Today in Digital Marketing

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

May 2, 2025

Fri, 02 May 2025 21:00:00 +0000

Here is your wrap-up of the last week in the digital marketing space.

📰 Get our free daily newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Sharing Isn't Just Caring

Fri, 25 Apr 2025 21:02:13 +0000

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Influencers That Never Have a Scandal

Fri, 11 Apr 2025 21:00:00 +0000

Here is your wrap-up of the last week in the digital marketing space.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Tariffs and Trouble

Fri, 04 Apr 2025 21:00:00 +0000

This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Spendemic Slowdown

Fri, 28 Mar 2025 21:00:00 +0000

This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Wish Upon a Star

Fri, 21 Mar 2025 21:15:00 +0000

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

This Month in Meta Ads

Tue, 18 Mar 2025 21:00:00 +0000

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

This Month in Google Ads

Tue, 11 Mar 2025 21:00:00 +0000

Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Not Your Grandma's Influencer

Fri, 07 Mar 2025 22:00:00 +0000

This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Behind the Scenes of an Accidental Viral Campaign

Tue, 04 Mar 2025 22:00:00 +0000

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Reels of Misfortune

Fri, 28 Feb 2025 22:00:00 +0000

This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Search Slump

Fri, 21 Feb 2025 22:00:00 +0000

This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Performance Max Goes Negative

Tue, 18 Feb 2025 22:00:00 +0000

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Brake and Buy

Fri, 14 Feb 2025 21:59:01 +0000

This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Explained: Meta's Big Changes to Advantage+ Campaigns

Tue, 11 Feb 2025 22:00:00 +0000

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's AI Ad Offer You Can't Refuse (Literally)

Fri, 07 Feb 2025 22:00:00 +0000

This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing?

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The New Metric That Can Predict Product Sales

Tue, 04 Feb 2025 22:00:00 +0000

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

YouTube's Hour of Power

Fri, 31 Jan 2025 22:00:00 +0000

This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is "Production Enjoyment" the New Marketing Hack?

Tue, 28 Jan 2025 22:00:00 +0000

Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Zuck Is Once Again Asking for Your Financial Support

Fri, 24 Jan 2025 22:00:00 +0000

This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... and the branding mistake you might be making that is hurting your sales.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How Posting About Diversity Affects Social Media Engagement

Tue, 21 Jan 2025 22:00:00 +0000

Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine.

How do companies’ decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptions—or does it risk coming across as performative?

That’s the question tackled by Nick Bombaij and his co-author in a paper called “Does Posting About Diversity and Inclusion Improve Engagement in Social Media?”

Their research spans five years and analyzes more than 3 million posts from nearly 300 brands, making it one of the most comprehensive studies on this topic.

He is an Assistant Professor of Marketing at the University of Amsterdam, and in today’s weekly deep-dive episode, Tod speaks to him about his research.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How to Succeed in Business Without Really Trying

Fri, 17 Jan 2025 22:00:00 +0000

This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to 2019 because why not and everything else is crumbling into tiny pieces anyway.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta Cozies Up to Trump. What Now for Marketers?

Tue, 14 Jan 2025 22:00:00 +0000

Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Page 1 or Bust

Fri, 10 Jan 2025 22:05:00 +0000

Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What 2025 Holds for Google Ads and AI

Tue, 07 Jan 2025 22:00:00 +0000

Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Oh Lawd, They Comin'

Fri, 03 Jan 2025 22:00:00 +0000

Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers — what 2025 has in store for the creator economy.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

You Won't Believe What Will Happen to Clickbait! 😱

Fri, 20 Dec 2024 22:00:00 +0000

How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Predictions: How the Social Media Platforms Will Perform in 2025

Tue, 17 Dec 2024 22:00:00 +0000

Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How Popular Pays' SafeCollab Tool Protects Brands

Sat, 14 Dec 2024 20:00:00 +0000

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.

If you want to check their platform out while you're listening, just go to PopularPays.com/podcast

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Are Electronic Lollipops the Next Ad Format?

Fri, 13 Dec 2024 22:01:04 +0000

A wrap-up of the most important developments in the world of digital marketing over the past five days.

✅ Take the survey

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Google Ads: Everything That's Happened This Month

Tue, 10 Dec 2024 22:00:00 +0000

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:

The new message asset allows WhatsApp messaging directly from ads.
Google engaged audiences are automatically created for remarketing.
Performance Max now offers asset group level reporting.
Call ads are being discontinued, affecting service providers.
Responsive search ads will replace call ads in the future.

What do you think of our new schedule and Friday show format?

❗Take our survey

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What Does Marketing Without TikTok Look Like?

Fri, 06 Dec 2024 22:22:00 +0000

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!

❗Take our survey

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Why Meta is Removing Conversion Tracking from Some Campaigns

Tue, 03 Dec 2024 21:55:00 +0000

Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess.

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Black Friday Sucks Now and It's Our Fault

Fri, 29 Nov 2024 22:00:00 +0000

Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.)

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

ANNOUNCEMENT: What's Ahead For This Podcast

Fri, 22 Nov 2024 18:00:00 +0000

Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Crumbling Chrome

Thu, 21 Nov 2024 22:00:00 +0000

Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast.

Today’s story links:

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The 4.33% Question

Wed, 20 Nov 2024 22:00:00 +0000

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?

Mon, 18 Nov 2024 22:00:00 +0000

If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.

What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.

The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager.

But what if there IS a right answer here — if we care about the hard metrics like purchase intent, how should we handle a series of negative comments on social media?

That’s what Todd Bacile and his colleagues set out to discover. He is an Associate Professor of Marketing at Loyola University in New Orleans. The paper is called “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” — it was published recently in the Journal of Interactive Marketing.

Today in this deep-dive episode, Tod interviews Dr. Bacile about his findings.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: Preparing for Q4 and Black Friday

Fri, 15 Nov 2024 22:00:00 +0000

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space.

✅ Learn more about the Foxwell Founders Community [affiliate link]

It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.

In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.

The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).

They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Who Sells Short Shorts

Thu, 14 Nov 2024 22:33:22 +0000

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering.

Today’s story links:

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Shopify Secures the Bag

Wed, 13 Nov 2024 22:50:09 +0000

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER.

Today’s story links:

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Google Cracks Open Pmax Black Box

Tue, 12 Nov 2024 22:55:14 +0000

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

Today’s story links:

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Inside Google Ads: A Deep-Dive Case Study

Fri, 08 Nov 2024 22:00:00 +0000

This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What Your Copy 'Should' Be Doing

Thu, 07 Nov 2024 22:00:00 +0000

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands.

Today’s story links:

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Missing the Mark

Wed, 06 Nov 2024 22:00:00 +0000

Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. .

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Democracy Manifest.

Mon, 04 Nov 2024 22:25:49 +0000

Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. .

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Calm Before the Election Storm

Fri, 01 Nov 2024 21:50:48 +0000

Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search…

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Ghost in the Machine

Wed, 30 Oct 2024 21:00:00 +0000

Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Joe Rogan's Podcast is Much Better Than Mine

Tue, 29 Oct 2024 21:00:00 +0000

The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Boulevard of Broken Memes

Mon, 28 Oct 2024 22:10:00 +0000

Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Creepin’ It Real

Fri, 25 Oct 2024 21:00:00 +0000

Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Goodbye Cookies, Hello PAAPI

Thu, 24 Oct 2024 21:00:00 +0000

Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Ads on Autopilot

Wed, 23 Oct 2024 21:00:00 +0000

Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Let the Ghoul Times Roll

Tue, 22 Oct 2024 21:00:00 +0000

How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Banks: The Only Winning Move is Not to Play

Mon, 21 Oct 2024 21:00:00 +0000

An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations. Plus: The FTC’s new Click-to-Cancel rule. Why is Google handing your leads to your competitors? And pulling a FAST one: Why your streaming media buy might not be what you think it is.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Swipe-Worthy

Fri, 18 Oct 2024 21:00:00 +0000

More slides, more eyes — Instagram says you should be using carousel posts. Google’s head of advertising leaves. Bluesky benefits from X’s misteps. And meet Amazon’s new bricks-and-mortar store which sells what its other brand can’t.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Curation Nation

Thu, 17 Oct 2024 21:00:00 +0000

Breaking down the latest ad-tech buzzword. TikTok doubles down on livestream shopping — again. Meta's layoffs hit hard across its platforms. And Google Ads customizes customizations.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Why Google is Deleting Years of Ad Data

Wed, 16 Oct 2024 21:15:00 +0000

The For You feed comes to Shopping. Why Google is deleting your ad data soon. Amazon delivers a big update for media buyers. And get ready for thousands of low-effort comments, social media managers. You can thank AI for it.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

AI Wrote This Title and It’s Terrible

Tue, 15 Oct 2024 22:15:00 +0000

An Australian study has proven what we probably knew all along: AI isn’t as good at writing titles and descriptions as the techbros think it is.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Talk to the Hand

Fri, 11 Oct 2024 23:15:00 +0000

Meta's new feature lets you “pre-silence” the haters. The only real question is… why did it take so long?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Problemattic.

Thu, 10 Oct 2024 21:00:00 +0000

The battle of WordPress escalates — and marketers are caught in the middle. The two powerhouses in B2B advertising. Amazon’s new AI shopping wingman. And those meeting notetaking bots are listening to more than you think they are.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

They Are Never, Ever, Ever Getting Back Together

Wed, 09 Oct 2024 21:00:00 +0000

The U.S. government wants Google broken up. We have all the details, including how it might affect the ad market. Also: Brands go big on Black Friday spending. Threads will soon have Loops. And the strange moderation decisions happening these days on X.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Beemer Trap

Tue, 08 Oct 2024 21:00:00 +0000

The Beemer Trap: How adopting your customers’ nicknames for your brand can hurt you. Gen Z has a new app and it’s already driving sales. Can you run ads on a chat application? Discord is trying. And what happens to AI when you unplug it — and it knows that you’re doing it.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Bizarre Love Triangle

Mon, 07 Oct 2024 21:00:00 +0000

In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Earn It: Unconventional Strategies for Brave Marketers

Fri, 04 Oct 2024 21:00:00 +0000

Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/book

Steve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

One Does Not Simply Chat Without Sponsored Messages

Thu, 03 Oct 2024 21:00:00 +0000

Advertising in AI responses... Temu gets kicked out… Attention data is now for sale… and how many ads is too many? Amazon’s about to find out.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Big Budgets, Small Wins

Wed, 02 Oct 2024 21:00:00 +0000

Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time to fix your mistakes. And paying for the formatting you’re no longer allowed to use.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

A Surprising Drop for Instagram

Tue, 01 Oct 2024 21:00:00 +0000

A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chunk of YouTube’s music went offline over the weekend.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Politics of Search

Mon, 30 Sep 2024 21:00:00 +0000

We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.

