Only 3 types of paper business professionals use to do their work exist. Most of what is on the desk or in boxes or piles around the office should be filed. This accumulates due to FOF Syndrome – Fear Of Filing, so a reliable structure for FINDING the paper when needed is paramount to clearing the clutter. The other two paper categories are reference materials, if any, and what needs to be accomplished during a given week only. Kathleen helps remove this clutter by offering a special “summer school” for your paper clutter! To find out more go to the website: https://www.5outa5.com/summer

 #professionalexcellence #cluttercreep 

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We’ll also discuss the benefit of being a driven, adventurous and risk taking leader while balancing the logic and strategy needed for dreamers, how to go from where you are to where you need to be, and most of all how to unite instead of divide. You won’t want to miss this!

Linkedin: https://www.linkedin.com/in/laurenceanthony/

Instagram: @thelaurenceanthony

 #gofurther #empathy #leadership #entrepreneur

https://www.tritonhr.com/

https://www.facebook.com/TritonBenefitsandHR/

https://www.linkedin.com/company/triton-hr/mycompany/verification/

Been-there, Done-that and bought the t-shirt many times...Step into my world of real-life experiences in business, sales, leadership, and life. You'll hear about the highs and lows, the wins and losses, and the invaluable lessons learned along the way. Whether it's one of my hundreds of stories or some practical implementable advice, I'll take you on a journey of personal growth and professional development, offering insights that resonate with the challenges we ALL face. It's a combination of  inspiration, guidance, or simply a dose of motivation, listen in as I share my journey and encourage and empower you to navigate your own path to success in both your professional endeavors and your personal pursuits.

Website-https://sellinginaskirt.com/

LinkedIn-https://www.linkedin.com/in/judyhoberman/

FB-https://www.facebook.com/sellinginaskirt

IG-https://www.instagram.com/sellinginaskirt/

X-https://twitter.com/SellingInASkirt

 #womeninbuisness #leadership #sales #highperformance

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WHAT WILL THE AUDIENCE LEARN?

The audience will hear from a fiduciary IT company that always does what’s in the best interest of the client. They strive to stay one step ahead of everything by visualizing, planning, and strategizing before each interaction

They communicate clearly, efficiently, early and often. They are ready, willing, and able to do what needs to get done.

This organization cares about their clients and vendors as the individual people and business initiatives that they are.

EPISODE SUMMARY:

SMBs love to dream of taking their business to the next level, which requires passion, rigor, and a laser-like focus. Many things can derail that these days, and technology can be one of them. It is more critical than ever to have a technology strategy that avoids bottlenecks and eliminates IT distractions.

"Contango" is an expression used in finance to describe when the future price of a commodity is higher than the present. In the world of Cybersecurity and IT partnership, our special guest and her team are striving for a similar concept, which is constant improvement.

We are joined by Schellie Percudani, Vice President of Client Relations at Contango IT. Contango IT’s mission is to provide effective and efficient information technology solutions to businesses and organizations through experienced consulting, service and support.  

Schellie and the team achieve this with open communication, by working closely together and earning our client’s trust; resulting in a mutually beneficial, long-term relationship. They work tirelessly to make sure their employees, clients, vendors, friends and family stay “in Contango.”

Website: https://contangoit.com/ 

Contango LinkedIn: https://www.linkedin.com/company/contango-it/ 

Contango Instagram: https://www.instagram.com/contangoit/ 

Phone: (469) 394-9474

Schellie LinkedIn: https://www.linkedin.com/in/schelliepercudani/ 

Free Security Awareness Training:https://securityawarenesstraining.contangoit.com/

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EPISODE SUMMARY:

Entrepreneurs take lots of risks, which is why they get to reap certain rewards. SMB owners devote significant time, energy, and resources into building organizations. However, business leaders will often avoid planning for two guarantees in this life – death and taxes.

Most people would like to retire on their terms, as opposed to being retired on someone else’s terms…especially if that someone else is the grim reaper!

When it comes to exit strategies for entrepreneurs, or planning for anything unforeseen happening to the leadership, there is no one-size-fits-all solution. The best strategies for each SMB depend on specific circumstances and it is crucial to have the right counsel to customize the plan.

We are joined by Jason Marx, Partner at Mandelbaum Barrett PC. As a member of the tax and corporate law team, Jason works closely with entrepreneurs and their advisors to evaluate all options and create a plan that maximizes the value for all parties involved.

Phone: (973) 607-1271

Email: jmarx@mblawfirm.com

LinkedIn: https://www.linkedin.com/in/jason-marx-57560a6/

 Website:https://www.mblawfirm.com/

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Merchant services is a broad term used to describe a range of financial services for businesses and it is most commonly thought of as the vendors a business uses to accept and process payments,.The definition has broadened to encompass the various tools, companies, and payment processing methods used in your business. As a business owner, it’s essential to build your understanding of merchant services so that you can choose the right provider for your business.We are joined by Mick Collins, Regional Vice President with Pay It Forward Processing. Mick prides himself on helping business owners match or save money on their processing fees, while providing a major differentiator in the industry.The founders of Mick's organization, David and Renee VanHeel, also started a company called Every Swipe Benefits Charity, which is a non-profit that gives businesses a philanthropic arm, while providing a fundraising platform to charities through credit card processing fees. This is an amazing way to help a worthy cause!

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It’s Friday the 13th and the topic of discussion is one that can frighten SMB owners and their employees just like the horror movies…the idea of a change in leadership.

Every leadership transition creates disruption and uncertainty for SMBs. Whether it is a family business passed down to a new generation, retirement of the existing leadership, or acquisition by another organization who brings their own leadership team to the table, it is important for the new team to be prepared.

However, new leaders are often under prepared, under supported, and ultimately unsuccessful in transitioning to these roles. That doesn't have to be the case!

We are joined by Jane Halford, Founder at Halford Consulting. Jane helps business owners, executives, and boards survive, then thrive, through leadership change. 

By leveraging her experience as a CEO, board member, entrepreneur, and CPA, Jane brings a breadth of experience to her work. She has a passion to empower teams with skills in proactive planning, collaboration, sharing insight and knowledge with their new leadership teams. 

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WHAT WILL THE AUDIENCE LEARN?

The audience will hear from a professional who can lead a personalized journey from burnout to balance and teach you real, sustainable strategies designed to improve your overall health. With 10 easy steps, she will help rewire the brain to simplify your approach to nutrition.

EPISODE SUMMARY:

It is officially a new year, a time referred to as diet season. Every January, people around the country get geared up for their “new year, new you” diet resolutions. They jump on the latest trends and often last just a few weeks before resuming old habits.

Nutrition advice is often complicated, misunderstood, and not sustainable. As a result, millions suffer with their relationship with food, body, and self. 

Fatigue, anxiety, depression, headaches, an all-or-nothing food mentality, constant hunger and persistent thoughts of food and body, the binge-restrict cycle, shame and guilt. When it comes to food, do you have similar feelings/experiences? This is no way to live your life. 

We are joined by Lauren Dorman, Registered Dietitian and Certified Diabetes Educator with Don't Diet Dietitian LLC. Lauren has helped thousands of clients understand the truth about nutrition, shift their mindset, and feel better about themselves.

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WHAT WILL THE AUDIENCE LEARN?

The audience will hear from someone with a financial advisory background, who has developed as a thought leader in this specialized space, who has been at the forefront of leveraging new tax and financial strategies on behalf of his clients, and who has brought that value to clients of other professional colleagues in the space.

EPISODE SUMMARY:

Aside from increasing business revenue, SMB owners have a few things on their mind at all times, and taxes is one of them.

If you are a trusted advisor to an SMB, acting as a tax professional, learning the most current and sophisticated tax strategies can help build client engagement and loyalty.

We are joined by David Podell, Founder of Business Benefits Consultants LLC. As an outsourced solution for the design and management of powerful employer-sponsored benefit programs, this company provides a valuable service to SMBs around the country.

In addition, David and his team are commissioned by accountants and financial advisors, to consult with their business clients every single day. Financial and tax strategists are routinely looking for opportunities to add value to their clients and bring in resources that can set them apart from others in the industry. David and Business Benefits Consultants can be that strategic partner.

Email: info@bbconsultantsllc.com

Website: https://businessbenefitsconsultants.com/

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WHAT WILL THE AUDIENCE LEARN?

The audience will hear from a team comprised of former salespeople, heads of marketing and field sales executives. These professionals help SMBs find sales success through the adoption of digital sales enablement tools and technology.

EPISODE SUMMARY:

Whether you are an SMB or a large corporation, your target customers are consuming digital content at a voracious rate. Business is being conducted digitally more than ever before and that means the sales process must follow suit.

There is a need to accelerate the rate of market penetration and client acquisition with the latest tools and training. Business leaders need to ensure their people spend as much time with prospects and clients as possible, while not missing other opportunities.

We are joined by James Jacobi, Digital Sales Enablement Expert, Founder & CEO of Ascend Advisers. James and his colleagues employ the latest marketing and digital tech to enable quantum leap results you can measure and feel.

If your business is going to compete in the era of remote selling, marketing, and digital disruption, it is time to ascend to the next level with Ascend Advisers.

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WHAT WILL THE AUDIENCE LEARN?

The audience will hear from someone who pursued his childhood passions for dancing and DJing into his professional life, as his own Small Business owner.

EPISODE SUMMARY:

Whether it’s your SMB’s holiday party, your daughter’s sweet 16, your wedding, or your kid’s “mitzvah” party, you want to make sure the special event is memorable and remarkable.

What makes that happen? The right team of people to help you plan, DJ, and MC your party! When guests and hosts feel the genuine, moving energy from the beginning to the very end of the event, the result is an enthusiastic, entertaining experience.

We are joined by Jason Zaplin, aka DJ Zap, President & Founder of DJ Zap Music. Jason is a DJ that folks reach out to in the North NJ/NYC metro area for unforgettable parties, dancing the night away, and corporate events that SMBs rely on to celebrate with their employees.

Email: Jason@djzapmusic.com 

Phone: (973) 868-1579 

Website: https://djzapmusic.com/ 

Facebook: https://www.facebook.com/pages/DJ-Zap-Music/243506752366122 

LinkedIn: https://www.linkedin.com/company/dj-zap-music 

Instagram: https://www.instagram.com/djzapmusic/ 

Twitter: http://twitter.com/djzapmusic 

YouTube: https://www.youtube.com/channel/UCiFfbGaRrmAycgd6M6cWtgw 

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What is a Fractional CRO or VP of Sales? It is an individual with significant experience, who can come in on a part-time basis, and take over the entire sales function for an SMB.

There are many items comprising the sales function from managing the CRM system, to setting a sales agenda, to putting together a full sales plan, to documenting and setting up KPIs, it all starts with the people. SMBs need to hire, fire, coach, train, and socialize with the team that focuses on revenue generation. However, they don't need to do it alone...

We are joined by John Noonan, President of Growth Plan Partners, Powered by Sales Xceleration. John and his colleagues have observed that most SMB leaders spend only a few hours per week concentrating on these crucial, revenue-driving sales functions.

Growth Plan Partners and the Sales Xceleration Advisors are able to help SMBs achieve their sales goals on a fractional basis at a fraction of the cost it would be to hire an experienced, full-time Chief Revenue Officer or Vice President of Sales.

Phone: (914) 450-9190

Email: jnoonan@growthplanpartners

Set Appointment: https://calendly.com/jnoonan-gpp/30min

LinkedIn: https://www.linkedin.com/in/johnmnoonan/

Website: https://salesxceleration.bullseyelocations.com/salesxceleration/advisors/john-noonan/29633925

Sales Agility Assessment: https://salesxceleration.com/sales-agility-assessment/?locationid=29633925

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WHAT WILL THE AUDIENCE LEARN?

The audience will hear from someone who can speak from deep personal experience on helping clients realize a new vision, renew hope and more importantly, gain the confidence that they can rise above any obstacle now or in the future. 

EPISODE SUMMARY:

Starting an SMB is not for the faint of heart. The entrepreneurial spirit is one that requires you to keep on pushing, in both your personal and professional lives.

As a 3-time Olympian, this special guest achieved his grand dream. His current dream is to inspire others to achieve theirs. As a keynote speaker, he taps the same energy, determination and skills that enabled him to bobsled with the best in the world. He is now sparking audiences of all types to dream big and take their “game” to the next level.

We are joined by Devon Harris, International Keynote Speaker and Founder of The Keep on Pushing Foundation. Devon is a founding member of the original, 1988 Winter Olympics “Cool Runnings” Jamaican bobsled team and is currently a motivational speaker and a mindset resilience coach. 

Using the tools he learned in the Olympics and as an army captain, Devon has been able to help his clients navigate through some of the most challenging, identity shattering periods of their lives. Through his work with The Keep on Pushing Foundation, Devon supports and enhances the education of kids in disadvantaged communities by providing practical solutions to the challenges that are preventing them from getting educated.

Email: devon@devonharris.com

Website:  https://www.devonharris.com/

LinkedIn: https://www.linkedin.com/in/keynotespeakerdevonharris/

Instagram: https://www.instagram.com/officialdevonharris/; 

Goals Made Easy: https://www.devonharris.com/courses/goals-made-easy/

Follow Your Dreams Video: https://youtu.be/MdofVWTXyWU

Creating a Success Mindset Video: https://youtu.be/uVQO04DXqqQ

Keep on Pushing Book: https://www.devonharris.com/store/keep-on-pushing/

Goals Book: https://www.devonharris.com/store/goals-how-to-set-and-achieve-them-by-devon-harris/

Yes I Can Book: https://www.devonharris.com/store/yes-i-can/

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The audience will hear from an accomplished doctor and author who has treated rheumatoid arthritis, lupus, gout, psoriasis, osteoporosis, arthritis and similar diseases since 1993. You can expect Dr. Soloway and his team to work with you to treat your connective tissue disorder.

EPISODE SUMMARY:

This week marks a major milestone...it is the 100th episode of Always FreyDay!  Producing this radio show has felt like having another child, which brings back memories of my daughters dressing up for the 100th day of school in centenarian costumes.

For those without kids, or unfamiliar with this recent practice, the costumes are known as 100-year-old person costumes. The little girls look so cute dressed in floral print dresses paired with comfy cardigan sweaters and spectacles.

While it is obviously better than the alternative, getting older is not easy. Our special guest helps patients treat persistent pain in the hips, knees, back and/or wrists.

We are joined by Dr. Stephen Soloway, Rheumatologist and renown author.  Dr. Soloway's practice, Arthritis & Rheumatology Associates of South Jersey, P.C. offers specialized medical assistance for rheumatic diseases. They treat patients who suffer from osteoporosis, arthritis and musculoskeletal pain. 

Since 1993, Dr. Soloway and his team have been treating individuals suffering from pain in the Vineland and Sicklerville, New Jersey areas. Dr. Soloway will diagnose your symptoms, establish a treatment plan for your needs, as well as give you a peek into the world of medicine via his books, Bad Medicine and Medical Politics.  

Website: https://drsoloway.com/ 

Facebook: http://www.facebook.com/DrSoloway/ 

YouTube: http://www.youtube.com/user/StephenSolowayVideos 

Instagram: http://instagram.com/arthritisrheumatology 

LinkedIn: https://www.linkedin.com/in/stephen-soloway-md-facp-facr-069b2161/ 

Phone: (856) 794-9090

https://www.badmedicinebook.net/ 

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Many successful SMB owners have failed at some point...even if they won't admit it! Some of the most important lessons in life and business can be learned from failures.People stuck in lackluster lives are often held back by unresolved issues around setbacks or failures. Our special guest believes that success in anything comes down to doing the right things, the right ways and that most people guess their way forward, instead of turning their setbacks into success stories.We are joined by Jim Swan, Founder of James Swan Coaching & Consulting. After struggling through a series of catastrophic professional and personal failures, Jim launched a new coaching practice focused on supporting SMB owners and leaders. He coaches creatives and entrepreneurs through recovery from the pain of setbacks and failures and into the light of their best life ever.

Website: https://james-swan.com/

‍LinkedIn: https://www.linkedin.com/in/jrswan/

‍Instagram: https://www.instagram.com/james_swan_coaching/

‍Twitter: https://twitter.com/JamesSwan61

‍Blog: https://james-swan.com/blog/

‍Phone: (310) 628-1453

Complimentary Coaching Session: https://bit.ly/3f3rPUC

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The audience will hear from an attorney with decades of experience helping personal and business clients move beyond today's obstacles with careful guidance. When life changes, they will be there for you!

EPISODE SUMMARY:

No matter what stage of life you are at, having the right attorney to provide counsel can make all the difference. Whether you are starting a family, buying a home, starting a business, ending a business or planning for your dependents if something unforeseen should happen to you, make sure your legal team can handle it.

Our special guest and his colleagues are not only experienced in the areas of Real Estate, Business Services, Family Law, and Estate Planning, he is one of few attorneys who will always greet you with a smile.

We are joined by Joe Asterita, Principal Attorney and Owner of Asterita & Associates, LLC. Joe and his colleagues want to be your lawyers for life. They understand how business planning, family disputes, and real estate transactions can intersect with personal life. Through the good times and the bad, Joe and the team are ready to help your family and your business.

Website: https://www.asteritalaw.com/ 

Facebook: https://www.facebook.com/Asterita.Law.NJ 

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The audience will hear from a local Rabbi for nearly 20 years who not only helps guide people through wisdom, comprehension, and knowledge, he strives to provide an inspiring, inclusive, easy-to-follow, family friendly experience for the community.

EPISODE SUMMARY:

This time of year is when Jewish people celebrate the "High Holy Days" of Rosh Hashanah and Yom Kippur. A celebration of the new year, with a 10-day period of introspection and repentance that arrives at the day of atonement.

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There are a range of ways that Jewish employees of SMBs may observe and celebrate these holidays. Some may request days off in observance, while others may take a half-day off to attend services at synagogue, and others may ask to leave early to attend a holiday meal with friends and family. Observant or not, this is a time to reflect.

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We are joined by Rabbi Levi Wolosow, Adult Education Coordinator and Community Leader at Chabad of Western Monmouth County. Rabbi Levi and the Chabad community go above and beyond to provide a unique High Holiday experience for everyone.

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The word “Chabad” is actually a Hebrew acronym for three intellectual faculties that translate to wisdom, comprehension, and knowledge in Hebrew...you will certainly find all of the above with Rabbi Levi, check it out!

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WHAT WILL THE AUDIENCE LEARN?

Hear from an experienced golf professional who has done every job there is in the world of golf and is using his travels to provide the ideal golf experience to season players and aspiring amateurs. Listeners who mention the Always FreyDay radio show will get 1 free hour of simulator time at the new facility as well!

EPISODE SUMMARY:

There is an amazing new indoor golf facility that can help with improving golf skills, and that is not all. The relaxed and comfortable atmosphere helps the game of networking, special event planning, and corporate training too. We are joined by Tom Brewer, Partner at Back Nine Golf LLC and General Manager of the new Tee2Green Indoor Golf Center in West Long Branch, New Jersey. Tom and his team are dedicated to bringing fun and technology together in a state-of-the-art golf center that features Trackman golf simulators, SAM Putt Laboratory, golf shop, gaming area, lessons, clinics, and club fitting. There are lots of ways to improve your game at Tee2Green, come check it out!

‍https://www.tee2green.com/

The audience will hear from an insurance professional you can count on for comprehensive solutions, tailored to your unique needs. He enjoys bringing a fresh perspective to the world of insurance by asking questions that may not have been asked in a long time, in an effort to provide the right insurance, at the right time, for the right reasons.

EPISODE SUMMARY:

Are you confused about Medicare? Have you tried calling an insurance professional and are still not sure what to do? Does your employer have a broker who helps with medical insurance benefits and not Medicare? 

These types of conversations can be overwhelming for both SMB leaders and employees, especially with the worries that decisions made can have negative repercussions years down the road.

Fortunately, there is a superhero here to help you and he doesn’t wear a thick suit of armor. 

 You can typically find him wearing a golf shirt and a big smile.

We are joined by Toby (not Tony) Stark, Owner of Stark Associates Insurance Agency. While he is not a defense contractor, Toby and his team are on a mission to provide quality insurance and risk management products for clients. They are driven by the needs of each individual and business, along with the desire to offer the best service available. 

Website:  www.stark-associates.com

Facebook: https://www.facebook.com/StarkAssociatesInsurance

Instagram: https://www.instagram.com/starkinsuranceagency/

YouTube:  https://www.youtube.com/user/TheToby022/videos

Twitter:  https://twitter.com/starkinsagency

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EPISODE SUMMARY:

Marketing is the lifeblood of every business that wants to grow, gain and retain customers and build a strong brand. When the marketing strategy can be easily integrated with the sales and operations efforts, that is when many SMBs start to see some magic happen.

Most SMBs need guidance regarding the appropriate marketing strategy to suit their specific set of circumstances.

We are joined by Darren Jamieson, Co-Founder, Marketing & Communications Director at Engage Web. Darren and his team specialize in teaching businesses all the basics needed to prospect, promote and market their offerings, to achieve a competitive advantage on the competition – regardless of company size.

Website: https://www.engageweb.co.uk/

LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 

Twitter: https://twitter.com/EngageWeb

Email: d.jamieson@engageweb.co.uk

Discover Marketing Workshop: https://engageweb.clickfunnels.com/optin1629192890847

Podcast: https://engagingmarketeer.com/

LinkedIn for Podcast: https://www.linkedin.com/in/darrenjamieson/ https://engagingmarketeer.com 

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The audience will hear from a passionate dance professional whose routines explore human relationships, relevant social issues, cultural identity, communication patterns, unique partnering and dynamic movement based on architectural constructs, physicality and empowering imagery.

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EPISODE SUMMARY:

Arts programs are often seen as expendable when it comes to budgeting time. That said, there is a need to see dance and arts programs as essential more than ever in today's world. In addition to teaching dance and all aspects of the dance world - culture, history, business side, advocacy – there can be a great connection with different communities and to offer collaborations that uplift all partners. Our special guest believes that dance offers a way to understand the rest of the world, including the business landscape. We are joined by Adrienne Clancy, Founder & Artistic Director at ClancyWorks Dance Company. The Washington Post has described Adrienne Clancy, Founder, as “wizard of invention” and her choreography as “a tour de force of unpredictable partnering.” Adrienne has dance at the center of all projects, but with the interest to ask and perhaps answer a few other social/philosophical questions. supporting interns and apprentices for performing, teaching and administrative skills. In addition, she utilizes a set structure as a metaphor to delve deeper into the questions behind each routine. Come listen to our dance on the airwaves!

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Tune in for this sensible conversation at TalkRadio.nyc

WHAT WILL THE AUDIENCE LEARN?

The audience will hear from someone who worked with one of the largest technology enabled companies in the world, and how he is using that experience to lead and make holistically impactful decisions for every business opportunity he encounters. Aaron’s creativity and passion for empowering others through efficient use of technology guides his entrepreneurial compass.

EPISODE SUMMARY:

Entrepreneurship is a blanket term related to starting a business and has been defined by folks at the Harvard Business School as “pursuit of opportunity beyond resources controlled.” 

