In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.

Hit PLAY to hear:

• Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
• The 2 biggest barriers killing sustainable sales (and how to fix them)
• How adding the right data to product pages can boost conversions 📈
• Why sustainability should be treated like a product feature—not a marketing message
• The resale opportunity most fashion brands are still missing ♻️
• How upcoming regulations could become your biggest competitive advantage 🚀

Dive in:

[05:57] "Sustainable Fashion: Price & Trust"

[09:22] "Sustainable Shopping by Values"

[12:25] Sustainability: Asset, Not PR Stunt

[16:47] "Sustainability Data Boosts Conversions"

[17:31] "Resale Market and Circular Design"

[23:40] "Plan Early for Brand Success"

[25:40] Listen to Vishy’s Top Tips!

[29:57] Episode sponsored by Reloom. Visit the Reloom website.

Full episode notes here: https://ecmp.info/589

Episode sponsored by Reloom. Visit the Reloom website.

In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond. 

Hit PLAY to hear: 

• How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀 
• The £50k loan + Facebook ads decision that triggered explosive growth 
• Why Luke believes most brands should run their ads in-house (not with agencies) 
• The creative testing strategy behind ad accounts running thousands of ads 
• How Valentte gets 80% of orders from returning customers 🔁 
• Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖 

Key timestamps to dive straight in: 

[05:48] Breaking Business Growth Limits 

[07:54] "Scaling: A Personal Business Choice" 

[10:36] "Challenges in Scaling Growth" 

[14:31] Reducing Complexity in Manufacturing 

[19:16] In-House Creative: Key to Ads 

[20:17] "Ad Strategy Requires Scale" 

[23:34] "Embracing Iteration and Letting Go" 

[26:45] Listen to Luke’s Top Tips! 

Full episode notes here: https://ecmp.info/588

In this episode, Katie shares how they’ve grown in one of the most competitive supplement markets by focusing on real customer pain points, building trust before pushing subscriptions, and expanding lifetime value through a “probiotic life” strategy. It’s a candid conversation about balancing mission and margin, managing multiple channels, and scaling sustainably without compromising your values. 

Hit PLAY to hear: 

• How Microbz scaled toward £1M in revenue without slashing their product range 💰 
• The smart way to introduce subscriptions after 2–3 purchases (and boost LTV) 🔁 
• Why starting with customer pain points beats leading with brand vision every time 🎯 
• How to balance D2C, Amazon, B2B & agriculture without losing focus 🌱 
• The unexpected growth upside of sticking to your mission over “expert” advice 🚀 
• How giving away a free cleaner can unlock a whole new category sale 🧴 

Key timestamps to dive straight in: 

[03:58] Nature's Solution for Wellbeing 

[07:21] Microbial Fermentation and Herbal Remedies 

[11:32] "Managing Business Complexity Effectively" 

[13:29] "Healthy Soil, Nutritious Life" 

[18:25] "Probiotics: Educating and Building Trust" 

[20:36] Listen to Katie’s Top Tips! 

Full episode notes here: https://ecmp.info/587

In this What Would You Do episode, Rich shares exactly what he’d do in his first 90 days as the new CEO of an 8-figure fashion brand. From finding the real “truth” in the numbers to sharpening strategy, building the right team, and focusing on profitable growth, this conversation is packed with practical guidance for any eCommerce leader looking to scale with clarity and control. 

Hit PLAY to hear: 

• The exact first 90-day plan for a new CEO stepping into an 8-figure eCommerce brand 
• How to find the real “truth” in your numbers (and the costly mistakes most brands miss) 
• The simple Where to Play / How to Win framework to cut complexity and drive growth 
• Why most 8-figure brands are structured for survival, not scale — and how to fix it 
• The hidden growth opportunity in CRM and customer insight most teams ignore 📈 
• A low-cost traffic tactic that can deliver 70–90% off media rates 👀 

Key timestamps to dive straight in: 

[05:52] eCommerce Evolution and Increased Competition 

[09:19] "Defining Truth Across Business Metrics" 

[11:45] "Financial Analysis by GP Bands" 

[14:46] Strategic Alignment and Execution Framework 

[17:09] "How to Win with Strategy" 

[22:41] Scaling Strategy and Future Planning 

[25:39] "Developing Leaders Through Cross-Discipline" 

[28:33] "Testing Strategies for Business Growth" 

[31:29] Listen to Rich’s Top Tips! 

Full episode notes here: https://ecmp.info/586

In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. 

Hit PLAY to hear: 

• How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 
• The hero product strategy that powers customer acquisition (and why it works) 
• How to balance Meta performance with smarter channel diversification 
• The retention playbook for products with a long repurchase cycle 
• Why founder stories can outperform polished brand ads 
• How to grow faster by focusing on lifetime value—not just new customers 📈 

Key timestamps to dive straight in: 

[05:44] "Dragon’s Den Success Momentum" 

[07:19] "Growth Beyond Customer Acquisition" 

[11:56] "Embracing Hero Product Strategy" 

[14:01] Driving Repurchases Through Storytelling 

[17:05] Diversify Advertising Beyond Meta 

[23:07] Listen to Ed’s Top Tips! 

Full episode notes here: https://ecmp.info/585

In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes. 

If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss. 

Hit PLAY to hear: 

• Why replatforming without a business case is a costly mistake 💸 
• The real question you must ask before choosing Shopify 
• How to map your data flows (and avoid tech stack chaos) 🔄 
• The hidden costs most teams miss in their TCO spreadsheet 
• How to get C-suite buy-in without triggering internal friction 👀 
• The 15–20% rule that could save your launch timeline ⏳ 

Key timestamps to dive straight in: 

[06:09] Platform Limitations Driving Transition 

[07:56] Shopify's Market Strength Explained 

[12:40] "Replatforming: Goals, ROI, Consensus" 

[15:37] "Understanding Data Flows in Replatforming" 

[17:42] AI Strategy vs Tactical Adoption 

[22:11] "Effective Team Roles and Accountability" 

[23:21] Listen to James’ Top Tips! 

Full episode notes here: https://ecmp.info/584

Get involved >> https://keepopt.com/300

In this episode, Amy shares how obsessive cash-flow control, customer-first thinking, and owning their tech stack helped Must Have Ideas scale at speed without outside funding. It’s a candid, practical conversation packed with lessons for eCommerce founders looking to grow sustainably, stay in control, and stand out in a crowded market. 

Hit PLAY to hear: 

• 🚀 How Must Have Ideas scaled from £3k to £80m without outside funding 
• 💸 The cash-flow discipline that made bootstrapping possible at scale 
• 🧠 Why building an in-house tech stack unlocked faster growth and better decisions 
• ❤️ How customer experience became a key acquisition and retention lever 
• 📦 The real reason they keep fulfilment, marketing, and CX in house 
• 🌍 What finally made Amy decide it was time to expand beyond the UK 

Key timestamps to dive straight in: 

[05:53] Building Trust Drives Customer Loyalty 

[08:19] "Customized Software for eCommerce" 

[12:40] Bootstrapping Success: Key Lessons 

[13:30] "Focused Cash Flow Management" 

[17:33] "Struggles with Space and Facilities" 

[20:10] Listen to Amy’s Top Tips! 

Full episode notes here: https://ecmp.info/583

In this episode, Gareth explains how eCommerce brands can use customer service, AI, and automation to increase conversion rates, improve retention, and turn support teams into profit-driving growth engines. 

Hit PLAY to hear: 

• How faster replies can lift conversion rates by 50–60% ⚡ 
• Why 30–40% of customer service queries happen before checkout 🛒 
• The real reason 9–5 support is killing your evening and weekend sales 🌙 
• How AI can handle half your support tickets without hurting CX 🤖 
• Where customer service hides revenue leaks, return drivers, and product issues 🔍 
• How top eCommerce brands turn support teams into profit creators, not cost centers 💰 

Key timestamps to dive straight in: 

[03:25] "From Customer Service to CTO" 

[07:08] Pre-Sales Engagement Trends Expand 

[12:31] "AI, Automation, and Customer Focus" 

[13:11] Customer Loyalty Flywheel Impact 

[16:28] "Prioritizing Customer Experience Transformation" 

[20:41] "Automating and Enhancing Customer Support" 

[22:40] "Customer Service Empathy Practice" 

[24:19] Listen to Gareth’s Top Tips! 

[29:33] Episode sponsored by eDesk. To learn more, visit eDesk.com 

Full episode notes here: https://ecmp.info/582 

Episode sponsored by eDesk. To learn more, visit eDesk.com 

In this What Would You Do episode, Melissa shares practical strategies to grow physical store sales in 2026, combining real-world retail experience with fresh insights from NRF in New York. 

Hit PLAY to hear: 

• Why physical retail needs to become a destination, not just a transaction 🏬✨ 
• The “old-school” personalization tactic most retailers are forgetting (and how to bring it back) 🧠💡 
• The biggest in-store sales mistake brands make after opening a beautiful store 🚫🛍️ 
• How store teams can double as your most powerful content creators 📱🎥 
• Simple ways to remove friction that’s silently killing in-store conversions ⏱️❌ 
• What NRF 2026 revealed about AI, community, and the future of retail 🔮🤝 

Key timestamps to dive straight in: 

[03:16] "Journey Through Retail Careers" 

[07:53] "Humanizing Retail Through Data" 

[12:10] "Stores as Content Studios" 

[15:53] "Redefining Retail Store Roles" 

[18:25] "Community-Centric Retail Trends" 

[19:46] Listen to Melissa’s Top Tips! 

Full episode notes here: https://ecmp.info/581

Chloe is joined by three expert voices from very different corners of eCommerce – growth, consumer behaviour, and AI – to unpack what’s working, what’s not, and where brands should be focusing their time, energy, and budgets this year. 

From TikTok growth and AI-powered customer experience to brand trust, tech stacks, and surviving economic pressure, this is a practical, wide-ranging conversation designed to help you grow smarter in 2026. 

Hit PLAY to hear: 

• Why TikTok is still the fastest growth lever for eCommerce (even without TikTok Shop) 📈 
• How brands are using AI to unlock 5–10% more revenue — without replacing their team 🤖 
• The #1 mistake brands are making by chasing trends (and how it’s killing long-term growth) 🚫 
• Where to start with AI if you want real results, not expensive experiments ⚙️ 
• How economic pressure is changing how customers buy — and what that means for your strategy 💸 
• What to stop doing in 2026 to free up time, budget, and headspace for growth ✂️ 

Key timestamps to dive straight in: 

[04:51] "Future Advice for Brands" 

[06:35] "Buying Decisions: Risk and Behavior" 

[11:55] AI: Essential for Business Efficiency 

[17:44] "Action-Driven Brands Drive Growth" 

[27:32] Amazon's Evolution & AI Branding 

[30:09] Essential eCommerce Tools and Strategy 

[39:12] AI for High-Quality SEO Content 

[42:44] "Target Right Customers, Build Trust" 

[46:29] Maximize ROI with AI Tools 

[47:39] "Focus on Customers, Not Chaos" 

Full episode notes here: https://ecmp.info/580

Roman shares how top analytics teams work behind the scenes — and the smarter, faster ways to use data to fuel eCommerce growth. 

Hit PLAY to hear: 

• 🔎 Why perfect attribution is a myth — and what to do instead 
• 👥 How analytics teams should work inside an eCommerce business 
• 🧠 The #1 misunderstanding most marketers have about data 
• 🧩 When small brands should upgrade from GA4 to more advanced analytics 
• 🔐 What you must know about cookie consent & compliance in 2025 
• 🤖 Real-world AI tricks Roman uses to speed up analysis & tracking 

Key timestamps to dive straight in: 

[05:15] Tech, Marketing, and Finance Expertise 

[09:08] Understanding Data and User Journeys 

[10:09] Adapting to Business Evolution 

[15:39] "Advanced Attribution for Small eCommerce" 

[18:46] eCommerce Attribution and Management 

[20:25] "Attribution Challenges and Incrementality" 

[23:30] Streamlining Landing Page Feedback 

[26:48] Collaborative Challenges in Team Dynamics 

[28:01] Listen to Roman’s Top Tips! 

Full episode notes here: https://ecmp.info/579

In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence. 

Hit PLAY to hear: 

• Why good SEO still wins in an AI-search world 🤖 
• What GEO really means for eCommerce (and what you can ignore) 
• How AI search is changing clicks, traffic, and conversion rates 📉📈 
• Where eCommerce brands should focus in 2026 to drive growth 
• Why brand trust matters more than keywords than ever before ⭐ 
• WWYD: the smartest move if leadership is pushing for “AI everything” 

Key timestamps to dive straight in: 

[05:59] GEO-Focused Retail Search Strategy 

[08:58] "Focus on Brand, Not Algorithms" 

[11:08] "Focus Content Where Value Exists" 

[14:48] Cohesive Content Strategy Focus 

[18:48] "Trust and Quality Over Quantity" 

[22:50] Preparing for Agentic AI Integration 

[23:57] SEO, Accessibility, and AI Efficiency 

[29:04] "eCommerce Success Through Clicks" 

[30:49] Listen to Miracle’s Top Tips! 

Full episode notes here: https://ecmp.info/578

Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth. 

Hit PLAY to hear: 

• How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup 🔥 
• The real reason they moved from WooCommerce to Shopify (and what went wrong 👀) 
• Why “best practices” are often bad practices — and what Steven tests instead 📊 
• The surprising truth about wholesale vs. DTC and where real scale actually comes from 🚀 
• How Xero Shoes got NBA + WNBA players training in their footwear 🏀 
• The product philosophy that fuels their growth: make shoes that truly change lives 👣 

Key timestamps to dive straight in: 

[05:00] "Data-Driven, Opinion-Free Marketing" 

[09:07] Platform Choice Doesn't Drive Conversion 

[11:42] "Website Launch: A Workable Rush" 

[14:56] "Scaling Footwear Through Retail Doors" 

[16:39] Global Privacy Challenges Expand 

[21:34] "Life-Changing Shoes Inspire Basketball Innovation" 

[23:39] "Impact of Barefoot-Inspired Footwear" 

[25:40] Listen to Steven’s Top Tips! 

Full episode notes here: https://ecmp.info/577

In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online. 

Hit PLAY to hear: 

• ⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff. 
• 💎 Why made-to-order products can outperform traditional inventory in eCommerce. 
• 📲 The high-touch customer service strategy that turns buyers into lifelong fans. 
• 🎪 How offline pop-ups and events drive massive online sales (and trust!). 
• 🌱 Why ethical sourcing is now a must-have for modern jewelry buyers. 
• 🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece. 