But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.

One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and liberal buyers think of, and use, our Google ads differently?

Today, Tod speaks with Dr. Alex Davidson, author of a research paper published this month in the Journal of Advertising called “How Political Orientation Affects Trust in Search Advertising.”

Link to the study: https://www.tandfonline.com/eprint/YUZWNJZSZKPBITQ5MFGF/full?target=10.1080/00913367.2024.2393708

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is This the Right Zoom for an Argument?

Fri, 27 Sep 2024 21:00:00 +0000

A trademark dispute escalates — and thousands of brand web sites are caught in the middle. The one gift recipient your marketing isn’t accounting for. A warning for anyone who manages their company’s Google Business Profile. And don’t worry, Instagram Reels hasn’t crashed — their latest addition is actually on purpose.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Call Me Maybe

Thu, 26 Sep 2024 21:28:54 +0000

There’s one place to be if you want to make lots of impulse sales — and it’s where a lot of brands aren’t. The hidden benefits of asking for reviews. And they’re tolerant of ads, have disposable income: Is Gen-Z the perfect consumer generation?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How Bid Strategies REALLY Affect Your Google Ads

Wed, 25 Sep 2024 21:00:00 +0000

A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits. Also: Is WhatsApp the web’s last hope? Why Google is putting review warnings on brand’s profiles. And TikTok goes all Oprah.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Argument Against “Spelling It Out”

Tue, 24 Sep 2024 21:35:00 +0000

Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini is coming for free. And X decides to, essentially, unblock all your blocks.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Pixel Pushback

Mon, 23 Sep 2024 21:00:00 +0000

Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’ll talk to one agency owner whose client is on the hook. Plus: Youtube has good news for brands, bad news for viewers. And will the next filter on influencer platforms read: “Apolitical”?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

They Both Reached for the Gun

Fri, 20 Sep 2024 21:00:00 +0000

Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit both release new ad tools. And how did Ikea convince people to place ads on their houses? We'll tell you.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Broken and Buggy

Thu, 19 Sep 2024 21:00:00 +0000

Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placement marketers will love but consumers will hate. Google Business Profiles are being suspended en masse. And the world’s most underwhelming logo change is rolled out.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When You Care Enough to Gen the Very Best

Wed, 18 Sep 2024 21:42:30 +0000

YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millions on Olympics ads. Was it worth it? And train first, ask questions later: LinkedIn is caught offside.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Sleigh the Competition

Tue, 17 Sep 2024 21:36:00 +0000

Meta gets updates, affiliate marketing has challenges, Bluesky gets 10 million, and deep inside the YouTube trend that’s making weather reports trendy.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Everything is Made Up and the Search Ads Don't Matter

Mon, 16 Sep 2024 21:00:00 +0000

A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass failing of thousands of hard drives.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Weekend Edition: Influencer Marketing with Popular Pays

Sat, 14 Sep 2024 17:00:00 +0000

If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a marketer looking to introduce their brand to a new group. But finding those creators, negotiating with them, getting approvals, and tracking the results until now has been a mess of spreadsheets, to-do lists, and dropped balls.

There is a better way, of course, and some services are starting to emerge to make that process easier. Today, in this paid partnership, we're exploring the influencer marketing space with Popular Pays, a full service influencer marketing platform that takes brands from finding the right creators right through to seeing how your campaigns performed.

If you want to check it out while you're listening, just go to PopularPays.com/podcast

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Hey Copywriters... What is the Most Effective Letter?

Fri, 13 Sep 2024 21:00:00 +0000

Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

He Likes It! Hey Mikey!

Thu, 12 Sep 2024 21:17:18 +0000

If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When Your Ads Are a Whole Mood

Wed, 11 Sep 2024 21:00:00 +0000

Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers are first up on Google’s new “hit list.”

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When ‘For You’ Becomes ‘Forget You’

Tue, 10 Sep 2024 21:00:00 +0000

You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Frugal Festivities

Mon, 09 Sep 2024 21:00:00 +0000

Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emerges. And handy emails when your links break.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

From FYP to ROI?

Fri, 06 Sep 2024 21:00:00 +0000

TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Brain Rot.

Thu, 05 Sep 2024 21:00:00 +0000

The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.

PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Babe Wake Up, Snapchat Is Putting Ads in Chat

Wed, 04 Sep 2024 21:01:01 +0000

Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

This Episode is 100% Information (I Mean, Probably)

Tue, 03 Sep 2024 21:35:00 +0000

It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Fatigue Countdown

Thu, 29 Aug 2024 21:00:00 +0000

Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out?

Visit Our Sponsor: Unerry

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Great Ad Headline Heist

Wed, 28 Aug 2024 21:00:00 +0000

Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?

Visit Our Sponsor: Unerry

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Targeted: The Dark Side of Personalized Advertising

Tue, 27 Aug 2024 21:00:00 +0000

Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it.

Visit Our Sponsor: Unerry

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Those Poor, Unfortunate Goals

Fri, 23 Aug 2024 21:00:00 +0000

Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.

Visit Our Sponsor: Unerry

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Paging Dr. Cringe... Emergency!

Thu, 22 Aug 2024 21:00:00 +0000

Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs.

Visit Our Sponsor: Unerry

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Two Letters That Are Blocking Your Conversions

Wed, 21 Aug 2024 21:00:00 +0000

Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Fear and Surprise and Ruthless Counterfeiting Efficiency

Tue, 20 Aug 2024 21:00:00 +0000

The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Inside Google Ads: Metrics That Matter

Fri, 16 Aug 2024 21:00:00 +0000

Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.

Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers!

While you're listening, be sure to sign up to get all her episodes — just search for Inside Google Ads in your podcast app.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Enjoy the Silence

Thu, 15 Aug 2024 21:00:00 +0000

Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Correctile Dysfunction

Wed, 14 Aug 2024 21:00:00 +0000

Correctile disfunction: The audacious new plan being floated to remedy Google's monopoly. Meta kills off a popular transparency tool. Disappearing ink might be coming to Threads soon. And the crazy law that would require influencers to clear their content with government regulators before posting it.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Sit Down, You're Rockin' the Boat

Tue, 13 Aug 2024 21:00:00 +0000

With elections looming, are brands right to be worried about the secret political leanings of their paid influencers? Also: TikTok is literally giving products away. Meta plays a confusing reverse Uno card. And Instagram copies a Snapchat feature. I know — who'd have guessed?!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

DTC Sales are Plateauing. Here's Why.

Fri, 09 Aug 2024 21:00:00 +0000

DTC sales are slowing. Is it the economy? The products? No, but there are three reasons for it. Has Google given up on AI Overviews in Search? Instagram has a nice update for brands that post a lot of images. And the Self-Proclaimed Saviour of Free Speech shuts down an advertising coalition that spoke freely.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Case of the Missing $16M Google Ad Credit

Thu, 08 Aug 2024 21:00:00 +0000

An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn newsletters.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Subtraction Principle

Wed, 07 Aug 2024 21:00:00 +0000

Two prices, one answer — where do you put your discount? Media buyers rethink X after the platform sues an advertiser coalition. Questions about how effective the latest brand safety tech really is. And what Shopify sees in the forecast for the months ahead of consumer spending.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Blue Monday

Tue, 06 Aug 2024 21:00:00 +0000

The U.S. declares Google an illegal monopoly. What's next for one of the world's biggest ad platforms? Netflix's ad prices keep dropping. Apple has another privacy feature your web site isn't going to like. And why you might have paid for your competitor's ads last week.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When Brat is Not Brat

Fri, 02 Aug 2024 21:00:00 +0000

The risks of jumping on board a fast trend. Amazon's warning could fortell a slow quarter for us all. Google hates tax laws, and you'll pay because of it. And LinkedIn has a new badge you can't even ask for.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

All Your Ads Are Belong to Us

Thu, 01 Aug 2024 21:00:00 +0000

Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Move Fast and Cancel AI

Wed, 31 Jul 2024 21:00:00 +0000

Back to the drawing board — Meta kills celebrity chatbots. The Performance Max change we all wanted is here. New data on where young people start their online purchasing journey. And NBC spent $7 billion on the Olympics. Has it paid off in ad revenue? We have the numbers.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How Do You Do, Fellow Boomers?

Tue, 30 Jul 2024 21:00:00 +0000

A big loss for Amazon as an American regulator gives the company the news it didn't want. SurveyMonkey pushes out a big update. X's financial position is in rougher shape than anyone thought. And teens on Facebook; Boomers on TikTok? What is this world coming to?!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Inside the Slow Crumbling of the 'Google Network'

Fri, 26 Jul 2024 21:00:00 +0000

The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Influencer Marketing Grows Up

Thu, 25 Jul 2024 21:00:00 +0000

Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Think You Can Stop What They Sell? I Doubt It.

Wed, 24 Jul 2024 21:00:00 +0000

Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Cookie Cancellation: Cancelled

Tue, 23 Jul 2024 21:00:00 +0000

The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Snap, Crackle, Pop.

Fri, 19 Jul 2024 21:00:00 +0000

It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Last B, Well, That’s Not That Simple

Thu, 18 Jul 2024 21:22:00 +0000

Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

One Tiny Toggle

Wed, 17 Jul 2024 21:00:00 +0000

Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Real Cost of Amazon's Prime Days

Tue, 16 Jul 2024 21:00:00 +0000

Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the company itself rejoined just weeks ago.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: "True" (AKA "Wazzup") by Budweiser

Fri, 12 Jul 2024 21:00:00 +0000

A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.

Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: "1984" by Apple

Wed, 10 Jul 2024 21:00:00 +0000

The untold story of what many believe is the best television ad of all time.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: The Surprising History Behind "Mana Mana"

Mon, 08 Jul 2024 21:00:00 +0000

The untold story of one of the original acoustical earworms.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Security Breach We All Feared Has Happened

Wed, 03 Jul 2024 21:00:00 +0000

The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google's changes to its ads platform, and the clever technique consumers are using to see if you are gouging.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

If You Can't BEAT Apple...

Tue, 02 Jul 2024 21:00:00 +0000

A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube's new service will be powered by the magic of human eyeballs. We think.

