.

Repurposing means transcribing this podcast episode into written format using a tool such as otter.ai and editing the transcript into a blog post as an example. I can then use a tool like canva.com and create presentation decks or slides from that blog article and post them on Linkedin. I can take an interesting and valuable sentence from the episode or maybe quote a guest on the podcast and post that on twitter. I can screenshot that quote on twitter and post it on instagram.

The list goes on and on and it really depends on your level of creativity and how people relate to the various content formats. The essence behind it is to reach a wider audience.

Rhodecaster Pro

After 128 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Episode 127 : Podcasting Vs Blogging | Why you should create both !

Wed, 06 Jan 2021 13:00:00 +0000

Choosing between the type of content you should produce can become an overwhelming task, especially with the vast types of content that are available to us as of 2021. In episode 127, I explain the pros and cons of Podcasting and Blogging as content creation formats.

Blogging has been with us much longer than podcasts and this is quite clear with the Blog per person ratio compared to Podcast per person ratio being significantly higher. Each content types have their pros and cons and complement each other in different ways to serve different purposes.

2021 demands an omnichannel approach in Marketing and simply going for one content type and neglecting others, simply will not cut it. Obviously, you should focus on what you are good at, not everyone is a pitch perfect writer or a captivating orator with microphones.

However, if you own a business or brand, hiring around your weaker talent spots, ensuring you maintain an omni-channel marketing presence will put you at the front of the game.

Rhodecaster Pro

After 127 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Episode 126 : Starting your Podcast in 2021 | Podcasting 101

Tue, 05 Jan 2021 11:00:00 +0000

Starting your podcast in 2021 ? Here are a few things you should know before getting your podcast started !

Visit www.themarketingpodcast.live for more information and subscribe to the newsletter

Build your podcast website with Podpage in under 5 minutes.

Support the show on getting new podcasting equipments on our Gofundme.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

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Episode 125 : What to expect in 2021 | Marketing Podcast

Mon, 04 Jan 2021 14:00:00 +0000

A happy start into 2021 from The Marketing Podcast (TMP) and a big thank you for being part of the podcast in 2020 . You might notice a few changes with the podcast as the year unfolds and this is because I have been working behind the scenes while I was away on holiday.

TMP Website

One of the new features on the podcast is our newly revamped website www.themarketingpodcast.live . You might already know the domain name, that's because the domain was in operation a few months ago but the website was not as interactive as I wanted it to be. On the website, we have plenty of features that will help all of you learn seamlessly from the vast episodes, categorised for ease of access, blog articles, community section e.t.c.

Merch

We have also introduced TMP merch on the website https://www.themarketingpodcast.live/store/ make sure to check that out. We will release different versions of the Merch as time unfolds.

Rodecaster Pro

After 125 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

If you have any questions reach out to me on social media @kiamaaugustine or send an email to augustine@siftgroup.net

Until Next Time !

Need a Podcast Website ? Get started with Podpage https://www.podpage.com/?via=augustine ( This is an affiliate link and I might receive a commission at no extra cost to you )
Gofundme new Podcast equipments https://gofund.me/0a14ad4f

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Episode 124 : A cookie-less 2022 | Google

Fri, 18 Dec 2020 14:00:00 +0000

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chrome taking up around 70% of the Browser market, this move by Tech Giant Google will definitely have massive repercussion for marketers and advertisers.

Google announced the release of Privacy Sandbox that will help aid marketers and advertisers to continue targeting and tracking their customers,however, much leverage has been revoked from Advertisers and Marketers.

More information in the episode.

To stay updated head on to www.siftgroup.net & subscribe to the newsletter !

Find me on social media @kiamaaugustine.

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Episode 123 : Marketing Trends in 2021

Wed, 16 Dec 2020 23:00:00 +0000

2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has been a year of change and quick iterations. It is safe to say that marketers will have to change and adopt to new ways of outreach and retaining the customer base.

One of the most discussed topic was on a consumer-centric approach in marketing campaigns as of 2021, involving personalised & improved experiences with content and email marketing. Also, in terms of content we are yet to experience the full effect of AI Tech as companies such as Contentyzer are already innovating in this space.

SEO will still remain important and even much more significance will be placed on it as businesses will be looking to rank higher on search engines where most of their customers will be spending time.

What about a cookie-less 2022 as announced by Google early this year ? what does that mean for 3rd party tracking tools ? More info on the episode.

More information on www.siftgroup.net Subscribe to the Newsletter to always be informed!

Follow me on social media @kiamaaugustine & @siftgroupx

Remember to subscribe & rate this podcast on your favourite platform.

Until next time !

Episode 122 : Salesforce acquires Slack & other marketing news

Tue, 15 Dec 2020 23:00:00 +0000

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an average of 10.5 listening hours per week. This is according to a survey done by Results Media, Edison Research and Podcast One.

Facebook is facing over 40 Antitrust lawsuits as the FTC accused it of being a social media monopoly that uses its dominance to squash smaller competitors. The FTC and US regulators believe it was a mistake to approve of Facebook acquisition on Whatsapp and Instagram.

Salesforce, the popular CRM, has signed an agreement estimated around $27.7 billion to acquire Slack in the recent week. Is this a good move for both parties and what does this mean for some of us who were using the free version of Slack ?

More information on www.siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupx

Support the podcast ! Leave us a review,rating or share on your preferred platforms.

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Episode 121 : 5 things I learnt from interviewing Executives

Mon, 14 Dec 2020 23:00:00 +0000

Up until this episode, I have been privileged to have interviewed various executives on the podcast from different fields and learn a lot from their knowledge, experience, wisdom and personality. A lot of valuable information is sometimes discussed off-mic where the episode is yet to be recorded or has already be recorded.

In this episode I share some of the values and principles I have learnt from networking and interacting with these professionals that might add significant value to you and what you are doing.

For more info head on to www.siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaagustine and @siftgroupx

Support the podcast by rating, reviewing and sharing it on your preferred platforms.

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Episode 120 : Google's recent Search Algorithm update | What to expect

Sun, 13 Dec 2020 23:00:00 +0000

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is that, Google actually does these kind of updates almost every single day and core updates several times a year.

Most of its search updates are usually very minimal in terms of the impact they have on your website and hence most times in the year you might not notice any changes with your website's performance.

Google focuses a lot on user experience and most especially the quality of content that is on your website. In this episode I talk through some of the updates on Google's search algorithm as well as questions to ask yourself while creating content to ensure that you are creating content that Google will want to push and rank higher.

Google also is updating their search console API. More information in the episode.

Head on to www.siftgroup.net for more info

Follow me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx.

Support the Podcast by giving us a Rating and or a Review. Thank you :)

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Episode 119 : Building a better Brand with Maya Grossman | Invaluable

Thu, 10 Dec 2020 23:00:00 +0000

In this episode we are joined by Maya Grossman, a professional with a strong presence in the marketing scene. Maya has worked in the following organisations :

Maya Grossman - Strategic Advisor, Marketing, Product Marketing - Self-employed
Google - Strategic Advisor, Marketing, Product Marketing - 1 yr 3 mos
Colu - VP Marketing - 1 yrs 9mos
Microsoft Accelerators - Head of Global Product Marketing - 3yrs

Just to mention a few…

Maya shares with us some of the key points that startup companies as well as established organisation should look out while building their brand, the importance of company culture and why you don't necessarily need a huge marketing budget to succeed.

One thing that made me really enjoy recording this episode with Maya was how elaborate she was with her answers and explanations, stating relevant examples both hypothetical and from her experience and observations.

Not only did we talk about marketing but also career. Maya shares with us her wisdom not only on how to get started in marketing as a career but in any career in general. She has written a best-selling book titled " Invaluable - Master the 10 skills you need to skyrocket your career". The book is available on amazon as eBook and Paperback.

Where can you find Maya Grossman ?

Linkedin - Maya Grossman
Website - mayagrossman.com

For more information head on to www.siftgroup.net

Send me an email to augustine@siftgroup.net

Did you learn something from this episode ? Yes ! Leave us a rating or review on your favourite podcast platform.

Until Next time !
Class dismissed !

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Episode 118 : When to use inbound & outbound marketing | Inbound series

Thu, 10 Dec 2020 08:00:00 +0000

In this episode I explain situations where the inbound methodology and outbound methodology can be best implemented into a marketing campaign. There is no good or bad method when it comes to inbound vs outbound, however, there good and bad tactics when we talk about their implementation.

How, when and for how long are questions a business should ask itself when choosing between inbound and outbound or both. Outbound is best suited to generate more awareness for a newly found business and has short-term KPIs and goals compared to inbound which is long term and also takes time to build to fruition.

