In this episode, Sonia sits down with Eric Dingler to unpack the leadership lessons that emerge as businesses scale. Eric shares the moment he realized his team kept having the same conversations because leadership systems and communication clarity were missing.

Together, they explore:

• Why growing teams require different leadership styles
• How unclear communication creates confusion and inaction
• The difference between brainstorming and decision-making
• Why leaders unintentionally slow execution
• How accountability and ownership are built into company culture
• The importance of intentional meetings and clear outcomes
• What leaders must change about themselves to scale effectively

This conversation is packed with practical insights for entrepreneurs, founders, executives, and team leaders who want to improve communication, create alignment, and build organizations that execute with confidence.

Whether you’re leading a startup, growing a team, or trying to move your business to the next level, this episode will challenge the way you think about leadership.

🎧 Listen now and discover why better leadership creates better businesses.

https://soniacouto.com/episodes

In this episode of Tenacity with Sonia C., Sonia sits down with Sam Berman, founder of LARC, to talk about the internal war of entrepreneurship, the emotional cost of building, and the mindset required to keep going when doubt, isolation, and pressure hit hard.

Sam shares how LARC grew from a napkin sketch into a company serving some of the largest organizations in the world. He breaks down why obsession matters, when founders need to pivot, how to validate an idea early, why integrity matters more than skill when building a team, and what unresolved personal weight can do to a founder’s ability to lead.

This is a practical conversation about resilience, conviction, market validation, decision-making, and the discipline required to keep building when the path is unclear.

Key Takeaways

• The real battle in entrepreneurship is often psychological, not operational.
• Obsession can fuel endurance, but it does not replace market validation.
• If the market gives no traction, founders need to pivot honestly rather than romanticize the struggle.
• Big ideas require founders to dismantle “I’m not enough” thinking and stop playing small.
• Teams matter because founders do not need to have every skill themselves.
• Integrity is a stronger hiring filter than raw skill.
• Founders need to make decisions, move, and course-correct instead of waiting for certainty.
• Emotional discipline matters because fear, anger, rejection, and doubt can distort leadership.
• Unresolved personal weight does not disappear under pressure; building often brings it to the surface.
• Bold outreach can open doors, even with very large companies.

But investors are evaluating more than just that; they are also looking for credibility.

In this episode of Tenacity with Sonia C, we explore a new fundraising strategy more founders are starting to use: visibility as leverage.

PR is no longer just about press coverage. It’s about positioning yourself as a credible, trustworthy founder that investors feel confident backing.

We break down:

• Why investors often trust founders they’ve heard of before they meet them
• How PR builds authority and reduces perceived risk
• Why personal brand influence investor confidence
• How founders can use visibility strategically when preparing to raise capital
• The difference between marketing visibility and credibility visibility

If you’re building something real but struggling to get investor traction, this episode introduces a new way to think about fundraising strategy.

Because investors don’t just fund ideas, they fund founders they believe in.

Most technical founders believe the hardest part is building the technology.

It isn’t.

In this episode, Sonia sits down with a neurotechnology founder building in the mental health space to unpack what actually makes or breaks a startup, and it’s rarely the science.

They explore:

• The transition from builder to CEO

• Why failure is a required phase of building

• How to validate before overbuilding

• Why the wrong cofounder can destroy momentum

• The tension between scientific credibility and startup speed

• How founders get in their own way

• Why revenue is the strongest signal of product value

• How deep tech companies build trust in regulated markets

This episode is for founders navigating:

Early traction challenges, product validation questions, cofounder decisions, or credibility hurdles in complex industries.

If you’re building in AI, medtech, neurotech, SaaS, or any technical vertical, this episode will help you see what investors, customers, and operators actually look for.

What happens when a childhood obsession becomes a real business?

In this episode of Tenacity with Sonia C, Sonia talks with Rui Couto about how he turned collecting comic books, Pokémon cards, and rare manga into a business built on sourcing, consulting, product design, and deep trust in a niche market.

Rui shares how he went from passionate collector to recognized expert, why he moved to Japan, how he built a network without relying on a traditional website, and what founders can learn from solving their own problem before the market catches up. He also breaks down the real work behind niche credibility, the cultural lessons of doing business in Japan, and why product innovation often starts with frustration.

This episode is for founders, collectors, niche builders, and anyone trying to turn expertise into a business without following the standard playbook.

Practical takeaways include: how to spot hidden market opportunities, why trust can outperform scale, how to build authority in a niche, and what it takes to turn passion into real revenue.

Most startups don’t fail because founders lack ambition.

They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wrong level for the stage of the company.

In this episode of Tenacity with Sonia C, Sonia sits down with startup founder, investor, and author Andrew Ackerman, who has built multiple companies and invested in more than 70 early-stage startups.

Andrew shares the patterns he sees repeatedly across founders, the mistakes that quietly kill startups, and the habits that separate companies that survive from those that disappear.

One of the biggest misconceptions founders have is that building a startup is about big ideas and innovation. In reality, most founders spend the majority of their time doing whatever needs to be done just to keep the business moving forward.

Throughout the conversation, Andrew breaks down the practical lessons founders usually learn the hard way, including why startups should test ideas before building, how to identify real customer problems, and the signals investors look for when deciding whether to back a founder.

Sonia and Andrew also explore the realities of scaling a company, the pressure founders face as teams grow, and how leaders must evolve their skills at every stage of the startup journey.

This episode is a reminder that building a company isn't about avoiding mistakes; it's about recognizing signals early, learning quickly, and adapting before time and capital run out.

If you're building a startup, launching a product, or trying to turn an idea into a real business, this conversation offers insights that could save founders months, or even years, of costly mistakes.

In This Episode You’ll Learn

• Why founders should test ideas before building products

• The most common mistakes first-time founders make

• How investors evaluate startup founders

• Why coachability is one of the biggest signals of success

• The importance of customer discovery in startup growth

• How founders transition from operator to CEO

• Why founders must constantly learn new skills as companies scale

• How to identify real problems vs surface-level startup challenges

Subscribe to Tenacity with Sonia C for conversations with founders and leaders building real companies and sharing the lessons they learned along the way.

Many founders don’t start from nothing, they start from expectation.

In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Vanderveer, who made the unconventional decision to walk away from taking over his family’s multi-million dollar auto dealership business in order to build something of his own.

Instead of stepping into a guaranteed leadership role, Jason started from scratch with an idea he developed in his basement, a productivity planner designed around how high performers actually set and track goals. That experiment eventually grew into a seven-figure product business, a community of more than 40,000 customers, and a 35-unit real estate portfolio.

But the real conversation isn’t about planners or productivity.

It’s about the moment founders face when the safe path starts to feel heavy, and the cost of staying aligned with expectations outweighs the risk of leaving.

In this episode, Sonia and Jason discuss:

• Why some founders inherit opportunity but still feel misaligned

• The internal pressure of turning down a family legacy business

• The painful focus group that almost killed Jason’s first product

• Why most entrepreneurs chase “easy money” instead of meaningful work

• The Triple L Framework Jason uses to evaluate business ideas

• Why clarity about the life you want matters more than the business you build

• How founders accidentally recreate the same burnout they tried to escape

• The role dreaming, discipline, and boundaries play in sustainable entrepreneurship

This conversation is for entrepreneurs, founders, CEOs, and operators who are navigating difficult decisions about career direction, business alignment, and long-term leadership.

If you’ve ever questioned whether the path you’re on is actually yours, this episode will resonate.

If you’re building something worth attention, you need to be ready for the spike.

In this episode of Tenacity with Sonia C., Sonia sits down with Michael Dodsworth, a product leader who has spent two decades operating in high-pressure launch environments at companies like Salesforce and Optimizely, as well as in live event ticketing, where millions show up at once.

This conversation isn’t about tickets.

It’s about what happens when:

• Your product goes viral
• 3 million people hit your site at once
• Bots flood your checkout
• You oversell
• Your team panics
• And social media is watching

Michael breaks down what actually fails first during a launch meltdown, why most companies are underprepared for spiky demand, and the systems founders should build before scaling attention.

Sonia brings it back to what matters most: leadership under pressure, resilience when things break, and why calm founders win.

If you’re planning:

• A product drop
• A Black Friday launch
• An influencer collaboration
• A waitlist release
• Or your first viral campaign

This episode is your pre-flight checklist.

Because going viral isn’t the goal. Staying up is.

When Success Stops Feeling Like Success: The Burnout, the Exit, and the Freedom Play

What happens when you scale a business… and realize you’re no longer happy inside it?

In this episode of Tenacity with Sonia C., Sonia sits down with Ian Noble, a former operator of a 16-location family dry cleaning business in Austin, Texas, who grew the company, modernized operations, survived COVID, and still found himself burned out.

Ian shares the story behind scaling a service-based business: becoming the bottleneck, managing 90+ employees, navigating low margins, and pivoting the brand as customer demand shifted toward convenience and delivery. On the outside, the business was successful. Revenue was strong. The footprint was solid.

But internally? The drive started fading.

Ian opens up about the moment he realized he was physically present at home but mentally somewhere else, and how that became the signal that it was time to exit. He explains what founders often misunderstand about growth and success, why money doesn’t automatically create happiness, and how redefining “freedom” reshaped his next chapter.

After the sale, Ian leaned into real estate investing, building both active and passive income streams, not as a hype play, but as a strategic way to create time flexibility and long-term wealth outside of one primary business.

This episode is for founders who:

• Are scaling but secretly exhausted
• Feel like they’ve become the bottleneck
• Are you questioning whether success still feels aligned
• Are you thinking about exiting a business
• Want to build wealth outside their main company
• Are you navigating founder burnout and identity shifts

Sonia brings the conversation back to what Tenacity is about: resilience, rebuilding, and defining success on your own terms, not the market’s.

Because sometimes the bravest move isn’t scaling harder. It’s stepping back.

Listen or watch full episodes: https://soniacouto.com/

AI can generate content in seconds.

Polished videos are everywhere.

Websites all sound the same.

So what actually wins in 2026?

In this episode of Tenacity with Sonia C., Sonia sits down with Wes Towers, founder of Uplift360, to unpack why real, imperfect, human content is becoming the ultimate competitive advantage.

Wes shares:

• The costly mistake that taught him to stay in his niche
• Why trust is eroding in trades, and how to rebuild it
• Why a less-than-perfect Google rating can increase credibility
• How founders can stand out in an AI-saturated world
• And the personal resilience required when life hits hard, but business doesn’t stop

This conversation isn’t about algorithms.

It’s about authenticity, discipline, and building a reputation that scales.

If you’re a founder wondering how to compete when AI can do “everything,” this episode will show you why being human is your moat.

Listen or watch full episodes: https://soniacouto.com/

Legacy brands aren’t failing because their products are bad; they’re struggling because their systems, habits, and leadership decisions move more slowly than the market.