Most entrepreneurs are risk-takers by nature, or at minimum calculated visionaries with a clear plan of action to launch a new product or service to fill a gap in the industry. On a personal level, many entrepreneurs take big risks to leave stable jobs to throw their efforts (and often their own money) into launching a business.

We are joined by Aaron Handwerker, Co-Founder & CEO at Akí Akí. As serial entrepreneurs and future work thinkers, Aaron and his team are on a mission to spread their concept of Community Commerce by empowering local SMBs and patrons to market the availability of goods and services in a more creative, timely way than ever before!

Website:  https://www.akiaki.io/

Instagram:  https://www.instagram.com/akiakiapp/

Twitter:  https://twitter.com/AKiAKiApp

LinkedIn:  https://linkedin.com/company/akiaki

Facebook:  https://www.facebook.com/akiakiapp

Phone: (760) 517-6447

Email: contact@akiaki.io

Artarys Website:  https://www.artarys.com/

Podcast Website:  https://www.theprettyneatpodcast.com/

Website:  https://www.capitalfactory.com/

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

The audience will hear from both an artist and entrepreneur who has survived the life of an NYC starving artist and navigated his way through the world of small business. He created this company to share the lessons learned along that journey. 

EPISODE SUMMARY:

Artists and creatives who run their own SMBs need help, so they can concentrate on their specialties. They need to hire the right professionals, who can help them with their method and metrics, to gain clarity on what really matters for their business.

The dated attitude that “artists are just bad with numbers” is not an excuse anymore. 

 These valued business owners can feel empowered by the knowledge & insights to make critical decisions, by learning to collaborate with other business professionals.

We are joined by Mathew Heggem, Founder & CEO at 10kcreators.com. Mathew is on a mission to help 10,000 creators achieve financial freedom through mentorship, training, and access to critical resources. 

A huge part of this work is about helping these business owners to be self-aware & fully empowered in your financial life as a creator. 10kCreators.com aims to give creative SMBs the insight needed to be self-sufficient and empowered in these conversations. 

Website:  https://www.10kcreators.com/

Instagram:  https://www.instagram.com/10kcreatorsllc/

Twitter:  https://twitter.com/10kcreators

LinkedIn:  https://www.linkedin.com/company/10kcreators-llc

EPISODE QUOTE: “The tortoise wins the race, the energy you get in business is ‘go go’. But what you need is to stop, gain the awareness of what is going on around, and then take one simple action to move yourself forward.” 

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Today, we’re going to hear from an award-winning, high-performance coach, trainer, author, international speaker, biofeedback specialist, and success strategist for go-getters who are ready to be a better version of themselves now. 

EPISODE SUMMARY:

Have you found yourself exhausted from attempting to prove yourself to others and putting everyone first? Do you feel you’ve wasted so much time pursuing a goal only to find it slipping away? Do you agonize about being perfect instead of making progress? Do you procrastinate? Well, change is a choice and change is your choice. It’s helpful to get some guidance on how to stop self-sabotaging, so you can create your ideal body, business, social life, and have the relationship of your dreams. Dr. Chantea researches, writes, speaks, and coaches on health and human peak performance and competes as an NPC figure competitor and Spartan athlete. Chantea's coaching practice includes working with athletes, entrepreneurs, and executives on mental skills in addition to their overall well-being. She’s written numerous articles and publishes the Biohacking the Brain for Success and appears in vlogs.

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EPISODE QUOTE: “Goals don’t wait and life is rough.”

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The audience will hear from a clinical psychologist who not only specializes in the treatment of young adults, he also speaks frequently to large groups of parents and companies about the impact of the digital world on child (human) development and mental health.

EPISODE SUMMARY:

Whether we are looking at our personal, or business lives, we all use smart phones, tablets, and computers to support our daily tasks.

These days, our kids rely on technology for learning and nearly all aspects of their lives. While it might seem to be the new norm, there is an important balance for developing minds and technology. 

We are joined by Dr. Adam Pletter, Clinical Psychologist and Founder of iParent101. Dr. Pletter's practice has a simple goal: to offer clear, concrete strategies designed to support you, the digital parent, navigate modern family life.  

Dr. Pletter helps busy parents learn how to protect and mentor children, by combining basic parental controls with proven behavior modification techniques, to empower evolving digital families. Let iParent101 help you learn how to create those enforceable boundaries!

Website: https://www.iparent101.com/

Email: info@iparent101.com

Phone: (202) 425-3773

Instagram: @iParent101

EPISODE QUOTE: “I talked a lot about “digital immigrant parents” because we didn’t grow up with it. I used that model with our children who are “digital natives”. 

‍Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Chris is a true technology partner who helps SMBs to focus on their business, not on technology problems. He assists clients with all aspects of their IT needs by making sure they are able to stay up, stay running, and stay protected to conduct business.

EPISODE SUMMARY: 

The technology needs and IT support requirements of an SMB are always changing. It is important to find a local IT support expert that can adapt to the unique needs of your company and stay on top of all the day-to-day issues that come up.

We are joined by Chris Parmigiani, President at CMIT Solutions of Monmouth County North. 

 CMIT (Completely Managed Information Technology) Solutions specializes in delivering enterprise-level support worthy of a Fortune 500 company, at a price a small to medium-sized business can appreciate. 

CMIT believes in proactive IT services and preventative computer security with a focus on customer service. Chris and his team go above and beyond the traditional per-hour contractors that only fix your machines when they break. He doesn’t give up until the problem is solved and the client is happy with the results.  

Website: https://cmitsolutions.com/monmouth-county-north/

Phone: (732) 708-4944

Email: cparmigiani@cmitsolutions.com

Facebook: https://www.facebook.com/CMIT-Solutions-of-Monmouth-County-North-100722414915177/

LinkedIn: https://www.linkedin.com/company/65023446/

Twitter: https://twitter.com/cmitsolutions

YouTube: https://www.youtube.com/user/cmitsolutions

EPISODE QUOTE: “I chose to be that guy who goes ‘I want to worry about your IT so that you can focus on your business’ ”. 

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The closer you are to something, the harder it can be to explain it to other people. This is especially true in the SMB world. The impact felt by your audience is not so much about what you say, but how you say it.

When trying to communicate what you do and how you do it, it is important to differentiate yourself from the masses and be memorable.

We are joined by Michael Verret, Principal at Verret & Associates. Mike says the goal of your message is to get your audience to say, “TELL ME MORE!”  

The point of having an “Elevator Pitch” is not to explain what you do in 10 seconds or less. It’s about HOW HIGH up in the elevator someone will ride with you to listen to your message. Come take a ride with us this FreyDay!

https://www.verretandassociates.com/ 

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As a result of the pandemic, many SMB employers and employees had to make the best experience out of a bad situation. Society as a whole has been on a search for comfort and unity, during this time of uncertainty. In the words of Paul McCartney, people had to "take a sad song, and make it better."

Our special guest this week is an author who not only has a passion for music, but whose published works dive deeply into the origins, recording, visual presentation, impact, and eventual influence, of various songs and songwriters. 

We are joined by James Campion, author of the new book "Take a Sad Song - The Emotional Currency of Hey Jude." 

Take a Sad Song is a tribute to how a song can define, inspire, and affect us in ways we do not always fully comprehend, in both our personal and professional lives. James points out the insights of academic experts and professors in the field of musicology, sociology, philosophy, psychology, and history while emphasizing the song's lasting voice in our cultural and musical landscape.

Website: https://www.jamescampion.com/ 

Email: jc@jamescampion.com

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There is a difference of one letter between networking and not working. Most SMBs recognize that they need to do some type of networking to promote their business in today's world. Yet, the topic of networking is one that may come with frustration...

Business networking involves making connections not only potential clients, but also with other individuals who might connect you to someone else who can refer business to you, or simply mention your name in some positive way to specific people they know. 

We are joined by Michael Goldberg, Founder of Knock Out Networking and THE Networking Group. Michael is a phenomenal resource on the topic of networking who can attest to the idea that networking is a WE thing and not a ME thing.  

He helps professionals in the world of networking and referral marketing, by promoting the idea of building long-term relationships that are based on connection, over transaction.

Phone: (732) 961-7878

Email: info@konetworking.com

Website:  https://knockoutnetworking.com/

Facebook:  https://www.facebook.com/KnockOutNetworking

Twitter:  https://twitter.com/MEGoldberg

YouTube:  https://www.youtube.com/channel/UCFIcCcuxD_kk8ZsN9Z_AIJA

LinkedIn:  https://www.linkedin.com/in/megoldberg

Website:  https://www.thenetworkinggroup.org/

Facebook:  https://www.facebook.com/groups/TNG2020

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This week, we are going to hear from someone who wears many hats, but they all come from a place of looking at the "big picture." This master of his craft helps his clients learn new things, while finding ways to innovate and work smarter.

We are joined by Tony Lopes, Managing Partner of Lopes Law LLC. In addition to being a practicing attorney, Tony is a podcast host and producer, as well as an adjunct professor at Temple University's Fox School of Business. He is notorious for pushing past the limits, bringing aspiration and creativity to any project he works on. Tony's primary focus is always on how he can help his clients and students achieve their goals.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Stuff We All Get, or SWAG, is an acronym to describe the promotional products that businesses distribute to help increase the brand of the company. 

Items such as customized t-shirts, hats, water bottles, and pens are among some of the popular products that SMBs will buy to distribute at trade shows and to their clients. In addition, with the rise of certain technology components and e-commerce platforms, many SMBs are also pursuing the idea of setting up their own company stores for promotional items. 

We are joined by Fred Taffer, Founder, and Co-Owner of Tonbo Visual Promotions. Fred and his colleagues are on a mission to provide professional, innovative solutions for print and promotional needs, with a focus on customer service. 

Tonbo clients receive the benefit of a unique perspective, honed from many decades in promotional products, and a competitive advantage in collaborating with an industry leader. 

Website: https://tonbopromo.com/

Email: fred@tonbopromo.com

Phone: (215) 723-0250

LinkedIn: https://www.linkedin.com/in/fredtaffer/

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This week also happens to be International Coaching Week and the theme is “Reimagine the Future.” Even before the pandemic, SMB owners and leaders may have felt some of those same feelings of stress, isolation, and uncertainty that come with being an employer.  

Seeking the help of a great business coach is one of the best ways to get “Back to Basics” and to “Reimagine the Future.”

We are joined by Machen MacDonald, Strategic Business Growth Coach and Founder of ProBrilliance Leadership Institute. Machen is the epitome of a great business coach, who successfully guides trusted advisors and SMB owners to increase clarity, confidence, & capacity to bring their "A" Game to their Hero's Journey.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

New York City is routinely recognized for having some of the most delicious food in the world. That said, according to an article in the New York Post from 2019, NYC can be considered to be one of the ‘least friendly states’ in the country.

Our special guest sets out to show NYC visitors and residents some of the best food spots, while disproving the myth that New Yorkers are “not nice” with each and every tour.  

We are joined by Dante Mercadante, CEO (that’s Chief Eating Officer) of Nice Guy Food Tours. While touring with Nice Guy Dante, you learn about New York City’s rich history while munching on city eats throughout the city streets, stopping to talk about landmarks and eating at the best establishments along the way. 

Dante says, “When you take one of my food tours, I make three guarantees: you will leave full, learn something, and have fun.”

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Success does not come easy, especially if you are an SMB just getting started in the restaurant industry. In addition, if you started your business during the pandemic, it might have made the journey even harder...

Our special guest just celebrated his 1-year anniversary in business and is making patrons smile, during beach season and beyond.

We are joined by TJ Perl, Founder of CheeseSteak Louie's. TJ and the Lou Crew are on a mission to provide an unparalleled cheesesteak experience by the Jersey Shore. Listen in this Friday to get a mouth-watering taste of the action!

https://www.cheesesteaklouies.com/ 

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Many aspiring business owners did not come from an entrepreneurial family. They will look to start their ventures, while employed at six-figure salary corporate jobs.

Our special guest this week is on a mission to empower and equip ambitious solopreneurs to grow their purpose-driven side business without looking back.

We are joined by Vanessa Zamy (aka The Business Defibrillator), Founder, Business Consultant and Strategist at Your Vision's Catalyst. Vanessa works with high-achieving, corporate employees to increase their efficiency, productivity, and profitability so they can reduce overwhelm while growing their profit-producing, purpose-driven business. 

Vanessa helps entrepreneurs develop their ventures without quitting their jobs, families or friends. Her motto is keep it simple, then keep it movin’!

Website: https://www.yourvisionscatalyst.com/

LinkedIn: https://www.linkedin.com/in/zamyvanessa/

YouTube: https://www.youtube.com/channel/UCQeYNAyf6Xlc28ydbKEHgRg

Facebook: https://www.facebook.com/zamyva/

Email: info@yourvisionscatalyst.com

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SMB owners are often curious about how much money they can get if they sell their business. When they get an opinion or even a professional valuation, the response is often, “that’s not enough!” 

Investment bankers, M&A Advisors, and Brokers are solely focused on selling a business whether it’s best for the client or not. Our special guest looks to help business owners sell their business at the value they need.

We are joined by Damon Pistulka, Co-Founder and Managing Director at Exit Your Way®. Damon and his team of elite professionals are experienced in accelerating growth, growing a business, maximizing business value, and ultimately selling businesses under ideal circumstances for the owner. 

Phone: 833-BIZ-EXIT (249-3948)

Email: info@exityourway.us

damonpistulka@exityourway.us

damon@exityourway.com 

Website: https://exityourway.us/ 

Business Facebook: https://www.facebook.com/Exityourway/ 

Business LinkedIn: https://www.linkedin.com/company/exit-your-way/ 

Personal LinkedIn: https://www.linkedin.com/in/damonpistulka/ 

Business Twitter: https://twitter.com/exityourway 

Personal Twitter: https://twitter.com/dpistulka 

YouTube: http://www.youtube.com/c/ExitYourWay 

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There have been some interesting trends observed in the world of commercial real estate, many due to the pandemic. The rise of hybrid work environments, the effects of e-commerce, the explosion of construction costs, and the shuffling of commercial office space by all different size businesses. One thing that has remained consistent is the need for knowledgeable, experienced real estate appraisal and valuation specialists to work with lending institutions, regulators, and businesses who have needs in the space.

We are joined by George Denman, President at The Oxford Group & Oxford Commercial Appraisal Management. George and his team have been committed to the ideas of Expertise, Service, and Independence since opening their doors nearly 30 years ago, and those principles continue to guide the firm to this day. 

Come take a listen as we discuss some of the history and the trends in real estate that have led us to this point.

Website: http://oxfordamc.com/ 

LinkedIn: https://www.linkedin.com/in/george-denman-66898362/ 

Email: george.denman@oxfordappraisal.net

Phone: (973) 970-9333

What is emotional relevance you may ask? In the world of SMBs, it is a powerful tool that will enable you to be remembered the way you choose and impact whoever you are doing business with on the level you desire.

Getting personal is an important part of Emotional Relevance, which may be uncomfortable for some people. However, utilizing Emotional Relevance will also help you learn how to get out of your comfort zone. According to some, that is where life begins!

We are joined by Alon Zaibert, Business Consultant & People Connoisseur at AFZ Consulting LLC. Alon and his team go beyond basic sales tactics to add an emotional layer that will increase overall ROI, closing rates and customer stickiness.  

Website:  https://www.alonzaibert.com/

LinkedIn:  https://www.linkedin.com/in/alonzaibert/

Instagram:  https://www.instagram.com/alon_zaibert/

Email: afz@alonzaibert.com

Phone: (646) 255-0523

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April 1st is traditionally known as April Fool's Day, where jokes and pranks are expected. In recent years, it has also been referred to as 401(k) day. This is a tribute to one of the more popular employer-sponsored retirement plans, available for business owners and their employees. While Mr. T is famous for the catchphrase "I pity the fool," we don't want to pity SMBs that don't have a retirement plan in place yet. The idea is to better help them understand how to best take advantage of this vehicle, especially during a time when many states around the country are passing mandates that require businesses to offer a retirement plan to their employees. 

We are joined by Vinnie Allard, Director of Advisor National Accounts at Human Interest. Vinnie and his colleagues have been huge proponents of making 401(k) retirement planning easy and affordable for SMBs. Human Interest aims to sync business payroll, process contributions, handle the related compliance testing and IRS paperwork on behalf of SMBs. The goal is to take the hassle out of managing your company’s 401(k), and that is no joke!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

It seems like there is a news story every day regarding cyber attacks, or the potential of them happening. SMBs and their employees are becoming increasingly dependent on technology. The possibility for data breaches are becoming less of an “if” and more of a “when.”

A data breach can do more than just damage your computer system - it can also result in fines and legal fees, not to mention cripple your business. SMB leaders should have plans in place for dealing with a cyber attack, and consider if their business needs cyber insurance.

We are joined by John Gover, Risk Manager at Cross Insurance Agency. John regularly interacts with executive leadership of SMBs, provides comprehensive analysis, support in effective cyber risk management, and approaches for maintaining strong relationships with open communication for prospective cyber risk insurance clients.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Have you ever heard the sentiment "an ounce of prevention is worth a pound of cure?" This technology dependent world we live in carries lots of risk for SMBs. It has never been more important for business owners to build a strong security and data protection foundation, upon which their business can grow and prosper.

Our special guest looks to raise the level of 'digital literacy' for business owners by helping them acquire the tools and skills necessary to survive (and thrive) in today's digital business world.

We are joined by Cathy Miron, President & CEO at eSilo. eSilo helps entrepreneurs, franchisees, and SMBs of all types prevent catastrophic data loss that would otherwise cripple daily operations of the business.

Cathy and her team feel that every small business owner deserves to have the peace of mind that comes from knowing their vital information is protected and secure.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Our host, Steven Frey, opens the show with a . Introducing his special guest, Cathy Miron, CEO of cybersecurity firm eSilo, who talks about her path to entrepreneurial success. 

Early in her career, Cathy flew around the world doing audits and assessments on GE business units in various fields (healthcare, banking, energy, etc.), she never really thought she would become an entrepreneur. Then, the skills she learned were broadly intuitive about learning how to be an effective student of the world and think critically. Cathy loved using technology to solve business problems. She wanted to be more on the business-facing side of the work, working directly with the teams she was contracted to support. Eventually, she knew that if she continued the track she was on, with her ethic, she would soon be tapped for her boss’ position, one she wasn’t so keen on. Despite her pacing and accolade, it was no longer fulfilling her desire to make an impact or be happy. Instead, the workable opportunity to start a family, move to South Florida, and purchase a business came in the midst of her indecision. Now, Cathy employs her Fortune 10 business scope in the open marketplace, exposing her audience to maybe a different corporate mentality than they have been used to.

There is such a thing as a business MLS (Multiple Listing Service) that is a list of private businesses in your area that are up for sale (similar to the real estate market). If you have a nest egg or savings and have been looking to invest or purchase, it is a good place to gather information about location, marketability, and logistics. Not starting from scratch and instead refining other’s work is where she felt her calling lay.

Segment 2

It's not just about the tools you're using, have a PEOPLE-first mindset; it's about the people advising you to engineer the best responses that create resilience for your business.

Multiple factors make SMB targets for cyber crime: limited employee awareness, failed training on best practices for cybersecurity, lack of expertise of cybertools, heavily outsourced IT groups, and inability to survive prolonged stretches outside of key systems. 70% of [ransomware] attacks from (2018 data) targeted SMB, the odds of an SMB being attacked in a fiscal year are ⅓. 

Cost of insurance: your business might have commercial general liability insurance thinking that would help mitigate the costs relating to a breach or attack but contracts may include an electronic data EXCLUSION clause– meaning insurance will not cover costs regardless of how data was lost, damaged, or corrupted. If this is a concern, you might purchase 3rd party cyber-liability insurance to supplement. 

Cathy’s company helps business leaders protect their data with simple easy-to-understand concepts, automated tools, and with a foundational focus on their people-processes and devices. Training your business how to do it, and then providing the tools and infrastructure to support it is the way to build a robust security system. Offered are offsite backups, cybersecurity training and awareness, audits and consulting. Often working with IT consultants, the jack-of-all-trades umbrella groups that mediate for their clients, are often stretched thin so often Cathy’s company is called in to partner behind them and manage the security aspects of the services provided or simply receive client referrals.

Segment 3

The most targeted information for ransomware is Healthcare information. On the black market, a stolen social security number is worth about $1 per number, a bank account ~$50, but a health record could be upwards of ~$1000! Misused information is linked to identity theft for insurance fraud purposes. The value of a social media profile is also more than a bank account. 

Design your cybersecurity program with resiliency in mind. Business leaders ought to have the paranoia, or at least the ability, to think like a bad guy, “how do i prioritize the things that are most likely to go wrong with/in my business, and where do i align my budgets/limited resources to address those probabilities?” It is not necessarily about perfection but progress and resiliency.

They say there are only two categories of businesses, the ones who have been hacked and the ones who have been hacked and don’t know it yet. The choice becomes: at what point do I continue doing what I have been doing or allow the risk to my business, or do I make the decisions that will People often don't know where to start or think it is too expensive–cybersec. is usually more affordable than assumed. Cathy finds that reminding a business of the mundane ways they might lose their data (outdated servers, disgruntled employees, poor maintenance, etc.) that usually gets them over the hump into action.

The closer you are to your story, the harder it can be to explain it to other people and potential clients. That said, SMBs do not have to feel the pressure of writing and telling their story on their own.

There are a number of folks who specialize in crafting SMB stories and helping to get the message out to the marketplace, especially via Social Media channels. We are going to hear from a very special one of these individuals this week.

We are joined by Jon Chattman, Founder at Moving Forward Connections. Jon and his team are a content-driven firm in Westchester County, NY, that specializes in social media marketing, management and talent booking.  

Jon believes in being a storyteller first and foremost. What's your SMB story? Jon and his team can help you figure it out and tell it!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Show Notes

‍Segment 1

Today we will hear from someone who represents a content-driven company that specializes on social media marketing management and talent sourcing. Steven introduces Jon Chattman who is an accomplished marketing expert, author and entertainment host with big ideas and results. Steven mentions that Jon is specialized in working with small businesses and local musicians to make sure that their voices are heard and their stories are told. Steven asks him what he does nowadays. Jon mentions that he started as a newspaper reporter and then he moved his way to newspaper editor. He mentions that he is a storyteller and today he is dedicated to social media marketing, management and talent booking in Westchester County, NY. Steven mentions that Jon has written eight different books. One of them is about an anthology of Concert Experience in particular.

Jon keeps the message that he is really here to provide a service to help people gain exposure so wherever they are.

Segment 2

Coming back from the break, Steven comments that the science is behind Jon’s business. Then, Steve asks him ‘how do you do it and how do you go to market?’ as well as what method he uses. Jon answers that since he was young he realized how easy it is to use social media platforms. He thought it was really fun the idea of working with social media in order to create marketing campaigns. First of all, he got in touch with the marketing department of his clients and after getting the background, he identified what kind of storytelling was appropriate to promote his clients. He suggests just choose one social media platform and do it great. Steven asks Jon how he attracts customers. He answers that it is necessary to be totally original, authentic and real. He keeps the idea that it is important to respect people and work on it as well as to say clearly who you are.

