RedCircle VERIFY_TOKEN_61e53c19-a2fe-4b74-99db-6ff38e1282a3 -- Rendered At Mon, 09 Nov 2026 11:05:02 +0000 https://redcircle.com/shows/saas-district en Akeel Jabber | Horizen Capital Top-rated SaaS podcast for entrepreneurs, marketers and investors. Akeel Jabber | Horizen Capital Top-rated SaaS podcast for entrepreneurs and investors *13 Best SaaS Marketing Podcasts | SaaS Marketer * Learn how to optimize your growth strategy for your SaaS startup from beta all the way to exit. We cover topics such as investing, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation. By sharing industry lead expertise, we want you to implement the best-proven tactics to help you scale your SaaS company. 61e53c19-a2fe-4b74-99db-6ff38e1282a3 episodic no Akeel Jabber | Horizen Capital akeel@horizencapital.com https://feeds.redcircle.com/61e53c19-a2fe-4b74-99db-6ff38e1282a3 false full #82 SaaS Valuations, Exit Planning and the M&A Market in 2021 82 2 Akeel Jabber | Horizen Capital Pierre is an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments. He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in MandA financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia. Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques that allows him to go deeper in his understanding of businesses and dig up valuable insights from big datasets. He has also created a list of very effective Excel Models and efficiency tools that everybody can download and use for free. During this interview we cover: 00:00 Intro 01:03 - Financial Buyers VS Strategic Buyers 04:00 - SaaS Businesses Trending in The Current Market 07:52 - Why is There an Uptick in the MandA Landscape and Deal Activity in 2021? 10:00 - How Does This Impacts Valuations? 11:49 - What Multiples SaaS Founders Should Expect on Their Exit 14:59 - Read Flags on SaaS Companies 18:04 -Drivers/Metrics to Get the Highest Multiples on an Acquisition 19:31 - Are They Different From Financial to Strategic Valuations? 21:12 - Management have to Stay On? 22:58 - Preping a SaaS for an Exit and Increasing Your Chances of Getting Acquired 28:26 - MandA Market Activity Going into 2021 29:47 - Get In Touch With Pierre Mentions: https://nypost.com/article/what-is-clubhouse-app/ (Clubhouse) https://www.eloquens.com/channel/pierre-alexandre-heurtebize (Pierre’s Eloquens Channel) Get In Touch With Pierre: https://www.linkedin.com/in/pheurtebize/ (Pierre’s Linkedin) pierre@horizencapital.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Pierre is an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.  He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&amp;A financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia. Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques that allows him to go deeper in his understanding of businesses and dig up valuable insights from big datasets. He has also created a list of very effective Excel Models and efficiency tools that everybody can download and use for free. During this interview we cover: 00:00 Intro 01:03  - Financial Buyers VS Strategic Buyers 04:00 - SaaS Businesses Trending in The Current Market  07:52 - Why is There an Uptick in the M&amp;A Landscape &amp; Deal Activity in 2021? 10:00 - How Does This Impacts Valuations? 11:49 - What Multiples SaaS Founders Should Expect on Their Exit  14:59 - Read Flags on SaaS Companies   18:04 -Drivers/Metrics to Get the Highest Multiples on an Acquisition 19:31 - Are They Different From Financial to Strategic Valuations? 21:12 - Management have to Stay On? 22:58 - Preping a SaaS for an Exit &amp; Increasing Your Chances of Getting Acquired  28:26 - M&amp;A Market Activity Going into 2021  29:47 - Get In Touch With Pierre Mentions: https://nypost.com/article/what-is-clubhouse-app/ (Clubhouse) https://www.eloquens.com/channel/pierre-alexandre-heurtebize (Pierre’s Eloquens Channel) Get In Touch With Pierre: https://www.linkedin.com/in/pheurtebize/ (Pierre’s Linkedin) pierre@horizencapital.com  Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) ea571c70-0654-4da8-9623-29bf59874d72 https://horizencapital.com/saas-district/83-saas-valuations-exit-planning-and-the-ma-market-in-2021 Thu, 04 Feb 2021 10:00:00 +0000 1891 false full #81 Where to Launch Your Next Tech Startup & Why? with Dom Einhorn 81 2 Akeel Jabber | Horizen Capital Dom Einhorn is a serial entrepreneur, his expertise lies in assisting startup entrepreneurs as well as startup investors in selecting the right business model and/or the right startup(s) to invest in, he’s currently the founder and CEO of Uniqorn Incubator, the largest rural incubator-accelerator of its kind in the world. Located in southwestern France. Dom created the first online art auction back in March 1996, which was acquired by one of the largest auction sites in the world five months later. He then created Powerclick, a digital marketing agency with 500+ advertisers as clients. The agency merged with a publicly listed company in the spring of 2001 in an eight-figure MandA transaction. Today, he advises and invests in a wide range of technology startups. Dom is also the Founder of the Startup Supercup, a leading tech conference that unites 1000 carefully vetted angel investors, VCs, private equity funds, technology startups and leading media outlets from around the world. The three-day conference takes place in medieval Sarlat France, hub of the French tech ecosystem in the Dordogne Valley. During this interview we cover: 00:00 Intro 01:42 - Dom’s Background, Past Ventures and Expertise 03:14 - How Many Startups Has Dom Invested In So Far and Typical Check Size? 04:39 - Founding Uniqorn 06:25 - The Do’s and Don'ts of Startup Investment 13:01 - The French Ecosystem is the Most Promising Tech Landscape? 16:44 - How Does the Landscape Look Like in the Near Future (Post-COVID) 19:13 - Markets Dom’d Avoid the Tech Space 20:57 - Markets Dom’s Excited and Bullish on 23:07 - What Uniqorn Can Do For You as Accelerator and Incubator 26:18 - How Does The Effective and Successful Founder Look? 29:25 - From 0 to 1 Million in 6 Months, How to Grow a Mobile App's User Base 32:55 - What Does Success Mean to Dom Today? 34:00 - What Advice Dom Would Tell to Any New SaaS Entrepreneur 34:58 - Top Resources Instrumental for Dom’s Success 39:52 - Future for Dom Einhorn, Uniqorn and Where to Get in Touch Mentions: https://uniqornincubator.com/ (Uniqorn) https://startupsupercup.com/ (Startup Supercup) Terms: https://delight-vr.com/xr-glossary/ (AR/VR) People: https://en.wikipedia.org/wiki/Jules_Verne (Jules Verne) https://www.normandoidge.com/ (Normand Doidge) Books: https://www.audible.com/pd/The-Brain-That-Changes-Itself-Audiobook/0593293983 (The brain That Changes Itself) Get In Touch With Dom: https://www.linkedin.com/in/born2invest/ (Dom’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Dom Einhorn is a serial entrepreneur, his expertise lies in assisting startup entrepreneurs as well as startup investors in selecting the right business model and/or the right startup(s) to invest in, he’s currently the founder &amp; CEO of Uniqorn Incubator, the largest rural incubator-accelerator of its kind in the world. Located in southwestern France. Dom created the first online art auction back in March 1996, which was acquired by one of the largest auction sites in the world five months later. He then created Powerclick, a digital marketing agency with 500+ advertisers as clients. The agency merged with a publicly listed company in the spring of 2001 in an eight-figure M&amp;A transaction. Today, he advises and invests in a wide range of technology startups. Dom is also the Founder of the Startup Supercup, a leading tech conference that unites 1000 carefully vetted angel investors, VCs, private equity funds, technology startups and leading media outlets from around the world. The three-day conference takes place in medieval Sarlat France,  hub of the French tech ecosystem in the Dordogne Valley. During this interview we cover: 00:00 Intro 01:42 - Dom’s Background, Past Ventures &amp; Expertise 03:14 - How Many Startups Has Dom Invested In So Far &amp; Typical Check Size?  04:39 - Founding Uniqorn 06:25 - The Do’s &amp; Don&#39;ts of Startup Investment  13:01 - The French Ecosystem is the Most Promising Tech Landscape? 16:44 - How Does the Landscape Look Like in the Near Future (Post-COVID) 19:13 - Markets Dom’d Avoid the Tech Space 20:57 -  Markets Dom’s  Excited &amp; Bullish on 23:07 - What Uniqorn Can Do For You as Accelerator &amp; Incubator 26:18 - How Does The Effective &amp; Successful Founder Look? 29:25 - From 0 to 1 Million in 6 Months, How to Grow a Mobile App&#39;s User Base 32:55 - What Does Success Mean to Dom Today? 34:00 - What Advice Dom Would Tell to Any New SaaS Entrepreneur 34:58 -  Top Resources Instrumental for Dom’s Success 39:52  - Future for Dom Einhorn, Uniqorn &amp; Where to Get in Touch Mentions: https://uniqornincubator.com/ (Uniqorn) https://startupsupercup.com/ (Startup Supercup) Terms: https://delight-vr.com/xr-glossary/ (AR/VR) People: https://en.wikipedia.org/wiki/Jules_Verne (Jules Verne) https://www.normandoidge.com/ (Normand Doidge) Books: https://www.audible.com/pd/The-Brain-That-Changes-Itself-Audiobook/0593293983 (The brain That Changes Itself) Get In Touch With Dom: https://www.linkedin.com/in/born2invest/ (Dom’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 6cfb8f28-42c0-48a0-b12f-f54bef9c3912 https://horizencapital.com/saas-district/81-where-to-launch-your-next-tech-startup-why-with-dom-einhorn Sun, 31 Jan 2021 10:00:00 +0000 2519 false full #80 Top 10 Challenges SaaS Companies Faced in 2020: Best of Season 1 80 2 Akeel Jabber | Horizen Capital 2020 was so far the year of the Software as a Service industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry but validated the cloud-service value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry. With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS Startups and companies have faced in 2020 and tips from the experts on how to overcome them going into 2021. Hello Hello everyone: This is your host, Akeel Jabber, and welcome back to another episode of SaaS District, Season #2. During This Episode We Cover: 01:10 - Go To Market Strategy 04:28 - Viable Business Model 06:50 - Hiring Top Talent 10:00 - Rising Capital 12:50 - Onboarding Strategy 14:45 - CX and Support 18:41 - Lead Generation 21:13 - Marketing 24:56 - Churn 37:47 - Exiting Mentions: https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000493253248 (TK Kader) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000474829894 (Mike Watts) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000479561616 (Gary Swart) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000501935929 (Sydney Wong) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000486499730 (Jeff Epstein) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000479237130 (Peldi Guilizzoni) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000505199609 (Matt Wolach) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000488001620 (Rand Fishkin) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000490441847 (Patrick Campbell) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=enandi=1000495763380 (Sujan Patel) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 2020 was so far the year of the Software as a Service industry because of a complex combination of  factors including political changes that disrupted data processing  agreements in the UK, the ongoing global pandemic that impacted every industry but validated the cloud-service value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry.  With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS Startups and companies have faced in 2020  &amp;  tips from the experts on how to overcome them going into 2021. Hello Hello everyone: This is your host, Akeel Jabber, and welcome back to another episode of SaaS District, Season #2. During This Episode We Cover: 01:10 - Go To Market Strategy   04:28 - Viable Business Model 06:50 - Hiring Top Talent 10:00 - Rising Capital   12:50 - Onboarding  Strategy 14:45 - CX &amp; Support 18:41 -  Lead Generation 21:13 - Marketing 24:56 - Churn  37:47 - Exiting Mentions: https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000493253248 (TK Kader) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000474829894 (Mike Watts) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000479561616 (Gary Swart) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000501935929 (Sydney Wong) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000486499730 (Jeff Epstein) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000479237130 (Peldi Guilizzoni) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000505199609 (Matt Wolach) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000488001620 (Rand Fishkin) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000490441847 (Patrick Campbell) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&amp;i=1000495763380 (Sujan Patel) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) f85892d1-1c90-4336-819b-ee06082a8261 https://horizencapital.com/saas-district/80-top-10-challenges-saas-companies-faced-in-2020-best-of-season-1 Fri, 29 Jan 2021 10:00:00 +0000 1930 false full #79 How to Generate a Consistent Flow of Highly Targeted B2B Leads Every Month Without Spending on Ads with Ken Wells 79 1 Akeel Jabber | Horizen Capital Ken is the founder and CEO os SalesKey a sales and marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders. Ken has over 17 years of B2B Sales and Marketing experience which includes helping grow multiple Inc. 500 and 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder and Powerlifter. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:07 Ken’s Background and Becoming an Entrepreneur 09:18 First Step for Running Effective Linkedin Campaigns 11:18 What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense 13:01 Conversion Rates Compared to Cold E-Mail Outreach? 15:23 Aiming for 22-36 avg Leads per month, Reason for that Approach 18:24 The Right Time to Scale The Linkedin Channel Marketing Channel 21:34 What to Improve in The Prospecting Process to Get Better Results? 25:16 One Advice Ken wish Had Known and Would tell Himself at 25 29:50 Ken’s Best Instrumental Resources to His Success 34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey 35:45 What Does Success Mean to Ken Today? 41:04 Get In Touch With Ken Mentions: https://b2bsaleskey.com/ (SalesKey) https://www.udemy.com/ (Udemy) People: https://www.linkedin.com/in/fraserburns/ (Fraser Burns) https://www.drucker.institute/ (Peter Drucker) http://www.michaelmasterson.net/ (Michael Masterson) https://www.scientificadvertising.com/authors/schwartz/ (Eugene Shwartz ) Books: https://www.scribd.com/book/335622656/The-Effective-Executive-The-Definitive-Guide-to-Getting-the-Right-Things-Done?utm_medium=cpcandutm_source=google_searchandutm_campaign=Google_Search-DSA_All_NB-DSA_MX-Expansionandutm_device=candgclid=CjwKCAiA6aSABhApEiwA6Cbm_7GHpuaUNEMOWPDT4j98K3nvxGEQ714oN5gpIohhlWTz746kDdF8VRoC820QAvD_BwE (The Effective Executive ) https://breakthroughadvertisingbook.com/lp1/?gclid=CjwKCAiA6aSABhApEiwA6Cbm_wxp55OXki0dGDbyVT7nRRVKVSqcFAJd9ZpMPuQwawfeFE4evsj4iBoC9coQAvD_BwE?gclid=CjwKCAiA6aSABhApEiwA6Cbm_wxp55OXki0dGDbyVT7nRRVKVSqcFAJd9ZpMPuQwawfeFE4evsj4iBoC9coQAvD_BwE (Breakthrough Advertising) Get In Touch With Ken: https://www.linkedin.com/in/kenewells/ (Ken’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Ken is the founder &amp; CEO os SalesKey  a sales &amp; marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders. Ken has over 17 years of B2B Sales &amp; Marketing experience which includes helping grow multiple Inc. 500 &amp; 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder &amp; Powerlifter. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 02:07 Ken’s Background &amp; Becoming an Entrepreneur 09:18 First Step for  Running Effective Linkedin Campaigns 11:18  What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense  13:01 Conversion Rates Compared to Cold E-Mail Outreach?   15:23 Aiming for 22-36 avg Leads per month, Reason for that Approach   18:24  The Right Time to Scale The Linkedin Channel Marketing Channel  21:34 What to Improve in The Prospecting Process to Get Better Results? 25:16 One Advice Ken wish Had Known &amp; Would tell Himself at 25 29:50 Ken’s Best Instrumental Resources to His Success 34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey   35:45 What Does Success Mean to Ken Today? 41:04 Get In Touch With Ken Mentions: https://b2bsaleskey.com/ (SalesKey) https://www.udemy.com/ (Udemy) People: https://www.linkedin.com/in/fraserburns/ (Fraser Burns) https://www.drucker.institute/ (Peter Drucker) http://www.michaelmasterson.net/ (Michael Masterson) https://www.scientificadvertising.com/authors/schwartz/ (Eugene Shwartz ) Books: https://www.scribd.com/book/335622656/The-Effective-Executive-The-Definitive-Guide-to-Getting-the-Right-Things-Done?utm_medium=cpc&amp;utm_source=google_search&amp;utm_campaign=Google_Search-DSA_All_NB-DSA_MX-Expansion&amp;utm_device=c&amp;gclid=CjwKCAiA6aSABhApEiwA6Cbm_7GHpuaUNEMOWPDT4j98K3nvxGEQ714oN5gpIohhlWTz746kDdF8VRoC820QAvD_BwE (The Effective Executive ) https://breakthroughadvertisingbook.com/lp1/?gclid=CjwKCAiA6aSABhApEiwA6Cbm_wxp55OXki0dGDbyVT7nRRVKVSqcFAJd9ZpMPuQwawfeFE4evsj4iBoC9coQAvD_BwE?gclid=CjwKCAiA6aSABhApEiwA6Cbm_wxp55OXki0dGDbyVT7nRRVKVSqcFAJd9ZpMPuQwawfeFE4evsj4iBoC9coQAvD_BwE (Breakthrough Advertising) Get In Touch With Ken: https://www.linkedin.com/in/kenewells/ (Ken’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 41b2c234-5fee-489d-96af-c47257792f78 https://horizencapital.com/saas-district/79-how-to-generate-a-consistent-flow-of-highly-targeted-b2b-leads-every-month-without-spending-on-ads-with-ken-wells Fri, 22 Jan 2021 10:00:00 +0000 2614 false full #78 Building a leading Ecommerce marketplace, new growth initiatives & tech innovation in Latin America with Nestor de Haro 78 1 Akeel Jabber | Horizen Capital Nestor is an engineer and entrepreneur and founder of Mi Refacción, a high-tech startup focused on connecting the user with more than 200 brands and companies with their inventory. Prior to Mi Refacción he was involved in the aftermarket retailer industry for many years as a general manager, where he identified the clear problem in the market that was lacking in this industry. He has been awarded the E100 Mexico West Entrepreneurship (2012) and he has been involved in several international competitions including a Mass Challenge Bootcamp to expand his company into the U.S. and Canadian market. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:18 Nestor’s Background, orm Engineer to Entrepreneur and Finding the opportunity for RIGS/Mi Refacción 10:33 Building RIGS from the Ground Up and Raising Money 16:34 LATAM Challenge in The Online Startup Space 21:56 Find the Right Product for the Right Market 26:10 Attracting the Perfect Customers for Your Business 28:16 Aiming to Increase LTV and ACV 33:36 How RIGS is Looking to Achieve Profitable Long-Term Growth 39:50 Challenges Nestor is Currently Facing in Order to Grow Mi Refacción 42:23 With a Fresh Start, What Does Nestor Would Venture into? 46:43 Advice Nestor Would give Himself at 25 and Starting His Journey 50:29 What Does Success Mean to Nestor Today? 53:35 Get In Touch With Nestor 54:18 Extra Questions for The SaaS District Crew Mentions: http://mercadolibre.com/ (MercadoLibre) People: https://www.linkedin.com/in/jorge-arturo-lopez-solis-29167634/ (Jorge Arturo Lopez Solis) Get In Touch With Nestor: https://www.linkedin.com/in/nestordeharo/ (Nestor’s Linkedin) nestor@rigs.com.mx Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Nestor is an engineer &amp; entrepreneur and founder of Mi Refacción, a high-tech startup focused on connecting the user with more than 200 brands and companies with their inventory.  Prior to Mi Refacción he was involved in the aftermarket retailer industry for many years as a general manager, where he identified the clear problem in the market that was lacking in this industry. He has been awarded the E100 Mexico West Entrepreneurship (2012) and he has been involved in several international competitions including a Mass Challenge Bootcamp to expand his company into the U.S. and Canadian market. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 02:18 Nestor’s Background, orm Engineer to Entrepreneur &amp; Finding the opportunity for RIGS/Mi Refacción 10:33 Building RIGS from the Ground Up  &amp; Raising Money  16:34 LATAM Challenge  in The Online Startup Space 21:56  Find the Right Product for the Right Market   26:10 Attracting the Perfect Customers for Your Business 28:16  Aiming to Increase LTV &amp; ACV 33:36  How RIGS is Looking to Achieve Profitable Long-Term Growth  39:50 Challenges Nestor is Currently Facing in Order to Grow Mi Refacción 42:23  With a Fresh Start, What Does Nestor Would Venture into? 46:43  Advice Nestor Would give Himself at 25 &amp; Starting His Journey   50:29 What Does Success Mean to Nestor Today? 53:35 Get In Touch With Nestor  54:18 Extra Questions for The SaaS District Crew  Mentions: http://mercadolibre.com/ (MercadoLibre) People: https://www.linkedin.com/in/jorge-arturo-lopez-solis-29167634/ (Jorge Arturo Lopez Solis) Get In Touch With Nestor: https://www.linkedin.com/in/nestordeharo/ (Nestor’s Linkedin) nestor@rigs.com.mx Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) f5c996bd-c3bd-4ec2-957d-05ad6ee703a0 https://horizencapital.com/saas-district/78-building-a-leading-ecommerce-marketplace-new-growth-initiatives-tech-innovation-in-latin-america-with-nestor-de-haro Wed, 20 Jan 2021 10:00:00 +0000 3624 false full #77 Horizen Capital’s Deal DNA for a Great SaaS M&A Playbook. 77 1 Akeel Jabber | Horizen Capital Visit TK’s https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program) now and accelerate growth to $3M ARR and beyond with an Unstoppable strategy Hello everybody, this is your host Akeel Jabber and welcome back to another episode of SaaS District, on today's episode my good friend TK Kader invited me to his podcast SaaS and Scotch we’re i had the opportunity to talk about myself, my background, about Horizen Capital and about how I got into the SaaS Industry, so we hope you enjoy this episode, please check out TK’s Podcast and see you on the next one. During this interview we cover: 00:00 Intro 00:41 How do You Explain to Grandma What You do at Horizen Capital? 02:18 Investment Criteria and Profile for a Great Deal 04:27 Top 3 Reasons Reasons Companies Sale at that Stage 06:08 What Happens to My Company After I Sell? 08:24 SaaS Management Playbooks and Is there Going to Be SaaS Management Flippers? 11:23 What Multiples Are Founders to Expect for Their Valuation? 13:15 What can Founders do so that Their Businesses are More Likely To Sell 15:23 What is the First Step to Get Your SaaS Business Sold? 16:59 The One Thing The Best Founders and SaaS Businesses do to be a Great Company and a Great Deal Prospect. Mentions: https://www.youtube.com/watch?v=l9y0RIS2e0Y (How to Create a Startup Exit Strategy ) https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS GTM Program) Books: https://builttosell.com/ (Build To Sell) Get In Touch With TK: https://offers.tkkader.com/saas-gtm-program-apply-1 (TK’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Visit TK’s https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program) now &amp; accelerate growth to $3M ARR and beyond with an Unstoppable strategy Hello everybody, this is your host Akeel Jabber and welcome back to another episode of SaaS District, on today&#39;s episode my good friend TK Kader invited me to his podcast SaaS &amp; Scotch we’re i had the opportunity to talk about myself, my background, about Horizen Capital and  about how I got into the SaaS Industry, so we hope you enjoy this episode, please check out TK’s Podcast and see you on the next one. During this interview we cover: 00:00 Intro 00:41  How do You Explain to Grandma What You do at Horizen Capital? 02:18 Investment Criteria &amp; Profile for a Great Deal 04:27 Top 3 Reasons Reasons Companies Sale at that Stage 06:08 What Happens to My Company After I Sell? 08:24 SaaS Management Playbooks &amp; Is there Going to Be SaaS Management Flippers? 11:23 What Multiples Are Founders to Expect for Their Valuation?  13:15 What can Founders do so that Their Businesses are More Likely To Sell  15:23 What is the First Step to Get Your SaaS Business Sold? 16:59 The One Thing The Best Founders &amp; SaaS Businesses do to be a Great Company &amp; a Great Deal Prospect. Mentions: https://www.youtube.com/watch?v=l9y0RIS2e0Y (How to Create a Startup Exit Strategy ) https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS GTM Program) Books: https://builttosell.com/ (Build To Sell) Get In Touch With TK: https://offers.tkkader.com/saas-gtm-program-apply-1 (TK’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 10d517a6-3bfc-4575-ac6c-dae3b99ee75f https://horizencapital.com/saas-district/77-horizen-capitals-deal-dna-for-a-great-saas-ma-playbook- Fri, 15 Jan 2021 10:00:00 +0000 1237 false full #76 How to Quickly Scale your SaaS Company to >$10 Million ARR with Matt Wolach 76 1 Akeel Jabber | Horizen Capital Matt is a B2B SaaS sales coach, Founder, Investor, a specialist in software demos, and the creator of the perfect deal process that helps software leaders turn bad demos into conversion machines creating an experience that gets prospects emotional and ready to take action. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 01:51 Matt’s Background, and Creating The Perfect D.E.A.L. Process 05:24 2 Successful Exits and Why to Launching Planning on Exiting 10:11 Launching Xsellus, a B2B SaaS Sales Coaching Firm 12:34 What The Perfect D.E.A.L. Process is and Why You Should Leverage It 17:24 Where Most Sales Reps are Failing in Their Sales Demos and The Knife Analogy 22:05 How Many Questions Should a Sales Call Have? 23:25 People Never Think it Over 23:43 What’s the Closing Rate Number You Should Be Aiming For 26:28 SMB Sales Calls VS Enterprise 27:52 The 4 Pillars of SaaS Scaling 31:24 Attraction, Stop Wasting Time in Unqualified Leads 33:41 Multiplying the Winning Process,Scaling and Don’t Burn Out in the Process 35:24 Inbound Engine Designed to Scale with Content and Partnerships 36:48 Advice Matt Would give Himself at 25 and Starting His Journey 38:06 Top Resources Instrumental for Matt’s Success 34:38 Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately 38:05 Top Resources Instrumental for Kate’s Success 40:36 What Does Success Mean to Matt Today? 42:04 Future Plans For Matt and Get In Touch With Matt Mentions: http://mattwolach.com/ (mattwolach.com) https://perfectdealprocess.com/masterclass (The Perfect D.E.A.L. Process ) https://www.battery.com/powered/helping-entrepreneurs-triple-triple-double-double-double-to-a-billion-dollar-company/ (Triple, Triple, Double, Double) https://www.webpt.com/ (WebPT) http://www.synclio.com/ (Synclio) https://mattwolach.com/scale-time (Xsellus) https://planless.io/ (Planless.io) https://tips.mattwolach.com/ (https://tips.mattwolach.com) People: https://www.briantracy.com/ (Bryan Tracy) https://www.linkedin.com/in/gregorystoos/ (Gregory STOOS) Books: https://youexec.com/book-summaries/the-challenger-sale (The Challenger Sale) Get In Touch With Matt: https://www.linkedin.com/in/mattwolach/ (Matt’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Matt is a B2B SaaS sales coach, Founder, Investor, a specialist in software demos, and the creator of the perfect deal process that helps software leaders turn bad demos into conversion machines creating an experience that gets prospects emotional and ready to take action. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 01:51 Matt’s Background, &amp; Creating The Perfect D.E.A.L. Process 05:24 2 Successful Exits &amp; Why to Launching Planning on Exiting 10:11 Launching Xsellus, a B2B SaaS Sales Coaching Firm 12:34 What The Perfect D.E.A.L. Process is &amp; Why You Should Leverage It 17:24 Where Most Sales Reps are Failing in Their Sales Demos &amp; The Knife Analogy 22:05 How Many Questions Should a Sales Call Have? 23:25 People Never Think it Over 23:43 What’s the Closing Rate Number You Should Be Aiming For 26:28 SMB Sales Calls VS Enterprise  27:52 The 4 Pillars of SaaS Scaling  31:24 Attraction,  Stop Wasting Time in Unqualified Leads 33:41 Multiplying the Winning Process,Scaling  &amp; Don’t Burn Out in the Process 35:24  Inbound Engine Designed to Scale with Content &amp; Partnerships 36:48 Advice Matt Would give Himself at 25 &amp; Starting His Journey   38:06 Top Resources Instrumental for Matt’s Success 34:38  Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately 38:05 Top Resources Instrumental for Kate’s Success 40:36  What Does Success Mean to Matt Today? 42:04 Future Plans For Matt &amp; Get In Touch With Matt Mentions: http://mattwolach.com/ (mattwolach.com) https://perfectdealprocess.com/masterclass (The Perfect D.E.A.L. Process ) https://www.battery.com/powered/helping-entrepreneurs-triple-triple-double-double-double-to-a-billion-dollar-company/ (Triple, Triple, Double, Double) https://www.webpt.com/ (WebPT) http://www.synclio.com/ (Synclio) https://mattwolach.com/scale-time (Xsellus) https://planless.io/ (Planless.io) https://tips.mattwolach.com/ (https://tips.mattwolach.com) People: https://www.briantracy.com/ (Bryan Tracy) https://www.linkedin.com/in/gregorystoos/ (Gregory STOOS) Books: https://youexec.com/book-summaries/the-challenger-sale (The Challenger Sale) Get In Touch With Matt: https://www.linkedin.com/in/mattwolach/ (Matt’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 20b48582-f3f2-4869-9709-afad939e92a4 https://horizencapital.com/saas-district/-76-how-to-quickly-scale-your-saas-company-to-10-million-arr-with-matt-wolach Wed, 13 Jan 2021 10:00:00 +0000 2646 false full #75 How Lately grew their MRR from $25,000 - $74,000 in less than 10 months With Kate Bradley 75 1 Akeel Jabber | Horizen Capital Kate Bradley is the Co-Founder and CEO at Lately, an AI-powered social media marketing platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 01:50 Kate’s Background, XM Radio and Launching Her Own Startup 08:03 What Were the Initial Costs of Launching and How Does It Work 12:02 AI vs Human When Generating Content 13:58 From $25k MRR to about $74k MRR in less Than 10 Months 17:24 What Has not Been Working, Some Failures and Actual Focus 23:43 Who Can Best Leverage Lately and What Can They Expect for Results 27:52 As a SaaS Founder, How to Create More Viral/Effective Content? 30:50 Outlook on Which Social Media or Channels for Better Marketing ROI 32:19 Advice Kate Wish had known and Would Tell Her 25 Year Old Self 34:38 Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately 38:05 Top Resources Instrumental for Kate’s Success 42:34 What does Success Mean to Kate Today? 43:00 Get In Touch With Kate Mentions: https://www.trylately.com/ (Lately.ai) https://wakingup.com/ (Waking Up | Sam Harris) People: https://www.linkedin.com/in/sblood/ (Steve Blood) https://www.linkedin.com/in/jasondebacco/ (Jason DeBacco) https://www.linkedin.com/in/garyvaynerchuk/ (Gary V) Books: https://www.samuelthomasdavies.com/book-summaries/self-help/awaken-the-giant-within/ (Awaken T he Giant) Get In Touch With Kate: https://www.linkedin.com/in/katebradley/ (Kate’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) More Podcast Sessions: https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Kate Bradley is the Co-Founder and CEO at Lately, an AI-powered social media marketing platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 01:50 Kate’s Background, XM Radio &amp; Launching Her Own Startup 08:03 What Were the Initial Costs of Launching &amp; How Does It Work 12:02 AI vs Human When Generating Content 13:58 From $25k MRR to about $74k MRR in less Than 10 Months  17:24 What Has not Been Working, Some Failures &amp; Actual Focus 23:43 Who Can Best Leverage Lately &amp; What Can They Expect for Results 27:52 As a SaaS Founder, How to Create More Viral/Effective Content? 30:50 Outlook on Which Social Media or Channels for Better Marketing ROI  32:19 Advice Kate Wish had known &amp; Would Tell Her 25 Year Old Self 34:38  Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately 38:05 Top Resources Instrumental for Kate’s Success 42:34  What does Success Mean to Kate Today? 43:00 Get In Touch With Kate Mentions: https://www.trylately.com/ (Lately.ai) https://wakingup.com/ (Waking Up | Sam Harris) People: https://www.linkedin.com/in/sblood/ (Steve Blood) https://www.linkedin.com/in/jasondebacco/ (Jason DeBacco) https://www.linkedin.com/in/garyvaynerchuk/ (Gary V) Books: https://www.samuelthomasdavies.com/book-summaries/self-help/awaken-the-giant-within/ (Awaken T he Giant) Get In Touch With Kate: https://www.linkedin.com/in/katebradley/ (Kate’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) More Podcast Sessions: https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) c086d164-e833-4481-bbc1-7d731b11c746 https://horizencapital.com/saas-district/75-how-lately-grew-their-mrr-from-25-000-74-000-in-less-than-10-months-with-kate-bradley Fri, 08 Jan 2021 10:00:00 +0000 2649 false full #74 10 Essential Traits to Building a Remarkable SaaS Company with Ton Dobbe 74 1 Akeel Jabber | Horizen Capital Ton Dobbe is an author, podcast host, speaker and founder of value inspiration, a growth consultancy focused tech-entrepreneurs where they help B2B software CEO’s grow their businesses. Ton believes that the future belongs to software businesses that create products worth making a remark about. Ton is also the founder of the Tech-entrepreneur-on-a-mission tribe, a community focused on delivering the vision behind your software company with more impact and accelerating growth trajectory. He’s also the author of “the remarkable effect”, what he describes as the essential book for tech entrepreneurs on a mission. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:17 - Ton’s Background and Motivations for Launching Value Inspiration 05:11 - What makes Ton an Expert in The B2B SaaS Space 10:07 - What Makes a Remarkable Software Business 12:37 - The Remarkable Effect, the 3 Levers and The 10 Trait-Framework 28:33 - The Tech-Entrepreneur-On-a-Mission Tribe 30:43 - What Inspires Ton Every Morning and How he Hopes to Inspire Other Entrepreneurs 32:52 - What Does Success Mean to Ton Today? 34:28 - Who or what are the best three resources for Ton’s Success 36:03 - The Future for Value Inspiration and for Ton Mentions: https://www.valueinspiration.com/ (Value Inspiration) https://movement.valueinspiration.com/landing?from=https%3A%2F%2Fmovement.valueinspiration.com%2Fabout (The Tech-Entrepreneur-On-a-Mission Tribe) People: https://www.google.com/search?client=safariandrls=enandq=seth+godinandie=UTF-8andoe=UTF-8 (Seth Godin) Books: https://www.valueinspiration.com/book/ (The Remarkable Effect) https://www.goodreads.com/book/show/641604.Purple_Cow (Purple Cow) https://seths.blog/tim/ (This is Marketing) https://en.wikipedia.org/wiki/The_Dip (The Dip) http://www.abeautifulconstraint.com/the-book-2 (A Beautiful Constraint) https://www.thewickedcompany.com/ (The Wicked Company) Get In Touch With Ton: https://www.linkedin.com/in/tondobbe/?originalSubdomain=es (Ton’s Linkedin) https://www.valueinspiration.com/ (Valueinspiration.com) https://movement.valueinspiration.com/landing?from=https%3A%2F%2Fmovement.valueinspiration.com%2Fabout (The Tech-Entrepreneur-On-a-Mission Tribe) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Ton Dobbe is an author, podcast host, speaker &amp; founder of value inspiration, a growth consultancy focused tech-entrepreneurs where they help B2B software CEO’s grow their businesses. Ton believes that the future belongs to software businesses that create products worth making a remark about. Ton is also the founder of the Tech-entrepreneur-on-a-mission tribe, a community focused on delivering the vision behind your software company with more impact and accelerating growth trajectory. He’s also the author of “the remarkable effect”, what he describes as the essential book for tech entrepreneurs on a mission. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:17 - Ton’s Background &amp; Motivations for Launching Value Inspiration 05:11 - What makes Ton an Expert in The B2B SaaS Space 10:07 - What Makes a Remarkable Software Business 12:37 - The Remarkable Effect, the 3 Levers &amp; The 10 Trait-Framework 28:33 - The Tech-Entrepreneur-On-a-Mission Tribe 30:43 - What Inspires Ton Every Morning &amp; How he Hopes to Inspire Other Entrepreneurs 32:52 - What Does Success Mean to Ton Today? 34:28 - Who or what are the best three resources for Ton’s Success 36:03 - The Future for Value Inspiration &amp; for Ton Mentions: https://www.valueinspiration.com/ (Value Inspiration) https://movement.valueinspiration.com/landing?from=https%3A%2F%2Fmovement.valueinspiration.com%2Fabout (The Tech-Entrepreneur-On-a-Mission Tribe) People: https://www.google.com/search?client=safari&amp;rls=en&amp;q=seth+godin&amp;ie=UTF-8&amp;oe=UTF-8 (Seth Godin)   Books: https://www.valueinspiration.com/book/ (The Remarkable Effect) https://www.goodreads.com/book/show/641604.Purple_Cow (Purple Cow) https://seths.blog/tim/ (This is Marketing) https://en.wikipedia.org/wiki/The_Dip (The Dip) http://www.abeautifulconstraint.com/the-book-2 (A Beautiful Constraint) https://www.thewickedcompany.com/ (The Wicked Company) Get In Touch With Ton: https://www.linkedin.com/in/tondobbe/?originalSubdomain=es (Ton’s Linkedin) https://www.valueinspiration.com/ (Valueinspiration.com) https://movement.valueinspiration.com/landing?from=https%3A%2F%2Fmovement.valueinspiration.com%2Fabout (The Tech-Entrepreneur-On-a-Mission Tribe) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 72fe9177-af7d-4108-af30-245db570582f https://horizencapital.com/saas-district/74-10-essential-traits-to-building-a-remarkable-saas-company-with-ton-dobbe Wed, 06 Jan 2021 10:00:00 +0000 2286 false full #73 How to Accelerate Your SaaS Company’s Sales Revenue & Growth with Doug Brown 73 1 Akeel Jabber | Horizen Capital Get A free Copy of the Sales International Best Selling Book Win-Win Selling at: https://www.winwinsellingbook.com/ (https://www.winwinsellingbook.com/) Doug Brown is the CEO of Business Success Factors, where they help Business Owners and CEOs to increase revenue and acquire large accounts using systems that have positively increased sales up to 862%. Doug started working in his family's business at the age of 3 yo and, since then he has built over 35 companies After military service, Doug worked at and became the top-selling sales representative for a 2-billion-dollar company, experiences that laid the groundwork to form his own consulting company where he’s consulted, coached, advised, and trained thousands of people in business, including teams at Nationwide, Intuit, Procter and Gamble, CBS Television, among many others. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:16 Doug’s Background, Joining The Family Business and Business Success Factors 05:15 What Does a Successful Business Look Like to Doug Today? 08:29 What Does Success mean to Doug Today? 09:25 The #1 Mistake B2B SaaS Companies Make When Growing 14:09 12-39% Increase in Sales in The First 3-6 Months 19:34 The Dormant User Base Re-Establishing The Relationship 23:14 Moving Upmarket and Targeting Larger Clients 27:39 Balance Between Small Clients, Retention and Aiming to Bigger Accounts 30:21 Why Judging Your Pricing Against The Industry Average is a Bad Idea 36:00 Recruitment Process to Finding Top Sales Talent 40:35 The Sales Training Process and The Improving Conversion Rate 48:00 What Advice Doug Would Tell to Any New SaaS Entrepreneur 50:12 Top Resources Instrumental for Doug’s Success 42:44 Top Resources Instrumental for Jöi’s Success 44:38 What does success mean to Jöi Today? 45:37 Future for Doug Brown, BSF and Where to Get in Touch Mentions: https://businesssuccessfactors.com/ (Business Success Factors) https://www.huntbigsales.com/ (Hunt Big Sales) Sales Revenue Growth University People: https://alanweiss.com/ (Alan Weiss ) https://www.linkedin.com/in/russwhitneyrealestate/ (Russ Whitney) https://bigswiftkick.com/author/andy-miller/ (Andy Miller ) https://www.linkedin.com/in/tomsearcy/ (Tom Searcy) Books: https://www.amazon.com/Doug-Brown/dp/0578545233 (Win-Win Selling) https://www.the1thing.com/ (The One Thing) https://personalmba.com/review/value-based-fees/ (Value-Based Fees) https://alanweiss.com/business-and-entrepreneurship/million-dollar-maverick/ (Million Dollar Maverick) https://books.google.com/books/about/Inner_Voice.html?id=JRxnDwAAQBAJandredir_esc=y (Inner Voice) Get In Touch With Doug: https://www.linkedin.com/in/dougbrown123/ (Doug’s Linkedin) doug@businesssuccessfactors.com 603-595-0303 https://www.winwinsellingbook.com/?r_done=1 (Win-Win Selling Book) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Get A free Copy of the Sales International Best Selling Book Win-Win Selling at: https://www.winwinsellingbook.com/ (https://www.winwinsellingbook.com/) Doug Brown is the CEO of Business Success Factors, where they help Business Owners and CEOs to increase revenue and acquire large accounts using systems that have positively increased sales up to 862%. Doug started working in his family&#39;s business at the age of 3 yo and, since then he has built over 35 companies After military service, Doug worked at and became the top-selling sales representative for a 2-billion-dollar company, experiences that laid the groundwork to form his own consulting company where he’s consulted, coached, advised, and trained thousands of people in business, including teams at Nationwide, Intuit, Procter and Gamble, CBS Television, among many others. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 02:16 Doug’s Background, Joining The Family Business &amp; Business Success Factors 05:15 What Does a Successful Business Look Like to Doug Today? 08:29 What Does Success mean to Doug Today? 09:25 The #1 Mistake B2B SaaS Companies Make When Growing 14:09 12-39% Increase in Sales in The First 3-6 Months 19:34 The Dormant User Base Re-Establishing The Relationship  23:14  Moving Upmarket &amp; Targeting Larger Clients 27:39 Balance Between Small Clients, Retention &amp; Aiming to Bigger Accounts  30:21 Why Judging Your Pricing Against The Industry Average is a Bad Idea 36:00 Recruitment Process to Finding Top Sales Talent 40:35 The Sales Training Process &amp; The Improving Conversion Rate 48:00 What Advice Doug Would Tell to Any New SaaS Entrepreneur 50:12 Top Resources Instrumental for Doug’s Success 42:44 Top Resources Instrumental for Jöi’s Success 44:38 What does success mean to Jöi Today? 