Key timestamps to dive straight in: 

[03:43] Hands-On Jewelry Design Process 

[08:39] Ethical Gemstone Sourcing Insights 

[12:22] "Future Plans for Outsourcing" 

[15:04] "In-Person Events: Essential Connection" 

[16:28] Pop-Up Events and Collaborations 

[19:45] Listen to Carter’s Top Tips! 

Full episode notes here: https://ecmp.info/576

In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away. 

Hit PLAY to hear: 

• 🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch. 
• 🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers. 
• 💸 The payment change that saved the business over £20,000 in fees. 
• 🛍️ Why customer service became Caleb’s secret weapon for growth. 
• 🤖 How he’s using AI (the right way) to cut workload without hurting CX. 
• 🌍 The big expansion plans taking Cards2Cash across Europe next. 

Key timestamps to dive straight in: 

[03:37] Building a Website's Challenges 

[07:43] Exceptional Customer Service Priority 

[10:48] Gift Card Trading Trends 

[15:11] Ensuring Effective AI Support 

[17:56] Overcoming Payment Provider Challenges 

[19:42] Global Expansion: Ireland to Germany 

[20:24] Listen to Caleb’s Top Tips! 

Full episode notes here: https://ecmp.info/575  

In this episode, Hilary shares how she’s blending the best of in-store service with online scale — from personally calling first-time customers to building a brand rooted in trust, experience, and genuine connection. 

Hit PLAY to hear: 

• 💡 How Hilary Large built a women’s fashion brand that blends bricks and clicks — and why it works. 
• ☎️ The surprising reason she personally calls every first-time online customer (and what it does for retention). 
• 🛍️ How a small boutique competes with big brands by delivering luxury-level service. 
• 📦 The simple systems that keep her returns low and repeat purchases high. 
• 👗 Why having a physical store still matters — even in a digital-first world. 
• 🔑 The one thing Hilary refuses to give up as her business scales (and why it could change yours too). 

Key timestamps to dive straight in: 

[03:56] eCommerce Marketing Growth Journey 

[08:19] "Brand Growth Through Retail Presence" 

[12:46] Customer Trust Epiphany 

[14:40] "Optimizing eCommerce Customer Support" 

[18:56] "Protecting the Business's Foundation" 

[20:14] Listen to Hilary’s Top Tips! 

Full episode notes here: https://ecmp.info/574

Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.

Hit PLAY to hear:

·      🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.

·      🧩 Why your website wording might be sabotaging your ad performance without you knowing it.

·      🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.

·      🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.

·      💡 Why niche audiences can spark growth — but can never be your whole strategy.

·      🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.

Key timestamps to dive straight in:

[04:00] Business Challenges and Economic Strain

[07:49] Meta Ads Surge & Strategy Shift

[09:56] "Flare's Sound Revolution"

[14:02] "Invisible Sound Solution Marketing"

[17:16] "Innovative Sound Solutions Expanding"

[22:39] "Unlocking Music's True Clarity"

[23:48] "Holographic Audio Revolution"

[29:19] Listen to Davies’ Top Tips!

Full episode notes here: https://ecmp.info/573

Ben shares how Dorwest — a 75-year-old family-run pet care brand — brought its heritage into the digital age. From a smart Shopify migration to building efficient systems and strong partnerships, he reveals how they’ve kept quality, trust, and growth at the heart of their eCommerce success. 

Hit PLAY to hear: 

• 🚀 How Dorwest turned a 75-year-old pet care brand into a thriving Shopify success story 
• 🧩 The smart, slow-and-steady approach that made their Shopify migration truly work 
• ⚙️ Why documenting every process became their secret weapon for efficiency and growth 
• 🤝 The power of choosing partners who actually “get” your brand — and how to find them 
• 🏡 Why Dorwest refuses to outsource fulfillment (and how that decision boosts quality) 
• 💬 How a husband-and-wife team keeps communication flowing and the business growing 

Key timestamps to dive straight in: 

[04:59] "Morning Walks and Business Success" 

[09:00] "End-to-End Quality Control" 

[10:40] Trusted Partners Shape Our Brand 

[13:38] "Focused Loyalty Approach" 

[17:25] Evolving Loyalty Rewards Strategy 

[20:53] Listen to Ben’s Top Tips! 

Full episode notes here: https://ecmp.info/572  

She shares how focusing on what truly works — and saying no to what doesn’t — helped her turn a local gifting brand into a six-figure sustainable skincare business. Hear how she refined her eCommerce strategy, built a lean but powerful team, and is now leading a mission to make the skincare industry more honest and eco-friendly. 

It’s always a treat when a past guest returns, and Julie’s comeback episode is packed with even more insights you can apply immediately to grow smarter and operate more sustainably.

Hit PLAY to hear: 

• 💡 The simple shift that helped Neve’s Bees double down on what really drives sales 
• 🐝 Why splitting one brand into two strategies unlocked major eCommerce growth 
• 💬 How Julie turned sustainability into a standout marketing story (not just a value) 
• ⚙️ The key roles she outsourced — and how it boosted profits and freed up her time 
• 🛍️ The brand placement mistake that nearly hurt their image — and how they fixed it 
• 🌍 Julie’s bold mission to take on the skincare industry’s “ultra-processed” problem 

Key timestamps to dive straight in: 

[04:32] Skincare Definition: Face vs Body 

[06:39] Skin Care eCommerce Revolution 

[12:17] "Skincare Website Revamp Focus" 

[16:09] Finding Income Through Quick Solutions 

[17:27] Small Business Operations Explained 

[22:23] "Pure Ingredients, No Water" 

[23:13] Skincare Industry Reform Needed 

[27:32] Listen to Julie’s Top Tips! 

Full episode notes here: https://ecmp.info/571  

Jaime dives into where to start, how to prioritise quick wins vs. long-term impact, and why real efficiency begins with your people, not your processes.  

Expect practical ideas, real-world examples, and plenty of inspiration for anyone trying to do more with less. 

Hit PLAY to hear: 

• 🎯 How Jaime would tackle a “make us more efficient” brief as Head of eCommerce 
• 🧠 Why your team (not your tech stack) is the first place to look for efficiency gains 
• 💸 Smart ways to shift ad spend between SEO, paid search, and social without hurting results 
• ⚙️ How a 2-week payments project boosted conversions in Germany by 35% 
• 🤝 The simple cross-team conversations that can save you time, money, and stress 
• 🌱 A quick sustainability win: the one website check that can cut your carbon footprint 

Key timestamps to dive straight in: 

[04:59] Streamlining Operations and Team Efficiency 

[06:47] Team Optimization and Process Review 

[13:09] Prioritizing Efficiency in Evolving Industries 

[14:15] Optimizing Spend and Data Accuracy 

[19:58] Improving Processes Through Experimentation 

[21:44] Breaking Silos Through Communication 

[23:31] Listen to Jaime’s Top Tips! 

Full episode notes here: https://ecmp.info/570

In this episode, Chris Forbes reveals how The Cheeky Panda turned a bold eco idea into a £15M brand loved by customers and retailers alike. From smart scaling moves to making sustainability fun, Chris shares the mindset and marketing strategies behind their incredible growth. 

Hit PLAY to hear: 

• 🚀 How The Cheeky Panda grew from a bedroom idea to a £15M sustainable brand 
• 🧠 Chris Forbes’ biggest lesson: what to focus on (and what to outsource) when scaling 
• 🌿 Why sustainability alone isn’t a USP anymore — and what actually sells now 
• 😂 How a giant panda costume helped them win fans and supermarket deals 
• 🛒 The secret behind their omnichannel growth across Shopify, Tesco, and more 
• 💡 What it really takes to turn purpose into profit — and stay ahead of the competition 

Key timestamps to dive straight in: 

[04:24] "Sustainable Innovation with Purpose" 

[07:36] Expanding Bamboo Product Range 

[12:01] Supermarkets Prioritizing Sustainable Suppliers 

[13:47] Pricing and Quality Drive Success 

[16:12] "Cheeky Panda: Fun & Friendly" 

[21:14] Channel Strategies: Pros and Challenges 

[22:36] Listen to Chris’s Top Tips! 

Full episode notes here: https://ecmp.info/569

In this episode, Isobel shares how she built a profitable, sustainable fashion brand by focusing on what works—core products, smart use of AI, and old-school PR that still delivers. 

Hit PLAY to hear: 

• 💡 How focusing on fewer products made Lavender Hill more profitable 
• 🧠 The clever ways Isobel uses AI (including ChatGPT!) to run her store smarter 
• 🛍️ Why she ditched 3PLs and still fulfills every order in-house 
• ✂️ The surprising reason she cut product lines and boosted brand value 
• 📰 How traditional PR still drives sales in a digital-first world 
• 🔍 The data-driven mindset behind every major business decision she’s made 

Key timestamps to dive straight in: 

[04:50] "Sustainability Over Excess Colors" 

[07:03] In-House Operations Over 3PL 

[10:40] "Shifting PR: Magazines to Influencers" 

[14:25] Early Struggles of a Business 

[18:05] "Adapting Strategies for Profitability" 

[21:17] Listen to Isobel’s Top Tips! 

Full episode notes here: https://ecmp.info/568 

In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion brand — from leasing jeans to turning old denim into new. Get ready to learn how circular design, smart eCommerce strategy, and genuine purpose can work together to build a brand that lasts. 

Hit PLAY to hear: 

• 👖 How Mud Jeans turns old denim into brand-new jeans — and makes it profitable 
• 🌍 Why sustainability alone won’t sell (and what really drives customers to buy) 
• 🔄 The smart circular model that keeps customers coming back 
• 💡 How mindset-based segmentation helps Mud Jeans target the right audience 
• ⚙️ The surprising tool helping them sell secondhand jeans online 
• 🚫 Why ultra-fast fashion is hurting us all — and what eCommerce brands can do differently 

Key timestamps to dive straight in: 

[03:51] "Intern Turnover and Inspiration" 

[08:22] Leisure Jeans: A Global Sensation 

[13:23] Customer Sustainability Segments 

[15:55] Fast Fashion's Economic Impact 

[17:21] Tech Hubris & Brexit Concerns 

[18:44] Listen to Bert’s Top Tips! 

Full episode notes here: https://ecmp.info/567

In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: 

What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled? 

Hit PLAY to hear: 

• 🚨 Why stalled growth is actually a wake-up call for your eCommerce brand 
• 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech 
• ⚡ Quick wins that free up cash and time to spark new growth 
• ⏳ How to stop wasting hours on admin & turn time into your secret weapon 
• 🤖 The smart way to use AI for creative output (without losing your brand DNA) 
• 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change 

Key timestamps to dive straight in: 

[04:42] Streamline and Audit for Growth 

[07:19] Evolving Design and Business Practices 

[12:31] Strategic Prioritization for Quick Impact 

[15:46] Experimentation Drives Business Improvement 

[19:18] Team Meetings: Encouraging Experiments 

[22:28] Focus on Brand Consistency 

[26:22] AI Design Needs Specificity 

[28:17] Listen to Janis’ Top Tips! 

Full episode notes here: https://ecmp.info/566

In this episode, Andrew shares the hard-won lessons behind managing 20+ sales channels, mastering stock control, and scaling a heritage brand in today’s competitive eCommerce landscape. 

Hit PLAY to hear: 

• 🎯 How Charles Bentley sells on 20+ channels (without going crazy) 
• 📦 The clever stock-splitting system that prevents overselling nightmares 
• 🧹 Why cutting SKUs from 1,300 to 600 actually boosted growth 
• 📊 How Andrew uses data, weather trends & search terms to forecast sales 
• 💸 The truth about price scraping & keeping prices consistent across marketplaces 
• 🤝 Why fractional experts can be your secret weapon for eCommerce scaling 

Key timestamps to dive straight in: 

[03:57] Optimizing Retail Channels for Growth 

[07:44] Stock Management and Channel Optimization 

[12:08] Challenges in Retail Price Control 

[16:00] Evolving Expertise Through Technology Partnership 

[16:57] Longstanding Trusted Business Partnership 

[23:16] eCommerce Challenges and Recovery 

[24:54] Expanding Charles Bentley's European Market 

[25:35] Listen to Andrew’s Top Tips! 

Full episode notes here: https://ecmp.info/565 

In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business. 

Hit PLAY to hear: 

• 💡 Why culture is the ultimate competitive advantage in eCommerce 
• 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page) 
• 🛠️ How to make every team member feel like an “insider” 
• 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works 
• 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned 
• 🔥 How to turn internal culture into external brand energy that customers love 

Key timestamps to dive straight in: 

[03:57] "Vertically Integrated Retail Food Chain" 

[08:18] "Empowering People in Business" 

[12:54] "Balancing Recruitment with Social Impact" 

[15:55] Simplifying Strategy for Clarity 

[18:57] Painful Choices Ensure Strategic Clarity 

[21:21] Annual Strategic Planning Process 

[24:14] Cultivating Authentic Brand Connection 

[26:50] Confronting Brutal Facts 

[29:27] Listen to James’ Top Tips! 

Full episode notes here: https://ecmp.info/564

In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time.

He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month.

Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business.

Hit PLAY to hear: 

• 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business. 
• 🚀 Why retention is the real growth driver (and how to stop churn before it starts). 
• 🏃 How “magical firsts” can keep new customers hooked from day one. 
• 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand. 
• 🤖 How AI personalizes the user experience — and why it matters for engagement. 
• 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers. 

Key timestamps to dive straight in: 

[03:05] Building Long-Term Customer Relationships 

[06:42] "Start with the Customer" 

[12:44] Expanding Fitness Innovations to All 

[16:26] Jeremy's 4-Bucket Framework 

[17:55] "Delivering Value in First Impressions" 

[23:27] Listen to Jeremy’s Top Tips! 

Full episode notes here: https://ecmp.info/563  

Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on! 

Hit PLAY to hear: 

• 💬 What conversational commerce really means (and why it’s a game-changer for DTC brands) 
• 📲 How WhatsApp can take customers from “Hi” to “Buy” in under 2 minutes 
• 🚀 Why now is the perfect time to get on WhatsApp before BFCM 
• 🔑 The 30–40 day “warm-up” strategy that turns customers into eager buyers 
• 📊 Real-life results (including how one brand made £1M in a single day!) 
• 🛠️ Abhishek’s top tips for setting up WhatsApp marketing quickly & effectively 

Key timestamps to dive straight in: 

[03:14] GoKwik: Empowering DTC Against Marketplaces 

[08:32] India's First E-Wallet Pioneer 

[12:06] Conversational Commerce Boosts Quick Sales 

[14:23] WhatsApp-Integrated Shopify Checkout Process 

[18:20] WhatsApp: Essential for DTC Brands 

[23:06] WhatsApp's Innovation and Growth 

[24:53] Streamlining WhatsApp Marketing Setup 

[28:48] Listen to Abhishek’s Top Tips! 

