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        <title>Enterprise Eyeballs: Innovative B2B Marketing Stories</title>
        <link>https://redcircle.com/shows/enterprise-eyeballs</link>
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        <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
        <itunes:summary>Earn more eyeballs for your business. Discover absurdly innovative strategies and entertaining stories from elite B2B sales, marketing, and business leaders.

Presented by: Incentive Pilot

Hosted by: Andrew Phelps</itunes:summary>
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        <description><![CDATA[<p>Earn more eyeballs for your business. Discover absurdly innovative strategies and entertaining stories from elite B2B sales, marketing, and business leaders.</p><p>Presented by: Incentive Pilot</p><p>Hosted by: Andrew Phelps</p>]]></description>
        
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            <itunes:name>Andrew Phelps | Incentive Pilot</itunes:name>
            <itunes:email>andrew@incentivepilot.com</itunes:email>
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                <itunes:title>The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald</itunes:title>
                <title>The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald</title>

                <itunes:episode>22</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.</p><p><br></p><p>Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.</p><p><br></p><p>In this episode: </p><p>➤ Key tips on how to avoid common mistakes that kill channel relationships </p><p>➤ How to get your IPP (Ideal Partner Profile) right on the first try</p><p>➤ Bridge the gap between sales and marketing</p>]]></description>
                <content:encoded>&lt;p&gt;Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode: &lt;/p&gt;&lt;p&gt;➤ Key tips on how to avoid common mistakes that kill channel relationships &lt;/p&gt;&lt;p&gt;➤ How to get your IPP (Ideal Partner Profile) right on the first try&lt;/p&gt;&lt;p&gt;➤ Bridge the gap between sales and marketing&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 22 Nov 2022 14:30:00 &#43;0000</pubDate>
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                <itunes:title>The Power of Thought Leadership Events for Your Channel | Matt Solomon</itunes:title>
                <title>The Power of Thought Leadership Events for Your Channel | Matt Solomon</title>

                <itunes:episode>21</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Get the most out of your virtual event, while getting attention for your business</p><p><br></p><p>A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky.</p><p><br></p><p>In this episode:</p><p>➤ Vendor sponsorships help get prestigious speakers for your event</p><p>➤ Knowing your audience demographics is vital in choosing your speaker</p><p>➤ Having an industry leader as a moderator brings diversity to the event panel</p>]]></description>
                <content:encoded>&lt;p&gt;Get the most out of your virtual event, while getting attention for your business&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ Vendor sponsorships help get prestigious speakers for your event&lt;/p&gt;&lt;p&gt;➤ Knowing your audience demographics is vital in choosing your speaker&lt;/p&gt;&lt;p&gt;➤ Having an industry leader as a moderator brings diversity to the event panel&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 08 Nov 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>Incentive Pilot Gives Us Back Our Mondays | Andrew Phelps</itunes:title>
                <title>Incentive Pilot Gives Us Back Our Mondays | Andrew Phelps</title>

                <itunes:episode>20</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>The world&#39;s simplest way to track and reward business outcomes is through gamification.</p><p><br></p><p>We are flipping the script with this episode as the CEO of Incentive Pilot, Andrew Phelps, takes the guest seat. Andrew tells us how Incentive Pilot will streamline your contest while delivering its promise to consumers and operations - all while saving you time.</p><p><br></p><p>In this episode:</p><p>➤ How gamification is a way to boost sales and track ROI</p><p>➤ Three must-have keys for gamification success</p><p>➤ Why running a bad incentive program is worse than no program</p>]]></description>
                <content:encoded>&lt;p&gt;The world&amp;#39;s simplest way to track and reward business outcomes is through gamification.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We are flipping the script with this episode as the CEO of Incentive Pilot, Andrew Phelps, takes the guest seat. Andrew tells us how Incentive Pilot will streamline your contest while delivering its promise to consumers and operations - all while saving you time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ How gamification is a way to boost sales and track ROI&lt;/p&gt;&lt;p&gt;➤ Three must-have keys for gamification success&lt;/p&gt;&lt;p&gt;➤ Why running a bad incentive program is worse than no program&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 25 Oct 2022 13:00:00 &#43;0000</pubDate>
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                <itunes:title>Growing your business through events | Jonathan Kazarian</itunes:title>
                <title>Growing your business through events | Jonathan Kazarian</title>

