RedCircle VERIFY_TOKEN_7cff73b9-7626-446a-b85d-583e764e2573 -- Rendered At Thu, 14 May 2026 17:26:50 +0000 Gym Business Coach Podcast https://redcircle.com/shows/built-to-grow-fitness-business en 2019 - 2026 Gym Business Coach Podcast Tim Lyons and Randy Angsten We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on. 7cff73b9-7626-446a-b85d-583e764e2573 We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

]]> episodic no Tim Lyons and Randy Angsten support@legacypodcasting.com https://feeds.redcircle.com/7cff73b9-7626-446a-b85d-583e764e2573 no full Don't Trust Everyone With A Coaching Course Don't Trust Everyone With A Coaching Course 740 Tim Lyons and Randy Angsten Don't Trust Everyone With A Coaching Course Semi-private training isn’t the problem! Bad implementation is. In this episode, we break down why many gyms fail with semi-private training despite its massive upside. They cover the biggest mistakes gym owners make when switching models copying without systems, poor pricing, weak delivery, and following advice from people who haven’t actually run a successful gym. You’ll learn what it really takes to implement semi-private training the right way, avoid industry traps, and build a profitable, scalable gym without burning out. Semi-private training isn’t the problem! Bad implementation is.

In this episode, we break down why many gyms fail with semi-private training despite its massive upside.

They cover the biggest mistakes gym owners make when switching models copying without systems, poor pricing, weak delivery, and following advice from people who haven’t actually run a successful gym.

You’ll learn what it really takes to implement semi-private training the right way, avoid industry traps, and build a profitable, scalable gym without burning out.

]]> <p>Semi-private training isn’t the problem! Bad implementation is.</p><p>In this episode, we break down why many gyms fail with semi-private training despite its massive upside.</p><p>They cover the biggest mistakes gym owners make when switching models copying without systems, poor pricing, weak delivery, and following advice from people who haven’t actually run a successful gym.</p><p>You’ll learn what it really takes to implement semi-private training the right way, avoid industry traps, and build a profitable, scalable gym without burning out.</p> dfebb235-0556-400f-8472-1e1c4b3d6d4d https://gymbusinesscoach.com/ Thu, 14 May 2026 09:00:40 +0000 1731 no full Your Gym Model Is The Problem Your Gym Model Is The Problem 739 Tim Lyons and Randy Angsten Your Gym Model Is The Problem Most gym owners don’t have an effort problem, they have a business model problem. In this episode, we break down why many gym owners earn less than a teacher while others scale to $500K+ using a better model. You’ll learn why large-group training struggles with pricing, retention, and scalability,. And how semi-private training creates higher revenue per client, longer retention, and more owner freedom. Most gym owners don’t have an effort problem, they have a business model problem.

In this episode, we break down why many gym owners earn less than a teacher while others scale to $500K+ using a better model.

You’ll learn why large-group training struggles with pricing, retention, and scalability,. And how semi-private training creates higher revenue per client, longer retention, and more owner freedom.

]]> <p>Most gym owners don’t have an effort problem, they have a business model problem.</p><p>In this episode, we break down why many gym owners earn less than a teacher while others scale to $500K+ using a better model.</p><p>You’ll learn why large-group training struggles with pricing, retention, and scalability,. And how semi-private training creates higher revenue per client, longer retention, and more owner freedom.</p> 87405356-6511-487f-95bb-3b730f799227 https://gymbusinesscoach.com/ Tue, 12 May 2026 09:00:39 +0000 2377 no full Adapt or Die Adapt or Die 738 Tim Lyons and Randy Angsten Adapt or Die Most gym owners don’t fail because of effort they fail because they fall in love with their business model. In this episode, we break down the Dynamic Gym Principle and why attachment to your product, pricing, or systems can quietly kill growth. When you stop questioning what’s working and what isn’t, your gym stops evolving. Using real-world examples like BlackBerry vs. iPhone, we explore how successful gyms continuously adapt their model, while stagnant ones get stuck defending outdated systems. Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call For tickets to the 2026 Growth Summit visit: https://fitprogrowthsummit.com Most gym owners don’t fail because of effort they fail because they fall in love with their business model.

In this episode, we break down the Dynamic Gym Principle and why attachment to your product, pricing, or systems can quietly kill growth. When you stop questioning what’s working and what isn’t, your gym stops evolving.

Using real-world examples like BlackBerry vs. iPhone, we explore how successful gyms continuously adapt their model, while stagnant ones get stuck defending outdated systems.

Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call

For tickets to the 2026 Growth Summit visit: https://fitprogrowthsummit.com

]]> <p>Most gym owners don’t fail because of effort they fail because they fall in love with their business model.</p><p>In this episode, we break down the Dynamic Gym Principle and why attachment to your product, pricing, or systems can quietly kill growth. When you stop questioning what’s working and what isn’t, your gym stops evolving.</p><p>Using real-world examples like BlackBerry vs. iPhone, we explore how successful gyms continuously adapt their model, while stagnant ones get stuck defending outdated systems.</p><p>Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call</p><p>For tickets to the 2026 Growth Summit visit: https://fitprogrowthsummit.com</p> ebb04692-5608-4efc-a114-478fd9f9acc4 https://gymbusinesscoach.com/ Thu, 07 May 2026 09:00:16 +0000 859 no full Why Small Gym Problems Turn Into Big Failures Why Small Gym Problems Turn Into Big Failures 737 Tim Lyons and Randy Angsten Why Small Gym Problems Turn Into Big Failures Small problems in your gym aren’t small, they’re costing you clients, staff performance, and revenue. In this episode, we break down the Broken Equipment Theory and how neglecting small issues like worn equipment, dirty floors, or damaged mats creates a ripple effect that lowers standards across your entire gym. For tickets to the Scottsdale Growth Summit, visit: https://fitprogrowthsummit.com/ Small problems in your gym aren’t small, they’re costing you clients, staff performance, and revenue.

In this episode, we break down the Broken Equipment Theory and how neglecting small issues like worn equipment, dirty floors, or damaged mats creates a ripple effect that lowers standards across your entire gym.

For tickets to the Scottsdale Growth Summit, visit: https://fitprogrowthsummit.com/


]]> <p>Small problems in your gym aren’t small, they’re costing you clients, staff performance, and revenue.</p><p>In this episode, we break down the Broken Equipment Theory and how neglecting small issues like worn equipment, dirty floors, or damaged mats creates a ripple effect that lowers standards across your entire gym.</p><p>For tickets to the Scottsdale Growth Summit, visit: https://fitprogrowthsummit.com/</p><p><br></p> 686688a7-c750-4d1f-969f-e980a327e52f https://gymbusinesscoach.com/ Tue, 05 May 2026 09:00:30 +0000 452 no full The Gym Ascension Ladder: Increase Retention & Revenue Without More Clients The Gym Ascension Ladder: Increase Retention & Revenue Without More Clients 736 Tim Lyons and Randy Angsten The Gym Ascension Ladder: Increase Retention & Revenue Without More Clients Most gyms lose clients not because of price, but because of plateaus and lack of progression. In this episode, we break down the Gym Ascension Ladder (Value Ladder) and how to increase retention, boost revenue, and keep clients engaged long-term without changing your core offer. You’ll learn how to move clients from entry-level services to higher-value programs like semi-private training, why most gyms get stuck in a “middle tier trap,” and how to introduce premium offers the right way. We also cover the biggest mistake gym owners make when adding high-ticket services—and how to avoid hurting your core business. Most gyms lose clients not because of price, but because of plateaus and lack of progression.

In this episode, we break down the Gym Ascension Ladder (Value Ladder) and how to increase retention, boost revenue, and keep clients engaged long-term without changing your core offer.


You’ll learn how to move clients from entry-level services to higher-value programs like semi-private training, why most gyms get stuck in a “middle tier trap,” and how to introduce premium offers the right way.

We also cover the biggest mistake gym owners make when adding high-ticket services—and how to avoid hurting your core business.

]]> <p>Most gyms lose clients not because of price, but because of plateaus and lack of progression.</p><p>In this episode, we break down the Gym Ascension Ladder (Value Ladder) and how to increase retention, boost revenue, and keep clients engaged long-term without changing your core offer.</p><p><br></p><p>You’ll learn how to move clients from entry-level services to higher-value programs like semi-private training, why most gyms get stuck in a “middle tier trap,” and how to introduce premium offers the right way.</p><p>We also cover the biggest mistake gym owners make when adding high-ticket services—and how to avoid hurting your core business.</p> 42d6e307-fec2-4782-a505-af37ef3e7ff8 https://gymbusinesscoach.com/ Thu, 30 Apr 2026 09:00:57 +0000 1011 no full The Right Way to Use AI in Your Gym Business The Right Way to Use AI in Your Gym Business 735 Tim Lyons and Randy Angsten The Right Way to Use AI in Your Gym Business AI for gym owners is powerful, but only if you use it the right way. In this episode, we break down how to actually use AI in your gym business by starting with the use case, not the tool. Too many gym owners waste time experimenting with tools like ChatGPT without a clear outcome, leading to zero real impact. You’ll learn how to apply AI to real business problems like marketing automation, dashboards, lead follow-up, and task prioritization, plus the biggest mistakes to avoid when using AI in your gym. Growth Summit Tickets: https://fitprogrowthsummit.com/ AI for gym owners is powerful, but only if you use it the right way.

In this episode, we break down how to actually use AI in your gym business by starting with the use case, not the tool. Too many gym owners waste time experimenting with tools like ChatGPT without a clear outcome, leading to zero real impact.

You’ll learn how to apply AI to real business problems like marketing automation, dashboards, lead follow-up, and task prioritization, plus the biggest mistakes to avoid when using AI in your gym.

Growth Summit Tickets: https://fitprogrowthsummit.com/

]]> <p>AI for gym owners is powerful, but only if you use it the right way.</p><p>In this episode, we break down how to actually use AI in your gym business by starting with the use case, not the tool. Too many gym owners waste time experimenting with tools like ChatGPT without a clear outcome, leading to zero real impact.</p><p>You’ll learn how to apply AI to real business problems like marketing automation, dashboards, lead follow-up, and task prioritization, plus the biggest mistakes to avoid when using AI in your gym.</p><p>Growth Summit Tickets: https://fitprogrowthsummit.com/</p> 25623c41-1547-410f-83cf-c24532a3e9c5 https://gymbusinesscoach.com/ Tue, 28 Apr 2026 09:00:06 +0000 1486 no full The Truth About Free Trials in Gym Pt 2 The Truth About Free Trials in Gym Pt 2 734 Tim Lyons and Randy Angsten The Truth About Free Trials in Gym Pt 2 Are free trials, free weeks, and 6-week challenges hurting your gym more than helping it? In this episode, we break down why giving away your service for free can devalue your brand, attract low-commitment clients, and destroy retention. Most gym owners think “free” drives growth—but it often leads to: Lower perceived value and commoditized services Short-term, transformation-focused clients who churn Pricing pressure and member resentment Weaker positioning in a competitive market We explain why retention problems start with your marketing, and how to shift from selling workouts to selling a premium, results-driven coaching experience. Are free trials, free weeks, and 6-week challenges hurting your gym more than helping it?

In this episode, we break down why giving away your service for free can devalue your brand, attract low-commitment clients, and destroy retention.

Most gym owners think “free” drives growth—but it often leads to:

Lower perceived value and commoditized services

Short-term, transformation-focused clients who churn

Pricing pressure and member resentment

Weaker positioning in a competitive market

We explain why retention problems start with your marketing, and how to shift from selling workouts to selling a premium, results-driven coaching experience.

]]> <p>Are free trials, free weeks, and 6-week challenges hurting your gym more than helping it?</p><p>In this episode, we break down why giving away your service for free can devalue your brand, attract low-commitment clients, and destroy retention.</p><p>Most gym owners think “free” drives growth—but it often leads to:</p><p>Lower perceived value and commoditized services</p><p>Short-term, transformation-focused clients who churn</p><p>Pricing pressure and member resentment</p><p>Weaker positioning in a competitive market</p><p>We explain why retention problems start with your marketing, and how to shift from selling workouts to selling a premium, results-driven coaching experience.</p> b35d4b1b-2d5a-44f5-a0a1-c661b8f36d5d https://gymbusinesscoach.com/ Thu, 23 Apr 2026 09:00:28 +0000 1787 no full The Truth About Free Trials in Gyms Pt 1 The Truth About Free Trials in Gyms Pt 1 733 Tim Lyons and Randy Angsten The Truth About Free Trials in Gyms Pt 1 Are free trials actually hurting your gym? In this episode, we break down why offering free workouts and free trials can quietly damage your gym culture, staff performance, and brand value. While free offers may seem like a good marketing strategy, they often devalue your coaching, lower team standards, and shift how clients and staff perceive your service. If you’re trying to build a premium gym experience, this could be costing you more than you think. Are free trials actually hurting your gym?

In this episode, we break down why offering free workouts and free trials can quietly damage your gym culture, staff performance, and brand value.

While free offers may seem like a good marketing strategy, they often devalue your coaching, lower team standards, and shift how clients and staff perceive your service. If you’re trying to build a premium gym experience, this could be costing you more than you think.

]]> <p>Are free trials actually hurting your gym?</p><p>In this episode, we break down why offering free workouts and free trials can quietly damage your gym culture, staff performance, and brand value.</p><p>While free offers may seem like a good marketing strategy, they often devalue your coaching, lower team standards, and shift how clients and staff perceive your service. If you’re trying to build a premium gym experience, this could be costing you more than you think.</p> a645b3a0-e9d8-40bb-87b2-a6f6964e99c2 https://gymbusinesscoach.com/ Tue, 21 Apr 2026 09:00:13 +0000 960 no full Gym Owner Blind Spots: Find Hidden Revenue Leaks & Scale Your Business Gym Owner Blind Spots: Find Hidden Revenue Leaks & Scale Your Business Tim Lyons and Randy Angsten Gym Owner Blind Spots Discover the hidden blind spots in your gym that could be costing you thousands in lost revenue. In this episode, Randy Angst and Zach Columbia break down how gym owners often miss critical opportunities because they’re too close to daily operations. Using a secret shopper mindset, they show how to spot operational leaks, underleveraged staff, slow lead follow-up, and outdated practices, just like you would in a competitor’s gym. Discover the hidden blind spots in your gym that could be costing you thousands in lost revenue. In this episode, Randy Angst and Zach Columbia break down how gym owners often miss critical opportunities because they’re too close to daily operations.

Using a secret shopper mindset, they show how to spot operational leaks, underleveraged staff, slow lead follow-up, and outdated practices, just like you would in a competitor’s gym.

]]> <p>Discover the hidden blind spots in your gym that could be costing you thousands in lost revenue. In this episode, Randy Angst and Zach Columbia break down how gym owners often miss critical opportunities because they’re too close to daily operations.</p><p>Using a secret shopper mindset, they show how to spot operational leaks, underleveraged staff, slow lead follow-up, and outdated practices, just like you would in a competitor’s gym.</p> 2e678b47-33bf-4170-952d-374405ef9eb7 https://gymbusinesscoach.com/ Thu, 16 Apr 2026 11:00:04 +0000 1464 no full The Gym Owner Journey: From Trainer to Scalable Fitness Business The Gym Owner Journey: From Trainer to Scalable Fitness Business 729 Tim Lyons and Randy Angsten The Gym Owner Journey This episode reveals how to avoid the “technician trap,” scale your gym without sacrificing training quality, and make smart decisions for long-term growth. Learn how to manage leases, staff, marketing, and operations while creating scalable programming processes. We also cover exit strategies, from running a cash-flowing gym to selling to a groomed successor, plus tips to prevent burnout. This episode reveals how to avoid the “technician trap,” scale your gym without sacrificing training quality, and make smart decisions for long-term growth. Learn how to manage leases, staff, marketing, and operations while creating scalable programming processes. We also cover exit strategies, from running a cash-flowing gym to selling to a groomed successor, plus tips to prevent burnout.

]]> <p>This episode reveals how to avoid the “technician trap,” scale your gym without sacrificing training quality, and make smart decisions for long-term growth. Learn how to manage leases, staff, marketing, and operations while creating scalable programming processes. We also cover exit strategies, from running a cash-flowing gym to selling to a groomed successor, plus tips to prevent burnout.</p> cbd3a3df-6412-4154-adc2-1b7a5e84c238 https://gymbusinesscoach.com/ Tue, 14 Apr 2026 09:00:42 +0000 2022 no full Why Complexity is Destroying You Business Pt. 2 Why Complexity is Destroying You Business Pt. 2 732 Tim Lyons and Randy Angsten Why Complexity is Destroying You Business Pt. 2 Why can’t most gym owners scale past a certain point? In this episode of the Gym Business Coach Podcast, Randy Yangton and Zack Columbia break down the real reason: operational complexity and the “hero hustle” trap. If your gym depends on YOU to sell, coach, program, and solve every problem, you don’t have a scalable business, you have a job. Learn how to build systems, standardize your services, and simplify your operations so your gym can grow without burning you out. Using examples from franchises and companies like Starbucks, this episode shows how simple systems, clear offers, and repeatable processes allow gyms to scale while improving client experience and staff performance. Why can’t most gym owners scale past a certain point?

In this episode of the Gym Business Coach Podcast, Randy Yangton and Zack Columbia break down the real reason: operational complexity and the “hero hustle” trap.

If your gym depends on YOU to sell, coach, program, and solve every problem, you don’t have a scalable business, you have a job.

Learn how to build systems, standardize your services, and simplify your operations so your gym can grow without burning you out.

Using examples from franchises and companies like Starbucks, this episode shows how simple systems, clear offers, and repeatable processes allow gyms to scale while improving client experience and staff performance.

]]> <p>Why can’t most gym owners scale past a certain point?</p><p>In this episode of the Gym Business Coach Podcast, Randy Yangton and Zack Columbia break down the real reason: operational complexity and the “hero hustle” trap.</p><p>If your gym depends on YOU to sell, coach, program, and solve every problem, you don’t have a scalable business, you have a job.</p><p>Learn how to build systems, standardize your services, and simplify your operations so your gym can grow without burning you out.</p><p>Using examples from franchises and companies like Starbucks, this episode shows how simple systems, clear offers, and repeatable processes allow gyms to scale while improving client experience and staff performance.</p> 90fcbf42-b995-414a-ab8e-9f83f140bea4 https://gymbusinesscoach.com/ Thu, 09 Apr 2026 09:00:15 +0000 1315 no full Why Complexity is Destroying Your Business Pt. 1 Why Complexity is Destroying Your Business Pt. 1 731 Tim Lyons and Randy Angsten Why Complexity is Destroying Your Business Pt. 1 Why do some gyms scale to $50K–$100K+/month while others stay stuck? In this episode, Randy Yangton and Zach Columbia break down why simplicity, not complexity is the real growth strategy for gym owners. Most struggling gyms are overloaded with too many programs, offers, pricing options, and systems—creating confusion for both clients and staff. Meanwhile, the highest-performing gyms keep it simple: clear positioning, simple offers, streamlined onboarding, and frictionless client experience. You’ll learn how to simplify your gym business model, improve client retention, and increase revenue by removing unnecessary complexity at every stage of the customer journey Why do some gyms scale to $50K–$100K+/month while others stay stuck?

In this episode, Randy Yangton and Zach Columbia break down why simplicity, not complexity is the real growth strategy for gym owners.

Most struggling gyms are overloaded with too many programs, offers, pricing options, and systems—creating confusion for both clients and staff. Meanwhile, the highest-performing gyms keep it simple: clear positioning, simple offers, streamlined onboarding, and frictionless client experience.

You’ll learn how to simplify your gym business model, improve client retention, and increase revenue by removing unnecessary complexity at every stage of the customer journey

]]> <p>Why do some gyms scale to $50K–$100K+/month while others stay stuck?</p><p>In this episode, Randy Yangton and Zach Columbia break down why simplicity, not complexity is the real growth strategy for gym owners.</p><p>Most struggling gyms are overloaded with too many programs, offers, pricing options, and systems—creating confusion for both clients and staff. Meanwhile, the highest-performing gyms keep it simple: clear positioning, simple offers, streamlined onboarding, and frictionless client experience.</p><p>You’ll learn how to simplify your gym business model, improve client retention, and increase revenue by removing unnecessary complexity at every stage of the customer journey</p> 03efef84-218d-4add-90e6-e97a75591636 https://gymbusinesscoach.com/ Tue, 07 Apr 2026 09:00:29 +0000 1069 no full Why Semi-Private Training Makes 2.5x More Than Large Group Gyms Why Semi-Private Training Makes 2.5x More Than Large Group Gyms 728 Tim Lyons and Randy Angsten Why Semi-Private Training Makes 2.5x More Than Large Group Gyms Is your gym model actually profitable… or just busy? In this episode, we break down the real economics of large group vs semi-private training and why most gym owners are leaving money on the table. Using real numbers: Large group: ~$100/hour before expenses Semi-private: ~$240/hour (2.5x more revenue) We explain why semi-private training creates higher revenue, better retention, and a more scalable gym model, plus why most gym owners hesitate to switch and how to transition the right way in 3–6 months. If you want to increase gym revenue, improve profit margins, and build a scalable fitness business, this episode is a must-watch Is your gym model actually profitable… or just busy?

In this episode, we break down the real economics of large group vs semi-private training and why most gym owners are leaving money on the table.

Using real numbers:

Large group: ~$100/hour before expenses

Semi-private: ~$240/hour (2.5x more revenue)

We explain why semi-private training creates higher revenue, better retention, and a more scalable gym model, plus why most gym owners hesitate to switch and how to transition the right way in 3–6 months.

If you want to increase gym revenue, improve profit margins, and build a scalable fitness business, this episode is a must-watch.

]]> <p>Is your gym model actually profitable… or just busy?</p><p>In this episode, we break down the real economics of large group vs semi-private training and why most gym owners are leaving money on the table.</p><p>Using real numbers:</p><p>Large group: ~$100/hour before expenses</p><p>Semi-private: ~$240/hour (2.5x more revenue)</p><p>We explain why semi-private training creates higher revenue, better retention, and a more scalable gym model, plus why most gym owners hesitate to switch and how to transition the right way in 3–6 months.</p><p>If you want to increase gym revenue, improve profit margins, and build a scalable fitness business, this episode is a must-watch.</p> e74d8b1c-fed0-4045-94ea-cb12c3fe4386 https://gymbusinesscoach.com/ Thu, 02 Apr 2026 14:25:11 +0000 863 no full Is Your Gym Built for Retention Is Your Gym Built for Retention 727 Tim Lyons and Randy Angsten Is Your Gym Built for Retention Is your gym model built for retention… or churn? In this episode, we break down why semi-private training outperforms large group and one-on-one coaching when it comes to client retention, lifetime value, and scalability. Real data shows: Large group: ~9.8 months average retention Semi-private: ~36+ months retention (while charging more) We explain why large group struggles (lack of personalization, random workouts, low accountability), why private training doesn’t scale, and why semi-private is the best model for long-term gym growth. Is your gym model built for retention… or churn?

In this episode, we break down why semi-private training outperforms large group and one-on-one coaching when it comes to client retention, lifetime value, and scalability.

Real data shows:

Large group: ~9.8 months average retention

Semi-private: ~36+ months retention (while charging more)

We explain why large group struggles (lack of personalization, random workouts, low accountability), why private training doesn’t scale, and why semi-private is the best model for long-term gym growth.

]]> <p>Is your gym model built for retention… or churn?</p><p>In this episode, we break down why semi-private training outperforms large group and one-on-one coaching when it comes to client retention, lifetime value, and scalability.</p><p>Real data shows:</p><p>Large group: ~9.8 months average retention</p><p>Semi-private: ~36+ months retention (while charging more)</p><p>We explain why large group struggles (lack of personalization, random workouts, low accountability), why private training doesn’t scale, and why semi-private is the best model for long-term gym growth.</p> a9c3543c-fcbe-45f5-8e5a-4c6f7f72561a https://gymbusinesscoach.com/ Tue, 31 Mar 2026 19:24:52 +0000 1266 no full How to Use Direct Response Marketing to Grow Your Gym How to Use Direct Response Marketing to Grow Your Gym 725 Tim Lyons and Randy Angsten How to Use Direct Response Marketing In this episode, Randy and I break down direct response marketing in the gym industry—what it is, why it works, and why most gyms rely on it too heavily. Direct response is built around offers, urgency, and immediate action, which means it mostly converts the small percentage of people already ready to join a gym. We talk about why gym marketing offers eventually stop working, how ad fatigue happens, and why relying only on promotions is like constantly withdrawing from a “goodwill bank account” without making deposits. In this episode, Randy and I break down direct response marketing in the gym industry—what it is, why it works, and why most gyms rely on it too heavily. Direct response is built around offers, urgency, and immediate action, which means it mostly converts the small percentage of people already ready to join a gym.

We talk about why gym marketing offers eventually stop working, how ad fatigue happens, and why relying only on promotions is like constantly withdrawing from a “goodwill bank account” without making deposits.

]]> <p>In this episode, Randy and I break down direct response marketing in the gym industry—what it is, why it works, and why most gyms rely on it too heavily. Direct response is built around offers, urgency, and immediate action, which means it mostly converts the small percentage of people already ready to join a gym.</p><p>We talk about why gym marketing offers eventually stop working, how ad fatigue happens, and why relying only on promotions is like constantly withdrawing from a “goodwill bank account” without making deposits.</p> d522a0f9-8fe7-4602-964c-48787fb12c2a https://gymbusinesscoach.com/ Thu, 26 Mar 2026 09:00:54 +0000 910 no full Intent-Based Marketing Strategy: Attract Customers Ready to Buy Intent-Based Marketing Strategy: Attract Customers Ready to Buy 724 Tim Lyons and Randy Angsten Intent-Based Marketing Strategy In this episode, Randy and I break down intent-based marketing and branding for gym owners—a strategy that turns content into measurable ROI, leads, and memberships instead of just posting for attention. We explain how to create high-value fitness content that helps prospects get results first, then guides them to the next step with soft calls-to-action like newsletters, consultations, or opt-ins. We also discuss how to track gym marketing performance using UTM links, segment prospects based on where they are in the fitness buying journey, and use common questions from the training floor to generate endless content ideas. Finally, we show how to repurpose one idea into YouTube videos, Instagram reels, blogs, emails, and social posts to build local authority, grow your email list, and create a content ecosystem that consistently generates gym leads In this episode, Randy and I break down intent-based marketing and branding for gym owners—a strategy that turns content into measurable ROI, leads, and memberships instead of just posting for attention. We explain how to create high-value fitness content that helps prospects get results first, then guides them to the next step with soft calls-to-action like newsletters, consultations, or opt-ins.

We also discuss how to track gym marketing performance using UTM links, segment prospects based on where they are in the fitness buying journey, and use common questions from the training floor to generate endless content ideas. Finally, we show how to repurpose one idea into YouTube videos, Instagram reels, blogs, emails, and social posts to build local authority, grow your email list, and create a content ecosystem that consistently generates gym leads

]]> <p>In this episode, Randy and I break down intent-based marketing and branding for gym owners—a strategy that turns content into measurable ROI, leads, and memberships instead of just posting for attention. We explain how to create high-value fitness content that helps prospects get results first, then guides them to the next step with soft calls-to-action like newsletters, consultations, or opt-ins.</p><p>We also discuss how to track gym marketing performance using UTM links, segment prospects based on where they are in the fitness buying journey, and use common questions from the training floor to generate endless content ideas. Finally, we show how to repurpose one idea into YouTube videos, Instagram reels, blogs, emails, and social posts to build local authority, grow your email list, and create a content ecosystem that consistently generates gym leads</p> 6025c246-acad-4962-b53b-6bac57e9448c https://gymbusinesscoach.com/ Tue, 24 Mar 2026 18:36:43 +0000 744 no full The $10/Week Price Raise That Added Six Figures (And Lost Zero Members) The $10/Week Price Raise That Added Six Figures (And Lost Zero Members) 724 Tim Lyons and Randy Angsten The $10/Week Price Raise That Added Six Figures In this episode, Randy and I share the behind-the-scenes results of our gym’s price increase experiment and why most gym owners avoid raising rates out of fear of losing members. We break down how we increased our semi-private training membership from $99/week to $109.99/week and another membership to $139.99/week, starting March 1. After multiple billing cycles, we saw zero client losses, and the change is projected to generate six figures in additional annual revenue—money that can go directly toward coach retention, staff development, and improving the client experience We also explain why weekly gym pricing reduces pushback, how to calculate the break-even math on price increases, and why the best time for most gyms to raise rates is between early Q2 and early Q3. In this episode, Randy and I share the behind-the-scenes results of our gym’s price increase experiment and why most gym owners avoid raising rates out of fear of losing members.

We break down how we increased our semi-private training membership from $99/week to $109.99/week and another membership to $139.99/week, starting March 1. After multiple billing cycles, we saw zero client losses, and the change is projected to generate six figures in additional annual revenue—money that can go directly toward coach retention, staff development, and improving the client experience

We also explain why weekly gym pricing reduces pushback, how to calculate the break-even math on price increases, and why the best time for most gyms to raise rates is between early Q2 and early Q3.

]]> <p>In this episode, Randy and I share the behind-the-scenes results of our gym’s price increase experiment and why most gym owners avoid raising rates out of fear of losing members.</p><p>We break down how we increased our semi-private training membership from $99/week to $109.99/week and another membership to $139.99/week, starting March 1. After multiple billing cycles, we saw zero client losses, and the change is projected to generate six figures in additional annual revenue—money that can go directly toward coach retention, staff development, and improving the client experience</p><p>We also explain why weekly gym pricing reduces pushback, how to calculate the break-even math on price increases, and why the best time for most gyms to raise rates is between early Q2 and early Q3.</p> 7b9c437c-3178-43d5-b5cd-430b99e50a81 https://gymbusinesscoach.com/ Thu, 19 Mar 2026 21:00:39 +0000 809 no full The 99¢ Pricing Trick: Add $10K/Year to Your Gym The 99¢ Pricing Trick: Add $10K/Year to Your Gym Tim Lyons and Randy Angsten The 99¢ Pricing Trick In this episode, Randy and I talk about a simple pricing strategy most gym owners overlook: the 99¢ pricing effect. We also preview our upcoming Iron Circle Experience in Orlando with speakers Joey Coleman and Jeff Hoffman and revisit a big lesson Joey shared with us, most gyms spend heavily on marketing but ignore member retention, even though improving retention is one of the fastest ways to grow revenue. In this episode, Randy and I talk about a simple pricing strategy most gym owners overlook: the 99¢ pricing effect. We also preview our upcoming Iron Circle Experience in Orlando with speakers Joey Coleman and Jeff Hoffman and revisit a big lesson Joey shared with us, most gyms spend heavily on marketing but ignore member retention, even though improving retention is one of the fastest ways to grow revenue.

I break down how adding just $0.99 to a weekly membership can generate more than $10,000 per year with 200 members, thanks to basic psychological pricing. We also talk about why gym owners shouldn’t fear raising membership rates, especially with rising costs, inflation, and increased service value.

]]> <p>In this episode, Randy and I talk about a simple pricing strategy most gym owners overlook: the 99¢ pricing effect. We also preview our upcoming Iron Circle Experience in Orlando with speakers Joey Coleman and Jeff Hoffman and revisit a big lesson Joey shared with us, most gyms spend heavily on marketing but ignore member retention, even though improving retention is one of the fastest ways to grow revenue.</p><p>I break down how adding just $0.99 to a weekly membership can generate more than $10,000 per year with 200 members, thanks to basic psychological pricing. We also talk about why gym owners shouldn’t fear raising membership rates, especially with rising costs, inflation, and increased service value.</p> 37b0738d-3da6-4bdc-a2c4-f00dbc0376ee https://gymbusinesscoach.com/ Tue, 17 Mar 2026 09:00:50 +0000 746 no full 17 Years of Gym Ownership: Lessons on Urgency, Vision, and Avoiding Burnout 17 Years of Gym Ownership: Lessons on Urgency, Vision, and Avoiding Burnout 722 Tim Lyons and Randy Angsten 17 Years of Gym Ownership: Lessons on Urgency In today’s episode of the Gym Business Coach Podcast, Randy and I talked about why most gym owners feel stuck, they’re running their gym without a clear vision for where it’s going.We broke down how urgency drives gym owner success and why time is your most limited asset. Drawing from our Iron Circle “campfire” sessions, we shared how intentional action and better decision-making lead to real gym business growth. If you want to grow your gym business with more clarity and momentum, this episode is for you. In today’s episode of the Gym Business Coach Podcast, Randy and I talked about why most gym owners feel stuck, they’re running their gym without a clear vision for where it’s going.We broke down how urgency drives gym owner success and why time is your most limited asset. Drawing from our Iron Circle “campfire” sessions, we shared how intentional action and better decision-making lead to real gym business growth.

If you want to grow your gym business with more clarity and momentum, this episode is for you.

]]> <p>In today’s episode of the Gym Business Coach Podcast, Randy and I talked about why most gym owners feel stuck, they’re running their gym without a clear vision for where it’s going.We broke down how urgency drives gym owner success and why time is your most limited asset. Drawing from our Iron Circle “campfire” sessions, we shared how intentional action and better decision-making lead to real gym business growth.</p><p>If you want to grow your gym business with more clarity and momentum, this episode is for you.</p> b89582fa-9982-4be1-9868-67b8f454dcdc https://gymbusinesscoach.com/ Thu, 12 Mar 2026 09:00:53 +0000 1112 no full How Successful Gym Owners Filter Every Decision How Successful Gym Owners Filter Every Decision 721 Tim Lyons and Randy Angsten How Successful Gym Owners Filter Every Decision Are you building your gym with intention or are you slowly drifting into burnout? In this episode, We break down why urgency and a clear vision are essential for gym owner success. Through the lens of their Iron Circle “campfire” tradition, we challenge fitness entrepreneurs to recognize that time is finite and waiting is the fastest way to stay stuck. Are you building your gym with intention or are you slowly drifting into burnout?

In this episode, We break down why urgency and a clear vision are essential for gym owner success. Through the lens of their Iron Circle “campfire” tradition, we challenge fitness entrepreneurs to recognize that time is finite and waiting is the fastest way to stay stuck.

]]> <p>Are you building your gym with intention or are you slowly drifting into burnout?</p><p>In this episode, We break down why urgency and a clear vision are essential for gym owner success. Through the lens of their Iron Circle “campfire” tradition, we challenge fitness entrepreneurs to recognize that time is finite and waiting is the fastest way to stay stuck.</p> 4886152d-9738-4500-bbfd-02edd5af9815 https://gymbusinesscoach.com/ Tue, 10 Mar 2026 09:00:07 +0000 1068 no full Never Lose an Employee Again Joey Coleman on Building Lasting Teams Never Lose an Employee Again Joey Coleman on Building Lasting Teams 720 Tim Lyons and Randy Angsten Joey Coleman on Building Lasting Teams What if the secret to never losing a customer was actually never losing an employee first? Bestselling author Joey Coleman returns to tackle the fitness industry's biggest challenge: employee turnover. With coaches leaving within just 12 months on average, gym owners face constant recruiting cycles while members struggle with coaching changes. What if the secret to never losing a customer was actually never losing an employee first?

Bestselling author Joey Coleman returns to tackle the fitness industry's biggest challenge: employee turnover. With coaches leaving within just 12 months on average, gym owners face constant recruiting cycles while members struggle with coaching changes.

]]> <p>What if the secret to never losing a customer was actually never losing an employee first?</p><p>Bestselling author Joey Coleman returns to tackle the fitness industry&#39;s biggest challenge: employee turnover. With coaches leaving within just 12 months on average, gym owners face constant recruiting cycles while members struggle with coaching changes.</p> 54991aa4-8de8-4672-a9b6-055e8c2b4414 https://gymbusinesscoach.com/ Thu, 05 Mar 2026 09:00:57 +0000 870 no full Best Mastermind Ever? Iron Circle Orlando Experience Breakdown Best Mastermind Ever? Iron Circle Orlando Experience Breakdown 721 Tim Lyons and Randy Angsten Best Mastermind Ever? Iron Circle Mastermind Recap: Gym Owner Leadership, Staff Retention & Growth In this episode, we recap our latest Iron Circle experience in Orlando! One of the best events we’ve hosted. We break down what the Iron Circle is (a high-level mastermind for established gym owners), why being in the right room matters, and how our twice-a-year in-person experiences go far beyond a typical keynote with full-day deep dives from speakers like Joey Coleman and Jeff Hoffman (Owner of Priceline.com). We also share the biggest themes we focused on, staff engagement, never losing employees or customers, leadership and team development, and why the conversations between gym owners are often the most valuable part. We highlight how we coach at every level (owner, leadership, and staff), including a powerful closing exercise led by our leadership coach, Lindsey Vest, and explain why this group gives gym owners an ego-free outlet to talk business and life with people who truly understand entrepreneurship. We invite listeners to learn more at ironcircle.net or book a call to see if it’s a fit. Iron Circle Mastermind Recap: Gym Owner Leadership, Staff Retention & Growth

In this episode, we recap our latest Iron Circle experience in Orlando! One of the best events we’ve hosted. We break down what the Iron Circle is (a high-level mastermind for established gym owners), why being in the right room matters, and how our twice-a-year in-person experiences go far beyond a typical keynote with full-day deep dives from speakers like Joey Coleman and Jeff Hoffman (Owner of Priceline.com). We also share the biggest themes we focused on, staff engagement, never losing employees or customers, leadership and team development, and why the conversations between gym owners are often the most valuable part. We highlight how we coach at every level (owner, leadership, and staff), including a powerful closing exercise led by our leadership coach, Lindsey Vest, and explain why this group gives gym owners an ego-free outlet to talk business and life with people who truly understand entrepreneurship. We invite listeners to learn more at ironcircle.net or book a call to see if it’s a fit.

]]> <p>Iron Circle Mastermind Recap: Gym Owner Leadership, Staff Retention &amp; Growth</p><p>In this episode, we recap our latest Iron Circle experience in Orlando! One of the best events we’ve hosted. We break down what the Iron Circle is (a high-level mastermind for established gym owners), why being in the right room matters, and how our twice-a-year in-person experiences go far beyond a typical keynote with full-day deep dives from speakers like Joey Coleman and Jeff Hoffman (Owner of Priceline.com). We also share the biggest themes we focused on, staff engagement, never losing employees or customers, leadership and team development, and why the conversations between gym owners are often the most valuable part. We highlight how we coach at every level (owner, leadership, and staff), including a powerful closing exercise led by our leadership coach, Lindsey Vest, and explain why this group gives gym owners an ego-free outlet to talk business and life with people who truly understand entrepreneurship. We invite listeners to learn more at ironcircle.net or book a call to see if it’s a fit.</p> 1334b042-4731-4973-b73a-04d661c896a4 https://gymbusinesscoach.com/ Tue, 03 Mar 2026 09:00:57 +0000 1068 no full How to Win Organically in a world of AI How to Win Organically in a world of AI 718 Tim Lyons and Randy Angsten Randy angsten and Ray Leak from 97 Display explore how AI-powered website tools are transforming lead generation for fitness businesses. Ray introduces the Growth IQ platform, featuring tools that work 24/7 to optimize gym websites: Visibility IQ automatically updates SEO and AI search rankings Hyperlocal Search dominates local 3-10 mile radius searches Social Proof manages reviews across 70+ platforms Lead Flow IQ uses AI chat and voice agents to respond to leads instantly, even after hours Ray emphasizes building strong organic search foundations before investing in paid ads, comparing it to strength training fundamentals. He shares how some studios eliminated paid advertising entirely after implementing these strategies. The episode offers gym owners practical tools to save time, reduce costs, and convert more leads into members. 97 Display Discount link: https://97display.com/profit/ Randy Angsten and Ray Leak from 97 Display explore how AI-powered website tools are transforming lead generation for fitness businesses. Ray introduces the Growth IQ platform, featuring tools that work 24/7 to optimize gym websites:

  • Visibility IQ automatically updates SEO and AI search rankings
  • Hyperlocal Search dominates local 3-10 mile radius searches
  • Social Proof manages reviews across 70+ platforms
  • Lead Flow IQ uses AI chat and voice agents to respond to leads instantly, even after hours

Ray emphasizes building strong organic search foundations before investing in paid ads, comparing it to strength training fundamentals. He shares how some studios eliminated paid advertising entirely after implementing these strategies. The episode offers gym owners practical tools to save time, reduce costs, and convert more leads into members.

97 Display Discount Link: https://97display.com/profit/

]]> <p>Randy Angsten and Ray Leak from 97 Display explore how AI-powered website tools are transforming lead generation for fitness businesses. Ray introduces the Growth IQ platform, featuring tools that work 24/7 to optimize gym websites:</p><ul><li><strong>Visibility IQ</strong> automatically updates SEO and AI search rankings</li><li><strong>Hyperlocal Search</strong> dominates local 3-10 mile radius searches</li><li><strong>Social Proof</strong> manages reviews across 70+ platforms</li><li><strong>Lead Flow IQ</strong> uses AI chat and voice agents to respond to leads instantly, even after hours</li></ul><p>Ray emphasizes building strong organic search foundations before investing in paid ads, comparing it to strength training fundamentals. He shares how some studios eliminated paid advertising entirely after implementing these strategies. The episode offers gym owners practical tools to save time, reduce costs, and convert more leads into members.</p><p>97 Display Discount Link: https://97display.com/profit/</p> a498c72d-b907-457a-bde0-cc662091ba47 https://gymbusinesscoach.com/ Thu, 26 Feb 2026 09:00:07 +0000 1922 no full Maximize Gym Referrals with Reward Programs and Gamification Maximize Gym Referrals with Reward Programs and Gamification 717 Tim Lyons and Randy Angsten Maximize Referrals We compare high-ticket, short-term transformation offers to semi-private lifestyle memberships, explaining that a $4K–$5K 9–10 week test program brought short-term cash but clients didn’t stay, while recurring members created stable revenue and far higher lifetime value. They argue high-ticket front-end offers can become a temporary “bandaid,” distract from core operations, and don’t replace the need to improve product delivery, retention systems, and track key numbers to reduce churn. Profit Mini course: https://profit.gymbusinesscoach.com We compare high-ticket, short-term transformation offers to semi-private lifestyle memberships, explaining that a $4K–$5K 9–10 week test program brought short-term cash but clients didn’t stay, while recurring members created stable revenue and far higher lifetime value. They argue high-ticket front-end offers can become a temporary “bandaid,” distract from core operations, and don’t replace the need to improve product delivery, retention systems, and track key numbers to reduce churn.


 Profit Closing Method Mini Course https://profit.gymbusinesscoach.com

]]> <p>We compare high-ticket, short-term transformation offers to semi-private lifestyle memberships, explaining that a $4K–$5K 9–10 week test program brought short-term cash but clients didn’t stay, while recurring members created stable revenue and far higher lifetime value. They argue high-ticket front-end offers can become a temporary “bandaid,” distract from core operations, and don’t replace the need to improve product delivery, retention systems, and track key numbers to reduce churn.</p><p><br></p><p> Profit Closing Method Mini Course https://profit.gymbusinesscoach.com</p> b3d06685-4638-42ca-b699-df7e9fddfd2f https://gymbusinesscoach.com/ Tue, 24 Feb 2026 09:00:13 +0000 1024 no full Why Quick Cash Grabs Won’t Save Your Gym Why Quick Cash Grabs Won’t Save Your Gym Tim Lyons and Randy Angsten All gym owners (and entrepreneurs in general) know that bills can’t wait for strategy. That’s why long-term thinking usually fades when expenses stack up faster than revenue. In those situations, decisions get rushed, patience disappears, and survival starts driving the business. 

That pressure is what makes shiny objects so tempting. A new offer shows up that looks like a way to grab twenty or thirty grand just to cover the bills, and gym owners convince themselves it’s the thing that fixes everything.

What follows is selling packages and discounting memberships, all in an effort to get through the next month. The business slowly shifts away from recurring revenue, and instead of moving forward, it starts the race ten yards behind the starting line.

In this episode, Tim and Randy explain why long-term stability comes from boring execution and disciplined growth.

Tune in to learn:

  • 00:14 Why recurring revenue removes desperation from decisions
  • 06:09 Where most gyms break their systems 
  • 09:21 How to build revenue that stacks month after month

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale 

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>All gym owners (and entrepreneurs in general) know that bills can’t wait for strategy. That’s why long-term thinking usually fades when expenses stack up faster than revenue. In those situations, decisions get rushed, patience disappears, and survival starts driving the business. </span></p><p><span>That pressure is what makes shiny objects so tempting. A new offer shows up that looks like a way to grab twenty or thirty grand just to cover the bills, and gym owners convince themselves it’s the thing that fixes everything.</span></p><p><span>What follows is selling packages and discounting memberships, all in an effort to get through the next month. The business slowly shifts away from recurring revenue, and instead of moving forward, it starts the race ten yards behind the starting line.</span></p><p><span>In this episode, Tim and Randy explain why long-term stability comes from boring execution and disciplined growth.</span></p><p><span>Tune in to learn:</span></p><ul><li><span>00:14 Why recurring revenue removes desperation from decisions</span></li><li><span>06:09 Where most gyms break their systems </span></li><li><span>09:21 How to build revenue that stacks month after month</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Join </span><a href="http://www.fitprogrowthsummit.com/" rel="nofollow">the 8th Annual Growth Summit in Scottsdale</a><span> </span></p><p><span>- Get your ticket to the 2-day </span><a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> a38a5b22-48a5-44d8-b70d-5936403dfc2e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/191c774f-d764-49b1-a69b-64dfca0144f7 Tue, 17 Feb 2026 09:00:18 +0000 821 no full The Great Gym Debate The Great Gym Debate Tim Lyons and Randy Angsten All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure.

But when it comes to what they sell in their gyms, many still run large-group classes.

It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule.

The problem is what that decision does to the business over time: high churn, low prices, zero personalization.

In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it.

Tune in to learn: 

  • 02:22 The business cost of large-group training
  • 04:39 Why semi-private strength training changes the math
  • 10:52 How to shift into semi-private strength training without blowing up the business

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale 

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure.</span></p><p><span>But when it comes to what they sell in their gyms, many still run large-group classes.</span></p><p><span>It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule.</span></p><p><span>The problem is what that decision does to the business over time: high churn, low prices, zero personalization.</span></p><p><span>In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it.</span></p><p><span>Tune in to learn: </span></p><ul><li><span>02:22 The business cost of large-group training</span></li><li><span>04:39 Why semi-private strength training changes the math</span></li><li><span>10:52 How to shift into semi-private strength training without blowing up the business</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Join </span><a href="http://www.fitprogrowthsummit.com/" rel="nofollow">the 8th Annual Growth Summit in Scottsdale</a><span> </span></p><p><span>- Get your ticket to the 2-day </span><a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> ccfe62e2-5c88-4367-b06e-d492c8bb4c3c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/17b00d36-a5a3-4f27-bac1-b19abdb75d1c Thu, 12 Feb 2026 09:00:43 +0000 757 no full The Unexpected Gym Strategy That Boosts Revenue by 38% The Unexpected Gym Strategy That Boosts Revenue by 38% Tim Lyons and Randy Angsten Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.

But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.

In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.

That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.

Today Tim and Zach talk about:

  • 01:13 Why gyms hit a recurring revenue ceiling
  • 02:08 The 9.8 vs 36.2 month retention gap 
  • 07:00 How switching delivery styles burns out coaches 
  • 11:14 Semi-private implementation mistakes

This is the million-dollar model you can apply in your gym, too. Tune in to learn more.

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale 

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.</span></p><p><span>But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.</span></p><p><span>In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.</span></p><p><span>That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.</span></p><p><span>Today Tim and Zach talk about:</span></p><ul><li><span>01:13 Why gyms hit a recurring revenue ceiling</span></li><li><span>02:08 The 9.8 vs 36.2 month retention gap </span></li><li><span>07:00 How switching delivery styles burns out coaches </span></li><li><span>11:14 Semi-private implementation mistakes</span></li></ul><p><span>This is the million-dollar model you can apply in your gym, too. Tune in to learn more.</span></p><p><strong>Additional Resources:</strong></p><p><span>- Join </span><a href="http://www.fitprogrowthsummit.com/" rel="nofollow">the 8th Annual Growth Summit in Scottsdale</a><span> </span></p><p><span>- Get your ticket to the 2-day </span><a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 298bd994-b938-49d9-bcb8-ab650d6019c4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/689560e1-51fa-41f8-9ffa-7e1367aae5d0 Tue, 10 Feb 2026 09:00:41 +0000 1198 no full Peptides in Gyms: Revolutionary Trend or Dangerous Shortcut? Peptides in Gyms: Revolutionary Trend or Dangerous Shortcut? Tim Lyons and Randy Angsten Peptides are being pitched to gym owners as the next big revenue play. Right now, it feels like a no-brainer. Clients are asking. Gurus are pushing. And the message is simple: don’t overthink it.

But no one talks about where this starts to get dangerous.

The moment a gym chases peptides for profit, it risks taking on liability it doesn’t fully understand and abandoning what it was built to do: train people and create long-term change.

Instead, that work gets replaced by the promise of faster outcomes, and the business inevitably becomes something else.

The issue here isn’t whether peptides work. It’s why and how gyms are being pushed to adopt them. And that’s the topic Tim and Zach are discussing in this episode.

Tune in to learn:

  • 02:59 Why offering peptides pushes gyms outside their scope
  • 11:20 What insurance carriers are saying about peptide liability
  • 15:59 How peptides can replace training instead of supporting it

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale 

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Peptides are being pitched to gym owners as the next big revenue play. Right now, it feels like a no-brainer. Clients are asking. Gurus are pushing. And the message is simple: don’t overthink it.</span></p><p><span>But no one talks about where this starts to get dangerous.</span></p><p><span>The moment a gym chases peptides for profit, it risks taking on liability it doesn’t fully understand and abandoning what it was built to do: train people and create long-term change.</span></p><p><span>Instead, that work gets replaced by the promise of faster outcomes, and the business inevitably becomes something else.</span></p><p><span>The issue here isn’t whether peptides work. It’s why and how gyms are being pushed to adopt them. And that’s the topic Tim and Zach are discussing in this episode.</span></p><p><span>Tune in to learn:</span></p><ul><li><span>02:59 Why offering peptides pushes gyms outside their scope</span></li><li><span>11:20 What insurance carriers are saying about peptide liability</span></li><li><span>15:59 How peptides can replace training instead of supporting it</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Join </span><a href="http://www.fitprogrowthsummit.com/" rel="nofollow">the 8th Annual Growth Summit in Scottsdale</a><span> </span></p><p><span>- Get your ticket to the 2-day </span><a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 5e8052db-5129-40ca-b31a-97e146155d44 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c5f57a49-9d4d-4d86-a5cf-91497aeeda00 Thu, 05 Feb 2026 09:00:47 +0000 1538 no full Effective Sales Strategies for Gym Effective Sales Strategies for Gym Tim Lyons and Randy Angsten Gym owners usually say they have well-prepared sales strategies. Then they pull out slide decks, scripts, pricing menus, and perfectly organized offers.

And almost all of it misses the most important part of the equation: the potential client.

The person in front of you doesn’t need to be impressed by how great your gym is or how many services you sell. They need to know you understand them and that what you’re recommending actually solves their problem.

That happens through conversation, not a fancy presentation.

In this episode, Randy and Zack share what effective sales strategies actually look like when the goal is to guide people from solving a problem into becoming someone who trains for life.

Tune in to learn:

  • 02:05 Why selling one clear next step builds trust
  • 04:15 Why conversations beat scripts in consultations
  • 06:40 How identity shift creates long-term members
  • 21:45 What drives higher close rates without pressure

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners usually say they have well-prepared sales strategies. Then they pull out slide decks, scripts, pricing menus, and perfectly organized offers.</p><p>And almost all of it misses the most important part of the equation: the potential client.</p><p>The person in front of you doesn’t need to be impressed by how great your gym is or how many services you sell. They need to know you understand them and that what you’re recommending actually solves their problem.</p><p>That happens through conversation, not a fancy presentation.</p><p>In this episode, Randy and Zack share what effective sales strategies actually look like when the goal is to guide people from solving a problem into becoming someone who trains for life.</p><p>Tune in to learn:</p><ul><li>02:05 Why selling one clear next step builds trust</li><li>04:15 Why conversations beat scripts in consultations</li><li>06:40 How identity shift creates long-term members</li><li>21:45 What drives higher close rates without pressure</li></ul><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 28e2a79b-bc53-4340-98df-ef93330d1c85 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/18843883-50ac-412e-a48d-dc44c4e5b721 Tue, 03 Feb 2026 09:00:10 +0000 1966 no full Why Client Problems Evolve Over Time Why Client Problems Evolve Over Time Tim Lyons and Randy Angsten Most gym owners think retention breaks when motivation drops, or life gets busy. That’s not actually what’s happening. The real issue is simpler, but harder to see: The client you’re coaching today isn’t the same person who signed up six months or a year ago.

When someone joins, you’re solving a specific problem. Over time, that problem changes. Their body adapts. Their schedule shifts. What they need from your gym changes. If your systems don’t evolve with them, what you see on the surface looks like “lack of commitment” or “people just quit”. In reality, your gym just stopped meeting them where they are.

In this episode, Randy and Zach break down how strong gyms build structure across the entire journey:

  • Attraction systems that handle more than just the ideal lead
  • Conversion systems built for no-shows, cancellations, and hesitation
  • Delivery systems that support clients after early momentum fades
  • Ascension systems that adapt as client needs evolve

Because effort and good intentions don’t scale. Systems do.

Tune in to learn:

  • (02:15) Where your client journey actually breaks down
  • (17:40) How systems reduce repeated client and staff loss
  • (19:05) Why having systems prevents the same issues from repeating
  • (29:23) How short-term offers create churn

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners think retention breaks when motivation drops, or life gets busy. That’s not actually what’s happening. The real issue is simpler, but harder to see: The client you’re coaching today isn’t the same person who signed up six months or a year ago.</p><p>When someone joins, you’re solving a specific problem. Over time, that problem changes. Their body adapts. Their schedule shifts. What they need from your gym changes. If your systems don’t evolve with them, what you see on the surface looks like “lack of commitment” or “people just quit”. In reality, your gym just stopped meeting them where they are.</p><p>In this episode, Randy and Zach break down how strong gyms build structure across the entire journey:</p><ul><li>Attraction systems that handle more than just the ideal lead</li><li>Conversion systems built for no-shows, cancellations, and hesitation</li><li>Delivery systems that support clients after early momentum fades</li><li>Ascension systems that adapt as client needs evolve</li></ul><p>Because effort and good intentions don’t scale. Systems do.</p><p>Tune in to learn:</p><ul><li>(02:15) Where your client journey actually breaks down</li><li>(17:40) How systems reduce repeated client and staff loss</li><li>(19:05) Why having systems prevents the same issues from repeating</li><li>(29:23) How short-term offers create churn</li></ul><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9194a560-31d6-4ef1-93ff-e455637113ed https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/bbf8c74d-041d-4a13-a881-07d758e1c4c2 Thu, 29 Jan 2026 09:00:29 +0000 1935 no full How Gym Owners Can Build a Profitable Business How Gym Owners Can Build a Profitable Business Tim Lyons and Randy Angsten Why do so many gym owners struggle to attract the right clients – despite being great at fitness?

In this episode, Randy and Zach talk about one of the biggest disconnects in the fitness industry: most gym owners are trying to speak to an audience whose problems they’ve never personally experienced. 

While many successful businesses are built when someone solves their own problem and turns that “mess into a message,” most gyms are founded by lifelong athletes who never faced the same challenges as the people they’re trying to serve.

Tune in to learn:

  • 04:40 why trying to help everyone often leads to helping no one
  • 06:02 how a lack of a clear client avatar creates confusion in the marketplace
  • 08:09 why most gyms end up chasing leads instead of attracting them
  • 10:05 why sustainable growth starts with one clear problem and one clear person you serve

If you’ve ever wondered why your marketing isn’t resonating, why leads feel hard to convert, or why your gym blends into the crowd, this episode breaks down the real reason – and how to start fixing it.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Why do so many gym owners struggle to attract the right clients – despite being great at fitness?</p><p>In this episode, Randy and Zach talk about one of the biggest disconnects in the fitness industry: most gym owners are trying to speak to an audience whose problems they’ve never personally experienced. </p><p>While many successful businesses are built when someone solves their own problem and turns that “mess into a message,” most gyms are founded by lifelong athletes who never faced the same challenges as the people they’re trying to serve.</p><p>Tune in to learn:</p><ul><li>04:40 why trying to help everyone often leads to helping no one</li><li>06:02 how a lack of a clear client avatar creates confusion in the marketplace</li><li>08:09 why most gyms end up chasing leads instead of attracting them</li><li>10:05 why sustainable growth starts with one clear problem and one clear person you serve</li></ul><p>If you’ve ever wondered why your marketing isn’t resonating, why leads feel hard to convert, or why your gym blends into the crowd, this episode breaks down the real reason – and how to start fixing it.</p><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 84b78e74-ecf5-46ad-861b-7906d5ca8468 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/18f98367-ea90-45e0-bfd8-26d49ac1a543 Tue, 27 Jan 2026 09:00:29 +0000 1847 no full Are Client Check-Ins Needed? Are Client Check-Ins Needed? Tim Lyons and Randy Angsten Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.

But that’s where things break.

Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enough to undo everything you’ve been building.

The problem isn’t check-ins. It’s what we attach to them.

In this episode, Tim and Zach break down:

  • 05:45 how decades of weight loss messaging override logic, progress, and coaching
  • 15:13 why scale-based check-ins hurt retention
  • 17:11 why accountability through weigh-ins rarely works the way gym owners expect
  • 20:45 what gyms should measure instead to keep clients long-term

Tune in to learn how to run check-ins that protect momentum instead of killing it.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.</p><p>But that’s where things break.</p><p>Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enough to undo everything you’ve been building.</p><p>The problem isn’t check-ins. It’s what we attach to them.</p><p>In this episode, Tim and Zach break down:</p><ul><li>05:45 how decades of weight loss messaging override logic, progress, and coaching</li><li>15:13 why scale-based check-ins hurt retention</li><li>17:11 why accountability through weigh-ins rarely works the way gym owners expect</li><li>20:45 what gyms should measure instead to keep clients long-term</li></ul><p>Tune in to learn how to run check-ins that protect momentum instead of killing it.</p><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e440febb-5ed3-4919-b8b7-baa559ad5a2e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/9eab7420-447e-44c6-9d24-debef0cf2746 Thu, 22 Jan 2026 09:00:44 +0000 1558 no full Is Facebook Marketing Worth It In 2026? Is Facebook Marketing Worth It In 2026? Tim Lyons and Randy Angsten Facebook ads aren’t broken. The way most gyms rely on them is.

For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.

But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.

In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend. 

They explain:

  • 00:45 why Facebook “stopped working” only for gyms without solid systems 
  • 05:10 why losing money up front can still lead to strong returns
  • 09:16 how internal systems decide whether Facebook works or fails
  • 21:19 why retention, not acquisition, now determines ad success

Tune in to understand what Facebook is really worth in 2026.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Facebook ads aren’t broken. The way most gyms rely on them is.</p><p>For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.</p><p>But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.</p><p>In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend. </p><p>They explain:</p><ul><li>00:45 why Facebook “stopped working” only for gyms without solid systems </li><li>05:10 why losing money up front can still lead to strong returns</li><li>09:16 how internal systems decide whether Facebook works or fails</li><li>21:19 why retention, not acquisition, now determines ad success</li></ul><p>Tune in to understand what Facebook is really worth in 2026.</p><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> eb9e72ad-ba9a-4ba1-94ee-e80f208d6bca https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d1e684eb-5310-4fe9-9831-4cd1f8781f4c Tue, 20 Jan 2026 09:00:19 +0000 1837 no full You Deserve Way More You Deserve Way More Tim Lyons and Randy Angsten If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.

Most gyms are built on large group training, and the industry data are very clear:

The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity that comes with it.

But there is a better way.

In this episode, Tim and Randy break down why semi-private training consistently creates higher revenue, stronger recurring income, and better owner outcomes.

We talk about:

  • 03:20 how pricing and volume trap large group gyms
  • 05:10 how changing the model changes your income and your life
  • 13:40 what actually creates value clients will pay more for
  • 17:31 why recurring revenue matters more than busy classes

Tune in and learn how to build a gym that finally pays you what you’re worth.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.</p><p>Most gyms are built on large group training, and the industry data are very clear:</p><p>The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity that comes with it.</p><p>But there is a better way.</p><p>In this episode, Tim and Randy break down why semi-private training consistently creates higher revenue, stronger recurring income, and better owner outcomes.</p><p>We talk about:</p><ul><li>03:20 how pricing and volume trap large group gyms</li><li>05:10 how changing the model changes your income and your life</li><li>13:40 what actually creates value clients will pay more for</li><li>17:31 why recurring revenue matters more than busy classes</li></ul><p>Tune in and learn how to build a gym that finally pays you what you’re worth.</p><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0f3b924c-6b25-4bc5-8256-818fbb3ba4a8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/413e94b4-ef5d-43a4-b9cc-67a96999f21d Thu, 15 Jan 2026 09:00:33 +0000 1779 no full When A Member Cancels When A Member Cancels Tim Lyons and Randy Angsten Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.

What separates good gyms from great ones is how people are treated on the way out.

When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referral campaign you’ll ever run. You just don’t want that story to be about how frustrating it was to leave your gym.

Because in a relationship-driven business, the way someone leaves should feel just as thoughtful as the way they joined.

In this episode, Tim and Randy talk through why fighting cancellations, hiding behind rigid policies, or pushing for “just one more month” usually costs you more than it saves.

Tune in to learn:

  • 02:20 why gyms lose future clients at the moment of cancellation
  • 05:05 how difficult exits quietly damage trust
  • 09:40 why goodwill keeps paying off long after revenue stops
  • 14:10 when to ask for feedback without pressure

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.</p><p>What separates good gyms from great ones is how people are treated on the way out.</p><p>When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referral campaign you’ll ever run. You just don’t want that story to be about how frustrating it was to leave your gym.</p><p>Because in a relationship-driven business, the way someone leaves should feel just as thoughtful as the way they joined.</p><p>In this episode, Tim and Randy talk through why fighting cancellations, hiding behind rigid policies, or pushing for “just one more month” usually costs you more than it saves.</p><p>Tune in to learn:</p><ul><li>02:20 why gyms lose future clients at the moment of cancellation</li><li>05:05 how difficult exits quietly damage trust</li><li>09:40 why goodwill keeps paying off long after revenue stops</li><li>14:10 when to ask for feedback without pressure</li></ul><p><strong>Additional Resources:</strong></p><p><span></span>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e42dae49-6755-442c-a6b8-0e1382193e81 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/501c01da-423c-4754-ad21-a3420f7d57df Tue, 13 Jan 2026 09:00:14 +0000 1039 no full How Your Marketing Agency Is Killing Your Business How Your Marketing Agency Is Killing Your Business Tim Lyons and Randy Angsten “Give us 90 days, and we’ll flood your gym with clients.” 

At some point, every gym owner hears this marketing agency promise. And when revenue feels tight, that offer is hard to ignore. But what looks like growth usually ends up in chaos.

Agencies usually push short-term, high-promise offers (like six-week challenges or quick weight loss promises) that are designed to sell a result, not a membership. So even when you get new clients in the door, they join to finish the program, and when it ends, they leave.

In this episode, Tim and Randy break down why letting an agency dictate what you sell destroys profitability and retention.

They talk about:

  • 03:40 How short-term programs break gym systems and burn out teams
  • 04:51 How recurring revenue creates stability and long-term growth
  • 06:16 Why selling results with an end date hurts long-term retention
  • 13:13 Why marketing must match how your gym actually operates

Tune in to learn more.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“Give us 90 days, and we’ll flood your gym with clients.” </em></p><p>At some point, every gym owner hears this marketing agency promise. And when revenue feels tight, that offer is hard to ignore. But what looks like growth usually ends up in chaos.</p><p>Agencies usually push short-term, high-promise offers (like six-week challenges or quick weight loss promises) that are designed to sell a result, not a membership. So even when you get new clients in the door, they join to finish the program, and when it ends, they leave.</p><p>In this episode, Tim and Randy break down why letting an agency dictate what you sell destroys profitability and retention.</p><p>They talk about:</p><ul><li>03:40 How short-term programs break gym systems and burn out teams</li><li>04:51 How recurring revenue creates stability and long-term growth</li><li>06:16 Why selling results with an end date hurts long-term retention</li><li>13:13 Why marketing must match how your gym actually operates</li></ul><p>Tune in to learn more.</p><p><strong>Additional Resources:</strong></p><p><span>- Get your ticket to the 2-day </span><a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 59d09f34-4c5c-46ba-8047-e5f764aebb8e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/cc4dff64-0862-4ff4-94a1-afde2bf3cce7 Thu, 08 Jan 2026 09:00:09 +0000 1109 no full The Workshop That Will Change Everything The Workshop That Will Change Everything Tim Lyons and Randy Angsten Wouldn’t it be great if gym owners could actually see how a business works instead of guessing their way to revenue? That’s exactly why this episode exists.

Tim and Randy invite 15 gym owners into the Million Dollar Model Workshop, something that almost never happens in this industry. They open the doors to a real, operating gym and show exactly how it runs, from the backend systems and revenue model to the staff structure that supports it all.

Participants will also get clear insight into how those same principles can be applied inside their own gyms without copying someone else’s brand.

Tim and Randy break down:

  • 01:10 how the Million Dollar Model Workshop actually works
  • 03:40 the gym systems that drive seven-figure growth
  • 06:30 who this workshop is designed for
  • 10:10 why seeing gym operations live accelerates results

Tune in for the full episode to learn how to get in the room for the Million Dollar Model Workshop.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Wouldn’t it be great if gym owners could actually see how a business works instead of guessing their way to revenue? That’s exactly why this episode exists.</p><p>Tim and Randy invite 15 gym owners into the Million Dollar Model Workshop, something that almost never happens in this industry. They open the doors to a real, operating gym and show exactly how it runs, from the backend systems and revenue model to the staff structure that supports it all.</p><p>Participants will also get clear insight into how those same principles can be applied inside their own gyms without copying someone else’s brand.</p><p>Tim and Randy break down:</p><ul><li>01:10 how the Million Dollar Model Workshop actually works</li><li>03:40 the gym systems that drive seven-figure growth</li><li>06:30 who this workshop is designed for</li><li>10:10 why seeing gym operations live accelerates results</li></ul><p>Tune in for the full episode to learn how to get in the room for the Million Dollar Model Workshop.</p><p><strong>Additional Resources:</strong></p><p>- Get your ticket to the 2-day <a href="https://mdm.gymbusinesscoach.com/" rel="nofollow">Million Dollar Model Workshop</a></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> bfda6e03-e54f-481e-9613-eec9bd516b2c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/10c59afc-68ca-41c9-a31e-7536925c4734 Tue, 06 Jan 2026 09:00:00 +0000 816 no full Why Your Coaches Don't Care (And How To Fix It) Why Your Coaches Don't Care (And How To Fix It) Tim Lyons and Randy Angsten Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?

When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.

In this episode, Randy and Zach break down what actually creates real commitment to the business instead of ongoing staff apathy.

They talk about:

  • why part-time coaching models almost guarantee turnover
  • the difference between managing employees and leading a real team
  • why developing EQ matters just as much as coaching skills

Let’s dive in.

Key Takeaways: 

  • Intro (00:00)
  • Team vs. employee mindset (02:26)
  • Full-time schedules create real buy-in (03:10)
  • Brand-owned programming prevents client loss (05:50)
  • Hire for the role before the candidate (13:42)
  • Prioritize EQ over certifications (16:09)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?</p><p>When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.</p><p>In this episode, Randy and Zach break down what actually creates real commitment to the business instead of ongoing staff apathy.</p><p>They talk about:</p><ul><li>why part-time coaching models almost guarantee turnover</li><li>the difference between managing employees and leading a real team</li><li>why developing EQ matters just as much as coaching skills</li></ul><p>Let’s dive in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Team vs. employee mindset (02:26)</li><li>Full-time schedules create real buy-in (03:10)</li><li>Brand-owned programming prevents client loss (05:50)</li><li>Hire for the role before the candidate (13:42)</li><li>Prioritize EQ over certifications (16:09)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3cccb887-553f-479e-9275-505d235b423b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/706f22ba-c229-42a9-906b-950a10f076d6 Thu, 01 Jan 2026 09:00:45 +0000 1821 no full Impact vs. Income Impact vs. Income Tim Lyons and Randy Angsten Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back.

So they coach every session, fill every gap, and carry the entire business on their back, all while telling themselves it’s “for the clients.” Meanwhile, their time, energy, and family life slowly disappear.

In this episode, Randy and Zach break down the false belief that impact and income are opposites.

They explain why staying trapped as the sole service provider actually limits how many people you can help, and why burnout isn’t a badge of honor, but a warning sign.

They also talk about:

  • the ego trap that keeps you stuck on the floor
  • why underpaying yourself limits your impact
  • how systems create freedom without killing purpose

You don't have to be torn between helping clients and taking care of your own life. Tune in and learn how to build a business that creates more impact by demanding less from you.

Key Takeaways: 

  • Intro (00:00)
  • Gym owners struggle with success guilt (00:23)
  • Impact without income causes resentment (03:10)
  • Systems and capital let you help more people (04:30)
  • One-to-one training limits reach and causes burnout (05:27)
  • Gym owners often build their own prison (10:39)
  • Leadership replaces coaching as the real job (12:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back.</p><p>So they coach every session, fill every gap, and carry the entire business on their back, all while telling themselves it’s “for the clients.” Meanwhile, their time, energy, and family life slowly disappear.</p><p>In this episode, Randy and Zach break down the false belief that impact and income are opposites.</p><p>They explain why staying trapped as the sole service provider actually limits how many people you can help, and why burnout isn’t a badge of honor, but a warning sign.</p><p>They also talk about:</p><ul><li>the ego trap that keeps you stuck on the floor</li><li>why underpaying yourself limits your impact</li><li>how systems create freedom without killing purpose</li></ul><p>You don&#39;t have to be torn between helping clients and taking care of your own life. Tune in and learn how to build a business that creates more impact by demanding less from you.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gym owners struggle with success guilt (00:23)</li><li>Impact without income causes resentment (03:10)</li><li>Systems and capital let you help more people (04:30)</li><li>One-to-one training limits reach and causes burnout (05:27)</li><li>Gym owners often build their own prison (10:39)</li><li>Leadership replaces coaching as the real job (12:05)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 98130dc0-7b02-409b-87c4-8ef847bb06d8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/321847c6-1aa4-4dbe-b5d4-78dde6a2596e Tue, 30 Dec 2025 09:00:06 +0000 1153 no full Your 2026 Marketing Playbook Your 2026 Marketing Playbook Tim Lyons and Randy Angsten For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. 

In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable again.

They talk about how to stop reacting to bad months and start running a plan that works all year.

They also share:

  • why marketing can never be turned off
  • how macro, mezzo, and micro strategies work together
  • how to attract new clients, retain members, and win back past ones

Tune in to learn how to eliminate guesswork and build a marketing calendar that holds up in 2026. Tune in.

Key Takeaways:

  • Intro (00:00)
  • One Facebook ad no longer works (01:10)
  • Multiple poles replace single-channel marketing dependence (02:05)
  • Marketing must never turn off (04:28)
  • Macro, mezzo, micro marketing strategies defined (05:05)
  • Google Business Profile drives year-round local visibility (06:15)
  • Podcasts support retention, authority, and acquisition (07:40)
  • Quarterly win-back campaigns explained (12:55)
  • Omnipresence beats reactive, single-channel marketing (21:10)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. </p><p>In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable again.</p><p>They talk about how to stop reacting to bad months and start running a plan that works all year.</p><p>They also share:</p><ul><li>why marketing can never be turned off</li><li>how macro, mezzo, and micro strategies work together</li><li>how to attract new clients, retain members, and win back past ones</li></ul><p>Tune in to learn how to eliminate guesswork and build a marketing calendar that holds up in 2026. Tune in.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>One Facebook ad no longer works (01:10)</li><li>Multiple poles replace single-channel marketing dependence (02:05)</li><li>Marketing must never turn off (04:28)</li><li>Macro, mezzo, micro marketing strategies defined (05:05)</li><li>Google Business Profile drives year-round local visibility (06:15)</li><li>Podcasts support retention, authority, and acquisition (07:40)</li><li>Quarterly win-back campaigns explained (12:55)</li><li>Omnipresence beats reactive, single-channel marketing (21:10)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 943496ec-683d-45a8-be18-d9b8cd531e2f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/318fa025-7d7e-4264-b023-a49d52616fa0 Thu, 25 Dec 2025 09:00:31 +0000 1544 no full The January Gold Rush The January Gold Rush Tim Lyons and Randy Angsten January feels like a goldrush for gym owners.

It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.

But underneath it, something else is happening: just as many members are leaving out the back door.

And your gym is not alone here. This is typical across the industry.

In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been framed as a short-term result instead of a long-term identity, it becomes an easy cut.

This is the topic Tim and Zach break down in this week’s episode.

They also talk about:

  • why front-end marketing masks retention problems
  • how poor holiday engagement sets up January cancellations
  • why results-driven messaging accelerates churn
  • how lifestyle identity changes retention forever

January isn’t broken. But if you're just focused on sales and ignore the retention side of the coin, it will expose every crack in your business.

Tune in to learn how to survive the January goldrush without bleeding members once the dust settles.

Key Takeaways: 

  • Intro (00:00)
  • Mass January membership cancellations ignored (00:28)
  • Front-end marketing neglects client journey (03:24)
  • Sales and delivery role conflict hurts retention (06:49)
  • Solepreneurs trapped in churn cycles (07:44)
  • Holiday disengagement fuels January churn (11:14)
  • Lifestyle identity drives long-term retention (12:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>January feels like a goldrush for gym owners.</p><p>It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.</p><p>But underneath it, something else is happening: just as many members are leaving out the back door.</p><p>And your gym is not alone here. This is typical across the industry.</p><p>In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been framed as a short-term result instead of a long-term identity, it becomes an easy cut.</p><p>This is the topic Tim and Zach break down in this week’s episode.</p><p>They also talk about:</p><ul><li>why front-end marketing masks retention problems</li><li>how poor holiday engagement sets up January cancellations</li><li>why results-driven messaging accelerates churn</li><li>how lifestyle identity changes retention forever</li></ul><p>January isn’t broken. But if you&#39;re just focused on sales and ignore the retention side of the coin, it will expose every crack in your business.</p><p>Tune in to learn how to survive the January goldrush without bleeding members once the dust settles.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Mass January membership cancellations ignored (00:28)</li><li>Front-end marketing neglects client journey (03:24)</li><li>Sales and delivery role conflict hurts retention (06:49)</li><li>Solepreneurs trapped in churn cycles (07:44)</li><li>Holiday disengagement fuels January churn (11:14)</li><li>Lifestyle identity drives long-term retention (12:45)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5c87956f-3727-4b27-acb3-694d397f175c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c170306d-b291-4e80-b186-3d7528bc5eca Tue, 23 Dec 2025 09:00:23 +0000 1283 no full Do Gym Owners Need Motivation? Do Gym Owners Need Motivation? Tim Lyons and Randy Angsten Most gym owners don’t burn out... they just stop giving a damn.

The gym runs. Clients come and go. Nothing’s broken on the surface.

But nothing’s exciting either.

That’s where the real danger zone for a business is. Because right there, growth stalls and the business starts feeling like a job you can’t quit.

In this episode, Tim and Randy talk about:

  • how to recognize the signs that motivation is gone
  • how rebrands, remodels, and new models create momentum
  • the psychology of goal-setting that actually works

Tune in to learn what it really takes to get fired up and fall in love with your business again.

Let’s dive in.

Key Takeaways: 

  • Intro (00:00)
  • Many gym owners underpay themselves for years (01:26)
  • Burnout happens when gym loses excitement (02:45)
  • Remodels and rebrands reignite owner motivation (10:52)
  • Rebranding led to explosive business growth (13:45)
  • Put goals on the calendar for urgency (19:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Most gym owners don’t burn out... they just stop giving a damn.</span></p><p><span>The gym runs. Clients come and go. Nothing’s broken on the surface.</span></p><p><span>But nothing’s exciting either.</span></p><p><span>That’s where the real danger zone for a business is. Because right there, growth stalls and the business starts feeling like a job you can’t quit.</span></p><p><span>In this episode, Tim and Randy talk about:</span></p><ul><li><span>how to recognize the signs that motivation is gone</span></li><li><span>how rebrands, remodels, and new models create momentum</span></li><li><span>the psychology of goal-setting that actually works</span></li></ul><p><span>Tune in to learn what it really takes to get fired up and fall in love with your business again.</span></p><p><span>Let’s dive in.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Many gym owners underpay themselves for years (01:26)</span></li><li><span>Burnout happens when gym loses excitement (02:45)</span></li><li><span>Remodels and rebrands reignite owner motivation (10:52)</span></li><li><span>Rebranding led to explosive business growth (13:45)</span></li><li><span>Put goals on the calendar for urgency (19:00)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 19d69a86-2358-42af-977f-bde1536ee21d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/537a5e55-a9c0-48aa-8c6e-2d18d26a7d82 Thu, 18 Dec 2025 09:00:54 +0000 1299 no full 2025 Year-End Recap 2025 Year-End Recap Tim Lyons and Randy Angsten Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.

High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again.

But the gyms that saw real growth focused on the basics and long-term client value: strength training, movement quality, and the semi-private model.

In this episode, Tim and Randy break down exactly what mattered this year (and the costly distractions that didn’t):

  • The problem with trends that explode overnight
  • What GLP-1s and muscle loss taught us about “quick fixes”
  • Why movement quality might be the most powerful metric of 2026
  • What keeps clients longer than transformation offers ever will

Chasing hype is easy. Building something durable takes focus. This episode is about what actually works – in 2025, in any year, and every year – and how to double down on it.

Let’s dive in.

Key Takeaways: 

  • Intro (00:00)
  • Strength training remains foundational, not trendy (01:50)
  • Semi-private training offers scalable personalization (04:15)
  • High Rocks is another fleeting fitness trend (07:23)
  • Peptides and GLP-1s surged in 2025 (10:40)
  • GLP-1s caused massive muscle loss issues (13:42)
  • Shift success metrics to movement and strength (16:07)
  • Lifestyle clients provide longer-term gym growth (18:24)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.</p><p>High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again.</p><p>But the gyms that saw real growth focused on the basics and long-term client value: strength training, movement quality, and the semi-private model.</p><p>In this episode, Tim and Randy break down exactly what mattered this year (and the costly distractions that didn’t):</p><ul><li>The problem with trends that explode overnight</li><li>What GLP-1s and muscle loss taught us about “quick fixes”</li><li>Why movement quality might be the most powerful metric of 2026</li><li>What keeps clients longer than transformation offers ever will</li></ul><p>Chasing hype is easy. Building something durable takes focus. This episode is about what actually works – in 2025, in any year, and every year – and how to double down on it.</p><p>Let’s dive in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Strength training remains foundational, not trendy (01:50)</li><li>Semi-private training offers scalable personalization (04:15)</li><li>High Rocks is another fleeting fitness trend (07:23)</li><li>Peptides and GLP-1s surged in 2025 (10:40)</li><li>GLP-1s caused massive muscle loss issues (13:42)</li><li>Shift success metrics to movement and strength (16:07)</li><li>Lifestyle clients provide longer-term gym growth (18:24)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a217fabb-ddd5-402f-a98e-f573a1b41cf9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1452598b-d10d-4988-ae18-30ea9acd2ee3 Tue, 16 Dec 2025 09:00:32 +0000 1405 no full Can Your Gym Survive Without You - From Job Owner to Business Builder Can Your Gym Survive Without You - From Job Owner to Business Builder Tim Lyons and Randy Angsten You might own a gym… but can it actually run without you?

If stepping away for even a day feels impossible, there’s a bigger issue at play.

In this episode, Randy and Zach walk through the three levels of building a business:

  • making sure your recurring revenue exceeds your operating expenses
  • developing systems that allow you to scale
  • turning the business into a true asset that can run (and even sell) without you

These are actually the checkpoints that show if you're running a business that works… or stuck working in a business that runs you.

Randy and Zach also explain:

  • what to prioritize based on your current business phase
  • how to shift from daily operator to strategic owner
  • why systems and team development are non-negotiable
  • what freedom really looks like for gym owners

If you’ve ever said, “I just need to get through this week,” without thinking about the bigger picture, you’re not alone.

But if you tune in, you’ll learn how to spot your current phase, develop the right skills, and start building a real business that scales whether you’re there or not.

Let’s dive in.

Key Takeaways: 

  • Intro (00:00)
  • Three business phases: profit, scale, asset (00:38)
  • Most gym owners struggle to become profitable (03:03)
  • Always align strategy with your current phase (06:01)
  • Each phase has its own currency focus (10:26)
  • Systemizing creates time, leverage, and freedom (12:26)
  • Delegation requires training both staff and self (14:24)
  • New levels demand new owner skill sets (19:07)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>You might own a gym… but can it actually run without you?</span></p><p><span>If stepping away for even a day feels impossible, there’s a bigger issue at play.</span></p><p><span>In this episode, Randy and Zach walk through the three levels of building a business:</span></p><ul><li><span>making sure your recurring revenue exceeds your operating expenses</span></li><li><span>developing systems that allow you to scale</span></li><li><span>turning the business into a true asset that can run (and even sell) without you</span></li></ul><p><span>These are actually the checkpoints that show if you&#39;re running a business that works… or stuck working in a business that runs you.</span></p><p><span>Randy and Zach also explain:</span></p><ul><li><span>what to prioritize based on your current business phase</span></li><li><span>how to shift from daily operator to strategic owner</span></li><li><span>why systems and team development are non-negotiable</span></li><li><span>what freedom really looks like for gym owners</span></li></ul><p><span>If you’ve ever said, </span><em>“I just need to get through this week,”</em><span> without thinking about the bigger picture, you’re not alone.</span></p><p><span>But if you tune in, you’ll learn how to spot your current phase, develop the right skills, and start building a real business that scales whether you’re there or not.</span></p><p><span>Let’s dive in.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Three business phases: profit, scale, asset (00:38)</span></li><li><span>Most gym owners struggle to become profitable (03:03)</span></li><li><span>Always align strategy with your current phase (06:01)</span></li><li><span>Each phase has its own currency focus (10:26)</span></li><li><span>Systemizing creates time, leverage, and freedom (12:26)</span></li><li><span>Delegation requires training both staff and self (14:24)</span></li><li><span>New levels demand new owner skill sets (19:07)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> eb659355-5c5c-41d9-863f-d28251aca802 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f032304f-6f3a-4149-bf74-da9c4033a6de Thu, 11 Dec 2025 09:00:51 +0000 1551 no full How Do You Boost Gym Profits During the Holidays? Uncover Secret Strategies Now! How Do You Boost Gym Profits During the Holidays? Uncover Secret Strategies Now! Tim Lyons and Randy Angsten Some gyms go silent during the holidays. And they pay the price in January.

When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out.

That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship.

In this episode, Randy and Zach explain why the “holiday slump” is actually your most strategic window all year for reinforcing the foundations of your gym:

  • your client retention
  • your team
  • your systems

If you’ve ever said, “I’ll work on the business when I have time”, this is your time.

Tune in to learn how to use December to win in 2026. Because what you ignore in December shows up as chaos next year.

Let’s dive in.

Key Takeaways: 

  • Intro (00:00)
  • Why clients quit more during the holidays (02:36)
  • Fun gym challenges that keep people coming back (04:55)
  • Personally check in with inactive gym members (06:44)
  • Reaching out early can save memberships (10:17)
  • Slow season is perfect for growing your team (14:55)
  • Repeatable 90-day cycles streamline programming delivery (17:02)
  • A business checkup shows what’s broken (20:57)
  • Prepping consistent clients before the January rush (23:15)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Some gyms go silent during the holidays. And they pay the price in January.</span></p><p><span>When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out.</span></p><p><span>That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship.</span></p><p><span>In this episode, Randy and Zach explain why the “holiday slump” is actually your most strategic window all year for reinforcing the foundations of your gym:</span></p><ul><li><span>your client retention</span></li><li><span>your team</span></li><li><span>your systems</span></li></ul><p><span>If you’ve ever said, </span><em>“I’ll work on the business when I have time”</em><span>, this is your time.</span></p><p><span>Tune in to learn how to use December to win in 2026. Because what you ignore in December shows up as chaos next year.</span></p><p><span>Let’s dive in.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Why clients quit more during the holidays (02:36)</span></li><li><span>Fun gym challenges that keep people coming back (04:55)</span></li><li><span>Personally check in with inactive gym members (06:44)</span></li><li><span>Reaching out early can save memberships (10:17)</span></li><li><span>Slow season is perfect for growing your team (14:55)</span></li><li><span>Repeatable 90-day cycles streamline programming delivery (17:02)</span></li><li><span>A business checkup shows what’s broken (20:57)</span></li><li><span>Prepping consistent clients before the January rush (23:15)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 7fa3ec0d-d649-419e-9f34-b6e5dd659103 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f57d4659-d763-477c-8a41-b96252bb52de Tue, 09 Dec 2025 09:00:21 +0000 1752 no full Your Workouts vs. Your Clients’ Workouts Your Workouts vs. Your Clients’ Workouts Tim Lyons and Randy Angsten Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out?

No blaming here. 

It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves.

But that gap is costing gyms trust, results, and long-term retention.

Because if strength training is what works best for you, why aren’t your clients getting the same?

In this episode, Tim and Randy break down:

  • what happens when metabolic training hits its ceiling
  • how to evolve when clients outgrow the model
  • how to fix disconnects between training style and client results
  • why smart gyms are moving away from cookie-cutter group training

The fitness consumer is more informed than ever. They can spot a mismatch. And they’ll find the gym that actually walks the talk.

Tune in to learn how to fix the programming gap, before your clients find someone down the street who already has.

Key Takeaways: 

  • Intro (00:00)
  • Rebranding to Gym Business Coach podcast (00:28)
  • Questioning alignment between the owner’s and the client’s workouts (01:14)
  • Semi-private model example at their gym (04:45)
  • Legacy models like Blockbuster failed due to stagnation (06:40)
  • Clients plateau with metabolic conditioning (08:17)
  • Strength training is the next evolution for retention (08:58)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out?</span></p><p><span>No blaming here. </span></p><p><span>It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves.</span></p><p><span>But that gap is costing gyms trust, results, and long-term retention.</span></p><p><span>Because if strength training is what works best for you, why aren’t your clients getting the same?</span></p><p><span>In this episode, Tim and Randy break down:</span></p><ul><li><span>what happens when metabolic training hits its ceiling</span></li><li><span>how to evolve when clients outgrow the model</span></li><li><span>how to fix disconnects between training style and client results</span></li><li><span>why smart gyms are moving away from cookie-cutter group training</span></li></ul><p><span>The fitness consumer is more informed than ever. They can spot a mismatch. And they’ll find the gym that actually walks the talk.</span></p><p><span>Tune in to learn how to fix the programming gap, before your clients find someone down the street who already has.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Rebranding to Gym Business Coach podcast (00:28)</span></li><li><span>Questioning alignment between the owner’s and the client’s workouts (01:14)</span></li><li><span>Semi-private model example at their gym (04:45)</span></li><li><span>Legacy models like Blockbuster failed due to stagnation (06:40)</span></li><li><span>Clients plateau with metabolic conditioning (08:17)</span></li><li><span>Strength training is the next evolution for retention (08:58)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> b746df57-6064-4513-8597-0b6494b966c4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f3fb5273-c17c-4d05-9e28-cfb40cf4e13e Thu, 04 Dec 2025 09:00:04 +0000 692 no full Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs. Dave Ramsey Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs. Dave Ramsey Tim Lyons and Randy Angsten Some gym owners treat debt like a dirty word.

They avoid it at all costs, convinced that cash-only is the only safe path.

But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk.

In this episode, Tim and Randy unpack one of the most critical mindset gaps holding gym owners back: the refusal to leverage debt.

They share:

  • the opposing financial philosophies of Dave Ramsey and Robert Kiyosaki 
  • how risk tolerance shapes business outcomes
  • Why playing it “safe” might be the riskiest move of all

Tune in to learn how leveraging debt strategically could be the key to breaking out of survival mode and building a gym that actually gives you freedom.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Big changes coming to the podcast (00:28)
  • By definition, an entrepreneur assumes financial risk (01:24)
  • Dave Ramsey vs. Robert Kiyosaki debt philosophies (03:34)
  • Belief in yourself is key to success (07:11)
  • COVID, EIDL loans, and survival through debt (10:29)
  • Options for SBA loans and funding (14:08)
  • The role of credit cards and lines of credit (15:35)
  • Gym owners’ hesitation to spend even with options (18:17)
  • Why bankruptcy isn’t the end (20:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Some gym owners treat debt like a dirty word.</span></p><p><span>They avoid it at all costs, convinced that cash-only is the only safe path.</span></p><p><span>But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk.</span></p><p><span>In this episode, Tim and Randy unpack one of the most critical mindset gaps holding gym owners back: the refusal to leverage debt.</span></p><p><span>They share:</span></p><ul><li><span>the opposing financial philosophies of Dave Ramsey and Robert Kiyosaki </span></li><li><span>how risk tolerance shapes business outcomes</span></li><li><span>Why playing it “safe” might be the riskiest move of all</span></li></ul><p><span>Tune in to learn how leveraging debt strategically could be the key to breaking out of survival mode and building a gym that actually gives you freedom.</span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Big changes coming to the podcast (00:28)</span></li><li><span>By definition, an entrepreneur assumes financial risk (01:24)</span></li><li><span>Dave Ramsey vs. Robert Kiyosaki debt philosophies (03:34)</span></li><li><span>Belief in yourself is key to success (07:11)</span></li><li><span>COVID, EIDL loans, and survival through debt (10:29)</span></li><li><span>Options for SBA loans and funding (14:08)</span></li><li><span>The role of credit cards and lines of credit (15:35)</span></li><li><span>Gym owners’ hesitation to spend even with options (18:17)</span></li><li><span>Why bankruptcy isn’t the end (20:21)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> b0243b5f-0294-4d22-a1c5-ce0f0361812a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/55517722-4706-4718-8385-c108cb06971f Tue, 02 Dec 2025 09:00:32 +0000 1461 no full How Movement Quality Will Redefine the Training Industry w/ Marty Miller How Movement Quality Will Redefine the Training Industry w/ Marty Miller Tim Lyons and Randy Angsten In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.

Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric. 

With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that plugs straight into the Semi-Private Pro app. From there, workouts adjust in real time based on how someone actually moves.

In this episode, Marty breaks down how that data improves client buy-in, boosts retention, streamlines front desk assessments, and impacts the business as a whole. He also explains why movement should be considered a major health indicator (right alongside heart rate variability and sleep quality).

The takeaway is simple. If you’re still running your gym on personality and programming intuition, you’re going to get lapped.

Tune in and see how top-tier gyms are future-proofing their product… and charging what it’s actually worth.

Key Takeaways: 

  • Intro (00:00)
  • Marty’s background & Kinotek's mission (00:19)
  • Early adoption of evidence-based systems (03:39)
  • How Kinotek revolutionizes movement assessments (10:43)
  • Movement as the key to longevity and sustainable fitness (14:58)
  • Showing measurable client progress through data (17:46)
  • Semi Private Pro’s app and client programming flow (23:09)
  • Kinotek’s real-time movement screening integration (34:47)
  • Marty’s contact info (37:30)

Additional Resources:

- Kinotek website: https://kinotek.com/ 

- Contact Marty: marty.miller@kinotek.com 

---

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.</span></p><p><span>Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric. </span></p><p><span>With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that plugs straight into the Semi-Private Pro app. From there, workouts adjust in real time based on how someone actually moves.</span></p><p><span>In this episode, Marty breaks down how that data improves client buy-in, boosts retention, streamlines front desk assessments, and impacts the business as a whole. He also explains why movement should be considered a major health indicator (right alongside heart rate variability and sleep quality).</span></p><p><span>The takeaway is simple. If you’re still running your gym on personality and programming intuition, you’re going to get lapped.</span></p><p><span>Tune in and see how top-tier gyms are future-proofing their product… and charging what it’s actually worth.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Marty’s background &amp; Kinotek&#39;s mission (00:19)</span></li><li><span>Early adoption of evidence-based systems (03:39)</span></li><li><span>How Kinotek revolutionizes movement assessments (10:43)</span></li><li><span>Movement as the key to longevity and sustainable fitness (14:58)</span></li><li><span>Showing measurable client progress through data (17:46)</span></li><li><span>Semi Private Pro’s app and client programming flow (23:09)</span></li><li><span>Kinotek’s real-time movement screening integration (34:47)</span></li><li><span>Marty’s contact info (37:30)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Kinotek website: </span><a href="https://kinotek.com/" rel="nofollow">https://kinotek.com/</a><span> </span></p><p><span>- Contact Marty: </span><a href="mailto:marty.miller@kinotek.com" rel="nofollow">marty.miller@kinotek.com</a><span> </span></p><p><span>---</span></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 67e8e81a-ce35-4b33-b6b5-975f23262e23 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7066e0c8-f8b4-4f88-9575-acc963c40d68 Thu, 27 Nov 2025 09:00:35 +0000 2339 no full Facebook Ads and ROI Facebook Ads and ROI Tim Lyons and Randy Angsten If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. 

There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.

On paper, your CPL looks fine. But nothing’s sticking, and it’s draining your time and budget fast. However, instead of killing your ads and walking away, it’s time to reframe how return on ad spend really works today.

In this episode, Tim and Randy break down why this is happening, why CPA is 3–4x what it used to be, and what you can actually do about it. (Spoiler: it’s not just your funnel or follow-up.)

Everyone is tired of chasing ghosts and wasting ad spend. You're probably no exception. 

Tune in to learn the smarter way forward.

Key Takeaways: 

  • Intro (00:00)
  • Facebook lead quality is plummeting (00:50)
  • Standard cost-per-lead metrics no longer work (04:00)
  • Use initiation fees to boost upfront ROI (07:00)
  • Challenges attract short-term clients only (09:25)
  • Transformational clients rarely become lifestyle clients (11:32)
  • Switch to semi-private model for sustainable growth (15:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If your Facebook ad leads are costing more and converting less, you&#39;re not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. </p><p>There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.</p><p>On paper, your CPL looks fine. But nothing’s sticking, and it’s draining your time and budget fast. However, instead of killing your ads and walking away, it’s time to reframe how return on ad spend really works today.</p><p>In this episode, Tim and Randy break down why this is happening, why CPA is 3–4x what it used to be, and what you can actually do about it. (Spoiler: it’s not just your funnel or follow-up.)</p><p>Everyone is tired of chasing ghosts and wasting ad spend. You&#39;re probably no exception. </p><p>Tune in to learn the smarter way forward.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Facebook lead quality is plummeting (00:50)</li><li>Standard cost-per-lead metrics no longer work (04:00)</li><li>Use initiation fees to boost upfront ROI (07:00)</li><li>Challenges attract short-term clients only (09:25)</li><li>Transformational clients rarely become lifestyle clients (11:32)</li><li>Switch to semi-private model for sustainable growth (15:45)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7e30018e-ac9f-497d-9606-0cac97f28c22 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b16819ba-2531-4055-a5af-1217d98ff6c4 Tue, 25 Nov 2025 09:00:03 +0000 1126 no full The Math of Large Group Training The Math of Large Group Training Tim Lyons and Randy Angsten You think you’re making money on your packed group sessions… until you do the math.

Every hour looks busy, but your profit margin’s disappearing behind coach pay, overhead, and “just enough” attendance. The room’s full, but your bank account doesn’t feel it.

In this ultra‑quick, rapid‑fire episode, Tim and Randy zoom in on one number that’s crushing the margins for most large group training gyms… and most owners don’t even know it.

They break down a simple formula that reveals what your group classes are really generating per hour based on actual industry data.

🎧 Hit play to uncover the overlooked number that might be eating into your profit (and your sanity).

Key Takeaways: 

  • Intro (00:00)
  • Large group training averages six attendees per session (00:39)
  • Semi-private often earns $200–$300/hour (03:52)
  • How to calculate your gym’s real revenue/hour (04:32)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>You think you’re making money on your packed group sessions… until you do the math.</span></p><p><span>Every hour looks busy, but your profit margin’s disappearing behind coach pay, overhead, and “just enough” attendance. The room’s full, but your bank account doesn’t feel it.</span></p><p><span>In this ultra‑quick, rapid‑fire episode, Tim and Randy zoom in on one number that’s crushing the margins for most large group training gyms… and most owners don’t even know it.</span></p><p><span>They break down a simple formula that reveals what your group classes are really generating per hour based on actual industry data.</span></p><p><span>🎧 Hit play to uncover the overlooked number that might be eating into your profit (and your sanity).</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Large group training averages six attendees per session (00:39)</span></li><li><span>Semi-private often earns $200–$300/hour (03:52)</span></li><li><span>How to calculate your gym’s real revenue/hour (04:32)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 3c9afea3-6eec-41c1-b5f6-4c65c0737888 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2a79bfc3-20f9-4089-85f3-767e35bce067 Thu, 20 Nov 2025 09:00:18 +0000 342 no full The Rise and Fall of Large Group Training The Rise and Fall of Large Group Training Tim Lyons and Randy Angsten There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.

What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results.

In this episode, Tim and Randy explain why large group training – a model that once promised high profits – now delivers low retention, no loyalty, and constant client churn.

They’ll break down what today’s clients actually want, why the semi-private model creates more value (and revenue), and what happens when you stop trying to “fix” what’s broken in large group training and just let it go.

So it’s time to finally stop tweaking your pricing to beat the competition and wasting money on more and more ads.

🎧 Listen now and find out what the future of training really looks like – and how to build a business model that will actually work in 2026.

Key Takeaways: 

  • Intro (00:00)
  • Rise and fall of large group training (00:25)
  • Clients want more than just sweat (02:49)
  • Market competition turns workouts into commodities (05:00)
  • What makes semi-private training different (08:46)
  • Semi-private defined: strength, splits, customization (13:11)
  • The cost of trying to fix a failing model (17:19)
  • Transition now, not later (22:50)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.</span></p><p><span>What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results.</span></p><p><span>In this episode, Tim and Randy explain why large group training – a model that once promised high profits – now delivers low retention, no loyalty, and constant client churn.</span></p><p><span>They’ll break down what today’s clients actually want, why the semi-private model creates more value (and revenue), and what happens when you stop trying to “fix” what’s broken in large group training and just let it go.</span></p><p><span>So it’s time to finally stop tweaking your pricing to beat the competition and wasting money on more and more ads.</span></p><p><span>🎧 Listen now and find out what the future of training really looks like – and how to build a business model that will actually work in 2026.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Rise and fall of large group training (00:25)</span></li><li><span>Clients want more than just sweat (02:49)</span></li><li><span>Market competition turns workouts into commodities (05:00)</span></li><li><span>What makes semi-private training different (08:46)</span></li><li><span>Semi-private defined: strength, splits, customization (13:11)</span></li><li><span>The cost of trying to fix a failing model (17:19)</span></li><li><span>Transition now, not later (22:50)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 48816d36-5477-4d00-b6a3-7bb12554aca3 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1d51515c-0944-4204-afeb-dc5a95978ff5 Tue, 18 Nov 2025 09:00:50 +0000 1528 no full Your Next Coach Your Next Coach Tim Lyons and Randy Angsten You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability to juggle Monday evenings, Wednesday mornings, and a couple of Thursday afternoons…

But you’re short-staffed. So you bend… and six months later, you’re back on the floor coaching… again.

Familiar? Unfortunately, many gym owners would say, “Yes – too familiar.”

In this episode, Tim and Randy talk about one of the most common (and costly) mistakes gym owners make: hiring out of desperation. Because many of them are looking for who’s available instead of the right fit. And that short-term thinking leads to a long-term mess.

In this episode, you’ll find out how to flip the script:

  • Define your business hours first
  • Set clear job expectations
  • Fill positions based on what your gym actually needs (not what a candidate’s calendar allows)

🎧 Listen now and stop letting desperation drive your hiring decisions.

Key Takeaways: 

  • Intro (00:00)
  • Hiring out of desperation leads to future problems (00:27)
  • Coaches should not dictate your business model (03:48)
  • Avoid hiring based on temporary client demand (05:28)
  • Set consistent session blocks upfront (06:20)
  • Idle trainers should handle business-driving tasks (08:13)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability to juggle Monday evenings, Wednesday mornings, and a couple of Thursday afternoons…</p><p>But you’re short-staffed. So you bend… and six months later, you’re back on the floor coaching… again.</p><p>Familiar? Unfortunately, many gym owners would say, “Yes – too familiar.”</p><p>In this episode, Tim and Randy talk about one of the most common (and costly) mistakes gym owners make: hiring out of desperation. Because many of them are looking for who’s available instead of the right fit. And that short-term thinking leads to a long-term mess.</p><p>In this episode, you’ll find out how to flip the script:</p><ul><li>Define your business hours first</li><li>Set clear job expectations</li><li>Fill positions based on what your gym actually needs (not what a candidate’s calendar allows)</li></ul><p>🎧 Listen now and stop letting desperation drive your hiring decisions.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Hiring out of desperation leads to future problems (00:27)</li><li>Coaches should not dictate your business model (03:48)</li><li>Avoid hiring based on temporary client demand (05:28)</li><li>Set consistent session blocks upfront (06:20)</li><li>Idle trainers should handle business-driving tasks (08:13)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 25e58a59-ef6a-41f5-913a-ac13bed7b886 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/aad12b2a-52e0-462b-a038-09a51b6cf7e8 Thu, 13 Nov 2025 09:00:35 +0000 559 no full Is CrossFit Actually Dying? Is CrossFit Actually Dying? Tim Lyons and Randy Angsten If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. 

The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offers no support or structure. Just a name tied to a model that hasn’t evolved. 

In this episode, Tim and Randy talk about what’s really going on under the hood – and it’s not just about the name on the door. 

They get into the deeper issues with the model itself, how it clashes with what today’s clients actually want, and the mistakes gym owners keep repeating – even after they ditch the CrossFit name. 

🎧 The landscape’s obviously changed. Tune in to hear what’s coming… and what to do before it’s too late.

Key Takeaways: 

  • Intro (00:00)
  • CrossFit popularity down 75% on Google Trends (02:00)
  • CrossFit model easily copied by any gym (03:42)
  • Business model needs hundreds of low-paying members (04:34)
  • Coaches are often unpaid, lacking team structure (06:02)
  • Aging clients seek lower-intensity personalized training (09:16)
  • Semi-private training earns more with fewer clients (10:35)
  • Custom programming is the highest client value (11:49)
  • Most CrossFit gyms are barely profitable and unsustainable (15:04)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. </span></p><p><span>The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offers no support or structure. Just a name tied to a model that hasn’t evolved. </span></p><p><span>In this episode, Tim and Randy talk about what’s really going on under the hood – and it’s not just about the name on the door. </span></p><p><span>They get into the deeper issues with the model itself, how it clashes with what today’s clients actually want, and the mistakes gym owners keep repeating – even after they ditch the CrossFit name. </span></p><p><span>🎧 The landscape’s obviously changed. Tune in to hear what’s coming… and what to do before it’s too late.</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>CrossFit popularity down 75% on Google Trends (02:00)</span></li><li><span>CrossFit model easily copied by any gym (03:42)</span></li><li><span>Business model needs hundreds of low-paying members (04:34)</span></li><li><span>Coaches are often unpaid, lacking team structure (06:02)</span></li><li><span>Aging clients seek lower-intensity personalized training (09:16)</span></li><li><span>Semi-private training earns more with fewer clients (10:35)</span></li><li><span>Custom programming is the highest client value (11:49)</span></li><li><span>Most CrossFit gyms are barely profitable and unsustainable (15:04)</span></li></ul><p><strong>Additional Resources:</strong></p><p><strong>- Schedule your </strong><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 42a4d19a-32e4-4c24-b993-9251eb36026b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d9d7a6a2-d3e8-4946-afc6-82bb71d5f431 Tue, 11 Nov 2025 09:00:39 +0000 994 no full 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5) 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5) Tim Lyons and Randy Angsten Let’s be real – selling sessions is an outdated business model.

You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions.

In Part 5 of this myth-busting series, Tim and Randy break down why selling training in blocks of 10-packs, 20-packs, or any-pack-of-sessions, is one of the biggest reasons gyms stay stuck under $30K/month.

They’ll show you what actually works: predictable, recurring revenue that lets you plan, hire, and scale – without the monthly scramble. You’ll also hear how to stop chasing people down to “book the last 3 sessions” or watching clients disappear mid-pack.

You don’t want to miss this one. Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Myth #5 – Selling sessions is still an effective business model (01:20)
  • Session sales create inconsistent cash flow (02:02)
  • Recurring revenue improves focus and clarity (03:29)
  • Session packs damage client accountability (04:27)
  • Recurring models support evolving client goals (07:28)
  • Recap (09:55)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Let’s be real – selling sessions is an outdated business model.</span></p><p><span>You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions.</span></p><p><span>In Part 5 of this myth-busting series, Tim and Randy break down why selling training in blocks of 10-packs, 20-packs, or any-pack-of-sessions, is one of the biggest reasons gyms stay stuck under $30K/month.</span></p><p><span>They’ll show you what actually works: predictable, recurring revenue that lets you plan, hire, and scale – without the monthly scramble. You’ll also hear how to stop chasing people down to “book the last 3 sessions” or watching clients disappear mid-pack.</span></p><p><span>You don’t want to miss this one. Tune in!</span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Myth #5 – Selling sessions is still an effective business model (01:20)</span></li><li><span>Session sales create inconsistent cash flow (02:02)</span></li><li><span>Recurring revenue improves focus and clarity (03:29)</span></li><li><span>Session packs damage client accountability (04:27)</span></li><li><span>Recurring models support evolving client goals (07:28)</span></li><li><span>Recap (09:55)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> 1a476556-7fef-4c9a-a4c0-e73b0333a40f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/639e3ed0-72d4-4b94-aa2e-cd2edb5187d6 Thu, 06 Nov 2025 09:00:06 +0000 657 no full 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4) 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4) Tim Lyons and Randy Angsten Some gym owners think they just need better ads.

So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while.

Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they find themselves back at square one.

That’s because marketing isn’t the core issue.

In part 4 of this 5-part series on the myths that keep gym owners stuck under $30K, Tim and Randy dig into the belief that marketing is the biggest problem in a struggling gym. What they reveal is harder to face: client retention, outdated pricing, and weak service delivery are the real leaks in the bucket.

They break down the math behind churn, explain why some clients quietly vanish, and share stories from the floor and the frontlines.

So if you're stuck under $30K, this episode will help you see the truth: it's probably not because you aren’t spending enough – it’s because what you keep matters more than what you get.

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Myth #4 – Marketing is not the core problem (00:48)
  • Leaky bucket analogy and client churn (02:20)
  • You can’t outspend attrition forever (03:45)
  • GLP-1 weight-loss drugs shift client mindset (06:19)
  • Education gap worsens retention (07:14)
  • Marketing can’t fix poor operations (10:07)
  • Start tracking retention metrics objectively (11:26)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Some gym owners think they just need better ads.</p><p>So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while.</p><p>Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they find themselves back at square one.</p><p>That’s because marketing isn’t the core issue.</p><p>In part 4 of this 5-part series on the myths that keep gym owners stuck under $30K, Tim and Randy dig into the belief that marketing is the biggest problem in a struggling gym. What they reveal is harder to face: client retention, outdated pricing, and weak service delivery are the real leaks in the bucket.</p><p>They break down the math behind churn, explain why some clients quietly vanish, and share stories from the floor and the frontlines.</p><p>So if you&#39;re stuck under $30K, this episode will help you see the truth: it&#39;s probably not because you aren’t spending enough – it’s because what you keep matters more than what you get.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Myth #4 – Marketing is not the core problem (00:48)</li><li>Leaky bucket analogy and client churn (02:20)</li><li>You can’t outspend attrition forever (03:45)</li><li>GLP-1 weight-loss drugs shift client mindset (06:19)</li><li>Education gap worsens retention (07:14)</li><li>Marketing can’t fix poor operations (10:07)</li><li>Start tracking retention metrics objectively (11:26)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6f9826dd-f910-4af0-84bd-14c884ba1f95 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/cf5f0bfb-d966-4e95-8606-6648e56f9309 Tue, 04 Nov 2025 09:00:00 +0000 752 no full 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3) 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3) Tim Lyons and Randy Angsten A lot of gym owners wear every hat in the building (and think that’s just part of the job).

They train every client. 

Put out every fire. 

Answer every email. 

Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth.

In Part 3 of this series, Tim and Randy tackle one of the biggest myths holding gym owners under $30K/month: thinking you have to do everything yourself. That mindset doesn’t make you a better owner – it makes sure you never have time to actually be one.

In this episode, you’ll get a clear path to step off the training floor and start scaling like a business owner.

Also inside:

  • Why most owners never build a path out of fulfillment
  • How to buy back your time and replace yourself the right way
  • What to say when you hand a client off to a new coach
  • Why your gym won’t grow without someone pushing it forward every day

Tune in and learn how to run the business instead of being run by it. 

Key Takeaways: 

  • Intro (00:00)
  • Gym owners stuck under $30k are in survival mode (00:53)
  • Myth #3 – I have to do everything myself (04:40)
  • Owner should focus on growth, not only delivery (05:43)
  • Not paying yourself prevents replacement with staff (08:00)
  • Growth can't be the leftover time task (10:40)
  • Replace yourself and shift to growth activities (11:20)
  • The gym’s brand delivers the experience, not the individual coach (13:20)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>A lot of gym owners wear every hat in the building (and think that’s just part of the job).</span></p><p><span>They train every client. </span></p><p><span>Put out every fire. </span></p><p><span>Answer every email. </span></p><p><span>Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth.</span></p><p><span>In Part 3 of this series, Tim and Randy tackle one of the biggest myths holding gym owners under $30K/month: thinking you have to do everything yourself. That mindset doesn’t make you a better owner – it makes sure you never have time to actually be one.</span></p><p><span>In this episode, you’ll get a clear path to step off the training floor and start scaling like a business owner.</span></p><p><span>Also inside:</span></p><ul><li><span>Why most owners never build a path out of fulfillment</span></li><li><span>How to buy back your time and replace yourself the right way</span></li><li><span>What to say when you hand a client off to a new coach</span></li><li><span>Why your gym won’t grow without someone pushing it forward every day</span></li></ul><p><span>Tune in and learn how to run the business instead of being run by it. </span></p><p><strong>Key Takeaways:</strong><span> </span></p><ul><li><span>Intro (00:00)</span></li><li><span>Gym owners stuck under $30k are in survival mode (00:53)</span></li><li><span>Myth #3 – I have to do everything myself (04:40)</span></li><li><span>Owner should focus on growth, not only delivery (05:43)</span></li><li><span>Not paying yourself prevents replacement with staff (08:00)</span></li><li><span>Growth can&#39;t be the leftover time task (10:40)</span></li><li><span>Replace yourself and shift to growth activities (11:20)</span></li><li><span>The gym’s brand delivers the experience, not the individual coach (13:20)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p><span>- Apply to join </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p><span>- Tim&#39;s new book – </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a><span>!</span></p> cac376e0-871a-47db-a407-7d7289864b18 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/91ce654d-0a13-4bd4-9543-7bf438acf7da Thu, 30 Oct 2025 08:00:41 +0000 863 no full 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2) 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2) Tim Lyons and Randy Angsten Many gym owners believe that discounting their services will get someone through the door. 

That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.

In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under $30K/month.

They share stories from real gym owners, the hidden cost of "founder rates," why discounting signals a lack of confidence in your service, and how inconsistent pricing erodes trust, kills margins, and makes your business harder to scale.

If you think (or you’ve ever thought) that lowering the price will help bring in more members, this one’s for you.

Tune in and learn why smart gyms say NO to free trials and discount deals.

Key Takeaways: 

  • Intro (00:00)
  • Myth #2 – discounting brings growth (00:44)
  • Free week trials don’t convert well (02:21)
  • The couple discount dilemma explained (03:29)
  • Discounting equals undervaluing your services (05:55)
  • Free steak dinner concept (08:04)
  • Never offer lifetime discounts (11:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners believe that discounting their services will get someone through the door. </p><p>That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.</p><p>In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under $30K/month.</p><p>They share stories from real gym owners, the hidden cost of &#34;founder rates,&#34; why discounting signals a lack of confidence in your service, and how inconsistent pricing erodes trust, kills margins, and makes your business harder to scale.</p><p>If you think (or you’ve ever thought) that lowering the price will help bring in more members, this one’s for you.</p><p>Tune in and learn why smart gyms say NO to free trials and discount deals.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Myth #2 – discounting brings growth (00:44)</li><li>Free week trials don’t convert well (02:21)</li><li>The couple discount dilemma explained (03:29)</li><li>Discounting equals undervaluing your services (05:55)</li><li>Free steak dinner concept (08:04)</li><li>Never offer lifetime discounts (11:05)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2098a1e1-93a5-4ca6-99b9-ca2cd2c5795a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/39826bee-7edc-4617-b942-c4533bc86828 Tue, 28 Oct 2025 08:00:59 +0000 754 no full 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1) 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1) Tim Lyons and Randy Angsten Some gyms are packed… and still broke.

The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything left. And it’s not because the owners aren’t working – they’re grinding, hustling, doing all the things. But still... nothing changes.

What’s common for many of them? They believe more members are the answer.

In Part 1 of this new series, Tim and Randy tackle the first of the 5 Myths That Keep Gym Owners Stuck Under $30K – the idea that more people automatically equals more profit.

They break down why the $30K/month barrier even exists, how chasing headcount leads to rising attrition and ad spend, and why value, not volume, is the true lever for growth.

You’ll hear how to stop trying to “scale cheap,” why fewer, better-paying clients make for a stronger business, and how to start pricing like the premium service you already are.

Your product might be better than you think – now it’s time your pricing reflected that.

Let’s dive in.

Key Takeaways: 

  • Intro (00:00)
  • Myth #1: More members = more money (03:11)
  • Focus on revenue, not headcount (03:59)
  • Marketing costs increase with churn (06:48)
  • Fear of raising rates is common (09:14)
  • Culture fails under pressure (15:25)
  • Health is worth the premium (17:13)
  • Challenge: Evaluate your product honestly (18:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Some gyms are packed… and still broke.</p><p>The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything left. And it’s not because the owners aren’t working – they’re grinding, hustling, doing all the things. But still... nothing changes.</p><p>What’s common for many of them? They believe more members are the answer.</p><p>In Part 1 of this new series, Tim and Randy tackle the first of the<em> 5 Myths That Keep Gym Owners Stuck Under $30K</em> – the idea that more people automatically equals more profit.</p><p>They break down why the $30K/month barrier even exists, how chasing headcount leads to rising attrition and ad spend, and why value, not volume, is the true lever for growth.</p><p>You’ll hear how to stop trying to “scale cheap,” why fewer, better-paying clients make for a stronger business, and how to start pricing like the premium service you already are.</p><p>Your product might be better than you think – now it’s time your pricing reflected that.</p><p>Let’s dive in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Myth #1: More members = more money (03:11)</li><li>Focus on revenue, not headcount (03:59)</li><li>Marketing costs increase with churn (06:48)</li><li>Fear of raising rates is common (09:14)</li><li>Culture fails under pressure (15:25)</li><li>Health is worth the premium (17:13)</li><li>Challenge: Evaluate your product honestly (18:00)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2e6b8921-6232-431a-af7d-00f9da2cf3d3 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/47215c72-83ce-46b9-a1ce-36d5c486a4ee Thu, 23 Oct 2025 08:00:22 +0000 1151 no full Are Your Coaches Driving Members Away? How To Align Staff Responsibilities for Gym Success Are Your Coaches Driving Members Away? How To Align Staff Responsibilities for Gym Success Tim Lyons and Randy Angsten Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break.

In this episode, Randy and Zach discuss a mistake they see all the time: gym owners assigning responsibilities, pay structures, and incentives based on their mindset, not their team’s.

When you expect a coach to care about sales metrics, revenue growth, or monthly Delta the way you do – you’re setting both sides up to lose. That disconnect shows up in retention, team culture, and client experience… even when everyone’s “doing their job.”

This conversation gets into what actually motivates coaches, how to align pay with performance without creating resentment, and where most compensation plans go off the rails.

Tune in to find out why your staff isn’t performing the way you expected… and what to do about it.

Key Takeaways: 

  • Intro (00:00)
  • Gym owners think staff are mini-entrepreneurs (01:32)
  • Coaches want stability (04:29)
  • Understanding wealth through the cash flow quadrants (06:02)
  • Visionary vs. employee mindset (09:24)
  • Why team bonuses work better for coaches (15:26)
  • Avoid misaligned sales responsibilities for coaches (19:47)
  • Soft-sell strategies for upselling services (22:05)
  • Build intrapreneurship pathways inside the gym (27:47)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break.</p><p>In this episode, Randy and Zach discuss a mistake they see all the time: gym owners assigning responsibilities, pay structures, and incentives based on their mindset, not their team’s.</p><p>When you expect a coach to care about sales metrics, revenue growth, or monthly Delta the way you do – you’re setting both sides up to lose. That disconnect shows up in retention, team culture, and client experience… even when everyone’s “doing their job.”</p><p>This conversation gets into what actually motivates coaches, how to align pay with performance without creating resentment, and where most compensation plans go off the rails.</p><p>Tune in to find out why your staff isn’t performing the way you expected… and what to do about it.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gym owners think staff are mini-entrepreneurs (01:32)</li><li>Coaches want stability (04:29)</li><li>Understanding wealth through the cash flow quadrants (06:02)</li><li>Visionary vs. employee mindset (09:24)</li><li>Why team bonuses work better for coaches (15:26)</li><li>Avoid misaligned sales responsibilities for coaches (19:47)</li><li>Soft-sell strategies for upselling services (22:05)</li><li>Build intrapreneurship pathways inside the gym (27:47)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 20b08ebd-8564-4f39-8636-3a2519710e6a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d5248580-4083-45d0-9477-fb2c4036b11f Tue, 21 Oct 2025 08:00:13 +0000 1754 no full Are You the Cheesecake Factory of Fitness? How to Streamline for Greater Success Are You the Cheesecake Factory of Fitness? How to Streamline for Greater Success Tim Lyons and Randy Angsten Many gym owners add new services with the best intentions.

A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend looks like it could boost revenue… So they say yes – add a class here, a specialty program there…

But over time, the business starts looking like the Cheesecake Factory: a little of everything, not great at any one thing.

In this episode, Randy and Zach talk about the real cost of shiny object syndrome in gym ownership. They break down what happens when you chase too many services – how it splinters your delivery systems, muddies your marketing, and puts your coaches in a position where no one’s quite clear on what the business stands for anymore.

They explain how to filter opportunities through what you believe, what you can deliver, and what actually gets results – so you can double down on the thing you want to be five-mile famous for.

Tune in.

Key Takeaways:

  • Intro (00:00)
  • Gym owners should avoid being the “Cheesecake Factory” of fitness (01:22)
  • Starbucks case study: when too many offerings dilute value (04:16)
  • You must believe in what you sell to sell it well (07:22)
  • Simplify your offer to one that drives results and revenue (17:14)
  • Convert legacy services instead of cutting them immediately (20:35)
  • Lack of brand clarity leads to staff and client confusion (24:09)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners add new services with the best intentions.</p><p>A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend looks like it could boost revenue… So they say yes – add a class here, a specialty program there…</p><p>But over time, the business starts looking like the Cheesecake Factory: a little of everything, not great at any one thing.</p><p>In this episode, Randy and Zach talk about the real cost of shiny object syndrome in gym ownership. They break down what happens when you chase too many services – how it splinters your delivery systems, muddies your marketing, and puts your coaches in a position where no one’s quite clear on what the business stands for anymore.</p><p>They explain how to filter opportunities through what you believe, what you can deliver, and what actually gets results – so you can double down on the thing you want to be five-mile famous for.</p><p>Tune in.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Gym owners should avoid being the “Cheesecake Factory” of fitness (01:22)</li><li>Starbucks case study: when too many offerings dilute value (04:16)</li><li>You must believe in what you sell to sell it well (07:22)</li><li>Simplify your offer to one that drives results and revenue (17:14)</li><li>Convert legacy services instead of cutting them immediately (20:35)</li><li>Lack of brand clarity leads to staff and client confusion (24:09)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8cb8b137-74e7-44c3-a6c5-be550f650aa8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/002e3e7c-2bea-40a3-8de9-66a2164c0012 Thu, 16 Oct 2025 08:00:16 +0000 1706 no full Who Really Inspires Todd Durkin's Legendary Fitness Journey? The Untold Story of Triumph Who Really Inspires Todd Durkin's Legendary Fitness Journey? The Untold Story of Triumph Tim Lyons and Randy Angsten In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes like Drew Brees and LaDainian Tomlinson.

While his professional track record is well known, the personal cost behind it isn’t. Most people don’t know he was nearly taken out of the game.

This time, Todd talks about the last few years of his life – chronic fatigue, a nagging back injury, and a health crisis that left him drained and confused. The turning point came with a diagnosis of sleep apnea… and a renewed sense of faith.

That clarity led to his next mission: Impact X Performance. It's a growing franchise focused on fitness, recovery, coaching, and optional faith-based integration. These aren’t typical gyms. As Todd puts it, they’re “lighthouses” built to serve the whole person.

Whether you’ve followed Todd for decades or are just hearing his name, this conversation pulls back the curtain on what real leadership looks like when everything feels like it’s falling apart.

Tune in.

Key Takeaways: 

  • Intro (00:00)
  • NFL injury and early career story (02:12)
  • First pro athlete training story – broken table moment (06:10)
  • How LaDainian Tomlinson and Drew Brees joined (08:41)
  • Burnout and selling part of Fitness Quest 10 (15:46)
  • Misdiagnosed health struggle and sleep apnea discovery (17:22)
  • First night using CPAP and major shift (21:03)
  • Launch of Impact X Performance vision (26:02)
  • Expanding lighthouses (29:30)
  • Todd’s prison visit experience and new perspective (35:32)
  • Pain taught him purpose and clarity (43:27)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes like Drew Brees and LaDainian Tomlinson.</p><p>While his professional track record is well known, the personal cost behind it isn’t. Most people don’t know he was nearly taken out of the game.</p><p>This time, Todd talks about the last few years of his life – chronic fatigue, a nagging back injury, and a health crisis that left him drained and confused. The turning point came with a diagnosis of sleep apnea… and a renewed sense of faith.</p><p>That clarity led to his next mission: Impact X Performance. It&#39;s a growing franchise focused on fitness, recovery, coaching, and optional faith-based integration. These aren’t typical gyms. As Todd puts it, they’re “lighthouses” built to serve the whole person.</p><p>Whether you’ve followed Todd for decades or are just hearing his name, this conversation pulls back the curtain on what real leadership looks like when everything feels like it’s falling apart.</p><p>Tune in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>NFL injury and early career story (02:12)</li><li>First pro athlete training story – broken table moment (06:10)</li><li>How LaDainian Tomlinson and Drew Brees joined (08:41)</li><li>Burnout and selling part of Fitness Quest 10 (15:46)</li><li>Misdiagnosed health struggle and sleep apnea discovery (17:22)</li><li>First night using CPAP and major shift (21:03)</li><li>Launch of Impact X Performance vision (26:02)</li><li>Expanding lighthouses (29:30)</li><li>Todd’s prison visit experience and new perspective (35:32)</li><li>Pain taught him purpose and clarity (43:27)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7d7846ef-6414-4fa4-b5e6-d0abfbb722d6 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/4b8c27bd-d22f-4250-89cd-64c295e3ed14 Tue, 14 Oct 2025 08:00:14 +0000 2683 no full Fireside Chat with Donald Miller Fireside Chat with Donald Miller Tim Lyons and Randy Angsten “You thought your customers were lazy on the gym floor. They’re even lazier with their brains.”

That’s how Donald Miller explained the hidden reason most gym marketing doesn’t work: it makes people think too hard.

Donald Miller is the CEO of StoryBrand and Business Made Simple. He’s the author of several books, including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. 

At the end of the Growth Summit in Nashville, Tim sat down with Donald for a live fireside chat in front of a packed room of gym owners. 

Donald breaks down why most fitness messaging falls flat, why clever doesn’t convert, and how to build a brand message that sticks – not just with prospects, but with your own team. He explains how billion-dollar ad agencies still get it wrong, why presidential campaigns live or die by taglines, and why people would rather stay confused than burn mental calories figuring out your offer. 

This conversation is filled with real examples, sharp takeaways, and the kind of clarity most gyms are missing. Give it a listen – and see what happens when your message actually lands.

Hit play.

Key Takeaways: 

  • Intro (00:00)
  • Confusing words waste marketing dollars (02:09)
  • Why ad agencies often get it wrong (04:25)
  • Training staff on consistent brand message (07:46)
  • Fitness doesn’t have to take a long time (10:18)
  • Position yourself as the guide, not the hero (18:26)
  • Soundbites win political and business campaigns (22:29)
  • Use clear, singular offers in your messaging (25:15)
  • Words shape your perceived value (29:11)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“You thought your customers were lazy on the gym floor. They’re even lazier with their brains.”</em></p><p>That’s how Donald Miller explained the hidden reason most gym marketing doesn’t work: it makes people think too hard.</p><p>Donald Miller is the CEO of StoryBrand and Business Made Simple. He’s the author of several books, including bestsellers <em>Building a StoryBrand</em>, <em>Marketing Made Simple</em>, and <em>How to Grow Your Small Business</em>. </p><p>At the end of the Growth Summit in Nashville, Tim sat down with Donald for a live fireside chat in front of a packed room of gym owners. </p><p>Donald breaks down why most fitness messaging falls flat, why clever doesn’t convert, and how to build a brand message that sticks – not just with prospects, but with your own team. He explains how billion-dollar ad agencies still get it wrong, why presidential campaigns live or die by taglines, and why people would rather stay confused than burn mental calories figuring out your offer. </p><p>This conversation is filled with real examples, sharp takeaways, and the kind of clarity most gyms are missing. Give it a listen – and see what happens when your message actually lands.</p><p>Hit play.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Confusing words waste marketing dollars (02:09)</li><li>Why ad agencies often get it wrong (04:25)</li><li>Training staff on consistent brand message (07:46)</li><li>Fitness doesn’t have to take a long time (10:18)</li><li>Position yourself as the guide, not the hero (18:26)</li><li>Soundbites win political and business campaigns (22:29)</li><li>Use clear, singular offers in your messaging (25:15)</li><li>Words shape your perceived value (29:11)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6e2b859f-a002-4f63-b9a2-6f5bf5ef868d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/4fe586b9-b39c-422b-abc6-ef03a8458672 Thu, 09 Oct 2025 08:00:02 +0000 2218 no full The Path to 100 Gyms w/ Devin Gage The Path to 100 Gyms w/ Devin Gage Tim Lyons and Randy Angsten Most gym owners open a second location and hit a wall. Devin Gage is building to 100.

In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.

Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.

In this episode, Tim and Randy sit down with Devin to unpack what’s actually working. 

They talk about:

  • early mistakes and the failed California test
  • how the centralized sales handoff works
  • what Devin looks for in a facility leader
  • his data-driven accountability process
  • and why grand openings are still a work in progress

Tune in and learn what real multi-location growth looks like.

Key Takeaways: 

  • Intro (00:00)
  • Devin’s mission: 100 gyms by 2034 (01:58)
  • COVID pivot: small-group model scales fast (03:46)
  • First few gym expansions: what worked and what didn’t (04:28)
  • Centralized sales process and tech stack explained (10:24)
  • Coaches can’t also be great salespeople (13:24)
  • How off-site sales work with high-level follow-up (18:16)
  • Grand opening strategies and early adopter marketing (26:51)

Additional Resources:

- Little Gym, Big Heart with Devin Gage

---

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners open a second location and hit a wall. Devin Gage is building to 100.</p><p>In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.</p><p>Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.</p><p>In this episode, Tim and Randy sit down with Devin to unpack what’s actually working. </p><p>They talk about:</p><ul><li>early mistakes and the failed California test</li><li>how the centralized sales handoff works</li><li>what Devin looks for in a facility leader</li><li>his data-driven accountability process</li><li>and why grand openings are still a work in progress</li></ul><p>Tune in and learn what real multi-location growth looks like.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Devin’s mission: 100 gyms by 2034 (01:58)</li><li>COVID pivot: small-group model scales fast (03:46)</li><li>First few gym expansions: what worked and what didn’t (04:28)</li><li>Centralized sales process and tech stack explained (10:24)</li><li>Coaches can’t also be great salespeople (13:24)</li><li>How off-site sales work with high-level follow-up (18:16)</li><li>Grand opening strategies and early adopter marketing (26:51)</li></ul><p><strong>Additional Resources:</strong></p><p>- <a href="https://www.instagram.com/littlegym_bigheart/" rel="nofollow">Little Gym, Big Heart with Devin Gage</a></p><p>---</p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9a641527-fcb4-48d1-812f-da2b4f68e707 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d45f9152-d117-47c9-81d2-3c1bd091cec7 Tue, 07 Oct 2025 08:00:48 +0000 2335 no full 7 Habits of Winning Gyms – Habit 7 7 Habits of Winning Gyms – Habit 7 Tim Lyons and Randy Angsten Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard they push.

It’s not because they’ve got better software or some secret funnel. And it’s definitely not luck.

It’s who they’re around.

This is the final episode in the 7 Habits of Winning Gyms series – and this one’s the big domino. The habit that makes the rest of the business easier... or sometimes not even necessary.

Because the moment a gym owner starts surrounding themselves with high performers – whether that’s on their team, in a mastermind, or through proximity to other driven operators – everything shifts. The belief system changes. The norm resets. And the ceiling gets shattered.

Winning gyms aren’t trying to pull people up. They’re getting pulled forward by people who’ve already done it.

This episode is about understanding when you’ve outgrown your current circle… and what happens when you step into a room where $70K months are just the starting line.

Tune in.

And yeah… it’s been said a million times, but it’s still true:

If you’re the smartest person in the room, you’re in the wrong one.

Key Takeaways: 

  • Intro (00:00)
  • Recap of the first 6 habits of winning gyms (00:52)
  • Habit #7: Surround yourself with high performers (02:59)
  • Masterminds can reignite growth after plateau (04:44)
  • Comfort kills progress – challenge drives results (05:29)
  • You’re only as strong as your weakest team member (07:06)
  • The Iron Circle’s $70K/month benchmark explained (10:19)
  • These 7 habits are a gym owner’s belief system (13:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard they push.</p><p>It’s not because they’ve got better software or some secret funnel. And it’s definitely not luck.</p><p>It’s who they’re around.</p><p>This is the final episode in the <em>7 Habits of Winning Gyms</em> series – and this one’s the big domino. The habit that makes the rest of the business easier... or sometimes not even necessary.</p><p>Because the moment a gym owner starts surrounding themselves with high performers – whether that’s on their team, in a mastermind, or through proximity to other driven operators – everything shifts. The belief system changes. The norm resets. And the ceiling gets shattered.</p><p>Winning gyms aren’t trying to pull people up. They’re getting pulled forward by people who’ve already done it.</p><p>This episode is about understanding when you’ve outgrown your current circle… and what happens when you step into a room where $70K months are just the starting line.</p><p>Tune in.</p><p>And yeah… it’s been said a million times, but it’s still true:</p><p><em>If you’re the smartest person in the room, you’re in the wrong one.</em></p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Recap of the first 6 habits of winning gyms (00:52)</li><li>Habit #7: Surround yourself with high performers (02:59)</li><li>Masterminds can reignite growth after plateau (04:44)</li><li>Comfort kills progress – challenge drives results (05:29)</li><li>You’re only as strong as your weakest team member (07:06)</li><li>The Iron Circle’s $70K/month benchmark explained (10:19)</li><li>These 7 habits are a gym owner’s belief system (13:21)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f281cf06-29a2-4477-9361-4d786236a48a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a27b6f0f-b74b-40d5-b567-7ff8e80f02cd Thu, 02 Oct 2025 08:00:11 +0000 930 no full 7 Habits of Winning Gyms – Habit 6 7 Habits of Winning Gyms – Habit 6 Tim Lyons and Randy Angsten Most gyms don’t realize they’re making business decisions in the dark.

They’ll cut the agency. 

Hire a new closer. 

Pause the ads. 

Raise prices. 

Then lower prices. 

Change offers… 

All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real.

But there’s one voice in your business that doesn’t panic or sugarcoat anything. Numbers. They show you exactly where things are breaking down.

Habit #6 in the 7 Habits of Winning Gyms series is about the importance of knowing the numbers. It’s why winning gyms don’t flinch when things go sideways – they’ve got the data to back up every move.

They’re not guessing. They’re not reacting. They’re pulling the numbers. And more often than not, those numbers tell a completely different story than what it looked like on the surface.

Tune in as Tim and Randy break down what it really costs to run a gym on emotion – and why knowing exactly where you stand is the difference between fixing the problem and making it worse.

Key Takeaways: 

  • Intro (00:00)
  • Business is like sports – scoreboard tells the truth (00:56)
  • Most gym owners guess instead of measuring (02:06)
  • Data-backed decisions beat emotional ones (03:05)
  • Key marketing metrics to track daily (03:51)
  • Accountability through regular reporting (04:57)
  • Blaming ads often masks sales problems (07:16)
  • Obsession with numbers fuels predictable growth (10:39)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gyms don’t realize they’re making business decisions in the dark.</p><p>They’ll cut the agency. </p><p>Hire a new closer. </p><p>Pause the ads. </p><p>Raise prices. </p><p>Then lower prices. </p><p>Change offers… </p><p>All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real.</p><p>But there’s one voice in your business that doesn’t panic or sugarcoat anything. Numbers. They show you exactly where things are breaking down.</p><p>Habit #6 in the 7 Habits of Winning Gyms series is about the importance of knowing the numbers. It’s why winning gyms don’t flinch when things go sideways – they’ve got the data to back up every move.</p><p>They’re not guessing. They’re not reacting. They’re pulling the numbers. And more often than not, those numbers tell a completely different story than what it looked like on the surface.</p><p>Tune in as Tim and Randy break down what it really costs to run a gym on emotion – and why knowing exactly where you stand is the difference between fixing the problem and making it worse.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Business is like sports – scoreboard tells the truth (00:56)</li><li>Most gym owners guess instead of measuring (02:06)</li><li>Data-backed decisions beat emotional ones (03:05)</li><li>Key marketing metrics to track daily (03:51)</li><li>Accountability through regular reporting (04:57)</li><li>Blaming ads often masks sales problems (07:16)</li><li>Obsession with numbers fuels predictable growth (10:39)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d8e2b11a-933d-4c05-bb76-1e2c4a85e195 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6e4789a2-135a-41a3-8b30-6d14d88969b2 Tue, 30 Sep 2025 08:00:15 +0000 822 no full 7 Habits of Winning Gyms – Habit 5 7 Habits of Winning Gyms – Habit 5 Tim Lyons and Randy Angsten Have you noticed that most gyms look alike?

The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.

The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.

Winning gyms step out of that loop. They recognize opportunities before they’re mainstream, they test ideas others dismiss, and they’re not afraid to take a risk while the rest of the market hesitates. Sometimes that means reshaping schedules, sometimes it’s shifting billing structures, or leaning into tools like AI. The advantage comes from trying what hasn’t already been copied to death.

This episode unpacks Habit #5 of the 7 Habits of Winning Gyms series: why winning gyms seek the competitive edge. Tim and Randy break down how smart owners challenge industry norms and create separation in crowded markets.

Tune in and see what it takes to stop blending in.

Key Takeaways: 

  • Intro (00:00)
  • Winning gyms squeeze every opportunity (00:37)
  • AI and tech adoption as a key edge (01:46)
  • Creative scheduling: 40-minute sessions (03:52)
  • Escaping industry echo chambers (05:12)
  • Red ocean vs. blue ocean gym models (06:55)
  • Copycat culture in the fitness industry (07:59)
  • Weekly billing brings major benefits (09:54)
  • Winning gyms always test and innovate (13:18)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Have you noticed that most gyms look alike?</p><p>The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.</p><p>The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.</p><p>Winning gyms step out of that loop. They recognize opportunities before they’re mainstream, they test ideas others dismiss, and they’re not afraid to take a risk while the rest of the market hesitates. Sometimes that means reshaping schedules, sometimes it’s shifting billing structures, or leaning into tools like AI. The advantage comes from trying what hasn’t already been copied to death.</p><p>This episode unpacks Habit #5 of the 7 Habits of Winning Gyms series: why winning gyms seek the competitive edge. Tim and Randy break down how smart owners challenge industry norms and create separation in crowded markets.</p><p>Tune in and see what it takes to stop blending in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Winning gyms squeeze every opportunity (00:37)</li><li>AI and tech adoption as a key edge (01:46)</li><li>Creative scheduling: 40-minute sessions (03:52)</li><li>Escaping industry echo chambers (05:12)</li><li>Red ocean vs. blue ocean gym models (06:55)</li><li>Copycat culture in the fitness industry (07:59)</li><li>Weekly billing brings major benefits (09:54)</li><li>Winning gyms always test and innovate (13:18)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e4d0af9a-3226-4d87-9b06-8407741e3dd2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7e621d65-b4bd-48d0-8c3d-d525e96b8df4 Thu, 25 Sep 2025 08:00:54 +0000 898 no full 7 Habits of Winning Gyms – Habit 4 7 Habits of Winning Gyms – Habit 4 Tim Lyons and Randy Angsten Some gyms run full speed just to stay in place. 

Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... 

However, the model resets every 30 days – so they’re always one deal away from falling behind.

But what if the gym didn’t have to reset? 

What if revenue were predictable and enough to cover the bills before the month even starts?

Habit #4 in the Seven Habits of Winning Gyms is about the gyms that operate that way. The ones that treat recurring revenue like infrastructure – something to build on, not gamble with.

In this episode, Tim and Randy break down:

  • how winning gyms protect recurring revenue
  • why they pass on the dopamine hits of pay-in-full cash
  • why they refuse to discount their value
  • how they stay out of the scramble

This is the long game with consistent, compounding returns.

Tune in and find out why smart gyms say no to $15K upfront.

Key Takeaways: 

  • Intro (00:00)
  • Recurring revenue – the biggest built-in advantage (00:39)
  • Track your Delta to avoid panic and desperation (03:04)
  • Packages create cash spikes but sabotage stability (06:23)
  • Consistent months > revenue rollercoasters (08:25)
  • Never discount paid-in-full (14:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Some gyms run full speed just to stay in place. </p><p>Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... </p><p>However, the model resets every 30 days – so they’re always one deal away from falling behind.</p><p>But what if the gym didn’t have to reset? </p><p>What if revenue were predictable and enough to cover the bills before the month even starts?</p><p>Habit #4 in the Seven Habits of Winning Gyms is about the gyms that operate that way. The ones that treat recurring revenue like infrastructure – something to build on, not gamble with.</p><p>In this episode, Tim and Randy break down:</p><ul><li>how winning gyms protect recurring revenue</li><li>why they pass on the dopamine hits of pay-in-full cash</li><li>why they refuse to discount their value</li><li>how they stay out of the scramble</li></ul><p>This is the long game with consistent, compounding returns.</p><p>Tune in and find out why smart gyms say no to $15K upfront.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Recurring revenue – the biggest built-in advantage (00:39)</li><li>Track your Delta to avoid panic and desperation (03:04)</li><li>Packages create cash spikes but sabotage stability (06:23)</li><li>Consistent months &gt; revenue rollercoasters (08:25)</li><li>Never discount paid-in-full (14:05)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 69b9d643-8b41-4c76-93cc-063edcad442d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/73fe34e8-44dc-40ce-84e5-c59449a7e8cd Tue, 23 Sep 2025 08:00:33 +0000 989 no full 7 Habits of Winning Gyms – Habit 3 7 Habits of Winning Gyms – Habit 3 Tim Lyons and Randy Angsten Your campaign is good. And ads are working. And the leads are flowing. 

And that’s exactly when most gym owners make the call that stalls their growth for the next six months. 

They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. 

Because the systems downstream can’t keep up…

Because onboarding’s a mess... 

Because service delivery’s maxed out…

So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s changed and the market’s moved.

This episode breaks down Habit 3 of the 7 Habits of Winning Gyms – and it’s about what happens when you stop treating momentum like the fragile, high-value asset it is.

Tim and Randy are talking about treating lead flow like a faucet instead of a flywheel. Because what looks like a “pause” often turns into a full stop. And getting moving again costs way more than keeping things running in the first place.

If you’ve ever pulled back when things got too busy you’ll want to hear this one.

Tune in.

Key Takeaways: 

  • Intro (00:00)
  • Never shut off a winning ad campaign (00:36)
  • Momentum is like a train – hard to restart (01:27)
  • Lead overflow usually means broken systems, not broken ads (02:39)
  • Over 50 things must align before a sale happens (04:15)
  • Marketing spend should multiply capital, not drain it (08:59)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Your campaign is good. And ads are working. And the leads are flowing. </p><p>And that’s exactly when most gym owners make the call that stalls their growth for the next six months. </p><p>They tell the agency to turn it off. Not because it’s broken. But because it’s working <em>too well</em>. </p><p>Because the systems downstream can’t keep up…</p><p>Because onboarding’s a mess... </p><p>Because service delivery’s maxed out…</p><p>So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s changed and the market’s moved.</p><p>This episode breaks down Habit 3 of the 7 Habits of Winning Gyms – and it’s about what happens when you stop treating momentum like the fragile, high-value asset it is.</p><p>Tim and Randy are talking about treating lead flow like a faucet instead of a flywheel. Because what looks like a “pause” often turns into a full stop. And getting moving again costs way more than keeping things running in the first place.</p><p>If you’ve ever pulled back when things got too busy you’ll want to hear this one.</p><p>Tune in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Never shut off a winning ad campaign (00:36)</li><li>Momentum is like a train – hard to restart (01:27)</li><li>Lead overflow usually means broken systems, not broken ads (02:39)</li><li>Over 50 things must align before a sale happens (04:15)</li><li>Marketing spend should multiply capital, not drain it (08:59)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> cbedc705-60c2-4aca-95d0-f96f870165b8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3dd23615-a2f0-4372-8a2f-204336cbd5f6 Thu, 18 Sep 2025 08:00:30 +0000 591 no full 7 Habits of Winning Gyms - Habit 2 7 Habits of Winning Gyms - Habit 2 Tim Lyons and Randy Angsten “We’re saving money on rent…” It’s something a lot of gym owners are proud to say.

And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.

When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.

This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.

Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.

Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.

Tune in.

Key Takeaways: 

  • Intro (00:00)
  • Winning gyms choose visibility over cheap rent deals (00:38)
  • Prime locations cut marketing costs by two to threefold (05:32)
  • Warby Parker showed that rent can lower ad costs (06:08)
  • Gym moved 2 miles, gained $20k with zero ads (09:28)
  • Online presence is today’s storefront (13:05)
  • Relying on Instagram alone holds your gym back (15:54)
  • No website makes your gym nearly invisible (16:25)
  • Recap (18:58)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“We’re saving money on rent…”</em> It’s something a lot of gym owners are proud to say.</p><p>And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.</p><p>When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.</p><p>This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.</p><p>Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.</p><p>Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.</p><p>Tune in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Winning gyms choose visibility over cheap rent deals (00:38)</li><li>Prime locations cut marketing costs by two to threefold (05:32)</li><li>Warby Parker showed that rent can lower ad costs (06:08)</li><li>Gym moved 2 miles, gained $20k with zero ads (09:28)</li><li>Online presence is today’s storefront (13:05)</li><li>Relying on Instagram alone holds your gym back (15:54)</li><li>No website makes your gym nearly invisible (16:25)</li><li>Recap (18:58)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5e8f0158-c6f8-4822-aee4-205fdb468f70 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/31c5e23a-0d27-487b-9c5e-4c843c0c7522 Tue, 16 Sep 2025 08:00:58 +0000 1207 no full 7 Habits of Winning Gyms - Habit 1 7 Habits of Winning Gyms - Habit 1 Tim Lyons and Randy Angsten Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.

But that’s where things start to break down.

Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.

In this episode, Tim and Randy kick off a 7-part series on the habits of winning gyms, starting with the one move that makes everything else easier: mastering the main thing.

They explain why most gyms drift from their core, what happens when your product isn't as strong as your pitch, and how to reverse the slide before your business becomes unrecognizable.

Let them show you what’s worth your attention – and what’s not.

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Most gyms fail by running on emotion, not data (01:39)
  • Winning gyms dominate by mastering one core revenue stream (03:23)
  • A booty-building gym scaled to 14 locations fast (04:14)
  • Trying to serve everyone weakens your main offer (05:10)
  • Add-ons should enhance – not distract from – the main service (10:09)
  • Programming must be consistent and brand-controlled (13:27)
  • Facility design influences how premium your gym feels (15:26)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.</p><p>But that’s where things start to break down.</p><p>Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.</p><p>In this episode, Tim and Randy kick off a 7-part series on the habits of winning gyms, starting with the one move that makes everything else easier: mastering the main thing.</p><p>They explain why most gyms drift from their core, what happens when your product isn&#39;t as strong as your pitch, and how to reverse the slide before your business becomes unrecognizable.</p><p>Let them show you what’s worth your attention – and what’s not.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Most gyms fail by running on emotion, not data (01:39)</li><li>Winning gyms dominate by mastering one core revenue stream (03:23)</li><li>A booty-building gym scaled to 14 locations fast (04:14)</li><li>Trying to serve everyone weakens your main offer (05:10)</li><li>Add-ons should enhance – not distract from – the main service (10:09)</li><li>Programming must be consistent and brand-controlled (13:27)</li><li>Facility design influences how premium your gym feels (15:26)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2b5bb102-21e1-4b0b-b71f-675479c020b9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/41761ce3-8da6-4b5e-bcdb-75edb38905d2 Thu, 11 Sep 2025 08:00:01 +0000 1133 no full Time Or Money Time Or Money Tim Lyons and Randy Angsten Too busy to run ads. 

Too broke to hire help. 

Too tired to fix the stuff that’s clearly not working.

Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.

Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that generate leads.

In this episode, Tim and Randy lay out why the “I don’t know how” excuse doesn’t hold up anymore. They also get into the value of delegation, why gym owners constantly underprice their own time, and how buying back a few hours can actually double the business – if that time is reinvested the right way.

Time or money. One of them is available. Both can grow a gym – if used right.

Key Takeaways: 

  • Intro (00:00)
  • Paid advertising is essential for growth (02:19)
  • Organic social reach is under 1% now (04:53)
  • Boosting posts ≠ Paid ad strategy (07:11)
  • Education is free, excuses don’t work (08:33)
  • Delegate low-value tasks to grow (11:55)
  • Freeing time must lead to ROI tasks (16:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Too busy to run ads. </p><p>Too broke to hire help. </p><p>Too tired to fix the stuff that’s clearly not working.</p><p>Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.</p><p>Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that generate leads.</p><p>In this episode, Tim and Randy lay out why the <em>“I don’t know how”</em> excuse doesn’t hold up anymore. They also get into the value of delegation, why gym owners constantly underprice their own time, and how buying back a few hours can actually double the business – if that time is reinvested the right way.</p><p>Time or money. One of them is available. Both can grow a gym – if used right.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Paid advertising is essential for growth (02:19)</li><li>Organic social reach is under 1% now (04:53)</li><li>Boosting posts ≠ Paid ad strategy (07:11)</li><li>Education is free, excuses don’t work (08:33)</li><li>Delegate low-value tasks to grow (11:55)</li><li>Freeing time must lead to ROI tasks (16:00)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 935aae7e-612b-424e-b9e8-5b449b0d4b2e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7ac92e14-1a30-4bf2-987b-71437d3839dd Tue, 09 Sep 2025 08:00:43 +0000 1154 no full No Average No Average Tim Lyons and Randy Angsten Most gym owners don’t realize how dangerous “average” really is.

It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.

Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.

The worst part is that average convinces you it’s good enough. That you’re working hard, doing all the right things, and this is just how the industry is.

Meanwhile, your profit margins are razor-thin, and your business is running you instead of the other way around.

There’s a reason some gyms break through and others stay stuck. It has nothing to do with luck, talent, or timing – and everything to do with what you let shape your belief system.

This episode is about tearing that ceiling down.

Tune in. Average doesn’t deserve you.

Key Takeaways: 

  • Intro (00:00)
  • Education trains people to be average (01:00)
  • Fitness industry lacks innovation (04:39)
  • Belief systems shape financial ceilings (06:06)
  • Growth requires the right peer groups (07:43)
  • Average Iron Circle gyms hit ~$75k (15:53)
  • Business is choosing the right “hard” (21:44)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners don’t realize how dangerous “average” really is.</p><p>It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.</p><p>Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.</p><p>The worst part is that average convinces you it’s good enough. That you’re working hard, doing all the right things, and this is just how the industry is.</p><p>Meanwhile, your profit margins are razor-thin, and your business is running you instead of the other way around.</p><p>There’s a reason some gyms break through and others stay stuck. It has nothing to do with luck, talent, or timing – and everything to do with what you let shape your belief system.</p><p>This episode is about tearing that ceiling down.</p><p>Tune in. Average doesn’t deserve you.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Education trains people to be average (01:00)</li><li>Fitness industry lacks innovation (04:39)</li><li>Belief systems shape financial ceilings (06:06)</li><li>Growth requires the right peer groups (07:43)</li><li>Average Iron Circle gyms hit ~$75k (15:53)</li><li>Business is choosing the right “hard” (21:44)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d6ef39e2-0ef6-457d-b7fe-25dcdc291a45 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/99243677-b620-4545-9cb6-a4986db0d7c1 Thu, 04 Sep 2025 08:00:57 +0000 1366 no full Freedom Outside The Gym Freedom Outside The Gym Tim Lyons and Randy Angsten It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. 

When the day-to-day feels a little heavier than it used to...

When the hours you’re pouring in don’t quite match what you’re getting out... 

When the thing you built for freedom starts to look a lot more like a cage...

And that’s when the questions start.

In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym owner needs to hear. This is about what happens after you’ve built the business.

Not just how to run it, but how to make sure it’s building something for you in return.

There’s a difference between owning a gym… and being owned by one. This episode might be the moment you start seeing that difference.

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Gym owners seek freedom but get trapped in operations (01:44)
  • Most gyms aren't built with an exit plan (03:20)
  • “Cash flow vs. cash out” mindset shift (04:04)
  • Systems and staff structure create sellable value (07:33)
  • Freedom = choice (10:32)
  • Start paying yourself (13:20)
  • Profit first mindset builds business discipline (16:23)
  • Investment strategies using business cash flow (19:52)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. </p><p>When the day-to-day feels a little heavier than it used to...</p><p>When the hours you’re pouring in don’t quite match what you’re getting out... </p><p>When the thing you built for freedom starts to look a lot more like a cage...</p><p>And that’s when the questions start.</p><p>In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym owner needs to hear. This is about what happens <em>after</em> you’ve built the business.</p><p>Not just how to run it, but how to make sure it’s building something for you in return.</p><p>There’s a difference between owning a gym… and being owned by one. This episode might be the moment you start seeing that difference.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gym owners seek freedom but get trapped in operations (01:44)</li><li>Most gyms aren&#39;t built with an exit plan (03:20)</li><li>“Cash flow vs. cash out” mindset shift (04:04)</li><li>Systems and staff structure create sellable value (07:33)</li><li>Freedom = choice (10:32)</li><li>Start paying yourself (13:20)</li><li>Profit first mindset builds business discipline (16:23)</li><li>Investment strategies using business cash flow (19:52)</li></ul><p><strong>Additional Resources:</strong></p><p>- Schedule your <a href="https://www.gymbusinesscoach.com/" rel="nofollow">SpringBoard call</a></p><p>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> ceb394ab-3574-4f4a-8b28-9e2fa958572c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8fb4d89f-2cc1-4d54-91c6-134d7e62266b Tue, 02 Sep 2025 08:00:33 +0000 1466 no full Google Ads Mastery For Your Gym Google Ads Mastery For Your Gym Tim Lyons and Randy Angsten Meta used to be the go-to for gym leads. Not anymore.

Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.

The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.

Meanwhile, the gym down the street is running Google Ads… and getting real names, real calls, real sign-ups… Why?

Let’s ask an expert.

In this episode, Tim and Randy sit down with Zach Colman, founder of Creatitive and Gymmark. Zach grew up around pro athletes, built a career helping NFL players with branding, and eventually shifted his entire business toward helping gym owners build sustainable lead machines – with clear attribution, stronger intent, and real ROI.

They explain what’s shifting in digital marketing, why the old playbook isn’t cutting it anymore, and how gym owners can finally see what their ad dollars are actually doing.

Tune in.

Key Takeaways: 

  • Intro (00:00)
  • Meta’s ad platform is easy, but low-quality (00:57)
  • Studio owners shouldn’t run their own ads (03:58)
  • Budgeting and finite search volume explained (08:23)
  • Attribution with CallRail (13:39)
  • Meta ROAS vs. Google ROAS stats (17:42)
  • Importance of Google Business Profile (18:43)
  • Review strategy for better rankings and referrals (22:27)
  • Claiming your Google Business Profile (24:40)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Meta used to be the go-to for gym leads. Not anymore.</p><p>Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.</p><p>The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.</p><p>Meanwhile, the gym down the street is running Google Ads… and getting real names, real calls, real sign-ups… Why?</p><p>Let’s ask an expert.</p><p>In this episode, Tim and Randy sit down with Zach Colman, founder of Creatitive and Gymmark. Zach grew up around pro athletes, built a career helping NFL players with branding, and eventually shifted his entire business toward helping gym owners build sustainable lead machines – with clear attribution, stronger intent, and real ROI.</p><p>They explain what’s shifting in digital marketing, why the old playbook isn’t cutting it anymore, and how gym owners can finally see what their ad dollars are actually doing.</p><p>Tune in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Meta’s ad platform is easy, but low-quality (00:57)</li><li>Studio owners shouldn’t run their own ads (03:58)</li><li>Budgeting and finite search volume explained (08:23)</li><li>Attribution with CallRail (13:39)</li><li>Meta ROAS vs. Google ROAS stats (17:42)</li><li>Importance of Google Business Profile (18:43)</li><li>Review strategy for better rankings and referrals (22:27)</li><li>Claiming your Google Business Profile (24:40)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 10e1a2dd-fc3e-40a5-9d1e-02f659d50095 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1f369f46-878f-4b1d-b286-53175cd78a25 Thu, 28 Aug 2025 08:00:06 +0000 1781 no full Are You Maximizing Your Gym's Revenue Potential? Uncover the Key Growth Indicator Are You Maximizing Your Gym's Revenue Potential? Uncover the Key Growth Indicator Tim Lyons and Randy Angsten Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.

Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.

In this episode, Tim and Randy break down why those short-term wins actually lead to long-term instability – and what it takes to build a gym that grows without hitting reset every 30 days.

This is about stacking revenue that compounds over time and lets you plan further than next Friday. Predictable. Steady. Bills covered before the month even starts.

There’s also a story in here about a million-dollar gym that finally got off the rollercoaster – and the one metric that made it happen. It’s called Delta, and most gym owners aren’t tracking it.

This isn’t a new idea. It’s just the one that works.

Tune in to find out more.

Key Takeaways: 

  • Intro (00:00)
  • Golf course subscription model and why most industries are now moving toward it (00:36)
  • Focus on recurring revenue (03:26)
  • Paid-in-full offers create instability (05:31)
  • Iron Circle gym case study (07:40)
  • Ideal clients stay 10–15 years, not 3 months (11:16)
  • Early commitment to recurring revenue over cash grabs (13:08)
  • Delta tracking is the key KPI for growth (13:51)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.</p><p>Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.</p><p>In this episode, Tim and Randy break down why those short-term wins actually lead to long-term instability – and what it takes to build a gym that grows without hitting reset every 30 days.</p><p>This is about stacking revenue that compounds over time and lets you plan further than next Friday. Predictable. Steady. Bills covered before the month even starts.</p><p>There’s also a story in here about a million-dollar gym that finally got off the rollercoaster – and the one metric that made it happen. It’s called Delta, and most gym owners aren’t tracking it.</p><p>This isn’t a new idea. It’s just the one that works.</p><p>Tune in to find out more.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Golf course subscription model and why most industries are now moving toward it (00:36)</li><li>Focus on recurring revenue (03:26)</li><li>Paid-in-full offers create instability (05:31)</li><li>Iron Circle gym case study (07:40)</li><li>Ideal clients stay 10–15 years, not 3 months (11:16)</li><li>Early commitment to recurring revenue over cash grabs (13:08)</li><li>Delta tracking is the key KPI for growth (13:51)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0d3b374a-9c1a-4819-af8f-f2840ac70c74 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/9bd7b78e-6ddd-4d92-9a37-4afdc6c25d5c Tue, 26 Aug 2025 08:00:49 +0000 1030 no full What’s the Secret to Retaining Gym Clients? Unveiling the Next Step Strategy What’s the Secret to Retaining Gym Clients? Unveiling the Next Step Strategy Tim Lyons and Randy Angsten “How do I get more leads?”

Gym owners keep asking this question, but it’s actually the wrong one.

Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.

This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.

Tim and Randy break down what really goes on once someone hits your pipeline. Not just the obvious steps, but the ones that get overlooked – the follow-ups that don’t happen, the confusion points that slow people down… Because that’s where the breakdown happens: in the middle, when progress stops and no one’s paying attention.

Every missed step adds friction. And friction kills momentum. Whether it’s a missing booking link or expecting someone to overhaul their life in week one, the result’s the same: they’re gone.

Tune in. This one’ll save you a lot of churn.

Key Takeaways: 

  • Intro (00:00)
  • Importance of each marketing funnel step (01:30)
  • Ad creative’s real job: stop the scroll (02:16)
  • Why most leads never convert (05:10)
  • Show-up rates and how to improve them (07:15)
  • Avoid front-loaded fitness journeys (10:21)
  • Why clients relapse after short-term success (12:10)
  • The flaw in most gym marketing advice (15:25)
  • Retention issues disguised as lead gen problems (16:41)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“How do I get more leads?”</em></p><p>Gym owners keep asking this question, but it’s actually the wrong one.</p><p>Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens <em>after</em> that.</p><p>This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.</p><p>Tim and Randy break down what really goes on once someone hits your pipeline. Not just the obvious steps, but the ones that get overlooked – the follow-ups that don’t happen, the confusion points that slow people down… Because that’s where the breakdown happens: in the middle, when progress stops and no one’s paying attention.</p><p>Every missed step adds friction. And friction kills momentum. Whether it’s a missing booking link or expecting someone to overhaul their life in week one, the result’s the same: they’re gone.</p><p>Tune in. This one’ll save you a lot of churn.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Importance of each marketing funnel step (01:30)</li><li>Ad creative’s real job: stop the scroll (02:16)</li><li>Why most leads never convert (05:10)</li><li>Show-up rates and how to improve them (07:15)</li><li>Avoid front-loaded fitness journeys (10:21)</li><li>Why clients relapse after short-term success (12:10)</li><li>The flaw in most gym marketing advice (15:25)</li><li>Retention issues disguised as lead gen problems (16:41)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4f1f664e-2731-42f9-9f00-3ee8b8a6d6cd https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/12718521-d9ac-41ca-8930-bc228c942a8c Thu, 21 Aug 2025 08:00:26 +0000 1114 no full “Who Not How” Is Missing “The What” “Who Not How” Is Missing “The What” Tim Lyons and Randy Angsten The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.

Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.

In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. 

They explain:

  • how defining the outcome leads to better workflows
  • how AI tools like N8N are changing the game
  • why clarity around systems can recapture time and save tens of thousands in recurring costs

Most gym owners stay overwhelmed because they haven’t taken the time to step back and figure out what actually needs to change. That lack of direction is usually the real bottleneck – not the tools, the money, or the staff.

Tune in to learn more.

Key Takeaways: 

  • Intro (00:00)
  • The missing piece in Who Not How is the What (01:08)
  • Gym owners rarely consider automation or leverage systems (04:14)
  • Importance of tracking business numbers and KPIs (06:49)
  • Think outside the fitness industry for ideas (08:20)
  • Automating content creation with AI workflows (10:30)
  • Closing challenge (11:59)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.</p><p>Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.</p><p>In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. </p><p>They explain:</p><ul><li>how defining the outcome leads to better workflows</li><li>how AI tools like N8N are changing the game</li><li>why clarity around systems can recapture time and save tens of thousands in recurring costs</li></ul><p>Most gym owners stay overwhelmed because they haven’t taken the time to step back and figure out what actually needs to change. That lack of direction is usually the real bottleneck – not the tools, the money, or the staff.</p><p>Tune in to learn more.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The missing piece in Who Not How is the What (01:08)</li><li>Gym owners rarely consider automation or leverage systems (04:14)</li><li>Importance of tracking business numbers and KPIs (06:49)</li><li>Think outside the fitness industry for ideas (08:20)</li><li>Automating content creation with AI workflows (10:30)</li><li>Closing challenge (11:59)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4819a3e0-ec13-49b8-b132-9f007834b135 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/204fe2b7-0df1-41fa-a87d-470a014c7cb8 Tue, 19 Aug 2025 08:00:00 +0000 788 no full The Starving Artist The Starving Artist Tim Lyons and Randy Angsten Charging less doesn’t make a gym owner noble. It makes them broke.

There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.

This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.

Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down where the “starving artist” mentality comes from, what it takes to land in the top 10% of gyms, and why most owners won’t even ask where they rank. The ones who did were already in the top 20%. The bottom half never raised a hand.

The gap isn’t about passion or values. It’s about mindset and business skills. Gym owners who stop treating their business like a hobby and start aiming higher get different results.

This episode is for anyone trying to run a business that lasts longer than a few good years.

Tune in and get clear on the cost of staying small.

Key Takeaways: 

  • Intro (00:00)
  • Starving artist mindset in fitness business (00:37)
  • Fitness is a hard industry for profitability (06:09)
  • Gen Z prioritizes health more than past generations (07:24)
  • Big Pharma profits from an unhealthy population (09:45)
  • Most gym owners don’t seek performance data (14:11)
  • Comfort leads to stagnation in business growth (17:19)
  • Hire or scale to move forward (18:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Charging less doesn’t make a gym owner noble. It makes them broke.</p><p>There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.</p><p>This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.</p><p>Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down where the “starving artist” mentality comes from, what it takes to land in the top 10% of gyms, and why most owners won’t even ask where they rank. The ones who did were already in the top 20%. The bottom half never raised a hand.</p><p>The gap isn’t about passion or values. It’s about mindset and business skills. Gym owners who stop treating their business like a hobby and start aiming higher get different results.</p><p>This episode is for anyone trying to run a business that lasts longer than a few good years.</p><p>Tune in and get clear on the cost of staying small.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Starving artist mindset in fitness business (00:37)</li><li>Fitness is a hard industry for profitability (06:09)</li><li>Gen Z prioritizes health more than past generations (07:24)</li><li>Big Pharma profits from an unhealthy population (09:45)</li><li>Most gym owners don’t seek performance data (14:11)</li><li>Comfort leads to stagnation in business growth (17:19)</li><li>Hire or scale to move forward (18:00)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 97fcecda-1983-44f3-95a7-490a5cc1ec9d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8689fa6c-4d9b-4ee3-984c-e50b892d1db8 Thu, 14 Aug 2025 08:00:03 +0000 1302 no full Mastering Gym Staffing – When to Hire and Fire Mastering Gym Staffing – When to Hire and Fire Tim Lyons and Randy Angsten Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”

It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.

This episode offers a way out.

Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the difference between constantly reacting to staff issues and finally building a team that runs with or without you.

🎧 Listen in and learn how to take control of your team without burning yourself out.

Key Takeaways: 

  • Intro (00:00)
  • Stop lowering standards just to keep staff (03:37)
  • Recruiting should never be turned off (05:39)
  • Interview success doesn't guarantee real performance (09:59)
  • Fire fast when core values are violated (17:11)
  • Build your hiring bench before you need it (18:22)
  • Probation periods reveal true employee behavior (24:54)
  • Use GPT to vet potential hires smarter (29:58)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Your gut says fire them – but your fear says,<em> “Then who’s going to coach tomorrow?”</em></p><p>It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.</p><p>This episode offers a way out.</p><p>Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the difference between constantly reacting to staff issues and finally building a team that runs with or without you.</p><p>🎧 Listen in and learn how to take control of your team without burning yourself out.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Stop lowering standards just to keep staff (03:37)</li><li>Recruiting should never be turned off (05:39)</li><li>Interview success doesn&#39;t guarantee real performance (09:59)</li><li>Fire fast when core values are violated (17:11)</li><li>Build your hiring bench before you need it (18:22)</li><li>Probation periods reveal true employee behavior (24:54)</li><li>Use GPT to vet potential hires smarter (29:58)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 996adef1-9014-4e4e-9c7a-eb4cbc9a14b2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/9092d004-0b66-4c8a-8167-b4be9465fd27 Tue, 12 Aug 2025 08:00:06 +0000 1880 no full The Holy Trinity of Your Fitness Model The Holy Trinity of Your Fitness Model Tim Lyons and Randy Angsten You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.

Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.

In this episode, Randy and Zach introduce a simple but powerful framework every gym owner needs to understand: the Holy Trinity. It’s the idea that your fitness business must benefit three groups equally – the owner, the coaches, and the clients – or it’s only a matter of time before things break down.

They’ll break down how to look at your systems through this lens, where things tend to get off track, and what to adjust if you're trying to build something that runs more efficiently and holds up as you grow.

Give this one a listen – it’s a solid step toward making better decisions, cutting out unnecessary friction, and building a model that actually works for the long haul.

Key Takeaways: 

  • Intro (00:00)
  • The Holy Trinity: Owner, Coaches & Clients (01:23)
  • Unlimited training improves retention and scalability (04:11)
  • Coaches need full-time schedules to stay engaged (05:43)
  • The 5-question matrix to evaluate decisions (08:16)
  • Six-week challenges attract but don’t retain clients (11:44)
  • Semi-private model supports retention and staff stability (14:54)
  • Coaches are like clients: they need career paths (20:28)
  • Springboard clients succeed by letting go of old habits (23:02)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.</p><p>Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.</p><p>In this episode, Randy and Zach introduce a simple but powerful framework every gym owner needs to understand: the Holy Trinity. It’s the idea that your fitness business must benefit three groups equally – the owner, the coaches, and the clients – or it’s only a matter of time before things break down.</p><p>They’ll break down how to look at your systems through this lens, where things tend to get off track, and what to adjust if you&#39;re trying to build something that runs more efficiently and holds up as you grow.</p><p>Give this one a listen – it’s a solid step toward making better decisions, cutting out unnecessary friction, and building a model that actually works for the long haul.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The Holy Trinity: Owner, Coaches &amp; Clients (01:23)</li><li>Unlimited training improves retention and scalability (04:11)</li><li>Coaches need full-time schedules to stay engaged (05:43)</li><li>The 5-question matrix to evaluate decisions (08:16) </li><li>Six-week challenges attract but don’t retain clients (11:44)</li><li>Semi-private model supports retention and staff stability (14:54)</li><li>Coaches are like clients: they need career paths (20:28)</li><li>Springboard clients succeed by letting go of old habits (23:02)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 249c3e55-cb0d-4c2b-8e5a-121ae1ef190c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e88b5919-dd8d-41db-bdc7-4e68ad5d832e Thu, 07 Aug 2025 08:00:49 +0000 1485 no full 3,000 Sq Ft and 7 Figures 3,000 Sq Ft and 7 Figures Tim Lyons and Randy Angsten No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.

The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.

In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig into what changed during a remodel that forced them to run the business in one-third of the space… and why that setup worked better than anyone expected.

Most gyms don’t need more room – they need a sharper model, stronger numbers, and a location that actually pulls its weight. That’s where the leverage is.

Tune in and learn how to actually do more with less.

Key Takeaways: 

  • Intro (00:00)
  • Starting in a 3,200 sq ft space and expanding (00:40)
  • Realization during the remodel that less is more (02:52)
  • Paying $17,500 in monthly rent and regretting it (03:43)
  • Location visibility vs. marketing cost (05:09)
  • Story of a gym client choosing a better location (06:29)
  • Optimizing current space for profit, not scale (10:05)
  • Member quality vs. quantity – attrition challenges (13:19)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.</p><p>The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.</p><p>In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig into what changed during a remodel that forced them to run the business in one-third of the space… and why that setup worked better than anyone expected.</p><p>Most gyms don’t need more room – they need a sharper model, stronger numbers, and a location that actually pulls its weight. That’s where the leverage is.</p><p>Tune in and learn how to actually do more with less.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Starting in a 3,200 sq ft space and expanding (00:40)</li><li>Realization during the remodel that less is more (02:52)</li><li>Paying $17,500 in monthly rent and regretting it (03:43)</li><li>Location visibility vs. marketing cost (05:09)</li><li>Story of a gym client choosing a better location (06:29)</li><li>Optimizing current space for profit, not scale (10:05)</li><li>Member quality vs. quantity – attrition challenges (13:19)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d670a4d6-03b8-45f0-9a54-f47050e413b9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/901236ef-7e32-4c42-a113-708f1bed3c05 Tue, 05 Aug 2025 08:00:11 +0000 1298 no full 4 Mistakes Gym Owners Make On Regrand Opening 4 Mistakes Gym Owners Make On Regrand Opening Tim Lyons and Randy Angsten A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.

There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.

In this episode, Tim and Randy break down the four biggest things gym owners get wrong when relaunching. These aren’t abstract concepts – this is nuts-and-bolts strategy pulled straight from real-world launches inside the coaching program.

It’s the kind of stuff that doesn’t seem like a big deal until you’re standing in a brand-new facility with no clients and a team asking what’s next.

🎧 Tune in and learn the exact moves you need to make regrand openings hit like they’re supposed to.

Key Takeaways: 

  • Intro (00:00)
  • Mistake 1: Underestimating build-out and permit delays (02:30)
  • Mistake 2: Poor budget distribution (05:12)
  • Mistake 3: No sales team to pre-sell memberships (07:21)
  • Mistake 4: Offering lifetime founders rates or discounts (11:57)
  • Example of why price raises need strategy (14:40)
  • Recap (19:43)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.</p><p>There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.</p><p>In this episode, Tim and Randy break down the four biggest things gym owners get wrong when relaunching. These aren’t abstract concepts – this is nuts-and-bolts strategy pulled straight from real-world launches inside the coaching program.</p><p>It’s the kind of stuff that doesn’t seem like a big deal until you’re standing in a brand-new facility with no clients and a team asking what’s next.</p><p>🎧 Tune in and learn the exact moves you need to make regrand openings hit like they’re supposed to.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Mistake 1: Underestimating build-out and permit delays (02:30)</li><li>Mistake 2: Poor budget distribution (05:12)</li><li>Mistake 3: No sales team to pre-sell memberships (07:21)</li><li>Mistake 4: Offering lifetime founders rates or discounts (11:57)</li><li>Example of why price raises need strategy (14:40)</li><li>Recap (19:43)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> ebebaa40-3e45-4b21-8161-b467e04fd44a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e2434693-3872-4d13-8d0f-e0ef841e2d85 Thu, 31 Jul 2025 08:00:34 +0000 1228 no full Status Status Tim Lyons and Randy Angsten Someone just paid $500 for a free T-shirt. Well… kind of.

A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.

That moment says everything about how people make decisions. 

Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.

In this episode, Tim and Randy unpack why status is one of the most powerful drivers behind client behavior. And more importantly, how understanding that can keep your clients longer, get them to refer more, and build a brand people want to be part of.

It’s not about selling workouts anymore. It’s about selling who someone gets to be.

Tune in to learn more!

Key Takeaways: 

  • Intro (00:00)
  • Identity, not workouts, is what gyms really sell (01:06)
  • First-class ticket example of perceived status (03:06)
  • Lamborghini raises or lowers its status depending on context (04:27)
  • Golf analogy: workouts for peer group dominance (06:54)
  • Keychain pride: status without participation (07:37)
  • Clients may choose status over monetary rewards (10:18)
  • Velvet rope and exclusivity reinforce identity (12:14)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Someone just paid $500 for a free T-shirt. Well… kind of.</p><p>A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.</p><p>That moment says everything about how people make decisions. </p><p>Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.</p><p>In this episode, Tim and Randy unpack why status is one of the most powerful drivers behind client behavior. And more importantly, how understanding that can keep your clients longer, get them to refer more, and build a brand people want to be part of.</p><p>It’s not about selling workouts anymore. It’s about selling who someone gets to be.</p><p>Tune in to learn more!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Identity, not workouts, is what gyms really sell (01:06)</li><li>First-class ticket example of perceived status (03:06)</li><li>Lamborghini raises or lowers its status depending on context (04:27)</li><li>Golf analogy: workouts for peer group dominance (06:54)</li><li>Keychain pride: status without participation (07:37)</li><li>Clients may choose status over monetary rewards (10:18)</li><li>Velvet rope and exclusivity reinforce identity (12:14)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> aeaec800-6be9-4700-b32c-0b69d447167c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/43458069-e2af-4e1d-9f12-af290b1aa379 Tue, 29 Jul 2025 08:00:45 +0000 860 no full The Long Game The Long Game Tim Lyons and Randy Angsten For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.

But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?

This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always did, but getting half the results (if that).

Something's shifted. It’s not in your ad dashboard. It’s not in your CPMs. But it’s showing up in your empty appointments and ghosted follow-ups.

If the old game is over, what’s the new one? What actually works when the goal is staying relevant – not just this week, but three months, six months, even three years from now?

Tune in as Tim and Randy unpack why the short game is fading – and how long-term, value-first strategies are separating the gyms that keep growing from the ones getting left behind.

If you’re still marketing like it’s 2015 and hoping for the best… you're about to feel it. Let’s do this right.

Key Takeaways: 

  • Intro (00:00)
  • Facebook leads were once easy to get, but now many may be bots (03:01)
  • Example of long-term nurturing via salsa recipe (07:21)
  • Building and owning your lead list is critical (09:00)
  • Lead magnets should offer real, sellable value (10:47)
  • Use case studies to attract and educate leads (11:41)
  • Give educational content before asking for the sale (15:08)
  • Market has changed – patience and nurture are now essential (20:29)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.</p><p>But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?</p><p>This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always did, but getting half the results (if that).</p><p>Something&#39;s shifted. It’s not in your ad dashboard. It’s not in your CPMs. But it’s showing up in your empty appointments and ghosted follow-ups.</p><p>If the old game is over, what’s the new one? What actually works when the goal is staying relevant – not just this week, but three months, six months, even three years from now?</p><p>Tune in as Tim and Randy unpack why the short game is fading – and how long-term, value-first strategies are separating the gyms that keep growing from the ones getting left behind.</p><p>If you’re still marketing like it’s 2015 and hoping for the best… you&#39;re about to feel it. Let’s do this right.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Facebook leads were once easy to get, but now many may be bots (03:01)</li><li>Example of long-term nurturing via salsa recipe (07:21)</li><li>Building and owning your lead list is critical (09:00)</li><li>Lead magnets should offer real, sellable value (10:47)</li><li>Use case studies to attract and educate leads (11:41)</li><li>Give educational content before asking for the sale (15:08)</li><li>Market has changed – patience and nurture are now essential (20:29)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c47db1c7-0a44-4ced-8547-8406eb6ae976 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/15fe570f-dd18-46d8-9060-52ea4c47dbf1 Thu, 24 Jul 2025 08:00:14 +0000 1421 no full Always Be Testing Always Be Testing Tim Lyons and Randy Angsten Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.

In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. 

If something’s not working, test a change. If something is working, test a way to make it better.

They walk through real examples – good ones and bad ones. Testing new class times. Trying different billing frequencies. Split testing discovery calls versus straight-to-consult. Even staffing changes like running a front desk or not. 

The common thread is simple: stop guessing and start letting the data drive the decisions.

Business doesn’t move by accident. It moves because you’re willing to test, tweak, and adjust as you go.

Tune in to find out how to do that.

Key Takeaways: 

  • Intro (00:00)
  • Gym owners hesitate and wait for others’ success (00:30)
  • Test new time slots before committing long-term (02:05)
  • Marketing hooks should be tested, not copied (04:10)
  • Raise prices to find your true value limit (05:39)
  • Emotion blocks testing – let data guide decisions (07:28)
  • Split-tested discovery calls failed versus in-person consults (10:25)
  • Weekly billing frequency boosted overall gym revenue (13:54)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.</p><p>In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. </p><p>If something’s not working, test a change. If something is working, test a way to make it better.</p><p>They walk through real examples – good ones and bad ones. Testing new class times. Trying different billing frequencies. Split testing discovery calls versus straight-to-consult. Even staffing changes like running a front desk or not. </p><p>The common thread is simple: stop guessing and start letting the data drive the decisions.</p><p>Business doesn’t move by accident. It moves because you’re willing to test, tweak, and adjust as you go.</p><p>Tune in to find out how to do that.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gym owners hesitate and wait for others’ success (00:30)</li><li>Test new time slots before committing long-term (02:05)</li><li>Marketing hooks should be tested, not copied (04:10)</li><li>Raise prices to find your true value limit (05:39)</li><li>Emotion blocks testing – let data guide decisions (07:28)</li><li>Split-tested discovery calls failed versus in-person consults (10:25)</li><li>Weekly billing frequency boosted overall gym revenue (13:54)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 66f450d0-776f-4d4a-8f6d-3b4d29e3682f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b401438d-ec15-4cdf-9e14-13c9cdeb8add Tue, 22 Jul 2025 08:00:10 +0000 1100 no full 5 Things You're Doing To Sabotage Your Business Right Now 5 Things You're Doing To Sabotage Your Business Right Now Tim Lyons and Randy Angsten No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.

What’s wild is, most of the time, you don’t even realize you’re doing it. It’s not the big, obvious stuff – it’s the small, day-to-day habits that slowly chip away at growth. Things that feel productive, even responsible… but are actually keeping you stuck.

In this episode, Tim and Randy dig into five of the biggest ways gym owners are sabotaging their own success – without even knowing it. These are patterns they see over and over again inside real gym businesses. 

And if you're feeling like you're working hard but still spinning your wheels, there’s a good chance one (or more) of these is happening to you. 

This episode is meant to challenge how you’re thinking about your business – and what might need to change.

Give it a listen. You might be surprised by what’s really holding you back.

Key Takeaways: 

  • Intro (00:00)
  • Las Vegas Iron Circle Experience – speakers announcement (00:37)
  • Mistake 1: Focusing too much on lead gen vs. retention (03:02)
  • Mistake 2: Selling sessions instead of results/lifestyle (06:43)
  • Mistake 3: Doing everything yourself and failing to delegate (11:11)
  • Mistake 4: No clear path for Ascension in member services (17:40)
  • Mistake 5: Managing chaos instead of leading with systems (21:33)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.</p><p>What’s wild is, most of the time, you don’t even realize you’re doing it. It’s not the big, obvious stuff – it’s the small, day-to-day habits that slowly chip away at growth. Things that feel productive, even responsible… but are actually keeping you stuck.</p><p>In this episode, Tim and Randy dig into five of the biggest ways gym owners are sabotaging their own success – without even knowing it. These are patterns they see over and over again inside real gym businesses. </p><p>And if you&#39;re feeling like you&#39;re working hard but still spinning your wheels, there’s a good chance one (or more) of these is happening to you. </p><p>This episode is meant to challenge how you’re thinking about your business – and what might need to change.</p><p>Give it a listen. You might be surprised by what’s really holding you back.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Las Vegas Iron Circle Experience – speakers announcement (00:37)</li><li>Mistake 1: Focusing too much on lead gen vs. retention (03:02)</li><li>Mistake 2: Selling sessions instead of results/lifestyle (06:43)</li><li>Mistake 3: Doing everything yourself and failing to delegate (11:11)</li><li>Mistake 4: No clear path for Ascension in member services (17:40)</li><li>Mistake 5: Managing chaos instead of leading with systems (21:33)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b3faa879-1dd4-4ec2-847a-4d87bedad697 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3a8a0468-2a0b-4a32-9e14-9cbf457326a3 Thu, 17 Jul 2025 08:00:05 +0000 1774 no full Innovation vs Stagnation Innovation vs Stagnation Tim Lyons and Randy Angsten Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.

Old carpet. Outdated equipment. The same bootcamp model they’ve been running for 10 years. Meanwhile, competitors down the street are upgrading everything – equipment, tech, even how they greet clients at the door.

You don’t need to burn your gym to the ground and start from scratch. But you do need to evolve. AI, automation, wearables – these aren’t threats. They’re the new tools of the trade.

In this episode, Tim and Randy dig into what happens when gyms stop growing. They share why emotion-free decision making is the new business superpower, how to spot stagnation before it costs you members, and how to make changes that keep your gym ahead of the curve.

It’s the same fork in the road Netflix and Blockbuster faced – one adapted, the other didn’t. You already know how that ended.

If you want to become the Netflix of your market, this episode is a must-listen.

🎧 Tune in and get clear on what innovation really means for your gym.

Key Takeaways: 

  • Intro (00:00)
  • Innovation in equipment and tech is constant (00:35)
  • AI and automation are affecting every industry (03:31)
  • Wearables and data tools enhance fitness results (05:37)
  • Generational communication gaps affect service (07:46)
  • Customer service is now a standout trait (10:57)
  • Innovation must go beyond automation (14:43)
  • Emotional detachment leads to smarter pivots (15:14)
  • Group training must evolve to survive (18:51)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.</p><p>Old carpet. Outdated equipment. The same bootcamp model they’ve been running for 10 years. Meanwhile, competitors down the street are upgrading everything – equipment, tech, even how they greet clients at the door.</p><p>You don’t need to burn your gym to the ground and start from scratch. But you do need to evolve. AI, automation, wearables – these aren’t threats. They’re the new tools of the trade.</p><p>In this episode, Tim and Randy dig into what happens when gyms stop growing. They share why emotion-free decision making is the new business superpower, how to spot stagnation before it costs you members, and how to make changes that keep your gym ahead of the curve.</p><p>It’s the same fork in the road Netflix and Blockbuster faced – one adapted, the other didn’t. You already know how that ended.</p><p>If you want to become the Netflix of your market, this episode is a must-listen.</p><p>🎧 Tune in and get clear on what innovation really means for your gym.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Innovation in equipment and tech is constant (00:35)</li><li>AI and automation are affecting every industry (03:31)</li><li>Wearables and data tools enhance fitness results (05:37)</li><li>Generational communication gaps affect service (07:46)</li><li>Customer service is now a standout trait (10:57)</li><li>Innovation must go beyond automation (14:43)</li><li>Emotional detachment leads to smarter pivots (15:14)</li><li>Group training must evolve to survive (18:51)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a300919e-5745-423d-954e-e0dd3d35bc7b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b21749d4-c514-4524-975d-0b836ca9a1b0 Tue, 15 Jul 2025 08:00:55 +0000 1269 no full How Rotisserie Chicken Can Save The Fitness Industry How Rotisserie Chicken Can Save The Fitness Industry Tim Lyons and Randy Angsten Most gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, but the result is a bloated, confusing business that’s hard to run and even harder to grow.

The story of Boston Chicken makes the point. They built a billion-dollar brand on one product. Then they added more. Three years later, they were bankrupt.

The same thing happens in gyms. More offerings don’t lead to more growth. They lead to complexity, broken systems, and distracted delivery.

In this episode, Tim and Randy break down why locking in on one main thing – and going all-in – is the real path to scale.

They lay out the framework to simplify, clean up operations, and build something that actually works. 

Listen in and get clear on the main thing.

Key Takeaways: 

  • Intro (00:00)
  • Over-diversifying gym services breaks systems (02:03)
  • Semi-private training drives 90% of revenue (02:51)
  • The Boston Chicken story and massive growth (04:22)
  • Over-expansion and menu confusion kill the brand (06:35)
  • Turning away non-ideal clients is powerful (11:27)
  • Business optimization beats chasing more services (13:32)
  • Happiness isn’t found in endless growth (15:19)
  • Focus on being best-in-class at one thing (19:06)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, but the result is a bloated, confusing business that’s hard to run and even harder to grow.</p><p>The story of Boston Chicken makes the point. They built a billion-dollar brand on one product. Then they added more. Three years later, they were bankrupt.</p><p>The same thing happens in gyms. More offerings don’t lead to more growth. They lead to complexity, broken systems, and distracted delivery.</p><p>In this episode, Tim and Randy break down why locking in on one main thing – and going all-in – is the real path to scale.</p><p>They lay out the framework to simplify, clean up operations, and build something that actually works. </p><p>Listen in and get clear on the main thing.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Over-diversifying gym services breaks systems (02:03)</li><li>Semi-private training drives 90% of revenue (02:51)</li><li>The Boston Chicken story and massive growth (04:22)</li><li>Over-expansion and menu confusion kill the brand (06:35)</li><li>Turning away non-ideal clients is powerful (11:27)</li><li>Business optimization beats chasing more services (13:32)</li><li>Happiness isn’t found in endless growth (15:19)</li><li>Focus on being best-in-class at one thing (19:06)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> dc6106d3-caaf-40b5-9bfd-c30a1cf30009 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c5307816-13ad-476f-947f-521713b97ec3 Thu, 10 Jul 2025 08:00:36 +0000 1233 no full Be Careful What You Hook Your Wagon To Be Careful What You Hook Your Wagon To Tim Lyons and Randy Angsten It’s easy to get caught up in the next shiny thing in fitness.

The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave promises faster results, easier marketing, or a shortcut to success. 

And yeah, these things can be fun, and they might even work – for a while. But when gym owners build their entire identity around one of these trends, it can put the entire business on shaky ground.

In this episode, Tim and Randy talk about why tying yourself to a single tool, brand, or fad is a dangerous move. They share real examples of gyms that went all-in and paid the price, and they explain how putting your trust in outside systems – like CrossFit or boutique tech – can backfire fast.

More importantly, they share what to focus on instead – something solid, proven, and built to last.

Tune in to hear how to keep your gym grounded, no matter what’s trending next.

Key Takeaways: 

  • Intro (00:00)
  • Trends like Jazzercise to CrossFit have come and gone (00:31)
  • Strength training is a timeless foundational method (05:27)
  • EMF suits are trendy but impractical (06:20)
  • Tim’s personal experience with an EMF suit (07:43)
  • Tools shouldn't define the business model (10:06)
  • Stick with strength training for long-term viability (11:34)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>It’s easy to get caught up in the next shiny thing in fitness.</p><p>The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave promises faster results, easier marketing, or a shortcut to success. </p><p>And yeah, these things can be fun, and they might even work – for a while. But when gym owners build their entire identity around one of these trends, it can put the entire business on shaky ground.</p><p>In this episode, Tim and Randy talk about why tying yourself to a single tool, brand, or fad is a dangerous move. They share real examples of gyms that went all-in and paid the price, and they explain how putting your trust in outside systems – like CrossFit or boutique tech – can backfire fast.</p><p>More importantly, they share what to focus on instead – something solid, proven, and built to last.</p><p>Tune in to hear how to keep your gym grounded, no matter what’s trending next.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Trends like Jazzercise to CrossFit have come and gone (00:31)</li><li>Strength training is a timeless foundational method (05:27)</li><li>EMF suits are trendy but impractical (06:20)</li><li>Tim’s personal experience with an EMF suit (07:43)</li><li>Tools shouldn&#39;t define the business model (10:06)</li><li>Stick with strength training for long-term viability (11:34)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 582ad8c4-0a0b-453c-981f-67f756dbf4ec https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7d7d75c5-d039-4d98-8492-51c55a25fb9c Tue, 08 Jul 2025 08:00:10 +0000 748 no full First Class Mindset First Class Mindset Tim Lyons and Randy Angsten Success doesn’t start with money – it starts with what you believe you deserve.

When Tim made the choice to stop flying coach and commit to first class, it wasn’t about legroom or perks. It was about drawing a line in the sand. A personal standard. A way of saying, this is where I belong – and I’ll work to stay here.

In this episode, Tim and Randy unpack what it means to adopt a “first-class mindset,” and why it has less to do with money and everything to do with identity. 

They explore how raising your standards in one area of life ripples into others – business, relationships, confidence – and why some people will always try to pull you back down when you start leveling up.

You’ll also hear how proximity creates opportunity (including a wild story involving a government official and a WWE superstar), and why the Iron Circle is built to celebrate success.

If you're ready to stop shrinking to fit and start living at the level you were built for, this one’s for you.

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Tim introduces "first-class mindset" from a Belize trip (00:35)
  • Proximity in elevated environments unlocks unexpected opportunities (03:14)
  • Mindset post on Facebook triggers supportive and hateful responses (06:15)
  • In the Iron Circle, member wins define success (09:50)
  • Haters don't want to see others succeed (12:48)
  • Establishing high standards for children via consistent exposure (18:05)
  • Final message: raise your personal thermostat of worth (20:32)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Success doesn’t start with money – it starts with what you believe you deserve.</p><p>When Tim made the choice to stop flying coach and commit to first class, it wasn’t about legroom or perks. It was about drawing a line in the sand. A personal standard. A way of saying, this is where I belong – and I’ll work to stay here.</p><p>In this episode, Tim and Randy unpack what it means to adopt a “first-class mindset,” and why it has less to do with money and everything to do with identity. </p><p>They explore how raising your standards in one area of life ripples into others – business, relationships, confidence – and why some people will always try to pull you back down when you start leveling up.</p><p>You’ll also hear how proximity creates opportunity (including a wild story involving a government official and a WWE superstar), and why the Iron Circle is built to celebrate success.</p><p>If you&#39;re ready to stop shrinking to fit and start living at the level you were built for, this one’s for you.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Tim introduces &#34;first-class mindset&#34; from a Belize trip (00:35)</li><li>Proximity in elevated environments unlocks unexpected opportunities (03:14)</li><li>Mindset post on Facebook triggers supportive and hateful responses (06:15)</li><li>In the Iron Circle, member wins define success (09:50)</li><li>Haters don&#39;t want to see others succeed (12:48)</li><li>Establishing high standards for children via consistent exposure (18:05)</li><li>Final message: raise your personal thermostat of worth (20:32)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> ebbf927a-13a0-4a57-b8d8-0660290dd8dc https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/682f61f9-a354-4af0-8140-3aef10144689 Thu, 03 Jul 2025 08:00:18 +0000 1327 no full The Secret to Charging More - Elevate Your Gym Experience Today The Secret to Charging More - Elevate Your Gym Experience Today Tim Lyons and Randy Angsten “It’s just group training with fewer people…”

That’s where the wheels fall off for a lot of gym owners.

They hear “semi-private” and think it’s just a slightly smaller group doing the same workouts, maybe with a different coach-to-client ratio. But that mindset completely misses the mark – and it’s probably why they’re struggling to charge more.

In fact, clients aren’t paying for fewer bodies in the room. They’re paying for individualization. For real coaching. For a premium experience that feels tailored, not templated. And when you treat semi-private like just another group class, you strip out all the value that makes it worth $500+ a month.

Semi-private only works when the coaching, programming, and environment feel like a premium service. 

In this episode, Tim and Randy lay out exactly what semi-private training is (and isn’t), why most gyms get it wrong, and how to structure, price, and deliver it so it actually works – for the client and the bottom line.

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Semi-private is not scaled-down group training (03:25)
  • Semi-Private Pro supports coaches, not replaces them (06:41)
  • Stop undercharging for semi-private (09:14)
  • Semi-private clients expect a premium experience (11:00)
  • Luxury experience analogy: Ritz Carlton vs. Motel 6 (15:05)
  • Semi-private works in any market if done right (17:25)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“It’s just group training with fewer people…”</em></p><p>That’s where the wheels fall off for a lot of gym owners.</p><p>They hear “semi-private” and think it’s just a slightly smaller group doing the same workouts, maybe with a different coach-to-client ratio. But that mindset completely misses the mark – and it’s probably why they’re struggling to charge more.</p><p>In fact, clients aren’t paying for fewer bodies in the room. They’re paying for individualization. For real coaching. For a premium experience that feels tailored, not templated. And when you treat semi-private like just another group class, you strip out all the value that makes it worth $500+ a month.</p><p>Semi-private only works when the coaching, programming, and environment feel like a premium service. </p><p>In this episode, Tim and Randy lay out exactly what semi-private training is (and isn’t), why most gyms get it wrong, and how to structure, price, and deliver it so it actually works – for the client and the bottom line.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Semi-private is not scaled-down group training (03:25)</li><li>Semi-Private Pro supports coaches, not replaces them (06:41)</li><li>Stop undercharging for semi-private (09:14)</li><li>Semi-private clients expect a premium experience (11:00)</li><li>Luxury experience analogy: Ritz Carlton vs. Motel 6 (15:05)</li><li>Semi-private works in any market if done right (17:25)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 67d45c3b-c5ff-454e-8e82-9d5768af8f65 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/68668ea9-809d-462c-9045-c44a5ae9aa5e Tue, 01 Jul 2025 08:00:00 +0000 1210 no full Stop Treating Your Customers Like Morons Stop Treating Your Customers Like Morons Tim Lyons and Randy Angsten There’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.

In this episode, Tim and Randy call out the rise of shady sales tactics – fake contests, fake scarcity, and scripted urgency plays. 

Most of the time, these moves come from a place of desperation, not strategy. Business owners backed into a corner start crossing lines they normally wouldn’t, assuming their prospects won’t notice or care.

And sure, some of this BS “works.” But at what cost?

These shortcuts don’t just lack integrity – they undercut long-term success. When the sale starts with a lie, trust is already broken. And without trust, retention, referrals, and your reputation all take a hit.

Tim and Randy offer a better approach: integrity-based selling that builds loyalty, delivers real results, and creates a brand people actually believe in.

If you’re in this for the long game, it starts with telling the truth.

Tune in and take a hard look at how you’re showing up.

Key Takeaways: 

  • Intro (00:00)
  • Growth Summit in Nashville (00:48)
  • Issue with manipulative sales tactics in fitness (02:30)
  • Example of fake urgency from real estate influencer (03:59)
  • Fake contest tactic shared by gym client (05:00)
  • The rise and fall of the six-week fitness challenge (06:32)
  • Why desperation leads to manipulation in business (10:00)
  • Real-life example of a high-integrity sales call (11:49)
  • Avoiding sales when the client isn’t ready (13:45)
  • Fitness industry’s reputation problem and its root causes (17:32)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.</p><p>In this episode, Tim and Randy call out the rise of shady sales tactics – fake contests, fake scarcity, and scripted urgency plays. </p><p>Most of the time, these moves come from a place of desperation, not strategy. Business owners backed into a corner start crossing lines they normally wouldn’t, assuming their prospects won’t notice or care.</p><p>And sure, some of this BS “works.” But at what cost?</p><p>These shortcuts don’t just lack integrity – they undercut long-term success. When the sale starts with a lie, trust is already broken. And without trust, retention, referrals, and your reputation all take a hit.</p><p>Tim and Randy offer a better approach: integrity-based selling that builds loyalty, delivers real results, and creates a brand people actually believe in.</p><p>If you’re in this for the long game, it starts with telling the truth.</p><p>Tune in and take a hard look at how you’re showing up.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Growth Summit in Nashville (00:48)</li><li>Issue with manipulative sales tactics in fitness (02:30)</li><li>Example of fake urgency from real estate influencer (03:59)</li><li>Fake contest tactic shared by gym client (05:00)</li><li>The rise and fall of the six-week fitness challenge (06:32)</li><li>Why desperation leads to manipulation in business (10:00)</li><li>Real-life example of a high-integrity sales call (11:49)</li><li>Avoiding sales when the client isn’t ready (13:45)</li><li>Fitness industry’s reputation problem and its root causes (17:32)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f649cd57-1eaf-471a-82d1-643d94ee09d6 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a2c04e62-481b-4a1a-8be2-f8a2f2590116 Thu, 26 Jun 2025 08:00:00 +0000 1187 no full More Human Than Human More Human Than Human Tim Lyons and Randy Angsten A lot of gym owners reach a point where the business is running smoothly – team's in place, sessions are full, money’s good, systems are working – but the fire’s not there anymore.

The energy that used to come from walking into the gym starts to fade. Years of handling cancellations, complaints, and the noise from a handful of clients who make everything harder than it needs to be… can wear anyone down. Over time, it’s easy to forget how great the majority of members really are. 

That’s when things start to feel heavy.

This episode is a reminder to reconnect with the human side of the business. Tim and Zach talk about why owners get jaded, what it means to protect the culture inside the gym, how a few toxic clients can skew your entire perspective, and why firing those people might be the best move you ever make.

They also talk about treating your role more like the “fun uncle” than the operations manager – getting out of the office, shaking hands, talking to members, and remembering just how cool your community really is.

Because gym success isn’t just about systems or policies – it’s about people, empathy, and showing up for the right ones.

Gym owners didn’t build their business to feel burned out and bitter. This one’s a reminder that you built something special – and it’s time to feel that again.

Tune in.

Key Takeaways: 

  • Intro (00:00)
  • Owners need a plan before stepping away from the gym (03:21)
  • How toxic clients drain culture and energy (04:17)
  • From manager to “fun uncle”: a mindset shift (05:17)
  • Joey Coleman’s advice: fire your clients (06:53)
  • Firing bad clients improves gym culture (08:02)
  • Bending policies vs. breaking trust (14:39)
  • Former members can still refer if they leave on good terms (16:27)
  • Final thoughts: Showing up like it’s day one (18:08)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>A lot of gym owners reach a point where the business is running smoothly – team&#39;s in place, sessions are full, money’s good, systems are working – but the fire’s not there anymore.</p><p>The energy that used to come from walking into the gym starts to fade. Years of handling cancellations, complaints, and the noise from a handful of clients who make everything harder than it needs to be… can wear anyone down. Over time, it’s easy to forget how great the majority of members really are. </p><p>That’s when things start to feel heavy.</p><p>This episode is a reminder to reconnect with the human side of the business. Tim and Zach talk about why owners get jaded, what it means to protect the culture inside the gym, how a few toxic clients can skew your entire perspective, and why firing those people might be the best move you ever make.</p><p>They also talk about treating your role more like the “fun uncle” than the operations manager – getting out of the office, shaking hands, talking to members, and remembering just how cool your community really is.</p><p>Because gym success isn’t just about systems or policies – it’s about people, empathy, and showing up for the right ones.</p><p>Gym owners didn’t build their business to feel burned out and bitter. This one’s a reminder that you built something special – and it’s time to feel that again.</p><p>Tune in.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Owners need a plan before stepping away from the gym (03:21)</li><li>How toxic clients drain culture and energy (04:17)</li><li>From manager to “fun uncle”: a mindset shift (05:17)</li><li>Joey Coleman’s advice: fire your clients (06:53)</li><li>Firing bad clients improves gym culture (08:02)</li><li>Bending policies vs. breaking trust (14:39)</li><li>Former members can still refer if they leave on good terms (16:27)</li><li>Final thoughts: Showing up like it’s day one (18:08)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 406a3d8a-427a-4386-8fa5-3666961ddf78 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8499b096-40d5-47ec-8ce4-7f91ef5b12b5 Tue, 24 Jun 2025 08:00:00 +0000 1178 no full More Than 3 Reasons Why Your Program Needs To Have A Plan More Than 3 Reasons Why Your Program Needs To Have A Plan Tim Lyons and Randy Angsten Most gyms run hard on energy – high fives, loud music, fast transitions. The experience feels great, and clients walk out tired and happy. But when the workouts aren’t backed by a system, the cracks eventually start to show.

Random programming might look exciting, but it isn’t scalable, coachable, or repeatable. 

Without a framework, coaches deliver inconsistently. Clients hit plateaus without knowing why. And when results stall, it’s easy for them to believe they can get the same workout anywhere (often for less).

This episode lays out exactly why structured programming is essential for long-term growth. 

Tim and Zach break down how a branded, systematized training model not only raises the floor of service but creates a true product – something that clients value, coaches can be trained on, and other gyms can’t copy.

They also explain how building and communicating that system increases client retention, simplifies coaching, and elevates the perception of the gym from a place that offers workouts to a place that delivers real transformation.

Tune in to learn more.

Key Takeaways: 

  • Intro (00:00)
  • Most gym programming lacks structure and is randomized (01:41)
  • Coaches have different delivery styles – structure ensures consistency (03:49)
  • Repeating effective workouts can save time and improve results (05:03)
  • Semi-Private Pro helps automate and visualize programming (06:48)
  • Clients often don’t understand the system behind their workouts (14:42)
  • A branded training system strengthens perceived value and retention (17:22)
  • Educated clients are starting to reject random programming (23:37)
  • Strength training remains the enduring core of fitness (24:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gyms run hard on energy – high fives, loud music, fast transitions. The experience feels great, and clients walk out tired and happy. But when the workouts aren’t backed by a system, the cracks eventually start to show.</p><p>Random programming might look exciting, but it isn’t scalable, coachable, or repeatable. </p><p>Without a framework, coaches deliver inconsistently. Clients hit plateaus without knowing why. And when results stall, it’s easy for them to believe they can get the same workout anywhere (often for less).</p><p>This episode lays out exactly why structured programming is essential for long-term growth. </p><p>Tim and Zach break down how a branded, systematized training model not only raises the floor of service but creates a true product – something that clients value, coaches can be trained on, and other gyms can’t copy.</p><p>They also explain how building and communicating that system increases client retention, simplifies coaching, and elevates the perception of the gym from a place that offers workouts to a place that delivers real transformation.</p><p>Tune in to learn more.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Most gym programming lacks structure and is randomized (01:41)</li><li>Coaches have different delivery styles – structure ensures consistency (03:49)</li><li>Repeating effective workouts can save time and improve results (05:03)</li><li>Semi-Private Pro helps automate and visualize programming (06:48)</li><li>Clients often don’t understand the system behind their workouts (14:42)</li><li>A branded training system strengthens perceived value and retention (17:22)</li><li>Educated clients are starting to reject random programming (23:37)</li><li>Strength training remains the enduring core of fitness (24:21)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d60e4e8f-3932-4573-84e5-bbd94bb0a3c6 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2db2b5ba-476f-4c39-91d9-3f27426493c6 Thu, 19 Jun 2025 08:00:00 +0000 1658 no full Change Or Die Change Or Die Tim Lyons and Randy Angsten “But that’s how we’ve always done it…”

If you’ve ever said those words, this episode is your wake-up call.

In the fitness business, sticking with the same approach for too long isn’t just lazy – it’s a slow bleed. Whether it’s old-school bootcamps or prices you haven’t raised in years, refusing to change slowly chokes your growth.

Simply put: what worked in 2010 won’t carry you through 2025.

Everything is evolving – your clients, the market, even how people perceive value. And if you’re not making changes, you’re falling behind.

In this episode, Tim and Randy break down why so many gym owners keep doing things the old way – using outdated offers, tired marketing, and systems that just don’t work anymore – and how that’s draining their time, energy, and income.

This one’s all about raising your standards, questioning the way things are done, and letting go of anything that’s holding your gym back.

Tune in to learn more.

Key Takeaways: 

  • Intro (00:00)
  • Trends like TRX and boot camps don’t last forever (01:00)
  • You can’t rely on marketing tactics from 2010 (02:40)
  • “That’s how we’ve always done it” is a red flag (06:00)
  • Testing pricing and offers beats assumptions (15:29)
  • The cost of inaction outweighs the fear of change (17:45)
  • Firing a toxic client can boost your gym’s energy (18:28)
  • Gym stagnation happens in slow, invisible steps (21:42)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“But that’s how we’ve always done it…”</em></p><p>If you’ve ever said those words, this episode is your wake-up call.</p><p>In the fitness business, sticking with the same approach for too long isn’t just lazy – it’s a slow bleed. Whether it’s old-school bootcamps or prices you haven’t raised in years, refusing to change slowly chokes your growth.</p><p>Simply put: what worked in 2010 won’t carry you through 2025.</p><p>Everything is evolving – your clients, the market, even how people perceive value. And if you’re not making changes, you’re falling behind.</p><p>In this episode, Tim and Randy break down why so many gym owners keep doing things the old way – using outdated offers, tired marketing, and systems that just don’t work anymore – and how that’s draining their time, energy, and income.</p><p>This one’s all about raising your standards, questioning the way things are done, and letting go of anything that’s holding your gym back.</p><p>Tune in to learn more.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Trends like TRX and boot camps don’t last forever (01:00)</li><li>You can’t rely on marketing tactics from 2010 (02:40)</li><li>“That’s how we’ve always done it” is a red flag (06:00)</li><li>Testing pricing and offers beats assumptions (15:29)</li><li>The cost of inaction outweighs the fear of change (17:45)</li><li>Firing a toxic client can boost your gym’s energy (18:28)</li><li>Gym stagnation happens in slow, invisible steps (21:42)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c569dc12-ae62-4fba-936a-06ea087d86e7 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e4f12130-9862-4fa4-8502-207685d80375 Tue, 17 Jun 2025 08:00:00 +0000 1377 no full Letting Your Coaches Design Programs Letting Your Coaches Design Programs Tim Lyons and Randy Angsten Most gym owners would never hand over the keys to their business… but they’ll hand over their programming without a second thought.

It happens all the time – coaches making up workouts on the fly, tweaking things based on how they feel that day. Before long, they’re the ones controlling the delivery of the most important thing the gym offers. Meanwhile, a lot of gym owners don’t even realize it’s going on.

In this episode, Tim and Randy break down why letting coaches take the reins on programming is one of the biggest mistakes a gym owner can make. They explain why it damages your brand’s credibility and how it puts client retention at serious risk.

You’ll also hear how to fix it by creating a clear training philosophy and putting solid systems in place. That way, every client experience reflects your brand – not just your best coach’s personality.

If a coach has ever taken clients with them, or you’re concerned it might happen, don’t miss this episode.

Tune in now!

Key Takeaways: 

  • Intro (00:00)
  • Programming is the product, not gear or music (01:46)
  • Letting coaches program risks client loyalty (04:49)
  • Your gym should own and store all workouts (07:59)
  • Semi-Private Pro keeps workouts consistent (09:19)
  • Educating clients bridges value perception gaps (13:25)
  • Most gyms overlook the product, focus on ads (15:17)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners would never hand over the keys to their business… but they’ll hand over their programming without a second thought.</p><p>It happens all the time – coaches making up workouts on the fly, tweaking things based on how they feel that day. Before long, they’re the ones controlling the delivery of the most important thing the gym offers. Meanwhile, a lot of gym owners don’t even realize it’s going on.</p><p>In this episode, Tim and Randy break down why letting coaches take the reins on programming is one of the biggest mistakes a gym owner can make. They explain why it damages your brand’s credibility and how it puts client retention at serious risk.</p><p>You’ll also hear how to fix it by creating a clear training philosophy and putting solid systems in place. That way, every client experience reflects your brand – not just your best coach’s personality.</p><p>If a coach has ever taken clients with them, or you’re concerned it might happen, don’t miss this episode.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Programming is the product, not gear or music (01:46)</li><li>Letting coaches program risks client loyalty (04:49)</li><li>Your gym should own and store all workouts (07:59)</li><li>Semi-Private Pro keeps workouts consistent (09:19)</li><li>Educating clients bridges value perception gaps (13:25)</li><li>Most gyms overlook the product, focus on ads (15:17)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> ed6b7e19-dbb5-4d10-8883-304a572b1179 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/04cc4c1c-ed6d-4186-941e-1a18040e0c82 Thu, 12 Jun 2025 08:00:00 +0000 1173 no full What Are You Doing This All For What Are You Doing This All For Tim Lyons and Randy Angsten A lot of gym owners are grinding day in and day out – but if you ask them why they’re doing it, most don’t have a clear answer.

They’re running sessions, managing staff, staying late – doing all the things they think they’re supposed to do. But without a strong sense of purpose behind it, the work starts to feel heavy. Like you're spinning your wheels with no real direction.

That exact question came up during the last Iron Circle event: What are you doing this all for?

For some, it’s about changing lives in their community. For others, it’s about building something that gives them time with family or the freedom to step off the training floor. The truth is, there’s no wrong answer. But you’ve got to know what yours is – because if your business isn’t built to support that mission, it’ll eventually pull you off track.

In this episode, Tim and Randy break down why your model has to match your goals, how making money and making an impact can absolutely go hand in hand, and why building a team isn’t just smart – it’s essential if you want to scale your purpose.

If you’ve been grinding without a clear reason for years, this is your moment to pause, zoom out, and get re-centered.

Let’s get your business aligned with your why… before another 10 years slip by.

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Gym ownership starts from different motivations (00:35)
  • Importance of aligning business with your why (03:36)
  • Starving artist mindset limits gym owner success (06:03)
  • Clarity in goals drives better business decisions (08:26)
  • Hard work alone won’t create freedom (09:25)
  • Building a team allows scaling impact (12:06)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>A lot of gym owners are grinding day in and day out – but if you ask them why they’re doing it, most don’t have a clear answer.</p><p>They’re running sessions, managing staff, staying late – doing all the things they think they’re supposed to do. But without a strong sense of purpose behind it, the work starts to feel heavy. Like you&#39;re spinning your wheels with no real direction.</p><p>That exact question came up during the last Iron Circle event: What are you doing this all for?</p><p>For some, it’s about changing lives in their community. For others, it’s about building something that gives them time with family or the freedom to step off the training floor. The truth is, there’s no wrong answer. But you’ve got to know what yours is – because if your business isn’t built to support that mission, it’ll eventually pull you off track.</p><p>In this episode, Tim and Randy break down why your model has to match your goals, how making money and making an impact can absolutely go hand in hand, and why building a team isn’t just smart – it’s essential if you want to scale your purpose.</p><p>If you’ve been grinding without a clear reason for years, this is your moment to pause, zoom out, and get re-centered.</p><p>Let’s get your business aligned with your why… before another 10 years slip by.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gym ownership starts from different motivations (00:35)</li><li>Importance of aligning business with your why (03:36)</li><li>Starving artist mindset limits gym owner success (06:03)</li><li>Clarity in goals drives better business decisions (08:26)</li><li>Hard work alone won’t create freedom (09:25)</li><li>Building a team allows scaling impact (12:06)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 72449673-38db-4cc1-b90c-8fc6adfbf1cc https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a658b7a4-3d48-4173-a859-57b758731f73 Tue, 10 Jun 2025 08:00:00 +0000 870 no full The Real Journey Of Switching To Semi-Private w/ Payden & Lane Montgomery The Real Journey Of Switching To Semi-Private w/ Payden & Lane Montgomery Tim Lyons and Randy Angsten Burnout doesn’t always look like collapse. Sometimes it’s quiet – just another late night, another underpriced session, another missed dinner with the kids...

That’s where Lane and Payden Montgomery found themselves, thirteen years into running a gym. On paper, things looked fine. But behind the scenes, they were burnt out and stretched thin trying to keep up with a business that was too big, too messy, and too dependent on them.

In this episode, Tim and Randy sit down with the Montgomerys to unpack their decision to completely flip their model – from large-group chaos to a clean, streamlined semi-private operation.

They break down the exact moment they shut down large group training, what led to that call, and how it gave them back their time, their clarity, and their sanity.

What’s cool about their story is how fast they moved once the decision was made. They went from 150 clients at $170 to nearly 100 clients at an average of $370 – more money, fewer headaches, and no more working 30 hours a week on the floor.

But this wasn’t a quick fix or an overnight pivot. It was a deliberate, strategic overhaul made possible by mentorship, systems, and finally letting go of the belief that they had to do it all.

Lane and Payden’s journey is proof that the business you want is within reach – you just need to make the leap.

Tune in to learn more. 

Key Takeaways: 

  • Intro and backstory (00:00)
  • Early signs of burnout and business overwhelm (01:49)
  • Discovering the Million Dollar Gym model at the Growth Summit (07:09)
  • Making the call to shut down large group training (09:47)
  • Introducing the new direction to members during Vision Night (14:07)
  • Shifting to semi-private training solves long-standing challenges (18:15)
  • Building a stronger team and stepping out of day-to-day coaching (23:38)
  • Semi-private brings freedom, structure, and personal time back (29:10)
  • Looking back: What they'd do differently and what they’ve learned (34:48)

Additional Resources:

- Check out Payden and Lane’s gym on Instagram

- - -

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Burnout doesn’t always look like collapse. Sometimes it’s quiet – just another late night, another underpriced session, another missed dinner with the kids...</p><p>That’s where Lane and Payden Montgomery found themselves, thirteen years into running a gym. On paper, things looked fine. But behind the scenes, they were burnt out and stretched thin trying to keep up with a business that was too big, too messy, and too dependent on them.</p><p>In this episode, Tim and Randy sit down with the Montgomerys to unpack their decision to completely flip their model – from large-group chaos to a clean, streamlined semi-private operation.</p><p>They break down the exact moment they shut down large group training, what led to that call, and how it gave them back their time, their clarity, and their sanity.</p><p>What’s cool about their story is how fast they moved once the decision was made. They went from 150 clients at $170 to nearly 100 clients at an average of $370 – more money, fewer headaches, and no more working 30 hours a week on the floor.</p><p>But this wasn’t a quick fix or an overnight pivot. It was a deliberate, strategic overhaul made possible by mentorship, systems, and finally letting go of the belief that they had to do it all.</p><p>Lane and Payden’s journey is proof that the business you want is within reach – you just need to make the leap.</p><p>Tune in to learn more. </p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro and backstory (00:00)</li><li>Early signs of burnout and business overwhelm (01:49)</li><li>Discovering the Million Dollar Gym model at the Growth Summit (07:09)</li><li>Making the call to shut down large group training (09:47)</li><li>Introducing the new direction to members during Vision Night (14:07)</li><li>Shifting to semi-private training solves long-standing challenges (18:15)</li><li>Building a stronger team and stepping out of day-to-day coaching (23:38)</li><li>Semi-private brings freedom, structure, and personal time back (29:10)</li><li>Looking back: What they&#39;d do differently and what they’ve learned (34:48)</li></ul><p><strong>Additional Resources:</strong></p><p>- Check out Payden and Lane’s gym on <a href="https://www.instagram.com/goperformanceptc/" rel="nofollow">Instagram</a></p><p>- - -</p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 322ff60d-fcb1-48d5-b516-bab4b626a77c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8b1f813b-81cb-4667-ac2d-1c5d232d4771 Thu, 05 Jun 2025 08:00:00 +0000 2324 no full The Gerry Washack Story The Gerry Washack Story Tim Lyons and Randy Angsten Most gym owners work for years to open more locations, get out of the day-to-day, and finally have some freedom.

But what if you get there, and it doesn’t feel the way you thought it would?

In this episode, Tim sits down with Gerry Washack for a late-night, bourbon-in-hand conversation at the Iron Circle Experience. After 20 years in the fitness game, Gerry’s built something most gym owners would be proud of.

He opens up about what it’s really like to go from coaching on the floor to running multiple locations – letting go of control, dealing with people issues, and trying to stay connected to the work that used to fire him up. 

He talks about how giving equity to employees seemed like a great idea until it wasn’t, how a random idea during COVID turned into a salon business, and how different things feel once you’re not in the day-to-day.

Now he’s making more money than ever… and seriously thinking about walking away.

Tune in to learn why.

