Pricing your membership can feel overwhelming especially when it doesn’t directly help people make money.

In today’s episode, we’re unpacking a powerful mindset shift around pricing. If your membership focuses on personal growth, clarity, community, or transformation (not income), this conversation will help you confidently price and sell your offer based on real value - not just financial ROI.

In this episode, you’ll learn:

• Why most people already spend money on things that don’t generate income
• How to reframe “value” beyond just financial returns
• How to identify your ideal member and the transformation you provide
• Simple ways to research and compare pricing in your market
• Why confidence matters more than your actual price point
• How to communicate intangible value like clarity, growth, and life improvement

If you’ve been underpricing your membership or doubting its value because it doesn’t produce direct income, this is your permission slip to think bigger. Start where you feel confident, grow your pricing over time, and most importantly, own the value you bring.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Retention is the hidden driver behind sustainable growth in any online program or membership. While most business owners focus on acquiring new customers, the real profit lies in keeping the ones you already have engaged.

Shana shares how a simple, strategic reactivation campaign helped one of her high-level clients increase retention from 89% to 92%—and ultimately to 94%—in just a few months. Even more impressive? A 41% increase in active members came from just a couple of emails.

In this episode, you’ll learn:

• Why retention is the most important metric for long-term business growth
• How retention directly impacts lifetime customer value and marketing success
• The biggest mistake most program owners make when it comes to engagement
• What causes members to disengage (and why it’s not what you think)
• A simple 4-step reactivation strategy you can implement immediately
• How to identify inactive members and segment them effectively

If you run a membership, course, or group program, this episode will show you how to re-engage inactive members and boost your revenue without adding more to your plate.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 09 - The Biggest Energy Suck in Your Online Business: https://www.shanalynn.com/podcast/the-biggest-mistake-community-managers-make

We break down a hidden drain in online businesses: spending too much time trying to fix unhappy customers. While it feels responsible to focus on complaints, the truth is that this effort rarely delivers meaningful return on investment.

In this episode, you’ll learn:

• Why unhappy customers consume the most resources—but deliver the least return
• The difference between neutral customers and true advocates
• Why shaping your offer around complaints can backfire
• How to create boundaries that protect your time and energy
• The long-term impact of focusing on loyalty over damage control

Start investing in the customers who are ready to grow with you, and you’ll build not just a business, but a loyal, thriving community.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Struggling to get your existing customers to refer others into your program? Shana breaks down the real reason referrals aren’t happening and it might not be what you expect. She shares why results-driven programs naturally create word-of-mouth growth, plus three simple, actionable steps you can implement today to start generating consistent referrals without complicated systems or incentives.

In this episode, you’ll learn:

• Why referrals are the most valuable source of new customers
• The #1 reason people don’t refer others (and how to fix it)
• The difference between having “good content” vs. delivering real results
• Why teaching something well is a different skill than knowing it
• How to identify if your program is actually helping people succeed

Referrals can be a powerful growth driver for your business. Focus on getting real results, ask happy customers to share, and make it easy for them to do so.

Start small. Ask one person, keep it simple, and watch your community grow.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

There’s one critical onboarding step that most online program owners overlook and it has nothing to do with your new members.

If you run an online course, membership, group coaching program, or sell through a launch model, you already know onboarding matters. It impacts retention, refunds, engagement, testimonials, and long-term customer success. But here’s the truth: You’re not just onboarding your new customers.

In this episode, you’ll learn:

• Why onboarding doesn’t stop when the cart closes
• The two overlooked groups you must onboard before focusing on new members
• Why onboarding directly impacts retention, refunds, and future sales
• How to enroll your team into delivering a seamless member experience
• The connection between onboarding and long-term business growth
• How to prevent community “storming” and cultural disruption

Strong onboarding isn’t just about welcoming new members. It’s about activating your entire ecosystem to support transformation. When your team is aligned and your community is engaged, onboarding becomes a growth engine, not just a checklist.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 129: Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

In this episode, we dive deep into why personal branding is far more than a vanity metric - it’s a measurable business growth strategy. 

Featuring insights from AJ Vaden, we unpack groundbreaking research on how personal brands directly impact revenue, retention, referrals, and long-term trust.

In this episode, you’ll learn:

• Why personal branding is not a vanity metric, but a proven driver of revenue and business growth
• How personal brands act as a trust accelerator, shortening the sales cycle
• What national research reveals about how Gen Z and modern consumers make buying decisions
• Why people are more likely to buy and spend more with someone who has an established personal brand
• How free content (podcasts, blogs, social media) influences purchasing decisions
• Why strong personal brands increase retention and referrals

If you’ve ever wondered whether building a personal brand is worth your time as a founder, CEO, or community builder - this conversation will change the way you think about it.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

If you've heard previous episodes about the Retention Accelerator framework, you already know that retention starts long before someone considers canceling. It starts on day one.

In this episode, we’re diving deep into the most important place to apply your retention strategy: your onboarding experience. Because the truth is, most memberships lose the highest percentage of members in the first 30 days. And that first impression? It matters more than you think.

In this episode, you’ll learn:

• Why onboarding is the first (and most important) retention audit
• The power of defining one clear “best next step”
• How to tailor onboarding to your audience (including high-support communities)
• Why overcommunication builds confidence and momentum
• How to reinforce culture, expectations, and values from day one
• The importance of always making support visible and accessible

Your onboarding doesn’t have to be perfect -  it just needs to be clear. When members feel confident they’re in the right place and know their next step, they’re far more likely to stay.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 111: Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

One of the most impressive things about the Savannah Bananas is how quickly they execute. If something trends online today, there’s a good chance they’ll have a reel up within 24 hours. They don’t wait for perfect conditions. They test, adjust, and keep moving.

In this episode, Shana sits down with co-founder Emily Cole to talk about how their team maintains a “speedboat mentality” especially as they grow. From trying new ideas at every single game to empowering employees to call audibles in live moments, Emily breaks down how they’ve built a culture that embraces rapid implementation without overwhelming the team.

In this episode, you’ll learn:

• How to set expectations for speed and adaptability during the hiring process
• Why glorifying tests creates psychological safety on your team
• How constraints actually foster creativity and better solutions
• How to build feedback loops that help your team learn quickly without adding overwhelm
• The growing pains of scaling a fast-moving company and how to navigate friction as you grow

If you want to create a culture where innovation moves faster than fear, this conversation will challenge you to rethink how your team operates.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Retention is one of the most important metrics in any online business especially if you run a course, membership, or group program. It directly impacts revenue, profitability, and long-term sustainability.

But if you’ve been searching for a magic formula to instantly increase retention, this episode might surprise you. In this conversation, we break down what data actually reveals about the biggest driver of retention and it’s probably not what you think.

In this episode, you’ll learn:

• Why retention is a must-track metric as your business scales
• The common mistake program owners make when trying to increase retention
• The #1 activity that most strongly impacts member retention (based on real data)
• Why orientation and onboarding matter more than gamification, discounts, or bonuses
• What a strong onboarding experience actually needs to include

When members complete your orientation, they’re much more likely to stay in the first three months. So instead of adding more perks, focus on strengthening the beginning of their experience. A strong orientation helps them feel confident they’re in the right place, believe they can succeed, and know exactly what to do next.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

If you’re a membership owner doing all the “right” things for retention - systems in place, onboarding mapped out, training completed - but your churn is still high, this episode is for you.

In this highlight conversation with Melinda Cohen, they unpack the one thing that quietly sabotages retention efforts and it has nothing to do with retention strategies themselves. It’s about motivation, onboarding, and how marketing can’t stop once someone joins your program.

In this episode, you’ll learn:

• Why strong retention systems still fail without sustained motivation
• The real reason onboarding is so critical (hint: it’s about capitalizing on momentum)
• How the Progress Wheel helps members reconnect with purpose and see forward motion
• Why extrinsic motivation (rewards, gamification) backfires over time
• How to use your original marketing language inside your membership
• Why members falling off is normal—and how to normalize getting back on track

Retention doesn’t improve when you push harder - it improves when you reconnect members to why they joined in the first place. Motivation and action must move together, and your job is to make that next step feel simple, doable, and worth it.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Choosing the right community platform can feel overwhelming with so many options available. In this episode, Shana breaks down a practical and strategic approach to help you confidently choose the community platform that aligns with your purpose, your audience, and your long-term goals. Instead of chasing shiny features or copying what others are using, you’ll learn how to make a decision that truly supports your community and business.

In this episode, you’ll learn:

• Why a community platform is just a tool - and not the community itself
• How to clearly define the purpose of your community before choosing a platform
• The difference between “must-have” and “nice-to-have” features
• How to conduct a needs assessment based on both current and future growth.

There is no perfect community platform - only the one that best fits your unique needs. By getting clear on your purpose, prioritizing what matters most, and thinking long-term, you can avoid costly mistakes and build a community that truly thrives. Take the time to evaluate wisely, and you’ll set yourself up for sustainable growth and meaningful connection.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 138 - Designing Unforgettable Live Event Experiences with Phil Mershon

https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershon

Shana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting program is focused on creating incredible member journeys.

But what many people overlook is that events need a customer journey too.

In this episode, Shana highlights a powerful conversation with Phil Mershon, event experience expert. Phil shares how to think about events the same way we think about memberships and courses: as a thoughtfully crafted journey designed for a specific audience.

In this episode, you’ll learn:

• Why an event’s customer journey starts the moment someone buys a ticket
• How events are similar to memberships and course experiences
• What most events get wrong about community and connection
• Why people come for the content - but stay for the community
• How first impressions at an event can make or break the entire experience

If you want your events to be unforgettable, you have to think beyond the agenda and start designing the journey. When people feel welcomed, connected, and part of something bigger, they don’t just attend your event - they remember it, talk about it, and come back for more.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

On a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:

If you have lots of programs, should everything be included in your membership?

It’s tempting to want to give members everything. Members often feel like they should get access to everything, too. But is that actually the best strategy for your business?

In this episode, we break down why including everything inside your membership may not be sustainable - and what to do instead. 

In this episode, you’ll learn:

• Why including all programs inside your membership can hurt profitability
• The difference between rewarding members and restricting your offers
• How to use first access as a powerful (and simple) marketing strategy
• Why first access works for both members and your email list
• How to offer member discounts without underpricing your programs

Your membership should feel valuable without limiting your growth. By offering members first access, a discount, or both, you reward loyalty while keeping your offers profitable. This approach gives you flexibility, helps you fill spots, and supports long-term sustainability in your business.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 60 - How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

https://www.shanalynn.com/podcast/how-to-have-raving-fans-and-lead-a-meaningful-community-with-lauren-golden

Have you ever felt a calling to start something meaningful—but didn’t know where to begin? 

