The Obvious Choice

340 I Doing Hard Sh*t Together Creates Deeper Connection

Wed, 09 Jul 2025 10:00:59 +0000

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

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339 I You're Using Social Media All Wrong

Wed, 21 May 2025 10:00:00 +0000

For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more.

"The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do."

Creating content is an overrated way to build a business. So what's better?

Read the full article here: https://www.theptdc.com/articles/are-you-using-social-media-all-wrong

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribe

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338 I If You Want To Start a Business, Read This Book

Fri, 16 May 2025 10:00:00 +0000

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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337 I The Millionaire Mindset: What I Told a Stranger on the Subway About Real Success

Wed, 14 May 2025 14:01:51 +0000

A tap on the shoulder on the subway.

"Is that a sales book?" he asked.

I took the subway instead of driving to read. It turned into a 15-minute impromptu business consult with a man named Mandeep.

”It’s more about business structure,” I said, showing him the cover of Clockwork: Design Your Business to Run Itself.

He told me he was a new business owner with an e-commerce store.

Read the full article here: https://www.theptdc.com/articles/me-and-mandeep-talk-about-mentorship-on-the-subway

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribe

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336 I Admire Success Without Desiring Their Life

Fri, 02 May 2025 10:00:00 +0000

Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned that while it's healthy to admire what others have achieved, it's crucial to understand the full story of what they sacrificed to get there – and to recognize that their path might not be one you'd actually want to walk.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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335 I How You Can Avoid Burnout (in Life and Career)

Wed, 30 Apr 2025 11:13:18 +0000

The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and rest, doing and being, acceleration and recovery.

This approach isn't about sacrifice. It's about sequence. Not limitation, but liberation.

Let me show you how to stop drowning in overwhelm and start thriving through seasonal living.

Read the full article here: https://www.theptdc.com/articles/solving-burnout-a-very-old-solution

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 Solving burnout

1:52 The silent creep of stuff

3:02 Broken ancestral rhythms

5:15 The power of endpoints

6:29 The Slinky Effect

8:09 Breaking out of burnout

11:14 Finding your rhythm

334 I The Introvert's Guide to Meaningful Small Talk

Wed, 23 Apr 2025 10:00:00 +0000

Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less.

Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer at the gym), or via online chat, meaningful unscripted exchanges are becoming premium skills.

Read the full article here: https://www.theptdc.com/articles/ditch-your-cringey-conversations-with-just-two-small-tricks

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

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Timestamps

0:00 Small talk for introverts is a necessary evil

1:41 The Single Goal of Every Conversation

2:41 Trick 1: Ask Open Door Questions, not Stop Signs

6:22 Trick 2: Conversation Threading

8:40 5-Minute Social Prep

333 I Finding Meaningful Work in an AI World

Wed, 16 Apr 2025 18:33:54 +0000

Doing the work worth doing is a wonderful thing.

That's what I'll write about today—how doing work that makes you better as a result of the work, not because of any results you might get from it, is worth doing.

Read the full article here: https://www.theptdc.com/articles/as-ai-takes-the-easy-you-must-choose-your-hard

Pre-order my next book "The Obvious Changes" here: https://amzn.to/3EsBKUt

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

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Timestamps

0:00 Discover work worth doing in an AI world

1:52 Choose your hard

3:02 Your good work that matters is all that matters

4:45 The work worth doing tests

8:35 The exhaustion is satisfying

332 I How To Design Your Dream Life (Create Systems, Not Goals)

Fri, 11 Apr 2025 10:00:00 +0000

Today, I'm diving into the idea that real success isn't about chasing a finish line but about crafting systems that celebrate every little win along the way.

In this video, I share my journey on how shifting from traditional goal-setting to building effective, life-affirming processes can turn your everyday efforts into triumphs.

Order my book, "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 Most successful people set systems

0:52 Figure out ways to have pleasure along the journey

1:50 Change the way you look at success

3:30 Example of how I apply this mindset

4:43 Personal Celebrations & Milestone Experiences

6:25 Building a System of Process Celebrations

8:30 Conclusion: Winning with Systems Over Goals

331 I How to Grow Your Social Media from Nothing

Wed, 09 Apr 2025 10:30:00 +0000

Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best.

Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothing

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Mentioned in this video:

"Viralnomics: How to Get People to Want to Talk About You" https://amzn.to/4i1x0Dd

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 Growing my social media platforms

2:00 The Social Media Advice Paradox

3:03 Master the Four Stages of Social Media Growth

4:01 The Sea Lion Strategy

5:02 Don't Create a Community—Join One Already in Progress

6:00 The Sea Lion Method: Step by Step

6:34 The 15-Paperclip System That Built My Community

8:04 What's Working Right Now: Real Success Stories

8:41 My Current Approach: The Hidden Work

9:33 Connect More, Create Less

9:54 Five Connection Strategies That Outperform Content

15:15 The Psychology of Sharing

16:30 The Three Types of Content That Drive Growth

18:45 Final Practical Tips for Sustained Growth

19:21 Choose Your Path: Engagement or Sales

20:42 The Timeless Social Media Strategy

330 I 5 Books That Will Change Your Life

Fri, 04 Apr 2025 10:30:00 +0000

Books I recommended in this video:

Snow Leopard by Category Pirates https://amzn.to/4ii8zBS

The Comfort Crisis by Michael Easter https://amzn.to/3QHaKmS

Four Thousand Week by Oliver Burkeman https://amzn.to/4h2nxe3

Antifragile by Nassim Nicholas Taleb https://amzn.to/4hjOVVn

The Humans by Matt Haig https://amzn.to/41AicWR

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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329 I 5 Hard Truths About Creating Work That Matters

Wed, 02 Apr 2025 10:30:00 +0000

It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher.

I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone bringing something valuable into a noisy world.

Whether you're launching a product, sell a service, or creating art––these five lessons transcend any specific field.

Read the full article here: https://www.theptdc.com/articles/my-book-launch-didnt-go-all-that-well-really

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 What I learned from my book launch bombing?

0:49 Five crucial lessons I learned from this experience

1:04 Lesson 1: Positioning: The Art of Framing Value

3:42 Lesson 2: Audience: Quality over Quantity

7:24 Lesson 3: Influence: The Contextual Boundaries of Your Authority

10:15 Lesson 4: Mastery: The Illusion of Transferable Excellence

13:06 Lesson 5: Self-Reliance: The Ultimate Liberation

328 I The Reason You Should Start Writing

Fri, 28 Mar 2025 10:30:00 +0000

Writing isn't just about putting words on a page—it's about clarifying the chaos in your mind and presenting ideas in a way others can understand. In a world where AI can write for us, mastering this inhuman skill might be the most powerful advantage for any ambitious person today."

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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327 I The Explorer's Gene I Jonathan Goodman and Alex Hutchinson

Wed, 26 Mar 2025 10:30:00 +0000

In today's episode, I'm thrilled to sit down with my long-time friend Alex Hutchinson, New York Times best-selling author of "Endure" and his new book "The Explorer's Gene." We dive into the courage it takes to explore new creative paths rather than getting typecast by your past successes, and Alex shares how his unplanned writing journey led to his most powerful work.

Get my friend Alex Hutchinson's new book, The Explorer's Gene: Why We Seek Big Challenges, New Flavors, and the Blank Spots on the Map

Alex Hutchinson is the New York Times bestselling author of Endure, a longtime columnist for Outside covering the science of endurance, and a National Magazine Award–winning journalist who has contributed to the New York Times, The New Yorker, and other publications. A former long-distance runner for the Canadian national team, he holds a master’s in journalism from Columbia and a Ph.D. in physics from Cambridge, and he did his post-doctoral research with the National Security Agency.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 Alex Hutchinson Introduction

1:28 Discussing Alex's books, including "Endure" and "The Explorer's Gene"

3:12 The evolution of book writing toward self-development and life design

4:25 What exploration really means beyond physical travel

5:06 The dilemma of being typecast after success

6:18 The explore-exploit dilemma: balancing new ventures vs. known success

7:49 "It just didn't seem fun to me" - Making career choices based on enjoyment

8:50 The challenge of crossing between different professional worlds

10:47 How John and Alex first met through a cold email

14:00 The challenges of writing: structure vs. crafting sentences

17:33 How the interludes in "Endure" evolved organically

20:37 The choice not to track book sales and analytics

21:23 Injecting personal experience into writing in the age of AI

24:32 Writing with "your cup half full" to prepare for life's challenges

28:57 - Introduction to the Wundt curve concept

326 I Let Your Geek Flag Fly

Fri, 21 Mar 2025 12:06:05 +0000

In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If you're tired of blending in with everyone else online, I'm going to show you why your weird, nerdy passions are actually the key to standing out and connecting with the exact people who will become your most loyal customers.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 Introduction

0:20 What is your geek obsession?

0:50 Christina crossfit gym story

02:20 Comitology and Astrology

04:00 Location bias

05:00 SNASA

07:00 Building a vision out of your geek obsession

09:40 Being different

11:00 Industry norms

12:30 Risks

13:10 Difficulty in execution

13:35 Doing too many of the right things

14:20 Business model

16:15 Ben Mudge story

19:00 Follow your obsession

325 I Why Most People Never Achieve Greatness (And How You Can)

Wed, 19 Mar 2025 10:30:00 +0000

Success everywhere is a lagging indicator of becoming great somewhere.

Read the full article here: https://www.theptdc.com/articles/success-everywhere-is-a-lagging-indicator-of-becoming-great-somewhere

Order my book The Obvious Choice here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

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Timestamps

0:00 Most of what we're doing these days doesn't need to be done, we've just been doing it for so long that it’s become a thing that we do.

1:50 The constant pursuit of greatness

3:07 Finding what you're born to be great at

4:12 Greatness transcends how you make money

4:43 The struggle between deep work and platform growth

6:47 Social media success is a lagging indicator of real-world success

7:17 Ask key questions about your path

9:23 Greatness requires persistent, consistent, obsessive focus

11:34 The pleasure is in doing the work, not in it being done

13:16 Saying no to opportunities that take you away from greatness

14:53 Content strategy plan

17:26 What are you optimizing for?

324 I The Obvious Pivot: Refocusing My Podcast and Creative Life I The Obvious Choice Podcast

Mon, 10 Mar 2025 11:30:00 +0000

Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer.

I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Timestamps

0:00 Opening banter; Jonathan jokes about firing Rencel again

1:18 Upcoming changes to the podcast format

3:10 Focusing the podcast on shorter episodes and interviews

8:43 The "finite nature" of podcasting; Jonathan shares experience with Ben Greenfield

11:10 Story about Men's Health and content driven by advertisers

17:54 How podcasts overcomplicate health topics when simple advice often matters most

24:19 Personal quest to become a world-class writer

31:13 New content strategy across platforms

36:19 Writing process and time management

43:30 "Going pro moment" with "absurd focus"

323 I Find Joy in the Journey, Not the Destination I The Obvious Choice Podcast

Mon, 03 Mar 2025 11:30:00 +0000

In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge.

As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

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Timestamps

0:00 Episode Introduction

1:06 Fitness, pushing too hard, and recovery

4:38 Naturally slowing down as we age

5:50 How exercise bolsters creative work

7:14 Celebrating the process, not the outcome

10:56 Personal growth in relationships

16:27 Kendrick Lamar and Drake beef at the Super Bowl

24:07 How to celebrate the process

28:45 Ask this question: does it make you a better person?

30:30 Scheduling celebrations in order to complete difficult projects

34:23 Personal blind spots and different perspectives

42:09 The conflict between creating frameworks that sell versus deeper understanding

48:43 Discussing the bestselling book "Let Them Theory"

322 I Why Your Business Breaks Down I The Obvious Choice Podcast (HOT SEAT)

Wed, 26 Feb 2025 11:30:00 +0000

Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them.

If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

Timestamps

0:00 Paul Introduction

1:07 Paul explains his current bottleneck after rapid business growth in the first half of the year

1:55 Business growth inevitably leads to systems breaking

3:07 Paul shares his business vision and challenges as the bottleneck in his operation

4:24 The limitations of being a solo coach with many clients

6:57 Paul shares personal context about having OCD and ADHD

7:27 Jonathan emphasizes the importance of working with your natural operating style

8:00 Paul describes what makes him successful: empathy and his approach to coaching

9:10 The advantage of coaches who have life experience

10:30 Focus on your strengths

13:01 Create a detailed organizational chart exercise

14:57 Breaking down business tasks into smaller components

17:08 Delegating content posting while keeping control over creation

19:45 Overthinking certain tasks causes anxiety and brain fog

321 I Biggest Myths About Love I The Obvious Choice Podcast

Mon, 24 Feb 2025 11:30:00 +0000

I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it.

Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned about relationships – like how our differences, not our similarities, are what actually make partnerships work.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

Timestamps

0:00 Episode Intro

1:05 -The paradox of love

1:44 First 1-star review discussion and joking about career changes

6:15 Grow Separately to Grow Together

7:58 The 16th-century French moralist's quote about absence and love

13:31 The nature of distance in relationships

14:15 Complementary personalities in successful relationships

16:42 Evolution of love in long-term relationships

19:45 Critique of modern dating apps and algorithmic matching

22:38 Managing family finances in partnership

27:50 Modern dating and connection challenges

31:43 Organizational structures in life and relationships

34:42 Authenticity in Modern Dating

40:10 Reaction to "The Obvious Choice"

320 I Stop Trading Time For Money and Scale Today I The Obvious Choice Podcast (HOT SEAT)

Wed, 19 Feb 2025 11:30:00 +0000

Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money.

We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

Timestamps

0:00 Katherine introduction

1:48 Trying to transition to a semi-private training model.

2:52 Details about her online program offerings including nutrition coaching and habit coaching

4:35 Discussion of current client load

10:28 Advice about hiring for small businesses and identifying key skills

12:17 Exercise to identify what made past trainer "Chris" successful

319 I Why Success Left Me Depressed I The Obvious Choice Podcast

Mon, 17 Feb 2025 11:30:00 +0000

In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success.

Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in completing projects but in the transformative journey of working on them.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

My co-hosts:

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Timestamps

0:00 Jonathan Goodman introduction

0:33 Personal Reflection on Post-Book Depression

1:06 The Portuguese Fisherman Parable

5:18 The Paradox of Process vs Outcome

6:20 Reflection on Ghost-Written Books vs Personal Writing

7:52 The Obvious Choice Book Release Experience

9:35 Dealing with Unexpected Depression

11:14 Learning from the Experience & Getting Back to Work

15:53 Story About the Wealthy Oil Businessman

17:35 Retirement & Finding Purpose

19:55 "Boring Not Vacant" Concept

21:18 Critique of Living Without Projects

23:20 Story About Friend's Movie Podcast

24:34 Reflections on High School Friends' Reunion & Closing

317 I Building a Real Business vs. Building a Following I The Obvious Choice Podcast

Mon, 10 Feb 2025 11:40:00 +0000

In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice."

From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)

My co-hosts:

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

Timestamps

0:00 Episode Introduction

2:47 Jonathan has to pause for his son Jaden bringing lunch

3:30 Story about Ignite the Fire and early publishing decision

14:04 Modern social media marketing

22:25 Gym sales conversion rates discussion

26:23 Social media influencers vs thought leaders discussion

34:00 Balancing short-term vs long-term projects

45:04 Book launch results and reception

51:52 Lessons learned from book launch

59:47 Final thoughts on being self-reliant

316 I Mindfully Recreating Your Marketing I The Obvious Choice Podcast (HOT SEAT)

Wed, 05 Feb 2025 14:33:39 +0000

This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy!

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)

Who Am I?

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

Timestamps

0:00 Jason Introduction

0:28 Book Publishing Details

1:33 - Audiobook Production Discussion

3:01 - Marketing Strategy Discussion

5:19 - Digital Strategy Development

6:38 - Marketing Implementation Plan

8:18 - Landing Page Strategy

11:04 - Email Marketing Strategy

14:29 - Implementation and Scale

15:37 - Technical Implementation

16:33 - Workflow Integration

315 I The Power of More Good Friends in Your Life I The Obvious Choice Podcast

Mon, 03 Feb 2025 11:30:00 +0000

Today we're diving into something I've wanted to talk about for a long time: adult friendship.

This is probably one of the most important and least understood topics that can massively impact your quality of life. And I've got some pretty strong opinions on it – opinions that might seem a bit counterintuitive at first.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps

0:00 Friendship introduction

1:00 Audiobook narration and author readings

2:31 Adult friendship topic

6:06 Aristotle's three types of friendship

8:46 The importance of true friendship and time management

13:30 "Cameo friends" and guilt in relationships

15:24 Kindergarten friendships lasting through life

20:15 Parasocial relationships

24:43 Converting online friendship to real connection

28:12 Building community in different locations

33:13 The value of acquaintances and casual connections

41:10 Work-life balance and friendship priorities

47:19 Maintaining friendships

314 I Timing Your Coaching Practice's Growth I The Obvious Choice Podcast (HOT SEAT)

Wed, 29 Jan 2025 11:30:00 +0000

In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 Introductions and background

0:38 Kim's coaching journey and niche evolution

1:17 Target audience and coaching approach

2:30 Building an engaged following over time

3:30 Balancing NASA career with coaching

4:48 Challenges with scaling and time management

5:29 The "Avocado Business" concept

7:24 Speaking to moments vs. ideas

9:12 Discussion of business models and group coaching

11:42 Strategies for group programs

13:42 Creating targeted content and wait lists

16:39 Integrating different program offerings

18:17 Final advice on starting small

313 I Breaking Phone Addiction (That Actually Work) I The Obvious Choice Podcast

Mon, 27 Jan 2025 11:30:00 +0000

Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage that's designed to hack your primal brain. I don't believe discipline alone can work when it comes to controlling these devices, and that's why we need a set of clear rules and structures to keep them from controlling us.

Today on The Obvious Choice podcast, we're diving into some practical rules for taking back control of your phone and email usage, because if you're going to show up somewhere - whether it's for dinner with friends or time with your kids - you better actually be there.

Episodes referenced in this episode:

Episode 187: "Boosting Productivity with Well-being" featuring Dr. Gloria Mark https://youtu.be/_kHLi2zUSTQ?si=xOuVlQJShZOC6azb

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 The Obvious Choice Intro

0:45 Discussion about why discipline alone can't work with phones

2:25 The "leave your phone at the door" rule and its importance

3:18 Discussion about puzzles and coloring books as alternatives

4:23 Personal story about art class and coloring with his son

5:15 Conversation about adult vs. children's coloring books

7:24 Discussion about being authentically yourself

8:10 Tangent about food preferences and dining habits

9:45 Humorous discussion about Black Friday posts

10:14 Tangent about "Black Jeep Owners" group

12:25 Return to phone rules: saying "I love you" before checking phone

13:29 Discussion about phones at dinner tables and restaurant solutions

14:36 Tangent about credit card roulette and wealthy people's habits

15:52 Rule about not holding phone during conversations

17:47 Story about acknowledging children immediately when they speak

19:58 Rule about setting phone to black and white

22:33 Alternative solutions for managing social media usage

25:45 Discussion about social media strategy and audience building

26:22 Tips for organizing phone home screen

29:25 Email organization strategies and folder system

31:58 Discussion about email management and inbox organization

34:05 Rule about new subject lines for new email threads

35:39 The "touch it once" rule for email management

312 I Building a Fitness Business That Grows With Your Audience I The Obvious Choice Podcast (HOT SEAT)

Wed, 22 Jan 2025 11:30:00 +0000

In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

0:00 - Introduction & book launch discussion

1:08 - Lance's background as an online trainer

2:15 - Business metrics discussion

2:45 - Current audience challenges

3:56 - Target niche description

4:32 - New content project: Fitness "Hot Ones" spin-off

5:39 - Main challenge: Client affordability

7:51 - Discussion on backup plans and risk-taking

9:27 - Strategy: Growing with a maturing audience

12:51 - Marketing to life transition moments

14:04 - Building muscle in your 20s

17:19 - Different types of college clients

311 I Everything You Don't Know About Book Marketing (Part 2) I The Obvious Choice Podcast

Mon, 20 Jan 2025 11:30:00 +0000

Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched from pushing pre-orders to offering a free chapter, break down our podcast strategy (and why I had to completely change course on that), and get into the nitty-gritty details of our VIP boxes - which, by the way, are absolutely beautiful. But here's the thing: I'm exhausted as I'm recording this on January 8th, about a week out from launch.

All the months of preparation, networking, and planning are coming to a head, and it feels like I'm at that final steep climb before reaching the summit. This episode pulls back the curtain on the whole process for anyone thinking about launching a book or just curious about what goes on behind the scenes.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 - Introduction and continuation from part one about marketing "The Obvious Choice" book

0:29 - Discussion of content strategy and testing social media posts before launch

0:57 - Shifting focus from pre-orders to free chapter promotion, podcast touring strategy

1:27 - Overview of workload and personal reflections on launch preparation

2:02 - Discussion of launch fatigue and viewing the launch as beginning of a 10-year flywheel

4:11 - Content testing strategy and data-driven iteration of social media posts

7:00 - Shift in marketing strategy from pre-orders to sample chapter distribution

9:34 - Many Chat automation setup for book promotion and launch day notifications

11:49 - Reflections on the challenges of book marketing versus writing

13:23 - Discussion of podcast strategy and limitations

15:53 - Focus on niche podcasts and content creation from podcast appearances

17:34 - Creation of media page and promotional assets for podcasters

19:06 - Launch team coordination and calendar invite strategy

21:10 - "Jacked Nerds" lead magnet strategy and audience building

22:55 - VIP box strategy and design details

28:46 - Discussion of Casio watch inclusion in VIP boxes

31:37 - Personal letter and customization strategy for VIP recipients

34:19 - Logistics of VIP box assembly and distribution

37:43 - Philosophy behind "unscalable" personal touches in marketing

39:04 - Strategic bulk buy strategy, particularly in the CrossFit industry

43:00 - Video and meme marketing strategy for launch

49:19 - Book opt-in strategy and future automation plans

51:14 - Discussion of future book plans and long-term strategy

310 I The Perils of Book Launch I The Obvious Choice

Wed, 15 Jan 2025 11:30:00 +0000

My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

309 I Everything You Don't Know About Book Marketing (PART 1) I The Obvious Choice Podcast

Mon, 13 Jan 2025 11:30:00 +0000

With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get into it.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

308 I The Wrong Things To Optimize I The Obvious Choice Podcast (HOT SEAT)

Wed, 08 Jan 2025 11:30:00 +0000

Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise.

We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 Episode introduction

0:40 Jason introduction

1:17 Discussion of plans to revamp the mentorship program in 2025

2:58 Conversation about the scalability of the business mentorship program

3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement

3:47 Breakdown of program components

5:34 Jason shares experience running a Northeast coaches summit

7:29 Marketing strategy discussion

11:42 Discussion of different marketing tiers (gold, silver, bronze)

14:23 Analysis of lifetime customer value in relation to advertising

16:02 Discussion of launch timing and strategies

18:25 Comparison of twice-yearly versus monthly launch models

19:30 Discussion about testing and improving marketing over time

307 I Essential Rules for Living Well I The Obvious Choice

Mon, 06 Jan 2025 11:30:00 +0000

In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time ever, I actually wrote down my personal rules, things I've been working on and aspiring to. Some are habits I've already built, others I'm still working on, but having them written down has been a game-changer for reminding myself of who I want to be. We walked through rules like leaving your phone at the door (which I still struggle with sometimes), buying extra tickets to events to force yourself to be social, and never resisting a generous impulse. We got into some deep stuff about trust, honesty, and why you should never try to convince someone to trust you - that's usually a red flag.

Amber and Ren joined me, bringing their own experiences and perspectives, especially around the challenges of maintaining authenticity in business relationships. The whole conversation really centered on how these simple rules can help us be better to the people we love, because sometimes we show the least amount of love to those who matter most.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 - Introduction and discussion about rules/structure

1:19 - Discussion about phone rule and house boundaries

3:12 - Talk about work history and coaching

3:57 - Introduction to rules about people you love

4:30 - Discussion about buying extra tickets for events

14:05 - Conversation about trust and business relationships

21:19 - Rule about not lying and personal experiences

26:07 - Rule about taking responsibility

27:26 - Rules about friendship and giving compliments

33:05 - Stories about generous impulses

37:24 - Discussion about keeping special things special

44:07 - Wrap-up

306 I You Are Misusing Social Media I The Obvious Choice Podcast (HOT SEAT)

Thu, 02 Jan 2025 11:30:00 +0000

Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the surface.

I'm joined by Wallace, a trainer with 15 years of experience who's noticed something interesting - while he started targeting busy moms in their 30s, his most successful client base actually turned out to be women between 45-65, particularly empty nesters in executive and management positions.

