Outside By Design

Good Trip Adventures’ Megan Kennedy + Tyler Tennant on Exploring the TikTok Playground

Thu, 31 Mar 2022 12:07:00 +0000

The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok!

Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up on the wrong side of TikTok, and how the app led to a new product offering for Good Trip. Learn from their strategy, laugh at their jokes!

Follow Good Trip Adventures:

TikTok @goodtripadventures

Instagram @goodtripadventures

goodtripadventures.com

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Dovetail Workwear Co-Founders Kate Day + Sara DeLuca on Clothing That Works

Thu, 24 Mar 2022 12:23:00 +0000

"Our goal is to be the best workwear brand out there, regardless of gender." This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed development, crossing the line between trades and outdoor, how they focus on sustainability, and building a business out of a need in the market. Grab a cup of coffee and some headphones and prepare to be inspired! Note: Kate had some microphone issues toward the beginning of the podcast, but we were able to improve the sound as the episode goes on. Thanks for bearing with us! Follow Dovetail: @dovetailworkwear dovetailworkwear.com

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Episode 132: The Futurist Project Founders Kelsey McGrew + Stasia Walker on Investing In Outdoor Industry Leaders

Thu, 17 Mar 2022 12:12:00 +0000

This week we had the opportunity to speak with two of the founders of The Futurist Project’s Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, what their goals are for the participants, and how you can get involved. This one is all about mentorship, community, and learning - enjoy! To apply: thefuturistproject.com Use code OUTSIDEBYDESIGN for a free application Deadline to apply: April 1st. Follow The Futurist Project: LinkedIn

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Burton Lead Designer Casey Callahan on Humanizing Creative

Thu, 10 Mar 2022 12:49:00 +0000

This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and designing from a place of generosity. So much is packed into this episode - enjoy!

Follow Casey:

@caseyskylar

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Women’s Health Features Director Kristin Canning on Being Fascinated By The Details

Thu, 03 Mar 2022 13:46:00 +0000

"The people and the brands that I'm most drawn to are the ones that are really authentic." This week on the podcast we're joined by Women's Health Features Director Kristin Canning. Kristin chats with Lisa about what makes a good story, bringing your whole self to work, advice for freelancers, and what makes a good pitch. If you're curious about the editorial process or want to learn from a professional storyteller, this episode is for you! Follow Kristin: @kriscann kristincanning.contently.com

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Public Speaking + Presentation Coach Hannah Michelotti on Presenting Yourself Authentically

Thu, 24 Feb 2022 13:02:00 +0000

"When you're not authentic, people don't listen to you."

We're joined this week by Hannah Michelotti, public speaking and presentation coach. Hannah shares her best tips for giving presentations as a creative, how to dress authentically, what makes a virtual presentation different than an in-person one, and how to utilize storytelling to keep your listeners interested. This is an INCREDIBLE episode for anyone who gives presentations in a work setting.

Follow Hannah:

@articulatewithhannah

articulatewithhannah.com

YouTube

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Trew Gear Director of Operations Katherine Donnelly on Making Things Better

Thu, 09 Dec 2021 12:56:00 +0000

This week on Outside By Design: Katherine Donnelly, Director of Operations at Trew Gear. Katherine shares about her engineering background and her path to the outdoor industry, what it means to be creative as a "left-brained" person, communicating with creative team members, gracefully rolling with supply chain issues, and more.

Follow Katherine:

@trewgear

trewgear.com

@katherinejondro

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Former Chaco Marketing Director Jamie Kirby on Making Your Vision a Reality

Thu, 02 Dec 2021 12:34:00 +0000

This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie shares about being a female creative director, breaking free from corporate life, staying engaged with side creative projects, and being the kind of boss that rolls up their sleeves and gets stuff done.

Follow Jamie: Personal: @heydaylab Work: @fernhaus.studio People/Coaches Jamie referenced: Executive Coach - Sari De Life Coach - Jillian J Journaling & Meditation - AM Yoga Experiential Agency that built the Fit for Adventure Tour Bus - The Field Scout

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Town Hall CEO Robin Hall on Creating Your Outdoor Biz Community

Thu, 18 Nov 2021 12:55:00 +0000

"Community is everything to us."

Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from working at Smartwool to starting a sustainable kids' outdoor apparel brand. They also cover the nuances of marketing to kids and their parents, interesting consumer trends, approaching gender as a kids' apparel company, and building an outdoor business community in Steamboat Springs.

@townhallco_

@robinhallco

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Troy Lee Designs Digital Marketing Manager Tanya Velazquez On Telling Your Brand Story

Wed, 10 Nov 2021 12:06:00 +0000

We’re joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer relationships, forward thinking as part of your marketing calendar, streamlining processes, and telling your brand’s story through a blend of creativity and logistics. troyleedesigns.com @troyleedesigns

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Ibex GM Bonie Shupe on Reviving a Brand

Thu, 04 Nov 2021 12:28:00 +0000

"Mindset over skillset."

After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at WHEELIE: the Rebrand Program. In 12 weeks, this live, digital rebrand program will leave you with a fully-custom, updated brand with a plan.

And our guest for this episode is no stranger to rebranding and revamping an existing outdoor brand. Bonie Shupe is the GM and Director of Product at Ibex, a brand that once went out of business but was brought back from the ashes. Bonie discusses navigating a brand's identity as both an old and a new company, rebuilding trust through authenticity, and reframing Ibex's mission and values into the future.

Follow Bonie: @bonieshupe LinkedIn Ibex Insiders wheeliecreative.com/rebrand

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Climate Neutral CEO Austin Whitman on Taking Our Climate Impact Seriously

Thu, 17 Jun 2021 16:57:41 +0000

"More people are thinking about climate in a serious way than ever before."

This week we're joined by Austin Whitman, CEO of Climate Neutral. Austin shares how Climate Neutral came to be, the certification process for brands, and why they launched in the outdoor industry. Austin also discusses what creatives can do about the climate crisis, who leads these certification processes inside companies, and how to get involved. This episode is jam-packed!

Follow Climate Neutral:

@beclimateneutral

climateneutral.org

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Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work

Thu, 27 May 2021 13:37:00 +0000

"How do you be real - and can you be real - to everyone at once?"

We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!

Follow Matt:

@mattburbach

mattburbach.com

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What Apple's Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)

Thu, 20 May 2021 12:31:00 +0000

We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your social media ad campaigns, this is why! Tune in to find out what's happening, what the impacts will be, and what you can do about it.

Deeper information:

Facebook for Business on How iOS 14 May Affect Your Ads and Reporting

BGR on How Anti-Tracking Is Hurting Facebook

Adlucent on How Advertisers Can Prepare

Fast Company on Stats For Tracking Uptake

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Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand

Thu, 29 Apr 2021 12:49:00 +0000

"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned."

This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former Social Media Manager at Osprey. Kami joins us to talk about finding a brand voice, talking about tough topics as a brand, and being relatable to both beginners and seasoned athletes. How can a brand stand up for what it believes in? And do you have to sacrifice personal values for the interest of a brand? Listen in to find out!

Follow Kami:

@followthebeartracks

@wild_rye_

wild-rye.com

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What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

Thu, 22 Apr 2021 13:28:00 +0000

COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about these first-time outdoorists. Iris chats about these findings and what they mean for industry marketers for the coming years. If you're curious about engaging these brand new outdoor customers and turning them into lifelong adventurers, listen in!

Read The Report

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10 Creative Ways To Engage Your Athlete Team (minisode)

Thu, 01 Apr 2021 13:20:00 +0000

We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or hoping to kick off your company's ambassador crew, this is a great, quick listen for you!

