RedCircle VERIFY_TOKEN_9aff193a-6593-43d3-b535-72d12e7f68b0 -- Rendered At Sat, 04 Apr 2026 14:49:22 +0000 The Author Ads Academy Podcast https://redcircle.com/shows/author-ads-academy en-GB Matthew J Holmes | All rights reserved. Your Guide To Selling More Books With Ads Matt Holmes On The Author Ads Academy Podcast we discuss all things advertising for authors. From Facebook Ads to Amazon Ads and BookBub Ads, promo and launch strategies, case studies, guides and so much more. All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author. 9aff193a-6593-43d3-b535-72d12e7f68b0 On The Author Ads Academy Podcast we discuss all things Amazon Ads for authors.

All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author. 

]]> episodic no Matt Holmes matt@matthewjholmes.com no full EP46 | Amazon Ads Tracking – The Why, The How and The What EP46 | Amazon Ads Tracking – The Why, The How and The What 46 Matt Holmes Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.

Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.

In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkit

WHAT YOU'LL LEARN

  • Why tracking is so important
  • The stats to track with your Amazon Ads
  • The importance of identifying trends and patterns
  • The dangers of target duplication
  • A free tool to help you track your Amazon Ads
  • And so much more...


RESOURCES

]]> <p>Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn&#39;t working is going to be a crucial task you need to be on top of.</p><p>Tracking your Amazon Ads doesn&#39;t need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it&#39;s going to pay you back in a big way.</p><p>In today&#39;s episode, I&#39;m diving into Amazon Ads Tracking, so listen in and enjoy! And don&#39;t forget to download your free Amazon Ads Toolkit that will help you implement exactly what I&#39;m talking about, at <a href="http://www.matthewjholmes.com/adstoolkit" rel="nofollow">www.matthewjholmes.com/adstoolkit</a></p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>Why tracking is so important</li><li>The stats to track with your Amazon Ads</li><li>The importance of identifying trends and patterns</li><li>The dangers of target duplication</li><li>A free tool to help you track your Amazon Ads</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Amazon Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> 5af2270c-ea9e-4e84-a83b-a8635fcedd74 https://matthewjholmes.com/episode46/ Wed, 27 Apr 2022 05:00:00 +0000 398 no full EP45 | How To Use Sponsored Brands Category Targeting Campaigns For Keyword Research EP45 | How To Use Sponsored Brands Category Targeting Campaigns For Keyword Research 45 Matt Holmes Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.

The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.

Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.

Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...

WHAT YOU'LL LEARN

  • A summary of what Sponsored Brands are
  • How to use Sponsored Brands Category Targeting to discover new keywords to target in other Campaigns
  • The one major drawback to Sponsored Brands Category Targeting
  • How to structure your Sponsored Brands Category Targeting Campaigns
  • The costs associated with Sponsored Brands Category Targeting and how to control them
  • And so much more...


RESOURCES

]]> <p>Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.</p><p>The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.</p><p>Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don&#39;t always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.</p><p>Let&#39;s dive into today&#39;s episode all about Sponsored Brands Category Targeting Campaigns...</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>A summary of what Sponsored Brands are</li><li>How to use Sponsored Brands Category Targeting to discover new keywords to target in other Campaigns</li><li>The one major drawback to Sponsored Brands Category Targeting</li><li>How to structure your Sponsored Brands Category Targeting Campaigns</li><li>The costs associated with Sponsored Brands Category Targeting and how to control them</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> ad222aa9-7ceb-4ea2-b99c-8d988c1c1509 https://matthewjholmes.com/episode45/ Wed, 20 Apr 2022 05:00:00 +0000 458 no full EP44 | Why You Should Segment Branded Keywords With Your Amazon Ads EP44 | Why You Should Segment Branded Keywords With Your Amazon Ads 44 Matt Holmes If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:

  • Your Author Name
  • Your Book Titles
  • Your Series Titles


Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.


Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.


On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads...


WHAT YOU'LL LEARN

  • What branded keywords actually are
  • The importance of protecting your Author brand on Amazon
  • Why branded keywords and ASINs can restrict your Automatic and Category Targeting Campaigns
  • How to run specific branded keyword and ASIN Campaigns – and why you should
  • And so much more...


RESOURCES

]]> <p>If you&#39;ve ever looked at your Amazon Ads Search Term Reports, you&#39;ll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on <em>branded search terms</em>, with many variations of:</p><ul><li>Your Author Name</li><li>Your Book Titles</li><li>Your Series Titles</li></ul><p><br></p><p>Even if you didn&#39;t do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.</p><p><br></p><p>Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.</p><p><br></p><p>On today&#39;s episode, I&#39;m diving into how and when to use Branded Keywords with your Amazon Ads...</p><p><br></p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>What branded keywords actually are</li><li>The importance of protecting your Author brand on Amazon</li><li>Why branded keywords and ASINs can restrict your Automatic and Category Targeting Campaigns</li><li>How to run specific branded keyword and ASIN Campaigns – and why you should</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> 8a8d91bf-bf39-4e76-832d-2a56d78ed4a1 https://matthewjholmes.com/episode44/ Wed, 13 Apr 2022 05:00:00 +0000 979 no full EP43 | How to Start Scaling Your Amazon Ads EP43 | How to Start Scaling Your Amazon Ads 43 Matt Holmes Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you're brand new to advertising your books on Amazon; but it doesn't have to be.

Scaling is actually very simple and we often make it more complicated than it needs to be. Once you know 'what' to scale, the 'how' becomes much easier to implement.

And that's what I'm covering in today's episode...How to start scaling your Amazon Ads.

WHAT YOU'LL LEARN

  • What scaling really is
  • Are you ready to scale?
  • Where to find scaling opportunities in your Amazon Ads account?
  • What do you do with these scaling opportunities?
  • How do you scale your Amazon Ads?
  • Why finding new scaling opportunities is so critical for Amazon Ads
  • Expectations to keep in mind when scaling Amazon Ads
  • And so much more...


RESOURCES


]]> <p>Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you&#39;re brand new to advertising your books on Amazon; but it doesn&#39;t have to be.</p><p>Scaling is actually very simple and we often make it more complicated than it needs to be. Once you know &#39;what&#39; to scale, the &#39;how&#39; becomes much easier to implement.</p><p>And that&#39;s what I&#39;m covering in today&#39;s episode...How to start scaling your Amazon Ads.</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>What scaling really is</li><li>Are you ready to scale?</li><li>Where to find scaling opportunities in your Amazon Ads account?</li><li>What do you do with these scaling opportunities?</li><li>How do you scale your Amazon Ads?</li><li>Why finding new scaling opportunities is so critical for Amazon Ads</li><li>Expectations to keep in mind when scaling Amazon Ads</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tools: </strong><a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">The Amazon Ads Toolkit</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul><p><br></p> a0fa8825-0d04-4f11-a2db-cb826e9a6c0d https://matthewjholmes.com/episode43/ Wed, 06 Apr 2022 05:00:00 +0000 737 no full EP42 | Diagnosing Your Low Non-Converting Amazon Ads EP42 | Diagnosing Your Low Non-Converting Amazon Ads 42 Matt Holmes Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it's happening?

That's exactly what I am going to share with you in today's episode.

WHAT YOU'LL LEARN

  • The metrics you need to focus on to diagnose your Amazon Ads
  • The conversion rates of different placements and targets
  • Why Amazon Ads are only part of the puzzle
  • The biggest driver of Amazon Ads success
  • And so much more


RESOURCES

]]> <p>Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it&#39;s happening?</p><p>That&#39;s exactly what I am going to share with you in today&#39;s episode.</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>The metrics you need to focus on to diagnose your Amazon Ads</li><li>The conversion rates of different placements and targets</li><li>Why Amazon Ads are only part of the puzzle</li><li>The biggest driver of Amazon Ads success</li><li>And so much more</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> 28100942-e5c3-4708-88f2-48d9fa64180f https://matthewjholmes.com/episode42/ Wed, 30 Mar 2022 05:00:00 +0000 1262 no full EP41 | How Much Should You Be Bidding On Your Amazon Ads? EP41 | How Much Should You Be Bidding On Your Amazon Ads? 41 Matt Holmes Amazon Ads bidding is somewhat of a controversial topic with so many conflicting opinions, it can be difficult to know which way to turn and how to bid with your Amazon Ads.

In today's episode of the Author Ads Academy Podcast, I hope to clear things a little for you, by diving into how the Amazon Ads Algorithm works and ultimately, based on the many Amazon Ads Accounts I manage, how I believe you should be bidding on your Amazon Ads.

WHAT YOU'LL LEARN

  • How the Amazon Ads Algorithm works
  • How much you should be bidding on your Amazon Ads
  • The 2 different approaches you can take to Amazon Ads bidding
  • A tip for generating high-profit sales through strategic bidding and keyword selection
  • How to figure out what your starting bid should be
  • And so much more...


RESOURCES

]]> <p>Amazon Ads bidding is somewhat of a controversial topic with so many conflicting opinions, it can be difficult to know which way to turn and how to bid with your Amazon Ads.</p><p>In today&#39;s episode of the Author Ads Academy Podcast, I hope to clear things a little for you, by diving into how the Amazon Ads Algorithm works and ultimately, based on the many Amazon Ads Accounts I manage, how I believe you should be bidding on your Amazon Ads.</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>How the Amazon Ads Algorithm works</li><li>How much you should be bidding on your Amazon Ads</li><li>The 2 different approaches you can take to Amazon Ads bidding</li><li>A tip for generating high-profit sales through strategic bidding and keyword selection</li><li>How to figure out what your starting bid should be</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> ab4429f1-1cf8-414c-9d76-028843811815 https://matthewjholmes.com/episode41/ Wed, 23 Mar 2022 06:00:00 +0000 880 no full EP40 | Amazon Ads Mindset EP40 | Amazon Ads Mindset 40 Matt Holmes We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, 'the' most important tool in your Amazon Ads belt; mindset. Without this, your Amazon Ads are going to become a frustration that you'd just rather not deal with; you'll make poor decisions when working on your Ads and drive your results into the ground.

With a good mindset, however, you will always see opportunity with your Amazon Ads and will make strategic decisions with confidence.


WHAT YOU'LL LEARN

  • The most important internal tool you need to run successful Amazon Ads
  • Acting on emotions rather than strategy – and which one wins. Always.
  • The biggest lesson I've learned from running thousands of Amazon Ads Campaigns
  • How to accept that you are not in full control of your Amazon Ads
  • How long you should leave Amazon Ads to run untouched when first launching
  • Amazon Ads Attribution and Big-Picture-Thinking
  • And so much more...


RESOURCES


]]> <p>We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, &#39;the&#39; most important tool in your Amazon Ads belt; mindset. Without this, your Amazon Ads are going to become a frustration that you&#39;d just rather not deal with; you&#39;ll make poor decisions when working on your Ads and drive your results into the ground.</p><p>With a good mindset, however, you will always see opportunity with your Amazon Ads and will make strategic decisions with confidence.</p><p><br></p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>The most important internal tool you need to run successful Amazon Ads</li><li>Acting on emotions rather than strategy – and which one wins. Always.</li><li>The biggest lesson I&#39;ve learned from running thousands of Amazon Ads Campaigns</li><li>How to accept that you are not in full control of your Amazon Ads</li><li>How long you should leave Amazon Ads to run untouched when first launching</li><li>Amazon Ads Attribution and Big-Picture-Thinking</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul><p><br></p> 0910e5b5-9f8a-4f6b-aa67-a92f569c6666 https://matthewjholmes.com/episode40/ Wed, 16 Mar 2022 06:00:00 +0000 901 no full EP39 | Amazon Ads Negative Targeting EP39 | Amazon Ads Negative Targeting 39 Matt Holmes Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads.

Not a good situation to find yourself in.

Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won't work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can 'trim the fat' and stop spending money on things that aren't working.

You do this with negative targeting – and that's exactly what I'm diving into in today's episode...


WHAT YOU'LL LEARN

  • What negative targeting is
  • A brief case study of what happens when you don't use negative targeting
  • The thresholds I use when negative targeting
  • How often to perform negative targeting in your account
  • A controversial way of using negative targeting
  • My (less-controversial) approach to negative targeting
  • And so much more...


RESOURCES


]]> <p>Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads.</p><p>Not a good situation to find yourself in.</p><p>Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won&#39;t work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can &#39;trim the fat&#39; and stop spending money on things that aren&#39;t working.</p><p>You do this with negative targeting – and that&#39;s exactly what I&#39;m diving into in today&#39;s episode...</p><p><br></p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>What negative targeting is</li><li>A brief case study of what happens when you don&#39;t use negative targeting</li><li>The thresholds I use when negative targeting</li><li>How often to perform negative targeting in your account</li><li>A controversial way of using negative targeting</li><li>My (less-controversial) approach to negative targeting</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul><p><br></p> 96d229df-ab19-4374-b14c-d5826bc90178 https://matthewjholmes.com/episode39/ Wed, 09 Mar 2022 06:00:00 +0000 736 no full EP38 | Amazon Ads Keyword Match Types Explained EP38 | Amazon Ads Keyword Match Types Explained 38 Matt Holmes Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I'll be walking you through what the 3 Keyword Match Types are, the intricacies between them, as well as how and when to use them.

