Marketing Nirvana

2014 PPC Changes Examined with Joe Kerschbaum

Mon, 16 Feb 2015 17:05:50 +0000

Midwest Account Director of 3Q DigitalJoe Kerschbaumtalks about some of his favorite changes in the PPC space. Joe discusses the big changes in the retail space from PLA or Product Listing Ads to Shopping Campaigns, variation match changes, affinity targeting and more.

Navigating the 2014 PPC Changes with Joe Kerschbaum

Mon, 02 Feb 2015 16:59:19 +0000

Joe Kerschbaum, the Midwest Account Director of 3Q Digital, talks to Brad Geddes about all of the PPC changes in both AdWords and Bing. In part 1 of this interview they discussad customizers, callout extensions and more.

SEO Strategies and Working Around Google Algorithm Updates

Mon, 19 Jan 2015 15:10:04 +0000

SEO and sportfishing experts Todd Mallicoat and Charles Ellis are back discussingSEO Strategies,as well asthe challenges coming from the Google Panda, Penguin and Hummingbird algorithm updates.

Navigating the Latest Google Algorithm Updates and Charting Your SEO Strategy

Mon, 05 Jan 2015 23:30:54 +0000

Navigatingthe latest Google Algorithm Updates,what you should be thinking about and what kind ofSEO Strategies you should implementingas Brad welcome a couple of SEO and sportsfishing experts,Todd Mallicoat and Charles Ellis.

Why You Should Use Bing Ads Part 2

Tue, 16 Dec 2014 04:38:51 +0000

Looking at some of the Advanced features of the Bing Ads platform are looked at as Brad welcomes back Bing Ads Evangelist John Gagnon. John returns to followup his part 1 discussion on the basics on what you need to get started using Bing Ads.

Why You Should Use Bing Ads Part 1

Mon, 01 Dec 2014 00:23:29 +0000

LearnWhy You Should Use Bing Adsas Brad welcomes Bing Ads Evangelist John Gagnon in a two-part interview about why it is different that other ad platforms and what you need to get started using Bing Ads.

Local Marketing Challenges: Single Location to Multi-Location Visibility

Mon, 17 Nov 2014 16:26:00 +0000

Local Marketing Challenges: Single Location to Multi-Location Visibility as Brad welcomes back Mike Blumenthal, the co-founder of LocalU and Founding Partner for GetFiveStars.

?Challenges Surrounding Local Advertising and Marketing with Mike Blumenthal

Mon, 03 Nov 2014 00:00:07 +0000

?Challenges Surrounding Local Advertising and Marketing as Mike Blumenthal, the Founding Partner at GetFiveStars.com, helps us to navigate through the challenges.

Exploring the Possibilities of Personal Branding with Mel Carson

Mon, 20 Oct 2014 22:38:45 +0000

Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. Brad welcomes back Mel Carson to Exploring the Possibilities of Personal Branding.

Personal Branding with Mel Carson

Mon, 06 Oct 2014 20:22:55 +0000

Talking Personal Branding as Brad speaks with Former Microsoft Advertising Evangelist Mel Carson. Mel left Microsoft in 2012 to start Delightful Communications, which helps businesses and executives successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.

What You Need to Know to Get Started with RLSAs

Mon, 22 Sep 2014 20:04:11 +0000

Discover What You Need to Know to Get Started with RLSAs as Brad continues his conversation with Rebekah Schelfhout, the Group Head of Search, and Alistair Dent, the Director of Paid Media, from Periscopix.

Retargeting and Remarketing Lists for Search Ads (RLSA)

Mon, 08 Sep 2014 13:41:51 +0000

Talking Retargeting and Remarketing Lists for Search Ads (RLSA) as Brad speaks with Alistair Dent, the Director of Paid Media at Periscopix and Rebekah Schelfhout, the Group Head of Search at Periscopix.