Key Takeaways: 

  • Intro (00:00)
  • Gerry’s journey from trainer to multi-gym owner (01:21)
  • Working with family and learning leadership the hard way (02:52)
  • When equity deals with employees go sideways (07:33)
  • Why phantom equity might save your sanity (11:01)
  • From gym owner to salon co-founder during COVID (14:46)
  • Salon clients vs. gym clients – it’s a whole different game (17:45)
  • What success really feels like after 20 years (24:03)

Additional Resources:

- Gerry Washack on Instagram

- - -

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners work for years to open more locations, get out of the day-to-day, and finally have some freedom.</p><p>But what if you get there, and it doesn’t feel the way you thought it would?</p><p>In this episode, Tim sits down with Gerry Washack for a late-night, bourbon-in-hand conversation at the Iron Circle Experience. After 20 years in the fitness game, Gerry’s built something most gym owners would be proud of.</p><p>He opens up about what it’s really like to go from coaching on the floor to running multiple locations – letting go of control, dealing with people issues, and trying to stay connected to the work that used to fire him up. </p><p>He talks about how giving equity to employees seemed like a great idea until it wasn’t, how a random idea during COVID turned into a salon business, and how different things feel once you’re not in the day-to-day.</p><p>Now he’s making more money than ever… and seriously thinking about walking away.</p><p>Tune in to learn why.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gerry’s journey from trainer to multi-gym owner (01:21)</li><li>Working with family and learning leadership the hard way (02:52)</li><li>When equity deals with employees go sideways (07:33)</li><li>Why phantom equity might save your sanity (11:01)</li><li>From gym owner to salon co-founder during COVID (14:46)</li><li>Salon clients vs. gym clients – it’s a whole different game (17:45)</li><li>What success really feels like after 20 years (24:03)</li></ul><p><strong>Additional Resources:</strong></p><p>- Gerry Washack on <a href="https://www.instagram.com/gerrywashack/?igsh=ZDNlZDc0MzIxNw%3D%3D&utm_source=ig_web_button_share_sheet" rel="nofollow">Instagram</a></p><p>- - -</p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 597ede95-0f2c-4caa-b664-6b93a333aeac https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a1a74fdb-59b2-45e9-a7eb-a13d29e6932c Tue, 03 Jun 2025 08:00:00 +0000 1634 no full Never Lose A Customer With Joey Coleman Never Lose A Customer With Joey Coleman Tim Lyons and Randy Angsten Most gyms don’t have a marketing problem – they have a follow-through problem. 

New leads pour in, but a few months later, half of them are gone. The team’s busy, the ads are running, but nothing seems to stick.

In this episode, Tim and Randy sit down with Joey Coleman, bestselling author of ‘Never Lose a Customer Again’, to talk about the one thing that’s missing in most gyms: a real retention strategy. 

Joey explains why selling someone into your gym is only step one – and why the handoff to your team can make or break trust on day one. As a leading expert in customer experience and loyalty, Joey brings a tried-and-true perspective on what actually keeps clients coming back.

Retention isn’t about t-shirts, holiday parties, or generic gestures – it’s about listening, remembering, and proving to your clients that they matter after the sale. Even your most loyal members can quietly disengage if you’re not paying attention. 

This episode breaks down why trust often collapses after sign-up, how misaligned teams disrupt the client experience, and what it really looks like to personalize retention in a way that actually makes a difference.

If your client list looks great on paper but your revenue isn’t moving, this is the conversation that could finally connect the dots. 

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • Customer need ≠ customer want in fitness (01:31)
  • Selling to existing clients is 3–4x easier (04:07)
  • Disconnect between sales promise and delivery ruins trust (07:55)
  • Organizational bias favors marketing over experience (11:11)
  • Retention rarely gets budget priority (16:30)
  • Epic becomes ordinary if repeated too often (21:20)
  • Personalization beats giveaways for loyalty (27:17)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gyms don’t have a marketing problem – they have a follow-through problem. </p><p>New leads pour in, but a few months later, half of them are gone. The team’s busy, the ads are running, but nothing seems to stick.</p><p>In this episode, Tim and Randy sit down with Joey Coleman, bestselling author of <em>‘Never Lose a Customer Again’</em>, to talk about the one thing that’s missing in most gyms: a real retention strategy. </p><p>Joey explains why selling someone into your gym is only step one – and why the handoff to your team can make or break trust on day one. As a leading expert in customer experience and loyalty, Joey brings a tried-and-true perspective on what actually keeps clients coming back.</p><p>Retention isn’t about t-shirts, holiday parties, or generic gestures – it’s about listening, remembering, and proving to your clients that they matter after the sale. Even your most loyal members can quietly disengage if you’re not paying attention. </p><p>This episode breaks down why trust often collapses after sign-up, how misaligned teams disrupt the client experience, and what it really looks like to personalize retention in a way that actually makes a difference.</p><p>If your client list looks great on paper but your revenue isn’t moving, this is the conversation that could finally connect the dots. </p><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Customer need ≠ customer want in fitness (01:31)</li><li>Selling to existing clients is 3–4x easier (04:07)</li><li>Disconnect between sales promise and delivery ruins trust (07:55)</li><li>Organizational bias favors marketing over experience (11:11)</li><li>Retention rarely gets budget priority (16:30)</li><li>Epic becomes ordinary if repeated too often (21:20)</li><li>Personalization beats giveaways for loyalty (27:17)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8fe78590-d6fd-4c1a-8e42-47bac748a1a1 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/dbe13aae-b484-4706-be38-1dc77dffc115 Thu, 29 May 2025 08:00:00 +0000 1932 no full The Fallacy of High Ticket The Fallacy of High Ticket Tim Lyons and Randy Angsten What if the offer that promises to save your gym… ends up quietly destroying it from the inside out?

High-ticket programs can seem like a dream – sell a few big packages, bring in thousands of dollars fast, and feel like you’ve finally cracked the code. But in reality, they often come with way more work than expected.

Delivering those offers often means taking on a bunch of extra work: detailed nutrition plans, one-on-one coaching calls, sometimes even going to clients’ homes or walking them through grocery store trips. 

That’s a full-time job on its own – and it usually ends up on the owner’s plate.

Meanwhile, your day-to-day gym operations still need your attention. But with your focus pulled in a new direction, the systems that keep your business running start to fall behind. What looked like a big win at first starts to create more stress than success.

If you’ve ever taken on a high-ticket offer – or are thinking about it – this episode will give you a clearer picture of what really happens behind the scenes.

🎧 Tune in as Tim and Randy share their lessons learned and help you make smarter, more sustainable decisions for your gym.

Key Takeaways: 

  • Intro (00:00)
  • High-ticket offers defined (00:37)
  • High-ticket vs. regular services (02:39)
  • Owners usually end up doing all the high-ticket work (04:21)
  • Real test: $50K in a month wasn’t worth the chaos (06:30)
  • Parkinson’s Law and overspending risk (08:30)
  • Shiny tactics distract from real growth (10:41)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What if the offer that promises to save your gym… ends up quietly destroying it from the inside out?</p><p>High-ticket programs can seem like a dream – sell a few big packages, bring in thousands of dollars fast, and feel like you’ve finally cracked the code. But in reality, they often come with way more work than expected.</p><p>Delivering those offers often means taking on a bunch of extra work: detailed nutrition plans, one-on-one coaching calls, sometimes even going to clients’ homes or walking them through grocery store trips. </p><p>That’s a full-time job on its own – and it usually ends up on the owner’s plate.</p><p>Meanwhile, your day-to-day gym operations still need your attention. But with your focus pulled in a new direction, the systems that keep your business running start to fall behind. What looked like a big win at first starts to create more stress than success.</p><p>If you’ve ever taken on a high-ticket offer – or are thinking about it – this episode will give you a clearer picture of what really happens behind the scenes.</p><p>🎧 Tune in as Tim and Randy share their lessons learned and help you make smarter, more sustainable decisions for your gym.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>High-ticket offers defined (00:37)</li><li>High-ticket vs. regular services (02:39)</li><li>Owners usually end up doing all the high-ticket work (04:21)</li><li>Real test: $50K in a month wasn’t worth the chaos (06:30)</li><li>Parkinson’s Law and overspending risk (08:30)</li><li>Shiny tactics distract from real growth (10:41)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b40d904e-6528-40ac-9e4e-632ebae0b5e8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/348fe4d3-25ea-440e-ab54-d5cbf7f5e608 Tue, 27 May 2025 08:00:00 +0000 721 no full Three Offers Every Gym Should Have Three Offers Every Gym Should Have Tim Lyons and Randy Angsten If your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often confuse your clients and stall your sales.

In fact, the most profitable gyms don’t offer more — they offer less. And it’s not by accident. They’ve found that a simpler, more focused approach makes it easier for clients to say yes — and easier for the business to deliver consistently.

In this episode, Tim and Randy break down the three essential offers every fitness business should have — and why most owners are drowning in complexity they don’t need.

These three offers, when structured the right way, create a seamless sales journey, keep members longer, and eliminate the need for second consultations or desperate discounting.

They also explain how simplifying your services leads to better conversions, smoother operations, and stronger client retention.

You’ll learn:

  • Why “the middle offer” closes more clients than any other
  • How to structure a trial that converts without giving away training
  • A simple upsell framework that boosted one gym’s revenue by 80% — without adding a single new lead

Tune in!

Key Takeaways: 

  • Intro (00:00)
  • The core offer should be your revenue driver (01:11)
  • Use a 14-day risk-free guarantee to close sales (02:54)
  • Avoid creating custom deals for one-off clients (06:10)
  • Keep trial experience congruent with full membership (08:29)
  • Simplicity in service offerings helps scale (11:35)
  • 80% of upsold trial clients upgrade permanently (16:13)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often confuse your clients and stall your sales.</p><p>In fact, the most profitable gyms don’t offer <em>more</em> — they offer <em>less</em>. And it’s not by accident. They’ve found that a simpler, more focused approach makes it easier for clients to say yes — and easier for the business to deliver consistently.</p><p>In this episode, Tim and Randy break down the three essential offers every fitness business should have — and why most owners are drowning in complexity they don’t need.</p><p>These three offers, when structured the right way, create a seamless sales journey, keep members longer, and eliminate the need for second consultations or desperate discounting.</p><p>They also explain how simplifying your services leads to better conversions, smoother operations, and stronger client retention.</p><p>You’ll learn:</p><ul><li>Why “the middle offer” closes more clients than any other</li><li>How to structure a trial that converts without giving away training</li><li>A simple upsell framework that boosted one gym’s revenue by 80% — without adding a single new lead</li></ul><p>Tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The core offer should be your revenue driver (01:11)</li><li>Use a 14-day risk-free guarantee to close sales (02:54)</li><li>Avoid creating custom deals for one-off clients (06:10)</li><li>Keep trial experience congruent with full membership (08:29)</li><li>Simplicity in service offerings helps scale (11:35)</li><li>80% of upsold trial clients upgrade permanently (16:13)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 41930986-5a42-4fb3-8d59-9ca9767fb14a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b25ce23c-897f-4956-a319-afc43632c2fe Thu, 22 May 2025 08:00:00 +0000 1229 no full The Golden Ticket The Golden Ticket Tim Lyons and Randy Angsten “Referrals don’t work for us…”

If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.

In this episode, Tim and Randy share a simple but powerful grassroots strategy called the Golden Ticket – a referral system designed to generate new gym memberships without paid ads or cold traffic.

Here’s the play: you give current clients shiny, high-value golden tickets to gift to friends. Each ticket grants 30 days of unlimited training. When someone redeems it and becomes a member, the original client is entered to win something big – like a free year-long membership.

This isn’t about throwing out a “bring a friend” pass and hoping for the best. It’s about building a campaign into your systems and incentivizing the right behavior at the right time.

And the best part? When done right, the cost per acquisition is lower than what you'd pay running Facebook ads.

This is one of the best referral plays we’ve seen in years – and it might be the most profitable move you make all quarter.

Tune in to hear why the Golden Ticket strategy works, how to roll it out inside your gym, and what numbers to track to make sure it performs.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Golden Ticket campaign offers a 30-day unlimited trial (03:02)
  • High-value giveaways boost engagement (04:10)
  • Campaign works best when integrated into systems (06:23)
  • Referral campaigns must follow real client value delivery (09:02)
  • Golden Ticket strategy reduces cost per acquisition effectively (11:19)
  • Referrals outperform cold leads in value and conversion (12:25)
  • Walk the gym floor to launch the campaign directly with clients (14:10)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“Referrals don’t work for us…”</em></p><p>If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.</p><p>In this episode, Tim and Randy share a simple but powerful grassroots strategy called the Golden Ticket – a referral system designed to generate new gym memberships without paid ads or cold traffic.</p><p>Here’s the play: you give current clients shiny, high-value golden tickets to gift to friends. Each ticket grants 30 days of unlimited training. When someone redeems it and becomes a member, the original client is entered to win something big – like a free year-long membership.</p><p>This isn’t about throwing out a “bring a friend” pass and hoping for the best. It’s about building a campaign into your systems and incentivizing the right behavior at the right time. </p><p>And the best part? When done right, the cost per acquisition is lower than what you&#39;d pay running Facebook ads.</p><p>This is one of the best referral plays we’ve seen in years – and it might be the most profitable move you make all quarter.</p><p>Tune in to hear why the Golden Ticket strategy works, how to roll it out inside your gym, and what numbers to track to make sure it performs.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Golden Ticket campaign offers a 30-day unlimited trial (03:02)</li><li>High-value giveaways boost engagement (04:10)</li><li>Campaign works best when integrated into systems (06:23)</li><li>Referral campaigns must follow real client value delivery (09:02)</li><li>Golden Ticket strategy reduces cost per acquisition effectively (11:19)</li><li>Referrals outperform cold leads in value and conversion (12:25)</li><li>Walk the gym floor to launch the campaign directly with clients (14:10)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2216bab4-9762-4ac9-93cd-8c25408929f0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6aeaf7df-9967-4424-b9e4-b43214b45d9f Tue, 20 May 2025 08:00:00 +0000 1064 no full Is Your Agency Your Enemy? Is Your Agency Your Enemy? Tim Lyons and Randy Angsten What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?

In this episode, Randy and Zach uncover a harsh reality many gym owners are living without knowing it: by relying too heavily on marketing agencies to drive new leads, you may be slowly giving up control of your business.

They reveal how agency-driven six-week challenges and front-end promos offer a quick dopamine hit – fast cash, big crowds – but often result in burnout, poor retention, and a business that no longer reflects your vision.

But it doesn’t have to be that way.

You’ll learn how to build a marketing and delivery system that supports long-term success, attracts the right kind of clients, and keeps you in the driver’s seat – even if you still choose to work with an agency.

If you’re tired of short-term wins and want to grow a real gym, not just run the next promotion, this episode is for you. 

Let’s break the vicious cycle - tune in!

Key Takeaways: 

  • Intro (00:00)
  • Agencies chase leads, not long-term members (02:27)
  • Free challenges get clicks, but not retention (05:08)
  • Gym programs shift to fit agency playbooks (06:25)
  • Challenge clients disrupt loyal client experience (09:14)
  • Agencies benefit from gym owner dependency (12:04)
  • Build recurring revenue to regain control (14:10)
  • Create systems, not desperation cycles (15:34)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?</p><p>In this episode, Randy and Zach uncover a harsh reality many gym owners are living without knowing it: by relying too heavily on marketing agencies to drive new leads, you may be slowly giving up control of your business.</p><p>They reveal how agency-driven six-week challenges and front-end promos offer a quick dopamine hit – fast cash, big crowds – but often result in burnout, poor retention, and a business that no longer reflects your vision.</p><p>But it doesn’t have to be that way.</p><p>You’ll learn how to build a marketing and delivery system that supports long-term success, attracts the right kind of clients, and keeps you in the driver’s seat – even if you still choose to work with an agency.</p><p>If you’re tired of short-term wins and want to grow a real gym, not just run the next promotion, this episode is for you. </p><p>Let’s break the vicious cycle - tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Agencies chase leads, not long-term members (02:27)</li><li>Free challenges get clicks, but not retention (05:08)</li><li>Gym programs shift to fit agency playbooks (06:25)</li><li>Challenge clients disrupt loyal client experience (09:14)</li><li>Agencies benefit from gym owner dependency (12:04)</li><li>Build recurring revenue to regain control (14:10)</li><li>Create systems, not desperation cycles (15:34)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f5271103-dc84-4d44-832c-cbd03ac1c1e5 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b739eab8-4b26-43b8-a4fa-c4edd0256653 Thu, 15 May 2025 08:00:00 +0000 1459 no full How Much Will Your Clients Pay How Much Will Your Clients Pay Tim Lyons and Randy Angsten Many gym owners believe they can’t raise prices because their clients “won’t pay that much.” But more often than not, it’s not the price that’s the problem – it’s that clients don’t fully understand the value behind what they’re paying for.

Most gyms put their focus on delivering great workouts, which is important. But that often means the deeper elements, like thoughtful program design, strategic progressions, and expert coaching, go unnoticed by the client. 

If they don’t know those things are happening, they can’t appreciate them. The result? You’re either undercharging for a premium service or seeing clients lose interest and drop off after a few months.

To fix this, you need to reframe how your services are experienced. That means productizing what you do – making the behind-the-scenes expertise visible and tangible. Tools like movement progression notifications, visual boards, and regular educational touchpoints help reinforce the why behind the what every time a client walks through your doors.

In this episode, Randy and Zach talk about one of the fitness industry's most common blind spots: the failure to communicate value. 

Tune in and learn how to bring your work to the forefront, so clients understand what sets you apart – and why that’s worth paying more for.

Key Takeaways: 

  • Intro (00:00)
  • Limiting beliefs around client pricing expectations (01:25)
  • Experience vs. true client-perceived value (03:54)
  • The iceberg analogy for unseen value (06:19)
  • Law of Diminishing Value explained (10:10)
  • The role of Semi-Private Pro and Lift systems (13:43)
  • Embedding client communication into training sessions (20:13)
  • Perception of workout variety vs. intentional programming (24:27)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners believe they can’t raise prices because their clients “won’t pay that much.” But more often than not, it’s not the price that’s the problem – it’s that clients don’t fully understand the value behind what they’re paying for.</p><p>Most gyms put their focus on delivering great workouts, which is important. But that often means the deeper elements, like thoughtful program design, strategic progressions, and expert coaching, go unnoticed by the client. </p><p>If they don’t know those things are happening, they can’t appreciate them. The result? You’re either undercharging for a premium service or seeing clients lose interest and drop off after a few months.</p><p>To fix this, you need to reframe how your services are experienced. That means productizing what you do – making the behind-the-scenes expertise visible and tangible. Tools like movement progression notifications, visual boards, and regular educational touchpoints help reinforce the why behind the what every time a client walks through your doors.</p><p>In this episode, Randy and Zach talk about one of the fitness industry&#39;s most common blind spots: the failure to communicate value. </p><p>Tune in and learn how to bring your work to the forefront, so clients understand what sets you apart – and why that’s worth paying more for.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Limiting beliefs around client pricing expectations (01:25)</li><li>Experience vs. true client-perceived value (03:54)</li><li>The iceberg analogy for unseen value (06:19)</li><li>Law of Diminishing Value explained (10:10)</li><li>The role of Semi-Private Pro and Lift systems (13:43)</li><li>Embedding client communication into training sessions (20:13)</li><li>Perception of workout variety vs. intentional programming (24:27)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b52a5c75-f9bb-46c0-9277-e9fa70ac2fb9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/30623b93-45a8-45fc-bd3d-b215058bb7aa Tue, 13 May 2025 08:00:00 +0000 1627 no full Lead Count Does Not Equal Growth Lead Count Does Not Equal Growth Tim Lyons and Randy Angsten Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?

In this episode, Tim and Randy break down the flawed obsession with lead count and explain why it’s not the number of clients you should be chasing. Instead, they introduce a KPI that most gym owners have never heard of – but absolutely should be tracking: The Delta.

The Delta measures the net growth (or loss) of your recurring revenue every single month. It’s the difference between building a business that compounds and scales… or one that starts from zero again every 30 days.

This is the number that builds wealth – not just revenue. Tune in to learn how to apply it, why it matters, and what changes when you finally stop playing the short game.

You’ll also hear:

  • How one gym slashed its member count but doubled its income by focusing on recurring revenue
  • Why paid-in-full offers and six-week challenges are killing your long-term growth
  • How this one metric can give you clarity, stability, and freedom in your business

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Why The Delta matters more than lead count (01:15)
  • How to calculate your monthly Delta (03:11)
  • A real gym case study (08:17)
  • Revenue drop and recovery during business model shift (10:09)
  • Clarity and freedom after going all-in on recurring (12:04)
  • Pitfalls of paid-in-full models (15:26)
  • Building stable recurring income in 3–6 months (18:26)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?</p><p>In this episode, Tim and Randy break down the flawed obsession with lead count and explain why it’s not the number of clients you should be chasing. Instead, they introduce a KPI that most gym owners have never heard of – but absolutely should be tracking: The Delta.</p><p>The Delta measures the net growth (or loss) of your recurring revenue every single month. It’s the difference between building a business that compounds and scales… or one that starts from zero again every 30 days.</p><p>This is the number that builds wealth – not just revenue. Tune in to learn how to apply it, why it matters, and what changes when you finally stop playing the short game.</p><p>You’ll also hear:</p><ul><li>How one gym slashed its member count but doubled its income by focusing on recurring revenue</li><li>Why paid-in-full offers and six-week challenges are killing your long-term growth</li><li>How this one metric can give you clarity, stability, and freedom in your business</li></ul><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Why The Delta matters more than lead count (01:15)</li><li>How to calculate your monthly Delta (03:11)</li><li>A real gym case study (08:17)</li><li>Revenue drop and recovery during business model shift (10:09)</li><li>Clarity and freedom after going all-in on recurring (12:04)</li><li>Pitfalls of paid-in-full models (15:26)</li><li>Building stable recurring income in 3–6 months (18:26)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 85a43d88-d805-486d-9411-9bf323552535 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/01b235ee-9840-49fe-8822-e0de6e5ad38f Thu, 08 May 2025 08:00:00 +0000 1267 no full Stop Competing on Price Stop Competing on Price Tim Lyons and Randy Angsten “People won’t pay that much for training…” 

It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.

The truth here is that price usually isn’t the issue. It’s how the value is perceived. And dropping your rates to stay competitive almost always leads to the same outcome: a race to the bottom.

In this episode, Tim and Randy break down the pricing trap so many gyms fall into – and why offering the same type of training with the same messaging as everyone else leaves price as the only thing to compete on. That’s when profit shrinks and clients start to churn.

But it doesn’t have to be that way.

A unique, clearly positioned service – like scalable semi-private training – lets you stand out and charge accordingly. When clients see the difference, they don’t question the price. They see the value.

This episode is all about helping gym owners confidently raise rates, boost retention, and build a business that attracts loyal, high-value members. If you're tired of blending in and ready to grow, this is the shift that makes it happen.

Tune in and take notes.

Key Takeaways: 

  • Intro (00:00)
  • Price point limits profitability in CrossFit model (01:00)
  • Community isn’t enough to justify premium pricing (04:55)
  • Semi-private model offers higher perceived and real value (07:40)
  • You can’t bolt CrossFit onto a semi-private model (11:20)
  • Market determines value – not the owner's passion (13:32)
  • Owners should pivot, not just work harder in bad models (19:10)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“People won’t pay that much for training…” </em></p><p>It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.</p><p>The truth here is that price usually isn’t the issue. It’s how the value is perceived. And dropping your rates to stay competitive almost always leads to the same outcome: a race to the bottom.</p><p>In this episode, Tim and Randy break down the pricing trap so many gyms fall into – and why offering the same type of training with the same messaging as everyone else leaves price as the only thing to compete on. That’s when profit shrinks and clients start to churn.</p><p>But it doesn’t have to be that way.</p><p>A unique, clearly positioned service – like scalable semi-private training – lets you stand out and charge accordingly. When clients see the difference, they don’t question the price. They see the value.</p><p>This episode is all about helping gym owners confidently raise rates, boost retention, and build a business that attracts loyal, high-value members. If you&#39;re tired of blending in and ready to grow, this is the shift that makes it happen.</p><p>Tune in and take notes.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Price point limits profitability in CrossFit model (01:00)</li><li>Community isn’t enough to justify premium pricing (04:55)</li><li>Semi-private model offers higher perceived and real value (07:40)</li><li>You can’t bolt CrossFit onto a semi-private model (11:20)</li><li>Market determines value – not the owner&#39;s passion (13:32)</li><li>Owners should pivot, not just work harder in bad models (19:10)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 67408956-388a-4a21-87de-b713dff60747 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e44f326c-b00e-4103-8fee-8a51af431259 Tue, 06 May 2025 08:00:00 +0000 1457 no full 5 Hidden Killers of Profitability 5 Hidden Killers of Profitability Tim Lyons and Randy Angsten You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?

In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.

These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just one could completely change your bottom line.

If you’re ready to stop the slow leaks and finally put more money back into your business (and your pocket), you won’t want to miss this one.

Tune in and find out where the hidden traps are — and how to fix them fast.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Profit Killer #1: Overstaffed times and empty hours (02:21)
  • Profit Killer #2: Grandfathered rates (05:22)
  • Profit Killer #3: Old software and unused subscriptions (08:43)
  • Profit Killer #4: Frozen memberships (10:14)
  • Profit Killer #5: Bad personal training splits (12:28)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?</p><p>In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.</p><p>These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just one could completely change your bottom line.</p><p>If you’re ready to stop the slow leaks and finally put more money back into your business (and your pocket), you won’t want to miss this one.</p><p>Tune in and find out where the hidden traps are — and how to fix them fast.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Profit Killer #1: Overstaffed times and empty hours (02:21)</li><li>Profit Killer #2: Grandfathered rates (05:22)</li><li>Profit Killer #3: Old software and unused subscriptions (08:43)</li><li>Profit Killer #4: Frozen memberships (10:14)</li><li>Profit Killer #5: Bad personal training splits (12:28)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7d588871-0dc5-4273-b435-8b3970f7b7e8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/125a39e2-af78-4bda-b127-1d75b2ad788a Thu, 01 May 2025 08:00:00 +0000 967 no full We Figured It Out We Figured It Out Tim Lyons and Randy Angsten In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. 

Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace. 

This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.

Randy and Zach explain why they scrapped the old Business Accelerator and Switch to Semi Private models, and how SpringBoard combines the best elements of both — minus the burnout. 

They also talk real-world challenges: what to do if your gym’s been stuck for years, how to scale a service model that actually fits your market, and why systemizing your operations is the only real path to freedom. 

Join them to learn how SpringBoard is helping gym owners finally systemize, scale, and take control of their business future.

Tune in now!

Key Takeaways: 

  • Intro (00:00)
  • SpringBoard replaces rigid timelines with 12-month access (01:44)
  • Emphasis on scalable, replicable business systems (04:41)
  • Customizable coaching paths, not linear programs (06:10)
  • Business owners vs. passionate trainers (08:17)
  • Real-world scalability examples (10:07)
  • Lowered price and entry barriers for gym owners (11:15)
  • Learning from others’ failures saves time and money (13:04)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Randy and Zach introduce <em>SpringBoard</em>, ProFit’s redesigned coaching program that trades pressure for progress. </p><p>Instead of forcing everyone through the same 12-week sprint, <em>SpringBoard</em> gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace. </p><p>This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.</p><p>Randy and Zach explain why they scrapped the old <em>Business Accelerator </em>and <em>Switch to Semi Private</em> models, and how <em>SpringBoard</em> combines the best elements of both — minus the burnout. </p><p>They also talk real-world challenges: what to do if your gym’s been stuck for years, how to scale a service model that actually fits your market, and why systemizing your operations is the only real path to freedom. </p><p>Join them to learn how SpringBoard is helping gym owners finally systemize, scale, and take control of their business future.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li><em>SpringBoard</em> replaces rigid timelines with 12-month access (01:44)</li><li>Emphasis on scalable, replicable business systems (04:41)</li><li>Customizable coaching paths, not linear programs (06:10)</li><li>Business owners vs. passionate trainers (08:17)</li><li>Real-world scalability examples (10:07)</li><li>Lowered price and entry barriers for gym owners (11:15)</li><li>Learning from others’ failures saves time and money (13:04)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e440a107-a8b5-4be3-af45-86bacff4c5ad https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8075cf2c-733c-4bc1-abaf-c226c30b946e Tue, 29 Apr 2025 08:00:00 +0000 1100 no full The Systems Of A Successful Gym The Systems Of A Successful Gym Tim Lyons and Randy Angsten This one’s not new… but it is necessary.

This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.

In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.

This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.

Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.

This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.

Tune in and find out what your business might be missing.

Key Takeaways: 

  • Intro (00:00)
  • Systems remove variables (01:08)
  • Attraction system - marketing (03:08)
  • Conversion system - sales (05:46)
  • Service delivery - the impact on client experience (07:18)
  • Ascension system for client progression (16:22)
  • Recap (24:48)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>This one’s not new… but it is necessary.</p><p>This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.</p><p>In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.</p><p>This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.</p><p>Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.</p><p>This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.</p><p>Tune in and find out what your business might be missing.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Systems remove variables (01:08)</li><li>Attraction system - marketing (03:08)</li><li>Conversion system - sales (05:46)</li><li>Service delivery - the impact on client experience (07:18)</li><li>Ascension system for client progression (16:22)</li><li>Recap (24:48)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1853bcb5-0a1a-4fe4-a581-7564de7eba9e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1793e5d8-ab3b-4ab1-be54-39244c4107fd Thu, 24 Apr 2025 08:00:00 +0000 1663 no full Why CrossFit Is Failing Why CrossFit Is Failing Tim Lyons and Randy Angsten If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.

In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?

(Spoiler: It’s not.)

It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.

Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.

Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • CrossFit gyms are closing more than opening (00:35)
  • Low prices make the model unsustainable (02:50)
  • Grungy locations limit market appeal (03:50)
  • Clients want personalized programming, not group workouts (05:25)
  • Semi-private model offers higher perceived and real value (07:40)
  • Top earners focus on private training (09:15)
  • CrossFit and semi-private don’t mix (11:20)
  • Market decides what you can charge (13:32)
  • You can’t outwork a bad model (19:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.</p><p>In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: <em>Is this model even built to succeed long-term?</em></p><p>(Spoiler: It’s not.)</p><p>It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.</p><p>Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.</p><p>Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>CrossFit gyms are closing more than opening (00:35)</li><li>Low prices make the model unsustainable (02:50)</li><li>Grungy locations limit market appeal (03:50)</li><li>Clients want personalized programming, not group workouts (05:25)</li><li>Semi-private model offers higher perceived and real value (07:40)</li><li>Top earners focus on private training (09:15)</li><li>CrossFit and semi-private don’t mix (11:20)</li><li>Market decides what you can charge (13:32)</li><li>You can’t outwork a bad model (19:45)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e5849222-4e22-4fc7-8ec3-de882c1b5ace https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/62148ee8-4b82-4d70-bb9e-b65ac8390ea4 Tue, 22 Apr 2025 08:00:00 +0000 1227 no full 5 Non-Negotiables That Separate Real Gyms From Side Hustles 5 Non-Negotiables That Separate Real Gyms From Side Hustles Tim Lyons and Randy Angsten Still running your gym like a hobby – and wondering why it’s not growing?

A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.

In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.

They break down: 

  • Why taking checks and using spreadsheets for billing is holding you back 
  • Why that slick-looking website you paid for might be costing you leads
  • Why gym owners who are still relying only on referrals are flying blind

More importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.

So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 clients are coming from – this episode is for you.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • #1 – Membership management software (03:06)
  • #2 – A high-converting website (06:31)
  • #3 – Online consultation booking system (12:31)
  • #4 – Paid advertising strategy (17:17)
  • #5 – Automation system for follow-up (21:29)
  • Every system discussed contributes to growth (27:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Still running your gym like a hobby – and wondering why it’s not growing?</p><p>A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.</p><p>In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.</p><p>They break down: </p><ul><li>Why taking checks and using spreadsheets for billing is holding you back </li><li>Why that slick-looking website you paid for might be costing you leads</li><li>Why gym owners who are still relying only on referrals are flying blind</li></ul><p>More importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.</p><p>So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 clients are coming from – this episode is for you.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>#1 – Membership management software (03:06)</li><li>#2 – A high-converting website (06:31)</li><li>#3 – Online consultation booking system (12:31)</li><li>#4 – Paid advertising strategy (17:17)</li><li>#5 – Automation system for follow-up (21:29)</li><li>Every system discussed contributes to growth (27:00)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 43a8da25-6910-493a-9a75-dfe2581f764e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/5565d67f-3d92-4310-a295-1ff2a993d2eb Thu, 17 Apr 2025 08:00:00 +0000 1816 no full One Person Removed One Person Removed Tim Lyons and Randy Angsten You think you’re covered – until one April Fools’ joke makes you question everything.

In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.

Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person away from stepping back in.

They break down what’s working, what’s still a risk, and why being prepared to jump back in doesn’t mean you’ve failed – it just means you’re realistic.

Whether you’re working to build systems to step out – or already have a gym that runs without you, this episode is your reminder to test the limits and tighten the gaps.

Let’s get into it.

Key Takeaways: 

  • Intro (00:00)
  • Staff absence shows owner is never fully removed (01:22)
  • Last-minute consultation request highlights vulnerability (03:30)
  • Coach anonymity system protects client experience (06:08)
  • Delegating decision-making through trust (08:05)
  • Hiring/firing fully handled by fitness director (09:31)
  • Overstaffing and floater roles as insulation (12:45)
  • Owner’s responsibility to jump in when needed (15:51)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You think you’re covered – until one April Fools’ joke makes you question everything.</p><p>In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.</p><p>Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person away from stepping back in.</p><p>They break down what’s working, what’s still a risk, and why being prepared to jump back in doesn’t mean you’ve failed – it just means you’re realistic.</p><p>Whether you’re working to build systems to step out – or already have a gym that runs without you, this episode is your reminder to test the limits and tighten the gaps.</p><p>Let’s get into it.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Staff absence shows owner is never fully removed (01:22)</li><li>Last-minute consultation request highlights vulnerability (03:30)</li><li>Coach anonymity system protects client experience (06:08)</li><li>Delegating decision-making through trust (08:05)</li><li>Hiring/firing fully handled by fitness director (09:31)</li><li>Overstaffing and floater roles as insulation (12:45)</li><li>Owner’s responsibility to jump in when needed (15:51)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 272e9e40-4369-4f84-8940-9b5cf44694f1 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/15aa870b-5726-40bd-9f10-396c24d7cc28 Tue, 15 Apr 2025 08:00:00 +0000 1059 no full Are You Down In Quarter 1? Are You Down In Quarter 1? Tim Lyons and Randy Angsten Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.

In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go

But here’s the good news – lower member count doesn’t automatically mean your business is struggling.

They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.

If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.

Tune in to learn more.

Key Takeaways: 

  • Intro (00:00)
  • Q1 member counts are trending downward (01:53)
  • Delta (recurring revenue) as the real KPI (03:39)
  • Freezes lead to uncollected and unearned revenue (07:26)
  • Coaching goals: recurring revenue over $30K (10:51)
  • New Springboard model bundles all past coaching (11:49)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.</p><p>In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go</p><p>But here’s the good news – lower member count doesn’t automatically mean your business is struggling.</p><p>They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.</p><p>If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.</p><p>Tune in to learn more.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Q1 member counts are trending downward (01:53)</li><li>Delta (recurring revenue) as the real KPI (03:39)</li><li>Freezes lead to uncollected and unearned revenue (07:26)</li><li>Coaching goals: recurring revenue over $30K (10:51)</li><li>New Springboard model bundles all past coaching (11:49)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9ea30520-c820-4224-ba0c-3d4f4ce5c698 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f310a72e-d164-4cf2-a3b6-97a241c777b4 Thu, 10 Apr 2025 08:00:00 +0000 956 no full Summer Freeze Mitigation Summer Freeze Mitigation Tim Lyons and Randy Angsten Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.

But what if you didn’t have to?

In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that increased their revenue and actually made members happier.

They also break down the two options they now offer, how they communicate the differences, and why giving people flexibility doesn’t mean losing money. Plus, they explain why most gyms have been handling freezes all wrong – and what to do instead.

If seasonal freezes have always felt like “just part of the game,” this episode offers a better path.

Tune in to learn how to stop your revenue rollercoaster once and for all!

Key Takeaways: 

  • Intro (00:00)
  • Freeze requests spike every summer (01:00)
  • Weekly billing increased freeze requests (03:50)
  • Annual plan allowed 4-week freezes – backfired (05:30)
  • Eliminating freeze benefit instead of raising rates (07:09)
  • Break-even analysis proves open plan is still profitable (09:40)
  • 50% of frozen members never return (12:17)
  • Simplicity = better operations and higher profit (15:10)

 Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Every year, it hits like clockwork – members walk in with that dreaded <em>“Got a minute?”</em> and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.</p><p>But what if you didn’t have to?</p><p>In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that increased their revenue and actually made members happier.</p><p>They also break down the two options they now offer, how they communicate the differences, and why giving people flexibility doesn’t mean losing money. Plus, they explain why most gyms have been handling freezes all wrong – and what to do instead.</p><p>If seasonal freezes have always felt like “just part of the game,” this episode offers a better path.</p><p>Tune in to learn how to stop your revenue rollercoaster once and for all!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Freeze requests spike every summer (01:00)</li><li>Weekly billing increased freeze requests (03:50)</li><li>Annual plan allowed 4-week freezes – backfired (05:30)</li><li>Eliminating freeze benefit instead of raising rates (07:09)</li><li>Break-even analysis proves open plan is still profitable (09:40)</li><li>50% of frozen members never return (12:17)</li><li>Simplicity = better operations and higher profit (15:10)</li></ul><p> <strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c5b1b713-7dfd-4551-8254-2afe4a0ac2a6 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7365ce5b-0f39-4f9c-8a19-e359b911b2a9 Tue, 08 Apr 2025 08:00:00 +0000 1036 no full The Unattractive Solution The Unattractive Solution Tim Lyons and Randy Angsten “I don’t want to lie in my ads…”

We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.

But here’s the problem: If you position your marketing that way, no one will show up at your door.

In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your program really is.

Instead, you need to position it as fun and effective in a risk-free manner, even though you know it will require discipline and consistency once they sign up.

And no, that doesn’t make you dishonest. Just like in any other business, you need to get people in the door so you can actually help them. Because if your ad never gets a click, you never even get a chance to tell them the truth. They’ll never show up for a consultation.

So tune in to learn how to lead with attractive language that makes prospects feel confident and capable – and start actually selling your “unattractive solution” to their real, long-term goals.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • The "unattractive solution" concept (01:57)
  • The truth doesn’t work in ad copy (03:48)
  • What makes an effective Unique Selling Proposition (USP) (05:04)
  • Why simple, risk-free messaging gets attention (08:25)
  • The “start slow” mindset among 40+ gym clients (09:53)
  • How niche targeting changes your marketing (11:38)
  • Recap (13:01)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“I don’t want to lie in my ads…”</em></p><p>We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.</p><p>But here’s the problem: If you position your marketing that way, no one will show up at your door.</p><p>In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your program really is.</p><p>Instead, you need to position it as fun and effective in a risk-free manner, even though you know it will require discipline and consistency once they sign up.</p><p>And no, that doesn’t make you dishonest. Just like in any other business, you need to get people in the door so you can actually help them. Because if your ad never gets a click, you never even get a chance to tell them the truth. They’ll never show up for a consultation.</p><p>So tune in to learn how to lead with attractive language that makes prospects feel confident and capable – and start actually selling your “unattractive solution” to their real, long-term goals.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The &#34;unattractive solution&#34; concept (01:57)</li><li>The truth doesn’t work in ad copy (03:48)</li><li>What makes an effective Unique Selling Proposition (USP) (05:04)</li><li>Why simple, risk-free messaging gets attention (08:25)</li><li>The “start slow” mindset among 40+ gym clients (09:53)</li><li>How niche targeting changes your marketing (11:38)</li><li>Recap (13:01)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0ce0db0c-b4dc-440d-86d8-b1de5855ea4d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c4b79321-79e2-473f-bc5a-9cee1c762a80 Thu, 03 Apr 2025 08:00:00 +0000 854 no full HFA Recap HFA Recap Tim Lyons and Randy Angsten Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?

In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.

Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery – and why these trends could have a big impact on how gym owners operate moving forward.

The takeaway? Strength is back. Wellness is rising. And recovery is no longer a luxury – it’s the new baseline.

Tune in to this episode to learn what’s really going on in the industry. You’ll hear what stood out at the expo, what gym owners should be paying attention to, and why the shift away from group classes and toward high-touch strength and wellness is actually great news for training gyms.

Make sure you’re not left behind. Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • The HFA Expo and fitness industry trends (00:36)
  • Glute-focused equipment and attention-grabbing booths (02:08)
  • Tech, recovery tools, and corporate wellness vendors (03:41)
  • Shift from class-based training to strength focus (04:58)
  • Premium equipment looks great but won’t drive revenue (06:26)
  • Fitness industry is growing but shifting directions (07:50)
  • Strength-focused gyms are set to thrive (08:49)
  • Wellness services and telehealth partnerships expanding (10:14)
  • Recap (11:32)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?</p><p>In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.</p><p>Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery – and why these trends could have a big impact on how gym owners operate moving forward.</p><p>The takeaway? Strength is back. Wellness is rising. And recovery is no longer a luxury – it’s the new baseline.</p><p>Tune in to this episode to learn what’s really going on in the industry. You’ll hear what stood out at the expo, what gym owners should be paying attention to, and why the shift away from group classes and toward high-touch strength and wellness is actually great news for training gyms.</p><p>Make sure you’re not left behind. Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The HFA Expo and fitness industry trends (00:36)</li><li>Glute-focused equipment and attention-grabbing booths (02:08)</li><li>Tech, recovery tools, and corporate wellness vendors (03:41)</li><li>Shift from class-based training to strength focus (04:58)</li><li>Premium equipment looks great but won’t drive revenue (06:26)</li><li>Fitness industry is growing but shifting directions (07:50)</li><li>Strength-focused gyms are set to thrive (08:49)</li><li>Wellness services and telehealth partnerships expanding (10:14)</li><li>Recap (11:32)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c1eee3a6-42aa-44cb-9790-4c0fa8de03a1 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c10fbc29-4336-4fa6-a50a-eafc61837359 Tue, 01 Apr 2025 08:00:00 +0000 750 no full How To Optimize Your Business Processes How To Optimize Your Business Processes Tim Lyons and Randy Angsten “I need more leads.” 

That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?

In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apart. 

You’ll see how the real problem might not be your ads – but what happens after someone clicks. It might not even be your price – but how you’re explaining things. And once you know where people are dropping off, it’s way easier to fix what’s actually broken instead of changing things that are already working.

Tune in now to learn how to stop guessing – and start optimizing for real growth.

Key Takeaways: 

  • Intro (00:00)
  • Optimization is about fixing weak links (00:36)
  • Why leads opt-in but don’t book appointments (03:10)
  • Reducing fear post-booking improves show rate (04:46)
  • Should you work out during consultations? (07:10)
  • Ad congruency directly impacts sales conversions (09:40)
  • The power of automated follow-up (12:14)
  • Fitness is a hard sell – pain levels differ from emergencies (13:07)
  • Your website must allow instant appointment booking (16:48)
  • The pros and cons of publishing prices online (17:43)
  • Start optimization at the stage with the lowest conversion rate (19:35)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“I need more leads.” </em></p><p>That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?</p><p>In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apart. </p><p>You’ll see how the real problem might not be your ads – but what happens after someone clicks. It might not even be your price – but how you’re explaining things. And once you know where people are dropping off, it’s way easier to fix what’s actually broken instead of changing things that are already working.</p><p>Tune in now to learn how to stop guessing – and start optimizing for real growth.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Optimization is about fixing weak links (00:36)</li><li>Why leads opt-in but don’t book appointments (03:10)</li><li>Reducing fear post-booking improves show rate (04:46)</li><li>Should you work out during consultations? (07:10)</li><li>Ad congruency directly impacts sales conversions (09:40)</li><li>The power of automated follow-up (12:14)</li><li>Fitness is a hard sell – pain levels differ from emergencies (13:07)</li><li>Your website must allow instant appointment booking (16:48)</li><li>The pros and cons of publishing prices online (17:43)</li><li>Start optimization at the stage with the lowest conversion rate (19:35)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5bc08c78-cdd8-4aca-b84a-361af43e08c6 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ea363eff-817d-4f40-a3e2-d884ea762bad Thu, 27 Mar 2025 08:00:00 +0000 1303 no full What Makes A Gym Business Valuable To Buyers w/ Brook Hartnett What Makes A Gym Business Valuable To Buyers w/ Brook Hartnett Tim Lyons and Randy Angsten Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.

In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not the shiny equipment or even the size of your membership base.)

What matters most is how well your business runs without you. Buyers want predictable revenue, clear financials, and systems that don’t fall apart if a trainer quits. If your business depends on you writing workouts at 5 a.m. or managing everything by memory, you’re leaving money on the table — and potentially struggling to find a buyer at all.

They also break down why recurring revenue is king, how tax minimization strategies could backfire, and what separates gyms that sell for seven figures from those that can’t sell at all.

If you’ve ever thought about your exit strategy — or haven’t yet — this episode is packed with the insights you need to protect your future payday.

Tune in now.

Key Takeaways: 

  • Intro (00:00)
  • Cash flow drives your gym’s value (05:47)
  • Start with a P&L (09:17)
  • Systems lower buyer risk (14:57)
  • Programming tools add serious value (17:54)
  • Recurring revenue is more valuable than packs (20:52)
  • Owner-dependent gyms lose value (23:54)
  • Expect about 10% client drop post-sale (27:17)
  • Explaining valuation multiples and add-backs (31:16)
  • Systems raise your sale price (34:30)
  • Lack of systems could cost millions (37:41)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.</p><p>In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not the shiny equipment or even the size of your membership base.)</p><p>What matters most is how well your business runs without you. Buyers want predictable revenue, clear financials, and systems that don’t fall apart if a trainer quits. If your business depends on you writing workouts at 5 a.m. or managing everything by memory, you’re leaving money on the table — and potentially struggling to find a buyer at all.</p><p>They also break down why recurring revenue is king, how tax minimization strategies could backfire, and what separates gyms that sell for seven figures from those that can’t sell at all.</p><p>If you’ve ever thought about your exit strategy — or haven’t yet — this episode is packed with the insights you need to protect your future payday.</p><p>Tune in now.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Cash flow drives your gym’s value (05:47)</li><li>Start with a P&amp;L (09:17)</li><li>Systems lower buyer risk (14:57)</li><li>Programming tools add serious value (17:54)</li><li>Recurring revenue is more valuable than packs (20:52)</li><li>Owner-dependent gyms lose value (23:54)</li><li>Expect about 10% client drop post-sale (27:17)</li><li>Explaining valuation multiples and add-backs (31:16)</li><li>Systems raise your sale price (34:30)</li><li>Lack of systems could cost millions (37:41)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2141b674-59be-4573-a097-f9a5e1cf7b27 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/adf8a0da-d195-4885-9196-a469988f772b Tue, 25 Mar 2025 08:00:00 +0000 2537 no full $417 Per Month Membership $417 Per Month Membership Tim Lyons and Randy Angsten It started with a comment – one word, blunt and honestly offensive: “retarded.”

Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?

A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.

Well… he was speaking from his own experience.

That reaction sparked a bigger conversation. In models like CrossFit or large-group training, numbers like that do seem impossible. Those models cap revenue potential, no matter how hard the owner works or how good the marketing is.

In this episode, Tim and Randy break down how it’s actually possible. It’s not about working harder – it’s about the business model. Semi-private training gyms routinely charge $400 to $600 per month because the model allows for it. It’s scalable, profitable, and designed to grow.

They share examples, hard numbers, and everything you need to know about switching the model to break through revenue ceilings.

Tune in for the full conversation.

Key Takeaways: 

  • Intro (00:00)
  • $417/month is normal, not crazy (00:46)
  • The real problem is always your model (02:54)
  • Hard work won’t fix a bad model (05:53)
  • People justify paying for experiences (07:18)
  • CrossFit model struggles financially (09:02)
  • Stop taking advice from broke owners (12:17)
  • Jay Abraham’s “best use of time/capital” rule (15:12)
  • Recap (17:24)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>It started with a comment – one word, blunt and honestly offensive:<em> “retarded.”</em></p><p>Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?</p><p>A CrossFit gym owner jumped in, did the math, and lost it. He said, <em>“That’s retarded.”</em> Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.</p><p>Well… he was speaking from his own experience.</p><p>That reaction sparked a bigger conversation. In models like CrossFit or large-group training, numbers like that do seem impossible. Those models cap revenue potential, no matter how hard the owner works or how good the marketing is.</p><p>In this episode, Tim and Randy break down how it’s actually possible. It’s not about working harder – it’s about the business model. Semi-private training gyms routinely charge $400 to $600 per month because the model allows for it. It’s scalable, profitable, and designed to grow.</p><p>They share examples, hard numbers, and everything you need to know about switching the model to break through revenue ceilings.</p><p>Tune in for the full conversation.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>$417/month is normal, not crazy (00:46)</li><li>The real problem is always your model (02:54)</li><li>Hard work won’t fix a bad model (05:53)</li><li>People justify paying for experiences (07:18)</li><li>CrossFit model struggles financially (09:02)</li><li>Stop taking advice from broke owners (12:17)</li><li>Jay Abraham’s “best use of time/capital” rule (15:12)</li><li>Recap (17:24)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> dc5b8f54-d71c-4906-91e8-f7181bec8040 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/62750367-1dec-4352-b49e-7ce3d642d667 Thu, 20 Mar 2025 08:00:00 +0000 1319 no full Profit Centers for Gyms - The 5 Questions I Ask Profit Centers for Gyms - The 5 Questions I Ask Tim Lyons and Randy Angsten Adding more revenue streams sounds like the best way to grow your gym… but is it?

Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.

In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isn’t always better, share real-world mistakes gym owners have made, and reveal how focusing on one thing can lead to explosive growth.

If you’ve ever wondered whether a new offering is the right move, this episode is for you. Learn how to filter out distractions, protect your business, and grow the smart way.

Tune in now and start making better business decisions today!

Key Takeaways: 

  • Intro (00:00)
  • Adding new revenue streams too soon (01:09)
  • Focusing on one core offering leads to exponential growth (02:40)
  • The five key questions to evaluate any new business idea (05:51)
  • Question #1: Do I believe in this thing? (09:19)
  • Question #2: Will my clients get better results? (10:10)
  • Question #3: Is there a profit margin? (11:46)
  • Question #4: Can I sell this? (13:30)
  • Question #5: Can we service the product or service that we're bringing in? (16:29)
  • Avoid business distractions (21:32)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Adding more revenue streams sounds like the best way to grow your gym… but is it?</p><p>Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.</p><p>In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isn’t always better, share real-world mistakes gym owners have made, and reveal how focusing on one thing can lead to explosive growth.</p><p>If you’ve ever wondered whether a new offering is the right move, this episode is for you. Learn how to filter out distractions, protect your business, and grow the smart way.</p><p>Tune in now and start making better business decisions today!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Adding new revenue streams too soon (01:09)</li><li>Focusing on one core offering leads to exponential growth (02:40)</li><li>The five key questions to evaluate any new business idea (05:51)</li><li>Question #1: Do I believe in this thing? (09:19)</li><li>Question #2: Will my clients get better results? (10:10)</li><li>Question #3: Is there a profit margin? (11:46)</li><li>Question #4: Can I sell this? (13:30)</li><li>Question #5: Can we service the product or service that we&#39;re bringing in? (16:29)</li><li>Avoid business distractions (21:32)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 51131aac-203a-4f7b-aeb8-b520ce75f914 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0925fbb1-4c56-4006-9f40-1336ec936312 Tue, 18 Mar 2025 08:00:00 +0000 1351 no full Make The Switch Make The Switch Tim Lyons and Randy Angsten "We should have done this sooner."

That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.

It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.

Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clients just to keep the lights on, you build a profitable business with 180. Less stress, higher revenue, better results.

Most gym owners hesitate because they fear losing revenue during the switch. That fear is valid – if you do it wrong. A poorly executed transition can wreck your business. But a strategic, phased approach ensures you never lose money.

We’ve done this over and over again, and every time, the gym owner ends up saying the same thing: "I wish I did this sooner."

Don’t make the mistake of waiting too long. In this episode, Tim and Randy break down exactly how to transition smoothly, profitably, and without looking back.

Key Takeaways: 

  • Intro (00:00)
  • Why gym owners fear switching models (00:49)
  • Phased approach to avoid revenue loss (01:47)
  • Low-paying clients cause the most problems (05:09)
  • Positioning semi-private as the premium option (07:53)
  • Semi-private clients have 8x higher lifetime value (12:37)
  • Common mistakes when transitioning (14:51)
  • How to get expert help with the switch (16:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>&#34;We should have done this sooner.&#34;</em></p><p>That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.</p><p>It&#39;s easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.</p><p>Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clients just to keep the lights on, you build a profitable business with 180. Less stress, higher revenue, better results.</p><p>Most gym owners hesitate because they fear losing revenue during the switch. That fear is valid – if you do it wrong. A poorly executed transition can wreck your business. But a strategic, phased approach ensures you never lose money.</p><p>We’ve done this over and over again, and every time, the gym owner ends up saying the same thing: <em>&#34;I wish I did this sooner.&#34;</em></p><p>Don’t make the mistake of waiting too long. In this episode, Tim and Randy break down exactly how to transition smoothly, profitably, and without looking back.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Why gym owners fear switching models (00:49)</li><li>Phased approach to avoid revenue loss (01:47)</li><li>Low-paying clients cause the most problems (05:09)</li><li>Positioning semi-private as the premium option (07:53)</li><li>Semi-private clients have 8x higher lifetime value (12:37)</li><li>Common mistakes when transitioning (14:51)</li><li>How to get expert help with the switch (16:21)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a188740c-9518-4805-b309-588e6869f289 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/28301d4f-1317-40a7-9d5e-dbf74737d1ce Thu, 13 Mar 2025 08:00:00 +0000 1007 no full You Need More Than One You Need More Than One Tim Lyons and Randy Angsten What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.

If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.

That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.

The smart gym owners do it differently. They cast multiple poles in the water – mixing in direct mail, referrals, Google ads, SMS follow-ups… That way, no single platform controls their success.

In this episode, Tim and Randy break down why diversifying your marketing is more important than ever and how to build a system that keeps your gym growing – no matter what happens to Facebook.

If you struggle to get good leads, have ever been burned by an ad agency, or simply want to learn more about marketing strategies, tune in!

Key Takeaways: 

  • Intro (00:00)
  • "Poles in the Water" concept explained (01:02)
  • Why relying on one marketing channel is risky (03:44)
  • Why gym owners struggle with lead generation (11:48)
  • The problem with agencies focusing on lead quantity (14:53)
  • Aligning gym offerings with ad messaging for better results (17:46)
  • How to choose a marketing agency that fits your gym (20:27)
  • Final thoughts (23:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.</p><p>If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.</p><p>That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.</p><p>The smart gym owners do it differently. They cast multiple poles in the water – mixing in direct mail, referrals, Google ads, SMS follow-ups… That way, no single platform controls their success.</p><p>In this episode, Tim and Randy break down why diversifying your marketing is more important than ever and how to build a system that keeps your gym growing – no matter what happens to Facebook.</p><p>If you struggle to get good leads, have ever been burned by an ad agency, or simply want to learn more about marketing strategies, tune in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>&#34;Poles in the Water&#34; concept explained (01:02)</li><li>Why relying on one marketing channel is risky (03:44)</li><li>Why gym owners struggle with lead generation (11:48)</li><li>The problem with agencies focusing on lead quantity (14:53)</li><li>Aligning gym offerings with ad messaging for better results (17:46)</li><li>How to choose a marketing agency that fits your gym (20:27)</li><li>Final thoughts (23:21)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d14e82f9-b0d8-4677-bb18-e7532892fee8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/117f0487-7761-471b-86c4-4e276839c5e7 Tue, 11 Mar 2025 08:00:00 +0000 1493 no full How I Make Decisions Around Spending Money On The Gym How I Make Decisions Around Spending Money On The Gym Tim Lyons and Randy Angsten Can I afford this?

This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.

However, spending itself isn’t the issue. The issue is spending on the wrong things. 

You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra client. But when they need to hire a coach, automate follow-ups, or improve their marketing, they hesitate. They don’t recognize that those investments could actually move the needle.

So instead of that first question, the better one to ask is: Will this investment bring in more money than it costs?

So if you’re unsure where to put your money or have felt torn between cutting costs and growing your gym, this episode is for you. Tim and Randy share their proven numbers-driven approach to spending decisions. 

Tune in and learn how to shift your mindset from cost to value – and start making smarter financial moves for your gym.

Key Takeaways: 

  • Intro (00:00)
  • Hiring decisions should be data-driven, not emotional (01:23)
  • Calculate if software or automation is worth the cost (06:29)
  • Focus on value over cost (10:24)
  • Entrepreneurs succeed by prioritizing ROI (12:46)
  • Reinvest saved time into revenue-generating tasks (17:47)
  • When scaling multiple gyms makes sense (19:49)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>Can I afford this?</em></p><p>This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.</p><p>However, spending itself isn’t the issue. The issue is spending on the wrong things. </p><p>You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra client. But when they need to hire a coach, automate follow-ups, or improve their marketing, they hesitate. They don’t recognize that those investments could actually move the needle.</p><p>So instead of that first question, the better one to ask is: <em>Will this investment bring in more money than it costs?</em></p><p>So if you’re unsure where to put your money or have felt torn between cutting costs and growing your gym, this episode is for you. Tim and Randy share their proven numbers-driven approach to spending decisions. </p><p>Tune in and learn how to shift your mindset from cost to value – and start making smarter financial moves for your gym.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Hiring decisions should be data-driven, not emotional (01:23)</li><li>Calculate if software or automation is worth the cost (06:29)</li><li>Focus on value over cost (10:24)</li><li>Entrepreneurs succeed by prioritizing ROI (12:46)</li><li>Reinvest saved time into revenue-generating tasks (17:47)</li><li>When scaling multiple gyms makes sense (19:49)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c0c507cf-9838-40cb-b515-9fe1b584983d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/55fb4fc6-046e-4192-9205-c80b19dfc64f Thu, 06 Mar 2025 09:00:00 +0000 1300 no full The Membership Mindset The Membership Mindset Tim Lyons and Randy Angsten Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?

Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.

Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.

In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)

Tune in to hear more about:

  • Why gym owners feel pressured to add more services (and why it backfires)
  • The hidden cost of bolting on too many "profit centers"
  • How the most successful gyms maximize recurring revenue from ONE core service

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • The Million-Dollar Model event (00:34)
  • Keep it simple: One service, one avatar, one client (01:30)
  • Buffet vs. fine dining (05:41)
  • Transformation clients vs. lifestyle clients (07:02)
  • The long-term damage of constantly running short-term challenges (10:25)
  • The 80/20 rule: Most revenue comes from one core service (12:49)
  • Semi-private training is more profitable and sustainable (14:20)
  • Scaling with intention (16:11)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?</p><p>Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.</p><p>Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.</p><p>In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)</p><p>Tune in to hear more about:</p><ul><li>Why gym owners feel pressured to add more services (and why it backfires)</li><li>The hidden cost of bolting on too many &#34;profit centers&#34;</li><li>How the most successful gyms maximize recurring revenue from ONE core service</li></ul><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The Million-Dollar Model event (00:34)</li><li>Keep it simple: One service, one avatar, one client (01:30)</li><li>Buffet vs. fine dining (05:41)</li><li>Transformation clients vs. lifestyle clients (07:02)</li><li>The long-term damage of constantly running short-term challenges (10:25)</li><li>The 80/20 rule: Most revenue comes from one core service (12:49)</li><li>Semi-private training is more profitable and sustainable (14:20)</li><li>Scaling with intention (16:11)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 42deb4ae-f9eb-4b85-a806-e5998d0979e9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2b0e7b22-81ad-48f9-9e1a-90a5daa0cd23 Tue, 04 Mar 2025 09:00:00 +0000 1138 no full How To Keep Your Gym Clients Longer How To Keep Your Gym Clients Longer Tim Lyons and Randy Angsten “More leads will fix my business.”

That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.

Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.

It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment they lose interest, they’re gone.

Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts.

In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant client churn.

They also point out common mistakes gym owners make, like focusing too much on making workouts “fun” rather than effective and failing to educate clients on why structured programming leads to real results.

So, if you want to build a gym that keeps clients for years – not months – this episode is for you.

Tune in to learn how to turn short-term memberships into lifelong clients!

Key Takeaways: 

  • Intro (00:00)
  • Large group gyms struggle with retention (00:54)
  • Mid-range pricing leads to higher attrition (02:22)
  • Success comes from keeping clients longer (07:51)
  • Structured programming beats random workouts (10:08)
  • Educating clients improves retention (12:43)
  • Semi-private gyms become wellness hubs (15:55)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“More leads will fix my business.”</em></p><p>That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.</p><p>Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.</p><p>It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment they lose interest, they’re gone.</p><p>Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts.</p><p>In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant client churn.</p><p>They also point out common mistakes gym owners make, like focusing too much on making workouts “fun” rather than effective and failing to educate clients on why structured programming leads to real results.</p><p>So, if you want to build a gym that keeps clients for years – not months – this episode is for you.</p><p>Tune in to learn how to turn short-term memberships into lifelong clients!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Large group gyms struggle with retention (00:54)</li><li>Mid-range pricing leads to higher attrition (02:22)</li><li>Success comes from keeping clients longer (07:51)</li><li>Structured programming beats random workouts (10:08)</li><li>Educating clients improves retention (12:43)</li><li>Semi-private gyms become wellness hubs (15:55)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8497e02f-b1a0-4263-bdd7-5299aea3cd0b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/11a1728b-4e85-4d5e-820f-0b16d6babcd4 Thu, 27 Feb 2025 09:00:00 +0000 1089 no full Your Competition Down The Street Your Competition Down The Street Tim Lyons and Randy Angsten Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.

That’s a losing game… at least for gym owners.

When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth.

The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice. 

Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a reason why their product is better than the rest.

You already have a unique way of training, coaching, and getting results – you just haven’t named it yet.

In this episode, Tim and Randy break down why branding your gym’s special sauce is the key to attracting more clients, charging higher prices, and never getting stuck in a price war again.

Tune in to learn more!

Key Takeaways: 

  • Intro (00:00)
  • Every gym markets “fitness, nutrition, and accountability” (00:35)
  • Todd Brown’s $12,000 advice (05:46)
  • Examples of unique mechanisms in the fitness industry (10:00)
  • Skechers’ marketing breakdown (15:36)
  • Bundling for unique branding (19:28)
  • The Orangetheory model: How they won with the “Orange Zone” (24:46)
  • Find your gym’s secret sauce and brand it (26:42)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Walk into any gym, and you&#39;ll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.</p><p>That’s a losing game… at least for gym owners.</p><p>When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth.</p><p>The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice. </p><p>Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a <em>reason</em> why their product is better than the rest.</p><p>You already have a unique way of training, coaching, and getting results – you just haven’t named it yet.</p><p>In this episode, Tim and Randy break down why branding your gym’s special sauce is the key to attracting more clients, charging higher prices, and never getting stuck in a price war again.</p><p>Tune in to learn more!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Every gym markets “fitness, nutrition, and accountability” (00:35)</li><li>Todd Brown’s $12,000 advice (05:46)</li><li>Examples of unique mechanisms in the fitness industry (10:00)</li><li>Skechers’ marketing breakdown (15:36)</li><li>Bundling for unique branding (19:28)</li><li>The Orangetheory model: How they won with the “Orange Zone” (24:46)</li><li>Find your gym’s secret sauce and brand it (26:42)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3e3b82ae-aa29-4ff1-b515-cc2e2f93a488 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/32b856fe-3654-4c10-a705-d25aa4d86479 Tue, 25 Feb 2025 09:00:00 +0000 1642 no full Scalable Semi-Private Training Is A Premium Product Scalable Semi-Private Training Is A Premium Product Tim Lyons and Randy Angsten We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.

Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.

But something else happens...

Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time.

So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is:

  • customized programming
  • expert coaching
  • structured progression

Because when clients understand they’re getting a high-touch, individualized experience, they won’t compare prices – they'll commit to results.

In this episode, Tim and Randy explain how gym owners can position, price, and scale semi-private training the right way.

Tune in and let them help you stop justifying your prices and competing with budget-friendly fitness options.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Clients pay for solutions, not workouts (01:01)
  • Large group vs. semi-private training (05:06)
  • Structured, individualized programming matters (12:44)
  • Free trials devalue premium services (17:08)
  • BMW’s pricing mistake & discounting risks (22:57)
  • The right way to offer risk-free trials (24:56)
  • Switching from large group to scalable semi-private training (27:33)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.</p><p>Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.</p><p>But something else happens...</p><p>Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time.</p><p>So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is:</p><ul><li>customized programming</li><li>expert coaching</li><li>structured progression</li></ul><p>Because when clients understand they’re getting a high-touch, individualized experience, they won’t compare prices – they&#39;ll commit to results.</p><p>In this episode, Tim and Randy explain how gym owners can position, price, and scale semi-private training the right way.</p><p>Tune in and let them help you stop justifying your prices and competing with budget-friendly fitness options.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Clients pay for solutions, not workouts (01:01)</li><li>Large group vs. semi-private training (05:06)</li><li>Structured, individualized programming matters (12:44)</li><li>Free trials devalue premium services (17:08)</li><li>BMW’s pricing mistake &amp; discounting risks (22:57)</li><li>The right way to offer risk-free trials (24:56)</li><li>Switching from large group to scalable semi-private training (27:33)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6f0b2214-12d0-4038-8db8-01fdd82cd493 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8d1a5416-7fe5-4ba5-8e87-c36057b7bea3 Thu, 20 Feb 2025 09:00:00 +0000 1892 no full The Rat Race The Rat Race Tim Lyons and Randy Angsten Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.

Sound familiar?

This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.

You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks.

In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle.

Listen now and learn how to escape the rat race for good!

Key Takeaways: 

  • Intro (00:00)
  • The “rat race” of gym ownership and financial struggles (00:56)
  • How paid-in-full memberships hurt cash flow (02:46)
  • Parkinson’s Law and why gym owners stay broke (04:02)
  • Why prepaid clients vanish while recurring members stay (08:35)
  • The false promise of high-ticket coaching programs (12:02)
  • Bad sales advice: Discounting paid-in-full memberships (14:26)
  • Fix your product and client experience (17:24)
  • Escape the rat race for good (19:04)

Additional Resources

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.</p><p>Sound familiar?</p><p>This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.</p><p>You&#39;re bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks.</p><p>In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle.</p><p>Listen now and learn how to escape the rat race for good!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The “rat race” of gym ownership and financial struggles (00:56)</li><li>How paid-in-full memberships hurt cash flow (02:46)</li><li>Parkinson’s Law and why gym owners stay broke (04:02)</li><li>Why prepaid clients vanish while recurring members stay (08:35)</li><li>The false promise of high-ticket coaching programs (12:02)</li><li>Bad sales advice: Discounting paid-in-full memberships (14:26)</li><li>Fix your product and client experience (17:24)</li><li>Escape the rat race for good (19:04)</li></ul><p><strong>Additional Resources</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 418b1ab6-8353-48fe-8a34-caf6f874b0a9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/76b1870c-66e1-4125-b013-5f5cf2330adb Tue, 18 Feb 2025 09:00:00 +0000 1203 no full What Are You Really Selling What Are You Really Selling Tim Lyons and Randy Angsten What are you really selling? Have you ever asked yourself this question seriously?

Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.

You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself up for failure.

For example, many gyms don’t realize they’re letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym – not just one coach.

This week, Tim and Randy break down a crucial mistake gym owners make – focusing on everything except their core product.

Tune in to learn how to:

  • take control of your programming
  • stop bleeding clients
  • reduce coach dependency
  • build a business that scales

Key Takeaways: 

  • Intro (00:00)
  • Gym owners overlook their real product (00:58)
  • Don’t leave programming to your coaches (02:17)
  • Systematized training prevents client loss when a coach leaves (09:44)
  • Standardized programming expands hiring potential (11:32)
  • Audit your own gym experience (12:51)
  • Focus on fixing programming first (14:44)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What are you really selling? Have you ever asked yourself this question seriously?</p><p>Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your <em>training program and delivery system</em>.</p><p>You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you&#39;re setting yourself up for failure.</p><p>For example, many gyms don’t realize they’re letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym – not just one coach.</p><p>This week, Tim and Randy break down a crucial mistake gym owners make – focusing on everything except their core product.</p><p>Tune in to learn how to:</p><ul><li>take control of your programming</li><li>stop bleeding clients</li><li>reduce coach dependency</li><li>build a business that scales</li></ul><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Gym owners overlook their real product (00:58)</li><li>Don’t leave programming to your coaches (02:17)</li><li>Systematized training prevents client loss when a coach leaves (09:44)</li><li>Standardized programming expands hiring potential (11:32)</li><li>Audit your own gym experience (12:51)</li><li>Focus on fixing programming first (14:44)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5857d283-a774-4545-a006-b2e2db36632e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c4fd02b2-0434-4d3b-90c9-eeb3dcd280ba Thu, 13 Feb 2025 09:00:00 +0000 930 no full How Your Marketing Affects Your Retention How Your Marketing Affects Your Retention Tim Lyons and Randy Angsten If your retention isn’t where it needs to be, your marketing might be to blame.

Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.

In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around.

They also share data-backed insights they’ve discovered after 10 years of running their own gym – why some clients stay for over three years while others leave after just nine months – and how you can shift your marketing to attract members who commit for the long haul.

Tune in to learn more!

Key Takeaways: 

  • Intro (00:00)
  • Marketing determines retention (00:45)
  • Short-term ads bring short-term clients (02:46)
  • The importance of setting the right client expectations (10:52)
  • How semi-private training improves retention (15:37)
  • The shift to long-term, lifestyle-focused marketing (17:10)
  • Recap (18:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If your retention isn’t where it needs to be, your marketing might be to blame.</p><p>Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.</p><p>In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around.</p><p>They also share data-backed insights they’ve discovered after 10 years of running their own gym – why some clients stay for over three years while others leave after just nine months – and how you can shift your marketing to attract members who commit for the long haul.</p><p>Tune in to learn more!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Marketing determines retention (00:45)</li><li>Short-term ads bring short-term clients (02:46)</li><li>The importance of setting the right client expectations (10:52)</li><li>How semi-private training improves retention (15:37)</li><li>The shift to long-term, lifestyle-focused marketing (17:10)</li><li>Recap (18:45)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0c3392af-7414-469d-8321-186e71de2845 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/08eb3f7c-4c59-4662-a0db-8cb022cf58bd Tue, 11 Feb 2025 09:00:00 +0000 1210 no full Scalable Semi-Private Training Scalable Semi-Private Training Tim Lyons and Randy Angsten Every gym client would like to get personal training. But not everyone can afford it.

Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. 

It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like generic workouts.

That’s why Tim turned to semi-private training. It’s a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge. 

If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients wait…

The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each client’s personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly.

This way training feels personal, runs smoothly, and offers both – the efficiency of small group training and the customization of personal training.

Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality. 

Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Why traditional programming methods fail in gyms (02:30)
  • The origin story of Semi Private Pro (06:10)
  • How client perception affects coaching value (12:00)
  • Automating programming for efficiency and growth (20:45)
  • Gamification and data tracking (27:30)
  • Why most gym software isn’t designed for semi-private training (34:00)
  • Semi Private Pro gives gym owners a competitive edge (38:10)
  • Final thoughts (39:50)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Every gym client would like to get personal training. But not everyone can afford it.</p><p>Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. </p><p>It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like generic workouts.</p><p>That’s why Tim turned to semi-private training. It’s a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge. </p><p>If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients wait…</p><p>The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each client’s personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly.</p><p>This way training feels personal, runs smoothly, and offers both – the efficiency of small group training and the customization of personal training.</p><p>Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality. </p><p>Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Why traditional programming methods fail in gyms (02:30)</li><li>The origin story of Semi Private Pro (06:10)</li><li>How client perception affects coaching value (12:00)</li><li>Automating programming for efficiency and growth (20:45)</li><li>Gamification and data tracking (27:30)</li><li>Why most gym software isn’t designed for semi-private training (34:00)</li><li>Semi Private Pro gives gym owners a competitive edge (38:10)</li><li>Final thoughts (39:50)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 91f6128c-e01f-4975-9e8a-d5c9ca17f706 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/813941c1-8db7-4835-be3f-e09ca890f8f3 Thu, 06 Feb 2025 09:00:00 +0000 2448 no full Why The Model Matters Most Why The Model Matters Most Tim Lyons and Randy Angsten Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.

Why is that? What makes the difference?

No, it's not the market, the location, or even the trainers.

It's the business model.

Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money.

Both models have their (dis)advantages, but neither of them is built for sustainability.

If you want to break through the revenue ceiling and finally create a business that serves you – not just your clients – you need to switch to a scalable semi-private training model.

Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the contrary! 

Our gym business is living proof that it's possible to create a system that delivers individual results at scale, keeping members engaged for years, not months.

In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference.

Tune in to learn more.

Key Takeaways: 

  • Intro (00:00)
  • The importance of your gym’s business model (01:02)
  • The scalability challenges of one-on-one training (05:27)
  • The benefits of semi-private training (10:36)
  • Individualized programming in a small group setting (16:46)
  • The math behind retention and profitability (19:50)
  • Why gym owners resist change – and how to overcome it (24:46)
  • Recap (27:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.</p><p>Why is that? What makes the difference?</p><p>No, it&#39;s not the market, the location, or even the trainers.</p><p>It&#39;s the business model.</p><p>Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money.</p><p>Both models have their (dis)advantages, but neither of them is built for sustainability.</p><p>If you want to break through the revenue ceiling and finally create a business that serves you – not just your clients – you need to switch to a scalable semi-private training model.</p><p>Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it&#39;s not that. On the contrary! </p><p>Our gym business is living proof that it&#39;s possible to create a system that delivers individual results at scale, keeping members engaged for years, not months.</p><p>In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference.</p><p>Tune in to learn more.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>The importance of your gym’s business model (01:02)</li><li>The scalability challenges of one-on-one training (05:27)</li><li>The benefits of semi-private training (10:36)</li><li>Individualized programming in a small group setting (16:46)</li><li>The math behind retention and profitability (19:50)</li><li>Why gym owners resist change – and how to overcome it (24:46)</li><li>Recap (27:21)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c1b14e1d-037e-42df-90ba-6d018023e774 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c27efcaa-4155-44fb-8f35-c1717fb298df Tue, 04 Feb 2025 13:00:00 +0000 1727 no full The Only 2 KPIs That Matter The Only 2 KPIs That Matter Tim Lyons and Randy Angsten Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.

Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). 

These metrics cut through the noise and reveal whether your gym is thriving or just treading water.

In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back.

Tune in and let them help you bring clarity to your business decisions.

Key Takeaways: 

  • Intro (00:00)
  • What are KPIs and why they matter? (00:35)
  • ROAS: How to measure marketing profitability (01:14)
  • Break-even funnels and scaling strategies (04:12)
  • The power of recurring revenue (08:11)
  • Outspending competitors to dominate markets (15:04)
  • Delta – the ultimate business health metric (17:47)
  • Switching to higher-value services (24:53)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.</p><p>Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). </p><p>These metrics cut through the noise and reveal whether your gym is thriving or just treading water.</p><p>In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back.</p><p>Tune in and let them help you bring clarity to your business decisions.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>What are KPIs and why they matter? (00:35)</li><li>ROAS: How to measure marketing profitability (01:14)</li><li>Break-even funnels and scaling strategies (04:12)</li><li>The power of recurring revenue (08:11)</li><li>Outspending competitors to dominate markets (15:04)</li><li>Delta – the ultimate business health metric (17:47)</li><li>Switching to higher-value services (24:53)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1fcac533-0dbc-4246-9273-6aaa99c178ec https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6310a4d3-7aef-4b17-8302-9dc4c56c85ea Thu, 30 Jan 2025 09:00:00 +0000 1574 no full Owning A Gym Is Not The Goal Owning A Gym Is Not The Goal Tim Lyons and Randy Angsten Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one?

If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.

Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether you’re on-site or on vacation. 

Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.

Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms. 

Tune in to learn how to start working on your business instead of just in it.

Key Takeaways: 

  • Intro (00:00)
  • From gym owner to entrepreneur (01:29)
  • The gym should serve you, not the other way around (04:12)
  • The importance of systems and delegation (09:50)
  • Mindset blocks and overcoming guilt as a gym owner (13:32)
  • Defining success and creating a vision for the future (21:52)
  • Aligning your business with personal goals (24:23)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one?</p><p>If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.</p><p>Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that<em> serves you</em>. One that runs smoothly whether you’re on-site or on vacation. </p><p>Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.</p><p>Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms. </p><p>Tune in to learn how to start working <em>on</em> your business instead of just <em>in</em> it.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>From gym owner to entrepreneur (01:29)</li><li>The gym should serve you, not the other way around (04:12)</li><li>The importance of systems and delegation (09:50)</li><li>Mindset blocks and overcoming guilt as a gym owner (13:32)</li><li>Defining success and creating a vision for the future (21:52)</li><li>Aligning your business with personal goals (24:23)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1296df1d-5f53-4bf6-8cff-7deaca08425b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/cee1cb99-0704-4e93-888f-86ba35cb6931 Tue, 28 Jan 2025 09:00:00 +0000 1594 no full The Tipping Point In Your Gym The Tipping Point In Your Gym Tim Lyons and Randy Angsten Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.

In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.

Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.

Here’s the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. That’s real freedom for you as a gym owner and will also drive retention.

Tune in to this episode and learn how to start running your gym with clarity and confidence.

Key Takeaways: 

  • Intro (00:00)
  • Iron Circle is now open (00:47)
  • Recurring revenue over base expenses is crucial (03:34)
  • The pitfalls of paid-in-full discounts (06:45)
  • How delivery systems drive member retention and growth (08:26)
  • Focus on recurring revenue and base expenses (12:05)
  • Addressing foundational business problems for lasting change (14:51) 

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.</p><p>In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.</p><p>Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.</p><p>Here’s the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. That’s real freedom for you as a gym owner and will also drive retention.</p><p>Tune in to this episode and learn how to start running your gym with clarity and confidence.</p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>Iron Circle is now open (00:47)</li><li>Recurring revenue over base expenses is crucial (03:34)</li><li>The pitfalls of paid-in-full discounts (06:45)</li><li>How delivery systems drive member retention and growth (08:26)</li><li>Focus on recurring revenue and base expenses (12:05)</li><li>Addressing foundational business problems for lasting change (14:51) </li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 80d95f3e-0841-4b20-8c85-1ac75c56885a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/48a530d7-b066-49a4-ac69-e58cc1986a96 Thu, 23 Jan 2025 09:00:00 +0000 1034 no full January’s Dirty Little Secret January’s Dirty Little Secret Tim Lyons and Randy Angsten Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?

But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.

They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.

Tune in to hear about the type of client who stays loyal for years and why they’re your goldmine. Plus, they share the one strategy that turns fleeting “New Year, New Me” resolutions into lasting memberships.

Listen in! 

Key Takeaways: 

  • Intro (00:00)
  • January's dirty little secret in the fitness industry (01:11)
  • Reasons behind January cancellations (05:24)
  • Strategies to improve client retention (08:01)
  • Defining and attracting lifestyle clients (18:41)
  • Educating clients on program value (20:51)
  • Impact of client perception on value (22:02)
  • Challenges of client nutrition and supplementation (32:06)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Everyone thinks January is the holy grail for gym owners. New Year&#39;s resolutions mean new sign-ups, right?</p><p>But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.</p><p>They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.</p><p>Tune in to hear about the type of client who stays loyal for years and why they’re your goldmine. Plus, they share the one strategy that turns fleeting “New Year, New Me” resolutions into lasting memberships.</p><p>Listen in! </p><p><strong>Key Takeaways:</strong> </p><ul><li>Intro (00:00)</li><li>January&#39;s dirty little secret in the fitness industry (01:11)</li><li>Reasons behind January cancellations (05:24)</li><li>Strategies to improve client retention (08:01)</li><li>Defining and attracting lifestyle clients (18:41)</li><li>Educating clients on program value (20:51)</li><li>Impact of client perception on value (22:02)</li><li>Challenges of client nutrition and supplementation (32:06)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f52e4016-6b5b-4d14-ae7f-90b80577896a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c4557309-a3b4-49d1-974e-da44454c5b1a Tue, 21 Jan 2025 09:00:00 +0000 2240 no full Push The Gas or Pause Push The Gas or Pause Tim Lyons and Randy Angsten When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.

In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.

They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.

Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.

Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.

Key Takeaways:

  • Intro (00:00)
  • Market stagnation during the latter half of 2024 (01:58)
  • The risk of pausing marketing in tough times (03:43)
  • Why diversifying ad channels improves ROI (06:56)
  • Importance of nurturing leads consistently (11:32)
  • Understanding client lifetime value for better ad spending (14:51)
  • Systems and automation as growth enablers (21:50)
  • Organic social media’s limitations compared to paid ads (26:01)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.</p><p>In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.</p><p>They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.</p><p>Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.</p><p>Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Market stagnation during the latter half of 2024 (01:58)</li><li>The risk of pausing marketing in tough times (03:43)</li><li>Why diversifying ad channels improves ROI (06:56)</li><li>Importance of nurturing leads consistently (11:32)</li><li>Understanding client lifetime value for better ad spending (14:51)</li><li>Systems and automation as growth enablers (21:50)</li><li>Organic social media’s limitations compared to paid ads (26:01)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> cf48391e-754f-492d-b6ef-4e744f6b985b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/452867ea-4a49-4346-8b8b-d88ec113e974 Thu, 16 Jan 2025 09:00:00 +0000 1655 no full 2025 Prediction Show 2025 Prediction Show Tim Lyons and Randy Angsten What can gym owners expect in 2025?

While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.

Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:

  • Smaller gyms are poised to see big wins
  • Traditional advertising methods are losing their edge
  • Tools like AI are showing their real potential

These predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically.

In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming.

And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable – because those who do will be the ones winning big in 2025.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • What’s ahead in 2025 (00:59)
  • Prediction #1 - Focus back to strength training (02:35)
  • Prediction #2 - Anti-pharma sentiment growing (07:27)
  • Prediction #3 - The RFK effect (14:31)
  • Prediction #4 - Moving towards a smaller footprint (21:26)
  • Prediction #5 - A mass shift away from Meta as advertising (27:02)
  • Prediction #6 - The return to in-person gyms (29:46)
  • Prediction #7 - AI improves service, but connection stays key (32:03)
  • Closing remarks (38:51)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What can gym owners expect in 2025?</p><p>While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.</p><p>Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:</p><ul><li>Smaller gyms are poised to see big wins</li><li>Traditional advertising methods are losing their edge</li><li>Tools like AI are showing their real potential</li></ul><p>These predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically.</p><p>In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming.</p><p>And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable – because those who do will be the ones winning big in 2025.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>What’s ahead in 2025 (00:59)</li><li>Prediction #1 - Focus back to strength training (02:35)</li><li>Prediction #2 - Anti-pharma sentiment growing (07:27)</li><li>Prediction #3 - The RFK effect (14:31)</li><li>Prediction #4 - Moving towards a smaller footprint (21:26)</li><li>Prediction #5 - A mass shift away from Meta as advertising (27:02)</li><li>Prediction #6 - The return to in-person gyms (29:46)</li><li>Prediction #7 - AI improves service, but connection stays key (32:03)</li><li>Closing remarks (38:51)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Schedule your </span><a href="https://gymownercoach.com/" rel="nofollow">SpringBoard call</a><span> </span></p><p><span></span>- Apply to join <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a></p><p>- Tim&#39;s new book – <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3da796d7-0d04-4348-98bb-e226149b9594 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d9cceb8c-9745-4e0b-a51d-ad9697503693 Tue, 14 Jan 2025 09:00:00 +0000 2498 no full The Trainer Brain The Trainer Brain Tim Lyons and Randy Angsten Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.

Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset.

The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you.

This might be a tough pill to swallow for many gym owners – you need to treat your gym like the asset it should be, not just a job you created for yourself. Create systems, delegate responsibilities, and focus on what truly moves the needle: client experience and strategic growth.

In this week’s episode, Tim and Randy unpack this transformation. This one is for all of you who feel like you’re working harder than ever but getting nowhere.

Tune in and learn how to break free from the daily grind and build the business you deserve!

Key Takeaways:

  • Intro (00:00)
  • Recurring revenue is the king (01:08)
  • Subscription models in other industries (05:00)
  • Dangers of paid-in-full offers (07:08)
  • Transitioning to semi-private training (09:00)
  • The importance of consistent delivery systems (13:06)
  • Avoiding desperate marketing tactics (16:34)
  • Building a business that runs without you (19:43)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.</span></p><p><span>Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset.</span></p><p><span>The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you.</span></p><p><span>This might be a tough pill to swallow for many gym owners – you need to treat your gym like the asset it should be, not just a job you created for yourself. Create systems, delegate responsibilities, and focus on what truly moves the needle: client experience and strategic growth.</span></p><p><span>In this week’s episode, Tim and Randy unpack this transformation. This one is for all of you who feel like you’re working harder than ever but getting nowhere.</span></p><p><span>Tune in and learn how to break free from the daily grind and build the business you deserve!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Recurring revenue is the king (01:08)</span></li><li><span>Subscription models in other industries (05:00)</span></li><li><span>Dangers of paid-in-full offers (07:08)</span></li><li><span>Transitioning to semi-private training (09:00)</span></li><li><span>The importance of consistent delivery systems (13:06)</span></li><li><span>Avoiding desperate marketing tactics (16:34)</span></li><li><span>Building a business that runs without you (19:43)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> bbb45c2a-1b7e-4bf4-8be6-0cee97739418 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/4e70ee4e-d1f6-4c6d-ab18-950b8a79392a Thu, 09 Jan 2025 09:00:00 +0000 1045 no full Your Opportunity For Growth Your Opportunity For Growth Tim Lyons and Randy Angsten Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with?

In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor. 

It is a space where driven, like-minded entrepreneurs thrive, inspiring each other to grow and achieve more than ever before. They don’t offer tricks and quick fixes – they help each other fundamentally change how they think about success. 

The Iron Circle gives gym owners the tools to explore new income opportunities, strengthen leadership skills, and create lasting wealth with strategies like real estate and financial planning.

Join Tim and Randy and learn how to step into a room where big goals are the norm and feel the power of the right community.

Tune in now!

Key Takeaways:

Intro (00:00)

What makes the Iron Circle mastermind unique (00:46) 

Explosive growth through community (02:40) 

Raising the ceiling (05:18)

Director, wealth, and leadership circles (09:05)

Transformational results from real-world strategies (12:50)

Upcoming events and workshops (17:45)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with?</span></p><p><span>In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor. </span></p><p><span>It is a space where driven, like-minded entrepreneurs thrive, inspiring each other to grow and achieve more than ever before. They don’t offer tricks and quick fixes – they help each other fundamentally change how they think about success. </span></p><p><span>The Iron Circle gives gym owners the tools to explore new income opportunities, strengthen leadership skills, and create lasting wealth with strategies like real estate and financial planning.</span></p><p><span>Join Tim and Randy and learn how to step into a room where big goals are the norm and feel the power of the right community.</span></p><p><span>Tune in now!</span></p><p><strong>Key Takeaways:</strong></p><p><span>Intro (00:00)</span></p><p><span>What makes the Iron Circle mastermind unique (00:46) </span></p><p><span>Explosive growth through community (02:40) </span></p><p><span>Raising the ceiling (05:18)</span></p><p><span>Director, wealth, and leadership circles (09:05)</span></p><p><span>Transformational results from real-world strategies (12:50)</span></p><p><span>Upcoming events and workshops (17:45)</span></p><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 4b7c938e-f1cb-44a8-aec2-92bcb0305cb0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3da31efd-1f5c-49c5-bb37-68f15a46cff6 Tue, 07 Jan 2025 09:00:00 +0000 1330 no full When Your Client Loses Their Job When Your Client Loses Their Job Tim Lyons and Randy Angsten What should you do when a loyal client faces financial hardships?

Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice:

  • A: Do you enforce strict policies as your contract states?
  • B: Do you bend the rules and potentially compromise your bottom line?

The answer lies in balancing compassion with structure.

During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental outlet.

However, as a business owner, it’s crucial to set boundaries. Compassionate exceptions, like temporary fee reductions or freezes, can preserve relationships – but only when paired with clear guardrails and timelines.

In this episode, Tim and Randy break down how to handle these sensitive scenarios and ensure that flexibility doesn’t lead to exploitation. Tune in to learn how to make empathetic decisions that reinforce trust and loyalty while keeping your business sustainable.

Let them show you where to draw the line and how to turn challenges into opportunities.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Addressing client hardships and financial struggles (00:42)
  • Temporary fee reduction strategy (02:15)
  • Preventing misuse of flexible policies (04:50) 
  • Building long-term loyalty (07:15)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>What should you do when a loyal client faces financial hardships? </span></p><p><span>Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice:</span></p><ul><li><span>A: Do you enforce strict policies as your contract states?</span></li><li><span>B: Do you bend the rules and potentially compromise your bottom line?</span></li></ul><p><span>The answer lies in balancing compassion with structure.</span></p><p><span>During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental outlet.</span></p><p><span>However, as a business owner, it’s crucial to set boundaries. Compassionate exceptions, like temporary fee reductions or freezes, can preserve relationships – but only when paired with clear guardrails and timelines.</span></p><p><span>In this episode, Tim and Randy break down how to handle these sensitive scenarios and ensure that flexibility doesn’t lead to exploitation. Tune in to learn how to make empathetic decisions that reinforce trust and loyalty while keeping your business sustainable.</span></p><p><span>Let them show you where to draw the line and how to turn challenges into opportunities.</span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Addressing client hardships and financial struggles (00:42)</span></li><li><span>Temporary fee reduction strategy (02:15)</span></li><li><span>Preventing misuse of flexible policies (04:50) </span></li><li><span>Building long-term loyalty (07:15)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> f155d6f7-adae-4159-9c15-36b1db0ffc5e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/eff15879-45b3-4651-bae1-cb56ae3cb911 Thu, 02 Jan 2025 09:00:00 +0000 636 no full Your Clients Don't Want To See You Succeed Your Clients Don't Want To See You Succeed Tim Lyons and Randy Angsten Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on.

In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym expanded – not because of poor service, but because of his growth.

But success doesn’t have to come at the cost of relationships.

Tune in to this episode as Tim and Randy talk about how to handle these situations with grace, stay focused on your goals, and surround yourself with people who genuinely want to see you succeed. Join us to learn how to stay unapologetically focused on your journey to success.

We’re in this together!

Key Takeaways:

  • Intro (00:00)
  • Growth Summit and Iron Circle updates (00:47)
  • A client’s surprising resentment (02:11)
  • Clients leaving because of perceived “too much success” (05:03)
  • The crabs-in-a-bucket mentality explained (08:45)
  • Importance of seeking stimulating, high-level environments (12:37)
  • The shift from competitive to creative problem-solving (17:15)
  • Closing thoughts (20:45)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on.</span></p><p><span>In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym expanded – not because of poor service, but because of his growth.</span></p><p><span>But success doesn’t have to come at the cost of relationships.</span></p><p><span>Tune in to this episode as Tim and Randy talk about how to handle these situations with grace, stay focused on your goals, and surround yourself with people who genuinely want to see you succeed. Join us to learn how to stay unapologetically focused on your journey to success.</span></p><p><span>We’re in this together!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Growth Summit and Iron Circle updates (00:47)</span></li><li><span>A client’s surprising resentment (02:11)</span></li><li><span>Clients leaving because of perceived “too much success” (05:03)</span></li><li><span>The crabs-in-a-bucket mentality explained (08:45)</span></li><li><span>Importance of seeking stimulating, high-level environments (12:37)</span></li><li><span>The shift from competitive to creative problem-solving (17:15)</span></li><li><span>Closing thoughts (20:45)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> d410b900-9a5a-409c-808e-4a60c194fe21 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ccf5cf96-703d-4b0a-b7c9-19079d92920a Tue, 31 Dec 2024 09:00:00 +0000 1436 no full Plugging The Leaks Plugging The Leaks Tim Lyons and Randy Angsten It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away.

In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make – like relying on short-term challenges or neglecting existing members – and explain how to address these issues effectively.

If you join them, you’ll learn why tackling the “unsexy” parts of running a business is essential for improving retention and discover what else you need to do to keep clients longer, reduce churn, and create real momentum for your gym.

Tune in to find out how to stop bleeding revenue and build a gym that grows sustainably.

Let’s plug the leaks in your business today!

Key Takeaways:

  • Intro (00:00)
  • Magic Mind supplement for focus and energy (01:25)
  • Our previous business model (02:50)
  • Importance of retention (07:02)
  • Challenges with 6-week programs (08:23)
  • Focusing on client experience (13:59)
  • Avoid misleading marketing tactics that damage trust (14:55)
  • Retention wins over acquisition (22:14)
  • The value of long-term clients (22:45)

Additional Resources:

- You have a LIMITED offer you can use now, that gets you up to 48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout. Claim it here!

- - -

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away.</p><p>In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make – like relying on short-term challenges or neglecting existing members – and explain how to address these issues effectively.</p><p>If you join them, you’ll learn why tackling the “unsexy” parts of running a business is essential for improving retention and discover what else you need to do to keep clients longer, reduce churn, and create real momentum for your gym.</p><p>Tune in to find out how to stop bleeding revenue and build a gym that grows sustainably.</p><p>Let’s plug the leaks in your business today!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Magic Mind supplement for focus and energy (01:25)</li><li>Our previous business model (02:50)</li><li>Importance of retention (07:02)</li><li>Challenges with 6-week programs (08:23)</li><li>Focusing on client experience (13:59)</li><li>Avoid misleading marketing tactics that damage trust (14:55)</li><li>Retention wins over acquisition (22:14)</li><li>The value of long-term clients (22:45)</li></ul><p><strong>Additional Resources:</strong></p><p>- You have a LIMITED offer you can use now, that gets you up to 48% off your first subscription or 20% off one-time purchases with code <strong>TIMLYONS20</strong> at checkout. <a href="https://www.magicmind.com/TIMLYONS20" rel="nofollow">Claim it here</a>!</p><p>- - -</p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a> </p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9838a5c4-1f95-45fb-9d2c-5d068236e7cf https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b626d7be-81aa-4e32-a253-c7ed5e8a95a6 Thu, 26 Dec 2024 09:00:00 +0000 1489 no full The ROI Of Risk The ROI Of Risk Tim Lyons and Randy Angsten When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for the chance at something greater.

But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth.

Tim and Randy break down why this happens: fear of failure, uncertainty, or simply not knowing the numbers that make confident decisions possible. 

Gym owners often default to spending on equipment or certifications because it’s familiar, but those aren’t the moves that build a scalable business.

The game changes when risk becomes calculated. By knowing key metrics – like ROI, cost per acquisition, and client value – you remove the emotion from decision-making and focus on logical, measurable actions that drive real results.

Running a gym is already a risk – you’ve taken the leap, signed the contracts, and bet on yourself. So why stop now? If you want to scale, you need to face the weak spots in your business, take smart risks, and stop playing small.

In this episode, Tim and Randy show you how data-driven decisions can turn hesitation into progress and push your gym to the next level.

Let’s get into it!

Key Takeaways:

  • Intro (00:00)
  • The initial risk of entrepreneurship (00:46)
  • Short-term discomfort for long-term gain (02:49)
  • Data-driven decision-making reduces risk fear (06:12)
  • The paradox of client success (14:57)
  • Investing in areas of weakness (17:39)
  • Your ROI as a gym owner (20:50)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for the chance at something greater.</span></p><p><span>But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth.</span></p><p><span>Tim and Randy break down why this happens: fear of failure, uncertainty, or simply not knowing the numbers that make confident decisions possible. </span></p><p><span>Gym owners often default to spending on equipment or certifications because it’s familiar, but those aren’t the moves that build a scalable business.</span></p><p><span>The game changes when risk becomes calculated. By knowing key metrics – like ROI, cost per acquisition, and client value – you remove the emotion from decision-making and focus on logical, measurable actions that drive real results.</span></p><p><span>Running a gym is already a risk – you’ve taken the leap, signed the contracts, and bet on yourself. So why stop now? If you want to scale, you need to face the weak spots in your business, take smart risks, and stop playing small.</span></p><p><span>In this episode, Tim and Randy show you how data-driven decisions can turn hesitation into progress and push your gym to the next level.</span></p><p><span>Let’s get into it!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The initial risk of entrepreneurship (00:46)</span></li><li><span>Short-term discomfort for long-term gain (02:49)</span></li><li><span>Data-driven decision-making reduces risk fear (06:12)</span></li><li><span>The paradox of client success (14:57)</span></li><li><span>Investing in areas of weakness (17:39)</span></li><li><span>Your ROI as a gym owner (20:50)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 30f83bae-7480-4dd8-8821-741927d116e1 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/826447e4-cf22-482c-9a5f-105f1e565033 Tue, 24 Dec 2024 09:00:00 +0000 1354 no full Mathew Becker Gym Lawyers Mathew Becker Gym Lawyers Tim Lyons and Randy Angsten Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems. 

A single oversight – like missing a compliance deadline or having an incomplete membership agreement – can lead to lawsuits, chargebacks, or financial troubles.

In this episode, Tim and Randy sit down with Mathew Becker, founder of Gym Lawyers, to discuss how proactive legal preparation can save gym owners from these all-too-common disasters. 

Mathew breaks down how a solid waiver not only protects you in court but can also stop lawsuits before they start. He also shares tips for avoiding chargebacks and navigating state compliance requirements.

If you think, “That’ll never happen to me,” Mathew’s real-life stories might change your mind. Tune in for this episode and let Mathew help you avoid costly mistakes and safeguard your business for the long term. 

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Mathew Becker – from litigator to gym owner (01:00)
  • Importance of liability waivers (04:20)
  • Ordinary vs. Gross negligence (10:00)
  • Understanding compliance and bonds (19:00)
  • Using “installments” to win disputes (31:00)
  • Non-solicitation agreements and confidentiality (45:00)
  • Legal compliance when selling your gym (57:00)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems. </span></p><p><span>A single oversight – like missing a compliance deadline or having an incomplete membership agreement – can lead to lawsuits, chargebacks, or financial troubles.</span></p><p><span>In this episode, Tim and Randy sit down with Mathew Becker, founder of Gym Lawyers, to discuss how proactive legal preparation can save gym owners from these all-too-common disasters. </span></p><p><span>Mathew breaks down how a solid waiver not only protects you in court but can also stop lawsuits before they start. He also shares tips for avoiding chargebacks and navigating state compliance requirements.</span></p><p><span>If you think, “That’ll never happen to me,” Mathew’s real-life stories might change your mind. Tune in for this episode and let Mathew help you avoid costly mistakes and safeguard your business for the long term. </span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Mathew Becker – from litigator to gym owner (01:00)</span></li><li><span>Importance of liability waivers (04:20)</span></li><li><span>Ordinary vs. Gross negligence (10:00)</span></li><li><span>Understanding compliance and bonds (19:00)</span></li><li><span>Using “installments” to win disputes (31:00)</span></li><li><span>Non-solicitation agreements and confidentiality (45:00)</span></li><li><span>Legal compliance when selling your gym (57:00)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 408c84ae-afaf-48aa-aa2e-b45cc93048f8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c904967b-23ac-4ed0-90fb-30eec73be342 Thu, 19 Dec 2024 09:00:00 +0000 3849 no full Buffet VS Fine Dining Buffet VS Fine Dining Tim Lyons and Randy Angsten Buffet gyms promise it all – classes, recovery lounges, personal training, and more. 

But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.

Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. 

By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation.

In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience. 

Tune in to discover how leaving the buffet model behind and focusing on the right details can transform your gym from just scraping by to truly thriving.

Key Takeaways:

  • Intro (00:00)
  • A story of an overambitious new gym (00:38)
  • Simplifying services to boost profitability (02:27)
  • Understanding the main demographics of gym clients (07:02)
  • Buffet vs. fine dining gym models explained (09:51)
  • Attention to detail improves the client experience (14:13)
  • The importance of consistent coaching standards (18:13)
  • Fixing problems early to avoid bigger issues (22:30)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Buffet gyms promise it all – classes, recovery lounges, personal training, and more. </span></p><p><span>But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.</span></p><p><span>Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. </span></p><p><span>By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation.</span></p><p><span>In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience. </span></p><p><span>Tune in to discover how leaving the buffet model behind and focusing on the right details can transform your gym from just scraping by to truly thriving.</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>A story of an overambitious new gym (00:38)</span></li><li><span>Simplifying services to boost profitability (02:27)</span></li><li><span>Understanding the main demographics of gym clients (07:02)</span></li><li><span>Buffet vs. fine dining gym models explained (09:51)</span></li><li><span>Attention to detail improves the client experience (14:13)</span></li><li><span>The importance of consistent coaching standards (18:13)</span></li><li><span>Fixing problems early to avoid bigger issues (22:30)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 30028886-6217-47d5-8c92-9e0b768cf128 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/5063d037-6a29-40c8-ac79-ca09a73b3007 Tue, 17 Dec 2024 09:00:00 +0000 1502 no full Walmart+ And Target Circle Memberships Walmart+ And Target Circle Memberships Tim Lyons and Randy Angsten Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurring revenue.

Here’s the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months? 

Walmart didn’t build Walmart Plus memberships for one-time shoppers, and your gym can’t build a future on them either.

When you focus on recurring memberships, you’re building a foundation that grows month after month. Each new client strengthens that base, and over time, you’ll have a gym that runs on stability – not constant hustle. 

These long-term memberships also attract the right clients: people who see fitness as a lifestyle, not a quick fix. They stick around because they value what you deliver, year after year.

So, if you’re tired of the rollercoaster of unpredictable income and endless promotions, it’s time to make recurring revenue your priority. Join Tim and Randy as they break down how to build a gym that thrives for the long haul.

You don’t want to miss this one! 

Key Takeaways:

  • Intro (00:00)
  • Recurring revenue advantages (02:00)
  • Shortcomings of fitness challenges (06:45)
  • Semi-private training as the superior model (08:50)
  • Retention over front-end marketing (12:15)
  • Long-term membership benefits (15:00)
  • Building systems for business stability (18:00)
  • Recap (19:40)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurring revenue.</span></p><p><span>Here’s the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months? </span></p><p><span>Walmart didn’t build Walmart Plus memberships for one-time shoppers, and your gym can’t build a future on them either.</span></p><p><span>When you focus on recurring memberships, you’re building a foundation that grows month after month. Each new client strengthens that base, and over time, you’ll have a gym that runs on stability – not constant hustle. </span></p><p><span>These long-term memberships also attract the right clients: people who see fitness as a lifestyle, not a quick fix. They stick around because they value what you deliver, year after year.</span></p><p><span>So, if you’re tired of the rollercoaster of unpredictable income and endless promotions, it’s time to make recurring revenue your priority. Join Tim and Randy as they break down how to build a gym that thrives for the long haul.</span></p><p><span>You don’t want to miss this one! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Recurring revenue advantages (02:00)</span></li><li><span>Shortcomings of fitness challenges (06:45)</span></li><li><span>Semi-private training as the superior model (08:50)</span></li><li><span>Retention over front-end marketing (12:15)</span></li><li><span>Long-term membership benefits (15:00)</span></li><li><span>Building systems for business stability (18:00)</span></li><li><span>Recap (19:40)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> d9583d8f-8fbd-4220-9014-2da8922636b7 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0fb2a489-06f8-47b5-9d64-ecb3f8d976a6 Thu, 12 Dec 2024 09:00:00 +0000 1278 no full The Secret System To Hire Anyone The Secret System To Hire Anyone Tim Lyons and Randy Angsten For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. 

Without a plan, losing a coach means you’re back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture. 

Sound familiar?

But the good news is that there’s a way to free yourself from the daily grind and keep your gym running smoothly, even when one of your coaches suddenly leaves. It’s by having a structured hiring and onboarding system. 

And in this episode, Randy and Zach explain how to set up a well-oiled hiring system that will not only save you time but also protect your business and ensure it runs smoothly no matter what.

Tune in and learn:

  • Why relying on “unicorn” hires is risky
  • How to onboard new coaches in weeks, not months, without sacrificing quality
  • How to build systems that keep you out of fulfillment roles and focused on growth

Let’s dive in! 

Key Takeaways:

  • Intro (00:00)
  • The challenges of hiring in gyms (01:22)
  • Having strong systems keeps operations running smoothly (07:08)
  • The "stop gap" role in your business (11:02)
  • Onboarding new hires effectively (18:06)
  • The difference between training and coaching in gym operations (21:34)
  • What metrics to focus on when evaluating new coaches (24:17)
  • Recap (25:03)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. </span></p><p><span>Without a plan, losing a coach means you’re back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture. </span></p><p><span>Sound familiar?</span></p><p><span>But the good news is that there’s a way to free yourself from the daily grind and keep your gym running smoothly, even when one of your coaches suddenly leaves. It’s by having a structured hiring and onboarding system. </span></p><p><span>And in this episode, Randy and Zach explain how to set up a well-oiled hiring system that will not only save you time but also protect your business and ensure it runs smoothly no matter what.</span></p><p><span>Tune in and learn:</span></p><ul><li><span>Why relying on “unicorn” hires is risky</span></li><li><span>How to onboard new coaches in weeks, not months, without sacrificing quality</span></li><li><span>How to build systems that keep you out of fulfillment roles and focused on growth</span></li></ul><p><span>Let’s dive in! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The challenges of hiring in gyms (01:22)</span></li><li><span>Having strong systems keeps operations running smoothly (07:08)</span></li><li><span>The &#34;stop gap&#34; role in your business (11:02)</span></li><li><span>Onboarding new hires effectively (18:06)</span></li><li><span>The difference between training and coaching in gym operations (21:34)</span></li><li><span>What metrics to focus on when evaluating new coaches (24:17)</span></li><li><span>Recap (25:03)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> af2f035a-f572-4b08-8d7e-026e5ed65d5c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3cef7f7b-1f4b-4a6d-8661-63974ea6303b Tue, 10 Dec 2024 09:00:00 +0000 1633 no full Why Your Gym NEEDS A Podcast Why Your Gym NEEDS A Podcast Tim Lyons and Randy Angsten Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness.

One of the most effective ways to achieve this is by launching a podcast. A podcast not only expands your reach and showcases your expertise but also strengthens team dynamics and provides ongoing value for your clients. 

In this episode, Randy and Zach break down how a simple podcast can elevate your brand, prevent coach burnout, and foster deeper connections with both clients and staff. By offering a platform for education and engagement, podcasts give your team a creative outlet while positioning your gym as the go-to fitness authority.

If you're ready to stand out, engage your community, and repurpose content across multiple channels, this episode shows you exactly how to make it happen. 

Let’s dive in! 

Key Takeaways:

  • Intro (00:00)
  • Benefits of having a local podcast (00:36)
  • "Five-mile famous" concept explained (02:57)
  • Internal team benefits of podcasting (07:18)
  • Continuing education for coaches through podcast prep (10:32)
  • Building team culture through collaboration (16:08)
  • Engaging clients through "client of the week" (22:13)
  • Recap (23:47)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness.</p><p>One of the most effective ways to achieve this is by launching a podcast. A podcast not only expands your reach and showcases your expertise but also strengthens team dynamics and provides ongoing value for your clients. </p><p>In this episode, Randy and Zach break down how a simple podcast can elevate your brand, prevent coach burnout, and foster deeper connections with both clients and staff. By offering a platform for education and engagement, podcasts give your team a creative outlet while positioning your gym as the go-to fitness authority.</p><p>If you&#39;re ready to stand out, engage your community, and repurpose content across multiple channels, this episode shows you exactly how to make it happen. </p><p>Let’s dive in! </p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Benefits of having a local podcast (00:36)</li><li>&#34;Five-mile famous&#34; concept explained (02:57)</li><li>Internal team benefits of podcasting (07:18)</li><li>Continuing education for coaches through podcast prep (10:32)</li><li>Building team culture through collaboration (16:08)</li><li>Engaging clients through &#34;client of the week&#34; (22:13)</li><li>Recap (23:47)</li></ul><p><strong>Additional Resources:</strong></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a> </p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 7b7287f1-c22c-43ad-8e47-7ae6942d758b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d0f496ca-4392-4f80-80d5-3759211589ef Thu, 05 Dec 2024 09:00:00 +0000 1509 no full This Is Your Product This Is Your Product Tim Lyons and Randy Angsten Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck.

That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door.

At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym experience changes day to day – different music, inconsistent coaching, or unclear programming – members lose trust and move on.

In this episode, Tim and Randy talk about member retention - one of the toughest challenges gym owners face. They explore why consistency is key and reveal other essential factors that can make or break your business.

If you’re tired of watching members leave despite your hard work, this episode offers a simple plan for taking control of your gym’s operations and delivering a consistent, great experience every time.

Let’s dive in! 

Key Takeaways:

  • Intro (00:00)
  • The retention problem starts with the product (00:39)
  • Consistency matters more than quality (03:01)
  • Importance of clear brand promises (07:41)
  • Details in the client experience count (12:53)
  • SOPs reduce risks (18:26)
  • Analyzing retention metrics (23:30)
  • AI-powered SOPs improve standardization (24:50)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck.</p><p>That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door.</p><p>At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym experience changes day to day – different music, inconsistent coaching, or unclear programming – members lose trust and move on.</p><p>In this episode, Tim and Randy talk about member retention - one of the toughest challenges gym owners face. They explore why consistency is key and reveal other essential factors that can make or break your business.</p><p>If you’re tired of watching members leave despite your hard work, this episode offers a simple plan for taking control of your gym’s operations and delivering a consistent, great experience every time.</p><p>Let’s dive in! </p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The retention problem starts with the product (00:39)</span></li><li><span>Consistency matters more than quality (03:01)</span></li><li><span>Importance of clear brand promises (07:41)</span></li><li><span>Details in the client experience count (12:53)</span></li><li><span>SOPs reduce risks (18:26)</span></li><li><span>Analyzing retention metrics (23:30)</span></li><li><span>AI-powered SOPs improve standardization (24:50)</span></li></ul><p><strong>Additional Resources:</strong></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a> </p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6552fbdc-40e5-4af6-84e1-79048d5fff2a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d58cc98a-c5f5-4277-a2a6-b28c78baca1d Tue, 03 Dec 2024 09:00:00 +0000 1700 no full The Trump Effect The Trump Effect Tim Lyons and Randy Angsten For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there.

Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been flipped.

This wasn’t just a coincidence – it’s what Tim and Randy are calling "The Trump Effect." Political events, especially elections, don’t just impact governments – they ripple through the economy, shaping consumer confidence, business performance, and marketing outcomes.

In this episode, Tim and Randy break down why understanding these macro trends is critical for small business success. They reveal how to use data to adapt to external shifts, why political certainty drives consumer behavior, and how to position your business for growth during economic rebounds.

Learn to navigate times when your business feels at the mercy of external forces, leverage economic shifts, and ride waves of optimism to fuel your growth.

Tune in now! 

Key Takeaways:

  • Intro (00:00)
  • The "Trump effect" on marketing and business (01:19)
  • Post-election turnaround in consumer behavior (06:35)
  • The power of economic optimism for business growth (09:26)
  • Importance of data-driven decision-making (11:47)
  • Impact of external market conditions on strategy (13:33)
  • Encouraging small businesses to prepare for growth (17:11)
  • Recap (18:48)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there.</span></p><p><span>Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been flipped.</span></p><p><span>This wasn’t just a coincidence – it’s what Tim and Randy are calling &#34;The Trump Effect.&#34; Political events, especially elections, don’t just impact governments – they ripple through the economy, shaping consumer confidence, business performance, and marketing outcomes.</span></p><p><span>In this episode, Tim and Randy break down why understanding these macro trends is critical for small business success. They reveal how to use data to adapt to external shifts, why political certainty drives consumer behavior, and how to position your business for growth during economic rebounds.</span></p><p><span>Learn to navigate times when your business feels at the mercy of external forces, leverage economic shifts, and ride waves of optimism to fuel your growth.</span></p><p><span>Tune in now! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The &#34;Trump effect&#34; on marketing and business (01:19)</span></li><li><span>Post-election turnaround in consumer behavior (06:35)</span></li><li><span>The power of economic optimism for business growth (09:26)</span></li><li><span>Importance of data-driven decision-making (11:47)</span></li><li><span>Impact of external market conditions on strategy (13:33)</span></li><li><span>Encouraging small businesses to prepare for growth (17:11)</span></li><li><span>Recap (18:48)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 821cdbb8-7321-4b49-8685-49f24614b9a0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/5bbcb850-34ac-44ae-bacf-bc7c4183acf4 Thu, 28 Nov 2024 09:00:00 +0000 1228 no full Fastest Way To Get Your Coaches Up To Speed Fastest Way To Get Your Coaches Up To Speed Tim Lyons and Randy Angsten Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both your bottom line and your gym’s morale.

Most gym owners try to “fix” the problem by hiring experienced candidates. However, it often becomes frustrating because the candidate pool is so limited.

As a result, gym owners usually lower their standards and hire people who either lack the right skills or aren’t a good cultural fit, just to fill the gap. This can lead to poor performance or even toxic dynamics within the team. Sound familiar?

But what if you could hire based on soft skills and turn an inexperienced candidate into a great coach in just 90 days?

This episode explores exactly that. Tim and Zach break down the systems they’ve implemented to onboard new coaches quickly and effectively, including the game-changing Semi-Private Pro app. These tools allow them to teach anyone – regardless of experience – the mechanics of coaching, the importance of standardized systems, and how to deliver an exceptional client experience.

If you’ve struggled with staff turnover or finding the “perfect” coach, tune in to learn how to rethink your hiring process and protect your gym from chaos.

Let’s dive in! 

Key Takeaways:

  • Intro (00:00)
  • Coach turnover impacts client retention (01:28)
  • Building rapport through consistent coach-client interactions (06:17)
  • Soft skills as the foundation of great coaching (09:30)
  • Step-by-step onboarding system for new hires (17:11)
  • Preventing rogue behavior among coaches (19:42)
  • Standardized systems ensure smooth transitions (22:09)
  • Streamlining operations for scalability (26:44)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both your bottom line and your gym’s morale.</span></p><p><span>Most gym owners try to “fix” the problem by hiring experienced candidates. However, it often becomes frustrating because the candidate pool is so limited.</span></p><p><span>As a result, gym owners usually lower their standards and hire people who either lack the right skills or aren’t a good cultural fit, just to fill the gap. This can lead to poor performance or even toxic dynamics within the team. Sound familiar?</span></p><p><span>But what if you could hire based on soft skills and turn an inexperienced candidate into a great coach in just 90 days?</span></p><p><span>This episode explores exactly that. Tim and Zach break down the systems they’ve implemented to onboard new coaches quickly and effectively, including the game-changing Semi-Private Pro app. These tools allow them to teach anyone – regardless of experience – the mechanics of coaching, the importance of standardized systems, and how to deliver an exceptional client experience.</span></p><p><span>If you’ve struggled with staff turnover or finding the “perfect” coach, tune in to learn how to rethink your hiring process and protect your gym from chaos.</span></p><p><span>Let’s dive in! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Coach turnover impacts client retention (01:28)</span></li><li><span>Building rapport through consistent coach-client interactions (06:17)</span></li><li><span>Soft skills as the foundation of great coaching (09:30)</span></li><li><span>Step-by-step onboarding system for new hires (17:11)</span></li><li><span>Preventing rogue behavior among coaches (19:42)</span></li><li><span>Standardized systems ensure smooth transitions (22:09)</span></li><li><span>Streamlining operations for scalability (26:44)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> e14ef7b4-be66-4191-a76d-d36bbc5b5d7d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c5fbda89-1b71-4561-b497-0e206834f3f8 Tue, 26 Nov 2024 09:00:00 +0000 1729 no full Relationship Proofing Your Policy Relationship Proofing Your Policy Tim Lyons and Randy Angsten Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients.

When clients face policies they don’t agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally – canceling credit cards, threatening legal action, or leaving negative reviews – undoing years of goodwill in a matter of moments.

The truth is, enforcing policies isn’t just about the rules.

At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, it’s time to create policies that preserve relationships without compromising your bottom line.

Because, in most cases, it’s not about stricter rules – it’s about clearer communication.

In this episode, Tim and Zach break down why clients often see gym memberships as relationships, not transactions, and how this emotional mindset drives conflict over policies. They share strategies for crafting "relationship-proof" policies that feel fair and maintain trust, even when clients need to cancel or reschedule.

If you’re tired of being the “bad guy” every time you enforce a policy, tune in to this episode to learn how to turn friction into loyalty while protecting your business and keeping clients happy.

Let’s dive in! 

Key Takeaways:

  • Intro (00:00)
  • Relationship-proofing policies (01:12)
  • Why policy enforcement alienates clients (02:48)
  • Emotional vs. transactional client mindset (04:08)
  • Reevaluating cancellation policies (08:35)
  • Proactive client education on policies (13:43)
  • Making strategic exceptions for trust (16:57)
  • Why clients expect refunds for missed services (24:58)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients.</span></p><p><span>When clients face policies they don’t agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally – canceling credit cards, threatening legal action, or leaving negative reviews – undoing years of goodwill in a matter of moments.</span></p><p><span>The truth is, enforcing policies isn’t just about the rules.</span></p><p><span>At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, it’s time to create policies that preserve relationships without compromising your bottom line. </span></p><p><span>Because, in most cases, it’s not about stricter rules – it’s about clearer communication.</span></p><p><span>In this episode, Tim and Zach break down why clients often see gym memberships as relationships, not transactions, and how this emotional mindset drives conflict over policies. They share strategies for crafting &#34;relationship-proof&#34; policies that feel fair and maintain trust, even when clients need to cancel or reschedule.</span></p><p><span>If you’re tired of being the “bad guy” every time you enforce a policy, tune in to this episode to learn how to turn friction into loyalty while protecting your business and keeping clients happy.</span></p><p><span>Let’s dive in! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Relationship-proofing policies (01:12)</span></li><li><span>Why policy enforcement alienates clients (02:48)</span></li><li><span>Emotional vs. transactional client mindset (04:08)</span></li><li><span>Reevaluating cancellation policies (08:35)</span></li><li><span>Proactive client education on policies (13:43)</span></li><li><span>Making strategic exceptions for trust (16:57)</span></li><li><span>Why clients expect refunds for missed services (24:58)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> ee7a7b46-2700-43c5-acf9-edae6552ba55 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/42225790-a667-4971-bfaf-b11cd39aa211 Thu, 21 Nov 2024 09:00:00 +0000 1634 no full Why Gyms Fail Semi-Private Why Gyms Fail Semi-Private Tim Lyons and Randy Angsten "My clients don’t want this."

How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.

In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.

They explain the critical role of communication in helping clients see the value of semi-private training. It’s not enough to quietly add it to the price sheet or mention it in passing – you need a strategy, a launch plan, and a clear message that frames this shift as a win for your members.

The truth is, it’s not that your clients won’t buy into semi-private training – it’s that they don’t understand it yet. And when you fail to explain its benefits, you set yourself up for failure before you even start.

If you’re ready to stop letting fear hold you back and start making the shift that can double your revenue and improve your clients’ results, this episode is your guide.

Tune in to learn the step-by-step process that Tim and Randy have used to help gym owners make the leap to semi-private training – and thrive.

Don’t let fear keep you stuck. Listen now and start building the gym of the future! 

Key Takeaways:

  • Intro (00:00)
  • Gym training models (00:27)
  • Why semi-private training is profitable (01:15)
  • Common pitfalls in model transitions (02:30)
  • Importance of clear communication (05:53)
  • Using Semi-Private Pro as your secret weapon (10:41)
  • Gym owners’ fear of change (16:53)
  • Industry trends and client expectations (19:02)
  • Final thoughts (22:43)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>&#34;My clients don’t want this.&#34;</em></p><p><span>How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.</span></p><p><span>In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.</span></p><p><span>They explain the critical role of communication in helping clients see the value of semi-private training. It’s not enough to quietly add it to the price sheet or mention it in passing – you need a strategy, a launch plan, and a clear message that frames this shift as a win for your members.</span></p><p><span>The truth is, it’s not that your clients won’t buy into semi-private training – it’s that they don’t understand it yet. And when you fail to explain its benefits, you set yourself up for failure before you even start.</span></p><p><span>If you’re ready to stop letting fear hold you back and start making the shift that can double your revenue and improve your clients’ results, this episode is your guide.</span></p><p><span>Tune in to learn the step-by-step process that Tim and Randy have used to help gym owners make the leap to semi-private training – and thrive.</span></p><p><span>Don’t let fear keep you stuck. Listen now and start building the gym of the future! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Gym training models (00:27)</span></li><li><span>Why semi-private training is profitable (01:15)</span></li><li><span>Common pitfalls in model transitions (02:30)</span></li><li><span>Importance of clear communication (05:53)</span></li><li><span>Using Semi-Private Pro as your secret weapon (10:41)</span></li><li><span>Gym owners’ fear of change (16:53)</span></li><li><span>Industry trends and client expectations (19:02)</span></li><li><span>Final thoughts (22:43)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get 30 days of </span><a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a><span> </span></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle  </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> ebf17954-565a-44ae-8fa8-2612c6d205fb https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7c7fcf0f-d958-4c16-96e2-eddac0751462 Tue, 19 Nov 2024 09:00:00 +0000 1442 no full Pennies On The Dollar Pennies On The Dollar Tim Lyons and Randy Angsten Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.

Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid foundation – can attract buyers or ensure a smooth handover when you’re ready to step away. 

In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, and provide the “owner benefit” that boosts valuation.

If you’re tired of hearing that your gym might only be worth “pennies on the dollar,” tune in as Tim and Randy unpack how to:

  • Start planning for your exit now – even if it’s years away
  • Maximize the value of every member, not just the membership count
  • Build systems that make your gym a turnkey business rather than a 60-hour-a-week job

In the end, a sustainable, scalable gym business is the difference between an asset worth selling and a job you can’t give away.

Tune in to learn how to set your gym up for lasting success! 

Key Takeaways:

  • Intro (00:00)
  • Treating your gym as a retirement asset (02:06)
  • How to calculate owner benefit (07:35)
  • Prioritizing net over gross revenue (13:06)
  • Transitioning from operations to systematization (15:02)
  • Avoiding “shiny object syndrome” in business (21:00)
  • The importance of planning an exit (24:06)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.</p><p>Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid foundation – can attract buyers or ensure a smooth handover when you’re ready to step away. </p><p>In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, and provide the “owner benefit” that boosts valuation.</p><p>If you’re tired of hearing that your gym might only be worth “pennies on the dollar,” tune in as Tim and Randy unpack how to:</p><ul><li>Start planning for your exit now – even if it’s years away</li><li>Maximize the value of every member, not just the membership count</li><li>Build systems that make your gym a turnkey business rather than a 60-hour-a-week job</li></ul><p>In the end, a sustainable, scalable gym business is the difference between an asset worth selling and a job you can’t give away.</p><p>Tune in to learn how to set your gym up for lasting success! </p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Treating your gym as a retirement asset (02:06)</li><li>How to calculate owner benefit (07:35)</li><li>Prioritizing net over gross revenue (13:06)</li><li>Transitioning from operations to systematization (15:02)</li><li>Avoiding “shiny object syndrome” in business (21:00)</li><li>The importance of planning an exit (24:06)</li></ul><p><strong>Additional Resources:</strong></p><p>- Get 30 days of <a href="https://www.semiprivatepro.com/trial" rel="nofollow">Semi-Private Pro on us!</a></p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0ee6394c-bc61-44bb-b238-038b163ceb54 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2d46fd69-64d2-4223-9d42-7eee2daf42d1 Thu, 14 Nov 2024 11:49:40 +0000 1550 no full Maximize Your Content Game Maximize Your Content Game Tim Lyons and Randy Angsten You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.

In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere – from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time. 

Imagine how much time you would save! 

But it’s not just about that. You can also track the interactions with your content to target those who’ve already engaged with it. That way, you keep your business in front of the right people. 

And that’s actually the goal of every marketing endeavor – to build familiarity and trust among potential clients and reduce your ad spend in the process.

If you’re looking to build authority, drive leads, and make every piece of content count, Tim and Randy show you how to do it efficiently. 

Tune in to learn how repurposing can simplify your content strategy and keep your brand top-of-mind.

Key Takeaways:

Intro (00:00)

Content repurposing and its value (00:37)

Example of repurposing book content for podcasts and blogs (03:32)

Retargeting through customized ads based on browsing behavior (06:26)

Optimizing ad spend by focusing on retargeted audiences (09:29)

Finding content ideas (10:37)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.</span></p><p><span>In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere – from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time. </span></p><p><span>Imagine how much time you would save! </span></p><p><span>But it’s not just about that. You can also track the interactions with your content to target those who’ve already engaged with it. That way, you keep your business in front of the right people. </span></p><p><span>And that’s actually the goal of every marketing endeavor – to build familiarity and trust among potential clients and reduce your ad spend in the process.</span></p><p><span>If you’re looking to build authority, drive leads, and make every piece of content count, Tim and Randy show you how to do it efficiently. </span></p><p><span>Tune in to learn how repurposing can simplify your content strategy and keep your brand top-of-mind.</span></p><p><strong>Key Takeaways:</strong></p><p><span>Intro (00:00)</span></p><p><span>Content repurposing and its value (00:37)</span></p><p><span>Example of repurposing book content for podcasts and blogs (03:32)</span></p><p><span>Retargeting through customized ads based on browsing behavior (06:26)</span></p><p><span>Optimizing ad spend by focusing on retargeted audiences (09:29)</span></p><p><span>Finding content ideas (10:37)</span></p><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> f8b45ea6-1611-4602-91e6-ee6f919cdcbd https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/dbd3649f-8e4c-4635-87e7-fb8ef10e37ef Tue, 12 Nov 2024 09:00:00 +0000 732 no full Your Facebook Ads Your Facebook Ads Tim Lyons and Randy Angsten Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.

Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine.

In this episode, Tim and Randy dive into what’s behind these changes, taking into account economic shifts and the effects of election season on consumer confidence.

If you join them, you’ll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the “Netflix trial” approach and why depending on one marketing method alone – like Facebook – can hold your gym back in the long run.

Tune in to get practical advice on adjusting your hooks and offers to ensure your gym’s growth remains steady and sustainable.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Facebook ads as a gym marketing foundation (00:27)
  • Decreased ROAS over recent months (02:07)
  • Rise in lead no-shows and cancellations (05:26)
  • Revisiting the "Netflix trial" for gym memberships (10:48)
  • Benefits of giving potential clients a "commitment-free" start (14:09)
  • Importance of adapting hooks and offers (20:13)
  • Calculating ROAS to maintain ad spend efficiency (21:54)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.</span></p><p><span>Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can&#39;t help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine.</span></p><p><span>In this episode, Tim and Randy dive into what’s behind these changes, taking into account economic shifts and the effects of election season on consumer confidence.</span></p><p><span>If you join them, you’ll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the “Netflix trial” approach and why depending on one marketing method alone – like Facebook – can hold your gym back in the long run.</span></p><p><span>Tune in to get practical advice on adjusting your hooks and offers to ensure your gym’s growth remains steady and sustainable.</span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Facebook ads as a gym marketing foundation (00:27)</span></li><li><span>Decreased ROAS over recent months (02:07)</span></li><li><span>Rise in lead no-shows and cancellations (05:26)</span></li><li><span>Revisiting the &#34;Netflix trial&#34; for gym memberships (10:48)</span></li><li><span>Benefits of giving potential clients a &#34;commitment-free&#34; start (14:09)</span></li><li><span>Importance of adapting hooks and offers (20:13)</span></li><li><span>Calculating ROAS to maintain ad spend efficiency (21:54)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> c7a4ba78-56aa-4292-bb65-715246813b0e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/4448c8b6-c73f-4084-b4f0-57f1fdeef203 Thu, 07 Nov 2024 09:00:00 +0000 1491 no full Iron Circle Maryland Recap Iron Circle Maryland Recap Tim Lyons and Randy Angsten What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.

This wasn’t the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar challenges.

It was a chance to share openly, learn from one another, and leave with practical tools to grow their gyms. In this episode, Tim and Randy walk through the highlights from Maryland.

Here’s a sneak peek at what you’ll hear about:

  • The power of informed choices and why thinking differently is key
  • The importance of setting goals that go beyond the daily grind to enable real growth
  • The value of community and shared knowledge
  • How stepping outside comfort zones brings renewed energy and focus

Tune in to hear takeaways that could fuel your next steps. 

Key Takeaways:

  • Intro (00:00)
  • Importance of immediate action post-event (01:26)
  • The "Werewolf" game on informed minorities (02:21)
  • Gino Wickman’s session on three-year visioning (04:25)
  • Fun and bonding activities like the Iron Circle Olympics (09:08)
  • Importance of open sharing within the Iron Circle community (10:56)
  • Body language insights from Christopher Carter (12:51)
  • Emotional breakthroughs in the fire-walking ceremony (15:30)
  • Future Iron Circle events and membership opportunities (18:36)

Additional Resources:

- Learn more about The Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.</p><p>This wasn’t the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar challenges.</p><p>It was a chance to share openly, learn from one another, and leave with practical tools to grow their gyms. In this episode, Tim and Randy walk through the highlights from Maryland.</p><p>Here’s a sneak peek at what you’ll hear about:</p><ul><li>The power of informed choices and why thinking differently is key</li><li>The importance of setting goals that go beyond the daily grind to enable real growth</li><li>The value of community and shared knowledge</li><li>How stepping outside comfort zones brings renewed energy and focus</li></ul><p>Tune in to hear takeaways that could fuel your next steps. </p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Importance of immediate action post-event (01:26)</span></li><li><span>The &#34;Werewolf&#34; game on informed minorities (02:21)</span></li><li><span>Gino Wickman’s session on three-year visioning (04:25)</span></li><li><span>Fun and bonding activities like the Iron Circle Olympics (09:08)</span></li><li><span>Importance of open sharing within the Iron Circle community (10:56)</span></li><li><span>Body language insights from Christopher Carter (12:51)</span></li><li><span>Emotional breakthroughs in the fire-walking ceremony (15:30)</span></li><li><span>Future Iron Circle events and membership opportunities (18:36)</span></li></ul><p><strong>Additional Resources:</strong></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle</a> </p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 50c1716a-a438-4745-a3e3-ff5722d4378f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/163fb068-c129-4574-9bc8-7500ee8065a7 Tue, 05 Nov 2024 09:00:00 +0000 1346 no full Grassroots Gift Card Campaign Grassroots Gift Card Campaign Tim Lyons and Randy Angsten Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.

Here’s the idea: partner with local kids’ sports teams to sell gym-branded gift cards. It’s a win-win – teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.

Families support their kids’ teams while also gaining a month of training at your gym. And because they’ve paid for these cards, they’re more likely to show up, creating a stronger, more loyal membership base.

This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients – without the need for constant paid ads or quick promos.

Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?

Tune in as Tim and Randy explain the details on how to make it happen.

Key Takeaways:

  • Intro (00:00)
  • The grassroots gift card campaign concept (00:40)
  • Partnering with youth sports for fundraising (02:50)
  • Setting the card’s value and pricing structure (04:25)
  • The importance of commitment through paid gift cards (06:00)
  • How CRM automation supports lead nurturing (07:55)
  • Local engagement: expanding beyond youth sports teams (10:30)
  • Recap (14:55)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.</p><p>Here’s the idea: partner with local kids’ sports teams to sell gym-branded gift cards. It’s a win-win – teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.</p><p>Families support their kids’ teams while also gaining a month of training at your gym. And because they’ve paid for these cards, they’re more likely to show up, creating a stronger, more loyal membership base.</p><p>This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients – without the need for constant paid ads or quick promos.</p><p>Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?</p><p>Tune in as Tim and Randy explain the details on how to make it happen.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The grassroots gift card campaign concept (00:40)</li><li>Partnering with youth sports for fundraising (02:50)</li><li>Setting the card’s value and pricing structure (04:25)</li><li>The importance of commitment through paid gift cards (06:00)</li><li>How CRM automation supports lead nurturing (07:55)</li><li>Local engagement: expanding beyond youth sports teams (10:30)</li><li>Recap (14:55)</li></ul><p><strong>Additional Resources:</strong></p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9f65b134-0d89-4807-9835-232977f2b1a8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b6bcef92-0bda-4c33-923c-827ee40b1624 Thu, 31 Oct 2024 08:00:00 +0000 1044 no full Dominate Your Black Friday Campaign Dominate Your Black Friday Campaign Tim Lyons and Randy Angsten For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. 

But let’s be real – throwing out a big discount isn’t the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.

In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple “good-better-best” pricing strategy that adds extra value instead of just cutting prices. 

You’ll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it's more important than ever to focus on getting clients to commit for the long term.

Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level! 

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • How Black Friday impacts your business revenue (01:55)
  • Adapting strategies to this year’s unique economic climate (06:11)
  • Using the “good-better-best” approach for pricing (08:00)
  • Creating more value without discounting your services (12:24)
  • Making the most of Cyber Monday to boost sales (18:28)
  • Acquiring new clients with gift card campaigns (21:41)
  • Leveraging referral programs to attract quality leads (25:02)
  • Keeping your email list engaged for better results (27:04)
  • Recap (28:19)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. </p><p>But let’s be real – throwing out a big discount isn’t the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.</p><p>In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple “good-better-best” pricing strategy that adds extra value instead of just cutting prices. </p><p>You’ll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it&#39;s more important than ever to focus on getting clients to commit for the long term.</p><p>Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level! </p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>How Black Friday impacts your business revenue (01:55)</li><li>Adapting strategies to this year’s unique economic climate (06:11)</li><li>Using the “good-better-best” approach for pricing (08:00)</li><li>Creating more value without discounting your services (12:24)</li><li>Making the most of Cyber Monday to boost sales (18:28)</li><li>Acquiring new clients with gift card campaigns (21:41)</li><li>Leveraging referral programs to attract quality leads (25:02)</li><li>Keeping your email list engaged for better results (27:04)</li><li>Recap (28:19)</li></ul><p><strong>Additional Resources:</strong></p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> a2bf692d-a0a6-4acc-b4ef-aecfcb871abf https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/28f30bf0-9946-4aee-9a2a-288e2b3de925 Tue, 29 Oct 2024 08:00:00 +0000 1776 no full The Three-Legged Stool The Three-Legged Stool Tim Lyons and Randy Angsten Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.

Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.

In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:

  • Systems prevent daily operations from falling apart
  • Automation ensures a seamless client journey from start to finish
  • Lead generation keeps your growth engine running

Skip any of these, and you’re left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.

Ready to transform your gym from a wobbly mess into a rock-solid operation?

Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • The three-legged stool concept (00:54)
  • Systems, automation, and lead generation as gym business pillars (02:24)
  • The risks of pushing leads into a broken system (05:21)
  • Impact of staff turnover on client retention (08:32)
  • Acquiring new clients vs. retaining existing ones (10:34)
  • The importance of documented processes (14:59)
  • Business Accelerator program overview (15:47)
  • Recap (17:45)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.</span></p><p><span>Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.</span></p><p><span>In this episode, Tim and Randy explain the &#34;three-legged stool&#34; approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:</span></p><ul><li><span>Systems prevent daily operations from falling apart</span></li><li><span>Automation ensures a seamless client journey from start to finish</span></li><li><span>Lead generation keeps your growth engine running</span></li></ul><p><span>Skip any of these, and you’re left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.</span></p><p><span>Ready to transform your gym from a wobbly mess into a rock-solid operation?</span></p><p><span>Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.</span></p><p><span>Tune in now!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The three-legged stool concept (00:54)</span></li><li><span>Systems, automation, and lead generation as gym business pillars (02:24)</span></li><li><span>The risks of pushing leads into a broken system (05:21)</span></li><li><span>Impact of staff turnover on client retention (08:32)</span></li><li><span>Acquiring new clients vs. retaining existing ones (10:34)</span></li><li><span>The importance of documented processes (14:59)</span></li><li><span>Business Accelerator program overview (15:47)</span></li><li><span>Recap (17:45)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 54e0d77d-28e5-4b65-8873-7ab7924087b8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d9daf8ae-72e0-405f-adc5-5c069667267f Thu, 24 Oct 2024 08:00:00 +0000 1122 no full Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 2) Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 2) Tim Lyons and Randy Angsten The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.

In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.

In this episode, Lindsay explains:

  • How to craft job descriptions that attract candidates with high EQ
  • Ways to assess resourcefulness and problem-solving during interviews
  • The high costs of keeping a cultural misfit and its impact on team morale

Tune in to learn why soft skills should be a priority for fitness business owners and how investing in EQ can transform your gym’s environment and boost profitability.

Let's dive in! 

P.S. If you missed the first part of the interview, be sure to check it out here!

Key Takeaways:

  • Intro (00:00)
  • Marketing job openings like services to attract the right candidates (00:28)
  • Evaluate resourcefulness in interview scenarios (07:05)
  • Slow hiring and quick firing leads to better staff quality (10:42)
  • Controllables vs. uncontrollables in hiring challenges (15:37)
  • Tap into local community groups to find potential coaches (19:13)
  • Investing in EQ training boosts revenue and reduces churn (23:42)
  • Balancing hard skills (certifications) with EQ training (25:47)
  • Lindsay’s leadership coaching programs (28:02)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.</span></p><p><span>In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.</span></p><p><span>In this episode, Lindsay explains:</span></p><ul><li><span>How to craft job descriptions that attract candidates with high EQ</span></li><li><span>Ways to assess resourcefulness and problem-solving during interviews</span></li><li><span>The high costs of keeping a cultural misfit and its impact on team morale</span></li></ul><p><span>Tune in to learn why soft skills should be a priority for fitness business owners and how investing in EQ can transform your gym’s environment and boost profitability.</span></p><p><span>Let&#39;s dive in! </span></p><p><span>P.S. If you missed the first part of the interview, be sure to check it out </span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">here!</a></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Marketing job openings like services to attract the right candidates (00:28)</span></li><li><span>Evaluate resourcefulness in interview scenarios (07:05)</span></li><li><span>Slow hiring and quick firing leads to better staff quality (10:42)</span></li><li><span>Controllables vs. uncontrollables in hiring challenges (15:37)</span></li><li><span>Tap into local community groups to find potential coaches (19:13)</span></li><li><span>Investing in EQ training boosts revenue and reduces churn (23:42)</span></li><li><span>Balancing hard skills (certifications) with EQ training (25:47)</span></li><li><span>Lindsay’s leadership coaching programs (28:02)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 2a8716c2-6bac-4bff-b172-6b854846429b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e31e6fb2-137f-4c7d-bec6-6d9325603992 Tue, 22 Oct 2024 08:00:00 +0000 1806 no full Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 1) Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 1) Tim Lyons and Randy Angsten We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true. 

Many gym owners focus only on the technical skills of their staff when hiring and often overlook the emotional intelligence needed to ensure the day-to-day activities in the gym run smoothly. 

But what happens when your coaches can't connect with clients? Or if they struggle with tough conversations? Or leave you frustrated because they don't know how to communicate with each other or resolve conflict? 

It's easy to assume these soft skills are common sense. But the truth is, you can't expect your 23-year-old coach to know how to handle every (or any) situation – it's on you to guide them. 

In this episode, Tim and Randy sit down with Lindsay Vastola, an expert in emotional intelligence and a member of the Iron Circle. Lindsay explains why neglecting soft skills can come at a high cost, impacting everything from staff performance to client retention. 

Tune in and learn how to turn EQ from a silent killer in your business into your biggest asset.

Key Takeaways:

  • Intro (00:00)
  • Importance of emotional intelligence (02:05)
  • The five key components of emotional intelligence (05:28)
  • Assume nothing, train everything (08:06)
  • A real-world example of soft skills undermining a coaching team (14:54)
  • Hire for emotional intelligence over technical skills (23:03)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it&#39;s true. </span></p><p><span>Many gym owners focus only on the technical skills of their staff when hiring and often overlook the emotional intelligence needed to ensure the day-to-day activities in the gym run smoothly. </span></p><p><span>But what happens when your coaches can&#39;t connect with clients? Or if they struggle with tough conversations? Or leave you frustrated because they don&#39;t know how to communicate with each other or resolve conflict? </span></p><p><span>It&#39;s easy to assume these soft skills are common sense. But the truth is, you can&#39;t expect your 23-year-old coach to know how to handle every (or any) situation – it&#39;s on you to guide them. </span></p><p><span>In this episode, Tim and Randy sit down with Lindsay Vastola, an expert in emotional intelligence and a member of the Iron Circle. Lindsay explains why neglecting soft skills can come at a high cost, impacting everything from staff performance to client retention. </span></p><p><span>Tune in and learn how to turn EQ from a silent killer in your business into your biggest asset.</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Importance of emotional intelligence (02:05)</span></li><li><span>The five key components of emotional intelligence (05:28)</span></li><li><span>Assume nothing, train everything (08:06)</span></li><li><span>A real-world example of soft skills undermining a coaching team (14:54)</span></li><li><span>Hire for emotional intelligence over technical skills (23:03)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 44eebb7e-621b-444d-a8b5-290619791092 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/bbbab00d-0d6c-438e-ad3b-45c2de74e8b2 Thu, 17 Oct 2024 08:00:00 +0000 1509 no full My Business Is Different My Business Is Different Tim Lyons and Randy Angsten "But my business is different."

How many times have you told yourself that? It’s a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others won’t apply to them.

In this episode, Tim and Randy break down the "my business is different" mindset that holds so many back from achieving real growth. 

They explain how the systems and processes that lead to success – whether in marketing, staffing, or automation – are universal and can be applied to any business, in any industry.

They share real-life examples of owners who initially resisted change, only to find that adopting proven methods resulted in significant growth in their businesses.

The truth is that your business isn’t that different. This belief is just an excuse to avoid making necessary changes that feel too emotionally difficult to face.

If you’re ready to stop making excuses and start making changes, this episode is for you.

Tune in to learn how to overcome this limiting mindset and start making the necessary changes to transform your business today!

Key Takeaways:

  • Intro (00:00)
  • The “my business is different” mindset (01:10)
  • Systems are key to lasting success (05:46)
  • Are you the biggest obstacle in your business? (09:11)
  • Act now or watch your business collapse (11:01)
  • Why immediate action is crucial for growth (15:06)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>&#34;But my business is different.&#34;</em></p><p><span>How many times have you told yourself that? It’s a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others won’t apply to them.</span></p><p><span>In this episode, Tim and Randy break down the &#34;my business is different&#34; mindset that holds so many back from achieving real growth. </span></p><p><span>They explain how the systems and processes that lead to success – whether in marketing, staffing, or automation – are universal and can be applied to any business, in any industry.</span></p><p><span>They share real-life examples of owners who initially resisted change, only to find that adopting proven methods resulted in significant growth in their businesses.</span></p><p><span>The truth is that your business isn’t that different. This belief is just an excuse to avoid making necessary changes that feel too emotionally difficult to face.</span></p><p><span>If you’re ready to stop making excuses and start making changes, this episode is for you.</span></p><p><span>Tune in to learn how to overcome this limiting mindset and start making the necessary changes to transform your business today!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The “my business is different” mindset (01:10)</span></li><li><span>Systems are key to lasting success (05:46)</span></li><li><span>Are you the biggest obstacle in your business? (09:11)</span></li><li><span>Act now or watch your business collapse (11:01)</span></li><li><span>Why immediate action is crucial for growth (15:06)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> a6d759b8-22a8-442d-be18-d8a1d18e166e https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/36bae2e8-89e2-43c3-8223-880ffd1f329d Tue, 15 Oct 2024 08:00:00 +0000 1119 no full The Truth Behind Your HighLevel Automation The Truth Behind Your HighLevel Automation Tim Lyons and Randy Angsten As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.

You might have experienced this frustration with different agencies offering you "custom solutions." However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.

In this episode, Tim and Randy break down the chaos surrounding HighLevel automation tools.

They reveal how gym owners are being locked into multiple platforms that barely scratch the surface of what a gym actually needs for real growth. These tools often stop at lead generation, leaving the crucial aspects of client retention, communication, and long-term relationship-building entirely out of the picture.

If you can’t control the client's journey from start to finish, you’ll always be at the mercy of various agencies and their solutions. Their main focus is usually getting you locked into monthly subscriptions rather than helping your business grow.

That’s why owning your automation system is key. Curious to find out how to finally take control of your business?

Tune in to this episode to learn how you can build a system that works for your gym and your clients, not just for an agency’s bottom line.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Overview of Iron Circle and upcoming events (00:56)
  • HighLevel automation software explained (03:22)
  • Why HighLevel automations fail (07:45)
  • Importance of owning your automation system (21:32)
  • Warning about reliance on agency-built solutions (26:54)
  • Conclusion (27:48)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don&#39;t serve the full client journey.</span></p><p><span>You might have experienced this frustration with different agencies offering you &#34;custom solutions.&#34; However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.</span></p><p><span>In this episode, Tim and Randy break down the chaos surrounding HighLevel automation tools.</span></p><p><span>They reveal how gym owners are being locked into multiple platforms that barely scratch the surface of what a gym actually needs for real growth. These tools often stop at lead generation, leaving the crucial aspects of client retention, communication, and long-term relationship-building entirely out of the picture.</span></p><p><span>If you can’t control the client&#39;s journey from start to finish, you’ll always be at the mercy of various agencies and their solutions. Their main focus is usually getting you locked into monthly subscriptions rather than helping your business grow.</span></p><p><span>That’s why owning your automation system is key. Curious to find out how to finally take control of your business?</span></p><p><span>Tune in to this episode to learn how you can build a system that works for your gym and your clients, not just for an agency’s bottom line.</span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Overview of Iron Circle and upcoming events (00:56)</span></li><li><span>HighLevel automation software explained (03:22)</span></li><li><span>Why HighLevel automations fail (07:45)</span></li><li><span>Importance of owning your automation system (21:32)</span></li><li><span>Warning about reliance on agency-built solutions (26:54)</span></li><li><span>Conclusion (27:48)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 1fe9ff33-e29f-47cd-8a39-aebc57813e03 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d701830e-4bc0-449f-8512-2d6297ba5f3d Thu, 10 Oct 2024 08:00:00 +0000 1850 no full 4x5 Performance Model 4x5 Performance Model Tim Lyons and Randy Angsten Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping they’ll do their best and grow on their own?

Many gym owners don’t have a structured plan to develop their coaches' skills or reward them for hitting performance benchmarks. But without a solid evaluation system, these gyms risk high turnover and stagnation (not to mention missed opportunities for growth).

In this episode, Tim and his fitness director, Zach, break down the "4x5 Performance Evaluation" tool that gyms worldwide are now adopting. This system allows coaches to be graded in four critical areas – teamwork, standards, client experience, and expertise – on a scale of 1 to 5, and it gives your coaches the possibility for continuous improvement.

Tim and Zach talk about the impact of this tool, how it helps coaches understand exactly what's expected of them, and how it can elevate both individual and team performance. They also explain why this approach makes all the difference in creating a sustainable, thriving business.

So, if you’re serious about helping your coaches grow, keeping them engaged, and ensuring your gym operations run smoothly, this episode is for you.

Tune in to learn in just 10 minutes how the 4x5 system can transform your gym’s coaching culture.

Let's dive in! 

Key Takeaways:

  • Intro (00:00)
  • 4x5 performance evaluation tool for coaches (00:57)
  • Four categories breakdown (02:24)
  • Scoring system and potential for bonuses (04:23)
  • Review process and development (08:25)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping they’ll do their best and grow on their own?</span></p><p><span>Many gym owners don’t have a structured plan to develop their coaches&#39; skills or reward them for hitting performance benchmarks. But without a solid evaluation system, these gyms risk high turnover and stagnation (not to mention missed opportunities for growth).</span></p><p><span>In this episode, Tim and his fitness director, Zach, break down the &#34;4x5 Performance Evaluation&#34; tool that gyms worldwide are now adopting. This system allows coaches to be graded in four critical areas – teamwork, standards, client experience, and expertise – on a scale of 1 to 5, and it gives your coaches the possibility for continuous improvement.</span></p><p><span>Tim and Zach talk about the impact of this tool, how it helps coaches understand exactly what&#39;s expected of them, and how it can elevate both individual and team performance. They also explain why this approach makes all the difference in creating a sustainable, thriving business.</span></p><p><span>So, if you’re serious about helping your coaches grow, keeping them engaged, and ensuring your gym operations run smoothly, this episode is for you.</span></p><p><span>Tune in to learn in just 10 minutes how the 4x5 system can transform your gym’s coaching culture.</span></p><p><span>Let&#39;s dive in! </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>4x5 performance evaluation tool for coaches (00:57)</span></li><li><span>Four categories breakdown (02:24)</span></li><li><span>Scoring system and potential for bonuses (04:23)</span></li><li><span>Review process and development (08:25)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 10e79713-17b7-4d21-a9b6-eb73720c3398 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/635710f8-d587-435c-ba93-e7fcf0cb4370 Tue, 08 Oct 2024 08:00:00 +0000 654 no full The Most Important Position In The Gym The Most Important Position In The Gym Tim Lyons and Randy Angsten When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?

Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling.

It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director. 

A strong director can oversee operations, manage staff, and drive growth – allowing you to focus on bigger-picture strategies. Without this role in place, you're stuck in the grind of everyday responsibilities, making it impossible to step away.

In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works.

They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it's like to manage operations, train staff, and drive sales – all responsibilities that once fell on Tim's shoulders.

Tune in as Tim and Zach share how they achieved both operational success and room for business growth.

Let's dive in! 

Key Takeaways:

  • Intro (00:00)
  • Why gym owners hold too much control (01:30)
  • Director’s duties: management, sales, operations (04:49)
  • Empowering directors boosts business growth (09:09)
  • Fitness directors must master communication with gym owners (11:27)
  • Remove yourself from daily operations (13:41)
  • Best DISC personality types – gym owners vs. fitness directors (15:24)
  • Creating the right environment for a great fitness director (18:29)
  • The key role of a competent director in selling your gym (24:11)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When was the last time you focused on your gym&#39;s delta? Last week? Last month? You can&#39;t remember?</p><p>Most gym owners don&#39;t have enough time to focus on actual growth because they&#39;re too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it&#39;s actually an obstacle that sabotages business scaling.</p><p>It&#39;s ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director. </p><p>A strong director can oversee operations, manage staff, and drive growth – allowing you to focus on bigger-picture strategies. Without this role in place, you&#39;re stuck in the grind of everyday responsibilities, making it impossible to step away.</p><p>In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works.</p><p>They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it&#39;s like to manage operations, train staff, and drive sales – all responsibilities that once fell on Tim&#39;s shoulders.</p><p>Tune in as Tim and Zach share how they achieved both operational success and room for business growth.</p><p>Let&#39;s dive in! </p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Why gym owners hold too much control (01:30)</span></li><li><span>Director’s duties: management, sales, operations (04:49)</span></li><li><span>Empowering directors boosts business growth (09:09)</span></li><li><span>Fitness directors must master communication with gym owners (11:27)</span></li><li><span>Remove yourself from daily operations (13:41)</span></li><li><span>Best DISC personality types – gym owners vs. fitness directors (15:24)</span></li><li><span>Creating the right environment for a great fitness director (18:29)</span></li><li><span>The key role of a competent director in selling your gym (24:11)</span></li></ul><p><strong>Additional Resources:</strong></p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p>- Get access to the <a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p>- Tim&#39;s new book - <a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- A tool for deciding on new gym services – <a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a> </p><p>- <a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a> </p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a> </p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a> </p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a>  </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 38b188db-8fe2-4fd5-8eca-c6b317bdd28b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/fd2fe84d-1684-4742-b752-35bfaa5b6261 Thu, 03 Oct 2024 08:00:00 +0000 1578 no full Fireside Chat With Tim Grover Fireside Chat With Tim Grover Tim Lyons and Randy Angsten Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made – it's how much they'll cost you.

In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode – it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant.

Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he's learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments.

Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if they’re truly ready to make those sacrifices.

If you feel the pressure of balancing success with personal life, Grover’s advice will make you think differently about how to handle it all, even when things seem overwhelming.

Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit.

Let’s dive into lessons you can use in both your business and your life. 

Key Takeaways:

  • Intro (00:00)
  • Grover shares a personal story about family sacrifices (01:55)
  • The concept of obsession and winning (05:37)
  • Can winning be taught or is it in your DNA? (07:50)
  • The importance of embracing dark moments (09:00)
  • Making your circle smaller as you grow more successful (19:34)
  • Teaching children resilience and confidence (26:15)
  • Celebrating wins (29:05)
  • Setting goals and achieving unrealistic expectations (32:20)
  • Closing remarks (36:29)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn&#39;t if sacrifices will be made – it&#39;s how much they&#39;ll cost you.</span></p><p><span>In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn&#39;t a regular podcast episode – it&#39;s an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant.</span></p><p><span>Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he&#39;s learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments.</span></p><p><span>Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if they’re truly ready to make those sacrifices.</span></p><p><span>If you feel the pressure of balancing success with personal life, Grover’s advice will make you think differently about how to handle it all, even when things seem overwhelming.</span></p><p><span>Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit.</span></p><p><span>Let’s dive into lessons you can use in both your business and your life. </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Grover shares a personal story about family sacrifices (01:55)</span></li><li><span>The concept of obsession and winning (05:37)</span></li><li><span>Can winning be taught or is it in your DNA? (07:50)</span></li><li><span>The importance of embracing dark moments (09:00)</span></li><li><span>Making your circle smaller as you grow more successful (19:34)</span></li><li><span>Teaching children resilience and confidence (26:15)</span></li><li><span>Celebrating wins (29:05)</span></li><li><span>Setting goals and achieving unrealistic expectations (32:20)</span></li><li><span>Closing remarks (36:29)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> ccafc74c-2d31-469f-8491-cf024b2c67e4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/be32105f-9513-475f-ad31-51ba3ac15136 Tue, 01 Oct 2024 08:00:00 +0000 2323 no full 2024 Growth Summit Recap 2024 Growth Summit Recap Tim Lyons and Randy Angsten What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.

We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.

They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym run smoothly.

This time, Tim and Randy are talking about many topics covered at the Summit, and here are just a few of them:

  • Creating a gym design that makes you stand out from your competitors
  • Building systems that allow your business to grow without you being there 24/7
  • Using emotional intelligence to lead your team
  • The power of long-term financial strategies like infinite banking
  • Why it's crucial to focus on profits – not just revenue

Want to know how to turn your gym into a well-oiled machine? Join Tim and Randy and learn what the top gyms are doing differently and how you can implement these strategies in your gym business.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Growth Summit overview (00:45)
  • Gym operating systems and marketing strategies (02:00)
  • Real-time success stories from Summit attendees (04:16) 
  • The importance of celebrating success in business (05:57)
  • Emotional intelligence in leadership (09:39)
  • Leveraging gym design as a competitive advantage (12:48)
  • Wealth-building strategies through real estate and infinite banking (14:46)
  • Mindset and business success (22:00)
  • The next Growth Summit in Nashville (25:00)
  • Closing remarks (30:56)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.</span></p><p><span>We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.</span></p><p><span>They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym run smoothly.</span></p><p><span>This time, Tim and Randy are talking about many topics covered at the Summit, and here are just a few of them:</span></p><ul><li><span>Creating a gym design that makes you stand out from your competitors</span></li><li><span>Building systems that allow your business to grow without you being there 24/7</span></li><li><span>Using emotional intelligence to lead your team</span></li><li><span>The power of long-term financial strategies like infinite banking</span></li><li><span>Why it&#39;s crucial to focus on profits – not just revenue</span></li></ul><p><span>Want to know how to turn your gym into a well-oiled machine? Join Tim and Randy and learn what the top gyms are doing differently and how you can implement these strategies in your gym business.</span></p><p><span>Tune in now!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Growth Summit overview (00:45)</span></li><li><span>Gym operating systems and marketing strategies (02:00)</span></li><li><span>Real-time success stories from Summit attendees (04:16) </span></li><li><span>The importance of celebrating success in business (05:57)</span></li><li><span>Emotional intelligence in leadership (09:39)</span></li><li><span>Leveraging gym design as a competitive advantage (12:48)</span></li><li><span>Wealth-building strategies through real estate and infinite banking (14:46)</span></li><li><span>Mindset and business success (22:00)</span></li><li><span>The next Growth Summit in Nashville (25:00)</span></li><li><span>Closing remarks (30:56)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 2ee6c826-7a51-4944-a6dd-725cea781970 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c12127ab-2bef-4b71-b72f-ab77d27e2050 Thu, 26 Sep 2024 08:00:00 +0000 2120 no full Give Yourself Permission To Think Bigger Give Yourself Permission To Think Bigger Tim Lyons and Randy Angsten Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated.

That’s because working harder isn’t always the answer.

At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing your mindset.

In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why it’s crucial to surround yourself with people who are already where you want to be.

(Yeah, you already know – if you’re the smartest person in the room, you’re in the wrong room.)

They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies.

If you’re tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of mindset in business growth (00:58)
  • Making quantum leaps instead of incremental progress (02:10)
  • "Permission to think bigger" (03:38)
  • Working differently vs. working harder (05:42)
  • The mindset shift around money (07:53)
  • Moving from self-employed to business owner mindset (13:44)
  • How belief shapes your financial reality (17:56)
  • Introduction to the Iron Circle (21:16)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated.</span></p><p><span>That’s because working harder isn’t always the answer.</span></p><p><span>At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing your mindset.</span></p><p><span>In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why it’s crucial to surround yourself with people who are already where you want to be.</span></p><p><span>(Yeah, you already know – if you’re the smartest person in the room, you’re in the wrong room.)</span></p><p><span>They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies.</span></p><p><span>If you’re tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek.</span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Importance of mindset in business growth (00:58)</span></li><li><span>Making quantum leaps instead of incremental progress (02:10)</span></li><li><span>&#34;Permission to think bigger&#34; (03:38)</span></li><li><span>Working differently vs. working harder (05:42)</span></li><li><span>The mindset shift around money (07:53)</span></li><li><span>Moving from self-employed to business owner mindset (13:44)</span></li><li><span>How belief shapes your financial reality (17:56)</span></li><li><span>Introduction to the Iron Circle (21:16)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Get your early bird ticket for the </span><a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a><span> </span></p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- Tim&#39;s new book - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 060519bf-26ca-4cdc-b9f4-5ca966a2d2e4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6a4f1721-71bf-476d-873f-2654aa619adf Tue, 24 Sep 2024 08:00:00 +0000 1357 no full Simplify To Scale Simplify To Scale Tim Lyons and Randy Angsten Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.

That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.

It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue.

This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.

That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.

Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale!

Key Takeaways:

  • Intro (00:00)
  • Nashville Growth Summit and future events (01:27)
  • Challenges in reaching a million-dollar gym revenue (02:38)
  • Client retention - large group vs. semi-private (04:10)
  • Importance of revenue per hour (07:02)
  • Emotional attachment to services as a barrier (08:22)
  • Surround yourself with successful people (10:51)
  • Data drives better business decisions (14:43)
  • Closing thoughts (20:12)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.</p><p>That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.</p><p>It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue.</p><p>This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.</p><p>That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.</p><p>Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Nashville Growth Summit and future events (01:27)</li><li>Challenges in reaching a million-dollar gym revenue (02:38)</li><li>Client retention - large group vs. semi-private (04:10)</li><li>Importance of revenue per hour (07:02)</li><li>Emotional attachment to services as a barrier (08:22)</li><li>Surround yourself with successful people (10:51)</li><li>Data drives better business decisions (14:43)</li><li>Closing thoughts (20:12)</li></ul><p><strong>Additional Resources:</strong></p><p>- Get your early bird ticket for the <a href="https://fitprogrowthsummit.com/nash" rel="nofollow">2025 Growth Summit in Nashville</a> </p><p><span>- Get access to the </span><a href="https://winninggym.com/growth-summit-2024-recordings" rel="nofollow">2024 Growth Summit recordings</a></p><p><span>- </span><span>Tim&#39;s new book</span><span> - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- </span><span>Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> aedc3b9d-4b46-4962-8a63-9d0794e37c4f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/bb443af6-48b7-466e-a7a8-f3c8e2e91ce9 Thu, 19 Sep 2024 08:00:00 +0000 1240 no full The Key to Your Gym's Financial Success The Key to Your Gym's Financial Success Tim Lyons and Randy Angsten Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.

Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.

To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle.

In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success.

Tune in and start building a profitable, sustainable gym business today.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Recurring revenue is key (01:46)
  • The problem with short-term sales tactics (03:38)
  • The compounding effect of consistent revenue (07:05)
  • The dangers of desperation (08:29)
  • Why patience pays off in gym business (09:24)
  • Avoiding shiny object syndrome (12:44)

Additional Resources:

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.</p><p>Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.</p><p>To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle.</p><p>In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success.</p><p>Tune in and start building a profitable, sustainable gym business today.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Recurring revenue is key (01:46)</li><li>The problem with short-term sales tactics (03:38)</li><li>The compounding effect of consistent revenue (07:05)</li><li>The dangers of desperation (08:29)</li><li>Why patience pays off in gym business (09:24)</li><li>Avoiding shiny object syndrome (12:44)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- </span><span>Tim&#39;s new book</span><span> - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- </span><span>Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> faf98106-bedc-4236-b3c3-c05aaf042707 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/401d3eba-fd59-42ce-9503-338320731c1c Tue, 17 Sep 2024 08:00:00 +0000 1025 no full Interest vs. Impact Interest vs. Impact Tim Lyons and Randy Angsten We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.

But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?

If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them.

But that’s exactly what’s holding their business back.

To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business.

They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence.

Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Recap of Perform Better Summit (00:45)
  • Importance of business-focused sessions (02:28)
  • Trainers vs. gym owners (04:40)
  • Interest vs. business impact (05:50)
  • The importance of understanding financials (09:30)
  • Aligning decisions with business growth strategy (12:23)

Additional Resources:

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.</p><p>But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?</p><p>If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them.</p><p>But that’s exactly what’s holding their business back.</p><p>To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business.</p><p>They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence.</p><p>Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Recap of Perform Better Summit (00:45)</li><li>Importance of business-focused sessions (02:28)</li><li>Trainers vs. gym owners (04:40)</li><li>Interest vs. business impact (05:50)</li><li>The importance of understanding financials (09:30)</li><li>Aligning decisions with business growth strategy (12:23)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- </span><span>Tim&#39;s new book</span><span> - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- </span><span>Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> fd937ae0-b0da-4412-8407-973ab30d06ab https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ea201cb5-8c3f-466a-81cc-1c545437fc4f Thu, 12 Sep 2024 08:00:00 +0000 911 no full Attrition Problems? This May Sting a Bit… Attrition Problems? This May Sting a Bit… Tim Lyons and Randy Angsten When was the last time you looked at your client retention rate?

Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.

But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.

It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.

But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode.

Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back.

Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Attrition vs. retention (01:10)
  • Formula to calculate membership length and client lifetime value (03:54)
  • Improving client retention through service delivery (05:22)
  • Targeting the right type of clients for retention (08:20)
  • Maintaining consistency in client experience (09:59)
  • The impact of staffing changes (12:15)
  • Challenges with providing extra services like yoga or spin classes (14:49)
  • Communicating changes to members to avoid attrition (16:14)
  • Making strategic changes like transitioning to semi-private models (18:47)

Additional Resources:

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When was the last time you looked at your client retention rate?</p><p>Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.</p><p>But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.</p><p>It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.</p><p>But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode.</p><p>Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back.</p><p>Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Attrition vs. retention (01:10)</li><li>Formula to calculate membership length and client lifetime value (03:54)</li><li>Improving client retention through service delivery (05:22)</li><li>Targeting the right type of clients for retention (08:20)</li><li>Maintaining consistency in client experience (09:59)</li><li>The impact of staffing changes (12:15)</li><li>Challenges with providing extra services like yoga or spin classes (14:49)</li><li>Communicating changes to members to avoid attrition (16:14)</li><li>Making strategic changes like transitioning to semi-private models (18:47) </li></ul><p><strong>Additional Resources:</strong></p><p><span>- </span><span>Tim&#39;s new book</span><span> - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- </span><span>Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 718888d9-2dbd-4e23-afb4-4533816a833d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/655eff9a-203c-42f3-ad00-1a0a51cf7db8 Tue, 10 Sep 2024 08:00:00 +0000 1452 no full Fast Cash, Slow Death - The Dark Side Of Fitness Challenges Fast Cash, Slow Death - The Dark Side Of Fitness Challenges Tim Lyons and Randy Angsten Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?

But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.

Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.

Why does this happen?

Fitness challenges actually shift your focus from building a sustainable business to merely surviving the next few months. They set you back from achieving a steady, predictable stream of income from clients who truly value what you do.

So, how can you build a gym filled with loyal, long-term clients who trust your expertise and are committed to their fitness journey with you?

Tune in to this episode as Tim and Randy discuss exactly that. 

Join them as they reveal the dark side of fitness challenges and share strategies for creating a more sustainable, successful gym.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Difference between challenges and bracketed programs (01:10)
  • Impact of challenges on business model (03:13)
  • "Second slide customers" concept (07:02)
  • Ethical concerns about fitness challenges (09:58)
  • Long-term vs. short-term client value (12:28)
  • Revenue patterns in challenge-based gyms (16:39)
  • Closing thoughts on sustainable gym business models (18:11)

Additional Resources:

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?</p><p>But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.</p><p>Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.</p><p>Why does this happen?</p><p>Fitness challenges actually shift your focus from building a sustainable business to merely surviving the next few months. They set you back from achieving a steady, predictable stream of income from clients who truly value what you do.</p><p>So, how can you build a gym filled with loyal, long-term clients who trust your expertise and are committed to their fitness journey with you?</p><p>Tune in to this episode as Tim and Randy discuss exactly that. </p><p>Join them as they reveal the dark side of fitness challenges and share strategies for creating a more sustainable, successful gym.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Difference between challenges and bracketed programs (01:10)</li><li>Impact of challenges on business model (03:13)</li><li>&#34;Second slide customers&#34; concept (07:02)</li><li>Ethical concerns about fitness challenges (09:58)</li><li>Long-term vs. short-term client value (12:28)</li><li>Revenue patterns in challenge-based gyms (16:39)</li><li>Closing thoughts on sustainable gym business models (18:11)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- </span><span>Tim&#39;s new book</span><span> - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win by Tim Lyons</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- A tool for deciding on new gym services – </span><a href="https://winninggym.com/matrix" rel="nofollow">5-Question Matrix</a><span> </span></p><p><span>- </span><a href="https://sopinaday.com/" rel="nofollow">SOP in a Day Workshop</a><span> </span></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a><span> </span></p><p><span>- </span><span>Check out our </span><a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a><span> </span></p><p><span>- </span><a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a><span>  </span></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 4b9b26f2-e96f-4809-8d93-7775428918ef https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6e0a5a95-68a1-47af-84e7-f349392a5cfa Thu, 05 Sep 2024 08:00:00 +0000 1144 no full Your Community Won't Save You Your Community Won't Save You Tim Lyons and Randy Angsten ⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤

⁤Sounds great… but only if you're a client. ⁤

⁤Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. ⁤

⁤So, why is this happening? ⁤

⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. ⁤⁤It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already). ⁤

⁤The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable. ⁤

⁤By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym. ⁤

⁤Your gym isn't just a community center - it's a business, and you need to treat it that way. ⁤

⁤Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way. ⁤

⁤Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • Community events don't guarantee client retention (03:00)
  • Emotional decisions can hurt your business (07:41)
  • Price increases are necessary for business sustainability (09:51)
  • Selective client retention strategy (14:34)
  • Focus on core operations, not events (16:00)

Additional Resources:

- Built to Win by Tim Lyons - Tim's new book, available here

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤</span></p><p><span>⁤Sounds great… but only if you&#39;re a client. ⁤</span></p><p><span>⁤Because the truth is that despite everything you&#39;ve done, most of your clients will cancel their membership as soon as they get a better offer. ⁤</span></p><p><span>⁤So, why is this happening? ⁤</span></p><p><span>⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it&#39;s time to go, nothing can stop them. ⁤⁤It&#39;s a tough pill to swallow, but sooner or later, you&#39;ll face this reality in your own gym (if you haven&#39;t already). ⁤</span></p><p><span>⁤The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable. ⁤</span></p><p><span>⁤By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym. ⁤</span></p><p><span>⁤Your gym isn&#39;t just a community center - it&#39;s a business, and you need to treat it that way. ⁤</span></p><p><span>⁤Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way. ⁤</span></p><p><span>⁤Let&#39;s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Community events don&#39;t guarantee client retention (03:00)</span></li><li><span>Emotional decisions can hurt your business (07:41)</span></li><li><span>Price increases are necessary for business sustainability (09:51)</span></li><li><span>Selective client retention strategy (14:34)</span></li><li><span>Focus on core operations, not events (16:00)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- </span><span>Built to Win by Tim Lyons - Tim&#39;s new book, available </span><a href="https://timlyonsbook.com/" rel="nofollow">here</a></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 95bfdbcc-d0df-4219-aef3-e89dfa6ad0cc https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/44ef5324-28f9-4e05-8d37-68a55ed15034 Tue, 03 Sep 2024 08:00:00 +0000 1197 no full Body Composition Chat With InBody Body Composition Chat With InBody Tim Lyons and Randy Angsten "This can’t be right!"

Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.

It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health.

Yes, there is!

In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym.

Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company.

InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey.

In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI).

It might sound like a cliché, but you really don’t want to miss this episode.

Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape.

Don’t let your competition leave you behind – let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Bradley Davie’s background and journey to InBody (00:54)
  • Overview of InBody and its ecosystem (06:14)
  • InBody’s unique accuracy without empirical estimations (09:59)
  • Shifting gym marketing from weight loss to muscle gain (15:06)
  • Importance of interpreting and using InBody data (21:09)
  • InBody Academy and continuous learning (27:15)
  • Portable InBody devices for external marketing (34:44)

Additional Resources:

- Check out InBody

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>&#34;This can’t be right!&#34;</p><p>Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as &#34;overweight.&#34; This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.</p><p>It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health.</p><p>Yes, there is!</p><p>In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym.</p><p>Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company.</p><p>InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey.</p><p>In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI).</p><p>It might sound like a cliché, but you really don’t want to miss this episode.</p><p>Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape.</p><p>Don’t let your competition leave you behind – let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Bradley Davie’s background and journey to InBody (00:54)</li><li>Overview of InBody and its ecosystem (06:14)</li><li>InBody’s unique accuracy without empirical estimations (09:59)</li><li>Shifting gym marketing from weight loss to muscle gain (15:06)</li><li>Importance of interpreting and using InBody data (21:09)</li><li>InBody Academy and continuous learning (27:15)</li><li>Portable InBody devices for external marketing (34:44)</li></ul><p><strong>Additional Resources:</strong></p><p>- Check out <a href="https://inbodyusa.com/" rel="nofollow">InBody</a></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0d030c1d-ff46-40ce-94cb-650b136be438 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0feb8699-a3c8-4f03-9476-fe6ade6493e0 Thu, 29 Aug 2024 08:00:00 +0000 2188 no full Stretch Your Revenue With Evans Armantrading Jr. Stretch Your Revenue With Evans Armantrading Jr. Tim Lyons and Randy Angsten Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever? 

Well, maybe not forever, but definitely longer than you might think.

In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more.

Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle.

And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful? 

Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing.

Curious?

Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses.

You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Background on Evans Armantrading Jr. (00:26)
  • The skepticism and eventual acceptance of stretch therapy (02:12)
  • Marketing advantages of offering stretch therapy (04:38)
  • Business model and client conversion strategies (07:56)
  • Profit potential and minimal time investment (12:35)
  • Retention improvements through stretch therapy (18:41)
  • Client acquisition – training vs. stretch therapy (21:43)
  • Benefits of one-on-one stretch therapy sessions (26:00)
  • Stretch therapy promotion on Growth Summit (30:30)

Additional Resources:

- Unlock your gym’s potential with CNU Stretch

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Win an InBody 380 body composition scanner 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We&#39;re all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever? </span></p><p><span>Well, maybe not forever, but definitely longer than you might think.</span></p><p><span>In this episode, Randy and Zach chat with a guest who&#39;s cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more.</span></p><p><span>Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle.</span></p><p><span>And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful? </span></p><p><span>Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing.</span></p><p><span>Curious?</span></p><p><span>Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses.</span></p><p><span>You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Background on Evans Armantrading Jr. (00:26)</span></li><li><span>The skepticism and eventual acceptance of stretch therapy (02:12)</span></li><li><span>Marketing advantages of offering stretch therapy (04:38)</span></li><li><span>Business model and client conversion strategies (07:56)</span></li><li><span>Profit potential and minimal time investment (12:35)</span></li><li><span>Retention improvements through stretch therapy (18:41)</span></li><li><span>Client acquisition – training vs. stretch therapy (21:43)</span></li><li><span>Benefits of one-on-one stretch therapy sessions (26:00)</span></li><li><span>Stretch therapy promotion on Growth Summit (30:30)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Unlock your gym’s potential with </span><a href="https://cnustretch.com/" rel="nofollow">CNU Stretch</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 367c1057-25e2-41b2-871d-5b17989c8ae7 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ebec90ae-7bf9-442e-9e29-c76a3b3fd48d Tue, 27 Aug 2024 08:00:00 +0000 1986 no full The Gym Of The Future w/ Sean Maynard & Dr. Kendrick McCarty The Gym Of The Future w/ Sean Maynard & Dr. Kendrick McCarty Tim Lyons and Randy Angsten As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.

In this episode, Tim explores the next evolution of fitness with guests Sean Maynard and Dr. Kendrick McCarty from Inception Health.

They discuss how gyms are shifting from purely fitness-focused operations to more holistic health centers by integrating telemedicine, hormone therapy, and personalized health monitoring.

This approach not only enhances client results but also creates new revenue streams for gym owners.

By utilizing Inception Health's services, gym owners can differentiate themselves from competitors through advanced health offerings that address deeper issues like hormone imbalances and metabolic disorders.

Their approach integrates everything from blood panels to wearable tech data into one seamless system that benefits both the client and the gym.

Curious to know how this works? Tune in to this episode to hear more!

Key Takeaways:

  • Intro (00:00)
  • Shift toward holistic gym services (01:26)
  • Issues with traditional referral systems (03:47)
  • Inception Health's unique integration model (06:06)
  • Business benefits of partnership with Inception Health (15:23)
  • Comprehensive client monitoring portal (21:40)

Additional Resources:

- Learn more about Inception Health here: https://affiliates.inceptiontelehealth.com/profit

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.</p><p>In this episode, Tim explores the next evolution of fitness with guests Sean Maynard and Dr. Kendrick McCarty from Inception Health.</p><p>They discuss how gyms are shifting from purely fitness-focused operations to more holistic health centers by integrating telemedicine, hormone therapy, and personalized health monitoring.</p><p>This approach not only enhances client results but also creates new revenue streams for gym owners.</p><p>By utilizing Inception Health&#39;s services, gym owners can differentiate themselves from competitors through advanced health offerings that address deeper issues like hormone imbalances and metabolic disorders.</p><p>Their approach integrates everything from blood panels to wearable tech data into one seamless system that benefits both the client and the gym.</p><p>Curious to know how this works? Tune in to this episode to hear more!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Shift toward holistic gym services (01:26)</li><li>Issues with traditional referral systems (03:47)</li><li>Inception Health&#39;s unique integration model (06:06)</li><li>Business benefits of partnership with Inception Health (15:23)</li><li>Comprehensive client monitoring portal (21:40)</li></ul><p><strong>Additional Resources:</strong></p><p>- Learn more about Inception Health here: <a href="https://affiliates.inceptiontelehealth.com/profit" rel="nofollow">https://affiliates.inceptiontelehealth.com/profit</a></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> babd7e61-689a-4501-93c6-8c7f4fc80f8f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ee6635f2-b1ab-495a-99b1-1ab7b582181c Thu, 22 Aug 2024 08:00:00 +0000 1769 no full The Power Of Your Team The Power Of Your Team Tim Lyons and Randy Angsten What makes a gym business truly successful?

In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym.

Without team alignment, even the most well-thought-out strategies are doomed to fail.

You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients.

Systematizing communication and using canned responses are some examples of ways to ensure everyone is on the same page and prevent costly miscommunications.

Listen in to learn how to get your team’s buy-in before you introduce anything new.  

Key Takeaways:

  • Intro (00:00)
  • Built to Win by Tim Lyons - Tim's new book (00:39)
  • Importance of team buy-in (02:26)
  • How coaches influence client decisions (03:57)
  • Standardized communication is key (07:10)
  • Five-question matrix for evaluating new offerings (14:49)
  • Training team on communicating new services (16:23)

Additional Resources:

- Tim's new book available - Built to Win  

- A tool for deciding on new gym services - Five-Question Matrix 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Win an InBody 380 body composition scanner 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What makes a gym business truly successful?</p><p>In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team&#39;s belief and support can make or break the introduction of new services and products in a gym.</p><p>Without team alignment, even the most well-thought-out strategies are doomed to fail.</p><p>You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients.</p><p>Systematizing communication and using canned responses are some examples of ways to ensure everyone is on the same page and prevent costly miscommunications.</p><p>Listen in to learn how to get your team’s buy-in before you introduce anything new.  </p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Built to Win by Tim Lyons - Tim&#39;s new book (00:39)</li><li>Importance of team buy-in (02:26)</li><li>How coaches influence client decisions (03:57)</li><li>Standardized communication is key (07:10)</li><li>Five-question matrix for evaluating new offerings (14:49)</li><li>Training team on communicating new services (16:23)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Tim&#39;s new book available - </span><a href="https://timlyonsbook.com/" rel="nofollow">Built to Win</a><span>  </span></p><p><span>- A tool for deciding on new gym services - </span><a href="https://winninggym.com/matrix" rel="nofollow">Five-Question Matrix</a><span> </span></p><p><span>- Join the waitlist for tickets to the </span><a href="https://growthsummitchicago.com/" rel="nofollow">2024 FitPro Growth Summit</a></p><p>- Win an <a href="https://upvir.al/158055/lp158055" rel="nofollow">InBody 380 body composition scanner</a> </p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> cd804d9a-e523-4734-802b-6761c015f9d0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c6128fe9-f00a-4484-89fc-cd94db64e41f Tue, 20 Aug 2024 08:00:00 +0000 1070 no full Who's To Your Left Who's To Your Left Tim Lyons and Randy Angsten Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, making hard decisions all day without much support. This isolation will definitely limit your potential.

Nobody gets gym owners like fellow gym owners. There's possibly no problem you will ever face in your gym that another gym owner hasn't already faced.

Besides problems, you also need like-minded people to celebrate wins together.

In this episode, Tim and Randy discuss the importance of surrounding yourself with driven individuals like yourself to achieve growth and success as a gym owner.

Mastermind groups, like the Iron Circle or other specialized communities, will positively impact your trajectory as a gym owner. The collective experience and knowledge of peers lead to better decisions and substantial business growth.

Tim and Randy share powerful stories of how being part of the Iron Circle has transformed the lives of gym owners, leading to record profits, business expansions, and personal growth.

Tune in to discover the power of community in the fitness industry.

Don't let isolation hold you back any longer. Listen in for stories on how a community of like-minded individuals will impact your business and personal growth.

Key Takeaways:

  • Intro (00:00)
  • Unique challenges of gym ownership (03:14)
  • Difficulty in sharing wins with others (05:19)
  • Benefits of celebrating wins in a supportive group (09:08)
  • Example of problem-solving within the Iron Circle (13:54)
  • Success stories from Iron Circle members (17:16)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, making hard decisions all day without much support. This isolation will definitely limit your potential.</span></p><p><span>Nobody gets gym owners like fellow gym owners. There&#39;s possibly no problem you will ever face in your gym that another gym owner hasn&#39;t already faced.</span></p><p><span>Besides problems, you also need like-minded people to celebrate wins together.</span></p><p><span>In this episode, Tim and Randy discuss the importance of surrounding yourself with driven individuals like yourself to achieve growth and success as a gym owner.</span></p><p><span>Mastermind groups, like the Iron Circle or other specialized communities, will positively impact your trajectory as a gym owner. The collective experience and knowledge of peers lead to better decisions and substantial business growth.</span></p><p><span>Tim and Randy share powerful stories of how being part of the Iron Circle has transformed the lives of gym owners, leading to record profits, business expansions, and personal growth. </span></p><p><span>Tune in to discover the power of community in the fitness industry.</span></p><p><span>Don&#39;t let isolation hold you back any longer. Listen in for stories on how a community of like-minded individuals will impact your business and personal growth.</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Unique challenges of gym ownership (03:14)</span></li><li><span>Difficulty in sharing wins with others (05:19)</span></li><li><span>Benefits of celebrating wins in a supportive group (09:08)</span></li><li><span>Example of problem-solving within the Iron Circle (13:54)</span></li><li><span>Success stories from Iron Circle members (17:16)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an </span><a href="https://upvir.al/158055/lp158055" rel="nofollow">InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the </span><a href="https://growthsummitchicago.com/" rel="nofollow">2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 057ad00c-bb64-4e43-b920-d5407fd15cbc https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/39317258-37e2-494a-a568-9b41e2fffeab Thu, 15 Aug 2024 08:00:00 +0000 1314 no full When It’s Time for The Owner to Step Out of The Business When It’s Time for The Owner to Step Out of The Business Tim Lyons and Randy Angsten Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals.

But the daily grind of operations can quickly lead to burnout and resentment. Many gym owners find themselves in an unfortunate situation where the daily operations consume all their time and energy.

From managing staff to handling client issues, the responsibilities can pile up, making it difficult to step back and take a break. All this constant pressure and fighting fires all day turns gym ownership into a burdensome obligation.

Listen in as Tim and Randy provide practical steps for gym owners looking to build a successful gym that runs without their constant presence.

Key Takeaways:

Intro (00:00)

Delegation for operational freedom (04:02)

Importance of leadership development (07:25)

Systemizing operations for consistency (09:56)

Cross-training employees (14:44)

Building a great team culture (22:36)

Additional Resources:

- SOP in a Day Workshop: https://sopinaday.com/

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals.</span></p><p><span>But the daily grind of operations can quickly lead to burnout and resentment. Many gym owners find themselves in an unfortunate situation where the daily operations consume all their time and energy.</span></p><p><span>From managing staff to handling client issues, the responsibilities can pile up, making it difficult to step back and take a break. All this constant pressure and fighting fires all day turns gym ownership into a burdensome obligation.</span></p><p><span>Listen in as Tim and Randy provide practical steps for gym owners looking to build a successful gym that runs without their constant presence.</span></p><p><strong>Key Takeaways:</strong></p><p><span>Intro (00:00)</span></p><p><span>Delegation for operational freedom (04:02)</span></p><p><span>Importance of leadership development (07:25)</span></p><p><span>Systemizing operations for consistency (09:56)</span></p><p><span>Cross-training employees (14:44)</span></p><p><span>Building a great team culture (22:36)</span></p><p><strong>Additional Resources:</strong></p><p><span>- SOP in a Day Workshop: </span><a href="https://sopinaday.com/" rel="nofollow">https://sopinaday.com/</a></p><p><span>- Win an </span><a href="https://upvir.al/158055/lp158055" rel="nofollow">InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the </span><a href="https://growthsummitchicago.com/" rel="nofollow">2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> ddb45dc8-ef94-485f-b959-9f1ae86df051 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ddc00ec6-e91e-4a67-ac51-2ec43871f974 Tue, 13 Aug 2024 08:00:00 +0000 1689 no full I Need To Think About It I Need To Think About It Tim Lyons and Randy Angsten Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in.

In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business.

Zack emphasizes that understanding the underlying reasons for a client's hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations.

A structured sales process that allows gym owners to identify and address potential objections from clients will massively help close sales.

It is important to create a perceived value that aligns with the cost of services, ultimately leading to higher conversion rates and client satisfaction.

Tune in to learn of the exact process Zach uses to overcome objections in the sales process. 

Key Takeaways:

  • Intro (00:00)
  • Overview of common objections (01:19)
  • Importance of consistent systems (06:04)
  • Explanation of sales process to overcome objections (08:17)
  • Role of long-term follow-up (21:15)
  • Avoiding discounts to maintain value (23:10)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in.</span></p><p><span>In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business.</span></p><p><span>Zack emphasizes that understanding the underlying reasons for a client&#39;s hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations.</span></p><p><span>A structured sales process that allows gym owners to identify and address potential objections from clients will massively help close sales.</span></p><p><span>It is important to create a perceived value that aligns with the cost of services, ultimately leading to higher conversion rates and client satisfaction.</span></p><p><span>Tune in to learn of the exact process Zach uses to overcome objections in the sales process. </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Overview of common objections (01:19)</span></li><li><span>Importance of consistent systems (06:04)</span></li><li><span>Explanation of sales process to overcome objections (08:17)</span></li><li><span>Role of long-term follow-up (21:15)</span></li><li><span>Avoiding discounts to maintain value (23:10)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an </span><a href="https://upvir.al/158055/lp158055" rel="nofollow">InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the </span><a href="https://growthsummitchicago.com/" rel="nofollow">2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 8a0004a2-6c3f-4d32-bc83-7fe432ebdc87 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/4ba39e15-52b8-403e-9e95-1a29c3239284 Thu, 08 Aug 2024 08:00:00 +0000 1758 no full Transparency With Your Team Transparency With Your Team Tim Lyons and Randy Angsten Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of your business, and what information is best kept private?

This topic is particularly relevant for gym owners looking to foster a healthy workplace culture while maintaining operational efficiency.

While it is important to share with the training team details about membership and churn rates, financial details are best kept within the leadership circle.

Trainers should also be aware of the marketing efforts and costs to better appreciate the business's investment and their role in maintaining client relationships.

Sharing the right information with your team can boost morale and productivity while keeping unnecessary stress at bay

Join Randy and Zach as they reveal what information you should share with specific people in your gym and why. 

Key Takeaways:

  • Intro (00:00)
  • Importance of selective transparency (00:27)
  • Role-specific information sharing (01:22)
  • Focus on membership and churn rates (07:29)
  • Marketing transparency with staff (13:20)
  • Leadership's role in protecting team morale (20:47)
  • Collective effort in client retention (24:18)
  • Example of poor transparency (26:12)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of your business, and what information is best kept private?</span></p><p><span>This topic is particularly relevant for gym owners looking to foster a healthy workplace culture while maintaining operational efficiency.</span></p><p><span>While it is important to share with the training team details about membership and churn rates, financial details are best kept within the leadership circle.</span></p><p><span>Trainers should also be aware of the marketing efforts and costs to better appreciate the business&#39;s investment and their role in maintaining client relationships.</span></p><p><span>Sharing the right information with your team can boost morale and productivity while keeping unnecessary stress at bay</span></p><p><span>Join Randy and Zach as they reveal what information you should share with specific people in your gym and why. </span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Importance of selective transparency (00:27)</span></li><li><span>Role-specific information sharing (01:22)</span></li><li><span>Focus on membership and churn rates (07:29)</span></li><li><span>Marketing transparency with staff (13:20)</span></li><li><span>Leadership&#39;s role in protecting team morale (20:47)</span></li><li><span>Collective effort in client retention (24:18)</span></li><li><span>Example of poor transparency (26:12)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 784b4aa8-b4ca-43ad-8f1b-00208cf60fc6 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0d86a21f-326e-4998-bf14-c35f346dd699 Tue, 06 Aug 2024 08:00:00 +0000 1688 no full Gym Business Talk with Mark Fisher Gym Business Talk with Mark Fisher Tim Lyons and Randy Angsten Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a strong foundation and attracting more clients.

Mark Fisher is a renowned fitness entrepreneur who has built a successful gym in New York City and now helps other gym owners create more income, impact, and freedom.

In this episode, he shares his insights on the key elements needed to grow a thriving gym business.

To attract more clients, he suggests either investing in digital advertising or taking the time to talk to strangers in person, overcoming any fear or social anxiety by focusing on providing value.

Mark emphasizes the importance of having a clear offer, a website with a call-to-action, and managing your list of leads.

Join Tim and Randy as they interview Mark on the proven strategies and mindset shifts required to take your gym business to the next level!

Key Takeaways:

  • Intro (00:00)
  • Small group training as ideal gym model (03:50)
  • Tried and true marketing strategies (06:51)
  • Overcoming fear in approaching strangers (11:43)
  • Leading from the front and training staff (18:49)
  • Shift from weight loss to strength training (22:49)
  • Impact of weight loss drugs on gym industry (28:11)
  • Ethics in gym marketing practices (35:18)
  • Overview of Mark's new marketing book (37:25)

Additional Resources:

Mark Fisher’s Little Book Of Gym Marketing Secrets

Mark Fisher Fitness

Business for Unicorns

Alloy Personal Training Franchise

--- 

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a strong foundation and attracting more clients.</span></p><p><span>Mark Fisher is a renowned fitness entrepreneur who has built a successful gym in New York City and now helps other gym owners create more income, impact, and freedom.</span></p><p><span>In this episode, he shares his insights on the key elements needed to grow a thriving gym business.</span></p><p><span>To attract more clients, he suggests either investing in digital advertising or taking the time to talk to strangers in person, overcoming any fear or social anxiety by focusing on providing value.</span></p><p><span>Mark emphasizes the importance of having a clear offer, a website with a call-to-action, and managing your list of leads.</span></p><p><span>Join Tim and Randy as they interview Mark on the proven strategies and mindset shifts required to take your gym business to the next level!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Small group training as ideal gym model (03:50)</span></li><li><span>Tried and true marketing strategies (06:51)</span></li><li><span>Overcoming fear in approaching strangers (11:43)</span></li><li><span>Leading from the front and training staff (18:49)</span></li><li><span>Shift from weight loss to strength training (22:49)</span></li><li><span>Impact of weight loss drugs on gym industry (28:11)</span></li><li><span>Ethics in gym marketing practices (35:18)</span></li><li><span>Overview of Mark&#39;s new marketing book (37:25)</span></li></ul><p><strong>Additional Resources:</strong></p><p><a href="https://go.businessforunicorns.com/gym-marketing-secrets" rel="nofollow">Mark Fisher’s Little Book Of Gym Marketing Secrets</a></p><p><a href="https://markfisherfitness.com/" rel="nofollow">Mark Fisher Fitness</a></p><p><a href="https://businessforunicorns.com/" rel="nofollow">Business for Unicorns</a></p><p><a href="https://alloyfranchise.com/" rel="nofollow">Alloy Personal Training Franchise</a></p><p><span>--- </span></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 739eb201-f393-4386-bc01-213991b87463 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6507e44e-06b4-434b-b72e-69d714dcea8e Thu, 01 Aug 2024 08:00:00 +0000 2551 no full Consistency Trumps All Consistency Trumps All Tim Lyons and Randy Angsten Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency.

No matter where you go in the world, a McDonald's burger tastes the same. Whether you're in Japan, Russia, or Arizona, you know exactly what you're getting. 

Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are.

The same principle applies to any business, including gyms – consistency in service and product delivery can trump even the highest-quality offerings. We're creatures of habit, and predictable quality keeps customers coming back.

This is the topic Tim and Randy explore in this episode.

They talk about the importance of maintaining consistency in every detail – from gym programming and workout schedules to the gym's ambiance – to ensure a consistent client experience.

Join them and find out why even small inconsistencies can negatively impact client satisfaction and how to prevent that.

Remember, negative experiences spread more widely than positive ones. Let's make sure that doesn't happen.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • McDonald and Nectar shakes - Consistency and inconsistency examples (01:08)
  • Consistency Trumps All (04:15)
  • Consistent workout programming isn't your coach's job (06:09)
  • Domino's Pizza analogy for brand promise (07:00)
  • The process is as important as the delivery (08:38)
  • Small details impacting client satisfaction (10:45)
  • Negative experiences spread more than positive ones (13:44)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Ever wonder why McDonald&#39;s sells more burgers than anyone else, even though they aren&#39;t among the top 20 best? The answer is simple: consistency.</span></p><p><span>No matter where you go in the world, a McDonald&#39;s burger tastes the same. Whether you&#39;re in Japan, Russia, or Arizona, you know exactly what you&#39;re getting. </span></p><p><span>Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are.</span></p><p><span>The same principle applies to any business, including gyms – consistency in service and product delivery can trump even the highest-quality offerings. We&#39;re creatures of habit, and predictable quality keeps customers coming back.</span></p><p><span>This is the topic Tim and Randy explore in this episode.</span></p><p><span>They talk about the importance of maintaining consistency in every detail – from gym programming and workout schedules to the gym&#39;s ambiance – to ensure a consistent client experience.</span></p><p><span>Join them and find out why even small inconsistencies can negatively impact client satisfaction and how to prevent that.</span></p><p><span>Remember, negative experiences spread more widely than positive ones. Let&#39;s make sure that doesn&#39;t happen.</span></p><p><span>Tune in now!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>McDonald and Nectar shakes - Consistency and inconsistency examples (01:08)</span></li><li><span>Consistency Trumps All (04:15)</span></li><li><span>Consistent workout programming isn&#39;t your coach&#39;s job (06:09)</span></li><li><span>Domino&#39;s Pizza analogy for brand promise (07:00)</span></li><li><span>The process is as important as the delivery (08:38)</span></li><li><span>Small details impacting client satisfaction (10:45)</span></li><li><span>Negative experiences spread more than positive ones (13:44)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> f4138607-0914-44a0-8cfd-698787c154f4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f905618c-b544-46d9-a949-5c7e23f92728 Tue, 30 Jul 2024 08:00:00 +0000 929 no full 6 Week Challenge - The Rise & Fall (Part 2) 6 Week Challenge - The Rise & Fall (Part 2) Tim Lyons and Randy Angsten Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.

This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program.

As you see, it's all about getting results fast. It means that these challenges promise quick cash and a flood of new clients. It might sound like the perfect solution for financial issues.

But what seems like a quick fix could easily turn into a business nightmare because these short-term gains come at a high cost.

You'll spend more time and money on marketing and sales, trying to keep up with the constant turnover. Also, these challenges often attract the wrong type of clients who leave after the challenge, either due to unmet goals or after achieving their short-term objectives.

On the other hand, running these challenges can strain your gym systems, overburden staff, and disrupt your gym's culture. And let's not forget the ethical dilemma – these challenges mostly promote a quick fix that isn't the long-term solution your clients need.

At the end of the day, the challenges can damage your gym's reputation.

Tim tested this controversial model back in 2016 and discussed the results and 6-week challenges with Randy in an episode almost five years ago. This week, they're revisiting the topic.

Have their views shifted since then? Tune in to find out!

Key Takeaways:

  • Intro (00:00)
  • Revisiting the 6-week challenge topic (00:40)
  • Explaining the 6-week free challenge model (02:45)
  • Initial pros of the challenge (05:06)
  • Cons and long-term issues (07:36)
  • Testing the challenge model - personal story (10:23)
  • Clash of cultures in the gym (17:36)
  • Economic inefficiency and unsustainable growth (19:36)
  • Industry trends and experiences (24:52)

Additional Resources:

- Check out Part 1: 6 Week Challenge - The Rise & Fall

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many owners think that 6-week challenges are the secret to boosting their gym&#39;s revenue and membership.</p><p>This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program.</p><p>As you see, it&#39;s all about getting results fast. It means that these challenges promise quick cash and a flood of new clients. It might sound like the perfect solution for financial issues.</p><p>But what seems like a quick fix could easily turn into a business nightmare because these short-term gains come at a high cost.</p><p>You&#39;ll spend more time and money on marketing and sales, trying to keep up with the constant turnover. Also, these challenges often attract the wrong type of clients who leave after the challenge, either due to unmet goals or after achieving their short-term objectives.</p><p>On the other hand, running these challenges can strain your gym systems, overburden staff, and disrupt your gym&#39;s culture. And let&#39;s not forget the ethical dilemma – these challenges mostly promote a quick fix that isn&#39;t the long-term solution your clients need.</p><p>At the end of the day, the challenges can damage your gym&#39;s reputation.</p><p>Tim tested this controversial model back in 2016 and discussed the results and 6-week challenges with Randy in an episode almost five years ago. This week, they&#39;re revisiting the topic. </p><p>Have their views shifted since then? Tune in to find out!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Revisiting the 6-week challenge topic (00:40)</li><li>Explaining the 6-week free challenge model (02:45)</li><li>Initial pros of the challenge (05:06)</li><li>Cons and long-term issues (07:36)</li><li>Testing the challenge model - personal story (10:23)</li><li>Clash of cultures in the gym (17:36)</li><li>Economic inefficiency and unsustainable growth <span>(19:36)</span></li><li>Industry trends and experiences (24:52)</li></ul><p><strong>Additional Resources:</strong></p><p>- Check out Part 1: <a href="https://youtu.be/6ku3YGjusdI" rel="nofollow">6 Week Challenge - The Rise &amp; Fall</a></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5750c5fd-d918-464d-be12-ceb2f766e285 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8194c2cd-e954-4e6b-956b-04a956d8ab3e Thu, 25 Jul 2024 08:00:00 +0000 1806 no full Are Your Partnerships Symbiotic? Are Your Partnerships Symbiotic? Tim Lyons and Randy Angsten Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell.

Partnering with external services often falls short of expectations, especially when it comes to bringing in new clients. So, instead of counting on those referrals, a smarter move for gym owners might be to develop in-house services that integrate seamlessly with their current offerings.

For instance, adding stretch therapy to gym services perfectly meets clients' needs. It also gives gym owners complete control over the service quality and delivery, while also making great use of the gym space.

Plus, stretch therapy is a perfect complement to personal training. In fact, it has already gone mainstream because of the real benefits it offers.

Want to learn more?

Join Tim and Randy as they explore the untapped potential of stretch therapy and share a strategy that could transform your gym's offerings and open up another revenue stream.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • The problem with external service partnerships (00:39)
  • Benefits of stretch therapy (05:00)
  • Importance of space utilization (07:34)
  • Controlling service quality (10:13)
  • Strategic growth focus (12:21)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell.</p><p>Partnering with external services often falls short of expectations, especially when it comes to bringing in new clients. So, instead of counting on those referrals, a smarter move for gym owners might be to develop in-house services that integrate seamlessly with their current offerings.</p><p>For instance, adding stretch therapy to gym services perfectly meets clients&#39; needs. It also gives gym owners complete control over the service quality and delivery, while also making great use of the gym space.</p><p>Plus, stretch therapy is a perfect complement to personal training. In fact, it has already gone mainstream because of the real benefits it offers.</p><p>Want to learn more?</p><p>Join Tim and Randy as they explore the untapped potential of stretch therapy and share a strategy that could transform your gym&#39;s offerings and open up another revenue stream.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The problem with external service partnerships (00:39)</li><li>Benefits of stretch therapy (05:00)</li><li>Importance of space utilization (07:34)</li><li>Controlling service quality (10:13)</li><li>Strategic growth focus (12:21)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8ae2d813-3e0e-479a-9d4b-19d18341f368 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6425e3ae-3e67-49c2-a895-048f0c9b1c2a Tue, 23 Jul 2024 08:00:00 +0000 837 no full Data Drives Hard Decisions Data Drives Hard Decisions Tim Lyons and Randy Angsten Faced with a tough choice in your business? Data could be the key to making the right call.

A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady.

An analysis of client retention data was the only way to figure out a solution.

What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing clarity, it was time to decide to move to the semi-private training model. Even though some people didn't like it, it was the best decision for the business.

That's just one example of how data can help gym owners make the hard decisions.

In this episode, Tim and Randy explore how data can inform and guide decision-making, even in the most challenging situations.

Join the conversation!

Key Takeaways:

  • Intro (00:00)
  • Emotional ties to business decisions (01:19)
  • Analyzing client retention and segmentation (03:50)
  • The data-driven decision to shift focus to semi-private training (05:54)
  • Higher retention and revenue from semi-private clients (10:14)
  • Handling client backlash and making tough decisions (13:05)
  • Importance of continuous innovation and data analysis (14:30)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Faced with a tough choice in your business? Data could be the key to making the right call.</span></p><p><span>A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn&#39;t stay for long, and the gym&#39;s income wasn&#39;t steady.</span></p><p><span>An analysis of client retention data was the only way to figure out a solution.</span></p><p><span>What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing clarity, it was time to decide to move to the semi-private training model. Even though some people didn&#39;t like it, it was the best decision for the business.</span></p><p><span>That&#39;s just one example of how data can help gym owners make the hard decisions.</span></p><p><span>In this episode, Tim and Randy explore how data can inform and guide decision-making, even in the most challenging situations.</span></p><p><span>Join the conversation!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Emotional ties to business decisions (01:19)</span></li><li><span>Analyzing client retention and segmentation (03:50)</span></li><li><span>The data-driven decision to shift focus to semi-private training (05:54)</span></li><li><span>Higher retention and revenue from semi-private clients (10:14)</span></li><li><span>Handling client backlash and making tough decisions (13:05)</span></li><li><span>Importance of continuous innovation and data analysis (14:30)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 7f8f75f0-7f93-4177-a4cd-10ce93ee7d91 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6a9e2218-c485-4550-b4b6-b8cae7eb9349 Thu, 18 Jul 2024 08:00:00 +0000 1209 no full Don't Underestimate The Task At Hand Don't Underestimate The Task At Hand Tim Lyons and Randy Angsten As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?

Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing.

The vast majority of potential gym clients are unaware of their need for your services or haven't considered your gym as a solution.

Tim and Randy stress the importance of understanding where potential clients are in their awareness journey. From being completely unaware to being fully aware of their fitness needs and solutions.

Once you understand this, you’ll appreciate more the importance of initial consultations over free classes and many other approaches.

Tune in to learn some proven strategies that will help you build a thriving gym with a steady stream of loyal clients.

Key Takeaways:

  • Intro (00:00)
  • The complexity of converting strangers into clients (01:11)
  • Importance of educational content and value-based marketing (03:09)
  • Awareness Triangle and targeting clients (08:49)
  • Creating nutrition guides using local restaurant menus (10:40)
  • Significance of initial consultations (18:59)
  • Long-term nurture strategies for client retention (17:46)
  • Testing and tweaking marketing strategies (20:06)
  • Conclusion and call to action (20:27)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?</p><p>Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing.</p><p>The vast majority of potential gym clients are unaware of their need for your services or haven&#39;t considered your gym as a solution.</p><p>Tim and Randy stress the importance of understanding where potential clients are in their awareness journey. From being completely unaware to being fully aware of their fitness needs and solutions.</p><p>Once you understand this, you’ll appreciate more the importance of initial consultations over free classes and many other approaches.</p><p>Tune in to learn some proven strategies that will help you build a thriving gym with a steady stream of loyal clients.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The complexity of converting strangers into clients (01:11)</li><li>Importance of educational content and value-based marketing (03:09)</li><li>Awareness Triangle and targeting clients (08:49)</li><li>Creating nutrition guides using local restaurant menus (10:40)</li><li>Significance of initial consultations (18:59)</li><li>Long-term nurture strategies for client retention (17:46)</li><li>Testing and tweaking marketing strategies (20:06)</li><li>Conclusion and call to action (20:27)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> d8a1b659-0175-432b-a3a0-3950cfd11cfb https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c7c122b5-b410-41a2-9584-5450a08bec96 Tue, 16 Jul 2024 08:00:00 +0000 1286 no full Are You 50% of The Way There Are You 50% of The Way There Tim Lyons and Randy Angsten It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? 

If not, where are you falling short, and what adjustments can you make to get back on track?

If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and data, success becomes entirely random.

Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or perhaps it's time to introduce a new pricing structure.

Remember, this is about your livelihood. Your gym likely supports your family and your lifestyle. Take control and ensure your hard work translates into success.

In this episode, Tim and Randy remind you to check your numbers and if you're not happy with them, course-correct and make the rest of the year a true success story. 

Key Takeaways:

  • Intro (00:00)
  • Setting financial goals based on lifestyle (01:32)
  • Importance of real-time revenue tracking (02:49)
  • Sustainable growth vs. desperation marketing (10:11)
  • Misleading marketing in the fitness industry (13:33)
  • Financial literacy and understanding profit margins (17:23)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>It&#39;s July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? </p><p>If not, where are you falling short, and what adjustments can you make to get back on track?</p><p>If you haven&#39;t been tracking your gym&#39;s performance, now&#39;s the wake-up call you need. Without goals and data, success becomes entirely random.</p><p>Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or perhaps it&#39;s time to introduce a new pricing structure.</p><p>Remember, this is about your livelihood. Your gym likely supports your family and your lifestyle. Take control and ensure your hard work translates into success.</p><p>In this episode, Tim and Randy remind you to check your numbers and if you&#39;re not happy with them, course-correct and make the rest of the year a true success story. </p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Setting financial goals based on lifestyle (01:32)</li><li>Importance of real-time revenue tracking (02:49)</li><li>Sustainable growth vs. desperation marketing (10:11)</li><li>Misleading marketing in the fitness industry (13:33)</li><li>Financial literacy and understanding profit margins (17:23)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c7bd132d-9c04-4596-87b8-55c9afc363a2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/439c40e0-4bb1-4a95-bb9e-f2788b66a5c7 Thu, 11 Jul 2024 08:00:00 +0000 1311 no full Don’t Fall In Love With Your Own Product Don’t Fall In Love With Your Own Product Tim Lyons and Randy Angsten Have you ever questioned if your gym's training model is really the best for your clients?

It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients.

The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as well as ensure long-term business success.

While high-intensity interval training (HIIT) has been popular recently, research suggests strength training is still the most effective way to build muscle and burn fat. 

Large group training gyms struggle to provide the personalized attention and safety measures needed for strength training. 

Client retention is another important factor. Clients who don't see results are unlikely to stay with a gym. Strength training offers a proven method for achieving lasting fitness goals.

In this episode, Tim and Randy explain why gym owners must be willing to adapt their training models and offerings, even if it means letting go of a model they've fallen in love with.

Curious to learn more?

Tune in to this episode!

Key Takeaways:

  • Intro (00:00)
  • The danger of falling in love with your product (00:33)
  • Tim's story of changing his gym model (01:53)
  • Importance of strength training for all fitness goals (03:27)
  • Challenges with high-intensity training gyms (05:59)
  • Example of successful model transition (14:23)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Have you ever questioned if your gym&#39;s training model is really the best for your clients?</span></p><p><span>It&#39;s easy to fall in love with the training modality or business model you&#39;ve created, even when it isn&#39;t delivering the best results for your clients.</span></p><p><span>The gym owners who succeed are the ones willing to evolve their business to suit their client&#39;s needs as well as ensure long-term business success.</span></p><p><span>While high-intensity interval training (HIIT) has been popular recently, research suggests strength training is still the most effective way to build muscle and burn fat. </span></p><p><span>Large group training gyms struggle to provide the personalized attention and safety measures needed for strength training. </span></p><p><span>Client retention is another important factor. Clients who don&#39;t see results are unlikely to stay with a gym. Strength training offers a proven method for achieving lasting fitness goals.</span></p><p><span>In this episode, Tim and Randy explain why gym owners must be willing to adapt their training models and offerings, even if it means letting go of a model they&#39;ve fallen in love with.</span></p><p><span>Curious to learn more?</span></p><p><span>Tune in to this episode!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>The danger of falling in love with your product (00:33)</span></li><li><span>Tim&#39;s story of changing his gym model (01:53)</span></li><li><span>Importance of strength training for all fitness goals (03:27)</span></li><li><span>Challenges with high-intensity training gyms (05:59)</span></li><li><span>Example of successful model transition (14:23)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p><span>- An app designed for semi private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 09290cd8-3a68-426b-b339-b60ed283ed8a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/ada213d2-2788-473e-aeb8-72b40ed1129b Tue, 09 Jul 2024 08:00:00 +0000 1034 no full When You Drank Enough Kool-Aid When You Drank Enough Kool-Aid Tim Lyons and Randy Angsten Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. 

Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong. 

Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways.

Or even if they could, they won’t see the value of your offer. At the end of the day, why would they pay for something they got once for free?

In this episode, Tim and Randy explain why free trials might be sabotaging your gym's success and offer an alternative that is healthier for your gym business.

Curious to learn more?

Tune in to this episode!

Key Takeaways:

  • Intro (00:00)
  • Discussing echo chambers (01:34)
  • Critique on free trials (03:11)
  • CrossFit business model flaws (04:50)
  • Alternatives to free trials (08:51)
  • Value of diverse business practices (13:30)
  • Importance of profitability (14:47)
  • Iron Circle mastermind insights (15:10)
  • Value of paid trials (21:09)
  • Questioning traditional practices (28:38)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. </p><p>Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong. </p><p>Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways.</p><p>Or even if they could, they won’t see the value of your offer. At the end of the day, why would they pay for something they got once for free?</p><p>In this episode, Tim and Randy explain why free trials might be sabotaging your gym&#39;s success and offer an alternative that is healthier for your gym business.</p><p>Curious to learn more?</p><p>Tune in to this episode!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Discussing echo chambers (01:34)</li><li>Critique on free trials (03:11)</li><li>CrossFit business model flaws (04:50)</li><li>Alternatives to free trials (08:51)</li><li>Value of diverse business practices (13:30)</li><li>Importance of profitability (14:47)</li><li>Iron Circle mastermind insights (15:10)</li><li>Value of paid trials (21:09)</li><li>Questioning traditional practices (28:38)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3c1a5b75-3147-4de8-a28c-7af831b31a72 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f180c2e2-e142-4f5a-966a-44e1c24e3d04 Thu, 04 Jul 2024 08:00:00 +0000 1801 no full Facebook Marketing Is Dead - Do This Instead Facebook Marketing Is Dead - Do This Instead Tim Lyons and Randy Angsten More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients.

This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies.

Yes, direct mail probably makes you immediately think of the inefficiencies of traditional campaigns. But David's company has developed software that streamlines the process and enables this old-school method to make a huge comeback.

Imagine being able to send personalized mail to your ideal clients without barely lifting a finger.

This is exactly what David's software makes possible. Combining direct mail with modern digital tools, this software can help gym owners create comprehensive marketing strategies based on informed decisions.

It allows gym owners to use data to better target marketing efforts and reach the most promising potential clients, saving gyms (and other similar businesses) tons of time and money.

Curious to learn more about this powerful marketing software? Tune in for the full conversation and learn how it can breathe new life into your marketing strategy.

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • Who is David Carroll (00:42)
  • Background on DOPE Marketing (02:18)
  • Benefits of targeted direct mail (05:19)
  • Using data to identify ideal customers (11:25)
  • Strategies for re-engaging past clients (18:25)
  • Neighborhood targeting for new clients (21:29)
  • Special birthday campaign ideas (22:48)
  • Importance of data-driven marketing decisions (26:39)
  • Simplification of business through data (31:51)

Additional Resources:

- Check out DOPE Marketing website to learn more about their software 

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>More and more gym owners are realizing that Facebook marketing isn&#39;t what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients.</p><p>This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies.</p><p>Yes, direct mail probably makes you immediately think of the inefficiencies of traditional campaigns. But David&#39;s company has developed software that streamlines the process and enables this old-school method to make a huge comeback.</p><p>Imagine being able to send personalized mail to your ideal clients without barely lifting a finger.</p><p>This is exactly what David&#39;s software makes possible. Combining direct mail with modern digital tools, this software can help gym owners create comprehensive marketing strategies based on informed decisions.</p><p>It allows gym owners to use data to better target marketing efforts and reach the most promising potential clients, saving gyms (and other similar businesses) tons of time and money.</p><p>Curious to learn more about this powerful marketing software? Tune in for the full conversation and learn how it can breathe new life into your marketing strategy.</p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Who is David Carroll (00:42)</li><li>Background on DOPE Marketing (02:18)</li><li>Benefits of targeted direct mail (05:19)</li><li>Using data to identify ideal customers (11:25)</li><li>Strategies for re-engaging past clients (18:25)</li><li>Neighborhood targeting for new clients (21:29)</li><li>Special birthday campaign ideas (22:48)</li><li>Importance of data-driven marketing decisions (26:39)</li><li>Simplification of business through data (31:51)</li></ul><p><strong>Additional Resources:</strong></p><p>- Check out <a href="https://www.dopemarketing.com/pro-fit" rel="nofollow">DOPE Marketing website to learn more about their software</a> </p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e21ea301-b993-41b6-9ca2-8d89ea45080a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f6fcf593-661b-43a8-8a92-7a674b678f6e Tue, 02 Jul 2024 08:00:00 +0000 1966 no full Client Theft: Stop Trainers From Stealing Your Members Client Theft: Stop Trainers From Stealing Your Members Tim Lyons and Randy Angsten Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. 

It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients? 

Sure, contracts are one way to handle it, but if your gym doesn’t have a solid system to keep clients loyal, no contract can save you from the loss of clients or the costs of endless legal battles.

This episode, Tim and Randy are sharing four strategies they've successfully used in their gym to tackle this problem. They’ll discuss how to create a loyalty to your gym that keeps clients around even if their go-to trainer leaves.

Tune in to find out how to keep your gym's client base solid and your business stable, no matter who comes and goes.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Early bird tickets for the Chicago Growth Summit (00:54)
  • Client theft - the biggest issue in the fitness industry (03:03)
  • Understanding perspectives: coach vs. client vs. gym owner (08:26)
  • W-2 employees vs. 1099 contractors (12:34)
  • Ensure clients know results come from the gym, not the coach (15:16)
  • Use your own software (Semi-Private Pro) (16:50)
  • Switching trainer schedules & maintaining consistent client experiences (18:26)
  • Open communication and support for coaches (22:55)
  • Recap (26:17)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. </p><p>It&#39;s a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients? </p><p>Sure, contracts are one way to handle it, but if your gym doesn’t have a solid system to keep clients loyal, no contract can save you from the loss of clients or the costs of endless legal battles.</p><p>This episode, Tim and Randy are sharing four strategies they&#39;ve successfully used in their gym to tackle this problem. They’ll discuss how to create a loyalty to your gym that keeps clients around even if their go-to trainer leaves.</p><p>Tune in to find out how to keep your gym&#39;s client base solid and your business stable, no matter who comes and goes.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Early bird tickets for the Chicago Growth Summit (00:54)</li><li>Client theft - the biggest issue in the fitness industry (03:03)</li><li>Understanding perspectives: coach vs. client vs. gym owner (08:26)</li><li>W-2 employees vs. 1099 contractors (12:34)</li><li>Ensure clients know results come from the gym, not the coach (15:16)</li><li>Use your own software (Semi-Private Pro) (16:50)</li><li>Switching trainer schedules &amp; maintaining consistent client experiences (18:26)</li><li>Open communication and support for coaches (22:55)</li><li>Recap (26:17)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> be054358-6735-45c3-9325-d0e360828b36 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f758bd7e-5a4e-4c45-a814-b161558b8a7e Thu, 27 Jun 2024 08:00:00 +0000 1695 no full Coach Up To Avoid This Coach Up To Avoid This Tim Lyons and Randy Angsten Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart.

In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls.

Are you recognizing yourself in this picture? Then this episode is the one you don’t want to miss because Tim and Randy discuss how to break this cycle.

One of the crucial things is to train coaches to take on higher responsibilities - to step up, handle sales, manage clients, and generally keep operations running smoothly.

This way, not only will you avoid having to jump back into operations, but you also empower your staff and show them a clear path for their career growth.

And that’s a win-win situation: Your coaches get to develop new skills and advance in their careers, and you get the freedom to focus on the bigger picture and business development.

Tim and Randy refer to this concept as "coaching up," whereas "backfilling down" refers to the owner stepping in to cover operational gaps.

