Which Way Now?!

In this episode, we chat with Michael Eckstein, an award-winning accountant and business advisor who runs the weekly “Resting Business Face” finance email newsletter. When asked, he’ll tell you he’s currently most known for yapping while claiming to be the cutest accountant on LinkedIn.

Episode Highlights:

→ The 3 Levers of Cashflow

→ Money Basics for Small Businesses

→ What to Look For in an Accountant

→ Creating Confidence Around Money

👉 Follow & Connect with Michael

The Resting Business Face Email Newsletter

Michael's LinkedIn

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Follow & Connect with Evan

Until next time! ✌

How to Unlock Your Inner Boldness w. Fred Joyal | ep13

Sun, 15 May 2022 18:41:31 +0000

Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer. He lives in Los Angeles.

👇 Get the book on Amazon! 👇

📖 Superbold: From Under-confident to Charismatic in 90 Days

🙋 Attend The SuperBold Workshop

🏋️ SuperBold Exercises - Free Download

👉 FredJoyal.com

🤝 Fred's LinkedIn

Episode Highlights:

→ Why bold life is the best life

→ What it means to be bold

→ The Power of Standup Comedy & Improv

→ How to Talk to Someone New

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Follow & Connect with Evan

Until next time! ✌

Algorithms & Assets | ep12

Tue, 03 May 2022 12:30:57 +0000

Algorithms seem to heavily dictate what we see and don’t see online.

How are we supposed to stand out among the crowd when promoting and marketing our businesses?

Assets build wealth. Plain n simple.

How can we leverage this truth to not only beat the algorithms but also create the dream life through our entrepreneurial endeavors?

Today, we're answering these questions and more.

Key Topics

→ Why Assets Create Wealth

→ Establishing & Keeping Control of Your Marketing

→ Content Marketing Insights That May Inspire You Moving Forward

→ Create More!!!

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Follow & Connect with Evan

Until next time! ✌

Why Prioritizing Growth Might Be Your Biggest Mistake | ep11

Fri, 08 Apr 2022 17:42:40 +0000

Relationships take work - continual dedicated effort. But it's worth giving it everything you've got.

Today, we're breaking it down into what's at stake and how to reach new heights. We're looking at how to apply this in your business and in your personal life. Thanks for being here!

Key Topics

→ Why do so many businesses prioritize growth?

→ Customer Retention vs Customer Acquisition Goals

→ 1000 True Fans

→ LTV & CAC (metrics worth tracking)

→ The Damaging Effects of Transactional Mindsets

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Follow & Connect with Evan

Until next time! ✌

Go Next Level By Putting Yourself On The Hook | ep10

Thu, 10 Mar 2022 18:23:40 +0000

A good colleague friend of mine told me, "Evan, you've gotta be willing to put yourself on the hook.".... But what does that mean??

In this episode, we clarify what it means to put yourself on the hook & why it's necessary to climb from amateur to professional.

Key Topics

Assessing Risk (why it's important)
Reckoning with our own internal Resistance

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌

How To Stand Out & Excel As A Marketing Professional w. Miles Hanson | ep9

Wed, 16 Feb 2022 19:17:27 +0000

Bro marketer turned ethical, Miles learned all the "tactics" then quit marketing altogether because it felt cringy and forced. When he came back, he decided to do it differently. By leading with heart and focusing on relationships instead of numbers.

He’s a cohost of ‘The Subtle Art of Not yelling’ podcast, a marketing coach, and a markitect (marketing architect). He helps introverts build and brand sustainable marketing ecosystems.

He loves exploring the creative process, energy management, minimalist marketing, communication, and powerful branding. He loves playing the guitar, climbing, frozen mangos, coffee, and a nice cold west coast IPA.

Miles is from Austin, TX, lived in Denver for 4 years, and is currently seeing if he’s a “beach guy” in LA. 🙂

🔥 Work with Miles

Current Offers: https://myheartfunnel.com/offers/
The Box workshop: https://theboxworkshop.com

🤸‍♂️ Follow & Connect with Miles

Instagram: https://www.instagram.com/milestones_co
Seeds (a weekly audio experience): https://myheartfunnel.com/seeds/
Podcast: https://subtleartofnotyelling.com/

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌

Sometimes It's Gonna Suck [The Ugly Truth] | ep8

Mon, 07 Feb 2022 21:25:09 +0000

👉 Fact: There is an extremely ugly side to entrepreneurship.

In this episode, Evan shares some of his current struggles and opens up on how that can mess with your head in so many ways.

Raw and uncut, yet full of relatable situations and feedback that can help you weather the unavoidable storms that arise in every entrepreneur's journey.

