SaaS Sessions

How to build a marketing strategy? Ft. Justin Alva, AVP Growth at Smallcase

Thu, 21 May 2020 08:29:41 +0000

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.

Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.

How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.

Justin takes us through examples from his career at his earlier startup and currently in Small case.

Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/

Blogs/Newsletters you should check out:

Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack

The Ken, The Morning Context

Anmol Maini on WhatsApp

People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai

You can reach out to Justin on Linkedin and on Twitter

Unscripted sessions with Tanishq Juneja, CEO of Pepipost

Sun, 17 May 2020 19:46:22 +0000

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation.

Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began.

We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost.

If you want to understand how your emails can get better this is a must-listen for you.

You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/

You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/

Unscripted conversations with Mayur Gupta, CMO of Freshly

Thu, 14 May 2020 18:51:41 +0000

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey.

He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify.

Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/

A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix

Mon, 11 May 2020 21:00:07 +0000

In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing.

How to think differently when you know your purpose is clear?

How to take the roads less traveled? And how to make your team take the same road as well?

All this and more with Siddharth Sharma.

Connect with Sid - https://www.linkedin.com/in/siddharthsh/

Check out Karix - https://www.karix.com/

Talking customer success during a pandemic with Meenakshi Ganesh, Director of Customer Success at Clevertap

Fri, 08 May 2020 18:10:19 +0000

In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.

CS during uncertain times
Change in customer behavior
What is Clevertap doing to tackle these situations?
Getting new use cases from your customers because of the current times
Managing implementation and delivery delays
Managing churn
Showing empathy

All this and more with Meenakshi in this episode.

Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/

Visit Clevertap - https://www.linkedin.com/company/clevertap/

How to effectively track and manage data? ft. Patrick Thompson, Iteratively

Tue, 05 May 2020 06:41:46 +0000

In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster.

Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own.

Why data tracking is important for product managers? And how it fits into the responsibility?

How to identify bad data and clean it? Best practices to keep data quality high.

As a PM, what questions you should answer about data quality? How do you get your stakeholders to worry about data quality?

All this and more with Patrick in this episode.

Connect with Patrick on LinkedIn - https://www.linkedin.com/in/patrickt010/

Check out Iteratively - https://iterative.ly/

How to build a remote work culture? Ft. Gilad Bornstein & Ronen Rubinfeld, Flatworld.co

Thu, 30 Apr 2020 16:26:33 +0000

In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture.

Gilad and Ronen both have experience in working in and building a remote workforce.

* How can a company go remote? And stay productive while remote?

* How can companies leverage this situation, and build a stronger remote work culture for the future.

* What are the building blocks of a remote work culture?

All this and more with Gilad and Ronen on this episode.

Connect with Gilad on LinkedIn - https://www.linkedin.com/in/giladbornstein/

Connect with Ronen on LinkedIn - https://www.linkedin.com/in/ronenrubinfeld/

Check out Flatworld.co - http://flatworld.co/

Talking tech SaaS Sales with Srinath Srinivasan, Head of Sales at Plivo

Mon, 27 Apr 2020 18:54:33 +0000

In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company.

We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India.

Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more revenue for your business.

All this and more with Sri in this episode.

Connect with Sri on LinkedIn - https://www.linkedin.com/in/srinivasansrinath/

How to get started with outbound growth? Ft. Jeremy Goillot, Head of Growth at Spendesk

Thu, 23 Apr 2020 07:19:34 +0000

I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk.

In this episode we discussed,

- big bets Jeremy and his team are taking in the Growth function at Spendesk

- how he has built the growth team

- acquiring first 300 customers with a complete outbound strategy

- some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot")

All this and more with Jeremy on the podcast.

Connect with Jeremy on LinkedIn - https://www.linkedin.com/in/jeremygoillot/

Visit Spendesk - https://www.spendesk.com/

Growth marketing in uncertain times with Anuj Adhiya

Sat, 18 Apr 2020 07:24:00 +0000

In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.

We discussed how to identify the change in user behavior and create an essential product use case for them.

How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.

Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.

All this and more insightful discussion with Anuj in this episode.

Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/

Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32

Exploring Webinars with Joana Inch

Sun, 12 Apr 2020 10:10:46 +0000

In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more.

We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long?

How can companies get started with webinars? Some of the best practices to run successful webinar campaigns.

All this and more with Jo in this episode.

Connect with Joana on LinkedIn - https://www.linkedin.com/in/joanainch/

Visit Hat Media - https://hatmedia.com.au/

Unscripted sessions with Surendar Natarajan, CEO of Adapt.io

Mon, 06 Apr 2020 20:30:25 +0000

We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection.