Outbound is more pay-to-play, you need a budget to run outbound campaigns because you are essentially interrupting the prospect with your message. Inbound survives mainly on organic reach , it will take a blog article on your website a minimum of 100 days to start getting measurable traction and even then the article has to be good enough in terms of value and long enough for Google to put weight on it.

Inbound, however, despite being 62% cheaper than outbound has a long term effect and most prospects tend to be qualified leads that are ready to be sold to.

For more info head on to www.siftgroup.net

Business inquiries, podcast features, podcast ads, questions to augustine@siftgroup.net

Did you learn from the episode ? yes ! Let us know by leaving. a review or rating on your favourite platform.

Find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

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Episode 117 : Outbound vs Inbound Marketing | Inbound Series

Wed, 09 Dec 2020 16:00:00 +0000

Outbound Marketing and Inbound Marketing are very different from each other in terms of the methodologies used. However, both have more or less the same end goal and that is to turn prospects into paying clients ( Conversion)

In this episode I explain the main differences between Inbound and Outbound and why even though one outreach tactic might have a slight advantage over the other, both are still effective when applied and used correctly.

For more information head on to www.siftgroup.net

Marketing inquiries, Podcast Adverts and features to augustine@siftgroup.net

Find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

Rate, Review and share this episode to support the show. Thank you !

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Episode 116 : Hubspot Academy Review | Marketing School

Tue, 08 Dec 2020 10:00:00 +0000

In this episode I do review of my experience on the Hubspot Academy, what I was able to learn while doing my Inbound Marketing Certification and also whether or not I would recommend it to other marketers.

Hubspot Academy is free of charge and offers various courses and certifications that can be achieved once an exam has been passed by the candidate. Hubspot is, however, in no way affiliated or sponsoring this episode so every statement made is from my own raw experience and will only act as a review to their platform.

Until next time !

Episode 115 : Inbound Marketing Explained | Inbound Series

Mon, 07 Dec 2020 12:00:00 +0000

Inbound marketing, quite different from outbound reach, is a marketing methodology where buyer personas are defined and identified by the different departments of an organisation, business e.t.c. and attracted towards the organisation/business e.t.c. instead of businesses reaching out directly to potential customers.

The opposite of Inbound, which is outbound is for example running paid Ads on Radio or Television and actively reaching out to the masses in an attempt to create awareness and sell directly to them. The pitfall of outbound reach is the lack of a qualification and verification process of the target reach that fits ideally to the buyer's persona and are highly likely to convert or be interested in our products or services.

A good example is an Ad on Radio or Television. A mortgage lender running Ads on Radio and Television to attract people interested in becoming new homeowners, refinance current mortgages e.t.c. reaches a massive audience that is unqualified for their services and products.

More information on www.siftgroup.net & SavaDigital.io

Business inquiries, Podcast Bookings and Advertisements to augustine@siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupx

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Episode 114 | Raj Goodman Anand on Content Marketing | Goodman Lantern

Thu, 03 Dec 2020 23:00:00 +0000

In this episode we are joined by Raj Goodman Anand, C.E.O. & founder of Goodman Lantern ,a team of native English content writing and software development services that help businesses sell better and grow faster.

Raj Goodman has founded several companies and managed to grow one of his startups to acquisition.Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

He shares with us some of the content writing tips he has applied over the years on his businesses and for his clients together with ways on how to repurpose content for various social media platforms just to mention a few.

Would you like to link up with Raj Goodman ? Yes ?

Raj Goodman Anand on Linkedin
www.goodmanlantern.com

For more information head on to www.siftgroup.net

Send in your questions to augustine@siftgroup.net

Support the podcast ! Rate the podcast apple iTunes to show your immense support apart from tuning in to every single episode.

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Episode 113 : How to start in Digital Marketing with zero experience

Wed, 02 Dec 2020 23:00:00 +0000

In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experience. The steps I mention in this episode are some of the things I did and continuously do to improve my expertise in the industry. The Marketing Podcast - Digital Marketing Tips & Insights has been a journal for my progress in the industry up until now where I run my own agency that does specific services based on my expertise and what I am skilled at.

As time goes by and we as a community continue to learn more and gain experience, the agency will continue to offer more services and even onboard new hires. This is probably the only podcast if not one of the few podcasts that an agency founder has documented his journey and progress in real time and that's why I believe you should listen in and also join us.

Enjoy the episode !

For more information head on to www.siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

Support the show by rating, reviewing and sharing it on social media.

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Episode 112 : How to craft SOAP OPERA emails | Email Marketing

Tue, 01 Dec 2020 23:00:00 +0000

Soap Opera email sequence, similar to what we already know about soap opera films, entails the art of storytelling. The writer initiates rapport with their readers in the first stage, allowing them to know about themselves, their business, organisation or mission.

Once presence and rapport have been initiated, the writer engages their audience in a sequence of storytelling filled with suspense, curiosity and information to captivate the attention of their audience. The readers would be taken through a series of drama that intently has the effect of drawing them towards a certain CTA that the writer has placed.

This can be an effective method of enhancing newsletter based sales,however, similar to the seinfeld sequence, the writer has to trade carefully and offer less fluff and more value.

For more information head on to www.siftgroup.net and subscribe to the marketing weekly digest.

You can find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

Support the show by Rating, leaving a review and sharing on social media. Thank you :)

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Episode 111 : How to create Seinfeld emails | Email Marketing

Mon, 30 Nov 2020 23:00:00 +0000

Seinfeld emails can become a strategic method to captivate the attention of your readers and ultimately increase your click-through-rates and conversion rates for your products or services. It's based upon the art of effective storytelling through an email whilst centering the attention towards a certain product or service that you are selling.

Using Seinfeld emails can be beneficial,however, anyone using this type of method has to trade carefully with their readers and ensure that what they are offering in the email and ultimately selling to their audience is valuable and worth their time. Seinfeld emails can easily become fluff , leading to low email open rates, less conversion rates and ultimately emails ending up in the junk folder.
For more information head on to www.siftgroup.net

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Episode 110 : 5 ways to spy on your competitors

Mon, 30 Nov 2020 13:00:00 +0000

In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform them. It's important to understand what competitors in your industry are using in terms of technology, their marketing campaigns, social media presence and if possible their numbers.

Some of the tools I have mentioned in the episode include BuiltWith, SEMrush, Facebook Ad Library, Social Media, Podcast & Youtube.

Get more information from www.siftgroup.net or send me an email to augustine@siftgroup.net also if you want you or your business to be featured on the show.

Rate, Review & Share the episode to support the show. Thank you for tuning in!

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Podcast Growth with Hernan Sias | Business Bros Podcast

Thu, 26 Nov 2020 23:00:00 +0000

For this episode I am joined by Hernan Sias from the Business Bros Podcast, a tenacious podcast co-host having done over 500 episodes on his main show and a good number of episodes on his other shows. Hernan shares some of the hacks he has used to grow his podcast, audience and ultimately his business.

For more information head on to www.siasfirst.com to connect with Hernan or social media @businessbrospod

Become an avid listener and member of the show by signing up on www.siftgroup.net

You can find me on social media @kiamaaugustine & @iamkiamaaugustine.

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Episode 108 | Split Testing Facebook Ads

Thu, 26 Nov 2020 16:00:00 +0000

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your message out to the public, however, as cheap as Facebook Ads can be, they can be quite expensive if you don't use tested data properly and inform Facebook what you really want from your Ad.

Did you find the episode informative ? Leave us a review or rating to show your support.

For more information head on to www.siftgroup.net

Find me on social media @kiamaaugustine & @iamkiamaaugustine

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Episode 107 | Split Testing vs A/B Testing | Explained

Tue, 24 Nov 2020 14:00:00 +0000

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite different. Split testing can be defined as creating two completely different variations of the same landing page with the aim of finding out which versions performs better.

A/B testing on the other hand, only one or two elements on a landing page are altered in the process. This usually happens after split testing has been carried out and the website or landing page owner is looking to optimise even further, increasing their chances of hitting their marketing KPI's.

More information in the episode and on www.siftgroup.net

Did you find the episode informative ? Yes ! Kindly rate, review & share the episode to show support to the podcast. Thank you !

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A/B testing tools : Split testing without a budget

Mon, 23 Nov 2020 17:00:00 +0000

Marketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us play on the same field as top notch agencies and companies. In this episode I share some of the split testing tools that if not free are quite affordable together with quick hack at the end to help you save money on marketing tools.