Growing The Paid Search Community and Engaging Influencers

Mon, 18 Aug 2014 15:11:23 +0000

Growing The Paid Search Community and Engaging Influencers as Brad continues his conversation with Matthew Umbro, the Founder of PPCChat. Matthew discusses how he has worked to bring the paid search community together and how those same people helped him in his cause.

Social Networking with the Paid Search Industry Examined

Mon, 04 Aug 2014 14:49:15 +0000

Social Networking with the Paid Search Industry is examined with Matthew Umbro, the Founder of PPCChat. PPCChat is a weekly Twitter chat that brings together PPC specialists and online marketers across the world.

Bing Rollout of Bid Modifiers: How to Plan For The Rollout

Mon, 07 Jul 2014 21:03:54 +0000

Recently Bing announced they are going to roll out bid modifiers for devices such as AdWords hash removal devices.

With thiscompatibility with AdWords enhanced campaigns,willenable advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting.

Brad discusses the changes with returning guest, gyro Search Supervisor Melissa Mackey.

How You Should Be Doing Competitve Analysis and Competitive Intellgience with Mike Colella

Mon, 02 Jun 2014 12:30:22 +0000

How You Should Be DoingCompetitve Analysis and Competitive Intellgience asMike Colella, founder ofAdbeat, whotalks to Bradabout using competitive intelligence in advertising as an advantage for your startup or internet business.

Getting Strategic With You, The Client and The Search Engine

Mon, 05 May 2014 00:09:25 +0000

Getting Strategic With You, The Client and The Search Engine or Marketing Channel as Brad continues his conversation withMatt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords.

Entertaining and Educational PPC Stories with Matt Van Wagner

Tue, 08 Apr 2014 12:09:49 +0000

Brad welcomes Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords. They discuss cause marketing, how to make a profit and yet still do good for the world, dealing with feature creep and scope issues, how to fire a client and still end up on good terms and more.

More Retargeting and Remarketing for ROI

Mon, 03 Mar 2014 12:40:28 +0000

More Retargeting and Remarketing for ROI asOx Optimal founder Rob Sieracki and analyst Nick Morgan are back discussing ways of using remarketing to get a return on your overall investment from your spend.

Retargeting and Remarketing for ROI Part 1

Mon, 03 Feb 2014 13:40:02 +0000

Retargeting and Remarketing for ROI asOx Optimal founder Rob Sieracki and analyst Nick Morgan discuss ways of using remarketing to get a return on your overall investment from your spend.

Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys

Mon, 06 Jan 2014 15:18:40 +0000

Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys, Former Google Adwords Evangelist, Founder of Top Tier Marketing and Optmyzr. Fredhelps clarify the changes and give some solid advice on working with quality score.

Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with Lisa Raeh

Mon, 02 Dec 2013 19:58:10 +0000

Mobile Advertising Best Practices, including mobile PPC and what are some of the advantages to using BingAds as we hear from the founder and principal strategist at Big Click Co. Lisa Raehsler.

Google AdWords Flexible Bid Strategies with John Lee

Mon, 04 Nov 2013 13:19:03 +0000

Talking AdWords Flexible Bid Strategies as Braddigs deep into the best practices on flexible bidding as well as overall thoughts on managing bids with Google with John Lee (Managing Director at Clix Marketing). Theydiscuss these various options, pitfalls, and advantages.

Adapting to the Overhaul of Google Adwords Enhanced Campaigns

Mon, 07 Oct 2013 14:45:31 +0000

Adapting to the Overhaul of Google Adwords Enhanced Campaigns as Brad Geddes welcomes back Melissa Mackey from gyro to discuss the re-launch.

All About AdWords Quality Score with Fred Vallaeys

Tue, 03 Sep 2013 18:02:51 +0000

Quality Score is one of a PPC marketers favorite, and most confusing, conversations. While this number is highly important, determining how to diagnose your quality scores and improve them can be quite frustrating. Brad takes us deep into Quality Score with former Google AdWords Evangelist, and one who really understands how Google thinks and works Fred Vallaeys.

Check out show notes and more on this episode here.