In this episode, Shana sits down with Lauren Golden, founder of the Free Mama Movement, to talk honestly about fear, confidence, and what it really takes to build a movement from the ground up.

In this episode, you’ll learn:

• Why feeling “not ready” doesn’t mean you’re not called
• How confidence is built through action, not waiting
• Why your first idea doesn’t have to be your forever idea
• How fear of regret can be a powerful motivator
• The importance of starting small and talking about your vision
• Why “unfinished” projects are not a waste of time

That calling you keep feeling isn’t random—and it’s not going away. This episode is an invitation to stop waiting for permission and start nurturing the idea that’s been placed on your heart. Small steps, imperfect starts, and many mini wins can lead to something far bigger than you ever imagined.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

When it comes to memberships, most business owners focus heavily on the sales and onboarding experience—but the cancellation process often gets ignored. In this episode, we talk about why hiding your cancellation button actually hurts your business, your brand, and your long-term growth.

Using real client experiences, we break down how the cancellation process acts as the final “bookend” of the membership journey and why it deserves just as much intention as the front end.

In this episode, you’ll learn:

• Why making cancellation difficult creates more problems than it solves
• How hidden cancellation buttons negatively impact trust and customer experience
• The legal considerations membership owners need to be aware of, including state regulations that require easy cancellation
• How a thoughtful cancellation process can provide valuable feedback and insights
• Why cancellations are often missed opportunities for retention and re-engagement
• How your exit experience shapes how members remember your brand

Don’t hide the cancellation button. Use it strategically. Treat canceled members as alumni, not lost customers. With the right approach, your cancellation process can become a powerful tool for insight, retention, and brand loyalty.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay

https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

What does it really take to triple a membership in a single launch—without relying on hype or burning out your audience?

In this highlight episode, Shana sits down with Ali Kay to unpack the exact launch strategy that took Ali’s membership from 1,400 to over 4,400 members in just nine days. What started as a $10 paid workshop turned into a powerful growth engine built on trust, community, and intentional connection.

In this episode, you’ll learn:

• How a $10 paid workshop can outperform a free challenge when launching a membership
• Why breaking even on ads before opening the cart can put you ahead from day one
• The power of showcasing your existing members as your strongest advocates
• How to “seed” your membership early and often without turning people off
• Why teaching live for a week created massive trust, connection, and momentum

Whether you’re planning your first membership launch or refining an existing one, this episode offers practical insights into building trust, scaling sustainably, and creating an experience people want to stay in.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

What does it really mean to be a seven-figure business owner?

In today’s episode, we’re pulling back the curtain on one of the most common (and most misunderstood) titles in the online business space. You hear it everywhere - on Instagram, podcasts, sales pages but very few people stop to define what “seven figures” actually represents.

In this episode, you’ll learn:

• Who is a 7-figure business owner?
• Revenue is all good, but what’s your profit
• Why profit is the number that actually impacts your life
• Knowing your numbers like a real CEO
• Why titles don’t equal credibility

Being a smart business owner isn’t about hitting an arbitrary revenue number. It’s about knowing your numbers, understanding your profit, and building a business that actually works for you and your family.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 69 - How to Develop a Winning Framework with Mel Abraham: https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abraham

If you’ve ever felt unsure about how to turn your ideas into a clear and compelling framework or you’re ready to refine the one you already have, this episode is your blueprint. 

Shana sits down with Mel Abraham, renowned expert in thought leadership and content architecture, to break down exactly what makes a powerful framework and how to build one that truly resonates.

In this episode, you’ll learn:

• Why Every Business Needs a Framework
• The Four Elements of a Powerful Framework
• Frameworks as Teaching Ecosystems

If you’re building curriculum, coaching, speaking, or content creation into your business, this episode will change the way you think about frameworks forever.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

When membership growth feels stuck, the instinct is almost always the same: get more leads, spend more on ads, create more content. But what if the real issue isn’t acquisition at all?

In this episode, Shana breaks down her favorite diagnostic tool - the Growth Ceiling Calculator and explains why churn is often the hidden reason memberships plateau. Using real numbers and simple math, she walks through how retention directly determines how big your membership can actually get, no matter how good your marketing is.

In this episode, you’ll learn:

• What a growth ceiling is and why every membership eventually hits one
• How Shana uses the Growth Ceiling Calculator on potential client calls
• Why increasing acquisition alone won’t fix stalled growth
• How churn mathematically caps the size of your membership
• The difference retention makes—even without adding a single new member

If you’ve ever wondered why your membership won’t grow past a certain number—or why more marketing hasn’t solved the problem—this episode will completely change how you think about retention, revenue, and sustainable growth.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

A lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.

Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an eight-figure membership business, to unpack what it really takes to break through that membership plateau. 

In this episode, you’ll learn:

• Why most memberships plateau—and what it really means when you hit that growth wall
• How focusing on small percentage gains in retention and conversion can create massive results
• The mindset shift to stop searching for big changes and start fixing the small leaks
• How to scale intimacy in a growing membership so members still feel seen and supported
• Why it’s crucial to teach your members to embrace growth instead of fearing it

If this episode inspired you to take a closer look at your membership strategy, don’t stop here. Go back to your retention numbers, your member experience, and the systems that support your community — and start testing those small but powerful changes.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

When people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. 

In this episode, you’ll learn:

• The difference between time-based and trigger-based outreach tactics
• Real examples of touchpoints that keep members connected and reduce churn
• How to identify moments in your member journey that deserve a personal touch
• Why recognizing what members aren’t doing can be just as important as what they are doing
• How to make your members feel noticed and valued beyond their purchase

Whether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Most business owners believe profitability and sustainability come from sales and marketing—but the truth is, your real growth happens after the sale. In this insightful conversation with Shana’s friend Melinda Cohen, we dive deep into what it really takes to build a thriving, sustainable business: client retention, progress tracking, and creating results-driven experiences.

In this episode, you’ll learn:

• Why sales and marketing are only the starting point of profitability
• The overlooked power of client retention in sustainable growth
• How to shift focus from your perspective as a coach to your client’s learning journey
• Practical ways to spotlight and celebrate client progress
• The data-backed impact of improving retention on your marketing budget
• How small, consistent improvements lead to lasting client success

Whether you're a new coach shifting to group programs or a seasoned business owner running memberships and courses, this episode will challenge the way you think about growth. 

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Have you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.

Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.

In this episode, you’ll learn:

• Why frustration with your members is often a leadership or systems issue, not a “bad members” issue
• How to audit your member experience to find the real friction points
• How positioning and messaging affect the type of members you attract
• Why community culture must be intentionally defined—and how to reset it
• Practical ways to realign your community with who you are today

By addressing these areas, you can reignite your excitement, improve member satisfaction, and create a community you genuinely love to lead.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham

So many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes center stage, and time freedom slips away. In this episode, Shana shares a candid conversation about how to get back to your real “big why” and design your business around what matters most.

Together with insights from parenting expert Dayna Abraham, we talk about:

• Why “intentional imbalance” may be more realistic than chasing balance.
• How to define your non-negotiables so your business supports—not rules—your life.
• The importance of setting your number—the income you truly need to live comfortably without overworking.
• Practical ways to prioritize time freedom while still growing financially.
• Why building a business you love starts with being crystal clear on your purpose.

A fresh perspective on aligning your business with your values, making decisions with confidence, and creating space for what really matters—your family, your health, and your joy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Most businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.

Then they wonder why they burn out.

Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.

In this episode, you’ll learn:

• Why most community manager roles are unrealistic
• What truly makes a community manager exceptional
• The difference between support and overload
• How to protect your team from burnout
• What to do when your community outgrows your capacity

Whether or not you have a community manager, we can help you design the strategy and systems that keep your community thriving.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Retention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.

In this episode, you’ll learn:

• Why focusing only on content, coaching, or community in isolation leads to retention problems.
• How content, coaching, and community can work together to support your members’ transformation.
• What a member journey map is and why it’s the missing piece for most membership models.
• The difference between time-based triggers (like day 10, day 28, or renewal milestones) and action-based triggers (like finishing onboarding or not logging in).
• How layering these triggers over your pillars creates a seamless and intentional member experience.

If you’re ready to rethink the way you design your membership and build for long-term retention, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

If you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.

In this episode, you’ll learn:

• Why engagement isn’t always positive and can even signal conflict or distraction in your group.
• 
  
• How high engagement doesn’t always equal progress—and how “procrast-working” shows up in communities.
• 
  
• The hidden ways engagement can become a distraction for both leaders and members.
• 
  
• The real metric you should focus on: progress and activation, not likes or comments.
• 
  
• Practical examples of what to track instead of vanity metrics so your community truly delivers on its promise.

Whether you run a Facebook group, a Mighty Networks community, or a private forum, this episode will shift the way you think about engagement—and help you create a space where your members don’t just talk, they transform.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.

In this episode, you’ll learn:

• Why belonging is the key to engagement, retention, and transformation.
• How to choreograph events so participants tap into their collective wisdom.
• The difference between intellectual, social, and communal capital—and why the last one matters most.
• Practical strategies for turning passive calls into interactive, meaningful experiences.
• How to design powerful opening and closing rituals that anchor connection and learning.

If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.

Additional Resources:

Jon’s website: https://www.xchangeapproach.com/workshopccp

Jon’s YouTube account: https://www.youtube.com/@jon.berghoff

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Do you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.

In this episode, you’ll learn:

• Why welcome emails aren’t enough
• 5 key moments to use video messaging for retention
• What to say in each message (and when to send it)
• How clients are seeing results within 24 hours
• Real-world stats that prove video works

Whether you’re running a high-ticket program or a large evergreen membership, this simple strategy will help you connect with your people, reduce churn, and increase renewals without sacrificing scale.

Additional Resources:

Get your FREE guide for the Bonjoro starter guide and video script templates:  https://www.shanalynn.com/video

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

If you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.

In this episode, you’ll learn:

• Why your best clients hold the key to retention
• The true role of onboarding
• 3 beliefs every client needs

Tune in, take notes, and start shifting how you welcome and keep your clients.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

In this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. 