[32:09] Get 25% off GoKwik’s annual subscription with the code MASTERCLASS  https://www.gokwik.co/  

Episode sponsored by GoKwik. Use the code MASTERCLASS to get 25% off their annual subscription. https://www.gokwik.co/  

WWYD is a brand new format for the show - where we ask some of our favourite and most knowledgable eCommerce friends... "What would you do?". 

In this new WWYD? episode, Ian shares his roadmap for scaling fast—bootstrapped growth, nonstop testing, lean operations, and breaking the beliefs that hold brands back. 

Hit PLAY to hear: 

• 🚀 Ian’s playbook for driving hockey stick growth in a $10–25M ecommerce brand 
• 🧪 Why constant testing across the funnel is the real growth engine 
• 💸 How cutting overheads frees up cash to fuel marketing and product 
• 🧠 The limiting beliefs holding back ecommerce businesses (and how to break them) 
• 🤝 How to balance agency support with in-house agility for faster results 

Key timestamps to dive straight in: 

[05:52] "Pragmatic Growth in SaaS Marketing" 

[07:52] Always Be Testing and Optimizing 

[12:08] Reevaluate Post-Retheme Testing Practices 

[13:03] Overcoming Imposter Syndrome in Testing 

[18:08] Dynamic Testing: Leadership's Role 

[19:19] Listen to Ian’s Top Tips! 

Full episode notes here: https://ecmp.info/561  

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster. 

Hit PLAY to hear: 

• How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀 
• Why Amazon makes life easy—but also traps sellers in dependency 
• The pros and cons of keeping warehousing and logistics in-house 🏭 
• Why retail arbitrage is fading and how private label builds stability 
• The hidden role of logistics mastery in beating competitors 
• What Charles sees as the next big growth move for Joey’s 🔑 

Key timestamps to dive straight in: 

[05:22] "AI Boom Reflects Shifting Focus" 

[08:46] "Addicted to Amazon's Ease" 

[12:20] Outsource Advertising and Software 

[13:53] DTC Brand Growth Challenges 

[17:19] Pivot to Private Label Products 

[21:35] "Outsource Ops, In-House Amazon Fulfillment" 

[24:32] Listen to Charles’ Top Tips! 

Full episode notes here: https://ecmp.info/560  

In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price. 

Hit PLAY to hear: 

• 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years 
• 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market 
• 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans 
• 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website 
• 💰 How to sell premium products on Amazon without joining the price war 
• 🤖 The AI tools and automation ideas she’s exploring to scale without a big team 

Key timestamps to dive straight in: 

[04:29] "Doodle Detangler Idea Journey" 

[08:24] Trusting EA with Daily Operations 

[10:47] Building Trust with VIP Customers 

[13:58] Maximizing Amazon Sales via Traffic 

[17:22] "Nurturing Customers Beyond Amazon" 

[20:00] Listen to Elina’s Top Tips! 

Full episode notes here: https://ecmp.info/559  

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode, Babs shares the secrets behind building a purpose-driven brand, blending in-store magic with online strategy, and creating growth that’s both ethical and explosive. 

Hit PLAY to hear: 

• How Babs turned a brick-and-mortar store into a booming Shopify success 📈 
• The clever reason everyone on her team works on eCommerce 💻🛍️ 
• Why Montana sapphires are the hidden gem of ethical jewelry 💎 
• The simple service that makes virtual shopping feel personal again 🧑‍💻💬 
• How Alara built 138% online growth without sacrificing brand integrity 
• The real difference between using “eco-conscious” as a word vs. a mission 🌱 

Key timestamps to dive straight in: 

[05:13] Eco-Conscious Jewelry for Global Tourists 

[09:04] Diverse Roles in Jewelry Business 

[12:44] Three-Person Marketing Team 

[16:30] Virtual Custom Appointments for eCommerce 

[20:14] Artisanal Appeal: Unique and Sustainable 

[22:39] Ethical Jewelry Practices Explained 

[24:05] Listen to Babs’ Top Tips! 

 Full episode notes here: https://ecmp.info/558

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

AND Sanya’s bought one of her clients along: yes, we’ve got the brilliant Janis Thomas from Look Fabulous Forever back on the show! 

Tune in to discover what a truly collaborative, high-trust agency relationship looks like—and how it can transform your eCommerce success. 

Hit PLAY to hear: 

• How a web agency-client relationship turned into true partnership 🤝 
• The one mindset shift that changed everything for Sanya’s agency 
• Why your developers should be talking directly to you 👀 
• A real-world example of going from 10s to 2s page load time ⚡ 
• What makes advertorials a secret SEO weapon 🔍 
• The emotional (yes, emotional!) side of eCommerce collaboration 💬 

Key timestamps to dive straight in: 

[03:40] "Finding Mr. Right Unexpectedly" 

[08:15] Successful Website Outsourcing Experience 

[09:49] Client-Agency Collaboration Dynamics 

[13:52] Psychologically Safe Agency Relationship 

[18:14] Break Down Communication Silos 

[21:02] Podcast Insights: Navigating Business Relationships 

[22:25] Listen to Sanya and Janis’ Top Tips!  

[27:31] Find out more about illuminise https://www.illuminise.com/  

Episode sponsored by illuminise. Watch Sanya’s Meet Magento talk on co-creation, experimentation, and co-creating future together https://www.youtube.com/watch?v=ENFydeUcwQk . 

Fix your ads with Alvie. Go to https://ecmp.info/alvie and note ‘eCommerce Masterplan’ when you book a demo to enjoy a 3 months free trial.

In this episode, Lynn shares the smart, scrappy strategies that helped her grow MASAMI—and how other indie eCommerce brands can do the same. 

Hit PLAY to hear: 

• How Lynn built MASAMI into a nearly $1M brand—without big budgets 💥 
• The clever “pop-in” strategy that’s changing how indie brands do retail 🛍️ 
• Why cash flow—not competition—is what kills most eCommerce brands 💸 
• The power of brand values (and how to use yours to drive growth) 🔑 
• What most founders get wrong about launching new products 🚫 
• Lynn’s secret sauce for retail sell-through success 🔄 

Key timestamps to dive straight in: 

[03:48] Hair Hydration Breakthrough Partnership 

[09:35] Conscious Beauty Collective Origins 

[13:30] Temporary Retail Partnerships Strategy 

[16:54] Multi-Location Strategy Stabilizes Business 

[18:21] "Brand Values and Smart Collaborations" 

[21:21] Listen to Lynn’s Top Tips! 

 Full episode notes here: https://ecmp.info/556

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon. 

Hit PLAY to hear: 

• The 3 retention strategies that power a $2M luxury eCommerce brand 💡 
• Why Klim believes your physical store might be your best ad channel 🏬 
• How Allure builds personal relationships with shoppers using WhatsApp 📲 
• What happens when you watch customers shop on your website 👀 
• How a lean team of 7 runs a global boutique brand 💪 
• The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁 

Key timestamps to dive straight in: 

[04:04] Fashion eCommerce Opportunity in France 

[07:10] Personalized Wardrobe Consultation Service 

[11:39] Retention-Focused Business Strategies 

[14:02] Retail Operations and Marketing Strategy 

[19:24] Personal Touch in eCommerce Segmentation 

[22:03] Optimising Customer Purchase Journey 

[23:59] Listen to Klim’s Top Tips! 

 Full episode notes here: https://ecmp.info/555

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! 

In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results. 

Hit PLAY to hear: 

• How Oak Furnitureland links online and in-store shopping with a clever QR strategy 🛋️ 
• The AI use cases Ian actually recommends (and the ones he doesn’t) 🤖 
• Why CRO and UX are the real secret weapons in scaling eCommerce conversions 
• How Ian’s IT background gives him a major edge in modern eCommerce strategy 🔧 
• The smart way to prioritize projects when everything feels urgent 🚦 
• The biggest mistake eCommerce teams make with AI—and how to avoid it ⚠️ 

Key timestamps to dive straight in: 

[03:21] Evolution of Furniture Retail Career 

[06:40] eCommerce: Tech to Marketing Shift 

[10:34] Sofa Purchase Research: A Long Journey 

[16:08] AI: Sci-Fi Future Realized 

[17:05] "AI Solutions for Business Problems" 

[21:31] Ensuring Secure IT Collaboration 

[22:23] Listen to Ian’s Top Tips! 

 Full episode notes here: https://ecmp.info/554

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Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns! 

Hit PLAY to hear: 

• How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦 
• Why iPhone videos outperformed $10k ad shoots 🎥 
• The 3-part framework he used to grow La Matera fast 📈 
• What makes belts a “perfect eCommerce product” 🔥 
• The truth about expanding your product line (and what not to do) 🧵 
• His role in turning Chubbies’ returns system into Loop Returns 🔄 

Key timestamps to dive straight in: 

[04:25] "Relocated Business: Spicewood, Texas" 

[08:41] "SBA Loan Benefits and Process" 

[11:21] Strategic Business Planning & Marketing 

[13:46] Reflection on Business Experience 

[18:51] Balancing Focus and New Projects 

[21:22] Listen to JM’s Top Tips! 

 Full episode notes here: https://ecmp.info/553

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Hit PLAY to hear: 

• Why most people are still buying glasses the old-fashioned way 👓 
• How Fashion Eyewear turned pre-loved stock into a retention machine 🔁 
• The Shopify app powering their buyback and recommerce program 🛍️ 
• Smart ways to guide customers through a complex checkout flow 📦 
• What really moves the needle on customer lifetime value 📈 
• Why having just one pair of glasses is officially outdated 😎 

Key timestamps to dive straight in: 

[05:32] "Prescription Glasses: An Untapped Market" 

[09:42] Eyewear Buyback with TernEco App 

[11:42] Innovative Glasses Buyback Program 

[15:32] Eyewear Buyback Boosts Customer Retention 

[17:32] Listen to Steven’s Top Tips! 

 Full episode notes here: https://ecmp.info/552

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Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone! 

We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI chatbots to improve customer experience, sales, and the team's efficiency.

Hit PLAY to hear: 

• Why treating your website like a product could unlock massive growth 
• The one change that boosted Parts Town’s chat agent efficiency by 60%+ ⚡ 
• How Paul’s team ships 400,000+ orders per quarter — and what powers it 
• The secret link between site speed and conversion most brands ignore 🧠 
• What it’s really like to manage eCommerce for a $2.5B B2B giant 
• The smart way to use AI chatbots without losing the human touch 🤖❤️ 

Key timestamps to dive straight in: 

[05:35] "Journey from East to West Coast" 

[07:11] Career Journey: Home Depot to Lennar 

[10:14] eCommerce Product Manager Focus Areas 

[15:12] Website's Chat Functionality Needs Improvement 

[16:18] Enhancing Order Inquiries with AI 

[21:13] Managing Complex Serial Number Data 

[23:58] Curated Personalization and Experience 

[25:26] Listen to Paul’s Top Tips! 

 Full episode notes here: https://ecmp.info/551

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Hit PLAY to hear: 

• How one viral video turned a year of no sales into $30K in 3 weeks 📈 
• The bold preorder strategy that helped Dapper Boi scale without outside funding 
• Why “fun and scrappy” content beats polished ads every time 🎬 
• What it’s really like to build a fashion brand with your partner ❤️ 
• The question that made them sell their house instead of giving up 🏡 
• How they're expanding globally — and running lean with just 2 full-timers 🌍 

Key timestamps to dive straight in: 

[05:19] Starting Fashion Line Without Experience 

[07:24] Entrepreneur's Fashion Journey 

[12:43] Dapper Boy: Our Entrepreneurial Journey 

[14:24] Innovative Marketing Boosts Shirt Sales 

[17:31] "Why Dapper Boy Must Persist" 

[20:56] Optimizing Intro Pricing Strategy 

[23:41] Exclusive Membership Tiers 

[24:48] Listen to Vicky’s Top Tips! 

 Full episode notes here: https://ecmp.info/550

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Hit PLAY to hear: 

• 💸 How Nip + Fab profits from the very first order (yes, really) 
• 🗣️ The customer interview that sparked a winning ad campaign 
• 👥 Why targeting by values beats targeting by age every time 
• 🔍 The simple survey trick that reveals why customers almost didn’t buy 
• 💬 How to turn real feedback into high-converting marketing copy 
• 🤝 The cross-team collaboration secret behind smarter customer personas 

Key timestamps to dive straight in: 

[04:53] Rodial Group's Dual Skincare Brands 

[07:07] Collaborative Business Approach 

[10:37] Effective Customer Acquisition Strategies 

[13:27] Interests Over Age in Marketing 

[18:07] Competitor Insight through Consumer Feedback 

[21:13] "Optimise Sales with Confirmation Surveys" 

[23:58] Listen to Frederica’s Top Tips! 

Full episode notes here: https://ecmp.info/549

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Hit PLAY to hear: 

• ♻️ How Brian turned local plastic waste into a £500K/year homewares brand 
• 🚫 The prototype that bombed—and what it revealed about real customer tastes 
• 🛍️ Why relationships (not cold emails) get you into retailers like John Lewis 
• 🌱 The #1 mistake brands make when trying to “go sustainable” 
• 🤝 How to grow your team with sweat equity (and avoid legal headaches) 
• 🔄 The genius supply chain move that became a brand story goldmine 

Key timestamps to dive straight in: 

[04:04] "Sustainable Housewares Market Opportunity" 

[09:19] Recycled Materials Procurement Overview 

[12:55] "Combining Qualitative and Quantitative Insights" 

[15:15] Hybrid Teamwork Approach 

[17:30] Key Partnerships: Legal & Human Focus 

[20:55] "Category Building for Profitability" 

[21:50] Listen to Brian’s Top Tips! 

Full episode notes here: https://ecmp.info/548

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Ten years. 100s of episodes. Thousands of insights.

As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry. 

If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last. 

Huge thanks to all the listeners who submitted questions –  

• Janis Thomas, Look Fabulous Forever 
• Edward Scott-Finnigan, Webinar Connoisseur 
• Jamie Huskisson, JH (The Breakthrough Agency) 
• Tony Sousan, Fractional CTO 
• Tamsin Burford, Winternational Ski Wear for Women 
• Kelly A. Mahoney, KleerMail 
• Olivia Staub, Yotpo 

Hit PLAY to hear: 

• What hasn’t changed in eCommerce (and still drives sales) 
• The tech that rewired the industry (hint: not AI) 
• Why retention starts before the first purchase 
• The weirdest podcast moments from 900 episodes 
• Chloë’s advice to future eCommerce leaders 

Key timestamps to dive straight in: 

05:59 Editing Challenges in Podcasting 

09:18 eCommerce's Unchanging Goals 

13:03 "Enduring Presence of Magento One" 

14:55 Challenges of Online Fashion Boutiques 

20:16 "Buy Buttons: Website's End?" 

