fjorgecast

Programmatic, SEM, Content Marketing and Investment

Tue, 19 Sep 2017 07:00:00 +0000

Today on Fjorgecast Tim Barsness will be talking with Humphrey Ho about the largest digital agency in China, Hylink. Hylink Digital is China’s largest, independent digital full service agency. Hylink has been around in Bejing and most of the rest of China since 1994. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink Digital is comprised of industry leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research and insights. With headquarters in Beijing, the agency has a total of 16 offices worldwide. Hylink Digital services Fortune Global 500 companies, both headquartered in the U.S. and abroad. Humphrey ended up dropping out of med school to take an MBA that landed me at a startup that then hit the recession not too long after. Managed to sell it at a discount and decided to retire to a tire manufacturer that was then bought by a very large tire conglomerate in China.

Integrated Marketing Agency Born Out of Direct-To-Consumer Response Marketing

Tue, 12 Sep 2017 07:00:00 +0000

Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in weeks instead of months. We believe in doing great work for our clients, in continuing education for our diversified staff, and doing good things for the world around us.

Powerful Identification and Engagement Algorithms to Connect Brands With New Customers

Tue, 05 Sep 2017 07:00:00 +0000

Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. We provide managed services that give our clients opportunities to engage these potential customers about products or services they sell at scale.

Using Video to Engage More Consumers

Tue, 29 Aug 2017 07:00:00 +0000

Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their preferred format. Plus, get an understanding on the technical challenges of scaling a video campaign

Interactive Experiences That Resonate With Their Target Market

Tue, 22 Aug 2017 07:00:00 +0000

Today on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Digital Media, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to success, and he brings this methodology to clients like Potbelly, CMK Realty, Medcor, and TransUnion, amongst others.

FastPay and Lending Services to Digital Businesses

Tue, 15 Aug 2017 07:00:00 +0000

Tim Barsness welcomes Christine Kuecherer, General Manager of Platform Growth at FastPay, who is focused on growing the company's payments and SMB credit businesses.
FastPay is a leading financial technology company that has provided lending services to digital businesses since 2009, that recently announced the launch of COMPLETE, a single, unified platform that pairs credit facilities with robust vendor payout capabilities.

Contextually Connecting And Activating Audiences On The Move

Tue, 08 Aug 2017 07:00:00 +0000

Today on Fjorgecast Tim is joined by David Krupp, the CEO at Kinetic Worldwide. David is a creative leader with traditional and digital media experience who understands how to deliver a profitable specialist agency. Charts a meaningful strategic course for clients which puts audiences out-of-home at the center to capture consumers during the 70% of their day they are on the move. Keenly aware the importance of data and uses it to connect and align audiences to content and media. Optimizes company resource to support increased billing and revenue. They talk about his business kinetic worldwide. Kinetic is the global leader in contextually connecting and activating audiences on the move. With operations in 250 countries worldwide, Kinetic has the scale, partnerships, and contextual expertise to deliver the most efficient and accountable marketing solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire customer journey, from the physical and digital to the emotional. And we infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action.

Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency

Tue, 08 Aug 2017 07:00:00 +0000

Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency as Tim speaks with Simon Poulton, the Director of Digital Intelligence and Analytics at Wpromote. Simon discusses getting the edge when applying for a job as well as big data's impact on marketing.

From Real Estate to Robotics

Tue, 25 Jul 2017 07:00:00 +0000

Tim Barsness speaks with Jordan French ‎Founding CMO at BeeHex, Inc. 3D Food Printing, Contributor at Techcrunch | Huffington Post | Tech.co. Jordan French a serial entrepreneur with five different companies ranging from real estate to robotics. He is a regular contributor to Entrepreneur, tech.co, TechCrunch, Influencive, business.com, Thrive magazine and Huffington Post.

Helping Online Retailers Build and Grow Their E-Commerce Stores

Tue, 18 Jul 2017 07:00:00 +0000

Today on fjorgecast Tim Barsness we will be talking with Sara Bacon about her ecommerce agency, Command C. Since 2004 they have been helping online retailers build and grow their ecommerce stores. Their sweet spot is serving brands that have $1 – $10 million per year in online sales and a group of loyal fans. They talk about everything from creating the company to the complex nature of ecommerce itself. Also a deep dive into Sara's background and some of the exciting things she has accomplished in her career.

How To Measure The ROI of Your Social Media To Create Value

Tue, 11 Jul 2017 07:00:00 +0000

Tim Barsness is joined by the CEO of Wallaroo Media Brandon Doyle. Wallaroo Media is a full-service digital marketing agency specializing in search engine optimization, social media management, content strategy, and digital PR. They have been in the business of helping local and nationwide companies succeed for over 6 years. Tim and Brandon talk about Wallaroo, what advice he has for others in internet marketing and the tremendous social following. Not to mention how to measure the ROI of your social media accounts in order to create value.

