RedCircle VERIFY_TOKEN_8697c58e-c57e-4965-a1d2-14251cfecac3 -- Rendered At Tue, 19 May 2026 17:46:35 +0000 Growing Design https://redcircle.com/shows/growing-design en-US © 2021 Growing Design Join us as we explore the role of design in business, art, and creativity. Ed Orozco Join us as we explore the role of design in business, art, and creativity. 8697c58e-c57e-4965-a1d2-14251cfecac3 Join us as we explore the role of design in business, art, and creativity.

]]> episodic no Ed Orozco business@edorozco.com https://feeds.redcircle.com/8697c58e-c57e-4965-a1d2-14251cfecac3 no full #20 — Justin Dauer #20 — Justin Dauer Ed Orozco Justin Dauer is a lifelong student and practitioner of design. He was the VP of design at CVS Health a top 10, Fortune 500 company. He’s the author of two books and the founder of Anomali, his own design consultancy. 


In this episode, Justin and I talk about 

  • The importance of being a life-long learner
  • Designing during the dot-com era
  • Growing a design team with a focus on human connection
  • The importance of putting yourself in environments where you can find meaning and do your best work
  • In-person vs remote work. Pros and cons.



Connect with Justin

https://www.linkedin.com/in/pseudoroom/

https://twitter.com/pseudoroom


Justin’s agency

https://www.anomalibydesign.com/


Get the books

https://www.in-fulfillment.com/

https://www.the-culturebook.com/


Justin’s recommended pizza in Chicago

https://pequodspizza.com/chicago/

]]> <p>Justin Dauer is a lifelong student and practitioner of design. He was the VP of design at CVS Health a top 10, Fortune 500 company. He’s the author of two books and the founder of Anomali, his own design consultancy. </p><p><br></p><p>In this episode, Justin and I talk about </p><ul><li>The importance of being a life-long learner</li><li>Designing during the dot-com era</li><li>Growing a design team with a focus on human connection</li><li>The importance of putting yourself in environments where you can find meaning and do your best work</li><li>In-person vs remote work. Pros and cons.</li></ul><p><br></p><p><br></p><p>Connect with Justin</p><p><a href="https://www.linkedin.com/in/pseudoroom/" rel="nofollow">https://www.linkedin.com/in/pseudoroom/</a></p><p><a href="https://twitter.com/pseudoroom" rel="nofollow">https://twitter.com/pseudoroom</a></p><p><br></p><p>Justin’s agency</p><p><a href="https://www.anomalibydesign.com/" rel="nofollow">https://www.anomalibydesign.com/</a></p><p><br></p><p>Get the books</p><p><a href="https://www.in-fulfillment.com/" rel="nofollow">https://www.in-fulfillment.com/</a></p><p><a href="https://www.the-culturebook.com/" rel="nofollow">https://www.the-culturebook.com/</a></p><p><br></p><p>Justin’s recommended pizza in Chicago</p><p><a href="https://pequodspizza.com/chicago/" rel="nofollow">https://pequodspizza.com/chicago/</a></p> 020c1b46-bb66-4b07-9fa6-5391452f6fbf http://edorozco.com Thu, 10 Aug 2023 15:47:06 +0000 3193 no full #19 — Addie Johnson #19 — Addie Johnson 19 Ed Orozco Addie is a designer based in Richmond, Virginia. In this episode, we chat about tools to organize our work, her experience as a brand designer before switching to UX, and he fascinating work on the branding for October Audio guitar pedals.

Addie’s case study on October Audio’s branding → https://addiejohnson.com/projects/october-audio

October Audio’s website → https://octoberaudio.com/

]]> <p>Addie is a designer based in Richmond, Virginia. In this episode, we chat about tools to organize our work, her experience as a brand designer before switching to UX, and he fascinating work on the branding for October Audio guitar pedals.</p><p>Addie’s case study on October Audio’s branding → <a href="https://addiejohnson.com/projects/october-audio" rel="nofollow">https://addiejohnson.com/projects/october-audio</a></p><p>October Audio’s website → <a href="https://octoberaudio.com/" rel="nofollow">https://octoberaudio.com/</a></p> 4f9e3126-0170-4d8f-a987-9bcc8acaeeff http://edorozco.com Wed, 29 Mar 2023 04:00:00 +0000 3031 no full #18 — MobilePay w/ Peter Gregersen #18 — MobilePay w/ Peter Gregersen 18 2 Ed Orozco Peter Gregersen is the co-founder and Chief UX Designer of MobilePay MobilePay is Denmark’s largest mobile payments app with more than 90% of the market. In this episode, you’ll hear about Peter’s challenges and successes and his approach to design. If you’re into FinTech, this episode is definitely for you. Peter Gregersen is the co-founder and Chief UX Designer of MobilePay.