In this episode of Tenacity with Sonia C., Sonia sits down with Joshua Lee, an e-commerce operator who helps legacy manufacturers and multi-generational brand owners modernize for today’s marketplaces without losing the heritage and soul that made the business work in the first place.

They get real about what actually blocks transformation (hint: it’s not tech, it’s fear), why manufacturers hesitate to sell on Amazon or Walmart Marketplace, and what happens when offline-first brands suddenly have to learn B2C, paid ads, fees, customer service, and channel strategy, all at once.

If you’re a founder building in e-commerce, retail, manufacturing, or B2B, this episode breaks down the mindset shift and practical first moves that set brands that adapt apart from those that stall.

In this episode, you’ll learn:

-Why legacy brands delay digital moves for years, until a “life event” forces action

-The #1 fear founders have about Amazon: conflict with wholesale distributors

-Why strong offline brands struggle online: fees, ads, competition, and a new business model

-How to think about marketplaces like Amazon vs Walmart (and why inventory = power)

-The biggest mistake brands make when launching on Amazon: not taking the channel seriously

-A smart “first step” for founders who feel behind: a leadership readiness assessment

-Joshua’s definition of success: building a business with integrity, peace, and long-term vision

If you’re rebuilding, pivoting, or preparing a company for the next generation, this one will sharpen your thinking.

Listen or watch full episodes: https://soniacouto.com/

Being busy feels productive until your revenue stalls, your calendar is full, and nothing meaningful is actually moving.

In this episode of Tenacity with Sonia C., Sonia unpacks why busyness is one of the most dangerous traps for founders and how identifying the one thing can unlock real growth. Joined by global CEO coach Loïc Potjes, this conversation strips away hustle culture and replaces it with clarity, discipline, and focused execution.

Together, they break down how founders unknowingly create their own chaos, why most leaders confuse activity with progress, and how to diagnose the true constraint holding a company back, whether it’s leadership behaviour, a weak value proposition, or a lack of market focus.

This episode is a must-listen if you’re overwhelmed, overcommitted, and still asking yourself why growth feels so hard.

In this episode, you’ll learn:

• Why being busy is not the same as building momentum
• The simple question that cuts through overwhelm and exposes the real bottleneck
• How to identify the one thing that actually moves the needle
• Why most founders procrastinate, and what it has to do with misaligned strengths
• How to clarify your USP in 5 words and stop sounding like everyone else
• The leadership shift required when strategy isn’t the problem, you are
• A practical way to regain focus before building a 30-day growth plan

Sonia guides the conversation with the lens every founder needs: tenacity, resilience, and disciplined thinking. This isn’t about doing more, it’s about doing what matters.

If you’re ready to step off the hamster wheel and build with intention, this episode will change how you work, lead, and grow.

Listen or watch full episodes: https://soniacouto.com/

Most people think writing a book means sitting alone for months, struggling with words, doubting their ability, and hoping something good comes out the other side.

That belief is wrong, and it’s costing founders credibility, confidence, and revenue.

In this episode of Tenacity with Sonia C., Sonia sits down with Ben Cena, founder of High Value Author, to break down why publishing a book is not about being a writer, it’s about being strategic.

This is a conversation for founders, consultants, and leaders who want to build authority, attract better clients, and turn their expertise into leverage, without burning years trying to “write.”

Ben explains:

-Why every leader already knows a book, even if English isn’t their first language

-The difference between being a writer and being an author, and why that distinction matters

-How most leaders sabotage their books by skipping strategy and alignment

-Why books are solutions to problems, not creative projects

-The biggest mistakes leaders make when self-publishing

-How a book can increase conversions, credibility, and confidence

-When publishing a book actually makes sense, and when it doesn’t

-Why execution matters more than ideas in a market with millions of books

Sonia brings the conversation back to what leaders really care about:

-clarity, momentum, confidence, and progress.

If you’re building a personal brand, consulting business, or leadership platform, and you’ve been told “you need a book” but don’t know where to start, this episode gives you the logic, structure, and mindset shift to decide your next move.

This isn’t about becoming an author for ego. It’s about using a book as a tool for growth, credibility, and resilience.

Listen or watch full episodes: https://soniacouto.com/

Most founders obsess over building the product, but not when they exit, and that’s where they lose leverage, leave money on the table, and sometimes watch their company’s culture get dismantled after the deal.

In this episode of Tenacity with Sonia C., Sonia sits down with Kevon Saber (multi-exit founder and the mind behind Legacy Outcomes) to unpack the uncomfortable truth: the M&A system favours repeat buyers, not first-time sellers. Kevon shares what he learned after multiple exits, why smart founders still get outmaneuvered, how to prepare your company years before a sale, and how to protect your people and mission when private equity or a strategic buyer comes knocking.

You’ll learn:

• Why founders often get “intoxicated” by the idea of an exit, and how it costs them
• The difference between selling and achieving a peak outcome (right buyer, right price, right terms)
• What buyers actually value (hint: it’s not always the flashy partnerships)
• The 3 pillars to build with exit in mind: team, systems/documentation, and unit economics
• How to improve metrics before going to market, and why a good advisor may tell you to wait 6–12 months
• How to reduce regret by defining your seller objectives before emotions take over
• How founders can put commitments in writing (employees, pricing, community/charity) and why buyer character matters even more
• A real founder lesson: you can change skills, but you can’t change character, and why co-founder alignment is everything
• What “spark” interest from a big company really means, and what a realistic timeline to close actually looks like

If you’re bootstrapping, pre-revenue, scaling fast, or simply building something you care deeply about, this conversation is your reminder: exit strategy isn’t a last-minute event, it’s a leadership decision.

Listen or watch full episodes: https://soniacouto.com/

What if the biggest thing holding your business back… is you?

In this episode of Tenacity with Sonia C., Sonia sits down with Jason Berkowitz, founder and CEO of a 15-year SEO agency, to unpack one of the hardest lessons founders must learn to scale: the power of delegation.

Jason shares his journey from solo operator to agency leader, and why trying to do everything himself nearly became the biggest bottleneck in his business. Together, Sonia and Jason have a raw, honest conversation about letting go of control, trusting your team, and why founders who refuse to delegate often stall their own growth.

They dive into:

• Why do founders become the biggest bottleneck in their companies
• The mindset shift required to move from freelancer to scalable founder
• How delegation unlocks better execution, stronger teams, and real growth
• Letting go of the fear that “no one will care as much as I do.”
• Making tough people decisions without guilt
• Building a business that scales without burnout or constant hustle

This episode is for founders who feel overwhelmed, stretched thin, or stuck doing everything themselves, and know something has to change.

If you’ve ever thought “I’ll just do it myself”, this conversation may be the wake-up call you need.

Listen or watch full episodes: https://soniacouto.com/

Share your biggest takeaway and tag me: https://www.instagram.com/soniactech

Every founder eventually faces the same hard question:

Do I pivot, or do I hold the line?

In this episode of Tenacity with Sonia C., I sit down with award-winning filmmaker and executive producer Jaze Bordeaux to unpack what that decision really looks like when everything is on the line.

Jaze shares the behind-the-scenes reality of independent filmmaking, from raising capital and navigating chaos to losing a third of his story mid-production and still completing what most never do. We discuss why filmmaking is no different from building a startup, how structure can save your vision, and why knowing what to kill versus what to protect is one of the most critical leadership skills a founder can develop.

This conversation is for founders, creators, and entrepreneurs who are navigating pressure from investors, constant pivots, and the temptation to compromise to keep moving forward.

In this episode, we cover:

-When pivoting is strategic, and when it costs you your vision

-How to lead when everything is breaking at once

-Why most projects fail before they ever reach the market

-The difference between ideas that sink your business and ideas that elevate it

-How patience, timing, and structure create real momentum

If you’re building something original and questioning whether to change course or stand your ground, this episode will help you think clearly, lead strongly, and move forward with conviction.

Listen or watch full episodes: https://soniacouto.com/

Share your biggest takeaway and tag me: https://www.instagram.com/soniactech

Ego can build companies, and it can destroy them.

In this episode of Tenacity with Sonia C., Host Sonia Couto sits down with Robert Matzkin, serial entrepreneur, coach, and advisor who has launched 17 startups and exited two, to unpack the hard truths about ego, execution, burnout, and rebuilding as a founder.

Robert shares how unchecked ego nearly cost him businesses, relationships, and clarity, and how learning to listen to data, coaches, and the market changed the way he builds and leads. From launching his first business at a young age to navigating investor pressure, failed bets, and personal burnout, this conversation pulls back the curtain on what it really takes to survive and scale in entrepreneurship.

Together, Sonia and Robert dive into:

• Why the ego is one of the most dangerous forces in entrepreneurship
• The difference between being coachable and ignoring your instincts
• How founders can recover from burnout without losing momentum
• What investors actually look for when raising capital today
• Why execution and traction matter more than ideas
• How to protect yourself from bad investors and broken partnerships
• Why the most successful founders still have coaches

This episode is for founders, startup leaders, and entrepreneurs who are navigating pivots, failure, burnout, or high-stakes decisions and need grounded, real-world insight from someone who’s been there.

If you’ve ever questioned yourself as a founder, struggled with ego, or felt the weight of building alone, this conversation will remind you that tenacity isn’t about being fearless, it’s about learning, adapting, and executing anyway.

Listen or watch full episodes: https://soniacouto.com/

Share your biggest takeaway and tag me: https://www.instagram.com/soniactech

In this episode, I sit down with Rachel Phillips, Co-Founder and COO of Fully Accountable, to break down the financial blind spots that quietly sink startups, and the simple systems that can save them.

Rachel went from practicing law to building one of the fastest-growing outsourced accounting firms in the digital and e-commerce space. But her journey wasn’t smooth. At one point, she was running payroll with $2 in the bank account, choosing to bet on herself rather than take on the wrong clients.

This conversation is packed with the kind of clarity every founder needs, especially if numbers make you nervous.

We talk about:

• The #1 financial mistake early founders make

• Why your bank account balance is NOT an indicator of success

• When you actually need a CFO (and when you absolutely don’t)

• Cutting the bottom 20% to double your profit

• How to turn your accounting department into a profit center

• Building and scaling a remote-first culture long before it was normal

• The moment Rachel realized she had to niche down or risk losing everything

If you are scaling, pivoting, fundraising, or simply trying to understand your financial reality, this episode will give you the confidence and clarity you’ve been avoiding.

Listen or watch full episodes: https://soniacouto.com/

Share your biggest takeaway and tag me: https://www.instagram.com/soniactech

In this raw and unapologetic conversation, Sonia sits down with Alex to unpack the failures, pivots, and rebuilds that shaped his unconventional path from debt to becoming a leading voice in the Bitcoin space. From early entrepreneurial mistakes to launching the world’s first Bitcoin-only savings app to stepping away when regulation and burnout crushed his joy. Alex shares the truth behind resilience that most founders rarely discuss.