45:37 Future for Doug Brown, BSF &amp; Where to Get in Touch Mentions: https://businesssuccessfactors.com/ (Business Success Factors) https://www.huntbigsales.com/ (Hunt Big Sales) Sales Revenue Growth University People: https://alanweiss.com/ (Alan Weiss ) https://www.linkedin.com/in/russwhitneyrealestate/ (Russ Whitney) https://bigswiftkick.com/author/andy-miller/ (Andy Miller ) https://www.linkedin.com/in/tomsearcy/ (Tom Searcy) Books: https://www.amazon.com/Doug-Brown/dp/0578545233 (Win-Win Selling) https://www.the1thing.com/ (The One Thing) https://personalmba.com/review/value-based-fees/ (Value-Based Fees) https://alanweiss.com/business-and-entrepreneurship/million-dollar-maverick/ (Million Dollar Maverick) https://books.google.com/books/about/Inner_Voice.html?id=JRxnDwAAQBAJ&amp;redir_esc=y (Inner Voice) Get In Touch With Doug: https://www.linkedin.com/in/dougbrown123/ (Doug’s Linkedin) doug@businesssuccessfactors.com 603-595-0303 https://www.winwinsellingbook.com/?r_done=1 (Win-Win Selling Book) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 5aee8755-ed5a-4757-9fe5-2370cd8c26e1 https://horizencapital.com/saas-district/73-how-to-accelerate-your-saas-companys-sales-revenue-growth-with-doug-brown Fri, 01 Jan 2021 10:00:00 +0000 3404 false full #72 How to Make Instant Demos for 22X Sales Call Effectiveness & Conversion Improvement with Jöi Sigurdsson 72 1 Akeel Jabber | Horizen Capital Jöi is the founder and CEO of CrankWheel, a bootstrapped B2B SaaS company that provides a screen sharing solution tailor-made for sales teams, in the past Jöi spent 23 years in the software industry from which he spent 10 at Google and the rest working on various startups. Jöi loves to write about entrepreneurship, technology, management, and whatever comes to mind on his personal blog joisig.com and also writes on the CrankWheel blog mostly about sales best practices. Jöi’s a born and raised Icelander, and after spending about 13 years of his life abroad he settled back at home, like he describes it “ on his beautiful rocky island”. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:04 Jöi’s Background, Joining Google and The Startup Journey 05:35 Working and Learnings From the Startup Space 10:13 CrankWheel From Idea to Launch, the Problem to Solve 13:28 Initial Costs of Launching 16:13 Bootstrapping and Its Challenges 18:16 Less than 1% Churn and Great Customer Experience 24:53 What Makes CrankWheel Stand Apart and Differentiate From a Regular Sales Call or Screen Share 30:08 What Inside Sales Teams are Lacking in Their Sales Demos and Improving Conversions 33:23 How to Get 22X Sales Call Effectiveness and Conversion Improvement 39:09 Advice you Wish you Had Known and would Tell your 25 year old self 40:47 Biggest Challenges Jöi’s Currently facing in Order to Continue to Grow CrankWheel 42:44 Top Resources Instrumental for Jöi’s Success 44:38 What does success mean to Jöi Today? 45:37 Future for CankWheel, Jöi and Where to Get in Touch Mentions: CrankWheel https://www.joisig.com/ (Joisig.com) People: https://www.linkedin.com/in/gilsi-sigvaldason-9b52a7b2/?originalSubdomain=is (Gilsi Sigvaldason) https://www.linkedin.com/in/steve55/ (Steve Lawrence ) https://thebootstrappedfounder.com/ (Arvid Khal) Books: https://startupbook.net/ (Start Small, Stay Small) https://ofone.co/ (Company of One) https://builttosell.com/ (Built to Sell) https://mikemichalowicz.com/profit-first/ (Profit First) Get In Touch With Jöi: https://www.linkedin.com/in/joisig/ (Jöi’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Jöi is the founder &amp; CEO of CrankWheel, a bootstrapped B2B SaaS company that provides a screen sharing solution tailor-made for sales teams, in the past  Jöi spent 23 years in the software industry from which he spent 10 at Google and the rest working on various startups.  Jöi loves to write about entrepreneurship, technology, management, and whatever comes to mind on his personal blog joisig.com &amp; also writes on the CrankWheel blog mostly about sales best practices.  Jöi’s a born and raised Icelander, and after spending about 13 years of his life abroad he settled back at home, like he describes it “ on his beautiful rocky island”. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 02:04 Jöi’s Background, Joining Google &amp; The Startup Journey 05:35 Working &amp; Learnings From the Startup Space 10:13 CrankWheel From Idea to Launch, the Problem to Solve 13:28 Initial Costs of Launching 16:13 Bootstrapping &amp; Its Challenges  18:16  Less than 1% Churn &amp; Great Customer Experience 24:53 What Makes CrankWheel Stand Apart &amp; Differentiate From a Regular Sales Call or Screen Share  30:08 What Inside Sales Teams are Lacking in Their Sales Demos &amp; Improving Conversions  33:23 How to Get 22X Sales Call Effectiveness &amp; Conversion Improvement 39:09 Advice you Wish you Had Known &amp; would Tell your 25 year old self  40:47 Biggest Challenges Jöi’s Currently facing in Order to Continue to Grow CrankWheel 42:44 Top Resources Instrumental for Jöi’s Success 44:38 What does success mean to Jöi Today? 45:37 Future for CankWheel, Jöi &amp; Where to Get in Touch Mentions: CrankWheel https://www.joisig.com/ (Joisig.com) People: https://www.linkedin.com/in/gilsi-sigvaldason-9b52a7b2/?originalSubdomain=is (Gilsi Sigvaldason) https://www.linkedin.com/in/steve55/ (Steve Lawrence ) https://thebootstrappedfounder.com/ (Arvid Khal) Books: https://startupbook.net/ (Start Small, Stay Small) https://ofone.co/ (Company of One) https://builttosell.com/ (Built to Sell) https://mikemichalowicz.com/profit-first/ (Profit First) Get In Touch With Jöi: https://www.linkedin.com/in/joisig/ (Jöi’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 0a48b139-0dfb-4556-80e7-d334b103d0fa https://horizencapital.com/saas-district/72-how-to-make-instant-demos-for-22x-sales-call-effectiveness-conversion-improvement-with-joi-sigurdsson Tue, 29 Dec 2020 10:00:00 +0000 2890 false full #71 How to Scale your Startup from a Small Team To Over 2500 Employees with Rossel Sabourin 71 1 Akeel Jabber | Horizen Capital Rossel is now the Co-founder and CEO at video gift startup VidDay, a group gift video solution where they bring in over 1 million video uploads from over 150 countries into their platform. Rossel formerly helped scale SkipTheDishes, a seamless online food delivery and pickup app, from a small start-up to a team of over 2500 employees. Russel thrives off of solving complex challenges and finds passion and excitement in the sometimes chaotic environment of building and growing a Start-Up. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 04:08 Growth Strategies and Why is it Important to Fail Fast 04:21 What Drove the Success of HeyZap and How Was the Process of Acquisition and Eventual Exit 06:53 Constraints and Strategies When Competing with Giants like UberEats 09:49 Exiting and Joining VidDay in 2019 11:49 What’s VidDay 13:03 How Big is The Market Opportunity for VidDay? 15:19 What Were the Initial Costs to Get Vidday Off the Ground to Reach PMF? 18:11 VidDay’s Lenght Based Pricing and Validating Other Models 19:49 Specialized Team Focused on Template and Editing Options 21:06 Product Expanding to in the Market with VidDay’s Roadmap 22:21 Advice you Wish you Had Known and would Tell your 25 year old self 23:20 Biggest Challenges Russel's Currently facing in Order to Continue to Grow VidDay 24:13 Top Resources Instrumental for Russel's Success 25:39 What does success mean to Russell Today? 26:38 Future for VidDay, Immad and Where to Get in Touch Mentions: https://aws.amazon.com/activate/ (AWS Activate Program) https://www.vidday.com/ (Vidday.com) People: https://www.linkedin.com/in/denis-devigne-60930874/ (Denis Devigne) https://www.linkedin.com/in/jeff-laxson/ (Jeff Laxon) Books: http://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things) Get In Touch With Rossel: https://www.linkedin.com/in/rossel-sabourin-34712095/ (Russel’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Rossel is now the Co-founder and CEO at video gift startup VidDay, a group gift video solution where they bring in over 1 million video uploads from over 150 countries into their platform.  Rossel formerly helped scale SkipTheDishes, a seamless online food delivery and pickup app, from a small start-up to a team of over 2500 employees.  Russel thrives off of solving complex challenges and finds passion and excitement in the sometimes chaotic environment of building and growing a Start-Up. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 04:08 Growth Strategies &amp; Why is it Important to Fail Fast 04:21 What Drove the Success of HeyZap &amp; How Was the Process of Acquisition &amp; Eventual Exit 06:53 Constraints &amp; Strategies When Competing with Giants like UberEats  09:49 Exiting &amp; Joining VidDay in 2019 11:49 What’s VidDay  13:03 How Big is The Market Opportunity for VidDay?  15:19  What Were the Initial Costs to Get Vidday Off the Ground to Reach PMF? 18:11 VidDay’s Lenght Based Pricing  &amp; Validating Other Models 19:49 Specialized Team Focused on Template &amp; Editing Options 21:06 Product Expanding to in the Market with VidDay’s Roadmap 22:21  Advice you Wish you Had Known &amp; would Tell your 25 year old self 23:20  Biggest Challenges Russel&#39;s Currently facing in Order to Continue to Grow VidDay 24:13 Top Resources Instrumental for Russel&#39;s Success 25:39 What does success mean to Russell Today? 26:38 Future for VidDay, Immad &amp; Where to Get in Touch Mentions: https://aws.amazon.com/activate/ (AWS Activate Program) https://www.vidday.com/ (Vidday.com) People: https://www.linkedin.com/in/denis-devigne-60930874/ (Denis Devigne) https://www.linkedin.com/in/jeff-laxson/ (Jeff Laxon) Books: http://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things) Get In Touch With Rossel: https://www.linkedin.com/in/rossel-sabourin-34712095/ (Russel’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 4cb0c4fd-bd7f-47ee-a51c-0d01c1992ffe https://horizencapital.com/saas-district/71-how-to-scale-your-startup-from-a-small-team-to-over-2500-employees-with-rossel-sabourin Thu, 24 Dec 2020 10:00:00 +0000 1747 false full #70 Building A Bank for Startups & Helping Them Secure Their Seed Round with Top Investors with Immad Akhund 70 1 Akeel Jabber | Horizen Capital Immad Akhund is the co-founder and CEO of Mercury, a bank for startups, engineered in Silicon Valley and aimed for tech companies to help them succeed. Immad and Mercury had raised over $25 million from investors like Andreessen Horowitz and Charles River Ventures. Prior to launching Mercury, he co-founded HeyZap which was acquired for $45 million by Fyber. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 01:58 Immad’s Background, Launching and Exiting HeyZap and $45MM Acquisition 04:21 What Drove the Success of HeyZap and How Was the Process of Acquisition and Eventual Exit 06:12 How Exiting his Company Changed Immad’s Life and Focusing in a New Market 09:37 Why Did Immad Decided to Focus on a Bank for Startups 12:44 Main Factors or Value Propositions of Mercury that Makes it Suitable, Targeted and Competitive 14:29 How Mercury Deliver Meaningful and Personalized Experiences 16:53 Is Mercury for Everyone, Old and New Entrepreneurs? 18:15 Best Growth and User Acquisition Strategy for Mercury 24:09 Innovations being Leveraged to Optimize the Existing Procedures and Processes for Maximum Efficiency in Mercury 26:26 How Mercury Raise Get Your Seed Round In Front Of Top Investors 31:31 Advice you Wish you Had Known and would Tell your 25 year old self 35:18 Biggest Challenges Mercury’s Currently Facing 37:27 Top Resources Instrumental for Immad’s Success 39:57 What does success mean to Immad Today? 41:06 Future for Mercury, Immad and Where to Get in Touch Mentions: https://mercury.com/ (Mercury) https://mercury.com/treasury (Mercury Treasury ) https://mercury.com/raise (Mercury Raise) People: http://www.paulgraham.com/articles.html (Paul Graham) Get In Touch With Immad: https://www.linkedin.com/in/iakhund/ (Immad’s Linkedin) @Immad Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Immad Akhund is the co-founder and CEO of Mercury, a bank for startups, engineered in Silicon Valley and aimed for tech companies to help them succeed. Immad &amp; Mercury had raised over $25 million from investors like Andreessen Horowitz and Charles River Ventures.  Prior to launching Mercury, he co-founded HeyZap which was acquired for $45 million by Fyber. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 01:58 Immad’s Background, Launching &amp; Exiting HeyZap &amp; $45MM Acquisition   04:21 What Drove the Success of HeyZap &amp; How Was the Process of Acquisition &amp; Eventual Exit 06:12 How Exiting his Company Changed Immad’s Life &amp; Focusing in a New Market 09:37 Why Did Immad Decided to Focus on a Bank for Startups 12:44 Main Factors or Value Propositions of Mercury that Makes it Suitable, Targeted &amp; Competitive  14:29 How Mercury Deliver Meaningful &amp; Personalized Experiences  16:53  Is Mercury for Everyone, Old and New Entrepreneurs? 18:15  Best Growth &amp; User Acquisition Strategy for Mercury 24:09  Innovations being Leveraged to Optimize the Existing Procedures &amp; Processes for Maximum Efficiency in Mercury 26:26 How Mercury Raise  Get Your Seed Round In Front Of Top Investors 31:31  Advice you Wish you Had Known &amp; would Tell your 25 year old self 35:18 Biggest Challenges Mercury’s Currently Facing 37:27 Top Resources Instrumental for Immad’s Success 39:57 What does success mean to Immad Today? 41:06 Future for Mercury, Immad &amp; Where to Get in Touch Mentions: https://mercury.com/ (Mercury) https://mercury.com/treasury (Mercury Treasury ) https://mercury.com/raise (Mercury Raise) People: http://www.paulgraham.com/articles.html (Paul Graham) Get In Touch With Immad: https://www.linkedin.com/in/iakhund/ (Immad’s Linkedin) @Immad Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) dd24944f-4962-4900-bb84-73e92bc1ab46 https://horizencapital.com/saas-district/building-a-bank-for-startups-helping-them-secure-their-seed-round-with-top-investors-wit-immad-akhund Tue, 22 Dec 2020 10:00:00 +0000 2559 false full #69 How a 26 Year Old Serial Entrepreneur Started a SaaS Company and Sold it For 7 Figures at the Age of 30 with Dave Schneider 69 1 Akeel Jabber | Horizen Capital Dave Schneider was the cofounder of an influencer marketing software NinjaOutreach, a bootstrapped company with 20 people and over 500 customers. He’s also a graduate from Harvard with a degree in Applied Math, where in 2012 he quit his corporate job to travel the world with his wife, where during that time he launched and exited from his first SaaS company, NinjaOutreach, an influencer marketing platform. Nowadays he runs Shortlist.io, a digital marketing "un-agency", with a team of 20 people, where they offer businesses SEO conversion rate optimization, A/B testing, content marketing and strategy while being completely transparent. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Steve’s Background and Past Ventures 08:16 - Initial Costs to Get NinjaOutreach Off the Ground 10:25 - Exiting NinjaOutreach For 7 Figures After 6 Years 15:46 - How the Exit Impacted Dave’s Day to Day 17:46 - Becoming the CEO of LessChurn.io and Why is no Longer Active 22:08 - What Makes Shortlist Stand Out from the Competition? 23:40 - From SaaS Business to a Marketing Agency 26:28 - Outreach and Networking as the Growth Strategie 28:49 - Marketing Channels and Tactics that Showed the Best ROI 30:33 - Biggest Challenges Currently Facing in Order to Continue to Grow 32:18 - Top Instrumental Resources For Max Kreme’s Success 32:20 - Best Resources Who Have Been Instrumental for Dave’s Success 34:35 - What does success mean to Dave Today? 36:03 - Outro Mentions: https://ninjaoutreach.com/ (NinjaOutreach) LessChurn.io https://www.profitwell.com/ (ProfitWell) https://shortlist.io/ (Shortlist) https://www.priceintelligently.com/ (Price Intelligently ) https://www.linkedin.com/in/mark-samms/ (Mark Samms) https://www.linkedin.com/in/davidhenzel/ (David Henzel) People: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell) Get In Touch With Dave: https://www.linkedin.com/in/david-schneider-8a693115/ (Dave’s Linkedin ) Dave@shortlist.io Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Dave Schneider was the cofounder of an influencer marketing software NinjaOutreach, a bootstrapped company with 20 people and over 500 customers.  He’s also a graduate from Harvard with a degree in Applied Math, where in 2012 he quit his corporate job to travel the world with his wife, where during that time he launched and exited from his first SaaS company, NinjaOutreach, an influencer marketing platform. Nowadays he runs Shortlist.io, a digital marketing &#34;un-agency&#34;, with a team of 20 people, where they offer businesses SEO conversion rate optimization, A/B testing, content marketing &amp; strategy while being completely transparent.  During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Steve’s Background &amp; Past Ventures 08:16 - Initial Costs to Get NinjaOutreach Off the Ground 10:25 - Exiting NinjaOutreach For 7 Figures After 6 Years 15:46 - How the Exit Impacted Dave’s Day to Day 17:46 - Becoming the CEO of LessChurn.io &amp; Why is no Longer Active 22:08 - What Makes Shortlist Stand Out from the Competition? 23:40 - From SaaS Business to a Marketing Agency 26:28 - Outreach &amp; Networking as the Growth Strategie 28:49 - Marketing Channels &amp; Tactics that Showed the Best ROI 30:33 - Biggest Challenges Currently Facing in Order to Continue to Grow 32:18 - Top Instrumental Resources For Max Kreme’s Success  32:20 - Best Resources Who Have Been Instrumental for Dave’s Success  34:35 - What does success mean to Dave Today? 36:03 - Outro Mentions: https://ninjaoutreach.com/ (NinjaOutreach) LessChurn.io https://www.profitwell.com/ (ProfitWell) https://shortlist.io/ (Shortlist) https://www.priceintelligently.com/ (Price Intelligently ) https://www.linkedin.com/in/mark-samms/ (Mark Samms) https://www.linkedin.com/in/davidhenzel/ (David Henzel) People: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell) Get In Touch With Dave: https://www.linkedin.com/in/david-schneider-8a693115/ (Dave’s Linkedin ) Dave@shortlist.io Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 40a4a870-b772-4cd7-9b1f-89ba90692df4 https://horizencapital.com/saas-district/69-how-a-26-yo-serial-entrepreneur-started-a-saas-company-and-sold-it-for-7-figures-at-the-age-of-30-with-dave-dave-schneider Thu, 17 Dec 2020 23:00:00 +0000 2269 false full #68 From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer 68 1 Akeel Jabber | Horizen Capital Max Kremer is an entrepreneur, technologist and previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk, Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist. Max enjoys talking about startup success and failures, as well as methods to measure consumer engagement, what to track, why and how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects and he likes to rock the winter beard. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:06 - Max’s Background and Motivations for Launching TrialFire 05:32 - Building Datastay and Getting Acquired By Autodesk 10:08 - Exiting Autodesk and The Idea for TrialFire 15:26 - How TrialFire Sets Up The Analytics 17:08 - The Important Data to Focus On and Track to Generate Growth 19:49 - Collaborative Game Theory on Conversion Generation and Attribution 23:09 - Assure Quality of Optimal/Clean and Verified Data 25:27 - Trialfire Strategy for Data Analytics Scale 28:12 - Advice Max Wishhad known and would tell To His Younger Self 30:37 - TrailFire Challenges Today 32:18 - Top Instrumental Resources For Max Kreme’s Success 33:09 - What Does Success Mean To Max Today? 34:51 - Future Plans For Max and TrialFire Mentions: https://www.upchain.com/blog/what-is-plm/ (PLM) https://en.wikipedia.org/wiki/Shapley_value (The Shapley Value) https://aws.amazon.com/ (AWS) People: https://es.wikipedia.org/wiki/Lloyd_Shapley (Loyd Shapley) Books: https://en.wikipedia.org/wiki/The_Mythical_Man-Month (The Mythical Man-Month) https://en.wikipedia.org/wiki/Peopleware:_Productive_Projects_and_Teams (Peopleware) https://www.amazon.com/-/es/Martin-Robert-C-ebook/dp/B001GSTOAM (Clean Code) Get In Touch With Max: https://www.linkedin.com/in/max-kremer-3803889/?originalSubdomain=ca (Max’s Linkedin) Max@trialfire.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Max Kremer is an entrepreneur, technologist &amp; previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk,  Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist. Max enjoys talking about startup success &amp; failures, as well as methods to measure consumer engagement, what to track, why &amp; how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects &amp;  he likes to rock the winter beard. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:06 - Max’s Background &amp; Motivations for Launching TrialFire 05:32 - Building Datastay &amp; Getting Acquired By Autodesk 10:08 - Exiting Autodesk &amp; The Idea for TrialFire 15:26 - How TrialFire Sets Up The Analytics  17:08 - The Important Data to Focus On &amp; Track to Generate Growth  19:49 - Collaborative Game Theory on Conversion Generation &amp; Attribution  23:09 - Assure Quality of Optimal/Clean &amp; Verified Data 25:27 - Trialfire Strategy for Data Analytics Scale 28:12 - Advice Max Wishhad known and would tell To His Younger Self 30:37 - TrailFire Challenges Today 32:18 - Top Instrumental Resources For Max Kreme’s Success  33:09 - What Does Success Mean To Max Today? 34:51 - Future Plans For Max &amp; TrialFire Mentions: https://www.upchain.com/blog/what-is-plm/ (PLM) https://en.wikipedia.org/wiki/Shapley_value (The Shapley Value) https://aws.amazon.com/ (AWS) People: https://es.wikipedia.org/wiki/Lloyd_Shapley (Loyd Shapley) Books: https://en.wikipedia.org/wiki/The_Mythical_Man-Month (The Mythical Man-Month) https://en.wikipedia.org/wiki/Peopleware:_Productive_Projects_and_Teams (Peopleware) https://www.amazon.com/-/es/Martin-Robert-C-ebook/dp/B001GSTOAM (Clean Code) Get In Touch With Max: https://www.linkedin.com/in/max-kremer-3803889/?originalSubdomain=ca (Max’s Linkedin) Max@trialfire.com Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 4ab7484d-f4fb-40f0-adeb-ff4c1b304ece https://horizencapital.com/saas-district/68-from-startup-to-acquisition-how-to-derive-value-with-re-envisioned-customer-journey-analytics-with-max-kremer Tue, 15 Dec 2020 10:00:00 +0000 2207 false full #67 How to Best Prepare Your SaaS Startup for Funding in 2021 with Sydney Wong 67 1 Akeel Jabber | Horizen Capital Sydney Wong is the Founder and CEO of VenturX, a startup platform that prepares and connects startups with investor funding that offers startup tools for tracking product validation and business planning for early start entrepreneurs looking to reach revenue, new customers, or funding. Inspired by a courageous and life altering experience in Silicon Valley, Sydney bootstrapped her vision to help startups. Today, VenturX has over $200 million of investor funding to help give out to the most promising and prepared startups in the world.. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:07 - Sydney’s Background and Motivation Behind Starting VentureX 04:22 - Current Investment Environment of The SaaS Industry 06:06 - What Sydney looks for in a Winning Startup (Investment Criteria) 09:02 - How to Choose the Right Funding and When is the Right Time to Do it? 10:39 - Is Raising Capital for Everyone? 13:19 - Most Common Reason for Turn Downs on SaaS Offers and Red Flags 17:07 - Underrated Resources to Leverage for Growth 19:24 - Non-Diluted VS Diluted 21:33 - Trends or Differences in Top Performing Companies 25:19 - $10,000 and Looking to start an MVP, What's Sydney’s Choice? 28:59 - Sydney’s top Resources 32:28 - What does Success Mean to Sydney Today? 33:50 - The future for Venture-X and Get In touch With Sydney Mentions: https://tim.blog/ (Tim Ferriss) https://okdork.com/about/ (Noah Kagan) https://www.venturx.ca/ (VentureX) https://www.eventbrite.ca/e/startup-funding-and-success-tickets-130496910773 (Startup Funding and Success Webinar in Jan. for early stage SaaS companies) Books: https://fourhourworkweek.com/ (The 4 Hour Work Week) https://www.amazon.com/How-Have-Good-Day-Transforming-ebook/dp/B08JHGRH89/ref=mp_s_a_1_1?dchild=1andkeywords=how+to+have+a+good+day+david+adamandqid=1601724778andsr=8-1#aw-udpv3-customer-reviews_feature_div (How to have a good day) Terms: https://en.wikipedia.org/wiki/Super_angel (Super Angels) https://en.wikipedia.org/wiki/Micro_venture_capital (Micro VC) https://www.upcounsel.com/exclusivity-clause (Exclusivity Clauses) https://www.pwc.com/ca/en/services/tax/corporate-tax/sred.html (RandD Credits Canada) Get In Touch With Sydney: https://www.linkedin.com/in/sydneywong1/ (Sydney’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Sydney Wong is the Founder and CEO of VenturX, a startup platform that prepares and connects startups with investor funding that offers startup tools for tracking product validation and business planning for early start entrepreneurs looking to reach revenue, new customers, or funding.  Inspired by a courageous and life altering experience in Silicon Valley, Sydney bootstrapped her vision to help startups. Today, VenturX has over $200 million of investor funding to help give out to the most promising and prepared startups in the world..  During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:07 - Sydney’s Background &amp; Motivation Behind Starting VentureX 04:22 - Current Investment Environment of The SaaS Industry 06:06 - What Sydney looks for in a Winning Startup (Investment Criteria) 09:02 - How to Choose the Right Funding &amp; When is the Right Time to Do it? 10:39 - Is Raising Capital for Everyone? 13:19 - Most Common Reason for Turn Downs on SaaS Offers &amp; Red Flags 17:07 - Underrated Resources to Leverage for Growth 19:24 - Non-Diluted VS Diluted  21:33 - Trends or Differences in Top Performing Companies  25:19 - $10,000 &amp; Looking to start an MVP, What&#39;s Sydney’s Choice?  28:59 - Sydney’s top Resources 32:28 - What does Success Mean to Sydney Today?  33:50 - The future for Venture-X &amp; Get In touch With Sydney Mentions: https://tim.blog/ (Tim Ferriss) https://okdork.com/about/ (Noah Kagan) https://www.venturx.ca/ (VentureX) https://www.eventbrite.ca/e/startup-funding-and-success-tickets-130496910773 (Startup Funding and Success Webinar in Jan. for early stage SaaS companies) Books: https://fourhourworkweek.com/ (The 4 Hour Work Week) https://www.amazon.com/How-Have-Good-Day-Transforming-ebook/dp/B08JHGRH89/ref=mp_s_a_1_1?dchild=1&amp;keywords=how+to+have+a+good+day+david+adam&amp;qid=1601724778&amp;sr=8-1#aw-udpv3-customer-reviews_feature_div (How to have a good day) Terms: https://en.wikipedia.org/wiki/Super_angel (Super Angels) https://en.wikipedia.org/wiki/Micro_venture_capital (Micro VC) https://www.upcounsel.com/exclusivity-clause (Exclusivity Clauses) https://www.pwc.com/ca/en/services/tax/corporate-tax/sred.html (R&amp;D Credits Canada) Get In Touch With Sydney: https://www.linkedin.com/in/sydneywong1/ (Sydney’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 15bb4c32-38a2-4626-87e4-e31bf09911f9 https://horizencapital.com/saas-district/67-how-to-best-prepare-your-saas-startup-for-funding-in-2021-with-sydney-wong Thu, 10 Dec 2020 10:00:00 +0000 2146 false full #66 How to Reduce & Manage your SaaS Data Security Risk & Privacy Compliance with Darren Gallop 66 1 Akeel Jabber | Horizen Capital Darren is a business leader and security professional with over twenty years of experience as a CEO and CISO of companies that handle sensitive data. Having founded a non-profit organization, three service companies, and two tech startups in his career, he understands how to assess and manage risk in alignment with organizational goals. Darren Gallop is also a tech entrepreneur, information security expert, Techstars alumni, board member, and the CEO of Securicy. He co-founded Securicy and led the team to develop a SaaS product that guides businesses through creating, implementing, and managing their information security and privacy compliance program. Gallop previously co-founded Marcato and was CEO there for 10 years, until the successful event management software company was acquired by Patron Technology. He is fluent in English, French, and adept in Spanish. Gallop spends much of his non-work time playing music, fly fishing, canoeing, gardening and roasting coffee. He is from Nova Scotia, Canada. Darren’s unique perspective enables him to lead organizations through the process of baking security into their business practices while improving productivity. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:33 - Darren’s Background and Losing a Six Figure Deal After Security Reasons 05:03 - Opportunity and Problem to Solve That Motivated to Start Securicy 08:15 - Process From Idea to Launching and Initial Costs 12:51 - What SaaS Data security, Risks and Compliances are 18:11 - At What Point a SaaS company Should Start Thinking About CyberSecurity and Data Privacy 19:54 - The Most Common Data Breaches and Attacks 24:07 - Building, Framing and Documenting a Comprehensive, Integrated, Measurable, and Centralized Security Strategy 27:45 - Challenges a Being a Management Security Control Software 29:05 - Losing Trust and Regaining the Trust of the Customers and the Market 31:04 - Tips for Improving Your Internal Security and Privacy Systems 36:04 - Biggest Challenges Facing Now and Looking to Overcome in Continuing to Grow Securicy 38:01 - Top Resources Instrumental To Darren’s Success 43:39 - What Does Success Mean to Darren? 46:17 - Outro Mentions: https://owasp.org/ (Open Web Application Security Project OWASP) Terms: https://gdpr.eu/what-is-data-processing-agreement/ (GDPR) https://oag.ca.gov/privacy/ccpa (CCPA) https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/ (PIPEDA) https://en.wikipedia.org/wiki/Denial-of-service_attack (DDoS Attack) https://www.varonis.com/blog/iso-27001-compliance/ (ISO 27001 Compliance) Books: https://www.goodreads.com/book/show/12975375-the-advantage (The Advantage) https://store.johnmaxwell.com/ (Developing The Leader Within You) Get In Touch With Darren: https://www.linkedin.com/in/darrengallop/?originalSubdomain=ca (Darren Gallop’s Linkedin) darren@securicy.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Darren is a business leader and security professional with over twenty years of experience as a CEO and CISO of companies that handle sensitive data. Having founded a non-profit organization, three service companies, and two tech startups in his career, he understands how to assess and manage risk in alignment with organizational goals.  Darren Gallop is also a tech entrepreneur, information security expert, Techstars alumni, board member, and the CEO of Securicy. He co-founded Securicy and led the team to develop a SaaS product that guides businesses through creating, implementing, and managing their information security and privacy compliance program. Gallop previously co-founded Marcato and was CEO there for 10 years, until the successful event management software company was acquired by Patron Technology. He is fluent in English, French, and adept in Spanish. Gallop spends much of his non-work time playing music, fly fishing, canoeing, gardening and roasting coffee. He is from Nova Scotia, Canada. Darren’s unique perspective enables him to lead organizations through the process of baking security into their business practices while improving productivity. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:33 - Darren’s Background &amp; Losing a Six Figure Deal After Security Reasons 05:03 -  Opportunity &amp; Problem to Solve That Motivated to Start Securicy 08:15 - Process From Idea to Launching &amp; Initial Costs 12:51 - What SaaS Data security, Risks &amp; Compliances are 18:11 - At What Point a SaaS company Should Start Thinking About CyberSecurity &amp; Data Privacy 19:54 - The Most Common Data Breaches &amp; Attacks  24:07 - Building, Framing &amp; Documenting a Comprehensive, Integrated, Measurable, &amp; Centralized Security Strategy 27:45 - Challenges a Being a Management Security Control Software 29:05 - Losing Trust &amp; Regaining the Trust of the Customers &amp; the Market 31:04 - Tips for Improving Your Internal Security &amp; Privacy Systems 36:04 - Biggest Challenges Facing Now &amp; Looking to Overcome in Continuing to Grow Securicy 38:01 - Top Resources Instrumental To Darren’s Success  43:39 - What Does Success Mean to Darren? 46:17 -  Outro Mentions: https://owasp.org/ (Open Web Application Security Project OWASP) Terms: https://gdpr.eu/what-is-data-processing-agreement/ (GDPR) https://oag.ca.gov/privacy/ccpa (CCPA) https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/ (PIPEDA) https://en.wikipedia.org/wiki/Denial-of-service_attack (DDoS Attack) https://www.varonis.com/blog/iso-27001-compliance/ (ISO 27001 Compliance) Books: https://www.goodreads.com/book/show/12975375-the-advantage (The Advantage) https://store.johnmaxwell.com/ (Developing The Leader Within You) Get In Touch With Darren: https://www.linkedin.com/in/darrengallop/?originalSubdomain=ca (Darren Gallop’s Linkedin) darren@securicy.com Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) d38e3960-df4f-46b7-a0e8-f459bbb75eb7 https://horizencapital.com/saas-district/66-how-to-reduce-manage-your-saas-data-security-risk-privacy-compliance-with-darren-gallop Tue, 08 Dec 2020 10:00:00 +0000 2845 false full #65 SaaS International Expansion, Effectively Managing Remote Teams and Major Rebranding with Bryce Davis 65 1 Akeel Jabber | Horizen Capital Bryce is a tech founder, who’s originally from Australia, and moved to the UK in 2017 to expand an Australian workforce management application into the UK market. Bryce is currently UK General Manager at Tanda, now rebranded as Workforce, which is an award-winning workforce management software that provides clarity, control and tools for businesses to get the most from their workforce. Bryce also uses his skills in startups, sales and marketing to help businesses scale their sales and marketing teams and using scraping technology to automate revenue growth, where writes alto more about that on his blog at scrapediary.com During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Bryce’s Background, Joining Workforce and Expanding to the UK 04:52 - Remote Workforce Trends and Challenges in 2020 07:29 - Main Challenges Expanding the software to another market, from Australia to the UK and USA in 2017 16:10 - Workforce Approach to Assess Time and Attendance Tracking and Avoid Discrepancies or Dishonesty from Employees 18:43 - Keeping Balance Between Micromanaging Day-to-Day and Trust to Deliver 21:40 - Keep Communication Fluid Among International and Distributed Teams 24:02 - Rebranding to WorkForce and Going Through a Merger 30:37 - WorkForce Marketing Approaches Before and During Covid 33:11 - The Zoom Fatigue 34:54 - Bryce’s Top Resources Instrumental to His Success 36:47 - What Does Success Mean to Bryce? 38:03 - The Future For Bryce and Where To Get In Touch With Him Mentions: https://www.workforce.com/ (Workforce) https://www.tanda.co/ (Tanda) https://scrapediary.com/ (Scrapediary.com) Books: https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital (Capitalism Without Capital) Get In Touch With Bryce: Bryce’s Linkedin Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Bryce is a tech founder, who’s originally from Australia, and moved to the UK in 2017 to expand an Australian workforce management application into the UK market. Bryce is currently UK General Manager at Tanda, now rebranded as Workforce, which is an award-winning workforce management software that provides clarity, control and tools for businesses to get the most from their workforce.  Bryce also uses his skills in startups, sales and marketing to help businesses scale their sales and marketing teams and using scraping technology to automate revenue growth, where writes alto more about that on his blog at scrapediary.com During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Bryce’s Background, Joining Workforce &amp; Expanding to the UK 04:52 - Remote Workforce Trends &amp; Challenges in 2020 07:29 - Main Challenges Expanding the software to another market, from Australia to the UK and USA in 2017 16:10 - Workforce Approach to Assess Time &amp; Attendance Tracking &amp; Avoid Discrepancies or Dishonesty from Employees 18:43 - Keeping Balance Between Micromanaging Day-to-Day &amp; Trust to Deliver 21:40 - Keep Communication Fluid Among International &amp; Distributed Teams 24:02 - Rebranding to WorkForce &amp; Going Through a Merger  30:37 - WorkForce Marketing Approaches Before &amp; During Covid 33:11 - The Zoom Fatigue 34:54 - Bryce’s Top Resources Instrumental to His Success  36:47 - What Does Success Mean to Bryce? 38:03 - The Future For Bryce &amp; Where To Get In Touch With Him Mentions: https://www.workforce.com/ (Workforce) https://www.tanda.co/ (Tanda) https://scrapediary.com/ (Scrapediary.com) Books: https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital (Capitalism Without Capital) Get In Touch With Bryce: Bryce’s Linkedin Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) ac383cf9-40b6-4e73-ac7e-6b8e5d8445b2 https://horizencapital.com/saas-district/saas-international-expansion-effectively-managing-remote-teams-major-rebranding-and-web-scraping-for-lead-generation-with-bryce-davis Thu, 03 Dec 2020 10:00:00 +0000 2381 false full #64 Building Channel at ZenDesk from Zero to a Multi Million Dollar ARR Organization & 1500+ Team with Stewart Townsend 64 1 Akeel Jabber | Horizen Capital Stewart Townsend is the founder at Channel as a Service, a “results oriented” consultancy service for startups and mature companies to enable them to increase revenue through the right growth channel via an indirect sales force. Stewart has spent 20 years working in channel roles and has specialised in accelerating revenue at global SaaS companies through the building and running of indirect sales programs since then. His focus is working with SaaS companies who are at that point where they are looking at indirect sales channels, have enquiries from potential partners and are uncertain where to start. Having worked at large multinational corporations for over 15 years then transitioned into two large startups who went through acquisition and IPO, Stewart has the experience and knowledge to get things done within a small team environment but also own a global partnership relationship and drive that top-down. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:30 - From Zero to Multi-Million Dollars in Revenue Across Europe with ZenDesk 05:26 - Launching Channel as a Service and The Problem To Solve 08:38 - Time Frame When Building Program and Expecting to see Revenue 10:38 - From Idea To Launching and Initial Costs Involved in Building CaaS 12:41 - What Exactly is an Indirect Sales Channel? 16:31 - Why 50+ Team and $1MM ARR is the Ideal Stage to Start Investing In Channel Sales 20:03 - What Does a SaaS Company Need so That They can Start leveraging this Channel Today? 22:53 - Why is it More effective vs Hiring and Building Out a Sales Team to Scale as a B2B Company 25:51 - Channel Governance Against Competitors 27:34 - Tips and Strategies When Building Teams 30:06- Typical Process, From Planning to Engagement, and Strategy for B2B SaaS 35:29 - Biggest Challenges Facing Today In Building CaaS 37:54 - Best Resources/People Who Have Been Instrumental For Stewart’s Success 41:21 - What Does Success Mean to Stewart? 42:40 - Outro Mentions: https://www.channelasservice.com/ (CaaS (Channel as a Service)) https://www.capgemini.com/service/digital-services/ (Capgemini) https://www.zendesk.com.mx/?utm_source=googleandutm_medium=Search-Paidandutm_network=gandutm_campaign=SE_AW_LA_MX_ESL_N_Sup_Brand_TM_Alpha_D_Handmatchtype=eandutm_term=zendeskandutm_content=400330876989andutm_adgroup=andgclsrc=aw.dsandandgclid=Cj0KCQiAzZL-BRDnARIsAPCJs73VEwIz1FhHrxOHb8C8KTETeMhro0aOL3x_EuRAtXcWcVr4yNPQes8aAmUGEALw_wcB (Zendesk) Terms: https://www.simplycast.com/blog/what-is-a-white-label-reseller/ (White Label Resellers) People: https://techcrunch.com/2008/12/14/the-notorious-sam-sethi-launches-his-latest-venture-twitblogs/ (Sam Sethi) https://www.linkedin.com/in/simongrice/?originalSubdomain=uk (Simon Grice) Get In Touch With Stewart: https://www.linkedin.com/in/stewarttownsend/ (Stewart’s Linkedin ) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Stewart Townsend is the founder at Channel as a Service, a “results oriented” consultancy service for startups &amp; mature companies to enable them to increase revenue through the right growth channel via an indirect sales force.  Stewart has spent 20 years working in channel roles and has specialised in accelerating revenue at global SaaS companies through the building and running of indirect sales programs since then.  His focus is working with SaaS companies who are at that point where they are looking at indirect sales channels, have enquiries from potential partners and are uncertain where to start. Having worked at large multinational corporations for over 15 years then transitioned into two large startups who went through acquisition and IPO, Stewart has the experience and knowledge to get things done within a small team environment but also own a global partnership relationship and drive that top-down. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:30 - From Zero to Multi-Million Dollars in Revenue Across Europe with ZenDesk 05:26 -  Launching Channel as a Service &amp; The Problem To Solve 08:38 - Time Frame When Building Program &amp; Expecting  to see Revenue 10:38 - From Idea To Launching &amp; Initial Costs Involved in Building CaaS 12:41 - What Exactly is an Indirect Sales Channel? 16:31 - Why 50+ Team &amp; $1MM ARR is the Ideal Stage to Start Investing In Channel Sales 20:03 - What Does a SaaS Company Need so That They can Start leveraging this Channel  Today? 22:53 - Why is it More effective vs Hiring and Building Out a Sales Team to Scale as a B2B Company  25:51 - Channel Governance Against Competitors 27:34 - Tips &amp; Strategies When Building Teams 30:06- Typical Process, From Planning to Engagement, &amp; Strategy for B2B SaaS 35:29 - Biggest Challenges Facing Today In Building CaaS 37:54 - Best Resources/People Who Have Been Instrumental For Stewart’s Success 41:21 - What Does Success Mean to Stewart? 42:40 -  Outro Mentions: https://www.channelasservice.com/ (CaaS (Channel as a Service)) https://www.capgemini.com/service/digital-services/ (Capgemini) https://www.zendesk.com.mx/?utm_source=google&amp;utm_medium=Search-Paid&amp;utm_network=g&amp;utm_campaign=SE_AW_LA_MX_ESL_N_Sup_Brand_TM_Alpha_D_H&amp;matchtype=e&amp;utm_term=zendesk&amp;utm_content=400330876989&amp;utm_adgroup=&amp;gclsrc=aw.ds&amp;&amp;gclid=Cj0KCQiAzZL-BRDnARIsAPCJs73VEwIz1FhHrxOHb8C8KTETeMhro0aOL3x_EuRAtXcWcVr4yNPQes8aAmUGEALw_wcB (Zendesk) Terms: https://www.simplycast.com/blog/what-is-a-white-label-reseller/ (White Label Resellers) People: https://techcrunch.com/2008/12/14/the-notorious-sam-sethi-launches-his-latest-venture-twitblogs/ (Sam Sethi) https://www.linkedin.com/in/simongrice/?originalSubdomain=uk (Simon Grice) Get In Touch With Stewart: https://www.linkedin.com/in/stewarttownsend/ (Stewart’s Linkedin ) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  f766d3fa-a88e-43a6-840c-c05f718bbcbb https://horizencapital.com/saas-district/building-channel-at-zendesk-from-zero-to-a-multi-million-dollar-arr-organization-and-1500-team-with-stewart-townsend Tue, 01 Dec 2020 10:00:00 +0000 2654 false full #63 A Walkthrough To Launching An Early Stage SaaS Startup with Phillip Huges 63 1 Akeel Jabber | Horizen Capital Phillip is a product builder, software engineer, web developer and Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts and Sensible Backup, a backup for your windows device made easy. He currently works full-time as a software engineer where he has experience in desktop development, API construction and off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:07 - Phillip’s Background, current side hustle projects 06:44 - In What Stage and Size are These projects and Elementary Analytics 11:41 - Launching and What Channel did Phillip Find to Work Most Effectively 13:40 - Initial Costs to get Elementary Analytics off the ground 15:24 - Main challenges for growing Elementary Analytics 19:34 - Setting prices and Features for Elementary Analytics 21:26 - Freemium, SEO and CRO 23:53 - Why Not Partnering With a Expert Co-Founder on a Pain Point? 