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5 Signs Of An Extraordinary Creative Director (minisode)

Thu, 25 Mar 2021 12:46:00 +0000

"Your creative agency shouldn't be in the friend-making business."

Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative direction is, some red flags to look out for, and how you can find a creative director or agency.

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Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself

Thu, 18 Mar 2021 17:48:11 +0000

"The most exciting thing in skiing is women."

We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds creativity in skiing, how the treatment of women in the ski industry has evolved, and what the future of skiing holds.

Follow Elyse:

@elysesaugstad

On My Own Terms

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How Outdoor Brands Can Utilize Instagram Reels (minisode)

Thu, 11 Mar 2021 12:59:00 +0000

Is your brand missing out on the power of Instagram reels? Let's fix that!

Iris brings her social media insights to the podcasts to discuss why reels are so beneficial to your brand and four types of reels your outdoor brand can utilize to reach outdoor-minded users. We can't wait to see what you post!

Reels referenced:

Red Bull, Black Diamond, PinkBike, Specialized, Simms, SMITH Optics, prAna, Keen, United By Blue, Oboz, REI, Icebreaker

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Professional Skier Lynsey Dyer on Celebratory Creativity

Fri, 05 Mar 2021 13:25:00 +0000

"I do think that we in this industry, as small as we are, we are mighty."

We're joined by pro skier, artist, producer, founder, and woman of many other titles Lynsey Dyer! Lynsey talks about the state of being a pro skier in this world, moving past beauty standards, using your creative talent the right way, and her time on a reality TV show.

Follow Lynsey:

@lynseydyer

lynseydyer.com

unicornpicnic.com

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Humanizing the Workplace (minisode)

Thu, 25 Feb 2021 13:19:00 +0000

30% of your life is spent at work. How are you showing up there?

Lisa's on the minisode to talk about corporate culture, leadership training, and bringing humanness to work. Plus, she hints at a top secret project in the works to help everyone level up. Listen in!

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Photographer, Filmmaker, and Adventurer Evan Green on Speaking A Visual Language

Thu, 18 Feb 2021 12:45:00 +0000

This week we're joined by documentary-style photographer Evan Green! Evan chats about the special requirements of shooting mountain biking, how he uses color in his photos, his role in impacting the diversity of the outdoor industry, and why being an athlete helps him in his role as an action sports photographer.

Follow Evan:

greenevan.com

@thegreenevan

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India's Only Female Adventure Filmmaker, Kopal Goyal, on Listening To Your Heart

Thu, 04 Feb 2021 12:57:00 +0000

This week on the podcast we’re joined by Kopal Goyal, the *ONLY* female outdoor filmmaker in India and founder of @inspire.crew.

Kopal talks about how her passion for climbing and her chosen career path were at odds with her upbringing and how she still grapples with the pull of societal expectations and tradition. She also shares about her film, Project Wild Women, which features female athletes across India who are pushing their sport and breaking barriers - and it was accepted into @banffmountainfestival in 2020! This episode covers pursuing your dreams against the odds, the power of a camera, and climbing as an escape from the naysayers.

Follow Kopal:

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5 Marketing Habits To Leave In 2020 (minisode)

Thu, 17 Dec 2020 18:51:17 +0000

Let's talk bad marketing habits! Iris is on the show today to share 5 common bad habits we're leaving behind as we head into 2021.

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Permission To Dream with Justine Mulliez / Just A Wild Thought

Thu, 10 Dec 2020 12:10:00 +0000

This week we're joined by Justine Mulliez, life and small business coach and founder of Just A Wild Thought. Justine shares her coaching style, her journey to a career change, the struggles she often sees creatives face, and her entrepreneurial hunger. This is a jam-packed episode about leveling up yourself!

Follow Justine:

@justawildthought

justawildthought.com

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What To Expect From Social Media In 2021

Thu, 03 Dec 2020 16:27:53 +0000

It's time for a minisode! This week Iris dives into all the trends we're expecting to see on social media next year. From types of content to calendar scheduling to social shopping, 2021 is going to be an exciting year - and this is where you can get a head start on your social strategy planning! Happy listening!

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Creating Art For Impact with Devin Dabney / Creative, Climber, Route Setter, Storyteller

Thu, 26 Nov 2020 11:51:00 +0000

Devin Dabney is a man of many, many hats. He brought all those hats to the podcast to chat about creativity, the intersection of music and climbing, how route setting isn't all about giving people what they want, and sharing authentic feelings through many forms of writing. This is a jam-packed episode about leveling up your creativity.

Follow Devin:

@deuceishiphop

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The Power of Photography (minisode)

Thu, 19 Nov 2020 20:47:17 +0000

"Every time you pick up a camera, I urge you to consider how you can use the power of photography in a positive way."

This week Lisa takes on the minisode and explores the power of photography - the responsibility photography holds, how sonder relates to the implicit and explicit messages sent by photographs, and how we can be more truthful when crafting images.

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Using Adventure To Navigate Life with Natasha Buffo / Dirt and Tears

Thu, 12 Nov 2020 12:38:00 +0000

"The decision to sit down and write a full book... it really came from a craving, a need to purge this story."

This week we're joined by former Silicon Valley analyst-turned-storyteller Natasha Buffo. Natasha covers a wide range of topics including finding spirituality in nature, listening to your intuition, slowing down in her outdoor pursuits, how to use nature to navigate grief, and why sex should be treated as any other adventure. Oh, did we mention she's also writing a book? This is a jam-packed episode you won't want to miss.

Follow Natasha:

dirtandtears.com

@dirtandtears

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What To Expect From Holiday Shoppers in 2020 (minisode)

Thu, 05 Nov 2020 12:31:00 +0000

Can you hear the jingle bells yet?

Iris can! As a self-described holiday fanatic, Iris has delved into research on how holiday shopping will change this year and is here to relay her findings on to you. Find out how shipping delays, online research, local shopping campaigns, and more are changing the landscape for businesses as we head into the final stretch of 2020.

Morning Consult Survey

5 Big Shifts In Holiday shopping

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Color Tells A Story with Dawn Rae Knoth / Color, Trend & Merchandising Expert

Thu, 29 Oct 2020 12:53:00 +0000

We're not sure we could pack more useful information into one episode than Dawn Rae Knoth did in this one! Dawn Rae is a trend, color, and merchandising expert and she joins us to share aaaaaalllll the knowledge. Dawn Rae talks about how color tells a story, how designing must take all bodies into account, how aesthetics play a role in happiness, and how it feels to see a design in the wild. Curious about gear design, color forecasting, or how brands can predict future trends? This is your episode!

Follow Dawn Rae:

@dawnraek

dawnrae.com

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Brand Versus Branding (Minisode 6)

Thu, 22 Oct 2020 18:10:25 +0000

This week's minisode features Lisa's take on the responsibility we have as creatives, how to mesh fine art and design into your creative work, and how branding differs from brand. This is a short & sweet episode for outdoor creatives, marketing managers, or anyone else who needs fired up!

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The Camera As a Weapon with Eric Arce // Photographer and Pedal 2 The People Co-Founder

Thu, 15 Oct 2020 12:32:00 +0000

"It's really critical to have people behind the lens that can kind of tease out these nuances in photography."

We're joined this week by Eric Arce - freelance photographer, Specialized ambassador, and co-founder of Pedal 2 The People. Eric speaks about infusing BIPOC experience into his photos, how a camera can be both a tool and a weapon, and how facing his mortality led him to find what he really wanted to do. This episode is jam-packed with insights and thoughtfulness, don't miss it!

Follow Eric:

@pedalhomie

@pedal2thepeople

Eric Arce Photography

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Lessons Learned from 100 Podcast Episodes (Minisode)

Thu, 08 Oct 2020 12:24:00 +0000

We're celebrating our 100th (!) episode of Outside by Design with a special minisode!

