Upmarket: The Business of Real Estate Photography & Media

Ep. 125 - First LIVE Episode from Northern Spruce Summit

Tue, 12 May 2026 07:00:30 +0000

Reed travels to Hamilton, Ontario, Canada for the Northern Spruce Summit Event hosted by Northern Spruce Media, powered by iGUIDE for the Upmarket Podcast’s FIRST EVER LIVE EPISODE! Recorded in front of a live audience, this panel brings together some of the voices shaping the real estate media industry across Canada to talk growth, competition, creativity, and the need for stronger community in the space. Reed sits down with Alex Coombs of Northern Spruce Media in Hamilton, Ontario, Mike Santos of Santeezy Media in Toronto, and Karly Wojtowicz of Foothill Real Estate Media in Calgary, Alberta for an honest conversation about what it actually takes to build and scale media companies today. The discussion dives into where inspiration comes from outside the industry, why collaboration matters more than ever, and how events like Northern Spruce Summit are helping bring operators together instead of keeping them isolated. This episode captures the energy of a live room filled with people passionate about pushing the industry forward.

Panel Instagram Information:

Reed Fish (Host): @reedfishlysm

Alex Coombs: @alex__coombs

Mike Santos: @mrsanteezy

Karly Wojtowicz: @foothills_realestate_media

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and use the coupon code 50UP to get 50% off your first monthly subscription.

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.

Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!

Ep. 124 - Craving Community - Road to PMRE #2 with Oliver Ward

Tue, 05 May 2026 07:00:00 +0000

In this Road to PMRE episode, Reed sits down with Oliver Ward, real estate media coach and founder of Oliwood Films, for a real conversation about where the real estate media industry is at right now. They get into how much the industry is craving community, and why events like Northern Spruce Summit and PMRE are starting to shift how operators think about growth and connection. Oliver shares insights from conversations in Cancun, including the difference between creatives and entrepreneurs and how that impacts how people build their businesses. They also talk through the reality of balancing work, family, and expansion without burning out. This episode is less about tactics and more about perspective, and why being around the right people can change how you approach everything.

It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. Early Bird tickets go on sale May 19th! The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, one lucky winner will be drawn in June, one in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Follow the pod on Instagram at @upmarketpod.

Ep. 123 - Mastermind #7 - What We’re Actually Implementing

Tue, 28 Apr 2026 07:00:31 +0000

This week is our 7th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs of Northern Spruce Media in Hamilton, Ontario, Canada.

Kelly Clark of Local Flavor Films in Atlanta, Georgia.

Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE(!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, one lucky winner will be drawn in June, one in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Follow the pod on Instagram at @upmarketpod.

In this mastermind episode, Reed sits down with Alex Coombs, Kelly Clark, and Jenn Lueck to break down what actually changed after the Cancun PMRE Retreat. Instead of just recapping the trip, they get into the moments that made them rethink parts of their businesses and where they felt overwhelmed or behind. Each of them shares what they’re taking back and actively implementing, from dialing in sales, testing new tech, hiring a VA, and tightening editing workflows. They also touch on the reality of coming back to admin, day to day operations, and how quickly things can pull you back into routine. The episode wraps with why being around other operators at the Cancun retreat pushed them to make real changes instead of just collecting ideas.

Ep. 122 - Driving Business (Literally.) - Road to PMRE 2026 #1

Tue, 21 Apr 2026 07:00:04 +0000

In this episode, Reed sits down with Dustin McKibben, Founder and CEO of Art Home Photo, to break down what’s actually working right now when it comes to scaling a real estate media business. They talk through key takeaways from the Cancun PMRE retreat, including how operators are thinking about growth, hiring, and staying competitive. The conversation dives into Dustin’s approach to using VAs not just for backend tasks but for sales and client communication, along with how he sources and trains them. They also get into how content is directly leading to new hires and building out the team in unexpected ways. And in one of the more unique strategies, Dustin shares how wrapped Prius work cars have turned into a consistent, real-world marketing channel that actually drives new business.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Follow the pod on Instagram at @upmarketpod.

Ep. 121 - The Reality of Working on “Vacation”

Tue, 14 Apr 2026 07:00:22 +0000

Reed and Mark recap their time in Cancun at the PMRE Retreat, but more importantly, what it actually felt like trying to run a business while being away from it. Between admin piling up, kids on spring break, and working remotely, they talk through the reality of not fully unplugging and the tension of being “away” but still very much in it. The conversation touches on the value of smaller rooms and conversations with other operators, along with new tech and ideas that stood out. They also break down the nuts and bolts of scaling that came up throughout the week and what other business owners are doing right now. The episode wraps with clear action items they’re bringing back into their own businesses after the trip.

Follow the pod on Instagram at @upmarketpod.

Ep. 120 - To Rebrand or Not to Rebrand

Tue, 07 Apr 2026 07:00:57 +0000

In this episode, Reed sits down with Andrew Coleman and Katie Coleman of DX Media to talk about what actually goes into rebranding a growing real estate media company. They break down why they made the shift, what wasn’t working before, and how they approached redefining their brand as the business continues to scale. The conversation also dives into how DX Media has evolved over time, from early growth to building systems and a team that can support expansion. They share the challenges that come with scaling, what had to change internally, and how they’ve navigated that transition together. If you’re thinking about rebranding or growing your media business, this episode gives a real look at what that process actually takes.

Follow the pod on Instagram at @upmarketpod.

Ep. 119 - Q1 Reality Check - Mastermind #6

Tue, 31 Mar 2026 07:00:00 +0000

This week is our 6th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Kelly Clark of Local Flavor Films in Atlanta, Georgia.

Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

Follow the pod on Instagram at @upmarketpod.

In this mastermind episode, Reed sits down with Kelly Clark and Jenn Lueck to talk through how Q1 is actually shaping up across their businesses. From booking trends and unexpected slowdowns to what’s gaining traction, this conversation goes beyond surface-level check-ins and into what’s really happening behind the scenes. We break down what’s working, where friction is showing up, and how each company is interpreting the market right now. The group also shares the adjustments they’re making and how they’re thinking about the difference between a normal slow season and something more structural. If you’re trying to get a pulse on the industry this year, this episode is a real-time snapshot of what operators are seeing right now.

Ep. 118 - The Editing Shift

Tue, 24 Mar 2026 07:00:08 +0000

In this episode, Reed sits down with Matty Fisher, Co-Founder & Co-CEO of Pixlmob, to break down the current state of real estate media editing and where it’s heading next. As the founder of an editing marketplace, Matty has a unique view across hundreds of media companies, giving insight into trends most photographers don’t see. We talk about outsourcing, turnaround expectations, and how editing has shifted from a competitive advantage to a baseline requirement. The conversation also dives into how AI and automation are starting to influence editing workflows and what that means for quality, speed, and pricing. If you’re trying to scale your media business or stay ahead of where the industry is going, this episode gives a clear look at what’s changing behind the scenes.

Follow the pod on Instagram at @upmarketpod.

Ep. 117 - Alex Coombs: Getting Real

Tue, 17 Mar 2026 07:00:43 +0000

In this episode Reed sits down with Alex Coombs of Northern Spruce Media, to talk about the realities of leading and scaling a growing real estate media company. We discuss trusting your team, learning to delegate, and what leadership looks like once the business grows beyond just a few people. Alex also shares the emotional side of building something over many years and the gratitude that comes with seeing the journey unfold. We touch on the community that has formed around PMRE events and the Upmarket Pod, along with the friendships that come from this industry. Alex also talks about the work behind planning the Northern Spruce Summit Event, the effort it takes to bring the community together, and the challenges of running a business through slow seasons.

Follow the pod on Instagram at @upmarketpod.

Ep. 116 - Nikki Bashor: From New Hire to Pro

Wed, 11 Mar 2026 00:00:03 +0000

In this episode, Reed sits down with Nikki Bashor to talk about what it really looks like to grow inside a scaling real estate media company. Nikki shares how she went from a new shooter learning the ropes to a highly efficient operator handling hundreds of homes a year. We discuss staying motivated in a fast paced production environment and how confidence with clients, systems, and workflow develops over time. In the second half, we break down the gear evolution that supports that growth, from early camera setups to the tools that make professional shoots faster and more reliable today. If you’re curious what it takes to build a career shooting real estate, this episode pulls back the curtain.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Ep. 115 - Don't Play Defense

Tue, 03 Mar 2026 08:00:31 +0000

In this episode, Reed and Mark unpack the reality that agents can feel loyal until they switch photographers and how that pushes media companies into scarcity thinking. We break down the luxury conversation and whether marketing yourself as luxury is actually strategic or just reactive. We also discuss how to evaluate education investments through ROI instead of emotion and why not every opportunity aligns with your direction. From territory mindset traps to agent churn, we define what playing defense really looks like in this industry. Most importantly, we outline what it means to play offense by building systems, leaning into your strengths, and making confident long term decisions.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Ep. 114 - If We Had to Start Over Today: Premium vs Volume. Upmarket Mastermind #5.

Tue, 24 Feb 2026 08:00:29 +0000

This week is our 5th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta, Georgia.

Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

Follow the pod on Instagram at @upmarketpod.

In this mastermind episode, we explore a critical question: if you had to rebuild your real estate media company today, would you choose a premium model or a volume strategy? We unpack how the market has evolved, the positioning mistakes new companies are making, and how pricing, branding, hiring, and systems shape long-term scalability. The discussion moves into the tactical choices we’d make differently, including service offerings, team structure, and the essential tech stack needed to build efficiently from day one. We also share the hard truths behind burnout, early missteps, and operational challenges that influence which model is most sustainable. The episode closes with a strategy session for a solo operator at capacity, delivering clear guidance on scaling without sacrificing quality while debating which approach ultimately creates stronger business equity.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Ep. 113 - Embracing Unpredictability

Tue, 17 Feb 2026 08:00:44 +0000

In this episode, Reed and Mark break down the operational reality of running a real estate media company when conditions are far from perfect. From rain weeks that compress revenue to training new hires during peak production and navigating a mid season switch to HDPhotoHub, we unpack what these challenges actually do to cash flow, team bandwidth, and client experience. We also speak candidly about leading a growing company while raising kids and managing the anxiety that surfaces when the industry slows down. This episode is not about highlight reels. It is about building systems, people, and revenue streams that can withstand imperfect weeks. Because the real goal is not perfection, it is resilience.

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

If you would like to access Sam Benner's Action Plan PDF, give us a follow and send a DM to @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Ep. 112 - What Realtors Really Want From AI

Tue, 10 Feb 2026 08:00:58 +0000

AI is everywhere in real estate right now, but most of the industry is talking about tools instead of listening to agents. In this episode, Reed and special guest Sam Benner break down what Realtors actually want from AI, from real efficiency gains to the fears around losing authenticity and trust. We unpack how agent priorities have shifted, where they’re really spending money, and why marketing and tech fatigue is very real in 2026. From regulation and compliance to video, portals, and brand consistency, this is a grounded look at what actually matters to working agents. This is an honest conversation about cutting through hype and focusing on what truly helps Realtors grow their business.

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

If you would like to access Sam Benner's Action Plan PDF, give us a follow and send a DM to @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Ep. 111 - The Hard Truth About Hiring and Retention

Tue, 03 Feb 2026 08:00:36 +0000

Hiring and retaining talent in real estate media is harder than ever; and it’s not for the reasons most people think. In this episode, we break down the real impact of team turnover, what it actually costs a growing business, and why losing good people doesn’t automatically mean you’re failing as a leader. From long-tenured team members moving on to sudden exits that weren’t as unexpected as they felt, we unpack the operational, cultural, and leadership lessons that come with running a people-dependent business. This is an honest conversation about expectations, employer branding, and what truly keeps great people aligned; not hype, perks, or flexibility without structure, but clarity, professionalism, and intentional leadership.

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Ep. 110 - Goal-Setting and Accountability. Upmarket Mastermind #4.

Tue, 27 Jan 2026 08:00:32 +0000

This week is our 4th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta, Georgia.

Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

This episode is all about goal-setting for the new year, without the fluff. The group reflects on the past year’s wins, challenges, and industry shifts, then dig into what it really takes to plan intentionally moving forward. From financial targets and business priorities to personal balance and burnout prevention, the conversation focuses on what needs to change to actually hit your goals. The episode also delivers practical, real-world strategy through a live problem-solving session, leaving listeners with clear takeaways and accountability as they head into the year ahead.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.

Another sponsor is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code UPMARKET at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!

Ep. 109 - The 3D Portal Power Play

Tue, 20 Jan 2026 08:00:19 +0000

A major shift is underway in the 3D real estate world. In this episode of Upmarket Pod, Reed, Mark, and Molly unpack the growing portal competition between Matterport, Zillow 3D, and Homes.com, and what it means for agents and real estate media. They explain how CoStar’s acquisition of Matterport changes the 3D tour landscape, why Zillow is pushing its own 3D tool, and how Homes.com is positioning itself as a new player for agent visibility. They also share what agents should ask portals, which platforms to prioritize, and how to use 3D strategically to stay competitive in 2026.

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Another sponsor is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code UPMARKET at aryeo.com to get 15 free bonus listings with any new account.

Ep. 108 - Navigating New Rules: California’s Altered Image Law (AB 723)

Tue, 13 Jan 2026 08:00:31 +0000

A new set of rules is officially here. In this episode of Upmarket Pod, Reed and Mark break down California’s Altered Image Law AB 723 and what it means for real estate media. The law introduces new disclosure requirements around altered listing photos that directly impact how agents, photographers, and media companies market properties. They cover what qualifies as an altered image, when disclosures are required, and how to stay compliant while maintaining high quality marketing.

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. Go to fotello.co and use code UPMARKET25 to get 25 free listings added to your account (a $500 value).

Another sponsor is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code UPMARKET at aryeo.com to get 15 free bonus listings with any new account.

Ep. 107 - SWOT Analysis 2025. Strengths. Opportunities. Weaknesses. Threats.

Tue, 06 Jan 2026 18:58:11 +0000

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth through Upmarket Media's 2025 SWOT Analysis. SWOT stands for Strengths, Opportunities, Weaknesses, and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into 2026. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. Go to fotello.co and use code UPMARKET25 to get 25 free listings added to your account (a $500 value).

Another sponsor is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code UPMARKET at aryeo.com to get 15 free bonus listings with any new account.

Ep. 106 - Vince Collura on the Future of Our Industry. Road to PMRE 2025 #13.

Tue, 30 Dec 2025 08:00:10 +0000

This week Reed sits down with the Legend, Vince Collura! Vince is the former COO of VHT Studios and then the Director of Photography & Add-on Services at Matterport. Now, he's ready for the next chapter and is the Founder and CEO of The Collective. Vince has had a birds-eye view on the broad changes in our industry over the last 10 years and offers a ton of perspective on what's to come. Vince is a delight and Reed was so happy to sit down with him at the Upmarket Suite at Palms in Las Vegas during PMRE 2025. Of course, as always, they drum up some Action Items, so stick around until the end of the show!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

Upmarket is proud to be the official podcast of pmreconference.com!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 105 - Running a Multinational REP Business with Oliver Ward. Road to PMRE 2025 #12.

Tue, 23 Dec 2025 21:55:41 +0000

This week Reed chats with Oliver Ward, real estate media coach and founder of Oliwood Films, serving agents in Muskoka, Ontario, Canada and Nosara, Guanacaste, Costa Rica. Oliver was able to come up to the Upmarket Suite at Palms in Las Vegas durian PMRE 2025. Interesting conversation ensued! The guys also throw down some Action Items, so stick around until the end of the show!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

Upmarket is proud to be the official podcast of pmreconference.com!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.

Tue, 09 Dec 2025 08:00:07 +0000

It's our FAVORITE episode of the year!!!! It's our PMRE 2025 Action Item Spectacular!! The Photography and Media for Real Estate Conference in Las Vegas once again did not disappoint. So many new faces at the conference this year and we got a cool 24 of them (along with some familiar friends) to come up to the Upmarket Suite to lay down a little bit of wisdom in the form of Action Items! Big thanks to all of the attendees who so graciously gave up a little of their conference time to come share with our listeners. Check out this roster!:

Peter Holmes - @go_iguide

Natasha Robertson - @go_iguide

Ashli Sirtliff - @nwphotoandmedia

Scott McCurdy - @visual_advantage_ca

Phil Maurian - @visual_advantage_ca

Renata Goos- @shinephotograph.media

Andrew Bramasco - @andrewbramasco

Zuhair Ali - @zuuuuu786

Tom Sparks - @Sparksmediagroup

Harman Walia (ad) - @fotello.ai

Amy Dill - @the_vine_studios

Ali Rivera - @homesofnevada

Ivan Marquez - @Marquezivan

Kianna Sunshine - @kianna.sunshine.photography

Ian Kautzman - @hdphotohub

Nick Narodny - Titus

Mercedes Matthews - @matthewsmedia772

JD Matthews - @matthewsmedia772

Josh Mais - @showandtour

Martina Magnusson - @thecollective_re

Mark Gutierrez - @thecollective_re

Adam Housley (ad) - @secondfloorapp

Joshua Chopy - @chopymedia

Mike Sperando - @mikesperandophoto

Brandon Cooper - @pmreconference

After this, YOU KNOW you want to be at PMRE 2026!!! Do Not Miss It!!!!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes AND this ACTION ITEM SPECTACULAR.

Follow the pod on Instagram at @upmarketpod.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 103 - Takeaways from PMRE. Upmarket Mastermind #3.

Wed, 03 Dec 2025 19:52:41 +0000

We have reconvened our Upmarket Mastermind group and recorded an episode LIVE IN PERSON together in Las Vegas at PMRE 2025! Reed, Alex, Kelly and Jenn got together towards the end of the week to sit down and go over all the thoughts swirling in their heads after the whirlwind that is the Photography and Media for Real Estate Conference. What a crazy and informative week and the crew does their best to distill what they've learned and how they are going to apply it to their businesses.

