Digital Marketplace

From Ebola to Cannabis: Tech for Healthier Spaces

Thu, 31 Oct 2024 17:29:32 +0000

Dave Johnson, Chief Strategic Officer at Chorus, discussed the company's mission to create healthier indoor spaces using technology developed to combat Ebola. Chorus, based in Massachusetts, focuses on three areas: indoor agriculture, food freshness, and human health in indoor spaces.

The company's first products, utilizing chlorine dioxide, are set to launch in Q1 2025, with a pilot program already underway. Chorus has four issued patents and is targeting the indoor cannabis market first. The team comprises experienced entrepreneurs and scientists, backed by a deep advisory board. The company will exhibit at MJ Biz in December, showcasing prototypes and offering site visits to interested cultivators.

Pretaa: Revolutionizing Addiction Treatment with Biometric Data

Tue, 29 Oct 2024 04:01:00 +0000

Eliza Foltz, Chief Growth Officer at Pretaa, discussed their outcome-based measurement tool for addiction and substance use disorder (SUD) treatment. PRETA uses a proprietary biometric ring to monitor heart rate, sleep, and activity, providing data to treatment centers for early intervention.

The tool has been used by hundreds of people and is expanding to thousands. Pretaa's data helps secure longer treatment stays and aids in early relapse detection. Foltz emphasized the importance of client trust and education in the implementation process. Pretaa aims to expand into adolescent facilities and eventually detect cravings in real-time, potentially saving lives.

Healthcare Marketing: SEO, Branding, and Patient Experience in 2024

Sat, 26 Oct 2024 05:32:00 +0000

Kathy Gaughran, Senior Marketing Strategist at Health Care Success, discussed her extensive experience in healthcare marketing, highlighting her work with over 4,000 clients in North America. She emphasized the importance of local search optimization, patient experience, and strategic branding strategies.

Gaughran noted the challenges in the healthcare sector, including the impact of private equity and the evolving landscape of telehealth. She also stressed the need for ethical marketing practices and the integration of traditional and digital marketing strategies. Health Care Success offers comprehensive marketing solutions, including branding, SEO, content creation, and staff training, to enhance client acquisition and retention.

Behaivior's AI-Driven Tech Tackles Substance Use Disorder & Mental Health Crises

Sat, 26 Oct 2024 05:28:00 +0000

Ellie Gordon, founder of Behaivior, discussed the company's AI-driven behavioral health technology and wearables aimed at crisis aversion and mental health support. Behaivior's platform, which includes a wearable device and mobile app, uses machine learning to predict and prevent health crises, improve patient outcomes, and enhance staff retention.

Gordon emphasized the high relapse rates in substance use disorders, especially with fentanyl-laced drugs, and highlighted the need for personalized care. She shared her motivation, rooted in personal experiences and a desire to help others, and discussed the challenges female entrepreneurs face, particularly in the health tech space.

GXC: Ian and Tamara Dowling from Lit Path

Sun, 20 Oct 2024 03:03:00 +0000

Ian and Tamara Dowling from Lit Path Ministries discussed their mission to provide therapy scholarships for those struggling with addiction and mental health issues. They manage the organization virtually from Greenville, South Carolina, to keep costs low.

Tamara and Ian shared their personal recovery stories, emphasizing the financial barriers to accessing mental health care. Lit Path offers partial scholarships, requiring recipients to contribute a portion of their income. They recently expanded their program to include all mental health services, not just addiction treatment. The organization relies on donations and sponsorships to support their scholarship fund, which aims to be the largest of its kind globally.

GXC 2024: Dr. Francisco Cidral, BrainTap

Tue, 15 Oct 2024 18:00:00 +0000

At GXC, Dr. Francisco Cidral from BrainTap discusses the power of Brainwave Entrainment (BE) technology in managing stress, reducing anxiety, and supporting addiction recovery. Learn how BE promotes relaxation, focus, and overall wellness, offering a cutting-edge approach to mental and physical health. Dr. Cidral also delves into how BE supports recovery from addiction and substance abuse by promoting deep relaxation and focus, making it a powerful tool for those seeking to regain control of their lives.