Contact Us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's Ad Platform: Half-Measures Availed Us Nothing

Mon, 01 Jul 2024 21:00:00 +0000

For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check.

Contact Us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta Hates Bots. (Except Those It Creates.)

Fri, 28 Jun 2024 21:00:00 +0000

Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Googol Typos

Thu, 27 Jun 2024 21:00:00 +0000

Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

If You Can't Beat Them, Temu Them

Wed, 26 Jun 2024 21:00:00 +0000

Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Marketers (Still) Aren't Ready for When the Cookie Crumbles

Tue, 25 Jun 2024 21:00:00 +0000

We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

DEEP DIVE: Disabling Comments on Social Media Posts

Mon, 24 Jun 2024 21:00:00 +0000

There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.

But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.

That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.

Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?

Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.

Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee.

Contact Us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta Thinks Everything Is AI Now

Fri, 21 Jun 2024 21:00:00 +0000

Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want them to or not... unboxing goes big... YouTube editing goes long... and a dispute over programmatic ads heats up with advertisers caught in the middle.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Meta ‘Discount Code Fiasco’

Thu, 20 Jun 2024 21:00:00 +0000

A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Your Griefbots Have No Soul

Wed, 19 Jun 2024 21:06:00 +0000

Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

"We're Passing the Savings Along to Ourselves!"

Tue, 18 Jun 2024 21:00:00 +0000

Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is YouTube About to Blow Up Ad Blockers For Good?

Fri, 14 Jun 2024 21:00:00 +0000

Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

There Exists a Not-Inconsequential Chance This Headline Will Make You Skip Today's Podcast Offering

Thu, 13 Jun 2024 21:00:00 +0000

Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Myth of "99% Brand Safe"

Wed, 12 Jun 2024 21:00:00 +0000

Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Uncomfortable Questions

Tue, 11 Jun 2024 21:00:00 +0000

The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

More. More Never Changes.

Fri, 07 Jun 2024 21:00:00 +0000

It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?

That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Deepfakes: The Next Brand Safety Challenge

Thu, 06 Jun 2024 21:01:00 +0000

Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The 'Other' Bucket: What is Google Ads Hiding?

Wed, 05 Jun 2024 21:00:00 +0000

Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

⚠️ A TikTok Cyberattack is Underway

Tue, 04 Jun 2024 21:00:00 +0000

A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meet the Instagram Ads Everyone Is Going to Hate

Mon, 03 Jun 2024 21:00:00 +0000

Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Instagram “Taste Test”

Fri, 31 May 2024 21:15:00 +0000

The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Damage Done

Thu, 30 May 2024 21:00:00 +0000

What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Refund Clawback: A New Tactic in E-Commerce?

Wed, 29 May 2024 21:00:00 +0000

It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Everything You Need to Know About the Huge Google Search Leak

Tue, 28 May 2024 21:20:00 +0000

It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time?

We have extensive coverage today in this special episode.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Will Google's Biggest Acquisition Shake Up the Marketing Industry?

Fri, 24 May 2024 21:00:00 +0000

Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

We Have Seen the Future of AI and It Is... Shitposts

Thu, 23 May 2024 21:00:00 +0000

Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Sad, Triumphant Return of Vaporware

Wed, 22 May 2024 21:00:00 +0000

The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

"They Talked a Lot and Said Nothing."

Tue, 21 May 2024 21:00:00 +0000

Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Your Invitation is Here

Mon, 20 May 2024 18:00:00 +0000

JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Our Sponsors:

Check out Dynadot: https://dynadot.com/marketing

Check out Miro: https://miro.com/PODCAST

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Emotion + Science + AI = Profit

Fri, 17 May 2024 21:00:00 +0000

Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.

JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Our Sponsors:

Check out Dynadot: https://dynadot.com/marketing

Check out Miro: https://miro.com/PODCAST

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

TikTok is Coming For YouTube's Eyeballs

Thu, 16 May 2024 21:00:00 +0000

TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Our Sponsors:

Check out Dynadot: https://dynadot.com/marketing

Check out Miro: https://miro.com/PODCAST

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

In an AI World, Is SEO Dead?

Wed, 15 May 2024 21:00:00 +0000

Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Our Sponsors:

Check out Dynadot: https://dynadot.com/marketing

Check out Miro: https://miro.com/PODCAST

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Two Steps Forward, No Steps Back. Ever.

Tue, 14 May 2024 21:00:00 +0000

Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Tuning In the Right Frequency

Mon, 13 May 2024 21:00:00 +0000

Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.

Tod interviews Dr. Nelson Amaral who conducted a study on the topic.

The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.

In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Search and Destroy: The Imminent Threat to Google's Existence

Fri, 10 May 2024 21:00:00 +0000

Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.

🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Consumer Buying Database You've Dreamed of Is Here

Thu, 09 May 2024 21:00:00 +0000

Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.

🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's New "Verified" Plans Could Cost You $1,000 a Month

Wed, 08 May 2024 21:00:00 +0000

Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.

🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?

Tue, 07 May 2024 21:00:00 +0000

How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.

🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away

Mon, 06 May 2024 21:00:00 +0000

Why Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales

Fri, 03 May 2024 21:00:00 +0000

Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?

In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Pack It Up, Pack It In, Let Shein Begin

Thu, 02 May 2024 21:00:00 +0000

Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Unfollowing as a Service

Wed, 01 May 2024 21:00:00 +0000

The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

84% of Listeners Prefer This Podcast to That Other One

Tue, 30 Apr 2024 21:00:00 +0000

The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Pause and Pay: Surprising Results from TV's Newest Ad Format

Mon, 29 Apr 2024 21:00:00 +0000

You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Here is How TikTok Will Die ☠︎

Fri, 26 Apr 2024 21:00:00 +0000

Ban or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Everybody Hates AI

Thu, 25 Apr 2024 21:00:00 +0000

Revenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Don’t Call It a Comeback

Wed, 24 Apr 2024 21:00:00 +0000

They're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Spam As a Service

Tue, 23 Apr 2024 21:00:00 +0000

Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

It's Temu's World. We Just Advertise In It.

Mon, 22 Apr 2024 21:00:00 +0000

Your ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Amazon's Secret Spy Program Revealed

Fri, 19 Apr 2024 21:00:00 +0000

Fake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

All Your Brains Are Belong to Us

Thu, 18 Apr 2024 21:00:00 +0000

Companies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Wait, Links WORK Now On TikTok Videos?!

Wed, 17 Apr 2024 21:00:00 +0000

It's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

To Plural or Not to Plural: That is the Question(s)

Tue, 16 Apr 2024 21:00:00 +0000

What a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Manipulating Consumers with the Truth

Mon, 15 Apr 2024 21:00:00 +0000

Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”

Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?

- YES, I like the weekly interviews on Mondays

- NO, I prefer the daily-news format on Mondays

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meet Your Brand's Deepfake Salesperson

Fri, 12 Apr 2024 21:00:00 +0000

Your product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta CPMs Are Skyrocketing. Is This The New Normal?

Thu, 11 Apr 2024 21:20:52 +0000

CPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Non Mingito in Natatoria

Wed, 10 Apr 2024 21:00:00 +0000

A new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Turn and Face the Strange Ch-ch-ch-Changes

Tue, 09 Apr 2024 21:00:00 +0000

Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Right Way to "Shrinkflate" Your Products

Mon, 08 Apr 2024 21:00:00 +0000

In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases”

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The 2024 Guide to Meta Ad Attribution Windows

Fri, 05 Apr 2024 21:00:00 +0000

Understanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Revolution Will Be Vertical

Thu, 04 Apr 2024 21:00:00 +0000

Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Are Podcasts the New TV?

Wed, 03 Apr 2024 21:00:00 +0000

We know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

AI Wrote This Episode Title. Do You Care?

Tue, 02 Apr 2024 21:00:00 +0000

AI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing.

We're looking for a writer and production assistant! LEARN MORE HERE.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Surprising Way Slow Motion Video Changes Brand Perception

Thu, 28 Mar 2024 21:00:00 +0000

There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion.

Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion.

We're looking for a writer and production assistant! LEARN MORE HERE.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Using Google Ads to Target Your Competitors' Customers

Wed, 27 Mar 2024 21:00:00 +0000

Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear.

We're looking for a writer and production assistant! LEARN MORE HERE.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

🚯 You'll Never Delete a YouTube Video Again

Tue, 26 Mar 2024 21:00:00 +0000

It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible.

We're looking for a writer and production assistant! LEARN MORE HERE.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Holy Trinity of Bid Strategies, Explained

Fri, 22 Mar 2024 21:00:00 +0000

It's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

How Spammers Are Knocking Your Brand Out of Google Maps

Thu, 21 Mar 2024 21:58:00 +0000

The Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Trust Issues: Is the Agency/Client Model Doomed?

Wed, 20 Mar 2024 21:00:00 +0000

Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Compelling Argument for “Calm the F**k Down, Influencers”

Tue, 19 Mar 2024 21:00:00 +0000

Under Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

SEO is Dead. Long Live TEO.

Mon, 18 Mar 2024 21:00:00 +0000

As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meet the New “Mega-Thread” Ad Format

Fri, 15 Mar 2024 21:00:00 +0000

Reddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Would You Pay $56 to Talk to a Human at Meta?

Thu, 14 Mar 2024 21:00:00 +0000

Meta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Google’s ‘Core Web Vitals’ Flip-Flop

Wed, 13 Mar 2024 21:00:00 +0000

A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Teens Abandoning TikTok Because of (checks notes) “Life”

Tue, 12 Mar 2024 21:00:00 +0000

Is its reign finally over? TikTok starts losing users. Also: The social media posts you might not realize are being broadcast. The skyrocketing growth of out-of-home. And Apple is about to have a big ads year ahead.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Case of the $2,628 CPM

Mon, 11 Mar 2024 21:00:00 +0000

Millions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Oh FFS, Meta Is Hallucinating Return Policies Now

Fri, 08 Mar 2024 22:00:00 +0000

Is it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targeting.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Empire Strikes Back

Thu, 07 Mar 2024 22:00:00 +0000

Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.

Wed, 06 Mar 2024 22:00:00 +0000

Why do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Outage Heard Around the World

Tue, 05 Mar 2024 22:00:00 +0000

Meta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

How Marketers Are Being Caught in the Email Crossfire

Mon, 04 Mar 2024 22:00:00 +0000

Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Why Are Marketers Being Constantly Logged Out of Facebook?

