<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
    <channel>
        <generator>RedCircle VERIFY_TOKEN_3eba4f74-6284-46ff-a575-c99e4381af8b  -- Rendered At Wed, 15 Apr 2026 00:25:33 &#43;0000</generator>
        <title>All Things Small Biz</title>
        <link>https://redcircle.com/shows/all-things-small-biz</link>
        <language>en-US</language>
        <copyright>All rights reserved.</copyright>
        <itunes:subtitle>A podcast to help you take the leap and run your own business from someone who has done it themselves and wants to share what they learnt with you.</itunes:subtitle>
        <itunes:author>Sarah Hayles</itunes:author>
        <itunes:summary>Sarah Hayles went through the process of starting a small business on her own.

All things small biz is her way of sharing all the lessons she learnt so you don&#39;t have to start your business the long way.

Each week she will share tips and shortcuts for small business owners to help you take the leap and run your own business.</itunes:summary>
        <podcast:guid>3eba4f74-6284-46ff-a575-c99e4381af8b</podcast:guid>
        
        <description><![CDATA[<p>Sarah Hayles went through the process of starting a small business on her own.</p><p>All things small biz is her way of sharing all the lessons she learnt so you don&#39;t have to start your business the long way.</p><p>Each week she will share tips and shortcuts for small business owners to help you take the leap and run your own business.</p>]]></description>
        
        <itunes:type>episodic</itunes:type>
        <podcast:locked>no</podcast:locked>
        <itunes:owner>
            <itunes:name>Sarah Hayles</itunes:name>
            <itunes:email>info@westofthewaves.com</itunes:email>
        </itunes:owner>
        
        <itunes:image href="https://media.redcircle.com/images/2021/10/15/5/df367368-0ba1-4fc4-a16d-ce7241f8bbfb_992a589d-7714-4493-870b-bfb13b4fdccb_blob.jpg"/>
        
        
        
            
            <itunes:category text="Business">

            
                <itunes:category text="Entrepreneurship"/>
            

        </itunes:category>
        
            
            <itunes:category text="Education">

            
                <itunes:category text="How To"/>
            
                <itunes:category text="Self-Improvement"/>
            

        </itunes:category>
        
            
            <itunes:category text="Leisure">

            
                <itunes:category text="Hobbies"/>
            

        </itunes:category>
        

        
        <itunes:explicit>yes</itunes:explicit>
        
        
        
        
        
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 36: What happens when your business goes viral on social media with Meg Richards</itunes:title>
                <title>Ep 36: What happens when your business goes viral on social media with Meg Richards</title>

                <itunes:episode>36</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to prepare and handle having your business go viral</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the pros and cons of having your business go viral and how to prepare for it.
Sarah is then joined by Meg Richards who explains everything that happened with her business when she went viral on instagram reels.</itunes:summary>
                <description><![CDATA[<p>It’s the final episode of Season 1 of All Things Small Biz and we are wrapping up with something we are hoping all of you will get to experience one day. Having your business go viral on social media.</p><p>But what actually happens to your business when this occurs? Well that’s what we’re covering off on today.</p><p>To kick things off Sarah and Brian discuss:</p><p>-      The advantages of having your business go viral</p><p>-      How to prepare your business to be able to handle the post-viral workload</p><p>-      The pitfalls of having your business go viral</p><p><br></p><p>Sarah is then joined by Meg Richards of Kruz Creations.</p><p>Meg has hilarious, has an amazing instgram page and is your product marketing guru.</p><p>Meg has had the very good experience of having her business social media go viral and has learnt a lot of lessons from the experience</p><p>In today’s episode Meg  shares:</p><p>-      How she started building her business social media</p><p>-      What made her social media go viral</p><p>-      What happens after your business goes viral</p><p><br></p><p>Key Quotes:</p><p>“It doesn’t mean you’re winning at life because you’ve got followers.”</p><p><br></p><p>“You don’t need a bazillion followers, you just need to be stay consistent and real to yourself.”</p><p><br></p><p>“Social media is important is so important because that’s where people go to find you and find what you’re about.”</p><p><br></p><p>If you want to follow Meg online you can do so on Instagram:</p><p>@kruzcreations</p><p>Or head to her website: <a href="https://www.kruzcreations.com/" rel="nofollow">https://www.kruzcreations.com/</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;It’s the final episode of Season 1 of All Things Small Biz and we are wrapping up with something we are hoping all of you will get to experience one day. Having your business go viral on social media.&lt;/p&gt;&lt;p&gt;But what actually happens to your business when this occurs? Well that’s what we’re covering off on today.&lt;/p&gt;&lt;p&gt;To kick things off Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      The advantages of having your business go viral&lt;/p&gt;&lt;p&gt;-      How to prepare your business to be able to handle the post-viral workload&lt;/p&gt;&lt;p&gt;-      The pitfalls of having your business go viral&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Meg Richards of Kruz Creations.&lt;/p&gt;&lt;p&gt;Meg has hilarious, has an amazing instgram page and is your product marketing guru.&lt;/p&gt;&lt;p&gt;Meg has had the very good experience of having her business social media go viral and has learnt a lot of lessons from the experience&lt;/p&gt;&lt;p&gt;In today’s episode Meg  shares:&lt;/p&gt;&lt;p&gt;-      How she started building her business social media&lt;/p&gt;&lt;p&gt;-      What made her social media go viral&lt;/p&gt;&lt;p&gt;-      What happens after your business goes viral&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“It doesn’t mean you’re winning at life because you’ve got followers.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“You don’t need a bazillion followers, you just need to be stay consistent and real to yourself.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Social media is important is so important because that’s where people go to find you and find what you’re about.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to follow Meg online you can do so on Instagram:&lt;/p&gt;&lt;p&gt;@kruzcreations&lt;/p&gt;&lt;p&gt;Or head to her website: &lt;a href=&#34;https://www.kruzcreations.com/&#34; rel=&#34;nofollow&#34;&gt;https://www.kruzcreations.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="32500506" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/2d545b38-64f8-4a24-821e-ddf0ee1ace1c/stream.mp3"/>
                
                <guid isPermaLink="false">77e2239a-a31f-49f9-97fa-bd3759ddec49</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 11 Jun 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/6/10/2/b4e1b885-b00a-4fb9-9c90-e335fabc981a_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2031</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 35: Chasing your dreams and building a business around them with Alex Cragg</itunes:title>
                <title>Ep 35: Chasing your dreams and building a business around them with Alex Cragg</title>

                <itunes:episode>35</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Going after a dream and turning it into a business</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss identifying what your dreams are and how to turn them into a business.
Sarah is then joined by Alex Cragg from Burilda Park to discuss how she turned her dreams into a successful business.</itunes:summary>
                <description><![CDATA[<p>Everyone hopes to be able to chase their dream and often that is in regards to their career.</p><p>But what does it mean to chase your dream and start a business with it?</p><p>That’s what we’re hoping to cover today.</p><p>To kick things off Sarah and Brian discuss:</p><p>-      What a business ‘dream’ might look like</p><p>-      What it means to chase your dreams</p><p>-      The different versions of a ‘dream business’</p><p><br></p><p>Sarah is then joined by Alex Cragg from Burilda Park.</p><p>Alex is a horse lover, communications specialist, copywrite, wedding planner, wife, mother and she and her husband are living their dream together.</p><p>In today’s episode Alex shares:</p><p><br></p><p>-       How she decided what her dream business was</p><p>-      The steps she took to chase her dream business</p><p>-      How an injury helped her have the confidence top chase her dream</p><p><br></p><p>Key Quotes:</p><p>“It (the injury) made me not nervous when I came back to ride.”</p><p><br></p><p>“And I just thought, I reckon I could have a crack.”</p><p><br></p><p>If you want to follow Alex online you can do so on Instagram:</p><p>@burildapark_equine</p><p>Or on facebook: <a href="https://www.facebook.com/burildaparkequine1" rel="nofollow">https://www.facebook.com/burildaparkequine1</a></p><p><br></p><p>You can also head to the business websites:</p><p><a href="https://www.burildapark.com.au/" rel="nofollow">https://www.burildapark.com.au/</a></p><p> </p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Everyone hopes to be able to chase their dream and often that is in regards to their career.&lt;/p&gt;&lt;p&gt;But what does it mean to chase your dream and start a business with it?&lt;/p&gt;&lt;p&gt;That’s what we’re hoping to cover today.&lt;/p&gt;&lt;p&gt;To kick things off Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      What a business ‘dream’ might look like&lt;/p&gt;&lt;p&gt;-      What it means to chase your dreams&lt;/p&gt;&lt;p&gt;-      The different versions of a ‘dream business’&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Alex Cragg from Burilda Park.&lt;/p&gt;&lt;p&gt;Alex is a horse lover, communications specialist, copywrite, wedding planner, wife, mother and she and her husband are living their dream together.&lt;/p&gt;&lt;p&gt;In today’s episode Alex shares:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;-       How she decided what her dream business was&lt;/p&gt;&lt;p&gt;-      The steps she took to chase her dream business&lt;/p&gt;&lt;p&gt;-      How an injury helped her have the confidence top chase her dream&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“It (the injury) made me not nervous when I came back to ride.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“And I just thought, I reckon I could have a crack.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to follow Alex online you can do so on Instagram:&lt;/p&gt;&lt;p&gt;@burildapark_equine&lt;/p&gt;&lt;p&gt;Or on facebook: &lt;a href=&#34;https://www.facebook.com/burildaparkequine1&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/burildaparkequine1&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can also head to the business websites:&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.burildapark.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://www.burildapark.com.au/&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="39308643" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/c0ede244-e3fc-4376-ab91-035861a38ad4/stream.mp3"/>
                
                <guid isPermaLink="false">1e3eb2d4-985e-453b-a7d0-b27f64eede09</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 04 Jun 2022 19:40:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/6/3/4/442eef9c-14f0-4979-9d29-656d8bcbcaa8_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2456</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 34: Diving into the next natural step for your business with Andrea McInnes</itunes:title>
                <title>Ep 34: Diving into the next natural step for your business with Andrea McInnes</title>

                <itunes:episode>34</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Figuring out the next natural step for your business</itunes:subtitle>
                <itunes:summary>Sarah and Brian outline all the steps Sarah made with her businesses and how she decided to take them.
Sarah is then joined by Andrea McInnes who discusses how she made the step from online to physical store, and then on to building her own manufacturing hub.</itunes:summary>
                <description><![CDATA[<p>Growing your business can be scary, because what if you make the wrong move?</p><p>But at the same time, you need to make a move in order to keep growing and developing, so many business owners can feel a little trapped.</p><p>In today’s episode we’re discussing diving into the next natural step for your business.</p><p><br></p><p>To start things off, Sarah shares:</p><p>-      How many different steps she has taken with her business</p><p>-      Why you shouldn’t regret any tangent or extra step taken</p><p>-      The next big step that is happening with the podcast</p><p><br></p><p>Sarah is then joined by Andrea McInnes, a wife, mother and owner of 3 businesses!</p><p>Andrea is the founder of Billie &amp; Grace a ladies wear brand, Sassafras, a gorgeous children’s wear store and has also started a manufacturing hub.</p><p>She has made a lot of big and small steps, started or taken over and developed businesses and is constantly growing.</p><p>In today’s episode Andrea shares:</p><p><br></p><p>-      How she made the move from selling on the internet to in a store</p><p>-      Why losing out on a grant pushed her to start a manufacturing hub herself</p><p>-      How she made a less profitable model of manufacturing work for her</p><p><br></p><p>Key Quotes:</p><p>“It’s certainly not the most profitable model but you can make it work.”</p><p>“I’d love to see some young women coming through that we could skill.”</p><p><br></p><p>If you want to follow any of Andreas businesses you can do so on Instagram:</p><p>@ormistonandco</p><p>@sassafrasdungog</p><p>@billie_and_grace</p><p><br></p><p>You can also head to the business websites:</p><p><a href="https://billieandgrace.com.au/" rel="nofollow">https://billieandgrace.com.au/</a></p><p>Or</p><p><a href="https://sassafrasdungog.com.au/" rel="nofollow">https://sassafrasdungog.com.au/</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Growing your business can be scary, because what if you make the wrong move?&lt;/p&gt;&lt;p&gt;But at the same time, you need to make a move in order to keep growing and developing, so many business owners can feel a little trapped.&lt;/p&gt;&lt;p&gt;In today’s episode we’re discussing diving into the next natural step for your business.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;To start things off, Sarah shares:&lt;/p&gt;&lt;p&gt;-      How many different steps she has taken with her business&lt;/p&gt;&lt;p&gt;-      Why you shouldn’t regret any tangent or extra step taken&lt;/p&gt;&lt;p&gt;-      The next big step that is happening with the podcast&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Andrea McInnes, a wife, mother and owner of 3 businesses!&lt;/p&gt;&lt;p&gt;Andrea is the founder of Billie &amp;amp; Grace a ladies wear brand, Sassafras, a gorgeous children’s wear store and has also started a manufacturing hub.&lt;/p&gt;&lt;p&gt;She has made a lot of big and small steps, started or taken over and developed businesses and is constantly growing.&lt;/p&gt;&lt;p&gt;In today’s episode Andrea shares:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;-      How she made the move from selling on the internet to in a store&lt;/p&gt;&lt;p&gt;-      Why losing out on a grant pushed her to start a manufacturing hub herself&lt;/p&gt;&lt;p&gt;-      How she made a less profitable model of manufacturing work for her&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“It’s certainly not the most profitable model but you can make it work.”&lt;/p&gt;&lt;p&gt;“I’d love to see some young women coming through that we could skill.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to follow any of Andreas businesses you can do so on Instagram:&lt;/p&gt;&lt;p&gt;@ormistonandco&lt;/p&gt;&lt;p&gt;@sassafrasdungog&lt;/p&gt;&lt;p&gt;@billie_and_grace&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can also head to the business websites:&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://billieandgrace.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://billieandgrace.com.au/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Or&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://sassafrasdungog.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://sassafrasdungog.com.au/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="38838021" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/39a71605-75b7-4a32-bcb0-0bb4353e2d26/stream.mp3"/>
                