Also, get to know Surendar's thoughts on

How the SaaS industry will be in the next 1 year?
Which is Surendar's all-time favorite book?
Can India become the next SaaS capital in the world?
Rapid-fire round with Surendar!

Connect with Surendar on LinkedIn - https://www.linkedin.com/in/surendar-natarajan-a28b24180/

Check out Adapt.io - https://www.adapt.io/

Marketing in a crisis with Drew Neisser, Founder and CEO of Renegade

Mon, 23 Mar 2020 06:09:42 +0000

Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing."

In this episode, we discussed how can marketers react during such crisis situations?

How can they take advantage of this pandemic without exploiting the situation?

What can marketing leaders learn about new customer behavior?

How do you go about ensuring BCP for marketing teams?

All this and more with Drew.

Connect with Drew on LinkedIn - https://www.linkedin.com/in/drewneisser/

Renegade - Marketing Agency - https://renegade.com/

Matthew Barnett, CEO of Bonjoro on using personalized videos to ease onboarding for SaaS

Wed, 04 Mar 2020 09:09:28 +0000

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers.

1:19 - What is Bonjoro?

3:16 - What motivated Matt to create Bonjoro?

6:21 - How did you define an ICP for Bonjoro?

8:44 - What metrics will improve after implementing Bonjoro?

12:8 - How does Bonjoro help their customer's customer success team succeed?

16:18 - Use cases for CSMs

19:31 - Matt's journey and his other two businesses

23:14 - Matt's take on managing your time effectively

Rapid-fire questions

26:00 - What's the one quality of Bonjoro you like the most?

26:26 - What are you curious about right now?

26:54 - What's your favorite app right now?

27:16 - Who's your inspiration? What keeps you motivated?

27:46 - What's something you hate about Bonjoro?

28:47 - What's the advice you would give to a 25-year old self?

A conversation about Conversational Marketing with Eliav Cohen

Fri, 10 Jan 2020 17:30:18 +0000

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool.

Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift.

In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.

Eliav showed us all the fantastic chatbots that he has built for himself and his clients.

We did record a video in which he showed how these chatbots work and some more exciting content.

Stay tuned for the video.

Also, if you're in Seattle, ping Eliav and do take a ride in his hot air balloon.

Connect with Eliav Cohen on LinkedIn - https://www.linkedin.com/in/eliav-cohen-5643795/

Unscripted Sessions with Antoine Goret, CMO of Crisp IM

Tue, 24 Dec 2019 16:14:08 +0000

In this episode, we talk to Antoine Goret, CMO of Crisp IM.

Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus.

Visit Crisp IM's website - https://crisp.chat/en/

Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/

Unscripted sessions with Liam Martin, Cofounder of Staff.com and Time Doctor

Fri, 15 Nov 2019 07:18:47 +0000

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.

Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees.

He also talks about the challenges involved in remote work and how to overcome them.

Connect with Liam on LinkedIn - https://www.linkedin.com/in/liammcivormartin/

Check out Staff.com - https://staff.com/

Check out Time Doctor - https://www.timedoctor.com/

Check out Running Remote conference - https://runningremote.com/

Unscripted Sessions with Puneet Kataria, CEO of CustomerSuccessBox

Tue, 01 Oct 2019 06:11:16 +0000

Grow fast or die slow.

Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako.

Why Customer Success is becoming an important role in the SaaS industry?

Is Customer Success a vital function for a SaaS to determine it's product-market fit?

How to stop your customer success role turning into a customer support role?

Puneet answered all these questions in this exhilarating episode.

Visit Customer Success Box - https://customersuccessbox.com/

Connect with Puneet on LinkedIn - https://www.linkedin.com/in/katariapuneet/

Unscripted sessions with Baptiste, CEO of Crisp IM

Tue, 17 Sep 2019 18:47:03 +0000

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.

Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly.

Baptiste explains how Crisp IM is a unique and useful IM tool for your business.

Visit Crisp IM's website - https://crisp.chat/en/

Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/baptistejamin/

Unscripted Sessions with Sreenivas Kanumuru, CEO of VTiger CRM

Thu, 08 Aug 2019 08:53:56 +0000

Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation.

He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users.

Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.

Check out VTiger CRM - https://vtiger.com

Connect with Sreenivas on LinkedIn - https://www.linkedin.com/in/sreenivas-kanumuru-7708742/

3 inexpensive PR strategies you can implement from day one

Tue, 23 Jul 2019 07:48:11 +0000

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging.

