Low Bar Podcast

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:43 — AI feet pics and niche content monetization

03:36 — Fake AI grandma influencers

07:23 — Turning one-star reviews into content

11:01 — Building simple AI content channels

13:21 — AI music and custom song ideas

19:57 — Faceless YouTube channels

21:23 — AI books and digital products

25:17 — Selling AI services on Fiverr

29:46 — What actually works vs. what doesn’t

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #AIBusiness #SideHustles #MakeMoneyOnline #DigitalProducts #AI

Topics: ai business ideas, make money with ai, ai side hustles, online business, faceless content, digital products

You Can Sell Anything in 30 Seconds (Live Selling) — Ep. 32

Sun, 26 Apr 2026 20:00:00 +0000

Live selling, ecommerce, and reselling on Whatnot and TikTok are creating a new way to make money online. This episode breaks down a live auction business where products sell every 30 seconds through urgency, entertainment, and impulse buying.

Kip Roland (X - @kip_roland) spent years selling on eBay, Amazon, and Etsy until Amazon suspended his account. Instead of rebuilding on a platform he did not control, he pivoted to live auctions and built a business that moves inventory in real time.

Ben and Jon talk with Kip about how this actually works and why it is completely different from traditional ecommerce. You are not listing products and waiting for buyers. You are running a show where people show up to watch and end up buying things they did not plan to purchase.

Kip explains why variety beats depth, why the show matters more than the product, and how resellers move inventory every 30 seconds without listing anything in advance.

Get 2 months of Kip's Live Selling Academy for the price of 1 with our affiliate link, https://liveselling.academy/lowbar

Topics covered:

• how live selling auctions actually work

• why products sell every 30 seconds

• why variety beats depth in live selling

• why the show matters more than the product

• selling without being pushy or salesy

• how resellers move inventory without listing anything

• sourcing, pricing, and shipping for live auctions

• what separates successful sellers from average

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:11 — Kip's Background

03:06 — Biggest Untapped Ecommerce Opportunity?

05:28 — Live Auctions vs Live Selling

07:22 — Why People Buy Live

09:23 — You Do Not Need to Be Entertaining

16:07 — What to Sell and How to Source

21:52 — The Only Tech You Need to Start

24:00 — Backend Logistics

35:18 — The Future of Live Auctions

45:00 — How to Scale

51:00 — WhatNot vs TikTok

*Follow us on Social*

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Topics: live selling, whatnot, ecommerce, reselling, live auctions, make money online

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #LiveSelling #Whatnot #Ecommerce #MakeMoneyOnline #Reselling

Start This Postcard Ad Business With No Money — Ep. 31

Sun, 19 Apr 2026 20:00:57 +0000

Local business ideas, side hustles, and simple ways to make money offline are everywhere. This episode breaks down a postcard advertising business that can be started with no money by selling ad space to local businesses.

Rachel from Big Sky Automation explains how “community cards” work, one postcard sent to thousands of homes with multiple local businesses sharing the cost. The postcards are sent using Every Door Direct Mail EDDM through the USPS, so you can reach thousands of homes without ever buying a list.

Then Ben and Jon get into what actually matters with Rachel, how you sell spots before you build anything, who to pitch, and how this turns into a simple local business without upfront cost.

Find more on Big Sky Automation and check out their their community with our referral link at Community Card Playbook. Get started today!

Topics covered:

• how the postcard ad business works

• Every Door Direct Mail (EDDM) postcards

• selling ad spots before building anything

• pricing at $150-$250 per business and scaling up

• how to find and pitch local businesses

• using Facebook and email outreach to close deals

• why “junk mail” still works as advertising

• indirect vs direct response marketing

• choosing the right businesses for each card

• turning one postcard into recurring revenue

This is a simple local business hiding in plain sight. No inventory. No ads. Just selling access to attention.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:10 — What are community cards?

02:32 — Make $1,000 this weekend!?

06:07 — Indirect vs. direct advertising

11:46 — Branding and offer-based advertising

14:15 — How to find clients

17:35 — Pricing and finding the sweet spot

21:32 — Business success and positive feedback

27:15 — Designing the cards and templates

31:35 — Printing and shipping the cards

35:05 — Setting expectations

43:36 — Scaling beyond postcards

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #LocalBusiness #SideHustle #Advertising #OfflineBusiness #MakeMoney

Topics: local business ideas, postcard advertising, offline business, make money locally, side hustle, advertising business

We Said We’d Try PDF Dropshipping. Did We Actually Do It? — Ep. 30

Sun, 12 Apr 2026 20:00:43 +0000

Digital products, PDF businesses, and growing a podcast all sound simple until you actually try to execute.

A few months ago, Ben and Jon said they would build PDF products, sell them, and grow the podcast. This is the follow up on what actually happened.

Both PDFs got built. Neither got launched. And the reasons were different. One came down to time and prioritization. The other came down to uncertainty around Facebook ads, funnels, landing pages, and how to actually sell a low ticket product.

Then they shift into the second part of the experiment: podcast growth. What they looked at, what metrics actually matter, what they pay attention to, and what most people completely misunderstand about growing a show.

Ben and Jon walk through what got done, what didn’t, and what actually moves the needle when you’re trying to build something new.

