The Pulse Of Marketing

Why Most Businesses Fail at Pricing in 2026 (The Real Cost Explained)

Mon, 13 Apr 2026 16:00:36 +0000

Why Most Businesses Fail at Pricing in 2026 (The Real Cost Explained) | Episode 37, in this powerful Marketing Monday episode of The Pulse of Marketing, we break down one of the most overlooked realities in entrepreneurship: pricing is not just about profit; it’s about survival. In Why Most Businesses Fail at Pricing in 2026 (The Real Cost Explained) | Episode 37, you will discover how underpricing, poor financial discipline, and ego-driven decisions silently destroy businesses before they ever scale.

Too many entrepreneurs focus on making money but ignore what it actually costs to stay in business. This episode dives deep into the hidden costs of growth, the dangers of pricing too low, and how emotional spending can sabotage long-term success. If you’ve ever struggled with pricing your services, managing expenses, or building a sustainable business model, this conversation will give you the clarity and strategy you need.

Because at the end of the day, success is not about how much you make, it’s about how well you manage what you keep.

🎯 What You Will Learn

How to price your products and services for sustainability and growth
The hidden costs that come with scaling a business
Why pricing too low can cost you more in the long run
How ego spending sabotages profitability and discipline
The difference between revenue generation and profit retention
How to build a financially healthy, future-proof business

⏱️ Timestamps

0:00 – Intro

0:03 – Price It Right: The Real Cost of Staying in Business

2:59 – The Hidden Cost of Growth

16:38 – Price Too Low, Pay Too High

27:11 – The Cost of Ego Spending

37:10 – Success is not about how much you make; it is about how well you manage what you keep

If this episode gave you clarity, don’t keep it to yourself; share it with another entrepreneur who needs to hear this. And if you’re ready to build a business with structure, strategy, and sustainability, tap into the Total Business Access Boot Camp.

Are you an inspiring entrepreneur struggling to learn new ideas or stuck in your business and need help to grow and scale it?

We got you!

Join our Total Business Access Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://thenowuniversity.com/#landing-page

Ready to stop talking and start building?

The Quit or Shut Up Movement – 90 Day Challenge is where discipline replaces motivation and action replaces excuses. If you’re tired of starting over, this is your moment to commit, execute, and finish what you start.

Join the movement FREE and build consistency, clarity, and momentum, one day at a time.

This isn’t hype. It’s accountability. Its structure. It’s an action.

Join now and prove to yourself what 90 focused days can do.

👉🏾 https://community.quitorshutup.com/landingpage

Stop Planning, Start Building (Watch Me Build My Business Live)

Fri, 10 Apr 2026 00:00:14 +0000

In Stop Planning, Start Building (Watch Me Build My Business Live). You don’t need more information; you need execution. Welcome to The Marketing Lab, where we don’t just talk about ideas, we build them in real time.

In this episode, you’re getting a behind-the-scenes look at how I’m building:

✔️ My book launch (Quit or Shut Up – July 2026)

✔️ A 90-Day Challenge accountability community

✔️ The Now University ecosystem (Total Business Access)

No fluff. No filters. Just real strategy, real execution, and real growth.

If you’ve been stuck:

– Overthinking your next move

– Planning but not executing

– Learning but not building

This is where that changes.

💡 Inside this episode:

– How to turn your story into a real business

– How to stop preparing and start executing

– How to build momentum without money

– Why community is the real cheat code

🔥 JOIN THE MOVEMENT:

Be part of the Next Opportunity Window ecosystem

(Community + Coaching + Execution)

👉🏾 Comment “Let’s go” if you’re ready to build

👉🏾 Follow on IG: @getinspiredbylj

👉🏾 Podcast: The Pulse of Marketing

Because your next opportunity is not later, it’s NOW.

🎯 Remember: “You don’t have to know how to sell, but you do have to know how to market.”

Are you an inspiring entrepreneur struggling to learn new ideas or stuck in your business and need help to grow and scale it?

We got you!

Join our Total Business Access Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://thenowuniversity.com/#landing-page

Ready to stop talking and start building?

Join the movement FREE and build consistency, clarity, and momentum, one day at a time.

This isn’t hype. It’s accountability. Its structure. It’s an action.

Join now and prove to yourself what 90 focused days can do.

👉🏾 https://community.quitorshutup.com/invitation?code=9AEB78#landing-page

Start Smart in 2026: The Business Reality No One Talks About

Mon, 16 Feb 2026 17:00:00 +0000

In this week’s Marketing Monday episode of The Pulse of Marketing, we’re breaking down the truth behind entrepreneurship in Start Smart in 2026: The Business Reality No One Talks About | Episode 36. If you’ve ever felt the pressure of social media success stories, viral launches, or “overnight entrepreneur” narratives, this episode is your reset.

Start Smart in 2026: The Business Reality No One Talks About | Episode 36 is a grounded, strategic conversation about what it really takes to build a sustainable business in 2026 and beyond. This is not about hype. It’s about structure. It’s about cost awareness. It’s about mindset. And most importantly, it’s about building something that lasts.

If you’re an aspiring entrepreneur, small business owner, coach, creator, or professional trying to launch or scale the right way, this episode will help you filter noise from reality and align your strategy with longevity.

⏱️ Episode Timestamps

0:00 – Intro

Setting the tone: Why hype can distort business expectations.

1:20 – Start Smart: Business Reality After the Hype

The truth behind viral success stories and what social media doesn’t show.

3:05 – Capital, Cost & Overhead Awareness

Understanding startup costs, break-even points, cash flow, and why financial literacy determines survival.

11:22 – Mindset, Grit & Consistency

Why resilience beats excitement. The psychology of long-term builders versus short-term sprinters.

21:37 – Using Social Media & Digital Tools Wisely

How to leverage digital platforms, AI, and marketing tools without becoming dependent on hype-driven validation.

33:13 – Why You Are Building

Purpose over applause. Defining your deeper “why” so you don’t collapse when momentum slows.

🔎 What You Will Learn

In this episode, you’ll discover:

Why viral growth is not the same as sustainable growth
How capital management and cost awareness protect your business
The difference between motivation and disciplined consistency
How to use social media as a tool, not an identity
Why clarity of purpose strengthens long-term decision-making
What separates builders from burners in today’s digital economy

If you’re tired of chasing algorithms and ready to build with intention, this episode will give you clarity, structure, and strategic direction.

🎯 Who This Episode Is For

New entrepreneurs launching their first business
Creators overwhelmed by social media comparison
Professionals transitioning from 9–5 to ownership
Faith-driven and purpose-driven founders
Anyone building in public and feeling the pressure to “move faster”

🚀 Why This Conversation Matters in 2026

In an era where business hype spreads faster than business fundamentals, Start Smart in 2026: The Business Reality No One Talks About | Episode 36 reframes success. The market rewards sustainability, not noise. Long-term profitability requires understanding costs, mastering your mindset, and aligning your strategy with purpose.

This episode is about building smarter, not louder.

If this episode resonates, share it with someone who needs clarity over comparison. Subscribe to The Pulse of Marketing for weekly Marketing Monday conversations designed to help you grow with integrity and intelligence.

Are you an inspiring entrepreneur struggling to learn new ideas or stuck in your business, needing help to grow and scale it?

We got you!

Join our Total Business Access Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://thenowuniversity.com/#landing-page

Ready to stop talking and start building?

Join the movement FREE and build consistency, clarity, and momentum, one day at a time.

This isn’t hype. It’s accountability. Its structure. It’s an action.

Join now and prove to yourself what 90 focused days can do.

👉🏾 https://community.quitorshutup.com/invitation?code=9AEB78#landing-page

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Still Chasing Viral Growth? False Expectations Entrepreneurs Must Unlearn in 2026

Mon, 19 Jan 2026 17:00:42 +0000

How Quiet Builders Create Sustainable Success Beyond Social Media Hype. Still Chasing Viral Growth? False Expectations Entrepreneurs Must Unlearn in 2026 | Episode 35 is a Marketing Monday conversation for entrepreneurs, creators, and Quiet Builders who are tired of chasing hype and ready to build something that actually lasts.

In this episode of The Pulse of Marketing, Coach LJ pulls back the curtain on misleading social media success narratives, unrealistic business timelines, and the dangerous myth of “overnight wins.” If you’ve ever felt behind while scrolling, questioned your pace, or wondered why loud brands disappear just as fast as they rise, this episode is for you.

This conversation reframes success through clarity, systems, consistency, and purpose, and introduces The Next Opportunity Window: the idea that real growth often shows up quietly for those who are prepared, disciplined, and willing to build without applause.

What You Will Learn in Episode 35

In False Expectations & The Next Opportunity Window | Episode 35, you’ll learn:

Why most businesses fail after the hype, not before it
How social media highlight reels distort real entrepreneurial timelines
The difference between attention-driven growth and trust-driven growth
Why COVID and crisis seasons create opportunity for prepared builders
How quiet, consistent systems outperform loud, fast launches
What it actually takes to build sustainable success without burnout

This episode is especially relevant for:

Entrepreneurs building alongside a 9–5
Coaches, creators, and educators
Founders tired of chasing algorithms
Anyone focused on long-term impact over short-term applause

Episode Timestamps

0:00 – Intro Welcome to The Pulse of Marketing + why this conversation matters now

1:00 – False Expectations & The Next Opportunity Window: Why preparation, not luck, creates real opportunity

3:25 – Misleading Social Media Hype: The danger of highlight reels and invisible churn

14:53 – Timeline Reality vs. Instant Profit Fantasy: What real growth timelines actually look like

22:47 – COVID, Crisis, and the Opportunity Window: How disruption rewards builders who are ready?