Each Keyword Match Type plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level.

WHAT YOU'LL LEARN

  • The 3 different Keyword Match Types
  • The key differences between a Keyword and a Search Term
  • The 5 words that are ignored in all Amazon Ads Keywords
  • A deep-dive into each of the 3 Keyword Match Types
  • The funnel structure I use for Amazon Ads Keywords
  • And so much more...


RESOURCES


]]> <p>Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I&#39;ll be walking you through what the 3 <em>Keyword Match Types</em> are, the intricacies between them, as well as how and when to use them.</p><p>Each <em>Keyword Match Type</em> plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level.</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>The 3 different <em>Keyword Match Types</em></li><li>The key differences between a <em>Keyword</em> and a <em>Search Term</em></li><li>The 5 words that are ignored in all Amazon Ads Keywords</li><li>A deep-dive into each of the 3 <em>Keyword Match Types</em></li><li>The funnel structure I use for Amazon Ads Keywords</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul><p><br></p> 65e46393-dd9c-4fea-b65c-9f960406424c https://matthewjholmes.com/episode38/ Wed, 02 Mar 2022 06:00:00 +0000 642 no full EP37 | Amazon Ads Sponsored Brands Campaigns EP37 | Amazon Ads Sponsored Brands Campaigns 37 Matt Holmes Sponsored Products Ads should generally make up around 80% of your Amazon Ads budget because they are the Ads that generate the most traffic, sales and Page Reads.

So, where do Sponsored Brands Ads fit into the mix? And what are Sponsored Brands Ads? Find out in today's episode of The Author Ads Academy Podcast...

WHAT YOU'LL LEARN

  • What Sponsored Brands Ads are
  • When and how to use Sponsored Brands Ads
  • Are Sponsored Brands Ads right for you at this time?
  • The type of targeting you can use with Sponsored Brands Ads?
  • My Sponsored Brands Ads strategy
  • Low-hanging fruit opportunities with Sponsored Brands Ads
  • And so much more...


RESOURCES

]]> <p>Sponsored Products Ads should generally make up around 80% of your Amazon Ads budget because they are the Ads that generate the most traffic, sales and Page Reads.</p><p>So, where do Sponsored Brands Ads fit into the mix? And what are Sponsored Brands Ads? Find out in today&#39;s episode of The Author Ads Academy Podcast...</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>What Sponsored Brands Ads are</li><li>When and how to use Sponsored Brands Ads</li><li>Are Sponsored Brands Ads right for you at this time?</li><li>The type of targeting you can use with Sponsored Brands Ads?</li><li>My Sponsored Brands Ads strategy</li><li>Low-hanging fruit opportunities with Sponsored Brands Ads</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> 61fbad0d-cde5-4172-aa0a-7ffa2b09f590 https://matthewjholmes.com/episode37/ Wed, 23 Feb 2022 06:00:00 +0000 725 no full EP36 | Amazon Ads Sponsored Products Manual Campaigns EP36 | Amazon Ads Sponsored Products Manual Campaigns 36 Matt Holmes If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use.

This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them.

Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets.

WHAT YOU'LL LEARN

  • The 3 different types of manual targeting
  • A simple yet effective campaign structure
  • A simple funnel structure that harnesses the power of Auto and Manual Targeting Campaigns
  • The difference between long-tail and short-tail keywords – and when to use them
  • How to use Manual Targeting Campaigns to defend your books and your brand
  • And so much more...


RESOURCES


]]> <p>If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, &#39;Manual Targeting&#39; Campaigns are what you need to use.</p><p>This week on the Author Ads Academy Podcast, I&#39;ll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them.</p><p>Automatic Targeting Campaigns (that I covered on last week&#39;s episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets.</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>The 3 different types of manual targeting</li><li>A simple yet effective campaign structure</li><li>A simple funnel structure that harnesses the power of Auto and Manual Targeting Campaigns</li><li>The difference between long-tail and short-tail keywords – and when to use them</li><li>How to use Manual Targeting Campaigns to defend your books and your brand</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul><p><br></p> ed3a9d10-0e65-4092-b1dd-86171bc917f2 https://matthewjholmes.com/episode36/ Wed, 16 Feb 2022 06:00:00 +0000 1478 no full EP35 | Amazon Ads Sponsored Products Auto Campaigns EP35 | Amazon Ads Sponsored Products Auto Campaigns 35 Matt Holmes Automatic Targeting Campaigns...some authors love them, some authors really don't like them! Today, I'm going to be diving into what Auto Campaigns are, best practices for using and more importantly, why they should form a fundamental part of your Amazon Ads Strategy.


WHAT YOU'LL LEARN

  • What Automatic Targeting Campaigns are
  • How to use Auto Campaigns to scale your Amazon Ads
  • The 4 different Auto Match Types
  • How much you should be bidding on Auto Campaigns
  • The best bidding strategy for Auto Campaigns
  • And so much more...


RESOURCES

]]> <p>Automatic Targeting Campaigns...some authors love them, some authors really don&#39;t like them! Today, I&#39;m going to be diving into what Auto Campaigns are, best practices for using and more importantly, why they should form a fundamental part of your Amazon Ads Strategy.</p><p><br></p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>What Automatic Targeting Campaigns are</li><li>How to use Auto Campaigns to scale your Amazon Ads</li><li>The 4 different Auto Match Types</li><li>How much you should be bidding on Auto Campaigns</li><li>The best bidding strategy for Auto Campaigns</li><li>And so much more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> e0a96479-9b95-4a77-9477-05b0943e1b1b https://matthewjholmes.com/episode35/ Wed, 09 Feb 2022 06:00:00 +0000 1109 no full EP34 | A New Direction For The Author Ads Academy Podcast EP34 | A New Direction For The Author Ads Academy Podcast 34 Matt Holmes Welcome back! It's been a while since I posted a podcast episode, so I apologise about that. The past couple of months have been extremely busy, but I am now making time to bring you a new podcast episode every single week.

And today, I am introducing you to a new direction of the podcast, one that I am extremely excited about...

Moving forwards, The Author Ads Academy Podcast will be focusing entirely on Amazon Ads for authors and in this week's short episode, I'll be covering my reasoning behind this change in direction as well as giving you a taste of what to expect over the next few weeks and months.

WHAT YOU'LL LEARN

  • The new direction for the Podcast
  • My reasoning behind this new direction
  • What to expect from the podcast over the coming weeks and months
  • And more...


RESOURCES

]]> <p>Welcome back! It&#39;s been a while since I posted a podcast episode, so I apologise about that. The past couple of months have been extremely busy, but I am now making time to bring you a new podcast episode every single week.</p><p>And today, I am introducing you to a new direction of the podcast, one that I am extremely excited about...</p><p>Moving forwards, The Author Ads Academy Podcast will be focusing entirely on Amazon Ads for authors and in this week&#39;s short episode, I&#39;ll be covering my reasoning behind this change in direction as well as giving you a taste of what to expect over the next few weeks and months.</p><p><strong>WHAT YOU&#39;LL LEARN</strong></p><ul><li>The new direction for the Podcast</li><li>My reasoning behind this new direction</li><li>What to expect from the podcast over the coming weeks and months</li><li>And more...</li></ul><p><br></p><p><strong>RESOURCES</strong></p><ul><li><strong>Your FREE Amazon Ads Tool:</strong> <a href="https://matthewjholmes.com/amazon-ads-targeting-and-tracking-tool/" rel="nofollow">Amazon Ads Targeting and Tracking Tool</a></li><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Management</a></li><li><strong>Email Matt: </strong><a href="mailto:matt@matthewjholmes.com" rel="nofollow">matt@matthewjholmes.com</a></li></ul> 49a324fc-b9cd-4af4-9d1b-2759f8f622f1 https://matthewjholmes.com/episode34/ Wed, 02 Feb 2022 06:00:00 +0000 448 no full EP33 | Where To Find Keywords For Your Amazon Ads EP33 | Where To Find Keywords For Your Amazon Ads 33 Matt Holmes If you've been running Amazon Ads for a while and you've generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports. If you haven't run Amazon Ads before, or you just don't have much data to work with, then where do you start? That's exactly what I'll be sharing with you in this weeks episode. WHAT YOU'LL LEARN - The one Amazon Ads Report that is a goldmine of information for mining keywords - Where to start keyword research if you haven't run Amazon Ads before or have very little data in your account - The 1-2 minute strategy to let Amazon find keywords for you - The Campaign Structure I use for keyword campaigns - How long to let these new keyword campaigns run - A quick way to force Amazon to show your Ads if you're finding that you're not getting many impressions, clicks and sales - And much more besides... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com If you've been running Amazon Ads for a while and you've generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports.

If you haven't run Amazon Ads before, or you just don't have much data to work with, then where do you start? 

That's exactly what I'll be sharing with you in this weeks episode.

What You'll Learn

  • The one Amazon Ads Report that is a goldmine of information for mining keywords
  • Where to start keyword research if you haven't run Amazon Ads before or have very little data in your account
  • The 1-2 minute strategy to let Amazon find keywords for you
  • The Campaign Structure I use for keyword campaigns
  • How long to let these new keyword campaigns run
  • A quick way to force Amazon to show your Ads if you're finding that you're not getting many impressions, clicks and sales
  • And much more besides...


Resources

]]> <p>If you&#39;ve been running Amazon Ads for a while and you&#39;ve generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports.</p><p>If you haven&#39;t run Amazon Ads before, or you just don&#39;t have much data to work with, then where do you start? </p><p>That&#39;s exactly what I&#39;ll be sharing with you in this weeks episode. </p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>The one Amazon Ads Report that is a goldmine of information for mining keywords</li><li>Where to start keyword research if you haven&#39;t run Amazon Ads before or have very little data in your account</li><li>The 1-2 minute strategy to let Amazon find keywords for you</li><li>The Campaign Structure I use for keyword campaigns</li><li>How long to let these new keyword campaigns run</li><li>A quick way to force Amazon to show your Ads if you&#39;re finding that you&#39;re not getting many impressions, clicks and sales</li><li>And much more besides...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> a54b3442-f358-4e7f-a96f-aaeff25b3668 https://matthewjholmes.com/episode33/ Wed, 24 Nov 2021 07:34:29 +0000 619 no full EP32 | My 80/20 Amazon Ads Strategy EP32 | My 80/20 Amazon Ads Strategy 32 Matt Holmes There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books. The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months. If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results. My 80/20 Amazon Ads strategy I'm going to share with you today may not be right for you and your books, but if you've reached your wits end with Amazon Ads, you feel like you've tried everything and nothing is working, or you're just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today's episode. WHAT YOU'LL LEARN - The 2 phases I move through with Amazon Ads - How and why I focus on the 80/20 rule (Pareto's Principle) - What to do with your old and current Amazon Ads Campaigns - How many Campaigns I am running at any one time - The campaign types I use for the 2 phases of my Amazon Ads strategy - The importance of negative targeting with your Amazon Ads - And much more besides... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books.

The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months.

If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results. 

My 80/20 Amazon Ads strategy I'm going to share with you today may not be right for you and your books, but if you've reached your wits end with Amazon Ads, you feel like you've tried everything and nothing is working, or you're just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today's episode.

What You'll Learn

  • The 2 phases I move through with Amazon Ads
  • How and why I focus on the 80/20 rule (Pareto's Principle)
  • What to do with your old and current Amazon Ads Campaigns
  • How many Campaigns I am running at any one time
  • The campaign types I use for the 2 phases of my Amazon Ads strategy
  • The importance of negative targeting with your Amazon Ads
  • And much more besides...


Resources

]]> <p>There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books.</p><p>The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months.</p><p>If you&#39;re picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you&#39;re going to have a real <em>mish-mash</em> of strategies in one Account, which is going to have a negative impact on your results. </p><p>My 80/20 Amazon Ads strategy I&#39;m going to share with you today may not be right for you and your books, but if you&#39;ve reached your wits end with Amazon Ads, you feel like you&#39;ve tried everything and nothing is working, or you&#39;re just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today&#39;s episode.</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>The 2 phases I move through with Amazon Ads</li><li>How and why I focus on the 80/20 rule (Pareto&#39;s Principle)</li><li>What to do with your old and current Amazon Ads Campaigns</li><li>How many Campaigns I am running at any one time</li><li>The campaign types I use for the 2 phases of my Amazon Ads strategy</li><li>The importance of negative targeting with your Amazon Ads</li><li>And much more besides...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> c66e48c2-9910-465d-8a8b-743cdf7c11d9 https://matthewjholmes.com/episode32/ Wed, 17 Nov 2021 07:00:00 +0000 617 no full EP31 | What To Do If Your Amazon Ads Keywords Aren't Getting Clicks EP31 | What To Do If Your Amazon Ads Keywords Aren't Getting Clicks 31 Matt Holmes If the keywords you're targeting with your Amazon Ads just aren't getting clicks, or they're getting a few but not enough to actually generate significant sales, then today's episode is for you. WHAT YOU'LL LEARN - What timeframe to look at when analyzing your keywords - The optimum account structure for your Amazon Ads - How many keywords to put in your Campaigns - What do about Ad Groups - Troubleshooting low impression and low click keywords - What books to target if you are using Product Targeting - How to fix keywords with a low click through rate - And much, much more... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com If the keywords you're targeting with your Amazon Ads just aren't getting clicks, or they're getting a few but not enough to actually generate significant sales, then today's episode is for you.

