The Drip

Email is the Homepage of Today

Tue, 28 Feb 2023 06:29:00 +0000

This episode is a deep dive into the world of business newsletters. What works? Where to start? How to identify success beyond list size and open rate.

Jason Schulweis is the President & CEO of JBS Growth, an advisory firm that helps companies grow revenue through partnership, go-to-market, and marketing strategy. He was most recently the EVP, Brand Partnerships & Creative Studio at Morning Brew, a leading business media and content brand, overseeing two departments: Brand Partnerships and the Creative Studio.

Tactics are Where Action and Value Exist

Tue, 14 Feb 2023 06:00:00 +0000

James O'Brien is the President of Custom, which is Digiday's in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.

What Does Lucy in Liverpool Think?

Tue, 20 Dec 2022 06:11:00 +0000

Today I'm joined by Kim Infanti. Kim is the Executive Director of Digital Engagement within the Office of Alumni Engagement at Syracuse University. In this episode, we talk about lessons learned as a journalist using Twitter to source story ideas; what channels and strategies are working best in alumni development, and how to measure ROI beyond fundraising.

Experiment to Fail

Tue, 13 Dec 2022 06:41:00 +0000

Today I'm joined by Melissa Lawton. Melissa is the Chief Content Officer at SailGP. In this episode, we talk about creating content for an emerging sports league; navigating digital and broadcast audiences, and the importance of experimenting to fail.

Don't Just Make an Appearance

Tue, 06 Dec 2022 06:18:00 +0000

Today I'm joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that's part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.

Student Athletes are Next Gen Sports Creators

Tue, 29 Nov 2022 05:56:00 +0000

Today I'm joined by Dev Sethi. Dev is Director of Student Athletes and Sports Creators at Meta and former Head of Sports at Instagram. In this episode, we talk about what sports content is performing best across the Meta platform; how Name Image and Likeness legislation in the NCAA has changed the social media landscape, and what college athletes are asking Dev when he visits them on campus.

Make Fantasy the Main Thing

Tue, 22 Nov 2022 06:00:00 +0000

Today I'm joined by Eric Herd. Eric is the founder of A2Z Ventures and he has long been a leader in the sports media and sports content industry. In this episode, we go deep into the fantasy sports and sports gambling categories. What works? Where to start? And how can challenger sports media brands best leverage fantasy and betting to drive awareness for their games and programming.

The Tokenization of Sports Ownership

Tue, 15 Nov 2022 06:00:00 +0000

Today I'm joined by Andrew Hippert. Andrew is the Investment Principal at the Techstars Sports Accelerator powered by Indy. In this episode, we talk about go to market strategies that work in the sports, health and wellness sectors; how sports startups can compete with the media behemoths in content, and how Web3 is impacting the future of fan engagement and sports ownership.

Empower Employee Voices by Listening to Their Voices

Tue, 31 May 2022 05:28:00 +0000

Kristin Cooke is the Communications Manager at Citizens Bank. In this episode, we talk about helping to write employees into the company narrative; ways that employee content can be used to promote a safe work environment, and how objectives and key results can help disparate communications teams build alignment.

How to Market and Amplify Medical Research

Tue, 24 May 2022 05:57:00 +0000

Jeff Koslofsky is a Senior Marketing Communications Manager at the University of Rochester Medical Center. In this episode, we talk about communicating complex scientific research in lay terms; channel strategies that reach a diverse stakeholder set, and what type of medical related information wins on LinkedIn.

Choreography is Required for Modern Marketing

Tue, 17 May 2022 14:30:21 +0000

Greg Young is the Executive Vice President and Co-Lead of Integrated Media Strategy, North America at Weber Shandwick. In this episode, we talk about how brands are defining integrated media, why shared media is the ultimate threshold for brands, and how to best build collaboration across disparate agency partners.

Messaging a Logistics Company

Tue, 10 May 2022 05:08:00 +0000

Ben Johnson is the Founder and CEO at Spruce, which is a leading provider of home services to apartment residents. In this episode, we talk about Spruce's eureka moment, nuances in messaging a services marketplace, and how to best partner with SMBs.

Everyone Has a Personal Relationship with Sound

Tue, 03 May 2022 06:16:00 +0000

Scott Simonelli is the CEO of Veritonic, an audio intelligence company. In this episode, we talk about what audio intelligence means to brands and marketers and what metrics they should be evaluating as they consider the role of audio in their marketing mix.

The Role that AdTech Plays in Podcasting

Tue, 26 Apr 2022 03:46:00 +0000

Today I'm joined by Bryan Barletta. Bryan is the founder of Sounds Profitable, which is a newsletter and podcast that focuses on the business of podcasting. In this episode, we talk about the criteria that marketers and ad buyers should consider as they navigate deploying media in podcasting. It's an awesome conversation where we talk about CPMs, buying strategies, and how to best measure attribution.