33:25 – Real Success Is Quiet: Why consistency compounds while hype fades?

Why This Episode Matters

Right now, customer trust is declining, acquisition costs are rising, and audiences are exhausted by performative marketing. Still Chasing Viral Growth? False Expectations Entrepreneurs Must Unlearn in 2026 | Episode 35 challenges you to stop building for attention and start building for longevity.

This episode isn’t about doing more. It’s about doing what lasts.

Stay Connected

If this episode resonated with you:

Subscribe to The Pulse of Marketing
Share this episode with a Quiet Builder who needs perspective
Drop a comment: What false expectation are you letting go of this season?

Are you an inspiring entrepreneur struggling to learn new ideas or stuck in your business, needing help to grow and scale it?

We got you!

Join our Total Business Access Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the community HERE: 👉🏾 https://thenowuniversity.com/#landing-page

Ready to stop talking and start building?

Join the movement FREE and build consistency, clarity, and momentum, one day at a time.

Use code QUIT100 to unlock your spot.

This isn’t hype. It’s accountability. Its structure. It’s an action.

Join now and prove to yourself what 90 focused days can do.

👉🏾 https://community.quitorshutup.com/invitation?code=9AEB78#landing-page

How to Use AI as a Co-Pilot, Not a Crutch

Mon, 22 Dec 2025 17:00:17 +0000

Welcome back to The Pulse of Marketing on another Marketing Monday. In today’s episode, How to Use AI as a Co-Pilot, Not a Crutch | Episode 34, we cut through the hype and have a real conversation about how to use AI in marketing without sacrificing your creativity, authenticity, or brand voice.

In How to Use AI as a Co-Pilot, Not a Crutch | Episode 34, we explore how entrepreneurs, marketers, creators, and business owners can leverage AI as a co-pilot, not a replacement, to enhance strategy, improve efficiency, and scale marketing efforts responsibly. AI isn’t optional anymore, but how you use it determines whether it strengthens your brand or dilutes it.

This episode is designed for anyone feeling overwhelmed by AI tools, confused by automation trends, or worried about sounding robotic in their marketing. We break down how AI fits into real-world marketing across any business, from solopreneurs to growing brands, while staying grounded in clarity, structure, and purpose.

If you’ve been asking:

“How do I use AI without losing my voice?”
“Is AI replacing creativity or enhancing it?”
“What does ethical, effective AI marketing actually look like?”

This episode is for you.

What You Will Learn in This Episode

How to use AI without sounding generic or automated
Why creativity still matters more than tools
How structure + AI can strengthen your marketing message
Why AI is no longer optional in modern marketing
How to apply AI strategies across any industry
The truth about marketing consistency vs. “overnight success.”

Timestamps

0:00 – Intro

0:17 – Beyond the Buzz: How to Use AI Without Losing Your Voice

4:27 – Creativity Meets Structure

10:52 – Marketing With AI Across Any Business

18:36 – AI Is Not Optional Anymore

25:16 – Marketing Is Not Magic

Why This Episode Matters

AI is reshaping marketing faster than most people realize, but the brands that win aren’t the ones chasing every tool. They’re the ones who stay human, stay consistent, and stay strategic. This episode helps you shift from fear and confusion into confidence and clarity, so you can market smarter without losing who you are.

Join the Conversation

How are you currently using AI in your marketing? Are you treating it as a shortcut, a co-pilot, or avoiding it altogether? Drop your thoughts in the comments. Your answer might help someone else take their next step.

Don’t Forget

👍🏾 Like the episode

📌 Subscribe to The Pulse of Marketing

🔁 Share this with someone navigating AI and marketing

⭐ Rate and review to support the show

Are you an inspiring entrepreneur struggling to learn new ideas or stuck in your business, needing help to grow and scale it?

We got you!

Join our Total Business Access Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the community HERE: 👉🏾 https://thenowuniversity.com/#landing-page

Ready to stop talking and start building?

Join the movement FREE and build consistency, clarity, and momentum, one day at a time.

Use code QUIT100 to unlock your spot.

This isn’t hype. It’s accountability. Its structure. It’s an action.

Join now and prove to yourself what 90 focused days can do.

👉🏾 https://community.quitorshutup.com/invitation?code=9AEB78#landing-page

Stop Sleeping on AI | Your Competitors Aren’t (2026 Edition)

Mon, 17 Nov 2025 17:00:37 +0000

Are you an inspiring entrepreneur struggling to learn new ideas or stuck in your business, needing help to grow and scale it?

We got you!

Join our Total Business Access Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the community HERE: 👉🏾 https://thenowuniversity.com/#landing-page

If you’re not evolving, you’re evaporating. In today’s episode, Stop Sleeping on AI | Your Competitors Aren’t (2026 Edition) | Episode 33. Coach LJ breaks down why embracing artificial intelligence and continuous learning is no longer optional for entrepreneurs. Whether you own a small business, run a marketing team, or are building your personal brand, this episode explains why the businesses that survive the future are the ones that adapt today.

Inside Stop Sleeping on AI | Your Competitors Aren’t (2026 Edition) | Episode 33, you’ll discover how AI can help you scale smarter, save time, increase productivity, and upgrade your marketing strategy without losing the human touch. This is one of the most practical, transparent, and transformative conversations we’ve had yet, perfect for digital entrepreneurs, creators, and small business owners who want to stay ahead of the curve in 2025.

⭐ What You Will Learn in This Episode

In this Marketing Monday episode of The Pulse of Marketing, you will learn:

✅ Why “AI or Get Left Behind” is more than a slogan, it’s a warning

Please understand the growing gap between businesses that adopt AI and those that do not.

✅ How to use AI as an assistant, not a crutch

You’ll discover how to keep your creativity alive while using AI to save time, improve accuracy, and make better decisions.

✅ How lifelong learning protects your business from decline

You’ll learn why staying curious, adaptable, and teachable is the real competitive advantage in a rapidly changing world.

✅ The exact AI Marketing Toolkit you need for 2025 and beyond

From content creation tools to data analytics platforms, these resources will help you automate smartly and market with precision.

✅ How to integrate AI into your daily workflow

Learn practical steps to use AI for marketing, sales, content, decision-making, and customer experience.

⏱ Episode Timestamps

0:00 – Intro

Coach LJ sets the tone for today’s episode and breaks down why the future belongs to the adaptable.

0:22 – AI or Get Left Behind

The hard numbers, the truth about global AI adoption, and what happens when you resist change.

3:10 – AI as an Assistant, Not a Crutch

How to keep AI in its rightful place, helping you work smarter, not replacing your strategy or creativity.

12:04 – Lifelong Learning in a Fast World

Why teachability matters more than talent and how learning protects entrepreneurs from becoming irrelevant.

17:37 – The AI Marketing Toolkit

The specific AI tools, platforms, and systems Coach LJ recommends for productivity, marketing, and business growth.

24:50 – How to Use AI as an Assistant

Simple, real-world ways to use AI daily, from generating ideas to optimizing content to scaling your business.

Why 2025 Entrepreneurs Must Learn the Marketing Game

Mon, 06 Oct 2025 16:00:01 +0000

Join the Total Business Access Boot Camp at https://thenowuniversity.com/#landing-page because marketing smart doesn’t have to mean marketing expensive.

Welcome to The Pulse of Marketing, your weekly Marketing Monday vibe where we keep it real, practical, and purpose-driven. In this week’s episode, “Why 2025 Entrepreneurs Must Learn the Marketing Game,” Coach LJ breaks down the art and mindset of selling with integrity, not manipulation. You’ll learn how to play the game strategically while preserving your integrity. Whether you’re building a business, launching a side hustle, or leading a team, this episode will help you sell smarter, not harder.

💡 Remember: You don’t have to know how to sell, but you do have to know how to market.

In Episode 32: Why 2025 Entrepreneurs Must Learn the Marketing Game, you’ll learn how to stay authentic, resilient, and data-driven, even when the pressure is on. Coach LJ combines real-life experiences, research-based strategies, and practical game plans to help you thrive in today’s competitive market without sacrificing your humanity.

⏱️ What You Will Learn:

Kick off with real talk about why marketing and sales are misunderstood, and how reframing them as a game changes everything.
Learn how to master the marketing game through authenticity, strategy, and self-awareness, not manipulation.
Coach LJ shares his personal 3SW formula for bouncing back from rejection and staying in the game.
Discover how tracking the right metrics can enhance your marketing consistency and drive long-term results.
When fatigue strikes, this section provides you with tools and truths to recharge, reframe, and refocus your energy.
Learn why the best marketers don’t sell, they serve. And how mastering the “long game” of trust pays off big time.