Subscribe to the weekly marketing digest www.siftgroup.net

You can find me on social media @kiamaaugustine, @iamkiamaaugustine and @siftgroupx

Remember to subscribe, share and rate this podcast :)

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A/B Testing: Why & How to Do Split Testing on Your Website

Tue, 17 Nov 2020 10:00:00 +0000

A/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the process of testing out the performance of marketing assets when one or more elements are altered.

This can simply be giving your audience, website visitors e.t.c two different versions of the same landing page and observing the performance of the landing pages in terms of metrics such as click-through-rates, conversion rate, bounce rate, overall heat map e.t.c

Simply altering the color of CTAs can impact the results you get from a landing page and marketers continuously carry out such tests to find out what works best for them and drop what doesn't.

Split testing is providing your target group with two completely different versions of the same landing page. The only problem with this method is the ease of collecting data and information on which elements actually brought the most change to your marketing metrics.

Links mentioned on this episode :

You can find me on twitter :

@augustinekiama

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then, give the podcast a review or rating on your listening app to support the show.

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How to create tons of Podcast Content | Podcasting Series

Thu, 12 Nov 2020 23:00:00 +0000

So you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have anything to talk about anymore and your listeners are eagerly waiting.

You are frustrated that you might lose your audience and that they might not be able to take you seriously anymore. Well, after doing 100+ episodes, I understand the problem you are facing and in this episodes I break down some of the hacks I use to come up with content when I feel I have exhausted every bit of information.

Head on to our website www.siftgroup.net and subscribe to the weekly marketing digest.

You can find me on social media @iamkiamaaugustine or @siftgroupx or send me an email to augustine@siftgroup.net

Support the show by leaving a review, rating and sharing it. It goes a long way. Until next time !

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Episode 103 | Copywriting Tools for creatives & digital marketers | Copywriting Series

Wed, 11 Nov 2020 12:00:00 +0000

Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content.

Copywriting as explained in the previous episode is very different from content writing with the latter used for information purposes if not ranking purposes. Content can however be repurposed into creative copy that can help businesses convert their traffic either into leads, paying customers, newsletter subscribers e.t.c . This all depends on the strategic goals of the business.

In this episode I list some of the tools that can aid you while creating a good copy and also explain why copywriting is not an easy task as it might seem at the start. I also go further in the episode to explain where you can get professional assistance for your copywriting tasks if you are not confident with your level of expertise and also at a friendly cost.

Send in your questions to augustine@siftgroup.net or find me on social media @iamkiamaaugustine.

Subscribe to our weekly marketing digest on www.siftgroup.net for more info on this topic.

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Copywriting explained | Episode 102

Thu, 29 Oct 2020 19:00:00 +0000

In this episode we start a new series in the podcast, the copywriting series which will be an informative look into the world of copywriting with actionable tips and insights. Copywriting is similar to content writing in terms of content being written, however, copywriting is focused on evoking an action from the target persona through a call-to-action whereas content writing is mostly for informative purposes.

Subscribe to our weekly marketing digest on www.siftgroup.net

Send me an email on augustine@siftgroup.net

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Level up your marketing in Q4 | SIFT GroupX

Tue, 27 Oct 2020 17:00:00 +0000

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business, marketer, entrepreneur e.t.c can do in terms of marketing to ace the remainder of 2020 and the start of 2021.

Subscribe to the weekly marketing digest on www.siftgroup.net

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Search Engine Marketing | SEM unpacked | Digital Marketing

Tue, 20 Oct 2020 13:00:00 +0000

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online.

SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting off and also existing businesses that already have a web presence for a longer period.

Hubspot, SEMrush and Google Trend/Ad are examples of SEM platforms that you can use to get started.

Head on to www.siftgroup.net and subscribe to our weekly marketing digest newsletter.

Rate, review and share this episode to support the podcast. Until next time !

CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing

Fri, 16 Oct 2020 09:00:00 +0000

The CAN-SPAM ACT is a regulatory provision on email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers.

As marketers we initiate and run email campaigns for various reasons and over time email campaigns, when done correctly, have shown a significant ROI in comparison to other forms of digital campaigns. However, to avoid individuals, businesses and organisations from manipulating their readers, spamming their inbox, selling their data to 3rd parties e.t.c. The CAN-SPAM ACT set out guidelines and regulations, in which non-compliance thereof might lead to a penalty of up to $43,280.

Send in your questions or business inquiries to augustine@siftgroup.net

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SEO for new websites | SEO unpacked | How to

Wed, 14 Oct 2020 13:00:00 +0000

In this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a guideline to help assist you if you are overwhelmed with SEO and are not sure where to start from.

SEO procedures varies from person to person based on their expertise level, the task at hand and doesn't necessarily follow one standard guideline rather plays out like a game with a problem at hand and a solution to be seeked. Think of SEO like playing puzzle and you simply need to find the missing piece using the immense knowledge you have on the subject.

In this episode I mention :

1. SSL
2. Core Web Vitals
3. SEO software ( Seobility, Moz, Semrush )
4. Tracking competitors
5. Long tail Keywords

Send me your questions or business inquiry on augustine@siftgroup.net

You can find me on social media @iamkiamaaugustine

Support this podcast by leaving a rating, review and sharing . Until next time .

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Local SEO | SEO unpacked | Digital Marketing

Tue, 06 Oct 2020 13:00:00 +0000

Local SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide users with much more targeted and relevant information based on where they are.

If a user searches for Bakeries nearby, Google is able to use their location, check its library of bakeries and bakery websites indexed around that location and provide feedback to the user.

If you have any question send me an email to augustine@siftgroup.net or find me on social media @iamkiamaaugustine.

Until next time !

Joining Shaw Academy | Digital Marketing | Marketing School

Fri, 11 Sep 2020 19:00:00 +0000

I decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing expertise in other fields of digital marketing that I am not well acquainted to. This is not a sponsored episode nor am I affiliated by them. This episode is meant to share my experience and provide insightful information for the listener.

Get a $20 Amazon Gift Card when you sign up for one of Buzzsprout's paid plan with this link and start your own podcast.

For more information reach out to me on social @augustinekiama and email augustine@siftgroup.net

Enjoyed the episode ? Support the podcast by rating, reviewing and sharing it !

Until next time !

SEO for Startups | SEO unpacked | How to

Wed, 02 Sep 2020 09:00:00 +0000

In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign.

Worth mentioning are pointers like writing compelling copy for both your meta tag description and on-site content. Using appropriate ALT tags & captions on images to enhance indexing and ranking on SERP as well as integrating sitemap.xml on your images.

This week's digital marketing news :

Walmart unveils Walmart + for $98/year
Walmart partners with Tech giant Microsoft on acquiring Bytedance own Tik Tok
Google makes image licensing information visible

For more information head on to www.siftgroup.net or send me an email to augustine@siftgroup.net

Support The Marketing Podcast by giving it a review, rating and sharing it with other people.
Until Next time ! Class dismissed !

Ranking Top 10 | Podcast Ranking | How to

Sat, 29 Aug 2020 12:00:00 +0000

In this episode I share some of the experiences I have had podcasting for around 14 months and how the podcast ranked #2 in Finland for marketing and #12 all-time for marketing podcasts according to chartable.

If you are thinking of starting a podcast or moving to a better host, you can start your own show or redirect your show to Buzzsprout using this link and get a $20 Amazon Gift Card when you sign up for on of their paid plans.

Find me on social media @kiamaaugustine and send me an email to augustine@siftgroup.net

Did you enjoy the episode ? support the show by leaving us a review, rating and sharing it with your friends.

Thank you for tuning in ! Until next time ! Class dismissed !

SEO unpacked | Off-page | How to

Wed, 26 Aug 2020 02:00:00 +0000

Off-page SEO primarily Link building is one of the important principle that provides websites with credibility and directly influence their ranking as search engines like Google use this information to gauge the relevance of websites.

What is most important is that your website is getting high quality backlinks, meaning backlinks from authoritative and credible websites and not just any other less quality backlink.

In this episode I explain what off-page SEO is and how you can practice that according to Google webmaster guidelines.

Reach out with an email @augustinekiama

SEO unpacked | On-page | How to

Mon, 24 Aug 2020 10:00:00 +0000

In this episode I go back to the basics of Search Engine Optimisation, explaining the fundamentals to the audience that might not fully understand what SEO is or those who need clarity on the topic.

This is a new format that will be on podcast where I recap what the previous episodes have been about and dive deeper into the topics giving much needed explanation and clarification with relevant examples.

