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        <title>SUSO Digital</title>
        <link>https://redcircle.com/shows/straight-up-seo</link>
        <language>en-US</language>
        <copyright>All rights reserved.</copyright>
        <itunes:subtitle>Get practical and transparent SEO insights</itunes:subtitle>
        <itunes:author>SUSO Digital</itunes:author>
        <itunes:summary>The straight talking SEO podcast to get practical and transparent insights. Find SEO opportunities for your clients, understand how to sell and discover powerful methods for organic growth through clear and honest conversations with industry experts.</itunes:summary>
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        <description><![CDATA[<p>The straight talking SEO podcast to get practical and transparent insights. Find SEO opportunities for your clients, understand how to sell and discover powerful methods for organic growth through clear and honest conversations with industry experts.</p>]]></description>
        
        <itunes:type>episodic</itunes:type>
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            <itunes:name>SUSO Digital</itunes:name>
            <itunes:email>deep@susodigital.com</itunes:email>
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                <itunes:title>The correct reaction to agency ghosting with Lee Caraher</itunes:title>
                <title>The correct reaction to agency ghosting with Lee Caraher</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Lee Caraher, CEO of San Francisco based PR Agency Double Forte, explains how agencies can manage prospects that ghost them part way through a sales cycle. Quick hint, it&#39;s all about respect. </p>]]></description>
                <content:encoded>&lt;p&gt;Lee Caraher, CEO of San Francisco based PR Agency Double Forte, explains how agencies can manage prospects that ghost them part way through a sales cycle. Quick hint, it&amp;#39;s all about respect. &lt;/p&gt;</content:encoded>
                
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                <link>https://susodigital.com/</link>
                <pubDate>Wed, 15 Nov 2023 18:01:54 &#43;0000</pubDate>
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                <itunes:duration>2377</itunes:duration>
                
                
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                <itunes:title>&#39;Speak Up,&#39; Katy Hendricks from Powell Communications</itunes:title>
                <title>&#39;Speak Up,&#39; Katy Hendricks from Powell Communications</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Meet Katy Hendricks, EVP of Business Strategy and Growth at Powell Communications.</p><p>Katy was kind enough to answer the questions of our female co-workers at SUSO and share her insights on how women can develop themselves in business.</p><p>Have a listen to these 12 punchy minutes of wisdom from Katy.</p>]]></description>
                <content:encoded>&lt;p&gt;Meet Katy Hendricks, EVP of Business Strategy and Growth at Powell Communications.&lt;/p&gt;&lt;p&gt;Katy was kind enough to answer the questions of our female co-workers at SUSO and share her insights on how women can develop themselves in business.&lt;/p&gt;&lt;p&gt;Have a listen to these 12 punchy minutes of wisdom from Katy.&lt;/p&gt;</content:encoded>
                
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                <link>https://susodigital.com/</link>
                <pubDate>Fri, 25 Aug 2023 15:15:45 &#43;0000</pubDate>
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                <itunes:duration>665</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How SEO helped Video Supply grow unexpectedly quick</itunes:title>
                <title>How SEO helped Video Supply grow unexpectedly quick</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Dallin Nead, CEO of Video Supply, takes us through his journey from paid marketing to SEO and the impact it had on his business.</p><p>We talk about:</p><ul><li>How Dallin thinks about SEO ROI</li><li>The challenges of implementing SEO</li><li>The strategy he adopted and results</li></ul><p><br></p><p><strong>More about Dallin Nead</strong></p><p>Dallin Nead helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world.</p><p>He helps brands clarify, create, and communicate their vision for a happier, more meaningful life, business, and community.</p><p>He consults with small and large companies including Princess Cruises, U.S. Marine Corp., Teachable, Run Like Clockwork, Culture Add Labs, and many others.</p>]]></description>
                <content:encoded>&lt;p&gt;Dallin Nead, CEO of Video Supply, takes us through his journey from paid marketing to SEO and the impact it had on his business.&lt;/p&gt;&lt;p&gt;We talk about:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How Dallin thinks about SEO ROI&lt;/li&gt;&lt;li&gt;The challenges of implementing SEO&lt;/li&gt;&lt;li&gt;The strategy he adopted and results&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;More about Dallin Nead&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Dallin Nead helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world.&lt;/p&gt;&lt;p&gt;He helps brands clarify, create, and communicate their vision for a happier, more meaningful life, business, and community.&lt;/p&gt;&lt;p&gt;He consults with small and large companies including Princess Cruises, U.S. Marine Corp., Teachable, Run Like Clockwork, Culture Add Labs, and many others.&lt;/p&gt;</content:encoded>
                