Lisa sits down and reflects on the themes that have come up after 6 years of podcasting and what we have learned about growth from our past guests. This episode covers the chaos of creativity, the evolutionary process, and where we're going from here.

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Building a Legacy with Kristin Carpenter / Verde Brand Communications & Channel Mastery

Thu, 17 Sep 2020 12:03:00 +0000

"I have always been kind of used to working twice or three times as hard."

This week we're joined by Kristin Carpenter - founder/CEO of Verde Brand Communications and host of the Channel Mastery podcast. Kristin shares how she's changed over 20 years of owning her PR agency, her experience running a company as a woman and a mom, and how brand leaders can sign up for her Multi-Channel Marketing Academy. Kristin dives deep into personal evolution, the impacts of COVID, and thought leadership.

Follow Kristin:

@verdebrandcommunications

@kc.carpediem

Multi-Channel Marketing Academy

channelmastery.com

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Ask The Hard Questions with Amelia Arvesen / Honing Her Craft & Freelance Journalism

Thu, 10 Sep 2020 16:46:41 +0000

Even though she prefers the written word to communicate, outdoor journalist Amelia Arvesen CRUSHED this conversation! Amelia joins us to talk about what makes a good story, the role of truth in journalism, and why she started the Honing Her Craft newsletter featuring female creatives across all industries. You won't want to miss this episode!

Follow Amelia:

@hi_amelia

honinghercraft.substack.com

ameliaarvesen.com

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Enjoying the Process with AJ Wiley / Illustrator and Kumawave Founder

Thu, 03 Sep 2020 12:37:00 +0000

"I want to be the best at what I'm doing and I'm going to put the time in."

This week we're joined by designer and illustrator AJ Wiley! AJ discusses his newly launched apparel brand Kumawave, his goal with his art, how TikTok success grew his following, and why artists shouldn't value engagement numbers.

Follow AJ:

AJ's TikTok

@ajwiley.design

@kumawavebrand

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Peace Through Biking with Analise Cleopatra and Aly Nicklas

Thu, 27 Aug 2020 12:52:00 +0000

"You don't have to know how to do something to start."

This week we have TWO guests on the show: Analise Cleopatra and Aly Nicklas, directors of the bikepacking film "Pedal Through." The film follows Analise and friend Dej'uanae Toliver, first time bikepackers, as they head into the Oregon forest led by professional biker Brooklyn Bell.

Analise and Aly chat about the documentary process, the logistics of filming a bikepacking trip, communication during co-directing, and changing how being active while pregnant is viewed.

Follow Aly and Analise:

@cleeeopatra

@alynicklas

Watch Pedal Through

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Our Wild Backyard with Peggie dePasquale / Wyoming Wilderness Association

Thu, 20 Aug 2020 12:14:00 +0000

We're joined this week by Peggie dePasquale, Associate Director of Wyoming Wilderness Association. Peggie talks about how COVID hit her organization, the challenges of disseminating information in a rural area, and the controversy surrounding wilderness areas and mechanized recreation. This is a perfect Level 3 conversation, listen in!

Follow WWA:

palisadesproject.org

www.wildwyo.org

@wyomingwilderness

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Photographing With Intention with Gritchelle Fallesgon / Adventure Photographer

Thu, 13 Aug 2020 12:03:00 +0000

We're joined this week by outdoor photographer Gritchelle Fallesgon! Gritchelle talks about what makes a great photo, why photographing women of color getting rad in the outdoors is her jam, and the less sexy side of photography people don't talk about. Gritchelle is a talented artist and wonderful person to boot!

Follow Gritchelle:

@gritchelle

gritchelle.studio

gritchelle.photos

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The Dilemma of Outdoor Content During COVID (Minisode 5)

Thu, 06 Aug 2020 13:22:00 +0000

To post the photo or to not post the photo? COVID-19 has thrown us all for a loop, but especially the outdoor industry. Is it ethical to encourage outdoor adventure these days? What about travel? How can we find a happy medium between promoting healthy adventures and staying safe? Iris dives into these questions in our latest podcast minisode.

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Making Effort To Be Extraordinary with Alex Pavon / Juliana Bicycles

Thu, 30 Jul 2020 12:13:00 +0000

This week on the show: athlete, social media manager, and nursing student (!) Alex Pavon! Alex manages social media for Juliana bicycles and focuses on spreading positivity and doing good in the world. Alex chats creativity, content creation during COVID, and adding substance to social media.

Follow Alex: @alexjpavon @julianabicycles

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Black Joy On The Waves with Martina Duran / Textured Waves

Thu, 23 Jul 2020 12:34:00 +0000

"We have to be able to tell our own stories."

This week we're joined by Martina Duran, co-founder of Textured Waves. Textured Waves is a collective of women of all shades, riding the waves - founded by BIPOC surfers for BIPOC surfers. Martina talks about their short film "Sea Us Now," her journey of self-acceptance and how it coincides with the ocean, and how brands can better represent their customers.

Follow Martina:

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Lean Into Resistance with Vanessa Faye Foerster / Diversify Triathlon Movement

Thu, 16 Jul 2020 12:33:00 +0000

"Integrity is doing what you said you would do when you said you would do it."

We're joined this week by Vanessa Faye Foerster, Mental Endurance Coach and triathlete! Vanessa will get you fired up to tackle life's challenges. She talks about building integrity with yourself, how we shouldn't fear failure, and how she's working to diversify the starting line in triathlon. This is a woman you want to be following on your feed!

Follow Vanessa:

@vanessafayefoerster

vanessafayefoerster.com

diversifytriathlonmovement.com

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Finding Freedom with Justine Yeung / Freelance Graphic Designer

Thu, 02 Jul 2020 12:38:00 +0000

"I want to be more of a master of some things than a Jack of all trades, master of none."

We're joined by freelance illustrator and graphic designer Justine Yeung. Justine shares about her journey to freelancing, the struggles she faces, and how she volunteers her work to make a difference. This is a great episode for those who might be starting out on a new path!

Follow Justine:

@wheresjustine

wheresjustine.com

Shred the Patriarchy

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Money Mindset with Alex Hanifin / Alpine Start Foods

Thu, 25 Jun 2020 12:06:00 +0000

"I've had that experience working for a big company of being like, what goes on in that boardroom? And why does this group of people have so much power over my career and over my life and over this company? Why is it so secretive and why is it all men?"

This week we're joined by Alex Hanifin, co-founder of Alpine Start Foods and Women on Boards. Alex chats about being a young woman in big pitch meetings, how her team got Alpine Start off the ground, and what she's working on now to encourage diversity in the boardroom.

Follow Alex:

@ahanifin

@alpinestartfoods

alpinestartfoods.com

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Bringing Delight with Chie Tamada / Hand Lettering Artist

Thu, 18 Jun 2020 13:38:00 +0000

Today we're joined by hand lettering artist (and athlete) Chie Tamada! Chie talks about meshing athletics and the outdoors with her creative pursuits, how she approaches brands, and how she feels about talking $$ with clients. Be sure to check out her Instagram to see her incredible work in action!

Follow Chie:

@chie.tamada

chietamada.com

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Take A Bold Path with Caeli Quinn / Climate Ride

Thu, 11 Jun 2020 12:19:00 +0000

"The bicycle is a powerful tool for change all over the world."

This week we're joined by Caeli Quinn, co-founder and Executive Director at Climate Ride. Caeli talks about why charitable rides work, how Climate Ride pairs adventure with philanthropy, and how climate justice and racial justice go hand in hand.