In this episode, we dive into:

• Losing $200K and rebuilding from zero
• The life-changing lessons of door-to-door rejection
• Why his early startup failed and how that led to Bitcoin
• Battling regulators while trying to innovate
• Knowing when persistence becomes self-destruction
• How to avoid “founder Frankenstein” product mistakes
• What the next generation of Bitcoin adoption will really look like

If you’re a founder facing uncertainty, burnout, or the fear of letting go, this episode will challenge how you think about resilience and what it truly means to rebuild.

Listen or watch full episodes: https://soniacouto.com/

Share your biggest takeaway and tag me: https://www.instagram.com/soniactech

In this episode of Tenacity with Sonia C., Marco Benitez, CEO of ROOK, shares the pivotal moment that changed the trajectory of his life. From a national Taekwondo champion in Mexico to a biomedical engineer and then climbing the ladder in big pharma, Marco had everything society tells us to want. Yet he felt deeply unfulfilled.

When his wife asked, “Why are you so sad?”, it forced him to face a truth he’d been avoiding: he was meant to build, not maintain.

Sonia and Marco unpack:

• ⚡ The internal battle between comfort and purpose
• ⚡ How he navigated a high-risk pivot from fitness wearables to healthcare & insurance
• ⚡ The real emotional cost behind raising capital (400 investor calls!)
• ⚡ Why being “in love with the problem, not the product” saved his company
• ⚡ What founders misunderstand about resilience and long-term vision
• ⚡ The future of health data, wearables, and consumer control
• ⚡ How to make the leap when fear has you frozen

This episode is a powerful reminder that tenacity isn’t loud; it’s the quiet decision to keep walking, even when the world tells you to stay where it’s safe.

Follow us on: 

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

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In this episode of Tenacity with Sonia C, Ukrainian founder Oleksandr (“Alex”) Buratynskyi, co-founder of T-Travel, shares the raw, unfiltered truth about growing a startup during the full-scale invasion of Ukraine, with no outside funding, constant uncertainty, and the pressure to keep his team motivated while the world around him shifted overnight.

Alex opens up about:

• The hackathon spark that pushed him from QA testing into entrepreneurship
• Bootstrapping T-Travel through wartime conditions when investors disappeared
• How the invasion changed everything, from funding to timelines to team morale
• The biggest mistake he made as a founder (and how it cost years of time and money)
• Why overbuilding early nearly crushed the company
• How he scaled to 37,000+ users without VC dollars
• The mindset tools he used to stay steady while leading through crisis
• His philosophy from his book Systematic Adaptiveness, and how founders can apply it in their own moments of chaos

This conversation serves as a blueprint for fostering founder resilience, resourcefulness, and psychological endurance.

If you’re navigating failure, rebuilding after a setback, or fighting to keep your dream alive, Alex’s story will remind you that tenacity is a strategy, not just a trait.

In this episode of Tenacity with Sonia C., Sonia Couto sits down with Gabriel Kaam, founder and CEO of K&R, to unpack one of the hardest, but smartest, growth decisions a founder can make: niching down.

Gabriel shares how focusing his agency on fashion and luxury e-commerce helped him land clients like L’Oréal, Givenchy, and Louis Vuitton, without a sales team. He opens up about the early struggles of scaling, why being small became his biggest superpower, and how founders can win trust from big clients, even when you’re still building.

You’ll learn:

• Why niching down is the key to sustainable growth
• How being small and flexible can attract global brands
• The truth about managing client expectations and setting boundaries
• How to sell your idea before your product
• Why cheap hires cost more in the long run

If you’re building a startup, agency, or SaaS, this episode is your reminder that focus isn’t a limitation; it’s leverage.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/soniactech

TikTok: https://www.tiktok.com/@techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Aubrey Amatelli, founder and CEO of PayRio, the first payment provider focused exclusively on cannabis and alternative medicines.

Aubrey shares her journey from the stability of corporate banking to the chaos of startup life, all while raising three kids as a single mom. She opens up about:

• Leaving JP Morgan to launch a cannabis fintech from scratch
• Turning stigma into strategy in an underbanked industry
• Hitting profitability in under 12 months, self-funded
• Balancing motherhood, burnout, and leadership in a male-dominated space
• How one platform crash reshaped her entire approach to resilience

This conversation is a masterclass in tenacity, purpose-driven leadership, and building credibility when the system isn’t built for you.

🎧 Listen if you’re a founder breaking barriers, rebuilding after setbacks, or redefining success in a stigmatized industry.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

You Tube: https://www.youtube.com/@TenacitywithSoniaC

LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

In this episode, Phil Alderson shares his story of surviving male breast cancer, a diagnosis most men never imagine they’ll face. From the moment he found a lump to navigating isolation, stigma, and the lack of male-focused support, Phil’s honesty will challenge what you think you know about breast cancer.

As two survivors, one male, one female, Sonia and Phil go into:

- The reality of male breast cancer (yes, it happens)

- Why early detection saves lives

- How stigma and silence make men more vulnerable

- The need for more inclusive awareness and language

- Rebuilding identity and purpose after cancer

If you’re a man, a father, a brother, this episode could save a life.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

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In this episode of Tenacity with Sonia C, we have an honest and transformative conversation. Alexandra shares how she approached her diagnosis differently, why she delayed surgery, and the mental and emotional practices that helped her navigate fear, isolation, and uncertainty. We also talk about the often-ignored post-cancer phase, the disorientation, the grief over a changed body, and the process of redefining your identity and priorities after survival.

This isn’t just a story about breast cancer; it’s about agency, resilience, and rewriting your life on your own terms.

🎧 Listen now for a conversation that will speak to anyone facing a life-changing diagnosis, a significant transition, or the challenge of starting over.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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In this profoundly emotional conversation, Bob shares his journey as the father of a young woman diagnosed with Stage 4 breast cancer at just 30 years old. He opens up about the moment everything stopped, what it means to advocate for a loved one in the doctor’s office, and the heartbreaking reality of watching his daughter fight for four years before passing away at 34.

But Bob didn’t stop at grief. He and his family founded Keisha Warrior Princess Foundation to spread awareness, empower young women to do self-exams, and prevent others from missing the early signs. He also wrote On to Blue, a memoir of love, resilience, and lessons learned from Keisha’s warrior spirit.

This episode is a rare and powerful look at breast cancer through the eyes of a parent. It’s about loss, hope, and the courage to turn pain into purpose.

🎧 Listen now to hear Bob’s story, and the question he believes every dad should ask his daughter.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

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In this raw and empowering conversation, Christie shares how she navigated her diagnosis, made life-altering decisions about her body, and ultimately discovered a deeper sense of authenticity and leadership. We talk about what it means to date after cancer, the power of therapy, and how embracing vulnerability can become a superpower.

This episode isn’t just about surviving breast cancer; it’s about what comes next: learning to trust yourself, letting go of old stories, and stepping into life with confidence and peace.

🎧 Tune in for an honest conversation on resilience, self-discovery, and the courage it takes to rebuild after cancer.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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In this candid conversation on Tenacity with Sonia C, Fitz opens up about the realities of treatment, the toll it took on her career, and the grit it took to keep showing up with a microphone in hand, even while battling cancer. She shares how humour, community, and unapologetic authenticity became her survival tools, and why she believes resilience is something we can all train for.

We also delve into the lessons she now carries forward: redefining strength, rebuilding after loss, and finding purpose in helping others navigate life’s most challenging obstacles.

🎧 This is more than a cancer story; it’s about grit, joy, and refusing to let hardship steal your spotlight. #breastcancer

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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In this candid conversation, Erica opens up about the emotions of that moment, why she chose a double mastectomy, and how reconstruction shaped her relationship with her body. She and I dive into the raw, often unspoken truths about femininity, control, fear of recurrence, and the difficult decisions women face between lumpectomy and double mastectomy.

Erica also shares the inspiration behind her influential book The Mastectomy I Always Wanted, her work leading the Pinky Swear Foundation for children with cancer, and the leadership lessons cancer taught her: vulnerability, compassion, and the power of trust.

This isn’t just a breast cancer story. It’s about reclaiming choice, reframing struggle, and discovering freedom on the other side of fear.

🎧 Tune in to hear why Erica believes the most significant lesson is never to give up, and why no one has to go through this journey alone. #breastcancer

Website: https://www.soniacouto.com/Podcast

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In this episode, Sonia sits down with Meeky Hwang, co-founder and CEO of Ndevr, a WordPress development agency trusted by global brands like Bloomberg, Forbes, and Sony. But this isn’t a conversation about code, it’s about the quiet power of resilience, leadership, and building a business as a woman in a male-dominated industry.

Meeky shares her real, raw story, from accidentally starting a company to buying out a co-founder and learning to let go (even when it hurts). You’ll hear how she built credibility with major clients not by being the loudest in the room but by being the most consistent. Plus, she opens up about burnout, journaling, impostor syndrome, and what founders can do when they feel stuck or alone.

You’ll learn:

• Why being “quiet” can be a superpower in leadership
• The hardest decisions she’s had to make as a founder
• What to do when scaling feels impossible
• How community and honesty can fuel long-term resilience

Whether you’re an early-stage founder or deep in the trenches, this episode reminds you that you don’t have to have it all figured out, you have to keep showing up.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

In this episode of Tenacity with Sonia C, Sonia sits down with Alexander Harmsen, founder of PortfolioPilot.com, a next-gen AI financial advisor transforming how we manage money, risk, and decision-making. A serial entrepreneur, YC alum, and Forbes 30 Under 30 honoree, Alexander previously founded and sold Iris Automation, worked on NASA’s Mars Helicopter, and raised over $30M in venture capital.

You’ll learn:

• How AI is disrupting traditional financial advising
• Why founders struggle with financial decision-making, and how tech can help
• Lessons from scaling two AI startups, raising capital, and going through Y Combinator
• The psychology behind investor mistakes, and how PortfolioPilot corrects them

Whether you’re building a startup, investing in tech, or looking to understand where AI in finance is headed next, this episode delivers actionable insights and founder wisdom.

🎧 Tune in to learn what it really takes to scale a high-impact AI company

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

You’ll learn:

• How to move from “I tried ChatGPT once” to consistent, outcome-driven use
• Simple ways leaders can set AI policy, protect privacy, and keep a human in the loop
• How to get your team to adopt AI (community of practice, super users, small wins)
• Why asking better questions beats copying other people’s prompts
• A people-first framework for piloting AI across your org

If you’re a founder, manager, or creative trying to make AI a daily edge, not a threat, this one’s for you.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

In this episode of Tenacity with Sonia C, Brandon shares how the athlete mindset translates into entrepreneurship, the hard lessons of scaling a franchise, and why focusing on a clear niche beats chasing the masses. We dig into partnership dynamics, daily founder struggles, and the principle of “the disciplined pursuit of less” that keeps him focused through every growth stage.