MobilePay is Denmark’s largest mobile payments app with more than 90% of the market. 


In this episode, you’ll hear about Peter’s challenges and successes and his approach to design.


If you’re into FinTech, this episode is definitely for you. 

]]> <p>Peter Gregersen is the co-founder and Chief UX Designer of MobilePay. </p><p><br></p><p>MobilePay is Denmark’s largest mobile payments app with more than 90% of the market. </p><p><br></p><p>In this episode, you’ll hear about Peter’s challenges and successes and his approach to design.</p><p><br></p><p>If you’re into FinTech, this episode is definitely for you. </p> 2ec54ee6-6f4d-4a04-b5b5-0011026d4763 https://www.edorozco.com/podcast/ Tue, 15 Nov 2022 08:23:36 +0000 2838 no full #17 — Webflow Freelancing w/ Jonathan Fors #17 — Webflow Freelancing w/ Jonathan Fors 17 2 Ed Orozco Jonathan is a Webflow developer from Sweden. We spoke about the value of hands-on experience for accelerated learning and how YouTube and online content are great, free alternatives to formal education in creative fields. Connect with Jonathan https://twitter.com/JonathanFors https://www.forsjonathan.com/ Jonathan is a Webflow developer from Sweden. We spoke about the value of hands-on experience for accelerated learning and how YouTube and online content are great, free alternatives to formal education in creative fields.

Connect with Jonathan

https://twitter.com/JonathanFors

https://www.forsjonathan.com/

]]> <p>Jonathan is a Webflow developer from Sweden. We spoke about the value of hands-on experience for accelerated learning and how YouTube and online content are great, free alternatives to formal education in creative fields.</p><p><strong>Connect with Jonathan</strong></p><p><a href="https://twitter.com/JonathanFors" rel="nofollow">https://twitter.com/JonathanFors</a></p><p><a href="https://www.forsjonathan.com/" rel="nofollow">https://www.forsjonathan.com/</a></p> d3d35f40-0348-450a-a7b9-5501630694a0 https://www.edorozco.com/podcast/ Sun, 03 Jul 2022 11:00:00 +0000 3081 no full #16 – Ross Champan Head of Design at Obodo #16 – Ross Champan Head of Design at Obodo 16 2 Ed Orozco Ross Chapman is the Head of Design at Obodo. In this episode, we talk about using workshops as a way to collaborate with clients and gather feedback, the importance of moving fast in the startup world, and using Airtable to manage your day-to-day operations. Ross' newsletter → https://www.linkedin.com/newsletters/product-design-by-ross-chapman-6861746713904889856/ Obodo's website → https://www.obodo.co.uk/ The Product Design Podcast by Obodo and Ross → https://open.spotify.com/episode/20E9DA9zY7pZrZ1MsmAeHv?si=MxwejzK8RvahZVxFE-G-ww Ross Chapman is the Head of Design at Obodo.

In this episode, we talk about using workshops as a way to collaborate with clients and gather feedback, the importance of moving fast in the startup world, and using Airtable to manage your day-to-day operations.

Ross' newsletter → https://www.linkedin.com/newsletters/product-design-by-ross-chapman-6861746713904889856/

Obodo's website → https://www.obodo.co.uk/

The Product Design Podcast by Obodo and Ross → https://open.spotify.com/episode/20E9DA9zY7pZrZ1MsmAeHv?si=MxwejzK8RvahZVxFE-G-ww


]]> <p>Ross Chapman is the Head of Design at Obodo. </p><p>In this episode, we talk about using workshops as a way to collaborate with clients and gather feedback, the importance of moving fast in the startup world, and using Airtable to manage your day-to-day operations. </p><p>Ross&#39; newsletter → https://www.linkedin.com/newsletters/product-design-by-ross-chapman-6861746713904889856/</p><p>Obodo&#39;s website → https://www.obodo.co.uk/</p><p>The Product Design Podcast by Obodo and Ross → https://open.spotify.com/episode/20E9DA9zY7pZrZ1MsmAeHv?si=MxwejzK8RvahZVxFE-G-ww</p><p><br></p> 342861f0-d05f-4df9-8c86-31aa95797296 http://edorozco.com Sat, 04 Dec 2021 12:26:45 +0000 3049 no full #15 - The History of UX w/ Jared Spool #15 - The History of UX w/ Jared Spool 15 1 Ed Orozco I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like. I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like. 

]]> <p>I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like. </p> 580b006b-9284-4a72-aac3-71b3ecc1ea5e http://edorozco.com Sat, 28 Aug 2021 07:17:49 +0000 2785 no full #14 – Music & UX w/ Resonant Design #14 – Music & UX w/ Resonant Design 14 Ed Orozco Resonant Design is a Berlin-based design agency specialized in interfaces for music production.

