• "I'd love to talk about launch failures, $0 launches, analyzing a launch, etc if there's time. That's where I'm at in my biz right now lol (not feeling too bad but kinda disappointed. I'm looking at it as an experiment and learning experience moreso than a success/failure event)."
• "Here’s my question: we talked about me creating my content around apologetics and chaplaincy. Would it be too niche to combine faith, food, and fitness? Like being a Christian health coach or personal chef (I have the training to do it)."
• "As someone who was convinced Podia was the best all in one option for hosting digital products, courses, all of that someday, now you’ve switched to my second choice with that lovely cart software they have. But still, this surprised me! So I’m asking this…why the switch? We’re working on some products finally (ebook format but also Google sheets), want to “get it right” on hosting products and doing cart checkout the first go If I can!"

1. understand
2. awareness
3. desire
4. social proof & logic

OI call replay from 8/18!

Cool Tools for 6.29.21!!

• Storyworthy by Matthew Dicks - https://amzn.to/3doICSg
• https://tinylittlebusinesses.com/manifestos/product-launch-marketing/
• https://theadstrategist.com/facebook-ads/p1/
• Storybrand by Donald Miller - https://amzn.to/361U4iA
• Bri’s meal planning product! (She didn’t ask to share, I just felt like promoting it :), https://frugalminimalistkitchen.com/minimalist-meal-planning-workbook/

See you in https://onlineimpact.co/dashboard/

See you in Slack :)

See you in Slack if you need anything :)

As always find more episodes at https://onlineimpact.co/podcast/, and the rest of your stuff at https://onlineimpact.co/dashboard/

:)

See you in Slack!

Product ideas aren't just for products.

* products

* Freebies

* Bonuses

* Giveaway stuff

* Literally use stuff for a ton of different purposes. 

1. The 100 terrible ideas challenge

2. The knowledge of how you can use these ideas

3. The act of tying these products to different steps your audience takes

4. The mastermind process.

1 - Feature features!

2 - Prep for the holidays NOW

See you in Slack :)

1 - Feature features

* Features and updates are a great excuse to re-promote

* Make sure to tag/notify your affiliates and let them know that you're featuring their most recent efforts. THIS IS HUGE and even more effective that the "first post" you did.

2 - Holiday prep

Think through which affiliates your'e going to be promoting this winter--and HOW you're going to promote them.

* does any content need updating?

* are you producing any new content?

* prepare NOW so you won't be scrambling come late-November and December

See you in Slack!

https://onlineimpact.co/dashboard/

See you in Slack :)

What is a tiny offer: Allie Bjerk's branding of a "self-liquidating funnel."

And that is? A lower-priced offer suite designed to build an engaged list of BUYERS (and also funnel people to higher priced products/services.

Captures attention in a safe, non-threatening way and builds trust. And oh yeah, NOBODY IS DOING THIS. 

## Pete's bullet notes:

* Pricing: $27, $37, and $77-97

* 100% scalable digital products

* to figure out offer: what's the ultimate transformation, then work backwards, thinking through everything that needs to happen, step-by-step

* $27 is what they WANT. (And solves a very specific pain point QUICK). I.e. "I know I really need X, but I really just want Y." Needs to be a no-brainer, preferably a done-4-you thing. 

* $37 helps solve that paint point, helps them do something faster

* $77 introduces new pain point (but on the same journey), and possible is the "dog pill" I.e. what they really need, accountability, etc. 

* Always create a product suite (focus product plus bonuses. Dang-near anything can be a bonus).

https://onlineimpact.co/dashboard for more of course.

Strong. See you there :)

1 - Live call this Tuesday, 3/31/20 at 9:30pm ET

https://bit.ly/zoompete of course, and we'll kick it off talking about what topics to cover right now in light of the pandemic, as well as more 2-3 month strategizing. Then we'll open it up for general discussion/questions as always.

2 - Member's-only OI affiliate program!

You can promote Online Impact as an affiliate now :)

• Listen to the OIMOP episode for more info
• $125 a referral
• Promote during launch OR evergreen (it's a 6-month cookie)
• Affiliate cheat sheet has everything you need to promote
• Sign up link is on the https://onlineimpact.co/ menu bar (shortcut here!)

3 - Podcourse early access!

As a founding member, you'll have 100% access to Podcourse (launches June 1, you'll have access in a few weeks).

4 - Leave me a voicemail to use on the DYEB podcast???

Online Impact is sponsoring the Do You Even Blog podcast (it was a super tough negotiation...) and I'd love for YOU to record a 10-second ad!

Example 👉"Hi, I'm [your name] from [your site], and this episode of the Do You Even Blog podcast is brought to you by Online Impact. Learn more at onlineimpact.co.!"

If you're up for that, no need to whip out the recording software, I've made a super simple Speakpipe page where you can record that ASAP.

Head here >>>> https://www.speakpipe.com/blogging

woooo!

--Pete

P.S. Got any specific subjects you want covered in the group calls/OIMOP replays? Hit reply and let me know

P.P.S. I'm thinking about putting together a really simple 6-8 week digital product workshop for OI members only, starting around May. Thoughts?

P.P.P.S. Can we haze new OI members????