The Alternative

SES San Jose 2007 Preview

Tue, 07 Aug 2007 19:03:00 +0000

Jim and Dave welcomes a number of guests who will be participating at the Search Engine Strategies Conference in San Jose, California, talk about everything from video to Google.

The Chicago Underground Camp

Thu, 02 Aug 2007 18:51:00 +0000

Jeff Stone from the Underground Camp speaks to Jim. For students entering grades 8–10 Using the city as their campus, Underground campers take part in a variety of daily challenges that require creativity, quick thinking, a sense of humor and guts! Campers may have a chef contest, or build soapbox derby cars. The famous paper clip challenge allows students to explore the city as they convince Chicagoans to trade for bigger and better items.

Google Algorithm Changes

Thu, 26 Jul 2007 16:56:00 +0000

Dave Davies talks with Ken Jurina of Epiar.com about the changes in the Google algorithm on location from SMX Advanced 2007.

The Chinese Market

Wed, 18 Jul 2007 18:42:00 +0000

Jim Hedger and Dave Davies cover what the Chinese Market looks like today.

What the Chinese Online Market is Like

Wed, 11 Jul 2007 18:46:00 +0000

James Spencer of China Search Ads speaks to Jiom and Dave. He talks about Baidu, why Google’s not doing well, online payment, what the Chinese online market is like and even a bit about Alibaba.

HackerSafe and Fair Isaac Research

Thu, 28 Jun 2007 17:01:00 +0000

Ken Leonard, CEO of HackerSafe, talks with Jim Hedger and Dave Davies about the new deal with Yahoo. Jim also talks with Joe Milana, Ph.D at Fair Isaac Research.

Myspace Auctions of Search Traffic and Google

Thu, 14 Jun 2007 06:20:00 +0000

Myspace Auctions, search traffic and Google news are on tap.

SMX Advanced 2007 Recap

Thu, 07 Jun 2007 17:03:00 +0000

Jim and Dave take a look back at the inaugural Search Marketing Expo with interviews from Dan Boberg, Director of Sales and Technology for YSM; TJ Kelly Director of Sales for Looksmart; and Cindy Krum of Blue Moon Works.

Pre Selling Pages and Link Building

Thu, 31 May 2007 17:07:00 +0000

Jim and Dave speak with Rush Hour host Neil Patel. They also speak with the owner of PresellpageMan.Com a site that provides Hosted Marketing Content and Presell Pages, and finally they speak with link building expert Eric Ward.

Frederick Townes and Jeff Quipp

Thu, 24 May 2007 17:09:00 +0000

Jim and Dave speak with Frederick Townes from W3-Edge.com and the SeoPros Client Account Representative for Search Engine People Inc, Jeff Quipp

Net Neutrality Debate

Thu, 17 May 2007 17:12:00 +0000

Jim Hedger and Dave Davies talk to Craig Aaron from SavetheInternet.com as well as United States Senator Byron Dorgan on the topic of Net Neutrality.

What is the Next Big Thing in Internet Marketing?

Thu, 10 May 2007 17:14:00 +0000

What is the next big thing in internet marketing? Jim and Dave welcome Aaron Wall from SEOBook and Pete Neumann, CEO of AdEffective to discuss.

Audio Player

SES New York 2007, Keywords and HD-DVD

Thu, 03 May 2007 17:15:00 +0000

Dave Davies and Jim Hedger recap Search Engine Strategies New York 2007, news on the release of HD-DVD code on Digg as well as talk keywords with Dan Thies, Dean of Faculty at Stompernet.

Click Quality, Links and Traffic, and Did It Search Marketing

Thu, 26 Apr 2007 17:23:00 +0000

Click Quality, Links and Traffic, and Did It Search Marketing as Jim broadcasts on location from ad:tech in San Francisco.

SES New York 2007 On Location

Thu, 12 Apr 2007 17:28:00 +0000

The Alternative broadcasts on location from SES New York as Jim Hedger and Dave Davies talk with SES speakers live from the show floor.

Epiar, Trellian and TopRankBlog

Thu, 05 Apr 2007 17:29:00 +0000

Jim and Dave speak with Ken Jurina of Epiar, Becky Ryan of Trellian and Lee Odden of TopRankBlog.

Google Buys DoubleClick, Net Applications and Web 2.0

Wed, 04 Apr 2007 17:26:00 +0000

Jim and Dave discuss Google and their purchase of Doubleclick, to combine DoubleClicks expertise in ad management technology for media buyers and sellers with Googles leading advertising platform and publisher monetization services.

eCom Expo Virtual Tradeshow

Thu, 29 Mar 2007 17:32:00 +0000

Jim Hedger and Dave Davies speak with Safa Raschtchy and Virtual Tradeshow eCom Expo event manager Caleb Chase.