For more information head on to www.siftgroup.net or find me on social media @augustine_kiama

Ranking with Gray Hat | SEO explained | Google SERP

Mon, 17 Aug 2020 02:00:00 +0000

Gray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is really defined as Gray hat SEO. The simple yet still unclear definition is the practice of technically legal SEO methods to rank higher on SERP but at the same time ethically dubious according to Google webmaster guidelines.

In this episode I explain what Gray hat SEO is to help you have a better and deeper understanding on the topic. If you have any questions send me an email to augustine@siftgroup.net or find me on social media @augustinekiama.

Support the podcast by leaving a review, rating and sharing it on your social media.
Until next time, thank you for listening.

Monetising your Podcast | How to

Wed, 12 Aug 2020 12:00:00 +0000

Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it.

Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importantly when it comes to podcasting is consistency and quality content. A lot of podcasts have a lifespan of 7 episodes and if you can do more in a consistent fashion then sooner or later you will have an audience.

Start your podcast today with Buzzsprout & get a $20 amazon Gift card if you sign up for their paid plans https://www.buzzsprout.com/?referrer_id=1225955

If you enjoyed the episode kindly leave us a rating, review or share the episode with other people.

Send me an email to augustine@siftgroup.net and you can find more information on www.siftgroup.net or www.themarketingpodcast.live

inPowered | AI driven Marketing Solution

Tue, 11 Aug 2020 12:00:00 +0000

This week on Marketing :

UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television.
inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs
Instagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.
Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955

Send me an email augustine@siftgroup.net to get in touch or find me on social media @augustinekiama

What 1,400 backlinks have done for my Digital Agency

Wed, 05 Aug 2020 10:13:42 +0000

In this episode I explain what 1400 backlinks according to Ahrefs & Ubersuggest have done for my website www.siftgroup.net in terms of search ranking on Google & Organic traffic. This number might sound huge to some website owners or maybe even too little to website owners with authoritative domains. The lesson here is for you to understand that you can rank organically higher on search engines through consistently putting out quality content, practicing white hat SEO & having a little bit of patience. This will always ensure that you are on the safe side of the Google algorithm & webmaster guidelines & its a sustainable practice especially if you are on a tight budget.

More information on www.themarketingpodcast.live, you can opt-in for our newsletter to receive extra marketing updates and information.

Did you find this episode insightful ? give us your honest rating to help support the podcast.

Until next time, class dismissed !

How Peloton found success from changing their price & the latest on Digital Marketing

Fri, 31 Jul 2020 12:24:41 +0000

In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy. Remember the 4ps in Marketing, Product, Placement, Promotion & Price, this is an example of how important getting the 4ps right can be for your business.

In the second part of session I talk about the latest news, trends and updates in the digital space and what you can do to take advantage of them.

Did you enjoy the episode ? kindly rate, review & share the episode to support the podcast.

For more information head on Themarketingpodcast.live & subscribe to the newsletter.

You can find me on social media @augustinekiama

What do Digital Marketers do ?

Tue, 28 Jul 2020 12:45:37 +0000

In this episode I go through the some of the duties digital marketers are tasked to do whether in a small business, large corporation or as a freelancer/self-employed. The purpose of this episode is to give you a better understanding of what we do as digital marketers and what you can expect to do in your career as a digital marketer.

Remember to head on to www.themarketingpodcast.live for more info & subscribe to our newsletter.

Support the podcast by giving it a rating, review or sharing it on your social platforms. You can reach out to me on social media @augustinekiama

Until next time !

Why your Facebook Ads are not converting & how to fix that

Fri, 24 Jul 2020 10:41:49 +0000

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance. Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective ( 05:15 ) Define your Buyer's persona by simply looking at traits & characteristics that identify your ideal customer ( 07:40 ) Creating non-clickworthy Ads will affect your Ad performance regardless of how good your targeting is ( 08:28 ) Carry out experiments as often as possible to find out which type of Ads work well for your business and use the data you get from that to fine tune your Ads.

Subscribe to our newsletter on www.themarketingpodcast.live to stay updated on the latest marketing trends, insights and episodes.

Did you enjoy the episode ? support us by subscribing, rating, reviewing and sharing the podcast to help us grow.

You can find me on social media @augustinekiama. Reach out with your questions.

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Fiverr Experience & Tips after 90 days

Tue, 21 Jul 2020 12:13:35 +0000

3 months ago I started the 30-day Fiverr challenge & I vowed to inform my audience on my experience, progress and give out any tips that I find useful while using the platform. 30 days turned into 60 days and then 90 days and rightfully so based on my learning curve, Fiverr algorithm and other factors. In this episode I talk about the experience and tips that I believe can be useful to you who are contemplating on getting on Fiverr.

Sponsors for this episode are the Ever Collection, you can get 15% off your sunglasses from them with the discount code SIFT15 on your purchase. Head on to www.evercollection.nyc to redeem your discount & get yourself proper pair of sunglasses.

Was this episode insightful, informative or helpful in any way ? Leave us a review, rating and share it to support the podcast.

Head on to www.themarketingpodcast.live for more information on Marketing & subscribe to our newsletter.

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How to avoid Black Hat SEO & more on Google webmaster

Mon, 20 Jul 2020 12:27:17 +0000

In the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we discuss what you can do to avoid Black Hat SEO and getting penalised by Google as a result. Dubious methods like creating link farms, paid links, link endorsements and scraping content from other websites are some of the topics that fall under SEO. In order to stay up to date with Google webmaster guideline click here

Did you find this episode informative or helpful ? Let me know ! Share it on social media and tag me @augustinekiama on all social platforms.

Until next time :)

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Episode 82 : Black Hat SEO, why you should avoid it ?

Tue, 30 Jun 2020 14:23:54 +0000

In this episode I go through what is termed in Digital Marketing as Black Hat SEO. As much as Black Hat SEO will help you generate tons of traffic to your website and in a very short span of time, it can easily damage your overall SERP quality as this goes against Google's Guidelines. You will get to know the types of Black Hat SEO and maybe you are already committing these offences without knowing. Listen in to get the full information.

Our sponsor today The Ever Collection is giving out a 15 % discount on sunglasses using this link https://evercollection.nyc/discount/SIFT15 right here. We've worked out the special offer for our listeners and you can use that link or head on to their website www.evercollection.nyc and type in "SIFT15" to get your 15% discount during checkout.

Send in your questions to augustine@siftgroup.net and support this podcast by rating, reviewing, subscribing and sharing it for the algorithm :)

Until next time ! Stay Safe !

Episode 81 : Instagram Reels and Google Ads in 2020

Mon, 29 Jun 2020 15:03:40 +0000

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a successful launch they released to other parts of the world. Reels is similar to TikTok in terms of its functionality but what does this mean for TikTok ?

CNBC reported a drop in Google Ad revenue in the recents times by 5.3 % due to the impact of the current pandemic. What does this mean for advertisers and CPM rates ?

Our sponsor today The Ever Collection is giving out a 15 % discount on sunglasses using this link https://evercollection.nyc/discount/SIFT15 right here. We've worked out the special offer for our listeners and you can use that link or head on to their website www.evercollection.nyc and type in "SIFT15" to get your 15% discount during checkout.

Send in your questions to augustine@siftgroup.net and to show support for this podcast, rate, review, subscribe and share for the algorithm :) Until next time! Stay Safe !

Episode 80 : Xenia Muntean (CEO, Planable ) Innovating the Marketing Industry

Thu, 11 Jun 2020 09:51:31 +0000

In this episode we are joined by Xenia Muntean, CEO, Planable, who shares with us her story cofounding Planable and some of the innovations she and her team have been able to introduce in the Marketing industry. Planable is a content review and marketing collaboration platform used by over 5000 teams.

Xenia Muntean has been recognised by Forbes 30 under 30 in Media & Marketing and has gone ahead to speak at various venues including Cannes Lions in 2018. She is a graduate of the Tim Draper's Startup Academy in Silicon Valley and prior to that she holds a degree in Mass Communication from Moldova. Her story is very interesting because even before completing University she had her own social media agency and pursued that until Planable came to life.

Planable has its own Podcast called " People of Marketing Podcast " that features stories of unique marketers that you might want to give a listen to.

For more info head on to themarketingpodcast.live or send me an email augustine@siftgroup.net and if you enjoyed the episode, support the podcast by leaving a review, subscribing and sharing with your friends and family. Until next time, stay safe !