Topics covered:

• building and selling PDF products

• low ticket digital product strategy

• Facebook ads, funnels, and landing pages

• messaging and ad hooks that convert

• why most funnels fail early

• podcast growth strategy and metrics

• what to track vs what to ignore

• why execution stalls even for experienced operators

Most people don’t fail because the idea is bad. They fail because they never actually ship.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:50 — Both PDFs are finished…

01:48 — Why Ben stalled vs why Jon stalled

05:58 — The real bottleneck

12:45 — The simplest way to actually sell a PDF

16:35 — Messaging that actually makes people buy

21:45 — Why most Facebook ads and funnels fail early

24:30 — How to take action?

25:46 — Podcast growth: what we actually tracked

32:30 — YouTube collaboration

35:40 — How our growth compares to others

38:43 — What matters vs what doesn’t when growing a show

40:25 — Ninja Creami idea

*Follow us on Social*

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*Facebook* — https://www.facebook.com/LowBarPod

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Topics: digital products, pdf business, information products, podcast growth, make money online, facebook ads, funnels

#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #DigitalProducts #PodcastGrowth #FacebookAds #MakeMoneyOnline #InfoProducts

3 Ways To Make Money In Your Town Nobody Talks About — Ep. 29

Sun, 05 Apr 2026 20:00:13 +0000

Local business ideas and side hustles are everywhere, but most people overlook the easiest opportunities right in their own town or city.

Ben and Jon walk through three local business ideas that can generate real revenue without experience, a big budget, or anything complicated.

They dive into how a local TV ad network works, where you place screens in bars, waiting rooms, and small businesses, then sell ad space to local companies. They also cover building a local email newsletter that aggregates everything happening in your town and monetizes through ads.

Finally, they get into a simple service business helping restaurants fix bad photos that are costing them customers, and how that can turn into a higher value marketing offer.

Topics covered:

• local TV ad network business model

• how to sell ads to local businesses

• building and monetizing a local newsletter

• simple service businesses you can start quickly

• fixing restaurant photos for profit

• how to spot overlooked local opportunities

These are not complicated online businesses. They are simple ideas hiding in plain sight that most people ignore because they are not flashy or new.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — 3 local business opportunities hiding in your city or town

00:52 — The bar TV ad business explained

04:45 — Startup costs and profit breakdown

09:21 — Sales Strategies for Securing Locations

16:45 — Alternative High-Traffic Locations

24:32 — The Local Email Newsletter Model

32:34 — Bundling Local Advertising Services

37:53 — Fixing restaurant photos as a service business

41:26 — Pitching Food Photography and Google Optimization

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

Topics: local business ideas, side hustles, offline business, make money locally, service business, local advertising, newsletter business

She Quit $80K Coaching to Sell $17 Digital Products — Ep. 28

Mon, 30 Mar 2026 12:00:48 +0000

She stepped away from selling $80,000 coaching packages and rebuilt her business around $17 digital courses. Today that simple funnel generates around $80,000 per month.

Cat Howell built an eight figure agency, but after hitting a breaking point she walked away and went through multiple pivots before landing on a simpler model that worked. She shares how that experience changed how she thinks about business, and how emotional state and belief systems directly impact performance.

In this episode, Ben and Jon talk with Cat about both the personal and operational side of that transition. Cat explains how low ticket digital products can scale using Facebook ads, simple funnels, upsells, and strong messaging, and why most people fail when trying to make low ticket offers work.

They also get into the less talked about side of business. How burnout shows up, how internal beliefs affect decisions, and why more revenue does not always lead to better outcomes.

This episode is both a breakdown of a $17 funnel generating $80,000 per month and a real conversation about what it takes to build a business that is actually sustainable.

Topics covered:

• low ticket digital product funnels

• Facebook ads for digital products

• upsells and order bumps

• why most low ticket offers fail

• messaging that drives conversions

• high ticket vs low ticket business models

About Cat Howell:

Cat Howell is known for her work in online advertising and business growth, where she built an eight figure agency in just a few years. She is the founder of The Flow Protocols and the author of Magic Source Codes and Money Magic. Her work focuses on the intersection of emotional state and business performance.

Cat’s Links:

Website: https://cathowell.com

The Flow Protocols: https://shop.theflowprotocols.com

YouTube: https://www.youtube.com/@CatHowell1

Instagram: https://www.instagram.com/cathowell/

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

01:02 — Moving to Australia and Career Transition

05:05 — Mental Breakdown and Transition to Energetics

14:38 — Emotional "Reds and Greens" Theory

17:18 — Reaching "Rock Bottom" and Releasing Materialism

24:38 — Re-emerging with a New Public Identity

29:38 — Transitioning to a Lean, Low-Ticket Business Model

34:33 — Releasing Shame and Finding Community

40:22 — Validating Messaging with Minimum Viable Funnels

41:50 — Strategies for Scaling Low-Ticket Offers

46:15 — The "Golden Era" of Modern Facebook Ads

*Follow us on Social*

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*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

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Topics: digital products, low ticket funnels, Facebook ads, online courses, sales funnels, passive income

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #DigitalProducts #FacebookAds #OnlineBusiness #LowTicket #Mindset

How She Turned $1 Pallets of Books Into $5K on eBay — Ep. 27

Mon, 23 Mar 2026 12:00:01 +0000

Reselling books, liquidation pallets, eBay flipping, and live selling on Whatnot. These online business models turn cheap inventory into real profit when you understand the arbitrage.

Mindi Reinke (https://x.com/hey_mindi) is an eBay book reseller and Whatnot fashion live seller who teaches new entrepreneurs how to start a reselling business. Her reselling journey started with two $1 pallets of school curriculum books from GovDeals. She scanned one book on eBay, saw it listed for $400, and four days later sold it for $375. Those first two pallets turned into $5,000 in about 60 days.