What You’ll Learn in This Episode:

• What cohort retention is and why it matters.
• The key timeframes to focus on for predicting member churn.
• How retention data shifts when you expand from warm to cold audiences.
• Practical ways to analyze buyer behavior from launches and email lists.
• A decision-making framework for knowing which metrics are worth tracking.

If you’re ready to move beyond surface-level metrics and truly understand which marketing efforts create your most loyal, high-LTV members, this episode will show you how.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powers

If you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the formulas of conversion copywriting, you’ll still fall short unless you understand one critical piece—knowing your people.

In this episode, Shana sits down with conversion copywriting expert Sara Anna Powers to uncover the often-overlooked step that separates high-converting copy from words that fall flat.

What You’ll Learn in This Episode:

• Why formulas alone don’t guarantee conversions.
• How to capture and use your audience’s exact phrases in your copy.
• The difference between “fake urgency” and true inner urgency.
• Key interview questions that reveal your customer’s deepest needs and goals.

Whether you’re crafting your first sales page or scaling your online business, this conversation will challenge the way you approach copywriting and help you connect more deeply with your audience.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

In this episode, Shana revisits her Community Cultivated Framework—the same strategy that has helped thousands of artists and entrepreneurs build thriving communities. 

In this episode, you’ll learn:

• Why community is the key to retention, referrals, and recurring sales
• The four timeless pillars that make communities thrive
• How to create belonging and safety so people never want to leave

Listen in and discover how to build a community that sets you apart in the AI age because human connection is something no algorithm can replace.

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com

Download the Community Cultivated Framework guide www.ccframework.com

Get 77+ actionable ways to build engagement and loyalty at https://connectionideas.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 111 - Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

When you think of the Savannah Bananas, chances are you picture Jesse Cole in his bright yellow tux and top hat. But behind the scenes, the Bananas have been very intentional about making sure the brand isn’t tied to just one person. 

In this episode, co-founder Emily Cole joins Shana to share how the team has expanded its cast of characters so that every fan can see themselves reflected — whether that’s in the athletes, the pep band, Princess Potassium, the Banana Nanas, or even the dad-bod cheer squad.

What You’ll Learn in This Episode:

• Why the Savannah Bananas moved beyond one central voice.
• How diverse characters help fans of all ages feel included.
• What leaders can gain by letting their team take the spotlight.

Don’t let your brand rest on one voice. Invite your team to step into the spotlight and see how connections grow.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Today we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry. 

In this episode, you’ll learn:

• What retention rate actually means for your membership.
• Why it directly impacts your revenue and growth.
• The simple formula to calculate your monthly retention.

By the end of this short but powerful episode, you’ll know exactly what it is, why it matters, and how to calculate it—no complicated spreadsheets needed.

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

Faceless brands may be trending, but are they built to last? In this episode, AJ Vaden shares why hiding behind anonymity can cost you trust, loyalty, and long-term success — and why personal branding is more than just vanity metrics.

What You’ll Learn in This Episode Highlight:

• Why the “faceless brand” fad can be risky for your business
• The difference between authenticity and transparency — and why you don’t have to share everything online
• How offline relationships can fuel massive growth, even without followers or fancy websites
• The role of purpose and mission in building a personal brand
• Why trust and human connection still outperform algorithms and trends

If you’ve ever been tempted to hide behind a logo, this conversation will make you rethink your strategy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

In this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework—introduced in a previous episode—specifically to the onboarding process within your membership or community program.

Shana walks us through her thought process as she evaluates and optimizes onboarding, showing how to use the 3 R’s of retention: Results, Recognition, and Relationships. Whether you're just starting or looking to refine your member journey, this episode gives practical insights to create an onboarding experience that reduces churn, increases engagement, and builds long-term loyalty.

What You’ll Learn:

• Why onboarding is the highest-impact place to start improving retention
• How to reduce friction and guide members to a clear next step and quick win
• Why reselling the vision during onboarding keeps motivation high and prevents churn
• How to use personalization, celebration, and stories to build connection fast

By applying the Retention Accelerator Framework, you can create an onboarding experience that not only welcomes your members but sets them up for long-term success.

Additional Resources:

Ep 181: 3 Accelerators to Reduce Churn & Keep Members Longer https://www.shanalynn.com/podcast/3-accelerators-to-reduce-churn-keep-members-longer

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson

When most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and often overlooked platform that deserves your attention—Pinterest. In this highlight from Shana’s podcast interview with Pinterest strategist Meagan Williamson, we explore how Pinterest works more like a visual search engine than a social media site, and why that matters for your business growth.

What You’ll Learn in This Episode Highlight:

• Why Pinterest isn’t just about promoting launches—but building top-of-funnel visibility
• The unique way users search on Pinterest (and how it differs from Google and YouTube)
• How to optimize your boards, pins, and profiles using strategic keywords
• The evergreen nature of Pinterest content (pins can bring traffic for years!)
• Tips for effective Pinterest SEO: from keyword mapping to writing compelling pin copy
• The importance of user intent and why Pinterest visitors are often closer to making decisions

Meagan shares her expertise on how to leverage Pinterest’s SEO potential to build long-lasting, evergreen traffic that feeds your funnel over time. Whether you’re trying to grow your email list, boost podcast listeners, or drive traffic to a free group, Pinterest can play a crucial role in your strategy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

You’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress.

The truth is, progress isn’t just about what you provide. Even with all the right resources, members can still get stuck—not because of what’s missing in your membership, but because of the internal and external barriers that hold them back.

In this episode, I’ll break down:

• The 5 biggest obstacles that stop members from making progress
• The psychology behind why members disengage (and why more content isn’t the solution)
• How to design your membership to remove these barriers and improve retention
• Why retention strategies need to go beyond deliverables and focus on behavior and motivation

To boost retention and help your members get real results, focus on understanding why progress stalls—and design your membership to eliminate those roadblocks.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 147 - How to Hire a Rockstar Community Manager with Paula Maidens https://www.shanalynn.com/podcast/how-to-hire-a-rockstar-community-manager-with-paula-maidens

In today’s episode, Shana shares a powerful clip from her recent interview with hiring and leadership expert Paula Maidens, diving into the most common hiring mistakes and—most importantly—how to avoid them.

In This Episode, You’ll Learn:

• Why hiring based on referrals or familiarity—without vetting—can lead to costly misalignment
• The most common assumptions that sabotage your hiring process (and how to avoid them)
• How to design interviews that test real skills and bring candidates into your business reality
• A simple mindset shift to stay confident when hiring and managing team members
• Why clear communication and role expectations from the start lead to better retention

As your team grows, hiring well becomes one of the most critical (and costly) skills you need to master. Paula breaks down the missteps she sees over and over, and offers actionable advice to help you build your dream team with confidence and clarity.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Thinking about changing your membership’s billing cycle? Should you offer monthly, quarterly, or annual options? What about weekly? Every billing cycle has trade-offs, and choosing the wrong one could hurt your conversions, increase churn, or complicate operations.

In this episode, we’re breaking down:

• What the data says about different billing cycles and their impact on conversions, engagement, and retention
• The operational complexity of offering multiple billing options and why every new choice needs a clear ROI
• How pricing psychology impacts member perception of value and commitment
• Why annual renewals require a completely different retention strategy than monthly renewals
• The truth about upfront investment fees—do they actually reduce churn, or do they just lower conversions?

If you’ve ever wondered whether adding or changing your billing cycle could help your membership grow, this episode will give you the clarity you need.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 69 - How to Develop a Winning Framework with Mel Abraham

https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abraham

You’ve probably heard people talk about frameworks in business. You’ve heard me talk about my frameworks—like the Progress Wheel, Community Cultivated, and the Retention Accelerator. But what is a framework really, and how do you use one effectively?

In this highlight from a longer conversation, I’m joined by my friend Mel Abraham, a brilliant business strategist, to break down what a strong framework actually looks like in practice. You’ll hear how Mel builds one of his signature frameworks and why these tools are essential for simplifying your message, structuring your offer, and elevating your sales and strategy.

In this episode, you’ll learn:

• What a business framework really is (and isn’t)
• Why frameworks help you communicate and connect better
• How to use a framework in a speech or sales conversation
• A sneak peek into Mel Abraham’s powerful framework process

If you’re ready to turn your knowledge into influence and income, this episode is your invitation to start thinking in frameworks.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 45 - Two Types of Member Outreach: https://www.shanalynn.com/podcast/two-types-of-member-outreach

In this insightful episode, Shana was invited by the incredible Heartbeat Community as a guest expert to share her signature Retention Accelerator Framework—a game-changing approach for anyone managing an established membership and ready to scale sustainably.

This episode is perfect for you if:

• You manage an established membership or community
• You're seeing churn and want practical solutions
• You’re looking to build long-term value with your members

If you’re serious about growth, focusing on retention is key. In this clip, Shana offers a deep dive into how to keep members engaged, reduce churn, and build a thriving, loyal community.

Additional Resources:

Discover 77+ Connection Ideas for a Stronger Community with our free guide: connectionideas.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Check out the full episode: Ep 60: How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

Most membership owners use webinars to sell but what happens to the people who don’t buy right away?

Lauren Golden, founder of The Free Mama Movement, has built a powerful strategy that connects her webinar funnel directly to a free Facebook group turning cold leads into warm, connected community members who often convert later.

In this episode, I’ll break down:

• How Lauren uses her webinar funnel to drive Facebook group growth
• Why she keeps paying customers inside the free group (and how that boosts conversions)
• Her strategy for using weekly Facebook Lives to nurture non-buyers
• How identity-driven messaging fuels long-term engagement
• Why “building the movement first” is the secret to her success

If you run a free group, host webinars, or want to create a loyal audience that buys without pressure, this episode will help you build connection, trust, and long-term value before and after the sale.

Ready to boost connection in your community?

Get 77+ actionable ways to build engagement and loyalty at connectionideas.com

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Most membership owners track churn and retention rates, but by the time those numbers start changing, it’s already too late.

Retention and churn are lagging metrics and they tell you what has already happened, but they don’t tell you why members are leaving or what you can do to keep them longer.

If you wait until churn increases to take action, you’re already behind.

In this episode, I’ll break down:

• The difference between leading and lagging retention metrics and why both matter
• Key early indicators that predict churn so you can act before members cancel
• How to track member engagement, progress, and activation metrics
• Why failed payment tracking is one of the most overlooked retention metrics
• How to move from reactive to proactive retention strategies

If you’re not tracking the right data, you’re guessing when it comes to retention. This episode will show you how to stop relying only on churn numbers and start using leading metrics to improve retention and keep members longer.