The Upmarket Mastermind consists of:

Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta Georgia.

Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series. iGUIDE is an easy and amazing 3D tour option that displays on ANY website, including Zillow, Redfin etc. Check them out and show them some love!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 102 - Business Strategies to Scale your Creative Career with Elena Pastorius. Road to PMRE 2025 #10.

Wed, 05 Nov 2025 08:00:50 +0000

This week Reed chats with Elena Pastorius, the Co-Founder and Managing Director of Narwhal Creative in Windsor, Ontario. Elena details some strategies in how to lay the business foundation to be able to scale your Real Estate Media company. She also details the Rocket Paradox which tells you how to fuel your business. This is majorly informative episode! They also each throw down an epic action item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!!

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 101 - AI, AI, Captain! A Chat with Matt Gia. Road to PMRE 2025 #9.

Wed, 29 Oct 2025 07:00:25 +0000

You just know that AI is going to be a hot topic at PMRE 2025 (and, let's face it, probably PMRE 2026 et. al. too) so we decided to sit down with Matt Gia, founder of AutoHDR, to talk about optimal AI workflows for real estate media creators. Reed drills down with Matt about all the way AI can aid our businesses beyond the obvious image editing that is already making serious inroads into our industry. This is an illuminating talk with lots of actionable nuggets to take away. They also each throw down an epic action item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!!

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 100 - Success, Failure and Everything In-Between. But Mostly, Gratitude. 100 episodes!

Tue, 14 Oct 2025 07:00:28 +0000

(Easter Egg for "fans" in this episode! Listen deep into this show to find out the original name of this podcast!) Can you believe we made it to 100?!?!?!? Reed and Mark sit down together and reflect on the previous 99 episodes of Upmarket Pod. It's INSANE that we've even made it this far! They guys also catch us on what's been going with Upmarket over the summer and fall and introduce listeners to Molly, the newest member of the Upmarket Family.

Friends, it's not just Mark and Reed who've brought you 100 episodes of this show. First and foremost we need to thank Producer Chelsea, who has been with us the whole way (except for episode 100, when she got sick last-minute lol.) Also, we need to shout-out the rest of the Upmarket Crew, Marco (who edited a bunch of the early episodes), Nikki, Cory, Dary, and Bethany, who has been our amazing editor for years now. Extra-special thanks to all our sponsors, especially Aryeo who has been with us from Day 1. Thank you as well, to SecondFloor, iGUIDE, Fotello and PixlCRM!!!! Most of all though, we need to thank our viewers and listeners. The community around this show is what keeps us going. It has been our honor to take this journey with you all. To give thanks, we present you with two new Action Items at the end of the show!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 99 - Feel The Burn(out) with Cheyenne Crawford. Road to PMRE 2025 #8.

Thu, 09 Oct 2025 18:42:15 +0000

It's Cheyenne Crawford week on Upmarket!!!! She sits down with Reed to talk about building her business and the burnout that came with it. Cheyenne details how she conquered those dark feelings and brought her professional and personal lives to a place where they're thriving. Cheyenne is one of the most interesting and charismatic people in the REP and built a very strong business at a very young age. She also shares with us a killer IG hack as her Action Item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!!

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 98 - If A.I. and SEO Had a Baby. Road to PMRE 2025 #7.

Tue, 23 Sep 2025 07:01:22 +0000

This week Reed talks with Jared Bauman, the Co-Founder and CEO of 201 Creative, LLC! Jared is a capital E Expert on all things SEO. He and Reed chat about the basics of SEO and how AI technology is changing marketing and the SEO game. Lots of actionable nuggets in here for any small business owners, especially those of us in the RE Media game! Jared is super-knowledgeble and can break down complex things simply. He also can make a killer Action Item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!!

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 97 - The Magic of Your Business. Road to PMRE 2025 #6.

Tue, 02 Sep 2025 07:05:58 +0000

This week Reed chats with the one and only Murray SawChuck, better known as Murray The Magician! What is a magician doing on a Real Estate Media Podcast?? Well, under that crazy hair, Murray has a genius mind for business and has a lot of lessons for us. He's made a lucrative career from his creative passion, much like so many in our industry. Murray is chock-full of wisdom and fun. We even get him to do an Action Item, so stick around to the end!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 96 - Eli Jones Takes a Break from Facebook Ads to be on the Pod. Road to PMRE 2025 #5.

Wed, 20 Aug 2025 07:05:32 +0000

This week Reed chats with the Big Dog of Real Estate Media coaching, Eli Jones. Eli shares some of his secrets to scaling a real estate media business and preps us for his presentation at PMRE 2025. Eli is one of the smartest and most successful people in our business and it was a super treat to have him on the show. Stick around to the end to hear Eli's ultimate Action Items! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 95 - Upmarket Mastermind #2. We could all use a vacation. So we took them.

Wed, 30 Jul 2025 07:05:39 +0000

This week is our 2nd episode in our monthly Upmarket Mastermind series!! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta Georgia.

Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

In this second episode the group updates on how everyone is doing in this "weird" market. It's also the heart of summer and vacation is on everyone's minds, so the group discusses how important it is to take time away from business and what steps they have taken to be able to do that. This is a great episode full of tasty wisdom nuggets!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 94 - Turning the Lens on Yourself with Simon Devitt. Road to PMRE 2025 #4.

Tue, 24 Jun 2025 07:01:39 +0000

This week Reed chats with renowned photographer of architecture, Simon Devitt. Simon chimes in from his home base in New Zealand, where's he's hard at work preparing for his featured speaking role and workshop instruction at PMRE 2025! Reed and Simon chat about his career in photography and find out how he balances being the Meme King on Instagram with his more serious work as an architecture and design photographer. Simon of course also joins Reed to give out a couple of Action Items!!!! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on July 6th for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 93 - Upmarket Mastermind #1.

Tue, 17 Jun 2025 18:50:15 +0000

This week starts a new chapter for Upmarket Pod. We're proud to bring you our new monthly Upmarket Mastermind series!! Each month Reed will sit down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta Georgia.

Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

In this first episode the group gives background on their businesses, talk about current market conditions and dive deep on video strategy and pricing philosophies. This is going to be such a fun and informative series that we're so happy to share with you!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING July 6th for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 92 - Creating your Own Trends with Alex Coombs. Road to PMRE 2025 #3.

Wed, 11 Jun 2025 06:55:00 +0000

This week Reed chats with Upmarket Fan Favorite Guest Alex Coombs, of Northern Spruce Media in Hamilton, Ontario. A few short months ago Alex was introduced to the great REP world as a guest on the podcast and now she's a featured speaker at PMRE 2025 and teaching a social media video workshop (sign up, only a few spots left!!!!). This is another wonderful conversation with maybe the most unique and inspiring voice in the Real Estate Media world. We of course don't let her leave without joining Reed to give out a couple of Action Items!!!! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING in July for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 91 - Getting Through Busy Season.

Thu, 05 Jun 2025 07:05:00 +0000

Reed, Mark and Chelsea sit back and give a busy season update on Upmarket Media. Business is up! They're hiring! Nikki is killing it with video! Reed has an exciting new venture outside of Upmarket! Lots of news in this show, but don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 90 - Mike Kelley Loves Real Estate Photography. Road to PMRE 2025 #2.

Tue, 27 May 2025 07:05:00 +0000

EARLY BIRD ALERT!!!! Go to pmreconference.com for all the details on Early Bird Registration which opens May 29th, 2025 at 6pm Eastern! Last year it sold out in less than 5 minutes so get in there fast! PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever!

This week Reed sits down in person with one of the headlining speakers of PMRE 2025, renowned Architecture and Design photographer, Mike Kelley. Mike dishes on why he might secretly prefer Real Estate Photography over A&D. He also gets super-personal in a weirdly tangental and long Social Media Sidebar. Of course, at the end he and Reed bust out a couple Action Items!!!! Don't miss this fun episode with one of the best in the business!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes. In this episode, we'll chat with the host of PMRE 2025 and go over all the speakers who will be gracing the main stage this year and detail all the exciting changes for year 2 at the Palms.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING in July for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 89 - It's Time. Road to PMRE 2025 #1.

Tue, 13 May 2025 07:05:00 +0000

It's May, so that means it's time to start thinking about November! Specifically, PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever! Go to pmreconference.com for all the details. Early Bird Registration opens May 29th, 2025! Last year it sold out in less than 5 minutes so get in there fast!

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING in July for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 88 - Uncertainty and Anxiety.

Tue, 15 Apr 2025 16:30:00 +0000

Taxes. Competition. Tariffs. AI. Staffing. And a million other things can give Real Estate Media owners anxiety. Reed, Mark and Chelsea dive in to and embrace the uncertainty that feels like it has surrounded Upmarket Media over the last couple months. They talk it all through and end up feeling better about everything and power through to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, tell them Upmarket sent you for a free month of service!

Ep. 87 - Financial Strategies to Help You Thrive.

