Now STOCKED make innovative meals in block format, with a passionate community of 'blockheads' and over 16,000 subscribers.

I loved chatting to Lucy, you're gonna love it too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Stocked and Lucy's Role

04:00 The Unique Concept of Stocked Meals

06:47 Lucy’s Journey to Stocked

09:36 The Growth of Stocked and Team Dynamics

12:17 Out of Home Campaign: 'Nothing Cooler Than Frozen'

15:16 The Evolution of Frozen Food Perception

17:42 Lucy's Marketing Insights and Unilever Experience

20:29 Advice for Aspiring Marketers

29:10 Introduction to Challenger Brands and Team Impact

29:48 The Excitement of Shaping a Growing Brand

30:39 Challenges of Working in a Startup Environment

31:45 Balancing Multiple Roles and Overcoming Overwhelm

33:14 Team Bonding and Social Activities

34:55 Activities to Celebrate Wins and Team Insights

36:00 Deepening Role Understanding and Team Collaboration

36:58 Music as a Workday Companion

37:12 Upcoming Product Collaborations and Future Plans

38:45 Connecting with Stocks and Final Thoughts

Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy.

His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn.

It's a slightly different one today - but super insightful, you're gonna love it!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Louis Bedwell and His Work

02:54 The Responsibility of the Food Industry

07:14 Building Relationships in the Food Sector

07:35 Early Influences and Career Path

09:53 The Power of Challenger Brands

11:51 Success Stories from Challenger Brands

14:27 Insights from Big Brands on Challenger Brands

17:11 Responsibility in the Food Industry

17:36 Collaborative Solutions in the Food Industry

18:57 Retailers and Challenger Brands: A Supportive Ecosystem

22:08 Emerging Trends in Food: Protein and Authenticity

26:25 Maximizing Brand Impact: Focus on What Matters

29:37 Resilience in the Food Sector: Navigating Challenges

33:08 Advice for Aspiring Food Entrepreneurs

36:07 Future Goals: Funding and Innovation in Food

A brand revolutionising frozen banana desserts. Discover insights on brand growth, product innovation, and navigating the food industry, perfect for aspiring food entrepreneurs and FMCG enthusiasts.

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Ellen Whysall and Pukpip

02:39 The Origin Story of Pukpip and Zara Godfrey

03:34 Saving Bananas: Sustainability and Food Waste Reduction

04:46 Ellen's Journey into Food and Drink Industry

06:20 Team Structure and Remote Work at Pukpip

07:58 Industry Events and Networking in Food Sector

08:46 Growing Up Around Family Business and Entrepreneurial Inspiration

10:02 Early Career and Passion for Food and Events

11:47 Transition from Events to Food and Drink Entrepreneurship

12:42 Starting at Pukpip and Early Achievements

14:14 Lessons from Family and Entrepreneurial Role Models

15:24 Skills from Event Management Applied to Food Business

16:57 Market Trends in Frozen Snacking and Product Range

18:01 Favorite Pukpip Products and Flavours

19:32 Impact of Frozen Products on Dietary Inclusion

20:51 A Typical Week at Pukpip and Summer Plans

22:23 Upcoming Events, Sampling, and Trade Shows

23:47 Where to Find Pukpip products

24:18 Highlights and Proud Moments at Pukpip

26:55 Challenges Faced and Lessons Learned

28:32 Advice for Aspiring Food and Drink Entrepreneurs

30:15 The Power of Personal Branding and Industry Engagement

32:11 Future Plans and Exciting Developments for Pukpip

33:42 Recommended Brands and Innovations in Food Sector

34:54 Music as a Reflection of Career and Personality

35:09 Connecting with Ellen and Final Thoughts

Jess has a fantastic career history, working for brands inlcuding Coca Cola, Emily Crisps, Camden Town Brewery, &Soda and many more!

She now leads a team looking after the coffee side of the brilliant Caravan hospitality business.

There's so much in this, Jess is full of energy and personality - I know you're gonna love it.

Enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Meet Jess Wright: Career Journey and Role at Caravan Coffee Roasters

05:07 The Unique Culture at Caravan

11:36 Discovering Caravan and the Coffee Industry

13:37 A Day in the Life of a Sales and Marketing Director

16:14 Implementing Deep Work and Productivity Strategies

19:35 Early Aspirations and Career Beginnings

21:04 Educational Background and Initial Career Steps

22:42 Sales Experience at Coca-Cola

24:38 Transitioning to Startups and Unique Experiences

27:07 Working with Innovative Brands

30:51 Navigating Corporate Structures

32:42 Building Connections in the FMCG Community

36:30 Key Lessons from Career Experiences

38:25 Memorable Challenges and Resilience

41:05 Career Reflections and Future Outlook

Aidan shares insights into building a successful food brand, navigating retail partnerships, and the importance of authenticity and persistence in FMCG.

From early days of being a buyer, to working for brands ever since - there's plenty of words of wisdom in this episode, enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Aidan Conry and Fearn & Rosie

03:07 The Story Behind Fearn & Rosie

04:25 Aidan's Journey to Fearn & Rosie

06:47 The Team and Work Culture at Fearn & Rosie

09:41 Aidan's Early Aspirations and Career Path

12:20 Training and Development at ASDA

14:42 Transitioning to the Plant-Based Sector

17:20 The Disruption of Oato and Mighty

20:09 Key Highlights and Success Stories

22:38 Challenges and Setbacks in the Industry

25:29 Future Plans for Fearn & Rosie

28:01 Advice for Aspiring Food Entrepreneurs

30:29 Reflections on Career Progression

33:18 Aidan's Musical Anthem and Closing Thoughts

We discuss Mike's extensive background in the food industry, including his time at Cadbury, Green & Black's, Mars Pet Care and Peter's Yard.

Mike shares the founding story of LoveSum Dumplings, their vision for fresh dumplings in the UK, and the challenges they face in the retail market.

There's insights on working in both corporate and SME environments, and advice for aspiring food entrepreneurs.

There's SO much to dig into - ENJOY!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to LoveSum Dumplings

01:15 The Founding Story of LoveSum Dumplings

03:25 Mike's Journey to LoveSum Dumplings

05:56 Retail Success and Brand Growth

07:55 Lunar New Year and Sales Insights

11:29 Building a Factory and Overcoming Challenges

15:17 Career Path and Early Influences

18:27 Lessons from Cadbury's Experience

19:57 Lessons from Cadbury: Leadership and Culture

21:13 Transitioning to Green and Blacks: Authenticity and Innovation

23:44 The Unique Environment at Mars: People Management and Leadership

25:14 Scaling Peter's Yard: From Niche to Mainstream

29:52 Navigating Premium Markets: Strategies for Success

32:59 Focus on Core Products: Building a Strong Brand

37:02 Advice for Aspiring Food Entrepreneurs: Passion and Experience

Now PÄRLA are revolutionising oral care and the toothpaste space with their range of innovative tabs and more recently their fully recyclable aluminium tube pastes.

Hayley is a TRUE unfounder, being there pretty much from day one - I loved unpicking the last 5+ years building the brand, and her lessons and learnings from brilliant brands like Innocent and Strong Roots too.

This is a corker, enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to PÄRLA and the Mission

03:26 Innovative Products: Tablets vs. Tubes

06:16 The Importance of Ingredients in Oral Care

09:01 Building a Brand Experience

11:58 Hayley's Journey to PÄRLA

14:34 Growth and Expansion at PÄRLA

17:24 Field Sales Experience and Its Impact

20:05 Challenges and Insights in Retail

21:00 Scrappy Beginnings and Creative Solutions

23:36 The Journey at PÄRLA: Growth and Responsibilities

26:50 Work-Life Balance in a Challenger Brand

30:24 Navigating Tough Times and Operational Challenges

34:51 Advice for Aspiring FMCG Professionals

38:22 The PÄRLA Anthem: Music and Team Spirit

(Give him a follow on Instagram at @mf.bryan.mf)

We explore the importance of authenticity in business, the challenges faced in the coffee industry, and the trends shaping the future of coffee.

