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        <title>The Margin to Momentum Podcast</title>
        <link>https://redcircle.com/shows/the-margin-to-momentum-podcast</link>
        <language>en-US</language>
        <copyright>All rights reserved.</copyright>
        <itunes:subtitle>The Predictable Growth OS for Service Founders</itunes:subtitle>
        <itunes:author>AE Bookkeepers</itunes:author>
        <itunes:summary>You can’t build a predictable sales pipeline on a messy financial foundation. Welcome to The Margin to Momentum Podcast , the strategic operating system for boutique consultancies and human-powered service businesses.

Far too often, a company&#39;s growth strategy and its bookkeeping exist on two completely different planets. Your CRM says you just had a record-breaking month, but your bank account says you&#39;re broke. Every week, growth strategist Kenan and financial architect Ashley Edwards (Founder of AE Bookkeepers) sit down to bridge the gap between your marketing engine and your bottom line.

We are popping the hood on the service industry to tackle your biggest operational blind spots, from the cash flow mirage and the dangers of tech-startup metrics, to job costing and margin erosion. Stop guessing, stop reacting to your bank balance, and start engineering your revenue.

Ready to scale safely? Head over to aebookkeepers.com to take the free Growth-Readiness Scorecard and find out if your foundation is built for momentum.</itunes:summary>
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        <description><![CDATA[<p>You can’t build a predictable sales pipeline on a messy financial foundation. Welcome to <em>The Margin to Momentum Podcast</em>, the strategic operating system for boutique consultancies and human-powered service businesses.</p><p>Far too often, a company&#39;s growth strategy and its bookkeeping exist on two completely different planets. Your CRM says you just had a record-breaking month, but your bank account says you&#39;re broke. Every week, growth strategist Kenan and financial architect Ashley Edwards (Founder of AE Bookkeepers) sit down to bridge the gap between your marketing engine and your bottom line.</p><p>We are popping the hood on the service industry to tackle your biggest operational blind spots, from the cash flow mirage and the dangers of tech-startup metrics, to job costing and margin erosion. Stop guessing, stop reacting to your bank balance, and start engineering your revenue.</p><p>Ready to scale safely? Head over to aebookkeepers.com to take the free Growth-Readiness Scorecard and find out if your foundation is built for momentum.</p>]]></description>
        
        <itunes:type>episodic</itunes:type>
        <podcast:locked>no</podcast:locked>
        <itunes:owner>
            <itunes:name>AE Bookkeepers</itunes:name>
            <itunes:email>teamsellerant@gmail.com</itunes:email>
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                <itunes:title>Ep. 0: Fueling Predictable Growth</itunes:title>
                <title>Ep. 0: Fueling Predictable Growth</title>

                
                
                <itunes:author>AE Bookkeepers</itunes:author>
                
                <description><![CDATA[<p>Host &amp; Founder of Sellerant, Inc. Kenan Rappuchi sits down with Ashley Edwards, founder of AE Bookkeepers , to discuss the massive financial blind spots hindering small consulting and service firm founders. They explore why scaling on guesses leads to &#34;accidental growth,&#34; where top-line revenue rises but profit completely disappears. Ashley breaks down the transition from reactive, rearview-mirror bookkeeping into the Predictable Growth OS , an integrated approach that ties financial clarity directly to sales and marketing momentum.</p><p><br></p><p>Discover how real-time insights into service line margins and cash flow can turn the lights on for your business. This clarity lifts the weight of uncertainty and empowers you to step up as the decisive, strategic CEO your business needs.</p><p><br></p><p>Don’t forget to like, subscribe, and share your thoughts in the comments!</p><p><br></p><p>To find out if your foundation is sound enough to support your growth goals, take the Growth Readiness Scorecard here: <a href="https://aebookkeepers.com/" rel="nofollow">https://aebookkeepers.com/</a>.</p><p><br></p><p><strong>Host:</strong> Kenan Rappuchi , Host &amp; Founder of Sellerant, Inc.</p><p><strong>Guest:</strong> Ashley Edwards, Founder of AE Bookkeepers</p><p><br></p><p><strong>Time Stamps &amp; Show Notes:</strong></p><p>(00:00 - 00:32) Turning the Lights On</p><p>(00:32 - 01:18) Small Business Blind Spots</p><p>(01:18 - 02:56) Successful but Feeling Broke</p><p>(02:56 - 04:36) Aligning Growth and Finance</p><p>(04:36 - 06:15) The Accidental Growth Trap</p><p>(06:15 - 07:29) Introducing Predictable Growth OS</p><p>(07:29 - 09:20) Becoming the Strategic CEO</p><p>(09:20 - 10:34) Fueling Decisions with Data</p><p>(10:34 - 12:16) Getting Your Foundation Right</p>]]></description>
                <content:encoded>&lt;p&gt;Host &amp;amp; Founder of Sellerant, Inc. Kenan Rappuchi sits down with Ashley Edwards, founder of AE Bookkeepers , to discuss the massive financial blind spots hindering small consulting and service firm founders. They explore why scaling on guesses leads to &amp;#34;accidental growth,&amp;#34; where top-line revenue rises but profit completely disappears. Ashley breaks down the transition from reactive, rearview-mirror bookkeeping into the Predictable Growth OS , an integrated approach that ties financial clarity directly to sales and marketing momentum.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Discover how real-time insights into service line margins and cash flow can turn the lights on for your business. This clarity lifts the weight of uncertainty and empowers you to step up as the decisive, strategic CEO your business needs.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Don’t forget to like, subscribe, and share your thoughts in the comments!&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;To find out if your foundation is sound enough to support your growth goals, take the Growth Readiness Scorecard here: &lt;a href=&#34;https://aebookkeepers.com/&#34; rel=&#34;nofollow&#34;&gt;https://aebookkeepers.com/&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Host:&lt;/strong&gt; Kenan Rappuchi , Host &amp;amp; Founder of Sellerant, Inc.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Guest:&lt;/strong&gt; Ashley Edwards, Founder of AE Bookkeepers&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Time Stamps &amp;amp; Show Notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(00:00 - 00:32) Turning the Lights On&lt;/p&gt;&lt;p&gt;(00:32 - 01:18) Small Business Blind Spots&lt;/p&gt;&lt;p&gt;(01:18 - 02:56) Successful but Feeling Broke&lt;/p&gt;&lt;p&gt;(02:56 - 04:36) Aligning Growth and Finance&lt;/p&gt;&lt;p&gt;(04:36 - 06:15) The Accidental Growth Trap&lt;/p&gt;&lt;p&gt;(06:15 - 07:29) Introducing Predictable Growth OS&lt;/p&gt;&lt;p&gt;(07:29 - 09:20) Becoming the Strategic CEO&lt;/p&gt;&lt;p&gt;(09:20 - 10:34) Fueling Decisions with Data&lt;/p&gt;&lt;p&gt;(10:34 - 12:16) Getting Your Foundation Right&lt;/p&gt;</content:encoded>
                
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                <pubDate>Wed, 20 May 2026 14:00:40 &#43;0000</pubDate>
                <itunes:duration>731</itunes:duration>
                
                
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                <itunes:title>Margin to Momentum Coming Soon</itunes:title>
                <title>Margin to Momentum Coming Soon</title>

                
                
                <itunes:author>AE Bookkeepers</itunes:author>
                
                <description><![CDATA[<p>Be on the lookout for our episode launching tomorrow!</p>]]></description>
                <content:encoded>&lt;p&gt;Be on the lookout for our episode launching tomorrow!&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 19 May 2026 16:00:29 &#43;0000</pubDate>
                <itunes:duration>27</itunes:duration>
                
                
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