Email: scott@theprofitlifestyle.com

In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Miller break down one of the biggest shifts happening in the fitness and wellness industry right now: medical weight loss, peptides, GLP-1s, and HRT.

They explain why gym owners, coaches, chiropractors, med spas, and wellness businesses can no longer ignore this trend — because consumer demand has already changed.

This is not hype. This is a market shift.

🔥 Inside This Episode:

✅ Why Traditional Fitness Marketing Is Getting Harder

Scott and Andy explain why fewer people are responding to gym ads, web leads are down, and many boutique fitness businesses are struggling.

The reality: many consumers are now seeking faster, medically-supported results elsewhere.

✅ Why GLP-1s & Peptides Are NOT a Replacement for Fitness

They make it clear:

• These tools are not a replacement for strength training
• They are not a replacement for nutrition coaching
• They are not a replacement for healthy habits

But when combined properly with coaching and fitness? The results can be exceptional.

✅ Sell People What They Want. Give Them What They Need.

People are actively searching for:

• Weight loss solutions
• Hormone optimization
• Energy improvements
• Body composition changes
• Longevity support

If you can offer what people already want — then guide them into training, nutrition, and accountability — your business wins and your clients win.

✅ New Revenue Streams for Fitness Businesses

Scott shares how operators inside their network are increasing revenue quickly by integrating these offers.

Examples discussed:

• Existing members upgrading into premium wellness programs
• Online coaches raising prices + adding peptide programs
• Higher client value with easier fulfillment
• Stronger retention and more referrals

✅ The Smart Way to Add This Into Your Business

They discuss different models:

1. Referral partnerships
2. Building your own clinic
3. Strategic partnerships with compliant providers (their preferred path)

This allows owners to stay focused on coaching and growth while medical professionals handle prescriptions, protocols, and care.

✅ Adapt or Get Left Behind

Scott gives a blunt warning:

If fitness businesses refuse to evolve with what consumers want, many will struggle over the next few years.

The winners will be those who adapt early.

🎯 Key Takeaway:

The future of fitness is not gym or medicine.

It’s gym plus medicine.

Coaching plus health optimization.

Results plus recurring revenue.

📩 Want Help Implementing This Into Your Business?

Email directly:

scott@theprofitlifestyle.com

andy@theprofitlifestyle.com

🎧 Listen, Share & Subscribe

If you know a gym owner, coach, med spa owner, chiropractor, or wellness entrepreneur who needs this message — send them this episode.

Because the shift is already happening.

👉 Email: scott@theprofitlifestyle.com

🎯 What This Episode Is About

Most gym owners think retention is about pay, perks, or culture.

But the truth?

You’re not keeping anyone forever.

What you can do is create an environment where your staff wants to stay longer, grow with you, and leave on great terms when they’re ready.

In this episode, Scott and Andy break down the real framework for staff retention—and how to position your business as a vehicle for your team’s life goals.

🔑 The 3 Things Every Employee Actually Wants

1. To Feel Valued

• People don’t stay where they feel ignored or replaceable
• Leadership > “boss” mentality
• Public praise > private criticism
• Appreciation must match how THEY receive it (not how you give it)

💡 Example: Using frameworks like the 5 Love Languages to understand your staff better

2. To Grow (Inside AND Outside Work)

• Growth isn’t just promotions or more responsibility
• It’s:
• Skill development (training, coaching, sales, systems)
• Personal growth (confidence, communication, leadership)
• The best leaders help staff grow beyond the business

👉 If they don’t grow with you, they’ll grow somewhere else.

3. To Hit Their Financial Goals

• Passion doesn’t pay the bills
• If your business can’t support their life goals, they’ll leave (even if they love you)

Reality today:

• Higher cost of living
• Inflation pressure
• Limited earning ceilings in traditional gym models

Solution: Help them win financially—not just professionally.

💡 The Real Retention Strategy (Most Owners Miss This)

The highest-leverage move you can make:

👉 Help your staff achieve their LIFE goals under your umbrella

This includes:

• Budgeting & financial planning
• Credit building
• Buying a car or home
• Real estate strategies (house hacking, investing)
• Long-term wealth strategies

📈 When your team connects their future to your business, retention skyrockets.

🧠 Why Financial Education Changes Everything

Most people:

• Didn’t grow up with financial literacy
• Don’t know how to build wealth
• Feel stuck financially

As a leader, you can:

• Fill that gap
• Provide clarity
• Create real impact beyond the job

And when you do that…

👉 You’re no longer just an employer

👉 You become a life-changing mentor

🔥 Real Outcome

When you help your team:

• Buy homes
• Build investments
• Create financial security

You don’t just gain employees…

You gain:

• Loyalty
• Long-term retention
• Referrals (even after they leave)

⚡ Final Takeaway

Your staff doesn’t stay because of:

• Free workouts
• Team outings
• Slight pay bumps

They stay because:

✔ They feel valued

✔ They’re growing

✔ They see a financial future with you

That’s the real retention system.

📩 Want Help Implementing This?

If you want to:

• Build indestructible wealth
• Implement financial systems for yourself or your team
• Learn Infinite Banking + long-term wealth strategies

👉 Email: scott@theprofitlifestyle.com

12 Week Year Planning Documents: https://docs.google.com/document/d/1mdUFuMyzS7u8vuWGka94dDKOE7vQfikIIrzqGP8IunE/edit?usp=sharing

🚀 Your Q2 Marketing Plan Is Probably Wrong

Most gym owners and coaches go into Q2 thinking they need to:

• Run more ads
• Build more funnels
• Post more content
• Add more platforms

But that’s exactly why they stall.

In this episode, Scott Carpenter and Andy break down a smarter way to approach Q2:

👉 Build your plan around your strongest assets — not more tactics.

🔍 Inside This Episode

✅ Why Most Q2 Plans Fail

• Trying to do everything at once
• Over-reliance on ads and marketing agencies
• Building systems before they’re needed
• Ignoring what’s already working

✅ The Smarter Q2 Strategy: Asset-First Execution

Instead of asking:

“What should I add this quarter?”

Ask:

“What’s already working that I can scale right now?”

Your best Q2 opportunities are already inside your business:

• Current clients
• Social media audience
• Email list
• Referral network
• Local visibility
• Existing relationships

✅ Real Example: Double–Triple Revenue in 8 Weeks

A telehealth business owner:

• 60+ clients (all referrals)
• Spending thousands on marketing systems

What actually moved the needle:

• Upselling current clients
• Structuring goal reviews
• Activating referrals intentionally

👉 Result: 2–3x revenue growth in Q2 without ad spend

✅ Your Fastest Q2 Cash Flow Wins

Before spending money, focus here:

• Upsell your current clients into higher-ticket offers
• Run structured referral plays
• Reactivate old leads or email lists
• Monetize your existing audience

Example:

• 300 members = untapped revenue
• 10K+ followers = built-in lead source

✅ Stop Doing Everything at Once

Q2 is NOT the time to:

• Start a podcast
• Launch every platform
• Build complex funnels

Instead:

1. Pick ONE strong asset
2. Execute aggressively
3. Build consistency
4. Then layer the next strategy

✅ High-Leverage Plays That Cost $0

• Goal review + upsell systems
• Referral frameworks
• Email reactivation campaigns
• Simple local lead capture (QR + text)
• Webinars / seminars (sell one-to-many)

✅ Where Paid Ads Fit in Q2

Paid ads can work—but only if:

• You already have a proven offer
• You understand your numbers
• You’ve optimized internal revenue first

👉 Ads should scale, not fix, your business.

💡 Core Q2 Takeaway

Q2 isn’t about doing more.

It’s about doing the right thing harder.

Your next:

• $10K
• $20K
• $40K

Is already inside your business.

You just haven’t leveraged it yet.

📞 Want Help Building Your Q2 Plan?

If you’re not sure where to focus…

👉 Book a free 30-minute call and we’ll help you map out a custom Q2 strategy:

https://ptlegends.com/30mincallwithscott

No pressure. No obligation.

Just clarity and execution.

https://ptlegends.com/30minadvisorcall

Most gym owners, coaches, and fitness entrepreneurs overcomplicate marketing.

They think they need:

• Paid ads
• Funnels
• Websites
• CRMs
• Agencies

But what if the best marketing plan for YOUR business…

doesn’t cost you anything?

In this episode, Scott Carpenter and Andy Boy Miller break down a completely different approach:

👉 Build your marketing strategy around your existing assets

👉 Generate fast cash flow without ad spend

👉 Scale using what’s already working

This is how you create results fast—without wasting time or money.

🔍 Inside This Episode

✅ Why Most Marketing Plans Fail

• Business owners copy strategies that don’t fit their market
• Spending $$$ on systems before fixing core revenue problems
• Solving problems that don’t exist yet

✅ Your Greatest Marketing Asset (That You’re Ignoring)

• Your current clients
• Your audience (even small ones)
• Your relationships & referrals
• Your email list (even if “dead”)

👉 Most businesses already have everything they need to grow

✅ How to Double or Triple Revenue (Without Ads)

• Upsell your existing clients
• Run structured goal reviews
• Introduce backend offers (coaching, add-ons, services)
• Systemize referrals

💡 Example: One business can 2–3x profits in 8 weeks with $0 ad spend

✅ Stop Overbuilding (This Is Killing Your Growth)

• You don’t need a complex CRM (yet)
• You don’t need funnels (yet)
• You don’t need to “be everywhere”

👉 Focus on what already works FIRST

✅ The “Asset-First” Marketing Strategy

Instead of doing everything:

1. Identify your strongest asset
2. Maximize it
3. Create consistent lead flow
4. THEN build the next channel

✅ Simple, High-Converting Plays You Can Use Today

• Social media content (if you already have an audience)
• Reactivating your email list
• Referral systems
• Workshops / webinars (sell one-to-many)
• Local traffic + low-friction QR lead capture

✅ When Paid Ads Actually Make Sense

• Once your organic systems are working
• When you understand your numbers
• When you can scale profitably

👉 Ads are a multiplier, not a starting point

💡 Key Takeaway

There is no universal marketing plan.

The best strategy is based on:

• Your strengths
• Your assets
• Your market
• What you’re actually willing to execute

👉 Build from what you already have—and scale from there.

🎯 Want Help Building YOUR Marketing Plan?

If you’re thinking:

"This makes sense… but what do I actually do next?"

👉 Book a free 30-min call and we’ll help you map it out:

https://ptlegends.com/30minadvisorcall

No fluff. No obligation. Just clarity + strategy.

👉 https://drive.google.com/file/d/1LEZ-bTzZ6IrDFFQFNc73jGdahRq0kJO7/view?usp=drive_link

In this episode, Scott Carpenter and Andy Boimila break down a major shift happening in the fitness industry that many gym owners are starting to feel — a massive slowdown in leads and walk-ins.

If your gym normally sees a surge of prospects in February and March but this year feels like crickets, you’re not alone.

The reason may not be your marketing, your ads, or your offers.

It may be something much bigger.

GLP-1 medications and peptides are rapidly changing consumer behavior in the fitness and wellness market.

Instead of coming into gyms first, many people are turning to medications like Semaglutide or Tirzepatide as what they perceive to be an “easy button” for weight loss.

But that doesn’t mean gyms are becoming irrelevant.

In fact, this shift may create a massive opportunity for gym owners who know how to position themselves correctly.

🔍 Inside This Episode

Why Gym Leads Are Slowing Down

Many boutique gyms historically see their biggest lead flow after New Year’s resolution members quit big-box gyms.

But in 2026, something different is happening.

More people are choosing GLP-1 medications before hiring a trainer, which means fewer people initially walking into gyms.

The New “Easy Button” Consumers Believe In

Whether gym owners like it or not, GLP-1 drugs are becoming mainstream.

Millions of people are now using them, and some estimates suggest 1 in 5 adults have tried them.

Ignoring this shift could mean ignoring a massive change in the marketplace.

The Hidden Problem With Weight Loss Drugs

While these medications can help people lose weight, they often come with major risks if done incorrectly:

• Muscle loss

• Bone density loss

• Metabolism slowdown

• Loose skin

• Poor long-term weight maintenance

Without strength training and proper nutrition, many users end up in a worse position long-term.

The Opportunity for Gym Owners

Instead of fighting the trend, smart gym owners are doing something different.

They’re positioning their gym as the support system for people using GLP-1 medications.

Helping clients:

• Maintain lean muscle

• Protect metabolism

• Follow proper nutrition

• Build sustainable habits

This shifts the conversation from anti-GLP-1 to “Let’s help you do it the right way.”

The $3,500 Sales Call Example

Scott shares a real consultation where a prospect almost canceled training because she wanted to try Semaglutide first.

Instead of losing the client, the conversation was reframed:

GLP-1 + Strength Training + Proper Support.

The result:

• ~$1,500 medical weight loss program

• ~$2,000 training package preserved

• One of the easiest sales conversations possible

Why Gym Owners Need to Talk About This

Many gym clients are already taking GLP-1 medications — they’re just not telling their coaches.

Once gym owners start openly discussing it, clients feel more comfortable asking for guidance.

And that opens the door to new services, new programs, and new revenue streams.

⚡ The Bottom Line

The market is shifting.

You can either:

• Ignore the trend

• Fight the trend

• Or position your gym to support it

The gyms that adapt fastest will likely win the next wave of the fitness industry.

🎧 Listen to the Sales Call Recording

This is the exact call Scott referenced in the episode showing how the consultation and sale actually happened.

👉 https://drive.google.com/file/d/1LEZ-bTzZ6IrDFFQFNc73jGdahRq0kJO7/view?usp=drive_link

In this episode, Scott Carpenter breaks down a simple tactical system every entrepreneur should implement immediately to protect, save, and grow their profits.

Think of this as the “Margot Robbie in the bathtub” explanation from The Big Short — but applied to building real wealth as a business owner.

Scott and Andy walk through the exact cash flow framework Scott personally used to build financial security, invest in real estate, and create multiple cash-flowing assets.

This episode is short, tactical, and something you can start implementing today.

🔑 The Tactical Cash Flow System

Profits → High Yield Savings Sweep Account → Infinite Banking Policy → Invest in Cash Flowing Assets

This system allows business owners to:

• Protect profits from being wasted

• Earn guaranteed growth on saved money

• Maintain liquidity for opportunities or emergencies

• Deploy capital into assets that produce long-term income

📌 Step 1 – Create a Profit Sweep Account

Instead of letting extra cash sit in a low-interest bank account, move it into a High Yield Savings Account (HYSA).

Why?

Traditional bank savings accounts often pay 0.01% interest or less.

High yield savings accounts can pay 3.5%–5% interest.

The key is creating a systematic sweep where extra profits are automatically moved into a dedicated savings account each month.

This prevents overspending and starts building your capital base.

📌 Step 2 – Implement Infinite Banking

Once capital builds in your sweep account, the next step is infinite banking.

This is a specially designed whole life insurance policy structured for cash accumulation.

Key benefits include:

• Consistent growth (historically around ~6%)

• Protection from market volatility

• Tax-advantaged growth

• Liquidity — you can access the capital anytime

Instead of withdrawing money, you borrow against your policy, allowing your capital to continue compounding while being used elsewhere.

📌 Step 3 – Deploy Capital Into Cash-Flowing Assets

Once your capital is growing and protected, you can deploy it into opportunities such as:

• Real estate investments

• Buying a gym building

• Short-term rentals

• Commercial properties

• Business acquisitions

• Other cash-flow assets

This creates a cycle of capital growth where profits continue working for you long after they’re earned.

💡 The Real Goal

The goal is not just making money.

The goal is building financial stability, liquidity, and freedom so that:

• Your investments pay for your lifestyle

• Your wealth keeps growing

• Your business success becomes sustainable long-term

🎓 Learn More About Infinite Banking

Scott recommends learning the strategy before implementing it.

Watch the Infinite Banking training videos here:

👉 https://theprofitlifestyle.com/infinitebanking

📩 Want Help Building Your Own Infinite Banking Policy?

Scott personally helps business owners design policies that maximize liquidity, protection, and long-term growth.

If you'd like additional free resources or want help building your own policy:

📧 Email Scott directly:

scott@theprofitlifestyle.com

Asher Med demo video and Scott's Profit Lifestyle link to receive $1,000 off plus a free month:

👉 https://joinasher.com/profitlifestyle?fpr=scott

2026 Gym Profit Summit Recap – What Just Happened in Scottsdale

The 2026 Gym Profit Summit in Scottsdale was not just another gym-owner event.

It became a cross-industry collision between gym owners, online coaches, med spas, telehealth companies, chiropractors, red light clinics, and wellness entrepreneurs.

This wasn’t a pitch fest.

It was strategy, implementation, emotion, and execution.

And it confirmed one major reality:

The fitness and wellness landscape is shifting fast.

Cross-Pollination > Silo Thinking

Most fitness events are gym owners talking only to gym owners.

This summit brought together:

• Brick-and-mortar gym owners
• Online coaches
• Med spa operators
• Telehealth companies
• Chiropractors
• Wellness clinics

When you step outside the gym silo, you unlock:

• Better offers
• Higher-ticket positioning
• Smarter marketing
• Stronger retention systems
• More scalable profit models

The conversations alone changed trajectories.

GLP-1, Peptides & Medical Weight Loss: The Real Opportunity

GLP-1s and peptides are not a trend.

They are impacting:

• February signups
• Paid ads performance
• Lead quality
• Client retention

At the summit, we showed exactly how to:

• Add medical weight loss legally
• Partner with a compliant provider
• Avoid cheap commodity pricing
• Sell high-ticket transformation programs
• Integrate strength training + nutrition correctly
• Protect muscle and long-term results

We’re talking real numbers:

• $12,997 packages
• $25,000 programs
• $50,000 paid-in-full sales
• 80%+ margins

But done ethically and strategically.

If you want:

• The GLP-1 Level 1 Certification (FREE)
• The full summit recording (FREE)
• The medical weight loss demo

Email: scott@theprofitlifestyle.com

To see how to launch and receive $1,000 off plus a free month:

👉 https://joinasher.com/profitlifestyle?fpr=scott

What Else We Covered

This wasn’t a one-topic event.

We went deep on:

Paid Ads That Are Actually Working

Real frameworks. Real numbers. Real execution.

Lead Nurture & Sales Systems

Stop being a “one-trick pony.”

Retention & Client Journey

Onboarding, fulfillment, and long-term stick.

Mindset & Language

Breakthrough moments that moved rooms.

Profit Allocation & Wealth Strategy

What to do with business profits:

• Reduce tax burden
• Invest properly
• Build cash flow outside your gym
• Protect your family

This was business, fulfillment, psychology, and wealth — all under one roof.

Why We’re Giving the Recording Away for Free

Most events sell replays for $99+.

We’re opening it up for $0.

Because 2026 is moving fast.

Consumer behavior is changing.

Medical integration is accelerating.

Margins are shifting.

You need this information.

If you want access:

Email scott@theprofitlifestyle.com

We’ll send it when it’s live.