Today she runs a book reselling operation on eBay while building a live selling business on Whatnot. She explains how she evaluates liquidation pallets using ChatGPT, how the Whatnot algorithm rewards chat engagement over sales, and why live selling is still early.

They also get into Goodwill bins (the Hunger Games of reselling), a Costco cold plunge that arrived missing its $3,000 pump, and a personal story about her husband's first responder PTSD and the unexpected path that helped him recover. Find more about that here, https://www.yourguideinside.org/.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:33 — Buying a pallet of books for $1

03:39 — Finding and navigating auction sites

10:33 — Strategies for profitable curriculum books

20:52 — "Live selling" on the Whatnot platform

28:17 — Generating discovery and engagement on Whatnot

32:40 — Top tips getting started and making sales

43:20 — Building a business as a stay-at-home parent

52:55 — Exploring the "Hunger Games" environment of Goodwill bins

56:05 — Seasonal arbitrage failures and lessons learned

59:30 — Using plant medicine to help treat first responder PTSD

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Reselling #Whatnot #eBayReseller #LiquidationPallets #SideHustle #GovDeals

Topics: reselling business, flipping books on eBay, Whatnot live selling, liquidation pallets, GovDeals auctions, online arbitrage, resale business models

How Does This Website Have 95% Profit Margins? — Ep. 26

Mon, 16 Mar 2026 12:00:47 +0000

Most ecommerce businesses fight for 10–20% profit margins. This website runs at 95% margins, generates over $112,000 per year, and is listed for $336,000.

Ben and Jon break down the economics behind buying a high-margin content website and why owning a site like this can dramatically increase ecommerce profitability, cash flow, and business valuation.

They analyze the listing like operators: traffic sources, monetization, website multiples, and how buying online businesses can become a strategic advantage for ecommerce founders. When paired with an ecommerce store, a high-margin content website can create leverage that traditional ecommerce businesses rarely achieve.

The discussion covers website investing, online business acquisitions, passive income websites, and website valuation, along with the real risks that come with buying digital assets.

The episode contrasts the opportunity with a $25,000 Bitcoin ATM passive income pitch that promised $3,000–$5,000 per month but delivered almost nothing. It also dives into a surprising Florida privacy lawsuit targeting an ecommerce brand over a chat widget and the story of a struggling artist on TaskRabbit that reveals one of the episode’s most important business lessons.

This is a real operator breakdown of:

• buying online businesses

• website investing strategies

• passive income websites

• ecommerce profit margins

• website valuation and multiples

• digital asset acquisitions

If you’re interested in buying websites, building ecommerce businesses, or increasing margins through digital assets, this episode explains the math behind the strategy.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:10 — Discussing an RV content site for sale

03:20 — Comparing content site's 95% profit margins to e-commerce

06:45 — The benefit of pairing a content site with an e-commerce business

10:30 — Organic traffic, AI risk, and the YouTube channel's growth potential

13:30 — The Bitcoin ATM passive income story

26:00 — Lawsuits over a live chat widget in Florida

36:09 — TaskRabbit as a side job to earn income?

*Follow us on Social*

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#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #OnlineBusiness #ContentSites #Ecommerce #BuyingOnlineBusinesses #PassiveIncome

The Business of Cracking Pokemon & Sports Card Slabs — Ep. 25

Mon, 09 Mar 2026 12:00:18 +0000

Sports cards and Pokemon cards have become a real side hustle and small business opportunity. From flipping graded cards to cracking slabs and resubmitting for profit, there is serious money in the trading card market. In this episode, Ben and Jon break down whether cracking a graded Pokemon or sports card is a legitimate business model or just calculated gambling. The framework is simple. Buy a graded card at the right price. Improve the condition. Resubmit for a higher grade. Capture the spread. When the gap between grades is wide enough, the math starts to work.

Watching a creator restoring a Pokemon card using professional tools, then zoom out to the real operator question: is there a repeatable system here? They discuss sports cards, Pokemon cards, grading spreads, the growing restoration kit industry, and whether slab cracking can actually scale beyond a hobby.

Then it gets bigger than cards. Ben tells the story of two Michael Jordan rookie cards almost thrown in a dumpster, a Pokemon drop at Costco, and what happened when he tried to teach his 11-year-old the difference between ripping packs and building a business.

They close on a bigger theme: how to train your brain to spot opportunity early and whether more entrepreneurs should be teaching kids how to think like operators before the world teaches them to think like consumers.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:16 — Cracking slabs: what it is and why collectors do it

02:25 — Pokemon crack and clean process

06:10 — Business model of cleaning, fixing and restoring cards

11:53 — Price differences between card grades

16:50 — Two Michael Jordan rookies found

22:10 — Other collectibles to 'crack and clean'

27:17 — Pokemon flip at Costco

28:50 — Teaching an 11-year-old the business of flipping collectibles

33:41 — The driveway carnival idea and kids learning to spot opportunity

48:04 — Should entrepreneurs talk to students at schools?

Follow us on Social

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Facebook — https://www.facebook.com/LowBarPod

https://therewiredmind.cohere.live/about

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #SportsCards #PokemonCards #CrackingSlabs #CardFlipping #SideHustle

This Mindset Coach Explains Your Fear Of Success — Ep. 24

Mon, 02 Mar 2026 13:00:33 +0000

Mindset coaching, hypnotherapy, and the psychology of entrepreneurship. Why fear, self sabotage, and the shift from employee to founder hold most people back from starting or scaling a business.