                <itunes:episode>19</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Events are the purest form of human to human connection. Technology is the facilitator of the event that allows people to be people. </p><p>Accelevents is a next-generation event platform for in-person, virtual, &amp; hybrid events. Founder and CEO, Jonathan Kazarian, tells us about everything from event startup to the constant content and business growth gained after the event. Accelevents has created a culture around customer experience with a response chat support time of 26 seconds! From 2019 - 2020, Accelevents went from $375k in revenue to $3.4 million. Tune in to learn more about this enterprise grade solution.</p><p><br></p><p>In this episode:</p><p>➤  Events can build an ecosystem by being the source of community</p><p>➤ Learn the gaps in event tech that can cause failed events by the organizer</p><p>➤ Tips on how to vet and prepare your speakers and the importance of doing so</p>]]></description>
                <content:encoded>&lt;p&gt;Events are the purest form of human to human connection. Technology is the facilitator of the event that allows people to be people. &lt;/p&gt;&lt;p&gt;Accelevents is a next-generation event platform for in-person, virtual, &amp;amp; hybrid events. Founder and CEO, Jonathan Kazarian, tells us about everything from event startup to the constant content and business growth gained after the event. Accelevents has created a culture around customer experience with a response chat support time of 26 seconds! From 2019 - 2020, Accelevents went from $375k in revenue to $3.4 million. Tune in to learn more about this enterprise grade solution.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤  Events can build an ecosystem by being the source of community&lt;/p&gt;&lt;p&gt;➤ Learn the gaps in event tech that can cause failed events by the organizer&lt;/p&gt;&lt;p&gt;➤ Tips on how to vet and prepare your speakers and the importance of doing so&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 11 Oct 2022 13:30:00 &#43;0000</pubDate>
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                <itunes:title>Create lasting change by putting ideas into motion | Carla Howard</itunes:title>
                <title>Create lasting change by putting ideas into motion | Carla Howard</title>

                <itunes:episode>18</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>If an idea can change the way we see a problem, can you imagine what it could do to a problem?</p><p><br></p><p>Carla Howard, Founder of The Professional Woman’s Mentor, LLC, is a master of change management and alignment. Listen to this powerhouse woman behind some of the most successful change management projects as a Chief Dream Enabler and Change Strategist Consultant.</p><p><br></p><p>In this episode:</p><p>➤ Carla’s passion can help you go from where you are today to where you want to be</p><p>➤ Generate more engagement in the b2b world with vulnerability</p><p>➤ Carla Howard breaks down her course that helps people “Get Paid From the Stage!”</p>]]></description>
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                <pubDate>Tue, 27 Sep 2022 13:30:00 &#43;0000</pubDate>
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                <itunes:title>Inbound marketing can help you take your business full circle - from lead to sale | Jen Spencer</itunes:title>
                <title>Inbound marketing can help you take your business full circle - from lead to sale | Jen Spencer</title>

                <itunes:episode>17</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Inbound Marketing is probably the best thing you probably never heard of.</p><p>Smartbug Media is an intelligent inbound marketing company whose CEO, Jen Spencer, reveals the ins and outs of the inbound methodology. Smartbug Media is HubSpot&#39;s partner of the year and Klayvio Master Elite.</p><p>If you are new to inbound marketing, this episode will set you up with a foundation to learn so much more!</p><p><br></p><p>In this episode:</p><p>➤ The role of the inbound marketer is simple - bring visibility to your business using content</p><p>➤ The experience factor of Smartbug Media&#39;s team of tech, content, and social strategists gives an edge over the client&#39;s competitors</p><p>➤ How does Smartbug Media fill its funnel? Learn what is needed to make sure a channel partnership is successful</p>]]></description>
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                <pubDate>Tue, 13 Sep 2022 13:30:00 &#43;0000</pubDate>
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                <itunes:title>Frustrations of the B2B world are laughable | Tim Davidson</itunes:title>
                <title>Frustrations of the B2B world are laughable | Tim Davidson</title>

                <itunes:episode>16</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>B2B doesn&#39;t have to be boring.</p><p><br></p><p>The Senior Director of Marketing at Directive - The Customer Generation Agency for Software Companies, Tim Davidson, created hilarious videos about the B2B marketing world. Listen to Tim&#39;s insights into how powerful and effective humor can be.</p><p><br></p><p><br></p><p>In this episode:</p><p><br></p><p>➤ The science behind edutainment-style content</p><p>➤ Learn why Tim is convinced creating content is more valuable than investing in stocks</p><p>➤ How creating funny content turns connections to relationships with the value extracted from it</p>]]></description>
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                <itunes:title>Why do smart marketers fail? | Tim Parkin</itunes:title>
                <title>Why do smart marketers fail? | Tim Parkin</title>

