In this solo episode, ATJ flips the script on the “always looking for the next client” mindset and shows you what happens when you stop chasing new and start nurturing next time. 

You’ll learn how to design a portrait business that doesn’t depend on constant lead generation, but instead thrives on deep, ongoing client relationships built over years.

From the very first phone call to the final installation, Allison shares exactly how her studio creates the expectation that clients will return by having a long-term plan for them to do so. 

You’ll walk away knowing how to:

• Set the vision early so every client understands this is the beginning of a relationship, not a one-off session
• Create continuing projects—albums, wall galleries, and holiday cards that grow over time
• Design “big years” and “continuation years” to keep clients engaged without overwhelming them
• Communicate like a true expert and lead your clients with confidence instead of following their cues
• Build systems to track milestones, plan ahead, and stay top-of-mind all year long

This isn’t about hustling harder or discounting to stay busy. It’s about building a long-term, profitable, joy-filled business—one that grows through legacy, loyalty, and relationships.

Let’s do it!

ATJ & The ReWork Crew

Episode Highlights:

• Expect the return. Your business follows your expectations. If you design for one-time sessions, that’s what you’ll get.
• Set the vision early and repeat it often. Every interaction is a chance to remind clients that this is the start of a long-term collaboration.
• Serve, don’t chase. Your best clients already love you. Stay in touch, anticipate their needs, and make their lives easier.
• Create continuing projects. Every wall portrait or album is a chapter, not a one-off.
• Be the expert. Great clients want someone to lead. Take responsibility for their family legacy like a trusted advisor.
• Don’t panic when they stray. Clients who experience true excellence will always come back when it matters.

Key Takeaways:

• The crucial mindset shift from “grateful they came once” to “expecting them to return”
• How to design every touchpoint for long-term relationships
• Simple ways to re-engage past clients using genuine service, not gimmicks
• How to use consultations and sales appointments to plant seeds for “next time”
• The concept of continuing projects—albums, galleries, and holiday cards as ongoing stories
• Structuring your business around “big years” and “continuation years”
• What to do when loyal clients “cheat” with another photographer—and how to handle it with grace
• Why the best clients crave leadership, not discounts
• How to become part of the rhythm of your clients’ lives

About Allison Tyler Jones: A portrait photographer of 20 years, creating unforgettable

wall art for loyal clients who return to her studio year after year. ATJ has built a sustainable business doing what she loves for clients she loves. She has also spent the last 16 years speaking, teaching and inspiring portrait photographers around the world to create their own businesses based on their unique strengths while creating value for their clients. As the host of the ReWork podcast she aspires to help other portrait photographers transform their businesses into sustainable, profitable and enjoyable enterprises..

From one portrait session to a lifetime legacy—how to build a business clients never outgrow.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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They are both service businesses, and both industries have business owners complaining that their markets are “saturated” with tons of competitors. Some practitioners are thriving and others….are not.

Sound familiar?

In this episode of The ReWork, Allison sits down with Cameron Bawden, a serial entrepreneur and co-host of The Premium Mindset Podcast, who has built, scaled, and sold multiple service-based companies, including Green Mango Pest Control, Coconut Cleaning, and Agave Auto Glass.

Cameron and his wife Alyssa recently commissioned ATJ to create their family portraits. During that process, ATJ & Cameron struck up a conversation about service businesses and the real struggles that entrepreneurs face. That led to this podcast episode. 

From one truck and a dream to a multi-million-dollar exit, Cameron shares his hard-won lessons on building a premium service brand, leading a team, and growing without burning out. This conversation is packed with mindset shifts and practical tools photographers can apply right now. Like what it takes to stand out in a saturated market, build a loyal client base, and scale without losing your mind or your magic.

You’ll learn:

• The “sacred rhythms” that fuel long-term growth
• How to stand out in a saturated market
• The formula for knowing exactly when to hire help
• The psychology behind referrals and premium pricing
• Why the “ready, fire, aim” mindset might be your next best move

It’s part business therapy, part systems masterclass, and full of ideas that will make you rethink how you serve your clients and structure your studio for growth.

Episode Highlights:

• Stick to Your Sacred Rhythms. Growth comes from consistency—don’t abandon the principles that made you stand out in the first place.
• Different Beats Bigger. Cameron turned pest control into a premium brand by obsessing over design, experience, and service quality.
• Know When to Hire. Use Cameron’s simple formula: if you’re spending more than 50% of your hourly value on a task, it’s time to delegate.
• Systemize the Magic. Document what works—scripts, workflows, brand standards—so your excellence can be replicated.
• Raise Prices Without Fear. A thoughtful price increase can improve profit and client quality; value-driven customers rarely flinch.
• Build a Team That Complements You. Visionaries need systems people; creatives need operators. Hire your opposite and multiply your impact.
• Ready, Fire, Aim. Don’t wait for perfect—act, adjust, and learn. Momentum beats hesitation every time.

Key Takeaways:

• Different is the point, don’t dilute your vision to blend in, double down on what makes you stand out.
• Codify success, once something works, document it and repeat it.
• Buy back your time, use the 50% rule to know when to delegate.
• Client referrals are gold, they outperform ads two-to-one when your client experience is exceptional.
• Premium brands don’t apologize, price for the value you provide and let go of those who don’t see it.

About Cameron Bawden: a dynamic entrepreneur and co-host of the podcast The Premium Mindset. He founded and scaled service-based companies including Green Mango Pest Control and Coconut Cleaning, transforming them into high-growth, premium-branded businesses. Through relentless focus on operational systems, culture design and customer experience, he built brands that disrupted traditional service industries. Today he mentors other business-owners on pricing, scaling, hiring and building lasting value through a premium mindset. 

An inspiring reminder that premium brands aren’t born, they’re built, one intentional decision at a time. Stop cutting corners. Start standing out.

Click here to listen!

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“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

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For Cameron Bawden’s Employee Roadmap/Pricing Playbook

and Customer Service Roadmap email support@hypepharm.com

The Premium Mindset Podcast

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Greg and Lesa Daniel know something about that. They built their long-term success around a single, unmistakable piece of artwork, their embellished mixed media wall portrait. It’s the product that their clients talk about, recognize instantly, and come back for again and again.

In this episode of the ReWork, Lesa and Greg break down how finding your flagship product can simplify your business, sharpen your marketing, and elevate your value in the minds of your potential clients. In addition, creating a flagship product creates clarity, confidence, and fewer options that sell themselves. In this conversation, we’ll spend time learning:

• How to identify and develop your own flagship product
• Why niching down frees your creativity instead of limiting it
• How to merchandise and sell a single hero product with ease
• And why being known for one exceptional product can unlock both creative freedom and higher profitability.

As creatives we are often attracted by “more” and “different” and “new.” This episode isn’t about adding more products to your menu; it’s about getting clear on what you want to be known for and building your brand around THAT thing. Can you sell other things? Sure. But getting clear on what you want to be known for might change your business forever (in a good way).

You’ll hear how Greg and Lesa found their flagship product, why simplifying actually unleashed their creativity, and how focusing on one hero offering can make marketing, sales, and client communication radically easier.

Episode Highlights:

• “Flagship Product Singular”. Greg and Lesa reveal how one recognizable product can anchor an entire business model.
• From Commodity to Designer. How their mixed-media wall portraits elevated them from “just another studio” to a highly sought-after brand.
• The Dream Exercise. Why finding your flagship starts with permission to dream big.
• Merchandising Matters. How their studio layout sells for them by showcasing one product in multiple variations.
• Control the Sale. Lesa explains how to keep sales efficient, elegant, and client-centered with minimal overwhelm.
• Signature = Status. Why flagship products build brand equity, trust, and desire.
• More Creativity, Not Less. How narrowing your product line gives you more room to play creatively within a structure.

Key Takeaways:

• A flagship product isn’t only about limiting what you offer; it’s about making it easy for clients to say “yes.”
• Fewer options lead to smoother sales, more consistent branding, and higher perceived value.
• When you’re known for one exceptional thing, you can charge exceptional prices.
• Merchandising and environment matter; people need to see, touch, and feel what they’re buying.
• Creating a recognizable product gives you freedom to design your life, not just your work.

About Greg and Lesa Daniel: celebrated fine art portrait photographers, educators, and studio owners based in Florida, best known for their signature embellished mixed media environmental portraits. Over decades, they’ve built a thriving studio and loyal collector base around a single, instantly recognizable heirloom wall piece. Greg holds Master of Photography and ASP Fellow titles and is a founding member of the International Society of Portrait Artists, while Lesa leads the client experience and sales strategy behind their success. Together, they’ve inspired photographers nationwide through workshops and mentoring to elevate their craft, simplify their offerings, and build sustainable, art-driven businesses.

One product. Endless possibilities. The power of your flagship starts here.

Click here to listen!

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“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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Nate Peterson says yes, but only if you're willing to evolve. In this inspiring, energizing, and at times vulnerable conversation, Allison and Nate discuss what it takes to not just survive but thrive as a high school senior photographer in a shifting economic landscape and cultural moment.

Nate brings a refreshingly honest take on how the business of senior photography has changed over the past two decades, from his early days of hockey team photos to his current hybrid model that combines high-volume sports with high-touch, luxury senior sessions. 

They talk about AI, athlete hype videos, LED studio walls, lifestyle creep, and the mindset shifts required to stay profitable in a rapidly changing world.

If you're wondering where the senior portrait market is headed (and whether you want to follow), this episode will challenge your assumptions, validate your experience, and re-ignite your creative spark.

Episode Highlights:

• The Grand Experience. How Nate crafts immersive senior sessions that span hours, locations, and stories, designed to last for generations.
• Volume + Luxury = Sustainability. Why a hybrid model might be the key to surviving market shifts.
• LED Walls & AI Backdrops. Nate’s tech-forward approach to creating wow-factor imagery that Gen Z (and their parents) can’t DIY.
• The Middle is Gone. What the disappearance of the mid-tier client means for your business model.
• Experience ≠ Product. How to create a stellar experience without forgetting about the main goal = selling finished products.
• Lifestyle Creep & Scaling Back. A refreshingly honest convo about redefining success and doing less on purpose.

Key Takeaways:

• The value of your work is not just in the experience, it’s in the finished product you deliver.
• Client education isn’t optional, it’s your secret weapon in a world that thinks digital = done.
• Senior photography isn't dead, but it is evolving—rapidly. Innovate or be left behind.
• High-touch service requires high-end pricing. Don’t sell luxury at volume prices—separate the two niches and reap the rewards.
• Downtime isn’t the enemy, it’s an opportunity to reevaluate, reimagine, and ReWork your business.

About Nate Peterson: Owner of NP Design & Photography, a full-time portrait and volume studio based in New Richmond, Wisconsin, serving the Twin Cities area. With over 20 years in the industry, Nate is a Master Photographer and CPP who has earned titles like Wisconsin Senior Photographer of the Year and Twin Cities Senior Photographer of the Year. He specializes in high school senior portraits, volume sports photography, and commercial branding, blending cutting-edge tech like LED walls and AI backdrops with deeply personal client experiences. Known for his immersive “Grand Experience” sessions and commitment to in-person sales, Nate is passionate about delivering meaningful, finished artwork that tells a story and stands the test of time.

More than hype videos and Instagram reels, here’s how to future-proof your studio.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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In this episode, Allison sits down with ProStudio Software owner and former portrait photographer, Ron Nichols to break down how to stop winging it and start leading your clients through a clear, confident buying experience.

This isn’t about software; it’s about owning the sales process, guiding your clients visually and emotionally, and building trust that leads to the best results for your clients and a sustainable business for you.

You’ll learn how to:

• Collapse indecision by showing artwork to scale, on your client’s walls
• Use real-time pricing to close confidently (and eliminate the awkward math)
• Pre-sell before you even pick up your camera, with mockups that wow
• Keep Dad on board (and emotionally invested) in the buying process
• Shift from “order taker” to trusted advisor, and watch your average sale soar

This conversation will help you lead with intention, sell without pressure, and turn your view & order sessions into the most profitable hour of your week.

Ready to trade, “I need to go home and measure,”  for, “This is amazing, here’s my card?”

Then listen up and let’s do this!

Episode Highlights:

• Stop Wingin’ It  Lead the sale, don’t just hope they’ll buy.
• Visuals That Close Show artwork to scale and eliminate indecision.
• Sales System, Not Just Software Use ProSelect to guide the sale, not just display images.
• Mock It Up Before You Shoot Pre-sell with wall mockups before you even pick up the camera.
• Instant Pricing Confidence Real-time pricing removes confusion and speeds up the sale.
• Handling “The Dad Factor”  Learn how to engage him without the drama.
• Why It’s Not About Being “Salesy” Confidence and transparency, not sales tricks, close the deal.

Key Takeaways:

• Visualization closes the sale. Showing artwork to scale, especially in your client’s actual home, allows your client to see what they’re actually getting and puts their mind at ease.
• Sales success is about clarity, not pressure. Clients want guidance. They crave your confidence, NOT your discounts.
• Design the sale before you ever shoot. Mockups at the consultation set the tone for investment and eliminate surprises later.
• Don’t compete on price, compete on experience. The most profitable studios focus on installed wall art, expert service, and powerful emotional connection.
• You don’t need to be a “salesperson.” You just need a process.

About Ron Nichols: a veteran portrait photographer, educator, and the CEO of Pro Studio Software, the company behind ProSelect, the industry’s leading sales presentation tool for photographers. A past president of PPA and a member of XXV, Ron has spent decades helping photographers elevate their craft and their businesses. Through software innovation, global teaching, and leadership in the photographic community, he’s become a trusted voice in the art of in-person sales.

Lead the Sale, Don’t Chase It. Turn “We’ll think about it” into “Where do we sign?”

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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They unpack the difference between a temporary slowdown and a true slump, and what to do about it either way. From the daily practices that build consistent business, to the simple systems they use to track leads and follow up (even when life gets busy), this episode is packed with ideas you can implement immediately to bring in your next booking. 

• The fastest, most overlooked way to create new bookings
• How to audit your current leads and reconnect with potential clients
• What systems (from Trello boards to Google Calendar reminders) actually work
• How to make client communication part of your daily workflow, not just when things feel slow

We’re talking about defining what “busy” really means, how to turn one great client into dozens more, why your database is pure gold, and the often-forgotten power of simply reaching out. If you’ve ever asked, “I NEED more clients, how do I get them?”, this one’s for you.

Episode Highlights:

• Feeling slow? You’re not alone. How even seasoned studios hit weird, quiet seasons, and what to do next.
• Busy is relative. Before panicking, define what “busy” actually means for your studio.
• Look to your list. Your next clients may already be in your database, you just need to reconnect.
• Track it or lose it. Whether it’s Trello, Google Calendar, or sticky notes, systems matter.
• Match their energy. Effective client communication occurs when you mirror their pace and preferences.
• Leads now, bookings later. Today’s text or call can turn into next year’s booking.
• Relationships are everything. This is the work, follow-up, consistency, and client care that pays off.

Key Takeaways:

• The fastest way to make the phone ring? You call them.
• Slumps feel personal, but they’re often just anecdotal. Data doesn’t lie so track your numbers.
• Identify your ideal clients and forensically analyze how they found you.
• Client relationships are everything. Treat them like the triple-platinum asset they are.
• Promotions are the last resort, NOT the first step.
• Track referrals, follow up, and send the thank-you note. Always.
• The slow season is never solved with desperation; it’s solved with consistency and confidence.

About Jeff Dachowski: an award-winning portrait photographer, PPA educator, and co-owner of a successful boutique studio in New Hampshire with his wife Carol. Known for his high-touch service and beautiful wall portraits, Jeff is a past president of the Professional Photographers of America and a master of relationship-based marketing. He leads international portrait trips and has helped thousands of photographers grow their businesses with practical, heartfelt strategies rooted in connection and intention.

When the phone’s not ringing, it’s time to stop waiting—and start reaching out.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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RingCentral

Quo (formerly OpenPhone)

Chartrand Bargh study- The Chameleon Effect

Unreasonable Hospitality by Will Guidara

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Doing it while raising kids, juggling marriage, building a business from scratch, and managing your own growth? 

That’s working like a mother. 

In this vulnerable, wisdom-packed conversation, Allison sits down with Iowa-based portrait artist and boy-mom powerhouse Anjana Olson, who has built a thriving fine art studio while staying fiercely true to her values, her family, and her creative voice.

They dive into what it means to work like a mother from 

• Setting boundaries and pricing for profit
• Evolving your business alongside your life
• Creating a studio experience that brings you joy 

And delivers real value to your clients. This isn’t about hustle. It’s about alignment, artistry, and making your business work for your life, not the other way around.

If you're a parent, a creative, or just someone looking to build a business rooted in purpose and profitability, this episode will inspire you to own your worth and redefine success on your terms.

Episode Highlights:

• Make Your Business Work For You. Design your business around your life, not the other way around, stop sacrificing your family or sanity to "keep up."
• Price Based on What You Value. Anjana shares how having children helped her reassess her time and raise her prices with confidence.
• Say No, So You Can Say Yes. Niche down and show only what you want to sell, this attracts the right clients and cuts painful “no’s” way down.
• Own the Silence in the Sale. When a client says, “That’s expensive,” Anjana shares why silence (not discounting!) is your strongest move.
• You're Not Just a Photographer. You’re an expert in wall space, styling, design, and service, own that value and sell with confidence.

Key Takeaways:

• Price for your life. Base your pricing on the time, energy, and lifestyle you want—not just industry norms.
• Fewer sessions, higher profits. You don’t need to shoot more—just charge appropriately for what you do.
• Confidence comes from clarity. Know what you value and build your pricing and offerings around it.
• Your work is worth it. When clients say, “That’s expensive,” let them sit with it—no discounts, no apologies.
• Joy is the goal. Build a business that supports your life, not one that steals from it.