                <guid isPermaLink="false">c9e11b38-c87c-42b1-ba0e-f3c2e8049211</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 28 May 2022 19:40:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/5/27/7/00f8a238-7b34-46d4-85ee-eba896f77b7c_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2427</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 33: Scaling a business up from being just 1 on 1 with Dr Lizzie McCreedy</itunes:title>
                <title>Ep 33: Scaling a business up from being just 1 on 1 with Dr Lizzie McCreedy</title>

                <itunes:episode>33</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>setting your business up to service more than 1 client at a time</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss &#39;scaling up a business&#39; and why many don&#39;t do it when they should.
Sarah is then joined by Dr Lizzie McCreedy, a Vet whose health issues forced her to change from 1 on 1 to dealing with multiple clients at a time.</itunes:summary>
                <description><![CDATA[<p>Keeping a business going can be pretty exhausting, especially if you are basing your business off of a 1 on 1 model with you dealing directly and individually with each client.</p><p>Today’s episode is all about how to plan your business for scaling up, whether it be to include multiple staff, or for courses and workshops that deal with groups of people at one time.</p><p>To start things off, Sarah shares:</p><p>-      How scaling up your business can help you out.</p><p>-      Why many people struggle to figure out how to make things easier for themselves in their business.</p><p>-      Her advice for people who think their career can&#39;t translate into small business</p><p>Sarah is then joined by Dr Lizzie McCreedy, a veterinarian who specialises with horses, but when her health prevented her from doing the hard, 1 on 1 work with clients she found herself being pushed to pivot and actually scale her business in a way where she could deal with more people in less time.</p><p>She loves all things equine and is the founder of the business Empowering Equine Education where she offers the everyday horse owner expert advice straight from the vet.</p><p>In today’s episode Lizzie shares:</p><p>-      How it took a major health issue to force her into scaling her business differently</p><p>-      Her tips for how she started building her course</p><p>-      The importance of having confidence in yourself in order to succeed with running courses.</p><p><br></p><p><strong>Key Quotes:</strong></p><p>“This business is such a direct reflection of me that I need to really show up and be confident in just how valuable I am.”</p><p><br></p><p>“Prioritise one thing that is going to move the needle for me and do that first in the day.”</p><p><br></p><p>“Making sure I had really good mentorship was key…and it saves me a lot of time.”</p><p>If you’re interested in Dr Lizzie’s services or courses you can find her on Instagram at @empowering.equine.education </p><p>Or head to facebook: <a href="https://www.facebook.com/empoweringequineeducation" rel="nofollow">https://www.facebook.com/empoweringequineeducation</a></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Keeping a business going can be pretty exhausting, especially if you are basing your business off of a 1 on 1 model with you dealing directly and individually with each client.&lt;/p&gt;&lt;p&gt;Today’s episode is all about how to plan your business for scaling up, whether it be to include multiple staff, or for courses and workshops that deal with groups of people at one time.&lt;/p&gt;&lt;p&gt;To start things off, Sarah shares:&lt;/p&gt;&lt;p&gt;-      How scaling up your business can help you out.&lt;/p&gt;&lt;p&gt;-      Why many people struggle to figure out how to make things easier for themselves in their business.&lt;/p&gt;&lt;p&gt;-      Her advice for people who think their career can&amp;#39;t translate into small business&lt;/p&gt;&lt;p&gt;Sarah is then joined by Dr Lizzie McCreedy, a veterinarian who specialises with horses, but when her health prevented her from doing the hard, 1 on 1 work with clients she found herself being pushed to pivot and actually scale her business in a way where she could deal with more people in less time.&lt;/p&gt;&lt;p&gt;She loves all things equine and is the founder of the business Empowering Equine Education where she offers the everyday horse owner expert advice straight from the vet.&lt;/p&gt;&lt;p&gt;In today’s episode Lizzie shares:&lt;/p&gt;&lt;p&gt;-      How it took a major health issue to force her into scaling her business differently&lt;/p&gt;&lt;p&gt;-      Her tips for how she started building her course&lt;/p&gt;&lt;p&gt;-      The importance of having confidence in yourself in order to succeed with running courses.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Key Quotes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;“This business is such a direct reflection of me that I need to really show up and be confident in just how valuable I am.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Prioritise one thing that is going to move the needle for me and do that first in the day.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Making sure I had really good mentorship was key…and it saves me a lot of time.”&lt;/p&gt;&lt;p&gt;If you’re interested in Dr Lizzie’s services or courses you can find her on Instagram at @empowering.equine.education &lt;/p&gt;&lt;p&gt;Or head to facebook: &lt;a href=&#34;https://www.facebook.com/empoweringequineeducation&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/empoweringequineeducation&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="54974171" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/0f66ed1c-6b73-48dd-b327-5b4ccec62963/stream.mp3"/>
                
                <guid isPermaLink="false">ffdcff60-ab71-4a0b-8dd1-eb969efd4448</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 21 May 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/5/20/2/c4b2a28e-e28a-440e-8650-a8438ef80e1c_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3435</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 32: Building a business that helps other people outsource with Tenai Seymour</itunes:title>
                <title>Ep 32: Building a business that helps other people outsource with Tenai Seymour</title>

                <itunes:episode>32</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Building a business that takes other peoples outsourced work</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss what Sarah looks for in businesses that she considers having outsource her work.
Sarah is then joined by Tenai Seymour of Ads Haus to share how she convinces others to outsource their social media advertising to her.</itunes:summary>
                <description><![CDATA[<p>This weeks episode is all about running a business that takes other people’s outsourced work.</p><p>To run a business there are so many elements that can easily be outsourced to help alleviate pressure on the business owner. Making a business based around providing that service can be very lucrative and is definitely worth exploring.</p><p>To start things off, Sarah shares:</p><p>-       What jobs she personally outsources to other businesses</p><p>-       The time outsourcing went wrong for her</p><p>-       The top things she looks for in a business hoping to take her outsourced work.</p><p><br></p><p>Sarah is then joined by Tenai Seymour.</p><p>Tenai is a mother, a legend and the founder of Ads Haus, a service that helps you master Facebook and Instagram ads to grow your business confidently.</p><p>Tenai has a background in marketing, has worked in cattle export, studied international business and marketing.</p><p>She is all about the social media ads and has so much knowledge to help you out.</p><p>In today’s episode Tenai shares:</p><p>-      How she proved to a business that they needed her services</p><p>-      The 3 main things you should do before running ads</p><p>-      Her major, but surprisingly simple, hack for taking video for ad content</p><p><br></p><p>Key Quotes:</p><p><br></p><p>“The data will tell you exactly what’s happening or where you’re falling down.”</p><p><br></p><p>“Don’t just assume, test, test, test, test, test.”</p><p><br></p><p>“You can have an idea and be running with this idea, but if the data isn’t coming back, there is a disconnect there.”</p><p><br></p><p>“Outsource stuff that you don’t enjoy or that is going to take you a long time.”</p><p><br></p><p>If you want to find more tips or use Tenai’s services, you can follow her on Instagram at @ads_haus or head to her website www.adshaus.com.au</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;This weeks episode is all about running a business that takes other people’s outsourced work.&lt;/p&gt;&lt;p&gt;To run a business there are so many elements that can easily be outsourced to help alleviate pressure on the business owner. Making a business based around providing that service can be very lucrative and is definitely worth exploring.&lt;/p&gt;&lt;p&gt;To start things off, Sarah shares:&lt;/p&gt;&lt;p&gt;-       What jobs she personally outsources to other businesses&lt;/p&gt;&lt;p&gt;-       The time outsourcing went wrong for her&lt;/p&gt;&lt;p&gt;-       The top things she looks for in a business hoping to take her outsourced work.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Tenai Seymour.&lt;/p&gt;&lt;p&gt;Tenai is a mother, a legend and the founder of Ads Haus, a service that helps you master Facebook and Instagram ads to grow your business confidently.&lt;/p&gt;&lt;p&gt;Tenai has a background in marketing, has worked in cattle export, studied international business and marketing.&lt;/p&gt;&lt;p&gt;She is all about the social media ads and has so much knowledge to help you out.&lt;/p&gt;&lt;p&gt;In today’s episode Tenai shares:&lt;/p&gt;&lt;p&gt;-      How she proved to a business that they needed her services&lt;/p&gt;&lt;p&gt;-      The 3 main things you should do before running ads&lt;/p&gt;&lt;p&gt;-      Her major, but surprisingly simple, hack for taking video for ad content&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“The data will tell you exactly what’s happening or where you’re falling down.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Don’t just assume, test, test, test, test, test.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“You can have an idea and be running with this idea, but if the data isn’t coming back, there is a disconnect there.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Outsource stuff that you don’t enjoy or that is going to take you a long time.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to find more tips or use Tenai’s services, you can follow her on Instagram at @ads_haus or head to her website www.adshaus.com.au&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="48975203" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/6650542b-526a-42f3-8939-a3f1553549c2/stream.mp3"/>
                
                <guid isPermaLink="false">0603c8c6-7d5b-4944-b2c1-d60beac6c106</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 14 May 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/5/13/3/4a50eec1-224c-4162-bf57-b1b6153cd0dc_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3060</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 31: How to pivot within your business with Sarah Kalmeta</itunes:title>
                <title>Ep 31: How to pivot within your business with Sarah Kalmeta</title>

                <itunes:episode>32</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>What is pivoting and how can it help your small biz?</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the importance of pivoting within your business and what it means.
Sarah is then joined by Sarah Kalmeta from Pivot Point who explains how to identify when to pivot and how to do so.</itunes:summary>
                <description><![CDATA[<p>Pivoting in your business is both scary and essential. A pivot means change and changes can go wrong, but often if we don’t pivot and change we might fail completely.</p><p>In this week’s episode we will be discussing the ins and outs of pivoting and what it means for your small business</p><p>To start things off, Sarah shares:</p><p>-      Exactly what is a pivot in a business context</p><p>-      The difference between big and small pivots</p><p>-      How to know when to pivot</p><p><br></p><p>Sarah is then joined by Sarah Kalmeta aka Sarah The Pivoter.</p><p>Sarah is the founder of Pivot Point but is so much more than that. She started as a figure skater but due to injury she pivoted into aviation but much later on was forced to pivot again.</p><p>In today’s episode Sarah shares:</p><p>-      What steps she took to help herself actively identify where to pivot to next professionally</p><p>-      The importance of recognising and acting on upcoming change</p><p>-      How making a change can occur in varying degrees and the common pivot most people ignore</p><p><br></p><p>Key Quotes:</p><p> “When you’re really happy and really fulfilled, there’s a limit there because you don’t want to do anything different.”</p><p>“If you&#39;re thinking about a year from now’s actions you will never do todays actions.”</p><p>“We can continue in the same direction we’ve been. We can even just go 1 degree. But most people think it has to be a 180 flip.”</p><p><br></p><p>If you want to find out more about Sarah and Pivot Point you can find her here: <a href="https://sarahkalmeta.com/" rel="nofollow">https://sarahkalmeta.com/</a></p><p>You can also find her on social media</p><p>Instagram: @sarahthepivoter</p><p>Facebook: <a href="https://www.facebook.com/sarah.kalmeta" rel="nofollow">https://www.facebook.com/sarah.kalmeta</a></p><p>Linkedin: <a href="https://www.linkedin.com/in/sarah-kalmeta/" rel="nofollow">https://www.linkedin.com/in/sarah-kalmeta/</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Pivoting in your business is both scary and essential. A pivot means change and changes can go wrong, but often if we don’t pivot and change we might fail completely.&lt;/p&gt;&lt;p&gt;In this week’s episode we will be discussing the ins and outs of pivoting and what it means for your small business&lt;/p&gt;&lt;p&gt;To start things off, Sarah shares:&lt;/p&gt;&lt;p&gt;-      Exactly what is a pivot in a business context&lt;/p&gt;&lt;p&gt;-      The difference between big and small pivots&lt;/p&gt;&lt;p&gt;-      How to know when to pivot&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Sarah Kalmeta aka Sarah The Pivoter.&lt;/p&gt;&lt;p&gt;Sarah is the founder of Pivot Point but is so much more than that. She started as a figure skater but due to injury she pivoted into aviation but much later on was forced to pivot again.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah shares:&lt;/p&gt;&lt;p&gt;-      What steps she took to help herself actively identify where to pivot to next professionally&lt;/p&gt;&lt;p&gt;-      The importance of recognising and acting on upcoming change&lt;/p&gt;&lt;p&gt;-      How making a change can occur in varying degrees and the common pivot most people ignore&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt; “When you’re really happy and really fulfilled, there’s a limit there because you don’t want to do anything different.”&lt;/p&gt;&lt;p&gt;“If you&amp;#39;re thinking about a year from now’s actions you will never do todays actions.”&lt;/p&gt;&lt;p&gt;“We can continue in the same direction we’ve been. We can even just go 1 degree. But most people think it has to be a 180 flip.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to find out more about Sarah and Pivot Point you can find her here: &lt;a href=&#34;https://sarahkalmeta.com/&#34; rel=&#34;nofollow&#34;&gt;https://sarahkalmeta.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also find her on social media&lt;/p&gt;&lt;p&gt;Instagram: @sarahthepivoter&lt;/p&gt;&lt;p&gt;Facebook: &lt;a href=&#34;https://www.facebook.com/sarah.kalmeta&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/sarah.kalmeta&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Linkedin: &lt;a href=&#34;https://www.linkedin.com/in/sarah-kalmeta/&#34; rel=&#34;nofollow&#34;&gt;https://www.linkedin.com/in/sarah-kalmeta/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="44695301" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/088077d2-0b30-4e9b-8e3a-35085e5c1e03/stream.mp3"/>
                