Brian shares insights on the attitudes towards oat milk in different countries and highlights the innovative products Minor Figures is developing to lead the market with their 'future liquids lab'

I'm a huge fan of Minor Figures - and now Bryan.. And no doubt you will be too - Enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Meet Bryan Serwatka: Coffee Community Manager

02:23 The Story of Minor Figures

04:29 A Day in the Life at Minor Figures

06:15 The Unique Brand Identity of Minor Figures

08:44 Company Culture and Authenticity

10:45 Bryan's Journey into Coffee

14:02 The Importance of Coffee Origin Stories

17:04 Trends in Coffee and Automation

19:40 The Role of Relationships in Coffee

20:54 Music and Creativity in Business

22:11 Finding Contentment in Daily Work

22:38 Navigating Challenges in Events

24:13 Exciting Future Events and Milestones

26:41 Innovation in Oat Milk Products

30:39 Cultural Attitudes Towards Oat Milk in Europe

33:16 Music as a Metaphor for Persistence

34:48 Where to Find Minor Figures Products

We dig into the brand's rapid growth in just 6 years, the importance of team dynamics, and the strategies behind their successful international expansion.

Thea was a joy to talk to, I loved it, and you will too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Thea and Ourplace

06:46 Team Dynamics and Company Culture

13:00 Strategic Marketing and Consumer Engagement

16:26 The Joy of Cooking with Quality Cookware

27:14 Navigating the Startup World

33:33 Key Takeaways for Business Growth

37:52 Looking Ahead: Future of Our Place

Amy - Head of Brand & Comms, shares her journey and insights into the brand's founding story, product innovations, and the challenges faced in the health and wellness industry.

The conversation highlights the importance of alignment, problem-solving, and the unique approach of The Turmeric Co. in creating functional health shots.

Amy discusses her role, the dynamics of working with Thomas Hal Robson-Kanu, and the brand's commitment to quality and customer engagement.

I loved it, and you will too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Amy Seymour and Turmeric Co

01:52 The Founding Story of Turmeric Co

06:19 The Journey of Amy Seymour to Turmeric Co

09:38 Amy's Background and Passion for Performing Arts

13:10 Working with Thomas Hal Robson-Kanu

17:06 A Day in the Life of Head of Brand and Comms

20:28 Team Dynamics and Structure

22:30 Product Range and Innovations

28:13 Challenges and Problem Solving

33:09 Proud Moments and Achievements

35:06 Personal Reflections and Future Aspirations

Mia shares insights into the importance of eco-friendly products, the challenges of social media marketing, and the significance of community engagement.

We also discuss her brilliant approach to networking through a speed dating concept for social media managers, emphasising the need for creativity and standing out in the competitive FMCG space.

I loved it, and you will too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction and Against Ordinary Sponsorship

01:45 Meet Mia Skelson: Role and Responsibilities at SEEP

02:25 The Story Behind SEEP: Eco-Friendly Cleaning Solutions

04:48 The Team and Work Environment at SEEP

05:38 Mia's Journey to SEEP: Passion for Purpose-Driven Brands

07:37 Day-to-Day Operations: Social Media Strategy and Content Creation

11:33 Engaging with the Community: The Elton John Campaign

12:58 Speed Dating Social Media Managers: A Unique Networking Challenge

16:31 Key Learnings from Networking: Insights on Social Media Management

19:44 Future Trends in Social Media: What to Expect in 2026

21:44 The Essence of Social Media Engagement

25:23 Navigating Career Paths and Personal Branding

31:13 Overcoming Challenges in Social Media Marketing

33:58 Advice for Aspiring Professionals in FMCG

37:24 Reflections on Startup Life and Personal Growth

I loved this conversation, it was equal parts cathartic, fascinating and entertaining to say the least!

Miranda digs into the critical role of data for small businesses, emphasising the importance of competitor data, consumer behaviour insights, and the impact of AI in market testing.

Miranda shares her personal journey from a performing arts background to the data industry, highlighting lessons learned from her own business success and failures.

The conversation also touches on the challenges small brands face in utilising data effectively, the significance of repeat purchases, and other key takeaways you need to listen to!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Nielsen IQ and SMB Market

08:45 Key Data Insights for Challenger Brands

16:05 Challenges for Small Brands in Different Markets

21:26 Innovations in AI and Consumer Insights

28:12 The Journey from Arts to Data

38:18 Key Learnings and Career Insights

45:25 Navigating Price and Promo Strategies

Holos Kombucha is dedicated to supporting survivors of modern slavery, and Chloe discusses the unique challenges and successes of scaling the brand.

The conversation covers the importance of community engagement, innovative product development, and the lessons learned from both big corporations like Lucozade to challenger brands like Lilly's Kitchen and Fiid.

Chloe is full of energy and a joy to be around, you're going to love it!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction

01:35 Meet Chloe Reeley and Holos Kombucha

06:43 The Unique Mission of Holos Kombucha

11:18 Chloe's Career Journey and Early Aspirations

15:32 Lessons from Big Brands to Startups

19:35 Holos Kombucha's Growth Strategy

21:39 Events and Community Engagement

24:55 The Importance of Purpose-Driven Brands

26:59 Career Highlights and Proud Moments

30:44 Navigating Tough Times in Business

32:41 Advice for Aspiring Professionals

36:20 Closing Thoughts and Favourite Song

Mother Root is the feel-good aperitif that helps you unwind without the alcohol, made of apple cider vinegar, honey, fresh pressed ginger and chilli extract. And it's blooming delicious!

From an early customer, to first employee - Alice has now been there for nearly 3 years and the business has gone from strength to strength.

We talk about dragons den, growing a team, and her amazing career at M&S, Lidl, Taco Bell and more.

It truly is a cracking episode and Alice is a wonderful guest, enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Alice Galsworthy and Mother Root

03:12 The Passion Behind Mother Root

05:39 The Impact of Dragon's Den

08:20 Understanding Mother Root's Products

11:01 Team Growth and Hiring Strategies

13:38 The Importance of T-Shaped Talent

16:17 Alice's Career Journey

18:44 Finding Fulfillment in Work

21:22 Comparing Experiences at Lidl and M&S

21:25 Lessons from Experience: M&S and Lidl

25:00 Celebrating Wins and Learning from Losses

28:28 Navigating Market Trends: Dry January and Beyond

33:49 Overcoming Challenges: Stock Shortages and Setbacks

38:10 Embracing Resilience: The Startup Journey

Now if somehow you've never heard of Oatly, they essentially created the Oat milk space 20 years ago and have become an absolute powerhouse of a brand ever since.

I loved speaking to Zoe about her time working in Incredible brands like Kellogs and Bear alongside many inspirational people on her journey.

Plus digging into the 6 year career at Oatly so far with 6 different roles.

This is a cracking episode, Oalty are an incredible brand and as mentioned in the episode, if you'd love to work for them head to the careers page HERE

Enjoy this episode and Happy New Year! Here's to a fantastic 2026 ahead :)

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Zoe Harris: Career Journey at Oatly

03:03 The Evolution of Oatly: From Science to Lifestyle Brand

05:51 The Appeal of Oatly: Culture and Team Dynamics

08:48 Growth and Development at Oatly

11:16 Oatly's Competitive Edge in the Market

13:53 Innovation and New Product Launches at Oatly

20:46 Upcoming Collaborations and Events

23:37 Zoe's Journey to Oatly

26:34 Lessons from Kellogg's

30:22 Experience at Bear

34:04 Navigating Challenges in the Industry

36:07 The Fun Side of Oatly

Henry discussed what makes All Dressed Up special, including their commitment to natural ingredients, the packaging, and of course the founder Tess and her mission to shake up the food industry.

Henry has so much brilliant experience - I loved this conversation and know you will too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction and Recording Setup

06:28 The Rise of All Dressed Up: Brand Story and Success

12:45 Henry's Journey: From Vita Coco to Seedlip

17:19 The Evolution of Non-Alcoholic Spirits

23:49 Transitioning to Mindful Chef

29:30 The Importance of Product Quality

36:47 Reflections on Career Challenges

Well that's what this weeks guest Izzy Maxwell (Head of Marketing) is asking consumers to do over at Della Vite - An award wining Italian prosecco brand created by Cara, Poppy and Chloe Delevingne.

Izzy shares insights into the brand's mission to premiumise the Prosecco category, her journey to the company, and the unique challenges of working with celebrity founders.

The conversation delves into the innovative marketing strategies employed, including the provocative 'Cheat on Champagne' campaign, and the importance of maintaining quality in a startup environment.

Izzy's passion for the brand and its products shines through as she discusses the future of Della Vite and their commitment to sustainability and inclusivity.