Additional Resources:

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Check out the full episode: https://www.shanalynn.com/podcast/preparing-your-business-for-scale-with-alex-charfen

Scaling a business is an exciting goal, but it comes with challenges. In a recent conversation with Alex Charfen shared the biggest red flag entrepreneurs should watch for when growing their business. Speaking from personal experience, he knows firsthand the pain of ignoring this warning. 

Consider this your heads-up - don’t overlook this crucial insight!

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

If you feel like your community manager is creating more work for you instead of solving problems, you’re not alone. Many membership owners hire a community manager expecting them to drive engagement and improve retention—but instead, they end up micromanaging every decision.

The problem isn’t your community manager. The problem is that they’re working reactively instead of proactively.

In this episode, I’ll break down:

• The difference between a Community Manager and a Community Moderator (and why most membership owners accidentally turn their manager into a moderator)
• How a reactive community manager adds work instead of solving problems
• What a proactive community manager actually does to drive retention and engagement
• Best practices for training your community manager to be more strategic

If you’re ready to shift your community manager from reactive to proactive, this episode will show you how.

Additional Resources:

Want to train your community manager to drive engagement and retention? Learn more about my Cultivate Community Training Course at shanalynn.com/cultivate.

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 132 - Unlock your Full Potential in Life and Business with Tracy Harris: https://www.shanalynn.com/podcast/unlock-your-full-potential-in-life-and-business-with-tracy-harris

Authenticity online is often discussed, but what does it really mean for your business? 

In this highlight, Shana shares insights from Tracy Harris, known for embracing her true self online and attracting incredible clients because of it. Tracy reveals how showing up authentically has impacted her success and why you shouldn’t fear being yourself. 

Don’t miss this valuable lesson in building a genuine and thriving online presence!

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Thinking about raising your membership price but worried about losing members? Or wondering if your price is too high and hurting conversions?

Pricing adjustments can feel risky—but they don’t have to be. The truth is, pricing isn’t permanent. You can test, analyze, and optimize your pricing without guessing or hurting retention.

In this episode, I’m walking you through smart pricing adjustments based on data, not fear. I’ll also share a real-life example of a membership owner who raised his prices based on advice from a mastermind—but after testing different price points, he actually made more revenue by lowering his price.

In this episode, you’ll learn:

• The biggest pricing mistakes membership owners make
• Four smart ways to adjust pricing without hurting retention
• The psychology of pricing and how it affects conversions
• Why pricing alone won’t fix retention or sales problems if your value isn’t clear

If you’re making pricing decisions based on what feels right instead of real data, this episode is for you.

Additional Resources:

Want to see how a pricing change could impact your membership’s lifetime value and revenue? Grab my free Membership LTV calculator here: memberltv.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Ep 96 - How this One Question can be Rocket Fuel for your Business with Blake Fly: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-with-blake-fly

If traditional networking feels overwhelming or just isn’t your thing, you won’t want to miss this! 

In this short clip, Shana sits down with her friend Blake Fly, who shares his powerful REACH framework - a simple yet effective approach to building meaningful and lasting connections. 

Whether you're an introvert or just looking for a better way to connect, this method will change the way you think about networking.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Most membership owners focus on who cancels, but the real opportunity is tracking who is at risk before they cancel.

By the time a member officially cancels, it’s already too late. The Stoplight Strategy helps you categorize members based on their engagement levels so you can take action before they churn.

In this episode, I’ll walk you through:

• What the Stoplight Strategy is and how it helps reduce churn
• The three categories of members and how to recognize them
• How to integrate this into your Member Journey Map to create a reactivation strategy
• Why personalization at scale is critical for retention

If you want to move from reactive to proactive retention strategies, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

Ep 93 - Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

Building a strong personal brand is essential for business success, and few understand this better than Lauren Tickner. As a past guest on Shana’s podcast, Lauren shared how she became a millionaire by 23 through the power of personal branding. Even as she expands into more corporate ventures, she continues to see its value. 

In this highlight, Lauren discusses the importance of a personal brand, along with her strategies for batching content and leveraging her team to maintain and grow her presence.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Is your membership growing, or are you just replacing lost members every month?

Many membership owners feel stuck at the same member count and revenue, no matter how much effort they put into marketing and content. If you’ve ever had a big launch, only to see your numbers drop back down a few months later, you’ve likely hit a membership growth ceiling.

But here’s the thing—this isn’t just a theory. It’s a mathematical calculation. Based on your current members, new member acquisition, and churn rate, you can determine exactly where your membership will stall.

In this episode, you’ll learn:

• What the membership growth ceiling is and how to calculate it
• The key signs that you’ve already hit your ceiling
• Why acquisition alone won’t fix growth issues (and can even make things worse)
• How retention—not just marketing—determines whether your membership scales or stays stuck
• The real revenue impact of reducing churn and how it compounds over time

Want to see the numbers in action? I’ll be sharing my screen and running real calculations to show you exactly how this works, so if you’re listening on the podcast, I highly recommend watching the video version on YouTube for the best experience.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren

In a previous episode, Stu McLaren and Shana shared why having a success path is essential for any membership. Now, Stu is diving deeper—showing you exactly how to create one that keeps members engaged and moving forward. 

Whether you're just starting or have a growing membership, this foundational strategy will help you build a thriving community. 

Don't miss this episode—it's a game-changer!

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren

If you're thinking about starting a membership or have recently launched one, this episode is a must-listen. Shana dives deep into the importance of having a clear path to help your members progress, a key pillar in her Community Cultivated Framework. With years of experience as the Director of Community for Stu McLaren, the founder of The Membership Experience, Shana understands what it takes to build a thriving membership. 

In this episode, Stu shares insights on the Success Path—a proven strategy not only for increasing retention but also for attracting new members through effective marketing. 

Whether you're in the early stages or looking to refine your membership strategy, this conversation will help you lay the foundation for long-term success.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Register now for Stu's membership training. It only happens one time a year!

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham

As a full-time business owner, mom of five, and grandmother to one, Shana knows how easy it is to feel lost in the daily demands of family and work. Recently, she had a transformative conversation with her friend Dayna Abraham, a parenting expert, about the struggles of maintaining your own identity amid life’s chaos. 

Dayna shared a powerful perspective: the idea that balance is a myth and offered an alternative way to think about living a fulfilling and authentic life.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Are you constantly wondering why members cancel or why engagement drops off in your membership? Most membership owners try to fix these issues without actually asking their members what they need.

The secret to reducing churn and increasing retention isn’t just creating more content—it’s building feedback loops into your member journey.

In this episode, I’m breaking down:

• The biggest mistake membership owners make when trying to fix engagement
• Why listening to your members is the key to retention
• The five questions you need to ask before collecting feedback
• The three types of feedback loops every membership needs
• The risks of not gathering feedback (and how it leads to wasted time, lost revenue, and unnecessary changes)
• What NOT to do when collecting member feedback

If you want to stop guessing and start making data-driven decisions that keep members longer, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay: https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

A big launch can be thrilling, especially when it leads to massive success—just ask Shana’s client, Ali Kay, who has had some incredible launches for her membership recently. But how do you pace yourself through those launches as you scale, ensuring you don’t burn out in the process? 

In this episode, Ali shares an exclusive look at her launch calendar and reveals the strategies she uses to maintain balance for herself and her team, even as her membership grows rapidly. 

If you're scaling and want to avoid overwhelm, this episode is packed with invaluable insights!

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Feeling overwhelmed by day-to-day tasks and struggling to find time for those special "wow" moments that truly delight your members? You're not alone. These memorable experiences don't just magically appear; they're the result of well-defined systems. 

In this episode, Shana will guide you on how to systemize your membership business. By streamlining your processes, you'll free up valuable time and mental space to focus on creating those meaningful and unforgettable experiences that keep your members coming back for more.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Ep 150 - Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine: https://www.shanalynn.com/podcast/wisdom-from-a-decade-of-being-mom-entrepreneur-and-community-strategist

In this special highlight episode, Shana joins her friend Amy Wine on the podcast to dive into the powerful life lessons she's learned over her 10+ years as a work-from-home entrepreneur. 

Reflecting on the early days of her business, Shana opens up about the challenges of working long hours and putting everything into her career at the expense of her personal life. She shares a pivotal lesson about the importance of rebuilding connections and why the mindset of "it's just for a season" isn't always enough. 

Tune in for some valuable insights that could reshape the way you approach work and life balance.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer.

Watch on YouTube :https://www.youtube.com/@communitycultivated

Are your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, they lose motivation and quit, impacting your retention, revenue, and growth.

That’s why Shana developed the psychology-backed Progress Wheel framework. It’s designed to keep your members motivated, help them make steady progress, and ensure they stay engaged for the long haul—all while driving better retention and results.

In this guide, Shana will reveal why progress, not just engagement, is the key to membership success and break down the psychology behind every step of the Progress Wheel.

Key Takeaways:

Intro (00:00)

What is a Progress Wheel according to Shana? (01:45)

Five key steps in the Progress Wheel (01:56)

Episode wrap-up (06:44)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Streamlined Story System: https://www.streamlinedstorysystem.com/

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Watch on YouTube :https://www.youtube.com/@communitycultivated

Ep 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

Are you finding it challenging to scale your business?

Shana invites you to tune into an insightful highlight from her interview with personal branding expert AJ Vaden. In this discussion, they explore the counterintuitive idea that when it comes to scaling, stepping back and simplifying our efforts can often lead to greater growth.

Don't miss out on this valuable perspective!

Key Takeaways:

Intro (00:00)

How can I amplify an existing personal brand message? (00:25)

Episode wrap-up (04:04)

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

https://www.memberltv.com/ - Free LTV (Lifetime Value) and Retention/Churn Calculator 

Watch on YouTube :https://www.youtube.com/@communitycultivated

Have you ever poured money into marketing, only to wonder if it’s worth it? Or noticed your membership growing while your bank account tells a different story? 

Shana is here to introduce the LTV to CAC ratio—the key number every membership owner needs to know. Today, she’ll explain what it is, why it matters, and how to calculate it with simple examples.