                <itunes:episode>15</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Market for what your customers expect, not what they want.</p><p><br></p><p>Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.</p><p><br></p><p>In this episode:</p><p>➤ The journey of how a magician and software engineer became the perfect combination for a marketer</p><p>➤ The science behind marketing makes it a process more than a creative art</p><p>➤ Why you should get marketing ideas from sales, customer service, even HR</p>]]></description>
                <content:encoded>&lt;p&gt;Market for what your customers expect, not what they want.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ The journey of how a magician and software engineer became the perfect combination for a marketer&lt;/p&gt;&lt;p&gt;➤ The science behind marketing makes it a process more than a creative art&lt;/p&gt;&lt;p&gt;➤ Why you should get marketing ideas from sales, customer service, even HR&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 16 Aug 2022 13:30:00 &#43;0000</pubDate>
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                <itunes:title>Optimize your content to maximize domain traffic | James Scherer</itunes:title>
                <title>Optimize your content to maximize domain traffic | James Scherer</title>

                <itunes:episode>14</itunes:episode>
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                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
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                <itunes:title>Enhancing development in the workplace one game at a time | Blair Bloomston</itunes:title>
                <title>Enhancing development in the workplace one game at a time | Blair Bloomston</title>

                <itunes:episode>13</itunes:episode>
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                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
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                <pubDate>Tue, 26 Jul 2022 13:30:00 &#43;0000</pubDate>
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                <itunes:title>Internet currency gets tokenized | Brice Peressini</itunes:title>
                <title>Internet currency gets tokenized | Brice Peressini</title>

                <itunes:episode>12</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Understanding the language of Web3</p><p><br></p><p>Brice Peressini has a background in finance and trading and is passionate about Blockchain technologies&#39; applications. This web3 and crypto enthusiast will make you curious of why he compares the currency of the internet to &#34;The mid &#39;90s of the internet.&#34;</p><p><br></p><p>In this episode:</p><p>➤ The opportunity of tokenizing assets is limitless</p><p>➤ Learn how each link is created to form the Blockchain network</p><p>➤ Creating an NFT for your business/brand can form a community</p>]]></description>
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                <pubDate>Tue, 12 Jul 2022 13:30:00 &#43;0000</pubDate>
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                <itunes:title>Combining opposites is the power formula of tech marketing | Amelia Paro</itunes:title>
                <title>Combining opposites is the power formula of tech marketing | Amelia Paro</title>

                <itunes:episode>11</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Know just enough tech jargon to make you dangerous in sales and marketing.</p><p><br></p><p>Kaseya&#39;s Director of Channel Development, Amelia Paro, is a cybersecurity and channel sales expert. She takes us on a journey through her trials and errors in sales and marketing in tech. Tune in to find out why a post-mortem meeting can improve the odds of your success!</p><p><br></p><p>In this episode:</p><p>➤ Combining something that people know with something they don&#39;t is a big power formula</p><p>➤ Experiment when marketing can help create a better message for your business</p><p>➤ Learn how a golf tournament became a startup&#39;s most prominent lead generator</p>]]></description>
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                <pubDate>Tue, 05 Jul 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>Incentive programs that create excitement in sales | Mark McKeever</itunes:title>
                <title>Incentive programs that create excitement in sales | Mark McKeever</title>

                <itunes:episode>10</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Design incentive programs with intention</p><p>Mark McKeever is an entrepreneur, investor, and advisor for McKeever Advisory. Mark shares his extensive experience in sales, marketing, strategy, and operations as a former COO and Co-owner of MicroAge.</p><p>In this episode:</p><p>➤ Learn why incentive programs should outpace standard sales cycles</p><p>➤ The incentive process should include: Planning, taking control, and don&#39;t ignore corporate culture</p><p>➤Create a Win-Win profitable incentive program for all departments - company-wide</p>]]></description>
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                <pubDate>Tue, 03 May 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>How to amplify your marketing message exponentially | Connor Dube</itunes:title>
                <title>How to amplify your marketing message exponentially | Connor Dube</title>

                <itunes:episode>9</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Be the curious person in the room, not the smartest.</p><p><br></p><p>Connor, &#34;The Content King&#34; Dube, is a B2B Marketing Advisor and mastermind of social selling and content marketing. He is a student of the game, and business is his sport. Tune in to learn why consistency and having a brand are the most important of all secret sauces of marketing to sell.</p><p><br></p><p>In this episode:</p><p>➤ How to deliver a great experience when prospects buy or are ready to buy</p><p>➤ Achieve better results by amplifying your message with articles, newsletters, and visual graphic content</p><p>➤ Learn the strategy behind &#34;The Collaboration Funnel&#34;</p>]]></description>
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                <pubDate>Tue, 26 Apr 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>How to utilize your content to connect | Michelle Hollis</itunes:title>
                <title>How to utilize your content to connect | Michelle Hollis</title>