Building a New Marketing Agency: From Pricing to Pitfalls

Mon, 01 Jul 2013 22:49:30 +0000

Learn what to do when you decide to open a new marketing agency from pricing to possible pitfalls to what you can do get and keep clientele with PPC Rockstar David Szetela.

How to Get Started Working with Bing Ads

Mon, 03 Jun 2013 07:00:00 +0000

How to Get Started Working with Bing Ads with Bing Ads Evangelist John Gagnon. John explains why we should use Bing, what kind of growth their query share is getting, and how Bing users spend more.

Off Page SEO Factors: Social Signals, Links and PageRank

Mon, 06 May 2013 11:55:55 +0000

Off Page SEO Factors: Social Signals, Links and PageRank to help drive organic search traffic to your site as Brad welcomes back Todd Malicoat, Online Marketing Consultant at Stuntdubl.com.

Fishing Out On-Page SEO Factors with Captain Todd Malicoat

Mon, 01 Apr 2013 12:17:43 +0000

Talking On-Page SEO Factors from meta tags, title tags, keywords, PageRank and more with Captain Todd Malicoat, Online Marketing Consultant at Stuntdubl.com

Breaking Down Google Adwords Enhanced Campaigns

Mon, 04 Mar 2013 12:39:25 +0000

Breaking Down Google Adwords Enhanced Campaigns and segmentation from a geographic, mobile, and display perspective with Melissa Mackey, Search Supervisor at gyro and author of the Searching Beyond the Paid blog.

Topic Targeting; Using Pinterest for Targeting; Ways of Targeting Besides Keywords

Mon, 07 Jan 2013 13:03:21 +0000

Topic Targeting, Using Pinterest for Targeting and Other Ways of Targeting Besides Keywords as Brad continues his discussion with with renowned PPC Online Advertising author, speaker and expert David Szetela.

Analyzing the Evolving Google Display Network with David Szetela

Mon, 03 Dec 2012 16:53:45 +0000

Brad talks Analyzing the Evolving Google Display Network with renowned PPC Online Advertising author, speaker and expert David Szetela. They discuss keyword level data in display impressions, ad positions, placement targeting, value tracker and the changes in reporting.

Managing Paid Search Accounts In-House

Mon, 05 Nov 2012 12:51:24 +0000

Managing Paid Search Accounts In-House to maintain project management and a strong client-consultant relationship as Brad speaks with in-house SEO/PPC/PR/Social professional, Purna Virji,the Online Marketing Manager for Stroll.

The Conversion Optimization Equation with Brian Massey

Thu, 01 Nov 2012 10:32:20 +0000

Talking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization, and some useful hints and tips to convert your traffic.

Learn How to Audit Your PPC Account with Joe Kerschbaum

Mon, 10 Sep 2012 12:44:17 +0000

Learn How to Audit Your PPC Account with Joe Kerschbaum, the VP of Clix Marketing. Brad discusses with Joe about the 10-Minute PPC Account Audit.

Google Product Search Changes Everything You Need to Know

Mon, 06 Aug 2012 11:51:23 +0000

Discussing Google Product Search Changes Everything You Need to Know as Brad speaks to with Rimm Kaufman Group Vice President of PPC Matthew Mierzejewski and Product Manager for Comparison Shopping Engines and Feeds Todd Bowman.

They discuss the transition of Google Shopping to a paid inclusion system, PLA Optimization
SERP changes, other comparison shopping engines and words of wisdom for shopping optimization.

Facebook Landing Pages with SEM and PPC Strategy Consultant Lisa Raehsler

Mon, 09 Jul 2012 21:34:32 +0000

Learn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler. If you are not sure what to do with your Facebook landing pages and goals, then tune in.

AdWords Keyword Structures with Mike Nelson

Mon, 04 Jun 2012 17:46:01 +0000

Brad discusses AdWords Keyword Structures with Mike Nelson, Senior SEM Manager at PPC Associates. They talk about Importance of account structure, major considerations when creating a structure, the paid search auction with regards to multiple matching keywords and more.