Valentina DeFerrari is a certified hypnotherapist, former registered nurse, and licensed massage therapist who works with entrepreneurs on the mental blocks stopping them from taking action. She joined Ben and Jon to break down what is actually happening in your brain when you know what you need to do but still cannot make yourself do it.

They get into fear of failure vs fear of success, why procrastination is a nervous system response, how the employee to entrepreneur identity shift trips people up, the difference between dirty fuel and clean fuel motivation, and how to manage your emotional capacity before you burn out.

Find more on Valentina and how you can connect with her:

https://www.instagram.com/therewiredmind_hypnosis

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:15 — What is a Mindset Coach?

03:15 — Valentina's background and purpose

07:22 — How she got to be a certified hypnotherapist

09:14 — Normalizing emotions

10:16 — Fear of failure and success

13:35 — What 'doing the work' means

19:35 — Shifting from employee to entrepreneur or leader

27:45 — Self-esteem and what to do with it

31:30 — What is your why?

38:46 — Finding a mindset coach

48:50 — Setting limits on emotional capacity

*Follow us on Social*

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*TikTok* — https://www.tiktok.com/@lowbarpodcast

#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Mindset #SelfSabotage #BusinessGrowth #Leadership

The Service Business Mistake Everyone Makes — Ep. 23

Mon, 23 Feb 2026 13:00:56 +0000

Service business owners and small business entrepreneurs leave money on the table every single day. Ben's barber cuts hair for Minnesota Vikings players but doesn't use it as marketing. No social proof, no price increases, just missed revenue opportunities.

Some business owners tested the fear. A massage therapist raised prices after Ben coached her and showed the demand would still be there. She did it and saw no decline. A pet supplement business added $10 to every product with zero drop in sales. A Thai restaurant using gift certificates to drive repeat visits. Some operators hesitate when demand proves they can charge more. Others lean into it and grow.

Inside: pricing psychology, surge pricing, mobile premium services, and retention tactics that can help create immediate return visits.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:20 — Renting Rooms in Building for Businesses

06:08 — Raising Prices and Overcoming Fears

12:15 — Brainstorming Revenue Levers To Pull

17:05 — Building a Story

26:50 — Missed Opportunities for Small Businesses

28:18 — Gift Certificate Idea for Repeat Customers

35:43 — Charging Fees Turn People Away?

42:55 — Shiny Object Syndrome

46:20 — Power of Saying 'No'

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Liquidation #Reselling #Ecommerce #SideHustle #OnlineBusiness #FlippingBusinesses

4 Side Hustle Ideas from The Side Hustle Expert Nick Loper — Ep. 22

Mon, 16 Feb 2026 13:00:20 +0000

Nick Loper has interviewed more side hustlers than anyone alive. 700 episodes, 24 million downloads, and today he shares the business ideas that blew his mind the most.

Nick, Jon, and Ben look at side hustles you've never heard of: turning free items into premium products, memberships that help people do chores they already hate, everyday commodities repositioned as luxury goods, and real estate plays that require almost zero money down.

Nick also reveals how his podcast generates $10-20k per month in sponsorships, where he finds the most interesting entrepreneurs to interview, and why he thinks public domain content is massively underrated. If you think all the good business ideas are taken, you need to hear these stories.

Find Nick Loper at https://www.sidehustlenation.com/ and get your curated playlist at hustle.show

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:15 — The Side Hustle Guy

01:48 — Favorite side hustle story

04:20 — Side hustle using public domain radio shows

13:57 — Postcard advertising model

22:41 — Luxury firewood business

28:00 — Waiter to Glamping Millionaire

32:50 — The Side Hustle Show

34:57 — Sponsorship revenue from The Side Hustle Show

47:16 — Finding guests for episodes

*Follow us on Social*

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*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #SideHustle #NickLoper #BusinessIdeas #OnlineBusiness #PassiveIncome

How He Makes Money Flipping Costco and Amazon Returns — Ep. 21

Mon, 09 Feb 2026 13:00:10 +0000

Shannon Jean is back, and this time he is screen sharing liquidation auctions and walking through exactly what he buys, what he skips, and why. Ben and Jon watch in real time as deals close, from pallets of appliances selling for a fraction of retail to seasonal inventory being liquidated for pennies on the dollar.

Shannon breaks down his sourcing strategy in detail. How to evaluate manifests, calculate landed costs including freight, and spot boring high margin products most people ignore like toilets, hinges, and lighting fixtures. He explains how buyers move bulk inventory fast by working with contractors and local buyers, and why relationships matter more than platforms.

He also shares real outcomes from his mastermind, including operators who scaled from small flips into physical resale businesses and others who pulled five figure profits from single pallets by buying the right inventory at the right price.

Find Shannon Jean's Mastermind at https://shannonjean.com/mastermind

Find Shannon Jean's Auction Starter Guide at https://shannonjean.com/auctions

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:30 — Shopping with Shannon at Costco

11:30 — Figuring out Shipping

13:48 — Ace Hardware and Target Shopping

15:20 — How Niche Should I Go?

19:50 — How Shannon Would Resell Kohler Products

22:45 — Government Auctions: Helicopters, Planes, and Vehicles

26:40 — Seasonal vs Quick Flips

29:50 — How Jim Made $15K on Door Hinges

33:55 — When Deals Go Wrong: Problem Solving for Profit

38:55 — Creating an Uncommon Life Through Reselling

41:34 — What's Your Noble Cause?