We're going to break down how to lean into this market more effectively, and I'll share why I think focusing on life transitions - like becoming an empty nester - can be more valuable than traditional demographic targeting. We'll also talk about why having a meaningful conversation with one client like "Janet" and creating content from that could be more valuable than posting five generic pieces hoping one goes viral.

This episode is all about working smarter, not harder, and really understanding how to build genuine connections that lead to sustainable business growth. Let's dive in.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps:

0:00 Episode Introduction

0:45 Wallace Introduction

3:50 How do you make yourself the obvious choice?

7:40 Description of a favorite client

12:55 Do you recommend I switch my avatar?

16:25 Thank you for joining me.

305 I Bad Habits Start in the Home I The Obvious Choice Podcast

Mon, 30 Dec 2024 11:30:00 +0000

Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about stopping to appreciate sunsets.

Today's main focus was on rules that start at home because your home is where you build momentum for your day and show evidence of who you want to become. We covered everything from not keeping junk food in the house (because if it's there, you'll eat it), to mowing your own lawn (sometimes it's not about time value, but about caring for your space), to greeting people at the door when they come home. These rules aren't about being perfect - I certainly don't follow them all the time - but they're reminders of the person I want to be, ways to wake up out of autopilot and become more conscious of how we live our lives.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 - Episode Introduction

1:53 - Official start of the episode

3:39 - Explanation of collecting rules over the years

5:10 - Conversation with editor about book's progress (45,000 words)

8:15 - Discussion about potential book titles ("Too Early for Coffee")

9:33 - Introduction of "Shut Up and Watch the Sunset" as potential title

14:41 - Introduction to rule categories ("Bad habits start in the home")

16:18 - First rule: No junk food in the house

21:23 - Rule about making your bed

22:24 - Rule about prepping morning coffee

22:47 - Rule about toilet flushing ("If it's yellow...")

24:12 - Rule about buying 2-ply toilet paper

24:27 - Rule about mowing your lawn

26:06 - Rule about composting

29:07 - Rule about separating fields of play

34:09 - Discussion about electronics in the bedroom

36:11 - Rule about greeting at the door

37:17 - Final rule about being present

39:51 - End of episode

304 I Get Your Audience More Engaged I The Obvious Choice Podcast (HOT SEAT)

Wed, 25 Dec 2024 11:30:00 +0000

In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the journey.

I'll share a concrete pathway to hitting that $12K/month mark working remotely, break down pricing strategies that work, and give you actionable steps to have those important conversations with your clients. Whether you're just starting to think about going online or you're ready to make the leap, this episode is packed with the practical advice you need to make it happen. Let's dive in!

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 Introduction and core question

2:20 Who are you trying to engage with?

3:42 Who are your best clients?

5:25 Why do you want to get away from training in person?

7:50 How to make $12K/month working remotely?

10:00 Will your clients follow you on your journey?

11:55 What are your packages at right now?

13:20 How to approach your clients?

17:20 Take action!

303 I Preparing for the Unexpected I The Obvious Choice Podcast

Mon, 23 Dec 2024 11:30:00 +0000

We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Like living close to my parents instead of chasing that New York dream, or not overloading Calvin with extracurriculars like every other kid in the neighborhood.

Sometimes these decisions that look like missed opportunities are creating space for when life throws you a curveball. We got into how this connects with the themes in my upcoming book, The Obvious Choice, and had some great discussions about writing, resilience, and why keeping your cup half empty might be the smartest move you can make. Amber and Dave jumped in with their usual wit, we went off on some tangents about vegans in California doing jiu-jitsu (because why not?), and somehow wrapped it all up with a conversation about Stephen King and the power of authentic storytelling.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps:

0:00 Living with a half-empty cup

15:00 Initial discussion/reaction to the essay

25:00 Discussion about writing process and sharing

35:00 Deeper discussion about life philosophy

45:00 Wrap-up discussion

302 I Why Being 'Boring' Might Be Your Superpower I The Obvious Choice Podcast

Mon, 16 Dec 2024 11:30:00 +0000

Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I actually started this podcast for an entirely selfish reason - to write better books. Everyone says you should create content for your readers and listeners, but nah, this one's for me. I'm stoked that you're along for the ride though, and I hope it's fun for you to see these books basically get built in real time.

Once The Obvious Choice comes out in January (which you can pre-order now), you'll start seeing this process unfold. Today we're diving into exploration and how to add more of it into your life. Get ready to workshop this with me, and maybe let's figure out together why doing nothing might be worse than doing something boring.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

Timestamps

0:00 - Introduction and explanation of podcast purpose (writing books, workshopping chapters)

2:13 - Start of chapter section "Boring Not Vacant"

5:30 - Isaac's Lesson begins

11:25 - Author's personal reflection on writing and book production

14:45 - Discussion of The Good Place TV show

17:30 - Critique of business success stories and survivorship bias

21:15 - Coach-client disconnect discussion

25:40 - Story about mother-in-law's tattoo

28:15 - Personal story about Mexico and pregnancy

31:00 - Exploration and self-discovery

34:00 - Closing segment/outro with humorous "slow jam" reference

301 I The Hidden Truth About Social Media Growth (HOT SEAT)

Wed, 11 Dec 2024 11:30:00 +0000

In this episode, we discussed strategies for sustainable social media growth and business development. The conversation covers crucial topics including content recycling, community building, and the often-overlooked aspects of social media success beyond just creating content. Key insights include how to effectively reuse content, build genuine engagement through strategic partnerships, and develop business systems for scaling. The discussion also addresses common challenges like content creation burnout, hiring decisions for solo entrepreneurs, and maintaining a healthy mindset when dealing with sales and client outreach. Particularly valuable is the revelation that social media success isn't primarily about content quality, but rather about building reputation and fostering community engagement.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

@itscoachgoodman

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps:

00:00 - Introduction and social media growth challenges

13:16 - Discussion on collaborations and strategic partnerships

17:02 - Business organization and hiring strategy

26:56 - Content recycling strategy and social media management

31:37 - Dealing with content perfectionism

36:36 - Discussion on video call backgrounds and professionalism

46:46 - Advice for young professionals starting their careers

50:03 - Handling DM conversations and sales mindset

56:15 - Closing remarks

300 I The Art of Getting Lost

Mon, 09 Dec 2024 13:31:48 +0000

Hey everyone, today we're diving into what it really means to grow older without growing up. You know, some of my best memories come from getting completely lost - whether it's finding the world's best cup of instant coffee in Nicaragua, riding local buses in Uruguay, or navigating treacherous roads in Indonesia. But this isn't just about travel - it's about keeping that sense of wonder and exploration alive in everything we do. I'll share stories about how stepping off the beaten path, embracing uncertainty, and staying curious can make life richer, even if it means occasionally hitching a ride in the back of a sketchy produce truck with your family. Trust me, those are often the moments when you feel most alive.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

Timestamps:

0:00 - Discussion about what grandparents want to be called

1:00 - Introduction to topic of growing older without growing up

2:00 - Pop culture references and jokes

4:00 - Story about best coffee in Nicaragua

7:00 - Discussion about exploration vs vacation

9:00 - Story about Band-Aids seller in Uruguay

11:00 - Discussion about fundraising and Girl Scout cookies

14:00 - Story about driving in Lombok, Indonesia

19:00 - Philosophy on getting lost and being present

21:00 - Story about Crater Lake visit

23:00 - Discussion about Mexico and travel experiences

26:00 - Story about Al Capone and French islands

30:00 - Conversation about different ways people process information

33:00 - Personal discussion about sleep and worry

36:00 - Wrap up with jokes about cultural differences in adventure

299 I Why Social Media Should Be Your Last Priority as a Coach (Do This Instead)

Wed, 04 Dec 2024 11:30:00 +0000

I listened to two fascinating coaching conversations today. The first was with Daniel Corbett, who has an interesting dual role as both a minister and a fitness coach. He came seeking advice about why his in-person clients stick around longer than those he finds online. Throughout their discussion, they explored how he could authentically bridge his religious work with his fitness business, particularly through his connection to the International Churches of Christ. The conversation was really about finding that sweet spot between digital presence and real-world relationships.

Then the conversation shifted to Miles, who shared his experiences networking within the Filipino community in Toronto. He's been actively attending cultural events and making meaningful connections, including building relationships with high-achieving members of his community. Both conversations really drove home a key theme: the power of genuine, in-person relationships over purely digital connections in building a sustainable coaching business.

What's particularly interesting is how both cases show coaches finding success by engaging deeply with communities they're naturally part of - whether that's through religious affiliation or cultural heritage - rather than trying to be everything to everyone online.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

@itscoachgoodman

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

Timestamps

0:00 Daniel introduces himself as both a full-time minister and online personal trainer, working primarily with career-driven men 25-35. He explains his challenge: clients he meets in person tend to stay longer than those he acquires online.

1:43 Discussion about Daniel's ministry work with college students at University of Washington and Seattle Pacific University, and his approach to incorporating his religious background into his fitness business.

3:18 Jonathan discusses the importance of trust in coaching relationships, explaining it as a triangle of affinity, familiarity, and community. Daniel reveals all his long-term clients come through church connections.

6:13 Exploration of Daniel's church structure (International Churches of Christ) and its potential as a platform for business growth.

10:30 Strategic discussion about incorporating Daniel's faith background into his social media presence and bio without limiting his client base.

14:41 Jonathan suggests viewing social media as a nurturing tool rather than lead generation and proposes creating content specifically for church leaders.

19:14 Discussion about organizing minister workshops and networking events, with emphasis on letting participants share their stories rather than just presenting information.

298 I From Personal Trainer to Online Success: Jonathan Goodman's Origin Story

Mon, 02 Dec 2024 13:15:05 +0000

In this candid origin story, Jonathan reveals his journey from personal trainer to successful online entrepreneur. Growing up in a traditional professional family in Toronto, Jonathan breaks convention to build the Personal Trainer Development Center (PTDC) from scratch. He shares pivotal moments including a life-changing book gift from a client, his first affiliate sale that exceeded a day's training income, and a breakthrough $180,000 product launch that came just as he was questioning everything.

Through practical lessons on recognizing talent, choosing development over immediate gains, and the power of optimistic ignorance, he demonstrates how persistence and strategic relationship-building can transform a side project into a thriving business. A must-watch for aspiring entrepreneurs and fitness professionals looking to expand beyond traditional career paths.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

Timestamps:

0:00 - Playful opening banter about Tiny Toons

0:27 - Introduction to the podcast and book announcement

0:57 - Discussion of podcast outreach and origin story motivation

3:16 - Ball hockey story and Excalibur team anecdote

4:29 - Background on growing up in Jewish Toronto community

7:26 - University years and working at campus gym

9:54 - Early personal training career and client interactions

12:09 - Lesson on false economies and development over savings

15:23 - Pivotal moment with psychiatrist client Tom giving Rich Dad Poor Dad

21:40 - Document compilation leading to first book

24:31 - Conversation with Rick about PhD vs writing a book

26:27 - Finding an editor and publishing process

28:47 - Discussion of optimistic ignorance in entrepreneurship

32:05 - Website creation and early marketing efforts

38:32 - Building relationships with other fitness professionals

41:01 - Learning internet marketing through others' products

44:02 - First significant affiliate sale moment

47:07 - The "freedom number" concept

50:34 - Building community and product development

52:58 - Launch of 1K Extra course

55:03 - New York wedding story and final launch success

59:19 - Follow-up about maintaining relationships with mentors

297 I The Untapped $100K Fitness Niche (HOT SEAT)

Wed, 27 Nov 2024 11:30:00 +0000

In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.

You'll discover:

Why empty nesters make ideal online fitness clients (they have time, money, and motivation)
How to build your marketing calendar around university start dates
The key difference between local gym marketing and online coaching
Why targeting "busy moms" might be hurting your business
A repeatable system for scaling your online fitness business

This episode is a must-watch for gym owners looking to expand online or online coaches struggling to find their perfect niche. We even break down specific marketing angles and messaging strategies you can use to attract this untapped market.

Plus, we discuss creative business models, including how to partner with influencers if you prefer staying behind the scenes. Whether you're just starting your online fitness journey or looking to scale your existing business, this conversation will give you actionable insights you can implement immediately.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host:

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

296 | The Illusion of Being Stuck: A Guide to Freedom

Mon, 25 Nov 2024 17:10:00 +0000

💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139

I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend's story of feeling trapped in his successful career. The episode weaves together themes of walking costs, perceived limitations, and the illusion of being stuck, ultimately revealing that freedom isn't about beaches or private planes – it's about having options and control over your choices.