Follow Climate Ride:

www.climateride.org

@climate_ride

Why Every Environmentalist Should Be Anti-Racist

Climate Activists Embrace Racial Justice

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Knowing Your Worth with Latasha Dunston / Jitterbug Art

Thu, 04 Jun 2020 11:55:00 +0000

"I'm not one to wait for others to give me permission."

This week we're joined by Latasha Dunston, AKA Jitterbug Art. Latasha speaks about negotiating with brands as an artist, how she broke into the outdoor industry, and how her hard work has allowed her to become a full-time artist. We hope this episode serves to brighten your week as it did ours.

Follow Latasha:

@jitterbug_art

jitterbugart.com

Youtube

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Getting Comfortable With The Uncomfortable with Erica Nelson / REAL Consulting

Thu, 28 May 2020 12:07:00 +0000

"We're going to have conflict no matter what. So how can we communicate through that and how can we be emotionally intelligent working through that?"

This week we're joined by Erica Nelson, DEI consultant and Organizational Leadership Developer (and avid flyfisher). Erica talks about leadership vs management, how to determine your leadership style, and representation without tokenizing. Erica gives expert advice to brands and leaders and actionable steps to take to become more aware.

Follow Erica:

info@consultreal.org

@awkwardangler

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Why Zoom Meetings Are So Exhausting (Minisode 4)

Tue, 26 May 2020 17:06:40 +0000

WFH Zoom meetings leaving you beat at the end of the day? You're not alone. Iris and Lisa dive into the science behind why video calls are making us more on edge lately.

BBC Article

TED article on Zoom fatigue

Psychology Today on how to recover

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Having Fun & Giving A Shit with Wylie Robinson / Rumpl

Thu, 21 May 2020 12:07:00 +0000

Cozy up for this one... we're joined by Rumpl CEO and co-founder Wylie Robinson this week!

Wylie talks about how Rumpl prioritizes taking care of the earth, adapting to being a new father and a CEO during COVID-19, putting employee engagement first, and more. This episode contains SO much knowledge, so press play!

Follow Wylie:

rumpl.com

@gorumpl

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Why We Love TikTok (Minisode 3)

Tue, 19 May 2020 12:38:00 +0000

TikTok 'til we drop.

Elder Millennial Lisa and Baby Millennial Iris discuss their love for the trending video app TikTok. What makes this platform so different? Which of our two hosts is verified TikTok famous? How can your brand get involved? Listen to find out.

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Learning Along The Way with Jessica Miyuki / Salt Atlas & Textile Design

Thu, 14 May 2020 12:43:00 +0000

"Surfing forces you to be patient. You just have to roll with the punches."

We're joined this week by textile designer and Salt Atlas founder Jess Miyuki! Jessica talks about working at Billabong, freelancing, and her journey to becoming a business owner. She shares her design process, how she had to pivot her business during a pandemic, and why she's drawn to surfing. This episode will have you yearning for the beach!

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Shaping Our Future with Sarah Wood / The Good Talk

Thu, 07 May 2020 12:49:00 +0000

"How we contribute now and how we can continue to contribute shapes that. So let's not sit back and let someone else decide that for us. Let's make our choices now and make the new normal."

We're joined this week by Sarah Wood, business management consultant and founder of The Good Talk and Supply Connector (and former VP of Operations at Industry Nine). Sarah shares the process behind founding her COVID-19 relief platform, how communication is shifting in this new normal, and the ways we can adapt and be nimble during these changes. Sarah drops some operations knowledge on this one!

Follow Sarah:

thegoodtalk.biz

supplyconnector.org

thegoodsconnector.com

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Listening & Learning with Gale Straub / She Explores

Thu, 30 Apr 2020 12:32:00 +0000

"It just feels important to share a diverse range of stories and experiences."

The queen of podcasting herself is here - Gale Straub, founder of the She Explores podcast and co-founder of Ravel Media. Gale is a well-rounded creative and she joins us to talk monetizing her passions, creating community with intention, and creating content during a pandemic.

Follow Gale:

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Embrace The Awkward with Dr. Sara Boilen / Sweetgrass Psychological

Thu, 23 Apr 2020 12:27:00 +0000

"It's not as easy to have the conversation about mental health as it is to have about physical health."

We are joined this week by Sara Boilen, clinical psychologist and founder of Sweetgrass Psychological Services (oh yeah, she's also an avid outdoorswoman). Sara joins us to talk about leveling up yourself in this pandemic - including tips on coping strategies, creativity over Zoom, and leadership in times of strife. Sara also dives into mental health stigma and the debate over spending time outdoors right now. You're going to love this episode!

Follow Sara:

@sweetgrasspsychological

sweetgrasspsychological.com

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How To Instagram Live Like A Pro (Minisode 2)

Tue, 21 Apr 2020 16:53:49 +0000

We're back with another minisode!

This time Iris explains how to nail your first (or hundredth) Instagram Live. It's a little more work than just pushing a button, but it can make all the difference in creating successful live video content!

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Jump In, Jump Up, Jump Out with Claire Smallwood / SheJumps

Thu, 16 Apr 2020 12:22:00 +0000

"We're SheJumps, not SheStandsStill."

Today we're joined by the incredible Claire Smallwood, co-founder and Executive Director of SheJumps. After 14 years of running a nonprofit, Claire has plenty of insights to share about leadership, managing a team of volunteers, and partnering with brands the right way. Claire is our first guest to speak on Level 3: Level Up Your Community and she embodies that spirit wholeheartedly. Take a listen!

Follow Claire:

@clairesmallwood_

@shejumps

shejumps.org

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Why The Process Matters More Than Numbers (Minisode 1)

Mon, 13 Apr 2020 20:24:23 +0000

"The reason WHEELIE grew is I fell in love with making shit."

This week's minisode covers what Lisa hates about marketing and how to embrace the creative process during the era of COVID-19. If you're a business owner, marketer, creative, or leader, this episode will explain why people matter more than numbers and how the athlete mindset helps in business.

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What Does It Mean To Level Up?

Thu, 09 Apr 2020 20:33:29 +0000

We're back with Season 5 of Outside by Design!

Recorded from our homes during social distancing, we finally announce the WHEELIE 2020 initiative: Level Up Yourself, Your Brand, and Your Community. We preview the kind of guests you'll be hearing from this season and encourage you to submit your own suggestions for interviewees! Enjoy the season and keep an eye out for future episodes (and minisodes) launching soon!

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Twintuition with Sara Slagle

Thu, 26 Dec 2019 12:54:00 +0000

Two Slagles in the house!

It's the last episode of the year and the last episode of Season 4, so we decided to have a little fun. Lisa's twin sister Sara is on the show today, and they asked each other listener questions about adventures, what annoys each twin about the other, and Sara Slagle's marketing advice. Can they feel each other's pain? Can they read each other's mind? Listen in to find out.

Follow Sara:

@sarakins316

Sara's Math Youtube Channel

View past episodes, transcripts, Sara's bike, and more info about the show: wheeliecreative.com/podcast

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Laughter In All Forms with Katie Burrell

Thu, 19 Dec 2019 13:04:00 +0000

That's right... THE Katie Burrell.

The brilliantly hilarious Katie Burrell is here this week and she talks about taking her ski comedy/documentary film Dream Job on a world tour, why she hates marketing, her process for stand up comedy, and creating her hybrid characters that make so many laugh.

Follow Katie:

You'll enjoy this film, too

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Don't Take Life So Seriously with Jenny Verrochi

Thu, 12 Dec 2019 15:43:58 +0000

Everybody messes up, it's just how you react that counts.

This week we're joined by Jenny Verrochi, Co-Founder of Wild Barn Coffee (formerly Backcountry Nitro). Jenny talks about getting caught up in the Backcountry trademark debacle, her experience founding a company with her best friend, and how they bring an authentic, wild spirit to their brand. We can't wait to see where Wild Barn goes from here!