You can learn more about Bryan's podcast here.

10 People Review Your Deck

Tue, 29 Mar 2022 02:54:00 +0000

Today I'm joined by Templafy's CMO, Greg Sheppard. In this episode, we dig into some new research that Templafy released on the bottlenecks and red tape that exist around how large enterprises create content.

We Talk to Them as One of Them

Tue, 22 Mar 2022 02:23:00 +0000

Today I'm joined by Kathryn Moody. Kathryn is a Senior Editor at Industry Dive where she oversees their HR focused publication, HR Dive. In this episode, we talk about what HR professionals are most interested in; the importance of broccoli content, and doubling down on newsletters.

Segmentation of Member Communications

Tue, 15 Mar 2022 02:47:00 +0000

Brooke Bergen is the Director of Public Relations and Member Communications at the Association of American Medical Colleges. In this episode, we talk about audiences and communications segmentation across membership; channel strategies that work best across these specific member segments, and how lifecycle messaging works at a membership organization.

Marketing is Over Acronymized

Tue, 08 Mar 2022 03:18:00 +0000

Kate Adams is the Senior Vice President of Marketing at Validity. In this episode, we talk about how marketers can de-jargon themselves; where a sales development rep should sit within the organization, and how the migration from tokenization to personalization is the marketing innovation that's most pressing in 2022.

Sustainability is about Responsibility and Inclusivity

Tue, 01 Mar 2022 04:48:00 +0000

Katherine Pickus is the Vice President of Sustainability and Global Impact at Tyson Foods. In this episode, we talk about authentically telling the sustainability story; ESG benchmarks that businesses and consumers should measure, and what sustainability 2.0 looks like.

Engagement, Commitment, and Motivation

Thu, 24 Feb 2022 04:11:00 +0000

Andrew Tuchfeld is the Director of People Relations at Braze. In this episode, we talk about measuring motivation and commitment; how to keep colleagues engaged through the various life stages that a company might experience, and what managers are asking for as they continue to navigate employee enablement.

Twitter Spaces: Your Zone of Genius

Tue, 22 Feb 2022 04:40:00 +0000

Today I'm joined by Juleyka Lantigua and Manuela Bedoya. Juleyka is the founder and Manuela is the marketing lead at LWC Studios, which is an award-winning and Peabody-nominated digital media studio that produces original narrative-driven works with a social-justice vein. In this episode, we talk about the social audio landscape and do a deep dive on Twitter Spaces.

Storytelling Trust and Accessibility

Thu, 17 Feb 2022 04:34:00 +0000

Today I'm joined by Rachel Charlesworth. Rachel is the Director of Marketing at SeedInvest. In this episode, we talk about how to message differentiation in the VC space; how to tell success stories when the story can be seven or eight years long, and what role trust and credibility play in product marketing.

B2Bs Often Struggle to Identify Their Uniqueness

Tue, 15 Feb 2022 03:36:00 +0000

Today I'm joined by Tom Shapiro. Tom is the CEO of Stratabeat, a b2b marketing and branding agency. In this episode, we talk about why you shouldn't follow best practices; how executive briefings can drive b2b sales, and how your creativity and not your tech or processes is your brand's secret power.

You can purchase Tom's new book here.

How to Transfer Trust

Thu, 10 Feb 2022 03:58:00 +0000

Today I'm joined by David Homan. David is the CEO of Orchestrated Opportunities and in this episode, we talk about how building ecosystems of trust can best be structured and leveraged by businesses and their partners.

If There's a Question of Reputation You Need a Comms Plan

Tue, 08 Feb 2022 04:05:00 +0000

Today I'm joined by Rebecca Binder. Rebecca is a Senior Managing Director at RF Binder. In this episode, we talk about what it means to have an integrated communications plan; how agencies can best procure and roll out new technology, and where communications should live during a brand's lifecycle.

Sustainability & Justice Aren't Niche Fields

Thu, 03 Feb 2022 04:13:00 +0000

Today I'm joined by Kate Roski. Kate is the Director of Growth at Net Impact. In this episode, we talk about building careers in sustainability and justice; how corporate partners can best connect with students on these topics, and what growth at non-profits might mean in the years to come.

The Race for Culture

Tue, 01 Feb 2022 03:09:00 +0000

Megan Pittman is the VP of People at Policygenius. In this episode, we talk about the ways that companies can compete for talent beyond title and salary; how to measure company values like transparency, and how Dolly Parton plays a part in the Policygenius company all hands and in recognition.