Drawing parallels between travel with no fixed route and life with no fixed expectations, I examine how we often become prisoners of our own success, letting status, belongings, and others' perceptions dictate our paths. The message is clear: true freedom comes not from what you own or achieve, but from your ability to choose your direction, even if you decide to stay right where you are.

Timestamps:

0:00 Introduction and road trip story setup

0:37 Details of 48-day national parks adventure

1:44 Story transition to friend stuck in career

2:53 Discussion of walking costs and freedom

4:35 Freedom vs self-imposed limitations

6:14 Mentor's advice on prioritization

7:37 Analysis of anxiety and life balance

8:45 Discussion of selfishness and control

10:02 Behind-the-scenes podcast discussion

11:46 Conversation about podcast listening speeds

13:34 Discussion about religion and hope

16:47 Wrap-up and podcast recommendations

📚Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139

👉FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

🎙️Host:

Instagram: @itscoachgoodman

Twitter: @itscoachgoodman

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at: https://www.5repsfriday.com/

295 | From Stuck to Inspired: Real Strategies to Reignite Your Coaching Business (HOT SEAT)

Wed, 20 Nov 2024 11:45:00 +0000

Have you ever felt stuck in your coaching business or wondered if success was a fluke?

If you’ve struggled with imposter syndrome, maintaining momentum, or reigniting creativity in your work, this episode is packed with real strategies to help you move forward.

In this mega episode of The Obvious Choice Podcast, we’ve combined three insightful hot seat conversations featuring coaches who share their challenges and breakthroughs. From leveraging your local reputation for online growth to creating niche content and finding inspiration, these discussions will resonate with anyone navigating the ups and downs of coaching.

You’ll learn how to:

Use creativity to stand out in your niche.
Tap into your existing network and build from what’s already working.
Reframe challenges as opportunities for community connection and personal growth.
Design content that resonates with your audience and attracts the right clients.

If you’ve ever felt the emotional rollercoaster of coaching–and wondered how to keep going–this episode is for you.

Key Takeaways

(00:00) Introduction to Nick's Journey

(00:47) Challenges and Emotional Rollercoaster

(01:58) Recalibration and Creativity

(04:52) Targeting Specific Audiences

(06:55) Content Strategy and Networking

(16:55) Expanding Local Market Presence

(21:00) Exploring Business Potentials at the Golf Club

(22:48) Building a Local Clientele

(26:05) Community-Driven Fitness Initiatives

(30:53) Introducing Lauren: A New Coach's Journey

(33:29) Leveraging Personal Stories for Success

(34:56) Creating Effective Freebies and Challenges

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host:

@fitnessjonestraining

@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

294 | The Minimalist Guide to Living a Happy and Free Life (Part 2 of 3)

Mon, 18 Nov 2024 10:00:00 +0000

Are you tired of doing it all?

In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-rounded is the key to success. Instead, Jonathan dives into the power of finding and focusing on your “thing”--the unique strength that energizes you, even when it’s tough.

He shares why focusing on what you do best (a lesson not taught in school) can lead to a more fulfilling life, rather than trying to balance a range of skills that drain your passion.

Jonathan also talks candidly about letting go of control and how this unexpected move gave him more freedom to focus on his passion for writing and living a purposeful life.

From embracing specialized mastery, to the paradox of giving, to creating rules that reduce decision fatigue, this episode on minimalist living is a must-listen.

Tune in now to start shifting from busy to simplified and purposeful living!

Key Takeaways:

(00:00) Introduction

(00:38) The wedding anniversary trek in Albania

(06:37) Why you should find and focus on your “thing”

(17:37) Leapfrog skills for success

(24:33) The giving paradox: Give more to get more

(29:49) How choice minimalism can be life-changing

(32:02) Creating rules to reduce decision fatigue

(36:42) Episode wrap-up

Watch or listen to episode 279 | The Truth About Having It All: https://youtu.be/uGLOH0ibGrI

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

293 | From Highs to Lows: The Emotional Rollercoaster Every Coach Knows (HOT SEAT)

Wed, 13 Nov 2024 10:00:00 +0000

Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prove you’re capable, this episode will remind you that you’re not alone.

In this week’s Hot Seat episode of The Obvious Choice podcast, we dive into the emotional rollercoaster that online fitness coaches experience. From navigating moments of doubt to facing unexpected pressures, we address the unique feelings and challenges of this profession.

We’ll explore strategies for staying motivated and building resilience when time gets tough. You’ll learn how small, creative tweaks can keep you grounded, ways to handle unsupportive family members, manage anxiety even after hitting milestones, and more.

If you’ve ever wondered about the ups and downs of coaching–and how to handle them–this episode is for you.

Let’s jump right in!

Key Takeaways:

(00:00) Introduction

(00:11) Bringing back the “fun” in coaching

(04:53) How to add creativity to your content

(16:52) Managing anxiety after success

(25:36) Next-level strategies for client success testimonials

(29:28) When your family members are 100% unsupportive

(36:35) A goal isn’t just a one-stop journey

(41:30) Don’t try to convince others to believe in you

(45:21) The inner battle of high-achievers

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

292 | The Minimalist Guide to Living a Happy and Free Life (Part 1 of 3)

Mon, 11 Nov 2024 10:00:00 +0000

Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way.

In the first installment of our special series on Jonathan’s minimalist approach to living, we dive into how minimalism isn’t just a lifestyle but a way to make better, faster decisions.

You’ll learn how minimalism helps reduce anxiety by limiting choices and the frameworks to make quicker, satisfactory decisions. Through real-life examples, Jonathan highlights how living with constraints can actually increase happiness and resilience.

Ready to make room for what truly matters?

Tune in now!

Key Takeaways:

(00:00) Introduction

(01:28) You’re not the author of your life, but the editor

(02:05) The less secure you feel, the more you pack

(05:25) Casio watch vs. Apple smartwatch

(07:01) The deeper meaning of minimalism

(09:14) Impact when you accumulate possessions

(14:58) The difference between stupidity and ignorance

(18:07) Making quick, informed decisions, like picking a bike

(23:12) How accepting “good enough” saves time

(24:17) Applying the minimalist approach to voting in a federal election

(27:35) Balancing decisiveness with reflection

(35:04) Final thoughts

Watch or listen to episode 60 | The One About Content: https://youtu.be/Mn1QWnK3xcc

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

291 | How to Delegate Without Risking Client Trust (HOT SEAT)

Wed, 06 Nov 2024 10:00:00 +0000

Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you?

Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles.

In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust.

Today, you’ll learn the concept of “trust transfer”, the importance of culturally sensitive coaching, and building repeatable systems that allow consistent client management, even during busy seasons.

Tune in to discover how to scale your coaching business without sacrificing quality or burning out!

Key Takeaways:

(00:00) Introduction

(00:11) Minakshi’s struggle with letting go of control

(02:25) Culturally-aware coaching strategies

(03:48) Why trust transfer is crucial for scaling

(08:55) Importance of repeatable systems for consistency

(10:02) Playing the social media game

(16:35) Content creation tip for online coaches

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

290 | Is Your Business Hurting Your Family Time? Here’s How to Find Balance w/ Cait Caserta

Mon, 04 Nov 2024 10:00:00 +0000

Do you feel guilty about not spending enough time with your family while working on your online coaching business?

Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids.

In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she navigated the pressure of being both an entrepreneur and a mom.

We also explore her struggle with investing in herself, the role of faith in trusting the process, and how her mindset shifted to prioritize meaningful client connections over sales.

Tune in to discover how you can balance ambition and family without sacrificing your well-being.

Key Takeaways:

(00:00) Introduction

(00:20) Cait’s career journey and how she got into online fitness coaching

(07:18) The struggle to prioritize family versus business

(10:15) Expiring vs. unexpiring moments in life

(12:04) What it’s like for Cait to run an online fitness business

(16:17) Challenges of working late and missing family time

(17:48) COVID-19 as a “pressure” for business growth

(20:07) Dealing with fears and doubts

(24:52) The connection between faith and resilience

(28:06) Cait’s revenue growth with the Online Trainer Mentorship (OTM) program

(32:40) The biggest lessons Cait learned

(38:24) Advice for those on the edge of investing in themselves

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host:

Guest:

@coachcait47

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

289 | Tech Perfection Isn’t the Key to Online Coaching Success (HOT SEAT)

Wed, 30 Oct 2024 09:00:00 +0000

Are you struggling with the tech side of your online fitness coaching business?

Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community.

But here’s the kicker: being a successful online fitness coach isn’t about having a flawless tech setup.

Join us in this week’s Hot Seat edition of The Obvious Choice Podcast, where we break down easy steps to overcome your tech insecurities and how involving your clients in your growth process builds a stronger connection.

If you’re struggling with tech or feeling like you’re “not there” yet, this episode is for you!

Let’s dive in!

Key Takeaways:

(00:00) Introduction

(00:08) Meet Ryan Cali

(02:26) Richard Feynman’s ant story

(04:24) The “sketching” approach to business development

(05:55) Involve clients in your growth process

(07:10) Ryan’s tech savviness challenge

(08:08) Providing a great client experience

(11:55) The magnetic power of passion

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

288 | Why This Gym Director Left Her Job for Online Fitness Coaching w/ Kaylee Bennett

Mon, 28 Oct 2024 09:00:00 +0000

Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quantum leap and went all in as an online fitness trainer while building her own coaching business.

With a background in kinesiology and 16 years of experience in the industry, Kaylee Bennett–one of our coaches in the Online Trainer Mentorship (OTM)--shares her journey from in-person training at a gym to running a flourishing online coaching business.

After COVID-19 disrupted her career path as a gym director, Kaylee pivoted to an online model and never looked back.

She discusses the mindset shift that transformed her approach, how structured guidance from the OTM program helped her scale and streamline her business, and the benefits she’s now reaping from her bold move.

Let’s dive in!

Key Takeaways:

(00:00) Introduction

(00:20) Meet Kaylee Bennett

(02:05) Finding work-life balance

(03:28) How Kaylee got into fitness training

(08:06) From trainer to gym director

(12:49) The impact of COVID on Kaylee’s career

(17:44) Challenges of running her online fitness training business

(22:28) Joining the Online Trainer Mentorship (OTM) program

(25:49) Benefits of OTM’s structured, flexible coaching approach

(31:06) Balancing career success with family life

(38:58) Outro

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host:

Instagram: @itscoachgoodman

Guest:

Instagram: @kaylee.bennett.coaching

Facebook: @kayleebennett

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

287 | How to Balance Your Full-Time Job While Growing a Coaching Business (HOT SEAT)

Wed, 23 Oct 2024 09:00:00 +0000

Do you ever feel like you’re biting off more than you can chew–juggling a full-time job, family, and trying to grow your business?

We’ve all been there. But here’s the thing: scaling your online coaching business isn’t about hiring more people immediately. It’s about reclaiming your time through smarter time management and delegation.

In this week’s The Obvious Choice Podcast (Hot Seat Edition), we chat with Anne Brady, a kinesiology professor, online fitness coach, and one of our recent students in the Online Trainer Mentorship.

Anne opens up about her biggest challenge: figuring out how to grow her coaching business without dropping the ball on her other responsibilities.

Join us as I break down strategies on task delegation, using “seasonality” in business, and pacing yourself for sustainable business growth.

Let’s jump right in!

Key Takeaways:

(00:00) Introduction

(00:13) Balancing a full-time job and coaching business

(01:09) Taking a quantum leap isn’t easy

(01:58) A look at Anne Brady’s schedule

(05:34) The difference between on-time and off-time

(06:32) Biggest mistake people make when scaling their business

(08:46) How to delegate tasks effectively

(12:27) Don’t look for someone as good as you at everything

(13:53) How to eliminate time restrictions as a business owner

(17:47) Growing your business too fast can lead to burnout

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

286 | The Cost of Pursuing Recognition

Mon, 21 Oct 2024 10:45:00 +0000

Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices you make in order to keep up may turn into major regrets later in life.

Beware of letting your ego and comparing yourself to others change who you are
The importance of in-between times and what to do with them
Being more present for the short dash between DOB and DOD

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

285 | Get Clients and Referrals The Smarter Way (HOT SEAT)

Wed, 16 Oct 2024 10:45:00 +0000

We tend to make getting clients a lot more complicated than it needs to be.

Complex problems don't necessarily need complex solutions, so why do we prefer complex solutions?
Using The Marble Method to attract clients and how to do it
Three rules to getting referrals from other businesses

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

284 | Misalignment Of Values and Actions

Mon, 14 Oct 2024 10:45:00 +0000

One of the hardest questions we have to ask ourselves is - do my actions match what is most important to me? If the answer is no, then it's good to know how you got there and how to get back on track.