50:05 — Small Systems vs Big Goals: The Experiment Mindset

Follow us on Social

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#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Liquidation #Reselling #Ecommerce #SideHustle #OnlineBusiness #FlippingBusinesses

Service Business Ideas No One Is Doing (But Should Be) — Ep. 20

Mon, 02 Feb 2026 13:00:33 +0000

Ben was cleaning his grill and had a simple thought: I would pay someone $200 right now to do this for me. That sparked a conversation about service businesses built around convenience, not complexity.

This episode explores low barrier service business ideas hiding in everyday frustration. Businesses that require little startup capital, no inventory, and no special skills. Some are seasonal. Some are recurring. All are based on solving problems people already want handled. The discussion covers pricing, logistics, and why boring services often outperform clever ideas.

If you want a side hustle or a way to make extra income without complicated operations, this episode will change how you think about opportunity.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

01:31 — Flossing Drive Thru

05:07 — Home Garden Manager

12:55 — Garage Sale Service

17:35 — Appointment Sitter

23:56 — Rent a Hank Hill

26:22 — Renting Chickens

33:25 — Goats for Rent

39:46 — RV Try Before You Buy

*Follow us on Social*

*Instagram* — https://www.instagram.com/lowbarpod/

*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast

#ServiceBusiness #SideHustle #LocalBusiness #SmallBusinessIdeas

She Runs an Amazon Business Without Physical Products — Ep. 19

Mon, 26 Jan 2026 13:00:57 +0000

Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience.

Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork.

The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output.

If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:18 — What is Fiction Profits Academy (FPA)?

02:05 — Fiction outsell non-fiction?

06:41 — Focusing on readers in fiction genres

13:48 — Using ghostwriters and AI to write books

25:49 — Importance of book title, cover, and description

36:38 — Income sources: Kindle Unlimited page reads

39:18 — Difference between high-earning and average students

44:53 — Exiting the business

52:16 — Scaling the business as it grew

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

Psychology Tricks Behind OF’s $5B Business — Ep. 18

Mon, 19 Jan 2026 13:00:55 +0000

In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.

Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.

If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

01:15 — The C.A.S.H. Framework

03:15 — Access, scarcity, and controlled availability

13:50 — Guilt Follow-Up and Personal Connection

22:34 — Savior Complex

25:50 — Milestones/Birthday Tactics

33:50 — Why these tactics work outside OF

40:30 — The Countdown

51:05 — Hierarchy and Achievement Status

*Follow us on Social*

*Instagram* — https://www.instagram.com/lowbarpod/

*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

This Guy Shares the $20K/Month Skill No One Talks About — Ep. 17

Mon, 12 Jan 2026 13:00:26 +0000

High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?

Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?

Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.

Find out more about Kayvon Kay here — https://www.kayvon.com/

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — Joys of remote closing

01:20 — What is a closer?

05:45 — Closing vs traditional sales roles

12:15 — Do the hardwork and invest

25:27 — Don't shoot so low

31:20 — Will you do the work?

39:30 — Wealth Triangle

43:30 — Changes in closing

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Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

We Built 75 Hard for Business (Should We Do It?) — Ep. 16

Mon, 05 Jan 2026 13:00:06 +0000

This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.

Business 75 Hard rules:

1. Daily ask — One direct revenue ask every day

2. Daily content — Post one piece of content every day on one channel

3. Stimulus free time — Intentional thinking time with no inputs

4. Track one KPI manually — On paper, every single day

5. Daily business cleanup — Remove friction and loose ends

6. Daily uncomfortable ask — Reach out to people who can move your business forward

What Business 75 Hard can produce in the 75 days:

75 asks more than most founders do in years

75 content posts that sharpen your thinking

75 uncomfortable asks that force breakthroughs

75 KPIs that remove guesswork

75 cleanups that systemize your business

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg

Timestamps:

00:25 — What is Andy Frisella's 75 Hard

11:50 — Idea to start Business 75 Hard

16:21 — Daily Ask

20:45 — Daily Content

27:55 — Stimulus-Free Time

35:16 — Track One KPI

41:15 — Daily Business Cleanup

44:53 — Daily Uncomfortable Ask

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*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

The 19-Day Delusion: The Business of New Year’s Resolutions — Ep. 15

Mon, 29 Dec 2025 13:00:08 +0000

New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior.

Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year.

This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 The economy built on New Year’s optimism

03:50 Why most resolutions fail by day 19

07:35 How apps know exactly when users quit

12:20 Vision boards and packaged motivation

17:10 Shock bracelets and forced habit change

22:40 Dry January and diet challenges explained

28:35 The real business behind self improvement

34:20 How this model applies to ecommerce

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

The Billion Dollar Business of Lying to Children — Ep. 14

Mon, 22 Dec 2025 13:00:48 +0000

Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie.

Let's get to 100k subscribers so Ben can be Santa next year!

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to.

Timestamps:

00:12 — Christmas rant

03:01 — Thanksgiving and Christmas in America compared to Australia

08:12 — The "Santa Industrial Complex"

12:44 — Christmas photos with Santa

18:52 — Digital Santa manipulation

26:26 — Reindeer rentals are real?

34:50 — New business ideas for Christmas?

*Follow us on Social*

*Instagram* — https://www.instagram.com/lowbarpod/

*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

BK Might Buy a Business (Here's What He’s Looking At) — Ep. 13

Wed, 17 Dec 2025 13:00:34 +0000

Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews.

Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business.

Finally, Ben reveals his big vision. Which one would you buy?

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code *LOWBAR* for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:11 — Considering buying a business

01:05 — Warning about buying a business

02:31 — First buying option

11:39 — Second buying option

26:44 — Third buying option

37:06 — Plan to launch new store

39:24 — The final factor in the decision

50:33 — Buy PDF Business for 13 mil?