Navigating The Sports Marketing Landscape

Tue, 27 Jun 2017 07:00:00 +0000

Navigating The Sports Marketing Landscape as Tim Barsness is joined today by Dan Lobring, the managing director of communications for rEvolution. Dan leads the communications team and is responsible for delivering innovative PR, media relations and social media solutions to all rEvolution clients. From placements in the Wall Street Journal and CNN to connecting with niche sports bloggers, Dan’s approach delivers not only mass impressions, but the right impressions. rEvolution is a unique collective of marketing experts, built to move the needle for brands looking to leverage sports as a means to successfully achieve business goals. Navigating the sports marketing landscape requires experienced insiders, like those at rEvolution, who speak the language and make things happen.

Innovative Techniques That Focus on One Goal

Tue, 13 Jun 2017 07:00:00 +0000

Tim is joined by Matt Stormoen from Pure Focus. Matt's company creates and executes digital strategies that engage customers with a consistent brand message across multiple devices and platforms through innovative techniques that focus on one goal; maximizing digital ROI. They speak about Matt's first job at a startup in California called people search. They also talk about pointers to execute his job properly, and common misconceptions about work in his field.

Unlocking Possibilities for Ambitious Brands

Tue, 06 Jun 2017 07:00:00 +0000

Today on Fjorgecast Tim is joined by Leigh Dow about her boutique marketing agency, 48 West Agency. Everything they do is about unlocking possibilities for ambitious brands. The leaders of the new school trust 48 West to build their brand and create value. They enjoy a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies. Leigh discusses how she started in politics and then transitioned her career into a PR and Marketing career. Tim also asks for pointers on how to do her type of work effectively and some common myths or misconceptions about work in that field.

International Digital Marketing and Search Engine Optimization

Tue, 30 May 2017 07:00:00 +0000

Tim talks with Dan Golden about his Chicago based international digital marketing agency, BFO (Be Found Online). BFO incorporates skill sets acquired from years of experience in Search Engine Optimization, Search Engine Marketing, Social Media, Local Search and Web Analytics, to be the one-stop shop for your digital marketing needs. Dan gives some valuable tips for the listeners and shares the coolest thing he has ever done in his career.

Full Service Marketing and Friendly SEO with Tangible ROI

Tue, 23 May 2017 07:00:00 +0000

Today on the show we Tim is talking with Cyril Lemaire about his full service marketing agency, Traktek Partners. Since starting Traktek Partners 9 years ago, they have been helping companies in the travel hospitality, medical, technology, and higher education sectors with mobile and SEO friendly website design, digital, search engine marketing and lead generation campaigns with tangible ROI. Tim and Cyril speak about how he got into the marketing field and what sets TrakTrek apart from its competition.

Brand Love and Creating Holistic Customer Experiences

Tue, 16 May 2017 07:00:00 +0000

Tim Barsness discusses Brand Love and Creating Holistic Customer Experiences with Kirk Drummond, Co-Founder and CEO at Drumroll. Kirk defines what is the meaning behind Brand Love and how he defines it as another way of explaining extreme brand affinity and how it serves as a high brand watermark.

Precision Targeting Through Video Advertisements With Sightly

Tue, 09 May 2017 07:00:00 +0000

Tim speaks with Larry Harris, CSO of Sightly. Sightly allows you to deliver your most relevant video ads to the most receptive viewers on every device. We learned how he started as a copywriter for the novelist James Patterson and joined Sightly as an adviser who would become president of the company. They talk about Sightly's partnership with YouTube and works exclusively through Google's Adwords.

Multi-Media Management and New Media Integration

Tue, 02 May 2017 07:00:00 +0000

Tim discusses Multi-Media Management and New Media Integration with Charlie Fusco, the CEO and Creative Director of Synergixx, LLC. Synergixx, LLC is a multimedia marketing agency that produces campaigns and celebrity endorsements for clients. They also specialize in integrating TV and radio with new media by harnessing the power of their built-in community of avid listeners and merge it with social media channels and existing online programs.

Focusing on Being More Authentic as a Brand

Tue, 25 Apr 2017 07:00:00 +0000

Tim Barsness speaks with Mark Nadolski founder of VES Creative. They are a branding agency that specifically works with video to create passionate projects that work to tell a story. They work exclusively with clients that seek to grow exponentially through a low number of very high value leads and prospects. Unfortunately, branding isn't easy to quantify. Branding fundamentally is the personification of a product or service. It is character. It is relatable, emotional- human. It is easy to discover the human connection in a Business to Consumer brand. But B2B branding doesn't often feel "human", which doesn't make logical sense because any transaction even in the business world is still done between people.Tim and Mark talk about how content is so important to display a brands passion and perception. Focusing on being more authentic as a brand.