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 The Della Vite Brand Story

08:14 Izzy's Journey to Della Vite

15:19 Marketing Strategies and Celebrity Involvement

17:58 Influencer Partnerships and Brand Activation

22:56 Cheat on Champagne: A Bold Marketing Strategy

33:25 Overcoming Production Challenges in a Startup

36:43 The Soundtrack of a Startup Journey

Dionilife are reimagining adult beverage with a fantastic growing portfolio of alcohol free brands including Pavari aperitivo, agave based spirit La Borosa and the incredible beer brand MASH GANG who are taking over the AF space, recently launching in Waitrose

Jo has a truly fantastic career working with the likes of L'Oreal, Danone, Innocent and BOL

We dig into her career, brilliant lessons and learnings along the way, and how they are building Dionilife to be the go to name in the alcohol free space

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Jo Taylor and Dionilife

03:00 Cultural Shifts in Drinking Habits

06:00 Marketing Challenges and Opportunities

09:00 Jo’s Career Journey and Insights

12:00 Future of Dionilife and Product Innovation

15:00 The Role of Innovation in the Alcohol-Free Market

18:00 Consumer Insights and Product Development

21:00 Reflections on Career Highlights and Challenges

24:00 The Impact of Non-Alcoholic Beverages on the Market

27:00 Personal Experiences and Lessons Learned

30:00 The Importance of Product Quality and Consumer Connection

33:00 Jo’s Vision for the Alcohol-Free Industry

36:00 Closing Thoughts and Future Prospects

We discuss their innovative marketing strategies, company culture, and the unique user experience they offer. Diving into their creative team dynamics, the importance of community engagement, and their personal career journeys leading to get them where they are.

I really enjoyed this, and since recording have even had my first ride on the bikes so can confirm they are brilliant! If you want 20 minutes free with your first ride, download the app and use code: gIbdI9DX

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to the Team Dynamics

03:55 Innovative Campaigns: Safety and Community Engagement

09:15 User Experience: How to Use Forest Bikes

12:39 The Future of Forest: Growth and Community Focus

17:42 Closing Thoughts and Future Collaborations

THIS have been leading the way for plant-based meat in the UK with their range of meat alternatives from bacon to chicken to pork. And more recently they've stepped into the veg-lead and whole food space with their new super superfood range.

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Luke Byrne and THIS

03:53 The Vision Behind Plant-Based Meat

06:41 Innovative Product Development Process

09:50 Navigating the Ultra-Processed Food Debate

12:52 Luke Byrne's Journey and Background

15:34 Transition from Unilever to This Brand

18:04 Building a Team in a Startup Environment

21:59 Building a Diverse Team for Innovation

23:31 Navigating the Plant-Based Boom

25:42 Challenges in Product Development

28:09 Tough Days and Learning Experiences

34:58 Future Innovations and Market Trends

OLLY'S are an incredible snacking brand known for their delicious olives and pretzel thins.

Their content has always been top notch, and I wanted to dig into how it's created, and how Hannah got into this role in the first place.

It's a cracker of an episode, enjoy!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Meet Hannah Page: Social Media Manager at Ollie's

06:37 The Role of a Social Media Manager

12:44 Ollie's Brand Refresh and Packaging Evolution

17:55 Creative Campaigns and Team Dynamics

23:12 Work Culture and Flexibility at Ollie's

28:43 Hannah's Career Journey and Aspirations

30:28 Overcoming Challenges: The Reality of Social Media Management

33:04 Breaking into the Industry: Tips for Aspiring Creatives

36:32 Mastering Social Media: Key Strategies for Success

Now Honestly Tasty make absolutely DELICIOUS fermented, mould-ripened, natural, plant-based cheeses like blue, brie, camembert and more.

Recently they acquired La Fauxmagerie - a brand who I worked for in the past and had the pleasure of seeing behind the scenes the care, passion and craft the Honestly Tasty team put into creating all these award winning cheeses!

I loved digging into Ailis' background regarding how nannying translated to working in a startup environment, how she got this role, and why she's so passionate about the space.

Ailis also mentioned the new Camden Cultured range which is STUNNING and may be some of my new favourite cheeses on the market! If you've never been impressed by vegan cheese, these are some of the brands that will help change your mind.

Enjoy this conversation - I sure did!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Honestly Tasty

06:14 The Journey of Vegan Cheese

14:07 Innovations in Plant-Based Cheese

17:06 The Vegetarian Journey

18:51 The Rebranding Experience

21:10 Shelf Presence and Market Strategy

22:22 Christmas Specials and New Products

24:16 Collaborations and Availability

28:02 Challenges in Direct-to-Consumer Shipping

31:52 The Soundtrack of Startup Life

They have been dominating in the UK over recent years, and it was great chatting to Jack to try and understand some of the reasons why that is.

I also loved digging into Jack's background from his first role as a Junior Buyer at Sainsburys, to moving brand side and working at the likes of Diageo, Lily's Kitchen and THIS.

Jack is a fantastic guy - and I loved this one, I'm sure you will too!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Jack Rutherford and Crosta Mollica

01:40 The Story of Crosta Mollica

03:13 Brand Evolution and Rebranding Success

05:39 Joining Crosta: The Attraction of the Brand

08:33 Market Insights: Chilled vs Frozen Pizza

11:46 The Secret Sauce of Crosta's Success

17:40 Jack's Journey: From Aspirations to Leadership

20:10 The Evolution of Ready-to-Drink Beverages

22:02 Career Path: From Sainsbury's to Diageo

25:00 Transitioning to Challenger Brands

27:46 Navigating the Plant-Based Boom

30:44 Balancing Work and Family Life

33:22 Resilience in the Face of Challenges

35:43 The Soundtrack of Work Life

No, I'm not insulting you - I'm talking about the unapologetically FAT and delicious chocolate brand FATSO as this week I sit down with the lovely Poppy Dionian Smith - National Account Manager and Maja Turner - Brand & Content Manager.

I LOVED this conversation. From the playful name and branding - which when unwrapped has so much more to share, from their ethical sourcing from a single farm in Cambodia, to supporting the chocolate dream charity initiative and so much more.

Honestly, the chocolate is unbelievably good, and I loved hearing why Poppy and Maja joined the team and why they love what they do!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to FATSO and Its Founders

02:52 The Brand Story and Ethical Sourcing

05:40 The Team Dynamics and Company Culture

08:17 Personal Journeys to FATSO

11:25 Typical Workweeks and Responsibilities

14:09 The Impact of the Brand Name 'FATSO'

22:58 The Allure of Unique Branding

24:29 Childhood Dreams and Culinary Passions

25:42 Lessons from the Journey

27:26 The Importance of Passion in Work

29:29 Navigating Management and Team Dynamics

30:23 Exciting Developments for the Holiday Season

32:04 Learning from Setbacks

34:52 The Soundtrack of Work Life

She discusses the philosophy behind Champneys' approach to food, emphasising moderation, balance, and variety.

Becki highlights the importance of innovation in menu development, the impact of their cookbook, and the evolving landscape of nutrition science.

She also addresses the significance of enjoying food and social connections, the challenges faced during her career, and the exciting future developments at Champneys.

Check her out on socials here:

TikTok: @the_intolerance_n

Instagram: @the_intolerance_nutritionist

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Becki's Journey and Role at Champneys

02:37 The Philosophy of Wellness at Champneys

05:25 Food Philosophy: Moderation, Balance, and Variety

08:12 Innovation in Menu Development

11:35 Collaboration and Brand Partnerships

14:20 The Cookbook Journey

17:33 Becki's Early Relationship with Food

18:49 Journey to Shampneys: Building a Career in Nutrition

21:02 Evolving Nutrition Philosophy: Adapting to Science and Trends

24:12 The Interplay of Food and Wellness: A Holistic Approach

26:26 Balancing Indulgence and Health: The 80-20 Rule

30:02 Resilience in Adversity: Lessons from Challenges

34:55 Looking Ahead: Future Innovations at Champneys

She highlights the challenges and successes of the brand, the importance of utilising AI for operational efficiency in such a small team.

It was also great to hear about her time at Perfect Ted and what she learnt along the way.

I loved this chat, and the tea is delicious - this is a brand to watch for sure!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to the Podcast and Guest

01:29 Ellie May's Role at Marna Iced Tea

01:49 The Unique Selling Proposition of Marna Iced Tea

03:46 The Founding Story of Marna

04:55 Ellie's Journey into the Iced Tea World

06:23 The Lean Team Structure at Marna

08:16 Utilising AI in Operations and Sales

09:59 A Day in the Life of Head of Growth

11:42 Ellie's Career Path and Transition to Manna

15:03 Lessons Learned from Perfect Ted

18:32 Big Wins and Experiences at Marna

18:51 Navigating Commercial Strategies in Retail

20:32 Expanding Retail Presence and Key Partnerships

22:53 Challenges in the Iced Tea Market

27:45 Learning from Tough Days in a Startup

30:43 Transferable Skills from Hospitality to Sales

33:28 Advice for Entering the Startup World

35:10 Embracing the Messiness of Startup Life

We discuss the brand's origins, marketing strategies, festival activations, and the importance of team culture.