Follow us on Social

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Facebook — https://www.facebook.com/LowBarPod

The FAKE Framework: Marketing Secrets from OF's $5B Revenue — Ep. 12

Mon, 15 Dec 2025 13:00:06 +0000

This is a wild episode where the discussion focuses on a surprising source of business tactics: OF. The platform made $5 billion last year selling content that's free everywhere else.

The secret? Community, perceived access, and personalization driven by unscalable efforts and a detailed CRM.

Jon and Ben walk through the "FAKE" framework: Feedback, Access, Knowledge, and Exclusive. Tactics covered include: charging for personal critiques (the "Basic Rating Service" ), offering rush delivery or bulk discounts as upsells, using recurring subscriptions that rely on customer forgetfulness, and batch recording personalized voice and video messages for direct connection.

The true gold is the CRM: creators track an astonishing amount of data points on users to hyper-personalize interactions, from job titles and income to emotional triggers and spending patterns. The takeaway for your business is simple: collect data and use it for good.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Timestamps:

00:00 — OF Revenue and Strategy Overview

03:57 — The F.A.K.E. Framework Introduction

06:16 — Tiered Feedback/Rating Upsells

16:01 — Comparison and Retention Tactics

19:40 — Live Reaction Upsell

22:58 — Bulk Discounts and Rush Delivery

25:30 — Recurring Subscription Model (Unlimited Service)

29:20 — Automated Messages

43:40 — CRM Data

54:35 — Exclusivity and Systemization

1:04:00 — Scarcity Offer

Follow us on Social

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Facebook — https://www.facebook.com/LowBarPod

How Going Above And Beyond Creates Customers For Life — Ep. 11

Wed, 10 Dec 2025 13:00:33 +0000

Going above and beyond in business is one of the simplest ways to stand out, but almost nobody does it. Ben and Jon break down real examples from ecommerce, online business, and service businesses that prove doing unscalable work can create customers for life. If you run a business, work in ecommerce, or want to grow through word of mouth instead of paid ads, this conversation is a blueprint you can use today.

They dive into the psychology of customer loyalty, the power of personal follow up, how great operators remove friction for customers, and why automated messages never replace a real human connection. Ben shares the full story behind the golf simulator “box” concept and how small, unexpected touches create repeat buyers. Jon breaks down the simple practice that almost every business ignores but could instantly use to raise retention and reviews.

This is a tactical, practical episode on customer experience, retention, and operator mindset, told through real stories, real failures, and real wins.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

0:00 — Unscalable work that actually scales your business

1:07 — Why customers do not use the products they buy

3:10 — The golf simulator box concept

9:12 — The power of follow up calls in any business

13:30 — Unscalable strategy: implementing software for free

16:46 — Handling customers during emotional moments

22:40 — Preventing negative word of mouth before it happens

28:50 — Tools for creating personal video messages

38:08 — First Form's extreme approach

Follow us on Social

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Facebook — https://www.facebook.com/LowBarPod

https://opensea.io/collection/veefriends-series-2

Gary Vee Was Right: The VeeFriends Creator Opportunity — Ep. 10

Mon, 08 Dec 2025 13:00:18 +0000

Entrepreneurship and the creator economy collide as Ben and Jon dig into the real leverage behind Gary Vee's VeeFriends. This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed.

Ben explains why creator backed IP has real staying power, how audience trust becomes a business asset, and why Gary’s early moves were a preview of where the internet is going. Jon pushes on the practical side of it and why most creators never make the jump from content to long term ownership.

This is a breakdown of creator led IP, attention arbitrage, and the gaps that still exist for people who understand where value migrates online. No hype. No slogans. Just the real operator angle on what Gary actually built.

If you like conversations that reveal how online businesses and creator brands actually work, this episode is worth your time.

Who is your favorite character?

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Timestamps:

00:00 – BK and his VeeFriends belief

03:25 – How VeeFriends got started

06:26 – Is this just the start?

13:45 – Were you into him?

21:35 – You don’t have to be an expert to build it

23:00 – How to start and create content

29:30 – Will it all be AI?

34:05 – What would Gary say?

Follow us on Social

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Facebook — https://www.facebook.com/LowBarPod

We Can’t Stop Seeing Arbitrage Everywhere — Ep. 9

Wed, 03 Dec 2025 13:00:45 +0000

Entrepreneurship, money, and online arbitrage. That is the center of this episode as Ben and Jon break down the obvious opportunities hiding in plain sight. If you like conversations where operators spot gaps, flip markets, and reverse engineer how businesses really work, this one hits directly.

In this episode, Ben and Jon go deep on arbitrage thinking. Not business school theory. Real world ideas that show up when you understand how markets behave. They unpack price gaps in local markets, the spread between online and offline demand, labor arbitrage, Costco liquidation opportunities, information asymmetry, and why arbitrage is everywhere once you learn to recognize it. This is operator brain turned all the way up.

You will hear the plays they would run if they had to start over, the opportunities that are so obvious it feels stupid not to pursue them, and why most people walk right past them because they are waiting for permission. If you enjoy seeing the matrix inside business, this is the episode that flips the switch.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — Would you flip these tickets?

05:12 — The local market arbitrage

07:35 — Would you flip these tickets?

14:25 — BK has an idea for Taylor Swift

17:05 — Liquor Drops — Jon’s stash

25:05 — Low Bar Challenge — Join?

28:15 — AI Arbitrage Challenge — Would you do it?

