“Without fungi creating the fine grain of the soil, plants would not even exist, and agriculture as it is known today would never have emerged.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Abhiram Sripat is the Founder and CEO of Florence Quantum Labs, where he works at the intersection of quantum physics, biology, and agriculture to build advanced biosensing systems for soil and crop intelligence. 

Jordan Long is a futurist and commercial leader focused on scaling frontier technologies into real-world adoption.

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What will you learn: 

• (00:00) Highlight
• (00:23) Introduction
• (02:19) Fungi resilience
• (03:45) Soil failures
• (06:12) Platform solution
• (07:50) Life loop
• (14:58) Precision farming
• (37:17) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

“The seafood industry must invest in marketing and communication just as much as it invests in technology.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Øyvind Andre Haram is the Head of Communications at ScaleAQ, one of the leading global providers of aquaculture technology and solutions. With a background in journalism and communications, he has over two decades of experience helping bridge the gap between the seafood industry and the public. His work focuses on transparency, innovation, and responsible storytelling in aquaculture.

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What will you learn: 

• (00:00) Highlight
• (00:34) Introduction
• (03:44) Journalism vs communication
• (07:57) ScaleAQ overview
• (09:58) Shaping aquaculture’s future
• (13:17) Global seafood consumption
• (21:12) Storytelling in seafood
• (29:44) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

“Smaller, lighter, and autonomous machinery will define the next generation of agricultural innovation.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jayson Ryner is the Founder and CEO of ReEnvision Ag Inc., based in Iowa, USA. With a background in education and business, he combines creativity and strategic insight to design hardware for the soil health era. His company is pioneering smaller, autonomous, and sustainable planting systems that redefine modern agriculture.

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What will you learn: 

• (00:00) Highlight
• (00:51) Introduction
• (03:53) Early farm influence
• (06:17) Creativity in entrepreneurship
• (09:08) Founding ReEnvision Ag
• (12:56) Soil health technology
• (16:22) Autonomous machinery
• (27:26) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Timeless husbandry fundamentals still determine outcomes, while modern technologies and data enhance consistency, decisions, and scale across species and systems."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andrew Armstrong is Sales and Marketing Director at Pathway Intermediates with 25+ years in animal nutrition, health, and feed additives across the UK, Europe, and global markets. His work centers on strategic partnerships, market expansion, and translating R&D into relevant value for customers. 

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What will you learn: 

• (00:00) Highlight
• (00:37) Introduction
• (03:55) Sales lessons
• (05:56) Company focus
• (09:17) Innovation story
• (10:53) Partner trust
• (12:26) Regional nuance
• (23:00) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Business is people. It’s about building relationships and serving others."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rick Langille, Founder and CEO of Harvest Today, has built a mission-driven company that manufactures modular Vertigation Systems to meet the rising demand for fresh, local food. With decades of business experience, he champions health, sustainability, and community impact through innovative agriculture solutions.

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What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (01:10) Purpose-driven leadership
• (07:20) Startup funding challenges
• (12:07) Food as medicine
• (17:38) Community food systems
• (29:53) Brand authority strategies
• (33:34) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Farmers won’t work with you if they don’t trust you, even if you’re the smartest person in the room."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Stephen Lamb brings extensive experience from roles across agtech, grain marketing, and sustainable outreach. He focuses on helping growers adopt carbon programs and build trust through face-to-face engagement.

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What will you learn: 

• (00:00) Highlight
• (00:37) Introduction
• (05:46) Building grower trust
• (10:09) Market noise challenges
• (14:01) Carbon market skepticism
• (20:45) Personal brand clarity
• (27:48) Brand authority building
• (31:02) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

“Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Geraldo Mattioli is a global agribusiness leader with nearly 30 years of experience managing teams and operations across Latin America, North America, and Europe. He has led strategic initiatives in crop nutrition, sustainability, digital transformation, and asset optimization, always with a focus on business impact. His perspective blends practical leadership with deep market knowledge.

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What will you learn: 

• (00:00) Highlight
• (00:40) Introduction
• (04:16) Agriculture market differences
• (08:10) Leadership in new markets
• (12:04) Digital transformation barriers
• (14:39) Strategic asset decisions
• (16:42) Navigating professional transitions
• (22:33) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Digital platforms are vital for reaching and engaging the ag audience."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Council Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies.

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What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (01:45) Digital Transition
• (02:22) Design Success Insights
• (04:45) Continuous Learning
• (11:20) Digital Engagement
• (20:33) Tech Utilization
• (28:36) AI Impact
• (43:20) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Understanding the customer's problem and how your product can uniquely solve it is crucial."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (07:39) Science and technology
• (10:22) Mature markets
• (14:04) Three C’s approach
• (17:33) Customer preferences
• (29:40) Aligning marketing
• (40:31) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"New data-driven storytelling allows brands to replace static certifications with ongoing, transparent engagement that builds long-term consumer trust."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Melissa Baer holds a BMOS in Business Administration from Western University. She is a technologist, entrepreneur, and CEO of Backstory, specializing in value chain technology for agriculture and ethical brands. With expertise in agri-tech, blockchain, and sustainability, she focuses on improving transparency and efficiency in supply chains. Her work bridges the gap between producers and consumers by leveraging data and digital tools to build trust and drive business success.

What will you learn: 

• (00:00) Highlight
• (00:32) Introduction
• (02:49) Digitalizing agriculture challenges
• (06:46) Data & consumer trust
• (11:46) AI in agri data management
• (15:54) Sustainable farming & technology
• (21:18) Future of supply chains
• (27:40) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"One of my biggest goals is making evidence-based equine nutrition knowledge accessible in multiple languages to reach more people."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shirley Ferber, MSc, MRSB, is Israel’s first equine nutritionist. With a Master of Science in Equine Science from the University of Edinburgh, she is the founder of Equida, a platform dedicated to advancing equine health and welfare through education and research. Shirley collaborates with veterinarians, develops nutrition strategies for horses, and consults internationally to adapt feeding practices to diverse climates and cultures.

Connect with our guest: LinkedIn, Website, E-mail.

What will you learn: 

• (00:00) Highlight
• (00:42) Introduction
• (01:48) Israel’s first equine nutritionist
• (05:20) Challenges in pioneering the field
• (07:06) Working with veterinarians
• (11:46) Climate impact on horse nutrition
• (15:58) Expanding to a global network
• (17:45) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Livestock producers can now accurately detect ovulation and analyze semen quality using a mobile, AI-powered device that eliminates the need for expensive laboratory testing."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Liane Hart, CEO & Co-Founder of Verility, Inc., brings a wealth of experience in animal breeding and genetics. She earned her B.S. in Animal Sciences and M.S. in Animal Breeding & Genetics from Purdue University. With a background spanning regulatory, product development, and marketing, she now leads innovation in livestock reproduction technology.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (02:47) Livestock reproductive technology
• (05:07) Challenges of agtech startups
• (07:47) Importance of team diversity
• (11:20) Managing limited resources
• (15:57) Business leadership strategies
• (24:31) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested where they matter most—on the farm."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Margaret Oldham, VP of Innovation at AgLaunch, brings over 30 years of expertise in agricultural innovation, marketing, and business development. With a degree in Agricultural Economics and Communications from Mississippi State University, Margaret has led groundbreaking initiatives in agtech and farmer-driven entrepreneurship. His work at AgLaunch focuses on bridging the gap between startups and farmers to accelerate agtech adoption.

What will you learn: 

• (00:00) Highlight
• (00:44) Introduction
• (07:12) AgLaunch model
• (09:43) Farmer involvement
• (12:58) Agtech adoption
• (16:71) Farmer investment
• (23:25) Future technologies
• (31:46) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pets."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Paola Lancheros is a chemical engineer with a Master’s degree in Animal Science from the University of Illinois. As an expert in animal nutrition and pet food innovation, she combines her deep knowledge of biochemistry, fiber analysis, and formulation to create impactful solutions for pet health. With a passion for research and education, Paola emphasizes ethics and science-based approaches to tackle industry challenges.

What will you learn: 

• (00:00) Highlight
• (00:52) Introduction
• (11:11) Role of fiber in gut health
• (12:58) Tackling misinformation
• (16:30) Leadership in innovation and education
• (21:10) Designing effective R&D systems
• (26:54) Technology in pet food
• (28:14) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Marketing must align with sales to create sustainable, strategic growth plans."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed holds a Bachelor of Science in Animal Sciences from the University of Florida and has completed advanced management programs at ESSEC Business School and University College Dublin. With nearly two decades of experience in animal health and nutrition, Adam specializes in business development, marketing, and customer management. As Director of Business Development and Marketing at Adisseo, Adam focuses on driving growth and innovation through strategic initiatives.

What will you learn: 

• (00:00) Highlight
• (00:29) Introduction
• (02:38) Global business perspectives
• (11:49) Importance of marketing strategies
• (14:30) Long-term planning in business
• (18:54) Identifying ideal customers
• (43:53) Building meaningful partnerships
• (48:00) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

“Salt-free fertilizers produced on-site minimize soil degradation, protect water systems, and offer healthier long-term options for agricultural production.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: John Ireland, founder and CEO of NTP Technologies, holds an MBA from MIT Sloan School of Management and a Master’s in Biochemical Engineering from Brown University. With over three decades of entrepreneurial experience, John has built multiple startups and mentored executives, focusing on sustainable innovations. His current mission is revolutionizing agriculture with plasma technology to produce 100% salt-free nitrogen fertilizers.