Live Your Truth With Your Employees

Thu, 27 Jan 2022 03:21:00 +0000

Jennifer Poppers is the Head of Employee and Culture Communications at The RealReal. In this episode, we talk about The Real Real's new intranet initiative; how an external communications background has helped to inform internal communications strategies, and how a codified values framework for the company delivers focused content strategies.

The Record of the World's Activities

Tue, 25 Jan 2022 04:24:00 +0000

Andrew Vontz is the Vice President of Communications at Strava. In this episode, we talk about defining and focusing a brand's foundational narrative; user-centric vs. you-centric storytelling, and his excellent podcast Choose the Hard Way.

You Don't Want to be Performative

Thu, 20 Jan 2022 04:18:00 +0000

Joanie Wang is the Director of Marketing and Brand at Expensify. In this episode, we talk about the role that DEI conversations play in employee experience; how values based marketing can best be done authentically, and how Expensify structures its team to allow for transparent internal communications and feedback.

The Drive Into The Office is Collaboration and Socialization

Tue, 18 Jan 2022 04:18:00 +0000

Today I'm joined by Marissa Cardon. Marissa is the Vice president of People Programs and Operations at NextRoll, a marketing technology company. In this episode, we talk about how NextRoll prepared for virtual work; why they returned to the office, and new content tactics that are being used to promote collaboration and inter-team alignment.

The Key to Building Alignment is Knowing Your Audience

Thu, 13 Jan 2022 03:09:00 +0000

Today I'm joined by Cindy Wang. Cindy is the Chief of Staff and Head of B2B at Boxed. In this episode, we talk about building alignment among executives; communicating with staff in the field, and tactics for keeping sales people engaged.

BONUS POD: We're Dealing with Humans and Emotions First

Wed, 12 Jan 2022 04:38:00 +0000

Kristin Hancock is the VP of Community and Engagement at ICology: a community purpose built for internal communicators. In this episode, we talk about what internal communicators are looking for in community; how to benchmark success when the nature of the work is private, and what tactics smart internal communicators are leveraging in 2022.

ICology is hosting its first ever Tuesday Toolsday event and you can learn more by visiting www.joinicology.com. Give ICology a follow on LinkedIn, Instagram, and Twitter.

Internal Comms Will Shape the Culture

Tue, 11 Jan 2022 04:18:00 +0000

Today I'm joined by Jaclyn Sass. Jackie is the Director, Global Internal Communications at Merkle. In this episode, we talk about the future of the internal communications role; the need to merge communications with culture and employee experience, and how data can help to inform a company's internal communications motions.

Learn more about Merkle's 2021 Customer Experience Imperatives.

Communications is Hard and It's Worth Doing Well

Thu, 06 Jan 2022 04:11:00 +0000

Today I'm joined by Sarah Alves. Sarah is the Internal Communications Manager at Rev, a tech company based in Austin and San Francisco. In our conversation, you'll hear Sarah's passion for creating environments where employees feel in the loop and connected; how internal communications practitioners can best balance supporting executives while still being a central voice in the company, and how Rev leverages channels like Slack.

We Orient Content Around Making Life Easier

Tue, 04 Jan 2022 03:35:00 +0000

Jackie Berg is SVP of Marketing for Olo, a leading on-demand commerce platform powering the restaurant industry’s digital transformation. In this episode, we talk about the relationship between Marketing and Customer Success; content that helps to operationalize the platform, and the "Netflixication" of company conferences.

Retention is an Output of Employee Advocacy

Tue, 21 Dec 2021 04:38:00 +0000

Christina Knittel heads PR and Communications for WalkMe. In this episode, we talk about the who, where, what, and why of employee advocacy.

We Don't Want Your First Week to be About Logistics

Thu, 16 Dec 2021 04:41:00 +0000

Yael Malek is the VP of People at Gainsight. In this episode, we talk about what works and what doesn't during the first week of onboarding; how a Reid Hoffman concept called the Alliance helps to build coaching and mentorship at the company, and how child-like joy manifests itself in content strategies.

What is it Like to Actually Work at Your Company?

Tue, 14 Dec 2021 03:15:00 +0000

Allison Sproul leads the People and Talent function at connectRN. In this episode, we talk about how talent leaders can hire for mission; how they can reduce barriers around equity and inclusion, and what the difference is between a committee and an ERG.

Provide a Painkiller & Not a Vitamin

Thu, 09 Dec 2021 02:54:00 +0000

Rachael Hensley is the Director of PR and Communications at Shippo. In this episode, we talk about storytelling to Main Street; what internal brand means, and how elements of internal communications can be leveraged for external use and vice versa.

What's New That People Can Enjoy Using?

Tue, 07 Dec 2021 04:07:00 +0000

Natalie Vegel is the Senior Director of Communications at GIPHY. In this episode, we talk about major partner management with a small team; pitching stories that aren't necessarily new but that have updates, and how to maintain a newsroom culture remotely.