Whether you’re a founder hitting a wall or an entrepreneur trying to scale with intention, this conversation will challenge you to double down on clarity, consistency, and courage.

This episode is brought to you by Konverge: https://www.konverge.com/

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

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Murielle shares her journey from building web development businesses in the early 2000s to launching Nuumani, a startup merging AI and human connection to democratize coaching. She opens up about how autism has shaped her leadership style, startup strategies, and commitment to authenticity, even when it meant breaking from conventional paths.

We dive deep into:

• How Murielle bootstrapped and validated her AI startup
• The emotional and strategic hurdles of building in the AI era
• Why embracing neurodivergence became her superpower
• The mindset shifts needed to escape burnout and unlock momentum
• The story behind her book Get Unstuck! and her 10 years of coaching

Whether you’re an unconventional founder, stuck, or searching for the courage to lead differently, this conversation is a must-listen.

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitness franchise. Sonia and Devan dive into the real challenges of building operational systems, hiring the right leadership team, and designing a business that can scale without the founder in every room.

🔑 In this episode, you’ll learn:

• How Devan validated a bold new fitness model
• Why most founders sabotage their own scale
• What it really means to lead vs. micromanage
• Devan’s $8K CRM mistake, and the lesson behind it

Whether you're leading a team, planning a franchise, or stuck in solopreneur mode, this episode delivers hard-won insights on leadership, process, and founder growth.

Hit play and learn why every level of growth comes with new devils, and how to outsmart them.

This episode is brought to you by: https://www.konverge.com

Website: https://www.soniacouto.com/Podcast

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In this heartfelt conversation, you’ll hear Ceinwen reflect on the transformative moments that led her from Kelowna realtor to award-winning entrepreneur, why she believes “the people are her why,” and how she navigated burnout, self-doubt, and mistakes with grace and grit. She gives us a raw, unfiltered look at how to build community, step into purpose, and not just dream big, but dream ridiculously big.

Whether you’re a founder, a creative, a caregiver, or someone searching for your next bold chapter, this conversation is for you. It’s a reminder that fulfillment isn’t just about what you build but who you lift up along the way. Get ready to feel seen, empowered, and prepared to start your next chapter.

https://www.ceinwen.ca, https://www.thebossnetwork.ca ceinwen@ceinwen.ca

This episode is brought to you by: https://www.konverge.com

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In this episode of Tenacity with Sonia C, we dive into the extraordinary reinvention story of Jacopo Iasiello, CEO of Luxury and Wealth Group. Jacopo shares the raw, behind-the-scenes journey of building wealth from scratch, from a career-ending soccer injury to launching a jewelry business at 18 and eventually closing over 350+ real estate deals.

We talk about:

-The mindset shift that helped him pivot from athlete to entrepreneur

-His bold move to Africa to source diamonds, and what it taught him about trust and timing

-The $1 million mistake that nearly broke him, and how he bounced back

-Why doesn’t he believe in “burning the boats”

-His M.P.B.E. method for staying grounded while scaling

If you’re building something and feel stuck, burned out, or ready to quit, this episode will remind you that reinvention is always possible.

Website: https://healthyrichandhappy.com

This episode is brought to you by: https://www.konverge.com

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

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Mona shares her journey from finance to founding a luxury gifting company and an AI consultancy, revealing how tech tools helped her rediscover her creativity and reframe storytelling as a deeply human act. The conversation unpacks the myths around AI replacing creativity, why authenticity matters more than ever, and how founders can build brands with real resonance, not just noise.

If you’ve ever felt stuck, burned out, or disconnected from your “why,” this episode is a powerful reminder that imagination isn’t lost in adulthood, it’s just waiting to be reawakened.

Key themes:

• Using AI as a creative catalyst, not a crutch
• The role of founder vulnerability in building unforgettable brands
• How to stay grounded in an era of algorithmic overwhelm
• Why stepping back can sometimes move you forward

Tune in to rediscover the power of soul, story, and strategy in your entrepreneurial journey.

This episode is brought to you by: https://www.konverge.com

Follow our host: @techiesoniac

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Listen or watch more episodes: https://soniacouto.com/podcast

They unpack:

-Why execution beats ideas (even in the age of AI)

-What founders get wrong about funding and MVPs

-The myth of “just hire a salesperson” for growth

-How burnout is often a signal you’re not winning, and what to do about it

Whether stuck in the idea phase, building in silence, or chasing VC validation, this episode is a gut-check every early-stage founder needs. Because, as Anthony puts it, “Entrepreneurs sell. Everything else is a hobby.”

This episode is brought to you by: https://www.konverge.com

Follow our host: @techiesoniac

Follow our IG channel: @TenacitywithSoniac

Listen or watch more episodes: https://soniacouto.com/podcast

Boardy isn’t a therapist, but the founders are calling to talk. Why? Because he listens without judgment, ego, or distractions.

In this one-of-a-kind episode, you’ll hear:

• The surprisingly emotional side of AI
• Why voice tech is reshaping how we build trust
• The loneliness that founders rarely talk about
• Whether AI can understand human connection

This isn’t your typical tech interview. It’s a glimpse into the emotional frontier of innovation.

🎧 Tune in, you’ll be surprised by what you feel.

This episode is brought to you by: https://www.konverge.com

Follow our host: @techiesoniac

Follow our IG channel: @TenacitywithSoniac

Listen or watch more episodes: https://soniacouto.com/podcast

Jim shares his journey from the heights of Hollywood and corporate leadership to redefining success through purpose, authenticity, and service. He opens up about the burnout that led him to walk away from it all, and the clarity that followed.

We dive deep into:

• The “ikigai” philosophy that transformed his life
• Why confidence beats arrogance when raising capital
• How to lead through layoffs and acquisitions with empathy
• When founders should step back, and how to do it with grace
• Building your board of directors

Plus, Jim gives must-hear advice for early-stage founders struggling with ego, leadership gaps, or burnout.

If you’re a startup founder, aspiring entrepreneur, or curious about what it takes to lead and grow with impact, this is a can’t-miss conversation.

This episode is brought to you by: https://www.konverge.com

Follow our host: @techiesoniac

Follow our IG channel: @TenacitywithSoniac

Listen or watch more episodes: https://soniacouto.com/podcast

In this inspiring episode of Tenacity with Sonia C, discover how to cultivate lasting self-confidence and a powerful mindset with the help of Madelaine Weiss, a Harvard-trained psychotherapist, mindset expert, and author of 'Getting to G.R.E.A.T.'

Together, we reveal the real work behind self-mastery and why self-confidence is not an innate trait, but a skill you can develop. Madelaine shares science-backed strategies, practical tools, and personal stories that have empowered professionals, executives, and entrepreneurs to overcome limiting beliefs and mental barriers.

🎧 Tune in to learn:

- The critical difference between self-confidence and competence

- How to rewrite your inner script and silence self-doubt 

- Why real self-confidence grows through action and experience

- The hidden struggles of high achievers with self-mastery and insecurity

- How to navigate life transitions with a resilient mindset. If you seek actionable steps to build self-confidence and elevate your mindset, this episode is your blueprint for personal and professional growth.

Guest Information: https://madelaineweiss.com 

This episode is brought to you by: https://www.konverge.com

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

As a pioneer in AI content and plagiarism detection, Jon reveals the pivotal moment that inspired him to launch a leading detection tool, just days before ChatGPT changed the landscape, and how he’s navigating the rapid rise of generative AI.

We explore the real-world ethics of using AI for content creation, the risks of Google penalties for AI-generated content, and proven strategies for building trustworthy SEO with advanced AI tools. Jon shares why human-in-the-loop processes are essential for authentic content, lessons from his first startup exit, the benefits of bootstrapping, and how fostering a red team/blue team culture keeps his team at the forefront of AI development.

Whether you’re a founder scaling content, a marketer concerned about false positives, or a startup seeking growth without VC pressure, this episode is packed with actionable wisdom.

🎧 Listen now to discover:

- Why is not all AI content spam, but all spam is now AI

- What distinguishes high-performing teams in AI content detection 

- How to use plagiarism detection tools responsibly without harming your SEO

- Why bootstrapping could be your startup’s smartest move 

This episode is brought to you by: https://www.konverge.com

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

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LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

From launching side hustles as a teenager to leading a podcast production company that supports over 100 law firms, Dennis shares the mindset and strategies that helped him scale—and how you can apply them too. We dive into the difference between thought leadership and proper authority, why most shows don’t last, and the role of consistency in content success.

Whether you’re launching your first episode or looking to refine your show, this conversation is packed with practical advice.

In This Episode:

• Why podcasting works for personal branding
• The pitfalls that cause most podcasts to fail
• How to position yourself as a trusted authority
• What service professionals must know about content longevity

This episode is brought to you by: https://www.konverge.com

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

YouTube: https://www.youtube.com/@TenacitywithSoniaC

LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

In this episode of Tenacity with Sonia C., I’m joined by Francie Jain, Founder and CEO of Terawatt Group Coaching, to explore how leaders can build cultures where people don’t just stay, they grow. With over a decade of leadership strategy and coaching, Francie breaks down the root causes of employee turnover and how expert-led group coaching is reshaping how companies support and engage their teams.

We discuss why traditional retention strategies fall flat, what high-performing cultures have in common, and how leaders can create workplaces that inspire loyalty, growth, and genuine connection.

In This Episode:

• Why employees actually leave
• The ROI of leadership coaching
• How to build a culture of growth and trust
• The role of group coaching in retention

Website: https://www.soniacouto.com/Podcast

IG Channel: https://www.instagram.com/tenacitywithsoniac/

IG Host: https://www.instagram.com/techiesoniac

TikTok: https://www.tiktok.com/@techiesoniac

YouTube: https://www.youtube.com/@TenacitywithSoniaC

LinkedIn: https://www.linkedin.com/in/soniacouto/

Facebook: https://www.facebook.com/profile.php?id=61555526145296

Erich shares the behind-the-scenes journey of launching Smarty Pants, an ecosystem of over 100 custom GPT tools powering automation and innovation for startups, nonprofits, and creators. We talk about the mindset shift from creative to tech founder, how to identify real pain points in business, and why AI isn’t replacing humans, it’s amplifying them.

In This Episode:

• The leap from media to tech entrepreneurship
• Building useful AI tools from scratch
• How GPTs can accelerate business growth
• Lessons from launching 100+ tools without a tech background

Sponsored by Konverge

Custom software solutions, proudly built in Canada for over 31 years. Learn more at konverge.com

This one’s for builders and the curious. Please share it with someone exploring how to harness AI in their business.

In this episode of Tenacity with Sonia C., I sit down with Peter Bonney, founder of Vendorful, a SaaS platform revolutionizing B2B procurement and enterprise sales. Peter shares his unfiltered founder story, from building too broadly and burning out to rebooting with clarity, focus, and AI.

