In this special Accelerate ‘23 edition of Leading in Ecommerce, Neil Patel, co-founder of NP Digital, shares his insights on ecommerce digital marketing strategies and trends within the industry. Hear how Neil and NP Digital (https://bit.ly/3lx4DFu) helps businesses deconstruct and improve their digital marketing strategies and what has led him to NP Digital’s success, including hiring an innovative and resilient team. 

Listen to Neil Patel again at our Accelerate summit on May 10-11, in Salt Lake City, UT. 

Use code NPD20 to buy discounted tickets at accelerationsummit.com.

Guest Bio

Neil is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Episode Outline

• [00:30] - Introduction to Neil Patel and NP Digital
• [00:45] - Neil Patel speaking at Accelerate ‘23
• [4:40] - How Neil helps businesses deconstruct their digital marketing strategies.
• [08:15] - Neil’s views on omni-channel digital marketing approach
• [10:45] - Services that NP Digital provides to businesses
• [14:15] - Neil’s personal business growth approach
• [16:00] - What lead to Neil’s success in digital marketing
• [18:00] - Hiring a great team to grow your business
• [22:05] - Role of AI (ChatGPT) in digital marketing
• [23:05] - Finding which digital marketing strategies work for your business
• [27:30] - See Neil Patel, along with Michael Phelps, Jessica Alba, and industry experts speak at Accelerate ‘23

Additional Resources

• Use code NPD20 to buy discounted tickets at accelerationsummit.com

In this episode, Matt Navarro, Global Vice President for Stanley at PMI Worldwide, shares his insights to achieve viral success. Hear how Stanley listens to the consumer and transforms online retail, to maintain category leadership. Matt also explains the transformation of Stanley from outdoor to outside, and his professional transition from retail to digital in his career.

Episode Outline

[00:44] Introduction to Matt Navarro and Stanley

[02:46] Putting Stanley into context

[04:04] Why are products flying off the shelves?

[07:32] Matt’s journey to innovation

[16:37] Transition from traditional retail to digital

[25:40] Culture and remote work

[30:09] Ecommerce and the digital age

[33:45] Becoming a category leader

[37:01] How to understand the customer

[41:27] Most important leadership principle

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In this episode, Eytan Wiener, CEO at GETIDA, explains what it was like to sell during the early days of Amazon (over a decade ago) and experiment with the various seller models. Learn about GETIDA, Prosper, and the biggest challenges to GETIDA’s adoption. 

Episode Outline

[00:41] Introduction to Eytan

[02:23] Early days on Amazon

[04:33] Selling brands and businesses and transitioning to GETIDA

[09:12] GETIDA’s unique solution

[12:34] What is Prosper?

[16:27] Innovation

[21:41] Succeeding as a brand on Amazon

[25:13] Leadership principle

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In this episode, Colton Burgon, VP of Channel Sales at eHub, shares about eHub and how Colton’s team is innovative in the technology space. Listen to Colton explain how eHub optimizes shipping, helps companies scale, and provides value to all of its customers. Colton provides tips to becoming innovative, and he shares meaningful examples.r

Colton is offering everyone a free Shipping Optimization Report! Please emaill events@pattern.com if you are interested in receiving this free gift.

Episode Outline

[00:29] Introduction

[00:59] Introduction to Colton and eHub

[07:03] Expanding

[9:35] Dollars follow value

[10:10] eHub miminums

[15:02] Transitioning to VP of Sales

[16:51] Finding innovation

[20:52] Story of eHub

[27:13] What brands need to do

[30:31] Maintaining an innovative culture

[33:30] Leadership principle

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In this episode, Jaime Derringer, Founder at Design Milk and current Head of Community at Tonic, shares her story about doing the impossible. Listen to how Jaime pushed beyond the norm to connect design, blogging, and ecommerce. Jaime also explains how to stay true to your brand, how to define innovation, and how to create meaningful relationships. Learn more about Jaime and Design Milk now.