If you tune in, you’ll learn more about these two concepts. You’ll also find out why it’s not enough just to coach up if you haven’t built comprehensive systems and SOPs and why it’s crucial that your operations can run smoothly, even if a key team member is unavailable.

Tim and Randy have made this episode short, but packed with pure gems - join them and see for yourself!

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Coaching up concept (01:38)
  • Empowering coaches with additional skills (06:23)
  • Creating career growth paths for staff (08:45)
  • The reality of owner dependence (11:23)
  • Practical steps to implement coaching up (12:37)
  • Recap (13:30)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can&#39;t step away without everything falling apart.</p><p>In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls.</p><p>Are you recognizing yourself in this picture? Then this episode is the one you don’t want to miss because Tim and Randy discuss how to break this cycle.</p><p>One of the crucial things is to train coaches to take on higher responsibilities - to step up, handle sales, manage clients, and generally keep operations running smoothly.</p><p>This way, not only will you avoid having to jump back into operations, but you also empower your staff and show them a clear path for their career growth.</p><p>And that’s a win-win situation: Your coaches get to develop new skills and advance in their careers, and you get the freedom to focus on the bigger picture and business development.</p><p>Tim and Randy refer to this concept as &#34;coaching up,&#34; whereas &#34;backfilling down&#34; refers to the owner stepping in to cover operational gaps.</p><p>If you tune in, you’ll learn more about these two concepts. You’ll also find out why it’s not enough just to coach up if you haven’t built comprehensive systems and SOPs and why it’s crucial that your operations can run smoothly, even if a key team member is unavailable.</p><p>Tim and Randy have made this episode short, but packed with pure gems - join them and see for yourself!</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Coaching up concept (01:38)</li><li>Empowering coaches with additional skills (06:23)</li><li>Creating career growth paths for staff (08:45)</li><li>The reality of owner dependence (11:23)</li><li>Practical steps to implement coaching up (12:37)</li><li>Recap (13:30)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 11f25ad6-6609-48fc-af29-d7e4d2dfe526 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3ea8dccc-c493-492a-b742-a3550b4b0310 Tue, 25 Jun 2024 08:00:00 +0000 703 no full WTF Actually Are Systems WTF Actually Are Systems Tim Lyons and Randy Angsten Starbucks coffee tastes the same no matter where you go. Ever wondered why?

Because of their systems.

And did you know that you can (and should) apply the same principles to your gym?

Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner. 

There are four systems your gym's operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break down these concepts into understandable parts. 

They'll explain how to effectively implement systems in areas like client service, sales processes, and marketing strategies. They'll also show you how automation can take over mundane tasks, allowing you to focus on what truly matters. 

Join Randy and Zach to find out how each system works to escalate clients to higher tiers of service and how automating these processes can free up your time to focus on growth. 

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Defining systems and their importance in business (00:52)
  • Delivery systems - example of Starbucks (02:38)
  • Systems form the core of brand identity (08:23)
  • Creating systems to benefit clients, coaches, and owners (14:47)
  • Conversion systems (24:01)
  • Role of automation (28:36)
  • Importance of having intentional systems in place (31:59)
  • Owner should be system creators (33:56)
  • Recap (39:33)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Starbucks coffee tastes the same no matter where you go. Ever wondered why?</p><p>Because of their systems.</p><p>And did you know that you can (and should) apply the same principles to your gym?</p><p>Systems are not just a buzzword. They&#39;re structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner. </p><p>There are four systems your gym&#39;s operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break down these concepts into understandable parts. </p><p>They&#39;ll explain how to effectively implement systems in areas like client service, sales processes, and marketing strategies. They&#39;ll also show you how automation can take over mundane tasks, allowing you to focus on what truly matters. </p><p>Join Randy and Zach to find out how each system works to escalate clients to higher tiers of service and how automating these processes can free up your time to focus on growth. </p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Defining systems and their importance in business (00:52)</li><li>Delivery systems - example of Starbucks (02:38)</li><li>Systems form the core of brand identity (08:23)</li><li>Creating systems to benefit clients, coaches, and owners (14:47)</li><li>Conversion systems (24:01)</li><li>Role of automation (28:36)</li><li>Importance of having intentional systems in place (31:59)</li><li>Owner should be system creators (33:56)</li><li>Recap (39:33)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0bdb84d8-349c-4706-b82d-fede0e25ab25 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/108fe19c-142f-4f2a-bcb3-1ce9622ca8d1 Thu, 20 Jun 2024 08:00:00 +0000 2321 no full How To Train Your Fitness Director To Take The Reins How To Train Your Fitness Director To Take The Reins Tim Lyons and Randy Angsten For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.

To break this cycle, you need two things: 

  1. create systems that guide your business 
  2. find the right fitness director and train them properly

Because the systems run the business, and the people run the systems.

So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to step back and focus on the bigger picture.

In this episode, Randy and Zach talk about the importance of a fitness director to a gym. They explain that by setting up strong systems and teaching your fitness director to manage them well, you turn them into a crucial part of keeping your gym running smoothly.

They show how properly trained fitness directors can take over the training floor and even handle sales and administrative duties, allowing owners to shift from working in their business to working on their business.

Tune into this week’s episode to discover how setting up the right systems and empowering someone to run them can liberate you from the gym floor and open up new avenues for your business’s growth.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of delegation (02:18)
  • Role of fitness directors (04:14)
  • Quadrants of the director role (08:53)
  • Client relationship management (15:45)
  • Simplifying systems (21:43)
  • Recap (25:44)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.</p><p>To break this cycle, you need two things: </p><ol><li>create systems that guide your business </li><li>find the right fitness director and train them properly</li></ol><p>Because the systems run the business, and the people run the systems.</p><p>So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to step back and focus on the bigger picture.</p><p>In this episode, Randy and Zach talk about the importance of a fitness director to a gym. They explain that by setting up strong systems and teaching your fitness director to manage them well, you turn them into a crucial part of keeping your gym running smoothly.</p><p>They show how properly trained fitness directors can take over the training floor and even handle sales and administrative duties, allowing owners to shift from working in their business to working on their business.</p><p>Tune into this week’s episode to discover how setting up the right systems and empowering someone to run them can liberate you from the gym floor and open up new avenues for your business’s growth.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of delegation (02:18)</li><li>Role of fitness directors (04:14)</li><li>Quadrants of the director role (08:53)</li><li>Client relationship management (15:45)</li><li>Simplifying systems (21:43)</li><li>Recap (25:44)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> a7276ebf-dbd1-42c7-9904-3d1fed4e5da7 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6a9339e2-956b-47c1-b494-865589db814d Tue, 18 Jun 2024 08:00:00 +0000 1653 no full 3 Steps to 30K Monthly Recurring Revenue 3 Steps to 30K Monthly Recurring Revenue Tim Lyons and Randy Angsten This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?

Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program.

When you know your bills are paid, you can focus on your gym's growth and start making more money. Once you achieve a consistent $30k income month after month, it becomes much easier to reach $40k, $50k, or $60k a lot faster.

So the biggest question is, how do you break through that ceiling?

In this episode, Tim and Randy share the three essential pillars you need to break through that ceiling:

  • Systems that help streamline your operations
  • Lead flow that keeps new clients coming
  • Automation that acts like another employee who never forgets, works 24/7, and never has a bad day

They also present a comprehensive coaching program they developed that integrates these essential elements and truly delivers results!

Join them and learn what you need to achieve a stable income, reduce stress, and finally gain more financial flexibility to enjoy owning your business instead of just surviving in the arena.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Importance of $30K monthly revenue (00:51)
  • Need for comprehensive systems (03:41)
  • Diversified lead sources (10:33)
  • The importance of automation (13:06)
  • Our coaching program and its benefits (21:52)
  • Program costs and payment plans (25:47)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?</p><p>Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym&#39;s recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program.</p><p>When you know your bills are paid, you can focus on your gym&#39;s growth and start making more money. Once you achieve a consistent $30k income month after month, it becomes much easier to reach $40k, $50k, or $60k a lot faster.</p><p>So the biggest question is, how do you break through that ceiling?</p><p>In this episode, Tim and Randy share the three essential pillars you need to break through that ceiling:</p><ul><li>Systems that help streamline your operations</li><li>Lead flow that keeps new clients coming</li><li>Automation that acts like another employee who never forgets, works 24/7, and never has a bad day</li></ul><p>They also present a comprehensive coaching program they developed that integrates these essential elements and truly delivers results!</p><p>Join them and learn what you need to achieve a stable income, reduce stress, and finally gain more financial flexibility to enjoy owning your business instead of just surviving in the arena.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Importance of $30K monthly revenue (00:51)</span></li><li><span>Need for comprehensive systems (03:41)</span></li><li><span>Diversified lead sources (10:33)</span></li><li><span>The importance of automation (13:06)</span></li><li><span>Our coaching program and its benefits (21:52)</span></li><li><span>Program costs and payment plans (25:47)</span></li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 300ae166-50d1-40a9-a2cf-426be48b7d4b https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/79ec8131-870e-46ec-8284-cc2414d7d32a Thu, 13 Jun 2024 08:00:00 +0000 1643 no full How To Hire Rockstar Staff How To Hire Rockstar Staff Tim Lyons and Randy Angsten Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone.

As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them.

But you can break free from this cycle and build a team that not only stays but also grows and helps your gym business thrive!

And we all know it’s not about hiring highly educated staff. They may know everything in theory, but if they are disconnected from your clients, they won't succeed – and neither will your business.

It’s about finding people who inspire loyalty and really click with your clients, making them keep coming back to your gym.

So, in this episode, Tim and Randy share 7 tips for finding and keeping such rockstar staff.

If you feel it’s time to change your hiring strategy, tune in and find out what you need to focus on to build a dream team that really connects with your clients.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Don’t hire out of desperation (01:42)
  • Shift from high education to caring coaches (02:37)
  • Onboarding process to integrate new staff (08:26)
  • Keeping clients when their favorite coaches leave (12:17)
  • Where to find coaches (16:27)
  • Have a backup plan (19:06)
  • Celebrate staff departures to maintain client trust (21:51)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You&#39;re not alone.</p><p>As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them.</p><p>But you can break free from this cycle and build a team that not only stays but also grows and helps your gym business thrive!</p><p>And we all know it’s not about hiring highly educated staff. They may know everything in theory, but if they are disconnected from your clients, they won&#39;t succeed – and neither will your business.</p><p>It’s about finding people who inspire loyalty and really click with your clients, making them keep coming back to your gym.</p><p>So, in this episode, Tim and Randy share 7 tips for finding and keeping such rockstar staff.</p><p>If you feel it’s time to change your hiring strategy, tune in and find out what you need to focus on to build a dream team that really connects with your clients.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Don’t hire out of desperation (01:42)</li><li>Shift from high education to caring coaches (02:37)</li><li>Onboarding process to integrate new staff (08:26)</li><li>Keeping clients when their favorite coaches leave (12:17)</li><li>Where to find coaches (16:27)</li><li>Have a backup plan (19:06)</li><li>Celebrate staff departures to maintain client trust (21:51)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 415742b6-6316-4696-b849-996d985a23c8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/18a3ee3a-b3dc-4a16-94a1-f1882923dd33 Tue, 11 Jun 2024 08:00:00 +0000 1437 no full Self-Inflicted Guilt Self-Inflicted Guilt Tim Lyons and Randy Angsten Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with.

It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfect work-life balance no matter what.

But what if work-life balance isn't the goal we should be chasing? What if there’s a way to integrate your work into your daily life and achieve synergy between your business and personal life instead of trying to balance them?

This approach could significantly reduce the stress and guilt of checking emails or taking work calls during personal time.

But to truly achieve work-life synergy, and not just sit next to your family working while they're having fun, it's essential to do a few things:

  • build effective systems
  • empower your team to make decisions
  • maintain momentum to ensure your business runs smoothly without your constant oversight

In this week’s episode, Tim and Randy will show you how to stop feeling guilty, achieve freedom, and start enjoying life as a business owner.

Join them!

Key Takeaways:

  • Intro (00:00)
  • Discussing guilt when trying to disconnect (01:36)
  • Work-life synergy concept (03:34)
  • Effective systems and delegation (08:04)
  • Importance of business momentum (10:27)
  • Empowering teams and decision-making (13:08)
  • Feeling of freedom when systems work (18:13)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you&#39;re probably a rare lucky person because this is something most people in the fitness business struggle with.</p><p>It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfect work-life balance no matter what.</p><p>But what if work-life balance isn&#39;t the goal we should be chasing? What if there’s a way to integrate your work into your daily life and achieve synergy between your business and personal life instead of trying to balance them?</p><p>This approach could significantly reduce the stress and guilt of checking emails or taking work calls during personal time.</p><p>But to truly achieve work-life synergy, and not just sit next to your family working while they&#39;re having fun, it&#39;s essential to do a few things:</p><ul><li>build effective systems</li><li>empower your team to make decisions</li><li>maintain momentum to ensure your business runs smoothly without your constant oversight</li></ul><p>In this week’s episode, Tim and Randy will show you how to stop feeling guilty, achieve freedom, and start enjoying life as a business owner.</p><p>Join them!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Discussing guilt when trying to disconnect (01:36)</li><li>Work-life synergy concept (03:34)</li><li>Effective systems and delegation (08:04)</li><li>Importance of business momentum (10:27)</li><li>Empowering teams and decision-making (13:08)</li><li>Feeling of freedom when systems work (18:13)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3aa85e6f-d197-4926-b3cb-a1c914629dd0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a34e524e-fd39-4776-8670-06ca27eeb28d Thu, 06 Jun 2024 08:00:00 +0000 1143 no full The Key To Retention The Key To Retention Tim Lyons and Randy Angsten In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places.

So, what makes people leave one gym and stick with another?

Considering today's inflation and rising living costs, it’s easy to guess that people cut their gym memberships to save money. But it’s not always about the budget. The real issue often lies in the experience and the perceived value for the money spent.

Often, gym-goers start out motivated and ready to hit their fitness goals, but if they feel like just another face in the crowd, they’ll probably leave soon. Generic group classes might satisfy casual exercisers, but those looking for real results might find them lacking because there’s not much personal attention.

On the other hand, gyms that offer more tailored services, like semi-private training, really make members feel valued and understood, helping them stick around longer. Also, offering a combination of personalized training, accountability, and nutrition can be a good reason to stay, even when times are tough.

This is just a sneak peek at what Tim and Randy will be discussing in this week’s episode. Join them and find out more about why many clients leave gyms and how you can boost retention.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Client retention and reasons for leaving (01:36)
  • Importance of perceived value (08:06) 
  • The power of customized workouts (11:52) 
  • Transition from large group to semi-private training (13:07) 
  • Technology in training - Semi Private Pro software (17:41)
  • Gradual reduction of equipment (22:22) 
  • Recap (24:18)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places.</p><p>So, what makes people leave one gym and stick with another?</p><p>Considering today&#39;s inflation and rising living costs, it’s easy to guess that people cut their gym memberships to save money. But it’s not always about the budget. The real issue often lies in the experience and the perceived value for the money spent.</p><p>Often, gym-goers start out motivated and ready to hit their fitness goals, but if they feel like just another face in the crowd, they’ll probably leave soon. Generic group classes might satisfy casual exercisers, but those looking for real results might find them lacking because there’s not much personal attention.</p><p>On the other hand, gyms that offer more tailored services, like semi-private training, really make members feel valued and understood, helping them stick around longer. Also, offering a combination of personalized training, accountability, and nutrition can be a good reason to stay, even when times are tough.</p><p>This is just a sneak peek at what Tim and Randy will be discussing in this week’s episode. Join them and find out more about why many clients leave gyms and how you can boost retention.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Client retention and reasons for leaving (01:36)</li><li>Importance of perceived value (08:06) </li><li>The power of customized workouts (11:52) </li><li>Transition from large group to semi-private training (13:07) </li><li>Technology in training - Semi Private Pro software (17:41)</li><li>Gradual reduction of equipment (22:22) </li><li>Recap (24:18)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9cf45aae-e823-4b89-b5a3-810ecafc78a0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1a611bcc-6b66-4ded-b028-63f964a364f7 Tue, 04 Jun 2024 08:00:00 +0000 1397 no full Small Group Training Is Not Semi Private Small Group Training Is Not Semi Private Tim Lyons and Randy Angsten Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.

This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." 

Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.

On the other hand, semi private training offers customized workouts that are tailored to each client's needs, giving it a more exclusive and private feel.

That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings. 

This approach not only builds our gym's reputation but also significantly increases revenue by attracting clients who see the value in paying more for a customized service.

If you want to find out more about the benefits of individualized workouts, tune in for this week’s episode. Tim and Randy are explaining how to transform your training models and adopt a more premium approach.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • How to win an InBody 380 (01:03)
  • Terminology impact on pricing (01:47)
  • Customized vs. standardized workouts (04:30)
  • Pricing differences between training types (10:47)
  • Selling a gym with proper systems in place (15:52)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi-private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they&#39;re willing to pay for it.</p><p>This is why it’s important not to confuse &#34;semi private training&#34; with something that many others might refer to as &#34;small group training.&#34; </p><p>Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.</p><p>On the other hand, semi private training offers customized workouts that are tailored to each client&#39;s needs, giving it a more exclusive and private feel.</p><p>That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings. </p><p>This approach not only builds our gym&#39;s reputation but also significantly increases revenue by attracting clients who see the value in paying more for a customized service.</p><p>If you want to find out more about the benefits of individualized workouts, tune in for this week’s episode. Tim and Randy are explaining how to transform your training models and adopt a more premium approach.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>How to win an InBody 380 (01:03)</li><li>Terminology impact on pricing (01:47)</li><li>Customized vs. standardized workouts (04:30)</li><li>Pricing differences between training types (10:47)</li><li>Selling a gym with proper systems in place (15:52)</li></ul><p><strong>Additional Resources:</strong></p><p>- Win an<a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a> </p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> edab6f8a-7db8-4786-8175-516117e05a09 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/4aee8769-e7f0-42b0-8834-223181e01b54 Thu, 30 May 2024 08:00:00 +0000 1076 no full The Problem With Paid-In-Full Gym Memberships The Problem With Paid-In-Full Gym Memberships Tim Lyons and Randy Angsten Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. 

But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’t leave you for months (or years).

Sure, that immediate influx of cash feels good. But what about next month? Or the month after? You have to constantly chase the next sale and it feels like trying to fill a bucket with a hole in the bottom. 

This is why Tim and Randy are recommending focusing on building monthly recurring revenue. 

It offers a solid foundation and stability for your gym business, and also shows that you believe in the value your gym provides. And the people who appreciate good value are more likely to become your loyal clients, which means a more predictable cash flow. 

So, would you rather get immediate cash from a bunch of new clients or have a gym full of members who have been part of your gym's family for years? Seems like a no brainer.

Want to learn more about long-term benefits of recurring revenue over the quick gains from paid-in-full sales? 

Tune in for this week's episode!

Key Takeaways:

  • Intro (00:00)
  • Announcement of partnership with InBody (00:51)
  • Recurring revenue vs. paid-in-full payments (03:08)
  • Focusing on client retention (06:58)
  • The benefits of semi-private training (12:29)
  • Consistency in service delivery (18:25)
  • Success stories from coaching (19:15)

Additional Resources:

- Win an InBody 380 body composition scanner!

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. </p><p>But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’t leave you for months (or years).</p><p>Sure, that immediate influx of cash feels good. But what about next month? Or the month after? You have to constantly chase the next sale and it feels like trying to fill a bucket with a hole in the bottom. </p><p>This is why Tim and Randy are recommending focusing on building monthly recurring revenue. </p><p>It offers a solid foundation and stability for your gym business, and also shows that you believe in the value your gym provides. And the people who appreciate good value are more likely to become your loyal clients, which means a more predictable cash flow. </p><p>So, would you rather get immediate cash from a bunch of new clients or have a gym full of members who have been part of your gym&#39;s family for years? Seems like a no brainer.</p><p>Want to learn more about long-term benefits of recurring revenue over the quick gains from paid-in-full sales? </p><p>Tune in for this week&#39;s episode!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Announcement of partnership with InBody (00:51)</li><li>Recurring revenue vs. paid-in-full payments (03:08)</li><li>Focusing on client retention (06:58)</li><li>The benefits of semi-private training (12:29)</li><li>Consistency in service delivery (18:25)</li><li>Success stories from coaching (19:15)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- Win an</span><a href="https://upvir.al/158055/lp158055" rel="nofollow"> InBody 380 body composition scanner</a>!</p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 149e36eb-ecf9-46b4-9af9-8cdcbdade60a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/441eb656-dd48-4c02-836f-c29707bb9982 Tue, 28 May 2024 08:00:00 +0000 1261 no full Your $40,000/Year Membership Your $40,000/Year Membership Tim Lyons and Randy Angsten What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.

Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services. 

Their holistic approach is setting a new standard and shows there's a huge demand for high-end programs on the market. By following their lead and adopting similar strategies, gym owners can create premium services for their own clients.

For example, gyms can use biometric data to show the full benefits of their programs - not just weight loss, but also things like heart rate and sleep quality. They can also start cooperating with medical professionals and offer services like hormone replacement therapy and blood panels.

Having in mind that more and more people, especially younger ones, don’t trust traditional medicine, gyms have a great chance to fill in the gap and become more involved in their clients' overall health. We just need to think creatively about adding value and offering comprehensive health solutions to justify higher membership fees.

So, if you want to improve your gym's offerings and meet the growing demand on the market, tune in to this episode. Tim and Randy will show you how to transform your fitness business with premium programs. 

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • Equinox's $40,000 membership (00:54)
  • Holistic health approach (01:57)
  • Importance of biometric data (03:09)
  • Potential gym partnerships (06:06)
  • Market skepticism towards doctors (08:20)
  • Comprehensive health programs (12:12)
  • Integrating medical services (13:36)
  • Premium membership strategies (17:58)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.</p><p>Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services. </p><p>Their holistic approach is setting a new standard and shows there&#39;s a huge demand for high-end programs on the market. By following their lead and adopting similar strategies, gym owners can create premium services for their own clients.</p><p>For example, gyms can use biometric data to show the full benefits of their programs - not just weight loss, but also things like heart rate and sleep quality. They can also start cooperating with medical professionals and offer services like hormone replacement therapy and blood panels.</p><p>Having in mind that more and more people, especially younger ones, don’t trust traditional medicine, gyms have a great chance to fill in the gap and become more involved in their clients&#39; overall health. We just need to think creatively about adding value and offering comprehensive health solutions to justify higher membership fees.</p><p>So, if you want to improve your gym&#39;s offerings and meet the growing demand on the market, tune in to this episode. Tim and Randy will show you how to transform your fitness business with premium programs. </p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Equinox&#39;s $40,000 membership (00:54)</li><li>Holistic health approach (01:57)</li><li>Importance of biometric data (03:09)</li><li>Potential gym partnerships (06:06)</li><li>Market skepticism towards doctors (08:20)</li><li>Comprehensive health programs (12:12)</li><li>Integrating medical services (13:36)</li><li>Premium membership strategies (17:58)</li></ul><p><strong>Additional Resources:</strong></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 92d9d526-ded7-4015-b7e0-ed9045048013 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e83b32f9-a92a-4c21-8b51-aaef521ea132 Thu, 23 May 2024 08:00:00 +0000 1118 no full Announcing Growth Summit Chicago Announcing Growth Summit Chicago Tim Lyons and Randy Angsten In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level.

If you join them, you’ll learn about the Growth Summit, its history, and how it evolved from a small meeting in 2019 to a major event in the fitness industry, offering workshops, keynote speeches, and networking opportunities.

The Growth Summit is scheduled for September 5-7 at the Swissotel in Chicago. It is designed to provide gym owners with strategic, actionable insights from successful peers and industry leaders.

Those who decide to join will gain practical knowledge that can be immediately implemented in their businesses because it will cover various topics, including gym profitability, staff training, future industry trends, investment strategies, and many more.

This is truly a chance to transform your gym business because you’ll learn what the best gyms in the world are doing and how to replicate their success. Register now to secure your spot at the Growth Summit Chicago and take advantage of the early bird pricing.

For additional info, lineup, keynote speakers, and more, tune in to this week's episode, as Tim and Randy explain all the event details and the benefits of attending.

Get your tickets today!

Key Takeaways:

  • Intro (00:00)
  • Background of the Growth Summit (00:52)
  • Event details: September 5-7 at the Swissotel, Chicago (03:19)
  • Pre-conference workshop details and schedule (04:51)
  • Speakers overview (09:09)
  • Panel discussion with successful gym owners (23:06)
  • Keynote speakers (29:31)
  • Sharing successful gym strategies in small groups (34:19)
  • Summary and registration details (36:30)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level.</p><p>If you join them, you’ll learn about the Growth Summit, its history, and how it evolved from a small meeting in 2019 to a major event in the fitness industry, offering workshops, keynote speeches, and networking opportunities.</p><p>The Growth Summit is scheduled for September 5-7 at the Swissotel in Chicago. It is designed to provide gym owners with strategic, actionable insights from successful peers and industry leaders.</p><p>Those who decide to join will gain practical knowledge that can be immediately implemented in their businesses because it will cover various topics, including gym profitability, staff training, future industry trends, investment strategies, and many more.</p><p>This is truly a chance to transform your gym business because you’ll learn what the best gyms in the world are doing and how to replicate their success. Register now to secure your spot at the Growth Summit Chicago and take advantage of the early bird pricing.</p><p>For additional info, lineup, keynote speakers, and more, tune in to this week&#39;s episode, as Tim and Randy explain all the event details and the benefits of attending.</p><p>Get your tickets today!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Background of the Growth Summit (00:52)</li><li>Event details: September 5-7 at the Swissotel, Chicago (03:19)</li><li>Pre-conference workshop details and schedule (04:51)</li><li>Speakers overview (09:09)</li><li>Panel discussion with successful gym owners (23:06)</li><li>Keynote speakers (29:31)</li><li>Sharing successful gym strategies in small groups (34:19)</li><li>Summary and registration details (36:30)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5be104f4-bffd-487c-85d0-87f0ef98c330 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1bedb5dd-b6aa-4344-9dc7-3619c8559a77 Tue, 21 May 2024 08:00:00 +0000 2474 no full Small Changes That Lead To Big Results Small Changes That Lead To Big Results Tim Lyons and Randy Angsten Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. 

Simply put, change naturally brings unrest because clients love routine just as much as you do.

So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated. 

Take price increases, for example – data shows that only about 7% of clients leave, even when prices go up by 30-50%. When backed by careful data analysis, the decision to make such a change is a huge win.

But price increase is not the only change that can improve your gym business. In this week's episode, Tim and Randy discuss three small but powerful shifts that led to significant improvements in their gym's operations and finances. 

Join them to learn more about these strategic adjustments and how you can implement them to boost revenue without causing client confusion and quitting.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Clients don’t like changes (00:56)
  • Membership simplification (03:44)
  • Freezing membership options (06:04)
  • Communicating benefits of new policies to clients (10:30)
  • Flexible booking and cancellation policy (12:44)
  • Perfect timing for implementing changes (16:36)
  • Recap (19:57)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Clients don&#39;t like change, even if it&#39;s for the better. Whether it&#39;s a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. </p><p>Simply put, change naturally brings unrest because clients love routine just as much as you do.</p><p>So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated. </p><p>Take price increases, for example – data shows that only about 7% of clients leave, even when prices go up by 30-50%. When backed by careful data analysis, the decision to make such a change is a huge win.</p><p>But price increase is not the only change that can improve your gym business. In this week&#39;s episode, Tim and Randy discuss three small but powerful shifts that led to significant improvements in their gym&#39;s operations and finances. </p><p>Join them to learn more about these strategic adjustments and how you can implement them to boost revenue without causing client confusion and quitting.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Clients don’t like changes (00:56)</li><li>Membership simplification (03:44)</li><li>Freezing membership options (06:04)</li><li>Communicating benefits of new policies to clients (10:30)</li><li>Flexible booking and cancellation policy (12:44)</li><li>Perfect timing for implementing changes (16:36)</li><li>Recap (19:57)</li></ul><p><strong>Additional Resources:</strong></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0fd60966-93d5-43f7-9907-f6c857bd6ddb https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e5262dc2-f407-4ee0-80c1-2842dcc9b6fc Thu, 16 May 2024 08:00:00 +0000 1196 no full What Do You Believe In What Do You Believe In Tim Lyons and Randy Angsten Desperation is one of the worst places to make decisions from.

But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. 

For example, you might think about swapping your quality training programs for high-intensity, short-term challenges just to get some quick cash. Familiar?

However, what seems like a good idea in desperate moments, probably goes against your gym’s values or long-term vision. Plus, what about the loyal clients who joined for your original values? This kind of shift can push them away and that will definitely hurt your gym’s culture and image.

To help you avoid such risky moves, in this episode Tim and Randy are exploring sustainable ways to manage cash flow without sacrificing your gym's values. They are talking about how maintaining your beliefs and avoiding desperation can be key to long-term success.

Join them and learn why you need to stick to your guns, even when it’s tempting to take a shortcut. 

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Growth Summit Chicago (00:54)
  • Gym owner struggles (03:23)
  • The risks of desperation-driven decisions (06:13)
  • Strategies for sustainable financial management (11:05)
  • People buy what sounds like the best product (13:34)
  • Recap (17:29)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Desperation is one of the worst places to make decisions from.</p><p>But that&#39;s often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. </p><p>For example, you might think about swapping your quality training programs for high-intensity, short-term challenges just to get some quick cash. Familiar?</p><p>However, what seems like a good idea in desperate moments, probably goes against your gym’s values or long-term vision. Plus, what about the loyal clients who joined for your original values? This kind of shift can push them away and that will definitely hurt your gym’s culture and image.</p><p>To help you avoid such risky moves, in this episode Tim and Randy are exploring sustainable ways to manage cash flow without sacrificing your gym&#39;s values. They are talking about how maintaining your beliefs and avoiding desperation can be key to long-term success.</p><p>Join them and learn why you need to stick to your guns, even when it’s tempting to take a shortcut. </p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Growth Summit Chicago (00:54)</li><li>Gym owner struggles (03:23)</li><li>The risks of desperation-driven decisions (06:13)</li><li>Strategies for sustainable financial management (11:05)</li><li>People buy what sounds like the best product (13:34)</li><li>Recap (17:29)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3f1c0449-0beb-4c9e-a3c6-57c6eecef860 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/51397855-b50e-47e9-ab6e-bbd272a58fec Tue, 14 May 2024 08:00:00 +0000 1057 no full Action Trumps Perfection Action Trumps Perfection Tim Lyons and Randy Angsten Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?

Of course, you have.

But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.

That’s exactly what Tim and Randy dive into in this episode as they discuss "perfection paralysis" — a common trap for many gym owners. They break down the psychology of decision-making and the high costs of indecision.

They also share how simple, daily decisions reflect our ability to tackle bigger challenges. Plus, they share tips on how to stop hesitating and how making fast decisions has driven their business growth.

Got something you've been putting off, waiting for the perfect conditions? Tune in to learn how to break free from perfectionism and why making a move — any move — is better than standing still.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of taking imperfect action (00:35)
  • Real-world business adaptations and outcomes (04:58)
  • Decision-making speed as a success indicator (05:09)
  • Detailed discussion on decision-making in business settings (09:01)
  • Price adjustment decisions (13:57)
  • Recap (16:27)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?</span></p><p><span>Of course, you have.</span></p><p><span>But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.</span></p><p><span>That’s exactly what Tim and Randy dive into in this episode as they discuss &#34;perfection paralysis&#34; — a common trap for many gym owners. They break down the psychology of decision-making and the high costs of indecision.</span></p><p><span>They also share how simple, daily decisions reflect our ability to tackle bigger challenges. Plus, they share tips on how to stop hesitating and how making fast decisions has driven their business growth.</span></p><p><span>Got something you&#39;ve been putting off, waiting for the perfect conditions? Tune in to learn how to break free from perfectionism and why making a move — any move — is better than standing still.</span></p><p><span>Let’s dive in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Intro (00:00)</span></li><li><span>Importance of taking imperfect action (00:35)</span></li><li><span>Real-world business adaptations and outcomes (04:58)</span></li><li><span>Decision-making speed as a success indicator (05:09)</span></li><li><span>Detailed discussion on decision-making in business settings (09:01)</span></li><li><span>Price adjustment decisions (13:57)</span></li><li><span>Recap (16:27)</span></li></ul><p><strong>Additional Resources:</strong></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.</span><a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 9c3f99b7-ead8-40bf-90b2-4dbc2c1f6627 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7ca5536b-a481-4a65-a155-807a2c7524e1 Thu, 09 May 2024 08:00:00 +0000 1032 no full The Book That Rewired My Brain The Book That Rewired My Brain Tim Lyons and Randy Angsten Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. 

That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner.

If you're eager to make this dream a reality and experience the joy of financial freedom — where you're not just trading time for money — then this episode is a must-listen.

Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by Robert Kiyosaki. This book literally rewired his brain, and it might just do the same for yours.

In this week's conversation with Randy, they dive into insights from 'Cashflow Quadrant,' focusing particularly on the importance of understanding the different income quadrants and how to transition from being self-employed to becoming a business owner.

They'll discuss developing effective systems and strategies for gym owners, aimed at optimizing operations and enhancing profitability. Plus, they share practical tools and strategies to help you shift from day-to-day operations to overseeing a self-managing business.

Tune in and let them show you how to scale your business and achieve true independence.

Key Takeaways:

  • Intro (00:00)
  • Growth Summit Chicago (00:56)
  • Significance of ‘Cashflow Quadrant’ (03:36)
  • Explanation of business quadrants (10:47)
  • Strategies for transitioning to business owner (11:50)
  • Benefits of systematic business operations (19:38)
  • Recap (26:03)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Wouldn&#39;t it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. </p><p>That’s often because you&#39;re still in the self-employed phase, dreaming of truly becoming a business owner.</p><p>If you&#39;re eager to make this dream a reality and experience the joy of financial freedom — where you&#39;re not just trading time for money — then this episode is a must-listen.</p><p>Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by Robert Kiyosaki. This book literally rewired his brain, and it might just do the same for yours.</p><p>In this week&#39;s conversation with Randy, they dive into insights from &#39;Cashflow Quadrant,&#39; focusing particularly on the importance of understanding the different income quadrants and how to transition from being self-employed to becoming a business owner.</p><p>They&#39;ll discuss developing effective systems and strategies for gym owners, aimed at optimizing operations and enhancing profitability. Plus, they share practical tools and strategies to help you shift from day-to-day operations to overseeing a self-managing business.</p><p>Tune in and let them show you how to scale your business and achieve true independence.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Growth Summit Chicago (00:56)</li><li>Significance of ‘Cashflow Quadrant’ (03:36)</li><li>Explanation of business quadrants (10:47)</li><li>Strategies for transitioning to business owner (11:50)</li><li>Benefits of systematic business operations (19:38)</li><li>Recap (26:03)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> fa9bc910-bed9-4807-8e2d-1c1b6d143be2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0e5b4a0b-2762-42b5-a62e-e3bfbf783a5d Tue, 07 May 2024 08:00:00 +0000 1719 no full Bull$#!t Claims In The Industry Bull$#!t Claims In The Industry Tim Lyons and Randy Angsten Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?

They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.

And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.

In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.

They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.

If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.

Ready to start building a marketing approach that truly reflects the value you offer?

Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • We guarantee 1,000 leads or 1,000 clients (01:03)
  • It's too easy to win, but it's way easier to lose (05:55)
  • Ethical marketing (07:37)
  • Advantages of authentic business practices (11:27)
  • Recap (16:42)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?</p><p>They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.</p><p>And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.</p><p>In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.</p><p>They&#39;ll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.</p><p>If you join them, you&#39;ll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.</p><p>Ready to start building a marketing approach that truly reflects the value you offer?</p><p>Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>We guarantee 1,000 leads or 1,000 clients (01:03)</li><li>It&#39;s too easy to win, but it&#39;s way easier to lose (05:55)</li><li>Ethical marketing (07:37)</li><li>Advantages of authentic business practices (11:27)</li><li>Recap (16:42)</li></ul><p><strong>Additional Resources:</strong></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 4c4701a4-b6ad-4565-b064-2e529bad2557 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d0eef3b9-fc2d-4f15-8ce3-8b3395cff62e Thu, 02 May 2024 08:00:00 +0000 992 no full The Best Free Tool to Grow Your Gym to $30K a Month The Best Free Tool to Grow Your Gym to $30K a Month Tim Lyons and Randy Angsten The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?

Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common.

People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. 

Calm down, you’ve done your job well. 

But, to keep your clients coming back and to grow your gym, it's crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.

Let’s target a steady $30k a month to start. (That's actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?

Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.

So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • The Profit Accelerator Facebook group (01:03)
  • Everybody needs lifestyle clients (03:43)
  • Creating sustainable businesses and recurring revenue (11:36)
  • Recap (14:40)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?</p><p>Many gym owners notice that clients who achieve their goals often stop coming. If you&#39;re new to this, you might be wondering what went wrong. But those of us who&#39;ve been around know this is pretty common.</p><p>People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. </p><p>Calm down, you’ve done your job well. </p><p>But, to keep your clients coming back and to grow your gym, it&#39;s crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.</p><p>Let’s target a steady $30k a month to start. (That&#39;s actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?</p><p>Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.</p><p>So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The Profit Accelerator Facebook group (01:03)</li><li>Everybody needs lifestyle clients (03:43)</li><li>Creating sustainable businesses and recurring revenue (11:36)</li><li>Recap (14:40)</li></ul><p><strong>Additional Resources:</strong></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 74276433-e83e-4788-ad84-8fa860e4ebf9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c9ba5131-ea33-4ada-80ee-314a330ffa32 Tue, 30 Apr 2024 08:00:00 +0000 920 no full The Risk of Too Much Coach Autonomy in Gyms The Risk of Too Much Coach Autonomy in Gyms Tim Lyons and Randy Angsten Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave.

To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.

So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they're crafting their own programs within your gym, you'll definitely want to check out this episode.

This week, Tim and Randy are diving into their systematized training approach, ensuring every client enjoys the best possible workout every time, no matter who they're training with.

Their semi-private Pro system improves client satisfaction and reduces the risks of overly personal coach-client relationships. It's all about consistency and quality, protecting both your gym’s reputation and your clients' experiences.

Tune in to learn more about how to effectively manage your training programs and put these ideas into practice at your gym.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of program ownership in gyms (00:44)
  • Risks of personal client-coach relationships (07:00)
  • Protecting the brand through standardized training (10:29)
  • The need for systemic training approaches (15:09)

Additional Resources:

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it&#39;s common for clients to follow a coach when they leave.</p><p>To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.</p><p>So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they&#39;re crafting their own programs within your gym, you&#39;ll definitely want to check out this episode.</p><p>This week, Tim and Randy are diving into their systematized training approach, ensuring every client enjoys the best possible workout every time, no matter who they&#39;re training with.</p><p>Their semi-private Pro system improves client satisfaction and reduces the risks of overly personal coach-client relationships. It&#39;s all about consistency and quality, protecting both your gym’s reputation and your clients&#39; experiences.</p><p>Tune in to learn more about how to effectively manage your training programs and put these ideas into practice at your gym.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of program ownership in gyms (00:44)</li><li>Risks of personal client-coach relationships (07:00)</li><li>Protecting the brand through standardized training (10:29)</li><li>The need for systemic training approaches (15:09)</li></ul><p><strong>Additional Resources:</strong></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> </p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 012cc989-6025-467d-ac9e-19cf0795eff2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3f7cf410-d896-406d-af76-54b669275783 Thu, 25 Apr 2024 08:00:00 +0000 968 no full Are Your Facebook Ads Not Working? Are Your Facebook Ads Not Working? Tim Lyons and Randy Angsten Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?

Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.

This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.

So in this episode, they discuss the common pitfalls related to Facebook ads and share their 'Poles in the Water' strategy. This approach makes sure you're not just depending on one platform for all your marketing.

It's about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It's like throwing out several fishing lines at once to increase your chances of catching fish.

Makes sense, right?

If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.

Don't miss out!

Key Takeaways:

  • Intro (00:00)
  • Problems with Facebook ads (00:42)
  • Follow the money to see why ads fail (03:42)
  • The ‘Poles in the Water’ marketing strategy (07:13)
  • Shifts in Facebook ad results from Q4 to Q1 (12:49)
  • The effectiveness of challenges and promotional offers (24:46)
  • Creating genuine, compelling marketing offers (27:42)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners complain that they feel like they&#39;re throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?</p><p>Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.</p><p>This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.</p><p>So in this episode, they discuss the common pitfalls related to Facebook ads and share their &#39;Poles in the Water&#39; strategy. This approach makes sure you&#39;re not just depending on one platform for all your marketing.</p><p>It&#39;s about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It&#39;s like throwing out several fishing lines at once to increase your chances of catching fish.</p><p>Makes sense, right?</p><p>If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.</p><p>Don&#39;t miss out!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Problems with Facebook ads (00:42)</li><li>Follow the money to see why ads fail (03:42)</li><li>The ‘Poles in the Water’ marketing strategy (07:13)</li><li>Shifts in Facebook ad results from Q4 to Q1 (12:49)</li><li>The effectiveness of challenges and promotional offers (24:46)</li><li>Creating genuine, compelling marketing offers (27:42)</li></ul><p><strong>Additional Resources:</strong></p><p>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> af26a2fd-cfd1-4eea-ad01-2168f4dd08a1 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/eab2bda1-1c8f-460c-8617-0bb20276d817 Tue, 23 Apr 2024 08:00:00 +0000 1694 no full Why Own a Gym? Beats Being a Doctor or Lawyer! Why Own a Gym? Beats Being a Doctor or Lawyer! Tim Lyons and Randy Angsten “I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.”

How many professionals can say something like this? Definitely not many.

Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.

That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability.

But as soon as you grow your business from just working for yourself to truly owning it and start earning good money, you'll find yourself in a spot that regular jobs just can't match, no matter how much they pay.

Yes, traditional jobs might offer financial stability, but owning a gym gives you the chance to work on your business, not just in it. You can create systems that let you step back and enjoy real financial freedom. That's something traditional careers just can't offer. 

This is not downplaying anyone's hard work – just pointing out the difference between owning a business and being self-employed. This shift not only changes your lifestyle but also improves your business's ability to grow.

So, if you're a gym owner caught up in the daily grind, remember that you didn't choose this path just to work endless hours. You chose it for the potential it offers – a lifestyle of freedom, choice, and significant financial rewards.

Join Tim and Randy in this week’s episode as they discuss why owning a gym beats traditional careers, offering both freedom and financial independence.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Freedom in gym ownership (00:43)
  • Understanding Cashflow Quadrant (06:52)
  • The importance of delegation and system creation (11:48)
  • Success stories of gym owners using effective systems (16:20)
  • How to transition from operator to owner (23:06)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><em>“I&#39;m making money while I’m sitting here in the cafe, and I don&#39;t even have to be at work on Monday.”</em></p><p>How many professionals can say something like this? Definitely not many.</p><p>Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.</p><p>That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability.</p><p>But as soon as you grow your business from just working for yourself to truly owning it and start earning good money, you&#39;ll find yourself in a spot that regular jobs just can&#39;t match, no matter how much they pay.</p><p>Yes, traditional jobs might offer financial stability, but owning a gym gives you the chance to work <em>on</em> your business, not just <em>in</em> it. You can create systems that let you step back and enjoy real financial freedom. That&#39;s something traditional careers just can&#39;t offer. </p><p>This is not downplaying anyone&#39;s hard work – just pointing out the difference between owning a business and being self-employed. This shift not only changes your lifestyle but also improves your business&#39;s ability to grow.</p><p>So, if you&#39;re a gym owner caught up in the daily grind, remember that you didn&#39;t choose this path just to work endless hours. You chose it for the potential it offers – a lifestyle of freedom, choice, and significant financial rewards.</p><p>Join Tim and Randy in this week’s episode as they discuss why owning a gym beats traditional careers, offering both freedom and financial independence.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Freedom in gym ownership (00:43)</li><li>Understanding Cashflow Quadrant (06:52)</li><li>The importance of delegation and system creation (11:48)</li><li>Success stories of gym owners using effective systems (16:20)</li><li>How to transition from operator to owner (23:06)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e110aea1-7102-44ac-a0a1-5c2301820ac2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2a062403-df33-412b-b8af-156dd41f54ae Thu, 18 Apr 2024 08:00:00 +0000 1447 no full Easiest Way To Remove Yourself From Day to Day Operations Easiest Way To Remove Yourself From Day to Day Operations Tim Lyons and Randy Angsten Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. 

Why does this happen?

Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.

To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that they know their business runs smoothly even in their absence.

So, the key to breaking free from mundane routines is to trust your team and invest in their development. This will allow you to focus on the things that really move your business forward, like leadership skills, strategic planning, and business growth.

Once the day-to-day operations are off your plate, your gym business will grow thanks to the hard work of a motivated team, and you can ultimately make more money while having a lot more free time.

In this episode, Tim and Randy discuss this shift from hands-on management to strategic leadership and share how to remove yourself from day-to-day operations.

So, are you ready to make this change in your gym? Join Tim and Randy in this episode and let them show you how.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Importance of delegating tasks and authority to make decisions (02:56)
  • Common fears about quality control and spending (05:30)
  • Leadership development (10:38)
  • Systems and SOPs (14:42)
  • Recap (19:07)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. </p><p>Why does this happen?</p><p>Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.</p><p>To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that they know their business runs smoothly even in their absence.</p><p>So, the key to breaking free from mundane routines is to trust your team and invest in their development. This will allow you to focus on the things that really move your business forward, like leadership skills, strategic planning, and business growth.</p><p>Once the day-to-day operations are off your plate, your gym business will grow thanks to the hard work of a motivated team, and you can ultimately make more money while having a lot more free time.</p><p>In this episode, Tim and Randy discuss this shift from hands-on management to strategic leadership and share how to remove yourself from day-to-day operations.</p><p>So, are you ready to make this change in your gym? Join Tim and Randy in this episode and let them show you how.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of delegating tasks and authority to make decisions (02:56)</li><li>Common fears about quality control and spending (05:30)</li><li>Leadership development (10:38)</li><li>Systems and SOPs (14:42)</li><li>Recap (19:07)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> bcf29072-f064-40fc-8b70-03dab49c9bcb https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6f2b0026-c79e-4e74-8551-86d2703174df Tue, 16 Apr 2024 08:00:00 +0000 1107 no full The Industry Has A Bad Rep The Industry Has A Bad Rep Tim Lyons and Randy Angsten Would you buy what you’re selling if you walked into your gym?

This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there.

Why does this happen?

Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.

But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn't it time our services stood out from the low quality that's been all too common and set a new, higher standard of excellence?

In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.

By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.

Want to know how to make your gym stand out for all the right reasons?

Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Fitness industry's reputation problem (00:58)
  • The negative perceptions of personal training contracts (04:23)
  • Continuous education for trainers (06:24)
  • The necessity of structured growth and systems (08:20)
  • Pricing strategies (10:28)
  • Reassessing and improving gym services and products (13:47)
  • Creating a team culture (16:40)
  • Recap (19:38)

Additional Resources:

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Would you buy what you’re selling if you walked into your gym?</p><p>This is something gym owners and personal trainers should consider, especially given the fitness industry&#39;s not-so-great image. And, to be honest, the bad reputation is justified because there&#39;s been years of low-quality stuff out there.</p><p>Why does this happen?</p><p>Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.</p><p>But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn&#39;t it time our services stood out from the low quality that&#39;s been all too common and set a new, higher standard of excellence?</p><p>In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.</p><p>By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.</p><p>Want to know how to make your gym stand out for all the right reasons?</p><p>Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Fitness industry&#39;s reputation problem (00:58)</li><li>The negative perceptions of personal training contracts (04:23)</li><li>Continuous education for trainers (06:24)</li><li>The necessity of structured growth and systems (08:20)</li><li>Pricing strategies (10:28)</li><li>Reassessing and improving gym services and products (13:47)</li><li>Creating a team culture (16:40)</li><li>Recap (19:38)</li></ul><p><strong>Additional Resources:</strong></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. <a href="https://winninggym.com/mdm" rel="nofollow">Click to join.</a></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e8629398-7a78-4859-98b1-5ebb97537aa1 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1f89540d-b2be-48bd-bb66-bce3e2075bee Thu, 11 Apr 2024 08:00:00 +0000 1197 no full Million Dollar Model Mastery Million Dollar Model Mastery Tim Lyons and Randy Angsten This is the million-dollar question (literally): How does a gym reach the $1M milestone?

Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success.

They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns.

In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, delivery, and ascension. In essence, this event serves as a blueprint for building a million-dollar gym, and Tim and Randy are ready to share everything.

Why?

Because they believe success shouldn't be a secret but a shared resource. 

So, this event is not only a chance to learn and ask Tim and his team questions, but also a way to get a proven strategy that you can directly apply to your gym.

If you're interested in learning more about this roadmap to success, tune in to this episode and reserve your spot for the two-day experience at their million-dollar gym on May 30th and 31st.

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • The Million Dollar Model Mastery event (01:36)
  • Evergreen marketing campaigns (05:32)
  • Sharing SOPs and operational insights (09:22)
  • A detailed look into training sessions and client experiences (10:54)
  • Event details (13:50)

Additional Resources:

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>This is the million-dollar question (literally): How does a gym reach the $1M milestone?</p><p>Tim and Randy have the answer, and they&#39;re eager to share it through a unique event designed specifically for gym owners aiming for success.</p><p>They&#39;re pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns.</p><p>In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, delivery, and ascension. In essence, this event serves as a blueprint for building a million-dollar gym, and Tim and Randy are ready to share everything.</p><p>Why?</p><p>Because they believe success shouldn&#39;t be a secret but a shared resource. </p><p>So, this event is not only a chance to learn and ask Tim and his team questions, but also a way to get a proven strategy that you can directly apply to your gym.</p><p>If you&#39;re interested in learning more about this roadmap to success, tune in to this episode and reserve your spot for the two-day experience at their million-dollar gym on May 30th and 31st.</p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The Million Dollar Model Mastery event (01:36)</li><li>Evergreen marketing campaigns (05:32)</li><li>Sharing SOPs and operational insights (09:22)</li><li>A detailed look into training sessions and client experiences (10:54)</li><li>Event details (13:50)</li></ul><p><strong>Additional Resources:</strong></p><p>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. <a href="https://winninggym.com/mdm" rel="nofollow">Click to join.</a></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9b496915-a3ab-40dc-9967-2025795d5dc3 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/62b1be58-e448-4923-889e-9c70fb25aef7 Tue, 09 Apr 2024 08:00:00 +0000 1023 no full Get More Done in One Day Than a Whole Week Get More Done in One Day Than a Whole Week Tim Lyons and Randy Angsten Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list.

If only a day had like 36 hours… 

A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters.

You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from your overwhelming to-do list?

The tool uses AI to prioritize and schedule tasks based on deadlines, importance, and personal availability. It is like having a personal assistant who knows exactly what you need to do and when.

Motion allows you to start each day with a clear plan, knowing exactly what needs to be done, and having the peace of mind that nothing is slipping through the cracks. And the most valuable thing it can do for you - is to give you back time for yourself and your loved ones.

Curious to find out more?

Tune in for this week’s episode as Tim and Randy talk about improving productivity and organization through the use of a new AI tool.

You definitely don’t want to miss this one.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Discovery of Motion (01:03)
  • How Motion works (06:15)
  • Impact on gym owners' productivity (08:30)
  • Real-life benefits of using Motion (13:18)
  • Recommendation and trial offer (16:57)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list.</p><p>If only a day had like 36 hours… </p><p>A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters.</p><p>You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from your overwhelming to-do list?</p><p>The tool uses AI to prioritize and schedule tasks based on deadlines, importance, and personal availability. It is like having a personal assistant who knows exactly what you need to do and when.</p><p>Motion allows you to start each day with a clear plan, knowing exactly what needs to be done, and having the peace of mind that nothing is slipping through the cracks. And the most valuable thing it can do for you - is to give you back time for yourself and your loved ones.</p><p>Curious to find out more?</p><p>Tune in for this week’s episode as Tim and Randy talk about improving productivity and organization through the use of a new AI tool.</p><p>You definitely don’t want to miss this one.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Discovery of Motion (01:03)</li><li>How Motion works (06:15)</li><li>Impact on gym owners&#39; productivity (08:30)</li><li>Real-life benefits of using Motion (13:18)</li><li>Recommendation and trial offer (16:57)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8f6042e8-c4e3-41cf-8283-fb358160e9e4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/534eaac4-deec-49b2-b180-06f4c99ba57f Thu, 04 Apr 2024 08:00:00 +0000 1088 no full Break Your Revenue Ceiling Break Your Revenue Ceiling Tim Lyons and Randy Angsten Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤

⁤Whether it's $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you're making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤

⁤Many gym owners face this challenge. ⁤⁤So, the real question is: How can we continue to grow past these barriers? ⁤

⁤In this week's episode, Tim and Randy are unpacking several ways to break through your gym's income ceiling. ⁤

⁤They'll talk about small changes, like tweaking how many clients each coach handles, which can increase your gym's income without additional expenses. ⁤⁤Plus, they'll cover big moves, like updating your membership model and scheduling to ensure steady cash flow. ⁤

⁤But there's more to it than just numbers and strategies. ⁤

⁤The key to breaking through income ceilings is being open to change and new ideas, focusing on recurring revenue, and making the most of what you've got. ⁤⁤It's about clever, lasting ways of doing business that ensure long-term profitability. ⁤

⁤If you want to increase your gym's earnings using tried-and-true methods and wise risk-taking, this episode is for you. ⁤

⁤Join Tim and Randy and let them help your gym make more money.

Key Takeaways:

  • Intro (00:00)
  • Breaking revenue ceilings (01:07)
  • Increasing client capacity per session (02:26)
  • Expanding operational hours (04:31)
  • Raising rates and diversifying revenue (10:25)
  • Parallels between your gym and a restaurant (12:51)
  • Membership model and recurring revenue (14:21)
  • The danger of high coach compensation percentages (21:08)
  • Creating an experience to keep gym clients long-term (22:55)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners believe they&#39;ve hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤</p><p>⁤Whether it&#39;s $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you&#39;re making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤</p><p>⁤Many gym owners face this challenge. ⁤⁤So, the real question is: How can we continue to grow past these barriers? ⁤</p><p>⁤In this week&#39;s episode, Tim and Randy are unpacking several ways to break through your gym&#39;s income ceiling. ⁤</p><p>⁤They&#39;ll talk about small changes, like tweaking how many clients each coach handles, which can increase your gym&#39;s income without additional expenses. ⁤⁤Plus, they&#39;ll cover big moves, like updating your membership model and scheduling to ensure steady cash flow. ⁤</p><p>⁤But there&#39;s more to it than just numbers and strategies. ⁤</p><p>⁤The key to breaking through income ceilings is being open to change and new ideas, focusing on recurring revenue, and making the most of what you&#39;ve got. ⁤⁤It&#39;s about clever, lasting ways of doing business that ensure long-term profitability. ⁤</p><p>⁤If you want to increase your gym&#39;s earnings using tried-and-true methods and wise risk-taking, this episode is for you. ⁤</p><p>⁤Join Tim and Randy and let them help your gym make more money.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Breaking revenue ceilings (01:07)</li><li>Increasing client capacity per session (02:26)</li><li>Expanding operational hours (04:31)</li><li>Raising rates and diversifying revenue (10:25)</li><li>Parallels between your gym and a restaurant (12:51)</li><li>Membership model and recurring revenue (14:21)</li><li>The danger of high coach compensation percentages (21:08)</li><li>Creating an experience to keep gym clients long-term (22:55)</li></ul><p><strong>Additional Resources:</strong></p><p><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p><span>- Join the waitlist for tickets to the</span><a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p><span>- Business Accelerator Program </span><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond </span><a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a><span> </span></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 45d9b206-f6e0-4b6b-82c0-72435bba3899 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0131274f-c1fc-4a84-8324-4a8997a0f235 Tue, 02 Apr 2024 08:00:00 +0000 1432 no full Don't Underestimate The Task At Hand Don't Underestimate The Task At Hand Tim Lyons and Randy Angsten Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients.

In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown. 

They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that resonate with the needs and interests of a specific audience.

Todd's advice was clear: never underestimate the task at hand. Gym owners need to make an effort to genuinely connect with their audience. At the end of the day, everything in business comes down to convincing someone to spend their money on your services.

That’s why you should take every single aspect of your gym business seriously. Every detail (from the color of your walls to the smell in your gym) has to be on point and done with intention.

Tune in to this week's episode as Tim and Randy emphasize the critical role of thoughtful, dedicated strategies in marketing and business operations.

Join them now!

Key Takeaways:

  • Intro (00:00)
  • Importance of adapting marketing strategies (01:25)
  • Learning from Todd Brown (03:58)
  • Never underestimate the task at hand (06:44)
  • Unique marketing messages (09:56)
  • Going all in with your business (12:14)
  • Every detail matters (14:43)
  • Making intentional decisions in business operations (17:13)
  • Recap (19:16)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it&#39;s because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients.</span></p><p><span>In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown. </span></p><p><span>They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that resonate with the needs and interests of a specific audience.</span></p><p><span>Todd&#39;s advice was clear: never underestimate the task at hand. Gym owners need to make an effort to genuinely connect with their audience. At the end of the day, everything in business comes down to convincing someone to spend their money on your services.</span></p><p><span>That’s why you should take every single aspect of your gym business seriously. Every detail (from the color of your walls to the smell in your gym) has to be on point and done with intention.</span></p><p><span>Tune in to this week&#39;s episode as Tim and Randy emphasize the critical role of thoughtful, dedicated strategies in marketing and business operations.</span></p><p><span>Join them now!</span></p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of adapting marketing strategies (01:25)</li><li>Learning from Todd Brown (03:58)</li><li>Never underestimate the task at hand (06:44)</li><li>Unique marketing messages (09:56)</li><li>Going all in with your business (12:14)</li><li>Every detail matters (14:43)</li><li>Making intentional decisions in business operations (17:13)</li><li>Recap (19:16)</li></ul><p><strong>Additional Resources:</strong></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> bf9470d1-1582-4604-9853-a64592325b84 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/fa45e3a4-4cee-48d3-a12c-9e42d49a776a Thu, 28 Mar 2024 08:00:00 +0000 1148 no full Switch To Semi-Private Switch To Semi-Private Tim Lyons and Randy Angsten It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position.

Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model.

And that proved to be a true game-changer.

Semi-private training strikes the perfect balance between personal attention and group atmosphere. Each client has their own tailored workout plan, yet they're not doing it solo. Instead, they're in a small group, guided by a single coach.

Unlike large group sessions, where everyone does the same thing, semi-private training ensures that everyone's needs and progress are closely monitored and adjusted. It offers the benefits of a personal trainer with the added motivation from a group setting.

Plus, it's a win-win for gym owners: fewer clients pay more, which means better revenue without the pressure of packing the room. (Something your coaches will appreciate as well.)

Although many gym owners recognize these benefits, switching to a semi-private model is not that easy. It requires more than just tweaking your schedule or renaming your classes – it demands a strategic overhaul.

Tim and Randy have developed a strategy for a successful transition that has proven effective many times. In this episode, they dive deep into all the details of making this strategic shift – programming, scheduling, equipment layout, marketing, pricing…

If you're ready to rethink your business model and consider the semi-private approach, this episode is perfect for you.

Tune in and let it be your first step toward the profits you've always dreamed about.

Key Takeaways:

Intro (00:00)

Large group vs. semi-private training (00:52)

How service names show value to customers (06:52)

‘Switch to Semi-Private’ course (11:17)

Certification for coaches (19:14)

Large group training is a burning ship (21:13)

Additional Resources:

- Check out our Switch to Semi-Private course

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>It&#39;s tough to be just another fish in the sea. And if you&#39;re running a large group training gym, that&#39;s exactly your business&#39;s position.</p><p>Although large group sessions have their charm, they&#39;re not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model.</p><p>And that proved to be a true game-changer.</p><p>Semi-private training strikes the perfect balance between personal attention and group atmosphere. Each client has their own tailored workout plan, yet they&#39;re not doing it solo. Instead, they&#39;re in a small group, guided by a single coach.</p><p>Unlike large group sessions, where everyone does the same thing, semi-private training ensures that everyone&#39;s needs and progress are closely monitored and adjusted. It offers the benefits of a personal trainer with the added motivation from a group setting.</p><p>Plus, it&#39;s a win-win for gym owners: fewer clients pay more, which means better revenue without the pressure of packing the room. (Something your coaches will appreciate as well.)</p><p>Although many gym owners recognize these benefits, switching to a semi-private model is not that easy. It requires more than just tweaking your schedule or renaming your classes – it demands a strategic overhaul.</p><p>Tim and Randy have developed a strategy for a successful transition that has proven effective many times. In this episode, they dive deep into all the details of making this strategic shift – programming, scheduling, equipment layout, marketing, pricing…</p><p>If you&#39;re ready to rethink your business model and consider the semi-private approach, this episode is perfect for you.</p><p>Tune in and let it be your first step toward the profits you&#39;ve always dreamed about.</p><p><strong>Key Takeaways:</strong></p><p>Intro (00:00)</p><p>Large group vs. semi-private training (00:52)</p><p>How service names show value to customers (06:52)</p><p>‘Switch to Semi-Private’ course (11:17)</p><p>Certification for coaches (19:14)</p><p>Large group training is a burning ship (21:13)</p><p><strong>Additional Resources:</strong></p><p>- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1a96f092-2c77-4595-a197-d600b31f9d98 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/5853b9b4-d30b-42de-baa4-c7037324c2c6 Tue, 26 Mar 2024 08:00:00 +0000 1389 no full A Problem For Every Solution A Problem For Every Solution Tim Lyons and Randy Angsten Tim's journey into the fitness business wasn't a typical success story.

He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved.

However, his dream quickly hit a wall – the gym wasn't making money because the model he loved failed to meet market demands.

As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a drastic shift from Tim's original vision.

He had to focus less on equipment and more on the services provided. It meant he had to move all of his nearly new equipment into a storage facility, overhaul his business model, and transform his general access gym into a training-centric facility.

Making the switch wasn't easy, but Tim trusted the data presented. Despite the financial risks and emotional attachment to the original concept, he decided to follow through, and the rest is history…

The key lesson for gym owners here is that sticking with something that's not working just makes things harder. 

It's important to know when it's time to drop an idea you love and turn to something that does work, instead of creating a problem for every solution and making up excuses to do nothing.

In this episode, Tim and Randy discuss why prioritizing the business, being open to changes, and focusing on what truly matters – solving clients' problems – can set a gym apart.

Join them as they are talking about making tough decisions based on financial health and market demands rather than emotions and personal preferences.

Tune in to learn more about flexibility and adaptability in the fitness business.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • How Tim got into the gym business (02:16)
  • Changing the business model (04:51)
  • Implementing semi-private training model (10:38)
  • The importance of business-first focus (12:58)
  • The math behind model transition (15:10)
  • Addressing fear and ego (17:28)
  • Recap (21:48)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Tim&#39;s journey into the fitness business wasn&#39;t a typical success story.</p><p>He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved.</p><p>However, his dream quickly hit a wall – the gym wasn&#39;t making money because the model he loved failed to meet market demands.</p><p>As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a drastic shift from Tim&#39;s original vision.</p><p>He had to focus less on equipment and more on the services provided. It meant he had to move all of his nearly new equipment into a storage facility, overhaul his business model, and transform his general access gym into a training-centric facility.</p><p>Making the switch wasn&#39;t easy, but Tim trusted the data presented. Despite the financial risks and emotional attachment to the original concept, he decided to follow through, and the rest is history…</p><p>The key lesson for gym owners here is that sticking with something that&#39;s not working just makes things harder. </p><p>It&#39;s important to know when it&#39;s time to drop an idea you love and turn to something that does work, instead of creating a problem for every solution and making up excuses to do nothing.</p><p>In this episode, Tim and Randy discuss why prioritizing the business, being open to changes, and focusing on what truly matters – solving clients&#39; problems – can set a gym apart.</p><p>Join them as they are talking about making tough decisions based on financial health and market demands rather than emotions and personal preferences.</p><p>Tune in to learn more about flexibility and adaptability in the fitness business.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>How Tim got into the gym business (02:16)</li><li>Changing the business model (04:51)</li><li>Implementing semi-private training model (10:38)</li><li>The importance of business-first focus (12:58)</li><li>The math behind model transition (15:10)</li><li>Addressing fear and ego (17:28)</li><li>Recap (21:48)</li></ul><p><strong>Additional Resources:</strong></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> ec5f7aca-5cb4-4551-8880-117406a14402 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8be1428f-f8c5-4d16-8951-5297a4316297 Thu, 21 Mar 2024 08:00:00 +0000 1305 no full How to Simplify Your Gym Business for Higher Profits How to Simplify Your Gym Business for Higher Profits Tim Lyons and Randy Angsten Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills).

So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just for show but has real financial backing.

If you want to build a solid business foundation for future growth, you need systematic processes and a focus on recurring revenue over base operating expenses. However, the real transformation occurs when you fully understand and apply the power of simplification.

It means eliminating unnecessary elements and simplifying everything you can - the service offering, program design, coaches' schedules, cancellation policy, you name it.

Yes, it involves focusing on a small number of core services and making tough decisions that might upset some clients. But it also allows you to smooth your gym's operations and ultimately enhance the customer experience.

So, you need to let go of the fear of losing members during transitions because the path to a successful gym business isn't about adding more to the plate but rather focusing on what truly matters:

- building a strong foundation of recurring revenue

- attracting and serving the right customers

- being able to grow both in terms of net profit and expanding the business

If you want to find out more about this hot topic, join Tim and Randy for this week’s episode. 

They will show you what you can simplify in your gym business today to pave the way for growth and higher profits tomorrow.

You definitely don’t want to miss this one!

Tune in now.

Key Takeaways:

  • Intro (00:00)
  • From member count to revenue focus (01:12)
  • Net profit and simplification (04:24)
  • Overcoming the "my clients won't" mentality (07:51)
  • Recurring revenue foundation (13:46)
  • Challenges of diversifying services (16:32)
  • Overcoming the mindset of fear of change (22:18)
  • A gym tripling revenue through focus (28:57)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills).</p><p>So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn&#39;t just for show but has real financial backing.</p><p>If you want to build a solid business foundation for future growth, you need systematic processes and a focus on recurring revenue over base operating expenses. However, the real transformation occurs when you fully understand and apply the power of simplification.</p><p>It means eliminating unnecessary elements and simplifying everything you can - the service offering, program design, coaches&#39; schedules, cancellation policy, you name it.</p><p>Yes, it involves focusing on a small number of core services and making tough decisions that might upset some clients. But it also allows you to smooth your gym&#39;s operations and ultimately enhance the customer experience.</p><p>So, you need to let go of the fear of losing members during transitions because the path to a successful gym business isn&#39;t about adding more to the plate but rather focusing on what truly matters:</p><p>- building a strong foundation of recurring revenue</p><p>- attracting and serving the right customers</p><p>- being able to grow both in terms of net profit and expanding the business</p><p>If you want to find out more about this hot topic, join Tim and Randy for this week’s episode. </p><p>They will show you what you can simplify in your gym business today to pave the way for growth and higher profits tomorrow.</p><p>You definitely don’t want to miss this one!</p><p>Tune in now.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>From member count to revenue focus (01:12)</li><li>Net profit and simplification (04:24)</li><li>Overcoming the &#34;my clients won&#39;t&#34; mentality (07:51)</li><li>Recurring revenue foundation (13:46)</li><li>Challenges of diversifying services (16:32)</li><li>Overcoming the mindset of fear of change (22:18)</li><li>A gym tripling revenue through focus (28:57)</li></ul><p><strong>Additional Resources:</strong></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 55df32bc-feba-4b5a-90d7-a572f6335a7c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b30e1e48-4ec9-4df3-927c-134197257073 Tue, 19 Mar 2024 08:00:00 +0000 1917 no full Highlight Invisible Gym Benefits to Boost Client Retention Highlight Invisible Gym Benefits to Boost Client Retention Tim Lyons and Randy Angsten For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits that don't make it to this narrow view, which even gym owners may not always be aware of.

These moments include realizing you're hitting the golf ball further, hiking with ease, or simply enjoying playtime with the grandkids without nagging back pain. These are the real, though often unrecognized, wins that your gym brings into your clients' lives.

Sure, shedding pounds and inches is a significant achievement, but being in better shape extends its value far beyond these conventional metrics. The gym improves quality of life in ways the scale can't measure.

Yet, these small wins, such as improved daily activities or personal milestones achieved, might not always be top of mind for clients, especially when making decisions about continuing their gym membership.

That's why it's crucial for gym owners and coaches to highlight and celebrate these gains. Documenting these moments and bringing them up in conversations can reinforce the value of what your gym offers, beyond just weight loss or muscle gain.

This week, Tim and Randy dive into the importance of recognizing and leveraging the often-overlooked results of fitness. They'll discuss how to enhance client satisfaction and retention by acknowledging the broader impact of exercise on individuals' lives.

Tune in to discover how to see beyond the scale and appreciate the full spectrum of fitness benefits.

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of recognizing non-physical gains (01:24)
  • Shifting focus from scale numbers to overall well-being (03:57)
  • Body composition and fitness misconceptions (06:43)
  • Case studies and real-life examples (11:05)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there&#39;s a whole spectrum of benefits that don&#39;t make it to this narrow view, which even gym owners may not always be aware of.</p><p>These moments include realizing you&#39;re hitting the golf ball further, hiking with ease, or simply enjoying playtime with the grandkids without nagging back pain. These are the real, though often unrecognized, wins that your gym brings into your clients&#39; lives.</p><p>Sure, shedding pounds and inches is a significant achievement, but being in better shape extends its value far beyond these conventional metrics. The gym improves quality of life in ways the scale can&#39;t measure.</p><p>Yet, these small wins, such as improved daily activities or personal milestones achieved, might not always be top of mind for clients, especially when making decisions about continuing their gym membership.</p><p>That&#39;s why it&#39;s crucial for gym owners and coaches to highlight and celebrate these gains. Documenting these moments and bringing them up in conversations can reinforce the value of what your gym offers, beyond just weight loss or muscle gain.</p><p>This week, Tim and Randy dive into the importance of recognizing and leveraging the often-overlooked results of fitness. They&#39;ll discuss how to enhance client satisfaction and retention by acknowledging the broader impact of exercise on individuals&#39; lives.</p><p>Tune in to discover how to see beyond the scale and appreciate the full spectrum of fitness benefits.</p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of recognizing non-physical gains (01:24)</li><li>Shifting focus from scale numbers to overall well-being (03:57)</li><li>Body composition and fitness misconceptions (06:43)</li><li>Case studies and real-life examples (11:05)</li></ul><p><strong>Additional Resources:</strong></p><p>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> b32b8f48-b141-4a2a-9b19-577caca9aa27 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d854b2f4-a509-4802-90ee-44b4a3791750 Thu, 14 Mar 2024 08:00:00 +0000 761 no full Solve A Problem, Don’t Sell The Product Solve A Problem, Don’t Sell The Product Tim Lyons and Randy Angsten Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in the types of classes offered; it's not about what they're selling, but how they're selling it.

Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-the-art facilities. But that's not what really attracts people. It's like saying, "Our hotel has beds and bathrooms." Sure, but what does it offer beyond that?

Instead of just a service, you need to offer a solution to a specific problem.

This approach transforms how potential clients see your gym. They start seeing it as a place that offers more than just equipment—a place that understands their needs and offers a path to their desired results.

By focusing on solving problems, you create value that goes beyond just being another gym. It's about connecting with people on a deeper level, understanding their goals, and offering a tailored solution.

If you want to set your gym apart from the rest by addressing your clients' specific needs, tune in for this week’s episode.

Tim and Randy talk about the importance of:

- solving clients’ problems rather than merely selling a product

- personalized consultations for uncovering specific client issues

- focusing on niche markets to stand out

- fulfilling brand promises to build trust and loyalty

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • The Growth Summit Chicago (01:11)
  • Don’t sell - solve! (01:54)
  • Importance of personalized consultations (10:34)
  • Riches are in the niches (14:03)
  • Align marketing with problem-solving (18:00)
  • Deliver on your promises (20:34)
  • Recap (22:19)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn&#39;t in the equipment or even in the types of classes offered; it&#39;s not about <em>what</em> they&#39;re selling, but <em>how</em> they&#39;re selling it.</p><p>Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-the-art facilities. But that&#39;s not what really attracts people. It&#39;s like saying, &#34;Our hotel has beds and bathrooms.&#34; Sure, but what does it offer beyond that?</p><p>Instead of just a service, you need to offer a solution to a specific problem.</p><p>This approach transforms how potential clients see your gym. They start seeing it as a place that offers more than just equipment—a place that understands their needs and offers a path to their desired results.</p><p>By focusing on solving problems, you create value that goes beyond just being another gym. It&#39;s about connecting with people on a deeper level, understanding their goals, and offering a tailored solution.</p><p>If you want to set your gym apart from the rest by addressing your clients&#39; specific needs, tune in for this week’s episode.</p><p>Tim and Randy talk about the importance of:</p><p>- solving clients’ problems rather than merely selling a product</p><p>- personalized consultations for uncovering specific client issues</p><p>- focusing on niche markets to stand out</p><p>- fulfilling brand promises to build trust and loyalty</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The Growth Summit Chicago (01:11)</li><li>Don’t sell - solve! (01:54)</li><li>Importance of personalized consultations (10:34)</li><li>Riches are in the niches (14:03)</li><li>Align marketing with problem-solving (18:00)</li><li>Deliver on your promises (20:34)</li><li>Recap (22:19)</li></ul><p><strong>Additional Resources:</strong></p><p><span></span><span>- An app designed for semi-private training - </span><a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 4b262e65-9f7f-4e88-88ab-7a1542d96619 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c087b57d-c163-42a8-866a-bc658817b5bd Tue, 12 Mar 2024 08:00:00 +0000 1331 no full Why Your Gym Website Loses Leads & How to Fix It Why Your Gym Website Loses Leads & How to Fix It Tim Lyons and Randy Angsten Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. 

Imagine someone lands on your website, curious and ready to learn more, but there's no way for them to just say, "Hey, I'm interested!" without committing to a purchase or a class. It's like throwing a party and forgetting to send out invites – how can you expect a crowd?

One thing is sure – this way, gyms miss a huge market segment.

Picture the old food pyramid, but for gym leads, something like an 'awareness triangle’. At the triangle's peak are those ready to buy. It’s a small fraction compared to the base: the people just browsing, curious, or completely unaware of how much they could benefit from joining a gym. 

By not capturing their interest when they visit your website, you're letting countless opportunities for growth slip through your fingers.

However, setting up a system to capture leads – a simple opt-in for more info or a chat – is the way to start conversations that might not lead to immediate sales but plant seeds for future members. (It's about building an ecosystem, not just selling memberships.)

And with 13 years of experience, Tim and Randy can help you solve this problem quickly. It’s an easy fix and works every single time! 

Want to learn more? 

Tune in for this week’s episode as Tim and Randy talk about capturing leads and nurturing them into gym members. 

Let’s turn your website from a ghost town into a busy market square!

Key Takeaways:

  • Intro (00:00)
  • Focusing on immediate sales (00:43)
  • Common misconceptions about leads (01:39)
  • The importance of lead capture (05:29)
  • Consultation as a conversion tool (08:55)
  • Systematic approach to growth (13:04)
  • Practical solutions and advice (16:33)
  • Recap (18:15)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. </p><p>Imagine someone lands on your website, curious and ready to learn more, but there&#39;s no way for them to just say, &#34;Hey, I&#39;m interested!&#34; without committing to a purchase or a class. It&#39;s like throwing a party and forgetting to send out invites – how can you expect a crowd?</p><p>One thing is sure – this way, gyms miss a huge market segment.</p><p>Picture the old food pyramid, but for gym leads, something like an &#39;awareness triangle’. At the triangle&#39;s peak are those ready to buy. It’s a small fraction compared to the base: the people just browsing, curious, or completely unaware of how much they could benefit from joining a gym. </p><p>By not capturing their interest when they visit your website, you&#39;re letting countless opportunities for growth slip through your fingers.</p><p>However, setting up a system to capture leads – a simple opt-in for more info or a chat – is the way to start conversations that might not lead to immediate sales but plant seeds for future members. (It&#39;s about building an ecosystem, not just selling memberships.)</p><p>And with 13 years of experience, Tim and Randy can help you solve this problem quickly. It’s an easy fix and works every single time! </p><p>Want to learn more? </p><p>Tune in for this week’s episode as Tim and Randy talk about capturing leads and nurturing them into gym members. </p><p>Let’s turn your website from a ghost town into a busy market square!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Focusing on immediate sales (00:43)</li><li>Common misconceptions about leads (01:39)</li><li>The importance of lead capture (05:29)</li><li>Consultation as a conversion tool (08:55)</li><li>Systematic approach to growth (13:04)</li><li>Practical solutions and advice (16:33)</li><li>Recap (18:15)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 2c5d4aa1-5910-4b9d-aa37-488b3e0939c4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/23068bf5-a17e-4349-9be0-9351c23b6e0f Thu, 07 Mar 2024 09:00:00 +0000 1144 no full When the Owner Steps Away When the Owner Steps Away Tim Lyons and Randy Angsten When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. 

You're likely the go-to person in your gym, knowing all your clients by name, what they like, what they don't… But eventually, focusing on the bigger picture means you won't be around as much.

That’s the point when some clients might start feeling left out. (You can’t blame them – suddenly, the friendly face they’re used to seeing every day is gone.) 

This switch can be tricky. You've got clients who were thrilled to be trained by the owner, and now they're being handed over to someone else. They start missing that personal touch. 

On one hand, it’s a compliment – they loved your service that much. But on the other hand, it raises a big question: How do you grow your business without losing that personal connection that made it special in the first place?

It's a puzzle many gym owners wrestle with. How do you expand and still keep things feeling personal for your clients? Tim and Randy have been there, and they're diving deep into this topic in this episode. 

Want to hear more? 

Tune in as they discuss the challenges gym owners face when stepping away from daily operations and share strategies for a smooth transition.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Challenges of stepping away from operations (01:43)
  • Misinterpretation of client feedback (09:16)
  • The role of a business owner (12:32)
  • Emphasizing growth and delegation (15:24)
  • Recap (16:18)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. </p><p>You&#39;re likely the go-to person in your gym, knowing all your clients by name, what they like, what they don&#39;t… But eventually, focusing on the bigger picture means you won&#39;t be around as much.</p><p>That’s the point when some clients might start feeling left out. (You can’t blame them – suddenly, the friendly face they’re used to seeing every day is gone.) </p><p>This switch can be tricky. You&#39;ve got clients who were thrilled to be trained by the owner, and now they&#39;re being handed over to someone else. They start missing that personal touch. </p><p>On one hand, it’s a compliment – they loved your service that much. But on the other hand, it raises a big question: How do you grow your business without losing that personal connection that made it special in the first place?</p><p>It&#39;s a puzzle many gym owners wrestle with. How do you expand and still keep things feeling personal for your clients? Tim and Randy have been there, and they&#39;re diving deep into this topic in this episode. </p><p>Want to hear more? </p><p>Tune in as they discuss the challenges gym owners face when stepping away from daily operations and share strategies for a smooth transition.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Challenges of stepping away from operations (01:43)</li><li>Misinterpretation of client feedback (09:16)</li><li>The role of a business owner (12:32)</li><li>Emphasizing growth and delegation (15:24)</li><li>Recap (16:18)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1b99195f-03b4-4f87-a780-20afe8e6e880 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7230deec-50fd-4449-8ff4-fc8a2fef01cc Tue, 05 Mar 2024 09:00:00 +0000 1054 no full The True Cost of Free Gym Trials The True Cost of Free Gym Trials Tim Lyons and Randy Angsten Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?

Many people think that offering something for nothing is the golden ticket to a booming business. But that 'free' offer can actually cost you much more than you might think. 

In fact, outside the fitness world, free services are pretty uncommon. So, why would they be a good choice for gyms?

One of the biggest drawbacks is that free trials attract the wrong customer base — those who value the service less because it's free, making them less likely to become paying customers.

So, is there a solution? Is there a way to make customers commit upfront to filter out those who are not serious about their fitness goals? Tim and Randy say yes!

In this episode, they share a proven approach that allows gym owners to attract customers who value their service and are committed from day one.

Tune in as they discuss why the fitness industry's obsession with free trials is backfiring and how a simple shift in strategy can transform your business.

Join them, and don't let your business fall into the free trial trap.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Free gym trials - yes or no (02:37)
  • Consumer psychology & value perception (04:48)
  • Downsides of free trials (07:26)
  • The Netflix trial model (17:08)
  • Impact on business operations (22:23)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?</p><p>Many people think that offering something for nothing is the golden ticket to a booming business. But that &#39;free&#39; offer can actually cost you much more than you might think. </p><p>In fact, outside the fitness world, free services are pretty uncommon. So, why would they be a good choice for gyms?</p><p>One of the biggest drawbacks is that free trials attract the wrong customer base — those who value the service less because it&#39;s free, making them less likely to become paying customers.</p><p>So, is there a solution? Is there a way to make customers commit upfront to filter out those who are not serious about their fitness goals? Tim and Randy say yes!</p><p>In this episode, they share a proven approach that allows gym owners to attract customers who value their service and are committed from day one.</p><p>Tune in as they discuss why the fitness industry&#39;s obsession with free trials is backfiring and how a simple shift in strategy can transform your business.</p><p>Join them, and don&#39;t let your business fall into the free trial trap.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Free gym trials - yes or no (02:37)</li><li>Consumer psychology &amp; value perception (04:48)</li><li>Downsides of free trials (07:26)</li><li>The Netflix trial model (17:08)</li><li>Impact on business operations (22:23)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c69b7e2f-9862-4d3c-8a45-5ddcebb0e76f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/53229145-1826-4dde-8fed-fac84edcde4c Thu, 29 Feb 2024 09:00:00 +0000 1549 no full Simple Business Policies - The Lifesaver Your Gym Needs Simple Business Policies - The Lifesaver Your Gym Needs Tim Lyons and Randy Angsten Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that's hard to follow. 

Another issue arises when offering sessions that never expire. Picture someone from 2019 showing up for their sessions in 2024. This might sound bizarre, but it's a real issue that leaves gym owners without a steady membership income.

Trying to keep everyone happy often leads to policies that just complicate things. If you’ve ever been in a situation where you wanted to change a signed contract, you know that it's not easy. 

But there is a solution, and it’s actually not complicated at all. Set clear, straightforward rules from the start, like offering one or two types of memberships, not a dozen, or setting a clear cancelation policy.

The goal is to make things smoother for both you and your clients. So, if your gym's policies feel more like hurdles than help, this episode is for you. 

Join Tim and Randy as they explain how making policies simpler can avoid confusion and help build better relationships with customers. They also talk about how enforcing policies can change the relationship from personal to more business-like.

Tune in and start improving your gym management strategy today!

Key Takeaways:

  • Intro (00:00)
  • Growth Summit Chicago (00:54)
  • The necessity of policies in business (02:14)
  • Simplifying contracts and terms (07:04)
  • The impact of clear policies on client relationships (09:50)
  • Adapting business practices for simplicity and clarity (11:58)
  • The role of operational efficiency in client satisfaction (14:56)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that&#39;s hard to follow. </p><p>Another issue arises when offering sessions that never expire. Picture someone from 2019 showing up for their sessions in 2024. This might sound bizarre, but it&#39;s a real issue that leaves gym owners without a steady membership income.</p><p>Trying to keep everyone happy often leads to policies that just complicate things. If you’ve ever been in a situation where you wanted to change a signed contract, you know that it&#39;s not easy. </p><p>But there is a solution, and it’s actually not complicated at all. Set clear, straightforward rules from the start, like offering one or two types of memberships, not a dozen, or setting a clear cancelation policy.</p><p>The goal is to make things smoother for both you and your clients. So, if your gym&#39;s policies feel more like hurdles than help, this episode is for you. </p><p>Join Tim and Randy as they explain how making policies simpler can avoid confusion and help build better relationships with customers. They also talk about how enforcing policies can change the relationship from personal to more business-like.</p><p>Tune in and start improving your gym management strategy today!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Growth Summit Chicago (00:54)</li><li>The necessity of policies in business (02:14)</li><li>Simplifying contracts and terms (07:04)</li><li>The impact of clear policies on client relationships (09:50)</li><li>Adapting business practices for simplicity and clarity (11:58)</li><li>The role of operational efficiency in client satisfaction (14:56)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to the <a href="https://winninggym.com/call" rel="nofollow">2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 174f263f-bbc5-4f32-9932-184c3c80dfce https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2146fcae-176f-4554-a8f4-99b6807ea7a5 Tue, 27 Feb 2024 09:00:00 +0000 1346 no full We're Doing Everything Wrong In The Fitness Industry We're Doing Everything Wrong In The Fitness Industry Tim Lyons and Randy Angsten Do you know what's really going wrong behind the scenes at your gym? 

This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn't your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients? 

If you don't have answers, or if you’re not satisfied with them, this episode is for you.

This time, Tim and Randy are tackling some tough truths in the fitness industry. It's not about pointing fingers, but let's be real: There's a bunch of stuff that's just not cutting it - from having outdated practices to not having any plan at all (and everything in between).

Many gyms make it difficult for people to join or even understand what they're paying for. Others have no data about their own business - no attrition rate, no average revenue per member, no base operating expenses, not even how much they spend on marketing. Some of them have no recurring revenue… The list is really long.

But it's not all doom and gloom. Tim and Randy know how to help gym owners get clear on the numbers, simplify the sign-up process, create programs, build their brand, prevent being too dependent on coaches, and many more things.

And they're eager to share their knowledge with you. Their insights could help you break through the glass ceiling and take your business to the next level. 

So, why make the same old mistakes when there's a better way?

Tune in to this week's episode and find out how you can start doing things better. 

Let's jump in!

Key Takeaways:

  • Intro (00:00)
  • Misinformation in fitness (01:47)
  • The importance of fundamentals (05:44)
  • Trainers stealing clients (09:59)
  • It's all fixable (14:14)
  • Stop doing stuff to waste time (24:09)
  • Recap (25:39)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Do you know what&#39;s really going wrong behind the scenes at your gym? </p><p>This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn&#39;t your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients? </p><p>If you don&#39;t have answers, or if you’re not satisfied with them, this episode is for you.</p><p>This time, Tim and Randy are tackling some tough truths in the fitness industry. It&#39;s not about pointing fingers, but let&#39;s be real: There&#39;s a bunch of stuff that&#39;s just not cutting it - from having outdated practices to not having any plan at all (and everything in between).</p><p>Many gyms make it difficult for people to join or even understand what they&#39;re paying for. Others have no data about their own business - no attrition rate, no average revenue per member, no base operating expenses, not even how much they spend on marketing. Some of them have no recurring revenue… The list is really long.</p><p>But it&#39;s not all doom and gloom. Tim and Randy know how to help gym owners get clear on the numbers, simplify the sign-up process, create programs, build their brand, prevent being too dependent on coaches, and many more things.</p><p>And they&#39;re eager to share their knowledge with you. Their insights could help you break through the glass ceiling and take your business to the next level. </p><p>So, why make the same old mistakes when there&#39;s a better way?</p><p>Tune in to this week&#39;s episode and find out how you can start doing things better. </p><p>Let&#39;s jump in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Misinformation in fitness (01:47)</li><li>The importance of fundamentals (05:44)</li><li>Trainers stealing clients (09:59)</li><li>It&#39;s all fixable (14:14)</li><li>Stop doing stuff to waste time (24:09)</li><li>Recap (25:39)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> f95768b8-fcc3-4456-96ba-6c75ce1ba991 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a6a4b82b-e614-445b-9a9d-1b17194ba438 Thu, 22 Feb 2024 09:00:00 +0000 1641 no full Pass Through Fees Pass Through Fees Tim Lyons and Randy Angsten This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? 

With the potential to save gyms tens of thousands of dollars annually, the decision seems financially sound. However, the issue goes beyond just numbers, especially in the fitness industry, which is not just any business. 

The personal connection between gyms and their clients makes adding extra fees more complicated. Gym owners must think about balancing their finances and building positive client relationships. 

So, if you want to find out whether the financial gains from passing on fees are worth the risk of possibly driving clients away, join Tim and Randy.

They compare the fitness industry's situation to other businesses and talk about different strategies, from moving to ACH payments to raising membership rates. They also look at how different industries handle costs and customer expectations around tipping and service charges.

Tune in and discover the best strategies for your business!

Key Takeaways:

  • Intro (00:00)
  • Credit card processing fees issue (00:41)
  • Financial implications for gyms (03:01)
  • The importance of customer relationships (06:05)
  • Comparing industry practices (11:35)
  • Strategies for handling fees (13:56)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? </p><p>With the potential to save gyms tens of thousands of dollars annually, the decision seems financially sound. However, the issue goes beyond just numbers, especially in the fitness industry, which is not just any business. </p><p>The personal connection between gyms and their clients makes adding extra fees more complicated. Gym owners must think about balancing their finances and building positive client relationships. </p><p>So, if you want to find out whether the financial gains from passing on fees are worth the risk of possibly driving clients away, join Tim and Randy.</p><p>They compare the fitness industry&#39;s situation to other businesses and talk about different strategies, from moving to ACH payments to raising membership rates. They also look at how different industries handle costs and customer expectations around tipping and service charges.</p><p>Tune in and discover the best strategies for your business!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Credit card processing fees issue (00:41)</li><li>Financial implications for gyms (03:01)</li><li>The importance of customer relationships (06:05)</li><li>Comparing industry practices (11:35)</li><li>Strategies for handling fees (13:56)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5a22a453-1d53-47dc-9dca-92f9b8ee2adb https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8faafbbc-7654-4a82-bcba-b6f93d4e6119 Tue, 20 Feb 2024 09:00:00 +0000 1074 no full Secret Fitness Business Metrics with Dan Uyemura Secret Fitness Business Metrics with Dan Uyemura Tim Lyons and Randy Angsten Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners.

In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is transforming fitness business operations. 

Dan shares his journey from opening a gym to developing PushPress, a gym management software focusing on solving the specific needs of gym owners with a strong emphasis on customer service.

Dan's story is a testament to the power of innovation, customer obsession, and leveraging data to make informed decisions.

In this interview, Dan, Tim, and Randy discuss the importance of hybrid gym models, strategies to reduce member churn, and how to use AI and data to fuel your business growth. 

If you tune in, you’ll get actionable insights you can apply immediately to see tangible results and keep your members coming back for more.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Introduction to PushPress (01:24)
  • Data-driven decision making (07:36)
  • Using gym data for business improvement (11:06)
  • Dan’s churn curve (18:40)
  • Member engagement strategies (33:44)
  • Business model evolution (42:46)
  • Recap (45:03)

Additional Resources:

- Check out the PushPress website 

- - - 

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners.</p><p>In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is transforming fitness business operations. </p><p>Dan shares his journey from opening a gym to developing PushPress, a gym management software focusing on solving the specific needs of gym owners with a strong emphasis on customer service.</p><p>Dan&#39;s story is a testament to the power of innovation, customer obsession, and leveraging data to make informed decisions.</p><p>In this interview, Dan, Tim, and Randy discuss the importance of hybrid gym models, strategies to reduce member churn, and how to use AI and data to fuel your business growth. </p><p>If you tune in, you’ll get actionable insights you can apply immediately to see tangible results and keep your members coming back for more.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Introduction to PushPress (01:24)</li><li>Data-driven decision making (07:36)</li><li>Using gym data for business improvement (11:06)</li><li>Dan’s churn curve (18:40)</li><li>Member engagement strategies (33:44)</li><li>Business model evolution (42:46)</li><li>Recap (45:03)</li></ul><p><strong>Additional Resources:</strong></p><p>- Check out the <a href="https://www.pushpress.com/" rel="nofollow">PushPress website</a> </p><p>- - - </p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 42336da4-d7b5-429f-981e-c1356f522d42 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b219a628-be07-4a16-849d-7cbc8c330191 Thu, 15 Feb 2024 09:00:00 +0000 2652 no full Iron Circle Winter 2024 Recap Iron Circle Winter 2024 Recap Tim Lyons and Randy Angsten This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical business retreat - it was a deep dive into what makes a business truly successful beyond the numbers.

One of the guest speakers was Jeff Hoffman, the founder of Priceline.com. This brilliant speaker inspired all participants to reflect on their leadership and the impact they have on their teams and communities.

During his 8-hour-long speech (delivered without relying on slides or notes), Hoffman shared his journey from creating airport kiosks to leading a $128 billion company, offering invaluable lessons on entrepreneurship, innovation, and leadership along the way.

His stories and principles, such as the importance of swift failure recovery, achieving personal harmony, and the power of a focused business approach, truly struck a chord with everyone. Hoffman also discussed team dynamics, the value of inclusive leadership, and the benefits of simplifying business models for greater success.

So, if you feel like you need to reshape your business and leadership style, tune in to this week's episode. Inspired by one of the business world's luminaries, Tim and Randy share insights and takeaways about growth and life lessons every entrepreneur needs.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Introduction of Jeff Hoffman (01:36)
  • Seeing things differently (06:37)
  • The concept of resonant frequency (14:17)
  • How to get to your goal (17:59)
  • Simplifying business models for success (24:28)
  • The biggest takeaway from the Iron Circle Winter 2024 mastermind (27:57)
  • Recap (31:50)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn&#39;t a typical business retreat - it was a deep dive into what makes a business truly successful beyond the numbers.</p><p>One of the guest speakers was Jeff Hoffman, the founder of Priceline.com. This brilliant speaker inspired all participants to reflect on their leadership and the impact they have on their teams and communities.</p><p>During his 8-hour-long speech (delivered without relying on slides or notes), Hoffman shared his journey from creating airport kiosks to leading a $128 billion company, offering invaluable lessons on entrepreneurship, innovation, and leadership along the way.</p><p>His stories and principles, such as the importance of swift failure recovery, achieving personal harmony, and the power of a focused business approach, truly struck a chord with everyone. Hoffman also discussed team dynamics, the value of inclusive leadership, and the benefits of simplifying business models for greater success.</p><p>So, if you feel like you need to reshape your business and leadership style, tune in to this week&#39;s episode. Inspired by one of the business world&#39;s luminaries, Tim and Randy share insights and takeaways about growth and life lessons every entrepreneur needs.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Introduction of Jeff Hoffman (01:36)</li><li>Seeing things differently (06:37)</li><li>The concept of resonant frequency (14:17)</li><li>How to get to your goal (17:59)</li><li>Simplifying business models for success (24:28)</li><li>The biggest takeaway from the Iron Circle Winter 2024 mastermind (27:57)</li><li>Recap (31:50)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> ca45e002-1bac-4cf4-a916-dd497e293a54 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0c17f5f3-b7a0-4254-85a4-28b5d3f77f0f Tue, 13 Feb 2024 09:00:00 +0000 2009 no full The Point Of No Return The Point Of No Return Tim Lyons and Randy Angsten There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many gym owners face but rarely discuss - the point of no return.

In the fitness business, attrition is as certain as gravity: you gain members, you lose some, and when you reach a growth ceiling, adding more members doesn't necessarily increase profit due to fixed attrition rates and marketing costs.

This ceiling isn't about lack of effort but about hitting the natural limits of your current model, especially if it's based on large group sessions. To put this simply—the more members you have, the more you're bound to lose.

If you're stuck in this cycle, spending the same on marketing but not seeing real growth, it's obviously time for a change. And the good news is there are ways to break through this plateau. As you can guess, these strategies go beyond adding more members.

They include optimizing what you already have, tweaking your pricing, transforming your service offerings, diversifying investments…

So, if you’re interested in finding new paths to profitability, join Tim and Randy for this episode. They’ll be sharing insights on recognizing when a gym has reached its growth limit and how to adapt business strategies for continued success.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • The Growth Summit 2024 (01:12)
  • The "point of no return" concept (02:39)
  • Transitioning to semi-private training (09:38)
  • Operational efficiency (15:12)
  • Recognizing the limit of gym growth potential (18:35)
  • Pros and cons of expanding business locations (22:28)
  • Recap (25:42)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There&#39;s a point in every gym when you just don&#39;t grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many gym owners face but rarely discuss - the point of no return.</p><p>In the fitness business, attrition is as certain as gravity: you gain members, you lose some, and when you reach a growth ceiling, adding more members doesn&#39;t necessarily increase profit due to fixed attrition rates and marketing costs.</p><p>This ceiling isn&#39;t about lack of effort but about hitting the natural limits of your current model, especially if it&#39;s based on large group sessions. To put this simply—the more members you have, the more you&#39;re bound to lose.</p><p>If you&#39;re stuck in this cycle, spending the same on marketing but not seeing real growth, it&#39;s obviously time for a change. And the good news is there are ways to break through this plateau. As you can guess, these strategies go beyond adding more members.</p><p>They include optimizing what you already have, tweaking your pricing, transforming your service offerings, diversifying investments…</p><p>So, if you’re interested in finding new paths to profitability, join Tim and Randy for this episode. They’ll be sharing insights on recognizing when a gym has reached its growth limit and how to adapt business strategies for continued success.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The Growth Summit 2024 (01:12)</li><li>The &#34;point of no return&#34; concept (02:39)</li><li>Transitioning to semi-private training (09:38)</li><li>Operational efficiency (15:12)</li><li>Recognizing the limit of gym growth potential (18:35)</li><li>Pros and cons of expanding business locations (22:28)</li><li>Recap (25:42)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join the waitlist for tickets to <a href="https://growthsummitchicago.com/" rel="nofollow">the 2024 FitPro Growth Summit</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 7baccfb2-e61e-4f15-8abb-b4c64d0cae2d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e0d20df3-97fe-4156-8649-2dcfea1f6ddc Thu, 08 Feb 2024 09:00:00 +0000 1587 no full The Systems Of A Successful Gym The Systems Of A Successful Gym Tim Lyons and Randy Angsten What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor without being caught in the day-to-day grind?

Sounds too good to be true?

Well, it's not as far-fetched as you might think. The secret lies in going back to the basics, to the very core of operational success: systems. Yes, the magic ingredient to transforming your gym into a self-sustaining entity is simpler than you'd expect.

The ultimate goal of almost all gym owners (and entrepreneurs in general) is to have more freedom, more time, and, of course, more money. However, achieving this dream is impossible without the right frameworks in place. 

It's about creating a business that serves you, not just another job on your plate. Tim and Randy’s coaching program is built around this very principle, focusing on four main systems:

  • Attraction
  • Conversion
  • Delivery 
  • Ascension

In fact, these systems are practical tools that, when implemented, lead to more money, trust, results, and retention - the things every gym owner ultimately wants.

So, if you're ready to turn your gym into a well-oiled machine that allows you the freedom to take vacations with your family or simply enjoy the peace of mind knowing your business is in good hands, then don't miss this week's episode. 

Join Tim and Randy as they talk about building the right systems that let gym owners take a step back while ensuring their gyms not only grow but also become more profitable.

Tune in!

Key Takeaways:

  • Intro (00:00)
  • Systems remove variables (01:22)
  • Attraction system - marketing (03:22)
  • Conversion system - sales (06:00)
  • Service delivery - the impact on client experience (08:10)
  • Ascension system for client progression (17:14)
  • Recap (26:23)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor without being caught in the day-to-day grind?</p><p>Sounds too good to be true?</p><p>Well, it&#39;s not as far-fetched as you might think. The secret lies in going back to the basics, to the very core of operational success: systems. Yes, the magic ingredient to transforming your gym into a self-sustaining entity is simpler than you&#39;d expect.</p><p>The ultimate goal of almost all gym owners (and entrepreneurs in general) is to have more freedom, more time, and, of course, more money. However, achieving this dream is impossible without the right frameworks in place. </p><p>It&#39;s about creating a business that serves you, not just another job on your plate. Tim and Randy’s coaching program is built around this very principle, focusing on four main systems:</p><ul><li>Attraction</li><li>Conversion</li><li>Delivery </li><li>Ascension</li></ul><p>In fact, these systems are practical tools that, when implemented, lead to more money, trust, results, and retention - the things every gym owner ultimately wants.</p><p>So, if you&#39;re ready to turn your gym into a well-oiled machine that allows you the freedom to take vacations with your family or simply enjoy the peace of mind knowing your business is in good hands, then don&#39;t miss this week&#39;s episode. </p><p>Join Tim and Randy as they talk about building the right systems that let gym owners take a step back while ensuring their gyms not only grow but also become more profitable.</p><p>Tune in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Systems remove variables (01:22)</li><li>Attraction system - marketing (03:22)</li><li>Conversion system - sales (06:00)</li><li>Service delivery - the impact on client experience (08:10)</li><li>Ascension system for client progression (17:14)</li><li>Recap (26:23)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> df13b9ea-aa08-4941-877d-ef22a8572d34 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2aa30751-d904-41ac-a0db-620fcbf004d1 Tue, 06 Feb 2024 09:00:00 +0000 1663 no full If I Had to Do It Again If I Had to Do It Again Tim Lyons and Randy Angsten This week, we're going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the crowd.  

Understanding these factors is important, as success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.

From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.

So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.

If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.

By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.

Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.

Key Takeaways:

Intro (00:00)

Location, location, location (05:51)

Semi-private training model (10:55)

Programming for a higher price point (16:25)

Semi-Private Pro App (21:13)

Automation is your friend (22:30)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>This week, we&#39;re going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the crowd. </span> </p><p>Understanding these factors is important, as success in the fitness industry isn&#39;t just about luck or chance; it requires a strategic approach and careful consideration of certain factors.</p><p>From gym location to training models to programming, we&#39;ve uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.</p><p>So, whether you&#39;re a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.</p><p>If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.</p><p>By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.</p><p>Let&#39;s dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.</p><p><strong>Key Takeaways:</strong></p><p>Intro (00:00)</p><p>Location, location, location (05:51)</p><p>Semi-private training model (10:55)</p><p>Programming for a higher price point (16:25)</p><p>Semi-Private Pro App (21:13)</p><p>Automation is your friend (22:30)</p><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 709a1f3c-1dc9-4034-ba47-8792e4414e38 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/20f06423-86bd-4cc6-9889-4d58aa5e1713 Thu, 01 Feb 2024 09:00:00 +0000 1828 no full Reeling In Your Team Reeling In Your Team Tim Lyons and Randy Angsten Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym affects how your team acts inside it. Also, over time, they may become too comfortable and stop following the gym's rules.

Sounds familiar?

Most gym owners have likely faced coaches who start to slack off at some point. It begins with them not fully meeting their responsibilities, and before you know it, the whole atmosphere in the gym starts to shift because the same vibe starts to spread among the team.

This isn't just about a few missed tasks. It’s a far more important thing because it affects clients’ experience by changing the energy and consistency that your clients love.

So you, as a gym owner, need to get your team back on track, but how? You don't want to come off too strong and risk losing your staff. (Especially at a time when finding and retaining good trainers is super challenging.)

But then again, you can't just let things slide.

So, how to find the balance of being firm yet fair, making sure your team knows what's expected but also feeling valued? Sounds good but tricky, doesn’t it?

Well, if you want to find out how to establish systems for team communication and performance checks, correct team shortcomings, take personal responsibility, and lead by example, all while maintaining the positive atmosphere your clients expect, this episode is for you.

Join Randy and Zach as they share tips and strategies to keep your team motivated and in line.

Tune in, it’s worth it!

Key Takeaways:

  • Intro (00:00)
  • Challenges of maintaining client experience (01:46)
  • Importance of leadership in team accountability (04:38)
  • Systematic approach to problem-solving (06:49)
  • Balancing empathy and firmness (11:15)
  • Role of regular team meetings (14:41)
  • Concept of leader as chief reminding officer (17:06)
  • Developing a culture of improvement (22:22)
  • Effectiveness of performance reviews (25:09)
  • Recap (30:05)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym affects how your team acts inside it. Also, over time, they may become too comfortable and stop following the gym&#39;s rules.</p><p>Sounds familiar?</p><p>Most gym owners have likely faced coaches who start to slack off at some point. It begins with them not fully meeting their responsibilities, and before you know it, the whole atmosphere in the gym starts to shift because the same vibe starts to spread among the team.</p><p>This isn&#39;t just about a few missed tasks. It’s a far more important thing because it affects clients’ experience by changing the energy and consistency that your clients love.</p><p>So you, as a gym owner, need to get your team back on track, but how? You don&#39;t want to come off too strong and risk losing your staff. (Especially at a time when finding and retaining good trainers is super challenging.)</p><p>But then again, you can&#39;t just let things slide.</p><p>So, how to find the balance of being firm yet fair, making sure your team knows what&#39;s expected but also feeling valued? Sounds good but tricky, doesn’t it?</p><p>Well, if you want to find out how to establish systems for team communication and performance checks, correct team shortcomings, take personal responsibility, and lead by example, all while maintaining the positive atmosphere your clients expect, this episode is for you.</p><p>Join Randy and Zach as they share tips and strategies to keep your team motivated and in line.</p><p>Tune in, it’s worth it!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Challenges of maintaining client experience (01:46)</li><li>Importance of leadership in team accountability (04:38)</li><li>Systematic approach to problem-solving (06:49)</li><li>Balancing empathy and firmness (11:15)</li><li>Role of regular team meetings (14:41)</li><li>Concept of leader as chief reminding officer (17:06)</li><li>Developing a culture of improvement (22:22)</li><li>Effectiveness of performance reviews (25:09)</li><li>Recap (30:05)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1271a7c1-147c-4c76-be4b-1ee9596970f8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0c75c161-55c7-4c8d-b08a-1e92ab3326ac Tue, 30 Jan 2024 09:00:00 +0000 1844 no full HOLY $#!T EPISODE 500! HOLY $#!T EPISODE 500! Tim Lyons and Randy Angsten A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode! 

Over four and a half years, they've consistently delivered twice-weekly episodes packed with insights to inspire and educate their audience.

But this one is a bit different. Over the last month, gym owners have been calling in with their questions, and Tim and Randy are going to answer them in this special edition.

The questions range from client onboarding to memorable episodes, gym stability, the ideal structure for a $1m micro gym, transitioning to a semi-private model, and a lot more. Actually, each of these topics could be an episode in itself!

So don’t miss out on this landmark ‘7 in 1’ episode, as Tim and Randy explain 7 things other gym owners found challenging. 

Tune in and learn what other gym owners are curious about.

Key Takeaways:

  • Intro (00:00)
  • What our client onboarding process looks like (02:29)
  • The most memorable episode (11:55)
  • How to create more stability in your gym (15:04)
  • Standing out in the semi-private training competition (27:51)
  • An ideal organizational structure for a $1m micro gym (40:34)
  • When a gym starts earning steady income (49:07)
  • Switching to a semi-private gym model without losing members (59:45) 
  • Here's to another 500! (01:16:36)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode!</span> </p><p>Over four and a half years, they&#39;ve consistently delivered twice-weekly episodes packed with insights to inspire and educate their audience.</p><p>But this one is a bit different. Over the last month, gym owners have been calling in with their questions, and Tim and Randy are going to answer them in this special edition.</p><p>The questions range from client onboarding to memorable episodes, gym stability, the ideal structure for a $1m micro gym, transitioning to a semi-private model, and a lot more. Actually, each of these topics could be an episode in itself!</p><p>So don’t miss out on this landmark ‘7 in 1’ episode, as Tim and Randy explain 7 things other gym owners found challenging. </p><p>Tune in and learn what other gym owners are curious about.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>What our client onboarding process looks like (02:29)</li><li>The most memorable episode (11:55)</li><li>How to create more stability in your gym (15:04)</li><li>Standing out in the semi-private training competition (27:51)</li><li>An ideal organizational structure for a $1m micro gym (40:34)</li><li>When a gym starts earning steady income (49:07)</li><li>Switching to a semi-private gym model without losing members (59:45) </li><li>Here&#39;s to another 500! (01:16:36)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c5ec7cc8-ef20-46b2-8266-132dbfe89e6d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/391a0c76-5879-44ad-b15c-be4ced2b81cb Thu, 25 Jan 2024 09:00:00 +0000 4585 no full Is This Keeping You From Scaling? Is This Keeping You From Scaling? Tim Lyons and Randy Angsten There are two mistakes gym owners often make.

Some of them get really into making their programs and become so involved that they can't step back and see the bigger picture. 

It’s a kind of paradox - although deep involvement in programming can be a gym's unique strength, it can also be its Achilles' heel. The personal touch in programming is often what's actually holding back the gym's growth.

On the other hand, there are gym owners who only think about the business side and let their coaches do all the programming. In that scenario, things can feel out of control, where everyone does their own thing. 

Obviously, neither approach is perfect for growing a gym.

The key is to find a balance and make a system that keeps the stuff that makes your gym unique and makes it easy to get bigger without losing that unique experience.

The system should be easy to use and should make sure every client gets the same great experience, even if it's with different trainers. This doesn’t mean you need to make every workout the same. You just need to make sure the feeling and the quality is the same. 

This is the topic of this week’s episode, where Randy talks with Zach Columbia, a coach and fitness director experienced in implementing gym programming systems. 

Join them as they discuss making a system that allows you to grow your gym without losing what makes it special. Learn how to bring in more clients, maybe even open new locations, and still keep the quality high.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • The paradox of personal involvement in programming (02:25)
  • Systemizing programming for scalability (04:48)
  • The importance of brand control (09:01)
  • Creating a brand through systemized programming (14:04)
  • Challenges of team adoption (20:56)
  • Importance of coach-to-coach sessions (24:55)
  • Growth vs. scale (29:22)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There are two mistakes gym owners often make.</p><p>Some of them get really into making their programs and become so involved that they can&#39;t step back and see the bigger picture. </p><p>It’s a kind of paradox - although deep involvement in programming can be a gym&#39;s unique strength, it can also be its Achilles&#39; heel. The personal touch in programming is often what&#39;s actually holding back the gym&#39;s growth.</p><p>On the other hand, there are gym owners who only think about the business side and let their coaches do all the programming. In that scenario, things can feel out of control, where everyone does their own thing. </p><p>Obviously, neither approach is perfect for growing a gym.</p><p>The key is to find a balance and make a system that keeps the stuff that makes your gym unique and makes it easy to get bigger without losing that unique experience.</p><p>The system should be easy to use and should make sure every client gets the same great experience, even if it&#39;s with different trainers. This doesn’t mean you need to make every workout the same. You just need to make sure the feeling and the quality is the same. </p><p>This is the topic of this week’s episode, where Randy talks with Zach Columbia, a coach and fitness director experienced in implementing gym programming systems. </p><p>Join them as they discuss making a system that allows you to grow your gym without losing what makes it special. Learn how to bring in more clients, maybe even open new locations, and still keep the quality high.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The paradox of personal involvement in programming (02:25)</li><li>Systemizing programming for scalability (04:48)</li><li>The importance of brand control (09:01)</li><li>Creating a brand through systemized programming (14:04)</li><li>Challenges of team adoption (20:56)</li><li>Importance of coach-to-coach sessions (24:55)</li><li>Growth vs. scale (29:22)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 964ff541-e1ce-4572-92f6-c67ff7380246 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f111d44c-1849-4961-b723-ca52b34e60f3 Tue, 23 Jan 2024 09:00:00 +0000 1916 no full Pain Is a Funny Thing Pain Is a Funny Thing Tim Lyons and Randy Angsten Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is that it's pain, not pleasure, that really pushes you to succeed. 

Take your gym clients, for instance. Many start their fitness journey motivated by a desire to get fit, lose weight, address back pain, you name it... Initially, they're disciplined and regularly attend the gym. 

But after they see the first results and start enjoying their new look, they often start to make excuses, skip sessions, start treating themselves to junk food… and eventually get back where they started.

Sounds familiar? 

The same applies to business success. After gym owners reach a certain milestone, they often just stop doing what they did to get there. Let’s say it is making $30k a month. Some gym owners struggle to exceed this benchmark for years.

Why? 

It's often because they're missing that initial push, that discomfort that got them moving in the first place. Because nothing compels us to take immediate action as some kind of pain. When we're in discomfort, whether physical or in our business, we're driven to seek solutions urgently.

Another reason is settling into a comfort zone. In business, reaching a comfort zone is a warning sign. Comfort breeds stagnation. To thrive, one must constantly set challenging goals, pushing boundaries beyond the familiar. 

This principle holds in both business and fitness, along with other life aspects. True success isn't in avoiding pain but in the ability to face and use it as a catalyst for growth.

So, do you feel like your business has stagnated for too long? 

Then this episode is for you because Tim and Randy discuss the role of discipline and resilience in achieving success. They explore how discomfort and pain can be powerful motivators to reach new heights in business.

Tune in to discover how to break out of stagnation and use pain as a stepping stone to greater success. 

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • Pain as a motivator (01:44)
  • The dangers of a comfort zone in business (06:21)
  • Discipline in fitness and business (09:29)
  • Military training insights (15:13)
  • Recap (20:03)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcas

]]> <p>Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is that it&#39;s pain, not pleasure, that really pushes you to succeed. </p><p>Take your gym clients, for instance. Many start their fitness journey motivated by a desire to get fit, lose weight, address back pain, you name it... Initially, they&#39;re disciplined and regularly attend the gym. </p><p>But after they see the first results and start enjoying their new look, they often start to make excuses, skip sessions, start treating themselves to junk food… and eventually get back where they started.</p><p>Sounds familiar? </p><p>The same applies to business success. After gym owners reach a certain milestone, they often just stop doing what they did to get there. Let’s say it is making $30k a month. Some gym owners struggle to exceed this benchmark for years.</p><p>Why? </p><p>It&#39;s often because they&#39;re missing that initial push, that discomfort that got them moving in the first place. Because nothing compels us to take immediate action as some kind of pain. When we&#39;re in discomfort, whether physical or in our business, we&#39;re driven to seek solutions urgently.</p><p>Another reason is settling into a comfort zone. In business, reaching a comfort zone is a warning sign. Comfort breeds stagnation. To thrive, one must constantly set challenging goals, pushing boundaries beyond the familiar. </p><p>This principle holds in both business and fitness, along with other life aspects. True success isn&#39;t in avoiding pain but in the ability to face and use it as a catalyst for growth.</p><p>So, do you feel like your business has stagnated for too long? </p><p>Then this episode is for you because Tim and Randy discuss the role of discipline and resilience in achieving success. They explore how discomfort and pain can be powerful motivators to reach new heights in business.</p><p>Tune in to discover how to break out of stagnation and use pain as a stepping stone to greater success. </p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Pain as a motivator (01:44)</li><li>The dangers of a comfort zone in business (06:21)</li><li>Discipline in fitness and business (09:29)</li><li>Military training insights (15:13)</li><li>Recap (20:03)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcas</a></p> d50cd45b-98f8-444f-9b0d-77fc175b9599 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/05fa6211-1e81-4aae-97cc-84a1f288fd24 Thu, 18 Jan 2024 09:00:00 +0000 1254 no full Work-Life Balance Work-Life Balance Tim Lyons and Randy Angsten Work-life balance is something ordinary people aim for. But for those who want to be among the top 5% of their industry, it's a different story.

If you run a gym and want to be really successful, it's not just about working hard. You need to be literally obsessed with your goals. This means your work will often take over your personal life.

Entrepreneurs face huge pressures in balancing these aspects, and it's a tough path that not everyone can stay on. The support and understanding of family play a crucial role in this. They need to be on board with the sacrifices that come with striving for top-tier success. 

But achieving great business success doesn’t mean sacrificing family life and free time for good. Short-term sacrifices are aimed at achieving long-term gains. The idea is to invest heavily in your professional goals now, to enjoy a more fulfilling life later. 

It's a trade-off: intense focus on your work now, so later you can enjoy the benefits, like more time, a better lifestyle, and financial freedom.

This path is not easy. It requires a mindset shift from balancing to prioritizing, from distributing efforts to channeling them towards a singular focus. The belief is that these intense periods of work will eventually lead to a state where you can end up in a really good place and enjoy the fruits of your labor.

However, this level of success is not for everyone. Only those willing to forego the traditional balance can hope to reach the heights of the top 5%.

Are you one of them? 

Tune in for this week’s episode and find out as Tim and Randy are challenging the conventional notion of work-life balance, offering a more integrated approach where work and life coexist instead of being separate.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Challenge to work-life balance concept (01:30)
  • Pressure on entrepreneurs (02:50)
  • Redefining family time and success (08:08)
  • Work-life integration for entrepreneurs (11:18)
  • The necessity of providing (13:37)
  • Entrepreneurial success metrics (15:33)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Work-life balance is something ordinary people aim for. But for those who want to be among the top 5% of their industry, it&#39;s a different story.</p><p>If you run a gym and want to be really successful, it&#39;s not just about working hard. You need to be literally obsessed with your goals. This means your work will often take over your personal life.</p><p>Entrepreneurs face huge pressures in balancing these aspects, and it&#39;s a tough path that not everyone can stay on. The support and understanding of family play a crucial role in this. They need to be on board with the sacrifices that come with striving for top-tier success. </p><p>But achieving great business success doesn’t mean sacrificing family life and free time for good. Short-term sacrifices are aimed at achieving long-term gains. The idea is to invest heavily in your professional goals now, to enjoy a more fulfilling life later. </p><p>It&#39;s a trade-off: intense focus on your work now, so later you can enjoy the benefits, like more time, a better lifestyle, and financial freedom.</p><p>This path is not easy. It requires a mindset shift from balancing to prioritizing, from distributing efforts to channeling them towards a singular focus. The belief is that these intense periods of work will eventually lead to a state where you can end up in a really good place and enjoy the fruits of your labor.</p><p>However, this level of success is not for everyone. Only those willing to forego the traditional balance can hope to reach the heights of the top 5%.</p><p>Are you one of them? </p><p>Tune in for this week’s episode and find out as Tim and Randy are challenging the conventional notion of work-life balance, offering a more integrated approach where work and life coexist instead of being separate.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Challenge to work-life balance concept (01:30)</li><li>Pressure on entrepreneurs (02:50)</li><li>Redefining family time and success (08:08)</li><li>Work-life integration for entrepreneurs (11:18)</li><li>The necessity of providing (13:37)</li><li>Entrepreneurial success metrics (15:33)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e3838965-3d16-4999-811f-a4a79b911131 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f9142443-c725-402f-9216-e8ef788497a4 Tue, 16 Jan 2024 09:00:00 +0000 997 no full Addition by Subtraction Addition by Subtraction Tim Lyons and Randy Angsten As 2024 unfolds, it's time to decide what we want for our gyms this year.

In the past, the focus might have been on increasing gross revenue or boosting member count. But now, your focus probably should be shifted towards simplifying operations. 

Simplifying doesn't just make things easier; it also brings better results. You become more efficient, save time, and even see a rise in your profits because you're doing fewer things but doing them well.

When we look at gyms, we often see they're trying to do too much – from one-on-one sessions to various group classes and semi-private training. They offer packages of all sorts, trying to cater to everyone. 

But this approach can be overwhelming. It confuses both the gym and its clients, as there's no clear focus.

A gym trying to be everything to everyone ends up being a master of none. It loses its unique identity. The key is to find what your gym does best and focus on that. 

Even though trainers might be skilled in various areas, a gym excels when it sharpens its focus on a few specific services. By doing this, you create a clear identity in the market, attract the right clients, and set your gym up for success. 

In this episode, Tim and Randy explain how to simplify business operations to boost efficiency and profitability.

Join them and learn how to make 2024 your gym's best year.

Key Takeaways:

  • Intro (00:00)
  • More is not better; more is more (03:05)
  • Just because you can doesn't mean you should (04:56)
  • The financial impact of membership freeze policy (09:15)
  • The importance of understanding client needs (12:15)
  • Operational streamlining (15:43)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As 2024 unfolds, it&#39;s time to decide what we want for our gyms this year.</p><p>In the past, the focus might have been on increasing gross revenue or boosting member count. But now, your focus probably should be shifted towards simplifying operations. </p><p>Simplifying doesn&#39;t just make things easier; it also brings better results. You become more efficient, save time, and even see a rise in your profits because you&#39;re doing fewer things but doing them well.</p><p>When we look at gyms, we often see they&#39;re trying to do too much – from one-on-one sessions to various group classes and semi-private training. They offer packages of all sorts, trying to cater to everyone. </p><p>But this approach can be overwhelming. It confuses both the gym and its clients, as there&#39;s no clear focus.</p><p>A gym trying to be everything to everyone ends up being a master of none. It loses its unique identity. The key is to find what your gym does best and focus on that. </p><p>Even though trainers might be skilled in various areas, a gym excels when it sharpens its focus on a few specific services. By doing this, you create a clear identity in the market, attract the right clients, and set your gym up for success. </p><p>In this episode, Tim and Randy explain how to simplify business operations to boost efficiency and profitability.</p><p>Join them and learn how to make 2024 your gym&#39;s best year.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>More is not better; more is more (03:05)</li><li>Just because you can doesn&#39;t mean you should (04:56)</li><li>The financial impact of membership freeze policy (09:15)</li><li>The importance of understanding client needs (12:15)</li><li>Operational streamlining (15:43)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> d174385f-a3c7-4eb8-8873-265d21d5a616 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d29b403c-8d59-4f9d-8dbc-ab84dc5d81cd Thu, 11 Jan 2024 09:00:00 +0000 1063 no full The January Issue The January Issue Tim Lyons and Randy Angsten January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New Year's resolutions into practice. But the truth is, things are quite different.

On January 1st, you won't see a crowd rushing to the gym, all feeling guilty after the holidays. In fact, expect few new faces in the early days of the month.

Even though many people put health and fitness at the top of their New Year's resolutions, they don't always jump into action right away. In reality, gym sign-ups usually don't pick up until February, sometimes even March.

Why is this? 

Well, one reason is the so-called "holiday hangover" effect. People might want to start exercising, but it often takes them some time to get going.

Another usual thing in January is the rise in gym cancelations. With so many gyms throwing out tempting deals, some of your current members might be drawn to try other places.

And when money is tight, gym memberships are often one of the first things people cut from their budget.

So, if you just started in the gym business and thought January would be your busiest month, you should think again. 

But don't worry - Tim and Randy have got your back. They'll help you set realistic expectations and prepare for what's really coming.

In this episode, they'll show you how to stand out among other gyms, tweak your marketing and member retention plans, and tackle the unique challenges that gym owners face in January.

Tune in and let them help you survive this stressful period.

Key Takeaways:

  • Intro (00:00)
  • January myths debunked (00:58)
  • Client retention challenges (04:41)
  • Dealing with clients canceling gym memberships (05:37)
  • A fatal mistake we made last year (08:21)
  • Lifestyle clients on open-ended contracts (11:37) 
  • A numbers game (14:06)
  • Year-round efforts matter (15:13)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>January is here, and for gym owners, it&#39;s not what many think. It&#39;s a common myth that gyms are overflowing with new clients turning their New Year&#39;s resolutions into practice. But the truth is, things are quite different.</p><p>On January 1st, you won&#39;t see a crowd rushing to the gym, all feeling guilty after the holidays. In fact, expect few new faces in the early days of the month.</p><p>Even though many people put health and fitness at the top of their New Year&#39;s resolutions, they don&#39;t always jump into action right away. In reality, gym sign-ups usually don&#39;t pick up until February, sometimes even March.</p><p>Why is this? </p><p>Well, one reason is the so-called &#34;holiday hangover&#34; effect. People might want to start exercising, but it often takes them some time to get going.</p><p>Another usual thing in January is the rise in gym cancelations. With so many gyms throwing out tempting deals, some of your current members might be drawn to try other places.</p><p>And when money is tight, gym memberships are often one of the first things people cut from their budget.</p><p>So, if you just started in the gym business and thought January would be your busiest month, you should think again. </p><p>But don&#39;t worry - Tim and Randy have got your back. They&#39;ll help you set realistic expectations and prepare for what&#39;s really coming.</p><p>In this episode, they&#39;ll show you how to stand out among other gyms, tweak your marketing and member retention plans, and tackle the unique challenges that gym owners face in January.</p><p>Tune in and let them help you survive this stressful period.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>January myths debunked (00:58)</li><li>Client retention challenges (04:41)</li><li>Dealing with clients canceling gym memberships (05:37)</li><li>A fatal mistake we made last year (08:21)</li><li>Lifestyle clients on open-ended contracts (11:37) </li><li>A numbers game (14:06)</li><li>Year-round efforts matter (15:13)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6b0310be-88c1-4fd6-8262-47859333b88d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3b17b34b-8450-4906-a1de-8b309d6eb334 Tue, 09 Jan 2024 09:00:00 +0000 958 no full What’s in Store for '24 What’s in Store for '24 Tim Lyons and Randy Angsten Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches that go far beyond gym-related stuff and traditional marketing?

No?

Yes?

You don’t know?

Easier said than done?  

Well, Tim and Randy have a solution for you! 

They know exactly where you can learn how to diversify your income, build a strong personal brand, manage finances, scale up, develop investment strategies, lead effectively, understand tax benefits and strategies, master negotiation tactics, and so much more.

That place is the Iron Circle, where gym owners aim not only to add another $1,000 to their income but to double it and go even further. 

In this episode, Tim and Randy dive into the upcoming changes and enhancements for their Iron Circle community in 2024. 

They discuss plans to expand the community, add varied events, and feature high-profile speakers like Jeff Hoffman, co-founder of Priceline.com, Jesse Cole of Savannah Bananas, and Gino Wickman, founder of EOS. 

So, if you want to find out more about the upcoming trends and strategies in the fitness industry for 2024, join Tim and Randy for this episode as they talk about the importance of being part of a community like the Iron Circle, scaling gym businesses, leveraging expert insights, and focusing on broader skills beyond gym operations.

Tune in and learn what’s in store for 2024!

Key Takeaways:

  • Intro (00:00)
  • Scaling Iron Circle events (01:54)
  • Speaker lineup (03:24) 
  • February event in Orlando - Jeff Hoffman (04:01)
  • Personal branding with Jesse Cole (06:15)
  • Growth Summit in Chicago - Gino Wickman (09:36)
  • The importance of developing various skills (13:06)
  • Recap (16:58)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches that go far beyond gym-related stuff and traditional marketing?</p><p>No?</p><p>Yes?</p><p>You don’t know?</p><p>Easier said than done?  </p><p>Well, Tim and Randy have a solution for you! </p><p>They know exactly where you can learn how to diversify your income, build a strong personal brand, manage finances, scale up, develop investment strategies, lead effectively, understand tax benefits and strategies, master negotiation tactics, and so much more.</p><p>That place is the Iron Circle, where gym owners aim not only to add another $1,000 to their income but to double it and go even further. </p><p>In this episode, Tim and Randy dive into the upcoming changes and enhancements for their Iron Circle community in 2024. </p><p>They discuss plans to expand the community, add varied events, and feature high-profile speakers like Jeff Hoffman, co-founder of Priceline.com, Jesse Cole of Savannah Bananas, and Gino Wickman, founder of EOS. </p><p>So, if you want to find out more about the upcoming trends and strategies in the fitness industry for 2024, join Tim and Randy for this episode as they talk about the importance of being part of a community like the Iron Circle, scaling gym businesses, leveraging expert insights, and focusing on broader skills beyond gym operations.</p><p>Tune in and learn what’s in store for 2024!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Scaling Iron Circle events (01:54)</li><li>Speaker lineup (03:24) </li><li>February event in Orlando - Jeff Hoffman (04:01)</li><li>Personal branding with Jesse Cole (06:15)</li><li>Growth Summit in Chicago - Gino Wickman (09:36)</li><li>The importance of developing various skills (13:06)</li><li>Recap (16:58)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 36cba358-b822-4c62-b50e-2bbbe4fd4175 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c4831c91-1f45-4e4e-a0ff-58fe433ce23b Thu, 04 Jan 2024 09:00:00 +0000 1291 no full The $30k Ceiling The $30k Ceiling Tim Lyons and Randy Angsten There's a common financial roadblock that many gym owners face - the $30,000-a-month revenue mark.

It's like hitting a ceiling that's hard to break through. In fact, many of them remain stuck just below that magic number for years, and it’s a pattern more common than you might think. 

This might be connected to the Dunbar number, which is about 150. This number represents the amount of personal relationships you can realistically manage in a business setting. 

If you consider an average gym membership fee for larger group training sessions at around $200, and you multiply that by 150 members, you land right at that $30,000 monthly revenue mark. 

Of course, gym models vary - some might charge more than $200, others less, but most gyms find themselves averaging about $200 per member. Even when gyms sell extra things like merchandise or run special programs, it often doesn't help them make much more than $50,000 to $60,000 a month.

So, the big question for gym owners is: what can you do differently? What strategies or changes can you implement in your gym to not just break the $30,000 ceiling but leap forward to, say, $50,000 or more?

That’s exactly the topic that Tim and Randy are discussing in this week’s episode. 

Join them as they talk about the psychological aspect of the Dunbar number, the importance of adaptability in business models, and the benefits of shifting from a large group training model to a semi-private model. 

They also share success stories of gyms that shifted to a semi-private model and the strategies they use to break through the common $30,000 monthly revenue barrier.

This is an episode you won't want to miss - tune in now!

Key Takeaways:

  • Intro (00:00)
  • $30,000 revenue ceiling (00:41)
  • The Dunbar number and its impact on membership (01:47)
  • The large group model limitations (06:41)
  • Pros and cons of raising rates (10:53)
  • The shift to the semi-private model (16:02)
  • Recap (17:31)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There&#39;s a common financial roadblock that many gym owners face - the $30,000-a-month revenue mark.</p><p>It&#39;s like hitting a ceiling that&#39;s hard to break through. In fact, many of them remain stuck just below that magic number for years, and it’s a pattern more common than you might think. </p><p>This might be connected to the Dunbar number, which is about 150. This number represents the amount of personal relationships you can realistically manage in a business setting. </p><p>If you consider an average gym membership fee for larger group training sessions at around $200, and you multiply that by 150 members, you land right at that $30,000 monthly revenue mark. </p><p>Of course, gym models vary - some might charge more than $200, others less, but most gyms find themselves averaging about $200 per member. Even when gyms sell extra things like merchandise or run special programs, it often doesn&#39;t help them make much more than $50,000 to $60,000 a month.</p><p>So, the big question for gym owners is: what can you do differently? What strategies or changes can you implement in your gym to not just break the $30,000 ceiling but leap forward to, say, $50,000 or more?</p><p>That’s exactly the topic that Tim and Randy are discussing in this week’s episode. </p><p>Join them as they talk about the psychological aspect of the Dunbar number, the importance of adaptability in business models, and the benefits of shifting from a large group training model to a semi-private model. </p><p>They also share success stories of gyms that shifted to a semi-private model and the strategies they use to break through the common $30,000 monthly revenue barrier.</p><p>This is an episode you won&#39;t want to miss - tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>$30,000 revenue ceiling (00:41)</li><li>The Dunbar number and its impact on membership (01:47)</li><li>The large group model limitations (06:41)</li><li>Pros and cons of raising rates (10:53)</li><li>The shift to the semi-private model (16:02)</li><li>Recap (17:31)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e4dcd16f-52ff-4e23-81f3-831e3f26ae2a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7e2cc3cc-fd9f-499a-8fe3-2aa7530a3446 Tue, 02 Jan 2024 09:00:00 +0000 1181 no full This Is Holding You Back From Scaling This Is Holding You Back From Scaling Tim Lyons and Randy Angsten The story that follows is a situation all gym owners hate, but most of them have faced it at least once. 

One of the Iron Circle members, enjoying a rare break from his daily responsibilities at the gym, was visiting his daughter who was studying in another state. However, he got an unexpected email: one of his main coaches had decided to resign. 

With no backup plan in place, the gym owner had to cut his vacation short and rush back. Upon his return, he found himself back in the trenches, covering for the absent coach. For the next few weeks, he was swamped with 40 to 50 hours of training sessions. 

Sounds familiar? 

Well, this wasn't just a vacation interrupted; it was a clear sign of a deeper issue and one of the biggest mistakes gym owners make: the lack of a second-in-command.

But having just one director or coach isn't enough; there should be at least two or three to provide enough layers of insulation between gym owners and the direct delivery of services.

Gym owners need to transition from the mindset of a personal trainer to that of a business owner, focusing on strategic planning and delegation rather than being bogged down by daily tasks.

There is nothing wrong with stepping back into training if you want to - but the point is not to get back to the gym floor because you have to. That's the kind of freedom and choice gym owners get with having backup plans and multiple layers of management.

If you want to find out more about how to ensure the gym's smooth operation, even when key staff are absent, tune in for this week’s episode.

Tim and Randy are talking about building a team where roles and responsibilities are clearly defined and distributed so that a gym owner can focus on strategic growth and enjoy personal time without the constant worry of operational disruptions.

Join them now!

Key Takeaways:

  • Intro (00:00)
  • The role of a second-in-command (01:04)
  • Transition from trainer to business owner (04:51)
  • Financial transparency and trust (10:24)
  • Importance of redundancy in roles (13:01)
  • Empowering staff through systemization (17:49)
  • The mindset shift for scaling (20:07)
  • Future focus and growth (22:28)

Additional Resources:

- Zach’s book: Directing Fitness: Redefining the Fitness Director Role for the Training Studio

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The story that follows is a situation all gym owners hate, but most of them have faced it at least once. </p><p>One of the Iron Circle members, enjoying a rare break from his daily responsibilities at the gym, was visiting his daughter who was studying in another state. However, he got an unexpected email: one of his main coaches had decided to resign. </p><p>With no backup plan in place, the gym owner had to cut his vacation short and rush back. Upon his return, he found himself back in the trenches, covering for the absent coach. For the next few weeks, he was swamped with 40 to 50 hours of training sessions. </p><p>Sounds familiar? </p><p>Well, this wasn&#39;t just a vacation interrupted; it was a clear sign of a deeper issue and one of the biggest mistakes gym owners make: the lack of a second-in-command.</p><p>But having just one director or coach isn&#39;t enough; there should be at least two or three to provide enough layers of insulation between gym owners and the direct delivery of services.</p><p>Gym owners need to transition from the mindset of a personal trainer to that of a business owner, focusing on strategic planning and delegation rather than being bogged down by daily tasks.</p><p>There is nothing wrong with stepping back into training if you want to - but the point is not to get back to the gym floor because you have to. That&#39;s the kind of freedom and choice gym owners get with having backup plans and multiple layers of management.</p><p>If you want to find out more about how to ensure the gym&#39;s smooth operation, even when key staff are absent, tune in for this week’s episode.</p><p>Tim and Randy are talking about building a team where roles and responsibilities are clearly defined and distributed so that a gym owner can focus on strategic growth and enjoy personal time without the constant worry of operational disruptions.</p><p>Join them now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The role of a second-in-command (01:04)</li><li>Transition from trainer to business owner (04:51)</li><li>Financial transparency and trust (10:24)</li><li>Importance of redundancy in roles (13:01)</li><li>Empowering staff through systemization (17:49)</li><li>The mindset shift for scaling (20:07)</li><li>Future focus and growth (22:28)</li></ul><p><strong>Additional Resources:</strong></p><p>- Zach’s book: <a href="https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB" rel="nofollow">Directing Fitness: Redefining the Fitness Director Role for the Training Studio</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 292a8dcd-1529-4049-b785-777d762d0e7c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/88e3f313-f65d-4fd3-957e-d1eea780038f Thu, 28 Dec 2023 09:00:00 +0000 1422 no full How to Find Enough Time for Your Gym's Growth How to Find Enough Time for Your Gym's Growth Tim Lyons and Randy Angsten You wouldn't attempt to repair a car while driving it, right?

Similarly, when it comes to a gym business, you need to set aside intentional time to work on business growth. Because planning and strategizing (like developing growth strategies, marketing plans, and retention tactics) cannot be done amidst day-to-day operations.

The rule is simple – business is all about intentionality. If you want your business to grow, you need to spend time actively working on it. 

Yet, many gym owners, even experienced ones, get swept up in day-to-day tasks, neglecting to plan for the future of their business. 

If you leave important tasks for only leftover time, then the question is Are you truly in control? Probably not, because in that case, others are dictating your schedule, and your business is not being prioritized as it should be.

A practical solution is to implement a structured calendar for your day. Be specific about how you spend your time and clearly identify each task you should finish. 

Some might think this approach is stressful, but structure actually creates freedom, enabling gym owners to concentrate on high-impact activities rather than constantly putting out everyday fires. 

So, if you are overwhelmed by your daily activities and can’t find enough time to grow your business, maybe it’s time for the Automate, Delegate, Eliminate strategy – automating routine tasks, delegating responsibilities, and eliminating unnecessary activities to focus on business growth.

This is exactly where Tim and Randy can help you. In this episode, they'll discuss time blocking, automating routine tasks, and shifting from a reactive to a proactive mindset for business growth.

Are you ready to regain control of your time and focus on what truly matters for your business growth?

Then don’t miss this episode – tune in now!

Key Takeaways:

  • Intro (00:00)
  • Importance of time blocking (01:15)
  • Automate, Delegate, Eliminate strategy (03:14)
  • The need for intentional, strategic planning (05:20)
  • Task prioritization (10:15)
  • Vision and direction in business decision-making (12:27)
  • Automate and delegate tasks to focus on key business activities (15:36)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You wouldn&#39;t attempt to repair a car while driving it, right?</p><p>Similarly, when it comes to a gym business, you need to set aside intentional time to work on business growth. Because planning and strategizing (like developing growth strategies, marketing plans, and retention tactics) cannot be done amidst day-to-day operations.</p><p>The rule is simple – business is all about intentionality. If you want your business to grow, you need to spend time actively working on it. </p><p>Yet, many gym owners, even experienced ones, get swept up in day-to-day tasks, neglecting to plan for the future of their business. </p><p>If you leave important tasks for only leftover time, then the question is Are you truly in control? Probably not, because in that case, others are dictating your schedule, and your business is not being prioritized as it should be.</p><p>A practical solution is to implement a structured calendar for your day. Be specific about how you spend your time and clearly identify each task you should finish. </p><p>Some might think this approach is stressful, but structure actually creates freedom, enabling gym owners to concentrate on high-impact activities rather than constantly putting out everyday fires. </p><p>So, if you are overwhelmed by your daily activities and can’t find enough time to grow your business, maybe it’s time for the Automate, Delegate, Eliminate strategy – automating routine tasks, delegating responsibilities, and eliminating unnecessary activities to focus on business growth.</p><p>This is exactly where Tim and Randy can help you. In this episode, they&#39;ll discuss time blocking, automating routine tasks, and shifting from a reactive to a proactive mindset for business growth.</p><p>Are you ready to regain control of your time and focus on what truly matters for your business growth?</p><p>Then don’t miss this episode – tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of time blocking (01:15)</li><li>Automate, Delegate, Eliminate strategy (03:14)</li><li>The need for intentional, strategic planning (05:20)</li><li>Task prioritization (10:15)</li><li>Vision and direction in business decision-making (12:27)</li><li>Automate and delegate tasks to focus on key business activities (15:36)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> dca7390f-f359-447e-83c2-3ea563defec4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f423e0b9-f002-4f25-b9a4-c0d40593b1b6 Tue, 26 Dec 2023 09:00:00 +0000 960 no full The Trainer Pay Mistake That Costs Your Gym Big The Trainer Pay Mistake That Costs Your Gym Big Tim Lyons and Randy Angsten Gym owners face numerous challenges, but there's one mistake too many of them are making: how they pay their trainers. 

The common payment model for gym trainers is letting trainers keep most or all of the earnings from their sessions (like a 70:30 split favoring the coach). 

This may sound harsh, but it is all wrong!

Yes, it seems kind, keeping in mind the hard work trainers put in. But is it really the best for the business? When you own a gym, it’s important to think about more than just trainer satisfaction. There's rent, marketing costs, and the effort to get clients through the door. 

So, if you’re letting trainers take a huge slice of the revenue, your gym will barely make ends meet because split payments often do more harm than good to a gym's financial health. 

As a gym owner who bears the brunt of the risk, you should structure your business to ensure you are adequately compensated. 

If this common mistake is eating into your gym profits, this episode is a must-listen. 

Tune in as Tim and Randy explain how a simple switch to a systematized approach to gym operations, including structured schedules and fixed salaries for trainers, could make all the difference.

Let’s dive in!

Key Takeaways:

  • Intro (00:00) 
  • Lack of business skills among gym owners (02:07) 
  • The risks gym owners face (03:46) 
  • Trainer payment models (05:17) 
  • Gym owner responsibility (07:30) 
  • Systematized operations (11:29)
  • Trainer vs. owner perspective (14:57) 
  • The issues with split payment models (17:18)
  • Recap (23:28)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners face numerous challenges, but there&#39;s one mistake too many of them are making: how they pay their trainers. </p><p>The common payment model for gym trainers is letting trainers keep most or all of the earnings from their sessions (like a 70:30 split favoring the coach). </p><p>This may sound harsh, but it is all wrong!</p><p>Yes, it seems kind, keeping in mind the hard work trainers put in. But is it really the best for the business? When you own a gym, it’s important to think about more than just trainer satisfaction. There&#39;s rent, marketing costs, and the effort to get clients through the door. </p><p>So, if you’re letting trainers take a huge slice of the revenue, your gym will barely make ends meet because split payments often do more harm than good to a gym&#39;s financial health. </p><p>As a gym owner who bears the brunt of the risk, you should structure your business to ensure you are adequately compensated. </p><p>If this common mistake is eating into your gym profits, this episode is a must-listen. </p><p>Tune in as Tim and Randy explain how a simple switch to a systematized approach to gym operations, including structured schedules and fixed salaries for trainers, could make all the difference.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00) </li><li>Lack of business skills among gym owners (02:07) </li><li>The risks gym owners face (03:46) </li><li>Trainer payment models (05:17) </li><li>Gym owner responsibility (07:30) </li><li>Systematized operations (11:29)</li><li>Trainer vs. owner perspective (14:57) </li><li>The issues with split payment models (17:18)</li><li>Recap (23:28)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 93a3a3b0-10be-4a0c-9275-3665f7abd47f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/86a1f30f-e507-4e3b-88ee-6d7803d3b9d6 Thu, 21 Dec 2023 09:00:00 +0000 1458 no full Why Your 2024 Gym Business Goals Need a Revisit Why Your 2024 Gym Business Goals Need a Revisit Tim Lyons and Randy Angsten When was the last time you actually paused and looked back at your own progress? Let me guess - not recently. It's easy to overlook our own achievements in the chase for the next big thing, as most of us do.

So this time, you can make a small change that can have a huge impact on your gym business.

Use the end of the year, when most of us recap 2023, as an opportunity. It's the perfect time to think about balancing recapping with planning for the future. 

Take a moment to reflect on where your gym was last year. Consider what milestones your gym has reached in the meantime. No matter how small they are, they are your victories.

Celebrating them isn't just about feeling good; it's about recognizing your growth and feeling grateful for it. Gratitude shifts your focus from what you haven't achieved to the progress you've made. 

This mindset fosters positivity and motivation, keeping you grounded and focused. It’s a practical way to maintain a healthy, forward-looking mindset while staying connected to your past achievements. 

So, if you've ever felt overwhelmed by the constant chase for the next goal, this episode will help you recalibrate your approach to goals and success.

Exploring the concept of "the gap and the gain" by Dan Sullivan, Tim and Randy are also talking about:

- the role of gratitude in maintaining a positive business mindset

- the influence of the environment on entrepreneurial success and stress 

- the need for a balanced approach to goal-setting

- the importance of continuous business optimization and resilience against challenges

- real-life business growth stories

Tune in, and let them help you make the end of this year far better than you expected.

Key Takeaways:

  • Intro (00:00)
  • "The gap and the gain" concept (02:16)
  • Gratitude as a business strategy (04:51)
  • Importance of environmental influence on business (07:51)
  • Client retention vs. acquisition focus (10:32)
  • Resilience in entrepreneurship (11:58)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When was the last time you actually paused and looked back at your own progress? Let me guess - not recently. It&#39;s easy to overlook our own achievements in the chase for the next big thing, as most of us do.</p><p>So this time, you can make a small change that can have a huge impact on your gym business.</p><p>Use the end of the year, when most of us recap 2023, as an opportunity. It&#39;s the perfect time to think about balancing recapping with planning for the future. </p><p>Take a moment to reflect on where your gym was last year. Consider what milestones your gym has reached in the meantime. No matter how small they are, they are your victories.</p><p>Celebrating them isn&#39;t just about feeling good; it&#39;s about recognizing your growth and feeling grateful for it. Gratitude shifts your focus from what you haven&#39;t achieved to the progress you&#39;ve made. </p><p>This mindset fosters positivity and motivation, keeping you grounded and focused. It’s a practical way to maintain a healthy, forward-looking mindset while staying connected to your past achievements. </p><p>So, if you&#39;ve ever felt overwhelmed by the constant chase for the next goal, this episode will help you recalibrate your approach to goals and success.</p><p>Exploring the concept of &#34;the gap and the gain&#34; by Dan Sullivan, Tim and Randy are also talking about:</p><p>- the role of gratitude in maintaining a positive business mindset</p><p>- the influence of the environment on entrepreneurial success and stress </p><p>- the need for a balanced approach to goal-setting</p><p>- the importance of continuous business optimization and resilience against challenges</p><p>- real-life business growth stories</p><p>Tune in, and let them help you make the end of this year far better than you expected.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>&#34;The gap and the gain&#34; concept (02:16)</li><li>Gratitude as a business strategy (04:51)</li><li>Importance of environmental influence on business (07:51)</li><li>Client retention vs. acquisition focus (10:32)</li><li>Resilience in entrepreneurship (11:58)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 16f281cd-71ff-474b-a013-353575242774 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/18ce5b9e-c82f-4d6f-ac1f-a274452b5962 Tue, 19 Dec 2023 09:00:00 +0000 908 no full Why Your Gym Should Send More Emails Now Why Your Gym Should Send More Emails Now Tim Lyons and Randy Angsten Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among gym owners that they would bother clients with too much communication and make them opt out. 

But the real business of gym marketing isn't about preventing opt-outs - it's about driving sales. 

Your revenue actually directly relates to the number of offers you make. If clients don't know what you're selling, they can't buy. And you definitely can’t wait for them to come asking - that just doesn't happen. 

You need to be proactive, even aggressive, in your marketing. Yes, this might lead to some unsubscribes, but the people who really value what you offer will stick around.

Think about how e-commerce works. 

Ever left something in your online cart and then got an email or text nudging you to complete the purchase? Or when you buy something on Black Friday sales - you often keep being bombarded with texts and emails even after buying something. 

That's the same strategy gym owners can apply. Those emails and texts after you show initial interest are crucial in converting interest into sales.

So, if you're holding back on sending that extra email or text, think again. It could be the difference between a sale and a missed opportunity. 

Tune in to this episode and discover how to boost your gym's sales with smart, assertive communication strategies. It's not about annoying people; it's about offering value and staying top of mind. 

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of frequent communication (00:43)
  • Handling email opt-outs (04:37)
  • Learning from e-commerce strategies (06:20)
  • Value in existing customer base (09:24)
  • Direct correlation of offers to revenue (10:57)

Additional Resources:

- Check out a game-changer in gym automation: winninggym.com/workshops 

- Business Accelerator Program: winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among gym owners that they would bother clients with too much communication and make them opt out. </p><p>But the real business of gym marketing isn&#39;t about preventing opt-outs - it&#39;s about driving sales. </p><p>Your revenue actually directly relates to the number of offers you make. If clients don&#39;t know what you&#39;re selling, they can&#39;t buy. And you definitely can’t wait for them to come asking - that just doesn&#39;t happen. </p><p>You need to be proactive, even aggressive, in your marketing. Yes, this might lead to some unsubscribes, but the people who really value what you offer will stick around.</p><p>Think about how e-commerce works. </p><p>Ever left something in your online cart and then got an email or text nudging you to complete the purchase? Or when you buy something on Black Friday sales - you often keep being bombarded with texts and emails even after buying something. </p><p>That&#39;s the same strategy gym owners can apply. Those emails and texts after you show initial interest are crucial in converting interest into sales.</p><p>So, if you&#39;re holding back on sending that extra email or text, think again. It could be the difference between a sale and a missed opportunity. </p><p>Tune in to this episode and discover how to boost your gym&#39;s sales with smart, assertive communication strategies. It&#39;s not about annoying people; it&#39;s about offering value and staying top of mind. </p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Importance of frequent communication (00:43)</li><li>Handling email opt-outs (04:37)</li><li>Learning from e-commerce strategies (06:20)</li><li>Value in existing customer base (09:24)</li><li>Direct correlation of offers to revenue (10:57)</li></ul><p><strong>Additional Resources:</strong></p><p>- Check out a game-changer in gym automation: <a href="https://winninggym.com/workshops" rel="nofollow">winninggym.com/workshops</a> </p><p>- Business Accelerator Program: <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 134e0170-0a1c-4934-b1b6-a852a616caea https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/0e562841-98b3-42cc-945f-3b9ebc9b5d2b Thu, 14 Dec 2023 09:00:00 +0000 672 no full How to Break Your Gym into the Fitness Industry's Top 1% How to Break Your Gym into the Fitness Industry's Top 1% Tim Lyons and Randy Angsten Ever heard the saying, "If you're the smartest in the room, you're in the wrong room"? 

Well, that's exactly why the Iron Circle was created. It's a place for gym owners who've grown beyond their current circles. This mastermind group is for the best in the gym industry.

So, if you can call yourself a top dog among gym owners, then this episode is right for you. 

This time, Tim and Randy dive into how the Iron Circle helps with business and personal growth. They discuss everything from leadership and money management to real estate and personal freedom.

They talk about all the things Iron Circle members learn, even secrets someone might think should stay hidden. Unlike other groups, this mastermind encourages members to share knowledge and collaborate, even with competitors. 

So, if you feel stagnant in your current group or mastermind, this episode could open new doors.

Tim and Randy will show you how Iron Circle members have boosted their profits, diversified their businesses, enjoyed personal freedom, and managed to take worry-free vacations.

Ready to level up? Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Who fits the Iron Circle style (01:01)
  • Why the Iron Circle is created (03:15)
  • The benefits Iron Circle members get to reach the next level (06:57)
  • Joining a mastermind is easier than starting one from scratch (15:59)
  • How to join the Iron Circle (19:55)
  • Success stories (22:16)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever heard the saying, &#34;If you&#39;re the smartest in the room, you&#39;re in the wrong room&#34;? </p><p>Well, that&#39;s exactly why the Iron Circle was created. It&#39;s a place for gym owners who&#39;ve grown beyond their current circles. This mastermind group is for the best in the gym industry.</p><p>So, if you can call yourself a top dog among gym owners, then this episode is right for you. </p><p>This time, Tim and Randy dive into how the Iron Circle helps with business and personal growth. They discuss everything from leadership and money management to real estate and personal freedom.</p><p>They talk about all the things Iron Circle members learn, even secrets someone might think should stay hidden. Unlike other groups, this mastermind encourages members to share knowledge and collaborate, even with competitors. </p><p>So, if you feel stagnant in your current group or mastermind, this episode could open new doors.</p><p>Tim and Randy will show you how Iron Circle members have boosted their profits, diversified their businesses, enjoyed personal freedom, and managed to take worry-free vacations.</p><p>Ready to level up? Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Who fits the Iron Circle style (01:01)</li><li>Why the Iron Circle is created (03:15)</li><li>The benefits Iron Circle members get to reach the next level (06:57)</li><li>Joining a mastermind is easier than starting one from scratch (15:59)</li><li>How to join the Iron Circle (19:55)</li><li>Success stories (22:16)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 730a06ea-3f08-46db-9d40-5fcc528732ba https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/87ebb67e-e14b-4f6a-ba8c-a26fb916a7c6 Tue, 12 Dec 2023 09:00:00 +0000 1491 no full Rising Future Champions - High-Performance Nutrition for High School Athletes w/ Justin Kegley Rising Future Champions - High-Performance Nutrition for High School Athletes w/ Justin Kegley Tim Lyons and Randy Angsten Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there's another big piece of the puzzle – how well you fuel your body.

That is exactly the topic of this week’s episode, in which Randy sits down with Justin Kegley, a sports performance coach and author of the book 'High-Performance Nutrition for High School Athletes.' Justin is also an Iron Circle member and owner of the Movement Fitness facility in Rockford, Illinois. 

His journey in the fitness industry, particularly in training athletes, is driven by his own experiences as a college football player and his desire to help the next generation reach their potential. He’s on a mission to instill habits that promote long-term health and well-being.

In this interview, Justin shares insights from his book, focusing on educating both parents and athletes about proper nutrition, hydration, and a protein-centric diet. 

In addition to physical training and nutrition, he also emphasizes mental resilience as one of the factors helping athletes to exceed the standard norms of today's society.

This convo is a must-listen for anyone in the fitness industry, especially those working with young athletes or looking to elevate their performance and understand the role of nutrition.

Tune in to learn more about smart nutrition strategies for young athletes.

Key Takeaways:

  • Intro (00:00)
  • Justin Kegley - a sports performance coach (01:03) 
  • The importance of nutrition for young athletes (05:25)
  • Hydration - a key component of performance (11:22)
  • A protein-centric approach to athlete nutrition (14:06)
  • Athletes’ responsibility for their nutrition choices (18:38)
  • Where to find Justin's book (19:49)

Additional Resources:

- Grab Justin’s book on Amazon 

- - - 

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there&#39;s another big piece of the puzzle – how well you fuel your body.</p><p>That is exactly the topic of this week’s episode, in which Randy sits down with Justin Kegley, a sports performance coach and author of the book &#39;High-Performance Nutrition for High School Athletes.&#39; Justin is also an Iron Circle member and owner of the Movement Fitness facility in Rockford, Illinois. </p><p>His journey in the fitness industry, particularly in training athletes, is driven by his own experiences as a college football player and his desire to help the next generation reach their potential. He’s on a mission to instill habits that promote long-term health and well-being.</p><p>In this interview, Justin shares insights from his book, focusing on educating both parents and athletes about proper nutrition, hydration, and a protein-centric diet. </p><p>In addition to physical training and nutrition, he also emphasizes mental resilience as one of the factors helping athletes to exceed the standard norms of today&#39;s society.</p><p>This convo is a must-listen for anyone in the fitness industry, especially those working with young athletes or looking to elevate their performance and understand the role of nutrition.</p><p>Tune in to learn more about smart nutrition strategies for young athletes.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Justin Kegley - a sports performance coach (01:03) </li><li>The importance of nutrition for young athletes (05:25)</li><li>Hydration - a key component of performance (11:22)</li><li>A protein-centric approach to athlete nutrition (14:06)</li><li>Athletes’ responsibility for their nutrition choices (18:38)</li><li>Where to find Justin&#39;s book (19:49)</li></ul><p><strong>Additional Resources:</strong></p><p>- <span>Grab Justin’s book on </span><a href="https://www.amazon.com/dp/B0CNKWP4XP?ref_=cm_sw_r_cp_ud_dp_M6YQ0WFBY56ZNXM980S1" rel="nofollow">Amazon</a> </p><p>- - - </p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0b63ed44-c633-4257-9e65-afd9e2d49c5c https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2e30f125-ddd0-4d21-9d76-4e58c7bf0972 Thu, 07 Dec 2023 09:00:00 +0000 1239 no full How to Adapt Your Gym for Today's Fast-Changing World w/ Chris Poirier How to Adapt Your Gym for Today's Fast-Changing World w/ Chris Poirier Tim Lyons and Randy Angsten In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It's about understanding the business side of things and being able to foresee future challenges and opportunities in order to better adapt to our fast-changing world.

Back at the beginning of the fitness industry, having modern equipment in your gym was probably enough to be way ahead of your competition. However, today, it's much more about delivering quality and personalized experiences to an increasingly educated client base. 

Coupled with the COVID-19 pandemic, these shifts have caused a new trend - the rise of semi-private gyms, offering more personalized training experiences. 

They also underscored a crucial point - success in the fitness world today isn't just about knowing your squats and lunges; it's about business savvy, adaptability, and understanding the evolving needs of clients. 

This is also the topic of this week’s episode featuring Chris Poirier from Perform Better, an agency offering the highest quality in products, education, and studio solutions for functional training.

So, if you are looking to start or grow your fitness business, this episode is for you. Join Chris, Tim, and Randy as they discuss:

- understanding the financial and operational aspects of running a gym 

- the trends in gym equipment and how the right choices can make a difference 

- the crucial role of mentorship for new gym owners

- the importance of hands-on training in fitness seminars

- the future of semi-private gyms 

- the challenges faced by the fitness industry during the pandemic 

- the importance of balancing fitness knowledge with business skills 

… 

And a lot more.

You definitely don’t want to miss this one!

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • The origin story of Perform Better (01:24)
  • Perform Better's summit events (05:59)
  • Hands-on approach (07:40)
  • The business aspect of Perform Better's events (10:21)
  • Impact of COVID-19 (15:49) 
  • Advice for new gym owners (20:59)
  • Shift to semi-private training (28:06)
  • Insights into future trends in fitness equipment (32:40)
  • 3-day functional training summits (34:59)

Additional Resources:

- Get tickets to 3-day functional training summits  

- - -

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It&#39;s about understanding the business side of things and being able to foresee future challenges and opportunities in order to better adapt to our fast-changing world.</p><p>Back at the beginning of the fitness industry, having modern equipment in your gym was probably enough to be way ahead of your competition. However, today, it&#39;s much more about delivering quality and personalized experiences to an increasingly educated client base. </p><p>Coupled with the COVID-19 pandemic, these shifts have caused a new trend - the rise of semi-private gyms, offering more personalized training experiences. </p><p>They also underscored a crucial point - success in the fitness world today isn&#39;t just about knowing your squats and lunges; it&#39;s about business savvy, adaptability, and understanding the evolving needs of clients. </p><p>This is also the topic of this week’s episode featuring Chris Poirier from Perform Better, an agency offering the highest quality in products, education, and studio solutions for functional training.</p><p>So, if you are looking to start or grow your fitness business, this episode is for you. Join Chris, Tim, and Randy as they discuss:</p><p>- understanding the financial and operational aspects of running a gym </p><p>- the trends in gym equipment and how the right choices can make a difference </p><p>- the crucial role of mentorship for new gym owners</p><p>- the importance of hands-on training in fitness seminars</p><p>- the future of semi-private gyms </p><p>- the challenges faced by the fitness industry during the pandemic </p><p>- the importance of balancing fitness knowledge with business skills </p><p>… </p><p>And a lot more.</p><p>You definitely don’t want to miss this one!</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The origin story of Perform Better (01:24)</li><li>Perform Better&#39;s summit events (05:59)</li><li>Hands-on approach (07:40)</li><li>The business aspect of Perform Better&#39;s events (10:21)</li><li>Impact of COVID-19 (15:49) </li><li>Advice for new gym owners (20:59)</li><li>Shift to semi-private training (28:06)</li><li>Insights into future trends in fitness equipment (32:40)</li><li>3-day functional training summits (34:59)</li></ul><p><strong>Additional Resources:</strong></p><p>- Get tickets to <a href="https://www.performbetter.com/3-day-functional-training-summit" rel="nofollow">3-day functional training summits</a>  </p><p>- - -</p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> ebad29df-3b5b-498b-9d22-615e57e6f3e0 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2deb40fa-c568-44f5-b474-121bac8d8342 Tue, 05 Dec 2023 09:00:00 +0000 2412 no full A No-Fail Strategy for Hiring Gym Staff A No-Fail Strategy for Hiring Gym Staff Tim Lyons and Randy Angsten Thinking of hiring a new coach for your gym but worried about the cost? You're not alone. Many gym owners hesitate to hire because they're scared it'll cost too much, especially if they're not making enough money yet. 

But here's the thing – hiring someone is actually about making more money. When you bring on new staff, you're basically expanding your capacity to serve more clients, boost sales, and grow your business.

However, you don't just bring someone on board and hope for the best. It involves a well-thought-out strategy, beginning with a clear understanding of the financial aspects involved.

That's where Tim and Randy come in. This week, they'll be sharing their proven approach to hiring for driving sustainable growth in your business.

Join them for this episode as they break down the common challenges faced by gym owners when bringing on new team members, such as budget constraints and the stress of financial commitments. 

They’ll also provide a strategic analysis of your gym's finances and offer a detailed, step-by-step guide to adding new staff.

Tune in to uncover the maths behind smart hiring and boosting your gym’s growth.

Key Takeaways:

  • Intro (00:00)
  • Join our 500th episode celebration (00:52)
  • The fear of hiring new staff (01:40)
  • Calculating the cost of a new hire (03:09)
  • Strategic planning removes fear (08:52)
  • The importance of logical decision-making in business growth (09:31)
  • Recap - steps to hiring a new coach (10:17)

Additional Resources:

- Join our 500th episode celebration! Ask a question via voicemail, and you might hear it answered live! Click here.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Thinking of hiring a new coach for your gym but worried about the cost? You&#39;re not alone. Many gym owners hesitate to hire because they&#39;re scared it&#39;ll cost too much, especially if they&#39;re not making enough money yet. </p><p>But here&#39;s the thing – hiring someone is actually about making more money. When you bring on new staff, you&#39;re basically expanding your capacity to serve more clients, boost sales, and grow your business.</p><p>However, you don&#39;t just bring someone on board and hope for the best. It involves a well-thought-out strategy, beginning with a clear understanding of the financial aspects involved.</p><p>That&#39;s where Tim and Randy come in. This week, they&#39;ll be sharing their proven approach to hiring for driving sustainable growth in your business.</p><p>Join them for this episode as they break down the common challenges faced by gym owners when bringing on new team members, such as budget constraints and the stress of financial commitments. </p><p>They’ll also provide a strategic analysis of your gym&#39;s finances and offer a detailed, step-by-step guide to adding new staff.</p><p>Tune in to uncover the maths behind smart hiring and boosting your gym’s growth.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Join our 500th episode celebration (00:52)</li><li>The fear of hiring new staff (01:40)</li><li>Calculating the cost of a new hire (03:09)</li><li>Strategic planning removes fear (08:52)</li><li>The importance of logical decision-making in business growth (09:31)</li><li>Recap - steps to hiring a new coach (10:17)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join our 500th episode celebration! Ask a question via voicemail, and you might hear it answered live! <a href="https://www.speakpipe.com/msg/s/300447/3/z5ta5w83dbyh6gvr" rel="nofollow">Click here</a>.</p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 454c22e7-e1a2-4213-a618-a5936b95d3f3 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f2ee0d2d-605f-4fdb-bfe4-b2e11a055dcb Thu, 30 Nov 2023 09:00:00 +0000 645 no full How to Leave the Gym Floor & Focus on Your Fitness Business Growth How to Leave the Gym Floor & Focus on Your Fitness Business Growth Tim Lyons and Randy Angsten Ever felt like you're stuck on the gym floor, training clients day in and day out, unable to focus on growing your business? Imagine having more time to strategize, grow your business, and still maintain the quality of your gym.

Sounds like a perfect scenario? Then this episode will be perfect for you!

This week, Tim and Randy discuss this critical shift from a hands-on gym owner to a strategic business leader.

Gym owners, much like other entrepreneurs, often find it hard to step away from the gym floor and trust others with client training. Often, they feel like they have to micromanage everything, thinking no one else can match their level of personal investment in their own business.

But they need to make that mental shift to focus on growing their business instead of being bogged down in day-to-day operations. 

To help gym owners in the journey of overcoming the fear of letting go, Tim and Randy share exact steps for handing off responsibilities.

They offer a simple guide on how to hire and train new coaches and how to hand over training responsibilities, emphasizing the need for good communication and trust in this process. They also discuss common mistakes during the transition and how to avoid them.

So, if you’d like to stop being a slave to your business, tune in, and let’s see if it’s really possible to pass the torch without losing the quality of your gym's services.

Key Takeaways:

  • Intro (00:00)
  • Transitioning from coach to business owner (02:13) 
  • The importance of properly introducing new coaches to clients (04:40)
  • Handing off responsibilities (07:43)
  • Common mistakes to avoid (09:50) 
  • Building systems and staff structures (12:55)
  • Achieving business freedom (15:37)

Additional Resources:

- Join our 500th episode celebration! Ask a question via voicemail, and you might hear it answered live! Click here.

- Business Accelerator Program 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever felt like you&#39;re stuck on the gym floor, training clients day in and day out, unable to focus on growing your business? Imagine having more time to strategize, grow your business, and still maintain the quality of your gym.</p><p>Sounds like a perfect scenario? Then this episode will be perfect for you!</p><p>This week, Tim and Randy discuss this critical shift from a hands-on gym owner to a strategic business leader.</p><p>Gym owners, much like other entrepreneurs, often find it hard to step away from the gym floor and trust others with client training. Often, they feel like they have to micromanage everything, thinking no one else can match their level of personal investment in their own business.</p><p>But they need to make that mental shift to focus on growing their business instead of being bogged down in day-to-day operations. </p><p>To help gym owners in the journey of overcoming the fear of letting go, Tim and Randy share exact steps for handing off responsibilities. </p><p>They offer a simple guide on how to hire and train new coaches and how to hand over training responsibilities, emphasizing the need for good communication and trust in this process. They also discuss common mistakes during the transition and how to avoid them.</p><p>So, if you’d like to stop being a slave to your business, tune in, and let’s see if it’s really possible to pass the torch without losing the quality of your gym&#39;s services.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Transitioning from coach to business owner (02:13) </li><li>The importance of properly introducing new coaches to clients (04:40)</li><li>Handing off responsibilities (07:43)</li><li>Common mistakes to avoid (09:50) </li><li>Building systems and staff structures (12:55)</li><li>Achieving business freedom (15:37)</li></ul><p><strong>Additional Resources:</strong></p><p>- Join our 500th episode celebration! Ask a question via voicemail, and you might hear it answered live! <a href="https://www.speakpipe.com/msg/s/300447/3/z5ta5w83dbyh6gvr" rel="nofollow">Click here</a>.</p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a> </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> b239aa76-7a1f-4673-8b6b-682b24d679f5 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7ec3671b-d097-4b04-a66d-a3e3d192490d Tue, 28 Nov 2023 09:00:00 +0000 981 no full Why Large Group Training Is Dead and How Your Gym Can Adapt Why Large Group Training Is Dead and How Your Gym Can Adapt Tim Lyons and Randy Angsten The large group training model is on its way out, and this isn't just guesswork. It's what the numbers from many gym chains are showing.

Take Orangetheory, for example. At their recent convention, they revealed that most members stick around for only three to four months. This short stay means gyms like these are always hustling to get new members. It's a hard way to keep a gym going.

Of course, new gyms will continue to open with large group models because it's easy to start: you just need a big open space, basic equipment, and coaches who focus more on motivation than deep training skills.

However, this business model is not sustainable in the long run.

One of the reasons is the low price point. To make it work financially, you need a lot more members compared to higher-priced, semi-private, or one-on-one training clubs. 

Plus, with the same number of members leaving each month, these gyms need to constantly replace a significant number of clients every month just to break even. It's a quick way to exhaust the local market.

Another issue is too much competition and little room to offer something unique, as these types of training and offerings are quite similar from gym to gym.

Also, new members might initially like the workouts, but they quickly stop improving. Although the model includes bodyweight exercises for resistance, the workouts don't get harder over time, which is not enough for constant progress.

So, here’s something crucial to understand if you’re running a large group model and not making a significant profit: in the next two to three years, this model will become entirely obsolete. 

It isn't just a 'red ocean' due to high competition; now it's more than that – it’s a dead end. And to stay ahead in the fitness world for the next 15-20 years, you need to change things up.

So, if you’d like to find out how to move on from outdated models and embrace the change that's essential for long-term success, tune in to this episode. Tim and Randy will be discussing how to make this switch from the large group model to a more sustainable one.

Don’t miss out on this hot topic - let’s dive right in!

Key Takeaways:

  • Intro (00:00)
  • The challenges of the large group training model (01:47)
  • Why large group training model isn’t sustainable for business (03:18)
  • Boot camp model lacks progressive overload (06:52)
  • Large group training will become obsolete in 2-3 years (10:20)
  • When you do change… (14:45)
  • Shifting away from the "race to the bottom" mentality (17:24)
  • Recap (18:22)

Additional Resources:

- Business Accelerator Program 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The large group training model is on its way out, and this isn&#39;t just guesswork. It&#39;s what the numbers from many gym chains are showing.</p><p>Take Orangetheory, for example. At their recent convention, they revealed that most members stick around for only three to four months. This short stay means gyms like these are always hustling to get new members. It&#39;s a hard way to keep a gym going.</p><p>Of course, new gyms will continue to open with large group models because it&#39;s easy to start: you just need a big open space, basic equipment, and coaches who focus more on motivation than deep training skills.</p><p>However, this business model is not sustainable in the long run.</p><p>One of the reasons is the low price point. To make it work financially, you need a lot more members compared to higher-priced, semi-private, or one-on-one training clubs. </p><p>Plus, with the same number of members leaving each month, these gyms need to constantly replace a significant number of clients every month just to break even. It&#39;s a quick way to exhaust the local market.</p><p>Another issue is too much competition and little room to offer something unique, as these types of training and offerings are quite similar from gym to gym.</p><p>Also, new members might initially like the workouts, but they quickly stop improving. Although the model includes bodyweight exercises for resistance, the workouts don&#39;t get harder over time, which is not enough for constant progress.</p><p>So, here’s something crucial to understand if you’re running a large group model and not making a significant profit: in the next two to three years, this model will become entirely obsolete. </p><p>It isn&#39;t just a &#39;red ocean&#39; due to high competition; now it&#39;s more than that – it’s a dead end. And to stay ahead in the fitness world for the next 15-20 years, you need to change things up.</p><p>So, if you’d like to find out how to move on from outdated models and embrace the change that&#39;s essential for long-term success, tune in to this episode. Tim and Randy will be discussing how to make this switch from the large group model to a more sustainable one.</p><p>Don’t miss out on this hot topic - let’s dive right in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>The challenges of the large group training model (01:47)</li><li>Why large group training model isn’t sustainable for business (03:18)</li><li>Boot camp model lacks progressive overload (06:52)</li><li>Large group training will become obsolete in 2-3 years (10:20)</li><li>When you do change… (14:45)</li><li>Shifting away from the &#34;race to the bottom&#34; mentality (17:24)</li><li>Recap (18:22)</li></ul><p><strong>Additional Resources:</strong></p><p>- <a href="https://winninggym.com/call" rel="nofollow">Business Accelerator Program</a> </p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6edb8da6-f72b-4ee1-b353-07c692ee4bb7 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/663956c1-ff32-45ef-a922-a2c6eb3e2042 Wed, 22 Nov 2023 09:00:00 +0000 1146 no full The Win-Win Gym Pricing Strategy - Happy Clients, More Cash The Win-Win Gym Pricing Strategy - Happy Clients, More Cash Tim Lyons and Randy Angsten When it’s time to raise the prices in your gym, there's always a fear among gym owners that it might lead to losing some clients. Usually, you won’t lose too many clients unless you raise your prices insanely, but still, it’s never a pleasant part of running this business.

But what if there is a pricing model that allows for an increase in prices without upsetting your clients? In fact, they might even be grateful. This isn't a far-fetched idea but a shift from the traditional tiered structure to a more streamlined, flexible approach.

Typically, gyms follow a good-better-best pricing format, offering memberships for twice a week, three times a week, and unlimited semi-private sessions. The innovation here is in eliminating the 'middle' option and making the cheapest one more flexible.

This leaves clients with two clear choices: a flexible 2-3 times a week membership and an unlimited option. This new flexibility not only enables a price increase but also moves away from the usual session-counting mindset of clients.

With this model, those who usually come in twice a week no longer feel like they're missing out. Instead, when they start having three training sessions a week for the same price, they perceive it as a free upgrade, which makes them more satisfied.

This approach is just one way to rethink your pricing strategy. If you want to get more ideas on how to tailor your membership prices to get more satisfied clients and boost your revenue, tune in for this episode.

Tim and Randy explain the benefits of this pricing model and guide you on how to adapt it effectively to best suit your gym’s needs.

Let’s dive in!

Key Takeaways:

  • Perform Better's speaker school in Providence, Rhode Island (00:00)
  • New pricing and membership options for gyms (02:32)
  • Top three takeaways about pricing from the Providence event (05:20)
  • Testing the new genius way of pricing (10:03)
  • “Am I going to use what I'm paying for?” (12:31)
  • Recap (15:03)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When it’s time to raise the prices in your gym, there&#39;s always a fear among gym owners that it might lead to losing some clients. Usually, you won’t lose too many clients unless you raise your prices insanely, but still, it’s never a pleasant part of running this business.</p><p>But what if there is a pricing model that allows for an increase in prices without upsetting your clients? In fact, they might even be grateful. This isn&#39;t a far-fetched idea but a shift from the traditional tiered structure to a more streamlined, flexible approach.</p><p>Typically, gyms follow a good-better-best pricing format, offering memberships for twice a week, three times a week, and unlimited semi-private sessions. The innovation here is in eliminating the &#39;middle&#39; option and making the cheapest one more flexible.</p><p>This leaves clients with two clear choices: a flexible 2-3 times a week membership and an unlimited option. This new flexibility not only enables a price increase but also moves away from the usual session-counting mindset of clients.</p><p>With this model, those who usually come in twice a week no longer feel like they&#39;re missing out. Instead, when they start having three training sessions a week for the same price, they perceive it as a free upgrade, which makes them more satisfied.</p><p>This approach is just one way to rethink your pricing strategy. If you want to get more ideas on how to tailor your membership prices to get more satisfied clients and boost your revenue, tune in for this episode.</p><p>Tim and Randy explain the benefits of this pricing model and guide you on how to adapt it effectively to best suit your gym’s needs.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Perform Better&#39;s speaker school in Providence, Rhode Island (00:00)</li><li>New pricing and membership options for gyms (02:32)</li><li>Top three takeaways about pricing from the Providence event (05:20)</li><li>Testing the new genius way of pricing (10:03)</li><li>“Am I going to use what I&#39;m paying for?” (12:31)</li><li>Recap (15:03)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 27ac7860-729a-4f3d-ac40-b4dd6a65fc47 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/b01529e3-f970-4e2b-a235-4d38a1e10d8d Tue, 21 Nov 2023 09:00:00 +0000 1058 no full A Proven Campaign to Get Past Clients Back in Just One Week A Proven Campaign to Get Past Clients Back in Just One Week Tim Lyons and Randy Angsten Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits.

This might sound unrealistic, as our usual strategy for attracting more clients typically involves generating fresh leads, expanding our email list, or designing new ad campaigns to draw in new members to the gym.

There's also the important aspect of nurturing relationships with these new gym-goers, going above and beyond, and earning their trust – all crucial for a gym's long-term success.

But what if these potential clients already know and are keen to return to your gym? Yes, we’re talking about your past clients. Have you ever wondered if it's worth reconnecting with them?

In this episode, we dive into that big topic: getting your past clients back.

These individuals once benefited from your services but eventually left for various reasons. Now, they're just names in your database, not receiving any of your attention, and here lies untapped potential.

Past clients won't simply return on their own. It's challenging for them to just show up again, especially if they left feeling a bit lazy or like they've failed. There's a significant psychological barrier to overcome.

But with some encouragement, they will return. They need your personal invitation, and you don’t need extensive preparation for that. Remember, these are people who already know, like, and trust you. They've paid you before, so there's no need to start from scratch.

A few thoughtful messages and emails expressing that you've been thinking about them, that you miss them, and that you prefer their familiar presence to attracting new clients can make all the difference.

This strategy has been successfully used within the Iron Circle for years. So, if you're looking for an innovative approach to increase your client base without the hassle of new leads, extra spending, or complex marketing tactics, this episode is a must-listen. 

Tim and Randy are going to share the exact campaign that's been a winner time and again.

Tune in now and learn how to bring those past clients back in!

Key Takeaways:

  • Intro (00:00)
  • New product - The Forge (02:04)
  • Re-engaging with past clients (04:24) 
  • Why start from scratch if tweaking and fine-tuning works (07:37)
  • Maintain the relationship, even if you lose the business (08:29) 
  • Make it easy for people to cancel (12:06) 
  • Reusing a successful campaign to win back past clients (14:35)
  • Segmenting your email lists (18:34)
  • Recap (20:13)

Additional Resources:

- Subscribe to The Forge education platform

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym&#39;s benefits.</p><p>This might sound unrealistic, as our usual strategy for attracting more clients typically involves generating fresh leads, expanding our email list, or designing new ad campaigns to draw in new members to the gym.</p><p>There&#39;s also the important aspect of nurturing relationships with these new gym-goers, going above and beyond, and earning their trust – all crucial for a gym&#39;s long-term success.</p><p>But what if these potential clients already know and are keen to return to your gym? Yes, we’re talking about your past clients. Have you ever wondered if it&#39;s worth reconnecting with them?</p><p>In this episode, we dive into that big topic: getting your past clients back.</p><p>These individuals once benefited from your services but eventually left for various reasons. Now, they&#39;re just names in your database, not receiving any of your attention, and here lies untapped potential.</p><p>Past clients won&#39;t simply return on their own. It&#39;s challenging for them to just show up again, especially if they left feeling a bit lazy or like they&#39;ve failed. There&#39;s a significant psychological barrier to overcome.</p><p>But with some encouragement, they will return. They need your personal invitation, and you don’t need extensive preparation for that. Remember, these are people who already know, like, and trust you. They&#39;ve paid you before, so there&#39;s no need to start from scratch.</p><p>A few thoughtful messages and emails expressing that you&#39;ve been thinking about them, that you miss them, and that you prefer their familiar presence to attracting new clients can make all the difference.</p><p>This strategy has been successfully used within the Iron Circle for years. So, if you&#39;re looking for an innovative approach to increase your client base without the hassle of new leads, extra spending, or complex marketing tactics, this episode is a must-listen. </p><p>Tim and Randy are going to share the exact campaign that&#39;s been a winner time and again.</p><p>Tune in now and learn how to bring those past clients back in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>New product - The Forge (02:04)</li><li>Re-engaging with past clients (04:24) </li><li>Why start from scratch if tweaking and fine-tuning works (07:37)</li><li>Maintain the relationship, even if you lose the business (08:29) </li><li>Make it easy for people to cancel (12:06) </li><li>Reusing a successful campaign to win back past clients (14:35)</li><li>Segmenting your email lists (18:34)</li><li>Recap (20:13)</li></ul><p><strong>Additional Resources:</strong></p><p>- <span>Subscribe to </span><a href="http://forge.profit.ms/" rel="nofollow">The Forge education platform</a></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c62fe12b-226f-46fe-9785-559c66420fb7 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/41666d26-4509-407a-8802-d378b8cb0bfa Thu, 16 Nov 2023 09:00:00 +0000 1216 no full Are You Charging Enough? The Dark Art Of Pricing Psychology Are You Charging Enough? The Dark Art Of Pricing Psychology Tim Lyons and Randy Angsten Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due to a psychological barrier rather than the true value of their offerings.

It's common for trainers to undervalue their services because working out is part of their routine. They overlook that what seems easy for them can be a challenge for someone else.

So, what’s important for them to realize is that the value of a service isn't limited to the session itself. It also includes the years of knowledge and expertise that professionals bring to the table.

Like a plumber who has learned to fix a leak in minutes after years of practice, trainers have invested time and effort in honing their skills. That’s why, in this case, selling isn’t just a simple exchange of time for money; it's about the comprehensive value you provide.

The gym is more than just a place to work out; it's about the full range of solutions you provide your clients, like personalized plans and programs, coaching, dietary and supplement guidance, and the overall experience.

(Just remember how many clients have approached you over the years, grateful because your guidance helped them reduce or eliminate medications.)

These are all factors to consider when forming your prices. Also, a higher price often leads to the perception of higher quality. This piece of pricing psychology is something that gym owners should always keep in mind.

Ultimately, setting fees for gym services comes down to what clients are willing to pay for the expertise and outcomes offered. Your job is to clearly present all the benefits your gym offers, sometimes over-deliver, and then set your prices to match the value your clients receive.

So, if you're wondering whether you're undercharging and what your clients might be willing to pay, stay tuned. In this week's episode, Tim and Randy talk about adjusting prices, understanding pricing strategy, and the psychology behind it.

Join them to discover if it's time to rethink your pricing model, explore ways to improve your service, and learn how to set your prices to truly reflect the value you deliver and maximize your profits.

Let's get into the details!

Key Takeaways:

  • Intro (00:00)
  • Perceived vs. true cost/value (02:03)
  • Underpricing in the fitness industry (08:09)
  • Pricing and profit margins for personal training services (10:25)
  • A story about a brilliant violinist playing in the subway for free (13:38)
  • Gym owners struggle with charging more (15:54)
  • What people are willing to pay for your services (19:53)
  • The advantage of being the most expensive on the market (21:40)
  • Recap (23:31)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due to a psychological barrier rather than the true value of their offerings.</p><p>It&#39;s common for trainers to undervalue their services because working out is part of their routine. They overlook that what seems easy for them can be a challenge for someone else.</p><p>So, what’s important for them to realize is that the value of a service isn&#39;t limited to the session itself. It also includes the years of knowledge and expertise that professionals bring to the table.</p><p>Like a plumber who has learned to fix a leak in minutes after years of practice, trainers have invested time and effort in honing their skills. That’s why, in this case, selling isn’t just a simple exchange of time for money; it&#39;s about the comprehensive value you provide.</p><p>The gym is more than just a place to work out; it&#39;s about the full range of solutions you provide your clients, like personalized plans and programs, coaching, dietary and supplement guidance, and the overall experience.</p><p>(Just remember how many clients have approached you over the years, grateful because your guidance helped them reduce or eliminate medications.)</p><p>These are all factors to consider when forming your prices. Also, a higher price often leads to the perception of higher quality. This piece of pricing psychology is something that gym owners should always keep in mind.</p><p>Ultimately, setting fees for gym services comes down to what clients are willing to pay for the expertise and outcomes offered. Your job is to clearly present all the benefits your gym offers, sometimes over-deliver, and then set your prices to match the value your clients receive.</p><p>So, if you&#39;re wondering whether you&#39;re undercharging and what your clients might be willing to pay, stay tuned. In this week&#39;s episode, Tim and Randy talk about adjusting prices, understanding pricing strategy, and the psychology behind it.</p><p>Join them to discover if it&#39;s time to rethink your pricing model, explore ways to improve your service, and learn how to set your prices to truly reflect the value you deliver and maximize your profits.</p><p>Let&#39;s get into the details!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Perceived vs. true cost/value (02:03)</li><li>Underpricing in the fitness industry (08:09)</li><li>Pricing and profit margins for personal training services (10:25)</li><li>A story about a brilliant violinist playing in the subway for free (13:38)</li><li>Gym owners struggle with charging more (15:54)</li><li>What people are willing to pay for your services (19:53)</li><li>The advantage of being the most expensive on the market (21:40)</li><li>Recap (23:31)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0a6da8ff-70e6-4464-8aa6-99e24272f8d8 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/81d12028-6915-4cd6-a7da-8d0cab2503d2 Tue, 14 Nov 2023 09:00:00 +0000 1489 no full How to Keep Your Gym Strong When a Dollar Buys Less Every Day How to Keep Your Gym Strong When a Dollar Buys Less Every Day Tim Lyons and Randy Angsten This episode is all about something that touches all of us – the economy. And it doesn't matter where you are in the world; the economy is creating ripples that affect everyone, everywhere.

While official figures may report inflation rates of 7-8%, the numbers we see on price tags suggest a much bigger increase.

Take the humble pack of rice, which has more than doubled in price in just four months. So we can't pretend it is just a 7% problem when we're spending twice as much on the same groceries.

This trend of climbing prices isn’t limited to just groceries; it spans across interest rates, the housing market, the service sector, dining out, fuel – the list goes on. The bottom line is that our financial situation is much worse than it was a decade ago as the buying power of the dollar erodes.

Gym owners, like other entrepreneurs, are dealing with increasing costs and the pressing need to raise employee wages. To stay afloat, they will need to find ways to boost revenue and reduce expenses.

Similar to the situation when Covid hit unexpectedly, we have to accept that we can’t predict when something wild might happen that could shake the market, not only in the USA but also globally (like the war that broke out, which nobody saw coming).

So, the question is, how can we hedge against continued inflation? How can we protect our money, and is there a chance to grow in this economic reality?

This is exactly what Tim and Randy are discussing in this week’s episode.

Tune in as they explore how gym owners can combat the loss of money month over month and what the safest way to invest is to diversify income sources.

Key Takeaways:

  • Intro (00:00)
  • Inflation and its impact on the economy (02:40)
  • Why housing prices have increased so much (04:43)
  • The impact of raising wages on businesses (06:29)
  • What to do with profits to hedge against continued inflation? (09:05)
  • Real estate investing during economic uncertainty (14:23)
  • How gym owners can combat losing money month over month during the crisis (18:07)
  • Prevent being caught off guard by surprises (22:21)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>This episode is all about something that touches all of us – the economy. And it doesn&#39;t matter where you are in the world; the economy is creating ripples that affect everyone, everywhere.</p><p>While official figures may report inflation rates of 7-8%, the numbers we see on price tags suggest a much bigger increase.</p><p>Take the humble pack of rice, which has more than doubled in price in just four months. So we can&#39;t pretend it is just a 7% problem when we&#39;re spending twice as much on the same groceries.</p><p>This trend of climbing prices isn’t limited to just groceries; it spans across interest rates, the housing market, the service sector, dining out, fuel – the list goes on. The bottom line is that our financial situation is much worse than it was a decade ago as the buying power of the dollar erodes.</p><p>Gym owners, like other entrepreneurs, are dealing with increasing costs and the pressing need to raise employee wages. To stay afloat, they will need to find ways to boost revenue and reduce expenses.</p><p>Similar to the situation when Covid hit unexpectedly, we have to accept that we can’t predict when something wild might happen that could shake the market, not only in the USA but also globally (like the war that broke out, which nobody saw coming).</p><p>So, the question is, how can we hedge against continued inflation? How can we protect our money, and is there a chance to grow in this economic reality?</p><p>This is exactly what Tim and Randy are discussing in this week’s episode.</p><p>Tune in as they explore how gym owners can combat the loss of money month over month and what the safest way to invest is to diversify income sources.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Inflation and its impact on the economy (02:40)</li><li>Why housing prices have increased so much (04:43)</li><li>The impact of raising wages on businesses (06:29)</li><li>What to do with profits to hedge against continued inflation? (09:05)</li><li>Real estate investing during economic uncertainty (14:23)</li><li>How gym owners can combat losing money month over month during the crisis (18:07)</li><li>Prevent being caught off guard by surprises (22:21)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 23aecbf3-2e51-45fa-83e5-90e9062680d4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/64d43e16-9af6-4584-8829-74f2311344d8 Thu, 09 Nov 2023 09:00:00 +0000 1460 no full Gym Contracts vs Open-Ended Deals Gym Contracts vs Open-Ended Deals Tim Lyons and Randy Angsten In this week's episode, we're diving into a big issue in the fitness world: sticking to contracts.

When clients sign up for gym services, they agree to a contract, but things get tricky when someone decides to leave early. It's a common problem, and the system actually doesn't really back the businesses in these situations.

Because, as a business, you have nothing really to stand on unless you have clients’ social security numbers, are willing to file credit reports on them, and are ready to challenge them with collections and all that other stuff.

Without that, a client can just quit coming, cancel their credit card, and ignore your calls. You're left with no real way to make them stick to their agreement.

The truth is, contracts really only keep honest people honest. They might think, “I don’t feel like training today, but I signed up for this, so I’m going to do it.” That’s about all you can expect. Because if someone's determined to bail, a contract isn’t going to stop them.

That’s why many businesses have ditched annual agreements, opting instead for open-ended deals and 30-day cancellation policies. They let clients come and go as they please.

So, to have a contract or not to have a contract, that is the question here.

Should we bother with contracts, or should we just give up and offer open-ended deals? It’s a big question with no easy answer. There are pros and cons to both sides, and that’s exactly what Tim and Randy are discussing in this episode.

Tune in to hear their thoughts and decide for yourself which option makes the most sense!

Key Takeaways:

  • Intro (00:00)
  • When clients want to leave despite a signed contract (01:08)
  • The moment you become your client’s worst enemy (06:19)
  • Consumers have all the rights (09:03)
  • Challenges with chargebacks and disputes in the fitness industry (10:49)
  • Contracts keep honest people accountable (12:33)
  • What would happen if contracts were taken away (15:35)
  • Relationship-based vs. transactional-based business models (18:04)
  • There's no right answer (19:23)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this week&#39;s episode, we&#39;re diving into a big issue in the fitness world: sticking to contracts.</p><p>When clients sign up for gym services, they agree to a contract, but things get tricky when someone decides to leave early. It&#39;s a common problem, and the system actually doesn&#39;t really back the businesses in these situations.</p><p>Because, as a business, you have nothing really to stand on unless you have clients’ social security numbers, are willing to file credit reports on them, and are ready to challenge them with collections and all that other stuff.</p><p>Without that, a client can just quit coming, cancel their credit card, and ignore your calls. You&#39;re left with no real way to make them stick to their agreement.</p><p>The truth is, contracts really only keep honest people honest. They might think, “I don’t feel like training today, but I signed up for this, so I’m going to do it.” That’s about all you can expect. Because if someone&#39;s determined to bail, a contract isn’t going to stop them.</p><p>That’s why many businesses have ditched annual agreements, opting instead for open-ended deals and 30-day cancellation policies. They let clients come and go as they please.</p><p>So, to have a contract or not to have a contract, that is the question here.</p><p>Should we bother with contracts, or should we just give up and offer open-ended deals? It’s a big question with no easy answer. There are pros and cons to both sides, and that’s exactly what Tim and Randy are discussing in this episode.</p><p>Tune in to hear their thoughts and decide for yourself which option makes the most sense!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>When clients want to leave despite a signed contract (01:08)</li><li>The moment you become your client’s worst enemy (06:19)</li><li>Consumers have all the rights (09:03)</li><li>Challenges with chargebacks and disputes in the fitness industry (10:49)</li><li>Contracts keep honest people accountable (12:33)</li><li>What would happen if contracts were taken away (15:35)</li><li>Relationship-based vs. transactional-based business models (18:04)</li><li>There&#39;s no right answer (19:23)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e7e9c8b2-dfab-4f1b-8503-e3a24c170a46 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3a0a78a4-b1e1-4a13-b13d-44db3efdb1ff Tue, 07 Nov 2023 09:00:00 +0000 1331 no full Proven Lead Gen Strategies to Double Your Gym's Growth w/ Matt Weaver Proven Lead Gen Strategies to Double Your Gym's Growth w/ Matt Weaver Tim Lyons and Randy Angsten As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is it really saving money if you’re spending four hours repairing a treadmill to save 200 bucks? That’s a hard no.

Your time is way more valuable than the money saved on such tasks. That’s why outsourcing some of them, especially the ones that are not in your area of expertise, can be a game changer.

It buys back your time, allowing you to focus on what really matters: the growth of your business, the visionary mission, creating impactful marketing plans, and, ultimately, making more money.

Lead generation sits at the top of the list of challenging and time-consuming tasks for many gym owners. If you are one of them, delegating all lead gen and marketing tasks to an agency may seem like the perfect solution.

However, with the market flooded with countless marketing agencies, finding a reliable one can often be an uphill battle. That’s where this episode comes in—it might just be the perfect remedy for such a headache.

Meet Matt Weaver, a gym owner who has scaled his businesses to an impressive eight figures and is now on a mission to help other gym owners do the same.

He has built an agency specialized in generating high-quality leads, appointment bookings, and providing extensive membership sales training. Matt's agency transforms gym businesses with innovative digital marketing strategies tailored specifically for gym owners.

What sets Matt and his agency apart is his unique perspective as a gym owner himself. He’s able to test his marketing strategies on his own gyms before bringing them to clients.

This means that when you work with Matt’s agency, you’re getting strategies that are tried, tested, and proven to work.

In this episode, Tim, Randy, and Matt discuss the world of lead generation and marketing for gyms. Join them to discover the importance of auditing your business before jumping into ads and learn how to ensure your marketing campaigns hit the mark.

Let’s find out what Matt’s agency can offer that others simply can't.

Key Takeaways:

  • Intro (00:00)
  • How Matt Weaver built a successful lead gen & marketing agency (01:29)
  • Struggling to find a reliable marketing agency (09:19)
  • Full-service digital marketing transformations for gyms (11:52)
  • Reputation management (20:38)
  • Why gym owners fall short in lead follow-up (24:21)
  • Buying your time back (29:40)
  • What’s the best way to get in touch with Matt? (33:59)

Additional Resources:

- - Register for Matt’s digital audit 

---

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is it really saving money if you’re spending four hours repairing a treadmill to save 200 bucks? That’s a hard no.</p><p>Your time is way more valuable than the money saved on such tasks. That’s why outsourcing some of them, especially the ones that are not in your area of expertise, can be a game changer.</p><p>It buys back your time, allowing you to focus on what really matters: the growth of your business, the visionary mission, creating impactful marketing plans, and, ultimately, making more money.</p><p>Lead generation sits at the top of the list of challenging and time-consuming tasks for many gym owners. If you are one of them, delegating all lead gen and marketing tasks to an agency may seem like the perfect solution.</p><p>However, with the market flooded with countless marketing agencies, finding a reliable one can often be an uphill battle. That’s where this episode comes in—it might just be the perfect remedy for such a headache.</p><p>Meet Matt Weaver, a gym owner who has scaled his businesses to an impressive eight figures and is now on a mission to help other gym owners do the same.</p><p>He has built an agency specialized in generating high-quality leads, appointment bookings, and providing extensive membership sales training. Matt&#39;s agency transforms gym businesses with innovative digital marketing strategies tailored specifically for gym owners.</p><p>What sets Matt and his agency apart is his unique perspective as a gym owner himself. He’s able to test his marketing strategies on his own gyms before bringing them to clients.</p><p>This means that when you work with Matt’s agency, you’re getting strategies that are tried, tested, and proven to work.</p><p>In this episode, Tim, Randy, and Matt discuss the world of lead generation and marketing for gyms. Join them to discover the importance of auditing your business before jumping into ads and learn how to ensure your marketing campaigns hit the mark.</p><p>Let’s find out what Matt’s agency can offer that others simply can&#39;t.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>How Matt Weaver built a successful lead gen &amp; marketing agency (01:29)</li><li>Struggling to find a reliable marketing agency (09:19)</li><li>Full-service digital marketing transformations for gyms (11:52)</li><li>Reputation management (20:38)</li><li>Why gym owners fall short in lead follow-up (24:21)</li><li>Buying your time back (29:40)</li><li>What’s the best way to get in touch with Matt? (33:59)</li></ul><p><strong>Additional Resources:</strong></p><p>- - Register for <a href="https://gymdeskads.com/profit" rel="nofollow">Matt’s digital audit</a> </p><p>---</p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 588a15b5-81c2-4b20-aa0a-ce6191f3f7dc https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/70132c7e-6ba0-4ebf-b649-44b05a208421 Thu, 02 Nov 2023 08:00:00 +0000 2211 no full Why Would Clients Choose Your Gym? Tips to Stand Out From the Competition Why Would Clients Choose Your Gym? Tips to Stand Out From the Competition Tim Lyons and Randy Angsten At a recent Bootcamp in Vegas, a speaker's tale about a plumbing company grabbed the attention of Tim and Randy. 

This company had found a unique way to distinguish themselves from competitors. 

When called to address a plumbing issue, be it fixing a toilet or a leak, their plumbers always added an extra touch. They wouldn’t just fix the problem; they'd also clean the entire bathroom - from the toilet and shower to the mirrors and sinks.

This unexpected service delighted homeowners, giving them a feeling of true value. It wasn't merely about the repair - it was the added service that made all the difference. 

As a result, word-of-mouth referrals became their primary source of business.

The plumber's story set the stage for this episode's topic: Why would clients choose your gym? 

It might also make many of you ponder:

What does make you different from other gym owners? 

What is your X factor? 

How can you clean the entire bathroom?

If these questions resonate with you, join Tim and Randy as they’ll be discussing tried-and-true strategies to offer your clients a unique experience, build relationships and trust, and keep them loyal to your gym.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • What makes you different? (02:11)
  • Creating a personalized client experience (05:48)
  • ‘They know me’ factor - making clients feel unique (08:42)
  • Leveraging your X factor (13:12)
  • Bad coaches = bad business (17:35)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>At a recent Bootcamp in Vegas, a speaker&#39;s tale about a plumbing company grabbed the attention of Tim and Randy. </p><p>This company had found a unique way to distinguish themselves from competitors. </p><p>When called to address a plumbing issue, be it fixing a toilet or a leak, their plumbers always added an extra touch. They wouldn’t just fix the problem; they&#39;d also clean the entire bathroom - from the toilet and shower to the mirrors and sinks.</p><p>This unexpected service delighted homeowners, giving them a feeling of true value. It wasn&#39;t merely about the repair - it was the added service that made all the difference. </p><p>As a result, word-of-mouth referrals became their primary source of business.</p><p>The plumber&#39;s story set the stage for this episode&#39;s topic: Why would clients choose your gym? </p><p>It might also make many of you ponder:</p><p>What does make <em>you</em> different from other gym owners? </p><p>What is <em>your</em> X factor? </p><p>How can <em>you</em> clean the entire bathroom?</p><p>If these questions resonate with you, join Tim and Randy as they’ll be discussing tried-and-true strategies to offer your clients a unique experience, build relationships and trust, and keep them loyal to your gym.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>What makes you different? (02:11)</li><li>Creating a personalized client experience (05:48)</li><li>‘They know me’ factor - making clients feel unique (08:42)</li><li>Leveraging your X factor (13:12)</li><li>Bad coaches = bad business (17:35)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> d1b7f5fe-85fe-418e-a496-b72cb06ae353 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c4726e73-54d6-4920-a7e9-035eac4fa1b2 Tue, 31 Oct 2023 08:00:00 +0000 1181 no full Collecting Leads is Easy - Here's How to Nurture Them for Sky-High Conversions Collecting Leads is Easy - Here's How to Nurture Them for Sky-High Conversions Tim Lyons and Randy Angsten Have you ever gotten a Black Friday promotion email just to ask yourself, 

“Who’s this?!” 

“What do they want from me?” 

“Why am I even getting this?”

Of course, you have. 

In fact, every day, we're all bombarded with promo emails, most of which we send straight to spam without even opening them.

But with Black Friday around the corner, as gym owners preparing a campaign, we can't help but ask ourselves:

How can we avoid our emails ending up in our prospects' spam? 

This week, Tim and Randy will try to answer this question. 

In one of the previous episodes, they shared strategies to collect leads, and in this one, they are diving into the topic of nurturing leads from your email list and keeping them engaged. 

Because here's the thing: A potential customer is excited when they first interact with a brand. But if months go by with no follow-up, reaching out suddenly for Black Friday may backfire. 

Those once-hot leads might wonder, "Who's this?" having forgotten they even signed up in the first place.

So, in this episode, Tim and Randy will show you how to actually earn the right to pitch your offer to prospects (and ultimately boost your conversion rates).

They’ll be talking about building trust by sharing engaging content, offering valuable giveaways, using effective lead magnets and SMS campaigns, as well as what you should do to ensure your emails bypass spam filters.

Tune in and find out what you can do to refine your engagement strategy.

Key Takeaways:

  • Intro (00:00)
  • How Tim grew his email database over time (01:08)
  • The crucial role of trust and respect in effective sales (05:23) 
  • How to avoid spam filters and a dramatic drop in open rates (07:36)
  • Providing value with content tailored to client needs (13:36)
  • A word or two about lead magnets (16:54)
  • Two Key points for creating valuable giveaway content (21:35)
  • Tim’s 30-day text message campaign (23:11)
  • Tailoring campaigns to niche micro-segments (25:09)
  • Recap (28:54)

Additional Resources:

- Sign up for our 30-Day Text Message Campaign 

- - -

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Have you ever gotten a Black Friday promotion email just to ask yourself, </span></p><p><em>“Who’s this?!” </em></p><p><em>“What do they want from me?” </em></p><p><em>“Why am I even getting this?”</em></p><p><span>Of course, you have. </span></p><p><span>In fact, every day, we&#39;re all bombarded with promo emails, most of which we send straight to spam without even opening them.</span></p><p><span>But with Black Friday around the corner, as gym owners preparing a campaign, we can&#39;t help but ask ourselves:</span></p><p><span>How can we avoid </span><em>our emails</em><span> ending up in our prospects&#39; spam? </span></p><p><span>This week, Tim and Randy will try to answer this question. </span></p><p><span>In one of the previous episodes, they shared strategies to collect leads, and in this one, they are diving into the topic of nurturing leads from your email list and keeping them engaged. </span></p><p><span>Because here&#39;s the thing: A potential customer is excited when they first interact with a brand. But if months go by with no follow-up, reaching out suddenly for Black Friday may backfire. </span></p><p><span>Those once-hot leads might wonder, </span><em>&#34;Who&#39;s this?&#34;</em><span> having forgotten they even signed up in the first place.</span></p><p><span>So, in this episode, Tim and Randy will show you how to actually earn the right to pitch your offer to prospects (and ultimately boost your conversion rates).</span></p><p><span>They’ll be talking about building trust by sharing engaging content, offering valuable giveaways, using effective lead magnets and SMS campaigns, as well as what you should do to ensure your emails bypass spam filters.</span></p><p><span>Tune in and find out what you can do to refine your engagement strategy.</span></p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>How Tim grew his email database over time (01:08)</li><li>The crucial role of trust and respect in effective sales (05:23) </li><li>How to avoid spam filters and a dramatic drop in open rates (07:36)</li><li>Providing value with content tailored to client needs (13:36)</li><li>A word or two about lead magnets (16:54)</li><li>Two Key points for creating valuable giveaway content (21:35)</li><li>Tim’s 30-day text message campaign (23:11)</li><li>Tailoring campaigns to niche micro-segments (25:09)</li><li>Recap (28:54)</li></ul><p><strong>Additional Resources:</strong></p><p>- Sign up for our <a href="https://fitnessbusinesstips.com/" rel="nofollow">30-Day Text Message Campaign</a> </p><p>- - -</p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1e0a8883-5d79-4996-9ca2-86833adc33ef https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3d8978ab-cd35-4258-b158-c99dd5635f0c Thu, 26 Oct 2023 08:00:00 +0000 1783 no full Why Your Referral Program SUCKS and How to Fix It! Why Your Referral Program SUCKS and How to Fix It! Tim Lyons and Randy Angsten Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals. 

It feels like a slap in the face, doesn't it?

It seems they never truly valued you but only saw you as a stepping stone to their next customer. This is why most referral programs seriously miss the mark — they end up irritating new customers right from the start.

So, if that’s you, it's time to hit pause and reconsider your approach.

After all, you haven't delivered on your promises right after a sale, yet you're asking someone to recommend your gym without giving them any reason.

Instead, your focus should be on building a lasting relationship rooted in trust. Once you develop that bond, you can confidently ask for referrals.

In this episode, Tim and Randy reveal their standout referral program that's been tried, tested, and proven to work.

They’ll also show you how to create loyalty and incentive referral programs based on clients' core values that are not only effective but also more affordable than you'd think.

Tune in!

Key Takeaways:

  • Intro (00:00)
  • Where you’re going wrong with your referral program (01:10)
  • The importance of building relationships (03:43)
  • Past experiences with incentive-based referral programs (05:42)
  • A loyalty referral program that works (07:36)
  • Understanding your client's core values (11:06)
  • Recap (17:24)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals. </span></p><p><span>It feels like a slap in the face, doesn&#39;t it?</span></p><p><span>It seems they never truly valued you but only saw you as a stepping stone to their next customer. This is why most referral programs seriously miss the mark — they end up irritating new customers right from the start.</span></p><p><span>So, if that’s you, it&#39;s time to hit pause and reconsider your approach.</span></p><p><span>After all, you haven&#39;t delivered on your promises right after a sale, yet you&#39;re asking someone to recommend your gym without giving them any reason.</span></p><p><span>Instead, your focus should be on building a lasting relationship rooted in trust. Once you develop that bond, you can confidently ask for referrals.</span></p><p><span>In this episode, Tim and Randy reveal their standout referral program that&#39;s been tried, tested, and proven to work.</span></p><p><span>They’ll also show you how to create loyalty and incentive referral programs based on clients&#39; core values that are not only effective but also more affordable than you&#39;d think.</span></p><p><span>Tune in!</span></p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Where you’re going wrong with your referral program (01:10)</li><li>The importance of building relationships (03:43)</li><li>Past experiences with incentive-based referral programs (05:42)</li><li>A loyalty referral program that works (07:36)</li><li>Understanding your client&#39;s core values (11:06)</li><li>Recap (17:24)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> b7967552-a511-4fc2-86c5-53da65e4e438 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1622c3ee-fb1b-43fe-90f0-3ed812e82983 Tue, 24 Oct 2023 08:00:00 +0000 1045 no full Key Takeaways From Ben Newman's Vegas Bootcamp Key Takeaways From Ben Newman's Vegas Bootcamp Tim Lyons and Randy Angsten In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athletes, teams, and business entrepreneurs.

At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields.

By exploring beyond their industry, they discovered valuable insights that they can tailor and use in the fitness world. This Bootcamp experience has also underscored what Tim and Randy have been teaching for years in their program.

Tune in for this episode as they share key takeaways from renowned speakers such as Justin Gatlin (who, after being barred from competitions, rose like a phoenix to triumph over Usain Bolt), Dr. Gabrielle Lyon, Tim Grover, Claudio Gambin, Sean O’Brien, and many more.

Join them to learn about key things needed for success in any business, including the fitness industry: thinking like a winner, handling stress, taking risks, staying motivated, and being consistent and ahead of the game. 

You'll also get insights about financial growth, branding, marketing, and all those essentials your business can't survive without.

Find out how real professionals do it.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Ben Newman’s Vegas Bootcamp (01:12)
  • Takeaways from Justin Gatlin’s story (03:50)
  • Dr. Gabrielle Lyon on thriving in stressful situations (08:20)
  • Tim Grover - the power of motivation and risk tolerance (11:19)
  • The importance of consistency and doing the unrequired (17:55)
  • Bootcamp confirms what Tim and Randy teach in their program (20:38)
  • Recap (24:38)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he&#39;s worked with many athletes, teams, and business entrepreneurs.</p><p>At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields.</p><p>By exploring beyond their industry, they discovered valuable insights that they can tailor and use in the fitness world. This Bootcamp experience has also underscored what Tim and Randy have been teaching for years in their program.</p><p>Tune in for this episode as they share key takeaways from renowned speakers such as Justin Gatlin (who, after being barred from competitions, rose like a phoenix to triumph over Usain Bolt), Dr. Gabrielle Lyon, Tim Grover, Claudio Gambin, Sean O’Brien, and many more.</p><p>Join them to learn about key things needed for success in any business, including the fitness industry: thinking like a winner, handling stress, taking risks, staying motivated, and being consistent and ahead of the game. </p><p>You&#39;ll also get insights about financial growth, branding, marketing, and all those essentials your business can&#39;t survive without.</p><p>Find out how real professionals do it.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Ben Newman’s Vegas Bootcamp (01:12)</li><li>Takeaways from Justin Gatlin’s story (03:50)</li><li>Dr. Gabrielle Lyon on thriving in stressful situations (08:20)</li><li>Tim Grover - the power of motivation and risk tolerance (11:19)</li><li>The importance of consistency and doing the unrequired (17:55)</li><li>Bootcamp confirms what Tim and Randy teach in their program (20:38)</li><li>Recap (24:38)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 47b7b143-7b29-4f6e-b64e-aed3f58d0e80 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/30f001df-79dd-4686-a782-118f1d6558f1 Thu, 19 Oct 2023 08:00:00 +0000 1456 no full Which 'Hard' Are YOU Choosing? Which 'Hard' Are YOU Choosing? Tim Lyons and Randy Angsten Life's never about the easy path, especially in the world of business. 

Think about it - when was the last time you heard of a successful entrepreneur who got where they are by always choosing the path of least resistance? If you want to succeed, you need to choose your hard.

Sure, it's tempting to stay in the middle, where the waves are calm and everything feels average. But mediocrity doesn't breed success. 

Whether you're a gym owner or a business tycoon, the journey to success is littered with tough decisions. Wanting more means waking up early, investing time in self-improvement, and sometimes burning the midnight oil. It's far from easy. 

But then again, so is struggling to pay the bills or feeling trapped in a life of unfulfilled aspirations.

Every choice, even those that seem effortless or comfortable, brings its own set of challenges. Avoiding a tough decision today might lead to an even tougher situation tomorrow. It could be a financial hurdle, a staffing issue, or a missed opportunity. 

As an entrepreneur, the question isn't if you'll face challenges but which ones you're willing to tackle. The kind of 'hard' you embrace will define your journey and its outcome. 

So, which 'hard' will you choose?

Join Tim and Randy in this episode as they shed light on the tough but rewarding world of entrepreneurial decision-making. 

Don't miss out!

Key Takeaways:

  • Intro (00:00)
  • There's never an easy path, so choose your hard (01:24)
  • Work-life synergy vs. balance (08:12)
  • Entrepreneurial life vs. nine to five (14:06)
  • We're always given choices - almost none of them is easy (16:54)
  • You don't need to reinvent the wheel in the fitness business (20:03)
  • Recap (21:28)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Life&#39;s never about the easy path, especially in the world of business. </p><p>Think about it - when was the last time you heard of a successful entrepreneur who got where they are by always choosing the path of least resistance? If you want to succeed, you need to choose your hard.</p><p>Sure, it&#39;s tempting to stay in the middle, where the waves are calm and everything feels average. But mediocrity doesn&#39;t breed success. </p><p>Whether you&#39;re a gym owner or a business tycoon, the journey to success is littered with tough decisions. Wanting more means waking up early, investing time in self-improvement, and sometimes burning the midnight oil. It&#39;s far from easy. </p><p>But then again, so is struggling to pay the bills or feeling trapped in a life of unfulfilled aspirations.</p><p>Every choice, even those that seem effortless or comfortable, brings its own set of challenges. Avoiding a tough decision today might lead to an even tougher situation tomorrow. It could be a financial hurdle, a staffing issue, or a missed opportunity. </p><p>As an entrepreneur, the question isn&#39;t if you&#39;ll face challenges but which ones you&#39;re willing to tackle. The kind of &#39;hard&#39; you embrace will define your journey and its outcome. </p><p>So, which &#39;hard&#39; will you choose?</p><p>Join Tim and Randy in this episode as they shed light on the tough but rewarding world of entrepreneurial decision-making. </p><p>Don&#39;t miss out!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>There&#39;s never an easy path, so choose your hard (01:24)</li><li>Work-life synergy vs. balance (08:12)</li><li>Entrepreneurial life vs. nine to five (14:06)</li><li>We&#39;re always given choices - almost none of them is easy (16:54)</li><li>You don&#39;t need to reinvent the wheel in the fitness business (20:03)</li><li>Recap (21:28)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 69af4328-7811-4c6d-8810-3b514e965f46 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/25e37a40-6952-4de3-95f8-c62b4902f271 Tue, 17 Oct 2023 08:00:00 +0000 1332 no full Is the Juice Worth the Squeeze? Is the Juice Worth the Squeeze? Tim Lyons and Randy Angsten Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.

But is this grand vision always the best idea?

Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn't because he didn't have chances to expand – there were plenty over the years.

However, Tim made a calculated decision not to expand into multiple locations. He looked at gyms not merely as physical spaces but as ways to earn money. For him, the return on investment for multiple gyms didn't seem better than trying different things.

The challenges of getting a new rent deal, buying additional equipment, and running multiple locations didn't seem worth it. It wasn't the wealth vehicle he sought.

With the fitness industry being super competitive, one needs both a lot of money and tons of customers to reap significant profits. And it's riskier than putting money in things like real estate. Tim realized this and started looking at other ways to invest, not just brick-and-mortar gyms.

In this episode, Tim and Randy discuss how gym owners can maximize returns on their investments with alternative strategies rather than opening new facilities.

Join them now!

Key Takeaways:

  • Intro (00:00)
  • Multiple locations - yes or no? (01:35)
  • Opening a second gym location too early (11:01)
  • Gyms aren’t the vehicle for wealth (14:06)
  • Calm seas do not make skillful sailors (17:42)
  • Recap (20:19)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.</p><p>But is this grand vision always the best idea?</p><p>Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn&#39;t because he didn&#39;t have chances to expand – there were plenty over the years.</p><p>However, Tim made a calculated decision not to expand into multiple locations. He looked at gyms not merely as physical spaces but as ways to earn money. For him, the return on investment for multiple gyms didn&#39;t seem better than trying different things.</p><p>The challenges of getting a new rent deal, buying additional equipment, and running multiple locations didn&#39;t seem worth it. It wasn&#39;t the wealth vehicle he sought.</p><p>With the fitness industry being super competitive, one needs both a lot of money and tons of customers to reap significant profits. And it&#39;s riskier than putting money in things like real estate. Tim realized this and started looking at other ways to invest, not just brick-and-mortar gyms.</p><p>In this episode, Tim and Randy discuss how gym owners can maximize returns on their investments with alternative strategies rather than opening new facilities.</p><p>Join them now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Multiple locations - yes or no? (01:35)</li><li>Opening a second gym location too early (11:01)</li><li>Gyms aren’t the vehicle for wealth (14:06)</li><li>Calm seas do not make skillful sailors (17:42)</li><li>Recap (20:19)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 61726088-e05b-4454-86f5-b15675018310 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/2e8ac260-2de2-46af-a1db-dff6e7d0982c Thu, 12 Oct 2023 08:00:00 +0000 1268 no full Two Campaigns To Build Your List Now Two Campaigns To Build Your List Now Tim Lyons and Randy Angsten Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can skyrocket your lists and pull in members and leads.

Why is a list so essential?

When you own your traffic, you can market to it whenever you want. There's no need to constantly buy new leads or try to gather more. They're already on your list. And if you nurture them and consistently offer value, you're employing a golden approach.

With Black Friday approaching, keep in mind that costs on major platforms often surge. As major advertisers invest massive budgets, the cost per 1000 impressions rises, making it an expensive endeavor to achieve the same visibility. 

Having a solid list, though, can shield you from directly battling these big players.

In this episode, Tim and Randy will unpack two out-of-the-box campaigns they've previously launched. Not only have these campaigns generated impressive returns, but they've also been downright fun to implement.

If you're scouting for a strategy for the upcoming Black Friday rush, they recommend giving these campaigns a shot.

Tune in for this episode to find out more and kick-start your list-building journey NOW.

Key Takeaways:

  • Intro (00:00)
  • A couple of big reasons to have a list (01:10)
  • Tim’s Peloton giveaway (02:53)
  • Using community involvement to generate leads (10:43)
  • Recap (15:34)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can skyrocket your lists and pull in members and leads.</p><p>Why is a list so essential?</p><p>When you own your traffic, you can market to it whenever you want. There&#39;s no need to constantly buy new leads or try to gather more. They&#39;re already on your list. And if you nurture them and consistently offer value, you&#39;re employing a golden approach.</p><p>With Black Friday approaching, keep in mind that costs on major platforms often surge. As major advertisers invest massive budgets, the cost per 1000 impressions rises, making it an expensive endeavor to achieve the same visibility. </p><p>Having a solid list, though, can shield you from directly battling these big players.</p><p>In this episode, Tim and Randy will unpack two out-of-the-box campaigns they&#39;ve previously launched. Not only have these campaigns generated impressive returns, but they&#39;ve also been downright fun to implement.</p><p>If you&#39;re scouting for a strategy for the upcoming Black Friday rush, they recommend giving these campaigns a shot.</p><p>Tune in for this episode to find out more and kick-start your list-building journey NOW.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>A couple of big reasons to have a list (01:10)</li><li>Tim’s Peloton giveaway (02:53)</li><li>Using community involvement to generate leads (10:43)</li><li>Recap (15:34)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6c6dc9f7-f5fe-4f30-a4bb-4983db3c62f4 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/48bcac5b-3c5c-43f7-b569-369c74ee5327 Tue, 10 Oct 2023 08:00:00 +0000 983 no full How to Boost Gym Sales Without Being Pushy How to Boost Gym Sales Without Being Pushy Tim Lyons and Randy Angsten Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way they make money.