We explore how Vendorful now helps teams eliminate thousands of hours of manual work on RFPs and security questionnaires and the mindset shift that made it all possible.

In This Episode:

• The biggest mistake Peter made in his first startup
• Why your MVP should be messy (and small)
• How AI is transforming B2B workflows
• Starting over with clarity and lean thinking

Sponsored by Konverge

A Canadian leader in custom software development for over 31 years. Visit konverge.com

Do you know a founder navigating pivots or platform strategy? Share this episode; it might save them months of guesswork.

In this episode of Tenacity with Sonia C., I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company that blends the wisdom of medicinal mushrooms and herbs with contemporary healing practices. Trish shares her powerful journey from growing up on her family’s medicinal herb farm to launching a mission-driven brand grounded in holistic health.

We talk about what it takes to grow a wellness company from the ground up, the challenges of educating a modern audience, and the deeper purpose driving GOOD PSYCHE’s evolution.

In This Episode:

• Trish’s journey from farm life to founder
• The role of medicinal plants in modern wellness
• What it takes to build trust in a wellness brand
• The emotional and practical sides of launching a purpose-driven company

Sponsored by Konverge

Custom software innovation, proudly Canadian for over 31 years. Explore more at konverge.com

Do you know someone who is launching a wellness or purpose-led brand? Share this episode with a founder who leads with heart and healing.

Justin opens up about growing up in the automotive industry, where his career path was laid out before he even had a say. From excelling in car sales to silently battling addiction and burnout, Justin shares the pivotal moment he decided to break the mould and take control of his story. His transition from surviving in a high-pressure environment to thriving in his own business is a must-have for anyone questioning the traditional definition of success.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Anthony shares his unique journey from studying Nanotechnology Engineering at the University of Waterloo to launching a dating app that prioritizes authenticity and in-person meetups.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Together, we explore how he rebuilt a thriving business and a life rooted in purpose, resilience, and balance. From redefining his boundaries to creating systems that support sustainable growth, Miguel’s journey is a powerful reminder that building a business is possible without burning out.

Whether you’re an entrepreneur, leader, or someone chasing a big dream, this episode is packed with insights on how to prioritize your well-being while still reaching for success.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

We explore how his app, Spinnr, leverages AI to combat the loneliness epidemic and how Vengo AI transforms consumer interactions. Jason also dives into the challenges and sacrifices of being a founder, offering invaluable advice for navigating self-doubt, burnout, and professional hurdles.

Whether you're an aspiring entrepreneur, a tech enthusiast, or curious about how AI reshapes human connection, this episode is packed with insights and inspiration.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have to wait until retirement to live your dream life. After working in corporate consulting and earning his MBA at NYU-Stern, Nicco built a thriving remote-first business that allows him to travel the world with his family while helping companies streamline operations, finance, and HR.

Nicco shares his hard-earned lessons on entrepreneurship, from hitting central growth plateaus to successfully pivoting a business model. We explore why many founders struggle with burnout, how to systematize growth, and what CEOs should be focusing their time on to scale smartly—without sacrificing freedom.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

From his journey as a martial artist and championship-winning coach to leading innovations at Adobe, Microsoft, and now ASENSEI, Steven dives deep into the challenges of building a tech startup, the power of AI in fitness, and the pivots that shaped his entrepreneurial path.

If you’re curious about the future of wearable fitness tech, AI-driven personal coaching, and how startups can innovate in the health & wellness space, this episode is a must-listen!

🎧 Tune in to discover how AI and smart clothing tech redefine how we move, train, and recover!

We dive into:

✅ The challenges and opportunities for startups in the mining and industrial sectors

✅ How collaboration accelerates innovation and scaling up

✅ The future of sustainable mining and the role of cutting-edge technology

✅ Lessons from Carl’s journey in leadership, problem-solving, and building ecosystems that drive real impact

If you're a founder, innovator, or just curious about the future of mining and startup growth, this episode is packed with insights, strategies, and actionable advice.

Leanne, a seasoned comedian turned entrepreneur, saw a gap in the industry and built a tech-driven platform that allows comedians to perform, monetize, and connect with fans in a whole new way. We dive into:

✅ The challenges of turning a passion into a profitable business

✅ How technology is disrupting traditional stand-up comedy

✅ The struggles of building a startup as a non-technical founder

✅ Lessons learned from fundraising, accelerators, and scaling

If you’re an entrepreneur, comedian, or creative professional looking for insights on innovation, adaptability, and startup growth, this episode is for you!

🎧 Tune in now and discover how Leanne is changing the game for live comedy.

Frustrated by the lack of transparency and quality in mainstream supplements, she set out to build a brand that prioritizes real ingredients, research-driven formulations, and consumer education. But the path to success wasn’t easy—she shares the challenges of launching a purpose-driven business, lessons learned along the way, and what it takes to bring an idea to life and scale it into a thriving company.

If you’re passionate about entrepreneurship, wellness, or creating an impactful brand, this episode is a must-listen!

🔊 Tune in now to hear how Feed That Brain is setting a new standard in health & wellness!

Mark explores the psychology behind customer engagement, the power of unboxing experiences, and how brands—whether in SaaS, e-commerce, or service-based industries—can leverage gamification and personalization to reduce churn and enhance brand loyalty. If you want to stand out in a saturated market and build lifelong customer relationships, this episode has actionable strategies to help you level up your marketing.

🔗 Connect with Mark

Stern: CustomBoxAgency.com

In this episode of Tenacity with Sonia C, we dive into the power of emotional intelligence with Kerry Tepedino, CEO of the One Thought Away Project.

Kerry shares her incredible journey from battling stress, anxiety, and an eating disorder to mastering mindset shifts that changed everything. She breaks down emotional intelligence vs. emotional mastery, revealing how we can rewire our brains, regulate our emotions, and build self-love, all while achieving success in our personal and professional lives.

💡 In this episode, you’ll learn:

✅ How one thought can shift your reality

✅ The connection between mindset mastery and success

✅ Simple breathwork techniques to reduce stress instantly

✅ Why self-love is the key to thriving in relationships & business

✅ How to stop self-sabotaging and start living with purpose

If you’re ready to take control of your emotions, reprogram your mind, and create the life you want, this episode is for you!

We explore how alcohol impacts productivity, decision-making, and mental clarity, and why many entrepreneurs are choosing to ditch drinking to enhance their performance. Karolina breaks down the science behind alcohol’s effects on the brain, how it drains creativity and confidence, and the unexpected benefits of taking a break from booze.

If you’re a high-achiever looking to maximize your energy, focus, and success, this conversation is for you. Tune in to discover how quitting (or cutting back on) alcohol can help you thrive in business and life!

David shares his journey of growing Compass from pre-launch to $350 million in revenue and securing $300 million in funding, ultimately valuing the company at $1.8 billion. He also discusses the inspiration behind his latest venture, Harness, which was born from costly tax advice that resulted in a seven-figure mistake. Today, Harness connects individuals and businesses with top-tier tax professionals and financial advisors, raising $36 million from prominent investors.

In this value-packed conversation, David reveals:

✅ Key strategies for scaling a company from $0 to $1.8B

✅ Insider tips on raising capital from marquee investors

✅ Lessons from navigating rapid operational growth

✅ How to attract and build relationships with high-profile investors

✅ The role of storytelling in entrepreneurship and fundraising success

Whether you’re a startup founder, aspiring entrepreneur, or business leader, this episode is packed with actionable advice, hard-earned lessons, and powerful insights to help you scale your business, secure funding, and avoid common pitfalls.

Tune in for an unfiltered look at what it takes to build and grow a billion-dollar company in today’s competitive market.

We dive deep into:

✅ How to sustain long-term motivation by aligning your work with passion and purpose.

✅ The difference between work-life balance and work-life integration — and why integration might be the key to reducing stress.

✅ Practical strategies for setting achievable career goals that align with personal and professional values.

✅ Why healthy boundaries are essential for long-term success and how to set them early.

✅ The importance of self-awareness and recognizing burnout signals before they escalate.

✅ How support systems and professional networks are critical in motivation and career growth.

Whether you’re an ambitious professional, an entrepreneur, or someone navigating a career transition, this episode offers tangible strategies to enhance your work-life experience and achieve sustainable success.

Tune in now to learn how to thrive professionally without burning out and build a career that aligns with your goals, values, and well-being.

👉 Don’t forget to subscribe, rate, and share this episode!

Carole shares her journey from overcoming life-changing challenges to transforming a frustrating performance review into a robust framework for personal and professional development. Through insightful stories and actionable strategies, Carole explains:

✅ How to ask better questions to get actionable feedback that drives growth.

✅ Common workplace misconceptions about success and how to overcome them.

✅ The power of self-awareness and understanding your strengths in building a successful career or business.

✅ How leaders can create clear communication frameworks to align teams and boost productivity

✅ Practical tools for entrepreneurs and founders to articulate their value to investors, customers, and partners

This episode offers real-world insights and research-backed strategies to help you manage your growth, enhance communication, and achieve lasting success in your career or entrepreneurial journey.

Whether you’re an aspiring entrepreneur, a seasoned founder, or someone navigating the corporate world, this conversation with Carole Stizza will inspire and equip you to thrive.

Brittany’s path into cybersecurity wasn’t linear, and that’s precisely what makes her story so compelling. From enterprise software and cloud startups to founding a company in the male-dominated world of application security, she shares how curiosity, problem-solving, and resilience shaped her journey.

Together, Sonia and Brittany unpack:

• Why cybersecurity must be built into software, not bolted on after
• The real risks founders take when they ignore security early on
• What it’s like fundraising and scaling as a woman in cybersecurity
• Why bootstrapping can be both a constraint and a strategic advantage
• The hidden human vulnerabilities behind cyber breaches
• How AI is changing cybersecurity, for better and for worse
• Why every founder needs a personal board of advisors
• 
  

This episode transcends technical jargon and delves into the heart of leadership, decision-making, and trust, both in technology and within yourself as a founder.

Sonia guides the conversation with insight and candour, connecting Brittany’s technical expertise back to the founder experience: loneliness at the top, moments of self-doubt, and the courage it takes to ask for help when everything feels like it’s on the line.

If you’re a founder building a SaaS product, navigating risk, raising capital, or questioning how to scale responsibly, this episode will challenge how you think about growth, security, and resilience.

Adina shares her unconventional journey from a small village in Germany to building a coaching business in the UK, including the moment she realized she was never meant for corporate life. What follows is a powerful conversation about alignment, burnout, identity, and redefining success on your own terms.