Segment 3

In this third segment, Steven tells us that Jon is a passionate storyteller. Steven wants to know his experience in social media since it has been a bit crazy since Covid-19 appeared. Jon mentions that he lost clients and tours were canceled. However, he mentions he still keeps working the same way he used to do before the pandemic. Jon says that he does not care too much about money because he is the owner of his own small business. He keeps the idea of having good people around you instead of being worried about money. Steven agrees with him.

‍Segment 4

In this final segment, Steven and Jon give us the idea of don't taking the high-paying jobs. It is really important to get the right in line with the idea of being product-focused first instead of the people in the process. Before the show finishes, Steven wants to know if Jon got something for him and the audience. Jon answers ‘always be learning’. He mentions that learning is important and for example during covid he taught himself how to video, edit emails, etc.

These days, there are many factors that contribute to the idea of uncertain times for SMBs – the pandemic, war-like conflicts around the world, dependence on technology that can be vulnerable to cyber-attacks are just a few that come to mind. It is nearly impossible to plan for all of the things that could go sideways as a business owner. That said, we have all heard "the show must go on," which is especially true if you have your own organization. 

Our special guest this week is someone who you call proactively to make sure your SMB is in the ideal position to keep conducting business, no matter what happens out there.

We are joined by Mike Wiebe, Risk Management Advisor with Wiebe Associates, LLC. Mike's mission is to assist clients' businesses in as many ways as possible to cope with the “risks of doing business.” Mike and his team help our clients manage their risks while helping to protect and grow their businesses. 

Wiebe Associates, LLC, acts as the business advisor for, business owners, professional service firms, Small Cap and Mid Cap CEOs, Boards of Directors, CFO, and HR Directors who want to control or reduce the cost of Risk Management and Insurance.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Show Notes

‍Segment 1

Steven starts the show by mentioning what SMBs are, just in case people do not know what it means. The definition that he gives to us is that there are small and medium-sized businesses. He adds that for the last 20 years, he has been a consultant for SMBs. The topics that Steven speaks about are always popular themes that are on the minds of SMB leaders. He mentions that today's show is about business continuity during uncertain times these days. There are many factors that can contribute to different risks for small and medium-sized businesses like pandemics, technology, vulnerability to cyber attacks, etc. Steven says that you need to make sure the SMB is in the ideal position to keep conducting business no matter what's happening out there, so The Show Must Go On. He adds that the audience will hear someone who has a huge experience on both, the buyer's and seller's sides of professional client services. He keeps saying that it is important that if you have your own business you should have the right professional people around with the purpose of getting the right products for your company. Steven introduces his special guest; Mike Wiebe, Risk Management Advisor with Wiebe Associates, LLC and asks him about his journey. Mike answers that it started in 1973. After graduating with an engineering degree, he got a job offer from Pratt & Whitney to work on jet engines and then he also worked in an insurance company. Mike tells us he has been working in fire departments with different procedures and he worked for IBM for 13 years. At the end, he mentions that he went to work for several Insurance Brokers as Steven mentioned one ‘Marsh’ and worked on the selling side of some of these services that he had experience as a buyer and finally, he went off on his own risk management consulting firm. Steven says to him that he had this experience working with some really large corporate organizations. Myke says to us that it has been a big jump to manage the change of working for someone to do for himself. He adds it wasn’t entirely voluntary. He mentions that he worked for different corporate companies.

Segment 2

After the break, Steven asks Mike what he does in detail. He answers that concerning businesses we are living in uncertain times because of some factors like pandemic, wars, etc. It is very important to have everything under control to mitigate the probable impact on the way we manage our businesses. Steven agrees with his thoughts. Mike highlights the importance that business owners should be optimistic or they wouldn't be in business for themselves if they were thinking about what could go wrong all the time. Steven states that when things happen, a businessman is not scrambling for an answer so the key is to have the correct plans with the best professionals. Mike adds that we need to be better than our neighbors and respond quicker to any kind of risk. Steven agrees with him. Mike starts talking about the relevance of the CEO's attitude, encouragement and confidence in their decisions for their Organization to maintain their reputation. Steven thinks that the work experience of Mike revolves around acting at different levels of the business. Mikes agrees with him and adds that it is because of the practice in lots of different scenarios.

Segment 3

In this segment, Steven starts talking about the method behind the madness that is Mike's world. He gives us a little taste of some of the madness of the nuclear disaster in Japan and this crazy week of cyberattacks. Mike refers to his personal and professional experience with one of his main clients who was very vulnerable because of the pandemic and the way both of them managed this critical situation. Another example that he mentions was the one of a nonprofessional client (a dentist). Steven keeps the idea of being prepared just in case any risk or crisis occurs. Mike also evidences the experience he has got at the moment of solving the methods that hackers may use.

‍Segment 4

In this last segment, Steven talks about the importance of the reaction and answers to any particular problem. It is important to think about it, analyze it and make decisions to solve it. Mike adds that sometimes it is crucial to get out of the problem and talk about it in an objective perspective.

SMBs have had no shortage of challenges over the last couple of years, not the least of which is attracting and retaining talent.  The labor shortage and the great resignation are buzz words that everyone has heard as of late, but what about the available talent that is currently based overseas?

In 2021, the administration made a number of changes to the U.S. employment-based immigration system that employers may not have on their radar.  Some of those changes are a good step moving forward, but some may present challenges in the human resources space, particularly for SMBs.  

Whether you are a U.S. based employer in search of talent based outside of the country, or you are a prospective employee looking to work and setup residence in the U.S., it behooves you to have the right counsel in your corner.

We are joined by Carol Williams, Principal & Attorney at Williams Immigration.  Carol helps companies hire and retain employees who are non-citizens.  She has worked extensively with companies of all sizes, from start-ups to multinational companies, as well as individuals trying to live and work in the U.S.A. with their families. 

For 20 years her legal practice has concentrated exclusively on matters of immigration and nationality. 

Website:  https://clwimmigration.com/

LinkedIn:  https://www.linkedin.com/in/carolwilliamsesq/

Twitter:  https://twitter.com/usavisaguru

Email:  info@clwimmigration.com

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts talking about the topic of this Friday which is a crucial problem. He mentions that this week we have celebrated President Day: Freedoms and opportunities started on this first day. This week the topic that Steven will talk about is related to Citizenship and Immigration Services. He mentions the importance of attracting talents overseas and like he says maybe someone is not in the radar of the new changes. That’s why whether you are a U.S. based employer or you are a prospective employee looking to work and set up residence in the U.S you need the right counsel. To help you in this process, Steven suggests you look for appropriate information. He introduces his special guest Carol Williams, Principal & Attorney at Williams Immigration. Carol delivers solutions to problems that might arrive to immigrant people. Carol helps companies hire and retain employees who are non-citizens and  She has worked with companies of all sizes. In addition, she can also help you to get green cards, passports, etc to live in the U.S. 

Steven introduces Carol and he says that she has the best perspective on this matter. She starts  talking about her deep experience, starting with criminal law but at the end she realized that she didn’t like it at all. That’s why she decided to go to Mexico and study a random ‘subject’ called Inmigration. Like she says the universe gave her the opportunity to study Inmigration. In that period, she met lots of people and she understood their different problems related to this matter. Steven asks her if this experience was better staying in Mexico instead of coming back to the U.S. She answers that she doubts about it because of the difficulty of the language (Spanish). Steven says to her that she can tell us about how she can work with different people all over the country. She says that the most important thing related to Inmigration is the Congress and the President. 

Segment 2 

After the break, Steven keeps the message that Carol can help and work with different people all over the U.S. Quick perspective by him is that not being an American citizen is very stressed since the pandemic. Steven mentions that you need to know the entire situation to be a legal citizen in the U.S. He states that Carol knows the governmental and federal laws in case it is needed. Steven asks her what she does these days. She answers ‘what's your goal like?, what are you trying to achieve?’. Because there are many different goals and sometimes people can recognize them so that’s why Carol helps people to identify them. She keeps saying that she works together with the client as partners. She mentions that it is important to work together since sometimes cases are long term goals. 

As Carols says, when you are a prospective employee looking to work in the US and want to reside in the country, it is not so easy. Maybe you don't get the goal at first so you need to keep working on that until getting a green card or visa for instance. Her method is to stay with what they need, even if they are not ready and they have to work for the next step. Steven is passionate about this and agrees with her work. 

Apart from this, Steven is curious about how registrants can create an account on the U.S.A. website. She answers that first of all she and her team call back them. The problem is that there are only 85,000 visas per year.  

Segment 3

After the break, Steven introduces his guest again, Carol Williams, Principal & Attorney at Williams Immigration. He mentions that he has never heard of someone in an exciting way related to her work. Steven remarks that every case is different and wants to know different stories. She answers that she loves complex cases because she is able to ‘really dig in with a client, figure out what they once thought they were supposed to say and then really dig in and get information from them which is not on the 40-page form instructions’. Steven mentions there are many cases in which people get the green card through weddings. Sometimes it is just a fact of business. 

Segment 4

In this last segment, Steven and Carol speak about cases in which employers do not give the legal papers to the employee and the first step is to identify who they are since they have to be responsible to hire the right person in their business. Second step is to carry out her tasks. Steven mentions how passionate Carol is with her hard work. He loves the story behind it. He cheers the audience to get in touch with her in case it is needed.

As an employer during the so-called "Talent Shortage" in 2022, SMBs are taking a step back and find out why people are leaving organizations or even the workforce.  Is it the pay? The benefits?  The culture?  Business leaders are looking at different ways to attract and retain quality employees more than ever.

We are joined by Soozy Miller, Founder of Braander, Certified Exective Resume Writer, Certified DISC Consultant and Practitioner.

Soozy has coached hundreds of job seekers worldwide to land their dream job.  Her knowledge around resume writing, hiring software, the hiring lifecycle, and the hiring team ensures a shorter job search that results in more and better job offers.

In addition, Soozy uses assessments like DISC, to help SMB employers create a more engaged, collaborative workforce that can spark meaningful culture improvement in their organizations.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven introduces his guest, Soozy who supports employees and employers. If you're looking for a job, or even concerned about a gap in your experience and resume, Frey says that it may be that your resume and linkedin don’t highlight your value. He says that small and medium sized businesses are looking at why many people are leaving their jobs and industries. Soozy is the founder of BRAANDER, certified executive resume writer, and certified disc consultant and practitioner. She is also a recruiting consultant. Part of her coaching is assessing leadership and soft skills so that executives can be better leaders at their job. BRAANDER trains job seekers to write resumes, cover letters and more. They help job seekers using their experience and leadership skills to build a profile that would be impossible to ignore. For 35 years, Soozy says that she was a marketing writer for companies for newsletter and online content. At one point an agency emailed her asking to write a resume for them. As soon as she started writing them, her clients started getting jobs and more opportunities. Steven and Soozy discussed how things have changed for her since she started helping employees and employers, considering that now there is the great resignation. Soozy says that leaders now need to figure out what employees are looking for and how they can re-engage with them. Both employees and employers are reevaluating where they are now and where they want to be. She also discusses DISC and how engagement affects the relationship with leaders and employees.

Segment 2 

Steven talks about the ideal job and help especially during this time is a struggle for employers and employees. Sometimes, as Soozy also mentioned, if a business or company is new and backed by investors, they might end up hiring people, feeling pressured to have the presence of strong employees. But the problem is that the business might hire those who aren’t a good fit for the job. Soozy and Steven talk about the disc assessment. Disc has become a crucial part of Soozy’s practice. She says the soft and leadership skills are crucial in keeping a job for someone; this includes human and interpersonal communication. They discuss the four styles in disc and how we have a different amount in our own personalities. Disc stands for dominance, influence, conscientiousness, and steadiness. She talks more about its effect on leaders' communication with each other in the workplace and its benefits. Like how employers should know how to communicate to their employees and in their “language”, employees should know how to speak to someone’s unique leadership experience and value that is specific to them. Soozy also talks with Steven about her thoughts on resume writing. She says that for fonts, you shouldn’t use bold or script fonts and says that it’s okay to leave white space. The whole page doesn’t need to be covered or things will be hard to read. As for bullet points, she says that she wouldn’t recommend always using them because your impact statements or accomplishments can get lost. So it’s best to reserve bullet points for your value statements.

Segment 3

Soozy and Steven get into more about different kinds of resume writing. Soozy says that what you feel makes your resume look good to you may not be the same for the person on the other end looking at it. She also mentions a software that companies use to filter out candidates called ATS. Because of this, she says that the content matters much more compared to the design or visual aspect. They also discuss shortages of employees and the great resignation. Soozy says that for the companies and employers, she recommends that they assess employee communication styles as well as what kind of lifestyles they have and find ways to know what benefits they are looking for. For job seekers, she says work with a coach to figure out what their value is. Soozy also gives an example about a client she has worked with who is an executive and how although they wrote a lot of what they did, they had trouble explaining verbally their value and what impact they brought to companies in the past. She also discusses how C-suite positions have changed into being more temporary, bringing someone’s value and expertise to specific projects and other work.

Segment 4

Coming back from the final break, Soozy gives more thoughts about the overall topic of discussion. One thing she mentions is to not have typical resumes, meaning do not use one resume to apply to all positions. This is even if it’s the same role for different companies. This is because you have to make sure you are addressing the job posting and what the company is specifically looking for. The language in each posting is different.  She also says to not write down general assets and instead use the companies’ language. She also says to look at what impact you have had in other companies and demonstrate your value. Soozy says to make sure you are reading job postings from top to bottom. Soozy again mentions the disc assessment that can be used to solve many issues related to people, behavior, and overall communication. Before closing the show, Steven Frey reads us the answers that Soozy gave him about his favorite questions. Soozy’s favorite movie or tv show character is David Rose from Schitt’s Creek. Her favorite tv show is Succession. Soozy is not really into music but she does enjoy classical music and the sweet sounds of Beethoven. If you want to learn more about Soozy’s work, you can visit braander.com. Next week, Steven will be joined by Carol Williams, an immigration attorney. He thanks Soozy for joining him for today’s conversation!

Last week was Groundhog Day, and the movie starring Bill Murray was played multiple times. For those who remember the movie "Groundhog Day," there is a character named Ned Ryerson, who is portrayed as a stereotypical insurance broker.  He's a fast talker, with a personal agenda, phony conversation, pushing insurance that might not be necessary.

Our special guest is the antithesis of this stereotype.  His true passion is to solve problems and create opportunities for others within insurance and fields related to business operations. Through critical thinking and understanding various industries, this guest and his team are able to come up with insurance solutions for lots of different businesses and industries. 

We are joined by Aaron Levine, Founder & CEO at LG Insurance Agency, and host of the ... and Insurance podcast.

Aaron and his team are advocates for protecting one’s self, family, business and future, through the recommendation of insurance and financial products. They provide local expertise for personal, business and various specialty insurance needs. 

LG Insurance Agency prides themselves on having specialists, strategic partners and trusted advisers for various market needs. This way, they can ensure that the client is in the right hands at all times.

Website:  https://www.alevinegroup.com/

Facebook:  https://www.facebook.com/LGinsuranceinc/

Instagram:  https://www.instagram.com/luxurygroupins/

Google Plus:  https://g.page/LuxuryGroupins?share

LinkedIn:  https://www.linkedin.com/company/836861

Pinterest:  https://www.pinterest.com/lginsurancegroup/

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1:

Steven Frey introduces himself to the audience and tells about his working experience as a Small and Medium business Consultant for the last twenty years. Steven now introduces his guest today: Aaron Levine, who is an insurance broker (Financial Products), the founder & CEO at LG Insurance Agency, and the host of the ... "and Insurance podcast". He and his family have created a family business: Wind Mill Restaurants (Gourmet Fast Foods). Steve mentions during Aaron’s introduction that he’s passion is to create opportunities for others within insurance as well as solve problems in fields related to business operations. Aaron tells about his career history since he started spraying cars at his Dad's business. He takes pride in having learnt about honesty and responsibility by working and meeting people in service related businesses. After releasing his own brand in New Jersey (2007), Aaron has been recognized as an Illustrated Member of different Corporations. Before the break, Steve asks him about his journey and Aaron answers that for him it is really important to interact with his family since he was a young boy he loved meeting and working with people as well as he loved learning how to be kind and respectful to others. This is his position nowadays. He tries to be honest because that 's something he feels comfortable with after having grown up. Steve keeps asking him about his professional aspect and Aaron says to him that there are different communities and to take part of these communities ‘makes me happy, it's a great world’. 

Segment 2:

How have businesses changed since the 60s? Steve starts to ask Aaron since he is really interested in knowing Aaron’s method and this answers: by continuing learning after receiving education. Education it’s the most important. He adds that he teaches his team the concept ‘Product Price’ in order to identify the different requirements as well as they talk about the risks, etc and study how to protect the money, the property, etc, in which Aaron and his team take into account the change that new technologies have done. Steve is interested in knowing about Insurance at Aaron’s restaurant chain: Have you tried to contact your clients in case of a catastrophe…(any kind of scenario)? Aaron answers that he is always adapting his business to new changes (Veganes…). Steve says that the influence of the messages insisting on ‘by this, by this’ doesn’t work. Aaron agrees with him and he continues educating and telling them to keep serving people.

Segment 3

After the break, Steve asks Aaron about business management because sometimes the owner's effort can be madness. Steve wants to know a little bit more of Aaron’s ‘...and Insurance Podcast’. He replies to him that this show has been an idea from his marketing team. It is his second experience with podcasts. He mentions that he started working in a podcast in which he shared his own story and journey with other business owners because he considers that they could grow their community up. In 2020, Aaron started with his local show (podcast). He used to book guests and create more and more content with really good reviews at the end. He says that he wants to work with local services to connect people with them. He really likes what he does and he mentions that his show is not on live, but it is all edited. His format normally is a 20 minute show since he likes to consume content in a short time. Steve loves what Aaron does: It is very powerful the interaction with his community. Steve wants to hear some different stories that he does. Aaron says that people have lots of emotions; laugh, cry, etc due to the TV influence. He gives some examples about different types of insurance. Apart from this, there are some examples that he likes to ‘join’ since he has to learn different policies, language etc to make sure that he influences and his clients think that they are in the right place. Steve agrees with him and even though he likes the examples that Aaron tells him. 

Segment 4

In this last segment, Aaron says that he is a big fan of meeting different partners and having the knowledge and education to understand the insurance policies. As Aaron states: ‘My passion is to help others’. He highlights that he doesn't like to have claims but when it happens, he supports them and tries to make everything work properly. He gives some advice to people, just in case they cannot manage a situation and looks for a way to support them. Steve keeps his thoughts about Aaron and what he does.

Did you know that most franchise consultants have never been a franchisor or franchisee- let alone a franchise attorney?  This means that they may not understand the legal issues and perils specific to franchising.

Our special guest knows what you need to be successful in the world of franchising, because she has been in those shoes, on the front lines.  

We are joined by Lori Karpman, CEO of Lori Karpman & Company, based in Montreal.  LKC is an award-winning, full-service franchise consulting firm with over 30 years of real-world experience as a franchisor, franchisee and franchise attorney.

Lori and her team allow clients to spend their time working “ON” their business and not “IN” it.  On average, clients that work with LKC can expect to see an additional 3-5 hours per week on their calendars.

Website:  https://lorikarpman.com/

Facebook:  https://www.facebook.com/ww.coachlori.ca

Twitter:  http://twitter.com/lorikarpman

LinkedIn:  https://www.linkedin.com/in/lorikarpman

Phone:  (514) 481-2722

Email:  lori@lorikarpman.com

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts off the show by introducing his guest Lori Karpman, CEO of Lori Karpman & company. Canada’s Leading expert in franchising and multi unit development, Lori holds an impressive 30 years of experience in both the corporate and non-profit business environments. Going into her background, Lori explains how an interest in TV law dramas as a child inspired her to go on to get a bachelor's degree in commerce and a degree in management information systems. Lori decided to take her experience in business law and co-found a chain of restaurants. Lori works with established brands and new brands looking to franchise, as well as working with individual prospective owners of franchised restaurants

Segment 2 

Coming back from the break, Steven asks Lori to expand on her techniques in helping businesses and business owners looking to franchise. Steven also makes note of the fact that Lori advertises as a KOLBE certified consultant, which Lori goes on to explain is a personal assessment system used to determine an individual’s problem solving methodology, and how their systems of problem solving developed as children. Lori advocates that this system can help teams efficiency by making it easier to understand co-workers/employers specific needs and expectations based on their assessment profile. 

Segment 3

Coming back from the break, Steven asks Lori to talk about some stories from her field of work.. Lori says that people who buy and run a successful franchise are very particular, and that true entrepreneurs are terrible franchisees. She says that good franchisees need to have something to offer, but know how to follow systems given to them. Using an example from her time with zing she makes it clear that the key to franchising is consistency, and that her primary concern is the integrity and success of the franchise as a whole and that the reputation of one bad location diminishes the entire network. The importance of a properly laid out and followed system is crucial to the success of a franchise.

Segment 4

Moving into the final segment of the show, Steven asks Lori what central messages she wants to leave listeners with going into the week. Lori stresses to the listeners the benefits being a franchise owner can have for individuals. She finds franchising is the best way to get into business, as it carries little actual risk to the franchisee who follows the systems they are given. Lori advocates that in the beginning prospective franchisors focus on the availability and consistancy of their products. Stressing the importance of the supplier-franchise relationship, Lori reminds franchisors to collect rebates through their supplier relationships based on franchise purchase volume, as oftentimes royalties are the only source of revenue for the franchisor. Stephen reminds leaders they can find Lori on social media before asking his favorite 3 questions.

When you are looking to take your business venture to the next level, you need the right people in your corner.  Whether a business is looking for capital to grow, technology-enabled platforms to streamline service delivery, advice on the development of new product offerings, or guidance through the complex world of Initial Public Offerings, the right partner can make all of the difference.

Our special guest acts as a 'general contractor' for firm/corporate strategy and development, and supports work across the entire lifecycle of a solution.

We are joined by Marc Irizarry, Founder at MSI Advisor.  MSI strives to deliver uniquely sourced strategic growth ideas and customized solutions, with a focus on the asset and wealth management world.

Marc and his team help businesses from ideation, to planning, to sourcing targets, to capital partners, to integrating and operating businesses as your operating advisory partner.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven introduces his guest, Marc Irizarry, founder of MSI Advisor. . Marc shares his journey and how his career evolved over the past few decades. His career started on Wall Street where he gained experience and networked his way to a sell-side analyst at Goldman Sachs. Marc shares the highlights from his career and how he became an asset to his firm by frequently closing deals with big clients. Marc talks about his techniques and how he tackles the obstacles he faced. Before the break, Steven and Mark spoke on the importance of execution. Steven’s quote for today’s episode; “Vision without execution is just hallucination.”- Thomas Edison 

Segment 2 

Steven mentions a book that made him think of Marc, Made to Stick by Chip and Dan Heath. It breaks down six ways to make your ideas stick. Steven and Marc return to their topic of execution, segwaying into Marc sharing his methods on how to keep up in today’s fast-paced world. Steven makes a point about advisors themselves needing advisors. Marc tells us how to get people to back your ideas and the benefits of having a business plan. Steven and Marc talk about the uprising in entrepreneurship. Marc discusses the role of an MSI advisor and their focus on guiding their clients on their entraprienail journey. Before the break, Steven talks about the essence of leadership and the common qualities of our most notable leaders. 

