RedCircle VERIFY_TOKEN_6dc194ad-0d0e-4562-bad3-3f617f40d7df -- Rendered At Sat, 18 Apr 2026 07:26:28 +0000 B2B Sales Blueprint https://redcircle.com/shows/b2b-sales-blueprint en-US All rights reserved. Firmable The B2B Sales Blueprint is a podcast hosted by Paul Perrett, Co-founder and Co-CEO of Firmable, created to address the lack of transparency within the sales and go-to-market community. The show was born out of Paul’s frustration that professionals in these fields aren’t sharing their real stories - particularly around what works, and more importantly, what doesn’t. 6dc194ad-0d0e-4562-bad3-3f617f40d7df The B2B Sales Blueprint is a podcast hosted by Paul Perrett, Co-founder and Co-CEO of Firmable, created to address the lack of transparency within the sales and go-to-market community. The show was born out of Paul’s frustration that professionals in these fields aren’t sharing their real stories - particularly around what works, and more importantly, what doesn’t.

]]> episodic no Firmable marketing@firmable.com no full From the ground up to scale: lessons from building a B2B revenue engine in APAC with Chris Perrine From the ground up to scale: lessons from building a B2B revenue engine in APAC with Chris Perrine 3 Firmable Most sales teams aren’t losing deals.

They’re never even in them.

Buyers now ask, get answers, and decide before your sales team even knows they exist.

In this episode of The B2B Sales Blueprint, Paul Perrett sits down with Chris Perrine, who built G2’s APAC business from a home office into a regional revenue engine.


This is a real look at what it takes to scale B2B sales in APAC, and why most global playbooks break when you try to apply them locally.


What you’ll learn

• Why most pipeline problems start with visibility, not effort

• How buyer behaviour is changing in an AI and LLM-driven world

• What actually works when scaling B2B sales in APAC

• Why US GTM strategies fail in regional markets

• The biggest mistakes teams make as they scale outbound


If you’re building, scaling, or leading a GTM function, this will reshape how you think about pipeline.

]]> <p>Most sales teams aren’t losing deals.</p><p>They’re never even in them.</p><p>Buyers now ask, get answers, and decide before your sales team even knows they exist.</p><p>In this episode of The B2B Sales Blueprint, Paul Perrett sits down with Chris Perrine, who built G2’s APAC business from a home office into a regional revenue engine.</p><p><br></p><p>This is a real look at what it takes to scale B2B sales in APAC, and why most global playbooks break when you try to apply them locally.</p><p><br></p><p>What you’ll learn</p><p>• Why most pipeline problems start with visibility, not effort</p><p>• How buyer behaviour is changing in an AI and LLM-driven world</p><p>• What actually works when scaling B2B sales in APAC</p><p>• Why US GTM strategies fail in regional markets</p><p>• The biggest mistakes teams make as they scale outbound</p><p><br></p><p>If you’re building, scaling, or leading a GTM function, this will reshape how you think about pipeline.</p> 4a25993b-7b24-4235-ac96-63687f04b049 https://firmable.com/resources/podcast/ Mon, 06 Apr 2026 23:15:34 +0000 2613 no full Episode 2: What got you to $10k deals won’t get you to $250k with Luke Williams Episode 2: What got you to $10k deals won’t get you to $250k with Luke Williams Firmable What does it really take to build and lead high-performing sales teams across multiple markets?

In this episode of B2B Sales Blueprint, Paul Perrett sits down with Luke Williams, Vice President, Americas & APAC at Evotix, for a practical conversation on modern B2B sales leadership.

Drawing on experience across APAC and the US, Luke shares lessons on scaling sales teams, evolving sales methodologies, coaching reps more effectively, and adapting to a world where AI is changing how top performers work.

Key themes explored in this episode:

From SMB to enterprise

Why the real shift is not just deal size, but sales motion, buying complexity, and how leaders manage deals.

How sales methodologies evolve

Where frameworks like Challenger, SPICED, and MEDDICC fit as teams move from high-velocity sales to more structured enterprise motions.

Coaching and deal inspection

How strong sales leaders create more rigour through qualification, coaching, peer review, and better deal visibility.

Expanding into the US

Practical lessons on narrowing your ICP, focusing on the right verticals, and avoiding the mistake of trying to tackle the whole market at once.

AI and rep performance

Why AI is not replacing great salespeople, but helping the best reps improve faster and raise the bar for the whole team.

Hiring for curiosity

Why adaptability, learning mindset, and what Luke calls “XQ” are becoming more important in modern sales teams.