                <itunes:episode>8</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Does your sales enablement need enablement?</p><p>Michelle Hollis&#39; company, High-Five to the Vibe, brings energy and solutions back into the workplace environment through the belief that human potential is our most valuable resource. Enjoy our interview with Michelle and learn how she incorporates her background in music in her TEDx speeches with hip-hop.</p><p><br></p><p>In this episode:</p><p>➤ Find the answer to &#34;What is the new professionalism?&#34;</p><p>➤ How meta-physical can be part of the software world</p><p>➤ Learn about the sales script vs. the confidence script</p>]]></description>
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                <itunes:title>Reframe your processes to avoid channel burnout | Tracy Diziere</itunes:title>
                <title>Reframe your processes to avoid channel burnout | Tracy Diziere</title>

                <itunes:episode>7</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Recognize burnout when you don&#39;t even know you&#39;re burning out.</p><p>Tracy Diziere is a President and CEO of a Creative Partnering™ agency that serves b2b Channel Marketers in IT. Tracy sets the stage for a conversation about perfectionism and things that can lead to channel burnout.</p><p><br></p><p>In this episode:</p><p>➤ 3 Things you say that might be warning signs of burnout</p><p>➤ Learn the different types perfectionism that isn&#39;t so black and white</p><p>➤ Tips on self-awareness before burnout kicks in</p>]]></description>
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                <pubDate>Tue, 12 Apr 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>Creative ways to optimize from failure and digital marketing experiments | Emily Lopez</itunes:title>
                <title>Creative ways to optimize from failure and digital marketing experiments | Emily Lopez</title>

                <itunes:episode>6</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Integrate human-to-human touch with your message in digital marketing</p><p>Emily Lopez founded ELO Consulting Corp. in 2020. Her marketing agency aims to help female entrepreneurs become more visible in the digital marketing world.</p><p>In this episode:</p><p>➤ Learn how to avoid entrepreneurial burnout</p><p>➤ How incorporating food can push your prospects further down the sales funnel</p><p>➤ Tips on overcoming the shyness of being on camera</p>]]></description>
                <content:encoded>&lt;p&gt;Integrate human-to-human touch with your message in digital marketing&lt;/p&gt;&lt;p&gt;Emily Lopez founded ELO Consulting Corp. in 2020. Her marketing agency aims to help female entrepreneurs become more visible in the digital marketing world.&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ Learn how to avoid entrepreneurial burnout&lt;/p&gt;&lt;p&gt;➤ How incorporating food can push your prospects further down the sales funnel&lt;/p&gt;&lt;p&gt;➤ Tips on overcoming the shyness of being on camera&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 05 Apr 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>Unlock the paradox of engagement in a digital world | Anders Boulanger</itunes:title>
                <title>Unlock the paradox of engagement in a digital world | Anders Boulanger</title>

                <itunes:episode>5</itunes:episode>
                <itunes:season>1</itunes:season>
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                <content:encoded>&lt;p&gt;Mirror the face-to-face interaction and engagement in a virtual world.&lt;/p&gt;&lt;p&gt;Founder and CEO of Engagify, Anders Boulanger, coach sales teams on how to be engaging while living in a world of virtual distraction. He teaches us how getting out of the professional realm by showing more personality shifts the paradox of the word &amp;#34;engagement,&amp;#34; using his &amp;#34;SAVE U&amp;#34; method. This strategy is based on human behavior, optimizing engagement skills and techniques.&lt;/p&gt;&lt;p&gt;Tune in for simple and accessible ways to incorporate excitement that will immerse your prospects in your message.&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ Learn how the language of engagement can maintain as well as creates&lt;/p&gt;&lt;p&gt;➤ How to break the virtual barrier when the camera takes out the energy of excitement&lt;/p&gt;&lt;p&gt;➤ Learn how small visuals make a high passion-driven message and show intentionality&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 29 Mar 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>How to grab attention and influence sales with short videos | Chris Bogue</itunes:title>
                <title>How to grab attention and influence sales with short videos | Chris Bogue</title>