FREE Event Recording and the GLP-1 Level 1 Cert Free: email me at scott@theprofitlifestyle.com

Asher Med demo video and Scott's Profit Lifestyle link to receive $1,000 off plus a free month:

👉 https://joinasher.com/profitlifestyle?fpr=scott

If you’re a business owner and you’re not 100% certain your income, equity, and family are protected — book your free 30-minute life insurance evaluation here:

👉 https://ptlegends.com/30mincallwithscott

This is a protection review — not a sales pitch. Make sure you’re covered correctly.

In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila break down the one form of protection that every business owner needs… yet almost nobody has properly structured.

Term life insurance.

Not the small policy you forgot about.

Not the $50–80K policy that barely covers funeral costs.

Not the “I’ll get to it later” conversation.

Real protection.

Because when the primary income earner dies, it’s not just emotional damage — it’s financial collapse.

The Hard Reality Most Entrepreneurs Ignore

Scott shares something most of us have seen:

• Healthy gym owners passing unexpectedly
• 40-year-olds gone overnight
• GoFundMe pages launched within days

And the harsh truth?

$100,000 raised online may barely cover funeral costs and a short window of expenses

EP. 209 Copy 01

.

If your income disappears:

• Your spouse may not be able to run the business
• Revenue likely drops immediately
• Business partners must buy out your equity
• Kids’ futures are financially disrupted
• Operating agreements may require large payouts

Without proper coverage, surviving partners and families face enormous strain

EP. 209 Copy 01

.

This is preventable.

Why Term Life Is the Baseline

Scott makes it simple:

• $1M in coverage can cost surprisingly little per month (depending on age and health)
• EP. 209 Copy 01
• Payouts are generally tax-free
• The younger and healthier you are, the cheaper it is
• If your health changes, you may become uninsurable

And here’s the part most people miss:

When you need life insurance, you often can’t get it.

That’s why acting while you qualify is critical

EP. 209 Copy 01

.

Business Owners: This Is Bigger Than Family Protection

If you have:

• A 50/50 (or any %) business partner
• Employees depending on revenue
• Shared equity agreements
• Seller financing
• Operating agreements requiring payout

You likely need:

• Personal term coverage
• Partner cross-coverage
• Possibly key-man insurance
• Possibly convertible structures

Scott explains how one medical event can make someone permanently uninsurable — even if they were perfectly healthy before

EP. 209 Copy 01

.

That risk is real.

Beyond Term: Optimization Later

This episode focuses on baseline protection.

Scott briefly references:

• Convertible term
• Whole life
• Infinite banking strategies
• Tax-advantaged growth
• Using policies to fund investments

But the order matters:

1. Protect income.
2. Protect equity.
3. Protect family.
4. Then optimize wealth.

Protection first.

The Peace of Mind Factor

Andy shares something powerful:

Over the last few years, life has proven there are no guarantees

EP. 209 Copy 01

.

As business owners, we carry stress daily:

• Revenue targets
• Payroll
• Clients
• Growth
• Market changes

Knowing your family would be financially secure — no matter what — removes a massive unseen burden.

And it costs less than most people spend on coffee each month

EP. 209 Copy 01

.

Who Needs to Watch This

This episode is for:

• Gym owners
• Fitness entrepreneurs
• Small business owners
• Primary income earners
• Business partners
• Parents

If you think you “already have something,” you should still review it.

Most policies are underfunded, outdated, overpriced, or structured incorrectly.

Get a Free Life Insurance Evaluation

Scott is offering a free 30-minute review to:

• Evaluate your current policy
• Check coverage adequacy
• Review pricing
• Discuss convertible options
• Review partner protection
• Evaluate spouse coverage
• Analyze buy-sell exposure

Book here:

👉 https://ptlegends.com/30mincallwithscott

Or email directly:

📩 Scott@TheProfitLifestyle.com

🚨 Again — Book Your Free Life Insurance Evaluation:

👉 https://ptlegends.com/30mincallwithscott

This is 100% non-negotiable protection.

Don’t wait for the “what if.”

Protect the people who depend on you.

👉 https://joinasher.com/profitlifestyle?fpr=scott

In this episode of Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boy Miller share their personal experiences using Tirzepatide / GLP-1s — and why it completely changed how they view medical weight loss inside fitness businesses.

For years, GLP-1s felt like cheating.

A threat to gyms.

Something fitness professionals should avoid.

Until they actually experienced it themselves.

In this conversation, Scott and Andy break down:

• Why most gym owners had a knee-jerk reaction to GLP-1s
• What it actually feels like to use Tirzepatide responsibly
• How low-dose GLP-1s reduce cravings and “food noise”
• Why high-dose, fast-weight-loss protocols are dangerous
• How GLP-1s don’t replace fitness — they enhance it
• Why gym owners who ignore this shift will get left behind

This episode is not about shortcuts.

It’s about doing this the right way — ethically, responsibly, and profitably.

If you’re a gym owner, trainer, or online coach, this may completely change how you think about weight loss, wellness programs, and high-ticket offers.

🚨 $1,000 OFF ASHER MED PARTNERSHIP 🚨

👉 https://joinasher.com/profitlifestyle?fpr=scott

Build Medical Weight Loss & GLP-1 Profit Centers — Fully Legal, Fully Branded

👉 Get $1,000 OFF your Asher Med onboarding here:

https://joinasher.com/profitlifestyle?fpr=scott

How Gym Owners Can Add Medical Weight Loss & GLP-1 Programs Without Losing Control, Trust, or Profit

In this episode, Scott Carpenter breaks down one of the biggest shifts happening in the fitness industry right now—medical weight loss, GLP-1s, and peptides—and how gym owners can either get crushed by it… or use it to massively grow profit and impact.

This episode features a deep dive training with Asher Med, revealing how gym owners can offer medical weight loss legally, keep full control of the client relationship, and generate high-margin recurring revenue—without becoming a doctor, carrying inventory, or handing clients off to faceless telehealth brands.

This is not about selling shortcuts.

It’s about coach-led medical transformation done the right way.

🔍 Inside This Episode

✅ Why Medical Weight Loss Is Changing the Game

Nearly 1 in 5 U.S. adults are already using GLP-1s or peptides

Clients are choosing “easy solutions” whether gyms like it or not

Ignoring this shift means losing clients to outside providers

✅ The Problem With Most Medical Weight Loss Models

“Inject and forget” clinics

No coaching, no behavior change

Short-term weight loss → long-term rebound

Gyms lose trust, control, and lifetime value

✅ The Coach-Led Medical Transformation Model

Scott and the Asher Med team explain how this works:

Coaches lead habits, nutrition, strength, accountability

Licensed providers handle prescriptions and compliance

Clients stay inside your ecosystem

Medical tools enhance outcomes—not replace coaching

✅ How Asher Med Works (Simplified)

You sell the program and collect payment

Clients complete a branded intake

Licensed providers approve prescriptions

Medication ships directly to the client

You focus on coaching, outcomes, and revenue

No white lab coats.

No liability nightmares.

No affiliate handoffs.

💰 Why This Is a Massive Profit Opportunity

No inventory required

Wholesale medication pricing

High-ticket front-end offers

Predictable monthly recurring revenue

Clients stay 6–12 months on average

This is one of the cleanest profit models Scott has seen in 17+ years in the industry.

💡 Key Takeaways

Medical weight loss is already here, not “coming soon”

Clients are buying—just not always from you

Education and coaching beat medication-only models

Profit only matters if it improves time freedom and lifestyle

The future belongs to gyms that bridge wellness and medical

🎟️ GYM PROFITS SUMMIT 2026

📅 February 12–13, 2026

📍 Scottsdale, AZ

👥 Limited to 120 gym owners

Learn how to:

Build a gym that runs on systems

Add high-margin revenue streams

Scale without burnout

Turn profit into lifestyle freedom

🎟️ Get details here:

👉 https://ptlegends.com/gym-profits-summit

📬 How We Can Help You

1️⃣ Subscribe to The Profit Lifestyle Podcast

2️⃣ Join our Free Facebook Community

3️⃣ Book a Free Brand & Business Deep Dive

📩 Andrew@theprofitlifestyle.com

📩 info@theprofitlifestyle.com

🔥 FINAL REMINDER: $1,000 OFF ASHER MED 🔥

This offer is exclusive to The Profit Lifestyle community.

👉 Book your implementation call here:

https://joinasher.com/profitlifestyle?fpr=scott

No pressure.

No obligation.

Just clarity on whether this belongs inside your business in 2026.

Is your business actually winnable?

Scott breaks down how gym owners can build a realistic, scalable business model capable of producing 30–50% profit margins and $100,000–$300,000+ per year in net profit from a single location—without relying on burnout, endless new members, or outdated growth tactics.

At the center of this episode is the Profit Predictor, a diagnostic tool that reveals the real bottlenecks limiting growth—whether it’s churn, pricing, acquisition, payroll, or structure.

This is not motivation.

This is math, clarity, and execution.

🔍 Inside This Episode

✅ Why Most Gyms Aren’t Actually Winnable

Scott explains why many gym owners:

• Chase revenue instead of profit
• Rely on acquisition while ignoring churn
• Build models that collapse under real-world conditions

Revenue can be an ego metric. Profit and owner benefit are what matter.

✅ The Profit Predictor Explained

Scott walks through how the Profit Predictor:

• Diagnoses acquisition vs. churn imbalance
• Reveals where profit is leaking
• Projects realistic 6-, 12-, 24-, and 36-month outcomes

Gym owners gain clarity on:

• Net profit
• Net owner benefit
• Cash flow after payroll, expenses, and debt

✅ The Only 3 Ways to Increase Revenue

Scott breaks down the three levers that actually move the needle:

1. Add more members
2. Increase average client value (ACV)
3. Reduce churn and extend retention

Most gyms focus on only one—and suffer because of it.

✅ Why “Just Get More Members” Stops Working

This episode explains:

• Market equilibrium and acquisition ceilings
• Why paid ads are harder than ever
• How churn increases as membership grows

Without retention and pricing strategy, growth stalls.

✅ Increasing Profit Without Adding Members

Scott shares proven strategies gyms use to add $8k–$15k per month by:

• Adding high-ticket mentorship or coaching
• Adjusting service models
• Raising prices the right way
• Bolting on premium offers

Often, small model changes create massive financial impact.

✅ Simple Systems Beat Complicated Funnels

A recurring theme throughout the episode:

• Shiny objects kill execution
• Complexity reduces consistency
• Simple systems scale better

Winning gyms execute a few things extremely well.

✅ Profit Is Only Valuable If It Buys Back Time

Scott emphasizes that:

• Profit should reduce workload, not increase it
• Owners must evolve into CEOs
• Systems—not hustle—create freedom

The ultimate goal is time, stability, and long-term wealth.

💡 Key Takeaways

• Most gyms don’t fail—they operate unwinnable models
• Churn and pricing matter more than leads
• High margins create margin for error
• Profit should improve lifestyle, not stress
• One or two focused changes can unlock massive growth

🎁 Free Resources Mentioned in This Episode

These are extremely important—do not skip them

🔥 FREE 1-on-1 Call With Scott

👉 https://ptlegends.com/callwithscott

CODE: GIFT

🎟️ FREE Ticket – Gym Profits Summit 2026

📅 February 12–13, 2026

📍 Scottsdale, AZ

👉 https://ptlegends.com/gps

📊 FREE Profit Predictor Tool

👉 https://docs.google.com/spreadsheets/d/1zHSPSGOmMrDo0Fo_RP2iILBgse9fLwCC0YaV3IVwpLw/edit?gid=1614907337#gid=1614907337

🎟️ GYM PROFITS SUMMIT 2026

Limited to 120 gym owners

Learn how to:

• Build a profitable gym with fewer members
• Add high-margin revenue streams
• Scale without burnout
• Turn profit into lifestyle freedom

📬 How We Can Help You

1️⃣ Subscribe to The Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free Brand & Business Deep Dive

📩 Andrew@theprofitlifestyle.com

📩 info@theprofitlifestyle.com

This training is a direct walkthrough of the $10K Weekend Playbook, a proven framework gym owners use to monetize existing email lists, social audiences, and past clients when cash flow is tight—especially during slow seasons like January.

This episode is not theory.

It’s a step-by-step system you can run any month of the year.

🔍 Inside This Episode

• Why paid ads are no longer reliable short-term cash solutions
• How to turn “stale” email lists and social followers into real revenue
• The 5-day evergreen launch structure that creates urgency and demand
• How to sell without pressure, funnels, or complicated tech
• Why cash flow—not motivation—is the real bottleneck for most gym owners
• How smart offers, scarcity, and timing outperform discounts
• Using profit to buy back time, not more stress

🔥 The $10K Weekend Playbook (FREE Resources)

The $10K Weekend Playbook shows gym owners how to generate fast cash using organic marketing, simple offers, and direct outreach—no ad spend required.

🎟️ FREE TICKET LINK

👉 http://gymprofitssummit.com

Coupon Code: GPS (100% FREE)

📘 PLAYBOOK + MINI-COURSE (FREE)

👉 https://legendsuniversity.app.clientclub.net/courses/offers/32fec011-9c6b-49d3-bbb8-77fd04ee11d5

📞 FREE COACHING CALL

👉 https://ptlegends.com/30minadvisorcall

🎟️ GYM PROFITS SUMMIT 2026

📅 February 12–13, 2026

📍 Scottsdale, AZ

👥 Limited to 120 gym owners

Learn how to:

• Build a profitable gym with fewer members
• Add high-margin revenue streams
• Scale without burnout
• Turn profit into lifestyle freedom

🎟️ Get tickets here:

👉 https://ptlegends.com/gym-profits-summit

📬 How We Can Help You

1️⃣ Subscribe to The Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free Brand & Business Deep Dive

📩 Andrew@theprofitlifestyle.com

📩 info@theprofitlifestyle.com

They fail because they try to do too many things at once.

In this episode, Scott Carpenter and Andy Boimila break down why adding more services, programs, and “extra revenue ideas” often hurts your gym instead of helping it — and what to focus on instead if you want sustainable growth and real freedom.

This episode is about cutting through noise, avoiding shiny-object syndrome, and building a gym that’s simple, scalable, and profitable.

🔍 Inside This Episode

• Why offering everything makes your marketing weaker
• The danger of adding services before mastering your core offer
• How divided attention kills execution and cash flow
• The “gold medal” concept: what your gym should be known for
• Why most ancillary services feel profitable but create burnout
• How simplicity creates clarity, scale, and momentum

💡 Key Takeaways

• If you market to everyone, you market to no one
• More services ≠ more profit
• Execution beats expansion
• Simplicity scales faster than complexity
• Profit only matters if it buys back your time

🎟️ GYM PROFITS SUMMIT 2026

📅 February 12–13, 2026

📍 Scottsdale, AZ

👥 Limited to 120 gym owners

Learn how to:

• Build a profitable gym with fewer moving parts
• Focus on what actually drives revenue
• Scale without burning out

🎟️ Get tickets here:

👉 https://ptlegends.com/gym-profits-summit

📬 Want Help With Your Gym?

• Subscribe to the podcast
• Join our free Facebook community
• Book a free Brand & Business Deep Dive

📩 Andrew@theprofitlifestyle.com

📩 info@theprofitlifestyle.com

GLP-1s, peptides, and medically supervised weight-loss programs are exploding — but many gym owners are unsure whether the opportunity is worth the risk, complexity, or compliance concerns.

In this episode, Scott Carpenter sits down with Justin Lesh of Asher Med to break down the real business case for adding GLP-1s and peptides into a gym or coaching business — without inventory risk, legal headaches, or losing control of the client relationship.

This conversation is not about shortcuts.

It’s about using medical tools responsibly to increase retention, revenue, and long-term freedom.

🔍 Inside This Episode

Why most gyms fail when adding GLP-1s or peptides

Affiliate commissions vs. owning the full client journey

How to add medical programs legally across all 50 states

The role of education and coaching alongside medication

Packaging high-ticket programs with strong margins

Why recurring medical revenue improves retention and LTV

💡 Key Takeaways

GLP-1s and peptides are tools — not replacements for coaching

Control beats thin affiliate kickbacks

Compliance and medical oversight are non-negotiable

The right systems create profit and lifestyle freedom

🎟️ GYM PROFITS SUMMIT 2026

📅 February 12–13, 2026

📍 Scottsdale, AZ

👥 Limited to 120 gym owners

Learn how to:

Build high-margin offers without burnout

Add scalable premium revenue streams

Turn systems into time and financial freedom

🎟️ Tickets → https://ptlegends.com/gym-profits-summit

* Here's the $1,000 discount link mentioned on this episode: https://joinasher.com/profitlifestyle?fpr=scott

📬 How We Can Help

1️⃣ Subscribe to The Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free Brand & Business Deep Dive

📩 Andrew@theprofitlifestyle.com

📩 info@theprofitlifestyle.com

Jason shares his journey from running every role inside his gym to building scalable systems — including a private-label supplement model designed specifically for gym owners who want profit, simplicity, and freedom.

This episode isn’t about selling tubs of protein.

It’s about using education, clean products, and smart systems to create sustainable income inside your gym.

🔍 Inside This Episode

✅ Jason’s Background as a Gym Owner

• Opened his first gym in 2005
• Scaled multiple locations
• Learned that profit without systems leads to burnout

✅ How GYMSUPPS.ORG Was Built

What started as a personal health and quality issue turned into a gym-owner-focused supplement business built around clean ingredients, strong margins, and simplicity.

✅ Why Most Gyms Lose Money on Supplements

• Competing with online retailers
• Thin margins
• Too much inventory sitting on shelves
• Staff who don’t want to “sell”

✅ Education Beats Hard Selling

Jason explains a simple, repeatable system where:

• Staff educate instead of pressure
• Clients understand what they’re buying
• Sales happen naturally inside the gym

✅ No Minimum Orders, Strong Margins

• No massive buy-ins
• Fast fulfillment
• Systems designed for gym owners — not supplement companies

✅ Profit Only Matters If It Buys Back Time

The real goal isn’t more revenue — it’s freedom, scalability, and a business that works without burning out the owner.

💡 Key Takeaways

• Private labeling creates pricing power and brand loyalty
• Education-based selling outperforms pushy tactics
• Inventory flexibility protects cash flow
• Profit should support your lifestyle, not trap you in the business

🎟️ GYM PROFITS SUMMIT 2026

📅 February 12–13, 2026

📍 Scottsdale, AZ

👥 Limited to 120 gym owners

Learn how to:

• Build a profitable gym with fewer members
• Add high-margin revenue streams
• Scale without burnout
• Turn profit into lifestyle freedom

🎟️ Tickets:

👉 https://ptlegends.com/gym-profits-summit

📬 How We Can Help You

1️⃣ Subscribe to The Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free Brand & Business Deep Dive

📩 Andrew@theprofitlifestyle.com

📩 info@theprofitlifestyle.com

That belief is dangerous.