Successful Brand Infrastructure with Laurence Minsky

Tue, 18 Apr 2017 07:00:00 +0000

Tim Barsness talks with Laurence Minsky, an Associate Professor of Communication Media Innovation at Columbia College in Chicago. He talks about building a successful brand infrastructure and performance management as well as how to sell creative work to clients.

Digital Marketing Strategy

Tue, 11 Apr 2017 07:00:00 +0000

Tim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.

How Brands Are Becoming Broadcasters

Tue, 04 Apr 2017 07:00:00 +0000

Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising. Tim welcomes ModOp president and co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters.

Accessible360: Digital Accessibility for the Disabled

Tue, 28 Mar 2017 07:00:00 +0000

Accessible360 is a digital accessibility focused company to help businesses websites become accessible for disabled people. Michael Landis tells us how he secured Aaron Cannon, who is blind who is working as a web developer. Aaron has been working as a full time accessibility engineer since 2007 and has worked for many notable companies. We talk about why its necessary to get live user audits performed on your website. We talk about how seamlessly Accessible360 works with developers, and how you can save up to 10x by working with us while building your website apposed to after building your website while still making it easy for large websites.

Full Service Content Marketing: From Blog Posts to Featured Content

Tue, 21 Mar 2017 07:00:00 +0000

Full Service Content Marketing: From Blog Posts to Featured Content as Scott Severson joins us to talk about his full service content marketing and software company Brandpoint, which helps clients from blog content to feature articles. Scott talks to Tim about a change in the overall market and how brands interact with their customers. Should content be the starting point of every sales process?

Business Creative and Branding for a Digital World

Tue, 14 Mar 2017 15:31:00 +0000

Tim Barsness welcomes Brad Breininger, founding partner and strategist at Zync, to discuss how his company is providing clients with Branding for a Digital World with a concept they call Business Creative. Zync is an award-winning brand and marketing agency that boasts strategic insight with creativity in order to develop solutions that are tied directly to an organizations business plan — using their proprietary Business Creative® approach.

Brand Journalism and Transparent Mesasging

Tue, 07 Mar 2017 08:00:00 +0000

Kyle Monson and Michael McKloskey from Codeword discuss Brand Journalism and Transparent Messasging and finding ways to resist advertising. Codeword (formerly Knock Twice) is a creative agency that helps startups & brands share their stories with the world.

Real World Tools and Techniques to Generate Breakthrough Advertising Campaigns

Tue, 28 Feb 2017 08:00:00 +0000

Bryan Mattimore, Cofounder and Chief Idea Guy of the Growth Engine Innovation Agency talks about how to use different, “real-world” group ideation tools and techniques to generate breakthrough advertising campaigns, PR and promotional ideas. marketing and promotion programs. As an innovation agency, we often facilitate joint ideation sessions with our clients’ agencies (advertising, digital, PR, promotion, ethnic, etc.) to generate “the big idea” and make sure all the agencies are on the same page working on the one big idea that can cut through today’s communication clutter.

Specialized and Integrated Advertising

Tue, 21 Feb 2017 08:00:00 +0000

Talking about Specialized and Integrated Advertising as Tim Barsness speaks with Aly MacGregor, the President of Reicura. Reicura is a Toronto, Ontario-based public relations specialist, digital marketing company and brand management consulting firm.

Tips and Tricks for Niche Lead Generation

Tue, 07 Feb 2017 08:00:00 +0000

Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team.

Navigate and Manage Your Brand to Get the Attention You Are Looking For

Tue, 31 Jan 2017 08:00:00 +0000

Navigate and manage your brand to get the attention you are looking for with advice from the Managing Partner of OzComm Marketing, Don Osmond. OzComm works with businesses brands by applying principles of authentic marketing through developing genuine story-based marketing. Osmond is the son of legendary entertainer Donnie Osmond and he shares his takes aways from what he learned from his family being in the entertainment business.

Avoid the mistakes most B2B Executives often struggle with, by utilizing and integrating Social Media Channels and Management Fundamentals to establish brand positioning, avoid commoditization, and increase profit margins and market share.