25:42 - Learning Experience and would Phillip Would do Differently Launching? 27:32 - Building a Product Without a Market VS a Product Proven In The Market 29:47 - Ideal Client Profile or Buyer Persona 34:30 - What is the Impact of the Product and How Does It Differ From The Competition? 30:00 - Advice for Those Who Want to Start Their Own SaaS Company 39:54 - Top Influential Resources for Phillip 42:20 Outro Mentions: https://outflash.xyz/ (Outflash) https://baitcamp.net/ (Baitcamp) https://elementaryanalytics.com/ (Elementary Analytics) https://datastudio.google.com/u/0/navigation/reporting (Google Data Studio) https://neilpatel.com/ubersuggest/ (Ubbersuggest) People: https://tim.blog/tim-ferriss-books/ (Tim Ferris) https://www.youtube.com/watch?v=vgq0666-W3s (Neil Patel ) https://www.sethgodin.com/ (Sett Godin) https://chrisguillebeau.com/ (Chris Guillebeau) https://www.smartpassiveincome.com/ (Pat Flynn) Books: https://tim.blog/tim-ferriss-books/#the-4-hour-workweek (The 4-work week) https://100startup.com/ (The $100 Startup) https://patflynn.com/book/will-it-fly/ (Will it Fly?) Get In Touch With Phillip: https://www.linkedin.com/in/phillip-hughes-29457a26/ (Phillip's Linkedin ) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcas)t Phillip is a product builder, software engineer, web developer &amp; Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts &amp; Sensible Backup, a backup for your windows device made easy. He currently works full-time as a software engineer where he has experience in desktop development, API construction &amp; off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:07 - Phillip’s Background, current side hustle projects 06:44 - In What Stage &amp; Size are These projects and Elementary Analytics  11:41 - Launching &amp; What Channel did Phillip Find to Work Most Effectively 13:40 - Initial Costs to get Elementary Analytics off the ground 15:24 - Main challenges for growing Elementary Analytics 19:34 - Setting prices &amp; Features for Elementary Analytics  21:26 - Freemium, SEO &amp; CRO 23:53 - Why Not Partnering With a Expert Co-Founder on a Pain Point? 25:42 -  Learning Experience &amp; would Phillip Would do  Differently Launching? 27:32 - Building a Product Without a Market VS a Product Proven In The Market 29:47 - Ideal Client Profile or Buyer Persona 34:30 - What is the Impact of the Product &amp; How Does It Differ From The Competition? 30:00 - Advice for Those Who Want to Start Their Own SaaS Company 39:54 - Top Influential Resources for Phillip 42:20 Outro Mentions: https://outflash.xyz/ (Outflash) https://baitcamp.net/ (Baitcamp) https://elementaryanalytics.com/ (Elementary Analytics) https://datastudio.google.com/u/0/navigation/reporting (Google Data Studio) https://neilpatel.com/ubersuggest/ (Ubbersuggest) People: https://tim.blog/tim-ferriss-books/ (Tim Ferris) https://www.youtube.com/watch?v=vgq0666-W3s (Neil Patel ) https://www.sethgodin.com/ (Sett Godin) https://chrisguillebeau.com/ (Chris Guillebeau) https://www.smartpassiveincome.com/ (Pat Flynn) Books: https://tim.blog/tim-ferriss-books/#the-4-hour-workweek (The 4-work week) https://100startup.com/ (The $100 Startup) https://patflynn.com/book/will-it-fly/ (Will it Fly?) Get In Touch With Phillip: https://www.linkedin.com/in/phillip-hughes-29457a26/ (Phillip&#39;s Linkedin ) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcas)t 2c7ff9ca-0269-4793-b210-d0b812a68bdf https://horizencapital.com/saas-district/63-a-walkthrough-to-launching-your-early-stage-saas-startup-with-phillip-luges Thu, 26 Nov 2020 10:00:00 +0000 2602 false full #62 How Wix Built Their Own In-House product, WixAnswers and Brought It To Market with Naomi Rozenfeld 62 1 Akeel Jabber | Horizen Capital Naomi is an entrepreneur and the Executive Vice President at WixAnswers, an unified customer support solution focused on providing spot-on support for customers rather than spending time on making all channels work together. Before joining Wix, Naomi was the Co-Founder of 2 travel startups, Tripelia and iTravelJerusalem. Naomi is passionate about helping companies and startups provide best-in-class customer experiences and transform the way companies provide Customer Support, which we’ll dive into in more detail today. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:04 - Naomi’s Background, Entrepreneurial Journey & Joining Wix 07:10 - Thought Process of the Spin-Off and Launch of Wixanswers 12:55 - Current Challenges in the B2B Customer Support Space 15:40 - Unified Support Strategy Across all Customer Touch-Points 18:05 - What Makes Wixanswers Different? 22:59 - What Marketing Strategy Has Worked for Wixanswers 26:47 - How Does the Platform Track Performance Against the SLA’s 29:46 - Does 67% of users prefer self-service support over an agent? 31:17 - Support Metrics to Pay Attention to in Your Startup 34:16 - What Does Success mean To Naomi Today? 46:12- The Message Leslie Wants You To Leave With 36:32 Outro Mentions: - Wix - Wixanswers - SalesForce service cloud - Zendesk - Twilio - Slack - Fiverr - Getty Images - Viber - Deloite Terms: - CX - SLA’s Get In Touch With Naomi: - Naomi’s Linkedin Tag us & follow: - Facebook https://www.facebook.com/HorizenCapitalOfficial/ - LinkedIn https://www.linkedin.com/company/horizen-capital - Instagram https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber LinkedIn - https://linkedin.com/in/akeel-jabbar More Podcast Sessions - https://horizencapital.com/saas-podcast Naomi is an entrepreneur and the Executive Vice President at WixAnswers, an unified customer support solution focused on providing spot-on support for customers rather than spending time on making all channels work together. Before joining Wix, Naomi was the Co-Founder of 2 travel startups, Tripelia and iTravelJerusalem.  Naomi is passionate about helping companies and startups provide best-in-class customer experiences and transform the way companies provide Customer Support, which we’ll dive into more detail today.  During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:04 - Naomi’s Background, Entrepreneurial Journey &amp; Joining Wix 07:10 - Thought Process of the Spin Off and Launch of Wixanswers 12:55 - Current Challenges in the B2B Customer Support Space 15:40 - Unified Support Strategy Across all Customer Touch-Points 18:05 - What Makes Wixanswers Different? 22:59 - What Marketing Strategy Has Worked for Wixanswers 26:47 - How Does the Platform Track Performance Against the SLA’s 29:46 - Does 67% of users prefer self-service support over an agent? 31:17 - Support Metrics to Pay Attention to in Your Startup 34:16 - What Does Success mean To Naomi Today? 46:12- The Message Leslie Wants You To Leave With 36:32 Outro Mentions: Wix Wixanswers SalesForce service cloud Zendesk Twilio Slack Fiverr Getty Images Viber Deloite Terms: CX SLA’s Get In Touch With Naomi: https://www.linkedin.com/in/naomiroz/ (Naomi’s Linkedin ) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 0dab2d1e-90db-4ec5-8b0e-5d6915b3b1ea https://horizencapital.com/saas-district/65-how-wix-built-their-own-in-house-product-wixanswers-and-brought-it-to-market-with-naomi-rozenfeld Mon, 23 Nov 2020 10:00:00 +0000 2275 false full #61 Instinctive Marketing, a Branding Showdown & the Subconscious Path to Disruptive Growth With Leslie Zane 61 1 Akeel Jabber | Horizen Capital Leslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth. Her curiosity drives her search for the key to changing customer behavior and what some of the companies she works with call “the holy grail of marketing”. As a former brand manager, Leslie discovered the effectiveness of indirect messaging rather than direct persuasion, where reaching consumers meant tapping into their aspirational desires. She created the center for emotional marketing that eventually became Triggers. Over the past 25 years, the company has developed a track record in accelerating growth through its unique expertise in changing instinctive brand purchase. Leslie received her BA from Yale University and her MBA from Harvard Business School. She brings her unique Triggers system not just to businesses, but to organizations, campaigns, and more, which we’ll get into on today’s episode. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:35 - Leslie’s Background 03:58 - The Epiphany Moments That Set The Path For Developing Triggers 09:05 - Subconscious Marketing VS Conscious marketing 13:36 - Why is it Important for SaaS Companies 15:26 - The Brand Connectome and The Holy Grail Of Marketing 21:05 - Cracking The Code On Brand Growth 25:33 - Expanding your Footprint and Positive Associations for Your Brand 27:49 - The Subconscious Advantage, a Contrast To Competitive Advantage 31:56 - Brand Showdown (MailChimp VS Reachmail) How to Compete With the Leaders on The Space and Improve your Brand. 41:29 - Top Resources For Leslie’s Success and Path 44:08 - What does Success Mean To Leslie Today 46:12- The Message Leslie Wants You To Leave With 47:07 Outro Mentions: https://triggers.com/ (Triggers) https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/ (Cracking The Code For Brand Growth) https://mailchimp.com/ (Mailchimp) https://reachmail.com/ (ReachMail) https://www.smartrmail.com/ (Smartrmail) People: https://projectcor.com/michael-farmer-video-podcast/ (Michael Farmer) Terms: https://www.marketingweek.com/the-art-of-instinct/ (Instinctive Marketing) https://brandtrust.com/emotional-branding/ (Subconscious shortcuts) https://marisapeer.com/the-differences-between-your-conscious-and-subconscious-mind/ (Conscious and Subconscious mind) https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/ (Brand Connectome) Books: https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow (Thinking Fast and Slow) Get In Touch With Leslie: https://www.linkedin.com/in/lesliepicotzane/ (Leslie’s Linkedin) https://lesliezane.com/ (Leslie’s Webpage) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) Leslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth. Her curiosity drives her search for the key to changing customer behavior and what some of the companies she works with call “the holy grail of marketing”.  As a former brand manager, Leslie discovered the effectiveness of indirect messaging rather than direct persuasion, where reaching consumers meant tapping into their aspirational desires. She created the center for emotional marketing that eventually became Triggers. Over the past 25 years, the company has developed a track record in accelerating growth through its unique expertise in changing instinctive brand purchase. Leslie received her BA from Yale University and her MBA from Harvard Business School. She brings her unique Triggers system not just to businesses, but to organizations, campaigns, and more, which we’ll get into on today’s episode. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:35 - Leslie’s Background 03:58 - The Epiphany Moments That Set The Path For Developing Triggers 09:05 - Subconscious Marketing VS Conscious marketing 13:36 - Why is it Important for SaaS Companies  15:26 - The Brand Connectome &amp; The Holy Grail Of Marketing 21:05 - Cracking The Code On Brand Growth 25:33 - Expanding your Footprint &amp; Positive Associations for Your Brand 27:49 - The Subconscious Advantage, a Contrast To Competitive Advantage 31:56 - Brand Showdown (MailChimp VS Reachmail) How to Compete With the Leaders on The Space &amp; Improve your Brand. 41:29 - Top Resources For Leslie’s Success &amp; Path 44:08 - What does Success Mean To Leslie Today 46:12- The Message Leslie Wants You To Leave With 47:07 Outro Mentions: https://triggers.com/ (Triggers) https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/ (Cracking The Code For Brand Growth) https://mailchimp.com/ (Mailchimp) https://reachmail.com/ (ReachMail) https://www.smartrmail.com/ (Smartrmail) People: https://projectcor.com/michael-farmer-video-podcast/ (Michael Farmer) Terms: https://www.marketingweek.com/the-art-of-instinct/ (Instinctive Marketing) https://brandtrust.com/emotional-branding/ (Subconscious shortcuts) https://marisapeer.com/the-differences-between-your-conscious-and-subconscious-mind/ (Conscious &amp; Subconscious mind) https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/ (Brand Connectome) Books: https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow (Thinking Fast &amp; Slow) Get In Touch With Leslie: https://www.linkedin.com/in/lesliepicotzane/ (Leslie’s Linkedin) https://lesliezane.com/ (Leslie’s Webpage) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) 299b17da-3452-40a4-8413-fad097ac7810 https://horizencapital.com/saas-district/61-instinctive-marketing-a-branding-showdown-the-subconscious-path-to-disruptive-growth-with-leslie-zane Thu, 19 Nov 2020 10:00:00 +0000 2901 false full #60 How to Blend Short and Long-Term Thinking When Growing Your Startup With Garret Mehrguth 60 1 Akeel Jabber | Horizen Capital Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies. Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations. As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince and Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as Digital Summit, State of Search, General Assembly, MozCon, and many more. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his family. During this interview we cover: 00:00 - A Word From The Sponsor 01:02 - Intro 02:25 - Garret’s Background, Past Ventures and Launching Directive 05:41 - Directive’s Playbook and Strategic Execution to Drive Results 16:10 - How Pulse Tracks Key-Metrics and Measure Against Your Competitors 19:25 - How to Optimize Your Financial Model and Growth Budgets 23:05 - How Directive sets OKRs to Track Actual Growth 25:55 - How Do Directive Approaches Business Goals 31:43 - Where to Focus Content Budget for Acquisition and Where Not To 36:29 - Empowering Brands Through Commitment 38:51 - Top Resources For Garret 41:20 - Biggest Challenges Directive’s Facing Right Now 47:25 - Get In Touch With Garet Mentions: https://directiveconsulting.com/ (Directive) https://www.sumologic.com/ (Sumo Logic) https://www.capterra.com/ (Capterra) https://www.g2.com/ (G2) https://www.softwareadvice.com/ (Software Advice) https://www.workable.com/ (Workable) https://www.gong.io/ (Gong) Terms: https://www.bernardmarr.com/default.asp?contentID=1456 (OKR’s) Books: https://www.goodreads.com/book/show/76865.Good_to_Great (Good To Great) Get in touch with Dylan: Society Slack Group https://www.linkedin.com/in/garrettmehrguth/ (Garret’s Linkedin) https://twitter.com/gmehrguth (Garret’s Twitter ) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies. Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations. As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince &amp; Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as Digital Summit, State of Search, General Assembly, MozCon, and many more. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his family. During this interview we cover: 00:00 - A Word From The Sponsor 01:02 - Intro  02:25 - Garret’s Background, Past Ventures &amp; Launching Directive 05:41 - Directive’s Playbook &amp; Strategic Execution to Drive Results 16:10 - How Pulse Tracks Key-Metrics &amp; Measure Against Your Competitors 19:25 - How to Optimize Your Financial Model &amp; Growth Budgets 23:05 - How Directive sets OKRs to Track Actual Growth 25:55 - How Do Directive Approaches Business Goals 31:43 - Where to Focus Content Budget for Acquisition &amp; Where Not To 36:29 - Empowering Brands Through Commitment 38:51 - Top Resources For Garret 41:20 - Biggest Challenges  Directive’s Facing Right Now 47:25 - Get In Touch With Garet Mentions: https://directiveconsulting.com/ (Directive) https://www.sumologic.com/ (Sumo Logic) https://www.capterra.com/ (Capterra) https://www.g2.com/ (G2) https://www.softwareadvice.com/ (Software Advice) https://www.workable.com/ (Workable) https://www.gong.io/ (Gong) Terms: https://www.bernardmarr.com/default.asp?contentID=1456 (OKR’s) Books: https://www.goodreads.com/book/show/76865.Good_to_Great (Good To Great) Get in touch with Dylan: Society Slack Group https://www.linkedin.com/in/garrettmehrguth/ (Garret’s Linkedin) https://twitter.com/gmehrguth (Garret’s Twitter ) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District)  54bc75ef-c33d-4776-ac59-7e0393917203 https://horizencapital.com/saas-district/how-to-blend-short-and-long-term-thinking-when-growing-your-startup-with-garret-mehrguth Tue, 17 Nov 2020 10:00:00 +0000 3032 false full #59 How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan 59 1 Akeel Jabber | Horizen Capital Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing and Growth at Hubspot. He is a thought leader on growth marketing and speaks at events across the globe. Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:02 - Kieran’s Background, Past Ventures and Joining Hubspot 06:39 - Most Common Growth Challenges for SaaS Founders 10:17 - B2B Scale-Ups Hitting Growth Ceilings and The Canva Model 17:58 - Product Market Fit, The Main Reason Startups Fail 22:35 - Best Strategies to Drive Traffic for a Growing Company 27:11 - User Journey Optimization and Marketing Engine 33:03 - How Hubspot Turn Users Into Advocates and Lead The CRM Market 35:24 - Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos 39:24 - Optimizing Cash Flow VS Maximizing MRR/ARR Growth 41:52 - Where’s Kieran Spending His Marketing Budget? 43:16 - Where Kieran Is Investing Now? 45:34 - What Does Success Mean To Kieran Today? Mentions: https://www.canva.com/ (Canva) https://www.loom.com/ (Loom) https://www.hubspot.com/ (Hubspot) https://www.evernote.com/ (Evernote) https://zapier.com/ (Zapier) https://www.loom.com/ (Loom) https://www.pandadoc.com/ (PandaDoc) https://www.reforge.com/ (Reforge) https://fs.blog/ (Fs Blog) People: https://www.linkedin.com/in/kippbodnar/ (Kipp Bodnar) https://fs.blog/ (Shane Parrish) Get In Touch With Kieran: https://www.linkedin.com/in/kieranjflanagan/ (Kieran’s Linkedin) https://www.kieranflanagan.io/ (kieranflanagan.io) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?sub_confirmation=1 (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out -  and is currently the VP of Marketing &amp; Growth at Hubspot.  He is a thought leader on growth marketing and speaks at events across the globe. Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today.  During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:02 - Kieran’s  Background, Past Ventures &amp; Joining Hubspot 06:39 - Most Common Growth Challenges for SaaS Founders 10:17 - B2B Scale-Ups Hitting Growth Ceilings &amp; The Canva Model 17:58 - Product Market Fit, The Main Reason Startups Fail 22:35 - Best Strategies to Drive Traffic for a Growing Company 27:11 - User Journey Optimization &amp; Marketing Engine 33:03 - How Hubspot Turn Users Into Advocates &amp; Lead The CRM Market 35:24 -  Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos 39:24 - Optimizing Cash Flow VS Maximizing MRR/ARR Growth 41:52 - Where’s Kieran Spending His Marketing Budget? 43:16 - Where Kieran Is Investing Now? 45:34 - What Does Success Mean To Kieran Today? Mentions: https://www.canva.com/ (Canva) https://www.loom.com/ (Loom) https://www.hubspot.com/ (Hubspot) https://www.evernote.com/ (Evernote) https://zapier.com/ (Zapier) https://www.loom.com/ (Loom) https://www.pandadoc.com/ (PandaDoc) https://www.reforge.com/ (Reforge) https://fs.blog/ (Fs Blog) People: https://www.linkedin.com/in/kippbodnar/ (Kipp Bodnar) https://fs.blog/ (Shane Parrish) Get In Touch With Kieran: https://www.linkedin.com/in/kieranjflanagan/ (Kieran’s Linkedin) https://www.kieranflanagan.io/ (kieranflanagan.io) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?sub_confirmation=1 (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 58d88a0b-f881-426a-8018-b9a6171b1ae0 https://horizencapital.com/saas-district/59-how-to-grow-your-traffic-users-revenue-with-scalable-marketing-growth-playbooks-with-kieran-flanagan Thu, 12 Nov 2020 10:00:00 +0000 2839 false full #58 How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric Siu 58 1 Akeel Jabber | Horizen Capital Eric Siu is the CEO of digital marketing agency https://www.singlegrain.com/ (Single Grain), a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies. Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more, He's also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast, and the Marketing School podcast with Neil Patel. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:15 - Eric’s Background, Past Ventures and How He got to Where He is Today 06:39 - Marketing Trends and Macro Level Changes in 2020 09:55 - Highly Subjective VS Data Driven Marketing From Client Perspective 10:48 - Eric’s Growth SaaS Playbook 14:57 - B2B SaaS VS SMB Playbook Changes 16:18 - SaaS VS Agency, ClickFlow Vs SingleGrain 21:36 - Build a SaaS From Day One? 24:13 - How To Become A Better Digital Marketer 25:52 - Where is Eric Focusing His Marketing Efforts and Budget For His Brand 27:22 - How Long Before Seeing Results Leveraging Youtube, Podcasting and Content Marketing 31:31 - Top Mentors and Resources For Eric’s Success Today 33:24 - Get In Touch With Eric and Find Out More About His Book Mentions: https://www.singlegrain.com/ (Single Grain) https://www.clickflow.com/ (ClickFlow) https://metabase.com/ (Metabase) https://growandconvert.com/content-marketing/seo-content-conversions/ (Pain-Point SEO) https://www.googleadservices.com/pagead/aclk?sa=Landai=DChcSEwie4Pjj4_bsAhXP8uMHHVyxA4wYABAAGgJ5bQandae=2andohost=www.google.comandcid=CAESQeD2vGa3qyO4IjO86e7wGgANq_A46oBdLg9ySbt-2ITsTa8OJSYUEttA9PP2BUsO6JzRQTjjzs3GmQBcloFlh7avandsig=AOD64_1v8xFUmQMJNKjHMX600cwBYwzI6Aandqandadurlandved=2ahUKEwiL6evj4_bsAhUOWa0KHdhmCFQQ0Qx6BAgWEAEanddct=1 (Click Funnels) https://www.singlegrain.com/leveling-up-podcast/ (Leveling Up Podcast) https://coschedule.com/ (Coschedule) https://moz.com/ (Moz) https://basecamp.com/ (Basecamp) https://www.eonetwork.org/ (EO) People: Neil Patel https://www.clickfunnels.com/blog/author/clickfunnels/ (Russel Bronson) https://ca.linkedin.com/in/awilkinson (Andrew Wilkinson) https://www.youtube.com/channel/UCevXpeL8cNyAnww-NqJ4m2w (Anthony Pompliano) https://www.rebootbyjerry.com/ (Jerry Colona) Books: https://www.gurufocus.com/news/862264/the-dhandho-investor-pabrais-investing-framework (DhanDho Investing) Get In Touch With Eric: https://www.levelingup.com/ (Leveling Up) Twitter: @eriosiu Instagram: @ericosiu Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) YouTube https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (Akeel Jabber - SaaS District - YouTubewww.youtube.com › UCYvpqdVVSlSMunWiEwlMjzw) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Eric Siu is the CEO of digital marketing agency https://www.singlegrain.com/ (Single Grain), a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies. Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes &amp; more, He&#39;s also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast, and the Marketing School podcast with Neil Patel. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:15 - Eric’s Background, Past Ventures &amp; How He got to Where He is Today 06:39 - Marketing Trends &amp; Macro Level Changes in 2020  09:55 - Highly Subjective VS Data Driven Marketing From Client Perspective 10:48 - Eric’s Growth SaaS Playbook  14:57 - B2B SaaS VS SMB Playbook Changes 16:18 - SaaS VS Agency, ClickFlow Vs SingleGrain 21:36 - Build a SaaS From Day One? 24:13 - How To Become A Better Digital Marketer 25:52 - Where is Eric Focusing His Marketing Efforts &amp; Budget For His Brand 27:22 - How Long Before Seeing Results Leveraging Youtube, Podcasting &amp; Content Marketing 31:31 - Top Mentors &amp; Resources For Eric’s Success Today 33:24 - Get In Touch With Eric &amp; Find Out More About His Book Mentions: https://www.singlegrain.com/ (Single Grain) https://www.clickflow.com/ (ClickFlow) https://metabase.com/ (Metabase) https://growandconvert.com/content-marketing/seo-content-conversions/ (Pain-Point SEO) https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwie4Pjj4_bsAhXP8uMHHVyxA4wYABAAGgJ5bQ&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQeD2vGa3qyO4IjO86e7wGgANq_A46oBdLg9ySbt-2ITsTa8OJSYUEttA9PP2BUsO6JzRQTjjzs3GmQBcloFlh7av&amp;sig=AOD64_1v8xFUmQMJNKjHMX600cwBYwzI6A&amp;q&amp;adurl&amp;ved=2ahUKEwiL6evj4_bsAhUOWa0KHdhmCFQQ0Qx6BAgWEAE&amp;dct=1 (Click Funnels) https://www.singlegrain.com/leveling-up-podcast/ (Leveling Up Podcast) https://coschedule.com/ (Coschedule) https://moz.com/ (Moz) https://basecamp.com/ (Basecamp) https://www.eonetwork.org/ (EO)  People: Neil Patel https://www.clickfunnels.com/blog/author/clickfunnels/ (Russel Bronson) https://ca.linkedin.com/in/awilkinson (Andrew Wilkinson) https://www.youtube.com/channel/UCevXpeL8cNyAnww-NqJ4m2w (Anthony Pompliano) https://www.rebootbyjerry.com/ (Jerry Colona) Books: https://www.gurufocus.com/news/862264/the-dhandho-investor-pabrais-investing-framework (DhanDho Investing) Get In Touch With Eric: https://www.levelingup.com/ (Leveling Up) Twitter: @eriosiu Instagram: @ericosiu Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) YouTube https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (Akeel Jabber - SaaS District - YouTubewww.youtube.com › UCYvpqdVVSlSMunWiEwlMjzw) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 4b6dbdbd-a422-4da1-b19a-eddb90c8edba https://horizencapital.com/saas-district/58-how-to-drive-persistent-growth-for-your-saas-building-a-with-eric-siu Tue, 10 Nov 2020 10:00:00 +0000 2093 false full #57 How to Acquire, Manage and Build Industry Specific SaaS Businesses With Kevin Petersen 57 1 Akeel Jabber | Horizen Capital Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN). Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized &gt;50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack. During this interview we cover: 00:00 - Intro 01:00 - Peter’s Background, Past Ventures and Starting GrowthStack 08:19 - Best Acquisition So Far Both Personally and Finantialy 13:17 - Failures In Past Transactions and Taking Emotion Out Of The Deal 21:23 - Perfect Stage and Position To Sell and Buy a B2B SaaS 26:55 - Top 3 Ingredients To Get Other Investors Onboard 31:43 - Overestimating Synergies and Growth Opportunities 39:41 - Valuing The Deals Price and Overvaluing 44:02 - Resources | Mentors That Have Been Instrumental To Kevin 49:56 - Get In Touch With Kevin Mentions: https://www.growthstackinc.com/ (GrowthStack) https://www.youtube.com/watch?v=u4ZoJKF_VuA (Start With Why) https://rhg.com/people/ (The Rhodium Group) https://www.digitalmarketing.org/blog/what-is-a-mastermind (Mastermind) People: https://en.wikipedia.org/wiki/Warren_Buffett (Warren Buffet) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?view_as=subscriber (Youtube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN).  Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized &gt;50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack. During this interview we cover: 00:00 - Intro 01:00 - Peter’s Background, Past Ventures &amp; Starting GrowthStack  08:19 - Best Acquisition So Far Both Personally &amp; Finantialy   13:17 - Failures In Past Transactions &amp; Taking Emotion Out Of The Deal 21:23 - Perfect Stage &amp; Position To Sell &amp; Buy a B2B SaaS 26:55 - Top 3 Ingredients To Get Other Investors Onboard  31:43 - Overestimating Synergies &amp; Growth Opportunities  39:41 - Valuing The Deals Price &amp; Overvaluing  44:02 - Resources | Mentors That Have Been Instrumental To Kevin 49:56 - Get In Touch With Kevin Mentions: https://www.growthstackinc.com/ (GrowthStack) https://www.youtube.com/watch?v=u4ZoJKF_VuA (Start With Why) https://rhg.com/people/ (The Rhodium Group) https://www.digitalmarketing.org/blog/what-is-a-mastermind (Mastermind) People: https://en.wikipedia.org/wiki/Warren_Buffett (Warren Buffet) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?view_as=subscriber (Youtube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) dec59f0a-8195-44bd-a232-e37cd8dffd54 https://horizencapital.com/saas-district/57-how-to-acquire-manage-and-build-industry-specific-saas-businesses-with-kevin-petersen Fri, 06 Nov 2020 10:00:00 +0000 3111 false full #55 Building a Disruptive Social Entrepreneurship Company in Latin America With Estefania Hernandez 55 1 Akeel Jabber | Horizen Capital Estefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications. Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico. During this interview we cover: 00:00 - Intro 00:56 - Estefania’s Background, Past Ventures and Mi Dulce Hogar 03:49 - Mi Dulce Hogar, The Opportunity and Problem To Solve 06:34 - Seed Round Strategy and Struggles In Mexico around VC 09:44 - Impact by the COVID-19 Pandemic to Homes, SMBs and airbnb Hosts 14:00 - Formalizing Informal Jobs and Supporting The Model 17:38 - How They Compete With Informal Contracts and Prices 19:00 - Stability, Security and Equal Pay For Women In Mexico 20:41 - Other Informal Jobs Open For The Opportunity 21:37 - Ensuring Security For Workers and Users 23:40 - Challenges for Growth and Expansion Countrywise 25:36 - Mentors and Resources Most Influential For Estefania 27:44 - What Does Success Mean To Stefania Today 28:34 - Advice For New Entrepreneurs 29:27 - Live Questions From The Crew Mentions: https://freshchalk.com/ (Fresh Chalk) https://rockcontent.com/es/ (Rock Content) https://www.google.com/search?client=safariandrls=enandq=poligono+capitalandie=UTF-8andoe=UTF-8 (Poligono Capital) http://growth.eladgil.com/ (High Growth Handbook) People: https://www.linkedin.com/in/lizpearce/ (Liz Pearce) https://rockcontent.com/es/blog/author/diego/ (Diego Gomes) https://www.linkedin.com/in/atorre2/?originalSubdomain=mx (Armando de La Torre) https://www.linkedin.com/in/rmora/ (Roberto de La Mora) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw/featured (Youtube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Estefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications.  Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico. During this interview we cover: 00:00 - Intro 00:56 - Estefania’s Background, Past Ventures &amp; Mi Dulce Hogar 03:49 - Mi Dulce Hogar, The Opportunity &amp; Problem To Solve 06:34 - Seed Round Strategy &amp; Struggles In Mexico around VC  09:44 - Impact by the COVID-19 Pandemic to Homes, SMBs &amp; airbnb Hosts 14:00 - Formalizing Informal Jobs &amp; Supporting The Model 17:38 - How They Compete With Informal Contracts &amp; Prices 19:00 - Stability, Security &amp; Equal Pay For Women In Mexico 20:41 - Other Informal Jobs Open For The Opportunity 21:37 - Ensuring Security For Workers &amp; Users 23:40 - Challenges for Growth &amp; Expansion Countrywise  25:36 - Mentors &amp; Resources Most Influential For Estefania 27:44 - What Does Success Mean To Stefania Today  28:34 - Advice For New Entrepreneurs 29:27 - Live Questions From The Crew Mentions: https://freshchalk.com/ (Fresh Chalk) https://rockcontent.com/es/ (Rock Content) https://www.google.com/search?client=safari&amp;rls=en&amp;q=poligono+capital&amp;ie=UTF-8&amp;oe=UTF-8 (Poligono Capital) http://growth.eladgil.com/ (High Growth Handbook) People: https://www.linkedin.com/in/lizpearce/ (Liz Pearce) https://rockcontent.com/es/blog/author/diego/ (Diego Gomes) https://www.linkedin.com/in/atorre2/?originalSubdomain=mx (Armando de La Torre) https://www.linkedin.com/in/rmora/ (Roberto de La Mora) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw/featured (Youtube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)    e50c5b55-3f9c-487b-9659-9c2b26786c27 https://horizencapital.com/saas-district/55-building-a-disruptive-social-entrepreneurship-company-in-latin-america-with-estefania-hernandez Wed, 04 Nov 2020 10:00:00 +0000 2230 false full #54 How to Build A SaaS an Hour a Day with Mubashar Iqbal 54 1 Akeel Jabber | Horizen Capital Mubashar is the co-founder at Founderpath, a platform that helps SaaS Founders get capital without selling any equity. Mubs has been tinkering with computers since he was about 8 years old and started building websites in 1995. He loves making many things, a perk that led him to be selected as ProductHunt's maker of the year for 2016, runner up in 2015 and 2017. At the beginning of his career he worked mostly with Internet startups in San Francisco and New York. Now he’s been trying to help others to make more products and most recently he’s been building SaaS Businesses in just one hour a day. For the last nine years he has been living in New York's TechValley with his wife Robin and his 2 daughters. During this interview we cover: 00:00 - Intro 01:15 - Mubs Background and Launching Founderpath 03:06 - SaaS In An Hour a Day Project 04:49 - Is One Hour A Day Feasible For Any Founder To Build a SaaS? 07:17 - Playbook from validating to building your product 14:03 - Initial Costs Bootstraping Your SaaS Project 15:38 - Useful and Practicals Tools When Building a SaaS 19:39 - SaaS Funding Without Giving Up Equity 21:56 - 96 SaaS Businesses so Far instead Of Focusing On One 25:13 - Product-Market Fit as Quick As Possible 27:14 - Quick Balance Between Growth, MVP, Soft Launching and Promoting 28:35 - Least Effective and Failed Growth Experiments 31:01 - Partner With Like-Minded Experts out of your Skill Sets 32:23 - Advice and Tools For Non-Technical People That Want To Make a SaaS 37:25 - What Does Success Means To Mubs Today Mentions: https://founderpath.com/ (Founderpath) https://onehoursaas.com/ (One Hour SaaS) https://www.pingdom.com/ (PingDome) https://podcastping.com/ (Podcastping) https://laravel.com/ (Laravel PHP Framework) https://forge.laravel.com/ (Forge) https://www.reddit.com/subreddits/ (SubReddits) https://www.indiehackers.com/ (Indie Hackers) https://webflow.com/ (Webflow) https://www.makerpad.co/ (MakerPad) https://bubble.io/ (Bubble) Terms: https://www.digitaltrends.com/computing/what-is-an-rss-feed/ (RSS Feed) People: http://book.nathanlatka.com (Nathan Latka) Get in touch with Mubs: https://twitter.com/mubashariqbal?lang=es (Twitter) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Mubashar is the co-founder at Founderpath, a platform that helps SaaS Founders get capital without selling any equity. Mubs has been tinkering with computers since he was about 8 years old and  started building websites in 1995. He loves making many things, a perk that led him to be selected as ProductHunt&#39;s maker of the year for 2016, runner up in 2015 and 2017. At the beginning of his career he worked mostly with Internet startups in San Francisco and New York. Now he’s been trying to help others to make more products and most recently he’s been building SaaS Businesses in just one hour a day. For the last nine years he has been living in New York&#39;s TechValley with his wife Robin and his 2 daughters. During this interview we cover: 00:00 - Intro 01:15 -  Mubs Background &amp; Launching Founderpath  03:06 - SaaS In An Hour a Day Project 04:49 - Is One Hour A Day Feasible For Any Founder To Build a SaaS? 07:17 - Playbook from validating to building your product  14:03 - Initial Costs Bootstraping Your SaaS Project 15:38 - Useful &amp; Practicals Tools When Building a SaaS 19:39 - SaaS Funding Without Giving Up Equity 21:56 - 96 SaaS Businesses so Far instead Of Focusing On One 25:13 - Product-Market Fit as Quick As Possible 27:14 - Quick Balance Between Growth, MVP, Soft Launching &amp; Promoting 28:35 - Least Effective &amp; Failed Growth Experiments 31:01 - Partner With  Like-Minded Experts out of your Skill Sets 32:23 - Advice &amp; Tools For Non-Technical People That Want To Make a SaaS 37:25 - What Does Success Means To Mubs Today Mentions: https://founderpath.com/ (Founderpath) https://onehoursaas.com/ (One Hour SaaS) https://www.pingdom.com/ (PingDome) https://podcastping.com/ (Podcastping) https://laravel.com/ (Laravel PHP Framework) https://forge.laravel.com/ (Forge) https://www.reddit.com/subreddits/ (SubReddits) https://www.indiehackers.com/ (Indie Hackers) https://webflow.com/ (Webflow) https://www.makerpad.co/ (MakerPad) https://bubble.io/ (Bubble) Terms: https://www.digitaltrends.com/computing/what-is-an-rss-feed/ (RSS Feed) People: http://book.nathanlatka.com (Nathan Latka) Get in touch with Mubs: https://twitter.com/mubashariqbal?lang=es (Twitter)  Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  35b7a2b2-d299-4f7d-998c-4c3ba71b333b https://horizencapital.com/saas-district/55-how-to-build-a-saas-an-hour-a-day-with-mubashar-iqbal Fri, 30 Oct 2020 10:00:00 +0000 2438 false full #53 From $0 to $51 MM in ARR in 4 years & a 150+ SaaS sales Team with Justin Welsh 53 1 Akeel Jabber | Horizen Capital Justin is a revenue operator, executive mentor, and SMB SaaS advisor with over 10 years’ of revenue leadership experience. He helps founders to drive scalable growth past $50M in recurring revenue. Most recently, Justin led PatientPop from $0 to $51M in recurring revenue and built the sales organization from 1 to 150+ people in just 4 years. He specializes in SMB SaaS sales and the go-to-market strategy for SMB SaaS products where he figures out the best way to sell them, who to sell it to, and how much to sell it for. He basically partners with early-stage founders to craft the sales story and achieve scale. He left his full-time executive role at PatientPop to open his boutique advisory company located in Nashville. Justin also Co-Founded an investment firm called The Shelby Project with his wife. where they help tiny entrepreneurs thrive and where all investments are made from their personal capital. Outside of work, he loves spending time with his wife, hiking, reading, playing with his 3 dogs, drinking craft beer, and tinkering with new ideas. During this interview we cover: 00:00 - Intro 01:39 - Justin’s Background, Early Ventures and Where He Is Today 05:10 - $0 to $50M in ARR and 1 to 150+ People Sales Team 08:02 - Leaving After $51 m in ARR and Starting a SMB Boutique Advisory Firm 10:37 - Typical Pain Points In Sales Of SaaS Founders 12:44 - Justin’s Niche and Best Type Of Customers 15:21 - Go-To-Market Playbook For Proven Performance 17:56 - Sales Cycle Aligned Between Service, Sales Team and Customer 20:43 - Hiring Effective, Coachable and Curious Top Performers 22:38 - The Reverse Robin Hood For Sales Teams 25:48 - When it Makes Sense To Hire a VP of Sales 28:11 - Improving Conversion Rate in B2B SaaS 30:37 - A Jack of all Trades is a Master of None 32:15 - Marketing and Setting Goals in a Personal Brand vs a Business Brand 35:24 - Top Mentors 37:22 - What does Success Mean To Justin Welsh Today 38:20 - Get In Touch With Justin Mentions: https://www.patientpop.com/ (PatientPop) https://theshelbyproject.co/#work (The Shelby Project) https://www.gravysolutions.io/ (Gravy Solutions) https://www.outreach.io/ (Outreach) https://www.gong.io/ (Gong.io) https://tobacapital.com/ (Toba Capital) https://scale.healthcare/ (Scale.healthcare) Terms: https://www.saasoptics.com/saaspedia/arr/ (ARR - Annual Recurring Revenue) https://searchitchannel.techtarget.com/definition/go-to-market-strategy-GTM-strategy (GTM - Go To Market) https://www.propellercrm.com/blog/product-market-fit-pmf (Product Market Fit - (PMF)) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LifeTime Value - (LTV)) https://medium.com/@tonihohlbein/whats-the-best-ae-to-bdr-ratio-a433274f3107 (AE to BDR/SDR-Ratio) https://www.lightercapital.com/blog/what-is-acv-in-sales/ (ACV - Annual Contract Value) People: https://www.linkedin.com/in/cyrus-massoumi-58330b/ (Cyrus Massoumi) https://www.linkedin.com/in/jasonmlemkin/ (Jason Lemkin) Get in touch with Justin: https://www.linkedin.com/in/justinwelsh/ (Justin’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Justin is a revenue operator, executive mentor, and SMB SaaS advisor with over 10 years’ of revenue leadership experience. He helps founders to drive scalable growth past $50M in recurring revenue. Most recently, Justin led PatientPop from $0 to $51M in recurring revenue and built the sales organization from 1 to 150+ people in just 4 years. He specializes in SMB SaaS sales and the go-to-market strategy for SMB SaaS products where he figures out the best way to sell them, who to sell it to, and how much to sell it for. He basically partners with early-stage founders to craft the sales story and achieve scale. He left his full-time executive role at PatientPop to open his boutique advisory company located in Nashville. Justin also Co-Founded an investment firm called The Shelby Project with his wife. where they help tiny entrepreneurs thrive and where all investments are made from their personal capital.  Outside of work, he loves spending time with his wife, hiking, reading, playing with his 3 dogs, drinking craft beer, and tinkering with new ideas.  