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        <title>The Designer Lens</title>
        <link>https://redcircle.com/shows/the-designer-lens</link>
        <language>en-US</language>
        <copyright>All rights reserved.</copyright>
        <itunes:subtitle>Design Thinking and Product Sense</itunes:subtitle>
        <itunes:author>Linying</itunes:author>
        <itunes:summary>The Designer Lens is a weekly show that I’d like to share with you Design thinking process, why we, as customers are so drawn into specific groups of products, and how we, as tech creators, can build aesthetically appealing, and functional products that improve people’s lives.</itunes:summary>
        <podcast:guid>e35e518f-4141-4e4a-b1bf-167d0a3013e9</podcast:guid>
        
        <description><![CDATA[<p>The Designer Lens is a weekly show that I’d like to share with you Design thinking process, why we, as customers are so drawn into specific groups of products, and how we, as tech creators, can build aesthetically appealing, and functional products that improve people’s lives.</p>]]></description>
        
        <itunes:type>episodic</itunes:type>
        <podcast:locked>no</podcast:locked>
        <itunes:owner>
            <itunes:name>Linying</itunes:name>
            <itunes:email>sglyc2@gmail.com</itunes:email>
        </itunes:owner>
        
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                <itunes:category text="Design"/>
            

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            <itunes:category text="Business" />

            

        
        

        
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Do Facebook, Google, Spotify, Tiktok, Yelp Design Ads Manger? And 10 Points They Have in Common</itunes:title>
                <title>How Do Facebook, Google, Spotify, Tiktok, Yelp Design Ads Manger? And 10 Points They Have in Common</title>

                
                
                <itunes:author>Linying</itunes:author>
                
                <description><![CDATA[<p>If you&#39;d like to read the script, I published it on Medium <a href="https://medium.com/@sglyc2/ads-manager-design-how-does-facebook-google-spotify-tiktok-yelp-design-ads-manger-a4c706b744ea?sk=2b8f4aacb29752be291024ecb8edbae6&source=friends_link" rel="nofollow">here</a>.</p><p>On the 2nd episode, I’d like to talk about Money ;]</p><p><br></p><p>If these internet giants are giving their products us almost free, how do they monetize?</p><p><br></p><p>I decided to learn from the best - five mainstream Ads Managers - Facebook/Google/Tiktok/Spotify/Yelp and distilled <strong>10 points</strong> they have in common:</p><ol><li><strong>Campaign Name</strong></li><li><strong>Campaign Objective</strong></li><li><strong>Campaign Duration</strong></li><li><strong>Target Audience Demographics</strong></li><li><strong>Budget</strong></li><li><strong>Ad Format</strong></li><li><strong>Set up Ad Placement</strong></li><li><strong>Preview of Ad on Audience’s End</strong></li><li><strong>Attribution</strong></li><li><strong>Marketing promotion</strong></li></ol><p><br></p><p><br></p><p>Music by Emma Kern - https://thmatc.co/?l=DD185A44</p><p>Music by Cults - <a href="https://thmatc.co/?l=C35FAE89" rel="nofollow">https://thmatc.co/?l=C35FAE89</a></p><p>Music by MYSM - <a href="https://www.youtube.com/redirect?event=video_description&q=https%3A%2F%2Fthmatc.co%2F%3Fl%3D38A81F1&redir_token=QUFFLUhqbXlFVXVldFNyazVZNnRjeElUTUZIZ2FidnVZUXxBQ3Jtc0trUnVVNVhDcEtmYVJaN3V4aFpiVnRWR0p5a1NaTkNXaE5FTTltdVdKaHZYLWZPTHVyQmZXUTZFcXVCSWo5QmxVdEZkVXZxdXdDX2dlNjFzQjlnbnc2TkFKbTQwWjBGYTFZMnRRVEU4cG84LVZ6aFctOA%3D%3D&v=3FYCR_lgwKo" rel="nofollow">https://thmatc.co/?l=38A81F1</a></p><p>Music by Heartheat - https://thmatc.co/?l=1FAC9578</p>]]></description>
                <content:encoded>&lt;p&gt;If you&amp;#39;d like to read the script, I published it on Medium &lt;a href=&#34;https://medium.com/@sglyc2/ads-manager-design-how-does-facebook-google-spotify-tiktok-yelp-design-ads-manger-a4c706b744ea?sk=2b8f4aacb29752be291024ecb8edbae6&amp;source=friends_link&#34; rel=&#34;nofollow&#34;&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;On the 2nd episode, I’d like to talk about Money ;]&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If these internet giants are giving their products us almost free, how do they monetize?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;I decided to learn from the best - five mainstream Ads Managers - Facebook/Google/Tiktok/Spotify/Yelp and distilled &lt;strong&gt;10 points&lt;/strong&gt; they have in common:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Campaign Name&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Campaign Objective&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Campaign Duration&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Target Audience Demographics&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Budget&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Ad Format&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Set up Ad Placement&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Preview of Ad on Audience’s End&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Attribution&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Marketing promotion&lt;/strong&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Music by Emma Kern - https://thmatc.co/?l=DD185A44&lt;/p&gt;&lt;p&gt;Music by Cults - &lt;a href=&#34;https://thmatc.co/?l=C35FAE89&#34; rel=&#34;nofollow&#34;&gt;https://thmatc.co/?l=C35FAE89&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Music by MYSM - &lt;a href=&#34;https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fthmatc.co%2F%3Fl%3D38A81F1&amp;redir_token=QUFFLUhqbXlFVXVldFNyazVZNnRjeElUTUZIZ2FidnVZUXxBQ3Jtc0trUnVVNVhDcEtmYVJaN3V4aFpiVnRWR0p5a1NaTkNXaE5FTTltdVdKaHZYLWZPTHVyQmZXUTZFcXVCSWo5QmxVdEZkVXZxdXdDX2dlNjFzQjlnbnc2TkFKbTQwWjBGYTFZMnRRVEU4cG84LVZ6aFctOA%3D%3D&amp;v=3FYCR_lgwKo&#34; rel=&#34;nofollow&#34;&gt;https://thmatc.co/?l=38A81F1&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Music by Heartheat - https://thmatc.co/?l=1FAC9578&lt;/p&gt;</content:encoded>
                