Together, Sonia and Adina unpack:

• Why entrepreneurship isn’t for everyone, and why that’s okay
• How Human Design helps founders understand how they’re wired to make decisions
• The hidden burnout patterns entrepreneurs normalize (skipping meals, sleep, and boundaries)
• Why mindset, identity, and belief systems directly cap income and growth
• How NLP (Neuro-Linguistic Programming) can rewire self-sabotage and imposter syndrome
• The difference between building a business that looks successful and one that feels sustainable

This episode is especially resonant for founders who:

• Feel overwhelmed, overworked, or quietly burned out
• Struggle with perfectionism, imposter syndrome, or “doing business the right way.”
• Wonder whether self-employment is actually aligned for them
• Want to scale without sacrificing health, relationships, or joy

Sonia guides the conversation with her signature clarity and grounded perspective, challenging the myth that entrepreneurship is the only path to fulfillment, while reinforcing the importance of self-awareness, values, and resilience.

If you’ve ever questioned whether you’re building your business for freedom or from pressure, this conversation will give you language and permission to choose differently.

Gary shares his journey from a successful corporate career to founding a neuroscience-backed functional beverage brand, sparked by personal loss, a deep commitment to wellness, and a desire to build with integrity. What unfolds is not a glossy startup story, but a candid look at burnout, pivots, sunk costs, and the emotional toll of staying in the game when the odds aren’t in your favour.

Together, Sonia and Gary unpack what it’s really like to:

• Build a product rooted in science and integrity in a crowded wellness market
• Navigate brutal supply chain and regulatory challenges as a Canadian founder
• Question whether to keep going, or let go, after years of sacrifice
• Balance ambition, mental health, and family as an entrepreneur
• Recognize when passion turns into resentment, and what to do next

This episode is compelling for founders who are quietly asking themselves:

“How much gas do I have left in the tank?”

Sonia guides the conversation with empathy and clarity, creating space for founders to feel seen while extracting hard-earned lessons you won’t find in pitch decks or MBA textbooks.

If you’re building through uncertainty, facing a pivot, or redefining what success looks like in your next chapter, this conversation will stay with you.

Listeners will gain insights into building unshakable self-belief, setting meaningful boundaries, and celebrating small wins to stay motivated. Whether you’re an entrepreneur, a high-achieving professional, or someone seeking clarity and growth, this episode is packed with practical advice and inspiration.

Tune in to learn how to shatter your inner barriers, embrace your authentic self, and design a genuinely Confident & Epic life!

🎧 Listen now and start your transformation with actionable tools from Lucy Liu. https://soniacouto.com/podcast/

Listeners will learn:

✅ Why traditional methods like meditation and journaling might not fully resolve anxiety.

✅ How suppressed emotions manifest as overwhelm and procrastination.

✅ Practical steps to start identifying and releasing emotional blocks.

✅ Why nervous system regulation is key to emotional healing.

If you’re an entrepreneur feeling stuck, overwhelmed, or unable to break free from procrastination, this episode provides a transformative framework for lasting emotional freedom.

https://soniacouto.com/podcast

Discover how Jake rebuilt his career after personal setbacks, the transformative power of his 2/10 Rule, and his innovative communication strategies that have helped companies triple their sales. Whether you’re a startup founder, sales professional, or entrepreneur, this episode will equip you with actionable insights to elevate your sales game and foster genuine client relationships.

Key Takeaways:

• Why focusing on quality over quantity in sales leads to better results.
• The importance of breaking conditioned responses to connect with prospects.
• How to balance authenticity with automation in your outreach strategy.
• The role of active listening in transforming workplace culture and customer relationships.

Tune in to learn why connection beats automation every time—and how it can drive meaningful growth for your business.

🎙️ Listen now and subscribe for more inspiring conversations! https://soniacouto.com/podcast

Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice.

Tune in as we discuss:

• Building credibility and trust as a small business
• Partnering with major players to access larger client bases
• Content creation and marketing strategies for B2B growth
• How big tech ecosystems like Microsoft can help startups scale
• The future of ERP and CRM software in the cloud

https://soniacouto.com/podcast

🔥 What You’ll Learn in This Episode:

• The early warning signs of burnout and how to recognize them.
• Practical, everyday strategies to manage stress and reclaim balance.
• How leaders and managers can support their teams to avoid burnout.
• Why boundaries and self-care are essential for entrepreneurs and high-achievers.

Whether you’re an entrepreneur, leader, or professional juggling endless responsibilities, this episode is packed with actionable advice to help you prevent burnout and thrive in work and life.

💬 Join the conversation and discover how to spot burnout before it derails your life—and how to come back stronger than ever.

📌 Don’t forget to subscribe to Tenacity with Sonia C and leave a review if you found this episode insightful!

We explore the concept of being the “CEO of your health,” exploring how personalized health strategies, data-driven insights, and mental fitness play crucial roles in achieving peak performance and avoiding burnout. Julian reveals actionable strategies for integrating fitness, mindset, and health management to build long-term success in business and life.

As an entrepreneur, it’s easy to focus solely on business growth, but maintaining a healthy balance between mind and body is essential for sustainability. In this episode, you’ll learn how to prevent burnout, boost your resilience, and ensure your health is your strongest asset.

Key Takeaways:

• Why integrating physical health and mental well-being is vital for success
• How entrepreneurs can prevent burnout and achieve long-term performance
• The role of data and technology in optimizing health outcomes for business leaders
• Actionable tips for building resilience and managing stress
• Why self-care is not optional but a critical component of entrepreneurial success

If you’re ready to unlock the full potential of your health and business, this episode is a must-listen!

Chad shares how his unique blend of experiences—from biochemistry to athletic training and sports psychology—has shaped his approach to helping others achieve wealth, wellness, and purpose. Together, we explore how faith provides clarity, fitness builds strength and resilience, and financial habits create freedom.

This episode has actionable insights for anyone looking to overcome setbacks, develop high-performance habits, and lead an intentional, abundant life. Whether you’re an entrepreneur, investor, or simply seeking inspiration, Chad’s journey will motivate you to align your life with these three powerful pillars.

Whether you want to grow your team or boost your sales performance, this episode is packed with practical advice and real-world stories to help you succeed.

Edwin's story is one of resilience, perseverance, and growth. He talks about how he went from the hustle mentality that almost cost him everything to realizing the importance of delayed gratification and maintaining a healthy work-life balance. He also reveals his powerful approach to mentorship, overcoming fear, and building a business that aligns with your personal values.

If you're an aspiring entrepreneur, business owner, or someone looking to achieve success without sacrificing family and personal happiness, this episode is packed with practical advice, strategies, and inspiration.

Key Takeaways:

• How Edwin overcame bankruptcy and built a successful, balanced life and business.
• The importance of delayed gratification and why hustling isn’t the key to long-term success.
• How to find a mentor—even on a budget—and why mentorship is crucial for growth.
• The role of Honor, Courage, and Commitment in becoming a successful leader.
• Practical tips on overcoming fear and scaling your business to achieve financial freedom.

If you’re ready to face your fears, build your dream business, and live a life of balance, tune in and learn from Edwin’s incredible journey.

Edwin’s Website: https://edwincarrion.com

Discover the power of personal finance management through his insights on the 'Bank On Yourself' concept and his transformative financial strategies. Brandon’s story and advice will equip you with the tools to turn financial chaos into a structured path toward stability and growth.

Key Takeaways:

1. Introduction to the STILL Method: Brandon discusses how his personal experiences led to the creation of the STILL Method, designed to help business owners gain clarity and control over their financial health.
2. Transition from Coffee Shop to Financial Services: Learn about Brandon’s shift from managing a coffee shop to starting a financial services company. This shift highlights the importance of pivoting in business based on personal and financial insights.
3. Profit First and Infinite Banking: Brandon explains the concepts of Profit First for cash management and Infinite Banking, which uses high cash value life insurance as a financial tool.
4. Real-Life Financial Challenges and Solutions: He shares a personal anecdote about a flood at his coffee shop and how access to capital through his life insurance policy saved his business—showcasing the practical benefits of the 'Bank On Yourself' concept.
5. Advice for Entrepreneurs: Brandon emphasizes the critical need for entrepreneurs to understand their finances deeply, debunk myths about money management, and encourage proactive learning and application of financial knowledge.
6. Future Financial Trends: Insight into how AI and technology might influence personal finance management and the importance of critical thinking despite technological advancements.
7. The Role of Education in Financial Literacy: Discuss how early financial education can impact future business leaders and the systemic challenges of implementing this in mainstream education.

David shares his story in this candid conversation, from the spark of invention to the challenges of global distribution. He dives into the lessons learned from early setbacks, the importance of resilience, and how surrounding oneself with the right people can transform a venture from a mere idea to a successful enterprise.

David also illuminates his role as a mastermind facilitator and lead coach in the True North Resiliency program, emphasizing the crucial shift from knowing ‘how' to discovering 'who' you are as the foundation for understanding ‘why' you do what you do.

This episode is about the successes and the hard-earned lessons along the way. Whether you’re an aspiring entrepreneur, a seasoned business owner, or simply interested in the mindset behind successful product development and innovation, David’s insights provide valuable wisdom and inspiration.

Tune in to hear how David Ask navigated the complex path from inventor to global distributor and how mastering the art of entrepreneurship requires more than grit and perseverance—it demands grace.

Matt shares actionable advice for founders and business leaders on creating a joyful, resilient mindset amidst the business’s chaos. From understanding the neuroscience of happiness to practical tips for integrating joy into your daily life, this episode is packed with insights that will inspire you to transform stress into satisfaction and lead with positivity.

Choice and Strategy in Happiness:

• Happiness is both a strategic choice and a tool for effective leadership, transforming challenges into opportunities.

Daily Positive Affirmations:

• Begin each day by noting three personal successes from the previous day to foster a positive mindset and momentum.

Emotional Contagion in Leadership:

• Leaders’ emotions are contagious; a positive attitude can uplift teams, enhancing productivity and satisfaction.

Neuroscience of Happiness:

• Positive emotions enhance creativity and vision, whereas stress narrows perception and limits problem-solving capabilities.

Happiness vs. Peace:

• Happiness relates to reactions to external events, while peace is a deeper, enduring contentment from thriving in one’s environment.

Combatting Negative Emotions:

• Identifying and countering emotions like shame, guilt, and overwhelm can significantly improve leadership effectiveness.

Enjoying the Journey:

• Achieving true fulfillment involves appreciating the journey toward goals, not just the outcomes.

Tune in to discover practical tips and inspirational advice on nurturing a thriving, supportive workplace culture.

Key Takeaways:

1. Leadership Defined by Vision and Influence: Lindsay emphasizes that effective leadership is about managing tasks and inspiring followers toward a positive, shared vision.
2. Psychological Insights for Team Management: Understanding the psychological dynamics within teams is crucial for fostering environments where employees feel valued and motivated.
3. The Impact of Servant Leadership: Discover how servant leadership, which prioritizes the needs of team members, leads to higher job satisfaction and reduced turnover.
4. Authenticity in Leadership: Learn why being genuine and transparent with your team can build trust and improve team dynamics, even when facing stressful situations.
5. Navigating Leadership Stress: Lindsay offers strategies for leaders to handle their stress without negatively affecting their team’s morale and productivity.
6. Cultivating Emotional Intelligence: Enhancing emotional intelligence is critical to maintaining a calm and productive workplace, especially during challenging times.
7. Building a Supportive Culture: Insights into creating a culture that genuinely supports every team member’s personal and professional growth.
8. Future of Leadership: Explore how the fundamentals of good leadership remain constant, even as the workplace evolves with new technologies and practices.