I loved digging into both Harry and Eve’s backgrounds and to understanding what makes them both love what they do, day in day out!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Hip Hop and Its Founders

03:59 Growth and Market Presence of Hip Hop

05:50 Rebranding and Marketing Strategies

09:33 Festival Activations and Brand Engagement

10:47 Team Structure and Company Culture

13:07 Career Journeys: From Aspirations to Reality

24:51 Reconnecting and Brand Evolution

25:23 Crafting Unique Flavours and Brand Identity

26:37 Exciting New Product Launches

27:51 Sustainable Wellness Campaigns

28:46 Navigating Operations and Retail Partnerships

31:10 Understanding Consumer Insights

34:08 Expanding Market Reach and Brand Positioning

37:51 Favourite Products and Personal Recommendations

39:36 Overcoming Challenges in the Industry

43:05 Music and Motivation in the Workplace

Jacob is the Sales & Activation Manager at Allora - a brand reinventing the spritz with their unique, delicious lemon based spirit.

He discusses his journey from field sales to joining Allora, the challenges faced in building the brand, and the strategies employed to engage with customers and bars and getting 'liquid on lips.'

I love what Allora are doing, and Jacob is brilliant.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction and Setup

01:40 The Story of Allora

06:13 Jacob's Journey to Allora

08:44 Allora's Team and Work Culture

10:12 Early Aspirations and Career Path

13:24 Activations and Brand Building

18:07 Future Goals and Market Expansion

21:48 Educating the Market: Beyond Limoncello

24:19 Innovative Product Development and RTDs

26:28 Collaborations and Brand Partnerships

28:32 Overcoming Challenges in Sales and Activations

32:03 The Importance of Small Details in Business

33:58 Advice for Aspiring Sales Professionals

36:46 The Story Behind Allora's Name and Brand Vision

But what has it actually been like working in a business where marketing and PR stunts has been a huge part of their growth?

What are the key lessons and learnings along the way?

What is it really like working with James Watt?

I loved this chat so much. Sarah is absolutely brilliant and diving through her career journey was so great fun - I hope you enjoy it as much as we did

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Sarah's Career Overview and Current Role

04:48 Transitioning to Fractional Work

10:01 Early Career Aspirations and Education

12:59 Joining BrewDog and Early Marketing Strategies

16:53 Crowdfunding Experience at BrewDog

18:39 Marketing Insights and Community Engagement

19:01 Evolution of BrewDog's Marketing Strategy

21:40 Memorable Campaigns and PR Stunts

26:37 Lessons from Successes and Failures

33:57 Maximizing PR Opportunities

36:24 Personal Growth and Relationships at BrewDog

44:34 Reflections on the Working Experience

46:11 Advice for Aspiring Marketers

Yonder is a new way of banking, rewarding customers with points for debit and credit card spending.

Rather than stuffy and corporate, they do things much more creative, playful and know how to get eyeballs on the brand.

Lois discusses the challenges and joys of working in a startup environment, the importance of creative marketing strategies, and her experiences with innovative campaigns that resonate with audiences.

I loved this one - and know you will too!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Marketing Strategies and Brand Visibility

01:58 Role at Yonder and Content Creation

04:33 Discovering Yonder and Its Unique Offerings

07:32 Creative Campaigns and Brand Engagement

08:43 Introduction and Technical Glitches

08:55 Creative Campaigns: Make It Rain

13:18 The Impact of Brand Creativity

16:26 The Squiggly Career Path

22:33 Lessons from a Non-Linear Journey

25:46 The Importance of Bias to Action

35:38 Navigating Tough Times in Marketing

39:11 Technical Glitches and Podcasting Challenges

40:08 Music as a Work Companion

42:56 Closing Thoughts and Future Connections

Bina has a fantastic background working for brands like Red Bull, Ugly, and Liquid Death.

Unpicking all these lessons and learnings throughout her journey was fantastic.

It's raw, honest and there's so much value in this.

I love that she's channeling all this experience into taking on the sugar packed sector - and we even talk about a lawsuit from Lotus bakeries... which Holies won...

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00: Meet Bina Edwards and Holies

09:08: Finding the Right Opportunity and Team Dynamics

14:14: Lessons from Liquid Death and Brand Perception

25:59: Marketing Strategies: Startups vs. Established Brands

36:48: Legal Challenges and Brand Integrity

37:55: Final Thoughts and Future Directions

42:04: The Future of Holies and Market Expansion

In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles.

Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most recently Liquid Death.

Ben has so much knowledge and so many learnings about what works - and what doesn't work.

There is SO much value in this - grab a can of Goodrays and tuck in!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00: Introduction to Ben Dando and Good Rays

02:41: The Backstory of Good Rays

04:42: The Importance of Taste in Functional Beverages

07:31: Distribution and Availability of Good Rays

08:51: Rebranding Good Rays

12:52: Ben Dando's Career Journey

17:59: Challenges and Growth at Karma Drinks

23:46: International Expansion Challenges

26:15: Navigating Public Perception and Communication

28:22: Transitioning to GoodRays

29:39: Lessons from Corporate to Startup Culture

32:37: Localisation and Market Adaptation

37:12: Strategic Focus on Domestic Growth

40:39: Future Innovations and Brand Vision

In that time the business has gone from strength to strength, becoming a household name in the functional drinks space and Katie has just been promoted to USA Director of Sales.

In this episode we dig into the importance of team dynamics, company culture, and employee wellness initiatives in how to build a high functioning team that is over 60 people now!

We delve into Tripp's expansion into the US market, tailoring and expanding their diverse product range, and the significance of resilience in sales. 

I loved this chat, and I'm sure you will too!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00: Introduction to Tripp and Its Founders

03:49: The Journey of Tripp: From Concept to Brand

06:23: Team Growth and Company Culture at Tripp

09:31: Expanding into the US Market

12:03: Education and Career Path of Katie Edmunds

14:30: Challenges and Resilience in Sales

17:23: Celebrating Wins and Learning from No's

25:16: Navigating the Early Days of Tripp

27:40: The Evolution of CBD and Consumer Education

29:57: Expanding Product Range and Meeting Consumer Needs

32:35: Employee Wellness and Company Culture

34:10: Advice for Newcomers in the Industry

37:42: Finding Balance and Enjoying the Journey

Recorded live at ⁠Bread & Jam⁠ (Thanks to ⁠Aztec⁠) this panel was with:

🌾 Thiviyan Umapathysarma - Oat Avenue

🍫 Charlotte Miller - Caroboo

🍺 Jacob Liddle - Jiddler's Tipple

Sharing the lessons and learnings along the way about ways to save, and to waste money!

I’d love to hear what you think of this one - personally I LOVED it!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00: Outsourcing Production and Cost Efficiency

01:27: Founders' Journeys: Capital and Growth

01:55: Milestones and Key Achievements

05:12: Financial Lessons: Spending Wisely

09:09: Navigating Challenges and Mistakes

12:30: Effective Marketing Strategies

16:00: Understanding Margins and Pricing

19:33: Hiring Smart: Building the Right Team

22:56: Investor Relationships and Transparency

26:14: Cash Flow Management and Resourcefulness

Rory is now the Chief Marketing (/Mischief) Officer at GymNation - a mega gym taking over the UAE with their huge well equipped offering.

He's already causing a stir with 'The Coolest Class in Dubai' and other fantastic initiatives, but I wanted to dig into his background, and what it's like moving to Dubai whilst raising a young family.

So that's exactly what we did!

Rory reflects on his experiences at GymBox, Paddy Power, Pizza Express and more - discussing how finding the right people and teams to let you have freedom of creativity can lead to some amazing PR campaigns and brand awareness.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00: Introduction to Rory McKenty and Gym Nation

02:55: Moving to Dubai: A New Chapter

05:50: Innovative Marketing at Gym Nation

09:48: The Roots of Creativity

12:57: Career Progression in Marketing

17:36: Transitioning from Paddy Power to Pizza Brands

19:39: The Impact of AI on Marketing

24:53: The GymBox Experience and Highlights

25:39: Creative Freedom at GymBox

28:00: Innovative Marketing Strategies

32:34: Brand Collaborations and Creative Campaigns

35:13: Navigating Challenges in Marketing

38:36: Personal Reflections and Future Plans

41:35: Marketing in Dubai: A New Perspective

Recorded live at Bread & Jam (Thanks to Aztec) this panel was with:

🐣 Anna Richey - Two Chicks 

🍲 John B Stapleton - Ex New Covent Garden Soup Co / Little Dish 

👨‍⚖️ Phil Hails-Smith - Joelson | B Corp

Sharing the highs, lows, ins and outs of building and finally existing a brand.