Episode Outline

[00:37] Intro to Jaime

[01:15] The Magical Unicorn

[02:22] How Jaime defines innovation

[04:15] About Design Milk

[05:02] Innovation from Design Milk

[07:53] Staying True to Design Milk’s Brand

[10:16] Expanding to Ecommerce

[10:36] Transitioning

[13:48] Become an Industry Leader

[17:12] How it came together

 [19:32] Creating a buzz

[20:35] What’s next for Jaime

[22:02] Book recommendations

[23:19] Surrounding yourself with people

[26:38] Tips for parents

[31:26] Leadership principle

[33:40] Creating an “ecommerce arm”

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In this episode, Manish Chowdhary, Founder and CEO at Cahoot, explains what peer-to-peer fulfillment is and the role Cahoot plays in the shipping industry. Manish also shares the various challenges for companies to get products to customers and possible solutions. He provides examples of how software has helped companies become more efficient in shipping and how Amazon is currently growing.

Episode Outline

[01:30] Peer-to-peer fulfillment

[03:29] How Manish got started

[08:57] Challenges of getting products to customers

[14:10] Using software to become more efficient

[17:23] Warehouses with Cahoot

[18:51] Amazon’s scramble to build more warehouses

[21:29] Changes in delivery networks

[24:50] The Horrible Idea

[28:55] Advice to help with B2C

[32:57] Leadership principle

[35:01] Learn more

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In this episode, Phil Case, President and Chief Client Officer at Max Connect Digital, emphasizes the importance of building relationships in business, being in tune with your audience, and tailoring the customer experience. Phil also shares the answer to a popular question – how to have success on Tik Tok. Learn about using data to analyze your audience, planning ahead to innovate, and working on multiple levers to maximize profits. Listen to real customer examples and more in this episode of Ecommerce Innovators. 

Episode Outline

[00:30] Introduction

[01:32] Bringing smart people together

[02:37] About Max Connect Digital

[05:07] The secret sauce

[7:08] How to think of Max Connect Digital

[11:32] Social media innovation

[15:35] Holistic go-to-market strategy

[20:18] Insights from data

[25:19] Customer examples

[30:19] Plan ahead to innovate

[39:18] Leadership principle: be the olympic coach

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In this episode, Levi Lindsay, Creative Director at Neighbor and Co-Founder at we.are.mind., provides insight into his life of creativity, community, and innovation. Levi shares his journey with mental health and how he built a community for mental health. He shares how one of his videos turned viral and how people need to step back and “turn off the camera” sometimes. He also explained the rise and fall of YouTube and the rise of TikTok, where brands can use influencer marketing to send traffic to sites including Amazon.

Episode Outline

[00:45] Levi’s role and Neighbor.com

[03:03] About Levi

[05:00] Mental health and we.are.mind. 

[08:38] The rise of videos and the shift of ecommerce

[16:25] Influencer marketing

[18:17] Thinking about innovation

[21:31] Starting his own business

[25:22] The video of Levi’s daughter

[27:39] Turning off the camera

[33:15] Leadership principle

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In this episode, Kit Burton, Director of Marketing, and Jeremy Newns, Director of Product Development and Research, share their perspectives of innovation at KT Tape. Hear how KT Tape develops products for performance and recovery directly with athletes. Kit and Jeremy also describe the impact of COVID to KT Tape’s sales and how they were able to come out on top with ecommerce. They also share innovation tips and leadership principles, which includes finding inspiration from other categories and applying it to your own products.

Episode Outline

[00:51] About KT Tape

[02:34] How KT Tape works

[05:19] Introduction to Kit

[09:06] Introduction to Jeremy

[11:47] More than just tape

[15:33] Trust with customers

[16:29] Approach to develop new products

[20:32] Impact of COVID to ecommerce

[25:13] The beginning of the tape

[28:18] Innovation tips

[30:50] What brands need to succeed

[33:24] Leadership principles

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In this episode, Ken Muir, CEO of BUKU Ship, dives into his point of view of how brands “win” in the current economy. As a former and current CEO, Ken shares his executive leadership experience advice to build relationships with everyone you work with–including warehouse employees, carriers, etc. Ken shares more advice, including the importance of understanding your customer pain points, the importance of building trust with your team, and the importance of being yourself. Listen to more of his experience and advice in this episode.

Episode Outline

[00:30] Introduction to BUKU Ship

[02:17] About Ken

[04:08] CEO, Then vs. Now

[07:38] Innovation: fulfillment and logistics

[10:00] Routes to market

[12:32] Domestic and international landscape

[15:28] Innovation on the customer side

[19:24] Thinking outside (and inside) the box

[23:10] How a brand wins

[26:11] Be yourself

[29:20] Conclusion

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In this episode, Daniel Johnson, Co-founder and Chief Revenue Officer at Zonos, the leading cross-border technology company, shares insights and trends for all global brands. Hear what countries are popular, learn what goes into selling globally on the back-end, and get access to cross-border tech-forward tips. Daniel walks us through some changes that Zonos has pivoted and innovated over the past few years. You will also hear about the importance of the customer experience and the leadership principle of Boss vs. Leader. 