                <guid isPermaLink="false">e3bc2f11-916b-4a21-bb41-6dad64905eaf</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 07 May 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/5/10/1/fe5340c2-ce24-4f46-a6bf-400826a59485_70c-953141b0850e_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2793</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 30: Confidence and Memorable Marketing with Heidi Anderson</itunes:title>
                <title>Ep 30: Confidence and Memorable Marketing with Heidi Anderson</title>

                <itunes:episode>30</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Building your confidence so you can market with confidence</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the importance of being confident when marketing your business and their tips for building confidence.
Sarah is then joined by radio host, podcaster and marketer Heidi Anderson who gives her advice on how to really get out there and be confident with your business.</itunes:summary>
                <description><![CDATA[<p>It takes a lot of confidence to start a small business, but it takes even more confidence to start promoting that business.</p><p>In this week’s episode Sarah and Brian are covering how to develop the confidence to market your business and how to handle that little voice of self doubt.</p><p>Sarah shares:</p><p>-      How knowing who your business audience is can help you confidently approach them</p><p>-      Tips for building confidence</p><p>-      Her main tip for how to be confident in front of a crowd</p><p><br></p><p>Sarah is then joined by Heidi Anderson to talk confidence and marketing. Heidi has been a big brother housemate, worked on radio in Perth, she is a wife, a mother, a fellow podcaster, has walked through shopping centres with no pants on and is all about helping people being ‘memorable as fuck with their marketing’.</p><p>Heidi shares:</p><p>-      How communication is essential to confidence</p><p>-      The very first thing someone should do to start building confidence</p><p>-      How she uses special ‘challenges’ to build her confidence</p><p><br></p><p>Key Quotes:</p><p> “If you want to create confidence you have to be able to communicate and tell people how you feel.”</p><p><br></p><p>“When your speaking to yourself in a nasty way it&#39;s because you haven&#39;t healed stuff”</p><p><br></p><p>“We fail and then we jump on the next thing … because they are going to think we failed and we don’t want to be vulnerable and say that we need help.’</p><p><br></p><p>If you want to find out more about Heidi you can listen to her podcast Champagne Confidence on all podcasting channels and on apple here: <a href="https://podcasts.apple.com/au/podcast/champagne-confidence-with-heidi-anderson/id1615702282" rel="nofollow">https://podcasts.apple.com/au/podcast/champagne-confidence-with-heidi-anderson/id1615702282</a></p><p>You can follow her in socials at @_heidianderson for tips on marketing and information on her program.</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;It takes a lot of confidence to start a small business, but it takes even more confidence to start promoting that business.&lt;/p&gt;&lt;p&gt;In this week’s episode Sarah and Brian are covering how to develop the confidence to market your business and how to handle that little voice of self doubt.&lt;/p&gt;&lt;p&gt;Sarah shares:&lt;/p&gt;&lt;p&gt;-      How knowing who your business audience is can help you confidently approach them&lt;/p&gt;&lt;p&gt;-      Tips for building confidence&lt;/p&gt;&lt;p&gt;-      Her main tip for how to be confident in front of a crowd&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Heidi Anderson to talk confidence and marketing. Heidi has been a big brother housemate, worked on radio in Perth, she is a wife, a mother, a fellow podcaster, has walked through shopping centres with no pants on and is all about helping people being ‘memorable as fuck with their marketing’.&lt;/p&gt;&lt;p&gt;Heidi shares:&lt;/p&gt;&lt;p&gt;-      How communication is essential to confidence&lt;/p&gt;&lt;p&gt;-      The very first thing someone should do to start building confidence&lt;/p&gt;&lt;p&gt;-      How she uses special ‘challenges’ to build her confidence&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt; “If you want to create confidence you have to be able to communicate and tell people how you feel.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“When your speaking to yourself in a nasty way it&amp;#39;s because you haven&amp;#39;t healed stuff”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“We fail and then we jump on the next thing … because they are going to think we failed and we don’t want to be vulnerable and say that we need help.’&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to find out more about Heidi you can listen to her podcast Champagne Confidence on all podcasting channels and on apple here: &lt;a href=&#34;https://podcasts.apple.com/au/podcast/champagne-confidence-with-heidi-anderson/id1615702282&#34; rel=&#34;nofollow&#34;&gt;https://podcasts.apple.com/au/podcast/champagne-confidence-with-heidi-anderson/id1615702282&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can follow her in socials at @_heidianderson for tips on marketing and information on her program.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="51999973" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/8d399099-b1d7-45a2-84b9-671e5fd7785c/stream.mp3"/>
                
                <guid isPermaLink="false">4fbc13e4-0275-4da0-9838-b414f9929b74</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 30 Apr 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/4/29/1/1ad42636-8147-48f6-9353-f7fc1ec6dab0_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3249</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 29: Running a business as a creative person with Stu Galligan</itunes:title>
                <title>Ep 29: Running a business as a creative person with Stu Galligan</title>

                <itunes:episode>29</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>The pros and cons to running a business when you have a creative mindset</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the pros and cons of being creative and starting a business.
Sarah is then joined by Stu Galligan to discuss what business lessons we can learn from a creative musician who has launched their first single.</itunes:summary>
                <description><![CDATA[<p>A lot of creatives may consider starting a business, but being a creative can be both a blessing and a curse when it comes to all the levels of business operation.</p><p>In todays episode Sarah and Brian discuss:</p><p>-      The traps a creative person can encounter when starting a business</p><p>-      How to focus on the business essentials when you have a creative mindset</p><p>-      How outsourcing is an advantage for creative people</p><p>Sarah is then joined by Stu Galligan. Stu is a husband and a father and a manager of a mining company who has recently followed his dream to release a debut single .</p><p>For todays episode we are aiming to examine how Stu started his music career and launched his single and pull some essential lessons that can apply to small business.</p><p>In todays episode Stu shares:</p><p>-      How he had to plan out and structure his creative venture</p><p>-      How authenticity is essential with creativity</p><p>-      The advantage to getting outside help when you’re trying something new</p><p><br></p><p>Key Quotes:</p><p><br></p><p>“You can’t hide anything, you need to be authentic”</p><p><br></p><p>“The goals were 2 steps away, then another 2 steps away and I kept knocking them over easier than I thought I would.”</p><p><br></p><p>“There’s nothing you can’t learn to do yourself.”</p><p><br></p><p>If you want to check out Stu’s music you can do so via his website <a href="http://www.Vonsharp.com" rel="nofollow">www.Vonsharp.com</a></p><p>You can also find him on spotify and apple music and search for the single ‘Day Dreamer”.</p><p>You can also find him on social media</p><p>Instagram: @von_razor_sharp</p><p>Facebook: <a href="https://www.facebook.com/vonrazorsharp/" rel="nofollow">https://www.facebook.com/vonrazorsharp/</a></p><p>Tiktok: <a href="https://www.tiktok.com/@razorsharptunes" rel="nofollow">https://www.tiktok.com/@razorsharptunes</a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCyL4dce1xNMv_19L4uykbkg" rel="nofollow">https://www.youtube.com/channel/UCyL4dce1xNMv_19L4uykbkg</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;A lot of creatives may consider starting a business, but being a creative can be both a blessing and a curse when it comes to all the levels of business operation.&lt;/p&gt;&lt;p&gt;In todays episode Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      The traps a creative person can encounter when starting a business&lt;/p&gt;&lt;p&gt;-      How to focus on the business essentials when you have a creative mindset&lt;/p&gt;&lt;p&gt;-      How outsourcing is an advantage for creative people&lt;/p&gt;&lt;p&gt;Sarah is then joined by Stu Galligan. Stu is a husband and a father and a manager of a mining company who has recently followed his dream to release a debut single .&lt;/p&gt;&lt;p&gt;For todays episode we are aiming to examine how Stu started his music career and launched his single and pull some essential lessons that can apply to small business.&lt;/p&gt;&lt;p&gt;In todays episode Stu shares:&lt;/p&gt;&lt;p&gt;-      How he had to plan out and structure his creative venture&lt;/p&gt;&lt;p&gt;-      How authenticity is essential with creativity&lt;/p&gt;&lt;p&gt;-      The advantage to getting outside help when you’re trying something new&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“You can’t hide anything, you need to be authentic”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“The goals were 2 steps away, then another 2 steps away and I kept knocking them over easier than I thought I would.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“There’s nothing you can’t learn to do yourself.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you want to check out Stu’s music you can do so via his website &lt;a href=&#34;http://www.Vonsharp.com&#34; rel=&#34;nofollow&#34;&gt;www.Vonsharp.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also find him on spotify and apple music and search for the single ‘Day Dreamer”.&lt;/p&gt;&lt;p&gt;You can also find him on social media&lt;/p&gt;&lt;p&gt;Instagram: @von_razor_sharp&lt;/p&gt;&lt;p&gt;Facebook: &lt;a href=&#34;https://www.facebook.com/vonrazorsharp/&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/vonrazorsharp/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Tiktok: &lt;a href=&#34;https://www.tiktok.com/@razorsharptunes&#34; rel=&#34;nofollow&#34;&gt;https://www.tiktok.com/@razorsharptunes&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Youtube: &lt;a href=&#34;https://www.youtube.com/channel/UCyL4dce1xNMv_19L4uykbkg&#34; rel=&#34;nofollow&#34;&gt;https://www.youtube.com/channel/UCyL4dce1xNMv_19L4uykbkg&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="47959562" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/bb116845-41a5-43df-b18f-f8f7ff3eea18/stream.mp3"/>
                
                <guid isPermaLink="false">30eafc79-e213-4d88-b588-12f370fb027e</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 23 Apr 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/4/29/1/7313d27e-e668-406d-9c20-90dcdf59f088_878-ed4cf910eca5_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2997</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 28: How to know when to get outside help with Ingrid Mansley</itunes:title>
                <title>Ep 28: How to know when to get outside help with Ingrid Mansley</title>

                <itunes:episode>28</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to get outside help and recognise when you need it</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the pros and cons of outsourcing work for your business and the steps Sarah takes to do so.
Sarah is then joined by Ingrid Mansley who explains who she recognises when she needs help and how she gets the best quality help.</itunes:summary>
                <description><![CDATA[<p>When starting a small business it can be all too tempting to try and take it all on yourself. Who else will work on it as hard or as passionately as you?</p><p>Unfortunately, doing this means many business owners will overload themselves and burn out, or be unable to grow the business any further.</p><p>To grow and avoid burn out most businesses will reach a point where they need to source outside help, and in this week’s episode we’ll be discussing everything you need to know about doing this.</p><p>To begin, Sarah and Brian discuss:</p><p>-      The reasons many don’t realise they need help</p><p>-      The reasons you should get help</p><p>-      The ways Sarah sources help for her business</p><p><br></p><p>Sarah is then joined by Ingrid Mansley from Unearthed Homewares.</p><p>Ingrid is also an amazing interior designer based in Cowra and has had to look for help as she expands her retail business and design business.</p><p>In today’s episode Ingrid shares:</p><p>-      How she knows when she needs help</p><p>-      Her tips for determining if an outsourced helper is good enough</p><p>-      At what stage you should start planning to outsource work</p><p><br></p><p>Key Quotes:</p><p>“The reality of trying to do everything yourself means that you do nothing exceptionally well”</p><p><br></p><p>“It’s just so hard juggling everything”</p><p><br></p><p>“Look for someone you trust to do the elements you cannot physically keep up with”</p><p>And if you want to find Ingrid and her business you can find her on Instagram at @unearthedhomewares and on facebook at <a href="https://www.facebook.com/unearthedhomewares" rel="nofollow">https://www.facebook.com/unearthedhomewares</a></p><p>You can also find more via her website: <a href="https://unearthedhomewares.com/" rel="nofollow">https://unearthedhomewares.com/</a></p><p>For all things interior design you can find her on Pinterest at: https://www.pinterest.com.au/IngridMansley/</p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;When starting a small business it can be all too tempting to try and take it all on yourself. Who else will work on it as hard or as passionately as you?&lt;/p&gt;&lt;p&gt;Unfortunately, doing this means many business owners will overload themselves and burn out, or be unable to grow the business any further.&lt;/p&gt;&lt;p&gt;To grow and avoid burn out most businesses will reach a point where they need to source outside help, and in this week’s episode we’ll be discussing everything you need to know about doing this.&lt;/p&gt;&lt;p&gt;To begin, Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      The reasons many don’t realise they need help&lt;/p&gt;&lt;p&gt;-      The reasons you should get help&lt;/p&gt;&lt;p&gt;-      The ways Sarah sources help for her business&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Ingrid Mansley from Unearthed Homewares.&lt;/p&gt;&lt;p&gt;Ingrid is also an amazing interior designer based in Cowra and has had to look for help as she expands her retail business and design business.&lt;/p&gt;&lt;p&gt;In today’s episode Ingrid shares:&lt;/p&gt;&lt;p&gt;-      How she knows when she needs help&lt;/p&gt;&lt;p&gt;-      Her tips for determining if an outsourced helper is good enough&lt;/p&gt;&lt;p&gt;-      At what stage you should start planning to outsource work&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“The reality of trying to do everything yourself means that you do nothing exceptionally well”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“It’s just so hard juggling everything”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Look for someone you trust to do the elements you cannot physically keep up with”&lt;/p&gt;&lt;p&gt;And if you want to find Ingrid and her business you can find her on Instagram at @unearthedhomewares and on facebook at &lt;a href=&#34;https://www.facebook.com/unearthedhomewares&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/unearthedhomewares&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also find more via her website: &lt;a href=&#34;https://unearthedhomewares.com/&#34; rel=&#34;nofollow&#34;&gt;https://unearthedhomewares.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For all things interior design you can find her on Pinterest at: https://www.pinterest.com.au/IngridMansley/&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="45496529" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/ef4c3155-e4ee-4069-81e4-9ebfeb12facd/stream.mp3"/>
                