Thu, 13 Mar 2025 07:05:00 +0000

We're coming up on tax season so Upmarket Pod has $$$$ on the mind! Please please please listen to this episode as Reed sits down with brilliant bookkeeper, Juliana Ramirez, of JR Bookkeeping to go over the basics of how and why to keep your financial books in order. Juliana details why and how to set financial goals and how to look at your books in a way to track and support those goals. This is all SO IMPORTANT for your business to thrive. Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Let JR Bookkeeping become your bookkeeper! They are amazing and know Real Estate Media businesses. Juliana will give you a FREE consultation AND and your first month free to try out their services if you say you heard about them on Upmarket Pod!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 86 - Big Packages.

Thu, 27 Feb 2025 08:05:00 +0000

As the start of Busy Season is in sight, Reed, Mark & Chelsea recap all the Slow Season tasks they did or didn't get done over the last few months. They spend a lot of time detailing pricing changes for 2025 and how they've adjusted the media packages that are on offer to their clients. They also detail how they're revamping their video products and how new staff members are fitting in on the team. Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 85 - Failure IS an Option.

Wed, 12 Feb 2025 08:05:00 +0000

Failure. It's not something that any of us really want to contemplate, but it's real and we've all experienced it. This episodes dives deep into business and creative failure as Reed sits down with music industry veteran Syd Sydney to work through how they have both used and learned from failure to change their lives. This is an engaging and vulnerable conversation that touches on themes that will resonate deeply with many listeners. They do NOT fail to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Check out syd-music.com and be sure to stream Mia Dyson and Radio Skies wherever you get your music!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 84 - New Year, New Goals.

Tue, 21 Jan 2025 17:15:00 +0000

As a sort of follow-up to the 2024 SWOT Analysis, Reed, Mark and Chelsea sit down to discuss all the actionable stuff that came up in it and try to formulate a plan for actually following through with things. How novel! Even though this episode is chock full of actionable tidbits, they STILL end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 83 - SWOT Analysis 2024. Strengths. Opportunities. Weaknesses. Threats.

Tue, 31 Dec 2024 08:05:00 +0000

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2024 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 82 - What We Learned.

Tue, 17 Dec 2024 08:05:00 +0000

This episode shall serve as the bow on the present that was PMRE 2024. Back at home base, in the Gasworks Studio, Reed, Mark and Nikki recount their experiences at PMRE. It's not just reminiscing about drunken shenanigans... they actually get into the takeaways from the conference, what they learned and how they can apply all that to the business. And even with the Action Item Spectacular having just taken place, these 3 dig deep and come up with 3 more Action Items for the loyal listeners!

PMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.

Wed, 11 Dec 2024 16:30:00 +0000

This episode, recorded in the Upmarket Suite at Palms Las Vegas during PMRE, has Reed sitting down with the amazing Alex Coombs, founder of Northern Spruce Media in Hamilton, Ontario. Alex has super-charged her business, growing from a solo operation to having 17 employees within just a few years. Her unique approach includes starring in some of the property videos for her clients. Alex has one of the most unique voices in our industry and this is a fun conversation. And you know we wouldn't let her go without dropping a banger of an Action Item at the end of the show. Check out one of Alex's Feature Friday videos here: http://bit.ly/3ZzsFjc

PMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 80 - Action Item Spectacular!!!! PMRE 2024

Tue, 26 Nov 2024 08:05:00 +0000

PMRE 2024 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by a staggering 24 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to the Upmarket Suite at Palms and share their wisdom. The Dynamite 24 are:

Chris White - @go_iguide

Brandon Cooper - @pmreconference

Rick Rickerson - @pending_media

Amber Rickerson - @pending_media

Aeon Jones - @avia.media.group

Angie Lombardi - @angielombardi.photo

Chris Saldivar - @teatreeproductions

Matthew Lesperance - @lekkerstudios_

Kam Radz - @luxpointmedia

Jenn Lueck - @jenn_lueck_photog

Adam Housley (ad) - @secondfloorapp

Carol McGuinness - @3dtangerine

Noel Kleinman - @noelkleinman

Christopher Weber - @orchestratedlight

Krisse Newport - @southernremedia

Rich Newport - @southernremedia

Todd Wasylyshyn - @Nanaimophoto

Les Hein - @tampahomephotos

Leroy Schulz - @leroyschulz

Kelly Clark - @localflavorfilms

Brian Clark - @localflavorfilms

Pete Stagl (ad) - PixlCRM

Scott Brammer - @sbrealestatemedia

Romy Rodiek - @rare_photography_nyc

Austin Harley - @socohomephotography

Andres Inga - @thesnapmarket_

After this, YOU KNOW you want to be at PMRE 2025!!! Do Not Miss It!!!!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes AND this ACTION ITEM SPECTACULAR.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 79 - How to Grow Your Team to 30+ People. Road to PMRE 2024 #14.

Tue, 29 Oct 2024 19:30:00 +0000

This week, Reed chats with Melissa & Gerard Lynch, the co-founders of Rise Media in New York. They get into how Melissa and Gerard built Rise Media in the juggernaut that it is today, where they're shooting some of the most expensive homes in the country with a team of over 30 people. The Lynch's also detail what they're going to be presenting at PMRE and give us a couple of great Action Items at the end!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 78 - AI You Can Actually Use, Right Now, to Help Your Business. Road to PMRE 2024 #13.

Tue, 22 Oct 2024 07:05:00 +0000

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.

This week, after a brief check in with Mark and Chelsea, Reed sits down with Jenna Gaidusek, of AI for Interior Designers to talk, yet again, about AI. But this time, it's about AI that you can actually use, right here, right now. Jenna details a ton of ways that photographers can use the technology to streamline their businesses. This is a fun and practical discussion ntaht you won't want to miss! Also, you know darn well that they end the show with a couple great Action Items! (DISCLAIMER: This writeup and all content in this podcast was not in any way shape or form generated or helped by AI.)

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 77 - WTF! Talking Luxury Photography with Fraser. Road to PMRE 2024 #12.

Tue, 15 Oct 2024 14:40:00 +0000

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.

This week Reed sits down with the legend, Fraser Almeida, of Luxury Homes Photography in Las Vegas Nevada. Fraser is an expert of Luxury Real Estate photography and is part of the dynamic three-way of Wayne, Tony and Fraser (WTF), the renowned instructors of the Capturing Luxury: A Focused Approach to Shooting Luxury Real Estate workshops. Let this fun episode whet your appetite and prime you for maybe taking the workshop at PMRE this year, or at one of their future events. Fraser is such a great, personable, guy that it makes for a great listen. Also, you know darn well that they end the show with a couple great Action Items!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 76 - How PR Can Grow Your Business and Help Your Clients! Road to PMRE 2024 #11.

Tue, 08 Oct 2024 14:10:00 +0000

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details. Get in there now to register and secure the preferred group hotel rate which needs to be booked by Oct. 11th!!!

This week Reed sits down with Alexandria Abramian, the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in top design publications. Alex is super smart, engaging and has a ton of great insight into how Real Estate Media Professionals can use some PR skills to leverage our position with our clients and create more opportunities for our businesses. This is a fun and informative episode, so give a listen! Also, you know darn well that they end the show with a couple great Action Items!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 75 - Party Recap. Bring Your Safety Vest.

Tue, 01 Oct 2024 07:05:00 +0000

Reed, Mark and Chelsea shake off the hangovers and dish about the Grand Opening Party for the Upmarket Studio at Gasworks! They get into how the party went down and if they think it justified the hefty final budget. In the second half of the show, a Special Guest comes on to talk about Cinematic twilight videos and the team gives an update on the suddenly volatile launch of the branding side of the business. Plus, ACTION ITEMS!!!! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 74 - Let's Party!!!!

Tue, 17 Sep 2024 07:05:00 +0000

This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura. 200 clients are expected at the party and the guys dish about the everything that is going into the party, including the ever-ballooning budget. In the second half of the show they talk about the challenges and triumphs they've had over the last couple months in the business and then wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 73 - OK, Should We Actually Embrace AI? Road to PMRE 2024 #10

Tue, 10 Sep 2024 07:05:00 +0000

This week Reed sits down with Jamie McInally of Autoenhance.ai to talk further about the hot topic of the year, AI. As CEO of an AI real estate photography editing company, Jamie is well-positioned to speak to the benefits of Real Estate Media professionals using AI to help their businesses in many ways, not just with editing photos. Jamie also gets into what he will be speaking about on stage at PMRE 2024. Reed and Jamie also get into some of the potential drawbacks of AI and what issues the industry must confront before widespread adoption of AI editing. ALSO, they end the show with special AI GENERATED ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 72 - Danny Bertollo on The Current State of Real Estate Video. Road to PMRE 2024 #9

Thu, 29 Aug 2024 19:55:00 +0000

Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, one of the biggest names in Real Estate Video joins Reed to talk about all things related to the genre. Danny is a fount of amazing and useful information. He talks about everything, including how he systematizes his business and gets his clients on the Flywheel and not the Doom Circle. This is an amazing episode chock full of actionable tips and philosophies. Plus, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 71 - Keeping It In The Family.