Fri, 01 Mar 2024 22:00:00 +0000

Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Google Ads Micro-Management We Want

Thu, 29 Feb 2024 22:00:00 +0000

Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep Dive: Why the Religious Complain More About Your Brand

Wed, 28 Feb 2024 22:00:00 +0000

Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.

It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something.

When you break down the kinds of people who spread negative word of mouth, you find different groups — not just genders or ages, but also their personal moral stance, how religious they are, and so on.

You might think that religious people would be more forgiving of mistakes made by your brand — and you would be wrong. In fact, they're much less forgiving.

At least according to some new research.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep Dive: Finding and Ranking Potential Brand Alliances

Tue, 27 Feb 2024 22:00:00 +0000

Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions.

But finding those partners isn't always easy. And determining whether your customers would be thrilled with an alliance or offended by it should be top of mind.

What if there were a measure of brand partnership potential? A score that would tell you which other organizations would make for great alliances.

That's what Pankhuri Malhotra set out to invent. She and her coauthor have published a paper in The Journal of Marketing called Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing

Mon, 26 Feb 2024 22:00:00 +0000

How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.

There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit card there.

But if we can’t give them a good feeling by letting them touch the product, can we get at least half-way there?

That’s what Andrea Luangrath set out to discover. She is an Associate Professor of Marketing at the Tippie College of Business at the University of Iowa. She her colleagues have published a fascinating research study in the Journal of Marketing Research called “The Vicarious Haptic Effect in Digital Marketing and Virtual Reality.”

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep Dive: When Good Deeds Go Bad for Brands

Fri, 23 Feb 2024 22:00:00 +0000

Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.

Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep Dive: Preventing Shopping Cart Abandonment

Thu, 22 Feb 2024 22:00:00 +0000

New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.

In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it.

In fact, I'd venture to say an entire industry now exists in the very specific, but very important, space known as Cart Abandonment. Some studies show that 80% of online shopping carts are abandoned. In this space, we see everything from urgently worded text messages to time-limited discount offers by email.

Sometimes, these tools encourage people to come back to the site to read the product reviews, or browse more product pages.

But a new paper published last month in the Journal of the Academy of Marketing Science says tactics like that might actually be CAUSING people to abandon their carts.

Tod spoke with Angeline Scheinbaum, Associate Professor of Marketing at the Wilbur O. and Anne Powers College of Business at Clemson University in South Carolina.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Inside Google Ads — Sample Episode

Wed, 21 Feb 2024 22:00:00 +0000

Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales.

https://tiktok.com/@the_google_pro

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three compelling questions sourced from her engaged social media community.

The episode kicks off with a question from Jean-Claude, who seeks insights on how to people who have visited specific websites. Jyll unravels the intricacies of Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.

The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll sheds light on placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.

Moving to the realm of search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.

During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads

Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://b.link/gatraining [affiliate link]

Find Jyll on social media

https://youtube.com/@the_google_pro

https://www.instagram.com/the_google_pro

https://www.threads.net/@the_google_pro

https://www.linkedin.com/in/jyllsaskingales

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

75% of X’s Ad Clicks Were Fake: Report

Tue, 20 Feb 2024 22:00:00 +0000

X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale.

Links to all of today’s stories here

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Go Home, Chatbot. You're Drunk.

Fri, 16 Feb 2024 22:00:00 +0000

Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on.

Links to all of today’s stories here

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Picking Up the Pieces

Thu, 15 Feb 2024 22:00:00 +0000

What's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

What’s “Next” for Google Merchant Center

Wed, 14 Feb 2024 22:00:00 +0000

Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Has Amazon's "Buy Box" Been Gouging Customers?

Tue, 13 Feb 2024 22:00:00 +0000

Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API.

Google Ads Generative AI Automatically Created Assets Fully Live In English US/UK

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

STORY LINKS

Amazon hides cheaper items with faster delivery, lawsuit alleges

X will soon let advertisers run ads next to a 'curated list' of creators | TechCrunch

Threads is testing ‘Today’s topics’ to tell users what’s trending in the US

Adobe Express Now Includes TikTok's AI-Powered Creative Assistant

Drift acquired by sales engagement platform Salesloft | MarTech

LinkedIn Launches New Media Planning API

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack ⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta is Killing Third-Party Access to Facebook Groups

Mon, 12 Feb 2024 22:00:00 +0000

Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains.

Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray | TechCrunch

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

STORY LINKS

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Instagram Adds Video Cutout Option to Create Animated Stickers

‘Bullish’ marketing industry plans to boost spending power in 2024

Taliban Shuts Down 'queer.af' Domain, Breaking Mastodon Instance

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack ⭐ Review us

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Uncomfortable Truth About Privacy Consent Banners (deep-dive interview)

Fri, 09 Feb 2024 22:00:00 +0000

One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on.

That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it's the law in our country; sometimes, in an effort to show people we're a responsible company.

But are we shooting ourselves in the proverbial foot?

That's what Aaron Brough and his colleagues set out to discover. Dr. Brough is an Associate Professor of Marketing at Jon M. Huntsman School of Business at Utah State University. He is the co-author of a new scientific research study called "[The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices](https://journals.sagepub.com/doi/10.1177/00222437211069093)."

Privacy & Opt-Out: https://redcircle.com/privacy

YOU Get a Sponge! 🧽 YOU Get a Sponge! 🧽

Thu, 08 Feb 2024 22:00:00 +0000

Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Click Wars: How Companies Are Removing Their Competitors' Ads

Wed, 07 Feb 2024 22:00:00 +0000

An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Fact-Checking the "Facebook is Dying" Myth

Tue, 06 Feb 2024 22:00:00 +0000

If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Everything Counts in Large Amounts

Mon, 05 Feb 2024 22:00:00 +0000

What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people.

Privacy & Opt-Out: https://redcircle.com/privacy

What Meta’s 2023 Says About Marketers’ 2024

Fri, 02 Feb 2024 22:00:00 +0000

What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Track to the Future

Thu, 01 Feb 2024 22:00:00 +0000

New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Day the Music Died

Wed, 31 Jan 2024 22:00:00 +0000

Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

'Top Rated' or 'Best Seller'? Ask Where, Not Which.

Tue, 30 Jan 2024 22:00:00 +0000

“Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Help Me Obo-Wan, You'ryre Mie Oonly! Hop!

Mon, 29 Jan 2024 22:00:00 +0000

Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

In the End, Will Direct Mail Save Us All?

Fri, 26 Jan 2024 22:06:38 +0000

Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Prophetic Papers: Receipts That Can Predict Purchases

Thu, 25 Jan 2024 22:00:00 +0000

Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Why is Apple "Closing" Businesses?

Wed, 24 Jan 2024 22:00:00 +0000

TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Latest Victim of AI: Lookalike Audiences

Tue, 23 Jan 2024 22:00:00 +0000

LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives.

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

There's No Business Like Slow Business

Mon, 22 Jan 2024 22:00:00 +0000

More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates look pretty darn competitive. And the latest U.S. state to put a consumer privacy law in place — how this will affect your business.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

How to Stop the Facebook Admin Spam Messages

Fri, 19 Jan 2024 22:00:00 +0000

Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also: Product placement comes to online videos, a new way to generate leads on LinkedIn. And the first instalment of our digital marketing helpline.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Mobile Gaming Grows Up: Is It the Next Big Ad Space?

Thu, 18 Jan 2024 22:00:00 +0000

That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

How Google’s Ad Rep Layoffs Will Affect Marketers

Wed, 17 Jan 2024 22:00:00 +0000

Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice updates. Turns out YouTube isn’t to blame for its slow web site. And how did that Snoop Dogg “I just quit smoking” campaign go? Well, not so good.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Inside Meta's Möbius Strip of Support Hell

Tue, 16 Jan 2024 22:00:00 +0000

Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you actually need to use hashtags on your LinkedIn posts? And the endless cycle of hopelessness, doom, and misery that is Meta’s tech support.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Idiots Selling Garbage: TikTok's Latest Commerce Obsession

Fri, 12 Jan 2024 22:00:00 +0000

Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI tries to do everything for you. And how hard is TikTok pushing its Shop? So hard, you can get thousands of views for selling literal junk.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Disney Wants to Sell You Ads Right in the Feels

Thu, 11 Jan 2024 22:00:00 +0000

Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp adds a nice update for social media content managers. And if everything’s digital, what’s happened to SuperBowl ads? Why they’ve only gotten bigger.

📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Are X's Bots Are Coming From Inside the House?

Wed, 10 Jan 2024 22:00:00 +0000

Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More signs that the ad market is stabilizing. And X has a bot problem — but is it of its own making?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Rethinking Pink

Tue, 09 Jan 2024 22:00:00 +0000

The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google might be pulling your web site offline in March. And the 16,000 fake ads swarming YouTube that might challenge your belief in generative AI.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

"I Said, Buy the Salsa!!!"

Mon, 08 Jan 2024 22:00:00 +0000

It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Cookiepocalypse Has Begun

Fri, 05 Jan 2024 22:00:00 +0000

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Return to Sender

Thu, 04 Jan 2024 22:00:00 +0000

Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

New Year, New Fees: Enshittification Comes for Marketers

Wed, 03 Jan 2024 21:58:32 +0000

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Social Media in 2024: The Predictions

Wed, 20 Dec 2023 22:00:00 +0000

In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

This Is a Legally Binding Episode. (No Takesies Backsies.)

Tue, 19 Dec 2023 22:00:00 +0000

Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Cat, I Farted 💨

Mon, 18 Dec 2023 22:00:00 +0000

The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI.

🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Wait, They're Actually Listening?!

Fri, 15 Dec 2023 22:00:00 +0000

Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys.

🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

T Minus 3 Weeks: The Beginning of the End for Cookies

Thu, 14 Dec 2023 22:00:00 +0000

It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Will Short-Form Video Take a Back Seat in 2024?

Wed, 13 Dec 2023 22:18:00 +0000

How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Generation Scroll: How Teens Navigate the Social Seas

Tue, 12 Dec 2023 22:00:00 +0000

Instagram continues its retreat from public sharing. YouTube gets two big brand safety nods of approval. Google Analytics is rolling out its interest-grouping API. And maybe your ad campaign featuring body bags might not have been well timed. Just a thought.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

What's Behind the Huge Resurgence in Retail Media Spend?

Mon, 11 Dec 2023 22:14:20 +0000

Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year.