                <guid isPermaLink="false">a97a31b3-25aa-42d2-9386-bfd72636bb65</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 16 Apr 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/4/14/23/f81d297b-1ea5-45bc-806d-3e15e5ada31b_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2843</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 27: Mindset and Strategies to Manage Overwhelm with Ali Flynn</itunes:title>
                <title>Ep 27: Mindset and Strategies to Manage Overwhelm with Ali Flynn</title>

                <itunes:episode>27</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Mindset and managing overwhelm</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss developing good mind set tools and how it works for them.
Sarah is then joined by Ali Flynn who discusses her tips for mindset and managing overwhelm and how it helped her with her business when she had a stroke.</itunes:summary>
                <description><![CDATA[<p>A strong mindset is essential to continuing your small business, especially through the bumpy times.</p><p>With that in mind, today’s episode covers mindset and strategies for handling overwhelm.</p><p>To begin Sarah and Brian discuss:</p><p>-      The big misconception about being an entrepreneur and how it contributes to overwhelm</p><p>-      An exercise Sarah does with all her clients to help with positive mind set</p><p>-      Sarah’s mindset tips for handling comparison to others</p><p>Sarah is then joined by Ali Flynn, owner and founder of Tri-altitude performance, Altitude Fitness Armidale and Vera Vidya Yoga.</p><p>Ali’s background in psychology, wellness and fitness makes her very well suited to share advice when it comes to mindset and handling overwhelm.</p><p>But on top of that, having suffered from a stroke right as she first started her business she knows just how difficult life obstacles can be, and how best to prepare yourself mentally to overcome them.</p><p>In today’s episode Ali shares:</p><p>-      What things she did to help her mindset so she could enable growth</p><p>-      Her mindset strategy for dealing with overwhelm</p><p>-      Her mindset tools for difficult conversations or dealing with problems</p><p><br></p><p>Key Quotes:</p><p>“Try and find that gap, try and take a nice big breath in and remind yourself why you’re there and that you actually love being there.”</p><p><br></p><p>“Ask yourself the question, what’s the outcome that I’m trying to achieve here”</p><p><br></p><p>“Write 101 thing to solve the problem”</p><p><br></p><p>You can follow Ali online through all her business.</p><p>For Tri-altitude Performance you can follow her online at <a href="http://www.trialtitudeperformance.com.au" rel="nofollow">www.trialtitudeperformance.com.au</a></p><p>Or via Instagram at @trialtitudeperformance</p><p>You can also find out more about Altitude Fitness Armidale through their website: <a href="http://www.altitudefitnessarmidale.com.au" rel="nofollow">www.altitudefitnessarmidale.com.au</a></p><p>Or follow them on Instagram at @Altitudefitnessarmidale</p><p>You can follow Vera Vidya Yoga on Instagram at @Veravidyayoga</p><p>And you can find Ali herself on linkedin at: <a href="http://www.linkedin.com/in/aliflynn" rel="nofollow">www.linkedin.com/in/aliflynn</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p><p><br></p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;A strong mindset is essential to continuing your small business, especially through the bumpy times.&lt;/p&gt;&lt;p&gt;With that in mind, today’s episode covers mindset and strategies for handling overwhelm.&lt;/p&gt;&lt;p&gt;To begin Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      The big misconception about being an entrepreneur and how it contributes to overwhelm&lt;/p&gt;&lt;p&gt;-      An exercise Sarah does with all her clients to help with positive mind set&lt;/p&gt;&lt;p&gt;-      Sarah’s mindset tips for handling comparison to others&lt;/p&gt;&lt;p&gt;Sarah is then joined by Ali Flynn, owner and founder of Tri-altitude performance, Altitude Fitness Armidale and Vera Vidya Yoga.&lt;/p&gt;&lt;p&gt;Ali’s background in psychology, wellness and fitness makes her very well suited to share advice when it comes to mindset and handling overwhelm.&lt;/p&gt;&lt;p&gt;But on top of that, having suffered from a stroke right as she first started her business she knows just how difficult life obstacles can be, and how best to prepare yourself mentally to overcome them.&lt;/p&gt;&lt;p&gt;In today’s episode Ali shares:&lt;/p&gt;&lt;p&gt;-      What things she did to help her mindset so she could enable growth&lt;/p&gt;&lt;p&gt;-      Her mindset strategy for dealing with overwhelm&lt;/p&gt;&lt;p&gt;-      Her mindset tools for difficult conversations or dealing with problems&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“Try and find that gap, try and take a nice big breath in and remind yourself why you’re there and that you actually love being there.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Ask yourself the question, what’s the outcome that I’m trying to achieve here”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Write 101 thing to solve the problem”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can follow Ali online through all her business.&lt;/p&gt;&lt;p&gt;For Tri-altitude Performance you can follow her online at &lt;a href=&#34;http://www.trialtitudeperformance.com.au&#34; rel=&#34;nofollow&#34;&gt;www.trialtitudeperformance.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Or via Instagram at @trialtitudeperformance&lt;/p&gt;&lt;p&gt;You can also find out more about Altitude Fitness Armidale through their website: &lt;a href=&#34;http://www.altitudefitnessarmidale.com.au&#34; rel=&#34;nofollow&#34;&gt;www.altitudefitnessarmidale.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Or follow them on Instagram at @Altitudefitnessarmidale&lt;/p&gt;&lt;p&gt;You can follow Vera Vidya Yoga on Instagram at @Veravidyayoga&lt;/p&gt;&lt;p&gt;And you can find Ali herself on linkedin at: &lt;a href=&#34;http://www.linkedin.com/in/aliflynn&#34; rel=&#34;nofollow&#34;&gt;www.linkedin.com/in/aliflynn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
                <enclosure length="44781400" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/69c05fdc-4b84-4dfa-8294-28bb4a14d885/stream.mp3"/>
                
                <guid isPermaLink="false">bca5b516-9068-4906-953e-16259a2f8dc5</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 09 Apr 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/4/9/5/14aaafb7-7fce-4062-90bf-75e538d18c3d_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2798</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 26: Solving your clients problems with Julia Van Der Sommen</itunes:title>
                <title>Ep 26: Solving your clients problems with Julia Van Der Sommen</title>

                <itunes:episode>26</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Figuring out your clients problems and how to solve them</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the importance of being able to figure out a clients problem in order to find the best solution.
Sarah is then joined by Julia Van Der Sommen who shares the strategies she uses to have her clients communicate their problems to her.</itunes:summary>
                <description><![CDATA[<p>When providing a service for a client, or even providing the right product for a client, the best result will come from being able to identify your clients problems in order to find the right solution.</p><p>In today’s episode Sarah and Brian discuss:</p><p>-      Why it’s important to identify clients problems</p><p>-      How to identify your clients problems</p><p>-      How niches help solve problems for clients</p><p>Sarah is then joined by Julia Van Der Sommen from Sample Room.</p><p>Julia and her husband Daniel live in downtown Melbourne and they have endured the highs and lows that is Covid. But through it all they have run an absolutely amazing business.</p><p>In today’s episode Julia shares:</p><p><br></p><p>-      How she trains her clients to teach her what they need</p><p>-      What problems she has identified for her mentees in the industry</p><p>-      How she is seemingly able to be a mind reader when it comes to figuring out problems</p><p><br></p><p>Key quotes:</p><p>“My job as the pattern maker is sort of the mind reader and interpreter”</p><p>“We have in our mind really a clear picture of your customer because that’s how we have trainer you to teach us”</p><p>“I can have four meetings in a day and they are all very different customers”</p><p><br></p><p>Do follow Julia online you can find her business on Instagram at @sampleroom or you can find even more on her website at <a href="https://sampleroom.com.au/" rel="nofollow">https://sampleroom.com.au/</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;When providing a service for a client, or even providing the right product for a client, the best result will come from being able to identify your clients problems in order to find the right solution.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      Why it’s important to identify clients problems&lt;/p&gt;&lt;p&gt;-      How to identify your clients problems&lt;/p&gt;&lt;p&gt;-      How niches help solve problems for clients&lt;/p&gt;&lt;p&gt;Sarah is then joined by Julia Van Der Sommen from Sample Room.&lt;/p&gt;&lt;p&gt;Julia and her husband Daniel live in downtown Melbourne and they have endured the highs and lows that is Covid. But through it all they have run an absolutely amazing business.&lt;/p&gt;&lt;p&gt;In today’s episode Julia shares:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;-      How she trains her clients to teach her what they need&lt;/p&gt;&lt;p&gt;-      What problems she has identified for her mentees in the industry&lt;/p&gt;&lt;p&gt;-      How she is seemingly able to be a mind reader when it comes to figuring out problems&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key quotes:&lt;/p&gt;&lt;p&gt;“My job as the pattern maker is sort of the mind reader and interpreter”&lt;/p&gt;&lt;p&gt;“We have in our mind really a clear picture of your customer because that’s how we have trainer you to teach us”&lt;/p&gt;&lt;p&gt;“I can have four meetings in a day and they are all very different customers”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Do follow Julia online you can find her business on Instagram at @sampleroom or you can find even more on her website at &lt;a href=&#34;https://sampleroom.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://sampleroom.com.au/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="58326622" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/645568da-fc3c-4b6b-94ce-3e9d5229365b/stream.mp3"/>
                
                <guid isPermaLink="false">186ef0d3-1164-44fd-8515-abbeb03e658c</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 02 Apr 2022 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/4/1/7/1722509b-2564-488d-9fa2-41b21748cfaa_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3645</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 25: How important is customer service to your business? With Nat Redgrave</itunes:title>
                <title>Ep 25: How important is customer service to your business? With Nat Redgrave</title>