Timestamps:

0:00 – Intro

0:26 – Marketing and Sales Is a Game, And It Is Essential to Master It Without Being Pushy or Fake

4:26 – How to Train Your Mindset Muscle: The 3SW Philosophy (Some Will, Some Won’t, So What, Next)

16:40 – How to Use Data Like a Hustler: Stats Don’t Lie

28:05 – How to Keep Going When You Feel Like Quitting

37:12 – How Playing This Marketing and Sales Game Can Build Lifelong Trust

What’s one area of your business where you’ve been playing not to lose instead of playing to win? Drop your answer in the comments, let’s learn from each other and grow together. 👇🏾

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

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Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

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#thepulseofmarketing #marketingmonday #nextopportunitywindow

At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.

Why do we do this? Because we believe marketing is more than a tool; it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.

Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.

With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing, where your marketing transformation begins.

Think You Know Marketing? Here’s Why You’re Probably Losing

Mon, 25 Aug 2025 16:00:47 +0000

Welcome back to another 🔥 Marketing Monday episode of The Pulse of Marketing, where we teach you how to market smarter, not harder. In Episode 31, titled “Think You Know Marketing? Here’s Why You’re Probably Losing,” Coach LJ dives deep into the mental mechanics of successful, ethical marketing in today’s economy.

Too many entrepreneurs are stuck trying to hack the algorithm or trick the system, when in reality, Think You Know Marketing? Here’s Why You’re Probably Losing. This episode flips the script on outdated sales tactics and introduces a soul-centered, statistically innovative, and integrity-driven approach to marketing that wins without manipulation.

Whether you're a budding entrepreneur, side hustler, or full-time creative, this episode will help you reframe rejection, master momentum, and lead with honesty in your business.

What You Will Learn:

Why marketing is a mental game, not a mystery
How to reframe rejection and use the Law of Averages to your advantage
The key to flipping the sales script from grind to game
How to sell with soul and build trust through integrity
Real stories, relatable strategies, and a rhythm that helps you market with confidence

⏱️ Timestamps:

0:00 – Intro

0:31 – Marketing Ain’t Magic: It Is a Mind Game That You Must Learn How to Play to Win with Integrity

3:04 – How to Flip the Script: It is a Game, Not a Grind

9:45 – How to Embrace the Law of Averages Because Your Next Yes is Closer Than You Think

17:32 – How to Sell with Soul: Integrity Over Manipulation

28:29 – Marketing and Sales: The Relationship You Can’t Ignore

Check out the https://thenowuniversity.com/#landing-page because marketing smart doesn’t have to mean marketing expensive.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

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If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

Building a Business with What You Have

Mon, 18 Aug 2025 16:00:48 +0000

Welcome back to The Pulse of Marketing, where we break down the game of marketing so you can win with clarity, confidence, and integrity.

In today’s Marketing Monday episode, we’re diving into Building a Business with What You Have | Episode 30. You don’t need millions in the bank, fancy investors, or a tech team to get started; you need resourcefulness, strategy, and the right mindset.

This episode will show you how to start where you are, use what you’ve got, and scale smarter without breaking your budget. If you’ve ever felt stuck because of limited money, connections, or tools, this one’s for you.

By the end of Building a Business with What You Have | Episode 30, you’ll walk away with a step-by-step playbook to transform what looks like “not enough” into the exact advantage you need to build momentum and grow.

What You Will Learn:

✅ How to start a business with little or no money

✅ Ways to flip small wins into unstoppable momentum

✅ Strategic networking tips to build equity without capital

✅ The blueprint for designing a scalable business model from the ground up

✅ How to think like a marketer and stop chasing opportunities—create them instead

✅ The mindset shift that helps you build smarter, not broke

Timestamps:

0:00 – Intro

0:31 – Broke But Bold: Building a Business with What You Have

8:18 – How to Turn Wins Into Momentum

14:11 – How to Network Strategically: Build Equity Without Capital

20:31 – How to Build a Scalable Model from Step One

28:12 – Build Smarter, Not Broke

Check out the https://thenowuniversity.com/#landing-page because marketing smart doesn’t have to mean marketing expensive.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Build Smarter, Not Broke | Hustle From Zero to Business

Mon, 11 Aug 2025 16:00:59 +0000

In this week’s episode of The Pulse of Marketing on Marketing Monday, Build Smarter, Not Broke | Hustle From Zero to Business | Episode 29, Coach LJ breaks down how to start a business from absolutely nothing and scale it into something sustainable without going broke in the process.

Whether you’re bootstrapping your dream or looking for lean marketing hacks, this episode is packed with actionable strategies for entrepreneurs who are ready to build smarter, not broke.

From real-life examples to practical step-by-step tips, we explore how to leverage creativity, purpose, and authenticity when resources are limited. This isn’t about quick wins or overnight success; it’s about building a business that lasts, even when your budget is tight.

What You Will Learn in Episode 29 | Build Smarter, Not Broke | Hustle From Zero to Business:

How to Build a Business When You’re Broke – Turn limited resources into leverage.
Bootstrapping Like a Boss – Start with nothing and make it work.
Lean Marketing Hacks – Stay creative and resourceful without overspending.
Leading with Purpose – Build your brand with integrity and genuine connection.
Why You’re Not Meant to Build Like Everyone Else – Discover your unique lane and own it.

Timestamps:

0:00 – Intro

2:55 – How to Build a Business When You Are Broke

5:21 – How to Start with Nothing and Bootstrap Like a Boss

11:42 – How to Stay Creative on a Budget with Lean Marketing Hacks

18:51 – How to Stay Genuine: Leading with Purpose

26:54 – You Were Never Meant to Build Like Everybody Else

What’s the biggest challenge you’ve faced when trying to start a business on a tight budget? Drop your story in the comments. I’d love to hear how you’re building smarter, not broke.

Check out the https://thenowuniversity.com/#landing-page because marketing smart doesn’t have to mean marketing expensive.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

How to Win When Government Cuts You Off

Mon, 04 Aug 2025 16:00:12 +0000

How to Win When Government Cuts You Off | Episode 28. Welcome back to The Pulse of Marketing, your go-to spot for real-world strategies for real people building real businesses.

In this week's episode, How to Win When Government Cuts You Off | Episode 28, Coach LJ breaks down how entrepreneurs, creatives, and side hustlers can still thrive, even when traditional systems pull the plug.

Also, the video addresses the impact of recent economic changes, such as the new tax bill and rising prices, on working families. It advises viewers to remain informed and proactive about their financial future during these times, focusing on personal finance and how these issues impact the middle class. This video serves as a real talk discussion on current affairs.

You’ll learn how to validate your idea, build with integrity, and launch lean while staying resilient in unpredictable times. This episode is a must-watch for anyone navigating unstable government support, economic downturns, or systemic barriers.

🔥 What You Will Learn:

How to bounce back when government programs end
Why now is the time to validate and launch smarter
How to convert your hustle into a sustainable business
Strategies to stay ready when systems don’t serve you
How to position yourself for the next opportunity window

⏱️ Timestamps:

0:00 – Intro

3:30 – How to Win When Government Cuts You Off

5:12 – Validate Lean and Launch Smart

10:38 – Turn That Hustle Into a Biz

21:43 – How to Prepare for the Next Opportunity Window

28:14 – How to Stay Ready When Systems Do Not Serve You

If you’ve ever felt the rug pulled out from under you, whether by politics, policy, or paycheck, this episode will hand you a blueprint, not a bandage. Tap in and start turning roadblocks into runways.

✅ Don’t forget to like, comment, subscribe, and share this with someone who needs a push today.

Check out the https://thenowuniversity.com/#landing-page because marketing smart doesn’t have to mean marketing expensive.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Trump’s Big Beautiful Bill: Side Hustle Survival Guide

Mon, 28 Jul 2025 16:00:38 +0000

In this week’s Marketing Monday episode of The Pulse of Marketing, we unpack what’s really inside Trump’s Big Beautiful Bill: Side Hustle Survival Guide and why 2025 is a wake-up call for every aspiring entrepreneur, 9–5er, and side hustler.

Trump’s Big Beautiful Bill: Side Hustle Survival Guide (Episode 27) examines how recent economic policy proposals are altering the financial landscape, eroding social safety nets, increasing the burden on middle-class families, and widening the gap for underrepresented entrepreneurs. In this breakdown, Coach LJ reveals the hidden costs, the opportunities, and why building your own income stream is no longer optional; it’s essential.

✅ What You Will Learn in Episode 27:

How Trump’s Big Beautiful Bill could impact your wallet, taxes, and access to public benefits
The difference between tax relief and safety-net cuts and why it matters
The regressive economic effects this bill could have on underserved communities
Why launching a side hustle in 2025 is more than trendy; it’s a protective strategy
How to build a marketing game plan that keeps you financially resilient
A practical challenge to activate your business instincts today

Whether you’re building from zero or scaling up, this episode equips you with the economic awareness + strategic tools to thrive in uncertain times.

⏱ Timestamps: Trump’s Big Beautiful Bill: Side Hustle Survival Guide

0:00 – Intro

0:11 – Trump’s Big Beautiful Bill: What’s In It?