🗳️ VOTE: I like the music • I don’t like the music

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep Dive: Cracking the Code on Sponsored Videos

Fri, 08 Dec 2023 22:00:00 +0000

Sponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a business scientist who says she’s cracked the code for marketers.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Your Business Hours Now Affect Your Google Ranking

Thu, 07 Dec 2023 22:00:00 +0000

One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come under attack. Amazon’s change shows how terrified they are of Shein. And hashtags are finally in Threads — but there’s just one catch: There are no hashtags.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta Doesn't Understand the Assignment

Wed, 06 Dec 2023 22:00:00 +0000

How safe is Instagram’s latest attempt at goosing brand engagement? Pinterest’s trends are out and it’s good news for grandpas. Meta’s AI release today is underwhelming at best.

And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, everything you need to know about brand safety and Google Ads.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

ㄒotally N𝐨𝐫𝐦al 𝗣𝗼𝗱cast Epɪꜱᴏᴅᴇ, 𝕹𝖔𝖙hing 𝓉𝑜 See ɦɛʀɛ

Tue, 05 Dec 2023 22:00:00 +0000

That little trick you’re using in email campaigns might soon get your brand sent to Gmail jail. Programmatic display is falling out of favor with agencies. Microsoft’s ad platform just got a killer import option. And why have some Instagram videos suddenly gone mute?

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Consumers Prefer AI-Written Marketing Copy

Mon, 04 Dec 2023 22:00:00 +0000

A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

This Podcast Episode Was Created Especially For You

Fri, 01 Dec 2023 22:00:00 +0000

The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

He Came In Like a Wrecking Ball

Thu, 30 Nov 2023 22:00:00 +0000

Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

I've Got Ads in Low Places

Wed, 29 Nov 2023 22:00:00 +0000

Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Please Extinguish Your Ad Blockers at This Time and Return To Your Seat

Fri, 24 Nov 2023 22:00:00 +0000

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Redefining the Marketing Industry's Most Important Metric

Wed, 22 Nov 2023 22:00:00 +0000

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

This Episode is 7.38% More Awesome Than Yesterday's

Tue, 21 Nov 2023 22:00:00 +0000

Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data.

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Why X's Decision Today Might Be the End of the Platform

Mon, 20 Nov 2023 22:00:00 +0000

X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's Poison Pill Will Block Your Ability to Run Ads

Fri, 17 Nov 2023 22:00:00 +0000

Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?

And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Amazon Turns to Social Apps to Battle Popular Competitors

Tue, 14 Nov 2023 22:00:00 +0000

Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format!

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Special: How Much Damage Can a Single Negative Product Review Have?

Mon, 13 Nov 2023 22:00:00 +0000

You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.

In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

When CPG DTC Ad CPCs Kill ROAS

Thu, 09 Nov 2023 22:00:00 +0000

New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's New Ad Policy: Trust, But Don't Verify

Wed, 08 Nov 2023 22:00:00 +0000

More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…

And on the ad-free Premium Podcast: Google Ad custom segments are disappearing, where CPCs and conversion rates are going into Black Friday, and Google Chrome is about to expose your dirty pricing secrets.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Quick! Only 3 More Podcast Episode Plays Available!

Tue, 07 Nov 2023 22:00:00 +0000

Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid strategies. And TikTok is shutting down one of its most maligned programs.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Go Home, YouTube AI, You're Drunk.

Mon, 06 Nov 2023 22:00:00 +0000

Google’s latest algorithm update is particularly volatile… New numbers might fortell the death of free returns. Elon Musk might be scalping your brand’s Twitter handle for $50,000. And this episode marks a very special milestone.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Combatting Click Fraud with CHEQ Essentials— Weekend Edition

Sat, 04 Nov 2023 17:00:00 +0000

More than 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse.

In this weekend edition episode, Tod speaks with Lucas Rabinowitz from CHEQ Essentials about their world-class click fraud protection platform.

Securing your traffic has become Essential

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

This episode is a paid partnership.

Privacy & Opt-Out: https://redcircle.com/privacy

My CEO Made Me Use Fake Burner Accounts

Fri, 03 Nov 2023 21:00:00 +0000

Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the company make live commerce work? A significant change to a Google Ad program moving to impression-based payments.

And on the ad-free Premium Podcast (which you can learn more about by tapping GO PREMIUM, below): How much should media buyers panic about Meta’s plans to go ad-free… which CAPI gateway platform you should be using… and why the Learning Phase is becoming less a reaction to your campaign changes, and more a state of mind.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

That Time I Made a Barista Cry and Learned About Communication

Thu, 02 Nov 2023 21:00:00 +0000

A/B testing comes to Reels… A new API will let you post Stories easier… LinkedIn’s new AI is a little underwhelming… HubSpot buys a major B2B data player… and social media use is steady — well, except for one site.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Unfortunate Childhood Adventures of Programmatic Ads

Wed, 01 Nov 2023 21:00:00 +0000

Lessons Learned: Keeping tabs on your low-quality ad campaigns is more important than ever. Your own AI chatbot coming soon, if you care, which you probably shouldn’t. TikTok has tips for the upcoming Q5 quarter. And the agency trend which is killing off centuries of brand goodwill.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Marketing Podcasts Near Me

Tue, 31 Oct 2023 21:05:00 +0000

It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Why Consumers Aren't Using Your Referral Program

Mon, 30 Oct 2023 19:33:00 +0000

The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way.

Google Again Says Schema Does Not Make Your Site Rank Better

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Click here to enjoy an extended trial AND a 10% discount exclusively for our listeners.

STORY LINKS (premium exclusive)

Meta to offer ad-free subscription in Europe in bid to keep tracking other users | TechCrunch

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring - Minzhe Xu, Zhihao Yu, Yanping Tu, 2023

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Ad duopoly looks over its shoulder as Amazon ad revenues jump 26%

Threads Is Developing an API, Though Remains Wary of News Content Influence

Expanding Meta Verified to Businesses in Canada | Meta

PREMIUM HELP

✨ Need Help? Update Card • Cancel

✉️ Contact Us: Email or Send Voicemail

ADVERTISING

GET MORE FROM US

✉️ Contact Us: Email or Send Voicemail

📰 Our free daily newsletter

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Pay-to-Post: X Basically Kills Off Organic Content

Fri, 27 Oct 2023 21:24:47 +0000

Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.

And on the ad-free Premium Podcast: Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks will be the breakout next year, and how Google’s DemandGen campaigns compare with results on Meta.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

And They Said Facebook Was Dead

Thu, 26 Oct 2023 21:00:00 +0000

Ad revenue climbs, giving Meta a great quarter. But the war in Israel and Gaza might slow things down again. Also: Threads is now 1/6th the size of Twitter. Amazon’s testing a new but buggy product image enhancer. And influencers’ secret source of money: Boomers on Facebook.

Do you think our episodes are too short, too long, or about right?

✅ Vote now: https://b.link/podcheck

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Is the "Vertical Video" Trend Cooling Down?

Wed, 25 Oct 2023 20:30:00 +0000

Are things looking up? Sunny skies forecast for Black Friday and the holiday buying season. Also: Amazon tries to make TV buying easier… YouTube offers more protection against trolls… Is the vertical video trend cooling off?

And on the ad-free Premium Podcast, our Google ads correspondent Jyll Saskin Gales helps us understand the latest changes to YouTube ad buys.

🆘 Need help with your marketing? Check us out: engageQ digital

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Is Meta Monkeying With Your Attribution Windows?

Tue, 24 Oct 2023 20:54:00 +0000

Media buyers concerned that Meta seems to be randomly changing their attribution settings. Also: Are brands giving up on X? New research says it’s worse than you think. Instagram is testing a special feed for local businesses. And freelancers are becoming a much bigger part of marketing teams than ever before.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on our social media

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta Ads Are So Broken People Are Pulling Their Campaigns

Mon, 23 Oct 2023 20:06:00 +0000

Missing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:

Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that will show you more sales.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on our social media

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

LinkedIn Has A Pee Problem

Fri, 20 Oct 2023 20:07:00 +0000

LinkedIn is getting personal, and not everybody likes it. Google says ad buyers shouldn’t wear hats. And why Facebook is showing your crazy uncle your Threads posts.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on our social media

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Four Reasons Brands Should Use Facebook's New Messaging Feature

Thu, 19 Oct 2023 20:00:00 +0000

Amazon’s new Call-a-Friend feature arrives just in time for Q4. Why marketers might want to consider Facebook’s new messaging upgrade. Behind the scenes of Meta’s struggle to make Reels ads relevant. And oops — Instagram apologizes for labelling Palestinians as “terrorists.”

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on our social media

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

New TikTok Dimensions: 48 feet high and 14 feet wide

Wed, 18 Oct 2023 20:41:00 +0000

TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.

And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes — Google is killing off a whole bunch of attribution models. Which ones? Why they’re doing it? And full details on the AI that replaces them.

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on our social media

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Special Episode: Increasing Your Conversion Rate

Tue, 17 Oct 2023 21:00:00 +0000

One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Special Episode: "Genetic Predisposition" — The Next Targeting Option?

Mon, 16 Oct 2023 21:00:00 +0000

Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Special Episode: Can Too Much Ad Frequency Work in Your Favour?

Fri, 13 Oct 2023 21:00:00 +0000

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Special Episode: How Privacy Notices Affect Consumer Purchase Intent

Thu, 12 Oct 2023 21:00:00 +0000

Tod interviews the co-author of a new scientific research study called "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices."

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

A Deep Dive Into Google's New "Ads Data Manager"

Wed, 11 Oct 2023 20:11:00 +0000

Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’s latest privacy bill shake up the digital ad market? Your brand’s business profiles might have edits you’re not aware of. And a major programming announcement about this very podcast.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Surrounded by Clones of Meghan Trainor

Tue, 10 Oct 2023 20:00:00 +0000

Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. Even YouTube wants to claim part of Twitter’s territory. And the surprising Hallowe’en hashtags you should be building into your social posts.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Are You Sitting Out on Instagram's Best Marketing Feature?

Fri, 06 Oct 2023 20:50:00 +0000

It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts. Google’s latest core update is rolling out. And one way to get your link headlines back on X? Give them money.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Where We're Going, Marty, We Don't Need Headlines

Thu, 05 Oct 2023 22:50:00 +0000

No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Are You Running Ads on X Without Knowing It?

Wed, 04 Oct 2023 22:50:00 +0000

More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Amazon's "Secret Algorithm" Revealed in Court Details

Tue, 03 Oct 2023 22:50:00 +0000

Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and less of Facebook. How much of your brand’s images are in Meta’s AI training pool? And is it over — have social media users stopped wanting to “BeReal?”