"Just this once" is a misguided way of thinking
The Life Satisfaction Equation
Money isn't going to turn you into anything, but it will amplify who you already are

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

283 | Who Do I Write My Book For? (HOT SEAT)

Wed, 09 Oct 2024 10:45:00 +0000

You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it.

If you're going to write a book...write a freaking book
How you should approach the branding and positioning of the book
The two different types of value and the positioning mistake authors make

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

282 | Transformations Require Lightning Strikes (Part 2)

Mon, 07 Oct 2024 10:45:00 +0000

When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected.

Creating your off-season checklist so other areas don't regress
The importance of micro-interactions
Creating your own calendar Dooms Day and how to rebuild your calendar

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

281 | Why Don’t I Feel Like I Deserve Success? (HOT SEAT)

Fri, 04 Oct 2024 10:45:00 +0000

You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it.

Why we don't feel worthy of success when things start to go smoothly
You're not cheating by bringing great talent in

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

280 | Transformations Require Lightning Strikes Part 1

Wed, 02 Oct 2024 10:45:00 +0000

Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes.

If you're hardworking yet feel stuck, here's why
Treating the important things like grains of sand doesn't work
Boredom sucks, so focus on dynamic stability

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

279 | The Truth About Having It All

Mon, 30 Sep 2024 10:45:00 +0000

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time.

Letting your curiousity get the better of you
We can blame Editson for our lack of personal seasons
How you keep creating opportunities for burn out and how to fix it

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

278 | Managing The “If Only It Was Cheaper” Objection (HOT SEAT)

Fri, 27 Sep 2024 10:45:00 +0000

The almighty price objection - "If only it were cheaper."

It seems like a tough objection to manage, but there are really only two directions it can go.

Deciding how you value your time
Leaving the door open to come back
Reconfirming how much your potential client values their goal

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

277 | The "It's Too Saturated" Myth

Wed, 25 Sep 2024 10:45:00 +0000

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity.

The real and perceived differences when you work in-person vs online
Earning your Fitness Citizenship
The best way to get a referral

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

276 | Raising Prices & Overcoming Fear - Lessons From Canva

Mon, 23 Sep 2024 10:45:00 +0000

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen.

Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices.

When your business grows, it doesn't mean all of your clients grow with you
Why losing clients isn't a bad thing
Why raising your prices may lead to higher quality clients

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

275 | Building A Safety Net (HOT SEAT)

Fri, 20 Sep 2024 10:45:00 +0000

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried.

Add rocket fuel to your operations using the "take two weeks in two weeks" method
Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket
How much effort you should put into having a space for people to learn about you (and why it's far less than you might think)

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

274 | Creating Opportunities For Happiness & Fulfillment

Wed, 18 Sep 2024 10:45:00 +0000

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have.

How to make an entire country happier
Designing pauses and rituals for connection, recovery, and transitions
The benefits of both telic and atelic activities

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

273 | The Consistency Conundrum

Mon, 16 Sep 2024 10:45:00 +0000

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most.

The twin gods of Accumulation and Accomplishment
Modern inventions have ruined our natural seasonality
The Grass is Greener Fallacy

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

272 | Content Burn Out (HOT SEAT)

Fri, 13 Sep 2024 10:45:00 +0000

Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content?

The not-so-secret sauce to consistent content
The two types of content
Where to focus most of you energy besides content

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

271 | Building Your Network In A New Space

Wed, 11 Sep 2024 10:45:00 +0000

Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle.

The three principles to building your network
Finding an "in" to the person you want to get to know
Telling the truth backwards

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

270 | When Clients Leave - Stay Top Of Mind

Mon, 09 Sep 2024 10:45:00 +0000

We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind.

Not being a Stage 5 Clinger when clients decide to leave
How to turn a client leaving into a celebration (and into more clients)
Creating a positive offobarding experience

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

269 | Creating Systems & Tools For Setters (HOT SEAT)

Fri, 06 Sep 2024 10:45:00 +0000

Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed.

Your setter can, and should, do more than set up calls
Supporting your setter beyond typical business conversations
Creating a way for setters to add a personal touch from you

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

268 | Self Publishing Vs Traditionally Publishing Your Book

Wed, 04 Sep 2024 10:45:00 +0000

After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book.

The difference in trust when you self-publish vs traditionally publishing your book
Why you should self-publish even when traditional publishing is objectively better
The best way to sell a book and how to find a literary agent

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

267 | The Warning Signs of Mediocrity

Mon, 02 Sep 2024 10:45:00 +0000

Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre.

The fundamental principle that all successful business people understand
How you handle an invite might be the predictor of how successful you are
The hard question you need to ask yourself and the silver-lining shake up Covid-19 gave the fitness industry

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

266 | Finding & Using Your Geek Flag (HOT SEAT)

Fri, 30 Aug 2024 10:45:00 +0000

You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely.

Finding your weird connetion with everyone you meet
Four ways to generate leads with an interview-style podcast
A fun, easy way to generate content your ideal clients will love

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

265 | Alice Lemee - Creating Opportunities For Luck To Strike

Wed, 28 Aug 2024 10:45:00 +0000

Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes".

Upping the odds of getting your opportunity of a lifetime
Preventing yourself from pinning your unrealized goals on your loved ones
Discovering a new level of self-love when way outside of your comfort zone

Connect with Alice Lemee on LinkedIn.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

264 | Stop Playing The "Look At Me Shirtless" Game

Mon, 26 Aug 2024 10:45:00 +0000

It can feel like in order to get attention on social media that you need to go shirtless or sexy.

If that's the game you want to play - awesome! If not, there is another way.

Deciding which game you want to play, are qualified to play, and feels good to you
How not to be rich with likes but poor with dollars
The reason why you're probably hating social media and how to fix it

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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263 | Become The Well Connected Person (HOT SEAT)

Fri, 23 Aug 2024 10:45:00 +0000

How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in.

Laying the groundwork to ask for a big favor from someone you admire
Forge connections by creating your own "Bibles and Biceps"
The one thing that separates successful online coaches from others

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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262 | Nick Mitchell - The 90% You Don’t See In Business Success

Wed, 21 Aug 2024 10:45:00 +0000

What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane.

Why the businesses with the biggest exits have had very little social media
Admitting a fault can bring in more business
A world-class product doesn't need world class practitioners

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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261 | Peeling Back The Sales Onion

Mon, 19 Aug 2024 10:45:00 +0000

The key to sales isn't being clever or persuading someone to buy - it's curiosity.

The mindset shifts that make sales calls feel less icky and more productive
10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion
The 2-second trick to let clients talk themselves into a sale

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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260 | Building Your Business When You Have Kids (HOT SEAT)

Fri, 16 Aug 2024 10:45:00 +0000

Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work.

Implementing an AMRAP mentality with your family and using the 3 Column Method to manage your business
The Life Sequencing Problem and creating seasons for explosive growth
Creating your own '75 Hard' to minimize feelings of guilt

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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259 | Todd Herman - Unlock The Hero Within

Wed, 14 Aug 2024 10:45:00 +0000

Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to stay stuck dreaming of what could be.

Toxic humility and how it's impacting your ability to sell
Giving up your People Pleaser's membership card
You shouldn't start with "why" and where to start instead

See how Todd won The World's Greatest Salesman title here.

Connect with Todd at his website.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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258 | The Value of Demented Theater

Mon, 12 Aug 2024 10:45:00 +0000

The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first.

Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want
The disconnect between the big ideas you want to talk about and your client's "water pipeline" problem
To get people to care, you'll need a little demented theater

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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257 | The Breaking Point In Business Growth (HOT SEAT)

Fri, 09 Aug 2024 10:45:00 +0000

You'll reach a point in your business where you'll go from winging it on your own to needing to buckle down and get your systems, operations, and hiring in order. It feels overwhelming but with the right approach, it'll be a lot less stressful.

The number of clients that's the breaking point for most coaches
Determining where to amplify your skillset
The exercise you should do to help you offload responsibilities to others

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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256 | Managing Difficult Conversations

Wed, 07 Aug 2024 10:45:00 +0000

The number of uncomfortable conversations you're willing to have will directly correlate to the success of your coaching. They're not always easy, but they're worth building the muscle for.

The powerful response for when "friends" ask for health and fitness help
How to get clients on a call when they're not responding
Managing conversations with unhappy clients

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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255 | Lessons In Contrast (Part 2)

Mon, 05 Aug 2024 10:45:00 +0000

Don't let monotony let you get stuck in a rut. Shake things up by adding contrast.

Focusing on regrets of commission instead of omission
Small constraints to better your day-to-day
The benefits of getting lost

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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254 | Creating Your Non-Salesy Sales Framework (HOT SEAT)

Fri, 02 Aug 2024 10:45:00 +0000

With so much advice about how to sell on social media, it's easy to get into methods that doesn't sound or feel like you.

You can create a non-salesy sales framework that feels good for you, your audience, and that will outperform what you were doing before.

How to create more authentic content that you're excited to create
How to find the perfect lead generator without wasting time
How to create urgency when you're evergreen

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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253 | Elan Marko - Consistency Principles From The Easily Distracted

Wed, 31 Jul 2024 10:45:00 +0000

We all struggle with consistency sometimes. It can be tough to figure out why you keep falling off your routine.

Learn how to improve your consistency muscle from a group of people who are the most easily distracted.

The $50,000, 48-hour road trip
The five core traits that the ultra sucessful ADHD'ers in business have in common that non-ADHD people should do, too
The Ambiguity Cycle is preventing you from taking action (and how to get rid of it)

Elan Marko helps ADHD entrepreneurs turn into consistent, goal smashing superheroes. Follow Elan on Instagram @adhd_coach_elan or visit deepworksprints.com

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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252 | Lessons In Contrast (Part 1)

Mon, 29 Jul 2024 10:45:00 +0000

It's easy to get into a routine that burns you out and bores you. Life and business become a blur of monotony.

By introducing contrast, you can find and create more excitement in your daily life.

Looking for the yard spiderwebs in your life
Creating your own Sabbath to assess your autopilot
The "when I have" trap

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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251 | Scaling When You Work To Live (HOT SEAT)

Fri, 26 Jul 2024 10:45:00 +0000

When you work to live instead of live to work, it can make you question where to take things with your business.

How to determine what's enough isn't a money question
Figuring out what you can be world class at
How to approach social media so it's less of a drain

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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250 | Lisa Richards - Get More Out Of Local Media

Wed, 24 Jul 2024 10:45:00 +0000

Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards.

A PR lesson from twin chiropractors and creating a snowball effect
The genius party you'll want to throw that helps others (and you)
Don't sleep on local awards and the funny quirk about them

Lisa Richards is a PR expert who helps founders looking to increase their public profile and visibility.

Stay connected with Lisa on Instagram, @lisasimonerichards, and visit her website thevisibilityco.co to learn more.

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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249 | Keeping Your Business Healthy

Mon, 22 Jul 2024 10:45:00 +0000

Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term.

To track or not track your sales - that is the question
The fastest, easiest way to make more money in your business
The unsexy task that will save your clients frustration and embarrassment

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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248 | Grow Without Social Media (HOT SEAT)

Fri, 19 Jul 2024 10:45:00 +0000

Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option.

Using community charity events to indirectly attract your ideal client
Making referrer's lives easier and using existing connections to make new ones
Building a community based on the 1% that makes you different

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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247 | Rory Sutherland - The Power of Ideas That Don’t Make Sense

Wed, 17 Jul 2024 10:45:00 +0000

The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface.

Gaming the system to get your dream house for the best price and to improve your dating life.
Little ideas that reduce friction and anxiety
Why anecdotal information shouldn't be ignored

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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246 | Being The Editor Of Your Life

Mon, 15 Jul 2024 10:45:00 +0000

How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely.

Defining the hard thing that you love to do
Keeping your walking costs low
Having an outlet for the thing that makes you special and sparks joy

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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245 | Fix Your Niche, Content, and Bottleneck (HOT SEAT)

Fri, 12 Jul 2024 10:45:00 +0000

It's frustrating when you work your butt off but the return on effort just isn't there.

When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them.

Fixing your niche - How to niche that isn't focused on demographics only
Fixing your content - the easy content tweak to dramatically improve engagement and lead generation
Fixing your funnel - What potential clients want to hear versus what you want to share

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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244 | UJ Ramdas - Solve Any Problem With Design Thinking

Wed, 10 Jul 2024 10:45:00 +0000

You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking.