During this interview we cover: 00:00 - Intro 01:39 - Justin’s Background, Early Ventures &amp; Where He Is Today 05:10 - $0 to $50M in ARR &amp; 1 to 150+ People Sales Team  08:02 - Leaving After $51 m in ARR &amp; Starting a SMB Boutique Advisory Firm 10:37 - Typical Pain Points In Sales Of SaaS Founders  12:44 -  Justin’s Niche &amp; Best Type Of Customers 15:21 - Go-To-Market Playbook For Proven Performance 17:56 - Sales Cycle Aligned Between Service, Sales Team &amp; Customer 20:43 - Hiring Effective, Coachable &amp; Curious Top Performers  22:38 - The Reverse Robin Hood For Sales Teams 25:48 - When it Makes Sense To Hire a VP of Sales 28:11 - Improving Conversion Rate in B2B SaaS 30:37 - A Jack of all Trades is a Master of None 32:15 - Marketing &amp; Setting Goals in a  Personal Brand vs a Business Brand 35:24 - Top Mentors 37:22 - What does Success Mean To Justin Welsh Today 38:20 - Get In Touch With Justin Mentions: https://www.patientpop.com/ (PatientPop) https://theshelbyproject.co/#work (The Shelby Project) https://www.gravysolutions.io/ (Gravy Solutions) https://www.outreach.io/ (Outreach) https://www.gong.io/ (Gong.io) https://tobacapital.com/ (Toba Capital) https://scale.healthcare/ (Scale.healthcare) Terms: https://www.saasoptics.com/saaspedia/arr/ (ARR - Annual Recurring Revenue) https://searchitchannel.techtarget.com/definition/go-to-market-strategy-GTM-strategy (GTM - Go To Market) https://www.propellercrm.com/blog/product-market-fit-pmf (Product Market Fit  - (PMF)) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LifeTime Value  - (LTV)) https://medium.com/@tonihohlbein/whats-the-best-ae-to-bdr-ratio-a433274f3107 (AE to BDR/SDR-Ratio) https://www.lightercapital.com/blog/what-is-acv-in-sales/ (ACV - Annual Contract Value) People: https://www.linkedin.com/in/cyrus-massoumi-58330b/ (Cyrus Massoumi)  https://www.linkedin.com/in/jasonmlemkin/ (Jason Lemkin) Get in touch with Justin: https://www.linkedin.com/in/justinwelsh/ (Justin’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  15a4d321-a2cf-4f43-bd87-823b97763fcf https://horizencapital.com/saas-district/53-from-0-to-51-mm-in-arr-in-4-year-a-150-saas-sales-team-with-justin-welsh Wed, 28 Oct 2020 10:00:00 +0000 2373 false full #52 Investing and Growing an 8 SaaS Company Portfolio With Sujan Patel 52 1 Akeel Jabber | Horizen Capital Sujan is a data-driven marketer and entrepreneur and Co- Founder of Mailshake where they help people have more conversations, qualify more leads, and close more deals through Email. Sujan is also the managing partner at Ramp Ventures where he manages 8 SaaS companies including Mailshake, VoilaNorbert.com, RIghtinbox.com, ZoomShift among several others. As a veteran SaaS marketing leader with 15+ years’ experience, Sujan has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue, and he also does consulting work through his SaaS marketing agency Web Profits In his own words, when he’s not working, you can find him racing cars or motorcycles. If you look up, you may even see him jumping out of a plane. During this interview we cover: 00:00 - Intro 01:16 - Sujan’s Entrepreneurial Background and Early Ventures (Going to SaaS) 09:15 - An Agency vs a SaaS 13:20 - Best and Worst Investment or Acquisition So Far 24:20 - Selling Off All Other Assets and Focusing On Core High Growth SaaS Deals 27:49 - Volume VS Higher Upside when Investing Or Acquiring 30:46 - Why Not Hiring Managers to Take Over? 33:56 - The One factor For Potential Acquisition Targets 38:00 - Top Ingredients To Get Other Investors Onboard a Venture 44:29 - Getting The Data From The Sellers Without Scaring Them 46:49 - After Acquisition, How The Growth Process Looks Like? 50:15 - Sujan Top Instrumental Resources To His Success 53:41 - What Does Success Means To Sujan 55:23 - Get In Touch With Sujen Mentions: https://www.linkedin.com/in/bobsenoff/%5C (Bob Sennof) https://www.linkedin.com/in/neilkpatel/ (Neil Patel) Terms: https://www.investopedia.com/terms/a/aum.asp (AUM) Companies: https://www.singlegrain.com/ (Single Grain) https://www.zoomshift.com/ (Zoomshift) https://www.airbnb.com/ (Airbnb) https://www.linkedin.com/company/horizen-capital/ (Linkedin) https://www.slideshare.net/ (Slideshare) https://mailshake.com/ (Mailshake) https://www.voilanorbert.com/ (Voila Norbert) https://neilpatel.com/ubersuggest/ (Ubersuggest) Books: http://boburlingham.com/ (Finnish Big) https://builttosell.com/ (Build To Sell) Get in touch with Sujan: https://www.linkedin.com/in/sujanpatel/ (Linkedin) https://sujanpatel.com/content-marketing/10-types-of-blog-posts-proven-to-drive-sales/ (Sujen’s Blog) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Sujan is a data-driven marketer and entrepreneur &amp; Co- Founder of Mailshake where they help people have more conversations, qualify more leads, and close more deals through Email. Sujan is also the managing partner at Ramp Ventures where he manages 8 SaaS companies including Mailshake, VoilaNorbert.com, RIghtinbox.com, ZoomShift among several others. As a veteran SaaS marketing leader with 15+ years’ experience, Sujan has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue, and he also does consulting work through his SaaS marketing agency Web Profits In his own words, when he’s not working, you can find him racing cars or motorcycles. If you look up, you may even see him jumping out of a plane. During this interview we cover: 00:00 - Intro 01:16 -  Sujan’s Entrepreneurial Background &amp; Early Ventures (Going to SaaS) 09:15 - An Agency vs a SaaS 13:20 - Best &amp; Worst Investment or Acquisition  So Far 24:20 - Selling Off All Other Assets &amp; Focusing On Core High Growth SaaS Deals 27:49 - Volume VS Higher Upside when Investing Or Acquiring 30:46 - Why Not Hiring Managers to Take Over? 33:56 - The One factor For Potential Acquisition Targets 38:00 - Top Ingredients To Get Other Investors Onboard a Venture 44:29 - Getting The Data From The Sellers Without Scaring Them 46:49 - After Acquisition, How The Growth Process Looks Like? 50:15 - Sujan Top Instrumental Resources To His Success 53:41 - What Does Success Means To Sujan 55:23 - Get In Touch With Sujen Mentions: https://www.linkedin.com/in/bobsenoff/%5C (Bob Sennof) https://www.linkedin.com/in/neilkpatel/ (Neil Patel) Terms: https://www.investopedia.com/terms/a/aum.asp (AUM) Companies: https://www.singlegrain.com/ (Single Grain) https://www.zoomshift.com/ (Zoomshift) https://www.airbnb.com/ (Airbnb) https://www.linkedin.com/company/horizen-capital/ (Linkedin) https://www.slideshare.net/ (Slideshare) https://mailshake.com/ (Mailshake) https://www.voilanorbert.com/ (Voila Norbert) https://neilpatel.com/ubersuggest/ (Ubersuggest) Books: http://boburlingham.com/ (Finnish Big) https://builttosell.com/ (Build To Sell) Get in touch with Sujan: https://www.linkedin.com/in/sujanpatel/ (Linkedin) https://sujanpatel.com/content-marketing/10-types-of-blog-posts-proven-to-drive-sales/ (Sujen’s Blog) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 076aa10d-d1ad-4ae7-a825-94def99b5b60 https://horizencapital.com/saas-district/52-investing-and-growing-an-8-saas-company-portfolio-with-sujan-patel Fri, 23 Oct 2020 10:00:00 +0000 3404 false full #51 How to Drive Revenue with Outbound Sales Teams with a Pay Per Meeting Model With Stan Rymkiewicz 51 1 Akeel Jabber | Horizen Capital 30% Off in October for Orapa, Code = DISTRICT Stan is the CEO at Orapa, a platform that helps you find top sales talent, and get more sales calls with the right clients, Stan’s biggest dream is to be able to provide startups and companies a way to get more sales calls and introduce gig-economy to the sales world. During this interview we cover: 00:00 - Intro 00:49 - Story Behind Launching Orapa and The Problem To Solve 02:51 - Launching a SaaS Using No-Code and Pre Selling to Validate Demand 06:55 - How Should be Looking at This Solution 08:53 - Find Those Targeted Calls and Clients at Scale and Efficiently 11:38 - How Sales Reps can Improve Their Results 14:38 - Skillsets in High Quality and Performance Sales Reps 16:48 - The Pay Per Meeting Approach (How and How Many) 21:00 - Losing The Sales Reps and Hiring Off The Platform 22:19 - Top Resources In Stan’s Entrepreneurial Journey 24:03 - What Does Success Mean To Stan Today 40:57 - Mentions: https://webflow.com/ (Webflow) https://zapier.com/ (Zapier) https://www.memberstack.com/ (Memberstack) https://www.g2.com/ (G2) https://www.capterra.com/ (Capterra) https://www.apollo.io/ (Apollo.io) https://thehustle.co/my-first-million-podcast/ (My First Million Podcast) https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things (The Hard Things About Hard Things) https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ (Alex Berman ) Get in touch with Stan: stan@orapa.co Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) 30% Off in October for Orapa, Code = DISTRICT Stan is the CEO at Orapa, a platform that helps you find top sales talent, and get more sales calls with the right clients,  Stan’s  biggest dream is to be able to provide startups and companies a way to get more sales calls and introduce gig-economy to the sales world. During this interview we cover: 00:00 - Intro 00:49 - Story Behind Launching Orapa &amp; The Problem To Solve 02:51 - Launching a SaaS Using No-Code and Pre Selling to Validate Demand 06:55 - How Should be Looking at This Solution 08:53 - Find Those Targeted Calls and Clients at Scale and Efficiently 11:38 - How Sales Reps can Improve Their Results 14:38 - Skillsets in High Quality &amp; Performance Sales Reps 16:48 - The Pay Per Meeting Approach (How &amp; How Many) 21:00 - Losing The Sales Reps &amp; Hiring Off The Platform  22:19 - Top Resources In Stan’s Entrepreneurial Journey 24:03 -  What Does Success Mean To Stan Today 40:57 -  Mentions: https://webflow.com/ (Webflow) https://zapier.com/ (Zapier) https://www.memberstack.com/ (Memberstack) https://www.g2.com/ (G2) https://www.capterra.com/ (Capterra) https://www.apollo.io/ (Apollo.io) https://thehustle.co/my-first-million-podcast/ (My First Million Podcast) https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things (The Hard Things About Hard Things) https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ (Alex Berman ) Get in touch with Stan: stan@orapa.co Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) 7ba04252-b6f4-470d-a56f-9a7c926a3ad4 https://horizencapital.com/saas-district/51-how-to-drive-revenue-with-outbound-sales-teams-with-a-pay-per-meeting-model-with-stan-rymkiewicz Wed, 21 Oct 2020 10:00:00 +0000 1584 false full #50 How You're Making This The Best SAAS Podcast Out There & Why You Should Start Your Own 50 1 Akeel Jabber | Horizen Capital Hello everyone, welcome to a very special episode 50 today on the SaaS District Podcast Show In today’s episode, I’ll be talking about why we started this Podcast, my favourite interviews, some unexpected things I've learned from building the podcast so far, why this podcast is important to you, me, for my brand, and what you can expect for the future of the SaaS District Podcast Show. During this interview we cover: 00:00 - Intro 01:15 - Why You Should Start a Podcast for Your Startup 03:06 - What We’ve Learned So Far 05:05 - The Idea Behind The SaaS District Podcast Show 06:10 - Some Unexpected Things Have Happened... 11:01 - Why is this Podcast and The Community Important 13:20 - A message To You, Yes… You! 14:15 - The Future of The SaaS District Podcast Show 18:43 - Get In Touch With Akeel Mentions: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell) https://www.linkedin.com/in/neilkpatel/ (Neil Patel) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/peldi/ (Peldi Guilizzoni) https://www.linkedin.com/in/diegottg/ (Diego Gomez) https://www.linkedin.com/in/garyswart/ (Gary Swart) https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) https://www.linkedin.com/in/dmartell/ (Dan Martell) https://iamawesome.com/ (You, Yes...You!) Companies: https://www.profitwell.com/ (Profitwell) https://npdigital.com/ (NP Digital) https://sparktoro.com/ (Sparktoro) https://balsamiq.com/ (Balsamiq) https://rockcontent.com/es/ (RockContent) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://twitter.com/AkeelJabber https://linkedin.com/in/akeel-jabbar (LinkedIn) https://linkedin.com/in/akeel-jabbar https://horizencapital.com/saas-podcast (More SaaS District) https://horizencapital.com/saas-podcast Hello everyone, welcome to a very special episode 50 today on the SaaS District Podcast Show In today’s episode, I’ll be talking about why we started this Podcast,  my favourite interviews, some unexpected things I&#39;ve learned from building the podcast so far, why this podcast is important to you, me, for my brand, &amp; what you can expect for the future of the SaaS District Podcast Show. During this interview we cover: 00:00 - Intro 01:15 - Why You Should Start a Podcast for Your Startup 03:06 - What We’ve Learned So Far 05:05 - The Idea Behind The SaaS District Podcast Show 06:10 - Some Unexpected Things Have Happened... 11:01 - Why is this Podcast &amp; The Community Important 13:20 - A message To You, Yes… You! 14:15 - The Future of The SaaS District Podcast Show 18:43 - Get In Touch With Akeel Mentions: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell) https://www.linkedin.com/in/neilkpatel/ (Neil Patel) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/peldi/ (Peldi Guilizzoni) https://www.linkedin.com/in/diegottg/ (Diego Gomez) https://www.linkedin.com/in/garyswart/ (Gary Swart) https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) https://www.linkedin.com/in/dmartell/ (Dan Martell) https://iamawesome.com/ (You, Yes...You!) Companies: https://www.profitwell.com/ (Profitwell) https://npdigital.com/ (NP Digital) https://sparktoro.com/ (Sparktoro) https://balsamiq.com/ (Balsamiq) https://rockcontent.com/es/ (RockContent) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://twitter.com/AkeelJabber https://linkedin.com/in/akeel-jabbar (LinkedIn) https://linkedin.com/in/akeel-jabbar https://horizencapital.com/saas-podcast (More SaaS District) https://horizencapital.com/saas-podcast 2982e22c-95af-49b5-b615-5aa47b9c8788 https://horizencapital.com/saas-district/50-how-youre-making-this-the-best-saas-podcast-why-you-should-start-your-own Sat, 17 Oct 2020 10:00:00 +0000 1224 false full #49 Everything You Need to Know About SaaS Data Privacy & Management With Thomas McNamara 49 1 Akeel Jabber | Horizen Capital Tom is the founder and Senior Consultant at Apex Privacy, a straight-talking GDPR compliance firm that crafts bespoke data protection programmes for your business and specializes in helping SaaS companies get GDPR compliant. Tom is an experienced data protection officer and legal compliance consultant specialising in IT, Finance and Health, he has a proven track record in delivering business-centric legal compliance initiatives across Europe, Asia and the US. making him an international expert with extensive experience in the international transfer of data. He acts as Data Protection Officer for SaaS, Healthcare and IT companies spanning Ireland, US, UK, Switzerland and Australia. His experience includes working on global regulatory compliance projects for the likes of JP Morgan and Citi Bank as well as AIB within Ireland. Tom is also the host of “The Data Privacy Podcast” where they explore the best privacy methodology and practices within leading businesses. During this interview we cover: 00:00 - Intro 01:29 - Background, Past Ventures and Idea and Problem To Solve With Apex Privacy 06:10 - What Constitutes Personal Data and Why It’s Important 08:39 - At What Point Should SaaS Founders Create a GDPR Compliance Program 13:07 - What Does an Audit Entrail and Typically Look Like 15:30 - Biggest Changes Happening in Data Management (US vs EU) 19:57 - Risks for More Regulated Businesses or With More Confidential Data 25:46 - The Data Processing Agreement for SMBs in the SaaS Industry 29:17 - Machine Learning and Personal Info, Am I Protected? 31:59 - GDPR on the International Context and Schrems II 36:17 - Risk Assessment on Data Management for SaaS 38:47 - Thomas Tech and Tools Recommendations 40:57 - Get In Touch With Tom Mentions: https://apexprivacy.com/ (ApexPrivacy) https://www.investopedia.com/terms/c/compliance-officer.asp (Compliance Officer) https://www.privacypolicies.com/blog/gdpr-compliance-saas/ (GDPR) https://gdpr.eu/what-is-data-processing-agreement/ (Data Processing Agreement ) https://oag.ca.gov/privacy/ccpa (CCPA) https://www.lexology.com/library/detail.aspx?g=9c5334b3-c8c2-4480-8024-6902360fafac (Schrems II) https://www.lastpass.com/ (Lastpass) https://www.wizer-training.com/privacy (Wizer Security Awareness Training) https://dataprivacypod.com/ (The Data Privacy Podcast) Get in touch with Thomas: https://www.linkedin.com/in/tom-mcnamara-9805a449/?originalSubdomain=ie (Thomas’s Linkedin) tom@apexprivacy.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) Tom is the founder and Senior Consultant at Apex Privacy, a straight-talking GDPR compliance firm that crafts bespoke data protection programmes for your business and specializes in helping SaaS companies get GDPR compliant. Tom is an experienced data protection officer and legal compliance consultant specialising in IT, Finance and Health, he has a proven track record in delivering business-centric legal compliance initiatives across Europe, Asia and the US. making him an international expert with extensive experience in the international transfer of data. He acts as Data Protection Officer for SaaS, Healthcare and IT companies spanning Ireland, US, UK, Switzerland and Australia. His experience includes working on global regulatory compliance projects for the likes of JP Morgan and Citi Bank as well as AIB within Ireland. Tom is also the host of “The Data Privacy Podcast” where they explore the best privacy methodology and practices within leading businesses.  During this interview we cover: 00:00 - Intro 01:29 - Background, Past Ventures &amp; Idea &amp; Problem To Solve With Apex Privacy 06:10 - What Constitutes Personal Data &amp; Why It’s Important 08:39 - At What Point Should SaaS Founders Create a GDPR Compliance Program  13:07 - What Does an Audit Entrail and Typically Look Like 15:30 - Biggest Changes Happening in Data Management (US vs EU) 19:57 - Risks for More Regulated Businesses or With More Confidential Data 25:46 - The Data Processing Agreement for SMBs in the SaaS Industry  29:17 - Machine Learning &amp; Personal Info, Am I Protected? 31:59 - GDPR on the International Context &amp; Schrems II  36:17 - Risk Assessment on Data Management for SaaS 38:47 - Thomas Tech &amp; Tools Recommendations 40:57 - Get In Touch With Tom Mentions: https://apexprivacy.com/ (ApexPrivacy) https://www.investopedia.com/terms/c/compliance-officer.asp (Compliance Officer) https://www.privacypolicies.com/blog/gdpr-compliance-saas/ (GDPR) https://gdpr.eu/what-is-data-processing-agreement/ (Data Processing Agreement ) https://oag.ca.gov/privacy/ccpa (CCPA) https://www.lexology.com/library/detail.aspx?g=9c5334b3-c8c2-4480-8024-6902360fafac (Schrems II) https://www.lastpass.com/ (Lastpass) https://www.wizer-training.com/privacy (Wizer Security Awareness Training) https://dataprivacypod.com/ (The Data Privacy Podcast) Get in touch with Thomas: https://www.linkedin.com/in/tom-mcnamara-9805a449/?originalSubdomain=ie (Thomas’s Linkedin) tom@apexprivacy.com Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) c2dedc5f-c08c-468f-97bb-42cd4eb9ee7c https://horizencapital.com/saas-district/49-everything-you-need-to-know-about-saas-data-privacy-managment-with-thomas-mcnamara Tue, 13 Oct 2020 10:00:00 +0000 2565 false full #48 How to Cash in your SaaS Customer Success Stories with Joel Klettke 48 1 Akeel Jabber | Horizen Capital Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories. Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and convert your audience. During this interview we cover: 00:00 - Intro 01:06 - Launching Case Study buddy, the Problem to Solve and Opportunity 04:27 - Creating More Case Studies VS Creating Top Of The Funnel Content 07:36 - Ways of Leveraging Customer Success Stories You May Weren’t Aware 10:39 - Best Formats For Effective and Engaging Case Studies 13:30 - Generate Authority In the Early Stages of your SaaS Company 16:37 - Best Structure the Case Study from the Planning Phase 19:54 - How To Measure ROI When Using Marketing Efforts on Case Studies 24:14 - How To Repurpose Your Customer Success Stories 26:21 - Maximize Your Case Study Conversions and Effectiveness 29:02 - Resources and Mentors From Joel 31:39 - Get In Touch With Joel Mentions: https://casestudybuddy.com/ (CaseStudyBuddy) https://en.wikipedia.org/wiki/GPT-3 (GPT-3) https://businesscasualcopywriting.com/ (Business Casual) https://copyhackers.com/ (Copyhackers) People: https://copyhackers.com/author/admin/ (Joanna Wiebe) https://twitter.com/lovevalgeisler?lang=es (Vel Geisler) https://www.aprildunford.com/obviously-awesome (April Dunford) Books: https://www.aprildunford.com/obviously-awesome (Obviously awesome) Get in touch with Joel: https://www.linkedin.com/in/joelklettke/?originalSubdomain=ca (Joel’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and  Hotjar capture and share persuasive customer success stories. Apart from being a conversion-focused copywriter and strategist, Joel is a  BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication  and helping you figure out what content you actually need to reach, nurture and convert your audience.  During this interview we cover: 00:00 - Intro 01:06 -   Launching Case Study buddy, the Problem to Solve &amp; Opportunity 04:27 - Creating More Case Studies VS Creating Top Of The Funnel Content 07:36 - Ways of Leveraging Customer Success Stories You May Weren’t Aware  10:39 - Best Formats For Effective &amp; Engaging Case Studies 13:30 - Generate Authority In the Early Stages of your SaaS Company 16:37 - Best Structure the Case Study from the Planning Phase 19:54 - How To Measure ROI When Using Marketing Efforts on Case Studies 24:14 - How To Repurpose Your Customer Success Stories 26:21 - Maximize Your Case Study Conversions &amp; Effectiveness 29:02 - Resources &amp; Mentors From Joel 31:39 - Get In Touch With Joel Mentions: https://casestudybuddy.com/ (CaseStudyBuddy) https://en.wikipedia.org/wiki/GPT-3 (GPT-3) https://businesscasualcopywriting.com/ (Business Casual) https://copyhackers.com/ (Copyhackers) People: https://copyhackers.com/author/admin/ (Joanna Wiebe) https://twitter.com/lovevalgeisler?lang=es (Vel Geisler) https://www.aprildunford.com/obviously-awesome (April Dunford) Books: https://www.aprildunford.com/obviously-awesome (Obviously awesome) Get in touch with Joel: https://www.linkedin.com/in/joelklettke/?originalSubdomain=ca (Joel’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 4e6aeaa9-3e23-486e-a285-d192d20b97f5 https://horizencapital.com/saas-district/47-how-to-cash-in-your-saas-customer-success-stories-with-joel-klettke Thu, 08 Oct 2020 10:00:00 +0000 2035 false full #47 How to Scale your MRR with CRO and PPC for SaaS Companies With Dylan Hey 47 1 Akeel Jabber | Horizen Capital Dylan Hey is the Co-Founder and CEO of HeyDigital, a creative PPC and CRO agency that focuses on helping SaaS and B2B Tech Companies scale revenue with PPC and Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders. During this interview we cover: 00:00 - Intro 01:13 - Dylan’s Background and How He Discovered the Opportunity For Launching Hey Digital 04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC and CRO for SaaS and B2B tech 06:25 - What Does HeyDigital CRO Process Looks Like 09:47 - Best PPC Channels for B2B SaaS Companies 15:55 - How HeyDigital Helps Leverage PPC with SaaS Company’s Marketing 18:53 - Establishing Baselines and Measuring Performance Per Campaign 23:22 - Are PPC campaigns For Everybody? 25:33 - How Does Marketing Campaigns Change When LTV Values are Different 28:34 - Example Exercise for a B2B SaaS (Baselines and Campaign Structure). 31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results 34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing 35:53 - Get In Touch With Dylan Mentions: https://www.heydigital.co/ (HeyDigital) https://www.googleadservices.com/pagead/aclk?sa=Landai=DChcSEwi29sL0457sAhUS_-MHHRIACSMYABAAGgJ5bQandae=2andohost=www.google.comandcid=CAESQeD2qabcWpGGGtrO9q2dqm_tFnEc6-zzjNWSrtz3Tm2L6lWe2p_cJtE2RO7GlvgjEuqAjUsY1fFjsCVMga19opn4andsig=AOD64_1PZk-Nd14gKqmWC8aNQRvDeiOODgandqandadurlandved=2ahUKEwip0bj0457sAhUECawKHZCpANIQ0Qx6BAgKEAEanddct=1 (Lead Feeder) https://signup.hootsuite.com/pro-ent-latam-spanish-r2/?gclid=CjwKCAjwiOv7BRBREiwAXHbv3Cj9nBAmHQRVNC-uslJSfNr6ThuYk_8K9zcUT08dkaxCR17C2VfbGhoCrvwQAvD_BwE (HootSuite) https://www.customerlabs.co/ (Customerlabs) https://www.hubspot.com/ (Hubspot) https://www.salesforce.com/mx/?ir=1 (Salesforce) https://www.heydigital.co/blog/how-to-calculate-your-ppc-advertising-budget (SaaS Hey Digital PPC Budget Post) https://www.heydigital.co/podcast (The SaaS Marketing Show) Terms: https://www.wordstream.com/pay-per-click-advertising (PPC) https://www.profitwell.com/blog/youre-probably-calculating-your-saas-mrr-incorrectly (MRR) https://www.campaigncreators.com/blog/what-is-cro-marketing (CRO) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LTV) Get in touch with Dylan: https://www.linkedin.com/in/dylanhey/?originalSubdomain=ee (Dylan’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) Dylan Hey is the Co-Founder &amp; CEO of HeyDigital, a creative PPC &amp; CRO agency that focuses on helping SaaS &amp; B2B Tech Companies scale revenue with PPC &amp; Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders. During this interview we cover: 00:00 - Intro 01:13 - Dylan’s Background &amp; How He Discovered the Opportunity For Launching Hey Digital  04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC &amp; CRO  for SaaS &amp; B2B tech 06:25 - What Does HeyDigital CRO Process Looks Like 09:47 - Best PPC Channels for B2B SaaS Companies 15:55 - How HeyDigital Helps Leverage PPC with SaaS Company’s Marketing 18:53 - Establishing Baselines and Measuring Performance Per Campaign 23:22 - Are PPC campaigns For Everybody? 25:33 - How Does Marketing Campaigns Change When LTV Values are Different 28:34 - Example Exercise for a B2B SaaS (Baselines &amp; Campaign Structure). 31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results 34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing  35:53 - Get In Touch With Dylan Mentions: https://www.heydigital.co/ (HeyDigital) https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwi29sL0457sAhUS_-MHHRIACSMYABAAGgJ5bQ&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQeD2qabcWpGGGtrO9q2dqm_tFnEc6-zzjNWSrtz3Tm2L6lWe2p_cJtE2RO7GlvgjEuqAjUsY1fFjsCVMga19opn4&amp;sig=AOD64_1PZk-Nd14gKqmWC8aNQRvDeiOODg&amp;q&amp;adurl&amp;ved=2ahUKEwip0bj0457sAhUECawKHZCpANIQ0Qx6BAgKEAE&amp;dct=1 (Lead Feeder) https://signup.hootsuite.com/pro-ent-latam-spanish-r2/?gclid=CjwKCAjwiOv7BRBREiwAXHbv3Cj9nBAmHQRVNC-uslJSfNr6ThuYk_8K9zcUT08dkaxCR17C2VfbGhoCrvwQAvD_BwE (HootSuite) https://www.customerlabs.co/ (Customerlabs) https://www.hubspot.com/ (Hubspot) https://www.salesforce.com/mx/?ir=1 (Salesforce) https://www.heydigital.co/blog/how-to-calculate-your-ppc-advertising-budget (SaaS Hey Digital PPC Budget Post) https://www.heydigital.co/podcast (The SaaS Marketing Show) Terms: https://www.wordstream.com/pay-per-click-advertising (PPC)  https://www.profitwell.com/blog/youre-probably-calculating-your-saas-mrr-incorrectly (MRR) https://www.campaigncreators.com/blog/what-is-cro-marketing (CRO) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LTV) Get in touch with Dylan: https://www.linkedin.com/in/dylanhey/?originalSubdomain=ee (Dylan’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District) f89e25d9-d404-414c-9aba-834247772cbe https://horizencapital.com/saas-district/47-how-to-scale-your-mrr-with-cro-and-ppc-for-saas-companies-with-dylan-hey Tue, 06 Oct 2020 10:00:00 +0000 2294 false full #46 How to Build a SaaS Business With An Unstoppable Strategy With TK Kader 46 1 Akeel Jabber | Horizen Capital TK is an entrepreneur, international best-selling author, and angel investor. He helps people achieve anything they desire through belief, discipline and what he describes as an unstoppable strategy. TK started his career at Bridgewater Associates (one of the best hedge funds in the world). He then founded ToutApp (backed by Andreessen Horowitz and Jackson Square, two of the best venture capital firms in the world). TK sold ToutApp to Marketo (then owned by Vista Equity Partners, one of the best private equity firms in the world) and was part of the executive team at Marketo that helped drive its transformation and eventual $4.75bn sale to Adobe. TK now leads what he calls the Unstoppable movement to help people lead more proactive lives and businesses. During this interview we cover: 00:00 - Intro 01:22 - Raising Capital From The Top VC Firms 04:03 - Launch To Exit Toutapp | Marketo 08:29 - Was It The Right Time To Exit? 11:27 - Founder Market Fit 13:18 - Helping SaaS Founders with their Lives, Businesses and Capital 19:19 - Steps to Transform Your Life and Adopt an Unstoppable Mindset 23:58 - Getting Clarity and Sprint for 45 Days Challenges 30:25 - Measure Success and Maintain Fulfillment 33:56 - Finding Your Tribe 35:11 - Unstoppable Strategy For SaaS Acceleration and Growth 41:38 - Unstoppable Product Market Fit 42:51 - Strategy to Drive Customer Acquisition 47:29 - TK Capital Investment Criteria and What it Provides to SaaS founders 52:49 - Get in Touch With TK Mentions: https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w (TK Kader YouTube Channel) https://www.getunstoppable.com/ (UnstoppableSunday.com) https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program) People: https://brendon.com/ (Brendon Burchard) Companies: https://toutapp.com/login (ToutApp) https://es.marketo.com/ (Marketo) Get in touch with TK: https://www.linkedin.com/in/tkkader/ (Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) TK is an entrepreneur, international best-selling author, and angel investor. He helps people achieve anything they desire through belief, discipline and what he describes as an unstoppable strategy. TK started his career at Bridgewater Associates (one of the best hedge funds in the world). He then founded ToutApp (backed by Andreessen Horowitz and Jackson Square, two of the best venture capital firms in the world). TK sold ToutApp to Marketo (then owned by Vista Equity Partners, one of the best private equity firms in the world) and was part of the executive team at Marketo that helped drive its transformation and eventual $4.75bn sale to Adobe. TK now leads what he calls the Unstoppable movement to help people lead more proactive lives and businesses. During this interview we cover: 00:00 - Intro 01:22 - Raising Capital From The Top VC Firms  04:03 - Launch To Exit Toutapp | Marketo 08:29 - Was It The Right Time To Exit? 11:27 - Founder Market Fit 13:18 - Helping SaaS Founders with their Lives, Businesses &amp; Capital  19:19 - Steps to Transform Your Life and Adopt an Unstoppable Mindset 23:58  - Getting Clarity &amp; Sprint for 45 Days Challenges 30:25 - Measure Success &amp; Maintain Fulfillment 33:56 - Finding Your Tribe  35:11 - Unstoppable Strategy For SaaS Acceleration &amp; Growth 41:38 - Unstoppable Product Market Fit 42:51 - Strategy to Drive Customer Acquisition 47:29 - TK Capital Investment Criteria &amp; What it Provides to SaaS founders 52:49 - Get in Touch With TK Mentions: https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w (TK Kader YouTube Channel) https://www.getunstoppable.com/ (UnstoppableSunday.com) https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program) People: https://brendon.com/ (Brendon Burchard) Companies: https://toutapp.com/login (ToutApp) https://es.marketo.com/ (Marketo) Get in touch with TK: https://www.linkedin.com/in/tkkader/ (Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 88cd53f5-ea7a-4976-bf79-1f48bae18fb8 https://horizencapital.com/saas-district/47-how-to-build-a-saas-business-with-an-unstoppable-strategy-with-tk-kader Thu, 01 Oct 2020 17:15:00 +0000 3264 false full #45 How to Build & Scale an EdTech SaaS Around The Top Education System In Europe with Kadri Tuisk 45 1 Akeel Jabber | Horizen Capital This episode is sponsored by Demand Maven, a woman-owned consultancy that helps early-stage SaaS companies and startups reach their very first growth milestones — from the first 100 customers to the first 1,000. Link For Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Kadri is an IT and Service Design professional and the Founder and CEO of Clanbeat, a platform that helps people to be self-aware individuals with strong self-management skills so that they could reach their true potential. Her passion lies in people and creating an impact via IT. She has a strong entrepreneurial mindset, she’s a big believer of design thinking and focuses on building and growing strong communities in schools, NGO's, growth accelerators and volunteer groups that are oriented for individual and collegial growth with her platform Clanbeat. Kadri dreams of a future where teachers (or shall we say: coaches) are able to notice each students' individual needs and to offer growth journeys designed around every individual’s needs. During this interview we cover: 00:00 - Reach Your Very first Revenue Milestones with DemmandMaven (A word from the Sponsor) 01:04 - Intro 02:21 - $1.2MM Pre-Seed Round and Next Round Thanks to acceleration in EdTech innovation due to Covid 04:24 - Where have Kadri and Her Team Allocated Funds and Where They See The Best Returns For Continuous Growth 05:45 - How To Adjust Your Business and Life During Times Of Uncertainty 09:23 - How To Leverage Journaling for Productivity and Focus in Education 10:57 - Clanbeat, A SaaS Solution in the EdTech Space and The Problem to Solve 14:55 - A Better User Experience and Appealing EdTech Solution for Both Teachers and Students 17:47 - Clanbeat Biggest Challenges 22:39 - How Clanbeat Hurdles The Risk-Averse Education Industry and Teaches Them To Adopt Innovation 25:47 - How Clanbeat adds Constant Value To Their Solution and Improve Their User Engagement 28:22 - How Clanbeat Is Enriching Student-Teacher Relationships 31:40 - The Best Education System in Europe and How it works In Conjunction With Clanbeat 34:27 - Were the EdTech Industry is Moving Towards In The Short and Long Term 36:40 - Opportunities in the EdTech Space To Capitalize on 40:11 - Get In Touch With Kadri Mentions: https://www.clanbeat.com/ (Clanbeat) https://www.educationnation.ee/ (Education Nation) Terms: https://builtin.com/edtech (EdTech) https://www.nytimes.com/2018/10/25/style/journaling-benefits.html (Journaling) Get in touch with Kadri: https://www.linkedin.com/in/kadrituisk/?originalSubdomain=ee (Kadri’s Linkedin) kadri@clanbeat.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) This episode is sponsored by Demand Maven, a woman-owned consultancy that helps early-stage SaaS companies and startups reach their very first growth milestones — from the first 100 customers to the first 1,000. Link For Balsamiq:  https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Kadri is an IT and Service Design professional &amp; the Founder &amp; CEO of Clanbeat, a platform that helps people to be self-aware individuals with strong self-management skills so that they could reach their true potential. Her passion lies in people and creating an impact via IT. She has a strong entrepreneurial mindset, she’s a big believer of design thinking and focuses on building and growing strong communities in schools, NGO&#39;s, growth accelerators and volunteer groups that are oriented for individual and collegial growth with her platform Clanbeat. Kadri dreams of a future where teachers (or shall we say: coaches) are able to notice each students&#39; individual needs and to offer growth journeys designed around every individual’s needs.  During this interview we cover: 00:00 - Reach Your Very first Revenue Milestones with DemmandMaven (A word from the Sponsor) 01:04 - Intro  02:21 - $1.2MM Pre-Seed Round and Next Round Thanks to acceleration in EdTech innovation due to Covid 04:24 - Where have Kadri &amp; Her Team Allocated Funds &amp; Where They See The Best Returns For Continuous Growth 05:45 - How To Adjust Your Business &amp; Life During Times Of Uncertainty 09:23 - How To Leverage Journaling for Productivity &amp; Focus in Education 10:57 - Clanbeat, A SaaS Solution in the EdTech Space &amp; The Problem to Solve 14:55 - A Better User Experience &amp; Appealing EdTech Solution for Both Teachers &amp; Students 17:47 - Clanbeat Biggest Challenges 22:39 - How Clanbeat Hurdles The Risk-Averse Education Industry &amp; Teaches Them To Adopt Innovation 25:47 - How Clanbeat adds Constant Value To Their Solution &amp; Improve Their User Engagement  28:22 - How Clanbeat Is Enriching Student-Teacher Relationships 31:40 - The Best Education System in Europe &amp; How it works In Conjunction With Clanbeat 34:27 - Were the EdTech Industry is Moving Towards In The Short &amp; Long Term 36:40 - Opportunities in the EdTech Space To Capitalize on 40:11 - Get In Touch With Kadri Mentions: https://www.clanbeat.com/ (Clanbeat) https://www.educationnation.ee/ (Education Nation) Terms: https://builtin.com/edtech (EdTech) https://www.nytimes.com/2018/10/25/style/journaling-benefits.html (Journaling) Get in touch with Kadri: https://www.linkedin.com/in/kadrituisk/?originalSubdomain=ee (Kadri’s Linkedin) kadri@clanbeat.com Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) a6138d09-c858-4738-9da8-b0fbade41e51 https://horizencapital.com/saas-district/how-to-47-how-to-build-scale-an-edtech-saas-around-the-top-education-system-in-europe-with-kadri-tuisk Tue, 29 Sep 2020 10:00:00 +0000 2490 false full #44 How to Fuel Better Content Marketing Strategies & Improve Idea Generation with Melanie Deziel 44 1 Akeel Jabber | Horizen Capital This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link) Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others. As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more.. During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro 02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus and Format 07:10 - How to Leverage Your true Creativity Potential and Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources and Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters 31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie’s Favourite Resources or Mentors 43:05 - Get Melanie's Companion Book For A Discount 43:38 - Outro Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=Landai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQandohost=www.google.comandcid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8andsig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYgandqandadurlandved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier) Terms: Curated Content People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah) Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes) Get in touch with Melanie: https://www.linkedin.com/in/melaniedeziel/ (Linkedin)... This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie&#39;s book, &#34;The Content Fuel Framework: How to Generate Unlimited Story Ideas&#34; for less than $10, by using the code &#34;SAASDISTRICT&#34; in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link)  Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world&#39;s leading experts in native advertising and branded content.  She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.  As a speaker, she&#39;s taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..  During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro  02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus &amp; Format 07:10 - How to Leverage Your true Creativity Potential &amp; Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources &amp; Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters  31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie’s Favourite Resources or Mentors 43:05 - Get Melanie&#39;s Companion Book For A Discount 43:38 - Outro Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQ&amp;ohost=www.google.com&amp;cid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8&amp;sig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYg&amp;q&amp;adurl&amp;ved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier) Terms: Curated Content People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah) Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes) Get in touch with Melanie:... b61e9ccc-920d-4b62-9056-557f6ef7ab3f https://horizencapital.com/saas-district/44-how-to-fuel-better-content-marketing-strategies-improve-idea-generation-with-melanie-deziel Thu, 24 Sep 2020 10:00:00 +0000 2655 false full #43 Making Your First Hires When Building & Growing Remote SaaS Teams With Natalie Luneva 43 1 Akeel Jabber | Horizen Capital Natalie is a Marketer, Podcast Host, and a growth and leadership coach for SaaS founders. She has worked with over one hundred companies , where she mainly helps SaaS tech founders keep motivated and continue growing their startups. Drawing from her 10+ years of marketing and team leadership experience, she mainly helps bootstrapped SaaS founders scale their tech startups, get unstuck and grow as successful leaders. During this interview we cover: 00:00 - Intro 00:50: - When is The Right Moment To Make The First Hire? 03:00 - Fill the Gaps First When Hiring 04:30 - How Does a High Performance Team Looks Like 07:05 - Why Top Performance Teams Depends On The Founder 08:26 - Why You Should Improve and Pay More Attention to Your Team and Hires 11:26 - The Six P’s To Turn Your Team Into High Performance Teams 22:33 - Tracking Productivity on Remote Teams 24:04 - Managing Workflow and Communication Across Different Time Zones 26:22 - Get In Touch With Natalie Mentions: https://www.natalieluneva.com/saas-boss-mastermind/ (MasterMind) https://en.wikipedia.org/wiki/Standard_operating_procedure (SOP’s) https://www.forbes.com/#6c4360432254 (Forbes) Companies / Tools: https://standuply.com/ (Standuply) https://slack.com/intl/en-mx/ (Slack) https://jooble.org/jobs-saas-account-executive (View SaaS Listings at JOOBLE) Get in touch with Natalie: https://www.natalieluneva.com/ (https://www.natalieluneva.com) https://pod.co/saas-boss (https://pod.co/saas-boss) https://www.linkedin.com/in/natalialuneva/ (Natalie’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Natalie is a Marketer, Podcast Host, and a growth and leadership coach for SaaS founders. She has worked with over one hundred companies , where she mainly helps SaaS tech founders keep motivated and continue growing their startups. Drawing from her 10+ years of marketing and team leadership experience, she mainly helps bootstrapped SaaS founders scale their tech startups, get unstuck and grow as successful leaders.  