What You'll Learn

  • What timeframe to look at when analyzing your keywords
  • The optimum account structure for your Amazon Ads
  • How many keywords to put in your Campaigns
  • What do about Ad Groups
  • Troubleshooting low impression and low click keywords
  • What books to target if you are using Product Targeting
  • How to fix keywords with a low click through rate
  • And much, much more...


Resources

]]> <p>If the keywords you&#39;re targeting with your Amazon Ads just aren&#39;t getting clicks, or they&#39;re getting a few but not enough to actually generate significant sales, then today&#39;s episode is for you.</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>What timeframe to look at when analyzing your keywords</li><li>The optimum account structure for your Amazon Ads</li><li>How many keywords to put in your Campaigns</li><li>What do about Ad Groups</li><li>Troubleshooting low impression and low click keywords</li><li>What books to target if you are using Product Targeting</li><li>How to fix keywords with a low click through rate</li><li>And much, much more...</li></ul><h3><br></h3><h3><strong>Resources</strong></h3><ul><li><strong>Amazon Ads Keyword Research Tool: </strong><a href="https://matthewjholmes--rocket.thrivecart.com/publisher-rocket/" rel="nofollow">Publisher Rocket</a> (Affiliate Link)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> f2aad2c0-ba12-4d58-81c7-c9d1ef127c12 https://matthewjholmes.com/episode31/ Wed, 27 Oct 2021 07:30:08 +0000 613 no full EP30 | Spreading Your Advertising Risk As An Author EP30 | Spreading Your Advertising Risk As An Author 30 Matt Holmes As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads. This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours. Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan? That's exactly what I'm discussing in today's episode... WHAT YOU'LL LEARN - The importance of a backup plan - Example backup plans for advertising your books - What's more likely to happen with Facebook Ads than downtime - Next steps if you are too reliant on Facebook Ads - And much, much more... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads.

This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours.

Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan?

That's exactly what I'm discussing in today's episode...

What You'll Learn

  • The importance of a backup plan
  • Example backup plans for advertising your books
  • What's more likely to happen with Facebook Ads than downtime
  • Next steps if you are too reliant on Facebook Ads
  • And much, much more...


Resources

]]> <p>As I&#39;m sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads.</p><p>This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours. </p><p>Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan? </p><p>That&#39;s exactly what I&#39;m discussing in today&#39;s episode...</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>The importance of a backup plan</li><li>Example backup plans for advertising your books</li><li>What&#39;s more likely to happen with Facebook Ads than downtime</li><li>Next steps if you are too reliant on Facebook Ads</li><li>And much, much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 0426d335-d4e4-4048-8c8b-c545ab9820c7 https://matthewjholmes.com/episode30/ Wed, 06 Oct 2021 06:14:07 +0000 498 no full EP29 | Facebook Ads Dynamic Creative For Authors EP29 | Facebook Ads Dynamic Creative For Authors 29 Matt Holmes Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner. Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you. If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution. WHAT YOU'LL LEARN - What Facebook Ads Dynamic Creative actually is - Best practices for setting up Dynamic Creative - How to analyze the data from your Dynamic Creative - Next steps after running Dynamic Creative Ads - The Pros and Cons of Dynamic Creative and whether it's right for you - And much more besides... RESOURCES - Author Ads Insider (Free 7 Day Trial): https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner. 

Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you.

If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution.

What You'll Learn

  • What Facebook Ads Dynamic Creative actually is
  • Best practices for setting up Dynamic Creative
  • How to analyze the data from your Dynamic Creative
  • Next steps after running Dynamic Creative Ads
  • The Pros and Cons of Dynamic Creative and whether it's right for you
  • And much more besides...


Resources

]]> <p>Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner. </p><p>Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you.</p><p>If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution.</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>What Facebook Ads Dynamic Creative actually is</li><li>Best practices for setting up Dynamic Creative</li><li>How to analyze the data from your Dynamic Creative</li><li>Next steps after running Dynamic Creative Ads</li><li>The Pros and Cons of Dynamic Creative and whether it&#39;s right for you</li><li>And much more besides...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a> (Free 7 Day Trial)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 629fd55b-b9eb-40ae-a9cc-6d4ef016aebb https://matthewjholmes.com/episode29/ Wed, 22 Sep 2021 04:00:00 +0000 955 no full EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads 28 Matt Holmes Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing! However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads... WHAT YOU'LL LEARN - Why negative targeting is critical to see success with Amazon Ads - The difference between Keywords and Search Terms - Why you should be negating Keywords and ASINs, not just Keywords - Where to find Keywords and ASINs to negate - What to do with relevant Keywords and ASINs that are costing you money with little to no return - The always-on Campaigns that should be running in the background at all times for harvesting the top performers - And much, much more... RESOURCES - Author Ads Insider (Free 7 Day Trial): https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing! 

However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. 

In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...

What You'll Learn

  • Why negative targeting is critical to see success with Amazon Ads
  • The difference between Keywords and Search Terms
  • Why you should be negating Keywords and ASINs, not just Keywords
  • Where to find Keywords and ASINs to negate
  • What to do with relevant Keywords and ASINs that are costing you money with little to no return
  • The always-on Campaigns that should be running in the background at all times for harvesting the top performers
  • And much, much more...


Resources

]]> <p>Negative Targeting with your Amazon Ads is a task that a lot of authors don&#39;t perform, because it takes time and they would rather be writing! </p><p>However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. </p><p>In today&#39;s episode, I&#39;m making a case for why authors should be using negative targeting with their Amazon Ads...</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>Why negative targeting is critical to see success with Amazon Ads</li><li>The difference between Keywords and Search Terms</li><li>Why you should be negating Keywords <em>and</em> ASINs, not just Keywords</li><li>Where to find Keywords and ASINs to negate</li><li>What to do with relevant Keywords and ASINs that are costing you money with little to no return</li><li>The always-on Campaigns that should be running in the background at all times for harvesting the top performers</li><li>And much, much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a> (Free 7 Day Trial)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 1ccd577b-05c8-4b78-b508-53dd5902d320 https://matthewjholmes.com/episode28/ Wed, 15 Sep 2021 04:37:47 +0000 518 no full EP27 | The Number One BookBub Ads Metric EP27 | The Number One BookBub Ads Metric 27 Matt Holmes Tracking conversions from BookBub Ads is something we aren't able to do, unfortunately; so we have to use another metric, aside from conversions, to determine the success of our BookBub Ads. In today's episode, I'm sharing what that metric is... WHAT YOU'LL LEARN - The number one metric to focus on with BookBub Ads - How to improve this metric - The 2 levers you can pull to improve the success of your BookBub Ads - Some top tips for creating top performing BookBub Ads images - How to target your BookBub Ads to the right audience - And much more besides... RESOURCES - Author Ads Insider (Free 7 Day Trial): https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Tracking conversions from BookBub Ads is something we aren't able to do, unfortunately; so we have to use another metric, aside from conversions, to determine the success of our BookBub Ads.

In today's episode, I'm sharing what that metric is...

What You'll Learn

  • The number one metric to focus on with BookBub Ads
  • How to improve this metric
  • The 2 levers you can pull to improve the success of your BookBub Ads
  • Some top tips for creating top performing BookBub Ads images
  • How to target your BookBub Ads to the right audience
  • And much more besides...


Resources

]]> <p>Tracking conversions from BookBub Ads is something we aren&#39;t able to do, unfortunately; so we have to use another metric, aside from conversions, to determine the success of our BookBub Ads. </p><p>In today&#39;s episode, I&#39;m sharing <em>what</em> that metric is...</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>The number one metric to focus on with BookBub Ads</li><li>How to improve this metric</li><li>The 2 levers you can pull to improve the success of your BookBub Ads</li><li>Some top tips for creating top performing BookBub Ads images</li><li>How to target your BookBub Ads to the right audience</li><li>And much more besides...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a> (Free 7 Day Trial)</li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> f6cd0b4e-c5ef-4f46-a948-fc3396f76da9 https://matthewjholmes.com/episode27/ Wed, 08 Sep 2021 06:52:07 +0000 723 no full EP26 | The Top 6 Amazon Ads Metrics For Authors EP26 | The Top 6 Amazon Ads Metrics For Authors 26 Matt Holmes Understanding the data in your Amazon Ads is crucial to be able to make informed, confident decisions when optimizing and scaling your Amazon Ads Campaigns. But which metrics should you be paying attention to? In today's episode, I'm sharing the 6 metrics I focus on when managing Amazon Ads for clients. Enjoy... WHAT YOU'LL LEARN - Which metrics to pay attention to in your Amazon Ads dashboard - What to do if you're Ads aren't generating any impressions - How to combat high click, no sales keywords or ASINs - Why you may be getting impressions and no clicks - The red-flag metric to troubleshoot your Amazon Ads - And much more besides... RESOURCES - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/ - How To Reduce Your Facebook Ads CPCs: https://matthewjholmes.com/episode21/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Understanding the data in your Amazon Ads is crucial to be able to make informed, confident decisions when optimizing and scaling your Amazon Ads Campaigns. But which metrics should you be paying attention to?

In today's episode, I'm sharing the 6 metrics I focus on when managing Amazon Ads for clients. Enjoy...

What You'll Learn

  • Which metrics to pay attention to in your Amazon Ads dashboard
  • What to do if you're Ads aren't generating any impressions
  • How to combat high click, no sales keywords or ASINs
  • Why you may be getting impressions and no clicks
  • The red-flag metric to troubleshoot your Amazon Ads
  • And much more besides...


Resources

]]> <p>Understanding the data in your Amazon Ads is crucial to be able to make informed, confident decisions when optimizing and scaling your Amazon Ads Campaigns. But which metrics should you be paying attention to? </p><p>In today&#39;s episode, I&#39;m sharing the 6 metrics I focus on when managing Amazon Ads for clients. Enjoy...</p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li>Which metrics to pay attention to in your Amazon Ads dashboard</li><li>What to do if you&#39;re Ads aren&#39;t generating any impressions</li><li>How to combat high click, no sales keywords or ASINs</li><li>Why you may be getting impressions and no clicks</li><li>The <em>red-flag</em> metric to troubleshoot your Amazon Ads</li><li>And much more besides...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a></li><li><strong>How To Reduce Your Facebook Ads CPPs: </strong><a href="https://matthewjholmes.com/episode21/" rel="nofollow">Episode 21</a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> f63e2075-557d-45a1-a0d6-afd1e8472f29 https://matthewjholmes.com/episode26/ Wed, 01 Sep 2021 04:00:00 +0000 1091 no full EP25 | The Top 5 Facebook Ads Metrics For Authors EP25 | The Top 5 Facebook Ads Metrics For Authors 25 Matt Holmes The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them! In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode. WHAT YOU'LL LEARN - What to do when your Cost Per Clicks are rising - How to combat Ad Fatigue - Making sure your Ads aren't being seen too often by the same people - The thresholds I use when looking at the different Facebook Ads metrics - The most important Facebook Ads click metric - And much more besides... RESOURCES - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/ - How To Reduce Your Facebook Ads CPCs: https://matthewjholmes.com/episode21/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them!

In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode. 

What You'll Learn

  • What to do when your Cost Per Clicks are rising
  • How to combat Ad Fatigue
  • Making sure your Ads aren't being seen too often by the same people
  • The thresholds I use when looking at the different Facebook Ads metrics
  • The most important Facebook Ads click metric
  • And much more besides...