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Evanshank.com

Instagram - @evanshank75

Youtube - @evanshank75

Evan’s Page on LinkedIn

Until next time! ✌

A Guide on Going From Idea to Legit Business w. Joel Eschenbach | ep7

Fri, 21 Jan 2022 18:57:45 +0000

In this episode of the podcast, we talk with my good friend Joel Eschenbach about how to turn your ideas into a legit business. Joel shares his framework made up of simple steps to take while qualifying whether your idea could (and should) be a business or not.

This episode answers questions that will help you decide which ideas should be executed and whether they ought to be a hobby or your next money-making venture.

Joel and his team at Notion Design Group offer entirely done-for-you solutions for branding, website design, and a myriad of marketing services. Click here to visit Notion’s website.

If you’re looking for a more done-with-you approach, then consider hiring Joel as your coach. Click here to visit Little Fish Coaching’s website.

Lastly, if you need a professional website done quickly and would like to save a few bucks in the process then check out Story Made Websites for the best pre-designed DIY site templates.

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Evanshank.com

Instagram - @evanshank75

Youtube - @evanshank75

Evan’s Page on LinkedIn

Until next time! ✌

Turning Ideas Into Action | ep6

Tue, 11 Jan 2022 13:55:03 +0000

For entrepreneurs, taking action needs to be a daily occurrence. This is required and necessary - your success directly hinges on the actions you take.

We look at:

How to know if your idea is worth executing
How to gain the confidence to take a leap of faith
The real risks associated with taking action
What mindset to adopt when struggling to get going

As long as you keep taking action and putting in the reps, you’ll almost certainly get to where you’re working towards. This is a universal truth that all of the ‘greats’ have experienced first hand.

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌

Do Less, Better | ep5

Tue, 14 Dec 2021 21:06:23 +0000

Key Points from this episode:

we can't really multitask like we think we can
(clarity affords focus) focus > flow > results
doing less doesn't mean to avoid being skilled in many areas
"Doing less, better" enforces a dedicated and calculated approach to your achievement. This will also help you avoid the not-so-fun overwhelming feelings that can kill any big dream.

Links from this episode:

Article on Medium.com

2009 Stanford Study on Multitasking

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

“If you seek tranquillity, do less.” Do only what’s essential. “Which brings a double satisfaction,” - Marcus Aurelius

Until next time! ✌

Are You Too Hard On Yourself? [How To Diagnose and Fix It] | ep4

Mon, 29 Nov 2021 18:53:53 +0000

We're all guilty of being hard on ourselves from time to time. But when does it become too much? Whether or not your intentions behind self-criticism are good there is a lot of damage that can be done in the process.

This episode helps define some characteristics of those that might be putting too much pressure on themselves, as well as some advice on how to reach your goals with a healthy level of accountability.

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌

Is It Time For You To "Own It"? | ep3

Fri, 05 Nov 2021 17:16:52 +0000

I was doing this guided meditation to start my day and it had me visualize where I wanted to end up. What is my dream life?

She kept repeating that you are valuable, worth it, good enough, and deserving of the wildest of dreams.

what she said next struck me...

Own it. For one reason or another, I couldn't get this out of my head. And that's what this episode is all about!

In this episode, we look at...

What Goes along with "owning it", and what is "it"?
The concept of time and the saying of "Time is Money"
Where we place value
and more

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌

Managing A Life Full of Priorities | ep2

Tue, 26 Oct 2021 20:20:00 +0000

Does anyone else feel like there’s just no way to “have it all”?

It feels like it’s just too much to ask of myself to allow for crazy business success and be fully present in my family lives, let alone holding my end up in friendships that matter.

Key Points From This Episode

To survive or thrive, you must Actively remain in management mode. The same is true in any endeavor or adventure you find yourself in. Pssst… daily life does count too.

Management is tough! We have to manage our

Time
Relationships
Emotions & responses
Manage around Other people’s schedules
Health
Workplace - which includes all the above again

The game of Leverage

Time
Money
Expertise

Actively assessing, critiquing, and managing priorities/time is the unanimous way that all successful people have experienced and arrived at where they want to in life.

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌

Taking The Next Step | ep1

Thu, 14 Oct 2021 14:43:26 +0000

In the first episode of this podcast, Which Way Now?! we're talking about making progress through taking action.

We all have goals, dreams, and desires but many of us fall short of achieving the greatness we want to experience so bad. Why is that?

Taking the next step is the most obvious and necessary requirement to getting anywhere in life!

I'm not an expert.

I'm not a guru.

I'm a regular dude that wants to ask, listen, share, and connect with driven individuals.

This podcast is a reflection of me taking the next step. What's yours?

❤️ If you liked this episode, please subscribe and leave a rating on whatever streaming platform you're listening to this on.

🔥 Connect with Evan

Until next time! ✌