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

How Drug Dealers Use Your Brand's Web Site to Sell Heroin

Thu, 28 Sep 2023 22:50:00 +0000

The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft keeps playing “Spot the ad disclosure”… and Reddit ad campaigns could improve, at the expense of the site’s goodwill.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

My Only Regret Is That I Have... Boneitis

Wed, 27 Sep 2023 22:50:00 +0000

Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name and shame” list your brand might be on.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: The three biggest mistakes that advertisers are making on the Google Ads platform this year. They are not what you think they are.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Instagram Is Why We Can't Have Nice Things

Tue, 26 Sep 2023 22:50:00 +0000

The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's "Skateboard Over the Shoulder" Moment

Mon, 25 Sep 2023 22:50:00 +0000

Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the ad dollars? And Google has made a decision on rolling back its most recent search algorithm change.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

A Totally Human-Achievable Number

Fri, 22 Sep 2023 22:50:00 +0000

If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform.

And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the new “maximum value of conversion” — what is it, and how can it help your shopping campaigns?

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's Mind-Boggling Display of Policy Gymnastics

Thu, 21 Sep 2023 22:50:00 +0000

Amazon scraps its fee for doing nothing. Microsoft’s new ad format is a little sus. The social platform that has reached perfect brand approval. And Facebook’s about-face on fake faces.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Sometimes We Just Stick Our Hand In and Move Stuff Around

Wed, 20 Sep 2023 22:50:00 +0000

Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HBO Max, and other TV as ad placements… Meta starts to sell blue checkmarks to brands… and another retailer joins the no-free-returns trend.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Only Winning Move is Not to Play

Tue, 19 Sep 2023 22:50:00 +0000

Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI bots… and next time your assistant says they’ve found the perfect cloud security system, make sure you know exactly what they mean by cloud.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Equal Parts Predictable and Sad

Mon, 18 Sep 2023 22:50:00 +0000

Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far clips of your brand’s content has gone, and how far does a pebble ripple? AI will probably tell you.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

OMG Hun 😍, You Are going 🤞🏻 to LOOOVE 💚❤️ this Episode!!!!! 🎙️

Fri, 15 Sep 2023 22:50:00 +0000

Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart tries video ads out. And the Facebook bug randomly removing brand pages from the platform.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Really Guys, This Totally Won’t Happen Again.

Thu, 14 Sep 2023 22:50:00 +0000

How you compare to other social media managers... Amazon's small but important changes to search... Instagram bows to the pressure for a Followers-only Reels feed.. and guys, they mean it this time, Microsoft totally won't mess up their AI this time. Like, for sure!

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

A Whimsical, Pervasive Horniness

Wed, 13 Sep 2023 22:50:00 +0000

TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google moves more AI in the front door, and shoves enhanced cost-per-click out the back.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Court Case Heard Around the (Marketing) World

Tue, 12 Sep 2023 22:50:00 +0000

Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the supply chain.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, a big whack of changes to the Meta ad platform. We have all the details.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Is This The Real Ad? Is It Just Fantasy?

Mon, 11 Sep 2023 22:50:00 +0000

The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time limit. Meta goes cross-platform — but not voluntarily. And X’s disappearing ad disclosures.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

YouTube's New Best Practice: Shut Your Mouth

Thu, 07 Sep 2023 22:50:00 +0000

Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth!

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Reticulating Splines and Desalinizing Snorkels

Wed, 06 Sep 2023 22:50:00 +0000

The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy notice seems a little fishy. And the AI company that secretly uses humans instead of AI.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Social Media is Dead. Long Live the DM.

Tue, 05 Sep 2023 22:50:00 +0000

Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads “Spend Now”?

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's Audacious New Plan: A Platform Without Ads

Fri, 01 Sep 2023 22:50:00 +0000

A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software leaves beta, and Elon Musk will use your brand’s data to train his AI models, whether you like it or not.

LINK FOR META’S AI OPT OUT FORM: https://www.facebook.com/help/contact/1266025207620918

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

From Stardom to Silence

Thu, 31 Aug 2023 22:50:00 +0000

They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Was Chicken George Right All Along?

Wed, 30 Aug 2023 22:50:00 +0000

Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads…

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Does Slowing Down Your Site Help Your Google Ranking?

Tue, 29 Aug 2023 22:50:00 +0000

The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how should offers look, how do you test in a machine-learning world, and Meta’s new metric: “brand-reach-saturation.”

✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

TikTok Has Everybody's Eyeballs

Mon, 28 Aug 2023 22:50:00 +0000

TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings. You’ll never forget to renew your domain name name. And here they come, God help us: The cigarette influencers.

✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Has YouTube Found a Crack in Apple's Ad Privacy Wall?

Fri, 25 Aug 2023 23:02:32 +0000

If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever.

▫️

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

▫️

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

▫️

ADVERTISING

▫️

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

▫️

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

▫️

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Swipe Right for Meth

Thu, 24 Aug 2023 22:50:00 +0000

Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe's incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative.

Get More From Us

📰 Subscribe to our free daily newsletter

✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

Helpful Links

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now🙂 Rate and Review

About This Podcast

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒

Upgrade Your Skills

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Make No Mistake. TikTok is Not F***ing Around Any More.

Wed, 23 Aug 2023 22:50:00 +0000

TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google's platform. It's not as easy as checking a box.

📰 Subscribe FREE to our daily newsletter

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The New Shopify: More Self-Service, Fewer Human Reps

Tue, 22 Aug 2023 22:50:00 +0000

Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can’t even have links? Threads rolls out its desktop version. The p.r. opportunity that every chip brand in the world jumped on.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: A new way to rescue your hacked Meta accounts and details on the app campaign type that’s getting great results.

🧑🏻‍💼 We're looking for a production assistant!

📰 Subscribe FREE to our daily newsletter

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When the News Gets Too Hot for Advertising

Mon, 21 Aug 2023 22:55:00 +0000

Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived.

🧑🏻‍💼 We're looking for a production assistant!

📰 Subscribe FREE to our daily newsletter

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In

Fri, 18 Aug 2023 22:45:00 +0000

Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient?

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

“Pay Us to Help You Pay Us”: Google’s Audacious “Paid Support” Experiment

Thu, 17 Aug 2023 22:45:00 +0000

Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

From Pixels to Paper: Retail’s Unexpected Full Circle

Wed, 16 Aug 2023 22:45:00 +0000

Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… How Google's change to Demand Gen ads will affect your campaigns.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Why You Should Avoid Kreativ Spelling in Brand Names

Tue, 15 Aug 2023 22:45:00 +0000

Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How the Hollywood Strikes Could Disrupt the Ad Market

Mon, 14 Aug 2023 22:45:00 +0000

Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Instagram's "Verified Only" Feed — Will Your Brand Pay to Play?

Fri, 11 Aug 2023 22:45:00 +0000

Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing… and what does the new Brand Authority metric give us?

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Collaborate or Complicate: Is Instagram’s Latest Idea Just “Digital Graffiti”?

Thu, 10 Aug 2023 22:45:00 +0000

Today: Instagram wants to let regular users post on your brand’s content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon’s product descriptions are about to get even worse. And one Canadian woman’s plight: Amazon keeps sending her shoeboxes and won’t stop.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Fake Digital Ads Taking Over Social Media

Wed, 09 Aug 2023 22:45:00 +0000

Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…

And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

First, They Came for the YouTube Thumbnail Designers…

Tue, 08 Aug 2023 22:45:00 +0000

AI disrupts YouTube thumbnails, CTV ad placement remains elusive, why you might need to block GPT from crawling your brand’s web site, and the social app paying people to watch ads.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: How to Audit a Meta Ads Account

Mon, 07 Aug 2023 22:45:00 +0000

In this special episode, a deep-dive into auditing your Meta ad account. Tod speaks with Alex Afterman — Alex has been managing Meta ads for almost a decade now, for a wide range of ecommerce clients. His web site is 1111digital.com.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Born Digital, Raised Brand-Savvy

Fri, 04 Aug 2023 22:45:00 +0000

Meet the generation redefining brand loyalty. TikTok tests privacy-aware campaigns. Amazon’s ad sales were stratospheric. And X marks the spot… wait… how come we can’t see the spot any more??

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Under the Influence

Thu, 03 Aug 2023 22:45:00 +0000

It’s the new banner blindness — and it’s what’s behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creators are steaming mad after being told they’re not getting paid what they thought they’d be.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When AI Brand Safety Goes Too Far

Wed, 02 Aug 2023 22:45:00 +0000

Are brand safety tools too white? That video editor you’re using might be leaking your brand’s data. A mixed bag of growth for Pinterest.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google will soon remove Similar segments from all ad groups and campaigns. What does this mean for your campaigns?

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Pop-Up Box No Advertiser Wants

Tue, 01 Aug 2023 22:45:00 +0000

They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Product tags without the cut: More on Meta’s plans to let you tag products in your own shop.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

📰 Subscribe FREE to our free daily newsletter

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

🐦 Bird Brained

Mon, 31 Jul 2023 22:45:00 +0000

Why experts say the X super-app is doomed from the start. Instagram is testing some nice generative AI tools that can help your organic content. A new B2B ad network launches. And the new Ad disclosure labels at Bing are almost invisible. Is this good news for marketers?

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

📰 Subscribe FREE to our free daily newsletter

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

You Know You're Winning When Your Customers Cry

Fri, 28 Jul 2023 22:45:00 +0000

Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn’t a financial boon... And TweetDeck will soon have psy-ops.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Will Shopify’s AI Plans Support or Supplant Humans?

Thu, 27 Jul 2023 22:45:00 +0000

AI Anxiety: Are Shopify’s plans for robot reps the dark future of customer service? Slowdown? What slowdown? Facebook hits 3B monthly active users. Warnings rise as the new iOS approaches. And Reddit unveils its own version of the much maligned blue checkmark.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Ad Discounts Will Continue Until Morale Improves

Wed, 26 Jul 2023 22:45:00 +0000

Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google’s Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaigns to Pmax. It’s optional right now, but for how much longer?

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

Learn AI in 5 Minutes a Day!