What will you learn: 

• (00:00) Highlight
• (00:51) Introduction
• (03:60) Plasma technology origins
• (07:11) Sustainable farming benefits
• (12:54) Local vs. industrial farming
• (16:20) Fertilizer production challenges
• (27:59) Precision agriculture applications
• (37:60) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Effective communication is critical in agriculture, whether you’re educating farmers about feed products or responding to challenges on their operations."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Collyn Damerau holds a Master’s degree in Agricultural Education from Tarleton State University and has a proven track record in agricultural sales and education. Now the Business Development Manager at Countryside Feed LLC, Collyn brings years of expertise in retail, distribution, and feed production to the table.

What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (04:05) From teaching to sales
• (09:42) A day in feed sales
• (12:22) Retail vs. direct sales
• (18:33) Communication in the feed industry
• (23:59) Cattle industry challenges
• (26:36) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"Digital farming technology will fundamentally change how we produce food by enhancing productivity and reducing waste."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Matthew Donovan holds a Master’s Certificate in Business Process Management from the University of Florida and an MBA in Marketing & Organizational Management from the University of Phoenix. With over 28 years of expertise in software development, AI, and business strategy, he is the CEO of Agriculture Intelligence. Donovan’s patented AgroView platform revolutionizes precision agriculture with actionable insights for growers.

What will you learn: 

• (00:00) Highlight
• (00:54) Introduction
• (01:26) Role of AI
• (09:49) Nutrient analysis
• (18:60) Crop-specific applications
• (30:11) Digital revolution in ag
• (40:13) Future of AI in farming
• (44:21) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"FarmBot’s customizable features allow users to grow vegetables or even experiment with coral farming in new ways."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rory Aronson, CEO of FarmBot Inc., holds a B.S. in Mechanical Engineering from California Polytechnic State University, San Luis Obispo. A social entrepreneur and inventor, Rory founded FarmBot—an open-source farming robot transforming small-scale agriculture through automation, customization, and accessibility. With over 9 years of experience, he focuses on product development, environmental sustainability, and community engagement.

What will you learn: 

• (00:00) Highlight
• (00:43) Introduction
• (02:02) FarmBot
• (08:34) Open-source systems
• (19:13) Research & educational impact
• (26:16) FarmBot & sustainability
• (35:22) Future possibilities
• (39:30) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"The Trump administration’s tariff agenda creates opportunities and risks depending on how companies position their supply chains and strategies."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tiago Toledo earned his bachelor’s degree in Business Administration with a focus on International Trade from PUC Campinas. With over 12 years of experience across supply chain, marketing, and sales management, Tiago has worked on developing strategies that balance innovation, risk mitigation, and long-term growth.

What will you learn: 

• (00:00) Highlight
• (00:29) Introduction
• (03:29) Impacts of U.S. tariffs
• (07:47) Supply chain strategies
• (11:19) Biosecurity concerns
• (15:43) Sustainability & agriculture
• (21:44) Regulatory shifts
• (30:37) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Creating a successful product requires focus, understanding your core market, and solving specific challenges without trying to do everything."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andrew Uden holds a Master's degree in Applied Science focused on Food Production Systems from the University of Nebraska-Lincoln and a Bachelor's degree in Animal Sciences. Currently the CEO of HerdDogg, Andrew has extensive experience in business development, genetics, and global agriculture innovation. His leadership drives solutions to improve livestock management through cutting-edge technology.

What will you learn: 

• (00:00) Highlight
• (00:47) Introduction
• (07:31) Data analytics
• (12:48) Livestock management
• (18:53) Product testing
• (24:59) Platform-as-a-service model
• (31:35) Global experiences
• (38:21) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"Humic substances naturally enhance soil quality by stimulating microbial activity and promoting the optimal balance between organic carbon and nutrients."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Joel Reid, founder of Green Wave Enterprises, holds 23 years of experience in providing premium humates and humic acid products for agriculture and remediation. Based in Oregon, Joel specializes in soil health solutions that improve crop yields and combat soil degradation. With a legacy rooted in innovation and sustainability, Joel’s insights bridge technical knowledge with practical application.

What will you learn: 

• (00:00) Highlight
• (00:41) Introduction
• (04:15) Humic substances
• (08:45) Soil health
• (14:13) Practical applications
• (21:48) Science & trust
• (27:43) Humic product's future
• (29:48) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Investments in transportation infrastructure, from railways to waterways, are critical to keeping the agricultural supply chain efficient and competitive."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Emily Otto-Tice holds a Ph.D. in Animal Sciences from Purdue University and an M.S. in Non-Ruminant Nutrition from Michigan State University. With over 20 years in agriculture, she has held pivotal roles in feed additives, swine nutrition, and commodity marketing. Currently an Account Manager at Lucta, she leverages her expertise to address complex supply chain and business challenges.

What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (06:41) Supply chain
• (12:27) Pandemic lessons
• (19:59) Infrastructure challenges
• (24:47) Innovations in logistics
• (30:35) Balancing career & family
• (32:17) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

Instagram: Wisenetix

LinkedIn:  Wisenetix

"Growth comes with challenges, and learning to delegate tasks is essential for scaling a business and maintaining its operations effectively."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dillon Buline is the Co-Founder of Terra Products Company, based in Iowa City, Iowa, and a fifth-generation farmer at Buline Family Farms. With over a decade of experience in agriculture and agribusiness, Dillon focuses on delivering animal nutrition and agronomy solutions. His entrepreneurial journey reflects a deep understanding of farm operations and the need for diversification in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (04:25) Terra Products
• (08:36) Services & solutions
• (10:48) Feed mill
• (15:27) Company culture
• (20:41) Agriculture challenges
• (32:14) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros holds a Veterinary Medicine degree from Universidade Federal de Pelotas and an MBA in Business Management from Fundação Getulio Vargas. With experience across Brazil, the U.S., and Australia, he specializes in swine management, project execution, and supply chain optimization. Currently an Executive Manager at Bretanha AMVC, Jean shares expertise in fostering partnerships and integrating innovative farm practices.

What will you learn: 

• (00:00) Highlight
• (00:37) Introduction
• (02:45) Career milestones
• (07:08) Importance of relationships
• (13:52) American model adaptation
• (19:40) Management disparities
• (24:45) Benefits of outsourcing
• (32:50) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"A holistic consultancy approach evaluates every aspect of an operation, connecting animal performance, resource allocation, and profitability goals."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Georgia Adams, a ruminant consultant at Grand Valley Fortifiers, holds a Bachelor’s degree in Agribusiness from Curtin University, with a major in Animal Production. With extensive experience across Australia and Canada, Georgia specializes in optimizing cattle nutrition, herd health, and farm management strategies. Her passion for sustainable agriculture and producer support shapes her holistic consulting approach.

What will you learn: 

• (00:00) Highlight
• (00:55) Introduction
• (06:17) Holistic consultancy
• (09:31) Key factors 
• (14:40) Cattle & poultry
• (17:37) Communication strategies
• (27:09) Tips for new consultants
• (28:30) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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"Agriculture is entering a new era of digitalization, where data management drives smarter, more sustainable decisions."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Louis Gauthier, Managing Director and Co-owner of Doriane, is an innovator with a background in economy and digital transformation. He leads a team specializing in agricultural research and data management, delivering software solutions that optimize field trials and decision-making processes. As a graduate of Emlyon Business School, Louis's expertise drives advancements in agronomy, emphasizing sustainability and efficiency.

What will you learn: 

• (00:00) Highlight
• (00:30) Introduction
• (05:18) Agricultural digitalization
• (08:50) Data management
• (15:42) Machine learning
• (25:06) Data sharing
• (31:01) Adoption barriers
• (33:04) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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“Scientific innovations like protein kinetics address feed inefficiencies by improving the synchronization of nutrient absorption, fostering better growth and animal health.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Grady Fain, Vice President and Regional Director at Hamlet Protein brings 40 years of experience in agriculture, with a focus on leadership and innovation. Dr. Megan Bible, a Nutritionist at Hamlet Protein, holds a Ph.D. in Swine Nutrition from Oklahoma State University and leverages her expertise to deliver research-backed solutions.

What will you learn: 

• (00:00) Highlight
• (00:30) Introduction
• (03:31) Hamlet Protein
• (06:39) North America challenges
• (09:56) Pillars of company culture
• (18:38) Anti-nutritional factors
• (22:55) Protein kinetics
• (35:00) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of the Wisenetix Podcast, Jim Lamancusa, Executive Director of the Pet Sustainability Coalition, brings a wealth of knowledge on sustainability in today’s agriculture and pet industries. Drawing from years of experience helping organizations adopt eco-friendly practices, Jim shares practical strategies for brands looking to innovate and cut down on their environmental impact while still meeting customer expectations. Join us to learn how businesses can grow responsibly and create positive change across agriculture and pet care!