1:35 – Trump’s Big Beautiful Bill: Side Hustle Survival Guide

5:07 – Tax Cuts vs. Safety-Net Cuts

11:10 – Regressive Effects and the Debt Trap

15:22 – Protection Through Side Hustle: Why You Must Start Now

24:59 – The Challenge: One Practical Step to Build Financial Freedom

🔥 Join the Movement

🚪 This is your Next Opportunity Window.

If you’ve been waiting for a sign to start your business, this episode is it.

💡 Want hands-on mentorship? Apply to join the 6-Month Total Business Access Boot Camp, where strategy meets accountability and you learn how to build smarter, not broke.

Check out https://thenowuniversity.com/#landing-page, because marketing smart doesn’t have to mean marketing expensively.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

$0 Funnel Blueprint: Grow Your Business Without Ads in 2025

Mon, 21 Jul 2025 16:00:18 +0000

In this week’s episode of The Pulse of Marketing, Coach LJ breaks down how to launch and grow your business in 2025 without spending a single dollar on ads. Yes, it’s possible, and it’s powerful. Titled "$0 Funnel Blueprint: Grow Your Business Without Ads in 2025 | Episode 26," this episode is designed for solopreneurs, side hustlers, and service providers who are ready to turn content, community, and clarity into cash, without breaking the bank.

Whether you're building a brand from scratch or scaling lean, this step-by-step playbook will help you create a marketing funnel that converts on a $0 budget. If you’re wondering how to move from just having ideas to launching with action and alignment, this is the episode for you.

💡 What You Will Learn in Episode 26:

✅ How to create a $0 launch funnel without paid ads

✅ The mindset shift from selling to serving through value

✅ Why building community before the sale is the new superpower

✅ How to validate your offer without wasting time or money

✅ The 3-part $0 Funnel Blueprint to get leads and build loyalty

✅ Why launching lean isn’t just possible, it’s profitable

⏱️ Time Stamps:

0:00 – Intro
0:04 – $0 Funnel Blueprint for Entrepreneurs in 2025
4:56 – $0 Funnel Blueprint: Grow Your Business Without Ads in 2025
7:55 – Building Community Before Sales
22:20 – $0 Launch Funnel Blueprint
26:23 – How to Move From Ideas to Action Without Overwhelm
33:37 – Launching lean is not just possible, it is powerful

🔥 Ready to shift from stuck to strategic? Then, this episode of The Pulse of Marketing, $0 Funnel Blueprint: Grow Your Business Without Ads in 2025, is your roadmap. Don’t just listen, implement.

👇🏾 Drop a comment:

What’s the one thing you can launch this month without spending money on ads?

🎯 Be sure to like, subscribe, and share this episode with someone who's ready to start smart and launch lean.

Check out the https://thenowuniversity.com/#landing-page because marketing smart doesn’t have to mean marketing expensive.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

#MarketingMonday #ThePulseofMarketing #zero dollar funnel #launch lean #digital marketing 2025 #startup without ads #grow your business #no ad marketing #content is king #side hustle strategies #solopreneur tips #CoachLJ #online marketing 2025 #bootstrapping business #funnel without ads

You Need a $0 Marketing Plan: A Step-by-Step Guide

Mon, 14 Jul 2025 16:00:02 +0000

If you’ve ever said, “I can’t afford to market,” this one’s for you. In Episode 25 of The Pulse of Marketing, Coach LJ breaks down Why You Need a $0 Marketing Plan: A Step by Step Guide to help you build visibility, credibility, and momentum, without breaking the bank. Whether you’re an aspiring entrepreneur, creative professional, or side hustler on a budget, this episode proves that with strategy, consistency, and free tools, you don’t need money to make marketing work.

Discover how to turn your story, skill set, and social presence into a powerful content engine using only what you already have.

🔍 Why You Need a $0 Marketing Plan: A Step by Step Guide | Episode 25, What You’ll Learn:

✅ How to launch your brand with no ad spend

✅ The key pillars of organic content that drive engagement

✅ Free tools that save time, boost visibility, and build trust

✅ Mindset shifts to help you stay consistent even when your budget is $0

✅ Real strategies that Coach LJ used to grow The Pulse of Marketing without paid ads

✅ Why community, value, and storytelling are your greatest marketing assets

⏱️ Timestamps:

00:00 – Intro

00:05 – $0 Marketing Plan Every Entrepreneur Needs

04:06 – Why You Need a $0 Marketing Plan: A Step-by-Step Guide

05:03 – Why You Need a $0 Marketing Plan

10:27 – The Power of Organic Content

21:57 – Leveraging Free Tools for Maximum Impact

31:34 – How to Launch Without a Marketing Budget

What’s your favorite free marketing tool or organic growth strategy right now? Drop it in the comments so we can learn from each other!

📩 Need help turning your idea into a business on a budget?

Check out https://thenowuniversity.com/#landing-page, because marketing smart doesn’t have to mean marketing expensively.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Why I’m Switching to Heartbeat for My Mentorship Program!

Mon, 30 Jun 2025 16:00:18 +0000

Welcome back to The Pulse of Marketing for another Marketing Monday! In today’s episode, Why I’m Switching to Heartbeat for My Mentorship Program! | Episode 24, Coach LJ breaks down why making the switch was the best move for building a lean, scalable, cohort-based mentorship business without sacrificing cash flow or community quality.

Whether you’re an entrepreneur, educator, or creator building a cohort-based community, this episode will help you evaluate whether Circle or Heartbeat aligns with your mission, your budget, and your growth goals for 2025.

🎯 What You Will Learn:

✅ The fundamental differences between Circle and Heartbeat for community-building in 2025

✅ How to host cohort courses and public events seamlessly without high costs

✅ How to onboard members efficiently for your boot camps and communities

✅ How to encourage daily member engagement without burning yourself out

✅ How to use analytics and automations to scale with clarity

✅ How to integrate your tech stack for effortless operations

✅ How to align your platform with your mission for substantial growth

🕒 Timestamps:

0:00 Intro

3:15 Top 5 Reasons I Switched from Circle to Heartbeat

4:52 How to Host Cohort Courses & Public Events Seamlessly

13:15 How to Onboard Members Efficiently

20:53 How to Encourage Member Engagement

34:30 How to Utilize Analytics & Automations

44:55 How to Integrate With Your Tech Stack

50:25 How to Align Your Platform and Purpose for Substantial Growth

Are you using a platform that supports your business vision, or are you shrinking your vision to fit your platform’s limitations? Drop your thoughts in the comments below, or DM me, I’d love to hear how you’re building your ecosystem in 2025.

Suppose you’re ready to launch or scale your cohort-based community with Heartbeat while staying lean and focused. In that case, this episode, “ Why I’m Switching to Heartbeat for My Mentorship Program!” will give you actionable clarity.

🔔 Don’t Miss Out!

✅ Subscribe for weekly clarity on marketing and business growth

✅ Follow on social for daily encouragement and tips

✅ Like & rate to help more builders discover these insights

✅ Share with a friend who’s ready to launch with courage, clarity, and community

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Why 2025 Is the Best Year to Start a Business

Mon, 16 Jun 2025 16:00:00 +0000

In this week’s Marketing Monday episode of The Pulse of Marketing, we dive into the truth behind the question: Why 2025 Is the Best Year to Start a Business, and what it means for aspiring entrepreneurs, side hustlers, and anyone sitting on a powerful idea.

2025 isn’t just another year; it’s the turning point. Whether you're launching your brand, scaling a service, or turning your skills into income, this is your moment. Why 2025 Is the Best Year to Start a Business breaks down the real-world tools, strategies, and mindset shifts that make starting in today’s market not only possible but powerful.

From overcoming startup myths to using AI and automation to grow on a budget, you’ll walk away with clarity, confidence, and a clear action plan.

⏱️ Timestamps:

0:00 – Intro

3:29 – Why 2025 Is the Best Year to Start a Business

4:25 – How to Launch Smarter, Not Richer

8:26 – How to Bypass the Gatekeepers of the Past

15:35 – How to Learn More Than a Degree Ever Could (for Less)

21:40 – How to Market Like a Pro on a Tiny Budget

26:01 – How to Catch the Wave of AI, Automation, and Access

35:20 – How to Move from Idea to Income in 2025

🎯 This episode is for you if:

You're tired of waiting for the “perfect time”
You want to start a business on a budget.
You’re ready to turn AI into your personal team.
You need a strategy that fits your lifestyle, not a textbook.
You’ve got a vision, but need the structure

💥 Don't just dream it—launch it. Subscribe, like, comment, and share this episode with someone ready to move from stuck to scaling.

🎧 Tune in every Monday for more real, relatable, and results-driven marketing insights.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our Total Business Access Boot Camp, a 6-month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/aTZgc5Gc.

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.

Marketing vs Selling: Why Most People Get It Wrong

Mon, 02 Jun 2025 16:00:00 +0000

📺 Welcome to Episode 22 of The Pulse of Marketing, “Marketing vs Selling: Why Most People Get It Wrong,” where Coach LJ breaks down what separates marketing from selling and why understanding this truth could radically transform your brand’s results.