During this interview we cover: 00:00 - Intro 00:50: - When is The Right Moment To Make The First Hire? 03:00 - Fill the Gaps First When Hiring  04:30 - How Does a High Performance Team Looks Like 07:05 - Why Top Performance Teams Depends On The Founder  08:26 - Why You Should Improve &amp; Pay More Attention to Your Team &amp; Hires 11:26 - The Six P’s To Turn Your Team Into High Performance Teams 22:33 - Tracking Productivity on Remote Teams 24:04 - Managing Workflow &amp; Communication Across Different Time Zones 26:22 - Get In Touch With Natalie Mentions: https://www.natalieluneva.com/saas-boss-mastermind/ (MasterMind) https://en.wikipedia.org/wiki/Standard_operating_procedure (SOP’s) https://www.forbes.com/#6c4360432254 (Forbes) Companies / Tools: https://standuply.com/ (Standuply) https://slack.com/intl/en-mx/ (Slack) https://jooble.org/jobs-saas-account-executive (View SaaS Listings at JOOBLE) Get in touch with Natalie: https://www.natalieluneva.com/ (https://www.natalieluneva.com) https://pod.co/saas-boss (https://pod.co/saas-boss) https://www.linkedin.com/in/natalialuneva/ (Natalie’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 305eb2ca-fd46-41b5-ac67-602079e677ff https://horizencapital.com/saas-district/43-making-your-first-hires-when-building-growing-remote-saas-teams-with-natalie-luneva Tue, 22 Sep 2020 10:00:00 +0000 1666 false full #42 How to Build a SaaS for the Healthcare and Work Safety Industry with Peter Jurisic 42 1 Akeel Jabber | Horizen Capital This episode is sponsored by https://www.theproductonboarders.com/ (The Product Onboarders), a startup that helps B2B SaaS product owners identify conversion killers in their onboarding process so they can increase happy, activated users and gain more paying customers Promo Code for Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Peter is the founder of Luminous Communications, the Consulting MD of EZreferral and most recently the Co-founder and CEO of Budee Solutions, his broad base of experience includes: strategic planning, business workflow design, agile development, finance, raising capital, board governance, shareholder engagement, information technology, software development and deployment, sales management, change management, building partner networks globally, international sales, strategic planning, marketing, digital media, social media, inbound marketing, SEO, and, most importantly, customer engagement. Peter describes himself as “always managed to attract talent”. The teams he has recruited have always helped every company meet and surpass their goals. He has helped build successful businesses for over 30 years and his passion has always been the existing customer and the potential customer. During this interview we cover: 00:00 - The Product Onboarders Identify Conversion Killers in Your Onboarding Process so You Can Increase Happy, Activated Users and Gain More Paying Customers. (A Word From The Sponsor) 01:22: - Intro 02:30 - Peter’s Background and Entrepreneurial Journey 06:56 - Common Denominators For SaaS Companies Struggling With Sales 10:59 - Sales Hiring Strategies For SaaS 11:52 - Growing Sales From 700K to 4.2M For Software AbsorbSoftware 16:16 - Running a Business Consulting Form For SMBs 20:09 - Challenges Scaling EzReferral Pre and Post-COVID 23:15 - Launching Budee, A Tech Solution For Workplace Safety 30:17 - Leaders To Check Out 31:55 - Get In Touch With Peter People: https://richardweylman.com/ (C. Richard Weylman) https://simonsinek.com/ (Simon Sinek) Companies: https://www.absorblms.com/ (AbsorbSoftware) https://www.budeesolutions.com/ (Budde Solutions) Luminous Communications https://ezreferral.org/ (EzReferral) http://www.springvalleywatersupply.com/ (Spring Valley Water) Get in touch with Peter: https://www.linkedin.com/in/peterjurisic/?originalSubdomain=ca (Peter’s Linkedin) peter@budeesolutions.com Call Peter: 4036175277 Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.facebook.com/HorizenCapitalOfficial/ (https://www.facebook.com/HorizenCapitalOfficial/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) This episode is sponsored by https://www.theproductonboarders.com/ (The Product Onboarders), a startup that  helps B2B SaaS product owners identify conversion killers in their onboarding process so they can increase happy, activated users and gain more paying customers Promo Code for Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Peter is the founder of Luminous Communications, the Consulting MD of EZreferral &amp; most recently the Co-founder &amp; CEO of Budee Solutions, his broad base of experience includes: strategic planning, business workflow design, agile development, finance, raising capital, board governance, shareholder engagement, information technology, software development and deployment, sales management, change management, building partner networks globally, international sales, strategic planning, marketing, digital media, social media, inbound marketing, SEO, and, most importantly, customer engagement. Peter describes himself as “always managed to attract talent”. The teams he has recruited have always helped every company meet and surpass their goals. He has helped build successful businesses for over 30 years &amp; his passion has always been the existing customer and the potential customer. During this interview we cover: 00:00 - The Product Onboarders Identify Conversion Killers in Your Onboarding Process so You Can Increase Happy, Activated Users and Gain More Paying Customers. (A Word From The Sponsor) 01:22: - Intro 02:30 - Peter’s Background &amp; Entrepreneurial Journey 06:56 - Common Denominators For SaaS Companies Struggling With Sales 10:59 - Sales Hiring Strategies For SaaS  11:52 - Growing Sales From 700K to 4.2M For Software AbsorbSoftware 16:16 - Running a Business Consulting Form For SMBs 20:09  - Challenges Scaling EzReferral Pre &amp; Post-COVID 23:15 - Launching Budee, A Tech Solution For Workplace Safety 30:17 - Leaders To Check Out 31:55 - Get In Touch With Peter People: https://richardweylman.com/ (C. Richard Weylman) https://simonsinek.com/ (Simon Sinek) Companies: https://www.absorblms.com/ (AbsorbSoftware) https://www.budeesolutions.com/ (Budde Solutions) Luminous Communications https://ezreferral.org/ (EzReferral) http://www.springvalleywatersupply.com/ (Spring Valley Water) Get in touch with Peter: https://www.linkedin.com/in/peterjurisic/?originalSubdomain=ca (Peter’s Linkedin) peter@budeesolutions.com Call Peter: 4036175277 Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.facebook.com/HorizenCapitalOfficial/ (https://www.facebook.com/HorizenCapitalOfficial/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) b6aa08c7-e56c-4343-b066-7a443d7b0e80 https://horizencapital.com/saas-district/41-how-to-build-a-saas-for-the-healthcare-and-work-safety-industry-with-peter-jurisic Thu, 17 Sep 2020 10:00:00 +0000 2038 false full #41 Bootstrapping Your SaaS From Zero to $3MM in ARR in Less Than 2 Years with Ankit Dudhwewala 41 1 Akeel Jabber | Horizen Capital This episode is sponsored by Preppr, a visual planning and publishing tool of content on social media channels like Instagram, Facebook and Twitter. https://preppr.com/ (https://preppr.com) https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Ankit is the Co-Founder of Appitsimple Infotek, CallHippo and SofttwareSuggest, he’s an experienced entrepreneur, Marketing Lead, Salesman and head of Growth, most notably Ankit has bootstrapped his first Startup from concept to profit in less than 2 years. During this interview we cover: 00:00 - Preppr | Collect Likes While Sleeping (A Word From The Sponsor) 01:02: - Intro 01:52 - The Need For Finding The Right Software 03:28 - Building and Launching SoftwareSuggest in 45 Days While Working Full Time 04:47 - The Decision Behind Bootstrapping Software Suggest 06:51 - Paying The Building Engineers on Equity 08:32 - Launching CallHippo VS Doubling Down on Software Suggest 11:12 - Strategies to Reduce The Payback Period on Both Startups 12:32 - Learnings of SoftwareSuggest for CallHippo Launch 16:54 - Key Metrics For a SaaS Owner of 2 Startups 21:05 - How to Structure Capital and Where to focus Budget for Bootstrapped Startups 22:43 - Hiring Critical and Non-Critical Roles 25:52 - User Churn Management for Bootstrapped Startups 30:45 - Building an MVP Quickly or Focus Efforts on Perfecting the Product 33:45 - Ankit’s most bullish Industry for a New Venture 36:03 - Get in Touch with Ankit 36:34 - Outro Terms: https://www.hotjar.com/net-promoter-score/ (NPS) https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) Companies: https://slack.com/intl/en-mx/ (Slack) Get in touch with Ankit: https://www.linkedin.com/in/ankitdudhwewala/?originalSubdomain=in (Ankit’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.facebook.com/HorizenCapitalOfficial/ (https://www.facebook.com/HorizenCapitalOfficial/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) This episode is sponsored by Preppr, a visual planning and publishing tool of content on social media channels like Instagram, Facebook and Twitter. https://preppr.com/ (https://preppr.com) https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Ankit is the Co-Founder of Appitsimple Infotek, CallHippo &amp; SofttwareSuggest, he’s an experienced entrepreneur, Marketing Lead, Salesman &amp; head of Growth, most notably Ankit has bootstrapped his first Startup from concept to profit in less than 2 years. During this interview we cover: 00:00 - Preppr | Collect Likes While Sleeping (A Word From The Sponsor) 01:02: - Intro 01:52 - The Need For Finding The Right Software 03:28 - Building &amp; Launching SoftwareSuggest in 45 Days While Working Full Time 04:47 - The Decision Behind Bootstrapping Software Suggest  06:51 - Paying The Building Engineers on Equity  08:32 - Launching CallHippo VS Doubling Down on Software Suggest 11:12 - Strategies to Reduce The Payback Period on Both Startups 12:32 - Learnings of SoftwareSuggest for CallHippo Launch 16:54 - Key Metrics For a SaaS Owner of 2 Startups 21:05 - How to Structure Capital &amp; Where to focus Budget for Bootstrapped Startups 22:43 - Hiring Critical &amp; Non-Critical Roles 25:52 - User Churn Management for Bootstrapped Startups 30:45 - Building an MVP Quickly or Focus Efforts on Perfecting the Product 33:45 - Ankit’s most bullish Industry for a New Venture 36:03 - Get in Touch with Ankit 36:34 - Outro Terms: https://www.hotjar.com/net-promoter-score/ (NPS) https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC)  Companies: https://slack.com/intl/en-mx/ (Slack) Get in touch with Ankit: https://www.linkedin.com/in/ankitdudhwewala/?originalSubdomain=in (Ankit’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.facebook.com/HorizenCapitalOfficial/ (https://www.facebook.com/HorizenCapitalOfficial/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  891c159f-9ea7-452b-9c66-514a5d76f0d5 https://horizencapital.com/saas-district/41-bootstrapping-your-saas-from-zero-to-3mm-in-arr-in-less-than-2-years-with-ankit-dudhwewala Tue, 15 Sep 2020 10:00:00 +0000 2234 false full #40 How to Drive More Sales With Automated Email Marketing With George Hartley 40 1 Akeel Jabber | Horizen Capital This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: https://www.orapa.co/ (www.orapa.co) George Hartley is the Co-founder at Sendy, Bluethumb and SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations and a ton of personalization. Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month. During this interview we cover: 00:00 - Orapa | Find Top Sales Talent, and Get More Sales Calls With Your Dream Clients (A Word From The Sponsor) 01:04: - Intro 02:08 - George’s Past Ventures and Launching SmartrMail 05:58 - How COVID Rocketed eCommerce and SmartrMail 07:11 - Marketing Channels That Helped Hit $100k MRR and 10% Growth MoM 09:10 - Failed Growth Experiments or Least Effective 11:25 - Strategies to Increase Engagement and Provide Relevant Information 14:30 - How to Best Leverage Email Marketing to Increase Your ROI 18:45 - Customer Retention Best Practices Through Email Marketing 22:18 - SmartrMail Effective Email Personalization and Data Gathering 25:25 - Plan and Focus for the Remainder of 2020 27:59 - Get In Touch With George Mentions: https://www.shopify.com/encyclopedia/what-is-ecommerce (eCommerce) https://www.wordstream.com/conversion-rate (Conversion rate) https://sproutsocial.com/glossary/marketing-funnel/ (Marketing Funnel) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.investopedia.com/terms/r/returnoninvestment.asp (ROI) https://tallyfy.com/definition-customer-onboarding/ (Onboarding) https://juliangoldie.com/get-free-backlinks-in-sales-page/ (SEO) Companies: https://bluethumb.com.au/ (Bluethumb) https://www.shopify.com/ (Shopify) https://mailchimp.com/ (MailChimp) Get in touch with George: https://www.linkedin.com/in/gthartley/ (George’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: https://www.orapa.co/ (www.orapa.co) George Hartley is the Co-founder at Sendy, Bluethumb &amp; SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations &amp; a ton of personalization. Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month. During this interview we cover: 00:00 - Orapa | Find Top Sales Talent, &amp; Get More Sales Calls With Your Dream Clients (A Word From The Sponsor) 01:04: - Intro 02:08 - George’s Past Ventures &amp; Launching SmartrMail 05:58 - How COVID Rocketed eCommerce &amp; SmartrMail 07:11 - Marketing Channels That Helped Hit $100k MRR &amp; 10% Growth MoM 09:10 - Failed Growth Experiments or Least Effective 11:25 - Strategies to Increase Engagement &amp; Provide Relevant Information  14:30 - How to Best Leverage Email Marketing to Increase Your ROI 18:45 - Customer Retention Best Practices Through Email Marketing 22:18 - SmartrMail Effective Email Personalization &amp; Data Gathering  25:25 - Plan &amp; Focus for the Remainder of 2020 27:59 - Get In Touch With George  Mentions: https://www.shopify.com/encyclopedia/what-is-ecommerce (eCommerce) https://www.wordstream.com/conversion-rate (Conversion rate) https://sproutsocial.com/glossary/marketing-funnel/ (Marketing Funnel) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.investopedia.com/terms/r/returnoninvestment.asp (ROI) https://tallyfy.com/definition-customer-onboarding/ (Onboarding) https://juliangoldie.com/get-free-backlinks-in-sales-page/ (SEO) Companies: https://bluethumb.com.au/ (Bluethumb) https://www.shopify.com/ (Shopify) https://mailchimp.com/ (MailChimp) Get in touch with George: https://www.linkedin.com/in/gthartley/ (George’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 4edc2339-e762-4720-ab7c-5c7c4badbfaf https://horizencapital.com/saas-district/40-how-to-drive-more-sales-with-automated-email-marketing-with-george-hartley Thu, 10 Sep 2020 10:00:00 +0000 1777 false full #39 How to Reduce Churn, Optimize Pricing, & Grow Your Subscription Business with Patrick Campbell 39 1 Akeel Jabber | Horizen Capital This episode is sponsored by https://bcast.fm/ (bCast), a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast. If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful companies. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US department of defence. During this interview we cover: 00:00 - Grow Social Engagement, Traffic and Revenue with a Podcast with bCast ( A Word from the Sponsor ) 01:13 - Intro 02:14 - How Profitwell Monitors Churn Rates and How does Their Models Work 04:23 - Which Method To Estimate Churn is Best For You? 07:10 - How Covid Has Affected Churn and Revenue in B2B SasS in the Last Months 11:15 - How to Reduce Up to 40% Churn From Your Mechanical Churn 14:37 - Go Up Market to Reduce Churn? 16:20 - Key Points About Monetization and Pricing 21:12 - Price Point to Churn, Benchmarks You Should Be Aiming For 25:21 - How Often You Should Be Increasing Pricing in Your B2B SaaS Without Losing New and Old Clients 33:34 - Get your Value Metric Right 35:00 - Profitwell Recur Network 38:11 - Get In Touch With Patrick Mentions: https://www.profitwell.com/ (Profitwell) https://www.profitwell.com/recur (Profitwell Recur Network) Terms: https://www.investopedia.com/terms/c/churnrate.asp (Churn) https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate (Net Revenue Retention) https://www.profitwell.com/customer-churn/reduce-churn (Mechanical Churn) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (MRR) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (ARR) Companies: https://www.hubspot.com/ (Hubspot) Get in touch with Patrick: https://www.linkedin.com/in/patrickccampbell/ (Pat’s Linkedin) patrick@profitwell.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) This episode is sponsored by https://bcast.fm/ (bCast), a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast. If you&#39;d like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful companies. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US department of defence.  During this interview we cover: 00:00 - Grow Social Engagement, Traffic &amp; Revenue with a Podcast with bCast ( A Word from the Sponsor ) 01:13 -  Intro 02:14 - How Profitwell Monitors Churn Rates &amp; How does Their Models Work 04:23 -  Which Method To Estimate Churn is Best For You? 07:10 - How Covid Has Affected Churn &amp; Revenue in B2B SasS in the Last Months 11:15 - How to Reduce Up to 40% Churn From Your Mechanical Churn 14:37 - Go Up Market to Reduce Churn? 16:20  - Key Points About Monetization &amp; Pricing 21:12 - Price Point to Churn, Benchmarks You Should Be Aiming For 25:21 - How Often You Should Be Increasing Pricing in Your B2B SaaS Without Losing New &amp; Old Clients 33:34 - Get your Value Metric Right 35:00 - Profitwell Recur Network 38:11 - Get In Touch With Patrick Mentions: https://www.profitwell.com/ (Profitwell) https://www.profitwell.com/recur (Profitwell Recur Network) Terms: https://www.investopedia.com/terms/c/churnrate.asp (Churn) https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate (Net Revenue Retention) https://www.profitwell.com/customer-churn/reduce-churn (Mechanical Churn) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (MRR) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (ARR) Companies: https://www.hubspot.com/ (Hubspot) Get in touch with Patrick: https://www.linkedin.com/in/patrickccampbell/ (Pat’s Linkedin) patrick@profitwell.com Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) 35dc6d03-3e53-4ad8-9771-ed52fa1fd863 https://horizencapital.com/saas-district/38-how-to-reduce-churn-optimize-pricing-grow-your-subscription-business-with-patrick-campbell Tue, 08 Sep 2020 10:00:00 +0000 2372 false full #38 Bootstrapping and Managing a 3000+ Team Marketplace While Hitting 50% YoY growth with Steve Pockross 38 1 Akeel Jabber | Horizen Capital This episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation. Visit https://catapulthq.com/ (Catapulthq.com) Today Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. Steve holds an MBA from Kellogg School of Business and his MA in history from Wesleyan University. Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys. During this interview we cover: 00:00 - Catapult, A Better Way to Manage, Evaluate, Respond and Automate Your RPF’s (A Word From The Sponsor) 01:11 - Intro 02:40 - The Idea of Launching Verblio, a SaaS Content Marketplace in 2010 04:11 - Staying Bootstrapped and Hitting 50% Growth Year Over Year 08:19 -The “Blue Apron ” Strategy 13:05 - How to Manage Over 3,000 Content Creators and Fit the Talent to the Client Needs 20:18 - Should You Invest Your Market Budget on Written Content? 29:07 - How to Leverage Video on Your Content Marketing Strategy 31:48 - Why You Should be Using An Content Marketing Agency 34:35 - Cut Back Your Marketing Budget or Adopt a More Aggressive Strategy in The Still Ongoing COVID Crisis. 40:17 - Outro Mentions: https://www.verblio.com/home-v-2?utm_expid=.2oFBELjzRMSh-KwwP7oqmQ.1andutm_referrer= (Verblio) https://www.verblio.com/show (The Verblio Show) Quotes: “Copy isn’t written, is assembled” Terms: https://www.investopedia.com/terms/b/blue_ocean.asp (Blue Ocean) https://corporatefinanceinstitute.com/resources/knowledge/deals/roll-up-strategy/ (RollUp Strategy) https://www.inc.com/molly-reynolds/how-blue-apron-cooked-up-its-delicious-content-marketing-strategy.html (Blue Apron Approach ) https://www.investopedia.com/terms/r/returnoninvestment.asp (ROI) People: https://www.linkedin.com/in/neilkpatel/ (Neil Patel) https://www.linkedin.com/in/garyswart/ (Gary Swart) https://www.verblio.com/show?wchannelid=tu2bsyshx8andwvideoid=cg3gxq4t0i (Andy Crestodina) https://www.linkedin.com/in/brianhalligan/ (Brian Halligan) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/company/social-chaps/ (Chapman Bros) https://www.linkedin.com/in/orengreen/ (Oren Greenberg) Companies: https://www.liveops.com/ (LiveOps) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot) Get in touch with Steve: https://www.linkedin.com/in/spockross/ (Steve’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) This episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation. Visit https://catapulthq.com/ (Catapulthq.com) Today Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation.  Steve holds an MBA from Kellogg School of Business and his MA in history from Wesleyan University. Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys. During this interview we cover: 00:00 - Catapult,  A Better Way to Manage, Evaluate, Respond &amp; Automate Your RPF’s  (A Word From The Sponsor) 01:11 -  Intro 02:40 - The Idea of Launching Verblio, a SaaS Content Marketplace in 2010 04:11 - Staying Bootstrapped &amp; Hitting 50% Growth Year Over Year  08:19 -The “Blue Apron ” Strategy   13:05 - How to Manage Over 3,000 Content Creators &amp; Fit the Talent to the Client Needs 20:18 - Should You Invest Your Market Budget on Written Content? 29:07  - How to Leverage Video on Your Content Marketing Strategy 31:48 - Why You Should be Using An Content Marketing Agency 34:35 - Cut Back Your Marketing Budget or Adopt a More Aggressive Strategy in The Still Ongoing COVID Crisis. 40:17  - Outro Mentions: https://www.verblio.com/home-v-2?utm_expid=.2oFBELjzRMSh-KwwP7oqmQ.1&amp;utm_referrer= (Verblio) https://www.verblio.com/show (The Verblio Show) Quotes: “Copy isn’t written, is assembled” Terms: https://www.investopedia.com/terms/b/blue_ocean.asp (Blue Ocean) https://corporatefinanceinstitute.com/resources/knowledge/deals/roll-up-strategy/ (RollUp Strategy)  https://www.inc.com/molly-reynolds/how-blue-apron-cooked-up-its-delicious-content-marketing-strategy.html (Blue Apron Approach ) https://www.investopedia.com/terms/r/returnoninvestment.asp (ROI) People: https://www.linkedin.com/in/neilkpatel/ (Neil Patel) https://www.linkedin.com/in/garyswart/ (Gary Swart) https://www.verblio.com/show?wchannelid=tu2bsyshx8&amp;wvideoid=cg3gxq4t0i (Andy Crestodina)  https://www.linkedin.com/in/brianhalligan/ (Brian Halligan) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/company/social-chaps/ (Chapman Bros) https://www.linkedin.com/in/orengreen/ (Oren Greenberg) Companies: https://www.liveops.com/ (LiveOps) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot) Get in touch with Steve: https://www.linkedin.com/in/spockross/ (Steve’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  dd644a97-1004-4fb9-8596-aca9ab715a8e https://horizencapital.com/saas-district/38-bootstrapping-and-managing-a-3000-team-marketplace-while-hitting-50-yoy-growth Thu, 03 Sep 2020 10:00:00 +0000 2533 false full #37 How to Use Interactive Content for Improving Conversions, Scaling an International Content Marketing Team and Growth Through Acquisition With Diego Gomes 37 1 Akeel Jabber | Horizen Capital This episode is sponsored by MicroAcquire.com, a free startup acquisition marketplace. MicroAcquire helps startups get acquired. Simple as that. When you list your startup on MicroAcquire, you get free and instant access to over 10,000 trusted buyers with total anonymity, Say goodbye to brokers and meet your ideal buyer today. Diego is an Entrepreneur, angel investor, SaaS expert and the CEO of Rock Content. After studying advertising he met Victor - his co-founder. They were both avid blog readers which led them to start a blog about trends, technology and the Internet. Not long after that Diego Created EverWrite, which was an SEO platform that was reverse-engineered by Google to give brands intelligence when creating content. To demonstrate that the SEO hypotheses worked, they created a blog and Diego spent his days producing content on the most diverse topics. Diego always wanted to undertake and build an impactful company in Brazil. With Diego's experience and network, that gave rise to Rock Content, one of the largest content marketing companies in LATAM. Today, he and his 2 co-founders lead Rock Content, a team of more than 300 professional Rockers, produces content for 20 global companies in different languages and their revenue continues to grow at a fast pace. They’ve hit over $25 million in annual revenues and they have big plans for their next steps, which we’ll cover today. During this interview we cover: 00:00 - MicroAcquire helps startups find buyers. Simple as that (A Word From The Sponsor) 01:03: - Intro 02:49 - About RockContent, it’s Product and Trajectory 04:41 - A Service Driven Creative Marketplace 07:10 - The Talent Rating System that Ensures Quality and Growth 08:34 - Why You Should Start Using Interactive Content in Your Marketing Strategy 11:21 - Create Authority by Summarizing Articles through an Original Post 12:44 - Super Specialized Niche Content VS Larger Audiences 15:14 - How to Deploy Your Content Marketing To Max Long Term ROI 17:40 - High Quality Media VS High Volume Approach 19:07 - Best Content Schedule (Length and Frequency) 21:43 - Successful MandA Strategies and Market Expansion 24:58 - Perspectives of the Future Entrepreneurial Scene in LATAM 28:13 - Customer and Talent Differences Between Center, South and NorthAmerica 32:49 - The Future of RockContent 34:04 - Diego’s Favourite Thought Leaders To Check Out 35:44 - Get In Touch With Diego Gomes Mentions: http://www.rockstudioweb.com/ (Rock Studio) https://stage.rockcontent.com/ (Stage) https://ion.rockcontent.com/ (Ion Interactive) https://visual.ly/ (Visual.ly) https://en.rockcontent.com/ (Scribblelive) http://christophjanz.blogspot.com/ (The Angel VC) People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) http://christophjanz.blogspot.com/ (Chis Janz The Angel VC) https://www.linkedin.com/in/markorgan/?originalSubdomain=ca (Mark Organ) Companies: https://en.rockcontent.com/ (Rock Content) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot) https://vtex.com/us-en/ (VTEX) https://beta.mural.co/signin?returnUrl=%2Fdashboard (Mural.ly) https://site.gympass.com/ (GymPass) Get in touch with Diego: https://www.linkedin.com/in/diegottg/ (Diego’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (Linkedin) https://horizencapital.com/saas-podcast (More Episodes) This episode is sponsored by MicroAcquire.com, a free startup acquisition marketplace. MicroAcquire helps startups get acquired. Simple as that. When you list your startup on MicroAcquire, you get free and instant access to over 10,000 trusted buyers with total anonymity, Say goodbye to brokers and meet your ideal buyer today. Diego is an Entrepreneur, angel investor, SaaS expert and the CEO of Rock Content. After studying advertising he met Victor - his co-founder. They were both avid blog readers which led them to start a blog about trends, technology and the Internet. Not long after that Diego Created EverWrite, which was an SEO platform that was reverse-engineered by Google to give brands intelligence when creating content. To demonstrate that the SEO hypotheses worked, they created a blog and Diego spent his days producing content on the most diverse topics. Diego always wanted to undertake and build an impactful company in Brazil. With Diego&#39;s experience and network, that gave rise to Rock Content, one of the largest content marketing companies in LATAM. Today, he and his 2 co-founders lead Rock Content, a team of more than 300 professional Rockers, produces content for 20 global companies in different languages and their revenue continues to grow at a fast pace. They’ve hit over $25 million in annual revenues and they have big plans for their next steps, which we’ll cover today. During this interview we cover: 00:00 - MicroAcquire helps startups find buyers. Simple as that (A Word From The Sponsor) 01:03: - Intro 02:49 - About RockContent, it’s Product &amp; Trajectory 04:41 - A Service Driven Creative Marketplace  07:10 - The Talent Rating System that Ensures Quality &amp; Growth  08:34 - Why You Should Start Using Interactive Content in Your Marketing Strategy 11:21 - Create Authority by Summarizing Articles through an Original Post 12:44 - Super Specialized Niche Content VS Larger Audiences  15:14 - How to Deploy Your Content Marketing To Max Long Term ROI 17:40 - High Quality Media VS High Volume Approach  19:07 - Best Content Schedule (Length &amp; Frequency) 21:43 - Successful M&amp;A Strategies &amp; Market Expansion 24:58 - Perspectives of the Future Entrepreneurial Scene in LATAM  28:13 - Customer &amp; Talent Differences Between Center, South &amp; NorthAmerica  32:49 - The Future of RockContent 34:04 - Diego’s Favourite Thought Leaders To Check Out 35:44 - Get In Touch With Diego Gomes Mentions: http://www.rockstudioweb.com/ (Rock Studio) https://stage.rockcontent.com/ (Stage) https://ion.rockcontent.com/ (Ion Interactive) https://visual.ly/ (Visual.ly) https://en.rockcontent.com/ (Scribblelive) http://christophjanz.blogspot.com/ (The Angel VC) People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) http://christophjanz.blogspot.com/ (Chis Janz The Angel VC) https://www.linkedin.com/in/markorgan/?originalSubdomain=ca (Mark Organ) Companies: https://en.rockcontent.com/ (Rock Content) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot) https://vtex.com/us-en/ (VTEX) https://beta.mural.co/signin?returnUrl=%2Fdashboard (Mural.ly) https://site.gympass.com/ (GymPass) Get in touch with Diego: https://www.linkedin.com/in/diegottg/ (Diego’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (Linkedin) https://horizencapital.com/saas-podcast (More Episodes) df26d7e8-3211-45c3-b08b-57dfc1ed99e0 https://horizencapital.com/saas-district/37-how-to-use-interactive-content-for-improving-conversions-scaling-an-international-content-marketing-team-and-growth-through-acquisition-with-diego-gomes Tue, 01 Sep 2020 10:00:00 +0000 2226 false full #36 How to Source High Quality Leads Who are More Likely to Convert in the B2B SaaS Industry With Mark Colgan 36 1 Akeel Jabber | Horizen Capital This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they’re currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process! Go to: https://www.onboard.io/ (Onboard.io) Mark is the Co-Founder and CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O and Mentor at Growth Mentor. By day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies and by night he helps B2B SaaS companies scale revenue with their Sales and Marketing Automation and Customer Journey Optimisation.. Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return. During this interview we cover: 00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor) 01:19 - Intro 02:34 - Mark’s Background (From Prospectin to B2B Revenue Growth) 07:34 - Channels for Building a Predictable and Scalable Outbound System 08:51 - How to Source Leads who are More Likely to Buy or Convert 11:04 - Key Metrics to Look at to Keep the Pipeline Flowing 14:40 - How to Invest on Acquiring the first and Right Customers 17:09 - How to Better Build the Customer Profile for Higher Success in Positive Responses 18:56 - If you Create Content, Customers Will Come? 20:48 - What’s the Story Behind Launching Speak on Podcasts? 23:03 - Why You, as a SaaS Founder or Marketer, Should Launch a Podcast 35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel 37:58 - Mark’s Top Marketing/Sales Stack Tools 39:31 Get In Touch With Mark Mentions: https://blog.close.com/5-myths-about-saas-sales-you-probably-believe/ (5 Myths About SaaS Sales Founders Usually Believe) https://www.google.com/search?client=safariandrls=enandq=Speak+On+Podcastsandie=UTF-8andoe=UTF-8 (Speak On Podcasts) Terms: https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://en.wikipedia.org/wiki/Customer_acquisition_cost (CAC) https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP and User Persona) People: https://www.linkedin.com/in/dskok/ (David Skok) https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren Green) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/tomhuntio/ (Tom Hunt) Companies: Task Drive https://www.convertflow.com/ (Convert Flow) https://zapier.com/?utm_source=googleandutm_medium=cpcandutm_campaign=gaw-row-nua-search-trademark-brand_exactandutm_adgroup=brand-misspellingandutm_term=zappierandutm_content=_pcrid_446258242264_pkw_zappier_pmt_e_pdv_c_slid__pgrid_93034149789_ptaid_aud-884433608118%3Akwd-372858063527_andgclid=Cj0KCQjws536BRDTARIsANeUZ5-MMoWaxFtbPmanvHsTR7uVjRNub-5A28YSMcfgksLghKp3EtNSANkaAg1xEALw_wcB (Zapier) https://feedly.com/i/welcome (Feedly) Get in touch with Mark: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk (Mark’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they’re currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process! Go to: https://www.onboard.io/ (Onboard.io) Mark is the Co-Founder &amp; CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the  Sales Impact Academy,  CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O &amp; Mentor at Growth Mentor. By  day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies &amp; by night he helps B2B SaaS companies scale revenue with their Sales &amp; Marketing Automation and Customer Journey Optimisation.. Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return. During this interview we cover: 00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor) 01:19 -  Intro  02:34 - Mark’s Background (From Prospectin to B2B Revenue Growth) 07:34 - Channels for Building a Predictable and Scalable Outbound System 08:51 - How to Source Leads who are More Likely to Buy or Convert 11:04 - Key Metrics to Look at to Keep the Pipeline Flowing  14:40 -  How to Invest on Acquiring the first &amp;  Right Customers  17:09  - How to Better Build the Customer Profile for Higher Success in Positive Responses 18:56 -  If you Create Content, Customers Will Come? 20:48 - What’s the Story Behind Launching Speak on Podcasts? 23:03 -  Why You, as a SaaS Founder or Marketer, Should Launch a Podcast 35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel 37:58 - Mark’s Top Marketing/Sales Stack Tools  39:31 Get In Touch With Mark Mentions: https://blog.close.com/5-myths-about-saas-sales-you-probably-believe/ (5 Myths About SaaS Sales Founders Usually Believe) https://www.google.com/search?client=safari&amp;rls=en&amp;q=Speak+On+Podcasts&amp;ie=UTF-8&amp;oe=UTF-8 (Speak On Podcasts) Terms: https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://en.wikipedia.org/wiki/Customer_acquisition_cost (CAC) https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP &amp; User Persona) People: https://www.linkedin.com/in/dskok/ (David Skok) https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren Green) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/tomhuntio/ (Tom Hunt) Companies: Task Drive https://www.convertflow.com/ (Convert Flow) https://zapier.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=gaw-row-nua-search-trademark-brand_exact&amp;utm_adgroup=brand-misspelling&amp;utm_term=zappier&amp;utm_content=_pcrid_446258242264_pkw_zappier_pmt_e_pdv_c_slid__pgrid_93034149789_ptaid_aud-884433608118%3Akwd-372858063527_&amp;gclid=Cj0KCQjws536BRDTARIsANeUZ5-MMoWaxFtbPmanvHsTR7uVjRNub-5A28YSMcfgksLghKp3EtNSANkaAg1xEALw_wcB (Zapier) https://feedly.com/i/welcome (Feedly) Get in touch with Mark: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk (Mark’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  ed94c67d-b56e-4a70-8ab3-658f7f2ecab3 https://horizencapital.com/saas-district/36-how-to-source-high-quality-leads-who-are-more-likely-to-convert-in-the-b2b-saas-industry-with-mark-colgan Thu, 27 Aug 2020 10:00:00 +0000 2458 false full #35 How to Become a Thought Leader Through Consistent Content Marketing for your SaaS with Tristan Pelligrino 35 1 Akeel Jabber | Horizen Capital This podcast is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity wireframing tool. If you want to say hi to the good people at Balsamiq, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/). On that page, you can also find a promo code (SaaSDistrict) for our audience to try out Balsamiq for 90 days absolutely free. Tristan Pelligrino is the Co-Founder of Motion where he helps tech companies get noticed, engage their prospects, and become thought leaders. Early on in his consulting career, Tristan worked for firms such as Oracle and IBM and learned how challenging it is to articulate the value of technology. While working towards his MBA in Marketing, Tristan launched a video production company that he ended up getting on the Inc. 5000 list before selling his stake to his business partner. Now, Tristan is able to combine his firsthand experience in technology with his marketing expertise in order to help tech companies develop amazing visual content, position themselves as the choice in their industry, and ultimately, show the world their value. Tristan also co-hosts a B2B tech marketing podcast, Tech Qualified, where he interviews industry leaders to uncover what is working in the world of B2B technology marketing. During this interview we cover: 00:00 - Try Out Balsamiq for 90 Days Absolutely free (A Word From the Sponsor) 01:35 - Intro 03:05 - Start with a Podcast or Video Series to Get Better Consistent Results in Your Content Creation Strategy 06:33 - Establishing your Expectations Upfront and Baseline When Determining your Content Marketing ROI 11:05 - Why to set The Audiovisual Channel as Your Main for a Solid Marketing Strategy 13:15 - Should all SaaS Startups Launch a Podcast or Video Series? 15:56 - How to Get the Most Out of Your Podcast Interviews and Guests 20:12 - How to Ensure the Content you Produce Reach, Engages and Converts to the Right Audience, at Scale. 29:27 - Establishing and Finding Credibility and Authority, Voicing the Content and Standing Out for the Audience's Attention 31:01 - A Good Marketing Budget Balance (Organic and Paid) 33:06 - Recommendations for a Content Creation Cadence and Publication Timing 35:02 - Podcasts for B2B to Check Out 36:57 - Outro Mentions: https://www.startupsfortherestofus.com/ (Startups For The Rest Of Us) https://www.indiehackers.com/podcast (Indie Hackers) People: https://www.linkedin.com/in/justinwelsh/ (Justin Welsh) Companies: https://motionagency.io/ (motionagency.io) https://www.socialpilot.co/ (Social Pilot) Get in touch with Tristan: https://www.linkedin.com/in/tristanpelligrino/ (Tristan's Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) This podcast is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone&#39;s favorite low-fidelity wireframing tool. If you want to say hi to the good people at Balsamiq, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/). On that page, you can also find a promo code (SaaSDistrict) for our audience to try out Balsamiq for 90 days absolutely free.  Tristan Pelligrino is the Co-Founder of Motion where he helps tech companies get noticed, engage their prospects, and become thought leaders. Early on in his consulting career, Tristan worked for firms such as Oracle and IBM and learned how challenging it is to articulate the value of technology. While working towards his MBA in Marketing, Tristan launched a video production company that he ended up getting on the Inc. 5000 list before selling his stake to his business partner. Now, Tristan is able to combine his firsthand experience in technology with his marketing expertise in order to help tech companies develop amazing visual content, position themselves as the choice in their industry, and ultimately, show the world their value. Tristan also co-hosts a B2B tech marketing podcast, Tech Qualified, where he interviews industry leaders to uncover what is working in the world of B2B technology marketing. During this interview we cover: 00:00 - Try Out Balsamiq for 90 Days Absolutely free (A Word From the Sponsor) 01:35 - Intro  03:05 - Start with a Podcast or Video Series to Get Better Consistent Results in Your Content Creation Strategy  06:33 - Establishing your Expectations Upfront and Baseline When Determining your Content Marketing ROI 11:05 - Why to set The Audiovisual Channel as Your Main for a Solid Marketing Strategy 13:15 - Should all SaaS Startups Launch a Podcast or Video Series?  15:56 - How to Get the Most Out of Your Podcast Interviews and Guests 20:12 - How to Ensure the Content you Produce Reach, Engages &amp; Converts to the Right Audience, at Scale. 29:27 - Establishing &amp; Finding Credibility &amp; Authority, Voicing the Content &amp; Standing Out for the Audience&#39;s Attention 31:01 - A Good Marketing Budget Balance (Organic &amp; Paid) 33:06 - Recommendations for a Content Creation Cadence and Publication Timing  35:02 - Podcasts for B2B to Check Out 36:57 - Outro Mentions: https://www.startupsfortherestofus.com/ (Startups For The Rest Of Us) https://www.indiehackers.com/podcast (Indie Hackers) People: https://www.linkedin.com/in/justinwelsh/ (Justin Welsh) Companies: https://motionagency.io/ (motionagency.io) https://www.socialpilot.co/ (Social Pilot) Get in touch with Tristan: https://www.linkedin.com/in/tristanpelligrino/ (Tristan&#39;s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) 96a1e312-055e-4c64-a311-0e0279f57096 https://horizencapital.com/saas-district/35-how-to-become-a-thought-leader-through-consistent-content-marketing-for-your-saas-with-tristan-pelligrino Tue, 25 Aug 2020 10:00:00 +0000 2315 false full #34 How to Find your Economic Moat in a Competitive SaaS market with Jeroen Corthout 34 1 Akeel Jabber | Horizen Capital Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and Entrepreneur.com, and has been named as one of the top CRMs on both Product Hunt and AppSumo. Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and China. Some of his work and expertise were focused on multichannel promotion, diverse multichannel campaigns, mobile sales apps, multichannel mix assessments, strategic consulting projects, mobile strategy workshops to digital benchmarks, competitive analysis, innovation workshops and many more. During this interview we cover: 00:00 - Intro 01:20 - Building a Sales Platform For Salesforce 07:30 - The Need For a New CRM Over the Other 600+ Options 09:40 - Why You Should Start Using a CRM 11:55 - What Analytics Data is Most Useful for Your SaaS Sales/Marketing Team 14:46 - Getting The First 100 Customers 17:45 - How to Effectively Take Advantage of Launching With ProductHunt and Appsumo 19:46 - Salesflare User Acquisition, Content Marketing Strategy and What hasn’t Worked 25:40 - The Founder Coffee Podcast 27:10 - Habits Over Goals For Self Improvement and Business Growth 30:26 - $1MM in External Funding and Next Milestones For Salesflare 32:49 - Outro Get 25% off For 3 Months for Your New B2B CRM Salesflare with the Code: SaaSDistrict Less Work, More Sales Mentions: https://blog.salesflare.com/startup-first-100-customers (6 foolproof ways to get your startup its first 100 customers) Terms: https://www.salesforce.com/crm/what-is-crm/ (CRM) https://blog.hubspot.com/sales/sales-cycle (Sales Cycle) Companies: https://www.producthunt.com/ (ProductHunt) https://appsumo.com/ (Appsumo) https://www.salesforce.com/ (Salesforce) https://try.airtable.com/creativeteams?utm_source=googleandutm_medium=cpcandutm_campaign=airtable_deskdisc_topothercountriesandutm_term=airtableandutm_content=420425245164andutm_extra2=andutm_extra4=gandcampaignid=9469372517andadgroupid=97693648793andfeeditemid=andtargetid=kwd-98523555182andloc_physical_ms=1010079andmatchtype=eandnetwork=ganddevice=canddevicemodel=andgclid=CjwKCAjwm_P5BRAhEiwAwRzSOztgP0IRtlqDg1SykyKjHjr8A5W6VFMrEPFGOAQ4rZhqTyZmkS2b1hoCHl0QAvD_BwEandcreative=420425245164andkeyword=airtableandplacement=andtarget=andadposition=andr=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbQ%3D%3D (Airtable) https://www.notion.so/ (Notion) https://trello.com/ (Trello) Get in touch with Jeroen: https://www.linkedin.com/in/jeroencorthout/?originalSubdomain=be (Jeroen’s Linkedin) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and Entrepreneur.com, and has been named as one of the top CRMs on both Product Hunt and AppSumo. Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and China. Some of his work and expertise were focused on multichannel promotion, diverse multichannel campaigns, mobile sales apps, multichannel mix assessments, strategic consulting projects, mobile strategy workshops to digital benchmarks, competitive analysis, innovation workshops and many more. During this interview we cover: 00:00 - Intro 01:20 - Building a Sales Platform For Salesforce  07:30 - The Need For a New CRM Over the Other 600+ Options 09:40 - Why You Should Start Using a CRM 11:55 - What Analytics Data is Most Useful for Your SaaS Sales/Marketing Team 14:46 - Getting The First 100 Customers  17:45 - How to Effectively Take Advantage of Launching With ProductHunt &amp; Appsumo 19:46 - Salesflare User Acquisition, Content Marketing Strategy &amp; What hasn’t Worked 25:40 - The Founder Coffee Podcast  27:10 - Habits Over Goals For Self Improvement &amp; Business Growth 30:26 - $1MM in External Funding &amp; Next Milestones For Salesflare  32:49 - Outro Get 25% off For 3 Months for Your New B2B CRM Salesflare with the Code: SaaSDistrict Less Work, More Sales Mentions: https://blog.salesflare.com/startup-first-100-customers (6 foolproof ways to get your startup its first 100 customers) Terms: https://www.salesforce.com/crm/what-is-crm/ (CRM) https://blog.hubspot.com/sales/sales-cycle (Sales Cycle) Companies: https://www.producthunt.com/ (ProductHunt) https://appsumo.com/ (Appsumo) https://www.salesforce.com/ (Salesforce) https://try.airtable.com/creativeteams?