"Meeting the rising demand for sustainable practices is no longer optional; it’s the key to consumer loyalty and growth."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jim Lamancusa, Executive Director of the Pet Sustainability Coalition, combines extensive experience in sales and marketing with a passion for sustainable innovation. With an MBA and over 20 years in consumer goods, Jim has founded companies, led industry growth initiatives, and currently drives sustainability practices within the pet industry.

What will you learn: 

• (00:00) Highlight
• (00:45) Introduction
• (01:38) Consumer goods
• (09:05) Customer needs
• (11:31) Rapid growth
• (14:03) Innovative packaging
• (23:24) Sustainable practices
• (29:37) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of the Wisenetix Podcast, Sebastian Marten from Adisseo shares insights on creating resilient, sustainable strategies for the agriculture industry. Marten discusses ways to align global market demands with tailored regional solutions, find the right balance between sustainability and performance, and encourage collaboration across different sectors. Get a glimpse into the changing landscape of agriculture and digital marketing. Tune in to explore new advancements in agricultural business practices!

"Effective strategies in agriculture mean simplifying complexity for stakeholder engagement and long-term success."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastian Marten, Executive Director of Adisseo’s Strategic Business Unit Specialties, brings over 20 years of expertise in agriculture and business transformation. With an MBA from the University of Münster and further studies at IMD and INSEAD, Marten’s leadership focuses on sustainable and impactful growth in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:43) Introduction
• (05:31) Business strategy principles
• (06:59) Simplifying complex markets
• (11:18) Global consumer trends
• (13:51) Nutrition and health focus
• (25:06) Sustainability vs. productivity
• (29:35) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this special rerun of the Wisenetix Podcast, we bring back a conversation with Chris Mateo, Vice President of Sales and Nutrition Consulting at Standard Nutrition Services. With over 20 years of experience in agriculture, Chris offers valuable insights on navigating the shift between technical, commercial, and management roles. He highlights the crucial role a technical background plays in shaping business strategy and shares how adjusting to different market environments influences leadership in the agriculture industry. Don’t miss out on practical advice for advancing your career in agriculture and marketing. Available now on all major platforms!

"Work and life experiences are crucial building blocks of career progression. Embracing mistakes and navigating diverse relationships fuel our growth."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Christopher Mateo holds a Doctor of Veterinary Medicine (DVM) and a Ph.D. in Animal Sciences from South Dakota State University, with a Master's in Animal Science from the University of the Philippines Los Baños. With over 20 years of experience, he has held leadership roles in the feed, animal health, and nutrition industries. Currently, as VP of Sales and Nutrition Consulting at Standard Nutrition, Chris leverages his expertise to provide impactful solutions.

What will you learn: 

• (00:00) Highlight
• (00:37) Introduction
• (03:38) Career achievements
• (06:46) Role transitions
• (10:40) Technical knowledge application
• (14:22) Technical vs. sales
• (19:54) Managing different markets
• (35:07) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of the Wisenetix Podcast, Amos Petersen, CEO of FarrPro, talks about the future of agriculture and the growing connection between technology and farming. Petersen offers valuable insights into how artificial intelligence (AI) and data are playing an increasingly important role in improving both animal health and farm productivity. With an emphasis on sustainability in the pork industry, he explains how generative AI and monitoring systems are changing the way farms operate. Tune in to discover how technology is reshaping both agriculture and business!

"We can monitor animal health 24/7, predict lameness early, and improve outcomes through AI-powered monitoring systems."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Amos Petersen is the Founder and CEO of FarrPro and AIPEX, specializing in AgTech and Generative AI systems. With a Bachelor’s in Economics and Electrical Engineering from the University of Iowa, he designs AI solutions that improve animal health and welfare in the agriculture sector. Amos’s work with FarrPro aims to sustainably enhance farm productivity through innovative digital health systems.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (05:36) AI in agriculture
• (09:51) Farming technology challenges
• (12:36) Monitoring animal behavior
• (18:46) Preventive health system
• (29:50) Future of animal monitoring
• (34:51) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of the Wisenetix Podcast, Kate Chamberlin, Business Development Manager at AgSource, talks about the importance of strong communication in the agriculture and marketing sectors. She shares her journey from animal science to business development and highlights the key communication skills that help her connect with both internal teams and external partners. Don’t miss her insights on how clear, purposeful communication can help drive success in the agriculture industry. Catch the episode now on all major platforms!

"Pitching an idea effectively is critical. Without communication, even the best technical knowledge can’t move forward."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Kate Chamberlin holds an MBA in Business, Management, and Marketing from Western Michigan University and a Bachelor's in Animal Sciences from Michigan State University. With a diverse background spanning dairy nutrition and business analytics, she now leads business development at AgSource. Kate’s experience across multiple roles in the agriculture industry makes her a standout professional.

What will you learn: 

• (00:00) Highlight
• (00:24) Introduction
• (03:18) Importance of networking
• (04:43) Business development
• (05:43) Simplifying complex ideas
• (09:17) Communication for success
• (17:36) Storytelling in business
• (28:20) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and management, has influenced his flexible leadership approach. Catch the episode on major platforms for actionable strategies and valuable business insights.

“Having a patented product is a game changer. It’s both exclusive and effective, which makes it easier to sell.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Justin Whitley, CEO of Drylet Inc., brings a wealth of experience from his extensive career in the agriculture and livestock industries. With a Master of Science in Animal Science from North Carolina State University, Justin has transitioned through various leadership roles, emphasizing adaptability and innovation. His focus at Drylet Inc. includes expanding the company’s verticals into natural gas and waste management.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (01:46) From sales to CEO
• (08:43) Multiple business verticals
• (10:18) Patented products
• (11:36) Proactive & reactive leadership
• (19:28) Adapting to diverse industries
• (25:32) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms!

"Many customers don’t just want a product; they want a relationship where their needs are understood and met."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Bryce Van Dyken holds the position of Regional Sales Executive at AHB Biotechnology, focusing on developing the biotechnology market in the U.S. Midwest. With a background in business development from companies like SearchOne and Jarvis Cole, Bryce leverages strategic management skills to drive sales and client relationships. He holds a passion for agriculture, rooted in his upbringing in Iowa, and brings innovative sales strategies to the industry.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (03:00) Building customer relationships
• (06:06) Market research and strategy
• (08:23) Managing traders and distributors
• (20:00) Challenges in U.S. agribusiness
• (27:54) Establishing brand awareness
• (29:18) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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In this episode of The Wisenetix Podcast, Dori Kralj from MSD Animal Health talks about the key marketing strategies driving the agriculture industry today. With her deep experience in the field, Dori offers valuable insights on how to launch successful products, connect with swine producers, and use technical content to build brand credibility. Don't miss out on practical tips to boost your marketing efforts in agriculture. Catch the episode on all major platforms!

"Technical content plays a pivotal role in providing data-backed confidence to veterinarians and other decision-makers when considering new agricultural products."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dori Kralj holds a Master of Business Administration and a Bachelor's degree in Animal Science from Iowa State University. She is a seasoned marketing professional with experience in managing marketing strategies and product launches in the agricultural and animal health industries. Currently a Marketing Specialist at MSD Animal Health, Dori leverages her expertise to develop impactful marketing campaigns.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (07:13) Key career achievements
• (10:58) Entering the marketing field
• (15:13) Launching products
• (18:48) Leadership in marketing
• (23:38) Lessons learned
• (28:48) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Antonia Tacconi, Global Portfolio Manager in Animal Nutrition, offers her perspective on the changing landscape of product management within the agriculture and animal nutrition industries. She talks about the challenges of balancing technical, marketing, and sales efforts within a portfolio, the significance of staying attuned to market trends, and the essential role of innovation in addressing industry needs. Tune in to discover how product managers tackle these complexities in agriculture and nutrition. Listen now on your preferred platform!

"We need to understand not only our direct customers but also consumer trends, as they will shape the future of our industry."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Antonia Tacconi holds an MSc in Food Science and Technology from the University of Natural Resources and Life Sciences, Vienna, and a PhD in Bioanalytics. She is currently the Global Portfolio Manager for Animal Nutrition at Perstorp Group. With over a decade of experience in product management across various roles, she brings valuable perspectives on innovation and market dynamics in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (04:23) Key experiences
• (09:51) Product vs. portfolio
• (12:49) Product management
• (19:25) Innovation and feedback
• (28:31) Future trends
• (38:17) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Don’t miss this chance to hear from Dr. Quesnell and explore how strong leadership can propel success in the agriculture sector. Catch the episode on all major platforms!

"Leadership means showing the way to a better product or function and not just managing the current processes."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Rebecca Quesnell received her Ph.D. in Mammary Gland Physiology & Reproductive Physiology from Kansas State University and completed her postdoctoral training at Cornell University. As the COO and R&D Director at TransAgra, she oversees operations, research, and new product development. Her expertise spans business development, project management, and quality control. In this episode of the Wisenetix Podcast, Dr. Quesnell shares valuable insights into leadership and innovation in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:34) Introduction
• (08:49) Leadership and operations
• (14:34) Team collaboration strategies
• (20:19) Implementing new technologies
• (26:34) Balancing quality and efficiency
• (33:19) Addressing business challenges
• (39:31) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Chris Grant, President of IHT Group, offers valuable insights on navigating the crossroads of business, marketing, and agriculture. With more than 25 years of experience, Chris shares his unique journey into the agriculture sector, the hurdles he faced in turning around a struggling business, and the significance of putting customers at the heart of every strategy. Tune in to hear practical advice on leadership and growth in both agriculture and marketing. Listen now on your favorite platform!