In this episode, Scott Carpenter and Andy Boimila break down a hard truth most fitness entrepreneurs avoid:

👉 Gyms can cash flow — but they rarely create real retirement security.

With rising competition, AI disruption, inflation, shrinking Social Security benefits, and low business sale multiples in the fitness industry, relying on your gym alone puts your future at serious risk.

This episode shows you how to shift from hope to an actual plan.

🔍 Inside This Episode

✅ Why Gyms Don’t Make Good Retirement Plans

• Low resale multiples (often 2–3x profit, if you’re lucky)

• Equipment doesn’t hold value

• Selling your gym rarely replaces your income long-term

✅ The Real Risk Gym Owners Face

• Increasing competition (online coaches, AI, GLP-1 drugs, home fitness)

• Rising ad costs and tougher retention

• Inflation crushing purchasing power

• Social Security projected to pay ~70% or less in the future

✅ The Correct Way to Think About Your Gym

Your gym should fuel your retirement — not be your retirement.

Profit → Smart cash management → Asset building → Long-term security

✅ The Profit Lifestyle Cash Flow Framework

Scott and Andy outline the simple progression they personally use:

• Make your business profitable

• Sweep excess cash into high-yield savings

• Protect liquidity

• Invest into cash-flowing assets

• Reduce tax drag

• Let time compound the results

✅ Why “Hope” Is a Bad Strategy

Waiting, guessing, or assuming things will work out is how gym owners get stuck working forever.

A plan creates freedom.

Systems create options.

Assets create peace.

💡 Key Takeaways

• Your income is your most powerful wealth-building tool

• Profit matters more than revenue

• Cash flow must turn into assets

• Retirement security is built — not sold

• Gym owners must think like investors, not operators forever

🔍 FREE BUSINESS AUDIT (VERY IMPORTANT FOR THIS EPISODE)

If you want clarity on:

• Where your gym is actually leaking profit

• What’s holding your growth back

• The 3–5 moves that could unlock your next level

👉 Book a FREE Business Audit here:

https://ptlegends.com/businessaudit

No pressure. No sales pitch.

Just a clear, objective outside perspective.

🎟️ GYM PROFITS SUMMIT 2026

📍 Scottsdale, AZ

📅 February 12–13, 2026

🎟️ Only 120 gym owners — WILL SELL OUT

You’ll learn:

• The Winnable Model (profit with 150–200 members)

• High-ticket sales frameworks

• 7-Figure marketing systems

• Retention & pricing power

• Hands-on implementation (not theory)

👉 Get tickets:

https://ptlegends.com/gym-profits-summit

📬 Need Help or Next Steps?

• Subscribe to The Profit Lifestyle Podcast

• Join the free PT Legends community

• Book a Business Audit

• Email us anytime: info@theprofitlifestyle.com

SEO is evolving faster than most gym owners can keep up with.

And AI-driven search is completely rewriting how prospects discover local businesses.

In this episode, Scott Carpenter sits down with Ray Leake and Jonathan Gafill of 97 Display — the team behind some of the highest-converting, SEO-optimized fitness websites in the industry — to break down what’s happening in online acquisition right now and what gym owners MUST do to stay competitive in 2025 and beyond.

After more than a decade specializing in fitness marketing infrastructure, 97 Display has developed a fully integrated, AI-powered ecosystem that replaces the duct-tape systems most gym owners are stuck with.

Today’s conversation will show you exactly how search behavior has changed, why organic traffic is rising in value, and how to future-proof your marketing before your competitors do.

🔍 Inside This Episode: What You’ll Learn

✅ 1. Why Paid Ads Are No Longer Enough

Scott opens up about the rising difficulty and declining quality of paid traffic.

Paid ads still work, but the landscape has shifted. The leads coming from organic channels are often stronger, more qualified, and more ready to buy — if your online presence is built correctly.

✅ 2. AI Search Is Already 20–25% of All Search Traffic — And Growing Fast

Jonathan Gafill breaks down how AI engines (ChatGPT, Gemini, Grok, etc.) now pull information from:

• Public conversations
• Reviews & responses
• Local references
• Natural-language mentions of your business
• Business listing consistency
• Engagement across platforms

AI isn’t looking only at your website — it’s analyzing everything said about you online.

This is a massive shift… and most gym owners are not prepared for it.

✅ 3. The Biggest Problem: Gym Owners Are Using “Duct-Tape Systems”

Scott explains the chaos:

A website here.

A CRM over there.

Google reviews somewhere else.

A VA managing follow-ups.

Content posted manually on multiple platforms.

Paid ads run by a freelancer.

Nothing talks to each other… nothing tracks consistently… and leads fall through the cracks.

Ray and Jonathan show how this fragmentation is the #1 reason gyms struggle with conversions.

✅ 4. The All-In-One Solution: Growth IQ by 97 Display

97 Display spent years building a unified, gym-specific system that includes:

• AI + SEO-optimized fitness websites
• HyperLocal ranking maps (shows your position across your entire city)
• Online presence management (citations, business listings, consistency)
• Reputation management + social proof tools
• AI website chat agents
• AI phone receptionist
• Automated lead nurturing (click → booked appointment)
• Paid ads capability
• Social media scheduling and publishing across all platforms

One login.

One dashboard.

Everything connected.

Scott calls it “the easy button gym owners have needed for years.”

✅ 5. HyperLocal: The Tool Scott Was Most Impressed By

Ray demonstrates 97 Display’s HyperLocal heatmap — a full visual layout showing:

• Your rankings on different keywords
• Across different areas of your city
• Down to the street corner
• Compared to competitors (the real ones — not the ones you think)

This gives gym owners EXACTLY where they’re winning… and where they’re losing ground.

✅ 6. Why Simplicity Will Win in 2025

Jonathan discusses the challenges gym owners face with bloated platforms like GoHighLevel:

• Overwhelming setup
• Slow performance
• Limited staff adoption
• Confusing automations
• Hidden costs

Most owners use only 10% of what they’re paying for.

97 Display built a far simpler, gym-specific system laser-focused on what actually matters: lead → conversation → conversion.

✅ 7. AI Receptionists, AI Chat, and 24/7 Lead Conversion

When a lead calls during class hours (or late at night)… most gyms miss the call.

Missed call = missed lead.

97 Display built:

• An AI phone receptionist that answers, gathers info, schedules, and transfers
• AI chat agents that respond instantly on the website
• Automated follow-ups that run even at 11 PM or 1 AM

This ensures leads are never lost again.

💡 Your Biggest Takeaways

1️⃣ AI Search is reshaping everything — and FAST.

The gyms who act now will outrank their markets for years.

2️⃣ Reviews, responses, and online consistency now matter more than keywords.

3️⃣ Simpler systems outperform complicated ones — every time.

4️⃣ An integrated ecosystem (website + AI + SEO + reviews + automations) is the new standard.

🎟️ GYM PROFITS SUMMIT 2026

February 12–13, 2026 • Scottsdale, AZ

Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

Seats: Only 120 gym owners — WILL SELL OUT.

Join Scott Carpenter + special guest Matt Wilber for two full days of implementation designed to transform your gym revenue model.

Inside the Room, You Will Learn:

• The Winnable Model — Build a profitable gym with 150–200 members
• High-Ticket Sales Framework — Add $10K–$20K/month without needing more members
• 7-Figure Marketing Method — Flood your gym with paid trials without wasted ad spend
• Retention & Pricing Power — Why charging more keeps clients longer
• Workshop Execution — Leave with scripts, offers, and systems DONE

🎟️ Get Your Tickets:

👉 https://ptlegends.com/gym-profits-summit

⚠️ Waitlist gets first access — tickets WILL sell out.

💥 BLACK FRIDAY SPECIAL (Mentioned in Episode)

97 Display’s lowest prices of the ENTIRE year:

OPTION 1 — Full Growth IQ Platform

Website + AI tools + HyperLocal + Social Proof + Automations

👉 $247/month (hundreds off)

OPTION 2 — Add HyperLocal + Social Proof Only

Works even with your current website

👉 $147/month

Plus:

💲 $1 onboarding

🚫 No payments until 2026

👉 https://info.97display.com/pt-legends

📬 When You’re Ready, Here Are 3 Ways We Can Help You

1️⃣ Subscribe to The Profit Lifestyle Podcast

Never miss an episode designed to grow your business.

2️⃣ Join Our Free Facebook Community

Connect with gym owners building high-profit, high-impact brands.

3️⃣ Book a Free Brand & Business Deep Dive with Andy

📩 Email: Andrew@theprofitlifestyle.com

Ep 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin

Core Themes:

• Building profitable gyms in towns of 500–5,000 people
• How to launch multiple locations with low overhead
• The power of saying YES to opportunity
• How the fitness equipment industry really works
• Gym Repair Now — the new service that’s changing equipment repairs forever
• Contact Colton directly for equipment/repairs (details below)

Most gym owners believe you need a huge city, big budgets, and prime real estate to grow a successful fitness business.

But today’s episode proves the exact opposite.

Scott Carpenter sits down with 27-year-old gym owner and equipment operations expert, Colton Burt, who built:

🔥 6 profitable gyms (“Grizzly Fitness”) in rural Wisconsin

🔥 Priority Fitness — a 20,000–25,000 sq ft equipment install/moving company

🔥 Gym Repair Now — a new national mobile diagnostics and repair service

…all starting from flipping used gym equipment in a town of 1,200 people.

His story is INSANE — and filled with practical, replicable lessons for every gym owner, big or small.

🔍 Inside the Episode

How a Simple Craigslist Hustle Became a Multi-Business Empire

At 18 years old, Colton just wanted a place to record workout videos.

He ended up stumbling into a gym space… then into buying/selling equipment…

then into partnering with a local equipment dealer…

then into full-scale installs…

then into owning dozens of machines…

…which snowballed into a gym empire across Wisconsin.

His first studio?

1500 sq ft, $200/month rent.

His next space?

3000 sq ft, $500/month.

Only in small towns.

Why Small Town Gyms Are MASSIVE Opportunities

Colton breaks down the rural advantage:

• Zero competition
• Ridiculously low rent
• Tight-knit communities
• Members stay loyal for years
• “You’re the only game in town” pricing power
• Incredible word-of-mouth

And the kicker:

Small towns with lakes or summer tourism become year-round revenue engines.

The Business Model: Open Gym → Semi-Private → Full Ecosystem

Colton shares how he:

1. Opens an unmanned or lightly staffed open-gym facility
2. Uses his equipment business to reduce startup costs
3. Grows membership to profitability
4. Adds semi-private training for high-margin recurring revenue
5. Uses each gym as a “warehouse” for his equipment operations
6. Moves that warehouse to build the next location

A repeatable, scalable small-town blueprint.

Behind the Scenes of Priority Fitness

Colton explains exactly how the equipment industry works:

• Manufacturers ship equipment to his facility
• His team assembles, preps, installs, and extracts old equipment
• They refurbish or recondition used units
• They buy out old equipment at gyms
• They source used + affordable new machines for gym owners nationwide

He even reveals how he saves gyms hundreds of thousands by sourcing smart.

Gym Repair Now — The Future of Equipment Diagnostics

Gym owners HATE repairs.

The industry is slow, expensive, and full of upsells.

That’s why Colton launched Gym Repair Now — a fast, mobile diagnostic service where:

• You submit photos/videos of the problem
• His team diagnoses remotely
• You get honest feedback on whether it’s worth repairing
• They source the parts cheaper than most providers
• They can connect you with a local repair tech
• No travel fees, no wasted visits

He explains exactly how it works, how it saves money, and why most traditional repair companies overcharge.

Why Colton’s Story Matters

Because it proves:

“You don’t need big cities, fancy buildings, or giant loans.

You need hunger, resourcefulness, and the courage to say yes before you’re ready.”

His story is proof that you can build a multi-location gym business from practically nothing — if you know how to leverage your environment.

🎯 You’ll Walk Away With

• A replicable blueprint for opening gyms in small towns
• How to start a gym with low overhead
• How to source gym equipment without overspending
• How to avoid getting ripped off by equipment repair companies
• The hidden profit potential in rural markets
• How to add semi-private training for more predictable revenue
• How to diagnose equipment problems BEFORE paying a tech
• Why saying “yes” before you’re ready leads to explosive growth

🔧 Resources Mentioned

Guest Contact — Colton Burt

Priority Fitness (Equipment Install / Used + New Equipment Sourcing)

📧 Colton@pf-pros.com

🌐 PF-Pros.com

📞 Customer/Service Line: 920-765-3644

(Calls & texts — staffed 24/7)

Gym Repair Now (Fast Mobile Diagnostics + Parts Sourcing)

🌐 GymRepairNow.com

Submit: serial number, photos, video → get diagnosis & part sourcing

🎟️ Gym Profits Summit 2026 — Official Event Mention

🚀 Gym Profits Summit 2026

February 12–13, 2026 — Scottsdale, AZ

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

🎟️ Capacity: 120 gym owners only

Join Scott Carpenter and special guest Matt Wilber — multi-location gym owner & creator of the 7-Figure Marketing Method — for two days of hands-on implementation.

Inside the Room, You’ll Learn:

• Build a Winnable Model (profit with 150–200 members)
• High-Ticket Sales Framework ($10K–$20K/month without extra members)
• 7-Figure Marketing Method (flood your gym with profitable trials)
• Retention & Pricing Power (why charging more increases loyalty)
• Done-in-the-Room Systems (leave with scripts, offers, funnels ready to deploy)

👉 Grab your ticket: ptlegends.com/gym-profits-summit

⚠️ Will sell out — waitlist gets first access



💬 When You’re Ready, Here Are 3 Ways We Can Help You

1️⃣ Subscribe to the Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free strategy deep dive with Andy

📧 Andrew@theprofitlifestyle.com

Questions about mentorship or events?

📧 info@theprofitlifestyle.com

But what if your biggest opportunity isn’t marketing…

It’s retention, loyalty, and how your team connects with clients?

In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and this conversation unpacks exactly how NAAMLY was built to solve the biggest problems gym owners face today.

🔍 Inside the Episode

Why Retention Is the REAL Profit Lever

Sumit breaks down the 3 levers every gym owner MUST master:

Acquire clients

Retain clients

Increase revenue per member (ARPU)

Most owners obsess over #1.

The financially smart owners master #2 and #3.

Hear how Dan Goodman & Joe Riggio (Business of Strength) cut attrition from 10% to 5%, saving $9,000/month, just by implementing NAAMLY the right way.

The Loyalty Equation: Why Clients Stay Longer

Sumit shares the retention framework used by top-performing studios:

FORM: Family, Occupation, Recreation, Motivation

PRO Touchpoints: Positive Personalized Reach Outs

Micro-Wins & Celebrations

Accountability Loops

Usage Tracking = The strongest churn predictor

These small behaviors create enormous financial results.

How NAAMLY Makes B-Players Perform Like A-Players

You don’t need “unicorn coaches.”

You need systems that:

Create structure

Build consistency

Provide transparency

Eliminate rogue communication

Protect the relationship between business → client, not coach → client

Keep coaches from texting clients through personal phones

Let you SEE what’s happening behind the scenes

NAAMLY was built exactly for this — to make your team more reliable and your results more predictable.

The Hidden Problem With Most Gym Software

Gym owners are duct-taping too many tools together:

texting apps

email platforms

billing systems

calendars

spreadsheets

internal communication tools

retention tracking documents

And none of them talk to each other.

With NAAMLY, all of this is under ONE roof:

Messaging

Usage tracking

Tasks

Billing

Calendars

Appointments

Retail purchases

Retention workflows

Payment processing

Reporting

And the system is built specifically for semi-private and small-group personal training, NOT salons or yoga studios.

How NAAMLY Saves Gym Owners a Boatload of Money

Most gym owners don’t know how much they’re truly losing in:

processing fees

per-transaction costs

missing ACH

lack of batching

platform lock-in

NAAMLY’s “bar tab / credit limit” model consolidates transactions — instantly saving hundreds per month for active studios.

Use the Savings Calculator to see your exact numbers.

🎯 You’ll Walk Away With

A clearer understanding of why clients leave

The systems needed to cut attrition in half

How to create accountability without micromanaging

How to simplify your tech stack and eliminate duct-tape operations

How NAAMLY helps you save hundreds in hidden fees

A predictable, scalable client journey that strengthens retention

Tools to grow your gym WITHOUT relying on more leads

🔧 Resources Mentioned

Episode Key Resources

Ep 198 Title: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY

Retention Pillar: Coach–Client Connection

MMS Savings: How NAAMLY cuts hidden processing fees

Savings Audit Landing Page:

👉 http://naamly.com/lp/savings-audit/

NAAMLY Links

🔗 Retention & Savings Calculator: Included in the notes

🔗 Explore NAAMLY: naamly.com

🎟️ Gym Profits Summit 2026 — Official Event Mention

This episode also includes an important announcement:

🚀 Gym Profits Summit 2026

February 12–13, 2026 — Scottsdale, AZ

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

🎟️ Capacity: 120 gym owners only

Join Scott Carpenter and special guest Matt Wilber (multi-location owner & creator of the 7-Figure Marketing Method) for a two-day LIVE implementation event.

Inside the Room You’ll Learn:

Build a Winnable Model

Profit with 150–200 members (no volume chase)

High-Ticket Sales Framework

Add $10K–$20K/month without more members

7-Figure Marketing Method

Flood your gym with high-quality paid trials

Retention & Pricing Power

Why charging more keeps clients longer

Workshop Style Sessions

Leave with scripts, offers, and systems ready to deploy on Monday

👉 Grab your ticket: ptlegends.com/gym-profits-summit

⚠️ Tickets will sell out — only waitlist members get first access

💬 When You’re Ready, Here Are 3 Ways We Can Help You

1️⃣ Subscribe to the Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free 1-on-1 deep dive with Andy

📧 Andrew@theprofitlifestyle.com

Questions about mentorship or events?

📧 info@theprofitlifestyle.com

Every gym owner wants to change lives…

But most are still stuck selling “workouts and nutrition plans” instead of the transformation clients truly pay for.

In this episode, Scott Carpenter and Andy “Boy” Miller break down the real reason high-ticket programs work — and why clients happily pay $3K–$6K for a 9–12 week experience when it’s structured the right way.

This conversation pulls back the curtain on the Tiny Habits Method, identity-based coaching, and the systems behind mentorship programs that deliver real long-term change… not temporary motivation.

🔥 Inside This Episode

Here’s what Scott & Andy unpack:

✅ The truth about why clients pay high-ticket

It’s NOT the workouts, the macros, or the app.

It’s the mentorship that helps them change the habits and identity behind their old results.

✅ Why workouts alone NEVER create transformation

Two clients can do the exact same training — one succeeds, one fails.

The difference? What happens outside your four walls. Habit-based coaching solves this.

✅ The evolution of Scott’s high-ticket system

From early Precision Nutrition–style habits…

To Atomic Habits…

To BJ Fogg’s Tiny Habits framework (Motivation + Ability + Prompts).