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=airtable_deskdisc_topothercountries&amp;utm_term=airtable&amp;utm_content=420425245164&amp;utm_extra2=&amp;utm_extra4=g&amp;campaignid=9469372517&amp;adgroupid=97693648793&amp;feeditemid=&amp;targetid=kwd-98523555182&amp;loc_physical_ms=1010079&amp;matchtype=e&amp;network=g&amp;device=c&amp;devicemodel=&amp;gclid=CjwKCAjwm_P5BRAhEiwAwRzSOztgP0IRtlqDg1SykyKjHjr8A5W6VFMrEPFGOAQ4rZhqTyZmkS2b1hoCHl0QAvD_BwE&amp;creative=420425245164&amp;keyword=airtable&amp;placement=&amp;target=&amp;adposition=&amp;r=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbQ%3D%3D (Airtable) https://www.notion.so/ (Notion) https://trello.com/ (Trello) Get in touch with Jeroen: https://www.linkedin.com/in/jeroencorthout/?originalSubdomain=be (Jeroen’s Linkedin) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) 53834305-25fc-4866-9810-c9dafe21ab05 https://horizencapital.com/saas-district/33-how-to-find-your-economic-moat-in-a-competitive-saas-market Thu, 20 Aug 2020 10:00:00 +0000 2076 false full #33 How to Implement Performance Management in Your SaaS Organization with Denis Coleman 33 1 Akeel Jabber | Horizen Capital Denis started his career as a qualified CIMA Accountant, working for US multinationals located in Ireland, Eastern Europe and the US. It was after two and a half years of researching management practices, the behavioural science and the competitive landscape which led to WorkCompass being founded. Denis Coleman is the CEO of WorkCompass, a performance management software designed to help organizations to manage their talent through ongoing performance check-ins, The company's software uses artificial intelligence to improve performance appraisal, revenue growth, customer reviews, and domain influence, enabling organizations to set goals for the employees, monitor their progress and give feedback. During this interview we cover: 00:00 - Intro 01:21 - Getting the Best Out of Your Team and Teaching Grit 07:47 - Why is Performance Management Important and at What Point Should you Consider Using It? 14:12 - How WorkCompass Assess the performance and Team Management 15:50 - Why the the SaaS Industry is Still Using The Traditional Performance Appraisal Process 17:40 - Recommendations to Implement an Efficient Performance Appraisal System (Employees Feeling Helped not Policed) 24:41 - Leveraging AI, ML (machine learning) and NPL (Natural Language Processing) to assess the business outcomes 31:47 - Recommendations On Improving Employee Onboarding 33:48 - What to Look For When Hiring and Screening Top Performers 39:22 - Why Your Sales Process should be Your Star Performer 42:52 - Outro Mentions: https://thesiliconreview.com/ (Silicon Review) https://www.ionos.com/startupguide/productivity/sandwich-method/ (The Sandwich Method ) https://en.wikipedia.org/wiki/Illusory_superiority (Illusory Superiority) Quotes: “Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard” Peter F. Drucker. Terms: https://hr.berkeley.edu/hr-network/central-guide-managing-hr/managing-hr/managing-successfully/performance-management/concepts (Performance Management ) People: https://es.wikipedia.org/wiki/Peter_F._Drucker (Peter Drucker) Books: https://en.wikipedia.org/wiki/The_Challenger_Sale (The Challenger Sale) Companies: https://www.workcompass.com/about-workcompass/ (WorkCompass) Get in touch with Denis: https://www.linkedin.com/in/denis-coleman-735a6261/ (Denis’s LinkedIn) https://www.linkedin.com/in/denis-coleman-735a6261/ (https) Desnis@workcompass.com Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.facebook.com/HorizenCapitalOfficial/ (https://www.facebook.com/HorizenCapitalOfficial/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) Denis started his career as a qualified CIMA Accountant, working for US multinationals located in Ireland, Eastern Europe and the US.  It was after two and a half years of researching management practices, the behavioural science and the competitive landscape which led to WorkCompass being founded. Denis Coleman is the CEO of WorkCompass, a performance management software designed to help organizations to manage their talent through ongoing performance check-ins, The company&#39;s software uses artificial intelligence to improve performance appraisal, revenue growth, customer reviews, and domain influence, enabling organizations to set goals for the employees, monitor their progress and give feedback. During this interview we cover: 00:00 - Intro 01:21 -  Getting the Best Out of Your Team &amp; Teaching Grit 07:47 - Why is Performance Management Important &amp; at What Point Should you Consider Using It? 14:12 - How WorkCompass Assess the performance &amp; Team Management  15:50 - Why the  the SaaS Industry is Still Using The Traditional Performance Appraisal Process 17:40 - Recommendations to Implement an Efficient Performance Appraisal System (Employees Feeling Helped not Policed) 24:41 - Leveraging AI, ML (machine learning) and NPL (Natural Language Processing) to assess the business outcomes 31:47  - Recommendations On Improving Employee Onboarding 33:48 - What to Look For When Hiring &amp; Screening Top Performers 39:22 - Why Your Sales Process should be Your Star Performer 42:52 - Outro Mentions: https://thesiliconreview.com/ (Silicon Review) https://www.ionos.com/startupguide/productivity/sandwich-method/ (The Sandwich Method ) https://en.wikipedia.org/wiki/Illusory_superiority (Illusory Superiority) Quotes: “Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard” Peter F. Drucker. Terms: https://hr.berkeley.edu/hr-network/central-guide-managing-hr/managing-hr/managing-successfully/performance-management/concepts (Performance Management ) People: https://es.wikipedia.org/wiki/Peter_F._Drucker (Peter Drucker) Books: https://en.wikipedia.org/wiki/The_Challenger_Sale (The Challenger Sale) Companies: https://www.workcompass.com/about-workcompass/ (WorkCompass) Get in touch with Denis: https://www.linkedin.com/in/denis-coleman-735a6261/ (Denis’s LinkedIn) https://www.linkedin.com/in/denis-coleman-735a6261/ (https) Desnis@workcompass.com Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.facebook.com/HorizenCapitalOfficial/ (https://www.facebook.com/HorizenCapitalOfficial/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions) 394b7cf7-bbbf-4841-8507-382923b3d096 https://horizencapital.com/saas-district/32-how-to-implement-performance-management-in-your-saas-organization-with-denis-coleman Tue, 18 Aug 2020 10:00:00 +0000 2709 false full #32 An Unusual Round of Founding & Unusual Times to Launch a Startup with Rand Fishkin 32 1 Akeel Jabber | Horizen Capital Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. During this interview we cover: 00:00 - Intro 00:58: - Stepping down as Moz CEO, was the right decision? 03:14 - An Unusual $1.3M Round of Funding and Avoiding the Plague 10:00 - Why Raising Capital VS Bootstrapping 13:16 - Get Richer, die Trying and the Genetic Lottery 17:50 - An Unusual Time to Launch and Was it the Right Decision? 21:02 - Where to Focus your Marketing Efforts and Rand Best Practices 33:58 - Why Podcasting and Episodic Content are a Powerful Tool to Build Connections 39:08 - How to Leverage SEO in 2020 46:10 - What’s Rand a Lifer Of? 47:20 - A Question For Rand Fishkin from Eric Vardon 49:04 Outro Mentions: https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing) Terms: People: https://www.linkedin.com/in/caseyhen/ (Casey Henry) https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel) https://www.youtube.com/watch?v=wvtiKozNgZIandt=26s (Eric Vardon) Books: https://sparktoro.com/book (Lost and Founder) https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework ) Companies: https://moz.com (Moz) https://morphio.ai/about-morphio/ (Morphio.io) https://sparktoro.com (SparkToro) Get in touch with Rand: https://www.linkedin.com/in/randfishkin/ (Rand’s Linkedin) https://twitter.com/randfish?lang=es (Rand’s Twitter) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Akeel's Twitter) https://linkedin.com/in/akeel-jabbar (Akeel's LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions ) Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer&#39;s fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. During this interview we cover: 00:00 - Intro 00:58: - Stepping down as Moz CEO, was the right decision? 03:14 - An Unusual $1.3M Round of Funding &amp; Avoiding the Plague 10:00 - Why Raising Capital VS Bootstrapping 13:16  - Get Richer, die Trying &amp; the Genetic Lottery  17:50 - An Unusual Time to Launch &amp; Was it the Right Decision? 21:02 - Where to Focus your Marketing Efforts &amp; Rand Best Practices 33:58  - Why Podcasting &amp; Episodic Content are a Powerful Tool to Build Connections  39:08 - How to Leverage SEO in 2020  46:10 - What’s Rand a Lifer Of? 47:20  - A Question For Rand Fishkin from Eric Vardon 49:04 Outro Mentions: https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing) Terms: People: https://www.linkedin.com/in/caseyhen/ (Casey Henry) https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel) https://www.youtube.com/watch?v=wvtiKozNgZI&amp;t=26s (Eric Vardon) Books: https://sparktoro.com/book (Lost and Founder) https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework ) Companies: https://moz.com (Moz)  https://morphio.ai/about-morphio/ (Morphio.io) https://sparktoro.com (SparkToro) Get in touch with Rand: https://www.linkedin.com/in/randfishkin/ (Rand’s Linkedin) https://twitter.com/randfish?lang=es (Rand’s Twitter) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Akeel&#39;s Twitter) https://linkedin.com/in/akeel-jabbar (Akeel&#39;s LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions ) eed2106d-3654-4ed7-9ebe-97b51b7dab8d https://horizencapital.com/saas-district/32-an-unusual-round-of-founding-unusual-times-to-launch-a-startup-with-rand-fishkin Thu, 13 Aug 2020 10:00:00 +0000 3025 false full #31 Current SaaS Acquisition Environment Post COVID-19 with Andrew Gazdecki 31 1 Akeel Jabber | Horizen Capital Andrew Gazdecki is a storyteller and has been an entrepreneur for a very long time, he started his first company, Bizness Apps, while still in college, which was an affordable mobile app development platform for small businesses, and initially, raised around $100,000 in funding. By the time Bizness Apps was acquired by private equity firm Think3, they had grown to $10M in annual recurring revenue, operating in 40 countries, and employing over 100 people. His second business, Altcoin.io, was a decentralized exchange (DEX) for trading digital assets, by trading on their decentralized, non-custodial platform, traders could protect their assets. Altcoin.io became a champion of security in a market dominated by custodial platforms that put users’ funds at risk. By challenging the status quo, they were defending the rights of traders everywhere – a story that their prospects loved. This eventually led the company to be acquired by global investment firm BnkToTheFuture. During this interview we cover: 01:54 - How Andrew, as a College Student, Built BiznessApss in 2010 13:28 - At $10 MMin ARR, Was Exiting the Right Decision? 23:12 - Building Microaquire and Current Vision 32:43 - Streamlining the Sales Process of a SaaS company 37:31 - What's more important, the content you publish or where you publish it? 45:42 - Long-Term Strategies in the Market for Buyers and Sellers on the Post-Covid Environment 49:16 - What has Changed on Acquisition Deals, and Some Trends As Startups Emerge from Lockdowns 50:46 - Valuations that Sell Quickly in 2020 and Comparison from 2019 52:22 - How Does the Rest of 2020 Looks like for Andrew Gazdecki 58:44 - Outro Mentions: https://www.youtube.com/watch?v=CzYW2keKyhU (SaaS Deal or Bust) Terms: SMBs https://www.forbes.com/#492deacb2254 (Forbes) https://www.entrepreneur.com/magazine (Entrepreneur Magazine) People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) https://www.linkedin.com/in/machaalani/?originalSubdomain=au (Eddie Maachalani) Companies: https://www.wix.com (Wix) https://www.weebly.com (Weebly) https://techcrunch.com (TechCrunch) Biznessapps https://www.g2.com/ (G2) Get in touch with Andrew: https://www.linkedin.com/in/agazdecki/ (Andrew’s Linkedin) https://twitter.com/agazdecki?lang=es (Andrew’s Twitter) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Andrew Gazdecki is a storyteller and has been an entrepreneur for a very long time, he started his first company, Bizness Apps, while still in college, which was an affordable mobile app development platform for small businesses, and initially, raised around $100,000 in funding. By the time Bizness Apps was acquired by private equity firm Think3, they had grown to $10M in annual recurring revenue, operating in 40 countries, and employing over 100 people. His second business, Altcoin.io, was a decentralized exchange (DEX) for trading digital assets, by trading on their decentralized, non-custodial platform, traders could protect their assets. Altcoin.io became a champion of security in a market dominated by custodial platforms that put users’ funds at risk. By challenging the status quo, they were defending the rights of traders everywhere – a story that their prospects loved. This eventually led the company to be acquired by global investment firm BnkToTheFuture. During this interview we cover: 01:54 - How Andrew, as a College Student, Built BiznessApss in 2010 13:28 - At $10 MMin ARR, Was Exiting the Right Decision? 23:12 - Building Microaquire &amp; Current Vision 32:43 - Streamlining the Sales Process of a SaaS company 37:31 - What&#39;s more important, the content you publish or where you publish it? 45:42 - Long-Term Strategies in the Market for Buyers &amp; Sellers on the Post-Covid Environment 49:16 - What has Changed on Acquisition Deals, &amp; Some Trends As Startups Emerge from Lockdowns 50:46 - Valuations that Sell Quickly in 2020 and Comparison from 2019 52:22 - How Does the Rest of 2020 Looks like for Andrew Gazdecki 58:44 - Outro Mentions: https://www.youtube.com/watch?v=CzYW2keKyhU (SaaS Deal or Bust) Terms: SMBs https://www.forbes.com/#492deacb2254 (Forbes) https://www.entrepreneur.com/magazine (Entrepreneur Magazine) People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) https://www.linkedin.com/in/machaalani/?originalSubdomain=au (Eddie Maachalani) Companies: https://www.wix.com (Wix) https://www.weebly.com (Weebly) https://techcrunch.com (TechCrunch) Biznessapps https://www.g2.com/ (G2) Get in touch with Andrew: https://www.linkedin.com/in/agazdecki/ (Andrew’s Linkedin) https://twitter.com/agazdecki?lang=es (Andrew’s Twitter) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) e315a4a5-031f-4032-8abd-f1f71e47ef8c https://horizencapital.com/saas-district/31-current-saas-acquisition-environment-post-covid-19-with-andrew-gazdecki Tue, 11 Aug 2020 10:00:00 +0000 3603 false full #30 How You Can Start Implementing AI in Your Marketing Campaigns With Eric Vardon 30 1 Akeel Jabber | Horizen Capital Eric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, fashion, technology, and digital industries. Eric’s broad areas of expertise include brand development, digital strategy, entrepreneurship, leadership, and growth. Most notably, Eric is the Co-Founder of Arcane, a digital marketing and advertising agency, where, under Eric’s leadership, Arcane grew from zero to $15M in just six years. Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on his current game-changing machine-learning and AI tech venture called Morphio. Morphio is an AI-driven anomaly platform built for advanced marketers described as the first marketing security software, where it integrates your marketing data in one platform and delivers insights from landing page health, marketing and AI anomalies, segmentation, budget recommendations and many other marketing and analytics anomalies. During this interview we cover: From $0 in a Basement to $15M and a 4,000 sq ft Building Stepping Down as a Startup CEO and Building Morphio Decision to Raise $1M Seed Round in Canada “Spend the Money Like You Don’t Have It” and Other Growth Strategies Lessons From Tests and Growth Hacking With Morphio and Past Ventures What Makes Morphio a Different and Unique AI Marketing Tool How Morphio Ensures You Have Both Quantity and Quality of the Data Used for the Analytics How Marketers and Founders Should Consider Using AI In Their Plans or Budgets Full AI for the Future or Predictive+Human Decision making/judgement? The Future of Marketing for the Next CMOs A question For Rand Fishkin and Lessons from his Book Mentions: Terms: https://nrc.canada.ca/en/support-technology-innovation/nrc-irap-innovation-assistance-program-iap (IRAP) People: https://www.linkedin.com/in/john-d-orsay-901a206/?originalSubdomain=ca (John D’orsay) https://www.youtube.com/watch?v=Kn2uikDO8Ng (Jeff Epstein Episode) https://www.linkedin.com/in/nima-mirbakhsh-phd-4172ba5a/?originalSubdomain=ca (Nima Mirbakhsh) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) Books: https://sparktoro.com/book (Lost and Founder) Companies: https://www.g2.com/ (G2) Get in touch with Eric: https://www.linkedin.com/in/ericvardon/?originalSubdomain=ca (Eric’s LinkedIn Profile) https://twitter.com/_emv (Eric’s Twitter) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 https://linkedin.com/in/akeel-jabbar (LinkedIn) 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions) Eric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, fashion, technology, and digital industries. Eric’s broad areas of expertise include brand development, digital strategy, entrepreneurship, leadership, and growth. Most notably, Eric is the Co-Founder of Arcane, a digital marketing and advertising agency, where, under Eric’s leadership, Arcane grew from zero to $15M in just six years.  Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on his current game-changing machine-learning and AI tech venture called Morphio. Morphio is an AI-driven anomaly platform built for advanced marketers described as the first marketing security software, where it integrates your marketing data in one platform and delivers insights from landing page health, marketing &amp; AI anomalies, segmentation, budget recommendations &amp; many other marketing and analytics anomalies. During this interview we cover: From $0 in a Basement to $15M &amp; a 4,000 sq ft Building Stepping Down as a Startup CEO &amp; Building Morphio Decision to Raise $1M Seed Round in Canada “Spend the Money Like You Don’t Have It” &amp; Other Growth Strategies  Lessons From Tests &amp; Growth Hacking With Morphio &amp; Past Ventures What Makes Morphio a Different &amp; Unique AI Marketing Tool How Morphio Ensures You Have Both Quantity &amp; Quality of the Data Used for the Analytics How Marketers &amp; Founders Should Consider Using AI In Their Plans or Budgets Full AI for the Future or Predictive+Human Decision making/judgement? The Future of Marketing for the Next CMOs A question For Rand Fishkin &amp; Lessons from his Book Mentions: Terms: https://nrc.canada.ca/en/support-technology-innovation/nrc-irap-innovation-assistance-program-iap (IRAP) People: https://www.linkedin.com/in/john-d-orsay-901a206/?originalSubdomain=ca (John D’orsay) https://www.youtube.com/watch?v=Kn2uikDO8Ng (Jeff Epstein Episode) https://www.linkedin.com/in/nima-mirbakhsh-phd-4172ba5a/?originalSubdomain=ca (Nima Mirbakhsh) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) Books: https://sparktoro.com/book (Lost &amp; Founder) Companies: https://www.g2.com/ (G2) Get in touch with Eric: https://www.linkedin.com/in/ericvardon/?originalSubdomain=ca (Eric’s LinkedIn Profile) https://twitter.com/_emv (Eric’s Twitter)   Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 https://linkedin.com/in/akeel-jabbar (LinkedIn) 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions) 8a3e5e06-5dae-4ef6-b1c3-49589c1e5801 https://horizencapital.com/saas-district/how-you-can-start-implementing-ai-in-your-marketing-campaigns-with-eric-vardon Fri, 07 Aug 2020 10:00:00 +0000 2196 false full #29 The Current VC Seed Stage Investment Market & Some Key Metrics to Pay Attention Post-COVID for SaaS Founders With Cindy Padnos 29 1 Akeel Jabber | Horizen Capital Cindy Padnos is an innovator and an advocate for all things entrepreneurial. She is a founder (both of a VC-backed tech startup and a VC firm), with a passion for enabling experimentation that can lead to the discovery of new business models and unique points of leverage. Cindy bleeds B2B/Enterprise Tech – gaining the moniker “Queen B2B” and a place at the table with the top institutional investors in the category. Cindy has been working with enterprise technology startups for more than 20 years - as a founder, operating executive, adviser, or investor. She founded Illuminate Ventures, a seed and early-stage venture capital firm that invests exclusively in enterprise cloud and mobile software companies. Illuminate seeks entrepreneurs that are "re-inventing the enterprise" with products that deliver dramatic productivity and decision making improvements while leveraging better, faster, cheaper - cloud technologies and innovative business models. Prior to her investing career, Cindy led several successful venture-backed entrepreneurial efforts. She was the founder/CEO of Vivant (now part of Oracle) an early Software as a Service (SaaS) company. She was CEO of Acumen, orchestrating a profitable MandA, and VP Marketing for Scopus, helping position this early CRM company for its successful IPO. Early in her career, Cindy served as a management consultant at Booz Allen and Arthur D Little. Illuminate is particularly interested in companies delivering: - B2B SaaS applications and infrastructure - Application of AI and blockchain technologies to the Enterprise - Enterprise mobile solutions - Predictive and prescriptive analytics that improve business results - Business model innovation enablers - Industrial Internet of Things (IIoT)” Cindy is also an investor at various companies, such as Jacobi, Cafe X Communications, Bedrock Analytics, Peerlyst, ChannelEyes, Pyze Inc., JetStream Software Inc. Influitive, Hoopla Software, Xoupang, Contentstack, BrightEdge, and Allocadia. During this interview we cover: 00:00 - Intro 02:09 - Early SaaS Experience from Raising VC Capital to Acquisition 15:00 - The Decision Behind Illuminate Ventures and Transformation to what it is today (Metrics) 22:21 - Experience and Perspective on the Volatility of Deal Flow Investments with the COVID-19 Pandemic 24:10 The Value of a Dollar and Current Challenges in the COVID-19 Environment 26:18 How Founders Deal with the Slow Down in Decision to Buy or Renew Software from Customers and Some Strategies for the New Normal 31:34 What Illuminate Ventures Share with Startups Beyond Capital Support 38:46 What is a Founder Heroic and Why Any Founder Should Aim to Become One 40:54 Cindy’s Winner Startup Criteria for Investing 42:29 Cindy’s Turn Down Startup Criteria for not Investing Mentions Terms: - https://www.techopedia.com/definition/9339/shelfware (Shelfware) - https://www.investopedia.com/terms/r/rrsp.asp (RRSP) People: - http://www.illuminate.com/employees/jennifer-savage/ (Jennifer Savage) - https://www.linkedin.com/in/ken-goldman-552a472/ (Ken Goldman) - https://es.wikipedia.org/wiki/Michael_Stonebraker (Michael Stonebraker) - https://www.linkedin.com/in/christophercabrera/ (Chris Cabrera) - https://www.youtube.com/watch?v=I9M_zqZgmFk (Gary Swart) "The future of work Ep." Companies: - http://www.illuminate.com/ (Illuminate VC) - Vivant Corp. - https://aws.amazon.com (AWS) - https://www.oracle.com/assets/technology-price-list-070617.pdf (Oracle) - https://cloud.google.com/products (Google) - https://azure.microsoft.com/en-us/ (Azure) - https://es.wikipedia.org/wiki/PeopleSoft (People Soft ) - https://www.sap.com/trends/cloud-solutions/saas.html (SAP) - Evolve - http://www.expressventures.com (Express Ventures) - https://www.ariba.com (Ariba) - http://xactlycorp.com (Xactly) - https://www.vistaequitypartners.com (Vista) - https://www.brightedge.com/glossary/world-search-engines (BrightEdge) -... Cindy Padnos is an innovator and an advocate for all things entrepreneurial. She is a founder (both of a VC-backed tech startup and a VC firm), with a passion for enabling experimentation that can lead to the discovery of new business models and unique points of leverage. Cindy bleeds B2B/Enterprise Tech – gaining the moniker “Queen B2B” and a place at the table with the top institutional investors in the category. Cindy has been working with enterprise technology startups for more than 20 years - as a founder, operating executive, adviser, or investor. She founded Illuminate Ventures, a seed and early-stage venture capital firm that invests exclusively in enterprise cloud and mobile software companies. Illuminate seeks entrepreneurs that are &#34;re-inventing the enterprise&#34; with products that deliver dramatic productivity and decision making improvements while leveraging better, faster, cheaper - cloud technologies and innovative business models. Prior to her investing career, Cindy led several successful venture-backed entrepreneurial efforts. She was the founder/CEO of Vivant (now part of Oracle) an early Software as a Service (SaaS) company. She was CEO of Acumen, orchestrating a profitable M&amp;A, and VP Marketing for Scopus, helping position this early CRM company for its successful IPO. Early in her career, Cindy served as a management consultant at Booz Allen and Arthur D Little. Illuminate is particularly interested in companies delivering: - B2B SaaS applications and infrastructure - Application of AI and blockchain technologies to the Enterprise - Enterprise mobile solutions - Predictive and prescriptive analytics that improve business results - Business model innovation enablers - Industrial Internet of Things (IIoT)” Cindy is also an investor at various companies, such as Jacobi, Cafe X Communications, Bedrock Analytics, Peerlyst, ChannelEyes, Pyze Inc., JetStream Software Inc. Influitive, Hoopla Software, Xoupang, Contentstack, BrightEdge, and Allocadia. During this interview we cover: 00:00 - Intro 02:09 - Early SaaS Experience from Raising VC Capital to Acquisition 15:00 - The Decision Behind Illuminate Ventures and Transformation to what it is today (Metrics) 22:21 - Experience &amp; Perspective on the Volatility of Deal Flow Investments with the COVID-19 Pandemic 24:10 The Value of a Dollar &amp; Current Challenges in the COVID-19 Environment 26:18 How Founders Deal with the Slow Down in Decision to Buy or Renew Software from Customers and Some Strategies for the New Normal 31:34 What Illuminate Ventures Share with Startups Beyond Capital Support 38:46 What is a Founder Heroic &amp; Why Any Founder Should Aim to Become One 40:54 Cindy’s Winner Startup Criteria for Investing 42:29 Cindy’s Turn Down Startup Criteria for not Investing Mentions Terms: - https://www.techopedia.com/definition/9339/shelfware (Shelfware) - https://www.investopedia.com/terms/r/rrsp.asp (RRSP) People: - http://www.illuminate.com/employees/jennifer-savage/ (Jennifer Savage) - https://www.linkedin.com/in/ken-goldman-552a472/ (Ken Goldman) - https://es.wikipedia.org/wiki/Michael_Stonebraker (Michael Stonebraker) - https://www.linkedin.com/in/christophercabrera/ (Chris Cabrera) - https://www.youtube.com/watch?v=I9M_zqZgmFk (Gary Swart) &#34;The future of work Ep.&#34; Companies: - http://www.illuminate.com/ (Illuminate VC) - Vivant Corp. - https://aws.amazon.com (AWS) - https://www.oracle.com/assets/technology-price-list-070617.pdf (Oracle) - https://cloud.google.com/products (Google) - https://azure.microsoft.com/en-us/ (Azure) - https://es.wikipedia.org/wiki/PeopleSoft (People Soft ) - https://www.sap.com/trends/cloud-solutions/saas.html (SAP) - Evolve - http://www.expressventures.com (Express Ventures) - https://www.ariba.com (Ariba) - http://xactlycorp.com (Xactly) - https://www.vistaequitypartners.com (Vista) - https://www.brightedge.com/glossary/world-search-engines (BrightEdge) -... 34b025b1-2f25-41b2-a82c-622944e6823c https://horizencapital.com/saas-district/29-vc-current-perspective-and-metrics-post-covid-for-saas-founders-with-cindy-padnos Wed, 05 Aug 2020 10:00:00 +0000 2947 false full #28 Top Challenges that Cost SaaS Startups $100k+ Each Year & How to Avoid Them with Marketing Innovation with Oren Greenberg 28 1 Akeel Jabber | Horizen Capital Oren Greenberg is the founder of Kurve - a modular growth marketing consultancy with experience of helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing, his impressive track record of results include; managing over £10M marketing budgets, juggling paid search campaigns with over 13.7 million key phrases, organic traffic growth from 2.3M a month to 3.1M a month for a single client, scaling paid search delivery by 139% to 12,600 B2B clients. Oren’s highly regarded digital strategy and commercial expertise have been instrumental in the growth of client brands including Investec Bank, Peakon, Wonga, Wink Bingo, Nutmeg, Funding Circle and he has been featured in The Telegraph, Social Media Examiner, forbes, virgin entrepreneur, the guardian, and the HubSpot blog, and nonetheless he’s also an instructor on Skillshare and Jolt. During this interview we cover: How to communicate effectively and convince the board to invest in your marketing strategy Best Framework and Channels for SaaS Businesses and Best Content Creation-Promotion Ratio Hiring the On-Demand Marketing Department What to Value about Seniority VS Young Talent How to Decide which Channels to Focus Budget for your B2B SaaS Company How to Go From 0 to 500 leads a day The Right Touch Point Strategy to increase your ROI Why Use Personalized Videos in your B2B outreach Efforts The Importance of Choosing the Right Tech Stack Links : https://kurve.co.uk/ (Kurve) Get in touch with Oren: https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren’s Linkedin ) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) IG: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 LinkedIn 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions) Oren Greenberg is the founder of Kurve - a modular growth marketing consultancy with experience of helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing, his impressive track record of results include; managing over £10M marketing budgets, juggling paid search campaigns with over 13.7 million key phrases, organic traffic growth from 2.3M a month to 3.1M a month for a single client, scaling paid search delivery by 139% to 12,600 B2B clients. Oren’s highly regarded digital strategy and commercial expertise have been instrumental in the growth of client brands including Investec Bank, Peakon, Wonga, Wink Bingo, Nutmeg, Funding Circle and he has been featured in The Telegraph, Social Media Examiner, forbes, virgin entrepreneur, the guardian, and the HubSpot blog, and nonetheless he’s also  an instructor on Skillshare and Jolt. During this interview we cover: How to communicate effectively and convince the board to invest in your marketing strategy Best Framework and Channels for SaaS Businesses &amp; Best Content Creation-Promotion Ratio Hiring the On-Demand Marketing Department What to  Value about Seniority VS Young Talent  How to Decide which Channels to Focus Budget for your B2B SaaS Company How to Go From 0 to 500 leads a day The Right Touch Point Strategy to increase your ROI  Why Use Personalized Videos in your B2B outreach Efforts  The Importance of Choosing the Right Tech Stack Links : https://kurve.co.uk/ (Kurve) Get in touch with Oren: https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren’s Linkedin ) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) IG: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 LinkedIn 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions) 1d4ea538-250b-41cc-bc21-c232350ab782 https://horizencapital.com/saas-district/28-top-challenges-that-cost-saas-startups-100k-each-year-how-to-avoid-them-with-marketing-innovation-with-oren-greenberg Fri, 31 Jul 2020 10:00:00 +0000 2441 false full # 27 How to Perfect the Onboarding Process for Improving Customer Experience and Reduce Churn with Jeff Epstein 27 1 Akeel Jabber | Horizen Capital Jeff is an entrepreneur, team-builder, hustler and investor. He is the founder of Onboard.io which is a SaaS made specifically for customer implementation to automate, optimize and create the perfect journey for every customer and enabling companies to manage the perfect onboarding process. Jeff was previously the founder of Ambassador for over 9 years, a referral tracking, attribution and management platform for businesses. Acquired by West Corp. in late 2018 He’s a lifelong entrepreneur, a 2011 NYC TechStar graduate, and is described as one of those rare founders you only read about in books because of his unmatcheable drive to succeed. During this interview we cover: Right Time to Sell, Negotiation Tips and Emotional load when selling your business (selling Ambassador) Most Common Areas where you can Improve Onboarding for your SaaS Business Why you should Invest on Onboarding Practices and Build your Process Why the Customer Success Team should own the Onboarding Process How to Measure ROI on Customer Success How to personalize and Balance the Onboarding Process Proactive VS Reactive For Customer Success Tech Stack Recommendation When to Expect Onboard.io Why the Current Times Represent a Good Opportunity to Launch Links : https://www.onboard.io (Onboard) https://www.getambassador.com/ (Ambassdor ) Mentions: https://www.linkedin.com/in/baranozbek/ (Baran Ozbek) Get in touch with Jeff: https://www.linkedin.com/in/epsteinjeffrey/ (Jeff Epstein) Tag us and follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) LinkedIn http://instagram.com/horizen.capital (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 https://linkedin.com/in/akeel-jabbar (LinkedIn) 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions) Jeff is an entrepreneur, team-builder, hustler &amp; investor. He is the founder of Onboard.io which is a SaaS made specifically for customer implementation to automate, optimize &amp; create the perfect journey for every customer and enabling companies to manage the perfect onboarding process. Jeff was previously the founder of Ambassador for over 9 years, a referral tracking, attribution and management platform for businesses. Acquired by West Corp. in late 2018 He’s a lifelong entrepreneur, a 2011 NYC TechStar graduate, and is described as one of those rare founders you only read about in books because of his unmatcheable drive to succeed. During this interview we cover: Right Time to Sell, Negotiation Tips &amp; Emotional load when selling your business (selling Ambassador) Most Common Areas where you can Improve Onboarding for your SaaS Business Why you should Invest on Onboarding Practices and Build your Process Why the Customer Success Team should own the Onboarding Process How to Measure ROI on Customer Success  How to personalize and Balance the Onboarding Process Proactive VS Reactive For Customer Success Tech Stack Recommendation  When to Expect Onboard.io Why the Current Times Represent a Good Opportunity to Launch Links : https://www.onboard.io (Onboard) https://www.getambassador.com/ (Ambassdor ) Mentions: https://www.linkedin.com/in/baranozbek/ (Baran Ozbek) Get in touch with Jeff: https://www.linkedin.com/in/epsteinjeffrey/ (Jeff Epstein) Tag us &amp; follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) LinkedIn http://instagram.com/horizen.capital (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 https://linkedin.com/in/akeel-jabbar (LinkedIn) 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions)  1de18dce-ab2a-4d77-8b79-4f42d6785f28 https://horizencapital.com/saas-district/-27-how-to-the-perfect-onboarding-process-for-improving-customers-experience-and-reducing-churn-with-jeff-epstein Wed, 29 Jul 2020 10:00:00 +0000 1952 false full #26 Managing Hyper-growth Campaigns and International teams for B2B SaaS Companies with The Chapman Brothers 26 1 Akeel Jabber | Horizen Capital The Chapman Brothers are the Co-Founders of SocialChaps, a Marketing Agency described as a no-nonsense B2B agency focused on growing pioneering businesses by understanding them and working towards their goals. Elliot and his brother Dom, after years of searching for a good marketing agency in the B2B space they decided to roll up their sleeves and founded SocialChaps, after 3 successful years of growth they decided that the systems and processes they put into place are replicable across all types of B2B businesses, which we will discuss today. During this interview we cover: Searching for a Marketing Solution, not finding it and building it yourself Methodologies, Analytics, Software Tools, and Growth Marketing Tactics for B2B Startups How SocialChaps Work With Founders to Ensure they’re actually ready to scale Top rated scalable channels for B2B SaaS companies Dealing With Leads, Sales and business Growth on Hyper-growth Marketing Priorities While on Hyper-Growth VS Normal Growth Step By Step to Generate leads Is There Still Value in Podcasting? Benefits and Challenges When Building and Operating an International Team Tools For Remote and Modern Workflows Links and mentions: https://www.socialchaps.co https://www.socialchaps.co/social-chaps-podcast Get in touch with The Chapman Brothers: https://www.linkedin.com/in/elliotchapman/ (Elliot’s Linkedin) https://www.socialchaps.co/ (Social Chaps website) https://www.linkedin.com/in/dlechapman/?originalSubdomain=uk (Dom’s Linkedin) More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) The Chapman Brothers are the Co-Founders of SocialChaps, a Marketing Agency described as a no-nonsense B2B agency focused on growing pioneering businesses by understanding them and working towards their goals. Elliot and his brother Dom, after years of searching for a good marketing agency in the B2B space they decided to roll up their sleeves and founded SocialChaps, after 3 successful years of growth they decided that the systems &amp; processes they put into place are replicable across all types of B2B businesses, which we will discuss today. During this interview we cover: Searching for a Marketing Solution, not finding it &amp; building it yourself Methodologies, Analytics, Software Tools, &amp; Growth Marketing Tactics for B2B Startups How SocialChaps Work With Founders to Ensure they’re actually ready to scale Top rated scalable channels for B2B SaaS companies Dealing With Leads, Sales &amp; business Growth on Hyper-growth Marketing Priorities While on Hyper-Growth VS Normal Growth Step By Step to Generate leads Is There Still Value in Podcasting? Benefits &amp; Challenges When Building &amp; Operating an International Team Tools For Remote &amp; Modern Workflows Links and mentions: https://www.socialchaps.co/ (https://www.socialchaps.co) https://www.socialchaps.co/ ( ) https://www.socialchaps.co/social-chaps-podcast (https://www.socialchaps.co/social-chaps-podcast) https://www.socialchaps.co/social-chaps-podcast ( ) Get in touch with The Chapman Brothers: https://www.linkedin.com/in/elliotchapman/ (Elliot’s Linkedin) https://www.socialchaps.co/ (Social Chaps website) https://www.linkedin.com/in/dlechapman/?originalSubdomain=uk (Dom’s Linkedin) https://www.socialchaps.co/ ( ) More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) dad57cf9-854c-41c1-afad-a8512c9572a4 https://horizencapital.com/saas-district/26-managing-hyper-growth-campaigns-and-international-teams-for-b2b-saas-companies-with-the-chapman-brothers Fri, 24 Jul 2020 15:00:00 +0000 2592 false full #25 How to Hire Professionals and Freelancers Effectively Online and NOT get Burned with Liz Pearce 25 1 Akeel Jabber | Horizen Capital Liz Pearce is the CEO of Seattle-based Fresh Chalk, where they aim to build a faster and more efficient way to find highly-vetted professionals, everything from doctors to plumbers to landscapers to photographers online. The site allows users to create profiles and search through service providers to see which have been recommended by their friends. They can also offer their own recommendations across more than 500 categories. Fresh Chalk is taking on the giants of Facebook, Google, Yelp, and other giant platforms. Liz holds a B.A. and M.A. from The George Washington University. Prior to starting Fresh Chalk, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business. During this interview we cover: Lessons Learned Working on Amazon, Google and Sony How Hunger and Proactively Acquiring Responsibilities earn you the CEO Position Liz’s Best Management Practices FreshChalk: Idea and Development Maximizers VS Satisfiers Raising 2M in VC Founding The Value of Connection and Recommendations from friends Owners Reviewing other Owners Post-COVID Service acquisition trends Two key questions for hiring higher quality Professionals Liz’s Approach to Challenges and Opportunities Links and mentions: Fresh Chalk website Get in touch with Liz: Liz’s Linkedin More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Liz Pearce is the CEO of Seattle-based Fresh Chalk, where they aim to build a faster and more efficient way to find highly-vetted professionals, everything from doctors to plumbers to landscapers to photographers online. The site allows users to create profiles and search through service providers to see which have been recommended by their friends. They can also offer their own recommendations across more than 500 categories. Fresh Chalk is taking on the giants of Facebook, Google, Yelp, and other giant platforms. Liz holds a B.A. and M.A. from The George Washington University. Prior to starting Fresh Chalk, Liz was with LiquidPlanner for 11 years, starting as the company&#39;s marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business. During this interview we cover: Lessons Learned Working on Amazon, Google &amp; Sony How Hunger &amp; Proactively Acquiring Responsibilities earn you the CEO Position Liz’s Best Management Practices FreshChalk: Idea and Development Maximizers VS Satisfiers Raising 2M in VC Founding The Value of Connection &amp; Recommendations from friends Owners Reviewing other Owners Post-COVID Service acquisition trends Two key questions for hiring higher quality Professionals Liz’s Approach to Challenges &amp; Opportunities Links and mentions: Fresh Chalk website Get in touch with Liz: Liz’s Linkedin More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) a0e61cb9-3778-4134-8e3d-c14759d2ed03 https://horizencapital.com/saas-district/25-how-to-hire-professionals-and-freelancers-effectively-online-and-not-get-burned-with-liz-pearce Wed, 22 Jul 2020 15:00:00 +0000 2196 false full #24 Q2 Deals Review at HoriZen Capital and 2020 Goals with Pierre Heurtebize 24 1 Akeel Jabber | Horizen Capital <p><strong>Doing something a little different for this episode. I want to make it more personal and openly share what’s going on behind the scenes inside HoriZen both good and bad over the last 3 months, post-COVID and what our plan is for going into Q3.</strong></p> <p><strong>Pierre is the investment manager ate HoriZenc Capital, he's an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.</strong></p> <p><strong>He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&amp;A financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia.</strong></p> <p><strong>As an entrepreneur, he's building a start-up in the wellbeing industry and has recently worked as an investment associate in a newly created For Purpose social investment vehicle supporting OZHarvest, Australia's leading food rescue charity.</strong></p> <p><strong>Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques that allows him to go deeper in his understanding of businesses and dig up valuable insights from big datasets. He has also created a list of very effective Excel Models and efficiency tools that everybody can download and use for free.