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        <title>Weapons of Mass Marketing</title>
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        <copyright>Copyright WMR.FM</copyright>
        <itunes:subtitle>Welcome to your Do-It-Yourself internet marketing show, hosted by Raven product manager Jon Henshaw and product marketing manager Taylor Pratt. They share advice and their favorite tools for PPC, social media, affiliate marketing, SEO and more.</itunes:subtitle>
        <itunes:author>WMR.FM</itunes:author>
        <itunes:summary>Welcome to your Do-It-Yourself internet marketing show, hosted by Raven product manager Jon Henshaw and product marketing manager Taylor Pratt. They share advice and their favorite tools for PPC, social media, affiliate marketing, SEO and more.</itunes:summary>
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        <description><![CDATA[Welcome to your Do-It-Yourself internet marketing show, hosted by Raven product manager Jon Henshaw and product marketing manager Taylor Pratt. They share advice and their favorite tools for PPC, social media, affiliate marketing, SEO and more.]]></description>
        
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            <itunes:email>daron@wmr.fm</itunes:email>
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                <itunes:title>Facebook Comments and the Google &#43;1 Button</itunes:title>
                <title>Facebook Comments and the Google &#43;1 Button</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>Taylor and Jon discuss Why and how to use Facebook Comments on your blog via the Facebook Comments social plugin. They also continue their ongoing discussion on Google &#43;1, and How to install Google &#43;1 button for pages (but should you?)</itunes:subtitle>
                <itunes:summary>Taylor and Jon discuss Why and how to use Facebook Comments on your blog via the Facebook Comments social plugin. They also continue their ongoing discussion on Google &#43;1, and How to install Google &#43;1 button for pages (but should you?)</itunes:summary>
                <description><![CDATA[Taylor and Jon discuss Why and how to use Facebook Comments on your blog via the Facebook Comments social plugin. They also continue their ongoing discussion on Google +1, and How to install Google +1 button for pages (but should you?)]]></description>
                <content:encoded>Taylor and Jon discuss Why and how to use Facebook Comments on your blog via the Facebook Comments social plugin. They also continue their ongoing discussion on Google &#43;1, and How to install Google &#43;1 button for pages (but should you?)</content:encoded>
                
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                <pubDate>Wed, 22 Jun 2011 12:34:00 &#43;0000</pubDate>
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                <itunes:duration>2014</itunes:duration>
                
                
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                <itunes:title>Affiliate Marketing Competitors, Programs and Strategies</itunes:title>
                <title>Affiliate Marketing Competitors, Programs and Strategies</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>Internet Marketing and SEO consultant Rae Hoffman-Dolan discusses competitors, programs and strategies affiliate marketing and how she built a site about all things BlackBerry called BBGeeks.com and how it gets over a million page views per month....</itunes:subtitle>
                <itunes:summary>Internet Marketing and SEO consultant Rae Hoffman-Dolan discusses competitors, programs and strategies affiliate marketing and how she built a site about all things BlackBerry called BBGeeks.com and how it gets over a million page views per month.&lt;br /&gt;&lt;br /&gt;She also tells just how she will be hosting a full day SEO training course during Affiliate Summit East and how she is auctioning off a one year subscription to the Raven Tools Pro plan to raise funds for the Heart and Stroke Walk this November.</itunes:summary>
                <description><![CDATA[Internet Marketing and SEO consultant Rae Hoffman-Dolan discusses competitors, programs and strategies affiliate marketing and how she built a site about all things BlackBerry called BBGeeks.com and how it gets over a million page views per month.<br/><br/>She also tells just how she will be hosting a full day SEO training course during Affiliate Summit East and how she is auctioning off a one year subscription to the Raven Tools Pro plan to raise funds for the Heart and Stroke Walk this November.]]></description>
                <content:encoded>Internet Marketing and SEO consultant Rae Hoffman-Dolan discusses competitors, programs and strategies affiliate marketing and how she built a site about all things BlackBerry called BBGeeks.com and how it gets over a million page views per month.&lt;br/&gt;&lt;br/&gt;She also tells just how she will be hosting a full day SEO training course during Affiliate Summit East and how she is auctioning off a one year subscription to the Raven Tools Pro plan to raise funds for the Heart and Stroke Walk this November.</content:encoded>
                
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                <pubDate>Tue, 10 May 2011 12:36:00 &#43;0000</pubDate>
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                <itunes:duration>2041</itunes:duration>
                
                
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                <itunes:title>How Well Can Google &#43;1 Do?</itunes:title>
                <title>How Well Can Google &#43;1 Do?</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>Taylor and Jon debate on the success of Google Plus One, their new social product that competes directly with the Facebook like button.</itunes:subtitle>
                <itunes:summary>Taylor and Jon debate on the success of Google Plus One, their new social product that competes directly with the Facebook like button.</itunes:summary>
                <description><![CDATA[Taylor and Jon debate on the success of Google Plus One, their new social product that competes directly with the Facebook like button.]]></description>
                <content:encoded>Taylor and Jon debate on the success of Google Plus One, their new social product that competes directly with the Facebook like button.</content:encoded>
                
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                <pubDate>Tue, 05 Apr 2011 12:38:00 &#43;0000</pubDate>
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                <itunes:duration>2203</itunes:duration>
                
                
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                <itunes:title>Tools and Strategies for Content Optimization Part 2</itunes:title>
                <title>Tools and Strategies for Content Optimization Part 2</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>The discussion continues as Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to...</itunes:subtitle>
                <itunes:summary>The discussion continues as Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.</itunes:summary>
                <description><![CDATA[The discussion continues as Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.]]></description>
                <content:encoded>The discussion continues as Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.</content:encoded>
                