In this episode, we talk about their product design process, taking inspiration from the physical world, and the advantages of being specialized in a well-defined niche.


GUESTS

  • Simon Martin
  • Fabian Ruf
  • Hauke Scholz


HIGHLIGHTS

00:00 Intro

08:00 Starting Company & First Clients

11:00 Market Research & Validation

13:00 Desktop Music Production & Hardware

18:00 Product Design Process

20:00 Specific Ux Expertise

25:00 Design & Visual Language

27:00 Deconstructing The Real World

30:00 Tools Blenda, Adobe Ai, Figma

33:00 Sprites

36:00 Designing For Stage

40:00 Testing

48:00 Future Of Ux In Music


CONTACT

]]> <p>Resonant Design is a Berlin-based design agency specialized in interfaces for music production.</p><p>In this episode, we talk about their product design process, taking inspiration from the physical world, and the advantages of being specialized in a well-defined niche.</p><p><br></p><p><strong>GUESTS</strong></p><ul><li>Simon Martin</li><li>Fabian Ruf</li><li>Hauke Scholz</li></ul><p><br></p><p><strong>HIGHLIGHTS</strong></p><p>00:00 Intro</p><p>08:00 Starting Company &amp; First Clients</p><p>11:00 Market Research &amp; Validation</p><p>13:00 Desktop Music Production &amp; Hardware</p><p>18:00 Product Design Process</p><p>20:00 Specific Ux Expertise</p><p>25:00 Design &amp; Visual Language</p><p>27:00 Deconstructing The Real World</p><p>30:00 Tools Blenda, Adobe Ai, Figma</p><p>33:00 Sprites</p><p>36:00 Designing For Stage</p><p>40:00 Testing</p><p>48:00 Future Of Ux In Music</p><p><br></p><p><strong>CONTACT</strong></p><ul><li><a href="https://resonant.design/" rel="nofollow">resonant.design</a></li><li><a href="https://www.behance.net/ResonantDesign" rel="nofollow">Behance</a></li><li><a href="https://www.linkedin.com/company/resonantdesign/" rel="nofollow">LinkedIn</a></li></ul> 89aeae52-07ef-4d57-b001-1fd6474c6952 http://edorozco.com Mon, 26 Jul 2021 08:19:45 +0000 3493 no full #13 – Articulating Design Concepts w/ Bao Vo #13 – Articulating Design Concepts w/ Bao Vo 13 Ed Orozco Bao Vo is a musician and visual artist based in Los Angeles, California. In this episode, we talk about the importance of clearly communicating your ideas. Whether as an artist, musician, UX designer, or entrepreneur.


CONNECT WITH BAO

heyitsbao.com

mingping.com

www.linkedin.com/in/baovocreative


LISTEN TO THE PODCAST

Spotify http://spoti.fi/3p0eC1G

Apple http://apple.co/3jso39b

Google http://bit.ly/3aNPsOQ


----


CHAPTER MARKERS

00:00 Intro

09:45 Ad Agencies & Digital

19:00 Good Design Is Accessible

26:00 Attention To Detail

33:00 Catching Typos. Using Editors

39:00 Providing Design Feedback. Respect Their Talent, Act As A Partner, Be Concise

44:00 Explaining Design Concepts To Clients – Connect To What They Care About

48:00 Be A Better Communicator - Deliver The Key Concepts Firsts

55:00 How Design And Communication Improves Creative Expression



---

ABOUT

Welcome to the Growing Design Podcast. A show dedicated to helping you grow as a UX designer.


I’m your host, Ed Orozco - a designer based in France.