Resources

]]> <p><span>The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don&#39;t need to look at all them! </span></p><p><span>In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I&#39;m sharing all of them in today&#39;s episode. </span></p><h3><strong>What You&#39;ll Learn</strong></h3><ul><li><span>What to do when your Cost Per Clicks are rising</span></li><li><span>How to combat Ad Fatigue</span></li><li><span>Making sure your Ads aren&#39;t being seen too often by the same people</span></li><li><span>The thresholds I use when looking at the different Facebook Ads metrics</span></li><li><span>The most important Facebook Ads click metric</span></li><li><span>And much more besides...</span></li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a></li><li><strong>How To Reduce Your Facebook Ads CPPs: </strong><a href="https://matthewjholmes.com/episode21/" rel="nofollow">Episode 21</a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management and Consulting</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 0ba755f7-d092-4e7d-8f60-0d6151226e23 https://matthewjholmes.com/episode25/ Wed, 25 Aug 2021 04:00:00 +0000 828 no full EP24 | How To Manage Your Cash Flow When Advertising EP24 | How To Manage Your Cash Flow When Advertising 24 Matt Holmes Cash Flow is so important to manage because if you don’t manage it sensibly, things can soon spiral out of control and have an impact not just on your business, but on your personal life as well. So in today's episode, I'm sharing my thoughts and top tips for managing your Cash Flow when you are advertising. With the delay between your Ad Spend going out and your Royalties coming in, you need some sort of a plan (and some cash in reserve) to sustain 2, sometimes 3 months of Cash Flow. And that's what I'm going to be discussing in today's episode... WHAT YOU'LL LEARN - Understanding when your Royalties are paid and when you pay for your Ads - Sustaining Ad Spend for several months at a time - A warning about Credit Cards - The importance of setting a monthly budget - and sticking to it! - What to do if you have limited funds to invest in advertising - A personal story about why having cash in reserve is so important - And much more besides... RESOURCES - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Cash Flow is so important to manage because if you don’t manage it sensibly, things can soon spiral out of control and have an impact not just on your business, but on your personal life as well. 

So in today's episode, I'm sharing my thoughts and top tips for managing your Cash Flow when you are advertising. 

With the delay between your Ad Spend going out and your Royalties coming in, you need some sort of a plan (and some cash in reserve) to sustain 2, sometimes 3 months of Cash Flow. And that's what I'm going to be discussing in today's episode... 

What You'll Learn

  • Understanding when your Royalties are paid and when you pay for your Ads
  • Sustaining Ad Spend for several months at a time
  • A warning about Credit Cards
  • The importance of setting a monthly budget - and sticking to it!
  • What to do if you have limited funds to invest in advertising
  • A personal story about why having cash in reserve is so important
  • And much more besides...


Resources

]]> <p>Cash Flow is so important to manage because if you don’t manage it sensibly, things can soon spiral out of control and have an impact not just on your business, but on your personal life as well. </p><p>So in today&#39;s episode, I&#39;m sharing my thoughts and top tips for managing your Cash Flow when you are advertising. </p><p>With the delay between your Ad Spend going out and your Royalties coming in, you need some sort of a plan (and some cash in reserve) to sustain 2, sometimes 3 months of Cash Flow. And that&#39;s what I&#39;m going to be discussing in today&#39;s episode... </p><h3>What You&#39;ll Learn</h3><ul><li>Understanding when your Royalties are paid and when you pay for your Ads</li><li>Sustaining Ad Spend for several months at a time</li><li>A warning about Credit Cards</li><li>The importance of setting a monthly budget - and sticking to it!</li><li>What to do if you have limited funds to invest in advertising</li><li>A personal story about why having cash in reserve is so important</li><li>And much more besides...</li></ul><h3><br></h3><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management and Consulting</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 80341dae-a9b6-4a51-878d-b87d3a6038ac https://matthewjholmes.com/episode24/ Wed, 18 Aug 2021 04:00:00 +0000 696 no full EP23 | What To Do If Your Amazon Ads Aren't Profitable EP23 | What To Do If Your Amazon Ads Aren't Profitable 23 Matt Holmes Amazon Ads can be a tricky beast to tame; they take time to refine and dial in. And unfortunately, Amazon Ads aren't a profitable venture for a lot of authors. So today, I'm sharing my Top 3 Tips for what to do if your Amazon Ads aren't profitable. WHAT YOU'LL LEARN - The number 1 quality you need to possess to run Amazon Ads - How long to leave Amazon Ads for before you start optimizing them - A recent tactic I've discovered that goes against common practice with Amazon Ads - What to do with your Amazon Ads when you're starting afresh and have no data to work with - And so much more... RESOURCES - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Amazon Ads can be a tricky beast to tame; they take time to refine and dial in. And unfortunately, Amazon Ads aren't a profitable venture for a lot of authors. So today, I'm sharing my Top 3 Tips for what to do if your Amazon Ads aren't profitable.

What You'll Learn

  • The number 1 quality you need to possess to run Amazon Ads
  • How long to leave Amazon Ads for before you start optimizing them
  • A recent tactic I've discovered that goes against common practice with Amazon Ads
  • What to do with your Amazon Ads when you're starting afresh and have no data to work with
  • And so much more...


Resources

]]> <p>Amazon Ads can be a tricky beast to tame; they take time to refine and dial in. And unfortunately, Amazon Ads aren&#39;t a profitable venture for a lot of authors. So today, I&#39;m sharing my Top 3 Tips for what to do if your Amazon Ads aren&#39;t profitable.</p><h3>What You&#39;ll Learn</h3><ul><li>The number 1 quality you need to possess to run Amazon Ads</li><li>How long to leave Amazon Ads for before you start optimizing them</li><li>A recent tactic I&#39;ve discovered that goes against common practice with Amazon Ads</li><li>What to do with your Amazon Ads when you&#39;re starting afresh and have no data to work with</li><li>And so much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management and Consulting</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> b1a83e92-ba5e-4c42-8ed4-c6faaaa7a620 https://matthewjholmes.com/episode23/ Wed, 11 Aug 2021 04:00:00 +0000 622 no full EP22 | My Top 3 Amazon Ads Optimization Tips For Authors EP22 | My Top 3 Amazon Ads Optimization Tips For Authors 22 Matt Holmes Amazon Ads are definitely not a 'set it and forget it' Ad platform! To see results from your Amazon Ads, you need to be optimizing them on a weekly basis. And in today's episode of the Author Ads Academy podcast, I'm sharing my Top 3 Amazon Ads Optimization Tips. Enjoy... WHAT YOU'LL LEARN - How to figure out your Amazon Ads Conversion Rate - The best way to stop spending money on targets that are losing you money - Finding a goldmine of data in your Amazon Ads Account you may not know even existed - Discovering targets that are profitable and ready for scaling - And so much more... RESOURCES - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Amazon Ads are definitely not a 'set it and forget it' Ad platform! To see results from your Amazon Ads, you need to be optimizing them on a weekly basis. And in today's episode of the Author Ads Academy podcast, I'm sharing my Top 3 Amazon Ads Optimization Tips. Enjoy...


What You'll Learn

  • How to figure out your Amazon Ads Conversion Rate
  • The best way to stop spending money on targets that are losing you money
  • Finding a goldmine of data in your Amazon Ads Account you may not have known even existed
  • Discovering targets that are profitable and ready for scaling
  • And so much more...


Resources

]]> <p>Amazon Ads are definitely not a &#39;set it and forget it&#39; Ad platform! To see results from your Amazon Ads, you need to be optimizing them on a weekly basis. And in today&#39;s episode of the Author Ads Academy podcast, I&#39;m sharing my <strong><em>Top 3 Amazon Ads Optimization Tips</em></strong>. Enjoy...</p><h3><br></h3><h3>What You&#39;ll Learn</h3><ul><li>How to figure out your Amazon Ads Conversion Rate</li><li>The best way to stop spending money on targets that are losing you money</li><li>Finding a goldmine of data in your Amazon Ads Account you may not have known even existed</li><li>Discovering targets that are profitable and ready for scaling</li><li>And so much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider</strong></a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management and Consulting</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> e11e1af4-9aad-4baf-8dc1-c828dfecfe0d https://matthewjholmes.com/episode22/ Wed, 04 Aug 2021 04:00:00 +0000 515 no full EP21 | 5 Ways To Lower Your Facebook Ads Cost Per Click EP21 | 5 Ways To Lower Your Facebook Ads Cost Per Click 21 Matt Holmes Over time, you may see the CPCs (Cost Per Clicks) of your Facebook Ads start to increase; not something you want! This happens to every single Facebook Ads Advertiser, so in today's episode I want to share my Top 5 tips for lowering your Facebook Ads Cost Per Clicks. WHAT YOU'LL LEARN - The metrics to keep your eye on in your Facebook Ads Dashboard - The importance of relevancy - How Ad Fatigue can impact your Cost Per Clicks - Quick and simple tactics you can implement into your Facebook Ads today to lower your Cost Per Clicks - And so much more... RESOURCES - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Over time, you may see the CPCs (Cost Per Clicks) of your Facebook Ads start to increase; not something you want! This happens to every single Facebook Ads Advertiser, so in today's episode I want to share my Top 5 tips for lowering your Facebook Ads Cost Per Clicks.

What You'll Learn

  • The metrics to keep your eye on in your Facebook Ads Dashboard
  • The importance of Relevancy
  • How Ad Fatigue can impact your Cost Per Clicks
  • Quick and simple tactics you can implement into your Facebook Ads today to lower your Cost Per Clicks
  • And so much more...


Resources


]]> <p>Over time, you may see the CPCs (Cost Per Clicks) of your Facebook Ads start to increase; not something you want! This happens to every single Facebook Ads Advertiser, so in today&#39;s episode I want to share my Top 5 tips for lowering your Facebook Ads Cost Per Clicks.</p><h3>What You&#39;ll Learn</h3><ul><li>The metrics to keep your eye on in your Facebook Ads Dashboard</li><li>The importance of <em>Relevancy</em></li><li>How <em>Ad Fatigue</em> can impact your Cost Per Clicks</li><li>Quick and simple tactics you can implement into your Facebook Ads today to lower your Cost Per Clicks</li><li>And so much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><a href="https://matthewjholmes.com/authoradsinsider/" rel="nofollow"><strong>Join Author Ads Insider With Your Early Bird Discount</strong></a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management and Consulting</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul><p><br></p> b29e3b9a-12b4-4dbb-af52-f4f5a9f2bb73 https://matthewjholmes.com/episode21/ Wed, 28 Jul 2021 06:32:00 +0000 659 no full EP20 | How Long Should You Run Facebook Ads For? EP20 | How Long Should You Run Facebook Ads For? 20 Matt Holmes Knowing when to turn off a Facebook Ads Campaign, Ad Set or Ad is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience and mindset. If you've ever asked yourself, should I turn off this Ad or this Ad Set, or should I let it run a little longer, this weeks podcast episode is for you... WHAT YOU'LL LEARN - What the Facebook Learning Phase is all about - How the Learning Phase affects the performance of your Ads - How long I let my Facebook Ads run for before turning them off, if at all - The metrics I use to decide if and when to turn off a Campaign, Ad Set or Ad - The thresholds of those metrics I'm looking for - How Ad Variance affects your decision making - And so much more... RESOURCES - An Author's Guide To Ad Variance: https://matthewjholmes.com/episode17/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Knowing when to turn off a Facebook Ads Campaigns, Ad Sets or Ads is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience and mindset.

If you've ever asked yourself, should I turn off this Ad or this Ad Set, or should I let it run a little longer, this weeks podcast episode is for you...


What You'll Learn

  • What the Facebook Learning Phase is all about
  • How the Learning Phase affects the performance of your Ads
  • How long I let my Facebook Ads run for before turning them off, if at all
  • The metrics I use to decide if and when to turn off a Campaign, Ad Set or Ad
  • The thresholds of those metrics I'm looking for
  • How Ad Variance affects your decision making
  • And so much more...


Resources

]]> <p>Knowing when to turn off a Facebook Ads Campaigns, Ad Sets or Ads is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience and mindset.</p><p>If you&#39;ve ever asked yourself, should I turn off this Ad or this Ad Set, or should I let it run a little longer, this weeks podcast episode is for you...</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>What the Facebook <em>Learning Phase</em> is all about</li><li>How the Learning Phase affects the performance of your Ads</li><li>How long I let my Facebook Ads run for before turning them off, if at all</li><li>The metrics I use to decide if and when to turn off a Campaign, Ad Set or Ad</li><li>The thresholds of those metrics I&#39;m looking for</li><li>How Ad Variance affects your decision making</li><li>And so much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><strong>Ad Variance For Authors: </strong><a href="https://matthewjholmes.com/episode17/" rel="nofollow">Listen to Episode 17 of the Podcast</a></li><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Ads Management and Consulting</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 4ee9ad11-92b3-41f6-a20b-a29804c76553 https://matthewjholmes.com/episode20/ Wed, 21 Jul 2021 04:00:00 +0000 843 no full EP19 | A $100 Book Launch Blueprint EP19 | A $100 Book Launch Blueprint 19 Matt Holmes You could spend $0 on a book launch, $1000 on a book launch, or even $10,000 or more on a single book launch! But what if you have just $100 to spend on the launch of your first or next book? Can you really launch a brand new book with $100? In a word, yes! And in today’s episode, I’m going to share my blueprint for running a successful $100 book launch. WHAT YOU'LL LEARN - My recommendation and thoughts on Amazon exclusivity - The optimum pre-order period for a new book - Pricing your book for a launch -How I recommend you split your $100 launch budget - The Ad platform I recommend you use for a $100 launch budget - The optimum duration of a book launch with a $100 budget - What to do on each day of the launch - And so much more... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com You could spend $0 on a book launch, $1000 on a book launch, or even $10,000 or more on a single book launch! But what if you have just $100 to spend on the launch of your first or next book?