]]> <p><strong>What does it really take to build and lead high-performing sales teams across multiple markets?</strong></p><p>In this episode of <strong>B2B Sales Blueprint</strong>, Paul Perrett sits down with <strong>Luke Williams, Vice President, Americas &amp; APAC at Evotix</strong>, for a practical conversation on modern B2B sales leadership.</p><p>Drawing on experience across APAC and the US, Luke shares lessons on scaling sales teams, evolving sales methodologies, coaching reps more effectively, and adapting to a world where AI is changing how top performers work.</p><p><strong>Key themes explored in this episode:</strong></p><p><strong>From SMB to enterprise</strong></p><p>Why the real shift is not just deal size, but sales motion, buying complexity, and how leaders manage deals.</p><p><strong>How sales methodologies evolve</strong></p><p>Where frameworks like Challenger, SPICED, and MEDDICC fit as teams move from high-velocity sales to more structured enterprise motions.</p><p><strong>Coaching and deal inspection</strong></p><p>How strong sales leaders create more rigour through qualification, coaching, peer review, and better deal visibility.</p><p><strong>Expanding into the US</strong></p><p>Practical lessons on narrowing your ICP, focusing on the right verticals, and avoiding the mistake of trying to tackle the whole market at once.</p><p><strong>AI and rep performance</strong></p><p>Why AI is not replacing great salespeople, but helping the best reps improve faster and raise the bar for the whole team.</p><p><strong>Hiring for curiosity</strong></p><p>Why adaptability, learning mindset, and what Luke calls “XQ” are becoming more important in modern sales teams.</p> e30e12c0-fe7d-4c0b-94ad-1236057f978f https://firmable.com/ Wed, 18 Mar 2026 22:30:02 +0000 2563 no full Episode 1: From Aconex to Firmable: Why Leigh Jasper built again Episode 1: From Aconex to Firmable: Why Leigh Jasper built again Firmable In this debut episode, Paul Perrett sits down with his long-time “partner in crime,” Leigh Jasper - Co-founder of Firmable and Aconex. Leigh shares his journey from being a self-described “naive” entrepreneur to leading one of Australia’s first successful B2B SaaS companies.


Key themes explored in this episode:


The Reality of Early-Stage Sales

Leigh reflects on the “toughest six months” of his professional career, learning to sell out of necessity, cold calling, and building a sales organisation from the ground up.


The Foundation of Sales Intelligence

Why high-quality external data is the essential first step in any sales process, and why “if you get that wrong, pretty much the whole rest of your process is wrong.”


The Role of AI in Sales

A discussion on how AI and LLMs aren’t replacements for salespeople, but rather “co-pilots” or “sidekicks” that handle the grunt work and research, allowing humans to focus on connection, strategy, and closing.


The Power of Signals

How identifying meaningful events such as job changes or social activity creates “smarter data” that helps sales teams engage the right person at exactly the right time.


Sales as a Profession

Why the best sales leaders approach the craft with discipline, cadence, and continuous learning, just like any other established profession.

]]> <p>In this debut episode, Paul Perrett sits down with his long-time “partner in crime,” Leigh Jasper - Co-founder of Firmable and Aconex. Leigh shares his journey from being a self-described “naive” entrepreneur to leading one of Australia’s first successful B2B SaaS companies.</p><p><br></p><p><strong>Key themes explored in this episode:</strong></p><p><br></p><p>The Reality of Early-Stage Sales</p><p>Leigh reflects on the “toughest six months” of his professional career, learning to sell out of necessity, cold calling, and building a sales organisation from the ground up.</p><p><br></p><p>The Foundation of Sales Intelligence</p><p>Why high-quality external data is the essential first step in any sales process, and why “if you get that wrong, pretty much the whole rest of your process is wrong.”</p><p><br></p><p>The Role of AI in Sales</p><p>A discussion on how AI and LLMs aren’t replacements for salespeople, but rather “co-pilots” or “sidekicks” that handle the grunt work and research, allowing humans to focus on connection, strategy, and closing.</p><p><br></p><p>The Power of Signals</p><p>How identifying meaningful events such as job changes or social activity creates “smarter data” that helps sales teams engage the right person at exactly the right time.</p><p><br></p><p>Sales as a Profession</p><p>Why the best sales leaders approach the craft with discipline, cadence, and continuous learning, just like any other established profession.</p> dd555df8-41dc-4034-b44c-6eebc43e560e https://firmable.com/ Thu, 26 Feb 2026 00:00:12 +0000 2040 no