I’d love to hear what you think of this one - personally I LOVED it!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00: Panel Introductions and Backgrounds

01:14: Understanding Exit Strategies

01:53: The Journey to Exit: Anna's Experience

02:18: New Chapter

02:47: Timing Your Exit

05:33: Key Metrics for Successful Exits

08:59: Lessons Learned from the Exit Process

11:29: The Importance of Brand Differentiation

14:30: Advice for Future Exits

18:55: Post-Exit Involvement and Future Plans

23:04: Challenges and Watch Outs in Exiting

26:57: Audience Q&A: Insights and Advice

YF are a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale. They provide advice and a wide range of services to retailers, investors and the brands themselves - one of which includes operations, and that's where Phil comes in!

He shares insights from his early career, key lessons learned, and the significance of cash management in business. Phil emphasises the complexities of operations and supply chain - and is on a mission to celebrate these unsung heroes with OpsFest - running for the second time this year!

I loved this chat - without Operations there is no business! Enjoy

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

License code: QWUZIDMAML7QE7ZI

Chapters:

00:00: Introduction to Phil and YF Consultancy

03:38: The Launch of Opsfest: A New Era for Operations

08:16: Phil's Journey: From Philosophy to Operations

17:44: Challenges in the Food Delivery Industry

22:03: Mental Health and Burnout in Operations

27:09: The Importance of Relationships and Flexibility

35:14: Operational Support for Brands

40:22: Connecting with YF and Future Opportunities

Laura's background is fantastic, having worked at Mondalez and PepsiCo, looking after brands such as Mini Eggs, Creme Egg, Green and Blacks and so many more.

Laura also had experience of being an entrepreneur herself, with the amazing Kaleido Salad Roll business.

And then taking the step back into employment for where she is today.

It's a brilliant story and SO much to gain from this - I really hope you enjoy it.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

License code: QWUZIDMAML7QE7ZI

Chapters

00:00: Introduction to The Unfounders Podcast

04:04: Revamping The Real Greek: A Culinary Journey

09:09: Balancing Two Brands: Franco Manca and The Real Greek

14:34: Laura's Career Journey: From Corporate to Entrepreneur

19:40: The Challenges of Running Kaleido and Moving On

26:18: Returning to Corporate Life

32:12: Exciting New Launches and Promotions

XOXO are a stunning prebiotic soda brand taking over Europe and The UK - and Shane is taking the helm leading all things brand.

I loved digging into his background and past journey, working at brands like Northern Bloc ice cream and Moju.

Shane also shares the work he's doing to remove stigma around grief, with his inclusive running club Step by Steppers that he created after sadly losing his father.

Shane is an absolute legend, and I really hope you enjoy this episode!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

License code: QWUZIDMAML7QE7ZI

Chapters

00:00: Introduction to XOXO Soda and Shane's Role

06:49: Consumer Trends and the Rise of Functional Beverages

11:38: Creating Moments of Joy with XOXO Soda

18:30: Balancing Work and Personal Life

25:15: Shane's Career Journey and Lessons Learned

30:31: Learning from Experience and Consumer Engagement

37:28: Overcoming Obstacles in Events and Operations

48:06: Turning Personal Loss into Positive Action

He discusses the journey of Shandy Shack, its collaborations, customer demographics, and the challenges faced during rapid growth and acquisition. 

Will also reflects on his unconventional career path, lessons learned from his time in the army, and the importance of maintaining brand identity post-acquisition. 

The conversation highlights the evolving landscape of the drinks industry and the significance of moderation in drinking culture.

Check out Will's side project The Observational Buffet here

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters

00:00 Introduction to Shandy Shack and Will's Role

06:04 Distribution and Collaborations

11:39 Will's Journey to Shandy Shack

16:58 Growth and Evolution of Shandy Shack

23:36 Building a Collaborative Team Culture

30:12 Transitioning to a Larger Organisation

36:32 Learning from Mistakes in Scaling

Pimentae make delicious Margaritas - Spicy, Tommy, Cucumber and my favourite - Grapefruit, which was also just named the best canned margarita by BBC Good Food

Katie swapped a career in beer into the world of tequila and I loved digging into all things drinks, managing customers and activations - and what they're doing as a brand to make noise.

I loved this chat - and hope you do too!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

She shares insights into the brand's innovative approach to the wine industry.

We discuss the company's mission to make wine more approachable and fun, the strategic positioning that has led to its widespread acceptance, and the creative marketing campaigns that have captured consumer attention.

Emily also reflects on her career journey, the importance of company culture, and the lessons learned from both successes and failures in marketing.

The discussion once again emphasises the significance of community, creativity, and adaptability in the fast-paced FMCG sector.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Katie shares insights into the journey of Momo, a brand known for its high-quality, authentic kombucha.

We discuss the challenges of scaling a business, innovative collaborations, and the importance of maintaining product quality amongst rapid growth.

Katie also reflects on her career path, team dynamics, and the supportive culture within startups.

I loved the emphasis throughout on the significance of curiosity and community - and hope you do too!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters

00:00: Katie's Role at Momo Kombucha

03:36: Momo's Growth and Scaling Challenges

06:42: Collaboration with Tate and Unique Offerings

08:38: Momo's Market Position and Authenticity

11:20: Retail Partnerships and Seasonal Flavors

13:01: Katie's Career Journey and Insights

15:45: Building a Diverse Skill Set

18:32: Navigating Growth and Challenges

21:01: The Importance of Clarity in Communication

22:58: Fostering Team Culture and Bonding

25:33: Curiosity and Continuous Growth

28:46: Overcoming Operational Challenges

31:37: Exciting Future Plans for Momo

33:57: The Power of Community in Startups

36:14: Advice for Aspiring FMCG Professionals

Rudi is Head of Partnerships at Dig In, a company who provide boxes of essential items for students on their first day of university, and how this create meaningful connections between brands and young consumers in a time they are most receptive.

We touch on her vibrant journey from Spain to the UK, her experiences in hospitality, and her passion for engaging with Gen Z through innovative marketing strategies.

We also discuss the challenges of outreach in the marketing world, the cultural differences between Spain and the UK, and the importance of positivity in the workplace.

Rudi's diverse career path and her commitment to building community shine through in this engaging conversation - you're going to love it (and her!)

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters:

00:00: Understanding Diggin: The Concept and Its Impact

05:27: Rudy's Journey to Diggin: Personal Connection and Experience

09:48: Engagement Strategies: How Brands Connect with Gen Z

12:39: Challenges in Brand Outreach: The Ghosting Phenomenon

18:19: The Importance of Communication in Sales

20:33: Hospitality Experience: A Foundation for Sales Skills

21:54: Career Journey: From Hospitality to Insurance

26:52: Cultural Contrasts: Spain vs. London

36:09: Challenges in Business: Overcoming Obstacles

43:00: Connecting with the Community and Future Aspirations

I loved digging into the origins, heritage and why behind the brand, as well as unpicking everything around how the range has expanded to over 120 product and counting, and the role independents play in their strategy.

The conversation delves into the importance of customer feedback, the recent rebrand, and the significance of quality in organic products - as well as both of their careers.

I LOVED this one, and hope you will too.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters:

00:00: Introduction and Background of Mr. Organic

03:14: Product Development and Customer Feedback

05:43: Innovative Campaigns and Product Launches

08:46: Exploring New Product Lines

11:31: Rebranding and Market Positioning

14:00: The Importance of Organic and Health Trends

17:04: Personal Journeys and Career Paths

22:41: The Journey to the UK: Margaux's Story

26:11: Sales Experience: Learning from the Field

28:15: Passion for Food: The Driving Force

30:54: Career Development: Finding the Right Fit

32:54: Navigating Challenges: Lessons from Tough Times

36:45: Value vs. Cost: Educating Customers

39:23: Collaboration and Team Spirit

39:37: Music and Team Culture

Tribe make delicious, nutritionally focused products like flapjacks, brownies, cereals and more with the aim of supporting their community charity The Tribe Freedom Foundation, helping tackle human trafficking.

Will has been in the business nearly 10 years and I loved digging into his journey.

We dive into Tribe's origin story, the importance of operations in a growing business, sustainability efforts, team culture, and the challenges faced in the food industry.

Will shares insights on product development, collaborations, and the tools that help streamline operations, emphasising the community aspect of the brand and the shared experiences that come with running and working together.