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Episode 79 : Crushing it ! - Book Review - Gary Vaynerchuk

Wed, 10 Jun 2020 13:39:13 +0000

In this episode I go through one of Gary Vaynerchuk's bestselling publish, Crushing it ! Gary Vee released Crushing it ! in 2017 as a follow up of Crush it ! which had come out years earlier. The book features real life stories of entrepreneurs who used Crush it ! as a catapult to their career and their advice to readers. Reading such books should always be a source of inspiration, less fluff and should give you ideas or fresh perspective to pursue your goals. Less reading, more action !

For more info head on to www.themarketingpodcast.live

You can send me an email to augustine@siftgroup.net or tweet me @augustinekiama

Make sure to rate, review and subscribe to the podcast :)

Episode 78 : 4 ways to Omnichannel & Creating more content

Tue, 09 Jun 2020 14:28:34 +0000

In this episode I go through four ways you can use to become omnichannel and create more content. Creating content can become tedious especially if you don't have a team behind you. However, there are tips and tricks you can use to stay ahead of your game without necessarily spamming your audience .

Do you have any question ? send me an email to augustine@siftgroup.net or tweet me @augustinekiama

For more info head on to www.themarkertingpodcast.live and subscribe to our weekly newsletter on marketing & entrepreneurship.

Episode 77 : Why you need a website

Wed, 03 Jun 2020 12:23:36 +0000

In this episode I go through some of the reasons why you need your own website. Digital presence has become really important in this era and not being available on the internet might have the impact of you missing out on opportunities and not being able to present yourself fully. Do a simple Google search of your name and find out what information, if any, comes out on the first page of Google SERP. Are you content with what you've found ? If yes, well and good, if no, then you really want to work on your personal branding.

You can find more information and become part of our community on www.themarketingpodcast.live

Send me a tweet @augustinekiama and email augustine@siftgroup.net

Liked the episode ? Let me know !

Episode 76 : Google Search Ranking Algorithm update

Tue, 02 Jun 2020 06:56:52 +0000

As of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorithm roll out is on page experience, how good are visitors able to engage with content on your website and get valuable information. They further talked about the core web vitals we should focus on i.e :

Loading time ( 2.5 secs = Good , 4 secs = Poor )
interactivity ( First input delay : 100ms= Good , 300ms = Poor )
Visual stability

Google will still prioritise quality content, so you still want to make sure you are giving tons of value to your visitors

For more info head on to www.themarketingpodcast.live and send me an email augustine@siftgroup.net

You can find me on twitter @augustinekiama

Enjoyed this episode ? Kindly support us by simply leaving a review, rating or sharing this episode :)

Episode 75 : Using structured data to boost your SEO ( FAQ Schema )

Wed, 27 May 2020 15:50:03 +0000

FAQ schema has become quite popular recently, based on the acknowledgement it gets from the Google algorithm so you really want to give it a second thought as a digital marketer. However, every time a new algorithm update pops up, a lot of these websites start optimising for it ,so the earlier you optimise the better your chances of ranking higher on SERP. In this episode I explain what an FAQ Schema is, how it works on Google and how you can integrate it on a Wordpress website.

Head on to www.themarketingpodcast.live for more info

Send in your questions to augustine@siftgroup.net

You can find me on twitter @augustinekiama

Make sure to rate, review and subscribe for the podcast algorithm :)

Episode 74 : Long-tail Keywords vs Short-tail Keywords ( SEO )

Tue, 26 May 2020 15:01:26 +0000

If you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your website discovery on SERP is very important. In this episode I explain both Short-tail & Long-tail Keywords, their pros and cons and how you can integrate both to help you generate more traffic for your website.

Incase of any question or professional enquiry send me an email augustine@siftgroup.net

For more info and for our weekly newsletter head on to www.themarketingpodcast.live

You can find me on twitter @augustinekiama . Be sure to rate, review & subscribe to the podcast for the algorithm :)

Enjoy the episode !

Episode 73 : Multi-level Marketing Scams ( Red Flags )

Mon, 25 May 2020 13:43:10 +0000

Episode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop in Frankfurt 2018. This episode is meant to be informative and educative and at no point is it a professional advice. During this pandemic in 2020 a lot of people are going through a financial recession and constraints and it is highly likely that more MLM scams will show up and take advantage of innocent citizens. Be careful and diligent. Process Over Outcome.

Send in your questions to augustine@siftgroup.net

For more info head on to www.themarketingpodcast.live

Enjoyed the episode ? Support the podcast by rating & reviewing for the podcast algorithm :)

Episode 72 : Coca Cola Marketing Case Study ( What you should emulate )

Fri, 22 May 2020 14:12:26 +0000

Coca Cola has always been an interesting marketing case study based on the several marketing campaigns that it has carried out over the years and how that has impacted its brand perception. In this episode I go through some of the campaigns that were carried out, outlining the marketing and branding strategy behind them and what we can emulate as marketers and entrepreneurs.

For more information head on to www.themarketingpodcast.live and also subscribe to our weekly newsletter.

You can find me on twitter @augustinekiama & also send me an email to augustine@siftgroup.net

Make sure to rate, review and subscribe to The Marketing Podcast. Until next time, Class dismissed :)

Episode 71 : Fiverr update + What's next for my Digital Ad Agency

Wed, 20 May 2020 14:51:47 +0000

In this episode I update you on my progress on the 30-day fiverr challenge and also what I plan on doing with my Digital Ad Agency " SIFT ". As you all know I started an Ad agency in December of 2019 & I also updated you guys on how I got my first client and also the challenges I constantly face running a Business startup as a sole-proprietor. If you are still a student then this episode will be very much relatable to you.

Send in your questions to augustine@siftgroup.net & also find me on Twitter @augustinekiama

Did you enjoy the episode ? Leave me a review & rating & that way we are able to reach more people :)

Episode 70 : 5 ways AI will impact Digital Marketing

Tue, 19 May 2020 09:34:38 +0000

In this episode I talk about how AI has impacted & will impact digital marketing in the near future. AI is meant to make Marketing & Data processing much easier, however, it is worth mentioning that marketers need to iterate & integrate certain things to stay up to date with AI. This will include optimising for voice, integrating click funnels e.t.c

Mentioned in the episode :

Chatbot Integration
Targeted Ads
Targeted Content Marketing ( Salesforce study )
Voice Search ( Siri, Aide , Alexa )
Personalised Product Recommendation ( Behavioural patterns & Personal preferences )

For more info head on to www.themarketingpodcast.live

Send me an email augustine@siftgroup.net . You can find me on twitter @augustinekiama. Did you enjoy the episode ? Let me know ! Leave a comment, review or rating to the episode & subscribe .

Episode 69 : 3 simple steps to analyse & build high quality backlinks

Mon, 18 May 2020 13:39:24 +0000

When it comes to SEO, on-page SEO is just not enough, you need to work on your off-page SEO & Backlinks play a major role in determining where your website ranks on Google SERP. It makes sense for someone else to link to content on your website like an article than for them to link to your product/service page. How can you build high quality backlinks with high authority websites in a cost-effective manner ? Listen in !

Head on to www.themarketingpodcast.live for more information & subscribe to our weekly newsletter.

You can find me on twitter @augustinekiama

Make sure to rate, review & subscribe to the podcast for the podcast algorithm :)

Episode 68 : Personal Finance & Mental Health with Susan Gichuru

Fri, 15 May 2020 15:41:01 +0000

In episode 68 we talk about personal finance and mental health with Susan Gichuru. She is a finance professional and a certified life coach from Nairobi, Kenya. She talks to us about managing our personal finances, the investment options that are available, why we should build an emergency fund and also being open about our mental health.

On her website www.speakuptalkback.com , she has created a platform where people are able to speak up about what they are going through, share their experiences & find assistance. On finance she offers a weekly IGTV called " Finance Friday " on her instagram @susan_gichuru, where she shares information & knowledge on finance to her audience.

Now, if you need her services on personal finance you can reach out to her on her social media @susan_gichuru or send her an email wanjiku.m.susan@gmail.com

send in your questions to augustine@siftgroup.net & also rate, review & subscribe the episode for the podcast algorithm :)

Enjoy the episode !

Episode 67 : Website SEO Audit Tools under $100

Thu, 14 May 2020 13:36:08 +0000

When it comes to SEO, you want to make sure you take all the right steps to ensure your website is ranking for the right keywords and that your domain is gaining authority in the industry. As a marketer you might not have a big budget to spend on SEO so here are a list of SEO tools you can use to audit your website.

For more info head on www.themarketingpodcast.live and subscribe to our weekly newsletter as well.

