The Business Butler Podcast

Should You Brand YOURSELF Along With Your Business?

Thu, 29 Jul 2021 22:00:00 +0000

On this episode, Clayton and Christina talk about the importance of personal branding if you want to dominate your market.

Streamed Live on 7-29-2021 from the Clayton C. Butler FB page. Join Clayton C. Butler and Christina Butler on The Business Butler Live every Thursday Night at 6pm Eastern.

Listen to The Business Butler Podcast, available on most major podcast platforms.

If you are a professional or business owner and would like to build your credibility so you become the go-to authority in your market, reach out to Clayton at https://www.ButlerHelpMe.com.

How Far Are You Willing to Go With Your Brand?

Thu, 22 Jul 2021 22:00:00 +0000

What values does your brand adhere to, and how far are you willing to take your brand? Where do you draw the line? Who aligns with your brand that you could partner with. In this episode of The Business Butler LIVE, Clayton and Christina talk about about sponsorship deals like Outer Banks with Sperry and The Olympics with Toyota. We also talk being polarizing with your marketing and message to attract customers you really want and alienate those you don't.

Steamed Live on the Clayton C. Butler FB page on July 22, 2021. Join Clayton C. Butler and Christina Butler on The Business Butler Live every Thursday Night at 6pm Eastern.

Listen to The Business Butler Podcast, available on most major podcast platforms.

If you are a professional or business owner and would like to build your credibility so you become the go-to authority in your market, reach out to Clayton at 1-833-3-BUTLER or at ButlerHelpMe.com.

Developing an Authentic Personal Brand While Running Your Business

Thu, 15 Jul 2021 22:00:00 +0000

On this episode of The Business Butler LIVE, Christina gives some rather anti-marketing marketing advice. We discuss developing an authentic brand and being true to yourself while running your business.

Streamed live from the Clayton C. Butler Facebook page on 7-15-2021. Join Clayton C. Butler and Christina Butler on The Business Butler Live every Thursday Night at 6pm Eastern.

If you are a professional or business owner and would like to build your credibility so you become the go-to authority in your market, reach out to Clayton at 1-833-3-BUTLER or at ButlerHelpMe.com.

Little Errors in your Online Presence that Keep Customers Away

Thu, 08 Jul 2021 17:46:12 +0000

On this episode of the Business Butler LIVE, Christina and Clayton talk about little fixes you can make with your online presence that can keep you from getting business. We talk about the application for both businesses and houses of worship.

Streamed live from the Clayton C. Butler Facebook Page on 7-8-2021. Join Clayton C. Butler and Christina Butler on The Business Butler Live every Thursday Night at 6pm Eastern.

If you are a professional or business owner and would like to build your credibility so you become the go-to authority in your market, reach out to Clayton at www.ButlerHelpMe.com.

Getting Better Facebook Page Engagement

Thu, 01 Jul 2021 22:00:00 +0000

Clayton & Christina had a question from a viewer about how to get more engagement from a Facebook page that has over 10k followers but very little engagement. We went pretty deep on some strategies.

We talked about:

How Facebook limits post distribution to your page followers
Which types of posts get more distribution
How to not get your posts "punished"
Strategies for increasing interaction

Streamed live from the Clayton C. Butler Facebook page on 7-1-2021. Tune into The Business Butler Live every Thursday Night at 6pm Eastern.

If you are a professional or business owner and would like to build your credibility so you become the go-to authority in your market, reach out to Clayton at 1-833-3-BUTLER or at ButlerHelpMe.com.

Making the Most out of Mistakes in Your Business

Thu, 24 Jun 2021 22:00:00 +0000

6-24-2021 On this episode of The Business Butler LIVE, Clayton & Christina talk about how some businesses have flipped potentially embarrassing mistakes into something positive. And we talk about an embarrassing goof of their own!

If you are an entrepreneur or business owner who finds this information helpful and would like some help growing your business with marketing, advertising, promotional items, or other creative business solutions, reach out to me, Clayton C. Butler, and my team at ButlerHelpMe.com or at 1-833-3-BUTLER. We'll schedule a time to talk to see if we're a good fit for your needs.

Upsells, Commoditization, SEO, and Brand Story

Thu, 03 Jun 2021 23:00:00 +0000

This episode was streamed live on the ClaytonCButler YouTube channel. Here's what Clayton and Christina talk about in this episode:

Would you like fries with that?
Gettin' Cheesy
Out of SITE, out of mind
Ahoy, Matey

We talk upsells, being commoditized, Google's latest changes that may affect your SEO, and your brand story.

If I Had To Start Over With Just One Marketing Asset

Fri, 19 Feb 2021 21:09:20 +0000

If I had to choose just one marketing asset, here's what I'd choose and why...

Five Phrases to Stop Using In Your Advertising Right Now

Wed, 17 Feb 2021 19:52:06 +0000

Ad space and airtime is expensive. Don't waste it on meaningless cliches. Learn what phrases to avoid and why.

Are You Really Prepared?

Thu, 21 May 2020 04:00:00 +0000

Are you ever really prepared for running a business? Today Clayton C. Butler talks about education, learning, and preparation for entrepreneurs. He also shares some required reading for entrepreneurs and business owners--great additions to your business library.