"The key to improving your product is understanding what your customer really needs."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Chris Grant, President of IHT Group in Greater Toronto Area, brings over 25 years of leadership experience in business and marketing. With a background in commerce, Chris transitioned into the agriculture sector, where he now focuses on innovative solutions for the pork industry. His journey underscores the importance of customer-centric strategies and mentorship.

What will you learn: 

• (00:00) Highlight
• (00:38) Introduction
• (06:44) Business transition journey
• (10:54) Customer engagement strategies
• (13:48) Leadership and vision
• (20:16) Ensuring product quality
• (31:04) Advice for risk-takers
• (34:38) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business.

"Your brand loyalty starts inside first. Design your brand around your true beliefs and operations." 

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.

What will you learn: 

• (00:00) Highlight
• (00:35) Introduction
• (09:43) Branding and brand strategy
• (17:15) Keeping customers at the center
• (23:29) Evolution, not revolution
• (29:08) Digital marketing in agriculture
• (36:45) Managing change effectively
• (39:51) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with current industry trends. Tune in for an engaging conversation on navigating the complexities of media dynamics in agriculture. Catch the episode on your favorite platform!

"How we deliver information to media channels has evolved, but the core principles remain unchanged."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rick Purnell, Managing Director of Communications at RPR Company, holds a B.S. in Agricultural Communications from Oklahoma State University. With over 21 years at RPR, Rick specializes in strategic communications, media relations, and agricultural issues. He has led successful media campaigns and developed outreach programs, earning recognition for his work in sustainability and animal welfare.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (09:34) Media preferences
• (11:32) Media relationships
• (14:34) Digital formats
• (17:34) Messaging strategies
• (24:31) Refining communication
• (31:11) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Ben McCormick, Vice President of Marketing Services at 5MetaCom, brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts.

"Understanding the customer's problem and how your product can uniquely solve it is crucial."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (07:39) Science and technology
• (10:22) Mature markets
• (14:04) Three C’s approach
• (17:33) Customer preferences
• (29:40) Aligning marketing
• (40:31) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Henry Arrowood, the Founder and CEO of Farmshare, explores how technology is reshaping modern agriculture, especially within the meat industry. Henry shares insights on the inefficiencies of traditional supply chains and explains how Farmshare is equipping independent farmers and ranchers with cutting-edge tools to level the playing field. Discover how these innovations are helping to sustain small family farms and provide greater transparency for consumers. Join us as we take a closer look at the future of agriculture and the role of digital marketing in the farming world.

"We are creating direct market opportunities for producers to connect with consumers, restaurants, and grocery stores, empowering an entirely new channel of independent meat production."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Henry Arrowood is the Founder and CEO of Farmshare, where he leads efforts to modernize the agricultural supply chain through technology. With a background in economics from the University of Miami and international experience at institutions like Università Commerciale 'Luigi Bocconi,' Henry brings a unique perspective to the challenges facing the agriculture industry.

What will you learn: 

• (00:00) Highlight
• (00:43) Introduction
• (03:04) Inefficiencies in farming
• (11:15) Evolving business strategies
• (14:43) Marketing and communication
• (19:04) Flexibility in business
• (25:05) The hard right over the easy wrong
• (31:23) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Dr. Luis Romero, a leader in animal nutrition and health innovation, explores how omics technologies and artificial intelligence transform product development in the agriculture industry. He shares how these breakthroughs provide fresh perspectives on animal health and performance, leading to quicker and more efficient product development. Don’t miss out on this conversation about how cutting-edge science is driving the future of agriculture. Tune in on your favorite platform today!

"AI has the potential to transform animal health by offering insights that were previously unimaginable."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Luis Romero, a Ph.D. in Animal Science from the University of Alberta, is a trailblazer in animal nutrition and health. As the Founder and CEO of Biofractal, he focuses on leveraging omics technologies and artificial intelligence to revolutionize animal health. With a rich background in innovation management from global leaders like DSM and DuPont, Dr. Romero now leads a cutting-edge startup that bridges the gap between genetic potential and field performance. 

What will you learn: 

• (00:00) Highlight
• (00:18) Introduction
• (04:21) Founding Micropep
• (09:34) Entrepreneurship and global challenges
• (14:30) From consulting to entrepreneurship
• (22:45) Building a global company
• (31:29) Complexity of crop protection
• (38:15) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Thomas Laurent, CEO of Micropep Technologies, discusses the crossroads of entrepreneurship, science, and agriculture. Laurent shares his story of launching an AgBiotech startup that leverages bioactive peptides to address challenges in crop protection and yield improvement. The conversation touches on market growth, regulatory hurdles, and the future of sustainable agriculture. Tune in now!

"The biggest driver for me in founding a company was the belief that our work could have a positive impact on future generations by contributing to sustainable agriculture."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Thomas Laurent, CEO and founder of Micropep Technologies holds an MBA from ESSEC Business School. With extensive experience in business development and entrepreneurship, he leads Micropep, an AgBiotech startup developing bioactive peptides for sustainable agriculture. Laurent focuses on innovative solutions to enhance crop yields and manage stresses, ensuring a positive impact on future generations. 

What will you learn: 

• (00:00) Highlight
• (00:18) Introduction
• (04:21) Founding Micropep
• (09:34) Entrepreneurship and global challenges
• (14:30) From consulting to entrepreneurship
• (22:45) Building a global company
• (31:29) Complexity of crop protection
• (38:15) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Philippe Tacon, Product Manager at dsm-firmenich, discusses his extensive experience in aquaculture and the livestock industry. Philippe shares insights on the latest trends in feed additives, their impact on animal health and sustainability, and the challenges of working across diverse global markets. Tune in for valuable insights on making farming more profitable and sustainable. Listen to the full episode on all major platforms.

"Feed additives can help reduce costs and increase profitability for farmers, making them a crucial part of modern farming."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Philippe Tacon holds a PhD in Fish Physiology from the University of Rennes I. With 20 years of experience in Asian aquaculture, he specializes in fish reproduction, product development, and business development. As the current Product Manager at dsm-firmenich, he focuses on sales development and operational marketing.

What will you learn: 

• (00:00) Highlight
• (00:22) Introduction
• (06:22) Livestock and Aquaculture
• (09:34) Feed Additives in Animal Health
• (13:59) Feed Additives and Sustainability
• (17:27) Market Trends and Innovations
• (29:58) Future of Feed Additives
• (32:50) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Blake Wilson, Global Commercial Director at Kerry, shares his expertise on leadership and team management in the agriculture industry. Blake discusses strategies for effective communication, breaking down silos, and fostering collaboration among diverse teams. He also emphasizes the importance of personal connections and networking in achieving business success. Tune in for all the latest on progressive leadership and management in this industry.

"Communication is key. Making sure there are no silos, and everyone understands the common goal and roadmap is essential."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Blake Wilson, Global Commercial Director of Animal Health and Nutrition at Kerry, has extensive experience in the agriculture industry. He holds an MBA in Business Administration from Kennesaw State University and a Bachelor’s degree in American History.

What will you learn: 

• (00:00) Highlight
• (00:42) Introduction  
• (09:02) Managing global teams  
• (10:49) Breaking down silos  
• (14:18) Pre-meeting strategy  
• (16:24) Importance of collaboration  
• (29:58) Building personal networks  
• (39:00) Final Questions

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Sarah Heppner, a seasoned marketing and sales manager, shares her expertise in integrating science and business in the agri-biotech sector. Sarah discusses her journey from a science background to leading marketing and sales at AcuFast, highlighting key strategies for innovation and communication in a competitive market. Tune in to listen on your preferred platform!

"All investments in technology and innovation must be applicable and impactful at the farm level."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sarah Heppner holds a Bachelor of Science in Agriculture from the University of Saskatchewan and an MBA in Agribusiness from the University of Guelph. With over six years at AcuFast, she leads global marketing and Canadian sales, focusing on strategy development and stakeholder engagement. Her experience spans marketing management, sales, and project leadership in agriculture biotechnology.

What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (04:30) Top achievements and experiences
• (15:01) Challenges and successes
• (18:26) Communication strategies 
• (26:44) Trends and challenges
• (32:36) Practical applications 
• (41:09) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!

"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.

What will you learn: 

• (00:00) Highlight
• (00:20) Introduction
• (04:22) Adaptability in Marketing
• (09:50) Market Segmentation
• (13:08) Data in Marketing Strategies
• (15:40) Traditional and Digital Marketing
• (34:31) The Bandwagon Dilemma
• (38:52) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms.

"Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples." - Bianca Gorordo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father's legacy by driving the company's mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco's reach and impact, providing innovative livestock production and bioremediation solutions. 

What will you learn: 

• (00:00) Highlight
• (00:38) Introduction
• (03:23) Transitioning to Family Business
• (12:57) Mission and Vision of Agranco Corp USA
• (18:49) Marketing and Brand Awareness
• (27:17) Product Highlights and Efficacy
• (33:38) Leadership Lessons Learned
• (37:19) Closing Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Nicole Semple discusses essential marketing strategies tailored for the agriculture industry. Learn how to leverage digital platforms like YouTube, Instagram, Facebook, LinkedIn, Apple Podcasts, and Spotify to drive success. Discover innovative trends and practical tips to enhance your brand's online presence. Tune in to gain valuable insights and stay ahead in the dynamic field of digital marketing in agriculture.