Episode Outline

[01:12] About Zonos

[03:40] Daniel’s background and Zonos’ founders story

[07:13] Popular countries for selling globally

[08:34] Zonos’ most powerful innovations

[11:14] Zonos company dynamic

[12:46] Accelerating brand growth

[16:35] Staying competitive through customer service

[21:43] Leadership principle: Boss vs Leader

[25:23] Learn more at Zonos.com

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In this episode, Tyler Gregg, Director of Operations at Ampd, shares his knowledge about connecting Google and Amazon to bring more traffic to brands. Tyler starts by giving a short recap of his experience at the recent Accelerate event, then he dives into Ampd’s data perspective. He explains why you should focus on driving Google traffic to Amazon, how the ripple effect plays a role in purchases, and how you should experiment with Google. One tip of advice is to build your brand on Amazon. Tyler provides several specific examples of how to do so. If you have a brand on Amazon, this episode is a must listen. 

Episode Outline

[00:35] Introduction to Tyler

[01:03] Accelerate recap

[03:33] About Ampd

[07:55] Benefits connecting Google and Amazon

[12:12] Capitalizing on a captive audience

[15:19] Tyler’s background

[17:41] Innovation with onboarding

[20:42] Innovation in brands through data

[24:27] Branding on Amazon

[30:18] Amdp’s roadmap

[31:57] How to win as a brand

[33:15] Delegation

[35:45] Learn more at ampd.io

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In this conversation, Parker Benthin, VP of Sales at Brondell Inc., shares some of Brondell’s strategies around its “drink, breathe, bathe, and flush” products. Listen to an interesting founding story, learn how to use the internet to your advantage, and laugh as you hear how the crazy toilet paper shortage created more business for Brondell. You will also hear Parker’s perspective on curiosity and the shoulder-to-shoulder principle. 

Episode Outline

[00:29] Introduction to Parker

[02:21] About Brondell Inc.

[03:47] Founding Story

[06:12] Innovation from the Entrepreneurial Mindset

[08:39] Awareness Effects on Brondell’s Products

[10:48] Innovations that Propelled Brondell Forward

[14:36] Accelerating Online Success

[17:45] Distribution Spectrum and Strategy

[20:42] Building out-of-the-box Ideas

[23:39] Curiosity Wins

[25:32] The Shoulder-to-shoulder Principle

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In this conversation with Kiril Kirilov, co-founder and CEO of Rush, we hear his perspective on ecommerce, all the way from Bulgaria. Kiril explains the background of his company and how he is currently solving problems in the post-purchase experience. He shares his story of starting as a competitive runner, getting in an accident, and– in the end–creating his own business. You’ll also hear Kiril talk about fascinating customer behaviors and data, which helps in predicting other customer purchases. Listen to this episode to hear Kiril’s advice on how to grow your ecommerce.

Episode Outline

[00:31] About Kiril and Rush

[01:45] Rush: Solving for the Post-Purchase Experience

[3:23] Kiril’s Unique Journey

[06:22] Running and Competitive Nature

[08:54] Data Collection Through Orders

[11:48] Adapting Based on Customers and Data

[13:46] Structure of Rush

[15:27] Impact of the Ukraine Crisis

[19:26] Advice for Founders to Grow Ecommerce

[22:48] What Brands Need to Focus on Right Now

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In our conversation with Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles, she talks about adapting to the always changing ecommerce world, new technologies, and innovations. Woo also shares how Aerosoles implemented SMS marketing and its impact on  Aerosoles’ strategy. What is one piece of advice from Woo?  She encourages everyone to experiment with marketing. Learn more about slowing down in our fast-paced world and more tips for ecommerce in this week’s episode of Ecommerce Innovators.