We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

He's Nervous, But On the Surface He Looks Calm and Ready

Tue, 25 Jul 2023 22:45:00 +0000

Branding Blunder: The reviews are in, and nobody thinks Twitter’s new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon’s latest fumble. TikTok finally gets ready to launch its e-commerce platform.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… how to close the deal when your Meta shopping campaigns only tickle the bottom end of the funnel.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

AI Tool Report

Learn AI in 5 Minutes a Day We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Going Undercover: The Secret Life of a Google Ad Rep

Mon, 24 Jul 2023 22:45:00 +0000

High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the world’s first tweet sells for now: Spoiler alert — almost nothing.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

AI Tool Report

Learn AI in 5 Minutes a Day We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Baller Branding

Fri, 21 Jul 2023 22:45:00 +0000

What ad budgets are spent in Vegas, stay in Vegas… Your brand’s AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases its version of the Meta Ad Library.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Beta Late Than Clever

Fri, 21 Jul 2023 00:40:00 +0000

Microsoft takes a page — and a name — from Google. Will Amazon’s latest announcement change how companies ship products? More payments coming from the palm of your hand. And Reddit's open-source art project is going about as well as you think it is.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

AI-Generated Content Won't Rank Well in Google. (Unless It Ranks Well in Google.)

Wed, 19 Jul 2023 22:45:00 +0000

A big legal decision that could have changed social media forever. Pinterest gets deep. Meta waits for Europe. Google tells us how well AI-generated content will rank.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales joins me for our weekly update on the Google ad platform.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

🩳 Pants, Canada?!

Tue, 18 Jul 2023 22:45:00 +0000

Email exploit: How one message could bring down your brand’s WhatsApp account. Bing’s chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta’s ads platform.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is That Meta in Your Conversation or Are You Just Happy to See Ads?

Mon, 17 Jul 2023 22:45:00 +0000

Meta says it’s listening to its users — only not the way you think they are. How scammers are redirecting phone numbers from Google. TikTok gains a third commerce-powered feed. And Amazon has found its biggest cohort… in cat ladies.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: Do Your Social Media Posts Feed the Trolls?

Fri, 14 Jul 2023 22:45:00 +0000

In this special episode, Tod speaks with the author of a marketing research paper that studied the effect of a brand's social media posts on levels of toxicity in the comments. You can find the study at https://b.link/trollstudy

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

In a McPickle 🥒

Thu, 13 Jul 2023 22:45:00 +0000

Jumping into a TikTok trend that’s not brand-safe. Instagram upgrades its product tagging. The new Boost Mode that turns creator content into ads. And Twitter’s blue checkmarks are so universally mocked now, you can pay to hide them from your profile.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Go Home, Amazon, You’re Drunk

Wed, 12 Jul 2023 22:45:00 +0000

Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta’s Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales on why you should think twice before joining Google's "Growth Program" for advertisers.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Ad Buyers Rewind Budgets After YouTube Standards Snafu

Tue, 11 Jul 2023 22:45:00 +0000

The fallout from YouTube's standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

“👍🏻” — This Emoji Costs $82,000

Mon, 10 Jul 2023 22:45:00 +0000

Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Shein's Counterfeit Crisis: The Cost of Copying Amazon

Fri, 07 Jul 2023 22:45:00 +0000

Marketplace Mayhem — Shein takes on Amazon and learns some hard lessons. Planning tips for when the holiday buying season comes earlier every year. Twitter’s dynamic product ads are broken. And podcasting is 20 years old today.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Unraveling Threads

Thu, 06 Jul 2023 22:45:00 +0000

It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be? Plus: TikTok loses popularity, B2B buyers are younger than you think, and why YouTube is rewriting the comments left on your brand’s video.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Here's Why You're Sabotaging Your Consumer Reviews

Wed, 05 Jul 2023 22:45:00 +0000

When the right strategy to getting consumers reviews is to hold off asking for them. A nice update to Google Ads editor. Will there be anything left on Twitter if you’re not paying Elon’s monthly fee? And ChatGPT’s best feature has been paused because people were abusing it — this is why we can’t have nice things.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… the hack which will get you free Google video ads — and why you shouldn't use it.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Let Us Read All Your Emails Because Reasons: [YES] [NO]

Fri, 30 Jun 2023 22:45:00 +0000

Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Are Google’s Brand-Keyword Changes Good for Marketers?

Thu, 29 Jun 2023 22:45:00 +0000

Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

And You Thought Twitter Had a Bot Problem… 🤦🏻‍♂️

Wed, 28 Jun 2023 22:45:00 +0000

Do Google's ad placements violate its own standards? Why your ad might be being dumped on an AI-generated spam site. LinkedIn wants to push personal updates out of its feed. And the social app caught lying by its own board of directors.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… a full deep-dive into the upcoming shutdown of Google Universal Analytics, and the last minute steps to make sure you’re ready for this weekend’s shutdown.

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

"But Think of the Exposure!..."

Tue, 27 Jun 2023 22:45:00 +0000

TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.

And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification.

🎙️ We are hiring a Lineup Producer!

Get more information at https://b.link/lineup

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Soon, We Will All Deliver for Amazon 😞

Mon, 26 Jun 2023 22:45:00 +0000

Amazon tries to disrupt delivery — again, but this time in the most bizarre way. How Adobe plans to ease your AI legal concerns. Google’s new search feature is aimed squarely at Reddit. And the billboard that’s equal parts clever and creepy.

🎙️ We are hiring a Lineup Producer!

Get more information at https://b.link/lineup

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: Creative is the New Targeting: A Meta/Industry Panel

Fri, 23 Jun 2023 23:00:00 +0000

A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital.

Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.

This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

The Future of AI: Automated LinkedIn Inspiration Porn

Fri, 23 Jun 2023 22:45:00 +0000

The dark horse of social platforms is looking up... Bad news for Reddit ahead of a planned IPO. LinkedIn's generative AI is one step closer to annoying you with even more humblebrag posts and inspiration porn. And is this video game campaign the world’s smartest ad placement?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: AI and the Future of Meta Performance Marketing

Thu, 22 Jun 2023 23:00:00 +0000

Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

Opening Pandora's Comment Box

Thu, 22 Jun 2023 22:45:00 +0000

YouTube goes full TikTok with video responses, TikTok launches a new in-stream shopping feature… and the company’s chief operating officer has thrown in the towel.

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: An Inside Look at Meta's Performance Product Roadmap

Wed, 21 Jun 2023 23:00:00 +0000

Kristen Durkin, Meta's Marketing Product Director for Ads, walks through their roadmap of upcoming ad products they say will impact campaign strategies in the years ahead.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

AI is Coming for Thousands of Ad Agency Jobs

Wed, 21 Jun 2023 22:45:00 +0000

Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google’s new ads library — how you can use it to find out what your competitors are doing, and the big differences between it and Meta’s version.

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: Meta's Revised "Performance 5" Framework

Tue, 20 Jun 2023 23:00:00 +0000

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

Hiding in Plain Sight: When #Ad Labels Aren’t Enough

Tue, 20 Jun 2023 22:45:00 +0000

Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform.

And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta’s recent automation announcements — how it will affect creative, placement, and even your campaigns’ budgets.

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta Removes Ad Targeting Option That Small Businesses Relied On

Mon, 19 Jun 2023 22:45:00 +0000

An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple’s plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

WEEKEND EXTRA: "Don't Tell Me How Much to Tip!"

Sat, 17 Jun 2023 17:00:00 +0000

Tod interviews Frank Cabano, co-author of a new marketing science research paper called “Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand.”

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 30+ marketing science interviews

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Case for Ignoring Google's SEO Advice

Fri, 16 Jun 2023 22:45:00 +0000

The big effect one tiny change to your Google Business Profile has. Google gets out of the domain name business. Reddit’s CEO is now threatening striking communities. And a recap on one of the biggest changes coming to digital marketing on July 1 — are you ready?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

F1NGERS

Thu, 15 Jun 2023 22:45:00 +0000

Small checkbox, big repercussions: How Meta’s compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is This the End of Keyword Buying?

Wed, 14 Jun 2023 22:45:00 +0000

The new AI that might just revolutionize clothing sales. How the ongoing Reddit strike is affecting ad campaigns. A new design coming for the Google Ads UI.

And on the Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Jyll Saskin Gales breaks down Google’s plans to convert all your phrase and exact match keywords into broad match — how soon before keyword buying doesn’t exist?

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Occasional deep-dive weekend episodes

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

This Title Will Disappear In 24 Hours ⏰

Tue, 13 Jun 2023 22:45:00 +0000

The trick to making your content more memorable? Delete it. Also: Instagram’s API gets a nice upgrade. TikTok puts its bets on visual search. Marketing executives over 40 — your intern has no idea what you’re saying.

And on the Premium Podcast, which you can sign up to by tapping GO PREMIUM in the show notes: What's working this month for ad creative on the Meta platform, and one veteran ad buyer tells us about the 3-5-8 model of lookalike stacking he's using.

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Occasional deep-dive weekend episodes

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Revolution Will Be Monetized

Mon, 12 Jun 2023 22:45:00 +0000

How will Reddit react to today's massive moderator protest? Also: Twitter's latest cost-saving move is likely to even further erode what's left of its trust and safety tools. TikTok joins the generative AI crowd. And Twitch backs off its controversial ad guidelines.

Thanks to our sponsors!

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Occasional deep-dive weekend episodes

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

As God Is My Witness, I Thought Turkeys Could Fly.

Fri, 09 Jun 2023 22:45:00 +0000

Google vs Trademarks — And your brand may come out the loser. More details leak out about Meta’s Twitter killer. The AI is ready and Zuckerberg will unleash it first in the most bizarre place. And the answer to the question: What are the lyrics to the closing theme of WKRP in Cincinnati?

Thanks to our sponsors!

- Riverside.fm: Use the code TODAY to get 15% off any individual plan.

- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Occasional deep-dive weekend episodes

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

I Saw Fauci Kissing Santa Claus 🎅

Thu, 08 Jun 2023 22:45:00 +0000

LinkedIn has some new ad placements, Salesforce and Twilio roll out their AI tools, new research finds consumers expect more from you than you think, and the dangerous age of generative AI in political ads has arrived.

Thanks to our sponsors!

- Riverside.fm: Use the code TODAY to get 15% off any individual plan.

- Get started with Brevo for free by going to brevo.com and use the promo code DIGITAL to save 50% on your first three months of the Starter & Business plan

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

✅ 30% off our Newsletter

✅ Occasional deep-dive weekend episodes

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

For Whom the Dell Tolls 🔔

Wed, 07 Jun 2023 22:45:00 +0000

More detail on where marketing budgets are going. Will your commerce platform make the same overpricing mistake Dell did? WordPress unveils an AI writing assistant.