Segment 3

Steven and make break down the madness in financial advising. Marc shares some stories from the field and his observations on the future of the stock market. He points to the shift in age demographics among consumers as causing an increase in demand for new products. Steven and Marc discuss the madness around the stock market and why business owners should be prepared for cycles in the market. Before the break, they make observations on the transformation or evolution of digital transactions. 

Segment 4

In the last segment, Marc tells Steven about his time working at Goldman Sachs and the research  that he was a part of. Marc says the best flow was on Friday because clients wanted to know information on their competitors and business traction. Having a clear framework and end goal for your business makes for a clear journey. Steven and Marc both share the importance of surrounding yourself around good people. Marc talks about being prepared for obstacles and how to fight through the madness. Marc answers Steven’s favorite three questions that he asked from the beginning of the show. Steven tells the audience how to reach Marc at the end of the segment.

Everyone is starting to get their credit card statements from the holidays, and they are freaking out over how much money they spent on gifts.  At the same time, SMBs who accept credit cards might be complaining because of steadily increasing fees on all of their credit card revenue.

The financial services industry is in the midst of a significant transformation, which has been accelerated by the COVID-19 pandemic.  In light of the key role digitization plays in the financial lives of individuals and SMBs, electronic payments are at the heart of this transformation.

We are joined by my friend, Bryan Ehrlich, Senior Territory Manager at Heartland Payment Systems.  Bryan will give some perspective on the world of Payments, discuss how businesses can streamline their efforts, potentially save money, and gain additional insight from their payment data.

Bryan says, "Payments are supporting the development of digital economies and are driving innovation — all while functioning as a stable backbone for our economies."

LinkedIn:  linkedin.com/in/bryan-ehrlich-2695296

Website:  https://www.globalpayments.com/; https://www.heartland.us/

Email:  bryan.ehrlich@e-hps.com

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven kicks off the show by paying respect to MLK by reading quotes from some of his memorable speeches. Steven introduces his guest Bryan Ehrilich and the topics for today's episode. Bryan Ehrlich is Senior Territory Manager at Heartland Payment Systems. Bryan tells us a little about his journey and how he found his passion for sales while still in his teens. Bryan’s determination and driven personality landed him opportunities that would help him through his career. Before the end of the segment, Steven and Bryan discuss the importance of loyalty and building a strong team in order to see success in your business. 

Segment 2 

Coming back from the break, Steven talks about the significance of genuine client engagements. Understanding who you are working with and how you can serve them will only make your job easier.  Bryan tells us his perspective of the industry and how he markets for Heartland Payment Systems. He talks about how his focus is on partnerships and relationships. Getting to know his clients is bigger than cutting a check. Bryan likes to go beyond the standard representative and truly understand his clients. For Bryan it’s never about the price, though he understands it’s part of the business, it’s miniscule compared to the whole vision. Before the break, Steven and Bryan talk more about loyalty and engaging with clients. Bryan’s goal is to understand how clients take payments and how he can make their life easier. 

Segment 3

Bryan tells Steven some industry stories he’s experienced over the years. Steven talks about closing sales and potential sabotages. From the time you sell a deal you are met with a bunch of blocks in different ways, it could be a person or technology but an obstacle is always there. They talk about Terminals, a device where you can charge your clients electronically. Bryan shares the benefits of using these devices with your small business, but also the possible scams that can come along with it. Bryan talks about staying with Heartland, a company that plays by the book and follows the procedures and rules of the industry.

Segment 4

In the last segment, Bryan talks about the payment industry and it’s push on technology. Expanding the business has only created more opportunities and stronger connections with clients. The best part of the job for Byran is really understanding a client's business and what they have to offer, only then can you provide the proper technology for what they need to do. Bryan shares that he has only excelled this far due to the amount of learning and teaching he has done for himself in merchandise and services. Before the end of the segment Steven reads the answers to his top three questions. 1. What's your favorite character? 2. What’s your favorite movie? 3. What’s your favorite instrument or artist? Steven also lets the audience know how you can find Bryan Ehrlich through linkedin and Bryan’s website.

2022 has arrived! The new year is a time when you hear folks making their resolutions, which often include getting into shape.

Our special guest and his team not only help get people the fitness equipment they are looking for but to help the equipment run like new and look its best all year long.

He is on a mission to always exceed customers’ expectations by providing the WOW Factor in both customer service and expertise in servicing your fitness equipment.

We are joined by Adam Schwalb, Owner at A.E.S. Fitness. Adam and his team strive to fix your fitness equipment right the FIRST time, and to maintain top-quality performance! A.E.S. Fitness works with gyms, residences, condo clubhouses, and office buildings, by fixing and maintaining all of the fitness equipment…speed, efficiency, and expertise is the name of the game.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven welcomes the audience into the New Year. He shares with the audience what Always Freyday is about and how his mission is to be a voice for small and medium business owners. Steve introduces his guest, owner of AES Fitness, Adam Schwalb, a health and wellness professional who specializes in fitness equipment. Adam talks about his background and how he found his passion. Adam worked for Life Fitness for eight years before moving back in with his parents to create AES Fitness in 2011. Before the break, Adam discusses how he diversified his brand and skills and continued to surround himself with like minded individuals who shared his passion. 

Segment 2 

Coming back from the break, Steven and Adam discuss the methods Adam has taken to grow his business. Focused on customer service, he consistently received positive reviews which kept consumers interested.  Adam has a strong team that he managed to create by surrounding himself with talented individuals. Starting from humble beginnings in the basement of a house, Adam shares stories of how he struggled to gain trust from his consumers when he was running his business on craigslist. Today, AES is the top search for fitness equipment. Before the break, Steven and Adam discuss times customers hire third parties to fix equipment which sometimes led to misdiagnosis. They also chatted about the importance of gyms during the pandemic and health benefits of fitness. 

Segment 3

Steve asks Adam to share the horror stories he’s experienced over the years with AES Fitness. Adam relieves the dangerous and complex situations of delivering equipment to high-end homes and corporate businesses. Adam also talks about the difficulties his business has faced during the pandemic and how diversifying his brand saved his income. Before the break, Steve and Adam discuss the procedures taken to maintain safe working conditions for employees at AES Fitness. Adam also mentions the appreciation he has for his father and how he has helped him grow his business throughout the years. 

Segment 4

In the last segment, Adam reitates his opinions on gyms and fitness being essential during the pandemic. Adam also talks about the importance of treating people with kindness and respect and how it only benefits your business. Steve asks Adam about home gyms and how AES Fitness helps families' visions come to life. Before the end of the show, Steve and Adam discuss the varieties of products and services in the fitness industry and how it evolves over time. Steve reads answers to the three questions he asked in the beginning of the show.

In October 2021, the Governor of New York joined a number of other states around the country and signed legislation that requires private sector employers who do not provide a retirement plan to automatically enroll employees in the New York State’s Secure Choice Savings Plan.

By 12/31/2021, if a company has been in existence for longer than 2 years, and has more than 10 employees in the state of New York, yet does not offer an employer-sponsored retirement plan, they have to start offering the state’s mandated retirement program to their employees.

Unlike the resolution to join the gym in 2022, this is not one that SMB owners can ignore. However, they do have options and the time to explore them is now!

This last episode of Always FreyDay for 2021 will be a panel discussion about this very timely, and important topic.

We are joined by a New York business owner (soon to be affected by the mandate), an executive from a premier business bank (based in New York), and a representative from a technology-enabled retirement platform (helping businesses and their advisors with new retirement plans).

The trio and the SMB Guy review the mandate and some available options, as this deadline is coming quickly. SMBs have a choice on how retirement benefits can be designed for their specific set of circumstances. The opportunity exists to roll out a customized retirement plan before it’s time to enroll the company in the state-mandated program.

Tune in, before you have to sign up!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Every business has that one powerful message that makes people say YES! However, it can be difficult for business to get that message across.

We are joined by Michael Liebowitz, CEO of Magnetic Mind Studio. Michael helps SMBs get the right message that attracts more of the right customers. He helps businesses find the meaning, behind the message they want to get out to the world.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest as well as introducing the topic of the episode and how Michael Liebowitz, CEO of Magnetic Mind Studio has been able to help his clients. Steven shares Michaels mission to change the language behind business. Steven brings up the importance of communication and how different strategies can be more effective then others depending on the company. Michael explains his journey to how he got to where he is today. He explains that he got introduced to behavioral psychology twelve years ago. He shares the experiences and jobs he went through to get to the status he is at today. 

Segment 2 

Steven introduces the methods part of the show and asks Michael how he develops the strategies he comes up with. Michael explains the neuroscience behind the methods that he uses to reach people. He continues to explain how the brain is wired and what that looks like in everyday life. Michael relates how the brain works by comparing it to the wild where there is a danger and how an animal sees the predator as a treat instead of what it actually is. He uses this to explain how he comes up with the different kinds of communication to best present a person. He applies this to sales and how this can better direct a sale to its consumer. The two talk about the different mistakes that people in sales make. They discuss the difference of perception and what a visual representation can convey. The two talk about differentiation and how that can feature and benefit them until someone recreates it but when differentiation is put into a belief it is hard to copy that directly. 

Segment 3

Michael explains how connection is more important then promoting what is offered by a company. When a business offers a product it is easy for another company to offer the same product. It can be the company's beliefs that attract customers and differentiate that company from the competition. Steven talks about a crowded market and asks how Michael helps them differentiate themselves from their competitors. He explains that they need to think in the mind of the customer, he explains that customers buy their reflection of themselves in the product or service. Michael talks about how he does not take clients that he knows will not work well with him, he explains that he does not have hectic stories because he surrounds himself with clients who are ready to communicate with him.  

Segment 4

Steven talks about how he sees that when an individual knows so much about something it becomes hard to explain to others. Michael agrees that the deeper you are into a topic the more difficult it becomes to explain to others. He explains that as a messaging expert he had to go to another individual for help to explain his specialty to others because he is too close to it to present it to others in an effective way. Steven talks about articulation towards the individual, and how you can get in your own way when trying to portray your specialty. They talk about how differentiation can help individuals get out of their own way and better explain to a consumer what you are offering. They talk about creating meaningful connections to how your service or product connects to them

Our special guest provides a truly consultative approach not only to the SMBs that they serve, but to other trusted advisor insurance professionals all around the country. We are joined by Tommy Gaffney, Vice President of National Sales at Evolved Benefits.

Tommy and his team at Evolved Benefits feel that each client deserves a custom-tailored insurance program, and they pride themselves on being the most knowledgeable, client-oriented, and solutions-focused agency imaginable. Don't miss it!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven starts the show by recapping his week mentioning Thanksgiving and Hanukkah as many individuals celebrate in their leisurely time. Steven introduces the topic of the show for this week surrounding employee benefits and how they can benefit everyone when implemented correctly. His goal is to create impact for this up and coming Monday for individuals to become more productive. Steven introduces his guest Tommy Gaffney Vice President of National Sales at Evolved Benefits. Tommy talks about his past jobs and how he got into this business. Tommy talks about how benefit plans were becoming more important to him, after he learned how they worked he realized that he and other employees were not getting the benefits they deserved. He decided that he had learned more about the benefits than the individuals that had employed him. He took this opportunity to go deeper into this occupation. He decided to teach others about what they are offering to their employees and how they can better equip them to be supported. Tommy shares that many Americans are without health benefits due to their inability to achieve full time status in their jobs.

Segment 2

Steven asks Tommy about the method behind his madness. Before Tommy can answer Steven brings up health benefits and how that is becoming mandated more. Steven brings up that Tommy is a good example of an individual you want to surround yourself with because he is looking to benefit those who deserve the benefits they are working for. Tommy talks about the process he goes through to help the businesses that he is advising. He says that he needs to know their story to better understand what needs they have to cover. Tommy says he does not lead with “I’m going to save you money” because they are not coming as a consultative approach. Tommy explains that consultative approach is helping advise what will be best for the employees and understands the challenges they are facing. Steven talks about his approach to reverse engineering and explains how its having the end goal in mind and explaining how they can get to that point. Tommy agrees with this statement and dives deeper into how he can get to know them to best advise them into what they are in need of most. Steven talks about how he has seen in his own life the need for inclusive healthcare and how it should be affordable for individuals.

Segment 3

Tommy goes into some stories and experiences that he has gone through in his career. First he talks about the different jobs that are being offered and how the president has introduced thousands of new jobs, Tommy goes into how these jobs are going to be watched to see if the employers are offering minimum coverage. Tommy talks about a client he saw the other day and how it is hard for business owners to offer minimum benefits packages because many of them cannot afford the minimum package for healthcare. Tommy offers to help resolve the problems many business owners face when it comes to healthcare and benefit packages. He suggests for everyone to get their businesses ahead of the game and prepare for this rather then wait till the last minute. Tommy brings up the up and coming cannabis industry and how he has been handling helping them receive benefit plans.

‍Segment 4

Steven asks Tommy for some of his pearls of wisdom for the listeners. Tommy advises that research is extremely important especially when researching a skilled and well versed advisor. Tommy talks about revenue growth and how crucial that is to building a business. Tommy talks about the brokers he works with and they come back to Tommy to go over the different groups they are finding. They find patterns in the businesses that they advise and how the companies and industries are all different but need similar benefits for their employees. Tommy explains that when industries work with him they will have significantly less work to go through as they do the heavy lifting to make their jobs a little easier and less stressful. The two talk about how they have to have the mindset of helping the employees and individuals and that is what the goal is at the end of the day, to best fit the company and the employees that they represent.

A good mentalist teaches folks the value of not what you are saying, but how you are saying it.  SMBs must understand the importance of strong leadership and powerful communication, especially in these times we are living in.  Sometimes, that comes in the form of helping the organization develop an impactful, unifying vision statement.

We are joined by Joe Curcillo, also known as The Mindshark.  Joe is an experienced attorney, who has been devoted to honing communication skills to become an effective trial lawyer explaining complex legal issues to juries.  

Attending law school made Joe analytical and a tad direct, which has made his entertainment business as a magician, then as mentalist and humorist quite interesting.  Joe never sacrifices his sense of humor, even during the most serious of courtroom presentations.  You won't want to miss this!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest Joe Curcillo. Joe shares some of his achievements and how he got into law. He explained that by choosing to be a lawyer he was able to gain so much experience and even meet his wife who is now a judge. Joe talks about how his communication skills have improved significantly because he learned that he had to be able to reach the minds of the jury. He dove deeper into how throughout his career he had to explain all of the case to the jury in a way that they would both understand the truth and see why his clients were in the favorable outcome of the verdict. 

Segment 2

Joe talks about how representation is important, he explains that if an individual is passionate about their work they will be the best representation for that company. Steven and Joe talk about the unified vision where there is a collective idea that the organization and its employees follow. Steven brings up Joe's message that he has posted on his website and relates how it touched Steven as he has chosen to live his life along the two words differentiation and gamification. Joe talks about the process of his books and the meaning behind their creation. 

Segment 3

Steven asks about the madness behind Joe's method and Joe talks about the different experiences that he has gone through throughout his career. Joe talks about the freedom of choice and how that can change lives. Steven talks about how when individuals get too focused on a job they become products of society and that is dehumanizing and it takes away their individuality. Joe agrees and talks about freedom and the power behind choices. 

Segment 4

Steven asks Joe for advice for his listener to have a more productive week. Joe advises listeners to take a moment to write a list of things that they forgot to do this week and then have fun. After the fun, take the list and put it in the calendar and complete all of the tasks. Steven talks about how there are only 24 hours in a day and relates that time management is hard to do as an entrepreneur and an individual in today's society. 

When you partner with a dedicated insurance professional, one who can act as a health advocate on behalf of your organization, your benefits plan can be a powerful strategic tool that can help your company grow.  

We are joined by Talia Adika, Partner and Account Director at TY Health Insurance Brokerage.  Talia and her colleagues pride themselves on helping SMBs and entrepreneurs develop world-class benefit plans, to draw top talent.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by reflecting on the past week and what he is looking forward to in the upland coming week. He talks about sharing space with good people and how that can have a lasting impact on your life. Steven then introduces his guest Talia Adika, Partner and Account Director at TY Health Insurance Brokerage. He gives the history of the company and what Talia does and why it is crucial for her company to be client focused. Steven talks about health insurance and the trust that clients and providers have to have. He goes into that the cheapest option may not be the best, he explains the difference about being smart and being wise.  Steven continues to dive deeper into being a health advocate and how Talia and her company pride themselves in their care towards their clients. 

Segment 2

Steven goes into the method behind insurance and behind Talias wok. Steven talks about women as a part of the work force and how Talia is a prime example of women leaders in the workforce. Talia and her company pride themselves in being flexible with working with all individuals from many different parts of the world. Steven talks about the different plans that companies use for insurance and how they differ from state to state. Steven goes into talking about how generation z is coming into the workforce and the baby boomers are retiring. He goes into different circumstances where companies offer different benefits and different retirement options and how an individual has to stay healthy to reap all these benefits. 

Segment 3

After some internet struggles Talia joins the show to talk about the madness behind her methods. Steven shares that this is not the first time the internet has failed him so the two carry on with what they have. Talia talks about her book and how being a female entrepreneur came from her mom. She talks about her mom who was an entrepreneur when women in that field were not common.nShe acknowledges that women in this field are still facing struggles for her mom it was unheard of being a woman entrepreneur, Talia says that she has taken her mothers mistakes to grow more efficiently. 

Segment 4

Steven asks Talia to share her pears of wisdom to help the viewers have a more productive week. Talia shares that she faces a lot of individuals that say they wish they could do certain jobs, she encourages them to seek those opportunities. She continues to explain that failure is a part of life and after failing the experiences you pick up form that are worth so much more for individuals growth in the long run. Talia talks about benefit packages and what individuals get when they are hired and what is truly worth in the corporate world. Steven talks about how health insurance is important to everyone and that everyone needs it to be healthy to be able to work. The two share that advocady is most important and to talk about health insurance is important for all individuals.

Our special guest and his team help SMBs define their competition, target audience, and discover what is working in your online industry, then design or update your website accordingly. They bring your brand to life, turn your ideas into reality, and then support the ongoing efforts to bring the message to market, in a way that is built specifically for your business.

We are joined by Wil Rivera, Owner of WJ Media Group, Scarlet Reserve and the new Scarlet Reserve Room. Wil is not only a trusted advisor to SMBs in the world of Digital Marketing, he is also a retail business owner who leverages his experience with WJ Media Group to execute successful campaigns for Scarlet Reserve, and the new Scarlet Reserve Room.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest Wil Rivera Owner of WJ Media Group, Scarlet Reserve and the new Scarlet Reserve Room. He explains what a SMB is and how this can be seen in marketing of cigars and CBD. Steven gives a little background to Wil and his company and what it is that Will does best. Will brings up how he got started and what he has learned from his start. He explains how he has gone from gorilla marketing on the streets to using different platforms to get advertising out. Wil shares how he handles clients and what his company does for them with the different techniques he has learned over the years. Wil shares how he went from the advertising businesses to owning his own physical business, he explains with COVID he had a rough start but the marketing picked up as time went by. 

Segment 2

Steven asks Wil what the method behind his madness is. He asks what his daily routine is as an entrepreneur that owns different businesses. Steven shares that he has many hats to wear but explains that he does not wear them at the same time like Wil does. Wil shares that it is his passion to help small businesses get bigger. He explains the process he goes through with his clients to find out what they want and how they can make it possible to grow their business and market what they do best. Wil goes through his strategy, designing and development that helps the businesses figure out the best way to reach their audience best. He shares that over the past few years he has had to change how he advertises  to better reach customers. Wil reminds listeners that every shoe does not fit all different companies and needs different strategies. Steven asks about what creative strategies Wil has implemented over CBD, Wil talks about how he shows the process behind the scenes that will attract viewers and customers. 

Segment 3

Steven brings up how marketing without data will be hard to advertise, and asks Wil the madness behind methods. Wil shares some of his past work that has taught him the ins and outs of marketing and understanding the techniques and rules that come with the business. Wil talks about how he learned that he can only lead his customers to the water and that he cannot make them drink it. He continues to explain that he had to learn to restrain his passion about his techniques because they have to decide their marketing technique. Wil promotes that his only goal is to bring more business to companies to help them grow. The conversation shifts to experiences Wil has gone through over the years that has helped him and businesses grow and better his marketing strategies and understanding. 

Segment 4

Steven asks Wil to share his wisdom with the viewers. Wil stresses having more content to show people what your passion is. He promotes getting into digital marketing and looking into Facebook's previous ads to get a better understanding of some inspiration for your own business. Wil explains that it may be trial and era but to start small and build up to promoting and if a business needs help Wil and his company are there to help out. Steven explains that even getting in contact with marketing agencies to help kick start ideas and inspiration can be crucially helpful for the beginning of companies starting to grow. Steven then asks his favorite three questions for guests to get to know Wil a little better.

While some deadlines were pushed back to give accountants additional time to deal with the situation, they have had to deal with their own shortages of staff, adjusting to remote work situations, better leveraging technology, while adapting to new tax and regulatory changes.

We are joined by Albert J. Campo, President of AJC Accounting Services. AJ and his team help business clients solve problems they may encounter, in the most effective and efficient manner possible. They provide technical expertise, insight, and service of the highest quality relating to accounting and auditing matters, while keeping current with all of the changes that have been thrown into the mix these last few years. Take a listen!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the episode off by introducing himself, as well as giving updates on previous guests on the show. He then introduces the topic of today’s episode, tax season and the ever changing conditions due to the Covid-19 pandemic, as well as the guest for today’s episode Albert J. Campo, the president of AJC Accounting Services, with a short biography. Albert gives an account on his founders journey, explaining how he started as an entry level financial analyst after getting his undergrad, and moved around from different aspects of the finance world in New York. After the 2008 recession hit, he went back to school to get his masters degree, with a focus in accounting. After he got his masters he went between a couple of firms, finding a great unique experience in a small firm that handled large firm work. Following that he created his own business, where he is today, enjoying what he does. Steven asks how Albert goes about asking their clients about themselves and their  information for the best quality work they can do for them, as many of Albert’s clients have said “my other accountant never told me about that”. The two discuss how this level of professionalism of being a risk advisor should be an industry practice across all industries. 

Segment 2

Steven discusses the belief of the client first, and the importance of helping the client understand what happens when they go through their finances with their accountant. As earlier in the show, Albert discussed how many clients treat this industry as a commodity, as something that they have to do, not something that could help them. Albert goes in depth on the AJC story, explaining how in depth and thorough their work is. He explains that he tells his staff that they have to understand the “why” behind all the different aspects of taxes, that it's a puzzle that they have to complete correctly. Albert also goes in depth about all the new tax laws, as well as the CARES Act, and how he made sure that he was very well versed in the act, as he correctly predicted that many clients would be asking questions about it. He put all he knew and understood about the CARES Act out on social media for the general public to get an understanding about it. The two discuss how all SMBs need but not always know how to ask for consulting services, which is exactly what these accountants and tax planning services are able to help with. Albert explains the nuances that differentiate between different clients needs, and how they present the product of the returns and proposals to the clients need to be based around these nuances. The two also discuss exactly the process that Albert went through with his clients after the CARES Act came out, as well as how they work with new clients.