This became the backbone of PTL’s mentorship model.

✅ Why “motivation” is the weakest tool in coaching

Motivation is high today… gone tomorrow.

High-ticket programs win because they make habits easy, tiny, and triggered by prompts — so they work even when motivation crashes.

✅ Real examples of tiny habits that change lives

Scott shares how he personally used the method to become a “superhuman version” of himself — and how you can use the same system for clients, staff, and even business operations.

✅ The 7-Step Habit Change Process

The exact framework used inside PT Legends mentorships, including:

• Discovering the client’s true aspiration + why
• Identifying the most high-impact, easy-to-do habits
• Creating tiny habits that “hardwire” behavior
• Using prompts that fit their real life
• Weekly troubleshooting + iteration
• Celebrating wins to cement identity change

✅ Why this method makes renewals effortless

When clients look back 9–12 weeks later and realize:

“I’m literally a different person…”

…they want to continue.

That's why renewals happen at week 6 — and why high-ticket is the most ethical, effective coaching you can offer.

💡 Key Takeaways

High-ticket works because it solves the REAL problem — helping clients change their identity through habits, prompts, and consistent coaching.

Your workouts aren’t the product.

YOU are the mentor that rewires their life.

When you master this system, you can:

• Charge premium rates confidently
• Deliver results that clients rave about
• Create a business model that’s profitable AND meaningful
• Become the leader your clients, staff, and community actually need

This is how you build a truly transformational gym — not a “class factory.”

🎯 You’ll Walk Away With:

• A proven framework to coach habits that actually stick
• The mindset needed to run life-changing high-ticket mentorships
• Clarity on why your program is worth 3–5X more than you think
• The exact steps to help clients change their identity — not just their weight

When You’re Ready, Here Are 3 Ways We Can Help

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 mentorship + business deep dive with Andy:

📩 Email: Andrew@theprofitlifestyle.com

📧 Questions about mentorship or upcoming events?

Email: info@theprofitlifestyle.com

👉 Ready to build a life-changing, high-ticket program that clients renew again and again?

Schedule your free strategy call now:

ptlegends.com/1on1call

But what if the real problem isn’t your marketing — it’s your brand?

In this episode, Scott Carpenter and Andy “Boy” Miller break down why your brand message matters more than your next ad campaign… and how it could be the reason you’re attracting the wrong clients, wasting ad spend, and feeling stuck.

They’ll unpack:

✅ The real difference between branding and marketing — and why most owners confuse the two

✅ How to identify your Core Client, Core Problem, and Core Process

✅ Why you might be shouting the wrong message to the wrong people

✅ The simple exercise that instantly clarifies who you serve (and why)

✅ How to use your brand story to make sales effortless

✅ Real examples from gym owners who discovered that “branding clarity” fixed their lead quality overnight

✅ How to build a message that speaks directly to your best clients — so they come ready to buy

💡 Inside the Episode:

Discover how to stop chasing random leads and start attracting the right people through your brand message.

Learn how to position yourself as the guide (not the hero) of your clients’ story — so your marketing finally clicks.

See why the “Core Client → Core Problem → Core Process” framework can simplify everything from your ads to your consultations.

🎯 You’ll walk away with:

A crystal-clear understanding of what your brand actually stands for — and how to communicate it in every piece of marketing you do.

When You’re Ready, Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 brand and business deep dive with Andy: email Andrew@theprofitlifestyle.com

📧 Questions about the mentorship or upcoming events?

Email us at info@theprofitlifestyle.com

👉 Ready to build a brand that attracts high-value clients and grows with ease?

Visit ptlegends.com/1on1call to schedule your free strategy call today.

but deep down, something feels off.

You’re not failing — but you’re also not fully satisfied.

In this episode, Scott Carpenter and Andy “Boy” Miller dive into that in-between stage — where your gym is doing well, but you can’t shake the feeling that you’re capable of more.

They’ll unpack:

✅ Why so many experienced owners feel “stuck” even after hitting stability

✅ The danger of constantly chasing the next milestone — and how to measure true progress

✅ Small, high-impact tweaks that can boost profit without adding chaos

✅ When to expand, raise rates, or launch a high-ticket offer

✅ The truth about “working smarter” vs “working harder”

✅ What to do once your gym really is maxed out — from real estate to multiple locations to online coaching

✅ Why your next chapter should serve you — not the other way around

You’ll also hear real stories from gym owners who hit their ceiling, broke through, and built businesses that gave them more freedom — not just more stress.

If you’ve ever thought, “I’m doing okay… but I know I’m meant for more,” this episode will help you find your next level.

💡 Inside the Episode:

• Learn how to turn “doing fine” into “thriving again.”
• Discover the easiest levers to pull for more profit and balance.
• See how to evolve your business model — or even your identity — without burning it all down.

When You’re Ready, Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 business deep dive with Andy: email Andrew@theprofitlifestyle.com

📧 Questions about the summit or mentorship?

Email us at info@theprofitlifestyle.com

👉 Ready to figure out what’s next for your business and life?

Visit ptlegends.com/1on1call to schedule your free strategy call today.

In this episode, Scott Carpenter & Andy Miller get real about the bigger mission behind building a business — freedom, legacy, and living life on your terms — and what it actually takes to get there.

This isn’t just strategy.

It’s a gut-check conversation every gym owner needs.

Inside This Episode, You’ll Discover:

✅ Why “work optional” should be the real goal — not more members or another location

✅ How to structure your business so you work because you want to, not because you have to

✅ The hard truth: Growing your business will require doing uncomfortable things — but it beats staying stuck forever

✅ The mindset shift from “I’ll just take on more myself” → to “I need leverage, systems, and people”

✅ Why legacy — not income — is the ultimate end game

✅ How to reconnect with your true WHY (and the simple exercise that will expose if you’re off track)

A Question We Want YOU to Answer:

Why did you start your business? What’s the real reason?

Not revenue.

Not “more members.”

The real reason — the one that brings emotion when you say it out loud.

Scott & Andy want to hear it. Message them directly:

📩 @coachscottcarpenter on Instagram

📩 Andy on Facebook or IG — @andymiller (if you drop the handle I’ll plug it in)



When You’re Ready, Here’s How We Can Help You Build Your Work-Optional Life:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a call to structure your dream business model: ptlegends.com/1on1call

Every gym owner eventually hits that moment:

👉 The HVAC dies.

👉 A key coach quits.

👉 A surprise bill hits your account.

…and you suddenly need a fast $10K–$20K, like yesterday.

In this episode, Scott Carpenter and Andy Miller reveal the exact organic marketing play they use (and teach gym owners) to bring in $10K–$50K in less than 30 days — without spending a single dollar on ads.

This isn’t theory. It’s the same play that helped:

✅ Mike generate $40K+ in new business (and still climbing)

✅ David close 18–20K and buy his first house

✅ Multiple owners reactivate old clients & fill high-ticket programs instantly

Inside this episode, you’ll learn:

✅ The 4-phase “10K Weekend” playbook that turns your client list into instant revenue

✅ How to personally reach out to alumni without sounding salesy (and why voice notes close better than emails)

✅ The right way to build anticipation before you launch an offer

✅ What to post, when to post, and how to create urgency without being pushy

✅ Why you DON’T need paid ads — and why they’ll actually slow you down at this stage

If you’ve ever said, “I just need one good cash hit to get ahead again,” this is the fastest way we know to make it happen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

🔥 Build a winnable business model (profit with 150–200 members, not endless volume)

🔥 Master high-ticket sales & add $10K–$20K/month—even from current clients

🔥 Launch offers using this exact “10K Weekend” playbook — LIVE in the room

🔥 Walk away with scripts, assets, and confidence to print money on demand

👉 Join the waitlist now at gymprofitssummit.com



When You’re Ready, Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free call to launch your own 10K Weekend Play: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Ready to pull off your own cash surge? Join the waitlist now at gymprofitssummit.com

In this episode, Scott Carpenter and Andy Boimila break down exactly how to do it the right way. They share their own wins, mistakes, and the lessons learned from hiring (and sometimes failing) with operators and GMs across multiple gyms.

✅ Why bringing on a GM is one of the biggest steps toward freedom for a gym owner

✅ How to structure comp plans—salary, commissions, KPIs, and even profit-sharing models

✅ The right way to “slow drip” responsibilities before giving someone a title

✅ Why you must hire for attitude, energy, and values first—skills can be taught

✅ Trial periods, contracts, and how to protect your business if it doesn’t work out

✅ Real stories of gym owners who built six-figure operators that freed them from the floor

This isn’t theory—it’s step-by-step experience from gym owners who’ve been there. If you’re ready to stop running your gym 24/7 and start building a business that works without you chained to it, this episode is a must-listen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

• Build a winnable business model (profit with 150–200 members, not endless volume)
• Master high-ticket sales & add $10K–$20K/month—even from current clients
• Learn Matt’s 7-Figure Marketing Method that fills gyms without wasting ad spend
• Increase retention and pricing power so clients stay longer and pay more
• Leave with offers, scripts, systems, and everything ready to implement on Monday

🔥 Seats will go fast—join the waitlist now at https://ptlegends.com/gym-profits-summit

When You’re Ready, Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs.

3️⃣ Book a free call with us to build a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—secure your future freedom and join the waitlist now at https://ptlegends.com/gym-profits-summit

💡 This is one of the most educational episodes yet, diving into the fast-changing world of hormones, peptides, and functional medicine—and what every gym owner and fitness entrepreneur needs to know.

What You’ll Learn in This Episode:

✅ The truth about hormones and peptides—why they’re rapidly changing and hard to keep up with.

✅ How Scott’s own doctor helped him heal long-term tendinitis and optimize his health through peptides.

✅ Real client stories: when workouts and nutrition aren’t enough, and why underlying hormonal issues might be the missing piece.

✅ The dangers of “backroom bro-science” peptide use vs. safe, medically guided solutions.

✅ Why peptides like Sermorelin and Tesamorelin can transform recovery, sleep, fat loss, and muscle repair when used correctly.

✅ The business side: how gym owners can better support clients struggling with results despite effort.

This isn’t a sales pitch—it’s pure education from trusted professionals who know their craft inside and out

transcript

.

🚀 HUGE ANNOUNCEMENT: Gym Profits Summit 2025

Joining Scott live in Scottsdale will be Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott & Matt will show you how to:

• Build a Winnable Model – Maximize profit with 150–200 members instead of chasing volume.
• Master High-Ticket Sales – Scott’s framework that adds $10K–$20K/month in weeks, even from current clients.
• Leverage Matt’s 7-Figure Marketing Method – Flood your gym with paid trials without wasted ad spend.
• Retention & Pricing Power – Charge more, reduce churn, and deliver stronger client results.
• Workshop-Style Implementation – Leave with ready-to-execute offers, scripts, and systems.

📌 Event Details

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟 Seats: Capped at 120 gym owners (intimate & implementation-focused)

👉 Get on the waitlist now: gymprofitssummit.com

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: [Facebook Group]

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila explain why every gym needs a custom spreadsheet dashboard to track the real numbers that determine whether your model is winnable—or doomed to fail.

From KPIs and churn to expense leaks and false “top-line” wins, Scott and Andy break down exactly how to stop flying blind and finally run your gym with clarity.

🚀 Gym Profits Summit 2025

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

Build a Winnable Model – Profit with 150–200 members (no endless volume chase).

High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.

7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).

Retention & Pricing Power – Why charging more keeps clients longer and happier.

Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

When You’re Ready, Here’s How We Can Help:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

This episode hits home for every gym owner who’s ever said:

👉 “I don’t have enough leads.”

👉 “If I just had more leads, my problems would be solved.”

The truth? “More leads” isn’t always the answer. In fact, chasing volume without clarity can keep you stuck in grind mode forever.

Scott and Andy break down:

✅ Why “I need more leads” is too vague—and how to define your real number.

✅ The math behind churn, conversion, and client value that reveals exactly how many leads you actually need.

✅ Why organic marketing always beats chasing cheap Facebook leads.

✅ Simple, proven tactics for consistent local exposure (farmers markets, open houses, community workouts, even “Coffee with a Coach”).

✅ How to flip referrals into a perk of membership instead of just an ask.

By the end, you’ll see that the gap between where you are now and where you want to be isn’t as big as you think—it just requires clarity, not guesswork.

🚀 Gym Profits Summit 2025

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

• Build a Winnable Model – Profit with 150–200 members (no endless volume chase).
• High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.
• 7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).
• Retention & Pricing Power – Why charging more keeps clients longer and happier.
• Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

When You’re Ready, Here’s How We Can Help:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter! In this episode, Scott sits down (for the third time!) with special guest Mark England, co-founder of Enlifted and one of the most respected mindset coaches in the fitness and coaching world.

Mark is joining us not only on the podcast but also LIVE on stage at the Gym Profits Summit in Scottsdale this November 14–15. His work has transformed the way coaches, gym owners, and entrepreneurs think about mindset—and today, he breaks it down in a way you’ve never heard before.

💡 From the stories we tell ourselves to the exact words that shape our identity, Mark shows us why mindset isn’t just “rah-rah motivation”—it’s the mechanics of language and breath that literally change how we see the world.

What You’ll Learn in This Episode:

✅ Why “mindset” is really just the story you tell yourself

✅ The Trifecta of Doom: fear of not being enough, imposter syndrome, and victim mentality

✅ How to spot the language traps keeping you stuck in self-sabotage

✅ The role of breathing in breaking out of victim thinking and stress responses

✅ How journaling and writing slow down chaotic stories in your head

✅ Simple daily practices (like soft talk detox) that rewire your confidence

✅ Why changing just a couple of words can change your entire life story

✅ How coaches can use these tools to help clients go deeper than nutrition & workouts

Take Action

🎓 Start Here → Free Training for Coaches

Discover the Enlifted method and learn how to get your clients even better results.

👉 Sign up now: https://www.enlifted.me/free-training

📌 Bonus Opportunity → Live Enlifted Workshop

Happening Thursday, September 11, 2025 at 12–2pm EST. A live mindset workshop with Mark & Kimberly where you’ll learn proven coaching strategies to create lasting transformations.

👉 Save your spot: https://www.enlifted.me/liveworkshop

When You’re Ready… Here Are 3 More Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to learn how to create a profitable fitness business:

👉 https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to master the words, rewrite the story, and build both the business and life you want. Let’s go!

This is it! In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter drops the official announcement for the Gym Profits Summit — happening November 14–15, 2025 at Venue8600 in Scottsdale, Arizona.

This isn’t another conference filled with hype, fluff, and endless sales pitches. The Gym Profits Summit is a hands-on, workshop-style event designed to help you walk away with a ready-to-execute plan to add $10K–$20K in monthly profit—without needing 400–500 members to survive.

🚀 HUGE ANNOUNCEMENT: Special Guest Matt Wilber

Joining Scott is Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott and Matt will give you an unfair advantage in today’s fitness industry by combining:

✅ Build a Winnable Model – Learn how to maximize profit with 150–200 members instead of chasing volume.

✅ Master High-Ticket Sales – Scott’s proven framework that adds $10K–$20K/month in weeks, even from current clients.

✅ Matt’s 7-Figure Marketing Method – Proven lead-gen and referral plays that flood your gym with paid trials (no wasted ad spend).

✅ Retention & Pricing Power – Why charging more helps reduce churn and creates stronger client results.

✅ Workshop-Style Implementation – Do the work in the room, create offers, scripts, and systems, and leave with everything ready to implement on Monday.

📌 Event Details

📍 Location: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only (intimate & implementation-focused)

Event Format:

Small group, interactive workshops (not just note-taking)

Q&A access with Scott & Matt throughout the event

Live worksheets, playbooks & scripts to take home

Connections with other high-level gym owners solving the same challenges

Who Should Attend:

Gym owners stuck at break-even or “grind mode”

Multi-location owners looking to scale profitably

Fitness entrepreneurs ready to bolt on high-ticket and modern marketing plays

🔥 Secure Your Spot

This event will sell out quickly. To make sure you don’t miss it:

👉 Join the waitlist now at gymprofitssummit.com

Only those on the waitlist will get first access to tickets when they go live.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—get on the waitlist now at https://gymprofitssummit.com/

.

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week we’re tackling a question nobody in the fitness industry ever talks about—but everyone should: what happens to your business and your family if you die?

It’s a tough, uncomfortable topic, but ignoring it could devastate everything you’ve worked for. Scott and Andy open up about life insurance, financial protection, and how to make sure your loved ones and business partners are secure no matter what.

What You’ll Learn in This Episode:

✅ Why most gym owners are financially vulnerable if tragedy strikes

✅ The difference between term vs. whole life insurance (and why both matter)

✅ How whole life insurance can build wealth and protect your family

✅ The truth about GoFundMe campaigns and why they’re not enough

✅ Scott’s personal story of using life insurance to buy real estate and fund growth

✅ How to use convertible term policies to protect yourself against future health issues

✅ Why the wealthiest people have the most insurance

✅ How to build “money babies” (assets that create more assets 💵👶)

Special Announcement

I was recently a guest on the Business of Strength Podcast with Dan Goodman—where I’ll also be a guest speaker at their Scottsdale Event on Sep 18–19.

👉 Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com

When You’re Ready… Here Are 4 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to build a profitable fitness business: ptlegends.com/1on1call

4️⃣ Email us anytime at info@theprofitlifestyle.com for questions, feedback, or support

🔥 This episode isn’t just about making money—it’s about protecting what matters most. Take action now so your family and your business are secure, no matter what tomorrow brings.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the easiest and most effective marketing plays you can run today—the famous 9-word email. No tech, no funnels, no ad spend—just a simple question that sparks conversations and gets clients walking back through your doors.

💡 Most gym owners are overcomplicating their marketing while ignoring the one tool they actually own—their email list. Scott and Andy break down exactly how you can use this dead-simple approach to re-engage leads, reignite conversations, and generate new clients out of thin air.

This strategy has been proven across multiple industries for decades, and now you’ll see how to plug it into your fitness business with 5 minutes of effort.

What You’ll Learn in This Episode:

✅ Why your email list is your most valuable (and underused) asset

✅ The exact 9 words to send your list TODAY

✅ How to avoid overcomplicating follow-up emails that look like spam

✅ Why short, personal outreach beats polished “salesy” emails

✅ How this works even if you’ve been neglecting your list

✅ Real-world results from gym owners who’ve turned this into $30K+ weeks

✅ Why ROI on this play is infinite compared to paid ads

✅ The upcoming live events where you can go deeper into tactical plays

Special Updates from Scott:

📢 I was recently a guest on the Business of Strength Podcast with Dan Goodman, where I’ll also be speaking at their Scottsdale event coming up September 18–19.

🎟️ Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com.

🔥 Also—don’t miss our big live event:

GYM PROFIT SUMMIT

📅 November 14 & 15, 2025

📍 Scottsdale, Arizona

This isn’t your typical conference. We’re cutting out the fluff and diving straight into strategic, tactical work that will change your business on the spot. Seats are limited (capacity 120), so save the date now.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to create a profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com with your questions, wins, or feedback—we’d love to hear from you!