21:18 Websites Will Survive AI Shift 

27:08 Seasonal Marketing Strategy Planning 

30:19 Recommerce Strategy for Customer Retention 

33:41 Targeted Advertising and Social Proof 

36:32 Seasonal Customer Value Analysis 

38:49 eCommerce Strategy & Legacy Advice 

Full episode notes here: https://ecmp.info/547

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Hit PLAY to hear: 

• 🤯 How a market stall became a near £20M empire! 
• 🤫 The surprising reason Bird & Blend still handles their own fulfillment. 
• 🛍️ Unlock the secret to blending online & physical stores for ultimate customer love. 
• 🚀 Mike's no-nonsense tips for scaling your eCommerce without losing your soul. 
• 🤔 Ever wondered how to truly nail the customer experience? This episode has answers! 
• 👂 Discover the management style that empowers a winning team (and what not to do!). 

Key timestamps to dive straight in: 

[05:59] Bird & Blend's Journey to Success 

[08:19] Adapting Through Business Growth Stages 

[12:45] Management Self-Reflection Journey 

[13:42] "Connecting Business Dots from Experience" 

[18:10] Aligning Retail and eCommerce Experiences 

[19:49] Email List Building Strategy 

[22:02] Listen to Mike’s Top Tips! 

Full episode notes here: https://ecmp.info/546

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Hit PLAY to hear: 

• 🎯 How Possum Play hit 40,000 customers with just a 3-person team 
• 🚀 The smart, low-budget strategy behind their global expansion 
• 📦 Why they fulfilled their first containers by hand—and what it taught them 
• 🧠 The "do it yourself until you can’t" rule that protects their profits 
• 🛋️ How they built a hero product and resisted the urge to over-expand 
• 💡 The hiring mindset shift that helped them scale without burnout 

Key timestamps to dive straight in: 

[05:07] "Appreciation for 3PL Partners" 

[10:02] Founders' Struggle: Control vs. Growth 

[13:44] Hiring for Potential, Not Experience 

[14:31] "Impact of Past Experience on Success" 

[18:08] Word-of-Mouth Growth Strategy 

[19:51] Listen to Renee and Giorgia’s Top Tips! 

Full episode notes here: https://ecmp.info/545

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Hit PLAY to hear: 

• 🩸 How one accidental discovery led to a booming eCommerce biz! 
• ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 
• 💰 Product expansion secrets: What to sell when you only sell ONE thing... 
• 📣 The real deal on purpose-driven marketing (it's NOT what you think). 
• 🌍 From India to the UK: Mastering eCommerce in totally different markets. 
• 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision. 

Key timestamps to dive straight in: 

[06:28] UK-India eCommerce and Wholesale Business 

[09:22] "Sustainability & Period Poverty Solutions" 

[13:19] Cycle & Carbon Footprint App 

[14:45] "Balancing Purpose and Product in Marketing" 

[19:19] Listen to Ira’s Top Tips! 

Full episode notes here: https://ecmp.info/544

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Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. 

If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch! 

Hit PLAY to hear: 

• 🎯 Why blanket discounts are killing your margins — and what to do instead 
• 📈 How Radley London increased AOV by 20% while discounting less 
• 🧠 The power of intent-based offers (and how AI figures out who needs a nudge) 
• 🔍 The #1 offer most brands run—but almost never optimize 
• ⏳ Where to start if your eCommerce team is strapped for time 
• 💡 Why some shoppers shouldn't see your promotions at all 

Key timestamps to dive straight in: 

[06:13] Intelligent Targeting in Marketing 

[06:48] "Intelligent Targeting for Effective Offers" 

[11:24] Optimising Promotions for Cost Savings 

[13:49] eCommerce Funnel & Intent Analysis 

[18:49] Evolving Customer Interaction Strategies 

[20:47] Listen to Dan’s Top Tips! 

[29:16] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter      

Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter . 

Full episode notes here: https://ecmp.info/543

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. 

Hit PLAY to hear: 

• Why skyrocketing rent pushed Rachel to shut her shop—and scale faster 
• The Shopify setup mistake that nearly broke their backend 
• How freezing macarons unlocked 7-figure fulfillment 
• The agency breakup that every ecommerce founder should learn from 
• What finally pushed them to stop waiting and start selling proactively 
• How French flair (and flavor) became their brand’s superpower 

Key timestamps to dive straight in: 

[03:51] Shift from Storefront to Online Sales 

[07:54] Customizable Macaron Packaging Options 

[12:48] Consolidating Services Led to Conflict 

[16:19] Testing Separate Agency Strategies 

[20:09] Embracing French Roots in Business 

[21:55] Listen to Rachel’s Top Tips! 

 Full episode notes here: https://ecmp.info/542

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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Founded over 20 years ago they now do around $350,000 a year. 

Hit PLAY to hear: 

• How Johanna's shift from retail to eCommerce skyrocketed her sales 📈 
• The secret behind why preorders are a game-changer for her business 💥 
• How a bold yellow shoe became one of her bestsellers (and almost didn’t exist!) 👠 
• Why your email list is more valuable than any social platform 📧 
• The planning strategy Johanna uses to keep her business on track (hint: no tech tools involved!) 📅 
• How designing with purpose has made her brand a standout in luxury footwear 👣 

Key timestamps to dive straight in: 

[05:37] "Embracing Freedom: Post-COVID Business Shift" 

[10:03] Structured Fashion Design Process 

[11:33] Magazine Planning Visualization Wall 

[15:22] "Maintaining Personal Client Relationships" 

[17:55] "Prioritize Building Your Mailing List" 

[21:28] Listen to Johanna’s Top Tips! 

 Full episode notes here: https://ecmp.info/541

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. 

Hit PLAY to hear: 

• 💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and how to set them up). 
• 👋 Ditch Zuck? How this brand scaled without spending on Meta ads (yet!) 🤯 
• eCommerce SEO is NOT dead: Simple tweaks for ranking higher & getting found 🔍 
• 🎪 Pop-up shop SECRETS: Turn events into a customer goldmine 💰 (bananas & treasure maps??) 
• 🤫 Untapped traffic: Why you're sleeping on YouTube Shorts & Pinterest for sales 
• 😬 The #1 mistake eCommerce stores make with physical locations (don't let this be you!) 

Key timestamps to dive straight in: 

[03:53] Store Relocation and Expansion Strategy 

[07:11] The Challenges of Fixed Costs 

[13:39] "Creating a Welcoming Store Atmosphere" 

[15:02] Evaluating Customer Acquisition Costs 

[19:18] Strategic SEO & Branding Focus 

[22:36] Listen to Nick’s Top Tips! 

 Full episode notes here: https://ecmp.info/540

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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Hit PLAY to hear: 

• 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months 
• 💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it 
• 📊 Why data (not gut feelings) is the secret weapon for skyrocketing sales 
• 🔥 The marketing moves that actually work—without burning your ad budget 
• 🛒 Buying vs. building an eCommerce business: Which one is right for you? 
• 💰 How to know when it’s time to sell your online store for maximum profit 

Key timestamps to dive straight in: 

[05:23] Tom's SEO Strategy: Purchase, Improve, Sell 

[09:41] Disorganized Business Takeover Challenges 

[15:42] SEO Boost for eCommerce Growth 

[18:14] "Embracing Location Independence in Business" 

[20:34] Automating Tasks and Staffing Strategy 

[25:46] Listen to Tom’s Top Tips! 

 Full episode notes here: https://ecmp.info/539

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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Hit PLAY to hear: 

• 🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch! 
• 🔹 The biggest challenges (and surprises!) of buying an existing online business 
• 🔹 Why the right tech stack can make or break your eCommerce growth strategy 
• 🔹 The smart way to handle fulfillment—3PL vs. in-house operations 
• 🔹 Laura’s #1 piece of advice if you’re thinking about acquiring an eCommerce brand! 

Key timestamps to dive straight in: 

[04:21] Quick integration before peak season. 

[09:27] Testing Shopify with Scandiborn. 

[11:25] Tech replatforming: testing before launch. 

[15:27] Warehouse expansion and consolidation plan. 

[19:25] Learning to manage a growing team. 

[20:13] Balancing strategy and tinkering. 

[22:34] Listen to Laura’s Top Tips! 

 Full episode notes here: https://ecmp.info/538

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Hit PLAY to hear: 

• 🔎 Why shouting about sustainability might hurt your brand 
• 🌿 How LimeSharp blends design with eco-friendly practices 
• 🛒 The smart way to guide customers toward greener choices 
• 💬 Why honesty (not perfection) wins loyal customers 
• 🔄 The big opportunity brands are missing in circular commerce 

Key timestamps to dive straight in: 

[03:12] UX design journey from Paris to London. 

[09:22] Sustainability: transparency over greenwashing. 

[10:14] Transparent product sourcing and efforts. 

[13:55] Timing of sustainability education. 

[16:44] Post-purchase sustainability challenges. 

[18:33] Listen to Leslie’s Top Tips! 

Full episode notes here: https://ecmp.info/537

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Hit PLAY to hear: 

• 🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 
• 🛋️ How Jules turned leftover fabrics into a thriving business 
• ♻️ The clever way old textiles are becoming construction materials 
• 💡 Why curating quality products is key to building customer trust 
• 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers 
• 📅 The upcoming legislation that could change the textile industry forever 

Key timestamps to dive straight in: 

[05:33] Entrepreneurial persistence amid uncertainty. 

[09:09] Curating luxury leftover fabrics. 

[12:33] Curating luxury with care. 

[13:28] Streamlined upholstery and charity solutions. 

[18:46] Discounted luxury for diverse customers. 

[21:20] Accountability and small steps matter. 

[22:29] Listen to Jules’ Top Tips! 

 Full episode notes here: https://ecmp.info/536

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Hit PLAY to hear: 

• How a corporate gift can make or break a business relationship 🚀 
• The secret to scaling an eCommerce marketplace without chaos 🔥 
• Why AI + human touch is the winning formula for personalized gifting 🤖❤️ 
• The surprising way needi hit £1.5M in sales (and what you can learn!) 💰 
• How to make your brand unforgettable with the right gift strategy 🎁 

Key timestamps to dive straight in: 

[03:38] Birth of needi: motivating global teams. 

[07:33] Practical gifts over traditional ones. 

[12:05] AI-driven gift selection solution. 

[13:05] Thoughtful gift giving insights. 

[17:36] Recruiting innovative merchant partnerships. 

[19:57] Listen to Louise’s Top Tips! 

Full episode notes here: https://ecmp.info/535

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They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. 

Hit PLAY to hear: 

• 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 
• 🌱 The secret to helping customers make greener choices—without forcing them 
• 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 
• 💰 How cutting carbon can actually save your money 
• 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) 

Key timestamps to dive straight in: 

[04:01] Unexpected career pathways. 

[07:26] B Corp planning and priorities. 

[12:35] "Seed Bank: Empowering Vegan Cooking" 

[14:15] Focusing sustainability efforts in B Corps. 

[19:47] Double materiality: cost and risk analysis. 

[23:33] "Embracing Business Sustainability Strategies" 

[26:01] Listen to Jane’s Top Tips! 

 Full episode notes here: https://ecmp.info/534

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Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community. 

Hit PLAY to hear: 

• ✅ How an Air Force officer became a 7-figure eCommerce entrepreneur 
• ✅ The key business mistake most creatives make—and how to avoid it 
• ✅ Scott’s 2 simple questions that drive consistent business growth 
• ✅ Why saying no more often can skyrocket your success 
• ✅ The surprising way sustainability can boost your bottom line 
• ✅ How a jigsaw puzzle idea turned into a major sales win 

Key timestamps to dive straight in: 

[05:25] Balancing creativity and business skills. 

[08:18] Experiencing Australia through photography. 

[11:35] Lifestyle-driven business model choice. 

[13:23] Two key business questions. 

[16:06] How saying ‘no’ improves brand clarity.  

[19:04] Connecting with nature: raising awareness. 

[22:40] Promoting Australian manufacturing sustainability. 

[24:00] Listen to Scott’s Top Tips! 

Full episode notes here: https://ecmp.info/533

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Hit PLAY to hear: 

• How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 
• The UX and tech strategies that drive higher conversions 🛒 
• Why bundling products boosts sales (without discounts!) 💡 
• The secret to making sustainability a business advantage 🌱 
• How to simplify your tech stack for smarter growth ⚙️ 
• Must-know tips for improving your site’s search & UX 🔍 

Key timestamps to dive straight in: 

[04:36] Emma's career journey: dining room to eCommerce. 

[08:35] Focus: UX and customer journey. 

[12:00] Eco-friendly, customer-centric nursery. 

[15:50] Refocus with MoSCoW prioritization method. 

[18:52] "Keys to Business Success" 

[21:06] Optimise website search for sales. 

[23:41] Listen to Ash’s Top Tips! 

Full episode notes here: https://ecmp.info/532

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Hit PLAY to hear: 

• ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business 
• ✅ The Meta ads strategy that skyrocketed her eCom growth 
• ✅ Why rebranding (not more ads) was the secret to massive sales 
• ✅ How she ran the business solo—and why she doesn’t recommend it 
• ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy 
• ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead 

Key timestamps to dive straight in: 

[03:40] From journalism to eCommerce entrepreneur. 

[06:47] Seamless eco-friendly haircare transformation. 

[11:56] "Betting on Rebrand Success". 

[15:03] Successful rebranding strategy insights. 

[18:31] Embracing gray: rebrand shift success. 

[23:20] Bootstrapped growth through teamwork. 

[27:09] Embrace opportunistic decision-making. 

[28:52] Listen to Jaimee’s Top Tips! 

Full episode notes here: https://ecmp.info/531

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Hit PLAY to hear: 

• How Bare Kind grew from 0 to 1,000 retailers in just 2 years 
• Why trade shows are fading—and what works better for B2B sales 
• The #1 mistake brands make on Faire (and how to fix it) 
• A surprising niche that became Bare Kind’s biggest customer base 
• The secret to turning first-time buyers into repeat customers 
• Why SEO matters just as much for B2B as it does for DTC 

Key timestamps to dive straight in: 

[03:56] Lucy’s eco-friendly business success. 

[06:46] B2B growth via venture-funded platform. 

[09:43] Challenges of switching sales strategies. 

[13:48] Faire dominates B2B eCommerce. 

[18:12] Spring Fair attendance decline factors. 