Suppose you've ever wondered why your audience isn’t converting or why your campaigns fall flat even when your product is excellent. In that case, this episode reveals the emotional core, strategic nuance, and timing difference between marketing and selling.

This isn’t about picking sides—it’s about knowing how they complement each other.

💡 What You Will Learn in Episode 22 | Marketing vs Selling: Why Most People Get It Wrong About:

The one overlooked distinction between marketing and selling that most entrepreneurs miss
Why marketing sets the stage and selling closes the curtain
How to align your content, messaging, and CTA strategy for real results
What happens when your brand’s marketing feels like something (and why that drives sales)
The secret behind emotional resonance and how to create movements, not just transactions

🔁 Whether you're just starting or scaling your business, this episode will help you build systems that work together, not against each other.

Timestamps:

0:00 – Intro

1:54 – Marketing vs. Selling: The Key Difference No One Talks About

3:55 – Understanding Marketing: Setting the Stage for Success

9:10 – Selling – The Art of Closing the Deal

16:28 – How Marketing and Selling Work Seamlessly

22:58 – What Happens When Marketing and Selling Work Hand-in-Hand?

28:10 – The Emotional Core of It All

34:38 – The Big Takeaways

38:32 – My Final Thought

39:09 – Your Next Steps

🧠 Final Thought:

Marketing isn't just about reach. Selling isn't just about closing. When they work together with clarity, purpose, and emotional intent, you don't just attract customers, you also build lasting relationships and create loyal followers.

👇🏾Drop your biggest takeaway in the comments and let us know:

Which part of your strategy needs more focus—marketing or selling?

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kR

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

How to Grow a Business Without Outside Funding

Mon, 19 May 2025 16:00:00 +0000

Welcome to Episode 21 of The Pulse of Marketing! In today’s Marketing Monday, we explore one of the most crucial mindset shifts for entrepreneurs: How to Grow a Business Without Outside Funding.

Too many entrepreneurs believe money solves everything, but what if the real power move is understanding how to market? In this episode, Coach LJ unpacks why marketing, not funding, is the key to traction, transformation, and long-term sustainability for your startup or small business. Whether you’re just starting or trying to scale without loans, this episode is your roadmap.

If you’re ready to stop chasing capital and start building clarity, confidence, and consistent cash flow, this one’s for you: How to Grow a Business Without Outside Funding.

🎯 What You Will Learn in This Episode:

✅ The dangerous myth of “Funding First” thinking

✅ How to build a brand that attracts customers before capital

✅ Practical steps to master low-cost marketing on a tight budget

✅ Why marketing is your foundation—not just a tool

✅ How to align your business model and brand with your lifestyle

✅ Proven methods to monetize what you know—without a loan

✅ How to shift from burnout to boldness through strategy

⏱ TIMESTAMPS:

0:00 – Intro

2:18 – Funding vs. Marketing: Why Understanding Marketing Is the Real Startup Power Move

3:18 – How to Avoid the Trap of ‘Funding First’ Thinking

7:46 – How to Build a Brand That Attracts Customers and Capital

16:52 – How to Use Low-Cost Marketing That Works

27:59 – Building a Business Model That Makes You Money Without Loans

33:46 – Is Your Marketing Aligned With the Life You Want to Build?

🗣 Let’s Talk:

Which mindset do you think you've been operating from—Funding First or Marketing First? Drop your answer in the comments. 👇🏾 Let’s grow together.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

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Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

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Hey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763

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Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
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X: https://x.com/TMarketing89264
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

Why These 7 Marketing Tools Changed My Business Forever

Mon, 05 May 2025 16:00:00 +0000

Welcome back to another powerful Marketing Monday on The Pulse of Marketing with Coach LJ! In Episode 20—Why These 7 Marketing Tools Changed My Business Forever, we explore every entrepreneur, small business owner, and content creator's essential digital tools to build visibility, scale faster, and dominate their niche in 2025 and beyond.

Whether a beginner or an experienced pro, these tools are handpicked to save time, boost creativity, and simplify complex marketing tasks. From design and screen recording to live streaming, research, and presentation storytelling—this episode is your go-to resource.

If you’re serious about upgrading your brand, you won’t want to miss Why These 7 Marketing Tools Changed My Business Forever.

💡 What You Will Learn in This Episode:

✅ How to design pro-level graphics without a designer using Canva

✅ How to communicate clearly and quickly with clients and teams via Loom

✅ How to improve live streams, podcasts, and virtual interviews using Ecamm, Riverside FM, Restream, and Evmux

✅ How to streamline your content research process using NotebookLM

✅ How to create custom music intros and soundtracks with SUNO

✅ How to present stunning visuals and pitch decks using Beautiful.ai

✅ Why your website is still your most important business asset in the digital world

🕒 Timestamps:

0:00 – Intro

0:55 – How to Elevate Your Marketing with Must-Have Tools (Part 2)

2:17 – Tool #1: Canva – Design at Your Fingertips

5:10 – Tool #2: Loom – Simplify Communication with Screen Recordings

8:07 – Tool #3: Ecamm, Riverside FM, Restream & Evmux – Level Up Live Streams

16:07 – Tool #4: NotebookLM – The AI-Powered Research Assistant

21:00 – Tool #5: SUNO – Level Up Your Marketing with Music

23:56 – Tool #6: Beautiful.ai – Transform Slides into Stunning Stories

31:42 – Tool #7: Your Website – The Foundation of Everything in Your Business

Which of these tools are you already using—or excited to try? Please share your favorite in the comments and let us know how it's transforming your marketing!

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kR

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

Tariff Proof: (6 Best Businesses) to Start in 2025

Mon, 28 Apr 2025 16:00:00 +0000

Welcome to The Pulse of Marketing on Marketing Monday! In this week’s episode, Tariff Proof: (6 Best Businesses) to Start in 2025 | Episode 19, Coach LJ reveals the top six ventures designed to withstand rising trade barriers and economic shifts. Whether you’re an aspiring entrepreneur or an established business owner, discover actionable insights to build resilience and capitalize on booming markets in 2025.

What You Will Learn:

Tariff Proof: 6 Best Businesses to Start in 2025 | Episode 19.
How to identify investments that shield your venture from unpredictable tariff changes
Practical examples and data-driven stats to support each business model
Strategies for getting started on a budget and scaling sustainably

Why Watch?

Learn the six most resilient business models for 2025
Get real-world case studies—from local brands to tech-enabled ventures.
Find out which markets are projected to grow fastest and why

Timestamp:

0:00 – Intro

1:03 – Top Business Investments in 2025: Shielding Your Venture from Tariff Impacts

1:47 – The Rise of Digital Content Creation

9:00 – Leveraging E‑Commerce with Domestic Suppliers

14:20 – Trade and Skilled Services

19:10 – Digital Marketing Agencies

25:44 – Online Education and Consulting

32:37 – Health and Wellness Services

Subscribe and hit the bell to never miss an episode of The Pulse of Marketing! 👉🏾 Share your favorite business idea in the comments below.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

Navigating 2025: Businesses to Avoid Amid Rising Tariffs

Mon, 21 Apr 2025 16:00:00 +0000

In this episode of The Pulse of Marketing on Marketing Monday, Navigating 2025: Businesses to Avoid Amid Rising Tariffs. Coach LJ dives into the critical landscape of 2025 and uncovers the types of businesses that could face significant challenges as tariffs continue to rise. Understanding these risks can help you make informed decisions, pivot where necessary, and build a resilient business strategy that thrives in an ever-changing economic environment.

What You’ll Learn:

The categories of businesses most vulnerable to tariff increases and why
How click-and-mortar models are transforming traditional retail
The importance of conducting a SWOT analysis in turbulent markets
Strategies for future-proofing your business against economic uncertainties
The role of mentorship and community in strengthening your business’s foundation
Actionable planning steps to prepare for and weather market turbulence

Time Stamps:

0:00 Intro

1:08 Navigating 2025: Businesses to Avoid Amid Rising Tariffs

2:00 The Impact of Tariffs on High Overhead Businesses

6:36 The Rise of Click-and-Mortar Models

12:30 The Importance of Conducting a SWOT Analysis

17:40 Future-Proof Your Business: Strategies to Thrive Through Market Shifts

21:16 Building Resilience Through Community and Mentorship

27:56 Strategic Planning: Preparing for Market Turbulence

This episode is a must-listen if you want to stay ahead in a world of rising tariffs and economic uncertainty. Learn actionable strategies to navigate 2025 successfully and build a stronger, more resilient business. Don’t miss Episode 18 of The Pulse of Marketing: Navigating 2025: Businesses to Avoid Amid Rising Tariffs.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kR

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Trump’s Tariff Shakeup: What It Means for Marketers

Mon, 07 Apr 2025 16:00:00 +0000

How should entrepreneurs pivot when trade policies shift overnight? In Trump’s Tariff Shakeup: What It Means for Marketers | Episode 17, Coach LJ explains how the new 2025 tariffs—including a proposed 25% import levy—reshape marketing strategies for small businesses, especially within Black and minority-owned communities.