We’ve added a short personalized intro so it fits right here in The Profit Lifestyle feed.

You’ll hear how gym owners in all kinds of markets — from high-income Scottsdale to small-town Louisiana — are using this approach to boost revenue, improve client results, and create more freedom for themselves.

💡 Bonus: Scott also dives into pricing strategies, overcoming sales objections, and why high-value clients are often the easiest to work with.

What You’ll Learn in This Episode:

✅ What a true “high ticket” offer looks like (and why it’s not just a fancy 6-week challenge)

✅ How to structure 3-tier pricing for high, mid, and low offers

✅ How to sell high ticket in any market

✅ The “G-Wagen offer” and why the most expensive program can be the easiest to sell

✅ How to fulfill high ticket without overloading yourself or your team

✅ Why fewer members + higher value = more profit & freedom

✅ The financial habit that set Scott up for long-term wealth

✅ Scott’s story of bouncing back from major business setbacks

📌 Special Note:

I’ll also be a guest speaker at their Scottsdale event on September 18–19.

🎟 Get $250 off tickets with my speaker code: Carpenter250 at www.bosretreat.com.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📧 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy reveal the hard truth: being a great coach isn’t enough. If you want a thriving fitness business, you must level up your CEO skills—or face some brutal consequences.

They break down real stories of gym owners who made critical mistakes due to gaps in leadership, financial strategy, and business planning. But it’s not all doom and gloom—Scott and Andy also share the exact mindset shifts and strategic moves that can turn your gym into a freedom-generating machine.

💥 This episode is your wake-up call to stop thinking like an employee and start running your business like a true CEO.

What You’ll Learn in This Episode:

✅ Why being “just a coach” limits your growth

✅ The mindset shift from operator to CEO (and what it unlocks)

✅ Real horror stories: tax audits, staffing mistakes, predatory loans

✅ How one bad financial move can crush your cash flow

✅ Why systems, staffing, and retention matter more than you think

✅ The 6 core areas every fitness CEO must master

✅ How to avoid burnout and reclaim your time and freedom

✅ Why you need a 3- to 5-year vision (and how to start one today)

Whether you want more profit, more time off, or just peace of mind, this episode gives you the playbook to start making smarter CEO moves right now.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our Facebook group for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call to build your profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com if you want a free copy of our upcoming CEO Skills Audit to evaluate where your business stands—and what to fix first.

👉 It’s time to stop playing small. Start thinking like a CEO and build the business (and life) you truly want.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week’s episode is pure gold if you’ve ever dreamed of owning the building your gym operates in—or simply want to start building serious wealth outside your business. Scott breaks down exactly how he bought his gym’s commercial space, turned a $61K down payment into a multi-million dollar real estate asset, and the real math, red flags, and creative hacks you need to know before you even think about signing a lease again.

This isn’t theory. This is what Scott actually did—and how you can too, whether you’re years away or ready to pull the trigger now.

💬 PLUS: You’ll hear the incredible story of a gym owner in their community who went from crammed townhome living to buying his dream family home—just 8 weeks after launching his high-ticket offer.

What You’ll Learn in This Episode:

✅ Why owning your building can add 6 to 7 figures to your net worth

✅ The truth about SBA 504 loans—and how Scott got a 1.67% interest rate

✅ A breakdown of real monthly costs vs. rent (spoiler: it’s cheaper to own)

✅ How to find off-market deals and negotiate directly with sellers

✅ The zoning trap that nearly cost him $160K—and how he avoided it

✅ What to watch out for when dealing with landlords, city permits, and remodels

✅ Real examples of seller financing, bridge loans, and appraisal strategy

✅ The exact math showing how he’ll earn over $100K/year in passive cashflow

✅ Tips for building long-term wealth with either residential or commercial real estate

✅ Why this isn’t just for big players—and how you can get started right now

Whether your goal is to buy your first home, escape a bad lease, or build long-term passive income… this episode will stretch your mindset, give you tools, and show you how to play a wealth game most gym owners ignore.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free 1:1 strategy call and let’s talk about your business, your goals, and what’s possible:

👉 https://ptlegends.com/1on1call

🔥 It’s time to stop renting your future. Learn to own it instead.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving deep into one of the most overlooked—but absolutely critical—topics for gym owners: lease negotiation. Whether you're opening a new location or staring down a renewal, the fine print in your lease can make or break your entire business.

💥 These are multi-six-figure deals with massive liability—and Scott and Andy are giving you the playbook to negotiate like a pro, avoid hidden landmines, and even flip the leverage in your favor.

What You’ll Learn in This Episode:

✅ The #1 biggest risk to your business (hint: it’s your lease)

✅ Why personal guarantees can wreck your financial life

✅ Scott’s favorite strategy for negotiating tenant improvements

✅ How to avoid getting stuck with a $20K HVAC bill

✅ The “exclusive use” clause that can protect you from direct competition

✅ How to approach mom-and-pop landlords vs. big corporate REITs

✅ The power of Letters of Intent—and how to write one that anchors YOUR terms

✅ Creative tactics to get free rent, escape 3% annual increases, and win favorable renewal options

✅ What to do if your lease is already signed (and how to renegotiate smart)

From finding your dream space to navigating shady clauses and sneaky fees, this episode is your real estate armor. Don’t sign another lease—or get trapped in a bad one—until you’ve heard this.

🧠 Bonus: Learn how Scott turned a terrible leasing situation into an opportunity to buy his own building—and flipped the script with two middle fingers up.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to grow your fitness business profitably: https://ptlegends.com/1on1call

💼 Don’t let your lease own you—own your business, own your future. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy pull back the curtain on a tough but necessary conversation: what to do when you feel like you should be further ahead by now.

Whether you’ve been grinding for 3 years or 30, that thought hits hard—and today, they’re tackling it head-on.

💡 Think you're working hard but not seeing the results? It might be time to stop doing the hard thing that's actually the easy way out—and start making smart moves that actually move the needle.

This is a wake-up call for gym owners still doing everything themselves, running in circles, and wondering why they’re not growing.

What You’ll Learn in This Episode:

✅ Why “I should be further ahead” is a double-edged sword—and how to use it to fuel growth

✅ The six core areas of every profitable fitness business (yes, you need ALL of them)

✅ How to identify the real bottlenecks that are quietly killing your growth

✅ The problem with chasing one-size-fits-all marketing tactics

✅ How to avoid the martyr trap (working 60+ hours and calling it “grind”)

✅ Why fear is paralyzing your progress—and how to beat it with strategy

✅ The “Winnable Model” framework that every gym owner should use to assess their business

✅ What it really means to get ahead in today’s economy (and why “just getting by” is actually falling behind)

✅ How to rank the 6 systems in your business to find the biggest gaps—fast

Whether you’re running a solo PT studio or managing a multi-location gym, this episode will help you stop spinning your wheels and finally start building a business that gives you income AND freedom.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to pinpoint your biggest growth opportunities: https://ptlegends.com/1on1call

🚀 Let's build a fitness business that gets you paid, gets you free, and lets you actually enjoy your life. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy get brutally honest about the emotional rollercoaster that is hiring, training, and retaining staff. If you've ever felt crushed after a coach quit unexpectedly—or found magic in the perfect GM—this one's for you.

💡 You’re not just building a gym. You’re building a team. And your success lives and dies by the people you bring on board.

What You’ll Learn in This Episode:

✅ Why even great staff can walk away (and what to do next)

✅ The danger of liking someone too much to lead them well

✅ The painful lessons Scott and Andy learned from hiring misfires

✅ Andy’s coach training system that actually makes onboarding fun

✅ The “Dream Team Dial” – how to diagnose your staff health fast

✅ How to spot (and prevent) a team member who’s secretly sinking your gym

✅ The #1 reason gyms fall apart—even when profit margins look great

✅ Why your next great hire depends on your systems, not your hopes

Whether you’re operating solo or managing multiple locations, your people strategy is your real growth strategy. Don’t just hire—build, lead, and protect your team like the business depends on it (because it does).

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our free group for gym owners: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call to fix your people problems: https://ptlegends.com/1on1call

📬 Want Andy to run the numbers with you personally? Email him at andrew@ptlegends.com or andrew@theprofitlifestyle.com

🔥 Your gym isn’t your brand. Your team is. Let’s build it right.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week’s episode is a must-listen for every gym owner who’s grinding harder than ever—but still feels stuck.

💡 The uncomfortable truth? You might be running a business model that is literally designed to fail. Not because of your work ethic or passion… but because the math doesn’t work. Scott and Andy break down the numbers that most fitness entrepreneurs ignore—and reveal how to flip your model into one that actually wins.

What You’ll Learn in This Episode:

✅ How to tell if your business is "unwinnable" from a profit perspective

✅ The formula that shows whether you’ll ever break free—or stay stuck forever

✅ Why 4–8% churn sounds “fine” but adds up to disaster over time

✅ The true cost of ignoring your capacity, churn, and ACV

✅ How to use the “Profit Predictor” model to forecast 1–3 years ahead

✅ Real examples of gyms that doubled profit with smaller spaces or fewer clients

✅ Why raising prices and selling high-ticket offers is often the only path forward

✅ The one-liner that explains why passion isn’t enough: “You can't put water in a bucket with no bottom”

✅ The freak-in-the-(Google)-sheets approach to building a business that actually works

This episode isn’t about fear. It’s about clarity. Once you know what the math is telling you, you can fix the model, scale the impact, and finally pay yourself what you’re worth.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to find out if your business is actually winnable: https://ptlegends.com/1on1call

📬 Want Andy to run the numbers with you personally? Email him at andrew@ptlegends.com or andrew@theprofitlifestyle.com

🔥 Stop playing an unwinnable game. Let’s make your business model bulletproof and profitable.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This episode is for every gym owner or business owner who's feeling overworked, under-inspired, and dangerously low on fun. It’s not your typical burnout talk—Scott and Andy are diving deep into how to reignite your passion outside the gym and cure what they call “Adventure Deficit Disorder.”

💡Remember when owning a business was supposed to give you more freedom? Let’s bring that vision back. This is how to stop surviving and start living again—without needing a luxury vacation or tons of free time.

What You’ll Learn in This Episode:

✅ Why business owners stop having fun (and how it slowly drains you)

✅ The real reason “rest” isn’t always enough

✅ How Scott’s fencing hobby turned into a million-dollar side venture

✅ Why Andy bartends at a tiki bar—for free—and loves it

✅ Simple ways to spark excitement that don’t require big money or travel

✅ The power of day trips, nerd hobbies, and just being a beginner again

✅ How to write your “have, be, do” list (and why it changes everything)

✅ The mindset shift that separates thriving entrepreneurs from burnt-out ones

Whether you’re just starting out or running a 7-figure gym, your personal life matters more than you think. Because when your spark comes back? So does your energy, creativity, and leadership.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to design a business that fuels your life: https://ptlegends.com/1on1call

🔥You didn’t build your business to feel like a prisoner in it. Reclaim your adventure—one bold step at a time. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This episode is all about something we’re PUMPED to finally announce…

We’re hosting a LIVE, in-person workshop this November 7–8 in Scottsdale, AZ — alongside the one and only Matt Wilber!

💡 This isn’t your average “rah-rah” fitness business event. It’s a hands-on, no-BS workshop designed to help gym owners walk away with real strategies, real clarity, and real momentum to finish Q4 strong — and set up a monster 2026.

What You’ll Learn in This Episode:

✅ How Scott and Matt’s philosophies perfectly align to help both high-ticket and volume gyms

✅ The exact moment we decided this event had to happen (hint: Grand Rapids blew our minds)

✅ Why most events fall flat — and how we’re making this workshop radically different

✅ What you can expect from a workshop-style format (not 9 speakers shouting ideas you’ll never implement)

✅ How this intimate 100-person max event will include Q&A, live feedback, and action-built strategies

✅ Our favorite in-person event moments — and why they’re often life-changing

✅ Scott’s raw story: massive debt, power shutoffs, foreclosures… and how he rebuilt it all

✅ The power of connection, community, and collaboration (especially in a lonely business like this)

Here’s the Deal:

This Scottsdale event isn’t a moneymaker — it’s about impact. We’re capping it at around 100 attendees, keeping it intimate, focused, and results-driven. If you’re a fitness entrepreneur who wants to scale profitably, build real wealth, and stop feeling alone in the grind… this event is for you.

Lock In the Dates: November 7–8

📍 Scottsdale, Arizona

💥 Early bird info list opening soon!

When You’re Ready… Here’s What to Do Next:

1️⃣ DM Scott or Andy to get on the early notification list

2️⃣ Join our gym owner community: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call: https://ptlegends.com/1on1call

🔥 Don’t miss the event that could change the entire trajectory of your gym business. Let’s go!

In this episode, Scott Carpenter and Andy Boimila break down the real numbers behind why high-ticket offers aren’t just relevant—they’re essential in today’s fitness business climate. With paid ads becoming more expensive and less effective, needing fewer clients at higher prices is no longer a luxury—it’s your only sustainable path forward.

Discover how gym owners are closing $5K–$25K in new business with minimal ad spend, reactivating old leads, and scaling without depending on Meta.

Here’s what you’ll learn:

- Why low-ticket and high-volume strategies are failing fast

- The simple math behind needing fewer leads—and making more money

- How one gym owner sold $22K in high ticket his first week

- Exactly what’s inside the newly revamped high-ticket system

- How to use dead email lists and current clients to generate fast cash

- The 14-Day Mentorship offer that helps you work with us before you pay us

Whether you're struggling to get leads or plateaued in growth, this episode will show you how to stop playing a broken game—and start winning with high ticket.

When You’re Ready… Here Are 3 Ways We Can Help You:

🎯 Book a free 1-on-1 call → https://ptlegends.com/1on1call

💬 Join the Facebook Group → https://www.facebook.com/groups/474001787163211

📩 Want help funding your next move? Email Scott at scott@ptlegends.com

🔥 Bottom line: If you're tired of running on the lead treadmill and barely breaking even, it's time to switch games. High-ticket isn't just relevant—it’s recession-proof, ad-proof, and scalable.

Let’s build you a business that actually works. Let’s go.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter!

This episode is packed with insights from an epic sit-down at Scott’s house with Mike Arce, CEO of Loud Rumor. Mike’s not only one of the most influential voices in the gym industry, but he’s also launching a powerful new book for fitness business teams: The Standard Is You: The Gym Employee’s Guide to Winning Work, Life, and Leadership.

🎙️ Mike and Scott go deep on culture, leadership, and the real reasons most gyms plateau. This is a must-listen for gym owners who want to scale with excellence—and team members who want to stand out as elite A-players.

🔥 “The standard is YOU. What you tolerate becomes the new normal.”

What You’ll Learn in This Episode:

✅ Why gym culture starts with individuals, not systems

✅ The 13 Rules A-Players Live By (and how to spot who’s really raising the bar)

✅ How to get your team to manage up—not just down

✅ Why thinner books get read (and how this inspired Mike’s new book)

✅ How to train a team that thinks like owners

✅ Why employee standards—not owners—determine if goals get hit

✅ Scott’s and Mike’s “Uncle vs Dad” analogy that’ll change how you coach your team

✅ How The Standard Is You can instantly raise buy-in, alignment & culture

✅ Real examples from Loud Rumor’s high-performing gyms across the U.S.

✅ How to build a mission-driven, self-led team culture that lasts

Mike Arce, CEO of Loud Rumor, came over to my house yesterday as a guest on my podcast “The Profit Lifestyle For Fitness Entrepreneurs” for his upcoming book, The Standard Is You.

💥 Whether you're running one location or scaling a fitness empire, this book and episode are the blueprint for creating a winning team from the inside out.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📚 Grab Mike Arce’s new book here: www.standardisyoubook.com

🎯 Build a team that doesn’t just follow the standard—they raise it. Let’s go.

💸 Dig Your Well Before You're Thirsty: The Recession-Proof Cash Access Plan 💸

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re handing you one of the most practical financial lifelines a fitness entrepreneur can have: a legit, fast, and reliable way to get a $30K–$100K business line of credit—even if your cash flow is tight right now.

💡 Think you need perfect credit or a fat bank account? Think again. Scott and Andy break down how gym owners across the country are getting approved live on coaching calls using this exact strategy. Whether you need funds for emergency repairs, a cushion during slow months, or a chance to expand during a downturn—this is your safety net.

What You’ll Learn in This Episode:

✅ How to get approved for $30K–$100K in under 10 minutes

✅ Why AMEX is the go-to for small biz capital (with zero BS fees)

✅ The 61-day trick to triple your credit limit

✅ Why waiting until you’re broke is the worst time to apply

✅ How to move high-interest debt into low-interest lines of credit

✅ The key difference between a business credit card and a line of credit

✅ Why credit utilization crushes your score (and how to fix it fast)

✅ Real stories: Gym owners approved on LIVE coaching calls

🎯 Tools & Links from This Episode:

🎥 Dig Your Well / What To Do in a Recession Call (Recording):

Watch it here » https://vimeo.com/1079577589?share=copy

💳 AMEX Business Credit Card (Referral – Earn Rewards):

Get the card » https://americanexpress.com/en-us/referral/bluebusinessplus-credit-card?ref=SCOTTCpR2E&xl=cp01

💼 AMEX Business Line of Credit (Apply Now):

Start application » https://www.americanexpress.com/en-us/business/blueprint/business-line-of-credit/?inav=us_menu_banking_business_banking_business_line_of_credit

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call:

https://ptlegends.com/1on1call

🔥 Don’t wait until the well runs dry. Get access to capital now, before you actually need it. Your future self will thank you.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott gives the full inside scoop on what went down at the Growth & Scale Conference hosted by Matt Wilber — from jaw-dropping strategies to real-world tactics gym owners are using to scale without burning out.

💡 If you didn’t attend, this is your shortcut to the best ideas in the room. Scott and Andy break down what was shared, what worked, and how it all connects back to building a more profitable, sustainable fitness business.

What You’ll Learn in This Episode:

✅ Why Scott and Matt Wilber’s models are two sides of the same coin

✅ How Matt built retention + revenue through mid-ticket 12-week programs

✅ The behind-the-scenes of Matt’s break from Fit Body Boot Camp & franchise limitations

✅ Scott’s revamped High-Ticket Launch 2.0 strategy that’s producing $12K+ before the official launch

✅ How to turn gym profits into indestructible wealth

✅ Aaron Nash’s smart approach to supplement sales (yes, it can be worth it)

✅ Trevor Witwer’s habit-based coaching model with Coach Catalyst

✅ Why this event focused on implementation, not just inspiration

This isn’t a highlight reel—it’s a tell-all recap of the most impactful lessons, wins, and opportunities that came out of the event. If you want to grow your gym without relying on broken funnels or overcomplicated tactics, this episode is pure gold.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our private Facebook group for fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to fix your gym business model: https://ptlegends.com/1on1call

🔥 Your next level of growth isn’t about doing more—it’s about doing what actually works. Let’s go.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this raw and revealing episode, Scott and Andy unpack one of the biggest killers of gym growth: inaction. Whether it’s fear, perfectionism, or just plain burnout, not making a move can be more dangerous than making the wrong one.