[21:34] Decline in year two trade shows. 

[24:24] Listen to Andrew’s Top Tips! 

Sign Up Now to Faire

Full episode notes here: https://ecmp.info/530

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With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. 

Hit PLAY to hear: 

• How Hema grew her blog into a $2M eCommerce brand 
• The secret sauce behind My Little Moppet's WhatsApp community 
• Why transparency wins in a competitive eCommerce market 
• How to reduce ad spend without losing revenue 
• The must-know tips for cracking India’s eCommerce scene. 

Key timestamps to dive straight in: 

[03:19] Blogging journey: from doctor to food blogger. 

[07:51] Blogging: a community resource platform. 

[11:50] Hiring Strategy: mold fresh talent. 

[14:43] eCommerce success in India: key factors. 

[17:28] Cutting ad spend, boosting sales. 

[18:45] Listen to Hema’s Top Tips! 

Full episode notes here: https://ecmp.info/529

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Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency. 

If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen! 

Hit PLAY to hear: 

• Why 2025 is the year of hyperautomation in eCommerce 
• How clean data can make or break your automation success 
• The MVP approach to simplifying your tech stack 
• Expert tips to future-proof your eCommerce business 
• The secret to turning integration challenges into growth opportunities. 

Key timestamps to dive straight in: 

[03:54] Early eCommerce and composability insights. 

[07:24] AI's impact on eCommerce data. 

[09:45] Order automation and scalability. 

[13:29] Incremental improvement: strategy and success. 

[18:20] Margin-boosting integration. 

[21:06] Future-proof retail tech strategies. 

[24:50] Data monitoring and notification system. 

[27:41] Minimum viable product for integration. 

[29:39] Listen to Jim’s Top Tips!  

[37:34] Find out more about Patchworks https://www.wearepatchworks.com/   

Episode sponsored by Patchworks. Create your trial account here https://www.wearepatchworks.com/.  

Full episode notes here: https://ecmp.info/528

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• scaled soak.com from £2 to £80million
• drove digital growth at Holland & Barrett
• took Bathroom Mountain from £0 to £40million in 18 months

 Who better to chat to about how to grow your sales from 7 to 8 figures?! 

Hit PLAY to hear: 

• The one obsession that can skyrocket your eCommerce growth 
• How Jay scaled a business to $40M in just 18 months 
• Why efficiency and AI are game-changers for scaling in 2025 
• Jay’s top tips for picking the perfect marketing channel 
• The biggest mistake most brands make—and how to avoid it 

Key timestamps to dive straight in: 

[05:21] Focus obsession on a single digital channel. 

[09:27] Research channels, understand competitors, leverage advantages. 

[11:41] Understand and learn channel metrics for advantage. 

[13:51] Optimise landing page performance for conversions. 

[19:56] AI enhances efficiency; human expertise remains crucial. 

[21:23] AI boosts efficiency and ROI by simplifying data. 

[24:08] Listen to Jay’s Top Tips! 

Full episode notes here: https://ecmp.info/527

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We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"

Here's our expert line up: 

• Jay O’Neill from Tap Digital, 
• Jim Herbert from Patchworks,  
• Lucia Locatelli from Doofinder, 
• Emilie Benoit from Shopify, 
• Miya Knights from Retail Technology Magazine, 
• Yiqi Wu from Aimerce, 
• James Cowie from SHOPLINE, 
• Nora Zukauskaite from TikTok Shop, 
• And Carolyn Shelby from Yoast. 
• Plus! You'll also hear the thoughts of our host Chloe Thomas. 

Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more. 

Full episode notes here: https://ecmp.info/526

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Hit PLAY to hear: 

• Why most personalisation isn’t personal—and how to fix it 
• The surprising link between empathy and customer retention 
• Netflix’s 10-year lesson on making personalisation work 
• The one question every brand should ask to connect deeply 
• Easy, actionable steps to humanize your marketing today 

Key timestamps to dive straight in: 

[05:38] Debate over email subject lines' impact importance. 

[08:18] Feeling nickel-and-dimed; brands lack personalization empathy. 

[11:24] In-store vs. online: personalization, empathy difference. 

[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening. 

[19:31] Brands should prioritize personalization for customer retention. 

[23:12] Framework created; personalization start routes explored. 

[24:30] Understanding intent personalizes communication in eCommerce. 

[25:51] Listen to David’s Top Tips!  

Full episode notes here: https://ecmp.info/525

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Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. 

Hit PLAY to hear: 

• The 80/20 rule that transformed Wunderbrow’s growth strategy 
• How to avoid the biggest risk of rapid expansion 
• Why focus is the ultimate growth hack for eCommerce brands 
• The trade-offs every business must manage to scale sustainably  
• Diego’s #1 tip for navigating a business transformation 

Key timestamps to dive straight in: 

[08:06] Seeking impact as CEO of KF Beauty. 

[14:19] Managing product discontinuation and new product launches. 

[17:53] Be pragmatic: Simplicity and focus yield growth. 

[18:53] NYU professor discusses business growth trade-offs. 

[23:22] Established product faces challenges with new launches. 

[25:18] Listen to Diego’s Top Tips! 

Full episode notes here: https://ecmp.info/524

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Hit PLAY to hear: 

• How 42% of UK landfill textile waste comes from homewares—and what to do about it 
• The Green Room’s unique approach to eco-friendly eCommerce growth 
• Secrets to cutting packaging costs while staying sustainable 
• Why collaboration (not competition) drives success in sustainability 
• Practical tips to kick-start sustainability in any eCommerce brand 

Key timestamps to dive straight in: 

[04:59] Helping SMEs simplify and implement sustainability strategies. 

[06:47] Green Room fosters sustainable innovation and collaboration. 

[11:29] Small group collaboration expanded to over 35 brands. 

[14:22] Quarterly webinars share solutions across departments. 

[19:55] Reduced packaging costs lead to overall savings. 

[20:53] Listen to Top Tips from Jules and Mirry! 

Full episode notes here: https://ecmp.info/523

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

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Hit PLAY to hear: 

• Adding new products strategically 
• Using a phased approach to product launches 
• Investing in technology for project management 
• Making sure teams work together 
• Focusing on the customer and their needs 

Key timestamps to dive straight in: 

[06:28] Expanding customer base with frequently-purchased products. 

[08:52] Team structure and what they outsource. 

[13:33] Stagger launch phases for continuous promotional opportunities. 

[14:23] Prioritize action, iterate quickly, embrace imperfection. 

[18:10] Communication and feedback are key elements to success. 

[20:46] Houseplants becoming interior decor, not horticulture. 

[22:46] Listen to Joy’s Top Tips! 

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

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Hit PLAY to hear: 

• The roles of design and user experience in eCommerce 
• Simplicity enhances customer satisfaction 
• How customization contributes to B2B success 
• Why aligned teams are key to growth 
• The importance of continuous adaptation 

Key timestamps to dive straight in: 

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. 

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively. 

[09:59] Redesign improved eCommerce site's functionality and aesthetics. 

[13:37] July Shopify launched B2B module, enabling customization. 

[16:51] Educate teams; align website and sales efforts. 

[20:45] Listen to Ian’s Top Tips! 

Full episode notes here: https://ecmp.info/521

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

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Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year. 

Hit PLAY to hear: 

• Starting with a clear mission & vision 
• Using a customer-focused approach 
• Sustainability and quality going hand-in-hand 
• Having a multi-channel strategy  
• Why a lean team structure works 

Key timestamps to dive straight in: 

[05:33] Moms influence sustainable product strategy and portfolio expansion. 

[09:08] Retail: Prioritize profit to ensure business sustainability. 

[09:58] Small core group augmented by agencies and tools. 

[13:30] Bamboo toothbrushes popularized eco-friendly products globally. 

[16:46] Embrace Amazon's dominance; collaborate, don't compete. 

[18:36] Listen to Warren’s Top Tips! 

Full episode notes here: https://ecmp.info/520

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

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Hit PLAY to hear: 

• The role of SEO in a niche business 
• Diversifying sales channels to reach more customers 
• A different kind of dropshipping 
• The importance of inventory management  
• And why relationships increase traffic and sales 

Key timestamps to dive straight in: 

[03:57] An overview of what Overstock Art sells. 

[06:21] Program lets artists sell originals, earn royalties. 

[07:37] Shipping costs hinder global art market expansion. 

[11:54] Research, outreach, relationships; use LinkedIn, services. 

[17:55] Plan ahead, hold stock, competitive advantage gained. 

[20:58] Listen to Amitai’s Top Tips! 

 Full episode notes here: https://ecmp.info/519

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

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Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend.

If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! 

Hit PLAY to hear: 

• Lucy’s 10-step go-to method for doubling sales—without heavy discounts
• The timeline Lucy recommends for planning campaigns
• The secret to building urgency and scarcity into your offers
• Why storytelling is your best sales tool (and how to use it!)
• Timing tricks that boost sales—no ad spend required
• Ways to escape the “discount death spiral” for good

Key timestamps to dive straight in: 

[03:07] Brands should enhance efficiency, strategy, relationships, sales. 

[07:23] Luxury brands balance demand without discounting strategies. 

[12:59] 10-step process doubling sales campaign success. 

[13:46] Strategic decisions needed for business complexity management. 

[19:22] Creative business customization and strategic product launches. 

[22:27] Store all marketing materials systematically. 

[25:36] Cycle syncing aids businesses in monthly cycles. 

[29:49] Listen to Lucy’s Top Tips! 

[32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price   

Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%.

(From 1 December 2024 the code will save you 25%)

Full episode notes here: https://ecmp.info/518

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Hit PLAY to hear: 

• What Zone3 is all about 
• How to balance niche markets 
• The importance of community in building and scaling a brand 
• Sustainability and how it works in performance products 
• Nailing the basics and keeping things simple 

Key timestamps to dive straight in: 

[03:11] Closed business for family, pursued consulting and eCommerce. 

[05:55] Focus on two core markets with different products, price points, and communities. 

[08:10] Community passion and quality define marketing approach. 

[10:06] Invested in grassroots events, clubs, ambassador networks. 

[14:28] Balancing opportunities with strategic resource management. 

[17:06] Nail basics before adopting new technologies. 

[20:14] Launched biodegradable wetsuit; pursuing sustainable innovations. 

{21:50] Listen to Malina’s Top Tips! 

Full episode notes here: https://ecmp.info/517

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Hit PLAY to hear: 

• The highs and lows of being an entrepreneur 
• Knowing when to transition your business, or to close it 
• Considering product-market fit 
• Opportunity cost and why it matters 
• Embracing failure as a learning opportunity 

Key timestamps to dive straight in: 

[05:58] Mike’s take on sustainability, functionality, his Amazon journey, multichannel business. 

[12:27] High acquisition costs due to low demand. 

[15:03] Real product, timing challenges, consumer purchasing shifts. 

[17:46] Running the business was full-time, unfeasible to leave on the side. 

[21:17] Considering opportunity cost over easy choices. 

[25:10] Passionate about purpose-driven products and consultancy. 

[27:05] Listen to Mike’s Top Tips! 

Full episode notes here: https://ecmp.info/516

Mike’s previous episode where he talks about his book: https://ecmp.info/390  

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In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.

Hit PLAY to hear:

• Why account structure matters
• All about the TPS approach
• Product feed optimisation
• The importance of conversion tracking
• How to deal with seasonal changes

Key timestamps to dive straight in:

[05:31] Success in Google Ads relies on strategic structure.

[07:38] Optimized product feed crucial for ad success.

[12:23] Focus on high-buying intent for successful campaigns.

[15:09] Test, separate, scale: optimize profitable product campaigns.

[17:22] Focus on training algorithm for right audience.

[19:50] Classify products by different life cycle stages.

[23:02] Customize strategies based on performance and needs.

[27:03] Listen to Shri’s Top Tips!

Full episode notes here: https://ecmp.info/515

Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com

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Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. 

Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.

Hit PLAY to hear: 

• Starting a new business with purpose and passion 
• Practicing proactive sustainability 
• The growing trend of ethical consumerism 
• Disrupting industries with sustainable options 
• Why a small team matters for startups 

Key timestamps to dive straight in: 

[04:43] Enjoys advisory roles, charity work, and entrepreneurship. 

[09:11] Watch provokes sustainable conversations and reminders. 

[11:22] Greenwashing in FMCG packaging is really annoying. 

[13:26] The more people want recycled products, the more businesses are going to get into recycled materials. 

[16:54] Tried limited drops, now using dispatch windows. 

[21:00] Helped start business with minimal funds, advised caution. 

[22:35] Listen to Guy’s Top Tips! 

Full episode notes here: https://ecmp.info/514

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

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Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year. 

Hit PLAY to hear: 

• Why personalization is key for GiftsOnline4U 
• How Asgar downsized his team to make them more efficient and effective 
• The importance of building strong ties with outsourced teams 
• Streamlining for profitability 
• How to use AI in an eCommerce business 

Key timestamps to dive straight in: 

[04:55] Personalisation challenges: wrong info from customers, technology issues. 

[08:08] Overseas teams are cost-effective and skilled overall. 

[12:02] Focus on productivity over growth for better results. 

[14:29] Using AI early can increase business productivity. 

[17:58] Perplexity AI is a great search engine. 

[22:18] Customized gifts using input-based real-time images. 

[25:18] Listen to Asgar’s Top Tips! 

Full episode notes here: https://ecmp.info/513

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

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Hit PLAY to hear: 

• Naturisimo’s personalization journey 
• The challenge of maintaining Naturisimo’s identity while promoting the brands they carry 
• How to effectively use brand stories 
• Retaining customers through education and brand association 
• What segmentation can do for your business 

Key timestamps to dive straight in: 

[05:36] Delivering safe, effective, clean beauty products. 

[09:22] Challenges: recruiting, retaining customers; expanding product purchases. 

[10:50] Finding product associations to educate and upsell. 

[13:15] Balancing brand innovation and customer loyalty. 

[19:16] Success based on segmentation. 

[20:33] Personalized, journey-based customer engagement and product discovery. 

[22:17] Listen to Judith’s Top Tips! 

Full episode notes here: https://ecmp.info/512

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

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Hit PLAY to hear: 

• The importance of human experience in eCommerce and what led John to write his book 
• The myths of customer feedback, customer loyalty, and return on investment 
• The cost of poor customer experience 
• How better customer experience can lower your business costs 
• Behaviors and enablers and why you should care about them 

Key timestamps to dive straight in: 

[05:28] eCommerce, retail, hospitality satisfy more than banking. 

[07:39] COVID inspired a book about being human. 

[11:11] Feedback surveys focus on superficial customer opinions. 

[15:03] Customer loyalty to organizations is often fickle. 