Key Takeaways:

Intro (00:00)

A membership owner often struggles with two key issues (01:08)

What is CAC and LTV and how is it calculated? (02:19)

Episode wrap-up (10:02)

Intro (00:00)

A membership owner often struggles with two critical concerns (01:08)

What is the LTV to CAC ratio and how is it calculated? (02:19)

How do you define a good ratio? (06:43)

Episode wrap-up (11:30)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Watch on YouTube :https://www.youtube.com/@communitycultivated

Ep 157 - Why Industry Benchmarks Don’t Matter for Your Membership?: https://www.shanalynn.com/podcast/why-industry-benchmarks-dont-matter-for-your-membership-and-what-to-do-instead

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Watch on YouTube :https://www.youtube.com/@communitycultivated

Full episode: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson

Summary:

Are you frustrated with the performance of your Meta ads? Have you considered Pinterest as an alternative? 

In this episode, we share a highlight from our interview with Pinterest expert, Meagan Williamson. Meagan provides valuable insights on how to run effective ads on Pinterest and the key differences compared to Meta advertising. 

Listen in to learn how Pinterest can help you reach your target audience and achieve your marketing goals.

Key Takeaways:

Intro (00:00)

How does someone know when they're ready to run ads and what does that look like according to Meagan? (00:37)

Episode wrap-up (06:35)

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.shanalynn.com/podcast/gamification-the-missing-piece-of-your-business - Ep 65: Gamification: The Missing Piece of Your Business

https://www.shanalynn.com/podcast/the-key-to-unlocking-member-progress - Ep 59: The Progress Wheel™| Keeping Up the Momentum  

Watch on YouTube :https://www.youtube.com/@communitycultivated

Have you ever introduced gamification to your membership program, only to find it didn’t deliver the lasting results you hoped for or worse, saw engagement drop off after the initial excitement? The truth is, while gamification can create a short-term boost in participation, if it’s not aligned with what truly motivates your members, it might end up doing more harm than good. 

In this episode, Shana will unpack the reasons why gamification often falls short in driving long-term engagement and retaining memberships. More importantly, she’ll share actionable strategies to help you tap into your members' deeper motivations, ensuring they stay engaged and keep coming back. 

Let’s explore how gamification could be holding your membership back—and how to turn things around for lasting success.

Key Takeaways:

Intro (00:00)

What is Gamification according to Shana? (00:46)

 The reason why gamification doesn't work (01:03)

How can we help our members make progress if gamification doesn't motivate them? (04:34)

Episode wrap-up (07:36)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Watch on YouTube :https://www.youtube.com/@communitycultivated

Full episode: https://www.shanalynn.com/podcast/how-to-leverage-culture-mystery-to-get-more-sales-with-steve-d-sims

Summary:

Being authentic is a key to building a strong personal brand. 

Shana recently interviewed Steve D. Sims, who shared his insights on how to become 'impossible to misunderstand.' 

In this highlight episode, you'll discover how to infuse your brand with your unique personality and make a lasting impression.

Key Takeaways:

Intro (00:00)

According to Steve, you need to know two things before getting up on stage (02:58)

In Steve's opinion, there are three kinds of people (04:19)

Episode wrap-up (07:06)

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

https://www.memberltv.com/ - Free Retention & LTV Calculator

Watch on YouTube :https://www.youtube.com/@communitycultivated

Have you ever wondered if your membership metrics are on par with industry benchmarks? Whether it’s retention rates, community engagement, or content consumption, these comparisons can sometimes do more harm than good. 

In this video, Shana breaks down why industry benchmarks might not be as helpful as you think, why tracking your own data is essential for sustainable growth, and how to focus on the metrics that truly matter for your membership success. 

Let’s dive in!

Key Takeaways:

Intro (00:00)

Three reasons why benchmarks are misleading (01:08)

Here's why you should track your own data (03:17)

You can shift your focus by following these steps (05:03)

Episode wrap-up (06:36)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Summary:

Feeling connected and known is a crucial element to any successful event, whether it's online or in person. 

To help you create an unforgettable experience for your attendees, we've pulled out a highlight from Shana's recent interview with Phil Mershon, an expert in event experiences. Phil shares valuable insights on how to foster genuine connections and make your attendees feel truly valued.

Key Takeaways:

Intro (00:00)

According to Phil, what other factors help to build connection, community, and culture? (00:29)

Episode wrap-up (07:29)

Additional Resources:

Phil’s website: https://www.philmershon.com/

Phil’s FREE article on community building: https://www.philmershon.com/bonus

Unforgettable Book: https://www.philmershon.com/unforgettable-book/

Phil’s Social Media Account: 

Facebook: https://www.facebook.com/phil.mershon

Instagram: https://www.instagram.com/phil_mershon/

LinkedIn: https://www.linkedin.com/in/philmershon/

X (formerly Twitter): https://www.twitter.com/phil_mershon/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

https://connectionideas.com/ - Get 77+ Ways to Create More Connection in Your Community

Watch on YouTube :https://www.youtube.com/@communitycultivated

Scaling intimacy and personalization in your membership might seem impossible, but it doesn’t have to be. 

In this episode, Shana will break down the common misconceptions about why scaling feels so out of reach, the three biggest mistakes people make when trying to scale, and a fresh approach that ensures you maintain an incredible, personalized experience your members will love and keep coming back for. 

Get ready to rethink what’s possible for your membership!

Key Takeaways:

Intro (00:00)

According to Shana, there are three things that can go wrong when scaling (04:12)

How can we scale while keeping intimacy and personalization? (07:03)

The three main areas we'll work on refining or redesigning as we scale (08:30)

Episode wrap-up (15:30)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Ways to Create More Connection in Your Community: https://connectionideas.com/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Summary:

One of the biggest hurdles for growing businesses is building a strong and effective team. Many entrepreneurs struggle with hiring the right people, losing team members due to turnover, or facing difficulties in finding their first employees. 

To address these challenges, Shana interviewed Paula Maidens, an expert in the field of hiring and team building. In this highlight, Paula shares her three C's for a successful hiring process.

Key Takeaways:

Intro (00:00)

When Paula diagnoses a hiring problem, what steps do she take? (00:54)

Three 3 C’s of hiring success according to Paula (02:26)

Episode wrap-up (05:47)

Additional Resources:

Paula’s website: https://www.paulamaidens.com/

Paula’s social media accounts:

Instagram: https://www.instagram.com/paulamaidensconsulting/

LinkedIn: https://www.linkedin.com/in/paulamaidens/

Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886

Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/

Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! 

https://paulamaidens.com/quiz/

5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/

The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Watch on YouTube: https://www.youtube.com/@communitycultivated

As a membership owner, you understand that customer churn is one of the biggest obstacles standing in the way of scaling your business. Every month, losing valuable members can set you back and prevent your membership from reaching its full potential. But what if you could start turning things around right now? 

In this session, Shana is going to share the fastest and most effective strategies to reduce churn and start retaining your members long-term. 

If you're ready to see real, sustainable growth, this is the key to unlocking that next level.

Key Takeaways:

Intro (00:00)

Why Does Churn Matters? (00:28)

Member Journey Map from Shana’s perspective (02:20)

How do you improve your onboarding? (06:07)

Three key beliefs we want members to adopt when joining our membership (06:53)

Three places will you communicate your onboarding and help build these beliefs (09:22)

Episode wrap-up (13:08)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana loved her interview with Emily Cole, co-founder of the Savannah Bananas, because of their incredible team culture and brand experience. Emily shared valuable insights on onboarding new team members, emphasizing the importance of maintaining a strong team culture. 

She wants to highlight this in a brief episode, encouraging listeners to consider how they can apply these principles to their own businesses and communities.

Key Takeaways:

Intro (00:00)

Onboarding process into the Banana family (00:55)

Episode wrap-up (04:14)

Additional Resources:

Emily’s websites:

The Savannah Bananas: https://thesavannahbananas.com/

Bananas Foster: https://bananasfoster.org/

Banana Land at Sea: https://www.bananalandatsea.com/

Emily’s Social Media Accounts:

Instagram: 

Emily’s Instagram Account: https://www.instagram.com/EmCole3/

The Savannah Bananas - https://www.instagram.com/thesavbananas/

Bananas Foster - https://www.instagram.com/Bananasfosterinc/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana dives into the concept of a member growth path, explaining why understanding where members are in their journey is crucial for creating a thriving, long-term community.

Key Takeaways:

Intro (00:00)

According to Shana, what is the growth path of a member? (00:38)

Steps in the growth path of a member (02:30)

Different ways that you can measure the growth path (10:14)

Episode wrap-up (16:24)

Additional Resources:

Ep 17: Why Engagement Isn’t The Goal: https://www.shanalynn.com/podcast/why-engagement-isnt-the-goal

Streamlined Story System: https://www.streamlinedstorysystem.com/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Join her conversation with Amy Wine as they discuss healthy boundaries, time management, and the lessons learned from over a decade of entrepreneurship. 

Discover how to create a thriving business while maintaining a thriving life.

Key Takeaways:

Intro (00:00)

Why did Shana choose to specialize and move into community space? (01:37)

What are the key elements that make a community effective and help retain customers over time? (06:13)

What are the most common misconceptions that people have about building communities for customer retentions? (11:48)

What is one of the hardest lessons that Shana had to learn in running her business? (13:26)

Is there an aha moment Shana had working that fundamentally changed the way you approach community building? (20:56)

Episode wrap-up (44:59)

Additional Resources:

Amy’s website: https://amywine.com/

Amy’s Social Media Accounts:

Facebook: https://www.facebook.com/amywineco

Instagram: https://www.instagram.com/amywineco/

Pinterest: https://www.pinterest.com/amywineco/

YouTube: https://amywine.com/youtube

X (formerly Twitter): https://www.twitter.com/amywineco

Learn how to work with Shana: https://www.shanalynn.com/

Community Creators by Shana Lynn: https://www.shanalynn.com/podcast

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Tune in to gain insights and alleviate concerns about the impact of AI on community dynamics.

Check out the full episode: The Secret to Building Thriving Online Communities with Shana Lynn- The Secret to Building Thriving Online Communities

Key Takeaways:

Intro (00:00)

How creators might leverage AI for a community according to Shana? (00:23)

Episode wrap-up (07:04)

Additional Resources:

The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Before you dive in, Shana wants you to tune into this episode. She will discuss how to ensure you're adding the right deliverables to your program to maximize effectiveness and avoid unnecessary complexity. 

Listen in and get ready to implement these key insights!