Thu, 22 Aug 2024 16:45:00 +0000

This episode starts with Reed and Skylar Lawrence-Lebel and the iGUIDE Tour to PMRE Sweepstakes Winners announcement! 2 lucky winners get ALL-EXPENSES PAID TRIPS TO PMRE 2024 courtesy of the fine folks at iGUIDE. @go_iguide

Then, it's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of @highland_visual in Davenport, Iowa (and Upmarket Pod editor)!! Bethany brings on her husband and business partner, Andre Diedrich in addition to Tessa and Brian Foster of @sweetwaterphoto_murphys in Murphy's, CA. They all have a great conversation about the pleasures and pitfalls of being in business with your spouse! Even with a guest host, they still manage to end the episode with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upmarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep 70 - Is Taking on A Business Partner The Right Choice?

Tue, 13 Aug 2024 07:05:00 +0000

This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that. They're also joined by the potential new Business partner, Jeremy Almond, to hear the perspective from the other side. They're plenty to chew on here and Reed has loads of experience and advice after having spent the last 3 years teamed up with Mark. They wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

RED ALERT!!! LAST CHANCE!!!! Entries MUST be received by August 15th and Noon Eastern!!!! SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 69 - A Cinematographer's Perspective on Real Estate Videography.

Tue, 06 Aug 2024 07:05:00 +0000

This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat. Mick has worked on such films at TWISTERS, David Fincher's THE KILLER, INDIANA JONES & THE DIAL OF DESTINY among many others. Oh, and even more importantly, he's also Chelsea's husband. In addition to dishing on his big movie jobs and life with Chelsea, Mick talks about how he's really impressed with how good real estate videos in general are now and offers practical advice from the perspective of a cinematographer. They wrap up the show with Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 68 - Building the Brand(ing Side of the Business.)

Thu, 18 Jul 2024 07:05:00 +0000

The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course! Reed, Mark and Chelsea detail the steps they've been taking to lay the foundation for a successful launch. They even rope their new Upmarket Branding Photographer, Elena Anzaldo into coming on and sharing about her prep for her new role at Upmarket. They also brainstorm how they'll market the new service to the REALTOR clients when they launch it in the fall. In the second half of the show they talk about dealing with difficult clients and Elena shares her wisdom from her time as a REALTOR in regards to how to deal with those difficult agents. They wrap up the show with the ultra-rare Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 67 - Brandon Barré on Hospitality Photography. Road to PMRE 2024 #8

Tue, 09 Jul 2024 07:05:00 +0000

Brandon Barré, one of the biggest names in the Hospitality Photography industry, joins Reed on this episode! Brandon answers all Reed's questions about how Hospitality photography differs from Real Estate and how RE photographers who want to dip their toe in Hospitality can prepare themselves. They also talk about Brandon's presentation on Day 3 of PMRE 2024, and his ensuing workshop. This is a great peek into the mind and workflows of one of the industries best photographer! Plus, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 66 - A New Era for Upmarket.

Wed, 03 Jul 2024 07:00:00 +0000

Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition! This is the first episode coming to you from the Upmarket Studio at Gasworks in Ventura CA. Having just moved in and the space not yet quite ready for primetime, Reed, Mark and Chelsea nevertheless brave the sawdust and record an episode in the new environs, detailing the plans for the studio (which encompasses podcast studio, photo studio and Upmarket offices) and how they can grow the business by finally having a physical space. They also get into how business has been going over the last couple months and of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 65 - Make the Time. Road to PMRE 2024 #7 Tony Colangelo

Tue, 25 Jun 2024 07:05:00 +0000

Tony Colangelo joins Reed to talk about so much good stuff! Not only to they get into Tony's hosting duties during Day 3 of PMRE 2024, but they have a crucial conversation about mental health in the REP industry. It's important to make time for your mental and physical health! Tony also talks about the Capturing Luxury workshop that he will be doing with Wayne Capili and Fraser Almeida in Las Vegas this November. And they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 64 - Sometimes You Have to Look in the Mirror.

Tue, 18 Jun 2024 07:05:00 +0000

Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey. Reed's stylist, Jen Keeler @Jen_boheme offers pearls of business wisdom and draws comparisons between owning a salon and an REP business as she pretties him up. Ultimately, it's all about relationships between yourself and your clients. At the end of a hair cut or a photo shoot, you want your client to come out looking and feeling their best!

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep 63 - Making Viral Video with Chris Stacey. Road to PMRE 2024 #6

Tue, 11 Jun 2024 07:05:00 +0000

Reed is joined by the Real Estate Video Legend, Chris Stacey @chrisbstacey! Chris details everything that goes into the viral videos he makes for Southern California top-producing REALTOR Tim Smith. They cover everything from concept to budget and everything else. Chris also gets into what he's going to talk about at PMRE and what will go down at his workshop in Las Vegas this November. And they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Check out a couple of Chris's famous videos here:

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 62 - Hot Tips About VA's and Social Media.

Tue, 04 Jun 2024 07:05:00 +0000

This week we have a pod-crossover episode as Reed welcomes Rachael Ann Adkins @shooting_the_shit_rachandneal, the co-host of the Shooting the Shit Podcast, to Upmarket to talk about VA's and social media strategy! Rachael Ann is also the owner of Focused Media Collective in Washington. First, Rachael Ann schools Reed on the tasks she has her VA do and goes over the crucial VA training process. In the second half of the show they talk about social media strategies and how Rachael Ann keeps up with her voluminous posting calendar.

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 61 - Now it Gets Real. Road to PMRE 2024 #5 Brandon Cooper

Tue, 28 May 2024 07:05:00 +0000

Reed is joined by Brandon Cooper, the man behind the PMRE Conference. Things are heating up and getting real as there are BIG ANNOUNCEMENTS Galore in this episode! Brandon lets listeners know what to expect from PMRE 2024... from the roster of speakers, to the workshops, the addition of Day 3 and all the exciting changes that come with moving the conference to its new home at the Palms in Las Vegas.

Also, OF COURSE, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens May 30th at 6pm EDT!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 60 - Is A.I. Coming for Our Jobs?

Tue, 21 May 2024 07:05:00 +0000

After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry. With Real Estate Agents already being pitched directly on A.I. media services, how do we make sure that traditional RE Media providers are not left on the outside looking in. They also dish with Producer Chelsea on the big switch to iPhone for video and a potential exciting development in a search for permanent studio space to record the venerable Upmarket Pod.

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 59 - The Early Bird Gets the Worm. Road to PMRE 2024 #4 Devon Pastorius

Tue, 14 May 2024 16:00:00 +0000

Reed is joined by Devon Pastorius, Creative Director at Windsor Creative, to get the lowdown on the creative side of producing PMRE and the amazing video that announced the move to Palms and the addition of Day 3. They also talk about storytelling in video and how to hone in on making sure the content you're producing for clients serves their target audience. Lots of fun PMRE talk and good business nuggets in this episode!

Also, OF COURSE, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens May 30th at 6pm EDT!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 58 - I Would Appreciate Some Kind of Retribution.

Tue, 07 May 2024 07:05:00 +0000

With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field. They kick things off with a recap of Marco's interaction with, and Chelsea and Reed's ultimate diffusing of, a totally unhinged neighbor. Absolute insanity! The discussion turns to mental and physical health at work with a detour into Nikki's embrace and mastery of Instagram content.

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Follow Nikki and Marco on Instagram!

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 57 - Getting Inspired with Ema Peter - Road to PMRE 2024 #3.

Tue, 30 Apr 2024 07:05:00 +0000

Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast! Inspiration abounds in this episode. Ema talks about how her experience speaking at PMRE 2022 inspired her to dabble in Real Estate Photography and even curmudgeonly Reed gets inspired by Ema's dedication and passion for her craft. The also talk about how to vanquish imposter syndrome and the mindset that Real Estate Photographers can use when they take on bigger, more "prestigious" projects. This is a super-interesting chat with one of the industry's smartest and awe-inspiring photographers!

Also, OF COURSE, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 56 - Even Your Employees Can Get Burnt-Out.

Tue, 23 Apr 2024 07:00:00 +0000

Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself. They detail how Chelsea had been feeling burnt-out and under-compensated, which led a to a heart-stopping Slack message to Reed and Mark. Fear not loyal listeners, for Chelsea did not quit! However, serious discussions followed, which led to a promotion and raise for Chelsea. Whew, crisis averted! The rest of th episode is spent talking about the new Branding side to Upmarket Media and an in-depth discussion on whether or not to start shooting all video content for clients on... iPhones.

PLUS, Reed gets a tattoo????

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 55 - Commercial Work Will Grow Your Real Estate Media Business - Road to PMRE 2024 #2.

Tue, 16 Apr 2024 07:05:00 +0000

On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is not advocating that everyone needs to abandon REP for higher-end commercial work. He really just wants to talk about the fact that every single successful REP is at some point going to be approached by non-realtor clients, so every REP should at least have a cursory knowledge of the commercial side of the business and how to approach shoots practically and financially. He also dishes on his popular YouTube channel and dishes on some controversial takes he has shared in his videos.