"Building a strong online presence is essential for establishing brand authority and credibility in the agriculture sector." - Nicole Semple

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Nicole Semple is an expert in Product Development at Champion Petfoods. With a background in evolutionary biology and extensive experience in project management and innovation, Nicole provides valuable insights into digital marketing and leveraging social media for brand growth.

What will you learn: 

• (00:00) Highlight
• (00:40) Introduction
• (04:55) Digital Marketing in Agriculture
• (09:10) Leveraging Social Media Platforms
• (13:25) Innovative Marketing Trends
• (17:40) Enhancing Brand Authority Online
• (22:00) Practical Tips for Success
• (27:15) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Dr. Gabriel Frainer, a sales executive manager at ColoQuick, shares his journey and expertise in the dairy industry. Discover how innovative colostrum management can boost calf health and farm productivity. Tune in to learn from his experience and enhance your agricultural business strategies. Listen now on all major platforms.

"Communication and critical thinking are essential skills for navigating the vast ocean of information and making informed decisions." - Dr. Gabriel Frainer

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Gabriel Frainer is the Executive Sales Manager at ColoQuick International, where he leads the expansion of innovative colostrum management and milk treatment solutions in North and South America. With over 13 years of experience in veterinary medicine, pathology, and business development, Dr. Frainer provides strategic advice and support to enhance animal production and health. He holds a Veterinary Medicine degree and a Master's in Pathology from the Federal University of Rio Grande do Sul, as well as an MBA in Business Management from UniRitter. 

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (08:49) Teaching Experience and Career Development
• (14:15) Starting a Business and MBA Insights
• (17:58) Colostrum Management Solutions
• (22:30) Challenges and Cultural Differences
• (27:46) Precision Farming and Innovation
• (42:28) Final Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Adam Burnsed, Director of Business Development and Marketing at Adisseo, shares his extensive insights on digital marketing strategies in the agriculture industry. Adam discusses the importance of feed digestibility, strategic marketing, and the role of long-term planning in driving business growth. Tune in for this insightful discussion and enhance your marketing and business development strategies in agriculture.

"Education is one piece of the strategy, and it plays a pivotal role in any company's growth." - Adam Burnsed

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed, Director of Business Development and Marketing at Adisseo, has extensive experience in the agriculture industry, specializing in feed digestibility and strategic marketing. With a career spanning Elanco, DSM, and Alltech roles, Adam brings valuable insights into long-term business growth.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (02:40) Professional Experiences
• (05:40) From Animal Science to Business
• (09:45) Education and Employee Development
• (12:32) Long-Term Marketing Strategies
• (20:49) Choosing the Right Customers
• (48:02) Closing Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Trey Martin, the Director of Sales for North America at Valco, shares his extensive experience in the agriculture industry. Trey discusses key insights into sales and marketing, the importance of relationship building, and strategies for leveraging digital tools in modern agriculture. Listen now on all major platforms.

"The upcoming generation wants information at their fingertips. If you're not embracing digital tools, you'll get left behind." - Trey Martin

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Trey Martin is the Director of Sales for North America at Valco Industries, Inc. With a degree in Agricultural Economics from Auburn University and extensive experience in operations management and customer service, Trey excels in strategic planning and team building. His career spans roles at Tyson Foods and Valco, focusing on poultry and swine industries.

What will you learn: 

• (00:00) Highlight
• (00:52) Introduction
• (04:56) Top three life experiences
• (09:12) Importance of customer understanding
• (13:02) Building strong relationships in agriculture
• (17:37) Impact of digital media in the industry
• (21:22) Creating valuable content
• (36:21) Overcoming adversity in sales
• (41:52) Closing thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Ashley Bauer-Slabaugh, a seasoned marketing manager in the agriculture industry, shares her insights on digital marketing strategies and their impact on agricultural businesses. Ashley discusses effective budget management, trade show execution, and the importance of sponsorships in enhancing brand awareness. Tune in for a valuable discussion that bridges the gap between traditional practices and modern digital marketing.

"Digital marketing is ever-evolving. Staying updated on current trends and tools is crucial for any successful marketing strategy." - Ashley Bauer-Slabaugh  

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ashley Bauer-Slabaugh is a marketing manager with over 15 years of experience in the agriculture industry. She has managed marketing budgets, trade shows, and sponsorships, enhancing brand awareness for multiple companies. Ashley holds a Master's degree in Equestrian Education and leverages her skills to bridge the gap between producers, consumers, and future generations. 

What will you learn: 

• (00:00) Highlight
• (00:30) Introduction
• (04:42) Effective digital marketing strategies
• (08:55) Managing marketing budgets efficiently
• (18:25) Importance of sponsorships
• (22:40) Enhancing brand awareness
• (29:05) Traditional and modern marketing
• (33:20) Closing thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Jean Pedro, an executive manager at Bretanha AMVC, explores the challenges and innovations in the swine and pork industry. Jean discusses project management, supply chain efficiency, and the integration of American management models in Brazil. Tune in to gain valuable insights from a leading expert in the field.

"One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years." - Jean Pedro

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros, a seasoned swine veterinarian, holds an MBA from Fundação Getulio Vargas and a veterinary degree from Universidade Federal de Pelotas. With extensive experience in Brazil, the US, and Australia, Jean specializes in the swine and pork industry, project management, and supply chain management. He currently serves as the Executive Manager at Bretanha AMVC. 

What will you learn: 

• (00:00) Highlight
• (00:38) Introduction
• (04:48) Top Experiences and Achievements
• (08:38) Importance of Relationships in Agribusiness
• (14:22) Differences in Management Styles: Brazil vs. US
• (20:13) Implementing American Management Models in Brazil
• (26:08) Challenges in Integrating New Business Models
• (32:51) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Megan McNamee, Climate Enablement Manager at Climate Field View, shares invaluable insights into the intersection of agriculture and technology. Megan, an experienced advocate in the agricultural sector, discusses the importance of technology adoption in farming, her personal journey into the industry, and the pivotal role of digital tools in enhancing farm productivity. Tune into this insightful episode on all major platforms to learn about transforming agricultural practices through technology.

"The key to successful technology adoption isn't just about using new tools; it's about integrating these tools into daily farming operations seamlessly and effectively."  - Megan McNamee

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Megan McNamee, Climate Enablement Manager at Climate Field View, holds an Agriculture Communication and Leadership degree from Illinois State University. Despite not growing up on a farm, Megan has a robust background in agriculture and has dedicated her career to integrating technology into farming. Her roles have ranged from direct farmer support to leading initiatives in tech adoption. Megan's journey reflects a deep commitment to enhancing agricultural practices through innovation and education.

What will you learn: 

• (00:00) Highlight
• (00:36) Episode introduction
• (07:51) Enhancing farming with tech
• (20:14) The agricultural responsibility
• (22:52) Technology and farm integration
• (27:24) Education in agriculture
• (34:35) Productivity strategies
• (40:00) Closing remark

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Dr. Keith Erlandson, a multifaceted veterinarian with a rich swine production and veterinary microbiology background, shares his journey from his military service to significant roles in various agriculture industry sectors. Dr. Erlandson's insights into innovative vaccine technologies and marketing strategies within the agricultural sector are indispensable for professionals seeking to stay ahead in the industry's digital marketing landscape. Tune into this conversation on all major podcast platforms to gain valuable industry perspectives.

"Identifying customer pain points isn't just about solving problems; it's about understanding your market deeply enough to make your solutions resonate." - Dr. Keith Erlandson

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Keith Erlandson, an experienced swine veterinarian from Alta, Iowa, specializes in enhancing swine health and production. Currently a Key Account Manager at Medgene Labs, his 15+ years of diverse roles, including Director of Swine Veterinary Services and Technical Service Veterinarian, showcase his expertise in disease management and swine biosecurity. Holding an MBA and a DVM from Iowa State University, Erlandson is committed to advancing swine health through scientific approaches and continuous learning.

What will you learn: 

• (00:00) Highlight
• (00:24) Introduction
• (01:05) Veterinary & Swine Production
• (04:08) Vaccine Technology Innovations
• (05:40) Agricultural Marketing Insights
• (07:29) Technical Content Importance
• (10:35) Integrated Veterinary Approaches
• (20:27) Reading Recommendations
• (21:39) Episode Conclusion

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.

“Sound technical proof is not just expected but essential for driving a brand's market position effectively." - Andy Rash

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry. 

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (02:30) Team leadership values
• (03:28) Marketing tactics unveiled
• (05:43) Technical content role
• (07:41) Building thought leadership
• (10:02) Industry challenges tackled
• (24:13) Organizational health focus
• (28:02) Episode wrap-up

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Dileep Sharma, Commercial Sales and Marketing Lead at Serket explores the innovative intersections of digital marketing and agriculture. With his rich international experience, Dileep discusses the transformative role of artificial intelligence in improving livestock management and animal welfare. His journey through various cultures and industries brings a unique perspective to the challenges and advancements in agricultural technology. Join us to explore the future of agriculture shaped by AI and global connectivity. Tune in on all major podcast platforms to listen to the episode now!