[19:04] NHS ensures transparency and engagement with donors. 

[22:35] Digital experiences harder to resolve customer issues. 

[25:44] Listen to John’s Top Tips! 

Full episode notes here: https://ecmp.info/511

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

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Their number one Hair Mask sells one unit every 30 seconds worldwide! 

Hit PLAY to hear: 

• The clinical side of Philip Kingsley 
• Digital transformation and its benefits 
• Their promotional strategies that focused on quality over quantity 
• The brand’s gift with purchase optimisation 
• Philip Kingsley’s future plans 

Key timestamps to dive straight in: 

[06:30] Hair treatment business pivots to digital expansion. 

[07:35] New storefront for clinic, subscription assessment, web app. 

[14:15] Improving execution and data for better promotions. 

[15:58] Elevating promotions through bespoke photo and video. 

[18:54] Testing, personalization, and AOV focus increase. 

[23:50] Exciting updates on clinical and retail transformation. 

[25:04] Listen to Lauren’s Top Tips! 

Full episode notes here: https://ecmp.info/510

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

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Hit PLAY to hear: 

• How Jenna got her start in eCommerce 
• What she learned as Head of Growth at WGAC 
• Lots of advice about how to build your business for growth
• Tips for handling content creation challenges today  

Key timestamps to dive straight in: 

[04:24] Career journey from banking to digital marketing. 

[08:30] Who Gives a Crap: Sustainable toilet paper, global impact. 

[11:44] Profits can be used in various ways. 

[14:50] Strong brand, culture, risk, hiring, empowerment, evolving. 

[17:56] Digital marketing dynamics have rapidly evolved. 

[21:25] Listen to Jenna’s Top Tips! 

Full episode notes here: https://ecmp.info/509

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

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Hit PLAY to hear: 

• Why you should solve real pain points in your business 
• How Perkies adapted and evolved their product line 
• Rosie’s collaboration with the Breast Cancer Research Foundation  
• The importance of leveraging sales channels 
• Focusing on continuous innovation 

Key timestamps to dive straight in: 

[04:43] Started business, launched products, inspired by entrepreneurs. 

[07:31] Reduced focus on sticky bras, emphasis on nipple covers. 

[12:37] Creating realistic, enhancing nipple products for survivors. 

[14:16] Empowering women, giving back, problem solver. 

[17:32] Early Amazon launch and reviews drive sales. 

[21:13] Listen to Rosie’s Top Tips! 

Full episode notes here: https://ecmp.info/508

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

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Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%. 

Hit PLAY to hear: 

• Adaptability in business 
• Turning challenges into opportunities 
• The importance of storytelling, email marketing, and a good loyalty program 
• Leveraging different sales channels 
• Collaboration and teamwork 

Key timestamps to dive straight in: 

[03:25] Key interview points: retention, wholesale, low carbon. 

[07:00] Getting online fever from COVID. 

[09:12] Upcycled bottle designs are beautiful and innovative. 

[12:06] Exciting shift to recycling in local market. 

[14:58] Fashion industry embracing versatile wholesale methods. 

[22:17] Encourage additional purchases through loyalty points program. 

[23:24] Listen to Nick’s Top Tips! 

Full episode notes here: https://ecmp.info/507

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

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Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. 

Hit PLAY to hear: 

• The importance of understanding the retail landscape 
• Why you need to diversify your channels 
• Building strong relationships with your retailers 
• How adaptability can help sustain your growth 
• Integrating your retail and DTC strategies 
• And why patience and persistence are key 

Key timestamps to dive straight in: 

[05:26] Diversifying sales channels can boost profits.  

[08:48] Strategic approach to retail distribution takes time. 

[12:13] Proving customer demand is crucial for buyers. 

[15:42] Continual awareness building for successful sales process. 

[18:56] Plan launch strategies and drive consumer awareness. 

[21:56] Retail takes time, but offers opportunity. 

[23:18] Listen to Wizz’s Top Tips! 

Full episode notes here: https://ecmp.info/506

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

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They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network. 

Hit PLAY to hear: 

• Fixing a personal problem with a global solution 
• Sustainability as a journey 
• Providing education and making a cultural impact 
• Having big visions for the future 
• Embracing continuous improvement 

Key timestamps to dive straight in: 

[04:13] Friends cope with job loss, create sustainable sneakers. 

[08:58] Designing sustainable shoes with circularity in mind. 

[11:40] Sustainability professor's advice: focus on continuous improvement. 

[15:06] Wishing for more time to grow brand. 

[18:30] Listen to Stuart’s Top Tips! 

Full episode notes here: https://ecmp.info/505

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Founded in 2018 they did £2.2million via their Shopify site in 2023. 

Hit PLAY to hear: 

• Why honesty and transparency are key for any brand 
• The role of preorders in building a successful business 
• Thinking long-term 
• Practicing sustainability in your business 
• Why product quality trumps quantity 

Key timestamps to dive straight in: 

[05:20] Commuter cycling brand failed to reach potential. 

[07:14] Nick’s determination to build a successful business. 

[11:51] House-husband, kids, mental health, brand growth. 

[15:35] High-growth businesses erode brand, face downfall. 

[17:44] Preorder, exclusivity, anticipation, positive reviews. 

[19:49] Growth is a metric of a business. 

[23:44] Creativity blossoms when money is scarce. 

[24:57] Listen to Nick’s Top Tips! 

Full episode notes here: https://ecmp.info/504

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Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business. 

Hit PLAY to hear: 

• Why prioritizing product quality is key 
• How to do effective brand scaling 
• Building a loyal tribe of customers 
• Embracing analytics to understand your business better 
• Thinking long-term 

Key timestamps to dive straight in: 

[05:56] Niche brand, scaled to larger sock market. 

[07:56] Neoprene, socks, wet suits, merino, cotton, sweating. 

[09:50] WORN’s design mantra: performance sustained. 

[11:00] Product must be performing to be sustainable. 

[13:32] Focus on consumer relations and product quality. 

[17:08] Company introduces new performance-enhanced fabric line. 

[20:24] Listen to Bryan’s Top Tips! 

Full episode notes here: https://ecmp.info/503

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Hit PLAY to hear: 

• How crisis can be a catalyst for change 
• The importance of product quality 
• Focusing on storytelling to create connections with customers 
• Their shift from discounts to premium pricing 
• Expanding product range to counter seasonality 

Key timestamps to dive straight in: 

[04:29] Transitioned from telcos to eCommerce, varied sectors. 

[09:11] Adapting business strategy to suit 2020 challenges. 

[10:34] Customers and business addicted to discounts. 

[14:02] Evolving fashion focus: understanding product, selling internally. 

[17:11] Diversified product range drives year-round sales growth. 

[18:35] Listen to Matt’s Top Tips! 

Full episode notes here: https://ecmp.info/502

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Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.  

Hit PLAY to hear: 

• The importance of brand and quality 
• Adapting to market changes 
• How Chilly’s leverages outsourcing 
• Why you need to always put customers front and center 
• Effective use of marketing and merchandising 

Key timestamps to dive straight in: 

[05:43] Fashion experience led to challenges in Chilly’s. 

[07:17] Diversification from water bottles to various products. 

[10:01] Making it easier for European customers to purchase a Chilly’s bottle. 

[14:53] The Chilly’s team and what gets outsourced. 

[17:44] Chili's ensures quality, builds trust and community. 

[19:06] Listen to Bryony’s Top Tips! 

Full episode notes here: https://ecmp.info/501

Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

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To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:

“what’s your top tip to make an eCommerce store more profitable?” 

Here’s our guest line-up for this extra-special episode: 

• Mike Stevens, The Direct to Consumer Playbook, 
• Lucy Jeffrey from Bare Kind Socks, 
• Christine Nicholson, The Exit Readiness Expert, 
• Jaye Cowle from Launch, 
• James Gurd, Digital Juggler Ltd., 
• Gary Amstutz from RubberStampSA, 
• Adam Bastock, Small99 
• Kathleen Sullivan Garman, SullyGarman & Associates 
• Steven Sashen from Xero Shoes 
• Anthea Morris, Better2Know 
• Kristian Hansen from Slø 
• Alison Metcalfe, Alison Metcalfe Ltd., 
• Kunle Campbell from 2x eCommerce 
• Janis Thomas, Look Fabulous Forever, 
• Izabela Russell from Music Radio Creative, 
• Luke Carthy, eCommerce Consultant,  
• Patricia Callwood from True Serenity Tea, 
• Laura Riches, Laylo, 
• And Ben Dreyer from Boden! 

It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. 

Full episode notes here: https://ecmp.info/500

Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

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Hit PLAY to hear: 

• Identifying and solving real-world problems 
• Adapting business models to market demands 
• Importance of custom tech solutions 
• Strategic rebranding 
• How Flavers maximized their exposure on Dragons’ Den 

Key timestamps to dive straight in: 

[04:32] Busy professionals hire neighbors for home-cooked Indian food. 

[09:20] Diverse customer base embraces unique global cuisines. 

[10:56] Business evolved from local to premium world cuisines. 

[16:56] Dragon's Den appearance leads to major sales boost. 

[18:12] Dragon's Den exposure yielded significant free exposure. 

[19:59] Listen to Shabbir’s Top Tips! 

Full episode notes here: https://ecmp.info/499

Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

.

Hit PLAY to hear: 

• The importance of sustainability and consumer trust 
• Adopting innovative technologies 
• Meeting diverse customer needs 
• Expanding into B2B market opportunities 
• Continuous innovation and community building 

Key timestamps to dive straight in: 

[05:29] Founder passionate about sustainability, integrating into platform. 

[07:08] Pushing for higher eco and ethical standards. 

[10:05] Choosing quality, sustainable products for lasting value. 

[13:50] Decision: challenging, successful, impactful, led to growth. 

[17:18] Sustainability-driven business moves toward B2B sales. 

[20:29] "Swaps feature encourages sustainable decisions, mental health." 

[22:17] Listen to Hugo’s Top Tips! 

Full episode notes here: https://ecmp.info/498

Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

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Hit PLAY to hear: 

• Why adaptability has been a key business strategy for Rapscallion Soda 
• Sustainability as the brand’s core principle 
• The importance of having direct relationships with both suppliers and customers 
• How innovation plays a role in the brand’s operations 
• How limited edition and seasonal products can boost your sales 

Key timestamps to dive straight in: 

[03:32] Transitioned from wholesale to digital, achieved growth. 

[08:06] Passionate about nose-to-tail, from fruit. 

[11:59] Efficient facility for long-term, sustainable operations. 

[13:39] Improving soft drink production for environment. 

[17:31] Business prioritizes transparency, seeks customer understanding. 

[21:24] Scotland's diverse producers, plans for Scottish citrus. 

[22:52] Listen to Gregor’s Top Tips! 

Full episode notes here: https://ecmp.info/497

Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

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Hit PLAY to hear: 

• The importance of public speaking in business 
• Why you need to overcome your fear of public speaking 
• Where to start your speaking journey 
• Practical tips to prepare for your speaking gig 
• Crafting your message and practicing your delivery 

Key timestamps to dive straight in: 

[04:22] Public speaking requires practice and training. 

[07:06] Start with your passion, genuine enthusiasm, expertise not necessary. 

[11:49] Network at events, build LinkedIn profile. 

[15:15] Prepare, know your content, pitch confidently. 

[17:01] Structure helps, no script, rehearse after drafting. 

[21:23] Prepare for presentation with personal methods/questions. 

[22:50] Understanding what audience and organizer want is key. 

[34:13] Prepare answers, involve audience, prime for questions. 

[35:23] Listen to Janis’ Top Tips! 

Full episode notes here: https://ecmp.info/496

Contact SHOPLINE >>> https://ecmp.info/shopline

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Marianne has a TON of experience in this having previously working for a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio included about 30 eCommerce brands including 365 Games, In The Style, and Roov. 

Hit PLAY to hear: 

• Why you need to focus on key initiatives 
• The importance of diversifying your paid traffic strategies 
• Optimising tech stack as a key part of a brand’s strategy 
• Creating high-quality and authentic content 
• How AB testing helps in decision-making 

Key timestamps to dive straight in: 

[04:44] Different businesses require unique strategies for success. 

[08:22] Tech landscape has changed in the last decade. 

[10:38] Optimize tech strategy, understand market to succeed. 

[13:37] Varied strategies needed for diverse paid ad platforms. 

[16:41] Knowing when to stop, learn, and test. 

[18:44] Don’t try and do everything at once. 

[20:06] Listen to Marianne’s Top Tips! 

Full episode notes here: https://ecmp.info/495

Contact SHOPLINE >>> https://ecmp.info/shopline

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Hit PLAY to hear: 

• Why you should prioritize your category pages 
• How to do on-page optimization 
• Why it’s no longer about backlinks 
• The different SEO strategies for high and low SKU count businesses 

Key timestamps to dive straight in: 

[04:11] Customers' desire critical for SEO and marketing. 

[08:57] Analysis reveals 60% organic revenue from Shopify. 

[11:18] Rule of thumb for collection pages. 

[12:25] Macaroni analyzes Shopify tags to optimize categories. 

[14:23] Listen to Sam’s Top Tips! 

Full episode notes here: https://ecmp.info/494

Contact SHOPLINE >>> https://ecmp.info/shopline

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Hit PLAY to hear: 

• The role of personalization in fulfilment 
• How efficient systems and tech help in fulfilment operations 
• Why having a motivated team pays off 
• The importance of early and accurate forecasting 
• Balancing cost and quality in fulfilment 

Key timestamps to dive straight in: 

[06:33] Fulfilment helps in brand loyalty and customer retention. 

[09:34] Balancing cost and team importance in fulfillment. 

[11:13] Models based on time and space, great working environment for the team. 

[14:34] Managing peak seasons. 

[16:38] Early planning, be realistic, aim high. Avoid stress. 

[18:21] Will’s Top Tips! 

Full episode notes here: https://ecmp.info/493

Contact SHOPLINE >>> https://ecmp.info/shopline

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They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. 

Hit PLAY to hear: 

• Shifting from charity work to eCommerce 
• The challenges of making products ethically 
• Sustainability as the foundation of the business 
• Scaling the business and how this affects building the team 
• How personalization makes for better customer service 

Key timestamps to dive straight in: 

[03:29] Life-changing pivot driven by underwear necessity discovery. 

[10:03] Creating a strategic fashion business with inclusivity. 

[13:05] Advantage in sustainability without greenwashing or retrofitting. 

[15:15] Anticipating future trends with unique selling proposition. 

[20:55] Transitioning from freelancing to employing full-time staff. 

[24:01] Managing business operations and customer relationships efficiently. 

[25:38] Sarah’s Top Tips! 