Best Way to Market your Content to Consumers in a Digital World

Tue, 24 Jan 2017 08:00:00 +0000

From professional and OTC brands to creating leading product launches, Chief Account & Strategic Officer and Partner at Greater Than One, Pam Pinta advises the best way to market your content to consumers in a digital world. She shares insights she has gained from her 20 years of experience in pharmaceutical marketing and advertising, as well as the strategies and creative execution needed to keep brands relevant. Take an inside look at the world of digital advertising to understand why making consumer connections, using the right influencers, and acting on opportunity just might mean the difference between sinking and staying above water.

How To Engage And Acquire Through Mobile Marketing

Tue, 17 Jan 2017 08:00:00 +0000

Bob Bentz president of digital agency Purplegator speaks with Tim Barsness about his new book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.Inspired and written along side his graduate level course teaching in Mobile Marketing at the University of Denver, this book touches on how mobile marketing is the greatest advertising and marketing medium of all-time through offering the ability to laser target your audience by providing the best offer, at the best time, and when the targeted customer is most likely to buy.

The Makings of Inbound Content Marketing

Tue, 10 Jan 2017 08:00:00 +0000

The Makings of Inbound Content Marketing as Tim Barsness welcomes Eric Baum. the CEO / Founder of Bluleadz Inbound Marketing. Bluleadz Inbound Marketing designs awesome websites and creates outstanding inbound marketing campaigns for clients.

The World of Top Level Domains

Tue, 20 Dec 2016 08:00:00 +0000

Tim Barsness discusses The World of Top Level Domains with Jeff Sass, Chairman of The Domain Name Association’s Marketing Committee and CMO of .CLUB Domains. Jeff explains how Marketers can customize domain names either on the left or right of the dot, enabling extensions like .BLACKFRIDAY,.HOLIDAY,.SHOP, .STORE, .SALE, among others, to be used in a variety of memorable combinations.

Challenges of Advertising in an Ever Changing Environment

Tue, 06 Dec 2016 08:00:00 +0000

Challenges of Advertising in an Ever Changing Environment as Tim Barsness speaks with Angel Lorente-Paramo - Founder at EasyDigitas. They discuss the challenges such as rising costs of advertising due to requirements of more expensive platforms (DMPs, DSPs…), the great effort in terms of manpower required need for personalized advertising and the complexity of having to navigate an ever changing advertising environment.

The Power of Brands with Bill Thorburn

Wed, 23 Nov 2016 08:00:00 +0000

Tim Barsness interviews Bill Thorburn on the power of brands. Thorburn talks about his Minneapolis based creative and branding agency, the Thorburn Group. He opened up The Thorburn Group in 1994 with the pioneering vision that a design firm could take a greater role in brand development. Moving from an executional role to a central and strategic one.

Bill has been honored to work with some of the world’s most prestigious brands: Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark

Bringing Together Brand, Story, and Experience.

Tue, 15 Nov 2016 08:00:00 +0000

Bringing Together Brand, Story, and Experience as Tim Barsness speaks with Jon Thompson, the Experience Director at Bolster. Bolster is an Illustration and design firm based out of St. Paul Minnesota. Specializing in web design, illustration, user interface, motion graphics, and corporate branding.

Olive and Company and Their Modern Marketing Approach

Tue, 08 Nov 2016 08:00:00 +0000

Olive and Company and Their Modern Marketing Approach showcased as Tim Barsness speaks with company Co-Founder and Partner Tom Keekley. Olive and Company combines exceptional design and content with robust strategies to deliver creative that engages and influences customers.

Reincarnating the Advertising Agency Model

Tue, 01 Nov 2016 07:00:00 +0000

Reincarnating the Advertising Agency Model including the name change of an established name after 66 years of existence is explained by Chuck Kelly - President/CEO at Preston Kelly . PrestonKelly was a largely business-to-business agency named Kerker that worked almost exclusively in traditional media. Today, Preston Kelly is a consumer-focused shop in northeast Minneapolis that's winning assignments from national clients.

Industrial Graphic Design and Interactivity

Tue, 25 Oct 2016 07:00:00 +0000

Industrial Graphic Design and Interactivity as Tim Barsness speaks with Jason Schwartz. Jason is the Creative Director at Chicago Web Design, Development, Brand Strategy, Digital Marketing & Social Media firm Bright Bright Great.

Data-driven Online Marketing Solutions

Tue, 18 Oct 2016 07:00:00 +0000

Talking Data-driven Online Marketing Solutions as Tim Barsness welcomes Tyler Olson , the Chief Executive Officer of SMCpros and a nationally recognized speaker. Tyler is an accomplished entrepreneur and SMCpros is his seventh business venture. With over 100 social media speaking engagements in the last two years in front of over 10,000 people, Tyler is one of the most experienced social media presenters you will find. He is one of the most dynamic, data-driven, and experienced Gen Y speaker on social and digital media.