"The key to successful technology adoption in agriculture is not just innovation but also making it relatable and usable for farmers." - Dileep Sharma

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dileep Sharma, with extensive global experience in agriculture, currently leads commercial sales and marketing at Serket. Educated at the University of Manitoba, his career has spanned Canada, the U.S., and Europe, focusing on integrating AI into livestock management for improved animal welfare and farm efficiency.

What will you learn: 

• (00:00) Highlight
• (00:36) Introduction
• (01:06) Guest background and experiences
• (02:58) Global work experiences and family life
• (03:56) Commercial role and marketing in agriculture
• (12:41) AI and livestock management innovations
• (18:37) Animal welfare and sustainability
• (40:20) Future trends in AgTech
• (41:40) Closing remarks

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies.

"Creativity helps cope with marketing adversities. It's not just about having ideas; it's about applying creativity to solve problems and seeing the business in a broader perspective."  - Erica Franco

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Erica Franco, with a background in veterinary medicine, transitioned to marketing and has 16 years of experience in global food, biotech, and agribusiness. She has excelled in strategy, business development, and brand management roles. Currently, she is the Marketing & Communications Manager at Corbion in Milan. Erica has also championed female leadership initiatives and has focused on leveraging innovation and design in marketing strategies to enhance brand value and market share.

What will you learn: 

• (00:00) Highlight
• (00:35) Episode Introduction
• (02:27) Top Achievements
• (05:01) Leadership in Europe
• (07:55) Marketing Strategy Importance
• (19:54) Marketing vs. Sales
• (28:28) Mentorship Value
• (32:33) Final Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Sebastián Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastián shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.

“Technology's true value in agriculture isn't in its complexity, but in simplifying the everyday challenges of our farmers." - Sebastián Villegas

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastián Villegas, CEO of Asimetrix, hails from Colombia and has over a decade of experience in the agricultural sector. Specializing in technology-driven solutions like the revolutionary Pig Vision camera, Sebastián is at the forefront of integrating AI and analytics to enhance protein production. His work not only boosts efficiency and quality for producers but also pushes the boundaries of traditional farming practices.

What will you learn: 

• (00:00) Highlight
• (00:29) Introduction
• (01:49) Smart Sensors
• (05:39) Marketing Tactics
• (10:13) Technical Content
• (12:31) Brand Awareness
• (20:21) AgriTech Myths
• (35:12) Conclusion

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture.

"Digital platforms are vital for reaching and engaging the ag audience." - Sara Steever

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Councils Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies. Dive into this episode to gain insights from a leader navigating the intersection of agriculture and digital innovation.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (02:13) Digital Transition
• (02:50) Design Success Insights
• (05:13) Continuous Learning
• (11:48) Digital Engagement
• (21:01) Tech Utilization
• (28:04) AI Impact
• (43:48) Professional Advice

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"The future of agriculture is digital. Embracing technology not only enhances efficiency but ensures sustainability for generations to come." - Apoorva Shah

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Apoorva Shah, CEO of SAM Nutrition, has led the family-owned business to remarkable growth since taking over in 2017. Migrating from India, his family's journey epitomizes the American dream, underpinned by hard work and innovation. Under his leadership, SAM Nutrition has become a beacon of innovation in biosecurity and agricultural products. 

What you'll see:

• (00:00) Highlight
• (00:26) Intro
• (01:17) Biosecurity Focus
• (04:27) Industry Disruption
• (04:54) Brand Positioning
• (09:31) Marketing Insights
• (17:26) Future Predictions
• (19:50) Final Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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“The secret? Listen more than you speak. The market speaks volumes; it's our job to listen.” - Xavier Drake

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Xavier Drake has significantly progressed through various roles at Lely North America, culminating as the Strategic Marketing Manager. With a background that includes an MBA in Innovation and Leadership from Drake University, he has excelled in aligning marketing strategies with commercial objectives, improving CRM processes, and supporting sales initiatives. His journey also features interim Sales Management in Canada and early experience in construction and turf management, showcasing a diverse skill set and a commitment to driving agricultural innovation.

• (00:00) Highlight
• (00:36) Meet Xavier Drake
• (01:08) Agriculture to business
• (02:19) Marketing journey begins
• (04:45) Digital strategy secrets
• (08:04) Marketing evolution insights
• (10:51) Overcoming marketing challenges
• (13:46) Traits for success
• (20:46) Final wisdom shared

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Work and life experiences are crucial building blocks of career progression. Embracing mistakes and navigating diverse relationships fuel our growth." - Chris Mateo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Christopher Mateo, from the Philippines to VP of Sales and Nutrition Consultancy at Standard Nutrition, Chris's journey is a masterclass in leveraging education and experience to revolutionize agriculture. His expertise spans from veterinary medicine to strategic business development, making him a pivotal figure in the industry. Dive into the Wisenetix Podcast as Chris unpacks his unique insights and strategies for success in the agricultural sector.

• (00:00) Highlight
• (00:33) Introduction
• (01:40) Global beginnings
• (03:36) Achievements unveiled
• (05:34) Family ties
• (06:38) Leadership leap
• (09:37) Scientific foundations
• (13:20) Experience gained
• (15:02) Commercial insight
• (18:23) Swine sector insights
• (21:15) Cultural adaptations
• (24:21) Transition tips
• (29:48) Connect & learn
• (32:23) Future forecasts
• (42:33) Sign-off reflections

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Digital marketing is no longer optional; it's essential. Living fully online, from browsing to buying, defines our era." - Trevor Gies

What you'll learn:

• (00:00) Highlight
• (00:55) Episode Introduction
• (01:01) Trevor’s Arrival
• (02:12) Fatherhood Achievement
• (02:49) Sports to Poultry
• (03:23) Learning Journey
• (07:05) Digital Evolution
• (11:07) Branding Insights
• (14:06) Global Challenges
• (22:17) Life Advice
• (22:50) Trevor Online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Trevor Gies, Senior Marketing Manager at Cobb Vantress, a visionary in agribusiness marketing with nearly a decade of experience. Transforming his passion for the poultry industry and continuous learning into innovative digital strategies, Trevor promises to share valuable insights shaping the future of agribusiness marketing.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Content marketing is crucial, almost the only thing we do to connect with our audience."

What you'll learn:

• (00:00) Highlight
• (00:40) Intro and welcome
• (01:49) Ignacio's journey
• (03:19) Fusion of worlds
• (05:01) Global insights
• (06:45) Travel's value
• (14:18) Content marketing
• (16:57) User feedback challenge

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ignacio Albornoz, CEO of Cattler, combines farming, technology, and economics expertise, hailing from Argentina. Since 2018, he's innovated U.S. agriculture with digital solutions, leveraging his diverse background to connect disparate worlds, enhancing sustainable farming practices. Ignacio embodies the spirit of global agricultural innovation and leadership.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Success demands more than a one-size-fits-all approach; it's about listening first and adapting to meet each customer's unique needs."

What you'll learn:

• (00:00) Highlight
• (00:35) Welcome and introduction
• (06:05) Career and personal growth
• (10:62) Evolving agri-business landscape
• (15:63) Marketing meets technical insight
• (20:50) Learning from competition
• (25:53) Empowering team decisions
• (30:21) Customer-centric approach
• (34:37) The power of context
• (38:56) Essential advice shared

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Discover Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, whose journey from a passionate nutritionist to a leading innovator in the agri-business sector exemplifies a blend of technical expertise and strategic vision. Residing in the UK, Tiago's global perspective enriches his drive for customer-centric solutions in agriculture. Join us to explore his transformative insights.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Sometimes you might find yourself telling them what to do instead of listening to their concerns. If you can't listen, it's going to be really hard to get to the root of the problem."

What you'll learn:

• (00:00) Highlight
• (00:31) Introduction
• (00:54) John's agricultural impact
• (02:08) Farm profitability insights
• (06:00) Listening to succeed
• (11:29) Success traits unveiled
• (14:46) Productivity morning rituals
• (17:17) Career alternatives explored
• (26:06) Mentoring's powerful influence
• (29:44) Final thoughts & contacts

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. John Sonderman, Director of Technical Services at DNA Genetics, is a visionary in digital agriculture and marketing. His unique approach to farm improvement is rooted in a family heritage of agriculture, providing deep insights for practical innovations and branding strategies. Dr. John excels in listening and transforming challenges into tangible solutions, redefining success in the agricultural sector.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Producing technical content is very important for our industry and helped us a lot during COVID." - Wouter Lassauw

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (02:04) Top achievements
• (03:37) Tech for productivity
• (07:41) Parental perspectives
• (10:04) Marketing tools
• (13:40) Brand positioning importance
• (17:25) Marketing challenges
• (20:33) Curiosity's role
• (23:46) Cultural misunderstandings
• (25:50) Future predictions
• (28:53) Closing & contacts

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, and a digital marketing visionary in the agriculture sector. With a background in leveraging innovative technology and a knack for adapting to change, Wouter has made significant strides in integrating sustainability with digital transformation.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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“Content marketing is about pulling people in, not just pushing messages."