Full episode notes here: https://ecmp.info/492

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

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Get involved >> https://ecmp.info/500

She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing. 

Hit PLAY to hear: 

• The importance of data in any business 
• Why there should be a balance between customer acquisition and retention 
• How influencer and loyalty programs work hand-in-hand 
• The challenges that come with working in silos 
• Why there’s a need for continuous testing, learning, and adaptation 

Key timestamps to dive straight in: 

[05:40] Coggles: Luxury boutique supporting up-and-coming brands. 

[08:54] Understanding and defining your customer is crucial. 

[12:22] Focus on quick wins, prioritize projects efficiently. 

[16:05] Loyalty programs to retain customers can boost sustained growth. 

[17:58] Influencer loyalty drives successful business growth. 

[22;29] Test and learn, and stay on top of trends. 

[23:50] Natalia’s Top Tips! 

Full episode notes here: https://ecmp.info/491

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

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Hit PLAY to hear: 

• Plus by Design’s focus on plus-size fashion 
• How product quality and fit are key factors in the industry 
• Danielle’s strategy for reaching more customers through wholesale 
• What online retailers can do to enhance customer experience 
• Building and leveraging customer loyalty 

Key timestamps to dive straight in: 

[05:28] Vikki Vi brand - classic, loyal, professional, customer. 

[08:47] Customers value choice, but struggle with availability. 

[11:29] Scaling up clothing sizes requires thoughtful fit. 

[16:34] Maximizing customer loyalty through various strategies discussed. 

[17:14] Taking loyalty for granted, embracing VIP program. 

[19:31] Danielle’s Top Tips! 

Full episode notes here: https://ecmp.info/490

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

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Hit PLAY to hear: 

• The importance of CRM in eCommerce 
• How to start building your CRM strategy 
• Going about doing a CRM audit 
• Why negotiation is an crucial CRM skill 
• The role of the team and leadership in CRM 

Key timestamps to dive straight in: 

[03:32] Nicky’s eCommerce journey. 

[07:36] Cost per acquisition is going up; focus on retaining existing customers. 

[09:05] Get into SMS and get your strategy right. 

[14:03] Assess strategy, reporting, team, tech, and delivery. 

[16:13] Optimising supplier relationships to maximize budget efficiency. 

[19:20] Team collaboration and involvement in decision-making crucial. 

[20:52] Nicky’s Top Tips! 

Full episode notes here: https://ecmp.info/489

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

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Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. 

Hit PLAY to hear: 

• How TA-DAAN leveraged content as a foundation for eCommerce 
• The role of community engagement and feedback 
• What the TA-DAAN team looks like today 
• Why they decided to go the crowdfunding route 
• Key marketing methods utilized by TA-DAAN 

Key timestamps to dive straight in: 

[04:12] Evolution from showcasing to facilitating commerce for artisans. 

[08:56] Strong alignment and connection in founding team. 

[09:55] Business grew from 4 to 17 people. 

[14:40] Testing operational activities before crowdfunding decision. 

[18:38] Pop-ups engage with people, build brand. 

[20:19] Listen to Costanza’s Top Tips! 

Full episode notes here: https://ecmp.info/488

Contact SHOPLINE >>> https://ecmp.info/shopline

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Checkout the Upflip Podcast https://ecmp.info/upflip

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 

Hit PLAY to hear: 

• Emily’s exciting eCommerce journey 
• Why brands should leverage customer feedback in their marketing strategy 
• What the critical role of community is in long-term growth 
• How to gain organic growth through owned channels 
• Ambassador programs and how to implement them 
• Community engagement as an important business component 

 Key timestamps to dive straight in: 

[04:25] How Emily ended up doing community marketing. 

[08:02] Unlocking sustainable organic growth without paid media. 

[10:51] Centering customer in decisions, creating two-way dialogue. 

[13:59] Investing in ambassador program takes time, dedication. 

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. 

[20:11] Find out how your customers are being motivated. 

[22:46] Incorporate community into business strategy for success. 

[23:54] Listen to Emily’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

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Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store. 

Hit PLAY to hear: 

• Paul’s eCommerce journey 
• Founding gloveglu 
• Expanding the business to cover eCommerce 
• Growing their social media presence 
• How a lean team of 5 works for the brand 
• Staying focused and keeping things simple 

Key timestamps to dive straight in: 

[05:58] gloveglu idea stemmed from working with Ulsport. 

[09:09] Shopify technology facilitates global b2b and b2c. 

[12:29] Core products produced in-house, b2b distribution. 

[14:43] Gloveglu offers grippy, wash, and refresh options. 

[16:49] Soccer stores upsold Glove Group products effectively. 

[20:14] Considering expansion in sporting niche market focus. 

[23:00] Keeping it simple and focused. 

[24:14] Listen to Paul’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

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This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: 

 "What is your top tip for Tech Stack Optimisation in 2024?" 

Tech Stack Optimisation – but what’s that??! I hear you cry. 

Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. 

Our guests are:  

• Rachael Jones from Studio Rotate, 
• James Gurd of Digital Juggler and the Re:Platform Podcast, 
• Rachel Tonner from Klevu, 
• Deepak Anand of SHOPLINE, 
• İrem Işık from Storyly, 
• Jodie Guichard of Brightpearl by Sage, 
• And Chris McCarthy-Stott from PushON. 

Plus! You'll also hear the thoughts of our host Chloe Thomas.  

Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. 

Find all the notes at https://ecmp.info/485

Contact SHOPLINE >>> https://ecmp.info/shopline

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Checkout the Upflip Podcast https://ecmp.info/upflip

Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials. 

Hit PLAY to hear: 

• Kate’s eCommerce journey and inspiration 
• The founding of Flotsam Flo 
• How community engagement and sustainability intersect 
• Expanding beyond eCommerce 

Key timestamps to dive straight in: 

[04:00] Graphic design degree taught to see differently. 

[06:19] Seizing opportunities after brain hemorrhage realization. 

[09:29] Upcycling items into new products with purpose. 

[15:18] Reusing waste for sustainable gifts and workshops. 

[16:11] Teaching sewing, reducing plastic waste, empowering others. 

[19:42] Kate’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

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She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. 

Hit PLAY to hear: 

• Sarah’s B Corp journey 
• Why businesses need to work on continuous improvement  
• What B Corp recertification entails 
• Post-certification work for businesses 
• The importance of governance and stakeholder engagement 

Key timestamps to dive straight in: 

[04:54] B Corp recertification includes review and reverification. 

[07:49] Evolving standards, global changes call for action. 

[10:19] Annual report publication focused on people, planet, profit. 

[13:34] Rethinking business purpose and choices for impact. 

[16:52] Emphasizing governance as essential for business success. 

[19:36] Sarah’s Top Tips! 

Find the notes here: https://ecmp.info/483

Contact SHOPLINE >>> https://ecmp.info/shopline

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Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. 

Hit PLAY to hear: 

• How customer feedback became a catalyst for change at Priory Direct 
• Why they run sustainability and purpose-driven business 
• The significance of becoming a B Corp and its impact 
• Their charity rewards program 
• The market shift towards sustainability 

Key timestamps to dive straight in: 

[02:44] Josh’s eCommerce journey. 

[05:49] Transition from eager marketing to validated sustainability. 

[07:24] Successful B Corp certification, achieved with pride. 

[09:51] Sustainability means people, planet, and profit. 

[14:29] Packaging efficiency saves money and promotes sustainability. 

[17:49] New job titles reflect changing stakeholder needs. 

[19:25] eCommerce brands struggle with physical world impact. 

[20:47] Josh’s Top Tips! 

Find our notes at https://ecmp.info/482

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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Checkout the Upflip Podcast https://ecmp.info/upflip

Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.

Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. 

Hit PLAY to hear: 

• Bare Kind’s family business transformation 
• Why they decided to focus on profitability over growth 
• Their decision to work on their B Corp certification 
• How the certification has impacted the business 
• Lucy’s advice for business that want to get B Corp certified 

Key timestamps to dive straight in: 

[02:43] Changes in the business. 

[04:40] Focusing on profit ahead of growth. 

[07:52] Positives from bringing her partner into the business. 

[11:36] Fear of doing the certification process because it’s too much work. 

[14:41] A checklist for making your business better. 

[19:10] Leverage the B Corp network and put the work in. 

[24:03] Lucy’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden

London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.

This is the first our 4 episode "B Corp" series to celebrate B Corp month.

Hit PLAY to hear:

• Paul’s eCommerce background
• Vivo’s mission-driven approach
• The Revivo Scheme
• Vivo’s growth strategy and challengs
• How they’re approaching their B Corp recertification
• What they’re doing at Vivo for their digital marketing

Key timestamps to dive straight in:

[03:47] Mission, derivative shoes, escape big corporate world.

[07:35] Team structure and bringing teams in-house.

[11:22] Innovative shoe design and eCommerce platform.

[13:07] Finding the right people makes life easier.

[18:13] How B Corp means differently for different types of businesses.

[20:25] Paul’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

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He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.

Hit PLAY to hear:

• Nick’s transition from direct mail to ecommerce
• Why having physical presence is key for delivering complex sustainability messages
• The founding principles of Neem London
• Their post-purchase responsibility and engagement
• How sustainability is at the core of Neem’s business decisions

Key timestamps to dive straight in:

[04:24] Sustainable supply chain, attractive lease deals, customer interest.

[07:18] Challenging to prioritize sustainability in business decisions.

[13:31] Focus on sustainable fabric and customer engagement.

[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.

[18:46] Companies offer tech for product impact estimation.

[20:07] Listen to hear Nick’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

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Checkout the Upflip Podcast https://ecmp.info/upflip

Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.

Hit PLAY to hear:

• Their strategy for selling refurbished goods
• How SEO and organic growth have contributed to their success
• The importance of customer reviews in growing a business
• Why balancing various sales channels is important
• How Mozillion leveraged TikTok Shop to improve sales and educate customers

Key timestamps to dive straight in:

[04:44] Transitioning from telesales to digital eCommerce.

[07:30] Sales and marketing, mostly online, but adaptable.

[11:34] Early days of Mozillion, focus on customer service priority.

[15:41] Word-of-mouth a key factor for sellers.

[17:59] TikTok and educating audiences through video.

[21:30] CTO improves SEO, organic traffic drives growth.

[23:05] James’ Top Tips!

Find our notes here: https://ecmp.info/478

Contact SHOPLINE >>> https://ecmp.info/shopline

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Hit PLAY to hear:

• Freddie’s eCommerce journey
• About CosyPanda main product
• What Freddie thinks about doing wholesale, trade shows, and D2C activities
• CosyPanda’s marketing hits and misses
• Their continued focus on product quality and sustainability

Key timestamps to dive straight in:

[04:08] Building products around problems people were struggling with.

[06:29] The exhaustive nature of trade shows.

[08:25] Improving hot water bottles through quality materials.

[10:37] Sustainable materials are used for creative covers.

[14:20] Paid for big press feature, no result.

[18:39] Hot water bottle market not entirely sustainable.

[20:13] Plus, hear Freddie’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

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Checkout the Upflip Podcast https://ecmp.info/upflip

Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:

• Barney Waugh, TikTok
• Ben Muir, Unsociable - ads expert
• Manisha Taparia, Shipbob - ops expert
• Thiago Nogueira, Insense - influencer expert

Hit PLAY to hear:

• How to work out what you should be doing on TikTok
• How to set up TikTok Shop to create happy customers
• Tips on creators, organic, and ads!
• And much, much more.

Key timestamps to dive straight in:

[02:02] Best way to drive sales on TikTok

[06:35] Can you do just one TikTok marketing tactic?

[10:00] Do you need to invest in your organic brand account?

[13:02] Ads!

[15:39] Who does TikTok Shop work best for?

[19:52] Do you list all your products on TikTok Shop?

[24:50] What incentives are there to use TikTok and advertising?

[27:25] Live stream success tips

[32:57] Fulfilment and Ops checklist

[38:04] Affiliates and Influencers advice

[44:19] Their 2024 strategy tips

Find our notes here: https://ecmp.info/476

Contact SHOPLINE >>> https://ecmp.info/shopline

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With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.

Hit PLAY to hear:

• James’ eCommerce journey
• The Importance of Understanding the Customer’s Persona in Buying
• Tips for Successful Buying In Brands and Products for Your eCommerce Store
• Advice on Developing Your Own Products
• Collaboration Between Merchandising and Buying
• A Final Word on Buying
• Plus, James’ top tips!

Key timestamps to dive straight in:

[03:36] Online buying offers more product options.

[07:51] Understand customer, adapt sales, follow for rewards.

[11:50] Build diverse brand portfolios, adapt to trends.

[15:01] ASOS offered variety and convenience online.

[18:31] North Face improved women's wear, increased market share.

[22:08] Collaboration between buyer and merchandiser is essential.

[24:24] Importance of exit margin over intake margin.

[26:09] James shares his Top Tips!

Access our notes here: https://ecmp.info/475

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:

• Emily Long from Genie Goals,
• Rosie Bailey from Nibble,
• Kathleen Sullivan Garman from SullyGarman & Associates,
• Peter Beckman from Treyd,
• Anita Kulkarni from SHOPLINE,
• Dave Smallwood from Super Payments,
• And Janis Thomas from Look Fabulous Forever.
• Plus! You'll also hear the thoughts of our host Chloe Thomas. 

Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.

Access our notes via https://ecmp.info/474

Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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Hit PLAY to hear:

• What events you should attend
• How to maximise these events
• Must-attend eCommerce events in the UK
• Must-attend eCommerce events in the US
• Tips for attending virtual events
• Taking a sustainable approach to events and conferences

Key timestamps to dive straight in:

[06:21] Tips for choosing and maximising upcoming industry events.

[18:52] Must-attend UK events.

[23:45] Must-attend events in the USA.

[26:43] Making the most of virtual events.

[31:20] Taking an eco-approach to attending events.

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024

He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.

Hit PLAY to hear:

• Haydn’s eCommerce journey
• Why defining the goals is the first step
• The importance of data in identifying opportunities
• What’s involved in planning the activation strategy
• Step four that is executing the strategy
• How tracking metrics ties back to the first step
• Plus, Haydn’s top tips!

Key timestamps to dive straight in:

[04:58] CRM is understanding the customer at every level of the buying journey.

[08:29] Understanding customer behavior and how to influence it.

[12:21] Defining clear goals crucial for successful projects.

[15:13] Understanding customer data for better business decisions.

[17:40] Leverage existing infrastructure for business growth.

[19:59] Involving everyone in the business and getting processes in place.

[21:29] Look at the data and find out if your goals have been met.

[22:49] Listen to Haydn’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.

