The Doctor of Digital™ GMick Smith, PhD

Chapter 21 Happy Father-Daughter Day Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sat, 24 Jul 2021 02:19:20 +0000

Grandma left and mom clutched her breast when she got back home hyperventilating, I got her a glass of water but she filled in the gaps to what I could see down the street.

I called Deborah to do something.

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Do I Trust this Website? 5-Minute Lunch Lesson Digital Brownbag LXIII - The Doctor of Digital™ GMick Smith, PhD

Sat, 24 Jul 2021 01:59:09 +0000

After a website visitor has determined that they are in the right place, the next question they’ll ask themselves is: do I trust this website? That’s why trust elements such as content and images can have a real impact. Your visitors want to know they’ve not only landed in the right place, but they are somewhere they can feel comfortable sharing their contact details.

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Chapter 20 Due Process Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Fri, 23 Jul 2021 02:14:23 +0000

“A. I can’t imagine why you want to drag it out at $400 an hour, either.”

The Officer ruled: “the child is here so I’m taking the violin so it stays here with the babysitter. Indeed, Mrs. Theus, wouldn’t it be a fine thing for your husband to find you here visiting, only to land up in the Pennsylvania jail? I would suggest that you leave immediately or that’s exactly what will happen,” the Officer threatened.

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What Is the Right Information at the Right Time for Website Visitors? 5-Minute Brownbag LXXII - The Doctor of Digital™ GMick Smith, PhD

Fri, 23 Jul 2021 01:43:28 +0000

The right information at the right time: the heart of optimizing your site for conversions lies in providing the correct information at the right time. Plenty of businesses make the mistake of asking for too much, too soon. A strategically designed flow builds upon each piece of content to support the next thing a customer will experience. Take charge of your visitors’ experience by offering the following information throughout the flow: value proposition, how it works, social proof, minimal friction, and clear calls to action.

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Chapter 19 Deposition Blues Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Wed, 21 Jul 2021 02:43:48 +0000

Waiting for the transcript, I tried Dr. Heschel’s exercise on assertiveness when she asked me to recite the interaction at Kaitrin’s Reconciliation ceremony, in preparation for her First Holy Communion.

“A. I can’t imagine why this marriage didn’t work, can you?”

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What User Flow Principles Optimize Your Website for Conversions? 5-Minute Lesson LXXI - The Doctor of Digital™ GMick Smith, PhD

Wed, 21 Jul 2021 01:41:12 +0000

Here are the user flow principles I recommend following when optimizing your website for conversions. You don’t want to give your visitors too many choices, too soon. You only give your visitors a limited amount of options so you can control their experience on the website. Another note on keeping it simple: it’s wise to minimize distractions to your users by omitting gratuitous images and unnecessary information. Concentrate on just the information they need to decide to do what you want. Make it easy for the user to scan and consume your content in small chunks.

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Chapter 18 Surviving Therapy Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Tue, 20 Jul 2021 02:39:48 +0000

“I mean to get her deposed and on record, formally.”

“Fine, yes, the transcript is on its way. I found out more than I suspected.”

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How Do I Convert Website Visitors Into Leads? 5-Minute Lunch Lesson Digital Brownbag LXX - The Doctor of Digital™ GMick Smith, PhD

Tue, 20 Jul 2021 01:56:02 +0000

Web design by trial and error is not a strategy. Building a performance-based website is not just about design; it’s about architecture. You wouldn’t build a house without a blueprint, so why would you develop your site without one? An architect designs a custom home around the homeowner’s lifestyle. A good web designer creates a website around the user’s experience: the buyers journey. The layout of a site can make or break a customer’s experience. Design it well, and you’ll see a direct impact on your leads and ultimately your sales. In this episode, I’ll walk you through the critical components of a website that is optimized for conversions. I’ll tackle how to do this by answering the three questions every visitor asks themselves when they land on a website: am I in the right place? Do I trust this website? What am I supposed to do next?

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Chapter 17 In the Best Interests of the Children Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Mon, 19 Jul 2021 01:11:52 +0000

“A pediatrician and a Court-appointed shrink say a child can be left alone.”

“You mean a deposition?”

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What is the 90-Day Website Accessibility Checklist? Episode #149 - The Doctor of Digital™ GMick Smith, PhD

Mon, 19 Jul 2021 00:23:08 +0000

The 90 day website accessibility checklist includes start documenting research and conversations, get your website tested, enlist the help of a digital marketing professional, put a website accessibility plan together and start implementing, and maintain and review beyond the 90 days.

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What Are 5 Reasons Why Web Accessibility is Good for Your Business & Customers Episode #148 - The Doctor of Digital™ GMick Smith, PhD

Mon, 19 Jul 2021 00:05:54 +0000

What is website accessibility? Why is website accessibility important? Elements impacting website accessibility. Benefits of having an accessible website. Recommendations and next steps. Document research and conversations. Get your website tested. Enlist the help of a digital marketing professional. Put a website accessibility plan together. Maintain and review periodically.

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What is the Future of Paid Search & Digital Marketing? Episode #147 - The Doctor of Digital™ GMick Smith, PhD

Sun, 18 Jul 2021 23:42:52 +0000

#paidsearch #digitalmarketing #locationtargeting #digitalmarketingblueprint #cookies #microsoftads #microsoftaudiencenetwork #googleio #pageexperienceupdate #googlelens #googlephotos #shopify #woocommerce #godaddy #square #knowledgegraph #shoppinggraph #merchantcenter #googlemaps #bert #mum #lamda #googleresponsivesearchads #rsas #personalization #coreupdates #eat #eventads #boostedposts #linkedin

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Chapter 16 Do No Harm Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sat, 17 Jul 2021 02:50:51 +0000

I was jolted out of my complacency by reality. I got a surprise call but at least I got a call.

“Perhaps a trial but Protective Services should step in immediately. Are they involved?”

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What is a Model of Content Planning? 5-Minute Lunch Lesson Digital Brownbag LXIX - The Doctor of Digital™ GMick Smith, PhD

Sat, 17 Jul 2021 02:16:07 +0000

Once you’re done with contact mapping with existing contact you will be able to start planning new content. You may use a spreadsheet to organize, direct, and prioritize your content production according to your goals. You can use Google Sheets, Airtable, Trello, or another service for your editorial calendar planning. It’s essential to choose a tool that keeps everything in one place, allows for collaboration, and manages version control.

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What Are 3 Steps to Creating a Content Plan? 5-Minute Lunch Lesson Digital Brownbag LXVIII - The Doctor of Digital™ GMick Smith, PhD

Fri, 16 Jul 2021 02:07:28 +0000

Here are three steps you can use to ensure your content plan aligns with your inbound marketing objectives: set marketing goals, map the available contact to your goals, and identify the buyer’s journey for your buyer personas. Put these three steps down in a single document and build out the details from there. There is a bit more about each step to help guide you.

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Chapter 15 Happy Birthday to You Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Fri, 16 Jul 2021 01:51:41 +0000

I strongly urge Mr. Theus to approach therapy differently than he has in the past.

“Fact. Children are 88% more likely to be seriously injured from child abuse or neglect by their mothers than by their fathers.” US Department of Health and Human Services

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Chapter 15 Happy Birthday to You Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Fri, 16 Jul 2021 01:51:41 +0000

What is the Marketing Funnel? 5-Minute Lunch Lesson Digital Brownbag LXVII - The Doctor of Digital™ GMick Smith, PhD

Thu, 15 Jul 2021 01:33:51 +0000

The steps of your buyer’s journey correspond to the stages of your marketing funnel. The marketing funnel describes a customer in relation to your brand. When they’re brand new or entering the awareness phase, they may only be a site visitor with no intention to purchase. However, they move down the marketing funnel a bit when there’s a notion that they fit your target market. It’s important to note that a lead is just a lead, you just can’t know, if they fit your typical customer persona description.

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What Final Components for Inbound Marketing & Content Marketing Are Needed? Lunch Lesson LXVI - The Doctor of Digital™ GMick Smith, PhD

Wed, 14 Jul 2021 01:38:30 +0000

The fourth component of an inbound marketing strategy is content. The fifth and final major component of an inbound marketing strategy is goal-setting. Contact Marketing is a strategy focused on producing and distributing relevant and valuable content to attract and engage a particular audience.

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What Are the Main Components of an Inbound Marketing Strategy? 5-Minute Lunch Digital Brownbag LXV - The Doctor of Digital™ GMick Smith, PhD

Tue, 13 Jul 2021 03:37:14 +0000

Inbound marketing is exactly what it sounds like: marketing that draws customers to you, rather than actively reaching out to them. Though there are hundreds of ways to “do” inbound marketing, inbound marketing is not about forcing a sale on your potential client. If anything, inbound marketing is about pre-selling your leads and warming them up to you long before they speak to your sales team.

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Summer of Love (Or, When the Revolution Could Not Be Televised) TuneSmith Series T - The Doctor of Digital™ GMick Smith, PhD

Fri, 09 Jul 2021 01:41:09 +0000

The civil rights era might be American culture’s most relentlessly mythologized decade, and nowhere has that been marketed more successfully when mythmaking our collective memory of music festivals. Woodstock has become a shorthand for the counterculture’s zenith, Altamont for its nadir, while Monterey—which featured superstars—was arguably more important than either of the two. Now we have the 1969 Harlem Cultural Festival documented in this new film.

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What Are the Inbound Marketing Stages? 5-Minute Lunch Lesson Digital Brownbag LXIV - The Doctor of Digital™ GMick Smith, PhD

Thu, 08 Jul 2021 03:35:13 +0000

Let’s walk through each of the three main phases of a modern inbound marketing methodology: attract, engage, and delight. Attract: you can’t build a relationship with potential customers if you don’t know who you want to attract. Engage: after you start to attract your audience, it’s time to engage them. Delight: after you’ve built trust with your target customers through engagement, the third and final phase of inbound marketing is delight.

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What is From Funnel to Flywheel with Inbound Marketing? 5-Minute Lunch Lesson Digital Brownbag LXII- The Doctor of Digital™ GMick Smith, PhD

Wed, 07 Jul 2021 02:48:53 +0000

The most current model of inbound marketing methodology is a cycle called Flywheel. In this model, consistent personal relationships will be strong drivers of your business growth as you provide more opportunities to sell and better serve customers and prospects.

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Chapter 14 Deborah’s “Boy” Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Wed, 30 Jun 2021 02:28:37 +0000

“You have your wife to thank for that.”

“He had no insight into himself, he was often oblivious of the impact of his behavior, and did not take feedback very well; he was very intense.”

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How Do I Implement Inbound Marketing Best Practices? 5-Minute Lunch Lesson Digital Brownbag LXII I- The Doctor of Digital™ GMick Smith, PhD

Wed, 30 Jun 2021 01:37:12 +0000

What determines success in inbound marketing? It all starts with, you guessed it, the best strategy driving it. Your role as an inbound marketer is to guide your customers down a path that gives them the information and resources they need and want throughout their buyer’s journey. Your company should be an authority in your industry and all the topics surrounding your products and services you offer. This knowledge will help you build trust with your buyer personas, along with long-term growth for your company.

“If I Had a Hammer” (Pete Seeger) by Peter, Paul, and Mary, 1963, The TuneSmith Series S - The Doctor of Digital™ GMick Smith, PhD

Sun, 27 Jun 2021 21:58:29 +0000

Pete Seeger was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, he also had a string of hit records during the early 1950s as a member of the Weavers, most notably the recording of Lead Belly’s “Good Night Irene.” Peter, Paul, and Mary was an American folk group formed in New York City in 1961, during the American folk music revival phenomenon. The trio was composed of tenor Peter Yarrow, baritone Noel Paul Stookey, and alto Mary Travers.

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Chapter 13 Banking Blues Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sun, 27 Jun 2021 19:37:22 +0000

“Fax that to me,” Deborah said, “I won’t be able to get Kaitrin out of public school this week, but as long as you allow Anne to renege on her promise to pay for Kaitrin’s education, you can send Kaitrin to Holy Spirit next week. Usually a Master will not allow one parent, with only co-legal custody to determine where a child will go to school.”

“So the way this bankruptcy business goes down is that my own flesh and blood sue me?”

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Chapter 12 Ring, Ring, Goes the Bell Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sat, 26 Jun 2021 22:30:02 +0000

Once the bus slowed down, with me behind them, Anne saw me, motioned to Silena by using a circular ‘roll it’ motion on the side of her head, and I saw that Silena had a video camera. I saw the red blinking light winking at me. I breathed deeply.

“That’s false. I have a receipt for Kaitrin’s uniforms dated September 16, 1998, a date which verifies that I paid all of the uniform expense, before Anne left the home,” I added, “so Kaitrin has to leave her school because Anne and Selena say so?”

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How Do I Target Based Where Prospects Surfed? LXI The 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Sat, 26 Jun 2021 22:09:38 +0000

What if I told you that where an Internet user searches provides useful information about almost all the information I talked about in the last several episodes? Well, it’s true. Your prospects’ search behavior can tell you a lot about who they are, what they do, and where they’re from.

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How Do I Target What Prospects Are Saying & Seeing? LX 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Sat, 26 Jun 2021 21:53:26 +0000

An underappreciated method of reaching prospects is targeting them based on what they are saying. And where can you find out what your potential customers are saying? Social Media, of course! In today’s world, one in which people aren’t shy to make a personal opinions, thoughts, needs, and desires public, it’s incredibly easy to figure out what your target audience thinks about a wide variety of topics: including what they think about the products or services in your industry.

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How Do I Target What Prospects Do? LVIX 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Sat, 26 Jun 2021 21:35:23 +0000

Let’s face it: our jobs, what we do, are part of who we are. Our jobs determine who we spend our time with, what products or services we are familiar with, and even our daily surroundings. It’s no surprise, then, what we do defines what we’re interested in buying, too.

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What Tools Target on Social Media? The 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Wed, 23 Jun 2021 02:14:52 +0000

Generating demand for your products or services using social media tools such as Facebook and Instagram.

Chapter 11 The American Health Care System Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Wed, 23 Jun 2021 01:59:36 +0000

“Because,” she smiled, “and I will deny a word of this if you repeat it publicly. In the last campaign I threw a party for the Judge and I donated a large amount to his last election.”

Anne had her hands on her hips, looking very much like a movie director, Silena stood off to the side, while Silena’s kid and Kaitrin came off the bus together.

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Chapter 10 Deborah Silver-Levine, Esq., Feminist Bulldog Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Wed, 23 Jun 2021 01:36:43 +0000

I replied.

“How can you be so sure?” I asked. Deborah was already springing for the door to dismiss me, walking down the hall and excusing me to visit the ladies room.

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Chapter 9 Dr. Bob E. Maple, The Poster Boy of Oysters

Sun, 20 Jun 2021 00:09:06 +0000

The commotion caused people to pop out of offices; I walked downstairs to see myself.

“Perhaps it would be better for you to represent yourself. . . . Please advise as I am scheduling next week’s tasks.”

Know ‘Em? Target Your Prospects Episode #149 - The Doctor of Digital™ GMick Smith, PhD

Thu, 17 Jun 2021 19:18:35 +0000

Generating demand for your products or services and how to target your prospects based on what you know about them. Once you’ve gathered information about your prospects, the next step is determining which digital marketing strategies are best suited to turn those prospects into customers.

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How Do I Target My Prospects? Episode #148 - The Doctor of Digital™ GMick Smith, PhD

Wed, 16 Jun 2021 17:03:02 +0000

Generating demand for your products and services by targeting your prospects using what you know about them. Think about targeting your prospects by using what you know about them in terms of buying presents for your family members. That weird uncle you see once a year is pretty difficult to shop for because, well, you don’t really know him. But what about that family member who you’re really close with? You know they’ll find the perfect present every time because you know and understand them.

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Chapter 8 Bankruptcy Blues Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sun, 13 Jun 2021 21:45:41 +0000

“For the time being, it looks that way. If you have an official order, stamped by a Judge, we will honor it.”

What the?

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Chapter 7 Can Lightening Strike Twice in the Same Spot? Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sun, 13 Jun 2021 21:02:14 +0000

“I dislike involvement in my client’s relationship with Mrs. Theus, however, the extraordinary measures she takes and her outrageous behavior warrants this attention.”

“I can reach him this late? I tried to reach him. They are clever eh? Silena and Anne win on a technicality.”

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How Do I Grow My Business with Online Reputation Management? Episode #146 - The Doctor of DigitalTM

Sat, 12 Jun 2021 23:06:31 +0000

Why is online reputation so important? What tools can you use to monitor what’s said about your brand online? How do you respond to negative and positive reviews to help strengthen your reputation? What tactics can you use prepare for negative reviews and generate more positive online reviews for your business? In summary: monitor your reputation (social listening review tracking and Google); track volume, sentiment (score), sources, cloud terms, and influencers; reputation management helps boost your sales; leverage the power of technology, I provide a list of useful tools; to manage your reputation in Google you need a good SEO strategy; and respond to negative and positive reviews.

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How Do Customers Find You? Episode #145 - The Doctor of Digital™ GMick Smith, PhD

Sat, 12 Jun 2021 22:37:21 +0000

Define local search and benefits; review four main types of search results; seven action items you can implement in your business. in summary: need a mobile friendly site; add address to Web Site; create GMB listing; create new content with location; update business citations; optimize for voice searches; and get Google guaranteed.

Chapter 6 The Big Afghan Burning Series - The Doctor of Digital™ GMick Smith, PhD

Sat, 12 Jun 2021 22:07:04 +0000

The Judge said, “Mr. Schlechter, since I’ve got your client’s IRS returns here, and Mrs. Theus will supply her records at a later date, I will render a decision based on the evidence presented today.

“We again request that you kindly direct Mrs. Theus to act in a civilized and cordial fashion; to do otherwise in violation not only of the spirit, but the letter of the Custody Order.”

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“I Second That Emotion,” The Miracles The TuneSmith Series R

Wed, 09 Jun 2021 23:11:48 +0000

Live 5 June 2021 Pala Casino, CA

Hey! Baby What Channels? LIV 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Tue, 08 Jun 2021 02:12:22 +0000

Once you have identified the components of your message, it’s time to decide which online channels you want to use to tell your story. Since each channel requires a different format, your creative team should be briefed on how to present the story best for that channel. Building your digital strategy requires answering important questions. Throughout several episodes I have drafted a checklist with a set of items that will help you develop your strategy or validate the one you already have. Here’s the episode with a full list of questions for your reference.

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Please consider purchasing the intro song, “Hey! Baby,” Bruce Channel.

Chapter 5 The Eunuch Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Mon, 07 Jun 2021 19:12:32 +0000

I felt Anne slowly backing away.

“Will counsel please rise,” the Judge said. Robert motioned for me to stand as were Bill and Anne.

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Live Miracles! - The Doctor of Digital™ GMick Smith, PhD

Sat, 05 Jun 2021 23:57:33 +0000

I interviewed the Miracles live before their concert fifth of June 2021!

Test 2

Sat, 05 Jun 2021 20:11:05 +0000

A new episode

Episode 124 - The Doctor of Digital™ GMick Smith, PhD

Sat, 05 Jun 2021 19:21:28 +0000

Test

Chapter 4 The Law is a Process Burning Serial - The Doctor of Digital™

Thu, 03 Jun 2021 01:39:20 +0000

“i love you too, my Star & Angel, time to go now. We’ll stay in touch.”

“I’m so fucking angry I could scratch your eyes out!”

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Are You a Tool (Or, Do You Know How to Use Them)? B2B LIII 5-Minute Lunch Lesson The Digital Brown - The Doctor of Digital™ GMick Smith, PhD

Sun, 30 May 2021 23:32:41 +0000

The company is a manufacturer of handtools and equipment. Let’s call them TFY (Tools For You). They’re targeting two primary buyer personas: number one, the consumer, who will ultimately be using the tools; and number two, the retail stores where their tools are sold (their distribution channel). According to our checklist questions, you should have different themes of messaging, that will look something like I describe: TFY’s message to the distributor (B2B).

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Chapter 3 Home, Sweet, Home Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sun, 30 May 2021 16:43:10 +0000

“One time I made the mistake of estimating their value from collector magazines. I told Anne that my childhood baseball card was collection 10 to 12 Gs, maybe 15.”

I slipped a kids pamphlet entitled, You Can Say No, in her backpack.

Welcome to the latest feature on The Doctor of Digital Podcast! This serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode!

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Chapter 2 Father’s Rights Burning Serial - The Doctor of Digital™ GMick Smith, PhD

Sun, 30 May 2021 01:48:31 +0000

“I’ll bring her when I’m good and ready. I’m her mother and I will decide.”

“Cards?”

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Chapter 1 Don’t Leave Home Without It Burning Serial

Sun, 30 May 2021 01:41:21 +0000

No parent prepares for a child taken.

“Look Anne I’ve done all that you asked. Now what? Will you bring Kaitrin back home?”

Welcome to the latest feature on The Doctor of Digital Podcast! The Burning Serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode!

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Burning: A Novel by G. Mick Smith Table of Contents

Sun, 30 May 2021 01:31:25 +0000

Welcome to the latest feature on The Doctor of Digital Podcast! The Burning Serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode!

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Are You a Tool (Or, Do You Know How to Use Them)? 5-Minute Lunch Lesson The Digital Brownbag LII - The Doctor of Digital™ GMick Smith, PhD

Tue, 25 May 2021 17:37:27 +0000

Let’s consider an example, imagine a company with two different messages to communicate in their digital strategy. The company is a manufacturer of hand tools and equipment. Let’s call them TFY (Tools For You). They are targeting two primary buyer personas: one, the consumer, who will ultimately be using the tools; two, the retail stores where their tools are sold (their distribution channel).

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How Did Motown Become Political? “What’s Going On,” Marvin Gaye, The TuneSmith Series Q - The Doctor of Digital™ GMick Smith, PhD

Tue, 25 May 2021 02:55:34 +0000

On the 50th anniversary of the release the song caused friction within the Motown label because of its political context. Berry Gordy didn’t like the song at all and thought that Marvin was committing career suicide. Behind his back the song was released and it went on to sell worldwide two million copies.

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How to Market a Hammond Organ, “Like A Rolling Stone,” Al Kooper The TuneSmith Series P - The Doctor of Digital™ GMick Smith, PhD

Tue, 25 May 2021 02:36:38 +0000

The song was so far ahead of its time that it is difficult to think about it in context. Every other song from this era is a beloved artifact, forgotten more typically. This song still sits more comfortably on any rock, Americano, or roots music playlist, and sound fresher and more relevant than nearly anything else that might come before or after.

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Are You Blue or Red? 5-Minute Lunch Lesson The Digital Brownbag LI - The Doctor of Digital™ GMick Smith, PhD

Mon, 24 May 2021 19:49:07 +0000

Once you know whether you are competing in a red ocean or a blue ocean we can define more questions based on our digital strategy checklist. Are we competing in a very well-known arena where sales will come from grabbing a piece of an existing pie? Or, are we offering something that has a little competition and requires a new market?

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Is It a Bust or a Boombox? The TuneSmith Series O - The Doctor of Digital™ GMick Smith, PhD

Thu, 20 May 2021 20:35:39 +0000

Facebook users can stream from Spotify through the Facebook app on iOS or Android. This feature will be available to both free Spotify users and premium subscribers.This is Project Boombox.

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Kindly consider purchasing the intro song, “The Guns of Brixton,” The Clash

Are You Competing in a Red Ocean or a Blue Ocean? 5-Minute Lunch Lesson The Digital Brownbag L - The Doctor of Digital™ GMick Smith, PhD

Wed, 19 May 2021 01:52:12 +0000

There are two sorts of oceans: red oceans and blue oceans. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known; here, companies try to outperform their rivals to grab a greater share of existing demand, and as the market space gets crowded, opportunities for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody. Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Although some blue oceans are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

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Kindly consider buying the intro song, “The Ocean,” Led Zeppelin.

What the Ska? “Israelites,” Desmond Dekkar 5-Minute Lunch Lesson The Digital Brownbag N - The Doctor of Digital™ GMick Smith, PhD

Tue, 18 May 2021 02:01:11 +0000

Like a cultural barometer, the rise of ska indicates when and where social, political, and economic institutions disappoint their people and push them to reinvent the process for making meaning out of life. When people or groups embark on this process, it becomes even more necessary to embrace expressive, liberating forms of art for help during the struggle. In its history as a music of freedom, ska has itself flowed freely to wherever people are celebrating the rhythms and sounds of hope.

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How Do You Reach Your Ideal Customers? 5-Minute Lunch Lesson The Digital Brownbag XLIX - The Doctor of Digital™ GMick Smith, PhD

Mon, 17 May 2021 21:03:45 +0000

So you’ve defined your ideal customers now, how do you reach them? To reach your target audience in today’s business world, you must have a solid digital strategy in place. You’ll notice I called this a digital strategy rather than a digital marketing strategy, since I believe this goes way beyond marketing. Your digital strategy should flow out from your broader business goals and objectives. It should involve more people than just your marketing team, in fact, it should include all C-level strategists.

Episode 108 - The Doctor of Digital™ GMick Smith, PhD

Tue, 11 May 2021 18:23:10 +0000

A new episode

Why Did the Teenagers Rock ‘n’ Roll During the Pandemic of 1957? The TuneSmith Series M - The Doctor of Digital™ GMick Smith, PhD

Tue, 11 May 2021 02:17:39 +0000

A striking contrast between 1957 and the present is that Americans today appear to have a much lower tolerance for risk than their grandparents and great grandparents. As one contemporary recalled, “For those who grew up in the 1930s and 1940s, there was nothing unusual about finding yourself threatened by contagious disease. Mumps, measles, chickenpox, and German measles swept through our entire schools and towns. . . . We took the Asian flu in stride. We said our prayers and took our chances.“ Perhaps a society with a stronger fabric of family life, community life, and church life was better equipped to withstand the anguish of untimely deaths in a society that has, in so many ways, come apart.

There were no lockdown since the US working population did not have the option to work from home in 1957. In the absence of a telecommunications infrastructure more sophisticated than the telephone (and a quarter of U.S. households still did not have a landline in 1957), the choice was between working at one’s workplace or not working at all.

In 1957–even with a serious risk of infectious disease (and not just flu; there was also polio and much else), life was jovial. By contrast, to be young in 2020 was—for most American teenagers—rather hellish. Stuck indoors, struggling to concentrate on “distance-learning” with irritable parents working from home in the next room, young people experienced at best frustration and at worst mental illness.

Huey “Piano” Smith captured the celebration of the rock ‘n’ roll generation despite the pandemic.

The episode blogpost may be viewed at:
https://www.blogger.com/blog/post/edit/16280040/8446940506587874311

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Consider purchasing the song, “Rockin’ Pneumonia and the Boogie Woogie Flu,” Huey “Piano” Smith.

Now We Have Developed a Persona—What’s Next? 5-Minute Lunch Lesson The Digital Brownbag XLVII - The Doctor of Digital™ GMick Smith, PhD

Mon, 10 May 2021 01:18:08 +0000

Now that you know the buyer persona identity for your contacts how do you serve them personalized content? First, try personalizing your landing pages, so they speak specifically to your buyer persona. Many landing page editing programs have dynamic content capabilities that enable you to connect your landing page contact directly to your CRM. You can customize the landing page copy dynamically, so it displays different content depending on the persona.

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Consider purchasing the intro song, “Now Is The Time,” Ian Hunter.

How Do I Get Found On the Ground? 5-Minute Lunch Lesson The Digital Brownbag XLVI - The Doctor of Digital™ GMick Smith, PhD

Mon, 10 May 2021 00:49:34 +0000

Local SEO is all about increasing search visibility for businesses that serve their customers in a focused local geographic area. Any company that is local and serves loyal customers can benefit from local SEO. Local brick and mortar stores like restaurants, bars, laundromats, healthcare practitioners, law offices, and retail stores are all businesses that should be losing local SEO.

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Consider purchasing the intro song, “Soft Ground,” Mott The Hoople.

What is an Empathy Map? 5-Minute Lunch Lesson The Digital Brownbag XLV - The Doctor of Digital™ GMick Smith, PhD

Thu, 06 May 2021 16:35:20 +0000

Who is this? Pain points; gain points; what do they want to know? What do they not want to know? Why do they buy from us? Where do they find us?

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Consider purchasing the intro song, “Rain,” Ian Hunter.

Why Do We Need Buyer Personas? 5-Minute Lunch Lesson The Digital Brownbag XLIV - The Doctor of Digital™ GMick Smith, PhD

Tue, 04 May 2021 01:47:00 +0000

Win more business and increase your revenue; understand your unique selling points; avoid boilerplate marketing; crafting the perfect message to woo your prospect; and, the missing link in your content strategy.

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Intro music: “F.B.I,” The Ian Hunter Band

Who Is the Dandy Who Fell to Earth? “Dandy,” Ian Hunter The TuneSmith Series L - The Doctor of Digital™ GMick Smith, PhD

Sat, 01 May 2021 23:23:11 +0000

Tony Defries, considering that to be a star, you had to act like a star, and with a nod towards Colonel Tom Parker and Elvis Presley, David Bowie was marketed creating an image of stardom and success. As Mott The Hoople and Bowie met, David had just completed recording sessions for the album that would bring worldwide acclaim, The Rise and Fall of Ziggy Stardust and the Spiders from Mars. He had finally focused his storytelling with a staggering record centered on an alien who adopted human form, the concept allowing David to make theatricality with a space fixation and orientation towards the apocalyptic.

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Are You Ready For the Google Update? 5-Minute Lunch Lesson The Digital Brownbag XLIII - The Doctor of Digital™ GMick Smith, PhD

Thu, 29 Apr 2021 21:36:32 +0000

Step one page experience, step two fix errors in search console, step three don’t forget to run a site audit, and finally, conclusion don’t wait for Google to roll out the update to see what happens to your website. Unlike most updates, Google is giving you a chance to fix your issues before they roll out the algorithm. So, do yourself a favor and fix them. This way you won’t have to worry about your traffic declining.

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Mark Jamieson Interview Episode #143 - The Doctor of Digital™ GMick Smith, PhD

Thu, 22 Apr 2021 15:58:46 +0000

Rethinking the role of SEO and Social Media in your search strategy: with Google’s constant algorithm updates, Mark covers how audio and search is essential for everyone. Explore the new strategies for capitalizing on voice search, Web Site FAQs, online directories, influencing marketing strategies and more.

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Is this the Age of Aquarius? The TuneSmith Series K - The Doctor of Digital™ GMick Smith, PhD

Wed, 21 Apr 2021 01:33:56 +0000

The genius marketing of Woodstock 1969 by any marketer will tell you to set goals, and the four entrepreneurs behind Woodstock ‘69 were optimistic with theirs. John Roberts, Joel Rosenman, Artie Kornfeld, and Michael Lang created Woodstock Ventures with success in mind. They were all 27 or under, with just two being involved in the music industry in some way, shape, or form. They mapped out their marketing strategy and had the best worldwide musicians in mind to play. With their hard work, a few ads, and word of mouth, they expected a turnout of 40,000. They wanted a turnout of around 200,000 and planned for that. About 500,000 people showed up.

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How D’ya Brand ‘Da Blooz? The TuneSmith Series J - The Doctor of Digital™ GMick Smith, PhD

Tue, 20 Apr 2021 02:48:15 +0000

Blues artists are master storytellers. Through the music they tell amazing stories of struggle, sorrow, joy, and well, more struggle. It’s the blues after all. Through it all many artists found their own unique voice and have created their own distinctive brand of blues. And with it, adoring fans that follow them feel a connection to the particular brand of blues that they play. As a social media strategist, I’ve often thought about the lessons I’ve learned from listening to my heroes. Here are three top links between branding and the blues: simplicity, passion, and character.

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Who Is Watching Me? 5-Minute Lunch Lesson The Digital Brownbag XLII - The Doctor of Digital™ GMick Smith, PhD

Thu, 15 Apr 2021 02:05:15 +0000

Once you have conducted your market research and have your completed competitive analysis report in hand, use your newly gained insights to develop a digital marketing strategy that will drive results for your business. Your objective is to create a plan that has your customers and their experience with your brand at the center of your activities. By continually analyzing your results and refining your tactics, you will have a better chance of remaining relevant to your customers and retaining them as loyal fans of your products and services.

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Who Keyed Me? 5-Minute Lunch Lesson The Digital Brownbag XLI - The Doctor of Digital™ GMick Smith, PhD

Wed, 14 Apr 2021 02:41:56 +0000

The keywords that a website ranks for can reveal a lot about your competitor’s strategy. Download their top 100 Google ranking results, highlight which keywords your competitors rank for in the top 30 Google results, and filter and categorize them: branded, non-branded, information, research, and intention or commercial.

Keying according to the Urban Dictionary is: 1. The act of scraping the sharper point of a car key across the windshield or front door of a car, making a screeching sound and leaving a large scratch in the paint. Often performed in anger or spite: or vandalism.

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How Do I Jones My Competition? 5-Minute Lunch Lesson The Digital Brownbag XL - The Doctor of Digital™ GMick Smith, PhD

Tue, 13 Apr 2021 01:41:22 +0000

How do I beat my competition? Check their reviews, review their social media, competitor product summaries, strategies used by your competitors, Google ads, remarketing and banner advertising, and SEO.

Jonesing according to the Urban Dictionary is to have a strong need, desire, or craving for something. For example, in the Cheech and Chong song, "Basketball Jones, I got a basketball jones, I got a basketball jones . . . ."
https://www.youtube.com/watch?v=DlhWPVJNAOo

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What the Google FLoC? 5-Minute Lunch Lesson The Digital Brownbag XXXIX - The Doctor of Digital™ GMick Smith, PhD

Mon, 12 Apr 2021 01:25:09 +0000

The third-party cookie is dying, and Google is trying to create its replacement. No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been the linchpin in a shadowy, seedy, multi-billion dollar advertising surveillance industry on the web; phasing out tracking cookies and other persistent third-party identifiers is long overdue. However, as the foundations shift beneath the advertising industry, its biggest players are determined to land on their feet.

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What Are Competitor Strengths & Weaknesses? 5-Minute Lunch Lesson The Digital Brownbag XXXVIII - The Doctor of Digital™ GMick Smith, PhD

Mon, 12 Apr 2021 01:05:25 +0000

Once you have your list of online competitors, drill down further into their online presence, and review how their SEO has been performing. You can compare their information over the past 24 months to uncover: their estimated ad spend on search advertising, specific months when they engage in search engine advertising, the keywords they target in the ad copy they use to attract search engine visitors, their SEO traffic volume over time as this metric tells you whether they are active with SEO.

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Eric Cook Interview Episode #142 - The Doctor of Digital™ GMick Smith, PhD

Thu, 08 Apr 2021 18:30:18 +0000

Eric helps community banks build their digital strategy and community bankers build a personal brand via online and social strategies. Digital strategist, public speaker, educator and mentor, and the #TheLinkedBanker.

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How Do I Do Competitive Analysis & Research? 5-Minute Lunch Lesson The Digital Brownbag XXXVII - The Doctor of Digital™ GMick Smith, PhD

Thu, 08 Apr 2021 01:43:18 +0000

Often business owners talk about how well they feature in a competitive space and online marketing. However, they may not focus on their competitors and instead concentrate on how well their business is doing. True enough, but unless you benchmark your business against others in your industry, you may not know how digitally advanced you are in all areas. Benchmarking will help you set goals to at least match or surpass your competitors in the digital space. It will also allow you to potentially pick up a few great ideas from the competition and execute them better.

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ProAmerica360.com Haydee Sperling Interview Episode #141 - The Doctor of Digital™ GMick Smith, PhD

Tue, 06 Apr 2021 17:01:04 +0000

Innovator, fierce, standing up for what is right, networking patriotic Americans.

Voting in the ballot box is crucial, but so is the vote we offer every time we spend our dollars.

*Hire Conservative Professionals
*Small Business Owner Networking /Job postings
*Finding Local Clubs and National organizations
*Buy Made in the USA products
*Discover Conservative Celebrity /Book tours

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What Marketing Funnel Leads to Success? 5-Minute Lunch Lesson The Digital Brownbag XXXVI - The Doctor of Digital™ GMick Smith, PhD

Mon, 05 Apr 2021 17:45:18 +0000

Is your contact set up in such a way that it creates a marketing funnel for your potential clients?

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What Audits Lead to Success? 5-Minute Lunch Lesson The Digital Brownbag XXXV - The Doctor of Digital™ GMick Smith, PhD

Mon, 05 Apr 2021 17:28:33 +0000

Analyzing your market, your products, or services, and your competition by critical audits.

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How is My Project Managed? 5-Minute Lunch Lesson The Digital Brownbag XXXIV - The Doctor of Digital™ GMick Smith, PhD

Fri, 02 Apr 2021 20:12:32 +0000

Your project is managed realizing that both parties have responsibilities within the project. Defining who is responsible for which parts of the project will set immediate expectations as to who is doing what.

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How Do I Begin With Google Analytics? 5-Minute Lunch Lesson The Digital Brownbag XXXIII - The Doctor of Digital™ GMick Smith, PhD

Fri, 02 Apr 2021 18:13:28 +0000

Ultimately, I’ll show you how to create an implement an account, set up views and filters, read basic reports, set up dashboards, perform basic analytics, and set up goals and campaign tracking.

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Jason McCoy Interview Episode #140- The Doctor of Digital™ GMick Smith, PhD

Wed, 31 Mar 2021 16:27:20 +0000

Jason is a top WSI consultant who has worked for the company for almost 4 years, and he worked for AT&T for over 17 years, he holds a bachelors degree from Iowa State University and an MBA in marketing from Roosevelt University.

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Episode #139 What Are Heavenly Steps to Attracting More Qualified Leads Online? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 25 Mar 2021 01:43:23 +0000

What is a lead? The seven step framework; recap and summary; determine your revenue goals; understand your buyer personas and their journey; create the content and funnel that is right for you; and test, try out, learn, measure results and iterate.

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Why Was “Hey Jude” a Hit But "Revolution” Wasn’t? The Beatles, The TuneSmith Series, Episode I - The Doctor of Digital, G.Mick Smith, PhD

Wed, 24 Mar 2021 01:45:18 +0000

Deconstructing the marketing messages behind the Beatles' song "Revolution" or why "Hey Jude" was the hit and "Revolution" wasn't. Marketing “Revolution” normalized the everyday wearing of sports shoes. Many years later, the daily wearing of shoes designed for professional athletes is a normal part of consumer culture, demonstrating how society can live in the legacy of extraordinary marketing campaigns. Indeed, the possibility that so many people are wearing these shoes because Lennon, meditating in India, decided to address the politics of 1968, as a reminder that the collision of culture and politics in a medium of marketing can often create the most unpredictable outcomes imaginable.

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Why “The Revolution Will Not Be Televised”? by Gil Scott-Heron The TuneSmith Series, Episode H - The Doctor of Digital, G.Mick Smith, PhD

Tue, 23 Mar 2021 01:56:17 +0000

The song is a poem and song recorded in 1970; repressive regimes and sports owners now appropriate this revolutionary and classic ‘60s slogan. Today, sports and controversy go hand-in-hand, I wonder what Scott-Heron would think of the appropriating, marketing, and selling of his revolutionary song?

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Remember the ‘60s? "The Times They Are A-Changin,'" Bob Dylan, The TuneSmith Series, Episode G - The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Mar 2021 02:32:09 +0000

Case study of the digital marketing of Bob Dylan. Individuals from traditional religious and moral backgrounds, i.e., Christian gospel singers, social justice folk singers, and symbolically at the forefront Bob Dylan (who is Jewish), are in the forefront of liberal social change in the civil rights movement and early anti-war efforts. They view activism as an application of their Judeo-Christian freedom and justice principles.

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Episode #138 Gabor Markus Interview - The Doctor of Digital, G.Mick Smith, PhD

Wed, 17 Mar 2021 16:34:53 +0000

The interview for today is Gabor Marcus from Geneva Switzerland and we had a chance to talk to our expert who simplifies the Internet, helps entrepreneurs, marketers, and students who are digitizing their business, be successful, go digital!

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Episode #137 Carlos Guzman Interview - The Doctor of Digital, G.Mick Smith, PhD

Wed, 10 Mar 2021 18:58:00 +0000

Digital marketing, public speaking, web development, search engine optimization, blogging, search engine marketing, social media marketing, demand generation, marketing consulting, and market research!

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Episode #136 Cormac Farrelly Interview - The Doctor of Digital, G.Mick Smith, PhD

Wed, 10 Mar 2021 17:45:33 +0000

Digital strategist and creative marketer helping food and beverage companies grow their business online!

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Episode #135 Chuck Bankoff Interview - The Doctor of Digital, G.Mick Smith, PhD

Thu, 04 Mar 2021 21:23:15 +0000

Charter and private school marketing specialist Chuck Bankoff shares his thoughts on digital marketing.

Here is a brief excerpt: how did you get into digital marketing in the first place?

“Over 20 years ago just when NAFTA became a thing and I was just high enough on the corporate totem pole to realize that since I was in special projects that I was in the process of outsourcing my own job. Everyone else I knew was just waiting for that inevitability to happen. I started looking into different options and at that time there was this thing called the internet. And at that time it was the very early days.

The Internet was just kind of getting started as a matter fact. I remember making fun of the name like Google. I wanted something that looked like it had a future and not something that was just kind of on the downward slope. It appeared to have so much potential so I started off as a website development company back when websites were a unique skill-set and it grew from there. I mean, I would basically say that I've been rather lucky. I just made a good choice for luck. Well, right play for the right time.”

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XXXII Supplier Service Level Agreements, 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 02 Mar 2021 03:27:34 +0000

A service level agreement (SLA) is a contract between a service provider and the end-user that defines the level of service expected from the service provider. It is essential that you understand the service level agreement of each supplier you work with so you know what kind of timelines to expect when working with them.

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XXXI Key Tools & Resources, 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 02 Mar 2021 03:10:43 +0000

As mentioned in previous episodes once your project is accepted by the supplier they will set up your project in their project management system and give you access to track the progress of the project and communicate with them during the development process.

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How Do I Build & Launch? 5-Minute Lunch Lesson The Digital Brownbag XXX - The Doctor of Digital, G.Mick Smith, PhD

Tue, 02 Mar 2021 02:51:21 +0000

This is the step during which the producer will commence the implementation of the solution contracted. This episode will outline the implementation processes related to my core services. What services do you need?

What do we do?
We work with business owners who are often frustrated or uncertain about how to increase their sales, compete in their marketplace and grow their businesses. We help them overcome these challenges. Request my one-pager and a free website analysis!

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Episode F., The TuneSmith Series, “Shop Around,” The Miracles featuring Smokey Robinson - The Doctor of Digital, G.Mick Smith, PhD

Sat, 27 Feb 2021 23:50:35 +0000

The original version of the song was released in 1960 and had a strong blues influence, after it was a local hit around Detroit. Berry Gordy decided that the song needed to be re-recorded to achieve wider marketing and commercial appeal. The second version reached number one on the Billboard R&B chart and number two on the Billboard hot 100 chart.

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Episode #134 Is Email Marketing Dead? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 26 Feb 2021 02:51:05 +0000

1. Build a clean list; 2. Send the right contact; 3. Improve deliverability and open rate; 4. Test everything; 5. Automate drip campaign; and 6. Track and measure.

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Bad Boys? Episode E. The TuneSmith Series, “(I Can’t Get No) Satisfaction,” The Rolling Stones - The Doctor of Digital, G.Mick Smith, PhD

Wed, 24 Feb 2021 02:58:21 +0000

For the past decades the Rolling Stones have enjoyed tremendous success as the original bad boys of rock for their image based on sex, drugs, and rock ‘n’ roll. The Stones’ manager, Andrew Loog Oldham, worked tirelessly to create a new image for the stones to market them as the anti-Beatles once he realized their wholesome image was not catching on with the fans.

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XXIX For-Profit Colleges, 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Mon, 22 Feb 2021 23:28:39 +0000

What type of Digital Marketing addresses student needs in For-Profit colleges?

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Episode D. The TuneSmith Series, “I’m Black and I’m Proud,” James Brown - The Doctor of Digital, G.Mick Smith, PhD

Mon, 22 Feb 2021 02:30:59 +0000

Marketed as a gentle song using a children’s choir and quoting gospel great Mahalia Jackson James Brown says to work hard for yourself: demand a chance to do things for ourselves. He says depend on yourself rather than be dependent on others.

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Episode #133 Kelly Biggs Interview - The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Feb 2021 20:03:06 +0000

Connecting your digital marketing efforts to your business goals. Kelly is passionate about leveraging her digital marketing and business acumen so that her clients win in the marketplace.

Can you tell me a bit about your background and how you got started in digital marketing?

I had many years in sales and marketing and as a sales executive and sales manager I can relate to those of you with a sales background. It is a really interesting field and when you think of it nobody ever goes to school to learn to become a salesperson. Then, when you are in sales people will quickly try to change the subject hoping that you won't sell them something. Yet, I've had fun with sales and along the way I’ve found there is an art to selling. A key is in simply relationship building and those who do it well are truly motivated to helping others. These sales people will do well in the field. They will really enjoy their career and I’m proud to say I've won numerous sales Awards in both Fortune 50 companies. My husband and I are really refugees from corporate America and for various reasons we decided we had what it takes to go out on our own. My background in sales and marketing with a technical interest and his background as a software engineer we loved the idea of working for ourselves. We are able to bring business and technical acumen to clients and help them to grow their business. We also love the fact that digital marketing changes as you know, almost daily and keeps life interesting.

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Episode #132 Ryan Kelly Interview- The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Feb 2021 18:54:55 +0000

#sandiego #sandiegobusiness #sandiegocounty #thedoctorofdigital #doctorofdigital #podcast #podcasting #seo #digitalmarketing

Can you tell us a little bit about your background and how you got started in digital marketing?

I appreciate that you can spend some time with us today.

I appreciate the invite onto your show, and I know that you have a great presence and a good following. So I'm excited to spend some time with you. So yeah kind of where I come from I guess right with my background. So I'll tell you I am 42 years old. I was born in 1978 and just to give you an idea of kind of where I'm at in my life journey. And when you asked where I kind of came from and maybe with my background or experience was I was a nerdy Yellow Page kid right though for all those all those wonderful people younger than me. You may not know what the Yellow Pages used to be like with the Yellow Pages bought me my first two homes so that yellow page office. Eventually. I became an assistant to an account executive and then I became an executive took over the office and then working with a much larger territory of the United States if you will, so what ended up happening was I was in the Yellow Pages. I was working with small businesses. I was feeling selling advertising Nationwide and I saw this thing coming called the internet and bear in mind. I was a young guy when this started happening an old crusty dude that was saying no to the internet. I was super duper excited about it and I saw it coming and I saw how the internet was going to change the face of advertising and at that time that was many years ago. I put my notice in to the president of the company of the American brand of the company.

He refused to take my resignation. Can I put my notice in and said, you know, I see the internet coming. I want to be on the internet. I don't know if I want to be on ink on paper anymore. So he actually wouldn't let me quit. He found me a new position and tasked me with developing internet marketing products and working and end it developing an internet marketing team to create internet marketing products and we could sell nationwide. I was selling digital marketing with nationwide packages.

And what ended up happening was it only solidified my love and excitement about internet marketing so sadly, I still put my notice in later, but I gave him 6 months to notice and I trained my replacement. So that was 14 years ago that that that transition happened where I went from corporate executive to agency owner with my wife.

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Episode C. The TuneSmith Series, “Heartbreak Hotel,” Elvis Presley - The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Feb 2021 02:53:34 +0000

Colonel Tom Parker marketed the first major rock ‘n’ roll star in history, and designed the first-ever blueprint for marketing rock ‘n’ roll that included not just music, but movies, TV shows, concerts, and hundreds of products.

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Episode #131 Neal Lappe Interview- The Doctor of Digital, G.Mick Smith, PhD

Wed, 17 Feb 2021 17:58:54 +0000

Digital expert Neil Lappe interviews to share his knowledge of the field and the latest developments!

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Episode B. The TuneSmith Series, “Hit the Road Jack,” Ray Charles- The Doctor of Digital, G.Mick Smith, PhD

Wed, 17 Feb 2021 02:46:54 +0000

“Hit the Road Jack” is a song written by rhythm and blues artist Percy Mayfield and first recorded in 1960 as an a cappella demo sent to Art Rupe. The recording hit number one for two weeks on the Billboard hot 100 beginning on Monday, October 9, 1961. It won a Grammy award for best rhythm and blues recording; the song was number one on the R&B chart for five weeks becoming Charles’s sixth number one on that chart.

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Episode A. The TuneSmith Series, “All The Young Dudes,” Mott The Hoople - The Doctor of Digital, G.Mick Smith, PhD

Mon, 15 Feb 2021 00:20:17 +0000

The TuneSmith Series Rock, Soul, & Pop hits, background of “All The Young Dudes” (Bowie) recorded by Mott The Hoople.

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XXVIII Submitting Requirements 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD

Wed, 10 Feb 2021 02:58:20 +0000

Build and implement phases submitting requirements to the supplier.

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“In A Good Way,” Michael Riah Sponsor Promo - The Doctor of Digital, G.Mick Smith, PhD

Tue, 09 Feb 2021 02:53:42 +0000

Michael Riah Sponsor Promo

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XXVII Web Development 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 04 Feb 2021 03:12:25 +0000

Checklist for delivering a web development project.

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Episode #130 How Do I Begin a CRM? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 04 Feb 2021 02:58:40 +0000

Four benefits of a CRM; nine must-have CRM features; to reap the full benefits of a CRM, you have to choose one with the features that are right for your business today and that can grow with you as your business evolves.

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“Just A Man,” Michael Riah Sponsor - The Doctor of Digital, G.Mick Smith, PhD

Mon, 01 Feb 2021 03:23:55 +0000

Michael Riah Sponsor Promo for The Doctor of Digital

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XXVI PPC Campaign 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 29 Jan 2021 02:59:06 +0000

Checklist for delivering a PPC campaign.

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Episode #129 What Are 5 Ways to Digitally Transform My Business? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 29 Jan 2021 02:43:48 +0000

What is digital transformation?; Should you digitally transform your business?; Five ways to digitally transform your business; and recap and summary.

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XXV Delivering a SEO Campaign 5-Minute Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 28 Jan 2021 03:29:15 +0000

Checklist for delivering a SEO campaign.

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XXIV Digital Process Flow 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 28 Jan 2021 03:12:03 +0000

Five ways to digitally transform your business. The end to end digital process flow is driven with the customer in mind and should be performed concurrently and continuously.

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XXIII Content Development/Publishing 5-Minute Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 22 Jan 2021 02:54:25 +0000

Checklist for delivering a contact development and publishing project.

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Episode #128 LinkedIn Marketing - The Doctor of Digital, G.Mick Smith, PhD

Fri, 22 Jan 2021 02:37:47 +0000

LinkedIn personal coaching, LinkedIn online on-site training, LinkedIn company page makeover, LinkedIn personal profile makeover, grow personal profiles network, marketing to your connections by sharing relevant messaging on their newsfeed, and lead generation messages targeted to determine interest.

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XXII Social Campaign 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 21 Jan 2021 02:52:49 +0000

Checklist for delivering a social campaign.

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Episode #127 Does Your Brand Have a Voice? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 21 Jan 2021 02:41:56 +0000

Voice user interface, evolution of communication, trends, evolution of interfaces, and what is voice user interface all about? What can it achieve? Where does it make sense?

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XXI Email Marketing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 20 Jan 2021 02:47:40 +0000

Checklist for delivering an email marketing campaign.

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XX Health & Wellness 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 19 Jan 2021 02:48:51 +0000

Case study: How does a health & wellness organization increase sales through digital marketing?

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Episode #126 Discovery Phase - The Doctor of Digital, G.Mick Smith, PhD

Sun, 17 Jan 2021 00:44:47 +0000

Website health, online demand, consumer trends, visibility and search engines, online reputation, online competition, LinkedIn, Key findings, presentation, meeting plan and agenda, Digital Minds book.

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XIX My WSI Story 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 15 Jan 2021 02:28:16 +0000

Why WSI? WSI is the largest digital marketing network of its kind. We have partners and clients in every corner of the world. We have the passion and expertise to help any business do better marketing: no matter where they are located. I feature global knowledge but local results.

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XVIII Webinar 5 Ways 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD

Thu, 14 Jan 2021 02:56:51 +0000

Five Ways to Digitally Transform Your Business in 2021, Wednesday, January 27, 9 AM PST, 45 minute session.

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Episode #125 What Are the Best Practices in Digital Marketing for Manufacturing? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 14 Jan 2021 02:43:30 +0000

45% are not sure how many leads convert on their website; only 30% of marketers in the manufacturing industry feel that they are using their web and social content effectively; 40% of companies say they saw significant cost savings by using digital marketing to promote their products and services; and 75% of manufacturers plan to use video on their website.

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XVII 811 Meeting 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 13 Jan 2021 02:34:15 +0000

What is the 411 on an 811 meeting?

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XVI GDPR 5-Minute Lunch Lesson The Digital Brown Bag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 12 Jan 2021 03:07:49 +0000

12 point checklist to help your organization with GDPR.

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Episode #124 Honest Truths about Viral Content - The Doctor of Digital, G.Mick Smith, PhD

Tue, 12 Jan 2021 02:43:43 +0000

Viral content, viral marketing, questions to consider and truths about viral content.

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Episode #123 How Do I Create a Buyer Persona for My Business? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 08 Jan 2021 23:23:09 +0000

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers and prospective customers better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

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XV Education 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 08 Jan 2021 22:28:14 +0000

Website build, PPC, content copy creation, SCO, Social Media optimization, competitive analysis.

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Episode #122 Heavenly Types of Videos to Build Your Brand, Business, & Bottom Line- The Doctor of Digital, G.Mick Smith, PhD

Fri, 08 Jan 2021 00:20:53 +0000

The heavenly 7: 1. the 80% video; 2. the landing page form video; 3. the bio video; 4. the product service page video; 5. the cost price video; 6. the claims we make video; and 7. the customer’s journey video.

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XIV Google Premier Partner 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 07 Jan 2021 03:19:19 +0000

As a Google premier partner, WSI holds the highest rank you can achieve as part of the Google Partner Program.

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Episode #121 How Do I Adapt My SEO? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 07 Jan 2021 03:06:59 +0000

Why you should embrace AdaptiveSEO (TM); the WSI AdaptiveSEO (TM) Methodology; and, stay committed to a long-term strategy.

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XIII Conversion Rate Optimization 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 05 Jan 2021 03:47:32 +0000

Eight factors that impact conversion rate optimization.

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Episode #120 Do I Need a UFO (or a USP) for Content Marketing? - The Doctor of Digital, G.Mick Smith, PhD

Tue, 05 Jan 2021 02:28:24 +0000

Mistakes: you don’t commit, then you quit; assuming you don’t need a strategy; not knowing who your customers are or what they want; your content is way too focused on yourself; and thinking contact marketing doesn’t work the way it is supposed to.

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XII Video Five-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Sat, 02 Jan 2021 22:18:03 +0000

How using video creates revenue, retention, and relationships. Are you using video to its full potential?

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WSI Digital Minds Chapter 1 Analyzing Your Market, Your Products Or Services, And Your Competition- The Doctor of Digital, G.Mick Smith, PhD

Sat, 02 Jan 2021 22:06:36 +0000

Written by Francois Muscat, Pp. 1-4, Your Strengths and Weaknesses, Digital Audit

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XI Business Website & Bonus: Email Marketing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Sat, 02 Jan 2021 00:09:39 +0000

Your business website: found on the Internet, bonus: email marketing.

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Episode #119 Who Is My Target Audience in Challenging Times? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 23:56:52 +0000

What is a buyer persona?; Why does your business need to find them?; How do you create buyer personas?; Considering the impact of challenges such as Covid; and, summary of key takeaways.

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X Facebook Fan/Business Page for Marketing & Social Media - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 23:13:53 +0000

Local marketing social media powerhouse, Facebook is one of the social media sites considered an authority site by Google, in other words an active Facebook business page ranks higher in Google searches, also, Facebook search engines are second only to Google for people searching for a business.

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IX Google My Business 5-Minute Lunch Lesson Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 23:01:34 +0000

Key platform to increase leads and sales Google My Business (GMB] the smart phone search.

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VIII LinkedIn Career Explorer 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 22:45:47 +0000

Insights to identify the right career path; learning opportunities to get any additional skills you need; and a community to connect professionals to new opportunities.

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VII Fashion 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 00:02:36 +0000

PPC #sandiego #sandiegobusiness #sandiegocounty

Case study on the fashion industry and tips!

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Episode #118 What Are the Basics of Managing My Customer Database to Grow My Business? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 31 Dec 2020 23:44:18 +0000

Business objectives during a challenging time; what is a CRM and how can I help my business?; the value of marketing automation; where do I start?; critical role of communication and content.

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Episode #117 How Do I Reimagine Customer Conversations Using Technology? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 31 Dec 2020 23:19:06 +0000

Conversational marketing, the landscape today; types of chat bots and how to get started; benefits of chat bots; and avoid the “Valley.”

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VI Funeral Service 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 22:48:53 +0000

Web Site build, landing page, PPC, SEO, and adaptive SEO.

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V Industrial Equipment-Manufacturing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 22:40:23 +0000

Comprehensive analysis of the digital footprint, prospect and competitors, SCU, audit, and the educating client.

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IV Can I See for Miles? Accessibility 5-Minute Lunch Lesson The Digital Brownbag The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 22:29:34 +0000

Industry leading software solution delivering website accessibility compliance at all price points to businesses of all sizes.

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III Finance & Insurance 5-Minute Lunch Lesson The Digital Brownbag powered by - The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 02:34:21 +0000

Website build, content copy creation, SCO, social media optimization.

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Amazon Associate ID is thedoctorofdi-20

II Landscape Supply 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 29 Dec 2020 02:58:50 +0000

Within the initial months of the launch, the company received 1700 orders totaling nearly $500,000. Their website traffic increased by 128% and they generated over 14,800 calls.

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Amazon Associate ID is thedoctorofdi-20

Episode #116 What is my Brand’s Social Relationship Management? - The Doctor of Digital, G.Mick Smith, PhD

Tue, 29 Dec 2020 02:47:17 +0000

What is my brand?; What is social relationship management?; Social CRM platforms, coordinate efforts and campaigns, assign responsibilities, approve content, monitor and measure progress, gain trust and respect, opportunity for humor and empathy, observe interaction with brand social presence, and be proud of your brand’s social presence.

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Amazon Associate ID is thedoctorofdi-20

How Do I Create an All-Star LinkedIn Profile? 5-Minute Lunch Lesson: The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Mon, 28 Dec 2020 20:19:50 +0000

LinkedIn profile checklist: how to create an all-star LinkedIn profile.

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Amazon Associate ID is thedoctorofdi-20

Episode #115 E-commerce Planning Textbook- The Doctor of Digital, G.Mick Smith, PhD

Sun, 27 Dec 2020 00:01:03 +0000

Key questions to address for e-commerce success.

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Amazon Associate ID is thedoctorofdi-20

Episode #114 What Are Heavenly Data-Driven Ways to Reach Ideal Customers? - The Doctor of Digital, G.Mick Smith, PhD

Sat, 26 Dec 2020 23:25:08 +0000

What is effective marketing?; The heavenly data driven ways to reach your ideal customers using digital advertising; recap and summary.

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Amazon Associate ID is thedoctorofdi-20

Episode #113 Expert Tips to Improve Your E-commerce Website Experience - The Doctor of Digital, G.Mick Smith, PhD

Fri, 25 Dec 2020 22:47:44 +0000

Learn, shop, buy framework; anatomy of your key pages; check out process and cart abandonment; analytics: test, learn, and improve; and closing thoughts.

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Amazon Associate ID is thedoctorofdi-20

Episode #112 Tracking the Insights that Matter Most to Your Business - The Doctor of Digital, G.Mick Smith, PhD

Fri, 25 Dec 2020 22:23:50 +0000

The new #resistthenewnormal, changing every day; from data to decisions; helpful tools; performance measurements and fine-tuning.

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Amazon Associate ID is thedoctorofdi-20

Episode #111 Evaluating Your Post COVID Crisis Digital Marketing Plan - The Doctor of Digital, G.Mick Smith, PhD

Fri, 25 Dec 2020 21:56:11 +0000

Elements of the digital marketing strategy that might have changed; discover which things you might need to redefine; provide a toolbox that you can use for this new stage; guide you to previous podcast episodes for in-depth details.

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Amazon Associate ID is thedoctorofdi-20

Episode #110- Did You E.A.T. During COVID? Did You Optimize Your Digital Presence During COVID? The Doctor of Digital, G.Mick Smith, PhD

Thu, 24 Dec 2020 00:02:21 +0000

Understanding the shift in consumer behavior; why should brands care about SEO during and post Covid; foreseeing the future of search; and, SEO tips to help you thrive towards the #resistthenew normal.

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Amazon Associate ID is thedoctorofdi-20

Episode #109 How Do I Convert More Website Visitors Into Leads?- The Doctor of Digital, G.Mick Smith, PhD

Wed, 23 Dec 2020 03:02:37 +0000

Why increasing conversions is better than increasing traffic; conversion things you need to know; the call to action timing and best practices; campaign killers or how to undermine your own best efforts; and, COVID considerations.

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Amazon Associate ID is thedoctorofdi-20

Episode #108 What is a Strategic Approach to Connecting & Engaging with Customers Online? - The Doctor of Digital, G.Mick Smith, PhD

Wed, 23 Dec 2020 02:42:03 +0000

The changing role of the customer and why important; the customer: a look back and look forward post crisis; and digital strategies to enhance customer-centricity.

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Amazon Associate ID is thedoctorofdi-20

Episode #107 The LinkedIn Pages Updates & Pages Textbook - The Doctor of Digital, G.Mick Smith, PhD

Tue, 22 Dec 2020 03:21:23 +0000

Best practices for updates, tips for compelling updates, LinkedIn journey to first 100k Showcase Page followers, and ten examples of exceptional pages.

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Amazon Associate ID is thedoctorofdi-20

Episode #106 The LinkedIn Pages Textbook- The Doctor of Digital, G.Mick Smith, PhD

Tue, 22 Dec 2020 02:56:47 +0000

What is a Page? Showcase Page? Affiliated Page? The Basics, investing in your page, building a strategy around your objectives, anatomy of an update, and how to increase content engagement.

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Amazon Associate ID is thedoctorofdi-20

Episode #105 How to Get More Leads from Your Landing Pages - The Doctor of Digital, G.Mick Smith, PhD

Sun, 20 Dec 2020 00:48:38 +0000

What is a Landing Page? How does a Landing Page work? How do I get more leads from a Landing Page?

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Amazon Associate ID is thedoctorofdi-20

Episode #104 Succeeding in the #resistthenewnormal on LinkedIn - The Doctor of Digital, G.Mick Smith, PhD

Sun, 20 Dec 2020 00:26:02 +0000

Succeeding in the #resistthenewnormal on LinkedIn.

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Amazon Associate ID is thedoctorofdi-20

Episode #103 How to Use Competitive Research - The Doctor of Digital, G.Mick Smith, PhD

Sun, 20 Dec 2020 00:02:03 +0000

How to Use Competitive Research to Get Ahead During a Crisis (COVID).

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Episode #404 How Not to Make a Fool of Yourself (Or, Common Social Media Mistakes Every Business Should Avoid)

Fri, 18 Dec 2020 03:38:55 +0000

How today’s consumers use social media throughout the buying journey; which social media mistakes businesses commonly make and how to easily avoid them; how to properly plan and develop a social media editorial calendar with the right content mix; why having a solid social media strategy is more important than ever before.

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Episode #303 Media Analytics

Thu, 17 Dec 2020 06:30:24 +0000

Media Analytics, benefits of Social Media Marketing, creating and curating engaging social content, UGC and interactive content, and bonus FAQ section.

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Amazon Associate ID is thedoctorofdi-20

Episode #102 Guide to Social Media Marketing

Wed, 16 Dec 2020 03:43:57 +0000

Social Media has so many options, and they all seem a little overwhelming at first. That’s why I have created this guide for social media marketing in a podcast. I didn’t discuss Facebook, LinkedIn, Twitter, Instagram and discuss tools, tips and recommendations and advice for both the beginner and the experienced users of social media. Now that we live in a digital age, we are exposed to Social Media every day. Why? Because social media allows us to communicate and share contact quickly, efficiently, and in real time. The social media perspective assists the business, no matter how big or how small, social media has become a necessary marketing channel that all companies need to tap into at some capacity be successful. That sounds easy and doable, right? Not exactly. Your business or brand needs to have a successful social media strategy to see tangible results. You need to start attempting to understand social media. It is imperative to keep up-to-date with the latest social media trends and understand various platforms changing algorithms. Since the social media landscape is evolving quickly, you must ask yourself, how can I continue to use social media to yield the best results?

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Amazon Associate ID is thedoctorofdi-20

Episode #101 PPC Optimization Tips

Tue, 15 Dec 2020 03:09:14 +0000

The Doctor of Digital covering PPC Optimization Tips Google during a COVID or any crisis. Latest search and industry landscape. Strategies for growing sales. Leverage tools to accelerate sales.

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Amazon Associate ID is thedoctorofdi-20