I write regularly about UX design in my blog

edorozco.com/blog


Learn more

https://www.growingdesignpodcast.com

]]> <p><span>Bao Vo is a musician and visual artist based in Los Angeles, California. In this episode, we talk about the importance of clearly communicating your ideas. Whether as an artist, musician, UX designer, or entrepreneur. </span></p><p><br></p><p><span>CONNECT WITH BAO</span></p><p><span>heyitsbao.com</span></p><p><span>mingping.com</span></p><p><span>www.linkedin.com/in/baovocreative</span></p><p><br></p><p><span>LISTEN TO THE PODCAST</span></p><p><span>Spotify http://spoti.fi/3p0eC1G</span></p><p><span>Apple http://apple.co/3jso39b</span></p><p><span>Google http://bit.ly/3aNPsOQ</span></p><p><br></p><p><span>----</span></p><p><br></p><p><span>CHAPTER MARKERS</span></p><p><span>00:00 Intro </span></p><p><span>09:45 Ad Agencies &amp; Digital </span></p><p><span>19:00 Good Design Is Accessible </span></p><p><span>26:00 Attention To Detail </span></p><p><span>33:00 Catching Typos. Using Editors </span></p><p><span>39:00 Providing Design Feedback. Respect Their Talent, Act As A Partner, Be Concise </span></p><p><span>44:00 Explaining Design Concepts To Clients – Connect To What They Care About </span></p><p><span>48:00 Be A Better Communicator - Deliver The Key Concepts Firsts </span></p><p><span>55:00 How Design And Communication Improves Creative Expression</span></p><p><br></p><p><br></p><p><span>---</span></p><p><span>ABOUT</span></p><p><span>Welcome to the Growing Design Podcast. A show dedicated to helping you grow as a UX designer. </span></p><p><br></p><p><span>I’m your host, Ed Orozco - a designer based in France.</span></p><p><span>I write regularly about UX design in my blog</span></p><p><span>edorozco.com/blog</span></p><p><br></p><p><span>Learn more</span></p><p><span>https://www.growingdesignpodcast.com</span></p> 1e953406-93f5-4eff-8c60-3e4589757f41 http://edorozco.com Mon, 21 Jun 2021 15:00:00 +0000 3915 no full #12 – Social Business Development w/ Walker Raigh #12 – Social Business Development w/ Walker Raigh Ed Orozco Walker Raigh is a design director and podcast producer. In our conversation, we talk about the advantages of creating relationships with your prospects to ramp up your business development efforts. 


Among other things, we talked about networking, the law of reciprocity, and sharing your "secret recipe" with prospects to build relationship leverage. 


LISTEN TO THE PODCAST

Spotify http://spoti.fi/3p0eC1G

Apple http://apple.co/3jso39b

Google http://bit.ly/3aNPsOQ


----


CHAPTER MARKERS

00:00 Intro 

02:00 Story of Agency 

04:00 Chamber of Commerce Networking and Reciprocity 

06:00 Give Away Your Recipe and Leverage  

10:00 Focus on the Good Clients 

11:00 Format - Very Personal Free Sessions 

12:00 Packaging Your Expertise  

14:00 Switching From Advertising and Branding to UX 

21:00 Message  

26:00 Client Skipping Research 

33:00 Building Teams and Design Ops 

37:00 the One Trait  

39:00 Interviewing and the School of Life 

42:00 The Scratch and Sniff Podcast


---

CONNECT WITH WALKER

https://www.walkerraigh.com/

https://www.instagram.com/scratchandsniff_podcast


---

ABOUT

Welcome to the Growing Design Podcast


Where we help you grow your design agency


If you want to learn how to 


- How to price your services

- How to sell your expertise

- And how to attract the right type of clients


You've come to the right place. 


I’m your host, Ed Orozco 


Learn more

https://www.growingdesignpodcast.com

]]> <p>Walker Raigh is a design director and podcast producer. In our conversation, we talk about the advantages of creating relationships with your prospects to ramp up your business development efforts. </p><p><br></p><p>Among other things, we talked about networking, the law of reciprocity, and sharing your &#34;secret recipe&#34; with prospects to build relationship leverage. </p><p><br></p><p>LISTEN TO THE PODCAST</p><p>Spotify http://spoti.fi/3p0eC1G</p><p>Apple http://apple.co/3jso39b</p><p>Google http://bit.ly/3aNPsOQ</p><p><br></p><p>----</p><p><br></p><p>CHAPTER MARKERS</p><p>00:00 Intro </p><p>02:00 Story of Agency </p><p>04:00 Chamber of Commerce Networking and Reciprocity </p><p>06:00 Give Away Your Recipe and Leverage  </p><p>10:00 Focus on the Good Clients </p><p>11:00 Format - Very Personal Free Sessions </p><p>12:00 Packaging Your Expertise  </p><p>14:00 Switching From Advertising and Branding to UX </p><p>21:00 Message  </p><p>26:00 Client Skipping Research </p><p>33:00 Building Teams and Design Ops </p><p>37:00 the One Trait  </p><p>39:00 Interviewing and the School of Life </p><p>42:00 The Scratch and Sniff Podcast</p><p><br></p><p>---</p><p>CONNECT WITH WALKER</p><p>https://www.walkerraigh.com/</p><p>https://www.instagram.com/scratchandsniff_podcast</p><p><br></p><p>---</p><p>ABOUT</p><p>Welcome to the Growing Design Podcast</p><p><br></p><p>Where we help you grow your design agency</p><p><br></p><p>If you want to learn how to </p><p><br></p><p>- How to price your services</p><p>- How to sell your expertise</p><p>- And how to attract the right type of clients</p><p><br></p><p>You&#39;ve come to the right place. </p><p><br></p><p>I’m your host, Ed Orozco </p><p><br></p><p>Learn more</p><p>https://www.growingdesignpodcast.com</p> d4afe6c9-5d8e-47a4-b7b8-f5c5aa49eb8c http://edorozco.com Tue, 13 Apr 2021 15:57:36 +0000 3656 no full #11 – The 7-Figure Remote Agency w/ Jinny Oh #11 – The 7-Figure Remote Agency w/ Jinny Oh Ed Orozco Jinny Oh is the founder of WANDR, an award-winning, and fully-remote UX design agency.