This episode of The Pulse of Marketing delivers practical, actionable insights to help you survive and thrive in an evolving economic landscape. Whether you run a brick-and-mortar boutique or a click-and-mortar eCommerce business, Trump’s Tariff Shakeup: What It Means for Marketers gives you the tools to stay informed, protect your profit margins, and future-proof your brand.

📘 What You Will Learn:

✔️ How new trade tariffs are affecting consumer behavior and spending patterns

✔️ Why domestic supplier relationships are more crucial than ever

✔️ Budget-friendly digital marketing tips to expand your brand reach

✔️ How flexible pricing can protect customer loyalty

✔️ The power of staying informed and agile in unpredictable times

✔️ Why community collaboration and continuous learning are essential in 2025

✔️ How to link your marketing strategy to sustainable growth

⏱️ Time Stamps:

0:00 – Intro

1:06 – Trump’s Tariff Shakeup: What It Means for Marketers

2:24 – Understanding the Impact of Tariffs on Consumer Behavior

7:57 – How Strengthening Relationships with Domestic Suppliers

12:54 – Leveraging Digital Marketing to Ensure Your Brand Connects

18:40 – Flexible Pricing Strategies

23:52 – Staying Informed and Agile

28:08 – Collaborating with Other Minority-Owned Businesses

32:22 – Linking to Continuous Learning

This is your blueprint if you're ready to level up, protect your business from shifting policies, and elevate your marketing even on a budget. Let’s get it!

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kR

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

How to Elevate Your Marketing on a Budget

Mon, 31 Mar 2025 16:00:00 +0000

In this week's The Pulse of Marketing episode on Marketing Monday, we explore strategies and tools for improving marketing while keeping costs low. Discover "How to Elevate Your Marketing on a Budget | Episode 16" and learn practical, actionable tips for making the most of your marketing efforts.

What You Will Learn:

How to Elevate Your Marketing on a Budget with proven tools and techniques
Practical insights on leveraging AI solutions, affordable video tools, CRM platforms, and community-building strategies
How upgrading your tech can streamline content creation and enhance efficiency.
Tips to maintain momentum with the right marketing tools at your disposal

Time Stamps:

0:00 Intro

1:02 How to Elevate Your Marketing on a Budget

2:09 Tool # 1: ChatGPT, Claude, and Gemini

8:28 Tool # 2: Opus Clips

14:35 Tool # 3: Descript

19:38 Tool # 4: Eleven Labs & FlexClip

33:19 Tool # 5: CRM Tools

39:45 Tool # 6: Community Platforms

49:18 Tool # 7: Upgrade Your Tech - Stay on Top of the Latest Features

57:40 How to Build Momentum With the Right Tools?

Whether you’re an experienced marketer or just starting, Episode 16 of The Pulse of Marketing will equip you with actionable strategies and help you maximize results without breaking the bank.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kR

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

When Success Feels Out of Reach, Take These Steps to Get Closer

Mon, 24 Mar 2025 16:00:00 +0000

In this week’s Marketing Monday episode, Navigating Economic Uncertainty: Strategies for Marketers Amid Slow Growth | Episode 15, we explore how businesses can survive and thrive during challenging economic times. This episode covers a range of essential strategies, from practical tips on maximizing your marketing budget to refining your brand messaging and strengthening customer relationships. By tuning in, you’ll gain actionable insights on leveraging digital marketing channels, adapting your product offerings, staying ahead of trends, and turning obstacles into opportunities.

What You Will Learn:

How to optimize your marketing budget in a slow-growth economy
How to adjust your brand messaging to better connect with your audience.
How to effectively use digital channels to extend your reach and impact
Ways to strengthen relationships with your customers
Techniques for adapting and innovating products to meet shifting customer needs
Insights into staying ahead of the latest marketing trends
Proven strategies to navigate and thrive during economic challenges

Timestamps:

0:00 – Intro

1:18 – Optimizing Your Marketing Budget

4:38 – How to Adjust Your Brand Messaging

8:55 – Leveraging Digital Marketing Channels

14:18 – Strengthening Customer Relationships

17:35 – Adapting and Innovating Your Products to Meet Changing Customer Needs

20:42 – Staying Ahead of Marketing Trends

23:39 – Thriving Through Economic Challenges

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

Hey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. Learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Why Vulnerability is the Key to Authentic Content

Mon, 17 Mar 2025 16:00:00 +0000

In this week’s episode, Why Vulnerability is the Key to Authentic Content | Episode 14, we’ll discuss how to authentically tap into and express your natural talents. From using writing as an outlet to experimenting with podcasting, we’ll cover strategies for creating content that feels genuine and sustainable.

Discover how frameworks can guide your creative process and learn to balance your introverted, extroverted, or “ambivert” tendencies. We’ll also explore the transformative role of community, vulnerability, and self-expression in driving personal growth and building authentic connections. Whether you’re just starting or refining your content strategy, this episode provides actionable steps to help you embrace your strengths and create impactful, meaningful content.

What You Will Learn:

How to identify your natural strengths in content creation.
The benefits of writing and podcasting as authentic outlets for expression.
The importance of frameworks in simplifying your creative process.
Ways to balance your personality traits (introvert, extrovert, or ambivert) for sustainable growth.
Why vulnerability and community play a crucial role in building connections.

Time Stamps:

0:00 Intro

2:45 Authentic Content Creation: Embracing Your Natural Strengths

3:33 Self-Expression

6:32 Writing as a Natural Outlet

9:28 The Podcasting Experiment

14:43 The Power of Frameworks

20:53 Balancing Being an Introvert / Extrovert or Amerivert

25:26 Community, Vulnerability, Leveraging One's Strengths, and Growth

27:02 Embracing Vulnerability

29:00 Leveraging Your Writing Strengths

31:46 Leverage Your Strengths

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Transform Your Marketing: Low-Budget Strategies That Work

Mon, 10 Mar 2025 16:00:00 +0000

In this episode, “Transform Your Marketing: Low-Budget Strategies That Work | Episode 13.” We dive into low-cost marketing strategies that yield high-impact results. Drawing inspiration from a game of chess, we’ll explore how to think several moves ahead in your marketing plan—without breaking the bank. From grassroots campaigns to leveraging community power, you will gain practical insights and examples to apply today.

What You Will Learn:

How Lyft’s grassroots and guerrilla tactics drove growth.
The power of strategic partnerships, like Nike and Apple’s collaboration.
The versatility of affiliate marketing, using the Amazon Affiliate Program as a guide.
Here are some tips from Gary Vaynerchuk on maximizing social media and podcast content.
Email marketing strategies inspired by Amazon’s personalized recommendations.
Community-building lessons from OpenAI, Peloton, and Glossier.

Time Stamps:

0:00 Intro
2:43 Pawns: Grassroots, Guerrilla, or Door-to-Door Marketing
5:56 Rooks: Strategic Partnerships and Collaborations
9:21 Knights: Affiliate Marketing
12:34 Bishops: Social Media, Video, and Audio Content
18:44 King: Email Marketing
22:34 Queen: Community Building

Transform Your Marketing: Low-Budget Strategies That Work offers practical, real-world examples you can implement today. These tips and strategies are accessible, effective, and designed to help your business thrive without blowing your budget.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Remember When Marketing Was Simple? Let’s Bring It Back

Mon, 03 Mar 2025 17:00:00 +0000

Have you ever wondered what it would be like to return to marketing basics, cutting through the complexity of modern strategies and focusing on what truly works? In this week’s episode, Remember When Marketing Was Simple? Let’s Bring It Back | Episode 12: we’re diving into how to strip away the clutter and rediscover the core marketing principles that make marketing effective. From understanding market segmentation to leveraging digital platforms and honing your brand’s message, this episode will remind you why the fundamentals still matter—and how they can help you achieve marketing clarity.

What You Will Learn:

How to revisit and apply the 4Ps to simplify your marketing approach
The importance of precise market segmentation, targeting, and positioning
Insights into how consumer behavior and branding go hand-in-hand
Tips for integrating digital marketing and CRM into a cohesive strategy
The ethical considerations that keep your marketing efforts aligned with your brand’s values

Time Stamps:

0:00 Intro

2:29 What Is Marketing?

5:31 How Can Mastering the 4Ps Simplify Your Marketing

9:00 Market Segmentation

11:00 Targeting and Positioning

14:56 Consumer Behavior

17:45 Branding

20:42 Digital Marketing

24:30 Customer Relationship Management (CRM)

27:04 Marketing Ethics

Don't miss this episode, “Remember When Marketing Was Simple? Let’s Bring It Back,” if you’re ready to cut through the noise and make your marketing strategy simple, powerful, and effective. Watch it now to discover how to streamline your efforts, refocus on the basics, and achieve results that matter.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Master the Marketing Mix: How to Use the 4 P’s (Plus One!) to Grow Your Business

Mon, 24 Feb 2025 17:00:00 +0000

Welcome to our latest Marketing Monday episode! In “Master the Marketing Mix: How to Use the 4 P’s (Plus One!) to Grow Your Business” | Episode 11, we’ll explore the time-tested marketing framework that has helped countless brands achieve sustainable growth. Whether launching a new product, fine-tuning your pricing strategy, ramping up promotions, or better understanding your target audience, this episode is packed with practical insights and actionable advice.