Segment 3

Steven and Albert discuss how AJC accounting is not for everyone, as several people only want their accountant to plug numbers in, which is not what AJC does as they specialize in creating detailed and in depth proposals and the like. Albert explains that there are a lot of really bad accountants out there, who create really bad returns for their clients, which is unacceptable. He also explains how online programs like Turbotax appear to be easy, when in reality it's not as they are being short handed by these programs. The two discuss how important it is to educate clients about taxes, as clients don’t know what they don’t know. Steven explains how many people think that the tax industry is commoditized enough that they don’t need an accountant, when in reality they do, and while many SMBs understand that they need someone to help with tax preparation, not everyone does, even though it's an incredibly important aspect of running a SMB. The two also discuss the importance of doing research on a CPA before you decide on one, as Albert explains it's very easy to get into the industry, as anyone can register with the IRS to do tax returns, even without proper training or education. Steven and Albert discussed when Albert was interviewed by Forbes in the past year, specifically about labor shortages and unemployment during the past year. 

Segment 4

After a few technical difficulties, Albert and Steven discuss what aspects of the tax preparation process Albert advises people to research and to ask their CPA if they already have them. Albert lets everyone know how to reach him.

This is what sets our special guest and his team and makes them rehabilitation choice for doctors and patients alike.

We are joined by Tom Carroll, Director of Marketing & Business Development with ProCare Rehabilitation LLC. Tom and colleagues abide by the philosophy of treating not just the pain, but the dysfunction that causes the pain. They also look to teach patients the skills they need to manage their pain and limitations. At ProCare, the goal is to return the patient to their normal daily activities at work, at home and at play as quickly as possible, fully functional and pain-free.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest Tom Corroll, Director of Marketing and Business Development for ProCare Rehabilitation. Steven encourages his listeners to tune in and truly focus to better understand how to get where they want to go. Steven gives a little background of Toms experience and achievements that helped him get to where he is today. Tom talks about how getting hands on practice encouraged him to pursue what he thought was his dream job. He explains his process and how his sports background influenced him to turn towards sports related work. 

Segment 2

Tom shares what he truly does and the method behind his madness. He dives deeper into the community and how that support is emphasized at their office. Tom shares it's up to him to attract patients, he gives examples of how he sees injuries almost every day especially during his shared softball games with Steven. Steven shares that when he partakes in sports and gets hurt he wants to get back to his 100% as fast as possible and that is what encourages individuals to reach out to ProCare Rehabilitation. The two talk about different methods and techniques that ProCare Rehabilitation can provide and how it can elevate and heal individuals with present or past injuries. 

Segment 3

Tom shares how his company had to adapt for the pandemic, he shares that he had seen how zoom calls were used to get through telehealth. Steven shares that if someone owns a small and medium size business they have to be ready to adapt to keep afloat and keep profitable. Tom asks Steven how he has seen a difference in ProCare Rehabilitation compared to other physical therapy companies. Steven shares that he enjoys the simplicity whereas ProCare Rehabilitation is just a rehabilitation center, he likes that it is streamlined compared to other companies that incorporate nutrition and chiropractic. 

Segment 4

Steven asks Tom to share his words of wisdom for the listeners to take away to have a more productive week. Tom talks about finding the key to success, and how working hard has to be complimented by treating others with respect to create a community that will support and take part in the growth of the company or individual. Steven asks his favorite three questions that hel the listeners get to know Tom a little more personally.

In light of the overwhelming presence of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with their ideal customers. However, there is a content overload on social media, and the competition is very high. 

In order to stand out, you need to have a clear social media marketing strategy. Staying updated on the latest social media trends can help fuel your strategy.

Joining us this week is Adam Cohen, Idea Generator and Founder of Top Shelf Advertising. Come and take a listen as Adam updates us on some of the changes and trends in Social Media marketing & advertising for 2021 and beyond.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven kicks the show off by giving a little summary of networking events he participated in this past week. He then introduced his special guest Adam Cohen, Founder of Top Shelf Advertising. Steven gives a small summary of what Top Shelf Advertising promotes. Steve talks about the company's values based on the logo and what the company wants to represent. Adam shares his story of how he was able to become a business owner.Adam explains how social media is important for companies and how Top Shelf Advertising helps them build their presence.

Segment 2

Because Adam is a return guest from last year Steven asks what has he seen change in the social media advertisement. Adam explains how videos and person created content has been seen to attract more attention. Steven talks about the importance of transparency and trust from clients and even the consumer. The two talk about how videos are becoming a must for products and advertising companies. Adam brings up engagement and how videos give more opportunities for audience engagement. He continue=es to share the method behind his madness and the goals of the company when working with businesses.

Segment 3

Adam talks about his experience and the changes he has had to make over the past year. Adam talks about conversions and ecommerce becoming more relevant and beneficial for companies to understand. Steven emphasizes engagement and how the information is crucial for companies to take part in a lot of outreach. Steven brings up technological issues and print advertising. Adam shares he understands the technology can be finicky sometimes when discrepancies happen. He shares that strong customer service is crucial in growing businesses. Steven brings up livestreaming and how he has seen a growth in the use of different livestream platforms.

‍Segment 4

Steven brings together many points that the two have gone over this episode in comparison to the last one they recorded last year. Adam shares that if individuals are trying to grow a business they should invest in a video platform and video content. He encourages people to begin creating video content that will draw people into their products and services.

We are joined by Jason Peist, owner of Jason Peist Architect. As a Mom & Pop Design shop, Jason and his wife Donna, pride themselves on a creative approach to design issues, by offering a multitude of solutions that are custom-tailored to the desired needs. The firm specializes in commercial, residential, and public spaces throughout NJ and NY.

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Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven starts the show by introducing his guest Jason Peist owner of Jason Peist Architect. Steven gives the listeners a little background on Jason and his company. Jason shares how he got to where he is today. He brings up how he was brought up and the struggles he has had to overcome. Jason also talks about what things have gotten him through the struggles has has faced. He continues to let the views in on his everyday life by talking about his hobbies and his hometown. Jason describes how working in a small town has been a good thing for him. Steven and Jason talk about how working with family can be both a positive and negative based on attitude and experience.

Segment 2

Jason defines what an architect is and what they do for their clients. He goes through the thought process that he needs to, to ensure that he has a good bond and trust with his clients. Steven gives an example of what a customer may think while going through this process and the two talk about how to project manage. Jason brings up the difficulty in getting materials right now and how prices have shot up due to covid. He gives examples of how he has managed and helped others get their projects done over time instead of getting everything done at once. Jason shares how he manages clients' dream renovations and helps them reevaluate their space and help them find a culpable solution.

Segment 3

Steven and Jason go through the different processes that happen as he visits homes and begins to plan. Jason shares some stories about different projects that he has experienced as his business has grown. Jason talks about hurricane Sandy and the projects that he had worked on in that period of time. Jason shares some of his most memorable projects with Steven, the two go over some major projects that have brought Jason to where he is today. Steven talks about how HGTV has created issues for Jason and his team, may have the idea that HGTV is the same as what Jason does and it is not true. Jason always hopes for a client with an open mind, he shares that he has seen many divorces throughout projects and struggles with individuals who have massive wants. Jason reminds his clients of what is possible with budget in mind.

‍Segment 4

Jason brings up balance and how they work with many other people to work with clients' dreams as well. Steven and Jason talk about how it is important to be dedicated to yourself just as much as you are to your client. Jason shares how stress has affected his life and how he had to turn his life around and focus on his health. He shares his fitness journey and how he has changed not only his eating habits but his lifestyle to better his quality of life. Steven wraps the show up by asking his favorite questions that let the listeners get to know Jason a little better.

The idea is to ensure the orderly distribution of your estate and minimize the hardship on your loved ones. You don’t want to wait to put your estate plan together until an unexpected life event makes it a necessity. In addition, the sooner you start, the less expensive the process will be, and the more clearly you can plan for any contingencies.

We are joined by Kimberlie Fiero, Estate & Elder Law Attorney with the Timothy Rice Estate and Elder Law firm. In most instances, estate planning isn’t something you want to do on your own. You want experienced and knowledgeable attorneys to help you protect your rights and achieve your objectives.

Don’t fail to plan, or it’ll be like planning to fail...get in touch with Kim and Tim!

 Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show off by sharing a few milestones that have come up in his life. He shares some knowledge that he has learned from these and explains how they have impacted him. Steven turns to his guest and introduces Kimberlie Fiero, Estate & Elder Law Attorney with the Timothy Rice Estate and Elder Law firm. He gives a background on the law firms and how they protect their clients through different techniques and methods. Kim talks about her career and how she decided later in life that she would make her profession in law. She explains her job history and the different law firms that she has worked for. Kim talks about how she enjoys working with different people as she not only learns from them but shares her own knowledge with them as well. Steven and Kim talk about making hard decisions when being a small and medium business owner and how the effects not only the business but the individual as well. 

Segment 2

Kim and Steven talk about methods behind the madness of building a business. Kim talks about how important it is to listen to the client and learn about them. She explains that there are so many different layers to a person, she prides herself and her firm in their listening skills to better their clients experience. Kim shares meeting expectations and managing documents in a productive manner. Steven dives deeper into managing documents and how important it is to individuals and if it is not he encourages individuals to get involved in the process. 

Segment 3

Steven asks about the madness that Kim faces on the job and what she does to combat those situations. Kim shares a couple stories that she has come across on the job. She talks about calls that she gets and situations that shes often put in that are scary for the clients and uncomfortable for her and her partner at the firm. Kim explains that all she does is for the client and to make sure that they understand all this is being explained and all that is happening around them. She talks about trust and how important it is in getting the client to their goals. 

Kim talks about clients being unethical and what she does when that situation occurs.

Segment 4

Steven asks for Kims advice for the viewers for a more insightful work week. Steven explains that Kim has already given a ton of information and advice on doing what needs to be done right away, and not to push things off. Kim talks about making people comfortable and building trust as it is crucial in her profession. She shares that her and her partner at the firm have be adaptive in meeting with clients over zoom, or in the office, or at their homes. Kim explains that getting your future estate plans will make it easer for your family in the future and she shares that they will help each step of the way to make sure you have a plan and feel comfortable with that plan. Kim offers a ten percent discount to listeners who still need to plan where their estate will go. Steven wraps the show by asking his favorite three questions that let the audience get to know Kim a little better.

Our special guest and his colleagues show business leaders how to masterfully articulate themselves with integrity, create the deepest level of emotional rapport and leave the other person with the greatest gift you could ever give: the feeling of truly being seen and heard by you. A true connection!

We are joined by David Rush, Leader of Corporate Business Development at Unblinded. David and his team believe when people say “YES,” their transformation begins, and that people are better with you than without you. They help clients understand that anything and everything on the table is there to get to a place of "YES."

Businesses scale when they have the ability to serve with integrity. The power to move a prospect from “HELLO” to “YES” is a process of revealing not only credibility, but the integrity of our influence.

 Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest David Rush, Leader of Corporate Business Development at Unblinded. Steven gives David's background and previous experience and education. He also explains where David works and what their goal is as a company. David talks about how he got into the financial business. David shares that he struggled with putting himself out there, he expressed his struggle to communicate and participate in meetings and at work. He does advise that change is possible where now he works as a consulting role. 

Segment 2

Steven gives his take on when people are valuing similar points and what it looks like for his company and how it can provide a foundation. He further explains that it has to do with integrity and it's crucial to be true to who you are when building relationships. David talks about the company's desire to find people who want to work together and form a relationship to have leverage. Steven chimes in talking about how the best product that can be offered is something that people can take with them throughout their lives. David shares what his company's goal is to encourage and provide service to their clients. The two talk about how they want to change the world by sharing experience and sharing how they have changed their lives. 

Segment 3

David talks about clients and how important it is to get to know them. He also shares how finding a shared experience is important in engaging people into listening and building relationships. David shares one of his super connectors and how their relationship helped build other relationships, by showing that they could co-create an event. David talks about striving for more and different tactics of achieving those goals. He even shares in a real life example how Steven is providing value to himself by having him on the show. Steven shares how every guest he hosts truly shares personal experience that adds and leads to a business perspective which adds to the value of his show. 

Segment 4

Steven brings up the Unblinded website and how the terms that he read about truly brought him in. Davis shares his insight for a more impactful Monday, he shares that the biggest gift you can give someone is the gift of being seen, heard, and understood. He shares how being able to achieve this will elevate your communication skills and relationship. David reminds listeners that when we talk a lot of time we are focused on what we are saying and by acknowledging your ego you can stop and truly listen to the person.

When you experience losses for these reasons, you need professionals you can trust and partner with for your restoration and rebuilding needs.  

This can be tough to find, especially because professionals in this space tend to be overwhelmingly busy after natural disasters…but look no further!

We are joined by Rob Tsimura, Owner of Resto-Rebuild.  Rob and his team offer an end-to-end client experience that includes seamless communication, budgeting, staffing, on-site organization, and solid, quality work.

In addition, Resto-Rebuild works with architects and designers to produce beautiful, functional structures.  Rob will be spending some time with us, on-site at a recent commercial loss.  Check it out!

 Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest Rob Tsimura, Owner of Resto-Rebuild. Steven explains what Rob does and what his company provides. He continues to talk about Rob's background and previous experience that qualifies him in his industry. Rob shares his story and how he got to where he is today, and how he used his passion to start his own business. The two talk about the most recent natural disasters and how Rob's company reacts to helping clients. Rob shares that most of his work happens when emergencies take place, he admits that it's overwhelming at first but then takes a step back and looks at his clients perspective and has to understand what they are going through. 

Segment 2

Steven asks about their time sensitivity and how when disaster strikes people run to fix what has been damaged right away. The two talk about responsibility and direction in how Rob and his company go about taking on a project. Rob explains the methods his company uses and what drew him to be the owner of a company. He continues to share how he wants everything under his power to be done the right way and in a timely manner. Steven shares his business knowledge on the construction industry. Rob gives a brief background on his education and how he was able to get into this field of work. 

Segment 3

Rob talks about how he handles project management when a natural disaster happens. He speaks on hiring and the qualifications that his employees must have to properly help those affected by disaster. He explains that because scheduling is almost nonexistent for many companies Rob shares how the projects can be a little difficult to manage this is another reason he says is why he got into this industry. He wants to save people the heartache and pain that others go through when a company does not provide them with sufficient care. The two talks about the recent flooding that happened and how Rob and his team had to prepare and conduct multiple construction projects. Rob specifies safety that they had to face with surge protectors and electricity when dealing with the flood. Rob shares that not only is safety their number one concern but he further explains that they help with the insurance process. 

Segment 4

Rob gives his insight for a more productive work week, he tells the listeners to find what they are passionate about and pursue that as a profession. He also tells from experience that once you find that passion it will bring clarity to life and direction. He advises to stay truthful and honest as when dealing with clients you want to gain trust by putting all the cards on the table. He shares that most people think that they are just trying to get another job out of the project but Rob ensures his clients that he will treat every home and every project as if he were working on a family member's home. Steven wraps up the show by asking his three favorite questions to let the audience get to know Rob a little more.

Sometimes bookkeepers do not ask these questions, they just carry out the operational tasks... Our special guest and her team not only ask these deeper questions, they help clients realize more profitability, more sustainability, and additional clarity on where their money is going.

We are joined by Ean Price Murphy, Founder at Moxie Bookkeeping & Coaching Inc. Ean and her team know how SMBs work. Moxie teaches successful entrepreneurs a dead-simple cash management system that works with their natural habits, so they don't have to learn accounting to become permanently profitable.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven Frey starts the show by wrapping up what his summer consisted of. He then introduces his guest Ean Price Murphy the Founder at Moxie Bookkeeping & Coaching Inc. Steven gives some background to Moxie Bookkeeping & Coaching Inc and what they stand for as a company. Ean shares that she was not born for this profession, she worked different jobs growing up and after figuring out that she did not want to teach she explored other options. Ean explains her journey through learning about debt and bankruptcy and learning how to live sustainably.  

Segment 2

Ean explains that her goal is to help individuals to be more comfortable talking about money and profit. She explains what profit for a business entails, she goes into detail about how important each factor is for business owners and individuals. Steven brings up how techniques are advancing and how Ean and her company keep data updated in real time. They talk about the use of spreadsheets and excel and other platforms that companies use and Ean explains how her technique is innovative in a way. Steven and Ean talk about alternative options and how Ean and her company will not go back to old techniques, they want to advance a company's financial overlook and data entry. 

Segment 3

Steven asked about affiliates that are tied to Moxie Bookkeeping & Coaching Inc, and Ean shares all of the programs they use and are associated with. Ean shares what qualifications that clients have to go through to be registered and helped by Moxie Bookkeeping & Coaching Inc. Ean shares how staying virtual has helped reach more clients and cut unnecessary costs out of the commute and other expenses that individuals face during a work day. Ean shares some stories of clients she has struggled with to bring into the new age of data entry systems. 

Segment 4

 Ean shares her words of wisdom for listeners to have a more successful week. She shares that growth is possible through strategic techniques and encourages those who want to advance their data entry and financial management to seek help and get into the habit of keeping live data. She extends her company and encourages those who want a better experience in updating systems to reach out to her and Moxie Bookkeeping & Coaching Inc.

When asked this question, many folks will give answers around getting healthier, going to the gym, eating better foods, etc. However, there are precious few that actually follow through on the idea.

Our special guest is one you can partner with to get you there. He and his colleagues have an extensive background in the field of strength and conditioning. We are joined by Jim Goetz, Chief of Human Performance at Functionised Integrative Therapeutics.

Jim has coached a variety of athletes ranging from high school students, NCAA Division I football, NFL, MLB, MLS, USA Gymnastics, Olympic Athletes, NCAA Women’s basketball, professional boxing, NPC women’s figure, as well as some radio show hosts. Jim says, “By living as a champion in all aspects of life, one may win this title as opposed to haphazardly chasing down this idea.

In order to accomplish this, we must give 110% in all we do - No excuses, no exceptions. While being a champion in all aspects of life is not easy and it is far easier to complete tasks the wrong way; it's best to do things the right way as these habits breed success.”

Don't miss this episode, or Jim might take it out on your SMB Guy's next training session in his FIT Lab!

 Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

This week on Always FreyDay Steven Frey is joined by Jim Goetz, Chief of Human Performance at Functionised Integrative Therapeutics. Steven starts the show with a prompt for the viewers that helps integrate a proper introduction to Jim and his company. Steven gives a little profile of Jim and what he and his company do for their clients. Jim shares his journey through school and work and how he was able to get to the position he holds today. 

Segment 2

Steven and Jim discuss Jim’s books that he has published. Jim shares his mentality and how it not only affected the book but how it has affected its readers. Jim shares how his job is evidence based and how everything is based on science. The two reminisce on the movie SuperSize Me, and Jim’s experience with his own project similar to the movies. Jim shares how he altered the project and created a new perspective on the project. Jim explains why people fail when they are attempting change, and how they can fully commit to a method of health. 

Segment 3

Jim shares his passion for the work he does, and how when he or a client has a weakness they work on it. Jim shares examples of weaknesses and how when you go to a competition everyone's weaknesses can be seen. The two talk about how biohacking the mindset behind the idea of doing activities that Jim teaches. Steven asks about Jim's podcast and what his goal is with producing on that form of media. Jim shares some topics and ideas that he and guests talk about and his plans for the future of the podcast. 

Segment 4

Jim shares wisdom that he has learned throughout working, and encourages listeners to explore themselves. He gives the advice to write down your weaknesses and make a plan to strengthen them. Steven shares that he sees how Jims company has strengthened people and made them improve on what they work on. Steven admores Jims evidence based work and the positives that Jim has done.

No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs.  There has also been an unprecedented surge in online shopping, and the need for certain freight logistics to fulfill the many orders.

Some businesses will not survive and some changes in customer behavior will not revert to the way they were in the past.  Surviving, and eventually thriving, in the Post-COVID era means acknowledging and accepting that the impact of COVID on our communities and culture will affect traditional Main Street strategies for years to come.

The last year of pandemic life has made customers more tech-savvy than ever, raising their digital expectations.  Main Street websites must offer the positive user experience today’s consumer expects.  They must be digital gateways and storefronts designed and managed with the same care as physical locations. 

We are joined by Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member.  Charlie and her team believe that a web presence strategy that focuses on a sense of exploration and belonging will never cease to be relevant. 

If your SMB is looking for help converting Main Street & More Web Traffic Into Foot Traffic, you need to tune in and listen to CHARLIE!

 Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show

Off by introducing his guest Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Steven talks about how the pandemic has effected online shopping raising their online presence and knowledge. Charlie shares how she got to the job she has now and how she got to this point in life. 

Segment 2

Charlie talks about how e-commerce is the now and the future so she encourages her clients to broaden their exposure. She looks at not what they sell but how they sell it. Charlie talks about core details that add to the experience of collective web experience.  

Segment 3

Charlie talks about setting expectations and creating a reality of going digital. Keeping in mind that the website is an extension of not only the store but an extension of the people who work there. 

Segment 4

Steven wraps up the show with Charlie by redefining that individuals have different jobs and different options of creating their image online that will best represent them. Steven also asks his favorite questions and Charlie shares her advice for listeners to have a more productive work week. 

Instead, the corporate agreements and business dealings are increasingly complex and nuanced. 

Without an attorney who understands the legal ramifications of your decisions, you can easily make a mistake that cripples your earnings and growth potential.

You need the right counsel in your corner...and who better than someone who has actually had experience in the boxing promotion world?

We are joined by Zachary Margules, Partner at The Margules Law Group and Legal Advisor to Warriors Boxing & Promotions LLC.

Whether you need support with a legally complex contract dispute, or to elevate your business to the next level, you can depend on Mr. Margules and his team to ensure that your answers are complete, well-developed and future-oriented.

As boxer Mike Tyson once said, "Everyone has a plan until they get punched in the mouth." When you get punched in the mouth, call the Margules Law Group!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces his guest Zachary Margules, Partner at The Margules Law Group. Steven gives Zachary's work background. He continues to give background to The Margules Law Group letting listeners know their intentions and their achievements in their work. Zachary tells the founding story of how his company was formed and created.

Segment 2

Zachary talks about his responsibilities within the company and all the intricacies he does. He shares how he interacts with the clients and what clients come to him for. Zarchary talks about how his job is not about winning a case but getting them the best option for their situation. Steven further explains how it is not about winning but about losing less. Zachary goes into explaining the legal terms and legal part of the job and how it makes connection to getting to know the clients and their journey.

Segment 3

Steven and Zachary talk about the rules of fight club and apply some aspects to Zachary's work. Steven talks about how individuals look more at prices than the quality of the work and how that clouds the clients views. Zachary shares some of the madness he is faced with, he shares some cases that he has taken on and how he was able to help the individual to a better legal situation. Zachary goes over how he takes in all aspects of the case and the individual's life situation to really understand where the client is coming from.

‍Segment 4

Steven and Zachary sum up the show with Stevens favorite questions to let the listeners get to know Zachary a little more. Zachary also gives his insight and advice to the listeners so they know how to have a more productive Monday after this week's Always FreyDay. Zachary also tells how if they want to contact The Margules Law Group they can reach out to them in multiple ways.