Prioritize Quality as Well as Quantity

Thu, 02 Dec 2021 03:11:00 +0000

Erica Chappell is the Managing Editor of Content at ClickUp. In this episode, we talk about email marketing flows; promotional offers in SaaS, and best practices around SEO.

In SaaS, They're Buying the Future of the Software

Tue, 30 Nov 2021 04:02:00 +0000

Kristina Simkins is the Vice President of Product at Lessonly by Seismic. In this episode, we talk about communicating product roadmaps; building alignment across disciplines, and why you should consider putting the faces of your team on your slide decks.

Allow Employees to do Self Discovery

Tue, 23 Nov 2021 04:09:00 +0000

Becky Graebe is Senior Director, Communication Strategy, at Firstup. In this episode, we talk about communicating with frontline employees; how businesses can best leverage multipoint communication channels, and how employee advocacy is also an employee engagement tactic.

Closing Starts with the First Call

Thu, 18 Nov 2021 03:02:00 +0000

Greg Russell is the Head of Talent at Snapdocs. In this episode, we talk about values based recruiting; how the company story lives across the candidates recruitment process, and how the D in diversity can best live with the E and I in equity and inclusion.

I Like the Term, "Work from Anywhere"

Tue, 16 Nov 2021 03:36:00 +0000

Elisabeth Wang is the Executive Director of Brand Building and Communications at Piedmont Healthcare, which is Georgia’s largest healthcare provider. In this episode, we talk about elevating promise stories; communicating across multiple stakeholder groups, and why work from anywhere is a better framing than work from home or hybrid work.

Meme Acquisition is a Line Item

Thu, 11 Nov 2021 03:11:00 +0000

Mark Jung is the Vice President of Marketing at Dooly. In this episode, we talk about marketing loops; why SaaS companies need to be their own media arms, and what product led sales actually means.

Read about the 30 Sales Memes Your Manager Doesn't Want you to See

A New Vulnerability Around Parenting

Tue, 09 Nov 2021 02:33:00 +0000

Jen Fox is the Director of People and Culture at Justworks. In this episode, we define employee holistic wellness; how ERGs reflect core company values, and what role parenting might play in the future of the workforce.

Maintaining Feelings of Connectedness

Thu, 04 Nov 2021 02:32:00 +0000

Makenzie LaBare is a People Experience and Programs Manager at Amplitude. In this episode, we talk about rethinking onboarding flows for distributed work; building and executing on employee personas, and how to measure the cultural impact of your content and events.

Great Rituals Can Build Effective Teams

Tue, 02 Nov 2021 02:45:00 +0000

Rachel Colson leads communications at Coda. In this episode, we talk about repurposing content; media training in between the lines of personal and professional brand, and Dory the fish from Nemo.

Working in the Users Best Interest

Thu, 28 Oct 2021 02:58:00 +0000

Tas Bober is the Director of Digital and Website at Tealium. In this episode, we talk about how to best orchestrate various disciplines and competencies in website rollout; building SEO frameworks for content contributors, and some best practices around trying new marketing channels and strategies.

Some Best Practices Don't Require Capital

Tue, 26 Oct 2021 02:34:00 +0000

Andrea Long is a Senior Manager, Global Employer Brand & Recruitment Marketing at DoorDash. In this episode, we talk about marketing and sponsorship strategies for employer branding, where to start with DEI, and Andrea's very innovative start up, Swag by Asayo.

"HRing" in 2021: Being Comfortable with Being Uncomfortable

Thu, 21 Oct 2021 03:29:00 +0000

Whitney Hoffman-Bennett is the Vice President of Talent and Culture at Callrail. In this episode, we talk about maintaining and building culture when there's a change in leadership and lessons learned over the last year and a half around DEI and employee well being.

Planning Launch Rhythms Around "Big Rocks"

Tue, 19 Oct 2021 02:56:00 +0000

Chris Mills is the VP of Product Marketing at Salesloft. In this episode, we talk about how and why Salesloft revised their go to market cadence; how product marketing can best interface with sales enablement, and what goes into a major rebrand.

In Culture Building, We're Good at Addition but Not Subtraction

Thu, 14 Oct 2021 02:17:00 +0000

Stacey Porter is the VP of People Operations and Strategy at Outset Medical. In this episode, we talk about content strategies for talent teams; how to build and support rituals in the workplace, and how to discard elements of your culture.

Including Your People Helps the Message Stick

Tue, 12 Oct 2021 02:48:00 +0000

Craig Smith is the owner of The Big Picture People, a UK based communications agency that creates unique, visual communication tools that share the organization's big picture with its people.