</strong></p> <p><strong>During this interview we cover:</strong></p> <ul> <li>Pierre’s background before joining HoriZen<br> </li> <li>The numbers wizard (Joining HoriZen and main focus)<br> </li> <li>Analyzing 3 HoriZen deals: (Revenue size, churn, age, size, risks)<br> </li> <li>Post-COVID impact on deals<br> </li> <li>Focus on helping more SaaS entrepreneurs on growing their business and applying our playbook<br> </li> <li>Hiring interns and job opportunities at HoriZen Capital<br> </li> <li>The main reason to reject a deal and what we do and what we do not.<br> </li> <li>The average timeline for deals<br> </li> <li>Goals for Q3<br> </li> </ul> <p><strong>Links and mentions:</strong></p> <ul> <li><a href="https://horizencapital.com/"><u>https://horizencapital.com<br> </u></a></li> <li><a href="https://www.eloquens.com/channel/pierre-alexandre-heurtebize"><u>https://www.eloquens.com/channel/pierre-alexandre-heurtebize<br> </u></a></li> </ul> <p><strong>Get in touch with Pierre:</strong></p> <ul> <li><a href="https://www.linkedin.com/in/pheurtebize/"><u>https://www.linkedin.com/in/pheurtebize/<br> </u></a></li> <li><br></li> </ul> <p><strong>More about Akeel:</strong></p> <p>🐦 Twitter - <a href="https://twitter.com/AkeelJabber"><u>https://twitter.com/AkeelJabber</u></a></p> <p>💼 LinkedIn - <a href="https://linkedin.com/in/akeel-jabbar"><u>https://linkedin.com/in/akeel-jabbar</u></a></p> <p>🔈 More Podcast Sessions - <a href="https://horizencapital.com/saas-podcast"><u>https://horizencapital.com/saas-podcast</u></a></p> Doing something a little different for this episode. I want to make it more personal and openly share what’s going on behind the scenes inside HoriZen both good and bad over the last 3 months, post-COVID and what our plan is for going into Q3. Pierre is the investment manager ate HoriZenc Capital, he&#39;s an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments. He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&amp;A financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia. As an entrepreneur, he&#39;s building a start-up in the wellbeing industry and has recently worked as an investment associate in a newly created For Purpose social investment vehicle supporting OZHarvest, Australia&#39;s leading food rescue charity. Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques that allows him to go deeper in his understanding of businesses and dig up valuable insights from big datasets. He has also created a list of very effective Excel Models and efficiency tools that everybody can download and use for free. During this interview we cover: Pierre’s background before joining HoriZen The numbers wizard (Joining HoriZen and main focus) Analyzing 3 HoriZen deals: (Revenue size, churn, age, size, risks) Post-COVID impact on deals Focus on helping more SaaS entrepreneurs on growing their business and applying our playbook Hiring interns and job opportunities at HoriZen Capital The main reason to reject a deal and what we do and what we do not. The average timeline for deals Goals for Q3 Links and mentions: https://horizencapital.com https://www.eloquens.com/channel/pierre-alexandre-heurtebize Get in touch with Pierre: https://www.linkedin.com/in/pheurtebize/ More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 7d26bb48-5ce4-4b19-ac26-9d022220cb52 https://horizencapital.com/saas-district/24-q2-deals-review-at-horizen-capital-and-2020-goals-with-pierre-heurtebize Tue, 14 Jul 2020 15:00:00 +0000 2264 false full #23 Leveraging the 4 Rules of Smart Budgeting to Grow your Startup with Jesse Mecham 23 1 Akeel Jabber | Horizen Capital Jesse Mecham is a founder, CEO, and Bestselling author of You Need a Budget, which is not only an award winning software and proven budgeting tool but also an education company where they teach people a whole new way of thinking about their money so they make better financial decisions, get out of debt, and build the life they want. During this interview we cover: Why Your SaaS StartUp Need a Budget From Personal Finance Spreadsheets to One of The Best Budgeting Tools The 4 Budgeting Rules ( Personal finance and Business Owners ) Why solutions are squeezed out of scarcity Focusing the Product Usability and Intentionality as a Differential from Your Competitors The Importance of Making Better Hiring Decisions Why Never to Tell Your Users When to Expect a New Version Founders Affiliate and Partner To Early Jesse’s Investment tips. Links and mentions: YNAB (You Need a Budget) Get in touch with Jesse: Jesse’s LinkedIn Profile jesse@youneedabudget.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Jesse Mecham is a founder, CEO, and Bestselling author of You Need a Budget, which is not only an award winning software and proven budgeting tool but also an education company  where they teach people a whole new way of thinking about their money so they make better financial decisions, get out of debt, and build the life they want. During this interview we cover: Why Your SaaS StartUp Need a Budget From Personal Finance Spreadsheets to One of The Best Budgeting Tools The 4 Budgeting Rules ( Personal finance and Business Owners ) Why solutions are squeezed out of scarcity Focusing the Product Usability and Intentionality as a Differential from Your Competitors The Importance of Making Better Hiring Decisions Why Never to Tell Your Users When to Expect a New Version Founders Affiliate and Partner To Early Jesse’s Investment tips. Links and mentions: YNAB (You Need a Budget) Get in touch with Jesse: Jesse’s LinkedIn Profile jesse@youneedabudget.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 6ceea2c3-ead6-47d5-bbef-5cc6cd3e859e https://horizencapital.com/saas-district/23-leveraging-the-4-rules-of-smart-budgeting-to-grow-your-startup-with-jesse-mecham Fri, 10 Jul 2020 15:00:00 +0000 2264 false full #22 The Impact of Branding and Building Innovative Digital Products When Launching your StartUp with Dmytro Grechko 22 1 Akeel Jabber | Horizen Capital Dmytro Grechko is a self-taught Entrepreneur and Software Engineer who found his passion and borrowed his inspiration from the constant process of learning and meeting new people, his skills and interests range from emerging technologies and latest market trends to sports and music. As a Founder and CEO of Deskree and Deskree Studio, he specializes on helping brick and mortar companies, digitalizes their operation and reinvents their business with the latest technologies, his personal goal is to help early-stage startups and entrepreneurs uncover their potential in new unique markets, and connect them with like-minded investors and the right people for the job. During this interview we cover: After launch CTO for non-tech founders Deskree playbook on founder resource management Assessing the market viability for Startups Trends on innovation and automation solutions for startups The importance of branding design for startups Differences in the investment and startup ecosystem between Canada, Europe, and the US Focusing on the functional features, the problem that the solution aims to solve, and the solution that delivers the maximum value Deskree’s ideal profile of entrepreneurs to work with Dmytro’s top underrated digital tools for SaaS founders Raising a VC fund focused on teaching branding, sales and development Links and mentions: Deskree Webflow Firebase Intercom Get in touch with Dmytro: https://www.linkedin.com/in/dmytro-grechko/ (Dmytro’s LinkedIn profile) dmitry.grechko@deskree.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Dmytro Grechko is a self-taught Entrepreneur &amp; Software Engineer who found his passion &amp; borrowed his inspiration from the constant process of learning and meeting new people, his skills and interests range from emerging technologies and latest market trends to sports and music. As a Founder and CEO of Deskree &amp; Deskree Studio, he specializes on helping brick and mortar companies, digitalizes their operation and reinvents their business with the latest technologies, his personal goal is to help early-stage startups and entrepreneurs uncover their potential in new unique markets, and connect them with like-minded investors and the right people for the job. During this interview we cover: After launch CTO for non-tech founders Deskree playbook on founder resource management Assessing the market viability for Startups Trends on innovation and automation solutions for startups The importance of branding design for startups Differences in the investment and startup ecosystem between Canada, Europe, and the US Focusing on the functional features, the problem that the solution aims to solve, and the solution that delivers the maximum value Deskree’s ideal profile of entrepreneurs to work with Dmytro’s top underrated digital tools for SaaS founders Raising a VC fund focused on teaching branding, sales and development Links and mentions: Deskree Webflow Firebase Intercom Get in touch with Dmytro: https://www.linkedin.com/in/dmytro-grechko/ (Dmytro’s LinkedIn profile) dmitry.grechko@deskree.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) de456686-8003-42ba-8a52-8016246d225f https://horizencapital.com/saas-district/22-the-impact-of-branding-and-building-innovative-digital-products-when-launching-your-startup-with-dmytro-grechko Wed, 08 Jul 2020 15:00:00 +0000 2185 false full #21 Where to Invest Your Digital Marketing Budget in 2020 with Neil Patel 21 1 Akeel Jabber | Horizen Capital Neil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded several marketing tech. companies including KissMetrics, Hello Bar, and Crazy Egg. He also now runs his own ad agency called Neil Patel Digital and a KW research tool, UberSuggest. Over the years he has helped big companies such as Amazon, Microsoft, Airbnb, Google, and HP to help them grow through his amazing marketing skills. Among his many achievements, Neil has been recognized as a New York Times bestselling author, a top influencer by the Wall Street Journal, a Top 10 Marketer by Forbes, a top 100 entrepreneur under the age of 30 by former US president Barack Obama, a top 100 entrepreneur under the age of 35 by the United Nations, and he created one of the 100 most brilliant companies according to Entrepreneur Magazine. Neil also runs a blog about marketing that has generated over 3 million visitors per month, he co-hosts his own podcast with Eric Siu, Marketing School, that has generated over 1 million listens per month and a YouTube channel about marketing that has over 10 million views. During this interview we cover: Digital Marketing trends Risk and opportunities for SaaS founders and Marketers Ubersuggest Freemium to Customer conversion rate numbers The right time to make the switch to go from freemium to paid vs. Raise VC capital to keep fueling user growth Comparing keyword research tools in the market and where does Ubersuggest stands SEO Automation an AI Digital marketing and investing trends for 2020 and during COVID-19 Key Metrics and Red Flags to look for when Investing Building a SaaS company VS Marketing Agency Real SEO experts and high-value products VS frauds/lower quality ones Where to focus your Marketing efforts and budget in 2020 Focusing on Mid or Top of funnel content marketing? Links and mentions: https://npdigital.com (Neil Patel Digital) Get in touch with Neil: https://www.linkedin.com/in/neilkpatel/ (Neil’s Linkedin profile ) More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast Neil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded several marketing tech. companies including KissMetrics, Hello Bar, and Crazy Egg. He also now runs his own ad agency called Neil Patel Digital and a KW research tool, UberSuggest. Over the years he has helped big companies such as Amazon, Microsoft, Airbnb, Google, and HP  to help them grow through his amazing marketing skills. Among his many achievements, Neil has been recognized as a New York Times bestselling author, a top influencer by the Wall Street Journal, a Top 10 Marketer by Forbes, a top 100 entrepreneur under the age of 30 by former US president Barack Obama, a top 100 entrepreneur under the age of 35 by the United Nations, and he created one of the 100 most brilliant companies according to Entrepreneur Magazine. Neil also runs a blog about marketing that has generated over 3 million visitors per month, he co-hosts his own podcast with Eric Siu,  Marketing School, that has generated over 1 million listens per month and a YouTube channel about marketing that has over 10 million views.  During this interview we cover: Digital Marketing trends  Risk &amp; opportunities for SaaS founders &amp; Marketers   Ubersuggest Freemium to Customer conversion rate numbers  The right time to make the switch to go from freemium to paid vs. Raise VC capital to keep fueling user growth   Comparing keyword research tools in the market and where does Ubersuggest stands   SEO Automation an AI  Digital marketing and investing trends for 2020 and during COVID-19  Key Metrics and Red Flags to look for when Investing   Building a SaaS company VS Marketing Agency   Real SEO experts and high-value products VS frauds/lower quality ones  Where to focus your Marketing efforts and budget in 2020   Focusing on Mid or Top of funnel content marketing? Links and mentions:  https://npdigital.com (Neil Patel Digital)  Get in touch with Neil:  https://www.linkedin.com/in/neilkpatel/ (Neil’s Linkedin profile ) More about Akeel:  🐦 Twitter - https://twitter.com/AkeelJabber  💼 LinkedIn - https://linkedin.com/in/akeel-jabbar  🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast 1b3a17c8-8c2a-4796-b2d4-d0927bbd40ab https://horizencapital.com/saas-district/21-where-to-invest-your-digital-marketing-budget-in-2020-with-neil-patel Thu, 02 Jul 2020 15:00:00 +0000 1594 false full #20 How to Land More Clients with Your Proposals and Launch a Spin Off Product in A Very Competitive Market with Ruben Gamez 20 1 Akeel Jabber | Horizen Capital Ruben Gamez is a specialist in Bootstrapping, marketing, User Experience, and software development, he is the founder of Bidsketch, a professional web app focused on designing, tracking, and customizing proposals in no time. In the past, Ruben owned 9thSign, a small business specialized in web development and consulting, after that Ruben worked In Oasis Outsourcing as a Web development Manager, the largest privately-held PEO at the time, then Ruben decided to quit his job and founded Bidsketch where he’s been growing and improving since 2009. During this interview we cover: Shifting from part-time gig to running a full time startup Clearly identifying your startup idea and problem you're solving VC vs. Bootstrapping your company Growth Strategies that worked well for Bidsketch Failures and how to use them as experience Key differences when comparing winning or losing business proposals Conceiving other ideas to integrate with your StartUp (Docsketch) Proposals for closing SMB’s vs. Enterprise leads Trends in e-Signature Market during COVID-19 Making Docsketch Competitive Considering Merger or Acquisition as a way to grow Links and mentions: Bidsketch Docsketch Get in touch with Andy: Ruben’s LinkedIn Profile Personal Blog More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Ruben Gamez is a specialist in Bootstrapping, marketing, User Experience, and software development, he is the founder of Bidsketch, a professional web app focused on designing, tracking, and customizing proposals in no time. In the past, Ruben owned 9thSign, a small business specialized in web development and consulting, after that Ruben worked In Oasis Outsourcing as a Web development Manager, the largest privately-held PEO at the time, then Ruben decided to quit his job and founded Bidsketch where he’s been growing and improving since 2009. During this interview we cover: Shifting from part-time gig to running a full time startup Clearly identifying your startup idea &amp; problem you&#39;re solving VC vs. Bootstrapping your company Growth Strategies that worked well for Bidsketch Failures &amp; how to use them as experience Key differences when comparing winning or losing business proposals Conceiving other ideas to integrate with your StartUp (Docsketch) Proposals for closing SMB’s vs. Enterprise leads Trends in e-Signature Market during COVID-19 Making Docsketch Competitive Considering Merger or Acquisition as a way to grow Links and mentions: Bidsketch Docsketch Get in touch with Andy: Ruben’s LinkedIn Profile Personal Blog More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 05247f2e-3447-43fa-8e8e-95814fbc5896 https://horizencapital.com/saas-district/20-how-to-land-more-clients-with-your-proposals-and-launch-a-spin-off-product-in-a-very-competitive-market-with-ruben-gamez Tue, 30 Jun 2020 15:00:00 +0000 2090 false full #19 Leading the World’s Largest Online Workplace (UpWork) and What is The Future of Work with Gary Swart 19 1 Akeel Jabber | Horizen Capital Gary Swart is a tech and healthcare investor at Polaris Partners and a former executive with experience in general management of all size organizations, including leading sales, operations, staffing, and strategy. Up until April 2014, Gary was the CEO of oDesk (UpWork now), the world's largest online workplace. He guided the company to industry leadership and through a merger with eLance, while serving as a leading voice for the future of work and the emerging online work industry. Gary is passionate about helping entrepreneurs build their businesses, where he regularly shares his knowledge and provides mentorship on how to craft a successful path with fellow business people and anyone building their career. His past positions included: -VP of Sales and Operations at Intellibank, a SaaS collaboration platform -Business Unit Executive (SMB Division), IBM Rational Software -Director of Corporate Sales, Rational Software -Western Region Sales, Pure Atria Gary is an expert in the future of work, fundamentals of management, effective interviewing and staffing methods, entrepreneurship, online marketplaces/platform strategy and sales/go-to-market During this interview we cover: Going through a merger and getting acquired by IBM Leaving IBM and Gary’s career path criteria Growth and development not to steep that you go off of the cliff Turning down an offer on Netflix as employee #3 Why you should consider merging with a better business model (oDesk and eLance merge) User Experience as the best marketing tool. Insights on the Future of Work and the landscape after COVID-19 Hiring talent criteria as a SaaS founder Investing trends surrounding Healthcare and Technology Adding value to a company post-acquisition Productivity and effective leadership habits advice (Hint: ABR) Book Recommendation: https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204 (That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea) Links and mentions: UpWorks Website Polaris Partners Website Get in touch with Gary: Gary’s LinkedIn Profile More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Gary Swart is a tech and healthcare investor at Polaris Partners and a former executive with experience in general management of all size organizations, including leading sales, operations, staffing, and strategy. Up until April 2014, Gary was the CEO of oDesk (UpWork now), the world&#39;s largest online workplace. He guided the company to industry leadership and through a merger with eLance, while serving as a leading voice for the future of work and the emerging online work industry. Gary is passionate about helping entrepreneurs build their businesses, where he regularly shares his knowledge and provides mentorship on how to craft a successful path with fellow business people and anyone building their career. His past positions included: -VP of Sales and Operations at Intellibank, a SaaS collaboration platform -Business Unit Executive (SMB Division), IBM Rational Software -Director of Corporate Sales, Rational Software -Western Region Sales, Pure Atria Gary is an expert in the future of work, fundamentals of management, effective interviewing and staffing methods, entrepreneurship, online marketplaces/platform strategy and sales/go-to-market During this interview we cover: Going through a merger and getting  acquired by IBM Leaving IBM and Gary’s career path criteria Growth and development not to steep that you go off of the cliff Turning down an offer on Netflix as employee #3 Why you should consider merging with a better business model (oDesk &amp; eLance merge) User Experience as the best marketing tool. Insights on the Future of Work and the landscape after COVID-19 Hiring talent criteria as a SaaS founder Investing trends surrounding Healthcare and Technology Adding value to a company post-acquisition Productivity and effective leadership habits advice (Hint: ABR) Book Recommendation: https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204 (That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea) Links and mentions: UpWorks Website Polaris Partners Website Get in touch with Gary: Gary’s LinkedIn Profile More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 80616170-929a-4720-b552-585a95f39509 https://horizencapital.com/saas-district/19-leading-the-worlds-largest-online-workplace-upwork-and-what-is-the-future-of-work-with-gary-swart Thu, 25 Jun 2020 15:00:00 +0000 3280 false full #18 Why you Should Always Stick to Your Values When Building and Growing Your Startup with Peldi Guilizzoni 18 1 Akeel Jabber | Horizen Capital Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX. After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that lead to quitting his job at Adobe and focusing on his project, he decided to go back to Italy and found his successful company. During this interview we cover: Early Web Apps and conceiving Balsamiq from the beginning Staying bootstrapped and the love of the craft (money as a consequence) How to compete as a bootstrapped company vs VC funded competitors Longevity rather than growth Building a business in a non-VC friendly market Specialist product for non specialized customers Usability and customer service as a grow strategy How a transparent startup gains customer trust Why you can copy technical, but you can’t copy people (the golden puzzle concept for customer output) Why is it important for a SaaS company to teach you what to make for dinner (unique customer interactions) Who can start wireframing and how can someone like me get good at it Plus policies and investing in people for remarkable results The importance of developing company values for a better work culture (to comepte with Google, Apple) Links and mentions: https://balsamiq.com/ (Balsamiq Website) *(Get Balsamiq cloud web app free for 3 months! Enter the code: SAASDISTRICT)* Join the office hour program at Balsamiq for advice on: Founders and business UX wireframing Product design Careers in product design And many more… Get in touch with Peldi: Peldi’s LinkedIn Profile Balsamiq Twitter More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX. After studying  Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that lead to quitting his job at Adobe and focusing on his project, he decided to go back to Italy and found his successful company. During this interview we cover: Early Web Apps and conceiving Balsamiq from the beginning Staying bootstrapped &amp; the love of the craft (money as a consequence) How to compete as a bootstrapped company vs VC funded competitors Longevity rather than growth Building a business in a non-VC friendly market Specialist product for non specialized customers Usability &amp; customer service as a grow strategy How a transparent startup gains customer trust Why you can copy technical, but you can’t copy people (the golden puzzle concept for customer output) Why is it important for a SaaS company to teach you what to make for dinner (unique customer interactions) Who can start wireframing and how can someone like me get good at it Plus policies &amp; investing in people for remarkable results The importance of developing company values for a better work culture (to comepte with Google, Apple) Links and mentions: https://balsamiq.com/ (Balsamiq Website) *(Get Balsamiq cloud web app free for 3 months! Enter the code: SAASDISTRICT)* Join the office hour program at Balsamiq for advice on: Founders and business UX wireframing Product design Careers in product design And many more… Get in touch with Peldi: Peldi’s LinkedIn Profile Balsamiq Twitter More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) bd1ba2ae-f72c-449c-a01c-c94f7e4af1d6 https://horizencapital.com/saas-district/18-why-you-should-always-stick-to-your-values-when-building-and-growing-your-startup-with-peldi-guilizzoni Tue, 23 Jun 2020 15:00:00 +0000 2696 false full #17: Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura 17 1 Akeel Jabber | Horizen Capital Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth. Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers. During this interview we cover: Current COVID-19 Strategy Pre and Post Investment SaaS company Grow Advice Lead Generation VS Product Focused The importance of U/X (Tips and strategies) Effective Marketing Budgets Trial to Paid VS Enterprise Focused Sales Cycles and how to shorten them Links and mentions: ExB Website Get in touch with Andy: Andy’s LinkedIn Profile Andy’s’s Twitter Profile More About Andy More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth. Andy&#39;s focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he&#39;s now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers. During this interview we cover: Current COVID-19 Strategy Pre &amp; Post Investment SaaS company Grow Advice Lead Generation VS Product Focused The importance of U/X (Tips &amp; strategies) Effective Marketing Budgets Trial to Paid VS Enterprise Focused Sales Cycles &amp; how to shorten them Links and mentions: ExB Website Get in touch with Andy: Andy’s LinkedIn Profile Andy’s’s Twitter Profile More About Andy More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 4bcfed3e-dda9-4834-9de5-92d80be219c7 https://horizencapital.com/saas-district/17-why-human-experience-as-an-investment-enhances-the-saas-onboarding-experience-with-andy-mura Thu, 18 Jun 2020 15:00:00 +0000 3606 false full #16: Using Storytelling, Unsuccessful Exit, and Adaptive Marketing to Grow your Marketplace with Murali Satagopan 16 1 Akeel Jabber | Horizen Capital Murali Satagopan is a strong marketer and storyteller who loves communication and solving problems in the web space. He founded a company, got funded, grew it big and then had an unsuccessful exit where he left with no money and lots of experience. He used that experience at Freshdesk to help grow their marketplace. Product GTM, Content Marketing, telling great stories and crafting creative marketing campaigns are some of his many strengths. He is currently Head of ISV Partnerships and Partner Marketing at Freshworks Marketplace where he handles marketing for the Freshworks Marketplace - one of the hottest horizontals at Freshworks.  Murali is also a standup comedian with a strong theatre background. He was invited to the Short+Sweet Festival in Sydney where he performed.  During this interview we cover:  The importance of leveraging strategic partnerships and integrations to grow your startup  How an “unsuccessful exit” was the foundational experience for a successful  Marketplace Working beyond the scope for personal and professional growth  The do’s and dont's when building a product.  Trying again to start a business VS joining a company  Why to use Freshworks as a leveraging channel for growth  COVID-19  customer trends and unique approaches to problem solving  How can a SaaS founder or marketer validate whether a partner program will be worthwhile for their SaaS?  The 2 best practices to build better products  Links and mentions: FreshWorks website  Get in touch with Murali:  Murali’s LinkedIn Profile  Murali’s Twitter Profile  More about Akeel:  🐦 Twitter  💼 LinkedIn 🔈 More Podcast Sessions  Murali Satagopan is a strong marketer and storyteller who loves communication and solving problems in the web space. He founded a company, got funded, grew it big and then had an unsuccessful exit where he left with no money and lots of experience. He used that experience at Freshdesk to help grow their marketplace. Product GTM, Content Marketing, telling great stories and crafting creative marketing campaigns are some of his many strengths. He is currently Head of ISV Partnerships and Partner Marketing at Freshworks Marketplace where he handles marketing for the Freshworks Marketplace - one of the hottest horizontals at Freshworks.  Murali is also a standup comedian with a strong theatre background. He was invited to the Short+Sweet Festival in Sydney where he performed.  During this interview we cover:  The importance of leveraging strategic partnerships and integrations to grow your startup  How an “unsuccessful exit” was the foundational experience for a successful  Marketplace Working beyond the scope for personal and professional growth  The do’s and dont&#39;s when building a product.  Trying again to start a business VS joining a company  Why to use Freshworks as a leveraging channel for growth  COVID-19  customer trends and unique approaches to problem solving  How can a SaaS founder or marketer validate whether a partner program will be worthwhile for their SaaS?  The 2 best practices to build better products  Links and mentions: FreshWorks website  Get in touch with Murali:  Murali’s LinkedIn Profile  Murali’s Twitter Profile  More about Akeel:  🐦 Twitter  💼 LinkedIn 🔈 More Podcast Sessions  4f13161a-e987-47d7-ad7e-4630421bddf0 https://horizencapital.com/saas-district/16-using-storytelling-unsuccessful-exit-and-adaptive-marketing-to-grow-your-marketplace-with-murali-satagopan Tue, 16 Jun 2020 15:00:00 +0000 2699 false full #15 How To Stand Apart From your Competitors through Better Product Positioning and Messaging with Praval Singh 15 1 Akeel Jabber | Horizen Capital Praval is an expert at brand, product positioning and messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups. He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded. He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer Experience. Praval leads marketing for Zoho.com and focuses on brand, positioning, messaging, communication, and other marketing initiatives. He also works closely with various product teams and helps them with go-to-market strategy and special projects. As one of the official spokespersons, He also represents Zoho before media and analysts, as well as at various international conferences and forums. During this interview we cover: The importance of standing out through messaging and positioning for B2B SaaS companies. How using social media helps customer experience for growth Working beyond the scope for personal and professional growth The marketing strategy approach of large product company VS a SaaS business Building an all- in-one SaaS business ecosystem solution as a differentiator from the competitors The current value and impact of remote work tools Links and mentions: https://www.zoho.com/ (Zoho.com) Get in touch with Praval: https://www.linkedin.com/in/praval/ (Praval’s LinkedIn Profile) https://twitter.com/Praval (Praval’s Twitter Profile) More about Akeel: 🐦 Twitter -https://twitter.com/AkeelJabber ( https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Praval is an expert at brand, product positioning &amp; messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups. He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded. He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer Experience. Praval leads marketing for Zoho.com and focuses on brand, positioning, messaging, communication, and other marketing initiatives. He also works closely with various product teams and helps them with go-to-market strategy and special projects. As one of the official spokespersons, He also represents Zoho before media and analysts, as well as at various international conferences and forums. During this interview we cover: The importance of standing out through messaging and positioning for B2B SaaS companies. How using social media helps customer experience for growth Working beyond the scope for personal and professional growth The marketing strategy approach of  large product  company VS  a SaaS business Building an all- in-one SaaS business ecosystem solution as a differentiator from the competitors The current value and impact of remote work tools Links and mentions: https://www.zoho.com/ (Zoho.com) Get in touch with Praval: https://www.linkedin.com/in/praval/ (Praval’s LinkedIn Profile) https://twitter.com/Praval (Praval’s Twitter Profile) More about Akeel: 🐦 Twitter -https://twitter.com/AkeelJabber ( https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) b2ebd3d7-7e33-41a4-a7cc-990b66f817f3 https://horizencapital.com/saas-district/15-how-to-stand-apart-from-your-competitors-through-better-product-positioning-and-messaging-with-praval-singh Thu, 11 Jun 2020 15:00:00 +0000 2819 false full #14: How to Create an Epic Content Marketing Plan for your B2B SaaS Company with Bree Brouwer 14 1 Akeel Jabber | Horizen Capital Bree Brouwer is a specialist in the B2B SaaS and online video industries. She has created blog posts that landed on the #1 and #2 spots in Google search for their respective keywords, re-written home page copy which increased product downloads by more than 64.5% and written blog posts that generated $40K in extra revenue. Bree has a Bachelor’s degree in English Writing. Bree’s professional experience includes being a Staff Writer and Digital Media Journalist at Tubefilter, a Freelance Copywriter at Tubebuddy, a Public relations consultant at Unreel Entertainment, An Online Video and Digital Media Contributor at Forbes, an Online video Columnist at EContent Magazine, a Blogger and Content Marketing Writer for Asset Panda, a Freelance Public Relations Consultant at Unscreen, and B2B Content Marketing Consultant and Writer for video and tech brands at Brouwer Power Media LLC. Most recently, Bree was a Content Marketing Writer at Tubular Labs, and now she is the Editor-In-Chief of Tubular Insights. Tubular Labs is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. During this interview we cover: - When contenting marketing becomes important for a B2B SaaS company in their growth journey - Effective strategies and what you need to get started to if you’re a founder or marketer looking to use video marketing to real drive ROI - The blog post you wrote that helped drive $40k in revenue and why was it so successful - Habits, tools and proven strategies to overcome writer's block and produce high quality content - Using pillar content as a strategy to distribute to many channels as a SaaS company - Providing a great experience to your audience and stand apart to get the Wow factor About Bree: Bree’s self bio: https://breebrouwer.com/about/ Bree’s Twitter profile: https://twitter.com/BreeBrouwer Bree’s LinkedIn profile: https://www.linkedin.com/in/breebrouwer/ Bree’s website: https://breebrouwer.com/ Tubular labs: https://tubularlabs.com/ More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast Bree Brouwer is a specialist in the B2B SaaS and online video industries. She has created blog posts that landed on the #1 and #2 spots in Google search for their respective keywords, re-written home page copy which increased product downloads by more than 64.5% and written blog posts that generated $40K in extra revenue.   Bree has a Bachelor’s degree in English Writing.   Bree’s professional experience includes being a Staff Writer and Digital Media Journalist at Tubefilter, a Freelance Copywriter at Tubebuddy, a Public relations consultant at Unreel Entertainment, An Online Video and Digital Media Contributor at Forbes, an Online video Columnist at EContent Magazine, a Blogger and Content Marketing Writer for Asset Panda, a Freelance Public Relations Consultant at Unscreen, and  B2B Content Marketing Consultant and Writer for video and tech brands at Brouwer Power Media LLC.    Most recently, Bree was a Content Marketing Writer at Tubular Labs, and now she is the Editor-In-Chief of Tubular Insights.  Tubular Labs is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.    During this interview we cover:  - When contenting marketing becomes important for a B2B SaaS company in their growth journey  - Effective strategies and what you need to get started to if you’re a founder or marketer looking to use video marketing to real drive ROI  - The blog post you wrote that helped drive $40k in revenue and why was it so successful  - Habits, tools and proven strategies to overcome writer&#39;s block and produce high quality content  - Using pillar content as a strategy to distribute to many channels as a SaaS company  - Providing a great experience to your audience and stand apart to get the Wow factor About Bree: Bree’s self bio:  https://breebrouwer.com/about/    Bree’s Twitter profile:  https://twitter.com/BreeBrouwer     Bree’s LinkedIn profile:  https://www.linkedin.com/in/breebrouwer/     Bree’s website:   https://breebrouwer.com/     Tubular labs:  https://tubularlabs.com/    More about Akeel:   🐦 Twitter - https://twitter.com/AkeelJabber   💼 LinkedIn - https://linkedin.com/in/akeel-jabbar   🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast 3431b1fa-134e-4840-9adb-974f84b7b049 https://horizencapital.com/saas-district/14-how-to-create-an-epic-content-marketing-plan-for-your-b2b-saas-company-with-bree-brouwer Tue, 09 Jun 2020 15:00:00 +0000 2541 false full #13: Using an Omnichannel Approach In your Marketing Campaigns to Drive More Sales for your Startup with Rytis Lauris 13 1 Akeel Jabber | Horizen Capital Rytis Lauris (https://www.linkedin.com/in/rytisl/ (@RytisLauris)) is a serial entrepreneur of various start-ups, and an expert on E-commerce, Online Marketing and Email Marketing. In 2009, he was the Founder of Treenex, which was a company focused on environmental services. Rytis was also the Co-Founder of IQ Polls, which is an easy to use voting tool that interacts with audiences during conferences, seminars and training sessions. In 2009, he became the Founder and CEO of Soundest, which first started off as a digital marketing agency operating in the Baltic states but then in 2014 transitioned to focus on a newly built email marketing platform. 3 years later Rytis is still the Co-Founder and CEO of the now renamed platform, known today as Omnisend. His startup Omnisend, is an all-in-one and omnichannel e-commerce marketing automation platform that helps companies boost their sales by converting their visitors and retaining their customers through personalized messages. During this interview we cover: Covid-19 e-commerce trends that he's experienced Omnichannel marketing for your marketing campaigns Effective omnichannel trends and stats Target audiences and sales cycle Why and how to use segmentation effectively Links and mentions: Get in touch with Rytis: Twitter: @RytisLauris Omnisend.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Rytis Lauris (https://www.linkedin.com/in/rytisl/ (@RytisLauris)) is a serial entrepreneur of various start-ups, and an expert on E-commerce, Online Marketing and Email Marketing. In 2009, he was the Founder of Treenex, which was a company focused on environmental services. Rytis was also the Co-Founder of IQ Polls, which is an easy to use voting tool that interacts with audiences during conferences, seminars and training sessions. In 2009, he became the Founder and CEO of Soundest, which first started off as a digital marketing agency operating in the Baltic states but then in 2014 transitioned to focus on a newly built email marketing platform. 3 years later Rytis is still the Co-Founder and CEO of the now renamed platform, known today as Omnisend. His startup Omnisend, is an all-in-one and omnichannel e-commerce marketing automation platform that helps companies boost their sales by converting their visitors and retaining their customers through personalized messages. During this interview we cover: Covid-19 e-commerce trends that he&#39;s experienced Omnichannel marketing for your marketing campaigns Effective omnichannel trends and stats Target audiences and sales cycle Why and how to use segmentation effectively Links and mentions: Get in touch with Rytis: Twitter: https://www.linkedin.com/in/rytisl/ (@RytisLauris) https://omnisend.com (Omnisend) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 9356ac1c-ab31-4161-9979-ef5dcf91495d https://horizencapital.com/saas-district/13-using-an-omnichannel-approach-in-your-marketing-campaigns-to-drive-more-sales-for-your-startup-with-rytis-lauris Thu, 04 Jun 2020 15:00:00 +0000 2416 false full #12: How to Get Your First 100 Customers with Confidence and Clarity with Asia Orangio 12 1 Akeel Jabber | Horizen Capital Asia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the "90% of startups fail" statistic. Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups either get their first 100 customers, or help them get to the next stage in their growth. She was also head of marketing at Hull, an Advisor at Atlanta Tech Village, and is currently a mentor at companies like Tinyseed and GrowthMentor. During this interview we cover: Defining Demand generation Getting your first 10 and 100 customers as a Start-up Her recommended SaaS marketing strategies The biggest marketing mistakes Startups make How to approach conversion optimization in the marketing funnel Top underrated growth hacks Links and mentions: Get in touch with Asia: Twitter: https://twitter.com/AsiaMatos (@AsiaMatos) https://demandmaven.io/ (Demandmaven.io) More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Asia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the &#34;90% of startups fail&#34; statistic. Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups  either get their first 100 customers, or help them get to the next stage in their growth. She was also head of marketing at Hull, an Advisor at Atlanta Tech Village, and is currently a mentor at companies like Tinyseed and GrowthMentor. During this interview we cover: Defining Demand generation Getting your first 10 and 100 customers as a Start-up Her recommended SaaS marketing strategies The biggest marketing mistakes Startups make How to approach conversion optimization in the marketing funnel Top underrated growth hacks Links and mentions: Get in touch with Asia: Twitter: https://twitter.com/AsiaMatos (@AsiaMatos) https://demandmaven.io/ (Demandmaven.io) More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  b335238f-0eed-44f6-9437-fe6cd5417c4d https://horizencapital.com/saas-district/12-how-to-get-your-first-100-customers-with-confidence-and-clarity-with-asia-orangio Tue, 02 Jun 2020 15:00:00 +0000 2600 false full #11: How to Make Better Decisions Around Cost Management with Hani Abdou 11 1 Akeel Jabber | Horizen Capital Hani is Founder and CEO of Tradogram, an online purchasing system that helps businesses manage their purchasing process and control their business spending. Tradogram also offers advising and coaching for organizations on the implementation and development of a better procurement process. Prior to Tradogram, Hani was the manager at the Magdi Store Company, An importer and wholesaler of dry foods, and was also Partner and Managing Director at Madji Food Centre, where he was able to manage several large projects such as establishing a new factory, conduct business analysis, implementation, and configuration of a Sage ERP system. He played a major role in negotiating the deal and in planning the entire set up when the company was acquired by another large corporation. Finally, Hani has more than 30 years of experience in business management including working in Wholesale supply, Food Processing, and Business Services. During this interview we cover: Procurement process: Risks and challenges Making better decisions when managing your costs in a startup Growth channels that helped him build Tradogram (hint: PLG) Better cost control frameworks Links and mentions: https://tradogram.com/ (Tradogram) Get in touch with Hani: Email: hani@tradogram.