                <itunes:episode>25</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to use customer service to help your small business</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the pros and cons of customer service and how it can be used to help the business.
Sarah is then joined by Nat Redgrave of Brand em Outfitters who shares his tips for getting the most out of customer service.</itunes:summary>
                <description><![CDATA[<p>Whether it’s retail or service, most small businesses will be reliant on their customers, which means a business owners most powerful tool is good customer service.</p><p>In today’s episode Sarah and Brian discuss the ins and outs of customer service and how it can be used to benefit your business.</p><p>Sarah shares:</p><p>-      How communication and customer service are connected</p><p>-      How customer service influences your number of clients</p><p>-      How to deliver goo customer service when you can’t be face to face</p><p><br></p><p>Sarah is then joined by Nat Redgrave of Brand em Outfitters.</p><p>Nat is a family man based in the rural township of Moranbah. Nat worked in the mining industry for many years but he had a desire to start a clothing business focused on providing high quality products, affordable prices and a strong focus on good old fashion customer service! And so, Brand’em Outfitters was born.</p><p><br></p><p>Customer service is essential to Nat’s business and in today’s episode he reveals:</p><p>-      Just how far he goes to provide good customer service</p><p>-      How he handles unappreciative people who expect too much</p><p>-      Why providing a premium product is a part of customer service</p><p><br></p><p>Key quotes:</p><p>“It’s not hard to provide good service”</p><p>“Whether they order 1 jacket or 100 jackets they are still a client to me and I’ll still go out of my way to help them out”</p><p>“Customer service and open and transparent pricing are two of my biggest things”</p><p><br></p><p>To check out everything Nat is up to you can head to his website <a href="http://www.brandemoutfitters.com.au" rel="nofollow">www.brandemoutfitters.com.au</a> or follow him on facebook and Instagram at @brandemoutfitters</p><p><br></p><p>For the other businesses mentioned in this weeks episode you can follow Heather from Dusk On The Downs on Instagram at @duskonthedowns or you can follow Maddison at @_hydeandsticks</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Whether it’s retail or service, most small businesses will be reliant on their customers, which means a business owners most powerful tool is good customer service.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah and Brian discuss the ins and outs of customer service and how it can be used to benefit your business.&lt;/p&gt;&lt;p&gt;Sarah shares:&lt;/p&gt;&lt;p&gt;-      How communication and customer service are connected&lt;/p&gt;&lt;p&gt;-      How customer service influences your number of clients&lt;/p&gt;&lt;p&gt;-      How to deliver goo customer service when you can’t be face to face&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Nat Redgrave of Brand em Outfitters.&lt;/p&gt;&lt;p&gt;Nat is a family man based in the rural township of Moranbah. Nat worked in the mining industry for many years but he had a desire to start a clothing business focused on providing high quality products, affordable prices and a strong focus on good old fashion customer service! And so, Brand’em Outfitters was born.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Customer service is essential to Nat’s business and in today’s episode he reveals:&lt;/p&gt;&lt;p&gt;-      Just how far he goes to provide good customer service&lt;/p&gt;&lt;p&gt;-      How he handles unappreciative people who expect too much&lt;/p&gt;&lt;p&gt;-      Why providing a premium product is a part of customer service&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key quotes:&lt;/p&gt;&lt;p&gt;“It’s not hard to provide good service”&lt;/p&gt;&lt;p&gt;“Whether they order 1 jacket or 100 jackets they are still a client to me and I’ll still go out of my way to help them out”&lt;/p&gt;&lt;p&gt;“Customer service and open and transparent pricing are two of my biggest things”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;To check out everything Nat is up to you can head to his website &lt;a href=&#34;http://www.brandemoutfitters.com.au&#34; rel=&#34;nofollow&#34;&gt;www.brandemoutfitters.com.au&lt;/a&gt; or follow him on facebook and Instagram at @brandemoutfitters&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For the other businesses mentioned in this weeks episode you can follow Heather from Dusk On The Downs on Instagram at @duskonthedowns or you can follow Maddison at @_hydeandsticks&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="51459970" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/7b23b834-bc4f-400c-8cfb-e507563d071b/stream.mp3"/>
                
                <guid isPermaLink="false">663c4bff-45bb-4397-8693-535e1cb9495d</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 26 Mar 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/3/25/1/ad2b49cd-d652-42c2-abd2-8753ba7248ce_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3216</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 24: Where are you at in the business cycle? with Michelle Smith</itunes:title>
                <title>Ep 24: Where are you at in the business cycle? with Michelle Smith</title>

                <itunes:episode>24</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>The 3 step business cycle and how to use it for your business</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the 3 stage business cycle that Sarah shares with all her clients.
Sarah is then joined by Michelle Smith of Aussie Biz Chic to discuss subscription businesses and how to grow them.</itunes:summary>
                <description><![CDATA[<p>In todays episode Sarah and Brian discuss the business cycle model that Sarah works from and that she teaches to everyone in her course.</p><p>This is a model that Sarah believes can apply to any business no matter how big or small and identifying how you fit in it can be very beneficial.</p><p>In today’s episode Sarah shares:</p><p>-      The exact model of Attract, Convert and Deliver</p><p>-      How using this model can help you maximise results with your business</p><p>-      What can happen when you focus on one element over others.</p><p>Sarah is then joined by Michelle Smith from Aussie Biz Chic, a subscription box for Australian female entrepreneurs. Michelle is a beautiful, genuine, fun boss babe who has built her business up from the beginning with her partner.</p><p>In today’s episode Michelle reveals:</p><p>-      Just how early on you should start giving clients shout outs</p><p>-      Where she currently is in the Attract, Convert, Deliver Model</p><p>-      Her tip for how to always have content for your business social media</p><p><br></p><p>Key Quotes</p><p>“ Everybody’s on a different journey”</p><p><br></p><p>“If you’re going to do it yourself you have to be unique to you, you can’t be anyone else.”</p><p><br></p><p>If you’d like to follow Michelle’s journey online you can follow her on Instagram at @aussiebizchic or for her sub boxes and more info you can go to www.aussiebizchic.com.au</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;In todays episode Sarah and Brian discuss the business cycle model that Sarah works from and that she teaches to everyone in her course.&lt;/p&gt;&lt;p&gt;This is a model that Sarah believes can apply to any business no matter how big or small and identifying how you fit in it can be very beneficial.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah shares:&lt;/p&gt;&lt;p&gt;-      The exact model of Attract, Convert and Deliver&lt;/p&gt;&lt;p&gt;-      How using this model can help you maximise results with your business&lt;/p&gt;&lt;p&gt;-      What can happen when you focus on one element over others.&lt;/p&gt;&lt;p&gt;Sarah is then joined by Michelle Smith from Aussie Biz Chic, a subscription box for Australian female entrepreneurs. Michelle is a beautiful, genuine, fun boss babe who has built her business up from the beginning with her partner.&lt;/p&gt;&lt;p&gt;In today’s episode Michelle reveals:&lt;/p&gt;&lt;p&gt;-      Just how early on you should start giving clients shout outs&lt;/p&gt;&lt;p&gt;-      Where she currently is in the Attract, Convert, Deliver Model&lt;/p&gt;&lt;p&gt;-      Her tip for how to always have content for your business social media&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes&lt;/p&gt;&lt;p&gt;“ Everybody’s on a different journey”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“If you’re going to do it yourself you have to be unique to you, you can’t be anyone else.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you’d like to follow Michelle’s journey online you can follow her on Instagram at @aussiebizchic or for her sub boxes and more info you can go to www.aussiebizchic.com.au&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="52312189" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/bf3680bb-e39d-4078-9430-bd76798773ff/stream.mp3"/>
                
                <guid isPermaLink="false">1349f24e-ca4f-4e2f-8c56-d89ab65a569e</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sun, 20 Mar 2022 05:05:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/3/20/5/c952a9b6-061a-4cd9-9039-656eb46031c8_e97-156171938ee6_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3269</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 23: Starting a business from your kitchen table with Vanessa Bell</itunes:title>
                <title>Ep 23: Starting a business from your kitchen table with Vanessa Bell</title>

                <itunes:episode>23</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to start your business from your kitchen table</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the pros and cons of starting a business from your kitchen table and the tools Sarah recommends you use to do so.
Sarah is then joined by Vanessa Bell who shares how she went from a business at her kitchen table to an international brand.</itunes:summary>
                <description><![CDATA[<p>Small business often start from a small place. For many that is the kitchen table or somewhere similar and in today’s episode we will be discussing how to maximise this start up space and just what the end result can be.</p><p>In today’s episode Sarah and Brian discuss:</p><p>-      Sarah’s recommended tech services for starting from a kitchen table</p><p>-      How small of a budget Sarah started one of her kitchen table businesses from</p><p>-      A technology issue to avoid when you are starting up</p><p><br></p><p>Sarah is then joined by Vanessa Bell. Vanessa is a global innovator, a voice for a women and an entrepreneur.</p><p>She is the founder of Sarah Jane Bond Baby Blankets and also the new brand Vanessa Bell.</p><p>After starting her baby blanket business from her kitchen table and expanding to an international brand, Vanessa shares:</p><p>-      How small kitchen table brands need to embrace their story</p><p>-      How she used journalists to give her small brand an edge at the beginning</p><p>-      How she decided when to go from doing everything herself to outsourcing some skills</p><p><br></p><p>Key Quotes:</p><p>“Stepping away and hiding your story is not helping anyone”</p><p><br></p><p>“You need to be clear on your values, intent, purpose and passion”</p><p><br></p><p>“People that really care…about your product, if you’re not on social for a few days, they don’t care”</p><p>If you would like to follow Vanessa online you can find her on Instagram at @fashiontofarmer</p><p>You can also find her on her website <a href="http://www.Vanessa-bell.com" rel="nofollow">www.Vanessa-bell.com</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Small business often start from a small place. For many that is the kitchen table or somewhere similar and in today’s episode we will be discussing how to maximise this start up space and just what the end result can be.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      Sarah’s recommended tech services for starting from a kitchen table&lt;/p&gt;&lt;p&gt;-      How small of a budget Sarah started one of her kitchen table businesses from&lt;/p&gt;&lt;p&gt;-      A technology issue to avoid when you are starting up&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Vanessa Bell. Vanessa is a global innovator, a voice for a women and an entrepreneur.&lt;/p&gt;&lt;p&gt;She is the founder of Sarah Jane Bond Baby Blankets and also the new brand Vanessa Bell.&lt;/p&gt;&lt;p&gt;After starting her baby blanket business from her kitchen table and expanding to an international brand, Vanessa shares:&lt;/p&gt;&lt;p&gt;-      How small kitchen table brands need to embrace their story&lt;/p&gt;&lt;p&gt;-      How she used journalists to give her small brand an edge at the beginning&lt;/p&gt;&lt;p&gt;-      How she decided when to go from doing everything herself to outsourcing some skills&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“Stepping away and hiding your story is not helping anyone”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“You need to be clear on your values, intent, purpose and passion”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“People that really care…about your product, if you’re not on social for a few days, they don’t care”&lt;/p&gt;&lt;p&gt;If you would like to follow Vanessa online you can find her on Instagram at @fashiontofarmer&lt;/p&gt;&lt;p&gt;You can also find her on her website &lt;a href=&#34;http://www.Vanessa-bell.com&#34; rel=&#34;nofollow&#34;&gt;www.Vanessa-bell.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="55418880" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/20f49cf8-1432-4a9e-b986-2971595d0b58/stream.mp3"/>
                
                <guid isPermaLink="false">92d033bb-4f41-41a9-bad4-d695b86cc98f</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 12 Mar 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/3/11/0/886af0c2-efa8-4166-ab1b-9e5f98e4ee49_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3463</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 22: What is a money mindset with Clare Wood</itunes:title>
                <title>Ep 22: What is a money mindset with Clare Wood</title>

                <itunes:episode>22</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>What is a money mindset and how to use it for your business</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the mindset strategies they use for positivity and money growth.
Sarah is then joined by money mindset coach Clare Wood who explains what money stories are, how they influence our money mindset and how to change them.</itunes:summary>
                <description><![CDATA[<p>When it comes to making money with our business there may be an unseen influence that either limits or supports our monetary growth. This is money mindset.</p><p>In today’s episode Sarah and Brian discuss their personal mindsets when it comes to business and money and they share:</p><p>-      Some of the mindset coaches they follow</p><p>-      The enormous money figure goal Sarah has written up in the middle of their house</p><p>-      Why a money mind set is so important</p><p>Sarah is then joined by Clare. Wood Clare Wood is a business coach and a money mentor. She’s a numbers nerd (a CPA), a wrangler of 2 boys, a drinker of wine, a gym junkie, a wanderluster and a podcaster with a reality TV addiction. She loves empowering entrepreneurs to manage their money and make more money.</p><p>In today’s episode she discusses:</p><p>-      What exactly a money mindset is</p><p>-      What money stories are</p><p>-      The first step you can take to work on your money mindset</p><p>Key Quotes:</p><p>“Everyone has stories about money”</p><p><br></p><p>“We have a responsibility as parents to be mindful about how we talk about money”</p><p><br></p><p>“If that becomes your story and you say well I can do that, then that is what you start to bring into reality”</p><p>If you want to find out more about Clare or see what she has to say online you can find her on Instagram at @clare_wood_coach or listen to her podcast at https://clarewood.com/wp-content/cache/all/podcast/index.html</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;When it comes to making money with our business there may be an unseen influence that either limits or supports our monetary growth. This is money mindset.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah and Brian discuss their personal mindsets when it comes to business and money and they share:&lt;/p&gt;&lt;p&gt;-      Some of the mindset coaches they follow&lt;/p&gt;&lt;p&gt;-      The enormous money figure goal Sarah has written up in the middle of their house&lt;/p&gt;&lt;p&gt;-      Why a money mind set is so important&lt;/p&gt;&lt;p&gt;Sarah is then joined by Clare. Wood Clare Wood is a business coach and a money mentor. She’s a numbers nerd (a CPA), a wrangler of 2 boys, a drinker of wine, a gym junkie, a wanderluster and a podcaster with a reality TV addiction. She loves empowering entrepreneurs to manage their money and make more money.&lt;/p&gt;&lt;p&gt;In today’s episode she discusses:&lt;/p&gt;&lt;p&gt;-      What exactly a money mindset is&lt;/p&gt;&lt;p&gt;-      What money stories are&lt;/p&gt;&lt;p&gt;-      The first step you can take to work on your money mindset&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“Everyone has stories about money”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“We have a responsibility as parents to be mindful about how we talk about money”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“If that becomes your story and you say well I can do that, then that is what you start to bring into reality”&lt;/p&gt;&lt;p&gt;If you want to find out more about Clare or see what she has to say online you can find her on Instagram at @clare_wood_coach or listen to her podcast at https://clarewood.com/wp-content/cache/all/podcast/index.html&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="44335020" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/b64c4b5e-3952-41a2-a0fc-3e5ba1270c1d/stream.mp3"/>
                