There are many different options these days, especially with Internet and public access channels. Yet, no matter which network or news outlet you subscribe to, there is always a question mark from someone around the content... Is the report a fair or unfair perspective? Is the message being delivered fact or fiction? Is the viewpoint biased or impartial?

We are joined by Seth Feldman, Head of Content at Straight Arrow News, a brand new network based in Omaha, Nebraska.

Seth and his colleagues go beyond the day’s headlines, and stay committed to covering every side of every story. They offer context and perspective to make the sense of the news, delivering an experience with nuance and empathy. The time has come to respect differences in beliefs and opinion, celebrating the American values that unite the people, instead of dividing them. Seth and his team encourage you to be part of the editorial process, by choosing the stories that matter most to you and your family.

In addition, they want you to hold the station accountable as the aim is to be fair, factual and unbiased.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven Frey introduces Seth Feldman Head of Content at Straight Arrow News. Straight Arrow News is a brand new network based in Omaha, Nebraska. Seth shares his story, education, and how he got to where he is today. He shares his past experience in news and how he learned from it and wanted to do new the way he thought was fair and unbiased.

Segment 2

Seth explains to him that it is not only AlwayFrey Day but it is also Aloha Friday for him and his crew. Steven talks about unfair news and questions how Straight Arrow News keeps their information unbiased. Steven shares that he sees Seth's job as difficult because news seems so unfair in a sense because it affects so many individuals. Seth explains that they have to prove that they are unbiased; they cannot just claim that they are. Seth has placed a system on their website to rate each story on if it seems too far to the right or left or is it unbiased.

Segment 3

Seth talks about the news industry and how he was taught to be a journalist. Seth talks about his previous experience and how he has not only learned from it but stayed true to himself. He talks about how he tries to hire next generation journalists and how he has to show them to be true to themselves to bring stories to life and tell them in a way that will stay true to the story but make it interesting to the viewers.

‍Segment 4

Steven asks for Seth to share what he has learned from working in this industry and asks to share his advice with the listeners. Seth gives his insights about what he has seen succeed in this business. Seth says that the weekend is part of the work week, it is up to the individual to step back and take time for themselves. He advises that because this is creative work you have to separate yourself from the work to rest. Seth forms the idea that rest is part of the job, and that when you are in a routine you have to keep some form of the “weekend” with you to rest and refresh.

Does it still make sense to carry physical business cards?

Living through the pandemic encouraged many SMBs and working professionals to figure out alternative ways to disseminate their contact information.

One way that information gets to your target audience and stays accessible continues to be text messaging.  Our special guest is going to show everyone how to do this in a simple, and very effective manner.

We are joined by Gabe O'Neill, Owner of Digital Accelerant LLC...know to most as the "Godfather of the Digital Business Card."

Gabe builds high-end, custom digital cards for his clients, that return business back to them due to their unique delivery method.

To reach Gabe, and to see the Digital Accelerant experience firsthand, text "GODFATHER" to 21000, and you will receive all of his contact information!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven Frey is joined by Gabe O'Neill, owner of Digital Accelerant LLC. Gabe is better known as the Godfather of the digital business card. Steven gives Gabes background on what he does and why he has chosen this profession. Steven explains what exactly a digital business card is for viewers and shares his own business card that came from Gabe. Gabe shares his story of how he got to this endeavor. 

Segment 2

Steven brings up different electronic versions of business cards and the difficulties that come with them, Gabe has figured out a more simplistic way to share the business cards he creates. Steven asks Gabe to dive deeper into the method behind his madness. Gabe tells how his cards are tied to the individuals that send in inquiries and his strategy that keeps the process simple. 

Segment 3

Steven asks about any stories or experience that has been beneficial to Gabes business or a learning experience that other S&MB owners could use as advice to grow from. Gabe tells of clients in different industries and professions and how successful his business cards have been in helping get the individuals exposure and networking opportunities. Gabe also tells how the pandemic has affected him and his business and how he has learned from this hurdle. 

Segment 4

 Steven wraps up the show with Gabe by reminding all of the other S&MB owners that you must differentiate yourself from other businesses to gain attention. Gabe reaffirms that you want people to remember you and to pick something easy to remember so you stick to their minds. Steven talks about how its not about the technology or the devices its about the individuals behind them and Gabes business better helps individuals stay connected.

As our special guest has said, while we no longer necessarily directly rely on each other for the basics of food and shelter, human connection is only replaceable with human connection. It’s grand to see the word and all its variations showing up, but it’s also forehead slapping. Life as a human has always been about connection, and always will be.

While electronic technology is extremely helpful, it isn’t the same as human connection. One of the very best aspects of connecting is the wonderful return it provides when you invest in the Right People. Your Right People are the ones you very intentionally choose to build purposeful relationships with. It’s an investment because you’re putting in the effort, in order to enjoy the benefits.

We are joined by Ginger Johnson, Connecting Expert, Speaker, Trainer, Author, Elaborate Dinner Party Host, and Beer Enthusiast.

Ginger urges everyone to make intentional connection this year. Start by examining your relationships, keep and foster those that are healthy, productive, and positive; weed out those that are negative, destructive and unhealthy.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven Frey introduces Ginger Johnson connecting expert, speaker, trainer, and author. Ginger encourages people to make international connections by examining your relationships. Ginger has created the perfect formula for purposeful relationships and connections. Ginger tells her process for how she believes connections are made and kept. 

Segment 2

Ginger has created Ginger Johnson LLC where she spreads her message to clients that connections are crucial. Steven brings up Gingers' book and asks about the method behind her madness. Ginger tells that it was a change of mindset and choice. She has to choose to be valued instead of like-minded. She focuses on energy and the cultivation of connections. Steven elaborates on response and how important it is when making connections. 

Segment 3

Ginger has started multiple businesses one studying gender equity and the stigmas around women drinking beer. Ginger tells how curiosity has fueled her progress. She encourages people to focus on being clear on who they are instead of pushing products. She tells that you know a person is wrong for you when they do not ask questions. It is no longer a connection but it becomes a lecture. 

Segment 4

Steven and Ginger talk about learning from mistakes and previous experiences. Ginger emphasizes focusing on the future.

In addition to amplifying the messages of Non-Profit organizations, this philanthropist has committed to doing #60DaysofService in the Nonprofit world, before the end of 2021.

When not hosting his show, or acting like a pillar of the community, this guest works with SMBs who are looking to be “employers of choice.”  He provides the knowledge and experience business owners and their employees need, to have the most successful employee benefits programs around.

We are joined by Tommy DiMisa, Director of Strategic Alliances with Vanguard Insurance Agency and host of the live weekly talk show “Philanthropy in Phocus,” which airs EVERY FRIDAY MORNING, 10:00am EST on TalkRadio.NYC, right before ALWAYS FREYDAY!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

This week on Always FreyDay Steven Frey shares the mic with fellow TalkRadio.nyc host Tommy DiMisa. DiMisa hosts “Philanthropy in Phocus” live at 10am on Fridays. DiMisa is also the Director of Strategic Alliances for Vanguard Insurance Agency. Steven shares Tommy’s achievements and mission through all the jobs he takes on. Tommy tells his story on how he got to where he is today. Tommy shares how he’s been working since he was 12 and both him and his family knew he would succeed in sales. Tommy tells how connection is key in all his work and is a large part of his passion. 

Segment 2

Both Tommy and Steven prioritize connections in their work. The connections that come from networking and consulting with other nonprofit organizations and S&M businesses are what both individuals look forward to when working with others. Tommy tells his method behind the madness to his work. He tells how philanthropy is more then individuals writing checks, he shares that it is about the action of service. Tommy tells some of the organizations that he has seen blossom through his nonprofit work. He tells how by alignment of his passions with his other work creates an ideal work situation as he can continue to serve those in the nonprofit community. Steven talks about going online and the struggle behind it, the two share the process of Tommy starting his show and sharing his passion through that platform. 

Segment 3

Tommy shares his #60DaysOfService goal to serve for 60 days before the end of 2021 in the nonprofit community. The two men share their struggle with busy schedules and share how transferring online has changed their way of presenting themselves. Tommy tells how his business has grown even though no in person contact has been made. Tommy shares his story on how his work was moved into the attic and how the joke turned into a productive place of work. Tommy shares that his 60 days of service is to inspire and open people’s eyes to what they're capable of contributing. 

Segment 4

Tommy continues to promote taking part in volunteer work and getting uncomfortable as it inspires and the service never goes by unnoticed, there is always an impact. Steven dives into his end of show questions that tells listeners a little more about Tommy. Tommy challenges listeners to get uncomfortable this weekend to make a more impactful Monday.

Protecting clients from costs and reputational risk, incurred by noncompliance in the contracting industry and; Ensuring qualified disadvantaged / minority and women business enterprises have equal access to compete for Federal, State, and Regional contracts.

The deep-rooted experience, strong relationships with government agencies — as well as years of cumulative expertise in real estate, technology, and management — put this gentleman, and his team, in a unique position to fill these needs for Small and Medium-Sized Business, as well as Fortune 1000 organizations.

We are joined by Abner Larrieux, President and CEO of A.L. Consulting, Inc., & Alacriti Capacity Analytics.  

Abner and his team provide a high quality work product in a timely manner, using a selective portfolio of highly effective tools. Clients consistently benefit from their specialty in this field, allowing them to focus on the essential tasks at hand: building their project on time, on budget, and in full compliance with all applicable regulations.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Show Notes

Segment 1

Steven introduces Abner Larrieux, President of A.L. Consulting, Inc & Alacriti Capacity Analytics. Steven talks about how times are constantly changing and businesses have to adapt to keep afloat and to keep successful. He congratulates his guest and his company for thriving as times are changing and they continue to stay on top. Steven gives Abners scholarly background and how he has achieved all he has through his professional career. Abner tells how after his graduation from university he surrounded himself with government workers and found his passion in consulting. 

Segment 2

Steven talks about the science behind the power of entrepreneurship. Abner talks about the market and how his company meets and advises clients with a plan. They have come up with a method that works in tandem with each company. Abner talks to the S&M businesses where they can connect and evaluate to help make valuable and important connections. Abner and his company have been able to digitize their works so they can keep updated and continue to expand. The message Abner stresses to corporations is that the individuals that are willing to do the hard work will create more open doors and will obtain jobs by recruiting. Abner explains that they want to change the perspective of recruits from degree bearing to talent and experience bearing when hiring. 

Segment 3

Abner shares stories he has experienced on the field. He shares struggled with getting a company certified but through preserving they were able to get it done. Through their technology, they were able to score the company a 7 million dollar contract. Abner then elaborated on the confidence gap between women and men entrepreneurs. He tells that with the help from his company they have helped women-run companies grow and gain confidence and earn more in contracts. He says that the execution is more important than the outcome because that is where the hard work is put in. 

Segment 4

Abner’s take home for the weekend is to not stay complacent and to build a network and community. He encourages entrepreneurs to be persistent and continue to build and find channels for their work because in the long run, it will work in their favor. He tells those small businesses need to gain connections for advice, partners, and aid for the future.

Our special guest and his team understand the importance of developing relationships with clients. Since the company was launched, the owners of this group ensure they personally invest time in every single job, to best handle the needs of each client.

We are joined by Michael Cohen, Co-Owner and Principal of Hudson River Moving & Storage, LLC. Mike and his team immerse themselves in the company culture, so there is minimal interruption in company productivity. While Hudson River is moving, your SMB can keep on shaking!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces on of his best friends Michael Cohen the Co-Owner and Principal of Hudson River Moving & Storage, LLC. Michael has spent 15 years in this industry and has learned to understand and make long lasting connections with his clients of all forms. Michael tells his journey from college to living with his parents to realizing he needed to live his life more seriously. Michael tells how he was apprehensive about starting a business because he was going from being a salesman to being the owner of a company.

Segment 2

Steven brings up the book Move Your Business Without Becoming a Moving Target, the two talk about the aspects of the book that have applied to Michaels work. Michael tells the details and intricacies that his team goes through to make sure the move is successful and done well. Michael tells how he not only deals with the clients but with building managers and different vendors and how this makes the process harder than most people think.

Segment 3

Michael tells what people are in demand for and what he has faced in his experience in the moving and storage industry. Michael tells about the satisfaction and the detail that goes into storing individuals personal belongings. He tells how there are different ways to store different items, how many items should be stored at certain temperatures in safe dry places.

‍Segment 4

Steven tells how he has taken from Michael that commercial moving should not be done by yourself. Michael tells how commercial moving should be done by professionals because there are so many moving parts and details that go overlooked by those who are not in the business. The many moving parts are hard to manage between timing, reserving elevators, renting trucks, and the organization and detail that goes into moving the professionals are trained to manage, move, and protect the clients belongings.

There is a strong desire to have personal training and corporate fitness programs available via virtual classes. Certified Fitness Professionals can come to YOU, to deliver a Tailored One-on-One Private Approach, where YOU Feel Most Comfortable...and this is the specialty of our guest and his team.

We are joined by Joshua Margolis, Owner & Personal Trainer at Mind Over Matter Health & Fitness. Joshua's fitness philosophy is "your self image and habits go hand in hand; change one and you will automatically change the other.”

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven Frey introduces Joshua Margolis Owner & Personal Trainer at Mind Over Matter Health & Fitness. Steven introduces the idea of virtual fitness training and how going to the gym is not necessary and working out from home is possible without a peloton thanks to virtual personal trainers like Joshua. Joshua shares that how hard he worked as a kid has stayed with him to his job now.

Segment 2

Joshua explains how the last year and a half has changed many businesses, and he was grateful that his company was headed to a virtual setting then. 85% of Joshua’s clientele are virtual. Joshua found that time and money were the excuses for clients canceling, now going virtual he sees relatively 100% attendance while scheduling thirty minute sessions for half the cost.

Segment 3

Joshua stresses that building up your fitness profile should keep you feeling good and looking good. Joshua shares the worries he had about going virtual, his fear that going virtual would lose the personal aspect of personal training. He tells how he still checks up on his clients while working out and that personal part of the workout helps the trainers alter the exercises to best fit the client's mood and body.

‍Segment 4

Joshua explains that the term “If its not fun its not done” it is important to him that fitness is fun both for him and for his clients. He shares that he has learned more from failures from successes, from failure you learn what will work. Joshua forms the idea that nothing is accomplished alone in life, including fitness. Steven applies his terms to business life that is still disappointing and defeating when failure comes but it is when the best learning happens.

Our special guest and his team have reviewed thousands of Financial Advisor service models. Unfortunately, they all tend to say the same thing; comprehensive financial planning, wealth management, insurance, and tax optimization.

While those terms can be the pillars of a Financial Advisor’s business, they don’t communicate the value an advisor provides. The value is in how those services are cultivated, monitored, communicated, and executed. 

That’s where our special guest comes in…we are joined by Chris Shuba, CEO & Founder of Helios Quantitative Research. Chris and his team are masters in the world of “It’s not what you say, it’s how you say it.”

Helios does a phenomenal job of helping advisors deliver a unique and compelling experience to clients, all while allowing the adviser to drive substantially more revenue.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Show Notes

‍Segment 1

Steven Frey is joined this week by Chris Shuba CEO & Founder of Helios Quantitative Research. Steven gives a background to Chris and his company as well as their achievements and awards. Chris tells that his start was with his friends in college learning how to use algorithms to make profit. The two elaborate on how going into financial advising is much different today then it has been in the past. They come to an agreement that change is inevitable and financial advising has become a very competitive industry.

Segment 2

Chris shares his company's slogan, “Confidence when you need it most” he tells how this gives customers confidence in them and makes them feel most comfortable with their business. Steven tells how taking stock of where you are now and learning how you can grow shows confidence in a group. Tommy solidifies the importance of having connections with clients and advisors. Chris forumlates that it takes trust, faith, and education to have confidence in a company.

Segment 3

Population control was a part of Chris’ plan to keep their business controlled in a way. The two talk about what business want and what they have to do to achieve their goals. Talking about outsourcing and adjusting different aspects of the company the two examine ways to collect more clients. Chris elaborates on the problems he has run into and the success he has seen.

‍Segment 4

Chris says differentiation is key when getting into owning or working for a business. He continues to say that by offering something that others do not it is possible to organically grow. Chris explains that by articulating your differences it will exude the company's confidence and draw clients in as they will have confidence in who is working for them.

Our special guest loves to show people how to balance energy, work, love and strategic goal setting, connecting to your source of inspiration and having all the material abundance you could ever want in this life. Small catch, you have to really dive in and do the work, and the deeper you go, the more value there is...

We are joined by Suzanne Taylor-King, Owner & CEO of Taylor'd Coaching & Consulting Agency, a Life & Business Coaching organization.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces SMB leader Suzanne Taylor-King, Owner & CEO of Taylor'd Coaching & Consulting Agency. Suzanne strives to live life to its fullest, she escaped the scheduled routine of her Dental office work and decided to explore what she was good at. Through exploring her own likes and life desires she found her calling to be coaching. She tells how her passions have led her to work in a profession that she feels good about.

Segment 2

Suzanne talks about how being an entrepreneur is a lonely job and it is hard to start. When she takes on clients she focuses on what they are good at and capitalises on that to help them grow. She tells her origin about going into marketing blind and going through business loss and how that helped her learn and become resilient. Steven defines personal growth is the secret weapon to business success.

Segment 3

Suzanne and Steven talk about how communities and networking is important in meeting other SMB owners and administrators that help and support one another. Suzanne dives into the nitty gritty of the work she had to do to get where she is today. She had to learn how to network and present herself to others for her business to thrive, so she turned to coaching. After an off putting experience with coaching she was inspired to become a coach herself. She explains to be a business coach you have to have experience in owning a business which Suzanne has plenty of. 

‍Segment 4

Suzanne believes in digital detoxing to cleanse individuals minds. She furthers that putting the phone down will help make individuals more predictive. She suggests the digital sunset, this strategy helps make note of how much you reach for your phone it gives your brain the decision on what you are going to do with your time. Steve and Suzanne talk about scheduling and having a calendar because being a SMB owner is a 24 hour job. To be able to separate work and life is important and putting the phone down can help.

According to a blog on MentalHelp.Net (and a memorable Jerry Seinfeld comedy routine), the vast majority of people rank fear of public speaking as number one.  

For some people, this means a fear of speaking to large groups. For others, it means speaking to even a single person, especially if that person has the power to evaluate you.

Doing a podcast seems to be on many SMBs to do lists, yet many businesses either don't have the time, or are deathly afraid, to get their voice out there. Who can they speak to if they want to get their SMB "On Air?"

Our special guest this week is one of the people your SMB would want to get in touch with ASAP...don't miss it!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

This week on Always FreyDay Steven Frey is joined by fellow TalkRadio.nyc host Sam Liebowitz. Steven introduces the topic of Small and Medium Businesses (SMB) getting on air and getting their voices out. Sam is not only the executive producer of TalkRadio.nyc but also hosts The Conscious Consultant Hour on Thursdays at 12pm. Sam has experience as an entrepreneur and a healer and shares how public speaking has taken on different forms in his life. Steven identifies the terms differentiation and explains how he let the term guide him.

Segment 2

Steven introduces Sam's book Everyday Awakening and how he wished he would have read it when he began his entrepreneurial journey. Sam goes into the spiritual significance his book holds and how it connects to each of the seven points made in the books. Sam puts emphasis on different chakras that he has connected his book to. He connects esoteric points of the chakras to the reality of life and business. Sam and Steven talk about the community effort and how it is more enjoyable when there is a community to confide in. The two focus on how having an authentic voice will make stronger connections because it reminds people that they are not alone.

Segment 3

The hard part of getting SMB on air is getting started. Sam brings up that by joining a network it relieves a burden so the SMB owners can focus on the important aspects. Steven tells how business owners focus on their passion and that is why having a community to back them is important. Sam emphasizes how although he runs a small business it is the quality of production he focuses on and going virtual made him apprehensive.

‍Segment 4

Steven shares that he learned that you have to strive for progress not success. Sam adds it is authenticity that attracts people, by being your most authentic self it feels more real and is more enjoyable for both the viewer and the broadcaster. The wrap up by discussing learning to not be afraid of taking a different perspective.

A question that routinely comes up is who does a Trusted Advisor turn to, when they need help delivering the ideal experience to their SMB clients?

Our special guest this week supports forward-thinking Financial Advisors to execute a best-in-class process, increase profitability, and deliver sound advice, while reducing their client’s cost of investing.

We are joined by Ray Harrison, Founder, CEO & President of Advisors Solution Inc. Ray is a big believer in the classic Zig Ziglar quote, "You can get everything in life you want, if you help enough other people get what they want."  

Ray, and his colleagues at Advisors Solution, help both advisors and their clients get what they are looking for, especially during these interesting times we have all been living through.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

The first segment opens with Steven introducing the show and today's guest. Ray Harrison, founder and CEO and president of Advisors Solution Inc. Ray and his colleagues at Advisors Solution, help both advisors and their clients get what they are looking for, especially during these interesting times we have all been living through. Ray then shares some detail on his background and career.

Segment 2

The second segment starts with the show coming up from break and Steven continuing the conversation by asking Ray the method behind his madness. Ray says that asking a lot of questions to really understand their clients. This type of analysis allows Ray to get an advisor and bring their analytics with their system.

Segment 3

The third segment starts with Steven asking Ray to share some interesting stories from the field. Ray then gives a story of multiple clients he has worked with throughout his career. Ray then gives the lessons and insight he has learned from these experiences.

‍Segment 4

The final segment starts with Ray giving some insight to take over the weekend to make a Monday impact.

By deploying the perfect combination of hindsight, insight, and foresight, Dashboard Enterprises brings its SMB clients the benefit of top-level executive financial and operational expertise.

For more than a decade, Dashboard Enterprises has helped SMBs plug profit leaks, create growth strategies, negotiate deals, master the art of cash flow, and MAXIMIZE PROFIT!

We are joined by Carol Soman, CEO, and Mathew Heggem, President, at Dashboard Enterprises.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

The first segment starts with Steven Frey introducing the show and guests to the audience. Today's show welcomes Carol Soman, CEO, and Mathew Heggem, President at Dashboard Enterprises. Carol and Mathew work at Dashboard Enterprise involves developing the perfect combination of hindsight, insight, and foresight, to its clients the benefit of top -level financial and operational expertise. Steven then gives a very detailed description of both the guests' accomplishments in their career. Carol gives Steven an explanation of her career in great detail, then Mathew follows the same format.

Segment 2

The segment starts with the show coming back up from break. Steven kicks off the conversation by discussing with Carol and Mathew the method of how Dashboard Enterprises helps small to medium size businesses. Carol then explains that having the right tools to start with, understanding how and why things happen in your business, and why understanding what's broken will get you to fixing what's wrong in your business. Mathew then builds off that and explains that keeping your book keepings up to date has a larger impact on fixing the problem. Mathew says, “staying on top of the data”.

Segment 3

The third segment starts with Steven reintroducing the guests but then moving the conversation to the idea of groundlessness. Carol and Mathew then give insight to the madness in the industry currently. Carol explains that COVID-19 changed everything for their clients and Dashboard Enterprises.