We talked about -

1. What is PR? Why it’s needed?

2. When should a SaaS do PR activities?

3. What are some examples of PR activities?

4. What are the three inexpensive PR strategies?

Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/

Visit Sphoorti's website - https://sphoortific.com/

Aligning Marketing and Sales with Jeff Davis

Thu, 18 Jul 2019 06:15:20 +0000

Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development.

In this episode, we talked about aligning your Sales and Marketing for maximum ROI.

We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle?

All this and much more along with Jeff.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffreydavisii/

Connect with Jeff on Twitter - https://twitter.com/jeff_davis2

The Alignment Podcast - https://www.jeffdavis2.com/thealignmentpodcast

Product Led Onboarding with Despina Exadaktylou

Thu, 11 Jul 2019 07:15:22 +0000

We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth.

In this episode, we talked about:

- what is product led on-boarding?

- what’s the difference between normal on-boarding vs PLO?

- does it help in optimising other metrics such as activation, churn, etc?

- why should SaaS companies care about it?

- how does it affect the end user/customer?

- has any SaaS implemented it? If yes, what are the results?

- does it have a direct impact on growth?

Connect with Despina on LinkedIn - https://www.linkedin.com/in/despinaexadaktylou/

Get in-depth research about Product Led Onboarding by Despina - http://bit.ly/32m3gek

Visit ReinventGrowth's website - http://bit.ly/2JAptwM

Inside Sales vs Outside Sales ft. Morgan J Ingram, JBarrows Training and Prakhar Jain, Whatfix

Wed, 26 Jun 2019 08:12:59 +0000

Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales?

I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic.

In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now.

Firstly, they both point out the difference between inside and outside sales. (For anyone who doesn't know)

Are you a SaaS who's just starting out, or you're Product Market Fit? Or you have crossed the Go To Market Fit? And are you wondering which type of sales to use in your stage?

In this episode, Morgan and Prakhar also addressed which type you should focus on based on what stage your SaaS is in. Get to know the problems faced in each of these types and also how to solve them.

Connect with Morgan on LinkedIn - https://www.linkedin.com/in/morganjingram/

Connect with Prakhar on LinkedIn - https://www.linkedin.com/in/learningprakhar/

Leveraging AI to close more deals for your SaaS

Tue, 18 Jun 2019 12:19:52 +0000

In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals.

Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions?

Strings.ai is an AI powered On-screen, real-time and contextual battle cards tool for your Account Executives. It allows you to manage call reviews and analytics for every prospect conversation.

Visit Strings.ai website - https://strings.ai

Shruti's LinkedIn - https://www.linkedin.com/in/shrutikapoor/

How does engineering affect the growth of SaaS

Wed, 12 Jun 2019 09:05:50 +0000

In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1.

How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challenges engineering teams face and shares his learnings based on his experiences.

If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you as Anupam explains exactly what happens in the background.

You can find Anupam on LinkedIn here : https://www.linkedin.com/in/anupambhatt/ and on Twitter here https://twitter.com/Mr_Bhatt

150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage with Raviteja Dodda, Cofounder & CEO

Thu, 06 Jun 2019 05:10:55 +0000

I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India.

Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies.

He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well.

All this and more in an insightful discussion with Ravi. Listen to it and do share your feedback.

Ravi on LinkedIn - https://www.linkedin.com/in/rteja

Visit Moengage's website - https://www.moengage.com/

How to create a user on-boarding funnel for your SaaS?

Tue, 28 May 2019 19:24:43 +0000

In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like.

He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel.

Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/

UXCam website - https://uxcam.com

Deliver the perfect app experience by capturing and visualising user interaction data with UXCam.

Learn how to become a product leader with Aniket Malvankar

Sun, 19 May 2019 06:41:25 +0000

Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepreneurship at Stanford.
He loves to teach and mentor through various platforms like Everwise, Product School, LinkedIn etc., and serves on Advisory board for Startups in India.

In this episode, he talks about, why does a product need a product leader and what are the qualities of a product leader? We also discussed about how a good product leader can make the product successful and a bad product leader can break it. Also, take a dive in to a typical day of a product leader with Aniket.

Connect with Aniket on LinkedIn - https://www.linkedin.com/in/aniketmalvankar/

Product Bricks Ventures - https://www.productbricksventures.com/

Kieran Flanagan, VP Marketing at Hubspot, on Product Led Growth

Sat, 04 May 2019 06:56:07 +0000

In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach.

He talks about the downsides of implementing PLG framework and what can go wrong while implementing it.

Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you.

Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out.

