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        <title>Behind the Ad with Tod Maffin</title>
        <link>https://redcircle.com/shows/behind-the-ad</link>
        <language>en-US</language>
        <copyright>All rights reserved - engageQ digital inc.</copyright>
        <itunes:subtitle>Surprising stories behind the world&#39;s most compelling ad campaigns</itunes:subtitle>
        <itunes:author>Tod Maffin</itunes:author>
        <itunes:summary>The surprising and unbelievable true stories behind the world&#39;s most talked-about ad campaigns. A production of the Today in Digital Marketing podcast — check it out at https://TodayInDigital.com</itunes:summary>
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        <description><![CDATA[<p>The surprising and unbelievable true stories behind the world&#39;s most talked-about ad campaigns. A production of the Today in Digital Marketing podcast — check it out at https://TodayInDigital.com</p>]]></description>
        
        <itunes:type>episodic</itunes:type>
        <podcast:locked>yes</podcast:locked>
        <itunes:owner>
            <itunes:name>Tod Maffin</itunes:name>
            <itunes:email>podcast@engageq.com</itunes:email>
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                <itunes:category text="Entrepreneurship"/>
            
                <itunes:category text="Management"/>
            

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                <itunes:title>&#34;True&#34; (AKA &#34;Wassup&#34;) by Budweiser Beer</itunes:title>
                <title>&#34;True&#34; (AKA &#34;Wassup&#34;) by Budweiser Beer</title>

                <itunes:episode>2</itunes:episode>
                
                <itunes:author>Tod Maffin</itunes:author>
                <itunes:summary>Behind the scenes of Budweiser marketing campaign called &#34;True&#34; — but which everyone knows as the &#34;Wasssuuuup?!&#34; TV ad.</itunes:summary>
                <description><![CDATA[<p>Behind the scenes of Budweiser marketing campaign called &#34;True&#34; — but which everyone knows as the &#34;Wasssuuuup?!&#34; TV ad.</p><p>Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj</p><p>.</p><p><strong>🔘 </strong><a href="https://todayindigital.com/socialmedia" rel="nofollow"><strong>Follow the podcast on social media</strong></a></p><p>🎙️ Subscribe free to our other podcast &#34;<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a>&#34;</p><p>🙋🏻‍♂️ <a href="https://todmaffin.com/mylinks" rel="nofollow">Tod&#39;s social media</a> and <a href="https://b.link/therealhealz" rel="nofollow">gaming livestream</a></p><p>.</p><p>💵 <a href="https://ko-fi.com/todmaffin" rel="nofollow">Send us a tip</a></p><p>🤝 Join our Slack: <a href="https://todayindigital.com/slack" rel="nofollow">todayindigital.com/slack</a></p><p>✉️ Contact Us: <a href="https://todayindigital.com/contact" rel="nofollow">Email</a> or <a href="https://todayindigital.com/voicemail/" rel="nofollow">Send Voicemail</a></p><p>.