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                <pubDate>Mon, 27 Jul 2020 02:09:33 &#43;0000</pubDate>
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                <itunes:duration>1096</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why is Mobile Legends so popular and why am I quitting? [A Product Designer’s Perspective]</itunes:title>
                <title>Why is Mobile Legends so popular and why am I quitting? [A Product Designer’s Perspective]</title>

                <itunes:episode>1</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Linying</itunes:author>
                <itunes:subtitle>Why is Mobile Legends so popular and why am I quitting? [A Product Designer’s Perspective]</itunes:subtitle>
                <itunes:summary>Today I’d like to talk about Mobile Legends, a 5v5 MOBA game. 



Especially during this unprecedented time, we are encountering social distancing, which affects how we hang out and bond with friends. Game is definitely a good answer since we are stuck at home. 😊



I touched on 5 facets to create a popular game 👏🏼, and 5 reasons that help Mobile Legends stand out🥳, and why I am quitting it. 🙈



Mobile Legends App Store Link. (https://apps.apple.com/us/app/mobile-legends-bang-bang/id1160056295)

Realme phone $100 (https://gadgets.ndtv.com/mobiles/realme-price-list), Sponsors Mobile Legends (https://www.gizguide.com/2019/06/realme-msc-partnership.html)

The Thumb Zone Article (https://www.smashingmagazine.com/2016/09/the-thumb-zone-designing-for-mobile-users/), Oreilly (https://www.oreilly.com/library/view/designing-mobile-interfaces/9781449318451/)