What you'll learn:

• (00:00) Highlight
• (00:24) Introduction
• (00:52) Career transition
• (01:40) Corporate culture
• (03:24) Marketing achievements
• (04:44) Website overhaul
• (08:32) Content strategies
• (12:34) Technical content
• (22:44) Final questions
• (25:45) Episode conclusion

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Cristal Westwood, Director of Marketing at Energy Feeds International. Transitioning from corporate giants like Starbucks and 7-Eleven, Cristal brings a unique perspective to agricultural marketing. Her journey illustrates the power of career shifts, embracing authenticity, and redefining success. Join us as Cristal shares insights from her transformative career path.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Strategic planning in agriculture goes beyond technology; it's about market understanding." - Rob Hannam

NOTE: Special Resource Mentioned in the Interview: During our engaging conversation with Rob Hannam, he referenced a valuable science communication framework that has been instrumental in his work. We're excited to share that this framework is now accessible to all our listeners. It's available for free download on the Synthesis website, with no sign-up required. To gain insights from this comprehensive tool, simply visit: Synthesis Science Communication Framework. Don't miss this opportunity to enhance your understanding and application of effective science communication strategies!

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (01:40) Farm health origins
• (03:42) Business achievements
• (05:01) Marketing essentials
• (09:41) Cost-effective strategies
• (16:52) Startup leadership
• (25:07) Book recommendations
• (30:20) Episode wrap-up

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Rob Hannam, a dynamic figure in agricultural innovation and marketing. With his extensive experience in farm health, Rob is the driving force behind Farm Health Guardian, a revolutionary biosecurity solution. His expertise shines in strategic planning and effective communication, making him a key player in advancing agricultural technology and marketing strategies. His insights on agri-tech are invaluable for anyone looking to understand the future of farming and technology integration in agriculture.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"Technical content and customer stories add substance and relatability to a brand." - Allison Troesser

What you'll learn:

• (00:00) Highlight
• (00:23) Introduction
• (01:43) Marketing shift
• (05:10) Marketing evolution
• (06:23) Generational targeting
• (08:00) Technical branding
• (08:55) Mentorship impact
• (11:06) Teamwork focus
• (13:19) Social media role
• (15:55) Agriculture impact
• (18:21) Closing remarks

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Allison Troesser, a vibrant force in the agricultural marketing world, brings a fresh blend of animal science and marketing savvy to the table. A graduate of Oklahoma State University with a degree in Animal Science, Allison's journey from a livestock and crop production farm to becoming a social media specialist and marketing assistant is inspiring. Her experience in increasing social media engagement and her insightful views on the evolving marketing strategies in the agri-sector make her an intriguing voice in the industry.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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"In our marketing strategies, we start with quality content, and then amplify our reach through various channels. This balance between content quality and promotional volume is key to effective marketing." - Cristiano Von Simson

What you'll learn:

• (00:00) Highlight
• (00:34) Introduction
• (00:58) Career shift
• (02:34) Product launches
• (07:34) Marketing evolution
• (13:17) Content importance
• (16:58) Authority building
• (32:18) Connecting online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Cristiano Von Simson, a veterinarian who brilliantly transitioned into marketing, currently thriving as the Director of Marketing and Veterinary Services at Virbac. With an impressive career spanning over 40 years, Cristiano has been instrumental in launching major products, reshaping pet care and veterinary medicine. He combines his technical veterinary expertise with innovative marketing strategies, making significant contributions to the animal health industry.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

"In sales, the most important aspects are trustworthiness and reducing the customer's anxiety during the buying process."

What you'll learn:

• (00:00) Highlight
• (00:39) Introduction
• (02:11) Agricultural Ties Between Denmark and the US
• (03:60) Personal and Professional Achievements
• (08:30) Content Marketing Insights
• (11:07) Digital Media Strategies at WashPower
• (17:40) Building Customer Trust and Case Studies
• (23:55) Key Traits for Business Success
• (34:06) Cultural Adaptation in Business

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Magnus Leth, the innovative Vice President of WashPower USA. Originally from Copenhagen, with a background in Political Science, Magnus has skillfully navigated international trade, forging strong agricultural ties between Denmark and the US. His journey in transforming agricultural practices through WashPower reflects his visionary approach and global expertise.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Organic, short-form content is the way to really connect with people. It gives you other avenues to use once people develop some loyalty and brand recognition. But if you really want to grab attention, it's tougher than it's ever been."

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (01:17) Tim Curtis' Background in Agriculture
• (02:13) The Start and Growth of New Standard
• (03:02) Tim's Top Achievements
• (03:38) Learning and Connecting in the Industry
• (08:31) Changes in Marketing Strategies
• (10:05) The Power of Short-Form Content
• (15:02) Authenticity in Technical Content
• (23:57) Advice to Younger Self
• (27:14) Importance of Reading and Learning
• (28:38) Finding New Standard Online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tim Kurbis, with decades of experience in the agriculture livestock industry, has a rich background starting from his early life on a farm. His journey in the industry began in 2001, leading to the co-founding of New Standard in 2006. Tim's expertise lies in business management, sales, and innovating marketing strategies. He is recognized for his unique ability to connect with audiences and his commitment to authentic, impactful communication in the industry.

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

"I think it's really important to take a step back and look at the big picture... Think about the consequences of your decisions... that's something that I've really learned."

What you'll learn:

• (00:00) Highlight
• (01:00) Introduction
• (02:13) Christopher’s Entry into Pork Production
• (04:16) Starting Every Pig
• (06:15) Digital Marketing Strategies
• (08:23) Overcoming Industry Resistance
• (10:21) Emotional Aspects of Animal Welfare
• (12:20) Christopher’s Entrepreneurial Journey
• (14:03) Role of Technology in Agriculture
• (16:04) Collaborative Work Dynamics
• (19:03) Christopher’s Industry Impact
• (22:45) Closing Remarks

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: With a background deeply rooted in the pork industry, Christopher Bomgaars has transitioned from working in his family's veterinary practice to becoming a prominent figure in pork production. His journey encompasses a broad spectrum of roles, from business development to digital innovation, particularly in pig health management. Christopher's commitment to advancing pork production is evident through his leadership in implementing digital solutions, significantly improving health management practices in the industry.

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

“I would suggest embracing the power of saying 'no.' It's important to realize that you don't need to pursue every opportunity that comes your way. Understanding this can be liberating and empowering." - Dr. Apryle Horbal

What you'll learn:

• (00:00) Highlight
• (00:47) Introduction
• (08:53) Discussion about marketing
• (11:04) Challenges faced in the industry
• (13:24) Impact of economic uncertainty
• (15:25) Professional lessons learned
• (17:14) Professional tools used
• (19:07) Thoughts on being a founder and CEO
• (23:49) Misunderstandings about being a woman founder
• (27:06) Favorite trip

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: A seasoned professional in veterinary medicine, Dr. Apryle Horbal holds an extensive background in companion animal and equine hospital management. At the helm of Vet Now, she expertly combines her profound knowledge in animal healthcare with innovative technology applications. Dr. Horbal's career spans across various facets of veterinary science, particularly focusing on specialized care and leveraging technology to enhance veterinary practices. Her leadership at Vet Now showcases her commitment to advancing the field, particularly in the realms of livestock healthcare and veterinary technological solutions.

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

"If you have a roadmap and everything builds upon the next thing, it doesn't matter if you're cruising at 10 miles an hour or racing at 70 miles an hour; you're all headed in the same direction, and every step builds upon the previous. That's my guiding principle." - Robyn Volkening

What you'll learn:

• (00:00) Highlight
• (00:28) Introduction
• (07:46) Robyn’s achievements and marketing philosophy
• (11:31) The differences in marketing to different generations
• (13:38) Utilizing different marketing tactics
• (17:13) The shift in marketing trends
• (19:42) The importance of branding in marketing
• (26:41) Discussing the expectations and tasks of marketing
• (31:29) The benefits of remote work
• (33:38) Potential alternative career paths
• (39:02) How to find Robyn online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Robyn Volkening

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Lead at AHV International, North America

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• MA, Integrated Marketing Communications (University of Colorado Boulder)
• BA, Political Science & Public Administration (University of Wisconsin-Stevens Point)

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

"For a company to be successful and to have the best pulse on the market, marketing and sales must be in lockstep and work cohesively." - Tera Baker

What you'll learn:

• (00:00) Highlight
• (00:20) Introduction
• (02:20) Top achievements 
• (05:52) Describing my job to my parents
• (07:40) Thoughts on changes in digital media
• (12:29) Building trust and thought leadership
• (16:50) Addressing misconceptions about marketing
• (21:25) Becoming a good marketer 
• (26:32) Advice for those starting out in their career
• (31:07) Final questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tera Baker

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Manager at Nedap Livestock Management

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• MBA, Business, Management, Marketing, and Related Support Services (Central Michigan University)
• B.Sc, AgriBusiness Management (Michigan State University)

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

"The more you understand yourself, the easier it is for you to help others on their journey." - Dr. Scott Stehlik

What you'll learn:

• (00:00) Highlight
• (00:27) Introduction
• (03:00) Top 3 achievements 
• (07:27) Describing my job to my parents
• (09:00) Becoming a leader
• (14:23) Common challenges in personal and professional development
• (16:52) Growth through evolution and transition
• (18:54) Tips for improving self-awareness
• (23:52) Insights on work-life balance
• (35:20) Start small and keep moving
• (38:57) Final questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Scott Stehlik