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GXC 2024: Serena Saunders, Pawsitive Recovery & Ken Rotondo, Rehavior

Tue, 15 Oct 2024 17:00:00 +0000

In this heartfelt episode, we sit down with Serena Saunders, Founder of PAWsitive Recovery, and Ken Rotondo, veterinarian and entrepreneur, to explore the unique intersection of animal care and addiction recovery. Serena shares her personal journey of overcoming addiction, inspired by the unconditional love of her dog, Oscar, and how that led to the creation of PAWsitive Recovery, which helps individuals heal alongside their pets.

Ken complements this discussion by offering insights into practice management and experience engineering, highlighting the importance of compassionate care in both veterinary and recovery spaces. Together, Serena and Ken discuss how keeping people and pets together during recovery fosters healing and supports long-term sobriety.

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GXC 2024: Sariah Hopkins & Leah Kendall, Atlantic Health Strategies

Tue, 15 Oct 2024 16:00:00 +0000

At GXC, Sariah Hopkins, CEO of Atlantic Health Strategies, discusses the critical role of compliance in behavioral health facilities. From preventing legal and financial risks to navigating complex accreditation and licensure processes, Atlantic Health Strategies offers hands-on support for organizations seeking excellence.

Sariah and Leah also share insights on behavioral health M&A trends, emphasizing the importance of compliance audits in protecting investments during transactions.

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GXC 2024: Matthew Mitchell, SOBRsafe

Tue, 15 Oct 2024 15:00:00 +0000

In this episode, Matthew Mitchell, Director of Strategic Partnerships at SOBRsafe, introduces their next-gen SOBRsure wrist-worn alcohol monitoring tool and suite of analytics, designed to support individuals recovering from alcohol addiction. Matthew explains how SOBRsafe provides real-time feedback and reduces stigma, improving patient outcomes.

He also breaks down SOBRsafe's two main tools, SOBRcheck and SOBRsure, and how they help create safer environments, streamline processes in residential treatment, and support recovery during critical post-treatment periods.

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GXC 2024: Rowena Gates, Eng3 Corporation

Tue, 15 Oct 2024 14:00:00 +0000

In this episode, Rowena Gates, Co-Founder and CMO of Eng3 Corporation, shares how NanoVi technology is revolutionizing wellness and recovery. Rowena explains the critical role of improving protein functions in enhancing overall health and how their technology supports the essential protein folding process.

Listen in as she discusses the applications of NanoVi for mental and physical performance, as well as its growing use in addiction recovery and long-term wellness.

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GXC 2024: Kimberly Sheahan, Lantana Recovery

Tue, 15 Oct 2024 13:00:00 +0000

Kimberly Sheahan, with over 15 years of experience in business development, marketing, and operational leadership in the Mental Health and Substance Use Disorder space, joins us at GXC to discuss her work at Lantana Recovery. Kimberly's background in pharmaceutical launches, including Vivitrol for Substance Use Disorder, and her Bachelor of Science in Nursing from The Catholic University of America, uniquely position her to address the needs of clients and families.

Tune in to hear her insights on leading recovery initiatives with a focus on empathy and expertise.

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US Business Show: RWS Group Talks Helping Businesses Speak to Customers Worldwide

Tue, 02 Apr 2024 13:15:00 +0000

Discover how RWS Group is helping businesses speak to their customers in their own language. Jordan Cockrell explains how their translation and localization services can improve findability, reach new markets, and ensure compliance with upcoming accessibility laws in Europe. As a trusted partner, RWS works with clients on their content strategy from the beginning, considering cultural nuances and global communication. Don't miss out on this episode of Digital Marketplace on WMR FM.