Episode 66 : Why you should clean your Email list

Wed, 13 May 2020 11:59:23 +0000

Having an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spam or junk folder the more people don't read you email. This is not good for your email marketing campaign and how to solve that is explained in the episode.

Head on to www.themarketingpodcast.live for more info.

You can find me on twitter @augustinekiama

Send in your questions to augustine@siftgroup.net

Enjoy the episode ! ( oh ! and make sure to rate, review and subscribe for the podcast algorithm )

Episode 65 : Wordpress or Godaddy ?

Tue, 12 May 2020 16:19:01 +0000

If you are contemplating to create your own website, you might be unsure which hosting provider or CMS to choose from. As of May 2020, there are multiple options when it comes to CMS, some of which I have already used and, as much as they offer the same services on the top level, they tend to differ when it comes to certain technical abilities that make them different from one another. For that reason, you should find the proper CMS for your website needs technical capabilities.

Visit www.themarketingpodcast.live for more info

send in your questions to augustine@siftgroup.net

You can find me on twitter @augustinekiama. Make sure to rate, review and subscribe for the podcast algorithm :)

Enjoy the Episode !

Episode 64 : Tik Tok for your business

Mon, 11 May 2020 11:49:48 +0000

I recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. Tik Tok provides you with a good amount of reach to your content, more than any other social platform organically at the moment. Can a business use Tik Tok based on the demographic that is Tik Tok ? The answer to that question is yes, I explain further in the podcast on why your business should consider repackaging content for Tik Tok and the benefits of doing that.

Send in your questions to augustine@siftgroup.net

Visit our website for more info www.themarketingpodcast.live

Be sure to rate, review & subscribe for the Podcast algorithm :)

Enjoy the Episode !

Episode 63 : Beyond SEO with Click Funnels

Fri, 08 May 2020 09:45:58 +0000

You've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service.

There is a catch, you have to make your funnel as interesting as possible and as precise as possible to retain the interest of your traffic. The whole process should be aimed at improving the overall customer experience which slowly leads to a higher conversion rate and less bounce rate.

Send in your questions to augustine@siftgroup.net

Link to our website www.themarketingpodcast.live

You can find me on twitter @augustinekiama

Episode 62 : Starting out in Marketing ? Do this first !

Thu, 07 May 2020 15:18:44 +0000

Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product Marketing e.t.c it can become an overwhelming task. I had the same problem and how I solved that was to focus on one thing and become an expert at that before moving to the next part of Marketing. Listen in for more information.

Send in your questions to augustine@siftgroup.net

find me on twitter@augustinekiama

www.themarketingpodcast.live

Let the class begin !

Episode 61 : Why your website isn't generating tons of organic search traffic

Wed, 06 May 2020 07:28:28 +0000

In order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for them as well. Website speed, Mobile-friendliness and integrating for voice technology are some of the topics we've constantly emphasised. These and much more as discussed in the episode and throughout the podcast will help you generate organic traffic to your website and improve your ranking on SERP.

Send in your questions to augustine@siftgroup.net

You can find me on twitter @augustinekiama

Enjoy the episode !

Episode 60 : Advanced SEO guide for your Website

Sat, 02 May 2020 08:50:15 +0000

Search Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses are preparing themselves for the adoption of voice technology, well, Google is not any different, with tools like FAQ on your website, Google is able to rank your website higher based on the voice-friendliness of FAQs.

Things like Backlinks will still maintain their relevance especially for younger websites that are less than 2 years old. Transcribing content is one part that gets neglected, whereas, there are a lot of english based content in comparison to spanish or french. You will get more traffic if you are able to transcribe and translate your content locally and this should see you getting more traffic and ranking higher.

Send your questions to augustine@siftgroup.net

Episode 59 : Should you start a Podcast in 2020 ?

Fri, 01 May 2020 13:59:23 +0000

If you are asking yourself whether it's worth it to start a podcast in 2020, the answer to your question is YES. Podcasting is about building a listening audience behind what you do or are passionate about. Podcasts have been around for some time and the industry is slowly getting saturated but like any other social media channel, creating value and being consistent will gather you a sustainable audience over time. This will make people know about you, what you do and can have a huge impact on your brand as well. It might take a while to see your stats skyrocket if you are not someone with a huge network but consistency will help you slowly rank higher among your competitors. Can you turn a Podcast into a business ? Yes ! Listen in to get the full information.

send in your questions to augustine@siftgroup.net and visit www.themarketingpodcast.live for more info

Episode 58 : Digital Marketing Trends in 2020

Thu, 30 Apr 2020 12:40:03 +0000

The digital marketing space has experienced significant changes in technological advances in the recent months. In 2020 and over we expect the integration of various digital marketing concepts and tools by businesses and organisations. Video content is expected to take over written content in terms of user engagement and percentage conversions , expect more video based ads on your social platforms. Chatbots will cut customer support costs up to 30% and we will see an increase of them on apps like messenger and websites. TikTok currently boasting over 800 million users will see a huge flow of content and brands raising awareness of their products and services on the social platform. Artificial Intelligence is set to improve customer experience and enhance personalisation making digital marketing touchpoints more consumer-centric than before. Augmented and Virtual Reality is expected to be adapted by more businesses and retail stores in 2020 as the technological advancement seems to be no longer far fetched any more.

questions to augustine@siftgroup.net

Episode 57 : User Experience or Consumer Experience ?

Tue, 28 Apr 2020 10:04:01 +0000

UX & CX are both essential parts of a good marketing concept and strategy. More often than not, both terminologies get interchanged for their definitions and this is purely based on the similarities of the two. However, UX is part of CX and striking a balance on both has the effect of improving your brand equity and sales traction. A research that was done on the two showed that 86% of customers were willing to pay more for a better CX and UX and were also much more willing to become returning visitors/users/customers.

Send in your questions to augustine@siftgroup.net

Enjoy the episode !

Episode 56 : Getting started on Fiverr as a Creative

Mon, 27 Apr 2020 12:39:59 +0000

It's now 3 days since I started the 30 day Fiverr challenge with you guys and I have to say there isn't a lot to report on at the moment. In this Episode I simply explain the process of getting started on Fiverr and my experience so far and a few tips on what I have learnt about the platform. Subscribe to stay informed on every time I post content and stay tuned for more. Enjoy the episode .

#marketing #fiverr #digitalmarketing #business

Episode 55 : Working on Fiverr for 30 days

Thu, 23 Apr 2020 10:57:11 +0000

I will be working on fiverr for the next 30 days and documenting my experience so that all of you are informed. The purpose of this is to shade light to anyone who is looking into freelancing and probably help them get started. I don't know what to expect from fiverr and whether or not I will be able to convert sales, however, the thrill of hustling for me as well as some of you is enormous. Subscribe to the Newsletter on www.themarketingpodcast.live and the podcast to be informed and up to date.

Episode 54 : Converting your Lead Gens ( SIFTGroupX )

Wed, 22 Apr 2020 10:48:36 +0000

There are different ways and methods to convert clients from lead generation tactics into paying-clients. Well, easier said than done, I had a problem converting leads and tried every single tactic to get clients to know about me, what I offer and get them to pay. Ideally it means I suck at sales, which is true, however, I have had to learn that the hard way but the rewards of that are starting to show. Here are some of the mistakes I made and what you can do to improve your conversions.

More information on www.themarketingpodcast.live

Episode 53 - Website Morphing for improved UX

Sun, 19 Apr 2020 17:47:34 +0000

21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the episode and in the next episodes as well.

More information on themarketingpodcast.live Sign up to stay up to date whenever we publish fresh content.

Social Media @siftgroupx

Episode 52 - Marketing Advice I got from Eric Siu ( Founder Single Grain Los Angeles )

Thu, 16 Apr 2020 09:49:16 +0000

One problem a lot of us marketing professionals face is the fact of not knowing where to start from in our marketing career. There is simply a lot to learn in Marketing and being an expert at everything seems rather confusing if not impossible. I have had the same problem as I am at the entry level of my marketing career and I got the privilege of getting a response from Eric Siu on this question. It does not have to be complicated and one thing Eric shared was focusing on one subject at a time. Start for example with SEO, become really good at it, do some projects to gain confidence and then move on to the next topic, say email markleting e.t.c. You can also focus on one part and become the best and successful on that.

I hope you guys enjoy this episode and find it informative.

For more infos subscribe to our marketing school www.themarketingpodcast.live full of FREE content !

You can find me on social media @kiama_junior and @siftgroupx

Check out Eric Siu @ericosiu on instagram

Cheers !