Yet, at Tim’s gym, they've cultivated a distinct culture.

They've recognized over time that many personal trainers, while experts in fitness, don’t have that innate "salesperson" touch. But here’s the deal: for the business to thrive, sales are essential. 

When the entire team is on board and contributes to this, the business truly flourishes. 

So, how does one boost earnings? Of course, attracting new clients is the primary method. However, a hidden goldmine lies in current clients. They could be interested in additional services like nutrition advice, supplements, or extra sessions.

It's essential to clarify - this isn't about turning coaches into full-fledged salespeople. It's about ensuring that clients receive the best possible results from their gym experience. And sometimes, that means helping them see the advantages of more comprehensive offerings.

Now, the real challenge is how to maintain this balance - to encourage sales without making it feel like a hard sell. 

Join us in this episode where Tim and Randy demystify this balance and dive deep into the culture of sales, offering insights to help coaches make sales without the hard pitch.

Don't miss out!

Key Takeaways:

  • Black Friday webinar (00:00)
  • Fitness coaches aren't always the best salespeople (02:38)
  • Advantages of a universal answer to the same question (05:31)
  • How our coaches can enhance gym business profits (08:59)
  • Recap (12:19)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That&#39;s the way they make money.</p><p>Yet, at Tim’s gym, they&#39;ve cultivated a distinct culture.</p><p>They&#39;ve recognized over time that many personal trainers, while experts in fitness, don’t have that innate &#34;salesperson&#34; touch. But here’s the deal: for the business to thrive, sales are essential. </p><p>When the entire team is on board and contributes to this, the business truly flourishes. </p><p>So, how does one boost earnings? Of course, attracting new clients is the primary method. However, a hidden goldmine lies in current clients. They could be interested in additional services like nutrition advice, supplements, or extra sessions.</p><p>It&#39;s essential to clarify - this isn&#39;t about turning coaches into full-fledged salespeople. It&#39;s about ensuring that clients receive the best possible results from their gym experience. And sometimes, that means helping them see the advantages of more comprehensive offerings.</p><p>Now, the real challenge is how to maintain this balance - to encourage sales without making it feel like a hard sell. </p><p>Join us in this episode where Tim and Randy demystify this balance and dive deep into the culture of sales, offering insights to help coaches make sales without the hard pitch.</p><p>Don&#39;t miss out!</p><p><strong>Key Takeaways:</strong></p><ul><li>Black Friday webinar (00:00)</li><li>Fitness coaches aren&#39;t always the best salespeople (02:38)</li><li>Advantages of a universal answer to the same question (05:31)</li><li>How our coaches can enhance gym business profits (08:59)</li><li>Recap (12:19)</li></ul><p><strong>Additional Resources:</strong></p><p>- Register for our <a href="https://winninggym.com/bf2311" rel="nofollow">FREE Black Friday webinar</a>  </p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3cd3ce3a-9ee7-4188-8589-07a5e3b1236f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/626e1758-2dac-4f31-a026-bfaa25af19b0 Thu, 05 Oct 2023 08:00:00 +0000 766 no full Direct Appointments vs Discovery Calls (A/B Test Results) Direct Appointments vs Discovery Calls (A/B Test Results) Tim Lyons and Randy Angsten In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.

Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.

On the surface, it seems like adding extra steps, potentially complicating the client's journey. But on the flip side, it seems practical; after all, people might prefer a call over an in-person meeting.

So, they decided to run an A/B test, comparing their usual method with the new call-first strategy. While their results leaned heavily towards one approach, some of their peer gyms from the Iron Circle had totally different outcomes.

The bottom line?

One size doesn't fit all. While it's tempting to adopt a new technique based on its success elsewhere, it's crucial to test it out for yourself first before overhauling the system that you have.

Tune in to this episode where Tim and Randy dive into the A/B test results, covering leads, conversions, percentages, investment… They'll also analyze the factors that favor one method over another and provide insights on optimizing your processes.

Don't miss it!

Key Takeaways:

  • Intro (00:00)
  • FREE Black Friday webinar (01:24)
  • Lead conversion methods in the fitness industry (01:39)
  • A/B test: in-person consultations vs. discovery calls (02:32)
  • Reasons to do a discovery call first (10:13)
  • Optimizing gym marketing processes through testing (11:40)
  • The marketplace is the ultimate decider (16:36)
  • Recap (18:38)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the fitness world, there&#39;s a lot of chatter about adding a &#39;pre-qualification&#39; or &#39;discovery&#39; call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they&#39;re more likely to sign up.</p><p>Usually, Tim and Randy&#39;s gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.</p><p>On the surface, it seems like adding extra steps, potentially complicating the client&#39;s journey. But on the flip side, it seems practical; after all, people might prefer a call over an in-person meeting.</p><p>So, they decided to run an A/B test, comparing their usual method with the new call-first strategy. While their results leaned heavily towards one approach, some of their peer gyms from the Iron Circle had totally different outcomes.</p><p>The bottom line?</p><p>One size doesn&#39;t fit all. While it&#39;s tempting to adopt a new technique based on its success elsewhere, it&#39;s crucial to test it out for yourself first before overhauling the system that you have.</p><p>Tune in to this episode where Tim and Randy dive into the A/B test results, covering leads, conversions, percentages, investment… They&#39;ll also analyze the factors that favor one method over another and provide insights on optimizing your processes.</p><p>Don&#39;t miss it!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>FREE Black Friday webinar (01:24)</li><li>Lead conversion methods in the fitness industry (01:39)</li><li>A/B test: in-person consultations vs. discovery calls (02:32)</li><li>Reasons to do a discovery call first (10:13)</li><li>Optimizing gym marketing processes through testing (11:40)</li><li>The marketplace is the ultimate decider (16:36)</li><li>Recap (18:38)</li></ul><p><strong>Additional Resources:</strong></p><p>- Register for our <a href="https://winninggym.com/bf2311" rel="nofollow">FREE Black Friday webinar</a>  </p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 2acf58f2-946d-48f2-a88c-3e143fe229e5 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/6b356822-e9a0-4bf2-a1b1-83d99c20d54a Tue, 03 Oct 2023 08:00:00 +0000 1156 no full Black Friday Domination Black Friday Domination Tim Lyons and Randy Angsten Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. 

Walmart and Amazon are gearing up for Black Friday, teasing consumers with unbeatable offers. Competing against such giants and their lavish advertising might seem daunting. After all, how does one stand out when Amazon offers a 55-inch TV for just $175? 

But here's the secret weapon: strategy. Instead of a sudden sale announcement, the key is building excitement and eagerness among the target audience. Engaging customers early and consistently ensures you're top of mind before the big players flood the market. 

It isn’t just about promotions; it’s a carefully crafted psychological journey, ensuring your brand doesn't get overshadowed. The goal is to beat the giants at their own game by being proactive.

Over the past decade, our expertise in orchestrating successful Black Friday campaigns has been recognized and appreciated. In this episode, we aim to guide businesses on pricing, structure, and optimizing Black Friday sales. 

We're also hosting an informative webinar on October 5th, designed to provide deeper insights. We’ll show you 5 steps to dominate Black Friday without spending a dollar on ads. (If you're unable to attend, replays will be available.)

Last year, our guidance was exclusively offered to our premium Iron Circle members. This year, while we are opening our doors to a broader audience, availability is limited. With 37 businesses already engaged, we provide an in-depth, tailored approach and for some, a comprehensive service. 

Tune in for this episode and register for our webinar to ensure you’re well-equipped for the upcoming Black Friday. Your timely preparation today will ensure success tomorrow.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • It’s time for Black Friday (00:47)
  • Leveraging Black Friday sales to boost fitness business revenue (09:48)
  • Marketing and sales strategies (15:26)
  • Learn more about our free Black Friday webinar (23:25)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. </p><p>Walmart and Amazon are gearing up for Black Friday, teasing consumers with unbeatable offers. Competing against such giants and their lavish advertising might seem daunting. After all, how does one stand out when Amazon offers a 55-inch TV for just $175? </p><p>But here&#39;s the secret weapon: strategy. Instead of a sudden sale announcement, the key is building excitement and eagerness among the target audience. Engaging customers early and consistently ensures you&#39;re top of mind before the big players flood the market. </p><p>It isn’t just about promotions; it’s a carefully crafted psychological journey, ensuring your brand doesn&#39;t get overshadowed. The goal is to beat the giants at their own game by being proactive.</p><p>Over the past decade, our expertise in orchestrating successful Black Friday campaigns has been recognized and appreciated. In this episode, we aim to guide businesses on pricing, structure, and optimizing Black Friday sales. </p><p>We&#39;re also hosting an informative webinar on October 5th, designed to provide deeper insights. We’ll show you 5 steps to dominate Black Friday without spending a dollar on ads. (If you&#39;re unable to attend, replays will be available.)</p><p>Last year, our guidance was exclusively offered to our premium Iron Circle members. This year, while we are opening our doors to a broader audience, availability is limited. With 37 businesses already engaged, we provide an in-depth, tailored approach and for some, a comprehensive service. </p><p>Tune in for this episode and register for our webinar to ensure you’re well-equipped for the upcoming Black Friday. Your timely preparation today will ensure success tomorrow.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>It’s time for Black Friday (00:47)</li><li>Leveraging Black Friday sales to boost fitness business revenue (09:48)</li><li>Marketing and sales strategies (15:26)</li><li>Learn more about our free Black Friday webinar (23:25)</li></ul><p><strong>Additional Resources:</strong></p><p>- Register for our <a href="https://winninggym.com/bf2311" rel="nofollow">FREE Black Friday webinar</a>  </p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 38f7ba9b-ad7e-45db-8ad2-1da40e5cebd9 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/8d55a019-71c0-42ec-b32d-74fe4399cfda Thu, 28 Sep 2023 08:00:00 +0000 1482 no full Money-Making Activities vs. Time Wasters Money-Making Activities vs. Time Wasters Tim Lyons and Randy Angsten We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the business world. But is it always right? 

I'd say, not necessarily. 

On paper, it's logical – why waste time learning something new when you can hire someone else to do it? But here's a catch: just because you're great at something doesn't always mean it's the right task for you. 

The real value here is time. It's an invaluable asset that, once lost, can never be regained. Unlike money, which can always be earned back, every second that ticks away is gone forever. 

This episode delves deep into this priceless resource - time. 

Are you stuck in daily operational tasks like checking social media, training clients, or shopping runs? If so, you might be missing the bigger picture. 

As the captain of your ship, your role extends beyond the day-to-day. It's about guiding your business, exploring new opportunities, and making strategic decisions. 

The key question is: which tasks are uniquely yours, and which can be delegated? As the visionary and chief of your enterprise, you need to focus exclusively on activities that drive revenue and growth. 

After all, while training sessions are crucial, should the owner of the business be the one delivering them when there are other pressing strategic decisions to be made? 

A hot topic, isn't it? 

Join Tim and Randy in this riveting episode as they dive into the profound concept of how, as a business owner, you buy your time, but you get your time back.

Let’s dive in!

Key Takeaways:

  • The Iron Circle Experience (00:00)
  • Challenging the ‘Do What You Do Best and Outsource the Rest’ saying (02:12)
  • How do you spend your time (04:27)
  • Prioritizing time and delegating tasks for business growth (07:57)
  • The mindset of gym owners (12:51)
  • Loyalty and decision-making in a gym business (22:08)
  • Selfishness in the gym industry (26:25)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We&#39;ve all heard it countless times: &#34;Do what you do best and outsource the rest.&#34; It&#39;s a phrase that has become almost a mantra in the business world. But is it always right? </p><p>I&#39;d say, not necessarily. </p><p>On paper, it&#39;s logical – why waste time learning something new when you can hire someone else to do it? But here&#39;s a catch: just because you&#39;re great at something doesn&#39;t always mean it&#39;s the right task for you. </p><p>The real value here is time. It&#39;s an invaluable asset that, once lost, can never be regained. Unlike money, which can always be earned back, every second that ticks away is gone forever. </p><p>This episode delves deep into this priceless resource - time. </p><p>Are you stuck in daily operational tasks like checking social media, training clients, or shopping runs? If so, you might be missing the bigger picture. </p><p>As the captain of your ship, your role extends beyond the day-to-day. It&#39;s about guiding your business, exploring new opportunities, and making strategic decisions. </p><p>The key question is: which tasks are uniquely yours, and which can be delegated? As the visionary and chief of your enterprise, you need to focus exclusively on activities that drive revenue and growth. </p><p>After all, while training sessions are crucial, should the owner of the business be the one delivering them when there are other pressing strategic decisions to be made? </p><p>A hot topic, isn&#39;t it? </p><p>Join Tim and Randy in this riveting episode as they dive into the profound concept of how, as a business owner, you buy your time, but you get your time back.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>The Iron Circle Experience (00:00)</li><li>Challenging the ‘Do What You Do Best and Outsource the Rest’ saying (02:12)</li><li>How do you spend your time (04:27)</li><li>Prioritizing time and delegating tasks for business growth (07:57)</li><li>The mindset of gym owners (12:51)</li><li>Loyalty and decision-making in a gym business (22:08)</li><li>Selfishness in the gym industry (26:25)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 82474643-4f7a-4aed-9eaa-c3eb0ac549d5 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/f7e5db65-1156-402f-9a27-17614c4a82ad Tue, 26 Sep 2023 08:00:00 +0000 1749 no full High Ticket vs. Recurring Revenue High Ticket vs. Recurring Revenue Tim Lyons and Randy Angsten With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it's hard for any gym owner, whether new or veteran, to ignore such promises. 

And let's be honest: who wouldn't want an extra $100,000 in their pocket?

But there's a catch. As you delve deeper into these glamorous figures, the shine often fades. Much like the bulk of an iceberg that remains hidden beneath the surface, there's more to these programs than meets the eye.

One certainty with this way of doing business is the looming start of each month in panic mode, wondering where the next dollar will come from. As a result, decisions become driven by desperation.

However, instead of this high-ticket approach, Tim and Randy advocate for the principle of sustainable business through recurring revenue. 

The goal of this model is to ensure that the monthly subscriptions you receive cover your gym's operating expenses as early as possible in the month. With such stability, the gym remains in a safe zone, even if no additional sales are made.

This approach brings clarity, allowing you to operate from a position of strength. With this solid foundation in place, introducing a high-ticket item becomes a strategic decision, not a last-ditch effort for survival.

If you want to uncover the truth behind high-ticket promises and learn how to build a stable, recurring revenue for your gym business, tune in for this episode as Tim and Randy lay out the real path to financial stability and growth.

Key Takeaways:

  • Intro (00:00)
  • High-ticket vs. Monthly recurring revenue (01:27)
  • Building a sustainable fitness business with recurring revenue (03:20)
  • Good things about high-ticket sales (08:00)
  • Why Tim and Randy stopped doing high-ticket items (11:28)
  • The importance of recurring revenue (15:11)
  • Do this first and watch the pressure come off (18:37)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it&#39;s hard for any gym owner, whether new or veteran, to ignore such promises. </p><p>And let&#39;s be honest: who wouldn&#39;t want an extra $100,000 in their pocket?</p><p>But there&#39;s a catch. As you delve deeper into these glamorous figures, the shine often fades. Much like the bulk of an iceberg that remains hidden beneath the surface, there&#39;s more to these programs than meets the eye.</p><p>One certainty with this way of doing business is the looming start of each month in panic mode, wondering where the next dollar will come from. As a result, decisions become driven by desperation.</p><p>However, instead of this high-ticket approach, Tim and Randy advocate for the principle of sustainable business through recurring revenue. </p><p>The goal of this model is to ensure that the monthly subscriptions you receive cover your gym&#39;s operating expenses as early as possible in the month. With such stability, the gym remains in a safe zone, even if no additional sales are made.</p><p>This approach brings clarity, allowing you to operate from a position of strength. With this solid foundation in place, introducing a high-ticket item becomes a strategic decision, not a last-ditch effort for survival.</p><p>If you want to uncover the truth behind high-ticket promises and learn how to build a stable, recurring revenue for your gym business, tune in for this episode as Tim and Randy lay out the real path to financial stability and growth.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>High-ticket vs. Monthly recurring revenue (01:27)</li><li>Building a sustainable fitness business with recurring revenue (03:20)</li><li>Good things about high-ticket sales (08:00)</li><li>Why Tim and Randy stopped doing high-ticket items (11:28)</li><li>The importance of recurring revenue (15:11)</li><li>Do this first and watch the pressure come off (18:37)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 774d7c11-7fe6-4470-a50e-98b70f97f7ba https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d7f4e071-1461-4d22-8d77-868ce3c7a748 Thu, 21 Sep 2023 08:00:00 +0000 1201 no full Are You Winning? Are You Winning? Tim Lyons and Randy Angsten A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.

It wasn't just his gym. Across the board, July posed challenges for many gym owners. 

Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.

Here's the twist: for three out of the four weeks in July, he wasn't even present at his gym! Yet, his business not only held its ground but also grew by $900. That potentially means 18 new members were added and serviced seamlessly by his team in his absence.

Obviously, he hadn’t considered the immense value of the time freedom his business was now affording him. It's not always about the gross revenue or flashy numbers. Sometimes, it's about unnoticed wins, like being away from your gym and still seeing it thrive.

This new understanding changed how he saw things. What he thought was a setback was actually a big win for his business: having free time and knowing his gym runs well even when he's not there.

That's the beauty of understanding success beyond just profit and loss. Your business should work for you, not the other way around. This Iron Circle story is a testament to the often-overlooked victories that aren't always evident in the numbers.

In this episode, Tim and Randy share other Iron Circle members’ wins, unpack what real success looks like, and explain how to achieve that with true leadership training.

Join them, and let’s discover how you can leave your gym for some time and still win in this game.

Key Takeaways:

  • Intro (00:00)
  • What does success look like for you as a gym owner? (02:15)
  • Wins that aren't just showing up on the P&L (04:05)
  • Build an actual business instead of being the business (09:15)
  • Can you leave your business operations for a month? (18:04)
  • The importance of leadership training (25:55)
  • Get out of your gym - it's a really good feeling (27:31)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he&#39;d been out of the loop. &#34;July&#39;s been rough,&#34; he said.</p><p>It wasn&#39;t just his gym. Across the board, July posed challenges for many gym owners. </p><p>Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.</p><p>Here&#39;s the twist: for three out of the four weeks in July, he wasn&#39;t even present at his gym! Yet, his business not only held its ground but also grew by $900. That potentially means 18 new members were added and serviced seamlessly by his team in his absence.</p><p>Obviously, he hadn’t considered the immense value of the time freedom his business was now affording him. It&#39;s not always about the gross revenue or flashy numbers. Sometimes, it&#39;s about unnoticed wins, like being away from your gym and still seeing it thrive.</p><p>This new understanding changed how he saw things. What he thought was a setback was actually a big win for his business: having free time and knowing his gym runs well even when he&#39;s not there.</p><p><span>That&#39;s the beauty of understanding success beyond just profit and loss. Your business should work for you, not the other way around. This Iron Circle story is a testament to the often-overlooked victories that aren&#39;t always evident in the numbers.</span></p><p><span>In this episode, Tim and Randy share other Iron Circle members’ wins, unpack what real success looks like, and explain how to achieve that with true leadership training.</span></p><p><span>Join them, and let’s discover how you can leave your gym for some time and still win in this game.</span></p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>What does success look like for you as a gym owner? (02:15)</li><li>Wins that aren&#39;t just showing up on the P&amp;L (04:05)</li><li>Build an actual business instead of being the business (09:15)</li><li>Can you leave your business operations for a month? (18:04)</li><li>The importance of leadership training (25:55)</li><li>Get out of your gym - it&#39;s a really good feeling (27:31)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> d3cd9687-1285-4937-898f-bef83295b205 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3e69a9b5-e2c2-4787-aeca-71243da180d9 Tue, 19 Sep 2023 08:00:00 +0000 1838 no full Are Your Coaches Putting You At Risk? Are Your Coaches Putting You At Risk? Tim Lyons and Randy Angsten Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry. This is the case with some young gym owners Tim recently spoke with.

Those young men stepped into a gym model that, on the surface, seems efficient but has some lurking pitfalls. It is a personal training gym, which also functions as a big box. They offer a variety of training formats, from one-on-one sessions to team training and semi-private setups.

With seven or eight coaches mostly focusing on one-on-one training, they have fallen into a structure where each coach has a unique roster of clients. These aren't clients the coaches brought with them; the gym assigned these clients as they sold memberships.

Now, you might ask, "What's the problem with that?"

Well, there are numerous reasons why this model could be putting gym owners at risk. And yes, some of these pitfalls have already manifested for these young entrepreneurs.

But it's not all doom and gloom. The three-hour coaching call Tim had with these owners wasn't just about pointing out problems. They discussed challenges and crafted a comprehensive action plan and a clear roadmap for the future.

With Tim's guidance, these gym owners are on a path that promises their business model will be transformed in just eight weeks, placing the control firmly back in the hands of the gym owners.

So, are you a gym owner wondering if your current model might be putting your business at risk? Or are you simply curious about the potential pitfalls in the world of fitness entrepreneurship?

Tune in for this episode as Tim and Randy highlight all the risks your coaches might expose you to and how to navigate away from such positions.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Today's episode comes from a coaching call (02:14)
  • The risks your coaches might expose you to (04:30)
  • Employees vs. contractors - How do you pay your coaches? 14:36)
  • Recap (23:14)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry. This is the case with some young gym owners Tim recently spoke with.</p><p>Those young men stepped into a gym model that, on the surface, seems efficient but has some lurking pitfalls. It is a personal training gym, which also functions as a big box. They offer a variety of training formats, from one-on-one sessions to team training and semi-private setups.</p><p>With seven or eight coaches mostly focusing on one-on-one training, they have fallen into a structure where each coach has a unique roster of clients. These aren&#39;t clients the coaches brought with them; the gym assigned these clients as they sold memberships.</p><p>Now, you might ask, &#34;What&#39;s the problem with that?&#34;</p><p>Well, there are numerous reasons why this model could be putting gym owners at risk. And yes, some of these pitfalls have already manifested for these young entrepreneurs.</p><p>But it&#39;s not all doom and gloom. The three-hour coaching call Tim had with these owners wasn&#39;t just about pointing out problems. They discussed challenges and crafted a comprehensive action plan and a clear roadmap for the future.</p><p>With Tim&#39;s guidance, these gym owners are on a path that promises their business model will be transformed in just eight weeks, placing the control firmly back in the hands of the gym owners.</p><p>So, are you a gym owner wondering if your current model might be putting your business at risk? Or are you simply curious about the potential pitfalls in the world of fitness entrepreneurship?</p><p>Tune in for this episode as Tim and Randy highlight all the risks your coaches might expose you to and how to navigate away from such positions.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Today&#39;s episode comes from a coaching call (02:14)</li><li>The risks your coaches might expose you to (04:30)</li><li>Employees vs. contractors - How do you pay your coaches? 14:36)</li><li>Recap (23:14)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 566e83d8-56da-40dc-8117-ca32322fc955 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/7273df82-a4b7-406d-a96b-a6b502967288 Thu, 14 Sep 2023 08:00:00 +0000 1484 no full Are Lockdowns Coming Back? Are Lockdowns Coming Back? Tim Lyons and Randy Angsten According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it.

Thinking back to the first round of COVID, a lot of the stuff they told us to do just didn't pan out the way they said it would - masks, vaccines, closing up shops… but then places like Walmart kept going like nothing happened. 

That seemed quite unfair, especially for the gym owners. And it's pretty clear that people in power like telling us what to do. So, how are you going to handle it this time?

That’s the very topic of this episode - to raise awareness. It feels even more important now than the first time to get ready for whatever comes next. And it seems that this time, a lot of people aren’t keen on following the same old playbook.

Here’s the thing: How you see COVID and how it impacts your day-to-day, especially if you run a place like a gym, is deeply rooted in your beliefs.

Of course, nobody wants people sick, hurt, or passing. But at the end of the day, the data from everything that we went through in the first round completely contradicts everything that they forced upon us.

So, this is your opportunity to decide what side of the coin you're going to be on.

Join Tim and Randy as they offer their perspective on what they, as gym owners, are going to do in the case of new lockdowns.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • COVID cases rise - here we go again… (01:28)
  • Now we know better (02:37)
  • You have to decide now what you're going to do (08:44)
  • None of this COVID thing is a coincidence (13:13)
  • Challenge what you're being told (16:03)
  • Fool me once, shame on you - fool me twice, shame on me (22:31)
  • Join Business Talk with Fitness Professionals Facebook group (25:59)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>According to the news, COVID&#39;s making a comeback, and it feels like we&#39;re getting ready for another dance-off with it.</p><p>Thinking back to the first round of COVID, a lot of the stuff they told us to do just didn&#39;t pan out the way they said it would - masks, vaccines, closing up shops… but then places like Walmart kept going like nothing happened. </p><p>That seemed quite unfair, especially for the gym owners. And it&#39;s pretty clear that people in power like telling us what to do. So, how are you going to handle it this time?</p><p>That’s the very topic of this episode - to raise awareness. It feels even more important now than the first time to get ready for whatever comes next. And it seems that this time, a lot of people aren’t keen on following the same old playbook.</p><p>Here’s the thing: How you see COVID and how it impacts your day-to-day, especially if you run a place like a gym, is deeply rooted in your beliefs.</p><p>Of course, nobody wants people sick, hurt, or passing. But at the end of the day, the data from everything that we went through in the first round completely contradicts everything that they forced upon us.</p><p>So, this is your opportunity to decide what side of the coin you&#39;re going to be on.</p><p>Join Tim and Randy as they offer their perspective on what they, as gym owners, are going to do in the case of new lockdowns.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>COVID cases rise - here we go again… (01:28)</li><li>Now we know better (02:37)</li><li>You have to decide now what you&#39;re going to do (08:44)</li><li>None of this COVID thing is a coincidence (13:13)</li><li>Challenge what you&#39;re being told (16:03)</li><li>Fool me once, shame on you - fool me twice, shame on me (22:31)</li><li>Join Business Talk with Fitness Professionals Facebook group (25:59)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8cfe955b-bcd0-402d-b948-003fd264793a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/a0f342df-0fb8-458a-a4f9-0e972af7b978 Tue, 12 Sep 2023 08:00:00 +0000 1546 no full Profit First for MicroGyms w/ John Briggs Profit First for MicroGyms w/ John Briggs Tim Lyons and Randy Angsten Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released "The 3.3 Rule" book, subtitled "The New Workday Standard of Creating More by Working Less."

John has crafted a niched version of the Profit First program tailored for micro gyms, chiropractors, realtor real estate investors, dentists, and landscape professionals. At this point, there are more than 10 derivative books.

He's on a quest to protect unfairly treated taxpayers from massively overspending on taxes.

So, if you're a business owner looking to retain more of your hard-earned money and build long-term wealth, John Briggs is your guy.

Tune in for this interview Tim and Randy had with him on how to leverage tax codes to your advantage. He shared four immediate tax mitigation tips for gym owners, along with many more strategies to ensure you pay only what you owe and not a penny more.

And remember, if you're paying a penny more, it's on you, right?

Join them, and let’s avoid that pitfall!

Key Takeaways:

  • Who is John Briggs (00:00)
  • Tweaking the Profit First system (02:07)
  • How John ended up buying a CrossFit gym (03:54)
  • It's not what you make - it’s what you keep (08:54)
  • 4 immediate tax mitigation tips for gym owners (12:22)
  • Using the leverage of the tax codes (23:56)
  • 7 Profit First accounts (26:28)
  • Working less and creating more - The 3.3 Rule book (31:35)
  • How to connect with John (36:07)

Additional Resources:

Follow Incite Tax on social media:

Instagram 

Facebook

X

TikTok 

YouTube 

Pinterest 

Join Profit First for Microgyms Facebook group

- - -

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released &#34;The 3.3 Rule&#34; book, subtitled &#34;The New Workday Standard of Creating More by Working Less.&#34;</p><p>John has crafted a niched version of the Profit First program tailored for micro gyms, chiropractors, realtor real estate investors, dentists, and landscape professionals. At this point, there are more than 10 derivative books.</p><p>He&#39;s on a quest to protect unfairly treated taxpayers from massively overspending on taxes.</p><p>So, if you&#39;re a business owner looking to retain more of your hard-earned money and build long-term wealth, John Briggs is your guy.</p><p>Tune in for this interview Tim and Randy had with him on how to leverage tax codes to your advantage. He shared four immediate tax mitigation tips for gym owners, along with many more strategies to ensure you pay only what you owe and not a penny more.</p><p>And remember, if you&#39;re paying a penny more, it&#39;s on you, right?</p><p>Join them, and let’s avoid that pitfall!</p><p><strong>Key Takeaways:</strong></p><ul><li>Who is John Briggs (00:00)</li><li>Tweaking the Profit First system (02:07)</li><li>How John ended up buying a CrossFit gym (03:54)</li><li>It&#39;s not what you make - it’s what you keep (08:54)</li><li>4 immediate tax mitigation tips for gym owners (12:22)</li><li>Using the leverage of the tax codes (23:56)</li><li>7 Profit First accounts (26:28)</li><li>Working less and creating more - The 3.3 Rule book (31:35)</li><li>How to connect with John (36:07)</li></ul><p><strong>Additional Resources:</strong></p><p>Follow Incite Tax on social media:</p><p><a href="https://www.instagram.com/incitetax/" rel="nofollow">Instagram</a> </p><p><a href="https://www.facebook.com/incitetax/" rel="nofollow">Facebook</a></p><p><a href="https://twitter.com/InciteTax" rel="nofollow">X</a></p><p><a href="https://www.tiktok.com/@incitetax?lang=en" rel="nofollow">TikTok</a> </p><p><a href="https://www.youtube.com/c/Incitetax" rel="nofollow">YouTube</a> </p><p><a href="https://www.pinterest.com/incitetax" rel="nofollow">Pinterest</a> </p><p>Join <a href="https://www.facebook.com/groups/1493698400692983/" rel="nofollow">Profit First for Microgyms Facebook group</a></p><p>- - -</p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 39c21466-e7e2-4b65-aef7-0d59bbbb5ae2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/1100b554-bfcc-46a9-a00a-3c4a1ee4fe55 Thu, 07 Sep 2023 08:00:00 +0000 2209 no full How to Optimize Your Gym’s Weak Points and Boost Conversion Rates How to Optimize Your Gym’s Weak Points and Boost Conversion Rates Tim Lyons and Randy Angsten In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey.

Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistakenly scrap entire marketing campaigns. 

Essentially, that's throwing the baby out with the bathwater.

Why does this happen?

Each step in your conversion process - from lead acquisition and booking an appointment to member sign-up - has its own conversion percentage. If you're not tracking these percentages, you're flying blind.

So what's the solution?

Optimization.

Instead of scrapping a generally well-functioning system due to one problematic area, focus on refining that weak link. A minor tweak could be all you need to massively improve your overall conversion rates.

Even if you're not a marketing whiz, understanding your business metrics and knowing which aspects affect your conversion percentages is essential. It's not just about knowing where you're going wrong; it's also about knowing where you can go right.

Tune in for this episode and let Tim and Randy show you how to pinpoint your weak link and transform it into a potential game-changer for your gym.

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • One weak link in the lead-to-member journey can break it all (01:33)
  • Laying out the conversion system left to right (04:03)
  • What works in theory doesn’t always work in reality (08:11)
  • Optimizing your lead-to-member conversion system (10:02)
  • Why most gym owners are good converters (14:48)
  • Adding a call to your lead-to-member conversion system - yes or no? (17:04)
  • You have to have enough data to be able to interpret that data (21:31)
  • Recap (24:19)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In today&#39;s episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey.</p><p>Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistakenly scrap entire marketing campaigns. </p><p>Essentially, that&#39;s throwing the baby out with the bathwater.</p><p>Why does this happen?</p><p>Each step in your conversion process - from lead acquisition and booking an appointment to member sign-up - has its own conversion percentage. If you&#39;re not tracking these percentages, you&#39;re flying blind.</p><p>So what&#39;s the solution?</p><p>Optimization.</p><p>Instead of scrapping a generally well-functioning system due to one problematic area, focus on refining that weak link. A minor tweak could be all you need to massively improve your overall conversion rates.</p><p>Even if you&#39;re not a marketing whiz, understanding your business metrics and knowing which aspects affect your conversion percentages is essential. It&#39;s not just about knowing where you&#39;re going wrong; it&#39;s also about knowing where you can go right.</p><p>Tune in for this episode and let Tim and Randy show you how to pinpoint your weak link and transform it into a potential game-changer for your gym.</p><p>Let&#39;s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>One weak link in the lead-to-member journey can break it all (01:33)</li><li>Laying out the conversion system left to right (04:03)</li><li>What works in theory doesn’t always work in reality (08:11)</li><li>Optimizing your lead-to-member conversion system (10:02)</li><li>Why most gym owners are good converters (14:48)</li><li>Adding a call to your lead-to-member conversion system - yes or no? (17:04)</li><li>You have to have enough data to be able to interpret that data (21:31)</li><li>Recap (24:19)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6e6b8ed2-2ee6-4c2f-a0b0-0f6e43f878b3 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/57f997df-5544-43e6-892b-8c14ea1025c9 Tue, 05 Sep 2023 08:00:00 +0000 1506 no full Two Types of Clients Two Types of Clients Tim Lyons and Randy Angsten Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele.

For Memorial Day, Tim and Zach planned a "Legacy Olympics," featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as far as to make custom shirts.

However, they got only 15 sign-ups for this cost-free event, leading them to cancel the whole thing. In contrast, they had no trouble attracting 100 attendees for a Thanksgiving event just five years ago.

So what changed?

Well, the failure of the Memorial Day event wasn't really a flop; it was more of an eye-opener. Over the years, the gym has transitioned from focusing on large group boot camps to primarily offering semi-private training sessions.

This shift doesn't just affect the workouts; it also changes the social dynamics among members.

In this episode, Tim and Randy delve into the differences between clients who prefer semi-private training versus large-group sessions, explaining why it's crucial to understand your clientele for improved service.

Keep in mind: it's not always about what you're offering; sometimes, it's about who you're offering it to.

Tune in now!

Key Takeaways:

  • Intro (00:00)
  • Why Tim’s Memorial Day event failed (01:23)
  • Group mentality vs. individual mentality (05:29)
  • Group vs. semi-private training - the club analogy (09:19)
  • Recap (10:42)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym&#39;s clientele.</p><p>For Memorial Day, Tim and Zach planned a &#34;Legacy Olympics,&#34; featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as far as to make custom shirts.</p><p>However, they got only 15 sign-ups for this cost-free event, leading them to cancel the whole thing. In contrast, they had no trouble attracting 100 attendees for a Thanksgiving event just five years ago.</p><p>So what changed?</p><p>Well, the failure of the Memorial Day event wasn&#39;t really a flop; it was more of an eye-opener. Over the years, the gym has transitioned from focusing on large group boot camps to primarily offering semi-private training sessions.</p><p>This shift doesn&#39;t just affect the workouts; it also changes the social dynamics among members.</p><p>In this episode, Tim and Randy delve into the differences between clients who prefer semi-private training versus large-group sessions, explaining why it&#39;s crucial to understand your clientele for improved service.</p><p>Keep in mind: it&#39;s not always about what you&#39;re offering; sometimes, it&#39;s about who you&#39;re offering it to.</p><p>Tune in now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>Why Tim’s Memorial Day event failed (01:23)</li><li>Group mentality vs. individual mentality (05:29)</li><li>Group vs. semi-private training - the club analogy (09:19)</li><li>Recap (10:42)</li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> ed716af6-ee26-436c-a485-44f85b8ee953 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/680407a3-2254-471c-bc55-1d7ce11b5948 Thu, 31 Aug 2023 08:00:00 +0000 774 no full SOP - The Boring Thing You Need to Do SOP - The Boring Thing You Need to Do Tim Lyons and Randy Angsten The topic of this episode is something most gym owners try to avoid - standard operating procedures.

Yeah, SOPs might seem as thrilling as watching paint dry, but once they are set up correctly, they’re pure magic. Here’s why… 

Instead of viewing SOPs as a boring chore, think of them as a golden ticket to escape your everyday grind, especially when every moment of your day feels packed. 

To step away from the grind, you need to train others to do what you do. And for that? You need an SOP, a detailed playbook that encapsulates the essence of your business. 

But the beauty of SOPs isn't just the immediate relief they offer. They can transform your business into a genuine, sellable asset, not just knowledge trapped in your mind. 

Because potential buyers aren't interested in what you know; they want replicable processes that you’ve documented. 

Even if selling isn't your goal, SOPs allow you the luxury of enjoying your business's success without being anchored to your desk. 

Yes, SOPs can seem tough and tedious, but the benefits are crystal clear. 

Tune in to this episode, where Tim and Randy discuss how gym owners can effectively use SOPs.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • One of the most boring topics any gym owner tries to avoid (01:21)
  • 3 key steps of a good SOP (04:11)
  • Discussing pricing on the phone - yes or no? (09:53)
  • The importance of documenting your process (12:26)
  • Recap (16:58)


Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The topic of this episode is something most gym owners try to avoid - standard operating procedures.</p><p>Yeah, SOPs might seem as thrilling as watching paint dry, but once they are set up correctly, they’re pure magic. Here’s why… </p><p>Instead of viewing SOPs as a boring chore, think of them as a golden ticket to escape your everyday grind, especially when every moment of your day feels packed. </p><p>To step away from the grind, you need to train others to do what you do. And for that? You need an SOP, a detailed playbook that encapsulates the essence of your business. </p><p>But the beauty of SOPs isn&#39;t just the immediate relief they offer. They can transform your business into a genuine, sellable asset, not just knowledge trapped in your mind. </p><p>Because potential buyers aren&#39;t interested in what you know; they want replicable processes that you’ve documented. </p><p>Even if selling isn&#39;t your goal, SOPs allow you the luxury of enjoying your business&#39;s success without being anchored to your desk. </p><p>Yes, SOPs can seem tough and tedious, but the benefits are crystal clear. </p><p>Tune in to this episode, where Tim and Randy discuss how gym owners can effectively use SOPs.</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>One of the most boring topics any gym owner tries to avoid (01:21)</li><li>3 key steps of a good SOP (04:11)</li><li>Discussing pricing on the phone - yes or no? (09:53)</li><li>The importance of documenting your process (12:26)</li><li>Recap (16:58)</li></ul><p><br></p><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> f3b4fd7a-2d04-4670-81b8-de9cd61e1c9f https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/d523a5de-bd76-4233-aa2f-c6dfbf6b16e9 Tue, 29 Aug 2023 08:00:00 +0000 1051 no full Don't 'Just Do It’ Don't 'Just Do It’ Tim Lyons and Randy Angsten Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS). 

NTS will focus on metabolic conditioning-style functional training, while NRS will offer running classes. (It means that one type of studio will feature treadmills, and the other will be equipped with sandbags, kettlebells, and similar equipment.)

All these offerings come at a low price of $99 a month for unlimited workouts. This move shows that Nike, a giant corporation with vast backing and a massive marketing budget, is stepping into the fray.

They might shake things up, especially in places like West Hollywood or Newport Beach in California. If you operate a large group training studio, it might seem they're aiming for your clientele.

However, for those running a semi-private training studio with a distinct concept, there's no cause for alarm. Among the gyms we collaborate with that focus on semi-private training, this development is a non-issue.

Why?

Tune in to find out because, in this episode, Tim and Randy explore whether Nike is genuinely diving deeper into the boutique fitness studio market or if there's a different marketing strategy at play.

Let’s find out!


Key Takeaways:

  • Nike is opening up a network of training studios (00:00)
  • Nike needs to be smarter than this (04:18)
  • Noise in the marketplace (07:00)
  • A marketing tool to sell shoes? (09:28)


Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Nike is opening a network of training studios in California. They&#39;re introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS). </p><p>NTS will focus on metabolic conditioning-style functional training, while NRS will offer running classes. (It means that one type of studio will feature treadmills, and the other will be equipped with sandbags, kettlebells, and similar equipment.)</p><p>All these offerings come at a low price of $99 a month for unlimited workouts. This move shows that Nike, a giant corporation with vast backing and a massive marketing budget, is stepping into the fray.</p><p>They might shake things up, especially in places like West Hollywood or Newport Beach in California. If you operate a large group training studio, it might seem they&#39;re aiming for your clientele.</p><p>However, for those running a semi-private training studio with a distinct concept, there&#39;s no cause for alarm. Among the gyms we collaborate with that focus on semi-private training, this development is a non-issue.</p><p>Why?</p><p>Tune in to find out because, in this episode, Tim and Randy explore whether Nike is genuinely diving deeper into the boutique fitness studio market or if there&#39;s a different marketing strategy at play.</p><p>Let’s find out!</p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li><span>Nike is opening up a network of training studios (00:00)</span></li><li><span>Nike needs to be smarter than this (04:18)</span></li><li><span>Noise in the marketplace (07:00)</span></li><li><span>A marketing tool to sell shoes? (09:28)</span></li></ul><p><br></p><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 811e845f-0b2e-411e-bc6b-ffed88320947 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/83c3a2f2-1bcc-45f5-b46c-d019dcee1594 Thu, 24 Aug 2023 08:00:00 +0000 646 no full 7 Steps To Switch To Semi-Private Training 7 Steps To Switch To Semi-Private Training Tim Lyons and Randy Angsten The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, the next big question is, ‘How to make the switch?’

Firstly, it's important to clarify what semi-private training entails and how it differs from other services gym owners might consider offering. Semi-private training is a personalized program in a shared cost environment with the coach.

One of its greatest advantages is that it's a simpler and more effective approach than offering a myriad of confusing packages. It also presents fewer risks than, for example, strength training in a large group setting.

There's a common misconception that 'more options' equates to 'better service.' However, overloading with options often brings more challenges than benefits.

In this episode, Tim and Randy point out the benefits of focusing on a few key areas rather than spreading oneself too thin. They also share a clear roadmap consisting of seven steps to transition successfully to a semi-private training model.

Key Takeaways:

  • Intro (00:00)
  • What is semi-private training? (01:17)
  • Step #1 - The logistics of delivering semi-private training - schedule (04:10)
  • Step #2 - The space and equipment (05:23)
  • Step #3 - Coaches (09:50)
  • Step #4 - Programming (11:41)
  • Step #5 - Pricing and sales (14:13)
  • Step #6 - Internal marketing (14:44)
  • Step #7 - External marketing (22:04)
  • More is not better - more is more (23:19)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you&#39;re mentally on board with the idea, the next big question is, ‘How to make the switch?’</p><p>Firstly, it&#39;s important to clarify what semi-private training entails and how it differs from other services gym owners might consider offering. Semi-private training is a personalized program in a shared cost environment with the coach.</p><p>One of its greatest advantages is that it&#39;s a simpler and more effective approach than offering a myriad of confusing packages. It also presents fewer risks than, for example, strength training in a large group setting.</p><p>There&#39;s a common misconception that &#39;more options&#39; equates to &#39;better service.&#39; However, overloading with options often brings more challenges than benefits.</p><p>In this episode, Tim and Randy point out the benefits of focusing on a few key areas rather than spreading oneself too thin. They also share a clear roadmap consisting of seven steps to transition successfully to a semi-private training model.</p><p><strong>Key Takeaways:</strong></p><ul><li>Intro (00:00)</li><li>What is semi-private training? (01:17)</li><li>Step #1 - The logistics of delivering semi-private training - schedule (04:10)</li><li>Step #2 - The space and equipment (05:23)</li><li>Step #3 - Coaches (09:50)</li><li>Step #4 - Programming (11:41)</li><li>Step #5 - Pricing and sales (14:13)</li><li>Step #6 - Internal marketing (14:44)</li><li>Step #7 - External marketing <span>(22:04)</span></li><li>More is not better - more is more <span>(23:19)<span></span></span></li></ul><p><strong>Additional Resources:</strong></p><p>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5292a96d-364d-4a58-8219-d44f9fa5ccfd https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/3c10aad0-05b9-4b0b-b85c-20bfdd6b1f0d Tue, 22 Aug 2023 08:00:00 +0000 1505 no full How Employees Make Money How Employees Make Money Tim Lyons and Randy Angsten In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.

A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation.

However, this overlooks a fundamental aspect of business and value creation.  

While education and certifications undoubtedly contribute to a trainer's knowledge and skill set, they do not necessarily correlate directly with generating more revenue for the business.

In this episode, Tim and Randy delve into the importance of creating additional value for your fitness business and how you, as a coach, can go above and beyond to justify higher compensation.

Key Takeaways

- Education vs. experience in the fitness industry (00:45)

- Gym business value creation (03:57)

- If it doesn't make dollars, it doesn't make sense (05:57)

- The business side of fitness (06:55)

- Creating clear expectations for your coaches (13:36)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the fitness industry, the value of a coach or trainer isn&#39;t solely determined by their education or certifications.</p><p>A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation.</p><p>However, this overlooks a fundamental aspect of business and value creation.  </p><p>While education and certifications undoubtedly contribute to a trainer&#39;s knowledge and skill set, they do not necessarily correlate directly with generating more revenue for the business.</p><p>In this episode, Tim and Randy delve into the importance of creating additional value for your fitness business and how you, as a coach, can go above and beyond to justify higher compensation.</p><p><strong>Key Takeaways</strong></p><p>- Education vs. experience in the fitness industry (00:45)</p><p>- Gym business value creation (03:57)</p><p>- If it doesn&#39;t make dollars, it doesn&#39;t make sense (05:57)</p><p>- The business side of fitness (06:55)</p><p>- Creating clear expectations for your coaches (13:36)</p><p> <strong>Additional Resources</strong></p><p>- Business Accelerator Program<strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> efab0cfc-5c46-4f26-97b5-7eb4a761380a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/40a1c5ba-9923-4a4a-a549-7ebe63209c72 Thu, 17 Aug 2023 08:00:00 +0000 1484 no full Your Exit Strategy Your Exit Strategy Tim Lyons and Randy Angsten Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business.

In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner.

Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.

This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold.

In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly.

They explore the significance of systems and processes in making your gym business more attractive to potential buyers.

Key Takeaways

- Self-employed vs business owner (01:05)

- Built to sell (05:26)

- Who not how (08:02)

- The value of a business (13:03)

- Systems to bring a repeatable client experience (13:39) 

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!



]]> <p><span>Starting a gym is often driven by passion and excitement, but as the years go by, it&#39;s important to consider the bigger picture, including the eventual exit strategy for your business.</span></p><p><span>In the journey of gym ownership, there&#39;s a significant difference between being self-employed and being a true business owner.</span></p><p><span>Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.</span></p><p><span>This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold.</span></p><p><span>In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly.</span></p><p><span>They explore the significance of systems and processes in making your gym business more attractive to potential buyers.</span></p><p><strong>Key Takeaways</strong></p><p><span>- </span><span>Self-employed vs business owner (01:05)</span></p><p><span>- </span><span>Built to sell (05:26)</span></p><p><span>- </span><span>Who not how (08:02)</span></p><p><span>- </span><span>The value of a business (13:03)</span></p><p><span>- </span><span>Systems to bring a repeatable client experience (13:39) </span></p><p><span> </span><strong>Additional Resources</strong></p><p><span>- Business Accelerator Program</span><strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Business Talk with Fitness Professionals </span><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p><p><br></p><p><br></p> f844b8b4-6ea2-4acd-b2b6-9aa31f8f2470 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/019eb6e4-4cb5-4134-bb93-0c8331ca7b76 Tue, 15 Aug 2023 08:00:00 +0000 1383 no full The Only Two Numbers That Matter The Only Two Numbers That Matter Tim Lyons and Randy Angsten In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.

However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.

In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.

By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.

Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.

Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue.

Tune in to this episode to learn more about these key metrics and how to use them to grow your business.

Key Takeaways

- Simplicity wins (00:27)

- Return on Adspend (1:39)

- Why cost per lead is irrelevant (02:36)

- What is the Delta metric? (07:12)

- Focus on memberships and recurring revenue (10:20)

- How to double your income (12:49)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.</span></p><p><span>However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.</span></p><p><span>In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.</span></p><p><span>By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.</span></p><p><span>Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.</span></p><p><span>Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue.</span></p><p><span>Tune in to this episode to learn more about these key metrics and how to use them to grow your business.</span></p><p><strong>Key Takeaways</strong></p><p><span>-</span><span> Simplicity wins (00:27)</span></p><p><span>- </span><span>Return on Adspend (1:39)</span></p><p><span>- </span><span>Why cost per lead is irrelevant (02:36)</span></p><p><span>- </span><span>What is the Delta metric? (07:12)</span></p><p><span>- </span><span>Focus on memberships and recurring revenue (10:20)</span></p><p><span>- </span><span>How to double your income (12:49)</span></p><p><span> </span><strong>Additional Resources</strong></p><p><span>- Business Accelerator Program</span><strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Business Talk with Fitness Professionals </span><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 58ebfe13-0dc3-41f8-816f-6c8f23819c4a https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/46c2c494-38a1-4e52-bbfe-dda3ad429cc4 Thu, 10 Aug 2023 08:00:00 +0000 1011 no full The Ozempic Effect The Ozempic Effect Tim Lyons and Randy Angsten In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.

This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.

The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.

The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry.

As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition.

We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health.

However, Ozempic's marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging.

In this episode, Tim and Randy delve into the Ozempic effect, discussing its potential side effects, the real cost of the easy route, and why long-term fitness solutions are the key to lasting results.

Key Takeaways

- Ozempic for weight loss? (01:46)

- The psychology of the fitness consumer (05:32)

- The power of belief (07:00)

- Why gym owners should be fighting Ozempic (12:11)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p><span>In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the &#34;magic pill&#34; for effortless weight loss.</span></p><p><span>This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.</span></p><p><span>The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.</span></p><p><span>The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry.</span></p><p><span>As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition.</span></p><p><span>We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health.</span></p><p><span>However, Ozempic&#39;s marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging.</span></p><p><span>In this episode, Tim and Randy delve into the Ozempic effect, discussing its potential side effects, the real cost of the easy route, and why long-term fitness solutions are the key to lasting results.</span></p><p><strong>Key Takeaways</strong></p><p><span>- </span><span>Ozempic for weight loss? (01:46)</span></p><p><span>- </span><span>The psychology of the fitness consumer (05:32)</span></p><p><span>- </span><span>The power of belief (07:00)</span></p><p><span>- </span><span>Why gym owners should be fighting Ozempic (12:11)</span></p><p><span> </span><strong>Additional Resources</strong></p><p><span>- Business Accelerator Program</span><strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Business Talk with Fitness Professionals </span><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p> 6f7f1ae2-c130-49d6-b662-e5156f0a39fa https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/5fe960b3-4c41-4220-a6df-061de62cce26 Tue, 08 Aug 2023 08:00:00 +0000 954 no full How To Remove The Fear Of Raising Rates How To Remove The Fear Of Raising Rates Tim Lyons and Randy Angsten As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.

However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.

One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.

Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.

In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.

Key Takeaways

- When to raise rates (01:24)

- Should you go for a global rate increase (04:11)

- How to mitigate the fear of raising rates (06:25)

- The math equation to win (06:58)

- Red ocean vs. blue ocean (11:07)

- Member count vs. Gross revenue (13:45)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business&#39;s profitability and sustainability.</p><p>However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.</p><p><span>One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.</span></p><p>Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.</p><p>In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.</p><p><strong>Key Takeaways</strong></p><p>- When to raise rates (01:24)</p><p>- Should you go for a global rate increase (04:11)</p><p>- How to mitigate the fear of raising rates (06:25)</p><p>- The math equation to win (06:58)</p><p>- Red ocean vs. blue ocean (11:07)</p><p>- Member count vs. Gross revenue (13:45)</p><p> <strong>Additional Resources</strong></p><p>- Business Accelerator Program<strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 761a2cf1-00d8-45d9-b8e5-3c2ecfa1fbe2 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/e7b40d85-48ef-40bd-b56b-3e0e1ac4c0bb Thu, 03 Aug 2023 08:00:00 +0000 1196 no full Changing Your Business to Fit Your Employees Changing Your Business to Fit Your Employees Tim Lyons and Randy Angsten As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success.

However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.

As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym's fundamental structure or direction.

An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches.

In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team.

Key Takeaways

- The pay-as-you-go model (03:21)

- You fall to the level of your systems (07:15)

- Team development and leadership (09:53)

- Don't change your schedule to appease employees (16:04)

- Employees cannot dictate to your business (18:39)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, one of the most critical decisions you&#39;ll make is choosing the right business model. It sets the foundation for your gym&#39;s growth, culture, and success.</p><p>However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.</p><p>As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym&#39;s fundamental structure or direction.</p><p>An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches.</p><p>In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team.</p><p><strong>Key Takeaways</strong></p><p>- The pay-as-you-go model (03:21)</p><p>- You fall to the level of your systems (07:15)</p><p>- Team development and leadership (09:53)</p><p>- Don&#39;t change your schedule to appease employees (16:04)</p><p>- Employees cannot dictate to your business (18:39)</p><p> <strong>Additional Resources</strong></p><p>- Business Accelerator Program<strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9b3e70a0-124e-4e0e-998d-4f5f8ed2f318 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/c4b527af-7e7f-4327-95f6-5f778b78ee61 Tue, 01 Aug 2023 08:00:00 +0000 1361 no full If I Had to Do It Again If I Had to Do It Again Tim Lyons and Randy Angsten Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.

From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.

So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.

If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.

By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.

Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.

Key Takeaways

- Location, location Location (05:35)

- Semi-private training model (10:04)

- Programming for a higher price point (15:34)

- Semi-Private Pro App (19:38)

- Automation is your friend (20:55)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Success in the fitness industry isn&#39;t just about luck or chance; it requires a strategic approach and careful consideration of certain factors.</p><p>From gym location to training models to programming, we&#39;ve uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.</p><p>So, whether you&#39;re a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.</p><p>If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.</p><p>By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.</p><p>Let&#39;s dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.</p><p><strong>Key Takeaways</strong></p><p>- Location, location Location (05:35)</p><p>- Semi-private training model (10:04)</p><p>- Programming for a higher price point (15:34)</p><p>- Semi-Private Pro App (19:38)</p><p>- Automation is your friend (20:55)</p><p> <strong>Additional Resources</strong></p><p>- Business Accelerator Program<strong> </strong><a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> eced4c25-cb4e-402b-bc7a-13bdc83e1b5d https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/fa663619-d450-4dba-8c13-8b67386bf66b Thu, 27 Jul 2023 08:00:00 +0000 1828 no full This Is The Way This Is The Way Tim Lyons and Randy Angsten Transitioning to a semi-private training model can be a game-changer for gym owners.

By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.

Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.

Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.

Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.

With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.

Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients.

In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition.

Key Takeaways

- Why Semi-private is the way (01:01)

- How to tap your toe into semi-private (07:30)

- Do not say your clients won't transition (10:38)

- How to stand out from the competition (18:19)

- Programming for semi-private (21:52)

- Built to deliver (22:47)

- The glass ceiling of your business (29:49)

 Additional Resources

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!



]]> <p><span>Transitioning to a semi-private training model can be a game-changer for gym owners.</span></p><p><span>By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.</span></p><p><span>Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.</span></p><p><span>Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.</span></p><p><span>Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.</span></p><p><span>With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.</span></p><p><span>Don&#39;t let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients.</span></p><p><span>In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition.</span></p><p><strong>Key Takeaways</strong></p><p><span>- </span><span>Why Semi-private is the way (01:01)</span></p><p><span>- </span><span>How to tap your toe into semi-private (07:30)</span></p><p><span>- </span><span>Do not say your clients won&#39;t transition (10:38)</span></p><p><span>- </span><span>How to stand out from the competition (18:19)</span></p><p><span>- </span><span>Programming for semi-private (21:52)</span></p><p><span>- </span><span>Built to deliver (22:47)</span></p><p><span>- </span><span>The glass ceiling of your business (29:49)</span></p><p><span> </span><strong>Additional Resources</strong></p><p><span>- Learn more about </span><a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p><span>- Business Talk with Fitness Professionals </span><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p><span>- Jump on a call with </span><a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p><span>---</span></p><p><span>If you haven&#39;t already, please rate and review the podcast on</span><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a><span>!</span></p><p><br></p><p><br></p> 4e60db4e-6c51-491f-862a-139a7960e120 https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/5eee7f4f-9fbc-422a-a5d4-410e20055799 Tue, 25 Jul 2023 08:00:00 +0000 2006 no full Finding Your Unicorn Finding Your Unicorn Tim Lyons and Randy Angsten In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.

While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.

In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.

By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.

To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.

Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.

Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. 

Key Takeaways

- How to replace yourself as a gym owner (06:07)

- Skillsets that make a good fitness director (07:53)

- The roles of a fitness director (13:52)

- Delegate and automate (18:21)

- Finding the right person for the role (21:18)

 Additional Resources

- Directing Fitness: Redefining the Fitness Director Role for the Training Studio: https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.</p><p>While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.</p><p>In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.</p><p>By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.</p><p>To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.</p><p>Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.</p><p>Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. </p><p><strong>Key Takeaways</strong></p><p>- How to replace yourself as a gym owner (06:07)</p><p>- Skillsets that make a good fitness director (07:53)</p><p>- The roles of a fitness director (13:52)</p><p>- Delegate and automate (18:21)</p><p>- Finding the right person for the role (21:18)</p><p> <strong>Additional Resources</strong></p><p>- Directing Fitness: Redefining the Fitness Director Role for the Training Studio: <a href="https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB" rel="nofollow">https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> de0addf2-e25a-4297-a57c-ac82a35c3bbb https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/51475d33-b3fd-42ce-ba7f-16e5c0728f1e Thu, 20 Jul 2023 08:00:00 +0000 1603 no full The Man in The Mirror The Man in The Mirror 444 Tim Lyons and Randy Angsten In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth. In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth. In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.

In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.

Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.

They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.

While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.

Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.

Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress.

Tune in and unlock the key to long-term success in your gym business!

Key Takeaways

- Parallels between gym owners and fitness clients (01:38)

- The diet starts on Monday mentality (04:59)

- Take action now (09:09)

- The benefits of having a business coach (16:26)

- Audit your time (21:27)

- Eliminate, automate, delegate (24:10)

- Give yourself the same advice you give your clients (34:48)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.</p><p>In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.</p><p>Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.</p><p>They compare gym owners&#39; tendencies to clients seeking instant results through fad diets or fitness gimmicks.</p><p>While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.</p><p>Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.</p><p>Randy draws attention to the &#34;diet starts on Monday&#34; mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress.</p><p>Tune in and unlock the key to long-term success in your gym business!</p><p><strong>Key Takeaways</strong></p><p>- Parallels between gym owners and fitness clients (01:38)</p><p>- The diet starts on Monday mentality (04:59)</p><p>- Take action now (09:09)</p><p>- The benefits of having a business coach (16:26)</p><p>- Audit your time (21:27)</p><p>- Eliminate, automate, delegate (24:10)</p><p>- Give yourself the same advice you give your clients (34:48)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> a03ef101-81fb-425b-be93-47cb055f89b1 https://built-to-grow.simplecast.com/episodes/the-man-in-the-mirror-oS0vFttL Thu, 13 Jul 2023 08:00:00 +0000 2219 no full Laser Focused Growth Laser Focused Growth 443 Tim Lyons and Randy Angsten In this episode, Randy and Zach discuss the potential impact of AI and biometric analysis on marketing and customer segmentation in the fitness industry. In this episode, Randy and Zach discuss the potential impact of AI and biometric analysis on marketing and customer segmentation in the fitness industry. The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.

The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.

Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.

However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. 

This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.

It's worth noting that elements of this personalized marketing already exist.

For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.

But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.

Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.

Tune in to learn more!

Key Takeaways

- Segmenting leads using AI (01:15)

- Knowing your avatar client (07:53)

- Identifying your avatar clients’ interests (09:27)

- You have to know who you are serving (12:54)

- Every lead costs you, even those that aren’t a good fit (16:23)

- A systematized approach creates a consistent experience (23:43)

- It doesn’t take much to win (27:10)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the

]]> <p>The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.</p><p>The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people&#39;s responses to social media posts or advertisements.</p><p>Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.</p><p>However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. </p><p>This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.</p><p>It&#39;s worth noting that elements of this personalized marketing already exist.</p><p>For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.</p><p>But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.</p><p>Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.</p><p>Tune in to learn more!</p><p><strong>Key Takeaways</strong></p><p>- Segmenting leads using AI (01:15)</p><p>- Knowing your avatar client (07:53)</p><p>- Identifying your avatar clients’ interests (09:27)</p><p>- You have to know who you are serving (12:54)</p><p>- Every lead costs you, even those that aren’t a good fit (16:23)</p><p>- A systematized approach creates a consistent experience (23:43)</p><p>- It doesn’t take much to win (27:10)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the</p> 0b02845f-f1a0-47d0-abbc-860a6abd03e4 https://built-to-grow.simplecast.com/episodes/laser-focused-growth-MZ_r8NB4 Tue, 11 Jul 2023 08:00:00 +0000 1809 no full Recovering from Front-Loaded Sales Recovering from Front-Loaded Sales 442 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business. In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business. In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.

Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.

While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base.

Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability.

Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn't constantly reliant on generating new sales to stay afloat.

In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business.

Key Takeaways

- The problem with front-end offers (01:39)

- Systematically training clients at a higher ticket price (06:05)

- Building a reliable and sustainable gym business (08:07)

- 20-mile march consistency (12:02)

- What's the end goal of your business (15:08)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the fitness industry, it&#39;s easy to get caught up in the allure of quick money and flashy trends.</p><p>Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.</p><p>While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base.</p><p>Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability.</p><p>Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn&#39;t constantly reliant on generating new sales to stay afloat.</p><p>In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business.</p><p><strong>Key Takeaways</strong></p><p>- The problem with front-end offers (01:39)</p><p>- Systematically training clients at a higher ticket price (06:05)</p><p>- Building a reliable and sustainable gym business (08:07)</p><p>- 20-mile march consistency (12:02)</p><p>- What&#39;s the end goal of your business (15:08)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> d323c919-2e85-4988-8279-d183bf8c9a77 https://built-to-grow.simplecast.com/episodes/recovering-from-front-loaded-sales-VkZOvaZ3 Thu, 06 Jul 2023 08:00:00 +0000 1197 no full Urgency and Success Urgency and Success 441 Tim Lyons and Randy Angsten In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life. In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life. If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.

Urgency fuels action, propelling individuals to make things happen and seize opportunities.

Without urgency, even the greatest ideas can wither away, leaving unrealized potential in their wake.

Urgency plays a pivotal role in entrepreneurship, acting as a catalyst for success. While talent and skills are undoubtedly essential, without urgency, they can stagnate and remain untapped.

Aspiring gym owners, for example, must embrace urgency to propel their businesses forward.

Those who embrace urgency and consistently take action are more likely to overcome obstacles, achieve their goals, and realize their potential.

In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life.

Key Takeaways

- Urgency - The X factor of success (01:51)

- The 2 most valuable traits of an entrepreneur (02:47)

- Action trumps perfection (04:03)

- The biggest mistake you can make as an entrepreneur (06:28)

- Make a decision and go hard (09:34)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.</p><p>Urgency fuels action, propelling individuals to make things happen and seize opportunities.</p><p>Without urgency, even the greatest ideas can wither away, leaving unrealized potential in their wake.</p><p>Urgency plays a pivotal role in entrepreneurship, acting as a catalyst for success. While talent and skills are undoubtedly essential, without urgency, they can stagnate and remain untapped.</p><p>Aspiring gym owners, for example, must embrace urgency to propel their businesses forward.</p><p>Those who embrace urgency and consistently take action are more likely to overcome obstacles, achieve their goals, and realize their potential.</p><p>In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life.</p><p><strong>Key Takeaways</strong></p><p>- Urgency - The X factor of success (01:51)</p><p>- The 2 most valuable traits of an entrepreneur (02:47)</p><p>- Action trumps perfection (04:03)</p><p>- The biggest mistake you can make as an entrepreneur (06:28)</p><p>- Make a decision and go hard (09:34)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8dcc9d33-84ee-40fc-a2ac-2f24d02dbd6d https://built-to-grow.simplecast.com/episodes/urgency-and-success-a8yAzjVP Tue, 04 Jul 2023 08:00:00 +0000 707 no full The Transactional Client The Transactional Client 440 Tim Lyons and Randy Angsten In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business. In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business. There are different types of fitness clients with unique motivations and expectations.

One particular type is the transactional client.

These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine.

Transactional clients typically have limited emotional attachment to the business or service they engage with.

Effectively managing transactional clients requires a different approach compared to other types of clients. 

In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business.

Key Takeaways

- Growth Summit replay (01:29)

- Who is a transactional client (02:07)

- The lifestyle client (04:01)

- How to deal with a transactional client (05:02)

- You can’t change the marketplace (06:26)

- Don’t fight transactional clients (08:13)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There are different types of fitness clients with unique motivations and expectations.</p><p>One particular type is the transactional client.</p><p>These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine.</p><p>Transactional clients typically have limited emotional attachment to the business or service they engage with.</p><p>Effectively managing transactional clients requires a different approach compared to other types of clients. </p><p>In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business.</p><p><strong>Key Takeaways</strong></p><p>- Growth Summit replay (01:29)</p><p>- Who is a transactional client (02:07)</p><p>- The lifestyle client (04:01)</p><p>- How to deal with a transactional client (05:02)</p><p>- You can’t change the marketplace (06:26)</p><p>- Don’t fight transactional clients (08:13)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> db86cb44-a185-408a-9ee7-7830fcce5b76 https://built-to-grow.simplecast.com/episodes/the-transactional-client-eO3W6QXs Thu, 29 Jun 2023 08:00:00 +0000 745 no full Growth Summit Recap Growth Summit Recap 439 Tim Lyons and Randy Angsten Join Tim and Randy for a recap of the recently concluded and highly successful FitPro Growth Summit 2023. Join Tim and Randy for a recap of the recently concluded and highly successful FitPro Growth Summit 2023. Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.

The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth.

But behind every successful event lies a multitude of details that have to come together seamlessly. This year's Summit was no different. From meticulous planning to exceptional speakers and engaging content, the Growth Summit left a lasting impact on attendees.

Tune in as Tim and Randy explore the highlights, key takeaways, and behind-the-scenes details of this year's Growth Summit, a transformative experience that left a lasting impact on all attendees.

Key Takeaways

- How to get the Summit's replays (01:04)

- The planning stage of the Growth Summit (3:03)

- The attention to detail (5:35)

- The biggest takeaway from the event (7:44)

- What's possible in your business (9:35)

- Speaker lineup at the Summit (10:18)

- The power of the numbers (11:17)

- Brand new class at the Iron Circle (13:49)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.</p><p>The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth.</p><p>But behind every successful event lies a multitude of details that have to come together seamlessly. This year&#39;s Summit was no different. From meticulous planning to exceptional speakers and engaging content, the Growth Summit left a lasting impact on attendees.</p><p>Tune in as Tim and Randy explore the highlights, key takeaways, and behind-the-scenes details of this year&#39;s Growth Summit, a transformative experience that left a lasting impact on all attendees.</p><p><strong>Key Takeaways</strong></p><p>- How to get the Summit&#39;s replays (01:04)</p><p>- The planning stage of the Growth Summit (3:03)</p><p>- The attention to detail (5:35)</p><p>- The biggest takeaway from the event (7:44)</p><p>- What&#39;s possible in your business (9:35)</p><p>- Speaker lineup at the Summit (10:18)</p><p>- The power of the numbers (11:17)</p><p>- Brand new class at the Iron Circle (13:49)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> fbe0e95a-77e0-467a-943e-b386c7ea57d1 https://built-to-grow.simplecast.com/episodes/growth-summit-recap-cekigeae-5_KYF3mp Tue, 27 Jun 2023 08:00:00 +0000 960 no full Adjusting Your Thermostat Adjusting Your Thermostat 438 Tim Lyons and Randy Angsten In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success as a gym owner. In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success as a gym owner. In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.

Everyone has an internal thermostat set to what they believe they deserve or what's possible in their business.

Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because their internal thermostat is set to a certain level.

Most gym owners have their internal thermostats set too low. They don't believe they can achieve greater success in their business.

The first step to overcoming such limiting beliefs is surrounding yourself with people who elevate your belief system, mindset, and possibilities.

Feel like you need a new thermostat?

Tune in to this episode for real-life examples of what's possible in your gym business!

Key Takeaways

- Where's your thermostat set? (01:35)

- It all begins with the internal belief system (05:00)

- The Roger Bannister effect (07:22)

- Mindset shift for success (11:53)

- Comfort is the enemy of growth (14:27)

- Change the belief of what's possible (15:39)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In today&#39;s episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.</p><p>Everyone has an internal thermostat set to what they believe they deserve or what&#39;s possible in their business.</p><p>Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because their internal thermostat is set to a certain level.</p><p>Most gym owners have their internal thermostats set too low. They don&#39;t believe they can achieve greater success in their business.</p><p>The first step to overcoming such limiting beliefs is surrounding yourself with people who elevate your belief system, mindset, and possibilities.</p><p>Feel like you need a new thermostat?</p><p>Tune in to this episode for real-life examples of what&#39;s possible in your gym business!</p><p><strong>Key Takeaways</strong></p><p>- Where&#39;s your thermostat set? (01:35)</p><p>- It all begins with the internal belief system (05:00)</p><p>- The Roger Bannister effect (07:22)</p><p>- Mindset shift for success (11:53)</p><p>- Comfort is the enemy of growth (14:27)</p><p>- Change the belief of what&#39;s possible (15:39)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 80e7948c-d408-4e80-be78-bc2bf9ea8b5e https://built-to-grow.simplecast.com/episodes/adjusting-your-thermostat-c7ecv907 Thu, 22 Jun 2023 08:00:00 +0000 1087 no full The Break up- Breaking up With Your Clients the Right Way The Break up- Breaking up With Your Clients the Right Way 437 Tim Lyons and Randy Angsten In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects. In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects. In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.

Whether it's due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial.

By prioritizing the client's best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression.

This sets the stage for them to speak highly of your business, even if they didn't achieve their desired outcomes.

In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects.

Key Takeaways

- The breakup with your clients (03:07)

- Perceived value vs. true value (04:43)

- The value of leaving in good terms (05:40)

- Is it in the client's best interest (07:12)

- Do the right thing (11:16)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.</p><p>Whether it&#39;s due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial.</p><p>By prioritizing the client&#39;s best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression.</p><p>This sets the stage for them to speak highly of your business, even if they didn&#39;t achieve their desired outcomes.</p><p>In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects.</p><p><strong>Key Takeaways</strong></p><p>- The breakup with your clients (03:07)</p><p>- Perceived value vs. true value (04:43)</p><p>- The value of leaving in good terms (05:40)</p><p>- Is it in the client&#39;s best interest (07:12)</p><p>- Do the right thing (11:16)</p><p><strong>Additional Resources</strong></p><p>- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> aafc0297-fff1-4bce-887f-34469ef01677 https://built-to-grow.simplecast.com/episodes/the-break-up-breaking-up-with-your-clients-the-right-way-TJHKFJg9 Tue, 20 Jun 2023 08:00:00 +0000 768 no full High Ticket High Ticket 436 Tim Lyons and Randy Angsten While high-ticket offers can be tempting and yield substantial short-term revenue, it is crucial to consider the long-term implications for a gym business. Tune in to this episode to learn more about the role of high ticket offers. While high-ticket offers can be tempting and yield substantial short-term revenue, it is crucial to consider the long-term implications for a gym business. Tune in to this episode to learn more about the role of high ticket offers. The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.

Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions.  

The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.

The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales.

However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model.

At its core, a sustainable gym business relies on recurring revenue exceeding its base operating expenses.

Instead of constantly scrambling for new marketing strategies, challenges, and quick cash injections, a business should focus on building a strong foundation of recurring revenue.

Tune in to this episode to learn more about the place of high ticket offers in your gym business and if/when to run them.

Key Takeaways

- The rise of high ticket offers (02:02)

- Are you using high ticket offers to compensate for shortcomings? (03:56)

- Gym business big advantage (06:09)

- Are you charging enough? (07:57)

- Monthly recurring revenue > base operating expenses (09:16)

- Can you facilitate a high-ticket program? (13:56)

- Do you have a business or a job? (20:00)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.</p><p>Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions.  </p><p>The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.</p><p>The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales.</p><p>However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model.</p><p>At its core, a sustainable gym business relies on recurring revenue exceeding its base operating expenses.</p><p>Instead of constantly scrambling for new marketing strategies, challenges, and quick cash injections, a business should focus on building a strong foundation of recurring revenue.</p><p>Tune in to this episode to learn more about the place of high ticket offers in your gym business and if/when to run them.</p><p><strong>Key Takeaways</strong></p><p>- The rise of high ticket offers (02:02)</p><p>- Are you using high ticket offers to compensate for shortcomings? (03:56)</p><p>- Gym business big advantage (06:09)</p><p>- Are you charging enough? (07:57)</p><p>- Monthly recurring revenue &gt; base operating expenses (09:16)</p><p>- Can you facilitate a high-ticket program? (13:56)</p><p>- Do you have a business or a job? (20:00)</p><p><strong>Additional Resources</strong></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 28348746-5b6e-45f3-9f05-6a1560e65baf https://built-to-grow.simplecast.com/episodes/high-ticket-PM4Y32kA Thu, 15 Jun 2023 08:00:00 +0000 1581 no full Short Game Vs. Long Game Short Game Vs. Long Game 435 Tim Lyons and Randy Angsten In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making in your gym business. In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making in your gym business. Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions.

When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions.

These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching nutrition programs to generate immediate revenue.

While these strategies may help in the short term, they often create larger problems and hinder long-term business sustainability.

A key aspect of avoiding desperate decisions is implementing forecasting and focusing on monthly recurring revenue (MRR). Gym owners need to plan ahead and ensure that their MRR consistently exceeds their operating expenses.

In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making.

Key Takeaways

- Cash flow challenges in a gym (00:27)

- Avoiding cash flow emergencies (03:14)

- Forecasting ahead in your business (04:30)

- You have to play the long game (08:21)

- Slow, steady growth for long-term success (10:07)

- Don’t compromise your business (14:34)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions.</p><p>When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions.</p><p>These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching nutrition programs to generate immediate revenue.</p><p>While these strategies may help in the short term, they often create larger problems and hinder long-term business sustainability.</p><p>A key aspect of avoiding desperate decisions is implementing forecasting and focusing on monthly recurring revenue (MRR). Gym owners need to plan ahead and ensure that their MRR consistently exceeds their operating expenses.</p><p>In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making.</p><p><strong>Key Takeaways</strong></p><p>- Cash flow challenges in a gym (00:27)</p><p>- Avoiding cash flow emergencies (03:14)</p><p>- Forecasting ahead in your business (04:30)</p><p>- You have to play the long game (08:21)</p><p>- Slow, steady growth for long-term success (10:07)</p><p>- Don’t compromise your business (14:34)</p><p><strong>Additional Resources</strong></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> a056c94f-427c-4930-bffd-6fafc97caf2b https://built-to-grow.simplecast.com/episodes/short-game-vs-long-game-2PuEujPI Tue, 13 Jun 2023 08:00:00 +0000 1219 no full The Secret Element You're Missing The Secret Element You're Missing 434 Tim Lyons and Randy Angsten In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience. In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience. At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.

Traditionally, gym owners left the programming responsibilities to individual coaches, resulting in inconsistent client experiences.

However, recent insights have shed light on the need for gyms to take control of their programming to ensure a consistent, high-quality experience for all clients.

A well-designed delivery system creates a remarkable customer experience.

In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience.

Join Tim and Zach as they delve into the world of semi-private programming, client experience, how gyms can differentiate themselves in a competitive industry, and what we have been doing behind the scenes!

Key Takeaways

- What is the delivery system in your gym (00:58)

- Fitness programming from a business perspective (03:20)

- The concept of muscle confusion and branding around it (10:22)

- Concept, tangible product and experience (11:19)

- The Movement Matrix – our concept for semi-private programming (16:42)

- How to beat your competition (20:52)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>At the core of a gym&#39;s delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.</p><p>Traditionally, gym owners left the programming responsibilities to individual coaches, resulting in inconsistent client experiences.</p><p>However, recent insights have shed light on the need for gyms to take control of their programming to ensure a consistent, high-quality experience for all clients.</p><p>A well-designed delivery system creates a remarkable customer experience.</p><p>In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience.</p><p>Join Tim and Zach as they delve into the world of semi-private programming, client experience, how gyms can differentiate themselves in a competitive industry, and what we have been doing behind the scenes!</p><p><strong>Key Takeaways</strong></p><p>- What is the delivery system in your gym (00:58)</p><p>- Fitness programming from a business perspective (03:20)</p><p>- The concept of muscle confusion and branding around it (10:22)</p><p>- Concept, tangible product and experience (11:19)</p><p>- The Movement Matrix – our concept for semi-private programming (16:42)</p><p>- How to beat your competition (20:52)</p><p><strong>Additional Resources</strong></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 2d1f0808-f029-40b6-a99b-e8d75d943473 https://built-to-grow.simplecast.com/episodes/the-secret-element-youre-missing-LXpbS9Ea Thu, 08 Jun 2023 08:00:00 +0000 1650 no full What's Next What's Next 433 Tim Lyons and Randy Angsten What's next for you as a gym owner? Is the gym business your final career or an opportunity to explore more? Tune in to learn more. What's next for you as a gym owner? Is the gym business your final career or an opportunity to explore more? Tune in to learn more. As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry you through to retirement, or is it a vehicle to open up other opportunities?

This is a point many gym owners struggle with, especially when they are no longer having to put out fires constantly. When the systems are dialed in and things aren't too tough.

A few years ago, Tim found himself at a crossroads, wondering what's next.

The gym was doing well, providing a good lifestyle, but deep down, he knew there was more to explore.

He looked around the industry, searching for groups of gym owners who were playing at a higher level and were asking the same questions. To his surprise, such a group didn't exist, and he knew he had to create one.

That's how the Iron Circle was born back in 2019.

The Iron Circle is a community of high achievers, gym owners who are hungry for more, who constantly ask themselves, "What's next?"

They've reached a level where their gyms are running smoothly, and they've started exploring new avenues—expanding their fitness empire, venturing into other businesses, making investments, and more.

The possibilities are endless.

Key Takeaways

- History of the FitPro Growth Summit (00:23)

- Tim's story (02:07)

- What's next for gym owners (03:43)

- Is the gym business your final career (10:45)

- We help gym owners win (11:38)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry you through to retirement, or is it a vehicle to open up other opportunities?</p><p>This is a point many gym owners struggle with, especially when they are no longer having to put out fires constantly. When the systems are dialed in and things aren&#39;t too tough.</p><p>A few years ago, Tim found himself at a crossroads, wondering what&#39;s next.</p><p>The gym was doing well, providing a good lifestyle, but deep down, he knew there was more to explore.</p><p>He looked around the industry, searching for groups of gym owners who were playing at a higher level and were asking the same questions. To his surprise, such a group didn&#39;t exist, and he knew he had to create one.</p><p>That&#39;s how the Iron Circle was born back in 2019.</p><p>The Iron Circle is a community of high achievers, gym owners who are hungry for more, who constantly ask themselves, &#34;What&#39;s next?&#34;</p><p>They&#39;ve reached a level where their gyms are running smoothly, and they&#39;ve started exploring new avenues—expanding their fitness empire, venturing into other businesses, making investments, and more.</p><p>The possibilities are endless.</p><p><strong>Key Takeaways</strong></p><p>- History of the FitPro Growth Summit (00:23)</p><p>- Tim&#39;s story (02:07)</p><p>- What&#39;s next for gym owners (03:43)</p><p>- Is the gym business your final career (10:45)</p><p>- We help gym owners win (11:38)</p><p><strong>Additional Resources</strong></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c3496175-4514-499d-98bd-30a5af38e18a https://built-to-grow.simplecast.com/episodes/whats-next-g8XkI0sc Tue, 06 Jun 2023 08:00:00 +0000 940 no full Your Fitness Website Your Fitness Website 432 Tim Lyons and Randy Angsten In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience. In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience. Having a website is crucial to the success of your fitness business.

A well-designed website plays a vital role in establishing credibility, attracting potential customers, and ultimately growing your fitness business.

In fact, a staggering 83% of consumers refuse to do business with a business that lacks a public-facing website. With such a high percentage, it's clear that neglecting to create a website is a detrimental mistake.

But not all websites are created equal.

Some go further than looking pretty and play a huge role in bringing in leads and driving the conversion of these leads.

Tune in to this episode to learn more about optimizing your website for SEO and conversions.

Key Takeaways

- Why you MUST have a website for your business (00:59)

- Optimizing your website for conversions (03:19)

- Website conversion analytics (07:52)

- SEO for your website (10:36)

- Inbound organic website links (14:49)

Additional Resources

- Get Started with Website Optimization: 97display.com/profit

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Having a website is crucial to the success of your fitness business.</p><p>A well-designed website plays a vital role in establishing credibility, attracting potential customers, and ultimately growing your fitness business.</p><p>In fact, a staggering 83% of consumers refuse to do business with a business that lacks a public-facing website. With such a high percentage, it&#39;s clear that neglecting to create a website is a detrimental mistake.</p><p>But not all websites are created equal.</p><p>Some go further than looking pretty and play a huge role in bringing in leads and driving the conversion of these leads.</p><p>Tune in to this episode to learn more about optimizing your website for SEO and conversions.</p><p><strong>Key Takeaways</strong></p><p>- Why you MUST have a website for your business (00:59)</p><p>- Optimizing your website for conversions (03:19)</p><p>- Website conversion analytics (07:52)</p><p>- SEO for your website (10:36)</p><p>- Inbound organic website links (14:49)</p><p><strong>Additional Resources</strong></p><p>- Get Started with Website Optimization: <a href="http://97display.com/profit/" rel="nofollow">97display.com/profit</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> fdcf1f7f-85e2-412b-9704-d431c996368a https://built-to-grow.simplecast.com/episodes/your-fitness-website-p0WAdeUQ Thu, 01 Jun 2023 08:00:00 +0000 1080 no full Orangetheory Steps Away From HIIT Orangetheory Steps Away From HIIT 431 Tim Lyons and Randy Angsten In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience. In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience. In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the competition is a unique mechanism.

A unique mechanism is a distinct aspect of your business that sets you apart and offers a competitive advantage. It involves creating proprietary elements or using specific nomenclature to differentiate yourself from others in the market.

The primary purpose of a unique mechanism is to position your business strategically. It serves as the driving force behind your clients' results when engaging with your products or services.

When Orangetheory burst onto the fitness scene, they introduced the concept of the "orange zone," a proprietary system that targeted fat-burning and optimized workout efficiency. This marketing strategy won them many clients.

But a recent ad may suggest they are trying a different approach.

In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience.

Key Takeaways

- Unique mechanism marketing strategies (01:51)

- The Orange Zone for fat loss (02:58)

- Is Orangetheory really stepping away from HIIT? (04:09)

- What do clients want (08:11)

- How to market yourself differently (11:42)

- What's your proprietary formula? (12:31)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the competition is a unique mechanism.</p><p>A unique mechanism is a distinct aspect of your business that sets you apart and offers a competitive advantage. It involves creating proprietary elements or using specific nomenclature to differentiate yourself from others in the market.</p><p>The primary purpose of a unique mechanism is to position your business strategically. It serves as the driving force behind your clients&#39; results when engaging with your products or services.</p><p>When Orangetheory burst onto the fitness scene, they introduced the concept of the &#34;orange zone,&#34; a proprietary system that targeted fat-burning and optimized workout efficiency. This marketing strategy won them many clients.</p><p>But a recent ad may suggest they are trying a different approach.</p><p>In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience.</p><p><strong>Key Takeaways</strong></p><p>- Unique mechanism marketing strategies (01:51)</p><p>- The Orange Zone for fat loss (02:58)</p><p>- Is Orangetheory really stepping away from HIIT? (04:09)</p><p>- What do clients want (08:11)</p><p>- How to market yourself differently (11:42)</p><p>- What&#39;s your proprietary formula? (12:31)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5025fa6c-b2da-48a8-b617-93c0924698c6 https://built-to-grow.simplecast.com/episodes/orange-theory-steps-away-from-hiit-Qe4iTstU Tue, 30 May 2023 08:00:00 +0000 848 no full When To Order A Replacement When To Order A Replacement 430 Tim Lyons and Randy Angsten In this episode, Tim and Randy provide a plan to replace yourself in your business operations and guide you on effectively utilizing your newfound time as a business owner. In this episode, Tim and Randy provide a plan to replace yourself in your business operations and guide you on effectively utilizing your newfound time as a business owner. As a gym owner, your No.1 priority is to remove yourself from your business's operations.

Your ultimate dream is to create a thriving business that doesn't solely rely on you. 

You want a system that hums along smoothly, even in your absence. You want a team, systems, and processes that can function independently.

That way, you can focus on the big picture stuff and perhaps even take a vacation without worrying about your gym falling apart in your absence.

But removing yourself isn't easy. Many gym owners desire to do it but don't know how or when to do it. Others don't know what to do with the time they free up.

In today's episode, Tim and Randy lay a plan on how you can replace yourself from the operations and where to spend your time as a business owner.

Key Takeaways

- The No. 1 goal of most gym owners (00:55)

- When to remove yourself from the gym (03:44)

- Where a gym owner's focus should be (07:43)

- Your job as a business owner (11:18)

- Eliminate, automate, delegate (13:47)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, your No.1 priority is to remove yourself from your business&#39;s operations.</p><p>Your ultimate dream is to create a thriving business that doesn&#39;t solely rely on you. </p><p>You want a system that hums along smoothly, even in your absence. You want a team, systems, and processes that can function independently.</p><p>That way, you can focus on the big picture stuff and perhaps even take a vacation without worrying about your gym falling apart in your absence.</p><p>But removing yourself isn&#39;t easy. Many gym owners desire to do it but don&#39;t know how or when to do it. Others don&#39;t know what to do with the time they free up.</p><p>In today&#39;s episode, Tim and Randy lay a plan on how you can replace yourself from the operations and where to spend your time as a business owner.</p><p><strong>Key Takeaways</strong></p><p>- The No. 1 goal of most gym owners (00:55)</p><p>- When to remove yourself from the gym (03:44)</p><p>- Where a gym owner&#39;s focus should be (07:43)</p><p>- Your job as a business owner (11:18)</p><p>- Eliminate, automate, delegate (13:47)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> cd194b91-5eb3-45c4-b0a1-0a79e910ff18 https://built-to-grow.simplecast.com/episodes/when-to-order-a-replacement-6nZS6eWu Thu, 25 May 2023 08:00:00 +0000 1132 no full The Diet Starts Monday The Diet Starts Monday 429 Tim Lyons and Randy Angsten In this episode, Tim and Randy shed light on the transformative power of embracing coaching and other opportunities to grow your fitness businesses. In this episode, Tim and Randy shed light on the transformative power of embracing coaching and other opportunities to grow your fitness businesses. In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.

It's a fear that prevents them from taking action to grow their businesses and propel them to new heights. This fear, rooted in ignorance and a reluctance to seek assistance, is the highest form of self-limitation.

Gym owners who shy away from seeking help often find themselves trapped in a cycle of stagnation.

They forego the opportunity to acquire knowledge and insights that could revolutionize their business.

Just as clients who are initially hesitant to step foot in a gym due to concerns about their physical condition, gym owners fear exposing their businesses' flaws and vulnerabilities.

However, it is vital to recognize that seeking help is not an admission of failure or incompetence but a testament to one's commitment to growth and improvement.

In this episode, Tim and Randy explore the detrimental consequences of such inaction and shed light on the transformative power of embracing coaching and other opportunities to grow your businesses.

Key Takeaways

- ProFit Gym Owners Awards (00:39)

- FitPro Growth Summit update (04:16)

- The diet starts on Monday (07:31)

- Pursue opportunities for growth (09:57)

- Why a gym owner might be hesitant to seek help (11:17)

- Your growth will cost time and money (13:05)

- Rattle the chain (14:53)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.</p><p>It&#39;s a fear that prevents them from taking action to grow their businesses and propel them to new heights. This fear, rooted in ignorance and a reluctance to seek assistance, is the highest form of self-limitation.</p><p>Gym owners who shy away from seeking help often find themselves trapped in a cycle of stagnation.</p><p>They forego the opportunity to acquire knowledge and insights that could revolutionize their business.</p><p>Just as clients who are initially hesitant to step foot in a gym due to concerns about their physical condition, gym owners fear exposing their businesses&#39; flaws and vulnerabilities.</p><p>However, it is vital to recognize that seeking help is not an admission of failure or incompetence but a testament to one&#39;s commitment to growth and improvement.</p><p>In this episode, Tim and Randy explore the detrimental consequences of such inaction and shed light on the transformative power of embracing coaching and other opportunities to grow your businesses.</p><p><strong>Key Takeaways</strong></p><p>- ProFit Gym Owners Awards (00:39)</p><p>- FitPro Growth Summit update (04:16)</p><p>- The diet starts on Monday (07:31)</p><p>- Pursue opportunities for growth (09:57)</p><p>- Why a gym owner might be hesitant to seek help (11:17)</p><p>- Your growth will cost time and money (13:05)</p><p>- Rattle the chain (14:53)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> cd19c55f-dd5f-4bcf-baa5-19254f365fef https://built-to-grow.simplecast.com/episodes/the-diet-starts-monday-XiGpEJ4F Tue, 23 May 2023 08:00:00 +0000 1121 no full Paying Your Staff 101 Paying Your Staff 101 428 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss gym staff compensation and how gym owners should handle payroll for fairness and consistency. In this episode, Tim and Randy discuss gym staff compensation and how gym owners should handle payroll for fairness and consistency. As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.

It's a topic that often sparks debates and raises questions about what is fair and sustainable for both the business and its employees.

In today's episode, Tim and Randy delve into this topic based on a question on the Business Talk with Fitness Professional Facebook group.

The query focused on what to do if clients fail to show up for scheduled sessions and whether coaches should still receive payment in such cases.

The simple answer is you should always pay your coaches no matter the situation with the clients.

But there's more to this question, including how to structure your pay periods, other benefits to offer your coaches, and much more. Tune in!

Key Takeaways

- You always pay your coach (02:03)

- The roles and responsibilities of a trainer (05:45)

- Coaches compensation and benefits (10:53)

- The downsides of a split shift (12:50)

- The best pay period for a gym business (15:04)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.</p><p>It&#39;s a topic that often sparks debates and raises questions about what is fair and sustainable for both the business and its employees.</p><p>In today&#39;s episode, Tim and Randy delve into this topic based on a question on the Business Talk with Fitness Professional Facebook group.</p><p>The query focused on what to do if clients fail to show up for scheduled sessions and whether coaches should still receive payment in such cases.</p><p>The simple answer is you should always pay your coaches no matter the situation with the clients.</p><p>But there&#39;s more to this question, including how to structure your pay periods, other benefits to offer your coaches, and much more. Tune in!</p><p><strong>Key Takeaways</strong></p><p>- You always pay your coach (02:03)</p><p>- The roles and responsibilities of a trainer (05:45)</p><p>- Coaches compensation and benefits (10:53)</p><p>- The downsides of a split shift (12:50)</p><p>- The best pay period for a gym business (15:04)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>use code <i>Growth23 </i></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> bb9a8d82-6f6e-4e78-9107-1e8c763d3091 https://built-to-grow.simplecast.com/episodes/paying-your-staff-101-KS9U_Y8Y Thu, 18 May 2023 08:00:00 +0000 1073 no full Stop Lying to Yourself Stop Lying to Yourself 427 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their business

This is based on Tim's post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received.

Many gym owners wanted the script to copy and paste into their marketing plays for quick success.

This is even more ironic, given that, as gym owners and coaches, we often advise our clients against similar shortcuts regarding their fitness goals.

Your business is no different. There are no magic bullets or secret potions that can instantly lead to success in the fitness industry. Like success in fitness itself, success in the fitness industry requires hard work, consistency, and dedication to the right principles.

Tune in to this episode for a reality check on what it takes to succeed as a gym owner and what to focus on.

Key Takeaways

- ChatGPT script to bring in clients? (02:06)

- There's no shortcut to success in the fitness industry (04:55)

- Copy and paste tactics won't grow your business (08:01)

- Protect your reputation as a gym owner (11:45)

- Don't burn down your market (12:39)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their business</p><p>This is based on Tim&#39;s post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received.</p><p>Many gym owners wanted the script to copy and paste into their marketing plays for quick success.</p><p>This is even more ironic, given that, as gym owners and coaches, we often advise our clients against similar shortcuts regarding their fitness goals.</p><p>Your business is no different. There are no magic bullets or secret potions that can instantly lead to success in the fitness industry. Like success in fitness itself, success in the fitness industry requires hard work, consistency, and dedication to the right principles.</p><p>Tune in to this episode for a reality check on what it takes to succeed as a gym owner and what to focus on.</p><p><strong>Key Takeaways</strong></p><p>- ChatGPT script to bring in clients? (02:06)</p><p>- There&#39;s no shortcut to success in the fitness industry (04:55)</p><p>- Copy and paste tactics won&#39;t grow your business (08:01)</p><p>- Protect your reputation as a gym owner (11:45)</p><p>- Don&#39;t burn down your market (12:39)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>use code <i>Growth23 </i></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 7df84d42-5c84-448a-a8e4-f573565cbdf3 https://built-to-grow.simplecast.com/episodes/stop-lying-to-yourself-T0ZONPWg Tue, 16 May 2023 08:00:00 +0000 856 no full Dating Your Clients Dating Your Clients 426 Tim Lyons and Randy Angsten In this episode, Tim and Randy explore 4 different types of gym trial offers and their pros and cons. In this episode, Tim and Randy explore 4 different types of gym trial offers and their pros and cons. In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.

As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.

Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.

In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons.

The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members.

Tune in to learn more about the other type of trials and which one we recommend for your gym!

Key Takeaways

- What is a trial membership (02:31)

- Trials vs. challenges (02:50)

- The free trial (04:12)

- The paid upfront converted at the back trial (05:46)

- The Netflix trial (08:02)

- The 2-week guarantee (10:40)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.</p><p>As a gym owner, it&#39;s important to understand the different types of trials and front-end offers you can use to attract new members.</p><p>Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.</p><p>In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons.</p><p>The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members.</p><p>Tune in to learn more about the other type of trials and which one we recommend for your gym!</p><p><strong>Key Takeaways</strong></p><p>- What is a trial membership (02:31)</p><p>- Trials vs. challenges (02:50)</p><p>- The free trial (04:12)</p><p>- The paid upfront converted at the back trial (05:46)</p><p>- The Netflix trial (08:02)</p><p>- The 2-week guarantee (10:40)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>use code <i><strong>Growth23 </strong></i></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> a3b40804-1f02-4290-a7e3-afb003f9aa62 https://built-to-grow.simplecast.com/episodes/dating-your-clients-Lh_rzwku Thu, 11 May 2023 08:00:00 +0000 1256 no full The Glass Ceiling Of Your Success The Glass Ceiling Of Your Success 425 Tim Lyons and Randy Angsten In today's episode, Tim and Randy discuss the infamous "glass ceiling" in the fitness industry and how to break through it. In today's episode, Tim and Randy discuss the infamous "glass ceiling" in the fitness industry and how to break through it. Hey gym owners, are you tired of hitting a growth ceiling in your business? 

Well, you're not alone. 

In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it.

In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.

So why does this happen?

Well, there are a few reasons, with the biggest one being attrition. No matter how great your gym is, you're going to lose members over time. 

Whatever the reason, attrition is a fact of life in the fitness industry. And the more members you have, the more you'll lose.

So, how do you break through the glass ceiling?

Tune in to this episode as Tim and Randy take you through the math of running different fitness models and how to break the glass ceiling to experience growth!

Key Takeaways

- Growth Summit speaker lineup (00:39)

- The glass ceiling in specific fitness models (03:41)

- The attrition problem in a fitness business (05:16)

- Outspend your attrition to get ahead (07:26)

- More is not always better (11:30)

- The semi-private model numbers (12:11)

- Semi-Private Pro delivery system (19:43)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Hey gym owners, are you tired of hitting a growth ceiling in your business? </p><p>Well, you&#39;re not alone. </p><p>In today&#39;s episode, Tim and Randy talk about the infamous &#34;glass ceiling&#34; in the fitness industry and how to break through it.</p><p>In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.</p><p>So why does this happen?</p><p>Well, there are a few reasons, with the biggest one being attrition. No matter how great your gym is, you&#39;re going to lose members over time. </p><p>Whatever the reason, attrition is a fact of life in the fitness industry. And the more members you have, the more you&#39;ll lose.</p><p>So, how do you break through the glass ceiling?</p><p>Tune in to this episode as Tim and Randy take you through the math of running different fitness models and how to break the glass ceiling to experience growth!</p><p><strong>Key Takeaways</strong></p><p>- Growth Summit speaker lineup (00:39)</p><p>- The glass ceiling in specific fitness models (03:41)</p><p>- The attrition problem in a fitness business (05:16)</p><p>- Outspend your attrition to get ahead (07:26)</p><p>- More is not always better (11:30)</p><p>- The semi-private model numbers (12:11)</p><p>- Semi-Private Pro delivery system (19:43)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>use code <i><strong>Growth23 </strong></i></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 63e31bfd-5c8d-4004-9372-4daa71ee518d https://built-to-grow.simplecast.com/episodes/the-glass-ceiling-of-your-success-RlfgyZY8 Tue, 09 May 2023 08:00:00 +0000 1566 no full 15 Years In The Business With Trevor Wittwer 15 Years In The Business With Trevor Wittwer 424 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit. In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit. In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.

He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch.

Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results. This, in turn, helps with better retention and more profits.

Trevor also shares some nuggets to grow your business as a gym owner and a sneak peek of what he will be talking about at the summit.

Tune in!

Key Takeaways

- Trevor Wittwer’s background and story (01:54)

- The worst feeling as a coach (05:47)

- Buying an existing gym vs. starting a new one (07:39)

- Location is the No.1 driver of growth (09:23)

- Coach Catalyst app (11:06)

- Streamlining the gym onboarding process (16:06)

- Levers of growth in a fitness business (22:38)

Additional Resources

- Connect with Trevor Wittwer

---

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.</p><p>He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch.</p><p>Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results. This, in turn, helps with better retention and more profits.</p><p>Trevor also shares some nuggets to grow your business as a gym owner and a sneak peek of what he will be talking about at the summit.</p><p>Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Trevor Wittwer’s background and story (01:54)</p><p>- The worst feeling as a coach (05:47)</p><p>- Buying an existing gym vs. starting a new one (07:39)</p><p>- Location is the No.1 driver of growth (09:23)</p><p>- Coach Catalyst app (11:06)</p><p>- Streamlining the gym onboarding process (16:06)</p><p>- Levers of growth in a fitness business (22:38)</p><p><strong>Additional Resources</strong></p><p>- Connect with <a href="https://trevorwittwer.com/" rel="nofollow">Trevor Wittwer</a></p><p>---</p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 289f8243-090f-4db6-ac1d-81b9e39a3cad https://built-to-grow.simplecast.com/episodes/15-years-in-the-business-with-trevor-wittwer-bRrTmr14 Thu, 04 May 2023 08:00:00 +0000 1735 no full Customer Service Superpowers with Hank Ebeling Customer Service Superpowers with Hank Ebeling 423 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in the fitness industry. In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in the fitness industry. In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.

However, one area where gyms can differentiate themselves is through exceptional customer service.

In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry.

He has authored a book, "Crushing the Competition with Service," which stresses the importance of viewing customer service as a competitive advantage.

This approach emphasizes the importance of having strong leadership in place, implementing effective systems to support service delivery, and developing a range of strategies to surprise and delight customers.

Hank also highlights the importance of intentionality and consistently seeking out opportunities to deliver and show our customers that we care about them through exceptional customer service.

Tune in and discover some simple ways to delight your clients and deliver exceptional customer service!

Key Takeaways

- Crushing the competition with service (05:15)

- Surprise and delight tactic (10:34)

- Building a relationship with your clients (12:06)

- Creating a culture of service in your gum (15:25)

- FORD framework for knowing your clients (24:24)

- People first culture (27:16)

Additional Resources

- Book a call to learn if Hank's SUPERHERO SERVICE, SUPER PROFITS course is the right fit for you:  calendly.com/hankebeling/30min

- Link for Hank's free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST https://hankebeling.com/free-checklist

Hank's Social Media:

- Facebook: @hankebelingiv

- Instagram: @hankebeling

- LinkedIn @hankebeling

----

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.</p><p>However, one area where gyms can differentiate themselves is through exceptional customer service.</p><p>In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry.</p><p>He has authored a book, &#34;Crushing the Competition with Service,&#34; which stresses the importance of viewing customer service as a competitive advantage.</p><p>This approach emphasizes the importance of having strong leadership in place, implementing effective systems to support service delivery, and developing a range of strategies to surprise and delight customers.</p><p>Hank also highlights the importance of intentionality and consistently seeking out opportunities to deliver and show our customers that we care about them through exceptional customer service.</p><p>Tune in and discover some simple ways to delight your clients and deliver exceptional customer service!</p><p><strong>Key Takeaways</strong></p><p>- Crushing the competition with service (05:15)</p><p>- Surprise and delight tactic (10:34)</p><p>- Building a relationship with your clients (12:06)</p><p>- Creating a culture of service in your gum (15:25)</p><p>- FORD framework for knowing your clients (24:24)</p><p>- People first culture (27:16)</p><p><strong>Additional Resources</strong></p><p>- Book a call to learn if Hank&#39;s SUPERHERO SERVICE, SUPER PROFITS course is the right fit for you:  <a href="http://calendly.com/hankebeling/30min" rel="nofollow">calendly.com/hankebeling/30min</a></p><p>- Link for Hank&#39;s free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST <a href="https://hankebeling.com/free-checklist" rel="nofollow">https://hankebeling.com/free-checklist</a></p><p><strong>Hank&#39;s Social Media:</strong></p><p>- Facebook: <a href="https://www.facebook.com/hank.ebelingiv" rel="nofollow">@hankebelingiv</a></p><p>- Instagram: <a href="https://www.instagram.com/hankebeling/" rel="nofollow">@hankebeling</a></p><p>- LinkedIn <a href="https://www.linkedin.com/in/hank-ebeling-9b603655/" rel="nofollow">@hankebeling</a></p><p>----</p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1912d59e-1532-4d74-bc1e-fa4883136dc0 https://built-to-grow.simplecast.com/episodes/customer-service-superpowers-with-hank-ebeling-DjdrGLP1 Tue, 02 May 2023 08:00:00 +0000 1904 no full The Mindset Of A Champion with Ben Newman The Mindset Of A Champion with Ben Newman 422 Tim Lyons and Randy Angsten In this episode, Tim and Randy speak to Ben Newman, a highly regarded Performance Coach, International Speaker, and Best- Selling Author whose clients include Fortune 500 companies. He is one of the keynote speakers at the upcoming FitPro Growth Summit. In this episode, Tim and Randy speak to Ben Newman, a highly regarded Performance Coach, International Speaker, and Best- Selling Author whose clients include Fortune 500 companies. He is one of the keynote speakers at the upcoming FitPro Growth Summit. In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselling author who works with clients from Fortune 500 companies and various sports organizations, such as NFL, PGA, and NBA.

He has authored the number one bestseller, "Uncommon Leadership," also featured in Wall Street Journal and USA Today.

Apart from being a renowned speaker and author, he is also a performance coach for several football and basketball programs, including Michigan State University, Alabama Crimson Tide, and the Kansas State football team.

He has also worked with players from the last six Super Bowl championship teams. Mr. Newman's impressive resume speaks volumes about his expertise and achievements in the field of performance coaching.

He will be one of the keynote speakers at the upcoming FiPro Growth Summit in Scottsdale, Arizona, from June 8-10th, 2023.

Ben Newman teaches various strategies and techniques to help individuals and organizations improve their performance and achieve their goals.

He teases some of his powerful techniques in this episode and what to expect at the FitPro Growth Summit.

Tune in!

Key Takeaways

- Ben Newman's impressive resume (00:40)

- Standards over feelings (03:49)

- The importance of the 'burn' (05:39)

- Fall in love with the work, not the result (09:45)

- The seduction of success (12:23)

- Why we all need a coach (14:16)

- You got to find a way (21:53)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselling author who works with clients from Fortune 500 companies and various sports organizations, such as NFL, PGA, and NBA.</p><p>He has authored the number one bestseller, &#34;Uncommon Leadership,&#34; also featured in Wall Street Journal and USA Today.</p><p>Apart from being a renowned speaker and author, he is also a performance coach for several football and basketball programs, including Michigan State University, Alabama Crimson Tide, and the Kansas State football team.</p><p>He has also worked with players from the last six Super Bowl championship teams. Mr. Newman&#39;s impressive resume speaks volumes about his expertise and achievements in the field of performance coaching.</p><p>He will be one of the keynote speakers at the upcoming FiPro Growth Summit in Scottsdale, Arizona, from June 8-10th, 2023.</p><p>Ben Newman teaches various strategies and techniques to help individuals and organizations improve their performance and achieve their goals.</p><p>He teases some of his powerful techniques in this episode and what to expect at the FitPro Growth Summit.</p><p>Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Ben Newman&#39;s impressive resume (00:40)</p><p>- Standards over feelings (03:49)</p><p>- The importance of the &#39;burn&#39; (05:39)</p><p>- Fall in love with the work, not the result (09:45)</p><p>- The seduction of success (12:23)</p><p>- Why we all need a coach (14:16)</p><p>- You got to find a way (21:53)</p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 700f2b49-5868-4937-88a1-4f89d296a15e https://built-to-grow.simplecast.com/episodes/the-mindset-of-a-champion-with-ben-newman-R45rcFlq Thu, 27 Apr 2023 08:00:00 +0000 1684 no full Profitable Nutrition Programs with Nicole Aucoin Profitable Nutrition Programs with Nicole Aucoin 421 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, to discuss how gym owners can develop profitable nutrition programs in their gyms. In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, to discuss how gym owners can develop profitable nutrition programs in their gyms. As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout.

To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability.

Many gym owners don't have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won't get our clients the results they need.

In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring.

She will be speaking at the PreCON at the FitPro Growth Summit. She believes something as fundamental as nutrition shouldn't be complicated, which is why she focuses on a simple, habit-based approach when working with clients.

She helps gym owners develop nutrition programs that help clients see faster and more sustainable results while increasing revenue streams and driving client retention.

Tune in to this episode for a sneak peek of what Nicole will be talking about at the FitPro Growth Summit PreCON!

Key Takeaways

- Nicole Aucoin's background and programs for gym owners (01:56)

- Long-term strategies for a nutrition program in a gym (08:00)

- Mindset and mental health support for fitness clients (09:46)

- Why gym owners need to embrace more than fitness (14:33)

- How to find a good nutrition coach (20:01)

Additional Resources

Connect with Nicole Aucoin

- Instagram

- Website

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout.</p><p>To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability.</p><p>Many gym owners don&#39;t have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won&#39;t get our clients the results they need.</p><p>In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring.</p><p>She will be speaking at the PreCON at the FitPro Growth Summit. She believes something as fundamental as nutrition shouldn&#39;t be complicated, which is why she focuses on a simple, habit-based approach when working with clients.</p><p>She helps gym owners develop nutrition programs that help clients see faster and more sustainable results while increasing revenue streams and driving client retention.</p><p>Tune in to this episode for a sneak peek of what Nicole will be talking about at the FitPro Growth Summit PreCON!</p><p><strong>Key Takeaways</strong></p><p>- Nicole Aucoin&#39;s background and programs for gym owners (01:56)</p><p>- Long-term strategies for a nutrition program in a gym (08:00)</p><p>- Mindset and mental health support for fitness clients (09:46)</p><p>- Why gym owners need to embrace more than fitness (14:33)</p><p>- How to find a good nutrition coach (20:01)</p><p><strong>Additional Resources</strong></p><p>Connect with Nicole Aucoin</p><p><a href="https://www.instagram.com/nicole_rd_hsn/?hl=en" rel="nofollow">- Instagram</a></p><p><a href="https://healthystepsnutrition.com/" rel="nofollow">- Website</a></p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e2371d02-45a6-416d-8d7b-0c9a80a2ce7d https://built-to-grow.simplecast.com/episodes/profitable-nutrition-programs-with-nicole-aucoin-6gjagHde Tue, 25 Apr 2023 08:00:00 +0000 1790 no full Underground Chat with Scott Carpenter Underground Chat with Scott Carpenter 420 Tim Lyons and Randy Angsten In this episode, Tim and Randy interview multi-gym owner and Iron Circle member Scott Carpenter. In this episode, Tim and Randy interview multi-gym owner and Iron Circle member Scott Carpenter. Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. 

Scott’s gyms are just a few miles from Tim’s gym, and he is someone we would consider a competitor. But as you probably know, we don’t look it that way. We have an abundance mindset and believe there’s plenty to go around.

In business and more so in the fitness industry, there’s a lot of value in collaborating and learning from each other.

You are more likely to find success when you are exchanging ideas with your peers in the industry rather than going it all alone.

Tune in to this interesting conversation as Tim, Randy, and Scott talk all things fitness business.

Key Takeaways

- Meet Scott Carpenter (00:26)

- Developing an abundance mindset (02:05)

- Collaboration and learning from each other (05:35)

- You don’t know what you don’t know (09:06)

- Front-end high ticket offers (09:49)

- Selling fitness vs. selling a result (15:17)

- Selling accountability to our clients (17:35)

- The role of lifestyle clients in a gym (23:23)

- Dont create bad clients with low pricing (31:42)

Additional Resources

Connect with Scott Carpenter 

- Instagram

- Website

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. </p><p>Scott’s gyms are just a few miles from Tim’s gym, and he is someone we would consider a competitor. But as you probably know, we don’t look it that way. We have an abundance mindset and believe there’s plenty to go around.</p><p>In business and more so in the fitness industry, there’s a lot of value in collaborating and learning from each other.</p><p>You are more likely to find success when you are exchanging ideas with your peers in the industry rather than going it all alone.</p><p>Tune in to this interesting conversation as Tim, Randy, and Scott talk all things fitness business.</p><p><strong>Key Takeaways</strong></p><p>- Meet Scott Carpenter (00:26)</p><p>- Developing an abundance mindset (02:05)</p><p>- Collaboration and learning from each other (05:35)</p><p>- You don’t know what you don’t know (09:06)</p><p>- Front-end high ticket offers (09:49)</p><p>- Selling fitness vs. selling a result (15:17)</p><p>- Selling accountability to our clients (17:35)</p><p>- The role of lifestyle clients in a gym (23:23)</p><p>- Dont create bad clients with low pricing (31:42)</p><p><strong>Additional Resources</strong></p><p>Connect with Scott Carpenter </p><p><a href="https://www.instagram.com/coachscottcarpenter/?hl=en" rel="nofollow">- Instagram</a></p><p><a href="https://www.ptlegends.com/" rel="nofollow">- Website</a></p><p><strong>Additional Resources</strong></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> 78d56f35-9041-46b9-a59c-808ac3bc59dc https://built-to-grow.simplecast.com/episodes/underground-chat-with-scott-carpenter-dnmcZ330 Thu, 20 Apr 2023 08:00:00 +0000 2133 no full What Did You Decide What Did You Decide 419 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss what holds many gym owners back and what they must do to succeed. In this episode, Tim and Randy discuss what holds many gym owners back and what they must do to succeed. There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough industry to be in for many reasons.

Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with.  

When you surround yourself with the right people, your belief in what’s possible improves, and you start seeing new opportunities to grow your business.

Unfortunately, some gym owners are just out there on their own, which can be a tough place if you want to succeed in this industry.

One of the biggest challenges for gym owners is taking action. It’s easy to get stuck in a rut and hope for the best, but that won’t get you very far.

You must be willing to step out of your comfort zone, take risks and try new strategies to see growth in your business.

In this episode, Tim and Randy discuss the cost of inactivity to gym owners and what they need to do to succeed.

Tune in!

Key Takeaways

- Surround yourself with the right people (02:29)

- The thermostat of life (05:12)

- How to succeed as a gym owner (14:07)

- Relinquish your need for control (17:52)

- Growth or delay (20:47)

- The cost of inactivity (22:38)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough industry to be in for many reasons.</p><p>Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with.  </p><p>When you surround yourself with the right people, your belief in what’s possible improves, and you start seeing new opportunities to grow your business.</p><p>Unfortunately, some gym owners are just out there on their own, which can be a tough place if you want to succeed in this industry.</p><p>One of the biggest challenges for gym owners is taking action. It’s easy to get stuck in a rut and hope for the best, but that won’t get you very far.</p><p>You must be willing to step out of your comfort zone, take risks and try new strategies to see growth in your business.</p><p>In this episode, Tim and Randy discuss the cost of inactivity to gym owners and what they need to do to succeed.</p><p>Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Surround yourself with the right people (02:29)</p><p>- The thermostat of life (05:12)</p><p>- How to succeed as a gym owner (14:07)</p><p>- Relinquish your need for control (17:52)</p><p>- Growth or delay (20:47)</p><p>- The cost of inactivity (22:38)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="http://themilliondollarmodel.com/" rel="nofollow">Brand New Coaching Program for Gym Owners</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 84ecfb79-7dc1-42a0-aee8-0d7931c67d82 https://built-to-grow.simplecast.com/episodes/what-did-you-decide-1Es3NBsc Tue, 18 Apr 2023 08:00:00 +0000 1769 no full Time To Go To War Time To Go To War 418 Tim Lyons and Randy Angsten In this episode, Tim and Randy explore some strategies gym owners can adopt to compete and thrive in the current economic times. In this episode, Tim and Randy explore some strategies gym owners can adopt to compete and thrive in the current economic times. As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.

Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.

And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain existing ones.

In this episode, Tim and Randy explore some strategies gym owners can adopt in the current economic times to compete and thrive despite the chaos.

Tune in.

Key Takeaways

- 2023 FitPro Growth Summit update (00:43)

- The impact of a recession (01:42)

- Prepare to go to war (03:41)

- The power of marketing in a recession (07:02)

- The math of marketing (09:52)

- What is your return on ad spend (12:46)

- It’s time to attack and compete (14:51)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.</p><p>Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.</p><p>And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain existing ones.</p><p>In this episode, Tim and Randy explore some strategies gym owners can adopt in the current economic times to compete and thrive despite the chaos.</p><p>Tune in.</p><p><strong>Key Takeaways</strong></p><p>- 2023 FitPro Growth Summit update (00:43)</p><p>- The impact of a recession (01:42)</p><p>- Prepare to go to war (03:41)</p><p>- The power of marketing in a recession (07:02)</p><p>- The math of marketing (09:52)</p><p>- What is your return on ad spend (12:46)</p><p>- It’s time to attack and compete (14:51)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="http://themilliondollarmodel.com/" rel="nofollow">Brand New Coaching Program for Gym Owners</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> cc21a83e-9e1f-4a7a-a684-ac73ae9d0628 https://built-to-grow.simplecast.com/episodes/time-to-go-to-war-lFlRaIkl Thu, 13 Apr 2023 08:00:00 +0000 1179 no full Skills That Pay The Bills Skills That Pay The Bills 417 Tim Lyons and Randy Angsten In this episode, Tim and Randy explore some essential skills that gym owners must learn to succeed in the business. In this episode, Tim and Randy explore some essential skills that gym owners must learn to succeed in the business. Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates the acquisition of various skills.

The skills required to run a successful gym extend beyond fitness and personal training, and in this episode, Tim and Randy explore some of the essential skills that gym owners must learn.

Marketing and advertising are perhaps the most important skills a gym owner should acquire as soon as they start a gym business.

Knowing how to create and execute a marketing plan, both online and offline, can help attract and retain members.

A good understanding of social media advertising can help gym owners create targeted campaigns that resonate with their audience.

But this is just one of the many skills you need to learn to be a successful gym owner. Tune in for more!

Key Takeaways

- The biggest skill set a gym owner can learn (02:53)

- Why gym owners are the most skill-dense entrepreneurs (04:33)

- The power of automation (06:08)

- Marketing skills for gym owners (08:12)

- Get your time back (15:41)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym ownership requires more than a love for fitness and a passion for training others. It&#39;s a challenging, multifaceted business that necessitates the acquisition of various skills.</p><p>The skills required to run a successful gym extend beyond fitness and personal training, and in this episode, Tim and Randy explore some of the essential skills that gym owners must learn.</p><p>Marketing and advertising are perhaps the most important skills a gym owner should acquire as soon as they start a gym business.</p><p>Knowing how to create and execute a marketing plan, both online and offline, can help attract and retain members.</p><p>A good understanding of social media advertising can help gym owners create targeted campaigns that resonate with their audience.</p><p>But this is just one of the many skills you need to learn to be a successful gym owner. Tune in for more!</p><p><strong>Key Takeaways</strong></p><p>- The biggest skill set a gym owner can learn (02:53)</p><p>- Why gym owners are the most skill-dense entrepreneurs (04:33)</p><p>- The power of automation (06:08)</p><p>- Marketing skills for gym owners (08:12)</p><p>- Get your time back (15:41)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="http://themilliondollarmodel.com/" rel="nofollow">Brand New Coaching Program for Gym Owners</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e5d61825-dd16-43dc-8486-6969120f18d3 https://built-to-grow.simplecast.com/episodes/skills-that-pay-the-bills-_54NjhIj Tue, 11 Apr 2023 08:00:00 +0000 1183 no full Your Appointment Cancellation Policy Your Appointment Cancellation Policy 416 Tim Lyons and Randy Angsten Gym appointment cancellations can be a headache for gym owners. In this episode, Tim and Randy share tips on developing a successful appointment policy. Tune in! Gym appointment cancellations can be a headache for gym owners. In this episode, Tim and Randy share tips on developing a successful appointment policy. Tune in! Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. 

However, cancellations are an inevitable part of running a business.

An appointment cancellation policy is a set of rules that dictate how a gym member can cancel their membership. The policy outlines the conditions that must be met to cancel a membership, the process for cancellation, and any associated fees or penalties.

A well-designed cancellation policy can not only make the process easier for customers but can also help protect your business interests.

A simple cancellation policy that is well articulated to your clients reduces the likelihood of disputes and ensures that everyone is on the same page.

But we all know that this is easier said than done.

Tune in to this episode as Tim and Randy explain what a successful appointment cancellation policy looks like and how to implement one in your gym.

Key Takeaways

- FitPro Growth Summit update (00:43)

- Do you have a cancellation policy (02:27)

- What is a no-show policy (06:09)

- Holding your clients accountable (08:13)

- Articulating your gym policies to clients (11:28)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. </p><p>However, cancellations are an inevitable part of running a business.</p><p>An appointment cancellation policy is a set of rules that dictate how a gym member can cancel their membership. The policy outlines the conditions that must be met to cancel a membership, the process for cancellation, and any associated fees or penalties.</p><p>A well-designed cancellation policy can not only make the process easier for customers but can also help protect your business interests.</p><p>A simple cancellation policy that is well articulated to your clients reduces the likelihood of disputes and ensures that everyone is on the same page.</p><p>But we all know that this is easier said than done.</p><p>Tune in to this episode as Tim and Randy explain what a successful appointment cancellation policy looks like and how to implement one in your gym.</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit update (00:43)</p><p>- Do you have a cancellation policy (02:27)</p><p>- What is a no-show policy (06:09)</p><p>- Holding your clients accountable (08:13)</p><p>- Articulating your gym policies to clients (11:28)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="http://themilliondollarmodel.com/" rel="nofollow">Brand New Coaching Program for Gym Owners</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9518493f-dc66-4335-bea9-7acf2dda541f https://built-to-grow.simplecast.com/episodes/your-appointment-cancellation-policy-_Y2sy3_0 Thu, 06 Apr 2023 08:00:00 +0000 1026 no full Look At Your P&L Look At Your P&L 415 Tim Lyons and Randy Angsten Understanding your gym's financial statements is crucial to the success of your business. In this episode, Tim and Randy take you through the most important numbers to look at in a P&L. Understanding your gym's financial statements is crucial to the success of your business. In this episode, Tim and Randy take you through the most important numbers to look at in a P&L. We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by March, some of those customers may have already fallen off.

It's time to go back and assess your P&L numbers. Take a keen look at all your expenses and get rid of those you no longer need

Take the time to review your subscriptions and see which ones you're not using. Those things add up over time, even if it's just $100 a month.

It's also important to assess your KPIs and margins to help you plan for Q2 and the rest of the year. Don't just admire the data — you have to take action on it.

Key Takeaways

- Time to review Q1 numbers (01:25)

- Look at your expense lines (02:06)

- Eliminate wasted expenses (02:45)

- Step up to the plate for Q2 (03:20)

Additional Resources

- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d

Passcode: BestYear2023!

----

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year&#39;s resolutions, by March, some of those customers may have already fallen off.</p><p>It&#39;s time to go back and assess your P&amp;L numbers. Take a keen look at all your expenses and get rid of those you no longer need</p><p>Take the time to review your subscriptions and see which ones you&#39;re not using. Those things add up over time, even if it&#39;s just $100 a month.</p><p>It&#39;s also important to assess your KPIs and margins to help you plan for Q2 and the rest of the year. Don&#39;t just admire the data — you have to take action on it.</p><p><strong>Key Takeaways</strong></p><p>- Time to review Q1 numbers (01:25)</p><p>- Look at your expense lines (02:06)</p><p>- Eliminate wasted expenses (02:45)</p><p>- Step up to the plate for Q2 (03:20)</p><p><strong>Additional Resources</strong></p><p>- <strong>Webinar link</strong>: <a href="https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d" rel="nofollow">https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d</a></p><p><strong>Passcode</strong>: <i>BestYear2023!</i></p><p><i>----</i></p><p>- Learn more about our <a href="http://themilliondollarmodel.com/" rel="nofollow">Brand New Coaching Program for Gym Owners</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> de64937f-a7a1-46e2-a4cd-2da9150564dd https://built-to-grow.simplecast.com/episodes/look-at-your-pl-O8mWVyFG Tue, 04 Apr 2023 08:00:00 +0000 278 no full Does Your Gym Pay You Does Your Gym Pay You 414 Tim Lyons and Randy Angsten What is your end goal as a gym owner? Tim and Randy discuss why you should focus on improving your cash flows. Tune in. What is your end goal as a gym owner? Tim and Randy discuss why you should focus on improving your cash flows. Tune in. Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you are passionate about and help people stay active and healthy. On the other hand, running a gym successfully as a business is an incredibly difficult thing to do.

Most gym owners spend their time fighting fires in their gyms on a daily basis. They are fully immersed in the operations of their gyms.

This is not what you should be doing as a gym owner.

A proper business should run independently of the owner and generate enough cash flow for the owner to invest in other things.

To do this, you must first understand your goal as a gym owner and what you want from your business.

Tim and Randy believe the goal should be improving your cash flow to a point where it exceeds your monthly expenses, then increasing the owner benefit.

Key Takeaways

- The million-dollar model – our new coaching program (00:37)

- What is owner benefit (03:13)

- Cash-out vs. cash flow (05:47)

- What is your goal as a gym owner (07:43)

- How to get out of the day-to-day operations (09:32)

- Why a gym business is difficult (12:01)

Additional Resources

- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d

Passcode: BestYear2023!

----

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you are passionate about and help people stay active and healthy. On the other hand, running a gym successfully as a business is an incredibly difficult thing to do.</p><p>Most gym owners spend their time fighting fires in their gyms on a daily basis. They are fully immersed in the operations of their gyms.</p><p>This is not what you should be doing as a gym owner.</p><p>A proper business should run independently of the owner and generate enough cash flow for the owner to invest in other things.</p><p>To do this, you must first understand your goal as a gym owner and what you want from your business.</p><p>Tim and Randy believe the goal should be improving your cash flow to a point where it exceeds your monthly expenses, then increasing the owner benefit.</p><p><strong>Key Takeaways</strong></p><p>- The million-dollar model – our new coaching program (00:37)</p><p>- What is owner benefit (03:13)</p><p>- Cash-out vs. cash flow (05:47)</p><p>- What is your goal as a gym owner (07:43)</p><p>- How to get out of the day-to-day operations (09:32)</p><p>- Why a gym business is difficult (12:01)</p><p><strong>Additional Resources</strong></p><p>- <strong>Webinar link</strong>: <a href="https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d" rel="nofollow">https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d</a></p><p><strong>Passcode</strong>: <i>BestYear2023!</i></p><p><i>----</i></p><p>- Learn more about our <a href="http://themilliondollarmodel.com/" rel="nofollow">Brand New Coaching Program for Gym Owners</a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> b4b05e18-a0b9-4cd3-9f50-d55aeb240abe https://built-to-grow.simplecast.com/episodes/does-your-gym-pay-you-eT4a88Ed Thu, 30 Mar 2023 08:00:00 +0000 1452 no full My P&L My P&L 413 Tim Lyons and Randy Angsten In this episode, Tim and Randy share the P&L details of a million-dollar gym business. In this episode, Tim and Randy share the P&L details of a million-dollar gym business. Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.

A P&L statement is a financial statement that summarizes a business’s income and expenses for a given period. It can be monthly, quarterly, or yearly.

It includes revenue from memberships and products, operating expenses, and non-operating income. Understanding the numbers on the P&L can help gym owners more accurately assess the financial health of their business.

It’s rare in the gym business to see any gym owner share their P&Ls, but in this episode, Tim and Randy do exactly that.

The proof of the pudding is in the eating - The reason for sharing the P&L is to show gym owners that what they teach here in the podcast and in the coaching programs is actually something that is happening.

Tune in to hear about the P&L numbers from Tim’s gym and how to build a million-dollar gym business!

Key Takeaways

- The importance of reviewing your P&L (00:43)

- The average profit of a gym (02:41)

- Keep the main thing the main thing (05:06)

- The profit of the pudding is in the eating (12:24)

- Our new million-dollar coaching program (14:07)

- The biggest problem gym owners face (16:54)

- How to make more profit (17:42)

Additional Resources

- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d

Passcode: BestYear2023!

----

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Every gym owner should be getting and reviewing their P&amp;Ls regularly to gauge the status of their business.</p><p>A P&amp;L statement is a financial statement that summarizes a business’s income and expenses for a given period. It can be monthly, quarterly, or yearly.</p><p>It includes revenue from memberships and products, operating expenses, and non-operating income. Understanding the numbers on the P&amp;L can help gym owners more accurately assess the financial health of their business.</p><p>It’s rare in the gym business to see any gym owner share their P&amp;Ls, but in this episode, Tim and Randy do exactly that.</p><p>The proof of the pudding is in the eating - The reason for sharing the P&amp;L is to show gym owners that what they teach here in the podcast and in the coaching programs is actually something that is happening.</p><p>Tune in to hear about the P&amp;L numbers from Tim’s gym and how to build a million-dollar gym business!</p><p><strong>Key Takeaways</strong></p><p>- The importance of reviewing your P&amp;L (00:43)</p><p>- The average profit of a gym (02:41)</p><p>- Keep the main thing the main thing (05:06)</p><p>- The profit of the pudding is in the eating (12:24)</p><p>- Our new million-dollar coaching program (14:07)</p><p>- The biggest problem gym owners face (16:54)</p><p>- How to make more profit (17:42)</p><p><strong>Additional Resources</strong></p><p>- <strong>Webinar link</strong>: <a href="https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d" rel="nofollow">https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d</a></p><p><strong>Passcode</strong>: <i>BestYear2023!</i></p><p><i>----</i></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> dea43eb5-a647-4b21-8ecd-7e09cd3dc808 https://built-to-grow.simplecast.com/episodes/my-pl-M4BTZVUh Tue, 28 Mar 2023 08:00:00 +0000 1385 no full Being So Good That You Lose Clients Being So Good That You Lose Clients 412 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients. In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients. In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.

The better results you get them, the less likely they will stay with you.

What does this mean?

Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.

This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.

Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level decreases further, and they start to see results, bringing down the value they place on our services.

The better the results, the less they need us.... because they are no longer in pain, making them less motivated and less likely to stay.

This is the opposite of what many gym owners think and expect of their clients, but it happens.

So, how should you go about it?

Tune in to learn more!

Key Takeaways

- FitPro Growth Summit update (00:26)

- Why clients leave (02:31)

- The argument for annual contracts (05:51)

- The lifestyle client goals (09:55)

- Who is the ideal fitness client (11:10)

- Creating a client’s journey that will keep them motivated (15:34)

- How to target lifestyle fitness clients to your gym (21:06)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.</p><p>The better results you get them, the less likely they will stay with you.</p><p>What does this mean?</p><p>Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.</p><p>This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.</p><p>Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level decreases further, and they start to see results, bringing down the value they place on our services.</p><p>The better the results, the less they need us.... because they are no longer in pain, making them less motivated and less likely to stay.</p><p>This is the opposite of what many gym owners think and expect of their clients, but it happens.</p><p>So, how should you go about it?</p><p>Tune in to learn more!</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit update (00:26)</p><p>- Why clients leave (02:31)</p><p>- The argument for annual contracts (05:51)</p><p>- The lifestyle client goals (09:55)</p><p>- Who is the ideal fitness client (11:10)</p><p>- Creating a client’s journey that will keep them motivated (15:34)</p><p>- How to target lifestyle fitness clients to your gym (21:06)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1cca8352-0710-4861-977e-d98ff2470b41 https://built-to-grow.simplecast.com/episodes/being-so-good-that-you-lose-clients-tpVsfAST Thu, 23 Mar 2023 08:00:00 +0000 1845 no full 2023 Iron Circle Orlando Recap 2023 Iron Circle Orlando Recap 411 Tim Lyons and Randy Angsten In this episode, Tim and Randy recap the recent Iron Circle event in Orlando. Tune in to hear what happens during these events. In this episode, Tim and Randy recap the recent Iron Circle event in Orlando. Tune in to hear what happens during these events. You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.

It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.

Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.

Tim and Randy describe how it all went down in this episode and some of the reasons why you should join this group. But you have to qualify!

Tune in to learn more.

Key Takeaways

- What is the Iron Circle (01:16)

- How to qualify for the Iron Circle (03:47)

- The Iron Circle is much more than business (04:29)

- Recap of the Orlando event (07:41)

- Guest speaker at the Iron Circle event (09:28)

- Solving major problems with the help of your peers (12:54)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.</p><p>It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.</p><p>Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.</p><p>Tim and Randy describe how it all went down in this episode and some of the reasons why you should join this group. But you have to qualify!</p><p>Tune in to learn more.</p><p><strong>Key Takeaways</strong></p><p>- What is the Iron Circle (01:16)</p><p>- How to qualify for the Iron Circle (03:47)</p><p>- The Iron Circle is much more than business (04:29)</p><p>- Recap of the Orlando event (07:41)</p><p>- Guest speaker at the Iron Circle event (09:28)</p><p>- Solving major problems with the help of your peers (12:54)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 27c8dcdb-dfcb-462e-b8c0-db2b33506a2d https://built-to-grow.simplecast.com/episodes/2023-iron-circle-orlando-recap-n6hW0xPq Tue, 21 Mar 2023 08:00:00 +0000 1482 no full Cashflow Vs. Cashout Cashflow Vs. Cashout 410 Tim Lyons and Randy Angsten Can you bank on a big windfall as an exit plan for a gym business? Tune in to find out! Can you bank on a big windfall as an exit plan for a gym business? Tune in to find out! The exit plan of an independently owned gym business is seldom a big windfall of cash.

There we said it.

It might come as a surprise to you, but the gym business is not a cashout type of business. There will be a few cases here and there, but this is not something you can bank on for your retirement.

Most of the people who are successful in this business understand that a gym is a cash flow business.

This means that you create enough cash flows in your business to cover the base operating expenses, then have some excess which you can reinvest in other areas to build wealth.

How do you ensure your business is generating excess cash flow?

Tune in to find out!

Key Takeaways

- Gym business is a cash flow play (02:37)

- What’s your game plan as a gym owner (04:44)

- Knowing the end goal of your business (07:51)

- Systematize your business (13:11)

- Make your recurring revenue greater than base expenses (15:43)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>The exit plan of an independently owned gym business is seldom a big windfall of cash.</p><p>There we said it.</p><p>It might come as a surprise to you, but the gym business is not a cashout type of business. There will be a few cases here and there, but this is not something you can bank on for your retirement.</p><p>Most of the people who are successful in this business understand that a gym is a cash flow business.</p><p>This means that you create enough cash flows in your business to cover the base operating expenses, then have some excess which you can reinvest in other areas to build wealth.</p><p>How do you ensure your business is generating excess cash flow?</p><p>Tune in to find out!</p><p><strong>Key Takeaways</strong></p><p>- Gym business is a cash flow play (02:37)</p><p>- What’s your game plan as a gym owner (04:44)</p><p>- Knowing the end goal of your business (07:51)</p><p>- Systematize your business (13:11)</p><p>- Make your recurring revenue greater than base expenses (15:43)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> bfb9c3b3-4747-4bc2-9b0b-a52decc5593b https://built-to-grow.simplecast.com/episodes/cashflow-vs-cashout-vD3pDgDY Thu, 16 Mar 2023 08:00:00 +0000 1203 no full Go All In Or GTFO Go All In Or GTFO 409 Tim Lyons and Randy Angsten The fitness business is not for the faint-hearted; you have to be either all in or OUT. In this episode, Tim and Randy share the playbook of gym business success. The fitness business is not for the faint-hearted; you have to be either all in or OUT. In this episode, Tim and Randy share the playbook of gym business success. Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.

The point of this episode is simple. The fitness business is hard, there's no denying it. But if you want to succeed, you've got to be willing to go all in.

If you're not willing to put in the work, then get the hell out now and do something else. Because this game is not for the faint-hearted.

But here's the thing: it's not as difficult as it needs to be when you know where your time and attention need to be spent. You can win this game, there's no doubt about it, but you need the right mindset and the right strategies.

Tune in to this episode for some tough love on what it takes to succeed as a gym owner!

Key Takeaways

- Fitness growth summit update (00:29)

- Why there's resistance to raising rates in fitness (04:28)

- The value of fitness services (08:08)

- The gym business is not a hobby (09:17)

- Go all in to change your life (17:51)

- The playbook of gym business success (18:15)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Are you ready for some tough love? Because that&#39;s exactly what Tim and Randy are bringing you today.</p><p>The point of this episode is simple. The fitness business is hard, there&#39;s no denying it. But if you want to succeed, you&#39;ve got to be willing to go all in.</p><p>If you&#39;re not willing to put in the work, then get the hell out now and do something else. Because this game is not for the faint-hearted.</p><p>But here&#39;s the thing: it&#39;s not as difficult as it needs to be when you know where your time and attention need to be spent. You can win this game, there&#39;s no doubt about it, but you need the right mindset and the right strategies.</p><p>Tune in to this episode for some tough love on what it takes to succeed as a gym owner!</p><p><strong>Key Takeaways</strong></p><p>- Fitness growth summit update (00:29)</p><p>- Why there&#39;s resistance to raising rates in fitness (04:28)</p><p>- The value of fitness services (08:08)</p><p>- The gym business is not a hobby (09:17)</p><p>- Go all in to change your life (17:51)</p><p>- The playbook of gym business success (18:15)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9b92aea1-f444-48f8-a275-550d207275d6 https://built-to-grow.simplecast.com/episodes/go-all-in-or-gtfo-a_77Y_Hr Tue, 14 Mar 2023 08:00:00 +0000 1297 no full Small Tweaks to Make Big Changes Small Tweaks to Make Big Changes 408 Tim Lyons and Randy Angsten In this episode, Tim and Randy share some simple tweaks that will make a big difference in your cash flow cycles and greatly lower your stress. In this episode, Tim and Randy share some simple tweaks that will make a big difference in your cash flow cycles and greatly lower your stress. Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transform their business.

But this is not usually the case. Small changes in how you run your business will make all the difference. These little things have the greatest opportunity to stabilize your business.

And there’s no better place to start than at your financials. At the core of a lot of gym owner stress is managing cash flow and paying all your bills as they become due.

In this episode, Tim and Randy share some simple tweaks that will make a big difference in your cash flow cycles and greatly lower your stress.

Tune in

Key Takeaways

- Shift to twice-a-month payrolls (02:58)

- Weekly vs. monthly billings (06:00)

- Stabilize your business (08:19)

- How to reduce financial stresses (10:13)

- It’s the small things that make the difference (15:20)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transform their business.</p><p>But this is not usually the case. Small changes in how you run your business will make all the difference. These little things have the greatest opportunity to stabilize your business.</p><p>And there’s no better place to start than at your financials. At the core of a lot of gym owner stress is managing cash flow and paying all your bills as they become due.</p><p>In this episode, Tim and Randy share some simple tweaks that will make a big difference in your cash flow cycles and greatly lower your stress.</p><p>Tune in</p><p><strong>Key Takeaways</strong></p><p>- Shift to twice-a-month payrolls (02:58)</p><p>- Weekly vs. monthly billings (06:00)</p><p>- Stabilize your business (08:19)</p><p>- How to reduce financial stresses (10:13)</p><p>- It’s the small things that make the difference (15:20)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 07b1f369-5da2-4633-8795-284199793203 https://built-to-grow.simplecast.com/episodes/small-tweaks-to-make-big-changes-tuL9ONbK Thu, 09 Mar 2023 09:00:00 +0000 1123 no full Sports Performance Training Sports Performance Training 407 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss the sports performance training fitness business model. In this episode, Tim and Randy discuss the sports performance training fitness business model. A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.

Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.

While this would definitely be exciting and fun, this business model has numerous challenges.

For one, youth performance facilities are unsustainable due to their seasonal nature. You’ll always be scrambling for adult fitness clients during the offseason. What this then means is that you don’t have an identity for your business.

But this is not the only challenge…tune in as Tim and Randy dissect this model in this episode.

Key Takeaways

- Growth Summit update (00:26)

- The good and bad of a sports training model (01:49)

- Creating your business identity (04:04)

- The difficulty of marketing a sports facility (06:08)

- Select your piece of the pie (09:56)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.</p><p>Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.</p><p>While this would definitely be exciting and fun, this business model has numerous challenges.</p><p>For one, youth performance facilities are unsustainable due to their seasonal nature. You’ll always be scrambling for adult fitness clients during the offseason. What this then means is that you don’t have an identity for your business.</p><p>But this is not the only challenge…tune in as Tim and Randy dissect this model in this episode.</p><p><strong>Key Takeaways</strong></p><p>- Growth Summit update (00:26)</p><p>- The good and bad of a sports training model (01:49)</p><p>- Creating your business identity (04:04)</p><p>- The difficulty of marketing a sports facility (06:08)</p><p>- Select your piece of the pie (09:56)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 867ed556-1329-4a70-91d6-f5e3b75b4404 https://built-to-grow.simplecast.com/episodes/sports-performance-training-WjrlKcio Tue, 07 Mar 2023 09:00:00 +0000 766 no full Is This Holding You Back Is This Holding You Back 406 Tim Lyons and Randy Angsten Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is? Tim and Randy tell you exactly what’s holding you back in this episode. Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is? Tim and Randy tell you exactly what’s holding you back in this episode. Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?

It's time to stop wondering and start taking action.

You have to take complete responsibility for the success or failure of your business.

You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you'll be stuck putting out fires all day long.

Knowing the difference between being self-employed and being a business owner is key to making your life easier as a gym owner. To become a business owner, you have to have good systems and clear processes and run them consistently. That's what a business is all about.

In this episode, Tim and Randy outline what is holding you back from succeeding in your gym business and what to do about it.

Key Takeaways

- Why you aren't living up to your potential (01:30)

- Take complete responsibility for your business (02:41)

- Run the play (06:39)

- Do you have the right people in the right seats? (09:22)

- What do you want with your business? (11:17)

- Be proactive with your time, not reactive (14:55)

- Surround yourself with the right people (17:01)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Are you a gym owner who feels like you&#39;re not living up to your potential in your business? Do you feel like something is holding you back, but you&#39;re not quite sure what it is?</p><p>It&#39;s time to stop wondering and start taking action.</p><p>You have to take complete responsibility for the success or failure of your business.</p><p>You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you&#39;ll be stuck putting out fires all day long.</p><p>Knowing the difference between being self-employed and being a business owner is key to making your life easier as a gym owner. To become a business owner, you have to have good systems and clear processes and run them consistently. That&#39;s what a business is all about.</p><p>In this episode, Tim and Randy outline what is holding you back from succeeding in your gym business and what to do about it.</p><p><strong>Key Takeaways</strong></p><p>- Why you aren&#39;t living up to your potential (01:30)</p><p>- Take complete responsibility for your business (02:41)</p><p>- Run the play (06:39)</p><p>- Do you have the right people in the right seats? (09:22)</p><p>- What do you want with your business? (11:17)</p><p>- Be proactive with your time, not reactive (14:55)</p><p>- Surround yourself with the right people (17:01)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> bdecd486-ac3f-4672-ad29-8ce98612c155 https://built-to-grow.simplecast.com/episodes/is-this-holding-you-back-JJPjQXGy Thu, 02 Mar 2023 09:00:00 +0000 1578 no full Facebook Ads Facebook Ads 405 Tim Lyons and Randy Angsten In this episode, Tim and Randy share how to run a successful paid ads marketing strategy in your gym. Listen in! In this episode, Tim and Randy share how to run a successful paid ads marketing strategy in your gym. Listen in! If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.

You probably need a paid ads strategy to force growth.

As Tim and Randy have said many times in this podcast, you need multiple poles in the water to catch fitness clients in the marketplace.

Paid advertising, without a doubt, is the only predictable method of generating leads on demand.

In this episode, Tim and Randy share how to run a successful paid ads marketing strategy in your gym. Listen in!

Key Takeaways

- The only predictable method of generating leads (02:46)

- Can referrals sustain a business? (05:29)

- Finding and scaling winning campaigns (07:53)

- Forced split test in FB ads (10:29)

- Control the messaging in your marketing (13:13)

- Working with an ad agency (15:47)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.</p><p>You probably need a paid ads strategy to force growth.</p><p>As Tim and Randy have said many times in this podcast, you need multiple poles in the water to catch fitness clients in the marketplace.</p><p>Paid advertising, without a doubt, is the only predictable method of generating leads on demand.</p><p>In this episode, Tim and Randy share how to run a successful paid ads marketing strategy in your gym. Listen in!</p><p><strong>Key Takeaways</strong></p><p>- The only predictable method of generating leads (02:46)</p><p>- Can referrals sustain a business? (05:29)</p><p>- Finding and scaling winning campaigns (07:53)</p><p>- Forced split test in FB ads (10:29)</p><p>- Control the messaging in your marketing (13:13)</p><p>- Working with an ad agency (15:47)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> bd946fd5-69e5-4c8e-ac23-5008aeeaf9dd https://built-to-grow.simplecast.com/episodes/facebook-ads-cVCRWx8b Tue, 28 Feb 2023 09:00:00 +0000 1188 no full Your Only Goal This Year Your Only Goal This Year 404 Tim Lyons and Randy Angsten Is your monthly reoccurring revenue higher than your base operating expenses? If not, here’s how to do it before the end of the year. Is your monthly reoccurring revenue higher than your base operating expenses? If not, here’s how to do it before the end of the year. Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.

When you are at this point, your life changes. You don’t have to worry about covering upcoming expenses. You just focus on growth.

This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.

Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business, constantly worrying if they’ll be able to meet their monthly base expenses. They are essentially coming from behind every month.

This is very tough and causes a lot of stress to these gym owners as they have to make extra sales to keep the lights on every month.

For 2023, Tim and Randy want your only goal to be growing your gym business to a point where before even the month starts, you know that you have the revenue coming in to cover ALL your monthly expenses without having to make extra sales. 

Here’s how to do it….

Key Takeaways

- The best thing about a fitness business (01:17)

- The stress of living paycheck to paycheck (03:07)

- How to get clarity on your vision (04:05)

- Increase your retention to increase your reoccurring revenue (05:31)

- The cash flow game (08:55) 

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.</p><p>When you are at this point, your life changes. You don’t have to worry about covering upcoming expenses. You just focus on growth.</p><p>This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.</p><p>Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business, constantly worrying if they’ll be able to meet their monthly base expenses. They are essentially coming from behind every month.</p><p>This is very tough and causes a lot of stress to these gym owners as they have to make extra sales to keep the lights on every month.</p><p>For 2023, Tim and Randy want your only goal to be growing your gym business to a point where before even the month starts, you know that you have the revenue coming in to cover ALL your monthly expenses without having to make extra sales. </p><p>Here’s how to do it….</p><p><strong>Key Takeaways</strong></p><p>- The best thing about a fitness business (01:17)</p><p>- The stress of living paycheck to paycheck (03:07)</p><p>- How to get clarity on your vision (04:05)</p><p>- Increase your retention to increase your reoccurring revenue (05:31)</p><p>- The cash flow game (08:55) </p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 81a2ec0e-2c15-4bba-af2d-ab2fc6e2828a https://built-to-grow.simplecast.com/episodes/your-only-goal-this-year-KnP9_Mlp Thu, 23 Feb 2023 09:00:00 +0000 720 no full Free to Paid - The Spectrum of Marketing Free to Paid - The Spectrum of Marketing 403 Tim Lyons and Randy Angsten In this episode, Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI). In this episode, Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI). There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.

That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.

These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.

You'd rather have a lower but higher-quality lead flow with a higher purchasing intent.

How do you ensure this?

Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI).

Tune in!

Key Takeaways

- Volume of leads vs. quality of leads (02:40)

- Marketing is a process, not one thing (04:36)

- How to test your marketing (09:31)?

- The marketing metric that really matters (14:40)

- The problem with running challenges (18:02)

- Creating a long-term sustainable business (23:55)

Additional Resources

 - The Math of Marketing 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they&#39;ll end up making a lot of money.</p><p>That&#39;s the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.</p><p>These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.</p><p>You&#39;d rather have a lower but higher-quality lead flow with a higher purchasing intent.</p><p>How do you ensure this?</p><p>Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI).</p><p>Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Volume of leads vs. quality of leads (02:40)</p><p>- Marketing is a process, not one thing (04:36)</p><p>- How to test your marketing (09:31)?</p><p>- The marketing metric that really matters (14:40)</p><p>- The problem with running challenges (18:02)</p><p>- Creating a long-term sustainable business (23:55)</p><p><strong>Additional Resources</strong></p><p><strong> - </strong><a href="https://winninggym.com/math" rel="nofollow"><strong>The Math of Marketing </strong></a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6fc9b0e0-e985-4e53-b2af-0f3722d2cc76 https://built-to-grow.simplecast.com/episodes/free-to-paid-the-spectrum-of-marketing-C8IpKCoy Tue, 21 Feb 2023 09:00:00 +0000 1625 no full How to Increase Show Rates How to Increase Show Rates 402 Tim Lyons and Randy Angsten Listen in for some pro tips on how to get your prospects to show up for their consultations. Listen in for some pro tips on how to get your prospects to show up for their consultations. We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.

Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.

Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or their excitement for starting a fitness program.

What can you do about it as a gym owner?

Listen in for some pro tips on how to get your prospects to show up for their consultations.

Key Takeaways

- Why are people not showing up for the consultation (03:47)

- Meeting your prospects where they're at (05:40)

- Lowering your prospect's anxiety about starting a fitness program (07:37)

- Call your prospect before the appointment (08:40)

- Pro-tip to get rid of prospect's excuses (11:05)

- Learn how to get clients into your four falls (16:41)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We&#39;ve all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it&#39;s important to interrogate the reasons why some people just dont show up.</p><p>Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.</p><p>Tim and Randy believe the main reason why they don&#39;t show up is a loss of motivation between booking the appointment and the appointment time. They&#39;ve lost their mojo or their excitement for starting a fitness program.</p><p>What can you do about it as a gym owner?</p><p>Listen in for some pro tips on how to get your prospects to show up for their consultations.</p><p><strong>Key Takeaways</strong></p><p>- Why are people not showing up for the consultation (03:47)</p><p>- Meeting your prospects where they&#39;re at (05:40)</p><p>- Lowering your prospect&#39;s anxiety about starting a fitness program (07:37)</p><p>- Call your prospect before the appointment (08:40)</p><p>- Pro-tip to get rid of prospect&#39;s excuses (11:05)</p><p>- Learn how to get clients into your four falls (16:41)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> b733ed47-bf3c-4d8a-ae6e-aa58a3836a52 https://built-to-grow.simplecast.com/episodes/how-to-increase-show-rates-VMU_usM4 Thu, 16 Feb 2023 09:00:00 +0000 1229 no full The Reason You're Not Charging Enough The Reason You're Not Charging Enough 401 Tim Lyons and Randy Angsten There are several reasons why you might not be charging enough for your services in your gym business. Tune in to learn more. There are several reasons why you might not be charging enough for your services in your gym business. Tune in to learn more. There are several reasons why you might not be charging enough for your services in your gym business.

But the primary reason is that clients can't differentiate what you offer from your competition, so they just go to the cheapest.

Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.

And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity, self-confidence, etc.

These are priceless things that clients are ready to pay whatever you are charging for, provided you have something unique deliverable that will get them to these priceless end results.

How do you go about this? Tune in to learn more.

Key Takeaways

- 2023 FitPro Growth Summit Announcement (00:47)

- How different is your deliverable (03:39)

- What are your clients paying you for (04:59)

- We are not selling workouts (06:11)

- Don't even look at your competitors (09:07)

- Creative vs. competitive mindsets (10:02)

- Look internally, not externally (11:59)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There are several reasons why you might not be charging enough for your services in your gym business.</p><p>But the primary reason is that clients can&#39;t differentiate what you offer from your competition, so they just go to the cheapest.</p><p>Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.</p><p>And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity, self-confidence, etc.</p><p>These are priceless things that clients are ready to pay whatever you are charging for, provided you have something unique deliverable that will get them to these priceless end results.</p><p>How do you go about this? Tune in to learn more.</p><p><strong>Key Takeaways</strong></p><p>- 2023 FitPro Growth Summit Announcement (00:47)</p><p>- How different is your deliverable (03:39)</p><p>- What are your clients paying you for (04:59)</p><p>- We are not selling workouts (06:11)</p><p>- Don&#39;t even look at your competitors (09:07)</p><p>- Creative vs. competitive mindsets (10:02)</p><p>- Look internally, not externally (11:59)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 59e5f239-89e5-4220-81f6-b6339f0b0792 https://built-to-grow.simplecast.com/episodes/the-reason-youre-not-charging-enough-fgBseOFi Tue, 14 Feb 2023 09:00:00 +0000 903 no full It’s Time To Remove Yourself It’s Time To Remove Yourself 400 Tim Lyons and Randy Angsten In this 400th episode, Tim and Randy share tips on solving a big problem bothering gym owners. Tune in! In this 400th episode, Tim and Randy share tips on solving a big problem bothering gym owners. Tune in! Today we hit a very proud milestone for the podcast. We are at episode 400.

We are grateful for all gym owners who tune in twice a week to listen to Tim and Randy as they help you win this fitness business game. Thank you for all the feedback, reviews, and social media posts. We appreciate you.

To celebrate this milestone, we polled members in the Business Talk with Fitness Professionals Facebook Group to what they wanted to hear us talk about on this episode.

Most of you said they wanted to hear us talk about how a gym owner can remove themselves from the day-to-day operations of the gym.

If we use the Cash flow quadrant, most gym owners want to get from the self-employed quadrant to the business owner quadrant.

Tim and Randy share some tips on how you can become a business owner and get to do more with your time.

Tune in.

Key Takeaways

- The Cash Flow Quadrant (02:09)

- Self-employed vs. business owner (06:13)

- The role of an entrepreneur (14:07)

- SOP, processes, and systems in a business (16:13)

- Eliminate, delegate, automate (19:59)

- Success is disguised as hard work (27:37)

Additional Resources

- Clockwork: Design Your Business to Run Itself by Mike Michalowicz

- Rich Dad's CASHFLOW Quadrant: Rich Dad's Guide to Financial Freedom

------

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Today we hit a very proud milestone for the podcast. We are at episode 400.</p><p>We are grateful for all gym owners who tune in twice a week to listen to Tim and Randy as they help you win this fitness business game. Thank you for all the feedback, reviews, and social media posts. We appreciate you.</p><p>To celebrate this milestone, we polled members in the Business Talk with Fitness Professionals Facebook Group to what they wanted to hear us talk about on this episode.</p><p>Most of you said they wanted to hear us talk about how a gym owner can remove themselves from the day-to-day operations of the gym.</p><p>If we use the Cash flow quadrant, most gym owners want to get from the self-employed quadrant to the business owner quadrant.</p><p>Tim and Randy share some tips on how you can become a business owner and get to do more with your time.</p><p>Tune in.</p><p><strong>Key Takeaways</strong></p><p>- The Cash Flow Quadrant (02:09)</p><p>- Self-employed vs. business owner (06:13)</p><p>- The role of an entrepreneur (14:07)</p><p>- SOP, processes, and systems in a business (16:13)</p><p>- Eliminate, delegate, automate (19:59)</p><p>- Success is disguised as hard work (27:37)</p><p><strong>Additional Resources</strong></p><p>- Clockwork: <a href="https://mikemichalowicz.com/clockwork/" rel="nofollow">Design Your Business to Run Itself by Mike Michalowicz</a></p><p>- Rich Dad&#39;s CASHFLOW Quadrant: <a href="https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial/dp/1612680054" rel="nofollow">Rich Dad&#39;s Guide to Financial Freedom</a></p><p>------</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> fbb3a98a-3140-447e-8bee-afbd466ebc8a https://built-to-grow.simplecast.com/episodes/its-time-to-remove-yourself-hJNIt98u Thu, 09 Feb 2023 09:00:00 +0000 1730 no full How to Know If Your Service Is Good Enough How to Know If Your Service Is Good Enough 399 Tim Lyons and Randy Angsten In this episode, Tim and Randy share their thoughts on when good enough is good enough and where to go from there. In this episode, Tim and Randy share their thoughts on when good enough is good enough and where to go from there. Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.

The premise of this question comes from the fact that we all get those comments/complaints/suggestions from our clients on what we should do to improve our service.

In some cases, these comments are helpful as they help us deliver a better experience. But in some cases, you have to remain steadfast as an entrepreneur and don’t be easily persuaded by everything that comes across your ears.

There is no doubt that we should always strive to improve our service, but you have to be comfortable with the fact that you can’t please everybody.

In this episode, Tim and Randy share their thoughts on when good enough is good enough and where to go from there.

Tune in

Key Takeaways

- Details about our upcoming secret meeting (00:41)

- When is your service good enough? (04:39)

- You could always do better (06:02)

- What’s your brand promise to the marketplace? (08:33)

- Don’t be easily persuaded by every comment (10:39)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.</p><p>The premise of this question comes from the fact that we all get those comments/complaints/suggestions from our clients on what we should do to improve our service.</p><p>In some cases, these comments are helpful as they help us deliver a better experience. But in some cases, you have to remain steadfast as an entrepreneur and don’t be easily persuaded by everything that comes across your ears.</p><p>There is no doubt that we should always strive to improve our service, but you have to be comfortable with the fact that you can’t please everybody.</p><p>In this episode, Tim and Randy share their thoughts on when good enough is good enough and where to go from there.</p><p>Tune in</p><p><strong>Key Takeaways</strong></p><p>- Details about our upcoming secret meeting (00:41)</p><p>- When is your service good enough? (04:39)</p><p>- You could always do better (06:02)</p><p>- What’s your brand promise to the marketplace? (08:33)</p><p>- Don’t be easily persuaded by every comment (10:39)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6900fa15-0b8c-46f5-9fc4-3cf56ec229f7 https://built-to-grow.simplecast.com/episodes/how-to-know-if-your-service-is-good-enough-EzmCVlEX Tue, 07 Feb 2023 09:00:00 +0000 1175 no full Losing Clients Losing Clients 398 Tim Lyons and Randy Angsten Change is the biggest driver of attrition in a fitness business. Listen in for tips to prevent losing clients due to the inevitable change that will happen in your business. Change is the biggest driver of attrition in a fitness business. Listen in for tips to prevent losing clients due to the inevitable change that will happen in your business. One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change is positive; some people will always complain about it and leave.

Here at our gym, we recently undertook a major remodel where we changed everything. Unfortunately, this led to a massive loss of clients.

The good thing is some clients were coming back from the summer freezes, so we ended up with our delta even.   

But the point of this episode is how to mitigate client attrition due to change, especially change brought about by a coach leaving.

Tim and Randy share some invaluable lessons gym owners can learn on the best way to handle those inevitable changes in their gym.

Key Takeaways

- We are revamping our coaching program (01:25)

- Why clients leave (03:00)

- What went wrong with our remodel (06:38)

- Times of change drive attrition (08:05)

- Cultivating teamwork to minimize the impact of a coach leaving (10:07)

- Controlling the narrative around change (18:35)

- Don’t make price changes at the end of the year (23:41)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change is positive; some people will always complain about it and leave.</p><p>Here at our gym, we recently undertook a major remodel where we changed everything. Unfortunately, this led to a massive loss of clients.</p><p>The good thing is some clients were coming back from the summer freezes, so we ended up with our delta even.   </p><p>But the point of this episode is how to mitigate client attrition due to change, especially change brought about by a coach leaving.</p><p>Tim and Randy share some invaluable lessons gym owners can learn on the best way to handle those inevitable changes in their gym.</p><p><strong>Key Takeaways</strong></p><p>- We are revamping our coaching program (01:25)</p><p>- Why clients leave (03:00)</p><p>- What went wrong with our remodel (06:38)</p><p>- Times of change drive attrition (08:05)</p><p>- Cultivating teamwork to minimize the impact of a coach leaving (10:07)</p><p>- Controlling the narrative around change (18:35)</p><p>- Don’t make price changes at the end of the year (23:41)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> 592799f6-cb7f-40e2-8bc8-e0993c0489b2 https://built-to-grow.simplecast.com/episodes/losing-clients-EYwooaUi Thu, 02 Feb 2023 09:00:00 +0000 1652 no full ChatGPT ChatGPT 397 Tim Lyons and Randy Angsten We recently started using ChatGPT to create content, and it blew our minds with what it can do for a gym business. Tune in to hear what we found out. We recently started using ChatGPT to create content, and it blew our minds with what it can do for a gym business. Tune in to hear what we found out. You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.

You can use it for website content, blog posts, emails, sales copy, meal plans, and all client communications.

Granted, there is no perfect AI tool, but ChatGPT is damn close. It will do all the heavy lifting in your gym business as far as content goes.

As with every other technology, not everybody is convinced about ChatGPT, but we encourage you not to fight it but leverage it for your content needs. We have used it, and it blew our minds with what it can do.

Tune in to this episode to learn how their powerful AI tool can help you in your gym today.

Key Takeaways

- What is ChatGPT (01:47)

- How to use ChatGPT in your fitness business (04:41)

- Will AI replace human copywriters? (11:16)

- Fitness content you can create with AI (14:32)

Additional Resources

- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/

----

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.</p><p>You can use it for website content, blog posts, emails, sales copy, meal plans, and all client communications.</p><p>Granted, there is no perfect AI tool, but ChatGPT is damn close. It will do all the heavy lifting in your gym business as far as content goes.</p><p>As with every other technology, not everybody is convinced about ChatGPT, but we encourage you not to fight it but leverage it for your content needs. We have used it, and it blew our minds with what it can do.</p><p>Tune in to this episode to learn how their powerful AI tool can help you in your gym today.</p><p><strong>Key Takeaways</strong></p><p>- What is ChatGPT (01:47)</p><p>- How to use ChatGPT in your fitness business (04:41)</p><p>- Will AI replace human copywriters? (11:16)</p><p>- Fitness content you can create with AI (14:32)</p><p><strong>Additional Resources</strong></p><p>- Become a member of the Gym Shirt Club and receive a shirt every month:<strong> https://gymshirtclub.com/</strong></p><p>----</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c95a38d3-58e6-487b-b27d-fd89bdc3f1a7 https://built-to-grow.simplecast.com/episodes/chatgpt-hYLDg_Hr Tue, 31 Jan 2023 09:00:00 +0000 1132 no full New Kids On The Block New Kids On The Block 396 Tim Lyons and Randy Angsten There are new kids on the block, and we better understand how to work with them. In this episode, Tim and Randy discuss the entry of the Gen Z workforce into the fitness industry. There are new kids on the block, and we better understand how to work with them. In this episode, Tim and Randy discuss the entry of the Gen Z workforce into the fitness industry. A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.

Gen Z is unlike any other generation we have had before. They are even different from the millennials. The reality is that they are with us now in the workforce, and we better understand what drives them.

This generation grew up with full access to the internet, screens, and technology. This significantly impacts their worldview and, by extension, their social skills.

In the fitness industry, gym owners need to learn how this generation and their unique traits will impact their business.

Tune in to this episode as Tim and Randy discuss how best to work with these new kids on the block!

Key Takeaways

- Social skills for Gen Z (01:26)

- The declining value of hard work (04:37)

- The illusion of quick success (06:11)

- How gym owners can keep hold of younger coaches (13:20)

- What we offer our coaches here at our gym (15:36)

- What drives Gen Z? (18:43)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.</p><p>Gen Z is unlike any other generation we have had before. They are even different from the millennials. The reality is that they are with us now in the workforce, and we better understand what drives them.</p><p>This generation grew up with full access to the internet, screens, and technology. This significantly impacts their worldview and, by extension, their social skills.</p><p>In the fitness industry, gym owners need to learn how this generation and their unique traits will impact their business.</p><p>Tune in to this episode as Tim and Randy discuss how best to work with these new kids on the block!</p><p><strong>Key Takeaways</strong></p><p>- Social skills for Gen Z (01:26)</p><p>- The declining value of hard work (04:37)</p><p>- The illusion of quick success (06:11)</p><p>- How gym owners can keep hold of younger coaches (13:20)</p><p>- What we offer our coaches here at our gym (15:36)</p><p>- What drives Gen Z? (18:43)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c266482c-4541-40b4-b172-f8aada18ffef https://built-to-grow.simplecast.com/episodes/new-kids-on-the-block-OD0sG1bl Thu, 26 Jan 2023 09:00:00 +0000 1198 no full Does It Smell Different Does It Smell Different 395 Tim Lyons and Randy Angsten In this episode, Tim and Randy explain the key differences between semi-private personal training and large-group personal training. (It's not the number of people in a session) In this episode, Tim and Randy explain the key differences between semi-private personal training and large-group personal training. (It's not the number of people in a session) In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal training, or large group training/class-based concept.

Most gyms are running the large group concepts, but as we have talked about numerous times in this podcast, the semi-private model is better for different reasons.

One of these reasons is that you can provide your clients with a better experience and results, which means you can charge more, which makes a lot of business sense.

We believe if you're going to have both, or if you're going to introduce semi-private and already have large group training, then they need to have completely different deliverables for two.

They have to look different, smell different and taste different. It can't be the same delivery with fewer people.

In this episode, Tim and Randy explain the key differences between the two models and how to transition to semi-private personal training.

Key Takeaways

- The 3 fitness business concepts (01:24)

- Differences between classes and semi-private training (02:18)

- Can large group training and semi-private coexist with each other? 08:100

- How to coach in semi-private (11:29)

- Improving the customer experience (13:01)

Additional Resources

- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/

----

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal training, or large group training/class-based concept.</p><p>Most gyms are running the large group concepts, but as we have talked about numerous times in this podcast, the semi-private model is better for different reasons.</p><p>One of these reasons is that you can provide your clients with a better experience and results, which means you can charge more, which makes a lot of business sense.</p><p>We believe if you&#39;re going to have both, or if you&#39;re going to introduce semi-private and already have large group training, then they need to have completely different deliverables for two.</p><p>They have to look different, smell different and taste different. It can&#39;t be the same delivery with fewer people.</p><p>In this episode, Tim and Randy explain the key differences between the two models and how to transition to semi-private personal training.</p><p><strong>Key Takeaways</strong></p><p>- The 3 fitness business concepts (01:24)</p><p>- Differences between classes and semi-private training (02:18)</p><p>- Can large group training and semi-private coexist with each other? 08:100</p><p>- How to coach in semi-private (11:29)</p><p>- Improving the customer experience (13:01)</p><p><strong>Additional Resources</strong></p><p>- Become a member of the Gym Shirt Club and receive a shirt every month:<strong> https://gymshirtclub.com/</strong></p><p>----</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 630c172a-7f92-4012-8cbe-5878de405e62 https://built-to-grow.simplecast.com/episodes/does-it-smell-different-qXeObEjM Tue, 24 Jan 2023 09:00:00 +0000 1044 no full This Is Killing Your Cashflow This Is Killing Your Cashflow 394 Tim Lyons and Randy Angsten In this episode, Tim and Randy share the reasons why you should not cannibalize your recurring revenue for that big discounted sale. In this episode, Tim and Randy share the reasons why you should not cannibalize your recurring revenue for that big discounted sale. There are two trains of thought on the best way to sell gym/personal training memberships.

On the one hand, some people believe in collecting as much money as possible, even if it means giving a discount on the memberships. On the other hand, we have the recurring subscription model where you have some money coming in from your base memberships every month.

In our considered opinion, the recurring revenue model is the only way to grow your business and increase your profitability.

Building up your recurring revenues to be higher than your base operating expenses and growing the gap between these two is the surest way to have a thriving business.

If you go the other way and cannibalize your recurring revenues, you will have months where you can barely cover your base expenses. This is not good for your business as it keeps you in that state of always looking for the next big sale.

In this episode, Tim and Randy share the reasons why you should not fall for the excitement of a big sale and would rather focus on reoccurring revenues.

Key Takeaways

- The theme of the 2023 Growth Summit (01:30)

- Importance of cash flow to a business (02:31)

- Monthly recurring revenues vs. monthly expenses (06:21)

- Don’t live paycheck to paycheck (11:08)

- Align your expenses with your income (14:45)

- How to explode the growth and profitability of your business (16:15)

Additional Resources

- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/

----

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>There are two trains of thought on the best way to sell gym/personal training memberships.</p><p>On the one hand, some people believe in collecting as much money as possible, even if it means giving a discount on the memberships. On the other hand, we have the recurring subscription model where you have some money coming in from your base memberships every month.</p><p>In our considered opinion, the recurring revenue model is the only way to grow your business and increase your profitability.</p><p>Building up your recurring revenues to be higher than your base operating expenses and growing the gap between these two is the surest way to have a thriving business.</p><p>If you go the other way and cannibalize your recurring revenues, you will have months where you can barely cover your base expenses. This is not good for your business as it keeps you in that state of always looking for the next big sale.</p><p>In this episode, Tim and Randy share the reasons why you should not fall for the excitement of a big sale and would rather focus on reoccurring revenues.</p><p><strong>Key Takeaways</strong></p><p>- The theme of the 2023 Growth Summit (01:30)</p><p>- Importance of cash flow to a business (02:31)</p><p>- Monthly recurring revenues vs. monthly expenses (06:21)</p><p>- Don’t live paycheck to paycheck (11:08)</p><p>- Align your expenses with your income (14:45)</p><p>- How to explode the growth and profitability of your business (16:15)</p><p><strong>Additional Resources</strong></p><p>- Become a member of the Gym Shirt Club and receive a shirt every month:<strong> https://gymshirtclub.com/</strong></p><p>----</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 4845ee2b-0977-442c-b2fb-167a224ec860 https://built-to-grow.simplecast.com/episodes/this-is-killing-your-cashflow-HEEb6DXW Thu, 19 Jan 2023 09:00:00 +0000 1091 no full The Year of Action The Year of Action 393 Tim Lyons and Randy Angsten In this episode, Tim and Randy reveal the one thing that will help you achieve your fitness business goals in 2023. In this episode, Tim and Randy reveal the one thing that will help you achieve your fitness business goals in 2023. It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit some goals and missed others.

The question is, where do you want to see yourself at the end of 2023?

Having interacted with thousands of gym owners in our coaching programs, the No. 1 reason why many are unlikely to achieve the goals they set for themselves is failing to take action.

Goals and intentions are good, but you must follow them with action.

Tune in to this episode to learn how to make 2023 the year of action toward achieving your big goals.

Key Takeaways

- 2023 FitPro Summit Announcement (01:01)

- Nothing happens without action (01:53)

- The key to success (03:21)

- Are you willing to sprint when the distance is unknown (05:56)

- Set actionable goals (08:42)

- You fall to the level of your systems (10:42)

- Run the play (16:28)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit some goals and missed others.</p><p>The question is, where do you want to see yourself at the end of 2023?</p><p>Having interacted with thousands of gym owners in our coaching programs, the No. 1 reason why many are unlikely to achieve the goals they set for themselves is failing to take action.</p><p>Goals and intentions are good, but you must follow them with action.</p><p>Tune in to this episode to learn how to make 2023 the year of action toward achieving your big goals.</p><p><strong>Key Takeaways</strong></p><p>- 2023 FitPro Summit Announcement (01:01)</p><p>- Nothing happens without action (01:53)</p><p>- The key to success (03:21)</p><p>- Are you willing to sprint when the distance is unknown (05:56)</p><p>- Set actionable goals (08:42)</p><p>- You fall to the level of your systems (10:42)</p><p>- Run the play (16:28)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> 8f07b00e-453b-4dab-be0a-11e9b4e6f9c1 https://built-to-grow.simplecast.com/episodes/the-year-of-action-8rhNu2Ag Tue, 17 Jan 2023 19:30:26 +0000 1109 no full The Pitfalls of January The Pitfalls of January 392 Tim Lyons and Randy Angsten In this episode, Tim and Randy share tips on handling January in your fitness business and the pitfalls to avoid. In this episode, Tim and Randy share tips on handling January in your fitness business and the pitfalls to avoid. January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, but in reality, we are just recovering the numbers we lost over December.

For many typical gyms, the February numbers mirror those they had in November.

As for the New Year resolution crowd, we all know that most of them don’t stick long enough. If you are running a small group personal training model, like the one we recommend, these are not your ideal clients.

You’d much rather have lifestyle clients who are much stickier and willing to spend more.

In this episode, Tim and Randy share tips on handling January marketing in your fitness business and the pitfalls to avoid.

Key Takeaways

- ‘We don’t speak January’ (03:59)

- Don’t be everything to everybody (07:05)

- The pitfalls of running challenges (11:59)

- Is your marketing designed to convert a lead to a regular member? (13:02)

- Don’t burn down your market (17:42)

- Why large group training is the worst model to operate in (21:30)

Additional Resources

- FREE 7-Figure Semi-Private Gym Blueprint

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, but in reality, we are just recovering the numbers we lost over December.</p><p>For many typical gyms, the February numbers mirror those they had in November.</p><p>As for the New Year resolution crowd, we all know that most of them don’t stick long enough. If you are running a small group personal training model, like the one we recommend, these are not your ideal clients.</p><p>You’d much rather have lifestyle clients who are much stickier and willing to spend more.</p><p>In this episode, Tim and Randy share tips on handling January marketing in your fitness business and the pitfalls to avoid.</p><p><strong>Key Takeaways</strong></p><p>- ‘We don’t speak January’ (03:59)</p><p>- Don’t be everything to everybody (07:05)</p><p>- The pitfalls of running challenges (11:59)</p><p>- Is your marketing designed to convert a lead to a regular member? (13:02)</p><p>- Don’t burn down your market (17:42)</p><p>- Why large group training is the worst model to operate in (21:30)</p><p><strong>Additional Resources</strong></p><p>- FREE 7-Figure Semi-Private Gym <a href="https://profit-business-solutions.mykajabi.com/pl/2147641274" rel="nofollow">Blueprint</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> fba2b193-cb18-4205-bdaf-6b1dafb75e2f https://built-to-grow.simplecast.com/episodes/the-pitfalls-of-january-wDlDXMVv Thu, 12 Jan 2023 09:00:00 +0000 1495 no full The Purpose Of Profit The Purpose Of Profit 391 Tim Lyons and Randy Angsten In this episode, Tim and Randy share tips on investing your gym profits to grow and multiply your wealth. In this episode, Tim and Randy share tips on investing your gym profits to grow and multiply your wealth. As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the form of profits.

Now what?

Do you go buying toys with this profit, or do you use them in a way that serves you long term?

In this episode, Tim and Randy share some tips on how you can invest your profits to grow and multiply your wealth.

The first place you should be looking at is the amount of rent you are paying for your lease. Over the long term, it’s a lot of money that you can use to acquire property.

It makes a lot of sense to invest the profits in acquiring the building where your gym is based.

But there are other options as well.

Tune in as we go through strategies to increase your profitability, then make that profit work for you.

Key Takeaways

- The goal of our coaching program for gym owners (01:03)

- What are you doing to ensure profitability (02:02)

- Are your profits serving you? (04:03)

- The progression of a gym owner (08:02)

- The catch-22 of profitability and taxes (10:25)

Additional Resources

- FREE 7-Figure Semi-Private Gym Blueprint

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the form of profits.</p><p>Now what?</p><p>Do you go buying toys with this profit, or do you use them in a way that serves you long term?</p><p>In this episode, Tim and Randy share some tips on how you can invest your profits to grow and multiply your wealth.</p><p>The first place you should be looking at is the amount of rent you are paying for your lease. Over the long term, it’s a lot of money that you can use to acquire property.</p><p>It makes a lot of sense to invest the profits in acquiring the building where your gym is based.</p><p>But there are other options as well.</p><p>Tune in as we go through strategies to increase your profitability, then make that profit work for you.</p><p><strong>Key Takeaways</strong></p><p>- The goal of our coaching program for gym owners (01:03)</p><p>- What are you doing to ensure profitability (02:02)</p><p>- Are your profits serving you? (04:03)</p><p>- The progression of a gym owner (08:02)</p><p>- The catch-22 of profitability and taxes (10:25)</p><p><strong>Additional Resources</strong></p><p>- FREE 7-Figure Semi-Private Gym <a href="https://profit-business-solutions.mykajabi.com/pl/2147641274" rel="nofollow">Blueprint</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> cab6d6b7-ae90-4326-bdd9-8c2dfa35e46a https://built-to-grow.simplecast.com/episodes/the-purpose-of-profit-cQUAb1lc Tue, 10 Jan 2023 09:00:00 +0000 999 no full 2023 Prediction Show 2023 Prediction Show 390 Tim Lyons and Randy Angsten In this episode, Tim and Randy predict what will happen in the fitness industry in 2023. Listen in! In this episode, Tim and Randy predict what will happen in the fitness industry in 2023. Listen in! 2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years.

Unfortunately, around 30% of brick-and-mortar gyms didn’t make it.  

So, what does 2023 hold for our industry?

Tim and Randy have some predictions for the new year, and going by previous predictions, most of these will not be off the mark.

The greatest issue for 2023 is inflation and a looming recession. Some gym owners who make the wrong move will be out of business, but others will thrive in this environment.

Listen in to some of our predictions and how best to get ready to grab the opportunities that are ahead.

Key Takeaways

- Iron Circle update (00:50)

- It’s all about growth (02:09)

- More high-ticket programs (04:12)

- Middle-cost gyms will be hurt badly by rising expenses (07:36)

- How inflation/recession will impact gym owners (12:33)

- The renaissance of the micro tiny footprint gym (21:19)

- Location is more important than ever (22:40)

Additional Resources

- FREE 7-Figure Semi-Private Gym Blueprint

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years.</p><p>Unfortunately, around 30% of brick-and-mortar gyms didn’t make it.  </p><p>So, what does 2023 hold for our industry?</p><p>Tim and Randy have some predictions for the new year, and going by previous predictions, most of these will not be off the mark.</p><p>The greatest issue for 2023 is inflation and a looming recession. Some gym owners who make the wrong move will be out of business, but others will thrive in this environment.</p><p>Listen in to some of our predictions and how best to get ready to grab the opportunities that are ahead.</p><p><strong>Key Takeaways</strong></p><p>- Iron Circle update (00:50)</p><p>- It’s all about growth (02:09)</p><p>- More high-ticket programs (04:12)</p><p>- Middle-cost gyms will be hurt badly by rising expenses (07:36)</p><p>- How inflation/recession will impact gym owners (12:33)</p><p>- The renaissance of the micro tiny footprint gym (21:19)</p><p>- Location is more important than ever (22:40)</p><p><strong>Additional Resources</strong></p><p>- FREE 7-Figure Semi-Private Gym <a href="https://profit-business-solutions.mykajabi.com/pl/2147641274" rel="nofollow">Blueprint</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 51cdfdeb-c651-4d85-bc1e-7408e672da95 https://built-to-grow.simplecast.com/episodes/2023-prediction-show-l8qEEZyl Thu, 05 Jan 2023 09:00:00 +0000 1706 no full State Of the Industry Data Review State Of the Industry Data Review 389 Tim Lyons and Randy Angsten In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners are faring in this industry. In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners are faring in this industry. In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners are faring in this industry.

Some of the statistics in this report are scary, but some opportunities become apparent when you read through the report.

More than 10,600 gyms globally offered data for this report. Most of these were CrossFit-style class-based gyms, but the numbers show what we have been saying numerous times on this podcast about class-based gym business models.

The bottom line is that it's time to switch to a semi-private model because you cannot scale one-one personal training, and there are no profits to be made in class-based models.

Tune in to hear more about the report and some conclusions we can make from the data.

Key Takeaways

- State of the industry report (03:28)

- Eye-opening data from the report (05:37)

- The limitations of a class-based model (07:18)

- The fitness model for profitability (10:26)

- The average industry retention (12:10)

- Average net owner benefit (17:22)

- It's time to switch to a semi-private model (20:42).

- Secret, behind the curtains, meeting at our gym (23:02)

- The path is math (26:42)

Additional Resources

- FREE 7-Figure Semi-Private Gym Blueprint

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners are faring in this industry.</p><p>Some of the statistics in this report are scary, but some opportunities become apparent when you read through the report.</p><p>More than 10,600 gyms globally offered data for this report. Most of these were CrossFit-style class-based gyms, but the numbers show what we have been saying numerous times on this podcast about class-based gym business models.</p><p>The bottom line is that it&#39;s time to switch to a semi-private model because you cannot scale one-one personal training, and there are no profits to be made in class-based models.</p><p>Tune in to hear more about the report and some conclusions we can make from the data.</p><p><strong>Key Takeaways</strong></p><p>- State of the industry report (03:28)</p><p>- Eye-opening data from the report (05:37)</p><p>- The limitations of a class-based model (07:18)</p><p>- The fitness model for profitability (10:26)</p><p>- The average industry retention (12:10)</p><p>- Average net owner benefit (17:22)</p><p>- It&#39;s time to switch to a semi-private model (20:42).</p><p>- Secret, behind the curtains, meeting at our gym (23:02)</p><p>- The path is math (26:42)</p><p><strong>Additional Resources</strong></p><p>- FREE 7-Figure Semi-Private Gym <a href="https://profit-business-solutions.mykajabi.com/pl/2147641274" rel="nofollow">Blueprint</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3e997f77-e133-456c-b0eb-06700ad12c94 https://built-to-grow.simplecast.com/episodes/state-of-the-industry-data-review-Fv09RJwn Tue, 03 Jan 2023 09:00:00 +0000 1960 no full Systems Are Sexy Systems Are Sexy 388 Tim Lyons and Randy Angsten The new year period is often associated with whiz-bang marketing campaigns for fitness businesses. In this episode, Tim and Randy explain why these campaigns are not good for your business. The new year period is often associated with whiz-bang marketing campaigns for fitness businesses. In this episode, Tim and Randy explain why these campaigns are not good for your business. We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to bring in hundreds of new members to their businesses.

But Tim and Randy believe that this is the wrong way to go about it.

Focusing on these marketing campaigns that bring in an influx of new clients is just a recipe for chaos.

Instead, we recommend that you focus on systems that allow you to grow and scale your business sustainably.

With systems in place, you can then have marketing campaigns that bring in people all year round but in a way that doesn’t overwhelm your business and allows you to provide the level of service your clients expect and deserve.

That’s the sexiness of systems.

Key Takeaways

- Fall to the level of your systems (01:48)

- How to grow and scale your business (03:11)

- Can your business take an influx of new clients (04:12)

- A systems-based fitness business (09:54)

- Keep everything simple (13:52)

- How to have the best year of your fitness business (14:49)

- Build your business around recurring revenue (18:19)

Additional Resources

- FREE 7-Figure Semi-Private Gym Blueprint

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to bring in hundreds of new members to their businesses.</p><p>But Tim and Randy believe that this is the wrong way to go about it.</p><p>Focusing on these marketing campaigns that bring in an influx of new clients is just a recipe for chaos.</p><p>Instead, we recommend that you focus on systems that allow you to grow and scale your business sustainably.</p><p>With systems in place, you can then have marketing campaigns that bring in people all year round but in a way that doesn’t overwhelm your business and allows you to provide the level of service your clients expect and deserve.</p><p>That’s the sexiness of systems.</p><p><strong>Key Takeaways</strong></p><p>- Fall to the level of your systems (01:48)</p><p>- How to grow and scale your business (03:11)</p><p>- Can your business take an influx of new clients (04:12)</p><p>- A systems-based fitness business (09:54)</p><p>- Keep everything simple (13:52)</p><p>- How to have the best year of your fitness business (14:49)</p><p>- Build your business around recurring revenue (18:19)</p><p><strong>Additional Resources</strong></p><p>- FREE 7-Figure Semi-Private Gym <a href="https://profit-business-solutions.mykajabi.com/pl/2147641274" rel="nofollow">Blueprint</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 0ef8c935-19e9-4609-92de-5c13c125ac1f https://built-to-grow.simplecast.com/episodes/systems-are-sexy-8EzjupCn Thu, 29 Dec 2022 09:00:00 +0000 1298 no full It's Not Rocket Science It's Not Rocket Science 387 Tim Lyons and Randy Angsten In this episode, Tim and Randy share the simple path to success for gym owners. (It's not rocket science) In this episode, Tim and Randy share the simple path to success for gym owners. (It's not rocket science) When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.

Unfortunately, many gym owners we come across tend to have an emotional attachment to their business which hinders their decision-making.

A case in point is a gym owner in our Iron Circle who doesn't want to increase the rates of old members who are on much lower rates than newer members because he doesn't want to rock the boat. He doesn't want to lose these people because they have been there for a long time.

Yet the math clearly shows that he could provide a much better service to all clients if he raised rates for everybody.

This is just one example of emotional decision-making, but we see it all the time.

The key to succeeding in this business is to follow the math, and you'll never go wrong.

Key Takeaways

- It's math, not rocket science (02:12)

- What's your revenue per client (04:37)

- The path is math (06:45)

- Revenue is the driver of a business (08:55)

- Standards over emotions (13:55)

- The math of marketing (16:48)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When it comes to a fitness business, it&#39;s not rocket science; the path is simple if you just follow the math.</p><p>Unfortunately, many gym owners we come across tend to have an emotional attachment to their business which hinders their decision-making.</p><p>A case in point is a gym owner in our Iron Circle who doesn&#39;t want to increase the rates of old members who are on much lower rates than newer members because he doesn&#39;t want to rock the boat. He doesn&#39;t want to lose these people because they have been there for a long time.</p><p>Yet the math clearly shows that he could provide a much better service to all clients if he raised rates for everybody.</p><p>This is just one example of emotional decision-making, but we see it all the time.</p><p>The key to succeeding in this business is to follow the math, and you&#39;ll never go wrong.</p><p><strong>Key Takeaways</strong></p><p>- It&#39;s math, not rocket science (02:12)</p><p>- What&#39;s your revenue per client (04:37)</p><p>- The path is math (06:45)</p><p>- Revenue is the driver of a business (08:55)</p><p>- Standards over emotions (13:55)</p><p>- The math of marketing (16:48)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 31fb225f-438d-4ca5-9b4e-a12bf703f35b https://built-to-grow.simplecast.com/episodes/its-not-rocket-science-1MRR1QTt Tue, 27 Dec 2022 09:00:00 +0000 1160 no full Selling Fitness Vs. Selling Your Service Selling Fitness Vs. Selling Your Service 386 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about the two types of selling that have to happen to get a fitness client. In this episode, Tim and Randy talk about the two types of selling that have to happen to get a fitness client. For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness triangle.

You can think of it as the warm traffic that readily responds to a fitness ad and is likely to change gym membership from one gym to another fairly frequently.

At the bottom of the fitness awareness triangle is the vast population who don’t even know the connection between fitness, weight, and the health problems they face.

We are leaving a lot on the table by failing to educate these masses about the benefits of working out regularly.

The problem with only targeting the small segment at the top of the triangle is that we compete with all other fitness facilities for these people, making marketing expensive.

We also have to sell our services to the bottom of the triangle.

How do you do it?

Tune in to find out some ways we think you can do it!

Key Takeaways

- The 2 types of selling fitness (01:32)

- The fitness marketplace awareness triangle (02:08)

- How to market to each of the segments (05:55)

- Content-based marketing (06:43)

- Attack the bottom of the triangle (08:38)

- The challenge of selling fitness (14:15)

- Fitness marketing has to change (17:50)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness triangle.</p><p>You can think of it as the warm traffic that readily responds to a fitness ad and is likely to change gym membership from one gym to another fairly frequently.</p><p>At the bottom of the fitness awareness triangle is the vast population who don’t even know the connection between fitness, weight, and the health problems they face.</p><p>We are leaving a lot on the table by failing to educate these masses about the benefits of working out regularly.</p><p>The problem with only targeting the small segment at the top of the triangle is that we compete with all other fitness facilities for these people, making marketing expensive.</p><p>We also have to sell our services to the bottom of the triangle.</p><p>How do you do it?</p><p>Tune in to find out some ways we think you can do it!</p><p><strong>Key Takeaways</strong></p><p>- The 2 types of selling fitness (01:32)</p><p>- The fitness marketplace awareness triangle (02:08)</p><p>- How to market to each of the segments (05:55)</p><p>- Content-based marketing (06:43)</p><p>- Attack the bottom of the triangle (08:38)</p><p>- The challenge of selling fitness (14:15)</p><p>- Fitness marketing has to change (17:50)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 738ef094-61c3-4079-b388-2e0aac0d295a https://built-to-grow.simplecast.com/episodes/selling-fitness-vs-selling-your-service-TfjddkGq Thu, 22 Dec 2022 09:00:00 +0000 1368 no full How To Never Run Out of Leads Again How To Never Run Out of Leads Again 385 Tim Lyons and Randy Angsten Tim and Randy share a powerful strategy to never scramble or spend money to get leads again. Tim and Randy share a powerful strategy to never scramble or spend money to get leads again. Quality leads are, without a doubt, the lifeline of a successful fitness business.

No gym owner can ever claim to have a 100% retention rate, which means we need leads to have the desired membership at any time.

The question then is, how much money are you paying for your leads?

In this episode, Tim and Randy share a powerful strategy we use here and with our coaching clients. With this strategy, you’ll never have to scramble or spend money to get leads again.

It’s more of a long-term tactical play that any gym owner can use and win.

Listen in and go implement it in your business in 2023!

Key Takeaways

- Tactical play to get more leads (02:12)

- Value-based marketing vs. direct response (03:57)

- Owning your traffic (04:49)

- Using Kajabi to deliver value (07:19)

- Play the long game with content (08:53)

- Why you should give it all away (10:54)

Additional Resources

- Kajabi Affiliate Link 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Quality leads are, without a doubt, the lifeline of a successful fitness business.</p><p>No gym owner can ever claim to have a 100% retention rate, which means we need leads to have the desired membership at any time.</p><p>The question then is, how much money are you paying for your leads?</p><p>In this episode, Tim and Randy share a powerful strategy we use here and with our coaching clients. With this strategy, you’ll never have to scramble or spend money to get leads again.</p><p>It’s more of a long-term tactical play that any gym owner can use and win.</p><p>Listen in and go implement it in your business in 2023!</p><p><strong>Key Takeaways</strong></p><p>- Tactical play to get more leads (02:12)</p><p>- Value-based marketing vs. direct response (03:57)</p><p>- Owning your traffic (04:49)</p><p>- Using Kajabi to deliver value (07:19)</p><p>- Play the long game with content (08:53)</p><p>- Why you should give it all away (10:54)</p><p><strong>Additional Resources</strong></p><p><strong>- </strong>Kajabi <a href="https://app.kajabi.com/r/8LbWf47P" rel="nofollow"><strong>Affiliate Link </strong></a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3ff67dcb-abb5-4990-8afd-1d2668ff30fd https://built-to-grow.simplecast.com/episodes/how-to-never-run-out-of-leads-again-hHc2A58c Tue, 20 Dec 2022 09:00:00 +0000 1013 no full How To Fix Your Finances With Shawn Hanquist How To Fix Your Finances With Shawn Hanquist 384 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Shawn of FIT CFO to help us make sense of all the financial metrics in a fitness business. In this episode, Tim and Randy are joined by Shawn of FIT CFO to help us make sense of all the financial metrics in a fitness business. Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.

Shawn works with gym owners and online fitness coaches to help them understand their P&L numbers, balance sheet, and all those other financial  numbers.

As a gym owner, the only way to measure the health of your business is through financial reports. Yet, for some reason, some gym owners completely avoid it.

You cannot make sound decisions and take meaningful action without getting insight from your financial numbers.

Perhaps you are nervous about your financials because you fear the numbers might expose you, but you need to overcome this fear quickly to help grow your business.

In this episode, Shawn takes us through some important financial numbers that every gym owner should know and how to make projections for your business. 

Tune in!

Key Takeaways

- Accounting 101 (02:43)

- Overcoming the anxiety of sharing your financial reports (04:32)

- What’s a good net profit margin (06:13)

- Owner’s benefit expense (09:00)

- Cashflow is the lifeblood of your business (10:15)

- Biggest mistakes gym owners are making (25:41)

Additional Resources

Connect with Shawn Hanquist

Website: FIT CFO

Socials: www.fitcfo.com/social

----

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.</p><p>Shawn works with gym owners and online fitness coaches to help them understand their P&amp;L numbers, balance sheet, and all those other financial  numbers.</p><p>As a gym owner, the only way to measure the health of your business is through financial reports. Yet, for some reason, some gym owners completely avoid it.</p><p>You cannot make sound decisions and take meaningful action without getting insight from your financial numbers.</p><p>Perhaps you are nervous about your financials because you fear the numbers might expose you, but you need to overcome this fear quickly to help grow your business.</p><p>In this episode, Shawn takes us through some important financial numbers that every gym owner should know and how to make projections for your business. </p><p>Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Accounting 101 (02:43)</p><p>- Overcoming the anxiety of sharing your financial reports (04:32)</p><p>- What’s a good net profit margin (06:13)</p><p>- Owner’s benefit expense (09:00)</p><p>- Cashflow is the lifeblood of your business (10:15)</p><p>- Biggest mistakes gym owners are making (25:41)</p><p><strong>Additional Resources</strong></p><p><strong>Connect with </strong>Shawn Hanquist</p><p>Website:<a href="https://www.fitcfo.com/" rel="nofollow"> FIT CFO</a></p><p>Socials: <a href="https://www.fitcfo.com/social" rel="nofollow">www.fitcfo.com/social</a></p><p>----</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> dd028f3d-4f0f-47f8-9fd9-e8f9a2715d44 https://built-to-grow.simplecast.com/episodes/how-to-fix-your-finances-with-shawn-hanquist-OY2uB0kC Thu, 15 Dec 2022 09:00:00 +0000 2028 no full Role Creation Vs Role Fulfillment Role Creation Vs Role Fulfillment 383 Tim Lyons and Randy Angsten In this episode, Tim and Randy go through the 5 questions you should consider before creating a new role in your fitness business. Check them out! In this episode, Tim and Randy go through the 5 questions you should consider before creating a new role in your fitness business. Check them out! One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.

A case in point is something we hear a lot; a gym owner is approached by someone like a nutritionist or a dietician who wants to partner with the business. The gym owner now goes out of their way to create this role. This happens with other services as well.

We all know that having nutrition built into your programs will help your client achieve better results, but at the same time, when you lean on a third party for this service, you are opening up a can of worms.

If you want to add a new profit center/service to your business, Tim and Randy recommend that it should be in-house.

But before you get to this point, you should consider dialing in your core offering before thinking about other profit centers.

In fact, we have a 5-question filter that gym owners should use before they consider bringing in a new service to their business.  

Tune in to hear more about it.

Key Takeaways

- Accelerator coaching program for gym owners (00:44)

- Should you bring in a new service to your business? (03:11)

- Role creation vs. role fulfillment (03:40)

- Solidify your main thing first (06:02)

- More is not better (07:35)

- Third-party vs. inhouse services (08:24)

- 5 Question filter before bringing in a new profit center (12:52)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.</p><p>A case in point is something we hear a lot; a gym owner is approached by someone like a nutritionist or a dietician who wants to partner with the business. The gym owner now goes out of their way to create this role. This happens with other services as well.</p><p>We all know that having nutrition built into your programs will help your client achieve better results, but at the same time, when you lean on a third party for this service, you are opening up a can of worms.</p><p>If you want to add a new profit center/service to your business, Tim and Randy recommend that it should be in-house.</p><p>But before you get to this point, you should consider dialing in your core offering before thinking about other profit centers.</p><p>In fact, we have a 5-question filter that gym owners should use before they consider bringing in a new service to their business.  </p><p>Tune in to hear more about it.</p><p><strong>Key Takeaways</strong></p><p>- Accelerator coaching program for gym owners (00:44)</p><p>- Should you bring in a new service to your business? (03:11)</p><p>- Role creation vs. role fulfillment (03:40)</p><p>- Solidify your main thing first (06:02)</p><p>- More is not better (07:35)</p><p>- Third-party vs. inhouse services (08:24)</p><p>- 5 Question filter before bringing in a new profit center (12:52)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> f83aad62-ae63-4984-8360-f919a09f0e9e https://built-to-grow.simplecast.com/episodes/role-creation-vs-role-fulfillment-poOWfzXE Tue, 13 Dec 2022 09:00:00 +0000 1127 no full Know Your Role Know Your Role 382 Tim Lyons and Randy Angsten In this episode, Tim and Randy break down the roles of a gym owner and the tasks that have the greatest ROI on your time. In this episode, Tim and Randy break down the roles of a gym owner and the tasks that have the greatest ROI on your time. In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.

When things get a bit tough in the business, many gym owners find themselves going back to the comfort zone of the training floor. This is what they love and have done for years before they decided to become an entrepreneur.

Nobody can begrudge you from doing what you love, but the reality of being a gym owner is that you are responsible for growing the business. You are responsible for paying your staff, leases, and other crucial details to keep the lights on.

Being on the training floor and connecting with your clients is all good, but this isn’t your primary role.

To be a successful gym owner, you must know your role and where to spend your time. In this episode, Tim and Randy break down the roles of a gym owner and the tasks that have the greatest ROI on your time. 

Key Takeaways

- Keynote speakers for the FitPro Growth Summit (01:03)

- What’s the role of a gym owner (03:40)

- Should an owner be on the training floor? (05:15)

- The path is math (06:07)

- Who, not how (09:21)

- Nobody will come to save you (11:20)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.</p><p>When things get a bit tough in the business, many gym owners find themselves going back to the comfort zone of the training floor. This is what they love and have done for years before they decided to become an entrepreneur.</p><p>Nobody can begrudge you from doing what you love, but the reality of being a gym owner is that you are responsible for growing the business. You are responsible for paying your staff, leases, and other crucial details to keep the lights on.</p><p>Being on the training floor and connecting with your clients is all good, but this isn’t your primary role.</p><p>To be a successful gym owner, you must know your role and where to spend your time. In this episode, Tim and Randy break down the roles of a gym owner and the tasks that have the greatest ROI on your time. </p><p><strong>Key Takeaways</strong></p><p>- Keynote speakers for the FitPro Growth Summit (01:03)</p><p>- What’s the role of a gym owner (03:40)</p><p>- Should an owner be on the training floor? (05:15)</p><p>- The path is math (06:07)</p><p>- Who, not how (09:21)</p><p>- Nobody will come to save you (11:20)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c2179536-1fe1-470f-a94f-16aaecc6f2eb https://built-to-grow.simplecast.com/episodes/know-your-role-f7nPS2KV Thu, 08 Dec 2022 09:00:00 +0000 981 no full Experience Is The X Factor Experience Is The X Factor 381 Tim Lyons and Randy Angsten With more and more gyms popping up post-Covid, it's time to up your game to beat the competition. Listen in for tips on how to do it. With more and more gyms popping up post-Covid, it's time to up your game to beat the competition. Listen in for tips on how to do it. I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openings all around.

What does this mean for current gym owners?

It means we've got to up our game to beat the increased competition. And the only to do so is by leaning on the experience clients get in your business.

Everybody is offering fitness, but the X-factor is the X-perience.

This is something that is fully in your control, and nobody else can match it because it's your experience. Nobody else can do it as you do.

So, how do you ensure clients are getting the best experience ever in your gym?

Tune in to find out!

Key Takeaways

- More gyms popping up everywhere (02:50)

- How to beat the competition (03:25)

- Experience is the X-factor (03:54)

- Clients are looking for results and experience (06:03)

- Experience is the big differentiator (11:56)

- Control your product to control the experience (13:49)

- There's always room to get better (16:01)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>I don&#39;t know about your area, but there seem to be more gyms opening at a rate we&#39;ve not seen before. Gym after gym popping up and grand openings all around.</p><p>What does this mean for current gym owners?</p><p>It means we&#39;ve got to up our game to beat the increased competition. And the only to do so is by leaning on the experience clients get in your business.</p><p>Everybody is offering fitness, but the X-factor is the X-perience.</p><p>This is something that is fully in your control, and nobody else can match it because it&#39;s your experience. Nobody else can do it as you do.</p><p>So, how do you ensure clients are getting the best experience ever in your gym?</p><p>Tune in to find out!</p><p><strong>Key Takeaways</strong></p><p>- More gyms popping up everywhere (02:50)</p><p>- How to beat the competition (03:25)</p><p>- Experience is the X-factor (03:54)</p><p>- Clients are looking for results and experience (06:03)</p><p>- Experience is the big differentiator (11:56)</p><p>- Control your product to control the experience (13:49)</p><p>- There&#39;s always room to get better (16:01)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> dd14b741-6762-46f5-bb4d-81800c215edf https://built-to-grow.simplecast.com/episodes/experience-is-the-x-factor-wKtlP2r8 Tue, 06 Dec 2022 09:00:00 +0000 1147 no full Staff Development For Personal Trainers Staff Development For Personal Trainers 380 Tim Lyons and Randy Angsten One of the biggest challenges in the fitness industry is employee retention. Tune in to this episode as Tim and Randy share some valuable tips to help you keep your staff longer. One of the biggest challenges in the fitness industry is employee retention. Tune in to this episode as Tim and Randy share some valuable tips to help you keep your staff longer. One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer is less than one year.

Historically, we’ve had a very high turnover as an industry which is a pain for a lot of gym owners. In fact, the fitness industry has the highest turnover of all industries.

There are many theories advanced as to why trainers get their certifications only to work less than a year before moving to something else, but in this episode, Tim and Randy look at some of the things you can do in your gym to keep your staff longer.

One of these things is staff training. Personal trainers want to feel equipped through education to handle their work. This is more important to them than anything else.

Another important thing is to have a bigger mission in your business that you can then sell to your staff. This is particularly important to the younger generations who want to feel part of something bigger.

Tune in to this episode as Tim and Randy share some valuable tips to help you keep your staff longer.

Key Takeaways

- FitPro Growth Summit 2023 update (00:40)

- The average career lifespan of a personal trainer (02:48)

- Career progression in the fitness industry (03:20)

- DISC Assessment for trainers (04:50)

- Be OKAY with trainers leaving (06:28)

- What drives/motivates personal trainers? (11:22)

- How to get your team buy-in to your mission (14:07)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer is less than one year.</p><p>Historically, we’ve had a very high turnover as an industry which is a pain for a lot of gym owners. In fact, the fitness industry has the highest turnover of all industries.</p><p>There are many theories advanced as to why trainers get their certifications only to work less than a year before moving to something else, but in this episode, Tim and Randy look at some of the things you can do in your gym to keep your staff longer.</p><p>One of these things is staff training. Personal trainers want to feel equipped through education to handle their work. This is more important to them than anything else.</p><p>Another important thing is to have a bigger mission in your business that you can then sell to your staff. This is particularly important to the younger generations who want to feel part of something bigger.</p><p>Tune in to this episode as Tim and Randy share some valuable tips to help you keep your staff longer.</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit 2023 update (00:40)</p><p>- The average career lifespan of a personal trainer (02:48)</p><p>- Career progression in the fitness industry (03:20)</p><p>- DISC Assessment for trainers (04:50)</p><p>- Be OKAY with trainers leaving (06:28)</p><p>- What drives/motivates personal trainers? (11:22)</p><p>- How to get your team buy-in to your mission (14:07)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 42055e75-059f-4ce6-8632-8d9141c33eb1 https://built-to-grow.simplecast.com/episodes/staff-development-for-personal-trainers-sOE_c5bZ Thu, 01 Dec 2022 09:00:00 +0000 1325 no full Information Vs. Application Information Vs. Application 379 Tim Lyons and Randy Angsten In this episode, Tim and Randy outline what lies between you and the business you've always wanted to have. It's all about taking action. In this episode, Tim and Randy outline what lies between you and the business you've always wanted to have. It's all about taking action. As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business?

If you didn't, take a hard look at yourself because, at the end of the day, if you don't do anything, nothing will ever change.

As gym owners, we sometimes hold our clients to a higher standard than we normally hold ourselves. If our clients want a result, we give them everything they need and hold them accountable.

But in our case, we have all the information we need, but we fail to take action. There is no shortage of business information from different sources. This podcast alone has 379 episodes on different aspects of running a successful gym business.

The key is that at the end of the day, you must decide to take action; nobody will do it for you. Application has to follow information. 

Just do it!

Key Takeaways

- Business Accelerator Coaching Program announcement (00:37)

- Do you really need more information (01:49)

- Application has to follow information (02:33)

- If you don't do anything, nothing will happen (08:09)

- Bet on yourself and take the next step (10:13)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business?</p><p>If you didn&#39;t, take a hard look at yourself because, at the end of the day, if you don&#39;t do anything, nothing will ever change.</p><p>As gym owners, we sometimes hold our clients to a higher standard than we normally hold ourselves. If our clients want a result, we give them everything they need and hold them accountable.</p><p>But in our case, we have all the information we need, but we fail to take action. There is no shortage of business information from different sources. This podcast alone has 379 episodes on different aspects of running a successful gym business.</p><p>The key is that at the end of the day, you must decide to take action; nobody will do it for you. Application has to follow information. </p><p>Just do it!</p><p><strong>Key Takeaways</strong></p><p>- Business Accelerator Coaching Program announcement (00:37)</p><p>- Do you really need more information (01:49)</p><p>- Application has to follow information (02:33)</p><p>- If you don&#39;t do anything, nothing will happen (08:09)</p><p>- Bet on yourself and take the next step (10:13)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 25f0b2e5-806a-468c-bb95-c13b47b9de5b https://built-to-grow.simplecast.com/episodes/information-vs-application-77TplEXM Tue, 29 Nov 2022 09:00:00 +0000 1110 no full How To Maximize Profitability With Efficiency How To Maximize Profitability With Efficiency 378 Tim Lyons and Randy Angsten In this episode, Tim and Randy share tips on making your business more efficient. In this episode, Tim and Randy share tips on making your business more efficient. How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?

Most business owners don’t understand where potential customers and even existing ones struggle while doing business with them.

In this episode, Tim and Randy are talking about inefficiencies in business and how they impact profitability.

In the case of a gym owner, you should constantly look at areas where you can be more efficient. It can be in how you conduct your training sessions, payment process, ease of booking appointments, etc.

Tim recently rebranded his gym, now known as Legacy Personal Training to bring even more efficiency. The layout of the new gym and everything makes the training sessions much more efficient, which definitely impacts profitability.  

Listen in for tips on how you can improve efficiency in your business and make more money!

Key Takeaways

- FitPro Growth Summit update (01:22)

- Inefficiencies in business (03:34)

- Changes we’ve made to be more efficient (05:14)

- Efficiency equals scale (11:30)

- The goal of any business (12:04)

- An efficiency audit for your business (13:47)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?</p><p>Most business owners don’t understand where potential customers and even existing ones struggle while doing business with them.</p><p>In this episode, Tim and Randy are talking about inefficiencies in business and how they impact profitability.</p><p>In the case of a gym owner, you should constantly look at areas where you can be more efficient. It can be in how you conduct your training sessions, payment process, ease of booking appointments, etc.</p><p>Tim recently rebranded his gym, now known as Legacy Personal Training to bring even more efficiency. The layout of the new gym and everything makes the training sessions much more efficient, which definitely impacts profitability.  </p><p>Listen in for tips on how you can improve efficiency in your business and make more money!</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit update (01:22)</p><p>- Inefficiencies in business (03:34)</p><p>- Changes we’ve made to be more efficient (05:14)</p><p>- Efficiency equals scale (11:30)</p><p>- The goal of any business (12:04)</p><p>- An efficiency audit for your business (13:47)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 60122c37-6017-40bb-bee7-26b7c8fa7765 https://built-to-grow.simplecast.com/episodes/how-to-maximize-profitability-with-efficiency-cgng5fno Thu, 24 Nov 2022 09:00:00 +0000 1032 no full Is It Time To Change Your Model Is It Time To Change Your Model 377 Tim Lyons and Randy Angsten In this episode, Zach Columbia joins Tim to talk about transitioning from boot camp training to the semi-private model. In this episode, Zach Columbia joins Tim to talk about transitioning from boot camp training to the semi-private model. We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have made a full transition in our training facility.

We have also helped a lot of gym owners transition through our coaching program.

In this episode, Zach and Tim discuss how we transitioned over the years to where we are now.

Zach has been the Fitness Director during this time and assures gym owners that the transition is not as hard as they might think.

Tune in to hear how we went about it.

Key Takeaways

- The transition from boot camp to semi-private model (03:21)

- Take a hard look at the data (05:40)

- What is semi-private training (08:59)

 - The best thing about the semi-private model (11:18)

- Where to start with changing your model (15:58)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have made a full transition in our training facility.</p><p>We have also helped a lot of gym owners transition through our coaching program.</p><p>In this episode, Zach and Tim discuss how we transitioned over the years to where we are now.</p><p>Zach has been the Fitness Director during this time and assures gym owners that the transition is not as hard as they might think.</p><p>Tune in to hear how we went about it.</p><p><strong>Key Takeaways</strong></p><p>- The transition from boot camp to semi-private model (03:21)</p><p>- Take a hard look at the data (05:40)</p><p>- What is semi-private training (08:59)</p><p> - The best thing about the semi-private model (11:18)</p><p>- Where to start with changing your model (15:58)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> 34f959f6-f53d-492b-a400-c22a7d149d67 https://built-to-grow.simplecast.com/episodes/is-it-time-to-change-your-model-9oix_8u3 Tue, 22 Nov 2022 09:00:00 +0000 1404 no full How To Program For Semi-Private Training How To Program For Semi-Private Training 376 Tim Lyons and Randy Angsten In this episode, Tim is joined by his Fitness Director, Zach Columbia. The two of them will dive into programming for semi-private training and present a system that clients love. In this episode, Tim is joined by his Fitness Director, Zach Columbia. The two of them will dive into programming for semi-private training and present a system that clients love. How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.

It doesn’t seem like a big deal, but it actually is. Why? Because many gym owners don't have a system and structure in place, and they are just leaving their coaches to decide what to do.

That scenario makes gym owners vulnerable because if a coach is not really good, you can lose your clients. Or if you have a fantastic coach, they could leave you, and all your clients will go with them. 

What you need is a system that is easy to execute, which will make a mediocre coach with a great personality able to execute it consistently on a daily basis.

And you need to tune in for this episode because Tim is joined by his Fitness Director, Zach Columbia, and they will dive into programming for semi-private training. 

Such a system will allow you to have up to six clients on the same program, but they will have the impression that it’s designed for each one of them personally. (Which is actually true.)

This model has been the staple of Tim’s gym for years, clients LOVE it, the coaches love it, and the business loves it!

So let’s jump in and find out more!

Key Takeaways

- Intro (00:00) 

- How do we program for multiple clients? (02:05)

- Universal phases with clients (04:23)

- It has to be simple (07:24)

- Three goals that clients usually have (09:00)

- Programming customization - oh, my gosh, this thing's for me! (10:46)

- Consistency is even more important than quality (14:57)

- The risk of leaving creating the programs up to the coaching staff (18:37)

- Make 2023 the best year that you have had in business (21:26)

Additional Resources

- If you need help with this, jump on a call.

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.</p><p>It doesn’t seem like a big deal, but it actually is. Why? Because many gym owners don&#39;t have a system and structure in place, and they are just leaving their coaches to decide what to do.</p><p>That scenario makes gym owners vulnerable because if a coach is not really good, you can lose your clients. Or if you have a fantastic coach, they could leave you, and all your clients will go with them. </p><p>What you need is a system that is easy to execute, which will make a mediocre coach with a great personality able to execute it consistently on a daily basis.</p><p>And you need to tune in for this episode because Tim is joined by his Fitness Director, Zach Columbia, and they will dive into programming for semi-private training. </p><p>Such a system will allow you to have up to six clients on the same program, but they will have the impression that it’s designed for each one of them personally. (Which is actually true.)</p><p>This model has been the staple of Tim’s gym for years, clients LOVE it, the coaches love it, and the business loves it!</p><p>So let’s jump in and find out more!</p><p><strong>Key Takeaways</strong></p><p>- Intro (00:00) </p><p>- How do we program for multiple clients? (02:05)</p><p>- Universal phases with clients (04:23)</p><p>- It has to be simple (07:24)</p><p>- Three goals that clients usually have (09:00)</p><p>- Programming customization - oh, my gosh, this thing&#39;s for me! (10:46)</p><p>- Consistency is even more important than quality (14:57)</p><p>- The risk of leaving creating the programs up to the coaching staff (18:37)</p><p>- Make 2023 the best year that you have had in business (21:26)</p><p><strong>Additional Resources</strong></p><p>- If you need help with this, <a href="http://pfmarketingsolutions.com/call" rel="nofollow">jump on a call</a>.</p><p>- The Math of Marketing <a href="https://winninggym.com/math11" rel="nofollow">Free Training </a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for the <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code WORM for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 456e6beb-3c23-4b31-8827-10df20d9179e https://built-to-grow.simplecast.com/episodes/how-to-program-for-semi-private-training-6WSTqhlQ Thu, 17 Nov 2022 09:00:00 +0000 1463 no full How To Attract and Retain a Quality Team with Karen Broadwater How To Attract and Retain a Quality Team with Karen Broadwater 375 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Karen Broadwater of Iron Tribe Fitness to share some tips on how to attract and retain the best team members. In this episode, Tim and Randy are joined by Karen Broadwater of Iron Tribe Fitness to share some tips on how to attract and retain the best team members. Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.

It has always been a challenge in our industry, but the past couple of years have been tough.

In this episode, Tim and Randy are joined by Karen Broadwater. She's the president of Iron Tribe Fitness, with 31 locations, and she's also a member of the Iron Circle.

She is one of the few people whose faces light up when you start talking about HR issues.

She helps us with useful tips on attracting and retaining the best people and building a successful team.

Tune in.

Key Takeaways

- Getting referrals from your team (04:58)

- How to incentivize your team (06:09)

- The secret sauce for a successful team (08:02)

- What do you stand for? (09:39)

- Attracting the best people (12:29)

- What to look for in a coach (14:19)

- Staff development process (18:02)

Additional Resources

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Ask any gym owner about the least favorite part of their job, and you&#39;ll likely find quite a few of them talk about hiring team members.</p><p>It has always been a challenge in our industry, but the past couple of years have been tough.</p><p>In this episode, Tim and Randy are joined by Karen Broadwater. She&#39;s the president of Iron Tribe Fitness, with 31 locations, and she&#39;s also a member of the Iron Circle.</p><p>She is one of the few people whose faces light up when you start talking about HR issues.</p><p>She helps us with useful tips on attracting and retaining the best people and building a successful team.</p><p>Tune in.</p><p><strong>Key Takeaways</strong></p><p>- Getting referrals from your team (04:58)</p><p>- How to incentivize your team (06:09)</p><p>- The secret sauce for a successful team (08:02)</p><p>- What do you stand for? (09:39)</p><p>- Attracting the best people (12:29)</p><p>- What to look for in a coach (14:19)</p><p>- Staff development process (18:02)</p><p><strong>Additional Resources</strong></p><p><strong>- </strong>The Math of Marketing <a href="https://winninggym.com/math11" rel="nofollow">Free Training </a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5276f6c0-51c1-4856-8e74-ac4449ec2c95 https://built-to-grow.simplecast.com/episodes/how-to-attract-and-retain-a-quality-team-with-karen-broadwater-zXUwzI7e Tue, 15 Nov 2022 09:00:00 +0000 1491 no full What Makes A Successful Gym Owner What Makes A Successful Gym Owner 374 Tim Lyons and Randy Angsten Do you keep track of the most important numbers in your fitness business? In this episode, Tim and Randy break down the numbers successful gym owners track and use to make decisions. Tune in! Do you keep track of the most important numbers in your fitness business? In this episode, Tim and Randy break down the numbers successful gym owners track and use to make decisions. Tune in! If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.

As a matter of fact, this is one of the major differences we see in our coaching program between successful gym owners and those who struggle.

In this episode, Tim and Randy break down some of the numbers you should know and explain why. You don’t have to know them by heart, but you should be tracking them and at least have them somewhere on a dashboard.

These metrics will give you a clear picture of the health of your business and inform the decisions you make. They help remove guesswork or emotions from your decisions.

Check them out!

Key Takeaways

- Gross revenue (04:00)

- Net profit (05:25)

- Client lifetime value (06:40)

- Month-over-month growth (10:40)

- Cost per acquisition (11:37)

- The delta (12:26)

- Take emotions out of data (16:59)

- Revenue per client per month (17:14)

- Churn (18:50)

Additional Resources

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.</p><p>As a matter of fact, this is one of the major differences we see in our coaching program between successful gym owners and those who struggle.</p><p>In this episode, Tim and Randy break down some of the numbers you should know and explain why. You don’t have to know them by heart, but you should be tracking them and at least have them somewhere on a dashboard.</p><p>These metrics will give you a clear picture of the health of your business and inform the decisions you make. They help remove guesswork or emotions from your decisions.</p><p>Check them out!</p><p><strong>Key Takeaways</strong></p><p>- Gross revenue (04:00)</p><p>- Net profit (05:25)</p><p>- Client lifetime value (06:40)</p><p>- Month-over-month growth (10:40)</p><p>- Cost per acquisition (11:37)</p><p>- The delta (12:26)</p><p>- Take emotions out of data (16:59)</p><p>- Revenue per client per month (17:14)</p><p>- Churn (18:50)</p><p><strong>Additional Resources</strong></p><p><strong>- </strong>The Math of Marketing <a href="https://winninggym.com/math11" rel="nofollow">Free Training </a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> b10ed61f-fd14-4aca-9ffa-3fdaa1e506a0 https://built-to-grow.simplecast.com/episodes/what-makes-a-successful-gym-owner-hJDttfdZ Thu, 10 Nov 2022 09:00:00 +0000 1691 no full How To Fund Your Next Gym How To Fund Your Next Gym 373 Tim Lyons and Randy Angsten In this episode, Tim and Randy share details on how to fund your next gym without going into debt. Check it out! In this episode, Tim and Randy share details on how to fund your next gym without going into debt. Check it out! We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainting, flooring, equipment, and lighting. It's just a brand-new facility.