Instagram Value Prop Youtube (https://www.youtube.com/watch?v=ssPaaS6x8CA)</itunes:summary>
                <description><![CDATA[<p>If you&#39;d like to read the script, I published it on Medium <a href="https://medium.com/@sglyc2/game-design-5-facets-that-every-game-should-leverage-and-5-reasons-why-mobile-legends-is-so-1d015347fec8" rel="nofollow">here</a>.</p><p>Today I’d like to talk about Mobile Legends, a 5v5 MOBA game.</p><p><br></p><p>Especially during this unprecedented time, we are encountering social distancing, which affects how we hang out and bond with friends. Game is definitely a good answer since we are stuck at home. 😊</p><p><br></p><p>I touched on 5 facets to create a popular game 👏🏼, and 5 reasons that help Mobile Legends stand out🥳, and why I am quitting it. 🙈</p><p><br></p><p>Mobile Legends <a href="https://apps.apple.com/us/app/mobile-legends-bang-bang/id1160056295" rel="nofollow">App Store Link</a></p><p>Realme phone <a href="https://gadgets.ndtv.com/mobiles/realme-price-list" rel="nofollow">$100</a>, <a href="https://www.gizguide.com/2019/06/realme-msc-partnership.html" rel="nofollow">Sponsors Mobile Legends</a></p><p>The Thumb Zone <a href="https://www.smashingmagazine.com/2016/09/the-thumb-zone-designing-for-mobile-users/" rel="nofollow">Article</a>, <a href="https://www.oreilly.com/library/view/designing-mobile-interfaces/9781449318451/" rel="nofollow">Oreilly</a></p><p>Instagram Value Prop <a href="https://www.youtube.com/watch?v=ssPaaS6x8CA" rel="nofollow">Youtube</a></p><p><br></p><p><br></p><p>Music by Emma Kern - https://thmatc.co/?l=DD185A44</p><p><span>Music by Cults - </span><a href="https://thmatc.co/?l=C35FAE89" rel="nofollow">https://thmatc.co/?l=C35FAE89</a></p><p><span>Music by MYSM - </span><a href="https://www.youtube.com/redirect?event=video_description&q=https%3A%2F%2Fthmatc.co%2F%3Fl%3D38A81F1&redir_token=QUFFLUhqbXlFVXVldFNyazVZNnRjeElUTUZIZ2FidnVZUXxBQ3Jtc0trUnVVNVhDcEtmYVJaN3V4aFpiVnRWR0p5a1NaTkNXaE5FTTltdVdKaHZYLWZPTHVyQmZXUTZFcXVCSWo5QmxVdEZkVXZxdXdDX2dlNjFzQjlnbnc2TkFKbTQwWjBGYTFZMnRRVEU4cG84LVZ6aFctOA%3D%3D&v=3FYCR_lgwKo" rel="nofollow">https://thmatc.co/?l=38A81F1</a></p><p>Music by Heartheat - https://thmatc.co/?l=1FAC9578</p>]]></description>
                <content:encoded>&lt;p&gt;If you&amp;#39;d like to read the script, I published it on Medium &lt;a href=&#34;https://medium.com/@sglyc2/game-design-5-facets-that-every-game-should-leverage-and-5-reasons-why-mobile-legends-is-so-1d015347fec8&#34; rel=&#34;nofollow&#34;&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Today I’d like to talk about Mobile Legends, a 5v5 MOBA game.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Especially during this unprecedented time, we are encountering social distancing, which affects how we hang out and bond with friends. Game is definitely a good answer since we are stuck at home. 😊&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;I touched on 5 facets to create a popular game 👏🏼, and 5 reasons that help Mobile Legends stand out🥳, and why I am quitting it. 🙈&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Mobile Legends &lt;a href=&#34;https://apps.apple.com/us/app/mobile-legends-bang-bang/id1160056295&#34; rel=&#34;nofollow&#34;&gt;App Store Link&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Realme phone &lt;a href=&#34;https://gadgets.ndtv.com/mobiles/realme-price-list&#34; rel=&#34;nofollow&#34;&gt;$100&lt;/a&gt;, &lt;a href=&#34;https://www.gizguide.com/2019/06/realme-msc-partnership.html&#34; rel=&#34;nofollow&#34;&gt;Sponsors Mobile Legends&lt;/a&gt;&lt;/p&gt;&lt;p&gt;The Thumb Zone &lt;a href=&#34;https://www.smashingmagazine.com/2016/09/the-thumb-zone-designing-for-mobile-users/&#34; rel=&#34;nofollow&#34;&gt;Article&lt;/a&gt;, &lt;a href=&#34;https://www.oreilly.com/library/view/designing-mobile-interfaces/9781449318451/&#34; rel=&#34;nofollow&#34;&gt;Oreilly&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Instagram Value Prop &lt;a href=&#34;https://www.youtube.com/watch?v=ssPaaS6x8CA&#34; rel=&#34;nofollow&#34;&gt;Youtube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Music by Emma Kern - https://thmatc.co/?l=DD185A44&lt;/p&gt;&lt;p&gt;&lt;span&gt;Music by Cults - &lt;/span&gt;&lt;a href=&#34;https://thmatc.co/?l=C35FAE89&#34; rel=&#34;nofollow&#34;&gt;https://thmatc.co/?l=C35FAE89&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Music by MYSM - &lt;/span&gt;&lt;a href=&#34;https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fthmatc.co%2F%3Fl%3D38A81F1&amp;redir_token=QUFFLUhqbXlFVXVldFNyazVZNnRjeElUTUZIZ2FidnVZUXxBQ3Jtc0trUnVVNVhDcEtmYVJaN3V4aFpiVnRWR0p5a1NaTkNXaE5FTTltdVdKaHZYLWZPTHVyQmZXUTZFcXVCSWo5QmxVdEZkVXZxdXdDX2dlNjFzQjlnbnc2TkFKbTQwWjBGYTFZMnRRVEU4cG84LVZ6aFctOA%3D%3D&amp;v=3FYCR_lgwKo&#34; rel=&#34;nofollow&#34;&gt;https://thmatc.co/?l=38A81F1&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Music by Heartheat - https://thmatc.co/?l=1FAC9578&lt;/p&gt;</content:encoded>
                
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                <pubDate>Sun, 19 Jul 2020 06:37:43 &#43;0000</pubDate>
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                <itunes:duration>974</itunes:duration>
                
                
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