Learn about The Big Picture People here: www.thebigpicturepeople.co.uk

Localize the Message as Much as You Can

Thu, 07 Oct 2021 01:23:00 +0000

Cara Meiselman is the Director of Strategic Content Marketing and Performance at Slice. In this episode, we talk about creating content that not only drives inbound sales interest, but also facilitates an outside sales motion. And how to localize your message on a topic as passionate as Chicago deep dish or a New York slice.

Find the Words that Define You

Tue, 05 Oct 2021 02:08:00 +0000

Alexcia Chambers is the Head of Communications at GetUpside. In this episode, we talk about creating and redefining a shared company language; getting alignment across internal and external stakeholders on this language, and how you tell the media story as you grow.

Alexcia and GetUpside are hiring. Click here to learn more.

Colleagues that are Part of the Process are Excited About it

Thu, 30 Sep 2021 02:19:00 +0000

Tausha Cowan is the Director, Internal Communications & Knowledge Management at American Express Travel. In this episode, we talk about leaning on colleagues from across the world to help localize messaging and positioning and how a new intranet enabled a more responsive form of employee engagement.

Becoming Part of the Conversation in K-12 Education

Tue, 28 Sep 2021 03:00:00 +0000

Jenna Buckle is the Senior Content Marketing Manager at Panorama Education. In this episode, we talk about content targeted to the K-12 market; leveraging Twitter; and optimizing product messaging for different personas,.

The Tail of Crisis is a Long One

Thu, 23 Sep 2021 02:41:00 +0000

Seth Arenstein is the Editor at PR News. In this episode, we talk about crisis communications. What's the difference between a situation, a problem, and crisis and how to best consider the various stakeholders that are impacted by a crisis?

Marketing Works to Help Fulfill the Promises

Tue, 21 Sep 2021 02:58:00 +0000

Mark Kilens is the VP of Marketing and Community at Drift. In this episode, we talk about mapping content marketing initiatives to revenue goals, marketing as the hub for internal engagement, and L&D as part of the marketing remit.

We Tend to Confuse Satisfaction and Effectiveness

Thu, 16 Sep 2021 02:03:00 +0000

Katie Macaulay is the owner and Managing Director at AB, the oldest dedicated internal communications agency in the UK. In this episode, we talk about how the client ask around internal communications has changed over the last few years; what role technology might play in measuring employee engagement, and why employee well being is not only an HR concern, but that of internal communications.

Learn about AB Communications here: www.abcomm.co.uk

Empathy is the Main Channel

Tue, 14 Sep 2021 01:59:00 +0000

Julia Waneka is the Head of Communications at Faire, a platform for independent retailers and brands. In this episode, we talk about the importance of data in telling the independent retailer story; leveraging authenticity and the hero's journey in brand storytelling, and best practices around effective internal communications by committee.

People Don't Want to be Sold to. They Want to Discover.

Thu, 09 Sep 2021 02:13:00 +0000

Janet Jaiswal is the Vice president of Global Marketing at CloudBeds, a leading hospitality platform. In this episode, we talk about contextualizing the message against buying personas and how the pandemic has impacted the international hospitality industry.

It Doesn't Have to be Boring

Tue, 07 Sep 2021 02:29:00 +0000

Jon Leiberman is the Vice President of Content, Influencer, and Social at DemandBase. In this episode, we talk about winning strategies for LinkedIn and leveraging internal audiences for both content creation and content feedback.

People Need to Interact in a Variety of Ways

Thu, 02 Sep 2021 03:20:00 +0000

Leslie Ankney is the Communications Lead at Anchorage Digital, which is the first federally chartered digital asset bank. In this episode, we talk about how storytelling about crypto has evolved over the last few years; how to collaborate with large institutions around partner communications, and best practices around internal media training.

How Slack Uses Slack

Tue, 31 Aug 2021 02:39:00 +0000

Amanda Atkins is a communications and culture leader at Slack, where she has played an integral role in defining the best practices on how to leverage Slack as a company messaging and collaboration tool. In this episode, we talk about messaging strategies for major company milestones; building culture through a collaboration platform, and how to operate without email.

Creating a Connected Brand of Support

Thu, 26 Aug 2021 02:18:00 +0000

David Tubbs is the Director of Marketing Communications at ApplyBoard. In this episode, we talk about leveraging the wisdom of colleagues to help localize marketing creative and how ApplyBoard leads its hiring and onboarding process through the lens of cultural fit.

Education is 100% the Basis for our Touchpoints

Tue, 24 Aug 2021 03:02:00 +0000

Becky McClain is the Director of Communications at Paxos, which is a blockchain infrastructure company. In this episode, we talk about messaging crypto in a constantly evolving media landscape; how education is at the core of the companies marketing and communications activities, and how the company tackles the storylines that are anti-crypto.