Steven delves into his innovative "Humony" approach, combining humanity and harmony to create workplaces where employees thrive. They discuss cross-cultural leadership, sustainable growth, and strategies for effective communication, feedback, and motivation.

Whether you’re an entrepreneur or an established leader, this episode offers valuable lessons on fostering long-term success and fulfillment in your career.

Kevin and Sonia discuss the challenges of transitioning from an employee mindset to an entrepreneurial one, the importance of stepping outside comfort zones, and the power of adaptability in navigating economic shifts and industry trends. Kevin reveals insights from his 20+ years in business, including his early success with video marketing, SEO strategies, and his “spiral revenue model” for sustainable business growth.

Listeners will learn how to identify target markets, leverage existing customers, and overcome common entrepreneurial pitfalls, from lack of clarity to perfectionism. Kevin’s practical advice on maximizing impact, making strategic investments in your business, and using affiliate partnerships provides actionable takeaways for both new and experienced entrepreneurs.

Key Takeaways:

• Small Business Marketing Essentials: Discover Scott's recommended strategies for maximizing reach and engagement on a limited budget.
• Lead Generation Tactics: Practical approaches to attract and convert customers using proven techniques.
• When to Focus on Brand Building: Learn how and when to pivot from generating leads to establishing a strong brand identity.
• SEO Tips for Entrepreneurs: The must-know SEO practices every small business can implement for long-term growth.
• 
  

This episode is packed with valuable lessons on driving growth and establishing a brand in today’s competitive market. Whether you’re an early-stage entrepreneur or looking to level up your business, Scott’s insights will help you take strategic steps toward success. Don’t miss out on this opportunity to learn from a seasoned entrepreneur with a track record of impactful results!

Key Takeaways:

1. Who is Gen Z: Understand who makes up Generation Z and what sets them apart in the job market.
2. Strategic Hiring: Learn why it's critical to have targeted strategies for recruiting Gen Z talent and how these strategies differ from past generations.
3. Workplace Preferences: Discover the unique work environment preferences of Gen Z and how companies can adapt to meet these needs.
4. Effective Communication: Gain insights into the importance of 2-Way Communications and how this approach can resonate with Gen Z's values and expectations.
5. Leadership Adjustments: Explore how leadership styles need to evolve to inspire and motivate Gen Z workers, including the pivotal "Lead with Why" ethos.
6. Professional Development: Understand what professional development opportunities are most attractive to Gen Z and how to incorporate these into your business to foster long-term engagement.
7. Technological Integration: Hear about the significance of embracing new technologies and innovative practices to appeal to tech-savvy Gen Z professionals.
8. Future Trends: Get a glimpse into the future roles Gen Z will play in business and what entrepreneurs should do now to prepare for these changes.

This episode is a must-listen for entrepreneurs, HR professionals, and business leaders aiming to future-proof their organizations by harnessing the potential of Gen Z. Tune in to gain a deeper understanding of how to integrate and benefit from the skills and perspectives of the next generation workforce.

Key takeaways

1. This includes understanding the shift from shareholder to stakeholder-driven capitalism.
2. Implementing Chase's 'Brand Blueprint' for enhanced brand clarity and marketing impact.
3. Adopting sustainable business practices that drive both profit and social good.

Designed for entrepreneurs and business leaders, this episode offers vital insights into building a business that not only thrives financially but also makes a meaningful impact on society. Whether you're refining your branding strategy or seeking to inspire industry-wide change, Chase's expertise provides a clear roadmap to success.

Subscribe to Tenacity with Sonia C for more inspiring stories and insightful conversations with those who dare to dream and act on their ambitions.

🔗 Connect with us:

Visit our website: www.soniacouto.com

Follow us on Instagram: @TechieSoniaC for behind-the-scenes content and more updates.

Join our community for exclusive content and inspiration.

Key Takeaways:

• Strategic Adaptation: Learn how Lindsey navigated shifting market dynamics to keep her business thriving.
• Innovation in Crisis: Uncover the innovative approaches that enabled Jetset World Travel to outmaneuver industry downturns.
• Leadership During Uncertainty: Gain insights into effective leadership qualities and decision-making in times of crisis.
• Building Resilience: Explore the personal and professional growth that comes from facing and overcoming challenges.

Tune in for an inspiring discussion on maintaining momentum and vision, even when the world seems to stand still. Whether you're managing a startup or leading a team, this episode offers practical advice on transforming obstacles into opportunities. www.soniacouto.com

This episode not only delves into the physical and emotional challenges of battling breast cancer but also explores Fitz's unique perspective on recovery, the role of fitness in her healing process, and how she used her expertise to aid others in their cancer journeys. Whether you are a cancer survivor, currently battling the disease, or simply looking for a dose of motivation, Fitz's story of overcoming adversity and embracing life post-cancer will inspire and enlighten you.

Tune in to hear how Fitz turned a daunting cancer diagnosis into a journey of empowerment and adventure.

Christie candidly shares her journey from receiving a breast cancer diagnosis at 36 to navigating treatments and reconstructive surgery. Together, they explore critical topics like the importance of early detection, the emotional and physical toll of breast cancer, rebuilding life after treatment, and dating post-surgery.

Christie reveals how her personal transformation led to newfound confidence and purpose. This episode is filled with hope, actionable insights, and empowering advice for anyone impacted by breast cancer. Whether you're seeking support on your own journey or looking for ways to cultivate resilience, this heartfelt conversation is for you.

www.soniacouto.com

As part of Breast Cancer Awareness Month, this episode dives deep into life post-cancer, exploring the emotional, mental, and physical challenges that many breast cancer survivors face. Alexandra shares her incredible story of overcoming a stage 4 diagnosis and how she embraced holistic healing practices to transform her life.

Together, Sonia and Alexandra discuss the importance of self-advocacy, mental resilience, and the often overlooked process of rebuilding one’s identity after surviving cancer. Whether you're a breast cancer survivor, caregiver, or looking for inspiration to navigate life’s challenges, this episode offers hope, support, and actionable insights.

Tune in to hear two resilient women share their journeys of survival, healing, and self-discovery.

www.soniacouto.com

Sonia delves into the complexities of breast reconstruction, discusses the unexpected complications, and reveals the transformative process of healing both physically and emotionally. By sharing her story, Sonia aims to offer support and insight to others facing similar challenges, emphasizing the importance of advocacy, community support, and personal growth post-cancer.

Tune in to discover how Sonia navigated her diagnosis, treatment, and recovery, offering hope and guidance to anyone affected by breast cancer. Whether you're a survivor, a caregiver, or simply someone looking to understand more about the journey through cancer, this episode provides valuable perspectives on overcoming adversity with tenacity and grace.

www.soniacouto.com

@Techiesoniac

Peggy Van De Plassche is challenging conventional perceptions by introducing microdosing as a tool for enhancing performance and well-being in the high-stakes environment of the corporate boardroom. Microdosing involves taking sub-threshold doses of psychedelics, not enough to cause significant alterations in perception, but just enough to potentially improve mood, creativity, and cognitive function.

In our conversation, Peggy explains the fundamentals of microdosing and how it differs from traditional psychedelic use. She shares her journey from a finance professional grappling with burnout to discovering how microdosing helped her regain clarity and balance. Peggy also discusses the growing trend of microdosing among top executives and its potential to revolutionize workplace performance and mental health.

Tune in to hear about:

• The science behind microdosing and its effects on the brain and body
• Peggy’s personal transformation and why she advocates for microdosing in professional settings
• Real-world examples and anecdotal evidence of microdosing’s impact on executive performance
• The legal and ethical considerations surrounding the use of psychedelics in the workplace
• Insights on how organizations might embrace this practice to foster better mental health and productivity

Whether you’re a professional looking for ways to enhance your performance or simply curious about the evolving landscape of wellness and psychedelics, this episode offers a thought-provoking look at how microdosing might be the key to unlocking new levels of personal and professional success.

https://themicrodosediet.com

Joanna introduces her Emotional Relief Routine™, a powerful method that leverages principles from both EFT (Emotional Freedom Techniques) and EMDR (Eye Movement Desensitization and Reprocessing). This routine provides instant emotional relief, allowing you to switch off negative feelings on the spot and foster a sense of calm and empowerment.

Throughout the episode, Joanna discusses:

• The Science of Emotions: How negative emotions and trauma can be stored in the body, and the impact this has on our well-being.
• Transforming Negative Feelings: Practical strategies to manage and transform negative emotions, including the process and benefits of the Emotional Relief Routine™.
• Understanding EFT and EMDR: An explanation of these techniques, their origins, and how they contribute to emotional healing.
• Factors Contributing to Negative Emotions: Common causes of accumulated negative emotions and their effects on personal and professional life.
• Eliminating Negative Thoughts: The feasibility of completely removing negative thoughts and feelings and focusing on transformation and management.
• Overcoming Burnout: Insights into what causes burnout and effective strategies to prevent it, ensuring a balanced and fulfilling life.

Joanna also shares real-life success stories that demonstrate the effectiveness of her methods, offering listeners practical tips and inspiration to enhance their emotional resilience and overall quality of life.

Whether you’re struggling with stress, anxiety, or burnout, or simply want to improve your emotional well-being, this episode provides valuable tools and insights to help you achieve lasting positive change.

Find Joanna here: https://www.blissyjoy.com

This episode dives deep into the concept of a 'Performance Mindset,' distinguishing it from the traditional growth mindset, and explores how leaders can overcome barriers to fully utilize their potential. Discover Aaron's unique insights on why thinking and believing are merely the start, and why taking decisive action is crucial to actual transformation.

Learn about the common challenges leaders face, including fear of failure and complacency, and gain valuable strategies for pushing beyond comfort zones to achieve exceptional growth. Aaron also tackles the impact of social media and the hustle culture on leadership and personal growth, offering practical advice for those seeking sustainable success over flashy, short-term gains.

Whether you're a seasoned leader or an emerging entrepreneur, this episode is packed with actionable tips and inspiring stories to help you elevate your performance and lead with purpose.

Tune in to understand why performance coaching might be the key to unlocking your full potential and how to step out of your comfort zone into a space of continuous personal and professional development.

https://performancemindsetcoaching.co/

https://www.linkedin.com/in/aaron-trahan-6135909/

https://www.instagram.com/aarontrahan/?hl=en

Hackergal is on a mission to bridge the gender gap in the tech industry by inspiring young girls to explore coding and computer science. Rebecca shares insights into Hackergal's innovative programs, including their nationwide hackathons and coding clubs designed to provide safe, supportive, and exciting learning environments for girls in grades 6 to high school.