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                <link>https://susodigital.com/</link>
                <pubDate>Thu, 20 Jul 2023 20:29:06 &#43;0000</pubDate>
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                <itunes:duration>3142</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to create high-ranking content with AI &#43; discussing pros and cons of Google&#39;s new search</itunes:title>
                <title>How to create high-ranking content with AI &#43; discussing pros and cons of Google&#39;s new search</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Guest: Julia Mccoy, President at Content at Scale, a company that helps freelancers produce a months worth of SEO content in a day.</p><p>Host: Chetan Bhatt, Head of Growth at SUSO Digital, a white label SEO Agency headquartered in London.</p><p>This conversation strikes upon:</p><ul><li>The immense new traffic opportunities with Bard&#39;s AI assisted search.</li><li>What the new SERPS will look like</li><li>How to produce AI generated content at scale without detection from Google</li><li>The way humans + AI can collaborate successfully in SEO</li></ul>]]></description>
                <content:encoded>&lt;p&gt;Guest: Julia Mccoy, President at Content at Scale, a company that helps freelancers produce a months worth of SEO content in a day.&lt;/p&gt;&lt;p&gt;Host: Chetan Bhatt, Head of Growth at SUSO Digital, a white label SEO Agency headquartered in London.&lt;/p&gt;&lt;p&gt;This conversation strikes upon:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The immense new traffic opportunities with Bard&amp;#39;s AI assisted search.&lt;/li&gt;&lt;li&gt;What the new SERPS will look like&lt;/li&gt;&lt;li&gt;How to produce AI generated content at scale without detection from Google&lt;/li&gt;&lt;li&gt;The way humans &#43; AI can collaborate successfully in SEO&lt;/li&gt;&lt;/ul&gt;</content:encoded>
                
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                <pubDate>Tue, 16 May 2023 13:41:02 &#43;0000</pubDate>
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                <itunes:duration>1362</itunes:duration>
                
                
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                <itunes:title>Building an Agency in 2023: Understanding your values &amp; prioritising user experience</itunes:title>
                <title>Building an Agency in 2023: Understanding your values &amp; prioritising user experience</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Alex Blondin, cofounder at Everything Is User Experience passionately explains the power of user experience insights and the impact of creating a values based Agency in 2023.</p>]]></description>
                <content:encoded>&lt;p&gt;Alex Blondin, cofounder at Everything Is User Experience passionately explains the power of user experience insights and the impact of creating a values based Agency in 2023.&lt;/p&gt;</content:encoded>
                
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                <pubDate>Thu, 13 Apr 2023 00:25:47 &#43;0000</pubDate>
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                <itunes:duration>2675</itunes:duration>
                
                
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                <itunes:title>LinkedIn B2B personal branding with Finn Thormeier</itunes:title>
                <title>LinkedIn B2B personal branding with Finn Thormeier</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Finn Thormeier is founder at Project 33, a B2B personal branding agency. He shares with us a tested implementable strategy for founders on LinkedIn.</p>]]></description>
                <content:encoded>&lt;p&gt;Finn Thormeier is founder at Project 33, a B2B personal branding agency. He shares with us a tested implementable strategy for founders on LinkedIn.&lt;/p&gt;</content:encoded>
                