Connect with Kieran on LinkedIn - https://www.linkedin.com/in/kieranjflanagan/

Visit his website - https://www.kieranflanagan.io/

Unscripted sessions with Santosh Panda, Founder and CEO of Explara

Sat, 27 Apr 2019 05:20:04 +0000

Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events.

He pinpointed the driving factors behind their 600% hypergrowth in 2012. He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights.

If you're an early stage startup CEO, then you should listen to this episode.

If you want to get connected with Santosh, reach out to me or connect with him on LinkedIn - https://www.linkedin.com/in/santoshpanda/

Unconventional ways to get that job you always wanted

Thu, 18 Apr 2019 19:10:38 +0000

In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.

Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted.

To close, he reveals a few ways you can use to market yourself to land your dream job.

Connect with Phil on LinkedIn - https://www.linkedin.com/in/philstrazzulla/

How to post on social media like a pro? with Liz Boer

Thu, 21 Mar 2019 05:49:16 +0000

Liz Boer helps brands create purposeful impact with relevant content. Many people are confused about posting on social media. In this episode, we address a few problems people face while executing social media strategies for their brand. Liz tells about choosing the perfect post scheduling tool and the one she recommends using. She also talks about the best time to post on different channels, the content ratio and posting frequency for each platform, and some extra tips. Liz's website - http://lizboer.com/ Liz on IG - http://instagram.com/lizboer_com Liz on LinkedIn - https://www.linkedin.com/in/liz-boer-576ab827/

What is product-led growth? And how to implement it for your SaaS?

Fri, 15 Mar 2019 09:08:33 +0000

Wes Bush, a product-led growth expert for B2B SaaS, gives super crisp information about product-led growth. He explains in brief about product qualified leads (PQL) and how to determine one for your SaaS. After listening to this podcast, you'll understand if your product is right for product-led growth and how to implement the product-led growth strategy. Intercom study - https://www.intercom.com/blog/designing-first-run-experiences-to-delight-users/ Wes on LinkedIn - http://linkedin.com/in/wesbush/ Traffic is Currency - https://trafficiscurrency.com/

Omnichannel eCommerce marketing automation strategy for your buyer's journey

Tue, 12 Mar 2019 08:08:19 +0000

In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation. We discussed about - * What is ecommerce marketing automation? * What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage? * What metrics to track in each stage? Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/ Omnisend website - http://omnisend.com/

Discussing the 10 mistakes that you're making while sending cold emails, with Guillaume

Tue, 05 Mar 2019 16:55:45 +0000

In this episode, Guillaume, CEO of Lemlist, talks about the 10 mistakes that people usually make while running cold email campaigns. We discussed about - 1. Do cold emails still work? (Busting some myth) 2. 10 mistakes and 10 solutions or ways to avoid these mistakes. Guillaume on LinkedIn - https://www.linkedin.com/in/guillaumemoubeche/ Lemlist - http://lemlist.com/

How to create a customer focused marketing strategy for your business?

Thu, 28 Feb 2019 15:13:35 +0000

In this episode, Vivek Jaiswal, CEO and Co founder of Customer Guru, talks about: * What's a customer focused strategy? Why it's important? * What do you think of the Hubspot's flywheel? Do you think it will kill the traditional funnel? * How to create a customer focused marketing strategy? CustomerGuru - https://www.customerguru.in/ Vivek on LinkedIn - https://www.linkedin.com/in/vivekj/

Ultimate Video Marketing Strategy from the industry expert - Shane Barker

Mon, 25 Feb 2019 18:02:53 +0000

It's 2019 and videos are everywhere. Marketers are including video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan. To have an expert's advice on Video Marketing I invited the Digital Strategist, Brand & Influencer Consultant, Shane Barker. In this episode, Shane talks about - * how video helps marketers in lead generation * the best platforms for B2B marketing videos * tips for creating and launching B2B marketing videos * personalizing video marketing + one awesome tool * best platform for building a personal brand through videos [bonus] Shane on LinkedIn - https://www.linkedin.com/in/shanebarker/ Shane's website - https://shanebarker.com/

Understanding and building customer success strategy in 2019 with Sue Duris

Tue, 19 Feb 2019 09:53:21 +0000

Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers. In this episode, Sue Duris, customer-obsessed strategist, talks about what is customer success and customer experience. We discussed the "Holy Trinity of Growth", which says, Culture + Customer Experience + Employee Experience = Growth! Read more about it here - m4comm.com/holy-trinity-of-growth/ Sue gave some tips on personalizing customer success and the role of AI in customer success. From this episode, you can get a good understanding of building a customer success strategy and identify trends in 2019? You can connect with Sue on LinkedIn here - www.linkedin.com/in/sueduris/