I LOVED this one, and hope you will too.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters:

00:00: Introduction and Overview of Tribe

01:55: The Story Behind Tribe's Founding

04:45: Tribe's Social Impact and Charity Initiatives

07:43: Recent Product Launches and Brand Refresh

12:00: Will's Journey into Operations

14:38: The Importance of Operations in Business

17:01: Managing Growth and Supplier Relationships

19:35: Operational Tools and Software

25:57: Team Culture and Work Environment

28:03: Building a Young and Dynamic Team

30:35: The Power of Shared Experiences

36:59: Navigating Operational Challenges

43:06: Sustainability and Industry Regulations

45:18: Finding Your Tribe in Business

We discuss her journey from recruitment in healthcare to leading sales at Dirtea, emphasising the importance of team culture, wellness initiatives, and the brand's commitment to quality.

Nat also highlights the challenges faced in the industry, the significance of building relationships, and offers valuable advice for aspiring professionals in sales and FMCG.

There truly is SO much richness to be had here and I am a HUGE fan of the brand!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters:

00:00: Introduction to Dirty and Its Mission

04:20: Understanding Functional Mushrooms

07:19: The Dirty Product Range and Accessibility

10:26: The Versatility of Dirty Products in Food Service

13:10: Nat Slade's Career Journey and Transition to Dirty

19:20: Leadership and Team Development at Dirty

23:54: Navigating the Transition to Sales

24:51: The Shift to Mushroom Coffee

27:22: The Rise of Functional Foods

29:41: Balancing Work and Wellness

31:47: Building Team Culture at Dirty

33:43: Hiring for Success

37:31: Future Plans and Innovations

39:14: Overcoming Challenges in the Industry

43:14: Music and Motivation

44:17: Advice for Aspiring Sales Professionals

Pollen + Grace have been championing healthy, fresh, plant-based food for a decade now, and they don’t show any signs of slowing down.

I loved digging into Kerry’s time there pretty much since day one! What is it about her role that’s kept her engaged for 10 years, how has the brand evolved and changed.

What challenges have they had to overcome, and what does the future hold for them?

There truly is SO much richness to be had here and I am a HUGE fan of the brand!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters

00:00: Introduction to Pollen and Grace

02:29: The Brand Story and Mission

04:52: Evolution of Pollen and Grace

06:40: Brand Messaging and Market Positioning

08:51: Team Structure and Work Environment

10:34: Brand Evolution and Packaging Changes

14:20: Challenges and Learning Experiences

16:46: Product Development and Feedback Loops

20:28: Market Trends and Consumer Behaviour

22:48: Personal Journey into the Food Industry

24:45: Passion and Commitment to the Brand

27:17: Future Plans and Innovations

30:31: Community and Networking at Mission Kitchen

33:18: Conclusion and Recommendations

We discuss the innovative concept of pickling liquids, the importance of reducing food waste, and his journey in the food industry.

Jack shares insights on community engagement through events, the support provided by Mission Kitchen for startups, and the challenges faced in entrepreneurship.

Jack also emphasises the significance of work-life balance and the value of being part of a supportive community in the food business.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters

00:00: Introduction to Silk Pickling

04:04: The Concept of Home Pickling

07:14: Team Structure and Growth

09:05: Passion for Cooking and Culinary Journey

11:40: Events and Community Engagement

17:00: Mission Kitchen and Its Impact

22:50: Challenges and Learning Experiences

34:09: Final Thoughts and Advice

In this episode we discuss Liv's journey from Unilever to leading a pioneering gluten-free brand.

She shares insights on the evolution of White Rabbit's product range, the importance of consumer feedback, and the challenges faced in the food industry.

Liv emphasises the significance of working for brands that align with personal values and the impact of strong leadership in fostering grow.

Plus SO much more!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠Uppbeat⁠

Chapters:

00:00: Introduction to Liv Marshall and White Rabbit

03:19: The Evolution of White Rabbit

05:10: Product Highlights and Business Growth

06:56: The Role of Gluten-Free in Food Service

07:32: Liv's Day-to-Day as Head of Commercial

09:48: Liv's Career Journey: From Unilever to White Rabbit

14:09: Lessons from Unilever: The Big Business Experience

19:39: Transitioning to Oatly: Seeking Growth and Challenge

23:15: Diverse Backgrounds and Team Dynamics

27:35: Transitioning from Oatly to White Rabbit

31:42: Rebranding and Product Evolution

37:20: Consumer Engagement and Feedback

40:06: Learning from Career Challenges

42:44: Advice for Aspiring Professionals

43:33: Celebrating Female-Led Brands

44:54: The Journey and Lessons Learnedtro Jingle Credits to All Good Folks

In this first installment, Mitch sits down with Alex Locke - Brand Manager at plant-based cheese brand Mondarella.

Alex shares insights into the plant-based cheese market and her career journey working in brands like Yankee Candle, The Food Doctor and Ocado.

We also dive into the collaborative spirit fostered within Mission Kitchen and how Mondarella use the space. Leading to unique buyers boxes with chutney and crackers made on site.

Plus SO much more!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠Uppbeat⁠

The conversation explores the origins of BlendSmiths, the importance of quality ingredients, and the role of partnerships in building a successful brand.

Holly discusses the challenges faced in the industry, the significance of hospitality experience, and some exciting NPD that has just been released!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

In the last 12 months, the business has flown from £6.5 million to £11.1 million and with 80% of that coming from online and D2C sales!

In this conversation we talk about the importance of building a community as a way of fostering customer loyalty.

We dig into Ian's career working at brands like Danone, Twinings, Britvic and AB World Foods and the lessons he's learnt along the way.

Why it's so important to be passionate about what you do - and SO much more.

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

00:00: Introduction and Background of Hunter & Gather

02:39: Growth and Market Trends in Health Foods

05:15: Company Culture and Team Dynamics

08:18: Sales Strategy: D2C vs Retail

11:15: Building a Community and Brand Loyalty

14:05: Navigating Retail Partnerships and Accelerators

17:06: Ian's Career Journey and Sales Philosophy

18:44: The Journey into Sales

21:08: Transitioning to ABF and Twinings

24:08: Growth and Leadership at Twinings

26:26: From Big Business to Scale-Up

27:43: Lessons from Big Corporations

31:37: Navigating Challenges and Mistakes

34:56: Strategic Focus in a Growing Business

38:01: The Soundtrack of a Career

Operations is rarely given the spotlight it deserves despite it being the backbone of a business. You can't grow a brand if you can't get products from A to B and everything that's involved in making that happen!

Brands need people as passionate about Ops like Sophie to help take care of things and it was great to dig into her journey, some of the tools she uses to streamline processes, her love of Disney - and SO much more.

There is SO much richness in this - I really hope you enjoy it!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

00:00: Introduction and Background

02:13: Spoon Cereals: The Brand and Its Mission

04:41: Sophie Hall's Journey into Operations

07:21: Experiences at Rude Health and Snowbird

09:37: Getting Hired at Spoon Cereals

11:58: Work Culture and Team Dynamics

14:39: Challenges in Operations

16:57: Operational Efficiency and Lessons Learned

17:12: Navigating Challenges in Operations

18:12: Leveraging AI for Efficiency

20:41: Career Learnings and Personal Growth

22:29: Innovations in Product Development

22:59: Sustainability and Upcycling in Food Production

25:16: Empowering Women in Business

27:22: Essential Tools for Small Teams

29:23: The Spirit of Trying Everything

Today's episode is with David Morrin, the Commercial Director at Whole Foods Wholesale Ireland, shares his extensive experience in the health food industry.

He discusses the differences between the Irish and UK markets, the importance of building relationships with brands, and the evolving trends in health and wellness products across his 20 year career.

We discuss the need for empathy in customer service, and the value of storytelling in brand success.

David also provides valuable insights on how brands can effectively approach Whole Foods and navigate the complexities of the Irish market.

There is SO much richness in this - I really hope you enjoy it!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

Chapters

00:00: Introduction to David Moran and Whole Foods Wholesale

01:45: David's Journey and Role at Whole Foods

04:40: Understanding the Irish Market for Brands

07:58: Trends in Health Products Over 20 Years

09:50: Sourcing Products and Customer Insights

11:29: Navigating Compliance and Market Trends

13:31: Impact of Brexit on Trade and Opportunities

15:20: The Importance of Customer Relationships

17:51: David's Career Path and Educational Background

23:49: Lessons from Hospitality Experience

24:34: Empathy in Business Relationships

26:22: Brand Evolution and Identity

28:25: Navigating Market Entry Strategies

30:49: Success Stories and Learning from Experience

34:45: Managing Expectations and Communication

38:57: Approaching Distributors Effectively

Sarah shares her journey through various roles in HR, highlighting her experiences at Made.com, Moth Drinks and more.