Follow Jenny:

@jennnnygirl

@wildbarncoffee

wildbarncoffee.com

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Leave It Better with Alyssa Ravasio

Thu, 05 Dec 2019 13:23:00 +0000

Fall in love with the problem, not the solution.

This week we're joined by Alyssa Ravasio, founder of Hipcamp! Alyssa talks how she started her businesses, the things she's learned through entrepreneurship, putting values before products, and our word of the month, synthesis.

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Accidental Entrepreneurship with Cassie Abel

Wed, 27 Nov 2019 12:21:00 +0000

Are you celebrating Women-Led Wednesday today?

We launched this week's episode a day early because today (November 27th) is Women-Led Wednesday - a national shopping holiday founded by this week's guest Cassie Abel! Cassie is a self-described accidental entrepreneur - she’s the CEO and Co-Founder at Wild Rye, Owner at White Cloud Communication, and Managing Director/Creator of Women-Led Wednesday. Cassie talks about her path to being a business owner, her biggest struggle as an entrepreneur, and why role models are important. Enjoy the show and don't forget to shop women this holiday season!

Follow Cassie:

@cassieabel

@wild_rye_

@whitecloudcommunication

@womenledwednesday

womenledwednesday.com

wild-rye.com

whitecloudcommunication.com

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Seeking Inspiration In Unlikely Places with Reuben Krabbe

Thu, 21 Nov 2019 13:10:00 +0000

Failure and setbacks are all part of the creative process.

This week we talk with action sports photographer Reuben Krabbe about his latest projects, how he gathers new creative ideas, how he prioritizes safety when working in the backcountry, and how he takes care of himself with such a demanding job.

Watch Nebula:

nebula-film.com

Follow Reuben:

@reubenkrabbe

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Don't Wait To Go After What You Want with Shannon Mahre

Thu, 14 Nov 2019 13:20:00 +0000

"If I had stopped when I felt defeated, I wouldn't be where I am now."

Today we have the brilliant and entrepreneurial Shannon Mahre on the show! Shannon joins us to talk about her three businesses, balancing being a parent while working alongside her spouse, her advice to freelancers, and a diagnosis that changed her life.

Follow Shannon:

www.shannonskouras.com

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Plant The Seed with Becky Mendoza

Thu, 07 Nov 2019 14:22:00 +0000

Becky's not your typical attorney.

This week on Outside by Design we're joined by Becky Mendoza: action sports contract lawyer, founder of Action Sports Law Group, and co-founder of Changing Tides Foundation. Becky is not only wicked smart, but she also gives a damn. Becky talks about staying on top of changes in the legal world, how she stays nimble as an entrepreneur, what drives her, and the work she does around the world with Changing Tides Foundation.

Follow Becky:

@actionsportslaw

@changingtidesfoundation

changingtidesfoundation.org

Colorado Sun article on Backcountry.com

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Constant Improvement with Allison Miles

Thu, 31 Oct 2019 12:56:00 +0000

When you follow what you love, everything will fall into place.

This week we speak with Allison Miles, Community & Content Manager at Ruffwear! Allison shares her transition from the law profession to the outdoor industry, the unique aspects of representing four-legged customers, and how Halloween at Ruffwear is the best day of the year. Allison also gives some advice for receiving creative feedback and how she blends her personality into her work.

Follow Allison:

@allimmmiles

@ruffwear

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Navigating Life's Rapids with Heidi Jo Dent

Thu, 24 Oct 2019 13:19:00 +0000

If you're doing something without a purpose, stop doing it.

This week we're joined by Heidi Jo Dent - retired Team USA Paralympic snowboarder and all-around badass. Heidi talks about how she ended up joining the team, the heartbreak of breaking her prosthetic at the Sochi Olympics, finding new purpose as a special education teacher, and how outdoor recreation serves as the greatest equalizer.

Follow Heidi Jo:

@hjduce

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Creative Curiosity with Jainee Dial

Thu, 17 Oct 2019 13:41:00 +0000

Without purpose, what are you doing?

This week we're joined by Jainee Dial, co-founder and Chief Creative Officer of WYLDER. Jainee brings her brilliant mind to this episode and speaks about her entrepreneurial journey, how she turns to the outdoors to find inspiration, and her thoughts on curiosity's role in creativity.

Follow Jainee:

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Getting Glitter Fingers with Gretchen Powers

Thu, 10 Oct 2019 13:19:00 +0000

Don't be afraid to flirt with the people and brands you're want to work with!

Gretchen Powers brings her creative energy and realness to the show this week and we can't thank her enough. Gretchen shares how she makes people comfortable in front of a camera, how she navigates mental health as an entrepreneur, and the “glitter fingers” feeling she gets when she finds a story she just has to tell. Give it a listen!

Follow Gretchen:

@gpowersfilm

@powersprovisions

gpowersfilm.com

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Find Your Guiding Compass with Ashley Rankin

Thu, 03 Oct 2019 15:35:02 +0000

If you tackle one accomplishment a day, you'll reach your goals before you know it.

This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown.

Follow Ashley:

@anikkir

@shredly

shredly.com

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Empowering People with Susan Purvis

Thu, 15 Aug 2019 12:28:00 +0000

"I realized I was as lost as anybody I found."

This week we're joined by Susan Purvis - avalanche dog trainer, empowerment speaker, outdoor medicine educator and author of the bestselling outdoor adventure memoir, Go Find. Susan has dedicated her life to helping people, and today on the show she shares her transition from educator to writer. Susan talks about how fear can hold us back and how we can get lost in our emotions and relationships just as easily as we can get lost in the woods. Listen as Susan shares how she returns to alignment and how her recent switch to sobriety has impacted her creativity.

Follow Susan:

www.cboutdoors.com

susanpurvis.com

Susan's Facebook Page

@susanpurvisauthor

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Shredding Fear with Lindsey Richter

Thu, 08 Aug 2019 12:22:00 +0000

Getting more women on bikes is more than just a business to Lindsey Richter.

As the founder (and Director of Inspiration) at Ladies AllRide, Lindsey's mission is to help women conquer their fears on bikes - and in turn, their fears in all aspects of their lives. Lindsey talks about finding a place in the bike industry, aligning her values with her business, and her transition from racing to teaching.

Follow Lindsey:

@ladiesallride

ladiesallride.com

Ladies AllRide Facebook Page

@gritclinics

gritclinics.com

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Speak Up, Not Over with Vasu Sojitra

Thu, 01 Aug 2019 13:16:00 +0000

What is the benefit of diversity in the outdoor industry?

This week we're joined by Vasu Sojitra: professional athlete, Adaptive Sports Director at Eagle Mount Bozeman, and Coordinator at Earthtone Outside MT. Vasu shares his work to elevate the voices of underrepresented folks in the outdoor industry, his mission as a professional adaptive athlete, how he navigates skiing's bro culture, the barriers to entry in snow sports, and our word of the month, Alignment.

Follow Vasu:

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Spreading Positivity with Sensi Graves

Thu, 20 Jun 2019 12:02:00 +0000

Remember, you are a badass.

This week we're joined by Sensi Graves, professional kiteboarder and founder of Sensi Graves Bikinis. Sensi talks about grounding herself in gratitude, both in work and play. She shares her struggles to balance being an athlete and a businesswoman, as well as her personal mantra when things get tough. Sensi's approach to product photography and social media is refreshing and her positivity radiates through her words. Enjoy the show and have a happy Outdoor Retailer week, everyone!

Follow Sensi:

@sensigraves

@sensibikinis

sensigravesbikinis.com

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Embracing Vulnerability with Perry Cohen

Thu, 13 Jun 2019 11:41:00 +0000

When you can't find the community you're searching for, you create it yourself.