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Hani is Founder and CEO of Tradogram, an online purchasing system that helps businesses manage their purchasing process and control their business spending. Tradogram also offers advising and coaching for organizations on the implementation and development of a better procurement process. Prior to Tradogram, Hani was the manager at the Magdi Store Company, An importer and wholesaler of dry foods, and was also Partner and Managing Director at Madji Food Centre, where he was able to manage several large projects such as establishing a new factory, conduct business analysis, implementation, and configuration of a Sage ERP system. He played a major role in negotiating the deal and in planning the entire set up when the company was acquired by another large corporation. Finally, Hani has more than 30 years of experience in business management including working in Wholesale supply, Food Processing, and Business Services. During this interview we cover: Procurement process: Risks and challenges Making better decisions when managing your costs in a startup Growth channels that helped him build Tradogram (hint: PLG) Better cost control frameworks Links and mentions: https://tradogram.com/ (Tradogram) Get in touch with Hani: Email: hani@tradogram.com More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 8cb7f5d2-835d-46d5-b5c0-9b036558fd32 https://horizencapital.com/saas-district/11-how-to-make-better-decisions-around-cost-management-with-hani-abdou Thu, 28 May 2020 15:00:00 +0000 1949 false full #10: How Podcasting Can Still be a Powerful Marketing Channel for Your Startup with Tom Hunt 10 1 Akeel Jabber | Horizen Capital Tom Hunt has experience at building several startups and SaaS businesses from scratch. After graduating from the Imperial College in London, he decided to build Virtual Valley, a marketplace connecting online entrepreneurs and virtual assistants from scratch whilst travelling the world. He then sold 90% of the businesses in 2017. He then joined Repairly as the COO, which was on demand mobile phone repair delivery service. He is now the Co-Founder of BCast, a podcast hosting platform for high growth businesses. Tom is also the Managing Director at SaaS Marketer, where they publish biweekly SaaS growth case study and runs his own podcast: Confessions Of A B2B Marketer. At SaaS Marketer, he also helps SaaS businesses grow with their own profitable podcast. Finally, Tom is an Angel investor at different companies, such as Gleam, Dusk Foundation, Taz.com, Ebsta, Parabola Labs and Stashbee. During this interview we cover: Exiting his first business after get burnt out Deciding on moving forward on a startup vs. shutting down at Repairly The value of launching your own podcast for your startup Why he decided to start angel investing in startups Underrated growth hacks that startup founders should consider and work really well Links and mentions: BCast.Fm https://saasmarketer.io/blog/ (SaaS Marketer) Get in touch with Tom: https://www.linkedin.com/in/tomhuntio/ More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast Tom Hunt has experience at building several startups and SaaS businesses from scratch. After graduating from the Imperial College in London, he decided to build Virtual Valley, a marketplace connecting online entrepreneurs and virtual assistants from scratch whilst travelling the world. He then sold 90% of the businesses in 2017. He then joined Repairly as the COO, which was on demand mobile phone repair delivery service.  He is now the Co-Founder of &lt;a href=&#34;bcast.fm&#34;&gt;BCast&lt;/a&gt;, a podcast hosting platform for high growth businesses. Tom is also the Managing Director at SaaS Marketer, where they publish biweekly SaaS growth case study and runs his own podcast: Confessions Of A B2B Marketer. At SaaS Marketer, he also helps SaaS businesses grow with their own profitable podcast. Finally, Tom is an Angel investor at different companies, such as Gleam, Dusk Foundation, Taz.com, Ebsta, Parabola Labs and Stashbee.  During this interview we cover:   Exiting his first business after get burnt out  Deciding on moving forward on a startup vs. shutting down at Repairly  The value of launching your own podcast for your startup   Why he decided to start angel investing in startups  Underrated growth hacks that startup founders should consider and work really well Links and mentions: &lt;a href=&#34;bcast.fm&#34;&gt;BCast.Fm&lt;/a&gt;  &lt;a href=&#34;https://saasmarketer.io/blog/&#34;&gt;SaaS Marketer&lt;/a&gt;  Get in touch with Tom: https://www.linkedin.com/in/tomhuntio/  More about Akeel:  🐦 Twitter - https://twitter.com/AkeelJabber  💼 LinkedIn - https://linkedin.com/in/akeel-jabbar  🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast 2508b06d-fa4c-434c-8732-f848106db403 https://horizencapital.com/saas-district/10-how-podcasting-can-still-be-a-powerful-marketing-channel-for-your-startup-with-tom-hunt Tue, 26 May 2020 15:00:00 +0000 1812 false full #9: How to Find your Next Disruptive Ideas for your Startup with Dan Sallis 9 1 Akeel Jabber | Horizen Capital In today’s episode, Dan Sallis joins us for a 1-on-1 interview on the SaaS District podcast. Dan is a Software Architect and Database Designer. He is an expert in Software Development, E-commerce, Enterprise Software and Strategic Planning. He is also a serial entrepreneur and Co-Founder and CEO of https://www.cynch.me/ (Cynch!) (formerly OrderStorm), a global provider of the next generation of ERP. Cynch is a unified commerce platform that enables small to large enterprises to manage their sales and services both offline and online including online commerce, in-store sales, CRM, inventory, purchasing, and after-sales operations including repair, warranty claims, service contracts, and 3rd party repair operations. Dan is also the founder of https://www.repairstorm.com/ (Repair Storm), an all-in-one platform built for growing and optimizing the modern service center and repair business.The application is designed to save time automating tedious tasks and delivering a professional, smooth experience to both workers and customers. During this interview we cover: Finding a disruptive product in an industry that others may find boring How he previously hired one junior sales rep close 157 stores in 15 months His proven model for his sales and and growth process Dan's framework on how to uncover new business models that are worth exploring in 2020 Links and mentions: https://www.cynch.me/ (Cynch!) Get in touch with Dan: dan@cynch.me More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) In today’s episode, Dan Sallis  joins us for a 1-on-1 interview on the SaaS District podcast. Dan is a Software Architect and Database Designer. He is an expert in Software Development, E-commerce, Enterprise Software and Strategic Planning. He is also a serial entrepreneur and Co-Founder and CEO of https://www.cynch.me/ (Cynch!) (formerly OrderStorm), a global provider of the next generation of ERP. Cynch is a unified commerce platform that enables small to large enterprises to manage their sales and services both offline and online including online commerce, in-store sales, CRM, inventory, purchasing, and after-sales operations including repair, warranty claims, service contracts, and 3rd party repair operations. Dan is also the founder of https://www.repairstorm.com/ (Repair Storm),  an all-in-one platform built for growing and optimizing the modern service center and repair business.The application is designed to save time  automating tedious tasks and delivering a professional, smooth experience to both workers and customers. During this interview we cover: Finding a disruptive product in an industry that others may find boring How he previously hired one junior sales rep close 157 stores in 15 months His proven model for his sales and and growth process Dan&#39;s framework on how to uncover new business models that are worth exploring in 2020 Links and mentions: https://www.cynch.me/ (Cynch!) Get in touch with Dan: dan@cynch.me More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) a2f26d5c-9a7c-4e31-96e7-94e4aea91e08 https://horizencapital.com/saas-district/9-how-to-find-your-next-disruptive-ideas-for-your-startup-with-dan-sallis Thu, 21 May 2020 15:00:00 +0000 2556 false full #8: Validating and Building your Startup through Industry and Corporate pain points with Thomas Petersen 8 1 Akeel Jabber | Horizen Capital In today’s episode, Thomas Petersen (https://twitter.com/Hello_World (@Hello_World)) joins us for a 1-on-1 interview on the SaaS District podcast. Thomas is a serial entrepreneur and startup expert in Service and Product Design, Innovation, Branding, UI/UX and just generally building great innovative Start-Ups from scratch. He has worked with hundreds of different organizations spanning from early stage startups all the way to large Fortune 500 companies. Thomas also co-founded Hello Group in 2006 which was sold to NOA Group in 2018, while spending time with a company called 80/20 before they were acquired by Square in 2012. He was the Creative Director at Square for 5 years, where he developed some of the core products and services that exist there today, taking it from a start-up idea all the way until their successful IPO. He is now the Co-Founder and CEO at First Principle, a Creative Venture Studio focused on starting, helping and funding businesses, including founding several companies such as WeekendHacker and Ghostnote. At First Principle, Thomas and his team help entrepreneurs and corporations create category defining products around the world. Some industry leaders they’ve worked with to build these startups, include: Adobe, Intel, Verizon, HP, Fidelity, Sony, Google, CitiBank, Nokia, Amazon among https://www.linkedin.com/in/thompete/ (many others). During this interview we cover: Creative Venture Studios: what they do Validating your ideas Ranking idea products Underrated growth strategies for startups The importance of design principles Links and mentions: http://www.firstprinciple.co (First Principle) Get in touch with Thomas: 🐦Twitter: https://twitter.com/Hello_World More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) In today’s episode, Thomas Petersen (https://twitter.com/Hello_World (@Hello_World))  joins us for a 1-on-1 interview on the SaaS District podcast. Thomas is a serial entrepreneur and startup expert in Service &amp; Product Design, Innovation, Branding, UI/UX and just generally building great innovative Start-Ups from scratch. He has worked with hundreds of different organizations spanning from early stage startups all the way to large Fortune 500 companies. Thomas also co-founded Hello Group in 2006 which was sold to NOA Group in 2018, while  spending time with a company called 80/20 before they were acquired by Square in 2012. He was the Creative Director at Square for 5 years, where he developed some of the core products and services that exist there today, taking it from a start-up idea all the way until their successful IPO. He is now the Co-Founder and CEO at First Principle, a Creative Venture Studio focused on starting, helping and funding businesses, including founding several companies such as WeekendHacker and Ghostnote. At First Principle, Thomas and his team help entrepreneurs and corporations create category defining products around the world. Some industry leaders they’ve worked with to build these startups, include: Adobe, Intel, Verizon, HP, Fidelity, Sony, Google, CitiBank, Nokia, Amazon among https://www.linkedin.com/in/thompete/ (many others). During this interview we cover: Creative Venture Studios: what they do Validating your ideas Ranking idea products Underrated growth strategies for startups The importance of design principles Links and mentions: http://www.firstprinciple.co (First Principle) Get in touch with Thomas: 🐦Twitter: https://twitter.com/Hello_World More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 40808ff8-394c-4d48-9ade-a3245bb3a2c1 https://horizencapital.com/saas-district/8-validating-and-building-your-startup-through-industry-and-corporate-pain-points-with-thomas-petersen Tue, 19 May 2020 15:00:00 +0000 3138 false full #7: Bootstrapping Your Startup to Acquisition with Einar Vollset from TinySeed 7 1 Akeel Jabber | Horizen Capital Einar (https://twitter.com/einarvollset (@einarvollset)) is currently the Co-Founder and General Partner at Tinyseed, a remote-based startup accelerator designed for early stage, bootstrapped SaaS Founders which provides funding, community, guidance, advice and mentorship. He is also the Managing Partner of Discretion Capital, a technology enabled Investment Bank focused on MandA, due diligence and strategic partnership development for tech and technology enabled services businesses. Einar was a professor of Computer Science at Cornell University. He is a serial entrepreneur who founded many companies like ReMail which was acquired by Google in 2010, Octopus Mercantile, and AppAftercare, a company which was built from scratch, with zero outside funding, which was completely bootstrapped from zero revenue until acquisition in 2016. Einar was also CEO at Left Coast RandD, and an advisor at Trigger.io and Biomeme. During this interview we cover: Exiting to big corporations like Google Managing the investment strategy during a crisis The importance of having a specific investment criteria and what he looks for in funding startups Initial traction and acceleration programs Benefits of Bootstrapping vs. VC funding of your startup Links and mentions: https://tinyseed.com/ (Tinyseed.com) https://www.discretioncapital.com/ (Discretioncapital.com) Get in touch with Einar: 🐦Twitter: https://twitter.com/einarvollset More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Einar (https://twitter.com/einarvollset (@einarvollset)) is currently the Co-Founder and General Partner at Tinyseed, a remote-based startup accelerator designed for early stage, bootstrapped SaaS Founders which provides funding, community, guidance, advice and mentorship. He is also the Managing Partner of Discretion Capital,  a technology enabled Investment Bank focused on M&amp;A, due diligence and strategic partnership development for tech &amp; technology enabled services businesses. Einar was a professor of Computer Science at Cornell University. He is a serial entrepreneur who founded many companies like ReMail which was acquired by Google in 2010, Octopus Mercantile, and AppAftercare, a company which was built from scratch, with zero outside funding, which was completely bootstrapped from zero revenue until acquisition in 2016. Einar was also CEO at Left Coast R&amp;D, and an advisor at Trigger.io and Biomeme. During this interview we cover: Exiting to big corporations like Google Managing the investment strategy during a crisis The importance of having a specific investment criteria and what he looks for in funding startups Initial traction and acceleration programs Benefits of Bootstrapping vs. VC funding of your startup Links and mentions: https://tinyseed.com/ (Tinyseed.com) https://www.discretioncapital.com/ (Discretioncapital.com) Get in touch with Einar: 🐦Twitter: https://twitter.com/einarvollset More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) a4197143-d5a5-4bab-ace5-d320ea7bdb14 https://horizencapital.com/saas-district/7-bootstrapping-your-startup-to-acquisition-with-einar-vollset-from-tinyseed Thu, 14 May 2020 20:50:00 +0000 1901 false full #6: How to Unlock your Potential and Become a More Effective CEO and Leader for your Startup with Mark Green 6 1 Akeel Jabber | Horizen Capital Mark (@MarkEGreen) is a Speaker, Author, Strategic Advisor and a Business and Leadership Growth Coach. He facilitates workshops with executive teams to help them stay on track, hit their goals and continue growing. He coaches CEOs and executive teams all over the world, where he’s worked with thousands of different business leaders, helping them unlock more of their potential and also teaching them how to do the same for their teams. Mark is also a Certified Behavioral Analyst, a Certified Values Analyst, and a Certified Attribute Index Analyst. He is the founder and president of Performance Dynamic Group, where he helps organizations accelerate their revenue and profit growth. We’ll share Mark’s expertise and advice in today’s interview. During this interview we cover: Being a more effective leader for your team Leadership habits Inspiring your team to become more productive Accountability practices for your startup Importance of developing your network Links and mentions: https://mark-green.com/ (mark-green.com) https://www.amazon.com/Activators-Clearer-Thinking-Getting-Things-ebook/dp/B07L4353XM (Activators: A CEO's Guide to Clearer Thinking and Getting Things Done) by Mark Green https://www.amazon.com/Creating-Culture-Accountability-Monographs-Leadership-ebook/dp/B082RHL566/ (Creating a Culture of Accountability) by Mark Green Twitter: https://twitter.com/MarkEGreen (@MarkEGreen) Linkedin: https://www.linkedin.com/in/coachmarkgreen/ More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (@akeeljabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Mark (@MarkEGreen) is a Speaker, Author, Strategic Advisor and a Business &amp; Leadership Growth Coach. He facilitates workshops with executive teams to help them stay on track, hit their goals and continue growing. He coaches CEOs and executive teams all over the world, where he’s worked with thousands of different business leaders, helping them unlock more of their potential and also teaching them how to do the same for their teams. Mark is also a Certified Behavioral Analyst, a Certified Values Analyst, and a Certified Attribute Index Analyst. He is the founder and president of Performance Dynamic Group, where he helps organizations accelerate their revenue and profit growth. We’ll share Mark’s expertise and advice in today’s interview. During this interview we cover: Being a more effective leader for your team Leadership habits Inspiring your team to become more productive Accountability practices for your startup Importance of developing your network Links and mentions: https://mark-green.com/ (mark-green.com) https://www.amazon.com/Activators-Clearer-Thinking-Getting-Things-ebook/dp/B07L4353XM (Activators: A CEO&#39;s Guide to Clearer Thinking and Getting Things Done)  by Mark Green https://www.amazon.com/Creating-Culture-Accountability-Monographs-Leadership-ebook/dp/B082RHL566/ (Creating a Culture of Accountability) by Mark Green Twitter: https://twitter.com/MarkEGreen (@MarkEGreen) Linkedin: https://www.linkedin.com/in/coachmarkgreen/ More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (@akeeljabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) cacb810d-51f8-43ce-8812-b4263765da26 https://horizencapital.com/saas-district/6-how-to-unlock-your-potential-and-become-a-more-effective-ceo-and-leader-for-your-startup-with-mark-green Tue, 12 May 2020 15:00:00 +0000 2746 false full #5: Generating High Quality B2B Leads Through LInkedIn for Your Startup with Isaac Anderson 5 1 Akeel Jabber | Horizen Capital Isaac (@https://twitter.com/realzeeko (realzeeko)) has his LinkedIn Industry Top 1% SSI certification meaning. Meaning he is an all LinkedIn Expert. Including marketing, consulting, conversion optimization, and business strategy. He was the former COO at an online marketing agency, TEV Marketing, where they specialized in LinkedIn, Adwords, and SEO. Isaac is currently the CEO of Zeeko, a platform that uses LinkedIn to create real, meaningful relationships between clients and customers so that businesses can improve their ROI. He is also a LinkedIn instructor and educator at Data Driven U, an online training program platform for people who want to master the skills of digital marketing. He has a video course: “LinkedIn Jumpstart”: to teach other business owners how to use LinkedIn to do market research and create relationship-driven leads, which we’ll cover more on today’s interview. During this interview we cover: Running an effective LinkedIn Campaign Cold Email Outreach vs LinkedIn Engagement through targeted outreach How to leverage semi personalized messaging Top tools for prospecting leads The Quad Method ROI through lead generation Content sharing strategies through LinkedIn Links and mentions: https://zeeko.io/ (Zeeko.io ) https://www.datadrivenu.com/programs/linkedin-outreach-bootcamp/ (LinkedIn Outreach Bootcamp Course) Twitter: https://twitter.com/realzeeko (@realzeeko) Linkedin: https://www.linkedin.com/in/zeeko/ (https://www.linkedin.com/in/zeeko/) Get in touch with Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (@akeeljabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Episodes- https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) Isaac (@https://twitter.com/realzeeko (realzeeko)) has his LinkedIn Industry Top 1% SSI certification meaning. Meaning he is an all LinkedIn Expert. Including marketing, consulting, conversion optimization, and business strategy. He was the former COO at an online marketing agency, TEV Marketing, where they specialized in LinkedIn, Adwords, and SEO. Isaac is currently the CEO of Zeeko, a platform that uses LinkedIn to create real, meaningful relationships between clients and customers so that businesses can improve their ROI. He is also a LinkedIn instructor and educator at Data Driven U, an online training program platform for people who want to master the skills of digital marketing. He has a video course: “LinkedIn Jumpstart”: to teach other business owners how to use LinkedIn to do market research and create relationship-driven leads, which we’ll cover more on today’s interview. During this interview we cover: Running an effective LinkedIn Campaign Cold Email Outreach vs LinkedIn Engagement through targeted outreach How to leverage semi personalized messaging Top tools for prospecting leads The Quad Method ROI through lead generation Content sharing strategies through LinkedIn Links and mentions: https://zeeko.io/ (Zeeko.io ) https://www.datadrivenu.com/programs/linkedin-outreach-bootcamp/ (LinkedIn Outreach Bootcamp Course) Twitter: https://twitter.com/realzeeko (@realzeeko) Linkedin: https://www.linkedin.com/in/zeeko/ (https://www.linkedin.com/in/zeeko/) Get in touch with Akeel: Twitter - https://twitter.com/AkeelJabber (@akeeljabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Episodes- https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  18d1c127-ef4d-4d7f-82ba-e83e224419cd https://horizencapital.com/saas-district/5-generating-high-quality-b2b-leads-through-linkedin-for-your-startup-with-isaac-anderson Thu, 07 May 2020 22:00:00 +0000 2723 false full #4: How to Validate and Launch a Successful Product in the Market with Mike Watts 4 Akeel Jabber | Horizen Capital In this episode, Mike Watts (@mike100w) joins us for a 1-on-1 interview on the SaaS District podcast. Mike is an experienced entrepreneur who has 6 startup companies under his belt including founding three consecutive multi-million dollar companies in the last 10 years. He has successful exits from three companies including one for over $6 million, and he had a business partnership with Shark Tank famous: Daymond John. He currently serves as Founder and CEO of https://www.lovehandle.com/ (LoveHandle), a fast-growing American manufacturer of custom smartphone grips. His products which have been featured on Good Morning America, QVC, HSN, The Today Show and sold through major retailers such as Walmart, CVS, Home Depot, Lowe’s, RiteAid, Office Depot and more. Mike is also a regular keynote speaker for entrepreneur and inventor group, a guest professor at Texas AM University's entrepreneur program in College Station, a 2-time winner of the Aggie 100 Award for fastest growing companies and has been listed on the Fortune 5000. In today’s interview Mike shares his tips and experience on how to overcome the market’s most challenging scenarios. During this interview we cover: Challenges when starting off as an entrepreneur Sourcing and manufacturing a product during a crisis Finding a reliable supplier for your product Increasing the odds for success Finding a valuable investor/mentor Steps on overcoming the “perfect” idea Validating your business model Dealing with competition Links and mentions: LoveHandle's Website: https://www.lovehandle.com/ (https://www.lovehandle.com/) Get in touch with Mike: Linkedin Profile: https://www.linkedin.com/in/mike-watts-21402578/ (https://www.linkedin.com/in/mike-watts-21402578/) Twitter: https://twitter.com/mike100w (https://twitter.com/mike100w) Instagram: https://www.instagram.com/mikewatts/ (https://www.instagram.com/mikewatts/) Get in touch with Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) In this episode, Mike Watts (@mike100w) joins us for a 1-on-1 interview on the SaaS District podcast. Mike is an experienced entrepreneur who has 6 startup companies under his belt including founding three consecutive multi-million dollar companies in the last 10 years. He has successful exits from three companies including one for over $6 million, and he had a business partnership with Shark Tank famous: Daymond John. He currently serves as Founder and CEO of https://www.lovehandle.com/ (LoveHandle), a fast-growing American manufacturer of custom smartphone grips. His products which have been featured on Good Morning America, QVC, HSN, The Today Show and sold through major retailers such as Walmart, CVS, Home Depot, Lowe’s, RiteAid, Office Depot and more. Mike is also a regular keynote speaker for entrepreneur and inventor group, a guest professor at Texas AM University&#39;s entrepreneur program in College Station, a 2-time winner of the Aggie 100 Award for fastest growing companies and has been listed on the Fortune 5000. In today’s interview Mike shares his tips and experience on how to overcome the market’s most challenging scenarios. During this interview we cover: Challenges when starting off as an entrepreneur Sourcing and manufacturing a product during a crisis Finding a reliable supplier for your product Increasing the odds for success Finding a valuable investor/mentor Steps on overcoming the “perfect” idea Validating your business model Dealing with competition Links and mentions: LoveHandle&#39;s Website: https://www.lovehandle.com/ (https://www.lovehandle.com/) Get in touch with Mike: Linkedin Profile: https://www.linkedin.com/in/mike-watts-21402578/ (https://www.linkedin.com/in/mike-watts-21402578/) Twitter: https://twitter.com/mike100w (https://twitter.com/mike100w) Instagram: https://www.instagram.com/mikewatts/ (https://www.instagram.com/mikewatts/) Get in touch with Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 60847e26-01ac-4b50-b589-8d8536c02f73 https://horizencapital.com/saas-district/4-how-to-validate-and-launch-a-successful-product-in-the-market-with-mike-watts Thu, 07 May 2020 21:52:00 +0000 2755 false full #3: How to Run More Effective Growth Experiments with Your Startup with Emilia Chagas, CEO of Growth Hackers 3 Akeel Jabber | Horizen Capital In today's episode, Emilia Chagas joins us for a 1-on-1 interview on the SaaS District podcast. Emilia is an expert in online marketing, enterprise content management, content strategy, growth hacking, and entrepreneurship. She started her career as a content manager at a marketing agency, managing multiple projects for enterprises and SMB’s. In 2015, Emilia founded ContenTools, a streamline content creation software. Ever since then, she has been a full-time serial entrepreneur. Last year, Contentools joined operations with https://growthahackers.com (GrowthHackers), a company originally founded by Sean Ellis, to offer a full stack of software for growth and marketing using A.I. at its core. Emilia is currently the CEO of GrowthHackers, an online community for the growth-obsessed to connect and get inspired by other top marketers in the industry. In today's interview, Emilia shares her experience on how she managed to grow her company to the point it is today. During this interview we cover: Building and maintaining a network for growth Effective channels for growth Growth strategies for startups Growth through acquisition Growth acceleration programs Tools for GrowthHacking Growth Experiments Links and mentions: Growth Master Training Course: https://university.growthhackers.com/p/growthmaster-training-course (https://university.growthhackers.com/p/growthmaster-training-course) GrowthHackers website: https://growthhackers.com/ (https://growthhackers.com/) GrowthHackers Conference: https://www.growthhackersconference.com/?aff=GHSite (https://www.growthhackersconference.com) Get in touch with Emilia: Email address: emilia@growthhackers.com Twitter: https://twitter.com/emilia_chagas (https://twitter.com/emilia_chagas) Linkedin: https://www.linkedin.com/in/emiliachagas/ (https://www.linkedin.com/in/emiliachagas/ ) Contact Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) In today&#39;s episode, Emilia Chagas joins us for a 1-on-1 interview on the SaaS District podcast. Emilia is an expert in online marketing, enterprise content management, content strategy, growth hacking, and entrepreneurship. She started her career as a content manager at a marketing agency, managing multiple projects for enterprises and SMB’s. In 2015, Emilia founded ContenTools, a streamline content creation software. Ever since then, she has been a full-time serial entrepreneur. Last year, Contentools joined operations with https://growthahackers.com (GrowthHackers), a company originally founded by Sean Ellis, to offer a full stack of software for growth and marketing using A.I. at its core. Emilia is currently the CEO of GrowthHackers, an online community for the growth-obsessed to connect and get inspired by other top marketers in the industry. In today&#39;s interview, Emilia shares her experience on how she managed to grow her company to the point it is today. During this interview we cover: Building and maintaining a network for growth Effective channels for growth Growth strategies for startups Growth through acquisition Growth acceleration programs Tools for GrowthHacking Growth Experiments Links and mentions: Growth Master Training Course: https://university.growthhackers.com/p/growthmaster-training-course (https://university.growthhackers.com/p/growthmaster-training-course) GrowthHackers website: https://growthhackers.com/ (https://growthhackers.com/) GrowthHackers Conference: https://www.growthhackersconference.com/?aff=GHSite (https://www.growthhackersconference.com) Get in touch with Emilia: Email address: emilia@growthhackers.com Twitter: https://twitter.com/emilia_chagas (https://twitter.com/emilia_chagas) Linkedin: https://www.linkedin.com/in/emiliachagas/ (https://www.linkedin.com/in/emiliachagas/ ) Contact Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) b08aa617-f3b5-44b9-a3cc-251ac2f28504 https://horizencapital.com/saas-district/3-how-to-run-more-effective-growth-experiments-with-your-startup-with-emilia-chagas-ceo-of-growth-hackers Thu, 07 May 2020 21:47:00 +0000 2927 false full #2: How to Manage your Startup Through Uncertainty with Arvind Jha 2 Akeel Jabber | Horizen Capital In this episode, Arvind Jha(@https://twitter.com/jalajboy (jalajboy)) joins us for a 1-on-1 interview on the SaaS District podcast. Arvind is the director and co-founder at Pariksha Labs, a software consulting and development company working with global start-ups and SMEs. He’s the founder of Partee Hai, a lead generation platform and marketplace for party services, and the founder of a cloud video startup, Movico, India's leading video asset management company. Arvind has built and led large software RandD teams for major global players in delivering leading products. His specialty has been in conceptualizing innovative new products and building businesses from scratch. He now mentors tech startups in India. Finally, I’d describe him as a Startup Evangelist, Advisor, and Investor for over 10 companies, including an exit of a notable company, Signals. In our interview, Arvind shares his experience and views on the SaaS industry. During this interview we cover: World’s current environment of the SaaS industry Strategies to plan around uncertainty Main challenges we can expect to face in the SaaS industry Focusing on a strategy to gain initial traction Growing your SaaS business pre and post-investment Strategic partnerships Investment criteria/strategies Links and mentions: Get in touch with Arvind: Linkedin Profile: https://www.linkedin.com/in/arvind-jha-6a3512/ (https://www.linkedin.com/in/arvind-jha-6a3512/) Twitter: https://twitter.com/jalajboy (https://twitter.com/jalajboy) 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) In this episode, Arvind Jha(@https://twitter.com/jalajboy (jalajboy)) joins us for a 1-on-1 interview on the SaaS District podcast. Arvind is the director and co-founder at Pariksha Labs, a software consulting and development company working with global start-ups and SMEs. He’s the founder of Partee Hai, a lead generation platform &amp; marketplace for party services, and the founder of a cloud video startup, Movico, India&#39;s leading video asset management company. Arvind has built and led large software R&amp;D teams for major global players in delivering leading products. His specialty has been in conceptualizing innovative new products and building businesses from scratch. He now mentors tech startups in India. Finally, I’d describe him as a Startup Evangelist, Advisor, and Investor for over 10 companies, including an exit of a notable company, Signals. In our interview, Arvind shares his experience and views on the SaaS industry. During this interview we cover: World’s current environment of the SaaS industry Strategies to plan around uncertainty Main challenges we can expect to face in the SaaS industry Focusing on a strategy to gain initial traction Growing your SaaS business pre and post-investment Strategic partnerships Investment criteria/strategies Links and mentions: Get in touch with Arvind: Linkedin Profile: https://www.linkedin.com/in/arvind-jha-6a3512/ (https://www.linkedin.com/in/arvind-jha-6a3512/) Twitter: https://twitter.com/jalajboy (https://twitter.com/jalajboy) Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)  df340649-f1b3-4292-b42e-c209b02d2464 https://horizencapital.com/saas-district/2-how-to-manage-your-startup-through-uncertainty-with-arvind-jha Thu, 07 May 2020 21:44:00 +0000 2284 false full #1: How to Create Sustainability in Your SaaS Business with Josh Patrick 1 Akeel Jabber | Horizen Capital In this episode, Josh Patrick joins us for a 1-on-1 interview on the SaaS District podcast. His specialty is helping private business owners grow and create more value in their business. He has over twenty years of experience as an adviser to private businesses. For nineteen years (1976-1995) he owned a vending and food service company, where he managed to take it from 1.5 to 90 employees before successfully selling the business. During that time he admits to having made a lot of mistakes, but now, he uses that experience as part of his advising strategy, which we share throughout the interview. During this interview we cover: Business sustainability Lessons on how to be a better entrepreneur Maintaining sustainability in your business during a crisis Mistakes when seeking for success and financial freedom Setting appropriate expectations for your business Setting an appropriate Business strategy Effective hiring Underrated resources to grow your business Overcoming the “finding the right idea” hurdle and taking action Links and mentions: Josh is the author of his Stage 2 blog: “Creating Value” (http://www.stage2planning.com/blog (http://www.stage2planning.com/blog)). He’s also a writer for American Express Open as well as Inc.com, The Huffington Post, and Forbes.com. Josh is also the author of the book: “Sustainable: A Fable About Creating a Personally and Economically Sustainable Business”. (https://www.sustainablethebook.com/ (https://www.sustainablethebook.com/)) He’s the host of the podcast called “The Sustainable Business” (https://sustainablebusiness.co/category/sustainable-business-podcast/ (https://sustainablebusiness.co/category/sustainable-business-podcast/)), where he talks with leaders to help his audience think about the future of their business and clients. The cash flow code: https://thecashflowcode.com/ (https://thecashflowcode.com/) 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) In this episode, Josh Patrick joins us for a 1-on-1 interview on the SaaS District podcast. His specialty is helping private business owners grow and create more value in their business. He has over twenty years of experience as an adviser to private businesses. For nineteen years (1976-1995) he owned a vending and food service company, where he managed to take it from 1.5 to 90 employees before successfully selling the business. During that time he admits to having made a lot of mistakes, but now, he uses that experience as part of his advising strategy, which we share throughout the interview. During this interview we cover: Business sustainability Lessons on how to be a better entrepreneur Maintaining sustainability in your business during a crisis Mistakes when seeking for success and financial freedom Setting appropriate expectations for your business Setting an appropriate Business strategy Effective hiring Underrated resources to grow your business Overcoming the “finding the right idea” hurdle and taking action Links and mentions: Josh is the author of his Stage 2 blog: “Creating Value” (http://www.stage2planning.com/blog (http://www.stage2planning.com/blog)). He’s also a writer for American Express Open as well as Inc.com, The Huffington Post, and Forbes.com. Josh is also the author of the book: “Sustainable: A Fable About Creating a Personally and Economically Sustainable Business”. (https://www.sustainablethebook.com/ (https://www.sustainablethebook.com/)) He’s the host of the podcast called “The Sustainable Business” (https://sustainablebusiness.co/category/sustainable-business-podcast/ (https://sustainablebusiness.co/category/sustainable-business-podcast/)), where he talks with leaders to help his audience think about the future of their business and clients. The cash flow code: https://thecashflowcode.com/ (https://thecashflowcode.com/) Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 3998dc73-1757-4006-a10d-97e78d656ac2 https://horizencapital.com/saas-district/1-how-to-create-sustainability-in-your-saas-business-with-josh-patrick Thu, 07 May 2020 21:42:00 +0000 2768 false full Episode Zero: Welcome to SaaS District Akeel Jabber | Horizen Capital We're Live! Time to learn more about everything SaaS. In this episode, our host Akeel Jabber introduces himself and the new SaaS District Podcast. Akeel is a former petroleum engineer turned entrepreneur investor. He runs a micro private equity firm called HoriZen Capital focused specifically in SaaS businesses, where he is a general partner and investment director. Akeel started in the online business world five years ago building, selling, and building websites. He is a serial entrepreneur who has founded several start-up businesses. Before starting HoriZen Capital, Akeel worked with another private equity firm called <em>Wired Investors</em>, where he helped raise limited partnership capital and grew their product-type service and SaaS companies, including <em>99 Dollar Social</em>. He also worked closely with the CEOs from the company’s portfolio. He collaborated with them to improve operations, growth, marketing, and to become more effective leaders. Akeel’s expertise is getting deep into the trenches of operations, growth, and running a business. Each week, we will have episodes where we will host 1-on-1 interviews with experts from the industry to learn from their experience, stories, and strategies. The SaaS District Podcast is meant for highly driven SaaS founders, operators, Private equity or VC investors, SaaS consultants, SaaS Growth Marketers or anyone who wants to learn more about entrepreneurship, Growth marketing, hiring, raising capital, exiting, scaling, difficult challenges, balance and productivity, bootstrapping, Venture Capital, Private Equity, Investment philosophy, and other topics focused on running a business in the right direction. <strong>Links and mentions</strong> <em>99 Dollar Social </em>Case Study: <a href="https://horizencapital.com/how-we-doubled-reseller-revenue/">https://horizencapital.com/how-we-doubled-reseller-revenue/</a> Learn about HoriZen Capital: <a href="https://horizencapital.com/">https://horizencapital.com/</a><a href="https://horizencapital.com/"> </a> 🐦 Twitter - <a href="https://twitter.com/AkeelJabber">https://twitter.com/AkeelJabber</a> 💼 LinkedIn - <a href="https://linkedin.com/in/akeel-jabbar">https://linkedin.com/in/akeel-jabbar</a> 🔈 Other Podcast Episodes - <a href="https://horizencapital.com/saas-podcast">https://horizencapital.com/saas-podcast</a> We&#39;re Live! Time to learn more about everything SaaS. In this episode, our host Akeel Jabber introduces himself and the new SaaS District Podcast. Akeel is a former petroleum engineer turned entrepreneur investor. He runs a micro private equity firm called HoriZen Capital focused specifically in SaaS businesses, where he is a general partner and investment director. Akeel started in the online business world five years ago building, selling, and building websites. He is a serial entrepreneur who has founded several start-up businesses. Before starting HoriZen Capital, Akeel worked with another private equity firm called Wired Investors, where he helped raise limited partnership capital and grew their product-type service and SaaS companies, including 99 Dollar Social. He also worked closely with the CEOs from the company’s portfolio. He collaborated with them to improve operations, growth, marketing, and to become more effective leaders. Akeel’s expertise is getting deep into the trenches of operations, growth, and running a business. Each week, we will have episodes where we will host 1-on-1 interviews with experts from the industry to learn from their experience, stories, and strategies. The SaaS District Podcast is meant for highly driven SaaS founders, operators, Private equity or VC investors, SaaS consultants, SaaS Growth Marketers or anyone who wants to learn more about entrepreneurship, Growth marketing, hiring, raising capital, exiting, scaling, difficult challenges, balance and productivity, bootstrapping, Venture Capital, Private Equity, Investment philosophy, and other topics focused on running a business in the right direction. Links and mentions 99 Dollar Social Case Study: https://horizencapital.com/how-we-doubled-reseller-revenue/ (https://horizencapital.com/how-we-doubled-reseller-revenue/) Learn about HoriZen Capital: https://horizencapital.com/ (https://horizencapital.com/) https://horizencapital.com/ ( ) Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) Other Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) df9b88ad-b553-4e73-b2ec-57994776a956 https://horizencapital.com/saas-district/episode-zero-welcome-to-saas-district Thu, 07 May 2020 21:41:00 +0000 200 false