About Anjana Olson: a fine art portrait artist and founder of Anj Portrait Studio in Iowa, and mom of three boys. She is known for her soulful, narrative-driven images and full-service boutique experience. With a background in charcoal illustration and a deep love for storytelling, she creates heirloom artwork that celebrates the beauty of family and the art of being seen. A mother of three and a master at balancing business and life, Anjana brings heart, intentionality, and artistry to every session. Her work is about more than just portraits, it’s about honoring legacy, valuing time, and creating art that truly matters.

What if the secret to a thriving portrait business isn’t doing more—but doing it your way? Tune in to hear how Anjana Olson built a life-giving, profitable studio by working like a mother and pricing like a pro.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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Oversubscribed by Daniel Priestley

Sell or Be Sold by Grant Cardone

The War of Art by Steven Pressfield

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In today’s episode of The ReWork, I’m joined by one of my all-time favorite humans, photographer, educator, and master storyteller Tim Walden, to explore what might be the most overlooked, underused marketing tool in your business: your client. Tim shares how your client’s own words, own story, and own emotion can do the heavy lifting when it comes to selling your highest-value work.

If you’ve ever felt sales-y, awkward, or like you’re pushing too hard in the sales room, this conversation will flip that script entirely. Tim walks us through exactly how he:

• Crafts an intentional experience from the very first conversation
• Learns what matters most to his clients
• Uses that story to guide everything that follows

From how he shoots the session to how he presents the final artwork. He doesn’t wait until the sales appointment to start selling; he starts at “hello.” 

And the result?

Clients who have to have the work because it’s no longer just a photograph, it’s their story, told beautifully, yes, but also in their words, a collaboration.

We also dive into the power of technical excellence (that your clients shouldn’t even see), how to use emotional language that resonates, and why starting your sales appointment at the end is one of the smartest things you can do. 

Whether you're just beginning to sell your work or you're deep in the world of high-end portraiture, this episode will inspire you to rethink your entire approach, and maybe even raise your prices while you're at it. 

This isn’t about manipulation. 

It’s about meaning. 

And when your clients feel seen, the sale truly takes care of itself.

Episode Highlights:

• Your Client Is the Sales Team You Didn't Know You Had Turn your clients into raving fans by deeply connecting with their stories—and letting them do the selling.
• Design Appointments Are the New Sales Consult The sales process starts before the first photo is taken—Tim shares how design appointments uncover the soul of the session.
• Emotion Over Perfection—Every Time When emotion is present, imperfection is invisible. Capture the moment, adjust if you can, but don’t lose the magic.
• The Photograph Is Just the Vessel Tim challenges photographers to make their technical skill invisible so the client’s story can shine through.
• Don't Start Selling at the Beginning—Start at the End Show your client the finished result first. Lead with vision, then let them lead the conversation from there.
• Procrastination Is the Real Enemy Most clients aren’t objecting to price—they’re just putting it off. Tim offers scripts and strategies to fight delay with truth and intention.
• If It’s Not Investment-Worthy, Why Are You Selling It? Tim breaks down what makes portraiture timeless, worthy of being displayed, and impossible to replicate.

Key Takeaways:

• Your client’s story is the script. Learn it. Tell it. Sell it.
• Sales is about reflection, not persuasion. Show clients what they already told you they wanted.
• Emotionally driven work is more valuable than perfectly lit work.
• Simplify your offerings to remove barriers to buying.
• Procrastination is your biggest competition—not price.

About Tim Walden: a legendary portrait photographer based in Lexington, Kentucky. With decades of experience, Tim—alongside his wife, Beverly—has built an iconic brand around emotional, black-and-white relationship portraiture that transcends trends. Known for his heart-led teaching and powerful storytelling, Tim is also a beloved industry educator, speaker, and mentor to countless photographers worldwide. His work prioritizes emotion, story, and intentionality—turning portraits into treasured heirlooms.

Unpack how to shift the spotlight from your gear and techniques to what really sells portrait photography—emotion, intention, and the story your client sees in every image.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:

Download a Transcript

FREE -Ultimate Client Consultation Form

FREE -Frequently Asked Difficult Questions (FADQ’s)

FREE -Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

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Allison Tyler Jones

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Tim Walden

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In this candid conversation, ATJ sits down with veteran portrait photographer and industry educator Elizabeth Homan of Artistic Images to talk about what it was really like to finally start selling her own work after 28 years in business.

Elizabeth shares the very real fears that held her back from selling, including getting her feelings hurt when clients didn’t love her favorite images, and how she overcame them, found her voice, and ultimately doubled her sales by stepping into the sales room.

Together, Allison and Elizabeth delve into:

• What held Elizabeth back from selling her work for nearly three decades
• How she overcame her fears and found her rhythm with in-person sales
• Why clients want to hear the artist’s opinion, and how that changed everything
• How Elizabeth’s overshooting habit helped her create a thriving album business
• The power of ProSelect's “Send My Room” feature and why neither photographer sells without it
• What happens when you stop selling and start guiding
• Why there’s no one-size-fits-all approach to successful sales
• Tips for building confidence and finding your unique sales style

Whether you’re terrified to sell your own work or just looking to improve your in-person sales process, this conversation will inspire you to embrace your strengths and show up fully for your clients.

Episode Highlights:

• She sold her own work and doubled her sales. After decades of outsourcing sales, Elizabeth Homan stepped in and found out she was her studio's best salesperson.
• From fear to confidence behind the sales desk. Elizabeth shares how she overcame fears of rejection, attachment to her work, and tech overwhelm to become a sales powerhouse.
• Guiding vs. Selling: The game-changing mindset shift. By reframing sales as helping clients make the right decisions, Elizabeth transformed the way she communicates–and closes.
• You Can Sell Without Being Salesy. When you're the artist and the guide, clients trust your vision. Sales become a creative collaboration, not a pushy pitch.

Key Takeaways:

• Learn how stepping into your own sales can double your revenue, even if you’ve never done it before.
• Discover the mindset shift that makes selling your work feel natural instead of nerve-wracking.
• Find out how Room Views can turn client uncertainty into confident wall art purchases.
• Unlock a simple framework for guiding clients to decisions without feeling “salesy.”

About Elizabeth Homan: an award-winning portrait photographer and educator based in San Antonio, Texas, and the owner of Artistic Images. With over 33 years in business, she holds all three top credentials from PPA, Master Photographer, Photographic Craftsman, and Certified Professional Photographer, and has taught at prestigious programs like Texas School. Known for her luxury studio experience and powerhouse sales approach, Elizabeth has become a trusted mentor to photographers nationwide.

If you've ever felt scared to sell your own work, this episode will show you how facing that fear could be the best (and most profitable) move you ever make.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

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Go For No! By Richard Fenton & Andrea Waltz

ProSelect Software

FREE -Ultimate Client Consultation Form

FREE -Frequently Asked Difficult Questions (FADQ’s)

FREE -Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

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Allison Tyler Jones

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Elizabeth Homan - Artistic Images

Website 1 | Website 2 | Instagram 

This is the most exhausting and unsustainable way to run a business.

BUT it doesn’t have to be this way. 

Client retention isn't just a nice-to-have—it's the literal foundation of any successful business. 

Mary Fisk-Taylor of Hayes & Fiske Photography in Richmond, Virginia, has spent the last thirty years spoiling a clientele of loyal, repeat clients, and she’s joining us to share her secrets for how she turns one-time sessions into lifelong clients. 

ATJ and Mary delve into how to set expectations, strategically plan future sessions, and cultivate authentic client relationships that extend beyond mere client satisfaction, fostering genuine brand loyalty over a lifetime.

This is your sign that it’s time for you to trade constant hustle for intentional, joyful relationships with clients who come back again and again—because they wouldn’t dream of celebrating their family milestones without YOU!

Here's a snapshot of what's covered:

• Beyond talent: What truly brings clients back year after year
• How to confidently plant seeds for future sessions without feeling salesy
• Simple systems (even if you're not techy!) for tracking and encouraging repeat bookings
• The art of setting boundaries and confidently "firing" bad-fit clients (without drama!)
• How to naturally encourage powerful referrals
• 
  

Whether you're just starting or celebrating your 30th year in business like Mary, this episode is packed with tips for client retention that you can start implementing today.

Episode Highlights:

• Client Retention Is More Than Satisfaction. It's about building lasting relationships, not just delivering a good experience.
• Start With the Expectation They’ll Return. Retention starts with the assumption that this isn’t a one-time deal.
• Your Clients Want a Guide, Not Just a Photographer. Anticipate what’s next and lead your clients through it.
• Every Session Should Plant Seeds for the Next. Whether it's a newborn, a five-year-old about to lose their teeth, or a senior portrait, always be talking about what’s next. This isn’t overselling, this is, literally, DOING OUR JOB. We are in charge of documenting the milestones and memories for our clients.
• A Simple Google Calendar Can Be a Goldmine. You don’t need fancy systems, just a plan. Track milestones, stay in touch, and reach out before they think to call you.
• Refinement Over Mining. The best clients are the ones who already love you. Stop chasing the new and start spoiling and deepening your relationship with the loyal ones.

Key Takeaways:

• Why client retention is pure gold and the key to a sustainable photography business
• Setting the stage for lifelong clients—even if you’re brand new
• Proven strategies to win back clients who haven’t booked in years
• How to keep families returning during the "awkward ages"
• Why investing in current clients beats chasing new ones every time

Mary Fisk-Taylor: is a powerhouse portrait photographer, educator, and co-owner of Hayes & Fisk Photography in Richmond, Virginia. With over 30 years in business, she’s built a multi-million-dollar studio known for deeply loyal clients, generational relationships, and consistent sales of high-end artwork. As a past president of both PPA and WPPI, Mary is a nationally recognized leader in the industry and a sought-after speaker on client experience, profitability, and legacy branding. She also co-hosts the podcast, Get Your Shoot Together with Kira Derryberry.

If you’re tired of constantly chasing new clients, Mary’s proven strategies for client retention will show you how to build a portrait business that lasts and grows.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

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Download a Transcript

Exactly What To Say by Phil M. Jones

Atomic Habits by James Clear

3XM Folio Boxes

Monday.com

Get Your Shoot Together Podcast with Mary Fisk-Taylor and Kira Derryberry

FREE -Ultimate Client Consultation Form

FREE -Frequently Asked Difficult Questions (FADQ’s)

FREE -Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Mary Fisk-Taylor - Hayes & Fisk Photography

Website1 | Website2 | Website3 | Instagram 

In this episode of The ReWork, I’m joined by educator and photographer Cris Duncan of CJ Duncan Photography for a candid conversation about what it takes to stay in love with your photography business for the long haul.

Cris has been in business for over 20 years and has recently taken over as director of the famed Texas School. This annual photography education event attracts photographers from all over the world at every stage of their business.

Cris and I discuss how the definition of success shifts over time—in his case, moving from volume and hustle to values and vision. Cris opens up about hitting burnout after years of saying “yes” to everything, and how he learned to reconnect with what he loves to shoot. 

We talk about hard choices that come with being in business for a long time: how to pivot without losing momentum, how to stay creative without burning out, and how to build a business that supports the life you want (instead of the other way around).

If you've been in business for a while—or even just long enough to feel like you need a creative shift—this episode is your permission slip to reset, reimagine, and reignite your passion for your work.

Episode Highlights:

• From Fetal Position to Fired Up. Cris shares the rollercoaster of studio life—one day soaring, the next in tears.
• Do the Work, Even When It’s Hard.  Longevity comes from showing up, staying connected, and doing the grind.
• Execution Beats Ideas Every Time. Success isn’t about ideas, it’s about who takes action and iterates.
• The Goldman Sachs Reset. A 12-week program reignited Cris’s passion and gave him fresh tools.
• Prints Outlast Phones. Hard drives fail, printed portraits live on as family treasures.

Key Takeaways:

• Reframing success: From high volume to high value
• Recognizing burnout before it takes over
• Learning to say “no” without guilt
• Making peace with doing different—not necessarily more
• Staying curious as the key to creative longevity
• Building a business that evolves with you

About Cris Duncan: a high-end portrait photographer from Lubbock, Texas, where he and his wife Dee run a successful studio specializing in families and high school seniors. With over 21 years in business, he has become a respected leader in the industry, recently taking on the role of Director of the Texas School of Professional Photography after serving as a student, volunteer, and instructor. Beyond his photography career, Cris is a Goldman Sachs 10,000 Small Businesses Program graduate, bringing fresh business insight and a passion for helping photographers grow through education and community

Tune in to hear Cris Duncan share the real secrets to staying relevant, profitable, and passionate in photography after two decades and why his lessons matter for your business right now.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:

Download a Transcript

Anything You Want by Derek Sivers

Texas School of Professional Photography

FREE -Ultimate Client Consultation Form

FREE -Frequently Asked Difficult Questions (FADQ’s)

FREE -Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Cris Duncan - CjDuncan Photography

& Texas School of Professional Photography

Website 1 | Website 2 | Instagram 1 | Instagram 2 

That’s exactly what longtime photographer and educator Jen Hillenga did. After decades in the portrait industry and years spent building an iconic portrait studio, Jen moved to Brooklyn, worked in the corporate world for a few years, then, during a pandemic, decided to launch an entirely new venture as a pet photographer. 

As. One. Does. 

Even if you never move to another town, if you want to build a thriving business, you must reinvent yourself on the regular, and no one has done it better than Jen. 

In this episode of The ReWork, Jen joins ATJ to talk about:

• What it’s like to go from being at the top of your game… to ground zero.
• How starting over can sharpen your skills and remind you why you love photography.
• The practical steps she took to build her brand in a new town.
• Why reinvention isn’t failure—it's freedom.

This conversation is filled with wisdom, encouragement, and practical strategies for photographers at every level.

Episode Highlights:

• Reinvent Your Business at Any Stage – Discover how Jen went from a thriving portrait studio to a completely new niche as a NYC dog photographer—and why it’s never too late to pivot.
• Avoid the Scaling Trap – Learn why “bigger” doesn’t always mean “better” (or more profitable) and how scaling can actually steal your joy.
• Start With Your Mission, Not the Money – Hear how defining a clear “why” created a brand and business that naturally attracted the right clients.
• Measure Success Beyond the Sale – Find out why sessions that build your portfolio, connections, or visibility can be just as valuable as the ones that bring in cash.
• Shift From Scarcity to Abundance – Get inspired to rethink your money mindset so you can serve clients with less stress and more gratitude.
• Build Community, Build Clients – See how tapping into the rescue dog community gave Jen a loyal, engaged client base (and how you can do the same in your niche).
• Forget the Rules, Follow Alignment – Walk away with the freedom to design your business on your own terms, and the confidence that your people will find you.

Key Takeaways:

• Why scaling might actually cost you more than it gives you.
• Discover how a clear mission can make branding and marketing effortless.
• See why every session matters, even if it’s not a big sale.
• Understand how shifting to an abundance mindset transforms your business.
• Walk away knowing you don’t have to follow the industry “rules” to succeed.

About Jen Hillenga: Longtime photographer and creative entrepreneur based in Brooklyn, New York. After running a successful portrait studio in Minneapolis and serving as Creative Director for Adorama, she reinvented her career to focus exclusively on pet photography through her brand The Ways of the Dog. Her work blends fine art, empathy, and storytelling, earning her recognition not just for beautiful imagery but for building a thriving, mission-driven business from the ground up.

It’s never too late to reinvent your business—and that true success comes from aligning your work with your passion and purpose.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:

Download a Transcript

Additional links mentioned in episode

FREE -Ultimate Client Consultation Form

FREE -Frequently Asked Difficult Questions (FADQ’s)

FREE -Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Jen Hillenga - The Ways of the Dog Fine Art Portraits

Website | Instagram 

Hint: it starts by reducing choices.

You’ll learn how to design and present albums in a way that eliminates client decision fatigue, reduces your design time, and increases your average sale, all while elevating your brand. 

If you've ever thought, "Albums sound great, but I don't know where to start," this is the episode you've been waiting for.

Episode Highlights:

• Why fewer choices = more sales: How simplifying your album offerings leads to more confident clients and faster decisions
• Start with one: The exact formula for choosing one album size, one cover style, and one layout format to get started
• Design first, edit later: Why you should create and show a finished album before asking clients to make photo selections
• Set boundaries on edits: How to implement a quick approval process that protects your time and prevents project creep
• Vendor matters: What to look for in an album company, from print quality and turnaround time to white-glove service
• Editorial-style storytelling: Tips for creating simple, timeless designs that let the images do the talking
• Presentation is everything: The psychology behind how and when to show the album, and why it makes or breaks the sale

Key Takeaways:

• Photographers must show albums if they want to sell them, clients can’t value what they never see.
• Price isn’t the real barrier; clients invest when they understand the emotional and legacy value of albums.
• Simplifying options (limiting sizes, covers, and designs) makes the sales process easier and helps photographers avoid overwhelm.
• Photographers should design and present albums themselves rather than waiting for clients to choose images, which prevents decision fatigue and speeds up sales

About Priscilla Klingler: The Director of Vision Art Albums, where she helps photographers turn their work into timeless, heirloom-quality books. Known for her deep industry knowledge and hands-on guidance, she teaches photographers how to simplify their options, sell with confidence, and showcase albums as essential legacy pieces. Under her leadership, Vision Art has become a go-to partner for pros who want their clients to value printed art as much as digital files.