                <guid isPermaLink="false">69060181-020a-4764-9383-5f7c4901ebe2</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 05 Mar 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/3/3/23/7cb90639-4739-4a56-bcad-86e375f66029_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2770</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 21: What comes with starting a small business in a remote location with Kara Lauder</itunes:title>
                <title>Ep 21: What comes with starting a small business in a remote location with Kara Lauder</title>

                <itunes:episode>21</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>The pros and cons of starting a business in a remote location</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the Pros and Cons of starting a business in a remote location.
Sarah is then joined by Kara of Kader Boot Co who shares the unique things she learnt when starting her business remotely.</itunes:summary>
                <description><![CDATA[<p>In the past, living remotely was a massive hurdle to starting a business, but these days starting a small business is possible for almost anyone.</p><p>In today’s episode Sarah and Brian discuss the pros and cons of starting a business in a remote location.</p><p>Since she has experience with her business West Of The Waves, Sarah shares:</p><p>-      Why regional businesses might work over city based ones</p><p>-      The benefits of being remote over being in town</p><p>-      One way to capitalise on ideas when living remotely, away from a work space</p><p>Sarah is then joined by Kara Lauder of Kader Boot Co.</p><p>Kara designs amazing cowboy and cowgirl boots with Kader Boot Co. and started doing so in Paraburdoo in Western Australia and is moving to Bridge Town.</p><p>In today’s episode Kara shares:</p><p>-      How she started a business while working her full time job</p><p>-      The surprising advantage of working remotely</p><p>-      The difficulties of making a shop front in a place with no bunnings</p><p>Key Quotes</p><p><br></p><p>“You need to decide a path to go down…you have to put your focus into one or the other”</p><p>“We could just go out a minute walk and we had amazing backdrops for our photos”</p><p><br></p><p>If you would like to check out Kader Boot Co.s products you can find them online via their website <a href="https://kaderbootco.com.au/" rel="nofollow">https://kaderbootco.com.au/</a> or follow them on Instagram @kaderbootco</p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;In the past, living remotely was a massive hurdle to starting a business, but these days starting a small business is possible for almost anyone.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah and Brian discuss the pros and cons of starting a business in a remote location.&lt;/p&gt;&lt;p&gt;Since she has experience with her business West Of The Waves, Sarah shares:&lt;/p&gt;&lt;p&gt;-      Why regional businesses might work over city based ones&lt;/p&gt;&lt;p&gt;-      The benefits of being remote over being in town&lt;/p&gt;&lt;p&gt;-      One way to capitalise on ideas when living remotely, away from a work space&lt;/p&gt;&lt;p&gt;Sarah is then joined by Kara Lauder of Kader Boot Co.&lt;/p&gt;&lt;p&gt;Kara designs amazing cowboy and cowgirl boots with Kader Boot Co. and started doing so in Paraburdoo in Western Australia and is moving to Bridge Town.&lt;/p&gt;&lt;p&gt;In today’s episode Kara shares:&lt;/p&gt;&lt;p&gt;-      How she started a business while working her full time job&lt;/p&gt;&lt;p&gt;-      The surprising advantage of working remotely&lt;/p&gt;&lt;p&gt;-      The difficulties of making a shop front in a place with no bunnings&lt;/p&gt;&lt;p&gt;Key Quotes&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“You need to decide a path to go down…you have to put your focus into one or the other”&lt;/p&gt;&lt;p&gt;“We could just go out a minute walk and we had amazing backdrops for our photos”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you would like to check out Kader Boot Co.s products you can find them online via their website &lt;a href=&#34;https://kaderbootco.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://kaderbootco.com.au/&lt;/a&gt; or follow them on Instagram @kaderbootco&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="43945482" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/ebd012f6-9e0e-48e8-a850-b328547f37c4/stream.mp3"/>
                
                <guid isPermaLink="false">32a7d98d-8984-415c-9f47-bdb7a7a6e8d8</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 26 Feb 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/2/25/0/ebcbdbc5-1715-47db-b006-d5c152ec8ea1_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2746</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 20: When to think about getting a business coach with Kamahl Simon</itunes:title>
                <title>Ep 20: When to think about getting a business coach with Kamahl Simon</title>

                <itunes:episode>20</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>When to think about getting outside help with a business coach</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss business coaches and asking for outside help with your business.
Sarah is then joined by Kamahl Simon who shares his experience as a business coach and some of his tips and tricks.</itunes:summary>
                <description><![CDATA[<p>When starting a small business it can often feel like we are finding our way through the dark with no idea if we are going in the right direction.</p><p>That can often be where a business coach can be incredibly helpful.</p><p>In today’s Episode Sarah and Brian discuss business coaches and asking for outside help with your business.</p><p>As someone who helps other businesses with her own e-commerce course Sarah revealed:</p><p>-      How a coach can be more helpful with advice than another business owner</p><p>-      How a business coach can help with a lack of definition around your brand</p><p>-      How a business coach can help with overcoming tech issues</p><p>Sarah is then joined by Kamahl Simon. Kamahl is son, a father, 4<sup>th</sup> generation business owner, started his first busines when he was 14 years old and is sourced as a busines coach all around the world.</p><p>In today’s episode Kamahl reveals:</p><p>-      All the pros of taking on a business coach</p><p>-      Why people often fail to reach their goals</p><p>-      The one question to ask to determine if a business coach is any good</p><p><br></p><p>Key Quotes:</p><p>“I only win this game if you win this game and if you lose, I lose”</p><p>“Always leave something in it for the other person”</p><p>“You can build a very financially successful business from a place of misery, the point here is, what’s the point?”</p><p>If you’d like to find out more about Kamahl you can find him online at his website <a href="http://www.kamahlsimon.com" rel="nofollow">www.kamahlsimon.com</a> or follow him on Instagram at @kamahlsimon</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;When starting a small business it can often feel like we are finding our way through the dark with no idea if we are going in the right direction.&lt;/p&gt;&lt;p&gt;That can often be where a business coach can be incredibly helpful.&lt;/p&gt;&lt;p&gt;In today’s Episode Sarah and Brian discuss business coaches and asking for outside help with your business.&lt;/p&gt;&lt;p&gt;As someone who helps other businesses with her own e-commerce course Sarah revealed:&lt;/p&gt;&lt;p&gt;-      How a coach can be more helpful with advice than another business owner&lt;/p&gt;&lt;p&gt;-      How a business coach can help with a lack of definition around your brand&lt;/p&gt;&lt;p&gt;-      How a business coach can help with overcoming tech issues&lt;/p&gt;&lt;p&gt;Sarah is then joined by Kamahl Simon. Kamahl is son, a father, 4&lt;sup&gt;th&lt;/sup&gt; generation business owner, started his first busines when he was 14 years old and is sourced as a busines coach all around the world.&lt;/p&gt;&lt;p&gt;In today’s episode Kamahl reveals:&lt;/p&gt;&lt;p&gt;-      All the pros of taking on a business coach&lt;/p&gt;&lt;p&gt;-      Why people often fail to reach their goals&lt;/p&gt;&lt;p&gt;-      The one question to ask to determine if a business coach is any good&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“I only win this game if you win this game and if you lose, I lose”&lt;/p&gt;&lt;p&gt;“Always leave something in it for the other person”&lt;/p&gt;&lt;p&gt;“You can build a very financially successful business from a place of misery, the point here is, what’s the point?”&lt;/p&gt;&lt;p&gt;If you’d like to find out more about Kamahl you can find him online at his website &lt;a href=&#34;http://www.kamahlsimon.com&#34; rel=&#34;nofollow&#34;&gt;www.kamahlsimon.com&lt;/a&gt; or follow him on Instagram at @kamahlsimon&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="54809913" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/6ca0dc52-9adf-4c73-aa51-7fff4ac5629d/stream.mp3"/>
                
                <guid isPermaLink="false">88380a06-b876-425a-bcbc-521921cac603</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 19 Feb 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/2/18/21/06525082-156b-4501-935a-d08c511f2323_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3425</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 19: Moving into your business full time with Kathryn Janik</itunes:title>
                <title>Ep 19: Moving into your business full time with Kathryn Janik</title>

                <itunes:episode>19</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Taking the leap and moving into your business full time</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss how she decided to take her business full time and what she used as her trigger to do so.
Sarah is then joined by Kathryn Janik of Vintage Rose Handmade who reveals how she got to the point of making the decision to make the leap and the key factors she had to have happen to be ready to go full time.
</itunes:summary>
                <description><![CDATA[<p>Many small businesses start as a side hustle and stay that way forever. But for many business owners, the dream is to take that hustle and turn it full time.</p><p>In today’s episode we’ll be talking about how to decide if you should do that and just how you can do that.</p><p>To start Sarah and Brian discuss how she has approached full time with her businesses and Sarah reveals:</p><p>-      The trigger she used to decide when to go full time</p><p>-      How to keep your business going after going full time</p><p>-      Work life balance with a new full time job and how to set boundaries</p><p>Sarah is then joined by Kathryn Janik of Vintage Rose Handmade. Kathryn is located on the Central Coast of NSW, she is obsessed with cactus and that obsession has led her to open The Cactus Cartel with her husband but Kathryn is also the founder of Vintage Rose Handmade, a beautiful handmade jewellery business that she started around 3 years ago.</p><p>In today’s episode Kathryn discusses:</p><p>-      How she grew her business</p><p>-      How she got to the point of making the decision to make the leap</p><p>-      The key factors she had to have happen to be ready to go full time</p><p>Key Quotes</p><p><br></p><p>“I’m just literally diving and hoping to fly”</p><p>“You have to do what makes you happy and if this is my chance to try that, why not?”</p><p>“As soon as I launched my website I was just waiting for the millions of dollars to roll in and that of course did not happen”</p><p>“Stop and pause and take not of the little wins, or the big wins, instead of being so focused that you acknowledge it and move on”</p><p>If you would like to sample Kathryn’s product or find out more about her business you can find her on Instagram at @vintage_rose_handmade or at her website <a href="http://www.vinatgerosehandmade.com.au/" rel="nofollow">www.vinatgerosehandmade.com.au</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Many small businesses start as a side hustle and stay that way forever. But for many business owners, the dream is to take that hustle and turn it full time.&lt;/p&gt;&lt;p&gt;In today’s episode we’ll be talking about how to decide if you should do that and just how you can do that.&lt;/p&gt;&lt;p&gt;To start Sarah and Brian discuss how she has approached full time with her businesses and Sarah reveals:&lt;/p&gt;&lt;p&gt;-      The trigger she used to decide when to go full time&lt;/p&gt;&lt;p&gt;-      How to keep your business going after going full time&lt;/p&gt;&lt;p&gt;-      Work life balance with a new full time job and how to set boundaries&lt;/p&gt;&lt;p&gt;Sarah is then joined by Kathryn Janik of Vintage Rose Handmade. Kathryn is located on the Central Coast of NSW, she is obsessed with cactus and that obsession has led her to open The Cactus Cartel with her husband but Kathryn is also the founder of Vintage Rose Handmade, a beautiful handmade jewellery business that she started around 3 years ago.&lt;/p&gt;&lt;p&gt;In today’s episode Kathryn discusses:&lt;/p&gt;&lt;p&gt;-      How she grew her business&lt;/p&gt;&lt;p&gt;-      How she got to the point of making the decision to make the leap&lt;/p&gt;&lt;p&gt;-      The key factors she had to have happen to be ready to go full time&lt;/p&gt;&lt;p&gt;Key Quotes&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“I’m just literally diving and hoping to fly”&lt;/p&gt;&lt;p&gt;“You have to do what makes you happy and if this is my chance to try that, why not?”&lt;/p&gt;&lt;p&gt;“As soon as I launched my website I was just waiting for the millions of dollars to roll in and that of course did not happen”&lt;/p&gt;&lt;p&gt;“Stop and pause and take not of the little wins, or the big wins, instead of being so focused that you acknowledge it and move on”&lt;/p&gt;&lt;p&gt;If you would like to sample Kathryn’s product or find out more about her business you can find her on Instagram at @vintage_rose_handmade or at her website &lt;a href=&#34;http://www.vinatgerosehandmade.com.au/&#34; rel=&#34;nofollow&#34;&gt;www.vinatgerosehandmade.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="48025182" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/df4850d3-405e-4fee-b6a1-492e26c7d512/stream.mp3"/>
                
                <guid isPermaLink="false">3756862c-34ec-42fd-905b-72d4340b5a46</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 12 Feb 2022 21:15:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/2/12/21/d4d14ea6-b375-4991-89a8-23b1c479fc85_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3001</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 18: Choosing your product with Kim Sizer</itunes:title>
                <title>Ep 18: Choosing your product with Kim Sizer</title>