Key Takeaways:

Intro (00:00)

What problems are we solving for? (02:53)

After pinpointing the problem, what specific aspects of it should we explore further? (04:16)

Questions that we need to ask before we create more overwhelm for our members (07:25)

Shana’s quick tip and hack when thinking about adding new deliverables to your program (12:11)

Episode wrap-up (14:44)

Additional Resources:

Ep 145: How to Wrangle Your Big Ideas to Reduce Distraction and Overwhelm: https://www.shanalynn.com/podcast/how-to-wrangle-your-big-ideas-to-reduce-distraction-and-overwhelm

Ep 74: The Common Mistake That’s Costing you Time and Money: https://www.shanalynn.com/podcast/solve-the-right-problem

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana shares her insights on how to find a rockstar and provide the support they need to succeed. In this podcast interview with Paula Maidens, an expert in hiring and leadership, you'll learn valuable tips for building a thriving online community.

Key Takeaways:

Intro (00:00)

Based on Shana’s experience, is it really possible for someone else to manage your community? (03:11)

Best practice as a community manager (07:01)

When hiring a community manager, what should you look for? (09:32)

If you're trying to screen someone, what should you look for and how can you stay calm knowing they're doing the right thing? (14:18)

What is a voice guide according to Shana? (21:52)

Is there anything else the leader should not do to empower the community manager to succeed? (23:29)

What other advice does Shana have for those looking to hire and train community managers? (27:50)

Episode wrap-up (29:11)

Additional Resources:

Paula’s website: https://www.paulamaidens.com/

Paula’s social media accounts:

Instagram:  https://www.instagram.com/paulamaidensconsulting/

LinkedIn:   https://www.linkedin.com/in/paulamaidens/

Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886

Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/

Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! 

https://paulamaidens.com/quiz/

5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/

The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/

Learn how to work with Shana: https://www.shanalynn.com/

FREE Guide for Community Manager Best Practices: https://shanalynn.com/bestpractices

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Become An In-Demand Community Manager: https://www.shanalynn.com/ocm

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In this highlight, Shana and her friend Tracy Harris discuss these challenges. Tracy shares her journey of overcoming perfectionism and an inferiority complex to unlock her authentic identity. She explains how she addressed these issues to show up fully in her business. 

This enlightening and actionable conversation encourages listeners to reflect, journal, and do the inner work to overcome their mindset barriers.

Check out the full episode: https://www.shanalynn.com/podcast/unlock-your-full-potential-in-life-and-business-with-tracy-harris

Key Takeaways:

Intro (00:00)

How businesses have suffered from a lack of authenticity according to Tracy (01:57)

Episode wrap-up (06:44)

Additional Resources:

Tracy’s website: https://tracyharris.co/

Unlock your future self with Tracy’s FREE Guided Visualization: https://tracyharris.co/futureself

Mums With Hustle Podcast:

https://podcasts.apple.com/au/podcast/mums-with-hustle-podcast/id1044168565

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Tune in and discover strategies to thrive in an environment where new ideas are always at play.

Key Takeaways:

Intro (00:00)

How do you know if you are a visionary according to Shana? (00:30)

How can you manage the flood of new ideas without derailing your team's progress? (02:35)

How can you effectively manage constant new ideas without wasting time and ensure they work to your advantage? (09:57)

Episode wrap-up (17:55)

Additional Resources:

Ep 55: Project Prioritization Made Easy: How to Use the Action Priority Matrix: https://www.shanalynn.com/podcast/project-prioritization-made-easy-how-to-use-the-action-priority-matrix

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana dives into organic and paid Pinterest marketing strategies with her guest expert, Meagan Williamson. Together, they explore the best practices, tips, and insights to help you effectively use Pinterest to grow your audience and achieve your marketing goals. 

Whether you're a Pinterest novice or looking to enhance your existing strategy, this episode is packed with valuable information to get you started and succeed on this powerful platform.

Key Takeaways:

Intro (00:00)

Meagan’s favorite community (02:31)

What role did Meagan's involvement with that community play in her becoming an entrepreneur? (05:58)

How did Meagan end up in the world of becoming a Pinterest expert? (07:49)

In which niche or product has Meagan found this unicorn to work? (13:08)

What's Meagan's most effective way to leverage Pinterest to get more leads into the funnel? (16:48)

Meagan’s insights about the SEO aspect and how that means we need to be thinking about Pinterest differently than other platforms? (20:43)

Image versus video on Pinterest (29:11)

Meagan's recommendations for video or image sharing on Pinterest? (32:06)

In Meagan's opinion, should people do organic first, then do ads? How does that work? (34:44)

Episode wrap-up (46:17)

Additional Resources:

Ep 117: Create a Community of Buyers with Low Ticket Offers with Justin DeMers and Sarah Temte: https://www.shanalynn.com/podcast/create-a-community-of-buyers-with-low-ticket-offers-with-justin-demers-and-sarah-temte

Meagan’s website: https://meaganwilliamson.com/

Social Media Accounts:

Facebook: https://www.facebook.com/pinterestconsultant

Threads: https://www.threads.net/@meaganawilliamson

Instagram: https://www.instagram.com/meaganawilliamson/

Pinterest: https://www.pinterest.com/rowhousenest/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana’s friend, Alex Charfen, dives into this critical aspect in a highlight episode he’s sharing with you now. In this episode, Alex breaks down what it means to have a solid operating system and the profound impact it has on empowering your team to perform at their best.

Check out the full episode: https://www.shanalynn.com/podcast/preparing-your-business-for-scale-with-alex-charfen

Key Takeaways:

Intro (00:00)

According to Alex, what are the three areas that ensure consistency in an operating system? (01:09)

Difference between proactive and reactive (05:06)

Episode wrap-up (08:56)

Additional Resources:

Alex’s website: https://simpleoperations.com/

Book a free Strategic Call with our team: https://simpleoperations.com/survey/

Alex’s Social Media Accounts:

Facebook: https://www.facebook.com/alexcharfen1

Instagram: @alexcharfen

YouTube: @alexcharfen

X/Twitter: @alexcharfen

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Key Takeaways:

Intro (00:00)

Why is the retention acceleration framework so important according to Shana? (00:42)

What are the three keys to accelerating your retention in any business? (05:15)

What is a member journey map? (18:31)

Episode wrap-up (20:06)

Additional Resources:

RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retain

Ep 113: The Simple but Overlooked Way to Create Connection in Your Community: 

https://www.shanalynn.com/podcast/the-simple-but-overlooked-way-to-create-connection-in-your-community

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Beyond his glamorous connections, Steve D. Sims is a wealth of insights on building a personal brand, cultivating meaningful relationships, and infusing mystery into every occasion. 

Join Shana as she uncovers Steve's secrets to success and explores how you can apply them to enrich your own journey. This is one podcast you won't want to miss! 

Key Takeaways:

Intro (00:00)

Steve’s favorite community (02:34)

How did Steve build a relationship based on trust? (05:10)

What has Shana done to build her business? (13:56)

When Steve is on stage, how does that look different? (17:15)

Definition of a strong community according to Shana (22:10)

What's Steve's take on live events since a lot of people are saying they're dying? (32:00)

How does Steve create consistency between Sims Distillery and Speakeasies, connecting their elements for a cohesive experience? (47:05)

Episode wrap-up (54:39)

Additional Resources:

Steve’s website: https://www.stevedsims.com/

Sims Distillery: https://simsdistillery.com/

Sims Speakeasy: https://simsspeakeasy.com

Steve’s Social Media Accounts:

Facebook: https://www.facebook.com/SteveDSims

Instagram: https://www.instagram.com/stevedsims/

X (formerly twitter): https://twitter.com/stevedsims

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Don't worry! Shana had a chat with Julia McCoy about using AI for successful writing and SEO. In their conversation Julia emphasizes the skills required in today's AI focused environment whether you're a writer or someone who creates content, for your business or community. 

Prepare to explore the writing skills needed in this tech driven era.

Check out the full episode: https://www.shanalynn.com/podcast/ai-accelerated-seo-the-marketing-channel-youre-missing-with-julia-mccoy

Key Takeaways:

Intro (00:00)

Julia's framework for teaching writers (03:19)

Episode wrap-up (06:14)

Additional Resources:

Content at Scale website: https://contentatscale.ai/

Sign up for her Weekly CASual newsletter: https://contentatscale.ai/blog/

Julia’s blog: https://contenthacker.com/blog/

Julia’s AIO Blogger Course: https://aioblogger.ai/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana will dive into what this area is and how focusing on it can yield substantial benefits for your business.

Key Takeaways:

Intro (00:00)

Shana always ask one question whenever someone claims that an aspect of their business is thriving (00:57)

Why is having a great customer support department or customer support process very important? (02:02)

What are the three things that Shana sees as KPI metrics for customer support teams? (05:00)

Shana's advice on training your customer support team (09:03)

How do we reduce tickets? (18:56)

Episode wrap-up (19:56)

Additional Resources:

Action Priority Matrix Podcast Episode: https://www.shanalynn.com/podcast/project-prioritization-made-easy-how-to-use-the-action-priority-matrix

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana is joined by Phil Mershon, the mastermind behind Social Media Marketing World, one of the largest events in our industry. He will discuss essential strategies for ensuring that attendees feel connected and have an outstanding experience, both before and during the event.

Key Takeaways:

Intro (00:00)

Phil’s favorite community (01:43)

Philosophy about event creation (05:20)

Two different parts of a customer journey according to Phil (08:57)

What other key elements of the event contribute to building connection, community, and culture? (16:42)

How do you shift people's thinking so they see the event's content as just one part of the overall experience? (25:32)

Episode wrap-up (48:56)

Additional Resources:

Phil’s website: https://www.philmershon.com/

Phil’s FREE article on community building: https://www.philmershon.com/bonus

Unforgettable Book: https://www.philmershon.com/unforgettable-book/

Phil’s Social Media Account: 

Facebook: https://www.facebook.com/phil.mershon

Instagram: https://www.instagram.com/phil_mershon/

LinkedIn: https://www.linkedin.com/in/philmershon/

X (formerly Twitter): https://www.twitter.com/phil_mershon/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Check out the full episode: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-with-blake-fly

Key Takeaways:

Intro (00:00)

How does that build these unforgettable relationships according to Blake? (00:28)

What seven words does Blake consider to be an excellent catalyst for initiating this topic? (04:54)

Episode wrap-up (07:13)

Additional Resources:

Blake’s FREE Video Series: https://instantconnecting.com/

Blake’s website: https://blakefly.com/

Blake’s Social Media Account: 

Instagram: https://www.instagram.com/blakeflyFacebook: https://www.facebook.com/blakefleischacker

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Regardless, her experience this morning taught her some valuable lessons that she wants to share.