Community is a Competitive Moat

Thu, 19 Aug 2021 02:04:00 +0000

Khalid El Khatib is the SVP of Marketing and Communications at Stack Overflow. In this episode, we talk about building cross functional alignment; marketing to developers, and how internal events not only build culture but how they can also improve product.

Step 1: Identify the Truths of Your Brand

Tue, 17 Aug 2021 03:50:00 +0000

Jordan Sher is the Vice President of Marketing at OpsRamp. In this episode, we discuss how to identify and live your brand; what marketing functions should be insourced versus outsourced, and the companies amazing work in supporting employees in India throughout Covid.

People Are the Most Important Business Lever

Thu, 12 Aug 2021 03:54:00 +0000

Amy Hsuan is VP of People and Strategy at Mixpanel. In this episode, we talk about approaching people operations through a strategy lens; evaluating and optimizing for employee engagement, and how CSR plays a role in defining corporate culture.

Every Team Member is AI Native

Tue, 10 Aug 2021 02:49:00 +0000

I'm joined by Dhoreena Ventura and Chris Radanovic of Liveperson. In this episode, we discuss best practices around fostering technical education in the workplace; how to create engaging internal seminars, and how an internal company podcast works in tandem with office hours.

Connection. Challenge. Collaboration.

Fri, 06 Aug 2021 02:23:00 +0000

Dan O'Mahony is GM and EVP at Inkhouse in San Francisco. In this episode, we talk about fostering an environment where young professionals can thrive; reducing employee churn; owned content strategies for startups, and why a crisis comms playbook is necessary for early stage companies.

Don't Always Jump on the News Opportunity

Wed, 04 Aug 2021 02:19:00 +0000

Ilina Cashiola is the VP of Communications at Arctic Wolf. In this episode, we talk about lessons learned from her experience managing Crowdstrike's response to the cyber hack of the DNC in 2016; what role crisis comms plays at growth stage startups, and how to best evaluate thought leadership content.

What's Engagement Generation?

Mon, 02 Aug 2021 03:53:00 +0000

Derek Cheng is Senior Director of Marketing at Tipalti. In this episode, we talk about account based marketing; the marriage between content marketing and demand gen, and what engagement generation looks like.

How Do We Make Better Meetings?

Fri, 30 Jul 2021 03:34:00 +0000

Melanie Oberman is the EVP of People at Heap Analytics. In this episode, we talk about defining in-person etiquette for a virtual first company; designing an office space that aligns with why people are in the office, and a snapshot of the overall talent marketplace.

We're Rooted in Empathy and Diverse Collaboration

Wed, 28 Jul 2021 03:07:00 +0000

Marie Kretlow is the People Experience and Programs Lead at Superhuman. In this episode, we talk about applying a design framework to people teams; how intentionality informs the content mix for internal communications, and we review best practices for how to best engage over email.

Our Employees Love That We're on TikTok

Mon, 26 Jul 2021 02:45:00 +0000

Carly Moulton is a Communications Manager at Zapier. In this episode, we talk about how Zapier reframed its press coverage during the pandemic from being about remote work to automation; what data drive pr is, and how TikTok has become a thriving marketing channel for them.

Solar is Bi-Partisan and Public-Private Partnerships Boost Team Spirit

Fri, 23 Jul 2021 02:45:00 +0000

Sunny Wang is the Director of Communications and Government Relations at Aurora Solar. In this episode, we talk about translating the language of public affairs into business language and how to best leverage public-private partnerships,

College Students and Mental Health

Wed, 21 Jul 2021 01:00:00 +0000

Jarett Reinwald is the Director of Marketing for META Teletherapy, a mobile first platform that connects college students with mental health therapists. In this episode, we talk about building a marketplace and partnering with colleges to scale messaging.

Not Everyone Wants to Know Everything

Mon, 19 Jul 2021 02:08:00 +0000

Chris Hyland is the Senior Manager of Internal Communications at 23andMe. In this episode, we talk about the process of setting up internal communications as a corporate function; communications training for middle management, and designing asynchronous content experiences for colleagues.

An Intranet Story of Great Triumph

Fri, 16 Jul 2021 02:15:00 +0000

Elisabeth Klisser is the Director of Communications and Experience at SMS Assist. In this episode, we talk about internal communications as part of HR; intranets that scale as the company does, and developing content plans for teams that can only consume the message on demand.

Did Your Agency Get Some Coverage and then Pop to the Pub?

Tue, 13 Jul 2021 22:32:00 +0000

Mark Hook is the Global Director of PR and Communications at Brightpearl, the operations platform for brands and retailers. In this episode, we talk about building towards PR moments, what role PR plays for startups in the broader marketing mix, and whether or not your SaaS company should have an agency on retainer.