                <itunes:episode>4</itunes:episode>
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                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>The craft of comedy can gain prospects in b2b sales.</p><p>Chris Bogue is a writer and video coach that uses mercifully short video tactics to help close deals.</p><p>Hear how Chris out performed the top sales people on his team with his 30 second videos.</p><p>In this episode:</p><p>➤ Why you should follow the rules of sales, but break one of them</p><p>➤ Learn how making fun videos makes the sale seem less artificial</p><p>➤ How to break through the awkwardness of the camera by acknowledging it</p>]]></description>
                <content:encoded>&lt;p&gt;The craft of comedy can gain prospects in b2b sales.&lt;/p&gt;&lt;p&gt;Chris Bogue is a writer and video coach that uses mercifully short video tactics to help close deals.&lt;/p&gt;&lt;p&gt;Hear how Chris out performed the top sales people on his team with his 30 second videos.&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ Why you should follow the rules of sales, but break one of them&lt;/p&gt;&lt;p&gt;➤ Learn how making fun videos makes the sale seem less artificial&lt;/p&gt;&lt;p&gt;➤ How to break through the awkwardness of the camera by acknowledging it&lt;/p&gt;</content:encoded>
                
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                <itunes:title>Maximize value with short form content on social media | Caroline Van Buskirk</itunes:title>
                <title>Maximize value with short form content on social media | Caroline Van Buskirk</title>

                <itunes:episode>3</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Tune in for tips to dominate modern social media.</p><p>Caroline Van Buskirk is a Channel Development Manager at NetApp. Learn how Caroline&#39;s not so typical content on LinkedIn helped gain the relevant connections she was looking for!</p><p>In this episode:</p><p>➤ Learn the importance of equipment testing before recording</p><p>➤ With short form content, you can record multiple videos in a single day</p><p>➤ Learn how you can record a video on your phone and transfer the video file while keeping a higher resolution</p>]]></description>
                <content:encoded>&lt;p&gt;Tune in for tips to dominate modern social media.&lt;/p&gt;&lt;p&gt;Caroline Van Buskirk is a Channel Development Manager at NetApp. Learn how Caroline&amp;#39;s not so typical content on LinkedIn helped gain the relevant connections she was looking for!&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ Learn the importance of equipment testing before recording&lt;/p&gt;&lt;p&gt;➤ With short form content, you can record multiple videos in a single day&lt;/p&gt;&lt;p&gt;➤ Learn how you can record a video on your phone and transfer the video file while keeping a higher resolution&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 15 Mar 2022 13:00:00 &#43;0000</pubDate>
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                <itunes:title>Earn better business with non-traditional relationship building | Miles Walker</itunes:title>
                <title>Earn better business with non-traditional relationship building | Miles Walker</title>

                <itunes:episode>2</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Miles Walker is an award winning speaker and current Channel Development Manager at Graphus.ai. He is a community builder in the world of tech with a focus on anti-phishing in cyber-security. This show reveals the pun of phishing as a career and sport</p><p><br></p><p>In this episode:</p><p>➤ How to be seen without ending with a pitch</p><p>➤ How the importance of building relationships can win deals</p><p>➤ How to gain attention by embracing the fun side of the b2b world</p>]]></description>
                <content:encoded>&lt;p&gt;Miles Walker is an award winning speaker and current Channel Development Manager at Graphus.ai. He is a community builder in the world of tech with a focus on anti-phishing in cyber-security. This show reveals the pun of phishing as a career and sport&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ How to be seen without ending with a pitch&lt;/p&gt;&lt;p&gt;➤ How the importance of building relationships can win deals&lt;/p&gt;&lt;p&gt;➤ How to gain attention by embracing the fun side of the b2b world&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 08 Mar 2022 14:00:00 &#43;0000</pubDate>
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                <itunes:title>Humanize your business with better technology and products | Matt Hensler</itunes:title>
                <title>Humanize your business with better technology and products | Matt Hensler</title>

                <itunes:episode>1</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Andrew Phelps | Incentive Pilot</itunes:author>
                
                <description><![CDATA[<p>Humanize your business.</p><p>Matt Hensler is a global leader in developing a people-first strategy for businesses to thrive. This show is loaded with alternative insights. From using stickers as a strategy, to building elite sales team.</p><p>In this episode:</p><p>➤ How to improve sales operations with a humanization strategy.</p><p>➤ Examples of technology creating a better client/customer experience</p><p>➤ How to maximize the efficiency of your resources and talent</p>]]></description>
                <content:encoded>&lt;p&gt;Humanize your business.&lt;/p&gt;&lt;p&gt;Matt Hensler is a global leader in developing a people-first strategy for businesses to thrive. This show is loaded with alternative insights. From using stickers as a strategy, to building elite sales team.&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;p&gt;➤ How to improve sales operations with a humanization strategy.&lt;/p&gt;&lt;p&gt;➤ Examples of technology creating a better client/customer experience&lt;/p&gt;&lt;p&gt;➤ How to maximize the efficiency of your resources and talent&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 01 Mar 2022 14:00:00 &#43;0000</pubDate>
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