Key Takeaways:

Intro (00:00)

What are those things that when we accommodate special needs and recognize those often overlooked? (10:16)

How can you go above and beyond to accommodate and recognize individuals rather than just the group? (11:21)

How can we create a safe space for them? (15:48)

Episode wrap-up (17:28)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In this episode, she will break down her strategies and share how she accomplished this incredible growth.

Key Takeaways:

Intro (00:00)

Ali’s favorite community (01:54)

When does Ali started her membership business (04:05)

What was Ali's community or sphere of influence like before she launched her membership program? (05:37)

How did Ali conduct her launch? (07:19)

If someone wanted to execute this kind of launch, what advice does Ali offer, or what key points does she believe are crucial? (31:20)

Did Ali manage her own ads for the launch, or does she have an ads manager? (40:45)

Episode wrap-up (48:03)

Additional Resources:

Ali’s website: https://alikaystudio.com/

Ali’s Social Media Accounts:

Facebook - https://www.facebook.com/AliKayArtStudio/

Instagram - https://www.instagram.com/ali_kay_studio/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Lauren explains how she tailors her content and its corresponding calls to action depending on where potential customers are at in the buying process.

Check out full episde here: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

Key Takeaways:

Intro (00:00)

How does Lauren distinguish between the three funnel content and her call to action different for the three? (00:32)

How does VSL work and how can you get these results according to Lauren? (02:31)

Episode wrap-up (04:14)

Additional Resources:

Lauren’s website: https://impactschoolmethod.com/ 

Lauren’s Social Media Account: 

Instagram: https://www.instagram.com/laurentickner/ 

Twitter: https://twitter.com/laurentickner

Facebook: https://www.facebook.com/lauren.tickner/ 

LinkedIn: https://www.linkedin.com/in/laurentickner/ 

YouTube: https://www.youtube.com/c/laurentickner 

Impact School’s Social Media Accounts:

Instagram: https://www.instagram.com/impact_school/ 

Facebook: https://www.facebook.com/impactschoolpodcast 

LinkedIn: https://www.linkedin.com/company/impact-school/ 

YouTube: https://www.youtube.com/@impact_school 

Impact School’s podcast: https://open.spotify.com/show/2wJpmySw3FtVe5uvT2kaAR 

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

Let's dig deeper into why this happens and explore strategies to help you finally step back and achieve a healthier work-life balance.

Key Takeaways:

Intro (00:00)

What is the thing that isn't your role and should be someone's responsibility? (08:00)

What keeps you going back to your community if it's not for the number of likes or comments? (09:40)

Why does it matter to get in touch with your creative side according to Shana? (11:02)

Episode wrap-up (14:40)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Our guest, Tracy Harris, a seven-figure CEO shares insights on how to show up confidently and authentically in your business and content. 

If you're seeking to unlock your full potential, this episode is a must-listen. 

Key Takeaways:

Intro (00:00)

Tracy’s insights of lacking authenticity in business and stresses the importance of staying true to oneself (04:20)

Process of transitioning towards authenticity and acknowledges the influence of mentors and groups (10:59)

Two essential tools to help you discover your authentic self according to Tracy (30:55)

What does authentic mean according to Tracy (38:25)

Episode wrap-up (48:41)

Additional Resources:

Tracy’s website: https://tracyharris.co/

Unlock your future self with Tracy’s FREE Guided Visualization: https://tracyharris.co/futureself

Mums With Hustle Podcast:

https://podcasts.apple.com/au/podcast/mums-with-hustle-podcast/id1044168565

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Don't miss this chance to gain valuable insights into the world of persuasive copywriting.

Check out the Full Episode: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powers

Key Takeaways:

Intro (00:00)

What is the difference practically when it comes to conversion copywriting? (00:48)

Episode wrap-up (06:54)

Additional Resources:

Anna’s website: https://www.saraannapowers.com

Download the free Guide to the Business of Copywriting and get started turning your words into wealth: https://www.saraannapowers.com/guide

Anna’s Social Media Accounts:

Instagram: https://www.instagram.com/saraannapowers/

Facebook: https://www.facebook.com/saraannapowers

Threads: @saraannapowers

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Key Takeaways:

Intro (00:00)

What are the six different areas of marketing according to Shana? (01:43)

Four aspects of the offers (06:09)

Episode wrap-up (22:04)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

With a track record of assisting renowned industry figures, they bring both expertise and data-driven insights to illustrate why cultivating a personal brand can significantly enhance your business growth.

Key Takeaways:

Intro (00:00)

AJ’s favorite community (02:07)

AJ's background to illustrate why she's the preferred guest for Shana (06:05)

How reputation and personal branding can directly influence a business according to AJ? (13:10)

Three underlying findings according to AJ on personal branding (14:31)

How did AJ start their company? (25:43)

An essential aspect to understand is why personal branding is important (39:22)

Episode wrap-up (49:07)

Additional Resources:

AJ’s website: https://brandbuildersgroup.com/

Request for a FREE personal strategy call: https://freebrandcall.com/shana/

AJ’s Social Media Accounts

Facebook: https://www.facebook.com/BrandBuildersGroup/

YouTube: https://www.youtube.com/@brandbuildersgroup

Instagram: https://www.instagram.com/brandbuildersgroup/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

That's why Shana has highlighted an insightful segment from an interview with her friend Jordan Gill, an expert in collaboration. In this segment, Jordan discusses the numerous ways you can team up with other creators to maximize your collaborative efforts.

Check out full podcast episode: https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gill

Key Takeaways:

Intro (00:00)

Different ways to do collaborations (00:30)

Episode wrap-up (05:37)

Additional Resources:

Jordan’s website: https://systemssavedme.com

If you are looking to find and secure more mutually beneficial collabs to reach new audiences, then this private podcast is a MUST LISTEN!: https://shop.systemssavedme.com/referral/collabcast/q1IsZQrA4bo6oTju 

Facebook: https://www.facebook.com/systemssavedme

Instagram - https://www.instagram.com/systemssavedme

 LinkedIn - https://www.linkedin.com/in/gilljordan

 TikTok - https://www.tiktok.com/@systemssavedme

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

She will address this issue by outlining four key areas to improve this situation and potentially prevent it from happening again in the future.

Key Takeaways:

Intro (00:00)

What is the common frustration of a business owner according to Shana? (00:29)

Unpacking the root cause of team member's lack of proactiveness and ownership (01:03)

One thing to look when hiring people according to Shana (04:28)

What is a StrengthsFinder assessment? (07:38)

Episode wrap-up (13:40)

Additional Resources:

RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retain

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Join us as Shana's friend Alyson Caffrey, an operations and maternity leave expert, shares insights on preparing your business for a sabbatical or any type of extended leave.

Key Takeaways:

Intro (00:00)

Alyson’s insights on the importance of having solid systems in place to support both individual and team maternity leave experiences effectively (02:37)

How does Alyson initiate the process of preparing for maternity leave during that stage? (08:17)

What does it look like to start to centralize that information? (13:38)

What does it look like to take extended time off? (41:16)

Episode wrap-up (43:25)

Additional Resources:

Alyson’s website: https://www.mastermaternityleave.com

Free Maternity Leave Planning Guide: https://www.mastermaternityleave.com/free-maternity-leave-planning-guide

Alyson’s Social Media Accounts:

Instagram: https://www.instagram.com/alycaffrey/

Master Maternity Leave: https://www.instagram.com/mastermaternityleave/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana recently interviewed Corinne Crabtree, a highly successful entrepreneur who runs the eight-figure membership business NoBS Women. In this interview, Corinne dives into the moment she knew it was time to bring on her first team member.

This short highlight, taken from the full interview, is packed with valuable insights for any entrepreneur considering expanding their team. Don't miss it!

Check out the full episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bs

Key Takeaways:

Intro (00:00)

What was the defining moment that convinced Corinne to hire her first team member? (00:34)

Emphasizing fulfillment over marketing (03:27)

Episode wrap-up (05:48)

Additional Resources:

Corinne’s website: https://nobs.ceo

NoBS Business Website: https://www.nobsbusinesswomen.com/

Corinne’s Facebook page: https://www.facebook.com/losing100podcast

Facebook: https://www.facebook.com/losing100Weight or https://www.facebook.com/NoBSBusinessWomen/

Instagram: https://www.instagram.com/corinne_crabtree or https://www.instagram.com/nobsbusinessmembership/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Key Takeaways:

Intro (00:00)

What other aspect exists in marketing, besides conversion rates? (02:31)

Process of tracking the lead source (04:41)

Why the connection between marketing and retention is necessary (05:25)

Importance of a higher lifetime value (07:16)

Episode wrap-up (07:58)

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: https://www.memberltv.com/

RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retain

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Tune in as they share insights on how to provide members with a sense of personal connection and support, ultimately fostering a stronger sense of engagement and loyalty.

Key Takeaways:

Intro (00:00)

Drs. Jen and Dom’s favorite community (02:09)

Brief overview of Jen Health (04:31)

How was the Mobility Method launched by Dr. Jen initially? (10:52)

What prompted the change for Dr. Jen from having a stable membership to making a shift? (15:09)

When Dr. Jen was shifting from the Optimal Body membership, how many members and how successful was the business at that time? (18:22)

Dr. Jen’s experience as co-owner of the business when deciding to make the bold shift in branding (19:51)

Dr. Jen's insights on how she has been able to help people achieve better outcomes by personalizing the experience (26:50)

How did Drs. Jen and Dom determine what to customize and personalize? Did they use surveys, data analysis, or another method to make that decision? (35:54)

What plans, innovations, or future developments are they considering to further enhance this personalized experience? (39:40)

Episode wrap-up (43:32)

Additional Resources:

Dr. Jen’s website: https://jen.health

Try a free week of our membership on Jen Health to start addressing the root cause of your aches and pains: https://jen.health/freetrial

Drs. Jen and Dom’s Social Media Accounts:

Dr. Jen’s Instagram account: https://www.instagram.com/docjenfit/

Dr. Dom’s Instagram account: https://www.instagram.com/drdomdpt/

Jen’s Health: https://www.instagram.com/Jen.health/

Youtube: https://www.youtube.com/docjenfit

The Optimal Body Podcast: https://jen.health/podcasts

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In this brief highlight from another episode, Shana shares important insights to help you revive your struggling community and bring it back to life.