                <itunes:episode>18</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Picking the product for your small biz</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the steps you can take to decide on a product to sell for your small business.
Sarah is then joined by Kim Sizer from Custom Cutting Studios to discuss how circumstance and her husband&#39;s dream purchase resulted in a wildly successful small business.</itunes:summary>
                <description><![CDATA[<p>Every business sells something, but not all business owners know what their product will be before they decide they want to start a business.</p><p>In today’s episode we are covering just how you might decide on your business product.</p><p>To begin Sarah and Brian discuss Sarah’s experience with West Of The Waves and how she decided what her product would be.</p><p>Sarah then shares:</p><p>-      The first thing to understand when deciding on a business product</p><p>-      Determining if there is a market for a potential product</p><p>-      How to recreate an already existing product for yourself</p><p><br></p><p>Sarah is then joined by Kim Sizer from Custom Cutting Studio. Kim and her family live in Gunnedah, NSW and Kim describes her family as a young family, living our life to its fullest, in Rural Australia. Custom Cutting Studio was started in 2020 during a time when Australia was either in drought or on fire and it was created as a way to provide incredible metal pieces to brighten peoples day.</p><p>In today’s episode Kim shares:</p><p>-      How it was her husbands desire for their laser cutter that prompted their business.</p><p>-      How their business products were in greater demand than they realised</p><p>-      How they used their existing equipment to expand to products that they hadn’t initially considered.</p><p><br></p><p>Key Quotes</p><p>“I have zero skills in marketing but I can sit on facebook for a while”</p><p>“Our business built so quickly that we didn’t need (marketing)”</p><p>“I’d put a post on facebook and my husband would get the shits cause he was already too busy”</p><p><br></p><p>If you would like to see Custom Cutting Studio’s products you can check them out at @custom_cutting_studio on Instagram or head to their website www.customcuttingstudio.com.au</p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;Every business sells something, but not all business owners know what their product will be before they decide they want to start a business.&lt;/p&gt;&lt;p&gt;In today’s episode we are covering just how you might decide on your business product.&lt;/p&gt;&lt;p&gt;To begin Sarah and Brian discuss Sarah’s experience with West Of The Waves and how she decided what her product would be.&lt;/p&gt;&lt;p&gt;Sarah then shares:&lt;/p&gt;&lt;p&gt;-      The first thing to understand when deciding on a business product&lt;/p&gt;&lt;p&gt;-      Determining if there is a market for a potential product&lt;/p&gt;&lt;p&gt;-      How to recreate an already existing product for yourself&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Kim Sizer from Custom Cutting Studio. Kim and her family live in Gunnedah, NSW and Kim describes her family as a young family, living our life to its fullest, in Rural Australia. Custom Cutting Studio was started in 2020 during a time when Australia was either in drought or on fire and it was created as a way to provide incredible metal pieces to brighten peoples day.&lt;/p&gt;&lt;p&gt;In today’s episode Kim shares:&lt;/p&gt;&lt;p&gt;-      How it was her husbands desire for their laser cutter that prompted their business.&lt;/p&gt;&lt;p&gt;-      How their business products were in greater demand than they realised&lt;/p&gt;&lt;p&gt;-      How they used their existing equipment to expand to products that they hadn’t initially considered.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes&lt;/p&gt;&lt;p&gt;“I have zero skills in marketing but I can sit on facebook for a while”&lt;/p&gt;&lt;p&gt;“Our business built so quickly that we didn’t need (marketing)”&lt;/p&gt;&lt;p&gt;“I’d put a post on facebook and my husband would get the shits cause he was already too busy”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you would like to see Custom Cutting Studio’s products you can check them out at @custom_cutting_studio on Instagram or head to their website www.customcuttingstudio.com.au&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
                <enclosure length="42110223" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/fad9d0b3-69d3-4ae4-9eec-b83b8b51edaf/stream.mp3"/>
                
                <guid isPermaLink="false">bdc2cb6e-632f-4eef-8116-64a6fe9d00fa</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 05 Feb 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/2/4/10/d77c14f2-86f7-4239-8e93-355f65c1f9a1_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2631</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 17: Starting a business when you are a bit older with Cathy Hamilton</itunes:title>
                <title>Ep 17: Starting a business when you are a bit older with Cathy Hamilton</title>

                <itunes:episode>17</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Starting a business when you&#39;re a bit older and being Australian Made</itunes:subtitle>
                <itunes:summary>Sarah And Brian discuss starting a business a bit later in life and the advantages of Australian Made products.
Sarah is then joined by Cathy Hamilton to discuss what made her start a business when she was older and the pros and cons of creating Australian Made products.</itunes:summary>
                <description><![CDATA[<p>We all start our small businesses at different stages of our lives, but there is often a misconception that it’s too late to start one when you’re older.</p><p>In today’s episode Sarah &amp; Brian discuss everything that comes when starting a business  as a mature aged woman. Additionally they also discuss running a business that relies upon Australian Made products.</p><p>Sarah reveals</p><p>-      The advantages she found with starting her businesses after already starting a family</p><p>-      Why she ensures her products are Australian made</p><p>-      How to take advantage of being ‘Australian made’</p><p>Sarah is then joined by Cathy Hamilton. Cathy is a wife, a farmer, breast cancer survivor and incredible pencil artist.</p><p>Cathy draws stunningly intricate drawings of flora, fauna and loads of Australian animals. She has her designs printed onto soaps, tea towels, greeting cards and the likes and very recently she signed on with a national company to have her designs printed onto a collection that will be stocked in stores all over Australia.</p><p>On today’s episode Cathy shares:</p><p>-      What made her decide to start a business later in life</p><p>-      The pros and cons of starting a business later in life</p><p>-      The massive advantages of being making her products Australian Made.</p><p><br></p><p>Key Quotes:</p><p>“It’s never, ever too late. If you have a passion, you just follow that passion. And if you keep going longevity will follow if you’ve got your passion”</p><p>“So many people feel sorry for me cause I’m older. Especially the young people that I meet in business, they just want to help me and I just love that.”</p><p><br></p><p>You can find all of Cathy’s products online at <a href="https://cathyhamiltonartworks.com.au/" rel="nofollow">https://cathyhamiltonartworks.com.au/</a></p><p>And you can follow her on Instagram at @cathyhamilton_artworks and on facebook at <a href="https://www.facebook.com/cathyhamiltonartworks/" rel="nofollow">https://www.facebook.com/cathyhamiltonartworks/</a></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;We all start our small businesses at different stages of our lives, but there is often a misconception that it’s too late to start one when you’re older.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah &amp;amp; Brian discuss everything that comes when starting a business  as a mature aged woman. Additionally they also discuss running a business that relies upon Australian Made products.&lt;/p&gt;&lt;p&gt;Sarah reveals&lt;/p&gt;&lt;p&gt;-      The advantages she found with starting her businesses after already starting a family&lt;/p&gt;&lt;p&gt;-      Why she ensures her products are Australian made&lt;/p&gt;&lt;p&gt;-      How to take advantage of being ‘Australian made’&lt;/p&gt;&lt;p&gt;Sarah is then joined by Cathy Hamilton. Cathy is a wife, a farmer, breast cancer survivor and incredible pencil artist.&lt;/p&gt;&lt;p&gt;Cathy draws stunningly intricate drawings of flora, fauna and loads of Australian animals. She has her designs printed onto soaps, tea towels, greeting cards and the likes and very recently she signed on with a national company to have her designs printed onto a collection that will be stocked in stores all over Australia.&lt;/p&gt;&lt;p&gt;On today’s episode Cathy shares:&lt;/p&gt;&lt;p&gt;-      What made her decide to start a business later in life&lt;/p&gt;&lt;p&gt;-      The pros and cons of starting a business later in life&lt;/p&gt;&lt;p&gt;-      The massive advantages of being making her products Australian Made.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“It’s never, ever too late. If you have a passion, you just follow that passion. And if you keep going longevity will follow if you’ve got your passion”&lt;/p&gt;&lt;p&gt;“So many people feel sorry for me cause I’m older. Especially the young people that I meet in business, they just want to help me and I just love that.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can find all of Cathy’s products online at &lt;a href=&#34;https://cathyhamiltonartworks.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://cathyhamiltonartworks.com.au/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;And you can follow her on Instagram at @cathyhamilton_artworks and on facebook at &lt;a href=&#34;https://www.facebook.com/cathyhamiltonartworks/&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/cathyhamiltonartworks/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
                <enclosure length="45544176" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/1f413392-6973-47f1-875c-0de3e6620668/stream.mp3"/>
                
                <guid isPermaLink="false">d808d4cd-5e2a-4a93-9afc-948fef945ac3</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 29 Jan 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/1/27/5/9a702251-13e9-413a-afae-e3a969455ce3_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2846</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 16: Setting up your business space with Elise Richmond</itunes:title>
                <title>Ep 16: Setting up your business space with Elise Richmond</title>

                <itunes:episode>16</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Setting up your business space on a budget</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the ways you can save money when setting up your business space.
Sarah is then joined by Elise Richmond who reveals how she set up her fitness business space and saved $15 000.</itunes:summary>
                <description><![CDATA[<p>Every small business needs a space to operate out of, even if it’s just a small nook in your own home.</p><p>With this space comes equipment, or websites and other features necessary to grow and support your business, but this can all cost money.</p><p>In today’s episode Sarah and Brian discuss some of the shortcuts you can take to set up your business space on a budget.</p><p>Sarah also explains:</p><p>-      The advantages of doing your own website</p><p>-      How much you can save by doing DIY work to set up your work space</p><p>-      Determining the balance between using your time to get work done or paying someone else to do it</p><p><br></p><p>Sarah is then joined by Elise Richmond. Elise is a wife, adventurer and committed health and fitness advocate who now operates her own fitness and nutrition business.</p><p>Elise has explored the world, adventuring with her husband Luke and together they have set up their own business.</p><p>Elise explains:</p><p>-      How she and her husband set up their own business space</p><p>-      The advantage of sourcing second hand equipment</p><p>-      How youtube instructions saved her $15 000.</p><p><br></p><p>Key Quotes:</p><p><br></p><p>“Youtube is a beautiful thing. We walled out our shed…and we just spent time youtubing it and we saved ourselves $15 000”</p><p><br></p><p>“We now have a facility on our property. So we don’t pay rent, we aren’t beholden to anyone”.</p><p><br></p><p>If you would like to find out more about Elise’s fitness programs you can follow her on Instagram at @eliseroserichmond or head to her website <a href="http://www.eliseroserichmond.com" rel="nofollow">www.eliseroserichmond.com</a></p><p><br></p><p>If you’re interested in Luke Richmond’s book inspiring adventures you can find him. On Instagram at @luke_olacadventures or head to his website <a href="http://www.olacadventures.com" rel="nofollow">www.olacadventures.com</a>  </p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.</p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Every small business needs a space to operate out of, even if it’s just a small nook in your own home.&lt;/p&gt;&lt;p&gt;With this space comes equipment, or websites and other features necessary to grow and support your business, but this can all cost money.&lt;/p&gt;&lt;p&gt;In today’s episode Sarah and Brian discuss some of the shortcuts you can take to set up your business space on a budget.&lt;/p&gt;&lt;p&gt;Sarah also explains:&lt;/p&gt;&lt;p&gt;-      The advantages of doing your own website&lt;/p&gt;&lt;p&gt;-      How much you can save by doing DIY work to set up your work space&lt;/p&gt;&lt;p&gt;-      Determining the balance between using your time to get work done or paying someone else to do it&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Elise Richmond. Elise is a wife, adventurer and committed health and fitness advocate who now operates her own fitness and nutrition business.&lt;/p&gt;&lt;p&gt;Elise has explored the world, adventuring with her husband Luke and together they have set up their own business.&lt;/p&gt;&lt;p&gt;Elise explains:&lt;/p&gt;&lt;p&gt;-      How she and her husband set up their own business space&lt;/p&gt;&lt;p&gt;-      The advantage of sourcing second hand equipment&lt;/p&gt;&lt;p&gt;-      How youtube instructions saved her $15 000.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Youtube is a beautiful thing. We walled out our shed…and we just spent time youtubing it and we saved ourselves $15 000”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“We now have a facility on our property. So we don’t pay rent, we aren’t beholden to anyone”.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you would like to find out more about Elise’s fitness programs you can follow her on Instagram at @eliseroserichmond or head to her website &lt;a href=&#34;http://www.eliseroserichmond.com&#34; rel=&#34;nofollow&#34;&gt;www.eliseroserichmond.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in Luke Richmond’s book inspiring adventures you can find him. On Instagram at @luke_olacadventures or head to his website &lt;a href=&#34;http://www.olacadventures.com&#34; rel=&#34;nofollow&#34;&gt;www.olacadventures.com&lt;/a&gt;  &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="47044649" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/f9e37398-7bf7-4d7e-abbc-b2be27c8e450/stream.mp3"/>
                
                <guid isPermaLink="false">60ed9226-b592-45b9-b9e2-2b3921ed2298</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 22 Jan 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/1/20/22/18cbac66-953b-42ca-bf5f-67d09431baf0_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2940</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 15: When is it time to move your small biz into a bigger space with Nic Fordyce</itunes:title>
                <title>Ep 15: When is it time to move your small biz into a bigger space with Nic Fordyce</title>