We're joined this week by Perry Cohen, Executive Director and Founder of The Venture Out Project. Perry talks about providing a safe community for TVOP participants, how outdoor brands can move beyond the gender binary, and how nature helped him feel comfortable in his body for the first time.

Follow Perry:

@theventureoutproject

ventureoutproject.com

Diversify Outdoors

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Committing to Nuance with Katie Boué

Thu, 06 Jun 2019 12:23:00 +0000

Outdoorists have the unique opportunity to create change.

This week's guest is the incredible Katie Boué - outdoor advocate and creative powerhouse. Katie shares the importance of finding nuance in complicated topics, her method of distilling policy issues into bite sized nuggets, and how she finds balance in her work and herself.

Follow Katie:

@katieboue

Twitter

themorningfresh.com

Season 4 Q&A

Thu, 30 May 2019 12:12:00 +0000

It's a Wheelie Q&A episode!

Lisa and Iris answer our listeners' burning questions about Wheelie, entrepreneurship, manifestation, and the weird things we do at work. Don't worry, we return to regular Outside by Design programming next week!

Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

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Finding Handrails with Rebecca Rusch

Thu, 23 May 2019 14:40:28 +0000

What do you stand for?

We're honored to be joined this week by Rebecca Rusch - adventure athlete, 7x world champion, best selling author, activist, Emmy winner, and damn good person. Rebecca shares her personal manifesto and her guiding principles she follows in all aspects of her life. She also talks about asking for help, the power of pessimism, and what she looks for in a creative team.

Follow Rebecca:

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Seeking the Uncomfortable with Amelia Leme

Thu, 16 May 2019 12:20:00 +0000

If you think entrepreneurship is hard, try starting a company in a new country in a second language.

That’s what Amelia Leme did when she launched @manathreads, and she tells her story on the show this week. Amelia talks about making a change in the textile industry, building her business network from scratch, and “MANAfesting” her way to success. Amelia’s positive energy shines through in this episode and she’ll leave you inspired to crush your goals.

Follow Amelia:

@amelialeme

@manathreads

manathreads.com

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Make It Happen with Shandi Kano

Thu, 09 May 2019 13:13:00 +0000

Start with why.

This week's podcast is all about making it happen - and who better to be our guest than producer Shandi Kano? Shandi talks the perks of freelancing, putting dreams into action, and balancing athletic pursuits with work life. If you need a reminder to get shit done, this is it!

Follow Shandi:

shandikk.com

@shandikk

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Everybody Eats with Uriell Carlson

Thu, 02 May 2019 12:17:00 +0000

We all have to eat, so we might as well eat to our advantage.

We have quite the expert on the show this week: nutritionist Uriell Carlson. Uriell works with clients ranging from professional athletes to casual adventurers and coaches them to attain peak performance through proper nutrition. Uri discusses fueling with real food, how to properly recover from a day shredding or shooting, and her thoughts on the new word of the month, manifestation.

Follow Uriell:

@uri_carlson

www.innerwildnutrition.com

MyFitnessPal

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Building Trust with Corey Seemann

Thu, 25 Apr 2019 12:51:00 +0000

Life as a professional athlete looks a lot different than it did 20 years ago.

In conjunction with last week's interview with photographer Andrew Chad, this week's guest has experience on the other side of the lens - professional big mountain skier Corey Seemann. Corey shares his perspective on being an athlete in the social media age, what he looks for in athlete-photographer relationships, and living a life of risk. Corey doesn't hold back and gives us a glimpse into the importance of negotiation when beginning new creative relationships.

Follow Corey:

@screamincmon

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Everyone's a Photographer with Andrew Chad

Thu, 18 Apr 2019 12:47:00 +0000

Just get out and shoot.

Action Sports Photographer Andrew Chad joins us on the podcast and talks about becoming a photographer, working with professional athletes, and negotiating the unforgiving outdoors when shooting. Andrew gets real about photographers working for free and negotiating brand-photographer relations.

Follow Andrew:

@a.chad

andrewchadmedia.com

See the photo of Corey Seemann at wheeliecreative.com/podcast

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Be The Captain of Your Ship with Susan Pieper

Thu, 11 Apr 2019 12:58:00 +0000

Entrepreneurship is not a solitary endeavor.

This week we are joined by Susan Pieper, founder and CEO of DMOS Collective. Susan shares her perspective on the word negotiation, how she balances being a goofball and a serious leader, and her vision for starting the company that’s eradicating the world of shitty lawn and garden tools. Susan is a grade A badass, you don’t want to miss this one!

Follow Susan:

@DMOS_collective

@wycowgirlsue

dmoscollective.com

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Finding Balance with Andrea Slusarski

Thu, 04 Apr 2019 12:59:00 +0000

Always keep it real.

You may know her from Instagram - artist and teacher Andrea Slusarski AKA @drawingfromnature joined us on the show this week! Andrea drops knowledge about teaching, finding balance between the external and internal, and her advice to brands hiring fine artists - plus, we kick off our new word of the month, negotiation.

Follow Andrea:

@drawingfromnature

www.andrea-slusarski-art.com

Sisu Magazine

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Persistence, Encouragement, Evolution with Georgia Grace Edwards

Thu, 28 Mar 2019 15:12:50 +0000

Get ready for the pants revolution.

One of the most unique businesses we've had on the podcast, this week's guest is Georgia Grace Edwards, co-founder of SheFly Apparel. The women of SheFly aim to change the way women experience the outdoors through persistence, encouragement, and evolution. Georgia Grace talks about entrepreneurship, designing for equality, and how there's room for improvement in women's wear.

Follow SheFly:

@sheflyapparel

www.sheflyapparel.com

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Do Differently, Better with José González

Thu, 21 Mar 2019 12:50:00 +0000

Be the good medicine that is needed in the world.

Get ready to be blown away by this week's guest, José González. José is an educator, conservationist, artist, and founder of Latino Outdoors. José shares his unique perspective on the word revolution, how to reconnect to nature in our modern world, and why having the courage to express fear and have uncomfortable conversations is the way to create change.

Follow José:

@josebilingue

josegagonzalez.com

Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Finding Support in Your Community with Erin Machan

Thu, 14 Mar 2019 13:15:00 +0000

A bike can change a life.

No one knows that better than this week's guest Erin Machan, co-founder of Project Bike Love. Erin shares how bikes impact communities, how to tackle the obstacles in the way of your dreams, and how to ignore the noise of the naysayers.

Follow Erin:

@outdoor_boujee

@projectbikelove

projectbikelove.org

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Trust in Your Value with Jennifer Kriske

Thu, 07 Mar 2019 12:11:00 +0000

Keep your eye on the chase.

This week's guest: Jenn Kriske, founder of women's cycling apparel company Machines for Freedom. Jenn talks about her feelings around March's word Revolution, breaking the "rules" of cycling, and navigating a company acquisition.

Follow Jenn:

@machinesforfreedom

@jenn.kriske

machinesforfreedom.com

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Be Your Own Cheerleader with Mallory Ottariano

Thu, 28 Feb 2019 12:52:00 +0000

You're the one who knows yourself best.

On this episode of Outside by Design we are joined by entrepreneur and badass Mallory Ottariano, owner of Kind Apparel. Mallory shares how she got her start sewing in her parents' basement, constantly craving challenge, and to not be afraid of making shit up.

Follow Mallory:

@kindapparelco

shopkindapparel.com

@malloryotto

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Your Truth is Your Power with Annelise Loevlie

Thu, 21 Feb 2019 13:11:00 +0000

Find power in your truth, not the life others design for you.