Episode Outline

[00:37] Introduction

[01:50] Kim’s background

[04:36] Innovation on the customer front

[06:43] Ecommerce growth and technology

[09:15] Challenges to new marketing channels

[12:34] Living in a fast-paced world

[16:27] Innovation: small and large

[20:02] Short vs long game decisions

[21:40] Growing your brand on ecommerce

[23:28] Top leadership principle

[24:46] Bias for action

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In this conversation with Nick Greer, co-founder and CEO at Built Brands, he talks about growth, challenges, and opportunities in building a business. You’ll hear stories of failure from Nick’s background, and you’ll learn why you shouldn’t stop when things get hard. Nick also highlights how he uses data to learn, while depending on others for success. He shares his thoughts on going against the status norm and shows how Built’s mission is bringing good for people all around the world. After listening, you will be inspired to go cheer for your co-workers and bring light to others.

Episode Outline

[00:50] About Built.com

[01:58] Nick’s background

[05:01] Power of insourcing and outsourcing

[07:09] Recognizing opportunities

[10:20] Why you shouldn't stop

[13:45] Advice for growth

[16:31] Partnerships

[18:21] Continuing innovation

[21:11] Entrepreneur vs “want-repreneur”

[23:30] Dealing with challenges

[24:52] Misconceptions

[26:20] Mission of Built Brands

[30:35] Surrounding yourself with family

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In this conversation with Brian Nielson, VP of Product at Chirp, he talks about innovation and marketing. Today, you’ll hear about Brian’s journey to his current role at Chirp, the evolution of the company from Plexus, how Brian’s background has come into play in his current role, the Shark Tank experience, getting social proof validation, how Chirp deals with the Amazon effect, Brian’s shift from marketing to product, and the importance of surrounding yourself with a good team.

Throughout his career, Brian has been pushing the standard way of doing things. He believes strongly in the concept of design thinking. Prior to joining Chirp, he served various roles at WCF Insurance, BYU-Idaho, and Quicksilver. Brian holds a Bachelor’s Degree in Business Marketing from Brigham Young University, Idaho.

Episode Outline 

[00:49] About Brian and Chirp

[01:55] Brian’s background

[04:29] Brian’s intersection of finance and marketing

[13:22] Evolution of the brand from Plexus to Chirp

[19:20] How Brian’s background came into play

[25:10] Chirp and Shark Tank

[32:33] Social proof validation

[34:50] Dealing with the Amazon effect

[40:20] Migrating from marketing to product

[46:05] The importance of the team

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Prior to joining Gousto as Chief Product Officer, Sally served as the CFO of Gousto. Her interest in finance took her career through various roles at companies such as The AA, Games Workshop, Unilever, and Tesco. Sally holds a Bachelor’s Degree in Chemistry from the University of Warwick.

Episode Outline 

[00:42] About Gousto

[01:08] The subscription economy in the UK

[02:01] Sally’s role

[04:27] Sally’s background

[07:13] Transitioning into Chief Product Officer

[09:27] Innovating in the value equation

[12:40] Menu innovation

[13:55] Behind-the-scenes

[14:56] Customer feedback

[16:01] Technological innovation

[18:41] Gousto’s go to market strategy

[20:48] What happened during Covid?

[22:22] The competitive landscape

[24:30] Food waste

[27:28] Trends

[30:55] Career innovation

[31:37] What is Sally excited about in the industry?

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In this conversation with David Barnett, Founder and CEO of PopSockets, LLC, you’ll hear about David’s career before inventing PopSockets, his accidental success, the struggle of protecting the brand, innovating to stay current, PopSockets’ strategy and mission, the importance of self-expression, and get David’s advice on facing challenges.

After spending his childhood as a serial entrepreneur, David’s interests led him into a career as an academic, eventually becoming a philosophy professor for around 10 years. In 2014, out of his garage, David invented PopSockets to solve his problem of tangled headset cords. The company has since expanded to over 70 countries and shows no signs of slowing down.

David holds a BSc in Philosophy from Emory University, a Degree in Physics from the University of Colorado at Boulder, and a PhD in Philosophy from New York University.

Episode Outline 

[00:49] About David and PopSockets

[03:45] The early days of David Barnett

[07:08] Growing into an entrepreneur

[08:15] Putting the pieces together

[10:39] Protecting the brand

[14:24] Keeping innovation alive

[18:51] PopSocket’s eCommerce strategy

[20:30] PopSocket’s mission

[22:50] Innovating to stay current

[28:14] Navigating self-expression

[31:24] PopSockets packaging

[33:53] Challenges and advice

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In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends.