A business lesson from disrupting a dater's zombie swipe mode while on Tinder
The best thinking frameworks to create a better work environment for yourself
Why learning to play poker makes you a better decision-maker

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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243 | Designing Better Solutions

Mon, 08 Jul 2024 10:45:00 +0000

Big or small, fun or serious - we all have problems that could have better solutions.

The trick is to really nail down the details of the problem you're trying to solve.

Finding, connecting, and coordinating with your fellow geeks
Hi-jacking the Hedonic Treadmill to get more joy out of anything
The best way to build rapport with someone

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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242 | 16 Rules To Get Unstuck (HOT SEAT)

Fri, 05 Jul 2024 10:45:00 +0000

Giving yourself rules can help you get back on track when you wander off path.

The importance of self-directed choices and constraints
The difference between when things are going well versus not going well
The 2 things to default to

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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241 | Joey Coleman - Lessons From Giving 4000+ Speeches

Wed, 03 Jul 2024 10:45:00 +0000

Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, you can knock it out of the park if you keep a few things in mind.

The three audiences you need to consider, what they all have in common, and what they're comparing you to
Making sure your audience leaves with great takeaways
Getting your butterflies to fly in formation

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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240 | Failure to Launch Fear

Mon, 01 Jul 2024 10:45:00 +0000

After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts.

The fear can paralyze you and derail your launch - creating a self-fulfilling prophecy - if you don't manage it.

The mental shift you need to take when approaching a launch
What to lean on when you're feeling scared
The fear-setting exercise to help shrink your worries

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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239 | Choosing Where To Invest (HOT SEAT)

Fri, 28 Jun 2024 10:45:00 +0000

When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose.

Coming to grips with the risk of hiring others
Balancing work with other investments
The unspoken benefits of podcasting

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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238 | Chris Cooper - Investing In Local Relationships

Wed, 26 Jun 2024 10:45:00 +0000

Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally.

Making the most out of one degree of separation relationships
How to create your Affinity Marketing cheat sheet to get more clients
Bringing the metaphorical coffee

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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237 | Create Seasons To Get More Out Of Life

Mon, 24 Jun 2024 10:45:00 +0000

You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each.

You can do it all - just not at the same time.

The 8-4 way of living
How to value what you have more
What to celebrate instead of outcome wins

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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236 | Hesitating To Scale (HOT SEAT)

Fri, 21 Jun 2024 10:45:00 +0000

The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level.

But what happens if you pause to think about it first?

The hire that makes you money and gives you peace of mind
Being scared to hire for the thing that you do best
It's okay to focus on getting the reps in and enjoying the in-between

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

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235 | Dr. Gillian Mandich - The Happiness Habit

Wed, 19 Jun 2024 10:45:00 +0000

Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you.

The top three things that affect how happy you are and increasing your capacity to be happy
Creating an upward happiness spiral
The one thing that money can buy that does bring more happiness

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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234 | The Professional Jealousy Paradox

Mon, 17 Jun 2024 11:00:00 +0000

It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy.

But it is a little interesting that even though we want what they have, we aren't willing to make the same trade-offs those people have had to make.

The best kind of celebrity
Radicalization through attention and the temptation to lean into it
Discovering your perfect lifestyle by creating contrast

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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233 | Strategically Breaking Good Habits (HOT SEAT)

Fri, 14 Jun 2024 11:00:00 +0000

We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, sometimes breaking them leads to major breakthroughs.

The trouble with "if it's not a hell yes, it's a hell no"
Creating your own Shabbat or Sabbath for more happiness
Two situations when you should create a time period where you default to yes

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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232 | Jon Finkel - Finding Your Underserved Market

Wed, 12 Jun 2024 11:00:00 +0000

There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend.

You can create that "instant best friend" connection with potential clients by leaning into your interests.

Find your underserved market by looking for shared interests
Getting your foot in the door to get where you want to be
Leveraging existing assets to make money between big projects

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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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231 | When To Say Yes

Mon, 10 Jun 2024 11:00:00 +0000

Common advice is short and catchy but lacks nuance, which can lead to missed opportunities.

Why "If it's a hell yes, it's a no" is flawed advice
The 5-step progression of what to say yes to
The one-month challenge that could lead to the love of your life, new friends, or maybe your business breakthrough

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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230 | What Am I Working Towards? (HOT SEAT)

Fri, 07 Jun 2024 11:00:00 +0000

You're making the kind of money that lets you have the kind of life you want, but now what?

The unexpected answer from a Hindu Priest about knowing how much money is enough
How to study yourself to find where you're most energized
The one thing that limits your growth

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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229 | Ed Latimore - Following Your Curiosity

Wed, 05 Jun 2024 11:00:00 +0000

To reach your goals, you'll have to get creative when the road there gets bumpy.

Getting creative when you want to do something
Switching into a probabilistic mental model instead of deterministic
The most dangerous thing you could do

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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228 | The Best Ways We've Spent Money

Mon, 03 Jun 2024 11:00:00 +0000

Being smart with your money isn't just about saving it, but spending it to improve your life.

Whether you have a lot or a little to spend, it can have a big impact if spent wisely.

Spending under $100 to remove nagging, daily annoyances in life and business
Spending up to $1,000 to improve qualify of life
If you had Jeff Bezos money, maximizing the things you value most (and why you don't need to wait to start)

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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227 | Creating Your In-Person Summit (HOT SEAT)

Fri, 31 May 2024 11:00:00 +0000

The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about.

How to run an online digital event
How to get more out of a digital event beyond the event date
The logistics, costs, and perks of in-person events

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of

Wed, 29 May 2024 11:00:00 +0000

Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of.

Is a million copies of a book worth being a goal?
The 70% test to better your product
How crowdsourcing can help you create a better product with community buy-in

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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225 | What No One Warned Us About When Building a Coaching Business

Mon, 27 May 2024 11:00:00 +0000

Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved.

While helpful, there are a few things they neglected to tell you and how to manage them.

You're being flexible and rigid in the wrong places
You can't start with the $6,000 dinosaur costume
The $65 monthly mistake that led to hating everyone

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship.

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224 | When A Niche Isn’t Working (HOT SEAT)

Fri, 24 May 2024 11:00:00 +0000

Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting.

How to niche that isn't focused on demographics only
Finding repeatable events for easier marketing
Keeping people going after the event ends

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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223 | Sara Feldstein - From Burnt Out Accountant To Million+ Dollar Toy Company

Wed, 22 May 2024 11:00:00 +0000

Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution.

Sometimes, that solution turns into a million-dollar company.

How to turn a "no" into a "yes"
The jagged journey to finding the right product to sell
The PR 101 thing you're not doing but should be

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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222 | DM Sales Mastery for High-End Fitness Coaches

Mon, 20 May 2024 11:00:00 +0000

Most coaches worry about where to find potential leads to talk to and what to say to them.

Finding them is easy because they're right under your nose.

As far as what to say...well, it's not as complicated or as scary as you think.

Your 7-step proven conversation process to convert leads
The booking mistake you're making, how to fix it, and how to minimize ghosting
What to say if someone asks about the price during your DM conversation

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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221 | From €800 to €8k per month as a new dad (Case Study)

Fri, 17 May 2024 11:00:00 +0000

You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal.

The good news is - it doesn't have to be one or the other. You can have both.

Luring in the lurkers
The onboarding process that sets clients up for success
Choosing the work (and clients) that fill your cup

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220 | Jason Feifer - Preparing For An Uncertain Future

Wed, 15 May 2024 11:00:00 +0000

The Universe has a knack for throwing a monkey wrench into even the best-laid plans.

It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty.

How not to miss interesting detours along the way to meeting your goals
The exercise you should do to create an identity that doesn't leave you trapped
A lesson to learn from the best forecasters in the world to help you make more informed decisions

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219 | Scaling Coaching (The Big Mistake People Make) Part 2

Mon, 13 May 2024 11:00:00 +0000

There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads.

Why clients don't care like you think they do if you assign a different coach to them
Creating your book of business
Reframing your mindset around lead turnaround time and following up

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218 | In-Person Networking The Smart Way (HOT SEAT)

Fri, 10 May 2024 11:00:00 +0000

No matter the size of your online following, you don't want to sleep on in-person networking.

When done right, it can have a much faster and larger impact on gaining clients than social media.

Use social media not as a discovery mechanism but this thing instead
Building a community based on the 1% that makes you different
The homework assignment you'll want to do

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217 | Clay Hebert - Help People Understand What You Do

Wed, 08 May 2024 11:00:00 +0000

Have you ever had someone ask you what you do, only to stumble over your words?

Communicate what you do in a way that creates interest and leaves you stumble-free.

Pretend like you're a screenwriter and finding the story
Defining your champagne moment and perfect calendar
Three questions to ask yourself to identify what you should focus on for a happier business and life

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216 | Scaling coaching (The Big Mistake People Make) Part 1

Mon, 06 May 2024 11:00:00 +0000

Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business.

With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible.

The difference between working "on" your business and "in" your business - and how to work on your business more
Why coaching is the best business model and the Passive Income Fallacy
Three steps to creating your scalable business

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215 | Setting Your Pace To Grow (HOT SEAT)

Fri, 03 May 2024 11:00:00 +0000

Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down. Changing your growth tempo might help.

The 8-4 rule
Avoiding burnout and bore-out
Is it possible to do it all?

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214 | Steve Kamb - When You Don't Stand Out In The Fitness Space

Wed, 01 May 2024 11:00:00 +0000

When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches.

You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think.

Engineering your product for your specific person
When you don't stand out in the fitness space
The 10% rotation rule for your content and how to build trust with Easter eggs

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213 | Making Money on IG –– a Masterclass

Mon, 29 Apr 2024 11:00:00 +0000

Turning your Instagram into a money making machine is possible - you just need to build a good system.

The three types of posts you need and the ultimate goal of your content
How to use your already built content to create your ethical bribes
How to build your automation system to start conversations with leads

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212 | (HOT SEAT) Get Leads By Planting Your Geek Flag

Fri, 26 Apr 2024 11:00:00 +0000

When you and your ideal clients geek out about the same thing, it's a lot easier to find, connect, and convert them into paying clients.

It's even better when you can create a space for you to collectively geek out.

Planting your geek flat so your ideal client can find you
Partnering with other businesses may not be as helpful as you'd like, and what to do instead
The three things to leverage that build trust on top of being a great coach

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211 | Luka Hocevar - Design Charity Events That Benefit Your Community & Business

Wed, 24 Apr 2024 11:00:00 +0000

Putting on a charity event can feel good, do good, and be good for business.

Choose a charity that makes the biggest impact
How to get your community to rally behind and promote the event
How to follow up with attendees after the event and make an offer without feeling icky

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210 | Marketing, Sales, and Life Inspiration from Oaxaca

Mon, 22 Apr 2024 11:00:00 +0000

You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some stories from his recent trip to Oaxaca, Mexico to help inspire your marketing, sales, and life.

Three product positioning takeaways from the struggling Monte Albán Figurine vendor
How a 7 year old sold more of their bad art than the young artists with good art
Three coaching lessons from the Oaxacan Crossfit gym

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209 | (HOT SEAT) Scaling In Quantum Leaps, Not Baby Steps

Fri, 19 Apr 2024 11:00:00 +0000

You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more.

Defining the pillars of your coaching so you know which experts to add to your team
Creating your organizational responsibility chart and choosing which responsibilities you keep
Managing the fear of clients rejecting changes in the business process

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208 | Ryan Lee - Building A Reputation and Life You're Proud Of

Wed, 17 Apr 2024 11:00:00 +0000

It's easier than ever to start a business. It's great, because it creates an even playing field.

On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust.

How to avoid accidentally creating a reputation you don't want
1-3-6 framework to creating a fulfilling life and profitable business
The permission you didn't know you needed

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207 | Managing Outside Disruptions To Your Business

Mon, 15 Apr 2024 11:00:00 +0000

There will be a time when something outside your control could derail your business.

Learning how to respond and not react will keep your business on track.

Two lessons in dealing with outside influences that impact your business
How to buy yourself time to problem solve and put your clients at ease at the same time
Why people panic problem-solve

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206 | (HOT SEAT) When Your Family Isn't Supportive

Fri, 12 Apr 2024 11:00:00 +0000

You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels like the gap to prove yourself is 10x bigger.

Defining what "proving yourself" actually means
Managing internal dialogue that screws with your head
What to do instead of trying to convince your naysayers

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205 | Giovanni Marsico - Become a Master Tribe Builder

Wed, 10 Apr 2024 11:00:00 +0000

The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think.