CONNECT WITH JINNY

https://wandr.studio

https://jinnyoh.com/

https://www.linkedin.com/in/jinnyohh/


----

ABOUT THE PODCAST

Welcome to the Growing Design Podcast, where we help you grow your design agency


If you want to learn how to 


- How to price your services

- How to sell your expertise

- And how to attract the right type of clients


You've come to the right place. 


LISTEN TO THE PODCAST

Spotify http://spoti.fi/3p0eC1G​

Apple http://apple.co/3jso39b​

Google http://bit.ly/3aNPsOQ​


---

ABOUT ED

I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. 


Resources on growing your design agency 

https://www.edorozco.com/

]]> <p>Jinny Oh is the founder of WANDR, an award-winning, and fully-remote UX design agency.</p><p><br></p><p>CONNECT WITH JINNY</p><p>https://wandr.studio</p><p>https://jinnyoh.com/</p><p>https://www.linkedin.com/in/jinnyohh/</p><p><br></p><p>----</p><p>ABOUT THE PODCAST</p><p>Welcome to the Growing Design Podcast, where we help you grow your design agency</p><p><br></p><p>If you want to learn how to </p><p><br></p><p>- How to price your services</p><p>- How to sell your expertise</p><p>- And how to attract the right type of clients</p><p><br></p><p>You&#39;ve come to the right place. </p><p><br></p><p>LISTEN TO THE PODCAST</p><p>Spotify http://spoti.fi/3p0eC1G​</p><p>Apple http://apple.co/3jso39b​</p><p>Google http://bit.ly/3aNPsOQ​</p><p><br></p><p>---</p><p>ABOUT ED</p><p>I&#39;m Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. </p><p><br></p><p>Resources on growing your design agency </p><p>https://www.edorozco.com/</p> d81a7501-4b26-4003-8252-4f7679d114c3 http://edorozco.com Tue, 30 Mar 2021 06:50:00 +0000 3485 no full #10 – The UX Of Music Tools w/ Simon Martin #10 – The UX Of Music Tools w/ Simon Martin 10 Ed Orozco I spoke with Simon Martin, founder of Resonant.design about designing the experience and visual interface of music production software.


CONNECT WITH SIMON

https://resonant.design/

https://www.linkedin.com/in/smnmrtn/

https://www.behance.net/ResonantDesign

]]> <p>I spoke with Simon Martin, founder of Resonant.design about designing the experience and visual interface of music production software.</p><p><br></p><p>CONNECT WITH SIMON</p><p><a href="https://resonant.design/" rel="nofollow">https://resonant.design/</a></p><p><a href="https://www.linkedin.com/in/smnmrtn/" rel="nofollow">https://www.linkedin.com/in/smnmrtn/</a></p><p><a href="https://www.behance.net/ResonantDesign" rel="nofollow">https://www.behance.net/ResonantDesign</a></p> 6f06b04e-8515-481f-b847-d43a01281dfe http://edorozco.com Tue, 16 Mar 2021 06:00:00 +0000 2651 no full #9 – SEO Strategy w/ Danielle Fauteaux #9 – SEO Strategy w/ Danielle Fauteaux 9 Ed Orozco In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO, how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business. ABOUT
In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO,  how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business. 

---

CONNECT WITH DANIELLE
https://www.linkedin.com/in/danielle-f-47a18aab/

---
FREE CHECKLIST FOR VETTING DESIGN CLIENTS
https://edorozco.ck.page/newsletter-subscribe

---
ABOUT
I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. 

Resources on growing your design agency 
https://www.edorozco.com/

Support the show (https://www.patreon.com/edorozco)

]]> <p>ABOUT<br>In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO,  how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business. <br><br>---<br><br>CONNECT WITH DANIELLE<br>https://www.linkedin.com/in/danielle-f-47a18aab/<br><br>---<br>FREE CHECKLIST FOR VETTING DESIGN CLIENTS<br>https://edorozco.ck.page/newsletter-subscribe<br><br>---<br>ABOUT<br>I&#39;m Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. <br><br>Resources on growing your design agency <br>https://www.edorozco.com/</p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-8027890 http://edorozco.com Mon, 01 Mar 2021 23:00:00 +0000 3491 no full #8 – Landing Bigger Clients w/ Laura Khalil #8 – Landing Bigger Clients w/ Laura Khalil 8 Ed Orozco ABOUTIn this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.  ---FREE CHECKLIST FOR VETTING DESIGN... ABOUT
In this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.  

