The Hook with Katie Kempner

CP and B employee Jeff Benjamin

Sun, 10 Nov 2019 12:53:05 +0000

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.

Eric Yaberbaum of Lime Public Relations

Sun, 10 Nov 2019 12:23:24 +0000

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.

Publishing Entertainment Weekly

Tue, 18 Nov 2008 15:49:00 +0000

Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.

Creative Management Roles in Ad Agencies

Mon, 27 Oct 2008 18:51:00 +0000

Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming IDEA Conference.

Marketing Change & Consumer Behavior

Mon, 20 Oct 2008 18:57:00 +0000

Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad Controversy.

Advertising Week Preview 2008

Mon, 08 Sep 2008 19:04:00 +0000

Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events designed to highlight the issues facing the industry and celebrate its societal contributions.

Streaming Media and Internet TV

Mon, 11 Aug 2008 19:10:00 +0000

Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of programming that they are working on.

Advertising Industry Reporting

Mon, 04 Aug 2008 19:08:00 +0000

Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate stories.

Social Networks Role in Marketing & Branding

Mon, 21 Jul 2008 19:38:00 +0000

Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role of social networks on marketing and branding

Digital Marketing Brands

Mon, 14 Jul 2008 19:34:00 +0000

Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.

Cannes Lions 2008 Recap

Mon, 07 Jul 2008 19:42:00 +0000

A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she got from covering the event

Bringing Home the Birkin

Mon, 02 Jun 2008 19:48:00 +0000

Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for wealthy and famous clients.

Cannes Lions 2008 Preview

Mon, 26 May 2008 19:53:00 +0000

Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities.

The Cannes Lions International Advertising Festival is the worlds only truly global meeting place for those interested in creativity in communications.

Product Development & Brand Driven Innovation

Mon, 19 May 2008 19:55:00 +0000

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation.

Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.

Technology Brands and Chief Relevancy

Mon, 12 May 2008 19:57:00 +0000

Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.

Marketing and Blogging

Mon, 25 Feb 2008 20:01:00 +0000

Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.

Launching New Campaigns and Blogging

Mon, 11 Feb 2008 20:02:00 +0000

Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the adversities when it comes to blogging

Super Bowl Commercials Review

Mon, 04 Feb 2008 19:59:00 +0000

Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.

Art Directors Club Awards

Tue, 22 Jan 2008 07:16:00 +0000

Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young talent in visual communications.

Writers Strike and Super Bowl Ads

Tue, 08 Jan 2008 07:18:00 +0000

New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.

Top Ten Guerilla Marketers

Tue, 11 Dec 2007 07:21:00 +0000

Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine including starting an experiential blog.

Jon Fine of Businessweek

Tue, 20 Nov 2007 07:25:00 +0000

Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or Perez Hilton.

Ad Council CEO Peggy Conlon

Tue, 23 Oct 2007 07:34:00 +0000

Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations in order to create such successful campaigns such as Wildfire Prevention with Smokey the Bear and the United Negro College Fund.

Publishing Writing and Advertising

Tue, 16 Oct 2007 07:37:00 +0000

Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.

Public Relations and Marketing

Tue, 14 Aug 2007 07:39:00 +0000

Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing communications.

Theresa Howard of USA Today

Tue, 24 Jul 2007 07:42:00 +0000

Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.

Media-Neutral Advertising

Tue, 12 Jun 2007 07:44:00 +0000

Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.

Cannes Lions 2007 recap

Tue, 29 May 2007 07:45:00 +0000

A Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.

Best Communications Strategies

Tue, 08 May 2007 07:47:00 +0000

Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.

Role of Advertising in Online Media

Tue, 27 Mar 2007 07:52:00 +0000

Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.

Relevancy of Print Media

Tue, 13 Mar 2007 07:50:00 +0000

Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.

Branded Production

Tue, 20 Feb 2007 11:50:00 +0000

Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world’s most awarded agencies.

Superbowl Ads Review

Tue, 06 Feb 2007 11:52:00 +0000

Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.

Wall Street Journal Relevance

Tue, 30 Jan 2007 12:05:00 +0000

Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the world’s leading business publication.

Ad Persuasion

Tue, 23 Jan 2007 12:04:00 +0000

Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials with the added perspective from international industry experts.

Science, Digital Media and Online Advertising

Tue, 09 Jan 2007 12:02:00 +0000

A discussion of Science, Digital Media and Online Advertising with Burt Helm, marketing editor of BusinessWeek.

Jeff Hicks

Tue, 12 Dec 2006 12:09:00 +0000

President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.

Publishing Entertainment Weekly

Mon, 11 Dec 2006 18:02:00 +0000

Interview with Martha Kempner

Tue, 05 Dec 2006 12:12:00 +0000

Interview with Martha Kempner

Warren Berger on Advertising

Tue, 21 Nov 2006 12:20:00 +0000

Warren Berger, who was also one of my very first guest and yet he’s willing to come back.