While we were able to raise most of this capital out of pocket, we also had an ingenious way that you should hear about. We've not heard of any other fitness facility doing this.

During the State of the Union address to announce the rebrand and the changes that will happen, we announced to the clients that we were selling ten lifetime memberships for $25k each.

With a lifetime membership, a client gets unlimited lifetime personal training, products at cost, parking space, and many other perks.

So far, we have sold 7 of these lifetime memberships, with the other 3 going soon.

For a gym owner who has been in business for a while, this is a fascinating way of raising capital to fund your next gym without going into debt.

Tune in to learn more details on how we did it and how you can implement it in your gym

Key Takeaways

- We are rebranding our facility (02:09)

- Selling lifetime memberships (03:51)

- Why clients bought the lifetime offer (06:24)

- How to raise capital for your next gym (08:34)

- Financing without going into debt (12:57)

- Future pacing- selling the vision for the future (13:12)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We&#39;ve invested $500,000 into this rebrand with repainting, flooring, equipment, and lighting. It&#39;s just a brand-new facility.</p><p>While we were able to raise most of this capital out of pocket, we also had an ingenious way that you should hear about. We&#39;ve not heard of any other fitness facility doing this.</p><p>During the State of the Union address to announce the rebrand and the changes that will happen, we announced to the clients that we were selling ten lifetime memberships for $25k each.</p><p>With a lifetime membership, a client gets unlimited lifetime personal training, products at cost, parking space, and many other perks.</p><p>So far, we have sold 7 of these lifetime memberships, with the other 3 going soon.</p><p>For a gym owner who has been in business for a while, this is a fascinating way of raising capital to fund your next gym without going into debt.</p><p>Tune in to learn more details on how we did it and how you can implement it in your gym</p><p><strong>Key Takeaways</strong></p><p>- We are rebranding our facility (02:09)</p><p>- Selling lifetime memberships (03:51)</p><p>- Why clients bought the lifetime offer (06:24)</p><p>- How to raise capital for your next gym (08:34)</p><p>- Financing without going into debt (12:57)</p><p>- Future pacing- selling the vision for the future (13:12)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e6523780-8127-4228-8f86-192ee0753434 https://built-to-grow.simplecast.com/episodes/how-to-fund-your-next-gym-UOQ29wKI Tue, 08 Nov 2022 09:00:00 +0000 959 no full Kill The Free Week Kill The Free Week 372 Tim Lyons and Randy Angsten Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients? Listen in for a foolproof strategy to attract clients without giving away anything. Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients? Listen in for a foolproof strategy to attract clients without giving away anything. Today, we have a question for you…

Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients?

I mean, scroll through your social media feed and notice that all fitness ads have something promised for free. It might be a free week, free consultation, free sessions, etc. There’s always something in there for free.

This rarely happens in other industries. Clients are expected to pay for the services and goods they consume.

We want to throw a flag in the ground and declare that you should not be giving away any of your services for free.

How then do you market your business? Listen in for a foolproof strategy to attract clients without giving away anything.

Key Takeaways

- Why do we give away services for free (03:25)

- Don’t devalue your services by offering them for free (04:38)

- Don’t compete on price (06:52)

- Market the benefits of your service, not the price point (08:19)

- Cost vs. value (12:11)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Today, we have a question for you…</p><p>Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients?</p><p>I mean, scroll through your social media feed and notice that all fitness ads have something promised for free. It might be a free week, free consultation, free sessions, etc. There’s always something in there for free.</p><p>This rarely happens in other industries. Clients are expected to pay for the services and goods they consume.</p><p>We want to throw a flag in the ground and declare that you should not be giving away any of your services for free.</p><p>How then do you market your business? Listen in for a foolproof strategy to attract clients without giving away anything.</p><p><strong>Key Takeaways</strong></p><p>- Why do we give away services for free (03:25)</p><p>- Don’t devalue your services by offering them for free (04:38)</p><p>- Don’t compete on price (06:52)</p><p>- Market the benefits of your service, not the price point (08:19)</p><p>- Cost vs. value (12:11)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> df4f829c-9b05-4f36-9488-d160c653209e https://built-to-grow.simplecast.com/episodes/kill-the-free-week-sNK7UV9v Thu, 03 Nov 2022 08:00:00 +0000 952 no full When The Motivation Is Gone When The Motivation Is Gone 371 Tim Lyons and Randy Angsten What do you do when the motivation is gone? In this episode, Tim and Randy share some mindset tips that will help you to stay motivated to achieve your goals. What do you do when the motivation is gone? In this episode, Tim and Randy share some mindset tips that will help you to stay motivated to achieve your goals. As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is going well and there seems to be a lack of excitement or challenges to solve.

That’s when the fun fades, and we start feeling tired of what we do.

One of the ways to stay moving when you don’t have the motivation is to remember your why. If you have a big enough why you’ll find it easier to overcome the lack of motivation that occasionally creeps in.

In this episode, Tim and Randy share some mindset tips that will help you to stay motivated and achieve your goals.  

Key Takeaways

- FitPro Growth Summit 2023 (01:04)

- How to stay moving when you don’t have the motivation (03:52)

- When the why is big enough, the how doesn’t matter (04:46)

- Setting automation to help with momentum (09:22)

- Take the first step to stay in motion (14:24)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is going well and there seems to be a lack of excitement or challenges to solve.</p><p>That’s when the fun fades, and we start feeling tired of what we do.</p><p>One of the ways to stay moving when you don’t have the motivation is to remember your why. If you have a big enough why you’ll find it easier to overcome the lack of motivation that occasionally creeps in.</p><p>In this episode, Tim and Randy share some mindset tips that will help you to stay motivated and achieve your goals.  </p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit 2023 (01:04)</p><p>- How to stay moving when you don’t have the motivation (03:52)</p><p>- When the why is big enough, the how doesn’t matter (04:46)</p><p>- Setting automation to help with momentum (09:22)</p><p>- Take the first step to stay in motion (14:24)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> f3c44c80-d364-44a7-992c-6f9848ceed1b https://built-to-grow.simplecast.com/episodes/when-the-motivation-is-gone-ozbfz1mg Tue, 01 Nov 2022 08:00:00 +0000 1015 no full From Stranger to High Ticket From Stranger to High Ticket 370 Tim Lyons and Randy Angsten In today’s episode, Tim and Randy give you an overview of the ascension system, where you get somebody from never hearing about you to buying your highest ticket offer. In today’s episode, Tim and Randy give you an overview of the ascension system, where you get somebody from never hearing about you to buying your highest ticket offer. To succeed in a gym business, you need to nail four systems:

  • Attraction – Marketing Systems
  • Conversion - Sales systems
  • Delivery systems
  • Ascension systems

In today’s episode, Tim and Randy give you an overview of the ascension system, where you get somebody from never hearing about you to buying your highest ticket offer.

This is a big part of our coaching program, where we help gym owners create a value ladder and then create a system to move clients all the way up to the highest offer.

In this day and age, and especially in the fitness industry, it makes sense to monetize and grow your revenue per client because there’s a finite number of clients in the market.

It’s much easier to upsell to your existing clients and maximize the amount of money they are paying you, which in turn gets them better results.

Tune in to this episode to learn of the exact way we do it for our coaching clients and help them make more money!

Key Takeaways

- The four systems in a gym business (01:40)

- How to make more money in the gym (02:22)

- The value ladder (03:58)

- Moving client up the value ladder (06:59)

- How to upsell to the next level (13:05)

- Internal marketing – educate the client (17:06)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>To succeed in a gym business, you need to nail four systems:</p><ul><li>Attraction – Marketing Systems</li><li>Conversion - Sales systems</li><li>Delivery systems</li><li>Ascension systems</li></ul><p>In today’s episode, Tim and Randy give you an overview of the ascension system, where you get somebody from never hearing about you to buying your highest ticket offer.</p><p>This is a big part of our coaching program, where we help gym owners create a value ladder and then create a system to move clients all the way up to the highest offer.</p><p>In this day and age, and especially in the fitness industry, it makes sense to monetize and grow your revenue per client because there’s a finite number of clients in the market.</p><p>It’s much easier to upsell to your existing clients and maximize the amount of money they are paying you, which in turn gets them better results.</p><p>Tune in to this episode to learn of the exact way we do it for our coaching clients and help them make more money!</p><p><strong>Key Takeaways</strong></p><p>- The four systems in a gym business (01:40)</p><p>- How to make more money in the gym (02:22)</p><p>- The value ladder (03:58)</p><p>- Moving client up the value ladder (06:59)</p><p>- How to upsell to the next level (13:05)</p><p>- Internal marketing – educate the client (17:06)</p><p><strong>Additional Resources</strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program for Gym Owners  </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 7e7218b3-a02c-42a4-8f6b-341b5f258d7a https://built-to-grow.simplecast.com/episodes/from-stranger-to-high-ticket-_9AcRSkU Thu, 27 Oct 2022 08:00:00 +0000 1471 no full $50,000 per Month $50,000 per Month 369 Tim Lyons and Randy Angsten In this episode, we look at some of the significant milestones that every gym owner should celebrate when they achieve them. In this episode, we look at some of the significant milestones that every gym owner should celebrate when they achieve them. When was the last time you celebrated achieving a milestone in your gym?

Let me take a guess…

You’ve probably never even thought about it.

If you are like the average gym owner we see in our various programs, you don’t even know when you hit a significant milestone. I, too, was unaware of this when I started out in the industry.

Part of the reason why people in the fitness industry hesitate to celebrate wins is the belief that our success somehow comes at the expense of our clients.

In this episode, we look at some of the significant milestones that every gym owner should be aware of and celebrate when they achieve them.

But that’s not all; we want to give you some cool awards once you hit these milestones.

Tune in to learn how to qualify and other details about the awards.

Key Takeaways

- The big milestones in a gym business (01:31)

- Celebrating our wins (03:58)

- The 3 cool awards we are giving gym owners (05:29)

- Keeping tabs on the success of your business (07:08)

- How we verify your numbers (08:52)

- The FitPro Growth Summit 2023 (10:18)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When was the last time you celebrated achieving a milestone in your gym?</p><p>Let me take a guess…</p><p>You’ve probably never even thought about it.</p><p>If you are like the average gym owner we see in our various programs, you don’t even know when you hit a significant milestone. I, too, was unaware of this when I started out in the industry.</p><p>Part of the reason why people in the fitness industry hesitate to celebrate wins is the belief that our success somehow comes at the expense of our clients.</p><p>In this episode, we look at some of the significant milestones that every gym owner should be aware of and celebrate when they achieve them.</p><p>But that’s not all; we want to give you some cool awards once you hit these milestones.</p><p>Tune in to learn how to qualify and other details about the awards.</p><p><strong>Key Takeaways</strong></p><p>- The big milestones in a gym business (01:31)</p><p>- Celebrating our wins (03:58)</p><p>- The 3 cool awards we are giving gym owners (05:29)</p><p>- Keeping tabs on the success of your business (07:08)</p><p>- How we verify your numbers (08:52)</p><p>- The FitPro Growth Summit 2023 (10:18)</p><p><strong>Additional Resources</strong></p><p>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow">Profit Milestone Award </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 311bf7b5-0deb-43fe-83e6-70f943ad17e5 https://built-to-grow.simplecast.com/episodes/50-000-per-month-Wbtv_hez Tue, 25 Oct 2022 08:00:00 +0000 951 no full Outpacing Attrition Outpacing Attrition 368 Tim Lyons and Randy Angsten Tune in to this episode for some practical tips on how best to solve the attrition problem in your gym and get ahead! Tune in to this episode for some practical tips on how best to solve the attrition problem in your gym and get ahead! In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount of members but rarely will you ever hear about the cancelations.

Yet, this is a huge reality in our industry.

There is no single gym that has 0% attrition. No matter how good your service is, some clients will always leave for reasons beyond your control.

The secret lies in understanding how to cover that attrition and even get ahead. And this doesn't always mean adding more members because there's a ceiling to how much money you can spend on marketing.

Tune in to this episode for some practical tips on how best to solve the attrition problem we all face and get ahead!

Key Takeaways

- The fitness of business (01:26)

- What's a good attrition rate? (03:21)

- Growth vs. decay (08:07)

- How to get ahead (10:34)

- Why clients leave (13:53)

- How to solve the problem once and for all (14:09)

Additional Resources 

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In the fitness industry, we generally don&#39;t talk a lot about attrition. It&#39;s common to hear people talk about how they signed on an X amount of members but rarely will you ever hear about the cancelations.</p><p>Yet, this is a huge reality in our industry.</p><p>There is no single gym that has 0% attrition. No matter how good your service is, some clients will always leave for reasons beyond your control.</p><p>The secret lies in understanding how to cover that attrition and even get ahead. And this doesn&#39;t always mean adding more members because there&#39;s a ceiling to how much money you can spend on marketing.</p><p>Tune in to this episode for some practical tips on how best to solve the attrition problem we all face and get ahead!</p><p><strong>Key Takeaways</strong></p><p>- The fitness of business (01:26)</p><p>- What&#39;s a good attrition rate? (03:21)</p><p>- Growth vs. decay (08:07)</p><p>- How to get ahead (10:34)</p><p>- Why clients leave (13:53)</p><p>- How to solve the problem once and for all (14:09)</p><p><strong>Additional Resources </strong></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 6a4ae22a-fe7a-4a06-a3e7-a65155d3b1a5 https://built-to-grow.simplecast.com/episodes/outpacing-attrition-cxA8mlgo Thu, 20 Oct 2022 08:00:00 +0000 1030 no full The Million Dollar Model The Million Dollar Model 367 Tim Lyons and Randy Angsten In this episode, Tim and Randy demystify the math behind achieving $1 million in reoccurring revenue. It’s not as hard as you might think. It’s just about getting the numbers right. In this episode, Tim and Randy demystify the math behind achieving $1 million in reoccurring revenue. It’s not as hard as you might think. It’s just about getting the numbers right. $1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indicates the business is thriving and destined for even greater things.

For most gym owners, this is an elusive number that seems to be far away. 

In this episode, Tim and Randy demystify the math behind achieving $1 million in reoccurring revenue. It’s not as hard as you might think. It’s just about getting the numbers right.

It doesn’t take 1000 members to create a million dollars in revenue. We do it here at our gym with just 200 members.

Tune in to find out how we do it and the fitness business model that will get you there.

Key Takeaways

- The significance of million dollars in revenue (02:03)

- Weekly pricing frequency (03:16)

- How to achieve a million dollars in reoccurring revenue (04:04)

 - The good thing about a fitness business (10:54)

- Semi-private training – the most stable model (12:56)

Additional Resources 

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>$1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indicates the business is thriving and destined for even greater things.</p><p>For most gym owners, this is an elusive number that seems to be far away. </p><p>In this episode, Tim and Randy demystify the math behind achieving $1 million in reoccurring revenue. It’s not as hard as you might think. It’s just about getting the numbers right.</p><p>It doesn’t take 1000 members to create a million dollars in revenue. We do it here at our gym with just 200 members.</p><p>Tune in to find out how we do it and the fitness business model that will get you there.</p><p><strong>Key Takeaways</strong></p><p>- The significance of million dollars in revenue (02:03)</p><p>- Weekly pricing frequency (03:16)</p><p>- How to achieve a million dollars in reoccurring revenue (04:04)</p><p> - The good thing about a fitness business (10:54)</p><p>- Semi-private training – the most stable model (12:56)</p><p><strong>Additional Resources </strong></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit  </a>Use Code <i><strong>WORM </strong></i>for 25% Off</p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 798cda77-11fd-4faf-9cf9-db374cc60ef8 https://built-to-grow.simplecast.com/episodes/the-million-dollar-model-_oMujxtS Tue, 18 Oct 2022 08:00:00 +0000 1077 no full Are You An Expert Or An Order Taker Are You An Expert Or An Order Taker 366 Tim Lyons and Randy Angsten Are you an expert or an order taker in your fitness business? Tune in to find out. Are you an expert or an order taker in your fitness business? Tune in to find out. When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver what the customer wants.

In fitness, this shouldn’t be the case at all. We are not order takers; rather, we are the experts who should be guiding our clients on what’s best for them.

When clients walk in for a starting point session or a sales consultation, they come to us because we are the experts, and they trust us to have a solution to their problems.

If we go ahead and give them numerous options and ask them to choose, we are diluting our authority and essentially becoming order-takers.

In this episode, Tim and Randy explain why gym owners need to be confident in their service and always come across as the expert who knows what’s best for the client.

Listen in.

Key Takeaways

- The riches are in the niches (02:12)

- Coming across as an expert in a sales consultation (04:44)

- Who is your customer avatar (08:24)

- Don’t be an order taker, be the expert (11:36)

- Take the power back to close deals (12:50)

Additional Resources 

- Learn how a podcast can help to massively grow your business

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver what the customer wants.</p><p>In fitness, this shouldn’t be the case at all. We are not order takers; rather, we are the experts who should be guiding our clients on what’s best for them.</p><p>When clients walk in for a starting point session or a sales consultation, they come to us because we are the experts, and they trust us to have a solution to their problems.</p><p>If we go ahead and give them numerous options and ask them to choose, we are diluting our authority and essentially becoming order-takers.</p><p>In this episode, Tim and Randy explain why gym owners need to be confident in their service and always come across as the expert who knows what’s best for the client.</p><p>Listen in.</p><p><strong>Key Takeaways</strong></p><p>- The riches are in the niches (02:12)</p><p>- Coming across as an expert in a sales consultation (04:44)</p><p>- Who is your customer avatar (08:24)</p><p>- Don’t be an order taker, be the expert (11:36)</p><p>- Take the power back to close deals (12:50)</p><p><strong>Additional Resources </strong></p><p>- Learn how a podcast can help to <a href="https://legacypodcasting.com/call/" rel="nofollow">massively grow your business</a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 3723aa6d-49d9-4c17-be6e-2d1e9b9cfb69 https://built-to-grow.simplecast.com/episodes/are-you-an-expert-or-an-order-taker-IL_KYOni Thu, 13 Oct 2022 08:00:00 +0000 826 no full Large Group Fitness Is A Red Ocean Large Group Fitness Is A Red Ocean 365 Tim Lyons and Randy Angsten In this episode, Tim and Randy go through the evidence that shows large group training is a red ocean and what to do to differentiate yourself. In this episode, Tim and Randy go through the evidence that shows large group training is a red ocean and what to do to differentiate yourself. Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.

This post we recently put up in our Business Talk with Fitness Professionals elicited a lot of debate. Some people felt it was inaccurate because they have done large group training for a long time and find it okay.

But the point is, in class-based fitness or large group training concepts where many people are providing the same solution, the consumer will likely not see any difference and will go to the cheapest.

When you don’t have a unique mechanism that you can articulate to the market, then the only differentiator is the price.  

In this episode, Tim and Randy go through the evidence that shows large group training is a red ocean and what to do to differentiate yourself. Tune in!

Key Takeaways

- Why large group training is a red ocean (00:52)

- What’s your unique differentiator (05:04)

- Pricing is a bad differentiator (08:30)

- How to market your unique mechanism (09:55)

- Take a hard look at the data (11:20)

- Switching to semi-private training (15:16)

Additional Resources 

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.</p><p>This post we recently put up in our Business Talk with Fitness Professionals elicited a lot of debate. Some people felt it was inaccurate because they have done large group training for a long time and find it okay.</p><p>But the point is, in class-based fitness or large group training concepts where many people are providing the same solution, the consumer will likely not see any difference and will go to the cheapest.</p><p>When you don’t have a unique mechanism that you can articulate to the market, then the only differentiator is the price.  </p><p>In this episode, Tim and Randy go through the evidence that shows large group training is a red ocean and what to do to differentiate yourself. Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Why large group training is a red ocean (00:52)</p><p>- What’s your unique differentiator (05:04)</p><p>- Pricing is a bad differentiator (08:30)</p><p>- How to market your unique mechanism (09:55)</p><p>- Take a hard look at the data (11:20)</p><p>- Switching to semi-private training (15:16)</p><p><strong>Additional Resources </strong></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9c7d6367-70d5-4641-a03e-082307edc7f1 https://built-to-grow.simplecast.com/episodes/large-group-fitness-is-a-red-ocean-VzHbv_q_ Tue, 11 Oct 2022 08:00:00 +0000 1032 no full Black Friday Domination Black Friday Domination 364 Tim Lyons and Randy Angsten In this episode, Tim and Randy share tips and strategies for crafting your Black Friday offers to close those deals. In this episode, Tim and Randy share tips and strategies for crafting your Black Friday offers to close those deals. Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy and are on the lookout for offers. They are ready to spend money, and you just have to give them a compelling offer.

The thing with Black Friday is that you can’t wait for long; you need to start preparing early. You’ve got to get your email lists ready and build up to that weekend.

It is a massive opportunity to get ahead but remember that your leads will be bombarded with millions of other offers. The strategy here is to get to them before the others.

Unfortunately, for this year, we’ll be offering the Black Friday workshop to only the Iron Circle members due to time constraints and other commitments. Consider joining the Iron Circle for this and other perks.

In this episode, however, we give you some tips and strategies to craft your Black Friday offers and close those deals.

Key Takeaways

- The Iron Circle Mastermind (00:52)

- Black Friday is your opportunity (02:39)

- Red flag warning (04:50)

- How to create your Black Friday offers (06:35)

- Good, Better, Best model (09:09)

- Selling Black Friday deals to current clients (11:11)

- Black Friday build-up series (14:20)

Additional Resources 

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy and are on the lookout for offers. They are ready to spend money, and you just have to give them a compelling offer.</p><p>The thing with Black Friday is that you can’t wait for long; you need to start preparing early. You’ve got to get your email lists ready and build up to that weekend.</p><p>It is a massive opportunity to get ahead but remember that your leads will be bombarded with millions of other offers. The strategy here is to get to them before the others.</p><p>Unfortunately, for this year, we’ll be offering the Black Friday workshop to only the Iron Circle members due to time constraints and other commitments. Consider joining the Iron Circle for this and other perks.</p><p>In this episode, however, we give you some tips and strategies to craft your Black Friday offers and close those deals.</p><p><strong>Key Takeaways</strong></p><p>- The Iron Circle Mastermind (00:52)</p><p>- Black Friday is your opportunity (02:39)</p><p>- Red flag warning (04:50)</p><p>- How to create your Black Friday offers (06:35)</p><p>- Good, Better, Best model (09:09)</p><p>- Selling Black Friday deals to current clients (11:11)</p><p>- Black Friday build-up series (14:20)</p><p><strong>Additional Resources </strong></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>---</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5e4fcd97-5e86-4851-8656-b48187ba624e https://built-to-grow.simplecast.com/episodes/black-friday-domination-mXVemLCJ Thu, 06 Oct 2022 08:00:00 +0000 1178 no full How To Destroy Your Gym How To Destroy Your Gym 363 Tim Lyons and Randy Angsten In this episode, Tim and Randy outline some unfortunate ways some gym owners are destroying their gyms. In this episode, Tim and Randy outline some unfortunate ways some gym owners are destroying their gyms. Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.

We outlined the great damage it caused to a fitness business and why it wasn’t worth it.

It then came as a surprise to us when on a call with a gym owner heard that this type of thing is still going around, and some people are falling for it. 

Upon further inquiry in our Business Talk with Fitness Professionals Group, we heard that it’s still common despite the damage we all know it causes.

Understandably, it’s very upsetting to hear gym owners paying as much as $40k and having nothing to show for it. And that’s not all; they are left with a lot of mess to deal with.

If you’ve even been thinking about this type of thing for your gym, just DON’T.

In this episode, Tim and Randy explain why this is a very bad idea that will destroy your gym. Tune in.

Key Takeaways

- What the hell is happening in our industry (01:10)

- The rise and fall of the 6-week challenge (02:01)

- A marketing campaign or a business model (03:56)

- Why this marketing is destroying our industry (04:54)

- The math of marketing (09:33)

- The flaw of sales over everything (10:13)

- Your marketing represents your brand (11:51)

Additional Resources 

-Episode 50: 6 Week Challenge - The Rise & Fall

- The Math of Marketing

----

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.</p><p>We outlined the great damage it caused to a fitness business and why it wasn’t worth it.</p><p>It then came as a surprise to us when on a call with a gym owner heard that this type of thing is still going around, and some people are falling for it. </p><p>Upon further inquiry in our Business Talk with Fitness Professionals Group, we heard that it’s still common despite the damage we all know it causes.</p><p>Understandably, it’s very upsetting to hear gym owners paying as much as $40k and having nothing to show for it. And that’s not all; they are left with a lot of mess to deal with.</p><p>If you’ve even been thinking about this type of thing for your gym, just DON’T.</p><p>In this episode, Tim and Randy explain why this is a very bad idea that will destroy your gym. Tune in.</p><p><strong>Key Takeaways</strong></p><p>- What the hell is happening in our industry (01:10)</p><p>- The rise and fall of the 6-week challenge (02:01)</p><p>- A marketing campaign or a business model (03:56)</p><p>- Why this marketing is destroying our industry (04:54)</p><p>- The math of marketing (09:33)</p><p>- The flaw of sales over everything (10:13)</p><p>- Your marketing represents your brand (11:51)</p><p><strong>Additional Resources </strong></p><p>-Episode 50: <a href="https://podcasts.apple.com/us/podcast/50-6-week-challenge-the-rise-fall/id1457396337?i=1000449239605" rel="nofollow">6 Week Challenge - The Rise &amp; Fall</a></p><p>- <a href="https://winninggym.com/math" rel="nofollow">The Math of Marketing</a></p><p>----</p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> bb145f8e-842c-4abc-a925-9ff0511448bd https://built-to-grow.simplecast.com/episodes/how-to-destroy-your-gym-3LN5LMFB Tue, 04 Oct 2022 08:00:00 +0000 1061 no full The Fitness Industry Has To Change The Fitness Industry Has To Change 362 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about the changes that need to happen in the fitness industry. Tune in. In this episode, Tim and Randy talk about the changes that need to happen in the fitness industry. Tune in. Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.

Maybe the inherently competitive nature of the industry makes gym owners wrongly believe that sharing knowledge with one another will somehow be disadvantageous.

We know this because we have also been there with this abundance vs. scarcity mindset.

But, once we learned the value of sharing information with others in the industry, our fortunes completely changed. It opened up doors and even bigger opportunities. That's how ProFit Solutions was born.

It's time we all came together in the fitness industry and stopped viewing each other only as competition, rather as people working in the same industry. We need to start sharing more and build an alliance with each other.

We all saw how powerful that can be during Covid when we are faced with a common threat.

Tune in as Tim and Randy talk about this and other changes that need to happen in the fitness industry.

Key Takeaways

- Why are some gym owners close-minded? (02:17)

- How Pro Fit was born (05:17)

- The abundance mindset to grow (08:47)

- A rising tide lifts all boats (10:33)

- Business talk with fitness professionals (12:51)

- Coming together as gym owners (14:21)

- Share and help a fellow gym owner (17:44)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>Fitness is one of the few industries where most people are so close-minded they don&#39;t want to share anything with one another.</p><p>Maybe the inherently competitive nature of the industry makes gym owners wrongly believe that sharing knowledge with one another will somehow be disadvantageous.</p><p>We know this because we have also been there with this abundance vs. scarcity mindset.</p><p>But, once we learned the value of sharing information with others in the industry, our fortunes completely changed. It opened up doors and even bigger opportunities. That&#39;s how ProFit Solutions was born.</p><p>It&#39;s time we all came together in the fitness industry and stopped viewing each other only as competition, rather as people working in the same industry. We need to start sharing more and build an alliance with each other.</p><p>We all saw how powerful that can be during Covid when we are faced with a common threat.</p><p>Tune in as Tim and Randy talk about this and other changes that need to happen in the fitness industry.</p><p><strong>Key Takeaways</strong></p><p>- Why are some gym owners close-minded? (02:17)</p><p>- How Pro Fit was born (05:17)</p><p>- The abundance mindset to grow (08:47)</p><p>- A rising tide lifts all boats (10:33)</p><p>- Business talk with fitness professionals (12:51)</p><p>- Coming together as gym owners (14:21)</p><p>- Share and help a fellow gym owner (17:44)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 04564dee-8807-494c-8540-7c8fce013034 https://built-to-grow.simplecast.com/episodes/the-fitness-industry-has-to-change-2EgrzNh_ Thu, 29 Sep 2022 08:00:00 +0000 1241 no full How To Get More Clients How To Get More Clients 361 Tim Lyons and Randy Angsten Every gym owner wants to get more clients to their gym. In this episode, Tim and Randy explain the simple formula to do it. Every gym owner wants to get more clients to their gym. In this episode, Tim and Randy explain the simple formula to do it. Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.

But at the same time, one of the hardest things most owners have a hard time conceptualizing is how to make their gyms different from all others in the marketplace.

This is important because, in the eyes of the consumer, if all gyms look the same and seem to offer the same service, they’ll go for the cheapest. It then becomes a race to the bottom, which is something we all don’t want.

Your task, therefore, is to create something unique, then market it to consumers as the reason they’ll get results compared to the competition.

Tune in to this episode to get tips on differentiating yourself to get more clients!

Key Takeaways

- Rethink everything (02:08)

- The perceived value of quality (06:27)

- What’s your proprietary formula (10:09)

- Higher price equals value (13:49)

- How the marketplace responds to something unique (16:04)

- Give the consumer something different (19:09)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.</p><p>But at the same time, one of the hardest things most owners have a hard time conceptualizing is how to make their gyms different from all others in the marketplace.</p><p>This is important because, in the eyes of the consumer, if all gyms look the same and seem to offer the same service, they’ll go for the cheapest. It then becomes a race to the bottom, which is something we all don’t want.</p><p>Your task, therefore, is to create something unique, then market it to consumers as the reason they’ll get results compared to the competition.</p><p>Tune in to this episode to get tips on differentiating yourself to get more clients!</p><p><strong>Key Takeaways</strong></p><p>- Rethink everything (02:08)</p><p>- The perceived value of quality (06:27)</p><p>- What’s your proprietary formula (10:09)</p><p>- Higher price equals value (13:49)</p><p>- How the marketplace responds to something unique (16:04)</p><p>- Give the consumer something different (19:09)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> c7067501-85d6-4549-b854-c051d5efeda9 https://built-to-grow.simplecast.com/episodes/how-to-get-more-clients-6x6GgnN9 Tue, 27 Sep 2022 08:00:00 +0000 1240 no full Your Biggest Advantage Your Biggest Advantage 360 Tim Lyons and Randy Angsten Brick-and-mortar gyms continue to face increasing competition from online fitness business models, but we have one giant advantage that blows the competition away. Tune in to learn more. Brick-and-mortar gyms continue to face increasing competition from online fitness business models, but we have one giant advantage that blows the competition away. Tune in to learn more. Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.

But we have one giant advantage over all these other options that we should be exploiting to blow the competition away.

The need for human-to-human interaction will never go away. We offer our clients this interaction and the great experience that comes with it.

Unfortunately, gyms never fully embrace this advantage. If you were to focus on every aspect of your customer’s journey and make the experience as best as it can be, you’d never worry about the competition, whether online or from across the street.

Right from the parking lot, to the reception, to the changing rooms, to how you deliver the workouts, everything should point to a great customer experience.

That’s how you use your big advantage to beat the competition.

Listen in for great tips on how to deliver a great experience in your gym.

Key Takeaways

- FitPro Growth Summit 2023 update (00:47)

- The big advantage of brick-and-mortar gyms (02:33)

- Online coach vs. at-gym coach (04:27)

- Importance of verbal, visual, and touch cues (05:56)

- Customer experience is the differentiator (06:42)

- Overdeliver to your clients (10:20)

- Retention begins at the selling point (13:59)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.</p><p>But we have one giant advantage over all these other options that we should be exploiting to blow the competition away.</p><p>The need for human-to-human interaction will never go away. We offer our clients this interaction and the great experience that comes with it.</p><p>Unfortunately, gyms never fully embrace this advantage. If you were to focus on every aspect of your customer’s journey and make the experience as best as it can be, you’d never worry about the competition, whether online or from across the street.</p><p>Right from the parking lot, to the reception, to the changing rooms, to how you deliver the workouts, everything should point to a great customer experience.</p><p>That’s how you use your big advantage to beat the competition.</p><p>Listen in for great tips on how to deliver a great experience in your gym.</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit 2023 update (00:47)</p><p>- The big advantage of brick-and-mortar gyms (02:33)</p><p>- Online coach vs. at-gym coach (04:27)</p><p>- Importance of verbal, visual, and touch cues (05:56)</p><p>- Customer experience is the differentiator (06:42)</p><p>- Overdeliver to your clients (10:20)</p><p>- Retention begins at the selling point (13:59)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 84b1f47e-f808-49c7-86e7-321f0ac76139 https://built-to-grow.simplecast.com/episodes/your-biggest-advantage-euwKjAnq Thu, 22 Sep 2022 08:00:00 +0000 970 no full It's Hard To Stop A Train It's Hard To Stop A Train 359 Tim Lyons and Randy Angsten Tune in to this episode to learn more about being unstoppable by building momentum! Tune in to this episode to learn more about being unstoppable by building momentum! There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeling, and coast through these times.

But we always advise gym owners that whenever they have a winning strategy, whenever your marketing is doing well and you are hitting those sales targets, it's time to press on the gas.

This builds momentum, and we all know how powerful this is in business. It's hard for anything to stop you when you have momentum by your side.

And the way to build this momentum is to nail the basics and do them consistently, then press the gas when you start hitting the home runs. That is how champions create distance.

Tune in to this episode to learn more about being unstoppable by building momentum!

Key Takeaways

- Coaching client wins (00:53)

- Consistency compounds (03:01)

- The way to success (05:16)

- You've got to out in the reps (06:26)

- How champions create distance (08:06)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeling, and coast through these times.</p><p>But we always advise gym owners that whenever they have a winning strategy, whenever your marketing is doing well and you are hitting those sales targets, it&#39;s time to press on the gas.</p><p>This builds momentum, and we all know how powerful this is in business. It&#39;s hard for anything to stop you when you have momentum by your side.</p><p>And the way to build this momentum is to nail the basics and do them consistently, then press the gas when you start hitting the home runs. That is how champions create distance.</p><p>Tune in to this episode to learn more about being unstoppable by building momentum!</p><p><strong>Key Takeaways</strong></p><p>- Coaching client wins (00:53)</p><p>- Consistency compounds (03:01)</p><p>- The way to success (05:16)</p><p>- You&#39;ve got to out in the reps (06:26)</p><p>- How champions create distance (08:06)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> bcfb0cfe-66a1-424b-8c8b-0f2c8a4c2fc1 https://built-to-grow.simplecast.com/episodes/its-hard-to-stop-a-train-fteyCwPj Tue, 20 Sep 2022 08:00:00 +0000 672 no full What REALLY Happens on a Coaching Call What REALLY Happens on a Coaching Call 358 Tim Lyons and Randy Angsten In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners. In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners. In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.

We help many gym owners in our coaching program with various problems they face in their businesses and help them win.

Among the most frequent issues we hear include how gym owners can remove themselves from the day-to-day of running their business.

In this call, a gym owner couple wanted to reduce the hours they worked in their fitness business. To do so, we figured out they needed to generate more revenue and hire a new person to handle some things.

Listen in to hear this particular coaching call went and how we helped this gym owner couple get their business where it was serving them.

Key Takeaways

- FitPro Growth Summit 2023 update (00:26)

- Behind the scenes of a coaching call (03:46)

- How high-ticket items can move the needle in a big way (07:41)

- Testing a new offer with your existing members (10:11)

- The ONLY 3 ways to make more money in a business (12:31)

- How to transit your business with incremental changes (15:00)

- The unspoken reality of gym business (16:41)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.</p><p>We help many gym owners in our coaching program with various problems they face in their businesses and help them win.</p><p>Among the most frequent issues we hear include how gym owners can remove themselves from the day-to-day of running their business.</p><p>In this call, a gym owner couple wanted to reduce the hours they worked in their fitness business. To do so, we figured out they needed to generate more revenue and hire a new person to handle some things.</p><p>Listen in to hear this particular coaching call went and how we helped this gym owner couple get their business where it was serving them.</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit 2023 update (00:26)</p><p>- Behind the scenes of a coaching call (03:46)</p><p>- How high-ticket items can move the needle in a big way (07:41)</p><p>- Testing a new offer with your existing members (10:11)</p><p>- The ONLY 3 ways to make more money in a business (12:31)</p><p>- How to transit your business with incremental changes (15:00)</p><p>- The unspoken reality of gym business (16:41)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 042501cd-7d01-4545-960d-4f38c6c22338 https://built-to-grow.simplecast.com/episodes/what-really-happens-on-a-coaching-call-5D489oBd Thu, 15 Sep 2022 08:00:00 +0000 1290 no full How To Get What You Want In Life How To Get What You Want In Life 357 Tim Lyons and Randy Angsten In this episode, Tim and Randy reveal how to get what you want in life by leading with value. Tune in! In this episode, Tim and Randy reveal how to get what you want in life by leading with value. Tune in! We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a problem.

But do you just reach out to them and ask them for it as many people do?

We don’t think so. 

The expectation that somebody would stop what they are doing to help you is wrong. People are busy, and their time is valuable.

The easiest way to get something you want is to lead with value. Let the other person know you value their time and their knowledge, so you are providing value in return.

That value exchange will certainly get you what you want in life.

Ensure you are investing in yourself to be in a position to provide value to others. Then people will be happy to help you as well.

Tune in to this episode as Tim and Randy give tips on how to lead with value to get what you want.

Key Takeaways

- FitPro Growth Summit 2023 tickets (00:23)

- Exchange of value (03:44)

- Invest in yourself to provide value to others (05:23)

- How to lead with value to get what you want (08:15)

- Check your expectations (09:58)

- Are you willing to put in the work (11:15)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a problem.</p><p>But do you just reach out to them and ask them for it as many people do?</p><p>We don’t think so. </p><p>The expectation that somebody would stop what they are doing to help you is wrong. People are busy, and their time is valuable.</p><p>The easiest way to get something you want is to lead with value. Let the other person know you value their time and their knowledge, so you are providing value in return.</p><p>That value exchange will certainly get you what you want in life.</p><p>Ensure you are investing in yourself to be in a position to provide value to others. Then people will be happy to help you as well.</p><p>Tune in to this episode as Tim and Randy give tips on how to lead with value to get what you want.</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit 2023 tickets (00:23)</p><p>- Exchange of value (03:44)</p><p>- Invest in yourself to provide value to others (05:23)</p><p>- How to lead with value to get what you want (08:15)</p><p>- Check your expectations (09:58)</p><p>- Are you willing to put in the work (11:15)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 2bc12de3-3c23-48e9-a94c-42c4ebe7af8d https://built-to-grow.simplecast.com/episodes/how-to-get-what-you-want-in-life-uvHcPmT8 Tue, 13 Sep 2022 08:00:00 +0000 847 no full How To Do Payroll The Right Way How To Do Payroll The Right Way 356 Tim Lyons and Randy Angsten Running a biweekly payroll schedule poses a challenge in the months when there is an extra pay period. But there’s an easy fix to this problem. Tune in to find out. Running a biweekly payroll schedule poses a challenge in the months when there is an extra pay period. But there’s an easy fix to this problem. Tune in to find out. Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.

But this can prove challenging if you run a weekly or biweekly payroll schedule. In some months, you can easily find P&L reading negative due to higher-than-normal expenses.

The solution to this problem is surprisingly simple.

It lies in fixing your base operating expenses and locking in your payroll twice a month, adding up to 24 pay periods in a year.

This means that with each check, the employee makes slightly more due to the reduced pay periods, but for the business, it brings stability and predictability. You can easily project your expenses.

There will never be a time in a 30-day period where an extra pay period is needed.

Wanna know how all this works in a fitness business? Tune in as Tim and Randy take you through an easy fix to this problem.

Key Takeaways

- FitPro Growth Summit 2023 dates (00:23)

- The problem with every other week payroll schedule (03:48)

- Locking in your base operating expenses (04:26)

- Locking in your payroll twice a month (04:47)

- The beauty of projecting your expenses every month (06:44)

- Pull the guesswork out of work (09:20)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.</p><p>But this can prove challenging if you run a weekly or biweekly payroll schedule. In some months, you can easily find P&amp;L reading negative due to higher-than-normal expenses.</p><p>The solution to this problem is surprisingly simple.</p><p>It lies in fixing your base operating expenses and locking in your payroll twice a month, adding up to 24 pay periods in a year.</p><p>This means that with each check, the employee makes slightly more due to the reduced pay periods, but for the business, it brings stability and predictability. You can easily project your expenses.</p><p>There will never be a time in a 30-day period where an extra pay period is needed.</p><p>Wanna know how all this works in a fitness business? Tune in as Tim and Randy take you through an easy fix to this problem.</p><p><strong>Key Takeaways</strong></p><p>- FitPro Growth Summit 2023 dates (00:23)</p><p>- The problem with every other week payroll schedule (03:48)</p><p>- Locking in your base operating expenses (04:26)</p><p>- Locking in your payroll twice a month (04:47)</p><p>- The beauty of projecting your expenses every month (06:44)</p><p>- Pull the guesswork out of work (09:20)</p><p><strong>Additional Resources </strong></p><p>- Grab your tickets for <a href="https://fitprogrowthsummit.com/" rel="nofollow">2023 FitPro Growth Summit</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> e1eb5809-92f3-476f-ad09-7176b0dfbfae https://built-to-grow.simplecast.com/episodes/how-to-do-payroll-the-right-way-CGYSx88u Thu, 08 Sep 2022 08:00:00 +0000 721 no full How Do You Know You've Outgrown Your Circle? How Do You Know You've Outgrown Your Circle? 355 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about the inspiration behind starting the Iron Circle Mastermind and how to know you've outgrown your circle. Learn more about The Iron Circle --- https://www.ironcircle.net/ In this episode, Tim and Randy talk about the inspiration behind starting the Iron Circle Mastermind and how to know you've outgrown your circle. Learn more about The Iron Circle --- https://www.ironcircle.net/ As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.

All these play an important role in our entrepreneurial journey because they help us level up and move to the next step.

But every once in a while, we'll find ourselves in groups or coaching programs that don't serve us anymore.

This means that the group has done its work, and you have outgrown it, which is a good thing.

It's okay to move on.

The key to determining if you've outgrown a group or a relationship lies in evaluating where you are and where you want to go.

Holding on to something that doesn't serve you is no good.

In this episode, Tim and Randy talk about the inspiration behind starting the Iron Circle Mastermind, having outgrown other groups, and how gym owners who qualify can join.

Tune in.

Key Takeaways

- When it's time to move on (01:19)

- Where are you, and where do you want to be (03:41)

- The story behind the Iron Circle (06:10)

- Why you need a mentor/coach (11:55)

- Get some skin in the game (14:07)

- Go all in or don't (16:42)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.</p><p>All these play an important role in our entrepreneurial journey because they help us level up and move to the next step.</p><p>But every once in a while, we&#39;ll find ourselves in groups or coaching programs that don&#39;t serve us anymore.</p><p>This means that the group has done its work, and you have outgrown it, which is a good thing.</p><p>It&#39;s okay to move on.</p><p>The key to determining if you&#39;ve outgrown a group or a relationship lies in evaluating where you are and where you want to go.</p><p>Holding on to something that doesn&#39;t serve you is no good.</p><p>In this episode, Tim and Randy talk about the inspiration behind starting the Iron Circle Mastermind, having outgrown other groups, and how gym owners who qualify can join.</p><p>Tune in.</p><p><strong>Key Takeaways</strong></p><p>- When it&#39;s time to move on (01:19)</p><p>- Where are you, and where do you want to be (03:41)</p><p>- The story behind the Iron Circle (06:10)</p><p>- Why you need a mentor/coach (11:55)</p><p>- Get some skin in the game (14:07)</p><p>- Go all in or don&#39;t (16:42)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 8e5ccb86-3871-41c8-a75e-bfda66f35ceb https://built-to-grow.simplecast.com/episodes/how-do-you-know-youve-outgrown-your-circle-6nQfqjf7 Tue, 06 Sep 2022 08:00:00 +0000 1245 no full The Other Guy's Journey The Other Guy's Journey 354 Tim Lyons and Randy Angsten Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win. But what does winning look like to you? Learn more about our coaching program for gym owners: https://winninggym.com/grow Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win. But what does winning look like to you? Learn more about our coaching program for gym owners: https://winninggym.com/grow Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.

Every gym owner is on their own journey and what winning looks like is unique to them.

For some gym owners, getting more members or additional revenue is a win. For others, removing themselves from the day-day operations is a big win. Some might want to open up multiple locations.

Others might not care so much about additional revenue but being able to take a vacation, spend more time with their families, etc.

We've heard it all from the many gym owners who join our coaching program.

The key takeaway from this episode is for you to determine the journey you are on and decide what winning is to you.

We have systems and coaching programs to help you get there, but you must first decide what you want.

Join us in this conversation, and let's win!

Key Takeaways 

- What does winning look like to you (00:40)

- The missing component (02:19)

- How our coaching programs help you win (04:42)

- Run your game (06:49)

- The only comparison you should be making (10:30)

- The choice is freedom (12:22)

- You're allowed to take care of yourself (17:31)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>Our tagline here at ProFit, which you&#39;ve heard many times in every podcast episode&#39;s intro, is that <i>we help gym owners win.</i></p><p>Every gym owner is on their own journey and what winning looks like is unique to them.</p><p>For some gym owners, getting more members or additional revenue is a win. For others, removing themselves from the day-day operations is a big win. Some might want to open up multiple locations.</p><p>Others might not care so much about additional revenue but being able to take a vacation, spend more time with their families, etc.</p><p>We&#39;ve heard it all from the many gym owners who join our coaching program.</p><p>The key takeaway from this episode is for you to determine the journey you are on and decide what winning is to you.</p><p>We have systems and coaching programs to help you get there, but you must first decide what you want.</p><p>Join us in this conversation, and let&#39;s win!</p><p><strong>Key Takeaways </strong></p><p>- What does winning look like to you (00:40)</p><p>- The missing component (02:19)</p><p>- How our coaching programs help you win (04:42)</p><p>- Run your game (06:49)</p><p>- The only comparison you should be making (10:30)</p><p>- The choice is freedom (12:22)</p><p>- You&#39;re allowed to take care of yourself (17:31)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> e3035145-3fb1-4293-8bfd-eabff73f4fdd https://built-to-grow.simplecast.com/episodes/the-other-guys-journey-SCknAysB Thu, 01 Sep 2022 08:00:00 +0000 1193 no full The Endgame The Endgame 353 Tim Lyons and Randy Angsten Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a true business owner. Learn more about our coaching program for gym owners: https://winninggym.com/grow Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a true business owner. Learn more about our coaching program for gym owners: https://winninggym.com/grow In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.

Why are you doing this? What’s your ultimate goal?

Most don’t know the answer or have never even thought about the question.

If you are to become a true business owner, not self-employed, you’ve got to think forward and define your end goal.

Your end goal might be to remove yourself from the operations, scale the business, or create multiples to sell the business later…the options are many.

Knowing your end goal helps you do what it takes to get there.

Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a business owner.

Key Takeaways 

- What is the end goal of your fitness business? (01:35)

- Where are you in the cash flow quadrant (02:40)

- Where do you want to be as a gym owner (06:07)

- What has to happen to have a self-sustaining business (07:13)

- Audit your time (11:01)

- Automate, delegate, and eliminate (13:10)

- How to direct your efforts towards an end goal (19:37)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.</p><p>Why are you doing this? What’s your ultimate goal?</p><p>Most don’t know the answer or have never even thought about the question.</p><p>If you are to become a true business owner, not self-employed, you’ve got to think forward and define your end goal.</p><p>Your end goal might be to remove yourself from the operations, scale the business, or create multiples to sell the business later…the options are many.</p><p>Knowing your end goal helps you do what it takes to get there.</p><p>Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a business owner.</p><p><strong>Key Takeaways </strong></p><p>- What is the end goal of your fitness business? (01:35)</p><p>- Where are you in the cash flow quadrant (02:40)</p><p>- Where do you want to be as a gym owner (06:07)</p><p>- What has to happen to have a self-sustaining business (07:13)</p><p>- Audit your time (11:01)</p><p>- Automate, delegate, and eliminate (13:10)</p><p>- How to direct your efforts towards an end goal (19:37)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 3de0e2e5-f0b9-47d6-abe2-76aa5cffea97 https://built-to-grow.simplecast.com/episodes/the-endgame-efJaGOm_ Tue, 30 Aug 2022 08:00:00 +0000 1390 no full The Entrepreneurial Struggle The Entrepreneurial Struggle 352 Tim Lyons and Randy Angsten Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business. In this episode, Tim and Randy share a few tips to help you push through. Learn more about our coaching program for gym owners: https://winninggym.com/grow Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business. In this episode, Tim and Randy share a few tips to help you push through. Learn more about our coaching program for gym owners: https://winninggym.com/grow Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.

Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them.

As a gym owner, you'll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even resent your employees for not caring as much as you do, not knowing that it's your business, not theirs.

But entrepreneurship can also be very rewarding when we push through the struggle and solve problems in our businesses.

In this episode, Tim and Randy have a few tips to help you get through those periods where you feel overwhelmed with the entrepreneurial struggle. Tune in!

Key Takeaways 

- Fitness Growth Summit 2023 announcement (00:51)

- The realities of entrepreneurship (02:28)

- The 10,000 hours rule (06:53)

- Take the emotions out of the situation (08:22)

- You're not alone in the struggle (11:03)

- It takes what it takes (13:30)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.</p><p>Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them.</p><p>As a gym owner, you&#39;ll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even resent your employees for not caring as much as you do, not knowing that it&#39;s your business, not theirs.</p><p>But entrepreneurship can also be very rewarding when we push through the struggle and solve problems in our businesses.</p><p>In this episode, Tim and Randy have a few tips to help you get through those periods where you feel overwhelmed with the entrepreneurial struggle. Tune in!</p><p><strong>Key Takeaways </strong></p><p>- Fitness Growth Summit 2023 announcement (00:51)</p><p>- The realities of entrepreneurship (02:28)</p><p>- The 10,000 hours rule (06:53)</p><p>- Take the emotions out of the situation (08:22)</p><p>- You&#39;re not alone in the struggle (11:03)</p><p>- It takes what it takes (13:30)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> c2c0f06c-bb15-41bc-9258-3f90c584d2d6 https://built-to-grow.simplecast.com/episodes/entrepreneurial-struggle-TcP5gizZ Thu, 25 Aug 2022 08:00:00 +0000 1025 no full Pivot!!!!! Pivot!!!!! 351 Tim Lyons and Randy Angsten As a gym owner, your ability to pivot will greatly determine your level of success. Tune in to this episode to learn how to tackle challenges and pivot to succeed. Learn more about our coaching program for gym owners: https://winninggym.com/grow As a gym owner, your ability to pivot will greatly determine your level of success. Tune in to this episode to learn how to tackle challenges and pivot to succeed. Learn more about our coaching program for gym owners: https://winninggym.com/grow To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.

What holds so many people back is the fear of trying out new things.

In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members.

Tim also gives an update on the commercial real estate project that has been in the works for a while now and a further update on an exciting upcoming Iron Circle project.

Tune in to this episode to find out what’s coming up and some lessons you can learn about the power of pivoting your business.

Key Takeaways

- Our real estate project update (01:51)

- Pulse Fitness remodel (04:05)

- State of the Union Gym Address (06:11)

- Equity lifetime membership offer (09:03)

- Iron circle ranch (11:43)

- The value of pivoting (12:44)

- The obstacle is the way (19:07)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

]]> <p>To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.</p><p>What holds so many people back is the fear of trying out new things.</p><p>In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members.</p><p>Tim also gives an update on the commercial real estate project that has been in the works for a while now and a further update on an exciting upcoming Iron Circle project.</p><p>Tune in to this episode to find out what’s coming up and some lessons you can learn about the power of pivoting your business.</p><p><strong>Key Takeaways</strong></p><p>- Our real estate project update (01:51)</p><p>- Pulse Fitness remodel (04:05)</p><p>- State of the Union Gym Address (06:11)</p><p>- Equity lifetime membership offer (09:03)</p><p>- Iron circle ranch (11:43)</p><p>- The value of pivoting (12:44)</p><p>- The obstacle is the way (19:07)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 00d33f37-eb20-4437-b8c9-71230a46a347 https://built-to-grow.simplecast.com/episodes/pivot-TyWPI_u_ Tue, 23 Aug 2022 08:00:00 +0000 1707 no full How To Make Content That Converts How To Make Content That Converts 350 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss how to layer in both direct response marketing and long-term educational content that converts. Tune in! Learn more about our coaching program for gym owners: https://winninggym.com/grow In this episode, Tim and Randy discuss how to layer in both direct response marketing and long-term educational content that converts. Tune in! Learn more about our coaching program for gym owners: https://winninggym.com/grow There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.

Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.

We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.

You can then build credibility, trust and respect through your content and nurture them until they are ready to become your client.

The client who comes out of this long-term play marketing is excited to join your gym. They are not looking for quick fixes.

Listen to this episode for a winning formula for creating long-term content that converts.

Key Takeaways

- Learn the marketing game (00:44)

- How to create longer play educational content (03:58)

- Raising the level of awareness through your content (07:09)

- Giving actionable items that bring results (08:45)

- Delivering continued education on the reasons your clients get results (12:01)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

 

]]> <p>There&#39;s a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.</p><p>Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.</p><p>We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.</p><p>You can then build credibility, trust and respect through your content and nurture them until they are ready to become your client.</p><p>The client who comes out of this long-term play marketing is excited to join your gym. They are not looking for quick fixes.</p><p>Listen to this episode for a winning formula for creating long-term content that converts.</p><p><strong>Key Takeaways</strong></p><p>- Learn the marketing game (00:44)</p><p>- How to create longer play educational content (03:58)</p><p>- Raising the level of awareness through your content (07:09)</p><p>- Giving actionable items that bring results (08:45)</p><p>- Delivering continued education on the reasons your clients get results (12:01)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p> </p> 037a6e4b-ffa0-46a0-a341-723ac28e0b4c https://built-to-grow.simplecast.com/episodes/how-to-make-content-that-converts-dPDT_O9N Thu, 18 Aug 2022 08:00:00 +0000 1036 no full My Clients Wont My Clients Wont 349 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss how to overcome the self-limiting belief gym owners have when it comes to making major changes to their fitness businesses. Tune in! Learn more about our coaching program for gym owners: https://winninggym.com/grow In this episode, Tim and Randy discuss how to overcome the self-limiting belief gym owners have when it comes to making major changes to their fitness businesses. Tune in! Learn more about our coaching program for gym owners: https://winninggym.com/grow In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.

In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.

These are decisions such as:

- Rate increases

- Scheduling changes

- Equipment changes

- Location change

- Remodeling

- etc

Most gym owners often hesitate to make the decisions for fear of upsetting their beloved clients.

But if you want to survive in the fitness industry and thrive, you have to get out of your own way and put emotions aside. You have to look at the data and the math, then make the hard decisions.

Sure enough, a few clients may not like it, but it’s for the good of the business, and that’s all that matters. You’ll end up in a far better position than before implementing the change.

Tune in for tips on making major changes in your gym and retaining a majority of your clients!

Key Takeaways

- The Iron Circle experience (01:00)

- Overcoming self-limiting beliefs (05:13)

- How to implement major changes in your gym (10:42)

- Look at the data and the math (10:42)

- You can afford to lose a few clients (12:54)

- Hard business decisions need to be made (13:41)

- A rebrand is one way to make more money (18:08)

- Business built to scale (23:44)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.</p><p>In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.</p><p>These are decisions such as:</p><p>- Rate increases</p><p>- Scheduling changes</p><p>- Equipment changes</p><p>- Location change</p><p>- Remodeling</p><p>- etc</p><p>Most gym owners often hesitate to make the decisions for fear of upsetting their beloved clients.</p><p>But if you want to survive in the fitness industry and thrive, you have to get out of your own way and put emotions aside. You have to look at the data and the math, then make the hard decisions.</p><p>Sure enough, a few clients may not like it, but it’s for the good of the business, and that’s all that matters. You’ll end up in a far better position than before implementing the change.</p><p>Tune in for tips on making major changes in your gym and retaining a majority of your clients!</p><p><strong>Key Takeaways</strong></p><p>- The Iron Circle experience (01:00)</p><p>- Overcoming self-limiting beliefs (05:13)</p><p>- How to implement major changes in your gym (10:42)</p><p>- Look at the data and the math (10:42)</p><p>- You can afford to lose a few clients (12:54)</p><p>- Hard business decisions need to be made (13:41)</p><p>- A rebrand is one way to make more money (18:08)</p><p>- Business built to scale (23:44)</p><p><strong>Additional Resources </strong></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for Gym Owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 7257fe30-117a-4099-a425-1ad48a3dd365 https://built-to-grow.simplecast.com/episodes/my-clients-wont-vpBsMP32 Tue, 16 Aug 2022 08:00:00 +0000 1541 no full What is a Healthy Fitness Business What is a Healthy Fitness Business 348 Tim Lyons and Randy Angsten What are the vital signs that indicate your fitness business is healthy and will survive into the future? Tune in to this episode as Tim and Randy reveal the most important metric and how to safeguard it. Learn more about our coaching program for gym owners: https://winninggym.com/grow What are the vital signs that indicate your fitness business is healthy and will survive into the future? Tune in to this episode as Tim and Randy reveal the most important metric and how to safeguard it. Learn more about our coaching program for gym owners: https://winninggym.com/grow Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial freedom they want.

A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business?

You do so through a profit-first model that sets aside your profit before any expenses.

In this model, revenue - profit = expenses.

Tune in to learn all about this interesting model and how you can implement it in your gym.

Key Takeaways

- The Profit first model for fitness businesses (05:39)

- Expenses will always grow to meet revenue (07:58)

- How to force profitability (09:25)

- Managing operating expenses (15:08)

- The cool thing about fitness businesses (17:37)

Additional Resources 

- Profit First by John Briggs

- Learn more about our Business Accelerator Coaching Program for gym owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial freedom they want.</p><p>A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business?</p><p>You do so through a profit-first model that sets aside your profit before any expenses.</p><p>In this model, revenue - profit = expenses.</p><p>Tune in to learn all about this interesting model and how you can implement it in your gym.</p><p><strong>Key Takeaways</strong></p><p>- The Profit first model for fitness businesses (05:39)</p><p>- Expenses will always grow to meet revenue (07:58)</p><p>- How to force profitability (09:25)</p><p>- Managing operating expenses (15:08)</p><p>- The cool thing about fitness businesses (17:37)</p><p><strong>Additional Resources </strong></p><p>- <a href="https://www.amazon.com/Profit-First-Microgyms-John-Briggs/dp/1733179003" rel="nofollow">Profit First by John Briggs</a></p><p>- Learn more about our <a href="https://winninggym.com/grow" rel="nofollow">Business Accelerator Coaching Program for gym owners  </a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 8d27e405-87ee-4874-9611-9beb0d417b08 https://built-to-grow.simplecast.com/episodes/what-is-a-healthy-fitness-business-V49hLzoO Thu, 11 Aug 2022 08:00:00 +0000 1427 no full It Takes What it Takes It Takes What it Takes 347 Tim Lyons and Randy Angsten In this episode, Randy talks about what it takes to succeed as a business owner. It is all about sticking to the plan and running the play. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call In this episode, Randy talks about what it takes to succeed as a business owner. It is all about sticking to the plan and running the play. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.

This is the biggest factor between the gym owners we see succeed and those who continue struggling.

The good thing about success is that it is predictable. We can follow the path many others have followed to succeed in our businesses.

You don’t have to always figure out everything on your own. Sometimes it’s just as simple as running a play effectively and consistently.

Feeling stuck in your fitness business? Listen in for some motivation on what it takes to succeed!

Key Takeaways

- Success leaves clues (01:16)

- Develop a neutral mindset (03:13)

- Run the play (06:10)

- What are your influences (09:12)

- It rolls back to your thoughts and belief systems (09:58)

- The most valuable trait of a business owner (12:28)

Additional Resources 

- It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life By Trevor Moawad

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.</p><p>This is the biggest factor between the gym owners we see succeed and those who continue struggling.</p><p>The good thing about success is that it is predictable. We can follow the path many others have followed to succeed in our businesses.</p><p>You don’t have to always figure out everything on your own. Sometimes it’s just as simple as running a play effectively and consistently.</p><p>Feeling stuck in your fitness business? Listen in for some motivation on what it takes to succeed!</p><p><strong>Key Takeaways</strong></p><p>- Success leaves clues (01:16)</p><p>- Develop a neutral mindset (03:13)</p><p>- Run the play (06:10)</p><p>- What are your influences (09:12)</p><p>- It rolls back to your thoughts and belief systems (09:58)</p><p>- The most valuable trait of a business owner (12:28)</p><p><strong>Additional Resources </strong></p><p>-<a href="https://www.amazon.com/Takes-What-Think-Neutrally-Control/dp/0062947125" rel="nofollow"> It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life By Trevor Moawad</a></p><p>- Business Accelerator <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program </a></p><p>- Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> acd6e120-9659-4826-a1d8-c91c24da6a90 https://built-to-grow.simplecast.com/episodes/it-takes-what-it-takes-Qb8Tk30f Tue, 09 Aug 2022 08:00:00 +0000 892 no full Your Options For Growth With Zach Lucas Your Options For Growth With Zach Lucas 346 Tim Lyons and Randy Angsten In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have an insightful conversation on options for growth for fitness entrepreneurs. Tune in! Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have an insightful conversation on options for growth for fitness entrepreneurs. Tune in! Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.

Growing your business can take many forms; it’s not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location.

The critical question before doing any of these things is defining your why by having an end goal in mind.

This way, you’ll work backward with a clear vision of where you want to go and what’s needed to get there.

In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have a look at the options for growth for fitness entrepreneurs and the factors to consider before scaling your business.

This is an insightful conversation that you don’t wanna miss. Tune in!

Key Takeaways

- Begin with the end in mind (01:15)

- Look at the data and interpret it (05:38)

- The math of marketing (07:06)

- When to scale (16:36

- Incorporating your family into your decision-making (21:50)

- Who not How: Finding the right people (24:52)

- Location Location Location (37:53)

- Financials of scaling (38:55)

Additional Resources 

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.</p><p>Growing your business can take many forms; it’s not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location.</p><p>The critical question before doing any of these things is defining your why by having an end goal in mind.</p><p>This way, you’ll work backward with a clear vision of where you want to go and what’s needed to get there.</p><p>In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have a look at the options for growth for fitness entrepreneurs and the factors to consider before scaling your business.</p><p>This is an insightful conversation that you don’t wanna miss. Tune in!</p><p><strong>Key Takeaways</strong></p><p>- Begin with the end in mind (01:15)</p><p>- Look at the data and interpret it (05:38)</p><p>- The math of marketing (07:06)</p><p>- When to scale (16:36</p><p>- Incorporating your family into your decision-making (21:50)</p><p>- Who not How: Finding the right people (24:52)</p><p>- Location Location Location (37:53)</p><p>- Financials of scaling (38:55)</p><p><strong>Additional Resources </strong></p><p>- Business Accelerator <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program </a></p><p>- Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> b69d74f3-4114-44f2-b3a4-9b06f90ad96a https://built-to-grow.simplecast.com/episodes/your-options-for-growth-with-zach-lucas-78txmM_O Thu, 04 Aug 2022 08:00:00 +0000 2865 no full Give Yourself A $40,000 Bonus This Year Give Yourself A $40,000 Bonus This Year 345 Tim Lyons and Randy Angsten In this episode, Tim and Randy reveal one thing you can do today to give yourself a $40k bonus by the end of the year. Tune in! Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call In this episode, Tim and Randy reveal one thing you can do today to give yourself a $40k bonus by the end of the year. Tune in! Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.

How, you ask?

The tactic lies in switching from monthly billing to weekly billing. You end up collecting more revenue with the same deliverables.

In this episode, Tim and Randy not only do the math but also share some secrets on how to seamlessly switch your new and existing clients to a weekly billing cycle.

We’ve been doing this here at Pulse Fitness, and our revenues have never been higher.

But like just everything in life, there are some pros and cons, and it might not be for you. In our opinion, the pros outweigh the cons.

Listen in to learn more about this strategy and how you can implement it at your gym!

Key Takeaways

- Business Accelerator Coaching Program (00:26)

- Pros of weekly billing (05:00)

- Weekly vs. monthly payments comparison (07:43)

- The cons of weekly payments (10:22)

- How to make the switch (14:58)

Additional Resources 

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.</p><p>How, you ask?</p><p>The tactic lies in switching from monthly billing to weekly billing. You end up collecting more revenue with the same deliverables.</p><p>In this episode, Tim and Randy not only do the math but also share some secrets on how to seamlessly switch your new and existing clients to a weekly billing cycle.</p><p>We’ve been doing this here at Pulse Fitness, and our revenues have never been higher.</p><p>But like just everything in life, there are some pros and cons, and it might not be for you. In our opinion, the pros outweigh the cons.</p><p>Listen in to learn more about this strategy and how you can implement it at your gym!</p><p><strong>Key Takeaways</strong></p><p>- Business Accelerator Coaching Program (00:26)</p><p>- Pros of weekly billing (05:00)</p><p>- Weekly vs. monthly payments comparison (07:43)</p><p>- The cons of weekly payments (10:22)</p><p>- How to make the switch (14:58)</p><p><strong>Additional Resources </strong></p><p>- Business Accelerator <a href="https://winninggym.com/grow" rel="nofollow">Coaching Program </a></p><p>- Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 2f389234-b3e2-4f33-bed7-e61a6ff39ad2 https://built-to-grow.simplecast.com/episodes/give-yourself-a-40-000-bonus-this-year-zkwD_vI5 Tue, 02 Aug 2022 08:00:00 +0000 1077 no full Do The Right Thing Do The Right Thing 344 Tim Lyons and Randy Angsten Doing the right is not just something good, it’s key to your success as a gym owner. In this episode, Tim and Randy discuss how you can lay out the foundation for doing the right thing in your business and beyond. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call Doing the right is not just something good, it’s key to your success as a gym owner. In this episode, Tim and Randy discuss how you can lay out the foundation for doing the right thing in your business and beyond. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.

Unfortunately, in business, this isn’t always the case. We always see instances of people deliberately doing something they know isn’t right.

Marketing is a great example where we’ve seen gym owners struggle to make the right call.

Probably the money aspect sometimes makes it difficult to make the right judgment.

But this shouldn’t be the case. How you deal with clients, employees, competitors, and every decision in your business should be aligned with this core value and what you believe.

Tune in to learn how you can set the foundation for doing the right thing in your fitness business and why it matters.

Key Takeaways

- Iron circle events coming up (00:58)

- Doing the right thing (02:31)

- Why is it difficult for people to do the right thing in business (03:03)

- Steal Like an Artist: Model don’t copy (04:59).

- The harder way is the right way (06:46)

- What do you believe in (08:34)

Additional Resources 

Digital Marketer We Believe Video

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

--

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

 

]]> <p>One of our core values at our gym, Pulse Fitness, is <i>Do the Right Thing. </i>We believe everybody should do the right thing at all times.</p><p>Unfortunately, in business, this isn’t always the case. We always see instances of people deliberately doing something they know isn’t right.</p><p>Marketing is a great example where we’ve seen gym owners struggle to make the right call.</p><p>Probably the money aspect sometimes makes it difficult to make the right judgment.</p><p>But this shouldn’t be the case. How you deal with clients, employees, competitors, and every decision in your business should be aligned with this core value and what you believe.</p><p>Tune in to learn how you can set the foundation for doing the right thing in your fitness business and why it matters.</p><p><strong>Key Takeaways</strong></p><p>- Iron circle events coming up (00:58)</p><p>- Doing the right thing (02:31)</p><p>- Why is it difficult for people to do the right thing in business (03:03)</p><p>- Steal Like an Artist: Model don’t copy (04:59).</p><p>- The harder way is the right way (06:46)</p><p>- What do you believe in (08:34)</p><p><strong>Additional Resources </strong></p><p>Digital Marketer We Believe <a href="https://www.youtube.com/watch?v=Bvlf0Wg37N4" rel="nofollow">Video</a></p><p>Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p>--</p><p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p><p> </p> db1af067-d765-4d29-9842-4f396a21d137 https://built-to-grow.simplecast.com/episodes/do-the-right-thing-nZ3Pz0L0 Thu, 28 Jul 2022 08:00:00 +0000 907 no full Beyond Fitness with Lindsay Vastola Beyond Fitness with Lindsay Vastola 343 Tim Lyons and Randy Angsten In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness. In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness. There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working out in a room.

But to beat the competition, you have to create something that nobody else is offering and take it to the market in your own unique, proprietary spin.  

In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness.

In today’s age, if you want to deliver real change to your clients and beat the competition, you have to look further than traditional fitness. Things like mindset, nutrition, habits, sleep, etc., will all play a role in accelerating your client’s results.

Tune in to learn more about the Momentum Signature Programs and how fitness business owners can differentiate themselves from the competition. 

Key Takeaways

- Meet Lindsay Vastola (01:11)

- What differentiates your gym from the competition (04:46)

- Trainer and gym owner burnout is a very real thing (07:03)

- What the modern fitness consumer is looking for (09:53)

- The fitness journey is key (11:13)

- Integrating a signature program into your offering (12:57)

Additional Resources 

Learn more about Momentum Signature Programs 

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

 

]]> <p>There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working out in a room.</p><p>But to beat the competition, you have to create something that nobody else is offering and take it to the market in your own unique, proprietary spin.  </p><p>In this episode, Tim is joined by Lindsay Vastola of <i>Momentum Signature Programs </i>to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness.</p><p>In today’s age, if you want to deliver real change to your clients and beat the competition, you have to look further than traditional fitness. Things like mindset, nutrition, habits, sleep, etc., will all play a role in accelerating your client’s results.</p><p>Tune in to learn more about the <i>Momentum Signature Programs </i>and how fitness business owners can differentiate themselves from the competition. </p><p><strong>Key Takeaways</strong></p><p>- Meet Lindsay Vastola (01:11)</p><p>- What differentiates your gym from the competition (04:46)</p><p>- Trainer and gym owner burnout is a very real thing (07:03)</p><p>- What the modern fitness consumer is looking for (09:53)</p><p>- The fitness journey is key (11:13)</p><p>- Integrating a signature program into your offering (12:57)</p><p><strong>Additional Resources </strong></p><p>Learn more about <a href="http://www.momentum365pro.com/" rel="nofollow">Momentum Signature Programs </a></p><p>Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p> </p> 1d5b9c91-25a8-4f2a-8633-dc9ae84ef198 https://built-to-grow.simplecast.com/episodes/beyond-fitness-with-lindsay-vastola-M0AHTLmL Tue, 26 Jul 2022 08:00:00 +0000 1028 no full Testimonials Vs. Reviews Testimonials Vs. Reviews 342 Tim Lyons and Randy Angsten In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role?

In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them.

Both are powerful marketing tools that will help you win more customers but using them in the right place will bring even greater results.

Tune in to learn more.

Key Takeaways

- Iron Circle event coming up (00:46)

- What is a review (03:08)

- What is a testimonial (03:57

- When and where to use them (04:35)

- The awareness triangle (06:44)

Additional Resources 

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

]]> <p>We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role?</p><p>In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them.</p><p>Both are powerful marketing tools that will help you win more customers but using them in the right place will bring even greater results.</p><p>Tune in to learn more.</p><p><strong>Key Takeaways</strong></p><p>- Iron Circle event coming up (00:46)</p><p>- What is a review (03:08)</p><p>- What is a testimonial (03:57</p><p>- When and where to use them (04:35)</p><p>- The awareness triangle (06:44)</p><p><strong>Additional Resources </strong></p><p>Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p> 13f36b7f-2aa6-4605-9d78-6cb37a0b700b https://built-to-grow.simplecast.com/episodes/testimonial-vs-review-uIYF7OQs Thu, 21 Jul 2022 08:00:00 +0000 592 no full The Need for Speed The Need for Speed 341 Tim Lyons and Randy Angsten Speed is one of the critical factors of success in any business. In this episode, Tim and Randy outline the benefits of speed for gym owners. Tune in. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call Speed is one of the critical factors of success in any business. In this episode, Tim and Randy outline the benefits of speed for gym owners. Tune in. Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you'll notice that they move with speed in different aspects of their operations.

It's no different in the fitness industry. Time is your most valuable asset as a gym owner because you can't get it back.

Speed is of the essence in everything we do, be it systems, marketing automation, onboarding new members, etc.

As a gym owner, learning things on your own will take you much longer than if you paid to get to the end result faster.

So, the question should be who, not how. Nothing you're facing in your gym hasn't been figured out by somebody already.

Listen to this episode as Tim and Randy take you through the benefit of speed in your business.

Key Takeaways

- Why speed is critical in your business (01:41)

- Move with speed to onboard new members (03:57)

- Paying for speed (07:12)

- Systems to buy speed (10:33)

- Who not How (13:28)

- Take action (17:54)

Additional Resources 

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

 

]]> <p>Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you&#39;ll notice that they move with speed in different aspects of their operations.</p><p>It&#39;s no different in the fitness industry. Time is your most valuable asset as a gym owner because you can&#39;t get it back.</p><p>Speed is of the essence in everything we do, be it systems, marketing automation, onboarding new members, etc.</p><p>As a gym owner, learning things on your own will take you much longer than if you paid to get to the end result faster.</p><p>So, the question should be who, not how. Nothing you&#39;re facing in your gym hasn&#39;t been figured out by somebody already.</p><p>Listen to this episode as Tim and Randy take you through the benefit of speed in your business.</p><p><strong>Key Takeaways</strong></p><p>- Why speed is critical in your business (01:41)</p><p>- Move with speed to onboard new members (03:57)</p><p>- Paying for speed (07:12)</p><p>- Systems to buy speed (10:33)</p><p>- Who not How (13:28)</p><p>- Take action (17:54)</p><p><strong>Additional Resources </strong></p><p>Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p><p>Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a></p><p>Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a></p><p> </p> 46ebc354-0400-4bab-9ce4-83b3c44bcbf2 https://built-to-grow.simplecast.com/episodes/the-need-for-speed-HpVl41yi Tue, 19 Jul 2022 08:00:00 +0000 1215 no full What’s the Purpose of your Fitness Business? What’s the Purpose of your Fitness Business? 340 Tim Lyons and Randy Angsten You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your purpose? Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your purpose? Learn more about our coaching program for gym owners: http://pfmarketingsolutions.com/call You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your purpose?

What do you want out of your business…

You might be looking for:

- Financial freedom

- Opening multiple locations

- Removing yourself from the operations

- Selling the business later

- etc

In this episode, Tim and Randy go back to the roots and help you define the purpose of your fitness business and why you got in it in the first place.

Without a purpose, you are likely to get off track. A purpose gives you true direction and a reason why you are in this business.

The fitness industry is a great and rewarding place to work in for those gym owners who know what they want to get out of it. 

Tune in to this episode to learn more about the power of having a purpose and how to share it with your team.

Key Takeaways

- It all boils down to your purpose (01:22)

- Purpose gives you true direction (01:54)

- Have you reached your membership ceiling? (03:06)

- What our founding fathers can teach us about purpose (04:32)

- Are you all in as the owner (08:00)

- Share your purpose and goals (10:39)

- How to share your wins (12:02)

-------

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

]]> <p>You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your purpose?</p><p>What do you want out of your business…</p><p>You might be looking for:</p><p>- Financial freedom</p><p>- Opening multiple locations</p><p>- Removing yourself from the operations</p><p>- Selling the business later</p><p>- etc</p><p>In this episode, Tim and Randy go back to the roots and help you define the purpose of your fitness business and why you got in it in the first place.</p><p>Without a purpose, you are likely to get off track. A purpose gives you true direction and a reason why you are in this business.</p><p>The fitness industry is a great and rewarding place to work in for those gym owners who know what they want to get out of it. </p><p>Tune in to this episode to learn more about the power of having a purpose and how to share it with your team.</p><p><strong>Key Takeaways</strong></p><p>- It all boils down to your purpose (01:22)</p><p>- Purpose gives you true direction (01:54)</p><p>- Have you reached your membership ceiling? (03:06)</p><p>- What our founding fathers can teach us about purpose (04:32)</p><p>- Are you all in as the owner (08:00)</p><p>- Share your purpose and goals (10:39)</p><p>- How to share your wins (12:02)</p><p>-------</p><p>Learn more about our coaching program for gym owners here: <a href="http://pfmarketingsolutions.com/call" rel="nofollow">http://pfmarketingsolutions.com/call</a></p> 6ff8a1e6-ee0c-4c5f-80f3-ea6a51562bbe https://built-to-grow.simplecast.com/episodes/whats-the-purpose-of-your-fitness-business-pXxo2ayN Thu, 14 Jul 2022 20:09:43 +0000 1051 no full Marketing Metrics That Actually Matter Marketing Metrics That Actually Matter 339 Tim Lyons and Randy Angsten Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be looking at when it comes to your digital marketing, tracking the leads, conversions and the whole journey of your marketing. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be looking at when it comes to your digital marketing, tracking the leads, conversions and the whole journey of your marketing. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be looking at when it comes to your digital marketing, tracking the leads, conversions and the whole journey of your marketing.

--------------------

Learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

]]> <p>Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be looking at when it comes to your digital marketing, tracking the leads, conversions and the whole journey of your marketing.</p><p>--------------------</p><p>Learn more about our coaching program for gym owners here:</p><p>Check us out at http://pfmarketingsolutions.com/call</p> 52997cb0-1119-4257-9866-2f74305fb60d https://built-to-grow.simplecast.com/episodes/marketing-metrics-that-actually-matter-mgiJIND_ Tue, 12 Jul 2022 08:00:00 +0000 1117 no full Celebrating Wins on Social Media Celebrating Wins on Social Media 338 Tim Lyons and Randy Angsten In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can be tricky. In this episode, Tim and Randy help you overcome any fears or hesitations you might have sharing and give you some tips on getting the most out of your social media! -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can be tricky. In this episode, Tim and Randy help you overcome any fears or hesitations you might have sharing and give you some tips on getting the most out of your social media! -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can be tricky. In this episode, Tim and Randy help you overcome any fears or hesitations you might have sharing and give you some tips on getting the most out of your social media!

--------------------

Learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

]]> <p>In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can be tricky. In this episode, Tim and Randy help you overcome any fears or hesitations you might have sharing and give you some tips on getting the most out of your social media!</p><p>--------------------</p><p>Learn more about our coaching program for gym owners here:</p><p>Check us out at http://pfmarketingsolutions.com/call</p> d5746d96-a2e1-44a1-8ecf-45edeedb2d8a https://built-to-grow.simplecast.com/episodes/celebrating-wins-on-social-media-ogaDhyDk Thu, 07 Jul 2022 08:00:00 +0000 1340 no full Should You Offer a Guarantee Should You Offer a Guarantee 337 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and cons. And other factors you need to consider when offering a guarantee. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and cons. And other factors you need to consider when offering a guarantee. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and cons. And other factors you need to consider when offering a guarantee.

--------------------

Learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

]]> <p>In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and cons. And other factors you need to consider when offering a guarantee.</p><p>--------------------</p><p>Learn more about our coaching program for gym owners here:</p><p>Check us out at http://pfmarketingsolutions.com/call</p> 04cb5ad5-397f-4643-9dd9-544c091832c9 https://built-to-grow.simplecast.com/episodes/should-you-offer-a-guarantee-_3kxy_LY Tue, 05 Jul 2022 08:00:00 +0000 1005 no full What It Takes To Go From Good to Great What It Takes To Go From Good to Great 336 Tim Lyons and Randy Angsten Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy match up questions with solutions that in turn will help you grow your business. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy match up questions with solutions that in turn will help you grow your business. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy match up questions with solutions that in turn will help you grow your business.

--------------------

Learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

]]> <p>Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy match up questions with solutions that in turn will help you grow your business.</p><p>--------------------</p><p>Learn more about our coaching program for gym owners here:</p><p>Check us out at http://pfmarketingsolutions.com/call</p> 3644a772-cef7-4f6f-88a2-655b8bb9e1dd https://built-to-grow.simplecast.com/episodes/what-it-takes-to-go-from-good-to-great-czwD9dXe Thu, 30 Jun 2022 08:00:00 +0000 1174 no full Free Money Free Money 335 Tim Lyons and Randy Angsten Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull yourself out of the hole. -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments! Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull yourself out of the hole. -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments! Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull yourself out of the hole.

--------------------

Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

 

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

]]> <p>Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull yourself out of the hole.</p><p>--------------------</p><p>Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!</p><p> </p><p>Also, learn more about our coaching program for gym owners here:</p><p>Check us out at http://pfmarketingsolutions.com/call</p> e6508324-311a-460e-ae2e-4b7339d4fdf0 https://built-to-grow.simplecast.com/episodes/free-money-6TYOHPtU Tue, 28 Jun 2022 08:00:00 +0000 1071 no full The Best Thing About The Fitness Industry The Best Thing About The Fitness Industry 334 Tim Lyons and Randy Angsten Tim and Randy share one of the things they consider the best part of the fitness industry, recurring based revenue over time. It’s about getting your business to operate where your base operating costs are covered by your monthly recurring revenue. -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments! Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy share one of the things they consider the best part of the fitness industry, recurring based revenue over time. It’s about getting your business to operate where your base operating costs are covered by your monthly recurring revenue. -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments! Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call Tim and Randy share one of the things they consider the best part of the fitness industry, recurring based revenue over time. It’s about getting your business to operate where your base operating costs are covered by your monthly recurring revenue.

--------------------

Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

 

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

]]> <p>Tim and Randy share one of the things they consider the best part of the fitness industry, recurring based revenue over time. It’s about getting your business to operate where your base operating costs are covered by your monthly recurring revenue.</p><p>--------------------</p><p>Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!</p><p> </p><p>Also, learn more about our coaching program for gym owners here:</p><p>Check us out at http://pfmarketingsolutions.com/call</p> aba719d9-66c5-443a-b20c-e559bb600daf https://built-to-grow.simplecast.com/episodes/the-best-thing-about-the-fitness-industry-DEdVRGpk Thu, 23 Jun 2022 08:00:00 +0000 1454 no full Built To Scale Built To Scale 333 Tim Lyons and Randy Angsten We hear this buzzword that gets thrown around in business all around the world, It's called “Scaling”. The common phrase we often hear is, “I want to scale my business”. What does that even mean? And more importantly, how do you do it? We help you define it for your business and what it should mean to you as well as how to achieve it. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. We hear this buzzword that gets thrown around in business all around the world, It's called “Scaling”. The common phrase we often hear is, “I want to scale my business”. What does that even mean? And more importantly, how do you do it? We help you define it for your business and what it should mean to you as well as how to achieve it. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. We hear this buzzword that gets thrown around in business all around the world, It's called “Scaling”. The common phrase we often hear is, “I want to scale my business”. What does that even mean? And more importantly, how do you do it? We help you define it for your business and what it should mean to you as well as how to achieve it.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. 

]]> <p>We hear this buzzword that gets thrown around in business all around the world, It&#39;s called “Scaling”. The common phrase we often hear is, “I want to scale my business”. What does that even mean? And more importantly, how do you do it? We help you define it for your business and what it should mean to you as well as how to achieve it.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. </p> 1ca071d2-5d0b-4103-9fc0-1508c1b14d8b https://built-to-grow.simplecast.com/episodes/built-to-scale-poff3RKA Tue, 21 Jun 2022 08:00:00 +0000 1000 no full How To Remove Yourself From The Day to Day How To Remove Yourself From The Day to Day 332 Tim Lyons and Randy Angsten Tim and Randy discuss their fundamental belief that as a business owner, you should have the ability to remove yourself from your business. If you want to be a true business owner, not a self-employed business owner, you need to work yourself out of your business. You can work, but purely on your terms and not that of the gyms. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy discuss their fundamental belief that as a business owner, you should have the ability to remove yourself from your business. If you want to be a true business owner, not a self-employed business owner, you need to work yourself out of your business. You can work, but purely on your terms and not that of the gyms. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy discuss their fundamental belief that as a business owner, you should have the ability to remove yourself from your business. If you want to be a true business owner, not a self-employed business owner, you need to work yourself out of your business. You can work, but purely on your terms and not that of the gyms.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>Tim and Randy discuss their fundamental belief that as a business owner, you should have the ability to remove yourself from your business. If you want to be a true business owner, not a self-employed business owner, you need to work yourself out of your business. You can work, but purely on your terms and not that of the gyms.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> 128eb1ab-128f-49bf-8168-7857532b370d https://built-to-grow.simplecast.com/episodes/how-to-remove-yourself-from-the-day-to-day-5YinczHA Thu, 16 Jun 2022 08:00:00 +0000 1292 no full Stop Repairing Your Equipment Stop Repairing Your Equipment 331 Tim Lyons and Randy Angsten Often we see gym owners stepping in and fixing their own equipment. While we commend you on your willingness to get your hands dirty as well as save a few dollars, a move we all have done as business owners. But with this also comes a risk that a lot of gym owners are unaware of, which is the liability portion. This is discussed and more. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Often we see gym owners stepping in and fixing their own equipment. While we commend you on your willingness to get your hands dirty as well as save a few dollars, a move we all have done as business owners. But with this also comes a risk that a lot of gym owners are unaware of, which is the liability portion. This is discussed and more. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Often we see gym owners stepping in and fixing their own equipment. While we commend you on your willingness to get your hands dirty as well as save a few dollars, a move we all have done as business owners. But with this also comes a risk that a lot of gym owners are unaware of, which is the liability portion. This is discussed and more.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>Often we see gym owners stepping in and fixing their own equipment. While we commend you on your willingness to get your hands dirty as well as save a few dollars, a move we all have done as business owners. But with this also comes a risk that a lot of gym owners are unaware of, which is the liability portion. This is discussed and more.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> 1e37439b-ffb2-4055-8d21-a54d36ff5579 https://built-to-grow.simplecast.com/episodes/stop-repairing-your-equipment-mzPa_fTb Tue, 14 Jun 2022 08:00:00 +0000 804 no full How To Handle Your Competition How To Handle Your Competition 330 Tim Lyons and Randy Angsten Tim and Randy discuss common mistakes business owners do, which is to become too focused on what the competition is doing. It’s good to be aware of your competition, but as soon as your focus becomes what they are doing, you will find yourself behind them. This episode focuses on getting your eyes back on the prize and learning how you can be innovators in your space. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy discuss common mistakes business owners do, which is to become too focused on what the competition is doing. It’s good to be aware of your competition, but as soon as your focus becomes what they are doing, you will find yourself behind them. This episode focuses on getting your eyes back on the prize and learning how you can be innovators in your space. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy discuss common mistakes business owners do, which is to become too focused on what the competition is doing. It’s good to be aware of your competition, but as soon as your focus becomes what they are doing, you will find yourself behind them. This episode focuses on getting your eyes back on the prize and learning how you can be innovators in your space.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>Tim and Randy discuss common mistakes business owners do, which is to become too focused on what the competition is doing. It’s good to be aware of your competition, but as soon as your focus becomes what they are doing, you will find yourself behind them. This episode focuses on getting your eyes back on the prize and learning how you can be innovators in your space.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> 3c621fde-5221-402c-82c8-f15057abd59f https://built-to-grow.simplecast.com/episodes/how-to-handle-your-competition-jx6GbEVa Thu, 09 Jun 2022 08:00:00 +0000 906 no full How To Snipe Your Perfect Client How To Snipe Your Perfect Client 329 Tim Lyons and Randy Angsten Tm and Randy discuss how to “snipe” that perfect client. Every gym has what is called an avatar, the ideal clientele for your gym. It is important to step back and define what your avatar might be. This is the launching point for your marketing, programs, pricing and so much more. Tim and Randy help you define what your “avatar” might be. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tm and Randy discuss how to “snipe” that perfect client. Every gym has what is called an avatar, the ideal clientele for your gym. It is important to step back and define what your avatar might be. This is the launching point for your marketing, programs, pricing and so much more. Tim and Randy help you define what your “avatar” might be. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tm and Randy discuss how to “snipe” that perfect client. Every gym has what is called an avatar, the ideal clientele for your gym. It is important to step back and define what your avatar might be. This is the launching point for your marketing, programs, pricing and so much more. Tim and Randy help you define what your “avatar” might be.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>Tm and Randy discuss how to “snipe” that perfect client. Every gym has what is called an avatar, the ideal clientele for your gym. It is important to step back and define what your avatar might be. This is the launching point for your marketing, programs, pricing and so much more. Tim and Randy help you define what your “avatar” might be.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> 93294def-9898-4cda-a615-2f867b3b00f5 https://built-to-grow.simplecast.com/episodes/how-to-snipe-your-perfect-client-yR4oGxtv Tue, 07 Jun 2022 08:00:00 +0000 931 no full Falling In Love With Your Business Falling In Love With Your Business 328 Tim Lyons and Randy Angsten Tim and Randy talk about falling in love with your business again. Often owners fail because they don’t want to change and find themselves plateauing or even stuck. Without a willingness to make the necessary changes business owners find themselves really losing out. But business changes all the time, and a willingness to change can help you grow and level up your gym. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy talk about falling in love with your business again. Often owners fail because they don’t want to change and find themselves plateauing or even stuck. Without a willingness to make the necessary changes business owners find themselves really losing out. But business changes all the time, and a willingness to change can help you grow and level up your gym. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy talk about falling in love with your business again. Often owners fail because they don’t want to change and find themselves plateauing or even stuck. Without a willingness to make the necessary changes business owners find themselves really losing out. But business changes all the time, and a willingness to change can help you grow and level up your gym.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>Tim and Randy talk about falling in love with your business again. Often owners fail because they don’t want to change and find themselves plateauing or even stuck. Without a willingness to make the necessary changes business owners find themselves really losing out. But business changes all the time, and a willingness to change can help you grow and level up your gym.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> 726209f1-57e8-4362-a029-c366556b4c29 https://built-to-grow.simplecast.com/episodes/falling-in-love-with-your-business-YNbo1UHV Thu, 02 Jun 2022 08:00:00 +0000 1047 no full Your Net Worth Your Net Worth 327 Tim Lyons and Randy Angsten Tim and Randy discuss the importance of personal growth and how surrounding yourself with the right people not only nurtures the growth you want, but will accelerate your growth as well, but it starts with making sure you surround yourself with like-minded and driven individuals. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy discuss the importance of personal growth and how surrounding yourself with the right people not only nurtures the growth you want, but will accelerate your growth as well, but it starts with making sure you surround yourself with like-minded and driven individuals. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough Tim and Randy discuss the importance of personal growth and how surrounding yourself with the right people not only nurtures the growth you want, but will accelerate your growth as well, but it starts with making sure you surround yourself with like-minded and driven individuals.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>Tim and Randy discuss the importance of personal growth and how surrounding yourself with the right people not only nurtures the growth you want, but will accelerate your growth as well, but it starts with making sure you surround yourself with like-minded and driven individuals.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> 0c1a4f77-5618-4a41-b5b1-62c5d962568c https://built-to-grow.simplecast.com/episodes/your-net-worth-FzawGwUR Tue, 31 May 2022 08:00:00 +0000 1000 no full Lets Talk Challenges Lets Talk Challenges 326 Tim Lyons and Randy Angsten In today’s episode, Tim and Randy take on one of the industry's biggest boosts, challenges. They talk about the good and the bad about relying on challenges and how moving away from them can actually help your business and its longevity. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough In today’s episode, Tim and Randy take on one of the industry's biggest boosts, challenges. They talk about the good and the bad about relying on challenges and how moving away from them can actually help your business and its longevity. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough In today’s episode, Tim and Randy take on one of the industry's biggest boosts, challenges. They talk about the good and the bad about relying on challenges and how moving away from them can actually help your business and its longevity.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

]]> <p>In today’s episode, Tim and Randy take on one of the industry&#39;s biggest boosts, challenges. They talk about the good and the bad about relying on challenges and how moving away from them can actually help your business and its longevity.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p> b3c0dec8-2a85-4abc-bc67-755b2919189d https://built-to-grow.simplecast.com/episodes/lets-talk-challenges-bIgE0440 Thu, 26 May 2022 08:00:00 +0000 1402 no full More Than A Workout More Than A Workout 325 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk all about your gym and how it has to be more than just a place to workout. Your clients are not interested in the workouts, they are interested in the results and how you need to go beyond the transactional relationship. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough In this episode, Tim and Randy talk all about your gym and how it has to be more than just a place to workout. Your clients are not interested in the workouts, they are interested in the results and how you need to go beyond the transactional relationship. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough In this episode, Tim and Randy talk all about your gym and how it has to be more than just a place to workout. Your clients are not interested in the workouts, they are interested in the results and how you need to go beyond the transactional relationship.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

 

]]> <p>In this episode, Tim and Randy talk all about your gym and how it has to be more than just a place to workout. Your clients are not interested in the workouts, they are interested in the results and how you need to go beyond the transactional relationship.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p> </p> 82709582-8f33-45e7-9b5a-65a7d579a742 https://built-to-grow.simplecast.com/episodes/more-than-a-workout-NiL_OAQ5 Tue, 24 May 2022 08:00:00 +0000 983 no full You Need To Fire That Client You Need To Fire That Client 324 Tim Lyons and Randy Angsten As a business owner there will always be problems, how you show up to those problems will define your success! Every business has its own set of problems and in this episode, Tim and Randy discuss how to detach yourself from any negative emotions around issues and become solely focused on solutions that grow your business. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 As a business owner there will always be problems, how you show up to those problems will define your success! Every business has its own set of problems and in this episode, Tim and Randy discuss how to detach yourself from any negative emotions around issues and become solely focused on solutions that grow your business. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 As a business owner there will always be problems, how you show up to those problems will define your success! Every business has its own set of problems and in this episode, Tim and Randy discuss how to detach yourself from any negative emotions around issues and become solely focused on solutions that grow your business. 

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>As a business owner there will always be problems, how you show up to those problems will define your success! Every business has its own set of problems and in this episode, Tim and Randy discuss how to detach yourself from any negative emotions around issues and become solely focused on solutions that grow your business. </p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 6d0bd722-646e-47aa-9fd5-923414679f6b https://built-to-grow.simplecast.com/episodes/you-need-to-fire-that-client-02Nkz_HW Thu, 19 May 2022 08:00:00 +0000 1037 no full $olution Mode $olution Mode 323 Tim Lyons and Randy Angsten Tim and Randy discuss the type of mindset needed for gym owners to succeed in this competitive environment. When problems arise as they’re guaranteed to do, how do you respond? Do small problems compound and grow, or do you move into solution mode and make quick work of the challenge? Check out today’s episode for ideas on how you can win with this mindset! ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Tim and Randy discuss the type of mindset needed for gym owners to succeed in this competitive environment. When problems arise as they’re guaranteed to do, how do you respond? Do small problems compound and grow, or do you move into solution mode and make quick work of the challenge? Check out today’s episode for ideas on how you can win with this mindset! ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Tim and Randy discuss the type of mindset needed for gym owners to succeed in this competitive environment. When problems arise as they’re guaranteed to do, how do you respond? Do small problems compound and grow, or do you move into solution mode and make quick work of the challenge? Check out today’s episode for ideas on how you can win with this mindset!

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>Tim and Randy discuss the type of mindset needed for gym owners to succeed in this competitive environment. When problems arise as they’re guaranteed to do, how do you respond? Do small problems compound and grow, or do you move into solution mode and make quick work of the challenge? Check out today’s episode for ideas on how you can win with this mindset!</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 51aa0509-7313-4629-b648-5cca41a805d6 https://built-to-grow.simplecast.com/episodes/solution-mode-7_4yq4et Tue, 17 May 2022 08:00:00 +0000 916 no full Don't Fall Into This Trap Don't Fall Into This Trap 322 Tim Lyons and Randy Angsten Are you finding yourself sitting on a fence with your gym and not growing or moving forward? For many gym owners, having a hard time knowing what decisions to make can be the very thing that keeps their gym from growing. In this episode, Tim and Randy discuss how you can move past this trap and actually start growing your gym with your decisions. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Are you finding yourself sitting on a fence with your gym and not growing or moving forward? For many gym owners, having a hard time knowing what decisions to make can be the very thing that keeps their gym from growing. In this episode, Tim and Randy discuss how you can move past this trap and actually start growing your gym with your decisions. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Are you finding yourself sitting on a fence with your gym and not growing or moving forward? For many gym owners, having a hard time knowing what decisions to make can be the very thing that keeps their gym from growing. In this episode, Tim and Randy discuss how you can move past this trap and actually start growing your gym with your decisions.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>Are you finding yourself sitting on a fence with your gym and not growing or moving forward? For many gym owners, having a hard time knowing what decisions to make can be the very thing that keeps their gym from growing. In this episode, Tim and Randy discuss how you can move past this trap and actually start growing your gym with your decisions.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 7637b629-2ece-4fdd-bcb7-01ab5de197ee https://built-to-grow.simplecast.com/episodes/dont-fall-into-this-trap-ZZVBK94g Thu, 12 May 2022 08:00:00 +0000 758 no full The Discipline Of Marketing The Discipline Of Marketing 321 Tim Lyons and Randy Angsten There is one thing that marketing needs to be based on and that is logic. Logic is the key to marketing with discipline. In this episode, Tim and Randy discuss how you can market your gym with discipline to get greater results. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 There is one thing that marketing needs to be based on and that is logic. Logic is the key to marketing with discipline. In this episode, Tim and Randy discuss how you can market your gym with discipline to get greater results. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 There is one thing that marketing needs to be based on and that is logic. Logic is the key to marketing with discipline. In this episode, Tim and Randy discuss how you can market your gym with discipline to get greater results.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>There is one thing that marketing needs to be based on and that is logic. Logic is the key to marketing with discipline. In this episode, Tim and Randy discuss how you can market your gym with discipline to get greater results.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 65a565ab-e138-4d13-956f-44d01167126d https://built-to-grow.simplecast.com/episodes/the-discipline-of-marketing-ILmZCWzj Tue, 10 May 2022 08:00:00 +0000 1160 no full Fortune is in the Follow Up Fortune is in the Follow Up 320 Tim Lyons and Randy Angsten Anyone who's built a successful business knows how important following up is. Following up with your leads is how you get your best clients. If you don't know how to follow up with your leads then this episode is for you! In this episode, Tim and Randy discuss how important it is to follow up with your leads and the best ways you can follow up. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Anyone who's built a successful business knows how important following up is. Following up with your leads is how you get your best clients. If you don't know how to follow up with your leads then this episode is for you! In this episode, Tim and Randy discuss how important it is to follow up with your leads and the best ways you can follow up. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Anyone who's built a successful business knows how important following up is. Following up with your leads is how you get your best clients. If you don't know how to follow up with your leads then this episode is for you! In this episode, Tim and Randy discuss how important it is to follow up with your leads and the best ways you can follow up.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>Anyone who&#39;s built a successful business knows how important following up is. Following up with your leads is how you get your best clients. If you don&#39;t know how to follow up with your leads then this episode is for you! In this episode, Tim and Randy discuss how important it is to follow up with your leads and the best ways you can follow up.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 50c8e553-2a98-40c5-a913-59f925546b07 https://built-to-grow.simplecast.com/episodes/fortune-is-in-the-follow-up-yjSAniOr Thu, 05 May 2022 08:00:00 +0000 1384 no full How To Choose Between Time & Money How To Choose Between Time & Money 319 Tim Lyons and Randy Angsten How do you choose between time and money? In the business world, a lot of people have a hard time deciding between investing time or money. In this episode, Tim discusses how you can choose between investing time or investing money into your business. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 How do you choose between time and money? In the business world, a lot of people have a hard time deciding between investing time or money. In this episode, Tim discusses how you can choose between investing time or investing money into your business. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 How do you choose between time and money? In the business world, a lot of people have a hard time deciding between investing time or money. In this episode, Tim discusses how you can choose between investing time or investing money into your business.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>How do you choose between time and money? In the business world, a lot of people have a hard time deciding between investing time or money. In this episode, Tim discusses how you can choose between investing time or investing money into your business.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> d72382dc-8a1b-4d7b-a73a-4a3eecb2799a https://built-to-grow.simplecast.com/episodes/how-to-choose-between-time-money-lh3l1m14-UmtvgF84 Tue, 03 May 2022 08:00:00 +0000 405 yes full How to get your clients to follow instructions How to get your clients to follow instructions 318 Tim Lyons and Randy Angsten In this podcast, Tim and Randy talk about how important it is to get out of the gym and spend the time focusing on conferences and continued education. Although being a good trainer is essential, you also need time to really learn the business side for an overall well-rounded gym. Networking with other professionals is an invaluable experience. Also, we talk with Scott Schutte and the importance of getting clients to change their behavior and mindset to meet their goals in and out of the gym. ----- Learn more about the Healthy Behavior Institute:http://healthybehaviorinstitute.com/lyons/ ------ Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 In this podcast, Tim and Randy talk about how important it is to get out of the gym and spend the time focusing on conferences and continued education. Although being a good trainer is essential, you also need time to really learn the business side for an overall well-rounded gym. Networking with other professionals is an invaluable experience. Also, we talk with Scott Schutte and the importance of getting clients to change their behavior and mindset to meet their goals in and out of the gym. ----- Learn more about the Healthy Behavior Institute:http://healthybehaviorinstitute.com/lyons/ ------ Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 In this podcast, Tim and Randy talk about how important it is to get out of the gym and spend the time focusing on conferences and continued education. Although being a good trainer is essential, you also need time to really learn the business side for an overall well-rounded gym. Networking with other professionals is an invaluable experience.

Also, we talk with Scott Schutte and the importance of getting clients to change their behavior and mindset to meet their goals in and out of the gym.

-----

Learn more about the Healthy Behavior Institute:
http://healthybehaviorinstitute.com/lyons/

------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>In this podcast, Tim and Randy talk about how important it is to get out of the gym and spend the time focusing on conferences and continued education. Although being a good trainer is essential, you also need time to really learn the business side for an overall well-rounded gym. Networking with other professionals is an invaluable experience.</p><p>Also, we talk with Scott Schutte and the importance of getting clients to change their behavior and mindset to meet their goals in and out of the gym.</p><p>-----</p><p>Learn more about the Healthy Behavior Institute:<br/>http://healthybehaviorinstitute.com/lyons/</p><p>------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 9f52e196-6f23-4751-86b9-3aaf350221d3 https://built-to-grow.simplecast.com/episodes/how-to-get-your-clients-to-follow-instructions-qDXjWFJx Thu, 28 Apr 2022 08:00:00 +0000 1315 no full The Atlas Gym Owner The Atlas Gym Owner 317 Tim Lyons and Randy Angsten This podcast may hit home for some of you, most of you in fact. It’s what I like to call the Atlas gym owner. You know the statue of the Greek god with the world on his shoulders? That’s how a lot of gym owners run their business like it’s all on their shoulders and they’re the only ones holding it up. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 This podcast may hit home for some of you, most of you in fact. It’s what I like to call the Atlas gym owner. You know the statue of the Greek god with the world on his shoulders? That’s how a lot of gym owners run their business like it’s all on their shoulders and they’re the only ones holding it up. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 This podcast may hit home for some of you, most of you in fact. It’s what I like to call the Atlas gym owner. You know the statue of the Greek god with the world on his shoulders? That’s how a lot of gym owners run their business like it’s all on their shoulders and they’re the only ones holding it up.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>This podcast may hit home for some of you, most of you in fact. It’s what I like to call the Atlas gym owner. You know the statue of the Greek god with the world on his shoulders? That’s how a lot of gym owners run their business like it’s all on their shoulders and they’re the only ones holding it up.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 10e09b99-8714-485a-9257-131f79b2b2b3 https://built-to-grow.simplecast.com/episodes/the-atlas-gym-owner-IWpL_nTD Tue, 26 Apr 2022 08:00:00 +0000 1507 no full Relationships In Your Gym Relationships In Your Gym 316 Tim Lyons and Randy Angsten What are the benefits of building solid relationships in your gym? How do you go about building those relationships? If you've asked yourself these questions then this video is for you! In this episode, Tim and Randy discuss why you should be building relationships in your gym and how you can build those strong relationships. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 What are the benefits of building solid relationships in your gym? How do you go about building those relationships? If you've asked yourself these questions then this video is for you! In this episode, Tim and Randy discuss why you should be building relationships in your gym and how you can build those strong relationships. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 What are the benefits of building solid relationships in your gym? How do you go about building those relationships? If you've asked yourself these questions then this video is for you! In this episode, Tim and Randy discuss why you should be building relationships in your gym and how you can build those strong relationships.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>What are the benefits of building solid relationships in your gym? How do you go about building those relationships? If you&#39;ve asked yourself these questions then this video is for you! In this episode, Tim and Randy discuss why you should be building relationships in your gym and how you can build those strong relationships.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 942c9eab-277f-48f9-a84b-9d2670f55fd3 https://built-to-grow.simplecast.com/episodes/relationships-in-your-gym-ZSaFXIbD Thu, 21 Apr 2022 07:00:00 +0000 1381 no full How Referrals are Stagnating your business How Referrals are Stagnating your business 315 Tim Lyons and Randy Angsten Everyone loves referrals. They are a big way for gym owners to get more clients and more traction. However, referrals aren't always a dependable system of growth. In this episode, Tim and Randy discuss how referrals are stagnating your business and what you need to do. ------ Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Everyone loves referrals. They are a big way for gym owners to get more clients and more traction. However, referrals aren't always a dependable system of growth. In this episode, Tim and Randy discuss how referrals are stagnating your business and what you need to do. ------ Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Everyone loves referrals. They are a big way for gym owners to get more clients and more traction. However, referrals aren't always a dependable system of growth. In this episode, Tim and Randy discuss how referrals are stagnating your business and what you need to do.

------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>Everyone loves referrals. They are a big way for gym owners to get more clients and more traction. However, referrals aren&#39;t always a dependable system of growth. In this episode, Tim and Randy discuss how referrals are stagnating your business and what you need to do.</p><p>------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> ff50b60e-2efd-428a-b578-d749fa267a25 https://built-to-grow.simplecast.com/episodes/how-referrals-are-stagnating-your-business-iJFKyCxA Tue, 19 Apr 2022 08:00:00 +0000 830 no full How To Increase Sales By 26 Percent How To Increase Sales By 26 Percent 314 Tim Lyons and Randy Angsten Do you have a hard time increasing your sales? Do you feel like no matter what you try, you just can't seem to figure it out? If you struggle with increasing your sales for our business then this video is for you! In this episode, Tim and Randy discuss what you can to increase your sales by 26%. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Do you have a hard time increasing your sales? Do you feel like no matter what you try, you just can't seem to figure it out? If you struggle with increasing your sales for our business then this video is for you! In this episode, Tim and Randy discuss what you can to increase your sales by 26%. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11  Do you have a hard time increasing your sales? Do you feel like no matter what you try, you just can't seem to figure it out? If you struggle with increasing your sales for our business then this video is for you! In this episode, Tim and Randy discuss what you can to increase your sales by 26%.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p> Do you have a hard time increasing your sales? Do you feel like no matter what you try, you just can&#39;t seem to figure it out? If you struggle with increasing your sales for our business then this video is for you! In this episode, Tim and Randy discuss what you can to increase your sales by 26%.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 0b99e6e7-60a8-4327-add8-bc5f0d6f175d https://built-to-grow.simplecast.com/episodes/how-to-increase-sales-by-26-percent-OsIncKJH Thu, 14 Apr 2022 08:00:00 +0000 1046 no full How the top performers spend their time How the top performers spend their time 313 Tim Lyons and Randy Angsten Have you ever found yourself wanting to do something but then thinking "I don't have time for that"? Is that really the truth? How we choose to use our time is what's going to differentiate the people who are going to be successful and the people who aren't. In this episode, Tim and Randy talk about how the most successful and top-performing people use their time to better amplify their success. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Have you ever found yourself wanting to do something but then thinking "I don't have time for that"? Is that really the truth? How we choose to use our time is what's going to differentiate the people who are going to be successful and the people who aren't. In this episode, Tim and Randy talk about how the most successful and top-performing people use their time to better amplify their success. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Have you ever found yourself wanting to do something but then thinking "I don't have time for that"? Is that really the truth? How we choose to use our time is what's going to differentiate the people who are going to be successful and the people who aren't. In this episode, Tim and Randy talk about how the most successful and top-performing people use their time to better amplify their success.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>Have you ever found yourself wanting to do something but then thinking &#34;I don&#39;t have time for that&#34;? Is that really the truth? How we choose to use our time is what&#39;s going to differentiate the people who are going to be successful and the people who aren&#39;t. In this episode, Tim and Randy talk about how the most successful and top-performing people use their time to better amplify their success.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> 45f35b75-5bbd-49cc-91be-77e2650f24cb https://built-to-grow.simplecast.com/episodes/how-the-top-performers-spend-their-time-o3oiqJUI Tue, 12 Apr 2022 08:00:00 +0000 1280 no full How to Keep Training During The Great Resignation How to Keep Training During The Great Resignation 312 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about how to keep the staff you currently have. It's no secret that many companies and businesses are having a hard time finding people to work right now. In this difficult time, what can you do to take care of and keep the staff that you do have? If you've found yourself wondering this, then this episode is for you! ----- Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 In this episode, Tim and Randy talk about how to keep the staff you currently have. It's no secret that many companies and businesses are having a hard time finding people to work right now. In this difficult time, what can you do to take care of and keep the staff that you do have? If you've found yourself wondering this, then this episode is for you! ----- Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level. ----- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ----- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 In this episode, Tim and Randy talk about how to keep the staff you currently have. It's no secret that many companies and businesses are having a hard time finding people to work right now. In this difficult time, what can you do to take care of and keep the staff that you do have? If you've found yourself wondering this, then this episode is for you!

-----

Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level.

-----

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

-----

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>In this episode, Tim and Randy talk about how to keep the staff you currently have. It&#39;s no secret that many companies and businesses are having a hard time finding people to work right now. In this difficult time, what can you do to take care of and keep the staff that you do have? If you&#39;ve found yourself wondering this, then this episode is for you!</p><p>-----</p><p>Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level.</p><p>-----</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>-----</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com/nashville11</p> b82f7d4a-e197-4a94-bf02-ca1572553872 https://built-to-grow.simplecast.com/episodes/how-to-keep-training-during-the-great-resignation-nGoyEl4x Thu, 07 Apr 2022 08:00:00 +0000 1524 no full 97 Leads in 7 Days 97 Leads in 7 Days 311 Tim Lyons and Randy Angsten Tim and Randy discuss receiving leads for your gym and handling the load. Many gym owners assume that once they get to a point of doubling their memberships and revenue, everything will be great and they can take that on no problem. But in reality, most gym owners aren't prepared for that. So, in this episode, Tim and Randy give you tips and ideas on how you can be better prepared when you get more leads than you know what to do with. ---------- Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level. ---------- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ---------- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Tim and Randy discuss receiving leads for your gym and handling the load. Many gym owners assume that once they get to a point of doubling their memberships and revenue, everything will be great and they can take that on no problem. But in reality, most gym owners aren't prepared for that. So, in this episode, Tim and Randy give you tips and ideas on how you can be better prepared when you get more leads than you know what to do with. ---------- Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level. ---------- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ---------- Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Tim and Randy discuss receiving leads for your gym and handling the load. Many gym owners assume that once they get to a point of doubling their memberships and revenue, everything will be great and they can take that on no problem. But in reality, most gym owners aren't prepared for that. So, in this episode, Tim and Randy give you tips and ideas on how you can be better prepared when you get more leads than you know what to do with.

----------

Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level.

----------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

----------

Don't miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

]]> <p>Tim and Randy discuss receiving leads for your gym and handling the load. Many gym owners assume that once they get to a point of doubling their memberships and revenue, everything will be great and they can take that on no problem. But in reality, most gym owners aren&#39;t prepared for that. So, in this episode, Tim and Randy give you tips and ideas on how you can be better prepared when you get more leads than you know what to do with.</p><p>----------</p><p>Learn more at: <a href="https://www.pfmarketingsolutions.com/" rel="nofollow">https://www.pfmarketingsolutions.com/</a> to find out more about how we can help you take your gym to the next level.</p><p>----------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>----------</p><p>Don&#39;t miss our Fit Pro Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. <a href="https://fitprogrowthsummit.com/nashville11" rel="nofollow">https://fitprogrowthsummit.com/nashville11</a></p> 5f128148-87d7-463f-b5dd-846742f08ac2 https://built-to-grow.simplecast.com/episodes/97-leads-in-7-days-mSLMbg8X Tue, 05 Apr 2022 08:00:00 +0000 1041 no full Building a Successful Nutrition Program With Nicole Aucoin Building a Successful Nutrition Program With Nicole Aucoin 310 Tim Lyons and Randy Angsten Today on the Built to Grow podcast, we are proud to introduce Nicole Aucoin. Nicole is the founder of Healthy Steps Nutrition and HSN CrossFit. She has been a major player in the nutrition and fitness field for over 10 years, helping thousands of clients achieve their health and wellness goals. Nicole is also one of our speakers at the Growth Summit coming up on May 19 through 2st in Tennessee. ---------- You can follow her on Instagram at @nicole_rd_hsn or on her website: https://healthystepsnutrition.com/ ---------- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ---------- Don't miss our Fit Pro Growth Summit on May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Today on the Built to Grow podcast, we are proud to introduce Nicole Aucoin. Nicole is the founder of Healthy Steps Nutrition and HSN CrossFit. She has been a major player in the nutrition and fitness field for over 10 years, helping thousands of clients achieve their health and wellness goals. Nicole is also one of our speakers at the Growth Summit coming up on May 19 through 2st in Tennessee. ---------- You can follow her on Instagram at @nicole_rd_hsn or on her website: https://healthystepsnutrition.com/ ---------- Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ---------- Don't miss our Fit Pro Growth Summit on May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Today on the Built to Grow podcast, we are proud to introduce Nicole Aucoin. Nicole is the founder of Healthy Steps Nutrition and HSN CrossFit. She has been a major player in the nutrition and fitness field for over 10 years, helping thousands of clients achieve their health and wellness goals. Nicole is also one of our speakers at the Growth Summit coming up on May 19 through 2st in Tennessee.

----------

You can follow her on Instagram at @nicole_rd_hsn or on her website: https://growyournutritionbusiness.com/?ref=187

----------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

----------

Don't miss our Fit Pro Growth Summit on May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com

]]> <p>Today on the Built to Grow podcast, we are proud to introduce Nicole Aucoin. Nicole is the founder of Healthy Steps Nutrition and HSN CrossFit. She has been a major player in the nutrition and fitness field for over 10 years, helping thousands of clients achieve their health and wellness goals. Nicole is also one of our speakers at the Growth Summit coming up on May 19 through 2st in Tennessee.</p><p>----------</p><p>You can follow her on Instagram at @nicole_rd_hsn or on her website: https://growyournutritionbusiness.com/?ref=187</p><p>----------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough</p><p>----------</p><p>Don&#39;t miss our Fit Pro Growth Summit on May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. https://fitprogrowthsummit.com</p> 277c4b3c-1810-41af-9e8f-6d748a649670 https://built-to-grow.simplecast.com/episodes/building-a-successful-nutrition-program-with-nicole-aucoin-zGf_8gjg Thu, 31 Mar 2022 08:00:00 +0000 3064 no full 5 Reasons to attend the FitPro Growth Summit 5 Reasons to attend the FitPro Growth Summit 309 Tim Lyons and Randy Angsten Tim and Randy discuss the top reasons to attend their FitPro Growth Summit in May! The main point is how to grow your business since there’s a lack of that in the industry, but it goes beyond that. This summit is for the professionals who want to network with like-minded individuals, learn from the experts, how to move the needle, and more! Check this podcast out to learn all 5 reasons! Then get your tickets today! ------ Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level. ------ Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ------ Don't miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Tim and Randy discuss the top reasons to attend their FitPro Growth Summit in May! The main point is how to grow your business since there’s a lack of that in the industry, but it goes beyond that. This summit is for the professionals who want to network with like-minded individuals, learn from the experts, how to move the needle, and more! Check this podcast out to learn all 5 reasons! Then get your tickets today! ------ Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level. ------ Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough ------ Don't miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11 Tim and Randy discuss the top reasons to attend their FitPro Growth Summit in May! The main point is how to grow your business since there’s a lack of that in the industry, but it goes beyond that. This summit is for the professionals who want to network with like-minded individuals, learn from the experts, how to move the needle, and more! Check this podcast out to learn all 5 reasons! Then get your tickets today!

------

Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level.

------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

------

Don't miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

 

]]> <p>Tim and Randy discuss the top reasons to attend their FitPro Growth Summit in May! The main point is how to grow your business since there’s a lack of that in the industry, but it goes beyond that. This summit is for the professionals who want to network with like-minded individuals, learn from the experts, how to move the needle, and more! Check this podcast out to learn all 5 reasons! Then get your tickets today!</p><p>------</p><p>Learn more at: <a href="https://www.pfmarketingsolutions.com/" rel="nofollow">https://www.pfmarketingsolutions.com/</a> to find out more about how we can help you take your gym to the next level.</p><p>------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>------</p><p>Don&#39;t miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. <a href="https://fitprogrowthsummit.com/nashville11" rel="nofollow">https://fitprogrowthsummit.com/nashville11</a></p><p> </p> 320db4c4-239e-4370-96bd-d3e544694a9f https://built-to-grow.simplecast.com/episodes/5-reasons-to-attend-the-fitpro-growth-summit-nqKwGllP Tue, 29 Mar 2022 08:00:00 +0000 855 no full Being Average Sucks Being Average Sucks 308 Tim Lyons and Randy Angsten This is a topic that we’ve been swirling around the studio as a topic for a while now – today we tackle the topic of being average. A lot of the time we talk to potential clients and they talk about their just an “Average Joe”. If you’re listening to this show, you’re a gym owner, and you’re a high performer then you’re different than the “Average Joe”. If you’re not achieving, developing, creating, and driving the needle forward as you want, then we can help get you where you want to be. This is a topic that we’ve been swirling around the studio as a topic for a while now – today we tackle the topic of being average. A lot of the time we talk to potential clients and they talk about their just an “Average Joe”. If you’re listening to this show, you’re a gym owner, and you’re a high performer then you’re different than the “Average Joe”. If you’re not achieving, developing, creating, and driving the needle forward as you want, then we can help get you where you want to be. This is a topic that we’ve been swirling around the studio as a topic for a while now – today we tackle the topic of being average. A lot of the time we talk to potential clients and they talk about their just an “Average Joe”. If you’re listening to this show, you’re a gym owner, and you’re a high performer then you’re different than the “Average Joe”. If you’re not achieving, developing, creating, and driving the needle forward as you want, then we can help get you where you want to be.

------

Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level.

------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

------

Don't miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

 

]]> <p>This is a topic that we’ve been swirling around the studio as a topic for a while now – today we tackle the topic of being average. A lot of the time we talk to potential clients and they talk about their just an “Average Joe”. If you’re listening to this show, you’re a gym owner, and you’re a high performer then you’re different than the “Average Joe”. If you’re not achieving, developing, creating, and driving the needle forward as you want, then we can help get you where you want to be.</p><p>------</p><p>Learn more at: <a href="https://www.pfmarketingsolutions.com/" rel="nofollow">https://www.pfmarketingsolutions.com/</a> to find out more about how we can help you take your gym to the next level.</p><p>------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>------</p><p>Don&#39;t miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. <a href="https://fitprogrowthsummit.com/nashville11" rel="nofollow">https://fitprogrowthsummit.com/nashville11</a></p><p> </p> 62d4e516-b2c4-439d-98d6-d6762ac9f325 https://built-to-grow.simplecast.com/episodes/being-average-sucks-K_8qh8gc Thu, 24 Mar 2022 08:00:00 +0000 1293 no full 5 Metrics For A Successful Gym 5 Metrics For A Successful Gym 307 Tim Lyons and Randy Angsten During this episode we’re going to be going through five, maybe six, KPIs that, as gym owners, you should be looking at and measuring. A lot of the time, the wrong numbers could be the focus and it is either numbers that throw your metrics off, or it’s wrong numbers you’re looking at that don’t really matter in the overall picture. Tim and Randy have the expertise and the experience to show you the ones to focus on. During this episode we’re going to be going through five, maybe six, KPIs that, as gym owners, you should be looking at and measuring. A lot of the time, the wrong numbers could be the focus and it is either numbers that throw your metrics off, or it’s wrong numbers you’re looking at that don’t really matter in the overall picture. Tim and Randy have the expertise and the experience to show you the ones to focus on. During this episode we’re going to be going through five, maybe six, KPIs that, as gym owners, you should be looking at and measuring. A lot of the time, the wrong numbers could be the focus and it is either numbers that throw your metrics off, or it’s wrong numbers you’re looking at that don’t really matter in the overall picture. Tim and Randy have the expertise and the experience to show you the ones to focus on.

------

Learn more at: https://www.pfmarketingsolutions.com/ to find out more about how we can help you take your gym to the next level.

------

Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. https://winninggym.com/breakthrough

------

Don't miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it's too late. https://fitprogrowthsummit.com/nashville11

 

]]> <p>During this episode we’re going to be going through five, maybe six, KPIs that, as gym owners, you should be looking at and measuring. A lot of the time, the wrong numbers could be the focus and it is either numbers that throw your metrics off, or it’s wrong numbers you’re looking at that don’t really matter in the overall picture. Tim and Randy have the expertise and the experience to show you the ones to focus on.</p><p>------</p><p>Learn more at: <a href="https://www.pfmarketingsolutions.com/" rel="nofollow">https://www.pfmarketingsolutions.com/</a> to find out more about how we can help you take your gym to the next level.</p><p>------</p><p>Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successful. <a href="https://winninggym.com/breakthrough" rel="nofollow">https://winninggym.com/breakthrough</a></p><p>------</p><p>Don&#39;t miss our Fit Pro-Growth Summit May 19-21, 2022 in Nashville! Buy tickets before it&#39;s too late. <a href="https://fitprogrowthsummit.com/nashville11" rel="nofollow">https://fitprogrowthsummit.com/nashville11</a></p><p> </p> 103b4d29-72dd-4913-9b4e-66be80ea72a9 https://built-to-grow.simplecast.com/episodes/5-metrics-for-a-successful-gym-s4Dq2pkE Tue, 22 Mar 2022 08:00:00 +0000 1800 yes full Facebooks Secret Cheap Lead Source Facebooks Secret Cheap Lead Source 306 Tim Lyons and Randy Angsten In a world of creeping Cost Per Leads and ever-increasing Cost Per Acquisition, sometimes it seems impossible to get ahead when generating new leads. With this little-known Facebook Secret Tim and Randy have used for years, you can reduce the cost of your lead generation efforts, thus allowing you to out-market your competition and dominate in your area! In a world of creeping Cost Per Leads and ever-increasing Cost Per Acquisition, sometimes it seems impossible to get ahead when generating new leads. With this little-known Facebook Secret Tim and Randy have used for years, you can reduce the cost of your lead generation efforts, thus allowing you to out-market your competition and dominate in your area! In a world of creeping Cost Per Leads and ever-increasing Cost Per Acquisition, sometimes it seems impossible to get ahead when generating new leads. With this little-known Facebook Secret Tim and Randy have used for years, you can reduce the cost of your lead generation efforts, thus allowing you to out-market your competition and dominate in your area!

------

https://fitprogrowthsummit.com/
www.winningym.com/coaching

----------

www.ironcircle.net
www.youtube.com/builttogrowpodcast

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>In a world of creeping Cost Per Leads and ever-increasing Cost Per Acquisition, sometimes it seems impossible to get ahead when generating new leads. With this little-known Facebook Secret Tim and Randy have used for years, you can reduce the cost of your lead generation efforts, thus allowing you to out-market your competition and dominate in your area!</p><p>------</p><p><a href="https://fitprogrowthsummit.com/" rel="nofollow">https://fitprogrowthsummit.com/</a><br/><a href="www.winningym.com/coaching" rel="nofollow">www.winningym.com/coaching</a></p><p>----------</p><p><a href="www.ironcircle.net" rel="nofollow">www.ironcircle.net</a><br/><a href="www.youtube.com/builttogrowpodcast" rel="nofollow">www.youtube.com/builttogrowpodcast</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> d29b34e3-749a-4c58-976e-3ef7332b3cd8 https://built-to-grow.simplecast.com/episodes/facebooks-secret-cheap-lead-source-4IO5TAhG Thu, 17 Mar 2022 08:00:00 +0000 1145 yes full Transitioning From General Access To A Training Facility Transitioning From General Access To A Training Facility 305 Tim Lyons and Randy Angsten Tim and Randy dive in and highlight some of the changes they've helped clients make transitioning from a general access gym to a training facility. Not only is taking clients through this transition one of their specialties, but it's also one of their favorite things to do. Dive in and hear how they help gyms make the change to a better business for clients, staff, and owners alike! Tim and Randy dive in and highlight some of the changes they've helped clients make transitioning from a general access gym to a training facility. Not only is taking clients through this transition one of their specialties, but it's also one of their favorite things to do. Dive in and hear how they help gyms make the change to a better business for clients, staff, and owners alike! Tim and Randy dive in and highlight some of the changes they've helped clients make transitioning from a general access gym to a training facility. Not only is taking clients through this transition one of their specialties, but it's also one of their favorite things to do. Dive in and hear how they help gyms make the change to a better business for clients, staff, and owners alike! 

------

https://fitprogrowthsummit.com/
www.winningym.com/coaching

----------

www.ironcircle.net
www.youtube.com/builttogrowpodcast

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Tim and Randy dive in and highlight some of the changes they&#39;ve helped clients make transitioning from a general access gym to a training facility. Not only is taking clients through this transition one of their specialties, but it&#39;s also one of their favorite things to do. Dive in and hear how they help gyms make the change to a better business for clients, staff, and owners alike! </p><p>------</p><p><a href="https://fitprogrowthsummit.com/" rel="nofollow">https://fitprogrowthsummit.com/</a><br/><a href="www.winningym.com/coaching" rel="nofollow">www.winningym.com/coaching</a></p><p>----------</p><p><a href="www.ironcircle.net" rel="nofollow">www.ironcircle.net</a><br/><a href="www.youtube.com/builttogrowpodcast" rel="nofollow">www.youtube.com/builttogrowpodcast</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 877869d8-c2be-4518-8e4c-33856a4b9cde https://built-to-grow.simplecast.com/episodes/transitioning-from-general-access-to-a-training-facility-G03drN2v Tue, 15 Mar 2022 08:00:00 +0000 1416 yes full How to Sell Better How to Sell Better 304 Tim Lyons and Randy Angsten Tim and Randy discuss the difficulties of selling personal training. They talk about the struggles and hurdles gyms face and what steps they can do to overcome them. Tim and Randy discuss the difficulties of selling personal training. They talk about the struggles and hurdles gyms face and what steps they can do to overcome them. Tim and Randy discuss the difficulties of selling personal training. They talk about the struggles and hurdles gyms face and what steps they can do to overcome them. 

------

https://fitprogrowthsummit.com/

----------

www.ironcircle.net
www.youtube.com/builttogrowpodcast

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Tim and Randy discuss the difficulties of selling personal training. They talk about the struggles and hurdles gyms face and what steps they can do to overcome them. </p><p>------</p><p><a href="https://fitprogrowthsummit.com/" rel="nofollow">https://fitprogrowthsummit.com/</a></p><p>----------</p><p><a href="www.ironcircle.net" rel="nofollow">www.ironcircle.net</a><br/><a href="www.youtube.com/builttogrowpodcast" rel="nofollow">www.youtube.com/builttogrowpodcast</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 3d62e489-a801-4be5-86f3-27cebee5eef6 https://built-to-grow.simplecast.com/episodes/how-to-sell-better-MV3_3Pf5 Thu, 10 Mar 2022 09:00:00 +0000 1601 yes full Challenge The Little Things Challenge The Little Things 303 Tim Lyons and Randy Angsten Tim and Randy open up eyes on what it takes to go from good, to great. For business owners, it can be obvious when there's areas of the business that demand attention or when something's going wrong. But what happens when business seems to be good? What can you do to continually dive the needle forward and grow? Today's podcast will help you explore areas in your business you can dive in and improve today. Tim and Randy open up eyes on what it takes to go from good, to great. For business owners, it can be obvious when there's areas of the business that demand attention or when something's going wrong. But what happens when business seems to be good? What can you do to continually dive the needle forward and grow? Today's podcast will help you explore areas in your business you can dive in and improve today. Tim and Randy open up eyes on what it takes to go from good, to great. For business owners, it can be obvious when there's areas of the business that demand attention or when something's going wrong. But what happens when business seems to be good? What can you do to continually dive the needle forward and grow? Today's podcast will help you explore areas in your business you can dive in and improve today.

------

https://fitprogrowthsummit.com/

----------

www.ironcircle.net
www.youtube.com/builttogrowpodcast

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Tim and Randy open up eyes on what it takes to go from good, to great. For business owners, it can be obvious when there&#39;s areas of the business that demand attention or when something&#39;s going wrong. But what happens when business seems to be good? What can you do to continually dive the needle forward and grow? Today&#39;s podcast will help you explore areas in your business you can dive in and improve today.</p><p>------</p><p><a href="https://fitprogrowthsummit.com/" rel="nofollow">https://fitprogrowthsummit.com/</a></p><p>----------</p><p><a href="www.ironcircle.net" rel="nofollow">www.ironcircle.net</a><br/><a href="www.youtube.com/builttogrowpodcast" rel="nofollow">www.youtube.com/builttogrowpodcast</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 03da8ad7-ac24-489a-971e-993544b0c2ed https://built-to-grow.simplecast.com/episodes/challenge-the-little-things-mM1Z6bwf Tue, 08 Mar 2022 09:19:59 +0000 894 no full Iron Circle Weekend Recap - Sundance, Utah Iron Circle Weekend Recap - Sundance, Utah 302 Tim Lyons and Randy Angsten Tim and Randy recap the weekend they just spent with the Iron Circle in beautiful Sundance, Utah! From the private chef preparing top-notch meals in-house, the immense learning from world-class leaders, to the afternoon exploring the mountains of Utah by snowmobile, every aspect of this weekend was over the top for each and every member in attendance. Make sure and head to our YouTube Channel to see a recap video of this weekend within this episode! Tim and Randy recap the weekend they just spent with the Iron Circle in beautiful Sundance, Utah! From the private chef preparing top-notch meals in-house, the immense learning from world-class leaders, to the afternoon exploring the mountains of Utah by snowmobile, every aspect of this weekend was over the top for each and every member in attendance. Make sure and head to our YouTube Channel to see a recap video of this weekend within this episode! Tim and Randy recap the weekend they just spent with the Iron Circle in beautiful Sundance, Utah! From the private chef preparing top-notch meals in-house, the immense learning from world-class leaders, to the afternoon exploring the mountains of Utah by snowmobile, every aspect of this weekend was over the top for each and every member in attendance. Make sure and head to our YouTube Channel to see a recap video of this weekend within this episode!

------

www.ironcircle.net
www.youtube.com/builttogrowpodcast

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Tim and Randy recap the weekend they just spent with the Iron Circle in beautiful Sundance, Utah! From the private chef preparing top-notch meals in-house, the immense learning from world-class leaders, to the afternoon exploring the mountains of Utah by snowmobile, every aspect of this weekend was over the top for each and every member in attendance. Make sure and head to our YouTube Channel to see a recap video of this weekend within this episode!</p><p>------</p><p><a href="www.ironcircle.net" rel="nofollow">www.ironcircle.net</a><br/><a href="www.youtube.com/builttogrowpodcast" rel="nofollow">www.youtube.com/builttogrowpodcast</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 2f35d739-5651-4255-b3f5-f6f0a2e0a8ea https://built-to-grow.simplecast.com/episodes/iron-circle-weekend-recap-sundance-utah-FQqwfiNs Thu, 03 Mar 2022 09:17:34 +0000 1131 no full How To Attract Long Term Clients How To Attract Long Term Clients 301 Tim Lyons and Randy Angsten Tim and Randy sit down and talk about how to attract long-term clients to your gym and the difference in why six-week challenge style marketing is no better off than running a systematic trial. Tim and Randy sit down and talk about how to attract long-term clients to your gym and the difference in why six-week challenge style marketing is no better off than running a systematic trial. www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 07724fdd-4766-46fe-838d-22de73b84cd6 https://built-to-grow.simplecast.com/episodes/how-to-attract-long-term-clients-l6hXESrr Tue, 01 Mar 2022 09:00:00 +0000 1208 no full How To Get Your Gym To $30K Per Month How To Get Your Gym To $30K Per Month 300 Tim Lyons and Randy Angsten In this episode Tim and Randy talk about the numbers in the math behind a $30,000 month, and why it is a big milestone in this industry in the personal training, training gym, large group training facilities. In this episode Tim and Randy talk about the numbers in the math behind a $30,000 month, and why it is a big milestone in this industry in the personal training, training gym, large group training facilities. In this episode Tim and Randy talk about the numbers in the math behind a $30,000 month, and why it is a big milestone in this industry in the personal training, training gym, large group training facilities.

------

www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>In this episode Tim and Randy talk about the numbers in the math behind a $30,000 month, and why it is a big milestone in this industry in the personal training, training gym, large group training facilities.</p><p>------</p><p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 33152e8d-c54f-4669-8d1e-efade560e952 https://built-to-grow.simplecast.com/episodes/how-to-get-your-gym-to-30k-per-month-r8q0pWlc Thu, 24 Feb 2022 09:00:00 +0000 908 no full The Solution Nobody Is Talking About The Solution Nobody Is Talking About 305 Tim Lyons and Randy Angsten Creating a compelling offer is great, but that’s not all it takes in order to successfully sell fitness memberships. Tim and Randy examine this difficult task and highlight the solution that nobody is talking about. Creating a compelling offer is great, but that’s not all it takes in order to successfully sell fitness memberships. Tim and Randy examine this difficult task and highlight the solution that nobody is talking about. www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> dedede19-847c-4f22-9b16-75d76881872a https://built-to-grow.simplecast.com/episodes/the-solution-nobody-is-talking-about-VQf41nDR Tue, 22 Feb 2022 09:00:00 +0000 1253 no full Protecting the Mindset of the Gym Owner Protecting the Mindset of the Gym Owner 304 Tim Lyons and Randy Angsten Tim and Randy talk about how to deal with the times when you as a gym owner, find yourself feeling overwhelmed and focusing on the negative, and what steps you can take to reengage and reignite your passion. Tim and Randy talk about how to deal with the times when you as a gym owner, find yourself feeling overwhelmed and focusing on the negative, and what steps you can take to reengage and reignite your passion. www.pfmarketinsolutions.com/call

----------

www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.pfmarketinsolutions.com/call" rel="nofollow">www.pfmarketinsolutions.com/call</a></p><p>----------</p><p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 13487317-34fd-49eb-88c5-5134555ecc3c https://built-to-grow.simplecast.com/episodes/protecting-the-mindset-of-the-gym-owner-s_uq7S6b Thu, 17 Feb 2022 09:00:00 +0000 1114 no full How To Get Your Clients To Do The Work with Scott Schutte & Dr. Janine Stichter How To Get Your Clients To Do The Work with Scott Schutte & Dr. Janine Stichter 303 Tim Lyons and Randy Angsten Tim and Randy are joined by Scott Schutte & Dr. Janine Stichter of the Healthy Behavior Institute. Their course is the missing link for long-term behavior change so that your clients get the results they desire and you get the career you deserve. Elevate your client's results and increase retention drastically by the lessons learned within this podcast. Tim and Randy are joined by Scott Schutte & Dr. Janine Stichter of the Healthy Behavior Institute. Their course is the missing link for long-term behavior change so that your clients get the results they desire and you get the career you deserve. Elevate your client's results and increase retention drastically by the lessons learned within this podcast. https://www.healthybehaviorinstitute.com/

----------

www.pfmarketinsolutions.com/call

----------

www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="https://www.healthybehaviorinstitute.com/" rel="nofollow">https://www.healthybehaviorinstitute.com/</a></p><p>----------</p><p><a href="http://www.pfmarketinsolutions.com/call" rel="nofollow">www.pfmarketinsolutions.com/call</a></p><p>----------</p><p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 351da58e-b515-4277-8f96-6a798bc41f14 https://built-to-grow.simplecast.com/episodes/how-to-get-your-clients-to-do-the-work-a9i95dNa Tue, 15 Feb 2022 09:00:00 +0000 1959 no full Why Are Training Businesses Failing Why Are Training Businesses Failing 302 Tim Lyons and Randy Angsten Tim and Randy break in their new cameras and upgraded equipment to bring you today's episode on why training businesses are failing. Together they discuss the issues gym owners face on a daily and provide solutions for how to overcome those challenges and not only survive, but thrive in this ultra-competitive industry. Tim and Randy break in their new cameras and upgraded equipment to bring you today's episode on why training businesses are failing. Together they discuss the issues gym owners face on a daily and provide solutions for how to overcome those challenges and not only survive, but thrive in this ultra-competitive industry. www.pfmarketinsolutions.com/call

----------

www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.pfmarketinsolutions.com/call" rel="nofollow">www.pfmarketinsolutions.com/call</a></p><p>----------</p><p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 00cb68f3-2634-47a2-a207-74a40f64879b https://built-to-grow.simplecast.com/episodes/why-are-training-businesses-failing-PWMsZyG3 Thu, 10 Feb 2022 09:00:00 +0000 1067 no full How To Raise Your Rate and Feel Good About It How To Raise Your Rate and Feel Good About It 301 Tim Lyons and Randy Angsten Tim and Randy discuss the challenges gym owners face when raising rates. Inside this episode, they dive into the underlying reason many gym owners shy away from raising rates and share examples of how you can raise your rate and feel good about the decision to do so. Tim and Randy discuss the challenges gym owners face when raising rates. Inside this episode, they dive into the underlying reason many gym owners shy away from raising rates and share examples of how you can raise your rate and feel good about the decision to do so. www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> aebd572a-a603-440e-9dce-854080cea0c7 https://built-to-grow.simplecast.com/episodes/how-to-raise-your-rate-and-feel-good-about-it-ekrDRvmV Tue, 08 Feb 2022 09:00:00 +0000 1422 no full Keep more money - Tax Strategy for Gym Owners Keep more money - Tax Strategy for Gym Owners 300 Tim Lyons and Randy Angsten In this episode, Tim & Randy bring in one of their favorite guest, the Tax Goddess Shauna Wekherlien to discuss multiple ways gym owners can keep more of their hard-earned money, instead of giving it to the IRS. Listen in to hear more about what Tim has been doing to reduce tax burdens and how you can leverage the exact strategies for your business. In this episode, Tim & Randy bring in one of their favorite guest, the Tax Goddess Shauna Wekherlien to discuss multiple ways gym owners can keep more of their hard-earned money, instead of giving it to the IRS. Listen in to hear more about what Tim has been doing to reduce tax burdens and how you can leverage the exact strategies for your business. taxgoddess.com

----------

www.winninggym.com/coaching
www.winninggym.com/IC

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://taxgoddess.com" rel="nofollow">taxgoddess.com</a></p><p>----------</p><p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> b2dfe4ea-6a1f-4fce-ac91-0828b23d1e9b https://built-to-grow.simplecast.com/episodes/keep-more-money-tax-strategy-for-gym-owners-sMeKuwSy Thu, 03 Feb 2022 09:00:00 +0000 4115 no full Stop Changing Your Business To Fit Your Marketing Stop Changing Your Business To Fit Your Marketing 299 Tim Lyons and Randy Angsten Tim and Randy talk about a hot button topic for them in fitness marketing. For years they've seen this trend with fitness marketing agencies and it's likely hurting the businesses employing this strategy. Ensure your marketing supports your business and not the other way around with the lessons found in this episode! Tim and Randy talk about a hot button topic for them in fitness marketing. For years they've seen this trend with fitness marketing agencies and it's likely hurting the businesses employing this strategy. Ensure your marketing supports your business and not the other way around with the lessons found in this episode! www.winninggym.com/coaching
www.winninggym.com/IC

----------
 
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/> <br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 54dfa1f7-39f1-4888-a179-3642273c0f59 https://built-to-grow.simplecast.com/episodes/stop-changing-your-business-to-fit-your-marketing-yhKxXvXP Tue, 01 Feb 2022 09:00:00 +0000 1021 no full Skyrocket Your Show Rate in 30 Seconds Skyrocket Your Show Rate in 30 Seconds 298 Tim Lyons and Randy Angsten Tim and Randy share incredibly insightful tips they've used to drastically increase the show rate of consultations. Implement this strategy today and give yourself the opportunity to sell more memberships immediately. Tim and Randy share incredibly insightful tips they've used to drastically increase the show rate of consultations. Implement this strategy today and give yourself the opportunity to sell more memberships immediately. www.winninggym.com/coaching
www.winninggym.com/IC

----------
 
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/> <br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 172f4c57-56d6-45b5-9f86-ae427b182a8c https://built-to-grow.simplecast.com/episodes/skyrocket-your-show-rate-in-30-seconds-9szU8M7d Thu, 27 Jan 2022 09:00:00 +0000 1228 no full 5 Personal Changes To Grow Your Business 5 Personal Changes To Grow Your Business 297 Tim Lyons and Randy Angsten Randy shares 5 aspects you can change that will help you grow your business. Working on the business is half the battle, ensuring you're capable of doing the work is where it all starts. Give this episode a listen, develop these habits, and increase your performance for business and in life. Randy shares 5 aspects you can change that will help you grow your business. Working on the business is half the battle, ensuring you're capable of doing the work is where it all starts. Give this episode a listen, develop these habits, and increase your performance for business and in life. www.winninggym.com/coaching

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 83f1f726-3182-4116-bd98-384db7c06634 https://built-to-grow.simplecast.com/episodes/5-personal-changes-to-grow-your-business-AwoXw_iZ Tue, 25 Jan 2022 09:00:00 +0000 934 no full Flashback Episode: The Standard Flashback Episode: The Standard 296 Tim Lyons and Randy Angsten In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit www.pfmarketingsolutions.com/call

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.pfmarketingsolutions.com/call</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 82f266da-0a8e-4e44-97c9-c8fb5cabafd3 https://built-to-grow.simplecast.com/episodes/flashback-episode-the-standard-SHgysqyH Thu, 20 Jan 2022 09:00:00 +0000 1462 no full Red Flag Series #4 - Knowing The Math Of Marketing Red Flag Series #4 - Knowing The Math Of Marketing 295 Tim Lyons and Randy Angsten Tim and Randy continue their Red Flag Series with this massive episode on marketing. If you're doing any marketing, understanding the concepts discussed in this episode are a MUST. If you're not clear on the data discussed in this episode, stop marketing until you are! Tim and Randy continue their Red Flag Series with this massive episode on marketing. If you're doing any marketing, understanding the concepts discussed in this episode are a MUST. If you're not clear on the data discussed in this episode, stop marketing until you are! www.pfmarketingsolutions.com/call

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.pfmarketingsolutions.com/call</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 1dc789e3-b085-487e-add0-7ed1bcfee612 https://built-to-grow.simplecast.com/episodes/red-flag-series-4-knowing-the-math-of-marketing-AV5EkZ1V Tue, 18 Jan 2022 09:00:00 +0000 1133 no full Bartering With Business Owners Bartering With Business Owners 294 Tim Lyons and Randy Angsten Tim and Randy share something Tim has been doing for nearly as long as he's had his gym. This outside the box thinking has generated hundreds of thousands of dollars in his business since he opened his doors! Tim and Randy share something Tim has been doing for nearly as long as he's had his gym. This outside the box thinking has generated hundreds of thousands of dollars in his business since he opened his doors! www.winninggym.com/coaching
www.winninggym.com/IC

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> c1bad033-c2ad-4888-a3fc-c46bddcc8cfc https://built-to-grow.simplecast.com/episodes/bartering-with-business-owners-G3XhguY9 Thu, 13 Jan 2022 09:00:00 +0000 932 no full Protecting Your Gym Legally with Cory Sterling Protecting Your Gym Legally with Cory Sterling 293 Tim Lyons and Randy Angsten Tim and Randy are joined by online Attorney Cory Sterling of the Conscious Counsel. Cory works with fitness brands from around the world with a belief that law should be fun! Together the three of them discuss the importance of having the legal council prepare documents before the need for them arises, as well as how you can protect your gym legally from clients, to employees, to covid! Tim and Randy are joined by online Attorney Cory Sterling of the Conscious Counsel. Cory works with fitness brands from around the world with a belief that law should be fun! Together the three of them discuss the importance of having the legal council prepare documents before the need for them arises, as well as how you can protect your gym legally from clients, to employees, to covid! www.winninggym.com/coaching
https://lawisfun.com
https://consciouscounsel.ca
Cory's email: cory@consciouscounsel.ca

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="https://lawisfun.com/?aff=1&cory=" rel="nofollow">https://lawisfun.com</a><br/><a href="https://consciouscounsel.ca" rel="nofollow">https://consciouscounsel.ca</a><br/>Cory&#39;s email: <a href="cory@consciouscounsel.ca" rel="nofollow">cory@consciouscounsel.ca</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> bb63a57b-c0c8-4568-9208-c04607b3dbee https://built-to-grow.simplecast.com/episodes/protecting-your-gym-legally-with-cory-sterling-pAEWPcRE Tue, 11 Jan 2022 09:00:00 +0000 2257 yes full Setting 2022 Up For Success Setting 2022 Up For Success 292 Tim Lyons and Randy Angsten Tim and Randy share ideas on how to better structure your day in order to force success. Today's episode will put you back in the driver's seat of your business and have you pushing the gas for growth in 2022. Tim and Randy share ideas on how to better structure your day in order to force success. Today's episode will put you back in the driver's seat of your business and have you pushing the gas for growth in 2022. www.winninggym.com/workshop
www.winninggym.com/coaching
www.winninggym.com/IC

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a><br/><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 5b9b204c-3c3f-4161-a18a-e3ef39d383ac https://built-to-grow.simplecast.com/episodes/setting-2022-up-for-success-iUo8C56J Thu, 06 Jan 2022 09:00:00 +0000 748 yes full Our Predictions For 2022 Our Predictions For 2022 291 Tim Lyons and Randy Angsten Tim and Randy begin the year with their predictions for the fitness industry in 2022. Give today's episode a listen to hear what they think we'll see for the industry this year and what it could mean for you and your business Tim and Randy begin the year with their predictions for the fitness industry in 2022. Give today's episode a listen to hear what they think we'll see for the industry this year and what it could mean for you and your business www.winninggym.com/workshop
www.winninggym.com/coaching
www.winninggym.com/IC

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a><br/><a href="www.winninggym.com/coaching" rel="nofollow">www.winninggym.com/coaching</a><br/><a href="www.winninggym.com/IC" rel="nofollow">www.winninggym.com/IC</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 28c07814-3f58-4496-afe1-31c651cd9dac https://built-to-grow.simplecast.com/episodes/our-predictions-for-2022-4m74_Wbq Tue, 04 Jan 2022 09:00:00 +0000 1858 yes full 2021 Year End Recap 2021 Year End Recap 290 Tim Lyons and Randy Angsten In this episode, Tim and Randy take a moment on their last podcast of the year to do a year-end recap. What did they learn? And what can we use from this year to kind of make next year even better? All this and more! In this episode, Tim and Randy take a moment on their last podcast of the year to do a year-end recap. What did they learn? And what can we use from this year to kind of make next year even better? All this and more!  Coaching - www.winningym.com/coaching

Lions Not Sheep - https://bit.ly/3rY7m94

https://www.winninggym.com/coaching

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p> Coaching - <a href="www.winningym.com/coaching" rel="nofollow">www.winningym.com/coaching</a></p><p>Lions Not Sheep - <a href="https://bit.ly/3rY7m94" rel="nofollow">https://bit.ly/3rY7m94</a></p><p><a href="https://www.winninggym.com/coaching" rel="nofollow">https://www.winninggym.com/coaching</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 789946fd-18b9-46a2-a1a9-754476155dc4 https://built-to-grow.simplecast.com/episodes/2021-year-end-recap-BUcP7_r2 Thu, 30 Dec 2021 09:00:00 +0000 1848 yes full Sales Consults Off Script Sales Consults Off Script 289 Tim Lyons and Randy Angsten Tim and Randy discuss a recent sales consultation Tim conducted while covering for his Fitness Director. While scripts are crucial for creating a baseline for measurement and providing everyone a singular process, there are coaching times when sticking to the script may just kill the deal entirely. Give today's episode a listen and learn how and when you may need to throw the script out the window. Tim and Randy discuss a recent sales consultation Tim conducted while covering for his Fitness Director. While scripts are crucial for creating a baseline for measurement and providing everyone a singular process, there are coaching times when sticking to the script may just kill the deal entirely. Give today's episode a listen and learn how and when you may need to throw the script out the window.  Coaching - www.winningym.com/coaching

Lions Not Sheep - https://bit.ly/3rY7m94

https://www.winninggym.com/coaching

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p> Coaching - <a href="www.winningym.com/coaching" rel="nofollow">www.winningym.com/coaching</a></p><p>Lions Not Sheep - <a href="https://bit.ly/3rY7m94" rel="nofollow">https://bit.ly/3rY7m94</a></p><p><a href="https://www.winninggym.com/coaching" rel="nofollow">https://www.winninggym.com/coaching</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> b4810cd2-06cd-43f0-9aaa-34cfb2749af3 https://built-to-grow.simplecast.com/episodes/sales-consults-off-script-ZC7fO94V Tue, 28 Dec 2021 09:00:00 +0000 1149 yes full Red Flag Series #3 - Best Practices "Comfort Zone" Red Flag Series #3 - Best Practices "Comfort Zone" 288 Tim Lyons and Randy Angsten Tim and Randy continue their Red Flag Series by highlighting how many gym owners are stuck in their comfort zone. Is your gym just like every other one in your town? Remember, sameness gets no attention, be different and stand out! Tim and Randy continue their Red Flag Series by highlighting how many gym owners are stuck in their comfort zone. Is your gym just like every other one in your town? Remember, sameness gets no attention, be different and stand out! www.winnninggym.com/ic

Lions Not Sheep - https://bit.ly/3rY7m94

https://www.winninggym.com/coaching

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winnninggym.com/ic" rel="nofollow">www.winnninggym.com/ic</a></p><p>Lions Not Sheep - <a href="https://bit.ly/3rY7m94" rel="nofollow">https://bit.ly/3rY7m94</a></p><p><a href="https://www.winninggym.com/coaching" rel="nofollow">https://www.winninggym.com/coaching</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 44028d31-f648-4e98-879d-732a57d1b8f1 https://built-to-grow.simplecast.com/episodes/red-flag-series-3-2CBXN4cG Thu, 23 Dec 2021 09:00:00 +0000 771 yes full Red Flag Series #2 Red Flag Series #2 287 Tim Lyons and Randy Angsten Tim and Randy continue their Red Flag Series to highlight struggles and problems they've come across with gyms over the last so many years. Today's episode highlights the risk when you utilize a single medium for advertisings and communication. Today's episode will help you diversify your poles in the water as well as your communication with your clients. Ensure you have multiple layers as well as congruency across those platforms in order to share success. Tim and Randy continue their Red Flag Series to highlight struggles and problems they've come across with gyms over the last so many years. Today's episode highlights the risk when you utilize a single medium for advertisings and communication. Today's episode will help you diversify your poles in the water as well as your communication with your clients. Ensure you have multiple layers as well as congruency across those platforms in order to share success. www.winnninggym.com/ic

https://www.winninggym.com/coaching

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winnninggym.com/ic" rel="nofollow">www.winnninggym.com/ic</a></p><p><a href="https://www.winninggym.com/coaching" rel="nofollow">https://www.winninggym.com/coaching</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 2dcca4dc-f900-4112-b730-93a9888a4c3e https://built-to-grow.simplecast.com/episodes/red-flag-series-2-MN4r0KFT Tue, 21 Dec 2021 09:00:00 +0000 1294 yes full Tools For Productivity Tools For Productivity 286 Tim Lyons and Randy Angsten Tim and Randy open up their day-to-day to discuss some of the tools they use on a day to day to make their days more productive. As business owners, sometimes it's hard to raise the level of production, but sometimes it's difficult to differentiate between what's serving you, and what's taking from your production. Tim and Randy open up their day-to-day to discuss some of the tools they use on a day to day to make their days more productive. As business owners, sometimes it's hard to raise the level of production, but sometimes it's difficult to differentiate between what's serving you, and what's taking from your production. https://www.winninggym.com/coaching

Slack - https://slack.com/downloads/ios
Discord - https://apps.apple.com/na/app/discord-talk-chat-hang-out/id985746746
Voxer - https://apps.apple.com/sc/app/voxer-walkie-talkie-messenger/id377304531
Oura Ring - https://ouraring.com/
Breethe - https://apps.apple.com/sc/app/voxer-walkie-talkie-messenger/id377304531
Stoic - https://apps.apple.com/us/app/stoic/id1312926037

----------

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="https://www.winninggym.com/coaching" rel="nofollow">https://www.winninggym.com/coaching</a></p><p>Slack - <a href="https://slack.com/downloads/ios" rel="nofollow">https://slack.com/downloads/ios</a><br/>Discord - <a href="https://apps.apple.com/na/app/discord-talk-chat-hang-out/id985746746" rel="nofollow">https://apps.apple.com/na/app/discord-talk-chat-hang-out/id985746746</a><br/>Voxer - <a href="https://apps.apple.com/sc/app/voxer-walkie-talkie-messenger/id377304531" rel="nofollow">https://apps.apple.com/sc/app/voxer-walkie-talkie-messenger/id377304531</a><br/>Oura Ring - <a href="https://ouraring.com/" rel="nofollow">https://ouraring.com/</a><br/>Breethe - <a href="https://apps.apple.com/sc/app/voxer-walkie-talkie-messenger/id377304531" rel="nofollow">https://apps.apple.com/sc/app/voxer-walkie-talkie-messenger/id377304531</a><br/>Stoic - <a href="https://apps.apple.com/us/app/stoic/id1312926037" rel="nofollow">https://apps.apple.com/us/app/stoic/id1312926037</a></p><p>----------<br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> ad0a442c-ea6a-475e-82e4-2e321d8a85d9 https://built-to-grow.simplecast.com/episodes/tools-for-productivity-8ujdM1Tq Thu, 16 Dec 2021 09:00:00 +0000 1658 yes full Red Flag Series #1 Red Flag Series #1 285 Tim Lyons and Randy Angsten After working with over 1000 gyms over the last few years, Tim and Randy are starting a series of episodes to highlight red flags that stand out in gyms. Dive in and take these episodes as your opportunity to ensure your business is operating without any of these red flags! After working with over 1000 gyms over the last few years, Tim and Randy are starting a series of episodes to highlight red flags that stand out in gyms. Dive in and take these episodes as your opportunity to ensure your business is operating without any of these red flags! https://www.winninggym.com/coaching

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="https://www.winninggym.com/coaching" rel="nofollow">https://www.winninggym.com/coaching</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 404f093d-3b30-4633-b921-19d26ca0cbe1 https://built-to-grow.simplecast.com/episodes/red-flag-series-1-z9iQN4Ig Tue, 14 Dec 2021 09:00:00 +0000 1121 yes full Finding Lost Revenue W/ Robert Segelquist Finding Lost Revenue W/ Robert Segelquist 284 Tim Lyons and Randy Angsten Tim and Randy are joined by Robert Segelquist to discuss where there are additional revenue options in your business that you may be missing. Listen to today's episode to find out how to provide move value to your clients throughout their customer journey while simultaneously generating more revenue for the business. Tim and Randy are joined by Robert Segelquist to discuss where there are additional revenue options in your business that you may be missing. Listen to today's episode to find out how to provide move value to your clients throughout their customer journey while simultaneously generating more revenue for the business. www.findlostrevenue.com
www.gymsupps.org

----------

www.winninggym.com/call

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="www.findlostrevenue.com" rel="nofollow">www.findlostrevenue.com</a><br/><a href="www.gymsupps.org" rel="nofollow">www.gymsupps.org</a></p><p>----------</p><p><a href="http://www.winninggym.com/call" rel="nofollow">www.winninggym.com/call</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> cf754558-fa80-4849-a0ef-f09769b07a32 https://built-to-grow.simplecast.com/episodes/finding-lost-revenue-w-robert-segelquist-KA2sNavO Thu, 09 Dec 2021 09:00:00 +0000 1906 yes full January's Secret January's Secret 283 Tim Lyons and Randy Angsten in the fitness industry, January is always talked about as the gold rush. With New Year's resolutions, fitness always seems to be at the top of the list. January has another secret, and if you aren't careful, you may end up in the same place even after you sign up all those new members. Zach Columbia, The Fitness Director at Pulse Fitness joins Tim on this episode to talk all about it, and what you can do to prevent it from happening. in the fitness industry, January is always talked about as the gold rush. With New Year's resolutions, fitness always seems to be at the top of the list. January has another secret, and if you aren't careful, you may end up in the same place even after you sign up all those new members. Zach Columbia, The Fitness Director at Pulse Fitness joins Tim on this episode to talk all about it, and what you can do to prevent it from happening. www.winninggym.com/call

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winninggym.com/call" rel="nofollow">www.winninggym.com/call</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 41aa20b8-47d8-44fa-a879-e5eadb8fc9ee https://built-to-grow.simplecast.com/episodes/januarys-secret-uzDAfx20 Tue, 07 Dec 2021 09:00:00 +0000 1299 yes full Flashback Episode: Double Down On Your Gym's Identity Flashback Episode: Double Down On Your Gym's Identity 282 Tim Lyons and Randy Angsten Flashback Episode: In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Flashback Episode: In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).

Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity translates into a positive brand image. The strongest brand identities are instantly recognizable, even to small children, and immediately convey a message about that business. The same applies even to gym businesses and Tim and Randy will refer to Andy Frisella’s concept of a business focusing on only 49% of a market which should comprise of the potential clientele that can believe in the business's products and services, be willing to spend their money on them, and stay loyal for the long haul.

Every gym owner must understand that and apply it in their gym, and for existing gyms, the best place to start would be to look into the clients who spend the most money with them and those who stay with them longer, and then use that data to figure out the kind of clients they should be targeting. That forms the basis for their brand identity, and Tim and Randy will discuss that more to give you the best actionable advice on how you can create the strongest brand identity for your gym. Stay tuned for more.

www.winninggym.com/call

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).</p><p>Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity translates into a positive brand image. The strongest brand identities are instantly recognizable, even to small children, and immediately convey a message about that business. The same applies even to gym businesses and Tim and Randy will refer to Andy Frisella’s concept of a business focusing on only 49% of a market which should comprise of the potential clientele that can believe in the business&#39;s products and services, be willing to spend their money on them, and stay loyal for the long haul.</p><p>Every gym owner must understand that and apply it in their gym, and for existing gyms, the best place to start would be to look into the clients who spend the most money with them and those who stay with them longer, and then use that data to figure out the kind of clients they should be targeting. That forms the basis for their brand identity, and Tim and Randy will discuss that more to give you the best actionable advice on how you can create the strongest brand identity for your gym. Stay tuned for more.</p><p><a href="http://www.winninggym.com/call" rel="nofollow">www.winninggym.com/call</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> fe934e4f-af57-45fc-8f8a-9b661aaf759a https://built-to-grow.simplecast.com/episodes/flashback-episode-double-down-on-your-gyms-identity-V9VQ_bks Thu, 02 Dec 2021 09:00:00 +0000 2390 no full Paid in Full Memberships Paid in Full Memberships 281 Tim Lyons and Randy Angsten Paid in Full memberships... Should you offer them? Should you discount them? In this episode, Tim explains whether or not if PIF memberships are the way to go. Tim's thinking goes against the current groupthink in the industry now as he feels that PIF memberships might be doing more harm than good, but that's for you to decide. Paid in Full memberships... Should you offer them? Should you discount them? In this episode, Tim explains whether or not if PIF memberships are the way to go. Tim's thinking goes against the current groupthink in the industry now as he feels that PIF memberships might be doing more harm than good, but that's for you to decide. www.winninggym.com/call

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winninggym.com/call" rel="nofollow">www.winninggym.com/call</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> ad8ac50a-fec4-481f-aa02-fd768ff41236 https://built-to-grow.simplecast.com/episodes/paid-in-full-memberships-_pWsZWwp Tue, 30 Nov 2021 09:00:00 +0000 710 yes full Why Your Marketing Is Failing Why Your Marketing Is Failing 280 Tim Lyons and Randy Angsten In today's episode, Tim and Randy explore why many gym owners are missing the mark with their marketing. Today's episode is a great guide to understanding the numbers in your marketing campaigns, clarity on where to scale, and why! In today's episode, Tim and Randy explore why many gym owners are missing the mark with their marketing. Today's episode is a great guide to understanding the numbers in your marketing campaigns, clarity on where to scale, and why! www.winninggym.com/bf21

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winninggym.com/bf21" rel="nofollow">www.winninggym.com/bf21</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> b18a35dd-47a8-4229-a60d-9f25f32bddcb https://built-to-grow.simplecast.com/episodes/why-your-marketing-is-failing-lk0AA772 Thu, 25 Nov 2021 09:00:00 +0000 1813 yes full Time or Money Time or Money 279 Tim Lyons and Randy Angsten Tim and Randy discuss the different characteristics of some gym owners they've worked with in order to highlight what differentiates those "grinders" versus those with businesses that operate independently from the gym owners time. Tim and Randy discuss the different characteristics of some gym owners they've worked with in order to highlight what differentiates those "grinders" versus those with businesses that operate independently from the gym owners time. www.winninggym.com/bf21

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><a href="http://www.winninggym.com/bf21" rel="nofollow">www.winninggym.com/bf21</a></p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 9cacf349-5338-4a43-a0a9-22c3bb1bdd2d https://built-to-grow.simplecast.com/episodes/time-or-money-Cf5AWglK Tue, 23 Nov 2021 09:00:00 +0000 1486 yes full Its Not Your Marketing That's The Problem Its Not Your Marketing That's The Problem 278 Tim Lyons and Randy Angsten In this episode, Tim explains what to do before you spend big money on more marketing, and then only after those items are fixed, is when you should turn on the lead flow. The Built to Grow principle is that you have a solid foundation to grow first and foremost before you do anything else. In this episode, Tim explains what to do before you spend big money on more marketing, and then only after those items are fixed, is when you should turn on the lead flow. The Built to Grow principle is that you have a solid foundation to grow first and foremost before you do anything else. Whenever we take calls from gym owners looking for help in their business, the number one thing they think they need is more and better marketing. We hear it all the time, "If I just had more leads, then the business would do better." While having more leads and eventually clients is absolutely necessary to success, often it's not the marketing that's the problem. It's usually that the owner is running everything in the gym without a plan. The Staff is subpar. The prices and the margins on the service are too low, and there are no systems in place to cover the day-to-day operations. Marketing and more leads in a situation like that will only lead to more stress and bigger problems.

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Whenever we take calls from gym owners looking for help in their business, the number one thing they think they need is more and better marketing. We hear it all the time, &#34;If I just had more leads, then the business would do better.&#34; While having more leads and eventually clients is absolutely necessary to success, often it&#39;s not the marketing that&#39;s the problem. It&#39;s usually that the owner is running everything in the gym without a plan. The Staff is subpar. The prices and the margins on the service are too low, and there are no systems in place to cover the day-to-day operations. Marketing and more leads in a situation like that will only lead to more stress and bigger problems.</p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 38859d8c-a22a-4605-8d25-94e8337c9fef https://built-to-grow.simplecast.com/episodes/its-not-your-marketing-thats-the-problem-AK1MNwjs Thu, 18 Nov 2021 09:00:00 +0000 1145 no full Challenges vs. Trials & What You Should Do Challenges vs. Trials & What You Should Do 277 Tim Lyons and Randy Angsten Challenges are all the rage in Fitness Marketing... But Why? Have you ever thought about how running challenges over and over could be hurting you in the long run? In this solo episode, Tim breaks down some Pros/Cons to running Challenge marketing vs. Trial Marketing, and what you should do next. Challenges are all the rage in Fitness Marketing... But Why? Have you ever thought about how running challenges over and over could be hurting you in the long run? In this solo episode, Tim breaks down some Pros/Cons to running Challenge marketing vs. Trial Marketing, and what you should do next. Episode 223 - 4 types of trials:

https://built-to-grow.simplecast.com/episodes/the-4-types-of-training

----------
Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Episode 223 - 4 types of trials:</p><p>https://built-to-grow.simplecast.com/episodes/the-4-types-of-training</p><p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 26c986ff-26fc-4c7a-bb1b-6060a6ec633b https://built-to-grow.simplecast.com/episodes/challenges-vs-trials-what-you-should-do-v3fpj_Lv Tue, 16 Nov 2021 09:00:00 +0000 762 no full Growth With The Iron Circle Growth With The Iron Circle 276 Tim Lyons and Randy Angsten Tim and Randy recap the Iron Circle Boardroom meeting they just recently hosted. Listen in to hear some secrets from inside the Iron Circle meeting! Tim and Randy recap the Iron Circle Boardroom meeting they just recently hosted. Listen in to hear some secrets from inside the Iron Circle meeting! ----------


Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 7df613ec-aa66-4ce6-8377-e079f9f3489d https://built-to-grow.simplecast.com/episodes/growth-with-the-iron-circle-xNVI8jDa Thu, 11 Nov 2021 09:00:00 +0000 1153 no full Your New Coaching Program Your New Coaching Program 275 Tim Lyons and Randy Angsten Tim and Randy cover in detail the features and benefits of their NEW group coaching program. If you've ever considered a coach for the business side of your gym, give today's episode a listen, and see if it's right for you to take part in this incredible opportunity! Tim and Randy cover in detail the features and benefits of their NEW group coaching program. If you've ever considered a coach for the business side of your gym, give today's episode a listen, and see if it's right for you to take part in this incredible opportunity! ----------


Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 78b1d8c8-4a92-4f89-ad7b-0d9778f8cb38 https://built-to-grow.simplecast.com/episodes/your-new-coaching-program-RL3xg4_l Tue, 09 Nov 2021 09:00:00 +0000 1323 no full Team Training vs Semi Private with Matt Weaver Team Training vs Semi Private with Matt Weaver 274 Tim Lyons and Randy Angsten Special guest Matt Weaver Joins Tim and Randy to talk about his use of team training vs semi-private training and his ninja marketing tactics to thrive in a post covid world. All that and more! Special guest Matt Weaver Joins Tim and Randy to talk about his use of team training vs semi-private training and his ninja marketing tactics to thrive in a post covid world. All that and more! ----------

www.winninggym.com/blackfriday2021

----------

Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><a href="http://www.winninggym.com/blackfriday2021" rel="nofollow"><strong>www.winninggym.com/blackfriday2021</strong></a></p><p>----------</p><p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> bddc759a-0085-441a-8d83-689f275c9d96 https://built-to-grow.simplecast.com/episodes/team-training-vs-semi-private-with-matt-weaver-GYD_lSTH Thu, 04 Nov 2021 08:04:41 +0000 2350 no full Turning Communication Into Cash with John Farkas Turning Communication Into Cash with John Farkas 273 Tim Lyons and Randy Angsten Tim and Randy are joined by guest Matt Weaver of Results Training Center. Together the three of them discuss some of the challenges, benefits, and drawbacks to having a Team Training focused model. Listen in as they put it all on the table in an attempt to help you feel confident in the model you're operating within your facility. Tim and Randy are joined by guest Matt Weaver of Results Training Center. Together the three of them discuss some of the challenges, benefits, and drawbacks to having a Team Training focused model. Listen in as they put it all on the table in an attempt to help you feel confident in the model you're operating within your facility. ----------
Jump on a Call with Randy

----------


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------<br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p>----------</p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 465508d3-9fdf-49b7-ba31-2f88cd4a5adf https://built-to-grow.simplecast.com/episodes/turning-communication-into-cash-with-john-farkas-8qTCVNMd Tue, 02 Nov 2021 08:00:00 +0000 2500 no full Adapt or Die Adapt or Die 272 Tim Lyons and Randy Angsten Tim and Randy discuss how your competition is adapting and coming after you directly. Are you going to be able to adapt and survive when deeper pockets start targeting your clients? Give this episode a listen and ensure you not only can compete, but thrive in the ultra-competitive future! Tim and Randy discuss how your competition is adapting and coming after you directly. Are you going to be able to adapt and survive when deeper pockets start targeting your clients? Give this episode a listen and ensure you not only can compete, but thrive in the ultra-competitive future! ----------

www.winninggym.com/blackfriday2021

----------

Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><a href="http://www.winninggym.com/blackfriday2021" rel="nofollow"><strong>www.winninggym.com/blackfriday2021</strong></a></p><p>----------</p><p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> a1e4b2c3-fbf8-47dd-aa5d-eccef3a2815f https://built-to-grow.simplecast.com/episodes/adapt-or-die-bAQBVdfy Thu, 28 Oct 2021 08:00:00 +0000 1356 no full Your Marketing Plan Your Marketing Plan 271 Tim Lyons and Randy Angsten Tim and Randy discuss getting ahead of your marketing and the importance of having a plan before the month gets here. It's time to layout your 2022 marketing strategy, today's episode will help you with that. Tim and Randy discuss getting ahead of your marketing and the importance of having a plan before the month gets here. It's time to layout your 2022 marketing strategy, today's episode will help you with that. ----------

www.winninggym.com/blackfriday2021

----------

Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><a href="http://www.winninggym.com/blackfriday2021" rel="nofollow"><strong>www.winninggym.com/blackfriday2021</strong></a></p><p>----------</p><p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 1ade01a6-ebdc-45ad-aacc-3a553d24a55b https://built-to-grow.simplecast.com/episodes/your-marketing-plan-2nspELRi Tue, 26 Oct 2021 08:00:00 +0000 1096 no full 5 STEPS TO DOMINATING BLACK FRIDAY 5 STEPS TO DOMINATING BLACK FRIDAY 270 Tim Lyons and Randy Angsten Learn how you can leverage Black Friday to lock in your clients for the entire year of 2022! No trial members that you only have to resell into memberships later! Learn the psychology of the marketplace and how to position your offer in front of individuals that are already in the position to buy! Learn how you can leverage Black Friday to lock in your clients for the entire year of 2022! No trial members that you only have to resell into memberships later! Learn the psychology of the marketplace and how to position your offer in front of individuals that are already in the position to buy! ----------

Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecycle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecycle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> d18eb3c5-7b4b-414a-843a-84c6f5feb8b9 https://built-to-grow.simplecast.com/episodes/5-steps-to-dominating-black-friday-MiLKjJ_M Thu, 21 Oct 2021 08:00:00 +0000 4063 no full Politics Are Affecting Your Business Politics Are Affecting Your Business 269 Tim Lyons and Randy Angsten Tim and Randy dive into some current issues affecting gym owners today. Today's episode will stress the importance of being informed in certain areas to help ensure your business has the greatest chance of survival in the future. Tim and Randy dive into some current issues affecting gym owners today. Today's episode will stress the importance of being informed in certain areas to help ensure your business has the greatest chance of survival in the future. ----------

www.winninggym.com/blackfriday2021

----------

Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><a href="http://www.winninggym.com/blackfriday2021" rel="nofollow"><strong>www.winninggym.com/blackfriday2021</strong></a></p><p>----------</p><p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 368ed7b5-db07-49b4-93e4-749d12612eb6 https://built-to-grow.simplecast.com/episodes/politics-are-affecting-your-business-HUVMmUIn Tue, 19 Oct 2021 08:00:00 +0000 1367 no full Building Brand Loyalty Building Brand Loyalty 268 Tim Lyons and Randy Angsten Tim and Randy discuss why loyalty to your brand is absolutely crucial if you want to stay in the game as well as layout a few ways you can incentivize clients' loyalty in order to condition their behavior for more. Tim and Randy discuss why loyalty to your brand is absolutely crucial if you want to stay in the game as well as layout a few ways you can incentivize clients' loyalty in order to condition their behavior for more. ----------

www.winninggym.com/blackfriday2021

----------

Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>----------</p><p><a href="http://www.winninggym.com/blackfriday2021" rel="nofollow"><strong>www.winninggym.com/blackfriday2021</strong></a></p><p>----------</p><p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 97614e92-547d-4281-825d-98a0b688426e https://built-to-grow.simplecast.com/episodes/building-brand-loyalty-oSBw9ISg Thu, 14 Oct 2021 08:00:00 +0000 1779 no full Flashback Episode: Marketing Must Do's Flashback Episode: Marketing Must Do's 267 Tim Lyons and Randy Angsten Flashback Episode: With Tim and the team hosting their free Black Friday webinar (see notes for link) the guys handpick some of the best and important episodes from the past. Enjoy! In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. Flashback Episode: With Tim and the team hosting their free Black Friday webinar (see notes for link) the guys handpick some of the best and important episodes from the past. Enjoy! In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

Client Lifecycle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/8956f81d-075f-41df-97f6-b76f7812da91/www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecycle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 78f1b437-dfa5-4770-82a6-3a0e329ebc27 https://built-to-grow.simplecast.com/episodes/flashback-episode-marketing-must-dos-Xaqrgb2C Tue, 12 Oct 2021 08:00:00 +0000 2027 no full Flashback Episode: Brick And Mortar Gyms Are Not Dead Flashback Episode: Brick And Mortar Gyms Are Not Dead 267 Tim Lyons and Randy Angsten Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy address the topic of whether brick and mortar gyms are dead due to COVID-19. This is in response to some guru in the fitness space who has been marketing to gym owners that brick and mortar gyms are never going to come back. This is a complete lie and fear-based marketing that we can see through as gym owners. Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy address the topic of whether brick and mortar gyms are dead due to COVID-19. This is in response to some guru in the fitness space who has been marketing to gym owners that brick and mortar gyms are never going to come back. This is a complete lie and fear-based marketing that we can see through as gym owners. Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/8956f81d-075f-41df-97f6-b76f7812da91/www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 9a478f15-21e3-4dbc-8d70-a34f56f115bd https://built-to-grow.simplecast.com/episodes/flashback-episode-brick-and-mortar-gyms-are-not-dead-ek_obiVr Sat, 09 Oct 2021 08:00:00 +0000 1363 no full I've Got Some Beef With The Industry I've Got Some Beef With The Industry 266 Tim Lyons and Randy Angsten Tim and Randy talk about the public's expectations for the industry to give them free services. You wouldn't go to a mechanic and demand a free oil change before you decide if you want to use their services. Maybe a free meal before you decide to eat at a restaurant, but clients walk through the door of your gym and expect you to give them something before they're ready to buy. They talk about navigating those expectations and more. Tim and Randy talk about the public's expectations for the industry to give them free services. You wouldn't go to a mechanic and demand a free oil change before you decide if you want to use their services. Maybe a free meal before you decide to eat at a restaurant, but clients walk through the door of your gym and expect you to give them something before they're ready to buy. They talk about navigating those expectations and more. Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 6fb0f6fb-9b29-4b35-98da-04f4c0fd68d4 https://built-to-grow.simplecast.com/episodes/ive-got-some-beef-with-the-industry-fSAKKnlL Thu, 07 Oct 2021 08:01:37 +0000 2242 no full Marketing With Multiple Poles Marketing With Multiple Poles 265 Tim Lyons and Randy Angsten Note: We had some technical difficulties, so the audio is not as clean as it is normally. This problem has been fixed and will resume Thursday. Fitness marketing is heavily rooted in direct response. But what other areas can and should gym owners be marketing? In today's episode, Tim and Randy highlight some important factors when considering the success of your marketing and dive into different ways you may be able to reduce your cost per lead by having certain things in place. Note: We had some technical difficulties, so the audio is not as clean as it is normally. This problem has been fixed and will resume Thursday. Fitness marketing is heavily rooted in direct response. But what other areas can and should gym owners be marketing? In today's episode, Tim and Randy highlight some important factors when considering the success of your marketing and dive into different ways you may be able to reduce your cost per lead by having certain things in place. Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 3da5add5-7e12-4dce-8ad3-c2a937a226ee https://built-to-grow.simplecast.com/episodes/marketing-with-multiple-poles-RR7B0Mf9 Tue, 05 Oct 2021 08:00:00 +0000 1240 no full Flashback Episode: Dominate Black Friday Using This Strategy Flashback Episode: Dominate Black Friday Using This Strategy 265 Tim Lyons and Randy Angsten Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, and how gym owners can leverage it to win big in terms of additional revenue. Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, and how gym owners can leverage it to win big in terms of additional revenue. Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/dd311a03-7948-4afc-8def-5972524e18a4/www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 402a61c1-6c1a-43be-b6b7-7f732516b61f https://built-to-grow.simplecast.com/episodes/69-dominate-black-friday-using-this-strategy-utgumjbp-DSv5vpdp Sat, 02 Oct 2021 08:00:00 +0000 1842 no full Closing Your Customer Feedback Loop Closing Your Customer Feedback Loop 264 Tim Lyons and Randy Angsten Tim and Randy explore different tactics available for gathering feedback from your clients. Once that feedback is collected, how are you interpreting it, and what should you do with your findings? Tim and Randy explore different tactics available for gathering feedback from your clients. Once that feedback is collected, how are you interpreting it, and what should you do with your findings? Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinar

Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p><strong>Check out our FREE Black Friday Masterclass at </strong><a href="www.winninggym.com/bfwebinar" rel="nofollow"><strong>www.winninggym.com/bfwebinar</strong></a></p><p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 4943d0e0-20ee-40b4-b028-dc69288d1e46 https://built-to-grow.simplecast.com/episodes/closing-your-customer-feedback-loop-PZTLjLcd Thu, 30 Sep 2021 08:00:00 +0000 989 no full $80 an Hour $80 an Hour 263 Tim Lyons and Randy Angsten Tim and Randy talk basic economics in this episode. Are you fully getting the ROI potential that you can be? They will talk about easy steps to take to make sure you are maximizing your gym's ROI. Tim and Randy talk basic economics in this episode. Are you fully getting the ROI potential that you can be? They will talk about easy steps to take to make sure you are maximizing your gym's ROI. Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 73a9917a-960c-4bb3-bb8d-6d5c03447ebd https://built-to-grow.simplecast.com/episodes/80-an-hour-P_4V30zR Tue, 28 Sep 2021 08:00:00 +0000 1279 no full Flashback Episode: Small Business Success With Keap Founder And CEO Clate Mask Flashback Episode: Small Business Success With Keap Founder And CEO Clate Mask 262 Tim Lyons and Randy Angsten Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about, how they help business owners get organized, follow up and automate to grow their businesses, and so much more. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about, how they help business owners get organized, follow up and automate to grow their businesses, and so much more. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 13babca4-bd7b-45e2-973b-1816a6a5fd59 https://built-to-grow.simplecast.com/episodes/flashback-episode-small-business-success-with-keap-founder-and-ceo-clate-mask-tQRaCv88 Sun, 26 Sep 2021 08:00:00 +0000 2330 no full How To Raise Your Rates Successfully How To Raise Your Rates Successfully 262 Tim Lyons and Randy Angsten Tim and Randy talk about the state of the economy, inflation, and how to smoothly transition into having higher rates to cover your costs. All that and more. Tim and Randy talk about the state of the economy, inflation, and how to smoothly transition into having higher rates to cover your costs. All that and more. Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 011e1010-4492-446f-aa08-deacc913c349 https://built-to-grow.simplecast.com/episodes/how-to-raise-your-rates-successfully-hC_phUjb Thu, 23 Sep 2021 08:00:00 +0000 2087 no full Why You Should Be Paying For Media Why You Should Be Paying For Media 261 Tim Lyons and Randy Angsten Tim and Randy talk about the three types of media, owned, earned, paid, and how you can utilize each one to grow your exposure and membershios. Tim and Randy talk about the three types of media, owned, earned, paid, and how you can utilize each one to grow your exposure and membershios. Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 537dca53-5fc0-45d7-974a-6020b553ba13 https://built-to-grow.simplecast.com/episodes/why-you-should-be-paying-for-media-fbIomLsK Tue, 21 Sep 2021 08:00:00 +0000 999 no full Flashback Episode: What Do You Want From Your Business Flashback Episode: What Do You Want From Your Business 260 Tim Lyons and Randy Angsten Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy ask you the hard questions. What do you want from your business? Do your actions support those desires? What steps should you be taking to achieve those goals? Dive into this episode and get clear on what you want from your business. Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. In this episode, Tim and Randy ask you the hard questions. What do you want from your business? Do your actions support those desires? What steps should you be taking to achieve those goals? Dive into this episode and get clear on what you want from your business. Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow"><strong>Jump on a Call with Randy</strong></a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow"><strong>Client Lifecyle Automation Workshop</strong></a></p><p><a href="http://www.profitgps.net/" rel="nofollow"><strong>GPS Marketing Platform</strong></a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow"><strong>website</strong></a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow"><strong>Check us out on YouTube</strong></a></p> fe1fa21a-89d1-4bf0-b274-831862fe7131 https://built-to-grow.simplecast.com/episodes/flashback-what-do-you-want-from-your-business-Kt0u_Mev Sat, 18 Sep 2021 08:00:00 +0000 2063 no full Leads Leads 259 Tim Lyons and Randy Angsten Tim and Randy talk about Leads and why it's so big for any business. Leads are the lifeblood of the business. Without new leads, you can't make new sales and you can't make new revenue on the back end. They talk about how to put a system in place to bring people closer and nourishing them into clients. Tim and Randy talk about Leads and why it's so big for any business. Leads are the lifeblood of the business. Without new leads, you can't make new sales and you can't make new revenue on the back end. They talk about how to put a system in place to bring people closer and nourishing them into clients. Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

--

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

--

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p>--</p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p>--</p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 4021fba1-5d46-4093-ad6f-82838e3ede15 https://built-to-grow.simplecast.com/episodes/leads-xflHeJur Thu, 16 Sep 2021 08:00:00 +0000 1887 no full QR Codes Are The Future QR Codes Are The Future 258 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about a topic that is a bit outside the box. We tackle the mysterious world of QR codes and how this will open up a whole new world with being able to connect with your clients. In this episode, Tim and Randy talk about a topic that is a bit outside the box. We tackle the mysterious world of QR codes and how this will open up a whole new world with being able to connect with your clients. Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! 

Jump on a Call with Randy


Additional Resources:

 

Client Lifecyle Automation Workshop

GPS Marketing Platform

Marketing Talk with Fitness Professionals Facebook Group

 

--

 

You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.

 

--

 

Rather watch our podcast? Check us out on YouTube

]]> <p>Interested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! <br/><br/><a href="http://pfmarketingsolutions.com/Call" rel="nofollow">Jump on a Call with Randy</a></p><p><br/>Additional Resources:</p><p> </p><p><a href="http://www.winninggym.com/workshop" rel="nofollow">Client Lifecyle Automation Workshop</a></p><p><a href="http://www.profitgps.net/" rel="nofollow">GPS Marketing Platform</a></p><p><a href="https://www.facebook.com/groups/fitnessmarketingtalk" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></p><p> </p><p>--</p><p> </p><p>You can find out more about Tim and Randy the strategies covered in this episode by checking out our <a href="http://www.pfmarketingsolutions.com/" rel="nofollow">website</a>.</p><p> </p><p>--</p><p> </p><p>Rather watch our podcast? <a href="https://www.youtube.com/c/BuiltToGrowPodcast" rel="nofollow">Check us out on YouTube</a></p> 763cbccd-3e0f-47d7-94ca-9b38d7b9da5e https://built-to-grow.simplecast.com/episodes/qr-codes-are-the-future-UNgB9UV_ Tue, 14 Sep 2021 08:00:00 +0000 1602 no full Flashback Episode: Getting Knocked On Your Ass Flashback Episode: Getting Knocked On Your Ass 257 Tim Lyons and Randy Angsten Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. Tim and Randy peel back the curtain and share the details of Tim's real estate project and rebrand of his gym. Tim shares the adversity he's faced and is currently facing with the project and together they share the solutions Tim is working on for each of the problems he's faced. Flashback Episode: Every Saturday the guys handpick some of the best and important episodes from the past. Tim and Randy peel back the curtain and share the details of Tim's real estate project and rebrand of his gym. Tim shares the adversity he's faced and is currently facing with the project and together they share the solutions Tim is working on for each of the problems he's faced. Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 9bc38f3d-b625-4cf3-b564-62f1832e860e https://built-to-grow.simplecast.com/episodes/flashback-episode-getting-knocked-on-your-ass-9UZmP2YL Sat, 11 Sep 2021 08:00:00 +0000 1455 no full Is This The Missing Link Is This The Missing Link 256 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about how the path to success is doing things that are necessary even though they're not comfortable, sexy, or pleasant sometimes. All this and more on today's episode. In this episode, Tim and Randy talk about how the path to success is doing things that are necessary even though they're not comfortable, sexy, or pleasant sometimes. All this and more on today's episode.  

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

--

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2> </h2><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>--</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 4cd5f456-4ab6-44df-90e1-134d9ac5dbd8 https://built-to-grow.simplecast.com/episodes/is-this-the-missing-link-4AnFZSvV Thu, 09 Sep 2021 08:00:00 +0000 1613 no full The Unlimited Training Option The Unlimited Training Option 255 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about offering unlimited training options and how it can benefit your gym and the bottom line. All that and more. In this episode, Tim and Randy talk about offering unlimited training options and how it can benefit your gym and the bottom line. All that and more.  

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

--

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2> </h2><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>--</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> f7392840-7226-46e8-8f6b-22ef1ec790fe https://built-to-grow.simplecast.com/episodes/the-unlimited-training-option-2j9tZL2b Tue, 07 Sep 2021 08:00:00 +0000 908 no full Year End Marketing Year End Marketing 254 Tim Lyons and Randy Angsten Tim and Randy talk about planning your marketing for the rest of the year and how important it is to make sure you stay focused on finishing this year strong with your marketing. Tim and Randy talk about planning your marketing for the rest of the year and how important it is to make sure you stay focused on finishing this year strong with your marketing.  

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

--

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2> </h2><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>--</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 3428c593-1a1a-44eb-a63a-40508b9a30f5 https://built-to-grow.simplecast.com/episodes/year-end-marketing-19EnnS3q Thu, 02 Sep 2021 08:00:00 +0000 1152 no full Flashback Episode: Is Your Business An Asset? Flashback Episode: Is Your Business An Asset? 253 Tim Lyons and Randy Angsten Today we run a flashback episode. We will be back next week with an all-new episode! In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Today we run a flashback episode. We will be back next week with an all-new episode! In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one time.

It’s very important for a gym business to be treated as a separate entity from its owner, with the owner being on the outside and being paid by the business. The gym owner must also have their personal expenses and life outside of the business. That way, they can always have a clear cut picture of how healthy their gym is doing.

Tim and Randy will talk about the importance and benefits of one building their business as an asset and break down exactly what a gym owner can do to achieve that. Tim will also share what he currently focuses on to achieve the same with his gym business, and hopefully, this will help you on your own path to turning your gym into the asset it should be for you.

Key Takeaways:

  • You should have a business as its own living, breathing creature that sustains itself (04:06)
  • Starting a business is potentially creating an asset for yourself (07:55)
  • Businesses fail because the owners failed to see a trend or the direction in which the business was going (09:38)
  • A healthy gym business that you can turn around and sell (11:53)
  • Your business should provide you with the quality of life that you ultimately want (15:53)
  • How to create a game plan for exactly what you're doing with each of your days so you can win in 2020 (19:35)

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

--

If you don’t already have my book, get your copy FREE here.

--

Connect with Tim:

Connect with Randy:

--

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

]]> <p>In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one time.</p><p>It’s very important for a gym business to be treated as a separate entity from its owner, with the owner being on the outside and being paid by the business. The gym owner must also have their personal expenses and life outside of the business. That way, they can always have a clear cut picture of how healthy their gym is doing.</p><p>Tim and Randy will talk about the importance and benefits of one building their business as an asset and break down exactly what a gym owner can do to achieve that. Tim will also share what he currently focuses on to achieve the same with his gym business, and hopefully, this will help you on your own path to turning your gym into the asset it should be for you.</p><p><strong>Key Takeaways:</strong></p><ul><li>You should have a business as its own living, breathing creature that sustains itself (04:06)</li><li>Starting a business is potentially creating an asset for yourself (07:55)</li><li>Businesses fail because the owners failed to see a trend or the direction in which the business was going (09:38)</li><li>A healthy gym business that you can turn around and sell (11:53)</li><li>Your business should provide you with the quality of life that you ultimately want (15:53)</li><li>How to create a game plan for exactly what you&#39;re doing with each of your days so you can win in 2020 (19:35)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 865a5abe-a781-48e7-a252-d79a155234b2 https://built-to-grow.simplecast.com/episodes/flashback-is-your-business-an-asset-MFO52WoW Tue, 31 Aug 2021 08:00:00 +0000 1290 no full Flashback Episode - Why You're Struggling With Semi-Private Training Flashback Episode - Why You're Struggling With Semi-Private Training 252 Tim Lyons and Randy Angsten This week we run a flashback episode. We will be back next week with an all-new episode! Tim and Randy lay out the issues they've been hearing from clients and gym owners that have Semi-Private Training in their business but aren't seeing the success they should. Together they discuss what is needed to run a successful business around the Semi-Private Training model. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym This week we run a flashback episode. We will be back next week with an all-new episode! Tim and Randy lay out the issues they've been hearing from clients and gym owners that have Semi-Private Training in their business but aren't seeing the success they should. Together they discuss what is needed to run a successful business around the Semi-Private Training model. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.

Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model, you have to make it look, feel, taste, and smell different from the large group training model.

As you’ll be hearing us explain in this episode, clients have to see the difference between these two models with different deliverables and different results. The consumer is the ultimate decider, and if you can't clearly show them the difference, they won’t buy into it. 

Are you struggling with the transition to a semi-private model in your gym? Tune in to learn what you might be doing wrong and how we can help you run this model successfully.

Key Takeaways

  • Where you are going wrong with semi-private personal training model (01:32)
  • How to sell the semi-private model to the consumer (04:29)
  • Ascending existing clients to the semi-private model (08:33)
  • How to coach semi-private personal training clients (13:01)
  • Prescribing semi-private training to clients who want to get results (15:09)
  • The secret to generating 50% more revenue without bringing in a new client (18:49)

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn&#39;t working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.</p><p>Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model, you have to make it look, feel, taste, and smell different from the large group training model.</p><p>As you’ll be hearing us explain in this episode, clients have to see the difference between these two models with different deliverables and different results. The consumer is the ultimate decider, and if you can&#39;t clearly show them the difference, they won’t buy into it. </p><p>Are you struggling with the transition to a semi-private model in your gym? Tune in to learn what you might be doing wrong and how we can help you run this model successfully.</p><p><strong>Key Takeaways</strong></p><ul><li>Where you are going wrong with semi-private personal training model (01:32)</li><li>How to sell the semi-private model to the consumer (04:29)</li><li>Ascending existing clients to the semi-private model (08:33)</li><li>How to coach semi-private personal training clients (13:01)</li><li>Prescribing semi-private training to clients who want to get results (15:09)</li><li>The secret to generating 50% more revenue without bringing in a new client (18:49)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 4e949bcc-5f43-4701-b99f-4aed12168a3c https://built-to-grow.simplecast.com/episodes/ep-flashback-why-youre-struggling-with-semi-private-training-Qx4yxwDh Thu, 26 Aug 2021 08:00:00 +0000 1271 no full Randy's 3 Favorite Lessons Randy's 3 Favorite Lessons 251 Tim Lyons and Randy Angsten In today's episode, Randy talks about his 3 favorite lessons he's learned from his past coaches and how they impact the way he operates today. In today's episode, Randy talks about his 3 favorite lessons he's learned from his past coaches and how they impact the way he operates today. www.winninggym.com/nashville

--

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

--

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2>www.winninggym.com/nashville</h2><p>--</p><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>--</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 096ec448-7610-494a-94c8-4aa94ecab64a https://built-to-grow.simplecast.com/episodes/randys-3-favorite-lessons-TzBI6Wfk Tue, 24 Aug 2021 08:00:00 +0000 1099 no full How Aggressive is Your Marketing How Aggressive is Your Marketing 250 Tim Lyons and Randy Angsten EPISODE 250 MILESTONE! Tim and Randy break down the different aggression levels found in marketing when it comes to spending money to acquire a client. Are you spending enough money to compete in your marketplace? Do you know what you can and should be spending to acquire a client? Give today's episode a listen, implement the strategies learned, and dominate your market! EPISODE 250 MILESTONE! Tim and Randy break down the different aggression levels found in marketing when it comes to spending money to acquire a client. Are you spending enough money to compete in your marketplace? Do you know what you can and should be spending to acquire a client? Give today's episode a listen, implement the strategies learned, and dominate your market! www.winninggym.com/nashville
https://toddbrown.me/

--

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

--

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2>www.winninggym.com/nashville<br/>https://toddbrown.me/</h2><p>--</p><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>--</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> ee2883e7-eb44-4fdf-bdbf-2edd805a5486 https://built-to-grow.simplecast.com/episodes/how-aggressive-is-your-marketing-YXTaSVWr Thu, 19 Aug 2021 08:00:00 +0000 1357 no full The Iron Circle Experience The Iron Circle Experience 249 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about their recent Iron Circle event that took place in Fort Lauderdale, Florida. In this episode, Tim and Randy talk about their recent Iron Circle event that took place in Fort Lauderdale, Florida.  

------------------------------------

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

------------------------------------

www.winninggym.com/Nashville

------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2> </h2><p>------------------------------------</p><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>------------------------------------</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/5b1a806a-ce0f-4960-b696-a78339915ca2/www.winninggym.com/Nashville" rel="nofollow"><i><strong>www.winninggym.com/Nashville</strong></i></a></p><p>------------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> fad856ee-810e-4d91-9942-ad67fd867b55 https://built-to-grow.simplecast.com/episodes/the-iron-circle-experience-dS7DjYPD Tue, 17 Aug 2021 08:00:00 +0000 896 no full Website Talk with Houston Goodwin Website Talk with Houston Goodwin 248 Tim Lyons and Randy Angsten In this episode, Tim sits down with Houston Goodwin of 97 display to talk about the importance of your website and if you are using it to it's full potential. In this episode, Tim sits down with Houston Goodwin of 97 display to talk about the importance of your website and if you are using it to it's full potential. http://97display.com/profit

------------------------------------

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

------------------------------------

www.winninggym.com/Nashville

------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <h2><a href="http://97display.com/profit" rel="nofollow">http://97display.com/profit</a></h2><p>------------------------------------</p><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>------------------------------------</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/5b1a806a-ce0f-4960-b696-a78339915ca2/www.winninggym.com/Nashville" rel="nofollow"><i><strong>www.winninggym.com/Nashville</strong></i></a></p><p>------------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 2c6a96fd-0f8e-4f4a-8432-194a40f6d9fa https://built-to-grow.simplecast.com/episodes/website-talk-with-houston-goodwin-WfFlQMTl Thu, 12 Aug 2021 08:00:00 +0000 2157 no full The Boba Effect The Boba Effect 247 Tim Lyons and Randy Angsten Tim and Randy dive into a very interesting topic and discuss what it is you're actually selling. Are you in the business of selling weight loss? Fitness results? Happiness? A social club? Social gratification? Dive into today's episode and figure out where you need to double down in your business! Tim and Randy dive into a very interesting topic and discuss what it is you're actually selling. Are you in the business of selling weight loss? Fitness results? Happiness? A social club? Social gratification? Dive into today's episode and figure out where you need to double down in your business! ------------------------------------

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

------------------------------------

www.winninggym.com/Nashville

------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>------------------------------------</p><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>------------------------------------</p><p><a href="www.winninggym.com/Nashville" rel="nofollow"><i><strong>www.winninggym.com/Nashville</strong></i></a></p><p>------------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 7cc1871f-ad9f-4e8b-9948-7d1eb6d1d5e6 https://built-to-grow.simplecast.com/episodes/the-boba-effect-vn37wzem Tue, 10 Aug 2021 08:00:00 +0000 1032 no full The Private Training Trap The Private Training Trap 246 Tim Lyons and Randy Angsten Tim and Randy open up about Private Training and dive into why they believe it becomes a trap for many gym owners. Listen to today's episode to find out how to prevent yourself from getting stuck with the wrong service and what your options are if you've fallen into the trap. Tim and Randy open up about Private Training and dive into why they believe it becomes a trap for many gym owners. Listen to today's episode to find out how to prevent yourself from getting stuck with the wrong service and what your options are if you've fallen into the trap. ---------------------------------------------------------------

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

------------------------------------------------------------------------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>---------------------------------------------------------------</p><p>WiN A $500 Amazon gift cad!</p><p><a href="https://dashboard.simplecast.com/accounts/5334dd87-0cbc-4aa1-bb9f-27e0986d105a/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/78b8b3ca-cb38-4711-8485-85f6d9a72fd3/winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>------------------------------------------------------------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 6c968944-4e82-4a7e-ade9-7b890a953e25 https://built-to-grow.simplecast.com/episodes/the-private-training-trap-1HTpwG9n Thu, 05 Aug 2021 08:00:00 +0000 1176 yes full Shutdowns Coming, Be Prepared Shutdowns Coming, Be Prepared 245 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about chatter about the possibility of another shutdown and what that means for you and your gym, and how you can prepare for it. In this episode, Tim and Randy talk about chatter about the possibility of another shutdown and what that means for you and your gym, and how you can prepare for it. Key Takeaways

  • Keeping clients engaged (1:15)
  • 52 Weeks (3:10)
  • More than just a workout (6:11)
  • More than a Gym (10:15)
  • Fitness talk Facebook group (11:50)

---------------------------------------------------------------

WiN A $500 Amazon gift cad!

winninggym.com/3minutes

------------------------------------------------------------------------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Key Takeaways</p><ul><li>Keeping clients engaged (1:15)</li><li>52 Weeks (3:10)</li><li>More than just a workout (6:11)</li><li>More than a Gym (10:15)</li><li>Fitness talk Facebook group (11:50)</li></ul><p>---------------------------------------------------------------</p><p>WiN A $500 Amazon gift cad!</p><p><a href="winninggym.com/3minutes" rel="nofollow">winninggym.com/3minutes</a></p><p>------------------------------------------------------------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 02b350ee-9121-421d-904b-df2120b4635c https://built-to-grow.simplecast.com/episodes/shutdowns-coming-be-prepared-LSTp16U1 Tue, 03 Aug 2021 08:00:00 +0000 1307 no full Stop Marketing Immediately Stop Marketing Immediately 244 Tim Lyons and Randy Angsten Every business needs leads, but quite often leads aren't the actual problem for the lack of growth and success many gyms face. Tim and Randy highlight a common problem they've discovered working with gym owners over the last 6 years. Address these common problems before marketing for leads. Every business needs leads, but quite often leads aren't the actual problem for the lack of growth and success many gyms face. Tim and Randy highlight a common problem they've discovered working with gym owners over the last 6 years. Address these common problems before marketing for leads. Additional Resources:

  • www.winningym.com/nashville
  • www.switchtosemiprivate.com
  • www.pfmarketingsolutions.com/call

--------------

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Additional Resources:</strong></p><ul><li>www.winningym.com/nashville</li><li>www.switchtosemiprivate.com</li><li>www.pfmarketingsolutions.com/call</li></ul><p>--------------</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 5095dd23-1549-479c-9587-957494544967 https://built-to-grow.simplecast.com/episodes/stop-marketing-immediately-FmMOjfJx Thu, 29 Jul 2021 08:00:00 +0000 1339 no full Good Debt, Bad Debt Good Debt, Bad Debt 243 Tim Lyons and Randy Angsten Tim and Randy lay out the different beliefs when it comes to debt in business. Is there time when debt can be a good thing? In this episode you'll hear some ways that taking on debt might just help you get further, faster! Tim and Randy lay out the different beliefs when it comes to debt in business. Is there time when debt can be a good thing? In this episode you'll hear some ways that taking on debt might just help you get further, faster! Additional Resources:

  • www.winningym.com/nashville
  • www.switchtosemiprivate.com
  • www.pfmarketingsolutions.com/call

--------------

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Additional Resources:</strong></p><ul><li>www.winningym.com/nashville</li><li>www.switchtosemiprivate.com</li><li>www.pfmarketingsolutions.com/call</li></ul><p>--------------</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> b1f4d7ef-252f-4e02-af7c-996feea34884 https://built-to-grow.simplecast.com/episodes/good-debt-bad-debt-0ij0g41M Tue, 27 Jul 2021 08:00:00 +0000 1397 no full Action Solves All Action Solves All 242 Tim Lyons and Randy Angsten Randy shares 10 easy action items you can work on that will help elevate your brand, reputation, and even your productivity. Randy shares 10 easy action items you can work on that will help elevate your brand, reputation, and even your productivity. Winninggym.com/Nashville

1. Clear Your Voicemails
2. Domain-Based Email
3. Software (Client Management, CRM, etc.)
4. Website Review
5. Know Your Numbers (Key Performance Indicators - KPIs, P&Ls CPL, CPA, etc.) 
6. Unique Mechanisms and Nomenclature 
7. Be Alfred to your clients Batman
8. Bookend Your Day - Morning Routine, Evening Routine
9. Run towards Adversity
10. Seek information in areas of weakness/improvement

----------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Winninggym.com/Nashville<br/><br/>1. Clear Your Voicemails<br/>2. Domain-Based Email<br/>3. Software (Client Management, CRM, etc.)<br/>4. Website Review<br/>5. Know Your Numbers (Key Performance Indicators - KPIs, P&amp;Ls CPL, CPA, etc.) <br/>6. Unique Mechanisms and Nomenclature <br/>7. Be Alfred to your clients Batman<br/>8. Bookend Your Day - Morning Routine, Evening Routine<br/>9. Run towards Adversity<br/>10. Seek information in areas of weakness/improvement</p><p>----------</p><p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 0ab2ae50-aa60-4885-85c6-7b92112dbcd0 https://built-to-grow.simplecast.com/episodes/action-solves-all-cy486qZs Thu, 22 Jul 2021 08:00:00 +0000 1580 no full Getting Knocked On Your Ass Getting Knocked On Your Ass 241 Tim Lyons and Randy Angsten Tim and Randy peel back the curtain and share the details of Tim's real estate project and rebrand of his gym. Tim shares the adversity he's faced and is currently facing with the project and together they share the solutions Tim is working on for each of the problems he's faced. Tim and Randy peel back the curtain and share the details of Tim's real estate project and rebrand of his gym. Tim shares the adversity he's faced and is currently facing with the project and together they share the solutions Tim is working on for each of the problems he's faced. Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 05c8fca9-51c1-41f7-a100-d5cab1855cdf https://built-to-grow.simplecast.com/episodes/getting-knocked-on-your-ass-j7ymF_5K Tue, 20 Jul 2021 08:13:27 +0000 2178 no full Part 2 - Semi Private Training the Pros and Cons Part 2 - Semi Private Training the Pros and Cons 240 Tim Lyons and Randy Angsten In the second episode in this 2 Part series, Tim and Randy lay out the pros and cons of Semi-Private Training. If you've considered this type of training for your business then you must give this episode a listen! In the second episode in this 2 Part series, Tim and Randy lay out the pros and cons of Semi-Private Training. If you've considered this type of training for your business then you must give this episode a listen! Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> f451d0eb-f4b9-4e10-8f14-da4daceb7a4b https://built-to-grow.simplecast.com/episodes/part-2-semi-private-training-the-pros-and-cons-ki6cgKZZ Thu, 15 Jul 2021 08:00:00 +0000 1512 no full Part 1 - Team Training the Pros and Cons Part 1 - Team Training the Pros and Cons 239 Tim Lyons and Randy Angsten In this two-part series, Tim and Randy cover the model of your business and the pros and cons of different styles and models. In today’s episode they cover large group training. In this two-part series, Tim and Randy cover the model of your business and the pros and cons of different styles and models. In today’s episode they cover large group training. Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 7d93e434-db9a-4a2b-9ffe-e6f14adb1d53 https://built-to-grow.simplecast.com/episodes/part-1-team-training-the-pros-and-cons-from-randy-angsten-pulse-fitness-GPswtlki Tue, 13 Jul 2021 08:00:00 +0000 1189 no full Fix The Problem Once Fix The Problem Once 238 Tim Lyons and Randy Angsten Problems often arise in business when you get away from systems and processes. In this episode, Tim and Randy remind you that when those moments occur, stick to the solution that you’ve already created to remedy the problem. Problems often arise in business when you get away from systems and processes. In this episode, Tim and Randy remind you that when those moments occur, stick to the solution that you’ve already created to remedy the problem. Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 5b0ebe29-4807-442e-9876-2339e578d94b https://built-to-grow.simplecast.com/episodes/fix-the-problem-once-_8A7ED_U Thu, 08 Jul 2021 08:00:00 +0000 1313 no full The Power Is In The List The Power Is In The List 237 Tim Lyons and Randy Angsten Tim and Randy dive in and share many of the advantages that come with segmenting your lists and tailoring the messaging to each of them respectively. There's immense power in the ability to speak to each prospect or client based on their unique areas of interest or specific actions they've taken. Give today's episode a listen to hear how you can benefit from segmentation. Tim and Randy dive in and share many of the advantages that come with segmenting your lists and tailoring the messaging to each of them respectively. There's immense power in the ability to speak to each prospect or client based on their unique areas of interest or specific actions they've taken. Give today's episode a listen to hear how you can benefit from segmentation. Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

 

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p> </p> 51f2a79c-6194-455b-8a06-659888d5966b https://built-to-grow.simplecast.com/episodes/the-power-is-in-the-list-_BuFjIlF Tue, 06 Jul 2021 08:00:00 +0000 1667 no full Personalizing Semi Private Training Personalizing Semi Private Training 236 Tim Lyons and Randy Angsten Tim and Randy attack one of the big challenges many gym owners and trainers face, and that's how to personalize semi-private training so that each client receives individualized results even though the session is conducted by a single trainer. Special Quest: Zach Columbia Tim and Randy attack one of the big challenges many gym owners and trainers face, and that's how to personalize semi-private training so that each client receives individualized results even though the session is conducted by a single trainer. Special Quest: Zach Columbia Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">Winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">PFMarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 01ac4f31-872d-44bb-b586-458f38bbf689 https://built-to-grow.simplecast.com/episodes/personalizing-semi-private-training-gUpW5hEz Thu, 01 Jul 2021 08:00:00 +0000 2357 no full You're Not Normal You're Not Normal 235 Tim Lyons and Randy Angsten Tim and Randy shed light on why you may sometimes feel out of place when surrounded by others. The path of entrepreneurship can often feel lonely and leave you wondering why others don't seem to understand. Give today's episode a listen for some understanding as to why it seems that way. Tim and Randy shed light on why you may sometimes feel out of place when surrounded by others. The path of entrepreneurship can often feel lonely and leave you wondering why others don't seem to understand. Give today's episode a listen for some understanding as to why it seems that way. Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 30097a19-0b8f-4838-9ec0-34ff417c24d5 https://built-to-grow.simplecast.com/episodes/youre-not-normal-UW9SSGra Tue, 29 Jun 2021 08:00:00 +0000 1407 no full Outside The Gym Outside The Gym 234 Tim Lyons and Randy Angsten Tim and Randy help tackle the other 23 hours of the day our clients aren't with us. Tim outlines the solution he's come up for keeping clients engaged and results-driven, even when they're not with us. Tim and Randy help tackle the other 23 hours of the day our clients aren't with us. Tim outlines the solution he's come up for keeping clients engaged and results-driven, even when they're not with us. Key Takeaways

  • Keeping clients engaged (1:15)
  • 52 Weeks (3:10)
  • More than just a workout (6:11)
  • More than a Gym (10:15)
  • Fitness talk Facebook group (11:50)

---------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Key Takeaways</strong></p><ul><li>Keeping clients engaged (1:15)</li><li>52 Weeks (3:10)</li><li>More than just a workout (6:11)</li><li>More than a Gym (10:15)</li><li>Fitness talk Facebook group (11:50)</li></ul><p>---------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 15ae9f52-730c-4f7e-92d8-be171ec77cf9 https://built-to-grow.simplecast.com/episodes/outside-the-gym-CbnQlNY3 Thu, 24 Jun 2021 08:00:00 +0000 770 no full The Event Roll Out Strategy The Event Roll Out Strategy 233 Tim Lyons and Randy Angsten Tim and Randy cover exactly how to host and promote an event for your gym. What's the point of hosting an event if nobody shows up? Use this strategy to pack your events and they'll become the talk of the town. Tim and Randy cover exactly how to host and promote an event for your gym. What's the point of hosting an event if nobody shows up? Use this strategy to pack your events and they'll become the talk of the town. Key Takeaways:

Event Roll Out Strategy
1 - Create an Event Flyer - Who, What, When, Where, Why
2 - Create a Facebook Event
3 - Add Clients to Facebook Event
4 - Print Flyers for the Club
5 - Create Email Campaign (Keap Campaign)
6 - Update Landing Page (RSVP), Tags, Emails
7 - Sign Up Sheet At The Front Desk
8 - Text Message Campaign
9 - Team Personally Invites Members - Hands Out Flyers
10 - Facebook Live in Members Community
11 - Facebook Posts in Members Community

----------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Key Takeaways:<br/><br/>Event Roll Out Strategy<br/>1 - Create an Event Flyer - Who, What, When, Where, Why<br/>2 - Create a Facebook Event<br/>3 - Add Clients to Facebook Event<br/>4 - Print Flyers for the Club<br/>5 - Create Email Campaign (Keap Campaign)<br/>6 - Update Landing Page (RSVP), Tags, Emails<br/>7 - Sign Up Sheet At The Front Desk<br/>8 - Text Message Campaign<br/>9 - Team Personally Invites Members - Hands Out Flyers<br/>10 - Facebook Live in Members Community<br/>11 - Facebook Posts in Members Community</p><p>----------</p><p>Additional Resources:</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 61614424-4bcb-4523-ab74-04ba3e0fb4cb https://built-to-grow.simplecast.com/episodes/the-event-roll-out-strategy-U4QJOhP4 Tue, 22 Jun 2021 08:00:00 +0000 1546 no full Should You Call An Audible Should You Call An Audible 232 Tim Lyons and Randy Angsten Tim and Randy challenge you to ask when is enough, enough? Are there areas of your business that you're holding on to for way longer than you should? From marketing campaigns to services within your facility, is it time to pivot? Tim and Randy challenge you to ask when is enough, enough? Are there areas of your business that you're holding on to for way longer than you should? From marketing campaigns to services within your facility, is it time to pivot? Key Takeaways:

  • Iron Circle (0:55)
  • Call an audible (4:37)
  • Services within your gym (6:18)
  • Our story (9:23)
  • Semi-private (14:31)
  • Reoccurring passive revenue (15:43)

---------------------------------

Additional Resources:

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Key Takeaways:</strong></p><ul><li><strong>Iron Circle (0:55)</strong></li><li><strong>Call an audible (4:37)</strong></li><li><strong>Services within your gym (6:18)</strong></li><li><strong>Our story (9:23)</strong></li><li><strong>Semi-private (14:31)</strong></li><li><strong>Reoccurring passive revenue (15:43)</strong></li></ul><p>---------------------------------</p><p>Additional Resources:</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 4792c2f4-e1b5-423d-9ea7-780c91073aa6 https://built-to-grow.simplecast.com/episodes/should-you-call-an-audible-Wb38vl7X Thu, 17 Jun 2021 08:00:00 +0000 1160 no full $25,000 Gym Membership $25,000 Gym Membership 231 Tim Lyons and Randy Angsten Tim and Randy layout the new Legacy Lifetime Membership Tim has put together. Together they dissect everything in the membership and why it makes perfect sense for all parties involved! Tim and Randy layout the new Legacy Lifetime Membership Tim has put together. Together they dissect everything in the membership and why it makes perfect sense for all parties involved! Key Takeaways:

  • CLA Workshop info (0:55)
  • Lifetime memberships (1:59)
  • The math (3:42)
  • What they get (6:00)
  • Have to be authentic (10:30)
  • Legacy Gym info (12:30)
  • Half a million in marketing (15:46)
  • Business talk facebook group (17:53)

--------------------------------------------------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

 

]]> <p><strong>Key Takeaways:</strong></p><ul><li>CLA Workshop info (0:55)</li><li>Lifetime memberships (1:59)</li><li>The math (3:42)</li><li>What they get (6:00)</li><li>Have to be authentic (10:30)</li><li>Legacy Gym info (12:30)</li><li>Half a million in marketing (15:46)</li><li>Business talk facebook group (17:53)</li></ul><p>--------------------------------------------------------------------------------------</p><p>Additional Resources:</p><ul><li>www.winninggym.com/workshop</li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p> </p> 12113c17-571b-498d-9f53-ec00c7aab9e8 https://built-to-grow.simplecast.com/episodes/25-000-gym-membership-bhWhegip Tue, 15 Jun 2021 05:00:00 +0000 1152 no full Stay in Your Lane Stay in Your Lane 230 Tim Lyons and Randy Angsten Tim and Randy discuss numerous ways you can add revenue and growth without having to go outside of your "lane" or typical personal training services. Too often business owners want to get creative with ways to generate revenue and it often leads them too far outside their normal operation and can become more of a headache than anything else. Tim and Randy discuss numerous ways you can add revenue and growth without having to go outside of your "lane" or typical personal training services. Too often business owners want to get creative with ways to generate revenue and it often leads them too far outside their normal operation and can become more of a headache than anything else. Key Takeaways

  • CLA workshop info (0:48)
  • Staying in your lane (1:39)
  • Supplements (3:17)
  • Apparel (6:47)
  • Outsourcing (8:53)
  • Full-service solution (13:58)
  • Stay in your lane (19:53)
  • Data drives decisions (19:37)
  • Marketing (21:50)

-----------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Key Takeaways</strong></p><ul><li>CLA workshop info (0:48)</li><li>Staying in your lane (1:39)</li><li>Supplements (3:17)</li><li>Apparel (6:47)</li><li>Outsourcing (8:53)</li><li>Full-service solution (13:58)</li><li>Stay in your lane (19:53)</li><li>Data drives decisions (19:37)</li><li>Marketing (21:50)</li></ul><p>-----------------------------</p><p>Additional Resources:</p><ul><li>www.winninggym.com/workshop</li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> e4893fcb-a77b-4092-bf2f-0fd5e3c7f7c2 https://built-to-grow.simplecast.com/episodes/stay-in-your-lane-_SpGfKB6 Thu, 10 Jun 2021 05:00:00 +0000 1582 no full Raising The Bar Raising The Bar 229 Tim Lyons and Randy Angsten Tim and Randy shed light on a common problem they're seeing in the fitness industry. In today's episode, they discuss different ways you can raise the bar of professionalism in your business and elevate you against your competitors. Tim and Randy shed light on a common problem they're seeing in the fitness industry. In today's episode, they discuss different ways you can raise the bar of professionalism in your business and elevate you against your competitors. Key Takeaways

  • CLA workshop info (0:19)
  • Email address (1:56)
  • Your website (7:30)
  • Work uniforms (11:10)
  • Professionalism (15:55)
  • Be intentional (18:13)
  • Conditioning (21:00)
  • Cleanliness (23:03)
  • Build trust (25:07)

------------------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Key Takeaways</strong></p><ul><li>CLA workshop info (0:19)</li><li>Email address (1:56)</li><li>Your website (7:30)</li><li>Work uniforms (11:10)</li><li>Professionalism (15:55)</li><li>Be intentional (18:13)</li><li>Conditioning (21:00)</li><li>Cleanliness (23:03)</li><li>Build trust (25:07)</li></ul><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 8e1ac5c6-8e05-4f9d-892f-e1bc265567d4 https://built-to-grow.simplecast.com/episodes/raising-the-bar-eWQpZZ0q Tue, 08 Jun 2021 08:03:04 +0000 1626 no full Beyond Memberships Beyond Memberships 228 Tim Lyons and Randy Angsten Tim and Randy discuss how you can drastically increase revenue by raising the average cart value of your current clients by providing opportunities at better results in ways outside of their training memberships. Are you leaving money on the table? Listen to today's episode, apply the lessons within, and grow! Tim and Randy discuss how you can drastically increase revenue by raising the average cart value of your current clients by providing opportunities at better results in ways outside of their training memberships. Are you leaving money on the table? Listen to today's episode, apply the lessons within, and grow! Key Takeaways

  • CLA Workshop info (0:31)
  • Inside the gym (3:50)
  • Nutrition is huge (4:34)
  • Apparel (9:24)
  • One Membership (11:51)
  • Semi-private training (15:00)
  • Look at your numbers (19:41)
  • Client lifetime value (23:28)
  • TPI (25:00)
  • Affiliate programs (30:31)

------------------------------------------------------

www.winninggym.com/workshop
www.pfmarketingsolutions.com/call
www.gymsupps.org

https://www.mytpi.com/

------------------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Key Takeaways</strong></p><ul><li>CLA Workshop info (0:31)</li><li>Inside the gym (3:50)</li><li>Nutrition is huge (4:34)</li><li>Apparel (9:24)</li><li>One Membership (11:51)</li><li>Semi-private training (15:00)</li><li>Look at your numbers (19:41)</li><li>Client lifetime value (23:28)</li><li>TPI (25:00)</li><li>Affiliate programs (30:31)</li></ul><p>------------------------------------------------------</p><p>www.winninggym.com/workshop<br/>www.pfmarketingsolutions.com/call<br/>www.gymsupps.org<br/><br/>https://www.mytpi.com/</p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 68cac294-80cc-4509-a80d-66e92913a051 https://built-to-grow.simplecast.com/episodes/beyond-memberships-YuXZ37y3 Thu, 03 Jun 2021 05:00:00 +0000 2428 no full The Seminar Effect The Seminar Effect 227 Tim Lyons and Randy Angsten In this episode, we talk about the seminar effect and how learning new strategies mean nothing if you don't take action and implement them. All that and more! In this episode, we talk about the seminar effect and how learning new strategies mean nothing if you don't take action and implement them. All that and more! Excerpts:

  • Don't say no to something you know nothing about.
  • Sad data point: 2% - 3% of the attendees in any seminar will actually take action on what they just learned.
  • Don’t get paralysis by analysis.
  • The 23 hours your coaching clients and your training clients are not with you is where the real work comes in. That's the only way you're going to see the results you're talking about, the ones you actually desire.
  • Nothing's telling you that you have to be in the 2% or the 98%, it's up to you.