💡 Ever find yourself stuck on the fence—even when you know what you should be doing? You’re not alone. Today, we break down what holds gym owners back from finally fixing their broken business models, and why “waiting” is actually costing you thousands.

What You’ll Learn in This Episode:

✅ Why “waiting for the right time” is a myth

✅ The hidden cost of indecision—mentally, emotionally, and financially

✅ How old beliefs and ego keep gym owners from leveling up

✅ Why change often feels like an identity crisis (and how to move through it)

✅ Real stories of gym owners who stayed stuck vs. those who finally took action

✅ How to identify the real fear behind your hesitation

✅ The truth about pricing and why “charging what you’re worth” is just the start

✅ A no-fluff framework for taking control of your business trajectory

Whether you’re hitting a plateau, stuck in fear-based thinking, or just need a push, this episode is your wake-up call. It’s time to stop thinking about growth and start executing.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our private Facebook group for fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to fix your gym business model: https://ptlegends.com/1on1call

🔥 Remember: action beats perfection. Let’s build a business that gives you both freedom and fulfillment.

In this episode, Scott and Andy dive into their personal libraries and reveal the 10 most impactful books that shaped their business success, leadership skills, personal growth—and even how they view money, marketing, and life itself.

💡 If you've ever wondered which books are actually worth your time (and not just hype), this episode is your shortcut to the real game-changers.

What You’ll Learn in This Episode: 

✅ Why re-reading the right books beats reading a hundred new ones

✅ Scott’s go-to book for surviving his darkest entrepreneurial moments

✅ Andy’s early wake-up call that "owning a business" is not the same as "having a job"

✅ The philosophy that makes obstacles your greatest advantage

✅ How Extreme Ownership and Radical Candor reshaped their leadership styles

✅ Why you need to "build your business to sell"—even if you never plan to sell

✅ The marketing frameworks that actually moved the needle

✅ Financial philosophies that make your money work for your lifestyle, not just retirement

✅ How to get 10X growth without burning out

Scott’s Top 5 Books:

• The Obstacle is the Way by Ryan Holiday
• The One Thing by Gary Keller
• Expert Secrets by Russell Brunson
• 10x is Easier Than 2x by Dan Sullivan
• Killing Sacred Cows by Garrett Gunderson
• 
  

Andy’s Top 5 Books:

• Built to Sell by John Warrillow
• Extreme Ownership by Jocko Willink
• Radical Candor by Kim Scott
• Traction by Gino Wickman
• Building a StoryBrand by Donald Miller
• 
  

Whether you're just starting your journey or already scaling your business, these books—and the lessons inside them—can save you years of trial and error.

🎯 Pro Tip: Don't just read these books—implement them. True success comes from action, not just knowledge.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of growth-minded fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to talk about growing your gym and investing smarter: https://ptlegends.com/1on1call

🔥 Let’s turn your fitness business into the launchpad for real freedom. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In today’s episode, we dive deep into commercial real estate—and why owning the building your gym is in could be the smartest (and most lucrative) business decision you’ll ever make.

💸 Still paying rent? You might be missing out on a wealth-building machine hiding in plain sight. Scott and Andy break down how gym owners can build long-term financial freedom by making smart real estate moves—even if they’re starting with bad credit or no money down.

Whether you’re just starting out or you're a few years into gym ownership, this is the kind of wealth play that can change your life.

What You’ll Learn in This Episode:

✅ Why real estate is the most forgiving asset class

✅ How gym owners can leverage SBA loans (with 1.67% interest rates 😱)

✅ The story of going from bad credit and broke to millions in real estate

✅ How a $450K project turned into a $1M+ property

✅ Why renting could cost more than owning (even with a mortgage)

✅ Creative financing strategies including seller financing & low down payments

✅ How one gym owner sold her building and walked away with 7 figures

✅ Andy’s story: How a 3-family home turned into a $500K windfall

✅ Real estate as an inflation hedge + passive income stream

This episode is real, actionable, and exactly what gym owners need to hear if they want to stop trading time for money and start building generational wealth.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of growth-minded fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to talk about growing your gym and investing smarter: https://ptlegends.com/1on1call

🔥 Let’s turn your fitness business into the launchpad for real freedom. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into the real talk on lead generation—no fluff, no fancy funnels—just raw, organic strategies that bring in high-quality leads for free.

💡 Ever feel like paid ads are draining your wallet but not filling your schedule? You’re not alone. Scott and Andy are revealing how gym owners can “borrow” (or steal 😎) their dream clients from other businesses without spending a dime on Meta.

This is the stuff that actually works in 2025.

What You’ll Learn in This Episode:

✅ Why Facebook ads are soul-sucking right now

✅ The “borrow and steal” method for finding perfect-fit clients

✅ How to turn local chiropractors, juice bars & realtors into lead sources

✅ Scott’s $25 gift basket strategy that crushes paid advertising

✅ The power of showing up (literally) and building real relationships

✅ The “beer collab” idea that doubled Andy’s lead list overnight

✅ Why high-paying clients complain less and stay longer

✅ How to partner with businesses in a win-win-win way

Whether you’re brick-and-mortar or online, these strategies are low-cost, simple to execute, and can be the difference-maker in your growth this year.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the hottest (and most misunderstood) topics out there—AI. Not the hype, not the BS. We’re talking about how gym owners and fitness entrepreneurs can actually use AI to save a ridiculous amount of time and boost their bottom line.

Both Scott and Andy share how they went from eye-rolling at ChatGPT to using it as a powerhouse tool in their gyms, content creation, marketing, and more. If you’ve been on the fence about using AI, or you tried it once and hated it, this episode will change the game for you.

What You’ll Learn in This Episode:

✅ Why most AI content sucks—and how to fix it

✅ The “lazy employee” principle of AI (and how to train it)

✅ How Scott uses AI to write pro-level email sequences in minutes

✅ How Andy builds a week of custom social posts using AI in 30 minutes

✅ What to feed ChatGPT so it actually sounds like you

✅ Why most gym owners are stuck in marketing hell—and how AI gives you freedom

No fluff, just real strategies we’re using right now in our gyms and with our clients. You’ll walk away knowing exactly how to start using AI effectively today.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

Joining me today is my co-host, Andrew Boimila. Andrew is an experienced gym owner and business mentor who has successfully built and scaled his fitness business while also helping other gym owners create profitable and sustainable operations. With years of experience in hiring, training, and retaining top talent, Andrew is here to share insights that will save you time, money, and stress.\

What You’ll Learn in This Episode:

✅ The top 6 hiring mistakes that could be holding your business back

✅ Why hiring based on “gut feeling” often leads to regret

✅ How to attract the right candidates and filter out the wrong ones

✅ The key to creating a hiring process that sets your team up for success

✅ Why most gym owners struggle with retention—and how to fix it

Building a solid team is the foundation of a profitable and sustainable fitness business. If you’re ready to take hiring seriously and avoid costly mistakes, this episode is for you!

When You’re Ready… Here Are 4 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

4️⃣ Book a free call with Andrew Boimila: andrew@ptlegends.com

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

Joining us today is Andy Boimila, an experienced gym owner and business mentor. Andy has successfully run his boutique gym for over nine years while also investing in real estate and building financial freedom. He brings a wealth of knowledge to the table, and we’re excited to have him on board!

What You’ll Learn in This Episode:

✅ Why we rebranded the podcast and what it means for YOU

✅ The real meaning of "profit lifestyle"—it’s not just about money

✅ How gym owners can achieve both financial and time freedom

✅ Lessons from Andy’s experience in fitness and real estate investing

✅ Why many fitness entrepreneurs end up working more hours for less money—and how to fix it

This isn’t just about running a gym; it’s about creating a profitable business that supports your ideal lifestyle. If you’re tired of feeling trapped in your own business, this episode is for you!

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

In this episode, we’re diving deep into the strategies gym owners are using to attract and convert new members—without spending a dime on ads. Whether you’re a gym owner who’s tired of “posting and praying” or someone who just can’t seem to find the time to be consistent, this episode is your blueprint for success.

Hear firsthand about the strategies that helped gym owners like Hugh Green, Devin Moore, Shannon Logan, and Joey Scafidi generate over $10,000 per month in new business, all by leveraging their existing social media and email lists. Learn how to build a strategy that works, stay consistent, and start attracting new members for FREE.

This conversation is for gym owners only—no fluff, no sales pitches—just actionable advice to grow your gym in 2025.

What You Will Learn:

Why most social media and email campaigns fail—and how to fix them.

Proven strategies that convert your audience into paying members.

The simple steps to create consistency and avoid falling behind.

How to stop relying on paid ads and still generate leads.

BONUS: Access to done-for-you templates—winning social media posts, emails, and Canva designs—to make implementation easy.

When You Are Ready… Here Are 3 Ways We Can Help You:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin/

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode,  we’re diving deep into the paid ad strategies that are working right now. Whether you’re a gym owner trying to navigate the ever-changing ad game or someone who’s been burned by false promises from “gurus,” this episode is here to cut through the noise.

Hear firsthand from a multi-location gym owner who’s seen radically different results in markets just miles apart. Discover why all markets aren’t the same, why your strategy needs to be tailored, and what ad structures and copy are delivering real ROI in 2025.

This conversation is for gym owners only—no agencies, no media buyers—so we can keep things real and focus on what matters most to your business.

What You Will Learn:

1. Why “one-size-fits-all” ad strategies don’t work and how to customize your approach for your market.
2. The truth behind those “100 leads or no cost” promises—and why they’re not the solution.
3. Winning ad formulas, structures, and copy strategies to boost your lead flow.
4. How paid ads can simplify your business and cut down on your stress.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we dive into the essential strategies every business owner should know to safeguard their cash flow and avoid falling victim to predatory lending. You’ll hear real-life scenarios faced by gym owners who were hit with unexpected expenses, hacked ad accounts, and sudden team losses—all of which had serious financial consequences.

What You Will Learn:

• Why banks are unlikely to lend you money when you need it most and how to work around it.
• How to proactively prepare for cash flow crises before they arise.
• Lessons from business owners who faced $17,000 HVAC repairs, lost $6,000/month from key staff turnover, and paid $600/day in fees to exploitative lenders.
• The hidden dangers of predatory loans, especially in high-pressure moments.
• The steps you can take now to secure cash flow for future emergencies.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode, we’re unpacking how gym owner Sierra raised her 6-week challenge price from $699 to $999 overnight—and why her clients were excited to pay the increase. Join us as we dive into simplifying pricing strategies, defining clear offerings, and attracting clients committed to making real changes.

What You Will Learn

1. Three-Tier Pricing Model: Discover how to structure your services to appeal to different client levels, from high-ticket mentorship programs to more accessible training options.
2. Step-by-Step Pricing Transformation: Get an inside look at the steps Sierra took to confidently raise her prices overnight, ensuring her clients saw the value and were ready to pay.
3. Power of Simplicity: Learn why offering too many options can confuse clients and how narrowing your focus to three core offers can lead to higher confidence, clearer sales, and improved client retention.
4. Pricing Psychology & Client Commitment: Explore the psychology behind high-value offers, and how to attract dream clients who are dedicated to their transformation and ready to invest.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode Dave challenges the traditional notion that more leads and more clients automatically equate to a successful gym business. He proposes a new approach—one that shifts away from high-volume client acquisition to a high-ticket strategy. By working with fewer clients who align with your values and goals, you can cultivate a business that’s both financially rewarding and personally fulfilling.

What You Will Learn:

• The High-Ticket Mindset: Discover why more leads can sometimes mean more problems, and why working with fewer, quality clients can simplify your business and life.
• Defining Your Dream Client: How to identify and connect with clients who not only meet your ideal profile but are also willing to invest at a premium level.
• Building an Irresistible Offer: Tips on creating a high-ticket service that brings real value to your clients and aligns with your personal and professional goals.
• Selling with Service: Learn how to sell your premium services by focusing on the impact you can make, rather than the numbers.
• Long-Term Success Through Renewal: Strategies for keeping clients engaged, renewing programs, and building a sustainable business that supports your freedom and lifestyle.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

5. Building Indestructible Wealth

In This Episode we'll talk about taking charge of your financial future by understanding tax deductions, loopholes, and strategies to keep more of your money. While I’m not a CPA, I am a business owner who knows firsthand that you can’t rely solely on your accountant for financial wisdom. Join me as I share how you can save big before 2024 ends!

What You Will Learn:

1. Why you can’t rely solely on your CPA for tax strategies.
2. Key tax write-offs and strategies to use before December 2024.
3. The importance of taking control of your financial education.
4. How to approach your tax professional with the right questions and tools.
5. When it might be time to fire your current accountant
6. Ways to join an upcoming live session to learn more, either via Zoom or in the Gym Owner Freedom Facebook group.

Make sure you don’t miss out on valuable tax deductions—join us and start taking control today!

LINK HERE:

In this episode we’ll dive into the art of renewing your high-ticket mentorships into 12-month EFTs (Electronic Funds Transfer). Imagine receiving $3,000 upfront for a 9-week program, and then securing an additional $775 per month for the next 12 months. Even if you sign just one or two clients per month, this approach can have a massive impact on your gym’s revenue.

What You Will Learn:

1. The Renewal Strategy: Discover how to seamlessly transition your clients from a 9-week high-ticket program to a 12-month EFT, ensuring long-term success for both your clients and your business.
2. Maximizing Client Results: Learn why clients achieve better results with this extended mentorship and how to effectively communicate the value of continuing their journey with you.
3. Handling the Renewal Conversation: Get insights on how to navigate the renewal conversation with your clients, making sure they understand the ongoing benefits and avoid feeling “cured” after just 9 weeks.
4. Building a Profitable Back-End Offer: We’ll discuss how to create a compelling back-end offer that keeps clients engaged and drives sustained revenue for your gym.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode, I’ll be diving into the fulfillment process of our high-ticket mentorship program, The 63 Day Transformation. This program started as a way for me to become the best version of myself, but its success led me to implement it in my gyms, where it had a monumental impact on our clients’ lives. Now, gym owners around the world are using this system to make a lasting impact on their clients and dramatically increase their revenue.

What You Will Learn:

1. The Power of The 63 Day Transformation: Discover the origins of this transformative program and how it can change lives inside and outside the gym.
2. Fulfillment Strategies: Learn the exact steps to deliver this high-ticket mentorship program, ensuring that both you and your clients achieve incredible results.
3. Why This Works: Understand the psychological and practical reasons behind the program’s success, and how it can 5x your gym’s revenue compared to the average client.
4. Building, Selling, and Renewing: We’ll also touch on how to integrate this system into your business model to attract high-paying clients who stay for the long term.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this Episode  I’m sharing the raw truth about my journey from struggling boutique gym owner to building indestructible wealth and creating a profit-driven lifestyle. It all started when my GM, who I thought was my right-hand man, turned out to be a complete sociopath, nearly destroying everything I had worked for. But what felt like the worst moment of my life turned out to be the catalyst for my greatest transformation.

What You Will Learn:

1. How to Make Big Sexy Profits: Learn the exact strategies I used to turn my failing business into a profitable empire.
2. Turning Profits into Indestructible Wealth: Discover the wealth-building techniques that the rich use, from Infinite Banking to smart real estate investing.
3. Living the Profit Lifestyle: Understand how to design a life that gives you both financial freedom and the time to enjoy it, all while making an impact.
4. The Importance of a Big Vision: I’ll challenge you to create a vision so big it scares you—and show you how to achieve it.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode, Dave and I know firsthand the difference a perfect consultation can make. When we started, we struggled to convey the true value of our programs. But mastering the consultation process transformed our approach, turning prospects into dedicated clients.

What You Will Learn:

1. The $100K Perfect Consultation Script: Discover the consultation script that’s helped so many gym owners turn prospects into loyal clients.
2. Deep Dive into the Consultation: Learn how to connect with potential clients, understand their needs, and present your program as the ideal solution.
3. Importance of the Discovery Call: If you missed Part 1 on the discovery call, catch up! It’s the first handshake before the deep conversation of the consultation.
4. Creating Lasting Impact: Your ability to sell is not just about filling up your gym; it’s about changing lives and building a business that offers time, money, and freedom.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we show you the exact step-by-step process for developing and implementing the $3,000 high-ticket program you’ve been dreaming of, with the intention of coaching you through to selling your first high-ticket.

What You Will Learn:

1. Triple Your Revenue with Just 30 Dream Clients Using Our "HML" Framework: Learn how to achieve more with less – fewer clients, more money.
2. Overview: What exactly is the HML Framework?
3. The 3 Offers: Why these specific offers are essential for success.
4. Understanding Client Types: Know your avatars and tailor your approach.
5. Accountability vs. Mentorship: Understand the key differences and how to leverage both for maximum impact.
6. Discovering Your Dream Client: Define, identify, and cater to your ideal clients.
7. Program Pillars: Explore essential elements like Fitness, Lifestyle, and more.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this Episode we designed this series to show you the exact step-by-step process for developing and implementing the $3,000 high-ticket program you’ve been dreaming of, with the intention of coaching you through to selling your first high-ticket.

What You Will Learn:

1. Triple Your Revenue with Just 30 Dream Clients Using Our "HML" Framework:** Learn how to achieve more with less – fewer clients, more money.
2. Overview: What exactly is the HML Framework?
3. The 3 Offers: Why these specific offers are essential for success.
4. Understanding Client Types: Know your avatars and tailor your approach.
5. Accountability vs. Mentorship: Understand the key differences and how to leverage both for maximum impact.
6. Discovering Your Dream Client:* Define, identify, and cater to your ideal clients.
7. Program Pillars: Explore essential elements like Fitness, Lifestyle, and more.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode, discover how adding just 20 high-ticket clients can skyrocket your monthly revenue by $20,000!

What You Will Learn:

1. Unlock the Secret: Find out how just 20 high-ticket clients can bring an additional $20,000 in monthly revenue.
2. The Origin Story: Dive into the incredible journey of how Dave and I teamed up to ignite a transformation in the fitness industry.
3. The 2020 Breakthrough: Learn how a $50,000 investment reshaped our approach to attracting and retaining clients.
4. The 63-Day Transformation: Unveil our powerhouse program designed to deliver real results for your clients and boost your bottom line.
5. What’s in Store: Over the next six weeks, we’re rolling out:

• Build: Create offers that clients can’t resist.
• Sell: Master the high-ticket sales process with ease.
• Fulfill: Deliver an unforgettable experience that keeps clients coming back.
• Renew: Cultivate loyal clients who rave about your gym.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this Episode we deep dive into Shannon’s secrets to success and learn how you can apply her strategies to your own gym.