---
FREE CHECKLIST FOR VETTING DESIGN CLIENTS
https://edorozco.ck.page/newsletter-subscribe

---
ABOUT
I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. 

Resources on growing your design agency 
https://www.edorozco.com/

Support the show (https://www.patreon.com/edorozco)

]]> <p>ABOUT<br>In this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.  <br><br>---<br>FREE CHECKLIST FOR VETTING DESIGN CLIENTS<br>https://edorozco.ck.page/newsletter-subscribe<br><br>---<br>ABOUT<br>I&#39;m Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. <br><br>Resources on growing your design agency <br>https://www.edorozco.com/</p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-7738423 http://edorozco.com Tue, 23 Feb 2021 00:00:00 +0000 3528 no full #7 – Brand Science w/ Stæven Frey #7 – Brand Science w/ Stæven Frey 7 Ed Orozco Building your agency's core offering, how to price based on your client's revenue, and how to overcome the fear of turning away bad clients. Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.

In our conversation, we chat about building your agency's core offering, how to price based on your client's revenue, and how to overcome the fear of turning away bad clients.

Contact Stæven Frey

Quantum Branding Agency https://www.quantumbranding.agency/

Facebook https://www.facebook.com/staeven

The Brandometry Group https://www.facebook.com/groups/brandometry


Would like to share your experience on the show? Send me a message at - ed@edorozco.com

Or on Linkedin - https://www.linkedin.com/in/eddzio/

Join the newsletter to be notified when new episodes go live edorozco.com

Support the show (https://www.patreon.com/edorozco)

]]> <p>Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.</p><p>In our conversation, we chat about building your agency&#39;s core offering, how to price based on your client&#39;s revenue, and how to overcome the fear of turning away bad clients.<br><br><b>Contact Stæven Frey</b></p><p>Quantum Branding Agency <a href="https://www.quantumbranding.agency/" rel="nofollow">https://www.quantumbranding.agency/</a></p><p>Facebook <a href="https://www.facebook.com/staeven" rel="nofollow">https://www.facebook.com/staeven</a></p><p>The Brandometry Group <a href="https://www.facebook.com/groups/brandometry" rel="nofollow">https://www.facebook.com/groups/brandometry</a></p><p><br></p><p>Would like to share your experience on the show? Send me a message at - <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a></p><p>Or on Linkedin - <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a></p><p>Join the newsletter to be notified when new episodes go live <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a></p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-7610146 http://edorozco.com Tue, 16 Feb 2021 09:00:00 +0000 4518 no full #6 – Share What You Know w/ Zach Hill #6 – Share What You Know w/ Zach Hill 6 Ed Orozco In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others. In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others. 

Zach is a passionate design-centered strategist that combines an obsession for user experience, product strategy, and process with a foundation in visual communication. Zach uses the experience from the variety of creative disciplines he has been involved in to inform his decisions as a consultant and strategist and inspire his visual solutions as a design communicator.

Zach is currently a UX Strategist at Scorpion, a marketing and technology company.

Connect with Zach:

Website - zachhill.io

Dribbble - https://dribbble.com/zrhill

Linkedin - https://www.linkedin.com/in/zrhill/

----

Would like to share your experience on the show? Send me a message at - ed@edorozco.com

Or on Linkedin - https://www.linkedin.com/in/eddzio/

Join the newsletter to be notified when new episodes go live edorozco.com

Support the show (https://www.patreon.com/edorozco)

]]> <p>In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others. <br><br>Zach is a passionate design-centered strategist that combines an obsession for user experience, product strategy, and process with a foundation in visual communication. Zach uses the experience from the variety of creative disciplines he has been involved in to inform his decisions as a consultant and strategist and inspire his visual solutions as a design communicator.</p><p>Zach is currently a UX Strategist at Scorpion, a marketing and technology company. <br><br>Connect with Zach:<br><br>Website - <a href="https://zachhill.io/" rel="nofollow">zachhill.io</a></p><p>Dribbble - <a href="https://www.instagram.com/zachrhill/" rel="nofollow">https://dribbble.com/zrhill</a></p><p>Linkedin - <a href="https://www.linkedin.com/in/zrhill/" rel="nofollow">https://www.linkedin.com/in/zrhill/</a></p><p>----<br><br>Would like to share your experience on the show? Send me a message at - <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a></p><p>Or on Linkedin - <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a></p><p>Join the newsletter to be notified when new episodes go live <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a></p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-7495471 http://edorozco.com Tue, 09 Feb 2021 14:00:00 +0000 2884 no full #5 – Sales Enablement w/ Crystal Nikosey #5 – Sales Enablement w/ Crystal Nikosey 5 Ed Orozco Crystal Nikosey explains the concept of Sales Enablement and its importance for small and large organizations. Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.

