Salary Capped

How SoFi Stadium's Design Evolved to Meet Community Needs

Mon, 05 Oct 2020 09:37:00 +0000

Salary Capped host, Tyler Kern, was joined by Kush Parekh, Senior Associate at Studio-MLA, for a discussion on sports stadium design trends and their impacts on communities.

Sports stadiums in the past were typically designed with the stadium surrounded by massive parking lots to facilitate the flow of spectators to and from the event.

How Data is Changing the Future of College Football Recruiting

Mon, 28 Sep 2020 13:17:45 +0000

The football-focused sports startup Zcruit has built a system that seamlessly integrates a large volume of constantly updating data to allow coaches to search by exact specifics they are looking for in a position, such as height or weight range, 40 yard dash time, or the total amount of yards from scrimmage.

Creating the “Siri” of Fantasy Football

Mon, 21 Sep 2020 14:12:56 +0000

Tyler Kern sat down with young entrepreneur Ari Salsberg, creator of the “Siri” of fantasy football: Felix. The startup uses an SMS-based AI-powered chatbot that helps people get fantasy football advice using data-driven algorithms and advanced ranking techniques. Put simply, Felix can answer your fantasy questions via a text message. Listen as Salsberg breaks down the impact this service could have on the fun and money around fantasy football.

Coordinating the Return of College Football

Mon, 31 Aug 2020 13:28:40 +0000

Later this week, the college football season officially kicks off, although it will look a little different this year with constant monitoring of COVID symptoms and even “sold-out” games consisting of mostly empty seats. The start of the season will mark a big step forward in the sports world’s march back to normal.

To provide insight into how college sports will be resuming this fall, we invited on regular MarketScale contributor and University of North Texas Athletic Director, Wren Baker. Baker was able to walk us through how the school will be letting fans in through the gates this weekend at 25% capacity, adding that concessions will also have a much bigger emphasis on contactless ordering and delivery.

Redesigning Entertainment Venues for the Future

Mon, 10 Aug 2020 13:29:45 +0000

When an architect sits down to design the next great stadium, they are thinking of how to unite the athletes with the fans. It is not an accident that teams are named after cities and regions, and the very idea of going to a game is a communal experience and a way to feel closer with the people who bleed your team’s colors. Successful stadium design highlights this togetherness.

As we pull out of the COVID-19 quarantine, mass gatherings have a different connotation. A stadium that was designed for mobility and ease of navigating now poses a potential threat. I sat down with Matthew Birchall of Buro Happold to discuss how they are running people-flow modeling to help balance new occupancy needs with business imperatives.

Key Topics:

Mobility and navigation motivate design decisions
How to balance business imperatives with occupancy
What people-flow modeling has taught designers

What Will the New Sustainability in Sports Look Like?

Fri, 17 Jul 2020 15:38:56 +0000

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

As stadiums have gotten larger and grander, there has been a bigger emphasis in how to minimize the environmental impact on the local ecosystem.

As sports implement a plan to resume play this summer and fall, what will the new sustainability in sports look like?

I spoke with Kristen Fulmer of Recipric on how her firm is currently fielding research for their Sustainable Reopening and Operational Resiliency Strategy to effectively guide professional sports organizations on re-opening facilities not only safely but sustainably after COVD19.

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