Have you simplified your album offerings or are you still stuck in option overload? We want to hear about it. Tag us on Instagram @do.the.rework and tell us what your next step is after listening.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:

Download a Transcript

Visionart

SmartAlbums

Fundy Designer

FREE -Ultimate Client Consultation Form

FREE -Frequently Asked Difficult Questions (FADQ’s)

FREE -Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Priscilla Klingler - Vision Art

Website | Instagram 

Photographer and educator John Gress joins us for a jam-packed conversation about the art of learning, the science of lighting, and the power of creative play.

John started in photojournalism but shifted into commercial and fashion work when the industry changed. Along the way, he developed a structured, repeatable system for building creative test shoots that became the backbone of his education platform—and leveled up his client work.

In this episode, we dive into how John reverse-engineers lighting setups from reference images, plans multi-look shoots with maximum efficiency, and uses creative constraints to avoid test shoot chaos. You'll also hear how he lit a 21-light, 40-player football shoot in a single day—and how you can bring that level of precision to your process.

If you’re feeling bored creatively and want to push yourself more, John’s blend of technical know-how and approachable insight will get you fired up to shoot again.

Episode Highlights:

• Structured Creative Practice Fuels Growth - John Gress emphasized using mood boards with 9–12 related images to focus creative test shoots. This keeps sessions intentional, avoids scattered experimentation, and allows for skill-building that directly benefits client work.
• Experiment During Play, Not Paid Work - He stressed separating creative “play dates” from client sessions—experimenting when not under pressure, then bringing proven setups into commercial shoots for reliability and efficiency.
• Workflow & Pre-Production Are Critical - Whether shooting a single model or 40 football players with 21 lights, planning the order of setups, gear changes, and lighting adjustments maximizes efficiency, minimizes downtime, and ensures consistent results.
• Growth is Cyclical—Plateaus Are Normal - Skills often spike early, then plateau. The key to continued growth is seeking new challenges, practicing regularly, and not waiting for the “perfect” idea or subject—just start and refine as you go.

Key Takeaways:

• How mood boards, model tests, and limited variables drive creative growth
• Why recreating reference images isn’t cheating—it’s learning
• How to avoid the trap of overcomplicating your test shoots
• Why no one can actually copy your style—even if they try

About John Gress: Chicago-based commercial and portrait photographer, educator, and former photojournalist whose career spans from covering breaking news to creating striking, high-concept lighting setups for models, athletes, and executives. Known for his masterful, intentional use of complex lighting and his ability to teach it in a clear, approachable way, John has built a thriving education platform, spoken at national conferences, and produced work for high-profile clients.

Discover how intentional play, smart planning, and expert lighting can take your photography from good to unforgettable!

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:

• Download a Transcript
• Milanote Moodboard Software www.milanote.com
• Ultimate Client Consultation Form
• Frequently Asked Difficult Questions (FADQ’s)
• Sales Sabotage Evaluation Tool
• Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

John Gress

Website | Instagram 

In this illuminating episode, ATJ sits down with visionary photographer and AI expert Kira Derryberry to explore precisely how ChatGPT can transform your photography business. 

Discover how to clone your brain, automate daily tasks, visualize creative concepts effortlessly, and gain powerful insights into your business—all by harnessing the practical, innovative capabilities of AI.

Don’t be left behind, AI is here and we all need to get on board. Kira will give us a place to begin.

Episode Highlights:

• From Fear to Efficiency - Understand why integrating AI into your business is crucial, much like the transition from film to digital photography.
• ChatGPT as a Creative Partner - Discover practical ways Kira uses AI for client styling, mood boards, and concept visualizations, enhancing creative sessions.
• Business Insights at Your Fingertips - Learn how Kira leverages AI to analyze business performance, strategically plan growth, and even recover from setbacks.
• Your Personal Digital Assistant - Kira shares how ChatGPT helps handle challenging client communications, invoice follow-ups, and day-to-day business management tasks.
• Effective AI Prompting Techniques - Master the art of precise ChatGPT prompts to maximize its potential, streamline workflows, and save valuable time.
• Navigating AI Responsibly - Essential cautions and ethical considerations when using AI, including data security and maintaining your personal judgment.

Key Takeaways:

• Learn to use AI effectively as your assistant, not your replacement.
• Discover how to ask better questions to unlock ChatGPT’s full potential.
• Gain practical examples of incorporating AI into both creative and administrative business aspects.

About Kira Derryberry: Kira Derryberry, former president of Professional Photographers of America, combines her tech-savvy background with photography expertise, pioneering creative applications of AI in business. Her dynamic approach helps photographers tackle overwhelm, elevate productivity, and unlock creativity through practical AI strategies.

Tune in to revolutionize your workflow and creativity with AI!

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Boss Level AI: Join Kira’s practical workshops

Imaging USA Pre-Con with Kira Derryberry

Get Your Shoot Together Podcast hosted by Kira Derryberry and Mary Fisk-Taylor

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Kira Derryberry

Website | Instagram | PPA

It’s not.

In this episode, I’m chatting with my nephew, Ross DeCesare—who’s just completed the arduous and eye-opening task of hiring an interior photographer for DeCesare Design Group (my sister’s interior design firm). 

The photographers that Ross considered for the job were all creative, talented photographers with stellar portfolios of work. 

But that is where the similarities ended.

Ross breaks down exactly what made certain photographers stand out—and how others eliminated themselves from consideration and NONE of it had to do with the QUALITY OF THEIR WORK. 

Although this discussion centers around interior photography, the applications apply to ALL photographers. 

If you make your living with a camera, this episode is an inside look at how potential clients may view your business, your communication, and your professionalism.

And let’s just say… it’s not always pretty.

• What clients actually need from a photographer, and why it’s more than just “pretty pictures.” Think editorial features, social media content, scouting shots, and a polished portfolio.
• 
  
• The “Nice But High-Maintenance” Photographer: Why low prices aren’t always appealing and how being too flexible—or oversharing—can backfire.
• 
  
• The “Talk to My Agent” Experience: When high-end becomes high-barrier. A look at how poor transparency (even with good intentions) can kill trust and lose the job.
• 
  
• The Photographer Who Got the Job: Clear, fast, prepared, and aligned. Why transparency, confidence, and clarity beat charisma and cost every time.
• 
  
• Why a solid process inspires client confidence and attracts great clients and why red flags in communication can repel the very clients you’re trying to book.
• 
  

This conversation is like sitting behind the scenes in a client’s brain—and it’s equal parts cringey and enlightening. 

If you’ve ever wondered why a potential client ghosted you, why a “perfect” consultation didn’t convert into a real job, or why price wasn’t the actual problem… this one’s for you.

Learn what to do (and definitely what NOT to do) to stand out as a professional and make it easy for a potential client to say YES.

In this episode, you’ll learn:

• What top-tier clients actually look for when hiring a photographer (hint: it’s not just talent).
• The red flags that turn dream prospects into cancellations—and how to avoid them.
• Why having a clear, client-centered process is more valuable than being the cheapest.
• How transparency, professionalism, and confidence in your pricing and what that price covers can build long-term trust (and bookings).

Timestamps:

[2:55] Meet Ross DeCesare—Allison’s nephew and newest member of the DeCesare Design Group—returning after two years in Santiago, Chile.

[4:28] Why designers photograph their work: documenting legacy projects, creating social media content, and preparing for potential magazine submissions.

[6:14] How the landscape has shifted: from magazines flying in their own photographers to design firms shouldering the cost (and the content creation).

[8:32] The value of clear image usage rights and why today’s firms need more than just ten good shots.

[10:05] The “Nice But High-Maintenance” Photographer: Low pricing doesn’t make up for hard-to-schedule behavior and poor boundaries.

[12:40] TMI alert: Why overexplaining your pricing or travel costs can make clients uncomfortable (and why proactive communication wins).

[15:50] Misalignment in process: Saying “I’ll work however you want” but then reverting to your own preferences creates confusion and frustration.

[19:20] Be clear: Clients like Ross want photographers who align with their process—not someone who improvises on shoot day.

[22:05] Red flags: Wanting to be “besties” with the principal designer rather than collaborating professionally with the full team.

[24:48] Why being upfront about your workflow and limits is better than being overly flexible (and then dropping the ball).

[26:32] The “Talk to My Agent” Experience: Impressive on the surface, but high-touch turned into high-friction.

[28:18] A-list rep, impressive bid packet, and polished communication—but still lacked transparency about back-end magazine deals.

[30:24] How misaligned expectations (especially around guaranteed publication) can sink trust—even with a premium brand.

[33:06] Lesson: Fancy packaging can’t cover unclear usage rights or hidden policies.

[34:44] The photographer who got the job: Fast responses, clear process, and full alignment with how DeCesare Design Group works.

[36:10] Proactive professionalism: Offering lighting solutions, respecting the timeline, and anticipating questions before they’re asked.

[37:30] Clarity ≠ rigidity: This photographer presented how he typically works and left room to adjust for client needs.

[38:56] Why saying “My clients have found this helpful…” positions your process as client-centered rather than self-serving.

[41:02] The hidden client fear: If you’re too cheap, they wonder what’s wrong with you.

[42:38] Value your work: How confidence, preparation, and pricing all signal quality to clients.

[44:50] Ross’s biggest takeaway: Clients want photographers who know their worth and show up like pros—confident, not needy.

[47:20] You can’t attract top-tier clients with bargain-bin behavior. Alignment, process, and professionalism are the keys.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Ross Tyler DeCesare

Website | Instagram 

You are NOT alone. It’s actually one of the most common struggles I hear from photographers.

That’s why I’ve invited Venus Michael to the show. Venus is a bookkeeper who specializes in helping photographers stop the financial bleeding and finally take control of their money.

In this episode, Venus and I dive into the real reasons you might feel broke, even when you’re fully booked—like wasting money on random props or pulling prices out of thin air based on what “everybody else” is charging.

But here’s the good news—Venus makes understanding your money easy (and not boring, I promise). She breaks down:

• How to actually know what’s profit and what’s not
• Why lumping all your money in one account is killing your cash flow
• And how opening just one extra account can change everything.

We also dig into her favorite system—Profit First—a simple method that helps you divide every dollar into separate accounts for expenses, your pay, profit, and taxes.

No more tax season panic. No more wondering where all the money went.

Venus even shares how changing the way you see your money—like adjusting your camera lens—can help you make smarter decisions that support both your creativity and your bank account.

If you’re ready to stop the cycle of making money and watching it disappear, you do not want to miss this episode.

In this episode, you’ll learn:

• Why photographers tend to overspend on unnecessary stuff and undercharge for their work
• How the Profit First method helps you manage your money without complicated spreadsheets
• Why tracking expense percentages and working with a creative-friendly accountant is a must
• How to get started today by opening one simple account to start keeping more of what you earn

Timestamps:

[3:00] Hear how Venus discovered her niche in bookkeeping for photographers in 2017 and wrote a book.

[6:48] Portrait photographers often waste money on props and copy others' pricing without considering income goals.

[9:07] Venus helps photographers with distinguishing necessary expenses from wants.

[11:59] Using separate bank accounts for expenses simplifies financial management and prevents overspending.

[14:42] ATJ reflects on how adopting the Profit First method prevented unexpected tax bills after profitable holiday seasons.

[15:59] Financial preparedness changes tax bills from stressors to routine occurrences

[18:07] Venus points out how, although skeptical at first, many CPAs use multiple accounts after seeing clients succeed financially.

[20:58] Venus discusses viewing business finances as three roles—business, worker, and owner.

[24:15] Hear how a client used Profit First to fund a passion project while still sustaining her photography business.

[26:12] Shifting perspectives, like changing camera lenses, helps make better business decisions.

[28:38] Hear how reducing expense percentages over time improves financial health.

[31:53] Having a financial cushion for taxes reduces stress and allows surplus to become profit.

[32:55] To accurately assess finances, Venus advises blocking time, calculating expenses, and avoiding working blindly.

[34:34] Knowing the costs of goods helps guide decisions around pricing.

[37:16] Many photographers also overlook labor costs, causing loss of profit.

[38:06] Venus advises that calculating hourly worth requires factoring in experience, efficiency, and time spent per project.

[41:29] ATJ points out how translating complex financial concepts into creative-friendly language helps photographers better understand profit.

[44:16] Profit First Professionals offer bookkeeping support.

[46:40] Venus argues that the first thing that you should do is outsource bookkeeping.

[48:58] It's important to choose a bookkeeper with accounting expertise who offers value-based pricing, not hourly rates.

[51:30] Prioritize bookkeeping services that handle payroll, sales tax, and reporting.

[52:40] It's totally normal to feel vulnerable when hiring a bookkeeper, so find someone you trust and connect with.

[55:12] ATJ recommends starting small with Profit First by setting aside 1% of your income to build financial stability.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Venus Michael - Profit First for Photographers

Mike Michalowicz - Profit First

Jim Loehr - The Power of Full Engagement

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Venus Michael

Website | Website 2 | Book | Instagram 1 | Instagram 2 | Facebook

How are you supposed to stand out when the field is full?

Today’s guest on the ReWork suggests playing a different game. 

Rick Trummer from Mid-South Color Lab spends every day helping photographers to distinguish themselves from their competition by developing products that defy comparison. 

MidSouth lab specializes in custom digitally and oil painted portraits and stripped canvas artwork. He’ll also tell us about a new image substrate with a metallic look that is actually made from paper. 

Mid-South Color Lab is the only photo lab in the United States with exclusive rights to print on Hanemühle paper, which is the gold standard for professional photographers.

Instead of cranking out cookie-cutter prints, MidSouth focuses on creating personalized artwork as heirlooms for their portrait photographer’s clients. 

Rick shares tips for portrait artists who want to break free from the herd by keeping your product simple yet distinctive. 

He also shares insight on how to market a high-end product like this to your best clients.

You will learn:

• Why to focus on a few high-quality, unique products rather than offering everything
• The importance of consistency in style and product quality
• Why to simplify offerings to make decisions easier for clients
• The fact that creating high-end products requires proper pricing and quality assurance
• How success comes from personal customer service, product consistency, and strong client relationships

Timestamps:

[2:50] Rick’s lab customizes high-end digital paintings with real artists for quality beyond filters.

[5:54] ATJ reflects on her mother's appreciation for portraits and praises Rick’s ability to personalize each client’s style.

[8:26] Learn how Rick helps studios come up with unique styles with consistent painters to stand out from competitors.

[11:06] Focusing on just a few signature products helps Rick’s lab deliver excellence and reliability.

[14:08] ATJ appreciates vendors who guarantee quality, making client trust key to success.

[15:37] It's important for photographers to maintain consistent results across styles.

[16:51] Rick asserts that studios need to demand color consistency from labs and hold them accountable.

[19:43] Rick explains that orders take longer because of necessary final inspections.

[21:30] Mid-South offers personalized help to ensure long-term success.

[24:56] If you want to sell new products, show consistent samples, and use videos.

[27:55] Hear how limited-time offers and gift cards can drive buzz and lead to referrals.

[31:18] Product success grows through consistent branding, storytelling, and clients who share authentic enthusiasm.

[33:38] Studios should adapt new ideas to fit their own comfort, goals, and brand identity.

[36:00] Rick encourages photographers to stick to a timeline.

[38:55] ATJ feels that Rick’s insights offer universal value for improving business.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Rick Trummer / Mid-South Color Labs

Website | Instagram | Facebook | LinkedIn

That’s what it’s like talking to Matthew Hodgman, Senior Client Success Manager at White House Custom Colour. While his title might sound corporate, Matt leads with heart—and serious empathy chops. If empathy were a competitive sport, he’d be on the podium with gold.

We’re not talking about empathy as a feel-good bonus. We’re discussing empathy as a vital business essential. Empathy isn’t just about being a friendly human—it’s your secret weapon for building loyalty, diffusing tension, and turning client “oops” moments into opportunities.

In this episode, Matt and I delve into what it really looks like to lead with empathy in business:

• Listen like you mean it—instead of just waiting to talk next
• Reach out before there’s a problem—not after
• Build genuine, lasting relationships with clients and vendors alike
• How to turn mistakes into your best marketing moments
• And how to let empathy shape your pricing, policies, and process

Matt even shares a story about WHCC stepping in to fix a problem that wasn’t even their fault—total masterclass in grace under pressure.

If you want to create a business that feels good—for your clients, your partners, and yourself—this is the episode to tune into.

What We Cover:

• Why empathy is a business skill, not just a personality trait
• Active listening that builds trust
• Unexpected outreach and why it matters
• When things go wrong: How you handle it defines you
• What empathy has to do with pricing and flexibility

Timestamps:

[2:43] Empathy isn't just nice to have; it’s vital in cutting through the negative noise to truly connect with others.

[5:27] ATJ believes that human connection, not efficiency, makes the work meaningful, putting love into every image.

[8:00] Matt asserts that value lies in the shared experience, not just the product.

[10:02] Long-term vendor relationships can become authentic partnerships built around trust and support.

[12:06] Matt explains how empathy at every level creates a ripple effect of positive collaboration.

[15:51] Owning mistakes with grace and kindness can transform tension into loyalty.

[17:24] Learn how some of the best marketing that you ever do in business is actually after something has gone very wrong.

[19:18] Matt admires ATJ’s brand identity and empathetic approach to her business.

[22:03] ATJ reflects on having built trust by empathizing with a reluctant teen and connecting with them over Sephora.

[25:49] Matt stresses the need to match communication styles so that clients feel seen, heard, and respected.

[28:12] ATJ prioritizes upfront transparency to avoid manipulative and/or uncomfortable situations later.

[31:23] Every experience with a client is an opportunity to exceed expectations.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

White House Custom Colour

Website | Instagram | Facebook | YouTube

Do you wish you could focus solely on creating beautiful pictures and let someone else handle the sales?