Using Sensory Branding for the Best Customer Experience

Wed, 20 May 2020 16:00:00 +0000

Business Owners, are you giving your customers an experience for all of their senses?

Be Polarizing in Your Marketing and Advertising

Tue, 19 May 2020 16:00:00 +0000

You want leads and customers coming into your business. But not everybody that comes in is right for you. Today, we’re going to talk about vetting your customer.

Nobody Cares About You and Your Business

Mon, 18 May 2020 16:00:00 +0000

Your potential customers, clients, or patients only care about one thing...and it's probably not YOU. Find out what they do care about on this episode of the Business Butler Podcast

Are Your Afraid to Advertise?

Fri, 15 May 2020 16:00:00 +0000

As an entrepreneur or business owner, paying money for advertising or marketing can be scary, but it's the quickest way to grow a business. Clayton C. Butler helps to change your mind about advertising.

Removing Your Customers' Barriers to Buying

Thu, 14 May 2020 16:00:00 +0000

Sales professionals, in this episode, Clayton talks about how to put your customers at ease and remove the psychological barriers that prevent them from buying from you...so you'll hopefully get more sales!

How is Your Phone Game?

Wed, 13 May 2020 16:00:00 +0000

With business operations changing and businesses reopening, now is the time to make sure you handle your callers properly. Today, Clayton C. Butler talks about how and why business owners and entrepreneurs should use on hold messages and voice greetings.

Making Your Best First Impression Online

Tue, 12 May 2020 16:00:00 +0000

2020-05-12 Does your business give its best first impression when people search for you online? Here are some ways to help you put your best foot forward.

Is your Marketing SOUND? - The New Era of Sonic Branding

Mon, 11 May 2020 16:00:00 +0000

05-11-2020 Find out how business owners, entrepreneurs, and brands can benefit from the new era of audio consumption. Clayton C. Butler talks about the importance of sonic branding and audio advertising for your brand or business.

What information do you allow into your life?

Fri, 08 May 2020 16:00:00 +0000

2020-05-08 What the information you consume every day, whether or not your realize it, makes you feel a certain way. As entrepreneurs and business owners, we have enough to stress and worry about. Today, I talk about media fasting and how it could help you.

Are You Ready to Reopen Your Business after COVID-19 Shutdown?

Thu, 07 May 2020 16:00:00 +0000

2020-05-07 Businesses in several states are starting to reopen for business or are getting ready to. There are several factors to think about as you reopen to the public. Clayton C. Butler talks about these on today's Business Butler Podcast LIVE!

Are You Breaking the Law with Your Marketing

Wed, 06 May 2020 16:00:00 +0000

2020-05-06 Many entrepreneurs and business owners break the law with their marketing, and they don't even know it! Today, Clayton C. Butler sheds some light how to use multimedia in your marketing and busts some copyright myths to help keep you safe and to help you avoid copyright infringement in your jingles, on-hold messages, production music, and advertisements.

How to get Stuck in Your Customer's Mind For a Lifetime

Tue, 05 May 2020 16:00:00 +0000

2020-05-05 Major companies are going all in on their sonic branding. Several big brands are revamping their jingle to compete in today's market landscape. Entrepreneurs and business owners, find out why and how your business can benefit from jingles and sonic branding.

Using Video for your Business

Mon, 04 May 2020 16:00:00 +0000

2020-05-04 Entrepreneurs and Business Owners, are you using video for your business? If you're not, you should be. And it's not as difficult as you think. Clayton C. Butler tells you how on today's Business Butler Podcast LIVE!

The Power of Promo

Fri, 01 May 2020 16:00:00 +0000

2020-05-01 Learn how one hat made a fortune for a dealership. Find out how powerful promotional products can be and how to incorporate them into your business.

Advertising and Branding Strategy During COVID-19 Lockdown

Thu, 30 Apr 2020 16:00:00 +0000

2020-04-30 Advertising spending is down during shelter-in-place. This presents an opportunity for entrepreneurs and business owners. Don't stop advertising and marketing, shift your strategy! Clayton C. Butler talks about what to do.

Before You Hire an Advertising or Marketing Agency

Wed, 29 Apr 2020 16:00:00 +0000

2020-04-29 If you're an entrepreneur or business owner, and you're thinking about hiring an agency, freelancer, or any outside party to handle your marketing or advertising, here are some things you need to think about first. Watch this before you hire an agency.

[Q&A] Direct Mail Marketing Strategies

Wed, 29 Apr 2020 12:00:00 +0000

2020-04-29 Christina and Clay answer questions from entrepreneurs and business owners on The Business Butler Q&A Wednesday. Today's questions is "How do I know if my direct mail is working?" Clayton talks about how to write copy for direct mail, how to test your ads mail pieces, and how to greet customers in your store.

What Message Is Your Advertising Sending

Tue, 28 Apr 2020 16:00:00 +0000

2020-04-28 Sometimes entrepreneurs and business owners have a hard time knowing what message to use in their marketing and advertising. Today, Clayton C. Butler talks about advertising, what message you're sending, and who your advertising is really for. Is your advertising sending the right message?