She discusses the challenges faced during the administration of Made.com (missing out on maternity leave), the importance of employee engagement and retention strategies, and her insights from working in Dubai's SME landscape.

Sarah emphasises the significance of personal development and creating a supportive workplace culture, while also teasing exciting future developments at Moth Drinks including their latest delicious NPD!

This episode is full of tips on how to build a great workplace, and how to find a job you'll love.

If you're interested in how companies grow, or just want to hear an inspiring story, you'll love this!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

00:00: Introduction to Sarah Fairbairn and Moth Drinks

02:57: The Importance of a Head of People in Startups

05:51: Recruitment Strategies and Company Culture

09:08: Knowing When to Hire: A Startup Perspective

12:10: Collaboration and Inclusivity in Business

15:03: Moth's Working Culture and Flexibility

18:03: The Role of HR in Modern Business

20:57: Sarah's Career Journey and Education

25:53: Navigating Career Transitions

28:30: Challenges in HR During Crisis

31:30: Learning from Experience

32:52: Working in Dubai's SME Landscape

34:57: Implementing Effective HR Processes

39:37: Retention Strategies and Employee Engagement

43:50: Future Plans and Exciting Developments

Lewis Alexander Baxter is the COO of Kurogo, a personal branding agency, and we discuss the importance of building a personal brand no matter whether you're an entrepreneur, or an employee.

Lewis also opens up about his experiences with grief and mental health after losing his mother, emphasising the need for open conversations around these topics.

He's super passionate about getting more young people in charities having started one when he was 18.

He also shares insights from his TEDx talk (which he had to prepare for in 10 days) and why he encourages others to embrace their emotions while navigating their personal journeys.

We also touched on his future aspirations and new ventures in the functional drinks space with FUNC (watch this space).

This is a really open honest conversation and I am so grateful to Lewis for sharing so candidly.

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠ or in the comments below!

Also, check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

Chapters

00:00: The Importance of Personal Branding

04:18: Building a Personal Brand: Strategies and Tips

06:52: The Role of Personal Branding in Career Advancement

09:51: Lewis's Journey and Involvement in Charities

12:37: The Impact of Mental Health on Career Choices

15:20: Youth Representation in Charities

19:18: Empowering Youth Through Charity Engagement

21:16: Navigating Grief and Mental Health

25:23: Balancing Education and Personal Challenges

29:36: The Impact of TEDx Talks on Mental Health Awareness

32:42: Finding Purpose in Helping Others

37:04: Advice for Those Struggling with Mental Health

40:41: Celebrating Achievements and Future Aspirations

Mike shares his journey from nearly 20 years at PepsiCo to the startup world, discussing the challenges and innovations in food science

The conversation delves into the importance of communication, curiosity, and the lessons learned from both successes and failures in R&D

Mike emphasises the need for boldness in asking questions and the value of understanding consumer needs in product development and his anecdotes are brilliant.

I LOVED this one!

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠ or in the comments below!

Also, check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

Chapters

00:00 - Introduction to Mike Spurr and The Good Pulse Co.

05:05 - Understanding P-Power Technology and Product Development

09:43 - Transition from Corporate to Startup: A Personal Journey

14:50 - Communication and Collaboration in Teams

17:25 - The Roots of Curiosity: From Childhood to Food Science

25:56 - Career Path: PepsiCo and Lessons Learned

31:12 - Investing in R&D for Better Products

36:29 - The Challenges of Big Corporations

42:45 - Learning from Tough Times

54:04 - People Development in Large Organizsations

57:40 -Advice for Aspiring R&D Professionals

Today's guest is Luke Chadwick - On Trade Manager at Local Beer

Local are on a mission to lighten up the beer industry with their award-winning, lower-calorie, floaty session pale ale

Luke made the move from banking to beer, stepping away from the corporate life at Santander and diving head first into the drink space.

He is SUPER passionate about the local pub community. From the landlords, the staff, the chefs, and of course the customers.

I loved digging into his journey as to where this passion stemmed from, his working journey and what made ultimately change direction to join the Local movement.

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠ or in the comments below!

Also, check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

In this conversation I loved digging in to how Dean fell into the world of cheffing by accident as a teenager just over some inspiring conversations with the chefs on his break.

How he worked his way up in the industry in various kitchens, working under the incredible Mark Hix. To eventually earning a 2 AA Rosette during his first year as Head Chef.

We talked about how special his time was working in the world's oldest museum kitchen at the V&A Museum and cooking for David Bowie.

What it's like to operate within food & drink at an airport, where people expect their food to be on the table within just 15 minutes!

Plus how they like to work with suppliers, franchise partners and SO much more.

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠ or in the comments below!

Also, check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

We are huge fans of the BOL range at home, from their soups and meal pots, to their new power shakes set to do big things in 2025.

Lydia went from studying art and language at University, into a few internships in design agencies.

From here she ended up in the world of FMCG and has been with BOL for nearly 4 years.

It was great to understand how her passions and skills turned into a career.

What her role as content marketing manager entails, and why she's all about building community.

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠ or in the comments below!

Also, check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

He's now back in the world of challenger brands as the Managing Director at ⁠Good & Proper Tea⁠ along with founder and wife ⁠Emilie Holmes⁠.

In this conversation we dig into:

- Tom's early career experience at PwC

- Why accelerators & incubators are so important for the industry

- Potential watch outs brands need to be aware of when joining these programs

- What it's like to be back the other side as a challenger now battling it out in the sector against some big competition

- What Good & Proper Tea do differently to stand out, from events, to positioning, to sourcing etc

And SO much more...

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠ or in the comments below!

Also, check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠

I met Jorge at a YF course for category management last year and I KNEW I had to get him on.

He's a man who know's his stuff, and this conversation is rich with insights and tangible lessons for anyone working in the world of retail.

We dive into:

His first sales role at American Tobacco after moving away from the idea of being a PE Teacher.

Moving on to The Big Prawn Company and the lessons along the way.

Joining Natural Balance foods (TREK & NAKD) and starting to thrive in a food & drink brand he truly believed in.

The experience of working through a major acquisition by Lotus bakeries and the changes that caused.

And why Bio & Me is such an exciting brand to be a part of.

Plus SO much more.

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Also, check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

She's now the Managing Director at Blue Turaco Coffee - But what makes their coffee so special? Well POWERFUL COFFEE = POWERFUL IMPACT

Blue Turaco is the first coffee brand in the UK that is owned by an African farmer - Wycliffe Sande.

We discuss his story of being a farmer & founder and why they're on a mission to champion robusta coffee.

How they support direct trade with small hold farmers in Uganda and why this level of transparency is the backbone to what they represent.

What’s it like having a founder out of the country for a third of the year?

Various lessons Rosie learnt from her time in the industry.

And so so much more!

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Also, check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

In this episode we discuss fractional working, what that means, the pro's and cons and way's of making it work.

His time working for a number of amazing challenger brands like Minor Figures, Hunter & Gather, Eleat, Saved and more.

Why he's now gone back to working full time for just one brand.

And SO much more

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Also, check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

Jess is such a powerhouse in the FMCG world and she does it all with a smile.

We discuss her time at Popchips, working under our previous guest Ruth Fittock and what that whole experience was like.

Working her way up at Karma drinks across a 5 year career all the way to Country Manager.

Freelance consulting for brilliant brands like Everleaf and Arrowtown Drinks where she was involved in the latest gorgeous brand refresh.

The importance of mental health in the workplace and how to support founders as second in command.

Her catchphrase “If it’s not organised, then it’s not fun” 

And SO much more

Now going freelance, I have no doubt she’s going to continually add value and drive impact in the space. For now, enjoy the episode!

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

Today I am joined with Martha Jensen, the amazing Brand Manager at Bold Bean Co.

Unless you've been living under a rock, you have probably seen and heard all about them, with many celebrity admirers like Jordan North, Ottolenghi, Nigella and Tim Spector.

We dig into how they've built such an amazing brand

What it's like to work remotely and stay connected

How they continually engage their customers online, and via subscription

Her time working at the amazing SmartWorks charity and Rude Health

And SO much more

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

(The fact it rhymes is not lost on her don't worry!)

DASH have developed a delicious range of sparkling waters, infused with wonky fruit and no sugar, sweeteners or calories.

In this conversation we dig into what it's like to take on the big players in the soft drink space head on.