Also, OF COURSE, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 54 - What the NAR Settlement means for Real Estate Media Providers.

Tue, 09 Apr 2024 07:05:00 +0000

The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers? Old friend of the show, Sam Benner, Team Leader of the Real Team at EXP Realty, walks us through the settlement and how he sees the landscape changing. Reed and Sam bandy ideas on where we can leverage our skills as media providers to keep our services integral to the listing process and open up new sources of revenue on the buyer side as well.

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Follow Sam on Instagram.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 53 - HUGE NEWS & PMRE Host Reveal - Road to PMRE 2024 #1

Tue, 02 Apr 2024 07:05:00 +0000

OK. A lot to digest here:

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Whew! Also, you should know, that Upmarket Pod will now be released weekly through PMRE. Yippeee!

Upmarket Pod is pleased as punch that we are the Official Podcast of PMRE, and with that great power, comes great responsibility... we get to break the news of who will be hosting PMRE 2024. Listen to the episode to find out who! Reed chats with the host about PMRE and gets into a longer, informative discussion about the host's area of expertise and how it relates to the Real Estate Media Community.

Guess what they end the show with? That's right! ACTION ITEMS!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 52 - Putting Agents on Camera Makes You More Money.

Tue, 19 Mar 2024 07:05:00 +0000

Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera. Getting your agents to be on camera consistently can help drive additional revenue for your business and enhance the marketing for your client, which, in turn, should get you even more business! That's not always easy though. Bethany and Reed talk through strategies, philosophies and some of the challenges to be faced putting your agents on camera.

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Shifter Summit was officially a hit, and you can still get a virtual ticket to watch the entire conference on-demand! Hear talks from some of the top professionals in their respective niches in Architecture and Design photography. Got to www.shiftersummit.com for more info. Use the code “upmarket” for $100 off.

Ep. 51 - So Many Questions.

Tue, 05 Mar 2024 08:05:00 +0000

Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode! Upmarket Pod combs their DM's for the best questions that listeners have submitted. Topics include, but are not limited to, HDR vs. Flambient, gear, Reed's hair, Branick, PMRE, Marketing, editors and much more!

They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Shifter Summit is officially sold out, but the event is taking place on March 6th and 7th in Nashville. You can still get a virtual ticket to attend from the comfort of your home and rewatch at a later date. Hear talks from some of the top professions in their respective niches. www.shiftersummit.com for more info. Use the code “upmarket” for $100 off.

Ep. 50 - Missing the Mark.

Tue, 20 Feb 2024 08:05:00 +0000

While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way. In this episode, Reed and pinch-hitting co-host, Producer Chelsea, detail life without COO Mark. They get into just the logistical problems that happen as they have to pick up all the tasks that Mark normally does, but they detail how that has actually benefitted the company. That's all well and good, but, ultimately, they'll be happy when Mark is back!

In the end, they make it through the episode and with just enough energy left to dish out a couple of Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 49 - How to Snag the Top REALTOR in Your Area.

Tue, 06 Feb 2024 08:05:00 +0000

In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly (@lizzeedonnelly) of REMAX Gold Coast who was a surprise last-minute drop-in guest! Reed, Mark and Chelsea have a lively chat with her and try to get to the bottom on how Real Estate Media professionals can try to land (and keep) top REALTORS in their area. Then, Liz goes off to sell more real estate and the OG trio talk social media and update listeners on Upmarket Media's slow season projects. This is the last episode before Mark takes off for a few weeks to visit family in Australia, a trip that would have been almost impossible for him to do without a strong team in place at home to run the business while he's gone.

But before he leaves, he does of course drop one final Action Item! Something that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Ep. 48 - Buy Your Way In to Start Your Real Estate Media Juggernaut.

Tue, 23 Jan 2024 08:05:00 +0000

This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)! Andrew and Katie recount their story of buying an existing REP business rather than starting from scratch. This is a thought-provoking episode that offers insight on a maybe less thought about way of expanding your REP business.

They of course end the show with a triple-dose of Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Ep. 47 - Upmarket Employees Speak Their Minds.

Tue, 09 Jan 2024 08:05:00 +0000

Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship. Reed and Mark chat with admin Chelsea Froehlich (@feedingbeautiful) and photographer/videographer Nikki Bashor (@nikki_shootz) about their Upmarket experiences.

They of course end the show with the ultra-rare quadruple Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Ep. 46 - It's Slow Season. So, Get Ready for Next Year!

Wed, 27 Dec 2023 00:15:00 +0000

Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season. Reed and Mark detail what they're doing over the next month or two at Upmarket to make sure that 2024 is the best year yet!

Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Ep. 45 - SWOT Analysis 2023. Strengths. Weaknesses. Opportunities. Threats.

Tue, 12 Dec 2023 08:05:00 +0000

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Ep. 44 - We're a Lean, Mean, Real Estate Media Creating Machine!

Wed, 29 Nov 2023 08:00:00 +0000

THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months. They chat about suddenly being short-staffed and how the company has had to pivot to meet client expectations. The conversation turns to work/life balance and how company owners need to think about that for their employees as well as themselves. Case in point, Chelsea speaks to her personal experience and how she's been re-thinking her role in Upmarket to better meet the needs of her family. As always they end the show with their Action Items, simple things any real estate media company owner can do to help grow their business!!!

Please take a moment to check out the AMAZING hype video for PMRE 2024 at pmreconference.com!!!

NEW SPONSOR ALERT!!!! Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Ep. 43 - PMRE 2023 Action Item Spectacular!!!!

Tue, 14 Nov 2023 15:30:00 +0000

PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios South Point and share their wisdom. The Dynamite 18 are:

Bethany Deidrich - @highland_visual

Chris White - @go_iguide

Michele Sheiko - @chesapeakehomeimages

Brett Gettman - @redhogmedia

Lauren Gettman - @redhogmedia

Rob Rijnen - @centralcoastmediamarketing

Garrett Goodman - @centralcoastmediamarketing

Herb Dierks - @hdphotohub

Rachael Ann Adkins - @shooting_the_shit_rachandneal

Julie Pistone-Krampitz - @tk_images

Alex Aaron - @archipiximages

Tammy Dwight - @tamd_photo @cubi.casa

Adam Housley - @secondfloorapp

Tessa Foster - @sweetwaterphoto_murphys

Shawn Beltran - @myspacekrft

David Frenette - @collabart.media

Michael Lefebvre - @michaelplefebvre

Brandon Cooper - @pmreconference

After this, YOU KNOW you want to be at PMRE 2024!!! Check out the AMAZING hype video at pmreconference.com to check out the NEW VENUE for next year's conference!!!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 42- Road to PMRE 2023 #6 - David Deal

Tue, 10 Oct 2023 07:05:00 +0000

In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today. This episode is a great first taste of all the knowledge that David is going to bring to PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 41 - Branick Weix on the Future of Aryeo and Zillow.

Wed, 27 Sep 2023 07:05:00 +0000

The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to answer all the tough questions about Aryeo's new partnership with Zillow and what it means for our industry and our individual businesses.

Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Use the code UPMARKET at checkout for until Sep. 30th to get $75 off registration for the Photography and Media for Real Estate Conference in Las Vegas on November 7th and 8th!

Ep. 40 - Road to PMRE 2023 #5 - Darryl Stringer

Tue, 12 Sep 2023 07:05:00 +0000

In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give him an early on-air coaching session. Not only is Darryl offering coaching sessions, but he's also speaking at PMRE and in the second half of the show they dive into Darryl's PMRE topic "Building a resilient photography & media business in an unpredictable world." Lots of helpful nuggets in this informative episode! As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!

COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75.

Give a follow to Darryl on Instagram and all other social media!!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 39 - Road to PMRE 2023 #4 - Jessie Congleton

Tue, 29 Aug 2023 07:05:00 +0000

In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!

Give a follow to Jessie on Instagram and all other social media!!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.

Tue, 15 Aug 2023 07:05:00 +0000

Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for the guy's unfiltered thoughts on Zillow.) The guys work through their emotions and speculate on what the buyout means for the Real Estate Media industry. Hot Takes abound, but Reed and Mark are eternally hopeful that their new corporate overlords don't cancel Upmarket Pod. Find out what happens IF there's a next episode of Upmarket! Until then, thanks for listening!!!!

Ep. 37 - Road to PMRE 2023 #3 - Casey Jones

Tue, 01 Aug 2023 07:05:00 +0000

In the latest Road to PMRE Conference 2023, Upmarket welcomes Casey Jones of Shutter Zone Media. Reed and Casey chat about business and all the innovations that Casey has brought to Shutter Zone, including their upcoming app to connect REALTORs and Real Estate Media Professionals. They also get into what Casey will be teaching in his Break Through Your Business Workshop before PMRE in Las Vegas. Along the way Casey drops a bunch of nuggets and how he streamlines his business. As always, the show ends with their Action Items!! Check out this interesting and informative episode!