‍Segment 4

The final segment starts with Steven asking Carol and Mathew what the audience can take in today to make a Monday impact. Mathew explains that coming to Monday with an all new set of questions. Think of the questions you are used to asking and let the vision of your company be the driving force for you to ask questions. Carol says that instinct and gut feeling could be a powerful force when driving your business forward.

From businesses cutting their office space, people from urban areas moving to the suburbs in droves, waiving inspections and appraisals, while contracting for purchases prices 10-20% over asking, there is no shortage of craziness surrounding the Real Estate space.

We are joined by Matt Ross, Founder & Principal at Ross Advisory & Consultants, LLC; Co-Founder at ValueXpose, Inc. He is an experienced executive with a demonstrated history of working in the Commercial Real Estate world, and excels in Due Diligence, Investments, Financial Analysis, and Litigation.  

Matt has consulted on over $10 billion in valuation and CRE related transactions over the past two decades and is actively involved in the PropTech/ValTech and FinTech industries (Enriched Data/ValueXpose, developing state of the art technology and analytical methods relating to the fields of real estate and finance).

‍

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

The show starts with an introduction to the show and introduction of the guest. Today's guest is Matt Ross, Founder and principal at Ross Advisory and Consultants, LLC. Matt Ross is an experienced executive with a demonstrated history of working in the commercial Real Estate world. Steven then tells the audience about some of Matt's accomplishments and segways into the show. Steven then asks Matt to give a history of his career and how he got started.

Segment 2

The second segment starts with a reference to a book called ‘Getting things done’. Steven then uses this book and a quote from it to segway into the next question for Matt Ross. The next topic for Matt during this segment is to go into his personal process for what he does on a day to day basis. Matt explains that COVID has changed how he does what he does on a day to day basis, but says to keep your mind on the goal in order to sustain yourself through current times. Matt explains pandemic or not, Real estate is one of the most stressful careers one can possibly do. Matt then goes into very specific detail on how exactly the pandemic has impacted the market and his personal business. Matt explains that forward thinking is how we get back to normal or atleast a version of normal. The old way of doing things may be out and Matt explains that's not necessarily a bad thing.

Segment 3

The third segment starts with Steven asking Matt about what he's seeing in the industry today. Matt explains that there is a shift to people moving to smaller cities. People are looking to relocate where online business can be done easier and more comfortable. Matt then explains that areas where a lot of activity were rare, are not not so rare anymore. Involved in this is people moving to places like Montana. Matt explains his biggest question right now is how industrial real estate could still be viable. This leads the conversation to telling the audience that this is the time, more than ever, to get into real estate.

‍Segment 4

The final segment starts with Steven greeting the audience back to the show. Steven then asks Matt what the audience can take away to make a Monday impact. Matt Ross explains that teamwork and having a strong foundation takes you anywhere you want to go. To build on that, Matt explains that reading and staying up with current events, especially those regarding the industry is the smartest thing you can do.

Our special guest offers pragmatic tools for change, problem solving, and growth. She is known for leaving her audiences laughing, inspired, and ready to create change within themselves, and their company, as soon as they leave her presence.

As it relates to the SMB world, when business leaders are surviving, the company survives; when leaders are thriving, the company thrives. With this very special guest, organizational leaders learn to build a culture so that their teams share their vision, causing them to do more than expected, and everyone thrives with one shared vision and purpose. The result is a culture of creativity, joy, and engagement.

We are joined by Dr. Dorothy Martin-Neville, Ph.D, who says, “When we fear not being enough, we have lost sight of being more than was ever imagined.”

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

The first segment opens with Steven introducing the show and his guest Dr. Dorothy Martin-Neville to discuss heart centered leadership. Steven gives a detailed testimony of Dr. Dorothy’s accomplishments and qualifications. Steven and Dr. Dorothy shares what leadership means to them and how good leadership can be more effective then good management.

Segment 2

The next segment opens with Steven giving a quote about effective leadership. This opened the conversation up to Dr. Dorothy to talk about her process when approaching leadership. She explains it's about meeting people where they are and taking them where they want to go in their career. Dr. Dorothy explains management is maintaining when leadership is growing and your company will not grow without true leadership.

Segment 3

The third segment starts with the show coming back up from break and reintroducing Dr. Dorothy. Dr. Dorothy gives industry tips to the audience based on the plenty of lessons she learned in the industry. She gives a story about a company she worked with in new york while they were going through a merger with another company. Dr. Dorothy explains that a bigger vision to where you want to go in your industry will get rid of the imposter syndrome in leadership. Fear creates belief systems that then creates reactions and that leads to the imposter syndrome, thinking you need to be a different person with different strengths. Dr. Dorothy discusses the impact of COVID-19 on being a leader in your company.

‍Segment 4

The final segment opens with picking the conversation back up with Dr. Dorothy gives the final statement the audience can take through the weekend to make a Monday impact. Dr. Dorothy explains to be effective you must be effectively yourself. She explains that with emotional intelligence you are aware of the things that affect you and how instead of reacting you are responding. Responding instead of reacting gives you the opportunity to take your leadership to the next level.

When you ask most people what comes to mind when they hear the word "franchise," you may hear them speak of restaurant, hospitality, and leisure groups. They primarily think of big name, commercialized food establishments, that they see in proximity to every traffic light in town.

However, the world of franchising has many options these days, that weren't around years ago. Many SMBs that have maintained focus on their vision, have gone through the process of becoming a franchise, which leaves you with lots of choices for your new endeavor. Franchise consultants, and trusted advisors on the subject, may often serve as an executive recruiter, as it relates to the franchise world. They will learn as much as they can about their client's wish list for a new SMB, and look to play match-maker using a specific list of vetted franchises that are not only proven concepts, but ones that they are intimately familiar with.

We are joined by Alan Goldberg, Founder at Fran-Link - Franchise Advisory & Consulting Group. Alan works with executives in transition from the corporate world, entrepreneurs, newly minted MBA’s and career-switchers looking to re-boot and spin their careers in new directions. He is the guide that upcoming SMB owners partner with, to navigate the wilderness of franchising.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

The first segment opens with Steven Frey reintroducing the show and plugging other TalkRadio shows. Steven then discusses an organization called Big Frog and their website. Steven then gives the topic of today's show, ‘what franchise is for you?’. On today's episode the guest is Alan Goldberg, founder at Fran-link, franchise advisory and consulting group. Alan Goldberg has worked with small to medium size businesses in almost every aspect for many years. Alan Goldberg then goes into a brief history of his career and how he managed to get into franchising and stay there. Advertising is where Alan Goldberg started his career and it was in advertising where he found his love for the business. A major life event then steered Alan towards ultimately getting out of the corporate world and starting his own business.

Segment 2

The second segment opens with Steven Frey re introducing the guest Alan Goldberg, founder at Fran - Link, and continuing the story of Alan's beginning in the industry. Steven then relates his experiences to Alans, then asks Alan the method behind his madness. Alan then gives Steven a rundown of his process when dealing with clients. Steven asks Alan what the specific details he looks for when pairing clients with businesses. Alan gives each person a zorical profile and he claims that this has helped him decide what company will be a great fit for the client. This profile gives the exact info Alan needs for accurately deciding where they fit best with a company. Alan claims that a bit of self awareness and knowing what motivates you personally is not only a lesson for everyday life but also in the franchise industry.

Segment 3

The next segment opens with Steven picking up the conversation with a new direction in questions. Steven asks Alan what he sees in the industry on a daily basis. Alan says that the field being interesting is an understatement, he says the past 12 months have forced people to either restart or reboot. This has given people a great opportunity to decide whether a restart or moving on is better for them. Alan says the pandemic made people consider conducting business that they never would have in the past. According to Alan this had a much more positive impact on businesses than a negative one. Alan tells Steven that the pandemic opened up a chance for business owners to re engage with their careers. This has opened more opportunities for people looking to get into the industry. Alan says that the ever changing demographic lends itself to an ever changing market and how business could be conducted.

‍Segment 4

The final segment opens with a return to the conversation from before break. Steven asks Alan what the audience can take away from the show to make immediate improvement. Alan then gives the audience advice to believe in yourself and move yourself to make changes. Alan says these basic things to keep in mind will have a bigger impact on your life or business than you think. Steven then affirms Alan's advice and congratulates his business model.

My home state of New Jersey recently became the 14th state to legalize recreational cannabis…some folks are celebrating a long-fought battle that has been won, some folks are scared to see what comes next. In the world of SMBs and the management of Human Resources, there have been an inordinate amount of questions raised regarding best practices around a subject that has traditionally been taboo, and is now becoming more mainstream. Who can you speak with for guidance on this increasingly complicated subject?

We are joined by Stephen Trimboli, Founder of TRIMBOLI & PRUSINOWSKI, LLC, a labor and employment law firm which represents businesses, governmental agencies and non-profits regarding their employees. Stephen’s firm has experienced attorneys who support human resources departments and regularly handle day-to-day issues and questions that arise concerning employees...including inquiries around the subject of legal cannabis and the workplace.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

The show opens with a recap of Steven’s show and a plug for the other TalkRadio shows. Steven then goes on to introduce the guest Stephen Trimboli, founder of Trimboli and Prusinowski, a labor and employment law firm which represents businesses, government agencies and nonprofit regarding their employees. Steven gives a history on the origin of the 420 holiday to the audience to segway into the subject of how recreational cannabis has been affecting the workplace since more and more states start to legalize cannabis. The host, Stephen gives a brief history of his career and how that has led to his position in the industry today. He goes on to discuss how many obstacles appeared his journey but despite the obstacles he has managed to thrive and survive. Steven Frey discusses how the environment of cannabis and how that applies to human resources and business has changed drastically over the last few years.

Segment 2

The second segment opens with Steven reintroducing the guest, Stephen Trimboli. Stephen Trimboli tells the audience about his main focus in his career. He then goes on to give a history of drug testing in regards to employment across companies since the early 1980’s. This leads into a conversation about how drug testing in regards to legal use of cannabis in the workplace might start to fade out of existence. CDL holders will have to operate under strict laws still, but what does legal cannabis look like for office workers moving forward. Steven Frey discusses the fading taboo nature surrounding cannabis in the workplace and everyday life. He brings up the example of CBD being sold in convenience stores everywhere as a contributing factor of the fading taboo nature.

Segment 3

The next segment opens with a switch of conversation to Stephen Trimboli discussing what he sees in his industry on a day to day basis. Stephen Trimboli brings up the challenges of changing law in regards to legal cannabis and how that affects him on a day to day basis. This might include rewriting of personal policies, law enforcement, federal and state laws, and changing laws on an almost daily basis. Stephen Trimboli discusses the growing need for small to medium size businesses to focus on hiring and appointing people that are qualified to handle policies regarding legal cannabis in the workplace.

‍Segment 4

The final segment opens with Steven Frey opening up the conversation about what businesses can do to start deciding their position on legalizing recreational use of cannabis in the workplace. Stephen Trimboli then gives a very proactive list of things businesses and individuals can do to stay on top of this ever growing topic.

My special guest would agree, it’s time to celebrate life’s moments again, without sacrificing safety for style or inclusion for elegance. If that means thinking outside the box, as it relates to the traditional wedding, sweet sixteen, or Bar/Bat Mitzvah reception, so be it...the parties must go on!

We are joined by Morgan Reed, Creative Director at Total Entertainment. Morgan and his team know that there is only one chance to get it right, and we are going to talk about he and his colleagues are making that happen in 2021.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Today’s guest is Morgan Reed, Total Entertainment’s Creative Director. Morgan got into the entertainment business at fourteen years old as a lighting assistant to a photographer and later became a bar mitzvah dancer. Shortly after 9/11 he decided that life is short and he had to really focus on this career path. Morgan takes great pride in the way that Total Entertainment is able utilize their creativity and tailor their services to the needs of each client. Steven talks about his experience with event planning and becoming ordained to officiate a wedding.

Segment 2

Before the pandemic, Total Entertainment does nearly 2,500 events a year. The process begins with the sales team which is run by the founder of the company, Mark Jason. Morgan believes that what separates them from other companies is that they are always updating their sales tools. Make created Event Chit Chat, an online database that they use to talk with their clients and discuss trends. In order to adjust to the pandemic, they began to host online events like game shows and it eventually evolved into full blown virtual productions like galas.

Segment 3

Steven asks about some of the wild things that happened in his industry due to the pandemic. Morgan Talks about the craziness of what he calls the “goal line stance,” where people were planning parties within ten days of the event date. Normally Total Entertainment will plan events two years in advance so they were scrambling to complete plans. In addition to events, they began hosting on site testing locations. With access to tests they have been able to test staff before events.

‍Segment 4

Morgan shares how he makes each event special for his clients. Most are happy to celebrate life after such a dark year. To Morgan this past year has been both a blessing and a curse. While he gained so much from being home with his family, Morgan is ready to get back to work. Steven reads Morgan's answers to the big three questions and they share a laugh over their favorite movies and characters. Visit totalentertainment.com or /virtualeventprograms.com if you want help with an event.

Our special guest this week has a goal to connect you with the answers and experts you are looking for on your health journey. She is not only an SMB owner herself, but has gathered other SMB owner experts together, to share valuable information in one place, at no cost to viewers and subscribers.

We are joined by Denise Stegall, CEO & Curator of LivingHealthyList.com, a healthy lifestyle magazine, and platform to help you find the healthy lifestyle that works for you, and your business!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven gives a deep definition of a good small and medium-sized business. Steve also talks about how normalcy is slowly getting closer as he went to a baseball game and motivates the audience. He then gives an introduction to today’s topic and gives a broad overview of health and having/sustaining a healthy lifestyle. Steve then introduces today's guest; Denise Stegall, CEO & Curator of LivingHealthyList.com, a healthy lifestyle magazine, and platform to help you find the healthy lifestyle that works for you, and your business. Denise brings a different point of view by talking about research-backed topics on health and lifestyles. Denise is driven to provide her readers reliable thoroughly researched information to help her reader in all health and wellness fields, some of which include - Denise has condensed 35 years of research and experience into nutrition, cooking, exercise, and coaching to help women find a happy healthy lifestyle that works for them.

Segment 2

Steven begins by talking about the book ‘The Successful Body,’ a book that Denise authored a chapter, where he reads a quote and inserts some jokes on eating healthy. Denise describes her strategy and it is her platform which is her website - LivingHealthyList.com - on this website readers can find all sorts of blogs, recipes, and even tips and tricks. Denise explains there is a mass amount of free content that LivingHealthyList.com offers from blog posts to videos, and they collaborate with all sorts of people to help grow their brand, as she describes this as a method to get information to people as we are all looking for education on topics such as health and wellness. Denise says people usually waste their time by looking at random websites and trying to find ways to get fit, as these processes don't usually work for their bodies. At LivingHealthyList.com the reader can talk to the experts and find a way to get to their desired goal the way that suits their bodies, and this is all a journey - she explains that you can’t get to any desired goal overnight it is always a process.

Segment 3

Denise explains that she has seen many stories that are crazy, interesting, and empowering - when it comes to health and wellness, there are so many different components from exercise to allergies. Denise says that there is so much information people can’t make out what's right and wrong and that drives them crazy. Denise describes several older people who came to LivingHealthyList.com to ask basic health and wellness questions that are very important - what is interesting about all this is that older people are adapting to new ways to get healthy, as the way it used to be done is either different or does not exist. Denise explains that weight is a huge problem in the United States as obesity is becoming the norm, as being overweight brings on heart disease, diabetes, and so many more health risks. Steven explains that he has always been interested in eating healthy but is also a major fan of eating all sorts of foods from all sorts of cuisines - Denise explains that people don't have to stop eating food to get healthy, as the experts at LivingHealthyList.com helps you find that perfect balance where you don't completely give up the food your body has come to love.

‍Segment 4

When asked about how to make an impact on Monday morning, Denise replies by singing to enjoy the weekend. She explains that on Monday it is very important to get back on track and be motivated to finish that week's goal. Denise gives several tips on how changing small parts of your life can have a major impact on the overall portion of your life, she explains that packing your own lunch and eating real food is so beneficial to your health and wellness. Denise explains that there are programs that help you make your lunch or prepare your meals, however, bars and shakes are not meals or real food. Organizations that are preparing food that is real like salads and sandwiches are the way to go and you can find all these companies on LivingHealthyList.com. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks to Jacob for being on the show. Steven introduces next week's topic and says goodbye.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven gives a deep definition of a good small and medium sized business. Steven then introduces the daily special guest Jacob Griscom, Chief Business Development Officer at R&B Communications. Jacob & the team start with an in-depth understanding of your business and then build a free custom Digital Playbook for your business. Jacob and his team contract themselves with small to large businesses for long-term as well as short term support, his company ‘R&B Communications’ build and optimize the internal structure, secure investors, grow partnerships, get more customers and build customer value. Jacob has worked in and with all fields as well as worked with numerous organizations in various departments. Jacob and his team begin by getting an in-depth understanding of your company, and then they make you an all you need playbook company for your company.

Segment 2

Steven welcomes everyone back and gets everyone hyped to speak to Jacob. Jacob begins by talking about having a framework is like having a map, this ‘map’ technically helps you progress and follow directions to reach your goals. Jacob then begins to break down various levels of ways of getting or attracting customers on the internet, Steven agrees and details his experience and knowledge in the same field. When talking about digital marketing in specific there are people who claim to have knowledge about this profession and can do everything - Steven asks how does R&B Communications differentiate itself from other firms or people who claim they can do everything Jacob can do? Jacob explains that R&B Communications is good at paying attention to detail at every single point in the process, however, when coming down to building their virtual foundation R&B Communications is always on top of it and can build a strong online presence with the right order and clear intact framework.

Segment 3

Jacob is asked about the madness that he has seen in his field along the way; Jacob details a story of someone he was connected within his career and even on the literal dancefloor. He progresses and talks about working in cybersecurity with this person, and he talks about the paranoia of working in cybersecurity. Jacob talks about how within cybersecurity there are people manipulating bots to breach other people’s private information online - and there are approximately around 200,000 attempts of breaching that security weekly and the real vulnerability is if one actually gets through. He talks about how there was a whole attack and the company was sleeping on it and completely ignoring it - this company was involved in marijuana and ironically on April 20th they were breached and had to start their entire structure from the ground up due to sleeping on cybersecurity.

‍Segment 4

According to Jacob people should be always working on their business map and how the map continues, as “action reflects priorities.” Jacob strongly believes after some self-assessment it is important to have big picture thinking about the company every week to make sure the company is always on the right secure track. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Jacob for being on the show. Steven introduces next week's topic and says goodbye.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven talks about today's topic and mentions how we should focus on “progress not perfection.” Steven introduces Kathleen Day, Founder & Owner of 5OUTA5 - Kathleen at a young age was organized making schedules and childcare plans for her parent in the first grade to working with some of the largest organizations in the world, according to Steven “Kathleen was born with it.” According to Steven there is always pursuit for perfection and that is progress, and that is what makes progress so great that organizations are always up to date and rapidly changing especially in today's world. Steven then introduces a book “From Procrastination to Production” he talks about the book as a coach and gives us a few insights out of the book.

Segment 2

Kathleen starts off by talking about how perfection used to be one of the primary goals but now that priority has changed to protecting assets for the most part. Kathleen talks about how 5OUTA5 has been able to help consumers get rid of the chaos and focuses on organizing and creating a structure of visual professionalism. Kathleen and Steven then talk about how 2020 taught many people that you cannot make your life or your organizations life a script, there are many unplanned bumps that come in the road. Kathleen presses that this is not just for making your desk look nice - 5OUTA5 works hard to create departments and a structure in your work environment, that creates more access to find out what there is to do and how to execute those tasks. After her own research study, Kathleen found out the most frustrating thing people find in a professional setting is “the undone, the incomplete, the backlog,” and one wouldve thought it would've been the other priorities like making the sale, its procrastination and organization.

Segment 3

Kathleen mentions the first step is to get the word “Later” out of your vocabulary, as later turns into never. Steven mentions the new Covid-19 age of the importance of having a virtual presence and the need for more knowledge on how to be a virtual presenter. Steven mentions one of the workshops that 5OUTA5 has that goes into detail about how to efficiently and effectively present virtually. Kathleen responds about the madness she has seen, but talks about how the digital installation is a new development in 5OUTA5. Kathleen also breaks down the other workshops from office organization to organizational management and compares those structures to a Russian nesting doll.

‍Segment 4

Steven wraps things up by talking about the message part of the show and tells Kathleen how insightful the show was. According to Kathleen people need to stop thinking about organizing as something to do and start experiencing what your life will be like as a business owner that does not have to deal with the weight of inefficiency. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Kathleen for being on the show. Steven introduces next week's topic and says goodbye.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven starts by introducing the topic; today’s topic of discussion is truly understanding the ‘Retirement Plan Rhetoric,’ Steven mentions when evaluating a service or a service provider in the retirement field it is really important as a small or medium business. Steven then introduces today's special guest, Dr. Ronald Stair, founder and CEO, Principal at Creative Plan Designs. Ronald has been a consulting actuary for over 40 years and has been an external source, who specializes in translating the complicated universe of retirement plans. Dr.Ronald has many nicknames in his fields, above all else he is just obsessed with retirement planning and is passionate about people. Dr.Ronald and his team break down the constructs of different retirement plans and reconstruct them in ways that makes it easier to understand, his team specializes in decoding the confusing language and difficult numbers to help people clearly understand what they are signing onto.

Segment 2

This segment begins with Dr. Ron starts by introducing his puppy to the audience, Lola a 2 year old shih tzu. The two begin by talking about how the pandemic has changed the reality of the retirement industry, Dr. Ronald jokes about how the pandemic has actually brought him more clients. Dr. Ronald explains how marketing and attracting consumers during the pandemic actually went easier than he expected. However he gives us insight on what the company had to do a year ago when they started seeing what economic trends were prominent as the Covid-19 increased; Dr.Ronald explains that his team had to get on the phone with all of his clients to explain they should freeze their retirement plans, and they did end up freezing all but four retirement plans. Working with over 280 retirement plans, Dr.Ronalds clients trust his judgement and Steven even mentions that with only four who didn't, its evident that his clients hold a lot of loyalty. According to Dr.Ronald, there is a social variation behind most economical movements and decisions such as retirement plans and even tax deductions. He also mentions that the government has four agencies that are heavily involved in these decisions and movements.

Segment 3

After four decades of practicing actuarial science Ronald has seen an array of intriguing as well concerning things; as of late Dr.Ronald has been noticing accounts that are post retirement healthcare plans which are attached to a benefit plan, where the regulations were last touched on 57 years ago and this only works for large corporations and cannot work on a smaller scale. After diving deeper Ronald begins to talk about his relationship with various vendors, and how he has different agreements with different vendors - out of which some may have monetary association within the relationship and some don’t. Steven then describes working in financial services as a “Jack of all trades but a Master of none” which is a figure of speech used in reference to a person who has dabbled in many skills, rather than gaining expertise by focusing on one - Steven explains how people in the industry would try very hard in dabbling in all types of field, however the field has developed and change and now it is not a field that one can dabble in anymore. Dr. Ronald agrees with Steven and says that he gets indecisive and unsure clients all the time, and he says to them “tell me what you are trying to do and I will tell you how to get there.”