 

Key Takeaways

  • CLA Workshop info (0:34)
  • the seminar effect (4:09)
  • What have you done with the information? (8:06)
  • All about actions (9:53)
  • Special offers (12:58)

------------------------------------------------------

Additional Resources:

--

July 17th – 18th

For more information and to sign up visit:

Winninggym.com/workshop

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Excerpts:</strong></p><ul><li>Don&#39;t say no to something you know nothing about.</li><li>Sad data point: 2% - 3% of the attendees in any seminar will actually take action on what they just learned.</li><li>Don’t get paralysis by analysis.</li><li>The 23 hours your coaching clients and your training clients are not with you is where the real work comes in. That&#39;s the only way you&#39;re going to see the results you&#39;re talking about, the ones you actually desire.</li><li>Nothing&#39;s telling you that you have to be in the 2% or the 98%, it&#39;s up to you.</li></ul><p> </p><p>Key Takeaways</p><ul><li>CLA Workshop info (0:34)</li><li>the seminar effect (4:09)</li><li>What have you done with the information? (8:06)</li><li>All about actions (9:53)</li><li>Special offers (12:58)</li></ul><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>July 17th – 18th</p><p>For more information and to sign up visit:</p><p>Winninggym.com/workshop</p><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 0de4074a-6f34-4553-92e6-798be87a9222 https://built-to-grow.simplecast.com/episodes/the-seminar-effect-kgDE5She Tue, 01 Jun 2021 05:00:00 +0000 918 no full Growth Summit Recap Growth Summit Recap 226 Tim Lyons and Randy Angsten In this episode, we recap the 2021 Growth Summit and chat about what we learned and what our takeaways were. All this and more! In this episode, we recap the 2021 Growth Summit and chat about what we learned and what our takeaways were. All this and more! Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 9f83f4dc-e10b-49b8-8fb0-167d5fabaa3a https://built-to-grow.simplecast.com/episodes/growth-summit-recap-Z80siep_ Thu, 27 May 2021 05:00:00 +0000 956 no full The Key To Success With Jason Phillips The Key To Success With Jason Phillips 225 Tim Lyons and Randy Angsten In this episode, we have a chat with Jason Philips, founder of the Nutritional Coaching Institute and one of the expert speakers at this past FIT PRO Growth Summit. We chat about the power of betting on yourself and finding opportunities for sucess. All this and more! In this episode, we have a chat with Jason Philips, founder of the Nutritional Coaching Institute and one of the expert speakers at this past FIT PRO Growth Summit. We chat about the power of betting on yourself and finding opportunities for sucess. All this and more! Excerpts:

  • The “I can’t do it” is typically a cover-up for complacency. This statement is just a cover-up for “I don’t want to”.
  • You need to create and demand success from yourself. 
  • Betting on yourself requires an investment. Maybe an investment of money, maybe an investment of time, whatever it may be, you will need to invest and possibly sacrifice to achieve the next level. Winners understand it’s an investment and not a cost. It's not a ” cost of doing business” but an investment in yourself.
  • The common denominator of all the failures and successes in life is you, period. 
  • Learning is the tool that allows me to have every single thing that I want, it makes failure completely unreasonable and makes success inevitable.
  • When you wake up in the morning, you simply make a declaration; I’m going to do it! And then you take the steps and don’t stop until it’s done.

 

Key Takeaways

  • Special Guest: Jason Phillips (0:39)
  • Breaking records (6:16)
  • Bet on yourself (7:21)
  • The common denominator (13:02)
  • Investing in yourself (20:47)
  • Finding opportunity (26:28)
  • F**king lying! (32:34)
  • Digital marketing future (42:16)
  • Coaching with Jason (50:54)

 

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Excerpts:</strong></p><ul><li>The “I can’t do it” is typically a cover-up for complacency. This statement is just a cover-up for “I don’t want to”.</li><li>You need to create and demand success from yourself. </li><li>Betting on yourself requires an investment. Maybe an investment of money, maybe an investment of time, whatever it may be, you will need to invest and possibly sacrifice to achieve the next level. Winners understand it’s an investment and not a cost. It&#39;s not a ” cost of doing business” but an investment in yourself.</li><li>The common denominator of all the failures and successes in life is you, period. </li><li>Learning is the tool that allows me to have every single thing that I want, it makes failure completely unreasonable and makes success inevitable.</li><li>When you wake up in the morning, you simply make a declaration; I’m going to do it! And then you take the steps and don’t stop until it’s done.</li></ul><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Special Guest: Jason Phillips (0:39)</li><li>Breaking records (6:16)</li><li>Bet on yourself (7:21)</li><li>The common denominator (13:02)</li><li>Investing in yourself (20:47)</li><li>Finding opportunity (26:28)</li><li>F**king lying! (32:34)</li><li>Digital marketing future (42:16)</li><li>Coaching with Jason (50:54)</li></ul><p> </p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> ef6e84d4-abbf-472e-bad3-dbdbc7a2d3fc https://built-to-grow.simplecast.com/episodes/the-key-to-success-with-jason-phillips-zEPnywLd Tue, 25 May 2021 05:00:00 +0000 3611 no full How Challenges Are Crippling Your Business How Challenges Are Crippling Your Business 224 Tim Lyons and Randy Angsten <p><strong>Excerpt:</strong></p><ul><li>Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.</li><li>When you offer so much, nutrition seminars, zoom stuff, and a giant bundle for one low cost of x amount of dollars, the problem is when you convert those people into memberships, unless you are doing all of those things all of the time, you are actually giving them less when they become a member.</li><li>Example: The Internet subscription sign-up special. You get all the channels, movies, NFL packages, and more for the first few months. Then that special is over, you are subscribed, turn on your TV and you now are getting the bare bones for service. Can leave the clients feeling slightly cheated because they are comparing the value.</li><li>When you run challenges all the time there are a few things that happen; you are getting people that sign up that have a short-term fitness mentality. Those people that are signing up for all of your challenges, but never for a membership. They just wait until the next challenge.</li><li>When you get a giant influx of people it completely disrupts your business and affects your current business and clients. Because all of the focus is directed to the challenge, and trying to capture new clients, the ones that have supported your business this whole time get neglected.</li><li>As a gym owner, it is very tempting to go down the road of challenges and having them back-to-back all the time because that’s the only way you are getting clients.</li><li>There is a case to run challenges and run them all the time. If your business runs on a day-to-day as having challenges as a part of your culture and this is your jam, then it can (and has) worked great for gyms. But it needs to be a part of your gym's structure.</li></ul><p>Key Takeaways</p><ul><li>Challenges and why they are hurting your business (1:02)</li><li>The problem (3:14)</li><li>Your culture? (6:14)</li><li>Your clients (7:28)</li><li>Retention (10:26)</li><li>When it works (12:56)</li><li>Closing (15:53)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info click <a href="https://winninggym.com/scottsdale">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" target="_blank">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube"> here</a></p> Excerpt:

  • Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.
  • When you offer so much, nutrition seminars, zoom stuff, and a giant bundle for one low cost of x amount of dollars, the problem is when you convert those people into memberships, unless you are doing all of those things all of the time, you are actually giving them less when they become a member.
  • Example: The Internet subscription sign-up special. You get all the channels, movies, NFL packages, and more for the first few months. Then that special is over, you are subscribed, turn on your TV and you now are getting the bare bones for service. Can leave the clients feeling slightly cheated because they are comparing the value.
  • When you run challenges all the time there are a few things that happen; you are getting people that sign up that have a short-term fitness mentality. Those people that are signing up for all of your challenges, but never for a membership. They just wait until the next challenge.
  • When you get a giant influx of people it completely disrupts your business and affects your current business and clients. Because all of the focus is directed to the challenge, and trying to capture new clients, the ones that have supported your business this whole time get neglected.
  • As a gym owner, it is very tempting to go down the road of challenges and having them back-to-back all the time because that’s the only way you are getting clients.
  • There is a case to run challenges and run them all the time. If your business runs on a day-to-day as having challenges as a part of your culture and this is your jam, then it can (and has) worked great for gyms. But it needs to be a part of your gym's structure.

Key Takeaways

  • Challenges and why they are hurting your business (1:02)
  • The problem (3:14)
  • Your culture? (6:14)
  • Your clients (7:28)
  • Retention (10:26)
  • When it works (12:56)
  • Closing (15:53)

------------------------------------------------------

FIT PRO GROWTH SUMMIT

Growth Summit 2021 is locked and loaded for another amazing event!

For more info click HERE

------------------------------------------------------

Additional Resources:

--

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

--

You can find out more about Tim and the strategies covered in this episode by checking out our website.

--

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

]]> <p><strong>Excerpt:</strong></p><ul><li>Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.</li><li>When you offer so much, nutrition seminars, zoom stuff, and a giant bundle for one low cost of x amount of dollars, the problem is when you convert those people into memberships, unless you are doing all of those things all of the time, you are actually giving them less when they become a member.</li><li>Example: The Internet subscription sign-up special. You get all the channels, movies, NFL packages, and more for the first few months. Then that special is over, you are subscribed, turn on your TV and you now are getting the bare bones for service. Can leave the clients feeling slightly cheated because they are comparing the value.</li><li>When you run challenges all the time there are a few things that happen; you are getting people that sign up that have a short-term fitness mentality. Those people that are signing up for all of your challenges, but never for a membership. They just wait until the next challenge.</li><li>When you get a giant influx of people it completely disrupts your business and affects your current business and clients. Because all of the focus is directed to the challenge, and trying to capture new clients, the ones that have supported your business this whole time get neglected.</li><li>As a gym owner, it is very tempting to go down the road of challenges and having them back-to-back all the time because that’s the only way you are getting clients.</li><li>There is a case to run challenges and run them all the time. If your business runs on a day-to-day as having challenges as a part of your culture and this is your jam, then it can (and has) worked great for gyms. But it needs to be a part of your gym&#39;s structure.</li></ul><p>Key Takeaways</p><ul><li>Challenges and why they are hurting your business (1:02)</li><li>The problem (3:14)</li><li>Your culture? (6:14)</li><li>Your clients (7:28)</li><li>Retention (10:26)</li><li>When it works (12:56)</li><li>Closing (15:53)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> ebf96b17-9022-4610-a2e9-a182aede6dd2 https://built-to-grow.simplecast.com/episodes/how-challenges-are-crippling-your-business-yeZ1Lbeh Thu, 20 May 2021 05:04:00 +0000 1085 no full The 4 Types of Trials to Use in Your Gym The 4 Types of Trials to Use in Your Gym 223 Tim Lyons and Randy Angsten In today's episode, we talk about the 4 main and most commonly used trial types you can use for your gym. We dissect each one with pros and cons to help you decide the right fit for you. All this and more! In today's episode, we talk about the 4 main and most commonly used trial types you can use for your gym. We dissect each one with pros and cons to help you decide the right fit for you. All this and more!
  • The four types of trials we cover in today’s episode:
  • Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two weeks, then it’s over with. You have to sell the client upfront, and then try to sell them at the end into a membership. In this trial, there is no risk for the person and they could disappear after, you get the first payment and that’s it.
  • Free Trial: This is two weeks, where they get to try your services unlimited. They pay zero upfront and they get to try you out for 14 days.
  • The Netflix Trial: This is essentially a combination of the free and paid trials. You give them a free trial, for 14 days, but you ask them to commit to a membership that starts on day 15. They have 2 weeks to experience what you do and you have their commitment upfront.
  • Two-week guarantee: The client comes in, signs up for an annual membership on day one, they pay on day one, but they have 2 weeks to cancel for any reason. They are not locked into this membership, but they are starting now, and if in two weeks they decide it isn’t for them, they can cancel. 

    •  

    Key Takeaways

    • The person coming in (2:54)
    • Paid Trial (3:59)
    • Free Trial (7:23)
    • Netflix Trial (8:34)
    • Two-week guarantee (10:10)
    • Commitment (14:59)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <ul><li>The four types of trials we cover in today’s episode:</li><li>Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two weeks, then it’s over with. You have to sell the client upfront, and then try to sell them at the end into a membership. In this trial, there is no risk for the person and they could disappear after, you get the first payment and that’s it.</li><li>Free Trial: This is two weeks, where they get to try your services unlimited. They pay zero upfront and they get to try you out for 14 days.</li><li>The Netflix Trial: This is essentially a combination of the free and paid trials. You give them a free trial, for 14 days, but you ask them to commit to a membership that starts on day 15. They have 2 weeks to experience what you do and you have their commitment upfront.</li><li>Two-week guarantee: The client comes in, signs up for an annual membership on day one, they pay on day one, but they have 2 weeks to cancel for any reason. They are not locked into this membership, but they are starting now, and if in two weeks they decide it isn’t for them, they can cancel. </li></ul><p> </p><p>Key Takeaways</p><ul><li>The person coming in (2:54)</li><li>Paid Trial (3:59)</li><li>Free Trial (7:23)</li><li>Netflix Trial (8:34)</li><li>Two-week guarantee (10:10)</li><li>Commitment (14:59)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 73a09c13-54a8-439f-9267-8e3fb492eabb https://built-to-grow.simplecast.com/episodes/the-4-types-of-training-VVxgxT6Q Tue, 18 May 2021 05:03:00 +0000 1243 no     full Getting News Coverage for Your Gym with Christina Nicholson Getting News Coverage for Your Gym with Christina Nicholson 222 Tim Lyons and Randy Angsten In this special episode of Built to Grow we talk to the PR pro, Christina Nicholson. She talks with us about strategies, do’s and don’t’s, and how to get real coverage for your gym without trying to rely on outdated methods. All of this and more! In this special episode of Built to Grow we talk to the PR pro, Christina Nicholson. She talks with us about strategies, do’s and don’t’s, and how to get real coverage for your gym without trying to rely on outdated methods. All of this and more! Special Guest: Christina Nicholson

    • Websites:
    • Podcastclout.com
    • mediamavenandmore.com

    Key Takeaways

    • Special guest introduction (0:38)
    • Getting people’s attention (1:30)
    • Bigger reach (3:05)
    • Local Market (7:01)
    • Exposure (8:30)
    • No to press releases (13:02)
    • Perception credit (16:47)
    • Brand yourself (20:13)
    • The long game (24:54)
    • Word of mouth (29:11)
    • Grand Openings (32:01)
    • Give value, you’ll get it back (35:36)
    • Become a Media Maven (41:58)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Special Guest: Christina Nicholson</strong></p><ul><li>Websites:</li><li>Podcastclout.com</li><li>mediamavenandmore.com</li></ul><p>Key Takeaways</p><ul><li>Special guest introduction (0:38)</li><li>Getting people’s attention (1:30)</li><li>Bigger reach (3:05)</li><li>Local Market (7:01)</li><li>Exposure (8:30)</li><li>No to press releases (13:02)</li><li>Perception credit (16:47)</li><li>Brand yourself (20:13)</li><li>The long game (24:54)</li><li>Word of mouth (29:11)</li><li>Grand Openings (32:01)</li><li>Give value, you’ll get it back (35:36)</li><li>Become a Media Maven (41:58)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 4deb324b-1854-415d-8c4b-6aa612825a16 https://built-to-grow.simplecast.com/episodes/getting-news-coverage-for-your-gym-with-christina-nicholson-IM0X07Qe Thu, 13 May 2021 05:00:00 +0000 2734 no     full Fitness Technology With MyZone Founder Emmett Williams Fitness Technology With MyZone Founder Emmett Williams 221 Tim Lyons and Randy Angsten On this special episode of Built to Grow we talk to Myzone founder Emmett Williams about the technology of tracking your progress digitally and how his company is leading the way to making it easier for you to understand your workouts and achieve results faster and more efficiently. All that and more on today's episode. On this special episode of Built to Grow we talk to Myzone founder Emmett Williams about the technology of tracking your progress digitally and how his company is leading the way to making it easier for you to understand your workouts and achieve results faster and more efficiently. All that and more on today's episode. Key Takeaways

    • Myzone Introduction (2:08)
    • Perksville (6:00)
    • Fitting in the fitness space (11:54)
    • Technology Framework (14:54)
    • Gym representation (17:50)
    • Proving fitness is healthy (20:20)
    • Gamification (24:17)
    • Number one objective (25:23)
    • Module flexibility (29:49)
    • Different styles of training (30:38)
    • Working too hard (36:56)
    • What’s next (40:33)
    • Everything online (43:59)
    • Closing (48:18)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Key Takeaways</p><ul><li>Myzone Introduction (2:08)</li><li>Perksville (6:00)</li><li>Fitting in the fitness space (11:54)</li><li>Technology Framework (14:54)</li><li>Gym representation (17:50)</li><li>Proving fitness is healthy (20:20)</li><li>Gamification (24:17)</li><li>Number one objective (25:23)</li><li>Module flexibility (29:49)</li><li>Different styles of training (30:38)</li><li>Working too hard (36:56)</li><li>What’s next (40:33)</li><li>Everything online (43:59)</li><li>Closing (48:18)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> c3c840d0-6aee-4526-a0ae-212eaf1a8b77 https://built-to-grow.simplecast.com/episodes/fitness-technology-with-myzone-founder-emmitt-williams-McrFswG_ Tue, 11 May 2021 05:00:00 +0000 3038 no     full What Quadrant Are You In? What Quadrant Are You In? 220 Tim Lyons and Randy Angsten This is a solo episode with Tim Lyons. As a gym owner, he shares his insight and goes over what is known as the 4 quadrants of the workforce. He also helps identify the main difference between being a business owner and being self-employed. All this and more on this episode. This is a solo episode with Tim Lyons. As a gym owner, he shares his insight and goes over what is known as the 4 quadrants of the workforce. He also helps identify the main difference between being a business owner and being self-employed. All this and more on this episode. Excerpts:

    • The four quadrants:
      • Employee
      • Self-employed
      • Business owner
      • Investor
    • There is a big difference between being a business owner and being self-employed. Being in the gym every day, training clients, training employees, answering phones and cleaning up, this is you owning your job, which there is nothing wrong with that. It’s all about knowing the difference and deciding what you want to be. A business owner or self-employed.
    • If you find yourself as self-employed but are looking to become a business owner, seek out education and learn how to work toward that. It’s about learning how your gym can function when you are not there.

     

    Key Takeaways

    • Sponsor info (0:30)
    • Cash flow quadrants (2:45)
    • First quadrant: Employee (3:35)
    • Second quadrant: Self-employed (4:40)
    • Third quadrant: Business owner (6:15)
    • Fourth Quadrant: Investor (9:05)
    • Where do you want to be? (13:36)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Excerpts<strong>:</strong></p><ul><li>The four quadrants:<ul><li>Employee</li><li>Self-employed</li><li>Business owner</li><li>Investor</li></ul></li><li>There is a big difference between being a business owner and being self-employed. Being in the gym every day, training clients, training employees, answering phones and cleaning up, this is you owning your job, which there is nothing wrong with that. It’s all about knowing the difference and deciding what you want to be. A business owner or self-employed.</li><li>If you find yourself as self-employed but are looking to become a business owner, seek out education and learn how to work toward that. It’s about learning how your gym can function when you are not there.</li></ul><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Sponsor info (0:30)</li><li>Cash flow quadrants (2:45)</li><li>First quadrant: Employee (3:35)</li><li>Second quadrant: Self-employed (4:40)</li><li>Third quadrant: Business owner (6:15)</li><li>Fourth Quadrant: Investor (9:05)</li><li>Where do you want to be? (13:36)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 66671d58-d5a2-4673-bfb4-ec31bf3ffcc1 https://built-to-grow.simplecast.com/episodes/what-quadrant-are-you-in-1e4WUeQS Thu, 06 May 2021 05:00:00 +0000 1036 no     full You're Chasing The Wrong Thing You're Chasing The Wrong Thing 219 Tim Lyons and Randy Angsten In this episode, we go over some tried tactics to reaching new members and clients and strengthening your marketing strategies. All that and more. In this episode, we go over some tried tactics to reaching new members and clients and strengthening your marketing strategies. All that and more. Excerpts:

    • A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.
    • The tactics might change with the marketplace, but the strategy stays the same. You can have multiple tactics withing the strategy, multiple ways to get to your goals.
    • A known tactic is a blown tactic.
    • A few Examples of tactics:
    • The risk of removal: A paid trial, 14 days for $89. You are not fully committing but are still able to fully test the waters and see the benefits.
    • The “Netflix” trial: Here they come in and commit to trying you out for 14 days, they have 2 weeks to try you out, and if they decide to stay longer, their membership is automatically activated into a full membership.

     

    Key Takeaways:

    • Sponsor Info (0:47)
    • Tech in the gym (2:17)
    • Strategies versus tactics (4:30)
    • Create Urgency (5:30)
    • Scarcity (9:58)
    • Social Proof (11:43)
    • Risk Removal (16:51)
    • Bracketed Program (21:42)
    •  

     

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Excerpts:</strong></p><ul><li>A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.</li><li>The tactics might change with the marketplace, but the strategy stays the same. You can have multiple tactics withing the strategy, multiple ways to get to your goals.</li><li>A known tactic is a blown tactic.</li><li>A few Examples of tactics:</li><li>The risk of removal: A paid trial, 14 days for $89. You are not fully committing but are still able to fully test the waters and see the benefits.</li><li>The “Netflix” trial: Here they come in and commit to trying you out for 14 days, they have 2 weeks to try you out, and if they decide to stay longer, their membership is automatically activated into a full membership.</li></ul><p> </p><p>Key Takeaways:</p><ul><li>Sponsor Info (0:47)</li><li>Tech in the gym (2:17)</li><li>Strategies versus tactics (4:30)</li><li>Create Urgency (5:30)</li><li>Scarcity (9:58)</li><li>Social Proof (11:43)</li><li>Risk Removal (16:51)</li><li>Bracketed Program (21:42)</li><li> </li></ul><p> </p><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 30b0bc6d-ca3e-4466-841c-2b9318d4bd2a https://built-to-grow.simplecast.com/episodes/youre-chasing-the-wrong-thing-077QlqzD Tue, 04 May 2021 05:00:00 +0000 1553 no     full What's The Right Way To Pay Your Trainers? What's The Right Way To Pay Your Trainers? 218 Tim Lyons and Randy Angsten In this episode, we ask the question; What's The Right Way To Pay Your Trainers? We take a look at a few methods that helo with retention and work best for the trainers and the gym. All that and more! In this episode, we ask the question; What's The Right Way To Pay Your Trainers? We take a look at a few methods that helo with retention and work best for the trainers and the gym. All that and more! Excerpts:

     

    • The first thing to understand is, according to URSA, on average a trainer enters and exits the industry within 12 months.
    • The way we structure our hours is if we schedule you for 37 hours, we pay you for 40. This is because we expect you to come in a little early, or stay just a little late, an hour here or there every week. Paying you for those extra hours makes it so you feel like your time is valued.
    • There is a fine line between coach and client relationships, and something we see too often is when the coach leaves, the clients are tied t the coach and not to the program and leave with them.
    • We as gym owners are anomalies. We aren’t looking to do the least amount of work, we are looking for the best path to success and are willing to put in the work necessary to achieve it.

     

    Key Takeaways

    • Sponsor info (1:00)
    • How do you pay your trainers? (4:00)
    • Retention (7:00)
    • Work as a team (10:45)
    • Relationships (14:30)
    • Pay (17:05)
    • Work Ethics (20:45)
    • Incentives (24:12)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Excerpts:</strong></p><p> </p><ul><li>The first thing to understand is, according to URSA, on average a trainer enters and exits the industry within 12 months.</li><li>The way we structure our hours is if we schedule you for 37 hours, we pay you for 40. This is because we expect you to come in a little early, or stay just a little late, an hour here or there every week. Paying you for those extra hours makes it so you feel like your time is valued.</li><li>There is a fine line between coach and client relationships, and something we see too often is when the coach leaves, the clients are tied t the coach and not to the program and leave with them.</li><li>We as gym owners are anomalies. We aren’t looking to do the least amount of work, we are looking for the best path to success and are willing to put in the work necessary to achieve it.</li></ul><p> </p><p>Key Takeaways</p><ul><li>Sponsor info (1:00)</li><li>How do you pay your trainers? (4:00)</li><li>Retention (7:00)</li><li>Work as a team (10:45)</li><li>Relationships (14:30)</li><li>Pay (17:05)</li><li>Work Ethics (20:45)</li><li>Incentives (24:12)</li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 6c83a619-0b57-4b53-88ad-e3a852a9b08d https://built-to-grow.simplecast.com/episodes/whats-the-right-way-to-pay-your-trainers-uMvM7fRN Thu, 29 Apr 2021 05:00:00 +0000 1778 no     full Gymmin Ain't Easy Gymmin Ain't Easy 217 Tim Lyons and Randy Angsten In this episode, we chat about the struggles of owning a gym and look at ways to rethink your approach to connecting with your clients. All this and more! In this episode, we chat about the struggles of owning a gym and look at ways to rethink your approach to connecting with your clients. All this and more!
  • We have extra challenges because we are in the business of selling delayed gratification. 
  • When clients walk into your gym, you are selling the potential for future results. The challenge is you don’t have control of the client once they leave, and they can easily sabotage all the hard work on being unhealthy outside the gym.
  • You not only have to be a great salesperson, a great coach, and have a great facility, you also have to play psychologist as well as be happy every day and try to be the best part of their day. 
  • We are selling opportunities. The challenge is people don’t want what we sell…. They don’t want to be sore. They don’t want to have to work hard, they don’t want to be out of breath. But they want the results, and often in a short, unrealistic timeframe. 
  • There is a new focus on health and how to be naturally healthy. And that is where we fit in, because we have a way to do that. We can guide clients to a healthier lifestyle, that is what we are selling.

    •  

    Key Takeaways

    • Sponsor info (0:48)
    • Gymmin’ aint easy (2:51)
    • Selling the future (4:51)
    • Selling opportunity (8:12)
    • Culture (9:46)
    • Coaching program (12:00)

     

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <ul><li>We have extra challenges because we are in the business of selling delayed gratification. </li><li>When clients walk into your gym, you are selling the potential for future results. The challenge is you don’t have control of the client once they leave, and they can easily sabotage all the hard work on being unhealthy outside the gym.</li><li>You not only have to be a great salesperson, a great coach, and have a great facility, you also have to play psychologist as well as be happy every day and try to be the best part of their day. </li><li>We are selling opportunities. The challenge is people don’t want what we sell…. They don’t want to be sore. They don’t want to have to work hard, they don’t want to be out of breath. But they want the results, and often in a short, unrealistic timeframe. </li><li>There is a new focus on health and how to be naturally healthy. And that is where we fit in, because we have a way to do that. We can guide clients to a healthier lifestyle, that is what we are selling.</li></ul><p> </p><p>Key Takeaways</p><ul><li>Sponsor info (0:48)</li><li>Gymmin’ aint easy (2:51)</li><li>Selling the future (4:51)</li><li>Selling opportunity (8:12)</li><li>Culture (9:46)</li><li>Coaching program (12:00)</li></ul><p> </p><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> ed08b0e9-def5-4039-a392-986b6dec043f https://built-to-grow.simplecast.com/episodes/gymmin-aint-easy-76bT7XH9 Tue, 27 Apr 2021 05:00:00 +0000 895 no     full Million Dollar Gym Million Dollar Gym 216 Tim Lyons and Randy Angsten In this episode we talk about what it means to be an actual million-dollar gym and if that is your actual goal. Beyond money, what are you looking for from your gym, and does chasing a million dollars make sense? All of this and more in today's episode. In this episode we talk about what it means to be an actual million-dollar gym and if that is your actual goal. Beyond money, what are you looking for from your gym, and does chasing a million dollars make sense? All of this and more in today's episode. Excerpts: 

    • When you get to a million-dollar, the problems look different, and often it is hard to stay there. 
    • A gross revenue goal is one thing, but vanity metrics are another. It is all relative…. What is your profit? What is the take-home? Is a million dollars actually a million dollars?
    • You want to get to the point where your money is doing the heavy lifting. You want to move away from trading your time for money.
    • The question is, why a million dollars? Does a million dollars equate to something of value to you or is it just a number on a piece of paper? 
       

    Key Takeaways

    • Sponsor spotlight (0:24)
    • Growth Summit info (1:51)
    • Why a million-dollar gym? (3:19)
    • Honest revenue (5:00)
    • What does a million-dollar gym look like? (7:04)
    • What does it get you? (9:26)
    •  

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Excerpts: </strong></p><ul><li>When you get to a million-dollar, the problems look different, and often it is hard to stay there. </li><li>A gross revenue goal is one thing, but vanity metrics are another. It is all relative…. What is your profit? What is the take-home? Is a million dollars actually a million dollars?</li><li>You want to get to the point where your money is doing the heavy lifting. You want to move away from trading your time for money.</li><li>The question is, why a million dollars? Does a million dollars equate to something of value to you or is it just a number on a piece of paper? <br/> </li></ul><p><strong>Key Takeaways</strong></p><ul><li>Sponsor spotlight (0:24)</li><li>Growth Summit info (1:51)</li><li>Why a million-dollar gym? (3:19)</li><li>Honest revenue (5:00)</li><li>What does a million-dollar gym look like? (7:04)</li><li>What does it get you? (9:26)</li><li> </li></ul><p>------------------------------------------------------</p><p>FIT PRO GROWTH SUMMIT</p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p>------------------------------------------------------</p><p>Additional Resources:</p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 309f2c84-04a0-49bd-878b-e88be74f085b https://built-to-grow.simplecast.com/episodes/million-dollar-gym-SaNsfMR9 Thu, 22 Apr 2021 05:00:00 +0000 824 no     full How To Effectively Communicate with Your Team Regularly? How To Effectively Communicate with Your Team Regularly? 215 Tim Lyons and Randy Angsten In this episode, we discuss the importance of meeting with your team frequently and creating an agenda that will keep everyone on the same page and help them succeed in their training which will also lead to the success of your gym as well. This and more on this episode. In this episode, we discuss the importance of meeting with your team frequently and creating an agenda that will keep everyone on the same page and help them succeed in their training which will also lead to the success of your gym as well. This and more on this episode. Excerpts:

    • The way that you handle and do the small things is a reflection of how you handle and do the large things.
    • Something that we do in every team meeting gives “props“ to a team member. We recognize someone on our team going above and beyond that week. It sets the tone for the rest of the meeting.
    • If you have clients that are not coming into the gym they are likely to quit because they don’t see the value. So we got to find ways to get them in the gym, so they can see results and we also see the results of their attendance.
    • It’s doing the small things and doing them constantly. When you do that, the small things add up and you perform at your best.
    • This is simple: You need to pay your coaches for being at your meetings.
    • If you want your trainers to do more than be a trainer, you have to pay them for the things that they’re doing outside of the training floor. This not only benefits the trainers but you as well as your trainer retention will increase as well as the quality because the harder they work the more they get rewarded.

    Key Takeaways

    • Sponsor Highlight (0:20)
    • Growth Summit (2:00)
    • Team meetings (3:35)
    • Agenda (4:20)
    • Understanding attendance ( 5:38)
    • Trials (7:24)
    • Review your standards (9:00)
    • Healthy Living Scottsdale (11:12)
    • Conversions and accountability (13:10)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

     

    ]]>     <p><strong>Excerpts:</strong></p><ul><li>The way that you handle and do the small things is a reflection of how you handle and do the large things.</li><li>Something that we do in every team meeting gives “props“ to a team member. We recognize someone on our team going above and beyond that week. It sets the tone for the rest of the meeting.</li><li>If you have clients that are not coming into the gym they are likely to quit because they don’t see the value. So we got to find ways to get them in the gym, so they can see results and we also see the results of their attendance.</li><li>It’s doing the small things and doing them constantly. When you do that, the small things add up and you perform at your best.</li><li>This is simple: You need to pay your coaches for being at your meetings.</li><li>If you want your trainers to do more than be a trainer, you have to pay them for the things that they’re doing outside of the training floor. This not only benefits the trainers but you as well as your trainer retention will increase as well as the quality because the harder they work the more they get rewarded.</li></ul><p><strong>Key Takeaways</strong></p><ul><li>Sponsor Highlight (0:20)</li><li>Growth Summit (2:00)</li><li>Team meetings (3:35)</li><li>Agenda (4:20)</li><li>Understanding attendance ( 5:38)</li><li>Trials (7:24)</li><li>Review your standards (9:00)</li><li>Healthy Living Scottsdale (11:12)</li><li>Conversions and accountability (13:10)</li></ul><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p><p> </p> 9fed7e04-278a-4661-821b-0c4392673016 https://built-to-grow.simplecast.com/episodes/how-to-effectively-communicate-with-your-team-regularly-Zi_OntaB Tue, 20 Apr 2021 05:00:00 +0000 1056 no     full Is Your Business Serving You? Is Your Business Serving You? 214 Tim Lyons and Randy Angsten In this episode, we talk about getting clear on the relationship you have with your business, not just "Hey, I'm a business owner." Instead of owning a business, they are in essence buying themself a job. We want to help you get away from that. We look at what it takes to spend more time working ON the business and take steps to be more intentional in growing your business. All that and more in this episode. In this episode, we talk about getting clear on the relationship you have with your business, not just "Hey, I'm a business owner." Instead of owning a business, they are in essence buying themself a job. We want to help you get away from that. We look at what it takes to spend more time working ON the business and take steps to be more intentional in growing your business. All that and more in this episode.
  • No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clients.
  • Are you involved in the business to a point where you have to be involved for it to generate revenue? If you are, then you are self-employed in your own business.
  • The real test is, if you left your business for a few months, would it fall apart? Would it be there in full capacity or even have grown?
  • If you're not intentional and clear that the direction and the work that you're doing on a daily basis is taking you to the position you want to be in, you're likely moving the other direction.
  • You need to be a product of your product. Your job is to deliver results to your clients, so you need to deliver them to yourself first.
  • Structure creates freedom

    •  

    Key Takeaways

    • Growth Summit info (0:10)
    • What do you want from your gym (1:24)
    • Never two people in the same boat (3:08)
    • Are you self-employed? (5:39)
    • What do you want? (9:07)
    • Iron Circle (11:28)
    • Intentionality (15:49)
    • Know what you’re working on (19:00)
    • Get your house in order (24:02)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <ul><li>No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clients.</li><li>Are you involved in the business to a point where you have to be involved for it to generate revenue? If you are, then you are self-employed in your own business.</li><li>The real test is, if you left your business for a few months, would it fall apart? Would it be there in full capacity or even have grown?</li><li>If you&#39;re not intentional and clear that the direction and the work that you&#39;re doing on a daily basis is taking you to the position you want to be in, you&#39;re likely moving the other direction.</li><li>You need to be a product of your product. Your job is to deliver results to your clients, so you need to deliver them to yourself first.</li><li>Structure creates freedom</li></ul><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Growth Summit info (0:10)</li><li>What do you want from your gym (1:24)</li><li>Never two people in the same boat (3:08)</li><li>Are you self-employed? (5:39)</li><li>What do you want? (9:07)</li><li>Iron Circle (11:28)</li><li>Intentionality (15:49)</li><li>Know what you’re working on (19:00)</li><li>Get your house in order (24:02)</li></ul><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> a4108e4a-2d71-4150-8891-05c65a59f89b https://built-to-grow.simplecast.com/episodes/is-your-business-serving-you-VtqlPqeF Thu, 15 Apr 2021 05:00:00 +0000 1653 no     full Is Team Training Dead For Good? Is Team Training Dead For Good? 213 Tim Lyons and Randy Angsten In this episode, we talk about something that we have mentioned for a while now and a shift in the industry, and that is the topic of team training. We talk about how your gym might need to make a change to keep up and stay on top and options like semi-private training are great ways to not only keep revenue but grow it with new offerings. All of this and more! In this episode, we talk about something that we have mentioned for a while now and a shift in the industry, and that is the topic of team training. We talk about how your gym might need to make a change to keep up and stay on top and options like semi-private training are great ways to not only keep revenue but grow it with new offerings. All of this and more!
  • The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private training offers this to your clients.
  • We want that lifelong client that understands it’s a journey, it’ a process. It is something bigger than just a class or workout.
  • Semi-private isn’t about putting people together for a workout, it’s a strategic approach to the training. The program around it and the experience. 
  • Knowing that the routines you are creating are delivering results give you a peace of mind. 

    •  

    Key Takeaways

    • Building Update (0:21)
    • Growth Summit update (2:06)
    • Big box training (2:58)
    • Consumers are making the decisions (6:03)
    • SwitchToSemiPrivate.com (7:57)
    • Going all in (10:25)
    • Clients goals (13:10)
    • Transition to Semi-private (15:05)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <ul><li>The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private training offers this to your clients.</li><li>We want that lifelong client that understands it’s a journey, it’ a process. It is something bigger than just a class or workout.</li><li>Semi-private isn’t about putting people together for a workout, it’s a strategic approach to the training. The program around it and the experience. </li><li>Knowing that the routines you are creating are delivering results give you a peace of mind. </li></ul><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Building Update (0:21)</li><li>Growth Summit update (2:06)</li><li>Big box training (2:58)</li><li>Consumers are making the decisions (6:03)</li><li>SwitchToSemiPrivate.com (7:57)</li><li>Going all in (10:25)</li><li>Clients goals (13:10)</li><li>Transition to Semi-private (15:05)</li></ul><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> f66ef33d-5578-41e6-b8a9-2246469901b7 https://built-to-grow.simplecast.com/episodes/is-team-training-dead-for-good-2A9KEPRj Tue, 13 Apr 2021 05:00:00 +0000 1113 no     full Your Circle of Influence Your Circle of Influence 212 Tim Lyons and Randy Angsten In today's episode, we talk about how surrounding yourself with people that push you and help you aspire to be better is detrimental to your growth. Learning what relationships inspire you to push yourself vs the relationships that can take the wind out of your sails. One of the keys to success is being able to identify both of those. All of that and more in today's episode. In today's episode, we talk about how surrounding yourself with people that push you and help you aspire to be better is detrimental to your growth. Learning what relationships inspire you to push yourself vs the relationships that can take the wind out of your sails. One of the keys to success is being able to identify both of those. All of that and more in today's episode. Excerpts:

    • Opportunities for growth occur when you surround yourself with like-minded people.
    • You are the average of the five people you hang around with the most. 
    • If you are a business owner and you don’t have a “tribe, I highly suggest you figure that out and be intentional about it. Seek people that you aspire to learn from and that can help you grow in ways that you need.
    • Be intentional with your time as well. If you love reading, but find yourself reading novels or non-fiction, switch gears and find books or audiobooks that are growth-focused. 
    • More often than not, when you hear people talking bad about you and your journey, it’s them projecting their own insecurities.
    • What successful people do when they see adversity is, they run at it. They don’t come up with excuses for it, they’re not limited by it, but they see a problem and use it as an opportunity to learn and grow.
       

    Key Takeaways

    • Sponsor Spotlight (0:11)
    • Growth Summit info (2:30)
    • Who do you surround yourself with? (8:30)
    • Chance to level up (13:00)
    • State of mind (15:20)
    • Crabs in the bucket (17:40)
    • What successful people do (20:22)
    • Iron Circle (23:12)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Excerpts:</strong></p><ul><li>Opportunities for growth occur when you surround yourself with like-minded people.</li><li>You are the average of the five people you hang around with the most. </li><li>If you are a business owner and you don’t have a “tribe, I highly suggest you figure that out and be intentional about it. Seek people that you aspire to learn from and that can help you grow in ways that you need.</li><li>Be intentional with your time as well. If you love reading, but find yourself reading novels or non-fiction, switch gears and find books or audiobooks that are growth-focused. </li><li>More often than not, when you hear people talking bad about you and your journey, it’s them projecting their own insecurities.</li><li>What successful people do when they see adversity is, they run at it. They don’t come up with excuses for it, they’re not limited by it, but they see a problem and use it as an opportunity to learn and grow.<br/> </li></ul><p><strong>Key Takeaways</strong></p><ul><li>Sponsor Spotlight (0:11)</li><li>Growth Summit info (2:30)</li><li>Who do you surround yourself with? (8:30)</li><li>Chance to level up (13:00)</li><li>State of mind (15:20)</li><li>Crabs in the bucket (17:40)</li><li>What successful people do (20:22)</li><li>Iron Circle (23:12)</li></ul><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> bfe21f90-17f3-4214-b7cf-833ca5527d1c https://built-to-grow.simplecast.com/episodes/your-circle-of-influence-oVjl8F4z Thu, 08 Apr 2021 05:00:00 +0000 1571 no     full Stop Doing This In Order To Scale Stop Doing This In Order To Scale 211 Tim Lyons and Randy Angsten In this episode, we talk about prioritizing and valuing your time within the business. All because you 'can' do something, doesn't mean it makes fiscal sense to do so. You need to look at yourself as the most costly employee and use your time for generating revenue and not on things that you can inexpensively hire out. We talk about this and more! In this episode, we talk about prioritizing and valuing your time within the business. All because you 'can' do something, doesn't mean it makes fiscal sense to do so. You need to look at yourself as the most costly employee and use your time for generating revenue and not on things that you can inexpensively hire out. We talk about this and more! Experts:

    • You as a gym owner are beyond repairing things, wiping down things, cleaning toilets, it’s about learning to value your time.
    • Imagine if you had an hourly rate. What is the rate you would assign to yourself as the business owner? Is it $100 an hour? Or $200 an hour? What is the value you bring to the marketplace?
    • If you can’t think of things to spend your time on that make money or drive business, the first problem with this whole equation.
    • Your time is the most valuable in the organization. Your activity should be spent on income producing activities

     

    Key Takeaways

    • Growth Summit sponsor info (0:21)
    • Growth Summit info (2:04)
    • Best use of your time (4:12)
    • automate delegate or eliminate (9:05)
    • Mental capacity (11:40)
    • Coaching (12:52)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Experts:</p><ul><li><strong>You as a gym owner are beyond repairing things, wiping down things, cleaning toilets, it’s about learning to value your time.</strong></li><li><strong>Imagine if you had an hourly rate. What is the rate you would assign to yourself as the business owner? Is it $100 </strong>an<strong> hour? Or $200 an hour? What is the value you bring to the marketplace?</strong></li><li><strong>If you can’t think of things to spend your time on that make money or drive business, the first problem with this whole equation.</strong></li><li><strong>Your time is the most valuable in the organization. Your activity should be spent on income producing activities</strong></li></ul><p> </p><p><strong>Key Takeaways</strong></p><ul><li><strong>Growth Summit sponsor info (0:21)</strong></li><li><strong>Growth Summit info (2:04)</strong></li><li><strong>Best use of your time (4:12)</strong></li><li><strong>automate delegate or eliminate (9:05)</strong></li><li><strong>Mental capacity (11:40)</strong></li><li><strong>Coaching (12:52)</strong></li></ul><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> ed5372d1-f379-4194-a3ae-4157f245bfa7 https://built-to-grow.simplecast.com/episodes/stop-doing-this-in-order-to-scale-rNLRaOjM Tue, 06 Apr 2021 05:00:00 +0000 931 no     full Without This, Nothing Works Without This, Nothing Works 210 Tim Lyons and Randy Angsten Today we talk about how creating operating procedures can ensure your business is set up for growth and scalability. Not only will it make your gym function smoother, but also create peace of mind knowing that your gym is running efficiently whether you are there or not. Today we talk about how creating operating procedures can ensure your business is set up for growth and scalability. Not only will it make your gym function smoother, but also create peace of mind knowing that your gym is running efficiently whether you are there or not.  

    • Sometimes the way that you do the small things is the way that you do the large
    • If you can’t recite the foundation and core of your business, it’s probably time to take another look at it.
    • You need to think about the organizational structures, the things that need to be done to operate, not just how you run the day-to-day big picture items, but all the way down to who answers the phone. 
    • It comes down to doing the simple things the same exact way every single time to ensure scalability. You ensure this by having processes and procedures that are repeatable and duplicatable.
    • Routine creates freedom. It takes all the mundane stuff and puts it into your subconscious to where you don’t even have to think about them, they just get done.
    • Gym owners are great multi-taskers. They want to do it all. This is why we always work on automate, delegate, and eliminate in our coaching sessions. Once the processes are set up, you get the peace of mind that they are being done and you get to turn your attention to the other income-producing areas of your gym.
    • Do the work! Nobody said it was going to be easy. And a lot of it isn't fun. But when you do have it done, it's #handled. Then your life changes!

     

    Key Takeaways

    • Growth Summit (0:25)
    • Going back to the foundation (1:55)
    • What has to be done in your business (3:42)
    • Doing the simple things (5:35)
    • Automate delegate and eliminate (9:20)
    • Intentional growth (12:55)

     

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong> </strong></p><ul><li>Sometimes the way that you do the small things is the way that you do the large</li><li>If you can’t recite the foundation and core of your business, it’s probably time to take another look at it.</li><li>You need to think about the organizational structures, the things that need to be done to operate, not just how you run the day-to-day big picture items, but all the way down to who answers the phone. </li><li>It comes down to doing the simple things the same exact way every single time to ensure scalability. You ensure this by having processes and procedures that are repeatable and duplicatable.</li><li>Routine creates freedom. It takes all the mundane stuff and puts it into your subconscious to where you don’t even have to think about them, they just get done.</li><li>Gym owners are great multi-taskers. They want to do it all. This is why we always work on automate, delegate, and eliminate in our coaching sessions. Once the processes are set up, you get the peace of mind that they are being done and you get to turn your attention to the other income-producing areas of your gym.</li><li>Do the work! Nobody said it was going to be easy. And a lot of it isn&#39;t fun. But when you do have it done, it&#39;s #handled. Then your life changes!</li></ul><p> </p><p><strong>Key Takeaways</strong></p><ul><li><strong>Growth Summit (0:25)</strong></li><li><strong>Going back to the foundation (1:55)</strong></li><li><strong>What has to be done in your business (3:42)</strong></li><li><strong>Doing the simple things (5:35)</strong></li><li><strong>Automate delegate and eliminate (9:20)</strong></li><li><strong>Intentional growth (12:55)</strong></li></ul><p> </p><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> b5df7efa-512f-4671-a8d4-8774a6663345 https://built-to-grow.simplecast.com/episodes/without-this-nothing-works-OoqWBqlu Thu, 01 Apr 2021 05:00:00 +0000 891 no     full This is the KPI that really matters This is the KPI that really matters 209 Tim Lyons and Randy Angsten In this episode, I talk about the not very talked about "Delta number" that a lot of us gym owners use to track our progress. This number is important because it gives you. an actual sense of how you are doing, and often you are doing much better than you think. In this episode, I talk about the not very talked about "Delta number" that a lot of us gym owners use to track our progress. This number is important because it gives you. an actual sense of how you are doing, and often you are doing much better than you think. Excerpts: 

     

    “Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are signed up in a month, we also take into consideration the exit to do so if somebody cancels, as well as take in consideration the upgrades or downgrades in dues against that delta number. It’s the difference number we look at.”

     

    “Do you have a goal that you strive for? Is the goal monetary? Or is it membership based, like number of members? And I would argue that it doesn't matter how many members you have, it's the money that you generate that makes the difference.”

     

    “Give that a shot. Go back and look, you may be doing better than you think. Sometimes you sign up less people than cancel... For easy numbers, you lost 10, and you signed up five, but your delta is positive. Okay, well, you're not as bad a shape as he originally thought”

     

    “It's about keeping your eyeballs on the number of the KPI that makes the most sense.”

     

    Key Takeaways

    • Growth Summit info (0:10)
    • Gymsubs.org info (1:46)
    • Delta Four KPI (3:08)
    • Calculate the delta (6:10)
    • Your goals you strive for (7:20)
    • The equation (9:10)

     

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Excerpts: </strong></p><p> </p><p>“Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are signed up in a month, we also take into consideration the exit to do so if somebody cancels, as well as take in consideration the upgrades or downgrades in dues against that delta number. It’s the difference number we look at.”</p><p> </p><p>“Do you have a goal that you strive for? Is the goal monetary? Or is it membership based, like number of members? And I would argue that it doesn&#39;t matter how many members you have, it&#39;s the money that you generate that makes the difference.”</p><p> </p><p>“Give that a shot. Go back and look, you may be doing better than you think. Sometimes you sign up less people than cancel... For easy numbers, you lost 10, and you signed up five, but your delta is positive. Okay, well, you&#39;re not as bad a shape as he originally thought”</p><p> </p><p>“It&#39;s about keeping your eyeballs on the number of the KPI that makes the most sense.”</p><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Growth Summit info (0:10)</li><li>Gymsubs.org info (1:46)</li><li>Delta Four KPI (3:08)</li><li>Calculate the delta (6:10)</li><li>Your goals you strive for (7:20)</li><li>The equation (9:10)</li></ul><p> </p><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 442d4a3b-53e3-49ea-ac8d-817bad9662c7 https://built-to-grow.simplecast.com/episodes/this-is-the-kpi-that-really-matters-FNjoGlEs Tue, 30 Mar 2021 05:00:00 +0000 746 no     full Convert More Memberships With This Style of Close Convert More Memberships With This Style of Close 208 Tim Lyons and Randy Angsten In this episode, we go over a system that has worked great for us in turning consultations into clients. We call this method the 'doctor visit'. We go over the system and end with our 'prescription close', and this entire close, in and out, in 20 minutes! In this episode, we go over a system that has worked great for us in turning consultations into clients. We call this method the 'doctor visit'. We go over the system and end with our 'prescription close', and this entire close, in and out, in 20 minutes! How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries have? And that's, in my opinion, how you do it, you create that type of process procedure.

     

    And that’s where most sales opportunities go wrong, the salesperson is there thinking that their job is to just fill in the request of the customer, instead of order. They're taking the order instead of being in a position of control prescribing that fix. Our job is to coach, it's not only our job, but also our obligation, right? You don't just want your client to sign up for whatever they want. There’s an obligation to connect them with the right service.

     

    In our gyms, we avoid the “first-time workout” with the consultation. When you do the workout as part of the consultation, then you're really just highlighting the workout, and the other stuff kind of takes a backseat and they're buying the workout. We are much more than just the workouts, we are selling everything within these “four walls” and the entire program is how they are going to reach their results.

     

    Key Takeaways

    • Growth Summit info (0:45)
    • The style of close (2:50)
    • Directed questions (5:15)
    • Getting down to business (6:20)
    • Why does this work? (7:37)
    • Be more than a workout (10:30)
    • The standard (12:16)

     

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries have? And that&#39;s, in my opinion, how you do it, you create that type of process procedure.</p><p> </p><p>And that’s where most sales opportunities go wrong, the salesperson is there thinking that their job is to just fill in the request of the customer, instead of order. They&#39;re taking the order instead of being in a position of control prescribing that fix. Our job is to coach, it&#39;s not only our job, but also our obligation, right? You don&#39;t just want your client to sign up for whatever they want. There’s an obligation to connect them with the right service.</p><p> </p><p>In our gyms, we avoid the “first-time workout” with the consultation. When you do the workout as part of the consultation, then you&#39;re really just highlighting the workout, and the other stuff kind of takes a backseat and they&#39;re buying the workout. We are much more than just the workouts, we are selling everything within these “four walls” and the entire program is how they are going to reach their results.</p><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Growth Summit info (0:45)</li><li>The style of close (2:50)</li><li>Directed questions (5:15)</li><li>Getting down to business (6:20)</li><li>Why does this work? (7:37)</li><li>Be more than a workout (10:30)</li><li>The standard (12:16)</li></ul><p> </p><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 71a8b2bd-e344-4225-abe5-83bd9daf498d https://built-to-grow.simplecast.com/episodes/convert-more-memberships-with-this-style-of-close-WMmJiuaA Thu, 25 Mar 2021 05:00:00 +0000 832 no     full Non-Negotiable Questions Before Bringing In A New Service or Product Non-Negotiable Questions Before Bringing In A New Service or Product 207 Tim Lyons and Randy Angsten In this episode, we talk about 4 important questions to think about before bringing in a new service or product into your gym. In this episode, we talk about 4 important questions to think about before bringing in a new service or product into your gym. Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think about them as part of your onboarding process.

    1. Do I believe in it?
      -- There's a lot of gimmicks. There's a lot of snake oil out there, especially when it comes to supplements and    products like that. Every product you bring in is representing your gym, so you need to be able to stand by it.
       
    2. Will my clients get better results?
      -- If you believe in it, but your clients aren’t going to benefit or see results from it, then what’s the point? Everything needs to be result-driven for your clients.
       
    3. Can we make money from this?
      -- This isn't always the answer but should always be considered when making decisions. Beyond result-driven products and services adding value, thinking about ways to bring in money should be another priority.
       
    4. Can you SELL it?
      -- Just because the first three questions were a "yes", that doesn't mean you should move forward. Only if you can sell this product/service/idea does it then get the "green light." Just think of Supplements for example, just because you believe it them, they will get your clients results and there is profit margin in the items, if you can't move the product or have time to push the product then this would be a "NO" from us and we would pass on it.

     

     

    Key Takeaways

    • Fit Pro Growth Summit (1:10)
    • New profit centers (5:09)
    • Do I believe in it? (5:42)
    • Will my clients get better results? (6:55)
    • can we make money from this? (7:30)
    • Learn from your mistakes (10:39)

    ------------------------------------------------------

    FIT PRO GROWTH SUMMIT

    Growth Summit 2021 is locked and loaded for another amazing event!

    For more info and tickets click HERE

    ------------------------------------------------------

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think about them as part of your onboarding process.</p><ol><li>Do I believe in it?<br/>-- There&#39;s a lot of gimmicks. There&#39;s a lot of snake oil out there, especially when it comes to supplements and    products like that. Every product you bring in is representing your gym, so you need to be able to stand by it.<br/> </li><li>Will my clients get better results?<br/>-- If you believe in it, but your clients aren’t going to benefit or see results from it, then what’s the point? Everything needs to be result-driven for your clients.<br/> </li><li>Can we make money from this?<br/>-- This isn&#39;t always the answer but should always be considered when making decisions. Beyond result-driven products and services adding value, thinking about ways to bring in money should be another priority.<br/> </li><li>Can you SELL it?<br/>-- Just because the first three questions were a &#34;yes&#34;, that doesn&#39;t mean you should move forward. Only if you can sell this product/service/idea does it then get the &#34;green light.&#34; Just think of Supplements for example, just because you believe it them, they will get your clients results and there is profit margin in the items, if you can&#39;t move the product or have time to push the product then this would be a &#34;NO&#34; from us and we would pass on it.</li></ol><p> </p><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Fit Pro Growth Summit (1:10)</li><li>New profit centers (5:09)</li><li>Do I believe in it? (5:42)</li><li>Will my clients get better results? (6:55)</li><li>can we make money from this? (7:30)</li><li>Learn from your mistakes (10:39)</li></ul><p><strong>------------------------------------------------------</strong></p><p><strong>FIT PRO GROWTH SUMMIT</strong></p><p>Growth Summit 2021 is locked and loaded for another amazing event!</p><p>For more info and tickets click <a href="https://winninggym.com/scottsdale" rel="nofollow">HERE</a></p><p><strong>------------------------------------------------------</strong></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> bdedbf9e-3540-481e-b0b6-f9f559cce04d https://built-to-grow.simplecast.com/episodes/non-negotiable-questions-before-bringing-in-a-new-service-or-product-Pbcjz2sP Tue, 23 Mar 2021 05:00:00 +0000 1121 no     full Momentum And What It Means For Your Business Momentum And What It Means For Your Business 206 Tim Lyons and Randy Angsten In this episode, we talk about outselling the problem. I always believe that you can outsell most problems. Most problems are money-driven. And sales are money-driven, so If you make more sales, you can outsell the problem. It sounds simple, but we dig more into it and what it means to different gym owners. In this episode, we talk about outselling the problem. I always believe that you can outsell most problems. Most problems are money-driven. And sales are money-driven, so If you make more sales, you can outsell the problem. It sounds simple, but we dig more into it and what it means to different gym owners. Excerpts:

    "The longer you're in business, the more battle scars you're gonna get. So, your tolerance for problems becomes better, right? You don't fall apart when one little thing happens, because you've seen that before, or you've had 10 times worse things happen to you than this. So, what are we really worried about?"

    "I always believed that you can outsell most problems. Most problems are money-driven. And sales is money-driven. If you just made more sales, you can outsell the problem."

    "So for entrepreneurs, we are driven emotionally by momentum. And when you have a lot of sales momentum, you're happy when things are moving in the right direction."

    "Unfortunately, there are a lot of gym owners who do show up for work every day, and they're not in charge, they don't have a destination in mind for what their business is, where their business is going. They literally show up to service everything in their four walls and head home at the end of the day. And unfortunately, that's not how you should be running your business. You have to treat it like a business. Set some goals and work towards those goals."

     

    Key Takeaways

    • Momentum (1:15)
    • Sell it and solve the problem (4:45)
    • The longer you're in business, the more battle scars (5:50)
    • Driven by momentum (8:45)
    • Delta 4 (11:02)
    • The busiest person out there (13:37)
    • Outsell the problem (14:45)
    • Prescribing the Solution (14:40)
    • You need to get on the phone with us (16:20)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p><strong>Excerpts</strong><i><strong>:</strong></i></p><p>&#34;The longer you&#39;re in business, the more battle scars you&#39;re gonna get. So, your tolerance for problems becomes better, right? You don&#39;t fall apart when one little thing happens, because you&#39;ve seen that before, or you&#39;ve had 10 times worse things happen to you than this. <i><strong>So, what are we really worried about?</strong></i>&#34;</p><p>&#34;I always believed that you can <i><strong>outsell most problems</strong></i>. Most problems are money-driven. And sales is money-driven. If you just made more sales, you can outsell the problem.&#34;</p><p>&#34;So for entrepreneurs, we are driven emotionally by <i><strong>momentum</strong></i>. And when you have a lot of sales momentum, you&#39;re happy when things are moving in the right direction.&#34;</p><p>&#34;Unfortunately, there are a lot of gym owners who do show up for work every day, and they&#39;re not in charge, they don&#39;t have a destination in mind for what their business is, where their business is going. They literally show up to service everything in their four walls and head home at the end of the day. And unfortunately, that&#39;s not how you should be running your business. You have to treat it like a business. <i><strong>Set some goals</strong></i> and work towards those goals.&#34;</p><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Momentum (1:15)</li><li>Sell it and solve the problem (4:45)</li><li>The longer you&#39;re in business, the more battle scars (5:50)</li><li>Driven by momentum (8:45)</li><li>Delta 4 (11:02)</li><li>The busiest person out there (13:37)</li><li>Outsell the problem (14:45)</li><li>Prescribing the Solution (14:40)</li><li>You need to get on the phone with us (16:20)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow"><strong>https://winninggym.com/scottsdale</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 613efe8a-310f-40a5-9f54-70e924a96e20 https://built-to-grow.simplecast.com/episodes/momentum-and-what-it-means-for-your-business-krNdnSrY Thu, 18 Mar 2021 05:00:00 +0000 1029 no     full Profits vs Owner Benefits Profits vs Owner Benefits 205 Tim Lyons and Randy Angsten "Profit" is a word that has simplified down to meaning just gross revenue, which is important, but it's not the only, nor most important, number to gauge your gym's sucess. As a gym owner, you need to look at the 'owner benifit'; is this business supporting your lifestyle, your family, among other things. In this episode, we talk about ways that you can maximize your gym's benefit to you as the owner and see the value beyond 'gross revenue'. "Profit" is a word that has simplified down to meaning just gross revenue, which is important, but it's not the only, nor most important, number to gauge your gym's sucess. As a gym owner, you need to look at the 'owner benifit'; is this business supporting your lifestyle, your family, among other things. In this episode, we talk about ways that you can maximize your gym's benefit to you as the owner and see the value beyond 'gross revenue'. Excerpts:

    "I don't even think it's about profit, which is completely different than anybody else, I think is about owner benefit. And what I mean by that is, how much are you as the owner benefiting from the spoils of your operation? Not how much you have in profit, per se."

     

    "It's not necessarily how much profit you make, it's how much you personally benefit. You took the risk, you invested your time, blood, sweat and tears, and money financially, you put all that on the line? What are you benefiting from it?"

     

    "Profit is important. But I would say owner benefit, probably Trump's that, in regards to a lifestyle business, and that's a business that you run this supports your lifestyle supports your family."

     

    "Mo Money Mo Problems."

     

    Key Takeaways

    • Growth Summit info (0:24)
    • Not about profit, about owner benefit (4:09)
    • The master's Tax (5:45)
    • You've got to pay yourself a wage (8:35)
    • Cash Flow (12:15)
    • State of the fitness report (13:55)
    • Gym survey (15:52)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Excerpts:</p><p>&#34;I don&#39;t even think it&#39;s about profit, which is completely different than anybody else, I think is about owner benefit. And what I mean by that is, how much are you as the owner benefiting from the spoils of your operation? Not how much you have in profit, per se.&#34;</p><p> </p><p>&#34;It&#39;s not necessarily how much profit you make, it&#39;s how much you personally benefit. You took the risk, you invested your time, blood, sweat and tears, and money financially, you put all that on the line? What are you benefiting from it?&#34;</p><p> </p><p>&#34;Profit is important. But I would say owner benefit, probably Trump&#39;s that, in regards to a lifestyle business, and that&#39;s a business that you run this supports your lifestyle supports your family.&#34;</p><p> </p><p>&#34;Mo Money Mo Problems.&#34;</p><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Growth Summit info (0:24)</li><li>Not about profit, about owner benefit (4:09)</li><li>The master&#39;s Tax (5:45)</li><li>You&#39;ve got to pay yourself a wage (8:35)</li><li>Cash Flow (12:15)</li><li>State of the fitness report (13:55)</li><li>Gym survey (15:52)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 8576d12e-aa93-4f31-8d7d-38ac0f4e7299 https://built-to-grow.simplecast.com/episodes/profits-vs-owner-benefits-rIDya10e Tue, 16 Mar 2021 05:00:00 +0000 1308 no     full Use These Incentives To Compete For The Best Employees Use These Incentives To Compete For The Best Employees 204 Tim Lyons and Randy Angsten In episode 204 we talk about coach retention. We will go over some things you can do as a gym owner to build a gym culture that hires and retains the best coaches. Money always talks, having the highest paid trainers you are going to attract the best people, but most of us don’t have an unlimited budget, so we go over ways that you can add value to your trainers and offer them something that they can’t get anywhere else. Happy coaches, happy clients happy gym! In episode 204 we talk about coach retention. We will go over some things you can do as a gym owner to build a gym culture that hires and retains the best coaches. Money always talks, having the highest paid trainers you are going to attract the best people, but most of us don’t have an unlimited budget, so we go over ways that you can add value to your trainers and offer them something that they can’t get anywhere else. Happy coaches, happy clients happy gym! What are the things you can do to add to the comp plan that doesn't necessarily increase the pay, but helps with retention? So I've got a list of them here, all of these things where we are have done or are doing currently.

    1. Paid time off:  Built into all of our full-time coaches
    2. Insurance: We offer health insurance to all of our coaches
    3. Bonuses: Based on sessions and capacity
    4. Clothing Allowance:  Coaches get the clothing they enjoy wearing, but brand and advertise your gym
    5. Education credit: A lot of coaches are notorious for wanting to learn more.  Their certs benefit your business

    Another way to build your culture and coach retention is to hold team events. Get out of the gym and do some team building, including bowling, dinners. Go to seminars to learn as a team as well. All of this will add value t what you offer coaches besides just throwing money at them.

    Get to know your team, and learn what they respond to and what they are driven by, this will help you know what to offer your team to keep your coaches motivated and excited to be working for your gym.

     

    Key Takeaways

    • Winninggym.com/Scottsdale info (1:05)
    • No clients, no staff, you got a room full of equipment (2:14)
    • Help your coaching retention (3:40)
      • Paid time off (3:52)
      • Insurance (5:05)
      • Bonuses (6:10)
      • Clothing Allowance (8:30)
      • Education credit 9:10)
    • Team Building (11:00)
    • Seminars (13:30)
    • How does your team think? (14:30)
    • DISC assessment (16:20)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

     

    ]]>     <p>What are the things you can do to add to the comp plan that doesn&#39;t necessarily increase the pay, but helps with retention? So I&#39;ve got a list of them here, all of these things where we are have done or are doing currently.</p><ol><li>Paid time off:  Built into all of our full-time coaches</li><li>Insurance: We offer health insurance to all of our coaches</li><li>Bonuses: Based on sessions and capacity</li><li>Clothing Allowance:  Coaches get the clothing they enjoy wearing, but brand and advertise your gym</li><li>Education credit: A lot of coaches are notorious for wanting to learn more.  Their certs benefit your business</li></ol><p>Another way to build your culture and coach retention is to hold team events. Get out of the gym and do some team building, including bowling, dinners. Go to seminars to learn as a team as well. All of this will add value t what you offer coaches besides just throwing money at them.</p><p>Get to know your team, and learn what they respond to and what they are driven by, this will help you know what to offer your team to keep your coaches motivated and excited to be working for your gym.</p><p> </p><p><strong>Key Takeaways</strong></p><ul><li>Winninggym.com/Scottsdale info (1:05)</li><li>No clients, no staff, you got a room full of equipment (2:14)</li><li>Help your coaching retention (3:40)<ul><li>Paid time off (3:52)</li><li>Insurance (5:05)</li><li>Bonuses (6:10)</li><li>Clothing Allowance (8:30)</li><li>Education credit 9:10)</li></ul></li><li>Team Building (11:00)</li><li>Seminars (13:30)</li><li>How does your team think? (14:30)</li><li>DISC assessment (16:20)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p><p> </p> ed545211-bbd0-4910-bde7-e11525bea6f9 https://built-to-grow.simplecast.com/episodes/use-these-incentives-to-compete-for-the-best-employees-_ZvVO_x8 Thu, 11 Mar 2021 09:40:13 +0000 1100 no     full Use These Tactics to Generate Additional Business Without Spending Money Use These Tactics to Generate Additional Business Without Spending Money 203 Tim Lyons and Randy Angsten In this episode, we go through 4 things that will start bringing you income, and the best part, it cost very little or nothing at all. In this episode, we go through 4 things that will start bringing you income, and the best part, it cost very little or nothing at all. These are super easy things that we guarantee you're probably not doing. We should have you know, once a month we go through these things and making sure that they're utilized. We want to give you tactical plays to just go out and make some money to grow and make more money!

    Key Takeaways

    • Fitness Growth Summit info (0:49)
    • generate revenue without spending anything (3:18)
    • four things you can do right now that are going to cost you very little if any money
      1. Rolling five (3:45)
      2. Lowest hanging fruit (7:20)
      3. Gift Card Play (10:05)
      4. Joint Venture partnerships (13:30)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>These are super easy things that we guarantee you&#39;re probably not doing. We should have you know, once a month we go through these things and making sure that they&#39;re utilized. We want to give you tactical plays to just go out and make some money to grow and make more money!</p><p><strong>Key Takeaways</strong></p><ul><li>Fitness Growth Summit info (0:49)</li><li>generate revenue without spending anything (3:18)</li><li>four things you can do right now that are going to cost you very little if any money<br/>1. Rolling five (3:45)<br/>2. Lowest hanging fruit (7:20)<br/>3. Gift Card Play (10:05)<br/>4. Joint Venture partnerships (13:30)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 8cbafb63-475c-45de-a5f3-02838ecde260 https://built-to-grow.simplecast.com/episodes/use-these-tactics-to-generate-additional-business-without-spending-money-jdC7tzWM Tue, 09 Mar 2021 09:17:48 +0000 1059 no     full How Gyms Will Compete In The Future How Gyms Will Compete In The Future 202 Tim Lyons and Randy Angsten In this episode today we're going to talk about how to compete in to the future. How to compete with the market with all the other things that are being thrown at your clientele on a daily basis. A million things are pulling clients in every different direction, and if you don't have your model buttoned up to a place where nobody can compete with you, you're at risk of losing clients. You need to be more than a place where somebody comes in, works out, and goes home. We talk about this and more on today's episode! In this episode today we're going to talk about how to compete in to the future. How to compete with the market with all the other things that are being thrown at your clientele on a daily basis. A million things are pulling clients in every different direction, and if you don't have your model buttoned up to a place where nobody can compete with you, you're at risk of losing clients. You need to be more than a place where somebody comes in, works out, and goes home. We talk about this and more on today's episode! One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say " mindset", it's not just "you need to come in and get your workouts or else you're not going to get in great shape", It's the mindset around life in general. It's sleeping, it's eating, it's the extracurricular things you do with your life, that carry into your work and family and everything else. But it also helps your fitness.

    Questions to ask yourself and your brand; What is your brand promise? What is it you "do"? What are you known for? What are you bringing to the marketplace? What are people paying you for? What solidifies that brand promise in the consumer's eyes? These are questions that you need to answer to build your brand promise and add value to what you are offering. Your clients don't know any of this unless you are sharing and teaching them the benefits you offer that they can't get anywhere else.

    Key Takeaways

    • Fitness Growth Summit info (0:40)
    • Switch to Semi-private training program info (1:56)
    • How to compete with the Market intro (2:30)
    • Make your business about more than just the workout itself (4:18)
    • The relationships you create can't just be with “that one coach” (5:38)
    • Offering a nutrition component (8:22)
    • The brand promise (10:10)
    • It’s always more than the workout (13:03)
    • Be a product of your own product (14:07)
    • Competing against anybody else (16:15)
    • Reinvent the process (18:00)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say &#34; mindset&#34;, it&#39;s not just &#34;you need to come in and get your workouts or else you&#39;re not going to get in great shape&#34;, It&#39;s the mindset around life in general. It&#39;s sleeping, it&#39;s eating, it&#39;s the extracurricular things you do with your life, that carry into your work and family and everything else. But it also helps your fitness.</p><p>Questions to ask yourself and your brand; What is your brand promise? What is it you &#34;do&#34;? What are you known for? What are you bringing to the marketplace? What are people paying you for? What solidifies that brand promise in the consumer&#39;s eyes? These are questions that you need to answer to build your brand promise and add value to what you are offering. Your clients don&#39;t know any of this unless you are sharing and teaching them the benefits you offer that they can&#39;t get anywhere else.</p><p><strong>Key Takeaways</strong></p><ul><li>Fitness Growth Summit info (0:40)</li><li>Switch to Semi-private training program info (1:56)</li><li>How to compete with the Market intro (2:30)</li><li>Make your business about more than just the workout itself (4:18)</li><li>The relationships you create can&#39;t just be with “that one coach” (5:38)</li><li>Offering a nutrition component (8:22)</li><li>The brand promise (10:10)</li><li>It’s always more than the workout (13:03)</li><li>Be a product of your own product (14:07)</li><li>Competing against anybody else (16:15)</li><li>Reinvent the process (18:00)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 601b9555-38d9-4b7c-91fa-846433e355fd https://built-to-grow.simplecast.com/episodes/how-gyms-will-compete-in-the-future-crUb00pA Thu, 04 Mar 2021 09:05:22 +0000 1172 no     full How to Sell Semi-Private Training How to Sell Semi-Private Training 201 Tim Lyons and Randy Angsten Tim and Randy dig in and chat about how to switch your gym to semi-private coaching programs. How to change your thinking and sales tactics to not only convert more sales but to also help your clients benefit from the change. If you are interested in more information and getting one on one coaching visit: PFMarketingSolutions.com/call Tim and Randy dig in and chat about how to switch your gym to semi-private coaching programs. How to change your thinking and sales tactics to not only convert more sales but to also help your clients benefit from the change. If you are interested in more information and getting one on one coaching visit: PFMarketingSolutions.com/call Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, food, and fun.  This event is open for only the first 100 gym owners and spots fill up quickly.  The event is May 21st - 22nd, 2021 in Scottsdale. Visit the website to get more information and reserve your tickets: winninggym.com/scottsdale

    For this episode, we are going to talk about something that is coming up more and more with our clients, which is, switching your gym to semi-private coaching programs. 

    Some of the questions that come up all the time are, how do I sell semi-private? I don't know how to sell semi-private?  I don't know how to market for it? I do boot camps, where I do one-on-one training, but I don't know how to sell simi-private coaching. All these questions are answered as well as how to communicate with your clients so they also understand the difference.

    Semi-private and boot camps, the two services have to look and feel different. You can't have semi-private training, that's the same thing as large group training with fewer people, you can't sell that way, because nobody's gonna pay more for that. And the way you train has to be different, the programming has to be different, the pace has to be different. And of course, the amount of people has to be different. The benefit of semi-private training is there, but the client needs to see the difference to find the value.

    If you are interested in more information and getting one on one coaching visit: PFMarketingSolutions.com/call

    Key Takeaways

    • Announcement: Event the growth summit in-person info (0:19)
    • Switch to Semi-Private (3:01)
    • Selling Semi-Private (3:40)
    • Take the fear out of the equation (5:13)
    • Semi-Private training vs Boot Camps (7:34)
    • The benefit to the Client (9:10)
    • Doctor Analogy (11:30)
    • Who’s Driving the ship? (14:10)
    • Prescribing the Solution (14:40)
    • You need to get on the phone with us (16:20)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, food, and fun.  This event is open for only the first 100 gym owners and spots fill up quickly.  The event is May 21st - 22nd, 2021 in Scottsdale. Visit the website to get more information and reserve your tickets: <a href="https://winninggym.com/scottsdale" rel="nofollow">winninggym.com/scottsdale</a></p><p>For this episode, we are going to talk about something that is coming up more and more with our clients, which is, switching your gym to semi-private coaching programs. </p><p>Some of the questions that come up all the time are, how do I sell semi-private? I don&#39;t know how to sell semi-private?  I don&#39;t know how to market for it? I do boot camps, where I do one-on-one training, but I don&#39;t know how to sell simi-private coaching. All these questions are answered as well as how to communicate with your clients so they also understand the difference.</p><p>Semi-private and boot camps, the two services have to look and feel different. You can&#39;t have semi-private training, that&#39;s the same thing as large group training with fewer people, you can&#39;t sell that way, because nobody&#39;s gonna pay more for that. And the way you train has to be different, the programming has to be different, the pace has to be different. And of course, the amount of people has to be different. The benefit of semi-private training is there, but the client needs to see the difference to find the value.</p><p>If you are interested in more information and getting one on one coaching visit: PFMarketingSolutions.com/call</p><p><strong>Key Takeaways</strong></p><ul><li>Announcement: Event the growth summit in-person info (0:19)</li><li>Switch to Semi-Private (3:01)</li><li>Selling Semi-Private (3:40)</li><li>Take the fear out of the equation (5:13)</li><li>Semi-Private training vs Boot Camps (7:34)</li><li>The benefit to the Client (9:10)</li><li>Doctor Analogy (11:30)</li><li>Who’s Driving the ship? (14:10)</li><li>Prescribing the Solution (14:40)</li><li>You need to get on the phone with us (16:20)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/scottsdale" rel="nofollow">https://winninggym.com/scottsdale</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 1a1689f7-b674-4cf1-b30c-2c0198266153 https://built-to-grow.simplecast.com/episodes/how-to-sell-semi-private-training-d91FUx3z Tue, 02 Mar 2021 09:18:53 +0000 1057 no     full A Sneak Peek Into The Future Of The Fitness Industry A Sneak Peek Into The Future Of The Fitness Industry 200 Tim Lyons and Randy Angsten Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it will take to elevate your business from your competition. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it will take to elevate your business from your competition. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it's going to take to elevate your business from your competition.

    As gym owners, like many other businesses, we have had a tough time recently with all that happened. Nobody could have prepared for all the disruption that the pandemic brought. However, with the end of the pandemic in sight, we need to be ready for the future.

    One of the things we have always said in this podcast is that personal training is the model of the future. This is slowly becoming more evident as more and more gyms are converting to this model. We are also seeing a trend where smaller footprint, semi-private-only gyms are cropping up.

    Listen in to hear our thoughts on the future of the fitness industry and what we are doing here with our facility to elevate us from the competition.

    Key Takeaways

    • The gym model of the future for brick mad mortal gyms (01:52)
    • Why the smaller footprint, semi-private training only facility is gaining popularity (04:55)
    • How to use interior design as a marketing tool for your gym business (08:16)
    • Incorporating indoor and outdoor training in your gym (10:36)
    • Relying more on systems rather than staff (13:52)
    • Using technology to elevate your gym from the competition (17:55)
    • What is the secret sauce that sets you apart? (21:42)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it&#39;s going to take to elevate your business from your competition.</p><p>As gym owners, like many other businesses, we have had a tough time recently with all that happened. Nobody could have prepared for all the disruption that the pandemic brought. However, with the end of the pandemic in sight, we need to be ready for the future.</p><p>One of the things we have always said in this podcast is that personal training is the model of the future. This is slowly becoming more evident as more and more gyms are converting to this model. We are also seeing a trend where smaller footprint, semi-private-only gyms are cropping up.</p><p>Listen in to hear our thoughts on the future of the fitness industry and what we are doing here with our facility to elevate us from the competition.</p><p><strong>Key Takeaways</strong></p><ul><li>The gym model of the future for brick mad mortal gyms (01:52)</li><li>Why the smaller footprint, semi-private training only facility is gaining popularity (04:55)</li><li>How to use interior design as a marketing tool for your gym business (08:16)</li><li>Incorporating indoor and outdoor training in your gym (10:36)</li><li>Relying more on systems rather than staff (13:52)</li><li>Using technology to elevate your gym from the competition (17:55)</li><li>What is the secret sauce that sets you apart? (21:42)</li></ul><p><strong>Additional Resources:</strong></p><ul><li>Evan Howard - 360 App - <a href="mailto:evan@trainftf.com" rel="nofollow">evan@trainftf.com</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 7ee015ef-214f-4fb5-9352-4708e5d4e40b https://built-to-grow.simplecast.com/episodes/a-sneak-peek-into-the-future-of-the-fitness-industry-ehNTX8Uj Thu, 25 Feb 2021 12:00:00 +0000 1457 no     full Charge More, Sell More Charge More, Sell More 199 Tim Lyons and Randy Angsten Tim and Randy lay out simple changes you can make to your offer that will hit the marketplace differently. What changes you can make to your marketing efforts, and how that will lead to an increase in response and closes without making changes to your deliverables. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy lay out simple changes you can make to your offer that will hit the marketplace differently. What changes you can make to your marketing efforts, and how that will lead to an increase in response and closes without making changes to your deliverables. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have.

    Here at Tim's gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payment plan for new clients. The deliverables are exactly the same as before, we are only changing how we collect the payments.

    There are a lot of pros of going to a weekly payment plan. The main one is that it lowers the shock value of the bigger payment number into the bite-sized weekly payments. The marketplace perceives this differently. Another benefit of this plan is that it improves the cash flow in the gym. 

    Tune in to learn how you can charge more on the same exact deliverables by making this one simple change.

    Key Takeaways

    • How to change your offer to attract a totally different audience (02:13)
    • Why we went for a weekly payment plan (03:11)
    • The pros of a weekly payment plan (04:30)
    • The simple change that will allow you to charge more on the same deliverables (06:47)
    • How weekly payments plan help with the billing (10:11)
    • The marketplace perceives information differently (12:03)
    • The secret sauce to hack fitness marketing (13:15)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have.</p><p>Here at Tim&#39;s gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payment plan for new clients. The deliverables are exactly the same as before, we are only changing how we collect the payments.</p><p>There are a lot of pros of going to a weekly payment plan. The main one is that it lowers the shock value of the bigger payment number into the bite-sized weekly payments. The marketplace perceives this differently. Another benefit of this plan is that it improves the cash flow in the gym. </p><p>Tune in to learn how you can charge more on the same exact deliverables by making this one simple change.</p><p><strong>Key Takeaways</strong></p><ul><li>How to change your offer to attract a totally different audience (02:13)</li><li>Why we went for a weekly payment plan (03:11)</li><li>The pros of a weekly payment plan (04:30)</li><li>The simple change that will allow you to charge more on the same deliverables (06:47)</li><li>How weekly payments plan help with the billing (10:11)</li><li>The marketplace perceives information differently (12:03)</li><li>The secret sauce to hack fitness marketing (13:15)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow"><strong>winninggym.com/workshop</strong></a></li><li><a href="http://winninggym.com/demo" rel="nofollow"><strong>winninggym.com/demo</strong></a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> daad73b2-5e22-408c-9769-6c5e5477ad74 https://built-to-grow.simplecast.com/episodes/charge-more-sell-more-XVfhAp_k Tue, 23 Feb 2021 12:00:00 +0000 1050 no     full When It's Time To Scale Your Marketing When It's Time To Scale Your Marketing 198 Tim Lyons and Randy Angsten Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth.

    How much money do you spend on Google ads? This is the question from one gym owner that prompted us to talk about this topic in today's episode.

    Tim encourages gym owners to not be afraid to spend money on advertising. This is an investment you are making that will give you a return on investment. We are spending around $350 a day here at our gym with an ROI of around 8X. The amount of money you spend on advertising is not an expense but an investment.

    However, you don't just throw money blindly, you have to analyze the data and test different channels. Once you can attribute the consultations and members signing up directly to a specific channel, then you have to go hard on it.

    Are you a gym owner who is wondering how much money you should be spending on your Google and Facebook ads? Click play to learn how to determine the right amount and the one major thing you should know.

    Key Takeaways

    • How much you should be spending on Google Ads
    • Why gym owners do not spend money on advertising (04:14)
    • How to determine a client's worth to your business (06:04)
    • He who's willing to spend the most to acquire a client will win (07:20)
    • Don't be scared to spend money on marketing (07:47)
    • Google ads vs. Facebook ads: Which one is better (08:37)
    • How we drive leads from Google ads right into our CLA (14:00)
    • Lean on the data, not guessing to drive your marketing campaigns (16:44)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it&#39;s led to massive growth.</p><p>How much money do you spend on Google ads? This is the question from one gym owner that prompted us to talk about this topic in today&#39;s episode.</p><p>Tim encourages gym owners to not be afraid to spend money on advertising. This is an investment you are making that will give you a return on investment. We are spending around $350 a day here at our gym with an ROI of around 8X. The amount of money you spend on advertising is not an expense but an investment.</p><p>However, you don&#39;t just throw money blindly, you have to analyze the data and test different channels. Once you can attribute the consultations and members signing up directly to a specific channel, then you have to go hard on it.</p><p>Are you a gym owner who is wondering how much money you should be spending on your Google and Facebook ads? Click play to learn how to determine the right amount and the one major thing you should know.</p><p><strong>Key Takeaways</strong></p><ul><li>How much you should be spending on Google Ads</li><li>Why gym owners do not spend money on advertising (04:14)</li><li>How to determine a client&#39;s worth to your business (06:04)</li><li>He who&#39;s willing to spend the most to acquire a client will win (07:20)</li><li>Don&#39;t be scared to spend money on marketing (07:47)</li><li>Google ads vs. Facebook ads: Which one is better (08:37)</li><li>How we drive leads from Google ads right into our CLA (14:00)</li><li>Lean on the data, not guessing to drive your marketing campaigns (16:44)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow"><strong>winninggym.com/workshop</strong></a></li><li><a href="http://winninggym.com/demo" rel="nofollow"><strong>winninggym.com/demo</strong></a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 08d2daee-85af-409c-9265-77ee229dab32 https://built-to-grow.simplecast.com/episodes/when-its-time-to-scale-your-marketing-zYkB97va Thu, 18 Feb 2021 12:00:00 +0000 1232 no     full What You Didn't Know About Your Staff What You Didn't Know About Your Staff 197 Tim Lyons and Randy Angsten Tim and Randy discuss different ways you can learn more about your staff, how it can play into a more conducive workplace, and how you can use it to incentivize them, respectively. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss different ways you can learn more about your staff, how it can play into a more conducive workplace, and how you can use it to incentivize them, respectively. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way to incentivize them.

    Many people wrongly assume the default way to incentivize an employee is by giving them more money, but you'll be surprised to learn that this is not always the case.

    One of the methods we use to learn more about our staff is by using the DISC Personality Assessment Test. This helps us learn how to work with the different personality types and also learn what drives them. When you figure out these two with each of your staff, you have a home run.

    Tune in to learn how to incentivize your employees by learning more about their personality types and how to work with them. 

    Key Takeaways

    • What motivates your staff? (01:13)
    • How to use the DISC personality test to learn about your staff (02:53)
    • Learning how to work with somebody and also motivating them (05:36)
    • How to foster effective communication within the workplace (07:19)
    • If you want a great team, you have to know their personality types (10:52)
    • Different things that motivate people (12:12)
    • People will work for a paycheck, but they'll die for recognition (14:37)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way to incentivize them.</p><p>Many people wrongly assume the default way to incentivize an employee is by giving them more money, but you&#39;ll be surprised to learn that this is not always the case.</p><p>One of the methods we use to learn more about our staff is by using the DISC Personality Assessment Test. This helps us learn how to work with the different personality types and also learn what drives them. When you figure out these two with each of your staff, you have a home run.</p><p>Tune in to learn how to incentivize your employees by learning more about their personality types and how to work with them. </p><p><strong>Key Takeaways</strong></p><ul><li>What motivates your staff? (01:13)</li><li>How to use the DISC personality test to learn about your staff (02:53)</li><li>Learning how to work with somebody and also motivating them (05:36)</li><li>How to foster effective communication within the workplace (07:19)</li><li>If you want a great team, you have to know their personality types (10:52)</li><li>Different things that motivate people (12:12)</li><li>People will work for a paycheck, but they&#39;ll die for recognition (14:37)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow"><strong>winninggym.com/workshop</strong></a></li><li><a href="http://winninggym.com/demo" rel="nofollow"><strong>winninggym.com/demo</strong></a></li><li><a href="https://www.danpink.com/books/drive/" rel="nofollow"><strong>https://www.danpink.com/books/drive/</strong></a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow"><strong>www.PFMarketingSolutions.com/Call</strong></a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow"><strong>pfmarketingsolutions.com/automation</strong></a></li><li><a href="http://www.clacourse.com/" rel="nofollow"><strong>www.CLACourse.com</strong></a></li><li><a href="http://www.profitgps.net/" rel="nofollow"><strong>www.ProFitGPS.net</strong></a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow"><strong>Marketing Talk with Fitness Professionals Facebook Group</strong></a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow"><strong>https://PFMarketingSolutions.com/Data</strong></a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"><strong> http://bit.ly/free_gym_audit</strong></a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"><strong> checking out our website.</strong></a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"><strong> here</strong></a></p> 3442d037-97c8-41ae-b781-18c60f76906f https://built-to-grow.simplecast.com/episodes/what-you-didnt-know-about-your-staff-IIIFf0Ig Tue, 16 Feb 2021 12:00:00 +0000 1034 no     full How To More Effectively Communicate With Clients How To More Effectively Communicate With Clients 196 Tim Lyons and Randy Angsten Tim and Randy stress the importance of overly communicating with your clients. Change takes place in all businesses, and how we communicate that change with our clients can easily dictate how they handle that change. Use these tips and consider these factors when you're communicating with your clients. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy stress the importance of overly communicating with your clients. Change takes place in all businesses, and how we communicate that change with our clients can easily dictate how they handle that change. Use these tips and consider these factors when you're communicating with your clients. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, we fail to deliver the message in the right way and at the right time.

    Gym clients easily get used to a routine, and any change is likely to lead to uncertainty and even some clients getting upset. It doesn't matter if the change is good for them; anything outside of the norm is bound to ruffle some feathers.

    To allay their fears around any change, we need to be proactive in our communication. We also need to put the message across in multiple mediums to get to a majority of your members. For instance, email will only get you a 20% open rate, which leaves out a big chunk of people.

    Click Play to listen as Tim and Randy give gym owners some tips on how to communicate with their clients, including a communication hack that will help easily reach 90% of your clients.

    Key Takeaways

    • You can't over-communicate with your gym members (01:51)
    • How to communicate bad news to your gym clients (03:29)
    • Why we need to be proactive in our communication (06:34)
    • Communicating across multiple mediums to get the message across (07:19)
    • Communication hack that will reach 90% of your members (10:42)
    • Leveraging automation for big events announcements (13:45)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, we fail to deliver the message in the right way and at the right time.</p><p>Gym clients easily get used to a routine, and any change is likely to lead to uncertainty and even some clients getting upset. It doesn&#39;t matter if the change is good for them; anything outside of the norm is bound to ruffle some feathers.</p><p>To allay their fears around any change, we need to be proactive in our communication. We also need to put the message across in multiple mediums to get to a majority of your members. For instance, email will only get you a 20% open rate, which leaves out a big chunk of people.</p><p>Click Play to listen as Tim and Randy give gym owners some tips on how to communicate with their clients, including a communication hack that will help easily reach 90% of your clients.</p><p><strong>Key Takeaways</strong></p><ul><li>You can&#39;t over-communicate with your gym members (01:51)</li><li>How to communicate bad news to your gym clients (03:29)</li><li>Why we need to be proactive in our communication (06:34)</li><li>Communicating across multiple mediums to get the message across (07:19)</li><li>Communication hack that will reach 90% of your members (10:42)</li><li>Leveraging automation for big events announcements (13:45)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://winninggym.com/demo" rel="nofollow">winninggym.com/demo</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 6c73301c-79b4-4095-bcfd-a04f7f701dcf https://built-to-grow.simplecast.com/episodes/how-to-more-effectively-communicate-with-clients-z1Ur3DqM Thu, 11 Feb 2021 12:00:00 +0000 1115 no     full When Your Coach Leaves... When Your Coach Leaves... 195 Tim Lyons and Randy Angsten Tim and Randy explore how you can ensure clients receive the best results and experience possible but also mitigate loss when that coach leaves. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy explore how you can ensure clients receive the best results and experience possible but also mitigate loss when that coach leaves. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires when the coach leaves and clients are left feeling like they can’t achieve the same results with another coach. Some of these clients might even cancel, leading to losses.

    This is the situation we are in right now here at our Pulse Fitness gym. Even though we all along knew this was a risk, we weren’t adequately prepared to mitigate it and the potential losses.

    We have had to think hard about what we should be doing to prevent this from happening to us in the future. We have come up with a brilliant solution to this problem, which we believe will help many other gym owners. 

    Tune in to listen to what we are doing to change things up and make sure this situation never happens to us again. 

    Key Takeaways

    • The risks of strong coach-client relationships (02:49)
    • Why you need to offer more than just a workout in your gym (05:16)
    • How we are redefining what it means to be a member of our gym (07:04)
    • A coach just facilitates the program from the gym (09:35)
    • Creating your unique mechanism why clients get results with you (12:57)
    • How to communicate to clients that the workout is just one sliver of the program (19:52)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires when the coach leaves and clients are left feeling like they can’t achieve the same results with another coach. Some of these clients might even cancel, leading to losses.</p><p>This is the situation we are in right now here at our Pulse Fitness gym. Even though we all along knew this was a risk, we weren’t adequately prepared to mitigate it and the potential losses.</p><p>We have had to think hard about what we should be doing to prevent this from happening to us in the future. We have come up with a brilliant solution to this problem, which we believe will help many other gym owners. </p><p>Tune in to listen to what we are doing to change things up and make sure this situation never happens to us again. </p><p><strong>Key Takeaways</strong></p><ul><li>The risks of strong coach-client relationships (02:49)</li><li>Why you need to offer more than just a workout in your gym (05:16)</li><li>How we are redefining what it means to be a member of our gym (07:04)</li><li>A coach just facilitates the program from the gym (09:35)</li><li>Creating your unique mechanism why clients get results with you (12:57)</li><li>How to communicate to clients that the workout is just one sliver of the program (19:52)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://winninggym.com/demo" rel="nofollow">winninggym.com/demo</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 5bd73251-6322-493d-b94d-de412452ed55 https://built-to-grow.simplecast.com/episodes/when-your-coach-leaves-HocjQk2f Tue, 09 Feb 2021 12:00:00 +0000 1343 no     full What You Need To Know Before Hiring What You Need To Know Before Hiring 194 Tim Lyons and Randy Angsten Tim and Randy go over when it's the right time to hire. What key factors should you be considering before making the decision to hire a new team member. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy go over when it's the right time to hire. What key factors should you be considering before making the decision to hire a new team member. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or less. Any gym owner has at one point scrambled to cover a position in the gym after a team member leaves.

    In this episode, Tim and Randy talk about staffing, when you should hire that new team member, and how you should go about it.

    Here at our gym, Pulse Fitness, we are in the process of hiring new coaches and a front desk person. We scaled down during the shutdown period and only kept a skeleton crew as many gym owners did. We had to do it to survive, but we are now getting ready to move full steam ahead.

    Listen in as we discuss some of the things you can do to find quality coaches even if you do not need one right now to put you in a position where you are not scrambling when you need one.

    Key Takeaways

    • Do you hire before you have the need, or do you wait till you have the need to hire? (03:09)
    • The three ways you can make more money in the gym (05:36)
    • Why hiring is one of the hardest aspects in the fitness industry (11:43)
    • Having the right people in the right seats in the bus (17:55)
    • How to find good quality coaches in the market (19:23)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or less. Any gym owner has at one point scrambled to cover a position in the gym after a team member leaves.</p><p>In this episode, Tim and Randy talk about staffing, when you should hire that new team member, and how you should go about it.</p><p>Here at our gym, Pulse Fitness, we are in the process of hiring new coaches and a front desk person. We scaled down during the shutdown period and only kept a skeleton crew as many gym owners did. We had to do it to survive, but we are now getting ready to move full steam ahead.</p><p>Listen in as we discuss some of the things you can do to find quality coaches even if you do not need one right now to put you in a position where you are not scrambling when you need one.</p><p><strong>Key Takeaways</strong></p><ul><li>Do you hire before you have the need, or do you wait till you have the need to hire? (03:09)</li><li>The three ways you can make more money in the gym (05:36)</li><li>Why hiring is one of the hardest aspects in the fitness industry (11:43)</li><li>Having the right people in the right seats in the bus (17:55)</li><li>How to find good quality coaches in the market (19:23)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> e2e2a856-8fd8-435d-a15d-2705a610b56a https://built-to-grow.simplecast.com/episodes/what-you-need-to-know-before-hiring-G7gl2iCx Thu, 04 Feb 2021 12:00:00 +0000 1701 no     full Why You're Struggling With Semi-Private Training Why You're Struggling With Semi-Private Training 193 Tim Lyons and Randy Angsten Tim and Randy lay out the issues they've been hearing from clients and gym owners that have Semi-Private Training in their business but aren't seeing the success they should. Together they discuss what is needed to run a successful business around the Semi-Private Training model. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy lay out the issues they've been hearing from clients and gym owners that have Semi-Private Training in their business but aren't seeing the success they should. Together they discuss what is needed to run a successful business around the Semi-Private Training model. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.

    Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model, you have to make it look, feel, taste, and smell different from the large group training model.

    As you’ll be hearing us explain in this episode, clients have to see the difference between these two models with different deliverables and different results. The consumer is the ultimate decider, and if you can't clearly show them the difference, they won’t buy into it. 

    Are you struggling with the transition to a semi-private model in your gym? Tune in to learn what you might be doing wrong and how we can help you run this model successfully.

    Key Takeaways

    • Where you are going wrong with semi-private personal training model (01:32)
    • How to sell the semi-private model to the consumer (04:29)
    • Ascending existing clients to the semi-private model (08:33)
    • How to coach semi-private personal training clients (13:01)
    • Prescribing semi-private training to clients who want to get results (15:09)
    • The secret to generating 50% more revenue without bringing in a new client (18:49)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn&#39;t working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.</p><p>Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model, you have to make it look, feel, taste, and smell different from the large group training model.</p><p>As you’ll be hearing us explain in this episode, clients have to see the difference between these two models with different deliverables and different results. The consumer is the ultimate decider, and if you can&#39;t clearly show them the difference, they won’t buy into it. </p><p>Are you struggling with the transition to a semi-private model in your gym? Tune in to learn what you might be doing wrong and how we can help you run this model successfully.</p><p><strong>Key Takeaways</strong></p><ul><li>Where you are going wrong with semi-private personal training model (01:32)</li><li>How to sell the semi-private model to the consumer (04:29)</li><li>Ascending existing clients to the semi-private model (08:33)</li><li>How to coach semi-private personal training clients (13:01)</li><li>Prescribing semi-private training to clients who want to get results (15:09)</li><li>The secret to generating 50% more revenue without bringing in a new client (18:49)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> cc2340cf-1b2c-4a42-b81c-4bf9685b4de6 https://built-to-grow.simplecast.com/episodes/why-youre-struggling-with-semi-private-training-kt1C_z3l Tue, 02 Feb 2021 12:00:00 +0000 1271 no     full Are You Playing Victim? Are You Playing Victim? 192 Tim Lyons and Randy Angsten Tim and Randy speak to the mental state of gym owners today. What can we focus on and control to ensure we continue to survive and even grow when faced with adversity? The two of them discuss how important your mindset is in your success. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy speak to the mental state of gym owners today. What can we focus on and control to ensure we continue to survive and even grow when faced with adversity? The two of them discuss how important your mindset is in your success. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym 2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the authorities, as well as the uncertainty brought about by politics. It’s easy to get weighed down by all these things.

    However, we shouldn’t play the victim but rather focus on what we can control and stop worrying about the rest. Let’s focus on the solutions and how we can move the needle forward in our business coming out of all this.

    Things are bound to happen that are out of our control, a really good tip in dealing with such things is giving it a set amount of time and attention, because you can’t just ignore it. But then you have to learn where to stop and move on to things you can control.

    Tune in to learn how we can make a conscious effort to move on from all that happened and focus on rebuilding our businesses to win!

    Key Takeaways

    • The craziness and some positives from the past year (00:55)
    • Focusing on what you can control and not worrying about the rest (03:18)
    • How to control the influences you are allowing in (05:05)
    • How to get out of negative thinking (07:34)
    • Remaining solution-focused when faced with problems (09:29)
    • Focusing on rebuilding our businesses (10:00)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the authorities, as well as the uncertainty brought about by politics. It’s easy to get weighed down by all these things.</p><p>However, we shouldn’t play the victim but rather focus on what we can control and stop worrying about the rest. Let’s focus on the solutions and how we can move the needle forward in our business coming out of all this.</p><p>Things are bound to happen that are out of our control, a really good tip in dealing with such things is giving it a set amount of time and attention, because you can’t just ignore it. But then you have to learn where to stop and move on to things you can control.</p><p>Tune in to learn how we can make a conscious effort to move on from all that happened and focus on rebuilding our businesses to win!</p><p><strong>Key Takeaways</strong></p><ul><li>The craziness and some positives from the past year (00:55)</li><li>Focusing on what you can control and not worrying about the rest (03:18)</li><li>How to control the influences you are allowing in (05:05)</li><li>How to get out of negative thinking (07:34)</li><li>Remaining solution-focused when faced with problems (09:29)</li><li>Focusing on rebuilding our businesses (10:00)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 4bf33744-99cc-437f-a350-95fe726783f4 https://built-to-grow.simplecast.com/episodes/are-you-playing-victim-_ux3D7jv Thu, 28 Jan 2021 12:00:00 +0000 804 no     full How Big Tech Shutdowns and Censorship Can Affect Your Business How Big Tech Shutdowns and Censorship Can Affect Your Business 191 Tim Lyons and Randy Angsten Tim and Randy discuss the censoring and shutting down of accounts taking place by Big Tech Companies. What does this mean for you and your business, and what can you do to prevent this issue from affecting your business. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss the censoring and shutting down of accounts taking place by Big Tech Companies. What does this mean for you and your business, and what can you do to prevent this issue from affecting your business. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have seen that the Big Tech companies can, on the brink of an eye, shut anybody off and completely ruin your business.

    These Big Tech shutdowns amplify the message we have been preaching all along about the importance of owning your traffic and not having all your eggs in one basket.

    You have no control over these platforms, and it would be imprudent to over-rely on them for your marketing. If you don’t own your traffic, and something happened to you, it could potentially kill your business. 

    Tune in to learn how to minimize your risk, own your contact list, and have more power!

    Key Takeaways

    • New coaching program in the works (00:41)        
    • How tech shutdowns amplify the importance of owning your traffic (04:09)
    • Having multiple poles in the water (06:40)
    • Owning your contact list through a CRM (07:41)
    • Why you should consistently nurture your list through Keep (09:45)
    • Using Keep for relationship management and nurturing your list (11:54)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have seen that the Big Tech companies can, on the brink of an eye, shut anybody off and completely ruin your business.</p><p>These Big Tech shutdowns amplify the message we have been preaching all along about the importance of owning your traffic and not having all your eggs in one basket.</p><p>You have no control over these platforms, and it would be imprudent to over-rely on them for your marketing. If you don’t own your traffic, and something happened to you, it could potentially kill your business. </p><p>Tune in to learn how to minimize your risk, own your contact list, and have more power!</p><p><strong>Key Takeaways</strong></p><ul><li>New coaching program in the works (00:41)        </li><li>How tech shutdowns amplify the importance of owning your traffic (04:09)</li><li>Having multiple poles in the water (06:40)</li><li>Owning your contact list through a CRM (07:41)</li><li>Why you should consistently nurture your list through Keep (09:45)</li><li>Using Keep for relationship management and nurturing your list (11:54)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 56d03c92-a8b5-4eb6-b5ec-2c766ac61cb6 https://built-to-grow.simplecast.com/episodes/how-big-tech-shutdowns-and-censorship-can-affect-your-business-mDGO9n1l Tue, 26 Jan 2021 12:00:00 +0000 968 no     full Make This FREE Change And Kiss The Competition Goodbye Make This FREE Change And Kiss The Competition Goodbye 190 Tim Lyons and Randy Angsten In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different.

    If you look at 8 out of 10 gyms, you’ll find the same kind of marketing language that really doesn’t differentiate them from their competition. You are likely to find these three words; Fitness, Nutrition, and Accountability.

    You got to have a unique mechanism or secret sauce or a proprietary blend that makes somebody get a given result vs your competition. If you explain this well enough in your marketing, that secret sauce will be the reason people choose to sign up with you over your competition.

    Even though you are providing the same service, changing your nomenclature can make all the difference. To the consumer, having some unique buzzwords means that you have something that others don’t.

    Tune in to learn more about how to repackage and rename your programs to make them proprietary to sound different from everybody else.

    Key Takeaways

    • What separates you from the gym down the street? (01:20)
    • You got to be different from the competition (03:52)
    • How powerful having a unique value proposition is (04:26)
    • Changing the naming of your programs and delivery systems (07:32)
    • How you can rename your programs to make them proprietary (10:55)
    • Cheat buzzwords to use for your programs (12:29)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different.</p><p>If you look at 8 out of 10 gyms, you’ll find the same kind of marketing language that really doesn’t differentiate them from their competition. You are likely to find these three words; Fitness, Nutrition, and Accountability.</p><p>You got to have a unique mechanism or secret sauce or a proprietary blend that makes somebody get a given result vs your competition. If you explain this well enough in your marketing, that secret sauce will be the reason people choose to sign up with you over your competition.</p><p>Even though you are providing the same service, changing your nomenclature can make all the difference. To the consumer, having some unique buzzwords means that you have something that others don’t.</p><p>Tune in to learn more about how to repackage and rename your programs to make them proprietary to sound different from everybody else.</p><p><strong>Key Takeaways</strong></p><ul><li>What separates you from the gym down the street? (01:20)</li><li>You got to be different from the competition (03:52)</li><li>How powerful having a unique value proposition is (04:26)</li><li>Changing the naming of your programs and delivery systems (07:32)</li><li>How you can rename your programs to make them proprietary (10:55)</li><li>Cheat buzzwords to use for your programs (12:29)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 3f331d94-9757-4611-b63f-a87796e40e00 https://built-to-grow.simplecast.com/episodes/make-this-free-change-and-kiss-the-competition-goodbye-uLGIoD4O Thu, 21 Jan 2021 12:00:00 +0000 1053 no     full International SMS International SMS 189 Tim Lyons and Randy Angsten Tim and Randy are beyond excited to announce the ability to now support international SMS features as part of their Client Lifecycle Automation program. Give today's episode a listen as they dive into what exactly Automation is using the Keap platform, what differentiates this from AI, and why you need this tool in your business. Tim and Randy are beyond excited to announce the ability to now support international SMS features as part of their Client Lifecycle Automation program. Give today's episode a listen as they dive into what exactly Automation is using the Keap platform, what differentiates this from AI, and why you need this tool in your business. Today, we have great news for our international gym owners. We can now leverage Keap's automation for international text messaging. This is very big because it has been stopping many international gyms from using the whole Keap platform for automation.

    Text messaging is a very powerful marketing tool for gyms and other B2C businesses. It's important that you include text messaging in your marketing campaigns as the open rates and the reach is way higher than email.

    When we talk about automation in the gym, we are not removing the human element from user engagement. What we do is preprogramming the initial sequence of texts to engage the user. You, as the human, are always in the driving seat, unlike AI solutions, which we believe are not yet ready for the gym space.

    Tune in to this episode to learn more about the differences between automation and AI and why AI may drive users away from you.

    Key Takeaways

    • We can now leverage Keap for international text messaging (01:28)
    • How we use automation in the gym (02:48)
    • The difference between automation and AI for gym marketing (03:45)
    • How automation frees up your time by taking care of miniature tasks (05:57)
    • Menu-driven text message responses in Keap (07:59)
    • Why automation drives towards human to human contact unlike AI (08:46)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Today, we have great news for our international gym owners. We can now leverage Keap&#39;s automation for international text messaging. This is very big because it has been stopping many international gyms from using the whole Keap platform for automation.</p><p>Text messaging is a very powerful marketing tool for gyms and other B2C businesses. It&#39;s important that you include text messaging in your marketing campaigns as the open rates and the reach is way higher than email.</p><p>When we talk about automation in the gym, we are not removing the human element from user engagement. What we do is preprogramming the initial sequence of texts to engage the user. You, as the human, are always in the driving seat, unlike AI solutions, which we believe are not yet ready for the gym space.</p><p>Tune in to this episode to learn more about the differences between automation and AI and why AI may drive users away from you.</p><p><strong>Key Takeaways</strong></p><ul><li>We can now leverage Keap for international text messaging (01:28)</li><li>How we use automation in the gym (02:48)</li><li>The difference between automation and AI for gym marketing (03:45)</li><li>How automation frees up your time by taking care of miniature tasks (05:57)</li><li>Menu-driven text message responses in Keap (07:59)</li><li>Why automation drives towards human to human contact unlike AI (08:46)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 549ed09c-b0d6-43ec-a78b-fd8b01ef1912 https://built-to-grow.simplecast.com/episodes/international-sms-No0R0JuB Thu, 14 Jan 2021 12:00:00 +0000 659 no     full The Way Your Clients Will Buy In 2021 The Way Your Clients Will Buy In 2021 188 Tim Lyons and Randy Angsten Tim and Randy discuss the buying cycle of the marketplace; between exposure to your services and conversion into membership, what we can expect to see in terms of direct response marketing for 2021, and where you should be focusing on in order to grow your membership base. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss the buying cycle of the marketplace; between exposure to your services and conversion into membership, what we can expect to see in terms of direct response marketing for 2021, and where you should be focusing on in order to grow your membership base. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out to cold prospects with your offer and converting them into clients in a day are unfortunately behind us.

    What this means is that we have to work a lot harder to convert our leads into clients. The era of quickly running a Facebook ad campaign and acquiring customers is coming to an end, we now have to get back to work.

    To grow your membership base, you should be focusing on building your own list. You need to own your traffic, which you’ll then take on a journey on how you can solve their problems through your services. The good thing about marketing to your list is that it’s absolutely free.

    Listen in to this episode to hear Tim and Randy talk about the marketing trends for 2021 and what you should be focusing on to bring in new members to your gym.

    Key Takeaways

    • Get prepared for longer sales cycle in the new year (03:30)
    • Why we can’t rely on Facebook ads again
    • Owning your list and taking them on a journey before selling to them (07:21)
    • How to get people into your list through lead magnets (09:01)
    • How to nurture your leads in your list through conversation (12:26)
    • Email hygiene: how to keep your list clean (16:29)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out to cold prospects with your offer and converting them into clients in a day are unfortunately behind us.</p><p>What this means is that we have to work a lot harder to convert our leads into clients. The era of quickly running a Facebook ad campaign and acquiring customers is coming to an end, we now have to get back to work.</p><p>To grow your membership base, you should be focusing on building your own list. You need to own your traffic, which you’ll then take on a journey on how you can solve their problems through your services. The good thing about marketing to your list is that it’s absolutely free.</p><p>Listen in to this episode to hear Tim and Randy talk about the marketing trends for 2021 and what you should be focusing on to bring in new members to your gym.</p><p><strong>Key Takeaways</strong></p><ul><li>Get prepared for longer sales cycle in the new year (03:30)</li><li>Why we can’t rely on Facebook ads again</li><li>Owning your list and taking them on a journey before selling to them (07:21)</li><li>How to get people into your list through lead magnets (09:01)</li><li>How to nurture your leads in your list through conversation (12:26)</li><li>Email hygiene: how to keep your list clean (16:29)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 11395341-de6d-4fd8-a659-8b67691fee4e https://built-to-grow.simplecast.com/episodes/the-way-your-clients-will-buy-in-2021-MhYBFqm8 Tue, 12 Jan 2021 12:00:00 +0000 1363 no     full To Gym Owners To Gym Owners 187 Tim Lyons and Randy Angsten Tim discusses the reality of owning a single brick and mortar gym. Diversification of income, leveraging time.... - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim discusses the reality of owning a single brick and mortar gym. Diversification of income, leveraging time.... - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of getting rich from owning a gym. However, Tim gets honest with gym owners and advises them that owning a single brick and mortar gym won’t make you tons of cash.  

    A single location may give you a good life, you’ll get to pay yourself well, and even enjoy what you do, something many people don’t ever achieve. You can do pretty well with multiple locations, but you’ll have to contend with challenges such as managing the staff, which can be a pain in our industry.

    Having said that, gym owners can create multiple sources of income by diversifying their investments. You don’t have to open another gym, you could leverage your knowledge of owning a gym to other businesses, you could venture into real estate, stocks, etc.

    Tune in to this episode to learn more from Tim about how you can diversify into multiple sources of income from other things.

    Key Takeaways

    • Why owning one gym won’t make you a millionaire (01:46)
    • The challenges of owning multiple gym locations (04:27)
    • How to diversify your investments as a gym owner (06:30)
    • Leveraging your knowledge of owning a gym to other businesses (07:08)
    • Systematizing your operations to free up time to do other things (10:31)
    • How to protect your time as a gym owner (11:31)
    • Why Tim is diversifying into real estate (14:53)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of getting rich from owning a gym. However, Tim gets honest with gym owners and advises them that owning a single brick and mortar gym won’t make you tons of cash.  </p><p>A single location may give you a good life, you’ll get to pay yourself well, and even enjoy what you do, something many people don’t ever achieve. You can do pretty well with multiple locations, but you’ll have to contend with challenges such as managing the staff, which can be a pain in our industry.</p><p>Having said that, gym owners can create multiple sources of income by diversifying their investments. You don’t have to open another gym, you could leverage your knowledge of owning a gym to other businesses, you could venture into real estate, stocks, etc.</p><p>Tune in to this episode to learn more from Tim about how you can diversify into multiple sources of income from other things.</p><p><strong>Key Takeaways</strong></p><ul><li>Why owning one gym won’t make you a millionaire (01:46)</li><li>The challenges of owning multiple gym locations (04:27)</li><li>How to diversify your investments as a gym owner (06:30)</li><li>Leveraging your knowledge of owning a gym to other businesses (07:08)</li><li>Systematizing your operations to free up time to do other things (10:31)</li><li>How to protect your time as a gym owner (11:31)</li><li>Why Tim is diversifying into real estate (14:53)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 1c837525-4bde-41d0-a958-a7711f9f6613 https://built-to-grow.simplecast.com/episodes/to-gym-owners-pG7VXqb3 Thu, 07 Jan 2021 12:00:00 +0000 1134 no     full Marketing For The New Year Marketing For The New Year 186 Tim Lyons and Randy Angsten Tim and Randy come out swinging with this first episode of 2021. Together they lay out ideas for attracting new clients in the new year. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy come out swinging with this first episode of 2021. Together they lay out ideas for attracting new clients in the new year. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym 2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year.

    One of the questions that many gym owners have been asking us is how to get people back in the gym in the new year. Tim recommends that we fall back to bracketed programs. As you’ll be hearing in the episode, bracketed programs tick all the boxes that get consumers to make a decision.

    In addition to bracketed programs, owning your traffic in the new year will become even more important. Apple’s new update will block advertisers from tracking Apple users. This will affect the ability of Facebook to serve personalized ads. As a gym owner, having your own list, which you can communicate with directly and without any additional costs, will be key.  

    Click play to learn why bracketed programs will bring people back to your gym and also hear Tim and Randy talk about the key lessons from 2020.

    Key Takeaways

    • Marketing play for January 2021 to bring more people to the gym (03:05)
    • Why it’s even more important to own your traffic in 2021 (05:08)
    • How to get more people in the gym through bracketed programs (08:34)
    • Making your offer look more like your membership (12:16)
    • Key Lessons we learned from 2020 (15:48)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year.</p><p>One of the questions that many gym owners have been asking us is how to get people back in the gym in the new year. Tim recommends that we fall back to bracketed programs. As you’ll be hearing in the episode, bracketed programs tick all the boxes that get consumers to make a decision.</p><p>In addition to bracketed programs, owning your traffic in the new year will become even more important. Apple’s new update will block advertisers from tracking Apple users. This will affect the ability of Facebook to serve personalized ads. As a gym owner, having your own list, which you can communicate with directly and without any additional costs, will be key.  </p><p>Click play to learn why bracketed programs will bring people back to your gym and also hear Tim and Randy talk about the key lessons from 2020.</p><p><strong>Key Takeaways</strong></p><ul><li>Marketing play for January 2021 to bring more people to the gym (03:05)</li><li>Why it’s even more important to own your traffic in 2021 (05:08)</li><li>How to get more people in the gym through bracketed programs (08:34)</li><li>Making your offer look more like your membership (12:16)</li><li>Key Lessons we learned from 2020 (15:48)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="https://built-to-grow.simplecast.com/episodes/do-you-even-own-your-traffic-bro" rel="nofollow">Own your Traffic </a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 95286d9b-8ece-42ed-aacb-1a746f101016 https://built-to-grow.simplecast.com/episodes/marketing-for-the-new-year-pOeW_wBB Tue, 05 Jan 2021 12:00:00 +0000 1677 no     full Assess Year-End Damage And Plan For The Future Assess Year-End Damage And Plan For The Future 185 Tim Lyons and Randy Angsten Randy provides information on assessing the damage our businesses took in 2020, where to find wins, and how to parlay those wins into 2021 in order to make the biggest comeback possible. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Randy provides information on assessing the damage our businesses took in 2020, where to find wins, and how to parlay those wins into 2021 in order to make the biggest comeback possible. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have closed down for good, while many others have had to contend with enforced closures and other containment measures.

    With the new year, we all can breathe a sigh of relief as we plan ahead and look for opportunities to make a comeback.

    One of Randy's recommendations for gym owners is to try running a little bit leaner in 2021. You’ll achieve this by cutting out some of the expenses and focusing more on net revenue. Running a leaner ship ensures you have more freedom as you retain more of the money you make.

    Tune in to this episode to learn of more ways you can find wins in 2021 and make the biggest comeback possible.

     Key Takeaways

    • Quick update on change of dates for our first CLA for 2021 (00:31)
    • Update on the second round of PPP loans and how to qualify (01:09)
    • How to run leaner in 2021 and why it is important (02:59)
    • Why you need to plan for the new year with your team (05:11)
    • Planning out your marketing calendar for 2021 (06:37)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have closed down for good, while many others have had to contend with enforced closures and other containment measures.</p><p>With the new year, we all can breathe a sigh of relief as we plan ahead and look for opportunities to make a comeback.</p><p>One of Randy&#39;s recommendations for gym owners is to try running a little bit leaner in 2021. You’ll achieve this by cutting out some of the expenses and focusing more on net revenue. Running a leaner ship ensures you have more freedom as you retain more of the money you make.</p><p>Tune in to this episode to learn of more ways you can find wins in 2021 and make the biggest comeback possible.</p><p><strong> Key Takeaways</strong></p><ul><li>Quick update on change of dates for our first CLA for 2021 (00:31)</li><li>Update on the second round of PPP loans and how to qualify (01:09)</li><li>How to run leaner in 2021 and why it is important (02:59)</li><li>Why you need to plan for the new year with your team (05:11)</li><li>Planning out your marketing calendar for 2021 (06:37)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 6cd5e753-3eb8-45d2-a8c7-8d97d8ba0949 https://built-to-grow.simplecast.com/episodes/assess-year-end-damage-and-plan-for-the-future-v_iAjIBw Thu, 31 Dec 2020 12:00:00 +0000 544 no     full How To Parlay A Successful Marketing Campaign How To Parlay A Successful Marketing Campaign 184 Tim Lyons and Randy Angsten Randy shares specific tips and tricks that will help you take the success of one marketing campaign and parlay it into future campaigns. Use these strategies for the continued growth of your gym. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Randy shares specific tips and tricks that will help you take the success of one marketing campaign and parlay it into future campaigns. Use these strategies for the continued growth of your gym. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021.

    It’s an opportunity for a fresh start, and there’s no better way to start the year than applying some creative marketing strategies to bring some more members to your gym.

    One of the marketing strategies that you should try in the new year is duplicating the success of previous marketing campaigns by taking the exact deliverables you had but tweaking the offer to appeal to the warm leads who didn’t turn into buyers from the past campaign.

    Tune in to this episode to learn more about this powerful marketing strategy and how to parlay it in your future campaigns.

    Key Takeaways

    • How do you come up with your offers? (01:16)
    • How to market to warm leads from previous marketing campaigns (02:28)
    • Duplicating the success of a successful marketing campaign (03:01)
    • How to craft an offer for your warm leads (04:05)
    • Making your offers irresistible (06:33)
    • What we have in store for you in 2021 (07:21)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021.</p><p>It’s an opportunity for a fresh start, and there’s no better way to start the year than applying some creative marketing strategies to bring some more members to your gym.</p><p>One of the marketing strategies that you should try in the new year is duplicating the success of previous marketing campaigns by taking the exact deliverables you had but tweaking the offer to appeal to the warm leads who didn’t turn into buyers from the past campaign.</p><p>Tune in to this episode to learn more about this powerful marketing strategy and how to parlay it in your future campaigns.</p><p><strong>Key Takeaways</strong></p><ul><li>How do you come up with your offers? (01:16)</li><li>How to market to warm leads from previous marketing campaigns (02:28)</li><li>Duplicating the success of a successful marketing campaign (03:01)</li><li>How to craft an offer for your warm leads (04:05)</li><li>Making your offers irresistible (06:33)</li><li>What we have in store for you in 2021 (07:21)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 228977d8-abfc-48e1-94dc-d504d4225a12 https://built-to-grow.simplecast.com/episodes/how-to-parlay-a-successful-marketing-campaign-NwGOFzOu Tue, 29 Dec 2020 12:00:00 +0000 535 no     full Where Is Your Time Being Spent? Where Is Your Time Being Spent? 183 Tim Lyons and Randy Angsten Randy shares some recent discussions he's had with business owners and highlights the correlation between the type of individual they are and the success they're able to achieve. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Randy shares some recent discussions he's had with business owners and highlights the correlation between the type of individual they are and the success they're able to achieve. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym If you look around, you'll find a strong correlation between successful business owners and discipline. For you to succeed in business and other important areas of life, you need to be disciplined with not only your time but also your finances, your health, fitness, and other pillars of life.

    Unfortunately, many business owners lack discipline. And if you may be wondering what discipline means in a business setting, it is executing those things that you know you need in order to get the results you desire. Discipline means showing up when the fun fades and taking responsibility for everything that happens in your business.

    Ultimately, from what we see in our coaching programs, the gym owners who succeed take action when presented with information. Achieving your goals will depend on how quickly you move into action towards a solution.

    Tune in to this episode and learn more about creating discipline in your business to achieve freedom.

    Key Takeaways

    • Correlation between success in business and discipline (00:21)
    • Discipline means executing the things you need to get the results you desire (01:42)
    • Taking action as soon as you are presented with information (02:39)
    • Show me where you spend your time, and I'll show you where your priorities lie (04:06)
    • Achieving your goals will depend on how quickly you take action towards a solution (05:29)
    • How to create an eat the frog mentality (06:30)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>If you look around, you&#39;ll find a strong correlation between successful business owners and discipline. For you to succeed in business and other important areas of life, you need to be disciplined with not only your time but also your finances, your health, fitness, and other pillars of life.</p><p>Unfortunately, many business owners lack discipline. And if you may be wondering what discipline means in a business setting, it is executing those things that you know you need in order to get the results you desire. Discipline means showing up when the fun fades and taking responsibility for everything that happens in your business.</p><p>Ultimately, from what we see in our coaching programs, the gym owners who succeed take action when presented with information. Achieving your goals will depend on how quickly you move into action towards a solution.</p><p>Tune in to this episode and learn more about creating discipline in your business to achieve freedom.</p><p><strong>Key Takeaways</strong></p><ul><li>Correlation between success in business and discipline (00:21)</li><li>Discipline means executing the things you need to get the results you desire (01:42)</li><li>Taking action as soon as you are presented with information (02:39)</li><li>Show me where you spend your time, and I&#39;ll show you where your priorities lie (04:06)</li><li>Achieving your goals will depend on how quickly you take action towards a solution (05:29)</li><li>How to create an eat the frog mentality (06:30)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> e5100217-9184-4179-800f-30f6e7e77af9 https://built-to-grow.simplecast.com/episodes/where-is-your-time-being-spent-9mQlOXJa Thu, 24 Dec 2020 12:00:00 +0000 519 yes     full When To Pitch Your Prospects When To Pitch Your Prospects 182 Tim Lyons and Randy Angsten Marketing vs. Sales. Randy takes us through the process of a prospect buying cycle in order to better understand what our intent should be with our conversation/content at certain phases of that prospect's journey. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Marketing vs. Sales. Randy takes us through the process of a prospect buying cycle in order to better understand what our intent should be with our conversation/content at certain phases of that prospect's journey. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym When it comes to attracting a client or a new member to your gym, the marketing vs. sales conversation is a little muddy at times. In this episode, Randy takes us through the main differences between these two and when you should be doing one over the other.

    On a high level, marketing can be thought of as the introduction to and getting people interested in your company and the products and services you offer. On the other hand, sales are the specific activities or the actions you take that contribute to the conversion of somebody from a lead to a new member.

    Ultimately as a gym owner, you should be steering the conversation towards more of marketing than sales. Fitness is a hard sell, and most of the time, our prospects are not ready to buy our services as soon as they hear about us.  

    Tune in to learn more about the importance of marketing and sales and how to bring them into your business and to solidify them in a measurable, quantifiable manner so that you can systematize them.

    Key Takeaways

    • The difference between marketing and sales (02:32)
    • Outboard and inboard marketing (03:48)
    • Valuable ways of marketing your business (05:16)
    • How marketing and selling are more of a relationship (06:40)
    • The fitness buying cycle and why it matters (07:40)
    • Solidifying what you exemplified in your marketing and your brand promise (09:02)
    • The alignment of marketing and sales (10:53)
    • How to systematize marketing and sales into your business (12:34)

    Additional Resources:

    winninggym.com/workshop

    Randy's Instagram 

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>When it comes to attracting a client or a new member to your gym, the marketing vs. sales conversation is a little muddy at times. In this episode, Randy takes us through the main differences between these two and when you should be doing one over the other.</p><p>On a high level, marketing can be thought of as the introduction to and getting people interested in your company and the products and services you offer. On the other hand, sales are the specific activities or the actions you take that contribute to the conversion of somebody from a lead to a new member.</p><p>Ultimately as a gym owner, you should be steering the conversation towards more of marketing than sales. Fitness is a hard sell, and most of the time, our prospects are not ready to buy our services as soon as they hear about us.  </p><p>Tune in to learn more about the importance of marketing and sales and how to bring them into your business and to solidify them in a measurable, quantifiable manner so that you can systematize them.</p><p><strong>Key Takeaways</strong></p><ul><li>The difference between marketing and sales (02:32)</li><li>Outboard and inboard marketing (03:48)</li><li>Valuable ways of marketing your business (05:16)</li><li>How marketing and selling are more of a relationship (06:40)</li><li>The fitness buying cycle and why it matters (07:40)</li><li>Solidifying what you exemplified in your marketing and your brand promise (09:02)</li><li>The alignment of marketing and sales (10:53)</li><li>How to systematize marketing and sales into your business (12:34)</li></ul><p><strong>Additional Resources:</strong></p><p><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></p><p><a href="https://www.instagram.com/mindset_and_muscle/?hl=en" rel="nofollow"><i>Randy&#39;s Instagram </i></a></p><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 0af6ae59-e2e7-4270-8da0-4313d9640114 https://built-to-grow.simplecast.com/episodes/when-to-pitch-your-prospects-OdIb_dGB Tue, 22 Dec 2020 12:00:00 +0000 978 no     full Why Are You In Business? Why Are You In Business? 181 Tim Lyons and Randy Angsten In today's episode, Randy reminds us that the purpose we're in business is more than just to make a few bucks. Our quality of life and our "why" should be at the forefront of our minds. Give today's episode a listen and learn a few ways you can help ensure you don't burn yourself out. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In today's episode, Randy reminds us that the purpose we're in business is more than just to make a few bucks. Our quality of life and our "why" should be at the forefront of our minds. Give today's episode a listen and learn a few ways you can help ensure you don't burn yourself out. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Gym owners, just like other entrepreneurs, are typically people with a high work ethic and are highly driven. However, this characteristic can often lead us into a hole. We reach a tipping point where we are completely overwhelmed, which then creates problems.

    One of the ways to avoid getting overwhelmed is understanding your why. What made you decide to become a gym owner? What keeps you going when the fun fades? The driving force or motivation that keeps us going is our why.

    Once we understand our why then things become clearer, and we are able to focus on our work without feeling overwhelmed. Building gratitude in our daily routine also goes a long way in keeping us in alignment and driving us to show up and be the best version of ourselves.

    Tune in to this episode to learn what you can do to avoid burning yourself out and keeping yourself in the right frame of mind.

    Key Takeaways

    • Why are you a gym owner? (00:29)
    • What keeps you going when the fun fades (01:56)
    • How to develop a good work-life synergy (02:32)
    • Understanding why you are running a business (05:21)
    • Why we need to practice gratitude on a daily basis (06:41)
    • Celebrating your wins daily (08:11)
    • Forcing separation in your business through creating systems (09:25)

    Additional Resources:

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

     

    Show Less

    ]]>     <p>Gym owners, just like other entrepreneurs, are typically people with a high work ethic and are highly driven. However, this characteristic can often lead us into a hole. We reach a tipping point where we are completely overwhelmed, which then creates problems.</p><p>One of the ways to avoid getting overwhelmed is understanding your why. What made you decide to become a gym owner? What keeps you going when the fun fades? The driving force or motivation that keeps us going is our why.</p><p>Once we understand our why then things become clearer, and we are able to focus on our work without feeling overwhelmed. Building gratitude in our daily routine also goes a long way in keeping us in alignment and driving us to show up and be the best version of ourselves.</p><p>Tune in to this episode to learn what you can do to avoid burning yourself out and keeping yourself in the right frame of mind.</p><p><strong>Key Takeaways</strong></p><ul><li>Why are you a gym owner? (00:29)</li><li>What keeps you going when the fun fades (01:56)</li><li>How to develop a good work-life synergy (02:32)</li><li>Understanding why you are running a business (05:21)</li><li>Why we need to practice gratitude on a daily basis (06:41)</li><li>Celebrating your wins daily (08:11)</li><li>Forcing separation in your business through creating systems (09:25)</li></ul><p><strong>Additional Resources:</strong></p><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p> </p><p><a href="https://dashboard.simplecast.com/accounts/930b7d89-9dc1-439c-81b2-825e322e51c7/shows/05c0dbbe-d227-44fc-97ea-03191c124cc0/episodes/30a69fac-4837-4752-9032-729a60916e75/" rel="nofollow">Show Less</a></p> dc7a7b6a-bf1a-41b6-a30b-0533e6161210 https://built-to-grow.simplecast.com/episodes/why-are-you-in-business-_HbqUC5n Thu, 17 Dec 2020 12:00:00 +0000 900 no     full Drastically Increase Your Performance With This One Tactic Drastically Increase Your Performance With This One Tactic 180 Tim Lyons and Randy Angsten Randy attacks this episode solo as he introduces you to the idea of habit stacking and how you too can leverage this incredible tactic to multiply your performance in a day! - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Randy attacks this episode solo as he introduces you to the idea of habit stacking and how you too can leverage this incredible tactic to multiply your performance in a day! - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym When we speak to entrepreneurs, like gym owners or others, there is always the feeling that we have so little time and a lot to do. We wish we had more time on our hands, but wishing doesn’t help. What if we accomplished more by making our time more useful?  

    Yeah, in today’s episode, Randy takes us through the power of habit stacking and how it helps us accomplish our goals and gives us time freedom. Habit stacking is a very useful tool in our daily lives that strengthens the things we repeat on a daily basis.

    We can accomplish more in the same period by making our time more effective by creating new habits and then stacking them to come right after another. This ensures that we do these tasks subconsciously rather than stopping and making decisions every time. A good example is an effective morning routine that has several habits stacked one after another.

    Tune in to learn how habit stacking can help you as a gym owner and as an individual to increase your performance and accomplish more!

    Key Takeaways

    • Time is of the essence (02:32)
    • Why habit stacking is an important tool to accomplish more in our lives (03:48)
    • How habits affect us positively and negatively (05:20)
    • Habits are formed when repetition occurs (06:50)
    • Creating new habits around existing habits (10:26)
    • Why habit stacking is effective in creating time (15:21)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

     

    ]]>     <p>When we speak to entrepreneurs, like gym owners or others, there is always the feeling that we have so little time and a lot to do. We wish we had more time on our hands, but wishing doesn’t help. What if we accomplished more by making our time more useful?  </p><p>Yeah, in today’s episode, Randy takes us through the power of habit stacking and how it helps us accomplish our goals and gives us time freedom. Habit stacking is a very useful tool in our daily lives that strengthens the things we repeat on a daily basis.</p><p>We can accomplish more in the same period by making our time more effective by creating new habits and then stacking them to come right after another. This ensures that we do these tasks subconsciously rather than stopping and making decisions every time. A good example is an effective morning routine that has several habits stacked one after another.</p><p>Tune in to learn how habit stacking can help you as a gym owner and as an individual to increase your performance and accomplish more!</p><p><strong>Key Takeaways</strong></p><ul><li>Time is of the essence (02:32)</li><li>Why habit stacking is an important tool to accomplish more in our lives (03:48)</li><li>How habits affect us positively and negatively (05:20)</li><li>Habits are formed when repetition occurs (06:50)</li><li>Creating new habits around existing habits (10:26)</li><li>Why habit stacking is effective in creating time (15:21)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="https://winninggym.com/live-workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p> </p> 61e46000-5c29-4754-b35a-5c5721b5dc87 https://built-to-grow.simplecast.com/episodes/drastically-increase-your-performance-with-this-one-tactic-xOBfSd_s Tue, 15 Dec 2020 12:00:00 +0000 1300 no     full Add This Sales Tactic To Your Toolbox Add This Sales Tactic To Your Toolbox 179 Tim Lyons and Randy Angsten Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales. - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales.

    As a gym owner, you have options to help prospects when they come in to the gym. It may be an annual membership, month to month, or even a two-week trial. In most cases, these people are uncertain about what they want and may not want to commit to anything just yet.

    From experience, we’ve seen that if you let them walk out of the door without any sort of a deal, they are not coming back. Granted, fitness is a tough sell, but you really have to negotiate and meet them halfway. You have to allay their fears and internal objections.

    The best way to do this from a psychological standpoint is by risk removal. When positioning your offers, reducing the risk for prospects allows them to overcome their fears and purchase the offer.

    Tune in to this episode to learn of the surefire play we use to close a deal with a prospect and why it works every time!

    Key Takeaways

    • How to close a deal with a new customer (03:19)
    • What we do at Pulse fitness to get customers over the line (05:19)
    • Reducing risks for prospects when posting your offers (08:15)
    • Why a trial before committing to personal training is almost like a norm (10:22)
    • Why the experience of the trail makes all the difference (12:36)
    • Don’t let the prospect walk out of the door (16:32)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales.</p><p>As a gym owner, you have options to help prospects when they come in to the gym. It may be an annual membership, month to month, or even a two-week trial. In most cases, these people are uncertain about what they want and may not want to commit to anything just yet.</p><p>From experience, we’ve seen that if you let them walk out of the door without any sort of a deal, they are not coming back. Granted, fitness is a tough sell, but you really have to negotiate and meet them halfway. You have to allay their fears and internal objections.</p><p>The best way to do this from a psychological standpoint is by risk removal. When positioning your offers, reducing the risk for prospects allows them to overcome their fears and purchase the offer.</p><p>Tune in to this episode to learn of the surefire play we use to close a deal with a prospect and why it works every time!</p><p><strong>Key Takeaways</strong></p><ul><li>How to close a deal with a new customer (03:19)</li><li>What we do at Pulse fitness to get customers over the line (05:19)</li><li>Reducing risks for prospects when posting your offers (08:15)</li><li>Why a trial before committing to personal training is almost like a norm (10:22)</li><li>Why the experience of the trail makes all the difference (12:36)</li><li>Don’t let the prospect walk out of the door (16:32)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 8884d73c-676f-40df-bf7b-22d2b0baa81c https://built-to-grow.simplecast.com/episodes/add-this-sales-tactic-to-your-toolbox-5pxVNDOb Thu, 10 Dec 2020 12:00:00 +0000 1078 no     full The Way To Win In 2021 The Way To Win In 2021 178 Tim Lyons and Randy Angsten Tim and Randy share ways that you can ensure your business' bottom line prospers in 2021! Listen to this episode and put more money in your pocket next year than you've been able to do thus far! - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy share ways that you can ensure your business' bottom line prospers in 2021! Listen to this episode and put more money in your pocket next year than you've been able to do thus far! - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym As an entrepreneur, it is tempting to always be on the lookout for the next giant home run style marketing campaign or the next big strategy or magic bullet that will massively drive your revenues.

    As much as these are great as we have seen exciting numbers coming in from some gym owner's black Friday campaigns, Tim and Randy believe that you should instead focus on the minor basic style changes in your business. These changes are what will make 2021 your most amazing year.

    Rather than spend all your time thinking about which marketing tactic you'll use to make $100,000, think of how you can reduce your payroll by 5%, reduce your expenses by 7%, increase your revenue by 12%, etc. These are the small basic changes that will move the needle forward in your business.

    Click Play to hear Tim and Randy take you through some of the realistic changes you can make in your business to win in 2021

    Key Takeaways

    • Exciting Black Friday campaign numbers coming in (01:33)
    • How the small basic changes in your business make all the difference (06:47)
    • Reducing expenses to become more efficient (08:14)
    • Why you need to take a keener look at your recurring charges (12:53)
    • The only three ways to make more money in your business (14:09)
    • Leveraging your revenues to make investments (15:24)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>As an entrepreneur, it is tempting to always be on the lookout for the next giant home run style marketing campaign or the next big strategy or magic bullet that will massively drive your revenues.</p><p>As much as these are great as we have seen exciting numbers coming in from some gym owner&#39;s black Friday campaigns, Tim and Randy believe that you should instead focus on the minor basic style changes in your business. These changes are what will make 2021 your most amazing year.</p><p>Rather than spend all your time thinking about which marketing tactic you&#39;ll use to make $100,000, think of how you can reduce your payroll by 5%, reduce your expenses by 7%, increase your revenue by 12%, etc. These are the small basic changes that will move the needle forward in your business.</p><p>Click Play to hear Tim and Randy take you through some of the realistic changes you can make in your business to win in 2021</p><p><strong>Key Takeaways</strong></p><ul><li>Exciting Black Friday campaign numbers coming in (01:33)</li><li>How the small basic changes in your business make all the difference (06:47)</li><li>Reducing expenses to become more efficient (08:14)</li><li>Why you need to take a keener look at your recurring charges (12:53)</li><li>The only three ways to make more money in your business (14:09)</li><li>Leveraging your revenues to make investments (15:24)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> fbb17888-a13b-45e9-9a9f-14eee4e10e7a https://built-to-grow.simplecast.com/episodes/the-way-to-win-in-2021-F4d09uJr Tue, 08 Dec 2020 12:00:00 +0000 1310 no     full Semi-Private Programming Semi-Private Programming 177 Tim Lyons and Randy Angsten One of the major hesitations gym owners have around moving to Semi-Private Training is the difficulty or lack of knowledge on how to customize programming in that environment. Give today's episode a listen, learn how to create individualized programming to scale, and finally make the transition yourself! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym One of the major hesitations gym owners have around moving to Semi-Private Training is the difficulty or lack of knowledge on how to customize programming in that environment. Give today's episode a listen, learn how to create individualized programming to scale, and finally make the transition yourself! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In the last episode, we took a strong stance on the direction the fitness industry is headed in terms of training models. We laid out all the evidence and data supporting semi-private personal training as the gym model for the future.

    In this episode, we take it a notch higher and explain how to program for this type of model. But before we talk about that, Tim and Randy caution that the programming should always come from the gym and not the coach. The gym controls the experience to ensure it is the same across the board.

    Even though programming for semi-private is individualized, and each client has their own goals, the basic body movement patterns are the same for a particular session. The only thing that differentiates the workouts is scaling up or down the movements to cater to each client's level.

    Tune in to this episode to learn more about the individualized program design for the semi-private personal training model and how to create it. 

    Key Takeaways

    • Programming should always come from the gym and not the coach (02:07)
    • Why you need to build your beliefs and philosophies into the programming (07:40)
    • Scaling the same body movement pattern to cater to different clients (09:00)
    • How the workouts look different to the clients but are basically the same (13:16)
    • Controlling all the deliverables in your gym (13:54)
    • Scaling the semi-private model using a templated style of programming (15:53)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>In the last episode, we took a strong stance on the direction the fitness industry is headed in terms of training models. We laid out all the evidence and data supporting semi-private personal training as the gym model for the future.</p><p>In this episode, we take it a notch higher and explain how to program for this type of model. But before we talk about that, Tim and Randy caution that the programming should always come from the gym and not the coach. The gym controls the experience to ensure it is the same across the board.</p><p>Even though programming for semi-private is individualized, and each client has their own goals, the basic body movement patterns are the same for a particular session. The only thing that differentiates the workouts is scaling up or down the movements to cater to each client&#39;s level.</p><p>Tune in to this episode to learn more about the individualized program design for the semi-private personal training model and how to create it. </p><p><strong>Key Takeaways</strong></p><ul><li>Programming should always come from the gym and not the coach (02:07)</li><li>Why you need to build your beliefs and philosophies into the programming (07:40)</li><li>Scaling the same body movement pattern to cater to different clients (09:00)</li><li>How the workouts look different to the clients but are basically the same (13:16)</li><li>Controlling all the deliverables in your gym (13:54)</li><li>Scaling the semi-private model using a templated style of programming (15:53)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> a3c1c83f-bf0c-4b8f-a7e0-8e42a3c9cc1c https://built-to-grow.simplecast.com/episodes/semi-private-programming-gF3__YgQ Thu, 03 Dec 2020 12:00:00 +0000 1179 no     full The Gym Model Of The Future The Gym Model Of The Future 176 Tim Lyons and Randy Angsten Tim and Randy take a strong stance on the direction the training industry is heading and layout the pros and cons for making the transition yourself! Listen to this episode if you want to drastically increase revenue by making this one change! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy take a strong stance on the direction the training industry is heading and layout the pros and cons for making the transition yourself! Listen to this episode if you want to drastically increase revenue by making this one change! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In previous episodes, we have alluded to Semi-private personal training as the model for the future. However, today we are putting our flag on the ground and making a stand that this model is, without a doubt, the model of the future.

    In making this stand, we have considered the pros and cons of different gym models and looked at the data, which all point to the semi-private personal training model being the best for the client and the business. 

    The major pros for this type of model are that each client gets individualized programming based on their goals, and there is more accountability. Secondly, the business makes more from this model for each hour, and clients typically have a higher lifetime value. 

    We have always known that this fitness model was the one that will carry us into the future but with COVID having put the last nail on the large group training model, we are now sure that this is the direction the fitness industry is taking. 

    Are you a gym owner wondering how to make the transition to the semi-private personal training model? Click play and learn how Tim and Randy can help you make the transition like many gym owners have!

    Key Takeaways

    • How the gym of the future looks like (02:40)
    • What does the semi-private personal training model entail (03:28)
    • The major difference between small group and semi-private personal training (04:41)
    • Why the large group boot camp style training might not carry you into the future (06:20)
    • Why Covid was the last nail in the coffin on the large group model (15:37)
    • How we run our semi-private training model (16:16)
    • The data that supports the semi-private fitness model over other models (18:31)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

     

    ]]>     <p>In previous episodes, we have alluded to Semi-private personal training as the model for the future. However, today we are putting our flag on the ground and making a stand that this model is, without a doubt, the model of the future.</p><p>In making this stand, we have considered the pros and cons of different gym models and looked at the data, which all point to the semi-private personal training model being the best for the client and the business. </p><p>The major pros for this type of model are that each client gets individualized programming based on their goals, and there is more accountability. Secondly, the business makes more from this model for each hour, and clients typically have a higher lifetime value. </p><p>We have always known that this fitness model was the one that will carry us into the future but with COVID having put the last nail on the large group training model, we are now sure that this is the direction the fitness industry is taking. </p><p>Are you a gym owner wondering how to make the transition to the semi-private personal training model? <strong>Click play</strong> and learn how Tim and Randy can help you make the transition like many gym owners have!</p><p><strong>Key Takeaways</strong></p><ul><li>How the gym of the future looks like (02:40)</li><li>What does the semi-private personal training model entail (03:28)</li><li>The major difference between small group and semi-private personal training (04:41)</li><li>Why the large group boot camp style training might not carry you into the future (06:20)</li><li>Why Covid was the last nail in the coffin on the large group model (15:37)</li><li>How we run our semi-private training model (16:16)</li><li>The data that supports the semi-private fitness model over other models (18:31)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="https://winninggym.com/live-workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p> </p> 9682a756-db27-4200-8d5d-d4784684cd7f https://built-to-grow.simplecast.com/episodes/the-gym-model-of-the-future-MkRNKT3w Tue, 01 Dec 2020 12:00:00 +0000 1916 no     full Don't Bend When Hiring Don't Bend When Hiring 175 Tim Lyons and Randy Angsten Tim and Randy discuss a recent situation Tim himself experienced while hiring a new coach. Follow Tim's lead on this aspect of hiring and save yourself from more headaches in the long run! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss a recent situation Tim himself experienced while hiring a new coach. Follow Tim's lead on this aspect of hiring and save yourself from more headaches in the long run! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym As you've probably heard in a previous episode, we are in the process of hiring a new coach for our gym here at Pulse Fitness. During the process, we encountered a situation we’d like to share with you in case you run into it. 

    All gyms have training schedules that they need covered by their coaches. When hiring coaches, you may come across a scenario where your schedules don't work with the availability of the new employee. They may have family obligations, or they are working another job, etc.

    The question that arises is whether you should bend your schedules to accommodate the potential employee. Tim strongly advises against this. Even if you are desperate for a new coach, bending your rules to the demands of a new employee is not a good business practice.

    It creates a snowball effect, which affects other roles and eventually creates confusion in the business. Your business operating hours and job functions are what they are and that is what you offer. They either take it or leave it.

    Tune in to this episode and hear Tim and Randy discuss some best practices around hiring new employees as well as tips on writing an effective job description.

    Key Takeaways

    • Update on our Black Friday deals (01:41)
    • Should you bend your rules to accommodate new employees? (04:34)
    • Why adjusting your schedules in the gym creates a snowball effect (05:47)
    • You can't solve a problem by creating another problem (06:29)
    • Why you shouldn't operate from the point of deportation when hiring coaches (08:04)
    • How to clearly outline jobs functions and schedule in a job description (10:37)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>As you&#39;ve probably heard in a previous episode, we are in the process of hiring a new coach for our gym here at Pulse Fitness. During the process, we encountered a situation we’d like to share with you in case you run into it. </p><p>All gyms have training schedules that they need covered by their coaches. When hiring coaches, you may come across a scenario where your schedules don&#39;t work with the availability of the new employee. They may have family obligations, or they are working another job, etc.</p><p>The question that arises is whether you should bend your schedules to accommodate the potential employee. Tim strongly advises against this. Even if you are desperate for a new coach, bending your rules to the demands of a new employee is not a good business practice.</p><p>It creates a snowball effect, which affects other roles and eventually creates confusion in the business. Your business operating hours and job functions are what they are and that is what you offer. They either take it or leave it.</p><p>Tune in to this episode and hear Tim and Randy discuss some best practices around hiring new employees as well as tips on writing an effective job description.</p><p><strong>Key Takeaways</strong></p><ul><li>Update on our Black Friday deals (01:41)</li><li>Should you bend your rules to accommodate new employees? (04:34)</li><li>Why adjusting your schedules in the gym creates a snowball effect (05:47)</li><li>You can&#39;t solve a problem by creating another problem (06:29)</li><li>Why you shouldn&#39;t operate from the point of deportation when hiring coaches (08:04)</li><li>How to clearly outline jobs functions and schedule in a job description (10:37)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="https://winninggym.com/live-workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="pfmarketingsolutions.com/blackfridaysale" rel="nofollow">pfmarketingsolutions.com/blackfridaysale</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 7bfdb303-f2c7-4434-a4ec-ae9a42bb558e https://built-to-grow.simplecast.com/episodes/dont-bend-when-hiring-qN9SYUXT Thu, 26 Nov 2020 12:00:00 +0000 764 no     full Shutdown Again, What Are My Options? Shutdown Again, What Are My Options? 174 Tim Lyons and Randy Angsten Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can continue to serve their clients free from government mandates and forced closures! If you're worried about closing your doors again, give today's episode a listen and learn what options you have! Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can continue to serve their clients free from government mandates and forced closures! If you're worried about closing your doors again, give today's episode a listen and learn what options you have! Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can continue to serve their clients free from government mandates and forced closures! If you're worried about closing your doors again, give today's episode a listen and learn what options you have!

    Gym owners across the country have been badly hit by the shutdowns that have been enforced by the authorities. Not only does this affect their businesses but threatens their livelihoods as some of these gyms will struggle to recover or may never open again.

    In this episode, we explore the rights that gym owners have and how they can protect themselves from tyrannical shutdowns.

    As you'll be hearing from our guests today, one option available to you as a gym owner is switching your current business structure to a Private Members Association (PMA). This way, the law doesn't consider you to be in commerce and, therefore, outside regulations and other directives used to enforce a shutdown of business.

    Having knowledge of the law and your rights as enshrined in the constitution is important as a business owner. This way, you are confident enough to exercise the various options legally available to you.

    Click play on this eye-opening episode to learn more about the law and how as a gym owner, you can operate your business in the face of a shutdown.  

    Key Takeaways

    • What is a Private Members Association (PMA) and why it is important (02:30)
    • Difference between an LLC and a PMA (12:20)
    • You have the right to switch to a PMA and meet in private with members (21:56)
    • Having the knowledge of the law and your rights to protect your business (35:15)
    • Why gyms are essential services (39:29)
    • The difference between a person and people in law (50:16)
    • You control what the rules are in your PMA (1:06:53)

    Additional Resources:

    ----

    • contact@barnettforaz.com

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can continue to serve their clients free from government mandates and forced closures! If you&#39;re worried about closing your doors again, give today&#39;s episode a listen and learn what options you have!</p><p>Gym owners across the country have been badly hit by the shutdowns that have been enforced by the authorities. Not only does this affect their businesses but threatens their livelihoods as some of these gyms will struggle to recover or may never open again.</p><p>In this episode, we explore the rights that gym owners have and how they can protect themselves from tyrannical shutdowns.</p><p>As you&#39;ll be hearing from our guests today, one option available to you as a gym owner is switching your current business structure to a Private Members Association (PMA). This way, the law doesn&#39;t consider you to be in commerce and, therefore, outside regulations and other directives used to enforce a shutdown of business.</p><p>Having knowledge of the law and your rights as enshrined in the constitution is important as a business owner. This way, you are confident enough to exercise the various options legally available to you.</p><p>Click play on this eye-opening episode to learn more about the law and how as a gym owner, you can operate your business in the face of a shutdown.  </p><p><strong>Key Takeaways</strong></p><ul><li>What is a Private Members Association (PMA) and why it is important (02:30)</li><li>Difference between an LLC and a PMA (12:20)</li><li>You have the right to switch to a PMA and meet in private with members (21:56)</li><li>Having the knowledge of the law and your rights to protect your business (35:15)</li><li>Why gyms are essential services (39:29)</li><li>The difference between a person and people in law (50:16)</li><li>You control what the rules are in your PMA (1:06:53)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><strong>contact@barnettforaz.com</strong></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 758e8f8a-92ef-4055-b1a6-8081ae6c88da https://built-to-grow.simplecast.com/episodes/shutdown-again-what-are-my-options-nYWFVzol Tue, 24 Nov 2020 12:00:00 +0000 5045 no     full Should You Allow Your Clients To Freeze Memberships? Should You Allow Your Clients To Freeze Memberships? 173 Tim Lyons and Randy Angsten Tim and Randy dive into the pros and cons of allowing your clients to freeze memberships. Should you allow your clients to do so? If so, what's the best way to go about it? - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy dive into the pros and cons of allowing your clients to freeze memberships. Should you allow your clients to do so? If so, what's the best way to go about it? - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym As a gym owner, you’ll be faced with a scenario where clients want to freeze their memberships due to various reasons. Sometimes there are going on vacation, they may be going to a second home to escape bad weather, travel for work, etc.

    Here at Pulse Fitness, most of our members have second homes elsewhere to escape the hot summers here in Arizona. If we didn't allow freezes, we wouldn't have members.

    So if you are in a demographic like ours, the question that arises is, how should your freezing policy look like? What we do here is that for members who are on annual contracts, they can freeze up to three months, but we bill them consecutively for 12 months and then tack on the months they froze at the end.

    This ensures that we don't suffer a dip in revenue during the summer months when some of our members are out of town. In addition, we have built the communication around freezing into our CLA.

    Do you have a freeze policy in your gym? Are you wondering how to implement one or change your current one? Listen in to this episode to get some ideas from Tim and Randy on how to do it without affecting your gym's revenue.

    Key Takeaways

    • Pros and cons of sending Black Friday campaign to your current clients (01:31)
    • How to determine if you will allow freezes in your gym (04:17)
    • How to allow freezes in such a manner that it doesn't affect your revenue (07:04)
    • Building the communication around freezing into our CLA (08:36)
    • Review if your demographic has a need for a freeze policy (11:56)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>As a gym owner, you’ll be faced with a scenario where clients want to freeze their memberships due to various reasons. Sometimes there are going on vacation, they may be going to a second home to escape bad weather, travel for work, etc.</p><p>Here at Pulse Fitness, most of our members have second homes elsewhere to escape the hot summers here in Arizona. If we didn&#39;t allow freezes, we wouldn&#39;t have members.</p><p>So if you are in a demographic like ours, the question that arises is, how should your freezing policy look like? What we do here is that for members who are on annual contracts, they can freeze up to three months, but we bill them consecutively for 12 months and then tack on the months they froze at the end.</p><p>This ensures that we don&#39;t suffer a dip in revenue during the summer months when some of our members are out of town. In addition, we have built the communication around freezing into our CLA.</p><p>Do you have a freeze policy in your gym? Are you wondering how to implement one or change your current one? Listen in to this episode to get some ideas from Tim and Randy on how to do it without affecting your gym&#39;s revenue.</p><p><strong>Key Takeaways</strong></p><ul><li>Pros and cons of sending Black Friday campaign to your current clients (01:31)</li><li>How to determine if you will allow freezes in your gym (04:17)</li><li>How to allow freezes in such a manner that it doesn&#39;t affect your revenue (07:04)</li><li>Building the communication around freezing into our CLA (08:36)</li><li>Review if your demographic has a need for a freeze policy (11:56)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="https://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop </a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> e18ce7e4-8f7b-4db3-ae0a-993f55ad36f1 https://built-to-grow.simplecast.com/episodes/should-you-allow-your-clients-to-freeze-memberships-PKoI6T5U Thu, 19 Nov 2020 12:00:00 +0000 830 no     full Annual Contracts Or Month To Month... Why Not Both? Annual Contracts Or Month To Month... Why Not Both? 172 Tim Lyons and Randy Angsten Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options.

    As a gym owner, you have probably been faced with this situation many times, wondering whether annual contracts are better than month to month and vice versa.

    The argument against annual contracts is that everybody in the world of subscriptions seems to be doing month to month, and this is just how people have been conditioned. Additionally, if someone in an annual contract gets upset about something, you will let them leave without holding them to it which beats the purpose. 

    The pros of annual contracts are that it helps the gym project its revenues for the next 12 months. The clients also benefit from the commitment they get into with an annual contract in their fitness journey.

    Here at Pulse Fitness, we offer both plans to our clients.

    Tune in to this episode to learn more about the pros and cons of both of these options, how Tim implements this at Pulse Fitness, and how to handle a situation where a client wants to break an annual contract.

    Key Takeaways

    • The argument for and against annual contracts (05:06)
    • How we go about memberships at Pulse Fitness (06:33)
    • How to break an agreement with a client on an annual contract (08:35)
    • Selling an annual gym membership to your clients (14:32)
    • Why an annual contract helps your members reach their fitness goals (17:54)
    • Making annual agreements a win-win for both the client and the gym (18:48)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options.</p><p>As a gym owner, you have probably been faced with this situation many times, wondering whether annual contracts are better than month to month and vice versa.</p><p>The argument against annual contracts is that everybody in the world of subscriptions seems to be doing month to month, and this is just how people have been conditioned. Additionally, if someone in an annual contract gets upset about something, you will let them leave without holding them to it which beats the purpose. </p><p>The pros of annual contracts are that it helps the gym project its revenues for the next 12 months. The clients also benefit from the commitment they get into with an annual contract in their fitness journey.</p><p>Here at Pulse Fitness, we offer both plans to our clients.</p><p>Tune in to this episode to learn more about the pros and cons of both of these options, how Tim implements this at Pulse Fitness, and how to handle a situation where a client wants to break an annual contract.</p><p><strong>Key Takeaways</strong></p><ul><li>The argument for and against annual contracts (05:06)</li><li>How we go about memberships at Pulse Fitness (06:33)</li><li>How to break an agreement with a client on an annual contract (08:35)</li><li>Selling an annual gym membership to your clients (14:32)</li><li>Why an annual contract helps your members reach their fitness goals (17:54)</li><li>Making annual agreements a win-win for both the client and the gym (18:48)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> bcdfab3e-21a7-4d5a-88be-dfcbde917eb2 https://built-to-grow.simplecast.com/episodes/annual-contracts-or-month-to-month-why-not-both-_lN4TDxU Tue, 17 Nov 2020 12:00:00 +0000 1258 no     full Fill New Sessions And Grow With These Strategies Fill New Sessions And Grow With These Strategies 171 Tim Lyons and Randy Angsten Tim and Randy dive into the difficult situation of how to appropriately open up new training times without overextending yourself and digging your business into a hole. The objective should be to get into the black as quickly as possible to ensure the growth of the business. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy dive into the difficult situation of how to appropriately open up new training times without overextending yourself and digging your business into a hole. The objective should be to get into the black as quickly as possible to ensure the growth of the business. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym As a gym owner, you’ve probably faced the problem of slow hours in the middle of the day, where no clients are coming in your gym, yet you are completely filled in the morning and evening hours. This is not an ideal situation as you’d want to be making money throughout the day.

    So the dilemma comes in, do you hire a trainer for those hours and try filling the slots or you do first try filling the slots then hire a trainer? Tim recommends that you have to bite the bullet by first hiring a coach, then selling people into those slots.

    Now, the next question is how to fill up these slots. There are several ways to do this, and we are going to cover them in detail in this episode.

    Click play on this episode to learn more about opening up new training times in your gym to grow your business.

    Key Takeaways

    • Do you hire a trainer first or fill sessions first (03:06)
    • Why you need to bite the bullet (04:25)
    • How to fill new sessions without extending yourself (06:33)
    • How to market newly available sessions to your lists (07:13)
    • Offering discounted memberships for a limited period for new time slots (09:09)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>As a gym owner, you’ve probably faced the problem of slow hours in the middle of the day, where no clients are coming in your gym, yet you are completely filled in the morning and evening hours. This is not an ideal situation as you’d want to be making money throughout the day.</p><p>So the dilemma comes in, do you hire a trainer for those hours and try filling the slots or you do first try filling the slots then hire a trainer? Tim recommends that you have to bite the bullet by first hiring a coach, then selling people into those slots.</p><p>Now, the next question is how to fill up these slots. There are several ways to do this, and we are going to cover them in detail in this episode.</p><p>Click play on this episode to learn more about opening up new training times in your gym to grow your business.</p><p><strong>Key Takeaways</strong></p><ul><li>Do you hire a trainer first or fill sessions first (03:06)</li><li>Why you need to bite the bullet (04:25)</li><li>How to fill new sessions without extending yourself (06:33)</li><li>How to market newly available sessions to your lists (07:13)</li><li>Offering discounted memberships for a limited period for new time slots (09:09)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 39192283-f376-4a6a-bfdf-9c95436ffc08 https://built-to-grow.simplecast.com/episodes/fill-new-sessions-and-grow-with-these-strategies-tsm0SKjh Thu, 12 Nov 2020 12:00:00 +0000 823 no     full It's Time To Let Go It's Time To Let Go 170 Tim Lyons and Randy Angsten Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward? - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward? - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward?

    Most gym owners start their journey from being a trainer to a solopreneur to a business owner and finally building a team to help run the business. Initially, when transitioning from a trainer to a business owner, there's a struggle to not let go of your clients and entrust them to someone else.

    However, you can't scale a business if you don't let go and build a team to help you run your business. To get to this point, you have to overcome the fear that your team will not do as good a job as you.

    One way to continue delivering a great client experience and scale your business is by putting systems in place and continually train your team on your set standards. And most importantly, for a fitness business, the programming should come from the gym. This way, no matter who the trainer is and no matter the time of day, clients get the same experience.

    Are you looking to scale your fitness business and not sure how to do it? Tune in to this episode as Tim and Randy take you through the process and also learn how we can help you do it with our coaching program

    Key Takeaways

    • The journey from a trainer to gym owner (02:15)
    • Being the face of the business without being active on the training floor (03:44)
    • How to assemble a team that is capable of delivering a great client experience (05:53)
    • Why systems and standards are important when scaling a business (06:55)
    • Why it's critical that the programming should come from the gym (08:27)
    • How to effectively delegate tasks and decision making to your team (11:37)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    ]]>     <p>Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward?</p><p>Most gym owners start their journey from being a trainer to a solopreneur to a business owner and finally building a team to help run the business. Initially, when transitioning from a trainer to a business owner, there&#39;s a struggle to not let go of your clients and entrust them to someone else.</p><p>However, you can&#39;t scale a business if you don&#39;t let go and build a team to help you run your business. To get to this point, you have to overcome the fear that your team will not do as good a job as you.</p><p>One way to continue delivering a great client experience and scale your business is by putting systems in place and continually train your team on your set standards. And most importantly, for a fitness business, the programming should come from the gym. This way, no matter who the trainer is and no matter the time of day, clients get the same experience.</p><p>Are you looking to scale your fitness business and not sure how to do it? Tune in to this episode as Tim and Randy take you through the process and also learn how we can help you do it with our coaching program</p><p><strong>Key Takeaways</strong></p><ul><li>The journey from a trainer to gym owner (02:15)</li><li>Being the face of the business without being active on the training floor (03:44)</li><li>How to assemble a team that is capable of delivering a great client experience (05:53)</li><li>Why systems and standards are important when scaling a business (06:55)</li><li>Why it&#39;s critical that the programming should come from the gym (08:27)</li><li>How to effectively delegate tasks and decision making to your team (11:37)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p> 86f7523c-79f3-4f09-a86b-dd003059a9d0 https://built-to-grow.simplecast.com/episodes/its-time-to-let-go-RnVJzOUY Tue, 10 Nov 2020 12:00:00 +0000 1002 no     full Your Winning Strategy With Low Barrier Offers (LBOs) Your Winning Strategy With Low Barrier Offers (LBOs) 169 Tim Lyons and Randy Angsten Tim and Randy break down the Low Barrier Offer and define it for you. From there, they discuss how you can (and potentially should) be using LBOs as one of the "poles in the water" as part of your marketing strategy. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy break down the Low Barrier Offer and define it for you. From there, they discuss how you can (and potentially should) be using LBOs as one of the "poles in the water" as part of your marketing strategy. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for free or at a lower rate before they commit to a membership. That's where Low Barrier Offers, or LBO’s, come in.

    Low Barrier Offers are a marketing strategy you put out there hoping that by the end of it, you convert some of these people into your regular membership. They work by bringing people to your gym because they hit all the checkboxes and are at a price point where many people don't have to think too hard about buying.

    However, there are some cons to this type of marketing  as a gym owner. First, if all you do for your marketing is run short term LBO challenges, you condition your market to always wait for the next LBO without ever buying your regular membership. LBOs should be a feeder system into your membership and not the same participants taking advantage of it every time.

    Tune in on this episode to learn more about the pros and cons of LBOs and whether you should be running them in your gym. Additionally, we give you some good tips on how to get a constant organic flow of people coming to your gym.

    Key Takeaways

    • Are Low Barrier Offers ever going to disappear? (02:27)
    • Why LBOs check all the boxes (06:34)
    • The pros and cons of running LBOs (07:31)
    • How to get an organic flow of people coming to your gym (10:29)
    • Why websites are absolutely important for organic traffic (14:41)
    • Looking at your marketing from a consumer's point of view (15:53)
    • Don't put all your eggs in the LBO basket (18:36)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for free or at a lower rate before they commit to a membership. That&#39;s where Low Barrier Offers, or LBO’s, come in.</p><p>Low Barrier Offers are a marketing strategy you put out there hoping that by the end of it, you convert some of these people into your regular membership. They work by bringing people to your gym because they hit all the checkboxes and are at a price point where many people don&#39;t have to think too hard about buying.</p><p>However, there are some cons to this type of marketing  as a gym owner. First, if all you do for your marketing is run short term LBO challenges, you condition your market to always wait for the next LBO without ever buying your regular membership. LBOs should be a feeder system into your membership and not the same participants taking advantage of it every time.</p><p>Tune in on this episode to learn more about the pros and cons of LBOs and whether you should be running them in your gym. Additionally, we give you some good tips on how to get a constant organic flow of people coming to your gym.</p><p><strong>Key Takeaways</strong></p><ul><li>Are Low Barrier Offers ever going to disappear? (02:27)</li><li>Why LBOs check all the boxes (06:34)</li><li>The pros and cons of running LBOs (07:31)</li><li>How to get an organic flow of people coming to your gym (10:29)</li><li>Why websites are absolutely important for organic traffic (14:41)</li><li>Looking at your marketing from a consumer&#39;s point of view (15:53)</li><li>Don&#39;t put all your eggs in the LBO basket (18:36)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8004a50a-2b40-4056-a014-a355b48cc041 https://built-to-grow.simplecast.com/episodes/your-winning-strategy-with-low-barrier-offers-lbos-HYYJwuf2 Thu, 05 Nov 2020 12:00:00 +0000 1485 no     full Inside A $40,000 Mastermind Inside A $40,000 Mastermind 168 Tim Lyons and Randy Angsten Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details!

    Having decided to invest in Todd Brown's Top One mastermind, Tim and Randy already see the benefits of being in a group of highly successful entrepreneurs barely two weeks in. They already have some golden nuggets that will greatly benefit the business, and looking forward to learning more.

    As an entrepreneur, being in an environment of successful business owners will have a huge impact on your business. Gaining new knowledge and strategies is how you grow and move the needle forward in your business.

    Granted, most entrepreneurs are high achieving people with lots of internal motivation, but you only know what you know. Being in a group exposes you to new thinking, new angles of looking at things, and learning from other people's victories.

    Having said that, and knowing the importance of gym owners being in a collaborative group, we are contemplating having a second lower entry group in addition to the Iron Circle. This new group will have gym owners who are not yet qualified for the Iron Circle but who want to be part of a group of gym owners.

    Sound like something you’d be interested in?!

    Click Play on this episode to get more details on what we are planning and how it will help gym owners win. 

    Key Takeaways

    • Joining Todd Brown's $40k Top One Mastermind (02:07)
    • The major benefits of being in a collaborative business group (03:01)
    • Why we are thinking of a new beginner level entry group of gym owners (05:05)
    • Opportunities for growth occur when you surround yourself with like-minded individuals (07:54)
    • Why you invest in being in a  coaching group or a mastermind (10:01)
    • Growth or decay: You either move forward or backward (12:02)
    • Learning from other people's victories (13:28)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy joined a new mastermind group! Give today&#39;s episode a listen and hear what it&#39;s like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details!</p><p>Having decided to invest in Todd Brown&#39;s Top One mastermind, Tim and Randy already see the benefits of being in a group of highly successful entrepreneurs barely two weeks in. They already have some golden nuggets that will greatly benefit the business, and looking forward to learning more.</p><p>As an entrepreneur, being in an environment of successful business owners will have a huge impact on your business. Gaining new knowledge and strategies is how you grow and move the needle forward in your business.</p><p>Granted, most entrepreneurs are high achieving people with lots of internal motivation, but you only know what you know. Being in a group exposes you to new thinking, new angles of looking at things, and learning from other people&#39;s victories.</p><p>Having said that, and knowing the importance of gym owners being in a collaborative group, we are contemplating having a second lower entry group in addition to the Iron Circle. This new group will have gym owners who are not yet qualified for the Iron Circle but who want to be part of a group of gym owners.</p><p>Sound like something you’d be interested in?!</p><p><strong>Click Play</strong> on this episode to get more details on what we are planning and how it will help gym owners win. </p><p><strong>Key Takeaways</strong></p><ul><li>Joining Todd Brown&#39;s $40k Top One Mastermind (02:07)</li><li>The major benefits of being in a collaborative business group (03:01)</li><li>Why we are thinking of a new beginner level entry group of gym owners (05:05)</li><li>Opportunities for growth occur when you surround yourself with like-minded individuals (07:54)</li><li>Why you invest in being in a  coaching group or a mastermind (10:01)</li><li>Growth or decay: You either move forward or backward (12:02)</li><li>Learning from other people&#39;s victories (13:28)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> f1a2e558-2045-45d3-bc41-df286863d502 https://built-to-grow.simplecast.com/episodes/inside-a-40-000-mastermind-_9jI_6tN Tue, 03 Nov 2020 12:00:00 +0000 900 no     full Hiring Staff Hiring Staff 167 Tim Lyons and Randy Angsten Tim and Randy discuss one of the most difficult aspects of running a business, hiring. Listen in as Tim shares his first-hand experience as he searches for new coaches for Pulse Fitness. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss one of the most difficult aspects of running a business, hiring. Listen in as Tim shares his first-hand experience as he searches for new coaches for Pulse Fitness. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Last episode, we gave you a glimpse of the chaos we've had recently with the training staff here at Pulse Fitness. These are problems that every gym owner faces once in a while, and we thought it was a good idea to talk about the process of hiring staff for your gym and what to look out for. This might help you not hire the wrong person or hire for the wrong reasons.

    One of the dilemmas that you are likely to face when looking for a coach is whether to go for someone who is highly educated and has all the certifications or go for someone who has a great personality. Rarely will you get these two qualities in one person. 

    From experience, we see that those people with a great personality are able to deliver a great workout to the clients. We believe that you should lean more on personality because you can always coach someone into the role.

    Hiring new staff is a great opportunity to build a strong team, so look for a coach who really cares about the clients. Remember your staff represents your business and clients just want to feel valued and have a great workout.

    Listen in to this episode to learn more about the hiring process and some best practices that will help you build a strong team.

    Key Takeaways

    • Is it worth it to have a smoothie bar in the gym (00:37)
    • What to look for in a coach (02:48)
    • Personality vs. certifications (03:21)
    • Finding great talent through networking (07:02)
    • Look for the coach that cares about the client (10:34)
    • Hiring new staff is a great opportunity to build a strong team (12:15)
    • Why you need to have a database of resumes ready for an opening (12:38)
    • Why it's important to have both full time and part-time coaches in your gym (15:31)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Last episode, we gave you a glimpse of the chaos we&#39;ve had recently with the training staff here at Pulse Fitness. These are problems that every gym owner faces once in a while, and we thought it was a good idea to talk about the process of hiring staff for your gym and what to look out for. This might help you not hire the wrong person or hire for the wrong reasons.</p><p>One of the dilemmas that you are likely to face when looking for a coach is whether to go for someone who is highly educated and has all the certifications or go for someone who has a great personality. Rarely will you get these two qualities in one person. </p><p>From experience, we see that those people with a great personality are able to deliver a great workout to the clients. We believe that you should lean more on personality because you can always coach someone into the role.</p><p>Hiring new staff is a great opportunity to build a strong team, so look for a coach who really cares about the clients. Remember your staff represents your business and clients just want to feel valued and have a great workout.</p><p>Listen in to this episode to learn more about the hiring process and some best practices that will help you build a strong team.</p><p><strong>Key Takeaways</strong></p><ul><li>Is it worth it to have a smoothie bar in the gym (00:37)</li><li>What to look for in a coach (02:48)</li><li>Personality vs. certifications (03:21)</li><li>Finding great talent through networking (07:02)</li><li>Look for the coach that cares about the client (10:34)</li><li>Hiring new staff is a great opportunity to build a strong team (12:15)</li><li>Why you need to have a database of resumes ready for an opening (12:38)</li><li>Why it&#39;s important to have both full time and part-time coaches in your gym (15:31)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> ab17aeb9-ace6-4151-8a0b-f0616ed84390 https://built-to-grow.simplecast.com/episodes/hiring-staff-pYb0vxno Thu, 29 Oct 2020 11:00:00 +0000 1081 no     full Black Friday Workshop Strategy And Recap Black Friday Workshop Strategy And Recap 166 Tim Lyons and Randy Angsten Tim and Randy recap their recent Black Friday Workshop. Together they share with you their strategy for Black Friday and discuss all aspects of the workshop. Give this episode a listen and implement this strategy to win BIG this Black Friday! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy recap their recent Black Friday Workshop. Together they share with you their strategy for Black Friday and discuss all aspects of the workshop. Give this episode a listen and implement this strategy to win BIG this Black Friday! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Of all the years, we reckon that this year’s Black Friday will break records because retailers and other businesses have moved online. People are buying online, and as gym owners, we need to be online too. Now, you might be wondering what type of offer you need to make for Black Friday. We advise you to sell what you do normally do, and this means your gym membership.

    The idea behind how we structured our Black Friday packages was to have a good, better, and best option. The good will be the low level but good enough to make it worth it, especially considering the fact that we will not be spending any money on advertising. We’ll be marketing to our existing email lists.

    Talking of email lists, you need to work on yours between now and Black Friday to see better results. Cleaning up your lists, working on the value you are providing, and improving the opening rates are some of the things you should be doing in preparation for the big sale.

    Tune in to this episode to learn more about our winning Black Friday strategy and how you can implement it to win big.

    Key Takeaways

    • Tim being named on Keap’s advisory board (01:18)
    • Why we think this year’s Black Friday will break records (08:44)
    • What you should offer for Black Friday (09:36)
    • Do you own your traffic, bro (11:13)
    • Black Friday sales funnel (12:09)
    • Why you need to work on your email list before Black Friday marketing (14:35)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Of all the years, we reckon that this year’s Black Friday will break records because retailers and other businesses have moved online. People are buying online, and as gym owners, we need to be online too. Now, you might be wondering what type of offer you need to make for Black Friday. We advise you to sell what you do normally do, and this means your gym membership.</p><p>The idea behind how we structured our Black Friday packages was to have a good, better, and best option. The good will be the low level but good enough to make it worth it, especially considering the fact that we will not be spending any money on advertising. We’ll be marketing to our existing email lists.</p><p>Talking of email lists, you need to work on yours between now and Black Friday to see better results. Cleaning up your lists, working on the value you are providing, and improving the opening rates are some of the things you should be doing in preparation for the big sale.</p><p>Tune in to this episode to learn more about our winning Black Friday strategy and how you can implement it to win big.</p><p><strong>Key Takeaways</strong></p><ul><li>Tim being named on Keap’s advisory board (01:18)</li><li>Why we think this year’s Black Friday will break records (08:44)</li><li>What you should offer for Black Friday (09:36)</li><li>Do you own your traffic, bro (11:13)</li><li>Black Friday sales funnel (12:09)</li><li>Why you need to work on your email list before Black Friday marketing (14:35)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 37b66302-3396-4719-aeb3-0963bb1d19fd https://built-to-grow.simplecast.com/episodes/black-friday-workshop-strategy-and-recap-eRDACaq2 Wed, 28 Oct 2020 11:00:00 +0000 1263 no     full Cheers, To Your Success! Cheers, To Your Success! 165 Tim Lyons and Randy Angsten Success isn't easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you reach the level of success you desire? Listen in as Tim and Randy shed insight into some of the ways society encourages average, as well as highlight some of the things you can do to ensure you reach the level of success you aspire for! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Success isn't easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you reach the level of success you desire? Listen in as Tim and Randy shed insight into some of the ways society encourages average, as well as highlight some of the things you can do to ensure you reach the level of success you aspire for! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Success isn't easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you reach the level of success you desire? Listen in as Tim and Randy shed insight into some of the ways society encourages average, as well as highlight some of the things you can do to ensure you reach the level of success you aspire for!

    Have you ever wondered why some people succeed while others lead just an average life? Is it comfort, complacency, or is the world just designed so that most people end up in mediocrity? 

    Doing something different that is likely to lead you to success means working against the norm. As a matter of fact, if you are listening to the Built to Grow Podcast, you are probably more successful than the average person. Being a gym owner or a business owner means you have chosen a path that most people don't choose.

    But just starting a business doesn’t mean that you’ll be successful. To be successful, you need to invest in YOURSELF.

    Opportunities to invest in your growth, such as coaching programs, your network, courses, masterminds, etc. are some of the ways you rise above mediocrity and an average life to reach the level of success you aspire for. 

    Tune in to this episode to learn more about the things you can do to reach the level of success you desire.

    Key Takeaways

    • Why do some people succeed, and others don't? (02:13)
    • Being a business owner means you have chosen an above average lifestyle (06:33)
    • What are you doing to change the environment you are in? (09:43)
    • Why it is important to keep investing in your growth (10:47)
    • Pushing and striving from more in your business (13:00)
    • Make a decision to change to reach more levels of success (18:12)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Success isn&#39;t easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you reach the level of success you desire? Listen in as Tim and Randy shed insight into some of the ways society encourages average, as well as highlight some of the things you can do to ensure you reach the level of success you aspire for!</p><p>Have you ever wondered why some people succeed while others lead just an average life? Is it comfort, complacency, or is the world just designed so that most people end up in mediocrity? </p><p>Doing something different that is likely to lead you to success means working against the norm. As a matter of fact, if you are listening to the Built to Grow Podcast, you are probably more successful than the average person. Being a gym owner or a business owner means you have chosen a path that most people don&#39;t choose.</p><p>But just starting a business doesn’t mean that you’ll be successful. To be successful, you need to invest in YOURSELF.</p><p>Opportunities to invest in your growth, such as coaching programs, your network, courses, masterminds, etc. are some of the ways you rise above mediocrity and an average life to reach the level of success you aspire for. </p><p>Tune in to this episode to learn more about the things you can do to reach the level of success you desire.</p><p><strong>Key Takeaways</strong></p><ul><li>Why do some people succeed, and others don&#39;t? (02:13)</li><li>Being a business owner means you have chosen an above average lifestyle (06:33)</li><li>What are you doing to change the environment you are in? (09:43)</li><li>Why it is important to keep investing in your growth (10:47)</li><li>Pushing and striving from more in your business (13:00)</li><li>Make a decision to change to reach more levels of success (18:12)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8107c1a0-ed12-4bf1-b3c1-b55974411b1d https://built-to-grow.simplecast.com/episodes/cheers-to-your-success-l5q8Bg_D Thu, 22 Oct 2020 11:00:00 +0000 1566 no     full Your Winning Lead Gen Campaign Your Winning Lead Gen Campaign 164 Tim Lyons and Randy Angsten Tim and Randy dive into a Lead Generation Campaign and show you how to find the wins. Data drives all, ensure you have the full picture before you pull the plug on your lead generation efforts! Tim and Randy dive into a Lead Generation Campaign and show you how to find the wins. Data drives all, ensure you have the full picture before you pull the plug on your lead generation efforts! Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete picture of their marketing campaigns. We have been conditioned to think that cheap $3 leads are the way to go in our marketing without having an in-depth look at the data.

    In this episode, Tim and Randy take you through an actual Facebook marketing budget all the way from the cost per click (CPC) to cost per lead (CPL) to the cost per acquisition (CPA) and your return on investment. 

    As a business owner, you should always treat marketing as an investment and not an expense. Always take your marketing seriously and track all your data. With this data, you can take what works and scale it. Having the leads is just one part of the equation; you should also have a system in place that automates the nurture process.

    Tune in to this episode and learn more on how to have an in-depth look at your marketing data and find wins in your lead gen campaign.

    Key Takeaways

    • Do you know your data? (02:56)
    • Why you shouldn’t shut down your marketing campaign without understanding all the data (07:58)
    • Why you should focus on cost per acquisition, not cost per lead (11:15)
    • Determining your return on ad spend (11:44)
    • Marketing is an investment, not an expense (12:47)
    • Having systems in place to nurture your leads (13:22)
    • Take your marketing campaign seriously (16:52)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete picture of their marketing campaigns. We have been conditioned to think that cheap $3 leads are the way to go in our marketing without having an in-depth look at the data.</p><p>In this episode, Tim and Randy take you through an actual Facebook marketing budget all the way from the cost per click (CPC) to cost per lead (CPL) to the cost per acquisition (CPA) and your return on investment. </p><p>As a business owner, you should always treat marketing as an investment and not an expense. Always take your marketing seriously and track all your data. With this data, you can take what works and scale it. Having the leads is just one part of the equation; you should also have a system in place that automates the nurture process.</p><p><strong>Tune in</strong> to this episode and learn more on how to have an in-depth look at your marketing data and find wins in your lead gen campaign.</p><p><strong>Key Takeaways</strong></p><ul><li>Do you know your data? (02:56)</li><li>Why you shouldn’t shut down your marketing campaign without understanding all the data (07:58)</li><li>Why you should focus on cost per acquisition, not cost per lead (11:15)</li><li>Determining your return on ad spend (11:44)</li><li>Marketing is an investment, not an expense (12:47)</li><li>Having systems in place to nurture your leads (13:22)</li><li>Take your marketing campaign seriously (16:52)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://pfmarketingsolutions.com/blackfriday" rel="nofollow">pfmarketingsolutions.com/blackfriday</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 1ac75fff-fae3-4709-87f6-d1c2073a44e5 https://built-to-grow.simplecast.com/episodes/your-winning-lead-gen-campaign-Yq_lTocU Tue, 20 Oct 2020 11:00:00 +0000 1422 no     full Win With Base Hits Win With Base Hits 163 Tim Lyons and Randy Angsten Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it's more likely going to come from a solid foundation and a few layered services. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it's more likely going to come from a solid foundation and a few layered services. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it's more likely going to come from a solid foundation and a few layered services.

    In a business, it gets to a point where you have your core offers dialed in, you have your clients but are still looking to maximize and optimize your space to get even more revenue. You don't have to reinvent yourself or overhaul your business to do this; you can move the needle by adding a few layered services to your core offers.

    The key takeaway is for gym owners to think about what else they can do to maximize their current model. It could be offering a basic access membership for clients to come in during off times, or you can open your doors for local corporate deals. It could even be changing your billing to weekly from monthly to collect slightly more in an annual membership.

    Do you want to learn more ways you can maximize your revenue without changing your model, then Click Play on this episode.

    Key Takeaways

    • How to maximize your revenue with additional offerings (01:09)
    • You don't have to reinvent the wheel (02:34)
    • Maximizing your space during your off times (03:44)
    • Getting more from weekly billing rather than monthly billing (04:36)
    • Aiming for the base hits (06:47)
    • Using data to make educated decisions (07:49)

    Additional Resources:

    ----

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    •  
    ]]>     <p>Tim and Randy highlight how you can add additional revenue to your business by making &#34;base hits&#34;. Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it&#39;s more likely going to come from a solid foundation and a few layered services.</p><p>In a business, it gets to a point where you have your core offers dialed in, you have your clients but are still looking to maximize and optimize your space to get even more revenue. You don&#39;t have to reinvent yourself or overhaul your business to do this; you can move the needle by adding a few layered services to your core offers.</p><p>The key takeaway is for gym owners to think about what else they can do to maximize their current model. It could be offering a basic access membership for clients to come in during off times, or you can open your doors for local corporate deals. It could even be changing your billing to weekly from monthly to collect slightly more in an annual membership.</p><p>Do you want to learn more ways you can maximize your revenue without changing your model, then Click Play on this episode.</p><p><strong>Key Takeaways</strong></p><ul><li>How to maximize your revenue with additional offerings (01:09)</li><li>You don&#39;t have to reinvent the wheel (02:34)</li><li>Maximizing your space during your off times (03:44)</li><li>Getting more from weekly billing rather than monthly billing (04:36)</li><li>Aiming for the base hits (06:47)</li><li>Using data to make educated decisions (07:49)</li></ul><p><strong>Additional Resources:</strong></p><p><strong>----</strong></p><ul><li><a href="http://pfmarketingsolutions.com/blackfriday" rel="nofollow">pfmarketingsolutions.com/blackfriday</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><ul><li> </li></ul> 543b2141-36e7-4005-abc2-1f3b659ee420 https://built-to-grow.simplecast.com/episodes/win-with-base-hits-imIUc_7B Thu, 15 Oct 2020 11:00:00 +0000 605 no     full Does Your Offer Suck? Does Your Offer Suck? 162 Tim Lyons and Randy Angsten When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services. When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services. When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.

    In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little harder and try to make it more appealing.

    To see greater success, Tim and Randy suggest that you have to realign your offers because they will greatly impact what type of membership a prospect eventually decides to pay for. For us here at Pulse Fitness, the offer has always been a trial, which is a condensed version of our normal bestselling membership.

    To have an appealing offer, you have to be clear on who you want to attract first. It's okay to say no to somebody who is not a good fit for your business model since you can't service everybody. Once you are clear on your ideal client, you can then create an offer that appeals to them and always make sure you over-deliver on it.

    If you want to learn more about how you can make your offer more appealing, Click Play on this episode and hear us take you through the process of servicing your prospects before they become your members. 

    Key Takeaways

    • Free sessions, free consultations, or free class are no longer appealing offers (01:57)
    • Realigning your offering to your levels of service (03:13)
    • Why it is important to first build a relationship with your leads (04:48)
    • Servicing the marketplace with our intention to help people and not just sell (09:19)
    • How to get your clients to move up the next level of membership in the gym (13:53)
    • Don't be afraid to spend money on customer acquisition (21:39)
    • A paid trial is more valuable than a free trial (23:34)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.</p><p>In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You&#39;ll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little harder and try to make it more appealing.</p><p>To see greater success, Tim and Randy suggest that you have to realign your offers because they will greatly impact what type of membership a prospect eventually decides to pay for. For us here at Pulse Fitness, the offer has always been a trial, which is a condensed version of our normal bestselling membership.</p><p>To have an appealing offer, you have to be clear on who you want to attract first. It&#39;s okay to say no to somebody who is not a good fit for your business model since you can&#39;t service everybody. Once you are clear on your ideal client, you can then create an offer that appeals to them and always make sure you over-deliver on it.</p><p>If you want to learn more about how you can make your offer more appealing, Click Play on this episode and hear us take you through the process of servicing your prospects before they become your members. </p><p><strong>Key Takeaways</strong></p><ul><li>Free sessions, free consultations, or free class are no longer appealing offers (01:57)</li><li>Realigning your offering to your levels of service (03:13)</li><li>Why it is important to first build a relationship with your leads (04:48)</li><li>Servicing the marketplace with our intention to help people and not just sell (09:19)</li><li>How to get your clients to move up the next level of membership in the gym (13:53)</li><li>Don&#39;t be afraid to spend money on customer acquisition (21:39)</li><li>A paid trial is more valuable than a free trial (23:34)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9ec1c389-d970-47d4-8d88-ebd997808ae5 https://built-to-grow.simplecast.com/episodes/does-your-offer-suck-2unqzdSm Tue, 13 Oct 2020 11:00:00 +0000 1541 no     full You Better Be Prepared For Black Friday You Better Be Prepared For Black Friday 161 Tim Lyons and Randy Angsten Tim and Randy lay out the plan for promoting your services this upcoming Black Friday. With 2020 being so turbulent for retail businesses, we can expect massive competition this holiday season. Listen in to hear how you can beat out the competition this Black Friday! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy lay out the plan for promoting your services this upcoming Black Friday. With 2020 being so turbulent for retail businesses, we can expect massive competition this holiday season. Listen in to hear how you can beat out the competition this Black Friday! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym That time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time to start getting ready for this year's Black Friday is now. Tim and Randy believe that with the disruption caused by COVID this year, there is a massive opportunity to get ahead.

    To stand a chance against other Black Friday deals, you need to be among the first to market to your leads. There are so many crazy offers from retailers, and people have only so much money to spend. Tim and Randy's advice is that you need to go out early to beat the retailers, maybe at least a week before Black Friday.

    With this in mind, we are hosting a Black Friday workshop where we’ll handle the entire campaign and show you the power of automation in driving sales. This will be powered by Keap, so if you are a Keap user, we'll drop this right into your account. If you are not using Keap, we'll have a special link for you.

    You don't want to miss out on this year's Black Friday. Tune in to this episode and learn more on the best strategies to give yourself a chance to close more deals this holiday season.

    Key Takeaways

    • The time to get ready for this year's Black Friday is now (03:30)
    • Why you should be the first to market to stand a chance against other Black Friday deals (05:01)
    • Switching offers during the Black Friday Campaign (06:28)
    • How to condition the marketplace ahead of Black Friday (07:20)
    • Collecting leads in preparation for Black Friday (13:03)

    Additional Resources:

    --------

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

     

    ]]>     <p>That time of the year when everyone is ready to spend money is around the corner; yes, we&#39;re talking about Black Friday. As a gym owner, the time to start getting ready for this year&#39;s Black Friday is now. Tim and Randy believe that with the disruption caused by COVID this year, there is a massive opportunity to get ahead.</p><p>To stand a chance against other Black Friday deals, you need to be among the first to market to your leads. There are so many crazy offers from retailers, and people have only so much money to spend. Tim and Randy&#39;s advice is that you need to go out early to beat the retailers, maybe at least a week before Black Friday.</p><p>With this in mind, we are hosting a Black Friday workshop where we’ll handle the entire campaign and show you the power of automation in driving sales. This will be powered by Keap, so if you are a Keap user, we&#39;ll drop this right into your account. If you are not using Keap, we&#39;ll have a special link for you.</p><p>You don&#39;t want to miss out on this year&#39;s Black Friday. Tune in to this episode and learn more on the best strategies to give yourself a chance to close more deals this holiday season.</p><p><strong>Key Takeaways</strong></p><ul><li>The time to get ready for this year&#39;s Black Friday is now (03:30)</li><li>Why you should be the first to market to stand a chance against other Black Friday deals (05:01)</li><li>Switching offers during the Black Friday Campaign (06:28)</li><li>How to condition the marketplace ahead of Black Friday (07:20)</li><li>Collecting leads in preparation for Black Friday (13:03)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://podcasts.apple.com/gb/podcast/75-is-email-dead/id1457396337?i=1000458744278" rel="nofollow">Episode 75: Is Email Dead with Evan Samurin</a></li></ul><p>--------</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> 6d8df5a6-6171-475a-b613-a357bf927912 https://built-to-grow.simplecast.com/episodes/you-better-be-prepared-for-black-friday-bHGQIPyf Thu, 08 Oct 2020 11:00:00 +0000 1170 no     full This Is Why You're Stuck This Is Why You're Stuck 160 Tim Lyons and Randy Angsten Tim and Randy take the gloves off and discuss the major difference between those that reach their goals and those that don't. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy take the gloves off and discuss the major difference between those that reach their goals and those that don't. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Have you ever thought about why some people succeed in business while others don't? Experts say that only 2% of people take action on what they hear. Despite paying for seminars, courses, or other platforms where they learn what they need to do to be successful, only a tiny fraction choose to take action on what they learn.

    Tim and Randy believe that this is the major difference between gym owners who they have seen succeed in their fitness business and those who have remained stuck. To effectively take action, you must be very deliberate on how you spend your time as a gym owner. You should spend time on activities that move the needle of your business forward.

    When a problem presents itself within your business, you have a choice to take action towards finding a solution or do nothing. Most people who are stuck chose to do nothing. The problem with inaction is that it only exacerbates the situation - the challenges become bigger.

    If you want to get unstuck, you have to take action on something. So, once you decide on the best direction for your business, run hard in that direction. That’s what successful individuals do.

    Do you feel stuck in your business? Take action now, Click Play on this episode and learn how to get unstuck and move the needle forward in your business.

    Key Takeaways

    • Only 2% of people take action on what they hear (04:48)
    • How do you spend your time as a gym owner (06:41)
    • Can you sell your business (10:44)
    • When a problem presents itself in your business, take action towards a solution (12:01)
    • Successful people act swiftly in the direction that is best for their business (17:34)
    • If you want to get unstuck, make a decision and take action (22:49

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

     

    ]]>     <p>Have you ever thought about why some people succeed in business while others don&#39;t? Experts say that only 2% of people take action on what they hear. Despite paying for seminars, courses, or other platforms where they learn what they need to do to be successful, only a tiny fraction choose to take action on what they learn.</p><p>Tim and Randy believe that this is the major difference between gym owners who they have seen succeed in their fitness business and those who have remained stuck. To effectively take action, you must be very deliberate on how you spend your time as a gym owner. You should spend time on activities that move the needle of your business forward.</p><p>When a problem presents itself within your business, you have a choice to take action towards finding a solution or do nothing. Most people who are stuck chose to do nothing. The problem with inaction is that it only exacerbates the situation - the challenges become bigger.</p><p>If you want to get unstuck, you have to take action on something. So, once you decide on the best direction for your business, run hard in that direction. That’s what successful individuals do.</p><p>Do you feel stuck in your business? Take action now, <strong>Click Play</strong> on this episode and learn how to get unstuck and move the needle forward in your business.</p><p><strong>Key Takeaways</strong></p><ul><li>Only 2% of people take action on what they hear (04:48)</li><li>How do you spend your time as a gym owner (06:41)</li><li>Can you sell your business (10:44)</li><li>When a problem presents itself in your business, take action towards a solution (12:01)</li><li>Successful people act swiftly in the direction that is best for their business (17:34)</li><li>If you want to get unstuck, make a decision and take action (22:49</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p><p> </p> d25f270e-2510-4baf-b71e-d07542d49282 https://built-to-grow.simplecast.com/episodes/this-is-why-youre-stuck-U9kTB9I_ Tue, 06 Oct 2020 11:00:00 +0000 1465 no     full Fitness. What Does Your Gym Believe? Fitness. What Does Your Gym Believe? 159 Tim Lyons and Randy Angsten Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand.

    Fitness is a broad scope with different belief systems and methodologies that you can choose for your gym. No matter the belief system you decide to go with as a gym owner, the critical question is whether your entire team is on board with the same belief system as you.

    If they aren’t, it could lead to big problems down the road.

    Having a belief system and getting your team on board with it will translate to delivering a consistent client experience, and this will be exemplified through the workouts and the communication. This leads to a gym culture that greatly improves the experience for all your clients.

    Here at Pulse Fitness, we are a functional training gym, we train our clients through movement patterns that mimic normal day to day life. This is what we believe and stand for as a gym, which has enabled us to create a culture that attracts our ideal client that fits our model.

    Tune in to this episode and hear us take you through how a belief system helps you control the workouts and ultimately the client experience. What does your gym believe in when it comes to fitness? Head over to our FREE Facebook Group and let me know. 

    Key Takeaways

    • Is your team on board with your fitness belief system (03:34)
    • What is your gym culture (04:01)
    • Why have a belief system helps maintain control (06:37)
    • How having a fitness belief system improves the client experience (07:33)
    • Control all the controllables (10:57)
    • Solidifying your brand promise to your clients (12:07)
    • Having similar workouts across all the coaches (13:26)

    Additional Resources:

    ------

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand.</p><p>Fitness is a broad scope with different belief systems and methodologies that you can choose for your gym. No matter the belief system you decide to go with as a gym owner, the critical question is whether your entire team is on board with the same belief system as you.</p><p>If they aren’t, it could lead to big problems down the road.</p><p>Having a belief system and getting your team on board with it will translate to delivering a consistent client experience, and this will be exemplified through the workouts and the communication. This leads to a gym culture that greatly improves the experience for all your clients.</p><p>Here at Pulse Fitness, we are a functional training gym, we train our clients through movement patterns that mimic normal day to day life. This is what we believe and stand for as a gym, which has enabled us to create a culture that attracts our ideal client that fits our model.</p><p>Tune in to this episode and hear us take you through how a belief system helps you control the workouts and ultimately the client experience. What does your gym believe in when it comes to fitness? Head over to our <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">FREE Facebook Group</a> and let me know. </p><p><strong>Key Takeaways</strong></p><ul><li>Is your team on board with your fitness belief system (03:34)</li><li>What is your gym culture (04:01)</li><li>Why have a belief system helps maintain control (06:37)</li><li>How having a fitness belief system improves the client experience (07:33)</li><li>Control all the controllables (10:57)</li><li>Solidifying your brand promise to your clients (12:07)</li><li>Having similar workouts across all the coaches (13:26)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li></ul><p>------</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 18412e0d-39d5-424d-8263-5575c6da0173 https://built-to-grow.simplecast.com/episodes/fitness-what-does-your-gym-believe-_zot2Thj Thu, 01 Oct 2020 11:00:00 +0000 1045 no     full What Do You Want Out Of This? What Do You Want Out Of This? 158 Tim Lyons and Randy Angsten Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today's episode a listen and then ask yourself what exactly it is you want out of this business. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today's episode a listen and then ask yourself what exactly it is you want out of this business. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today's episode a listen and then ask yourself what exactly it is you want out of this business.

    As a fitness professional, knowing what you want out of your business before getting started is really important. Tim and Randy have seen so many gym owners get into the business with no end in mind. They just open the gym and navigate through without clarifying why they are doing it.

    In this episode, we try to help gym owners get clear on what they want to achieve from their business. Once you are clear on this, the business will then provide you with what you are looking for. You might be looking for financial freedom or time freedom or even something completely different. Every gym owner will have a different reason why they decided to open and operate a gym. Regardless of what it is you want, you’ll never get it without first being clear on why you are doing it. 

    As a gym owner, have you ever thought about your business independent of yourself? Can the business operate without you? Can you sell the business? These are critical questions that you need to ask yourself to determine what's next for your business.

    If you are struggling to figure out what you want from your business and determining what's next, tune in to this episode and learn more about how to go about it.

    Key Takeaways

    • Clarifying what you want from your business (01:45)
    • What are the bigger goals you want to achieve (04:39)
    • Different career paths that personal trainers can take (06:36)
    • What a personal trainer should understand before assuming the risk of a business (12:46)
    • Why did you decide to open and operate a gym (14:49)
    • Can your business operate independently of you (17:56)
    • What do you want from all the risks that you're taking (21:45)
    • Always think bigger and shoot for bigger goals (22:11)

    Additional Resources:

    ------

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what&#39;s next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today&#39;s episode a listen and then ask yourself what exactly it is you want out of this business.</p><p>As a fitness professional, knowing what you want out of your business before getting started is really important. Tim and Randy have seen so many gym owners get into the business with no end in mind. They just open the gym and navigate through without clarifying why they are doing it.</p><p>In this episode, we try to help gym owners get clear on what they want to achieve from their business. Once you are clear on this, the business will then provide you with what you are looking for. You might be looking for financial freedom or time freedom or even something completely different. Every gym owner will have a different reason why they decided to open and operate a gym. Regardless of what it is you want, you’ll never get it without first being clear on why you are doing it. </p><p>As a gym owner, have you ever thought about your business independent of yourself? Can the business operate without you? Can you sell the business? These are critical questions that you need to ask yourself to determine what&#39;s next for your business.</p><p>If you are struggling to figure out what you want from your business and determining what&#39;s next, tune in to this episode and learn more about how to go about it.</p><p><strong>Key Takeaways</strong></p><ul><li>Clarifying what you want from your business (01:45)</li><li>What are the bigger goals you want to achieve (04:39)</li><li>Different career paths that personal trainers can take (06:36)</li><li>What a personal trainer should understand before assuming the risk of a business (12:46)</li><li>Why did you decide to open and operate a gym (14:49)</li><li>Can your business operate independently of you (17:56)</li><li>What do you want from all the risks that you&#39;re taking (21:45)</li><li>Always think bigger and shoot for bigger goals (22:11)</li></ul><p>Additional Resources:</p><ul><li><a href="http://pfmarketingsolutions.com/automation" rel="nofollow">pfmarketingsolutions.com/automation</a></li></ul><p>------</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 5894de82-ac9e-4bb3-8c56-0aa4577e60b9 https://built-to-grow.simplecast.com/episodes/what-do-you-want-out-of-this-Jrv37Kvr Tue, 29 Sep 2020 11:00:09 +0000 1610 no     full Should You Launch A Podcast? Should You Launch A Podcast? 157 Tim Lyons and Randy Angsten Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts. -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts.

    When it comes to content marketing, there is one medium that we think outperforms all the others. That medium is podcasting. Podcasting is a powerful marketing channel for local businesses with a ton of benefits. Tim and Randy recommend 100% that all businesses should have a podcast to communicate, educate, and build trust with their end-users. Here at Pulse, we have the Healthy Living Scottsdale Podcast, hosted by Zach, our Fitness Director, joined by 2 other coaches.

    Among the many benefits of having a podcast is the fact that no other medium offers you the chance to have your prospect's attention for a long period of time like a podcast does. You can educate and provide value to your listeners consistently, which builds confidence and trust in your business. From our experience, clients who come in after listening to your podcast make the best clients because the trust-factor is already high.

    Want to get started podcasting? The first thing is to decide on which model you want for your podcast.  You can have a solo show, you can have a co-host as we do here, or you can have an interview-style podcast or a combination of the three. You don't have to be perfect to get started with podcasting; just give it a shot and learn along the way. 

    Want to know what else it takes to get a podcast launched? Click play on this episode and learn more about the benefits of podcasting for your business and how you can get started.  

    Key Takeaways

    • Should you have a podcast for your business (01:45)
    • Keeping your listener engaged to your show (06:28)
    • How we do our podcasts here at pulse fitness (07:44)
    • Leveraging your team to host the podcast (08:46)
    • How to get started with podcasting (09:15)
    • Knowing your audience and purposing your content for them (11:04)
    • Benefits of podcasting for local businesses (12:57)
    • Podcasting is a long term game; consistency pays off (14:03)

    Additional Resources:

    ------

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they&#39;ve given a number of their clients that have come to them for help launching their own respective podcasts.</p><p>When it comes to content marketing, there is one medium that we think outperforms all the others. That medium is podcasting. Podcasting is a powerful marketing channel for local businesses with a ton of benefits. Tim and Randy recommend 100% that all businesses should have a podcast to communicate, educate, and build trust with their end-users. Here at Pulse, we have the Healthy Living Scottsdale Podcast, hosted by Zach, our Fitness Director, joined by 2 other coaches.</p><p>Among the many benefits of having a podcast is the fact that no other medium offers you the chance to have your prospect&#39;s attention for a long period of time like a podcast does. You can educate and provide value to your listeners consistently, which builds confidence and trust in your business. From our experience, clients who come in after listening to your podcast make the best clients because the trust-factor is already high.</p><p>Want to get started podcasting? The first thing is to decide on which model you want for your podcast.  You can have a solo show, you can have a co-host as we do here, or you can have an interview-style podcast or a combination of the three. You don&#39;t have to be perfect to get started with podcasting; just give it a shot and learn along the way. </p><p>Want to know what else it takes to get a podcast launched? Click play on this episode and learn more about the benefits of podcasting for your business and how you can get started.  </p><p><strong>Key Takeaways</strong></p><ul><li>Should you have a podcast for your business (01:45)</li><li>Keeping your listener engaged to your show (06:28)</li><li>How we do our podcasts here at pulse fitness (07:44)</li><li>Leveraging your team to host the podcast (08:46)</li><li>How to get started with podcasting (09:15)</li><li>Knowing your audience and purposing your content for them (11:04)</li><li>Benefits of podcasting for local businesses (12:57)</li><li>Podcasting is a long term game; consistency pays off (14:03)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://legacypodcasting.com/" rel="nofollow">https://legacypodcasting.com/</a></li><li>Bo&#39;s Podcast <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5yZWRjaXJjbGUuY29tLzUyMWI5YTQ3LWM5NDYtNDE0MC05MTdhLThmZjAzOTQyYzUxNw==" rel="nofollow"><strong>Stay Sore</strong></a></li></ul><p>------</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8f8be276-deea-421a-b202-bec7fa8e7b7e https://built-to-grow.simplecast.com/episodes/should-you-launch-a-podcast-4EbvXD9R Thu, 24 Sep 2020 11:00:43 +0000 1374 no     full Use This Content Marketing Strategy All Year Long Use This Content Marketing Strategy All Year Long 156 Tim Lyons and Randy Angsten Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth. Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth. Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth.

    Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world. Both can be incredibly lucrative and successful though Tim and Randy do prefer to use a content-based approach. They've found that it brings them new leads, new clients, new trials, and is something that anyone can do. 

    Today, they dive into their own fool-proof content remarketing strategy and explain why their goal is to drive traffic to their website continually. They also discuss the importance of building evergreen offers and how it lends to your marketing approach's longevity. 

    Click play on this episode to learn more about the essential metrics you should be looking out for to ensure higher lead conversions. 

    Key Takeaways

    • Why branding and educational content work as a marketing strategy (03:00)
    • Our content remarketing strategy (5:56)
    • The purpose of driving people to your website (6:55)
    • Why you should be building evergreen offers (11:05)
    • Position your content-based marketing like this (14:05)
    • Pay attention to the retargeting that is happening around you (17:14)

    Additional Resources:

    Register for the Fitness Growth Summit

    ------

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth.</p><p>Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world. Both can be incredibly lucrative and successful though Tim and Randy do prefer to use a content-based approach. They&#39;ve found that it brings them new leads, new clients, new trials, and is something that <i>anyone </i>can do. </p><p>Today, they dive into their own fool-proof content remarketing strategy and explain why their goal is to drive traffic to their website continually. They also discuss the importance of building evergreen offers and how it lends to your marketing approach&#39;s longevity. </p><p>Click play on this episode to learn more about the essential metrics you should be looking out for to ensure higher lead conversions. </p><p>Key Takeaways</p><ul><li>Why branding and educational content work as a marketing strategy (03:00)</li><li>Our content remarketing strategy (5:56)</li><li>The purpose of driving people to your website (6:55)</li><li>Why you should be building evergreen offers (11:05)</li><li>Position your content-based marketing like this (14:05)</li><li>Pay attention to the retargeting that is happening around you (17:14)</li></ul><p>Additional Resources:</p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>------</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit<a href="http://bit.ly/free_gym_audit" rel="nofollow"> http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p>Connect with Tim:</p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p>Connect with Randy:</p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 9131b0c9-7b55-4067-92b4-a021530b1954 https://built-to-grow.simplecast.com/episodes/use-this-content-marketing-strategy-all-year-long-kFVeoGgp Tue, 22 Sep 2020 11:00:17 +0000 1204 no     full Success and Software With Evan Howard Success and Software With Evan Howard 155 Tim Lyons and Randy Angsten Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business. Consider bringing in some of this software and truly elevate and scale your business like the pros! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business. Consider bringing in some of this software and truly elevate and scale your business like the pros! -- - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business. 

    As a gym owner, automation plays a significant factor in the success of your fitness business. Evan has been a super-user of our CLA (Client Lifecycle Automation) and explains what the automation has done to his business. As you’ll hear him discuss, not only has it drastically brought down his business expenses, but has also freed his time to focus on other things.

    The CLA does the work that would otherwise require a sales team, thereby reducing your overhead costs. At a time when gym owners are trying to bring down their expenses, automation is the surest way to do it. As Evan details in the chat, automation does the job consistently. You do the job once and the system replicates it over and over without intervention.  

    Automation and systems don’t just stop with new client acquisition though. The long term nurture process is another area where automation shines by providing constant touchpoints at key points in the journey. 

    Additionally, if ever you want to sell your business, buyers will be most interested in the systems you have in place. That means that implementing automation can not only reduce your expenses and free up your time, but it can also increase the value of your business.

    Talking of automation and software, Evan is building an app that improves the client experience in the gym. His intention with the app is to bring together the many different apps that gym customers have to download into one app that stores all their data and their interactions in a central place.

    Click play to hear more about the power of automation, how you can get started, and the tool that Evan is creating.

    Key Takeaways

    • How automation brings down your business expenses (03:30)
    • The Client Lifecycle Automation does the work that would require a sales team (06:24)
    • How a system helps you be consistent in your messaging (08:54)
    • The CLA helps you own your traffic and advertise to them for free (14:47)
    • Long term nurture within automation (17:49)
    • How Evan's new app helps improve customer experience (21:52)
    • How systems will help if you ever want to sell your business (31:10)
    • Systems give you more freedom as a business owner (33:25)

    Additional Resources:

    Evan Howard: evan@trainftf.com

    Evan's business: https://www.trainftf.com

    --------

    Register for the Fitness Growth Summit

    ------

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy are joined by Evan Howard of <a href="https://www.trainftf.com/" rel="nofollow">Forward Thinking Fitness</a> to discuss the success Evan&#39;s had by utilizing software and systems within his business. </p><p>As a gym owner, automation plays a significant factor in the success of your fitness business. Evan has been a super-user of our CLA (Client Lifecycle Automation) and explains what the automation has done to his business. As you’ll hear him discuss, not only has it drastically brought down his business expenses, but has also freed his time to focus on other things.</p><p>The CLA does the work that would otherwise require a sales team, thereby reducing your overhead costs. At a time when gym owners are trying to bring down their expenses, automation is the surest way to do it. As Evan details in the chat, automation does the job consistently. You do the job once and the system replicates it over and over without intervention.  </p><p>Automation and systems don’t just stop with new client acquisition though. The long term nurture process is another area where automation shines by providing constant touchpoints at key points in the journey. </p><p>Additionally, if ever you want to sell your business, buyers will be most interested in the systems you have in place. That means that implementing automation can not only reduce your expenses and free up your time, but it can also increase the value of your business.</p><p>Talking of automation and software, Evan is building an app that improves the client experience in the gym. His intention with the app is to bring together the many different apps that gym customers have to download into one app that stores all their data and their interactions in a central place.</p><p>Click play to hear more about the power of automation, how you can get started, and the tool that Evan is creating.</p><p><strong>Key Takeaways</strong></p><ul><li>How automation brings down your business expenses (03:30)</li><li>The Client Lifecycle Automation does the work that would require a sales team (06:24)</li><li>How a system helps you be consistent in your messaging (08:54)</li><li>The CLA helps you own your traffic and advertise to them for free (14:47)</li><li>Long term nurture within automation (17:49)</li><li>How Evan&#39;s new app helps improve customer experience (21:52)</li><li>How systems will help if you ever want to sell your business (31:10)</li><li>Systems give you more freedom as a business owner (33:25)</li></ul><p><strong>Additional Resources:</strong></p><p>Evan Howard: <a href="mailto:evan@trainftf.com" rel="nofollow">evan@trainftf.com</a></p><p>Evan&#39;s business: <a href="https://www.trainftf.com/" rel="nofollow">https://www.trainftf.com</a></p><p>--------</p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>------</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://winninggym.com/workshop" rel="nofollow">winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 14c06d07-2953-426e-ad48-0f1755853fde https://built-to-grow.simplecast.com/episodes/success-and-software-with-evan-howard-nAVzMwrI Thu, 17 Sep 2020 11:00:06 +0000 2105 no     full Is It Hard To Become A Member At Your Gym Is It Hard To Become A Member At Your Gym 154 Tim Lyons and Randy Angsten Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month!

    There are so many variables in the process between somebody first hearing about you and them giving you their money and working with you over the long term. As a gym owner, you should constantly look at the customer's journey because there's always great new things coming out that can help make the journey easier - for you and the client. 

    If you are making it difficult for people to give you their money, then there's a problem, and you need to work on it. As a gym owner, you should be giving yourself the best opportunity to win the business by fixing the key areas a customer is likely to encounter problems. 

    Nowadays, people are pressed for time and don’t want to go through extra hurdles to do business with you. Take a moment and walk through the customer's journey, and ensure it’s as easy as possible for somebody to do business with you.

    Click play on this episode to learn more about the key areas where customers encounter the most friction while trying to buy your services. 

    Key Takeaways

    • How hard is it for people to give you their information (04:36)
    • How do your prospects interact with your website (06:59)
    • Is it easy for people to meet with you (09:45)
    • Why making customers do a trial or a beginner course is a bad idea (12:20)
    • Having layers of membership in the business to serve more customers (13:59)
    • Don't make it easy for your customers to quit (15:10)
    • How easy is your billing process on your customers (17:20)
    • What forms of payment are you allowing to your customers (19:47)
    • How easy is it for your customers to book their reoccurring sessions (22:46)

    Additional Resources:

    Register for the Fitness Growth Summit

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there&#39;s little friction for people to purchase your services and join your gym. Use today&#39;s tactical episode to increase the number of clients you&#39;re onboarding each month!</p><p>There are so many variables in the process between somebody first hearing about you and them giving you their money and working with you over the long term. As a gym owner, you should constantly look at the customer&#39;s journey because there&#39;s always great new things coming out that can help make the journey easier - for you and the client. </p><p>If you are making it difficult for people to give you their money, then there&#39;s a problem, and you need to work on it. As a gym owner, you should be giving yourself the best opportunity to win the business by fixing the key areas a customer is likely to encounter problems. </p><p>Nowadays, people are pressed for time and don’t want to go through extra hurdles to do business with you. Take a moment and walk through the customer&#39;s journey, and ensure it’s as easy as possible for somebody to do business with you.</p><p>Click play on this episode to learn more about the key areas where customers encounter the most friction while trying to buy your services. </p><p><strong>Key Takeaways</strong></p><ul><li>How hard is it for people to give you their information (04:36)</li><li>How do your prospects interact with your website (06:59)</li><li>Is it easy for people to meet with you (09:45)</li><li>Why making customers do a trial or a beginner course is a bad idea (12:20)</li><li>Having layers of membership in the business to serve more customers (13:59)</li><li>Don&#39;t make it easy for your customers to quit (15:10)</li><li>How easy is your billing process on your customers (17:20)</li><li>What forms of payment are you allowing to your customers (19:47)</li><li>How easy is it for your customers to book their reoccurring sessions (22:46)</li></ul><p><strong>Additional Resources:</strong></p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d3228ef5-7ca5-4747-96a8-de40b9307f5b https://built-to-grow.simplecast.com/episodes/is-it-hard-to-become-a-member-at-your-gym-oK0vmPbe Tue, 15 Sep 2020 11:00:06 +0000 1739 no     full 5 Things We're Excited About Right Now 5 Things We're Excited About Right Now 153 Tim Lyons and Randy Angsten Tim and Randy share the Top 5 things they're excited about right now. Give today's episode a listen and see what they're working on, what you can take part in, and together let's celebrate growth! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Tim and Randy share the Top 5 things they're excited about right now. Give today's episode a listen and see what they're working on, what you can take part in, and together let's celebrate growth! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In our entrepreneurship journeys, it's tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it is important to take a moment, look back, and be grateful for your successes, no matter how small. In this episode, Tim and Randy share some exciting things happening in their world.