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                <pubDate>Wed, 21 Dec 2022 01:45:16 &#43;0000</pubDate>
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                <itunes:duration>3084</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:title>How to build profitable B2B Communities</itunes:title>
                <title>How to build profitable B2B Communities</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Daniel gives a practical breakdown on what B2B communities are, where to start, who in your company should start building them and how to monetize and scale the effort.</p><p><strong>Bio:</strong></p><p><span>Daniel de la Cruz is the founder &amp; chief learner of Polymensa - providing non-ego advisory boards to agencies. He&#39;s met over 3,000 agencies, getting a behind the curtain look on how they are run. As part of that journey he built The Agency Collective, a peer community for agency founders and has helped 100s of agencies successfully grow their agency. As part of his overall life mission Daniel is committed to helping young people out of a life of crime at the charity Gloves Not Gunz.</span></p><p><strong>Website:</strong></p><p><span>www.polymensa.com</span></p><p><strong>Social:</strong></p><p><span>https://uk.linkedin.com/in/agencies</span></p><p><span>https://www.instagram.com/dantheagencyman/</span></p>]]></description>
                <content:encoded>&lt;p&gt;Daniel gives a practical breakdown on what B2B communities are, where to start, who in your company should start building them and how to monetize and scale the effort.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Bio:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Daniel de la Cruz is the founder &amp;amp; chief learner of Polymensa - providing non-ego advisory boards to agencies. He&amp;#39;s met over 3,000 agencies, getting a behind the curtain look on how they are run. As part of that journey he built The Agency Collective, a peer community for agency founders and has helped 100s of agencies successfully grow their agency. As part of his overall life mission Daniel is committed to helping young people out of a life of crime at the charity Gloves Not Gunz.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Website:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;www.polymensa.com&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Social:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;https://uk.linkedin.com/in/agencies&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;https://www.instagram.com/dantheagencyman/&lt;/span&gt;&lt;/p&gt;</content:encoded>
                
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                <pubDate>Thu, 24 Nov 2022 01:55:34 &#43;0000</pubDate>
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                <itunes:duration>2817</itunes:duration>
                
                
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                <itunes:title>Content &amp; Ad strategies brands should anticipate over the next 5 years with Bill Herling</itunes:title>
                <title>Content &amp; Ad strategies brands should anticipate over the next 5 years with Bill Herling</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Bill paints a clear picture of how technology and content will shape the next five years. What strategies should brands anticipate?  How will developing trust with customers evolve? How will thinking like a publisher define success?</p><p>Guest: </p><p>Bill Herling, CEO &amp; Founder at Humming,  a company which which seeks to make ad creation, placement and adaptation automated. </p><p><br></p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;Bill paints a clear picture of how technology and content will shape the next five years. What strategies should brands anticipate?  How will developing trust with customers evolve? How will thinking like a publisher define success?&lt;/p&gt;&lt;p&gt;Guest: &lt;/p&gt;&lt;p&gt;Bill Herling, CEO &amp;amp; Founder at Humming,  a company which which seeks to make ad creation, placement and adaptation automated. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
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                <pubDate>Mon, 03 Oct 2022 22:50:40 &#43;0000</pubDate>
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                <itunes:duration>2277</itunes:duration>
                
                
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                <itunes:title>How to increase brand reach using diversity marketing with  Chris Kenna, Chairman at Brand Advance</itunes:title>
                <title>How to increase brand reach using diversity marketing with  Chris Kenna, Chairman at Brand Advance</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Chris Kenna is Chairman &amp; Founder of Brand Advance Group, which helps the world&#39;s largest brands and agencies reach diverse communities, at scale, with authenticity through diversity media, insights, and technology.</p><p>In this episode, Chris explains how the demographics of major markets are changing and how brands can target growing communities with buying power. He also explains how brands are missing out on reach due to unnecessary ad-blocking and the open-access data-driven solutions for better ad placement.</p>]]></description>
                <content:encoded>&lt;p&gt;Chris Kenna is Chairman &amp;amp; Founder of Brand Advance Group, which helps the world&amp;#39;s largest brands and agencies reach diverse communities, at scale, with authenticity through diversity media, insights, and technology.&lt;/p&gt;&lt;p&gt;In this episode, Chris explains how the demographics of major markets are changing and how brands can target growing communities with buying power. He also explains how brands are missing out on reach due to unnecessary ad-blocking and the open-access data-driven solutions for better ad placement.&lt;/p&gt;</content:encoded>
                
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                <pubDate>Mon, 12 Sep 2022 14:41:44 &#43;0000</pubDate>
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                <itunes:duration>2465</itunes:duration>
                
                
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                <itunes:title>Client Focus: What a great team of SEOs is, with Deep Shah</itunes:title>
                <title>Client Focus: What a great team of SEOs is, with Deep Shah</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>SEO is a constantly changing landscape and requires teams with diverse backgrounds and skill sets to serve clients efficiently. Deep Shah, Project Manager, explains how SUSO Digital had developed its team of SEOs over the last three years and the benefits to clients.</p><p><br></p><p>With your host: Chetan Bhatt, Marketing Manager at SUSO Digital</p>]]></description>
                <content:encoded>&lt;p&gt;SEO is a constantly changing landscape and requires teams with diverse backgrounds and skill sets to serve clients efficiently. Deep Shah, Project Manager, explains how SUSO Digital had developed its team of SEOs over the last three years and the benefits to clients.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With your host: Chetan Bhatt, Marketing Manager at SUSO Digital&lt;/p&gt;</content:encoded>
                