35:00 — The market is the market

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

The Crazy Business Behind Kick Streaming — Ep. 8

Mon, 01 Dec 2025 13:00:35 +0000

BK stumbled down a rabbit hole watching his favorite Call of Duty streamer and discovered an entire economy of people making money by streaming mundane and bizarre aspects of their lives. Kick is a streaming platform disrupting Twitch with a 95/5 revenue split instead of 50/50, and creators are cashing in.

In this episode, BK and Jon take on a wild tour through Kick. Full Moon parties in Thailand. Food trucks in Baltimore. People working out at gyms. High stakes slot machines with thousands per spin. Even someone sleeping on camera with 1,500+ viewers watching.

The fascinating part? Almost everyone is doing something they'd do anyway. They just turned on a camera and started making money.

The second half shifts to business applications. Could you stream your entire workday? Build a product live? Run consulting sessions with audience participation? Record your podcast? The barrier to entry is literally just your phone camera.

Whether you think this is genius or insane, one thing is clear: there's a growing creator economy around documenting what you're already doing. Getting started has never been simpler and the barrier to entry has never been lower.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

*Sponsor:*

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Timestamps:

00:00 - Intro

00:40 - What is Kick?

03:04 - What did BK and Jon find so fascinating on Kick?

27:20 - Business Ideas: How you can use Kick

31:15 - How would BK and Jon use Kick?

38:40 - Can you use the SWEAT framework for this? (from Episode 2)

42:50 - How will they find you on Kick?

46:10 - Final Thoughts: Would you just turn on your camera and record?

Follow us on Social

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Facebook — https://www.facebook.com/LowBarPod

The Mad Scientist Behind Wild Business Models — Ep. 7

Wed, 26 Nov 2025 13:00:10 +0000

Business, entrepreneurship, online business ideas, and money — that’s where this conversation with Nick Eubanks lives. Nick is the Vice President of Owned Media @ Semrush and one of the sharpest operators in the business world.

In this episode, Nick unpacks how he thinks, why he spots business models no one else sees, and how a simple mindset shift turned into a $100K per month opportunity. If you’re obsessed with entrepreneurship, this is one of those rare conversations that snaps your brain into a higher gear.

Nick walks through the money traumas entrepreneurs don’t admit, the weird niches he's fascinated by, how he steals proven business models from one industry and ports them into another, and why every talk with him leaves us feeling like we’re not doing enough. This is pure operator-to-operator energy. No guru fluff, no theory, just how real business thinkers see the world.

If you like smart people thinking out loud about business, this is as close to a cheat code as it gets.

Find Nick at https://x.com/nick_eubanks

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

How We’re Actually Going to Grow This Podcast — Ep. 6

Mon, 24 Nov 2025 13:00:00 +0000

Business, entrepreneurship, audience growth, and pure operator chaos. In this episode, Ben and Jon sit down and map out how they plan to grow Low Bar Podcast, from the smartest ideas to the dumbest experiments they’re absolutely going to try anyway. This is not advice. It is two friends openly scheming about how to take a show from “good” to “everywhere.”

They talk through paid ads, referral loops, niche content traps, algorithm bets, wild format ideas, the stuff they know will work, the stuff they know probably won’t, and the things they want to try just because it sounds fun. If you’ve ever wondered what the inside of a creator strategy meeting actually sounds like when nobody is pretending to be a guru, this is it.

This episode is honest, unserious, and full of real operator thinking. Nothing polished. Nothing staged. Just the actual plan to grow the show you’re watching.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Timestamps:

00:00 — Intro

01:45 — Steal Their Audience Ad Campaign

10:02 — Audience Referral Program

19:30 — Arbitrage Challenge

25:30 — Controversy Clip Factory

30:25 — Listener Bounty Program

35:00 — Micro-Influencer Remix/Stitch Strategy

41:35 — Reddit/Forum Organic Outreach

49:02 — YouTube Collaborator Function

54:40 — Live Content Stream

58:23 — Which do Jon and BK choose to do?

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

Where's Your Ethical Bar in Business? — Ep. 5

Wed, 19 Nov 2025 13:00:14 +0000

Business, entrepreneurship, money, and ethics collide when Ben and Jon break down where successful entrepreneurs actually draw the line in their business decisions. This conversation is raw, direct, and loaded with real world examples people never admit publicly.

From OnlyFans challenges to overseas labor, nothing is off limits. This is not moral posturing. It is two entrepreneurs walking through the decisions real founders face and the ethical bar they set for themselves in business.

What would you do for money? What wouldn’t you do even if the market rewarded it? And where does the idea of ethics even come from when every entrepreneur is constantly balancing incentives, responsibility, family, risk, and survival?

This episode is a deep dive into how operators think about the gray areas, what they refuse to touch, and what they believe is fair game in the real world of entrepreneurship.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:20 — OnlyFans / Adult Content

02:30 — Magic Mushrooms / Psychedelics

05:50 — Catfishing With AI

09:55 — Kid Influencers for Sales

15:00 — Rage-Bait Political Content

18:30 — Repackaging Free Information Into Paid Courses

22:32 — Buying Fake Reviews / Testimonials

26:52 — Using Bots to Buy & Resell Scarce Items

29:55 — Artificial Scarcity (fake timers, “only 3 left”)

33:56 — Hiring Overseas Labor

39:05 — Selling Knockoff or Counterfeit Goods

44:15 — Affiliate Marketing Products You Haven’t Used

48:45 — MLMs & Being at the Top of the Pyramid

52:00 — Payday Loans / Predatory Lending

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

The Untapped Business Hiding in Costco’s Returns — Ep. 4

Mon, 17 Nov 2025 13:00:00 +0000

Liquidation flipping is one of the simplest online business models most people overlook. In this episode, Ben Knegendorf and Jon Warren sit down with Shannon Jean — a serial entrepreneur who’s built multiple seven figure businesses and now dominates the liquidation and closeout game.