Can you imagine what it would be like to sell your portraits before the session even happens?

If any of this feels familiar, listen up.

Joining me for this episode is my brother from another mother, Drake Busath of Busath Photography, and his incredible portrait designer and sales associate, Linda Smoot, to talk all things client experience, sales magic, and what it really means to protect your creative energy as a photographer.

(Hint: it might just mean not doing it all yourself.)

Drake, a self-proclaimed “not-a-sales-guy,” shares how bringing Linda into the process allowed him to stay focused on creating extraordinary portraits while still growing a profitable business. Linda doesn’t just close the sale—she leads clients through the entire experience, setting clear expectations, crafting meaning, and helping them visualize the finished artwork before a single photo is taken.

Linda may not be a photographer, but she’s a natural storyteller—think executive producer of the portrait experience. Her ability to guide clients through the emotional and aesthetic journey of custom artwork changes the game for photographers who feel burned out from doing it all themselves.

We dig into how honest, pre-session conversations about who the portrait is for, where it will live in the home, and what it means to the client not only deepen the connection but also lead to more intentional (and more profitable) sessions.

If you’re doing everything yourself, feeling drained by sales, or struggling to get clients to truly value your work, this episode is your permission slip to step aside and let someone else sell it like a boss.

In this episode, we cover:

• Why separating creative and sales roles leads to better results
• 
  
• How pre-session consultations build trust and clarity
• 
  
• What it looks like to sell with empathy and advocacy, not pressure
• 
  
• The power of being a “true believer” in the value of the work
• 
  
• How storytelling and emotional intelligence drive sales success

Timestamps:

[2:58] Drake prefers creating images over selling, relying on Linda to take on client sales.

[4:23] Linda advocates for clients and clearly conveys goals to Drake.

[6:57] ATJ enthuses over realizing the value of separating the creative and sales roles, even though she still does both herself.

​​[8:11] Using Linda’s consultation form ensures clarity and efficiency in high-volume environments.

[10:07] Hear about how Linda secured pre-session investments by showing clients the value of generational portraits.

[12:22] ATJ points out how setting clear expectations early reduces burnout and guides clients toward more intentional choices.

[15:15] Drake touches upon the value of asking clients to come in before the session.

[18:15] Hear how Drake values pre-planning sessions to avoid complications and admires Linda’s non-pushy approach to sales.

[20:39] Linda’s client experience and relatability make her ideal for working with women decision-makers.

[22:33] Linda identifies her biggest strength as being a storyteller who helps clients share their family’s story.

[24:26] Linda acts as the producer of each family’s story, guiding the experience with client focus.

[26:26] Drake credits Linda for her authenticity which stems from her belief in the true value of portraits.

[29:51] ATJ argues that true sales success comes from genuinely believing clients need portraits displayed in their homes.

[32:05] Linda explains that her lifelong passion for portraits helps her deeply connect with clients seeking to preserve family memories.

[34:01] Drake and Linda discuss perceived value and presentation being key to justifying high prices in a photography studio.

[36:58] Linda reflects on having designed a warm, personal space where clients feel relaxed, welcomed, and genuinely cared for.

[38:40] With swivel chairs and a closer monitor, Drake’s room redesign enhances comfort for clients.

[40:29] Linda adds that proximity to the front leads to meaningful eye contact, connection, and involvement in clients’ stories.

[43:00] Trust and expertise ease client worries, turning the experience into a joyful collaboration.

[46:57] Linda explains how, starting with honesty and warmth, she builds trust that helps ease any client hesitation.

[49:44] Drake finds fulfillment in connecting with clients and ensuring continuity from photoshoot to final selection.

[53:20] Great photography combined with a warm environment helps enhance client satisfaction and ease the sales process.

[56:50] Even without a fancy studio, a thoughtful and prepared approach can create a calm and meaningful session.

[58:25] Genuine warmth and compliments on location help clients feel valued, even without a studio setting.

[1:01:06] Drake customizes workshops to individual needs, making travel photography personal and culturally immersive.

[1:04:52] Meaningful local experiences inspire photographers, spark creativity, and improve both personal and client-focused work.

[1:07:03] ATJ points out that the key to a successful client experience is anticipating their needs and personalizing every detail.

[1:09:59] Drake feels that having a supportive team like Linda helps prevent burnout and brings fresh energy.

[1:11:26] Linda points out how photographers, often unaware of how deeply their art impacts families over time, preserve cherished memories.

[1:12:29] Drake argues that building a supportive team can ease stress, combat loneliness, and improve work-life balance.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Italy Workshops - Website

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Busath Photography

Website | Instagram | Drake's LinkedIn

​​Joining me for this episode to help me tackle this topic is my good friend and popular repeat guest Jeff Dachowski. We get real about this because it doesn't get talked about enough.

Again, it is not about landing big sales or hoping for good luck; it’s about having processes that keep things running smoothly. Trust me, once I figured that out, everything clicked.

We talk about how confidence in your business isn’t some magical thing you’re born with. No, it comes from having solid systems in place. No more panicking about no-shows or wondering how you’ll pull everything together.

Jeff and I both realized that clear processes for everything from client calls to delivering the final product make things way more predictable and way less stressful. Trusting the process feels so much better than winging it every time.

Here’s the thing, though - it’s so easy to fall into that whole imposter syndrome headspace, like, “Who am I to charge that much?”

We’ve both had those moments, and we’re sharing how structure helped us kick imposter syndrome to the curb and actually build businesses that support our lives (and not the other way around). Listen in while Jeff and I chat through how to build a business that runs smoother and feels better. You might just start loving your systems.

We talk about how:

• confidence comes from repeatable processes, not praise or talent
• clear systems and policies help overcome fear, guilt, and inconsistency
• photographers need to educate clients on the value of printed products
• focusing on legacy builds sustainable business and not just one-time digital sales
• strong client relationships and one-on-one conversations often lead to long-term success

Timestamps:

[3:13] Jeff points out how many photographers feel torn between creative validation and profit.

[6:34] Jeff’s confidence increased once he adopted repeatable systems that ensured quality.

[9:26] Achieving success ultimately requires a defined strategy.

[12:08] Jeff’s evolving business plan is grounded in consistent service and learning from failure and leads to lasting success.

[15:57] ATJ states that educating clients and setting firm boundaries helps ensure that you're valued and fairly compensated.

[18:26] By clearly differentiating his services early, Jeff leads his clients toward appreciating nontraditional offerings.

[19:22] Jeff stresses offering custom wall portraits during sessions, turning casual prints into lasting displays.

[22:38] In-person conversations reveal client needs and build trust, even before a portrait sale is secured.

[25:06] ATJ asserts that confidence comes from highlighting unique value instead of justifying prices or mimicking other photographers.

[29:18] Exceptional service leads to powerful word-of-mouth, as one portrait client brought $750,000 in referrals.

[31:58] Jeff reframes print sales as emotional preservation, contrasting them with easily forgotten digital files.

[34:31] We learn that Jeff prioritizes legacy over digital files, aiming to make portraits part of daily home life.

[36:18] After the session, Jeff collaborates with clients to choose the perfect wall portrait.

[39:59] Clients tend to feel more fulfilled when they receive tangible artwork and not just files.

[40:42] Avoiding digital gallery overwhelm, ATJ now helps plan meaningful portraits with less stress.

[43:36] Thoughtful decision-making, not instant agreement, is essential for lasting client relationships.

[45:43] By offering a distinct luxury product, you attract fewer but more appreciative clients.

[48:13] Fewer clients can still yield higher income when you offer exceptional service.

[51:28] Jeff stresses discussing pricing changes to support both business needs and personal livelihood.

[53:56] ATJ warns that skipping education or money talks can damage client trust and limit future opportunities.

[55:25] Referrals and print sales, even small ones, are powerful tools for long-term growth.

[58:50] Jeff urges photographers to always ask about prints, turning minor jobs into major profit.

[1:01:33] Clients tend to appreciate options they didn’t know they had.

[1:04:33] Rather than offering free sessions, Jeff stresses capturing family portraits before milestones shift everything.

[1:07:26] Learn why Jeff prefers phone calls to in-person consultations.

[1:10:39] ATJ, on the other hand, values in-person consults to build connection and clarify vision.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Books:

Go for No! Yes is the Destination, No is How You Get There by Richard Fenton & Andrea Waltz

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Jeff Dachowski

Website | Instagram | Facebook | LinkedIn | PPA

When business is slow all we can think about is getting MORE—clients that is. And Connecticut-based photographer Seshu Badrinath is here to show you how to get them NOW and keep them coming year-round.

With 25+ years of hustle under his belt, Seshu shares real-deal strategies beyond simply posting pretty pics on Instagram. From leveraging local parent forums to sending thoughtful, personalized texts, he breaks down exactly how he stays top of mind (and fully booked) with a high-touch, low-volume approach.

We get into:

• How to tap into local communities and forums that are full of potential clients
• Seshu’s system for staying in touch without sounding like a bot
• Why tools like monday.com + client segmentation = marketing gold
• The beauty of blunders—and how to turn mistakes into your best marketing moments
• Why consistency beats perfection, every single time

Plus, Seshu gets real about pushing past his comfort zone and embracing video (we’re cheering him on).

If you want to stay busy when everyone else is slowing down, this is the episode you need. Tune in, take notes, and get moving.

Timestamps:

[2:37] Seshu credits local online groups for questions about his work.

[4:03] A photographer in Avon, Connecticut for 25 years, Seshu focuses on diverse clients.

[7:51] To prepare for busy months, ATJ suggests reaching out to clients early and tracking follow-ups.

[10:55] In a high-touch business, client connection is crucial.

[12:15] ATJ stresses that consistent follow-ups with existing contacts are key to staying booked.

[14:25] ATJ uses monday.com for client tracking, highlighting high-touch, personal communication.

[17:46] Seshu finds value in the course materials, which help him stay focused and reconnect with clients.

[20:10] Hear how Seshu now focuses on understanding his target clients' needs and specializes in albums and wall art.

[23:45] To showcase the craft and value of environmental portraits, ATJ recommends sharing behind-the-scenes work.

[26:14] ATJ recommends showing the difference between professional environmental portraits and casual photography.

[29:04] ATJ encourages embracing a unique name and posting raw content to keep social media engaging.

[30:33] Seshu accepts ATJ's challenge of posting a raw, unpolished video, even though he isn't comfortable with video.

[33:56] Seshu values learning from experienced photographers, focusing on small steps and personal growth on a daily basis.

[36:15] Hear how Seshu now strives to avoid mistakes, measuring wall art carefully to ensure client satisfaction.

[38:49] Handling mistakes and turning them into learning opportunities is valuable marketing.

[40:22] Now regarding business as a creative challenge, Seshu focuses on adapting in an ever changing market.

[43:58] Seshu believes that every day is a good day to work on the business and reach out to clients.

[47:33] Seshu wonders if clients understand the collaborative nature of custom portrait sessions vs. generic events.

[50:23] To succeed, you need to invest in both craft and business and build connections.

[53:53] Seshu is committed to supporting the community and showing clients that he values more than just profits.

[56:00] Don't let perfection hold you back, and be sure to save money during busy times so you can afford time off and recharge during slower months.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Monday.com

Do The ReWork

Website | Instagram | Facebook

Allison Tyler Jones

Website | Instagram | LinkedIn

Seshu Badrinath

Website 1 | Website 2 | LinkedIn | Instagram | Facebook

More services. More products. More options. More experience to my experience!

Doesn’t adding MORE make it MORE VALUABLE to my client?

What if adding more is actually costing you in ways you might not have considered?

This week on The ReWork, I’m joined by Nicole Gates—former FBI agent turned full-time portrait photographer (yes, really)—who learned (the hard way) that more often leads to less…

Less clarity. 

Less client connection. 

Which in turn leads to…More confusion. 

And yes—way more exhaustion and, finally back to LESS money in the bank. 

Nicole shares her journey from offering six hour portrait sessions with hair, makeup, multiple clothing changes to streamlining her process, simplifying her service, and creating more powerful, connected work.

But we go deeper than that. Nicole also opens up about:

• Transitioning from a career where people avoided her (hello, FBI badge) to one where clients now seek her out.
• 
  
• How her time in a male-dominated career fuels her mission to help women feel confident and strong in front of the camera—minus the cringe factor.
• 
  
• The truth about imposter syndrome—and why being a bada** FBI agent didn’t stop her from feeling like a total fraud behind the lens.
• 
  
• And how she finally stopped overcompensating in her sessions and started trusting her instincts.
• 
  

You'll laugh. You'll nod. You might even rethink everything you’re offering right now.

Becaus, if you do it right?

Less really can be more.

We talk about:

• Why offering too much can overwhelm and confuse your clients making them reluctant to return
• How simplifying your process can lead to better photos and stronger client connections
• The real reason we pile on “extras” (hint: it’s not confidence)
• What it means to build lasting relationships by going deeper, not wider

If you have ever felt like you’re throwing too much at the wall (in business or life) and wondering why it’s not sticking—this one is definitely for you.

Timestamps:

[3:26] At 55, Nicole started her business after retiring from the FBI, balancing multiple roles in McAllen, Texas.

[6:02] Initially pursuing newborn photography, Nicole shifted to glamour portraits to empower women through confidence.

[8:47] Nicole's FBI experience in trust-building and listening helps her create meaningful portraits.

[10:27] Nicole guides women to embrace their strength and confidence, fostering a safe, empowering photoshoot experience.

[13:13] Although she was initially against boudoir photography, Nicole now balances it with family shoots.

[16:06] Nicole reflects on having overcome imposter syndrome, now trusting her photography skills without overcompensating.

[19:03] Nicole's FBI career led her to inspiring local women.

[21:49] Hear how Nicole learned to simplify, focus on relationships, and create lasting client experiences.

[24:19] Nicole now shoots with intention, prioritizing quality over quantity.

[27:44] Nicole came to embrace the idea that "less is more.”

[30:33] Nicole sees her age as a badge of honor and embraces her style,

[33:52] Striving for balance, Nicole is learning to work smarter while prioritizing family and personal growth.

[36:57] Although she loves books, Nicole rarely finds time to read and favors watching Spanish dramas while editing.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

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Jack Mitchell - Hug Your Customers

Do The ReWork

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Allison Tyler Jones

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Nicole Gates

Website | Instagram 1 | Instagram 2 | Instagram 3 | Facebook | Pinterest

Yep—boundaries.

You’ve heard it. 

You’ve probably rolled your eyes at it. 

It’s become a buzzword among Millenials, Gen Z and memes everywhere. 

But let’s be honest—just because it’s trendy doesn’t mean it’s wrong.

In this episode, I’m joined by the one and only Čedna Todorovic, a portrait photographer who immigrated from Yugoslavia and has spent the past two years building her business from the ground up in Canada. Coming from a high-powered corporate job, Čedna brought the hustle—but like many of us, she quickly realized that making everyone else happy was leaving her burned out and overwhelmed.

Sound familiar?

Čedna opens up about the messy middle of transitioning into a creative business—how she lost her weekends, her peace of mind, and nearly her sanity—all in the name of “great client service.” But the truth bomb she drops in this conversation? The most powerful thing you can say in your business is NO.

We talk about:

• What happens when you say yes to every client request (hint: chaos)
• How to set boundaries without losing clients—or your mind
• Why protecting your time is the first step toward serving your best clients
• How Čedna found purpose in her work by finally honoring her own needs

If you’ve ever felt like your business is running you instead of the other way around, this episode is your permission slip to draw the line—and take back control.

Timestamps:

[4:22] Hear how Čedna left a corporate career to pursue a full-time portrait studio after years of reflection.

[7:53] Although there have been challenges, Čedna has consistently networked and learned with dedication since 2022.

[10:20] Čedna's background as an immigrant fueled her hard work and perseverance.

[13:03] Hear how Čedna realized that being authentic is key to long-term success.

[15:13] Čedna learned to set boundaries in business after struggling with guilt and pushback from clients.

[18:20] Čedna explains that without boundaries, she exhausts herself, harming her energy and client relationships and impacting her passion.

[21:38] Correcting issues quickly and setting clear boundaries helps avoid time being wasted.

[24:18] Sometimes, when a client isn't a good fit, I don't have to fire them because they fire themselves by realizing that I won't bend my boundaries.

[25:41] Čedna joined ATJ's bootcamp after research and realized that it aligned with her goals.

[28:31] Čedna reveals how she learned to scale her business and confidently set boundaries.

[31:55] Čedna shares that she now limits shoot days in order to avoid burnout and wasted effort.

[35:38] I discuss how over-delivering to please clients caused frustration, so I had to define expectations.

[37:20] Hear how Čedna learned to balance her creative and analytical sides, applying lessons from experience.

[40:00] Balancing creativity and process prevents work from becoming repetitive.

[41:09] Čedna reflects on having given away too much such as $15,000 in prints.

[44:14] It's important to address any personal doubts by seeking resources.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

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Allison Tyler Jones Education Courses

Do The ReWork

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Allison Tyler Jones

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Čedna Todorovic

Website | Instagram | Facebook

“Can I get a refund (on the custom artwork that you just spent hours on)?”

“I REALLY want just the digital files, why can’t you just do that?”

If you own a business, you must get used to difficult conversations or you won’t be in business for long. 

It comes with the territory. Potential clients hear what they want to hear, don’t pay attention or you mess up and don’t give them the right info to begin with. 

No matter the cause, you are going to have days when you get an email something like this:

“I’m bummed about the price. I average at least 3 professional photoshoots a year with various talented photographers and these would quite literally be the most expensive photos I have EVER purchased.”