Hit PLAY to hear:

• Arin’s journey into eCommerce
• How Naturepedic found success with affiliate and influencer marketing
• Their strategic use of SEO
• Naturepedic’s commitment to environmental consciousness
• Customer education and its contribution to brand growth
• Balancing internal and external resources

Key timestamps to dive straight in:

[04:08] Shifting from sales to marketing.

[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.

[07:39] Get the basics of SEO right to build and grown your brand.

[09:56] Plans for bringing more traffic to the website.

[12:18] Naturepedic focuses on customer education.

[13:11] Getting repeat customers due to great customer service.

[16:22] Brand educating on healthy living, environmental impact.

[19:08] Benefits of outsourcing.

[20:49] Hear Arin’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

Hit PLAY to hear:

• Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
• Their motivation to venture into wholesale
• How they handle the ever-changing stationery market
• Why selling dated and seasonal products works for Once Upon a Tuesday
• How collaborations, affiliates, and partnerships fit into their eCommerce strategies
• The importance of getting both negative and positive customer reviews
• Why becoming a B Corp certified brand is a goal that goes beyond sustainability

Key timestamps to dive straight in:

[03:37] Successful calendar design led to a successful Etsy business.

[08:12] Challenging process, but created reusable acrylic wall decor.

[09:20] How they create products that stay on-brand.

[13:30] Selling seasonal products and dealing with inventory concerns.

[15:47] The importance of both negative and positive reviews.

[17:00] Doing things right in the business, and not just on the sustainability side.

[18:39] Listen to Michele’s top eCommerce tips.

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Founded in 2010, they now have over 25 million users who have purchased over 100 million items.

Listen to discover:

• Bartosz’s eCommerce journey
• What a product eCommerce business can learn from a digital eCommerce business
• How G2A became the world’s largest digital entertainment marketplace
• The importance of security and the strict verification process sellers go through
• Why communicating your business values is crucial for building trust and growing your brand
• The significance of community in G2A’s growth

Key timestamps to dive straight in:

[05:14] Starting a business by grabbing the opportunities given to you.

[09:31] Ensuring the quality of sellers on the G2A marketplace.

[11:17] Strict verification process for sellers, but fast sell-through rate.

[16:20] To build your business, clearly communicate what you stand for.

[18:33] Community is essential for growth and success.

[21:46] Working with influencers to scale G2A.

[23:31] Bartosz shares his top tips.

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In this episode, we discuss:

• The motivation behind Flare
• Current strategies for overstock problems
• The case of preorders
• The benefits of Flare
• Alps & Meters case study

[00:59] Merchandising, overstocks, and surprising customer behavior.

[04:00] Building a better future by connecting businesses and customers.

[07:57] Customer data: better than what they say. Solution: customer preorders.

[10:12] Scaling SKUs drives sales, cash flow, cost.

[14:28] Alps and Meters: Managing seasonal stock effectively.

[16:57] Flexible ordering: capture demand, sell current stock.

[21:06] Teams use Notion and Slack software.

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Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.

Listen to discover:

• Danny’s eCommerce journey to consistent 30% annual growth
• Valka Yoga’s international team structure
• How Valka Yoga keep costs and carbon down with their global fulfillment methods
• How Danny decided to expand the range from purely Cork to Copper!
• The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
• How Danny's put Social Proof at the heart of their growth strategy
• Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth

Key timestamps to dive straight in:

[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.

[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.

[12:57] Help studios customize products, gain customers' confidence.

[13:47] Prominent social proof boosts wholesale sales growth.

[17:22] Overseas shipping profitable, favorable payment terms.

[23:07] Seeking eco-friendly materials and local production.

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He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.

Always insightful, in this episode we discuss:

• The main decision to move from Magento to Shopify
• How do you enhance interaction with B2B customers on Shopify?
• Why they're redesigning their Shopify store already
• The four best marketing strategies used by Industry West
• What is the significance of customer research in decision-making?
• The surprising role of SMS marketing

Time stamps:

[08:19] Hoping for the best iteration of the site. 

[11:52] Encourage the team to understand customers and trade.

[13:55] Direct mail with unique promo codes drives results.

[18:31] Catalogs are costly, but direct mail is more manageable.

[20:50] The Book explores free will and decision-making process.

[23:21] Essential analytics and audience targeting.

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She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.

In this episode we discuss:

• How to effectively promote and mark down stock that is not selling
• Why is June a time for deeper discounting?
• Merging sales data and stock information
• Why do you need to analyse sales in units rather than just cash turnover?
• Key signs or indicators of a stock problem

Time stamps:

[04:24] Ideal plan: offer customers what they want.

[08:37] Clear roles for buyer, merchandiser and marketer.

[11:07] Sales first, stock units indicate problems.

[15:25] Get rid of unnecessary stock through promotions.

[17:54] Retailers not effectively using paid systems.

[25:18] Merchandising: key to managing stock for profit.

[26:10] Exit strategy, key sales periods, and stock management.

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Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.

In this episode we discuss:

• How can a business effectively balance B2B and D2C operations?
• Portraying sustainability positively
• Successful brand partnerships in the eCommerce space
• The importance of giveaways and joint marketing efforts
• Handling logistics in-house versus outsourcing to a third-party fulfillment center

Time stamps:

[00:56] Importance of brand, outsourcing logistics, building partnerships.

[03:38] Changing negative stereotypes, promoting fun sustainability.

[09:02] Transition into growth after overcoming obstacles. 

[10:40] 2 warehouses for distributors and direct consumers.

[16:03] Benefit from partnerships to maximise resources and audience.

[19:09] Social media marketing.

[20:08] Partnerships and benefits.

[23:30] Giveaways open you to large audiences at minimal cost.

[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram. 

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A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.

We've asked our 6 experts to answer this question

"What does a merchant planning a replatform need to know about right now?"

Our experts:

• Lee Frankland, DWS
• James Gurd, Re:platform Podcast / Digital Juggler
• Montserrat Cano, International Consultant
• Simon Wharton, PushON
• Sandra Markey, Loqate
• Gabe Macaluso, Omnisend

Time stamps:

[01:40] Thinking and planning saves time, money, and sanity.

[05:41] Clear destination crucial for efficient replatforming journey.

[08:35] Communicate platform change, integrate apps, and inform customers.

[10:22] Optimise website with planning and collaboration

[13:58] Change management: mapping operational impact and training needs.

[17:55] Content migration

[23:36] Ignoring buzzwords

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Founded in 2017 they are selling via their Shopify store and wholesale.

They have rescued 238,000 yards of fabric and 8,100 square feet of leather.

In this episode we discuss:

• Why excessive textile materials pose a challenge for charities and businesses
• The issue of excess and waste materials in the fashion industry
• Repurposing and reusing fabric and clothing protected by intellectual property
• How do partnerships with luxury brands help in creating circular fashion?
• Why is getting control of inventory crucial in becoming more sustainable?

Time stamps:

[03:57] From dentist to journalist to sustainable fashion.

[06:31] Businesses donate excess materials to nonprofits.

[11:19] Complexity of using luxury brands' excess stock.

[14:55] Recycling luxury brand materials into new products.

[17:16] Supply chain analysis proves recycling is environmentally beneficial.

[21:48] Inventory control is crucial for sustainable businesses.

[24:04] Press involvement is crucial for business success.

[28:07] Fashion waste creates opportunities for sustainability.

Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing

Save 15% with Zitec >> https://ecmp.info/zitec

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In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store.

In this episode we discuss:

• How does Dedicated communicate their sustainability efforts?
• What is the significance of their "Plant Friday" initiative?
• What role does the wholesale aspect of business play in the overall sales strategy?
• New areas of sustainability
• … and how to not sound like your greenwashing

Time stamps:

[04:27] Selling clothes with sustainability focus.

[06:44] Action over talk, prioritise sustainability in practice.

[09:36] Office team with production, design, eCommerce, and sustainability.

[13:34] Understanding the team and questioning the choice of platform.

[16:59] Season is important despite world instability.

[19:47] Collaboration key.

[23:08] Insights on brand structure and collaborations.

Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing

Save 15% with Zitec >> https://ecmp.info/zitec

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Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.

In this episode we discuss:

• Creating the Minimum Lovable Product
• The impact of customer reviews play in influencing purchasing decisions
• Addressing the issue of toothbrush waste
• Why be fully focused on growing your direct-to-consumer (D2C) channel?
• Reaching customers through major retailers like Amazon and Boots

Time stamps:

[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.

[07:43] Minimum lovable product and customer reviews.

[10:27] Becoming competent at spinning plates.

[13:06] Focusing on other areas of growth.

[16:14] Unaddressed problem in toothbrush market.

[19:41] Growing D2C, but also utilising Amazon and Boots.

[22:50] Power pitching to journalists and word-of-mouth recommendations.

[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.

Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing

Save 15% with Zitec >> https://ecmp.info/zitec

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In this episode we discuss:

• Building a custom website and operating within healthcare regulations
• The significance of the LensDirect brand name
• Patience versus impatience in business
• LensDirect's offerings and customisation options
• The complex process of replacing lenses and glasses in the optical business

Time stamps:

[05:20] How LensDirect built a custom site for their business.

[08:27] Combining relationships, technology, and customer satisfaction for success.

[10:48] Seizing opportunities wisely.

[16:34] On success from 80% culture and 20% leadership

[18:51] Using SMS is highly effective for building a customer list and pushing sales.

[22:26] Adopting a profit-first mindset.

Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing

Save 15% with Zitec >> https://ecmp.info/zitec

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In this episode we discuss:

• Incorporating political and social issues into the brand
• Have a strong presence on special occasions or holidays
• The impact of mindset on Stacey’s business growth
• Why you need good people in a business for it to grow

Time stamps:

[06:48] Develop, sell, and expand product range consciously.

[11:03] Black & Beach’s success after mindset shift.

[15:43] Taking business seriously and scaling with good people.

[19:02] Challenges with Royal Mail strikes and growth.

[22:32] Campaigning for International Women's Day drove traffic.

Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing

Save 15% with Zitec >> https://ecmp.info/zitec

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A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.

In this episode we discuss:

• How do you determine your top customers?
• How does Frank and Oak communicate their sustainability practices to their customers?
• Lessons from a brand strategist and consumer marketing expert
• The key considerations for Western brands looking to expand into the Chinese market

Time stamps:

[05:01] The brand’s focus on sustainability and timeless pieces.

[09:15] Using innovative materials for sustainable fashion.

[17:18] Need someone on the ground in China.

[22:45] Identify loyal customers and reward their loyalty.

[24:23] Encourage team to share weekly recommendations for inspiration.

[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.

Contact SHOPLINE >>> https://ecmp.info/shopline

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In this episode we discuss:

• Peer-to-peer models with returns and secondhand products in the fashion industry
• How can you create a personalised shopping experience AND be sustainable?
• What are the benefits of using video content in Facebook ads?
• Improving sustainability practices in product lifecycle and end-of-life solutions
• Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

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In this episode we discuss:

• How does the concept of "Moneyball" apply to recruitment?
• How can smaller, lesser-known brands compete for talent?
• The advantages and disadvantages of dividing specialisms within a team
• The pros and cons of simple subscriptions for both businesses and customers 

Time stamps:

[04:09] Tech impact on market not as pessimistic.

[06:48] Finding value in recruitment, particularly in Amazon.

[10:24] Why big brands not always worth the cost.

[18:52] Growth role in companies are not linear

[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.

[25:09] Top Tips.

Contact SHOPLINE >>> https://ecmp.info/shopline

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In this episode we discuss:

• The impact of pre-loved clothing on the fashion industry
• What role do Influencers play in selling pre-loved clothing?
• How can mainstream retailers get involved in the secondhand market?
• Leverage online shopper activity and product trends to inform physical shops

Time stamps:

[05:05] Having a large corporate following, diverse donations and popular charity shops.

[08:06] Using online data for trends.

[11:09] Consumers want bargains and unique clothing options.

[14:40] How Oxfam promotes sustainability in product sourcing.

[20:33] Be genuine, use take back schemes and why influencers matter.

[24:10] Tips for listing on eBay.

[25:45] Flexible working is changing how Oxfam communicates.

[30:23] The pre-loved movement.

Contact SHOPLINE >>> https://ecmp.info/shopline

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‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.

In this episode we'll be diving into some of the key takeaways from his new book:

• What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?
• How do the six core principles of eCommerce growth work together?
• Building customer loyalty and repeat purchases
• What is the significance of cross-functional and departmental growth?

Time stamps:

[03:44] Failed attempts at writing a book and changing career.

[07:36] Evolving career in digital marketing and eCommerce.

[14:38] Customer-centricity key to understanding and serving customers.

[18:02] Creating habitual buying process for high customer loyalty.

[24:06] Archive.com for managing social media.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. 

We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. 

Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.

Peter also highlights the importance of environmentally responsible manufacturing and transparency.

In this episode we discuss:

• Manufacturing in the US and the challenges and advantages of domestic production
• How do you integrate sustainability into your business practices?
• Comparing word-of-mouth marketing to other forms of advertising
• How Peter approaches vertical integration in their business model
• In an oversaturated market, why is it crucial to have a clear mission and values?

Time stamps:

[05:05] How a COVID merger led to sustainable manufacturing focus.

[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.

[10:50] Building better products, understanding customers, and having the right story.

[12:59] Merging to lower costs and stay competitive.

[19:34] How vertically integrated manufacturing saves costs and increases sustainability.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape. 

I asked each of them to answer this question:

"What is your favourite way that AI is helping eCommerce brands right now?"

We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations. 

We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.

In this episode we discuss:

• How are brands incorporating generative AI into their strategy?
• Examples of how AI improves the creative process in eCommerce
• The ethical considerations you need to know
• What are the potential environmental benefits from using AI?
• What can small businesses benefit from AI the most?

Time stamps:

[02:53] AI can help with easy wins, personalisation, and fairness for eCommerce customers.

[07:53] How it levels the marketing playing field for small ecommerce stores.

[10:53] Disrupting store owners, content creation vital.

[16:15] Enables personalised, intelligent marketing experiences at scale.

[19:30] Enhances customer experience.

[22:18] AI in retail brings value and excitement.

[25:31] Automating support, saving time, improving response.

[30:09] The impact on creative creation, data manipulation, and existing tools.

Guest line up:

• CopySmiths' Katrina McKinnon
• eDesk's Jodi Gaines
• Cooee's Shwetank Tamer
• Nibble's Rosie Bailey
• Planning-inc's Stuart Russell
• Tailwind's Susan Moeller
• Bloomreach's Christina Augustine
• Dressipi's Sarah McVittie
• Shopify's Deann Evans
• Prisync's Turker Yigitalp

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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