Tash's time working at some other amazing brands including Blanco Nino, MOTH and the masters of data, Worldpanel by Kantar.

And even life working on a super yacht...

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

India's career path is fascinating - travelling the world to places like India, Mozambique, Argentina and New Zealand whilst working in a number of different businesses along the way.

The stories and lessons she's picked up along the way have so much value, and add to the impact she's now providing at TrueStart.

We dig into their first major OOH campaign that created a PR reach of well over 5 million - as well as a major uplift in rate of sale, and followers too.

This was such a fun conversation - fuelled by delicious coffee of course.

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠⁠here⁠⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠⁠here⁠⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠Uppbeat

She is a powerful voice in the community - fighting for positive change when it comes to period care and menstrual health inclusivity.

Emmy is a passionate yoga teacher, running classes alongside her sales role.

This conversation was fascinating - especially as a male knowing very little about the space, but now with a daughter, something I am aware I should be clued up on.

We dug into the balancing act (pun intended) of sales and yoga, why language is so important around how period products are communicated, what more businesses can do to look after their employees and so much more!

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat

We talked about the experience of bringing someone else's brand to life - and how she fell into the consultancy world (and accepting this title!)

We dug into all her various experience in managing bars, working at music festivals, the beer industry - and the amazing work she does as a trustee for Home Start Manchester.

This was such a fun conversation - super varied, but so much value of course!

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat

Well that's exactly what LAYLO do - and boy do they do it well!

Today's guest is the wonderful Daisy Larkan, BDM at Laylo and the co-owner of First Draft Bar & Kitchen with her husband.

We dive into the stigma around boxed and canned wine, and why it's whats on the inside that counts!

From sustainability & freshness of boxed wine, to being a book editor to making the decision to open a venue with her husband - we dug into SO many fascinating topics that I loved!

As always, thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat

Here is the live recording of a panel that took place at the first ever YF Ops Fest event held at Candy Kittens HQ last month.

I had the pleasure of chairing a stellar line to dive into the biggest supply chain problems and how to overcome them with:

Georgia Riches - Liquid Death

Daniel Hayward - Candy Kittens

Ann Holt - GRUBBY

This was SUCH a brilliant conversation - huge thanks to Phil Peters for asking me to get involved and to the AV team who expertly captured the audio for this.

As always, if you liked this episode let me ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠here⁠⁠.

Shiada has over 25 years working in Aviation (17 of those at Virgin) and now looks after 'anything that pours on board.' She is a huge champion for challenger brands, having helped onboard Trip, Perfect Ted, NICE Wine, Tom Savano and more.

Hari is an accomplished chef, has released multiple cookbooks and is the founder of the UK's biggest Indian digital food platform HariGhotra.co.uk. We discuss where her passion for cooking came from, her time as a Microbiologist at Birds Eye, working in 1 star Michelin Indian restaurant Tamarind collection and more.

This conversation covers:

• The importance of operational practicalities & relationships with suppliers
• Allergens on board
• Keeping the food & drink exciting & on-trend
• What it's like to work for Virgin
• When things didn't go well... (Covid and finding wine)
• Witnessing Richard Branson trying food that Hari got on board
• And SO much more

It was an absolute honour and a privilege for me to speak to Shiada and Hari.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠here⁠⁠.

(New Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat)

From working in the finance world at Bank of England and Deutsche Bank, Jack joined the team at Innocent which clearly left a lasting impression.

His next move was to Nestle, however missing that challenger buzz and energy, when the chance to join a social enterprise with two amazing founders at HISBE came his way, he took the leap (and pay cut).

This led to an amazing 10 year stint in a truly amazing ethical, award winning independent retailer. Sadly however earlier this year it went into administration.

We dug into all sorts of areas in this conversation, from doing work for good, the culture and mindset instilled at Innocent, to why games are so important to help us connect in away from the digital world.

Jack is so lovely, and this conversation was pure joy.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat

We discuss what the term Refounder actually means, why it was important to distinguish and how it's helped bring a new life and personality into the Ocean Saver brand. (As well as those fishy puns!)

And why the oceans need saving - and how Ocean Saver are doing this, challenging the major brands in the space (and calling out the greenwashing too!)

With Adam we discuss the differences between working at big P&G brands like Oral B, to small exciting challenger brand Parla.

Plus Emma's journey from Kiddylicious to the team at Ocean Saver and SO much more.

Adam & Emma are a dynamic duo! Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

New Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat

Who actually helps craft those delicious drinks & foods we all know and love?

Well Olivia (Lilly) Abrahmsohn is one of those people working behind the scenes in the product development world.

She's been knocking up amazing products for the likes of Innocent, Rebel Kitchen and most recently Joe & The Juice for years and now runs her own consultancy firm Tastebud Tickler to help brands with their NPD.

This conversation was fascinating! From discovering her skills and passion for taste - to the story of how she landed a role at innocent with a hot apple crumble.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

After 5 years in the armed forces, she kicked off her HR career at Hallmark, starting as a filing administrator and working her way up to International HR Director.

From there, she jumped into the food and drink world, taking on roles as HR Director and transitioning to Managing Director at Hain Celestial.

After a family-focused year off, Nadine found herself drawn to the ethics and mission of Sweet Freedom and made the move.

We chat about her bold transition from HR to MD, what it’s like going from managing thousands of employees to under 10, and everything in between.

Nadine is refreshingly open, honest, and vulnerable

This is one you won’t want to miss.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

From launching & selling his own brand of premium pork scratchings with Snaffling Pig. To leading and advising in brands such as Biffs, Oggs, Willicroft, Olly's and so many more.

Andy has been instrumental in the creation of Bidfood Open Doors Program and now sits as an Entrepreneur in Residence in the company a few days a week.

We dive into that whole process, why it's important, what it means, how it even came about plus so much more.

There is A LOT of value in this episode - I hope you enjoy it.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

Since we met on a panel this year at the Bread & Jam Food Service Summit, we've struck up a great friendship and I'm constantly learning from him.

In this episode we dive into Craigs time at Wildfarmed, reflecting on lessons and learnings from previous experience at Lyreco, SG World, Tchibo, Coffee World and Minor Figures.

He's been smashing it in the foodservice world winning listing in Bidfood, Brakes and major National brands up and down the country.

There is SO much value in this episode! Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

We dive into his passion for the health and fitness space, leading to working for all sorts of great brands such as The Collectiv, For Goodness Shakes, MOJU, Plenish, Savse & more.

Ben has had an incredible impact already in his time at Flawsome, winning foodservice listings left right and centre.

He's a force in the space - and does it all with a smile. I love chatting and hearing his journey, I hope you do too!

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

Ruth has a whole host of experience in a number of brilliant brands including Vitamin Water, Popchips and Simply Roasted - as well as being a Virgin Startup Mentor and advisor at Bold Bean Co.

After helping launch and run Vitamin Water's field marketing actives in the UK, Ruth went on to join as a founding member and Senior Marketing Manager in the UK arm of Popchips.

Taking this love of bagged salty snacks, Ruth helped launch the incredible game-changing HFSS compliant crisp brand Simply Roasted as Marketing Director.

We dive into al these experiences and more - this is one not to miss! Ruth is a super knowledgable, brilliant force in the FMCG space and it was great chatting.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

With a degree in Contemporary Theatre & Performing Arts, what made her make the switch to selling delicious gut friendly snacks?

We dive into her time at Redbull, AG Barr and the transition from a corporate and 'being a number' to truly becoming part of a brand and making a difference.

I LOVED this episode - there is so much value to be found and I hope you enjoy it as much as I did.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from?

Submit a guest request form on our website ⁠⁠here⁠⁠.

I knew I had to kick the series off with a bang, and who better than the boy in green taking over LinkedIn - ⁠Max Jones⁠.

Max is a Sales Exec aka Energy Spreader over at Perfect Ted - THE fastest growing natural energy brand in the UK (as if they need any introduction).

I LOVED speaking to Max, he's so full of infectious energy (obviously) and we unwrapped all sorts of gold in this conversation.

Thanks for tuning in and let me know what you thought of this episode ⁠here⁠ or in the comments below!

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠here⁠.

Max's other awesome instagram ⁠@TheMulletSociety

Unwrapping Employee Stories In the Startup World

Teams Make Brands - Not Just Founders

I’m here to shine a spotlight on the often unsung heroes.

The Unfounders is dedicated to amplifying the narratives of those unseen in the startup realm.

Join us in celebrating the heartbeat of entrepreneurial success.

The people behind the people behind the brand.

Hosted by Mitch Lee