Can you really launch a brand new book with $100? In a word, yes! And in today’s episode, I’m going to share my blueprint for running a successful $100 book launch. 

What You'll Learn

  • My recommendation and thoughts on Amazon exclusivity
  • The optimum pre-order period for a new book
  • Pricing your book for a launch
  • How I recommend you split your $100 launch budget
  • The Ad platform I recommend you use for a $100 launch budget
  • The optimum duration of a book launch with a $100 budget
  • What to do on each day of the launch
  • And so much more...


Resources

]]> <p>You could spend $0 on a book launch, $1000 on a book launch, or even $10,000 or more on a single book launch! But what if you have just $100 to spend on the launch of your first or next book?</p><p>Can you really launch a brand new book with $100? In a word, yes! And in today’s episode, I’m going to share my blueprint for running a successful $100 book launch. </p><h3>What You&#39;ll Learn</h3><ul><li>My recommendation and thoughts on Amazon exclusivity</li><li>The optimum pre-order period for a new book</li><li>Pricing your book for a launch</li><li>How I recommend you split your $100 launch budget</li><li>The Ad platform I recommend you use for a $100 launch budget</li><li>The optimum duration of a book launch with a $100 budget</li><li>What to do on each day of the launch</li><li>And so much more...</li></ul><p><br></p><h3><strong>Resources</strong></h3><ul><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> e7144033-6104-4900-9a92-bd89431889b3 https://matthewjholmes.com/episode19/ Wed, 14 Jul 2021 04:00:00 +0000 878 no full EP18 | Combining Ads With Promo Sites For A Book Launch [CASE STUDY] EP18 | Combining Ads With Promo Sites For A Book Launch [CASE STUDY] 18 Matt Holmes Ads are an integral part of any book launch I do, as they are for many authors. But Promo Sites can be very powerful too; particularly when you combine them with Ads. So in today's episode, I'm going to be sharing how I plan out book launches and use a combination of Ads and Promo Sites to work together, cohesively to maximize sales and page reads. If you have an upcoming book launch, this episode is definitely going to be for you! So take notes and most importantly, take action. WHAT YOU'LL LEARN - What Book Promo Sites are and how they can help you sell lots of books during a launch or promo - The Promo Sites I used for this book launch and their associated costs - How I plan book launches out for maximum sales from Ads and Promo Sites - Some of the perks available to you when your books are exclusive to Amazon - The royalties and profit earned from this book launch - And so much more... RESOURCES Book Launch Case Study Part 1: https://matthewjholmes.com/episode8/ Book Launch Case Study Part 2: https://matthewjholmes.com/episode9/ Book Launch Case Study Part 3: https://matthewjholmes.com/episode10/ Facebook Ads CBO vs ABO: https://matthewjholmes.com/episode7/ - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Ads are an integral part of any book launch I do, as they are for many authors. But Promo Sites can be very powerful too; particularly when you combine them with Ads.

So in today's episode, I'm going to be sharing how I plan out book launches and use a combination of Ads and Promo Sites to work together, cohesively to maximize sales and page reads.

If you have an upcoming book launch, this episode is definitely going to be for you! So take notes and most importantly, take action.

What You'll Learn

  • What Book Promo Sites are and how they can help you sell lots of books during a launch or promo
  • The Promo Sites I used for this book launch and their associated costs
  • How I plan book launches out for maximum sales from Ads and Promo Sites
  • Some of the perks available to you when your books are exclusive to Amazon
  • The royalties and profit earned from this book launch
  • And so much more...


Resources

]]> <p>Ads are an integral part of any book launch I do, as they are for many authors. But Promo Sites can be very powerful too; particularly when you combine them with Ads. </p><p>So in today&#39;s episode, I&#39;m going to be sharing how I plan out book launches and use a combination of Ads and Promo Sites to work together, cohesively to maximize sales and page reads. </p><p>If you have an upcoming book launch, this episode is definitely going to be for you! So take notes and most importantly, take action. </p><h3>What You&#39;ll Learn</h3><ul><li>What Book Promo Sites are and how they can help you sell lots of books during a launch or promo</li><li>The Promo Sites I used for this book launch and their associated costs</li><li>How I plan book launches out for maximum sales from Ads and Promo Sites</li><li>Some of the perks available to you when your books are exclusive to Amazon</li><li>The royalties and profit earned from this book launch</li><li>And so much more...</li></ul><p><br></p><p><strong>Resources</strong></p><ul><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Book Launch Case Study Part 1: </strong><a href="https://matthewjholmes.com/episode8/" rel="nofollow">Listen to Episode 8 of the Podcast</a></li><li><strong>Book Launch Case Study Part 2: </strong><a href="https://matthewjholmes.com/episode9/" rel="nofollow">Listen to Episode 9 of the Podcast</a></li><li><strong>Book Launch Case Study Part 3:</strong> <a href="https://matthewjholmes.com/episode10/" rel="nofollow">Listen to Episode 10 of the Podcast</a></li><li><strong>Facebook Ads CBO vs ABO:</strong> <a href="https://matthewjholmes.com/episode7/" rel="nofollow">Listen to Episode 7 of The Podcast</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> 666b3382-3b06-4e10-864b-3284bbb6f49b https://matthewjholmes.com/episode18/ Wed, 07 Jul 2021 04:00:00 +0000 992 no full EP17 | An Authors Guide To Ad Variance EP17 | An Authors Guide To Ad Variance 17 Matt Holmes Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong. The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs have dropped. What’s going on? Why are the results so volatile? Why are my sales, page reads and royalties fluctuating all over the place? Why is there no stability? All of this boils down to one factor: Ad Variance And in this episode, we’re going to be breaking down what Ad Variance is and more importantly, how to combat it. WHAT YOU'LL LEARN - What Ad Variance is and why it happens - The 2 ways to combat Ad Variance - The best way (in my opinion) to combat Ad Variance - And so much more... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/ - Email Matt: matt@matthewjholmes.com Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong.

The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs have dropped.

What’s going on?

Why are the results so volatile? 

Why are my sales, page reads and royalties fluctuating all over the place?

Why is there no stability?

All of this boils down to one factor: Ad Variance

And in this episode, we’re going to be breaking down what Ad Variance is and more importantly, how to combat it.


What You'll Learn

  • What Ad Variance is and why it happens
  • The 2 ways to combat Ad Variance
  • The best way (in my opinion) to combat Ad Variance
  • And so much more...


Resources

]]> <p>Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong. </p><p>The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs have dropped.</p><p>What’s going on?</p><p>Why are the results so volatile? </p><p>Why are my sales, page reads and royalties fluctuating all over the place?</p><p>Why is there no stability?</p><p>All of this boils down to one factor: Ad Variance</p><p>And in this episode, we’re going to be breaking down what Ad Variance is and more importantly, how to combat it.</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>What Ad Variance is and why it happens</li><li>The 2 ways to combat Ad Variance</li><li>The best way (in my opinion) to combat Ad Variance</li><li>And so much more...</li></ul><p><br></p><p><strong>Resources</strong></p><ul><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> dcc7942f-f5d1-4ce0-83ed-a09868f1c842 https://matthewjholmes.com/episode17/ Wed, 30 Jun 2021 04:00:00 +0000 926 no full EP16 | How I'd Spend $50 Per Day on Amazon Ads EP16 | How I'd Spend $50 Per Day on Amazon Ads 16 Matt Holmes When you're spending $50 per day on Amazon Ads, you have a good amount of flexibility to play with; testing different targets and scaling up what works. In today's episode, I walk you through how I spend $50 per day on Amazon Ads; the account structure, the campaigns, the biddings, the budgets - and more. WHAT YOU'LL LEARN - The 5 Campaigns I run with a $50 per day budget - and why I run them - Where I find profitable targets for Amazon Ads - Why targeting your own books is so important - A tool to make Amazon Ads keyword research quick and easy - And so much more... RESOURCES - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit - Publisher Rocket: www.matthewjholmes.com/rocket - Email Matt: matt@matthewjholmes.com When you're spending $50 per day on Amazon Ads, you have a good amount of flexibility to play with; testing different targets and scaling up what works. 

In today's episode, I walk you through how I spend $50 per day on Amazon Ads; the account structure, the campaigns, the biddings, the budgets - and more.

What You'll Learn

  • The 5 Campaigns I run with a $50 per day budget - and why I run them
  • Where I find profitable targets for Amazon Ads
  • Why targeting your own books is so important
  • A tool to make Amazon Ads keyword research quick and easy
  • And so much more...


Resources

]]> <p>When you&#39;re spending $50 per day on Amazon Ads, you have a good amount of flexibility to play with; testing different targets and scaling up what works. </p><p>In today&#39;s episode, I walk you through how I spend $50 per day on Amazon Ads; the account structure, the campaigns, the biddings, the budgets - and more.</p><h3>What You&#39;ll Learn</h3><ul><li>The 5 Campaigns I run with a $50 per day budget - and why I run them</li><li>Where I find profitable targets for Amazon Ads</li><li>Why targeting your own books is so important</li><li>A tool to make Amazon Ads keyword research quick and easy</li><li>And so much more...</li></ul><p><br></p><p><strong>Resources</strong></p><ul><li><strong>Your FREE Resources For Running Ads:</strong> <a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Toolkit</a></li><li><strong>Publisher Rocket: </strong><a href="https://www.matthewjholmes.com/rocket" rel="nofollow">www.matthewjholmes.com/rocket</a></li><li><strong>Advertising Books:</strong> <a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Work With Matt One-on-One</strong>: <a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Email Matt: </strong>matt@matthewjholmes.com</li></ul> e2d1a1a8-e082-43ad-87c7-6da7121af781 https://matthewjholmes.com/episode16/ Wed, 23 Jun 2021 04:00:00 +0000 905 no full EP15 | How I'd Spend $20 Per Day on Amazon Ads EP15 | How I'd Spend $20 Per Day on Amazon Ads 15 Matt Holmes With $20 per day to spend on Amazon Ads, you can build up some fantastic momentum with your book sales. Today, I walk you through how I would (and have) setup my Amazon Ads with a $20 per day budget, including the account structure, the targeting and so much more. WHAT YOU'LL LEARN - The 3 Campaigns I run with a $20 per day budget - and why I run them - How to find profitable targets for your Amazon Ads - and what to do with them when you find them - Using Ad Groups to keep your Amazon Ads dashboard clean and tidy - My approach to keyword targeting - The importance of Also-Boughts and how they can impact your overall sales on Amazon - And much more besides... RESOURCES - FREE Weekly, Tactical Ads Strategies For Authors: https://matthewjholmes.com/author-ads-insider/ - FREE Course: https://matthewjholmes.com/free-facebook-ads-course/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com With $20 per day to spend on Amazon Ads, you can build up some fantastic momentum with your book sales.


Today, I walk you through how I would (and have) setup my Amazon Ads with a $20 per day budget, including the account structure, the targeting and so much more. 


What You'll Learn

  • The 3 Campaigns I run with a $20 per day budget - and why I run them
  • How to find profitable targets for your Amazon Ads - and what to do with them when you find them
  • Using Ad Groups to keep your Amazon Ads dashboard clean and tidy
  • My approach to keyword targeting
  • The importance of Also-Boughts and how they can impact your overall sales on Amazon
  • And much more besides...


Resources

]]> <p>With $20 per day to spend on Amazon Ads, you can build up some fantastic momentum with your book sales.</p><p><br></p><p>Today, I walk you through how I would (and have) setup my Amazon Ads with a $20 per day budget, including the account structure, the targeting and so much more. </p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>The 3 Campaigns I run with a $20 per day budget - and why I run them</li><li>How to find profitable targets for your Amazon Ads - and what to do with them when you find them</li><li>Using Ad Groups to keep your Amazon Ads dashboard clean and tidy</li><li>My approach to keyword targeting</li><li>The importance of Also-Boughts and how they can impact your overall sales on Amazon</li><li>And much more besides...</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>FREE, Weekly, Tactical Ads Strategies For Authors:</strong> <a href="https://matthewjholmes.com/author-ads-insider/" rel="nofollow">Authors Ads Insider</a></li><li><strong>FREE Course: </strong><a href="https://matthewjholmes.com/free-facebook-ads-course/" rel="nofollow">Free 7 Day Facebook Ads For Author Course</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 4c126927-7c69-40e2-bfa7-939df7a29183 https://matthewjholmes.com/episode15/ Wed, 16 Jun 2021 04:00:00 +0000 685 no full EP14 | How I'd Spend $10 Per Day on Amazon Ads EP14 | How I'd Spend $10 Per Day on Amazon Ads 14 Matt Holmes Spending $10 per day on Amazon Ads can be difficult; but not because of the reasons you might think! It's because spending any substantial amount of money on Amazon can be difficult - you really have to persuade them to take your money! But today, if you have $10 per day to spend on Amazon Ads, I'm going to share with you how I would setup my Campaigns and Account structure, along with some tips on bidding and audience research for your Amazon Ads. So if that sounds interesting and just what you need to know right now, be sure to tune in... WHAT YOU'LL LEARN - How to keep things simple with your Amazon Ads 2 options for your Amazon Ads Campaigns when spending $10 per day - How to generate more visibility, brand awareness and exposure for your books with Amazon Ads - The importance of audience research - and how to do it - How to bid on your Amazon Ads targets - And much more besides... RESOURCES - FREE Course: https://matthewjholmes.com/free-facebook-ads-course/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com Spending $10 per day on Amazon Ads can be difficult; but not because of the reasons you might think! It's because spending any substantial amount of money on Amazon can be difficult - you really have to persuade them to take your money! 