This week’s guest blew us away: the amazing Annelise Loevlie, CEO of Icelantic Skis. Annelise shares her journey to feel like a real CEO and talks about focusing on self care first and embracing her own unique leadership style. This episode is a must-listen for any entrepreneurs, CEOs, or outdoor industry professionals.

Follow Annelise:

icelanticskis.com

@icelantic_skis

@anneliselovely

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Subscribe to our show and don't forget to leave a review wherever you listen!

Create What You Want to Be a Part Of with Micayla Gatto

Thu, 14 Feb 2019 12:43:00 +0000

What happens when you decide to create your own destiny?

We're kicking off season 4 of Outside by Design with the incredible Micayla Gatto: professional athlete, artist, and damn good person. Micayla shares her thoughts around this month's keyword, Initiative, discusses her experience making Ferda Girls, and shares how she stays balanced as an athlete and artist.

Follow Micayla:

Wheelie's Super Bowl commercial: https://www.youtube.com/watch?v=_hCuiTPU3Q8

View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Everyone Needs Water with Morgan Makowski

Thu, 20 Dec 2018 13:24:00 +0000

Ever wonder what it means when a brand's products are "adventure tested?" Listen and learn with our guest Morgan Makowski, Global Marketing Director at HydraPak. Morgan talks about working with agencies, the art of leading a creative team, and the importance of mentorships for women in the outdoor industry.

Follow Morgan:

Surrounded by Bikes with Fiona Swartz

Thu, 13 Dec 2018 13:17:00 +0000

Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long.

Follow Fiona:

@fiooooonaaaa

specialized.com

@iamspecialized

Joining the Outdoor Conversation with Luis Benitez

Thu, 06 Dec 2018 13:26:00 +0000

"Just making a good product, in my opinion, isn't enough anymore." This episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry.

Follow the Outdoor Recreation Office:

@coloradooutdoorrec

choosecolorado.com/orec

Serving the Customer with Marie Weathers

Thu, 29 Nov 2018 13:14:00 +0000

How far out do outdoor brands start planning their future product lines? Find out on this episode of Outside by Design where we chat with Marie Weathers from Dakine. Marie talks about her role as Dealer Services Manager, the dilemma of B2B sales vs Direct to Consumer, and her surprising background before she started working at Dakine.

Follow Marie:

@sweaterweathers

@dakine

Pursuing the Dream with Melissa Mutterspaugh

Wed, 21 Nov 2018 20:45:00 +0000

We all have dreams, but do we listen to them? Clinical herbalist Melissa Mutterspaugh, founder of Mountain Mel's, sure did. Hear Melissa talk about balancing motherhood and entrepreneurship, the businesses lessons she's learned from working as a guide, and making her literal dreams a reality on this episode of Outside by Design.

Follow Mountain Mel's:

mountainmels.com

@mtnmels

Wrenching on Bikes with Sara Jarrell

Thu, 15 Nov 2018 18:36:00 +0000

What's it like being a female mechanic in a sea of men? Find out from Sara Jarrell, Women's Program Coordinator at Sram and quite possibly the best mechanic in the country. Sara talks about sponsorship do's and don'ts, the unique mechanical challenges of being the mechanic for the US Paracycling team, and her mission to get more women on bikes.

Follow Sram:

@srammtb

@sramroad

Sram Newsletter

Employee Takeover

Thu, 08 Nov 2018 16:37:44 +0000

Welcome to the employee takeover! Lisa's out of town this week so we decided to surprise her with a minisode - a Wheelie minisode, to be exact. Iris interviews some of the Wheelie crew and learns who crashed their mom's car, what Amanda's greatest design feat is, and who has the best Lisa impression. Regular episodes resume next week!

wheeliecreative.com

@wheeliecreative

Growing The Outdoor Economy with Rachel VandeVoort

Thu, 01 Nov 2018 13:00:00 +0000

What does it mean to grow a state's outdoor recreation economy? We talked to someone who does exactly that for a living: Rachel VandeVoort, Director of the Montana Office of Outdoor Recreation. Rachel talks about her new position, what brands can do to work with Outdoor Recreation offices, and how important it is to be an informed and passionate voter.

Follow Rachel:

@mtoutdoorrec / @mtraerae / MT Office of Outdoor Recreation

Hard Work and Good Dogs with Andrew Muse

Thu, 25 Oct 2018 13:20:00 +0000

How do you become an outdoor industry influencer and professional multi-sport athlete? Turns out, it takes a lot of hard work. This week we talked with Andrew Muse, content creator and companion to Kicker dog. Andrew shares about his creative process, how he raised the cutest adventure dog on the planet, and a day that changed his life forever. Follow Andrew: @andrew__muse / @kickerdogmuse / andrewmuseproductions.com / Youtube

Creating Every Day with Nick Wichman

Thu, 18 Oct 2018 17:17:49 +0000

What would happen if you created something new every single day? Nick is partner and art director at Factura and he shared his creative wisdom on the drive to create every day, how his art and music intersects, and his transition from big agency life to running his own creative studio. Give it a listen and don't forget to leave comments and reviews!

Follow Nick:

@nickwichman / @wearefactura / wearefactura.com / Off The Record Podcast

Season Three Minisode: Q&A with Lisa Slagle

Thu, 11 Oct 2018 13:37:00 +0000

Outside by Design host Lisa Slagle answers listener questions about entrepreneurship, Wheelie Creative's 10 year anniversary, and how many crepes she eats in a year. Take a listen and don't forget we love to hear listener questions and interviewee suggestions! Happy listening!

wheeliecreative.com

@wheeliecreative

Create Your Own Hero with Brooklyn Bell

Thu, 04 Oct 2018 16:28:35 +0000

When she couldn't find heroes in the outdoor industry she decided to make her own. This week on the podcast: the incredible designer Brooklyn Bell!

Follow Brooklyn:

@badgal_brooky / brooklynbelldesign.com /

We're doing a Q&A session for next week's episode, so if you have any questions for Lisa please send them to our Instagram @WheelieCreative to have them answered on the podcast! Enjoy the show!

Running a Business in your Garage with Kelli Jones

Thu, 27 Sep 2018 18:50:00 +0000

How do you go from fulfilling orders in your garage to placing product on the shelves of REI? This week on the Outside by Design podcast: Kelli Jones, founder of Noso Patches! Kelli chats about risk, running a business in a small mountain town, and her transition from a one woman show to being dubbed a "Woman Leading the Outdoor Industry."

Follow Kelli:

@nosopatches / nosopatches.com / How to Fix Your Jacket / Meet the Women Leading the Outdoor Industry

Walmart Parking Lots with Ash Bocast

Thu, 20 Sep 2018 13:59:00 +0000

What does a work/life balance look like when you live in a teal school bus? Ash Bocast, co-founder of Roam Events, the action-packed weekend of shred that is Roam Bike Fest and plans the ladies of Roam have for the future to continue rocking the mountain bike world. Also included is her award for "Best View Out of a Walmart Parking Lot."

Follow Ash: @roamrydes / @thisisroam / thisisroam.com / roambikefest.com

How Women are Trending with Jen Gurecki

Thu, 13 Sep 2018 13:05:00 +0000

Has anyone ever compared your business to Beyonce? Jen Gurecki, CEO of Coalition Snow and Editor of Sisu Magazine, chats with us about how women are trending, her return to her journalistic roots, and a recent controversial study on diversity in the outdoors. Follow Jen: @yogurecki / CoalitionSnow.com / Sisu Magazine / SIA Report

Broken Collarbones and the Pain Behind the Stoke with Katie Lozancich

Thu, 06 Sep 2018 13:18:00 +0000

There are more stories to be told in the outdoor industry than the big wins and champagne showers. Digital content contributor at Teton Gravity Research Katie Lozancich shares her thoughts on digging deep in subject interviews, her transition from photography to journalism, and telling stories of the pain behind the stoke in mountain communities.