    Among the things that we are most excited about is the free 3-day Keap challenge where we are teaching gym owners the power of automation in their business. So far, we have done it for two weeks and it’s super exciting to see gym owners make money from this free deal. The challenge has gone so well that Keap HQ called Tim and requested him to share what he is doing with other Keap partners.

    We are also pretty excited about the upcoming Fitness Growth Summit. We have some amazing speakers lined up with some presentations that will blow your mind. You won't believe this, but one of the speakers' suggestions from the FGS has helped us convert 19 of the last 21 consultations here at Pulse Fitness. You don’t want to miss that one and learn how you can implement it into your gym as well!

    In addition to these, we are also excited about an entry-level coaching group for gym owners we are coming up with where we'll help these gym owners with strategies and tactics to help them WIN! Tim is also in the middle of a real estate deal for the future home of Pulse Fitness. Lastly, we are excited about our Profit First accounting model we are implementing.

    Key Takeaways

    • The three-day Keap challenge to help gym owners learn the power of automation (02:26)
    • Amazing speakers and presentations from the Fitness Growth Summit (04:31)
    • Coaching group for entry-level gym owners (06:30)
    • Tim's excited about building a shopping center to host Pulse fitness (07:31)
    • Why we are excited about implementing the profit first accounting model (12:21)
    • Tim and Zach are working on an exciting SAS project (16:20)

    Additional Resources:

    Register for the Fitness Growth Summit

    Sign up for the free 3-day Keap challenge 

    Profit First Book

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In our entrepreneurship journeys, it&#39;s tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it is important to take a moment, look back, and be grateful for your successes, no matter how small. In this episode, Tim and Randy share some exciting things happening in their world.</p><p>Among the things that we are most excited about is the free 3-day Keap challenge where we are teaching gym owners the power of automation in their business. So far, we have done it for two weeks and it’s super exciting to see gym owners make money from this free deal. The challenge has gone so well that Keap HQ called Tim and requested him to share what he is doing with other Keap partners.</p><p>We are also pretty excited about the upcoming Fitness Growth Summit. We have some amazing speakers lined up with some presentations that will blow your mind. You won&#39;t believe this, but one of the speakers&#39; suggestions from the FGS has helped us convert 19 of the last 21 consultations here at Pulse Fitness. You don’t want to miss that one and learn how you can implement it into your gym as well!</p><p>In addition to these, we are also excited about an entry-level coaching group for gym owners we are coming up with where we&#39;ll help these gym owners with strategies and tactics to help them WIN! Tim is also in the middle of a real estate deal for the future home of Pulse Fitness. Lastly, we are excited about our Profit First accounting model we are implementing.</p><p><strong>Key Takeaways</strong></p><ul><li>The three-day Keap challenge to help gym owners learn the power of automation (02:26)</li><li>Amazing speakers and presentations from the Fitness Growth Summit (04:31)</li><li>Coaching group for entry-level gym owners (06:30)</li><li>Tim&#39;s excited about building a shopping center to host Pulse fitness (07:31)</li><li>Why we are excited about implementing the profit first accounting model (12:21)</li><li>Tim and Zach are working on an exciting SAS project (16:20)</li></ul><p><strong>Additional Resources:</strong></p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>Sign up for the free 3-day Keap challenge </p><ul><li><a href="http://www.pfmarketingsolutions.com/challenge" rel="nofollow">www.pfmarketingsolutions.com/challenge</a></li></ul><p>Profit First Book</p><ul><li><a href="https://profitfirstbook.com/" rel="nofollow">profitfirstbook.com</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 19dde302-f0cb-4235-9bb7-7b6bf6ec07d2 https://built-to-grow.simplecast.com/episodes/5-things-were-excited-about-right-now-4hPj50n4 Thu, 10 Sep 2020 11:00:09 +0000 1206 no     full 10 Tactics To Improve Your Email Marketing 10 Tactics To Improve Your Email Marketing 152 Tim Lyons and Randy Angsten In this episode, Tim and Randy lay out ten tactics you can implement today that will drastically increase your email marketing effectiveness! Use these tactics in your email campaigns and create more sales! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym In this episode, Tim and Randy lay out ten tactics you can implement today that will drastically increase your email marketing effectiveness! Use these tactics in your email campaigns and create more sales! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to provide value and sell to your customers.

    Even though open rates may have gone lower than they were in the past, there’re ways to increase your email marketing campaign effectiveness. In this episode, Tim and Randy share some valuable strategies and tactics to help you improve your email marketing.  

    The overarching takeaway from this episode is that compared to other marketing platforms, email marketing is FREE! You already own your email list and can market to them over and over. This is part of the powerful strategy of owning your traffic we spoke about in episode 146. 

    If you are ready to take your email marketing to the next level, then click play right now!

    Key Takeaways

    • Improve your consistency to build your following without overdoing the frequency (01:58)
    • Maintain relevance in your emails to your list by segmenting them into different categories (04:12)
    • Ensure your emails are mobile-responsive (05:40)
    • Reduce or limit the number of links and images in your emails (06:32)
    • Make your subject line and preview text a hook to increase open rates (08:49)
    • Deliver great value to your list on a consistent basis so that you can sell to them later (11:32)
    • Tell people what to do next through a Call to Action (14:48)
    • Data-driven campaigns, make sure you check your stats (15:46)
    • Logic-based campaigns always (17:34)
    • Clean and polish your email list every 60-90 days to improve your deliverability rates

    Additional Resources:

    Register for the Fitness Growth Summit

    Episode 75: Is Email Dead?

    https://podcasts.apple.com/gb/podcast/75-is-email-dead/id1457396337?i=1000458744278

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to provide value and sell to your customers.</p><p>Even though open rates may have gone lower than they were in the past, there’re ways to increase your email marketing campaign effectiveness. In this episode, Tim and Randy share some valuable strategies and tactics to help you improve your email marketing.  </p><p>The overarching takeaway from this episode is that compared to other marketing platforms, email marketing is FREE! You already own your email list and can market to them over and over. This is part of the powerful strategy of owning your traffic we spoke about in episode 146. </p><p>If you are ready to take your email marketing to the next level, then click play right now!</p><p><strong>Key Takeaways</strong></p><ul><li>Improve your consistency to build your following without overdoing the frequency (01:58)</li><li>Maintain relevance in your emails to your list by segmenting them into different categories (04:12)</li><li>Ensure your emails are mobile-responsive (05:40)</li><li>Reduce or limit the number of links and images in your emails (06:32)</li><li>Make your subject line and preview text a hook to increase open rates (08:49)</li><li>Deliver great value to your list on a consistent basis so that you can sell to them later (11:32)</li><li>Tell people what to do next through a Call to Action (14:48)</li><li>Data-driven campaigns, make sure you check your stats (15:46)</li><li>Logic-based campaigns always (17:34)</li><li>Clean and polish your email list every 60-90 days to improve your deliverability rates</li></ul><p><strong>Additional Resources:</strong></p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>Episode 75: Is Email Dead?</p><p><a href="https://podcasts.apple.com/gb/podcast/75-is-email-dead/id1457396337?i=1000458744278" rel="nofollow">https://podcasts.apple.com/gb/podcast/75-is-email-dead/id1457396337?i=1000458744278</a></p><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5bf6a968-4731-4b0d-8e7f-6e09071cc317 https://built-to-grow.simplecast.com/episodes/10-tactics-to-improve-your-email-marketing-r8iKUQT9 Tue, 08 Sep 2020 11:00:28 +0000 1583 no     full Free 3-Day Keap Challenge Free 3-Day Keap Challenge 151 Tim Lyons and Randy Angsten Listen in as Tim and Randy introduce you to their brand new FREE 3-day Keap Challenge! In just 1 hour a day over three consecutive days, Tim is going to take you through Keap, teach you the basics of the software, and together you will build-out and launch a past client win-back campaign that will provide you with new memberships for previous clients! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym... Listen in as Tim and Randy introduce you to their brand new FREE 3-day Keap Challenge! In just 1 hour a day over three consecutive days, Tim is going to take you through Keap, teach you the basics of the software, and together you will build-out and launch a past client win-back campaign that will provide you with new memberships for previous clients! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym... As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you the 3-day Keap challenge to help you learn the features and benefits of Keap and how it translates to your fitness business. 

    On day 1 of this challenge, Tim takes you through the basics of Keap and shows you what’s possible when it comes to automation in your fitness business. On day 2, he helps you build a winning campaign while day 3 is all about launching and then analyzing the results. 

    With the right strategy, Keap is a really powerful software for automating your marketing. Try out the 3-day Keap challenge to appreciate just how amazing it is and how you can use it to grow your business.

    Tune in to learn more about the challenge and how you can join for free.

    Key Takeaways

    • You can now sign up for The Fitness Growth Summit (00:21)
    • The 3-day Keap challenge to help you experience automation (02:23)
    • What you do in each of the three days in the challenge (04:20)
    • You have to build strategy into Keap to get it to work for you (07:57)
    • How the challenge helps you see how Keap works without spending anything (08:29)
    • Why you should get Keap from us to get all features and pay less (11:04)

    Additional Resources:

    Register for the Fitness Growth Summit

    Sign up for the free 3-day Keap challenge 

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you the 3-day Keap challenge to help you learn the features and benefits of Keap and how it translates to your fitness business. </p><p>On day 1 of this challenge, Tim takes you through the basics of Keap and shows you what’s possible when it comes to automation in your fitness business. On day 2, he helps you build a winning campaign while day 3 is all about launching and then analyzing the results. </p><p>With the right strategy, Keap is a really powerful software for automating your marketing. Try out the 3-day Keap challenge to appreciate just how amazing it is and how you can use it to grow your business.</p><p>Tune in to learn more about the challenge and how you can join for free.</p><p><strong>Key Takeaways</strong></p><ul><li>You can now sign up for The Fitness Growth Summit (00:21)</li><li>The 3-day Keap challenge to help you experience automation (02:23)</li><li>What you do in each of the three days in the challenge (04:20)</li><li>You have to build strategy into Keap to get it to work for you (07:57)</li><li>How the challenge helps you see how Keap works without spending anything (08:29)</li><li>Why you should get Keap from us to get all features and pay less (11:04)</li></ul><p><strong>Additional Resources:</strong></p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>Sign up for the free 3-day Keap challenge </p><ul><li><a href="http://www.pfmarketingsolutions.com/challenge" rel="nofollow">www.pfmarketingsolutions.com/challenge</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5680cc29-6952-4433-ad84-08066c66849e https://built-to-grow.simplecast.com/episodes/free-3-day-keap-challenge-au0Z7XPM Thu, 03 Sep 2020 11:00:07 +0000 788 no     full The Future Of The Fitness Industry The Future Of The Fitness Industry 150 Tim Lyons and Randy Angsten Tim and Randy celebrate 150 episodes by providing some insight into the direction the fitness industry is headed. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy celebrate 150 episodes by providing some insight into the direction the fitness industry is headed. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re going to see a lot of new strategies and innovations surface.

    There are some gym models that have already bit the dust - one of those is large group training. This model, with a bunch of sweaty people packed into a room no longer seems appealing to the market. From a gym owner’s perspective, this model was already losing its appeal. It was providing a lackluster training experience and the market was being flooded with low-cost competitors. 

    With things like the large group training phasing out, that’s opening the door for online training innovations to prove that this model can really work and become an integral part of all gyms. There are already many people making moves in this area and getting more competitive every day. As a gym owner, you may not be able to compete with some of these products in the market. However, you still need to have some form of live online training for your clients because they’re going to be expecting it.

    Integrated fitness is an area Tim believes has great opportunities in the future. If you’re not familiar with it, integrated fitness means you’re providing a total solution to your clients under one roof. This means having the fitness aspect, nutrition, blood work, physical therapy, total wellness, supplementation, and mindset all integrated into the program to provide a total solution to the client.

    Listen in to the episode and learn some important insights into the future of the fitness industry.

    Key Takeaways

    • Why large group training model or team training model is gone (04:56)
    • Semi-private and one on one personal training is the future (08:55)
    • Innovations and moves in the online fitness training niche (12:07)
    • Why you need to have an online training component to your gym (15:00)
    • Integrated fitness as a solution is a giant opportunity in the future (18:53)
    • Why program based solutions customized to a client will take over from workouts (20:57)
    • Why it is a smart thing to have an outdoor training area in your facility (23:35)
    • The future of fitness data collection and bringing all this data in one custom app (24:18)

    Additional Resources:

    Register for the Fitness Growth Summit

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don't already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re going to see a lot of new strategies and innovations surface.</p><p>There are some gym models that have already bit the dust - one of those is large group training. This model, with a bunch of sweaty people packed into a room no longer seems appealing to the market. From a gym owner’s perspective, this model was already losing its appeal. It was providing a lackluster training experience and the market was being flooded with low-cost competitors. </p><p>With things like the large group training phasing out, that’s opening the door for online training innovations to prove that this model can really work and become an integral part of all gyms. There are already many people making moves in this area and getting more competitive every day. As a gym owner, you may not be able to compete with some of these products in the market. However, you still need to have some form of live online training for your clients because they’re going to be expecting it.</p><p>Integrated fitness is an area Tim believes has great opportunities in the future. If you’re not familiar with it, integrated fitness means you’re providing a total solution to your clients under one roof. This means having the fitness aspect, nutrition, blood work, physical therapy, total wellness, supplementation, and mindset all integrated into the program to provide a total solution to the client.</p><p>Listen in to the episode and learn some important insights into the future of the fitness industry.</p><p><strong>Key Takeaways</strong></p><ul><li>Why large group training model or team training model is gone (04:56)</li><li>Semi-private and one on one personal training is the future (08:55)</li><li>Innovations and moves in the online fitness training niche (12:07)</li><li>Why you need to have an online training component to your gym (15:00)</li><li>Integrated fitness as a solution is a giant opportunity in the future (18:53)</li><li>Why program based solutions customized to a client will take over from workouts (20:57)</li><li>Why it is a smart thing to have an outdoor training area in your facility (23:35)</li><li>The future of fitness data collection and bringing all this data in one custom app (24:18)</li></ul><p><strong>Additional Resources:</strong></p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don&#39;t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a>, or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7985ef6e-4526-4be3-be57-cbed21e9cb33 https://built-to-grow.simplecast.com/episodes/the-future-of-the-fitness-industry-zUroMnGF Tue, 01 Sep 2020 11:00:41 +0000 1894 no     full Market Like This To Make Money Market Like This To Make Money 149 Tim Lyons and Randy Angsten Tim and Randy dive into one of their favorite topics, marketing. Is your marketing potentially hurting your business? Is that ad campaign you're running a winning campaign? Should you scale your ads? Give today's episode a listen and fine-tune your marketing efforts to grow your business and make more money! Tim and Randy dive into one of their favorite topics, marketing. Is your marketing potentially hurting your business? Is that ad campaign you're running a winning campaign? Should you scale your ads? Give today's episode a listen and fine-tune your marketing efforts to grow your business and make more money! The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should NEVER completely cut out your marketing budget. That doesn’t mean you have to always be spending thousands of dollars each month on it, but you must be doing it in some way. That could be paid advertising, content marketing, or something else.

    At Pulse, we’ve double-down on paid marketing in a time when our competitors are stopping. This has led to some serious growth in our gym over the past few months. Even though there is a lot of uncertainty in the world today, people are still interested in fitness and your marketing is what’s going to bring them into your gym. Remember, if they’re not coming to your gym, they’re going to someone else's. 

    A lot of that marketing success we’ve been having has been through paid advertising campaigns. And if there is one thing you need to know about paid advertising campaigns - it’s that once you find a winning ad, you need to scale it. Start small, but once the data is out and the numbers show that it’s a profitable marketing source, press the gas harder and increase the budget. Go all in and double down to get as many clients as you can before everything changes. 

    We hope by the end of this episode you have a clear picture of what you need to do when you find a winning ad campaign.

    Key Takeaways

    • Registration is open for the Fitness growth summit (00:37)
    • Why you should never stop marketing under any circumstances (03:17)
    • Our last $5000 in ad spend generated well over $20,000 (04:57)
    • Making sure your marketing represents your clientele (06:35)
    • Getting to a point where you are self-liquidating your offers with the first month’s return (11:09)
    • Scaling a winning ad campaign to maximize your returns(15:19)
    • How to determine the money you are willing to spend to acquire a client (19:45)

    Additional Resources:

    Register for the Fitness Growth Summit

    ----

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should NEVER completely cut out your marketing budget. That doesn’t mean you have to always be spending thousands of dollars each month on it, but you must be doing it in some way. That could be paid advertising, content marketing, or something else.</p><p>At Pulse, we’ve double-down on paid marketing in a time when our competitors are stopping. This has led to some serious growth in our gym over the past few months. Even though there is a lot of uncertainty in the world today, people are still interested in fitness and your marketing is what’s going to bring them into your gym. Remember, if they’re not coming to your gym, they’re going to someone else&#39;s. </p><p>A lot of that marketing success we’ve been having has been through paid advertising campaigns. And if there is one thing you need to know about paid advertising campaigns - it’s that once you find a winning ad, you need to scale it. Start small, but once the data is out and the numbers show that it’s a profitable marketing source, press the gas harder and increase the budget. Go all in and double down to get as many clients as you can before everything changes. </p><p>We hope by the end of this episode you have a clear picture of what you need to do when you find a winning ad campaign.</p><p><strong>Key Takeaways</strong></p><ul><li>Registration is open for the Fitness growth summit (00:37)</li><li>Why you should never stop marketing under any circumstances (03:17)</li><li>Our last $5000 in ad spend generated well over $20,000 (04:57)</li><li>Making sure your marketing represents your clientele (06:35)</li><li>Getting to a point where you are self-liquidating your offers with the first month’s return (11:09)</li><li>Scaling a winning ad campaign to maximize your returns(15:19)</li><li>How to determine the money you are willing to spend to acquire a client (19:45)</li></ul><p><strong>Additional Resources:</strong></p><p>Register for the Fitness Growth Summit</p><ul><li><a href="http://www.fitnessgrowthsummit.com/" rel="nofollow">www.fitnessgrowthsummit.com/</a></li></ul><p>----</p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d05decc1-e60e-4ec7-843a-8c54d14e6a00 https://built-to-grow.simplecast.com/episodes/market-like-this-to-make-money-x__v2npO Thu, 27 Aug 2020 11:00:08 +0000 1334 no     full Directing Fitness With Zach Columbia Directing Fitness With Zach Columbia 148 Tim Lyons and Randy Angsten Tim and Randy are joined once again by Tim's Fitness Director Zach Columbia to discuss the new launch of his book and coaching program Directing Fitness. This crucial role has been overlooked by many for years but is a pivotal asset if a gym owner has a desire to reduce the time spent in their business. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy are joined once again by Tim's Fitness Director Zach Columbia to discuss the new launch of his book and coaching program Directing Fitness. This crucial role has been overlooked by many for years but is a pivotal asset if a gym owner has a desire to reduce the time spent in their business. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this role to understand what their job entails and have the right perspective around the position. He also highlights how communication between the gym owner and the director of fitness should happen to ensure they are in sync regarding expectations.

    The main message that Zach wants the person the owner has entrusted the director of fitness role to understand is that the gym is an investment, and they have a huge responsibility. He shares some tips that will help the person in this role execute better. The book also highlights some of the problems in the fitness industry and how to solve them.

    The Director of Fitness role allows the gym owner to work themselves out of the day to day operations of the gym. This allows them to concentrate on other things or to scale to multiple locations. It’s very hard to scale and progress if you are working in the business rather than working on the business.

      Key Takeaways

    • Some of the highlights in the book and who should read it (04:07)
    • Why the Director of Fitness is a major role in the gym (06:56)
    • How a gym owner can work themselves out of the business through the fitness director (11:25)
    • Finding the right person to fill the director of fitness position in your gym (14:35)
    • It's hard to scale a business when you're working in the business rather than on the business (19:55)
    • Just because you can doesn't mean you should (23:29)
    • You can't sell a business where the owner is doing everything in the gym (27:22)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this role to understand what their job entails and have the right perspective around the position. He also highlights how communication between the gym owner and the director of fitness should happen to ensure they are in sync regarding expectations.</p><p>The main message that Zach wants the person the owner has entrusted the director of fitness role to understand is that the gym is an investment, and they have a huge responsibility. He shares some tips that will help the person in this role execute better. The book also highlights some of the problems in the fitness industry and how to solve them.</p><p>The Director of Fitness role allows the gym owner to work themselves out of the day to day operations of the gym. This allows them to concentrate on other things or to scale to multiple locations. It’s very hard to scale and progress if you are working in the business rather than working on the business.</p><p>  <strong>Key Takeaways</strong></p><ul><li>Some of the highlights in the book and who should read it (04:07)</li><li>Why the Director of Fitness is a major role in the gym (06:56)</li><li>How a gym owner can work themselves out of the business through the fitness director (11:25)</li><li>Finding the right person to fill the director of fitness position in your gym (14:35)</li><li>It&#39;s hard to scale a business when you&#39;re working in the business rather than on the business (19:55)</li><li>Just because you can doesn&#39;t mean you should (23:29)</li><li>You can&#39;t sell a business where the owner is doing everything in the gym (27:22)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://directingfitness.com/" rel="nofollow">directingfitness.com</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 21b779bf-bdb3-4bcc-b89c-dfd6f2980f89 https://built-to-grow.simplecast.com/episodes/directing-fitness-with-zach-columbia-mIhP_UBk Tue, 25 Aug 2020 11:00:46 +0000 1864 no     full Do You Want Success? Do You Want Success? 147 Tim Lyons and Randy Angsten Tim and Randy lay out some of the most impactful changes you can today that will help position you for sustained growth and success. From the influence you receive from your music choices to the impact your social circle has on your success, what choices are you making that may hinder your success. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy lay out some of the most impactful changes you can today that will help position you for sustained growth and success. From the influence you receive from your music choices to the impact your social circle has on your success, what choices are you making that may hinder your success. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just people, your belief systems are shaped by every input in your life. Music, television, books, social media, everything you spend time on impact your performance. You need to control your input.

    As a gym owner, you should look at what you are doing. Who are the people around you? Which input do you allow in your life? All these things will ultimately impact your growth. Even some family members may negatively affect your growth, as Tim shares with us. You need to disconnect to people who are not lifting you up.

    Once you surround yourself with the right people and get advice that matters to you, you need to take action. This is an area where many people fail, only 2% of people who attend seminars, summits, workshops, etc take action You need to be confident enough to take action. 

    Key Takeaways

    • Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals (02:42)
    • The people you hang out with will either lift you up or drag you down (05:07)
    • How the Iron Circle members are all growing by surrounding themselves with like-minded people (08:22)
    • Disconnecting from family who are negatively impacting your growth (11:03)
    • Categorizing your relationships into 3 minutes, 3 hours and 3 weeks people (12:53)
    • Your network is your net worth (18:02)
    • When you get advice that matter to you, take action (20:15)
    • You are the average of the five people you spend the most time with (22:10)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just people, your belief systems are shaped by every input in your life. Music, television, books, social media, everything you spend time on impact your performance. You need to control your input.</p><p>As a gym owner, you should look at what you are doing. Who are the people around you? Which input do you allow in your life? All these things will ultimately impact your growth. Even some family members may negatively affect your growth, as Tim shares with us. You need to disconnect to people who are not lifting you up.</p><p>Once you surround yourself with the right people and get advice that matters to you, you need to take action. This is an area where many people fail, only 2% of people who attend seminars, summits, workshops, etc take action You need to be confident enough to take action. </p><p><strong>Key Takeaways</strong></p><ul><li>Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals (02:42)</li><li>The people you hang out with will either lift you up or drag you down (05:07)</li><li>How the Iron Circle members are all growing by surrounding themselves with like-minded people (08:22)</li><li>Disconnecting from family who are negatively impacting your growth (11:03)</li><li>Categorizing your relationships into 3 minutes, 3 hours and 3 weeks people (12:53)</li><li>Your network is your net worth (18:02)</li><li>When you get advice that matter to you, take action (20:15)</li><li>You are the average of the five people you spend the most time with (22:10)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6a74ce6b-b21d-45dd-93cb-b0f5a6113d60 https://built-to-grow.simplecast.com/episodes/do-you-want-success-UG2eTKHh Thu, 20 Aug 2020 11:00:04 +0000 1573 no     full Do You Even Own Your Traffic Bro? Do You Even Own Your Traffic Bro? 146 Tim Lyons and Randy Angsten Tim and Randy break down the different types of traffic and what they mean to your business. We've all heard about organic and paid traffic, but what does owned traffic mean and why is it so crucial for the growth of your business? Tim and Randy break down the different types of traffic and what they mean to your business. We've all heard about organic and paid traffic, but what does owned traffic mean and why is it so crucial for the growth of your business? There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is the traffic you get from ads. The third type is traffic you own. This is the traffic from your email lists or your contact database or your CRM.

    Traffic your own is very important for the growth of your business. With this type of traffic, you can run a campaign drive to your offers and generate revenue. You could also nurture, educate, or entertain your list over the long term.

    As a gym owner, you are running ads all the time. However, only a small percentage of people are ready to buy your services right now. Rather than keep running ads all the time, you can convert these leads you get from paid traffic into owned traffic and put them in long term nurturing automation and retargeting. At some point, they’ll be ready to buy.  

    Key Takeaways

    • The three types of traffic and their goals (02:00)
    • Why building traffic you own is very crucial for the growth of your business (02:47)
    • Converting leads from paid traffic to owned traffic for long term nurture (03:23)
    • Earning the trust and respect of your leads before selling to them (05:10)
    • The whole goal of all traffic sources is to convert them to owned traffic (07:01)
    • Why Keap and Infusionsoft are the best CRMs out there (08:31)
    • Statistics show there are up to 10 touchpoints before a customer makes a buying decision (13:21)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is the traffic you get from ads. The third type is traffic you own. This is the traffic from your email lists or your contact database or your CRM.</p><p>Traffic your own is very important for the growth of your business. With this type of traffic, you can run a campaign drive to your offers and generate revenue. You could also nurture, educate, or entertain your list over the long term.</p><p>As a gym owner, you are running ads all the time. However, only a small percentage of people are ready to buy your services right now. Rather than keep running ads all the time, you can convert these leads you get from paid traffic into owned traffic and put them in long term nurturing automation and retargeting. At some point, they’ll be ready to buy.  </p><p><strong>Key Takeaways</strong></p><ul><li>The three types of traffic and their goals (02:00)</li><li>Why building traffic you own is very crucial for the growth of your business (02:47)</li><li>Converting leads from paid traffic to owned traffic for long term nurture (03:23)</li><li>Earning the trust and respect of your leads before selling to them (05:10)</li><li>The whole goal of all traffic sources is to convert them to owned traffic (07:01)</li><li>Why Keap and Infusionsoft are the best CRMs out there (08:31)</li><li>Statistics show there are up to 10 touchpoints before a customer makes a buying decision (13:21)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 95e539ed-00d9-4f9c-978d-8db3609022e7 https://built-to-grow.simplecast.com/episodes/do-you-even-own-your-traffic-bro-wzrlccwM Tue, 18 Aug 2020 11:00:02 +0000 977 no     full Mindset Matters Most Mindset Matters Most 145 Tim Lyons and Randy Angsten A little bit different than our normal platform, Randy takes point on today's episode to deliver to you a glimpse into the coaching provided as part of our Private Client Coaching Program. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit A little bit different than our normal platform, Randy takes point on today's episode to deliver to you a glimpse into the coaching provided as part of our Private Client Coaching Program. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Our coaching program is basically broken up into four areas. Delivery systems, Ascension systems, Conversion systems, and the Attraction systems. We talk about these four areas in great detail and look at your current business, where you are and where you wish to go.

    However, before we get to these four systems, we first do some work on the mindset. Just the same way we build muscle by putting in the work and doing the reps, we also develop our mindsets by putting in some work. This means we have to create more consistency and more discipline.

    We have to build that insurmountable mindset and a willingness to push on even when the fun stops. This is what differentiates business owners who succeed and those who don’t. We have to create habits and routines that push us towards our goals. We have to work on our mindset each day the same way we work on our bodies.

    Tune in to this episode and learn how to train our mindset and adopt habits and routines that propel us towards our goals. 

    Key Takeaways

    • Zach’s book Directing Fitness is out (01:20)
    • Tim named as one of the top 5 fitness business coaches to work with (02:06)
    • Developing an insurmountable mindset and a will to push on when the fun fades (04:07)
    • Getting yourself to a proactive mindset rather than a reactive mindset (06:30)
    • Structure and habits create freedom (07:54)
    • Creating a consistent morning routine that puts you in a proactive state (09:15)
    • Building systems into your business to create opportunities for freedom (15:39)
    • Why a gym owner needs to make quick decisive decisions (17:48)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Our coaching program is basically broken up into four areas. Delivery systems, Ascension systems, Conversion systems, and the Attraction systems. We talk about these four areas in great detail and look at your current business, where you are and where you wish to go.</p><p>However, before we get to these four systems, we first do some work on the mindset. Just the same way we build muscle by putting in the work and doing the reps, we also develop our mindsets by putting in some work. This means we have to create more consistency and more discipline.</p><p>We have to build that insurmountable mindset and a willingness to push on even when the fun stops. This is what differentiates business owners who succeed and those who don’t. We have to create habits and routines that push us towards our goals. We have to work on our mindset each day the same way we work on our bodies.</p><p>Tune in to this episode and learn how to train our mindset and adopt habits and routines that propel us towards our goals. </p><p><strong>Key Takeaways</strong></p><ul><li>Zach’s book Directing Fitness is out (01:20)</li><li>Tim named as one of the top 5 fitness business coaches to work with (02:06)</li><li>Developing an insurmountable mindset and a will to push on when the fun fades (04:07)</li><li>Getting yourself to a proactive mindset rather than a reactive mindset (06:30)</li><li>Structure and habits create freedom (07:54)</li><li>Creating a consistent morning routine that puts you in a proactive state (09:15)</li><li>Building systems into your business to create opportunities for freedom (15:39)</li><li>Why a gym owner needs to make quick decisive decisions (17:48)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://pfmarketingsolutions.com/profit" rel="nofollow">pfmarketingsolutions.com/profit</a></li><li><a href="http://directingfitness.com" rel="nofollow">directingfitness.com</a></li><li><a href="https://finance.yahoo.com/news/top-5-fitness-business-coaches-121500659.html" rel="nofollow">https://finance.yahoo.com/news/top-5-fitness-business-coaches-121500659.html</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b8a7607b-4d35-407e-bee9-e35cb1afb67f https://built-to-grow.simplecast.com/episodes/mindset-matters-most-cXBsiCKS Thu, 13 Aug 2020 11:00:25 +0000 1355 no     full Preparing Your Gym To Sell Preparing Your Gym To Sell 144 Tim Lyons and Randy Angsten Tim and Randy are joined by Max Wagner of WCI Commercial where together the three go into detail as to what buyers are looking for when considering purchasing a business. What is your business worth? Can I even sell my business? Does your business plan have an exit goal? If you find yourself asking these questions, today's episode is a must listen! Tim and Randy are joined by Max Wagner of WCI Commercial where together the three go into detail as to what buyers are looking for when considering purchasing a business. What is your business worth? Can I even sell my business? Does your business plan have an exit goal? If you find yourself asking these questions, today's episode is a must listen! We begin by talking about the things that a buyer looks for when buying a business. A buyer looks for a consistent business that has been around for a while, with systems in place. They also want the financials to be good and pay a lot of attention to the tax returns. Buyers do not want a seller who is heavily involved in the day to day operations of the business. 

    Max advises that you should run your business like you are going to sell it tomorrow. This means working on those things that buyers look at. Buyers will conduct due diligence to look at how the business is being run and ask any questions they have. 

    Have you ever wondered how much your business is worth? We look at the process of valuing a business is valued. It is quite a confusing area, but we try to understand how it is done. One point to note here is that it doesn’t matter how long you have operated the business. The value will be determined using financials of the last three years and year to date.

    Key Takeaways

    • Run your business like you are going to sell it tomorrow (05:01)
    • Why tax returns are the golden ticket to getting a good value for your business (06:14)
    • How buyers conduct their due diligence on the business to figure it how it is run (08:46)
    • Diversifying your lead sources and your marketing (16:03)
    • How a business valuation is done to determine its worth (18:13)
    • Why cash flow is very important when preparing to sell your business and how to get it as high as possible (25:47)
    • Do annual contracts add value to the business? (32:41)
    • Working out an exit strategy and a goal as a gym owner (43:29)

    Additional Resources:

    --

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>We begin by talking about the things that a buyer looks for when buying a business. A buyer looks for a consistent business that has been around for a while, with systems in place. They also want the financials to be good and pay a lot of attention to the tax returns. Buyers do not want a seller who is heavily involved in the day to day operations of the business. </p><p>Max advises that you should run your business like you are going to sell it tomorrow. This means working on those things that buyers look at. Buyers will conduct due diligence to look at how the business is being run and ask any questions they have. </p><p>Have you ever wondered how much your business is worth? We look at the process of valuing a business is valued. It is quite a confusing area, but we try to understand how it is done. One point to note here is that it doesn’t matter how long you have operated the business. The value will be determined using financials of the last three years and year to date.</p><p><strong>Key Takeaways</strong></p><ul><li>Run your business like you are going to sell it tomorrow (05:01)</li><li>Why tax returns are the golden ticket to getting a good value for your business (06:14)</li><li>How buyers conduct their due diligence on the business to figure it how it is run (08:46)</li><li>Diversifying your lead sources and your marketing (16:03)</li><li>How a business valuation is done to determine its worth (18:13)</li><li>Why cash flow is very important when preparing to sell your business and how to get it as high as possible (25:47)</li><li>Do annual contracts add value to the business? (32:41)</li><li>Working out an exit strategy and a goal as a gym owner (43:29)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><strong>Max Wagner - (480) 213 - 7055</strong></li><li><a href="mailto:max@wcibroker.com" rel="nofollow">max@wcibroker.com</a></li></ul><p>--</p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1df534ee-9c3c-4a90-acd3-8b4ca33a779e https://built-to-grow.simplecast.com/episodes/preparing-your-gym-to-sell-E1ENAPGa Tue, 11 Aug 2020 11:00:16 +0000 3016 no     full Do You Own Your Process? Do You Own Your Process? 143 Tim Lyons and Randy Angsten Tim and Randy highlight the current hot topic of outsourcing different processes and aspects of your business to a third party. Together they discuss the pros and cons of putting the control of aspects of your business in the hands of somebody that isn't part of it. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy highlight the current hot topic of outsourcing different processes and aspects of your business to a third party. Together they discuss the pros and cons of putting the control of aspects of your business in the hands of somebody that isn't part of it. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Relying on somebody else to run critical aspects of your gym business like lead generation and lead nurturing doesn’t sound like a good idea. For one, you would face big problems if they were to disappear. Secondly, you don’t know what they are saying to the leads before they walk into your door. They may be promising them something that you can’t deliver.

    As a business owner, you have to own the process. The problem with some gym owners is that they don’t want to do the work. Having processes and systems in a business is a lot of work and you have to be ready to do it. Tim reckons that if you don’t want to do the work, you shouldn’t be in business, to begin with.

    The best way to look at your business as the owner is by making it sellable. Make your business sellable by doing the right things and this includes taking control of aspects such as marketing, delivery of your product, having process and systems, communication, and all other pieces. 

    Key Takeaways

    • Zach Columbia new book, Directing fitness and his new coaching program for fitness directors (00:40)
    • Should you outsource your lead generation and nurturing to a third party? (02:49)
    • The risk of relying on somebody else to control important aspects of your business (04:39)
    • Do you need more leads or do you need better sales systems (09:42)
    • As a gym owner, you should be skeptical to avoid getting burned (15:41)
    • Learning how to run Google Ads yourself without relying on anybody else (17:08)
    • Make your business sellable by doing the right things (21:15)

     

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Relying on somebody else to run critical aspects of your gym business like lead generation and lead nurturing doesn’t sound like a good idea. For one, you would face big problems if they were to disappear. Secondly, you don’t know what they are saying to the leads before they walk into your door. They may be promising them something that you can’t deliver.</p><p>As a business owner, you have to own the process. The problem with some gym owners is that they don’t want to do the work. Having processes and systems in a business is a lot of work and you have to be ready to do it. Tim reckons that if you don’t want to do the work, you shouldn’t be in business, to begin with.</p><p>The best way to look at your business as the owner is by making it sellable. Make your business sellable by doing the right things and this includes taking control of aspects such as marketing, delivery of your product, having process and systems, communication, and all other pieces. </p><p><strong>Key Takeaways</strong></p><ul><li>Zach Columbia new book, Directing fitness and his new coaching program for fitness directors (00:40)</li><li>Should you outsource your lead generation and nurturing to a third party? (02:49)</li><li>The risk of relying on somebody else to control important aspects of your business (04:39)</li><li>Do you need more leads or do you need better sales systems (09:42)</li><li>As a gym owner, you should be skeptical to avoid getting burned (15:41)</li><li>Learning how to run Google Ads yourself without relying on anybody else (17:08)</li><li>Make your business sellable by doing the right things (21:15)</li></ul><p> </p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.directingfitness.com/" rel="nofollow">https://www.directingfitness.com/</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8efec4c0-bc2f-457c-9b7a-7418df61e16b https://built-to-grow.simplecast.com/episodes/do-you-own-your-process-RvI7eESl Thu, 06 Aug 2020 11:00:11 +0000 1435 no     full Dominate Retention Using Automation Dominate Retention Using Automation 142 Tim Lyons and Randy Angsten Tim and Randy dive deep into using Automation to boost retention in your facility. If you're not currently using Automation within your business, give today's episode a listen and learn a system like this can massively increase the effectiveness of your business, while reducing the workload for you and/or your staff. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy dive deep into using Automation to boost retention in your facility. If you're not currently using Automation within your business, give today's episode a listen and learn a system like this can massively increase the effectiveness of your business, while reducing the workload for you and/or your staff. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Customer experience is what differentiates your gym from the rest but you have to ensure that your clients are showing up. When they show up, you offer them the opportunity to get the results they want and this is what customer experience is all about. The main reason why your clients pay you to come to the gym is for you to hold them accountable. They want to get the results but you have to hold them accountable.

    Now, if they are now showing up, you can’t deliver the results and you can’t hold them accountable. Following them up with calls, emails and messages can easily be pushed aside in favor of other tasks in the gym. We have developed an automated system we use here at Pulse Fitness to follow up with the clients when they don’t show up.

    Before we automated this system, we used to have the coaches and front desk staff make the calls and send the messages. This was not working until we created the automation around outreach. This is just one of the many automated systems we have built in the CLA.

    Listen in to learn more about this system and how it helps us hold our clients accountable in a super personal way. 

    Key Takeaways

    • The better your customer experience the more you’ll fight off competition (02:08)
    • Why a gym owner must ensure that clients show up to the gym (02:26)
    • Clients pay you so that you can hold them accountable and deliver results (03:07)
    • How we created automation around outreach and made it super personal (06:30)
    • Our automated system for accountability ensures we get responses 9 times out of 10 (10:48)
    • Automating tasks in the gym that you should be doing on a regular basis but you don’t (13:10
    • How we have built numerous systems such as this one on accountability into the CLA (15:23)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Customer experience is what differentiates your gym from the rest but you have to ensure that your clients are showing up. When they show up, you offer them the opportunity to get the results they want and this is what customer experience is all about. The main reason why your clients pay you to come to the gym is for you to hold them accountable. They want to get the results but you have to hold them accountable.</p><p>Now, if they are now showing up, you can’t deliver the results and you can’t hold them accountable. Following them up with calls, emails and messages can easily be pushed aside in favor of other tasks in the gym. We have developed an automated system we use here at Pulse Fitness to follow up with the clients when they don’t show up.</p><p>Before we automated this system, we used to have the coaches and front desk staff make the calls and send the messages. This was not working until we created the automation around outreach. This is just one of the many automated systems we have built in the CLA.</p><p>Listen in to learn more about this system and how it helps us hold our clients accountable in a super personal way. </p><p><strong>Key Takeaways</strong></p><ul><li>The better your customer experience the more you’ll fight off competition (02:08)</li><li>Why a gym owner must ensure that clients show up to the gym (02:26)</li><li>Clients pay you so that you can hold them accountable and deliver results (03:07)</li><li>How we created automation around outreach and made it super personal (06:30)</li><li>Our automated system for accountability ensures we get responses 9 times out of 10 (10:48)</li><li>Automating tasks in the gym that you should be doing on a regular basis but you don’t (13:10</li><li>How we have built numerous systems such as this one on accountability into the CLA (15:23)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3809bf1e-1e4f-4289-87cd-9279cf232b74 https://built-to-grow.simplecast.com/episodes/dominate-retention-using-automation-EykiBXNP Tue, 04 Aug 2020 11:00:29 +0000 1131 no     full How To Upgrade Clients Coming Out Of The Covid Shutdown How To Upgrade Clients Coming Out Of The Covid Shutdown 141 Tim Lyons and Randy Angsten Tim and Randy share a unique strategy that Tim has used at his facility that's allowed him to give back to those clients that supported him and his facility during shut down but also ascends clients up into high priced packaging by allowing them the opportunity to experience the upgrade for a period of time. Use this strategy for your own business and come out of COVID winning big! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy share a unique strategy that Tim has used at his facility that's allowed him to give back to those clients that supported him and his facility during shut down but also ascends clients up into high priced packaging by allowing them the opportunity to experience the upgrade for a period of time. Use this strategy for your own business and come out of COVID winning big! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates? 

    We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade members who supported us by offering them two months free upgrade to the next higher-priced package. 

    This has worked well for us because we have had some members choosing to remain in the higher-level pricing once the free upgrade is over. The higher-priced packages help them get better results while helping the gym get more revenues. This is a win-win situation for both the client and the gym. 

    Tim highly recommends that you try this strategy to thank your clients for supporting you as well as nurturing them up the higher-priced packages. This will mean more revenues for your gym. 

    Key Takeaways

    • Nurturing clients up the higher-priced packaging where they receive greater results (02:24)
    • How to thank clients who supported you through the shutdown (03:28)
    • Offering an upgrade to the higher-priced package to the clients (05:07)
    • Win-Win situation across the board for the clients and the gym (08:48)
    • Why you should consider raising your rates once you reopen (09:57)
    • Running upgrade challenges at any time in the gym (10:19)
    • Prescribing a higher package for your client for them to achieve greater results (13:35)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates? </p><p>We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade members who supported us by offering them two months free upgrade to the next higher-priced package. </p><p>This has worked well for us because we have had some members choosing to remain in the higher-level pricing once the free upgrade is over. The higher-priced packages help them get better results while helping the gym get more revenues. This is a win-win situation for both the client and the gym. </p><p>Tim highly recommends that you try this strategy to thank your clients for supporting you as well as nurturing them up the higher-priced packages. This will mean more revenues for your gym. </p><p><strong>Key Takeaways</strong></p><ul><li>Nurturing clients up the higher-priced packaging where they receive greater results (02:24)</li><li>How to thank clients who supported you through the shutdown (03:28)</li><li>Offering an upgrade to the higher-priced package to the clients (05:07)</li><li>Win-Win situation across the board for the clients and the gym (08:48)</li><li>Why you should consider raising your rates once you reopen (09:57)</li><li>Running upgrade challenges at any time in the gym (10:19)</li><li>Prescribing a higher package for your client for them to achieve greater results (13:35)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 668e03af-6b29-457e-84f6-1af15a58b51d https://built-to-grow.simplecast.com/episodes/how-to-upgrade-clients-coming-out-of-the-covid-shutdown-qWNB7AFw Thu, 30 Jul 2020 11:00:05 +0000 946 no     full A Different Way For Referrals A Different Way For Referrals 140 Tim Lyons and Randy Angsten We all know that referrals are one of the best ways to grow your business. Tim and Randy share an incredible system that's built into Pulse Fitness that incentivizes clients to refer their friends. Unlike monetarily incentivizing clients (something that doesn't often work), this system makes referring friends easy and in a way THEY truly value! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit We all know that referrals are one of the best ways to grow your business. Tim and Randy share an incredible system that's built into Pulse Fitness that incentivizes clients to refer their friends. Unlike monetarily incentivizing clients (something that doesn't often work), this system makes referring friends easy and in a way THEY truly value! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Every business loves getting referrals. But how can you consistently get referrals without hounding your clients and putting a bad taste in their mouth? Well, in this episode we talk about how we have built an amazing system around this that really helps the gym as well as our clients.

    There is no better time than now to get referrals. Many gyms are in a situation where they have lost business. It’s time to lean on your membership and ask them to support you so that you can continue to serve. Your clients understand this and are ready to help.

    We built a loyalty program that highly incentives referrals. It also rewards other good behaviors and actions in the gym but referrals earn the most points. This whole system is automated. We figured out that our clients were motivated by status more than anything else as a reward  for their points. We created a levels board with six levels where clients can climb based on their points. 

    Tune in to this episode and learn more about our system and how it gets us referrals while driving other behavioral changes we want in the gym. 

    Key Takeaways

    • Why are there is no better time than now for referrals (04:27)
    • Being transparent with your membership regarding the situation we are in (06:29)
    • How we built our loyalty program that incentives clients to refer their friends (12:17)
    • How we use status to motivate our clients in the gym with our levels board (14:49)
    • Our referral numbers in the gym and their conversion rates (16:47):
    • Automating your loyalty and referral program and integrating it to the operations systems (18:08)
    • Rewarding your clients with what they truly value (20:02)
    • How our system is not just great for referrals but for retention as well (25:48)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Every business loves getting referrals. But how can you consistently get referrals without hounding your clients and putting a bad taste in their mouth? Well, in this episode we talk about how we have built an amazing system around this that really helps the gym as well as our clients.</p><p>There is no better time than now to get referrals. Many gyms are in a situation where they have lost business. It’s time to lean on your membership and ask them to support you so that you can continue to serve. Your clients understand this and are ready to help.</p><p>We built a loyalty program that highly incentives referrals. It also rewards other good behaviors and actions in the gym but referrals earn the most points. This whole system is automated. We figured out that our clients were motivated by status more than anything else as a reward  for their points. We created a levels board with six levels where clients can climb based on their points. </p><p>Tune in to this episode and learn more about our system and how it gets us referrals while driving other behavioral changes we want in the gym. </p><p><strong>Key Takeaways</strong></p><ul><li>Why are there is no better time than now for referrals (04:27)</li><li>Being transparent with your membership regarding the situation we are in (06:29)</li><li>How we built our loyalty program that incentives clients to refer their friends (12:17)</li><li>How we use status to motivate our clients in the gym with our levels board (14:49)</li><li>Our referral numbers in the gym and their conversion rates (16:47):</li><li>Automating your loyalty and referral program and integrating it to the operations systems (18:08)</li><li>Rewarding your clients with what they truly value (20:02)</li><li>How our system is not just great for referrals but for retention as well (25:48)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6210d5ff-3238-439e-976e-1a9618aa5661 https://built-to-grow.simplecast.com/episodes/a-different-way-for-referrals-XtCfP0Hi Tue, 28 Jul 2020 11:00:22 +0000 1797 no     full Staffing For The Semi-Private Training Model Staffing For The Semi-Private Training Model 139 Tim Lyons and Randy Angsten Tim and Randy give insight as to what your staffing structure should look like if your primary service is Semi-Private Training. To ensure you're providing the most value possible for your clients as well as maximizing profitability for the business, implement this staffing structure into your gym. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy give insight as to what your staffing structure should look like if your primary service is Semi-Private Training. To ensure you're providing the most value possible for your clients as well as maximizing profitability for the business, implement this staffing structure into your gym. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Staffing for a semi-private model is not hard. We have primarily three roles that you will need as you grow and scale to multiple locations. The first role is the fitness director role. This is a very important role in any gym. This is the person in charge of the gym and acts and thinks like the owner. His primary duty among others is the sales process. He is also the person who the clients consult for any queries they have. The fitness director helps the owner remove themselves from the operations.

    Next up is the program director role. This is the person in charge of workout programs and other projects in the gym including the promotional work. They are in charge of program design and events. The fitness director manages people while the program director manages the systems.

    The other important role in this model is the training team. These are the coaches who facilitate the workouts. In a semi-private model, they ideally get the programs from the program director or the fitness director. They ensure the client gets a great training experience in the gym. 

    Listen in and learn more about  staffing for the semi-private model  and how to implement this staffing structure as your gym grows. 

    Key Takeaways

    • Why a fitness director is very important to any gym and what his roles are (02:21)
    • How the fitness director thinks and acts like the owner (03:53)
    • The roles of a programs director in the gym (04:47)
    • The training team’s role in facilitating an amazing client experience (06:13)
    • How to determine the ideal ratio of clients to coach in a semi-private model (08:52)
    • Staffing plan, block scheduling and remuneration for the training team (09:36)
    • Having a team approach so that any client can training with any coach (12:35)
    • Incentivizing your staff to bring their best foot forward (13:18)
    • Why you need to have job descriptions for each role on paper (21:43)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

     

    ]]>     <p>Staffing for a semi-private model is not hard. We have primarily three roles that you will need as you grow and scale to multiple locations. The first role is the fitness director role. This is a very important role in any gym. This is the person in charge of the gym and acts and thinks like the owner. His primary duty among others is the sales process. He is also the person who the clients consult for any queries they have. The fitness director helps the owner remove themselves from the operations.</p><p>Next up is the program director role. This is the person in charge of workout programs and other projects in the gym including the promotional work. They are in charge of program design and events. The fitness director manages people while the program director manages the systems.</p><p>The other important role in this model is the training team. These are the coaches who facilitate the workouts. In a semi-private model, they ideally get the programs from the program director or the fitness director. They ensure the client gets a great training experience in the gym. </p><p>Listen in and learn more about  staffing for the semi-private model  and how to implement this staffing structure as your gym grows. </p><p><strong>Key Takeaways</strong></p><ul><li>Why a fitness director is very important to any gym and what his roles are (02:21)</li><li>How the fitness director thinks and acts like the owner (03:53)</li><li>The roles of a programs director in the gym (04:47)</li><li>The training team’s role in facilitating an amazing client experience (06:13)</li><li>How to determine the ideal ratio of clients to coach in a semi-private model (08:52)</li><li>Staffing plan, block scheduling and remuneration for the training team (09:36)</li><li>Having a team approach so that any client can training with any coach (12:35)</li><li>Incentivizing your staff to bring their best foot forward (13:18)</li><li>Why you need to have job descriptions for each role on paper (21:43)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p><p> </p> cc95f3c4-0709-4ff3-8940-c02b2be1bfac https://built-to-grow.simplecast.com/episodes/staffing-for-the-semi-private-training-model-F6LOJ_zP Thu, 23 Jul 2020 11:00:31 +0000 1512 no     full Semi-Private Programming - Make More Money With Semi-Private Training Semi-Private Programming - Make More Money With Semi-Private Training 138 Tim Lyons and Randy Angsten Tim and Randy break down what programming client workouts look like in a Semi-Private training model. If you offer semi-private training or are considering it, today's episode is a MUST listen! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy break down what programming client workouts look like in a Semi-Private training model. If you offer semi-private training or are considering it, today's episode is a MUST listen! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Are you having trouble transitioning to semi-private training? We get this question a lot in our business talk with fitness professionals Facebook group. In this episode, we share some of the things we do here at Pulse Fitness. To begin with, you have to make it clear with the marketing and initial consultation that it is semi-private training, not small group training.

    The workouts need to be done diligently for semi-private training. Each client gets their own customized workouts based on their goals. Having a system in place that helps with this will help any the coach with the workouts and the needs of every client and train them accordingly. With this, every client can train with any coach and they will get a standardized experience.

    One more thing that you’ll need to do is to decide the number of clients per coach. Tim recommends you start with three per coach and progress from there. Here at Pulse, we are doing six clients to one coach but we have progressed from four since we started this model 10 years ago.

    Listen in to this episode and learn how semi-private training model works and how we can help you transition the right way and faster. 

    Key Takeaways

    • Making it clear with your marketing that you do semi-private training not small group training (04:18)
    • Customizing workouts for each client diligently based on the goals (07:30)
    • Giving clients a standardized experience no matter the coach (11:37)
    • It is important to have programming coming from the facility rather from the individual coaches (12:47)
    • How to determine the ratio of clients to coach in a semi-private training model (13:05)
    • Making sure your coaches are delivering value to your clients in this model (18:11)
    • Why clients love and only say positive things about semi-private training (21:29)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Are you having trouble transitioning to semi-private training? We get this question a lot in our business talk with fitness professionals Facebook group. In this episode, we share some of the things we do here at Pulse Fitness. To begin with, you have to make it clear with the marketing and initial consultation that it is semi-private training, not small group training.</p><p>The workouts need to be done diligently for semi-private training. Each client gets their own customized workouts based on their goals. Having a system in place that helps with this will help any the coach with the workouts and the needs of every client and train them accordingly. With this, every client can train with any coach and they will get a standardized experience.</p><p>One more thing that you’ll need to do is to decide the number of clients per coach. Tim recommends you start with three per coach and progress from there. Here at Pulse, we are doing six clients to one coach but we have progressed from four since we started this model 10 years ago.</p><p>Listen in to this episode and learn how semi-private training model works and how we can help you transition the right way and faster. </p><p><strong>Key Takeaways</strong></p><ul><li>Making it clear with your marketing that you do semi-private training not small group training (04:18)</li><li>Customizing workouts for each client diligently based on the goals (07:30)</li><li>Giving clients a standardized experience no matter the coach (11:37)</li><li>It is important to have programming coming from the facility rather from the individual coaches (12:47)</li><li>How to determine the ratio of clients to coach in a semi-private training model (13:05)</li><li>Making sure your coaches are delivering value to your clients in this model (18:11)</li><li>Why clients love and only say positive things about semi-private training (21:29)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 958cc718-b140-4f82-98cb-81571dd48642 https://built-to-grow.simplecast.com/episodes/semi-private-programming-make-more-money-with-semi-private-training-Yk_ikQ_t Tue, 21 Jul 2020 11:00:11 +0000 1714 no     full Take Action In These Areas Today And Grow Your Fitness Business Take Action In These Areas Today And Grow Your Fitness Business 137 Tim Lyons and Randy Angsten Tim and Randy explain areas of business you should be focused on while you have additional downtime to ensure that you come out of this pandemic ahead and ready for massive growth when clients can return. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy explain areas of business you should be focused on while you have additional downtime to ensure that you come out of this pandemic ahead and ready for massive growth when clients can return. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit What are you doing with your time during this downtime? It is a great time to take a deeper look at the business and identify major weaknesses. Even if the problem seems big, do not get stuck and hope for the best. Start tackling it today.

    There are many areas in the business which you can improve. It may be the operations, accounting, sales, marketing, systems, taxes, or client experience. The problem many gym owners face is that they focus more on the training part and ignore other areas of the business. Training is just a small part of the fitness business, the other areas are just as important. These other areas are what will differentiate you from the other gyms down the road.

    There are different things you can do right now. Take a deep look at the business as a whole and start working. Client experience is particularly very important. How the client interacts with your business right from the parking to when they leave the door. Take a look at that and make improvements to it.

    Listen in to this episode and learn how you can dive in and address the different areas of your fitness business during this time so that when clients can come back, you are ready for growth.

    Key Takeaways

    • Are you spending the downtime to improve your business (01:46)
    • Even if the problem is big, don’t get stuck, tackle it right now to move the needle forward (03:54)
    • Reoccurring revenue is the lifeblood of cash flow (06:35)
    • Do not sit on your butt and hope for the best (09:19)
    • Working on the client experience in your gym (11:29)
    • Workouts and movement patterns are just a small part of your business (12:30)
    • Improving the systems and processes in your fitness business (13:56)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>What are you doing with your time during this downtime? It is a great time to take a deeper look at the business and identify major weaknesses. Even if the problem seems big, do not get stuck and hope for the best. Start tackling it today.</p><p>There are many areas in the business which you can improve. It may be the operations, accounting, sales, marketing, systems, taxes, or client experience. The problem many gym owners face is that they focus more on the training part and ignore other areas of the business. Training is just a small part of the fitness business, the other areas are just as important. These other areas are what will differentiate you from the other gyms down the road.</p><p>There are different things you can do right now. Take a deep look at the business as a whole and start working. Client experience is particularly very important. How the client interacts with your business right from the parking to when they leave the door. Take a look at that and make improvements to it.</p><p>Listen in to this episode and learn how you can dive in and address the different areas of your fitness business during this time so that when clients can come back, you are ready for growth.</p><p><strong>Key Takeaways</strong></p><ul><li>Are you spending the downtime to improve your business (01:46)</li><li>Even if the problem is big, don’t get stuck, tackle it right now to move the needle forward (03:54)</li><li>Reoccurring revenue is the lifeblood of cash flow (06:35)</li><li>Do not sit on your butt and hope for the best (09:19)</li><li>Working on the client experience in your gym (11:29)</li><li>Workouts and movement patterns are just a small part of your business (12:30)</li><li>Improving the systems and processes in your fitness business (13:56)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/workshop" rel="nofollow">www.winninggym.com/workshop</a></li><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 06a6f94c-4d39-4ef1-9ef9-19d05bfcdfb7 https://built-to-grow.simplecast.com/episodes/take-action-in-these-areas-today-and-grow-your-fitness-business-Ss7_gJqL Thu, 16 Jul 2020 11:00:03 +0000 1085 no     full Using Google Ads To Grow Your Fitness Business Using Google Ads To Grow Your Fitness Business 136 Tim Lyons and Randy Angsten Tim and Randy are always sharing their belief of having multiple poles in the water to be able to consistently grow your business. With Google's new Smart Campaigns, you can now successfully (and very easily) launch Google Ads in order to find leads with higher levels of intent! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy are always sharing their belief of having multiple poles in the water to be able to consistently grow your business. With Google's new Smart Campaigns, you can now successfully (and very easily) launch Google Ads in order to find leads with higher levels of intent! - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit If you are wondering what you should be doing for marketing, give today’s episode a listen. We break down the differences between Facebook ads and Google ads. We also talk about Google’s smart campaign feature which is excellent for marketing. For our case, we have transitioned over to Google ads where we are seeing more success. 

    Facebook ads are good for targeting specific demographics. The problem with this is that the user may not have the intent. The user may not be interested in the ad. This is the opposite of Google. They may not have the data on demographics that Facebook has but your ad will appear to people who are actively searching the keywords that fit the criteria of your ad. 

    Google has a feature called smart campaigns that helps launch an ad very quickly and easily. You can launch an ad within 2 minutes and the cost per click is very low. We tried it and the cost per click was 50 cents, which is much lower than Facebook ads.  If you haven’t tried it, try it now. 

    Key Takeaways

    • Update on the state of gyms in Arizona (00:35)
    • Announcement on the fitness growth summit (04:19)
    • The pros and cons of using Facebook ads (07:17)
    • Why Google ads is powerful in targeting a person interested in your service (08:05)
    • The ROI for Google ads is much higher than that of Facebook ads (09:00)
    • How to use the Google Smart Campaign feature (10:05)
    • Having a lead form on your website to capture those leads that will come your way (13:39)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>If you are wondering what you should be doing for marketing, give today’s episode a listen. We break down the differences between Facebook ads and Google ads. We also talk about Google’s smart campaign feature which is excellent for marketing. For our case, we have transitioned over to Google ads where we are seeing more success. </p><p>Facebook ads are good for targeting specific demographics. The problem with this is that the user may not have the intent. The user may not be interested in the ad. This is the opposite of Google. They may not have the data on demographics that Facebook has but your ad will appear to people who are actively searching the keywords that fit the criteria of your ad. </p><p>Google has a feature called smart campaigns that helps launch an ad very quickly and easily. You can launch an ad within 2 minutes and the cost per click is very low. We tried it and the cost per click was 50 cents, which is much lower than Facebook ads.  If you haven’t tried it, try it now. </p><p><strong>Key Takeaways</strong></p><ul><li>Update on the state of gyms in Arizona (00:35)</li><li>Announcement on the fitness growth summit (04:19)</li><li>The pros and cons of using Facebook ads (07:17)</li><li>Why Google ads is powerful in targeting a person interested in your service (08:05)</li><li>The ROI for Google ads is much higher than that of Facebook ads (09:00)</li><li>How to use the Google Smart Campaign feature (10:05)</li><li>Having a lead form on your website to capture those leads that will come your way (13:39)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f7aecc5b-9941-4d15-96dd-ee2c070a5ce7 https://built-to-grow.simplecast.com/episodes/using-google-ads-to-grow-your-fitness-business-vtymWVPT Tue, 14 Jul 2020 11:00:15 +0000 1051 no     full 135: Is Your Gym A Business Or A Hobby 135: Is Your Gym A Business Or A Hobby 135 Tim Lyons and Randy Angsten Tim and Randy lay out the major differences between running a business with intent, and showing up to a place of business each day and facilitating your hobby. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy lay out the major differences between running a business with intent, and showing up to a place of business each day and facilitating your hobby. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit The first thing you need to understand if you are to run a fitness business is who you want to serve. To understand the type of client you want to train, you have to look at the bigger picture of who is in your market and how many people you can attract with your model.  This is a business decision that you make early on.

    Some gym owners do not want to look at the accounting side of the business. You have to understand the balance sheet, P&L, income versus expenses numbers in detail. This is the health of your business and ultimately your score. It shows how well or bad you are doing.

    Another thing that determines if you are running a business or a hobby is whether you, as a gym owner do everything yourself. To run a business, you need systems. You need to automate, delegate, and eliminate tasks. Your business should be able to run without you. You also need to prepare job descriptions for your staff. Lastly, you need an effective business model. 

    Listen in to this episode and learn more about running a profitable gym business ad how we can help you with this. 

    Key Takeaways

    • Knowing who you want to serve in your fitness business (05:34)
    • Why gym owners deserve to make a profit while serving people (08:04)
    • If you want to run a gym business, you have to understand the accounting side of it (09:48)
    • Spending money to make more money (10:25)
    • Gym owners should automate, delegate and eliminate tasks (14:35)
    • Creating job descriptions and systems for your gym staff (16:13)
    • Having systems and a solid business model to run your fitness business (20:36)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>The first thing you need to understand if you are to run a fitness business is who you want to serve. To understand the type of client you want to train, you have to look at the bigger picture of who is in your market and how many people you can attract with your model.  This is a business decision that you make early on.</p><p>Some gym owners do not want to look at the accounting side of the business. You have to understand the balance sheet, P&amp;L, income versus expenses numbers in detail. This is the health of your business and ultimately your score. It shows how well or bad you are doing.</p><p>Another thing that determines if you are running a business or a hobby is whether you, as a gym owner do everything yourself. To run a business, you need systems. You need to automate, delegate, and eliminate tasks. Your business should be able to run without you. You also need to prepare job descriptions for your staff. Lastly, you need an effective business model. </p><p>Listen in to this episode and learn more about running a profitable gym business ad how we can help you with this. </p><p><strong>Key Takeaways</strong></p><ul><li>Knowing who you want to serve in your fitness business (05:34)</li><li>Why gym owners deserve to make a profit while serving people (08:04)</li><li>If you want to run a gym business, you have to understand the accounting side of it (09:48)</li><li>Spending money to make more money (10:25)</li><li>Gym owners should automate, delegate and eliminate tasks (14:35)</li><li>Creating job descriptions and systems for your gym staff (16:13)</li><li>Having systems and a solid business model to run your fitness business (20:36)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 83f5bcc1-bd9a-4c26-a21d-e36f841267d8 https://built-to-grow.simplecast.com/episodes/135-is-your-gym-a-business-or-a-hobby-uaNFElxY Thu, 09 Jul 2020 11:00:07 +0000 1634 no     full 134: How To Be More Profitable Per Hour In Your Fitness Business 134: How To Be More Profitable Per Hour In Your Fitness Business 134 Tim Lyons and Randy Angsten Tim and Randy break down how to maximize the profitability of each hour in your fitness business. Together, they discuss the different training models and the potential revenue per hour in each model. If you're looking to increase the profitability of your fitness business without increasing work, give today's episode a listen. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy break down how to maximize the profitability of each hour in your fitness business. Together, they discuss the different training models and the potential revenue per hour in each model. If you're looking to increase the profitability of your fitness business without increasing work, give today's episode a listen. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Most gym owners don’t think about maximizing their revenues and increasing their profitability initially when they open their gym. They just want to open and start helping people. However, at some point, as they get deeper into the business, they start thinking more about the value of their time and how they can maximize their profitability.

    This might lead to transitioning your fitness model from what you are currently offering to a more profitable one. Some gym owners are fearful of changing their model even when their current one is not serving them. They have some self-limiting beliefs. They are afraid of the unknown.

    In any gym, you only have so many hours to train clients. At our gym, we do it from five in the morning to nine in the evening. That is 13-hour time slots minus the noon slot where we don’t do any training. Maximizing your revenue during the hours you are open will increase your profitability, which will help you serve your clients even better. In our case, semi-private training makes the most sense for maximizing revenue per hour.

    Tune in to this episode and get to hear more about the different fitness models and their revenue per hour. You will also learn more about how we can help you transition from one model to another to increase your profitability.

    Key Takeaways

    • Do you know the value of your time as a gym owner (01:26)
    • Why some gym owners are afraid to transition to a more profitable fitness model (03:06)
    • Different fitness models and their revenue per hour numbers (06:15)
    • How the semi-private training offers the client the best experience while being the most profitable (08:06)
    • Why you should be looking at your profitability versus gross income harder at this time (13:42)
    • All gym owners should focus on profitability to be able to serve more clients (15:28)
    • Cons of semi-private training model (19:25)
    • It’s not about the number of clients but the revenue (26:01)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Most gym owners don’t think about maximizing their revenues and increasing their profitability initially when they open their gym. They just want to open and start helping people. However, at some point, as they get deeper into the business, they start thinking more about the value of their time and how they can maximize their profitability.</p><p>This might lead to transitioning your fitness model from what you are currently offering to a more profitable one. Some gym owners are fearful of changing their model even when their current one is not serving them. They have some self-limiting beliefs. They are afraid of the unknown.</p><p>In any gym, you only have so many hours to train clients. At our gym, we do it from five in the morning to nine in the evening. That is 13-hour time slots minus the noon slot where we don’t do any training. Maximizing your revenue during the hours you are open will increase your profitability, which will help you serve your clients even better. In our case, semi-private training makes the most sense for maximizing revenue per hour.</p><p>Tune in to this episode and get to hear more about the different fitness models and their revenue per hour. You will also learn more about how we can help you transition from one model to another to increase your profitability.</p><p><strong>Key Takeaways</strong></p><ul><li>Do you know the value of your time as a gym owner (01:26)</li><li>Why some gym owners are afraid to transition to a more profitable fitness model (03:06)</li><li>Different fitness models and their revenue per hour numbers (06:15)</li><li>How the semi-private training offers the client the best experience while being the most profitable (08:06)</li><li>Why you should be looking at your profitability versus gross income harder at this time (13:42)</li><li>All gym owners should focus on profitability to be able to serve more clients (15:28)</li><li>Cons of semi-private training model (19:25)</li><li>It’s not about the number of clients but the revenue (26:01)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 190c5672-3577-4fcf-94a4-6494e4577e8e https://built-to-grow.simplecast.com/episodes/134-how-to-be-more-profitable-per-hour-in-your-fitness-business-IGPIHeO0 Tue, 07 Jul 2020 11:00:12 +0000 1704 no     full 133: Understanding The Value Ladder In Your Fitness Business 133: Understanding The Value Ladder In Your Fitness Business 133 Tim Lyons and Randy Angsten Tim and Randy break down and dissect the value ladder in Tim's gym Pulse Fitness and explain why it's so crucial for maximizing profitability for your business. They also discuss systems in place for ascending clients up your value ladder to provide them with a greater result, while the business becomes more profitable. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy break down and dissect the value ladder in Tim's gym Pulse Fitness and explain why it's so crucial for maximizing profitability for your business. They also discuss systems in place for ascending clients up your value ladder to provide them with a greater result, while the business becomes more profitable. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder is when you get your client into your ecosystem and gradually ascend them into the higher price tiers where they can get the most help.

    In your fitness business model, you should have layers of service so that you are offering your clients the opportunities to get a different level of service. This allows you to grow your business and increase your profitability without necessarily adding in more clients.

    As a business owner, you shouldn’t view the value ladder as just a way of making more money, rather as a way to help your clients better achieve their goals. At higher price points, they should receive better results. It could be customized programs or individualized attention. The user experience goes up as they go up the value ladder. 

    Listen in to this episode and hear more about how you can ascend your clients up the value ladder to maximize profitability and provide greater results to your clients

    Key Takeaways

    • How important is a value ladder to your business (02:48)
    • Examples of a value ladder in a fitness business (03:41)
    • Why you should improve the client’s experience as they move up the value ladder (07:54)
    • Ascending potential clients up the value ladder in the type of content you offer (10:56)
    • Leveraging quizzes to get leads (14:17)
    • How we can help you transition your fitness business model (16:50)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder is when you get your client into your ecosystem and gradually ascend them into the higher price tiers where they can get the most help.</p><p>In your fitness business model, you should have layers of service so that you are offering your clients the opportunities to get a different level of service. This allows you to grow your business and increase your profitability without necessarily adding in more clients.</p><p>As a business owner, you shouldn’t view the value ladder as just a way of making more money, rather as a way to help your clients better achieve their goals. At higher price points, they should receive better results. It could be customized programs or individualized attention. The user experience goes up as they go up the value ladder. </p><p>Listen in to this episode and hear more about how you can ascend your clients up the value ladder to maximize profitability and provide greater results to your clients</p><p><strong>Key Takeaways</strong></p><ul><li>How important is a value ladder to your business (02:48)</li><li>Examples of a value ladder in a fitness business (03:41)</li><li>Why you should improve the client’s experience as they move up the value ladder (07:54)</li><li>Ascending potential clients up the value ladder in the type of content you offer (10:56)</li><li>Leveraging quizzes to get leads (14:17)</li><li>How we can help you transition your fitness business model (16:50)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/summit" rel="nofollow">www.pfmarketingsolutions.com/summit</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2954b8cd-85c3-4d6a-84ac-01236056cf38 https://built-to-grow.simplecast.com/episodes/133-understanding-the-value-ladder-in-your-fitness-business-Zv3zbPSH Thu, 02 Jul 2020 11:00:25 +0000 1307 no     full 132: Do The Right Thing For Your Fitness Business 132: Do The Right Thing For Your Fitness Business 132 Tim Lyons and Randy Angsten Tim and Randy discuss some unique situations the business has presented and the choices that were made in handling them. When problems arise, doing the right thing, even if that means going above and beyond and potentially losing money in the interim, will more often than not lead to success in the long run. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy discuss some unique situations the business has presented and the choices that were made in handling them. When problems arise, doing the right thing, even if that means going above and beyond and potentially losing money in the interim, will more often than not lead to success in the long run. - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, we talk about integrity and doing the right thing in business and in life. So many businesses especially in the digital marketing space are falling short on integrity. They fail to do the right thing. However, most fitness businesses have integrity which is a good thing. Most gym owners want to help people.

    Tim gives an example of how he hired a company to do some explainer videos. The company despite numerous delays and being four weeks late submitted a horrible final product. More time to work on it and still the guy doesn’t come up with anything and doesn’t refund the money despite acknowledging that he didn’t deliver.

    Coming back to the fitness industry, running your business with integrity should your guiding principle. It will serve you for years to come. Doing the right thing for your clients and having the mentality that you are there to serve them. 

    Do not always look at the money and the contracts, some situations call for empathy. We look at several situations in the gym where we have had to do the right thing even if it means losing money but ultimately, you earn the client’s trust

    Key Takeaways

    • How you do the small things in life is how you do the big things (01:53)
    • A bad experience with a person with no integrity in the digital marketing space (02:43)
    • Handling a situation in the gym where a client wants to cancel a contract (08:07)
    • Why you need to honor all your commitments (13:55)
    • Doing the right thing always even when you are not under the microscope (17:43)
    • Viewing your business through the lens of serving your clients (22:51)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, we talk about integrity and doing the right thing in business and in life. So many businesses especially in the digital marketing space are falling short on integrity. They fail to do the right thing. However, most fitness businesses have integrity which is a good thing. Most gym owners want to help people.</p><p>Tim gives an example of how he hired a company to do some explainer videos. The company despite numerous delays and being four weeks late submitted a horrible final product. More time to work on it and still the guy doesn’t come up with anything and doesn’t refund the money despite acknowledging that he didn’t deliver.</p><p>Coming back to the fitness industry, running your business with integrity should your guiding principle. It will serve you for years to come. Doing the right thing for your clients and having the mentality that you are there to serve them. </p><p>Do not always look at the money and the contracts, some situations call for empathy. We look at several situations in the gym where we have had to do the right thing even if it means losing money but ultimately, you earn the client’s trust</p><p><strong>Key Takeaways</strong></p><ul><li>How you do the small things in life is how you do the big things (01:53)</li><li>A bad experience with a person with no integrity in the digital marketing space (02:43)</li><li>Handling a situation in the gym where a client wants to cancel a contract (08:07)</li><li>Why you need to honor all your commitments (13:55)</li><li>Doing the right thing always even when you are not under the microscope (17:43)</li><li>Viewing your business through the lens of serving your clients (22:51)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://winninggym.com/case-study-pcc" rel="nofollow"><strong>ProFit Case Study</strong></a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a21f3bb4-0ecd-4771-a69e-1b8d641bbf1b https://built-to-grow.simplecast.com/episodes/132-do-the-right-thing-for-your-fitness-business-c3nW49_t Tue, 30 Jun 2020 11:00:36 +0000 1541 no     full 131: CrossFit Turmoil 131: CrossFit Turmoil 131 Tim Lyons and Randy Angsten Tim and Randy are joined by former affiliate box owners Chuck Gonzales and Bryan St. Andrews who share their experience leaving the CrossFit brand and the reasons why they did so. Tune in to today's episode and hear how other successful gym owners are making it without an affiliation. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy are joined by former affiliate box owners Chuck Gonzales and Bryan St. Andrews who share their experience leaving the CrossFit brand and the reasons why they did so. Tune in to today's episode and hear how other successful gym owners are making it without an affiliation. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit We begin this episode by sharing our thoughts about the CrossFit situation. The CEO replied to a tweet and many people took exception to his reply. Some people thought that his comment was racist. Things sort of snowballed from there with further accusations of sexism at the top in CrossFit. All this led to the CEO stepping down and many affiliates seeking to move away from the brand.

    The statistics of gym owners wanting to disaffiliate are huge. In about one week’s time, 1500 gyms wanted to step away from the brand. This is about 10% of the total numbers of Crossfitters and this number may still rise. 

    However, gyms are not disaffiliating because of this one incident. Rather there are many problems with CrossFit and this is like the last straw. Some of the affiliates leaving had one foot of the door and were just looking for an excuse to leave.  As we learn from our guests who had disaffiliated earlier, there are many issues surrounding the brand that some gym owners feel they are better off without it.  

    Tim advises gym owners to take their time to create their own brand that they have control over. As we have said over the last few episodes, this is the best time to make changes due to the disruption caused by Covid. It might be scary at first, but once you take the initial jump, you’ll soon have the confidence to grow and protect your brand.

    Listen in to this exciting episode as we talk about this and so much more including how the fitness industry is transitioning to the digital lightning age. 

    Key Takeaways

    • How the CrossFit situation unfolded (04:20)
    • The latest statistics of CrossFitters wanting to disaffiliate (07:37)
    • Why as a business owner, your choice of words matter even if your intention is not wrong (12:05)
    • Why gyms are not disaffiliating because of this one incident but due to many underlying issues (14:03)
    • Does CrossFit do anything for the affiliates other than the name? (24:09)
    • What gym owners leaving CrossFit need to know about being on their own (36:56)
    • Getting your power and confidence back once you start building your own brand (41:44)
    • Joining a support group of former affiliate box owners (42:46)
    • What’s next for CrossFit and the new CEO (45:46)
    • End of the industrial fitness revolution and beginning of the digital lightning age (49:42)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>We begin this episode by sharing our thoughts about the CrossFit situation. The CEO replied to a tweet and many people took exception to his reply. Some people thought that his comment was racist. Things sort of snowballed from there with further accusations of sexism at the top in CrossFit. All this led to the CEO stepping down and many affiliates seeking to move away from the brand.</p><p>The statistics of gym owners wanting to disaffiliate are huge. In about one week’s time, 1500 gyms wanted to step away from the brand. This is about 10% of the total numbers of Crossfitters and this number may still rise. </p><p>However, gyms are not disaffiliating because of this one incident. Rather there are many problems with CrossFit and this is like the last straw. Some of the affiliates leaving had one foot of the door and were just looking for an excuse to leave.  As we learn from our guests who had disaffiliated earlier, there are many issues surrounding the brand that some gym owners feel they are better off without it.  </p><p>Tim advises gym owners to take their time to create their own brand that they have control over. As we have said over the last few episodes, this is the best time to make changes due to the disruption caused by Covid. It might be scary at first, but once you take the initial jump, you’ll soon have the confidence to grow and protect your brand.</p><p>Listen in to this exciting episode as we talk about this and so much more including how the fitness industry is transitioning to the digital lightning age. </p><p><strong>Key Takeaways</strong></p><ul><li>How the CrossFit situation unfolded (04:20)</li><li>The latest statistics of CrossFitters wanting to disaffiliate (07:37)</li><li>Why as a business owner, your choice of words matter even if your intention is not wrong (12:05)</li><li>Why gyms are not disaffiliating because of this one incident but due to many underlying issues (14:03)</li><li>Does CrossFit do anything for the affiliates other than the name? (24:09)</li><li>What gym owners leaving CrossFit need to know about being on their own (36:56)</li><li>Getting your power and confidence back once you start building your own brand (41:44)</li><li>Joining a support group of former affiliate box owners (42:46)</li><li>What’s next for CrossFit and the new CEO (45:46)</li><li>End of the industrial fitness revolution and beginning of the digital lightning age (49:42)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> cdd3d793-d4f1-4e71-a561-ea05efee7641 https://built-to-grow.simplecast.com/episodes/131-crossfit-turmoil-3DPZZFl2 Thu, 25 Jun 2020 11:00:10 +0000 3462 no     full 130: Covid Positive? Now What? 130: Covid Positive? Now What? 130 Tim Lyons and Randy Angsten Tim and Randy cover the intense, but necessary conversation of what to do in the event either a staff member or client tests positive for Covid-19 at your facility. Listen to today's episode and create the necessary preparation so that if the need ever does arise, you have a plan of action you can immediately move into. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy cover the intense, but necessary conversation of what to do in the event either a staff member or client tests positive for Covid-19 at your facility. Listen to today's episode and create the necessary preparation so that if the need ever does arise, you have a plan of action you can immediately move into. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Once you reopen your gym, there is a possibility that one of your coaches or members ends up testing positive for Covid. This is the reality. It has happened to a few businesses here in Arizona. How you respond to this situation may mean success or failure to your business.

    You need to have a plan in place on how to handle this situation if it ever comes up. Get your team on board about the plan. Once it happens the first thing you need to do is to take extreme accountability of the situation as the business owner. Every decision you take from this point either makes or breaks you. The perception of the marketplace on how you handle the situation is key to the future of your business.

    Transparency is the key thing when dealing with this situation.  You have to make a decision fast. Having an action plan and being prepared will help you in this. Communicating transparently, having protocols in place, and being properly prepared is the way to go about this tricky situation. 

    Key Takeaways

    • Being prepared for the possibility that one of your coaches or members may test positive (05:33)
    • Taking extreme accountability of the situation as a business owner (07:34)
    • Perception of the marketplace on how you handle the situation (09:06)
    • Having an action plan for when staff or a member tests positive (10:48)
    • Dealing with the situation transparently and having everybody get tested (12:16)
    • Shutting down your gym for a while but gaining the trust of your clients (15:49)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Once you reopen your gym, there is a possibility that one of your coaches or members ends up testing positive for Covid. This is the reality. It has happened to a few businesses here in Arizona. How you respond to this situation may mean success or failure to your business.</p><p>You need to have a plan in place on how to handle this situation if it ever comes up. Get your team on board about the plan. Once it happens the first thing you need to do is to take extreme accountability of the situation as the business owner. Every decision you take from this point either makes or breaks you. The perception of the marketplace on how you handle the situation is key to the future of your business.</p><p>Transparency is the key thing when dealing with this situation.  You have to make a decision fast. Having an action plan and being prepared will help you in this. Communicating transparently, having protocols in place, and being properly prepared is the way to go about this tricky situation. </p><p><strong>Key Takeaways</strong></p><ul><li>Being prepared for the possibility that one of your coaches or members may test positive (05:33)</li><li>Taking extreme accountability of the situation as a business owner (07:34)</li><li>Perception of the marketplace on how you handle the situation (09:06)</li><li>Having an action plan for when staff or a member tests positive (10:48)</li><li>Dealing with the situation transparently and having everybody get tested (12:16)</li><li>Shutting down your gym for a while but gaining the trust of your clients (15:49)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9bf97a37-4366-462f-955e-9ac3ee6499d1 https://built-to-grow.simplecast.com/episodes/130-covid-positive-now-what-1BnMpqix Tue, 23 Jun 2020 11:00:22 +0000 1172 no     full 129: The Stinky Client 129: The Stinky Client 129 Tim Lyons and Randy Angsten Tim and Randy share some wild stories of unique client situations and how to address them. Do you have a Debbie Downer? Or what about "the stinky guy"? Sometimes our jobs require us to address uncomfortable situations, give today's episode a listen and learn how to address those situations while building and protecting your tribe! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy share some wild stories of unique client situations and how to address them. Do you have a Debbie Downer? Or what about "the stinky guy"? Sometimes our jobs require us to address uncomfortable situations, give today's episode a listen and learn how to address those situations while building and protecting your tribe! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Many gym owners when starting out will have a hard time choosing clients. You don’t have a lot of clients and it’s hard to say no to any of them even when they aren’t a good fit. However, as your business grows, you get to point when you can choose your ideal client.

    However, cutting ties with clients who are not a good fit is never an easy thing to do. You must hold tough conversations with them. Many gym owners dread doing this but it gets to a point where you must do it for the sake of your other clients and your business.

    The key to holding a tough conversation with a client is first, doing it in person and privately. Do not send a text message or an email. Secondly is coming from a genuine point of care.  Burning bridges is never a good thing to do. Then you need to address the issue at hand. Some of the stuff involved is very sensitive. You have to act decisively. If you have to fire a client, then go ahead and do it.

    Listen in as Tim shares some interesting and some weird client stories from the gym and how he went about addressing them. 

    Key Takeaways

    • The CrossFit situation and future of their affiliates (01:04)
    • Cutting ties with clients that are difficult to work with (05:04)
    • Getting to a point where you can choose which type of client to work with (06:24)
    • Why you should always hold the tough conversations with the client in private (08:36)
    • Some crazy and interesting stories from the gym including a very stinky one (10:56)
    • Addressing a situation swiftly and subjectively but from a genuine point of care (22:31)
    • A pro tip from Tim on how to look at the bigger picture when addressing issues (28:22)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Many gym owners when starting out will have a hard time choosing clients. You don’t have a lot of clients and it’s hard to say no to any of them even when they aren’t a good fit. However, as your business grows, you get to point when you can choose your ideal client.</p><p>However, cutting ties with clients who are not a good fit is never an easy thing to do. You must hold tough conversations with them. Many gym owners dread doing this but it gets to a point where you must do it for the sake of your other clients and your business.</p><p>The key to holding a tough conversation with a client is first, doing it in person and privately. Do not send a text message or an email. Secondly is coming from a genuine point of care.  Burning bridges is never a good thing to do. Then you need to address the issue at hand. Some of the stuff involved is very sensitive. You have to act decisively. If you have to fire a client, then go ahead and do it.</p><p>Listen in as Tim shares some interesting and some weird client stories from the gym and how he went about addressing them. </p><p><strong>Key Takeaways</strong></p><ul><li>The CrossFit situation and future of their affiliates (01:04)</li><li>Cutting ties with clients that are difficult to work with (05:04)</li><li>Getting to a point where you can choose which type of client to work with (06:24)</li><li>Why you should always hold the tough conversations with the client in private (08:36)</li><li>Some crazy and interesting stories from the gym including a very stinky one (10:56)</li><li>Addressing a situation swiftly and subjectively but from a genuine point of care (22:31)</li><li>A pro tip from Tim on how to look at the bigger picture when addressing issues (28:22)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> ed6c8979-1728-493a-9fe2-c7e26d33ada0 https://built-to-grow.simplecast.com/episodes/129-the-stinky-client-d8EcpQ65 Thu, 18 Jun 2020 11:00:32 +0000 1830 no     full 128: How To Win In Your Marketplace Right Now! 128: How To Win In Your Marketplace Right Now! 128 Tim Lyons and Randy Angsten Tim and Randy highlight some winning strategies other gym owners are using right now to gain leads and clients that may still not be comfortable coming in to train in person quite yet. Use these winning strategies to gain leads and potential virtual clients and create the opportunity to train them in person (if applicable) when it's right for them! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy highlight some winning strategies other gym owners are using right now to gain leads and clients that may still not be comfortable coming in to train in person quite yet. Use these winning strategies to gain leads and potential virtual clients and create the opportunity to train them in person (if applicable) when it's right for them! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Some gyms are still closed, not allowed to open yet. This must be hard for you as a gym owner but you must continue building your ecosystem. Acquire as many leads as you can and continue providing value to your clients through virtual training. Once you are allowed to open they will come back.

    For our case, once we reopened, we saw a surge of clients coming back then a drop and now we are getting back around. A few, about 10% are not comfortable coming back yet. A few clients are still on freeze and have chosen to wait but our schedule is still packed. The clients that are still hesitant are still important and as a gym owner, you should look at ways you can meet them where they are. How do you serve them, how do you communicate to them?

    There are some marketing angles you can take to persuade this type of client who is afraid. You can offer them a 30-day program where they train virtually at home. They get to see your coaches and hear from you. The direction of the program is to build trust so as to eventually bring back to the gym at the end of the period. 

    Listen in to hear some other marketing strategies you can apply and how to use lead magnets to get more clients. 

    Key Takeaways

    • The temperature of the marketplace and what’s going on (01:49)
    • How to communicate and serve your clients that are afraid to come to the gym (03:43) 
    • Marketing angles you can take to meet your clients where they are at  (05:42)
    • Why it is important to be transparent with your clients (11:33)
    • How to reach out to your clients once you get the green light to reopen  (18:57)
    • Using lead magnets to get new clients and how to monetize the leads you get  (21:26)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Some gyms are still closed, not allowed to open yet. This must be hard for you as a gym owner but you must continue building your ecosystem. Acquire as many leads as you can and continue providing value to your clients through virtual training. Once you are allowed to open they will come back.</p><p>For our case, once we reopened, we saw a surge of clients coming back then a drop and now we are getting back around. A few, about 10% are not comfortable coming back yet. A few clients are still on freeze and have chosen to wait but our schedule is still packed. The clients that are still hesitant are still important and as a gym owner, you should look at ways you can meet them where they are. How do you serve them, how do you communicate to them?</p><p>There are some marketing angles you can take to persuade this type of client who is afraid. You can offer them a 30-day program where they train virtually at home. They get to see your coaches and hear from you. The direction of the program is to build trust so as to eventually bring back to the gym at the end of the period. </p><p>Listen in to hear some other marketing strategies you can apply and how to use lead magnets to get more clients. </p><p><strong>Key Takeaways</strong></p><ul><li>The temperature of the marketplace and what’s going on (01:49)</li><li>How to communicate and serve your clients that are afraid to come to the gym (03:43) </li><li>Marketing angles you can take to meet your clients where they are at  (05:42)</li><li>Why it is important to be transparent with your clients (11:33)</li><li>How to reach out to your clients once you get the green light to reopen  (18:57)</li><li>Using lead magnets to get new clients and how to monetize the leads you get  (21:26)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 057466e6-1b8a-4a5a-8210-ddeef412e312 https://built-to-grow.simplecast.com/episodes/how-to-win-in-your-marketplace-right-now-_8vXGDAI Tue, 16 Jun 2020 11:00:14 +0000 1787 no     full 127: There's Opportunity Everywhere 127: There's Opportunity Everywhere 127 Tim Lyons and Randy Angsten Tim and Randy step outside of the fitness box for a minute to talk about taking action when an opportunity presents itself. As you move through life, opportunities exist that can help you as an individual better your life, how do you respond when presented with those opportunities? - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy step outside of the fitness box for a minute to talk about taking action when an opportunity presents itself. As you move through life, opportunities exist that can help you as an individual better your life, how do you respond when presented with those opportunities? - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit During turbulent times like these, there are opportunities that you can take advantage of. Things like the stock market offer a great chance to invest when the stocks are low. But as a gym owner, you may feel like this situation has handcuffed you. You've been forced to close the gym and aren't allowed to reopen yet. However, there are numerous opportunities outside of your daily routine.

    Being an opportunist means you are always ready to see opportunities even in a difficult situation. As gym owners, we should not just sit there in our box and wait, because these opportunities are only there for a certain period of time. You should grab any opportunity to grow your business or make some money. There was an opportunity to make as much as 3000% returns on the stock market during this time. In our case, we took advantage of some stocks that are now doing well.

    When an outside of the box opportunity presents itself, you have to take action quickly. You may be wrong, and all opportunities come with some risk, but as an investor, you must be prepared to take risks. 

    One area we are looking at is real estate. We are looking at buying land and putting up a shopping center and getting the gym in there and lease the other spaces. Even though it’s a big risk, this is a big opportunity.

    Listen in to this episode and learn how gym owners can take advantage of some opportunities that will be opening up in the next few months. 

     Key Takeaways

    • Looking for opportunities during turbulent times (01:18)
    • Remaining an opportunist even in difficult times to take advantage of opportunities that arise (02:48)
    • How we jumped into some opportunities in the stock market (06:26)
    • Why Tim is focusing on  real estate and plans for building a shopping center (08:25)
    • Impressing your will upon your environment and your situation (11:59)
    • Talking to other business owners outside your industry to see how they are coping (14:13)
    • How gym owners who have future plans to open up new locations can take advantage of gyms that are closing (18:46)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>During turbulent times like these, there are opportunities that you can take advantage of. Things like the stock market offer a great chance to invest when the stocks are low. But as a gym owner, you may feel like this situation has handcuffed you. You&#39;ve been forced to close the gym and aren&#39;t allowed to reopen yet. However, there are numerous opportunities outside of your daily routine.</p><p>Being an opportunist means you are always ready to see opportunities even in a difficult situation. As gym owners, we should not just sit there in our box and wait, because these opportunities are only there for a certain period of time. You should grab any opportunity to grow your business or make some money. There was an opportunity to make as much as 3000% returns on the stock market during this time. In our case, we took advantage of some stocks that are now doing well.</p><p>When an outside of the box opportunity presents itself, you have to take action <i>quickly</i>. You may be wrong, and all opportunities come with some risk, but as an investor, <i>you must be prepared to take risks</i>. </p><p>One area we are looking at is real estate. We are looking at buying land and putting up a shopping center and getting the gym in there and lease the other spaces. Even though it’s a big risk, this is a big opportunity.</p><p>Listen in to this episode and learn how gym owners can take advantage of some opportunities that will be opening up in the next few months. </p><p><strong> Key Takeaways</strong></p><ul><li>Looking for opportunities during turbulent times (01:18)</li><li>Remaining an opportunist even in difficult times to take advantage of opportunities that arise (02:48)</li><li>How we jumped into some opportunities in the stock market (06:26)</li><li>Why Tim is focusing on  real estate and plans for building a shopping center (08:25)</li><li>Impressing your will upon your environment and your situation (11:59)</li><li>Talking to other business owners outside your industry to see how they are coping (14:13)</li><li>How gym owners who have future plans to open up new locations can take advantage of gyms that are closing (18:46)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8cefe209-f2fc-4781-9b83-e36ece03de4e https://built-to-grow.simplecast.com/episodes/theres-opportunity-everywhere-_jZ3URgo Thu, 11 Jun 2020 11:00:06 +0000 1505 no     full 126: Small But Profitable Model With Fit In 42 126: Small But Profitable Model With Fit In 42 126 Tim Lyons and Randy Angsten Tim and Randy are joined by Gerry and Casey Washack of Fit In 42 to discuss how their new business model is designed to run lean and highly profitable in a comparably smaller facility than most. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy are joined by Gerry and Casey Washack of Fit In 42 to discuss how their new business model is designed to run lean and highly profitable in a comparably smaller facility than most. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit We begin this episode by Gerry taking us through their story from when they started their first gym and how they operated without any systems. They went out of business in 2010 when the economy crashed but later came back with one location. A mastermind they signed up for was the game-changer for them. It taught them systems and how to run a business and the importance of having mentors. Currently, they have 5 gyms in two states.

    Their business model is having smaller facilities and running lean operations in a highly profitable way. This is mainly to avoid the hassle of a big facility with numerous staff and huge expenses which can quickly drain you. They have found great success with their model. As for the training model, they run large group training in a unique way. They call it large group personal training.

    In addition, they have a unique way of opening new locations. They find one superstar coach who has worked with them for some time. This person should be a good person with the right ethics. They groom them to take over the running of a new location. This coach becomes a small partner in the new location and gets a salary and a share of the profits and eventually some equity. This makes them invested in the success of the business. 

    Key Takeaways

    • How Gerry and Casey started their first gym (01:21)
    • Running smaller but highly profitable facilities (08:56)
    • A unique way to scale operations and operate in more locations (13:59)
    • Running large group personal training as their main training model (15:23)
    • Why you should work on improving the client experience in your gym (22:49)
    • How gym owners can look at additional ways to increase their profits (32:55)
    • How gym owners who have been affected by COVID can partner with Gerry and Casey (42:46)
    • How Tim’s CLA helped them manage leads and convert them to clients (46:43)

    Additional Resources:

    --

    • casey@fitin42.com

    --

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>We begin this episode by Gerry taking us through their story from when they started their first gym and how they operated without any systems. They went out of business in 2010 when the economy crashed but later came back with one location. A mastermind they signed up for was the game-changer for them. It taught them systems and how to run a business and the importance of having mentors. Currently, they have 5 gyms in two states.</p><p>Their business model is having smaller facilities and running lean operations in a highly profitable way. This is mainly to avoid the hassle of a big facility with numerous staff and huge expenses which can quickly drain you. They have found great success with their model. As for the training model, they run large group training in a unique way. They call it large group personal training.</p><p>In addition, they have a unique way of opening new locations. They find one superstar coach who has worked with them for some time. This person should be a good person with the right ethics. They groom them to take over the running of a new location. This coach becomes a small partner in the new location and gets a salary and a share of the profits and eventually some equity. This makes them invested in the success of the business. </p><p><strong>Key Takeaways</strong></p><ul><li>How Gerry and Casey started their first gym (01:21)</li><li>Running smaller but highly profitable facilities (08:56)</li><li>A unique way to scale operations and operate in more locations (13:59)</li><li>Running large group personal training as their main training model (15:23)</li><li>Why you should work on improving the client experience in your gym (22:49)</li><li>How gym owners can look at additional ways to increase their profits (32:55)</li><li>How gym owners who have been affected by COVID can partner with Gerry and Casey (42:46)</li><li>How Tim’s CLA helped them manage leads and convert them to clients (46:43)</li></ul><p><strong>Additional Resources:</strong></p><p>--</p><ul><li><strong>casey@fitin42.com</strong></li></ul><p><strong>--</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 21223731-871b-45fe-9184-350b2f8d274d https://built-to-grow.simplecast.com/episodes/small-but-profitable-model-with-fit-in-42-ZeFdocv_ Tue, 09 Jun 2020 11:00:07 +0000 3211 no     full 125: Should You Raise Your Rates? 125: Should You Raise Your Rates? 125 Tim Lyons and Randy Angsten Tim and Randy throw down some hard math and discuss the benefits of raising the rates, even with the chance of losing a percentage of clientele. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy throw down some hard math and discuss the benefits of raising the rates, even with the chance of losing a percentage of clientele. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit The question of raising rates is almost a taboo in the fitness industry. However, this something you must think about because the costs of operations of your gym keep increasing and at the end of the day, you need to make a profit. The fear of losing clients is what holds back many gym owners. However, even if you lose a few of your clients, your revenue will go up and your net profit.

    We look at the example of a gym that charges $150 and has 200 members. This leads to revenues of $30,000 a month. This gym owner feels like this revenue is not sufficient to run the business and make a profit. They have three options to increase it. Either they increase memberships, sell other things like supplements ,T-shirts, etc. or increase the rates.

    If they were to raise their rates to $200 for every member and assuming all of them stay. That will increase the revenue by 25% to $40,000 per month. If they lose 50 clients out of 200 due to the increase, then they would have a much leaner operation and lesser costs for the same amount of revenue as before meaning higher profits. If they were to lose 25 clients, there would be an increase of $5,000 a month while reducing some burden on the business.

    Tune in to this episode to understand why you should think about raising your rates and how this helps you serve your ideal client better. 

    Key Takeaways

    • Why the question of raising rates is viewed as a taboo in the fitness industry (01:21)
    • Some hard math on increasing rates (04:30)
    • The three options that a gym owner has to increase revenue (05:09)
    • How we ended up losing just 1 client after we increased our rates (07:11)
    • Why having a policy of never increasing rates is wrong (09:08)
    • Having annual increases on contracts based on current client’s rate (10:11)
    • As a gym owner, your focus should be providing better service to your clients and net profit (13:23)
    • Determining your type of ideal client to attract them (20:07)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>The question of raising rates is almost a taboo in the fitness industry. However, this something you must think about because the costs of operations of your gym keep increasing and at the end of the day, you need to make a profit. The fear of losing clients is what holds back many gym owners. However, even if you lose a few of your clients, your revenue will go up and your net profit.</p><p>We look at the example of a gym that charges $150 and has 200 members. This leads to revenues of $30,000 a month. This gym owner feels like this revenue is not sufficient to run the business and make a profit. They have three options to increase it. Either they increase memberships, sell other things like supplements ,T-shirts, etc. or increase the rates.</p><p>If they were to raise their rates to $200 for every member and assuming all of them stay. That will increase the revenue by 25% to $40,000 per month. If they lose 50 clients out of 200 due to the increase, then they would have a much leaner operation and lesser costs for the same amount of revenue as before meaning higher profits. If they were to lose 25 clients, there would be an increase of $5,000 a month while reducing some burden on the business.</p><p>Tune in to this episode to understand why you should think about raising your rates and how this helps you serve your ideal client better. </p><p><strong>Key Takeaways</strong></p><ul><li>Why the question of raising rates is viewed as a taboo in the fitness industry (01:21)</li><li>Some hard math on increasing rates (04:30)</li><li>The three options that a gym owner has to increase revenue (05:09)</li><li>How we ended up losing just 1 client after we increased our rates (07:11)</li><li>Why having a policy of never increasing rates is wrong (09:08)</li><li>Having annual increases on contracts based on current client’s rate (10:11)</li><li>As a gym owner, your focus should be providing better service to your clients and net profit (13:23)</li><li>Determining your type of ideal client to attract them (20:07)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 744ad045-679c-499d-b4ad-7d6517a026fe https://built-to-grow.simplecast.com/episodes/125-should-you-raise-your-rates-zMTJxGo0 Thu, 04 Jun 2020 11:00:04 +0000 1495 no     full 124: How We Made The Decision To Change The Model - With Zach Columbia 124: How We Made The Decision To Change The Model - With Zach Columbia 124 Tim Lyons and Randy Angsten Tim and Randy are once again joined by Tim's Fitness Director Zach Columbia in today's episode. Together these three dive into how Zach and Tim made the decision to change the business model and create a business that's focused on profit and servicing their ideal client. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy are once again joined by Tim's Fitness Director Zach Columbia in today's episode. Together these three dive into how Zach and Tim made the decision to change the business model and create a business that's focused on profit and servicing their ideal client. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit We recently made some big changes to our business model. We made the decision to slowly phase out team training and move to semi-private training. We talk about these changes and how gym owners who want to transition in their business model can go about it. We go through how we analyzed our business model and all the data we used to make the decision that led to the changes.

    For gym owners, your model should be helping you provide maximum value to your clients while increasing your net profit. It’s not about high gross revenues which helps your ego but about the net profit. It’s all about looking at where your income is coming from and where the expenses are. 

    For gyms owners that are still closed, it’s a good opportunity to dive deep into the numbers. Where does your revenue come from? What’s the attendance per class? What’s the revenue per client? These are some of the numbers you should be looking at during this time to help you make changes. Your clients are expecting changes once they come back. Now is the time to implement those changes you’ve always wanted.

    Key Takeaways

    • Changing our business model from team training to semi-private training (02:05)
    • The data that we looked at before changing our model (03:11)
    • Providing better value to our clients and getting better results from our new model (05:27)
    • Why it is better to run leaner and increase net profits than have big gross revenue numbers and little profit (12:40)
    • Zack’s upcoming book about being a fitness director that gym owners will love (13:36)
    • For gym owners that haven’t reopened yet, this is the best time to make changes (21:41)
    • Getting somebody with a fresh perspective to help you crunch the numbers (32:01)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

     

    ]]>     <p>We recently made some big changes to our business model. We made the decision to slowly phase out team training and move to semi-private training. We talk about these changes and how gym owners who want to transition in their business model can go about it. We go through how we analyzed our business model and all the data we used to make the decision that led to the changes.</p><p>For gym owners, your model should be helping you provide maximum value to your clients while increasing your net profit. It’s not about high gross revenues which helps your ego but about the net profit. It’s all about looking at where your income is coming from and where the expenses are. </p><p>For gyms owners that are still closed, it’s a good opportunity to dive deep into the numbers. Where does your revenue come from? What’s the attendance per class? What’s the revenue per client? These are some of the numbers you should be looking at during this time to help you make changes. Your clients are expecting changes once they come back. Now is the time to implement those changes you’ve always wanted.</p><p><strong>Key Takeaways</strong></p><ul><li>Changing our business model from team training to semi-private training (02:05)</li><li>The data that we looked at before changing our model (03:11)</li><li>Providing better value to our clients and getting better results from our new model (05:27)</li><li>Why it is better to run leaner and increase net profits than have big gross revenue numbers and little profit (12:40)</li><li>Zack’s upcoming book about being a fitness director that gym owners will love (13:36)</li><li>For gym owners that haven’t reopened yet, this is the best time to make changes (21:41)</li><li>Getting somebody with a fresh perspective to help you crunch the numbers (32:01)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p><p> </p> cb156be3-6a2e-49e7-930b-d01bd003b7c5 https://built-to-grow.simplecast.com/episodes/124-how-we-made-the-decision-to-change-the-model-with-zach-columbia-zitaa8Ph Tue, 02 Jun 2020 11:00:04 +0000 2013 no     full 123: The Iron Circle 123: The Iron Circle 123 Tim Lyons and Randy Angsten Tim and Randy discuss the Iron Circle, what it's all about, how you can be part of it! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy discuss the Iron Circle, what it's all about, how you can be part of it! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit This episode marks Tim’s 41st birthday. Last year, for the 40th birthday, we did a big birthday giveaway for GPS marketing and a lot of people got tons of value from it. This year, Tim feels generous and asked in the fitness professional Facebook group what members in the group wanted. Everybody replying to the post wanted to get into the Iron circle.

    The iron circle is an amazing group of high level-gym owners. We don’t advertise the group and haven’t taken in more people since round one in October last year. The group is all about helping each other and learning from each other.

    The second thing that people wanted was our Private Client Coaching, which is our 8-week step by step process on how to create systems around your operations. The Iron Circle is $30,000 a year and the Private coaching program is $15k a year for a combined total of $45 grand. Being in the Iron Circle gives you access to everything we offer for free. For Tim’s birthday, for $20,000, you will get membership to the Iron Circle and Private Client Coaching.  This means you get $70 grand worth of our stuff for 20 grand

    The only caveat is that you must qualify to join the Iron Circle. Listen in to learn more about the qualifications of the inner circle and about this very generous offer from Tim. The offer is only valid for one day after this episode airs. So you must take action quickly.

    Key Takeaways

    • Tim’s 41st birthday giveaway (00:42)
    • What is the Iron Circle and how to be part of it (02:08)
    • Value you get from being in the iron circle (05:41)
    • Tim’s generous birthday giveaway (07:10)
    • Qualifications for getting in the Iron Circle (08:12)
    • How to get in on the birthday giveaway (15:09)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

     

     

    ]]>     <p>This episode marks Tim’s 41st birthday. Last year, for the 40th birthday, we did a big birthday giveaway for GPS marketing and a lot of people got tons of value from it. This year, Tim feels generous and asked in the fitness professional Facebook group what members in the group wanted. Everybody replying to the post wanted to get into the Iron circle.</p><p>The iron circle is an amazing group of high level-gym owners. We don’t advertise the group and haven’t taken in more people since round one in October last year. The group is all about helping each other and learning from each other.</p><p>The second thing that people wanted was our Private Client Coaching, which is our 8-week step by step process on how to create systems around your operations. The Iron Circle is $30,000 a year and the Private coaching program is $15k a year for a combined total of $45 grand. Being in the Iron Circle gives you access to everything we offer for free. For Tim’s birthday, for $20,000, you will get membership to the Iron Circle and Private Client Coaching.  This means you get $70 grand worth of our stuff for 20 grand</p><p>The only caveat is that you must qualify to join the Iron Circle. Listen in to learn more about the qualifications of the inner circle and about this very generous offer from Tim. The offer is only valid for one day after this episode airs. So you must take action quickly.</p><p><strong>Key Takeaways</strong></p><ul><li>Tim’s 41st birthday giveaway (00:42)</li><li>What is the Iron Circle and how to be part of it (02:08)</li><li>Value you get from being in the iron circle (05:41)</li><li>Tim’s generous birthday giveaway (07:10)</li><li>Qualifications for getting in the Iron Circle (08:12)</li><li>How to get in on the birthday giveaway (15:09)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p><p> </p><p> </p> bb571293-3b3c-4ac6-8b5f-dea5f5bc19f3 https://built-to-grow.simplecast.com/episodes/123-the-iron-circle-BiVyhSif Thu, 28 May 2020 11:00:22 +0000 1095 no     full 122: Results From Being Reopen One Week 122: Results From Being Reopen One Week 122 Tim Lyons and Randy Angsten Tim and Randy review the success of Tim's gym Pulse Fitness as the doors have now been open nearly a week. Hear how his clients have responded as well as the marketplace. Follow Tim's lead as you go to reopen if you want to come out of the gate a winner - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy review the success of Tim's gym Pulse Fitness as the doors have now been open nearly a week. Hear how his clients have responded as well as the marketplace. Follow Tim's lead as you go to reopen if you want to come out of the gate a winner - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode we talk about what to expect when you reopen. We have some hard data to share with gym owners in states that are yet to reopen. The data is very promising and points to the fact that your clients want to come back. 

    From what we have seen so far with our clients in the gym, 80% are ready to come back. Our sessions have been packed across the board. About 50% of the clients we had lost to freezing due to the shutdown have reactivated and were still waiting on a few more to come back.

    We’ve also got some new clients, without doing much marketing. Just some email and text message blasts to our non-clients lists telling them we’ve reopened and have a one-month free offer if they sign up for one year. We have 8 new clients from the first four days we have reopened and others coming in the next few days. This shows gym owners that your old clients and some new clients are ready to come in once you reopen. 

    This is the chance for gym owners to realign their operations and bring in the change they’ve always wanted. Clients are expecting a change, they are prepared to pay more. Its time to change your business model and pricing as you reopen. Do not be scared of change and be ready to reopen as soon as you get the green light.

    Key Takeaways

    • Upcoming masterclass on harnessing the power of emotional videos for your fitness studio (01:15)
    • Some data we have from our gym since reopening on clients coming back (05:37)
    • New clients signing up after reopening (10:37)
    • Why this is the best opportunity for gym owners to change their business model and pricing (12:07)
    • How online training is a cool way to continue serving your clients even when they are out of state (22:08)
    • Get ready to reopen and don’t be scared (30:25)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode we talk about what to expect when you reopen. We have some hard data to share with gym owners in states that are yet to reopen. The data is very promising and points to the fact that your clients want to come back. </p><p>From what we have seen so far with our clients in the gym, 80% are ready to come back. Our sessions have been packed across the board. About 50% of the clients we had lost to freezing due to the shutdown have reactivated and were still waiting on a few more to come back.</p><p>We’ve also got some new clients, without doing much marketing. Just some email and text message blasts to our non-clients lists telling them we’ve reopened and have a one-month free offer if they sign up for one year. We have 8 new clients from the first four days we have reopened and others coming in the next few days. This shows gym owners that your old clients and some new clients are ready to come in once you reopen. </p><p>This is the chance for gym owners to realign their operations and bring in the change they’ve always wanted. Clients are expecting a change, they are prepared to pay more. Its time to change your business model and pricing as you reopen. Do not be scared of change and be ready to reopen as soon as you get the green light.</p><p><strong>Key Takeaways</strong></p><ul><li>Upcoming masterclass on harnessing the power of emotional videos for your fitness studio (01:15)</li><li>Some data we have from our gym since reopening on clients coming back (05:37)</li><li>New clients signing up after reopening (10:37)</li><li>Why this is the best opportunity for gym owners to change their business model and pricing (12:07)</li><li>How online training is a cool way to continue serving your clients even when they are out of state (22:08)</li><li>Get ready to reopen and don’t be scared (30:25)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 38ade4bf-4cc3-4efc-977e-241f3bd6af5e https://built-to-grow.simplecast.com/episodes/122-results-from-being-reopen-one-week-eaZRaRKk Tue, 26 May 2020 11:00:16 +0000 2086 no     full 121: Optimize Your Day By Doing Less 121: Optimize Your Day By Doing Less 121 Tim Lyons and Randy Angsten Tim and Randy speak directly to gym owners on how they can maximize their time and the value they bring to the table by doing less. Give today's episode a listen and implement the practice they're teaching to grow and scale your business today! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy speak directly to gym owners on how they can maximize their time and the value they bring to the table by doing less. Give today's episode a listen and implement the practice they're teaching to grow and scale your business today! - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, we talk about optimizing your day as a gym owner through spending time on the most profitable parts of your business. To help achieve this, we have an exercise known as Automate, Delegate, Eliminate. 

    The exercise involves writing down everything that you do in a day. Every task that takes up your time, note it down. Against this list, have three columns with checkboxes for every item. The columns are Automate, Delegate, Eliminate. For every task, decide if you can eliminate it, if you cannot, decide if you can automate or delegate it. 

    Part of being a business owner is automating and creating systems. It gives you the peace of mind and efficiency to your day to accomplish more. Automate Delegate Eliminate exercise is about optimizing your day getting your time back. So then you can reinvest that time into income-producing activities as the owner and build the business and scale

    Key Takeaways

    • Being intentional on how you spend your time as a gym owner (05:24)
    • Automate, Delegate, Automate exercise to optimize your day (06:39)
    • Gym owners should spend time on the most profitable areas of the business (12:30)
    • How your business can benefit from outsourcing (14:45)
    • Being aware of your routine and changing how you go about your day (21:13)
    • Automation in your business gives you the peace of mind and efficiency to your day as a business owner

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate an

    ]]>     <p>In this episode, we talk about optimizing your day as a gym owner through spending time on the most profitable parts of your business. To help achieve this, we have an exercise known as Automate, Delegate, Eliminate. </p><p>The exercise involves writing down everything that you do in a day. Every task that takes up your time, note it down. Against this list, have three columns with checkboxes for every item. The columns are Automate, Delegate, Eliminate. For every task, decide if you can eliminate it, if you cannot, decide if you can automate or delegate it. </p><p>Part of being a business owner is automating and creating systems. It gives you the peace of mind and efficiency to your day to accomplish more. Automate Delegate Eliminate exercise is about optimizing your day getting your time back. So then you can reinvest that time into income-producing activities as the owner and build the business and scale</p><p><strong>Key Takeaways</strong></p><ul><li>Being intentional on how you spend your time as a gym owner (05:24)</li><li>Automate, Delegate, Automate exercise to optimize your day (06:39)</li><li>Gym owners should spend time on the most profitable areas of the business (12:30)</li><li>How your business can benefit from outsourcing (14:45)</li><li>Being aware of your routine and changing how you go about your day (21:13)</li><li>Automation in your business gives you the peace of mind and efficiency to your day as a business owner</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate an</p> ec7163f4-ac92-48d9-b06b-000af07e734b https://built-to-grow.simplecast.com/episodes/optimize-your-day-by-doing-less-34fY4FWE Thu, 21 May 2020 11:00:07 +0000 1720 no     full 120: You Have No Excuse 120: You Have No Excuse 120 Tim Lyons and Randy Angsten In this episode, Tim and Randy give it to you straight, if your state gives you the go-ahead and you do not open your doors, your clients will find another place to train. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy give it to you straight, if your state gives you the go-ahead and you do not open your doors, your clients will find another place to train. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Gym owners need to be ready to open as soon as they get the green light from their state. If you hesitate and wait, your clients will find another place that is open. Clients are ready to go back to the gym. In our case, we have our schedule packed and some clients are on the waiting list. Get your gym ready with the cleaning and sanitizing, and all you have to do so that as soon as you are allowed to open, you are not caught sleeping.

    There is absolutely no reason why you shouldn’t be ready. You had several weeks to prepare for reopening. Your clients are waiting for you to reopen the gym. The trend across all gyms that have reopened is that clients are trooping back in. 

    Figuring how to keep clients safe with your team is not a difficult thing to do. As a gym owner, you are smart and should figure this out pretty quickly. You should not buy anything that is being marketed to you as a golden ticket on how to reopen your gym. Save that money.  

    For states that are yet to reopen, gym owners can be advocates for the health and fitness industry by writing emails and calling their local authorities. Let them know what you are doing and how you plan to keep your clients safe.

    Key Takeaways

    • Why you should reopen your gym as soon as you are allowed to open (02:09)
    • Getting ready to keep your clients safe after reopening (03:13)
    • Capitalizing on the amazing opportunity,  traction and momentum that reopening provides (06:20)
    • Sitting down with your team and figuring how you will make your clients safe (08:06)
    • Why you should not buy anything that is marketed to gym owners to help reopen (08:38)
    • Why gym owners should think about this situation on their own and not rely on some bulletproof script (10:10)
    • How gym owners can be advocates for the health and fitness industry and speak to the local authorities about why they need to reopen (14:07)
    • This is the opportunity for gym owners to come together to ride this tide together, its not the time to destroy your competition (17:56)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Gym owners need to be ready to open as soon as they get the green light from their state. If you hesitate and wait, your clients will find another place that is open. Clients are ready to go back to the gym. In our case, we have our schedule packed and some clients are on the waiting list. Get your gym ready with the cleaning and sanitizing, and all you have to do so that as soon as you are allowed to open, you are not caught sleeping.</p><p>There is absolutely no reason why you shouldn’t be ready. You had several weeks to prepare for reopening. Your clients are waiting for you to reopen the gym. The trend across all gyms that have reopened is that clients are trooping back in. </p><p>Figuring how to keep clients safe with your team is not a difficult thing to do. As a gym owner, you are smart and should figure this out pretty quickly. You should not buy anything that is being marketed to you as a golden ticket on how to reopen your gym. Save that money.  </p><p>For states that are yet to reopen, gym owners can be advocates for the health and fitness industry by writing emails and calling their local authorities. Let them know what you are doing and how you plan to keep your clients safe.</p><p><strong>Key Takeaways</strong></p><ul><li>Why you should reopen your gym as soon as you are allowed to open (02:09)</li><li>Getting ready to keep your clients safe after reopening (03:13)</li><li>Capitalizing on the amazing opportunity,  traction and momentum that reopening provides (06:20)</li><li>Sitting down with your team and figuring how you will make your clients safe (08:06)</li><li>Why you should not buy anything that is marketed to gym owners to help reopen (08:38)</li><li>Why gym owners should think about this situation on their own and not rely on some bulletproof script (10:10)</li><li>How gym owners can be advocates for the health and fitness industry and speak to the local authorities about why they need to reopen (14:07)</li><li>This is the opportunity for gym owners to come together to ride this tide together, its not the time to destroy your competition (17:56)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 710fb6bf-afc6-43da-975f-f11600d71cfa https://built-to-grow.simplecast.com/episodes/you-have-no-excuse-EBnr8ki6 Tue, 19 May 2020 11:00:02 +0000 1223 no     full 119: Brick And Mortar Gyms Are Not Dead 119: Brick And Mortar Gyms Are Not Dead 119 Tim Lyons and Randy Angsten In this episode, Tim and Randy address the topic of whether brick and mortar gyms are dead due to COVID-19. This is in response to some guru in the fitness space who has been marketing to gym owners that brick and mortar gyms are never going to come back. This is a complete lie and fear-based marketing that we can see through as gym owners. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy address the topic of whether brick and mortar gyms are dead due to COVID-19. This is in response to some guru in the fitness space who has been marketing to gym owners that brick and mortar gyms are never going to come back. This is a complete lie and fear-based marketing that we can see through as gym owners. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Some companies in the fitness space have been marketing to gym owners that brick and mortar gyms are dead and will never come back. This is a complete lie meant to scare gym owners and market to them to shift their business to online training. It is unfortunate that this kind of marketing is happening. It is based on guesses of what could happen.

    This is fear-mongering that is completely untrue. Those companies are exploiting the situation we are in to sell their products. Gym owners should not fall for this. They should not believe what could happen. They should look at what is happening with the gyms that are already reopening. 

    Brick and mortar gyms are not dead. Gym owners should be ready for their business reopening and should not close their gyms. You can poll your own clients to prove this. You will find out what is being marketed to you is not true. Your clients are ready to come back as soon as you open. 

    Gym owners who have been in business for a number of years and have their clientele should not fall for this kind of marketing.it is just meant to elicit fear. Gyms are coming back, and in fact, this is an excellent opportunity to come back stronger with a better business. 

    Key Takeaways

    • Why gym owners should not fall for fear-based marketing (02:04)
    • Seeing through all the crap that is happening (04:15)
    • Brick and mortar gyms are not dead (07:05)
    • Don’t close your gym because you have the online component (07:50)
    • Polling your clients to prove that they want to come back as soon as you reopen 
    • Why smaller gyms and those that offer private coaching will win big (12:35)
    • Analyzing your situation subjectively using data and evidence and not out of fear (16:34)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Some companies in the fitness space have been marketing to gym owners that brick and mortar gyms are dead and will never come back. This is a complete lie meant to scare gym owners and market to them to shift their business to online training. It is unfortunate that this kind of marketing is happening. It is based on guesses of what could happen.</p><p>This is fear-mongering that is completely untrue. Those companies are exploiting the situation we are in to sell their products. Gym owners should not fall for this. They should not believe what could happen. They should look at what is happening with the gyms that are already reopening. </p><p>Brick and mortar gyms are not dead. Gym owners should be ready for their business reopening and should not close their gyms. You can poll your own clients to prove this. You will find out what is being marketed to you is not true. Your clients are ready to come back as soon as you open. </p><p>Gym owners who have been in business for a number of years and have their clientele should not fall for this kind of marketing.it is just meant to elicit fear. Gyms are coming back, and in fact, this is an excellent opportunity to come back stronger with a better business. </p><p><strong>Key Takeaways</strong></p><ul><li>Why gym owners should not fall for fear-based marketing (02:04)</li><li>Seeing through all the crap that is happening (04:15)</li><li>Brick and mortar gyms are not dead (07:05)</li><li>Don’t close your gym because you have the online component (07:50)</li><li>Polling your clients to prove that they want to come back as soon as you reopen </li><li>Why smaller gyms and those that offer private coaching will win big (12:35)</li><li>Analyzing your situation subjectively using data and evidence and not out of fear (16:34)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5a74268e-b716-4661-8b44-175ae5be0b0d https://built-to-grow.simplecast.com/episodes/brick-and-mortar-gyms-are-not-dead-_y8nmCFg Thu, 14 May 2020 11:00:06 +0000 1344 no     full 118: The Reason You Started 118: The Reason You Started 118 Tim Lyons and Randy Angsten In this episode, Tim and Randy talk about the fundamentals of the fitness business. It’s about raising the level of health and fitness in your community. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy talk about the fundamentals of the fitness business. It’s about raising the level of health and fitness in your community. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit As we get prepared to reopen our gym business, we have decided to go back to the roots, the fundamentals of why we are in this business in the first place. People are looking for direction, they need that motivation to get moving again, this is the right time for gym owners to evaluate why they are in the health and fitness industry.

    Rediscovering your passion and your purpose for being in this industry is very important. The initial reasons why you decided to take the risk and get into this business. This is what will help keep you going in these hard times we are in. It will also help you serve the community and help others achieve their health and fitness goals. 

    As professionals and business owners in the health and fitness industry, we need to use our voice to raise awareness about the devastating effects on people’s health if we continue being closed. Mental health, domestic violence, cardiovascular problems are all issues that need to be addressed even with COVID. 

    There has never been a greater need for health and fitness professionals to serve their community than now!

    Key Takeaways

    • Evaluating the reasons why you are in the health and fitness industry (02:39)
    • Fulfilling ou obligation to serve the community and help others achieve their health and fitness goals (03:58)
    • Being proud of selling a product that saves lives (06:38)
    • Using your voice to advocate for the reopening of gyms and fitness facilities to serve the community during this time (10:00)
    • Changing your business model and pricing structure after reopening (16:10)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>As we get prepared to reopen our gym business, we have decided to go back to the roots, the fundamentals of why we are in this business in the first place. People are looking for direction, they need that motivation to get moving again, this is the right time for gym owners to evaluate why they are in the health and fitness industry.</p><p>Rediscovering your passion and your purpose for being in this industry is very important. The initial reasons why you decided to take the risk and get into this business. This is what will help keep you going in these hard times we are in. It will also help you serve the community and help others achieve their health and fitness goals. </p><p>As professionals and business owners in the health and fitness industry, we need to use our voice to raise awareness about the devastating effects on people’s health if we continue being closed. Mental health, domestic violence, cardiovascular problems are all issues that need to be addressed even with COVID. </p><p>There has never been a greater need for health and fitness professionals to serve their community than now!</p><p><strong>Key Takeaways</strong></p><ul><li>Evaluating the reasons why you are in the health and fitness industry (02:39)</li><li>Fulfilling ou obligation to serve the community and help others achieve their health and fitness goals (03:58)</li><li>Being proud of selling a product that saves lives (06:38)</li><li>Using your voice to advocate for the reopening of gyms and fitness facilities to serve the community during this time (10:00)</li><li>Changing your business model and pricing structure after reopening (16:10)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com/" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net/" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f560776f-9656-42b2-93ae-49a26dcf9b58 https://built-to-grow.simplecast.com/episodes/the-reason-you-started-doR2Rziv Tue, 12 May 2020 11:00:30 +0000 1323 no     full 117: Should You Change Your Business Model After Covid-19? 117: Should You Change Your Business Model After Covid-19? 117 Tim Lyons and Randy Angsten In this episode, Tim and Randy will address everything that’s going on in the fitness industry due to the effects of the COVID-19 pandemic, and share some of their wisdom on how gym owners can prepare for the re-opening of their fitness facilities. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will address everything that’s going on in the fitness industry due to the effects of the COVID-19 pandemic, and share some of their wisdom on how gym owners can prepare for the re-opening of their fitness facilities. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will address everything that’s going on in the fitness industry due to the effects of the COVID-19 pandemic. Businesses (including gyms) are still shut down save for the state of Georgia which is slowly re-opening businesses, and it’s expected that other states will follow suit if governments are able to ensure that there are no new cases of infections. But considering that the risks are still going to be there, gym businesses will have to ensure their existing and new members that their facilities are safe for them to use by implementing stringent health and safety (with lots of cleaning) protocols.

    This will be a great time for a gym owner to make changes in their gym as they implement the protocols because clients will be in the mentality of expecting changes. Gyms will be expected to keep their clients six foot apart, safe, healthy, and happy, and any gym that will fail in that will lose clients fast and be out of business. Tim has been implementing that at Pulse Fitness, and he started with looking at their different memberships levels to determine what drives the most revenue in the business. He found that it’s their semi-private training, which usually has five clients per session, and he has now decided to raise the number of clients per session to six.

    That also prompted him to decide on gradually ending their team training, which usually has up to 20 people per session, because the revenues from it are not so appealing compared to semi-private, and because with team training it would be much harder to ensure the necessary COVID-19 prevention protocols. Listen in as they dive deeper into all the changes that Tim is making at Pulse, and hopefully, you can pick up somes ideas that you can implement at your gym to better prepare for what’s coming. 

    Key Takeaways:

    • Reflecting over the last five weeks to try to figure out and navigate what the new normal is going to be (01:48)
    • The importance of communicating the health and safety protocols you’re taking at your gym (04:11)
    • Phasing out the team training (boot camp style training) to be in a more small group atmosphere (08:59)
    • Locking in on the customer experience of 6:1 for their semi-training (14:56)
    • Keeping the online program and helping gym owners take advantage of the current opportunities (21:02)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will address everything that’s going on in the fitness industry due to the effects of the COVID-19 pandemic. Businesses (including gyms) are still shut down save for the state of Georgia which is slowly re-opening businesses, and it’s expected that other states will follow suit if governments are able to ensure that there are no new cases of infections. But considering that the risks are still going to be there, gym businesses will have to ensure their existing and new members that their facilities are safe for them to use by implementing stringent health and safety (with lots of cleaning) protocols.</p><p>This will be a great time for a gym owner to make changes in their gym as they implement the protocols because clients will be in the mentality of expecting changes. Gyms will be expected to keep their clients six foot apart, safe, healthy, and happy, and any gym that will fail in that will lose clients fast and be out of business. Tim has been implementing that at Pulse Fitness, and he started with looking at their different memberships levels to determine what drives the most revenue in the business. He found that it’s their semi-private training, which usually has five clients per session, and he has now decided to raise the number of clients per session to six.</p><p>That also prompted him to decide on gradually ending their team training, which usually has up to 20 people per session, because the revenues from it are not so appealing compared to semi-private, and because with team training it would be much harder to ensure the necessary COVID-19 prevention protocols. Listen in as they dive deeper into all the changes that Tim is making at Pulse, and hopefully, you can pick up somes ideas that you can implement at your gym to better prepare for what’s coming. </p><p><strong>Key Takeaways:</strong></p><ul><li>Reflecting over the last five weeks to try to figure out and navigate what the new normal is going to be (01:48)</li><li>The importance of communicating the health and safety protocols you’re taking at your gym (04:11)</li><li>Phasing out the team training (boot camp style training) to be in a more small group atmosphere (08:59)</li><li>Locking in on the customer experience of 6:1 for their semi-training (14:56)</li><li>Keeping the online program and helping gym owners take advantage of the current opportunities (21:02)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9b3c90c7-a025-4ba3-9e29-499e369270bb https://built-to-grow.simplecast.com/episodes/117-should-you-change-your-business-model-after-covid-19-qecbWNOw Thu, 07 May 2020 11:00:01 +0000 1748 no     full 116: Your Gym Is Open, Now What? With Special Guest Rick Mayo 116: Your Gym Is Open, Now What? With Special Guest Rick Mayo 116 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by a return special guest, Rick Mayo, to talk about the fact that Rick recently reopened his gyms in Georgia, what the overall experience has been like, and what he has learned so far. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by a return special guest, Rick Mayo, to talk about the fact that Rick recently reopened his gyms in Georgia, what the overall experience has been like, and what he has learned so far. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by a return special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He will join Tim and Randy to talk about the fact that he has recently reopened his fitness business and share what the experience has been like. He’s based in the state of Georgia where the governor announced phase one for the reopening of specific businesses, including gyms. Rick has several gyms in the state and one of them reopened successfully while the biggest one, where he’s located, was the second one to reopen. 

    Before opening their doors to the public, he procured the services of an industrial cleaning company to do a COVID-19 treatment in the entire gym so they could be sure that it was free from the virus. He made a very interesting observation about their clientele and how they reacted to their reopening. Some were very skeptical about it and felt that the gym would put people’s lives at risk, while others held onto the opinion that COVID-19 has been a conspiracy from the government, so they were very okay with going back to the gym. 

    He also interestingly had issues with getting his team members back to work because most of them were not comfortable with it. Stay tuned as Rick talks about the different challenges he’s been having with reopening his gyms and what he’s learning so you can know how you will need to prepare for the reopening of businesses in your state.

    Key Takeaways:

    • The re-opening journey for Rick and his gym business (03:43)
    • Getting a mixed bag of positive reactions from their clients (06:43)
    • More hesitation than expected from team members about getting back to work (10:52)
    • Considering a new staff recruitment strategy based on the extra talent available in the market (19:44)
    • The percentage of members who are coming back and the hardest thing Rick is having to deal with (23:31)
    • Accepting and embracing the harsh reality of business to beat the competition (28:43)
    • Post-COVID gym marketing strategies and the value proposition right now (31:24)
    • How fear is affecting people’s ability to reopen their businesses (41:06)
    • Respecting that people have their own views on keeping their doors closed (49:10)
    • How Tim and Randy have been servicing and collecting revenues (52:04)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on

     Apple Podcasts

    ]]>     <p>In this episode, Tim and Randy will be joined by a return special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He will join Tim and Randy to talk about the fact that he has recently reopened his fitness business and share what the experience has been like. He’s based in the state of Georgia where the governor announced phase one for the reopening of specific businesses, including gyms. Rick has several gyms in the state and one of them reopened successfully while the biggest one, where he’s located, was the second one to reopen. </p><p>Before opening their doors to the public, he procured the services of an industrial cleaning company to do a COVID-19 treatment in the entire gym so they could be sure that it was free from the virus. He made a very interesting observation about their clientele and how they reacted to their reopening. Some were very skeptical about it and felt that the gym would put people’s lives at risk, while others held onto the opinion that COVID-19 has been a conspiracy from the government, so they were very okay with going back to the gym. </p><p>He also interestingly had issues with getting his team members back to work because most of them were not comfortable with it. Stay tuned as Rick talks about the different challenges he’s been having with reopening his gyms and what he’s learning so you can know how you will need to prepare for the reopening of businesses in your state.</p><p><strong>Key Takeaways:</strong></p><ul><li>The re-opening journey for Rick and his gym business (03:43)</li><li>Getting a mixed bag of positive reactions from their clients (06:43)</li><li>More hesitation than expected from team members about getting back to work (10:52)</li><li>Considering a new staff recruitment strategy based on the extra talent available in the market (19:44)</li><li>The percentage of members who are coming back and the hardest thing Rick is having to deal with (23:31)</li><li>Accepting and embracing the harsh reality of business to beat the competition (28:43)</li><li>Post-COVID gym marketing strategies and the value proposition right now (31:24)</li><li>How fear is affecting people’s ability to reopen their businesses (41:06)</li><li>Respecting that people have their own views on keeping their doors closed (49:10)</li><li>How Tim and Randy have been servicing and collecting revenues (52:04)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.rickmayo.com" rel="nofollow">www.RickMayo.com</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on</p><p><a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a></p> f13ee241-766b-4787-a49e-585250cc4bce https://built-to-grow.simplecast.com/episodes/116-your-gym-is-open-now-what-with-special-guest-rick-mayo-vuXo1qXU Tue, 05 May 2020 11:00:08 +0000 3544 no     full 115: Are You Even A Coach With Martin Rooney 115: Are You Even A Coach With Martin Rooney 115 Tim Lyons and Randy Angsten In this episode, Tim and Randy will welcome Martin Rooney, an internationally-recognized coach, fitness expert, sought-after presenter and bestselling author, to share his inspirational backstory and talk about what it really means to be an impactful fitness coach, the current state of the fitness industry, how things are going to change because of the current pandemic, and what gym owners should do to make sure their gyms succeed in the future to come. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will welcome Martin Rooney, an internationally-recognized coach, fitness expert, sought-after presenter and bestselling author, to share his inspirational backstory and talk about what it really means to be an impactful fitness coach, the current state of the fitness industry, how things are going to change because of the current pandemic, and what gym owners should do to make sure their gyms succeed in the future to come. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will welcome Martin Rooney, an internationally-recognized coach, fitness expert, sought-after presenter and bestselling author. Martin is the former COO of the Parisi Speed School and the founder of the Training for Warriors system. The TFW System is now being operated in over 200 facilities in 20 countries worldwide, and his programs have been used by over one million youth athletes and adults. A former US bobsledder, Division I track athlete, Judo black belt, record-setting powerlifter, and two-time Guinness World Record holder, Martin not only has the academic and athletic background, but also first-hand coaching experience of what it takes to run global organizations.

    As a coach, Martin has been listed in the top 100 Most Influential People in Health and Fitness for the last 5 years, and in 2015, he was inducted into the Personal Trainer Hall of Fame. Over the last 15 years, he has traveled to over 35 countries to help prepare world-class athletes and teach trainers, coaches and students. Martin has trained hundreds of athletes from the NFL, MLB, UFC, NBA, and WNBA. He has also had the honor to work with numerous Olympic medalists, All-Americans, and World Champions. In addition to professional athletes, he has also coached hundreds of high school athletes that have gone on to compete at numerous top Division I colleges across the United States, including high school national champions.

    As a presenter, he is regularly in front of over 10,000 people per year and has consulted Fortune 500 companies such as Marriott International, Nike, Prudential and Hasbro. Martin has also conducted training and development programs for military organizations including the Army Rangers and Navy SEALs, and has coached at and advised professional teams such as the NY Jets, Cincinnati Bengals, Carolina Panthers and NY Giants. His university consulting clientele includes Arizona State University, University of Alabama, Oregon State University, Auburn University, Rutgers University, University of Tennessee-Chattanooga, and Montana State University. Martin has also been a training representative for Adidas.

    His new book, Coach to Coach, is helping to create better coaches everywhere. He has also written three bestselling books (Warrior Cardio, Ultimate Warrior Workouts, and Training For Warriors) and 11 books overall which have sold over a combined 250,000 copies. His work has been featured on ESPN, Spike TV, Fox Sports, the NFL Network, and in the New York Times, USA Today, Men's Health, Men's Fitness, Muscle and Fitness, The Sporting News, Runner's World, SELF, Outside, and Sports Illustrated for Kids. Martin will share his inspirational backstory and talk about what it really means to be an impactful fitness coach, the current state of the fitness industry, how things are going to change because of the current pandemic, and what gym owners should do to make sure their gyms succeed in the future to come.

    Key Takeaways:

    • The best presenter Tim has ever seen (00:59)
    • How he became the number one coach’s coach and his challenge for us all today (04:16)
    • The importance of the communication factor in personal training (10:23)
    • Why all the cancellations, freezes and craziness has been happening for many gyms (15:09)
    • Discovering the art and science behind coaching to really deliver on the needs on gym members (17:09)
    • The way that people are developing the habit of fitness and how it will affect the fitness industry (24:19)
    • A mission in making the world healthier and bringing good health to people’s attention (27:21)
    • The economy versus humanity factions that have formed so far and why every gym will need to adopt sanitization protocols to stay in business (33:00)
    • The value of coaches and connections moving forward in the gym business (39:13)
    • The great responsibility and authority that comes with being a fitness coach (44:23)
    • The real subtle difference between a trainer and a coach (46:40)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will welcome Martin Rooney, an internationally-recognized coach, fitness expert, sought-after presenter and bestselling author. Martin is the former COO of the Parisi Speed School and the founder of the Training for Warriors system. The TFW System is now being operated in over 200 facilities in 20 countries worldwide, and his programs have been used by over one million youth athletes and adults. A former US bobsledder, Division I track athlete, Judo black belt, record-setting powerlifter, and two-time Guinness World Record holder, Martin not only has the academic and athletic background, but also first-hand coaching experience of what it takes to run global organizations.</p><p>As a coach, Martin has been listed in the top 100 Most Influential People in Health and Fitness for the last 5 years, and in 2015, he was inducted into the Personal Trainer Hall of Fame. Over the last 15 years, he has traveled to over 35 countries to help prepare world-class athletes and teach trainers, coaches and students. Martin has trained hundreds of athletes from the NFL, MLB, UFC, NBA, and WNBA. He has also had the honor to work with numerous Olympic medalists, All-Americans, and World Champions. In addition to professional athletes, he has also coached hundreds of high school athletes that have gone on to compete at numerous top Division I colleges across the United States, including high school national champions.</p><p>As a presenter, he is regularly in front of over 10,000 people per year and has consulted Fortune 500 companies such as Marriott International, Nike, Prudential and Hasbro. Martin has also conducted training and development programs for military organizations including the Army Rangers and Navy SEALs, and has coached at and advised professional teams such as the NY Jets, Cincinnati Bengals, Carolina Panthers and NY Giants. His university consulting clientele includes Arizona State University, University of Alabama, Oregon State University, Auburn University, Rutgers University, University of Tennessee-Chattanooga, and Montana State University. Martin has also been a training representative for Adidas.</p><p>His new book, Coach to Coach, is helping to create better coaches everywhere. He has also written three bestselling books (Warrior Cardio, Ultimate Warrior Workouts, and Training For Warriors) and 11 books overall which have sold over a combined 250,000 copies. His work has been featured on ESPN, Spike TV, Fox Sports, the NFL Network, and in the New York Times, USA Today, Men&#39;s Health, Men&#39;s Fitness, Muscle and Fitness, The Sporting News, Runner&#39;s World, SELF, Outside, and Sports Illustrated for Kids. Martin will share his inspirational backstory and talk about what it really means to be an impactful fitness coach, the current state of the fitness industry, how things are going to change because of the current pandemic, and what gym owners should do to make sure their gyms succeed in the future to come.</p><p><strong>Key Takeaways:</strong></p><ul><li>The best presenter Tim has ever seen (00:59)</li><li>How he became the number one coach’s coach and his challenge for us all today (04:16)</li><li>The importance of the communication factor in personal training (10:23)</li><li>Why all the cancellations, freezes and craziness has been happening for many gyms (15:09)</li><li>Discovering the art and science behind coaching to really deliver on the needs on gym members (17:09)</li><li>The way that people are developing the habit of fitness and how it will affect the fitness industry (24:19)</li><li>A mission in making the world healthier and bringing good health to people’s attention (27:21)</li><li>The economy versus humanity factions that have formed so far and why every gym will need to adopt sanitization protocols to stay in business (33:00)</li><li>The value of coaches and connections moving forward in the gym business (39:13)</li><li>The great responsibility and authority that comes with being a fitness coach (44:23)</li><li>The real subtle difference between a trainer and a coach (46:40)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/Coach-Empowering-Story-About-Leader/dp/1119662192" rel="nofollow">Coach to Coach By Martin Rooney</a></li><li><a href="mailto:Martin@CoachingGreatness.com" rel="nofollow">Martin@CoachingGreatness.com</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 65c7d190-23e0-4551-aa08-8afcd9ea8d58 https://built-to-grow.simplecast.com/episodes/115-are-you-even-a-coach-with-martin-rooney-Euicunip Thu, 30 Apr 2020 11:00:08 +0000 3006 no     full 114: The Future Of The Industry With John Berardi 114: The Future Of The Industry With John Berardi 114 Tim Lyons and Randy Angsten In this episode, Tim and Randy will welcome Dr. John Berardi, the co-founder of Precision Nutrition, founder of the Change Maker Academy, and the author of the Change Maker book, to share the biggest lessons he’s learned about building a business, his views on fitness and nutrition, where he thinks the industry is headed, and everything in between. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will welcome Dr. John Berardi, the co-founder of Precision Nutrition, founder of the Change Maker Academy, and the author of the Change Maker book, to share the biggest lessons he’s learned about building a business, his views on fitness and nutrition, where he thinks the industry is headed, and everything in between. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will welcome Dr. John Berardi, the co-founder of Precision Nutrition, founder of the Change Maker Academy, and the author of the Change Maker book that helps health and fitness professionals navigate the huge, competitive, and confusing industry they’re in, make sense of chaos, and lay out a clear roadmap for their success. Precision Nutrition is the world’s largest nutrition coaching, education, and software company while Change Maker Academy is more focused on impact and is devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career.

    Over the last 15 years, John has advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He has also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Stay tuned as he shares the biggest lessons he’s learned about building a business, his views on fitness and nutrition, where he thinks the industry is headed, and everything in between.

    Key Takeaways:

    • Precision Nutrition’s amazing branding and overall success (02:21)
    • The phenomenal experience of selling ownership of the company (06:53)
    • Giving health and fitness professionals a map to figure out how to be successful by whatever metrics of meaning that they establish on their own (10:09)
    • Lessons from selling the business when it was at the top (16:53)
    • How selling a company can help it grow (19:21)
    • The hard decisions gym owners will have to make due the current pandemic (27:03)
    • The future of the fitness industry after the Corona virus (29:41)
    • Diversification of revenue streams and other things gyms can do to hedge themselves from the effects of unexpected crisis (35:44)
    • The leveraging opportunity to rethink one’s gym business and make it a little bit more robust, resilient, and unbreakable in the future (39:13)
    • The fear of getting COVID-19 being related to a degree of unfitness (44:38)
    • The better than nothing option that should become a permanent service (48:57)
    • Marketing has to have an arm that brings back $10 for every $1 one spends (57:37)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will welcome Dr. John Berardi, the co-founder of Precision Nutrition, founder of the Change Maker Academy, and the author of the Change Maker book that helps health and fitness professionals navigate the huge, competitive, and confusing industry they’re in, make sense of chaos, and lay out a clear roadmap for their success. Precision Nutrition is the world’s largest nutrition coaching, education, and software company while Change Maker Academy is more focused on impact and is devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career.</p><p>Over the last 15 years, John has advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He has also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Stay tuned as he shares the biggest lessons he’s learned about building a business, his views on fitness and nutrition, where he thinks the industry is headed, and everything in between.</p><p>Key Takeaways:</p><ul><li>Precision Nutrition’s amazing branding and overall success (02:21)</li><li>The phenomenal experience of selling ownership of the company (06:53)</li><li>Giving health and fitness professionals a map to figure out how to be successful by whatever metrics of meaning that they establish on their own (10:09)</li><li>Lessons from selling the business when it was at the top (16:53)</li><li>How selling a company can help it grow (19:21)</li><li>The hard decisions gym owners will have to make due the current pandemic (27:03)</li><li>The future of the fitness industry after the Corona virus (29:41)</li><li>Diversification of revenue streams and other things gyms can do to hedge themselves from the effects of unexpected crisis (35:44)</li><li>The leveraging opportunity to rethink one’s gym business and make it a little bit more robust, resilient, and unbreakable in the future (39:13)</li><li>The fear of getting COVID-19 being related to a degree of unfitness (44:38)</li><li>The better than nothing option that should become a permanent service (48:57)</li><li>Marketing has to have an arm that brings back $10 for every $1 one spends (57:37)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.changemakeracademy.com/book/" rel="nofollow">Changemaker By Dr. John Berardi </a></li><li><a href="https://www.changemakeracademy.com/" rel="nofollow">www.ChangerMakerAacademy.com</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 47deb0bb-df04-4536-8b4f-8576c5e5e1b2 https://built-to-grow.simplecast.com/episodes/114-the-future-of-the-industry-with-john-berardi-7rNbpLtn Tue, 28 Apr 2020 11:00:08 +0000 3754 no     full 113: Breaking Down The Built To Grow Podcast 113: Breaking Down The Built To Grow Podcast 113 Tim Lyons and Randy Angsten In this episode, Tim and Randy will give us a broad-stroke overview of what the Built to Grow Podcast is all about, who it is they endeavor to help, and how they can and have been helping gym owners win every day by growing their fitness businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will give us a broad-stroke overview of what the Built to Grow Podcast is all about, who it is they endeavor to help, and how they can and have been helping gym owners win every day by growing their fitness businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will give us a broad-stroke overview of what the Built to Grow Podcast is all about, who it is they endeavor to help, and how they’ve been helping gym owners win every day by growing their fitness businesses. Winning could mean different things for different gym owners, but for Tim and Randy, they see winning for a gym owner as having a gym that operates without them while still making money and having their business supporting their lifestyle so they can have time to do what they love. 

    Their goal is to always deliver value to gym owners by disseminating the kind of information that they can take into their gyms and personal lives, and implement it so they can achieve their desired results. They will dive into what being a business owner should look like and it all boils down to whether one will be employed by their business or own their business. These are two different things. When one owns their business, they have the systems in place that run the business with or without their input while when they’re employed by their business, they have to be involved in all aspects of the business in order to generate revenue and make a profit. 

    They will also talk about the products they have available to help gym owners through the current crisis they’re facing with their gyms being shut down due to the COVID-19 pandemic. The first one is their GPS (Growth Plan Strategy). It’s a 365 day do-it-yourself tactical marketing portal where gym owners get access to assets, funnels, Facebook ads, and basically both internal and external online and offline marketing. They then have their Client Lifestyle Automation (CLA) which is an automation system that any gym owner can plug into their gym to systematize the manual tasks, repetitive things, outreach, follow-up, engagement, email work, texts, and voicemail. Tim has figured out every possible fitness business oriented solution with the CLA. One of the things that the system does very well is that it ensures every lead is captured and followed up until it converts into an actual membership. Stay tuned as they break down more of the other ways that they can help you as a gym owner win continuously even during these dark times.

    Key Takeaways:

    • Who we serve, what we do and how people can work with us (01:15)
    • Delivering value in ways that gym owners can pick up the information, implement it and get great results (03:29)
    • How being a business owner goes back to the cash-flow quadrant and being self-employed versus being a business owner (04:51)
    • Applying hard work in a system in business and fitness (07:37)
    • The powerful client life-cycle automation (CLA) and how nobody can fall out of the system (13:14)
    • Going down to the small little habits and actions that you can take on a daily basis as a gym owner to lead to great results (18:00)
    • Different gyms, their unique situations, and how to solve their big problems (23:26)
    • The importance of having the desire to grow and creating an actionable marketing game plan (29:06)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will give us a broad-stroke overview of what the Built to Grow Podcast is all about, who it is they endeavor to help, and how they’ve been helping gym owners win every day by growing their fitness businesses. Winning could mean different things for different gym owners, but for Tim and Randy, they see winning for a gym owner as having a gym that operates without them while still making money and having their business supporting their lifestyle so they can have time to do what they love. </p><p>Their goal is to always deliver value to gym owners by disseminating the kind of information that they can take into their gyms and personal lives, and implement it so they can achieve their desired results. They will dive into what being a business owner should look like and it all boils down to whether one will be employed by their business or own their business. These are two different things. When one owns their business, they have the systems in place that run the business with or without their input while when they’re employed by their business, they have to be involved in all aspects of the business in order to generate revenue and make a profit. </p><p>They will also talk about the products they have available to help gym owners through the current crisis they’re facing with their gyms being shut down due to the COVID-19 pandemic. The first one is their GPS (Growth Plan Strategy). It’s a 365 day do-it-yourself tactical marketing portal where gym owners get access to assets, funnels, Facebook ads, and basically both internal and external online and offline marketing. They then have their Client Lifestyle Automation (CLA) which is an automation system that any gym owner can plug into their gym to systematize the manual tasks, repetitive things, outreach, follow-up, engagement, email work, texts, and voicemail. Tim has figured out every possible fitness business oriented solution with the CLA. One of the things that the system does very well is that it ensures every lead is captured and followed up until it converts into an actual membership. Stay tuned as they break down more of the other ways that they can help you as a gym owner win continuously even during these dark times.</p><p><strong>Key Takeaways:</strong></p><ul><li>Who we serve, what we do and how people can work with us (01:15)</li><li>Delivering value in ways that gym owners can pick up the information, implement it and get great results (03:29)</li><li>How being a business owner goes back to the cash-flow quadrant and being self-employed versus being a business owner (04:51)</li><li>Applying hard work in a system in business and fitness (07:37)</li><li>The powerful client life-cycle automation (CLA) and how nobody can fall out of the system (13:14)</li><li>Going down to the small little habits and actions that you can take on a daily basis as a gym owner to lead to great results (18:00)</li><li>Different gyms, their unique situations, and how to solve their big problems (23:26)</li><li>The importance of having the desire to grow and creating an actionable marketing game plan (29:06)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 67d56f01-e8a5-434b-aa3d-d487b00a5f5a https://built-to-grow.simplecast.com/episodes/113-breaking-down-the-built-to-grow-podcast-JPJrsKEt Thu, 23 Apr 2020 11:00:10 +0000 2001 no     full 112: Landlord Negotiation Talk With Attorney Adam Trenk 112: Landlord Negotiation Talk With Attorney Adam Trenk 112 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Adam Trenk, an attorney and partner at Rose Law Group based out of Scottsdale, Arizona, to talk about landlord lease agreements and the options gym owners may have with their landlords during the current forced closures that were caused by the COVID-19 pandemic. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Adam Trenk, an attorney and partner at Rose Law Group based out of Scottsdale, Arizona, to talk about landlord lease agreements and the options gym owners may have with their landlords during the current forced closures that were caused by the COVID-19 pandemic. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Adam Trenk, an attorney and partner at Rose Law Group based out of Scottsdale, Arizona. Adam represents both tenants and landlords in a lot of cases and is going to talk about landlord lease agreements especially in the context of all the changes that have been going on in the gym ownership community due to the COVID-19 pandemic. Tim and Randy invited him over to the show to help gym owners navigate the uncharted waters they’re in right now, so they can hopefully get out of this ahead.

    Adam is already working with gym owners, and he recently negotiated on a gym owner’s behalf with their landlord to get them a smooth deal for their gym. He got a three-month moratorium on rent payments and an agreement that the lease would then be extended by three months, and the landlord also agreed to waive some of the common area maintenance charges and reduce the base rent for the next 12 months once the gym owner restarts rent payments. That may turn out to be a smoking deal only if the economy is able to turn back on, but if not, then Adam may have to go back and try to renegotiate with the landlord. 

    In that particular instance, the gym owner wanted to seize the moment because the governor of Arizona had just issued an executive order putting a moratorium on all commercial evictions and the renegotiation worked really well to the gym owner’s benefit. Stay tuned to learn more about the options you may have with your landlord during these forced closures so you can save your gym business and get the chance to open back up after the storm with these difficult times is gone.

    Key Takeaways:

    • Negotiating and getting smooth deals for gym owners’ benefits (02:54)
    • How tenants are having a little more leverage in the deal this time round (05:03)
    • What to do before trying to negotiate with the landlord (09:11)
    • Helping yourself instead of waiting for government assistance (15:03)
    • Researching what's going on in your specific jurisdiction and being realistic and proactive (18:45)
    • What the force majeure clause means and business interruption insurance 101 (20:01)
    • Playing out all the inevitabilities and having an idea where to go (27:53)
    • The value of finding the opportunity in chaos (30:48)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Adam Trenk, an attorney and partner at Rose Law Group based out of Scottsdale, Arizona. Adam represents both tenants and landlords in a lot of cases and is going to talk about landlord lease agreements especially in the context of all the changes that have been going on in the gym ownership community due to the COVID-19 pandemic. Tim and Randy invited him over to the show to help gym owners navigate the uncharted waters they’re in right now, so they can hopefully get out of this ahead.</p><p>Adam is already working with gym owners, and he recently negotiated on a gym owner’s behalf with their landlord to get them a smooth deal for their gym. He got a three-month moratorium on rent payments and an agreement that the lease would then be extended by three months, and the landlord also agreed to waive some of the common area maintenance charges and reduce the base rent for the next 12 months once the gym owner restarts rent payments. That may turn out to be a smoking deal only if the economy is able to turn back on, but if not, then Adam may have to go back and try to renegotiate with the landlord. </p><p>In that particular instance, the gym owner wanted to seize the moment because the governor of Arizona had just issued an executive order putting a moratorium on all commercial evictions and the renegotiation worked really well to the gym owner’s benefit. Stay tuned to learn more about the options you may have with your landlord during these forced closures so you can save your gym business and get the chance to open back up after the storm with these difficult times is gone.</p><p><strong>Key Takeaways:</strong></p><ul><li>Negotiating and getting smooth deals for gym owners’ benefits (02:54)</li><li>How tenants are having a little more leverage in the deal this time round (05:03)</li><li>What to do before trying to negotiate with the landlord (09:11)</li><li>Helping yourself instead of waiting for government assistance (15:03)</li><li>Researching what&#39;s going on in your specific jurisdiction and being realistic and proactive (18:45)</li><li>What the force majeure clause means and business interruption insurance 101 (20:01)</li><li>Playing out all the inevitabilities and having an idea where to go (27:53)</li><li>The value of finding the opportunity in chaos (30:48)</li></ul><p><strong>Additional Resources:</strong></p><ul><li>Adam’s Email Address - ATrenk@RoseLawGroup.com</li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d9ed689d-d747-4cb2-a22e-ab3f86c36b28 https://built-to-grow.simplecast.com/episodes/112-landlord-negotiation-talk-with-attorney-adam-trenk-F90a3XAD Tue, 21 Apr 2020 11:00:10 +0000 2028 no     full 111: How To Leverage Automation For Online (Virtual) Training 111: How To Leverage Automation For Online (Virtual) Training 111 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation to start and grow their online training programs. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation to start and grow their online training programs. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation for their online training programs, and they will focus more on communication automation which includes email, text message, and voicemail. Voicemail, for example, is a very underutilized but effective way for a gym to get the message to their prospects and clients. When Tim and Randy were transitioning to online training at Pulse Fitness, they used a software to blast out all of their current clients to give them instructions on a recording that went right to their voicemail. They also leverage that for new leads that come into their online program by setting those voicemails automatically.

    When a gym runs an offer, ad, or funnel, and they get the necessary client information, they most often use an autoresponder to send a single email to the lead to try and get them to book an appointment, but with automation, that lead can be nurtured continuously until they book an appointment. Once they book the appointment, the automation system will stop doing the nurturing and move into the reminder sequence for the call the lead is supposed to make. That process alone can increase a gym’s show rates and booking appointments. Tim will talk about a real life gym owner who increased their bookings more than 150% by just using automation.

    Tim and Randy will highlight the importance of a gym owner having an automated system in place especially during this challenging time when gym owners cannot afford to hire new staff or even keep on most of their current ones. An automated system can carry out most of a gym’s core operational and marketing tasks such that a gym owner doesn’t need to hire new staff for those tasks, and for the gyms that are going online, they can grow their online programs seamlessly without making any additional expenses. There’s so much that a gym owner can do with an automated system during these challenging times to not only increase their show rates, but also grow their online programs sustainably. Stay tuned for that and more.

    Key Takeaways:

    • The fitness industry being in the forefront of the mainstream (03:08)
    • How to get leads to actually booked calls and then show up for the calls (04:41)
    • A gym owner who increased his bookings over 150% by just using the automation (05:20)
    • The difference between a lead showing up for a call or consultation, and going somewhere else (08:37)
    • Automation is not meant to eliminate the gym owner or staff from the business (13:49)
    • Considering the freemium opportunity and the upsells (16:01)
    • The difference between those that get stuck in a problem and those that seek a solution quickly (20:35)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation for their online training programs, and they will focus more on communication automation which includes email, text message, and voicemail. Voicemail, for example, is a very underutilized but effective way for a gym to get the message to their prospects and clients. When Tim and Randy were transitioning to online training at Pulse Fitness, they used a software to blast out all of their current clients to give them instructions on a recording that went right to their voicemail. They also leverage that for new leads that come into their online program by setting those voicemails automatically.</p><p>When a gym runs an offer, ad, or funnel, and they get the necessary client information, they most often use an autoresponder to send a single email to the lead to try and get them to book an appointment, but with automation, that lead can be nurtured continuously until they book an appointment. Once they book the appointment, the automation system will stop doing the nurturing and move into the reminder sequence for the call the lead is supposed to make. That process alone can increase a gym’s show rates and booking appointments. Tim will talk about a real life gym owner who increased their bookings more than 150% by just using automation.</p><p>Tim and Randy will highlight the importance of a gym owner having an automated system in place especially during this challenging time when gym owners cannot afford to hire new staff or even keep on most of their current ones. An automated system can carry out most of a gym’s core operational and marketing tasks such that a gym owner doesn’t need to hire new staff for those tasks, and for the gyms that are going online, they can grow their online programs seamlessly without making any additional expenses. There’s so much that a gym owner can do with an automated system during these challenging times to not only increase their show rates, but also grow their online programs sustainably. Stay tuned for that and more.</p><p><strong>Key Takeaways:</strong></p><ul><li>The fitness industry being in the forefront of the mainstream (03:08)</li><li>How to get leads to actually booked calls and then show up for the calls (04:41)</li><li>A gym owner who increased his bookings over 150% by just using the automation (05:20)</li><li>The difference between a lead showing up for a call or consultation, and going somewhere else (08:37)</li><li>Automation is not meant to eliminate the gym owner or staff from the business (13:49)</li><li>Considering the freemium opportunity and the upsells (16:01)</li><li>The difference between those that get stuck in a problem and those that seek a solution quickly (20:35)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2d0c16b5-82de-4829-99e5-042138510208 https://built-to-grow.simplecast.com/episodes/111-how-to-leverage-automation-for-online-virtual-training-VcjxAnNy Thu, 16 Apr 2020 11:00:07 +0000 1429 no     full 110: Should You Reduce Your Clients Rates During This Forced Closure? 110: Should You Reduce Your Clients Rates During This Forced Closure? 110 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. This issue came up in a group that Tim is a member of where a gym owner was sharing how she keeps getting emails from clients requesting if they can freeze their memberships and it’s really draining her, so she was asking for advice on whether she should email all her clients and give them the option to freeze or lower their memberships.

    Tim will highlight a piece of advice that came from one of the group members who said that there is no need for any gym owner to contact all their members asking them to change, freeze, or cancel their memberships because every individual member is very much capable of deciding all on their own if they want to change, freeze, or cancel their membership. They will discuss some of the different ways gym owners are currently handling charging their members and share their opinion on what they feel is best for getting through this pandemic. Stay tuned for that and more!

    Key Takeaways:

    • No need to nudge the clients into changing their payments (02:29)
    • Can you afford to tell 200 people you don't want their money anymore? (04:32)
    • Increasing the level of service instead reducing your income (06:05)
    • Navigating this crazy time (07:10)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. This issue came up in a group that Tim is a member of where a gym owner was sharing how she keeps getting emails from clients requesting if they can freeze their memberships and it’s really draining her, so she was asking for advice on whether she should email all her clients and give them the option to freeze or lower their memberships.</p><p>Tim will highlight a piece of advice that came from one of the group members who said that there is no need for any gym owner to contact all their members asking them to change, freeze, or cancel their memberships because every individual member is very much capable of deciding all on their own if they want to change, freeze, or cancel their membership. They will discuss some of the different ways gym owners are currently handling charging their members and share their opinion on what they feel is best for getting through this pandemic. Stay tuned for that and more!</p><p><strong>Key Takeaways:</strong></p><ul><li>No need to nudge the clients into changing their payments (02:29)</li><li>Can you afford to tell 200 people you don&#39;t want their money anymore? (04:32)</li><li>Increasing the level of service instead reducing your income (06:05)</li><li>Navigating this crazy time (07:10)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 97959253-3d14-4dc6-bee6-8e5138a5ce61 https://built-to-grow.simplecast.com/episodes/110-should-you-reduce-your-clients-rates-during-this-forced-closure-aXlNjIZX Tue, 14 Apr 2020 11:00:02 +0000 607 no     full 109: Is Online Training A Permanent Solution? 109: Is Online Training A Permanent Solution? 109 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about how gym owners can make the most out of the current situation with the Coronavirus shutdowns by focusing on creating online programs and making them a permanent service so that they can come out prepared when the shutdowns and the global pandemic are over. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how gym owners can make the most out of the current situation with the Coronavirus shutdowns by focusing on creating online programs and making them a permanent service so that they can come out prepared when the shutdowns and the global pandemic are over. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how gym owners can make the most out of the current situation with the Coronavirus shutdowns by focusing on the different areas of their businesses that will enable them to come out prepared when the shutdowns and the global pandemic are over. They have been encouraging and helping gym owners set up their online training programs, and they’re going to dive into whether it would be beneficial for the gym owners to keep those online programs running even after they’re open for business again.

    Online training was there even before the current pandemic and there’s a type of person that it appeals to, while there’s a type of person who prefers to go to the gym to workout with a coach. But now, gym owners are forced to take their members into their online programs because they’ve been forced to close shop, and the gym members are getting used to it and even learning to enjoy it. So now there is a chance that after gyms are re-opened, some of the members will prefer to stick with the online training, and so gym owners have to consider keeping the online training programs as a permanent service. 

    Tim advocates for making them a permanent solution and advises that gym owners should consider dedicating a section of their gym facilities to the online training. It requires about 64 square feet and one can just set up permanent cameras and a computer in there with one of the coaches dedicated to conducting the training at certain times of every day. It can be very seamless and it’s a great solution to keep clients training constantly. Stay tuned to find out more about how you go about making your online program a permanent service so you can keep winning during this time and after it’s all over. 

    Key Takeaways:

    • A great time to sit down and focus on your gym business (01:10)
    • Explaining the SBA loan programs that are out there right now (03:49)
    • Carrying the online programs on as a permanent service in the future (08:54)
    • The massive convenience of having the online training available for clients (14:06)
    • Pivoting to ensure that you meet your clients’ needs and deliver on their desired results (18:11)
    • Getting the online program out there on your website with a separate landing page (22:42)
    • Going all in on it and doubling down so you can come out really good on the other end (26:11)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about how gym owners can make the most out of the current situation with the Coronavirus shutdowns by focusing on the different areas of their businesses that will enable them to come out prepared when the shutdowns and the global pandemic are over. They have been encouraging and helping gym owners set up their online training programs, and they’re going to dive into whether it would be beneficial for the gym owners to keep those online programs running even after they’re open for business again.</p><p>Online training was there even before the current pandemic and there’s a type of person that it appeals to, while there’s a type of person who prefers to go to the gym to workout with a coach. But now, gym owners are forced to take their members into their online programs because they’ve been forced to close shop, and the gym members are getting used to it and even learning to enjoy it. So now there is a chance that after gyms are re-opened, some of the members will prefer to stick with the online training, and so gym owners have to consider keeping the online training programs as a permanent service. </p><p>Tim advocates for making them a permanent solution and advises that gym owners should consider dedicating a section of their gym facilities to the online training. It requires about 64 square feet and one can just set up permanent cameras and a computer in there with one of the coaches dedicated to conducting the training at certain times of every day. It can be very seamless and it’s a great solution to keep clients training constantly. Stay tuned to find out more about how you go about making your online program a permanent service so you can keep winning during this time and after it’s all over. </p><p><strong>Key Takeaways:</strong></p><ul><li>A great time to sit down and focus on your gym business (01:10)</li><li>Explaining the SBA loan programs that are out there right now (03:49)</li><li>Carrying the online programs on as a permanent service in the future (08:54)</li><li>The massive convenience of having the online training available for clients (14:06)</li><li>Pivoting to ensure that you meet your clients’ needs and deliver on their desired results (18:11)</li><li>Getting the online program out there on your website with a separate landing page (22:42)</li><li>Going all in on it and doubling down so you can come out really good on the other end (26:11)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 8609f89b-b1a3-4009-a078-627f47b74076 https://built-to-grow.simplecast.com/episodes/109-is-online-training-a-permanent-solution-X5ihz8cR Thu, 09 Apr 2020 11:00:24 +0000 1738 no     full 108: Stimulus Plan Approved... Now What? 108: Stimulus Plan Approved... Now What? 108 Tim Lyons and Randy Angsten Tim and Randy bring on special guest Tax Strategist Shauna Wekherlein to discuss what the new Stimulus Plan. In a roundtable discussion with gym owners, they cover what actions should be taken in order to take advantage of these benefits. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy bring on special guest Tax Strategist Shauna Wekherlein to discuss what the new Stimulus Plan. In a roundtable discussion with gym owners, they cover what actions should be taken in order to take advantage of these benefits. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy bring on special guest Tax Strategist Shauna Wekherlein to discuss what the new Stimulus Plan. In a roundtable discussion with gym owners, they cover what actions should be taken in order to take advantage of these benefits.

    Resources:

     

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>Tim and Randy bring on special guest Tax Strategist Shauna Wekherlein to discuss what the new Stimulus Plan. In a roundtable discussion with gym owners, they cover what actions should be taken in order to take advantage of these benefits.</p><p><strong>Resources:</strong></p><ul><li>Book a time with Shauna: <a href="https://my.timetrade.com/book/VPXMJ" rel="nofollow">https://my.timetrade.com/book/VPXMJ</a></li></ul><p> </p><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4854221c-3be4-41f6-a6ba-d5b7b5bbfec0 https://built-to-grow.simplecast.com/episodes/108-stimulus-plan-approved-now-what-6_xiFIGB Wed, 01 Apr 2020 11:00:08 +0000 4706 no     full 107: Shut Down? Its Time To Take Action 107: Shut Down? Its Time To Take Action 107 Tim Lyons and Randy Angsten In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. They’ll start off by addressing the fact that most gym owners are concerned about how they can keep their businesses running and growing. 

    The last two weeks or so have been tough for them, and they’ve been on the defensive trying to keep every one of their clients and maintain their revenues. Some gym owners have so far chosen to freeze their memberships until they can open back up again, but Tim completely advises against that because there are way more better options.

    Some of those options include doing online training, which Tim has been doing at Pulse, and it has worked pretty well because it’s fun for both the coaches and members. There are a lot more gyms that have implemented the online training as well as other programs, and Tim and Randy will talk all about that, so we can learn how to keep growing our gyms in membership and revenues despite the current Coronavirus instigated business shutdown. Listen in and take action now!

    Key Takeaways:

    • Building out your gym’s automation systems now that you've got actual time to work on it (01:30)
    • The great marketing opportunities available for gyms (03:45)
    • Making money while still serving the community to invest more in getting future leads (07:19)
    • A predicted bigger boom in the fitness industry (08:36)
    • Focusing on providing a solution to clients’ needs (12:10)
    • The freezes and cancellations that will definitely happen in every gym (15:12)
    • The advantage of the CARES Act and how to benefit from the SBA (19:32)
    • A million things to do to gather goodwill and give back (22:24)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. They’ll start off by addressing the fact that most gym owners are concerned about how they can keep their businesses running and growing. </p><p>The last two weeks or so have been tough for them, and they’ve been on the defensive trying to keep every one of their clients and maintain their revenues. Some gym owners have so far chosen to freeze their memberships until they can open back up again, but Tim completely advises against that because there are way more better options.</p><p>Some of those options include doing online training, which Tim has been doing at Pulse, and it has worked pretty well because it’s fun for both the coaches and members. There are a lot more gyms that have implemented the online training as well as other programs, and Tim and Randy will talk all about that, so we can learn how to keep growing our gyms in membership and revenues despite the current Coronavirus instigated business shutdown. Listen in and take action now!</p><p><strong>Key Takeaways:</strong></p><ul><li>Building out your gym’s automation systems now that you&#39;ve got actual time to work on it (01:30)</li><li>The great marketing opportunities available for gyms (03:45)</li><li>Making money while still serving the community to invest more in getting future leads (07:19)</li><li>A predicted bigger boom in the fitness industry (08:36)</li><li>Focusing on providing a solution to clients’ needs (12:10)</li><li>The freezes and cancellations that will definitely happen in every gym (15:12)</li><li>The advantage of the CARES Act and how to benefit from the SBA (19:32)</li><li>A million things to do to gather goodwill and give back (22:24)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7e9a44b3-2501-4168-9cbd-00cdfe2c9858 https://built-to-grow.simplecast.com/episodes/107-shut-down-its-time-to-take-action-gNXDmiAm Tue, 31 Mar 2020 11:00:04 +0000 1524 no     full 106: A Special Covid-19 Roundtable With Gym Owners 106: A Special Covid-19 Roundtable With Gym Owners 106 Tim Lyons and Randy Angsten In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insights into how to handle keeping clients on track during this time that all gyms have been forced to shut down due to Covid-19. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insights into how to handle keeping clients on track during this time that all gyms have been forced to shut down due to Covid-19. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insights into how to handle keeping clients on track during this time that all gyms have been forced to shut down due to Covid-19. They will share ideas on how to keep their doors from closing for good despite all the uncertainty surrounding the forced closures.

    Tim, Randy, and some of the gym owners in the Zoom meeting will talk about some of the things they’re doing to figure things out for the survival of their gym businesses including getting transparent with their clients about how their gyms are struggling, taking their training programs online through trainerize, and mainly focusing on coming up with solutions that will help clients continue working out to stay in shape and maintain their health especially with the current Coronavirus pandemic. If you’re looking to see your gym business through the storm gym owners are going through right now, this episode will definitely go a long way in helping you achieve that.

    Key Takeaways:

    • The widespread closure of gyms and how gym owners are fighting to survive (00:44)
    • Getting an outpouring of support from clients by being open and transparent (03:56)
    • Going into trainerize and the huge difference it has made (06:31)
    • Focusing on saving the clients and avoiding renting out equipment (08:49)
    • Trying to make money from clients is not the best play (14:51)
    • Getting clients into the ecosystem and earning their trust first (16:25)
    • Keeping the coaches on for as long as possible for their long term loyalty (22:57)
    • We all have the opportunity to double down on the marketing long play (28:12)
    • Loaning out equipment to clients so they can keep making progress in any way that they need (36:17)
    • How to use a freemium model to then attract clients to the premium versions (46:32)
    • The tools and resources gym owners can use to take their training online (51:28)
    • Data mining and what to do with email and phone numbers (56:10)
    • Keeping the clients happy and engaged, and getting the free leads to reposition once gyms open back up (01:05:16)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insights into how to handle keeping clients on track during this time that all gyms have been forced to shut down due to Covid-19. They will share ideas on how to keep their doors from closing for good despite all the uncertainty surrounding the forced closures.</p><p>Tim, Randy, and some of the gym owners in the Zoom meeting will talk about some of the things they’re doing to figure things out for the survival of their gym businesses including getting transparent with their clients about how their gyms are struggling, taking their training programs online through trainerize, and mainly focusing on coming up with solutions that will help clients continue working out to stay in shape and maintain their health especially with the current Coronavirus pandemic. If you’re looking to see your gym business through the storm gym owners are going through right now, this episode will definitely go a long way in helping you achieve that.</p><p>Key Takeaways:</p><ul><li>The widespread closure of gyms and how gym owners are fighting to survive (00:44)</li><li>Getting an outpouring of support from clients by being open and transparent (03:56)</li><li>Going into trainerize and the huge difference it has made (06:31)</li><li>Focusing on saving the clients and avoiding renting out equipment (08:49)</li><li>Trying to make money from clients is not the best play (14:51)</li><li>Getting clients into the ecosystem and earning their trust first (16:25)</li><li>Keeping the coaches on for as long as possible for their long term loyalty (22:57)</li><li>We all have the opportunity to double down on the marketing long play (28:12)</li><li>Loaning out equipment to clients so they can keep making progress in any way that they need (36:17)</li><li>How to use a freemium model to then attract clients to the premium versions (46:32)</li><li>The tools and resources gym owners can use to take their training online (51:28)</li><li>Data mining and what to do with email and phone numbers (56:10)</li><li>Keeping the clients happy and engaged, and getting the free leads to reposition once gyms open back up (01:05:16)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.mypthub.net" rel="nofollow">www.MyPTHub.Net</a></li><li><a href="http://www.exercise.com" rel="nofollow">www.Exercise.com</a></li><li><a href="http://www.trainerize.com" rel="nofollow">www.Trainerize.com</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> dc1a543e-4b5f-4692-b8a7-c1519df2450a https://built-to-grow.simplecast.com/episodes/106-a-special-covid-19-roundtable-with-gym-owners-oHdXZiy6 Thu, 26 Mar 2020 11:00:05 +0000 4072 no     full 105: Special Episode - The Coronavirus 105: Special Episode - The Coronavirus 105 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US (including gyms), the scary time gym owners are facing, and how themselves and their clients are going about adapting to keep their fitness businesses afloat. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US (including gyms), the scary time gym owners are facing, and how themselves and their clients are going about adapting to keep their fitness businesses afloat. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US, including gyms, and how scary a time it is for gym owners. They have personally been affected and their clients have been affected too, which means they won’t be in business until it’s announced that businesses can re-open. Tim predicts that 25% of gyms will not make it out of the shutdown because right now it all boils down to whether gym owners will be able to adapt and sustain their businesses. 

    The government has promised financial assistance to business owners but that always takes too long, so it’s really not offering much hope. In the Built to Grow spirit of helping gym owners win, Tim and Randy will share some of the things themselves and their clients are doing to sustain their gyms so they can help you adapt with your gym. Adapting is the only way a gym will come out strong on the backside of this Coronavirus shutdown, so stay tuned for more, go adapt and stay safe.

    Key Takeaways:

    • The shutting down of businesses including gyms (00:33)
    • How to adapt and survive through the tough time ahead (03:15)
    • Avoiding cancellations and keeping the revenue on by going online (04:35)
    • How to do live Zoom workouts (06:53)
    • You have to protect your tribe by being transparent with them (09:43)
    • How to do everything possible for your gym to survive (13:14)
    • This is not a vacation. Go faster and harder (19:05)
    • It’s possible to prosper and grow even during this time (24:35)
    • The importance of being conscious about the huge economic impact the shutdown will have (27:23)
    • Out of every situation, there's always an opportunity (29:19)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US, including gyms, and how scary a time it is for gym owners. They have personally been affected and their clients have been affected too, which means they won’t be in business until it’s announced that businesses can re-open. Tim predicts that 25% of gyms will not make it out of the shutdown because right now it all boils down to whether gym owners will be able to adapt and sustain their businesses. </p><p>The government has promised financial assistance to business owners but that always takes too long, so it’s really not offering much hope. In the Built to Grow spirit of helping gym owners win, Tim and Randy will share some of the things themselves and their clients are doing to sustain their gyms so they can help you adapt with your gym. Adapting is the only way a gym will come out strong on the backside of this Coronavirus shutdown, so stay tuned for more, go adapt and stay safe.</p><p><strong>Key Takeaways:</strong></p><ul><li>The shutting down of businesses including gyms (00:33)</li><li>How to adapt and survive through the tough time ahead (03:15)</li><li>Avoiding cancellations and keeping the revenue on by going online (04:35)</li><li>How to do live Zoom workouts (06:53)</li><li>You have to protect your tribe by being transparent with them (09:43)</li><li>How to do everything possible for your gym to survive (13:14)</li><li>This is not a vacation. Go faster and harder (19:05)</li><li>It’s possible to prosper and grow even during this time (24:35)</li><li>The importance of being conscious about the huge economic impact the shutdown will have (27:23)</li><li>Out of every situation, there&#39;s always an opportunity (29:19)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.trainerize.com" rel="nofollow">www.Trainerize.com</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 302948f5-ef5c-4f00-8e29-ab55a381dded https://built-to-grow.simplecast.com/episodes/105-special-episode-the-coronavirus-SFj6lLbB Sat, 21 Mar 2020 07:33:50 +0000 1937 no     full 104: Client Spotlight - Custom CLA With Wendy Lennon 104: Client Spotlight - Custom CLA With Wendy Lennon 104 Tim Lyons and Randy Angsten In this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet with Tim and Randy (and the ProFit team) so they could help her with the custom client lifecycle automation (CLA) for her gym. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet with Tim and Randy (and the ProFit team) so they could help her with the custom client lifecycle automation (CLA) for her gym. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet with Tim and Randy so they could help her with the custom client life-cycle automation (CLA) for her gym. She has owned her gym for five years now and had left the corporate world with no previous fitness experience when she started it. Her main goal with the business was to start something that would enable her to also take care of her young family. 

    Wendy has spent the five years of her gym ownership learning what works in the industry and she felt the need to seek the support of the ProFit team in taking her gym to the next level. Her gym is a 24 hour access gym and she decided to include training in her offering, which is what she’s looking to grow with the CLA while also affording herself some freedom from the business. ProFit did not disappoint because they went above and beyond their standard approach to the CLA and built on a bunch of cool extra features for her.

    She now has an end to end system that she can use to capture every part of her business from lead ascension, customer retention, and everything else. The three of them will discuss the needs of Wendy's gym, the solutions that the CLA provided, and also have a casual conversation about Aussie life. Tune in to learn more and enjoy.

    Key Takeaways:

    • Killing her headaches with her gym through the custom life-cycle automation (03:21)
    • Biting the bullet and just getting it done (02:03)
    • How Wendy loved the fact that Randy didn’t push her to buy immediately (05:09)
    • A gym with systems built into it is worth more (06:35)
    • Integrating the system with the software that are available to bring the final product to the same place (10:07)
    • Having a gym that will run without her being involved (11:08)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet with Tim and Randy so they could help her with the custom client life-cycle automation (CLA) for her gym. She has owned her gym for five years now and had left the corporate world with no previous fitness experience when she started it. Her main goal with the business was to start something that would enable her to also take care of her young family. </p><p>Wendy has spent the five years of her gym ownership learning what works in the industry and she felt the need to seek the support of the ProFit team in taking her gym to the next level. Her gym is a 24 hour access gym and she decided to include training in her offering, which is what she’s looking to grow with the CLA while also affording herself some freedom from the business. ProFit did not disappoint because they went above and beyond their standard approach to the CLA and built on a bunch of cool extra features for her.</p><p>She now has an end to end system that she can use to capture every part of her business from lead ascension, customer retention, and everything else. The three of them will discuss the needs of Wendy&#39;s gym, the solutions that the CLA provided, and also have a casual conversation about Aussie life. Tune in to learn more and enjoy.</p><p><strong>Key Takeaways:</strong></p><ul><li>Killing her headaches with her gym through the custom life-cycle automation (03:21)</li><li>Biting the bullet and just getting it done (02:03)</li><li>How Wendy loved the fact that Randy didn’t push her to buy immediately (05:09)</li><li>A gym with systems built into it is worth more (06:35)</li><li>Integrating the system with the software that are available to bring the final product to the same place (10:07)</li><li>Having a gym that will run without her being involved (11:08)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0e383510-edcb-4615-8b8a-9a6907d243ef https://built-to-grow.simplecast.com/episodes/104-client-spotlight-custom-cla-with-wendy-lennon-oz4WP_L8 Thu, 19 Mar 2020 11:00:17 +0000 958 no     full 103: Are You Ready To Become A Business Owner? 103: Are You Ready To Become A Business Owner? 103 Tim Lyons and Randy Angsten In this episode, Tim and Randy will dive into what it means for a gym owner to be a business owner versus being self-employed, and share some actionable advice on exactly how a gym owner can own a business instead of a job. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will dive into what it means for a gym owner to be a business owner versus being self-employed, and share some actionable advice on exactly how a gym owner can own a business instead of a job. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will dive into what it means to be a business owner versus being self-employed. Being self-employed is not the same as being a business owner. For example, a business owner has an ownership stake in a business but may not be involved in its day-to-day operations. In contrast, a person who is self-employed both owns the business, but they are also the primary or sole operator of the business. 

    Figuring that out is critical for every gym owner, because it determines whether they own a business or a job. Tim will base their discussion off of Robert Kiyosaki’s Cashflow Quadrant which categorizes people into four categories, namely employee, self-employed, business owner, and investor.

    The employee has to go to work to get an hourly wage or salary while a self-employed person owns a business, but they must be involved in the day-to-day operations of the business for it to generate revenue. If a self-employed gym owner left their gym, it would cease to operate. A lot of gym owners are in this category. Business owners own their business, and they have systems in place that ensure the business runs even in their absence, and this is the category where a considerable number of gym owners aim to be. Have you been wondering how not to be as involved in the operations of your gym? Well, you’ll have to listen to this episode to find out how. Enjoy!

    Key Takeaways:

    • Are you a business owner or self-employed? (01:54)
    • Applying the wisdom in the Cashflow Quadrant (02:20)
    • The way you get to become a business owner is to have the systems in place (08:13)
    • Having the gym running without being chained to it every single day (09:57)
    • The difference of “I have to be here” versus “I want to be here” (14:36)
    • There is value, efficiency and effectiveness when everything happens in a system (16:25)
    • Identifying the reasons why you're not where you want to be with your gym (19:12)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will dive into what it means to be a business owner versus being self-employed. Being self-employed is not the same as being a business owner. For example, a business owner has an ownership stake in a business but may not be involved in its day-to-day operations. In contrast, a person who is self-employed both owns the business, but they are also the primary or sole operator of the business. </p><p>Figuring that out is critical for every gym owner, because it determines whether they own a business or a job. Tim will base their discussion off of Robert Kiyosaki’s Cashflow Quadrant which categorizes people into four categories, namely employee, self-employed, business owner, and investor.</p><p>The employee has to go to work to get an hourly wage or salary while a self-employed person owns a business, but they must be involved in the day-to-day operations of the business for it to generate revenue. If a self-employed gym owner left their gym, it would cease to operate. A lot of gym owners are in this category. Business owners own their business, and they have systems in place that ensure the business runs even in their absence, and this is the category where a considerable number of gym owners aim to be. Have you been wondering how not to be as involved in the operations of your gym? Well, you’ll have to listen to this episode to find out how. Enjoy!</p><p><strong>Key Takeaways:</strong></p><ul><li>Are you a business owner or self-employed? (01:54)</li><li>Applying the wisdom in the Cashflow Quadrant (02:20)</li><li>The way you get to become a business owner is to have the systems in place (08:13)</li><li>Having the gym running without being chained to it every single day (09:57)</li><li>The difference of “I have to be here” versus “I want to be here” (14:36)</li><li>There is value, efficiency and effectiveness when everything happens in a system (16:25)</li><li>Identifying the reasons why you&#39;re not where you want to be with your gym (19:12)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.richdad.com/cashflow-quadrant" rel="nofollow">Cashflow Quadrant By Robert Kiyosaki</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> dffbfb7e-48b5-413c-badb-8eb7f0991dfb https://built-to-grow.simplecast.com/episodes/103-are-you-ready-to-become-a-business-owner-ts6bOcHL Tue, 17 Mar 2020 11:00:07 +0000 1312 no     full 102: Once You Figure This Out, You'll Keep More Clients! 102: Once You Figure This Out, You'll Keep More Clients! 102 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss the issue of churn rate for gym businesses and share some actionable advice (Based on their own experience running their gym) on how a gym owner can identify those members that need more accountability so they can retain clients longer. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the issue of churn rate for gym businesses and share some actionable advice (Based on their own experience running their gym) on how a gym owner can identify those members that need more accountability so they can retain clients longer. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And this is the issue of churn rate. Every gym gets to a point where it has achieved a specific number of clients and starts losing some at a certain rate. That’s what the churn rate refers to and it can be a very difficult balancing act trying to sign up new members into a gym to replace the ones who leave especially as the number of members continues to grow. The higher the price point, the harder the balancing act becomes, for example, at a $9 per month price point, no gym member will ever leave, but at $400 a month, a lot of members will be keen to leave especially if they’re having financial issues of any kind.

    Tim and Randy surveyed the members who leave their gym and discovered that 80% of them leave because of insufficient usage, meaning, that despite the gym having the best client experience, those particular members were not showing up enough for training. They also made an observation about the characteristics of clients that determine whether they will leave a gym or not, and they came up with two very distinct categories of clients. One is the lifestyle minded members and the other is the results minded members. The lifestyle minded members are the bread and butter of a gym. They are the ones who have been with a gym for five to ten years, and their sole goal is to work out and enjoy life.They have plenty of money and don’t look for any specific result from their workouts other than to feel better on a personal level. 

    The results minded members are the ones who join a gym to get a specific result and if they don’t get that result, they just leave. In order for them to get the result they’re looking for, they have to come into the gym for their workouts consistently. Tim and Randy observed from their own experience that they were failing in making sure this group of members attended their workouts because whenever one would cancel for whatever reason, they were not penalized in any way. And therein lay the problem. By coming up with different policies to hold those members accountable, they were able to curb the insufficient usage problem. Stay tuned to understand how you can implement their advice in your gym to help identify those members that need more accountability so you can retain clients longer.

    Key Takeaways:

    • Getting away from your gym business to focus on it (00:42)
    • The lifestyle mindset client versus the results mindset client (06:45)
    • The detriment of laxity in holding gym members accountable (07:56)
    • Executing on your gym’s brand promise to solidify the relationship with members (11:54)
    • Focusing everything on getting clients in attendance (14:56)
    • The power of consistency and how holding clients accountable eliminates the excuses (18:42)
    • When you become their friend, they expect you to let them off the hook (20:21)
    • Building a long term relationship with a client by understanding some of their life without necessarily being part of it (24:36)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And this is the issue of churn rate. Every gym gets to a point where it has achieved a specific number of clients and starts losing some at a certain rate. That’s what the churn rate refers to and it can be a very difficult balancing act trying to sign up new members into a gym to replace the ones who leave especially as the number of members continues to grow. The higher the price point, the harder the balancing act becomes, for example, at a $9 per month price point, no gym member will ever leave, but at $400 a month, a lot of members will be keen to leave especially if they’re having financial issues of any kind.</p><p>Tim and Randy surveyed the members who leave their gym and discovered that 80% of them leave because of insufficient usage, meaning, that despite the gym having the best client experience, those particular members were not showing up enough for training. They also made an observation about the characteristics of clients that determine whether they will leave a gym or not, and they came up with two very distinct categories of clients. One is the lifestyle minded members and the other is the results minded members. The lifestyle minded members are the bread and butter of a gym. They are the ones who have been with a gym for five to ten years, and their sole goal is to work out and enjoy life.They have plenty of money and don’t look for any specific result from their workouts other than to feel better on a personal level. </p><p>The results minded members are the ones who join a gym to get a specific result and if they don’t get that result, they just leave. In order for them to get the result they’re looking for, they have to come into the gym for their workouts consistently. Tim and Randy observed from their own experience that they were failing in making sure this group of members attended their workouts because whenever one would cancel for whatever reason, they were not penalized in any way. And therein lay the problem. By coming up with different policies to hold those members accountable, they were able to curb the insufficient usage problem. Stay tuned to understand how you can implement their advice in your gym to help identify those members that need more accountability so you can retain clients longer.</p><p><strong>Key Takeaways:</strong></p><ul><li>Getting away from your gym business to focus on it (00:42)</li><li>The lifestyle mindset client versus the results mindset client (06:45)</li><li>The detriment of laxity in holding gym members accountable (07:56)</li><li>Executing on your gym’s brand promise to solidify the relationship with members (11:54)</li><li>Focusing everything on getting clients in attendance (14:56)</li><li>The power of consistency and how holding clients accountable eliminates the excuses (18:42)</li><li>When you become their friend, they expect you to let them off the hook (20:21)</li><li>Building a long term relationship with a client by understanding some of their life without necessarily being part of it (24:36)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 27a64f4f-a1fb-465c-976b-566e9e4d8ba7 https://built-to-grow.simplecast.com/episodes/102-once-you-figure-this-out-youll-keep-more-clients-k7kRpfA_ Thu, 12 Mar 2020 11:00:01 +0000 1733 no     full 101: Inside The Iron Circle Event 101: Inside The Iron Circle Event 101 Tim Lyons and Randy Angsten In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. The Iron Circle is made up of gym owners who make upwards of $400,000, and that is basically what guides the conversations at the event, because such gym owners only talk about how to further their business growth.

    Tim and Randy will share some of the valuable takeaways from the event based on what different Iron Circle members shared about their wins with their gyms. Tim will also talk about what he shared at the event on data, and how he used it at his gym to figure out where most of his revenue comes from, which clients bring in that revenue, and a lot of other valuable client-oriented data that now help in developing marketing strategies, structuring classes, and the overall daily decision-making processes.

    The issue of renting or owning for gym owners also featured prominently at the event, and Tim and Randy advocate for owning, but also advise those who rent to find ways of making money from their square footage whenever they’re not using it. That is tricky though, because a gym owner has to be keen on what they’re renting out their facility for just to avoid problems that might affect the gym’s operations. To learn all the great discussions they had that can help you grow your gym, you definitely have to listen to this episode. So stay tuned. 

    Key Takeaways:

    • Marketing 101: Don't be afraid to give away the good stuff (04:41)
    • The power of diving deep into your data (05:35)
    • Focusing on simplifying the automations and increasing the net profit (09:13)
    • Investing in real estate and the value of owning the building your gym is located on (11:53)
    • The difference between good and bad business debt (17:20)
    • The mini Facebook just for the gym and how useful it is for gym operations (17:50)
    • Joining the Illuminati of fitness business and the win-win that it is for gym owners who want to grow their business (24:43)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. The Iron Circle is made up of gym owners who make upwards of $400,000, and that is basically what guides the conversations at the event, because such gym owners only talk about how to further their business growth.</p><p>Tim and Randy will share some of the valuable takeaways from the event based on what different Iron Circle members shared about their wins with their gyms. Tim will also talk about what he shared at the event on data, and how he used it at his gym to figure out where most of his revenue comes from, which clients bring in that revenue, and a lot of other valuable client-oriented data that now help in developing marketing strategies, structuring classes, and the overall daily decision-making processes.</p><p>The issue of renting or owning for gym owners also featured prominently at the event, and Tim and Randy advocate for owning, but also advise those who rent to find ways of making money from their square footage whenever they’re not using it. That is tricky though, because a gym owner has to be keen on what they’re renting out their facility for just to avoid problems that might affect the gym’s operations. To learn all the great discussions they had that can help you grow your gym, you definitely have to listen to this episode. So stay tuned. </p><p><strong>Key Takeaways:</strong></p><ul><li>Marketing 101: Don&#39;t be afraid to give away the good stuff (04:41)</li><li>The power of diving deep into your data (05:35)</li><li>Focusing on simplifying the automations and increasing the net profit (09:13)</li><li>Investing in real estate and the value of owning the building your gym is located on (11:53)</li><li>The difference between good and bad business debt (17:20)</li><li>The mini Facebook just for the gym and how useful it is for gym operations (17:50)</li><li>Joining the Illuminati of fitness business and the win-win that it is for gym owners who want to grow their business (24:43)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 891cc07f-ea16-4dc2-a8a7-8f7f32120f9f https://built-to-grow.simplecast.com/episodes/101-inside-the-inner-circle-event-3xpcrTs_ Tue, 10 Mar 2020 11:00:01 +0000 1604 no     full 100: The Story 100: The Story 100 Tim Lyons and Randy Angsten In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. Tim goes all the way back to college where he played college football and studied construction management which then led him into a pretty great job in construction out in California where he even engaged in real estate investing quite successfully. That is where he met his wife and with his earnings from investing they bought a house in Arizona and moved.

    While working in the Arizona construction scene where there wasn’t much going on in terms of real estate investing, Tim noticed that there was a very successful Anytime Fitness gym which got him interested in the business. The gym owner was very helpful in advising him on everything gym start up and management, but when he decided to set up an Anytime Fitness of his own, he was restricted from doing so because there was a group that had the sole rights to opening an Anytime Fitness in the state. So he decided to start his own and with support from his dad, a business mentor, family, and friends, he had a logo, website, and was signing a lease for a location within no time. The rest from then on, as they say, was history. Pulse Fitness is now a very successful gym business and Tim and Randy even have a consultancy, PF Marketing Solutions, to boot.

    Randy joined the gym to train when it was just three months into the business, and was scaling very fast (they already had 350 members). Their friendship blossomed to the point where Randy would help with stuff like graphic design. At some point, Tim had to totally shift the gym’s business model to keep making money, and Randy gradually became more and more involved in the management (even though Tim made him shave his beard), and to this day, their great team work has kept Pulse winning big consistently. Stay tuned for more on the full story of how Tim and Randy got where they are, and you’ll definitely be inspired to keep going strong in your own gym ownership journey.

    Key Takeaways:

    • The bar where you bring your own alcohol (07:00)
    • The Justin Bieber of like the 70s and 80s (11:00)
    • How Pulse Fitness came to be and how Tim had no clue when he started out (16:17)
    • Losing his job and starting Pulse with loans and credit cards (21:05)
    • How Randy joined the gym and slowly became an integral part of its management and success (23:00)
    • Shifting from the Anytime Fitness kind of business model to in-house training (31:00)
    • Shaving his beard so he could join the gym’s operations team (44:00)
    • The overnight success they got when they integrated funnels into their marketing (47:07)
    • Making $300,000 from automation alone (49:00)
    • 1k leads with 220 sales at $97 a piece within just three weeks (53:37)
    • Joining Russell Brunson’s inner circle and how it led to the gym’s farther growth (55:15)
    • How competitive Facebook is for the fitness industry and where the true growth is happening for gym businesses (58:00)
    • Helping gym owners take their businesses to a million dollars (01:03:00)
    • The power of mindset and personal growth in growing a gym business (01:05:45)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. Tim goes all the way back to college where he played college football and studied construction management which then led him into a pretty great job in construction out in California where he even engaged in real estate investing quite successfully. That is where he met his wife and with his earnings from investing they bought a house in Arizona and moved.</p><p>While working in the Arizona construction scene where there wasn’t much going on in terms of real estate investing, Tim noticed that there was a very successful Anytime Fitness gym which got him interested in the business. The gym owner was very helpful in advising him on everything gym start up and management, but when he decided to set up an Anytime Fitness of his own, he was restricted from doing so because there was a group that had the sole rights to opening an Anytime Fitness in the state. So he decided to start his own and with support from his dad, a business mentor, family, and friends, he had a logo, website, and was signing a lease for a location within no time. The rest from then on, as they say, was history. Pulse Fitness is now a very successful gym business and Tim and Randy even have a consultancy, PF Marketing Solutions, to boot.</p><p>Randy joined the gym to train when it was just three months into the business, and was scaling very fast (they already had 350 members). Their friendship blossomed to the point where Randy would help with stuff like graphic design. At some point, Tim had to totally shift the gym’s business model to keep making money, and Randy gradually became more and more involved in the management (even though Tim made him shave his beard), and to this day, their great team work has kept Pulse winning big consistently. Stay tuned for more on the full story of how Tim and Randy got where they are, and you’ll definitely be inspired to keep going strong in your own gym ownership journey.</p><p>Key Takeaways:</p><ul><li>The bar where you bring your own alcohol (07:00)</li><li>The Justin Bieber of like the 70s and 80s (11:00)</li><li>How Pulse Fitness came to be and how Tim had no clue when he started out (16:17)</li><li>Losing his job and starting Pulse with loans and credit cards (21:05)</li><li>How Randy joined the gym and slowly became an integral part of its management and success (23:00)</li><li>Shifting from the Anytime Fitness kind of business model to in-house training (31:00)</li><li>Shaving his beard so he could join the gym’s operations team (44:00)</li><li>The overnight success they got when they integrated funnels into their marketing (47:07)</li><li>Making $300,000 from automation alone (49:00)</li><li>1k leads with 220 sales at $97 a piece within just three weeks (53:37)</li><li>Joining Russell Brunson’s inner circle and how it led to the gym’s farther growth (55:15)</li><li>How competitive Facebook is for the fitness industry and where the true growth is happening for gym businesses (58:00)</li><li>Helping gym owners take their businesses to a million dollars (01:03:00)</li><li>The power of mindset and personal growth in growing a gym business (01:05:45)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/DotCom-Secrets-Underground-Playbook-Growing/dp/1630474770" rel="nofollow">Dotcom Secrets By Russell Brunson</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9e48998a-dc8c-4299-a64a-239bb0955ca4 https://built-to-grow.simplecast.com/episodes/100-the-story-nMJcJG5a Thu, 05 Mar 2020 12:00:11 +0000 4679 no     full 99: Double Down On Your Gym's Identity 99: Double Down On Your Gym's Identity 99 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers, and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).

    Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity translates into a positive brand image. The strongest brand identities are instantly recognizable, even to small children, and immediately convey a message about that business. The same applies even to gym businesses and Tim and Randy will refer to Andy Frisella’s concept of a business focusing on only 49% of a market which should comprise of the potential clientele that can believe in the business’ products and services, be willing to spend their money on them, and stay loyal for the long haul.

    Every gym owner must understand that and apply it in their gym, and for existing gyms, the best place to start would be to look into the clients who spend the most money with them and those who stay with them longer, and then use that data to figure out the kind of clients they should be targeting. That forms the basis for their brand identity, and Tim and Randy will discuss that more to give you the best actionable advice on how you can create the strongest brand identity for your gym. Stay tuned for more.

    Key Takeaways:

    • Serving the 49% because they’re the ones that will stick with your business no matter what (02:47)
    • When you serve a niche consciously or subconsciously, you start to attract more of the same (09:28)
    • You shouldn't just jump into a business without understanding who you want to cater to (10:31)
    • The importance of looking at who is spending the most money with you and staying the longest (14:36)
    • Using the data about your avatar client to find other individuals that fit that criteria (17:09)
    • The niches for the riches (21:04)
    • It's not just about the service that you're offering, it's about other opportunities that come along (23:48)
    • Switching gears when the current service is not built on a solid foundation breeds failure (24:32)
    • Challenging your clients in your facility to share their results with the people in their lives (29:35)
    • The power of being all in on your identity (34:08)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers, and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).</p><p>Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity translates into a positive brand image. The strongest brand identities are instantly recognizable, even to small children, and immediately convey a message about that business. The same applies even to gym businesses and Tim and Randy will refer to Andy Frisella’s concept of a business focusing on only 49% of a market which should comprise of the potential clientele that can believe in the business’ products and services, be willing to spend their money on them, and stay loyal for the long haul.</p><p>Every gym owner must understand that and apply it in their gym, and for existing gyms, the best place to start would be to look into the clients who spend the most money with them and those who stay with them longer, and then use that data to figure out the kind of clients they should be targeting. That forms the basis for their brand identity, and Tim and Randy will discuss that more to give you the best actionable advice on how you can create the strongest brand identity for your gym. Stay tuned for more.</p><p><strong>Key Takeaways:</strong></p><ul><li>Serving the 49% because they’re the ones that will stick with your business no matter what (02:47)</li><li>When you serve a niche consciously or subconsciously, you start to attract more of the same (09:28)</li><li>You shouldn&#39;t just jump into a business without understanding who you want to cater to (10:31)</li><li>The importance of looking at who is spending the most money with you and staying the longest (14:36)</li><li>Using the data about your avatar client to find other individuals that fit that criteria (17:09)</li><li>The niches for the riches (21:04)</li><li>It&#39;s not just about the service that you&#39;re offering, it&#39;s about other opportunities that come along (23:48)</li><li>Switching gears when the current service is not built on a solid foundation breeds failure (24:32)</li><li>Challenging your clients in your facility to share their results with the people in their lives (29:35)</li><li>The power of being all in on your identity (34:08)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 06f8c104-7026-4f61-b401-bcaa536d3e89 https://built-to-grow.simplecast.com/episodes/99-double-down-on-your-gyms-identity-RCP670vk Tue, 03 Mar 2020 12:00:06 +0000 2390 no     full 98: Leaders Lead 98: Leaders Lead 98 Tim Lyons and Randy Angsten In this episode, Tim and Randy will dive into the leadership side of gym ownership, talk about how personal training or fitness coaching has evolved from being hobby-oriented to becoming more professional and well organized, and share some insights on how gym owners can become more effective as leaders so they can ensure the consistent success of their businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will dive into the leadership side of gym ownership, talk about how personal training or fitness coaching has evolved from being hobby-oriented to becoming more professional and well organized, and share some insights on how gym owners can become more effective as leaders so they can ensure the consistent success of their businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitness coaching has evolved from being more of a hobby-oriented operation to become more professional and well organized. Since the 80s, the perception people had of personal training as a profession had a beach body vibe to it, but with time, it’s become important for fitness business owners to focus on building formidable business and leadership skills to keep running their business successfully in the industry.

    When most fitness business owners set up their businesses, they have a grandiose idea of what the business is going to be like. They see it growing tremendously to become a cash cow for them without them specifically putting in much effort, but then a few years later, they find themselves in a horrible position with the business not growing much or even being at the verge of collapse. That’s when they start looking for all sorts of solutions, and sometimes the solutions don’t work out (if they’re coming from “experts” who have no idea what they’re doing), or they’re lucky, and they come across coaches like Tim and Randy who can help them revive and grow their businesses long into the future.

    The one thing that fitness business owners should do to ensure their businesses are never in that kind of trouble is ensure that they are the best leader their business can have. And the first step would be to move away from the “Do as I say, not as I do” kind of mentality. That’s exactly what Tim and Randy will help us achieve by sharing their insights on how a gym owner should lead from the front of the pack by setting a game plan that their employees can follow. If you’re an existing or aspiring gym owner, you won’t wanna miss this episode.

    Key Takeaways:

    • The negative connotation around the word personal trainer or fitness coach (01:58)
    • The misconception of the four-hour work week type of thing (05:39)
    • How you do one thing is how you do everything: How a gym owner should handle their business (08:08)
    • If you're the smartest person in the room, you're in the wrong room (10:29)
    • The weekend work conundrum (12:35)
    • Are you the type of person you want your clients to be? (18:43)
    • Your employees should emulate from your leadership and success (22:55)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitness coaching has evolved from being more of a hobby-oriented operation to become more professional and well organized. Since the 80s, the perception people had of personal training as a profession had a beach body vibe to it, but with time, it’s become important for fitness business owners to focus on building formidable business and leadership skills to keep running their business successfully in the industry.</p><p>When most fitness business owners set up their businesses, they have a grandiose idea of what the business is going to be like. They see it growing tremendously to become a cash cow for them without them specifically putting in much effort, but then a few years later, they find themselves in a horrible position with the business not growing much or even being at the verge of collapse. That’s when they start looking for all sorts of solutions, and sometimes the solutions don’t work out (if they’re coming from “experts” who have no idea what they’re doing), or they’re lucky, and they come across coaches like Tim and Randy who can help them revive and grow their businesses long into the future.</p><p>The one thing that fitness business owners should do to ensure their businesses are never in that kind of trouble is ensure that they are the best leader their business can have. And the first step would be to move away from the “Do as I say, not as I do” kind of mentality. That’s exactly what Tim and Randy will help us achieve by sharing their insights on how a gym owner should lead from the front of the pack by setting a game plan that their employees can follow. If you’re an existing or aspiring gym owner, you won’t wanna miss this episode.</p><p><strong>Key Takeaways:</strong></p><ul><li>The negative connotation around the word personal trainer or fitness coach (01:58)</li><li>The misconception of the four-hour work week type of thing (05:39)</li><li>How you do one thing is how you do everything: How a gym owner should handle their business (08:08)</li><li>If you&#39;re the smartest person in the room, you&#39;re in the wrong room (10:29)</li><li>The weekend work conundrum (12:35)</li><li>Are you the type of person you want your clients to be? (18:43)</li><li>Your employees should emulate from your leadership and success (22:55)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9d13af96-1a9b-4b67-81d7-a7d6319a2a1a https://built-to-grow.simplecast.com/episodes/98-leaders-lead-li3pz4Ji Thu, 27 Feb 2020 12:00:02 +0000 1563 no     full 97: How To Get The Most of Your Staff 97: How To Get The Most of Your Staff 97 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. Things can fall apart really quickly in a gym if the owner puts the wrong people in the wrong roles, and so it’s important for every gym owner to learn how they can effectively gauge the capabilities of their employees before delegating tasks to them. 

    There are specific things that happen in a gym every day, like answering the phone, training clients, doing sales consultations, cleaning the gym, and others. Those things have to happen for the business to stay afloat, and so therefore, a gym owner has to be very keen on delegating them to the most qualified employees so they can become functions of the business. It’s only then that things can start to make sense where a gym’s successful operations are concerned. 

    One of the best things Tim did earlier on at his gym was to conduct a DiSC personality assessment of all his employees, so he could figure out the role each employee was a fit for based on their personality. That worked wonders because his employees were performing much better than ever before, due to the fact that they were working in the areas that they were more passionate about or that were in line with their core values and internal motivators. Tim and Randy will talk more about that and share their strategies for how a gym owner can get the most out of their staff, while simultaneously increasing the invested interest of each employee. You definitely won’t wanna miss this one.

    Key Takeaways:

    • The functions of things that need to happen will never change (02:49)
    • Your time versus what it's worth versus what you can pay somebody to do what you do (04:36)
    • The advantages of doing DiSC personality assessments with staff members (06:51)
    • The one thing that causes employees to underperform and be unhappy (07:52)
    • The monetary gain should be a bonus not a driving force (09:19)
    • Putting each of your trainers in charge of something makes them perform better (12:46)
    • If it's time for them to go, don't hold on (16:33)
    • Using the DiSC assessments as a tool (19:22)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. Things can fall apart really quickly in a gym if the owner puts the wrong people in the wrong roles, and so it’s important for every gym owner to learn how they can effectively gauge the capabilities of their employees before delegating tasks to them. </p><p>There are specific things that happen in a gym every day, like answering the phone, training clients, doing sales consultations, cleaning the gym, and others. Those things have to happen for the business to stay afloat, and so therefore, a gym owner has to be very keen on delegating them to the most qualified employees so they can become functions of the business. It’s only then that things can start to make sense where a gym’s successful operations are concerned. </p><p>One of the best things Tim did earlier on at his gym was to conduct a DiSC personality assessment of all his employees, so he could figure out the role each employee was a fit for based on their personality. That worked wonders because his employees were performing much better than ever before, due to the fact that they were working in the areas that they were more passionate about or that were in line with their core values and internal motivators. Tim and Randy will talk more about that and share their strategies for how a gym owner can get the most out of their staff, while simultaneously increasing the invested interest of each employee. You definitely won’t wanna miss this one.</p><p><strong>Key Takeaways:</strong></p><ul><li>The functions of things that need to happen will never change (02:49)</li><li>Your time versus what it&#39;s worth versus what you can pay somebody to do what you do (04:36)</li><li>The advantages of doing DiSC personality assessments with staff members (06:51)</li><li>The one thing that causes employees to underperform and be unhappy (07:52)</li><li>The monetary gain should be a bonus not a driving force (09:19)</li><li>Putting each of your trainers in charge of something makes them perform better (12:46)</li><li>If it&#39;s time for them to go, don&#39;t hold on (16:33)</li><li>Using the DiSC assessments as a tool (19:22)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280" rel="nofollow">E-Myth Revisited by Michael Gerber</a></li><li><a href="https://www.tonyrobbins.com/disc/" rel="nofollow">www.TonyRobbins.com/Disc</a></li><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 955948a6-b337-4938-9c39-6d8c467c18cf https://built-to-grow.simplecast.com/episodes/97-how-to-get-the-most-of-your-staff-682ErbXs Tue, 25 Feb 2020 12:00:10 +0000 1286 no     full 96: The Solution For Growth 96: The Solution For Growth 96 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss the problem a lot of gym owners have when they're stuck and can't figure out how to move forward and grow their businesses, and share the strategies they can implement to overcome that. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the problem a lot of gym owners have when they're stuck and can't figure out how to move forward and grow their businesses, and share the strategies they can implement to overcome that. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss a problem that affects a lot of gym owners and entrepreneurs in general. And that is the issue of what to do when one gets stuck. A gym owner always has a lot of things to do, and they may sometimes have it all planned out or be totally confused about what step to take next and how. Sometimes they might make a difficult decision for the best interests of the business or choose to just settle into what they know and leave things as they are, but at the end of the day, change is necessary for growth. The first thing they must do is change their mindset, so they can be well-prepared to take the right steps.

    Entrepreneurs are great at creating business ideas and even starting businesses, but they almost always have challenges when it comes to implementing all the priority tasks that can facilitate the successful operation of the business. And that is where Tim and Randy encourage gym owners to first of all write a list of action items that they know by figuring out their training programs, staffing/payroll structures, pricing structures, and other items before they can start looking into which of those items need to be in place in order to fulfill the service that they are promising their clients.

    The next step is prioritizing the action items by importance and agenda, and then working on fulfilling each of them, because there's something about writing a list and being able to cross things off that list that keeps entrepreneurs on task and moving forward. Stay tuned as Tim and Randy dive deeper into that, and share the best strategies for ensuring that you can always reach the goals you set for your gym.  

    Key Takeaways:

    • Changing your mindset so you can be ready and willing to make the best changes for your gym (03:38)
    • Great at creating ideas and even getting them off the ground but facing challenges with the delivery (05:03)
    • Certain things have to happen before other things can happen (07:11)
    • Knocking off items off the list builds unstoppable momentum (08:03)
    • Buying yourself time so you can spend that time being productive (12:39)
    • Discipline equals freedom: How you can love your business and want to work there all the time (15:12)
    • Getting people in the roles doing the work that would otherwise be on your shoulders (18:37)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss a problem that affects a lot of gym owners and entrepreneurs in general. And that is the issue of what to do when one gets stuck. A gym owner always has a lot of things to do, and they may sometimes have it all planned out or be totally confused about what step to take next and how. Sometimes they might make a difficult decision for the best interests of the business or choose to just settle into what they know and leave things as they are, but at the end of the day, change is necessary for growth. The first thing they must do is change their mindset, so they can be well-prepared to take the right steps.</p><p>Entrepreneurs are great at creating business ideas and even starting businesses, but they almost always have challenges when it comes to implementing all the priority tasks that can facilitate the successful operation of the business. And that is where Tim and Randy encourage gym owners to first of all write a list of action items that they know by figuring out their training programs, staffing/payroll structures, pricing structures, and other items before they can start looking into which of those items need to be in place in order to fulfill the service that they are promising their clients.</p><p>The next step is prioritizing the action items by importance and agenda, and then working on fulfilling each of them, because there&#39;s something about writing a list and being able to cross things off that list that keeps entrepreneurs on task and moving forward. Stay tuned as Tim and Randy dive deeper into that, and share the best strategies for ensuring that you can always reach the goals you set for your gym.  </p><p><strong>Key Takeaways:</strong></p><ul><li>Changing your mindset so you can be ready and willing to make the best changes for your gym (03:38)</li><li>Great at creating ideas and even getting them off the ground but facing challenges with the delivery (05:03)</li><li>Certain things have to happen before other things can happen (07:11)</li><li>Knocking off items off the list builds unstoppable momentum (08:03)</li><li>Buying yourself time so you can spend that time being productive (12:39)</li><li>Discipline equals freedom: How you can love your business and want to work there all the time (15:12)</li><li>Getting people in the roles doing the work that would otherwise be on your shoulders (18:37)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c2a82c1f-964c-476d-aa83-59d0f240e0dc https://built-to-grow.simplecast.com/episodes/96-the-solution-for-growth-lU1iALKk Thu, 20 Feb 2020 12:00:10 +0000 1426 no     full 95: Client Lifecycle Automation Workshop Recap 95: Client Lifecycle Automation Workshop Recap 95 Tim Lyons and Randy Angsten In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present, and share the specifics of the automation campaigns they've been setting up for gyms, as well as introduce a great new way of bringing automation into your gym. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present, and share the specifics of the automation campaigns they've been setting up for gyms, as well as introduce a great new way of bringing automation into your gym. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present. The gym owners learned about everything automation and were even able to automate their gyms from the workshop with some of them seeing great results less than a week after the workshop.

    Running a gym is a lot of work. Between teaching classes, personal training and making schedules, there's not much time left to take care of marketing and communication with members. Automation is a great and powerful tool of keeping up with that without spending too much time on them. More and more gym owners have been realizing that and reaching out to different experts to help them automate their gyms. 

    Tim and Randy’s whole philosophy in gym marketing is having multiple poles in the water, because one can’t rely only on Facebook, their website, referrals, or walk ins. This is where the automation software they use (Keap) comes in, because it enables them to have their multiple poles in the water all feeding into their client life cycle. Stay tuned as they share the specifics of the automation campaigns they've been setting up for gyms, as well as introduce a great new way of bringing automation into your gym.

    Key Takeaways:

    • The power of automation for gyms (01:15)
    • The Do-it-Yourself automation online course that’s coming soon (04:57)
    • Getting the key pro-version of Keap at a great price by going through Tim (08:04)
    • The ineffectiveness of in person transactions (10:30)
    • Automating to bring somebody closer to your gym, not the opposite (13:26)
    • Saving a hell of a lot of time while making more money (16:20)
    • How the game is evolving every day and the things a gym owner must have to win (19:36)
    • How to be completely covered on all aspects of how to make sure automation works for you (25:12)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present. The gym owners learned about everything automation and were even able to automate their gyms from the workshop with some of them seeing great results less than a week after the workshop.</p><p>Running a gym is a lot of work. Between teaching classes, personal training and making schedules, there&#39;s not much time left to take care of marketing and communication with members. Automation is a great and powerful tool of keeping up with that without spending too much time on them. More and more gym owners have been realizing that and reaching out to different experts to help them automate their gyms. </p><p>Tim and Randy’s whole philosophy in gym marketing is having multiple poles in the water, because one can’t rely only on Facebook, their website, referrals, or walk ins. This is where the automation software they use (Keap) comes in, because it enables them to have their multiple poles in the water all feeding into their client life cycle. Stay tuned as they share the specifics of the automation campaigns they&#39;ve been setting up for gyms, as well as introduce a great new way of bringing automation into your gym.</p><p><strong>Key Takeaways:</strong></p><ul><li>The power of automation for gyms (01:15)</li><li>The Do-it-Yourself automation online course that’s coming soon (04:57)</li><li>Getting the key pro-version of Keap at a great price by going through Tim (08:04)</li><li>The ineffectiveness of in person transactions (10:30)</li><li>Automating to bring somebody closer to your gym, not the opposite (13:26)</li><li>Saving a hell of a lot of time while making more money (16:20)</li><li>How the game is evolving every day and the things a gym owner must have to win (19:36)</li><li>How to be completely covered on all aspects of how to make sure automation works for you (25:12)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.clacourse.com" rel="nofollow">www.CLACourse.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 84cc3d83-8335-46b2-8cd2-9b9a424b5d3e https://built-to-grow.simplecast.com/episodes/95-client-lifecycle-automation-workshop-recap-_V8xu5PM Tue, 18 Feb 2020 12:00:01 +0000 1832 no     full 94: Where You Should Be Investing Today For Growth 94: Where You Should Be Investing Today For Growth 94 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return and dive into the specific areas they feel gym owners should be investing their money and energy in order to see real growth and a real return on their investment. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return and dive into the specific areas they feel gym owners should be investing their money and energy in order to see real growth and a real return on their investment. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return. There is a widespread opinion among most gym owners and fitness coaches that certifications and educational qualifications are a necessity for attracting and retaining clients, but the reality is that clients don’t really care about that because they’re more focused on the experience and results they can from a gym.

    Tim considers kettlebell, TRX, battle rope, and other certifications as a waste of time and money because even though they may make coaches more confident in their roles, when it comes to a gym’s bottom line, they’re actually an expense. Before investing in equipment, education, or anything else, a gym owner should consider whether that investment will actually move the needle of the business forward.

    Tim and Randy are all for education for those gym owners and coaches who want to seek it, but they encourage more of an investment in business coaching programs or courses that are specific to a gym oriented area that someone is already involved in because that leads to an improvement in a person’s performance (in the case of a coach) and of course, enables a gym owner to grow their business.

    They also encourage an investment in automation and will dive into the specific areas they feel gym owners should be investing their money and energy in order to see real growth and a real return on their investment. So if you’re a gym owner, this is one episode you won’t wanna miss.