Investing in social and reputation capital to grow your business with super connectors
Three brilliant partnership marketing examples that you can model
Three constraint questions to challenge how you think about finding and keeping customers

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204 | Legal and Ethical Policies For Coaches

Mon, 08 Apr 2024 11:00:00 +0000

When you work with people, you'll inevitably run into situations that are stressful to navigate.

Have the right policies in place so you know what to do and your clients know what to expect.

The policy inspired by a French client who laid the verbal smackdown on Ren
How not to be Scrooge McDuck with your policies
Knowing when to bend policy and how not to be a firefighter in your business

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203 | (HOT SEAT) 7 Mistakes Made Based On Conventional Wisdom

Fri, 05 Apr 2024 11:00:00 +0000

Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's applied to a nuanced situation, it can backfire.

Why two membership sites meant to generate passive income failed
Why collaboration sounds great in theory, but isn't the sales fuel you want it to be
Your business isn't like the Field of Dreams

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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202 | Jim Sheils - Protecting Family Time as an Entrepreneur

Wed, 03 Apr 2024 11:00:00 +0000

By their 18th summer, you'll have spent 85% of your quality time with your kids.

Start spending more intentional time with the people that mean the most to you.

The great entrepreneurial lie and why you should be Intermittent Tech Fasting
Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow
Using board meetings to build deeper connections with your kids

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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201 | Why Clients Quit (And How To Prevent It)

Mon, 01 Apr 2024 11:00:00 +0000

When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it.

The three buckets of reasons why clients quit
The three main points clients tend to leave (plus a guaranteed way to increase testimonials)
The four-part framework to solve clients quitting

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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200 | (HOT SEAT) Convert Social Media Followers To Email

Fri, 29 Mar 2024 11:00:00 +0000

If your chosen social media platform were to suddenly not be available - would your business survive?

It's good to have an off-ramp for your followers long before you need it.

How to dig the well before you're thirsty
Why a free PDF gets more interest than a free book
What to say and do after someone shows interest in your freebie

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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199 | Jonah Berger - Create Immeasurable Word of Mouth

Wed, 27 Mar 2024 11:00:00 +0000

You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen.

So, how do you get word of mouth to happen?

Two reasons why word of mouth is more effective than ads
How KitKat increased sales by $200 million by creating a trigger
Why the metrics you're probably using aren't representative of your goals

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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198 | Referrals - Why you're screwing them up

Mon, 25 Mar 2024 12:00:00 +0000

The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators.

How one gym made millions in referrals by abiding by three rules
How to use gift cards effectively to increase client referrals
Getting referrals by letting your geek flag fly

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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197 | (HOT SEAT) Pacing Yourself As An Entrepreneur

Fri, 22 Mar 2024 12:00:00 +0000

You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought.

Creating your own 8-4 framework because work-life balance is bullshit
Using the Leap Frog Effect to not go stagnant but not burn out
Learning how to take down time

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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196 | Joey Coleman - Building Relationships That Matter

Wed, 20 Mar 2024 12:00:00 +0000

Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter.

The 4 R's every employee needs to be aware of (that can also apply to your clients)
The mutually beneficial impact of seeking out opportunities to celebrate others
Adjusting how you view your identity to create more abundance in your life

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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195 | From Break-Even To Millions With 3 Changes

Mon, 18 Mar 2024 12:00:00 +0000

The things that can bring you from struggling to insane success aren't major changes.

Sometimes, they're weirdly simple.

The switch that turned an apathetic audience around
Firing the smart people and the single best action taken to grow the company
Fixing the major pricing mistake

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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194 | (HOT SEAT) Goal: $100,000 a month

Fri, 15 Mar 2024 12:00:00 +0000

Having high sales goals means you need a dialed-in sales process.

Turning a good following and great reputation into more clients
The thing that nobody is doing, but should be, to build relationships via email
Where the real money is

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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193 | Dandapani - Finding Fulfillment According to a Hindu Priest

Wed, 13 Mar 2024 12:00:00 +0000

Sometimes, no matter how hard you work and what you achieve, the wins can feel empty.

It might mean that you're not finding fulfillment in what you're doing.

How much money is the right amount to feel fulfilled
The difference between an opportunity and a distraction
Gain clarity with the shrinking time trick

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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192 | Deciding Whose Advice To Follow

Mon, 11 Mar 2024 12:00:00 +0000

In your attempt to stay informed, you run into multiple authority figures that you respect. The hard part is that, sometimes, they have conflicting advice.

The personal check-in to do to know whose advice to follow
Your responsibility when receiving advice
When offering products or services for free makes sense, and when it doesn't

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191 | (HOT SEAT) A Steady Stream of Ready To Buy Leads

Fri, 08 Mar 2024 12:00:00 +0000

After a great sales cycle, you may suddenly feel like, "Oh, crap. Now I have to get more people."

If you go about it the right way, you can create an environment that helps you have a pool of ready-to-buy clients.

Resetting expectations after the first launch high
Creating opportunities to get more of your ideal clients consistently
How to leverage existing assets

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190 | Jaidree Braddix - Choosing Your Book Publishing Path

Wed, 06 Mar 2024 12:00:00 +0000

Writing a book is a beast of a project.

If you've been thinking about it, you probably have a ton of questions and even pieced together some answers from other authors and marketing agencies.

You don't often hear answers from a true expert - a literary agent.

How to find an agent if you want to traditionally publish
The 3-part framework to decide if you should write a book
Deciding to self-publish versus traditionally publish your book

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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189 | Troubleshooting 3 Common Niche Mistakes

Mon, 04 Mar 2024 12:00:00 +0000

If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working.

What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche.

Choosing a superficial niche
Choosing a niche that can't afford you
Choosing a niche that you aren't connected to

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188 | (HOT SEAT) Growing A Hybrid Coaching Business

Fri, 01 Mar 2024 12:00:00 +0000

Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds.

How you grow and balance a hybrid coaching business looks a little different than if you're online only.

The mistake people make when bringing new coaches on
How to trim your in-person client list and reset your schedule
The big excuse you're using not to hire

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187 | Gloria Mark - Boosting Productivity With Wellbeing

Wed, 28 Feb 2024 12:00:00 +0000

It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing.

Running away to the forest isn't a bad idea - but not for the reason you think.

Snacking on Candy Crush
Running away to the forest for divergent thinking (and other options)
Spontaneous watercooler time influences focus, productivity, and well-being

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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186 | Help Everyone Without Going Broke

Mon, 26 Feb 2024 12:00:00 +0000

As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet.

You can help everyone and not be broke. The problem is - you have your business model backward.

Turning sinking spirals into functional flywheels
The binary decision everyone avoids
The passive income fallacy and small sale addiction

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185 | (HOT SEAT) Creating Space For Growth

Fri, 23 Feb 2024 12:00:00 +0000

When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time?

Managing the fear of shifting clients to a new coach
Figuring out how many clients to delegate
Leveraging your new freed-up time to scale your business

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184 | Brian Pirrip - Making Play Profitable

Wed, 21 Feb 2024 12:00:00 +0000

As we get older, we sometimes become embarrassed of the things that we geek out about.

If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible.

It's not just about what you're geeking out about, but with who
Creating your Rolodex of connections without a funnel
Giving people a reason to trust (and buy from) you

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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183 | In Defense of Burnout

Mon, 19 Feb 2024 12:00:00 +0000

When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall.

But is burnout necessarily a bad thing?

The third arm
Balancing staying relevant versus being omnipresent
Bad for the ego, good for the wallet

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182 | (HOT SEAT) Scaling Your Business Without Drowning

Fri, 16 Feb 2024 12:00:00 +0000

We're often winging it when we first start our businesses.

This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine.

The heuristic to use to help you focus on the right clients
Identifying your client containers to hire help
Using If-Then statements to build a scalable process

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181 | Dr. John Berardi - Where To Place Your Bet For Success

Wed, 14 Feb 2024 12:00:00 +0000

Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it?

Staying in your lane and what's more important than what you do
The best marketing education you can get
Where to place your bets

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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180 | Social Media Is Not Enough

Mon, 12 Feb 2024 12:00:00 +0000

Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today.

Why one of the most successful marketing ads of 2023 caused a CEO to resign
What customers and avocados have in common
The three types of content that matters

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179 | (HOT SEAT) Catching Clients In The Buying Mood

Fri, 09 Feb 2024 12:00:00 +0000

When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different.

Deadline transformation clients are like avocados
Meeting your ideal client at exactly the right moment
Marketing lessons from a play couch company

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178 | Ben Patrick - Stack The Odds In Your Favor

Wed, 07 Feb 2024 12:00:00 +0000

Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor.

Creating more success with satisficer clients
The behind-the-scenes work that no one tells you
Using glorious inefficiency to your advantage

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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177 | 5 Lessons in Surviving Long Term Projects

Mon, 05 Feb 2024 12:00:00 +0000

Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard.

What to tie into your project milestones to keep you motivated
How to solve your specific, nuanced problems
How to know if you should tackle a project or not

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176 | (HOT SEAT) Turning Lurkers Into Clients

Fri, 02 Feb 2024 12:00:00 +0000

Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple.

Balancing lurkers vs. likers content
Analyzing outlier content to drive conversion
Rotating nails, to be specific, while catching a wider net of clients

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175 | Alex Cattoni - How Customers Are Buying Today

Wed, 31 Jan 2024 12:00:00 +0000

It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing.

Using The Wine Test to help people remember you
Testing the forest before the leaves
One marketing lesson from The Bachelor you can hook your audience with

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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174 | Marketing Like A Human

Mon, 29 Jan 2024 12:00:00 +0000

Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much.

The HOMS approach will both feel more natural and be far more effective.

Finding your family circle and The Mirage of Immediacy
Growth hacking "The Best of Etobicoke"
Bringing the metaphorical coffee

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173 | (HOT SEAT) Fix Your Funnel Bottleneck

Fri, 26 Jan 2024 12:00:00 +0000

How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business.

What potential clients want to hear versus what you want to share
A big question to answer to help drive content direction
How to determine the big concerns of your ideal client

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172 | Andrew Coates - Building Career Capital

Wed, 24 Jan 2024 12:00:00 +0000

A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media.

Answering the question, "What should I do next?"
How to be prepared for when opportunity strikes
Dealing with content performance whiplash

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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171 | 20 Mindset Shifts To Become The Obvious Choice (Part 2)

Mon, 22 Jan 2024 12:00:00 +0000

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice.

Beating computers with strategic human inefficiency
Professionalism is a lie that needs to die
The difference between overthinking and thinking things through

Be sure to check out The Strength Connection podcast.

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170 | (HOT SEAT) Advanced Content Strategy

Fri, 19 Jan 2024 12:00:00 +0000

How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness.

Using the Leap Frog Effect on content planning
Talent scouting to grow your network
What to use instead of "DM me for coaching"

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169 | Becoming The MS Home Renovation Guy (Case Study)

Wed, 17 Jan 2024 12:00:00 +0000

What does it look like when you follow The Obvious Choice philosophy?

Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in.

Researching the perfect, profitable niche market that also allows for expansion
Building the marketing plan for getting clients (without social media)
Discovering additional income stream opportunities

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168 | Find Better Solutions By Asking The Right Questions

Mon, 15 Jan 2024 12:00:00 +0000

The more complicated the solution, the better it will work - right? Not quite.

The trick is asking the right questions to find the far more simple (and effective) solution.

Why your potential clients are like the 85% of people who didn't use seatbelts in 1983
Problem: You're selling cassettes to people without a cassette player
Building a multi-million dollar referral machine without social media

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167 | (HOT SEAT) Building A High End Brand

Fri, 12 Jan 2024 12:00:00 +0000

When your business offers a premium service, matching your content and branding becomes more important than ever.

Bridging the gap of clients wanting to lose weight versus needing deep health
5-part framework for creating content that connects with high-end clients
When you don't want to show your face on camera

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166 | 20 Mindset Shifts To Become The Obvious Choice (Part 1)

Wed, 10 Jan 2024 12:00:00 +0000

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice.

Why we are all amateurs, and why some excel while others flail
Irrational passions and why authenticity isn't enough on its own
Avoiding being an accidental entertainer instead of a coach

Be sure to check out The Strength Connection podcast.

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165 | Managing the "You're Too Expensive" Objection

Mon, 08 Jan 2024 13:33:00 +0000

When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client.

Luckily, this is a great objection to get when you know how to manage it.

Your 3-part response to a potential client saying, "You're too expensive"
Two questions and one phrase to help you get ahead of "You're too expensive"
Better identify if they're your perfect client with your Golden Question

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164 | (HOT SEAT) Create More Opportunities With Your Packages

Fri, 05 Jan 2024 12:00:00 +0000

If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in more than one way.