(actual email from prospective client)

🤢GUT CLENCH, am I right? 

If you have ever had a client interaction that made you want to scream into a pillow - you are not alone.

Joining me today to help us unpack her own difficult client conversations is adventure and hunting dog photographer Kristen Murray.

Together we break down the conversations that leave us wondering:

Do I stand my ground? 

Do I back down? 

And if I stand my ground, what do I say? What does that look like?

Or, how we most often feel in these situations:

Do I just quit and become a hermit?

Listen in as Kristen shares a real and stressful experience with a client who disagreed with her over dog training methods, even going as far as calling her a bad dog mom? (Them’s fightin’ words!!!)

Instead of letting things blow up, Kristen listened and held space for a differing perspective, and guess what? That client came back to her and hired her again.

But wait, HOW?

Kristen and I talk all about keeping your cool even when it might be difficult by setting boundaries without burning bridges. She offers up some fantastic advice to help us have the difficult convos and still protect our tender, creative souls.

If you sometimes struggle with standing your ground while maintaining professionalism, this episode is definitely one you will not want to miss.

In this episode, you will learn:

• how to handle difficult conversations by staying calm (even though you’re NOT at all CALM)
• the importance of respecting differing opinions and practices to improve client relationships
• why you should avoid defensive reactions and instead respond thoughtfully
• why active listening (listening to understand rather than respond) is so important
• the positive effects of simplified pricing - breaking down pricing into smaller increments

Timestamps:

[2:55] Kristen travels nationwide, specializing in capturing the bond between adventurous dogs and their humans.

[5:26] A near-death experience led Kristen to pursue dog photography full-time, leaving her previous job.

[8:17] Kristen advises finding your passion and leaning into it, focusing on what you love and excel at.

[9:30] Kristen learned to handle upset clients by staying calm and addressing issues thoughtfully.

[11:51] After a tough conversation with an upset client, Kristen gained respect and even a potential referral.

[14:38] Handling disagreement calmly gives you a superpower others often lack in business.

[15:28] Kristen focuses on the bond between owners and their dogs, regardless of training methods or appearance.

[16:55] ATJ values respecting differing opinions and creating an environment that celebrates differences.

[19:49] Responding thoughtfully to criticism or apologies leads to resolution and de-escalation.

[21:23] Kristen reflects on having remained calm, approaching a situation with respect to resolve the client's concerns.

[24:36] Kristen believes people tend to avoid conflict, which worsens situations and leads to miscommunication, especially via email.

[25:34] Difficult conversations aren’t always negative, and listening helps lessen tension and misunderstanding.

[27:50] Kristen realized that smaller price increments and a personalized approach reduce client stress.

[29:49] Kristen suggests starting with a customized approach and acting quickly.

[32:19] ATJ suggests that expressing opinions confidently, without fear of confrontation, helps find good solutions.

[34:28] Kristen appreciates a flexible approach to business, adjusting when needed.

[36:10] ATJ commends Kristen for staying true to herself and adapting what she learns to her business.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Kristen Murray

Website1 | Website2 | Instagram1 | Instagram2 | Facebook1 | Facebook2

Maybe you’ve gotten a little bored and are feeling the siren’s call to expand into another genre of portraiture or another type of product or presentation.

You’re not alone. Joining me this week to discuss the need for expansion and change in our business is portrait photographer, Kristine Logan.

Kristine is from Fort Wayne, Indiana and in the last few years, she took her business from specializing in personal branding and editorial portraits and expanded into the wild and wooly world of family portraits.

And she was absolutely terrified.

Tune in as Kristine reflects on the challenges of shifting to managing family sessions - posing, wrangling kids, and everything that goes with a genre she thought she would NEVER pursue. 

She’ll share how she managed all that AND how she finally pushed past her hesitation to raise prices to make her business profitable and sustainable.

She’ll share some of the game-changing nuggets she implemented from our Art of Selling Art course; plus the game-changing “ahas” that helped her shift her mindset toward less fear and more confidence.

Transparent communication with clients? Yes.

Setting higher expectations? Absolutely, and it all led to increased sales.

Kristine also touches on how her mom, a passionate photographer, greatly impacted her own approach as an artist. How that influence helped to create meaningful, timeless portraits for her clients and that business and art can go hand-in-hand if you let them.

If you're a portrait photographer looking to expand your offerings or get inspired, Kristine’s story is full of lessons on growing your business, getting comfortable with scary changes, and the value of printed portraits. (Spoiler alert: embracing growth and mentorship can work wonders.)

Tune in for a real conversation about the wins, setbacks, and, most importantly, life lessons of running a fulfilling portrait photography business, especially when you’re willing to step outside your comfort zone.

In this episode, you will learn the importance of:

• transparent communication with clients
• continuous learning, even when it feels uncomfortable, and scary
• finding balance between profitability and efficient business operations
• staying true to your artistic vision while meeting clients' needs
• mentorship, self-reflection, and growth in building a successful photography business

Timestamps:

[2:23] Kristine began as a mom taking family photos before transitioning into a professional portrait photographer.

[5:09] Early challenges in Kristine's career involved structuring her business and handling difficult client dynamics.

[7:06] Hear how Kristine's success improved by adjusting her sales approach and managing client expectations during consultations.

[9:45] Kristine reflects on having struggled with implementing systems but becoming more efficient after considering her learning process.

[12:19] ATJ stresses that business adjustments require time and patience based on personal preferences and experiences.

[13:48] We learn that Kristine’s mother was a talented hobbyist and photographer, creating beautiful hand-painted portraits of her kids.

[16:17] Kristine’s shares how her mother, suffering from Alzheimer's, recognized her senior portrait but couldn’t remember her as an adult.

[19:12] Kristine plans to dedicate some time to transferring data and streamlining finances by switching software subscriptions.

[21:21] Kristine is learning to focus on fewer images in albums, pushing clients toward meaningful wall art.

[24:16] Kristine stresses serving her clients with genuine intentions rather than focusing just on money.

[26:57] ATJ points out how money is necessary for business, but transparency and alignment with clients are also important.

[28:57] Transparency in pricing and consultations improves client relationships and helps prevent regret or dissatisfaction later.

[32:26] ATJ adds that transparency about pricing helps clients understand potential spending, leading to more informed decisions being made.

[35:03] Kristine discusses the importance of focusing on money without neglecting other business aspects like technology and marketing.

[37:15] Not every learning resource is the right fit, but it’s important to implement what resonates with and benefits you.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Kristine Logan

Website 1 | Website 2 | Instagram | Facebook

Marcela Límon, owner of Lemonshoots Photography in San Francisco, joins The ReWork this week to talk about her journey

Marcela has been running a successful portrait studio for over a decade. In fact, her income has increased year after year, until 2024. Cue screeching tires soundtrack. 

For the first time ever, Marcella questioned herself, her approach to business, EVERYTHING. 

Was it her? The economy?

Was it the impending election? 

Did people no longer want portraits? 

What the HECK was going on? 

For the first time, Marcella faced the reality that what had been working in the past, was no longer working, so she had to rethink her approach to keep things going.

Listen in as Marcela shares how she got through a tough year by tweaking things in small but strategic ways. 

She discusses adjusting her pricing, refining her marketing, and leaning on her community to rebuild her momentum.

Marcela also opens up about the mindset shifts that helped her push through the self-doubt and how reminding herself of past successes, seeking support, and giving herself grace made all the difference.

If you’ve ever faced setbacks in your business (and, let’s be honest, who hasn’t?), then this episode, packed with insights into resilience, adaptation, and using failure as a way to grow, might just be the gentle kick in the pants you need to get your business moving again. 

In this episode, you will learn:

• That setbacks are normal and simply part of the business cycle
• To surround yourself with people who are supportive
• To take action, even when you feel paralyzed by fear
• To see that value in small tweaks rather than major overhauls
• To practice consistency in marketing and building personal connections

Timestamps:

[3:44] Surrounding herself with successful people inspires Marcela, but setbacks are just part of entrepreneurship.

[4:58] Marcela feels that overcoming challenges requires the right mindset, a supportive community, and fresh perspectives on problem-solving.

[7:28] Growth in business demands that Marcela step outside of her comfort zone and embrace necessary but scary changes.

[9:42] Success sometimes comes down to making small tweaks rather than major overhauls.

[11:06] Marcela prioritizes consistent marketing by balancing virtual connections with in-person ones.

[13:02] ATJ shares how, after a divorce, therapy helped her improve, but neglecting coping strategies resulted in more struggles.

[16:57] Mistakes are inevitable, but they often lead to unexpected opportunities and valuable lessons.

[17:39] ATJ argues that waiting for perfection hinders progress; taking action is the key to growth.

[18:26] Hear how Marcela realized that selling her work requires confidence, timing, and being willing to adapt to client needs.

[20:59] Marcela argues that it's helpful to review your materials with someone whom you trust.

[22:24] ATJ points out that changing business language is like learning a second language, taking time before it becomes natural.

[25:14] Facing challenges taught Marcela that failure is normal and that being persistent and adaptable lead to success.

[27:40] Building genuine connections is more important than immediate referrals, as relationships can bring unexpected value later on.

[29:39] ATJ admires Marcela’s positive personality, bringing light and warmth to others.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Marcella Límon / Lemonshoots Photography

Website | Instagram

Emotions are part of our design as humans. We all feel them, but many of us take far too many things PERSONALLY.

You know the drill. A client says, “Wow, that’s expensive,” and you go straight to, “They hate me, they’re never going to use me again, they are going to tell everyone that I suck.”

If this sounds familiar, you’ll want to tune in to today’s episode as Jessica Mackey helps us unpack how to be more emotionally resilient at work.

Let’s be honest - some clients can be a lot. Most days at work are fantastic, but other days, it feels like you’re walking onto a battlefield with no armor, Jessica joins us with a list of ways to help you shore up your emotional resilience.

Join us as we discuss how to stay calm when things get heated and ways to avoid taking negative feedback too personally. 

We discuss how to handle difficult conversations, avoid burnout and how to avoid sacrificing your mental well-being for your business. 

If you have ever felt emotionally exhausted by clients and work, this episode is specifically tailored for you.

In this episode, you will learn the value of:

• accepting conflict or negative feedback gracefully
• acknowledging our emotions without allowing them to control us
• recognizing that a negative client interaction isn’t the end of the world
• processing our feelings before acting on them
• avoiding making assumptions that are just plain wrong
• avoiding burnout and maintaining sanity while serving clients

Timestamps:

[3:05] Jessica feels at home with the ATJ family and credits them for her understanding of organizational psychology.

[4:33] Jessica shares having found inspiration in Oklahoma City's Survivor Tree.

[7:18] Emotional intelligence helps build both business and personal resilience.

[8:24] Strong business foundations require deep roots.

[9:42] Understanding a client's motivation behind negative behavior leads to empathy and prevents conflict.

[10:58] Jessica argues for reframing negative interactions as learning experiences.

[13:41] Assumptions can be misleading, so ask questions with kindness.

[15:13] Emotional regulation benefits personal and professional relationships by helping to reduce reactive responses.

[18:49] Jessica argues that pausing before reacting prevents emotional escalation and improves communication.

[20:02] Distancing yourself from making assumptions avoids unnecessary stress.

[23:52] Failing to define your services clearly leads to exhaustion from constant unwanted requests.

[25:47] Jessica stresses the importance of clarity in this business.

[26:11] Knowing what you love and setting boundaries keeps you from wasting energy on work you dislike.

[28:50] Jessica points out that clients hire you for your expertise, so assertive communication reinforces your authority.

[31:11] Jessica argues for the importance of having good relationship skills.

[33:38] Jessica explains how assertiveness adds value and how social awareness helps refine one's approach based on responses.

[36:17] Responding with heightened emotion can sometimes help de-escalate situations by making others feel heard.

[37:10] Handling criticism with patience helps prevent unnecessary conflict.

[40:59] Self-awareness means recognizing how your perspective shapes interactions and adjusting it as needed.

[43:58] ATJ reflects on what she loves about the book The Let Them Theory.

[44:50] It's okay to give ourselves grace when we feel anger.

[46:30] Jessica reiterates that it's okay to take time to process emotions before responding.

[49:33] Developing deep roots and a growth mindset helps you take on life's challenges and learn new skills.

[51:30] Challenges are inevitable, but growth comes from responding with resilience and perspective.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

The ReWork Episode 30: The Business Side of Portraits with Jessica Mackey

The ReWork Episode 43: Creating Space in Your Schedule with Jessica Mackey

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Articles

Verywellmind.com - Why Emotional Resilience is a Trait You Can Develop

Psychologytoday.com - Emotional Resilience: 9 Ways to be Resilient in Tough Times

Psychologytoday.com - Become a More Flexible Thinker

Books Mentioned

Mel Robbins - The Let Them Theory

Adam Grant’s Books

Carol S. Dweck - Mindset: The New Psychology of Success

What’s the best way to manage our fear and, ultimately, get out of our own way?

Today’s guest, Kathryn Langsford of Photos By Kathryn in Vancouver, Canada joins me to talk about how fear has paralyzed her in the past and the specific actions she’s learned to break free from its grip.

Kathryn, like most of us, has faced HUGE personal, financial, and business challenges over the years. She shares the wisdom in allowing herself to feel it (because let’s face it - ignoring it and pretending that it isn’t there simply does not work); then moving beyond just feeling it, we discuss the specific actions and methods she uses to avoid getting trapped in fear when life gets scary and hard.

This is NOT a discussion of fake it till you make it or any other toxic positivity “tricks.” 

We get right into how we manage our own business fears that inevitably show up so that we can see reality more clearly and make better decisions for ourselves, our clients and our businesses. 

If you have found yourself trapped in a cycle of fear and anxiety, then this episode is for you. 

Remember, feeling fear might be inevitable, but being stuck in fear is not.

In this episode, you will learn the value of:

• Acknowledging Fear - recognizing and accepting it rather than trying to escape it
• Focusing on NOW and addressing immediate actions to take rather than forecasting a worst case scenario about the future
• Slowing Down Your Mind when feeling overwhelmed and how to do that
• Reflecting on Past Successes and reminding yourself of past challenges you've overcome which can help you move through fear more quickly.
• Taking Incremental Steps when making big decisions and how it can help you be less afraid and make big decisions more manageable.

Timestamps:

[3:17] Kathryn acknowledges fear but focuses on what actions can be taken today.

[6:14] Reflects on past hardships, Kathryn trusts that she'll overcome this one too and focuses on the present.

[8:54] Hear how slowing down helps Kathryn identify opportunities.

[10:43] Fear is a red flag, and Kathryn reminds herself to focus only on today, not the future.

[12:27] Learning from feedback, Kathryn raises her prices gradually.

[15:13] Kathryn built her business through instinct and trial-and-error, learning from mistakes.

[18:41] It's important to take risks in business; fear can hinder growth and progress.

[20:38] Kathryn recommends grounding oneself in the present, accepting fear, and focusing on small, immediate actions.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Frequently Asked Difficult Questions (FADQ’s)

Sales Sabotage Evaluation Tool

Allison Tyler Jones Education Courses

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Kathryn Langsford

Website | Instagram

Books Mentioned

James Clear - Atomic Habits

Nobody can do what you do, in quite the way you do it.

Take that in. Because it’s the truth. 

If more portrait photographers could internalize this truth there would be less fear and less weird behavior when dealing with clients.

Weird behavior like, shooting off a mile-long contract or multi-page price list to a client over email—with no context or perspective. 

What you really need to do is simply have a CONVERSATION!

In today’s episode, Jeff Dachowski, incoming president of PPA* and co-owner of Dachowski Photography, and I discuss some of the most common client complaints/mishaps, and how you can avoid almost all of them by:

• Building relationships in the initial client phone call.
• Not being afraid to bring up money early and often.

and 

• Being transparent and authentic throughout the entire sales process.  

I make Jeff roleplay a sticky client conversation with me (I get to be the client!🤗), and we discuss some encouraging statistics from the Gallup poll commissioned by PPA that show how truly bright the future of the portrait photography industry is.

I know you’ll leave feeling wholly motivated and inspired to make some changes to the conversations you’re having with your own clients. 

Here’s a glance at this episode…

• [01:45] An introduction to today’s guest, Jeff Dachowski, and what you can expect from today’s episode.  
• [04:17] What Jeff sees as the ultimate goal of continuous improvement as a photographer. 
• [06:02] Why Jeff’s studio doesn’t send contracts to clients.
• [10:03] The information sheet that each client of Jeff’s receives during their initial consultation session. 
• [13:46] What Jeff sends to clients instead of sending them a price list, and his reasoning behind this.  
• [17:36] Why conversations are the key to getting the clients that you want. 
• [19:25] The problematic approach that many photographers use when clients push back against their prices.  
• [23:45] How Jeff builds relationships with his clients from the first conversation. 
• [25:22] What to do if potential clients don’t have a clear “why” when they first approach you.
• [29:39] The importance of being authentic during your client consultation sessions.
• [32:01] Examples of how to make your clients feel comfortable and heard.  
• [35:16] My approach to dealing with uninterested dads during a shoot.  
• [36:31] Why you need to overcome your fear talking about money. 
• [41:47] How Jeff addresses the topic of money for the first time with his clients. 
• [44:26] Jeff and I roleplay a consultation discussion (with me as the client and him as the photographer). 
• [53:39] Why it is irrelevant what other people think about your prices. 
• [57:34] A major difference between luxury portrait photography and many other industries. 
• [1:00:37] How to work out what you should be charging your clients.   
• [1:02:01] Encouraging findings from recent research conducted on the photography industry by the Professional Photographers of America. 
• [1:05:45] Proof that it is possible to create your dream life through portrait photography, no matter what anybody else tells you! 
• [1:07:54] Some words of motivation for you to take away. 