You're Bought in but it's Your People That Need to Use It

Mon, 12 Jul 2021 00:30:00 +0000

Tonille Miller is a global transformation and people experience leader. In this episode, we talk about the importance of setting expectations before implementing change and transformation strategies, measuring the change, and how getting buy in across the organization is critical to successful adoption.

It's a Battle for the Points of Differentiation

Fri, 09 Jul 2021 02:44:00 +0000

David Schwarz is the Head of Corporate Communications at DailyPay, a leader in the b2b fintech space. In this episode we talk about finding differentiation in early, competitive categories, and mapping brand storytelling journey from the product buyer to the product's end user.

Be Real, Not a Robot

Wed, 07 Jul 2021 01:24:00 +0000

Caitlin Anderson is a Senior Internal Communications Manager at Autodesk and in this episode we talk about adjusting communications tactics due to Covid and approaching internal communications as a human, people first experience.

Your Research Should Resonate

Thu, 01 Jul 2021 03:47:00 +0000

Mitchell Rubenstein is a Senior Manager of Corporate Communications at Capital One. He currently leads PR efforts for Capital One's consumer auto business, including Capital One Auto Navigator. In this episode we talk about how original research can be leveraged for both earned and owned media and non traditional ways to maximize the value of the data.

Podcasting This and That

Mon, 28 Jun 2021 01:30:00 +0000

Arielle Nissenblatt is a community manager at Squadcast.fm, a really exciting podcast recording software. In this episode we talk about podcast discovery, ways for people to get involved in the industry, and what the future of podcasts look like.

In Recruiting, Story is Everything

Tue, 22 Jun 2021 21:13:00 +0000

Jessi Risch works in the Global Talent Acquisition Strategy and Delivery team within Wells Fargo’s Human Resources division. In this episode, we talk about the benefits of small group sessions with company leadership; leveraging stories for stakeholder engagement, and how adding a social chat feature to their intranet unlocked collaboration across the division.

The Circle of Communication

Sun, 20 Jun 2021 21:46:00 +0000

Lily D'Amato is the Senior Content and Communications Manager at Paris Baguette America. In this episode we talk about how Paris Baguette uses internal newsletters; training webinars, and their robust intranet to message and train their franchise and retail locations.

It's About One Word: Audience

Thu, 17 Jun 2021 20:59:00 +0000

Dan Webber is President of Edelman's Washington DC office and in this episode we talk about having an audience first mentality; agency frameworks that are born from employee initiatives, and using emotion to help build company values.

It is PR's Moment

Tue, 15 Jun 2021 20:05:00 +0000

Kim Sample is the President of the PR Council and we talk about how PR agencies are navigating the pandemic; the work being done in the industry around diversity, equity and inclusion, and an "earned first" mentality for new capabilities.

You Have to Draw the Line of Sight

Sun, 13 Jun 2021 21:23:00 +0000

Ross Perich is the Head of Communications at Fivetran and he gives an absolute master class in how to best pitch the media and how to best leverage customer stores. Today's landscape is very different than just five years ago and Ross really helps to connect the dots.

Work Can Be Like Playing Bumper Cars

Thu, 10 Jun 2021 21:18:00 +0000

Susan Schmitt Winchester is the Chief Human Resources Officer at Applied Materials. In this episode, we talk about strategies to navigate workplace conflict; Adult Survivors of a Damaged Past, and how to best communicate your company's culture.

Championing and Broadcasting Employee Experiences

Tue, 08 Jun 2021 21:51:49 +0000

Lindsey Johnson is the Director of Internal Communications at FICO. In this episode, we talk about how she brings a journalistic approach to internal communications and how FICO works to champion and broadcast employee expertise.

Thumb Stopping Power

Mon, 07 Jun 2021 01:57:00 +0000

Todd Ringler is Edelman's Managing Director and US Head of Earned Media. We talk about the important transition from being a media relations professional to being a media person; how it's about earning attention and not coverage, and how owned content can be leveraged to pitch stories.

How to Keep the Story Elevated

Thu, 03 Jun 2021 21:43:00 +0000

Stacey Burbach is the Head of Communications and Brand at Qumulo. In this episode, she discusses how to drive and measure communications outcomes and how to build alignment and trust internally.

Insiders Want to Get Outside of the Noise

Wed, 02 Jun 2021 02:11:00 +0000

David Ward is the Director of Public Affairs at the Association of Equipment Manufacturers and in this episode we talk about leveraging social media as a channel for thought leadership and the complexities that trade organizations are facing now that there are tighter restrictions on political and political adjacent content on social media.

A Super Bowl Ad from A to Z

Tue, 25 May 2021 23:28:00 +0000

Matt Clunan is the Senior Director of Global Brand and Digital Marketing at Fiverr. In this episode, we discuss what goes into building a Super Bowl ad from scratch.