On the Premium Podcast, our Google Ads correspondent Jyll Saskin Gales gives us all the details behind the platform’s two new campaign types: video views and demand gen.

✨ GO PREMIUM! ✨

Get these exclusive benefits when you upgrade:

✓ Weekly Meta Ad platform updates with Andrew Foxwell

✓ Weekly Google Ad platform updates with Jyll Saskin Gales

✓ 100% ad-free

✓ Member-exclusive Slack channels

✓ Story links in show notes

✓ and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Where the Marketing Budgets are Going

Tue, 06 Jun 2023 22:45:00 +0000

TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning.

✨ GO PREMIUM! ✨

Get these exclusive benefits when you upgrade:

✓ Weekly Meta Ad platform updates with Andrew Foxwell

✓ Weekly Google Ad platform updates with Jyll Saskin Gales

✓ 100% ad-free

✓ Member-exclusive Slack channels

✓ Story links in show notes

✓ and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Silver Sponsorships

Mon, 05 Jun 2023 22:45:00 +0000

Meet the new breed of octogenarian influencers. Why a big chunk of Reddit will go dark next week. Twitter’s ad business continues to crumble. Apple's big announcements today had one hidden pothole for marketers. And a cautionary tale: Make sure you renew your brand’s domain name. Or else, well, it’s not pretty.

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Bridge Over Troubled Twitter

Fri, 02 Jun 2023 22:45:00 +0000

The head of Twitter’s trust and safety team is out, and paying users appear immune to policy enforcement. Shopify launches a rewards program. WordPress takes on Substack. And too bad you slaved over writing the perfect headline — AI is rewriting it.

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Death by API ☠️

Thu, 01 Jun 2023 22:45:00 +0000

Instagram Inception: Why one brand runs multiple accounts on the same platform. Also: Will API fees kill off your favourite third-party marketing tool? BeReal is adding messaging. Agencies accept their cookie fate. And more.

🎙️ Subscribe free to our other podcast "Behind the Ad"

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Will Instagram’s New Controls Change the Organic Content Game?

Wed, 31 May 2023 22:45:00 +0000

Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT to boost sales. LinkedIn’s AI will now make lazy recruiters lazier. And Snapchat’s generative AI is cool, but not free.

🎙️ Subscribe free to our other podcast "Behind the Ad"

Increase Your Amazon Sales with Micro-Influencers

How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

First, We Kill All the Chatbots.

Tue, 30 May 2023 22:45:00 +0000

A change to Meta's offline conversions API isn't as scary as they make it sound. Ten straight months of ad spend declines — but is an end in sight? Also, good news for marketers who use WhatsApp. New insights for Microsoft’s ad pixel. And important Google data is now nearly three days behind.

🎙️ Subscribe free to our other podcast "Behind the Ad"

Increase Your Amazon Sales with Micro-Influencers

How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Social Causes: When Good Deeds Go Bad

Mon, 29 May 2023 22:50:00 +0000

🎙️ Subscribe free to our other podcast "Behind the Ad"

Increase Your Amazon Sales with Micro-Influencers

How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Vanishing Views

Fri, 26 May 2023 22:45:00 +0000

Vanishing Views: Why has Twitter stopped reporting one of the platform's most important metrics? Also: The peculiar Captcha that isn't real. And Snapchat nails enhanced AR.

🎙️ Subscribe free to our other podcast "Behind the Ad"

Increase Your Amazon Sales with Micro-Influencers

How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Searching for Ads in All the Right Places

Thu, 25 May 2023 21:31:22 +0000

Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now writes video descriptions.

🎙️ Subscribe free to our other podcast "Behind the Ad"

Increase Your Amazon Sales with Micro-Influencers

How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Price Check on Aisle Doubt

Wed, 24 May 2023 22:45:00 +0000

Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platform shows the strain. And who needs human podcast hosts any more when AI bots can just… wait…. What?

🎙️ Subscribe free to our other podcast "Behind the Ad"

Increase Your Amazon Sales with Micro-Influencers

How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

Transform your LinkedIn conversations into powerful conversion tools today.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Google Bets the Farm on AI-Based Ad Campaigns

Tue, 23 May 2023 22:45:00 +0000

Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have deleted… a creepy Facebook bug sending unintended friend requests… and an embarrassing blunder has one brand rethinking its influencer marketing strategy.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI!

Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.

With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.

Transform your LinkedIn conversations into powerful conversion tools today.

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: Google Marketing Live - Unofficial Tailgate Panel

Tue, 23 May 2023 18:02:18 +0000

Today is a big day for the folks who run Google's ad platform - it is Google Marketing Live day, their annual announcement-fest. We'll have coverage in today's regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes.

But before this morning's big keynote, myself and four Google marketing pros gathered for our second annual unofficial Google marketing live tailgate — here is a replay of our live event this morning. It's about 55 minutes long, goes into lots of detail about what they expect, what the last year was like on the ad platform, how TikTok is affecting the scene, whether the industry is ready for the removal of third party cookies, and a whole lot more.

HOST

Tod Maffin is the host and producer of the Today in Digital Marketing and Behind the Ad podcasts. A 25-year veteran of the digital marketing space, Tod runs the engageQ digital agency.

PANELISTS

- Jyll Saskin Gales spent 6 years at Google helping major brands with their ad campaigns. Today, she runs Inside Google Ads, one of the best training and most up-to-date programs there is. She's in Toronto.

- Anu Adegbola, Founder & CMO at PPC Live UK and Paid Search Account Director at Marin Software (United Kingdom)

- Boris Beceric, Digital Marketing Consultant (Germany)

- Whit Norrad, Director of Demand Generation at FlexDealer (Canada)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI!

Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.

With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.

Transform your LinkedIn conversations into powerful conversion tools today.

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

"True" (AKA "Wassup") by Budweiser Beer

Mon, 22 May 2023 17:00:00 +0000

Behind the scenes of Budweiser marketing campaign called "True" — but which everyone knows as the "Wasssuuuup?!" TV ad.

Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj

🎙️ Subscribe free to our other podcast "Today in Digital Marketing"

🙋🏻‍♂️ Tod's social media

🤝 Join our Slack: todayindigital.com/slack

✉️ Contact Us: Email or Send Voicemail

ABOUT THIS PODCAST

Behind the Ad is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Music rights: Source Audio

Privacy & Opt-Out: https://redcircle.com/privacy

The Day the Little Mermaid Went Full Batshit Crazy

Fri, 19 May 2023 22:45:00 +0000

Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dollars and ads make up most of that. Google’s near miss with mobile irrelevance. And the poor unfortunate souls at YouTube try to explain a bizarre glitch.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

Use GPT4 to Comment with 1 Click on LinkedIn Prospects

Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI!

Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.

With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.

Transform your LinkedIn conversations into powerful conversion tools today.

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The 1% Test That Has the Ad Industry Holding Its Breath

Thu, 18 May 2023 22:45:00 +0000

Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to YouTube’s new unskippable 30-second ad format, and the Twitter exodus is no longer a question.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The One Where the Privacy Policy Became a Friends Episode Plot

Wed, 17 May 2023 22:45:00 +0000

Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get the upgrade marketers have wanted. And YouTube continues to beef up Shorts — this time with revenue analytics.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Use It or Lose It: Grey Gmail Accounts on the Chopping Block

Tue, 16 May 2023 22:45:00 +0000

Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big steps toward generative AI. New marketing tools for TikTok. The looming death of cable TV. And Google relaxes some of its ad policies.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What Meta’s New “Lattice” Architecture Means for Marketers

Mon, 15 May 2023 22:45:00 +0000

Artificial Acumen: Behind the overhaul of Meta's new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platform?

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

TodAI Will Whine About Meta for $1 Per Minute. Order Now!

Fri, 12 May 2023 22:45:00 +0000

Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the social platforms themselves are advertising, the latest Google Calendar change is sus, online prices buck the inflation trend, and meet the influencer who trained an AI on her personality, and is charging fans $1 a minute to flirt with her.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Searching for Redemption: Will Google’s AI Announcements Be Enough?

Thu, 11 May 2023 22:45:00 +0000

It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour? More social media will make it to Google’s search engine. Pinterest simplifies its main post type. And the best times to post on social media for 2023.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Mamma Mia! The Mother's Day Social Media Conundrum

Wed, 10 May 2023 22:45:00 +0000

Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon's pursuit of the great ad duopoly is getting real, Bluesky is working on live audio, and why Gmail users are up in arms over a new ad placement.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Ditch the Pitch: A New Model for Digital Agencies?

Tue, 09 May 2023 22:45:00 +0000

Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out anyway? It is time for agencies to ditch the pitch? Plus, Meta's new Reels initiative, Amazon's in-store incentives, and more.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When Blue Checkmarks Go Rogue: Meta’s New Hacking Problem

Mon, 08 May 2023 22:45:00 +0000

Facebook Fraud: How Meta’s blue checks have turned into an opportunity for hackers to target digital marketers. Also: Microsoft speeds its chatbot ahead with an Ads AI. What this month’s Google Ads announcements might include. And the one thing LinkedIn really, really does not need… is coming to the platform.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Snap Back to Reality?

Fri, 05 May 2023 22:45:00 +0000

Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ad executive from Meta. The video game that’s scooping up ad dollars. And is this YouTube’s best channel makeover yet?

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Chopify ✂️

Thu, 04 May 2023 22:45:00 +0000

Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in YouTube viewing habits, and why a song from the Pixies is causing a whole lot of people digital grief.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

It’s Over. The Influencers Are Taking Over BeReal. 🦈

Wed, 03 May 2023 22:45:00 +0000

Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clients works… LinkedIn will now write your cover letter… and YouTube has some bad news for brands whose accounts were suspended.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How Slow Motion Can Bring Fast Sales

Tue, 02 May 2023 22:45:00 +0000

Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped by the world’s largest web platform. Instagram has new policies for UGC. Why you should stop using “Coming Back Soon” pages for web site migrations. And much more.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

YouTubers Get a Short Kick in the Ads

Mon, 01 May 2023 22:45:00 +0000

New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Instagram has a new way for brands to source user-generated content. And it’s Meta Monday: Andrew Foxwell is here for a look at what the week ahead on that platform looks like.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Has Science Finally Cracked the Copywriting Code?

Fri, 28 Apr 2023 22:45:00 +0000

Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content. We’ll explain.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Thanks, We Hate It: Meta’s Mandatory New Tax on Your Online Store

Thu, 27 Apr 2023 22:45:00 +0000

In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are feeling the hangover from drunken spending… and YouTube adds some welcome new ad placements.