Episode 51 - Webvan Case Study ( Marketing Disaster )

Mon, 06 Apr 2020 09:32:24 +0000

In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and the dynamics of business operations. We can derive a lot of quality information and knowledge from their story and if you want to read more, you can read The Startup Owners Manual by Steve Gary Blank.

For more info www.themarketingpodcast.live

For business enquiries www.siftgroup.net

Episode 50 : Should you simply pay Google & avoid SEO

Tue, 31 Mar 2020 09:53:43 +0000

I received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas paying Google Ads will still rank you at the first page of their Search Engine Result Page. This is a valid question and it's always very interesting to listen to the perspective other people have on different subjects. The short answer is, SEO is playing the long game and generates genuine organic traffic that gives you an edge over your competition. More of my opinion on the subject is in the episode.

Find us on social media @Kiama_junior & @SIFTGroupX.

Visit www.themarketingpodcast.live for more info.

Episode 49 - 5 Growth Tools for your business

Sat, 28 Mar 2020 09:14:11 +0000

Hey Marketing Podcast Listeners, Here is a list of growth tools discussed in Episode 49 ;

1. Ubersuggest 2. Google Analytics 3. Hello Bar 4. Mail Chimp 5.Ahrefs

Subscribe to our newsletter on www.themarketingpodcast.live to get informed on content we put out.

You can find us on social media @Kiama_junior, @siftgroupx

Enjoy the Episode.

Episode 48 - Creating High Quality Backlinks

Mon, 23 Mar 2020 09:35:42 +0000

Off-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors.

Google introduced a software called Penguin in 2012 that basically crawls through websites to find any form of backlink manipulation on websites and inherently penalise websites that went against their guidelines. So you want to carry out proper and high quality backlink building and avoid penalties such as your website being totally removed from Google Search Engine Result page.

You can find more information on this topic on www.themarketingpodcast.live ( You can also start a discussion on the website )

Subscribe to our newsletter to always stay up to date with the marketing content we produce.

For professional marketing enquiries visit www.siftgroup.net

instagram + Facebook @kiama_junior & @siftgroupx

Patreon https://www.patreon.com/SIFTPodcast

Episode 47 - What you should focus on as a product marketer

Thu, 19 Mar 2020 10:59:54 +0000

Introducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing deals essentially with the communication between the product and the customer frictional touchpoint, enhancing seamless transaction of information and a better conversion rate overall.

For more information on today's episode head on to www.themarketingpodcast.live and sign up as well to be informed every time we put out content on the website.

Episode 46 - Why CTR is important in Marketing

Mon, 09 Mar 2020 13:36:17 +0000

Episode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In simple terms, how many users click through your ad or links after being exposed to them either through online ads or newsletter marketing and what these numbers mean for your business and Marketing Campaign. We also introduce our Sport Podcast Talk Football KE in this episode.

Find us on social @SIFTGroupX, @Kiama_junior

Support us on Patreon : https://www.patreon.com/SIFTPodcast

More info at : www.siftgroup.net

Enjoy the episode

Episode 45 - SIFT auf Deutsch - Einführung in die Welt des Marketings

Mon, 09 Mar 2020 13:08:31 +0000

We discussed whether we should implement german as a language of instruction and communication on the SIFT Podcast and we decided to embrace the idea. This episode is a pilot introduction of what is to come at a later date. Our aim is to build a german speaking audience and community as well as share information between both of our audience group.

Find us on social @siftgroupX, @Kiama_junior

Support this channel on patreon : https://www.patreon.com/SIFTPodcast

More info ; www.siftgroup.net

Episode 44 - Minimum Viable Customer & Product Market Fit

Fri, 06 Mar 2020 10:41:38 +0000

Looking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively match them to our Minimum viable product and find product market fit. All these and much more answered in this episode.

Send in your questions to augustine@siftgroup.net

Become a Patron & support this channel on Patreon https://www.patreon.com/SIFTPodcast

www.siftgroup.net for more info.

Episode 43 - Intergrating Google Analytics on Godaddy

Sun, 23 Feb 2020 14:06:39 +0000

If you have your website built on Godaddy or are planning to create your own website using Godaddy, Google Analytics is an important Data Collecting Instrument that you want intergrated on your website. This will help you track consumer behaviour on your website, bounce rate, session time e.t.c & improve on your Landing Pages which leads to efficiency on your Marketing Campaigns, Customer's LTV & much more.

For any questions send us an email to augustine@siftgroup.net

Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast

Enjoy the Episode !

Process Over Outcome

EP 42 - Marketing for SaaS

Thu, 30 Jan 2020 12:58:23 +0000

Marketing has been known to work well with tangible products & a lot of content & expertise are geared towards Product Marketing & Brand awareness, however, what about Software & how do you & your business effectively carry out a marketing campaign & improve overall Brand Equity for your business & software ? Listen in !

Send in your questions to augustine@siftgroup.net

Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast

Subscribe to our weekly newsletter on www.siftgroup.net

EP 41 Hurdles to overcome as a Solo Entrepreneur

Wed, 29 Jan 2020 19:43:46 +0000

Entrepreneurship is a calling for some of us, however, the path to succeeding is not necessarily rosy & sweet & that's where tenacity & passion kicks in. In this episode I share some of the challenges and hurdles I have faced as an entrepreneur & what you can prepare for before deciding to become the so called solopreneur.

Send in your questions to augustine@siftgroup.net

Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast

Enjoy the episode !

EP 40 - Can business be taught at University & how I topped my class from watching Shark Tank

Mon, 27 Jan 2020 11:33:47 +0000

This Episode is a special one & also one that I was skeptical on doing, reason being, there is a lot of noise when it comes to the relevance and structure of the education system & the different perspective everyone has on this topic. We can agree to disagree, however, my perspective is based on looking at the grand scheme of things from both sides of the coin & deriving conclusions from my own experience together with statistics on Business performance in relation to the academic level of the founders.

This is not an incentive to drop out of school if you are already at school. Stay at School kids :)!!!

Send in your questions to augustine@siftgroup.net

Subscribe to our newsletter on www.siftgroup.net

EP 39 - Lessons learnt working in a Family Business

Fri, 24 Jan 2020 14:08:45 +0000

The SIFT Podcast is all about sharing information, engaging, learning & growing as a community. In this episode I share my experience & lessons I learnt working in a family business at a young age & the mindset shift & perspective it gave me, laying the foundations for me to do certain things later on.

Send in your questions, suggestions & inquiries to augustine@siftgroup.net

Also follow us on social media @kiama_junior & @SIFTGroupX.

Like,share & Leave a review. Thank you for your attention, now listen in !

Enjoy the Episode.

EP 38 Lean Marketing, understanding the concept.

Wed, 22 Jan 2020 10:16:20 +0000

Lean Marketing isn't something new in the marketing industry, however, it's a marketing methodology similar to " Lean Canvas " where a lot of pivoting & iteration is practiced. The grand scheme of going lean is improving efficiency on Marketing Campaigns, implementing what works & disregarding what doesn't.

Enjoy the Episode !

Send in your questions & business inquiries to augustine@siftgroup.net

website www.siftgroup.net

Social Media @Kiama_junior & @SIFTGroupX

EP 37 This is Marketing by Seth Godin - Book Review

Mon, 20 Jan 2020 11:14:20 +0000

This is Marketing by Seth Godin is a book I recently bought & read as part of my Personal growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content.

I really like the perspective on Marketing that Seth Godin shares with us in the book. Marketing operates in a sort of grey area where SMEs don't necessarily understand what to look for in Marketing & Marketers tend to focus on short term sales rather than the longevity of the business/organisation in terms of its brand equity. I really like the fact that he emphasizes on building upon Brand Equity & gave a good example of retail chain stores working on the Life Time Value of their customers , having to operate at very low margins on their products.

Listen in to what I had to say ! Enjoy the Episode !

Website : www.siftgroup.net Social : @Kiama_Junior & @SIFTGroupX Email: augustine@siftgroup.net

EP 36 Traditional Marketing , is it worth your penny ?

Fri, 17 Jan 2020 12:26:20 +0000

Traditional Marketing has faced a couple of backlashes trying to keep up with technology & what is known as " Modern day Marketing ". Is it still worth pursuing traditional marketing services like Television or Radio in 2020 ? My thoughts on that are explained in the Episode. Send us your questions to augustine@siftgroup.net. Social Media @Kiama_junior & @SIFTGroupX.

Visit our website www.siftgroup.net for more info & also check out Sava Enterprises Eldoret on our website. They deal in Stationery Equipment in Kenya & have been for over 10 years.

Enjoy the Episode !