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Director Swine and Poultry Technical Services at Merck

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• DVM, Veterinary Medicine (Kansas State University)
• B.Sc, Animal Sciences (University of Nebraska-Lincoln)

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

"I am actually very excited to see how AI plays out. As marketers, jumping on this early technology will really set you up for long-term success." - Lainie Bailen

What you'll learn:

• (00:00) Highlight
• (00:18) Introduction
• (01:31) Strategic marketing planning
• (04:13) Leading a marketing team
• (05:57) Standout marketing campaigns
• (08:55) Unique aspects of the agriculture industry in marketing
• (10:46) The importance of brand authority and thought leadership
• (12:21) Insights on global marketing
• (15:11) Tips and advice for female marketers
• (17:34) Leveraging new technologies in marketing
• (18:32) Wrap up and final message

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lainie Bailen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Global Marketing and Product Management Director at Signify

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• BA, Communications/ Management (College of Saint Benedict and Saint John's University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

“I think we are stronger as a team, and we go a lot forward as a team. Sport requires a strong sense of teamwork, and building a business is no different." - Mark Maxwell

What you'll learn:

• (00:00) Highlight
• (00:36) Introduction 
• (02:25) Top achievements
• (04:00) Explaining my job
• (05:25) Marketing Strategies
• (07:50) Challenges in marketing and ag industry communication
• (14:55) The importance of mentorship
• (18:10) Being a CEO
• (21:10) A piece of advice on people starting a startup business
• (24:10) Final thoughts and recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Mark Maxwell

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Chief Executive Officer at Agrimesh

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• International Trade, International Business at Concordia University
• Business Administration at Champlain College St Lambert
• Social Sciences at Champlain College St Lambert

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

“The maturity of the industry in different countries is completely different. And it affects people that work in this industry. And these people affect everything because they project their own experiences, their own beliefs, to their business, to their work life." - Slava Gavrylchenko

What you'll learn:

• (00:00) Highlight
• (01:20) Introduction 
• (05:58) Top life experiences
• (14:50) Challenges of personal development from various cultures and industries
• (22:26) Consultancy insights and problem-solving framework
• (28:55) Consistency in routine tasks and common sense
• (36:46) Resistance to change in business
• (43:15) Marketing and communication: lead generation and customer’s language
• (49:57) Reflections on personal and professional growth
• (55:19) Final thoughts and recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Slava Gavrylchenko

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: VP of growth at Ecto
• Past: Head of meat processing department at Rusagro; Associate principal at McKinsey & Company

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• M.Sc. Finance (Taras Shevchenko National University of Kyiv)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Our guest today is Sara Sievert, who currently serves as a Senior Marketing Manager at Diamond V. Passionate about the ag industry – especially baby calves, Sara shares with us her unique perspective earned from her two-decade career in the field. We go into how our marketing strategies have been changing and evolving, how we have been building our thought leadership, and how a marketing manager can do a lot for any business in the ag industry. Also, a spoiler: Sara gives an excellent (and unforgettable!) example of how companies should share their technical content with their audience.

What you'll learn:

• (00:00) Highlight
• (00:20) Introduction and the guest's background
• (03:49) Top 3 achievements or experiences
• (07:00) Explaining her job
• (08:45) Key marketing strategies
• (14:22) Changes in marketing throughout the years
• (22:40) The importance of technical content
• (29:20) Thought leadership
• (34:10) Working as a marketing manager
• (43:43) Wrap-up questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Sievert

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Senior Marketing Manager (Ruminant and Swine) at Diamond V

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Marketing and Public Relations (Mount Mercy University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Speaking of leaders, this episode features one that is very well-known in the swine industry: Lori Stevermer. Lori holds the position of Customer Success Manager at Alltech and President-Elect at the National Pork Producers Council (NPPC). Our conversation takes us on a journey through her professional career path and teaches us how a farm kid can become an industry leader. Also, we have a great conversation about sales strategies, marketing and communication myths, and the importance of technical content to customers.

• (00:00) Highlight
• (01:10) Introduction and the guest's background
• (05:50) Top 3 achievements or experiences
• (09:20) Building professional relationships
• (15:20) Explaining her job
• (22:25) The biggest challenges in marketing and communication
• (31:05) The importance of technical content
• (36:38) Starting a successful career
• (40:10) Recommended resources

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lori Stevermer

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Customer Success Manager at Alltech; President-Elect at the National Pork Producers Council (NPPC)

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• B.Sc., Animal Sciences (University of Minnesota)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

In today's episode, I have the pleasure of talking with Dr. Maria Spindola, Commercial Director at Iluma Alliance and Alura Animal Health & Nutrition. Dr. Spindola is a Brazilian veterinarian who currently plays a strategic role at a company that is present in multiple countries. She shares with us the journey she took to become a successful professional in the animal industry; the most significant challenges – and opportunities – she sees in our field; the reason why timing is so critical to staying competitive in the business; and the way Muay Thai gradings work (why not?).

• (00:00) Highlight
• (00:34) Introduction and the guest's background
• (04:23) Top 3 achievements or experiences
• (09:50) Describing her job
• (11:30) The biggest challenges in marketing and communication
• (22:26) The importance of timing
• (26:37) Becoming a successful Commercial Director
• (29:58) Lessons learned
• (33:30) Productivity hacks
• (37:41) Starting a career in the right direction
• (45:47) Book recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Maria Spindola

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Commercial Director at Iluma Alliance; Commercial Director at Alura Animal Health & Nutrition

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Ph.D.; Veterinary Preventive Medicine, Epidemiology, and Public Health (University of São Paulo - Brazil)
• D.V.M. (University of São Paulo - Brazil)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

In our fifth episode, I have the privilege of talking with Natalia Rimi Heisterkamp, who has brought her outstanding marketing experiences in other areas to the swine industry. She currently serves as the Director of Global Strategy at Crystal Spring Hog Equipment. 

During our conversation, Heisterkamp shares her most significant accomplishments throughout her career and gives us her unique perspective on what we all should consider when designing our marketing strategies – according to her, we are up for success when we invest in research, planning, and consistency. Also, she teaches us why being proactive is critical to be successful in our field.

• (00:00) Highlight
• (00:35) Introduction
• (03:35) Top 3 achievements or experiences
• (07:30) Describing my job
• (11:34) Essential marketing strategies
• (16:54) Sharing technical content
• (19:41) Feeders in different countries
• (23:54) Seeking knowledge
• (28:11) Lessons on productivity
• (30:48) Starting a career in the right direction

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Natalia Rimi Heisterkamp

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Director of Global Strategy at Crystal Spring Hog Equipment

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Postgraduation; Business Management, Strategic Business and Project Management (FAE Business School)
• Bachelor’s degree, Business Management and Foreign Commerce (FAE Business School)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Our stop today is the dairies: I have the pleasure of talking with Peggy Coffeen, who grew up on a small-scale dairy farm in Wisconsin and has built an outstanding career in dairy communications for the past 15 years. She served as the editor for Progressive Dairy Publishing and is currently both the owner and host of the Uplevel Dairy Podcast. 

Also, Peggy shares her fascinating journey with us, from her receiving an award as a child on a Dairy Quiz Bowl contest to her hosting a podcast. Along the way, we comment about how communication channels have changed over the years, the power that sharing our stories with our community has, what tips we have for productivity, and how many compartments the stomach of a cow has (sure, why not?).

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Peggy Coffeen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Podcast owner and host at Uplevel Dairy; Owner and Founder at P'ri CBD
• Past: Editor at Progressive Dairy Publishing; Dairy/Livestock Editor at Agri-View Newspaper; Marketing Consultant at Skyline Exhibit Resource

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• B.A., Agriculture Journalism (University of Wisconsin-Madison)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

In this episode, we will dive into one valuable topic in digital marketing: content creation. It is well known that a lot has changed over the last few years regarding the amount of information that is available out there and the way we consume it. Because of that, the ag industry must be aware of these shifts and find the best ways to provide our audience with digested and consistent content. However… how can we do that?

To answer this question (and many others), I had the pleasure of talking with Jodie Chapman, who is currently working as the Marketing Manager at Anitox. Before jumping into the ag world, she had vast experience creating and managing content, from restaurant reviews to political matters. Very cool, right?

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jodie Chapman

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Manager at Anitox

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• M.B.A., Marketing (Gardner-Webb University)
• B.A. (University of North Georgia)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

You probably know the guest for this episode: Lasse Jakobsen, the Vice President of Protekta since 2019. Mr. Jakobsen is a great example of a young but very experienced leader, one who is pushing the ag industry towards the next level through innovation, collaborative work, and perspectives on new customer's demands. In this great conversation, he and I discuss brand strategies, content marketing, authority building, productivity hacks, and (why not?) meditation (!).

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lasse Jakobsen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Vice President of Protekta

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Business/Commerce (Georgian College)
• Transition Cow Management (College of Agriculture and Life Sciences - Cornell University)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁:

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

- Current: Senior Swine Technical Services Manager - North America, Phileo by Lesaffre

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

- PhD in Physiology, from Kansas State University.

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.