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

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Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Jeff Dachowski

Website | Instagram | Facebook | Email | PPA

Is it possible to do without feeling like a used car salesman? 

Today’s guest will share her favorite methods for getting stellar referrals without feeling like you're begging for a favor.

Lesa Daniel and her husband Gregory of Gregory Daniel Photography have created an incredibly successful portrait studio by building relationships and using trigger marketing to get authentic referrals.

Listen in as Lesa shares her favorite strategies for staying connected with previous clients, how to encourage them to come back without being pushy, and why it’s important for referrals for new clients to feel effortless and natural. 

You’ll learn about why it's important to be true to yourself and how embracing your personal style will help you attract the right clients.

According to Lesa, it’s all about being genuine, playing to your strengths, and making connections without pressure. 

Lesa’s insights on pricing, building lasting client relationships, and nurturing a repeat clientele are the time-tested methods for any portrait photographer looking to grow their business.

If you have ever wondered how to ask for referrals in a way that feels natural and genuine and not cringey, this episode is packed with actionable tips that you won’t want to miss.

In this episode, you will learn the value of:

• getting referrals in an authentic way that avoids feeling cringey or forced
• building relationships to attract clients via what Lesa calls trigger marketing
• Leaning into your personal style and being authentic
• using your personal experiences to market
• pricing with confidence and not being afraid to charge what your work is worth

Timestamps:

[1:03] This episode's guest, Lesa Daniel, naturally secures referrals, proving that they can be gotten authentically.

[2:53] Effective marketing relies on relationships and strategic triggers to guide high-end clients naturally.

[4:10] Lesa's work focuses on creating long-lasting, statement pieces rather than many smaller items.

[4:54] Lesa discusses how decades of experience have created lifelong client relationships.

[6:58] Enthusiastic clients will become natural promoters.

[8:55] Lesa explains how providing portrait guides and follow-ups helps ensure referrals happen and become bookings.

[11:40] Lesa creates authentic referrals by encouraging clients to share brochures.

[13:42] Portraits commemorate milestones, making them meaningful for families settling into new homes.

[15:20] Milestones such as graduations lead to perfect opportunities for referrals driven by relationships.

[18:08] Lesa argues that a quick text to a busy friend can help simplify referrals.

[20:15] Maintaining genuine connections with past clients can result in organic referrals via social interactions.

[22:45] Social engagement is important for marketing, but those who don't feel comfortable with it may need help.

[25:19] Businesses thrive in different ways, allowing entrepreneurs to create meaningful careers driven by their passions.

[27:20] ATJ points out that refining focus can attract the ideal clients who truly resonate with your work.

[29:23] Lesa advises being confident in your pricing, highlighting your value over fear of losing customers.

[32:13] ATJ shares that she enjoys diverse book formats and keeps physical copies of beloved books as trophies.

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Lesa Daniel

Website | Gregory Daniel Photography's Instagram | Lisa’s Instagram

Books Mentioned

Seth Godin Author Page

Kristin Hannah - The Women

Ina Garten - Be Ready When Luck Happens: A Memoir

George Eliot - Middlemarch

Percival Everett - James

Mark Twain - The Adventures of Huckleberry Finn

Liz Nugent - Strange Sally Diamond

Each year, we devote time and energy to upping the ante and improving our product and client experience so that it’s the best it can be.

It’s a cause worth pursuing, but only if you realize that, as hard as you work, it just isn’t possible to make everyone happy all the time. 

……………Wait what?

So we just give up, throw in the towel?

Or how about we double down on our people-pleasing ways which leads to…..burn out? 

No go.

Is there another way?

Returning to the show to help me tackle this topic is Kathryn Langsford of Photos by Kathryn in Vancouver, Canada. 

We talk about the game-changing realizations we made that not every client is the right fit for your business and how embracing that can actually free you to create your very best work in the very best way for your very best clients.

Listen in as Kathryn reflects on the temptation to take on clients who didn’t want to do business her way. Why was she tempted? Because bills gotta get paid, that’s why! 

She learned, the hard way, that this often leads to a lose-lose situation = unhappy clients AND an unhappy Kathryn with neither party getting what they really want.

During our conversation you’ll learn how to watch out for red flags that a client might not be right for your business, such as clients wanting services or products that you don’t offer; “rule-breakers” who don’t want to do business your way, and other signs that signal a dumpster fire in the making. 

Kathryn and I also talk about our experiences setting boundaries, creating processes that protect your creativity and the client experience. As always, we share our fails and our hard-earned wisdom to help you listen to your gut when it comes to taking on clients and sticking to your vision.

Believe it or not, being willing to not please everyone and make sure you’re crystal clear with prospective clients about what you DO and what you DON’T do make the entire process of portraits so much easier and more enjoyable. Those who don’t want what you do find someone else (deep breaths, it’s really ok!)  and the clients who move forward actually “get you” and love every minute of their time with you. 

Everyone wins.

In this episode, you will learn the value of:

• not everyone being your ideal client and how taking on clients that aren't the right fit often leads to frustration
• noticing and paying attention to red flags
• setting clear boundaries with clients and maintaining a schedule
• avoiding giving away your work and offering free services or products
• educating clients about your style and process

Timestamps:

[3:07] Not every client is the right fit, and forcing it can harm your reputation.

[5:12] Ignoring creative instincts and red flags for money can lead to frustration and subpar work.

[8:52] Clients seeking work outside of your style should be educated, but mismatches ultimately require parting ways.

[11:00] While some red flags can be addressed with education, ignoring intuition often leads to regret.

[13:22] Kathryn argues that taking on unsuitable clients out of fear of losing money usually results in frustration and failure.

[15:20] Offering extra services or items to please clients often backfires and reduces your profit.

[18:31] Kathryn reflects on how having given away free products, like albums, was time-consuming and not worth the effort.

[19:01] Kathryn realized offering physical proofs led clients to settle for small prints, not larger purchases.

[21:29] Kathryn believes that presenting only the best images increases value and protects creative boundaries.

[24:13] It's important to maintain boundaries, such as charging extra for weekend sessions.

[25:33] Hear how Kathryn avoids saying "no” and instead guides clients to align with her business practices.

[28:12] Kathryn accepts that some clients won’t fit her business model.

[31:34] Taking on clients that aren't good matches drains your energy and leads to dissatisfaction on both sides.

[34:48] Kathryn finds that prioritizing compatible clients makes her work feel rewarding and more enjoyable.

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

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Ultimate Client Consultation Form

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Kathryn Langsford

Website | Instagram

Join me for the first episode of the year as I talk all about how to best structure your calendar for the year.

“If it’s not on the calendar, it’s not real.” Sound familiar? After fifteen years in this business, I have learned time and again that having a strategic calendar is incredibly important in order to run a profitable and enjoyable photography business.

Tune in as I use real-life examples from our studio to explore how properly setting up your calendar can give you control over your business and yourself, discussing important steps such as setting business priorities, grouping similar activities together, and, of course, creating buffer times for managing workflow.

I also discuss common mistakes and how to avoid them, so if you are wondering how calendaring helps you avoid burnout and ensure that your creative energy remains your top asset, this episode is for you.

Listen in as I dive into all of this and more so that you can go into 2025 showing up for your clients with your best self.

In this episode, you will learn the importance of

• Strategic calendaring and why it's is essential for a successful and enjoyable portrait photography business
• Setting annual business priorities and align your calendar with your goals and personal values.
• Grouping similar activities together in order to maximize efficiency and your creative energy
• Building in buffer times for workflow management to ensure productivity
• Scheduling personal days and maintaining boundaries to prevent burnout and improve clients' experiences

Timestamps:

[01:00] After recovering from illness, the new season of the podcast resumes with a focus on strategic calendaring for business success.

[03:02] Calendaring properly helps give control over your business and personal energy.

[06:22] Group like activities together.

[08:03] Set buffer times for workflow management to help ensure efficiency.

[10:04] Schedule personal days for essential tasks; create a structured booking system.

[13:14] It's important to avoid overcommitting during peak seasons; schedule promotions during slower times.

[15:45] Map out 2025, and focus on profitable seasons and essential personal time.

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

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Time Blocking Guide

Do The ReWork

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Allison Tyler Jones

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The problem is, we offer TOO MANY CHOICES.

Showing too many images to clients is probably the single, biggest sales mistake I see photographers making. 

As a result, clients are overwhelmed and paralyzed trying to decide between images we should have already tightly curated for them.

Our expertise is to show clients what images truly resonate - the meaningful image, not an endless parade of slightly different images where none stand out or feel special. 

Free yourself from overwhelm; try this exercise, force yourself to streamline and focus on a single, compelling image to capture each concept (or pose) that you’ve photographed.

Does just the thought of doing this give you an ulcer? That’s just fear talking. Fear that showing more makes the experience more valuable. 

It doesn’t.

In fact, the opposite is true. Showing less, but better images, is a super power and one that will have your sales meetings moving more quickly and your sales closing faster. 

Let’s turn that fear into power. I challenge you to show less, and offer more focus; focus on the meaning and emotion in each image that makes them special.

Tune in this week as I wrap up this three-part miniseries: Are You Overwhelming Your Clients? Part 3: Too Many Choices 

Are you ready to help clients stress less and by showing less?

Tune in, and let’s bring clarity to your client’s choices. 

Make 'less is more' not just a saying but a way of working.

Let's Do It!

In this episode, you will learn the importance of

• How simplifying choices for clients can prevent decision paralysis and enhance satisfaction
• More choices does not always mean better
• How too many options can create anxiety and confusion
• Curating images with a skilled eye to deliver the best choice and value to clients
• How guiding clients with expertise and a clear vision helps them feel confident in their decisions
• Reducing the number of images shown by 30% and how that can lead to smoother sales appointments

Timestamps:

[01:00] This episode addresses avoiding excess choices with your clients.

[02:28] Offering too many product options increases client anxiety and decision paralysis.

[05:07] Guiding clients through fewer, curated choices shows expertise and makes selection easier for them.

[08:10] With a focused vision, combine your talent with clients’ unique needs to showcase tailored options.

[10:47] Only present clients with the best image from each pose, avoiding overwhelming choices.

[13:24] Presenting fewer options helps clients choose confidently without second-guessing themselves.

[15:53] Limiting individual images of each family member prevents clients from feeling overwhelmed.

[17:59] To help prevent decision fatigue, offer a curated selection.

[20:27] Clients don’t actually want to see every possible image or product option, so curation is so important.

[24:54] ATJ's challenge for listeners: reduce session elements by 30% to avoid overwhelming clients with choices and experiences.

[27:05] ATJ encourages confidence in offering clients a curated, streamlined experience as the true value.

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Barry Schwartz - The Paradox of Choice: Why More Is Less

Do The ReWork

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Allison Tyler Jones

Website | Instagram | LinkedIn

You want your clients to have an AMAZING, UNFORGETTABLE experience with you. 

An experience they brag about to others. 

An experience that transcends just getting their “picture taken.”

An experience they can’t get anywhere else. 

But are you overdoing it on experience to the point that it becomes overwhelming or even exhausting to your client?

Join us for Part 2 of our discussion about Client Overwhelm. 

Tune in as I explore how creative ADD coupled with self-doubt can drive you to keep adding more and more: more outfits, backgrounds, or props than anyone needs. Hours of hair, makeup, multiple locations and hours of shooting. 

More is more right?

Wrong.

Remember, your job is to focus on what the client truly needs and to provide a memorable, but not exhausting, session.

In this episode I’ll explore the idea of shooting with intention, sharing some tips on how to refocus our energy so that we’re delivering not just memories but meaningful products.

I’ll help you make a mindset shift from adding on all the extra stuff to focusing on what means the most to your client, in the session and after. 

You’ll learn about the absolute magic of creative constraints. 

Trust me, narrowing down is where your genius shines.

From managing variables to embracing simplicity, this episode is all about refining your approach for clients who are thrilled with your process AND can’t wait for their next session with you.

Be sure to tune in next week for our third and final episode of this series when I discuss how to determine if you’re overwhelming clients with too many choices.

Let's Do It!

In this episode, you will learn the importance of

• simplifying the client experience and eliminating unnecessary variables
• focusing on the finished product rather than an elaborate, drawn-out experience
• using the concept of the "minimum effective dose" to determine the smallest amount of effort or time needed
• creative constraints and how they can enhance focus and creativity, allowing photographers to capture the most impactful images with simplicity
• pre-session consultations to create a clear agenda, aligning client expectations with achievable outcomes

Timestamps:

[01:03] This week's episode discusses how overwhelming clients with too much experience can hurt business.

[03:17] Overcomplicating the process and adding too much can overwhelm clients.

[06:57] The solution is to shift focus from experience to selling the finished product, guiding with consultation.

[09:25] Using a consultation form and creative constraints helps simplify the process and focus on essentials.

[11:13] Focus on shooting just enough images and experiences to meet the desired outcome.

[14:26] Limit unnecessary variables.

[17:15] Simplify sessions by reducing things like outfit changes and locations.

[19:37] Focus on the finished product and simplify the experience by narrowing creative decisions to match the client’s needs.

[22:10] Narrowing variables and focusing on what’s best for the client creates a valuable, efficient experience.

[24:38] Review areas where you've added overwhelm, simplify, and focus on the minimum effective dose for desired results.

Click here to listen!

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

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The ReWork #113: Who Are You and What Are You Actually Selling?

The 4-Hour Workweek by Tim Ferris

Do The ReWork

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Allison Tyler Jones

Website | Instagram | LinkedIn

We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether.

In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand.

Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more? 

That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter.

Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI. 

In this episode, you’ll learn:

• How many creatives overwhelm clients with too many options, experiences, and words, leading to confusion
• The two primary causes of client overwhelm - the creative's own ADD brain tendencies and insecurities about their abilities
• Why overloading clients with information or choices can hinder business growth
• Why simplification is key, focusing on essential communication, breaking information into bite-sized pieces, and ensuring clarity in what the brand offers
• The importance of listening to client cues and maintaining concise, focused communication

Ready to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio.

Let’s do this!

Timestamps:

[01:04] Today's episode covers how creatives often overwhelm clients due to insecurity and an "add more" mindset.

[03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them.

[05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers.

[08:20] It's important to aim for concise, clear explanations and active listening.

[11:58] Simplify your client interactions, conveying only essential information to guide them through each step.

[14:52] Simplify interactions by focusing on clients' needs, reading social cues, and keeping initial calls short.

[17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning.

[20:05] I aim to help clients define their vision and simplify the client onboarding process.

[22:39] Review your client onboarding process and streamline communications to be clear and concise.

[24:03] Identify areas where you overwhelm clients with excessive wording and experience.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

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Ultimate Client Consultation Form

Donald Miller - Building a StoryBrand: Clarify Your Message So Customers Will Listen

Greg McKeown - Essentialism: The Disciplined Pursuit of Less

Do The ReWork

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Allison Tyler Jones

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Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money.

That’s why Drake Busath is joining the podcast again today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years.

Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio. 

With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio.

So listen on to find out what is working in marketing portraits right now.

In this episode, you’ll learn how to:

• Map out email campaigns for the whole year.
• Run children’s events to get new families in the door.
• Design promotions that are on-brand.
• Create eye-catching mailers that showcase quality.
• Trying new marketing ideas and seeing if they are sustainable.

Here’s a glance at this episode:

• [03:15] - In the 40 years of his career, Drake has been through a booming economy and recessions.
• [04:19] - Drake shares the promotion driven style of email marketing and the efforts surrounding mailings that clients interact with.
• [07:10] - Drake’s studio does a Children’s Day event a few times a year to drive new young families coming in.
• [08:54] - It’s important to show products and not just images.
• [10:17] - Drake can’t maintain email promotions and stay consistent on his own.
• [12:03] - Employees can dual task, especially receptionists who are the first to talk to clients on the phone.
• [14:27] - One of the ways Drake keeps these children’s events on brand is to keep them themed by season, not holidays.
• [17:08] - These events differ from mini-sessions by being during the week and by being on site.
• [19:34] - After these events, families come back to the studio to order, just like regular sessions.
• [21:41] - Using Mailchimp, Drake has a team member build campaigns and schedule them out at the beginning of the year.
• [22:57] - Drake continues to use mailers as they have been successful through the years. He combines promotional deals and attractive design.
• [26:19] - The family sessions that include a high school graduate are typically the best clients for Busath Photography.
• [27:51] - This year, Drake is promoting an album with high school graduation sessions to include the variety they are shooting.
• [30:47] - Drake shares some exceptions he makes and some of the times he caves for certain client requests.
• [32:46] - Every other year, Drake sends out a catalog for services and products.
• [34:22] - Busath Photography offers a lot of different services and the catalog listings are powerful as a mailer and to have around the studio.
• [37:18] - The catalog is very attractive and acts as a brand ambassador.
• [39:20] - Be hesitant to say that something is free. Clients have to earn these promotions.
• [41:07] - Reach out to Drake through his website to get a copy of his catalog.
• [43:19] - You can’t do everything. Choose the marketing platforms that work for you.
• [45:00] - You will try something that will be successful for a while but isn’t sustainable.
• [46:21] - Plan to have a good website designed as it has been the best advertising for Busath.
• [47:32] - Room view images have been impactful.
• [49:42] - Drake and Allison have teamed up for an amazing opportunity in France.
• [54:01] - Drake does workshops in Italy as well which you can find out more about by clicking here.
• [59:26] - In the current economy, things can be tough, but Drake and Allison are seeing some good trends.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Drake Busath:

Website | Instagram | Italy Workshops

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began! 