Give a follow to Shutter Zone on Instagram and all other social media!!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 36 - Road to PMRE 2023 #2 - Cody Boone

Wed, 19 Jul 2023 07:05:00 +0000

Upmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series! Reed and Cody talk about how, as the wunderkind of Real Estate Media, Cody approaches each video that he shoots for SERHANT. We also get some behind-the-scenes dish on what it's like to shoot drone footage from the terrace of the penthouse atop a 1,400ft skyscraper in Manhattan. In the second half of the show, Cody fills us in on what he will be presenting on stage and at his pre-conference workshop at PMRE. So much great info in the episode and great chance to get a glimpse inside of one of the great young minds in our industry!

And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 35 - The Struggle is Real. Checking in with Upmarket Media.

Tue, 11 Jul 2023 07:05:00 +0000

After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down the effect current market conditions have had on Upmarket Media and how they are coping with the new normal. Other things are on their minds too... staffing, marketing, meeting payroll and their overall mental health as they navigate the realities of Real Estate Media in 2023. It's gets a little dark, but it's all good. Also, the age old question of whether Reed should try mushrooms is broached!

And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 34 - Who's The Boss? You. Lessons from an Executive Coach.

Wed, 07 Jun 2023 07:05:00 +0000

On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her. They touch on task lists, strategic thinking, adult coloring, self-compassion, building architecture instead of doing archeology and accountability partners. Reed has gotten so much from working with Deepa and hopes that all the listeners can learn from her too!

They, of course, end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper

Tue, 23 May 2023 07:05:00 +0000

PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com. In this episode, conference founder and organizer Brandon Cooper comes on for a brief chat about what to expect from the conference this year and announces a few of the key speakers that will appear on the main stage.

One of those speakers is Kelsey Kurtis, who Reed sits down with a wide-ranging chat. Kelsey is a Lifestyle Branding Photographer & Branding Educator who will be hosting a Branding Photography Workshop as well as speaking on the Main State at PMRE. This fun and energetic chat encompasses all things branding... from color theory to authenticity to what to wear. Kelsey is super-dynamic, thoughtful and full of wisdom about the branding process, so you won't want to miss this chat.

They end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses. Kelsey's Action Item Branding Color Guide Download Link: https://www.kelseykurtis.com/branding-color-guide.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

Ep. 32 - Zillow Gone Wild!

Tue, 09 May 2023 07:05:00 +0000

After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling the plug on the appearance. The Pod waits for no Zillow rep, so Reed and Mark talk all things Zillow amongst themselves in this episode. Topics covered: Why REP's do not, ahem, like Zillow. How Zillow values REP's. The true motives behind Zillow launching ShowingTime+. Why RE agents do not, ahem, like Zillow. Under what circumstances Upmarket Media would offer Zillow 3D to their clients. Mark's accent. What Zillow can do solve their big problem of having MLS's downscale photos before syndication. AND MORE. Don't miss the flaming-hot takes raining down from this episode!!!!!

The guys end it with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 31 - The Best Strategy to Maximize Your Marketing!

Tue, 02 May 2023 07:05:00 +0000

Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they've had with their face-to-face marketing in 2023. From brokerage presentations, to client lunches, to networking events (including Reed's controversial appearance in a heated on-stage game of Realtor Feud) and much more. The guys go deep on all of it (including shoe strategy) so that the audience can apply the same strategies to their own businesses and start to reap the incredible benefits of prolific and repeated in-person marketing! The episode ends with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 30 - Doubling Down. Going All-In On Your Business & Marketing.

Tue, 11 Apr 2023 07:05:00 +0000

This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into a recent Inman article titled "7 Power-Moves Top Agents are Making Right Now." (Shout-out to Tacey Youngmann of Snowberry Lane Photography in WA for summarizing the article and posting it in the FB groups!) Even though the article geared for RE Agents, there is a ton of good and relevant stuff to go over for Real Estate Media folk. Basically, be smart, but Double-Down on what you're doing. That's the "Power-Move" that can position you strongly for the boom times. In the second half of the show, they talk about all the ways Upmarket Media is doubling-down on their marketing. The episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 29 - Feeding the Content Beast with Dom.

Tue, 28 Mar 2023 07:05:00 +0000

This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the bottom of how and why Dom produces all this content. In the second half of the episode the guys get personal, revealing that Dom is the Troll with The Heart of Gold and that Reed actually has a life outside of Upmarket. As always, the episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd!

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 28 - Two Steps Forward, One Step Back. A Quarterly Business Check-In.

Tue, 14 Mar 2023 07:05:00 +0000

This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-merger, pre-scaled version of their companies. It is not fun. Especially as it has now been 4 straight months of record-low listings in Ventura County and the business is feeling it. But don't despair! Hope is on the horizon. The guys shed more light on the big brokerage deals they're finalizing, and the surprising new avenues these deals are opening up for expanding Upmarket Media. As always, the episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!

Follow the pod on Instagram at @upmarketpod.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 27 - Diversify Your Revenue by Adding... Home Staging?

Tue, 28 Feb 2023 08:05:00 +0000

This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share the ups and downs of life as business, as well as romantic partners. It was so fun to talk with this engaging, inspiring couple and get a ton of actionable advice for Upmarket listeners. Speaking of action, everyone throws down an action to end this fun episode on a high note!

Follow Anthony and Kamika on IG at @colabmediaco.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 26 - "Have confidence. Show your value." REALTOR advice for Real Estate Photographers.

Tue, 14 Feb 2023 08:05:00 +0000

"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the smartest REALTORS will be doubling down on their marketing during lean times. With beers flowing, HOt tAEkS abound in the second half of the show when Reed asks Ignacio questions crowdsourced from the private REP Facebook groups. They cover a lot of ground and make some BOLD STATEMENTS. This unfiltered episode finally ends with a couple of earnest Action Items from the guys.

Follow Ignacio on IG at @ignacio_anzaldo.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 25 - Big Deals Pt. II: 70,000sf of Matterport + Brokerage Deals.

Tue, 31 Jan 2023 08:05:00 +0000

The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just landed. Turns out it the perfect timing to help alleviate the (extremely) slow season blues Upmarket has been having the last few months. Then in the second half of the show, they guys update on their (suddenly fruitful) attempts to land some brokerage deals. As always, they (with producer Chelsea chiming in) end the show with their action items!

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.

Tue, 17 Jan 2023 08:05:00 +0000

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo' Shoots = Mo' Problems, basically. They also get into how Zoon has expanded into nearby markets and what it takes to manage that from afar. Reed and Brianne end the show with their Action Items!

Follow Zoon Media on Instagram and also throw a follow to all your buddies at Upmarket Pod!

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

Ep. 23 - In Comes the New. Rolling Out New Services & Prices to Your Clients.

Tue, 03 Jan 2023 08:05:00 +0000

All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they'll actually be rolling out. In the second half of the show they respond to a listener who writes in with a contrarian Hot Take about where the Real Estate Media industry is headed if and when there is a large downturn in the broader real estate market. They end the show with the inaugural action items of 2023!

Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.

Tue, 20 Dec 2022 08:05:00 +0000

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.

Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Ep. 21 - Big News & Slow Season Strategies.

Tue, 06 Dec 2022 08:05:00 +0000

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee handbook) to developing new products to setting prices and to assessing costs for the new year. They end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Ep. 20 - "Very poor photos." The Backlash Is Coming.

Tue, 29 Nov 2022 08:05:00 +0000

After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the audience through a few of those "disasterous" shoots and then come up with some theories on why suddenly they're seeing increased issues with clients (Hint: it has to do with changing real estate market conditions!) This leads to a broader conversation on how to deal with ornery clients and what changes companies might think about making to nip these complaints in the bud. Which, leads to even more soul-searching and a dialogue about possibly changing the whole shooting style and process for Upmarket Media.

Then the three of them end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Producer Chelsea's IG page is @feedingbeautiful and check our her wine shots at @pointdechene. Follow the pod at @upmarketpod.

Ep. 19 - PMRE 2022 Action Item Spectacular!!!!

Tue, 15 Nov 2022 08:05:00 +0000

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea's hotel room) and share their wisdom. The Dynamite 17 are:

Brandon Cooper - @pmreconference

Cheyenne Crawford - @cheyennecrawford.photo

Jordan Powers - @jrdnpwrs

Anthony Taing - @colabmediaco

Kamika Bruland - @colabmediaco

Matt Michalski - @aryeohq

Bethany Deidrich - @highland_visual

Matty Fisher - @pixlmob

Moses Nickerson - @pixlmob

Eve Drouin - @evedrouinv

David Frenette - @davidfrephotos

Tacey Jungmann - @snowberryphoto

Adam Housley - @secondfloorapp

Dave Davis - @dmdrealestatephotography

Andrew Coleman - @in1viewmedia

Brian Kelly - @in1viewmedia

Ep. 18 - The Road to PMRE 2022 #4: Arturo + Lauren

Tue, 01 Nov 2022 07:05:00 +0000

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.

Reed has a lot of questions for Lauren, since she has been scaling her business at a breakneck pace. They chat about what has and hasn't been working during her scaling journey. Arturo + Lauren's mastery of social media is great fodder for the Social Media Sidebar! In the last half of the show, they chat about their presentation in Las Vegas as a part of PMRE on how video can help DOUBLE your business. Also, Arturo + Lauren bring BONUS action items to the table to end the last Road to PMRE episode with a bang!