Create a repeatable marketing rhythm by creating containers
Becoming a champion for your community
Building a marketing plan outside of social media

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163 | Managing Life While Traveling Long Term

Wed, 03 Jan 2024 12:00:00 +0000

If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There are a lot of things to consider, but it's not as complicated as you may think.

Not getting royally ripped off when exchanging currency (and the best place to hide your cash)
The weird way to figure out where to live
How to handle school when you have kids

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162 | The Process For Reliable Success

Mon, 01 Jan 2024 12:00:00 +0000

Instead of trying to ride the waves of fads, learn how to create your own reliable success.

Success is ordinary and dull
Think less like an engineer and more like a philosopher
Four elements to finding your good

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161 | (HOT SEAT) I'm Not My Avatar - Is That A Mistake?

Fri, 29 Dec 2023 12:00:00 +0000

When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out.

Finding the connection between you and your ideal client
The 2-part plan to finding your niche
Finding natural allies to partner with

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160 | Creating Work That Lasts

Wed, 27 Dec 2023 12:00:00 +0000

Your time is finite and valuable. When you create something, it should serve you more than once.

Creating work that compounds over time
Your content will crush it if accomplishes these two things
Building a monopoly fast

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159 | Make Your Monkey Juggle Fire First

Mon, 25 Dec 2023 12:00:00 +0000

When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you should be teaching your monkey to juggle fire.

Making your beer taste better
Being happy when people steal your work
Doing more than showing up to the bar

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158 | (HOT SEAT) How To Make Content That Connects

Fri, 22 Dec 2023 12:00:00 +0000

If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting with your intended audience.

How to find your core message
The Bed of Nails Paradox
Squeezing too much into one 'container'

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157 | How To Get 5 New Clients This Week

Wed, 20 Dec 2023 12:00:00 +0000

Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge.

Five ingredients for a successful launch
How you'll know you've chosen the wrong market
How to reach out to people without being weird

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156 | Increasing Sales with a Single Nail

Mon, 18 Dec 2023 12:00:00 +0000

Getting clients to see the value in what you do feels tricky. The truth is, it really isn't. You just need to take a different approach.

Avoiding the phone bill approach
Three factors in customer satisfaction
The Bed of Nails Paradox

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155 | (HOT SEAT) Converting IG Leads Framework

Fri, 15 Dec 2023 12:00:00 +0000

You've created fantastic lead magnets but aren't getting as many requests for them as you'd hoped. Fix how you pitch your lead magnets and watch your DMs blow up.

What works better than a post to get responses
The framework to write convincing posts
One thing to do after a post goes viral

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154 | 5 Personal Questions To Ask Yourself

Wed, 13 Dec 2023 12:00:00 +0000

In order to grow, we sometimes have to ask ourselves some tough questions.

Where comfort is breeding guilt and holding you back
Who you're comparing yourself to and the standards you judge yourself against
Accepting who you are and not who you think you ought to be

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153 | Letting Your Geek Flag Fly

Mon, 11 Dec 2023 12:00:00 +0000

If you've been struggling with the direction of your business and getting clients, the way to fix it is a lot more simple than you think.

What's better than being the best?
The 4-part checklist to choosing a good market
Finding your SNASA

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152 | (HOT SEAT) The Biggest IG Content Mistake

Fri, 08 Dec 2023 12:00:00 +0000

Posting on Instagram and hearing crickets is common. There's one huge mistake you're probably making. Luckily, it's a super easy fix.

Podcasting vs. Instagram for lead generation
Nobody buys coaching because you posted shoulder mobility drills
The easy content tweak to dramatically improve engagement and lead generation

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151 | Building a No-BS Personal Brand & Starting Over

Wed, 06 Dec 2023 12:00:00 +0000

Jonathan sits down with Louis Grenier from Everyone Hates Marketers and shares how he got through the toughest moment in his business.

The two changes in staffing that changed everything for the better
Avoid the mistake really smart people make
Starting over at day 1

Be sure to check out Everyone Hates Marketers.

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150 | 16 Lasting Laws of Online Training

Mon, 04 Dec 2023 12:00:00 +0000

Whether you're new to online training, growing your client list, or knocking it out of the park - use these laws to help you get started, grow, and keep yourself grounded.

Numbers are the exit door from the sales rollercoaster
Start as a garage band
The strength of weak ties

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149 | (HOT SEAT) Repurpose Content On a Big Scale

Fri, 01 Dec 2023 11:00:00 +0000

Creating content takes forever. The last thing you want is to only use it once. You need a system to get more out of every piece of content. Learn how the big content producers pump out high-quality content fast and repeatedly.

The podcast repurposing method that isn't effective anymore - do this instead
An extra incentive to offer to prompt DM's from leads
The content with a long shelf life and that's repeatable

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148 | Marketing Mistakes Great Coaches Make

Wed, 29 Nov 2023 12:00:00 +0000

Too much knowledge could be hampering you from making progress in sales and marketing. Listen in on the presentation Jonathan gave for The Sports Nutrition Association to help coaches make better marketing choices.

The marketing lesson from Thomas Edison you must try
How 90% of sales happen and is perfect for coaches who hate social media
The 4 stages of posting content (and why you never leave stage 2)

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147 | Good Information, Bad Advice

Mon, 27 Nov 2023 12:00:00 +0000

The information economy has been made to be addictive. Along the way of stockpiling information, you may be implementing things that aren't the right choice for you.

Their 'now process' versus 'how they got there' process
Protecting yourself from taking bad advice that sounds good
No, you're not doing "professional development"

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146 | (HOT SEAT) Keeping Momentum After First Success

Fri, 24 Nov 2023 11:00:00 +0000

After your first launch is a major success, you wonder if you can replicate the success.

Why your first launch success is an outlier
Don't make this mistake after launch
How to follow up with previous leads

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145 | Break The Informed Pessimism Mindset

Wed, 22 Nov 2023 12:00:00 +0000

JONATHAN FIXES HIS MIC.

Being informed is great, but there's a point where it hurts you more than it helps you. Optimistic ignorance can be the path forward to getting more done and having more success.

The loss of innocence of invention
You need to learn 5 Leap Frog skills and the ratio of Leap Frog skills to industry skills.
Amplify what you learn using Leap Frog Learning

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144 | Counter Punching For Creative Ideas

Mon, 20 Nov 2023 12:00:00 +0000

Mental blocks or lack of inspiration can get in the way of being creative. Learn how to get out of a creative rut and find your version of selling bandaids on a bus.

Give your little kid an unplugged gaming controller
Getting out of your own world without needing a plane ticket - or leaving your couch
Learning to spin content on the 1's and 2's and using your offline social media channels

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143 | (HOT SEAT) Training Your DM Setter

Fri, 17 Nov 2023 11:00:00 +0000

It's exhausting to keep up with leads in DMs. Having to remember details and following up with people for months. It's no wonder it's one of the first jobs coaches are excited to hire for. How do you do it and make sure they're good?

The most important job you'll hire
What most people miss when DM'ing
The type of payment structure to implement

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142 | 7 Formulas To Boost Your Engagement

Wed, 15 Nov 2023 12:00:00 +0000

Rodale tested headlines in Women's Health, Men's Health, Prevention, and Runner's World magazines over several years. Seven battle-tested formulas generated the most engagement. Now, you can steal them to use for yourself.

Two magic words that get lots of clicks
The headlines that engage more for men and for women
Find what's having its cultural moment

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141 | Gaining & Maintaining Content Momentum

Mon, 13 Nov 2023 11:00:00 +0000

Content success seems to be in fits and starts - random, even on the best day. How do you give it a kickstart and keep up the momentum?

Make sticky content so people stay longer
How to think about content and experiment to try
Why naming affects content shareability

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140 | (HOT SEAT) What To Hire For

Fri, 10 Nov 2023 11:00:00 +0000

As your business grows, you'll start looking to hire. The hard part is figuring out what exactly you should be hiring for.

Deciding on what to offload first
"But they're not me."
Justifying raising prices

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139 | Make More By Being The Bad Choice

Wed, 08 Nov 2023 11:00:00 +0000

Every coach struggles with knowing their worth. To be worth more, you offer more things to more people. This expansion is actually hurting your worth, not increasing it.

Protecting your inputs and why being turned down can be a compliment
The reason why you're getting price objections
Why people will choose you over the next coach

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138 | "F*** It, I'm done"

Mon, 06 Nov 2023 11:00:00 +0000

At one point, you have to call it. You've read enough books, taken enough courses, and researched enough. Know when enough is enough, and it's time to take action.

Using data to go from assumptions and ideas to a successful product
Testing your hypothesis to see if what you're building is something people will buy
Why you'll never be 100% sure and taking the leap anyway

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137 | (HOT SEAT) Ironing Out Content and Scheduling

Fri, 03 Nov 2023 11:00:00 +0000

Going from in-person training to online can be a bit of an awkward transition. Everything from managing your schedule to content creation can feel a bit jumbled, but it doesn't have to be.

Easing the transition from in-person to online
Clipboard trick for content generation
Keeping momentum by keeping this thing in arm's reach

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136 | Finding Your Way

Wed, 01 Nov 2023 11:00:00 +0000

When your attention, time, and energy is constantly bombarded, it's easy to lose your way. Finding your way back is a lot more obvious than you might think.

Don't turn a blind eye to the signs in front of your face
Normal gets you nowhere
Good enough. Close the book. Implement.

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135 | Managing Time WIth Kids In Tow

Mon, 30 Oct 2023 11:00:00 +0000

You've built the perfect schedule but keep falling off track. The perfect schedule isn't meant for you to adhere to perfectly, but to know what to get back to when you do fall off. The trick is knowing how to find your way back.

Protecting your Golden Hours and Schrödinger's Fire
Don't put the nail in the wall yet
The broken skull and other grounding momentos

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134 | (HOT SEAT) Where's My Next Lead Coming From?

Fri, 27 Oct 2023 11:00:00 +0000

It can feel like everyone is doing more, better, faster than you. It can make you wonder, "What if my lead well goes dry?"

It's not "a" person who is moving faster than you
The biggest thing you should figure out how to do next
How to court potential new hires

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133 | Beware of Reckless Ambition

Wed, 25 Oct 2023 11:00:00 +0000

Being ambitious is often praised and is a source of pride for a business owner. There's a line where it goes into reckless territory. Be sure you know how to recognize the line before you cross it.

True Ambition vs. Chaotic Ambition and how to tell the difference
Being tactic driven is causing you to chase your tail
A broken clock is right twice a day

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132 | The Biggest Fan Theory

Mon, 23 Oct 2023 11:00:00 +0000

Three types of investments are needed for business success. Everyone does two of them but there's one you're probably missing, and it's holding you back.

Get an emergency plane in 5 hours
Catching a rising star
Get bigger rewards for your effort

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131 | (HOT SEAT) 10k+ Months - It's Time To Hire

Fri, 20 Oct 2023 11:00:00 +0000

The best time to hire someone to share your work load is before you're bursting at the seams. But how do you find, hire, and onboard another coach so you can buy your time back?

The best person to hire is right under your nose
Why hiring a new coach is a kick in the ego nuts
Which clients should go to your new coach versus you

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130 | Become The Expert Amongst Experts

Wed, 18 Oct 2023 11:00:00 +0000

Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently.

The IIIAF drug everyone is addicted to
The most messed up thing about being named one of the 45 best trainers in the world
Being the best has nothing to do with actually being the best

As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter here.

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129 | Building Your Ultimate Sales Machine

Mon, 16 Oct 2023 11:00:00 +0000

Some books are so impactful that you revisit them over and over. Jonathan reviews the four best sections from a book he revisits frequently - The Ultimate Sales Machine.

3 of the 6 steps for better time management principles you should try
How to strategize instead of throwing spaghetti at the wall to see what sticks
Turning people who aren't ready to buy yet into ready to buy

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128 | (HOT SEAT) What Local Marketing Means

Fri, 13 Oct 2023 11:00:00 +0000

Using social media to grow your business isn't for everyone. Learn what local marketing can look like so you never have to send another DM if you don't want to.

Using community charity events to indirectly attract your ideal client
How to divide and conquer events to boost attendance
Be open to the possible outcomes of what you try

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127 | The Leap Frog Effect For Better Focus

Wed, 11 Oct 2023 11:00:00 +0000

People love to tell you that you need to focus - but how TF do you actually focus?

Overcoming homeostasis to get to the next level
Pick up new skills faster
Navigating the insane amount of information

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