US Business Show: Lone Armadillo Learning Provides Affordable Online Training for Small Businesses

Mon, 01 Apr 2024 11:20:00 +0000

Lynne McNamee, Founder of Lone Armadillo Learning, joins us to discuss their mission of providing affordable online learning for small businesses. With a library of 91,000 courses and a turnkey solution, Lone Armadillo Learning offers plug-and-play training options for companies with three to 100 employees. They aim to meet the demand for professional development among millennials and Gen Z, while also addressing the need for affordable and effective training in small businesses. This episode highlights the importance of investing in employee development and staying competitive in a changing world.

ITEXPO 2024: An In-Depth Look at eProc Solutions' Trailblazing Approach With Oren Rosen

Tue, 12 Mar 2024 12:00:00 +0000

The digital world is abuzz with technological advancements, and the tech super show serves as a pulse-point for the latest and greatest in this ever-evolving industry. Among the illustrious lineup of innovators, Oren Rosen of eProc Solutions stands out with his company's unique vision for enhancing help desk efficiency in a tech-saturated marketplace. During this interview at the ITEXPO 2024, Rosen unveils the challenges and triumphs of reinventing customer service standards within the IT realm.

ITEXPO 2024: The Strategic Evolution of NachoNacho in the Tech Marketplace With Sanjay Goel

Fri, 08 Mar 2024 22:00:00 +0000

One of the more engaging aspects of Nacho Nacho is, undoubtedly, its quirky name. In the realm of fintech, where the landscape can often feel saturated with jargon and complexity, the choice of such a fun and approachable name is a breath of fresh air. Sanjay Goel, the company's CEO, reveals, "We wanted at least something... We don't take ourselves too seriously, so we wanted to be able to laugh at ourselves." The significance of this decision extends beyond levity—the name has pragmatic implications for digital marketing success. As Goel notes, "Google loves our name."

ITEXPO 2024: Protecting Businesses from Bad Bots and Cyber Threats With Robert Jacobi of BotGuard

Fri, 08 Mar 2024 17:00:00 +0000

In the digital space where cybersecurity threats loom large, authentic protections against malevolent forces are not just desirable but also essential. Botguard emerges as a focused sword and shield in the techno-scape, combating the dual threats of content scraping and e-commerce fraud. The insights gleaned from a podcast interview with Robert Jacobi of Botguard provide a window into the world of bot management—a world where the good and the bad are clearly delineated, and the battleground is our online sanctity.

ITEXPO 2024: Introducing Biz Advisory Board With CEO Paul Daigle

Wed, 06 Mar 2024 23:00:00 +0000

Paul Daigle, founding member of Bizadvisoryboard.com, discusses their MSP business evaluator tool on this episode of Digital Marketplace. The tool helps MSPs determine the value of their business to potential buyers or investors. It provides an estimate of worth and offers a blueprint for accelerating growth. Whether you're looking to sell, raise capital, or acquire other companies, this tool is a valuable resource. Visit bizadvisoryboard.com to try the free business evaluator and explore the advanced versions.

ITEXPO 2024: Embracing Technological Evolution at Trade Shows with Founder of Monev Marketing, Jason Nickerson

Wed, 06 Mar 2024 15:00:00 +0000

In the tech industry, a major key to success is networking and creating a robust industry presence. Founder of Monev Marketing, Jason Nickerson's insights prove valuable for those looking to navigate these waters. As he puts it, "They're all very small and everybody knows each other." This small world of interconnected professionals emphasizes the importance of being present and proactive in such conferences.

Moreover, these gatherings aren’t just about closing deals—although "if you close a deal, you are a superstar." They are about fostering a long-term network that businesses can tap into for growth and collaboration. Meeting people across various sectors "in the IoT business or maybe they're a telecom" can open avenues for synergistic partnerships, perhaps with individuals met years prior.

ITEXPO 2024: Transforming Customer Experience With with Matt Edic, CXO of IntelePeer

Wed, 06 Mar 2024 14:00:00 +0000

In an era where digital transformation is paramount, businesses are continually seeking innovative ways to enhance the customer experience. A recent conversation with Matt Edic, Chief Experience Officer of IntelePeer, on WMR FM's Digital Marketplace, discussed the potential of AI in revolutionizing the future of customer interactions. Let’s delve into the implications of IntelePeer vision, which promises automation and a paradigm shift in the contact center industry.

