RedCircle VERIFY_TOKEN_69589245-3cb5-43b0-b1c2-dabf7d394bb6 -- Rendered At Thu, 28 May 2026 05:08:28 +0000 A/B Charity https://redcircle.com/shows/abcharity en-GB All rights reserved. Behavioural science inspiration for your next fundraising test Oliver Daysmith A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy. 69589245-3cb5-43b0-b1c2-dabf7d394bb6 A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

]]> episodic yes Oliver Daysmith hello@ollie.day no full Nicole Young - Do Longer Legacy Letters Always Land Better? Nicole Young - Do Longer Legacy Letters Always Land Better? 2 1 Oliver Daysmith Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy?

]]> <p>Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy?</p> 130ecc66-43ac-4523-8de9-e36ddd10ee37 https://www.ollie.day Sat, 02 May 2026 06:13:01 +0000 839 no full Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users? Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users? Oliver Daysmith Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement & Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?

]]> <p>Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement &amp; Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?</p> a26d6f19-94a5-4a75-a857-340d53ffeef0 https://www.ollie.day Wed, 14 Jan 2026 13:14:04 +0000 886 no