Crystal is a Sales & Sales Enablement Leader with 10 years of inside and field sales experience. Currently, Crystal, most recently, served as the Director, Customer Success/Enablement @ Tribyl; the industry's first Digital Value Selling™ platform that helps virtual Reps become experts at selling into different Industries, Buyers, and Use Cases, driving pipeline and productivity.

Previously, Crystal served in the Sales Enablement function with Endurance International and Cisco Systems, focusing on aligning go to market teams, creating content-rich sales assets, and managing large scale product launches across the sales org.

Prior to sales enablement, Crystal started as a BDR moving into inside sales, and finally an Enterprise Account Executive, selling SaaS solutions.

Crystal lives in Phoenix, AZ with her husband and 3 children.

Crystal's Linkedin https://www.linkedin.com/in/crystalnikosey/

----

Would like to share your experience on the show? Send me a message at - ed@edorozco.com

And on Linkedin - https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

]]> <p>Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.</p><p>Crystal is a Sales &amp; Sales Enablement Leader with 10 years of inside and field sales experience. Currently, Crystal, most recently, served as the Director, Customer Success/Enablement @ Tribyl; the industry&#39;s first Digital Value Selling™ platform that helps virtual Reps become experts at selling into different Industries, Buyers, and Use Cases, driving pipeline and productivity.</p><p>Previously, Crystal served in the Sales Enablement function with Endurance International and Cisco Systems, focusing on aligning go to market teams, creating content-rich sales assets, and managing large scale product launches across the sales org.</p><p>Prior to sales enablement, Crystal started as a BDR moving into inside sales, and finally an Enterprise Account Executive, selling SaaS solutions.</p><p>Crystal lives in Phoenix, AZ with her husband and 3 children.</p><p>Crystal&#39;s Linkedin <a href="https://www.linkedin.com/in/crystalnikosey/" rel="nofollow">https://www.linkedin.com/in/crystalnikosey/</a></p><p>----</p><p>Would like to share your experience on the show? Send me a message at - <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a></p><p>And on Linkedin - <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a></p><p>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.</p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-7412005 http://edorozco.com Tue, 02 Feb 2021 06:00:00 +0000 3192 no full #4 – Design Sprints w/ Steph Cruchon #4 – Design Sprints w/ Steph Cruchon 4 Ed Orozco In this episode, Steph Cruchon walks chats with us about the history of design sprints, their value and why they work. In this episode, Steph Cruchon chats with us about the history of design sprints, their value, and why they work.

Steph is the founder of Design Sprint Ltd., the first company in the world to offer design sprints commercially. He had an important role in the rate of adoption of the methodology in Europe and around the world. He's organized several events around design sprints and has personally run over 120 sprints since 2015.

Steph's Linkedin - 
https://www.linkedin.com/in/steph-cruchon/

Design Sprint Ltd's website - 
https://design-sprint.com/

iToday Conference - 
https://itoday.ch/

iToday Monthly Apéros -
https://itoday.ch/itoday-aperos/

----

Would like to share your experience on the show? Send me a message at - 
ed@edorozco.com

And on Linkedin - 
https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.


Support the show (https://www.patreon.com/edorozco)

]]> <p>In this episode, Steph Cruchon chats with us about the history of design sprints, their value, and why they work.<br><br>Steph is the founder of Design Sprint Ltd., the first company in the world to offer design sprints commercially. He had an important role in the rate of adoption of the methodology in Europe and around the world. He&#39;s organized several events around design sprints and has personally run over 120 sprints since 2015. <br><br>Steph&#39;s Linkedin - <br><a href="https://www.linkedin.com/in/steph-cruchon/" rel="nofollow">https://www.linkedin.com/in/steph-cruchon/<br></a><br>Design Sprint Ltd&#39;s website - <br><a href="https://design-sprint.com/" rel="nofollow">https://design-sprint.com/<br></a><br>iToday Conference - <br><a href="https://itoday.ch/" rel="nofollow">https://itoday.ch/<br></a><br>iToday Monthly Apéros -<br><a href="https://itoday.ch/itoday-aperos/" rel="nofollow">https://itoday.ch/itoday-aperos/<br></a><br>----<br><br>Would like to share your experience on the show? Send me a message at - <br><a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com<br></a><br>And on Linkedin - <br><a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a><br><br>Or visit <a href="https://www.edorozco.com/" rel="nofollow">edorozco.com</a> for more info.<br><br><br></p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-7273165 http://edorozco.com Tue, 19 Jan 2021 06:00:00 +0000 3087 no full #3 – Why Niching Down is a Good Idea #3 – Why Niching Down is a Good Idea 3 Ed Orozco In this episode we explore the concept of niching down and why it is so important to specialize in order to compete. We take a look at three of the most important reasons why you should focus your agency into a specific niche:Easier salesEasier... In this episode we explore the concept of niching down and why it is so important to specialize in order to compete. 