Follow Katie:

@katielo.photo / katielozancich.com / www.tetongravity.com / Shifting Gears

Making People Comfortable with Kylie Fly

Thu, 30 Aug 2018 13:15:00 +0000

When you're an adventure photographer, you have to be able to do the activities you shoot. Kylie Fly, adventure photographer and brand ambassador, shares about her creative process, the wild places she ends up shooting, and her advice for brands and marketers looking to work with photographers.

Follow Kylie: @kylie.fly

kyliefly.com

Taking the Leap with Paulina Dao

Thu, 23 Aug 2018 13:15:00 +0000

Quitting your stable day job for the unknown can be daunting. Paulina Dao, freelance photographer and founder of Bay Area Outdoor Women, talks about taking the leap into freelancing, being a person of color in the outdoor industry, and defining success on your own terms.

Follow Paulina: @paulinadao

www.littlegrunts.com

Type A Creatives with Abigail Wise

Thu, 16 Aug 2018 13:16:00 +0000

Even the internet has some work to do when it comes to diversity in adventure sports. Abigail Wise, online managing editor at Outside Magazine, talks about her work at Outside, being a type A creative, and how she's working to get more female athletes on Wikipedia.

Follow Abigail: @abigailwise

www.abigailwise.com

www.adventuresinwikipedia.org

Job Offers at Ski Movies with Kenzie Rodriguez

Thu, 09 Aug 2018 13:35:00 +0000

You never know when you'll nab your next big break. Kenzie Rodriguez, head of marketing at Outdoor Prolink, talks about her activism, balancing her analytical and creative sides, and getting job offers at ski movies.

Follow Kenzie:

@kung.fu.kenzie

www.outdoorprolink.com

Making Diversity Mainstream with Aisha Weinhold

Thu, 02 Aug 2018 13:16:00 +0000

Where are all the female filmmakers at? Aisha Weinhold, founder of No Man's Land Film Festival, talks making diversity mainstream, her advice to filmmakers, and how female-told stories are unique.

@aishaweinhold

nomanslandfilmfestival.org

Kyle Dempster's "The Road From Karakol"

Finding Contentment with Sallie Hoefer

Thu, 26 Jul 2018 13:30:00 +0000

This conversation gets deep. Sallie Hoefer, partnership manager at Camber Outdoors, gets down and dirty about positive self-talk, representing diverse outdoor participants, and the problem of substance abuse in the outdoor industry.

Follow Sallie: @sillysalliez

camberoutdoors.org

Tropical House Playlist

Elevating Female Athletes with Re Wikstrom

Thu, 19 Jul 2018 13:38:00 +0000

Learn from a photography legend on this week's episode. Re Wikstrom, senior photographer at Backcountry.com, shares her insights on getting women involved in action sports, what it means to be an artist, and being a photographer in the age of social media.

www.rewikstrom.com

@rewikstrom

Evolving the Conversation with Janette Sherman

Thu, 12 Jul 2018 20:34:51 +0000

Janette gets to ride her bike and call it work. Janette Sherman, marketing manager at Yeti Cycles, shares her thoughts about working in the bike industry, evolving the conversation around diversity and inclusion, and making space for creativity.

www.yeticycles.com

Fusing Passion and Profession with Abby Cooper

Thu, 05 Jul 2018 22:23:28 +0000

You can call her an outdoor renaissance woman. Abby Cooper - professional photographer, writer, media strategist, and athlete - talks about goal setting, creativity, work/life balance, and turning your passion into your profession.

Follow Abby: @abbydells

abbydellphotography.com

Bikes and Barriers with Victoria Hunt

Thu, 28 Jun 2018 23:23:04 +0000

If you're the kind of person who would enjoy a truck bed hot tub, you'll get along with Victoria. Victoria Hunt, field rep for Specialized Bikes, talks about mountain biking, barriers to entry, and how to get your foot in the door of the outdoor industry.

Follow Victoria: @reallifemeatball

www.specialized.com

Where are the Women's Hard Goods? with Stephanie Nitsch

Wed, 21 Feb 2018 03:01:42 +0000

Meet one of the pioneers of women's specific snow goods. Stephanie Nitsch, founder of Pallas Snowboards, talks about snowboarding, business, and the little things brands can do to help make the ladies feel welcome.

Follow Steph:

@eatmypow

@pallassnowboards

www.pallassnowboards.com

www.stephanienitsch.com

#2.3 Pro Snowboarder Kimmy Fasani

Tue, 02 Aug 2016 14:56:55 +0000

A new episode

#2.2 Katie Ratchuk, Account Marketing Rep for The North Face

Wed, 20 Jul 2016 00:15:57 +0000

This is a really fun episode where Katie Ratchuk, an account marketing rep for The North Face talks about work, life, and striking a balance between the two. Sounds like The North Face has some extra fun things planned this year!

#2.1 Hillary Allen: Athlete for The North Face

Wed, 06 Jul 2016 21:01:47 +0000

This is a great episode-- I had a chance to chat with Hillary Allen, a teacher in Neuroscience and Structural Biology who also happens to be a professional athlete on the ultrarunning team for The North Face. Hillary brings some valuable insight into achieving work-life balance and pushing her limits both mentally and physically. In an industry that is heavily guided by the pursuit of passion, there are some great takeaways for you about making time to achieve the goals that are most important to you and being a well-rounded human being outside of athletics.

Episode 8: James Fleege, professional event planner, stunt man and snowboarder

Wed, 19 Aug 2015 22:16:34 +0000

A new episode

Episode 7: Ben Wisner, Director of Freeski & Snowboard Teams, Mammoth Mountain

Wed, 12 Aug 2015 17:34:57 +0000

A new episode

Episode 6: Joe Johnson, Account Manager with Outside Media

Wed, 05 Aug 2015 20:45:21 +0000

A new episode

Episode 5 Erich Peitzsch: Director of the Flathead Avalanche Center

Wed, 29 Jul 2015 16:58:44 +0000

A new episode

Episode 4: Amy Helm, Helicopter Mechanic in Alaska

Thu, 23 Jul 2015 00:33:18 +0000

A new episode

Outside By Design Episode 3: Jason Forrest

Wed, 15 Jul 2015 13:52:39 +0000

Jason Forrest, Sales Manager of Whitefish Mountain Resort, talks about why working for a larger company in the outdoor industry is what he chose to do instead of running his own business. Jason's a funny guy with great industry insights, and we had fun with this one. Show Notes:Where Jason works: Whitefish Mountain ResortWhere Jason writes: thisweekwhitefish.comWhere Jason blogs: jasonabbyforrest.blogspot.comWhat Jason reads: POSITIVITY

Outside By Design Episode 2: Mollie Busby and Yoga Hive Montana

Tue, 07 Jul 2015 16:54:26 +0000

Listen as the energetic and charismatic Mollie Busby talks about what it is like to own a business in Whitefish, practice yoga, and her pro tips for gathering the courage and confidence to start your dream business.SHOW NOTES: Follow Yoga Hive: Website: http://www.yogahivemontana.comInstagram:@yogahivemontanaFacebook:facebook.com/yogahivemontanaMore Mollie:twosticksandaboard.com ridingoninsulin.org

Outside By Design: Episode 1: Hey Let's Meet!

Tue, 30 Jun 2015 21:46:40 +0000

In the pilot episode of Outside by Design, you get to meet the Wheelie Creative crew: Dan, Amanda, and Lisa. They interview each other about their experiences working in the outdoor industry and their favorite things to do outside. This episode is perfect for anyone who knows what it takes to live in the mountains and do whatever they can to support the lifestyle they love.