</p><p><strong>ABOUT THIS PODCAST</strong></p><p><em>Behind the Ad is hosted by</em><a href="http://todmaffin.com/" rel="nofollow"><em> Tod Maffin</em></a><em> and produced by</em><a href="https://engageq.com/" rel="nofollow"><em> engageQ digital</em></a><em> on the traditional territories of the </em><a href="https://www.snuneymuxw.ca/" rel="nofollow"><em>Snuneymuxw First Nation</em></a><em> on </em><a href="https://vancouverisland.travel/" rel="nofollow"><em>Vancouver Island</em></a><em>, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: </em><a href="https://redcircle.com/" rel="nofollow"><em>RedCircle</em></a><em>. Production Coordinator: Sarah Guild. Music rights: </em><a href="https://www.sourceaudio.com/" rel="nofollow"><em>Source Audio</em></a></p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;Behind the scenes of Budweiser marketing campaign called &amp;#34;True&amp;#34; — but which everyone knows as the &amp;#34;Wasssuuuup?!&amp;#34; TV ad.&lt;/p&gt;&lt;p&gt;Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;🔘 &lt;/strong&gt;&lt;a href=&#34;https://todayindigital.com/socialmedia&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Follow the podcast on social media&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🎙️ Subscribe free to our other podcast &amp;#34;&lt;a href=&#34;https://todayindigital.com/&#34; rel=&#34;nofollow&#34;&gt;Today in Digital Marketing&lt;/a&gt;&amp;#34;&lt;/p&gt;&lt;p&gt;🙋🏻‍♂️ &lt;a href=&#34;https://todmaffin.com/mylinks&#34; rel=&#34;nofollow&#34;&gt;Tod&amp;#39;s social media&lt;/a&gt; and &lt;a href=&#34;https://b.link/therealhealz&#34; rel=&#34;nofollow&#34;&gt;gaming livestream&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;💵 &lt;a href=&#34;https://ko-fi.com/todmaffin&#34; rel=&#34;nofollow&#34;&gt;Send us a tip&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🤝 Join our Slack: &lt;a href=&#34;https://todayindigital.com/slack&#34; rel=&#34;nofollow&#34;&gt;todayindigital.com/slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;✉️ Contact Us: &lt;a href=&#34;https://todayindigital.com/contact&#34; rel=&#34;nofollow&#34;&gt;Email&lt;/a&gt; or &lt;a href=&#34;https://todayindigital.com/voicemail/&#34; rel=&#34;nofollow&#34;&gt;Send Voicemail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;ABOUT THIS PODCAST&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Behind the Ad is hosted by&lt;/em&gt;&lt;a href=&#34;http://todmaffin.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt; Tod Maffin&lt;/em&gt;&lt;/a&gt;&lt;em&gt; and produced by&lt;/em&gt;&lt;a href=&#34;https://engageq.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt; engageQ digital&lt;/em&gt;&lt;/a&gt;&lt;em&gt; on the traditional territories of the &lt;/em&gt;&lt;a href=&#34;https://www.snuneymuxw.ca/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Snuneymuxw First Nation&lt;/em&gt;&lt;/a&gt;&lt;em&gt; on &lt;/em&gt;&lt;a href=&#34;https://vancouverisland.travel/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Vancouver Island&lt;/em&gt;&lt;/a&gt;&lt;em&gt;, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: &lt;/em&gt;&lt;a href=&#34;https://redcircle.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;RedCircle&lt;/em&gt;&lt;/a&gt;&lt;em&gt;. Production Coordinator: Sarah Guild. Music rights: &lt;/em&gt;&lt;a href=&#34;https://www.sourceaudio.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Source Audio&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
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                <link>https://behindthead.page</link>
                <pubDate>Mon, 22 May 2023 17:00:00 &#43;0000</pubDate>
                <itunes:duration>1112</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>&#34;1984&#34; by Apple</itunes:title>
                <title>&#34;1984&#34; by Apple</title>