It's About Telling Stories and Connecting it with Purpose

Sun, 23 May 2021 14:29:00 +0000

Christine Woodhouse is the Director, Internal Communications at Cox Communications, which is the third largest cable provider in the United States. In this episode, Christine discusses the importance of elevating employee stories and how it not only connects the team to the purpose of the company, but also, how employee storytelling positively impacts the company's bottom line.

Treat Your Employees as Insiders

Fri, 21 May 2021 00:53:00 +0000

Billy Hackenson is the Director of People at Gong and in this episode we talk about treating your employees as insiders; content as a guidepost for team member engagement, and reimagining what the work place can feel like in a post-Covid world.

Inform. Activate. Engage.

Tue, 18 May 2021 23:38:00 +0000

Sally Kurtz Schiff is the Vice President of Internal Communications at Hilton and we talk about how Hilton puts the team member at the center of the channel communications strategy; lessons that communicators in the hospitality industry learned through Covid, and how Sally equates messaging strategy to that of a chef cooking dinner.

Welcome to the Digital Chop Shop

Sun, 16 May 2021 23:21:00 +0000

Ginger Shimp is a Senior Director of Marketing at SAP and we discuss how to best build an infinity loop for your brand's marketing collateral; what a "digital chop shop" is, and what learnings SAP has gleaned from brand podcasting.

Trust is Critical to Telling Good Stories

Thu, 13 May 2021 20:04:00 +0000

Mary Taber is the Senior Web Editor for Internal Communications at the Dana Farber Cancer Institute in Boston. In this episode, we talk about the power of patient and doctor stories; why Dana Farber will resume publication of its internal newspaper, and how to best manage internal communications across a variety of discreet stakeholder groups.

Investing in Your People Reduces Risk

Tue, 11 May 2021 21:24:00 +0000

Alan Susi is the Director of People at S&P Global Market Intelligence and we talk about human capital practitioners adopting internal communications techniques; engagement tactics that managers can implement as they continue to adapt to hybrid work models, and the difference between employee experience and people experience.

Be Useful to the Searcher

Sun, 09 May 2021 20:30:00 +0000

Becky Simon is the Director of Demand Generation at Smartsheet. In this episode, we discuss best practices for written word content marketing; tracking leading indicators, and the importance of creating content that adds value to the prospect's research journey.

PhRMA is Following the Cutting Edge

Thu, 06 May 2021 23:51:00 +0000

Lauren DiPaola is the Deputy Vice President for Public Affairs at PhRMA, which is the trade group representing the pharmaceutical industry. In this episode, we talk about why PhRMA built out its own tech stack, messaging to discreet stakeholder groups, and how COVID has impacted how the association has thought about its messaging.

What's the Difference Between a Townhall & an All Hands?

Tue, 04 May 2021 21:34:00 +0000

Scott Schwartz is the Senior Manager for Executive and Internal Communications for Sales Enablement at Glassdoor and in this episode we talk about the benefits of having select pieces of internal communications resemble original IP; the importance of content creation that can be consumed passively, and what the difference is between an all hands and a townhall.

Your First Audience in PR is Your Employees

Sun, 02 May 2021 21:01:00 +0000

Keyana Corliss is the Head of Global Corporate Communications at Databricks. In this role, she helps to chart the company's internal and external communications work and we talk about managing international agencies; effectively leveraging customer stories, and having an internal communications mindset for external PR. To learn more about Databricks please visit https://databricks.com/

Be an Audience Advocate

Thu, 29 Apr 2021 23:44:00 +0000

Jessica Thrasher and John Hughes are executives at SNP, a leadership communications and creative agency with offices in San Francisco, New York, and Dublin. In this episode, we talk about the importance of being an audience advocate; eliminating cascade messaging, and how old tools are helping with today's new normal. To learn more about SNP, please visit https://snpnet.com/.

Don't Interrupt. Be a Part of the Conversation.

Tue, 27 Apr 2021 21:03:00 +0000

Drew McGowan is the Director of Communications at Clif Bar. In this episode, we talk about empowering brand partners and influencers to help authentically tell your brand story.

Representation and Inclusion is Innovation

Sun, 25 Apr 2021 19:58:00 +0000

Sade Muhammad is the VP of Representation and Inclusion at Forbes. In this role, she helps brand partners identify and develop DEI campaigns across Forbes' assets. In this episode, we discuss the role that business can play in driving system change and what brand expectations are for DEI media and marketing engagements.

Introduction: The Drip

Sat, 10 Apr 2021 18:33:55 +0000

The Drip is a new podcast where Mangers, Directors, and VPs discuss the marketing and communications tactics that work. The first episode will drop on Monday, 4/26 and it will publish on Mondays. Wednesdays, and Fridays.