You’ll learn how each element of the marketing mix—Product, Price, Place, Promotion, and People—plays a crucial role in your overall strategy. By the end of this episode, you’ll have a clearer understanding of how to align these factors to create a more effective and cohesive marketing plan.

What You Will Learn:

How to Perfect Your Product: Ensure your offering meets customer needs.
Pricing Strategies That Work: Find the right balance between value and profitability.
Promotion That Resonates: Craft campaigns that connect with your audience.
The Importance of Place: Reach your customers where they already are.
The Power of People: Leverage human connections to drive trust and loyalty.

Time Stamps:

0:00 - Intro

3:20 - Product

5:09 - Price

6:47 - Promotion

8:27 - Place

15:00 - People

Discover how to use the marketing mix to achieve your goals and unlock new growth opportunities. Watch or listen to “Master the Marketing Mix: How to Use the 4 P’s (Plus One!) to Grow Your Business” now!

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Super Bowl 2025: Decoding Ads and Kendrick Lamar’s Halftime Message

Mon, 17 Feb 2025 17:00:00 +0000

Welcome to Episode 10 of The Pulse of Marketing—where we keep it real about marketing trends, strategies, and insights that shape today’s businesses. In this special edition, we dive into the marketing lessons from the year's biggest event. Super Bowl 2025: Decoding Ads and Kendrick Lamar’s Halftime Message takes you behind the scenes of the most talked-about campaigns and performances, revealing what made them resonate with millions and what you can learn to elevate your marketing efforts.

What You Will Learn:

How the return of the 30-second TV ad is reshaping advertising.
The trends that made Super Bowl 2025 advertising stand out from previous years.
Why Doritos’ bold and spicy approach created a buzz.
Kendrick Lamar’s halftime performance: what it said and how it resonated with audiences.
The importance of narrative control on major platforms.
How to implement these strategies in your marketing.

This episode is packed with insights highlighting why the Super Bowl isn’t just a sporting event and a marketing masterclass. If you’ve ever wondered how to capture audience attention in a crowded market, Super Bowl 2025: Decoding Ads and Kendrick Lamar’s Halftime Message has the answers.

Time Stamps:

0:00 Intro

2:19 The Resurgence of the 30-Second TV Ad

7:09 Trends in Super Bowl 2025 Advertising

9:53 Doritos' Super Bowl 2025 Ad

14:49 Kendrick Lamar's Halftime Performance

22:59 The Power of Narrative Control on Major Platforms

26:33 Implementing Super Bowl Strategies in Our Marketing

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Is This the Future of Media? You Won’t Believe What’s Coming!

Mon, 10 Feb 2025 17:00:00 +0000

Is This the Future of Media? You Won’t Believe What’s Coming! In this week’s Marketing Monday episode, we dive into the future of media and explore how businesses can stay ahead in a rapidly changing landscape. From embracing new platforms to learning from groundbreaking case studies, we’re unpacking strategies you won’t want to miss.

Join us as we navigate the evolving world of digital marketing and help you turn challenges into opportunities. Tune in and discover how to keep your brand relevant, engaging, and prepared for the media shifts ahead.

In Is This the Future of Media? You Won’t Believe What’s Coming!, we cover:

The emergence of new media platforms
The importance of inclusivity in your marketing approach
Building trust through authentic engagement
Partnering with influencers to amplify your message
Adapting to media evolution
Overcoming common challenges in the new media landscape
A success story from EveryStylishGirl’s Nana Agyemang

Timestamps:

0:00 Intro

3:19 The Shift to New Media

8:15 The Power of Inclusivity

13:50 Authentic Engagement

16:25 The Role of Influencers

19:57 Adapting to New Media

22:00 Overcoming Challenges

23:48 Case Study – How Nana Agyemang & EveryStylishGirl Have Successfully Used New Media

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596

· Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=691638f2d86e4e8d

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

What’s Stopping You? It’s Not the Market—It’s Your Mindset

Mon, 03 Feb 2025 17:00:00 +0000

Welcome to another Marketing Monday on The Pulse of Marketing! This week, we’re diving into a game-changing conversation: What’s Stopping You? It’s Not the Market—It’s Your Mindset | Episode 8.

Entrepreneurs often feel overwhelmed by competition, believing they have no space left. But the truth is—the market isn’t stopping you; your mindset is. In this episode, we’ll explore how shifting from scarcity to abundance, differentiating your brand, and leveraging feedback can help you break through any market challenge.

🔥 What You Will Learn in This Episode:

✅ How to Identify If The Market Is Truly Crowded (Spoiler: It’s not about competition—it’s about innovation)

✅ How to Shift Your Mindset from Scarcity to Abundance (Opportunities are everywhere if you choose to see them)

✅ How to Differentiate Your Brand in a Saturated Industry (Stand out without competing on price)

✅ How to Leverage Market Challenges to Your Advantage (Every obstacle carries a hidden opportunity)

✅ How to Use Customer Feedback to Refine Your Offering (Learn, adapt, and dominate your niche)

💡 The biggest brands—Apple, Starbucks, and TikTok—didn’t let market saturation stop them. They found their lane, owned it, and redefined their industries. Now it’s your turn.

🎯 Timestamps:

⏳ 0:00 – Intro

⏳ 1:12 – How Can You Stand Out in a Crowded Market?

⏳ 1:44 – How to Identify If The Market is Truly Crowded?

⏳ 3:45 – How Do We Determine If We Have Room in a Crowded Market?

⏳ 6:40 – How to Shift Your Mindset from Scarcity to Abundance?

⏳ 10:10 – How to Differentiate Your Brand in a Sea of Similarities?

⏳ 12:42 – Market Challenges: How to Leverage Your Mindset to Overcome Market Challenges?

⏳ 15:18 – Customer Feedback: How Can We Use Customer Feedback to Refine Our Offering?

👉🏾 Join the conversation in the comments! What’s one belief about your market that’s holding you back? Let’s talk about it because, as we discussed in What’s Stopping You? It’s Not the Market—It’s Your Mindset.

🚀 If today’s episode hits home, don’t forget to subscribe, like, and share! Stay ahead in business by keeping your mindset sharp and your marketing sharper.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_with_the_chaplins/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
Instagram: @nextopportunitywindow https://www.instagram.com/nextopportunitywindow/
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

What's Holding You Back from Authentic Success in the Market

Mon, 27 Jan 2025 17:00:00 +0000

This week on Marketing Monday, we’re tackling an essential topic for every entrepreneur, creator, and marketer: How do you stay original while keeping your finger on the pulse of your industry? In What's Holding You Back from Authentic Success in the Market | Episode 7, we discuss inspiration versus copying and why staying informed is essential to achieving authentic success in today’s competitive landscape. Whether you’re an entrepreneur trying to stand out in your niche or a marketer wanting to stay ahead of industry trends, this episode delivers actionable strategies and insights.

What You Will Learn:

✅ The difference between copying and drawing inspiration

✅ Why observation fuels creativity and innovation

✅ How failing to observe market trends has led to the downfall of giants like Blockbuster

✅ Why staying informed keeps your business sharp and ahead of competitors

✅ How to turn market insights into actionable steps that drive success

Time Stamps:

0:00 - Intro

4:03 - The Truth About Inspiration vs. Copying

6:02 - Why Having a Pulse on the Market Matters

8:47 - Learning Doesn’t Dilute Your Authenticity

9:52 - The Price of Ignorance in Business

12:08 - The Mastermind Effect

13:46 - How to Turn Insights into Action

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_with_the_chaplins/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
Instagram: @nextopportunitywindow https://www.instagram.com/nextopportunitywindow/
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Surviving the TikTok Ban: Is Your Brand Ready for 2025?

Mon, 20 Jan 2025 17:00:00 +0000

Welcome to The Pulse of Marketing, where we believe, “You don’t have to know how to sell, but you do have to know how to market!” This week on Marketing Monday, we dive into the critical topic of the TikTok ban and its impact on businesses. Whether the decision has been finalized or is still unfolding, Surviving the TikTok Ban: Is Your Brand Ready for 2025? | Episode 6, is a must-watch for marketers and entrepreneurs.

Learn how to protect your audience connection, diversify your platforms, and future-proof your brand. In an unpredictable digital landscape, owning your audience has never been more vital—this episode equips you with the strategies to make it happen.

What You Will Learn:

✅ The potential impact of the TikTok ban on businesses

✅ How to diversify your platforms and avoid reliance on a single space

✅ The importance of conducting a SWOT analysis to fortify your brand

✅ Why building and nurturing your own community is a game-changer

✅ Steps to avoid the “all eggs in one basket” trap

✅ How building owned platforms ensure long-term stability

✅ Preparing for platform-specific changes and regulations

Time Stamps:

0:00 Intro

2:45 What Does the TikTok Ban Mean?