What You Will Learn:

1. High-Ticket Dream Clients: Discover how Shannon attracted high-paying clients who value her expertise, working with 40% fewer members while generating significantly higher revenue.
2. Overlapping PT for HUGE Profit: Learn how Shannon optimized her personal training sessions by switching her Group + 1:1 PT model to Group + Overlapping PT, tripling her profits.
3. Paid and Organic Lead Flow System: Find out Shannon's strategies for consistently attracting dream clients through a mix of paid advertising and organic reach.
4. Building an Amazing Team: Hear how Shannon built a strong team to handle day-to-day operations, allowing her to step back and enjoy more family time, including month-long vacations at her cabin in Maine.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever dreamed of adding an extra $120,000 a year to your gym’s bottom line? Imagine having more time and freedom to live the profit lifestyle you’ve always wanted. That’s why we became gym owners in the first place—to make an impact and live life on our own terms!

In thi episode we’re hosting an exclusive live training with Jeff Weinacht of Pulse Personal Training. Jeff has successfully added $120K a year to his bottom line by implementing a high-ticket program, and he did it all without paid ads.

What You Will Learn:

1. Proven Strategies for High-Ticket Programs: Discover the methods Jeff used to create and market a high-ticket program that brings in $10,000 in new business every month.
2. Attracting and Retaining Premium Clients: Learn the techniques to attract high-paying clients and keep them coming back.
3. Maximizing Resources and Network: Find out how to leverage your existing resources and network to maximize your profits.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this Episode we’re diving deep into the marketing challenges gym owners are facing in 2024. We'll discuss why traditional ad campaigns are failing and reveal the cutting-edge strategies that are driving success right now.

What You Will Learn:

1. Why Most Paid Ad Campaigns Aren’t Working: Understand the reasons behind the poor performance of many paid ad campaigns and learn when it's time to shut them off.
2. Effective Paid Ad Campaigns for 2024: Discover the paid ad strategies that are actually delivering results in the current market.
3. Successful Organic Ad Campaigns for 2024: Learn about the organic (free) ad campaigns that are proving to be effective this year.
4. Real-World Success Stories: Hear how Brandon Dell’Ollio went 11 for 11 in selling new memberships in just 12 days, showcasing real results and strategies that work.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this Episode we tackle the challenge of shifting from working in your business to working on your business. I’ve spoken with six gym owners recently, and they all share this common struggle. We’ll discuss practical steps to overcome this and double your profits in half the time.

What You Will Learn:

1. Year Vision and 90-Day Rocks: Learn how to cast a clear vision for the year and establish 90-day priorities that align with your long-term goals.
2. Accountability Chart and Delegation: Discover how to create an accountability chart and delegate tasks effectively to your team, ensuring everyone knows their roles and responsibilities.
3. Operating Systems for Efficiency: Understand the exact operating systems I use to keep multiple businesses running smoothly, from gyms to a real estate rental portfolio.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this Episode we dive deep into how Sierra, one of our badass legends, skyrocketed her gym’s monthly revenue from $25k to $53k. Learn exactly how she did it and how you can apply the same strategies to your fitness business.

What You Will Learn:

1. High-Ticket Offer Implementation: Discover the secrets behind Sierra’s success in adding a true high-ticket offer to her gym’s 6-week challenge and how it transformed her revenue.
2. Sales Psychology for High-Ticket Offers: Gain insights into the sales psychology that drives high-ticket sales and learn how to communicate the value of your offer effectively.
3. Client Acquisition Strategies: Understand the key tactics for attracting and converting clients into high-ticket offers, ensuring sustainable growth and increased profits.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we delve on a crucial discussion on the impact of GLP-1 drugs on the fitness industry and how you can turn this challenge into a profitable opportunity.

What You Will Learn:

1. Understanding GLP-1 Drugs: Learn about the prevalence of GLP-1 drugs, their impact on the fitness industry, and the current trends in the medical field driving their widespread use.
2. Adapting Your Marketing Strategy: Discover proactive marketing approaches to stay ahead of this trend and safeguard your business against potential losses.
3. Turning Threats into Opportunities: Get insights into how successful gym owners are turning the GLP-1 trend to their advantage, transforming a potential threat into a golden opportunity for profit.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we dive into Arnold Schwarzenegger's strategies and how they can be implemented in your personal training studios, personal growth, and investments.

What You Will Learn:

1. Strategic Business Direction: Discover the most impactful action you can take to steer your business in the right direction right now.
2. Keys to Success: Understand what is absolutely necessary for achieving success, lessons that we know innately but often overlook.
3. Debunking Myths: Uncover the biggest lie you've been told that may be holding you back from reaching your full potential.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we'll walk you through the exact system we've implemented in our gyms to monitor crucial KPIs effortlessly. Discover how to gain a clear snapshot of your business performance, identify bottlenecks, and streamline your monthly planning process in just 15 minutes.

What You Will Learn:

1. Simplified KPI Tracking: Learn how our GMs track all vital business metrics with minimal effort and ensure accurate, real-time data.
2. 
   
3. Comprehensive Business Overview: Understand how to get a quick and clear snapshot of each gym location's performance, highlighting areas that need attention.
4. 
   
5. Effective Monthly Planning: Discover how to use KPI data to crush your monthly planning sessions and focus on what truly matters for growth.
6. 
   
7. Free KPI System: Attend the live session today and receive our complete KPI tracking system for free, helping you implement these strategies in your own gym.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we're revealing the Five Mile Celebrity Strategy for generating both organic and paid leads, helping you navigate these challenging times and come out on top. We'll share the exact marketing strategies and tactics we're using to attract new clients and keep our gyms thriving, even during tough times.

What You Will Learn:

1. Understanding the "Gymcession": Gain insights into the current challenges facing the fitness industry and why lead generation has become more difficult in many markets.
2. The Five Mile Celebrity Strategy: Learn how to implement this innovative strategy to boost your gym's visibility and attract new clients through both organic and paid lead generation methods.
3. Proven Marketing Tactics: Discover the specific marketing tactics we're using right now to drive traffic and increase memberships, including real-world examples from successful gym owners.
4. Interactive Discussion: Participate in a live discussion and Q&A session where you can share your own challenges and get personalized advice on how to adapt your marketing strategy to the current climate.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we deep dive into our Dual Lead Flow Strategy, designed to optimize lead generation and maximize conversions. We'll walk you through the exact strategies we're implementing in our gyms this month to attract more leads and boost attendance. From paid advertising to organic outreach, we'll cover all the essential tactics you need to build a stable, sustainable business.

What You Will Learn:

1. Understanding the Dual Lead Flow Strategy: Gain a comprehensive understanding of how combining paid and organic lead generation strategies can amplify your results and create long-term stability for your business.
2. Effective Lead Generation Techniques: Learn proven tactics and techniques for generating leads through both paid and organic channels, including strategies to overcome common obstacles and maximize conversion rates.
3. Optimizing Conversion Rates: Discover how to optimize your lead flow process to ensure that more leads translate into consultations, appointments, and ultimately, conversions.
4. Interactive Discussion: Participate in a live discussion and Q&A session where you can share your specific questions and challenges, and receive personalized insights and advice from our experts.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode we explore the Infinite Banking Concept and its profound implications for entrepreneurs. We'll break down what this concept is, how it works, and why it's one of the most powerful protection and investment tools available. From understanding the fundamentals to implementing practical strategies, we'll equip you with the knowledge and insights you need to build indestructible wealth.

What You Will Learn:

1. Understanding the Infinite Banking Concept: Gain a comprehensive understanding of what the Infinite Banking Concept entails and how it can benefit entrepreneurs seeking financial stability and growth.
2. Building Wealth Safely: Learn how to leverage this concept to safeguard your business, protect your assets, and build long-term wealth without unnecessary risks.
3. Thinking Bigger: Explore the mindset shifts required to break free from financial limitations and embrace a vision of abundance and possibility.
4. Practical Implementation: Discover actionable steps for implementing the Infinite Banking Concept in your own life and business, allowing you to take control of your finances and achieve your goals.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode, we're diving deep into the art of hiring and retaining the right people for your fitness business. From personal trainers to sales staff, we'll explore proven strategies for identifying, recruiting, and nurturing top talent. Discover how cultivating a high-performing team can propel your business to new heights and create a culture of excellence. Learn from real-life examples and practical advice that you can implement immediately to transform your hiring and retention processes.

What You Will Learn:

1. The Importance of the Right Team: Understand why building the right team is crucial for the success and growth of your fitness business.
2. Effective Hiring Strategies: Explore actionable tactics for attracting and hiring the right people, from crafting job descriptions to conducting interviews that reveal true potential.
3. Retention Techniques: Learn proven methods for keeping your team members engaged, motivated, and committed for the long term, reducing turnover and increasing loyalty.
4. Creating a Career Path: Discover how to offer meaningful career opportunities within your organization, turning jobs into fulfilling careers that align with your team members' aspirations.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

In this episode, we're unraveling the secrets to achieving multi-millionaire status as a gym owner. From overcoming negative net worth to building a portfolio that secures financial freedom, we'll walk through the practical steps you can take to make it happen. Discover how profitable gyms and a smart investment strategy can set you and your family up for life in just 3-5 years. This isn't about complex financial maneuvers; it's about simple, actionable plays that anyone can implement. 

What You Will Learn:

1. Building Wealth through Gym Ownership: Explore how owning profitable gyms can be a pathway to multi-millionaire status and early retirement.
2. Smart Investment Strategies: Learn how to leverage a smart investment strategy to augment your gym income and secure long-term financial stability.
3. Practical Steps to Financial Freedom: Discover actionable steps you can take to transform your financial situation and set yourself up for life within a relatively short time frame.
4. Live Q&A Session: Bring your questions and join us live for a Q&A session, where you can get personalized insights and guidance to accelerate your journey to financial success.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're pulling back the veil on financial transparency in the fitness industry. I'll be sharing four years of P&L statements, offering insights into net profit percentages, labor costs, advertising expenses, rent allocations, and the precise tactics that drove our success. This exclusive opportunity is tailored for gym owners and fitness professionals looking to gain a deeper understanding of financial management and replicate our achievements in their own businesses.

What You Will Learn:

1. Revenue Breakdown: Gain insights into revenue trends and learn how to maximize income streams within your fitness business.
2. Expense Analysis: Explore the allocation of expenses, including labor, advertising, and rent percentages, to optimize financial efficiency.
3. Profit Margin Strategies: Discover the precise tactics and strategies that contributed to sustained profitability over three consecutive years.
4. Translating Insights into Action: Learn how to apply the lessons learned from these P&L statements to your own fitness ventures, accelerating your path to success.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're pulling back the curtain on our comprehensive Sales Jedi Training, sharing actionable insights and strategies that have proven effective in generating substantial revenue. Whether you're still in the sales role, looking to transition out, or aiming to keep your team out of the sales role, this training is for you.

What You Will Learn:

1. Mastering High-Ticket Sales: Gain valuable insights into selling high-ticket programs and understand how it can simplify your lead generation efforts.
2. Proven Strategies: Learn the exact methods and techniques that have enabled trainers and coaches to achieve remarkable sales success, even exceeding $50,000 in new business in a single month.
3. Transitioning Roles: Whether you're currently in the sales role, looking to transition out, or aiming to keep your team out of sales, discover how our training program can empower you to achieve your goals.
4. Becoming a CTSS: Explore the opportunity to become a Certified Transformation Sales Specialist through our 8-week training program and gain the skills and knowledge needed to excel in sales.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode we'll explore the specific details that set her reviews apart, providing valuable insights into the struggles, frustrations, and life-changing transformations experienced by her clients. Discover how Shannon's approach goes beyond generic testimonials, leading to significant business growth and breaking the $70k monthly revenue barrier.

What You Will Learn:

1. Crafting In-Depth Reviews: Learn the art of collecting reviews that go beyond surface-level compliments. Shannon's process involves extracting detailed narratives from clients, covering their struggles, frustrations, changes experienced, and the impact on their lives.
2. Review, Referral, and Renewal Blueprint: Uncover the interconnected process that not only generates impactful reviews but also drives referrals and long-term renewals, contributing to the substantial growth of Shannon's business.
3. Financial Impact: Understand how Shannon's approach has helped her double her business and achieve impressive monthly revenue milestones, breaking the $70k mark.
4. Live Training Access: If you're eager to learn the step-by-step process directly from Shannon, join the live training today at 12 pm PST / 3 pm EST. Drop a comment below to confirm your attendance or express your interest in receiving the recording.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're pulling back the curtain on the reality of owning and managing multiple gym locations. I'll share personal experiences of both the heavenly successes and the hellish challenges. Whether you're considering this path or already navigating it, this episode is a deep dive into the nuances, mistakes, and best practices that come with managing multiple locations.

What You Will Learn:

1. Entity Structure Essentials: Explore the crucial considerations regarding the LLC structure of all entities when managing multiple gym locations.
2. Start-Up Strategies: Understand the decision-making process between buying an existing gym and starting from scratch when expanding your fitness empire.
3. Leadership Dynamics: Delve into the choice between hiring a General Manager and finding an Owner-Operator Partner for effective leadership.
4. Risk Mitigation Tactics: Learn valuable insights into managing downside risks through operating agreements and leases when dealing with multiple gym locations.
5. Optimal Deal Structures: Uncover the intricacies of deal structures and compensation plans designed to maximize upside and minimize downside in the world of multiple gym ownership.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, Taylor Hutchinson and Dave unravel the strategies and insights behind successful sales delegation in the gym business. We'll share our experiences and lessons learned, transforming gym owners into champions of sales delegation.

What You Will Learn:

1. Boost Profits: Incorporate premium offers for higher ticket sales and increased gym profits.
2. Accountability Hacks: Learn effective strategies for stress-free sales team accountability and delegation.
3. Community Impact: Equip your salesperson to inspire positive change beyond sales, transforming your community.
4. Lives Revolutionized: Master the art of sales delegation for a broader impact, revolutionizing lives, including your own.
5. Wins, Freedom, Profits: Discover practical steps for a successful sales handoff, leading to big wins, newfound freedom, and increased profits.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode I openly disclose the mistakes I made when launching my first PT studio 12 years ago. From resigning as the PT Department Head at Life Time to acquiring a struggling group training studio, I'll unravel the crucial lessons learned along the way.

What You Will Learn:

1. Corporate to Small Business Transition: Understand the challenges of shifting from a corporate role (PT Department Head at Life Time) to small business ownership.
2. Smart Studio Acquisition: Explore the risks and rewards of buying a struggling group training studio, learning key financial strategies for success.
3. Avoiding Imitation Pitfalls: Identify the downsides of copying other gyms and discover a practical strategy tailored to your business for achieving success.
4.  8-Year Business Transformation: Learn crucial lessons from an 8-year journey, saving you trial and error in building a multi 7-figure business that runs efficiently.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode we're diving into the common challenge faced by gym owners and fitness entrepreneurs—price objections. We'll explore a real-life scenario where a gym owner discovered he was the cheapest among his competitors yet still faced complaints. We'll also share personal experiences of dealing with price objections and discuss effective strategies to overcome them.

What You Will Learn:

1. Pricing Audit Insights: Despite being the cheapest among 25 competitors, a gym owner faced ongoing pricing complaints. Discover why being the most affordable doesn't guarantee customer satisfaction.
2. Personal Price Objections: Even with a studio charging $99 to $149/month, price objections were a constant challenge. Learn why objections persist, regardless of your pricing structure.
3. Effective Objection Handling: Acknowledge that price objections are unavoidable. Gain insights into overcoming objections confidently, converting potential customers, and boosting client retention.
4. Three-Tiered Pricing Success: Delve into the three-tiered pricing strategy's benefits, maximizing revenue and improving your closing percentage. Uncover the psychology behind varied price points and how it positively impacts your business and clients.
5. Free Training Opportunity: Join our host's upcoming free training on overcoming price objections. If you've struggled with objections or aim to refine your skills, comment on this episode for exclusive details.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode we dive deep into the art of selling high-ticket fitness program. This episode is packed with practical advice, from conducting impactful discovery calls to developing unique selling propositions that set your fitness programs apart from the competition.

What You Will Learn:

1. How to conduct effective discovery calls that uncover your clients' deepest motivations.
2. The importance of the 'Sell the Hell' framework in the sales process and how to implement it.
3. Crafting a compelling 'Monster Recap' that resonates with your clients.
4. Developing unique selling propositions for your fitness programs.
5. Techniques to handle objections and close sales confidently.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this Episode we delve into the intricacies of Overlapping PT and explore how it differs from other training methods. I'll share insights drawn from over a decade of running various training formats, highlighting the pros and cons of each.

What You Will Learn:

1. Multifaceted Delivery Methods: Understand the advantages and disadvantages of large group, small group, semi-private, and 1on1 personal training.
2. Optimal Gym Options: Learn why having more than one training option can benefit your gym, with a caveat – exceeding two might not be advisable.
3. Unlocking Potential with Overlapping PT™: Discover how this approach has revolutionized our operations, allowing us to run a studio with just three employees, resulting in higher profit margins and employee pay.
4. Client-Centric Service: Uncover how Overlapping PT™ provides clients with a superior level of service, surpassing even the 1on1 experience.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we unravel a solution that might just be simpler than you've imagined. Tune in to Gym Owner Freedom as we embark on an exploration of the "4 Main Roles and Compensation Plans To Hit 30-50% Net Profit." This discussion is your key to unlocking the untapped financial potential within your gym.

What You Will Learn:

1. Essential Roles: Learn about the crucial positions your gym needs for streamlined operations and growth.
2. Innovative Compensation Models: Dive into strategies that motivate your staff and align with your profit goals.
3. Real-life Transformations: Explore case studies of gyms that revitalized their financials using these strategies.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're diving into the success story of the $10K Weekend Playbook. It's not just a theoretical concept – it's a strategy that has been proven by dozens of gym owners.

What You Will Learn:

1. The Anatomy of the $10K Weekend Playbook: A breakdown of every element, from photos to emails to texts, that contributed to the success of this playbook.
2. Real Success Stories: Understand how this playbook transformed the financial situation for a struggling gym owner and has since been successfully replicated by numerous fitness entrepreneurs.
3. Live Training Experience: Attend the live training session to get a detailed walkthrough of how to execute this playbook in your gym. It's an opportunity to interact, ask questions, and tailor the strategy to your specific business needs.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're addressing the concerns surrounding retirement, ensuring you not only have enough cash but also a plan that allows you to enjoy life without constantly worrying about finances. If the thought of retiring as a fitness business owner crosses your mind, you're not alone.

What You Will Learn:

1. Strategic Business Setup: The importance of prioritizing profit and making informed decisions with your business's cash flow for a secure retirement.
2. Mailbox Money Secrets: Practical steps to add $250k/year to your net worth through strategic investments, freeing you from the constant grind.
3. Long-Term Financial Security: How to create indestructible wealth that ensures financial security for you and your family.
4. Membership Welcome: An introduction to our new members and a sense of community within Gym Owner Freedom.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, Dave takes us through the remarkable transformation in his approach to pricing and selling gym programs. From the initial struggles to the breakthrough, he outlines the key steps that reshaped his mindset and business model. Get ready for an insightful exploration of the journey that turned a challenging ask into a conviction-driven success.