CBS News President Andrew Heyward

Tue, 07 Nov 2006 12:14:00 +0000

Andrew Heyward, former President of CBS News, and later in the hour, by Cheryl Procter Rogers, President of the Public Relations Society of America. This comes right on the eve of the PRSA’s Annual Conference. Andrew is a featured keynote speaker. So my first guest, Andrew Heyward, currently serves as a Senior Advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies make effective and profitable use of digital technology to interact with their customers. He was President of CBS News from January 1996 through November 2006. That tenure of nearly 10 years is the second longest 10-year in the 50-year history of CBS News. Under his leadership, the division’s tradition of journalistic quality and integrity was recognized with an extraordinary number of broadcast journalism’s most prestigious awards including 57 news and documentary Emmys, 13 Peabody awards, and the list goes on and on. One of the things I want to speak with him about today, Andrew spearheaded the CBS News’ move into new media with its award winning website, cbsnews.com, which became increasingly competitive and was a leader in providing free advertiser supported broadband video, and in 2005, underwent a major expansion in conjunction with the newly created CBS News Digital Media Group. He was also a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its Board of Directors from its founding in 1997 to its acquisition by Dow Jones in January, 2005. He is an award winning producer and executive producer, and has personally won 12 national Emmys.

Deborah Zdobinski is Executive Director Corporate Communications of Public

Tue, 10 Oct 2006 14:43:00 +0000

Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President and Director of Public Affairs for 4A’s; and Jeremy Miller, Public Relations Director of TBWA Worldwide to talk about an issue that has been a hot topic in the advertising industry lately. That is that the 4A’s, The American Association of Advertising Agencies, has actually hired a PR agency, GolinHarris, to mount a campaign that PRs the advertising industry as a whole. So, it has created a lot of debate. Some people think it’s a fantastic idea. Others are not so convince

Becky Ebenkamp, Entertainment Editor, Brandweek Magazine

Tue, 13 Jun 2006 14:38:00 +0000

Becky Ebenkamp, Entertainment Editor, Brandweek Magazine

Frank Trullenque on Hispanic marketing and advertising

Tue, 06 Jun 2006 14:41:00 +0000

Frank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building, and Frank Trullenque, VP of sales and marketing, MAG Beauty.

Role of Advertising in Online Media

Tue, 28 Mar 2006 15:28:00 +0000

Ellie Parpis of AdWeek

Tue, 28 Feb 2006 15:24:00 +0000

The Cannes International Advertising Festival, which is considered by pretty much everyone in advertising to be the premier festival award show. Winning a lion at Cannes is a huge honor. The Grand Prix, well, there is nothing that tops that. We know a lot of winning the Grand Prix at the CPB but know more about that later.

Barbara Lippert and Stuart Elliott on Superbowl Ads

Tue, 07 Feb 2006 12:31:00 +0000

Super Bowl Ads. Stuart Elliot, Advertising Columnist for The New York Times and right now I am thrilled to introduce Adweek columnist, Barbara Lippert.

Edna Johnson from Burger King Corporation

Tue, 31 Jan 2006 12:44:00 +0000

Katie chats with Edna Johnson from Burger King Corporation. Burger King appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication functions both domestically and internationally, including media relations, internal communications and community relations.

Julie Thompson and Jeremy Miller

Tue, 24 Jan 2006 12:48:00 +0000

Julie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide and to Jeremy Miller, Public Relations Director for TBWA Worldwide. These are two of the best minds in the business and I am thrilled that they have taken the time to talk with me.

Matt Creamer from Ad Age

Tue, 03 Jan 2006 12:51:00 +0000

Katie talks to Matt Creamer from Ad Age, covers the agency beat for Advertising Age.

Author Warren Berger

Tue, 20 Dec 2005 12:57:00 +0000

Katie talks to Warren Berger, author of Advertising Today. An amazing book, says Esquire magazine; a 4 star rating from Maxim magazine; Village Voice says media archaelogists will pore over it for decades to come; praised on ABC World News; on her radio show, Joan Rivers called it fabulous & the hot new coffee table book; J. Walter Thompson pres. Bob Jeffrey says, Never has a book captured the heart and soul of advertising as much as Advertising Today.

Premiere Show

Tue, 13 Dec 2005 12:59:00 +0000

Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose work, led primarily by Chuck’s own agency Crispin Porter + Bogusky, has consistently got the attention of the industry, attracted some of the best talent, the most prestigious awards and achieved some of the most remarkable results for a wide variety of clients. Simply by offering an alternative to the traditional agencies and networks with their rigid structures, standardized processes, and geographical client focus, Chuck has fostered outstanding creativity and network autonomy that have led his agency and the MDC network to an unprecedented growth rate during these turbulent times for the ad industry.