5:00 Conducting a SWOT Analysis to Fortify Your Brand

5:57 Building and Nurturing Your Own Community

8:36 Avoiding the “All Eggs in One Basket” Trap

9:47 Building Owned Platforms for Long-Term Stability

11:59 Preparing for Platform-Specific Changes and Regulations

Join the Conversation:

As January 19, 2025, approaches, it’s time to rethink how we connect with our audience and secure our brand’s future. Watch or listen to the full episode of Surviving the TikTok Ban: Is Your Brand Ready for 2025? To uncover actionable insights and start implementing these strategies today.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_with_the_chaplins/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
Instagram: @nextopportunitywindow https://www.instagram.com/nextopportunitywindow/
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

2025 Marketing Trends You Need to Know

Mon, 13 Jan 2025 17:00:00 +0000

Welcome to The Pulse of Marketing, where we explore the latest insights and strategies to help you stay ahead in the ever-evolving marketing world. In this week’s episode, 2025 Marketing Trends You Need to Know | Episode 5, we’re diving deep into the top trends shaping the future of marketing. From leveraging AI and voice commerce to building trust through authentic content, this episode is packed with actionable insights to elevate your marketing game.

Discover why 2025 Marketing Trends like sustainability, influencer partnerships, and interactive content are more than just buzzwords—they’re essential tools for creating lasting connections with your audience.

Whether you're a seasoned marketer or just starting, this episode is your guide to navigating the changing landscape of digital marketing in 2025. Let’s future-proof your strategy and unlock the potential of these transformative trends.

What You Will Learn:

✅ How to harness AI and machine learning for more thoughtful marketing strategies

✅ Why optimizing for voice search and commerce is a must for staying competitive

✅ The power of short-form, engaging video content to capture attention

✅ Strategies for building trust with your audience through authenticity

✅ How interactive content boosts engagement and drives conversions

✅ The importance of sustainability and social responsibility in brand building

✅ Tips for creating eco-friendly practices and supporting social initiatives

✅ How to maximize influencer partnerships to amplify your reach

Time Stamps:

0:00 Intro

0:28 2025 Marketing Trends

1:30 Embracing AI and Machine Learning in Marketing

3:49 Optimizing for Voice Search and Voice Commerce

5:04 Creating Shorts and Engaging Video Content

6:04 Building Trust with Authentic Content

6:54 Engaging Customers with Interactive Content

7:36 Prioritizing Sustainability and Social Responsibility

8:15 Eco-Friendly Practices and Supporting Social Initiatives

9:06 Leveraging Influencer Partnerships

Don’t Miss Out: Join us as we explore the key trends shaping 2025 and how you can implement them to stay ahead of the curve.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_with_the_chaplins/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
Instagram: @nextopportunitywindow https://www.instagram.com/nextopportunitywindow/
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

The Marketing Knockout: Jake Paul & Mike Tyson’s Netflix Deal Explained

Mon, 06 Jan 2025 17:00:00 +0000

In The Marketing Knockout: Jake Paul & Mike Tyson’s Netflix Deal Explained | Episode 4, we break down one of the most talked-about marketing events of 2024. This historic partnership between social media sensation Jake Paul, boxing legend Mike Tyson, and streaming giant Netflix wasn’t just about a fight—it was a masterclass in marketing strategy.

From leveraging personal branding to creating buzz through controversy, The Marketing Knockout: Jake Paul & Mike Tyson’s Netflix Deal Explained reveals how this event captured over 120 million viewers and momentarily crashed Netflix’s servers.

Whether you're an entrepreneur, marketer, or business owner, this episode is packed with actionable insights on how to:

Build an authentic personal brand that attracts attention.
Utilize digital platforms to amplify your reach and engagement.
Create strategic partnerships that break through market noise.
Leverage controversy and storytelling to fuel viral success.
Integrate sponsorships that add value to events and campaigns.

This isn’t just about sports or streaming—it’s about how two unlikely collaborators redefined the future of digital marketing.

🎧 Tune in, and let’s unpack the knockout marketing playbook together.

👉🏾 Subscribe now and turn on notifications so you don’t miss this groundbreaking episode!

What You Will Learn:

✅ The power of personal branding in creating iconic partnerships.

✅ How digital platforms like Netflix revolutionize audience engagement.

✅ The art of using controversy to generate media buzz.

✅ Best practices for securing authentic and impactful sponsorships.

✅ The importance of adaptability in event execution.

💬 Question: What bold marketing move would you love to try in 2025? Drop your thoughts in the comments!

🎙️ The Pulse of Marketing – You don’t have to know how to sell, but you do have to know how to market. 🚀🎧

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

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Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/chilling-with-the-chaplins-podcast/id1597589305

· Spotify: https://open.spotify.com/show/1PEEXoAnuFuKvu2in56hRS?si=872d4ec05c7f4dc3

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ and Lady Siza on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
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X: https://x.com/TMarketing89264
Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_with_the_chaplins/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

How to Decode the Marketing Mastery Behind President Trump’s Victory

Mon, 30 Dec 2024 17:00:00 +0000

Welcome to The Pulse of Marketing! 🎙️ In Episode 3, How to Decode the Marketing Mastery Behind President Trump’s Victory, we dive deep into the unconventional and highly effective marketing strategies behind Trump’s campaign success. Whether you agree or disagree with his politics, one thing is undeniable—his marketing approach was a masterclass in grassroots mobilization, guerilla tactics, and the power of social media influence.

In How to Decode the Marketing Mastery Behind President Trump’s Victory, we’ll break down key strategies:

✅ How guerilla marketing went digital and scaled through platforms like X (formerly Twitter)

✅ Why grassroots marketing isn’t dead—it just found a home online

✅ The power of word-of-mouth marketing amplified by viral content

✅ How Elon Musk’s endorsement acted as a “digital street team” to drive visibility

This episode isn’t about politics but marketing lessons that can help your brand thrive in today’s digital landscape. Whether you’re an entrepreneur, marketer, or business owner, these insights are your blueprint for explosive growth.

What You’ll Learn:

🔹 The role of social media in guerilla marketing campaigns

🔹 How to build an engaged community through grassroots strategies

🔹 Practical ways to leverage influencer endorsements

🔹 Techniques for creating highly shareable content

Stay tuned for actionable insights and strategies you can start applying right away.

👉🏾 Subscribe, comment, and share this episode with fellow marketers and entrepreneurs!

Let’s turn lessons from this historic case study into marketing wins for your business. 🚀

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596

· Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=24fbc41fd89b4526

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
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#thepulseofmarketing #marketingmonday #nextopportunitywindow

Want Marketing Success? Pulse Of Marketing Is The Answer!

Mon, 23 Dec 2024 17:00:00 +0000

In this episode, Why The Pulse of Marketing on The Pulse of Marketing? We dive deep into what makes this podcast a must-listen for marketers, entrepreneurs, and business owners. The Pulse of Marketing isn't just another podcast—it's your go-to guide for actionable insights, real-world strategies, and impactful lessons from top brands.

Whether you're an aspiring entrepreneur, a seasoned professional, or someone passionate about marketing, The Pulse of Marketing is here to equip you with the tools to build, grow, and scale your business effectively. Each week, we break down successful (and not-so-successful) marketing strategies, share valuable takeaways, and give you the confidence to market your brand authentically.

Tune in to The Pulse of Marketing and discover how to approach marketing with clarity, purpose, and results-driven strategies. Don't miss out—hit play, and let’s unlock your marketing potential together!

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596

· Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=24fbc41fd89b4526

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
Instagram: @nextopportunitywindow https://www.instagram.com/nextopportunitywindow/
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #marketingmonday #nextopportunitywindow

Introduction

Mon, 16 Dec 2024 17:00:00 +0000

Welcome to The Pulse of Marketing, where we dive into the heart of marketing success. This Introduction explores how creativity and strategy unite entrepreneurs and professionals to elevate their brands. Every episode offers actionable insights and real-world examples to help you navigate today’s competitive landscape.

This Introduction sets the stage for a journey into impactful marketing principles, covering everything from branding and storytelling to cutting-edge strategies. Whether you’re just starting or looking to refine your skills, The Pulse of Marketing is your go-to resource for achieving lasting success.

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.

Join the waitlist HERE: 👉🏾

https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/

If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

· Apple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596?i=1000680586806

· Spotify: https://open.spotify.com/episode/3aOFlOTy433kO0kNos4jmC?si=aX2hZHAoTyG0ZFrU6iIqug

Here are the ways to work with me here at The Pulse of Marketing:

· Community: Join the #1 community for personal development HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/next-opportunity-window-membership.

· For business inquiries, please go to HERE 👉🏾 https://sizachaplin.com

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· E-comm Store: Shop with us HERE 👉🏾 https://justthoughtfulgifts.com

Connect with Coach LJ on Social Media:

YouTube: https://www.youtube.com/@thepulseofmarketing
Instagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/
Tiktok: https://www.tiktok.com/@thepulseofmarketing
X: https://x.com/TMarketing89264
Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_with_the_chaplins/
Next Opportunity Window: https://www.youtube.com/channel/UC0Vzpp-qaRcCyo_AHVzZuPQ
Instagram: @nextopportunitywindow https://www.instagram.com/nextopportunitywindow/
Instagram: https://www.instagram.com/getinspiredbylj/

#thepulseofmarketing #nextopportunitywindow #marketing