Discover how Hackergal is addressing the challenges faced by young women in STEM and fostering a diverse and inclusive future in tech. Join us as we delve into the importance of early education, mentorship, and community support in encouraging more girls to pursue careers in technology.

Whether you're a tech enthusiast, educator, or advocate for gender equality, this episode offers valuable perspectives on transforming the tech landscape for future generations.

Tune in to learn how you can support Hackergal's mission and help inspire the next generation of female leaders in STEM. Visit Hackergal's website at hackergal.org to explore opportunities for involvement and donations.

https://hackergal.org

This episode unpacks the disruptive power of these technologies across industries, from enhancing e-commerce platforms to revolutionizing dating apps with ethical AI matchmaking solutions. Eric provides a clear, engaging explanation of Web 3.0’s decentralized nature, its impact on digital ownership, and how AI is reshaping interactions and processes in the digital space.

Key Takeaways:

1. Understanding Web 3.0: Learn about the decentralized nature of Web 3.0 and how it empowers users with greater control over their data.
2. AI in Action: Discover how AI is being used to create more personalized and secure digital experiences, particularly in e-commerce and dating apps.
3. Ethical Implications: Eric discusses the ethical considerations of deploying AI and how his projects strive to maintain integrity and user trust.
4. Entrepreneurial Insights: Gain valuable insights into navigating the tech landscape as an entrepreneur, leveraging emerging technologies to drive innovation and success.

Whether you’re a tech enthusiast, an aspiring entrepreneur, or just curious about the future of the internet, this episode offers valuable insights into leveraging these technologies for innovative and ethical business practices. Tune in to learn how Web 3.0 and AI are not just technological advancements but gateways to reshaping industries with fairness, efficiency, and user empowerment at their core.

Join us as Jimi discusses the pervasive challenges faced by underrepresented groups in professional settings, and how leaders and entrepreneurs can build diverse, inclusive teams that promote mental wellness and equity. We’ll delve into practical strategies for fostering empathy in the workplace, the importance of intentional hiring practices, and how to create a culture that supports and uplifts every employee.

Whether you’re a business owner, leader, or someone interested in workplace diversity and mental health, this episode offers valuable insights and actionable advice on breaking down barriers and creating a more inclusive work environment.

Key Topics:

• Workplace trauma and its impact on mental health
• Challenges faced by women of colour in corporate environments
• The importance of diversity, equity, and inclusion (DEI) in the workplace
• Strategies for empathetic leadership and intentional hiring practices
• The power of storytelling in driving social change

Zackary shares how his early life on a farm in Indiana shaped his entrepreneurial spirit and drove him to succeed in the competitive worlds of finance, real estate, and private equity investment. Discover Zackary's secrets to starting, scaling, and selling businesses, his strategies for building and leading a diverse team of over 1,000 investors, and how his digital nomad lifestyle has influenced his approach to business and life.

Learn the importance of personal development, mastering sales and marketing, and having a clear vision and mentors to guide your path.

Whether you're an aspiring entrepreneur or business leader, or simply curious about the digital nomad lifestyle, Zackary's story offers actionable insights and inspiration. Tune in for expert advice on achieving financial success, building generational wealth, and living a life aligned with your true passions.

In a world craving authentic leadership and purpose-driven lives, Shana stands out as a beacon of ethical and intentional living. With a compelling personal journey from a turbulent childhood to a luminary in leadership, she embodies resilience and empowerment.

This episode delves into how Shana's unique experiences shaped her approach to leadership and life design, emphasizing curiosity, respect, and accountability. Whether you're an entrepreneur, a leader, or someone striving for personal growth, Shana’s insights on crafting a life and career with intention will inspire you to redefine your own boundaries and lead with integrity.

Tune in to discover how you can transform your challenges into opportunities and lead a life that is not only successful but significant.

https://www.concinnate.world

Join us as we delve into Peter's unique methodologies in project management, team building, operational strategic planning, and continuous improvement. We'll also explore his insights on lean manufacturing, cost control, and profit improvement. Learn about his journey from founding partner and president at a prominent business consulting company to becoming an acclaimed author and thought leader.

Whether you're an aspiring consultant, business executive, or simply interested in the stories of resilient individuals who drive change, this episode is packed with invaluable lessons and inspiration. Tune in to discover how tenacity can transform businesses and lead to extraordinary success.

Find out more about Peter Christian: https://petechristianbooks.com

Ashley shares her incredible journey from graduate student to biotech entrepreneur, discussing how her groundbreaking research at the University of Notre Dame led to the creation of a personalized cancer vaccine for pets. They delve into the challenges of transitioning from academic research to a full-fledged startup, the innovative approaches Torigen is taking in veterinary oncology, and the importance of immunotherapy in improving the quality of life for pets with cancer.

Ashley also opens up about her experiences as a female entrepreneur in the biotech industry and offers valuable advice for aspiring entrepreneurs. This episode is a must-listen for anyone interested in health technology, entrepreneurship, and the future of cancer treatment for both animals and humans.

Website: https://www.torigen.com/

LinkedIn: https://www.linkedin.com/in/ashley-kalinauskas-a7975531/

Instagram: @Torigenpets

Tune in as we explore:

• The importance of corporate values and how they drive product success
• Key strategies for defining and aligning product vision with market needs
• Effective approaches for scaling SaaS products without compromising quality
• Real-world examples of product development triumphs and lessons learned
• Innovative marketing techniques beyond the basics to stand out in a saturated market
• How to build and lead a team that fosters innovation and growth

Whether you're a tech startup founder, product manager, or entrepreneur looking to scale your SaaS product, this episode is packed with actionable advice and proven strategies. Don't miss this opportunity to learn from one of the best in the industry.

Listen now and take your SaaS product to the next level!

Learn how Tamara turned her battle with cystic acne into a thriving venture, creating cosmetics that not only beautify but heal. In this heartfelt conversation, Tamara opens up about the highs and lows of building a brand that champions health and beauty, offering products free from harmful chemicals like parabens.

Discover the resilience it takes to transition from beauty queen to business leader and how PHNX Cosmetics is pioneering new standards in the beauty industry. Whether you're an aspiring entrepreneur, a beauty aficionado, or a lover of inspiring stories, this episode provides deep insights into how challenges can fuel opportunity and transformation.

Tune in to be inspired by Tamara’s journey of beauty, innovation, and empowerment.

Website: https://phnxcosmetics.com/

Instagram: @tamarajem 

This conversation sheds light on Kieron's innovative approach to reducing transaction fees, ensuring that donations reach their full potential in supporting charitable causes. Learn about the challenges he faced, the technological solutions he champions, and the profound impact of fintech on charity.

Whether you're a tech enthusiast, a philanthropist, or an entrepreneur, this episode offers valuable insights into using technology for social good.

Katrina shares her unique insights on creating your path, embracing startups’ chaotic yet thrilling world, and building strategic processes early on. Let’s dive into a conversation full of practical advice, personal revelations, and Katrina’s empowering approach to business and life.

Whether you’re an entrepreneur, a tech enthusiast, or someone curious about leveraging adversity for personal growth, this episode offers valuable lessons on navigating the unpredictable waters of professional and personal challenges.

Discover how Michael's flair for the dramatic has infused his approach to creating exquisite fragrances at Day Three Fragrances, a brand that's quickly carving a niche in the luxury perfume market.

Learn about the artistry behind his award-winning creations, his commitment to ethical practices, and how he uses his platform to blend traditional craftsmanship with modern innovation. Michael's story is a testament to the power of following your dreams, embracing change, and the transformative power of tenacity in pursuit of passion.

In this episode, Crystal reveals her personal struggles and triumphs, discusses the limitations of current recovery systems, and introduces innovative alternative paths to recovery. Whether you're personally affected by addiction, supporting a loved one, or a leader seeking to understand and assist team members struggling with addiction, this episode provides invaluable insights and practical advice.

Discover how Jeff has redefined success, focusing on community impact and personal fulfillment, and learn how you can apply these principles to your life and business.

Dive into this inspiring story of resilience and purpose, and gain valuable insights into creating a life and business that truly matter.

Discover the pivotal moments, the challenges of becoming an influencer, the joys of connecting with a global audience, and building an alter ego to overcome fear. Whether you’re an aspiring content creator or just love a good laugh, Steve’s insights into authenticity, cultural identity, and digital engagement will inspire and entertain. 

Whether you’re a quilter, card maker, or an aspiring designer, Carina’s journey from a university professor to CEO provides valuable lessons on turning creative pursuits into a substantial income.

Tune in to harness the secrets of succeeding in the digital marketplace and find out why perseverance in creative entrepreneurship pays off. This episode is a must-listen for anyone looking to craft their success story in the creative business world.

Learn from Robert’s extensive experience as he shares the crucial steps of bootstrapping, the challenges of digital advertising on platforms like Meta, and how leveraging AI and data can drastically improve your marketing strategies. Whether you’re just planting the seeds of your first business or looking to scale up, Robert's insights on finding product/market fit and creating sustainable advertising tactics will guide you towards success.

Don't miss out on expert strategies for navigating the complexities of the advertising world and actionable advice on turning challenges into opportunities.

Victoria shares her strategies for breaking barriers, empowering others, and paving new paths in boardrooms and beyond. We delve into her thoughts on Diversity, Equity, and Inclusion (DEI), building a strong personal brand, and the future of leadership in today’s changing world.

Listeners will also get a sneak peek into her upcoming book, “Whole Human Leadership,” which champions a more empathetic and impactful approach to leadership.

Tune in for powerful lessons, actionable insights, and the tenacious spirit that has fueled Victoria’s success. Are you ready to ignite your drive and transform challenges into strengths? Then this episode is for you!

• Releasing limiting beliefs
• Empowering your team
• Unlocking your full potential

Discover how releasing limiting beliefs fuels creativity and confidence, driving transformative change. Learn about Kyle’s program, designed to fuel personal and professional growth by overcoming obstacles.

Gain actionable strategies for conquering imposter syndrome and cultivating a growth mindset in leadership roles. Don’t miss this empowering episode!

Have you ever found yourself surrounded by all markers of success but devoid of happiness? In this enlightening episode, we delve into Kevin Palmieri's life—a life that, from the outside, seemed impeccable, yet was unravelling at the seams. We explore the pivotal moments that led him from the depths of rock bottom to a profound journey towards self-discovery and genuine self-love—a transformation that reshaped his entire existence.

Transformation extends beyond the physical; it encompasses character, leadership, and a positive outlook. Kevin shares his journey of ego shedding to emerge not just as a physically strong individual but as a genuinely better person. In a space where toxicity has no place, Kevin’s story is one of authentic growth, community building, and the power of positive change.

Join us as we uncover the layers of true transformation with Kevin Palmieri, and find inspiration to embark on your own journey towards real fulfillment and self-improvement.

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