It’s all about the First Client Phone Call, where the tone is set for everything to follow. 

Have you ever wondered if you can create a business out of portrait photography? 

You may want to increase your income, and your first thoughts are to find more clients. 

However, instead of trying to attract MORE clients, consider attracting BETTER clients. 

Maybe you need a better way of doing business altogether; one that attracts great clients who love what you do and see the value in it?

This episode was recorded with our former client coordinator, Jessica Mackey, and we chatted about all things client contact and how to find and attract your best clients!

When she first started with ATJ Photo, Jessica was terrified of calling new clients. 

“I did everything I could to put off making that phone call.” 

Of course, there were certain types of questions that were scarier to field than others. 

“When anybody talked about investment, the cost and expense. That’s something that has to be addressed early on and depending on how the conversation goes, it sets the tone for the rest of the phone call.”

She soon found that focusing on connection creates a sense of value for new leads who called about service inquiries. Jessica also realized the value in relating to potential clients from a parent’s perspective, adding more connection points.

 “You’re looking for ways to validate and make it clear that you want to know more. Setting a feeling of caring about the person on the other line gives them a phenomenal first experience, setting the expectations for future points of contact and service.”

Jessica’s experience has shown that focusing on clients and not focusing on yourself is the most effective way to achieve new client buy-in. 

“Everything you say to the client has to circle back to them.” 

This is about them, NOT YOU, so make sure you always refer back to the person you are talking to.

Listen in to find out:

• How multitasking affects your convo.
• How to answer the most difficult questions a potential customer can ask you.
• Learn how to ask more questions and dig deeper into the initial consultation.

PLUS

• The importance of transparency in your business from the get-go.

Your First Phone Calls may never be the same!

Timestamps:

[0:03:40] Jessica’s first experience with new client calls.

[0:06:08] What she was trying to avoid when she was postponing calling new clients.

[0:07:52] Scariest questions to field when Jessica was taking calls.

[0:12:51] Leading the conversation asking details to make a connection.

[0:15:58] Relating to clients from a parent’s perspective.

[0:19:03] Using the initial consult to reconnect with clients when they are planning their shoot.

[0:22:42] Why you should assume that everyone is your client.

[0:24:00] How to answer the most difficult questions clients will ask you.

[0:29:12] The client’s contact sequence of events and how to set up appointments.

[0:32:06] Little nuances in your conversation make the biggest difference.

[0:38:09] Other than price, what is the second most difficult conversation to have with a potential client.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

ATJ’s Ultimate Client Consultation Form - Free Download

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

I have always found it valuable to develop a framework for how we view our clients, and Tim's insights really resonated with me.

How do you relate to your clients - as family, friends, or maybe something more professional?

Tim also discusses how his father's influence shapes his work today and how photography is not just about capturing images for him but about blending art with emotion and telling compelling stories.

We also talk about why client connections are important, the art of leading a session with confidence, and the importance of crafting a powerful narrative in every portrait. Tim’s focus on simplicity in clothing and backgrounds allows the complexity of human stories to stand out, and his idea of incorporating letters on the back of each portrait to create deeper connections in a family is a stroke of brilliance.

Join Tim and I as we explore how taking control and building trust can elevate your portrait business to another level. 

Let's Do It!

In this, episode, you will learn the importance of

• Building client relationships and learning why treating clients like family can help establish sincerity and trust
• Balancing art and business and discovering how to thread authenticity into sales and marketing
• Narrative-driven photography and how focusing on storytelling enhances the emotional connection in portraits
• Creating authentic portraits and understanding the impact of learning clients' stories and personalities before sessions
• Leadership and confidence and gaining insights into taking control during sessions
• Clarity and consistency in branding and recognizing the value of maintaining a clear personal style to attract the right clients

Timestamps:

[0:03:34] Tim treats his clients like family and believes that sincerity makes service genuine rather than manipulative.

[0:06:03] ATJ believes that each business owner should find an authentic way to view clients.

[0:07:21] Tim emphasizes nurturing sincere relationships to enhance client confidence and service quality.

[0:09:57] Tim's early passion for photography focused on storytelling before financial concerns.

[0:12:37] Hear how Tim markets his photography through storytelling, prioritizing emotional narratives over technical skills.

[0:15:27] ATJ values incorporating letters to add depth and meaning to the photography experience.

[0:16:50] Learn how Tim learns clients' stories beforehand and enhances the authenticity of the portraits which he captures.

[0:19:49] Tim prefers a controlled environment to capture genuine connections and emotions during photo sessions.

[0:22:26] Many photographers hesitate to take control during sessions, impacting their results.

[0:23:06] Having a parent present can hinder sessions.

[0:25:28] Clients want more than technical skills; they seek leadership and flattering poses during sessions.

[0:27:10] Tim explains how clothing choices significantly impact portraits.

[0:29:55] ATJ emphasizes how photographers must prioritize authentic moments over client demands.

[0:31:35] Consistency in style builds clarity and helps guide clients without too much variety.

[0:34:44] Trust yourself to make decisions; mistakes are acceptable, but clarity and consistency are essential!

[0:36:43] Tim adds that it's important to measure your art's worthiness by clarity, technical excellence, emotion, investment, and consistency.

[0:39:46] Loyal clients appreciate your work and refer others, helping you attract the right customers!

[0:42:34] ATJ argues that confidence is key when redirecting clients to make better choices for their art.

[0:43:16] Tim discusses how he uses clients' words to highlight emotional impacts when discussing photos in the sales room.

[0:46:40] Clients often underestimate size; I prefer showing results to help guide their decisions.

[0:48:47] Tim asserts that discussing art's placement requires addressing unvoiced client concerns during calls and meetings.

[0:51:50] Providing information upfront helps clients choose experiences; creativity thrives within defined boundaries.

[0:53:34] ATJ adds that attempting to replicate one's past work lacks impact because each subject has a unique story.

[0:55:07] Unveiling art loses its magic when replicating previous work; uniqueness is very important in photography.

[0:58:27] Educating clients and sharing truths helps both artists and clients succeed in photography.

[1:00:55] Tim explains how true service involves leading and guiding clients.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Tim Walden

Website | Facebook | Instagram | YouTube

After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill. 

💡Do you need some new concepts and ideas to inspire upcoming sessions? 

🖌️Does the studio need to be painted? 

👀Is the studio even clean? 👀

📸What “surprise and delight” trick will you have up your sleeve for clients this season? 

You don’t want to be making these decisions during your busiest time of the year, so make them NOW. 

In today’s episode, Jessica, ATJ’s former Client Coordinator and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet.

We’ll be discussing the physical elements of your studio that you should focus on before the holiday season starts, how to make your clients feel extra special, ways to refresh your inspiration (which will benefit you as the artist, as well as your clients), and more.

If you’re ready to kick things into gear in your business this season, and really “WOW” your clients, this is the episode for you.

And because we want to support you all we can, we’ve created a FREE downloadable PDF 

The 5 Key Steps to Getting Ready for Your Busy Season  full of tips and ideas to get your own creative wheels turning.

Let’s Do It! 

Timestamps:

[0:01:02] The holidays are coming, and this episode is going to make this holiday season your best yet! 

[0:02:04] Where you can find the downloadable PDF that corresponds with today’s episode.

[0:03:59] The most common struggles experienced during the crazy busy season. 

[0:04:38] A strategy that we use to ensure that our calendar is filled with clients we love most. 

[0:07:24] Steps we take to refresh our studio space to ready it for the holiday season. 

[0:09:35] Jessica’s infamous popcorn faux pas, and a reminder to be thoughtful of the scent in your studio.

[0:11:24] Examples of the ways that we keep our studio fresh and refreshed. 

[0:13:03] Factors that I take into consideration when I have clients in my salesroom. 

[0:14:08] The time when we make any adjustments to the business, and examples of what those adjustments might be.

[0:17:38] Reworking your inspiration; our third tip for the fall season.

[0:19:07] What I do to fuel my inspiration.  

[0:21:23] How I make each experience with returning clients new and exciting.  

[0:24:38] Why I love this creative restriction of working in studio.  

[0:25:30] How we keep our holiday cards concepts creative and custom. 

[0:28:01] The value of challenging yourself in every portrait session. 

[0:30:47] Ideas for making our clients feel special. 

[0:34:29] Overcoming the challenges that parents experience when bringing their children for a session. 

[0:37:11] A recap of the 5 key steps that we discussed today.  

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

The 5 Key Steps to Getting Ready for Your Holiday Season  

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

We discuss why so many photographers struggle with valuing their art. It’s a challenge that hits home for so many of us who started out driven by creative passion but need to transition to a more business-minded approach because, hey, we have bills to pay, and, more importantly, we are providing VALUE to our clients.

Gregory shares insights into the industry’s shift from film to digital and how that massive change affected not just the actual photographic work but also the way we connect with clients. A change that is still affecting the industry today.

One key takeaway is the importance of getting your mind right about your business and staying relevant in a changing world.

And speaking of change, we’ll use AI (ChatGPT) in real time to investigate pricing a 16x20 (you’ll love this!) 

We’ll also discuss reframing how we look at what we are actually selling our clients and the value that has. 

We talk about dreaming big and maintaining creative discipline while making sure that your business is up to current challenges and has been built to withstand future changes. 

Greg's insight and philosophy is sure to inspire you to rethink your pricing strategy, embrace change, and find new ways to thrive in this dynamic industry, so get ready for a thought-provoking conversation that just might change the way you view the value of your work..

Let's Do It!

In this episode, Greg and I discuss

• Mindset Shift: make the transition from a hobbyist mindset to a business, especially in how you value your work and subsequently price it
• Adapt to Change: how the shift from film to digital photography created challenges
• Understand The Value of Physical Product: the need for photographers to focus on creating and pricing physical products rather than treating digital files as the product
• Dream Big: why to give yourself permission to envision new possibilities and business models that can lead to growth and expansion

Here’s a glance at this episode:

• [5:15] - Gregory reflects on the industry's struggles with pricing and emphasizes the need for a business mindset.
• [7:06] - Fear can be overcome in change management, but the industry faces a failing business model.
• [10:26] - Gregory points out how many professionals have resisted the shift to digital photography, leading to stagnation.
• [12:24] - Digital technology accelerated changes in photography, causing loss of important business principles.
• [15:29] - The photography community has split into two camps, with younger women pursuing looser styles and lacking effective mentorship.
• [16:15] - Gregory criticizes influencers for treating digital as a product rather than just an additional tool.
• [19:19] - Gregory touches upon how his shift to an art-focused business model during the digital transition boosted sales.
• [21:19] - Clients value physical artifacts over digital files, valuing lasting memories.
• [24:57] - Gregory suggests trying gallery-style pricing to change how people see product value
• [27:46] - ATJ discusses pricing for 16x20 canvas prints, ranging from $75 to over $600.
• [30:44] - Gregory emphasizes creating a clear brand and pricing around a single focus.
• [32:58] - ATJ advises resisting client-driven product lines and focusing on what the photographer truly wants.
• [35:30] - Envisioning possibilities leads to change, even if it's a gradual process.
• [36:35] - Gregory highlights the importance of giving oneself permission to dream to spark change.
• [38:55] - For ATJ, deciding to stop photographing weddings opened up space for new inspiration.
• [40:27] - Gregory advises focusing on one main product first to establish a clear brand and voice.
• [43:29] - ATJ likens building mystique around a brand to luxury handbags.
• [44:56] - Dreaming big is key to achieving sustainable success, not just minor adjustments.
• [46:54] - Many creative industries operate on unsustainable models.
• [48:02] - Gregory compares running a photography business to being commissioned as an artist.
• [51:31] - Gregory shares that he encourages his children to integrate work and passion, creating a harmonious and fulfilling life.
• [53:11] - Gregory values spreading love and connection as a way to enrich lives and open new opportunities.
• [55:19] - Gregory enjoys the Smartless podcast and finds timeless wisdom in old books and pamphlets.
• [58:00] - ATJ stresses the importance of building long-term relationships with loyal clients.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Smartless Podcast

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Gregory Daniel

Website | Instagram | Facebook | X

How can you anticipate client needs to elevate the perception of your portrait photography service?

As we gear up for family portrait season, Kathryn Langsford joins me on the show again to share her insights into crafting an exceptional client experience. We are discussing the three essential pillars that elevate every session, ensuring that families not only receive stunning portraits but also enjoy a stress-free and memorable experience.

#1: Stock the Studio: First up, we explore the importance of having everything handled before the session even begins, such as stocking the studio with essentials like bobby pins and safety pins and providing snacks that won't stain clothes. These thoughtful touches leave nothing to chance and can significantly reduce client anxiety. For a comprehensive list of items we love to have on hand in the studio, check out our newly updated FREE: 5 Key Steps to Get Ready For Your Busy Season PDF here. 

#2: Promote the Luxury Vibe: Next, we discuss creating a luxury service vibe. Kathryn shares how she transforms her studio into a welcoming space, complete with pleasant aromas and personalized swag bags for kids. She goes the extra mile, even offering wardrobe pickups a week before the shoot to ensure families arrive prepared and looking their best. (No having to run home because Dad forgot his tie/belt/shoes!)

#3: Set the Creative Agenda: Last but not least, we examine the idea of setting a creative agenda. By anticipating what clients will be purchasing during the consultation, Kathryn ensures that each session runs smoothly, keeping the focus on capturing the images that are planned for the walls of her clients home or their custom-designed albums. 

If you're curious about enhancing client interactions, this episode is packed with practical tips you won't want to miss. Grab a notebook because this is definitely going to be a good one.

Let's Do It!

In this episode, you will learn the importance of:

• Anticipating client needs and preparing essentials in advance, such as wardrobe fixers and snacks, to reduce client stress
• Creating a luxurious experience and offering personalized touches to make clients feel valued
• Establishing a creative agenda and planning the session with the end product in mind
• Effective communication with clients
• Reducing overwhelm by limiting options and providing clear guidance

Here’s a glance at this episode:

• [2:32] - Hear how Kathryn prepares her studio with essentials to ease clients' stress about their appearance.
• [5:12] - ATJ emphasizes the importance of having common tools ready to reduce client stress.
• [6:06] - Kathryn minimizes stress by managing parking, providing snacks, and creating a relaxed atmosphere.
• [9:47] - Learn how thoughtful snack choices help maintain a positive environment for both kids and parents.
• [12:08] - Kathryn touches upon her second pillar: aiming for a luxurious studio experience.
• [15:35] - Wardrobe pickup services alleviate client stress by ensuring outfits are ready and steamed.
• [17:43] - Most clients appreciate wardrobe pickup, which addresses common issues and saves time.
• [20:11] - Kathryn highlights the third key element: setting a creative agenda for each session.
• [22:45] - ATJ warns against overcomplicating sessions with too many distractions and options.
• [26:22] - Kathryn explains that most clients quickly understand the importance of focusing on what they'll actually use.
• [28:33] - Kathryn highlights how a creative agenda prevents wasted time and ensures client satisfaction.
• [30:52] - It's important to plan ahead of time with clients to avoid frustration during ordering.
• [33:32] - ATJ stresses the value of addressing client pain points and setting a clear creative agenda beforehand.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Kathryn Langsford

Website | Instagram

Ever been in a situation with a less-than-cooperative subject who is making everything difficult?

If so, this episode has your name all over it. 

Listen in as two family portrait photographers discuss our best tips, tricks and wild experiences in the trenches of photographing families of all sizes and kinds. 

Drake Busath is my guest this week. As the co-owner of the legendary Busath Photography in Salt Lake City, he’s one of our most popular guests on the podcast and he is bringing the goods this time with all his best directing tips.

What I think you’ll most enjoy is the different way we both approach a family session. Drake is chill, cool under pressure and go-with-the-flow. I am…..none of those things. And yet, we both manage to make our living photographing families. 

Drake shares how he is inspired by Hollywood legends like Ron Howard and Steven Spielberg, sharing his journey from architectural and food photography to the world of family portraits.

He also discusses his unique approach to directing, balancing classical techniques with fresh ideas.

We chat about everything from effective prompts and handling difficult situations to the importance of maintaining energy throughout a shoot. Drake also reveals how he blends control with collaboration to capture authentic moments.

Plus, we touch on the business side of things and how to build a photography brand that’s both successful and uniquely your own. 

If you have ever wondered how to keep your family portraits dynamic and engaging or how to behave when two teenage boys decide to punch it out in the middle of a family session, this episode is for you. Drake’s experiences and tips offer a fresh perspective that could transform the way you approach your next session.

Let's Do It!

In this episode, you will learn:

• How to blend classical posing techniques with a fresh, dynamic approach to keep family portraits engaging!
• Strategies for handling challenging children during shoots, including playful and creative methods
• The importance of capturing genuine interactions and emotions to create meaningful, lasting portraits
• Tips for evolving your unique style by blending control with collaboration and drawing inspiration from famous movie directors
• Different business approaches in photography, from luxury to retail models, and how they impact success!

