RedCircle VERIFY_TOKEN_efab4954-5c45-455e-8e82-9e6eb5ca3b8f -- Rendered At Mon, 01 Jun 2026 14:51:48 +0000 Unapologetically B2B - leading the way to more effective, smarter marketing https://redcircle.com/shows/unapologetically-b2b-leading-the-way-to-more-effective-smarter-m en-GB All rights reserved. Bright Welcome to Unapologetically B2B, brought to you by Bright. Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility. We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of. For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it. efab4954-5c45-455e-8e82-9e6eb5ca3b8f Welcome to Unapologetically B2B, brought to you by Bright.

Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.

We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of. 

For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.

]]> episodic no Bright hello@brightinnovation.co.uk no full Episode 3 – Test, learn and lead: Building AI-Ready Marketing Teams Episode 3 – Test, learn and lead: Building AI-Ready Marketing Teams Bright AI is dominating the conversation in marketing – but how do leaders cut through the hype, build confidence, and create teams ready to thrive in this new era?

In this episode of Unapologetically B2B, Bright MD Zoe Merchant sits down with Rebecca Allen, founder of Pardalis and expert in responsible AI adoption, to explore how marketing leaders can embrace AI without losing sight of strategy, creativity, or trust.

Together, they dive into:

  • Confidence in the age of AI – how leaders can overcome overwhelm and guide their teams with clarity and transparency.
  • Test, learn, lead – the importance of experimentation, governance, and role modelling when adopting new tools.
  • Creating safe spaces – building a culture of curiosity, responsibility, and psychological safety.
  • Measuring value, not just output – moving beyond time saved to real impact on creativity, customer connection, and business growth.
  • The human edge – why emotional intelligence, vision, and authentic connection remain essential in B2B marketing.

If you want practical steps to start small, build confidence, and scale AI responsibly within your team, this episode is packed with insights and actionable advice.

Tune in and discover how to prepare your marketing team for the AI-powered future – with purpose, transparency, and human leadership at the core. 

]]> <p>AI is dominating the conversation in marketing – but how do leaders cut through the hype, build confidence, and create teams ready to thrive in this new era?</p><p>In this episode of <em>Unapologetically B2B</em>, Bright MD <strong>Zoe Merchant</strong> sits down with <strong>Rebecca Allen</strong>, founder of Pardalis and expert in responsible AI adoption, to explore how marketing leaders can embrace AI without losing sight of strategy, creativity, or trust.</p><p>Together, they dive into:</p><ul><li><strong>Confidence in the age of AI</strong> – how leaders can overcome overwhelm and guide their teams with clarity and transparency.</li><li><strong>Test, learn, lead</strong> – the importance of experimentation, governance, and role modelling when adopting new tools.</li><li><strong>Creating safe spaces</strong> – building a culture of curiosity, responsibility, and psychological safety.</li><li><strong>Measuring value, not just output</strong> – moving beyond time saved to real impact on creativity, customer connection, and business growth.</li><li><strong>The human edge</strong> – why emotional intelligence, vision, and authentic connection remain essential in B2B marketing.</li></ul><p>If you want practical steps to start small, build confidence, and scale AI responsibly within your team, this episode is packed with insights and actionable advice.</p><p>Tune in and discover how to prepare your marketing team for the AI-powered future – with purpose, transparency, and human leadership at the core. </p> 999ba78d-f174-4f49-80d5-f3588cd7f1eb https://www.brightinnovation.co.uk/unapologetically-b2b-podcast Wed, 24 Sep 2025 09:32:01 +0000 2215 no full Episode 2 - How AI Can Support Marketing - From Strategy to Activation Episode 2 - How AI Can Support Marketing - From Strategy to Activation 2 1 Bright In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers. Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers. In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers.

Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.

]]> <p>In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi &amp; Impact, Mark Breslin about how AI can support marketers.</p><p>Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.</p> 3d5eb923-3831-45e1-87b6-d6686d1943b6 https://www.brightinnovation.co.uk/brightideas/unapologetically-b2b-podcast/ Tue, 26 Aug 2025 10:00:13 +0000 2750 no full Episode 1 - Agentic AI and what every B2B marketing leader should know with Max Gabriel, CEO of Augmented AI Episode 1 - Agentic AI and what every B2B marketing leader should know with Max Gabriel, CEO of Augmented AI Bright Agentic AI and what every B2B marketing leader should know In our very first episode of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to founder and owner of Augmented AI, Max Gabriel about all things agentic AI.  

Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you need to successfully implement AI? We answer all these questions and more in this episode.  

]]> <p>In our very first episode of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to founder and owner of Augmented AI, Max Gabriel about all things agentic AI.  </p><p>Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you need to successfully implement AI? We answer all these questions and more in this episode.  </p> dfae45b5-1d47-423d-9be2-69b7db84d74f https://www.brightinnovation.co.uk/unapologetically-b2b-podcast Fri, 18 Jul 2025 11:02:45 +0000 2338 no