Key Takeaways:

Intro (00:00)

The impotence of a community strategy. (00:30)

What is a realignment moment according to Shana? (01:08)

Episode wrap-up (04:33)

Additional Resources:

The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Today, Shana is here to unveil four straightforward yet powerful questions you can use to supercharge your copywriting efforts.

Key Takeaways:

Intro (00:00)

Top priorities when driving progress according to Shana (00:41)

Four questions for effective copywriting (02:57)

Episode wrap-up (11:07)

Additional Resources:

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

But that's not all. She's also unveiling a groundbreaking software product designed to streamline the process. In just 30 minutes or less, this AI-powered tool empowers entrepreneurs to effortlessly grow their audience, build their email list, and create professional landing pages and thank you pages. 

Get ready to revolutionize your online business strategy with the help of this innovative solution.

Key Takeaways:

Intro (00:00)

Rachel’s favorite community (03:21)

Rachel's backstory of how the blogs started (07:19)

Create traffic and build audiences according to Rachel (11:19)

What does it actually take to build an audience to attract people into your product? (16:55)

What is a waterfall of content? (23:54)

Rachel’s opinion about whole faceless brand (26:42)

How does Rachel convert her engaged audience into email subscribers and customers? (30:29)

What is Pagewheel? (39:48)

Episode wrap-up (51:32)

Additional Resources:

Get Pagewheel Today:https://pagewheel.com/?_go=shanalynn

Rachel’s Social Media Account:

Facebook: https://www.facebook.com/leviandrachel

Moolah Marketer Facebook page: https://www.facebook.com/moolahMarketer

Pagewheel Facebook page: https://www.facebook.com/thepagewheel

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Today, we're diving deep into the core of their operations to explore the unparalleled deliverables Corinne offers to her weight membership. Despite boasting a staggering 10,000 plus members, Corinne's commitment to high-touch engagement remains unmatched. 

So, brace yourselves for an enlightening journey into the world of elite membership management.

Check out Full Episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bs

Key Takeaways:

Intro (00:00)

Structural framework of Corinne’s community (00:43)

Episode wrap-up (04:13)

Additional Resources:

Corinne’s website: https://nobs.ceo

Corinne’s Facebook page: https://www.facebook.com/losing100podcast

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Let's explore why this unconventional approach might be the key to supercharging your online community.

Key Takeaways:

Intro (00:00)

What is the truth about onboarding according to Shana (02:37)

Shana’s recommendation regarding onboarding (03:59)

Episode wrap-up (07:12)

Additional Resources:

RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retain

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

They will outline the process of crafting compelling low-cost offers and how it can bolster your business. Additionally, they will introduce their innovative marketplace, "World of Shortcuts," dedicated to low ticket offers.

Key Takeaways:

Intro (00:00)

Sarah and Justin’s favorite community (01:37)

What is the benefit of having something low ticket in your product suite? (10:03)

How closely do we need to have it connect to whatever that second offer is going to be? (12:02)

How can they then maximize beyond that with things like upsells? (19:08)

How Justin and Sarah built a community around an ecosystem of products? (22:35)

Episode wrap-up (47:11)

Additional Resources:

Create or promote your low ticket offer with the World of Shortcuts by joining Wake Up to Freedom: https://www.wakeuptofreedom.com/a/2147852504/QchetwSG

Browse the World of Shortcuts marketplace. PS - I have two products in the marketplace you will want to see. https://www.worldofshortcuts.com/search?options%5Bprefix%5D=last&q=shana

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. 

Stay tuned as we explore the power of extending beyond the monthly model and discover how it might benefit your own membership site.

Key Takeaways:

Intro (00:00)

How Matt Crafts Compelling Subscription Offers (01:08)

Shana’s take away from this episode (06:14)

Episode wrap-up (07:29)

Additional Resources:

Maximizing Member Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-it

How to Calculate Your Retention Rate Episode: https://www.shanalynn.com/podcast/how-to-calculate-your-retention-rate

 Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana tackles this burning question head-on in this episode. Buckle up, because her answer might surprise you!

Key Takeaways:

Intro (00:00)

How to choose a platform? (01:29)

What is the big secret according to Shana? (04:10)

How do you evaluate a platform? (12:09)

Episode wrap-up (16:53)

Additional Resources:

Episode 11: How to Navigate Change in Your Community. https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-pro

Episode 41: Do I have to have a community in my course or membership? https://www.shanalynn.com/podcast/do-i-have-to-have-a-community-in-my-course-or-membership

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In this episode, we delve into the importance of solid hiring practices, nurturing team culture, and understanding the essence of leadership to foster a cohesive and high-performing team that supports your organizational vision.

Key Takeaways:

Intro (00:00)

Paula’s favorite community (02:11)

How do you determine if the issue lies in ineffective hiring processes or if there are systemic barriers preventing talented individuals from thriving within the business once they are hired? (04:12)

Three C’s of hiring success according to Paula (05:47)

Before hiring someone, how can I determine their leadership and communication styles to ensure that expectations are communicated clearly? (09:41)

What are some of the bigger mistakes in the hiring process? (12:34)

How do we determine our next steps and support individuals in thriving in their roles? (21:17)

What does the process entail when individuals seek promotion or internal job changes, requiring them to redefine and renegotiate their roles and responsibilities with current employees? (25:12)

Various stages of team evolution (26:51)

What are we looking for when we're talking about team culture? (30:12)

Episode wrap-up (33:26)

Additional Resources:

Paula’s website: https://www.paulamaidens.com/

Paula’s social media accounts:

Instagram: https://www.instagram.com/paulamaidensconsulting/

LinkedIn: https://www.linkedin.com/in/paulamaidens/

Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886

 Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/

Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! 

https://paulamaidens.com/quiz/

5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/

The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Shana will discuss what you need to know and implement to create more connections in your community. 

Enjoy watching!

Key Takeaways:

Intro (00:00)

Why has engagement been super high inside of the community? (02:07)

Authenticity and Integrity (02:57)

What are uncommon commonalities? (04:03)

How do we help people uncover those aspects of each other inside of our community? (05:25)

Episode wrap-up (12:08)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

She will discuss why cancellations aren't always a bad thing in this episode and provide advice on how to view them in a different perspective.

Key Takeaways:

Intro (00:00)

Mindset around cancellations (00:36)

Other form of cancellation (01:30)

Episode wrap-up (10:29)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Join us as we welcome Emily Cole, co-founder of the Savannah Bananas and the mastermind behind the team's culture. Emily shares insights into crafting a fan-first environment within your team, empowering them to extend that same principles to your customers. 

Get ready to learn how to transform your organization into a beacon of community-driven excellence.

Key Takeaways:

Intro (00:00)

Emily’s favorite community (03:08)

How has Emily managed to articulate this bold and unconventional vision for her team? (06:44)

What does it look like for you all to take what you do for the people attending the games and turn around and make that tangible for your employees? (08:28)

How does Emily encourage her employees to consider those types of friction points? (14:55)

How does Emily balance adhering to scripting and providing opportunities for adding flair while empowering her team with the authority to do so? (18:10)

How does Emily create this culture within the team of being willing to try and pivot and change and not needing that everyday structure? (23:05)

What insights did Emily gain during that period about supporting her employees that continue to influence her approach today? (27:29)

What preparations and activities are underway behind the scenes as Emily leads up to this significant inaugural event they are all testing? (32:57)

How does Emily effectively convey the vision in a manner that inspires her team to embrace it and become enthusiastic about innovating around it? (36:17)

Onboarding process into the Banana family (46:02)

All about Bananas Foster (49:43)

Episode wrap-up (55:27)

Additional Resources:

The Savannah Bananas: https://thesavannahbananas.com/

Bananas Foster: https://bananasfoster.org/

Banana Land at Sea: https://www.bananalandatsea.com/

Instagram: 

Emily’s Instagram Account: https://www.instagram.com/EmCole3/

The Savannah Bananas - https://www.instagram.com/thesavbananas/

Bananas Foster - https://www.instagram.com/Bananasfosterinc/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

She's going to dive into those in this episode. You should definitely listen to this particular podcast with your entire team.

Key Takeaways:

Intro (00:00)

What Shana discovered while reading an article on artificial intelligence harming online communities (04:33)

What can AI do according to Shana? (09:15)

One role of a community manager (11:35)

How can you leverage the good of AI and make it a partner? (13:36)

Episode wrap-up (35:04)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Find out what it takes to keep customers engaged and satisfied.

Key Takeaways:

Intro (00:00)

An easy and most overlooked way to lose a customer when it comes to retention (02:19)

What are the three methods by which Shana identifies businesses making errors (02:44)

What aspect of the customer experience is glitchy? (08:43)

Episode wrap-up (09:40)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In fact, Adrienne Richardson has been running Facebook ads online for over 10 years and has spent over 20 million dollars in ad spend. She knows her stuff and she's going to tell us all about it!

Key Takeaways:

Intro (00:00)

Adrienne’s favorite community (02:44)

How can someone with no experience in running Facebook or Instagram ads get started? (04:30)

Is it advisable to use Facebook lead ads or should they opt for the more conventional route of directing users to a familiar landing page? (06:13)

Are there particular types of ads like image versus video and video formats? (07:36)

Did Adrienne suggest using Facebook and Instagram for ad placement? (09:32)

Adrienne's advice on targeting, particularly for beginners without retargeting audiences from their email list or website visitors (11:30)

When informing individuals about their running ads, how can they determine if it's effectively optimized? (13:33)

What does scaling look like according to Adrienne? (23:44)

What is a campaign? (31:48)

When should I transition to implementing more advanced strategies, such as retargeting ads according to Adrienne? (33:25)

Did Adrienne discover that certain buttons outperform others, or does she recommend using one type over another? (35:24)

Episode wrap-up (45:17)

Additional Resources:

How to Calculate Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-it

Adrienne’s Website: https://wearepowerplay.com/

Adrienne’s Facebook Targeting Comeback Cheat Sheet: https://wearepowerplay.com/cheatsheet/

Adrienne’s Social Media Accounts:

Facebook: https://www.facebook.com/AdrienneRichardson78

Instagram: https://www.instagram.com/adrienne_richardson_

YouTube: https://www.youtube.com/channel/UCU7s3eVtC_lncXT96mV7czg

TikTok: https://www.tiktok.com/@adriennerichardson

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Key Takeaways:

Intro (00:00)

What brings value to people who are inside of our course or membership or group coaching program? (00:42)