But today, if you have $10 per day to spend on Amazon Ads, I'm going to share with you how I would setup my Campaigns and Account structure, along with some tips on bidding and audience research for your Amazon Ads.


So if that sounds interesting and just what you need to know right now, be sure to tune in...


What You'll Learn

  • How to keep things simple with your Amazon Ads
  • 2 options for your Amazon Ads Campaigns when spending $10 per day
  • How to generate more visibility, brand awareness and exposure for your books with Amazon Ads
  • The importance of audience research - and how to do it
  • How to bid on your Amazon Ads targets
  • And much more besides...


Resources

]]> <p>Spending $10 per day on Amazon Ads can be difficult; but not because of the reasons you might think! It&#39;s because spending any substantial amount of money on Amazon can be difficult - you really have to persuade them to take your money! </p><p><br></p><p>But today, if you have $10 per day to spend on Amazon Ads, I&#39;m going to share with you how I would setup my Campaigns and Account structure, along with some tips on bidding and audience research for your Amazon Ads.</p><p><br></p><p>So if that sounds interesting and just what you need to know right now, be sure to tune in...</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>How to keep things simple with your Amazon Ads</li><li>2 options for your Amazon Ads Campaigns when spending $10 per day</li><li>How to generate more visibility, brand awareness and exposure for your books with Amazon Ads</li><li>The importance of audience research - and how to do it</li><li>How to bid on your Amazon Ads targets</li><li>And much more besides...</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>FREE Course: </strong><a href="https://matthewjholmes.com/free-facebook-ads-course/" rel="nofollow">Free 7 Day Facebook Ads For Author Course</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> cdaf46c3-6796-4bee-85d2-7a37d525bc95 https://matthewjholmes.com/episode14/ Wed, 09 Jun 2021 04:00:00 +0000 855 no full EP13 | How I'd Spend $50 Per Day on Facebook Ads EP13 | How I'd Spend $50 Per Day on Facebook Ads 13 Matt Holmes $50 per day to spend on Facebook Ads is a great budget to work with on Facebook Ads because you can get a little adventurous and creative! And in today's episode, I'll be sharing with you how I structure my Facebook Ads when spending $50 per day. This is the exact blueprint, the exact method I use when spending $50 per day on Facebook Ads. Enjoy... What You'll Learn - The 4 Campaigns I use when spending $50 per day - The budget distribution between these 4 Campaigns - My recommendation for stacking audiences - How to test new audiences - How to test new ideas for your Facebook Ads - And much, much more besides RESOURCES - FREE Course: https://matthewjholmes.com/free-facebook-ads-course/ - Episode 11: How I'd Spend $10 Per Day on Facebook Ads: https://matthewjholmes.com/episode11/ - Episode 12: How I'd Spend $20 Per Day on Facebook Ads: https://matthewjholmes.com/episode12/ - Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com $50 per day to spend on Facebook Ads is a great budget to work with on Facebook Ads because you can get a little adventurous and creative!


And in today's episode, I'll be sharing with you how I structure my Facebook Ads when spending $50 per day. This is the exact blueprint, the exact method I use when spending $50 per day on Facebook Ads.


Enjoy...


What You'll Learn

  • The 4 Campaigns I use when spending $50 per day
  • The budget distribution between these 4 Campaigns
  • My recommendation for stacking audiences
  • How to test new audiences
  • How to test new Ad Creative ideas
  • And much, much more besides


Resources

]]> <p>$50 per day to spend on Facebook Ads is a great budget to work with on Facebook Ads because you can get a little adventurous and creative!</p><p><br></p><p>And in today&#39;s episode, I&#39;ll be sharing with you how I structure my Facebook Ads when spending $50 per day. This is the exact blueprint, the exact method I use when spending $50 per day on Facebook Ads.</p><p><br></p><p>Enjoy...</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>The 4 Campaigns I use when spending $50 per day</li><li>The budget distribution between these 4 Campaigns</li><li>My recommendation for <em>stacking </em>audiences</li><li>How to test new audiences</li><li>How to test new <em>Ad Creative </em>ideas</li><li>And much, much more besides</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>FREE Course: </strong><a href="https://matthewjholmes.com/free-facebook-ads-course/" rel="nofollow">Free 7 Day Facebook Ads For Author Course</a></li><li><strong>Episode 11: How I&#39;d Spend $10 Per Day on Facebook Ads: </strong><a href="https://matthewjholmes.com/episode11/" rel="nofollow">https://matthewjholmes.com/episode11/</a></li><li><strong>Episode 12: How I&#39;d Spend $20 Per Day on Facebook Ads: </strong><a href="https://matthewjholmes.com/episode12/" rel="nofollow">https://matthewjholmes.com/episode12/</a></li><li><strong>Episode 7: Facebook Ads ABO vs CBO: </strong><a href="https://matthewjholmes.com/episode7/" rel="nofollow">https://matthewjholmes.com/episode7/</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 263d7ff4-ffee-4c59-9490-43a54c6d11de https://matthewjholmes.com/episode13/ Wed, 02 Jun 2021 04:00:00 +0000 968 no full EP12 | How I'd Spend $20 Per Day on Facebook Ads EP12 | How I'd Spend $20 Per Day on Facebook Ads 12 Matt Holmes If you have $20 per day to spend on Facebook Ads, how do you setup your Campaigns? How should you structure your Ad Sets and Ads? Today, I'm going to be sharing with you exactly how I would spend $20 per day advertising your books! This is a short, tactical episode, but I think you'll find it incredibly valuable. Enjoy... WHAT YOU'LL LEARN - How I would structure my Facebook Ads Account for spending $20 per day - 2 different account structures for spending $20 per day - How to show your Ads to people who already know who you are and are aware of your books but may not have read them...yet - Difference between a Cold Audience and a Warm Audience - And much, much more... RESOURCES - FREE Course: https://matthewjholmes.com/free-facebook-ads-course/ - Episode 11: How I'd Spend $10 Per Day on Facebook Ads: https://matthewjholmes.com/episode11/ - Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com If you have $20 per day to spend on Facebook Ads, how do you setup your Campaigns? How should you structure your Ad Sets and Ads?


Today, I'm going to be sharing with you exactly how I would spend $20 per day advertising your books! This is a short, tactical episode, but I think you'll find it incredibly valuable. Enjoy...


What You'll Learn

  • How I would structure my Facebook Ads Account for spending $20 per day
  • 2 different account structures for spending $20 per day
  • How to show your Ads to people who already know who you are and are aware of your books but may not have read them...yet
  • Difference between a Cold Audience and a Warm Audience
  • And much, much more...


Resources

]]> <p>If you have $20 per day to spend on Facebook Ads, how do you setup your Campaigns? How should you structure your Ad Sets and Ads?</p><p><br></p><p>Today, I&#39;m going to be sharing with you exactly how I would spend $20 per day advertising your books! This is a short, tactical episode, but I think you&#39;ll find it incredibly valuable. Enjoy...</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>How I would structure my Facebook Ads Account for spending $20 per day</li><li>2 different account structures for spending $20 per day</li><li>How to show your Ads to people who already know who you are and are aware of your books but may not have read them...yet</li><li>Difference between a Cold Audience and a Warm Audience</li><li>And much, much more...</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>FREE Course: </strong><a href="https://matthewjholmes.com/free-facebook-ads-course/" rel="nofollow">Free 7 Day Facebook Ads For Author Course</a></li><li><strong>Episode 11: How I&#39;d Spend $10 Per Day on Facebook Ads: </strong><a href="https://matthewjholmes.com/episode11/" rel="nofollow">https://matthewjholmes.com/episode11/</a></li><li><strong>Episode 7: Facebook Ads ABO vs CBO: </strong><a href="https://matthewjholmes.com/episode7/" rel="nofollow">https://matthewjholmes.com/episode7/</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> b207f5dc-2f19-41c8-9b4c-dedd4c7b6455 https://matthewjholmes.com/episode12/ Wed, 26 May 2021 04:00:00 +0000 792 no full EP11 | How I’d spend $10 per day on Facebook Ads EP11 | How I’d spend $10 per day on Facebook Ads 11 Matt Holmes If you’ve got $10 per day to spend on advertising your books, how do you spend it? Over the next few episodes, I’m going to be sharing how I’d spend small and large budgets (because I’ve done both) on the top 2 advertising platforms for authors, Facebook Ads and Amazon Ads. Today, we’re starting with a $10 per day budget and we’re spending it on Facebook Ads... WHAT YOU'LL LEARN - My 3x3 Facebook Ads Blueprint - How I would structure my Facebook Ads Campaigns if I were spending $10 per day - The best Campaign Objective for selling books on Amazon - Who to show your Facebook Ads to and my recommended settings - My top tips for Facebook Ads Creative - And so much more besides... RESOURCES - FREE Course: https://matthewjholmes.com/free-facebook-ads-course/ - Episode 2: Which Ads Platform Should You Start With To Advertise Your Books?: https://matthewjholmes.com/episode2/ - Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com If you’ve got $10 per day to spend on advertising your books, how do you spend it? Over the next few episodes, I’m going to be sharing how I’d spend small and large budgets (because I’ve done both) on the top 2 advertising platforms for authors, Facebook Ads and Amazon Ads. 


Today, we’re starting with a $10 per day budget and we’re spending it on Facebook Ads...

What You'll Learn

  • My 3x3 Facebook Ads Blueprint
  • How I would structure my Facebook Ads Campaigns if I were spending $10 per day
  • The best Campaign Objective for selling books on Amazon
  • Who to show your Facebook Ads to and my recommended settings
  • My top tips for Facebook Ads Creative
  • And so much more besides...


Resources


]]> <p><span>If you’ve got $10 per day to spend on advertising your books, how do you spend it? Over the next few episodes, I’m going to be sharing how I’d spend small and large budgets (because I’ve done both) on the top 2 advertising platforms for authors, Facebook Ads and Amazon Ads. </span></p><p><br></p><p><span>Today, we’re starting with a $10 per day budget and we’re spending it on Facebook Ads...</span></p><p> </p><h3>What You&#39;ll Learn</h3><ul><li>My 3x3 Facebook Ads Blueprint</li><li>How I would structure my Facebook Ads Campaigns if I were spending $10 per day</li><li>The best Campaign Objective for selling books on Amazon</li><li>Who to show your Facebook Ads to and my recommended settings</li><li>My top tips for Facebook Ads Creative</li><li>And so much more besides...</li></ul><h3><br></h3><h3>Resources</h3><ul><li><strong>FREE Course: </strong><a href="https://matthewjholmes.com/free-facebook-ads-course/" rel="nofollow">Free 7 Day Facebook Ads For Author Course</a></li><li><strong>Episode 2: Which Ads Platform Should You Start With To Advertise Your Books?: </strong><a href="https://matthewjholmes.com/episode2/" rel="nofollow">https://matthewjholmes.com/episode2/</a> </li><li><strong>Episode 7: Facebook Ads ABO vs CBO: </strong><a href="https://matthewjholmes.com/episode7/" rel="nofollow">https://matthewjholmes.com/episode7/</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul><p><br></p> e7ba3d54-7c80-485c-9d94-645d74146123 https://matthewjholmes.com/episode11/ Wed, 19 May 2021 04:00:00 +0000 1556 no full EP10 | My Post Book Launch Ads Strategy AND Book Launch Results [CASE STUDY] EP10 | My Post Book Launch Ads Strategy AND Book Launch Results [CASE STUDY] 10 Matt Holmes You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make… Do you turn off all the Ads and coast with the sales and Page Reads that come along with a successful book launch due to the high ranking in the Amazon stores? Or do you continue running Ads, albeit at a lower daily budget? In today's episode, that's exactly what we're discussing! And I'll share my Post-Launch Ads Strategy with you for both Facebook Ads and Amazon Ads. WHAT YOU'LL LEARN - The 2 options you have with Ads after a launch or promo - My preferred post-launch Ads Strategy for Facebook Ads and Amazon Ads - Results from my latest book launch (sales, page reads, ad spend, royalties, etc.) - Top Tips for riding the wave of a high ranking on Amazon after a successful launch - And so much more... RESOURCES - Book Launch KCD Combo Case Study Guide: https://matthewjholmes.com/kcdlaunch - Episode 8: Planning For A Book Launch [CASE STUDY]: https://matthewjholmes.com/episode8/ Episode 9: Optimising and Scaling Ads During A Book Launch [CASE STUDY] : https://matthewjholmes.com/episode9/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make…


Do you turn off all the Ads and coast with the sales and Page Reads that come along with a successful book launch due to the high ranking in the Amazon stores? Or do you continue running Ads, albeit at a lower daily budget? 