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                <pubDate>Fri, 26 Aug 2022 17:13:26 &#43;0000</pubDate>
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                <itunes:duration>1443</itunes:duration>
                
                
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                <itunes:title>SEO Sales: How to make SEO&#39;s value clear to clients with Rafid Nassir</itunes:title>
                <title>SEO Sales: How to make SEO&#39;s value clear to clients with Rafid Nassir</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>Head Of Business Development, Rafid Nassir, and CEO, Will Bagnall at white label SEO agency SUSO Digital talk openly about how they communicate with clients to help them understand SEO&#39;s value to their businesses.</p><p>This is an episode for business leaders who want to understand the short-term and long-term value of SEO and how SUSO makes the experience of understating this easy.</p><p>With host, Chetan Bhatt, Marketing Manager at SUSO Digital.</p><p>For more SEO tips &amp; support from us head to https://susodigital.com/</p>]]></description>
                <content:encoded>&lt;p&gt;Head Of Business Development, Rafid Nassir, and CEO, Will Bagnall at white label SEO agency SUSO Digital talk openly about how they communicate with clients to help them understand SEO&amp;#39;s value to their businesses.&lt;/p&gt;&lt;p&gt;This is an episode for business leaders who want to understand the short-term and long-term value of SEO and how SUSO makes the experience of understating this easy.&lt;/p&gt;&lt;p&gt;With host, Chetan Bhatt, Marketing Manager at SUSO Digital.&lt;/p&gt;&lt;p&gt;For more SEO tips &amp;amp; support from us head to https://susodigital.com/&lt;/p&gt;</content:encoded>
                
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                <pubDate>Thu, 04 Aug 2022 23:51:49 &#43;0000</pubDate>
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                <itunes:duration>2204</itunes:duration>
                
                
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                <itunes:title>A journey from PPC to SEO with Dan Fallon</itunes:title>
                <title>A journey from PPC to SEO with Dan Fallon</title>

                
                
                <itunes:author>SUSO Digital</itunes:author>
                
                <description><![CDATA[<p>An open and honest discussion with Dan Fallon about his journey from selling his PPC agency, Search Star, in 2020 to becoming advisor at SUSO Digital, an SEO Agency.</p><p>We touch on a range of questions including: Which business goals align best with SEO? Where do the opportunities lie in SEO? What makes a good SEO agency?</p><p>The Panel:</p><p>Daniel Fallon, who sold Search Star, a Pay Per Click Agency, in 2020</p><p>Will Bagnall, CEO at SUSO Digital a white label SEO Agency</p><p>Chetan Bhatt, Digital Marketer and Your Host</p>]]></description>
                <content:encoded>&lt;p&gt;An open and honest discussion with Dan Fallon about his journey from selling his PPC agency, Search Star, in 2020 to becoming advisor at SUSO Digital, an SEO Agency.&lt;/p&gt;&lt;p&gt;We touch on a range of questions including: Which business goals align best with SEO? Where do the opportunities lie in SEO? What makes a good SEO agency?&lt;/p&gt;&lt;p&gt;The Panel:&lt;/p&gt;&lt;p&gt;Daniel Fallon, who sold Search Star, a Pay Per Click Agency, in 2020&lt;/p&gt;&lt;p&gt;Will Bagnall, CEO at SUSO Digital a white label SEO Agency&lt;/p&gt;&lt;p&gt;Chetan Bhatt, Digital Marketer and Your Host&lt;/p&gt;</content:encoded>
                
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                <guid isPermaLink="false">c7e708f3-e435-4f6e-9a71-f07b0286e5c0</guid>
                <link>https://susodigital.com/</link>
                <pubDate>Tue, 19 Jul 2022 00:46:11 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/8/5/15/e171e3f7-3d12-4e57-8ebe-ea924916eec1_341-41e0-b82a-ea8c419b0932_untitled_design__5_.jpg"/>
                <itunes:duration>1901</itunes:duration>
                
                
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