What You Will Learn:

1. Pricing Breakdown: Uncover the math behind the $2,399 program, from total cost to individual components, providing a transparent look at the pricing structure.
2. Fun in Figures: Explore the unique training approach with overlapping small group sessions and 30-minute workouts, revealing the $549.66/hour rate.
3. Transformation Journey: Gain insights into Dave's personal journey, moving from uncertainty to confidence by building belief in his program's impactful nature.
4. Changing Perspectives: Understand the importance of recognizing and owning the value of your work, going beyond pricing to transform your business.
5. 3 Uniques: Discover the three unique aspects that make Dave's program the best globally, and learn to identify and highlight your program's strengths.
6. Game-Changing Session: Join the live discussion at 12 p.m. PST as Dave revolutionizes the approach to training and business, promising insights that extend beyond pricing to changing lives.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're tackling a common challenge many businesses face – the diminishing flow of leads. Gone are the days when leads would effortlessly walk through the door. The landscape has shifted, and the wait-and-see approach is becoming less effective. Today, we're discussing the need to be proactive in finding those who need your services.

What You Will Learn:

1. Proactive Lead Generation: Why waiting for leads to come to you isn't enough anymore and how to proactively seek out potential clients.
2. The 43-Lead Blueprint: A detailed, step-by-step guide on how to replicate the success of bringing in 43 highly qualified leads in just 60 seconds.
3. Business Empowerment: Techniques to take control of your business destiny, especially in challenging and uncertain times.
4. Practical Strategies: Tangible, actionable strategies that have been proven to work – no vague theories, just real-world results.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, Jennifer Brockman from Proper Nutrition Coaching discusses the nuances of nutrition coaching for gym professionals. She addresses the challenge of sustaining client engagement over time and shares her methods for setting client expectations using relatable metaphors. The conversation also covers strategies for enriching coaching programs and securing renewals, emphasizing the importance of continuous learning for coaches to enhance their skills and client offerings.

What You Will Learn:

1. Setting Client Expectations: Learn how to manage client expectations from the outset, using effective metaphors and clear communication.
2. Long-Term Engagement Strategies: Discover techniques to keep clients engaged and committed to their nutrition goals beyond the initial phase.
3. Renewal and Fulfillment Techniques: Gain insights into how to approach renewals and ensure ongoing client satisfaction and progress.
4. Importance of Continuous Learning: Understand the significance of continually improving your skills and knowledge as a coach to provide the best value to your clients.
5. Effective Sales and Renewal Conversations: Learn how to conduct impactful sales and renewal conversations that lead to long-term client commitments.
6. Client-Centric Coaching Approach: Understand the importance of a client-centric approach, focusing on their unique needs and journey rather than a one-size-fits-all method.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, I'm joined by a fellow gym owner, the resilient Jeff Weinacht. Jeff faced the same challenges many of us are grappling with – dwindling leads and the looming specter of a gym recession. But here's the kicker – in just 8 weeks, Jeff pulled in a jaw-dropping $30,000 in new business, and this is not a typo. What makes this even more fascinating is that he achieved this in a small town in Illinois, proving that location is no barrier to success in the fitness industry.

What You Will Learn:

1. The specific steps Jeff took to bring in $30,000 in new business in just 8 weeks.
2. How he transformed his business model from charging $169/month to doubling his overall ACV (Average Client Value) in just 5 months.
3. The secrets behind Jeff's High-Ticket program and how he successfully sold 15 of them.
4. Crucial insights into leveraging organic (aka FREE) marketing in a post-pandemic gym world.
5. Practical tips for navigating the downward trends in leads and thriving even in the face of a pending recession.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, Join us as we tackle the complexities of imposter syndrome and explore the dynamic world of visualization techniques with our special guest, Mark England. Mark, co-founder and head coach at Enlifted, draws from over 16 years of expertise in researching, presenting, and coaching on the transformative power of words and stories.

What You Will Learn:

1. Understanding Imposter Syndrome: Uncover the roots of imposter syndrome and gain insights into how it affects individuals, along with actionable steps to recognize and overcome it.

2. The Influence of Words and Stories: Explore the profound impact of language and narratives on shaping our self-perception, and discover strategies to use words for positive self-reinforcement.

3. Unlocking Visualization Techniques: Delve into the realm of visualization and its potential as a powerful tool for personal growth. Learn practical visualization exercises to manifest your desired outcomes effectively.

4. Practical Steps for Empowerment: Mark shares tangible steps and exercises to help you combat imposter syndrome and cultivate a resilient mindset

Connect with Mark England:

Website: www.enlifted.me

Instagram: @EnliftedCoaches

The Get Enlifted Podcast

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we host a special session featuring paid ads expert JP Levesque. Dive deep into the secrets of acquiring and nurturing 100+ leads per month without succumbing to burnout.

What You Will Learn:

1. Strategies and systems JP has mastered for effective lead generation without burnout.
2. The importance of not just getting leads, but nurturing them properly for long-term success.
3. Insights into how businesses effortlessly attract and convert leads while maintaining work-life balance.
4. Tools and methods for sustainable and scalable lead generation.
5. Actionable insights for those starting out or looking to refine their lead generation game.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode I want to take you on a journey through my own experiences as an entrepreneur who turned a failing gym into a thriving fitness empire. I'll reveal the secrets of how I mastered creative funding, credit management, and cash flow, and how it propelled me to where I am today.

What You Will Learn:

1. In the course of this episode, you'll gain valuable insights from my personal journey, witnessing how I transitioned from financial adversity to a life of financial security and abundance.
2. We'll delve into the specific strategies I employed to achieve expertise in the art of creative funding, effective credit management, and the cultivation of a robust cash flow. These strategies, which were instrumental in my success in the fitness industry, will be explored in detail.
3. You'll acquire the knowledge to navigate the unique challenges faced by self-employed individuals, particularly those operating within the fitness industry, when dealing with banks and financial institutions.
4. I'll provide you with essential insights into methods for expanding your fitness business, optimizing tax strategies, making informed real estate investments, and building passive income streams that are essential for a stable financial future.
5. I will reveal the hidden techniques that enabled me to establish 6 thriving gyms, accumulate a multi-million-dollar real estate portfolio, and secure my retirement within an astonishingly short timeframe.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode we are not just talking theories; we are delving into REAL numbers, dissecting an ACTUAL profit and loss statement from a gym that scaled magnificently. And yes, we are pulling back the curtain on the exact framework that turned a $100k gym into a $300k juggernaut.

What You Will Learn

1. A forensic analysis of a real-life $100k gym’s profit and loss statement – unveiling the good, bad, and the ugly.
2. A step-by-step walkthrough of the robust framework that propelled the gym to a staggering $300k profit – this isn’t a hypothesis, it’s proven.
3. How to identify and obliterate the invisible profit leaks draining your gym’s revenue.
4. Insider strategies to elevate member retention, boost revenue and ensure your gym isn’t just surviving, but THRIVING.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, you'll discover the exact steps Corey took to achieve this transformation. He's also generously sharing his Dual Lead Flow System, the key to attracting high-value clients. Now, he can sign up 8 or 9 new clients and bring in north of $20,000 in new business, a stark contrast to the $900 he used to earn.

What You Will Learn:

1. Transformation Through Strategic Offer Adjustments: Learn how Corey Willis revolutionized his business with a minor offer tweak, increasing his ACV from $99 to over $1,000.
2. Breaking Free from the Client Acquisition Churn: Uncover the pitfalls of fixating solely on acquiring new clients and how Corey overcame this cycle of stagnation.
3. The Dual Lead Flow System: Gain insight into Corey's potent method for attracting high-value clients, which resulted in 8 to 9 new clients and $20,000 in new business.
4. ROI-Driven Paid Ads: Explore how Corey reinvested his revenue to reintroduce paid ads that genuinely yield returns. Prepare to be astounded by the impressive outcomes.
5. Navigating Industry Shifts: Adapt and thrive in a dynamic business world by gleaning insights from Corey's journey in the ever-evolving fitness and business industry.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're not just discussing the problem; we're presenting a solution - the 1-Client Break Even Strategy. This game-changing strategy has the potential to transform the way you approach your advertising efforts.

What You Will Learn

1. The 1-Client Break Even Strategy : Discover the revolutionary approach that allows you to make your advertising efforts profitable with just one new client, rather than the daunting task of signing up multiple clients to break even.
2. Solving the Profit vs. Revenue Dilemma: Understand how to ensure your monthly revenue increases without sacrificing your profit margin. Learn how to work smarter, not harder.
3. Ad Campaign Optimization: Gain insights into the intricate aspects of ad campaigns, from cost per lead (CPL) to nurturing, sales, fulfillment, and renewals. Uncover strategies to make every step of your advertising process more efficient and effective.
4. Ad Fatigue and Market Saturation Solutions: Learn how to combat ad fatigue and market saturation, which can negatively impact the performance of your ads. Discover techniques to keep your advertising fresh and appealing to your target audience.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we dive into the transformation of the 6-Week Challenge in the world of fitness, from a relic of the 2000-teens to a powerhouse in 2023. Join us as we discuss why the old playbook just doesn't cut it anymore, and how to revolutionize your approach to boost your revenue by 5 times.

What You Will Learn:

1. Why the Old Play Doesn't Work in 2023: Uncover the reasons behind the decline of the traditional 6-Week Challenge approach and the shifts in consumer behavior that have reshaped the fitness industry.
2. How to Modify the Play to 5x Your Front-End Collected Revenue: Gain insights into the strategies and tactics that can take your revenue from $599 to a whopping $3,000, all on the front end.
3. The Exact Process for Long-Term Client Retention: Discover a comprehensive roadmap for turning challenge participants into your most loyal and long-lasting members, rather than fleeting ones.
4. Case Studies of Success: Dive into real-world examples of 6-Week Challenge gyms that are thriving with the new system, drawing inspiration from their journeys to success.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode Corey Willis shares his insights and strategies for doubling revenue at Orangetheory Fitness. We'll explore how he shifted from a mindset of continually acquiring more clients to offering something new to existing clients, leading to unprecedented growth. Discover the Dual Lead Flow System that enabled Corey to attract high-value clients and generate substantial new business. Get ready to learn actionable tactics and real-world strategies for navigating the rapidly changing fitness industry.

What You Will Learn:

1. Offer Optimization: Understand the power of making small adjustments to your offer to significantly impact revenue and business direction.
2. The Dual Lead Flow System: Uncover Corey's innovative approach to attracting high-value clients and generating substantial new business through a dual lead flow system.
3. Revenue Transformation: Learn how Corey's strategies allowed him to transition from a limited revenue model to one that brings in over $20,000 in new business alone.
4. Effective Paid Ads: Gain insights into reintroducing paid ads that produce a significant return on investment, leveraging Corey's success metrics and real-world examples.
5. Industry Insights: Stay ahead in the rapidly changing fitness industry by learning what's working right now from someone who's achieving tangible results.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, we're diving into a remarkable success story that'll leave you inspired and motivated to make a significant impact in your own business.

What You Will Learn:

1. How Desiree 3X'd her program price overnight: Discover the strategies behind this bold move and how it impacted her bottom line.
2. The single calendar change that brought in $43,000 in just 30 days: Unlock the secrets to achieving rapid financial growth through a simple but powerful adjustment.
3. Unveiling the secrets behind Desiree's 80% consult close rate at a $4,000 price point: Learn the techniques and tactics that have helped Desiree achieve an impressive conversion rate

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, Dave and I reveal the game-changing strategies we're using to scale our 7th gym to $1M in revenue—faster than we ever have before!

What You'll Learn:

1. The Price Points: Discover how we're strategically pricing our services to reach $1M with just 100 clients.
2.  Lead Acquisition: Uncover the marketing channels we're using to attract high-value clients.
3. Sales Process: Learn the secrets to converting high-value leads into loyal, paying clients.
4. Operating Partner Model: Find out how we're doing all this without even stepping foot in the gym.

Don't miss this chance to get an insider's look at how to scale your gym business to 7 figures!

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

We changed our sales process and immediately went from $4k in new business per month to just over $40,000 in new business per month.

No, that's not a typo…

How'd we do it?

That's what we're going to teach in this episode.

Here's what we're covering.

1. Our EXACT sales process, soup to nuts
2. The offer we're putting in front of our audience to bring them in
3. Our lead nurture process
4. How we cut our no show appointments in half!
5. Our new OFFER that helped up 10x revenue
6. What we're doing, this fall, to combat the sluggish lead environment

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Tomorrow I'm going to walk you through 6-Figures In Tax Savings For Gym Owners: The Top 15 Fully-Legal Tax Write-Offs & Credits!!!!!

I just had a call with a business owner yesterday- and he will save $14,000 this year alone in taxes just from a stroke of a pen.

Don't make the mistake of thinking your tax preparer knows all the tricks- you need to take this training to them!

Unless of course, you'd like to donate additional money to the government so they can spend it for you.

Join me tomorrow at 12pm PST right here in the FB group when I go live- everyone attending will get the full PDF!

Friends don't let friends stay broke. See you there!

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

If you aren’t as profitable as you’d like to be, or you would like the option to work less in your gym (now or in the future), this is the episode for you.

Learn what the 3 biggest roadblocks are, and how to overcome them.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

If you could duplicate yourself over and over again, you’d probably open up multiple locations and reel-in multiple 7-figures annually.

But.. is it okay if I share with you how I did exactly that?

I’m going to share exactly how I started with my first location-

And I systematically replaced myself over and over again until I had 6 gyms…

And soon to be 7 (my new one opens in less than 3 months)!

Staffing is THE biggest bottleneck in business…

It isn’t easy to attract, hire, and develop staff who can build your business while you move to greater opportunities…

In this episode, learn HOW TO ATTRACT, HIRE, AND DEVELOP COACHES & TRAINERS THAT WILL ALLOW YOU TO REPLACE YOURSELF.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

It was so successful that we immediately implemented this in ALL of my other locations, and EVERY one of them broke their all-time new business revenue records within 1-2 months.

How did a simple phone call do that?

If the DC is done correctly, it makes selling 1000% easier, and holds huge advantages:

• Speed to lead increases substantially
• Lower barrier to entry means you’ll book a higher % of leads
• Drastically reduces the amount of no-shows for consults
• You’ll avoid the “how much are your memberships?” question
• It sets you up to play offense, not defense
• You establish yourself as THE expert and authority with this call
• You open them up to the fact that they need more than just workouts (leading to High-Ticket clients!)
• You can disqualify any prospects you know would be a waste of your time
• Your average sale amount and closing percentage will soar!

If you want the keys to the kingdom, listen to this episode!

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

The problems (and solutions) that I have with my 6 gyms change drastically at the $100,000 profit mark.

There is a stark difference between GROWING and SCALING.

GROWING is increasing your cash flows through the work that you put into your business.

This is a necessary step for any small business owner, but eventually your limiting factor will be your own self… and the finite amount of time and energy you can bring to the table.

That’s when you need to SCALE.

SCALING is making more money by working LESS.

This is where you are going to leverage leadership, systems, and people to make more money without your direct effort.

And this is where 95% of gym owners reach the glass ceiling… and don’t make the necessary changes to break through.

If your gym is profiting less than $100k per year, or more than $100k per year-

I’m gonna show you exactly what I do that helps get me to the next level.

I’ll show the 20% of inputs that I focus on that will bring me 95% of my results.

You’re going to learn exactly what you should be doing right now (the 20%) at your stage in the business, and just as importantly- what you should NOT be doing right now (the 80%).

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

In this episode, I’m going to teach you how I’m setting up my newest business to hit $200k in owner profit faster than I’ve ever done before.

Also… I’m setting this deal up so I WILL NEVER WORK IN THE GYM.

I won’t be the one handling sales, on the floor, doing the books or marketing, or even hiring staff.

Being functionally “retired”, I’m very protective of my time and my financial risk (as we all should be!).

98% of gym owners will NEVER build their business to the point where they have the option to work zero to ten hours per week should they choose to do so.

And that’s because the vast majority of advice out there is coming from business coaches who don’t own profitable gyms that run without them…

Let’s face it- most of them make more money from coaching than they do from their own gyms (do your research!).

Most of you will never achieve true FREEDOM because you aren’t even playing a winnable game…

The math, when accounting for accurate acquisition and CHURN, just doesn’t add up to let you enjoy being a shareholder of your business.

Would you like to see exactly how I’ve broken the mold of what “everyone” does to enjoy “retirement” in my 30’s?

Enjoy the TACTICAL ANALYSIS of The Deal and The Model in this episode.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

I probably get hit harder than most since everyone escapes the Phoenix heat in the summer…

Including me! You’ll typically find me up north at my Flagstaff cabin or in southern Cali at the beaches.

But if you experience a slowdown as well, the last thing you want to do is sit back and do nothing about it.

So what am I focusing on this summer to drive new business through my doors?

I’ll open the curtains and show you exactly what I’m up to this summer and WHY.

I’m going to cover my ORGANIC acquisition strategy and my PAID acquisition strategy and give you clear, tactical actions that you can take yourself.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

This is the program that has allowed me to comfortably retire from my gyms in my 30’s…

It’s the ONLY program involving mindset and nutrition coaching that I’ve ever been able to scale to my employees that didn’t break down…

And it’s being used by a huge number of gym owners internationally.

It’s called “The 63 Day Transformation”, and it was the missing link to building an amazing business.

There are 3 types of people that come into your gym-

People who are in lots of pain or have a strong desire to change (they’re really unhappy with how they look and feel)

People who don’t have a strong pain/desire, but do want to get in the best shape of their lives

People who just want to get a great workout in

Do you have the BEST solution for people in each of these buckets… or are you just offering solutions for people in bucket number 3?

Maybe you’re even giving away resources in bucket number 2 as free to everybody (but let’s be real, very few people value it).

Listen to this episode to hear how we deliver our 63 Day Transformation, soup to nuts.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

That allowed me to go from broke and working 60+ hours in the gym to “retired” a few years later in my 30’s.

It isn’t rocket science, and I’m not sure we as a fitness industry suck so bad at it.

But- this can become your competitive advantage.

This will allow you to dominate, not to compete.

Listen in to hear how I did it.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

That being said, I almost went bankrupt in my 30’s because I made every possible mistake you could when starting multiple locations (I probably invented some new ways to screw up, too)!).

Most gym owners who start a second location end up getting rid of it or just keep it afloat out of fear of looking like it failed…

It isn’t easy… you are exposed.

More overhead, another personal guarantee on the lease… and what happens if your GM quits?

You are taking quite the risk with your money- and especially your TIME.

But if you do it right- you can have ultimate FREEDOM- with your time, money, and impact.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin