Know Like Trust for Real Estate

Why Successful Real Estate Agents Master Both Online and Offline Marketing

Thu, 16 Apr 2026 06:00:29 +0000

Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national speaker and content creator at realtor.com, to talk about what separates thriving agents from struggling ones in today's market.

Angie brings a rare perspective: she's worked at the agent level, the brokerage level, and at a hyper-local print marketing company, before landing at one of real estate's most recognized platforms. Her answer to what agents most commonly get wrong? They're either fully offline or fully online, and that split is costing them business.

In this conversation, you'll hear how to build a marketing plan that actually motivates you, why your bio needs to be optimized not just for clients but for AI, the difference between GEO and AEO (and why every agent needs to know it), and why the most successful agents never let technology replace the human touch.

How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies

Thu, 02 Apr 2026 06:00:56 +0000

Most real estate agents look to other real estate agents for inspiration. That's the problem.

In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people actually feel something about.

We talk about what it really means to understand your client at a human level, why distinction is something you can intentionally create (and how industries like bereavement can actually help you), what Heywell's scrappy startup success can teach agents about investing in the right things early, and why your personality is your packaging.

If you've ever wondered how to stand out in a commodity market, take a listen.

He's Anti-Personal Brand. I'm Not. Here's What Happened With Marc Davison of 1000Watt

Thu, 19 Mar 2026 06:00:03 +0000

You and your brand strategist have a disagreement — and it's a good one.

Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand.

In this episode, we go head-to-head on one of the hottest debated topics in real estate marketing. Marc argues that personal branding is a manufactured concept - a 1980s relic that's kept agents stuck in "Deborah with her dog" mode while sitting on an explosive vault of real business assets they've never thought to use. I push back, make the case for why personal brand still matters in today's market, and, somewhere in the middle, we find much more common ground than we expected.

Marc is also obsessed with customer experience. He spent all of 2024 mapping 100 buyer pain points and 100 seller pain points, and talks about why the "just sold" postcard is actively working against you, and what it actually means to build a brand versus just building a profile.

Connect with Marc at marc@1000watt.net

How Community Builds Loyalty and Customer Experience in Real Estate and SaaS

Thu, 05 Mar 2026 01:31:23 +0000

What if the real competitive advantage in business isn’t better technology… but stronger community?

In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world.

Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should think of themselves as the connective force in their own local networks.

You’ll learn:

The difference between community, customer support, and customer success
Why belonging creates “stickiness” in businesses and brands
How AI fits into community building (and where humans still matter most)
What community looks like for real estate agents and local businesses
Why personality is the secret ingredient to building loyal communities

Connect with Stacey on Instagram

Learn more about Cloze.

How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility

Thu, 19 Feb 2026 07:00:59 +0000

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?

In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.

Kendall breaks down the three credibility elements every speaker needs:

• Street credibility

• Performance credibility

• Referral credibility

They talk about why event organizers don’t build events around speakers. They build them around topics.

Why beautiful storytelling isn’t enough.

And how to shift from ego to contribution so you actually get invited back.

If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.

To learn more about Kendall's Academy, visit Industry Speaks Academy here.

How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility

Thu, 19 Feb 2026 07:00:19 +0000

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?

In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.

Kendall breaks down the three credibility elements every speaker needs:

• Street credibility

• Performance credibility

• Referral credibility

We talk about why event organizers don’t build events around speakers.

Why beautiful storytelling isn’t enough.

And how to shift from ego to contribution so you actually get invited back.

If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.

Because speaking isn’t self-promotion.

It’s service.

Find more information about Kendall's Industry Speaks Academy here.

How Customer Experience Drives Trust, Loyalty, and Growth in Real Estate

Thu, 05 Feb 2026 07:00:12 +0000

Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth.

In this episode of Know Like Trust for Real Estate, Christine George sits down with Elizabeth Dixon, former executive at Chick-fil-A, author of The Power of the Customer Experience, and nationally recognized speaker, to frame what truly creates unforgettable experiences.

Together, they explore:

Why customer experience starts with leadership and culture not scripts
The four mindsets every solopreneur needs to adopt
How frontline moments either build or erode trust
Why experience is the one thing competitors can’t easily copy

Connect with Elizabeth and check out her books here: https://www.elizabethdixonspeaks.com/

Customer Experience After the Sale: How Real Estate Agents Build Trust, Reduce Friction, and Earn Referrals

Thu, 22 Jan 2026 07:00:13 +0000

Customer experience doesn’t end when the contract is signed. It actually starts there.

In this episode of Know Like Trust for Real Estate, Christine George sits down with Melissa Anderson, Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost.

This conversation goes beyond support desks and tech troubleshooting. Melissa breaks down what real customer success really means, how to uncover a client’s true goals, and why clarity, accountability, and expectation-setting are the foundation of long-term relationships.

If you’re a real estate professional who wants fewer misunderstandings, calmer clients, and more referrals, this episode will change how you think about service, communication, and value.

How Real Estate Agents Create Superfans Through Customer Experience (Not Lead Volume)

Thu, 08 Jan 2026 07:00:47 +0000

What if the biggest threat to your real estate business isn’t competition but apathy?

In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.

Together, they discuss:

Why database size doesn’t equal influence
How to make it easier to refer than forget
Brittany’s SUPER framework for creating memorable, referral-driven client experiences
Why consistency is what actually compounds results

This is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle.

Get to know Brittany.

Check out Brittany's Book, Creating Super Fans.

Consider her masterclass specifically for real estate.

Follow Brittany on Instagram.

In the Age of AI - Why Real Estate Agents Still Matter More Than Ever

Thu, 25 Dec 2025 07:00:30 +0000

This replay episode is one every real estate agent needs to hear right now.

AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most.

We talk about:

Why AI is an evolution, not a revolution
What AI can automate (and what it absolutely can’t)
Why emotional intelligence, trust, and relationships aren’t going anywhere
How agents should think about AI as a tool instead of a threat
Where agents should focus before worrying about the latest tech

How Real Estate Agents Can Use AI to Scale Their Marketing, Build a Stronger Brand, and Stay Relevant

Thu, 11 Dec 2025 13:36:44 +0000

In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry.

Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:

Why the only real differentiator agents have left is their brand
The mindset shift agents need to survive the AI revolution
How to uplevel content by “atomizing” it for scale
The AI tools Seth personally uses (and how he uses them)
His predictions for how AI will reshape the role of the agent
The underrated platforms agents should be posting on right now

Seth also shares his three life principles for staying grounded and focused, including how manifestation actually works.

It’s a grounded, practical, inspiring conversation for any agent looking to stand out, stay relevant, and build an unforgettable business in a rapidly evolving market.

Links:

Follow Seth on LinkedIn: https://www.linkedin.com/in/sethkprice/

Find out more about RealScout: https://www.realscout.com/

How Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers

Thu, 27 Nov 2025 07:00:26 +0000

This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level.

We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.

What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations

Thu, 13 Nov 2025 07:00:37 +0000

Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs.

Here's what you'll learn:

What fractional leadership is (and isn’t)
Why it’s taking hold in real estate
How to know when your brokerage is ready for it
Common mistakes companies make when hiring a fractional leader

How Two Military Spouses Built a Purpose-Driven Brand that Went Viral

Thu, 30 Oct 2025 06:00:21 +0000

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.

In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.

We dig into:

How Little Blue Cart went viral (without a PR team)
The power of building a brand around your beliefs
Why staying true to your mission matters more than growth
Lessons in partnership, perseverance, and purpose

This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.

How Real Estate Agents Can Build Wealth and Reduce Taxes with Smart Financial Planning

Thu, 16 Oct 2025 06:00:44 +0000

Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA.

Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month.

How Real Estate Agents Can Create a Value Proposition That Attracts Listings

Thu, 02 Oct 2025 06:00:27 +0000

What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.

How Real Estate Agents Can Use a SWOT Analysis to Grow Their Business

Thu, 18 Sep 2025 06:00:44 +0000

A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.

How Real Estate Agents Can Market to Downsizers and Seniors With Confidence

Thu, 04 Sep 2025 06:00:55 +0000

In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions.

We dive into practical ways agents can:

Communicate with confidence when marketing to multiple generations.
Create a signature downsizing service package that sets them apart.
Use community connections and storytelling to attract more of the right clients.

How Real Estate Agents Can Build Brand Awareness After a Rebrand

Thu, 21 Aug 2025 06:00:36 +0000

In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it.

Together, we dive into actionable strategies to create consistency, eliminate clutter, and ensure their new logo and identity stand out in a crowded market.

Trailer

Tue, 19 Aug 2025 19:18:25 +0000

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.

On Know Like Trust for Real Estate, I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.

Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges I help agents overcome every day.

How Real Estate Agents Can Stand Out on Social Media Without Looking Like Everyone Else

Thu, 07 Aug 2025 06:00:22 +0000

Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason you're getting scrolled past, and how to fix it. Learn how to create content that feels like you, connects with your dream clients, and actually stops the scroll. You’ll also hear real-world examples of agents who are doing it right.

How to Stay Disciplined and Build Mindshare in a Down Market

Thu, 24 Jul 2025 06:00:26 +0000

What do you do when the market slows and motivation slips? In this episode, I’m joined by David Greenspan, CEO of Mindshare 101, who shares why discipline and consistency are the real drivers of success in a down market.

We talk about the blind spots that hold agents back, how to build top-of-mind awareness with your sphere, and the difference between activity and progress.

👉 Follow David on Instagram @davidgreenspan101

How Real Estate Agents Can Achieve Consistency in Marketing Without Burning Out

Thu, 10 Jul 2025 06:00:08 +0000

In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell Gatto Team to tackle a challenge so many real estate professionals face: staying consistent with marketing when business (and life) is busy.

Leanne and Elizabeth share how they doubled their business but still struggle with overwhelm, automation, and feeling like they're always “starting over.” Christine walks them through practical strategies to simplify, delegate, and create a plan they can actually stick to—without burning out.

This episode is packed with real solutions.

Follow the Mitchell Gatto Team on Instagram: @mitchellgattoteam

Ready for your own coaching session? Apply here: coachingwithchristinegeorge.com

The Real Reason You're Not Getting the Referrals You Deserve

Thu, 26 Jun 2025 06:00:30 +0000

You helped them find their dream home, sent a thoughtful closing gift, and stayed friends on Instagram…

So why didn’t they call you when it was time to move again?

In this episode, I’m sharing the real reason you're not getting the referrals you deserve—plus three powerful ways to fix it.

We’ll talk about:

The modern strategies that keep you top of mind
What to say (and how to say it) without sounding salesy
How to stay consistent and actually enjoy the process

This one is practical, actionable, and a little bit of a wake-up call. Tune in and let’s make sure you never lose another referral opportunity again.

The Rise of Fractional Leadership in Real Estate with Laura O’Connor

Thu, 12 Jun 2025 06:00:00 +0000

If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you.

Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart.

You’ll learn:

What fractional leadership is (and how it differs from consulting)
Why mid-size brokerages are perfectly positioned to benefit
How fractional executives can save costs and level up your internal talent
Real-life use cases and pitfalls to avoid when hiring a fractional leader

Take a listen to the full episode and download the white paper here.

Connect with Laura on LinkedIn: Laura O’Connor

AI, Authenticity, and the #1 Thing Most Agents Forget to Do

Thu, 29 May 2025 06:00:00 +0000

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

The biggest shifts in email marketing, including the role of AI and automation
Why open rates are no longer the best metric—and what to measure instead
How to use personality and storytelling to increase engagement
List growth strategies that work in today’s noisy digital world
The underrated power of SMS and dynamic content
Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com

From Burnout to Alignment: How Leslie Beck Rebuilt Her Business Around Purpose

Thu, 15 May 2025 06:00:00 +0000

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose.

So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings.

In this episode, Leslie shares:

What triggered her transformation (and how a 3am wake-up call played a role)
Why walking away from something successful is sometimes the most aligned decision
How she combines real estate with divorce coaching to support women holistically
The importance of values, messaging, and knowing who you’re meant to serve

Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling.

Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do.

Connect with Leslie:
Instagram: @leslielovesdenver
Website: divorcecurious.icu
Brokerage: milehimodern.com

Attracting Your Dream Clients with Debra Trappen

Thu, 01 May 2025 06:00:00 +0000

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values?

In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for.

If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you.

🎧 Listen now and learn how to attract your dream clients by being more you.

🔗 Connect with Debra: debratrappen.com
🌐 Join the Collective: redthreadscollective.com
📥 Get Debra’s Core Values Exercise: redthreadscollective.com/corevalues

The AI Revolution and What it Means for Your Personal Brand

Thu, 17 Apr 2025 11:42:00 +0000

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage.

As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence.

Pearls in this episode include:

Why Seth says brand is your only differentiator in the AI era
How agents can build scalable systems to stay top-of-mind
AI tools Seth uses daily (and how he uses them effectively)
What RealScout is doing with AI behind the scenes
Seth’s thoughts on personal branding, productivity, and mindset
Rapid fire favorites: best AI tools, personal branding tips, and more

Links:

Follow Seth Price on LinkedIn: linkedin.com/in/sethprice
Learn more about RealScout: realscout.com
Sign up for The Sunbeam newsletter: postandbeamcreative.com
Reach out to Christine: christine@postandbeamcreative.com

Creativity is the New Currency: AI, Real Estate, and the Power of Human Connection

Thu, 10 Apr 2025 06:00:00 +0000

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them.

Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations.

Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch.

Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly)
Learn more about NextHome: https://www.nexthome.com

Why Success Can Feel Like "Wonderhell" (And What to Do About It)

Thu, 20 Mar 2025 06:00:00 +0000

In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next.

Laura shares:
✨ Why success can be both wonderful and hellish at the same time
✨ The burden of potential and how to harness it for growth
✨ A simple formula for landing media opportunities to build your brand
✨ How to be unapologetic about your ambition and show up boldly in your business

Grab Laura's Book: https://lauragassnerotting.com/resources/#books

Learn more about Laura: https://lauragassnerotting.com/

Follow Laura @heylgo on all the socials

Cooking Up a Personal Brand with Paul Zweben

Thu, 06 Mar 2025 07:00:00 +0000

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan.

Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate.

What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking has become a powerful differentiator in a crowded industry. From hosting cooking events for clients to crafting real estate analogies through food, Paul’s approach proves that standing out means bringing your full self to your business.

Tune in to discover:

How Paul transitioned from running restaurants to selling real estate
The ways he infuses his love of food into his real estate business
Why authenticity and differentiation are the keys to success
The biggest lesson he brought from the restaurant industry into real estate (this one may surprise you)

Visit Paul on his website here.

Follow Paul on Instagram.

Subscribe to Paul's YouTube page.

Stop Overthinking Your Real Estate Brand Voice—Erica Reitman Tells You How

Thu, 27 Feb 2025 07:00:00 +0000

In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.

We dive deep into:

How Erica developed her brand voice (spoiler: it didn’t happen overnight)
Why trying to sound like everyone else is the fastest way to be ignored
The power of showing up as your full self—online and in business
The one shift you need to make to stop overthinking your content
Why giving away your best insights actually builds trust (not dilutes your value)

If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically.

Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be.

💬 Connect with Erica: Instagram | Website

The Power of Authenticity: What Real Estate Pros Can Learn from a Former Sports CMO

Thu, 20 Feb 2025 07:00:00 +0000

I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories.

Wayne and I dive deep into:
✨ The power of authentic brand voice—how to build a reputation that sticks.
✨ Why storytelling is the foundation of successful marketing.
✨ The importance of owning who you are in business (and in life).
✨ How real estate professionals (and entrepreneurs in any field) can stand out by embracing what makes them different.

Wayne’s journey is proof that knowing your value, being unapologetically yourself, and telling your story can lead to extraordinary opportunities. His insights will inspire you to rethink how you show up in your business.

Connect with Wayne & Quinto Marketing:

Website: https://cuentomarketing.com/
LinkedIn: https://www.linkedin.com/in/waynepartello/

How to Make a Scene (In the Best Way Possible) with Mike Ganino

Thu, 06 Feb 2025 07:00:00 +0000

A new episode

Master Personal Branding with Wendy Forsythe

Thu, 23 Jan 2025 07:00:00 +0000

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty.

Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools.

Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape.

Learn more about eXp Realty: https://www.exprealty.com/

Follow Wendy on all the socials:

Instagram: https://www.instagram.com/brandwendy/

Facebook: https://www.facebook.com/wendy.forsythe

LinkedIn: https://www.linkedin.com/in/wendyforsythe/

Rate, Review, Follow & Share!

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Sign up for The Sunbeam newsletter: postandbeamcreative.com
Post & Beam YouTube Channel

Elevate Your Business in 2025 with the Power of Personal Branding

Thu, 09 Jan 2025 07:00:00 +0000

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.

Designing Your Dream Career with Kelly White

Thu, 26 Dec 2024 14:58:00 +0000

A new episode

Plan It, Brand It, Rock It: Mapping Your 2025 Success!

Thu, 05 Dec 2024 07:00:00 +0000

Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom’s old-school maps, I’ll walk you through practical tips to set yourself up for a successful 2025.

Here’s what we cover:

✨ Why business planning is a must (and how it saves time and stress). ✨ The importance of awakening and articulating your personal brand. ✨ How to amplify your brand with a marketing strategy that works.

Plus, I’m introducing ELEVATE—my 3-week coaching program to help you awaken, activate, and amplify your brand with clarity and confidence. Classes start January 8th, and spaces are limited, so don’t wait!

Rate, Review, Follow & Share!

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Replay Episode: Kristine Newell on Mindset, Success, and Real Estate

Thu, 28 Nov 2024 07:00:00 +0000

Hey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell.

Tune in and learn how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in life.

Plus, Kristine is offering a FREE gratitude guide to help you start your mornings on a positive note! So, if you’re ready to shift your mindset, focus on what you can control, and rock your real estate career, hit play now! And don’t forget to grab Kristine’s gratitude guide at KristineNewell.com.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
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Leading with Punctuation: Julia Douglas on Building Connection & Clarity

Thu, 14 Nov 2024 07:00:00 +0000

Welcome back to Know Like Trust! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective!

Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia’s method offers simple but powerful ways to connect with others and lead with intention.

She also dives into the “question mark” as a gateway to curiosity and collaboration, and explains how understanding these “punctuation preferences” can bring teams closer and improve outcomes.

If you’re ready for an inspiring new approach to leadership and relationships, hit play now! And don’t miss Julia’s 5-minute mini-keynote on Vimeo—just search “Behavioral Punctuation” and get ready to see communication in a whole new way.

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Christine George Instagram
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Here's how to connect with Julia:

Reignite Your Purpose: Michelle Goodridge on Community, Connection & Joy in Real Estate

Thu, 31 Oct 2024 06:00:00 +0000

Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real estate—and you’re in for something special!

Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding burnout, and staying true to what brings you joy in this fast-paced industry.

If you’re looking to reignite your purpose and deepen connections, get comfy and hit play! And don’t miss Michelle’s insights by following Real MG on social.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
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Here's how to connect with Michelle:

Creative Success Unlocked: Darnell Brown on Curiosity, Empathy, and Building Authentic Connections

Thu, 17 Oct 2024 06:00:00 +0000

Welcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat!

Today, we’re diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you’re an introvert or extrovert.

Darnell also shares how to stay top-of-mind with clients, even when transactions are slow— SPOILER ALERT: it’s all about genuine care and connection! Plus, we talk about anticipating objections and personalizing outreach for stronger relationships.

If you’re ready to unleash your creativity, supercharge your entrepreneurial journey, and have some fun, hit play now! Don’t forget to grab Darnell’s free gift, “Amplify Your Time,” at darnellbrown.com/amplify.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
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Here's how to connect with Darnell:

Replay Episode: Jocelyn Vas on Trust, Transparency, and Final Offer's Game-Changing Real Estate Platform

Thu, 03 Oct 2024 06:00:00 +0000

In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients.

Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate.

Rate, Review, Follow & Share!

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Jocelyn Vas at jocelyn@finaloffer.com
Learn more about Final Offer: finaloffer.com
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The Power of Gratitude: Kristine Newell on Mindset, Success, and Real Estate

Thu, 19 Sep 2024 06:00:00 +0000

Hey friends, it’s Christine, and I’m back with another episode of Know Like Trust! Today, I’m sitting down with real estate leader Kristine Newell, and trust me, you’ll want to take notes on this one!

We’re diving into how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say.

She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in life. Plus, Kristine is offering a FREE gratitude guide to help you start your mornings on a positive note!

So, if you’re ready to shift your mindset, focus on what you can control, and rock your real estate career, hit play now! And don’t forget to grab Kristine’s gratitude guide at KristineNewell.com.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
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Audit Your Brand: Because First Impressions Don’t Get a Do-Over

Thu, 12 Sep 2024 06:00:00 +0000

Hey friends! It's Christine here with a mini pod episode of Know Like Trust for Real Estate. Let's get straight to the point: it’s time to audit your personal brand—and don't worry—no accountant necessary!

Your personal brand is so much more than a logo or a catchy tagline. It’s the vibe you’re putting out, the story you’re telling, and the value you bring to your clients every day. REALTORS, your brand is the first impression you make, and if it’s not working for you, it’s definitely working against you.

In under 10 minutes, we’ll break down why regular brand audits are a must to stay consistent, relevant, and trustworthy. Plus—I’ve got you covered with a free Brand and Digital Audit Checklist to make it super simple!

Ready to make sure your brand shine? Grab your free checklist at https://www.postandbeamcreative.com/brandaudit

and let’s get you polished to perfection!

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
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From Startup to Success: Katie Lance’s Secrets to Business Growth

Thu, 05 Sep 2024 06:00:00 +0000

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry.

Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth.

Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond.

https://www.katielance.com/mastermind

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
Katie Lance at Katie@KatieLance.com
Katie Lance Instagram
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The Power of Connection: Colleen Barry's Blueprint for Real Estate Success

Thu, 22 Aug 2024 06:00:00 +0000

In this episode of Know Like Trust, I chat with Colleen Barry, CEO of Gibson Sotheby’s International Realty in Massachusetts, about the transformative power of connection in the real estate industry - and in life.

Colleen shares her inspiring journey of building a successful real estate firm by fostering genuine connections. We discuss everything from what positive leadership can look like, being present as a parent, some good books, and more!

Tune in for a great conversation proving that real connections and a positive mindset aren’t just nice to have, but essential for thriving in the competitive world of real estate.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
Colleen Barry at GibsonSothebysRealty.com
Colleen Barry Instagram
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Navigating the New Normal in Real Estate with Mike DelRose Sr. & Mike DelRose Jr.

Thu, 08 Aug 2024 06:00:00 +0000

Hey everyone! Buckle up because in this episode of Know Like Trust, I’m chatting with the powerhouse real estate duo from Watertown, Massachusetts: Mike Delrose Sr. and Mike Delrose Jr. These guys are not just veterans in real estate—they’re legends.

Together, we dive into the change in real estate commissions that’s hitting Massachusetts. Mike Sr. shares his no-nonsense perspective on how seasoned pros can handle these changes. Mike Jr. jumps in with a fresh perspective on educating clients and adjusting strategies in this new landscape. From first-time homebuyers to luxury markets, these guys have seen it all and have some exceptional advice for staying ahead.

Curious about how this affects you or your clients? Want to know why seasoned agents are still the ones to beat? Tune in for some great insight and solid strategies!

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
DelRose McShane Team at Coldwell Banker
Sign up for The Sunbeam newsletter: postandbeamcreative.com
Check out our AMAZING digital course, Clicks to Closings

From Ritz to Real Estate with Cynthia Cohn: Secrets to Seamless Client Service

Thu, 25 Jul 2024 06:00:00 +0000

In this episode of Know Like Trust, I chat with Cynthia Cohn, a top-performing real estate pro from Pasadena, California, and former Ritz-Carlton hospitality expert.

Cynthia shares how her experience in luxury hotel service has shaped her meticulous approach to real estate. We explore how the Kaizen Method informs her approach to setting and acheiving her goals. And we dive into how she manages seamless client experiences - including remote property sales during the pandemic!

Tune in to hear how Cynthia’s client-centric mindset, strategic systems, and resilience have driven her success, and gain insights into overcoming industry challenges with transparency and clear communication.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

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Christine George Instagram
Cynthia Cohn at cynthia@cynthiacohn.com
Cynthia Cohn Instagram
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Mini-Pod: Bridging Yoga and Real Estate Through Authentic Personal Branding

Thu, 18 Jul 2024 06:00:00 +0000

Today, I'm bringing you a super quick but power-packed mini pod all about personal branding, inspired by my recent meeting with two fantastic yoga teachers.

What do yoga teachers and real estate pros have in common? Both are trusted advisors who create safe, transformative spaces for their clients. The trust built in the yoga studio can easily extend to other significant life events—like buying or selling a home. Creating trust and comfort with clients to guide them through yoga and make the practice positive and meaningful, is exactly what clients want when they are buying and selling a house, right?

The takeaway? Infuse your brand with your passion! Your personal brand is all about YOU—your reputation, your vibe, and how you make people feel. When you weave your passions into your business, you create authentic connections and attract your dream clients.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
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Revolutionizing Real Estate with Jocelyn Vas: Trust, Transparency, and Final Offer's Game-Changing Platform

Thu, 11 Jul 2024 06:00:00 +0000

In this episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients.

Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate.

Rate, Review, Follow & Share!

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Jocelyn Vas at jocelyn@finaloffer.com
Learn more about Final Offer: finaloffer.com
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Breaking the Box with Heather Elias

Thu, 27 Jun 2024 06:00:00 +0000

In this episode of Know Like Trust, I sit down with Heather Elias, a dynamic force in the real estate world. Heather shares her incredible journey from journalism to real estate, her passion for authenticity and transparency, and her insights on how agents can elevate their value. We dive deep into the changing landscape of real estate, the importance of content creation, and how to redefine success on your own terms. Tune in for a conversation filled with actionable advice and inspiring stories that will leave you feeling empowered and optimistic about the future.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram

Heather Elias LinkedIn

Adapting to Real Estate Market Changes with Confidence

Thu, 13 Jun 2024 06:00:00 +0000

In this episode, I interview Crystal White, Vice President of Agent Development at FC Tucker Company. Crystal shares her journey from REALTOR to coach and trainer, emphasizing the importance of confidence in a real estate industry that is seemingly being turned upside down. We discuss actionable strategies for overcoming fear, embracing change, and building confidence to serve clients better. Tune in for a conversation filled with energy and practical advice to get you through these tough times in a winning position.

Learn more about FC Tucker by visiting their website here.

Connect with Crystal on Instagram.

The Magic of Email Marketing: Three Tips to Make It Work for You

Thu, 06 Jun 2024 06:00:00 +0000

Whether you’re a seasoned pro or just getting started, mastering email marketing is a total game-changer. It’s one of those tools that’s incredibly powerful yet often overlooked and underestimated. In this episode, I'm sharing 3 tips to score you more listings through email marketing, without taking up tons of your time.

These tips will get you started on the path to an email marketing strategy that will guarantee you get more business. And if you're serious about taking your email marketing skills to the next level, my digital course, Clicks to Closings is re-launching on June 21st! It's even better than the first one. Sign up at postandbeamcreative.com to get all the details.

Empowerment Through Community: Debra Trappen and Red Threads Collective

Thu, 30 May 2024 06:00:00 +0000

In this episode, I spoke with my very dear friend, mentor - the fabulous Debra Trappen. Debra is an empowerment coach and visionary, and in this conversation, she's sharing all the details about her newest creation: Red Threads Collective.

Red Threads is an amazing community where you can be your unapologetic self, speak your truth, and develop confidence to grow and become everything you were meant to be.

We dive deep into what it truly means to belong, not just blend in. And let me tell you, Red Threads Collective is the place to make it happen. It's where women come together to lift each other up, swap stories, and tackle some juicy topics head-on.

So if you're ready to level up, find your tribe, and invest in yourself, this is your golden ticket. Don't miss out—tune in now and discover how to join this amazing community!

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Debra Tappen Instagram

Red Threads Collective Instagram

connect@redthreadscollective.com

Christine George Instagram

Discovering the Instagram Goldmine with Michelle Berman-Mikel

Thu, 16 May 2024 06:00:00 +0000

In episode 80 of the Know Like Trust Podcast, Christine welcomes Instagram expert Michelle Berman, founder of Berman Media PD. Michelle shares her journey from leaving Corporate America to entrepreneurship driven by a passion for personalized client care.

Discover why Instagram is more than just a social media platform for businesses, and how its versatility sets it apart from other platforms like Snapchat and TikTok. Christine and Michelle dive into why real estate professionals should focus on Instagram, emphasizing its role as a dynamic website offering a personal touch. Learn about common mistakes agents make on Instagram and key takeaways for leveraging the platform for business growth, including accessibility, measuring ROI, and mastering content strategy.

Tune in for actionable insights and expert advice on navigating the world of Instagram marketing effectively!

Make sure to connect with Michelle on her website and on all the socials.

https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/

The Power of Active Listening: Five Tips to Boost Your Business

Thu, 09 May 2024 06:00:00 +0000

Whether you're a seasoned agent or just getting started, mastering active listening is a game-changer. It's one of those skills that's deceptively simple yet absolutely crucial. But don't worry, I've got your back—In this episode, I share five practical tips to help you become a listening pro, build trust with clients, and boost your business.

Hey, it's Christine, and welcome to episode 79 of the Know Like Trust podcast! Today, we're exploring a topic that's been on my mind for a while: the art of listening. Because let's be real, we all want to feel heard, seen, and appreciated, right? Whether you're a lender, a real estate agent, or a coach, this episode is packed with insights to sharpen your listening skills.

If you're ready to take your service to the next level, don't miss these listening strategies!

For more tips on listening, check out Episode 54 with Diane Terry.

How to Pivot your Real Estate Business with Karen Stone

Thu, 02 May 2024 06:00:00 +0000

Karen Stone is a REALTOR who has successfully reinvented herself multiple times, transitioning from corporate marketer to Manhattan REALTOR, and then to Park City, Utah.

In this episode, Karen shares her journey, including how she overcame limiting beliefs, built a thriving real estate business, and adapted to new markets.

If you're a real estate professional looking to make a transition or level up, this episode is for you.

Tune in to discover actionable tips on how to make bold moves, find mentors, and adapt your marketing strategies to new environments.

If you're considering a pivot, don't miss this episode.

Connect with Karen.

Scaling High: Jennifer Staats on Revolutionizing Real Estate Operations

Thu, 18 Apr 2024 06:00:00 +0000

In our latest Know Like Trust for Real Estate episode, I chatted with Jennifer Staats, the entrepreneurial force behind Staats Solutions. Jennifer's company specializes in virtual operations management for real estate teams and brokerages, bringing scalability and efficiency to the often chaotic and non-glamorous business back end. Her real estate story began when she became a real estate agent and went on to create her successful operations firm, Staats Solutions, which helps clients scale, streamline, and implement pivotal tech tools.

Make sure to follow Jen:

https://staatssolutions.com/

https://www.instagram.com/jennifertherealtor/

REPLAY Shifting from Hustle to Holism with Kathleen Black

Thu, 04 Apr 2024 06:00:00 +0000

We are replaying one of our most beloved episodes!

Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker.

Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training.

This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales.

Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset.

Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential.

Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism.

In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth.

Here are all the ways to connect:

Relentless to Rise Book

The top 1% of Life

Kathleen Black Instagram Instagram

Post and Beam Creative Instagram

Christine George Instagram

Empowering Authentic Success in Real Estate with Sam Hewit

Thu, 21 Mar 2024 06:00:00 +0000

In this podcast episode, we dive into the world of Sam Hewit, a real estate pro from Toronto with 25 years under her belt. Sam's story is about growth and empowerment, from her early days answering phones to selling homes and now mentoring agents for long-term success. She gives agents strategies to avoid the highs and lows of real estate and stay a steady course.

Sam leads the team at Royal LePage Signature, the biggest Royal LePage franchise in Canada, and she's got some innovative strategies to share. Her connectivity plan is a game-changer for increasing transactions year over year.

But there's more to Sam than real estate. She's passionate about helping women in business find their stride and stay true to themselves. Her BecomingHER conference is a big deal for women entrepreneurs, and I'm stoked to attend it in Toronto next year.

Tune in to hear Sam's story, her strategies for success, and how she's making a difference for women in business. It's real talk with real insights. Don't miss it!

Click here to listen.

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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the links mentioned in the show and all the ways to connect:

Sam Hewit Instagram

BecomingHER

BecomingHER Instagram

Post and Beam Creative Instagram

Christine George Instagram

Royal Rebrand: What Kate Middleton Teaches Us About Authentic Marketing

Fri, 15 Mar 2024 22:03:00 +0000

Welcome to our first KLT Mini-Pod! These mini-pods are meant to be short, sweet, and full of actionable insights you can apply immediately to your real estate business.

In this mini-pod, Carrie and I dive into a lively discussion about the importance of authenticity and consistency in personal branding. Our chat, sparked by Kate Middleton's recent faux pas and doctored photo, really hit home for us as real estate marketers. It got us thinking about the real essence of branding, which isn't just about your logo but your entire public persona—your reputation.

Here's what we want you to take away:

Authenticity is vital: Showing your true self, flaws and all, resonates more than trying to appear perfect.
Stay consistent: Mixing messages or visuals can confuse your audience - and confusion doesn't sell. A clear and consistent brand builds trust.
Rely on professionals: Outsourcing experts can make a huge difference. Focus on your strengths and let the specialists handle the rest.

Focusing on your strengths and leaving the rest to those who do it best has immense power.

Leveraging Real Estate Data Analytics with Expert Diana Zaya

Thu, 07 Mar 2024 07:00:00 +0000

In real estate, one year without a sale can feel like an eternity. But for Diana Zaya, that tough year was a turning point. She leaned into data to help guide her path forward. She went on to close four million in sales the following year, which was a lot 25 years ago. It was at this point that Diana's love of data began.

Now leading Maverick Systems, Diana equips real estate brokerages with the tools to boost agent performance and retention and attract agents who fit into the organization's model and culture. The secret is understanding the metrics, deciphering the trends, and using them to carve out a competitive edge.

For those of you thinking, "Data, metrics, trends... that's not my language," you're not alone. I'll be the first to admit that data analysis isn't my strength. But here's the thing: it doesn't have to be. Diana has this way of translating data into actionable insights that even analytical minds can get behind. She's got a knack for narrowing in on the metrics that get to the root of any problem—or opportunity.

Diana believes that pinpointing the problem is half the battle. Once you've got that down, the path to resolution becomes a whole lot clearer. In this episode, Diana walks you through understanding customer personas and tailoring strategies to win new listings.
So whether you're a Broker/Owner, seasoned agent, or just dipping your toes into the real estate market, tune in. Diana's insights might just transform how you look at your business—and your bottom line.

Connect with Diana at:

diana@mavericksystems.com

Visit https://mavericksystems.com/ and grab your FREE value prop guide.

Planning for Profitable Retirement in Real Estate with Nancy Robinson

Thu, 22 Feb 2024 07:00:00 +0000

Today, we're diving into a topic that, let's be honest, doesn't get the spotlight it deserves – retiring from real estate without leaving money on the table or feeling lost.

Our special guest is Nancy Robinson, the VP of Sales at Christie's International Real Estate - Sereno in Northern, CA.

Nancy is uber passionate when it comes to preparing agents for a smooth and profitable retirement.

According to the National Association of REALTORS, the average age of a REALTOR is 57 and more than 65% of REALTORS are over age 50.

The reality is that many of these agents are hitting retirement age unprepared. Many agents find themselves at a crossroads, financially strapped or emotionally unready to step back, despite knowing it's time.

In this episode, Nancy addresses these head-on with practical steps like setting up a SEP IRA with automatic savings, keeping tabs on your source of business, marketing consistently to your SOI, and the importance of finding a mentor or coach. Plus, she talks about building a trustworthy alliance to pass the torch smoothly.

If you're a real estate agent or Broker/Owner or Manager who supports real estate agents, tune in and connect with Nancy.

Connect with Nancy

Nancyrobinson@sereno.com

Instagram

Facebook

Christie's International Real Estate - Sereno

Shifting from Hustle to Holism with Kathleen Black

Thu, 08 Feb 2024 07:00:00 +0000

Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker.

This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales.

Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset.

Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential.

Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism.

In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth.

Take a listen to the entire episode and connect with Kathleen.

The Relentless One documentary trailer: https://youtu.be/yBBgs0PhO6U?si=PdOuHTwoaYSpAtol

Relentless to Rise Book - https://kathleenblackcoaching.com/books/relentless-to-rise/

The top 1% of Life - https://kathleenblackcoaching.com/books/the-top-1-percent-life/

Instagram https://www.instagram.com/kathleenblack_/

Empowering Change in Real Estate: A Conversation with Kama Burton

Thu, 25 Jan 2024 07:00:00 +0000

In our latest Episode of Know Like Trust for Real Estate, we delve into the inspiring world of Kama Burton, a trailblazer in the real estate industry.

Kama is not only a seasoned real estate agent and Broker/Owner but also a dynamic speaker, fair housing advocate, and the visionary Founder of Loving Me 1st, a non-profit organization.

Kama shared her journey through real estate and leadership and how her personal experiences catalyzed Kama's commitment to creating opportunities in homeownership, leadership development, and enhancing the quality of life for others.

Kama gave us these three core pieces of advice:

Love who you are first – Embrace your identity and worth.
Empower others – Use your strengths to uplift those around you.
Educate yourself – Harness the power of knowledge to drive change.

These principles are the bedrock of her approach to leadership and community engagement.

Don't miss this opportunity to gain from Kama's wisdom and experience.

Ready to be inspired?

Learn more about Loving Me 1st. Visit their website.

Follow Kama on Instagram.

REPLAY - The Power of Positive Self-Talk: A Conversation with Christine D'Ercole

Thu, 28 Dec 2023 07:00:00 +0000

We're replaying one of our most popular episodes. Christine D'Ercole is a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational.

In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling.

Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same.

In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves.

Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged.

Christine left us with three invaluable pieces of advice:

The most powerful thing someone can say to you is what you say to yourself.
Let's stop fighting with our bodies and explore what we are built for.
Remember that in our desire to get somewhere else to be in the journey.

You can find Christine on Instagram or visit her website at christinedercole.com.

Intentional Real Estate Business Planning with Martha Melendez

Thu, 14 Dec 2023 07:00:00 +0000

Martha Melendez is REALTOR and the VP of Talent Acquistion with Engle and Volkers Aspire Group on the Florida Space Coast.

Martha is not your average REALTOR. She's a woman on a mission to make her dreams a reality, and she does so by being intentional. Martha's formula for achieving success looks like this:

Write your vision down and review it every day. In Martha's case, she creates a vision board each year. Utilizing images, words and photography, she visualizes her goals and dreams for the coming year.
Follow the 20/20/20 Rule. Each day consume 20 minutes of something motivational, spend 20 minutes getting your house in order and invest 20 minutes in movement.
Implement a daily ritual. Creating habits and time blocking are key to ensuring your vision becomes a reality.

Connect with martha at DreamLifeMartha.com

Authenticity in Video Marketing for Real Estate with Katie Lance & Stephanie Chumbley

Thu, 30 Nov 2023 07:00:00 +0000

In a refreshing twist, this week's episode of our podcast takes an exciting turn - and I'm confident you're going to love it! We're thrilled to present a podcast swap with the incredibly talented Katie Lance.

I'm sharing one of my top picks from Katie's podcast collection. In this episode, she has a conversation with Stephanie Chumbley, the Director of Social Media and Education at Chicago Title in Portland, OR.

Stephanie offers invaluable insights, particularly about content creation and mastering the art of time blocking. Here are my favorite pearls:

Harness the Power of Listening: Transform your listening skills into a content generation tool. Keep track of daily occurrences, note the questions you're asked, and weave these elements into your social media content.
Use Movement for Focus: Integrate movement into your routine. It's not just about physical health; it's a strategy to enhance grounding and focus, ultimately leading to more efficient time management.
Embrace Imperfection in Videos: Don't shy away from mistakes in your video content. Perfection isn't the goal; relatability is. Remember, being genuine and approachable resonates more than flawless execution.

Take a listen and let me know what you think.

Tune into Katie's Podcast here.

Follow Stephanie on Instagram here.

The Power of Positive Self-Talk: A Conversation with Christine D'Ercole

Thu, 16 Nov 2023 07:00:00 +0000

This week, I had the privilege of hosting an incredible guest on our podcast, Christine D'Ercole. As a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational.

In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling.

Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same.

Christine left us with three invaluable pieces of advice:

The most powerful thing someone can say to you is what you say to yourself.
Let's stop fighting with our bodies and explore what we are built for.
Remember that in our desire to get somewhere else to be in the journey.

You can find Christine on Instagram or visit her website at christinedercole.com.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Leading with Purpose: A Conversation with Hilary Saunders on SIDE’s Mission and Women in Real Estate

Thu, 02 Nov 2023 06:00:00 +0000

Can I tell you how excited I am to introduce you to Hilary Saunders? Hilary is the Chief Broker Officer and Co-founder of SIDE, Inc.

She's intelligent, humble, kind, and incredibly articulate. She has a passion for helping people - she's so genuine, and she wholeheartedly believes in the mission of SIDE. She's also a mom, wife, and someone who cares deeply about the future of women in leadership.

In our chat, she shared her thoughts on what makes an effective leader, how to bring more women into leadership positions, and the grassroots efforts SIDE has undertaken to improve fair housing across the US.

Hilary's advice to our community:

Understand your unique value proposition. It's foundational to your growth.
Put your oxygen mask on first, so you have what you need to show up for others.
Ask for help. Asking for help should not be a stigma. It's ok to ask. It's preferred.

Hilary is also the co-host of Own it, a podcast by SIDE, Inc. Subscribe to her podcast here.

Follow Hilary on Instagram.

Learn more about SIDE's commitment to fair housing, diversity, equity, and inclusion here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Listen to the entire episode, and let me know what you think.

Breast Cancer Awareness: Stories of Strength and Resilience

Thu, 19 Oct 2023 06:00:00 +0000

This is an episode that's near and dear to my heart. It's breast cancer awareness month.

For those who don't know, I'm a breast cancer survivor. In honor of raising breast cancer awareness, we've invited Jenna Russo to join us.

Jenna is also a breast cancer survivor and happens to be the stepdaughter of our friend, Betti Russo.

Jenna was diagnosed with Stage 2 triple-negative breast cancer as a young mom. Her son, Nicholas, was just six months old when she was diagnosed.

Jenna talks about her treatment, recovery, and life after breast cancer. Jenna's pearls of wisdom?

Advocate for yourself. No one knows your body better than you! Don't let anyone tell you you're fine. If you feel something, get it checked out.
If you do get a diagnosis, take someone to all your appointments. It helps to have someone else go through it with you.
Get your mammogram. Early detection saves lives.

Click here for more information about breast cancer and early detection.

Grab the Real Estate Lifestyle Daily Ritual here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

House Hunting for Your Niche: Strategies for Specializing in Real Estate

Thu, 05 Oct 2023 06:00:00 +0000

In this episode, we chatted with Michele Bellisari, a top-performing REALTOR renowned for her niche expertise. Michele unpacked the advantage of specializing in a particular real estate niche.

She guided us through the steps to identify the ideal niche tailored to your unique strengths and offered insights on how to magnetically attract your target audience.

Grab a notebook and a pen because there are soooo many pearls in this episode. As the saying goes, the riches are in the niches.

Here are Michele's 3 biggest pieces of advice:

Pick a listing niche and get it on your white board!
Stay educated no matter your age. It will keep you relevant.
Find a community that supports you.

You can find Michele in all of these places..

Soooboca.com

sipsocialsell.com

Instagram: https://www.instagram.com/themichelebee/

Grab Michele's free resource, 50 Thriving Niches here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Navigating the Airwaves: Expert Tips for Securing Podcast Interviews for Real Estate

Thu, 21 Sep 2023 06:00:00 +0000

What is publicity and why are podcasts are a strategic way to build your your brand?

This episode dives into the art of landing valuable podcast interview opportunities. I sat down with Christina Lenkowski, a PR industry veteran and seasoned podcaster who shares her insights on crafting compelling pitches, targeting the right shows, and building meaningful connections with hosts.

Discover actionable strategies that will help you break through the noise, secure sought-after podcast slots, and effectively share your story with a wider audience.

Christina offered 3 pieces of advice regarding podcasts guesting,

Your business will not grow if you're not visible so don't let imposter syndrome flare up. You can do this.
Have a service over self mindset when putting yourself out there.
Use your podcast appearance in perpetuity. It can be repurposed on your blog, website and in your social media.

You can learn more about Christina by visiting her website.

Take her podcast publicity quiz here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

From Chaos to Control: Organizing Your Real Estate Business with Gidon Sobel

Thu, 07 Sep 2023 06:00:00 +0000

Gidon Sobel is the Founder and President of Purple Plum Consulting, a monday.com Partner.

Gidon is a real estate expert and has created a real estate solution within monday to help real estate agents and brokerages streamline and scale their businesses.

His solution focuses on brokerage operations as well as transaction management. In our chat we'll learn why he's so passionate about the industry and how monday can make your transactions move from contract to close effortlessly.

His biggest pieces of advice for real estate professionals:

When it comes to tech, don't go for the shiny object. Start with the basics.
If you're using monday.com, there's a huge real estate community, lean into it.
Tech shouldn't feel like work. Enjoyment is possible with monday.com.

To learn more visit Purple Plum Consulting.

Find Gidon on LinkedIn.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

REPLAY - Everything you need to know that real estate school didn't teach you - with Shelley Zavitz

Fri, 25 Aug 2023 14:56:00 +0000

Shelley Zavitz is a successful REALTOR in Portland, OR. She's also the author of the best-selling book, Your First 365 Days in Real Estate, Founder of New Agent 365 and OnTrack Agent, the new learning platform for real estate. - You might say that Shelley learned how to do real estate the hard way. She got her license and then learned as she went along.

Shelley believed a better way existed, so she created the training, systems, and tools to help new agents succeed without all the hardship. In this episode, we'll talk about the biggest mistakes she made and how she helps new real estate professionals grow and become profitable.

Shelley's top take-aways for new agents:

Ask the follow-up question when you're choosing a brokerage, joining a team etc. - go one deeper to make sure you have all the information you need.
Learn to fish yourself because when you become self-sustainable the sky's the limit.
Follow Debra Trappen's new blog here.

Connect with Shelley here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Home Sweet Homeownership: How to Stay Connected with Your Real Estate Clients with Georgia Perez

Thu, 10 Aug 2023 06:00:00 +0000

Georgia Perez is the Chief Growth Officer at Live Easy, a concierge platform that makes it easy and stress free for buyers and sellers to move.

In our chat Georgia shares more about how Live Easy is helping consumers save time and money long past the closing AND how real estate professionals are using Live Easy to stay in touch support their clients throughout the entire life cycle of home ownership.

We even dabbled in the future role of AI and how Live Easy could create an entire smart home living experience that saves home owners money while building their wealth.

Georgia's words of advice for REALTORS:

You don't have to do it all alone. Outsource helpful resources and services to save you time.
Let technology be your friend. Use it to help your business scale and be efficient.
I'm here for any questions you have regarding real estate tech and Live Easy. Reach out to me at Georgia@liveeasy.com.

Follow Georgia on Instagram here.

Follow Live Easy on Instagram here.

Visit Live Easy here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Learning Strategies for Real Estate Growth with Sabine Steinbrecher

Thu, 27 Jul 2023 06:00:00 +0000

Sabine Steinbrecher is the Founder and Chief Hiveologist at Hiveologie, an online learning platform for real estate professionals.

In this episode, Sabine shares the biggest challenges as it relates to learning and development and strategies for engaging, retaining and implementing key strategies to see the results in your business.

Sabine's biggest advice:

Focus on an area of your business that can create a new income stream for you.
Maintain a sense of sanity and balance in this market.
Consider choosing a business that gives back.

Learn more about Hiveologie by visiting their website here.

Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

WomanUP! Real Estate Leaders coming to the Table with Confidence with Renée Roqué

Thu, 13 Jul 2023 06:00:00 +0000

Renée is a Wavemaker and was very busy throughout the week, capturing the moments through video and photos.

As a Wavemaker, Renée was intimately involved in the pre-event planning and promotion of the event. In this episode, Renée shared, from her perspective, what WomanUP! has meant for her growth and her career as a real estate professional.

Renée is also deeply involved in her community in support of affordable housing and helping eliminate homelessness.

Connect with Renée here on Instagram.

REPLAY! Building Brand Trust and Recognition in Real Estate with Carrie & Christine

Thu, 29 Jun 2023 06:00:00 +0000

This week we're REPLAYING one of our favorite and most loved episodes.

In this Episode Carrie and I talked all about how to build a recognizable and memorable brand.

Carrie's advice on the best ways to stand out and become the trusted go-to REALTOR in your market:

Be consistent. This is the thread that weaves your brand together and helps it stay true to it's promise.
Get help. It's tough when you're the chief cook and bottle washer. Focus on your zone of genius and let other experts lighten your load.
Be true to who you are. Everyone else is taken.

Connect with us! We're @postandbeamcreative on all the socials.

https://www.postandbeamcreative.com/

The Art of Listening and Operating with Integrity in Real Estate with Diane Terry

Thu, 15 Jun 2023 06:00:00 +0000

After 30+ years as a real estate professional, Diane Terry knows more than simply how to sell a home. She's learned to let go of perfection and accept that she may not be everyone's cup of tea. She's a tell-it-like-it-is, ain't got time for the pain type - and she's not afraid to throw down an f-bomb if it feels right.

Diane is known among her peers as the Sage because of her wealth of knowledge, thoughtfulness, and 'get it done' approach, which landed her in the natural position of teacher and mentor.

Diane's approach is different than your average real estate agent's. Diane is thoughtful and curious. She believes most people listen to respond instead of listening to understand.

In this conversation, we talked about the art of listening and what it means to do business with integrity and an open heart.

Diane's advice:

Understand the importance of listening in work and life. It will change the quality of your relationships.
Never lose your sense of awe and curiosity.
Live your life with integrity. May you start your day with intention and end it with gratitude.

Follow Diane on Facebook: https://www.facebook.com/seattlerainreader

Visit her website: https://www.dianeterrycoach.com/

Empowering Women in Real Estate through Connection and Curiosity with Cathy Scharetg

Thu, 01 Jun 2023 06:00:00 +0000

Our series on WomanUP! comes to a close this week with an insightful conversation with Cathy Scharetg.

Cathy is empowering women through connection and curiosity. She is on a mission to empower courageously confident women who choose to influence outcomes and create opportunities by speaking themselves into the room.

My biggest takeaways from our conversation:

Ask questions. "People who ask the most questions influence outcomes." Speak yourselves into the room because you ARE worthy and your ideas matter.
Lead by example. If you want to change the narrative and open more doors for the next generation of women, you must go out into the world as you are, without self-imposed limitations.
Honor each other. When you receive validation or accolades, don't diminish yourself by saying, "Yeah but.." just because you think it's more socially acceptable. Instead embrace it and confidently say, Thank you.

Learn more about Cathy and watch her TedX talk here: https://www.cathyscharetg.com/

It's not too late to purchase your ticket to the 2023 WomanUP! retreat. Go to https://www.iamwomanup.com/ today.

Together We Rise with Debra Trappen and Rhonda Keliipio

Thu, 18 May 2023 08:00:00 +0000

WomanUP! is changing the lives and careers of women in real estate across the U.S.

In this chat Debra Trappen is back and we are joined by Rhonda Keliipio, Broker/Owner of Sparrow Lily Realty in Rancho Cucamonga, CA.

Rhonda is deeply spiritual. She has a very calming, zen way about her. You'll note from the moment she starts to speak, the energy becomes grounded and steady, and you quickly lean in because you know she's about to give some very wise advice.

Among many things Rhonda discussed with us, she shares how WomanUP! influenced her growth as a leader in the real estate space and changed her life.

Follow Debra on Instagram

Follow Rhonda on Instagram

The Origins and the Why Behind WomanUP! with Debra Trappen and Sara Sutachan

Thu, 04 May 2023 06:00:00 +0000

ooooh friends! This week I chatted with my good friends, Debra Trappen and Sara Sutachan.

In case you don't already know, they're the Co-Founders of the WomanUP! movement!

The WomanUP! initiative began at the California Association of REALTORS and has made a tremendous impact on the personal and professional growth of real estate leaders across the U.S.

In this chat Debra and Sara shared the story around the movement, news about the upcoming retreat in June, and how y'all can get in on the fun, the opportunity and the collaboration.

Don't wait. This retreat is open to everyone. Purchase your ticket today.

Follow Debra

Follow Sara

Join us at the event in June!

Purchase your ticket here.

Make sure to reserve your room at the Seabird by May 12th!

Building Brand Trust and Recognition with Carrie & Christine

Thu, 06 Apr 2023 06:00:00 +0000

Have you noticed that every real estate agent looks the same and sounds? Are you feeling frustrated because you want your personal brand to stand out but you just don’t know how?

In this Episode Carrie and I chat about how to build a recognizable and memorable brand.

Carrie's advice on the best ways to stand out and become the trusted go-to REALTOR in your market:

Be consistent. This is the thread that weaves your brand together and helps it stay true to it's promise.
Get help. It's tough when you're the chief cook and bottle washer. Focus on your zone of genius and let other experts lighten your load.
Be true to who you are. Everyone else is taken.

Honing your relationship-building skills with Nicky Lewenson

Thu, 23 Mar 2023 06:00:00 +0000

If you want to improve your relationship-building skills, this episode is for you! Nicky Lewenson is the Chief Revenue Officer at Whisp.io, a communication platform for businesses to use when communicating with customers and leads.

She’s an avid runner, adventurer, mom and ever optimist. If you’ve got a problem, Nicky can solve it. In this episode, Nicky went deep into how she builds relationships to build business.

Here are are the 3 most important things to remember about building relationships:

Be curious and excited to learn about people.
Create events you truly want to be a part of.
Stay organized to maximize impact.

Connect with Nicky at:

Instagram: https://www.instagram.com/nickylews/

Whisp.io

The Power of Pause with Betti and Christine

Thu, 09 Mar 2023 12:10:00 +0000

What is the power of pause, why is it important, and what does it have to do with selling real estate?

The power of the pause is an effective strategy for so many things. Pausing allows you to step back from the situation, gain awareness of your emotions and make different choices. When you take a moment to pause, you are, in effect, giving yourself the grace to act rather than react.

Not only can it be a helpful relationship-building tool with family and friends, but it can also also be a powerful tool in business. Pausing in the middle of a negotiation allows you to regain control of the situation.

In this episode, Betti's back, and she shares her strategies for pausing and how it helps her life and work.

Her top 3 takeaways:

Be intentional with your time - you cannot be all things to all people, and you don’t need to be. Zero in on what’s most important.
Take some time to figure it out - you cannot look deep within if you are constantly on the run. Tell yourself it’s ok to take a break, schedule the time if you need to, and do it.
Be ok with it - don’t feel guilty for getting rid of what no longer serves you. Not everything and everyone is meant to be in your life forever. They’re there for a reason- they bring you to what comes next. Change is good.

Follow Betti on:

Instagram: https://www.instagram.com/betti_russo/

Facebook: https://www.facebook.com/NorthJerseyLifestyle

YouTube: https://www.youtube.com/@BettiRusso

Strategies for Success in a Changing Market with Tom Matthews

Thu, 23 Feb 2023 07:00:00 +0000

Tom Matthews and his business partner, Joanne Taranto have been serving clients in Eastern Massachusetts for over 19 years.
Tom and Joanne have built a very successful business together and attribute 90% to come from repeat clients and referrals. In this episode we talk about how to build trust with clients, how to stay top of mind and, given this new market we're in, we talk about how to shift your strategy to capture more business and stay successful.

Tom's top 3 pieces of advice:

Write a business plan and mission statement and know your why.
Take action - do your real estate activities.
Get educated and keep learning.

Follow Tom and Joanne here on Instagram.

Visit their website, https://www.tomandjoanneteam.com/

Connect with Tom via email at info@tomandjoanneteam.com

Everything you need to know that real estate school didn't teach you - with Shelley Zavitz

Thu, 09 Feb 2023 07:00:00 +0000

Shelley's top take-aways for new agents:

Ask the follow-up question when you're choosing a brokerage, joining a team etc. - go one deeper to make sure you have all the information you need.
Learn to fish yourself because when you become self-sustainable the sky's the limit.
Follow Debra Trappen's new blog here.

Follow and Connect with Shelley on Instagram.

Email: Shelley@shelleyzavitz.com

On-Track Agent

New Agent 365

Leaning into your Truth to Grow a Business you Love - with Pam Blair

Thu, 26 Jan 2023 07:00:00 +0000

Pam Blair is the Broker and Owner of Yoga Bug Real Estate in Portland, OR. On the surface, Pam may seem zen but underneath her calm is a firey, feisty, incredibly bright and thoughtful human and business owner.

In this episode we uncover the "why" behind her brokerage's name and how speaking, working, and living your truth cultivates a business you love!

Pam's 3 pieces of advice:

Think big. Go for it. Do it. Make your work joyful.
A strong commitment to daily self-care is important in order to show up the way you want to show up for everyone in your business and life.
Play! Get out and play!

Follow Pam here on Instagram.

Visit her at https://yogabugrealestate.com/

Our 2023 Guiding Words

Thu, 12 Jan 2023 07:00:00 +0000

Every year we each create a guiding word. A guiding word aligns with both business and personal goals and speaks to where we are in life. Guiding words are great tools to help you focus and stay centered as you begin your new year.

The inspiration for creating guiding words came from our friend, Debra Trappen. Visit https://debratrappen.com/mylife23 to learn how to create your guiding word.

Take a listen as we share our 2023 guiding words. Oh, and there's a little surprise announcement as well!

Betting on Yourself to Start Your Own Business with Christine George and Carrie Edwards

Thu, 29 Dec 2022 07:00:00 +0000

Christine and Carrie took a big leap this year. They left their secure, corporate jobs to start their own business, Post & Beam Creative.

In this episode, Christine and Carrie share how they met, when they realized the power of their combined skills and why they decided to take the risk into entrepreneurship.

Their top 3 takeaways:

Don't let fear hold you back.
Collaboration is key.
Let the perfection go..."Done is better than perfect." - Katie Lance

Follow them on all the socials @postandbeamcreative.com

Visit them at postandbeamcreative.com

Leadership, Data and Self-care with Alexa Kebalo Hughes

Thu, 15 Dec 2022 07:00:00 +0000

Alexa is a REALTOR with eXp in Connecticut. She and her mom Cheryl are the leaders of the Kebalo Team. She’s been awarded the 30 under 30 and this year was named REALTOR of the year by her peers in CT. She's held numerous leadership positions at the local and national level....and she’s a regular contributor on WSFB channel 3 in Hartford, CT, “It’s a great day at 9a”.

In this conversation Alexa talks about the importance of serving with courage and your whole heart. She also shares the importance of data is in helping clients make decisions and we top it off with her views on self-care.

Her 3 pieces of advice:

Do an energy audit. Let your feelings be your guide. Pay attention to what's depleting your energy and reassess to identify the things that can be delegated.
Wake up and start taking action to improve your health (prayer, yoga, meditation, movement). Have a nighttime routine as well.
Message me for a complimentary consultation (860-808-4125).

This is not one to miss...we could have talked for hours!

Follow Alexa on Instagram and Facebook.

REPLAY! Real Estate by Relationship with Barb Betts

Thu, 01 Dec 2022 19:05:00 +0000

Barb Betts is a successful REALTOR®, Broker, and CEO (she and her husband own the RECollective in Long Beach, CA). She's also an Educator, Speaker, and Trainer with a passion for all things Real Estate.

In this episode, Barb shares how she got into real estate, her strategies to build and grow her business, and how her approach has shifted with the onset of social media.

She talks about her newest venture, Real Estate by Relationship, and how it's helping real estate professionals around the country prosper.

Barb's three biggest takeaways:

The real estate business will always be about relationships. Find what works for you, implement it consistently, and it will always work.
Believe in yourself. "I wish I had believed in myself a long time ago."
Act as if....Barb says if you want something, act as if you already have it.

Learn more about Barb here: https://www.barbbetts.com/

Follow her on Instagram: https://www.instagram.com/barbbetts/

Follow her on Facebook: https://www.facebook.com/barbmbetts

Business Planning for Growth with Christine George

Thu, 17 Nov 2022 07:00:00 +0000

Business Planning is crucial to your business if you want to grow. It's not enough to set a goal, you have to put the road map in place to achieve your goals.

Business Planning lives deep in Christine's bones. To her, business planning is an opportunity to refine and redefine your business practices and ensure you reach your growth goals.

In this episode we chat with Christine about her process, why it's important and the most important elements of a business plan.

Take a listen...and, if you're interested in building your own business plan, you can find all her materials and her workshop in Post & Beam Creative's Raise*U. You can also find the course itself in OntTrack Agent.

Find Christine on all the socials @christinecarlogeorge

Visit postandbeamcreative.com for more information about how they can help you.

Putting Relationships First with William Koedatich

Thu, 03 Nov 2022 13:03:00 +0000

When we think about a lender, we don't always consider how a great lender can be so valuable to our business. It's so much more than just getting to the closing table. A lender that puts their agent and client relationships first is going to go the extra mile.

Our preferred lender, William Koedatich of Crown Home Mortgage, does just that.

Will's biggest takeaways:

Team up with a great lender
Build a relationship with that lender and stay informed about the different options available to your clients
Sharpen your tools during a shifting market

Our biggest takeaway? Partner with Will!

Not an agent? That's ok- there are plenty of nuggets here for you, too, so you can learn what to look for when choosing your lender.

Ideas for Marketing with Heather Colby

Thu, 20 Oct 2022 06:00:00 +0000

Heather is the Founder and Owner of Ideas for Real Estate. Heather is a professional real estate marketer in Orlando, FL. As the founder of Ideas for Real Estate, she empowers agents to grow their businesses in modern, authentic ways.

In this episode Heather shares ideas on how to prioritize your marketing strategy and use it effectively to reach your goals.

Heather's 3 biggest take-aways:

Marketing is an opportunity to connect.
Lean into marketing that feel authentic to you.
Let your business plan be the foundation for your marketing plan.

Heather offered some FREE social media goodies for the holidays. Go to ideasforrealestate.com/holiday and use code: KLTpodcast

Follow Heather on all the socials at @ideasforrealestate.com

Visit ideasforrealestate.com for more information about Heather.

REPLAY! From School Principal to Entrepreneur - How an Elementary School Principal Followed her Pass

Thu, 06 Oct 2022 06:00:00 +0000

This episode was so popular we thought we'd share it again...

Christine Mandese is the owner of Plant Girl Shop in East Greenwich, RI. Like so many people in the post-pandemic era, Christine decided to pursue her passion for plants and floral design and made the big decision to leave her stable job as an elementary school Principal to open Plant Girl Shop! Christine shares how she did it and why it was such an important decision for her.

Christine's biggest takeaways:

If you don't don't love what you do, make a change.
Prioritize, create a vision board and set goals!
Make sure you have a support system.

For more information about Christine, visit https://www.plantgirlshop.com/

Follow her on Instagram

Follow her on Facebook

Equality, Inclusion and Giving Back with Adam Gaudet

Fri, 23 Sep 2022 13:04:34 +0000

Adam Gaudet is the Founder and Owner of 603 Birch Realty in Concord, NH. But that's not all. Adam has built a reputation in the industry and his local community as someone who deeply cares about people, equality, inclusion, and giving back. In this episode, Adam shares this and tells us how he incorporates it into 603 Birch as a core value of the organization. While his achievements are impressive, it's the humanity at his core that stands out.

Visit 603 Birch at https://www.603birchrealty.com/

Follow Adam on Instagram at https://www.instagram.com/adam__603/

How to Become Known as the Trusted Expert with Russell Harris

Thu, 08 Sep 2022 06:00:40 +0000

In this episode, Betti talked to Russell Harris of Live 30A about his transition into real estate and how he is creating great relationships and becoming known as a trusted expert in the communities he serves.

Russell is the embodiment of know, like, and trust in real estate and I’m thrilled to say he is my go-to Realtor in the beautiful Florida Panhandle.

Check it out and learn why.

The Art of Storytelling with Mike Ganino

Thu, 25 Aug 2022 06:00:56 +0000

We chatted with Mike Ganino. Mike is a public speaking coach who teaches people how to use storytelling to captivate their audience, cultivate their on stage presence and feel confident doing so!

Mike teaches all of this in his program called The Mike Drop Method which is, "that space where you show up unapologetically you and say the exact thing that your audience needs to hear to have an aha moment. It’s that moment when everyone is in awe of your authenticity."

Visit Mike at https://www.mikeganino.com/

Find him on all the socials @mikeganino

The Future of Real Estate with Bill Boswell

Thu, 11 Aug 2022 06:00:25 +0000

Bill Boswell is definitely one to know, like, and trust! This episode taught us about Bill's journey to Operating Principal at Keller Williams Prosperity in Wayne, NJ. It's nothing short of amazing, and Bill's knowledge and expertise in the real estate industry are invaluable, to say the least.

Bill shares his insights on the current real estate market, where he believes the future of real estate is heading, and how to build a sustainable real estate business for years to come.

Bill's biggest takeaways:

Make building relationships with people in your pipeline your primary focus, and develop a system to help make it happen.
Systematize communication with clients in your day-to-day business.
Be hyper-aware of your energy, and bring the hard conversations back to the positive.

From School Principal to Entrepreneur - How an Elementary School Principal Followed her Passion

Thu, 28 Jul 2022 06:00:48 +0000

Ooooh this Episode is SO inspiring! Christine Mandese is the owner of Plant Girl Shop in East Greenwich, RI. Like so many people in the post-pandemic era, Christine decided to pursue her passion for plants and floral design and made the big decision to leave her stable job as an elementary school Principal to open Plant Girl Shop! Christine shares how she did it and why it was such an important decision for her.

Christine's biggest takeaways:

If you don't don't love what you do, make a change.
Prioritize, create a vision board and set goals!
Make sure you have a support system.

For more information about Christine, visit https://www.plantgirlshop.com/

Follow her on Instagram

Follow her on Facebook

Preparedness, Resilience and Sustainability with Coni Meyers

Thu, 14 Jul 2022 06:00:27 +0000

Coni Meyers is an author, trainer, and the Founder of CKM Solutions Group, an organization that helps individuals and businesses know how to prepare, survive and recover from natural disasters. She believes real estate professionals are perfectly aligned to save lives, property, and money while increasing their business all at the same time. In this chat, she shares how to stand out as a community leader, increase sales for your business and help individuals and companies be better prepared and more sustainable.

Learn more about Coni at https://ckmsolutionsgroup.com/

REPLAY - Betti's Biggest Takeaways from Social Media Marketing World

Thu, 30 Jun 2022 02:43:30 +0000

Today we're replaying one of your favorites and ours too!

In March, the Social Media Examiner hosts its annual Social Media Marketing World Conference. This year Betti attended virtually and came out bursting with excitement about all the new things she learned about social media and how to use it in your business. Grab your notebook, pen, or favorite online note-taker and tune in to discover her biggest takeaways.

For more information about The Social Media Examiner and Social Media Marketing World, visit their website.

Real Estate by Relationship with Barb Betts

Thu, 16 Jun 2022 12:21:50 +0000

In this episode, Barb shares how she got into real estate, her strategies to build and grow her business, and how her approach has shifted with the onset of social media.

She talks about her newest venture, Real Estate by Relationship, and how it's helping real estate professionals around the country prosper.

Barb's three biggest takeaways:

The real estate business will always be about relationships. Find what works for you, implement it consistently, and it will always work.
Believe in yourself. "I wish I had believed in myself a long time ago."
Act as if....Barb says if you want something, act as if you already have it.

Learn more about Barb here: https://www.barbbetts.com/

Follow her on Instagram: https://www.instagram.com/barbbetts/

Follow her on Facebook: https://www.facebook.com/barbmbetts

REPLAY - Escue Real Estate Grows, Up with Zinnia

Thu, 02 Jun 2022 06:00:10 +0000

Today we're replaying one of our most popular episodes with Linda O'Koniewski and Lisa Escue.

In this episode, we talked with Linda O' about her new venture, Zinnia, a new concept in the real estate space that delivers an all-in-one growth platform to teams and small brokerages. Lisa Escue, a top real estate agent in Trophy Club, TX, and her husband, Mark, took a leap of faith to become Zinnia's first client when they launched their new brokerage, Escue Real Estate. For more information about Zinnia, visit, growwithzinnia.com
For more information about Escue Real Estate, visit, escuerealestate.com

Being Intentional Together with Molly McKinley

Thu, 19 May 2022 06:00:54 +0000

What started as a childhood dream became a reality for Molly McKinley. In this episode, Molly talks about her path to launching her new company, Intentional Together, how all her endeavors interconnect to form her new endeavor, and how having an intentional approach to business changes everything.

Molly's top take-aways:

Trust the divine timing. You're exactly where you should be.
Develop, hone, and trust your intuition.
Align with nature.

For more information visit, intentionaltogether.com

Grab a copy of Molly's book here.

Practicing Real Estate Safety with Carl Carter

Thu, 05 May 2022 04:00:35 +0000

Carl Carter is the son of Beverly Carter, a real estate broker in North Little Rock, Arkansas, who, in 2014, was kidnapped and murdered while showing a home. Her murder sparked a national conversation about REALTOR safety within the industry. Since her death, Carl Carter founded the Beverly Carter Foundation and has spoken to thousands of real estate agents across the U.S. about the importance of REALTOR safety. As the Spring market heats up, Carl talks about his mother's tragic death and how it could have been avoided.

Bravery and Storytelling with Valerie Garcia

Thu, 21 Apr 2022 06:00:03 +0000

Valerie Garcia believes that bravery and storytelling can change the way we do business. In this chat Val, shares why she's so passionate about storytelling, how to get started and how it can give you a competitive advantage in your business.

Heart-Powered Sales with Robin Treasure

Thu, 07 Apr 2022 06:00:01 +0000

Robin Treasure believes that you have the power to achieve more success when you cultivate emotional intelligence with intuition.

In this chat, she showed us how following your heart could help you achieve the success and the life you desire and deserve. Robin shares how she discovered the Heart-Powered Sales Method, what it means to be heart-powered, and how to use it as a competitive advantage.

Betti's Biggest Takeaways from Social Media Marketing World

Thu, 24 Mar 2022 06:00:47 +0000

22. How to Build Your Personal Brand on Social with Chelsea Peitz

Thu, 10 Mar 2022 07:00:37 +0000

Chelsea Peitz is a social media guru and Instagram QUEEN! Her goal is to make social media UNCOMPLICATED for real estate professionals by teaching us HOW to use social media to build a powerful personal brand.

Chelsea gave us three strategies for building your personal brand on social:

1. Always give your perspective, advice, or opinion. Anyone can share market data, but only you can relay your point of view.

2. Tell me you're in the business without telling me you're in the business (think product placement). Your brand extends beyond selling homes.

3. Go to your profile. In one second, can someone describe who you are and what you're about? If not, start incorporating more of yourself.

Take a listen to this fun, feisty, and informative conversation.

Make sure to follow Chelsea on Instagram and visit her website https://chelseapeitz.com/

Ep. 21 - Ask Us Anything! with Betti and Christine

Thu, 24 Feb 2022 12:30:58 +0000

It's amazing how quickly 30 minutes roll when talking about things you love. In this episode, Betti and Christine answered the questions they ALWAYS get from clients.

Here are some of the questions we tackled,

How do I time-block?
How do I set goals, and why are they important?
How should I allocate my commissions, and how much should I allot for marketing?
Is print dead or alive?
How should I level my listing?
What is the best way to brand myself?
Should I hire a social media agency to do my social media for me?

For more information about Escue Real Estate, click here!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep. 20 - Escue Real Estate Grows, Up with Zinnia

Thu, 10 Feb 2022 07:00:52 +0000

For more information about Escue Real Estate, click here!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep.19 - The Domino Effect of Embracing Your Divine Self with Debra Trappen

Thu, 27 Jan 2022 07:00:40 +0000

The conversation with Debra Trappen is chock full of goodness. We chat about guiding words, reclaiming your power, aligning with your values; we talk about sisterhood circles (wait what?...ohhhh yeah) and how embracing who you are is a domino effect for creating joy and fulfillment in life and work.

• Follow Debra online!

• Divine Sisterhood Circles

• Wolf Moon Meditation playlist

• Empowering You in '22

• Spill the Tea with Debra and Molly McKinley

• WomanUP!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep.18 - One Word: Setting Your Intention for the Year Ahead

Thu, 13 Jan 2022 07:00:00 +0000

In this Episode, Betti and Christine share how they set intentions for the year ahead using their one word at the center of their intention. Find out more about using the one-word strategy and how it can put you on the path to achieving your goals!

For more information and to learn how to choose YOUR guiding word, download Debra Trappen's 2022 Guiding Word Booklet!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep.17 - Do What You Love, Love What You Do with Joe Russo

Thu, 30 Dec 2021 07:00:00 +0000

Talk about doing what you love and loving what you do! There is no better example of this than Joe Russo. Joe shares his story about building his maple syrup business. He was in 9th grade when he tapped his first maple tree. Joe takes us through his journey to becoming the largest manufacturer of maple syrup in the world.

Follow Joe online!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep. 16 - Empowering Women to be Successful with Larry Gray

Thu, 16 Dec 2021 07:00:00 +0000

Ooooh, Larry Gray. He's an investor, blogger, advisory board member for Black Legacy Partners, a proud Dad, husband, and supporter of women's empowerment!

Larry's mom raised him and his brother. She was a single woman who did whatever it took to provide for her boys. Her example led Larry to believe in the importance of supporting women to build careers and find success!

Larry is an executive board member at WEI (Women's Empowerment Institute), a non-profit organization that educates and empowers underprivileged women to confidently go out and earn higher income levels for themselves and their families.

You'll find Larry to be inspiring and passionate about the cause.

Follow Larry on LinkedIn & Twitter!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep. 15 - Helping Individuals and Families Thrive with Raeann Whalen from Housing Families

Thu, 02 Dec 2021 07:00:00 +0000

We continue the season of giving with a discussion with Raeann Whalen, the COO of Housing Families in Malden, Massachusetts. Housing Families is a non-profit organization in the Boston area that provides temporary and permanent housing for homeless families. They also provide food assistance, counseling and therapy, legal services, and youth programs. Raeann shared some of the biggest issues facing their clients and how Housing Families is providing a platform for individuals and families to work toward stable, permanent housing.

Follow Housing Families online!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep. 14 - Giving Thanks with Julie Kinner and Table To Table

Thu, 18 Nov 2021 07:00:00 +0000

It is Giving Season! This month Betti and I wanted to take a pause and recognize the work that local organizations like Table to Table are doing every day to support the people in their community. This week we spoke to Julie Kinner, VP of Operations from Table to Table.

Table to Table started over 20 years ago with just a few volunteers who wanted to do something different to help people in need and make a huge difference in North Jersey. They now have over 200 food donors providing food to over 180 agencies to help feed the hungry. Table To Table is a prime example of an organization of people that genuinely care about their extended community and come from a place of giving. Oh, so very fitting for our Thanksgiving episode.

Follow Table to Table Online and sign up for I-Rescue!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep. 13 - Building Authentic Relationships to Make Your Business Flourish with Lauren O'Brien

Thu, 04 Nov 2021 06:00:00 +0000

Lauren O'Brien doesn't consider herself a salesperson, and she's a relationship builder. She takes this job very seriously. She incorporates her attention to detail, organizational skills, consistency, and follow-up in everything she does. That might sound easy and replicable. Let me tell you; she has a secret sauce. She does it with a personal touch, so every client feels how genuinely she cares about them.

Follow Lauren online!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ep. 12 - How to Build a Business Community with Laura Monroe

Thu, 21 Oct 2021 06:00:00 +0000

Laura Monroe is the Global Head of Community at Inman News. She's an influencer and is incredibly smart, charismatic & wonderfully down-to-earth. She has a beautiful flow and grace about her, and she's innately curious. She works everyday to lift up those in her community including a group of theatrical teens. Tune in to hear more!

Follow Laura on Facebook!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!