EP 35 Understanding the Consumer Journey & reducing Bounce Rate %

Thu, 16 Jan 2020 10:21:20 +0000

Does your business understand the various touch points their prospective consumers get in contact with before converting ? In this episode I dive deep into ways a business can optimize their online presence, improving the overall consumer experience & leading to lower bounce rates on their websites. Send us your questions to augustine@siftgroup.net Social Media @kiama_junior & @SIFTGroupX.

Subscribe to our weekly newsletter, where we get our community pumped with inspiration & insights on Business, Finance & Psychology. No, we do not send ads to our newsletter subscribers rather educate, inspire & learn from the community. Head on to www.siftgroup.net to subscribe & become a member. Enjoy the episode !

EP 34 Brand Activation for SMEs

Wed, 15 Jan 2020 10:06:22 +0000

Brand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention.

Send us your questions to augustine@siftgroup.net. Social Media @Kiama_Junior & @SIFTGroupX

Website : www.siftgroup.net ( Subscribe to our mailing list )

Enjoy the Episode !

EP 33 The subtle art of not giving a **** & achieving true identity

Tue, 14 Jan 2020 07:55:47 +0000

We talk about working on ourselves, our dreams, our personal goals but never get started because of FEAR. Fear of what the society thinks. fear of failure, fear of rejection. These feelings and emotions are very human, however, learning to control them will propel our true identity & support our vision. Send your questions to augustine@siftgroup.net. Follow us on social @kiama_junior & @siftgroupx. Website : www.siftgroup.net to join our subscriber list & book an appointment with us allowing us to take care of your marketing needs. Enjoy the Episode !

EP 32 Search Engine Optimisation for 2020

Mon, 13 Jan 2020 09:27:56 +0000

SEO or Search Engine Optimisation is a great tool to market content on your website. When done correctly it will boost the number of organic traffic to your website & also solidify your online presence. Google uses this to rank websites on their search results & for 2020 there are certain market trends to look out for as mentioned in the episode. Send us your questions to augustine@siftgroup.net & subscribe to our newsletter on www.siftgroup.net to be informed on the latest updates. Find us on social @kiama_junior & @siftgroupx. Leave a review & enjoy the episode !

EP 31 Psychology behind the Real Estate Crisis 2007/08

Sat, 11 Jan 2020 13:59:36 +0000

In this EP we talk about psychology when it comes to business & investing. We give the examples of the housing market collapse in the USA & the recent Bitcoin bubble bust. For more info send me an email to augustine@siftgroup.net.Social Media @Kiama_junior & @siftgroupx. Enjoy the Episode

#30 How Brands make us pay 10x the price

Sun, 05 Jan 2020 16:26:50 +0000

Building a solid relationship with your consumers is what branding is primarily meant to accomplish. Certain businesses do that really well and as consumers we never question whether we are being overcharged for certain products or services. This has a lot to do with our cognitive thinking and what we perceive to be just & fair depending on the environmental setting. Let's dig deep & see how this works. Follow us on Social @Kiama_junior , @SIFTGroupXEmail : augustine@siftgroup.net website : www.siftgroup.netMake sure to like, subscribe, leave a review & comment & also share the episode with your friends.Enjoy the episode !

#29 Get to know me Tag - SIFT 2020 Special

Thu, 02 Jan 2020 13:42:12 +0000

2020 is finally here & SIFT is excited to have the family back with us as we continue to give value and grow as a family #Siftizens. What better way to kick off the new year than a podcast episode to get to know the voice behind the podcast. More valuable episodes are on the way this year so make sure to subscribe, like, comment and leave a review on our podcast channel. If you have any questions or seek consultancy in Marketing, send us an email augustine@siftgroup.net. Engage with us on social @Kiama_junior & @SIFTGroupX. Enjoy the episode !

#28 Cognitive & POS Marketing

Tue, 31 Dec 2019 13:34:18 +0000

Cognitive Marketing has gained a lot of attention and application in the world. In this episode we define what cognitive marketing entails together with Point of sale Marketing or POS Marketing. Like, subscribe and share ! Contact : Email augustine@siftgroup.net Instagram @Kiama_junior & SIFTGroupX Website www.siftgroup.net

#27 Captivate the Science of Succeeding with People Review

Wed, 18 Dec 2019 13:37:53 +0000

Episode 27 we get into personal development and growth. I emphasize a lot on the importance of investing into ones personal growth from the impact this has had on myself and on others. I review Vanessa van Edwards book "Captivate the Science of succeeding with people " as one of the books that really had an impact on me in terms of self-awareness and developing people skills

Episode #26- The Trading Journey Podcast - Naomi Gorta Slight

Fri, 06 Dec 2019 10:36:44 +0000

In this podcast episode we engage with " The Trading Journey Podcast ", Naomi Gorta Slight, who shares her experience and journey learning how to trade the currency market. Naomi Slight is a client at Tier One Trading who took upon herself to document her whole trading journey, debunking myths and misconceptions in trading and also giving aspiring traders a realistic perspective and approach in trading. You can find her on Instagram @Naomigslight and on her Podcast which is avalaible on iTunes and Spotify @The Trading Journey Podcast.

Episode #25 - Flick Store Kenya - eCommerce

Thu, 28 Nov 2019 10:41:23 +0000

In this podcast episode, Chris and Arnold, the founders of Flick Store Kenya, an online shopping platform and app that allows consumers to become online vendors, talk about their business and experience. For more info head on to www.flickstoreke.com or send them an email to store@flickstoreke.com Social Media @flickstoreke...Follow us as well on our social media @siftgroupx & @Kiama_Junior or send us an email Augustine@siftgroup.net.

Episode #24 - I sold Peanuts - Personal Growth

Tue, 26 Nov 2019 12:21:22 +0000

In this episode I talk about how personal growth has helped me find fulfillment and purpose in life and I explain how I got to that level, the events that brought me to that and also what I did and also keep on doing to improve myself.

Episode 23 : Legal Pythia - Tech Startup - Talk with Jeremy Bormann

Sat, 23 Nov 2019 15:37:19 +0000

In this podcast episode we engage with the C.E.O of Legal Pythia, Jeremy Bormann, who is working as a founder of a legal tech startup in Germany and Scotland as he shares some of his experience and also advice on working in a startup company.Contact details : Instagram - Legal_Pythia :Email -jeremy.bormann@yahoo.de

The power of self awareness

Wed, 20 Nov 2019 13:02:30 +0000

The power of self awareness by Augustine Kiama

Support system and Accountability ( Episode 19 )

Mon, 23 Sep 2019 09:35:50 +0000

Support system and Accountability ( Episode 19 ) by Augustine Kiama

EP 12 Passion trumps over adversity

Wed, 04 Sep 2019 10:43:57 +0000

Passion trumps over adversity by Augustine Kiama

EP 11 Trading currencies ? Listen to this first

Wed, 28 Aug 2019 11:47:13 +0000

Trading currencies ? Listen to this first by Augustine Kiama

EP 10 Saying NO to get tasks done

Tue, 20 Aug 2019 11:21:57 +0000

Saying NO to get tasks done by Augustine Kiama

EP 9 self awareness in entrepreneurship

Mon, 12 Aug 2019 09:09:06 +0000

self awareness in entrepreneurship by Augustine Kiama

EP 8 Flipping as a Business

Tue, 06 Aug 2019 10:29:34 +0000

In this EP we talk about the recent growing C to C Market Business & that is reselling on Amazon & eBay.

EP 7 Building a Brand

Sat, 03 Aug 2019 14:40:42 +0000

In this EP you'll get learn the real definition of Branding & the importance of working on your Brand Equity for your Business & Personal Brand.

EP 6 Lean Canvas in Business

Fri, 02 Aug 2019 11:58:24 +0000

in this EP I explained the Lean Canvas for Startups & also the Webivan Business Case on why it failed as a Startup having already being funded with over $500M & enlisted as an IPO

EP 5 Time Value

Wed, 31 Jul 2019 16:44:14 +0000

24 hours is a lot of time. Do you ever find yourself complaining that you don't have enough spare time to work on your personal projects & goals ? Well in this EP we show you why Time is an excuse for most people & how to optimize and maximise your time.

EP 4 SIFT Summer Special

Wed, 31 Jul 2019 12:00:00 +0000

SIFT SUMMER SPECIAL

EP 3 Why you should be present

Wed, 31 Jul 2019 12:00:00 +0000

In this EP I talk about the importance of being present & why it is unhealthy to get caught up with life. We miss a lot in life when we constantly think and live in the future or in the past.