In today's episode, that's exactly what we're discussing! And I'll share my Post-Launch Ads Strategy with you for both Facebook Ads and Amazon Ads. 


What You'll Learn

  • The 2 options you have with Ads after a launch or promo
  • My preferred post-launch Ads Strategy for Facebook Ads and Amazon Ads
  • Results from my latest book launch (sales, page reads, ad spend, royalties, etc.)
  • Top Tips for riding the wave of a high ranking on Amazon after a successful launch
  • And so much more...


Resources

]]> <p>You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make…</p><p><br></p><p>Do you turn off all the Ads and coast with the sales and Page Reads that come along with a successful book launch due to the high ranking in the Amazon stores? Or do you continue running Ads, albeit at a lower daily budget? </p><p><br></p><p>In today&#39;s episode, that&#39;s exactly what we&#39;re discussing! And I&#39;ll share my Post-Launch Ads Strategy with you for both Facebook Ads and Amazon Ads. </p><h3><br></h3><h3>What You&#39;ll Learn</h3><ul><li>The 2 options you have with Ads after a launch or promo</li><li>My preferred post-launch Ads Strategy for Facebook Ads and Amazon Ads</li><li>Results from my latest book launch (sales, page reads, ad spend, royalties, etc.)</li><li>Top Tips for riding the wave of a high ranking on Amazon after a successful launch</li><li>And so much more...</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Book Launch KCD Combo Case Study Guide: </strong><a href="https://matthewjholmes.com/kcdlaunch" rel="nofollow">https://matthewjholmes.com/kcdlaunch</a></li><li><strong>Episode 8: Planning For A Book Launch [CASE STUDY]: </strong><a href="https://matthewjholmes.com/episode8/" rel="nofollow">https://matthewjholmes.com/episode8/</a></li><li><strong>Episode 9:</strong> <strong>Optimising and Scaling Ads During A Book Launch [CASE STUDY] : </strong><a href="https://matthewjholmes.com/episode9/" rel="nofollow">https://matthewjholmes.com/episode9/</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> b30a0f75-2f6f-4419-b260-3ffe2a79bea1 https://matthewjholmes.com/episode10/ Wed, 12 May 2021 04:00:00 +0000 1333 no full EP9 | Optimising and Scaling Ads During A Book Launch [CASE STUDY] EP9 | Optimising and Scaling Ads During A Book Launch [CASE STUDY] 9 Matt Holmes It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you optimize your ads? I’m in this exact position today! It’s Day 5 of the launch of my wife’s new book and I’m getting things ready to push hard for the final 2 days of the 7 day launch window. In today’s episode, I’ll be sharing the results so far, what I’ve been doing, the ups, the downs and everything in between, to help you optimize and scale your ads for your next book launch. WHAT YOU'LL LEARN - Results for the first 4 days of this book launch and Kindle Countdown Deal combo - A roundup of how I've been optimizing the ads - What I'm doing to scale things up in preparation for the final 2 days of the launch window - The ups and downs of the launch - Top Tips you can bring to your next book launch of promo - And so much more... RESOURCES - Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you optimize your ads?


I’m in this exact position today! It’s Day 5 of the launch of my wife’s new book and I’m getting things ready to push hard for the final 2 days of the 7 day launch window.


In today’s episode, I’ll be sharing the results so far, what I’ve been doing, the ups, the downs and everything in between, to help you optimize and scale your ads for your next book launch. 


What You'll Learn

  • Results for the first 4 days of this book launch and Kindle Countdown Deal combo
  • A roundup of how I've been optimizing the ads
  • What I'm doing to scale things up in preparation for the final 2 days of the launch window
  • The ups and downs of the launch
  • Top Tips you can bring to your next book launch of promo
  • And so much more...


Resources


]]> <p><span>It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you optimize your ads?</span></p><p><br></p><p><span>I’m in this exact position today! It’s Day 5 of the launch of my wife’s new book and I’m getting things ready to push hard for the final 2 days of the 7 day launch window. </span></p><p><br></p><p><span><span></span>In today’s episode, I’ll be sharing the results so far, what I’ve been doing, the ups, the downs and everything in between, to help you optimize and scale your ads for your next book launch. </span></p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li><span>Results for the first 4 days of this book launch and Kindle Countdown Deal combo</span></li><li><span>A roundup of how I&#39;ve been optimizing the ads</span></li><li><span>What I&#39;m doing to scale things up in preparation for the final 2 days of the launch window</span></li><li><span>The ups and downs of the launch</span></li><li><span>Top Tips you can bring to your next book launch of promo</span></li><li><span>And so much more...</span></li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Episode 7: Facebook Ads ABO vs CBO: </strong><a href="https://matthewjholmes.com/episode7/" rel="nofollow">https://matthewjholmes.com/episode7/</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul><p><br></p> a6cea2e7-4a60-4459-af71-ff699c5111f8 https://matthewjholmes.com/episode9/ Wed, 05 May 2021 05:00:00 +0000 1372 no full EP8 | Planning For A Book Launch [A $3000 CASE STUDY] EP8 | Planning For A Book Launch [A $3000 CASE STUDY] 8 Matt Holmes In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between. Join me as I discuss the ins and outs of launching a book, and I'm sure you will pick up some tips and tricks you can use when you launch your next book. WHAT YOU'LL LEARN - How I plan out a book launch - The budgets I use for each ad platform - My strategy and objectives for this book launch - What I'm doing to advertise the pre-order of this new book - The account structure I'm using for Facebook Ads, BookBub Ads and Amazon Ads - The Promo Sites I'm using for this book launch - And much, much more besides RESOURCES - Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/ - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between. 


Join me as I discuss the ins and outs of launching a book, and I'm sure you will pick up some tips and tricks you can use when you launch your next book. 


What You'll Learn

  • How I plan out a book launch
  • The budgets I use for each ad platform
  • My strategy and objectives for this book launch
  • What I'm doing to advertise the pre-order of this new book
  • The account structure I'm using for Facebook Ads, BookBub Ads and Amazon Ads
  • The Promo Sites I'm using for this book launch
  • And much, much more besides


Resources


]]> <p>In today&#39;s episode, I&#39;m sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between. </p><p><br></p><p>Join me as I discuss the ins and outs of launching a book, and I&#39;m sure you will pick up some tips and tricks you can use when you launch your next book. </p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li><span>How I plan out a book launch</span></li><li><span>The budgets I use for each ad platform</span></li><li><span>My strategy and objectives for this book launch</span></li><li><span>What I&#39;m doing to advertise the pre-order of this new book</span></li><li><span>The account structure I&#39;m using for Facebook Ads, BookBub Ads and Amazon Ads</span></li><li><span>The Promo Sites I&#39;m using for this book launch</span></li><li><span><span></span>And much, much more besides</span></li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Episode 7: </strong><strong>Facebook Ads ABO vs CBO: </strong><a href="https://matthewjholmes.com/episode7/" rel="nofollow">https://matthewjholmes.com/episode7/</a> </li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul><p><br></p> 2cfb2052-f7b8-4f8a-ad9e-803f2e16e453 https://matthewjholmes.com/episode8/ Wed, 28 Apr 2021 04:00:00 +0000 2272 no full EP7 | Facebook Ads ABO vs CBO; Which One Should You Use? EP7 | Facebook Ads ABO vs CBO; Which One Should You Use? 7 Matt Holmes The terminology used in the world of Facebook Ads can be pretty daunting if you're brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should be using ABO or CBO? Today's episode is going to answer that question for you, as I'll be sharing my recommendation as to which one you should be using as well as providing you with the reasons why I believe you should do the same. WHAT YOU'LL LEARN - The basics of the Facebook Ads Structure - What ABO stands for, as well as the pros and cons of using it - What CBO stands for, as well as the pros and cons of using it - My recommendation for whether to use ABO or CBO and why RESOURCES - Work One-on-One with Matt: https://matthewjholmes.com/work-with-me/ - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com The terminology used in the world of Facebook Ads can be pretty daunting if you're brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should be using ABO or CBO? 


Today's episode is going to answer that question for you, as I'll be sharing my recommendation as to which one you should be using as well as providing you with the reasons why I believe you should do the same.


What You'll Learn

  • The basics of the Facebook Ads Structure
  • What ABO stands for, as well as the pros and cons of using it
  • What CBO stands for, as well as the pros and cons of using it
  • My recommendation for whether to use ABO or CBO and why


Resources

]]> <p>The terminology used in the world of Facebook Ads can be pretty daunting if you&#39;re brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should be using ABO or CBO? </p><p><br></p><p>Today&#39;s episode is going to answer that question for you, as I&#39;ll be sharing my recommendation as to which one you should be using as well as providing you with the reasons why I believe you should do the same.</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li><span>The basics of the Facebook Ads Structure</span></li><li><span>What ABO stands for, as well as the pros and cons of using it</span></li><li><span>What CBO stands for, as well as the pros and cons of using it</span></li><li><span>My recommendation for whether to use ABO or CBO and why</span></li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE... </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 01ce38d6-4347-4477-8e36-6b80b070cd63 https://matthewjholmes.com/episode7/ Wed, 21 Apr 2021 05:00:00 +0000 1102 no full EP6 | What do you want in your life and your author career? EP6 | What do you want in your life and your author career? 6 Matt Holmes In today's episode, we're going to go deep into finding what your why is, how to stop paying attention to what society says you should do and instead live the life that you want to live. Writing and publishing books is an amazing opportunity we have as authors, but if there’s no purpose behind why you’re doing it, you have to ask yourself the question...WHY. Why are you writing books? Why are you spending your time writing, editing, marketing, advertising, and all the other aspects that go into publishing books? As author and speaker, Simon Sinek says, what is your WHY? WHAT YOU'LL LEARN - How to discover what it really is that you want in your life - How to stop listening to 'society' about what it is that you 'should' do and instead live the life that 'you' want to live - Discover how to gain clarity on what you do every single day - The importance of defining a target, a goal, and what you need to do to achieve that target RESOURCES - Work One-on-One with Matt: https://matthewjholmes.com/work - Your FREE Author Ads Bundle: https://matthewjholmes.com/author-ads-bundle/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com In today's episode, we're going to go deep into finding what your why is, how to stop paying attention to what society says you should do and instead live the life that you want to live. 


This is going to be a slightly different sort of episode and whilst still related to advertising your books, it's going to help you gain clarity on what you want in your life and how you can actually achieve your goal of becoming a full-time author.


Writing and publishing books is an amazing opportunity we have as authors, but if there’s no purpose behind why you’re doing it, you have to ask yourself the question...WHY. 


Why are you writing books? Why are you spending your time writing, editing, marketing, advertising, and all the other aspects that go into publishing books?


As author and speaker, Simon Sinek says, what is your WHY?


What You'll Learn

  • How to discover what it really is that you want in your life
  • How to stop listening to 'society' about what it is that you 'should' do and instead live the life that 'you' want to live
  • Discover how to gain clarity on what you do every single day
  • The importance of defining a target, a goal, and what you need to do to achieve that target


Resources

]]> <p>In today&#39;s episode, we&#39;re going to go deep into finding what your why is, how to stop paying attention to what society says you should do and instead live the life that you want to live. </p><p><br></p><p>This is going to be a slightly different sort of episode and whilst still related to advertising your books, it&#39;s going to help you gain clarity on what you want in your life and how you can actually achieve your goal of becoming a full-time author.</p><p><br></p><p>Writing and publishing books is an amazing opportunity we have as authors, but if there’s no purpose behind why you’re doing it, you have to ask yourself the question...WHY. </p><p><br></p><p>Why are you writing books? Why are you spending your time writing, editing, marketing, advertising, and all the other aspects that go into publishing books?</p><p><br></p><p>As author and speaker, Simon Sinek says, what is your WHY?</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>How to discover what it really is that you want in your life</li><li>How to stop listening to &#39;society&#39; about what it is that you &#39;should&#39; do and instead live the life that &#39;you&#39; want to live</li><li>Discover how to gain clarity on what you do every single day</li><li>The importance of defining a target, a goal, and what you need to do to achieve that target</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE: </strong><a href="https://matthewjholmes.com/author-ads-bundle/" rel="nofollow">Author Ads Bundle</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> ed908b24-e9e6-42e3-adc0-e208a24fea47 https://matthewjholmes.com/episode6/ Wed, 14 Apr 2021 05:00:00 +0000 1071 no full EP5 | How To Build A Solid Foundation Before You Run Ads EP5 | How To Build A Solid Foundation Before You Run Ads 5 Matt Holmes The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work. Ads definitely do work, but before you spend a penny/dime on them, there are a few crucial, fundamental things you need in place in order to build a solid foundation for your books and for your ads. And that's exactly what we're going to talk about in today's episode. WHAT YOU'LL LEARN - The 2 most important elements of advertising - How to build up a picture of who your readers really are - The number 1, fundamental building block to running successful ads for your books - The 6 key elements of a rock solid book product page RESOURCES - Show Notes: https://matthewjholmes.com/episode5/ - Reedsy Book Editor: https://reedsy.com/write-a-book - Vellum: https://vellum.pub/ - Work One-on-One with Matt: https://matthewjholmes.com/work - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work.