Follow Arturo + Lauren on Instagram and also get in on the Shifter Community! Also of course check out Engel Studios.

Ep. 17 - Add It On & Add It Up!

Tue, 18 Oct 2022 07:05:00 +0000

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights, they dip their toes into some of the controversies and pluses of offering these services. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Producer Chelsea's re-branded IG page is @feedingbeautiful.

Check out the IG of @in1viewmedia to see some examples of their video content directed towards Realtors.

Ep. 16 - Big Deals. How Landing Larger Jobs Can Transform your Business

Tue, 04 Oct 2022 07:05:00 +0000

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some other ways Real Estate Photographers can get higher value deals. First up is trying to secure brokerage-level contracts, where you can lock in whole offices who will always use your services. The guys also discuss plusses and minuses of subcontracting services for other real estate photographers or other types of companies. THEN, they talk about the ultimate BIG DEAL as they recount a recent experience of a larger real estate media company making an offer to BUY Upmarket Media. Did they accept the offer? They lay it all out for listeners before ending with their Action Items for this episode.

Ep. 15 - The Road to PMRE 2022 #3: Brian Berkowitz

Tue, 20 Sep 2022 07:16:32 +0000

SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com.

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.

Brian walks us through why scaling Real Estate Media companies might want to think about expanding their client bases to include commercial and retail clients.They also get into the details on Brian's upcoming workshop in Las Vegas as a part of PMRE. Brian lays out a ton of knowledge in the episode and it's truly an honor to have him on the podcast! Reed and Brian end the show by giving out their action items!!!!!

Follow Brian on Instagram and listen to Shooting Spaces wherever you listen to podcasts!

Ep. 14 - How's Business? A Quarterly Check-In with Upmarket Media.

Tue, 06 Sep 2022 07:05:00 +0000

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social media sidebar, Reed offers up an Instagram life-hack that quickly goes off the rails. In the second half of the show, the group debates buying an FPV drone and offering a new video product. Then the three talk about about where they are personally with the business and what they want in the future, before laying out their Action Items.

Soak up the food and Italy vibes on Chelsea's Instagram @feedingbeautiful.

Try out Openphone and get $20 in credit using this link: https://openph.one/referral/hTpGaEl

Ep. 13 - Mindset Matters! Answer the BIG WHY and scale your business.

Tue, 23 Aug 2022 07:08:00 +0000

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of continual marketing marketing marketing. Don't miss the Social Media Sidebar where Reed throws serious shade at Jeff's "website." The second half of the show gets into mindset and goals. Reed and Jeff have a sometimes emotional conversation about Upmarket's journey and what traits entrepreneurs need to have in order to start scaling their businesses successfully. Jeff also talks about why diversifying your client base is potentially a smart move for REP businesses. They end the show by giving out their action items!!

If you must, check out @jeffalkazianasleep and his time portal website, Alkazian.com.

Also, follow the Upmarket Podcast on your 2 favorite(?) social media platforms, Instagram and Facebook!!!!

Ep. 12 - The Road to PMRE 2022 #2: Branick Weix

Tue, 09 Aug 2022 14:15:00 +0000

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up having a blockbuster information-packed talk with Branick Weix, the CEO of Aryeo (and Upmarket Podcast Presenting Sponsor.)

Branick is one of the most thoughtful people in the RE Media ecosystem and it shows in the this podcast. In addition to previewing his "State of the Industry" presentation at PMRE, he drops insight after insight, and gives us a bunch of fascinating stats and nuggets. Branick is also really good-natured and puts up with Reed giving him a hard time for the whole episode. :) Reed and Branick end the show by giving out their action items!!!!!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 (or 17.5!?!?!?!) free bonus listings with any new account.

Ep. 11 - How to Grow Your Team and Keep Them Happy.

Tue, 02 Aug 2022 07:05:00 +0000

Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in an environment where they can grow and stress how important it is for your staff to feel valued and appreciated. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Enrich your life and follow Chelsea, Upmarket's resident influencer, on IG @chelsfroehlich.

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

Ep. 10 - Priceapalooza!!! What to think about when setting prices.

Tue, 19 Jul 2022 07:05:00 +0000

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops in as the guys talk about strategies for pricing packages and add-on services as well as how you can really tell when your prices are too low. Then, Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Upmarket Podcast on Instagram and Facebook!

Ep. 9 - Systematize! Applying systems for efficiency and growth.

Tue, 05 Jul 2022 07:05:00 +0000

It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side of things, with a bit of focus on how Upmarket's current system of invoicing is hurting the business. Producer/admin Chelsea drops in to add context to the changes being made to increase efficiency. Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Upmarket Podcast on Instagram and Facebook!

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

Ep. 8 - Road to PMRE 2022 #1 - Natalia Robert & Brandon Cooper

Wed, 22 Jun 2022 05:43:27 +0000

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed has a quick chat with the PMRE showrunner, Brandon Cooper, who fills us in on the crucial details about this year's conference.

Then, Reed has a more substantive talk with The Grove Studio's Natalia Robert, the host and sponsor of this year's Ladies' Luncheon at the conference. Natalia is a sharp advocate for inclusion and diversity in interior photography and is able to offer a ton of insight about how and why RE Media businesses should keep diversity top of mind when scaling their businesses. Natalia also offers practical tips on how to help keep employees (especially women) safe when in the field shooting real estate and gives out a great Instagram hack as her Action Item at the end of the show. We love Natalia and Brandon and are excited to offer these fun and interesting interviews to help get everyone excited for PMRE!

Check out Natalia Robert and the Grove Studio, an amazing resource for women in Real Estate and interior photography!

Ep. 7 - Why Your Own Branding is SO Important.

Wed, 15 Jun 2022 06:34:39 +0000

Mark is back! Hallelujah! He rejoins Reed to talk all things branding! The guys go in depth on what was top of mind when they re-branded into Upmarket Media and why that branding is so important. They talk about why going "high-middle" is the right brand for them and also touch on why as a Real Estate Media Company that ostensibly builds brands for realtors, you need to have top-notch branding yourself in order to have credibility with your clients. This discussion also goes deep into the question of logo polo shirts vs. full button downs. Mark and Reed also spill some Tik-Tok news in the Social Media Sidebar! They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Ep. 6 - What Realtors REALLY Want.

Wed, 01 Jun 2022 04:11:24 +0000

This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat! Sam, who manages 250 Realtors across four offices for Keller Williams West Ventura County, CA, gives out a ton of insights as to how Realtors think and what they're looking from their media creators. He also offers his thoughts on some strategies to sell video and 3D services to realtors. He and Reed then chat about broader real estate market conditions and how the changing market could affect business for Real Estate Media professionals and finally why Sam thinks educating your clients is the best way to establish long-lasting and fruitful relationships. The two of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Sam on Instagram.

Ep. 5 - Strategies for Upselling Your Clients.

Tue, 17 May 2022 07:02:06 +0000

This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot. They talk about the importance of face-time (or phone-time) with clients and what to say in those valuable moments when you have your client's full attention. They also discuss how to deal with difficult clients/situations and how empathy can be the key for client retention and satisfaction. The two of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

Ep. 4 - What Do You Need to Get Right, First?

Tue, 03 May 2022 07:00:00 +0000

Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale. Their chat ranges from discussing having the right mentality to delegate, to how absolutely crucial it is to make sure your books and taxes are in shape and up to date. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

Follow Liz's new photo and video venture on IG @littlemovieco.

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

Use the referral link https://www.referquickbooks.com/s/Liz040 to get 50% off and a $50 Visa gift card when you sign up for QuickBooks Online.

Ep. 3 - The Most Important Thing You Can Do To Scale Your Business.

Tue, 19 Apr 2022 07:00:00 +0000

...is hire an Admin! This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark. The conversation focuses on how crucial communication is to business success (and the specific tools Upmarket uses to communicate,) what the hardest parts of the job are and why gratitude plays such an important role in employer/employee relationships. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

Try out Openphone and get $20 in credit using this link: https://openph.one/referral/hTpGaEl

Ep. 2 - How Did the First Year Go?

Tue, 05 Apr 2022 07:05:00 +0000

Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media. They talk about the ups and downs of the last year... from having superstar employees, to navigating sluggish sales, and how they've been pivoting their marketing language to account for broader real estate market conditions. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

Ep. 1 - PREMIERE EPISODE: Why We Scaled Our Real Estate Photography Business

Tue, 05 Apr 2022 07:00:00 +0000

Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media. They go into detail about several of the first concrete steps they took to begin the process of scaling their business.... from hiring administrative help, to aligning their processes and systems. Then they discuss what some the immediate benefits to scaling have been and how they've been able to restore some semblance of work/life balance. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.

Upmarket: Trailer

Sat, 05 Mar 2022 05:19:00 +0000

Trailer for the upcoming podcast Upmarket: The Business of Real Estate Photography & Media, produced by Upmarket Media.