ITEXPO 2024: The Rise of AI and Remote Power Sourcing in Business With Myron Melekson, CEO of Mpower Sourcing

Mon, 04 Mar 2024 22:00:00 +0000

In a rapidly evolving workplace ecosystem, businesses are seeking innovative pathways to growth and operational efficiency. Today Myron Mekelson, CEO of Mpower Sourcing, provides a deep dive into the transformative power of empower sourcing in the post-Covid era, the integration of AI technology in boosting productivity, and the significance of partnerships and investments in scaling businesses. These discussions underscore the agile strategies companies are adopting to remain competitive and relevant in a digitally driven marketplace.

ITEXPO 2024: A Panoramic View of IT Services With Dev IT's co-founder, Jaimin Shah

Mon, 04 Mar 2024 17:00:00 +0000

In a world characterized by rapid digital evolution, companies that harness the full spectrum of IT services stand to gain a significant competitive edge. The transcript of a recent interview with Jaimin Shah at the Tech Super Show unveils the ambitious approach of Dev IT, a dynamic IT solutions provider with a global presence and a rich, 26-year heritage.

ITEXPO 2024: Leveraging Connections and Content: Insights from Cynthia Lau of Trifactor

Mon, 04 Mar 2024 14:00:00 +0000

The business landscape is constantly evolving, and with it, the strategies for marketing and expansion shift as well. The rise of video content marketing stands out as a pivotal change, revolutionizing how companies interact with their audience. Drawing on a candid conversation with Cynthia Lau, Director of Business Development and Partnerships at Trifactor, this article delves into the essence of building a successful video content marketing strategy and the importance of networking in a rapidly digitalizing world.

Loren McDonald Discusses AI and Machine Learning Technologies at DDS

Thu, 21 Dec 2017 22:41:37 +0000

Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.
Check out our interview with Loren below, as he gives us some key takeaways from his session: “AI and Machine Learning Technologies: What They Mean for Marketers Today and in the Future” and shares some upcoming news for 2018!

Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017

Thu, 21 Dec 2017 20:59:32 +0000

Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.
Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018!

Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017

Thu, 21 Dec 2017 20:54:28 +0000

Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping brands connect with the people they serve. He’s on a crusade to rid the world of boring marketing.
Check out our interview with Tyler below, as he gives us some key takeaways from his session: “A Roadmap to Remarkable Marketing” and shares his upcoming plans for 2018!

Robert Bochnack Discusses How Social Media Matters at DDS 2017

Thu, 21 Dec 2017 19:45:00 +0000

Vizion had the pleasure of speaking with Robert Bochnack at this year’s Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram.
Check out our interview with Robert below, as he gives us some key takeaways from his session: “Social Media Matters: Developing and Sustaining Social Media Engagement,” and shares his upcoming strategies for 2018!

Thom Craver Discusses Monitoring User Behavior at DDS 2017

Thu, 21 Dec 2017 16:50:26 +0000

Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News. From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing.
Check out our interview with Thom below, as he gives us some key takeaways from his session: “Measuring the Moment: Pro Tips for Monitoring User Behavior” and shares his digital marketing predictions for 2018!

Jay Baer – Keynote Speaker at Dallas Digital Summit 2017

Thu, 21 Dec 2017 16:02:43 +0000

Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert, and is also the host of the acclaimed Social Pros podcast.
Check out our interview with Jay below, as he discusses Talk Triggers and gives us some key takeaways from his keynote, plus his upcoming plans for 2018!

Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017

Thu, 21 Dec 2017 15:53:00 +0000

Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me”. Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker.
Check out our interview with Morgan below, as he gives us some key takeaways from his keynote, plus his upcoming exciting news for 2018!

Vi's Senior Living Content Marketing Manager Leslie Boehms Interview