Episode Outline

[00:36] About Matthew and Smartwool

[02:12] The benefits of wool

[04:16] Smartwool and VF

[06:09] Matthew’s journey to his current role

[14:29] Transitioning to a wholesale brand

[17:53] Covid disruptions

[20:59] Innovation under Matthew’s watch

[25:40] Channel strategies

[33:30] Challenges

[37:50] Looking forward

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Episode Outline 

[01:03] About Chris and Blendtec

[03:13] Blendtec’s journey

[08:36] Demonstrating innovation

[11:57] “Will it blend?” and its effects on eCommerce

[19:07] Maintaining control of the brand with eCommerce

[21:21] The Amazon strategy

[24:17] Controlling the supply chain

[26:34] Looking to the future

[30:06] International news

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Episode Outline

[00:46] About Kris and Newell Brands

[02:07] Kris’s background

[03:54] Private investigator moments

[08:28] Customer insights

[10:22] The process of innovation

[12:34] Fascinating stories

[14:51] Consumer interaction

[21:12] Think outside of the box

[24:32] What fosters creativity?

[27:23] Kris’s advice

[30:40] Networking and relationships

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Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.

Episode Outline 

[00:48] About Ian

[01:52] Living on the move, problem solving, and career development

[04:51] The culture of innovation at iconic brands

[07:14] When companies lose the discipline to say ‘no’

[09:59] The Ian Stewart DNA

[13:10] The CMO puzzle

[19:56] TOMS

[22:50] Making changes at TOMS

[25:29] Implementation and the evolution of the impact model

[32:07] The customer lifeline and staying ahead

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Episode Outline

[00:44] About Rumpl

[02:46] Wylie’s background

[04:03] Rumpl’s Kickstarter

[05:10] Early feedback

[05:42] Evolving Rumpl

[10:05] Digital strategies

[13:18] Keeping ahead of the curve

[17:41] Product diversification

[22:04] Breakthroughs and obstacles

[27:00] Amazon strategies

[28:37] Amazon reviews

[31:53] Collaborations

[34:31] Wylie’s advice

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Episode Outline 

[00:42] About Fresh Water Systems

[01:35] John’s many hats

[03:18] The company’s digital transformations

[04:38] The pharmacy angle

[06:11] Aligning different channels

[08:01] Own products versus others’ products

[09:54] eCommerce strengths

[12:54] The evolution of content

[13:58] Innovation challenges

[14:52] Pricing messiness

[17:14] Amazon and fulfilment

[20:22] The 2-day shipping radius

[21:45] eCommerce trends

[23:18] Can you beat Amazon?

[26:51] Investing in customer engagement

[29:53] John’s recommendations

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Episode Outline

[00:49] Walmart Fulfillment Services

[03:25] Laura’s background

[07:19] Successes and mistakes

[09:39] Developing competencies

[12:10] WFS differentiators

[14:55] Misconceptions

[17:30] Innovation at Walmart

[21:19] Covid’s effects on Walmart

[22:58] WFS looking ahead

[24:31] The long-term viability of the WFS model

[28:01] Laura’s advice

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Episode Outline

[01:18] About MegaFood

[02:58] Transitioning to ecommerce

[04:54] MegaFood’s key differentiators

[07:59] Brand authenticity and consumer education

[12:15] The international side of MegaFood

[14:45] Nancy’s background

[21:18] The role of data at MegaFood

[25:30] Nancy’s experience with different models

[31:13] Maintaining a competitive edge

[38:08] Nancy’s advice

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Episode Outline

[01:02] Charlie’s background

[02:34] Nixon

[04:22] Startups and innovation

[10:54] Charlie’s career: lessons learned and successes

[15:26] The importance of distribution and brand control

[19:05] The benefits of taking control

[23:48] Maintaining an edge

[29:53] Important considerations for new brands

[34:46] Ecommerce misconceptions

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Episode Outline

[00:57] Goose’s Background

[07:00] San’s Background

[10:35] Misty Mountain

[13:50] The culture of innovation

[18:27] Manifesting innovation in the company

[25:39] Track switchers

[31:08] Ecommerce at Misty Mountain

[35:09] Customer experience and versatility

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Episode Outline

[01:15] Brian’s commitment to the listeners

[02:01] Brian’s background

[04:46] 4Life Research

[08:00] Direct sales and product innovation

[12:25] Building a culture of innovation

[17:59] Transitioning to ecommerce

[23:43] 4Life’s challenges

[27:47] The future of ecommerce

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