We take a look at three of the most important reasons why you should focus your agency into a specific niche:

  • Easier sales
  • Easier production and delivery
  • Easier scaleability

You can find more resources on growing your agency in my blog edorozco.com/blog.

----

Would like to share your experience on the show? Send me a message at ed@edorozco.com

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

]]> <p>In this episode we explore the concept of niching down and why it is so important to specialize in order to compete. <br><br>We take a look at three of the most important reasons why you should focus your agency into a specific niche:</p><ul><li>Easier sales</li><li>Easier production and delivery</li><li>Easier scaleability</li></ul><p>You can find more resources on growing your agency in my blog edorozco.com/blog.<br><br>----<br><br>Would like to share your experience on the show? Send me a message at <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a></p><p>And on Linkedin <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a></p><p>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.</p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-7142683 http://edorozco.com Tue, 05 Jan 2021 13:00:00 +0000 1259 no full #2 – The Value Of Strategy w/ Romina Kavcic #2 – The Value Of Strategy w/ Romina Kavcic 2 Ed Orozco In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.Romina is a Design Strategist who holds a... In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.

Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like Stellar.org, Databox, Xamarin, Singularity.NET, and others. She also has a post-graduate credential from Blockchain Strategy (Oxford University).

Romina has a course on design strategy that you can sign up for on her website designstrategy.guide that I recommend to check out.

You can reach out to Romina on

----
Would like to share your experience on the show?
Send me a message at ed@edorozco.com

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

]]> <p>In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.</p><p>Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like <a href="http://Stellar.org" rel="nofollow">Stellar.org</a>, Databox, Xamarin, <a href="http://Singularity.NET" rel="nofollow">Singularity.NET</a>, and others. She also has a post-graduate credential from Blockchain Strategy (Oxford University).</p><p>Romina has a course on design strategy that you can sign up for on her website <a href="https://designstrategy.guide/" rel="nofollow">designstrategy.guide</a> that I recommend to check out.</p><p>You can reach out to Romina on</p><ul><li>Linkedin <a href="https://www.linkedin.com/in/rominakavcic/" rel="nofollow">https://www.linkedin.com/in/rominakavcic/</a></li><li>Twitter <a href="https://twitter.com/rominadesigner" rel="nofollow">https://twitter.com/rominadesigner</a></li><li><a href="https://designstrategy.guide/" rel="nofollow">https://designstrategy.guide/</a></li></ul><p>----<br>Would like to share your experience on the show? <br>Send me a message at <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a></p><p>And on Linkedin <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a></p><p>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.</p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-6799315 http://edorozco.com Fri, 11 Dec 2020 13:00:00 +0000 4310 no full #1 – Value Based Pricing For Designers #1 – Value Based Pricing For Designers 1 Ed Orozco In this episode, we'll explore the concept of value-based pricing. This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best... In this episode, we'll explore the concept of value-based pricing.
This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best pricing model for your agency and what you need to get started.


----
Would like to share your experience on the show?
Send me a message at ed@edorozco.com

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

]]> <p>In this episode, we&#39;ll explore the concept of value-based pricing. <br>This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let&#39;s look at whether this is the best pricing model for your agency and what you need to get started.<br><br><br>----<br>Would like to share your experience on the show? <br>Send me a message at <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a></p><p>And on Linkedin <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a></p><p>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.</p><p><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)</p> Buzzsprout-6651748 http://edorozco.com Wed, 02 Dec 2020 09:00:00 +0000 585 no full Trailer Trailer Ed Orozco Hello! 


Welcome to the Growing Design Podcast


Where we help you grow your design agency


If you want to learn how to 


- How to price your services

- How to sell your expertise

- And how to attract the right type of clients


You've come to the right place. 


I’m your host, Ed Orozco - let's get started

]]> <p>Hello! </p><p><br></p><p>Welcome to the Growing Design Podcast</p><p><br></p><p>Where we help you grow your design agency</p><p><br></p><p>If you want to learn how to </p><p><br></p><p>- How to price your services</p><p>- How to sell your expertise</p><p>- And how to attract the right type of clients</p><p><br></p><p>You&#39;ve come to the right place. </p><p><br></p><p>I’m your host, Ed Orozco - let&#39;s get started</p> d130a0b3-d157-44c1-9497-d21dd8b1d8bd http://edorozco.com Tue, 01 Dec 2020 10:02:48 +0000 27 no