The Ins and Outs of Business.com

Thu, 08 Mar 2007 17:34:00 +0000

The Ins and Outs of Business.com as Jim Hedger talks with VP, Sales and Customer Service Amos Schwartzfarb and SEO Director Jessica Bowman.

Online Awards Video Search Tool

Thu, 22 Feb 2007 17:39:00 +0000

Jim speaks with the Founder/CEO of leading online video search company Pixsy Chase Norlin about the Oscars and Academy Awards video search tool.

Pay Per Read, Pay Per Click Scams

Thu, 15 Feb 2007 19:35:00 +0000

Talking about Pay Per Read, Pay Per Click Scams with guests Adam Sculthorpe, security specialist and CEO of Clickrisk.com, John Linden, the CTO of Think Partnership,

Comparison Engines and Shopping Search Engines

Thu, 08 Feb 2007 17:41:00 +0000

Jim discusses Comparison Engines and Shopping Search Engines with Brian Smith, editor of ComparisonEngines.com.

Search Analytics and Stats

Thu, 01 Feb 2007 17:42:00 +0000

Neverblue Media makes a big announcement and Enquisite Founder and President Richard Zwicky, talks about search analytics and stats.

The Sausage Manifesto

Thu, 25 Jan 2007 17:47:00 +0000

The Sausage Manifesto, an open letter to paid search networks about the click fraud problem, written by guest Jeffrey K. Rohrs, plus Jim discusses MyBlogLog and social networking services on demand.

Zillow Real Estate Search Engine

Thu, 18 Jan 2007 07:12:00 +0000

Jim talks to Amy Bohutinsky of Zillow.com, the Real Estate Search Engine on how Zillow.com is changing the landscape.

Internet Marketing Pioneer And Marketing Legend Mark Joyner

Thu, 11 Jan 2007 07:14:00 +0000

Internet Marketing Pioneer And Marketing Legend Mark Joyner, who is recognized as one of the early pioneers of e-commerce, responsible for inventing, pioneering, and popularizing many of the technologies we take for granted,

Australian Direct Marketing

Thu, 04 Jan 2007 07:16:00 +0000

Jackie Bayer Shervington of INeedHits.com on search marketing services, business devleopment, Microsoft Australia, Australian direct marketing

Internet security With Panda Software

Thu, 21 Dec 2006 07:18:00 +0000

Jim Hedger interviews Ryan Sherstobitoff , the Chief Corporate Evangelist of internet security company, Panda Security.

Strategies and Tactics to Combat PPC Fraud

Thu, 14 Dec 2006 07:19:00 +0000

Strategies and tactics to combat PPC fraud with the Executive Vice President of Business Development for Mamma.com, Patrick Hopf.

Search Engine Placement

Thu, 07 Dec 2006 07:20:00 +0000

Search Engine Placement with Ross Dunn,CEO of StepForth Web Marketing Inc, who happens to Jims former boss.

Danny Sullivan Leaves Search Engine Watch

Thu, 30 Nov 2006 07:22:00 +0000

Danny Sullivan, the godfather of search,announces that he is leaving Search Engine Watch, plus Jim interviews Mel Strocen of the Jayde Online Network.

Lycos Product Management

Thu, 16 Nov 2006 07:23:00 +0000

Jim welcomes the team from Lycos, including, their Directors of Product Management Jamie Riehle and Chris Cummings. They discuss Tripod, web publishing, Lycos Cinema, Gamesville and more.

Rocketing your ROI

Thu, 09 Nov 2006 07:25:00 +0000

Rocketing your ROI as Jim talks to Matt Frary, CEO and co founder of affiliate/CPA network ROI Rocket, home to companies like the Video Professor, Publishers Clearing House, and MidPhase.

Click Fraud and Strategic Marketing

Thu, 02 Nov 2006 07:27:00 +0000

Jim welcomes Tim Daly the Senior VP of Marketing Strategy from SendTec to discuss Click Fraud, plus his work providing strategic marketing consultation to existing clients, developing marketing and testing concepts for new clients, and launching new marketing business channels.

Tackling Yahoo Panama

Thu, 19 Oct 2006 18:28:00 +0000

Jim speaks to ABCSearch.com CEO Daniel Yomtobian and Page Zero Media VP Online Marketing Strategy Mona Elesseily about the latest Yahoo Search Marketing iteration, Panama, plus Dave Davies shares webmaster tips and Kim Roach takes a look at some recent news issues.

History of Alternative Search Engines

Thu, 12 Oct 2006 18:27:00 +0000

History of Alternative Search Engines as Jim Hedger is joined by Dave Davies and Kim Roach on the premiere episode. Guests for this week include Peter Neumann and Mike Sheehan of BooyahNetworks.