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                <pubDate>Tue, 08 Feb 2011 12:39:00 &#43;0000</pubDate>
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                <itunes:title>Tools and Strategies for Content Optimization</itunes:title>
                <title>Tools and Strategies for Content Optimization</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.</itunes:subtitle>
                <itunes:summary>Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.</itunes:summary>
                <description><![CDATA[Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.]]></description>
                <content:encoded>Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.</content:encoded>
                
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                <pubDate>Tue, 18 Jan 2011 12:40:00 &#43;0000</pubDate>
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                <itunes:duration>1631</itunes:duration>
                
                
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                <itunes:title>Favorite Web Tools of 2010</itunes:title>
                <title>Favorite Web Tools of 2010</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>What were your favorite web tools of 2010? Taylor and Jon run their favorites including AlfredApp, Mockflow, ActionMethod, Elance, Copypress, WordPress SEO and many others.</itunes:subtitle>
                <itunes:summary>What were your favorite web tools of 2010? Taylor and Jon run their favorites including AlfredApp, Mockflow, ActionMethod, Elance, Copypress, WordPress SEO and many others.</itunes:summary>
                <description><![CDATA[What were your favorite web tools of 2010? Taylor and Jon run their favorites including AlfredApp, Mockflow, ActionMethod, Elance, Copypress, WordPress SEO and many others.]]></description>
                <content:encoded>What were your favorite web tools of 2010? Taylor and Jon run their favorites including AlfredApp, Mockflow, ActionMethod, Elance, Copypress, WordPress SEO and many others.</content:encoded>
                
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                <pubDate>Tue, 14 Dec 2010 12:42:00 &#43;0000</pubDate>
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                <itunes:duration>1910</itunes:duration>
                
                
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                <itunes:title>Creating Custom Ranking Algorithms</itunes:title>
                <title>Creating Custom Ranking Algorithms</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>Creating Custom Ranking Algorithms with CustomRank, which Raven released in proof-of-concept form last week. Taylor and Jon share thoughts on why its important for Internet marketers to create their a custom ranking algorithm, with examples from those...</itunes:subtitle>
                <itunes:summary>Creating Custom Ranking Algorithms with CustomRank, which Raven released in proof-of-concept form last week. Taylor and Jon share thoughts on why its important for Internet marketers to create their a custom ranking algorithm, with examples from those who have already started using CustomRank.</itunes:summary>
                <description><![CDATA[Creating Custom Ranking Algorithms with CustomRank, which Raven released in proof-of-concept form last week. Taylor and Jon share thoughts on why its important for Internet marketers to create their a custom ranking algorithm, with examples from those who have already started using CustomRank.]]></description>
                <content:encoded>Creating Custom Ranking Algorithms with CustomRank, which Raven released in proof-of-concept form last week. Taylor and Jon share thoughts on why its important for Internet marketers to create their a custom ranking algorithm, with examples from those who have already started using CustomRank.</content:encoded>
                
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                <pubDate>Tue, 02 Nov 2010 12:43:00 &#43;0000</pubDate>
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                <itunes:duration>2228</itunes:duration>
                
                
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                <itunes:title>SEO Essentials for Optimizing your CMS</itunes:title>
                <title>SEO Essentials for Optimizing your CMS</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>SEO essentials for optimizing your CMS, hosting and writing good code as Jon and Taylor discuss how they used custom themes and HTML5 towards a recent website redesign.</itunes:subtitle>
                <itunes:summary>SEO essentials for optimizing your CMS, hosting and writing good code as Jon and Taylor discuss how they used custom themes and HTML5 towards a recent website redesign.</itunes:summary>
                <description><![CDATA[SEO essentials for optimizing your CMS, hosting and writing good code as Jon and Taylor discuss how they used custom themes and HTML5 towards a recent website redesign.]]></description>
                <content:encoded>SEO essentials for optimizing your CMS, hosting and writing good code as Jon and Taylor discuss how they used custom themes and HTML5 towards a recent website redesign.</content:encoded>
                
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                <pubDate>Wed, 13 Oct 2010 12:45:00 &#43;0000</pubDate>
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                <itunes:duration>1888</itunes:duration>
                
                
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                <itunes:title>Best Tools for Conducting a SEO Audit</itunes:title>
                <title>Best Tools for Conducting a SEO Audit</title>

                
                
                <itunes:author>WMR.FM</itunes:author>
                <itunes:subtitle>Jon and Taylor bring you the debut episode by discussing their favorite tools when conducting an SEO Audit. They look at the technical factors such as site architecture, content factors such as keywords and external factors like the backlink profile...</itunes:subtitle>
                <itunes:summary>Jon and Taylor bring you the debut episode by discussing their favorite tools when conducting an SEO Audit. They look at the technical factors such as site architecture, content factors such as keywords and external factors like the backlink profile of your website.</itunes:summary>
                <description><![CDATA[Jon and Taylor bring you the debut episode by discussing their favorite tools when conducting an SEO Audit. They look at the technical factors such as site architecture, content factors such as keywords and external factors like the backlink profile of your website.]]></description>
                <content:encoded>Jon and Taylor bring you the debut episode by discussing their favorite tools when conducting an SEO Audit. They look at the technical factors such as site architecture, content factors such as keywords and external factors like the backlink profile of your website.</content:encoded>
                
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                <pubDate>Tue, 07 Sep 2010 12:46:00 &#43;0000</pubDate>
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