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‍Segment 4

Steven and Dr. Ronald get right into talking about the weekly take away of the show, and what is the important message that listeners should take seriously as they progress through their professional careers. Steven says that it is important to partner with some in the retirement industry who can properly decode messages, present truthful information and some who will get to know you as a person and strive to give you the tools to understand the retirement industry better. Dr. Ronald believes that these aspects are crucially important, according to him people don't know they have choices - they think all they have is a 401K plan. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Frank for being on the show. Steven introduces next week's topic and says goodbye.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven starts by introducing the topic, he talks about how there are changing opportunities for franchising in the Market specifically in the US, as Covid has changed a lot and redefined priorities. Steven then introduces Frank Baeli; Frank is an independent consultant who specializes in franchising businesses, but he is not limited to working with franchisors or franchises. Frank has a vast history of working in the franchising industry, he has worked with companies of all genres - from brick and mortar stores to media and entertainment, from fitness studio chains to fast food chains. Frank's unique experience helps new franchise owners navigate through a very structural and heavy journey. Steven continues to talk about his experience about franchising, and how his family owns one in the 90’s. Steven pushes that franchising is extremely popular right now, and that it is very important to get all the information as this industry is about to boom.

Segment 2

Steve kicks things off by introducing the book he spoke about earlier - Grow Smart, Risk Less - and ties it into how it makes sense for someone looking to go into the franchising world. Frank joins in with Steven as the two get into playful banter and talk about Frank’s website. Frank begins by talking about what he does - Frank begins by talking about how works at both ends, with the franchisors who have newly decided that franchising their businesses is a great concept, and the businesses that have already dipped into the franchising pool. He provides tools, concepts and structure to businesses who are looking to franchise or even grow their already franchised businesses. Frank continues on how he has been in this business for some time and he knows all the mistakes that get made - and they're expensive - this means he knows how to cut costs and franchise flawlessly. Steve talks about how franchising can be intimidating, and it is entrepreneurial to be a franchisor, however it is not the same thing as being an entrepreneur.  

Segment 3

Steven begins by talking about Frank's experience - Frank talks about a company he engaged with right after they sold their first franchise. The company based in New Jersey known as the Juice House, they did not know what to do after signing the official document and Frank helped get the structure they needed to function and now that new franchise is opening up around May. Frank told another story about a donut store - Donut Envy - that wanted to grow, this couple in Florida was making royalties out working out of a cart at a mall. They already had a few franchise units in different places around the country - after Frank worked with them and now they have opened two franchising units last month in Florida last month. According to Frank there is more access now to capital to open a franchise, covid has opened many doors and franchising is one of them. According to Frank, the time to open a franchise is now because the boom is coming.

‍Segment 4

The two get right into the message of the show, what should listeners try to takeaway? According to Frank, the first is a small business operator who has been able to handle covid with little to no friction should look into franchising and people who have dipped their toes into the franchising pool and aren't as motivated should not lose steam as this year is big for the industry - Frank describes franchising as a gift as it is starting your own business but with the power of having more opportunities and resources available to make that business successful. Steve diverts the conversation to talk about the weekly favorite movie and

OUR GUESTS THIS WEEK BELIEVE YOU CAN LEARN ANYTHING FROM A GAME!

When SMBs make learning a game, they can not only eliminate the struggle of getting employees to complete required tasks, they will see engagement and participation like never before. We are joined by Eddie Jimenez, Manager of Channel Partnerships and Roger Bernardino, Director of Enterprise Sales at 1huddle, an organization that is disrupting the Learning Management System industry, in the most exciting and engaging way possible!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. Steven then talks about today's topics - ‘Gamification’ - it has been a fun theme in the SMB community in 2020 and 2021, especially as the newer workforce replaces the old ones. This is because older, more traditional methods are becoming obsolete as new methods dominate and show success rates. Steven then introduces Eddie Jimenez the Manager of Channel Partnerships - he can speak volumes about training and learning in a professional setting. Steven then goes on to introduce ‘1huddle,’ a platform that not only trains but integrates the aspect of simple and fun competition. According the Steven when you make learning, training and onboarding fun it is way more effective and changes a very boring process.

Segment 2

According to Steven 70 million millennials like games, and if you do integrate games into learning you will have more employees more equipped in the work that is assigned to them. Eddie Jimenez is introduced by Steve and the two talk about 1huddle and the ability to be trained through games, even on phones. According to Eddie times are changing, why be stuck in the stone ages. According to Eddie training should be abatable and anyone who wants to level up should have access to the training they need - that's the bottom line, you can learn anything via a game. Engaging with gamification there is 97% more participation compared to traditional methods and you can also cut down on onboarding time.

Segment 3

According to Eddie there has been a huge shift, leaders from all industries want something new and exciting - most people already have access to the traditional e learning platforms. Gamification makes training something employees want to do rather than forcing them to go through a long and boring process. Eddie says leaders and employees are both tired of the long drawn traditional processes. Eddie created his platform with the mindset of not having to be in the setting of a classroom, not only should everyone have access but also save time on the long winded presentation that people forget very fast. People are driven to try to achieve on a game platform, they try to get on the leaderboard - there is a very strong want to learn when you gamify the process of learning.

‍Segment 4

The message that people need to take away from gamification is infinite, but the biggest takeaway is that people want to see something different. The average user on 1huddle is between 38 to 45 years old and the best player on the platform is 60 - according to Eddie this proves that age is just a number when it comes to learning through the game platform provided by 1huddle. Steven then mentions Eddie's favorite movie character, and his favorite TV character. Steven queues ‘The Entrepreneurial Web’ and thanks Eddie for being on the show. Steven introduces next week's topic and says goodbye.

To achieve that share of mind, the intricate tactics that make up a brand (research, strategy, creative, digital and social media, SEO, collateral, point-of-sale, whatever) need to work together.

SMBs must assemble these Lego-like pieces into a unified, positive snapshot of the brand in the customer’s mind...and make sure it stands out!

We are joined by Ryan Harbinson, Director of Business Development with Clearbridge Branding Agency.

Ryan has built successful personal and regional brands in just about every category. He is on top of the latest trends in the fast-paced digital and branding world. Bottom line: If you want to see your brand take off, connect with Ryan.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces his show and talks about small and medium businesses. Steven introduces the idea of brands and branding, and the ideas around it as well as how people may view it. Steven then introduces today’s guest speaker, Ryan Harbinson the Director of Business Development WIth Clearbridge Branding Agency. Ryan has more than 15 years of career experience, he has built successful brands of all sizes. Steven gives an idea of how easy it is to go wrong when helping a company with branding products as well as branding the company itself. Marketing is a process, and it is a journey that meets the requirements of the company as well as the people who provide the demand. Steven further explains marketing and its many branches, by talking about the benefits of the organization as well as the benefits marketing gives to consumers.

Segment 2

Steve introduces Ryan Harbinson, after some playful banter and quick conversation about one of Clearbridge Branding Agencies missions. Ryan takes it away by explaining what Clearbridge Branding Agency does and talks about how they really like to help people and companies at the end of that day. The agency works hard to dive deep into each marketing campaign, for Ryan it is not just about Facebook advertisements. Ryan talks about educating customers on what their company does and differentiates Clearbridge from other companies; they operate from places like Philadelphia, New Jersey and Chicago, they can dominate a lot more by being around the country not in a tiny overpriced Manhattan office.

Segment 3

The two dive right into various social media platforms and how casual people can be on Linkedin. Ryan explains how tight his Linkedin network is as they are all people who can help as well as grow his company. According to Ryan it is important for him to keep linkedin exclusive to his connections as they are key business relationships he has made. Ryan emphasizes that patience is very important in his field as you can’t get much quality by sending mass messages. The two discuss networking as a developed professional - Ryan mentions that he does love to meet new people, but it is not as exciting for him; compared to coming onto shows to promote his cause as he can reach a larger and maybe a more interested audience.

‍Segment 4

Ryan starts this segment off by giving the audience some advice, he says people get consumed by the day to day and they don't put content out. It is key to post, put out yard signs and promote to the right people - don't over think content but take inspiration from other posted content as well. Ryan give an insight to the world marketers and brand developers live in, each of them living in the niche life of each one of their products and brands. Steven raps up by talking about favorite movie characters and Television show characters.

When SMB experience turnover and potential talent is wasted, it can be heartbreaking for the business and the employee. Capable employees feel unsuccessful and frustrated employers feel like they have wasted time, in addition to money.

More often than not, this is because both parties didn't know how to bring out the best in themselves. So, why not lean on someone whose mission is to bring out the best experience in hands-on learning for all parties involved?

We are joined by Susan Fitzell, Certified Virtual Presenter with eSpeakers, Learning and Development Consultant with Susan Fitzell & Associates.

Susan takes these concepts to a whole different level. She talks from a place of real understanding about learning. Imagine having a corporation where each individual knows exactly how they learn and can learn for themselves. We’d have a self-learning organization.

Susan shares her message through stories that will make you laugh, and some that challenge you. She’s very entertaining while you are being blown away by a whole new concept of the learning individual.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steven introduces the show and talks about small and medium businesses as well as talks about the show. Steven introduces today's topic of discussion “Talent is a Terrible Thing to Waste,” in relations to the employee and the employer. Steven introduces his special guest - Susan Fitzell - and then gives the listeners background on her success; she is a certified virtual presenter and a learning and development consultant running her own business as well. Steven gives some fun insights about Susan, from kickboxing to her beliefs on learning.

Segment 2

Susan Dives right in by telling the audience about what she does; Susan helps companies retain top performers, she says that 60% of employees leave companies that are not paying attention to onboarding. Susan talks about how she goes to companies and bridges learning gaps between employees and the employer. Susan gives a few scenarios where her job is important, and talks about going back to school to learn is not the best option because there can be trauma involved. Susan tells us that as humans we have different ways of learning and have specific preferred ways of learning, she believes that it is important for her to teach managers the tools they need to help their employees to learn in different ways. Susan ends the segment by mentioning that since work is at home it is harder to teach and that's where she comes in to insert innovatives ways to make sure companies stay connected when it comes to learning.

Segment 3

The two dive into the various ways companies try to make sure participation is still a priority for employees when they are working from home - such as Zoom polls. According to Susan, they utilize breakout rooms and they should find ways to get employees involved, like friendly competition - or even have the employees freedom to talk to people in a smaller room, which is much more comfortable for the participants. Susan emphasizes that it should be taught in small chunks as it is normally hard to absorb information especially on a virtual platform. At the end of the day employees have to learn even if they struggle, it is Susan's job to help them find different opportunities to complete that learning objective - such as, pairing them with a study group or even have him shadow an employee.

‍Segment 4

In the final segment the two dive into together by discussing concepts of learning agility; they talk about how there is more than one way to learn, traditional learning routes are not the only way. Susan emphasizes that you believe in yourself and believe that you can learn as everyone is born to learn. Steve mentions that from his experience education to execute is a successful way to growth. Susan also gave an insight into her childhood and her father who loved learning - while he was self educated and he loved astronomy and its aspects. Steve then went on to discuss the favorite films and television shows. He then does his outro, and gives reference to the Entrepreneurial Web.

My special guest has a word for 2021 as well...his is "Uplevel." What does Uplevel mean? Very simply, it is an adjective to describe having greater capabilities.

In 2021, having the best possible virtual representation of yourself, your brand, and your organization, has never been more important. Many SMB owners find themselves turning to brand strategists, thought leaders and trusted advisors in the world of LinkedIn.

We are joined by JD Gershbein, Founder of Owlish Communications. JD is a pioneer LinkedIn strategist, a distinguished social psychologist, and a true educator who acts as a facilitator of learning and brings the importance of personal branding to bear, especially in COVID-19 times.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

After a few technical difficulties, Steve introduces himself and talks about Small/Medium Businesses. Steve introduces the topic of the show of discussion which was ‘Up level your virtual presence.’ Steve then talks about his special guest – JD Gershbein – and his word for 2021 which is “UPLEVEL”. Steve introduces JD Gershbein the founder of Owlish Communications, by talking about his successful professional life. Steve also goes into great detail about JD and his presence in the online world. Steve then talks about how important professional interaction is and how networking is very closely linked to success and “making money,” he also adds there is now a need for a virtual presence – especially in the time of the pandemic.

Segment 2

Steve begins by talking to JD about his location and where he is sitting in Chicago. After some playful banter, the two get right into the world of having a virtual presence. JD talks about personal as well as professional branding, and relationship development – JD also talks about the sad reality of predatory and sad business tactics. JD emphasizes that these predatory sales tactics are not the best qualities, and people have more empathy and feelings towards them and that’s how you must approach them. Steve mentions how people are using automation as a shortcut rather than a way to get to know people better, and JD replied by talking about how these tools are there to learn more about those individuals on platforms such as LinkedIn.

Segment 3

JD and Steve talk about how having a virtual presence as an organization is a necessity, especially in the time of Corona. JD begins by talking about how he has never been a stranger to the virtual platform, as he has spent a lot of time working online throughout his life. JD emphasizes that “Networking is the new Prospecting” – this means there is more pressure on bringing everything on platforms from zoom to LinkedIn. JD and Steve also talk about how to present yourself on virtual platforms such as zoom (from zoom fatigue to how you appear or even the awkward break out room). Even on zoom appearance is everything, you have to look the part as well as keep your mannerisms professional, and you must go outside your comfort zone, according to JD. Both JD and Steve also go into how improv, comedy, and laughter also integrate with the themes of the show as well.

‍Segment 4

JD talks about the pandemic and how that has changed how important having an online presence. Steve mentions how he would not have met JD if he had not networked during the pandemic, and how the power of social networking on virtual platforms is actually very credible. Both JD and Steve explore why use or choose the word “UPLEVEL.” They continue by talking about how virtual workers have now normalized themselves and are adapting. Steve wraps up by going over JD’s favorite movie and television character and gives a shout out to the entrepreneurial web.

RVs, Campers, and Custom Trailers have moved from the wish list to reality, for many Americans who hit the road for their vacations this past summer. It would appear that trend is likely to continue in 2021...so why not be prepared for it?

We are joined by Chuck Winslow, CEO and Founder of Good 2 Go Trailers. A veteran owned, family operated trailer dealer you can trust.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steve reads Chuck Winslow’s bio. Chuck Winslow is the founder and CEO of Good 2 Go Trailers. Steve then gives his “Take of the Day”. He talks about how transportation has changed due to the pandemic. Steve introduces the book“The Education of the Accidental CEO”and reads excerpts from it. “If people are not listening to what you are trying to teach them, it’s not teaching. It’s babbling.”

Segment 2

Chuck talks about the “method” of his business. He conducts all of his business online or over the phone. He says it's very important to focus on one client at a time to ensure their custom trailer captures their vision.Steve uses the comparison, Custom tailored suit vs discount rack suit to describe Chuck’s custom trailer business and dealerships. Chuck says, “It’s about building relationships”. Steve asks Chuck to talk about how he built his following up on social media.

Segment 3

Chuck now dives into the “madness” of being a business owner. Chuck talks about how he operated his business through the pandemic. He talks about the variety of requests he has gotten from stripper trailers to medical trailers. Chuck also talks about some of the most fun custom trailer orders for cars. He says he has learned a lot about cars from his clients to make their order “perfect”. He appreciates the passion his clients express. Chuck says he’s always wanted to build a mobile gym.

‍Segment 4

Steve asks Chuck what “message” he wants viewers to take away from today’s show. Chuck says, “No matter what business you’re doing, you need to find someone you can trust.” Steve asks Chuck the final three questions. What is his favorite movie/tv character? What is his favorite TV show? What is his favorite musical instrument and who plays it? Steve thanks Chuck for being on the show and closes the show.

We are joined by author, and mergers and acquisitions authority, Michelle Seiler Tucker. Michelle is the author of the new book Exit Rich: The 6 P Method to Sell Your Business for Huge Profit (in partnership with Sharon Lechter, finance expert and author of Rich Dad Poor Dad).

Exit Rich seeks to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steve greets his audience and introduces his topic, nativating the sale of your SMB. He then gives a bio on his guest, Michelle Seiler Tucker. Michelle is the CEO of Seiler Tucker INC and a best-selling author. Her new book is Exit Rich: The 6 Point Method to Sell Your Business for Huge Profit. Here is her website, https://seilertucker.com/. Steve talks about his personal connection and experience with selling an SMB by talking about his first job in college. He then talks about the book “Retire Young, Retire Rich” written by Robert T Kiyosaki and co written by Sharon Lechter. This book talks about how you can “rich quickly and stay rich forever”. Steve quotes the book, “The problem with getting a job is it gets in the way of getting rich”. Steve then introduces Michelle’s 6 P’s discussed in “Exit Rich”.

Segment 2

Steve greets Michelle then asks her to describe her “method”. Michelle has been in business for 20 years. She noticed a large increase in the closure of small and medium businesses. Exit Rich focuses on teaching entrepreneurs how to maintain a sustainable business and how to effectively sell their business. She says it is important to have a plan and to consider every possibility while operating your own business. She uses her business GPS model to demonstrate this and encourages business owners to have their businesses evaluated every year. Michelle then goes into depth about her 6 Ps for selling your business.

Segment 3

Steve and Michelle get into the “madness” portion of the show. Michelle recalls a story about a $30,000,000 business she had to sell. The business owner left his wife for his school sweetheart. He also did not have any worker’s compensation insurance and ended up filing for bankruptcy. She ended up selling the $30,000,000 business for $1.2 million in bankruptcy court. Michelle then continues to discuss the rest of the 6P’s for selling your business. She talks about how start-ups are lasting longer due to solving problems and adapting. She explains the acronym, AIAM, Always Innovate and Market!. She says, “If you’re not innovating, you’re dying.”

‍Segment 4

Steve plugs the next shows that will air on the network. Steve asks Michelle what message people should take away from this show. She says to read “Exit Rich”, and treat your business as “your real business, not your baby”. She then plugs her book. Steve asks Michelle his favorite three questions, her favorite movie or tv character, her favorite movie or tv show, and her favorite instrument and musician who plays it.

Many SMBs are looking for ways to use the data they work with on a daily basis to make more informed decisions, that lead to more revenue and success. The questions become: Are the looking at the right data? In the right place? For the right reasons? In the right context? At the right time? And so on, and so forth...

We are joined by Jonathan Colavita, Head of U.S. Sales for Parlametric. Parlametric is a Sweden-based, natural data partner for companies that want to deeply understand how their brand, products, campaigns, competitors, employees or general trends are perceived and discussed.

Jon discusses the value of Narrative Analytics (more People & Story-Based Data interpretation) over Metrics-Driven Analytics (more Product & Structure-Based Data interpretation), to help SMBs work smarter in the pursuit of their goals.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Today’s topic is valuable insights from your data. Steve will talk about: if SMBs are looking at the right data, how to interpattre their data, and how to organize your data.Steve says, “There is no sub for surrounding yourself with the right people.” Steve pays respects to a friend of his who passed away last Monday. He also talks about a bone marrow disorder that one of his friend’s sons has. He asks his audience to check out the cause #JackStrong on Instagram. Steve then introduces his guest Johnathan Colavita. Steve introduces the show by talking about his fascination with data. He then retells a story about Merle Haggard and the song “Mama Tried”. He recites a quote from Haggard, “They were singing the words. I was telling a story”. Steve reads an excerpt from the book “The End of Business as Usual” by Brian Solis.

Segment 2

Steve reintroduces his guest, Jonathan Colavita. John is the Head of U.S. Sales for Parlametric. John talks about the history of Parlametric. He emphasizes, “We are a data partner, not a data company”. Parlametric helps businesses truly understand their data and helps them tell a story about how their business is doing. John says, “We want to do 90% of the work”. John is very happy and proud of the work he has done with Parlametric. Steve adds to the significance of John’s quote, “Creative people by nature are not analytical”. John then emphasizes the teamwork utilized at his company. He talks about “live integration”.

Segment 3

John talks about how his company became more inclusive by partnering with more SMBs. Steve and John about the technological advancement of AI and how John uses it in his company. John adds that his company also works with businesses who use stock predictors. He connects emotions and finance.John talks about how his company helps you “understand” your data rather than just spewing numbers at you. He says his company is more than just “being a tool”. Steve emphasizes, “It’s about the story. It’s about the people”.

‍Segment 4

Steve plugs The Entrepreneurial Web, which comes on next. Steve asks John what people can take away today’s show and how they can apply it on Monday. John says that artificial labour is the new tool. If you do not utilize these technological advances, your company will not succeed. John says all companies can benefit from using AI. Steve asks John the “three magic questions”, his favorite tv actors, his favorites tv show/movies, and his favorite musical instrument.

If you are an SMB, and you want to explore video production to get your message out there, where should you be concentrating your efforts to make the most impact? Social Media? General Advertising? Sales Presentations? Internal Communications? Product Pages? Industry Conferences?

The answer could be all of the above, but make sure you have a partner that eats, sleeps, lives, and breathes video production. We are joined by Jon Seiler, Founder, Producer, and Editor at Jonathan Seiler Productions.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes

‍Segment 1

Steve welcomes his audience and promotes Tommy D’s new show Philanthropy in Phocus. He then gives a quick summary on the concept of the show. He talks about the struggles businesses face due to the pandemic. His focus is promoting SMBs or small or medium businesses. Steve gives a bio on his guest Jon Seiler. Jon is the founder of Jon Seiler Productions, a production company that does video production and design., He is a music and film lover with a bachelor’s degree in Fine Arts. Steve then switches gears by talking about story based selling as a strategy SMBs can use to expand their businesses. He quotes a book written by Jeff Bloomfield on how to effectively sell using imagination rather than logic. Steve introduces another book “Friends, Followers, and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media”.

Segment 2

Steve welcomes Jon to the show. Jon talks about what his company does, which is video production. He says everything is customized, therefore, there is no template. His priority with every client is using visual stimuli to tell a business owner’s story. Steve and Jon talk about the editing process and the importance of multiple takes to “have the best representation of the story”. Jon’s saying when it comes to editing is “less is more”. Steve talks about the uptake of virtual learning and training due to the pandemic. Video content is the best way to retain information, according to Jon. Jon talks about the versatility of video content. He tells a story of a friend who uses video content in an afterschool program.

Segment 3

Steve asks Jon to talk about the “madness” behind the video production profession. He talks about one of his first jobs where he worked with a landscaper. He also talks about an experience he had with a criminal defense attorney. Jon expands on his problem solver skills and the curveballs he’s been thrown as a video editor and producer. Jon says “video is not a cheap medium”. He talks about the advantages of badering. Steve and Jon talk about how SMBs often get caught up in their idea without taking into account the process and costs of making that idea become reality. Jon talks about the changes that arose due to the pandemic such as Zoom-mitzvah.

‍Segment 4

Steve asks Jon what people should take away from this show. Jon says write down your elevator pitch and share it. He pushes SMBs to make a video to promote their businesses. Steve believes people need to get out of their comfort zones, especially now during the pandemic. Steve then plugs Jon’s website, http://www.jonathanseiler.com/Jonathan_Seiler_Prod.html.Steve and Jon talk about the struggle of getting started. Steve asks Jon his favorite TV/Movie character. He says Willy Wonka. Steve asks Jon his favorite TV show. He says Seinfield. He then asks his favorite musical instrument. It’s the bass guitar. Steve thanks Jon and closes the show.