How to Make a Sales Pitch

Mon, 27 Apr 2020 16:00:00 +0000

2020-04-27 Many entrepreneurs and business owners struggle with making a sales offer. Don't over think it! Clayton C. Butler shares an easy and simplified way to think selling and making a sales pitch.

Jump - by Steve Harvey [Business and Motivational Book Review]

Mon, 27 Apr 2020 12:00:00 +0000

On today's episode, Clayton reviews Jump by Steve Harvey and gives some key takeaways. This is a great book for aspiring entrepreneurs or business owners, encouraging them to take a leap of faith and pursue their dreams.

Get the book here.

If you'd like even more tips, tactics, and tools to grow your business, visit ButlerHelpMe.com.

DISCLAIMER:

Excerpts from Jump by Steve Harvey is presented under Fair Use under Commentary and Criticism.

Any links may be directed to affiliate offers where we earn a small commission.

Breaking News about Google Ads Changes

Fri, 24 Apr 2020 16:00:00 +0000

2020-04-24 Big changes are coming to the Google Ads Platform. Find out what it means for you as an advertiser and as a user.

Not the Time to Sell?

Thu, 23 Apr 2020 16:00:00 +0000

2020-04-23 Master Card is ramping up their content production and going all in on sonic branding. Yet they say that now is not the time to be selling or self-serving. Clayton C. Butler weighs in during today's Business Butler Podcast Live.

Is Your Business Closed Due to Coronavirus? - Tips on How You Can Survive the Shutdown

Wed, 22 Apr 2020 16:00:00 +0000

2020-04-22 Many businesses, and even entire industries, have been shut down due to coronavirus shelter in place orders. Clayton C. Butler shares some practical ways entrepreneurs and business owners can sustain their businesses during the lockdown.

[Q&A] Business Strategies During Coronavirus Shutdown

Wed, 22 Apr 2020 12:00:00 +0000

2020-04-22 The country is on lockdown due to COVID-19. Today's Q&A with Christina and Clayton is all about what to do to help ensure survival if you're an entrepreneur or small business owner.

Are You Being Opportunistic in Your Business?

Tue, 21 Apr 2020 16:00:00 +0000

2020-04-21 Some people accuse entrepreneurs and business owners of being opportunistic by taking advantage of sales opportunities during the coronavirus shutdown. Clayton C. Butler weighs in on this and gives you a little encouragement.

NOW is the Time to Try Paid Advertising for Your Business

Mon, 20 Apr 2020 16:00:00 +0000

2020-04-20 MYTH: Nobody's spending money during the coronavirus lockdown. Clayton C. Butler dispels this myth and explains why now is a golden opportunity for entrepreneurs and business owners to focus on branding and advertising. And he gives some practical tips for how to approach your content strategy, branding, and advertising.

Getting Everything You Can out of All You've Got - Business Book Review

Mon, 20 Apr 2020 12:00:00 +0000

In this episode, Clayton C. Butler dives into the book Getting Everything You Can Out Of All You've Got by marketing legend Jay Abraham. We do a brief rundown of what's in the book and some key takeaways.

Click here to get the book.

If you'd like even more tips, tactics, and tools to grow your business, visit ButlerHelpMe.com.

DISCLAIMER:

Excerpts from Getting Everything You Can Out of All You've Got by Jay Abraham and St. Martin's Press is presented under Fair Use under Commentary and Criticism.

Any links may be directed to affiliate offers where we earn a small commission, at no extra cost to you.

Focus on What You Can Control: Overcoming Fear and Uncertainty in your Business

Fri, 17 Apr 2020 16:00:00 +0000

2020-04-17 Things are scary and uncertain during this coronavirus shelter-in-place. As a business owner or entrepreneur, or someone aspiring to start their own business, fear and uncertainty can be crippling. Clayton C. Butler gives some tips and encouragement on how to overcome the fear and anxiety that's holding you back.

Impostor Syndrome - Dealing With Negative Self-Talk in Your Business

Thu, 16 Apr 2020 16:00:00 +0000

2020-04-16 If you're a business owner or entrepreneur, and you're putting content out into the world, chances are you're going to face Impostor Syndrome, also called Fraud Syndrome. It can be a stumbling block to keep you from moving forward in your business or with your content strategy. Clayton C. Butler talks about this phenomenon and how to cope.

Content Strategy: What's Your Core Message?

Wed, 15 Apr 2020 16:00:00 +0000

2020-04-15 With this unprecedented opportunity to reach your prospects and customers online due to the coronavirus shelter in place lockdown, now time to build your brand, grow your audience, and get in front of your customers frequently. Here Clayton C. Butler shares a practical content strategy and how to develop your core message.

How to Grow Your Brand and Business, RIGHT NOW, During Coronavirus Lockdown

Tue, 14 Apr 2020 16:00:00 +0000

The COVID-19 quarantine and shelter in place order has presented a great opportunity to get in front of your audience and to reach your target customers. Here's a strategy to help ensure your business survival during corona lockdown.