Local Marketing with Mike Blumenthal

Mon, 14 May 2012 10:25:03 +0000

Brad discusses Local Marketing with Local Search and Web Consultant Mike Blumenthal. They discuss Google places, How local companies should build their web presence, The top things local companies should do to success and AdWords Express vs AdWords.

Bid Management with James Zolman

Mon, 02 Apr 2012 11:34:30 +0000

Should you use a bid management system, the differences between bid management and excel bidding, the perfect bid management system, how often you should change bids and what bid management doesnt do. That and more with Quality Scores CEO James Zolman.

YouTube Marketing Tips

Wed, 28 Mar 2012 13:43:16 +0000

Brad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.

How to Track Phone Calls

Mon, 06 Feb 2012 17:51:32 +0000

We learn how to track phone calls with David Szetela, the CMO of Call-tracking and analytics software company Bionic Click, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.

Content Marketing Solutions

Mon, 09 Jan 2012 14:04:05 +0000

Content Marketing connects authentic experts with customers who need their services and advice. Brad discusses Content Marketing Solutions with the President at Venture Marketing and the Chief Marketing Advisor at Mercantec, John Fox.

Using Ad Copy Testing and Multiple Ads

Mon, 05 Dec 2011 17:26:27 +0000

Brad discusses Using Ad Copy Testing and Multiple Ads with Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model. He explains how a set of ads can outperform the best ad in an ad group.

How Google +1 Affects AdWords

Mon, 07 Nov 2011 12:38:22 +0000

Learn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR impacts and much more.

AdWords Search Query Data and Workflow

Tue, 04 Oct 2011 10:58:00 +0000

Brad speaks to PPC Specialst Chad Summerhill about AdWords Search Query Data and Workflow, how to find your search query data, how to block queries, query tools, and much more.

Devising Killer Facebook Ads

Tue, 13 Sep 2011 17:03:53 +0000

Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.

Quality Score in High Resolution

Mon, 01 Aug 2011 16:31:10 +0000

Brad speaks to paid search expert Craig Danuloff, author of the book Quality Score in High Resolution, which offers details, explanations, and insights into the calculation, application, and management of quality score.

PPC Mindmeld, Product Launches and Autoresponders

Mon, 11 Jul 2011 17:56:42 +0000

John Fox tells us about PPC Mindmeld microconference project, his experience in creating micro conferences and some of the fun stuff, the pitfalls to overcome, and some marketing advice as well as his work on autoresponders.

Valuable Insights into the Google Display Network

Mon, 06 Jun 2011 16:10:05 +0000

Display Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.

Topic targeting allows you to serve ads based upon a topic – no keywords or placements are required. Choosing just a topic can bring in more inventory that most companies can handle (and convert). This feature only works across the Google display network.

How to Use AdWords Campaign Experiments

Mon, 02 May 2011 13:18:23 +0000

Learn How to Use AdWords Campaign Experiments and how they can help you out tremendously in your testing with Melissa Mackey, the Online Marketing Manager at Fluency Media, and author of BeyondThePaid, where she writes on the topics of pay-per-click and search marketing.

Ecommerce Management and Tactics

Mon, 14 Mar 2011 12:51:23 +0000

Lisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a store owner and PPC manager for ecommerce sites.She joins Brad to discuss Ecommerce tactics including Bidding, Organizing, Product extensions, Conversion assists, Funnels, Tips And more.

Building Businesses Around Testing Traffic

Mon, 07 Feb 2011 22:41:04 +0000

Learn about building businesses based around testing traffic, and analyzing the economics of a business with author, speaker, consultant and so-called Wizard of Google AdWords, Perry Marshall.

Ad Copywriting and Crowdsourcing

Mon, 03 Jan 2011 12:26:20 +0000

Host Brad Geddes welcomes Rob Lenderman, one of the co-founders of BoostCTR and Ryan Healy, BoostCTRs Director of Writer Development to discuss ad copy writing and how they examine their work via a method of crowdsourcing.