    Key Takeaways:

    • Clients never ask for certifications, and they’re just a waste of money (06:38)
    • The misalignment of thinking that getting a degree or master's degree means one must get more pay (10:17)
    • You learn more in the first year in the real world than you do in four years of school because it's applicable (12:17)
    • If you're not serious about growing a business, get the hell out (15:06)
    • Get out of your own damn way and do what it takes to see the reward (18:43)
    • Control the controllables, execute your plan, and take action (21:05)
    • The cash flow conundrum and how it makes people fail in achieving their dreams (24:47)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return. There is a widespread opinion among most gym owners and fitness coaches that certifications and educational qualifications are a necessity for attracting and retaining clients, but the reality is that clients don’t really care about that because they’re more focused on the experience and results they can from a gym.</p><p>Tim considers kettlebell, TRX, battle rope, and other certifications as a waste of time and money because even though they may make coaches more confident in their roles, when it comes to a gym’s bottom line, they’re actually an expense. Before investing in equipment, education, or anything else, a gym owner should consider whether that investment will actually move the needle of the business forward.</p><p>Tim and Randy are all for education for those gym owners and coaches who want to seek it, but they encourage more of an investment in business coaching programs or courses that are specific to a gym oriented area that someone is already involved in because that leads to an improvement in a person’s performance (in the case of a coach) and of course, enables a gym owner to grow their business.</p><p>They also encourage an investment in automation and will dive into the specific areas they feel gym owners should be investing their money and energy in order to see real growth and a real return on their investment. So if you’re a gym owner, this is one episode you won’t wanna miss.</p><p><strong>Key Takeaways:</strong></p><ul><li>Clients never ask for certifications, and they’re just a waste of money (06:38)</li><li>The misalignment of thinking that getting a degree or master&#39;s degree means one must get more pay (10:17)</li><li>You learn more in the first year in the real world than you do in four years of school because it&#39;s applicable (12:17)</li><li>If you&#39;re not serious about growing a business, get the hell out (15:06)</li><li>Get out of your own damn way and do what it takes to see the reward (18:43)</li><li>Control the controllables, execute your plan, and take action (21:05)</li><li>The cash flow conundrum and how it makes people fail in achieving their dreams (24:47)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/Cant-Hurt-Me-Master-Your/dp/1544512287" rel="nofollow">Can’t Hurt Me By David Goggins</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 26936b5d-3e6e-4dea-b6ca-ec7d890b66e7 https://built-to-grow.simplecast.com/episodes/94-where-you-should-be-investing-today-for-growth-UM7yS8gu Thu, 13 Feb 2020 12:00:13 +0000 1891 no     full 93: The Standard 93: The Standard 93 Tim Lyons and Randy Angsten In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. Client experience was one of the things they highlighted in their predictions podcast for 2020 as being one that will make the difference in 2020 for gyms that will either make it or fail. There are too many fitness options for people out in the market which gives gym businesses a lot of indirect competition. And even though a gym is training oriented, for potential clients, every fitness oriented business like a yoga studio or Pilates studio is an option they can choose instead of a gym.

    To clients, everything comes down to the experience and results they will get at a fitness facility regardless of whether it's a gym or any other form of fitness facility. Therefore, every gym owner must work on improving their client experience, so they can stay competitive and grow. Tim implemented the same at Pulse Fitness this year, so they could do better than in 2019, and he started by creating the standard for customer experience. That way, everybody from the clients to the staff, will always know what the standard is at Pulse.

    Tim and his team did three meetings in a row to figure out what their baseline expectations were and then used them to create the customer experience standard. Stay tuned to learn more as he breaks that standard down into the 10 experiences any client can expect to receive during their visit to Pulse in 2020.

    Key Takeaways:

    • The experience is going to make the difference (02:11)
    • We can't leave it up to the client to decide what the experience is going to be (03:58)
    • Starting and ending every session on time (08:09)
    • How every team member implements recognition and complimenting (10:51)
    • All gym members should laugh each time they visit (13:24)
    • Every gym member should feel comfortable reaching out to any and all team members at any time (16:28)
    • The status quo is no longer valid (20:12)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. Client experience was one of the things they highlighted in their predictions podcast for 2020 as being one that will make the difference in 2020 for gyms that will either make it or fail. There are too many fitness options for people out in the market which gives gym businesses a lot of indirect competition. And even though a gym is training oriented, for potential clients, every fitness oriented business like a yoga studio or Pilates studio is an option they can choose instead of a gym.</p><p>To clients, everything comes down to the experience and results they will get at a fitness facility regardless of whether it&#39;s a gym or any other form of fitness facility. Therefore, every gym owner must work on improving their client experience, so they can stay competitive and grow. Tim implemented the same at Pulse Fitness this year, so they could do better than in 2019, and he started by creating the standard for customer experience. That way, everybody from the clients to the staff, will always know what the standard is at Pulse.</p><p>Tim and his team did three meetings in a row to figure out what their baseline expectations were and then used them to create the customer experience standard. Stay tuned to learn more as he breaks that standard down into the 10 experiences any client can expect to receive during their visit to Pulse in 2020.</p><p><strong>Key Takeaways:</strong></p><ul><li>The experience is going to make the difference (02:11)</li><li>We can&#39;t leave it up to the client to decide what the experience is going to be (03:58)</li><li>Starting and ending every session on time (08:09)</li><li>How every team member implements recognition and complimenting (10:51)</li><li>All gym members should laugh each time they visit (13:24)</li><li>Every gym member should feel comfortable reaching out to any and all team members at any time (16:28)</li><li>The status quo is no longer valid (20:12)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4f408409-9069-4012-876b-8dc08de6b9dd https://built-to-grow.simplecast.com/episodes/93-the-standard-50Nl95YR Tue, 11 Feb 2020 12:00:08 +0000 1462 no     full 92: Top 20 Must Haves For Growth In 2020 - Part 4 92: Top 20 Must Haves For Growth In 2020 - Part 4 92 Tim Lyons and Randy Angsten In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020 and beyond. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020 and beyond. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020. They will share the last 5 aspects starting with retention strategy (also referred to as churn rate or attrition). It basically just means a gym being able to keep their clients happy, keep them paying, and not canceling their memberships. The rule of thumb with retention is to try to keep it under 3% each month on average. Obviously, some months may be higher than others, but 3% is the number a gym owner must ensure they’re maintaining.

    There are a number of things one can do to build a strong retention strategy, and one of them is looking at month-to-month versus annual memberships, and how they affect retention. Month-to-month memberships are definitely easier to sell, but Tim highlights the need for annual memberships with monthly memberships as a backup plan. There are tons of great strategies that a gym can apply to retain their clients, and Tim and Randy will share them all.

    Another must-have for every gym to grow is a referral strategy. This is all about getting existing clients to refer their friends and family to become members. Tim will talk about how giving away points on a rewards program for referrals has worked amazingly at his gym and gotten them more referrals in 12 months, and they did in 3 years. Initially, the rewards program was monetary, but they shifted it to a more status-based system where they give points and the results have been very positive. Listen in for more of the must-haves that will have you winning with your gym in 2020 and beyond.

    Key Takeaways:

    • How monthly and annual memberships affect a gym’s retention (02:07)
    • The commitment that is an annual membership and the benefits of its accountability factor (05:23)
    • Having multiple offers and an ascension system as a retention strategy (08:02)
    • In a referrals program, clients are more status motivated than monetarily motivated (15:29)
    • It's okay to ask for referrals after you give a client some results (17:50)
    • If you’re not growing, you’re dying: The importance of personal growth for gym owners (19:59)
    • The value in listening to relevant podcasts and the importance of setting health goals (22:11)
    • The huge growth trajectory that comes from having a coach or a mentor, and being in a mastermind (25:12)
    • The Yelp for the fitness industry gurus (30:30)
    • Keep the money that you've earned and don't give it away to the damn IRS (33:59)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020. They will share the last 5 aspects starting with retention strategy (also referred to as churn rate or attrition). It basically just means a gym being able to keep their clients happy, keep them paying, and not canceling their memberships. The rule of thumb with retention is to try to keep it under 3% each month on average. Obviously, some months may be higher than others, but 3% is the number a gym owner must ensure they’re maintaining.</p><p>There are a number of things one can do to build a strong retention strategy, and one of them is looking at month-to-month versus annual memberships, and how they affect retention. Month-to-month memberships are definitely easier to sell, but Tim highlights the need for annual memberships with monthly memberships as a backup plan. There are tons of great strategies that a gym can apply to retain their clients, and Tim and Randy will share them all.</p><p>Another must-have for every gym to grow is a referral strategy. This is all about getting existing clients to refer their friends and family to become members. Tim will talk about how giving away points on a rewards program for referrals has worked amazingly at his gym and gotten them more referrals in 12 months, and they did in 3 years. Initially, the rewards program was monetary, but they shifted it to a more status-based system where they give points and the results have been very positive. Listen in for more of the must-haves that will have you winning with your gym in 2020 and beyond.</p><p><strong>Key Takeaways:</strong></p><ul><li>How monthly and annual memberships affect a gym’s retention (02:07)</li><li>The commitment that is an annual membership and the benefits of its accountability factor (05:23)</li><li>Having multiple offers and an ascension system as a retention strategy (08:02)</li><li>In a referrals program, clients are more status motivated than monetarily motivated (15:29)</li><li>It&#39;s okay to ask for referrals after you give a client some results (17:50)</li><li>If you’re not growing, you’re dying: The importance of personal growth for gym owners (19:59)</li><li>The value in listening to relevant podcasts and the importance of setting health goals (22:11)</li><li>The huge growth trajectory that comes from having a coach or a mentor, and being in a mastermind (25:12)</li><li>The Yelp for the fitness industry gurus (30:30)</li><li>Keep the money that you&#39;ve earned and don&#39;t give it away to the damn IRS (33:59)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4908253f-44df-40a2-9a80-104100ede595 https://built-to-grow.simplecast.com/episodes/92-top-20-must-haves-for-growth-in-2020-part-4-ZC3i9q8D Thu, 06 Feb 2020 12:00:30 +0000 2413 no     full 91: 20 Must Haves For Growth in 2020 - Part 3 91: 20 Must Haves For Growth in 2020 - Part 3 91 Tim Lyons and Randy Angsten In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to grow their businesses in 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to grow their businesses in 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to grow their fitness businesses in 2020. A marketing plan will be the first thing they emphasize on, and for a gym, having multiple poles in the water every month of every year is the way to go about it. A great example is how Tim currently has a banner out, SEO going up, email marketing, text message marketing, joint venture partnerships, fliers, ClickFunnels, an evergreen trial, internal challenges, referral programs, and so much more going on at the same time for marketing purposes.

    The next thing a gym owner must do is data tracking. Data is usually what drives the marketing and business decisions for Tim’s gym, and there are multiple areas in a gym’s operations that we can invest in data tracking. In marketing for example, it helps in understanding the important KPIs from our marketing campaigns so that we can know the success or failure of a campaign which then helps in determining when to scale and put more money towards a campaign versus when we shouldn’t. Using data makes marketing an investment instead of an expense, and so every gym owner has to do it.

    Automation is another key to business success, simply because it's a time saver and it does things better than a gym owner can ever do them. Tim will share how he has implemented automation at Pulse to demonstrate just how powerful it is in ensuring consistent growth for a gym. He and Randy will also dive into the importance of having a content strategy and a sales system, and expound more on how each of them is crucial for a gym’s growth. This is one of those episodes that can help a gym owner turn their business around and grow it in ways they would never think possible, so don’t miss it.

    Key Takeaways:

    • You cannot count on one challenge or one strategy to bring all your clients (04:31)
    • How awesome digital marketing is when it comes to determining the return on investment (07:30)
    • Mastering your client behavior so you can always tell which client is at risk based on their past (11:14)
    • No prospect left behind, no client left behind (14:00)
    • The best content strategy you can implement in your gym (20:11)
    • A system for sales is imperative for growth (26:37)
    • Shady sales coaches that will teach you tactics that will only hurt your gym business(29:46)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will begin the second half of their four-part series where they&#39;re laying out the 20 must haves for gym owners to grow their fitness businesses in 2020. A marketing plan will be the first thing they emphasize on, and for a gym, having multiple poles in the water every month of every year is the way to go about it. A great example is how Tim currently has a banner out, SEO going up, email marketing, text message marketing, joint venture partnerships, fliers, ClickFunnels, an evergreen trial, internal challenges, referral programs, and so much more going on at the same time for marketing purposes.</p><p>The next thing a gym owner must do is data tracking. Data is usually what drives the marketing and business decisions for Tim’s gym, and there are multiple areas in a gym’s operations that we can invest in data tracking. In marketing for example, it helps in understanding the important KPIs from our marketing campaigns so that we can know the success or failure of a campaign which then helps in determining when to scale and put more money towards a campaign versus when we shouldn’t. Using data makes marketing an investment instead of an expense, and so every gym owner has to do it.</p><p>Automation is another key to business success, simply because it&#39;s a time saver and it does things better than a gym owner can ever do them. Tim will share how he has implemented automation at Pulse to demonstrate just how powerful it is in ensuring consistent growth for a gym. He and Randy will also dive into the importance of having a content strategy and a sales system, and expound more on how each of them is crucial for a gym’s growth. This is one of those episodes that can help a gym owner turn their business around and grow it in ways they would never think possible, so don’t miss it.</p><p><strong>Key Takeaways:</strong></p><ul><li>You cannot count on one challenge or one strategy to bring all your clients (04:31)</li><li>How awesome digital marketing is when it comes to determining the return on investment (07:30)</li><li>Mastering your client behavior so you can always tell which client is at risk based on their past (11:14)</li><li>No prospect left behind, no client left behind (14:00)</li><li>The best content strategy you can implement in your gym (20:11)</li><li>A system for sales is imperative for growth (26:37)</li><li>Shady sales coaches that will teach you tactics that will only hurt your gym business(29:46)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.wickedreports.com" rel="nofollow">www.WickedReports.com</a></li><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 955ba6bf-105d-4ce2-94b8-dd14330473d5 https://built-to-grow.simplecast.com/episodes/91-20-must-haves-for-growth-in-2020-part-3-gM8p_oG8 Tue, 04 Feb 2020 12:00:19 +0000 2057 no     full 90: 20 Must Haves For Growth in 2020 - Part 2 90: 20 Must Haves For Growth in 2020 - Part 2 90 Tim Lyons and Randy Angsten In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020, and share five more aspects that you can start implementing in your gym today to start seeing a big explosion in additional revenue in 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020, and share five more aspects that you can start implementing in your gym today to start seeing a big explosion in additional revenue in 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. They will cover five more aspects which will be number six to ten in the list. The first one will be a staffing plan which is mainly made up of job descriptions and performance reviews. With properly laid out job descriptions, things can run more smoothly in a gym without the owner micromanaging everything because they can be able to hold their staff accountable at all times.

    A gym owner being strategic in their client experience is the next crucial step for them to take. To the market, every gym seems to offer the same thing as every other gym, and the only way a gym can differentiate itself to keep its clients and win more, is through their client experience. The first thing a gym owner must do when developing their strategy is to look at their gym from a potential client’s point of view so they can figure out what to improve on.

    Another must have is culture. It comes from a gym’s client experience and brand promise, but it’s not something that a gym owner can just buy off the shelf, and it's really interesting how it works. It’s simply put, all about building a tribe of people that loyally believe in a gym, who they are as a business, and what they do. It’s a tough thing to build, but the first thing would be for a gym owner to treat every client like they’re their best client. Tim and Randy will expound more on that and share the other two aspects so that you can start implementing them all in your gym today, and start to see a big explosion in additional revenue in 2020. Enjoy!

    Key Takeaways:

    • The ability to delegate is dependent on whether every staff member knows their responsibilities (04:03)
    • Your staff wants to do well, they don’t like screwing up (05:50)
    • Switching your vision into what the client will see (09:06)
    • Secret shopping your own business and how everybody has the ability to make or break your business (10:23)
    • The people that spend money with you are a great source for how to increase the effectiveness of your client experience (13:14)
    • How to build a tribe and culture that will build your business (18:14)
    • The greatest chance for survival in the industry and the value of having multiple profit centers (23:36)
    • Having an ascension ladder (a value ladder) in your gym business (29:59)
    • You don't need another certification, you need to learn how to run and operate a business profitably (35:58)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. They will cover five more aspects which will be number six to ten in the list. The first one will be a staffing plan which is mainly made up of job descriptions and performance reviews. With properly laid out job descriptions, things can run more smoothly in a gym without the owner micromanaging everything because they can be able to hold their staff accountable at all times.</p><p>A gym owner being strategic in their client experience is the next crucial step for them to take. To the market, every gym seems to offer the same thing as every other gym, and the only way a gym can differentiate itself to keep its clients and win more, is through their client experience. The first thing a gym owner must do when developing their strategy is to look at their gym from a potential client’s point of view so they can figure out what to improve on.</p><p>Another must have is culture. It comes from a gym’s client experience and brand promise, but it’s not something that a gym owner can just buy off the shelf, and it&#39;s really interesting how it works. It’s simply put, all about building a tribe of people that loyally believe in a gym, who they are as a business, and what they do. It’s a tough thing to build, but the first thing would be for a gym owner to treat every client like they’re their best client. Tim and Randy will expound more on that and share the other two aspects so that you can start implementing them all in your gym today, and start to see a big explosion in additional revenue in 2020. Enjoy!</p><p><strong>Key Takeaways:</strong></p><ul><li>The ability to delegate is dependent on whether every staff member knows their responsibilities (04:03)</li><li>Your staff wants to do well, they don’t like screwing up (05:50)</li><li>Switching your vision into what the client will see (09:06)</li><li>Secret shopping your own business and how everybody has the ability to make or break your business (10:23)</li><li>The people that spend money with you are a great source for how to increase the effectiveness of your client experience (13:14)</li><li>How to build a tribe and culture that will build your business (18:14)</li><li>The greatest chance for survival in the industry and the value of having multiple profit centers (23:36)</li><li>Having an ascension ladder (a value ladder) in your gym business (29:59)</li><li>You don&#39;t need another certification, you need to learn how to run and operate a business profitably (35:58)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d840a2be-6ac7-444e-9483-b7b09f16141f https://built-to-grow.simplecast.com/episodes/90-20-must-haves-for-growth-in-2020-part-2-ZEk4V55N Thu, 30 Jan 2020 12:00:03 +0000 2428 no     full 89: 20 Must Haves For Growth in 2020 - Part 1 89: 20 Must Haves For Growth in 2020 - Part 1 89 Tim Lyons and Randy Angsten In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020, explain each of them in detail, and share the long term benefits they would have in a gym owner’s life and business if implemented effectively. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020, explain each of them in detail, and share the long term benefits they would have in a gym owner’s life and business if implemented effectively. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. These aspects are based on the business systems and strategies that every single type of business (not just in the fitness industry) should have in place. The first one is brand promise or the value proposition. This is a statement that a business makes to its customers stating what customers can expect from its products and services in terms of the benefits and experience they can get, both the tangible and intangible.

    That statement does not refer to a business’ tagline, and it’s not just a statement, but it reinforces a business’ relationship with its customers when it executes the brand promise. The second aspect is all about the importance of having business goals, and it starts with a gym owner writing down the goals that they have in their minds for their business. That makes it easier for them to then embark on how they can achieve those goals.

    Tim and Randy will also dive three more of those aspects including the value of putting an exit plan together, having a daily plan of attack, and having a budget and using it as a tool. They will explain each of them in detail and share the long term benefits they would have in a gym owner’s life and business if implemented effectively. If you wanna learn how to grow and win with your gym business in 2020, then this is the perfect episode for you.  

    Key Takeaways:

    • The foundational and advanced aspects of business that will take your business to the next level (02:02)
    • What your clients feel when they come into contact or do business with you (04:38)
    • The compass of how you make decisions in your business (07:37)
    • Strategies support the goals while tactics support the strategies that support the goals (13:29)
    • You’ve got to have an exit plan in place that you’re working towards (16:30)
    • The condensed version of your overall goal and how it can help you be a real business owner (20:14)
    • The things that move the needle and make you money are the difficult things (25:38)
    • Strike while the rod is hot when it comes to marketing (32:54)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. These aspects are based on the business systems and strategies that every single type of business (not just in the fitness industry) should have in place. The first one is brand promise or the value proposition. This is a statement that a business makes to its customers stating what customers can expect from its products and services in terms of the benefits and experience they can get, both the tangible and intangible.</p><p>That statement does not refer to a business’ tagline, and it’s not just a statement, but it reinforces a business’ relationship with its customers when it executes the brand promise. The second aspect is all about the importance of having business goals, and it starts with a gym owner writing down the goals that they have in their minds for their business. That makes it easier for them to then embark on how they can achieve those goals.</p><p>Tim and Randy will also dive three more of those aspects including the value of putting an exit plan together, having a daily plan of attack, and having a budget and using it as a tool. They will explain each of them in detail and share the long term benefits they would have in a gym owner’s life and business if implemented effectively. If you wanna learn how to grow and win with your gym business in 2020, then this is the perfect episode for you.  </p><p><strong>Key Takeaways:</strong></p><ul><li>The foundational and advanced aspects of business that will take your business to the next level (02:02)</li><li>What your clients feel when they come into contact or do business with you (04:38)</li><li>The compass of how you make decisions in your business (07:37)</li><li>Strategies support the goals while tactics support the strategies that support the goals (13:29)</li><li>You’ve got to have an exit plan in place that you’re working towards (16:30)</li><li>The condensed version of your overall goal and how it can help you be a real business owner (20:14)</li><li>The things that move the needle and make you money are the difficult things (25:38)</li><li>Strike while the rod is hot when it comes to marketing (32:54)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d463dfff-d5ee-4d4b-915d-718354c461b7 https://built-to-grow.simplecast.com/episodes/89-20-must-haves-for-growth-in-2020-part-1-bzI6TjwB Tue, 28 Jan 2020 12:00:11 +0000 2173 no     full 88: ProFit GPS For The Win 88: ProFit GPS For The Win 88 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses, and also share the successes of one of their long term clients who generated $300,000 in new business from capitalizing on it. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses, and also share the successes of one of their long term clients who generated $300,000 in new business from capitalizing on it. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses. They will talk about how they used to run lead generation and low barrier offer campaigns for clients and how they transitioned from that by putting everything they had on lead generation into the GPS platform.

    When they cover the topic of the GPS in their Ultimate Funnel Workshop, they emphasize the importance of a gym having an evergreen funnel, which is basically an offer that never goes away. That funnel is what should form the standard trial to a gym, and when an existing gym owner creates the funnel for their gym, they not only set themselves apart from their competition but also win big in terms of having their current clients promoting the funnel for them.

    Tim and Randy will share the successes of one of their long term clients (Jason) who tried out the GPS in their gym, and share his 2019 data which reveals that he generated $189,000 within less than a year from capitalizing on the platform. Jason was skeptical at first about using the platform because he was not very technical and hated tech stuff, but with a lot of support, he got things up and running and the benefits on his gym business have been mind-blowing ever since. Stay tuned for more on that and how you can use the strategies in the GPS to increase your gym revenue.

    Key Takeaways:

    • Capitalizing on the GPS platform: A success story (02:45)
    • Creating an evergreen funnel, how to create it, and its benefits (03:32)
    • Existing clients can promote if for you so it’s a huge win (04:25)
    • $186,000 generated in less than a year from one evergreen campaign (05:12)
    • Gym owners are crushing it with the GPS (09:29)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses. They will talk about how they used to run lead generation and low barrier offer campaigns for clients and how they transitioned from that by putting everything they had on lead generation into the GPS platform.</p><p>When they cover the topic of the GPS in their Ultimate Funnel Workshop, they emphasize the importance of a gym having an evergreen funnel, which is basically an offer that never goes away. That funnel is what should form the standard trial to a gym, and when an existing gym owner creates the funnel for their gym, they not only set themselves apart from their competition but also win big in terms of having their current clients promoting the funnel for them.</p><p>Tim and Randy will share the successes of one of their long term clients (Jason) who tried out the GPS in their gym, and share his 2019 data which reveals that he generated $189,000 within less than a year from capitalizing on the platform. Jason was skeptical at first about using the platform because he was not very technical and hated tech stuff, but with a lot of support, he got things up and running and the benefits on his gym business have been mind-blowing ever since. Stay tuned for more on that and how you can use the strategies in the GPS to increase your gym revenue.</p><p><strong>Key Takeaways:</strong></p><ul><li>Capitalizing on the GPS platform: A success story (02:45)</li><li>Creating an evergreen funnel, how to create it, and its benefits (03:32)</li><li>Existing clients can promote if for you so it’s a huge win (04:25)</li><li>$186,000 generated in less than a year from one evergreen campaign (05:12)</li><li>Gym owners are crushing it with the GPS (09:29)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.profitgps.net" rel="nofollow">www.ProFitGPS.net</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 152d45e9-78be-4f09-8166-cd8db75a714c https://built-to-grow.simplecast.com/episodes/88-profit-gps-for-the-win-pRry_Zvq Thu, 23 Jan 2020 12:00:05 +0000 807 no     full 87: Is Your Business An Asset? 87: Is Your Business An Asset? 87 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one time.

    It’s very important for a gym business to be treated as a separate entity from its owner, with the owner being on the outside and being paid by the business. The gym owner must also have their personal expenses and life outside of the business. That way, they can always have a clear cut picture of how healthy their gym is doing.

    Tim and Randy will talk about the importance and benefits of one building their business as an asset and break down exactly what a gym owner can do to achieve that. Tim will also share what he currently focuses on to achieve the same with his gym business, and hopefully, this will help you on your own path to turning your gym into the asset it should be for you.

    Key Takeaways:

    • You should have a business as its own living, breathing creature that sustains itself (04:06)
    • Starting a business is potentially creating an asset for yourself (07:55)
    • Businesses fail because the owners failed to see a trend or the direction in which the business was going (09:38)
    • A healthy gym business that you can turn around and sell (11:53)
    • Your business should provide you with the quality of life that you ultimately want (15:53)
    • How to create a game plan for exactly what you're doing with each of your days so you can win in 2020 (19:35)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one time.</p><p>It’s very important for a gym business to be treated as a separate entity from its owner, with the owner being on the outside and being paid by the business. The gym owner must also have their personal expenses and life outside of the business. That way, they can always have a clear cut picture of how healthy their gym is doing.</p><p>Tim and Randy will talk about the importance and benefits of one building their business as an asset and break down exactly what a gym owner can do to achieve that. Tim will also share what he currently focuses on to achieve the same with his gym business, and hopefully, this will help you on your own path to turning your gym into the asset it should be for you.</p><p><strong>Key Takeaways:</strong></p><ul><li>You should have a business as its own living, breathing creature that sustains itself (04:06)</li><li>Starting a business is potentially creating an asset for yourself (07:55)</li><li>Businesses fail because the owners failed to see a trend or the direction in which the business was going (09:38)</li><li>A healthy gym business that you can turn around and sell (11:53)</li><li>Your business should provide you with the quality of life that you ultimately want (15:53)</li><li>How to create a game plan for exactly what you&#39;re doing with each of your days so you can win in 2020 (19:35)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 509aa870-e534-48fb-9d12-d579e229f5c8 https://built-to-grow.simplecast.com/episodes/87-is-your-business-an-asset-iHsV_Oss Thu, 16 Jan 2020 12:00:13 +0000 1290 no     full 86: What Is Marketing? 86: What Is Marketing? 86 Tim Lyons and Randy Angsten In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses, and teach us how we can create relationships with the right leads and prospects, and conduct our marketing in such a way that consumers will choose our gyms and our services as the solution to their needs. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses, and teach us how we can create relationships with the right leads and prospects, and conduct our marketing in such a way that consumers will choose our gyms and our services as the solution to their needs. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses. The first thing that goes into a gym owner’s mind when they think about marketing, is lead generation. They always feel that what they ultimately need to grow their business are leads, but they’re not conversant with the fact that how those leads come in and what they come in from determines the success or failure of a marketing campaign.

    Marketing for a gym should be about attracting prospects who will end up as actual gym memberships, and what a gym owner should base their marketing off on is the solution to the problem that their gym is solving for people. Getting a marketing company or a third-party entity or individual to run a campaign to generate leads for a gym would be a waste of time for the owner, because leads almost never turn into clients.

    They should instead focus their marketing more on the education and nurturing process in as far the problem a gym is solving is concerned. Tim and Randy will explain that further and teach us how we can create relationships with the right leads and prospects, and conduct our marketing in such a way that consumers will choose our gyms and our services as the solution to their needs. Stay tuned for more.

    Key Takeaways:

    • The difference between lead generation and client generation for gyms (01:53)
    • You can take a lead magnet, sell from it, and quickly turn it into a membership (04:17)
    • Selling something to somebody is about changing their belief system (07:40)
    • Focusing your marketing on alerting potential clients about the problems they have that they don’t know they have (08:54) 
    • The people that are going to walk into your gym with their credit card out ready to become members (09:50)
    • Sustaining the business over the long term versus getting people off the street that are ready to buy today (11:06)
    • Your marketing must be a direct representation of what you want to be known for (13:06)
    • Allowing potential clients to self-select and walk through the door without you having to hook them (16:14)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses. The first thing that goes into a gym owner’s mind when they think about marketing, is lead generation. They always feel that what they ultimately need to grow their business are leads, but they’re not conversant with the fact that how those leads come in and what they come in from determines the success or failure of a marketing campaign.</p><p>Marketing for a gym should be about attracting prospects who will end up as actual gym memberships, and what a gym owner should base their marketing off on is the solution to the problem that their gym is solving for people. Getting a marketing company or a third-party entity or individual to run a campaign to generate leads for a gym would be a waste of time for the owner, because leads almost never turn into clients.</p><p>They should instead focus their marketing more on the education and nurturing process in as far the problem a gym is solving is concerned. Tim and Randy will explain that further and teach us how we can create relationships with the right leads and prospects, and conduct our marketing in such a way that consumers will choose our gyms and our services as the solution to their needs. Stay tuned for more.</p><p><strong>Key Takeaways:</strong></p><ul><li>The difference between lead generation and client generation for gyms (01:53)</li><li>You can take a lead magnet, sell from it, and quickly turn it into a membership (04:17)</li><li>Selling something to somebody is about changing their belief system (07:40)</li><li>Focusing your marketing on alerting potential clients about the problems they have that they don’t know they have (08:54) </li><li>The people that are going to walk into your gym with their credit card out ready to become members (09:50)</li><li>Sustaining the business over the long term versus getting people off the street that are ready to buy today (11:06)</li><li>Your marketing must be a direct representation of what you want to be known for (13:06)</li><li>Allowing potential clients to self-select and walk through the door without you having to hook them (16:14)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830" rel="nofollow">This is Marketing By Seth Godin</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> f23060ab-bf2a-4d40-83dc-909f17bb91e9 https://built-to-grow.simplecast.com/episodes/86-what-is-marketing-k3qDhZpj Tue, 14 Jan 2020 12:00:03 +0000 1181 no     full 85: Stop Overpaying The IRS With Shauna Wekherlien 85: Stop Overpaying The IRS With Shauna Wekherlien 85 Tim Lyons and Randy Angsten In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien, about the big tax strategy savings that a lot of gym owners don’t know about, and how they can shelter some of the loads of cash that they’ve been paying Uncle Sam at the end of each year so they can actually grow their gyms. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien, about the big tax strategy savings that a lot of gym owners don’t know about, and how they can shelter some of the loads of cash that they’ve been paying Uncle Sam at the end of each year so they can actually grow their gyms. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owner of Tax Goddess Business Services, PC. She is a Certified Public Accountant (AZ), has her Master’s Degree in Taxation from Arizona State University, and is one of the elite Certified Tax Coaches in the USA (1 of just 5 in Arizona). 

    As a Certified Tax Coach, she is trained to lower her clients’ taxes to the bare legal minimum  and is in the top 1% of tax strategists in the US. She is also an author, speaker, investor, and a highly sought-after tax strategist whose reputation has been built on 16+ years of experience and implementing innovative tax solutions for individuals and businesses. She was actually the number one rated speaker at the previous growth summit.

    Shauna has been featured on many news and radio stations (CBS, NBC, FOX, ABC, Sonoran Living, The List, KFNX, KFYI, etc) as well as in many written publications (CNNMoney, The Arizona Republic, Phoenix Women, AZBiz, etc). She has won multiple awards for her ingenuity, leadership, and strength as a female leader in Arizona. She is an educational tax professional who loves to see the light bulb turn on for those she teaches, mentors, and guides.

    Tune in as she talks to Tim and Randy about the big tax strategy savings that a lot of gym owners don’t know about, and shares how they can shelter some of the loads of cash that they’ve been paying Uncle Sam at the end of each year so they can actually grow their gyms. 

    Key Takeaways:

    • The perfect time to put the strategies in place to save on taxes (01:46)
    • The CPA versus the tax strategist (03:51)
    • The scale of aggression: How CPAs work hard to keep us from being audited (08:22)
    • The importance of checking the background of the tax consultant/strategist you’re looking to work with (11:37)
    • The first tax strategy that gym owners can use that they don’t know exists (14:34)
    • How to get customized strategies that will save you money in 2020 (20:10)
    • The question of owning or leasing for gym owners (25:38)
    • Don't trust the government that they are going to have your money for you when you retire (29:44)
    • The advantages of starting a side business when you’re employed (32:48)
    • Where to go between W2 employees versus 1099 employees in the fitness industry (35:23)
    • Getting people on your team that will look out for you (44:31)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owner of Tax Goddess Business Services, PC. She is a Certified Public Accountant (AZ), has her Master’s Degree in Taxation from Arizona State University, and is one of the elite Certified Tax Coaches in the USA (1 of just 5 in Arizona). </p><p>As a Certified Tax Coach, she is trained to lower her clients’ taxes to the bare legal minimum  and is in the top 1% of tax strategists in the US. She is also an author, speaker, investor, and a highly sought-after tax strategist whose reputation has been built on 16+ years of experience and implementing innovative tax solutions for individuals and businesses. She was actually the number one rated speaker at the previous growth summit.</p><p>Shauna has been featured on many news and radio stations (CBS, NBC, FOX, ABC, Sonoran Living, The List, KFNX, KFYI, etc) as well as in many written publications (CNNMoney, The Arizona Republic, Phoenix Women, AZBiz, etc). She has won multiple awards for her ingenuity, leadership, and strength as a female leader in Arizona. She is an educational tax professional who loves to see the light bulb turn on for those she teaches, mentors, and guides.</p><p>Tune in as she talks to Tim and Randy about the big tax strategy savings that a lot of gym owners don’t know about, and shares how they can shelter some of the loads of cash that they’ve been paying Uncle Sam at the end of each year so they can actually grow their gyms. </p><p><strong>Key Takeaways:</strong></p><ul><li>The perfect time to put the strategies in place to save on taxes (01:46)</li><li>The CPA versus the tax strategist (03:51)</li><li>The scale of aggression: How CPAs work hard to keep us from being audited (08:22)</li><li>The importance of checking the background of the tax consultant/strategist you’re looking to work with (11:37)</li><li>The first tax strategy that gym owners can use that they don’t know exists (14:34)</li><li>How to get customized strategies that will save you money in 2020 (20:10)</li><li>The question of owning or leasing for gym owners (25:38)</li><li>Don&#39;t trust the government that they are going to have your money for you when you retire (29:44)</li><li>The advantages of starting a side business when you’re employed (32:48)</li><li>Where to go between W2 employees versus 1099 employees in the fitness industry (35:23)</li><li>Getting people on your team that will look out for you (44:31)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://pfmarketingsolutions.com/TaxGoddess" rel="nofollow">https://PFMarketingSolutions.com/TaxGoddess</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 244639f6-b879-4fa3-99dc-3ebd5b95b22a https://built-to-grow.simplecast.com/episodes/85-stop-overpaying-the-irs-with-shauna-wekherlien-Arwiz2nw Thu, 09 Jan 2020 12:00:05 +0000 2749 no     full 84: Use This Secret Software For Data Driven Growth 84: Use This Secret Software For Data Driven Growth 84 Tim Lyons and Randy Angsten In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. The super data analytics tools that he uses to run his gym are a real game-changer because what comes out of the box when one uses MindBody doesn't give them all the real gnarly data they need to run their gym business.

    Tim, for example, uses the data to look at what he’s spending on marketing and determine the return he’s getting on investment so he can decide whether to keep his ads on or cut them off. He uses software called Ikizmet to get all the deep data analytics he needs for his business and applies that in his decision making. The software speaks perfectly to MindBody and extracts all the necessary data out of it to help gym owners tell how their business is doing. It even looks into client behavior trends and tells a gym owner the clients that are at risk of leaving their gym based on the clients’ past behaviors.

    Ikizmet also works with ClubReady, ABC Financial, ZingFit, and Mariana Tek. The obvious things that a gym owner can use Ikizmet for include looking at the comparisons of month to date or year to date revenues so they can be able to forecast what they should be doing on a month to month basis to get ahead. There are so many other ways that a gym owner can use the software to move the needle forward in their business and take the guesswork out of owning their gym, and Tim and Randy will advise us on all that so we can be well informed. Stay tuned for more.

    Key Takeaways:

    • The secret software for data-driven growth (02:48)
    • Getting the trends from previous years so you can forecast more effectively (05:09)
    • Telling who your best performing coaches are and retaining the at-risk clients (05:51)
    • Knowing where to put the money and where to cut the money(10:23)
    • The best resource for making sure that the offerings you have in your gym have a decent return to make it worthwhile (11:47)
    • How to tell which pricing plans (training packages) are driving the majority of your revenue (14:26)
    • Who's using your memberships, who's coming in the most on what memberships and what price points make the most sense for you? (19:39)
    • Having your data will help you make the right decisions and win better by telling you whether or not you're doing the right things (22:39)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will share a secret little software that Tim&#39;s incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. The super data analytics tools that he uses to run his gym are a real game-changer because what comes out of the box when one uses MindBody doesn&#39;t give them all the real gnarly data they need to run their gym business.</p><p>Tim, for example, uses the data to look at what he’s spending on marketing and determine the return he’s getting on investment so he can decide whether to keep his ads on or cut them off. He uses software called Ikizmet to get all the deep data analytics he needs for his business and applies that in his decision making. The software speaks perfectly to MindBody and extracts all the necessary data out of it to help gym owners tell how their business is doing. It even looks into client behavior trends and tells a gym owner the clients that are at risk of leaving their gym based on the clients’ past behaviors.</p><p>Ikizmet also works with ClubReady, ABC Financial, ZingFit, and Mariana Tek. The obvious things that a gym owner can use Ikizmet for include looking at the comparisons of month to date or year to date revenues so they can be able to forecast what they should be doing on a month to month basis to get ahead. There are so many other ways that a gym owner can use the software to move the needle forward in their business and take the guesswork out of owning their gym, and Tim and Randy will advise us on all that so we can be well informed. Stay tuned for more.</p><p><strong>Key Takeaways:</strong></p><ul><li>The secret software for data-driven growth (02:48)</li><li>Getting the trends from previous years so you can forecast more effectively (05:09)</li><li>Telling who your best performing coaches are and retaining the at-risk clients (05:51)</li><li>Knowing where to put the money and where to cut the money(10:23)</li><li>The best resource for making sure that the offerings you have in your gym have a decent return to make it worthwhile (11:47)</li><li>How to tell which pricing plans (training packages) are driving the majority of your revenue (14:26)</li><li>Who&#39;s using your memberships, who&#39;s coming in the most on what memberships and what price points make the most sense for you? (19:39)</li><li>Having your data will help you make the right decisions and win better by telling you whether or not you&#39;re doing the right things (22:39)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://ikizmet.com/" rel="nofollow">Ikizmet - The Best Data Analytics for Your Gym</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9ed5860c-90ea-4606-873c-945ebb11c755 https://built-to-grow.simplecast.com/episodes/84-use-this-secret-software-for-data-driven-growth-pYQi0kE3 Tue, 07 Jan 2020 12:00:34 +0000 1637 no     full 83: Goal Setting For Intentional Growth 83: Goal Setting For Intentional Growth 83 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the kind of goal setting that will help gym owners make more money, keep more money, or give themselves more time freedom in 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the kind of goal setting that will help gym owners make more money, keep more money, or give themselves more time freedom in 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk goal setting in 2020 from a gym owner’s side of things. In January, everybody sets, tries to set, or at least aims at setting new year's resolutions, and gym owners are no exception when it comes to their fitness facilities. We all have a million things that we have great intentions around, especially at the beginning of a year, but it takes applying action and deliberately working on those things to be successful in achieving them. The same applies to the business-oriented goal setting for a gym business. 

    The first thing a gym owner must look at is where they are at with their fitness facility, and then focus on what they desire to achieve. They have to determine everything they need to get from the business so they can come up with the steps they have to take to accomplish that. It’s only after that that they can start setting their priorities/goals and their intentions on a daily or monthly basis. 

    It’s also important to set crazy big goals so one can push themselves to accomplish them by starting with their smaller goals and working their way up to the bigger ones. For more on how to set goals that will help you make more money, keep more money, or give yourself more time freedom in 2020, listen in as Tim and Randy dive deeper into that. 

    Key Takeaways:

    • A goal is not a goal unless it's written and has a date of completion (05:37)
    • The vessel that feeds the business owner’s desired lifestyle (06:19)
    • Focusing on the income-producing activities first (07:04)
    • Helping gym owners step away and the truth about gyms losing clients in January (08:42)
    • Focusing more on net profit than gross revenue and running a lean business (11:43)
    • The power of “Profit First”, its complications and how some people are successful with it (14:07)
    • Reducing your expenses and being efficient with payroll by not over-staffing (18:34)
    • Going big in 2020 and the importance of gym owners having their own fitness-oriented goals (22:31)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk goal setting in 2020 from a gym owner’s side of things. In January, everybody sets, tries to set, or at least aims at setting new year&#39;s resolutions, and gym owners are no exception when it comes to their fitness facilities. We all have a million things that we have great intentions around, especially at the beginning of a year, but it takes applying action and deliberately working on those things to be successful in achieving them. The same applies to the business-oriented goal setting for a gym business. </p><p>The first thing a gym owner must look at is where they are at with their fitness facility, and then focus on what they desire to achieve. They have to determine everything they need to get from the business so they can come up with the steps they have to take to accomplish that. It’s only after that that they can start setting their priorities/goals and their intentions on a daily or monthly basis. </p><p>It’s also important to set crazy big goals so one can push themselves to accomplish them by starting with their smaller goals and working their way up to the bigger ones. For more on how to set goals that will help you make more money, keep more money, or give yourself more time freedom in 2020, listen in as Tim and Randy dive deeper into that. </p><p><strong>Key Takeaways:</strong></p><ul><li>A goal is not a goal unless it&#39;s written and has a date of completion (05:37)</li><li>The vessel that feeds the business owner’s desired lifestyle (06:19)</li><li>Focusing on the income-producing activities first (07:04)</li><li>Helping gym owners step away and the truth about gyms losing clients in January (08:42)</li><li>Focusing more on net profit than gross revenue and running a lean business (11:43)</li><li>The power of “Profit First”, its complications and how some people are successful with it (14:07)</li><li>Reducing your expenses and being efficient with payroll by not over-staffing (18:34)</li><li>Going big in 2020 and the importance of gym owners having their own fitness-oriented goals (22:31)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4" rel="nofollow">Profit First By Mike Michalowicz</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 164b8252-0e47-4fc0-a7ae-80563e16ea26 https://built-to-grow.simplecast.com/episodes/83-goal-setting-for-intentional-growth-GlH9SZhn Thu, 02 Jan 2020 12:00:20 +0000 1610 no     full 82: 2020 Predictions 82: 2020 Predictions 82 Tim Lyons and Randy Angsten In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions.

    Tim and Randy are so well informed and always updated on the on-goings in the industry from being in the industry for many years, managing their own successful fitness facility, and working with gym owners from all over the US. 

    The predictions they will make are not their personal opinions. They are based on the conversations they’ve been hearing among gym owners and the entire marketplace, and thus they’re very confident in what they’re predicting for the new year. You’ll have to listen to this if you want to know what to expect this coming year so you can make the most informed business decisions for your gym. Stay tuned for more.

    Key Takeaways:

    • The prediction that Tim made last year about that six-week challenge that came true (04:25)
    • The low price point class style gyms will not stand the test of time (06:47)
    • Differentiating by providing the solution to clients’ needs and making sure your marketing explains that (09:37)
    • The most digested piece of content out there that you need to invest in (11:54)
    • The constantly increasing cost of Facebook advertising and how that is making it harder to get a return on investment from using it (17:51)
    • The client experience is going to make the difference (20:50)
    • The marketing method that will have gyms closing in 2020 (23:46)
    • Winning by being authentic and transparent in your marketing approach (25:35)
    • No shortcuts, do the right things, and you’ll see success (33:05)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will share their predictions of what&#39;s to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions.</p><p>Tim and Randy are so well informed and always updated on the on-goings in the industry from being in the industry for many years, managing their own successful fitness facility, and working with gym owners from all over the US. </p><p>The predictions they will make are not their personal opinions. They are based on the conversations they’ve been hearing among gym owners and the entire marketplace, and thus they’re very confident in what they’re predicting for the new year. You’ll have to listen to this if you want to know what to expect this coming year so you can make the most informed business decisions for your gym. Stay tuned for more.</p><p><strong>Key Takeaways:</strong></p><ul><li>The prediction that Tim made last year about that six-week challenge that came true (04:25)</li><li>The low price point class style gyms will not stand the test of time (06:47)</li><li>Differentiating by providing the solution to clients’ needs and making sure your marketing explains that (09:37)</li><li>The most digested piece of content out there that you need to invest in (11:54)</li><li>The constantly increasing cost of Facebook advertising and how that is making it harder to get a return on investment from using it (17:51)</li><li>The client experience is going to make the difference (20:50)</li><li>The marketing method that will have gyms closing in 2020 (23:46)</li><li>Winning by being authentic and transparent in your marketing approach (25:35)</li><li>No shortcuts, do the right things, and you’ll see success (33:05)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e3896890-0bed-4f39-893f-cf116aa5478e https://built-to-grow.simplecast.com/episodes/82-2020-predictions-p5u7WrGI Tue, 31 Dec 2019 12:00:04 +0000 2105 no     full 81: The Best of The Built To Grow Podcast 81: The Best of The Built To Grow Podcast 81 Tim Lyons and Randy Angsten In this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019, so that every gym owner who’s looking to win in their business will know exactly which episodes they need to go listen to so they can learn how to successfully and sustainably grow their businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019, so that every gym owner who’s looking to win in their business will know exactly which episodes they need to go listen to so they can learn how to successfully and sustainably grow their businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019. They did their first episode in March 2019 and they’re now at episode 81 after nine months. When they started out they were really keen on consistency and have continuously ensured that they stick to it throughout despite the challenges of coming up with content, making sure they’re in the office together, and Tim having to come up with all the different names that he has for Randy in every episode.

    They will dive into the ten episodes that they enjoyed the most and which they felt delivered the most value so that every gym owner who’s looking to win in their business will know exactly which episodes they need to go listen to so they can learn how to successfully and sustainably grow their businesses. Listen in for more.

    Key Takeaways:

    • How to open a gym and making a million dollars on day one (04:20)
    • Re-branding makes people think it’s a new gym (05:53)
    • The job or the product: What we’re really selling in the fitness business (07:24)
    • Why gyms are continuously going out of business today (13:37)
    • How you can leverage the word free to convert on a higher percentage (17:37)
    • The perfect gym model for maximum profitability (21:56)
    • The strategy you can use at your gym to make $20,000+ in revenue on Black Friday (23:33)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019. They did their first episode in March 2019 and they’re now at episode 81 after nine months. When they started out they were really keen on consistency and have continuously ensured that they stick to it throughout despite the challenges of coming up with content, making sure they’re in the office together, and Tim having to come up with all the different names that he has for Randy in every episode.</p><p>They will dive into the ten episodes that they enjoyed the most and which they felt delivered the most value so that every gym owner who’s looking to win in their business will know exactly which episodes they need to go listen to so they can learn how to successfully and sustainably grow their businesses. Listen in for more.</p><p><strong>Key Takeaways:</strong></p><ul><li>How to open a gym and making a million dollars on day one (04:20)</li><li>Re-branding makes people think it’s a new gym (05:53)</li><li>The job or the product: What we’re really selling in the fitness business (07:24)</li><li>Why gyms are continuously going out of business today (13:37)</li><li>How you can leverage the word free to convert on a higher percentage (17:37)</li><li>The perfect gym model for maximum profitability (21:56)</li><li>The strategy you can use at your gym to make $20,000+ in revenue on Black Friday (23:33)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 421981ec-1869-400f-a197-c9896ff845da https://built-to-grow.simplecast.com/episodes/81-the-best-of-the-built-to-grow-podcast-2tZJT9Vz Thu, 26 Dec 2019 12:00:01 +0000 1955 no     full 80: Is Outsourcing Your Processes A Good Idea 80: Is Outsourcing Your Processes A Good Idea 80 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. Basically, how the service works is, a gym owner generates leads from their sources and the third party company works on setting appointments, nurtures them, gets them to show up at the gym, and then charges the gym owner a fee for every potential client that shows up.

    Depending on the kind of operation a gym owner is running, it may not make sense for them to manage their entire appointment setting process. Time is of the essence, and the best option may lie in outsourcing this function to a third party expert, because the expert ensures that a gym owner gets prospects hustle free. The gym owner still has to personally work on turning those prospects into memberships, and so that begs the question, is it really worth it to outsource the process in the first place?

    Well, Tim and Randy will answer that and by talking about whether or not a gym owner should outsource any of their business processes. They will dive into the pros and cons of doing it, and share exactly what a gym owner should look into first before making that decision to outsource. Stay tuned for more on that.

    Key Takeaways:

    • To outsource or not to outsource the appointment process (02:29)
    • How outsourcing may not generate qualified leads your gym needs (05:28)
    • Personal training is a relationship business that requires a gym owner to have a lot of control to make it work (08:11)
    • Solving the problem the right way to create more success (08:48)
    • If you’re going to own the business, own the processes (09:44)
    • Stop looking for a shortcut or easy solution all the time (11:16)
    • The importance of being deliberate with growth and moving the needle (14:52)
    • Automate the process yourself somehow (16:01)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. Basically, how the service works is, a gym owner generates leads from their sources and the third party company works on setting appointments, nurtures them, gets them to show up at the gym, and then charges the gym owner a fee for every potential client that shows up.</p><p>Depending on the kind of operation a gym owner is running, it may not make sense for them to manage their entire appointment setting process. Time is of the essence, and the best option may lie in outsourcing this function to a third party expert, because the expert ensures that a gym owner gets prospects hustle free. The gym owner still has to personally work on turning those prospects into memberships, and so that begs the question, is it really worth it to outsource the process in the first place?</p><p>Well, Tim and Randy will answer that and by talking about whether or not a gym owner should outsource any of their business processes. They will dive into the pros and cons of doing it, and share exactly what a gym owner should look into first before making that decision to outsource. Stay tuned for more on that.</p><p><strong>Key Takeaways:</strong></p><ul><li>To outsource or not to outsource the appointment process (02:29)</li><li>How outsourcing may not generate qualified leads your gym needs (05:28)</li><li>Personal training is a relationship business that requires a gym owner to have a lot of control to make it work (08:11)</li><li>Solving the problem the right way to create more success (08:48)</li><li>If you’re going to own the business, own the processes (09:44)</li><li>Stop looking for a shortcut or easy solution all the time (11:16)</li><li>The importance of being deliberate with growth and moving the needle (14:52)</li><li>Automate the process yourself somehow (16:01)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 606af484-8789-4ab7-ac81-61f2bae180ad https://built-to-grow.simplecast.com/episodes/80-is-outsourcing-your-processes-a-good-idea-YM3Fq_AJ Tue, 24 Dec 2019 12:00:06 +0000 1046 no     full 79: How To Leverage Content For Growth 79: How To Leverage Content For Growth 79 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss how gym owners can get the most out of their content, so they can continually grow their fitness facilities. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss how gym owners can get the most out of their content, so they can continually grow their fitness facilities. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss how gym owners can get the most out of their content. This is especially for the gym owners who have very little content, have no idea what content is, or how to create it. For gym owners, content can be very hard to figure out if they don’t have a game plan. And one of the best ways to go about it is to listen to what clients are asking out on the training floor because that can be the basis for their content creation.

    Creation of content is all about strategy and content comes in different forms including written, audio, and video. The biggest content creation problem for gym owners is always where to source the content, and one of the easiest ways to overcome that is by utilizing their personal training teams.

    Tim and Randy will share their content creation processes at Pulse Fitness in great detail to demonstrate exactly how any gym owner can create their own content regardless of whether they have a team or not, so they can continually grow their fitness facility. So if you’re a gym owner going through the content creation/marketing conundrum, you won’t wanna miss this episode.

    Key Takeaways:

    • The importance of systems and processes and automating them (01:30)
    • Leveraging the personal training team to develop content (04:33)
    • How Tim does content creation at his fitness facility (05:30)
    • Allowing your team to contribute and turning that into a piece of value (10:49)
    • How your content can position you as an authority (12:41)
    • Ghost writers can do it for you if you give them the topics (15:07)
    • You should definitely be on YouTube and study how different companies do their content (16:48)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss how gym owners can get the most out of their content. This is especially for the gym owners who have very little content, have no idea what content is, or how to create it. For gym owners, content can be very hard to figure out if they don’t have a game plan. And one of the best ways to go about it is to listen to what clients are asking out on the training floor because that can be the basis for their content creation.</p><p>Creation of content is all about strategy and content comes in different forms including written, audio, and video. The biggest content creation problem for gym owners is always where to source the content, and one of the easiest ways to overcome that is by utilizing their personal training teams.</p><p>Tim and Randy will share their content creation processes at Pulse Fitness in great detail to demonstrate exactly how any gym owner can create their own content regardless of whether they have a team or not, so they can continually grow their fitness facility. So if you’re a gym owner going through the content creation/marketing conundrum, you won’t wanna miss this episode.</p><p><strong>Key Takeaways:</strong></p><ul><li>The importance of systems and processes and automating them (01:30)</li><li>Leveraging the personal training team to develop content (04:33)</li><li>How Tim does content creation at his fitness facility (05:30)</li><li>Allowing your team to contribute and turning that into a piece of value (10:49)</li><li>How your content can position you as an authority (12:41)</li><li>Ghost writers can do it for you if you give them the topics (15:07)</li><li>You should definitely be on YouTube and study how different companies do their content (16:48)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6f08499f-9a9c-4a72-9dd0-6c146bc0708a https://built-to-grow.simplecast.com/episodes/79-how-to-leverage-content-for-growth-UYdRiBEs Thu, 19 Dec 2019 12:00:04 +0000 1322 no     full 78: Gratitude Your Way To Winning 78: Gratitude Your Way To Winning 78 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating existing clients is concerned. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating existing clients is concerned. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating clients is concerned. It's much cheaper to keep clients than it is to find new ones, but a lot of times gym owners get their eye off the ball when they think that they don’t need to focus so much on their existing clients, and direct all their efforts into looking for new ones. 

    That’s a really big mistake because existing clients are the ones a business generates its revenues from to keep the business running and growing, and so appreciating them is paramount. It keeps them happy and builds a culture where going to the gym is not just about getting the results they’re aiming for, but about the experience they get while at that gym.  

    Even when automating the business operations of a gym, there’s a need to ensure that the face to face conversations with clients still continue in order to always identify the unique needs of each client. Tim and Randy will talk about all the great ways that Tim uses to show gratitude to his clients and build solid relationships with them which in turn continuously steps up his retention. This is the ultimate “Build a Great Customer Love Department” guide for gym owners, so don’t miss it.

    Key Takeaways:

    • The other half of the coin: Nurturing and keeping the clients (03:28)
    • New customer acquisition versus customer service (06:17)
    • The relationship you have with your clients matters more and more as competition increases (08:56)
    • Half the personal trainer’s job is almost like a therapist (11:24)
    • Be the Alfred to your clients’ batman and champion them (12:37)
    • The power of thought and doing the daily affirmations (17:50)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating clients is concerned. It&#39;s much cheaper to keep clients than it is to find new ones, but a lot of times gym owners get their eye off the ball when they think that they don’t need to focus so much on their existing clients, and direct all their efforts into looking for new ones. </p><p>That’s a really big mistake because existing clients are the ones a business generates its revenues from to keep the business running and growing, and so appreciating them is paramount. It keeps them happy and builds a culture where going to the gym is not just about getting the results they’re aiming for, but about the experience they get while at that gym.  </p><p>Even when automating the business operations of a gym, there’s a need to ensure that the face to face conversations with clients still continue in order to always identify the unique needs of each client. Tim and Randy will talk about all the great ways that Tim uses to show gratitude to his clients and build solid relationships with them which in turn continuously steps up his retention. This is the ultimate “Build a Great Customer Love Department” guide for gym owners, so don’t miss it.</p><p><strong>Key Takeaways:</strong></p><ul><li>The other half of the coin: Nurturing and keeping the clients (03:28)</li><li>New customer acquisition versus customer service (06:17)</li><li>The relationship you have with your clients matters more and more as competition increases (08:56)</li><li>Half the personal trainer’s job is almost like a therapist (11:24)</li><li>Be the Alfred to your clients’ batman and champion them (12:37)</li><li>The power of thought and doing the daily affirmations (17:50)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034" rel="nofollow">How to Win Friends and Influence People By Dale Carnegie</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8edd4dab-489b-4fc3-9598-e6add74c9bd9 https://built-to-grow.simplecast.com/episodes/78-gratitude-your-way-to-winning-RkbDSNWG Tue, 17 Dec 2019 12:00:12 +0000 1440 no     full 77: Is Your Content King, Or Is It Crushing You? 77: Is Your Content King, Or Is It Crushing You? 77 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it in such a way that potential clients will be walking into your gym with their credit cards out ready to sign up. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it in such a way that potential clients will be walking into your gym with their credit cards out ready to sign up. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been some done-for-you content services coming up, mostly social media-based, which offer to manage content for business owners, but they have some pros and cons that every gym owner should know in advance before they choose to procure the services.

    Tim and Randy will dive into those pros and cons in great detail, and share what they know about content so every gym owner who listens in will be well informed. They’ll start off by talking about the core principles that one needs to consider when creating their content strategy, namely the entertainment in the content and the value that the content will offer. 

    They will then talk about direct marketing techniques in comparison to social media and email, and highlight just how much more effective social media and email can be in attracting clients rather than pursuing them. They will also have an in-depth discussion about what effective social management for a gym should look like, and whether or not it’s wise to outsource the task to a third-party.

    If you’re a gym owner looking to have potential clients walking into your gym with their credit cards out ready to sign up, then this episode is just for you. Stay tuned for more!

    Key Takeaways:

    • The number of leads you’re getting is not the problem, it’s what happens after the leads are generated (04:20)
    • The world of social media engagement matters (06:46)
    • The importance of authenticity in managing your social media (09:30) 
    • Getting the culture of your gym into your social media to sell more (12:11)
    • The value in gym owners building a relationship with their population (16:41)
    • Coming up with your own content in your intent-based branding and re-targeting (22:01)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been some done-for-you content services coming up, mostly social media-based, which offer to manage content for business owners, but they have some pros and cons that every gym owner should know in advance before they choose to procure the services.</p><p>Tim and Randy will dive into those pros and cons in great detail, and share what they know about content so every gym owner who listens in will be well informed. They’ll start off by talking about the core principles that one needs to consider when creating their content strategy, namely the entertainment in the content and the value that the content will offer. </p><p>They will then talk about direct marketing techniques in comparison to social media and email, and highlight just how much more effective social media and email can be in attracting clients rather than pursuing them. They will also have an in-depth discussion about what effective social management for a gym should look like, and whether or not it’s wise to outsource the task to a third-party.</p><p>If you’re a gym owner looking to have potential clients walking into your gym with their credit cards out ready to sign up, then this episode is just for you. Stay tuned for more!</p><p><strong>Key Takeaways:</strong></p><ul><li>The number of leads you’re getting is not the problem, it’s what happens after the leads are generated (04:20)</li><li>The world of social media engagement matters (06:46)</li><li>The importance of authenticity in managing your social media (09:30) </li><li>Getting the culture of your gym into your social media to sell more (12:11)</li><li>The value in gym owners building a relationship with their population (16:41)</li><li>Coming up with your own content in your intent-based branding and re-targeting (22:01)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 439aedd2-5d41-404a-8dd5-3971af9f3492 https://built-to-grow.simplecast.com/episodes/77-is-your-content-king-or-is-it-crushing-you-QSOMYuz6 Thu, 12 Dec 2019 12:00:03 +0000 1434 no     full 76: How To Pay Coaches For Maximum Profitability 76: How To Pay Coaches For Maximum Profitability 76 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff, and dive into how they believe gym owners should be paying them to avoid struggles with managing expenses and balancing cash flow so they can maximize the profitability of their business and scale successfully. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff, and dive into how they believe gym owners should be paying them to avoid struggles with managing expenses and balancing cash flow so they can maximize the profitability of their business and scale successfully. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that is very important for the livelihood of a gym and it’s the one thing that every gym owner does differently.

    A gym owner can very easily bury their business if they pay their staff the wrong way, and this is something that is not talked about widely because it’s not considered necessary when in reality some gym owners take care of their staff so much that it hurts their business financially. 

    That’s what Tim and Randy want to put an end to with this episode, and they will dive into how they believe gym owners should be paying their coaches/personal trainers and staff to avoid struggles with managing expenses and balancing cash flow so they can maximize the profitability of their business and scale successfully. So if you’re a gym owner looking to be a winner in the industry, you need to listen to this.

    Key Takeaways:

    • The astronomical Black Friday numbers that are coming in (01:04)
    • The way you pay your trainers needs to benefit the business first (06:13)
    • The percentages are killing you as a gym owner (08:35)
    • The coaches/trainers can’t have a roster of clients if a gym is to be seamless in delivering great results to its clients consistently (12:53)
    • The team approach for the common good and how to incentivize your staff to over-deliver (15:07)
    • Why the independent contractors paying you rent is not the best model (20:08)
    • The changes that led to Tim’s big beautiful fitness facility (24:28)
    • Leveraging on the fixed expenses and being smart about the variable and periodic expenses (27:29)
    • Taking work off your shoulder as a business owner through staffing and systems (33:16)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that is very important for the livelihood of a gym and it’s the one thing that every gym owner does differently.</p><p>A gym owner can very easily bury their business if they pay their staff the wrong way, and this is something that is not talked about widely because it’s not considered necessary when in reality some gym owners take care of their staff so much that it hurts their business financially. </p><p>That’s what Tim and Randy want to put an end to with this episode, and they will dive into how they believe gym owners should be paying their coaches/personal trainers and staff to avoid struggles with managing expenses and balancing cash flow so they can maximize the profitability of their business and scale successfully. So if you’re a gym owner looking to be a winner in the industry, you need to listen to this.</p><p><strong>Key Takeaways:</strong></p><ul><li>The astronomical Black Friday numbers that are coming in (01:04)</li><li>The way you pay your trainers needs to benefit the business first (06:13)</li><li>The percentages are killing you as a gym owner (08:35)</li><li>The coaches/trainers can’t have a roster of clients if a gym is to be seamless in delivering great results to its clients consistently (12:53)</li><li>The team approach for the common good and how to incentivize your staff to over-deliver (15:07)</li><li>Why the independent contractors paying you rent is not the best model (20:08)</li><li>The changes that led to Tim’s big beautiful fitness facility (24:28)</li><li>Leveraging on the fixed expenses and being smart about the variable and periodic expenses (27:29)</li><li>Taking work off your shoulder as a business owner through staffing and systems (33:16)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6c57b924-71fd-4339-b040-2ea871edafaf https://built-to-grow.simplecast.com/episodes/76-how-to-pay-coaches-for-maximum-profitability-p2J_oYi_ Tue, 10 Dec 2019 12:00:21 +0000 2295 no     full 75: Is Email Dead? 75: Is Email Dead? 75 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing, to discuss email marketing. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing, to discuss email marketing. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing. Evan is actually the guy that helps Tim with email deliverability and he is a guru, consultant and the go-to guy on the subject.

    People have plenty of misconceptions about email, like thinking that it’s a guaranteed service, meaning that once someone sends an email it will definitely get to the recipient, or thinking that using an email service like Ontraport means that one doesn’t have to worry about email deliverability. 

    Evan will dive into all the facts about email marketing, the various technical processes needed to facilitate better email deliverability, and what gym owners can do overall to make sure that their emails are always reaching their target prospects. Email marketing is definitely not dead, and Evan is here to prove that. So stay tuned.

    Key Takeaways:

    • The email delivery and coder guy that you want and need on your team (01:41)
    • The importance of email authentication (03:51)
    • 80% of all cybercrime starts from an email. Here’s a solution (05:44)
    • Understanding that deliverability starts at the point of opt-in (10:20)
    • The only way to almost guarantee an email will get through (12:00)
    • Doing quarterly cleanings for list hygiene and the significance of watching your engagement (14:49)
    • The hygiene tool that helps people identify valid emails and spam traps (20:42)
    • Our definition of a spammer versus the definition of a spammer to the mailbox (23:28)
    • The necessary mindset change to see addition by subtraction (27:51)
    • The risks of using link shorteners like Bitly in your emails (32:03)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing. Evan is actually the guy that helps Tim with email deliverability and he is a guru, consultant and the go-to guy on the subject.</p><p>People have plenty of misconceptions about email, like thinking that it’s a guaranteed service, meaning that once someone sends an email it will definitely get to the recipient, or thinking that using an email service like Ontraport means that one doesn’t have to worry about email deliverability. </p><p>Evan will dive into all the facts about email marketing, the various technical processes needed to facilitate better email deliverability, and what gym owners can do overall to make sure that their emails are always reaching their target prospects. Email marketing is definitely not dead, and Evan is here to prove that. So stay tuned.</p><p><strong>Key Takeaways:</strong></p><ul><li>The email delivery and coder guy that you want and need on your team (01:41)</li><li>The importance of email authentication (03:51)</li><li>80% of all cybercrime starts from an email. Here’s a solution (05:44)</li><li>Understanding that deliverability starts at the point of opt-in (10:20)</li><li>The only way to almost guarantee an email will get through (12:00)</li><li>Doing quarterly cleanings for list hygiene and the significance of watching your engagement (14:49)</li><li>The hygiene tool that helps people identify valid emails and spam traps (20:42)</li><li>Our definition of a spammer versus the definition of a spammer to the mailbox (23:28)</li><li>The necessary mindset change to see addition by subtraction (27:51)</li><li>The risks of using link shorteners like Bitly in your emails (32:03)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.fundamental.marketing" rel="nofollow">www.Fundamental.Marketing</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> 053392ce-e5b1-44db-828a-5ae12a5695cc https://built-to-grow.simplecast.com/episodes/75-is-email-dead-8xoU5V8l Thu, 05 Dec 2019 12:00:07 +0000 2382 no     full 74: Making the Transition to Small Group Training 74: Making the Transition to Small Group Training 74 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the trending issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits but struggling with how to do it successfully. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the trending issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits but struggling with how to do it successfully. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits.

    Gym owners understand that small group training is beneficial for both their businesses and clients in the long run, but they struggle with how to take their clients from one on one personal training to a small group, how to price the classes, and how to implement it all facility-wide. Tim and Randy will share some very actionable tips on exactly how to do it successfully, so if you’re a gym owner looking to make that transition right now or in the near future, you’ll need to listen to this episode. 

    Key Takeaways:

    • The automation workshop at the Keap headquarters (00:23)
    • Maximizing profitability and how to do it (01:58)
    • Biting the bullet, doing it, pushing hard, and letting people know about the service (04:22)
    • Proven better results with more people in a session (05:52)
    • Fostering the development of great relationships and bonds among clients (07:58)
    • The benefit of doing block schedules and paying by the hour (11:25)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits.</p><p>Gym owners understand that small group training is beneficial for both their businesses and clients in the long run, but they struggle with how to take their clients from one on one personal training to a small group, how to price the classes, and how to implement it all facility-wide. Tim and Randy will share some very actionable tips on exactly how to do it successfully, so if you’re a gym owner looking to make that transition right now or in the near future, you’ll need to listen to this episode. </p><p><strong>Key Takeaways:</strong></p><ul><li>The automation workshop at the Keap headquarters (00:23)</li><li>Maximizing profitability and how to do it (01:58)</li><li>Biting the bullet, doing it, pushing hard, and letting people know about the service (04:22)</li><li>Proven better results with more people in a session (05:52)</li><li>Fostering the development of great relationships and bonds among clients (07:58)</li><li>The benefit of doing block schedules and paying by the hour (11:25)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 03379ba9-0684-45be-b5fc-7bdc70229906 https://built-to-grow.simplecast.com/episodes/74-making-the-transition-to-small-group-training-xr8knz9b Tue, 03 Dec 2019 12:00:05 +0000 895 no     full 73: New Profit Center - Yes or No? 73: New Profit Center - Yes or No? 73 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. This is something that challenges gym owners every single month of the year because they’re constantly being bombarded with all sorts of product/service offers by equipment companies, independent trainers, and even their own clients.

    Tim and Randy will dive into what a gym owner should do when making those kinds of decisions, and share the four specific questions they should ask themselves before making the decisions. If you’re a gym owner, you’re allowed to copy the four questions for yourself, because they’re the same ones Tim uses. Stay tuned for more! 

    Key Takeaways:

    • Hoping for that whiskey company sponsorship (01:49)
    • Going back to the core values of your business as the compass of how you decide (02:38)
    • The significance of knowing who you are and what your beliefs are (04:10)
    • Changing the entire experience for the client beyond just the results (05:38)
    • The importance of having the full buy-in of the coaches (10:30)
    • Making a consideration only when something answers yes for all the checks in the boxes (15:08)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. This is something that challenges gym owners every single month of the year because they’re constantly being bombarded with all sorts of product/service offers by equipment companies, independent trainers, and even their own clients.</p><p>Tim and Randy will dive into what a gym owner should do when making those kinds of decisions, and share the four specific questions they should ask themselves before making the decisions. If you’re a gym owner, you’re allowed to copy the four questions for yourself, because they’re the same ones Tim uses. Stay tuned for more! </p><p><strong>Key Takeaways:</strong></p><ul><li>Hoping for that whiskey company sponsorship (01:49)</li><li>Going back to the core values of your business as the compass of how you decide (02:38)</li><li>The significance of knowing who you are and what your beliefs are (04:10)</li><li>Changing the entire experience for the client beyond just the results (05:38)</li><li>The importance of having the full buy-in of the coaches (10:30)</li><li>Making a consideration only when something answers yes for all the checks in the boxes (15:08)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0fa99f01-3815-402b-86d1-cbc589af96b2 https://built-to-grow.simplecast.com/episodes/73-new-profit-center-yes-or-no-yPEb4E6d Fri, 29 Nov 2019 12:00:05 +0000 1002 no     full 72: How to Win This Holiday Season 72: How to Win This Holiday Season 72 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about holiday promotions and how important it is for gym owners to go big in terms of offering huge discounts on their training packages not only as an appreciation of their existing clients but also as a way of getting their past clients back. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about holiday promotions and how important it is for gym owners to go big in terms of offering huge discounts on their training packages not only as an appreciation of their existing clients but also as a way of getting their past clients back. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about Black Friday and how important it is for gym owners to go big in terms of offering huge discounts on their training packages not only as an appreciation of their existing clients, but also as a way of getting their past clients back. People are always looking for amazing deals during the holiday season and so it’s critical for the discounts one offers to be too good to ignore.

    They will also dive into holiday promotions in general, including Christmas and the new year, and share the best strategies for any gym to win this holiday season. Listen to learn more and go apply it in your gym to solidify your retention while growing your gym well into the new year.

    Key Takeaways:

    • Throwing a massive sale in true black Friday fashion (01:06)
    • The holiday letter campaign and how to leverage it in a way where people can gift your gym memberships to their friends and family (04:47)
    • Highlighting your great achievements to solidify their decision to renew (08:16)
    • Tapping into other people's lists and leads (09:34)
    • The automation workshop to get the lead generation steel trap for your gym (13:05)
    • Increasing your conversion rates by 10% with the same amount of leads (16:57)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about Black Friday and how important it is for gym owners to go big in terms of offering huge discounts on their training packages not only as an appreciation of their existing clients, but also as a way of getting their past clients back. People are always looking for amazing deals during the holiday season and so it’s critical for the discounts one offers to be too good to ignore.</p><p>They will also dive into holiday promotions in general, including Christmas and the new year, and share the best strategies for any gym to win this holiday season. Listen to learn more and go apply it in your gym to solidify your retention while growing your gym well into the new year.</p><p><strong>Key Takeaways:</strong></p><ul><li>Throwing a massive sale in true black Friday fashion (01:06)</li><li>The holiday letter campaign and how to leverage it in a way where people can gift your gym memberships to their friends and family (04:47)</li><li>Highlighting your great achievements to solidify their decision to renew (08:16)</li><li>Tapping into other people&#39;s lists and leads (09:34)</li><li>The automation workshop to get the lead generation steel trap for your gym (13:05)</li><li>Increasing your conversion rates by 10% with the same amount of leads (16:57)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow">www.PFMarketingSolutions.com/Automation</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 125d8fbb-ea5b-4eb8-a9b5-496b0dd00df9 https://built-to-grow.simplecast.com/episodes/72-how-to-win-this-holiday-season-fy_ub26V Tue, 26 Nov 2019 12:00:18 +0000 1198 no     full 71: January's Dirty Little Secret 71: January's Dirty Little Secret 71 Tim Lyons and Randy Angsten In this episode, Tim and Randy will start off by talking about their plans for next year, sharing their four-quarter strategy, and then dive into the dirty little secret in the fitness industry that nobody likes to talk about. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will start off by talking about their plans for next year, sharing their four-quarter strategy, and then dive into the dirty little secret in the fitness industry that nobody likes to talk about. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January.

    The dip in memberships is caused by people reevaluating their fitness programs, finances, and everything else in January. Gym owners tend to focus more on getting new clients and end up losing a large number of their existing clients, and Tim and Randy will teach you how to shift your focus internally between November and December to keep them happy so they can stay. Listen in and learn!

    Key Takeaways:

    • January’s dirty little secret in the fitness industry (01:52)
    • Re-engaging your clients during the holidays and keeping them focused (04:27)
    • Losing weight in November and maintaining it in December (06:03)
    • Going big on the holiday party to show your clients you love them (10:29)
    • Right now matters more than January (15:30)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January.</p><p>The dip in memberships is caused by people reevaluating their fitness programs, finances, and everything else in January. Gym owners tend to focus more on getting new clients and end up losing a large number of their existing clients, and Tim and Randy will teach you how to shift your focus internally between November and December to keep them happy so they can stay. Listen in and learn!</p><p><strong>Key Takeaways:</strong></p><ul><li>January’s dirty little secret in the fitness industry (01:52)</li><li>Re-engaging your clients during the holidays and keeping them focused (04:27)</li><li>Losing weight in November and maintaining it in December (06:03)</li><li>Going big on the holiday party to show your clients you love them (10:29)</li><li>Right now matters more than January (15:30)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3bd6f5ca-b11f-4610-b8cf-8051807947ca https://built-to-grow.simplecast.com/episodes/71-januarys-dirty-little-secret-STtB9Bw6 Thu, 21 Nov 2019 12:00:34 +0000 1023 no     full 70: Small Business Success With Keap Founder And CEO Clate Mask 70: Small Business Success With Keap Founder And CEO Clate Mask 70 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about, how they help business owners get organized, follow up and automate to grow their businesses, and so much more. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about, how they help business owners get organized, follow up and automate to grow their businesses, and so much more. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about and how they help business owners get organized, follow up and automate to grow their businesses.

    They will also dive into the way communication has evolved and how Keap is integrating text messaging into their software to meet their users’ communication needs, why Russell Brunson waged war on Infusionsoft, how top-level gyms are utilizing automation to gain an advantage, and Keap’s future functionality and capabilities. It’s going to be a resourceful episode, so don’t miss it.

    Key Takeaways:

    • Aiming at simplifying growth for 5 million small businesses worldwide (02:31)
    • How text messaging has become one of the most important ways of communicating with customers (07:22)
    • ClickFunnels hates Infusionsoft: The Inside Story (14:11)
    • Keap’s landing page solution and its limited capabilities (20:50)
    • Email deliverability, and focusing more engagement than list size (24:18)
    • Putting in a lot of resources and effort towards meeting user needs and in preparation for Black Friday (28:05)
    • The lead generation and competitiveness of fitness marketing (29:38)
    • How to build a system that keeps following up with gym members to keep them engaged (34:41)
    • The real problem that is the lack of followup and relationship building through the customer experience(36:48)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about and how they help business owners get organized, follow up and automate to grow their businesses.</p><p>They will also dive into the way communication has evolved and how Keap is integrating text messaging into their software to meet their users’ communication needs, why Russell Brunson waged war on Infusionsoft, how top-level gyms are utilizing automation to gain an advantage, and Keap’s future functionality and capabilities. It’s going to be a resourceful episode, so don’t miss it.</p><p><strong>Key Takeaways:</strong></p><ul><li>Aiming at simplifying growth for 5 million small businesses worldwide (02:31)</li><li>How text messaging has become one of the most important ways of communicating with customers (07:22)</li><li>ClickFunnels hates Infusionsoft: The Inside Story (14:11)</li><li>Keap’s landing page solution and its limited capabilities (20:50)</li><li>Email deliverability, and focusing more engagement than list size (24:18)</li><li>Putting in a lot of resources and effort towards meeting user needs and in preparation for Black Friday (28:05)</li><li>The lead generation and competitiveness of fitness marketing (29:38)</li><li>How to build a system that keeps following up with gym members to keep them engaged (34:41)</li><li>The real problem that is the lack of followup and relationship building through the customer experience(36:48)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://keap.com/" rel="nofollow">www.Keap.com</a>/</li><li><a href="http://instagram.com/keap/" rel="nofollow">www.Instagram.com/Keap</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> e9adcaa3-e923-4e2d-94d8-507ba40af885 https://built-to-grow.simplecast.com/episodes/small-business-success-with-keap-founder-and-ceo-clate-mask-1DKY2vDN Tue, 19 Nov 2019 12:00:29 +0000 2314 no     full 69: Dominate Black Friday Using This Strategy 69: Dominate Black Friday Using This Strategy 69 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, and how gym owners can leverage it to win big in terms of additional revenue. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, and how gym owners can leverage it to win big in terms of additional revenue. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses.

    They will also share the winning strategy that they’ve used for years to dominate Black Friday and add upwards of $50,000 to their business in a single weekend. Listen in to learn how you can implement this strategy this Black Friday!

    Key Takeaways:

    • The importance of keeping your clients accountable during the holidays (02:40)
    • The unspoken loss of clients that happens in January (04:11)
    • Making $25K+ in just two days with great Black Friday deals (07:58)
    • Real success story from using Tim and Randy’s Black Friday funnel (13:45)
    • The problem with challenges and trials offered for gym clients (18:44)
    • Stop coming up with the next gimmicky thing to get people in the door (21:34)
    • Over-delivering on the content for your lead magnet (23:05)
    • The direct response bubble burst for fitness (27:51)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses.</p><p>They will also share the winning strategy that they’ve used for years to dominate Black Friday and add upwards of $50,000 to their business in a single weekend. Listen in to learn how you can implement this strategy this Black Friday!</p><p><strong>Key Takeaways:</strong></p><ul><li>The importance of keeping your clients accountable during the holidays (02:40)</li><li>The unspoken loss of clients that happens in January (04:11)</li><li>Making $25K+ in just two days with great Black Friday deals (07:58)</li><li>Real success story from using Tim and Randy’s Black Friday funnel (13:45)</li><li>The problem with challenges and trials offered for gym clients (18:44)</li><li>Stop coming up with the next gimmicky thing to get people in the door (21:34)</li><li>Over-delivering on the content for your lead magnet (23:05)</li><li>The direct response bubble burst for fitness (27:51)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 14a387cd-62bd-4bb6-8e9a-9b72c4b5b268 https://built-to-grow.simplecast.com/episodes/69-dominate-black-friday-using-this-strategy-t_vEzH5p Thu, 14 Nov 2019 12:00:03 +0000 1826 no     full 68: Are You Selling Sessions Or Time? 68: Are You Selling Sessions Or Time? 68 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses. 

    Selling packages of sessions can rake in lots of upfront cash for a gym, but it causes way more problems than it’s worth, so if you as a gym owner and you’re still selling sessions rather than results/time, you have to listen to this episode!

    Key Takeaways:

    • Selling sessions versus results is a no, no (01:57)
    • Chasing the resell due to cash flow problems brought about by selling sessions (03:12)
    • The short term fix that’s a long term problem (04:02)
    • Putting your clients in the driver's seat to control their outcome (06:43)
    • Never sell sessions on a weekly basis (10:48)
    • Transparency and authenticity in business is going to win every time (16:46)

    Additional Resources:

    --

    If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses. </p><p>Selling packages of sessions can rake in lots of upfront cash for a gym, but it causes way more problems than it’s worth, so if you as a gym owner and you’re still selling sessions rather than results/time, you have to listen to this episode!</p><p><strong>Key Takeaways:</strong></p><ul><li>Selling sessions versus results is a no, no (01:57)</li><li>Chasing the resell due to cash flow problems brought about by selling sessions (03:12)</li><li>The short term fix that’s a long term problem (04:02)</li><li>Putting your clients in the driver&#39;s seat to control their outcome (06:43)</li><li>Never sell sessions on a weekly basis (10:48)</li><li>Transparency and authenticity in business is going to win every time (16:46)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow">http://bit.ly/free_gym_audit</a></p><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2a7da805-ded5-4a8d-b387-06161e1ed977 https://built-to-grow.simplecast.com/episodes/68-are-you-selling-sessions-or-time-h6UDRy0C Tue, 12 Nov 2019 12:00:08 +0000 1369 no     full 67: Use This If You Want To Win 67: Use This If You Want To Win Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the need for every gym business to set up a quality automation process for some of their lead generation and touch-points in their client life cycle so as to increase the effectiveness of their communication with prospects and clients. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the need for every gym business to set up a quality automation process for some of their lead generation and touch-points in their client life cycle so as to increase the effectiveness of their communication with prospects and clients. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the need for every gym business to set up a quality automation process for some of their lead generation and touch-points in their client life cycle so as to increase the effectiveness of their communication with prospects and clients.

    They will also talk about the projects where they have helped different gyms in automating their processes and also share some of the cool things they've been doing with automation so you can get a feel of the real-life use cases which should hopefully make it easier for you to replicate the same in your gym. 

    Key Takeaways:

    • The best time to reach out to a lead (04:18)
    • The show rate is where everybody is kind of struggling (07:49)
    • The importance of nurturing every single lead (12:19)
    • Creating a pattern with your email list through repetition (15:17)
    • Save time, save money, and no more mistakes (18:39)
    • Bringing everything into one place cost-effectively (21:31)
    • Listening to your clients so you can be better (27:10)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the need for every gym business to set up a quality automation process for some of their lead generation and touch-points in their client life cycle so as to increase the effectiveness of their communication with prospects and clients.</p><p>They will also talk about the projects where they have helped different gyms in automating their processes and also share some of the cool things they&#39;ve been doing with automation so you can get a feel of the real-life use cases which should hopefully make it easier for you to replicate the same in your gym. </p><p><strong>Key Takeaways:</strong></p><ul><li>The best time to reach out to a lead (04:18)</li><li>The show rate is where everybody is kind of struggling (07:49)</li><li>The importance of nurturing every single lead (12:19)</li><li>Creating a pattern with your email list through repetition (15:17)</li><li>Save time, save money, and no more mistakes (18:39)</li><li>Bringing everything into one place cost-effectively (21:31)</li><li>Listening to your clients so you can be better (27:10)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://keap.com/infusionsoft" rel="nofollow">Infusionsoft By Keap</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> eec2d6d1-1e02-4728-8c19-61eb9d7cd9f1 https://built-to-grow.simplecast.com/episodes/67-use-this-if-you-want-to-win-cQIYCT9f Thu, 07 Nov 2019 12:00:14 +0000 1801 no     full 66: Your Product Through The Lens of the Consumer Feat. Frank Nash 66: Your Product Through The Lens of the Consumer Feat. Frank Nash 66 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Frank Nash, a successful gym owner, for a super special Whiskey Wednesday, where they will discuss client experience from the consumers' point of view. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Frank Nash, a successful gym owner, for a super special Whiskey Wednesday, where they will discuss client experience from the consumers' point of view. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness business and all the valuable business lessons he learned over time.

    They will also dive into what client experience looks like from the consumer’s point of view so that we can learn what to focus more of our efforts on in our gyms to keep clients coming back for years. It’s gonna be an insightful one. Don’t miss out

    Key Takeaways:

    • The Shaolin Temple of Fitness and Frank’s back story (01:29)
    • It’s all a show, not about the fat loss or muscle gain (04:29)
    • Low retention rates in the market (07:09)
    • How clients get to the point of quitting (09:15)
    • Don’t let clients quit: Using incentives as a retention strategy (12:32)
    • The gyms that are currently crushing it in the industry (21:56)
    • Getting clients into the next level on the value ladder (27:43)
    • The profit centers on top of the cheapest membership (30:21)
    • Nobody does it as good as the owner (33:48)
    • The biggest problem right now with large group training (40:00)
    • The five finger death punch of fitness (46:59)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness business and all the valuable business lessons he learned over time.</p><p>They will also dive into what client experience looks like from the consumer’s point of view so that we can learn what to focus more of our efforts on in our gyms to keep clients coming back for years. It’s gonna be an insightful one. Don’t miss out</p><p><strong>Key Takeaways:</strong></p><ul><li>The Shaolin Temple of Fitness and Frank’s back story (01:29)</li><li>It’s all a show, not about the fat loss or muscle gain (04:29)</li><li>Low retention rates in the market (07:09)</li><li>How clients get to the point of quitting (09:15)</li><li>Don’t let clients quit: Using incentives as a retention strategy (12:32)</li><li>The gyms that are currently crushing it in the industry (21:56)</li><li>Getting clients into the next level on the value ladder (27:43)</li><li>The profit centers on top of the cheapest membership (30:21)</li><li>Nobody does it as good as the owner (33:48)</li><li>The biggest problem right now with large group training (40:00)</li><li>The five finger death punch of fitness (46:59)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.timlyonsjr.com" rel="nofollow">www.TimLyonsJr.com</a></li><li><a href="https://www.instagram.com/byfranknash/" rel="nofollow">Frank on Instagram</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow"><strong>Schedule A Call</strong></a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 212a6849-9bf0-46fa-a294-ac4f2deab128 https://built-to-grow.simplecast.com/episodes/66-your-product-through-the-lens-of-the-consumer-feat-frank-nash-BBdQ_hnv Tue, 05 Nov 2019 12:00:02 +0000 3045 no     full 65: FitPro Growth Summit Recap 65: FitPro Growth Summit Recap 65 Tim Lyons and Randy Angsten In this episode, Tim and Randy will review their recent Fitpro Growth Summit that just came to a close, and share everything that went down. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will review their recent Fitpro Growth Summit that just came to a close, and share everything that went down. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will review their recent Fitpro Growth Summit that just came to a close. 46 gym owners, all doing $400,000+ a year, attended the event and they had a ton of good quality and purposeful conversations.

    The event also had some great speakers made up of experts in different areas relevant to the gym business including marketing, social media, and tax. Listen in as they share everything that went down and hopefully you’ll get some great takeaways.

    Key Takeaways:

    • The great speakers at the summit and the growth focused networking that took place (02:03)
    • Launching the Iron Circle Mastermind and what it’s all about (02:55)
    • Reaching out to Tim with any questions via Voxer (05:20)
    • 2% of event participants actually go out and implement what they learn (07:14)
    • The importance and impact of the clarity exercise (09:39)
    • Building a tribe and crowd-sourcing problem solving (13:46)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will review their recent Fitpro Growth Summit that just came to a close. 46 gym owners, all doing $400,000+ a year, attended the event and they had a ton of good quality and purposeful conversations.</p><p>The event also had some great speakers made up of experts in different areas relevant to the gym business including marketing, social media, and tax. Listen in as they share everything that went down and hopefully you’ll get some great takeaways.</p><p><strong>Key Takeaways:</strong></p><ul><li>The great speakers at the summit and the growth focused networking that took place (02:03)</li><li>Launching the Iron Circle Mastermind and what it’s all about (02:55)</li><li>Reaching out to Tim with any questions via Voxer (05:20)</li><li>2% of event participants actually go out and implement what they learn (07:14)</li><li>The importance and impact of the clarity exercise (09:39)</li><li>Building a tribe and crowd-sourcing problem solving (13:46)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.timlyonsjr.com" rel="nofollow">www.TimLyonsJr.com</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d3318d29-f740-4695-ae28-f1f98479a301 https://built-to-grow.simplecast.com/episodes/65-fitpro-growth-summit-recap-OLORm_F_ Thu, 31 Oct 2019 11:00:06 +0000 1101 no     full 64: Scaling to 21 Locations and Selling 64: Scaling to 21 Locations and Selling 64 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Michael Gelfgot to talk about the incredible story of how Michael and his partner scaled their Anytime Fitness locations to 21 locations and eventually sold 20 of them to an investor. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Michael Gelfgot to talk about the incredible story of how Michael and his partner scaled their Anytime Fitness locations to 21 locations and eventually sold 20 of them to an investor. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Michael Gelfgot, one of the speakers at their previous Fitpro Growth Summit and a successful fitness business owner. The three will dive into the incredible story of how Michael and his partner scaled their Anytime Fitness locations to 21 locations and eventually sold 20 of them to an investor.

    Michael shares his insight into what it takes to own and operate 21 locations, as well as what you should be working on in order to be able to sell your business. Listen, learn and make sure you implement.

    Key Takeaways:

    • Anytime Fitness’ transition from convenience to convenience plus coaching (01:46)
    • How Michael got started in the fitness business (02:28)
    • The importance of mentoring somebody as you are growing your business (06:12)
    • The most basic way of calculating a gyms penetration rate (11:56)
    • Creating opportunities for your team to move further faster (16:53)
    • Operating a little bit more like a studio and a little bit less like a gym (26:56)
    • Buying 12 clubs and purchasing 10: How they built their locations and where the money came from (34:07)
    • How to know when it’s time to sell the business (37:52)
    • The detriment of getting stuck on results instead of client experience (47:28)
    • Space is the best equipment you can have in a personal training model (56:44)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Michael Gelfgot, one of the speakers at their previous Fitpro Growth Summit and a successful fitness business owner. The three will dive into the incredible story of how Michael and his partner scaled their Anytime Fitness locations to 21 locations and eventually sold 20 of them to an investor.</p><p>Michael shares his insight into what it takes to own and operate 21 locations, as well as what you should be working on in order to be able to sell your business. Listen, learn and make sure you implement.</p><p><strong>Key Takeaways:</strong></p><ul><li>Anytime Fitness’ transition from convenience to convenience plus coaching (01:46)</li><li>How Michael got started in the fitness business (02:28)</li><li>The importance of mentoring somebody as you are growing your business (06:12)</li><li>The most basic way of calculating a gyms penetration rate (11:56)</li><li>Creating opportunities for your team to move further faster (16:53)</li><li>Operating a little bit more like a studio and a little bit less like a gym (26:56)</li><li>Buying 12 clubs and purchasing 10: How they built their locations and where the money came from (34:07)</li><li>How to know when it’s time to sell the business (37:52)</li><li>The detriment of getting stuck on results instead of client experience (47:28)</li><li>Space is the best equipment you can have in a personal training model (56:44)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial-ebook/dp/B0175P5MZU" rel="nofollow">Cashflow Quadrant By Robert Kiyosaki</a></li><li><a href="https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2" rel="nofollow">Extreme Ownership by Jocko Willink</a></li><li><a href="https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999" rel="nofollow">Great By Chance By Jim Collins</a></li><li><a href="https://www.amazon.com/More-Beautiful-Question-Inquiry-Breakthrough/dp/1491589698" rel="nofollow">A More Beautiful Question By Warren Berger</a></li><li><a href="https://www.corporatefitchallenge.com/" rel="nofollow">Corporate Fit Challenge</a></li><li><a href="https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881" rel="nofollow">The Endurance By Alfred Lansing</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7ec472bf-0794-412b-a622-29908b8ff354 https://built-to-grow.simplecast.com/episodes/64-scaling-to-21-locations-and-selling-tm_EEsZQ Tue, 29 Oct 2019 11:00:08 +0000 3814 no     full 63: What Your Customers Really Want 63: What Your Customers Really Want 63 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. A lot of clients may be looking for results when they join a gym, but there’s a large number of them who join because they want to be part of a community of health-conscious people. Those clients are just as important to a gym business as the rest, and so keeping them happy is key.

    If you’ve got a retention issue at your fitness facility, or you’re looking to improve your client experience in general for increased growth, then this episode is for you, so don’t miss it.

    Key Takeaways:

    • The client who has a gym membership, but hasn’t been to the gym in 4 years (02:40)
    • The client is part two of success (05:01)
    • Making your gym your clients’ third place in life (home-work-gym) (06:30)
    • Creating a relationship with your client on the training floor (07:55)
    • Customer experience is the only way, just give them the pickle (11:35)
    • The importance of aligning the expectations your clients pay for with the delivery of service (16:42)
    • Acting as the consumer to see what your clients see so you can figure out what you need to fix immediately (22:17)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. A lot of clients may be looking for results when they join a gym, but there’s a large number of them who join because they want to be part of a community of health-conscious people. Those clients are just as important to a gym business as the rest, and so keeping them happy is key.</p><p>If you’ve got a retention issue at your fitness facility, or you’re looking to improve your client experience in general for increased growth, then this episode is for you, so don’t miss it.</p><p><strong>Key Takeaways:</strong></p><ul><li>The client who has a gym membership, but hasn’t been to the gym in 4 years (02:40)</li><li>The client is part two of success (05:01)</li><li>Making your gym your clients’ third place in life (home-work-gym) (06:30)</li><li>Creating a relationship with your client on the training floor (07:55)</li><li>Customer experience is the only way, just give them the pickle (11:35)</li><li>The importance of aligning the expectations your clients pay for with the delivery of service (16:42)</li><li>Acting as the consumer to see what your clients see so you can figure out what you need to fix immediately (22:17)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 60e01d30-9fc8-4130-b0c0-58289ca62b3d https://built-to-grow.simplecast.com/episodes/63-what-your-customers-really-want-xLDwmiC0 Thu, 24 Oct 2019 11:00:10 +0000 1477 no     full 62: Structuring Your Day For Success 62: Structuring Your Day For Success 62 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. This is one of the most important things because it goes into the everyday life of a gym owner.

    Tim and Randy will share how they structure their day and everything they do on a daily basis to ensure that they are productive consistently. This will definitely help you become more effective and successful in running your gym business, so listen in.  

    Key Takeaways:

    • Intentional meditation, reading and journaling (03:44)
    • Figuring out when you’re most effective and planning your day around that (07:19)
    • Organizing your daily tasks into direct and indirect income generating activities, and stuff after that (09:19)
    • Priorities are set by where you spend your time, not your intention (10:55)
    • Lifting somewhere else: Breaking away from the business effectively (13:50)
    • Focusing on moving the needle and spending less time on frivolous activity (17:01)
    • How to fall into a flow state to be more effective in your business (19:54)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. This is one of the most important things because it goes into the everyday life of a gym owner.</p><p>Tim and Randy will share how they structure their day and everything they do on a daily basis to ensure that they are productive consistently. This will definitely help you become more effective and successful in running your gym business, so listen in.  </p><p><strong>Key Takeaways:</strong></p><ul><li>Intentional meditation, reading and journaling (03:44)</li><li>Figuring out when you’re most effective and planning your day around that (07:19)</li><li>Organizing your daily tasks into direct and indirect income generating activities, and stuff after that (09:19)</li><li>Priorities are set by where you spend your time, not your intention (10:55)</li><li>Lifting somewhere else: Breaking away from the business effectively (13:50)</li><li>Focusing on moving the needle and spending less time on frivolous activity (17:01)</li><li>How to fall into a flow state to be more effective in your business (19:54)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.headspace.com" rel="nofollow">www.headspace.com</a></li><li><a href="https://www.amazon.com/Stealing-Fire-Maverick-Scientists-Revolutionizing/dp/0062429655" rel="nofollow">Stealing Fire By Steven Kotler</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3ffaa6d3-514d-4500-adec-8d91ea33d8ea https://built-to-grow.simplecast.com/episodes/62-structuring-your-day-for-success-REQMjf7B Tue, 22 Oct 2019 11:00:04 +0000 1443 no     full 61: What's Your Marketing Really Saying About Your Business 61: What's Your Marketing Really Saying About Your Business 61 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. They will dive into the importance of having marketing campaigns that attract the most ideal clients by delivering the right messaging. 

    Listen in as they share some really valuable and actionable advice on how to develop and implement effective marketing tactics that will help you attract and retain the right demographic of clients for your gym.

    Key Takeaways:

    • Creating automation around the life cycle of your clients (02:00)
    • It’s not just the sale that’s important, it’s the service (06:17)
    • How to create a landing page that will attract the right people (08:45)
    • Being authentic in what you put out into the marketplace (11:09)
    • The power of great images and video testimonials (17:19)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. They will dive into the importance of having marketing campaigns that attract the most ideal clients by delivering the right messaging. </p><p>Listen in as they share some really valuable and actionable advice on how to develop and implement effective marketing tactics that will help you attract and retain the right demographic of clients for your gym.</p><p><strong>Key Takeaways:</strong></p><ul><li>Creating automation around the life cycle of your clients (02:00)</li><li>It’s not just the sale that’s important, it’s the service (06:17)</li><li>How to create a landing page that will attract the right people (08:45)</li><li>Being authentic in what you put out into the marketplace (11:09)</li><li>The power of great images and video testimonials (17:19)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7a1352fd-736b-49d8-9f09-bef1b976ae2f https://built-to-grow.simplecast.com/episodes/61-whats-your-marketing-really-saying-about-your-business-_Ucaipyh Thu, 17 Oct 2019 11:00:15 +0000 1187 no     full 60: Round 2 With Rick Mayo 60: Round 2 With Rick Mayo 60 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Rick Mayo to talk about how Rick’s Alloy brand pivoted from a licensing model to a franchise, and discuss the current state of affairs in the personal training industry. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Rick Mayo to talk about how Rick’s Alloy brand pivoted from a licensing model to a franchise, and discuss the current state of affairs in the personal training industry. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.

    They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.

    Key Takeaways:

    • Controlling as many variables as possible with franchising (01:59)
    • It takes time to hone in on the exact solution to offer the marketplace (08:28)
    • Having the most clientele availability to stay in business longer (12:18)
    • Commoditization and other trends in the fitness industry (20:36)
    • Running a franchise model around what you want to be known for (27:05)
    • Monetary value motivates clients but status keeps them engaged (32:18)
    • Moving clients to promote you by being surprisingly personable (41:38)
    • Client experience is a lot about recognition (48:24)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.</p><p>They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.</p><p><strong>Key Takeaways:</strong></p><ul><li>Controlling as many variables as possible with franchising (01:59)</li><li>It takes time to hone in on the exact solution to offer the marketplace (08:28)</li><li>Having the most clientele availability to stay in business longer (12:18)</li><li>Commoditization and other trends in the fitness industry (20:36)</li><li>Running a franchise model around what you want to be known for (27:05)</li><li>Monetary value motivates clients but status keeps them engaged (32:18)</li><li>Moving clients to promote you by being surprisingly personable (41:38)</li><li>Client experience is a lot about recognition (48:24)</li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6fb53aeb-e360-44c2-a21d-0452a7813070 https://built-to-grow.simplecast.com/episodes/60-round-2-with-rick-mayo-kcdLJNjb Tue, 15 Oct 2019 11:00:10 +0000 3116 no     full 59: The Perfect Gym Model For Maximum Profitability 59: The Perfect Gym Model For Maximum Profitability 59 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. - - - If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single service leaving so much potential profit on the table and limiting their potential for growth.

    They're going to talk about how they run one particular gym model at ProFit, and how lots of successful gyms are running this model. 

    Listen in as they also break down the step-by-step on how to leverage this model in your facility.

    Key Takeaways:

    • How to get the most out of your current fitness facility (02:52)
    • The pros and cons of small group training (04:31)
    • Clients paying less while you make more (08:21)
    • Controlling the customer experience by controlling the programming (13:34)
    • Selling training at twice a week versus eight times a month (20:08)
    • The value of adding additional services in a single service facility (26:44)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single service leaving so much potential profit on the table and limiting their potential for growth.</p><p>They&#39;re going to talk about how they run one particular gym model at ProFit, and how lots of successful gyms are running this model. </p><p>Listen in as they also break down the step-by-step on how to leverage this model in your facility.</p><p><strong>Key Takeaways:</strong></p><ul><li>How to get the most out of your current fitness facility (02:52)</li><li>The pros and cons of small group training (04:31)</li><li>Clients paying less while you make more (08:21)</li><li>Controlling the customer experience by controlling the programming (13:34)</li><li>Selling training at twice a week versus eight times a month (20:08)</li><li>The value of adding additional services in a single service facility (26:44)</li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3a382d5c-8750-470e-abbf-6c49260dee11 https://built-to-grow.simplecast.com/episodes/59-the-perfect-gym-model-for-maximum-profitability-6PB6ziDN Thu, 10 Oct 2019 11:00:03 +0000 2093 no     full 58: Is Your Business Running You? 58: Is Your Business Running You? 58 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. A lot of gym owners are driven by their businesses and that’s not a good place to be.

    Tim and Randy will dive into the specifics of business to help you determine the areas of possible improvement in your business and truly become a business owner (versus self employed). Don’t miss it.

    Key Takeaways:

    • Taking action versus reacting: The core determining factor (01:49)
    • Avoid the guesswork and lousy lead generators (05:58)
    • Attending a life changing Robert Kiyosaki seminar (09:50)
    • The four systems to move you from self-employee to business owner (14:15)
    • Generating more results for clients and creating retention (18:15)
    • Retention is tough, nobody has 100% retention (24:34)
    • Having the ability not to trade your time for a paycheck (33:05)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. A lot of gym owners are driven by their businesses and that’s not a good place to be.</p><p>Tim and Randy will dive into the specifics of business to help you determine the areas of possible improvement in your business and truly become a business owner (versus self employed). Don’t miss it.</p><p><strong>Key Takeaways:</strong></p><ul><li>Taking action versus reacting: The core determining factor (01:49)</li><li>Avoid the guesswork and lousy lead generators (05:58)</li><li>Attending a life changing Robert Kiyosaki seminar (09:50)</li><li>The four systems to move you from self-employee to business owner (14:15)</li><li>Generating more results for clients and creating retention (18:15)</li><li>Retention is tough, nobody has 100% retention (24:34)</li><li>Having the ability not to trade your time for a paycheck (33:05)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.richdad.com/cashflow-quadrant" rel="nofollow">Cashflow Quadrant By Robert Kiyosaki</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!</p> c82280aa-bd62-4f8e-b664-7992ffd6bcb3 https://built-to-grow.simplecast.com/episodes/58-is-your-business-running-you-0sjz9sSV Tue, 08 Oct 2019 11:00:12 +0000 2451 no     full 57: Growth Through Automation 57: Growth Through Automation 57 Tim Lyons and Randy Angsten In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. There are plenty of business processes that a gym owner can automate so they can focus solely on marketing, and that would, of course, ensure a consistent increase in revenue, and so much more.

    Tim and Randy will share their own experience with automation and talk about all its benefits. If you’re looking to increase the effectiveness and consistency of certain client nurtures, get some of your time back, and so forth, automation can help. Stay tuned for more.

    Key Takeaways:

    • Making life simpler and more consistent for gym owners (01:15)
    • Processes that you can automate in your gym business (04:04)
    • Sending out automated handwritten postcards (07:04)
    • Automation enables you to do other revenue generating activities (10:14)
    • It’s more of an investment than an expense (11:51)
    • People buy from people, not businesses (13:52)
    • Building out the entire life-cycle of your clients (18:28)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. There are plenty of business processes that a gym owner can automate so they can focus solely on marketing, and that would, of course, ensure a consistent increase in revenue, and so much more.</p><p>Tim and Randy will share their own experience with automation and talk about all its benefits. If you’re looking to increase the effectiveness and consistency of certain client nurtures, get some of your time back, and so forth, automation can help. Stay tuned for more.</p><p><strong>Key Takeaways:</strong></p><ul><li>Making life simpler and more consistent for gym owners (01:15)</li><li>Processes that you can automate in your gym business (04:04)</li><li>Sending out automated handwritten postcards (07:04)</li><li>Automation enables you to do other revenue generating activities (10:14)</li><li>It’s more of an investment than an expense (11:51)</li><li>People buy from people, not businesses (13:52)</li><li>Building out the entire life-cycle of your clients (18:28)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://keap.com/infusionsoft" rel="nofollow">Keap Infusionsoft</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 7b461500-9c65-4e13-9677-b24a8d195b15 https://built-to-grow.simplecast.com/episodes/57-growth-through-automation-avHKMaY8 Thu, 03 Oct 2019 11:00:13 +0000 1188 no     full 56: How To Open A Gym Making $1,000,000 On Day 1 56: How To Open A Gym Making $1,000,000 On Day 1 56 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success, to discuss how to successfully pre-sell memberships and launch a gym in the black. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success, to discuss how to successfully pre-sell memberships and launch a gym in the black. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success. Amanda has over 13 years of experience in the fitness industry and the past 5 years have been developing the international fitness franchise Orangetheory Fitness.

    She has assisted in the sale, development and operations of over 50 franchise locations between the U.S. and U.K. Stay tuned as Amanda shares how to successfully pre-sell memberships and launch a gym in the black.

    Key Takeaways:

    • Starting out in the fitness industry at age 15: Amanda’s back story (02:28)
    • $1 Million in recurring revenue before opening the business (05:45)
    • The marketing game plan for a grand opening today (11:32)
    • Creating a culture before selling memberships (17:27)
    • Ensuring a great customer experience for the founding members (22:31)
    • Pre-sales from a marketing and selling standpoint (34:45)
    • The number one limiting belief of why people fail at pre-sales (40:37)
    • The storytelling is what get’s clients through the door (46:32)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success. Amanda has over 13 years of experience in the fitness industry and the past 5 years have been developing the international fitness franchise Orangetheory Fitness.</p><p>She has assisted in the sale, development and operations of over 50 franchise locations between the U.S. and U.K. Stay tuned as Amanda shares how to successfully pre-sell memberships and launch a gym in the black.</p><p><strong>Key Takeaways:</strong></p><ul><li>Starting out in the fitness industry at age 15: Amanda’s back story (02:28)</li><li>$1 Million in recurring revenue before opening the business (05:45)</li><li>The marketing game plan for a grand opening today (11:32)</li><li>Creating a culture before selling memberships (17:27)</li><li>Ensuring a great customer experience for the founding members (22:31)</li><li>Pre-sales from a marketing and selling standpoint (34:45)</li><li>The number one limiting belief of why people fail at pre-sales (40:37)</li><li>The storytelling is what get’s clients through the door (46:32)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/Pre-sale" rel="nofollow">www.PFMarketingSolutions.com/Pre-sale</a></li><li><a href="https://podcasts.apple.com/us/podcast/aligned-success/id1317915746" rel="nofollow">Amanda&#39;s podcast</a></li><li><a href="https://www.linkedin.com/in/amanda-goolsby-eos-implementer-04896a86/" rel="nofollow">Connect with Amanda on LinkedIn</a><br/> </li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2d203b84-bcd8-4bce-b51a-06fbace40c70 https://built-to-grow.simplecast.com/episodes/56-how-to-open-a-gym-making-1-000-000-on-day-1-pAcv62D8 Tue, 01 Oct 2019 11:00:17 +0000 3251 no     full 55: How To Create Momentum 55: How To Create Momentum 55 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. Entrepreneurs are either happy or sad based on momentum. When momentum in their business is high, they're the most happy, and vice versa.

    Listen in as Tim and Randy share some tips on how you can create momentum in your gym business by staying in action while also increasing your quality of life.

    Key Takeaways:

    • Work-life balance doesn’t apply to entrepreneurs (04:23)
    • You lose momentum when you step away (06:25)
    • Creating momentum by planning out in advance (11:59)
    • The key to all happiness when it comes to entrepreneurship (13:46)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. Entrepreneurs are either happy or sad based on momentum. When momentum in their business is high, they&#39;re the most happy, and vice versa.</p><p>Listen in as Tim and Randy share some tips on how you can create momentum in your gym business by staying in action while also increasing your quality of life.</p><p><strong>Key Takeaways:</strong></p><ul><li>Work-life balance doesn’t apply to entrepreneurs (04:23)</li><li>You lose momentum when you step away (06:25)</li><li>Creating momentum by planning out in advance (11:59)</li><li>The key to all happiness when it comes to entrepreneurship (13:46)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a75573a5-f951-42f3-8543-a0444781e1d8 https://built-to-grow.simplecast.com/episodes/55-got-momentum-HvrR_Xmb Thu, 26 Sep 2019 11:00:04 +0000 1069 no     full 54: Do You Even Business? 54: Do You Even Business? 54 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the one thing that gym owners tend to neglect a lot, the business side of things. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the one thing that gym owners tend to neglect a lot, the business side of things. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the business side of things in relation to gym businesses. 

    This is the one thing that gym owners tend to neglect when they start their brick and mortar businesses. In most instances, they lack the necessary business acumen to grow their businesses and they invest more in technical knowledge than anything else.

    Tim and Randy will ask all the hard questions about that and discuss areas that you should be investing in, in order to grow your business.

    Key Takeaways:

    • The first requirement for being an effective gym business owner (04:53)
    • Having a clear picture of the business: The P&Ls (07:32)
    • The top 1% must have tax strategist for your business (12:30)
    • Renegotiating with the landlord and focusing more on building equity (17:49)
    • Doing things that generate more revenue first (22:05)
    • The best client retention behavioral modification strategy for a gym (25:45)
    • People will work for a paycheck, but they will die for recognition (29:42)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the business side of things in relation to gym businesses. </p><p>This is the one thing that gym owners tend to neglect when they start their brick and mortar businesses. In most instances, they lack the necessary business acumen to grow their businesses and they invest more in technical knowledge than anything else.</p><p>Tim and Randy will ask all the hard questions about that and discuss areas that you should be investing in, in order to grow your business.</p><p><strong>Key Takeaways:</strong></p><ul><li>The first requirement for being an effective gym business owner (04:53)</li><li>Having a clear picture of the business: The P&amp;Ls (07:32)</li><li>The top 1% must have tax strategist for your business (12:30)</li><li>Renegotiating with the landlord and focusing more on building equity (17:49)</li><li>Doing things that generate more revenue first (22:05)</li><li>The best client retention behavioral modification strategy for a gym (25:45)</li><li>People will work for a paycheck, but they will die for recognition (29:42)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/Scottsdale" rel="nofollow">www.WinningGym.com/Scottsdale</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 85b370b1-1e25-49bd-943d-2e034d42b737 https://built-to-grow.simplecast.com/episodes/54-do-you-even-business-Vmy2ox5b Tue, 24 Sep 2019 11:00:02 +0000 1926 no     full 53: Why Is Fitness Marketing This Way? 53: Why Is Fitness Marketing This Way? 53 Tim Lyons and Randy Angsten In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers while other relationship based businesses are marketing so differently.

    Tim and Randy will talk about how it has really lowered the professionalism of the industry and share some actionable advice on how you as a gym owner can be different. Stay tuned!

    Key Takeaways:

    • Fitness marketing for fitness professionals (02:44)
    • Why fitness went so cheap (05:28)
    • Leading with some social proof and giving to build relationships (10:32)
    • Creating fresh and relevant content for your marketplace (17:15)
    • Clients becoming promoters who will refer people to your gym (20:14)
    • Treating the marketplace like they’re adults who have a brain (24:49)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?

    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers while other relationship based businesses are marketing so differently.</p><p>Tim and Randy will talk about how it has really lowered the professionalism of the industry and share some actionable advice on how you as a gym owner can be different. Stay tuned!</p><p><strong>Key Takeaways:</strong></p><ul><li>Fitness marketing for fitness professionals (02:44)</li><li>Why fitness went so cheap (05:28)</li><li>Leading with some social proof and giving to build relationships (10:32)</li><li>Creating fresh and relevant content for your marketplace (17:15)</li><li>Clients becoming promoters who will refer people to your gym (20:14)</li><li>Treating the marketplace like they’re adults who have a brain (24:49)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/Scottsdale" rel="nofollow">www.WinningGym.com/Scottsdale</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow"> checking out our website.</a></p><p>--</p><p>Would you rather watch the video version instead?</p><p>Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow"> here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow"> YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 770291c0-cbec-4455-86b0-7182c0d8a66c https://built-to-grow.simplecast.com/episodes/53-why-is-fitness-marketing-this-way-5sZCqyxd Thu, 19 Sep 2019 11:00:04 +0000 1842 no     full 52: Your Gyms Hidden Revenue Stream 52: Your Gyms Hidden Revenue Stream 52 Tim Lyons and Randy Angsten In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an additional revenue stream by bringing in supplements for their clients. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an additional revenue stream by bringing in supplements for their clients. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an additional revenue stream by bringing in supplements for their clients.

    Multiple profit centers, at least six to eight of them, are necessary for the long-term success of every fitness business, and so it’s important for a fitness business owner to learn how to add them correctly so they can keep giving their clients great results while making more money. Listen in and learn!

    Key Takeaways:

    • Ryan’s start and experience in Europa (02:26)
    • Supplements as an additional revenue stream (04:03)
    • Aligning your goals with the supplements you recommend (08:08)
    • The easiest way to achieve a guaranteed 50% margin (15:33)
    • Getting more results while making more money (19:49)
    • Starting with NSF certified supplements (24:42)
    • Growing your business by believing in what you’re promoting (27:09)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an additional revenue stream by bringing in supplements for their clients.</p><p>Multiple profit centers, at least six to eight of them, are necessary for the long-term success of every fitness business, and so it’s important for a fitness business owner to learn how to add them correctly so they can keep giving their clients great results while making more money. Listen in and learn!</p><p><strong>Key Takeaways:</strong></p><ul><li>Ryan’s start and experience in Europa (02:26)</li><li>Supplements as an additional revenue stream (04:03)</li><li>Aligning your goals with the supplements you recommend (08:08)</li><li>The easiest way to achieve a guaranteed 50% margin (15:33)</li><li>Getting more results while making more money (19:49)</li><li>Starting with NSF certified supplements (24:42)</li><li>Growing your business by believing in what you’re promoting (27:09)</li></ul><p><strong>Additional Resources:</strong></p><ul><li><a href="http://www.winninggym.com/Scottsdale" rel="nofollow">www.WinningGym.com/Scottsdale</a></li><li><a href="http://www.europasports.com" rel="nofollow">www.EuropaSports.com</a></li><li>Ryan’s Email - <a href="mailto:RyanTaylor@EuropaSports.com" rel="nofollow">RyanTaylor@EuropaSports.com</a></li></ul><p>--</p><p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p><p>--</p><p><strong>Would you rather watch the video version instead?</strong><br/>Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p><p>--</p><p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p><p>--</p><p><strong>Connect with Tim:</strong></p><ul><li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li></ul><p><strong>Connect with Randy:</strong></p><ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li></ul><p>--</p><p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p><p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6a4331b7-3954-44db-b32b-f857ed45a1e0 https://built-to-grow.simplecast.com/episodes/52-your-gyms-hidden-revenue-stream-M8_yyobb Tue, 17 Sep 2019 11:00:13 +0000 2176 no     full 51: Stop Focusing On Your Competition 51: Stop Focusing On Your Competition 51 Tim Lyons and Randy Angsten In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. Usually, what we see our competitors doing in their businesses is always a result of numerous months of hard work, and so we can’t just can’t replicate their results by copying them.

    The best way to go is to keep your focus on your own business, and to consistently look for areas to improve, while presenting what makes you unique to the marketplace. To learn more about that, tune in to this episode.

    Key Takeaways:

    • Copy the competition and crush your business (02:38)
    • What do you do that proprietary to your business (04:16)
    • Looking at your customer journey internally (06:45)
    • You can’t beat anybody that you copy (09:22)
    • Focusing on January: People’s New Year fitness resolutions (14:57)

    Additional Resources:

    • www.PFMarketingSolutions.com/Event

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. Usually, what we see our competitors doing in their businesses is always a result of numerous months of hard work, and so we can’t just can’t replicate their results by copying them.</p> <p>The best way to go is to keep your focus on your own business, and to consistently look for areas to improve, while presenting what makes you unique to the marketplace. To learn more about that, tune in to this episode.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Copy the competition and crush your business (02:38)</li> <li>What do you do that proprietary to your business (04:16)</li> <li>Looking at your customer journey internally (06:45)</li> <li>You can’t beat anybody that you copy (09:22)</li> <li>Focusing on January: People’s New Year fitness resolutions (14:57)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.PFMarketingSolutions.com/Event</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> cd77b6a1-a493-4f47-82dc-a28ae5f67e7a https://built-to-grow.simplecast.com/episodes/51-stop-focusing-on-your-competition-NCoidkd8 Thu, 12 Sep 2019 11:00:11 +0000 1091 no     full 50: 6 Week Challenge - The Rise & Fall 50: 6 Week Challenge - The Rise & Fall 50 Tim Lyons and Randy Angsten In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall.

    They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it.

    Key Takeaways:

    • The rise of the 6 Week Challenge (01:49)
    • The common issue the challenge solved for fitness facilities (11:02)
    • The damage caused on a lot of gyms (13:51)
    • Positioning into competition instead of out of it (20:00)
    • Promising huge changes in 6 weeks is not possible (23:34)
    • Doing marketing that doesn’t ruin the culture (27:43)
    • The premise behind a successful, sustainable, and scalable gym (30:40)
    • The new drug whose side effects haven’t been proven (35:00)
    • Find the thing that you stand for and run it (38:11)
    • Limitless opportunities arise when you're in the right surroundings (45:09)

    Additional Resources:

    • www.WinningGym.com/Scottsdale

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall.</p> <p>They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>The rise of the 6 Week Challenge (01:49)</li> <li>The common issue the challenge solved for fitness facilities (11:02)</li> <li>The damage caused on a lot of gyms (13:51)</li> <li>Positioning into competition instead of out of it (20:00)</li> <li>Promising huge changes in 6 weeks is not possible (23:34)</li> <li>Doing marketing that doesn’t ruin the culture (27:43)</li> <li>The premise behind a successful, sustainable, and scalable gym (30:40)</li> <li>The new drug whose side effects haven’t been proven (35:00)</li> <li>Find the thing that you stand for and run it (38:11)</li> <li>Limitless opportunities arise when you&#39;re in the right surroundings (45:09)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.WinningGym.com/Scottsdale</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 9294135e-546e-497c-9343-96c2664b6eef https://built-to-grow.simplecast.com/episodes/50-the-6-week-challenge-and-everything-you-need-to-know-about-it-pmM91Tmp Tue, 10 Sep 2019 11:00:16 +0000 2817 no     full 49: Make More Money & Provide Greater Client Results With This... 49: Make More Money & Provide Greater Client Results With This... 49 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business.

    That’s a great way for you as a gym owner to expand your relationship with your clients and grow your client lifetime value, because it provides them with added results, and of course, makes you more money in the business. Listen in, go implement and watch your business grow.

    Key Takeaways:

    • Jason’s introduction into the nutrition space (01:49)
    • Building a $2 Million nutrition coaching company (05:43)
    • Building a community in your gym will create retention (09:08)
    • What if lead generation was not a problem for your gym anymore? (17:36)
    • The people you don’t have to pay to sell for you (20:28)
    • The foolproof plan for success in the fitness space (26:59)
    • The legal issues to consider in the red states for the coaching space (35:03)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business.</p> <p>That’s a great way for you as a gym owner to expand your relationship with your clients and grow your client lifetime value, because it provides them with added results, and of course, makes you more money in the business. Listen in, go implement and watch your business grow.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Jason’s introduction into the nutrition space (01:49)</li> <li>Building a $2 Million nutrition coaching company (05:43)</li> <li>Building a community in your gym will create retention (09:08)</li> <li>What if lead generation was not a problem for your gym anymore? (17:36)</li> <li>The people you don’t have to pay to sell for you (20:28)</li> <li>The foolproof plan for success in the fitness space (26:59)</li> <li>The legal issues to consider in the red states for the coaching space (35:03)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="https://ncicertifications.com/" rel="nofollow">The Nutritional Coaching Institute</a></li> <li><a href="https://in3nutrition.com/" rel="nofollow">Jason’s Website</a></li> <li><a href="https://www.instagram.com/in3nutrition/" rel="nofollow">Jason’s Instagram</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3b9167f0-facb-46cc-bd9d-a331293622d0 https://built-to-grow.simplecast.com/episodes/49-make-more-money-and-provide-greater-results-with-nutritional-coaching-_g2At3jh Thu, 05 Sep 2019 11:00:09 +0000 2509 yes     full 48: Position Yourself As The Expert By Writing A Book 48: Position Yourself As The Expert By Writing A Book 48 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing to discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing to discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you.

    Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t miss it.

    Key Takeaways:

    • Mike’s zero to hero belt and how he started out (02:06)
    • Entrepreneurs struggle the same and have similar aspirations (06:44)
    • Using your story as a competitive advantage (08:30)
    • Winning by outsourcing your weaknesses(12:46)
    • Having a book means you're proud of your story (18:01)
    • How a gym owner can write a valuable book (24:24)
    • The impact of Tim’s book on his business (32:50)
    • Mastering success by chasing your heroes (35:05)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they&#39;ve even met you.</p> <p>Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t miss it.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Mike’s zero to hero belt and how he started out (02:06)</li> <li>Entrepreneurs struggle the same and have similar aspirations (06:44)</li> <li>Using your story as a competitive advantage (08:30)</li> <li>Winning by outsourcing your weaknesses(12:46)</li> <li>Having a book means you&#39;re proud of your story (18:01)</li> <li>How a gym owner can write a valuable book (24:24)</li> <li>The impact of Tim’s book on his business (32:50)</li> <li>Mastering success by chasing your heroes (35:05)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.iStartedFromZero.com</li> <li>www.WinningGym.com/Scottsdale</li> <li>www.profitgps.net</li> <li>www.pfmarketingsolutions.com/event</li> <li><a href="https://www.amazon.com/Outwitting-Devil-Secret-Freedom-Success/dp/1469259036" rel="nofollow">Outwitting the Devil By Napoleon Hill</a></li> <li><a href="https://www.instagram.com/thedreamstarter/" rel="nofollow">Mike on Instagram</a></li> <li>www.DreamStartersPublishing.com</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2b56914f-3d6b-49a9-9b77-40a511378b3e https://built-to-grow.simplecast.com/episodes/48-position-yourself-as-the-expert-by-writing-a-book-jsXzrm7z Tue, 03 Sep 2019 11:00:06 +0000 2601 no     full 47: Close More Trials Using This Strategy 47: Close More Trials Using This Strategy 47 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials.

    They will dive into how it all works and how you can replicate it in your gym in a way that will help you ensure that you achieve and maintain a 6% to 8% lead to client to membership conversion rate.

    Key Takeaways:

    • Change your conversion percentages and win (02:01)
    • The power of the free trial (06:08)
    • The easiest sales process in the book (09:44)
    • A time tested and proven strategy that can help you win now (16:35)
    • Offering your “better” program for trials (18:34)

    Additional Resources:

    • www.WinningGym.com/Scottsdale
    • www.profitgps.net
    • www.pfmarketingsolutions.com/event
    • www.pfmarketingsolutions.com/flow

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials.</p> <p>They will dive into how it all works and how you can replicate it in your gym in a way that will help you ensure that you achieve and maintain a 6% to 8% lead to client to membership conversion rate.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Change your conversion percentages and win (02:01)</li> <li>The power of the free trial (06:08)</li> <li>The easiest sales process in the book (09:44)</li> <li>A time tested and proven strategy that can help you win now (16:35)</li> <li>Offering your “better” program for trials (18:34)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.WinningGym.com/Scottsdale</li> <li>www.profitgps.net</li> <li>www.pfmarketingsolutions.com/event</li> <li>www.pfmarketingsolutions.com/flow</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 56ba3dbe-5188-4919-8d60-fe114ac3c499 https://built-to-grow.simplecast.com/episodes/47-close-more-trials-using-this-strategy-lCU6VUQz Thu, 29 Aug 2019 11:00:13 +0000 1450 no     full 46: This Is Hurting Your Business 46: This Is Hurting Your Business 46 Tim Lyons and Randy Angsten In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control.

    One of the biggest mistakes these new gym owners make is to try and mimic what existing gyms are doing, which beats the purpose of starting a gym in the first place. Listen in as Tim and Randy share some actionable tips on how to be clear on your identity and effectively present it to the marketplace.

    Key Takeaways:

    • Locking down your identity and being unique in the marketplace (03:30)
    • An online gym model makes no sense at all (05:25)
    • The content to client strategy (10:43)
    • Creating content that provides value (15:33)
    • What do you want your gym to be known for? (17:50)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control.</p> <p>One of the biggest mistakes these new gym owners make is to try and mimic what existing gyms are doing, which beats the purpose of starting a gym in the first place. Listen in as Tim and Randy share some actionable tips on how to be clear on your identity and effectively present it to the marketplace.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Locking down your identity and being unique in the marketplace (03:30)</li> <li>An online gym model makes no sense at all (05:25)</li> <li>The content to client strategy (10:43)</li> <li>Creating content that provides value (15:33)</li> <li>What do you want your gym to be known for? (17:50)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.pfmarketingsolutions.com/event</li> <li><a href="https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981" rel="nofollow">Breakthrough Advertising By Eugene M. Shwartz</a></li> <li>www.profitgps.net</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2f5a7191-219c-4d03-a6db-bd85251658f3 https://built-to-grow.simplecast.com/episodes/46-this-is-hurting-your-business-X8HuVJdk Tue, 27 Aug 2019 11:00:06 +0000 1278 no     full 45: Do Not Do This When You Need Clients 45: Do Not Do This When You Need Clients 45 Tim Lyons and Randy Angsten In this episode, Tim and Randy dive in and explain why your marketing should NOT be considered an expense. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy dive in and explain why your marketing should NOT be considered an expense. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse.

    Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re in and of course, grow your business.

    Key Takeaways:

    • Feeding the right hand while cutting off the left (02:33)
    • Where to get the money for marketing (05:51)
    • People will work for a living, but they will die for recognition (09:52)
    • The number one investment to generate more revenue over time (14:05)
    • Getting more personal training memberships than basic memberships (20:04)
    • Providing as much value to your marketplace as possible (23:23)

    Additional Resources:

    • www.pfmarketingsolutions.com/event
    • www.pfmarketingsolutions.com/flow

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse.</p> <p>Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re in and of course, grow your business.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Feeding the right hand while cutting off the left (02:33)</li> <li>Where to get the money for marketing (05:51)</li> <li>People will work for a living, but they will die for recognition (09:52)</li> <li>The number one investment to generate more revenue over time (14:05)</li> <li>Getting more personal training memberships than basic memberships (20:04)</li> <li>Providing as much value to your marketplace as possible (23:23)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.pfmarketingsolutions.com/event</li> <li>www.pfmarketingsolutions.com/flow</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1876bf56-e528-4b7a-9827-7602813ac7a5 https://built-to-grow.simplecast.com/episodes/45-do-not-do-this-when-you-need-clients-F8RVkCVm Thu, 22 Aug 2019 11:00:10 +0000 1714 no     full 44: The Evergreen Offer And Why You Need One 44: The Evergreen Offer And Why You Need One 44 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the evergreen offer, break down its purpose, and tell you why you need one for your business. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the evergreen offer, break down its purpose, and tell you why you need one for your business. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the evergreen offer, the power behind why they have had it for so many years, and why it’s so successful. An evergreen offer is an offer that is available all year round.

    They will break down the purpose of an evergreen offer, and tell you why you need one for your business.

    Key Takeaways:

    • A great example of an evergreen offer (02:04)
    • Why an evergreen offer is so important to your business (04:57)
    • It’s better to always overdeliver (09:49)
    • Using a deadline funnel to create an evergreen deadline (13:28)
    • It’s all about what you’re known for in the marketplace (20:03)

    Additional Resources:

    • www.pfmarketingsolutions.com/event
    • ProFitGPS.net
    • www.pfmarketingsolutions.com/flow

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the evergreen offer, the power behind why they have had it for so many years, and why it’s so successful. An evergreen offer is an offer that is available all year round.</p> <p>They will break down the purpose of an evergreen offer, and tell you why you need one for your business.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>A great example of an evergreen offer (02:04)</li> <li>Why an evergreen offer is so important to your business (04:57)</li> <li>It’s better to always overdeliver (09:49)</li> <li>Using a deadline funnel to create an evergreen deadline (13:28)</li> <li>It’s all about what you’re known for in the marketplace (20:03)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.pfmarketingsolutions.com/event</li> <li><a href="ProFitGPS.net" rel="nofollow">ProFitGPS.net</a></li> <li>www.pfmarketingsolutions.com/flow</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 47813150-f615-432e-bf04-efc2de740f93 https://built-to-grow.simplecast.com/episodes/44-the-evergreen-offer-and-why-you-need-one-FyJSBYzQ Tue, 20 Aug 2019 11:00:25 +0000 1524 no     full 43: Skyrocket Your Show Rate 43: Skyrocket Your Show Rate 43 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it.

    Show rate refers to the number of leads who actually show up for a consultation where you can get to convert them into clients.

    Despite often well-executed lead generation campaigns, smart strategies and the best of intentions, lead conversion still frequently suffers. Sound familiar? Worry not, because Tim and Randy will share a number of tools, tips and tricks you can use to increase that worryingly low show rate.

    Key Takeaways:

    • Great feedback for the show from listeners (02:46)
    • Why aren’t the leads showing up (03:28)
    • Competing with immediate gratification solutions (06:32)
    • Forget about doing the free offers (09:57)
    • Doing a mini-video tour for the lead (15:14)
    • Incentivizing using things based on users’ actions (19:16)
    • Confirming appointments continuously is super effective (24:41)

    Additional Resources:

    • www.pfmarketingsolutions.com/event
    • www.pfmarketingsolutions.com/flow

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it.</p> <p>Show rate refers to the number of leads who actually show up for a consultation where you can get to convert them into clients.</p> <p>Despite often well-executed lead generation campaigns, smart strategies and the best of intentions, lead conversion still frequently suffers. Sound familiar? Worry not, because Tim and Randy will share a number of tools, tips and tricks you can use to increase that worryingly low show rate.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Great feedback for the show from listeners (02:46)</li> <li>Why aren’t the leads showing up (03:28)</li> <li>Competing with immediate gratification solutions (06:32)</li> <li>Forget about doing the free offers (09:57)</li> <li>Doing a mini-video tour for the lead (15:14)</li> <li>Incentivizing using things based on users’ actions (19:16)</li> <li>Confirming appointments continuously is super effective (24:41)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.pfmarketingsolutions.com/event</li> <li>www.pfmarketingsolutions.com/flow</li> </ul> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a003edab-0019-4179-91af-60714aa61dca https://built-to-grow.simplecast.com/episodes/43-skyrocket-your-show-rate-IYYVUz3A Thu, 15 Aug 2019 11:00:28 +0000 1753 no     full 42: Marketing Must Do's 42: Marketing Must Do's 42 Tim Lyons and Randy Angsten In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. They are very crucial to making a gym owner’s life easier, ensuring the growth of their business, and helping them elevate from their competition.

    Tim and Randy will discuss those unique marketing tactics and teach you how to seamlessly implement them in your business.

    Key Takeaways:

    • The different forms of content and their importance (01:55)
    • Start doing video content and don’t get stuck on perfection (05:00)
    • Automation will take a lot of work off your plate (09:55)
    • Split testing and the color of the button (14:27)
    • Retargeting is great for being in business (20:15)
    • Tracking your ROI is a must have for marketing (23:22)
    • There’s money in the list (28:17)

    Additional Resources:

    • www.pfmarketingsolutions.com/event

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. They are very crucial to making a gym owner’s life easier, ensuring the growth of their business, and helping them elevate from their competition.</p> <p>Tim and Randy will discuss those unique marketing tactics and teach you how to seamlessly implement them in your business.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>The different forms of content and their importance (01:55)</li> <li>Start doing video content and don’t get stuck on perfection (05:00)</li> <li>Automation will take a lot of work off your plate (09:55)</li> <li>Split testing and the color of the button (14:27)</li> <li>Retargeting is great for being in business (20:15)</li> <li>Tracking your ROI is a must have for marketing (23:22)</li> <li>There’s money in the list (28:17)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.pfmarketingsolutions.com/event</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5164dcf6-35b4-42db-a914-7aa8c641c95d https://built-to-grow.simplecast.com/episodes/42-marketing-must-dos-pnFzfHm3 Tue, 13 Aug 2019 11:00:08 +0000 2005 no     full 41: 5 Ways To Generate More Revenue Today 41: 5 Ways To Generate More Revenue Today 41 Tim Lyons and Randy Angsten In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients.

    The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without taking out a loan or going into credit card debt, then you must listen to this episode.

    Also, be sure to listen in to hear how you can meet Tim, Randy, and other successful gym owners this October in Scottsdale. There is a link below to learn more as well.

    Key Points Discussed:

    • Event October 18th & 19th in Scottsdale (00:45)
    • Executing a flash sale (02:38)
    • Importance of email (07:27)
    • Upgrading your current client's campaigns (09:34)
    • Three ways to upgrade clients (10:36)
    • Winning back clients (12:49)
    • Corporate deals for nearby companies (15:30)
    • Rebrand of the facility & grand opening (18:00)
    • Get your questions answered by us (22:10)

    Links Discussed In This Episode:

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients.</p> <p>The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without taking out a loan or going into credit card debt, then you must listen to this episode.</p> <p>Also, be sure to listen in to hear how you can meet Tim, Randy, and other successful gym owners this October in Scottsdale. There is a link below to learn more as well.</p> <p><strong>Key Points Discussed:</strong></p> <ul> <li>Event October 18th &amp; 19th in Scottsdale (00:45)</li> <li>Executing a flash sale (02:38)</li> <li>Importance of email (07:27)</li> <li>Upgrading your current client&#39;s campaigns (09:34)</li> <li>Three ways to upgrade clients (10:36)</li> <li>Winning back clients (12:49)</li> <li>Corporate deals for nearby companies (15:30)</li> <li>Rebrand of the facility &amp; grand opening (18:00)</li> <li>Get your questions answered by us (22:10)</li> </ul> <p><strong>Links Discussed In This Episode:</strong></p> <ul> <li><a href="www.pfmarketingsolutions.com/event" rel="nofollow">Event October 18 &amp; 19th in Scottsdale </a></li> <li><a href="www.Timlyonsbook.com" rel="nofollow">Get the free Built To Grow book</a></li> <li><a href="https://profitgps.net" rel="nofollow">Learn more about Profit GPS</a></li> </ul> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2f43f493-dcd4-4046-9e90-39476776b174 https://built-to-grow.simplecast.com/episodes/41-5-ways-to-generate-more-revenue-today-75lC7TQa Thu, 08 Aug 2019 11:00:06 +0000 1455 no     full 40: The Ultimate Lead To Conversion Flow Chart 40: The Ultimate Lead To Conversion Flow Chart 40 Tim Lyons and Randy Angsten In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process. At the end of the episode, you'll know what you need to change to win in the game. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process. At the end of the episode, you'll know what you need to change to win in the game. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process.

    A lot of gym owners can’t figure out why their campaigns aren't working or why when they work in generating leads, the leads don’t convert all the way into memberships. Tim and Randy will tell you what you need to change so you can win in the game.

    Key Takeaways:

    • The lead to conversion process (02:50)
    • If your offer sucks, you're not going to get leads (03:52)
    • Not getting bookings? Your links could be broken (05:00)
    • Better a cancellation than a no-show (07:25)
    • Figuring out the pinch point and outselling your problems (16:26)

    Additional Resources:

    • www.timlyonsbook.com
    • www.pfmarketingsolutions.com/event
    • www.pfmarketingsolutions.com/flow

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process.</p> <p>A lot of gym owners can’t figure out why their campaigns aren&#39;t working or why when they work in generating leads, the leads don’t convert all the way into memberships. Tim and Randy will tell you what you need to change so you can win in the game.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>The lead to conversion process (02:50)</li> <li>If your offer sucks, you&#39;re not going to get leads (03:52)</li> <li>Not getting bookings? Your links could be broken (05:00)</li> <li>Better a cancellation than a no-show (07:25)</li> <li>Figuring out the pinch point and outselling your problems (16:26)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>www.timlyonsbook.com</li> <li>www.pfmarketingsolutions.com/event</li> <li>www.pfmarketingsolutions.com/flow</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b16f3066-1405-4327-a094-3c95d2aa5b93 https://built-to-grow.simplecast.com/episodes/40-the-ultimate-lead-to-conversion-flow-chart-qpSiNRY_ Tue, 06 Aug 2019 11:00:22 +0000 1302 no     full 39: The Revenue Gap In Gym Businesses 39: The Revenue Gap In Gym Businesses 39 Tim Lyons and Randy Angsten In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving. - - - Learn More About The LIVE Event >>> www.pfmarketingsolutions.com/event In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving.

    The question that needed modifying was around estimated gross annual revenue. Many of the respondents were making far less money than Tim or Randy envisioned. They will dive into what could be the drivers behind this and how they hope to help with a Live event they are throwing in Scottsdale, Arizona in October.

    Listen in to learn how you can get access to this invite-only FREE event.

    Key Takeaways:

    • A new type of episode we are about to start (01:41)
    • Surprising results of our survey (04:15)
    • A possible reason for the low numbers (06:05)
    • The big difference in the survey results (09:15)
    • Your chance to get in the room with high-level people (13:50)
    • A quick story about working with a Pro Golfer (21:45)
    • Are your actions supporting your goals (24:15)

    Additional Resources:

    • Tim's FREE Book: www.timlyonsbook.com
    • Get Access To The Live Mastermind: www.pfmarketingsolutions.com/event

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving.</p> <p>The question that needed modifying was around estimated gross annual revenue. Many of the respondents were making far less money than Tim or Randy envisioned. They will dive into what could be the drivers behind this and how they hope to help with a Live event they are throwing in Scottsdale, Arizona in October.</p> <p>Listen in to learn how you can get access to this invite-only FREE event.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>A new type of episode we are about to start (01:41)</li> <li>Surprising results of our survey (04:15)</li> <li>A possible reason for the low numbers (06:05)</li> <li>The big difference in the survey results (09:15)</li> <li>Your chance to get in the room with high-level people (13:50)</li> <li>A quick story about working with a Pro Golfer (21:45)</li> <li>Are your actions supporting your goals (24:15)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li>Tim&#39;s FREE Book: www.timlyonsbook.com</li> <li>Get Access To The Live Mastermind: www.pfmarketingsolutions.com/event</li> </ul> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c93fed41-7757-4a97-af59-5955cd63615c https://built-to-grow.simplecast.com/episodes/39-the-revenue-gap-in-gym-businesses-iK720jWs Thu, 01 Aug 2019 11:00:10 +0000 1674 no     full 38: Level Up Your Promotions With This 38: Level Up Your Promotions With This 38 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up.

    The unique incentive to marketing they offer is gift cards rather than discounting the cost of goods or services. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue.

    Key Takeaways:

    • Owning all the URLs and domain names for gold (01:58)
    • Magic in the fitness space (05:24)
    • Leveraging brands people like and trust to sell your own brand (08:00)
    • Changing the sales narrative (13:34)
    • Boosting your referral program with a gift card incentive (17:31)
    • Gift cards don’t work if your marketing is not on point (22:23)
    • Testing out some campaigns (29:39)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up.</p> <p>The unique incentive to marketing they offer is gift cards rather than discounting the cost of goods or services. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Owning all the URLs and domain names for gold (01:58)</li> <li>Magic in the fitness space (05:24)</li> <li>Leveraging brands people like and trust to sell your own brand (08:00)</li> <li>Changing the sales narrative (13:34)</li> <li>Boosting your referral program with a gift card incentive (17:31)</li> <li>Gift cards don’t work if your marketing is not on point (22:23)</li> <li>Testing out some campaigns (29:39)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="zlucas@promotionvault.com" rel="nofollow">Zachary’s Email Address</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4509820d-fd03-4247-b0fc-4c00681e538e https://built-to-grow.simplecast.com/episodes/38-level-up-your-promotions-with-this-mF_u4p_U Tue, 30 Jul 2019 11:00:20 +0000 2108 no     full 37: The $25,000 Mastermind Marketing Talk 37: The $25,000 Mastermind Marketing Talk 37 Tim Lyons and Randy Angsten In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them.

    You are going to get a ton of value out of this, and you don’t even have to pay $25,000 to get it, so sit back and enjoy.

    Key Takeaways:

    • Tim’s entrepreneurship journey (01:20)
    • Having multiple poles in the water at all times (06:31)
    • Brunson's the value ladder (09:26)
    • Knowing your customer lifetime value will make marketing easier (12:26)
    • Speaking to cold audiences, warm audiences and hot audiences (16:04)
    • Branding versus direct response marketing (21:37)
    • You need at least three core pillars for your business (28:36)
    • Video strategies 101 (34:18)
    • Sticking with the thing that works (49:56)
    • You can make more money from less people if they’re the right people (52:19)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them.</p> <p>You are going to get a ton of value out of this, and you don’t even have to pay $25,000 to get it, so sit back and enjoy.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Tim’s entrepreneurship journey (01:20)</li> <li>Having multiple poles in the water at all times (06:31)</li> <li>Brunson&#39;s the value ladder (09:26)</li> <li>Knowing your customer lifetime value will make marketing easier (12:26)</li> <li>Speaking to cold audiences, warm audiences and hot audiences (16:04)</li> <li>Branding versus direct response marketing (21:37)</li> <li>You need at least three core pillars for your business (28:36)</li> <li>Video strategies 101 (34:18)</li> <li>Sticking with the thing that works (49:56)</li> <li>You can make more money from less people if they’re the right people (52:19)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a9e35fb5-8d79-4600-9165-195c41386a44 https://built-to-grow.simplecast.com/episodes/37-the-25-000-mastermind-marketing-talk-YOIzGPkq Thu, 25 Jul 2019 11:00:02 +0000 2544 no     full 36: What Is Your Gym's Identity 36: What Is Your Gym's Identity 36 Tim Lyons and Randy Angsten In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them.

    Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you wondering how you can do that? Well, Tim and Randy have all the answers for you. So listen and learn.

    Key Takeaways:

    • Offers versus core beliefs (01:49)
    • Creating offers to serve your gym business (04:07)
    • The hook is just a hook (07:43)
    • The right way of positioning your business (10:55)
    • Ensuring long-term membership resells (12:33)
    • Working with a marketing agency that understands your business model (16:46)
    • You should be known for something in your market (19:06)

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them.</p> <p>Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you wondering how you can do that? Well, Tim and Randy have all the answers for you. So listen and learn.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Offers versus core beliefs (01:49)</li> <li>Creating offers to serve your gym business (04:07)</li> <li>The hook is just a hook (07:43)</li> <li>The right way of positioning your business (10:55)</li> <li>Ensuring long-term membership resells (12:33)</li> <li>Working with a marketing agency that understands your business model (16:46)</li> <li>You should be known for something in your market (19:06)</li> </ul> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 20c537aa-030c-4cf4-94a3-2dc2abdf0833 https://built-to-grow.simplecast.com/episodes/36-what-is-your-gyms-identity-3CMBygKB Tue, 23 Jul 2019 11:00:06 +0000 1266 no     full 35: What Do You Want From Your Business 35: What Do You Want From Your Business 35 Tim Lyons and Randy Angsten In this episode, Tim and Randy ask you the hard questions. What do you want from your business? Do your actions support those desires? What steps should you be taking to achieve those goals? Dive into this episode and get clear on what you want from your business. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy ask you the hard questions. What do you want from your business? Do your actions support those desires? What steps should you be taking to achieve those goals? Dive into this episode and get clear on what you want from your business. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that.

    Tim and Randy will help you figure all that out by sharing some very actionable tips on what you need to do and where you need to start. If you’ve ever felt stuck in your business, this is the episode for you.

    Key Takeaways:

    • What do you want out of your fitness business (02:30)
    • Gauging your level of ownership and time in your business (06:52)
    • Getting your business to be self-sustaining (07:55)
    • Taking the necessary action (09:09)
    • What brings you the most stress in your business (13:57)
    • A mindset shift is necessary (17:49)
    • How Tim started his fitness business (19:06)
    • Trusting yourself enough to make stuff happen (23:31)
    • Learning the four systems that will build your entire business (26:47)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that.</p> <p>Tim and Randy will help you figure all that out by sharing some very actionable tips on what you need to do and where you need to start. If you’ve ever felt stuck in your business, this is the episode for you.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>What do you want out of your fitness business (02:30)</li> <li>Gauging your level of ownership and time in your business (06:52)</li> <li>Getting your business to be self-sustaining (07:55)</li> <li>Taking the necessary action (09:09)</li> <li>What brings you the most stress in your business (13:57)</li> <li>A mindset shift is necessary (17:49)</li> <li>How Tim started his fitness business (19:06)</li> <li>Trusting yourself enough to make stuff happen (23:31)</li> <li>Learning the four systems that will build your entire business (26:47)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1480a47b-d632-4b22-a341-ff9f70394fde https://built-to-grow.simplecast.com/episodes/35-what-do-you-want-from-your-business-k2bwZhp_ Thu, 18 Jul 2019 11:00:25 +0000 2043 no     full 34: Your Future Marketing Strategy 34: Your Future Marketing Strategy 34 Tim Lyons and Randy Angsten In this episode, Tim and Randy dive into the differences between short term marketing strategies versus long term marketing strategies and shed light into where, and how much, you should be spending your advertising budget. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy dive into the differences between short term marketing strategies versus long term marketing strategies and shed light into where, and how much, you should be spending your advertising budget. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round.

    Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on exactly how a gym owner can plan out both their short and long term marketing to continue nurturing existing clients and bring in consistent sales.

    Key Takeaways:

    • Having multiple poles in the water (01:28)
    • Brand awareness marketing versus direct response (04:23)
    • Marketing to custom audiences (06:53)
    • Creating engageable content for your market (11:33)
    • People buy from those they know, like, and trust (16:00)
    • Creating an evergreen offer that your gym will be known for (21:21)
    • Simplifying the process of the ease of the sale (29:42)
    • The salsa recipe play (35:10)
    • Elevate your game and be professional (41:46)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round.</p> <p>Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on exactly how a gym owner can plan out both their short and long term marketing to continue nurturing existing clients and bring in consistent sales.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Having multiple poles in the water (01:28)</li> <li>Brand awareness marketing versus direct response (04:23)</li> <li>Marketing to custom audiences (06:53)</li> <li>Creating engageable content for your market (11:33)</li> <li>People buy from those they know, like, and trust (16:00)</li> <li>Creating an evergreen offer that your gym will be known for (21:21)</li> <li>Simplifying the process of the ease of the sale (29:42)</li> <li>The salsa recipe play (35:10)</li> <li>Elevate your game and be professional (41:46)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 6405c2d2-29bf-453a-92ea-79cfa5a2c9dd https://built-to-grow.simplecast.com/episodes/34-your-future-marketing-strategy-HHuW2Qs1 Tue, 16 Jul 2019 11:00:06 +0000 2711 no     full 33: How To Sell Better 33: How To Sell Better 33 Tim Lyons and Randy Angsten In this episode, Tim and Randy will have special guest Erik Russell, author of The Art of Selling Memberships. He comes on to discuss the sales strategies he used to sell millions since he began selling memberships at his adopted father's gym at just 18 years of age. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will have special guest Erik Russell, author of The Art of Selling Memberships. He comes on to discuss the sales strategies he used to sell millions since he began selling memberships at his adopted father's gym at just 18 years of age. --- If you're interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process.

    Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win.

    Key Takeaways:

    • The best sales book especially for the gym business (00:49)
    • If they don’t pay, they won’t show up (05:07)
    • Changing the language you’re speaking in your marketing (10:14)
    • The mindset of the trainer (16:15)
    • Cost per lead means nothing, it’s the return on investment that matters (23:25)
    • Realigning the disposable income (33:17)
    • Buyers are liars (34:26)
    • Answering the problems to close the sales (37:13)
    • Prospects give you the authority upfront (41:14)
    • Coaches help you not to quit on yourself (47:47)
    • Looking at the data from the right angles (53:33)
    • Cold traffic all the way to recurring memberships (55:20)
    • Getting addicted to growth (01:03:08)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process.</p> <p>Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>The best sales book especially for the gym business (00:49)</li> <li>If they don’t pay, they won’t show up (05:07)</li> <li>Changing the language you’re speaking in your marketing (10:14)</li> <li>The mindset of the trainer (16:15)</li> <li>Cost per lead means nothing, it’s the return on investment that matters (23:25)</li> <li>Realigning the disposable income (33:17)</li> <li>Buyers are liars (34:26)</li> <li>Answering the problems to close the sales (37:13)</li> <li>Prospects give you the authority upfront (41:14)</li> <li>Coaches help you not to quit on yourself (47:47)</li> <li>Looking at the data from the right angles (53:33)</li> <li>Cold traffic all the way to recurring memberships (55:20)</li> <li>Getting addicted to growth (01:03:08)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="https://sellingmemberships.com/freebook" rel="nofollow">Get a Free Copy of The Art of Selling Memberships</a></li> <li><a href="https://www.amazon.com/Cant-Hurt-Me-Master-Your/dp/1544512287" rel="nofollow">Can’t Hurt Me by David Goggins</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4ed8df47-0053-4dc9-95f9-ef8aee03fbfc https://built-to-grow.simplecast.com/episodes/33-how-to-sell-better-nn8MjVdE Thu, 11 Jul 2019 11:00:27 +0000 3970 no     full 32: What To Look For In An Employee 32: What To Look For In An Employee 32 Tim Lyons and Randy Angsten In this episode, Tim and Randy are joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together they dive into some of the unique ideas and processes that Zach himself has brought to the table and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy are joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together they dive into some of the unique ideas and processes that Zach himself has brought to the table and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together, they will dive into some of the unique ideas and processes that Zach himself has brought to the table, and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness.

    If you’ve been wondering how your gym business can run without your presence and still run super smoothly, then this is the episode for you.

    Key Takeaways:

    • The team mindset that will enable you to grow on another level (02:01)
    • Sometimes it’s someone within (03:53)
    • Employee buy in and it’s importance (05:58)
    • Using available software to maximize profitability (10:29)
    • Pure open availability may not keep you in business (13:40)
    • Delegating style of leadership (16:56)
    • Data is the other half of the coin for your business (20:00)
    • The business should control the client experience, not the trainer (26:38)
    • Creating ascension by focusing on the client constantly (30:15)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by Tim&#39;s Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together, they will dive into some of the unique ideas and processes that Zach himself has brought to the table, and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness.</p> <p>If you’ve been wondering how your gym business can run without your presence and still run super smoothly, then this is the episode for you.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>The team mindset that will enable you to grow on another level (02:01)</li> <li>Sometimes it’s someone within (03:53)</li> <li>Employee buy in and it’s importance (05:58)</li> <li>Using available software to maximize profitability (10:29)</li> <li>Pure open availability may not keep you in business (13:40)</li> <li>Delegating style of leadership (16:56)</li> <li>Data is the other half of the coin for your business (20:00)</li> <li>The business should control the client experience, not the trainer (26:38)</li> <li>Creating ascension by focusing on the client constantly (30:15)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 307ce30d-a0c2-4100-a786-cde7098cb91b https://built-to-grow.simplecast.com/episodes/32-what-to-look-for-in-an-employee-nl9iGqyq Tue, 09 Jul 2019 11:00:06 +0000 2626 no     full 31: Software You Need To Know About 31: Software You Need To Know About 31 Tim Lyons and Randy Angsten Tim and Randy go through some common software platforms found in typical modern online marketing campaigns. They discuss the purpose and benefits of each and share their insights on the software they use in their own businesses. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy go through some common software platforms found in typical modern online marketing campaigns. They discuss the purpose and benefits of each and share their insights on the software they use in their own businesses. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’re going to share actual examples of the different software, discuss their purpose and benefits, and also talk about their experience using some of them in their own business and marketing processes.

    It’s going to be an insightful show, so don’t miss it.

    Key Takeaways:

    • Technology stack: We have to have certain software for doing certain things (02:03)
    • Landing pages and what they do (03:35)
    • A CRM/Autoresponder will take a lot of work off your plate (05:36)
    • Auto-responder based text platforms (09:00)
    • Evergreen deadlines and countdown timers (11:31)
    • Creating an easier way for clients to book an appointment (14:59)
    • Driving traffic to a landing page (21:40)
    • In house membership software platforms (23:25)
    • The easiest way to automate and integrate all your software (27:10)
    • Exponentially growing the profitability of your gym business (32:00)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’re going to share actual examples of the different software, discuss their purpose and benefits, and also talk about their experience using some of them in their own business and marketing processes.</p> <p>It’s going to be an insightful show, so don’t miss it.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Technology stack: We have to have certain software for doing certain things (02:03)</li> <li>Landing pages and what they do (03:35)</li> <li>A CRM/Autoresponder will take a lot of work off your plate (05:36)</li> <li>Auto-responder based text platforms (09:00)</li> <li>Evergreen deadlines and countdown timers (11:31)</li> <li>Creating an easier way for clients to book an appointment (14:59)</li> <li>Driving traffic to a landing page (21:40)</li> <li>In house membership software platforms (23:25)</li> <li>The easiest way to automate and integrate all your software (27:10)</li> <li>Exponentially growing the profitability of your gym business (32:00)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="https://clickfunnels.com/?affiliate_id=37441&cf_affiliate_id=37441" rel="nofollow">ClickFunnels</a><br/> *<a href="https://keap.com/" rel="nofollow"> InfusionSoft</a></li> <li><a href="https://ur268.infusionsoft.app/app/orderForms/Skipio---199?cookieUUID=ae3246d7-ac2a-47a3-a35d-27ffc1e1e225" rel="nofollow">Skipio</a></li> <li><a href="https://deadlinefunnel.idevaffiliate.com/503.html" rel="nofollow">DeadlineFunnel</a></li> <li><a href="https://calendly.com/" rel="nofollow">Calendly</a></li> <li><a href="https://servedbytrackingdesk.com/cXAiQJSRY8kjxg08u" rel="nofollow">OctaChat</a></li> <li><a href="https://www.mindbodyonline.com/" rel="nofollow">MindBody</a></li> <li><a href="https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en" rel="nofollow">Facebook Pixel Helper</a></li> <li><a href="https://zapier.com/" rel="nofollow">Zapier</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 21bb11f3-a5eb-46d2-b53b-0b7e976240e7 https://built-to-grow.simplecast.com/episodes/31-software-you-need-to-know-about-LNZOOoJG Thu, 04 Jul 2019 11:00:39 +0000 2173 no     full 30: The Marketing Metrics You Need To Know 30: The Marketing Metrics You Need To Know 30 Tim Lyons and Randy Angsten Tim and Randy highlight the key performance indicators found in typical marketing campaigns, break them down for you, and then highlight which metrics are more important to pay attention to versus others. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy highlight the key performance indicators found in typical marketing campaigns, break them down for you, and then highlight which metrics are more important to pay attention to versus others. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns.

    To teach you more, they will go a step further and describe what the KPIs are, what they mean, how to use them, where you should be looking to find the necessary data, and why they are important.

    Key Takeaways:

    • Getting data from the ads manager on Facebook (02:15)
    • The conversion rate at the ad level (02:41)
    • The different steps of the conversation rate (04:48)
    • The gym that's willing to spend the most to acquire a client wins (08:56)
    • The marketing process doesn’t matter if you’re not generating revenue (11:02)
    • A consistently winning campaign (12:07)
    • Don’t get hung up on the cost per lead (CPL) (14:41)
    • There is a time and place for every single offer (17:50)
    • Understanding your conversion rates from the front to the back (21:35)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns.</p> <p>To teach you more, they will go a step further and describe what the KPIs are, what they mean, how to use them, where you should be looking to find the necessary data, and why they are important.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Getting data from the ads manager on Facebook (02:15)</li> <li>The conversion rate at the ad level (02:41)</li> <li>The different steps of the conversation rate (04:48)</li> <li>The gym that&#39;s willing to spend the most to acquire a client wins (08:56)</li> <li>The marketing process doesn’t matter if you’re not generating revenue (11:02)</li> <li>A consistently winning campaign (12:07)</li> <li>Don’t get hung up on the cost per lead (CPL) (14:41)</li> <li>There is a time and place for every single offer (17:50)</li> <li>Understanding your conversion rates from the front to the back (21:35)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1c133d6e-e225-46f3-bdd9-5ad5e5d249e8 https://built-to-grow.simplecast.com/episodes/30-the-marketing-metrics-you-need-to-know-n_NUHBrF Tue, 02 Jul 2019 11:00:05 +0000 1388 no     full 29: Your Avatar Client Isn't As Important As You Think 29: Your Avatar Client Isn't As Important As You Think 29 Tim Lyons and Randy Angsten Tim and Randy discuss the avatar client of personal training facilities. They then take things one step further and highlight the really important aspect of the avatar client, the problem they're experiencing. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy discuss the avatar client of personal training facilities. They then take things one step further and highlight the really important aspect of the avatar client, the problem they're experiencing. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business.

    It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and sustainability.

    Key Takeaways:

    • Your training should be a solution to a problem, not a person (02:48)
    • A good marketing campaign capitalises on both halves (05:19)
    • Delivering results based on the problem, not the individuals experiencing it (06:19)
    • Your unique selling proposition will be critical (07:41)
    • Fitness, nutrition and accountability (10:33)
    • Figuring out what you’re known for (11:55)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business.</p> <p>It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and sustainability.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Your training should be a solution to a problem, not a person (02:48)</li> <li>A good marketing campaign capitalises on both halves (05:19)</li> <li>Delivering results based on the problem, not the individuals experiencing it (06:19)</li> <li>Your unique selling proposition will be critical (07:41)</li> <li>Fitness, nutrition and accountability (10:33)</li> <li>Figuring out what you’re known for (11:55)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> abb16f03-82b6-4458-878b-e6f371ae10ac https://built-to-grow.simplecast.com/episodes/29-your-avatar-client-isnt-as-important-as-you-think-9MfB3HX4 Thu, 27 Jun 2019 11:00:05 +0000 961 no     full 28: The Value Ladder and Why It's Important 28: The Value Ladder and Why It's Important 28 Tim Lyons and Randy Angsten Tim and Randy discuss the value ladder in your business. They'll dive how you can expand your relationship with your clients by ascending them up your value ladder while simultaneously delivering greater results for them. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy discuss the value ladder in your business. They'll dive how you can expand your relationship with your clients by ascending them up your value ladder while simultaneously delivering greater results for them. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients.

    Most gyms tend to offer one core product which limits them in as far as unlocking potential revenue sources is concerned. At the end of this episode, Tim and Randy will have taught you how to develop an effective ascension model for your fitness business so you can keep growing. Enjoy!

    Key Takeaways:

    • Generating more revenues and keeping clients longer (02:05)
    • The value ladder (03:05)
    • Leveraging the ProFit GPS as a tool in your business (05:34)
    • Creating more services to give clients better and continued results (10:09)
    • Ensuring continuous internal marketing (16:27)
    • Build it and people will come (20:25)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients.</p> <p>Most gyms tend to offer one core product which limits them in as far as unlocking potential revenue sources is concerned. At the end of this episode, Tim and Randy will have taught you how to develop an effective ascension model for your fitness business so you can keep growing. Enjoy!</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Generating more revenues and keeping clients longer (02:05)</li> <li>The value ladder (03:05)</li> <li>Leveraging the ProFit GPS as a tool in your business (05:34)</li> <li>Creating more services to give clients better and continued results (10:09)</li> <li>Ensuring continuous internal marketing (16:27)</li> <li>Build it and people will come (20:25)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="http://profitgps.net" rel="nofollow">Learn more About The ProFit GPS (Growth Plan Strategy)</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 82776e9d-e85a-4b0a-8eff-7d4615282d54 https://built-to-grow.simplecast.com/episodes/28-the-value-ladder-and-why-its-important-NMAGoZBx Tue, 25 Jun 2019 11:00:06 +0000 1620 no     full 27: Asking For The Sale 27: Asking For The Sale 27 Tim Lyons and Randy Angsten Tim and Randy discuss the sales process. They dive into the mindset of the salesperson, the mindset of the prospect, how to ask the difficult questions, and how to remove the friction from your sales process. You may do everything right, but did you remember to ask for the sale? --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy discuss the sales process. They dive into the mindset of the salesperson, the mindset of the prospect, how to ask the difficult questions, and how to remove the friction from your sales process. You may do everything right, but did you remember to ask for the sale? --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to build a sales system and train their team on how to use it effectively in order to make sales consistently.

    They will dive into the general mindset of a salesperson and a prospect, and tell us how to remove the friction from our sales processes while asking the difficult questions so we can convert potential clients into members.

    Key Takeaways:

    • Higher conversions equals higher revenue. (02:51)
    • Understanding people’s personalities to sell better (04:19)
    • Asking all the hard questions (07:43)
    • You’re already in a place of authority (10:48)
    • Systems in your business are a baseline for measurement (13:20)
    • If they come in and you don’t convert them, it’s your fault (17:15)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to build a sales system and train their team on how to use it effectively in order to make sales consistently.</p> <p>They will dive into the general mindset of a salesperson and a prospect, and tell us how to remove the friction from our sales processes while asking the difficult questions so we can convert potential clients into members.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Higher conversions equals higher revenue. (02:51)</li> <li>Understanding people’s personalities to sell better (04:19)</li> <li>Asking all the hard questions (07:43)</li> <li>You’re already in a place of authority (10:48)</li> <li>Systems in your business are a baseline for measurement (13:20)</li> <li>If they come in and you don’t convert them, it’s your fault (17:15)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="http://pfmarketingsolutions.com/call" rel="nofollow">Get Valuable Coaching on Sales and Sales Systems for Your Gym</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> dc49ac67-35a3-4b83-b494-f59cdb0db413 https://built-to-grow.simplecast.com/episodes/27-asking-for-the-sale-6VyAEJCV Thu, 20 Jun 2019 11:00:14 +0000 1196 no     full 26: The Campaign That Generated a 20x ROI 26: The Campaign That Generated a 20x ROI 26 Tim Lyons and Randy Angsten Tim and Randy discuss a simple yet extremely effective marketing campaign Tim has been running at his facility, Pulse Fitness. Taking things old school, this campaign produced over a 20x ROI! --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy discuss a simple yet extremely effective marketing campaign Tim has been running at his facility, Pulse Fitness. Taking things old school, this campaign produced over a 20x ROI! --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days.

    Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old school marketing can be just as effective, especially when we have a strategic price point.

    Key Takeaways:

    • Going old school marketing (05:03)
    • The avalanche of new clients (06:38)
    • $15,200 in commitments and contracts from a $700 campaign (07:20)
    • The price point is key (08:35)
    • Going back to the basics and testing things out (09:42)
    • Remarketing is a crucial aspect of digital marketing (13:21)
    • The cheap effective win (15:59)
    • Ensuring an easier and quicker sales process (17:59)

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days.</p> <p>Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old school marketing can be just as effective, especially when we have a strategic price point.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Going old school marketing (05:03)</li> <li>The avalanche of new clients (06:38)</li> <li>$15,200 in commitments and contracts from a $700 campaign (07:20)</li> <li>The price point is key (08:35)</li> <li>Going back to the basics and testing things out (09:42)</li> <li>Remarketing is a crucial aspect of digital marketing (13:21)</li> <li>The cheap effective win (15:59)</li> <li>Ensuring an easier and quicker sales process (17:59)</li> </ul> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 96b0fb43-84e8-4cde-bd1d-69da3acac660 https://built-to-grow.simplecast.com/episodes/26-the-campaign-that-generated-a-20x-ro-diw9FT5M Tue, 18 Jun 2019 11:00:02 +0000 1189 no     full 25: How Much Should I Spend On Marketing? 25: How Much Should I Spend On Marketing? 25 Tim Lyons and Randy Angsten Tim and Randy dive into the cost associated with marketing. They share some formulas and beliefs that will help ensure your marketing campaigns are a win! --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy dive into the cost associated with marketing. They share some formulas and beliefs that will help ensure your marketing campaigns are a win! --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business.

    Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that.

    Key Takeaways:

    • How to calculate your gym’s client lifetime value (03:00)
    • A client is really an asset to a business (05:51)
    • Cost per lead Vs Cost per acquisition (08:11)
    • The concept of energy breeds energy (12:28)
    • Giving incentives to clients while still being ahead of the game (15:41)
    • A true winning gym focuses on long term memberships (17:38)
    • He who spends the most to acquire a client typically wins (23:14)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business.</p> <p>Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>How to calculate your gym’s client lifetime value (03:00)</li> <li>A client is really an asset to a business (05:51)</li> <li>Cost per lead Vs Cost per acquisition (08:11)</li> <li>The concept of energy breeds energy (12:28)</li> <li>Giving incentives to clients while still being ahead of the game (15:41)</li> <li>A true winning gym focuses on long term memberships (17:38)</li> <li>He who spends the most to acquire a client typically wins (23:14)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b5a828f2-4efe-4da2-bc7b-eaf5ac2a2dea https://built-to-grow.simplecast.com/episodes/25-how-much-should-i-spend-on-marketing-MbryWG_6 Thu, 13 Jun 2019 11:00:12 +0000 1494 no     full 24: The Future Of Social Media - With Natalie Speers 24: The Future Of Social Media - With Natalie Speers 24 Tim Lyons and Randy Angsten We are joined by Natalie Speers of Social Ally Media to discuss the role social media plays in your brand's awareness, advertising, and where social media is headed in the future. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit We are joined by Natalie Speers of Social Ally Media to discuss the role social media plays in your brand's awareness, advertising, and where social media is headed in the future. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media.

    Natalie will talk about the present and future of social media, the role social media plays in a brand's awareness and advertising, and how gym owners can build an effective social media strategy for their gyms.

    Key Takeaways:

    • Natalie’s backstory and how she got into digital marketing (03:00)
    • Bootstrapping Social Ally and growing it organically (09:36)
    • Current social media trends (11:21)
    • Social media is applicable to every business (14:49)
    • The biggest social media mistakes by small businesses (16:00)
    • Paying attention to data analytics when executing social strategies (21:12)
    • An organic strategy is about building value and rapport with your audience (23:03)
    • The best thing you can do is listen to your consumer (27:46)
    • Everything is going to video (31:33)
    • Taking ownership of the mistakes that take place in your business (44:32)
    • Using Canva or your gym in the absence of a graphic design budget (52:05)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media.</p> <p>Natalie will talk about the present and future of social media, the role social media plays in a brand&#39;s awareness and advertising, and how gym owners can build an effective social media strategy for their gyms.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Natalie’s backstory and how she got into digital marketing (03:00)</li> <li>Bootstrapping Social Ally and growing it organically (09:36)</li> <li>Current social media trends (11:21)</li> <li>Social media is applicable to every business (14:49)</li> <li>The biggest social media mistakes by small businesses (16:00)</li> <li>Paying attention to data analytics when executing social strategies (21:12)</li> <li>An organic strategy is about building value and rapport with your audience (23:03)</li> <li>The best thing you can do is listen to your consumer (27:46)</li> <li>Everything is going to video (31:33)</li> <li>Taking ownership of the mistakes that take place in your business (44:32)</li> <li>Using Canva or your gym in the absence of a graphic design budget (52:05)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="Canva.com" rel="nofollow">Canva.com</a></li> <li><a href="socialallymedia.com" rel="nofollow">Socialallymedia.com</a></li> <li><a href="https://www.instagram.com/socialallymedia/" rel="nofollow">Social Ally Media on Instagram</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 68fa3330-03bc-43e5-abb9-20ffd4c33e44 https://built-to-grow.simplecast.com/episodes/24-the-future-of-social-media-with-spec-2G7nc0x9 Tue, 11 Jun 2019 11:00:21 +0000 3291 no     full 23: Should You Join A Mastermind Group or Coaching Program? 23: Should You Join A Mastermind Group or Coaching Program? 23 Tim Lyons and Randy Angsten Are you set up for growth? We are going to discuss the differences, as well as the pros and cons, of both Mastermind Groups and Coaching Programs. Which one is right for you? --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Are you set up for growth? We are going to discuss the differences, as well as the pros and cons, of both Mastermind Groups and Coaching Programs. Which one is right for you? --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business.

    Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing his expertise in a mastermind group. Listen in as Tim and Randy share the pros and cons of both masterminds or coaches, so you can decide what will work for your business.

    Key Takeaways:

    • Masterminds and coaching in general (01:58)
    • Joining a relevant mastermind group will grow your business (05:28)
    • The effectiveness of other people’s thoughts (06:58)
    • The pros and cons of business coaching (09:36)
    • The expert bringing value to the specific needs of your business (12:09)
    • Mindset work in the coaching world (16:19)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business.</p> <p>Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing his expertise in a mastermind group. Listen in as Tim and Randy share the pros and cons of both masterminds or coaches, so you can decide what will work for your business.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Masterminds and coaching in general (01:58)</li> <li>Joining a relevant mastermind group will grow your business (05:28)</li> <li>The effectiveness of other people’s thoughts (06:58)</li> <li>The pros and cons of business coaching (09:36)</li> <li>The expert bringing value to the specific needs of your business (12:09)</li> <li>Mindset work in the coaching world (16:19)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c87f4a01-f237-4f9c-a6df-9004d9fb2081 https://built-to-grow.simplecast.com/episodes/23-should-you-join-a-mastermind-group-o-Gyc7_5y6 Thu, 06 Jun 2019 11:00:20 +0000 1312 no     full 22: How To Price Your Products For Sales 22: How To Price Your Products For Sales 22 Tim Lyons and Randy Angsten In this episode, Tim and Randy discuss how to appropriately price your products for sales. They discuss an array of ideas such as how the price-point affects the buying decision as well as mentioning how certain price-points actually play into the likelihood a client shows up for their sessions through accountability. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy discuss how to appropriately price your products for sales. They discuss an array of ideas such as how the price-point affects the buying decision as well as mentioning how certain price-points actually play into the likelihood a client shows up for their sessions through accountability. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options.

    Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they close more clients than they usually do. Overall, this episode will help you increase your sales more than you ever thought possible, so don’t miss it.

    Key Takeaways:

    • A diverse pricing model can confuse clients (02:07)
    • The science behind solidifying your key target products (02:51)
    • Higher closing rates via the unspoken edification process (09:32)
    • That conversion into membership could be sticker shock (13:11)
    • Disqualifying clients that might waste your time (17:29)
    • Making transactions easy for your clients (20:38)
    • Presenting the DELTA (23:14)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    --

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options.</p> <p>Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they close more clients than they usually do. Overall, this episode will help you increase your sales more than you ever thought possible, so don’t miss it.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>A diverse pricing model can confuse clients (02:07)</li> <li>The science behind solidifying your key target products (02:51)</li> <li>Higher closing rates via the unspoken edification process (09:32)</li> <li>That conversion into membership could be sticker shock (13:11)</li> <li>Disqualifying clients that might waste your time (17:29)</li> <li>Making transactions easy for your clients (20:38)</li> <li>Presenting the DELTA (23:14)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>--</p> <p>If you interested in a <strong>free audit</strong> for your gym, visit http://bit.ly/free_gym_audit</p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> c689a36b-bd61-4b97-83f0-5a8351f9d819 https://built-to-grow.simplecast.com/episodes/22-how-to-price-your-products-for-sales-yojeOMB3 Tue, 04 Jun 2019 11:00:05 +0000 1707 no     full 21: Intentions vs Actions 21: Intentions vs Actions 21 Tim Lyons and Randy Angsten Tim and Randy dive in and discuss what it takes in order to reach your goals. We break down the difference between your intentions and your actions. We strongly believe that your priorities can be seen by what you spend your time doing, not where you intend to invest your efforts. Are your actions supporting your goals? --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Tim and Randy dive in and discuss what it takes in order to reach your goals. We break down the difference between your intentions and your actions. We strongly believe that your priorities can be seen by what you spend your time doing, not where you intend to invest your efforts. Are your actions supporting your goals? --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it takes for a gym owner to reach their goals and also break down the difference between intentions and actions.

    They strongly believe that our priorities can be seen by what we spend our time doing, not where we intend to invest our efforts, and so it’s important for every gym owner to ensure that their actions support their goals.

    Key Takeaways:

    • Getting good insight and data around gym owners (01:42)
    • Being motivated to grow your business (06:20)
    • Staffing, money and implementation of strategy problems (08:56)
    • The massive gap and misalignment between desire and intention (10:29)
    • Reducing ego to see things differently (13:49)
    • Supporting the growth that you want (22:36)
    • It takes time to grow and scale a gym business (26:43)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it takes for a gym owner to reach their goals and also break down the difference between intentions and actions.</p> <p>They strongly believe that our priorities can be seen by what we spend our time doing, not where we intend to invest our efforts, and so it’s important for every gym owner to ensure that their actions support their goals.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Getting good insight and data around gym owners (01:42)</li> <li>Being motivated to grow your business (06:20)</li> <li>Staffing, money and implementation of strategy problems (08:56)</li> <li>The massive gap and misalignment between desire and intention (10:29)</li> <li>Reducing ego to see things differently (13:49)</li> <li>Supporting the growth that you want (22:36)</li> <li>It takes time to grow and scale a gym business (26:43)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p>If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit</p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 066b7cb4-1710-400d-bf47-b036030d6a5e https://built-to-grow.simplecast.com/episodes/21-intentions-vs-actions-rwP2nPrh Tue, 28 May 2019 11:00:22 +0000 1712 no     full 20: Job of The Product - With Special Guest Rick Mayo 20: Job of The Product - With Special Guest Rick Mayo 20 Tim Lyons and Randy Angsten In today's episode, we bring in Rick Mayo, Owner of Alloy Personal Training Solutions. We cover a small array of topics, from fitness trends to business systems, entrepreneurial endeavors, and more. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In today's episode, we bring in Rick Mayo, Owner of Alloy Personal Training Solutions. We cover a small array of topics, from fitness trends to business systems, entrepreneurial endeavors, and more. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is.

    Once a fitness business owner figures out the job of the product, they can integrate their business to it to ensure that they consistently fulfill their customer’s needs and grow their business. They will also discuss the fitness business in general and the current industry trends.

    Key Takeaways:

    • Starting and growing Alloy to the giant it is now (06:34)
    • Paying for someone else’s expertise (09:39)
    • Serving the high potential 50+ market (14:40)
    • Knowing your lifetime client value (16:48)
    • When entrepreneurs have momentum, they’re happy (20:51)
    • Doing the 20-Mile march (24:45)
    • Skating where the puck is going (33:54)
    • Getting testimonials from all over the world (50:28)
    • The daily processes is what makes your business successful (58:59)

    Additional Resources:

    --

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is.</p> <p>Once a fitness business owner figures out the job of the product, they can integrate their business to it to ensure that they consistently fulfill their customer’s needs and grow their business. They will also discuss the fitness business in general and the current industry trends.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Starting and growing Alloy to the giant it is now (06:34)</li> <li>Paying for someone else’s expertise (09:39)</li> <li>Serving the high potential 50+ market (14:40)</li> <li>Knowing your lifetime client value (16:48)</li> <li>When entrepreneurs have momentum, they’re happy (20:51)</li> <li>Doing the 20-Mile march (24:45)</li> <li>Skating where the puck is going (33:54)</li> <li>Getting testimonials from all over the world (50:28)</li> <li>The daily processes is what makes your business successful (58:59)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="https://teamalloy.com/" rel="nofollow">Alloy Personal Training Solutions</a></li> </ul> <p>--</p> <p>If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit</p> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 3522f61a-d367-46f1-979e-b7e5a5bb966c https://built-to-grow.simplecast.com/episodes/20-job-of-the-product-with-special-gues-pAHUjW4W Thu, 23 May 2019 11:11:39 +0000 4981 no     full 19: Staffing For Success 19: Staffing For Success 19 Tim Lyons and Randy Angsten In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin to structure your gym and hold your employees In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin to structure your gym and hold your employees In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym.

    In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin to structure your gym and hold your employees

    Key Takeaways:

    • The first thing when it comes to staffing (3:30)
    • The book that will help set your gym up to scale (4:45)
    • Why you need to hold employees accountable (7:00)
    • The right way to pay & schedule your coaches (10:00)
    • The benefit of a flat rate pay structure (14:45)
    • How to frame your exit in your employee’s mind (20:30)

    Additional Resources:

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym.</p> <p>In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin to structure your gym and hold your employees</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>The first thing when it comes to staffing (3:30)</li> <li>The book that will help set your gym up to scale (4:45)</li> <li>Why you need to hold employees accountable (7:00)</li> <li>The right way to pay &amp; schedule your coaches (10:00)</li> <li>The benefit of a flat rate pay structure (14:45)</li> <li>How to frame your exit in your employee’s mind (20:30)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_3?crid=2CLYCRS680GX0&keywords=emyth+revisited&qid=1558400163&s=gateway&sprefix=e+myth%2Caps%2C134&sr=8-3" rel="nofollow">The E-Myth Revisited </a></li> <li><a href="https://discpersonalitytesting.com/free-disc-test/" rel="nofollow">DISC Profile Test</a></li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> e50cc03b-2dbc-4202-b964-ad89b3a8ccfc https://built-to-grow.simplecast.com/episodes/19-staffing-for-success-a8KtzQ_a Tue, 21 May 2019 11:00:01 +0000 1550 no     full 18: How To Get Unstuck 18: How To Get Unstuck 18 Tim Lyons and Randy Angsten In this episode, we discuss different strategies we use to help gym owners get unstuck and what actions can you take to keep your business moving forward. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, we discuss different strategies we use to help gym owners get unstuck and what actions can you take to keep your business moving forward. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action.

    Tim and Randy are going to be very candid about their own experiences applying their strategies for getting unstuck so you can get some sense of direction on where to get started towards bigger and better opportunities for your gym business.

    Key Takeaways:

    • Paralysis by analysis (02:29)
    • Coaching and mentorship can help you get unstuck (05:19)
    • Attaching some value to your time (09:11)
    • Be careful who you’re hiring (11:38)
    • Seek out information to avoid stagnation (17:18)
    • Keeping the momentum even in success (18:17)
    • If you get comfortable, attrition will happen (20:07)
    • There's more income and more opportunity in getting unstuck (24:03)
    • Get rid of the plateau by leaning on the experts (29:42)

    Additional Resources:

    --

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action.</p> <p>Tim and Randy are going to be very candid about their own experiences applying their strategies for getting unstuck so you can get some sense of direction on where to get started towards bigger and better opportunities for your gym business.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Paralysis by analysis (02:29)</li> <li>Coaching and mentorship can help you get unstuck (05:19)</li> <li>Attaching some value to your time (09:11)</li> <li>Be careful who you’re hiring (11:38)</li> <li>Seek out information to avoid stagnation (17:18)</li> <li>Keeping the momentum even in success (18:17)</li> <li>If you get comfortable, attrition will happen (20:07)</li> <li>There&#39;s more income and more opportunity in getting unstuck (24:03)</li> <li>Get rid of the plateau by leaning on the experts (29:42)</li> </ul> <p><strong>Additional Resources:</strong></p> <ul> <li><a href="https://winninggym.com/training" rel="nofollow">Winning Gym Systems</a></li> </ul> <p>--</p> <p>If you interested in a <strong>free audit</strong> for your gym, visit http://bit.ly/free_gym_audit</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 74b6cd78-0ee3-498f-a954-bcf70e83b725 https://built-to-grow.simplecast.com/episodes/18-how-to-get-unstuck-CqIG0AXy Thu, 16 May 2019 11:00:05 +0000 1951 no     full 17: The Best Offer To Use In Your Marketing 17: The Best Offer To Use In Your Marketing 17 Tim Lyons and Randy Angsten We discuss the types of offers you can bring into your business. We discuss the differences between offers and the strengths and weaknesses of each. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit We discuss the types of offers you can bring into your business. We discuss the differences between offers and the strengths and weaknesses of each. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy.

    Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each.

    Key Takeaways:

    • You have to test out the offers to see which one works best (01:24)
    • Evergreen offers and how to systemize them (04:07)
    • An offer’s success will depend on how your marketplace will receive it (07:20)
    • Risk removal guarantees successful online sales (08:55)
    • Limited time offer and when to use them (11:04)
    • Long term Vs Short term program (14:12)
    • Email list hygiene is a thing (18:38)
    • Creating effective online sales processes (25:52)
    • It’s not the quantity of leads that matters, it’s the quality (27:46)
    • The Netflix close is replicable (32:39)
    • The scarcity mindset Vs the abundance mindset (35:33)
    • You have to have FAQs in your funnels (43:07)

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy.</p> <p>Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>You have to test out the offers to see which one works best (01:24)</li> <li>Evergreen offers and how to systemize them (04:07)</li> <li>An offer’s success will depend on how your marketplace will receive it (07:20)</li> <li>Risk removal guarantees successful online sales (08:55)</li> <li>Limited time offer and when to use them (11:04)</li> <li>Long term Vs Short term program (14:12)</li> <li>Email list hygiene is a thing (18:38)</li> <li>Creating effective online sales processes (25:52)</li> <li>It’s not the quantity of leads that matters, it’s the quality (27:46)</li> <li>The Netflix close is replicable (32:39)</li> <li>The scarcity mindset Vs the abundance mindset (35:33)</li> <li>You have to have FAQs in your funnels (43:07)</li> </ul> <p>If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit</p> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 0dd463d3-4a8e-4f3f-b357-b910443f5adb https://built-to-grow.simplecast.com/episodes/17-the-best-offer-to-use-in-your-market-tfQpD7VF Tue, 14 May 2019 11:00:19 +0000 2997 no     full 16: What We've Learned From Working With 500+ Gyms Globally 16: What We've Learned From Working With 500+ Gyms Globally 16 Tim Lyons and Randy Angsten This episode peels back the secrets of what we've learned working with over 500 fitness business from around the world. We discuss the real needs of businesses, contrary to what most owners think. More often than not, marketing is not your main problem. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit This episode peels back the secrets of what we've learned working with over 500 fitness business from around the world. We discuss the real needs of businesses, contrary to what most owners think. More often than not, marketing is not your main problem. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions working with more than 500 different fitness studios and gyms across the world.

    They will dive into the fact that most gym businesses suffer from more than just marketing issues, and share some valuable tips on exactly what you as a gym owner with a unique business can do to sustain and grow your business.

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    Key Takeaways:

    • Marketing has never been your problem (01:20)
    • Marketing changes constantly. You must change with it (04:28)
    • Keep your clients happy and you won’t need new ones (05:58)
    • You need to be positioned as the expert (10:26)
    • The actual needs of a gym business are beyond new leads (13:01)
    • Finding the appropriate level of engagement with your business (15:50)
    • Your sales system could be flawed (16:33)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions working with more than 500 different fitness studios and gyms across the world.</p> <p>They will dive into the fact that most gym businesses suffer from more than just marketing issues, and share some valuable tips on exactly what you as a gym owner with a unique business can do to sustain and grow your business.</p> <p>If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Marketing has never been your problem (01:20)</li> <li>Marketing changes constantly. You must change with it (04:28)</li> <li>Keep your clients happy and you won’t need new ones (05:58)</li> <li>You need to be positioned as the expert (10:26)</li> <li>The actual needs of a gym business are beyond new leads (13:01)</li> <li>Finding the appropriate level of engagement with your business (15:50)</li> <li>Your sales system could be flawed (16:33)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 63578b66-da04-4f84-89da-b93da2873464 https://built-to-grow.simplecast.com/episodes/16-key-learnings-from-working-with-500-sVL3LFtG Thu, 09 May 2019 11:00:10 +0000 1509 no     full 15: Customer Experience, It's Your Time To Shine! 15: Customer Experience, It's Your Time To Shine! 15 Tim Lyons and Randy Angsten Today's episode revolves around your Client Experience. We are going to highlight the difference between delivering a better overall experience for your client (how they feel about being at your facility as a whole) versus delivering better results (achieving more physical results for the client through different exercises, diet, frequencies or intensities), and the importance of understanding and making both aspects part of your focus around your Client's overall experience. Today's episode revolves around your Client Experience. We are going to highlight the difference between delivering a better overall experience for your client (how they feel about being at your facility as a whole) versus delivering better results (achieving more physical results for the client through different exercises, diet, frequencies or intensities), and the importance of understanding and making both aspects part of your focus around your Client's overall experience. In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly competitive market. Hedging your gym against competition will come from building a community of clients and sustaining a great client experience.

    Tim and Randy will extensively share some great tips on how every gym owner can improve their customer experience while sharing real life examples of gym owners who have succeeded in improving the experience in their gyms.

    Key Takeaways:

    • To the consumer, we all do the same thing. You must stand out (00:29)
    • A video tour can go a long way (03:23)
    • Cleanliness is key (06:24)
    • Routine: Clients like to know what to expect (11:41)
    • When your staff are bought in, the experience is much greater (16:51)
    • Making some big changes will make a huge difference (21:18)
    • Not every client cares only about results (25:10)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly competitive market. Hedging your gym against competition will come from building a community of clients and sustaining a great client experience.</p> <p>Tim and Randy will extensively share some great tips on how every gym owner can improve their customer experience while sharing real life examples of gym owners who have succeeded in improving the experience in their gyms.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>To the consumer, we all do the same thing. You must stand out (00:29)</li> <li>A video tour can go a long way (03:23)</li> <li>Cleanliness is key (06:24)</li> <li>Routine: Clients like to know what to expect (11:41)</li> <li>When your staff are bought in, the experience is much greater (16:51)</li> <li>Making some big changes will make a huge difference (21:18)</li> <li>Not every client cares only about results (25:10)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 48a659bc-c88f-4380-9511-f620db6b55a2 https://built-to-grow.simplecast.com/episodes/15-customer-experience-it-s-your-time-t-dmbGvtzO Tue, 07 May 2019 11:00:02 +0000 1784 no     full 14: The 4 Systems Every Gym Needs To Win 14: The 4 Systems Every Gym Needs To Win 14 Tim Lyons and Randy Angsten In this episode, we discuss the 4 systems we believe have the most impact on your fitness business. We breakdown Attraction, Conversion, Ascension, and Delivery to highlight the significance of each area of business. We also discuss the need to have systems within each of these areas to force growth and performance. In this episode, we discuss the 4 systems we believe have the most impact on your fitness business. We breakdown Attraction, Conversion, Ascension, and Delivery to highlight the significance of each area of business. We also discuss the need to have systems within each of these areas to force growth and performance. In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just four hours a week and they are Attraction, Conversion, Ascension, and Delivery.

    They will delve deeper into each system and talk about the subsystems that must be set up within each to ensure a smooth flow of work and business processes. Mastering these systems will not only give you more freedom as a gym owner but also increase your profits.

    Key Takeaways:

    • Attraction systems: Marketing, Sales, Delivery (01:14)
    • Conversion can be a thorn in the flesh (05:20)
    • Scalability and growth requires a baseline to measure from (08:56)
    • Changing your business model could be the best move (11:11)
    • Elevating client experience in your delivery system (13:54)
    • Offering higher price points and giving better value (18:01)
    • The systems and the people will really free up your time (23:17)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just four hours a week and they are Attraction, Conversion, Ascension, and Delivery.</p> <p>They will delve deeper into each system and talk about the subsystems that must be set up within each to ensure a smooth flow of work and business processes. Mastering these systems will not only give you more freedom as a gym owner but also increase your profits.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Attraction systems: Marketing, Sales, Delivery (01:14)</li> <li>Conversion can be a thorn in the flesh (05:20)</li> <li>Scalability and growth requires a baseline to measure from (08:56)</li> <li>Changing your business model could be the best move (11:11)</li> <li>Elevating client experience in your delivery system (13:54)</li> <li>Offering higher price points and giving better value (18:01)</li> <li>The systems and the people will really free up your time (23:17)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 2fc94111-08f5-442e-b906-4df966f1f121 https://built-to-grow.simplecast.com/episodes/14-the-4-systems-every-gym-needs-to-win-XvELfvka Thu, 02 May 2019 11:00:18 +0000 1643 no     full 13: There's a Big Difference In These Styles of Marketing 13: There's a Big Difference In These Styles of Marketing 13 Tim Lyons and Randy Angsten In this episode, we cover the difference between Direct Response Marketing and Content-Based Marketing, or Branding. A successful marketing strategy should have representation from both styles of marketing. In this episode, we cover the difference between Direct Response Marketing and Content-Based Marketing, or Branding. A successful marketing strategy should have representation from both styles of marketing. In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business.

    They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term.

    Key Takeaways:

    • Demystifying direct response marketing and branding (00:23)
    • Content marketing and why it works so good (02:48)
    • Picking both the top and bottom pieces of the pyramid (06:50)
    • Bringing your brand to the forefront (11:20)
    • Mastering effective content creation (12:12)
    • The client lifetime value is everything (14:43)
    • A great case in point of ROI from content based marketing (15:34)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business.</p> <p>They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Demystifying direct response marketing and branding (00:23)</li> <li>Content marketing and why it works so good (02:48)</li> <li>Picking both the top and bottom pieces of the pyramid (06:50)</li> <li>Bringing your brand to the forefront (11:20)</li> <li>Mastering effective content creation (12:12)</li> <li>The client lifetime value is everything (14:43)</li> <li>A great case in point of ROI from content based marketing (15:34)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 430c506a-d3bc-48f7-98af-72721c9ce18a https://built-to-grow.simplecast.com/episodes/13-there-s-a-big-difference-in-these-st-mrNEDnch Tue, 30 Apr 2019 11:00:15 +0000 1190 no     full 12: How To Beat Your Competition 12: How To Beat Your Competition 12 Tim Lyons and Randy Angsten Today's episode is about how to stand out from your competition and how creating unique mechanisms and proprietary nomenclature can separate you from the pack. Today's episode is about how to stand out from your competition and how creating unique mechanisms and proprietary nomenclature can separate you from the pack. In this episode, Tim and Randy will talk about competition in the gym business space and how challenging it is to stay ahead of the pack and keep customers loyal.

    They will teach you how to position yourself differently against your competition by creating unique fitness processes that will resonate with existing and potential clients when you carry out your marketing efforts in the marketplace.

    Key Takeaways:

    • We all have some type of competition (01:20)
    • Setting yourself apart (03:02)
    • Offering a product/service unique to your facility (07:18)
    • Claiming it is owning it (09:46)
    • Call what you’re doing something different (11:21)
    • Developing unique mechanisms (16:39)
    • Separating yourself from the competition in your messaging (18:38)

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about competition in the gym business space and how challenging it is to stay ahead of the pack and keep customers loyal.</p> <p>They will teach you how to position yourself differently against your competition by creating unique fitness processes that will resonate with existing and potential clients when you carry out your marketing efforts in the marketplace.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>We all have some type of competition (01:20)</li> <li>Setting yourself apart (03:02)</li> <li>Offering a product/service unique to your facility (07:18)</li> <li>Claiming it is owning it (09:46)</li> <li>Call what you’re doing something different (11:21)</li> <li>Developing unique mechanisms (16:39)</li> <li>Separating yourself from the competition in your messaging (18:38)</li> </ul> <hr/> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 5a09b8d4-cdf8-4add-b38c-719f78493562 https://built-to-grow.simplecast.com/episodes/12-how-to-beat-your-competition-uCwFvKYp Thu, 25 Apr 2019 11:00:15 +0000 1223 no     full 11: Sales. Sales. Sales. 11: Sales. Sales. Sales. 11 Tim Lyons and Randy Angsten In this episode, Tim and Randy emphasize the significance sales has on a gym owners business. We discuss being authentic and caring but also understanding the needs of the business. In this episode, Tim and Randy emphasize the significance sales has on a gym owners business. We discuss being authentic and caring but also understanding the needs of the business. In this episode, Tim and Randy will talk about the lifeblood of any business, fitness businesses included; sales. Most gym owners are very passionate about helping people and more often than not they view sales and making money as a betrayal to their passion, but as Tim and Randy will explain, generating revenue from serving gym clients is actually necessary for every gym business to effectively and sustainably help their clients achieve their desired results.

    Key Takeaways:

    • Sales, sales, sales for revenue generation (01:19)
    • The science of getting rich first and foremost (03:43)
    • Sales/Money is an exchange of value (05:50)
    • When a client pays more, it’s worth more to them (08:17)
    • When you’re genuine, sales will be better (12:19)
    • How to properly apply NLP in sales consultations (14:21)
    • Being confident in the product you’re offering (17:50)
    • Increasing your potential for changing lives (21:25)

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the lifeblood of any business, fitness businesses included; sales. Most gym owners are very passionate about helping people and more often than not they view sales and making money as a betrayal to their passion, but as Tim and Randy will explain, generating revenue from serving gym clients is actually necessary for every gym business to effectively and sustainably help their clients achieve their desired results.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Sales, sales, sales for revenue generation (01:19)</li> <li>The science of getting rich first and foremost (03:43)</li> <li>Sales/Money is an exchange of value (05:50)</li> <li>When a client pays more, it’s worth more to them (08:17)</li> <li>When you’re genuine, sales will be better (12:19)</li> <li>How to properly apply NLP in sales consultations (14:21)</li> <li>Being confident in the product you’re offering (17:50)</li> <li>Increasing your potential for changing lives (21:25)</li> </ul> <hr/> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> baf64f4c-1feb-4160-8c39-ce6b0994012d https://built-to-grow.simplecast.com/episodes/11-sales-sales-sales-KPd5y8bV Tue, 23 Apr 2019 11:00:02 +0000 1498 no     full 10: Leveraging Tools To Grow Your Business 10: Leveraging Tools To Grow Your Business 10 Tim Lyons and Randy Angsten In this episode, Tim and Randy are going to dive into how to leverage tools to grow your business. Bringing in software and automation to replace the work you're doing and free up your time for other income-producing activities. In this episode, Tim and Randy are going to dive into how to leverage tools to grow your business. Bringing in software and automation to replace the work you're doing and free up your time for other income-producing activities. In this episode, Tim and Randy will talk about leveraging software and automation tools to grow a gym business. These tools enable gym owners to streamline their businesses for simplicity, increased service quality, improved service delivery, and the containment of costs.

    They will talk about the different types of Customer Relationship Management (CRM) software in the market that they have experience using while also emphasizing how they can improve efficiency, sales, prospect nurturing, and other critical gym operation processes.

    Key Takeaways:

    • Turning leads into actual clients (01:55)
    • The benefits of using a CRM software (03:20)
    • Enabling potential clients to sign up at the right time (06:18)
    • Leveraging your time and ensuring consistency (08:56)
    • Guaranteed continuous exponential business growth (11:32)
    • Don’t allow automation to take over business (15:40)

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about leveraging software and automation tools to grow a gym business. These tools enable gym owners to streamline their businesses for simplicity, increased service quality, improved service delivery, and the containment of costs.</p> <p>They will talk about the different types of Customer Relationship Management (CRM) software in the market that they have experience using while also emphasizing how they can improve efficiency, sales, prospect nurturing, and other critical gym operation processes.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Turning leads into actual clients (01:55)</li> <li>The benefits of using a CRM software (03:20)</li> <li>Enabling potential clients to sign up at the right time (06:18)</li> <li>Leveraging your time and ensuring consistency (08:56)</li> <li>Guaranteed continuous exponential business growth (11:32)</li> <li>Don’t allow automation to take over business (15:40)</li> </ul> <hr/> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> b8d4d389-897b-4f70-9948-2c2902141fde https://built-to-grow.simplecast.com/episodes/10-leveraging-tools-to-grow-your-dqMqV3kF Thu, 18 Apr 2019 11:00:04 +0000 1089 no     full 09: Do You Need Core Values? 09: Do You Need Core Values? 9 Tim Lyons and Randy Angsten In this episode, we are going to dive into Core Values and why you need them in your business. In this episode, we are going to dive into Core Values and why you need them in your business. In this episode, Tim and Randy will talk about business core values and their importance for the growth, sustainability and success of a gym.

    They help in decision making processes, shaping a gym’s culture, and in guiding employees on how to act and how to go about their tasks in the best way possible because they aspire to live up to those values.

    Tim shares the core values that helped him develop the entire direction of his own gym business, and with Randy’s contribution, they will teach us how to effectively apply the same in our businesses.

    Key Takeaways:

    • Core values: Your gym’s operational compass (01:09)
    • Making core value creation a team effort (02:39)
    • Their impact on service delivery (06:25)
    • Shaping the business culture and over-delivering on client expectations (08:20)
    • The value of doing the right thing (11:49)
    • Applying the highest level of professionalism (14:21)
    • Continuous learning and research on training techniques (15:11)
    • Ensuring and maintaining a great client experience (18:41)
    • Building customer/client loyalty (22:54)

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about business core values and their importance for the growth, sustainability and success of a gym.</p> <p>They help in decision making processes, shaping a gym’s culture, and in guiding employees on how to act and how to go about their tasks in the best way possible because they aspire to live up to those values.</p> <p>Tim shares the core values that helped him develop the entire direction of his own gym business, and with Randy’s contribution, they will teach us how to effectively apply the same in our businesses.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Core values: Your gym’s operational compass (01:09)</li> <li>Making core value creation a team effort (02:39)</li> <li>Their impact on service delivery (06:25)</li> <li>Shaping the business culture and over-delivering on client expectations (08:20)</li> <li>The value of doing the right thing (11:49)</li> <li>Applying the highest level of professionalism (14:21)</li> <li>Continuous learning and research on training techniques (15:11)</li> <li>Ensuring and maintaining a great client experience (18:41)</li> <li>Building customer/client loyalty (22:54)</li> </ul> <hr/> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 27bf4c75-86d7-4777-a981-d858b53ee957 https://built-to-grow.simplecast.com/episodes/ep009-do-you-need-core-values-cWr80tEB Tue, 16 Apr 2019 11:00:05 +0000 1523 no     full 08: Don't Get Left Behind 08: Don't Get Left Behind 8 Tim Lyons and Randy Angsten In this episode, we are going to talk continuous education for gym owners and their staff, and how that helps a gym get better results for their clients. In this episode, we are going to talk continuous education for gym owners and their staff, and how that helps a gym get better results for their clients. In this episode, Tim and Randy will talk about continual learning for fitness business owners and their staff, and how important it is for improving service delivery and overall business growth.

    As the business landscape changes, the need to adapt is as real as the changes themselves, and only continued education can ensure that your fitness business and your employees can stay at the forefront of industry changes and ensure competitiveness.

    Tim and Randy will advice you all about that so you can always build customer loyalty and stay ahead of the pack.

    Key Takeaways:

    • Clients appreciate the value of continual learning (00:53)
    • Filtering through which equipment and tools are worth investing in (04:10)
    • Staying away from multi-level marketing companies (04:50)
    • Getting better results by continually educating your team (07:33)
    • Staying updated on new training methods (10:15)
    • Being rooted in results and staying on top of your game (12:59)
    • The crucial benefits of team building exercises (14:43)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about continual learning for fitness business owners and their staff, and how important it is for improving service delivery and overall business growth.</p> <p>As the business landscape changes, the need to adapt is as real as the changes themselves, and only continued education can ensure that your fitness business and your employees can stay at the forefront of industry changes and ensure competitiveness.</p> <p>Tim and Randy will advice you all about that so you can always build customer loyalty and stay ahead of the pack.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Clients appreciate the value of continual learning (00:53)</li> <li>Filtering through which equipment and tools are worth investing in (04:10)</li> <li>Staying away from multi-level marketing companies (04:50)</li> <li>Getting better results by continually educating your team (07:33)</li> <li>Staying updated on new training methods (10:15)</li> <li>Being rooted in results and staying on top of your game (12:59)</li> <li>The crucial benefits of team building exercises (14:43)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 1f1dfbd1-15e6-4b74-b742-3a17d2e4dbbb https://built-to-grow.simplecast.com/episodes/08-don-t-get-left-behind-gAkUFwgC Thu, 11 Apr 2019 11:00:05 +0000 1141 no     full 07: Leadership Is More Than Being A Boss 07: Leadership Is More Than Being A Boss 7 Tim Lyons and Randy Angsten In this episode, we talk about what leadership in a fitness business really entails and the significant contribution it makes towards long-term business growth. In this episode, we talk about what leadership in a fitness business really entails and the significant contribution it makes towards long-term business growth. In this episode, Tim and Randy will talk about being a leader within a fitness business environment, and why being a leader is not just about being the boss. A boss pushes his team towards business goals, but a leader pulls his together and helps them successfully achieve the set goals.

    Tim and Randy will share some tips and ideas on how you can build up your leadership skills and effectively apply them in the day to day running of your fitness business, to ensure business growth.

    Key Takeaways:

    • Just because you’re the boss, doesn’t mean you’re a leader (01:15)
    • Employees like to feel empowered (03:34)
    • Sharing your vision with your team so they can play their part (08:04)
    • Allowing your team to make decisions for fast business growth (10:08)
    • Developing standard operating procedures (12:20)
    • Leading by example (14:54)
    • Mistakes are an opportunity to learn and grow(17:03)
    • A team is necessary to successfully grow and scale (17:50)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about being a leader within a fitness business environment, and why being a leader is not just about being the boss. A boss pushes his team towards business goals, but a leader pulls his together and helps them successfully achieve the set goals.</p> <p>Tim and Randy will share some tips and ideas on how you can build up your leadership skills and effectively apply them in the day to day running of your fitness business, to ensure business growth.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Just because you’re the boss, doesn’t mean you’re a leader (01:15)</li> <li>Employees like to feel empowered (03:34)</li> <li>Sharing your vision with your team so they can play their part (08:04)</li> <li>Allowing your team to make decisions for fast business growth (10:08)</li> <li>Developing standard operating procedures (12:20)</li> <li>Leading by example (14:54)</li> <li>Mistakes are an opportunity to learn and grow(17:03)</li> <li>A team is necessary to successfully grow and scale (17:50)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 75878ab0-64af-4aad-b505-0e91b1c576fa https://built-to-grow.simplecast.com/episodes/07-leadership-is-more-than-being-a-boss-gzhiV0q3 Tue, 09 Apr 2019 11:00:09 +0000 1214 no     full 06: Surround Yourself With The Like-minded 06: Surround Yourself With The Like-minded 6 Tim Lyons and Randy Angsten In this episode, we will talk about the need for you as a fitness business owner to surround yourself with like-minded individuals who will add value to your life and business. In this episode, we will talk about the need for you as a fitness business owner to surround yourself with like-minded individuals who will add value to your life and business. In this episode, Tim and Randy will talk about the importance of surrounding yourself with like-minded, powerful, positive, successful and up-leveled individuals. Randy is a huge believer of the law of averages which states that we are the average of the five people we spend our time with, and this actually has a direct and massive impact on the results of business, so it’s critical for any fitness business owner to be very intentional about the kind of people they spend surround themselves with.

    It’s going to be a super powerful episode. Don’t miss it.

    Key Takeaways:

    • Protecting your mindset (02:07)
    • Categories of people based on time (03:02)
    • Elevating yourself without too much ego (05:46)
    • Business growth from being in the right mastermind groups (08:01)
    • The value of constant self-awareness (10:06)
    • Being intentional with your growth (13:46)
    • The great return on investing in mastermind-style groups (16:40)
    • The crabs in a bucket mentality (18:36)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about the importance of surrounding yourself with like-minded, powerful, positive, successful and up-leveled individuals. Randy is a huge believer of the law of averages which states that we are the average of the five people we spend our time with, and this actually has a direct and massive impact on the results of business, so it’s critical for any fitness business owner to be very intentional about the kind of people they spend surround themselves with.</p> <p>It’s going to be a super powerful episode. Don’t miss it.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Protecting your mindset (02:07)</li> <li>Categories of people based on time (03:02)</li> <li>Elevating yourself without too much ego (05:46)</li> <li>Business growth from being in the right mastermind groups (08:01)</li> <li>The value of constant self-awareness (10:06)</li> <li>Being intentional with your growth (13:46)</li> <li>The great return on investing in mastermind-style groups (16:40)</li> <li>The crabs in a bucket mentality (18:36)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 4fa48ab8-02db-4896-9aa9-153ecde2910e https://built-to-grow.simplecast.com/episodes/06-surround-yourself-with-the-likeminde-lhq4sWdZ Thu, 04 Apr 2019 11:00:13 +0000 1413 no     full 05: Get Out Of The Way 05: Get Out Of The Way 5 Tim Lyons and Randy Angsten In today’s episode, we will talk about shifting your role in your fitness business from self-employed to business owner so you can begin to really grow the business. In today’s episode, we will talk about shifting your role in your fitness business from self-employed to business owner so you can begin to really grow the business. In this episode, Tim and Randy will talk about how to transition from being self-employed to a business owner. For a successful transition, one has to get out of the way and relinquish control to someone else who can do at least 70% as good a job as the owner in running the business. Tim and Randy will share some easy-to-implement steps on how to achieve that successfully.

    Key Takeaways:

    • Self-employed Vs Business owner (01:51)
    • Relinquishing control (03:37)
    • Outsourcing the non-core tasks to others (06:31)
    • Focusing on business growth (11:54)
    • Leveraging software and tools to get back more time (13:26)
    • A business owner’s time carries value (14:32)
    • Building and running an effective team (18:34)
    • Investing in your team’s operational training (20:48)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about how to transition from being self-employed to a business owner. For a successful transition, one has to get out of the way and relinquish control to someone else who can do at least 70% as good a job as the owner in running the business. Tim and Randy will share some easy-to-implement steps on how to achieve that successfully.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Self-employed Vs Business owner (01:51)</li> <li>Relinquishing control (03:37)</li> <li>Outsourcing the non-core tasks to others (06:31)</li> <li>Focusing on business growth (11:54)</li> <li>Leveraging software and tools to get back more time (13:26)</li> <li>A business owner’s time carries value (14:32)</li> <li>Building and running an effective team (18:34)</li> <li>Investing in your team’s operational training (20:48)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> ea4caed6-9a8e-4ed0-9eaa-c527800aadc0 https://built-to-grow.simplecast.com/episodes/05-get-out-of-the-way-oN_HrwPu Tue, 02 Apr 2019 11:00:15 +0000 1340 no     full 04: How To Make More Money 04: How To Make More Money 4 Tim Lyons and Randy Angsten In this episode, we talk about making the necessary changes in your fitness business so you can make more money. In this episode, we talk about making the necessary changes in your fitness business so you can make more money. In this episode, Tim will start the show off with a story of his experience as a fitness business owner, how at some point his revenues dwindled, and how he had to change his business model to make more money. Tim and Randy will share some very actionable steps on how you can turn things around in your business to start making more money in a sustainable way.

    Key Takeaways:

    • Developing a business model that will make you more money (08:34)
    • Figuring out what your market really needs (11:04)
    • How to make more money (13:40)
    • Realigning our beliefs about money (16:11)
    • Selling services/products that you believe in (19:48)
    • Effective pre-qualification of clients (22:32)
    • The higher the price point, the more clients pay attention (26:00)
    • Being rational enough to make a change where necessary (27:54)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim will start the show off with a story of his experience as a fitness business owner, how at some point his revenues dwindled, and how he had to change his business model to make more money. Tim and Randy will share some very actionable steps on how you can turn things around in your business to start making more money in a sustainable way.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Developing a business model that will make you more money (08:34)</li> <li>Figuring out what your market really needs (11:04)</li> <li>How to make more money (13:40)</li> <li>Realigning our beliefs about money (16:11)</li> <li>Selling services/products that you believe in (19:48)</li> <li>Effective pre-qualification of clients (22:32)</li> <li>The higher the price point, the more clients pay attention (26:00)</li> <li>Being rational enough to make a change where necessary (27:54)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> a5ca7f59-277b-493a-8f60-1e745942d1aa https://built-to-grow.simplecast.com/episodes/04-how-to-make-more-money-yuwQNuLS Fri, 29 Mar 2019 11:00:25 +0000 1884 no     full 03: Fitness Marketing in 2019 03: Fitness Marketing in 2019 3 Tim Lyons and Randy Angsten We talk about how to market a fitness business to ensure your business grows and you aren't dependant on one single source for leads. We talk about how to market a fitness business to ensure your business grows and you aren't dependant on one single source for leads. In this episode, Tim and Randy will talk about how to market your fitness business in 2019 and beyond. The marketing scene has really evolved over time and the strategies that used to work wonders three to five years ago aren't working as well anymore, so we will talk about the best marketing strategies today, other than Facebook ads, and how you can apply them in your fitness business to get more clients flowing in.

    Key Takeaways:

    • Employing multiple marketing strategies and tactics (01:11)
    • The increased cost of Facebook ads (03:19)
    • Diverse lead generation strategies (05:52)
    • Websites are still a great marketing tool (07:58)
    • Content play to create custom audiences (12:40)
    • Ensuring a strong online review presence (15:13)
    • Marketing via joint venture partnerships (21:44)
    • The power of social proof (23:12)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will talk about how to market your fitness business in 2019 and beyond. The marketing scene has really evolved over time and the strategies that used to work wonders three to five years ago aren&#39;t working as well anymore, so we will talk about the best marketing strategies today, other than Facebook ads, and how you can apply them in your fitness business to get more clients flowing in.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Employing multiple marketing strategies and tactics (01:11)</li> <li>The increased cost of Facebook ads (03:19)</li> <li>Diverse lead generation strategies (05:52)</li> <li>Websites are still a great marketing tool (07:58)</li> <li>Content play to create custom audiences (12:40)</li> <li>Ensuring a strong online review presence (15:13)</li> <li>Marketing via joint venture partnerships (21:44)</li> <li>The power of social proof (23:12)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> d31e87fd-0d2d-48fd-a099-76c52495282d https://built-to-grow.simplecast.com/episodes/03-fitness-marketing-in-2019-vTR3nyYd Tue, 26 Mar 2019 11:00:04 +0000 1765 no     full 02: Being All In 02: Being All In 2 Tim Lyons and Randy Angsten In this episode, we talk about being all in on your business and the sacrifices it takes to be a winner. In this episode, we talk about being all in on your business and the sacrifices it takes to be a winner. In this episode, Tim and Randy will start off with a story about Ronnie Coleman, one of the best, biggest and most well known bodybuilders of all time. The eight-time Olympia title winner is from Tim’s hometown and they used to run into each other at a local gym. We will talk about Ronnie’s current state of health and how his amazing bodybuilding career can serve as an inspiration to business owners.

    Key Takeaways

    • Being all in your gym business (04:16)
    • Having the necessary mental fortitude (06:56)
    • Actionable advice from the godfather of fitness (08:45)
    • Strategy over tactics (11:55)
    • Content-based marketing must be consistent (14:21)
    • Believing in your business (17:49)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy will start off with a story about Ronnie Coleman, one of the best, biggest and most well known bodybuilders of all time. The eight-time Olympia title winner is from Tim’s hometown and they used to run into each other at a local gym. We will talk about Ronnie’s current state of health and how his amazing bodybuilding career can serve as an inspiration to business owners.</p> <p><strong>Key Takeaways</strong></p> <ul> <li>Being all in your gym business (04:16)</li> <li>Having the necessary mental fortitude (06:56)</li> <li>Actionable advice from the godfather of fitness (08:45)</li> <li>Strategy over tactics (11:55)</li> <li>Content-based marketing must be consistent (14:21)</li> <li>Believing in your business (17:49)</li> </ul> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> fb7156a6-080b-4189-8ded-9878bd688904 https://built-to-grow.simplecast.com/episodes/01-being-all-in-ImksUa7G Tue, 26 Mar 2019 10:55:29 +0000 1149 no     full 01: Are You Even A Business Owner? 01: Are You Even A Business Owner? 1 Tim Lyons and Randy Angsten In this episode, Tim and Randy share their knowledge about business management and why they created this Built To Grow podcast. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy share their knowledge about business management and why they created this Built To Grow podcast. --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, Tim and Randy share their knowledge about business management and why they created the Built To Grow podcast. They are going to dive into why a lot of gym owners are actually self-employed rather than business owners and how can they help change this.

    Key Topics Discussed:

    • Rich Dad, Poor Dad and The Cashflow Quadrant books (03:01)
    • The quick way to define the four quadrants (03:35)
    • Why many gym owners are actually self-employed, business owners (05:45)
    • The importance of planning your day (08:11)
    • How Tim started out his business doing everything on his own (09:11)
    • How do people accept change (11:35)
    • The takeaway in this episode (15:20)

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, Tim and Randy share their knowledge about business management and why they created the Built To Grow podcast. They are going to dive into why a lot of gym owners are actually self-employed rather than business owners and how can they help change this.</p> <p>Key Topics Discussed:</p> <p>• Rich Dad, Poor Dad and The Cashflow Quadrant books (03:01)<br/> • The quick way to define the four quadrants (03:35)<br/> • Why many gym owners are actually self-employed, business owners (05:45)<br/> • The importance of planning your day (08:11)<br/> • How Tim started out his business doing everything on his own (09:11)<br/> • How do people accept change (11:35)<br/> • The takeaway in this episode (15:20)</p> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p>If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit</p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 66b55499-d18d-4f7b-99a2-e69fe7252a78 https://built-to-grow.simplecast.com/episodes/01-are-you-even-a-business-owner-132iF_LS Tue, 26 Mar 2019 10:50:22 +0000 1154 no     full 00: Introductions & How We Will Help You Win 00: Introductions & How We Will Help You Win 13 Tim Lyons and Randy Angsten In this episode, you'll get introduced to the hosts of the Built To Grow podcast, Tim Lyons and Randy Angsten. We'll spend a few minutes giving a backstory on our journeys in the fitness industry and what makes us qualified to use our tag line " We Help Gym Owners Win". --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, you'll get introduced to the hosts of the Built To Grow podcast, Tim Lyons and Randy Angsten. We'll spend a few minutes giving a backstory on our journeys in the fitness industry and what makes us qualified to use our tag line " We Help Gym Owners Win". --- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit In this episode, you'll get introduced to the hosts of the Built To Grow podcast, Tim Lyons and Randy Angsten. We'll spend a few minutes giving a backstory on our journeys in the fitness industry and what makes us qualified to use our tag line " We Help Gym Owners Win".

    --

    If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

    --

    You can find out more about Tim and the strategies covered in this episode by checking out our website.

    --

    Would you rather watch the video version instead?
    Head over to our YouTube channel to watch this episode by going here

    --

    If you don’t already have my book, get your copy FREE here.

    --

    Connect with Tim:

    Connect with Randy:

    --

    Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    ]]>     <p>In this episode, you&#39;ll get introduced to the hosts of the Built To Grow podcast, Tim Lyons and Randy Angsten. We&#39;ll spend a few minutes giving a backstory on our journeys in the fitness industry and what makes us qualified to use our tag line &#34; We Help Gym Owners Win&#34;.</p> <p>--</p> <p>If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit</p> <p>--</p> <p>You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow">checking out our website.</a></p> <p>--</p> <p><strong>Would you rather watch the video version instead?</strong><br/> Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow">here</a></p> <p>--</p> <p>If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow">here</a>.</p> <p>--</p> <p><strong>Connect with Tim:</strong></p> <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow">LinkedIn</a></li> </ul> <p><strong>Connect with Randy:</strong></p> <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow">Instagram</a></li> </ul> <p>--</p> <p>Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&refid=stpr" rel="nofollow">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow">YouTube</a> or anywhere else you listen to your podcasts.</p> <p>If you haven&#39;t already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow">Apple Podcasts</a>!</p> 8ec9064d-d4e8-4c2a-b1ec-2e06fc6684dc https://built-to-grow.simplecast.com/episodes/00-introductions-d4MXlYgr Sat, 23 Mar 2019 00:00:22 +0000 569 no