                <itunes:episode>1</itunes:episode>
                
                <itunes:author>Tod Maffin</itunes:author>
                <itunes:summary>Behind the scenes of the iconic Apple ad &#34;1984”</itunes:summary>
                <description><![CDATA[<p><span>Behind the scenes of the iconic Apple ad &#34;1984”. </span></p><p><span>Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj</span></p><p><span>.</span></p><p><strong>🔘 </strong><a href="https://todayindigital.com/socialmedia" rel="nofollow"><strong>Follow the podcast on social media</strong></a></p><p><span>🎙️ Subscribe free to our other podcast &#34;</span><a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a><span>&#34;</span></p><p><span>🙋🏻‍♂️ </span><a href="https://todmaffin.com/mylinks" rel="nofollow">Tod&#39;s social media</a><span> and </span><a href="https://b.link/therealhealz" rel="nofollow">gaming livestream</a></p><p><span>.</span></p><p><span>💵 </span><a href="https://ko-fi.com/todmaffin" rel="nofollow">Send us a tip</a></p><p><span>🤝 Join our Slack: </span><a href="https://todayindigital.com/slack" rel="nofollow">todayindigital.com/slack</a></p><p><span>✉️ Contact Us: </span><a href="https://todayindigital.com/contact" rel="nofollow">Email</a><span> or </span><a href="https://todayindigital.com/voicemail/" rel="nofollow">Send Voicemail</a></p><p><span>.</span></p><p><strong>ABOUT THIS PODCAST</strong></p><p><em>Behind the Ad is hosted by</em><a href="http://todmaffin.com/" rel="nofollow"><em> </em></a><a href="http://todmaffin.com/" rel="nofollow"><em>Tod Maffin</em></a><em> and produced by</em><a href="https://engageq.com/" rel="nofollow"><em> </em></a><a href="https://engageq.com/" rel="nofollow"><em>engageQ digital</em></a><em> on the traditional territories of the </em><a href="https://www.snuneymuxw.ca/" rel="nofollow"><em>Snuneymuxw First Nation</em></a><em> on </em><a href="https://vancouverisland.travel/" rel="nofollow"><em>Vancouver Island</em></a><em>, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: </em><a href="https://redcircle.com/" rel="nofollow"><em>RedCircle</em></a><em>. Production Coordinator: Sarah Guild. Music rights: </em><a href="https://www.sourceaudio.com/" rel="nofollow"><em>Source Audio</em></a></p>]]></description>
                <content:encoded>&lt;p&gt;&lt;span&gt;Behind the scenes of the iconic Apple ad &amp;#34;1984”. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;🔘 &lt;/strong&gt;&lt;a href=&#34;https://todayindigital.com/socialmedia&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Follow the podcast on social media&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🎙️ Subscribe free to our other podcast &amp;#34;&lt;/span&gt;&lt;a href=&#34;https://todayindigital.com/&#34; rel=&#34;nofollow&#34;&gt;Today in Digital Marketing&lt;/a&gt;&lt;span&gt;&amp;#34;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🙋🏻‍♂️ &lt;/span&gt;&lt;a href=&#34;https://todmaffin.com/mylinks&#34; rel=&#34;nofollow&#34;&gt;Tod&amp;#39;s social media&lt;/a&gt;&lt;span&gt; and &lt;/span&gt;&lt;a href=&#34;https://b.link/therealhealz&#34; rel=&#34;nofollow&#34;&gt;gaming livestream&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;💵 &lt;/span&gt;&lt;a href=&#34;https://ko-fi.com/todmaffin&#34; rel=&#34;nofollow&#34;&gt;Send us a tip&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🤝 Join our Slack: &lt;/span&gt;&lt;a href=&#34;https://todayindigital.com/slack&#34; rel=&#34;nofollow&#34;&gt;todayindigital.com/slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✉️ Contact Us: &lt;/span&gt;&lt;a href=&#34;https://todayindigital.com/contact&#34; rel=&#34;nofollow&#34;&gt;Email&lt;/a&gt;&lt;span&gt; or &lt;/span&gt;&lt;a href=&#34;https://todayindigital.com/voicemail/&#34; rel=&#34;nofollow&#34;&gt;Send Voicemail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;ABOUT THIS PODCAST&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Behind the Ad is hosted by&lt;/em&gt;&lt;a href=&#34;http://todmaffin.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt; &lt;/em&gt;&lt;/a&gt;&lt;a href=&#34;http://todmaffin.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Tod Maffin&lt;/em&gt;&lt;/a&gt;&lt;em&gt; and produced by&lt;/em&gt;&lt;a href=&#34;https://engageq.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt; &lt;/em&gt;&lt;/a&gt;&lt;a href=&#34;https://engageq.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;engageQ digital&lt;/em&gt;&lt;/a&gt;&lt;em&gt; on the traditional territories of the &lt;/em&gt;&lt;a href=&#34;https://www.snuneymuxw.ca/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Snuneymuxw First Nation&lt;/em&gt;&lt;/a&gt;&lt;em&gt; on &lt;/em&gt;&lt;a href=&#34;https://vancouverisland.travel/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Vancouver Island&lt;/em&gt;&lt;/a&gt;&lt;em&gt;, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: &lt;/em&gt;&lt;a href=&#34;https://redcircle.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;RedCircle&lt;/em&gt;&lt;/a&gt;&lt;em&gt;. Production Coordinator: Sarah Guild. Music rights: &lt;/em&gt;&lt;a href=&#34;https://www.sourceaudio.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Source Audio&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;</content:encoded>
                
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                <pubDate>Fri, 14 Apr 2023 20:58:00 &#43;0000</pubDate>
                <itunes:duration>910</itunes:duration>
                
                
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