Shannon breaks down the entire process step by step: how liquidation auctions actually work, where to find deals from retailers like Costco and Target, how to price inventory using data (not emotion), and why “boring products” often make the most money. He also shares real examples from his mastermind — including people turning $2K into $10K flips and building six-figure resale operations from their garages.

Whether you’re in ecommerce, dropshipping, or just want to build a scrappy side business, this episode is a crash course in turning excess inventory into cash.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Find Shannon Jean's Auction Starter Guide at https://shannonjean.com/auctions

Find Shannon Jean's Mastermind at https://shannonjean.com/mastermind

Sponsor:

The only sponsor today is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Timestamps:

00:16 - How to get started in the liquidation game

05:40 - What liquidation deals really are and where to find them

10:23 - Step-by-step: how the liquidation process actually works

17:44 - Live walkthrough of real auction sites

23:10 - The categories Shannon avoids and the ones he loves

33:33 - How liquidation and dropshipping overlap

41:49 - Where to sell: inside Shannon’s Reseller Mastermind

51:30 - The biggest misconceptions Shannon has seen in the industry

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We Tried the PDF Business Everyone’s Talking About — Ep. 3

Wed, 12 Nov 2025 13:00:59 +0000

Everyone online is suddenly selling PDFs and calling it “digital dropshipping.”

Supposedly, people are making $4,000 a day selling AI written guides, Notion templates, and checklists. So we decided to pull it apart and see what’s actually real.

Ben and Jon break down how this trend started, who’s really making money, and why “digital dropshipping” is just the same old info business wearing new clothes. They build and price out their own PDF products live, debate if the margins are worth the hype, and pick which idea they’d actually launch to test it.

No fluff, no gurus, no screenshots of Stripe accounts — just two operators figuring out if this new wave of online business is legit or nonsense.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 - Introduction: PDF dropshipping ads everywhere — is it viable or bullshit?

05:45 - Jon's first idea: Business startup PDF

10:25 - Ben's first idea: Bitcoin for Beginners PDF

13:10 - Jon's second idea: Dad PDF

17:54 - Ben's second idea: SEO Blueprint PDF

20:33 - Jon's third idea: Better husband PDF

24:18 - Ben's third idea + bonus ideas: SWEAT Framework PDF, Monetary Policy, PDF Business Model, Step Parenting PDF

38:50 - Decision time: Who will pick what? The challenge begins! Find out in a future episode how Jon and Ben did with their picks.

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This Guy Gambles $100 a Day and Accidentally Built a Business — Ep. 2

Mon, 10 Nov 2025 13:00:30 +0000

We found a guy making content in five minutes a day that averages 250K views per short.

He’s betting $100 every single day — blackjack, scratch offs, sports bets, prediction markets — and somehow built an audience that’s worth way more than the money on the table.

Ben and Jon break down why the gambling isn’t the business, the audience is, and how “The Casino King” created a perfect daily content loop.

Then Ben unveils his SWEAT Framework — Stakes, Wrapped, Effortless, Audience driven, Trackable — the five part system behind viral short form content.

From $100 flips and one minute SEO challenges to a public “Ask for a Discount” confidence series, they dissect what makes content addictive and what ideas could actually work in real life.

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

If you like this episode, subscribe to the channel, leave a review, and share it with someone who actually loves business.

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who actually loves business.

Timestamps:

00:00 - Introduction: Casino King example — gambling $100/day averaging 250K views per short

05:04 - The SWEAT Framework: Stakes, Wrapped, Effortless, Audience driven, Trackable explained

14:52 - Brainstorming examples: "Will It Blend," GeoGuessr, and hot ball experiments

21:07 - Bad ideas that failed the framework: Flipping items, diet challenge, flash sales

24:18 - Good ideas evaluated: Starting a business series (Grade B), Finding keywords daily (Grade A-)

38:08 - Best idea: Daily discount asking challenge inspired by Noah Kagan (Grade A)

45:35 - Monetization strategies and challenge to audience to try the framework

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He Makes $100K a Year Selling Camel Meat Online (Genius or Insane?) — Ep. 1

Mon, 10 Nov 2025 13:00:13 +0000

A guy is making $10K a month selling camel meat online. 63% margins, no ads, and wild products like ostrich and kangaroo. Ben and Jon break it down and ask the question: Is this insane, or one of the smartest ecommerce niches we have ever seen?

They dive into how strange ideas like this actually work, from supply chains to marketing psychology, and why going deep into a weird niche often beats chasing broad trends.

Then they find a print on demand candle business doing 76% margins in 10 hours a week. B2B candles, subscription boxes, and a few ideas that probably should not exist but somehow make real money.

Would we buy them? How would we grow them? What is the real play here?

Business is simple. People are lazy.

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor

Sleep like you’re dead (in a good way).

Grab yours at SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 - The bar is low (and so is this business)

00:18 - The 300K camel meat dropshipping store

06:00 - Kangaroo steaks, beaver burgers, and chaos

15:00 - The 76% margin candle business

20:30 - What we would do differently

32:00 - Would you buy this and what is next

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Facebook — https://www.facebook.com/LowBarPod