Here’s a glance at this episode:

• [3:06] - As a second-generation portrait photographer, Drake was influenced by his father's 50-year career.
• [4:53] - Drake admires ATJ's style and appreciates their different approaches in family photography.
• [7:46] - Drake shares how, over time, boredom drove him to push beyond client expectations.
• [8:37] - Drake values feedback from peers and colleagues over client critiques.
• [11:28] - Inspired by other industries and by the book Culinary Artistry, ATJ strives for artistry while delivering enjoyable experiences.
• [12:57] - Drake prefers a team approach for business flexibility, inspired by his father's legacy.
• [15:42] - Drake has observed a surge in photography businesses, with increased activity especially at popular scenic spots.
• [17:30] - Hear how Drake learned to balance control with collaboration, guiding clients with descriptive cues.
• [19:54] - To capture authentic moments, Drake directs families to interact naturally and adjust poses minimally.
• [22:24] - Drake adjusts his speaking volume to maintain children’s attention and varies it to avoid becoming background noise.
• [25:13] - ATJ evolved her approach from raising neurodivergent children, using creative incentives like rewards for behavior.
• [26:41] - Drake contrasts different methods of handling challenging children and notes how his son’s playful approach adds depth to portraits.
• [29:04] - For teens, ATJ subtly shows affection while maintaining their coolness.
• [30:14] - Drake describes how he assigns roles to clients like actors.
• [35:06] - Drake  suggests using camera stands for low angles to avoid gear issues.
• [37:18] - Using assistants for technical tasks and managing large shoots, Drake values creative engagement from photographers.
• [40:30] - Inspired by film directors like Spielberg and Eastwood, Drake uses humor and positive reframing to handle difficult situations.
• [42:10] - ATJ enforces strict boundaries during shoots, managing behavior and using humor to handle interference from parents.
• [45:52] - ATJ focuses on dynamic elements to keep shoots engaging, focusing on capturing personalities.
• [46:46] - Unique styles in photography are crucial; develop and embrace your own strengths and personality.
• [50:16] - Drake touches upon the importance of confidence.
• [53:05] - Focus on the unique details in pictures to celebrate the good times rather than focus on imperfections.
• [56:20] - Drake argues that the real value lies in recognizing and celebrating clients' uniqueness.
• [58:43] - Capture genuine relationships and interactions for enduring images that reflect real connections, not just fleeting trends.
• [1:01:56] - ATJ points out how authentic moments attract clients who value true stories, so mix traditional and unique images for wider appeal.
• [1:04:05] - Collaboration and understanding clients lead to natural interactions.
• [1:06:08] - Drake explains how beginning with a controlled approach, as with film, helps in refining your directing style and understanding your clients.
• [1:09:38] Drake believes that photographers should learn from directors like Ron Howard to master storytelling and direct effective portraits.
• [1:11:23] - Balancing control and collaboration in photography helps capture true stories.
• [1:13:41] - To manage young children, Drake balances objects on his head and uses playful discipline techniques.
• [1:15:32] - ATJ engages kids with jokes and playful discipline; a puppet or funny staff behavior tends to keep them entertained.
• [1:17:33] - Drake points out how teaching concepts to others reinforces your knowledge and how sharing success stories often leads to new ideas.
• [1:20:42] - Disrupt expected behavior by telling edgy stories to intrigue and engage children during sessions.
• [1:22:19] - ATJ shares a story of having allowed a distressed child some control, like a playful idea, which helped improve cooperation.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Transcending Trend with Drake Busath Episode #038

Marketing Right Now with Drake Busath ReWork Episode #079

Reading:

Book: Culinary Artistry by Andrew Dornenburg & Karen Page

Book: The Talented Mr. Ripley by Patricia Highsmith

TV/Film:

Netflix Series: RIPLEY

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Drake Busath / Busath Photography

Website | Instagram | LinkedIn

I think that this probably strikes a chord with many of you, right?

Being creative is amazing BUT, most of us also need to balance being an artist while also trying to pay the bills with our talent and THAT is where things can get a little bit sticky. 

Joining me today is Rudi Marten, CEO of Clark Marten Photography in Billings, Montana. Rudi transformed a small, home-based family studio into Montana’s premier family portrait studio and under his leadership, the studio is on track for its best year yet.

Listen in as Rudi shares how he has built on his parents' legacy and evolved the business by focusing on the mission and setting ambitious (some might say crazy!) goals. 

He shares how he has made the change from offering a wide range of services to niching down to just family portraits, despite client pushback in the beginning.

Rudi also shares the challenges and rewards of staying true to your vision and to your mission, highlighting the importance of purpose and intention both in business and in maintaining high-quality work.

Rudi’s insights on balancing the art and business sides of your craft will be invaluable if you’re looking for practical tips on how to elevate your business while staying focused on creating the art that you love.

Let's Do It!

In this episode, you will learn:

• How Rudi evolved from a hobbyist mindset to a focused business approach, emphasizing purpose and intention
• The value of specializing in a specific niche, enhancing business growth and client satisfaction
• How to manage initial pushback from clients
• Strategies for setting prices that reflect the value of the work and managing client expectations
• The significance of having a clear mission and vision to guide business decisions and inspire both your team and your clients

Here’s a glance at this episode:

• [3:18] - Rudi shares how his parents were impressed by the business’s growth and how he now relies less on them.
• [6:50] - Rudi focuses only on photographing families, unlike his dad who specialized in high school seniors.
• [9:16] - Disruptions from photographing kids affected studio efficiency; Rudi recalls a past mistake with school pictures.
• [11:45] - Unlike her dad's approach, ATJ values focusing on what you love and avoiding distractions.
• [13:14] - Rudi emphasizes finding your own path and running a business that operates independently.
• [15:58] - Treating art as a business creates wealth and opportunities.
• [18:59] - Rudi’s prices are high, competing with other purchases; he values clients who choose portraits over vacations.
• [21:31] Rudi dismisses clients who resist pricing, highlighting the high value of art.
• [23:17] - ATJ prefers selective client intake, helping to ensure high-quality service and focusing on large-scale wall art.
• [25:21] Hear how Rudi sets goals for income and sessions, aiming to place portraits in 100,000 homes for success.
• [27:45] - Purpose and intention in art are so important, as is proper pricing to cover expenses and unexpected challenges.
• [29:33] - Rudi emphasizes budgeting, planning, and purpose for his team, overseeing finances and inspiring through a clear vision.
• [32:17] - Clark Marten's mission to place portraits in 100,000 homes motivates and unites the team.
• [34:35] - Rudi aims to rekindle clients' initial emotional connection to portraits, handling payment plan issues empathetically.
• [37:20] Rudi views the business like retail, expecting returns and cancellations, and not taking them personally.
• [39:27] - Rudi feels regret when families skip portraits, missing opportunities to impact children’s lives.
• [41:41] Emphasizing the confidence-boosting nature of photography, Rudi reminds clients of their impact through portraits
• [43:28] - ATJ prioritizes job satisfaction and unique client experiences over money; money follows naturally.
• [46:13] - ATJ stresses listening to clients' concerns, avoiding assumptions, and empathizing with those wanting to cancel plans.
• [47:43] - Price and scheduling are both key issues but can be used as marketing opportunities.
• [50:36] - Rudi aims to honor his parents' legacy by excelling in family portraits and strong business practices.
• [53:36] - Hear ATJ compare learning business metrics to mastering photography settings.
• [56:03] - Rudi recommends the books Buy Back Your Time and Fierce Conversations.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Reading:

Book: Buy Back Your Time by Dan Martell

Book: Fierce Conversations by Susan Scott

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Rudi Marten / Clark Marten Photography

Website | Instagram | LinkedIn

That’s exactly what this episode is about - taking a step back to give your portrait studio a “report card” of its own! 

😱 Are you hitting your financial goals, or are you afraid to take a peek at the numbers? Don’t worry; I’ve got your back. It’s time to take a closer look at your revenue. Are you growing, or is it time to make some adjustments?

In this episode, I’ll walk you through a few key areas to check in on like:

💰 Revenue: How’s that top line looking? Are you meeting your goals for the year or has it been slower than previous years?

📈 Profit margins: Bottom line is where the rubber meets the road. How much of that top line are you keeping? Have you raised your prices lately? If not, inflation might be eating into your profits.

📋 Average sales: This is THE number you should have a laser focus on in your business. I’ll share my favorite tips on how to increase your average sales with new products or pricing strategies that might just give your bottom line a boost.

So grab a notebook and pen, and let’s get to work! By the end of this episode, you’ll have a clearer picture of where your studio stands and how to make positive changes that will set you up for success!

Let’s Do It!

In this episode, you will learn

• How to conduct a self-assessment of your portrait business using an A-F "Report Card" approach
• The importance of tracking revenue growth, stagnation, or decline and grading yourself based on financial performance
• Strategies for maintaining or improving your profit margins, including adjusting prices or lowering costs
• Tips on how to boost average sales by adding new products or refreshing existing ones
• How to track session counts by type and evaluate if they’re in keeping with your business goals

Here’s a glance at this episode:

• [1:43] - ATJ challenges listeners to use a report card to identify strengths and areas needing improvement in their portrait businesses.
• [3:26] - Evaluate your revenue by comparing it to last year's numbers.
• [5:04] - Assess your profit margin by examining costs and adjusting prices.
• [7:46] - Review your average sale, comparing it to last year, and listen to episodes 24, 25, 26, and 27.
• [11:02] - Evaluate year-to-date session counts by type and grade based on desired session trends.
• [14:50] - Track repeat versus new clients' percentage, grade tracking effort, and refer to episode 55 for tips!
• [16:50] - Assess your workflow efficiency and identify areas causing stress.
• [18:07] - ATJ encourages listeners to outsource accounting to avoid overwhelm.
• [20:53] - Review challenges like anxiety, confidence, and recurring problems to improve your business.
• [22:32] - Identify and address fears, like raising prices and self-doubt, that prevent success
• [25:54] - Evaluate your readiness for change and set clear business goals to move forward effectively.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

ReWork Episode #024

ReWork Episode #025

ReWork Episode #026

ReWork Episode #027

ReWork Episode #055

Reading:

Book: Atomic Habits by James Clear

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Most of us know what it’s like to feel fear as a creator and/or business owner.

Today’s guest, photojournalist-turned-portrait-photographer Diane Dultmeier of Dultmeier Photography in Stewart, Florida knows that fear all too well. 

Diane has been a portrait photographer for over 20 years and specializes in creating gorgeous, finished beach portraits for her clients.

About four years ago, though, she felt a shift - a shift that might sound familiar to many of you. 

Diane felt surrounded by the “competition,” other photographers who were dealing in digital files instead of portraits. 

Diane doubted herself. She felt FEAR:

“Am I too expensive?”

“Is my work really worth what I’m charging?”

“Should I be doing business this way?”

“Is my way of doing business even still relevant?”

She felt that her business had stalled out, and she was looking for help. In 2021, our paths crossed in the best way. Diane joined the Founding Member Group of The Art of Selling Art course and our MindShift Community and began to make specific changes to her business that took an already good thing and created growth and a new vision for her business.

Fast-forward to today and Diane’s portrait sales average has increased almost 300% from three years ago. That’s not double but TRIPLED her average sale!

Just as exciting and maybe even more importantly:

Diane has a renewed energy for her craft AND her clients. With a few vital changes, she created a business that ATTRACTS clients who WANT wall art and LOVE what she does. They want a “Diane Dultmeier” on their wall.

Diane will share the specific, actionable steps that she learned, and then implemented, to create this growth. 

What I want you to pay close attention to as you listen, is that Diane didn’t want to become someone else. She didn’t want to become me or any other photographer.

She wanted to stay true to her OWN creative vision, but she knew she needed help on the business side in order to grow.  

During our conversation, you’ll notice how she took concepts she learned and implemented them in her own way that felt authentic to DIANE!

That means learning a process on how to create a profitable sustainable business BUT running it through the filter of DIANE and doing it in a way that was true to HER! She calls it creating a Flexible Vision, and I call it amazing!

You’re going to want to take notes on this one!

Let’s Do It!

In this episode, you will learn

• How using Room View photos can boost your art sales
• The magic of mockups if you can’t get those photos ahead of time!
• How showing the right options can help nail down exactly what your clients want
• How a collaborative approach makes it easier for clients to visualize and adjust their choices.
• Tips on turning these techniques into a game changer for your portrait business!

Here’s a glance at this episode:

• [4:08] - We learn how Diane uses mockups to help clients visualize and finalize portrait choices.
• [7:11] - ATJ stresses the importance of showing mockups and costs upfront much like interior designers do.
• [9:57] - Diane learned transparency from a costly accountant experience and avoids deceptive upselling.
• [12:38] - ATJ advises teaching clients about services without pressure, allowing them to choose freely.
• [15:51] - Diane finds support in her photographer group, valuing the shared experiences.
• [17:01] - Diane reveals that her sales have surged 300% since adjusting pricing and focusing on wall art.
• [19:08] - Diane customizes albums for each client, increasing album sales and client satisfaction.
• [21:54] - Hear how ATJ values creating unique, magical portraits, enhancing confidence in pricing through joy and excitement.
• [23:55] - Diane enjoys spending more time with clients, remembering their initial worries and seeing their satisfaction.
• [26:04] - Having previously operated out of fear, Diane now creates flexible invoices before appointments,
• [28:54] - With a photojournalist’s eye, Diane captures natural moments and consistent lighting setups.
• [30:38] - Learn how, through consultations, Diane uncovers clients’ hidden preferences and guides them towards what they’ll love.
• [32:40] - Diane explains how narrowing down images before showing clients has streamlined the selection process for her.
• [33:58] - ATJ helps Diane curate images that tell a story and offer lasting value.
• [36:32] - ATJ praises Diane and highlights her ability to simplify the process and deliver unique, high-value portraits.
• [39:16] - Diane emphasizes the importance of regularly updating prices to cover all costs and ensure business viability.
• [40:54] - ATJ notes that explaining the value behind pricing helps shift clients' focus away from cost to the benefits.
• [43:36] - Diane recalls how minimizing language was an eye-opening lesson from the course, helping to reveal clients’ intentions.
• [45:03] - The suitability of a business often depends on how well it aligns with personal satisfaction and financial stability.
• [48:52] - Diane finds joy in seeing long-term clients cherish portraits over the years, affirming the value of her work.
• [51:30] - Diane found creating album mockups challenging at first, but practice made it easier over time.
• [53:07] - The book Atomic Habits had a profound impact on Diane.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Diane's Previous ReWork Episode #035

Reading:

Book: Atomic Habits by James Clear

Diane Dultmeier

Website | Instagram | Facebook

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

NEW: Your fear is keeping you stuck and my first-ever Confidence to Cash Bootcamp can help you break free! 

“...Just knowing what I was doing wasn't working was enough of a push for me to try something different.” - Alicia Insley-Smith

Smart girl.

Today’s guest started out a card-carrying people pleaser with clients who didn’t always appreciate her like they do now. She was also suffering from a major lack of confidence.

Alicia Insley-Smith, owner of Insley Photography, in Fort Mill, North Carolina, began her photographic journey as an intern to a local portrait photographer; but when it came to running a business of her own, she realized it wasn’t quite as easy as it looked. Alicia, however, was determined to learn.

An accomplished photographer specializing in maternity and newborns, Alicia made the effort to educate herself but found that not every educator was aligned with the goals she had for herself and her business.

Luckily for us both, in 2021 Alicia enrolled in the first-ever launch of The Art of Selling Art, my online course for portrait photographers looking to build better businesses, and I could tell she was a star from the get-go. 

Girlfriend had great questions, she showed up, did the work, she was ALL IN. 

Now, three years later, she’s thrilling amazing clients and experiencing success that that nice little intern could only dream of. 

Listen in on our conversation as Alicia details how she transformed from being afraid to express her opinions to confidently leading consultations and planning client sessions with clear goals. 

How she made the leap to becoming the expert in her own business and how thrilled her clients are as a result. 

I hope Alicia's story will inspire you to take a look at your own neuroses and make a few leaps of your own. 

Let’s do it!

>>>> In addition, I have a FREE resource just for our ReWork listeners, that you can grab here: The ReWork Guide to Converting Leads Into Clients.<<<<<<< 

In this episode, you will learn about

📸 Alicia's journey from a hobbyist photographer to a successful business owner and the challenges of self-confidence

🖼️ Her transition from offering digital files to selling physical products and how this shift improved client satisfaction

🥰 Her approach to consultations, highlighting the importance of guiding clients through planning

👥 How Alicia involves clients' partners in the planning process

💡 How Alicia's experience and education helped her develop confidence

Here’s a glance at this episode:

• [3:02] - Alicia started photography as a college intern, growing it from a hobby to a business focusing on maternity and newborn photography.
• [5:55] - Hear how Alicia realized the importance of finished portraits after a friend's photos were lost.
• [8:36] - A passion for maternity and newborn photography grew from personal experience.
• [10:53] - Alicia learned to confidently and expertly guide clients through the process, discussing their needs upfront.
• [12:45] - Rather than making a big leap, Alicia gradually improved her business by using presentations to guide clients through their choices.
• [15:47] - Clients almost NEVER know what they want; it’s up to us to help clients realize their vision using our expertise.
• [17:44] - Alicia points out that morning newborn sessions work best; combining maternity and newborn shoots was a game-changer for her clients and her business.
• [20:16] - Alicia walks us through her consultation process.
• [23:10] - ATJ weighs in on Alicia’s consultation process.
• [24:44] - Alicia talks about how including client’s partners in the planning process helps them stay engaged and supportive.
• [27:37] - Caution: Being overly focused on the client experience can overshadow the actual product, leading to dissatisfaction and missed sales.
• [29:15] - ATJ describes why showing too many images is a problem and what to do about it.
• [32:47] - Learning from mistakes and adapting approaches helps improve client satisfaction were key in building Alicia’s confidence.
• [35:34] - Positive feedback from a family boosted confidence in selling albums for ATJ.
• [37:17] - Alicia recommends that people find educators whose advice resonates with them, and to not wait for perfection before taking action.
• [39:35] - Alicia enjoys the Bridgerton series and books by Denise Duffield-Thomas.
• [41:37] - Alicia encourages listeners to get a family portrait done this year.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

ReWork Episode #113

TV:

Netflix Series: Bridgerton

Reading:

Author: Denise Duffield-Thomas