Ads definitely do work, but before you spend a penny/dime on them, there are a few crucial, fundamental things you need in place in order to build a solid foundation for your books and for your ads.


And that's exactly what we're going to talk about in today's episode.


What You'll Learn

  • The 2 most important elements of advertising
  • How to build up a picture of who your readers really are
  • The number 1, fundamental building block to running successful ads for your books
  • The 6 key elements of a rock solid book product page


Resources

]]> <p>The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work.</p><p><br></p><p>Ads definitely do work, but before you spend a penny/dime on them, there are a few crucial, fundamental things you need in place in order to build a solid foundation for your books and for your ads.</p><p><br></p><p>And that&#39;s exactly what we&#39;re going to talk about in today&#39;s episode.</p><h3><br></h3><h3>What You&#39;ll Learn</h3><ul><li>The 2 most important elements of advertising</li><li>How to build up a picture of who your readers really are</li><li>The number 1, fundamental building block to running successful ads for your books</li><li>The 6 key elements of a rock solid book product page</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Show Notes:</strong> <a href="https://matthewjholmes.com/episode5/" rel="nofollow">Episode 5 Show Notes</a></li><li><strong>Reedsy Formatting Tool:</strong> <a href="https://reedsy.com/write-a-book" rel="nofollow">Reedsy Book Editor</a></li><li><strong>Vellum Book Formatting Tool:</strong> <a href="https://vellum.pub/" rel="nofollow">Vellum</a></li><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 9548285c-6d4b-40a4-9717-2d51f7cb88f3 https://matthewjholmes.com/episode5/ Wed, 07 Apr 2021 05:00:00 +0000 1096 no full EP4 | How Much Do You Need To Spend On Ads? EP4 | How Much Do You Need To Spend On Ads? 4 Matt Holmes Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time investment. Today, I'm going to be sharing with you how much I recommend you should be spending on ads if you're just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend. What You'll Learn - How to earn $1000 per month from your books with ads - The numbers you need to be crystal clear on - The importance of Cost-Per-Click and Conversion Rate and how they impact the royalties you earn from your books - Customer Lifetime Value; what it is and how it affects your ad spend - My recommendation on how much you should spend on ads if you're just getting started Resources - Work One-on-One with Matt: https://matthewjholmes.com/work - Episode 2, Which Ads Platform Should First Time Authors Use To Advertise Their Books: https://matthewjholmes.com/episode2/ - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time investment.


Today, I'm going to be sharing with you how much I recommend you should be spending on ads if you're just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend.


What You'll Learn

  • How to earn $1000 per month from your books with ads
  • The numbers you need to be crystal clear on
  • The importance of Cost-Per-Click and Conversion Rate and how they impact the royalties you earn from your books
  • Customer Lifetime Value; what it is and how it affects your ad spend
  • My recommendation on how much you should spend on ads if you're just getting started


Resources

]]> <p>Ads can overwhelm a lot of authors; not only because you&#39;re learning something new but also, the unknown of spending money on something that you&#39;re not sure will result in a return on your financial and time investment.</p><p><br></p><p>Today, I&#39;m going to be sharing with you how much I recommend you should be spending on ads if you&#39;re just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend.</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>How to earn $1000 per month from your books with ads</li><li>The numbers you need to be crystal clear on</li><li>The importance of Cost-Per-Click and Conversion Rate and how they impact the royalties you earn from your books</li><li>Customer Lifetime Value; what it is and how it affects your ad spend</li><li>My recommendation on how much you should spend on ads if you&#39;re just getting started</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Episode 2, Which Ads Platform Should First Time Authors Use To Advertise Their Books: </strong><a href="https://matthewjholmes.com/episode2/" rel="nofollow">https://matthewjholmes.com/episode2/</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 5689b1a0-6a0a-4589-852f-0ca0556f8386 https://matthewjholmes.com/episode4/ Wed, 31 Mar 2021 05:00:00 +0000 1291 no full EP3 | [CASE STUDY] Should You Advertise A PermaFree Book? EP3 | [CASE STUDY] Should You Advertise A PermaFree Book? 3 Matt Holmes Today, I’m going to share a Case Study of mine where I have so far spent a total of £370 / $520 to advertise 3 Permafree books with Amazon Ads and Facebook Ads. I’ll also be sharing how much I spent on each ad platform, which platform delivered the best results, whether it was worth the time and money investment, and ultimately, whether advertising a Permafree book is right for you. What You'll Learn - Which books I'm advertising and why - How much I've spent so far and what I'm spending now - Which ads platform is delivering the best results - Is it worth the time and money investment to advertise a free book? - Is advertising a free book right for you? Resources - Work One-on-One with Matt: https://matthewjholmes.com/work - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com Today, I’m going to share a Case Study of mine where I have so far spent a total of £370 / $520 to advertise 3 Permafree books with Amazon Ads and Facebook Ads.


I’ll also be sharing how much I spent on each ad platform, which platform delivered the best results, whether it was worth the time and money investment, and ultimately, whether advertising a Permafree book is right for you. 


What You'll Learn

  • Which books I'm advertising and why
  • How much I've spent so far and what I'm spending now
  • Which ads platform is delivering the best results
  • Is it worth the time and money investment to advertise a free book?
  • Is advertising a free book right for you?


Resources

]]> <p>Today, I’m going to share a Case Study of mine where I have so far spent a total of £370 / $520 to advertise 3 Permafree books with Amazon Ads and Facebook Ads.</p><p><br></p><p>I’ll also be sharing how much I spent on each ad platform, which platform delivered the best results, whether it was worth the time and money investment, and ultimately, whether advertising a Permafree book is right for you. </p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>Which books I&#39;m advertising and why</li><li>How much I&#39;ve spent so far and what I&#39;m spending now</li><li>Which ads platform is delivering the best results</li><li>Is it worth the time and money investment to advertise a free book?</li><li>Is advertising a free book right for you?</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 1a6bbba1-fa97-4823-9551-800d2f8dddbc https://matthewjholmes.com/episode3/ Mon, 22 Mar 2021 06:15:00 +0000 1476 no full EP2 | Which Ads Platform Should First Time Authors Use To Advertise Their Books? EP2 | Which Ads Platform Should First Time Authors Use To Advertise Their Books? 2 Matt Holmes There are 3 big advertising platforms that authors use the majority of the time; Facebook Ads, Amazon Ads and BookBub Ads. Maybe you've seen conflicting information and opinions online about which platform is the 'best'. So how do you know which ads platform is right for you? That's exactly what we're discussing on today's episode. What You'll Learn - Work One-on-One with Matt: https://matthewjholmes.com/work - The pros and cons of each of the The Big 3 advertising platforms - The most important choice you can make when first starting to run ads - How to combat 'Ad Variance' - Which Ads Platform I would start with if I was running ads for the first time Resources - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com There are 3 big advertising platforms that authors use the majority of the time; Facebook Ads, Amazon Ads and BookBub Ads.


Maybe you've seen conflicting information and opinions online about which platform is the 'best'. So how do you know which ads platform is right for you? That's exactly what we're discussing on today's episode.


What You'll Learn

  • The pros and cons of each of the The Big 3 advertising platforms
  • The most important choice you can make when first starting to run ads
  • How to combat 'Ad Variance'
  • Which Ads Platform I would start with if I was running ads for the first time


Resources

]]> <p>There are 3 big advertising platforms that authors use the majority of the time; Facebook Ads, Amazon Ads and BookBub Ads.</p><p><br></p><p>Maybe you&#39;ve seen conflicting information and opinions online about which platform is the &#39;best&#39;. So how do you know which ads platform is right for you? That&#39;s exactly what we&#39;re discussing on today&#39;s episode.</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>The pros and cons of each of the The Big 3 advertising platforms</li><li>The most important choice you can make when first starting to run ads</li><li>How to combat &#39;Ad Variance&#39;</li><li>Which Ads Platform I would start with if I was running ads for the first time</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com </li></ul> d960c602-d1ed-4806-b267-a41b13786fb4 https://matthewjholmes.com/episode2/ Mon, 22 Mar 2021 06:10:00 +0000 1586 no full EP1 | Do you really need to run ads to sell books? EP1 | Do you really need to run ads to sell books? 1 Matt Holmes In today's episode, I'm talking all about whether you really need to be running Ads in the first place. On top of this, I share the pros and cons of each of the BIG 3 advertising platforms for authors, how to know when the time is right for you to start running Ads and which ads platform you should choose first if you are brand new to ads. And much more besides. Enjoy... What You'll Learn - How to tickle the Amazon Algorithm with Ads - The importance of the first 30 days of your book being published - Why visibility is the name of the game in today's publishing world - The pros and cons of the BIG 3 advertising platforms for authors - How to choose your first Ads platform if you're brand new to running Ads - When is the right time to start running Ads - Potential scenarios/use cases when Ads can be beneficial Resources - Work One-on-One with Matt: https://matthewjholmes.com/work - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com In today's episode, I'm talking all about whether you really need to be running Ads in the first place.


On top of this, I share the pros and cons of each of the BIG 3 advertising platforms for authors, how to know when the time is right for you to start running Ads and which ads platform you should choose first if you are brand new to ads. And much more besides. Enjoy...


What You'll Learn

  • How to tickle the Amazon Algorithm with Ads
  • The importance of the first 30 days of your book being published
  • Why visibility is the name of the game in today's publishing world
  • The pros and cons of the BIG 3 advertising platforms for authors
  • How to choose your first Ads platform if you're brand new to running Ads
  • When is the right time to start running Ads
  • Potential scenarios/use cases when Ads can be beneficial


Resources

]]> <p>In today&#39;s episode, I&#39;m talking all about whether you really need to be running Ads in the first place.</p><p><br></p><p>On top of this, I share the pros and cons of each of the BIG 3 advertising platforms for authors, how to know when the time is right for you to start running Ads and which ads platform you should choose first if you are brand new to ads. And much more besides. Enjoy...</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>How to <em>tickle </em>the Amazon Algorithm with Ads</li><li>The importance of the first 30 days of your book being published</li><li>Why <em>visibility </em>is the name of the game in today&#39;s publishing world</li><li>The<em> pros and cons</em> of the BIG 3 advertising platforms for authors</li><li>How to choose your first Ads platform if you&#39;re brand new to running Ads</li><li>When is the right time to start running Ads</li><li>Potential scenarios/use cases when Ads can be beneficial</li></ul><p><br></p><h3>Resources</h3><ul><li><strong>Work One-on-One with Matt: </strong><a href="https://matthewjholmes.com/work-with-me/" rel="nofollow">Author Ads Power Hours</a></li><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> 9410c8ac-e2b1-4050-847e-d03bef31cc28 https://matthewjholmes.com/episode1/ Mon, 22 Mar 2021 06:05:00 +0000 1019 no trailer EP0 | Welcome To The Author Ads Academy Podcast EP0 | Welcome To The Author Ads Academy Podcast Matt Holmes This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking about in the future. Enjoy... What You'll Learn - Who is Matthew J Holmes (AKA Matt!) - What The Author Ads Academy Podcast is all about - The topics we'll be covering on The Author Ads Academy Podcast Resources - Your FREE 3 Part Video Training: https://matthewjholmes.com/jumpstart/ - FREE Advertising Books For Authors Written by Matt: https://matthewjholmes.com/books/ - Email Matt: matt@matthewjholmes.com This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking about in the future. Enjoy...


What You'll Learn

  • Who is Matthew J Holmes (AKA Matt!)
  • What The Author Ads Academy Podcast is all about
  •  The topics we'll be covering on The Author Ads Academy Podcast


Resources


]]> <p>This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you&#39;ll learn from The Author Ads Academy Podcast and the topics we&#39;re going to be talking about in the future. Enjoy...</p><p><br></p><h3>What You&#39;ll Learn</h3><ul><li>Who is Matthew J Holmes (AKA Matt!)</li><li>What The Author Ads Academy Podcast is all about</li><li> The topics we&#39;ll be covering on The Author Ads Academy Podcast</li></ul><p><br></p><h3>Resources</h3><p><br></p><ul><li><strong>Your FREE 3 Part Video Training:</strong> <a href="https://matthewjholmes.com/jumpstart/" rel="nofollow">Jumpstart Author Ads</a></li><li><strong>Advertising Books: </strong><a href="https://matthewjholmes.com/books/" rel="nofollow">FREE Books Written by Matt</a></li><li><strong>Email Matt:</strong> matt@matthewjholmes.com</li></ul> dba817d0-ec7d-40bd-a725-9292edb5dc7f https://matthewjholmes.com/episode0/ Mon, 22 Mar 2021 06:00:00 +0000 165 no