                <itunes:episode>15</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Moving your small biz into a bigger space</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss what to consider when upgrading to a bigger space for your small Biz.
Sarah is then joined by Nic Fordyce who explains what he did when he upgraded his business space for CampdraftAus.</itunes:summary>
                <description><![CDATA[<p>Many small businesses, especially in ecommerce, start online, or in a very small space. But if successful, these businesses can quickly find themselves limited by the space they are operating in.</p><p>In today’s episode we look at when to upgrade your small biz space and the pros and cons of doing so.</p><p>To start, Sarah and Brian discuss:</p><p>-      What Sarah has set in place to help her decide when to upgrade her business space</p><p>-      What she and many other small businesses should look for and consider in a new business space</p><p>-      When it’s not necessary to upgrade a small biz space</p><p><br></p><p>Sarah is then joined by Nic Fordyce to discuss how he went about upgrading his business space.</p><p>Nic is a cattle station worker, husband, father and co-founder of a website application development business and is also the founder of CampdraftAus.</p><p>After starting his business in his parents spare room Nic has continued to grow CampdraftAus and made some interesting choices when it comes to increasing his business space.</p><p><br></p><p>In today’s episode Nic shares:</p><p>-      His tip for increasing product numbers</p><p>-      How small his first product storage space was</p><p>-      What made him decide he had to upgrade</p><p>-      The benefits to expanding your space</p><p><br></p><p>Key Quotes:</p><p>“If you can bite the bullet and back yourself to be able to sell the product that works a bit better for me”</p><p><br></p><p>“Speaking specifically for ecommerce, if you’re gonna be in town…I’d think look at somewhere where you’re close to a post office.”</p><p><br></p><p>If you’d like to follow Nic online you can do so at @campdraft_aus on Instagram or check out their website www.campdraftaus.com</p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at <a href="https://www.facebook.com/groups/allthingssmallbiz" rel="nofollow">https://www.facebook.com/groups/allthingssmallbiz</a></p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Many small businesses, especially in ecommerce, start online, or in a very small space. But if successful, these businesses can quickly find themselves limited by the space they are operating in.&lt;/p&gt;&lt;p&gt;In today’s episode we look at when to upgrade your small biz space and the pros and cons of doing so.&lt;/p&gt;&lt;p&gt;To start, Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      What Sarah has set in place to help her decide when to upgrade her business space&lt;/p&gt;&lt;p&gt;-      What she and many other small businesses should look for and consider in a new business space&lt;/p&gt;&lt;p&gt;-      When it’s not necessary to upgrade a small biz space&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by Nic Fordyce to discuss how he went about upgrading his business space.&lt;/p&gt;&lt;p&gt;Nic is a cattle station worker, husband, father and co-founder of a website application development business and is also the founder of CampdraftAus.&lt;/p&gt;&lt;p&gt;After starting his business in his parents spare room Nic has continued to grow CampdraftAus and made some interesting choices when it comes to increasing his business space.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In today’s episode Nic shares:&lt;/p&gt;&lt;p&gt;-      His tip for increasing product numbers&lt;/p&gt;&lt;p&gt;-      How small his first product storage space was&lt;/p&gt;&lt;p&gt;-      What made him decide he had to upgrade&lt;/p&gt;&lt;p&gt;-      The benefits to expanding your space&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“If you can bite the bullet and back yourself to be able to sell the product that works a bit better for me”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Speaking specifically for ecommerce, if you’re gonna be in town…I’d think look at somewhere where you’re close to a post office.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you’d like to follow Nic online you can do so at @campdraft_aus on Instagram or check out their website www.campdraftaus.com&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at &lt;a href=&#34;https://www.facebook.com/groups/allthingssmallbiz&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/groups/allthingssmallbiz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="45737273" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/e2644903-4f4f-4273-99ee-6be1e35cd7c8/stream.mp3"/>
                
                <guid isPermaLink="false">589469ef-4a9a-4a82-8207-a63086d99c0c</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 15 Jan 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/1/13/22/dbca9d29-c569-457e-85a7-0bbd3bedfe5c_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2858</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 14: How to use social media for your Small Biz with Prue Kelly</itunes:title>
                <title>Ep 14: How to use social media for your Small Biz with Prue Kelly</title>

                <itunes:episode>14</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>The pros and cons of social media for your small biz</itunes:subtitle>
                <itunes:summary>In todays episode Sarah explains to Brian the pros and cons of relying on social media to promote your small biz.
Sarah is then joined by Prue Kelly from Hello Hattie to discuss social media strategies and what to avoid.</itunes:summary>
                <description><![CDATA[<p>For so many small businesses owners social media seems like the biggest and best tool to help promote and grow their business.</p><p>But there are pros and cons to using social media and definitely some strategies to work on to ensure you use it correctly.</p><p>To kick off today’s episode Sarah and Brian discuss:</p><p>-      How social media can help your small business</p><p>-      The dangers of just using social media for your small biz</p><p>-      The negative effects that small biz social media can have on your personal life</p><p>-      How to get the most out of social media</p><p>Sarah is then joined by Prue Kelly, the owner of Hello Hattie, a little boutique based just outside of Dubbo in NSW.</p><p>As an online business and a marketer in her working hours, Prue has experience a lot of social media and figured out how to use it to help her boutique.</p><p>In today’s episode Prue shares:</p><p>-      Her big tip for how to make social media your friend</p><p>-      How to work the social media trends to favour your strengths</p><p>-      What other media and strategies she uses to complement her social media strategy.</p><p> </p><p>Key Quotes:</p><p>“I just try and think of it as an extra sales funnel, not my only sales funnel”</p><p>“Do what works for you as a business, do what works for you as a family. Don’t get caught up in what everyone else is doing.”</p><p> </p><p>If you would like to see some of Prue’s products you can follow her on Instagram at @hellohattie_collective</p><p>Or go to her website <a href="https://hellohattie.com.au/collections/new-arrivals" rel="nofollow">https://hellohattie.com.au/collections/new-arrivals</a></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at <a href="https://www.facebook.com/groups/allthingssmallbiz" rel="nofollow">https://www.facebook.com/groups/allthingssmallbiz</a></p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;For so many small businesses owners social media seems like the biggest and best tool to help promote and grow their business.&lt;/p&gt;&lt;p&gt;But there are pros and cons to using social media and definitely some strategies to work on to ensure you use it correctly.&lt;/p&gt;&lt;p&gt;To kick off today’s episode Sarah and Brian discuss:&lt;/p&gt;&lt;p&gt;-      How social media can help your small business&lt;/p&gt;&lt;p&gt;-      The dangers of just using social media for your small biz&lt;/p&gt;&lt;p&gt;-      The negative effects that small biz social media can have on your personal life&lt;/p&gt;&lt;p&gt;-      How to get the most out of social media&lt;/p&gt;&lt;p&gt;Sarah is then joined by Prue Kelly, the owner of Hello Hattie, a little boutique based just outside of Dubbo in NSW.&lt;/p&gt;&lt;p&gt;As an online business and a marketer in her working hours, Prue has experience a lot of social media and figured out how to use it to help her boutique.&lt;/p&gt;&lt;p&gt;In today’s episode Prue shares:&lt;/p&gt;&lt;p&gt;-      Her big tip for how to make social media your friend&lt;/p&gt;&lt;p&gt;-      How to work the social media trends to favour your strengths&lt;/p&gt;&lt;p&gt;-      What other media and strategies she uses to complement her social media strategy.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“I just try and think of it as an extra sales funnel, not my only sales funnel”&lt;/p&gt;&lt;p&gt;“Do what works for you as a business, do what works for you as a family. Don’t get caught up in what everyone else is doing.”&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;If you would like to see some of Prue’s products you can follow her on Instagram at @hellohattie_collective&lt;/p&gt;&lt;p&gt;Or go to her website &lt;a href=&#34;https://hellohattie.com.au/collections/new-arrivals&#34; rel=&#34;nofollow&#34;&gt;https://hellohattie.com.au/collections/new-arrivals&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at &lt;a href=&#34;https://www.facebook.com/groups/allthingssmallbiz&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/groups/allthingssmallbiz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="51573237" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/6f92f893-5365-4816-8ada-a56b462c11b0/stream.mp3"/>
                
                <guid isPermaLink="false">333b2e94-35f2-410d-adde-73f352113c5b</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Tue, 04 Jan 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/1/5/5/b26dc45c-8494-463c-aab9-7ccff6df1009_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3223</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 13: Creating a business around your passion with Kelly Tishler</itunes:title>
                <title>Ep 13: Creating a business around your passion with Kelly Tishler</title>

                <itunes:episode>13</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Turning your passion into a business</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss the traps and mistakes to avoid before turning your passion into a business. Sarah is then joined by Kelly Tishler who shares how she turned her passion for opals and mining into a business that wakes up excited for every day.</itunes:summary>
                <description><![CDATA[<p>What is the idea behind your small business?</p><p>For so many people, they start a small business based around their passion. They take that one activity or hobby that they love above all else and create a business around it.</p><p>But is this a good or bad idea? Is a business stronger or weaker because of this?</p><p>Sarah and Brian begin this week’s episode discussing turning your passion into a business.</p><p>Sarah reveals: </p><p>-      Why she has made a successful business that is not her passion</p><p>-      The things to avoid when turning your passion into a business</p><p>-      How burn out can occur with a passion business and how to avoid it.</p><p>Sarah is then joined by the epitome of passion business owners, Kelly Tishler</p><p>Kelly is a daughter, wife, mother, community minded person and THE Opal queen. She is a 4<sup>th</sup> generation opal miner from Lightning Ridge and mining opals is her passion and she has turned it into her business.</p><p>Kelly joins Sarah to explain:</p><p>-      How it feels to have a passion so strong you can’t not turn it into a business</p><p>-      What it’s like to follow the family industry</p><p>-      The easy way to get started on selling the produce of your passion.</p><p><strong>Key quotes</strong></p><p>“But if you’re miserable and you hate it. You’re not a f***ing tree. You haven’t got your roots down. Move.”</p><p><br></p><p>“So for me, when I wake up every day, I’m filled with this sense of yoo hoo! Like I don’t care if I find nothing. It’s the fact that I’m out and I’m free.”</p><p>If you would like to find out more about Kelly, or buy her products you can find her at @Kellytishleropalqueen on facebook and Instagram.</p><p>Or head to her website <a href="http://kellytishleropals.com" rel="nofollow">kellytishleropals.com</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at <a href="https://www.facebook.com/groups/allthingssmallbiz" rel="nofollow">https://www.facebook.com/groups/allthingssmallbiz</a></p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;What is the idea behind your small business?&lt;/p&gt;&lt;p&gt;For so many people, they start a small business based around their passion. They take that one activity or hobby that they love above all else and create a business around it.&lt;/p&gt;&lt;p&gt;But is this a good or bad idea? Is a business stronger or weaker because of this?&lt;/p&gt;&lt;p&gt;Sarah and Brian begin this week’s episode discussing turning your passion into a business.&lt;/p&gt;&lt;p&gt;Sarah reveals: &lt;/p&gt;&lt;p&gt;-      Why she has made a successful business that is not her passion&lt;/p&gt;&lt;p&gt;-      The things to avoid when turning your passion into a business&lt;/p&gt;&lt;p&gt;-      How burn out can occur with a passion business and how to avoid it.&lt;/p&gt;&lt;p&gt;Sarah is then joined by the epitome of passion business owners, Kelly Tishler&lt;/p&gt;&lt;p&gt;Kelly is a daughter, wife, mother, community minded person and THE Opal queen. She is a 4&lt;sup&gt;th&lt;/sup&gt; generation opal miner from Lightning Ridge and mining opals is her passion and she has turned it into her business.&lt;/p&gt;&lt;p&gt;Kelly joins Sarah to explain:&lt;/p&gt;&lt;p&gt;-      How it feels to have a passion so strong you can’t not turn it into a business&lt;/p&gt;&lt;p&gt;-      What it’s like to follow the family industry&lt;/p&gt;&lt;p&gt;-      The easy way to get started on selling the produce of your passion.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Key quotes&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;“But if you’re miserable and you hate it. You’re not a f***ing tree. You haven’t got your roots down. Move.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“So for me, when I wake up every day, I’m filled with this sense of yoo hoo! Like I don’t care if I find nothing. It’s the fact that I’m out and I’m free.”&lt;/p&gt;&lt;p&gt;If you would like to find out more about Kelly, or buy her products you can find her at @Kellytishleropalqueen on facebook and Instagram.&lt;/p&gt;&lt;p&gt;Or head to her website &lt;a href=&#34;http://kellytishleropals.com&#34; rel=&#34;nofollow&#34;&gt;kellytishleropals.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at &lt;a href=&#34;https://www.facebook.com/groups/allthingssmallbiz&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/groups/allthingssmallbiz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
                <enclosure length="49069244" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/6f2cfffc-7d2d-48a3-aa0b-d54e4fcb902e/stream.mp3"/>
                
                <guid isPermaLink="false">e55f9a4b-00c2-4f15-8589-740cb6d25e09</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 01 Jan 2022 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2022/1/1/3/047ef7bc-1231-48ba-94ea-7af1d92e26fa_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3066</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 12: Starting a small business when you have a small baby with Chantelle Kechebashian</itunes:title>
                <title>Ep 12: Starting a small business when you have a small baby with Chantelle Kechebashian</title>

                <itunes:episode>12</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>The pros and cons of starting a small business when you have a baby</itunes:subtitle>
                <itunes:summary>Sarah and Brian start by discussing how having their first baby actually made it easier for Sarah to start a small business.
Sarah is then joined by Chantelle from Boxi who shares her story of starting a small business with a baby and how she believes it has made her a better mother.</itunes:summary>
                <description><![CDATA[<p>Being a small business owner can be a pretty hard job, but what about starting a small business AND starting a family at the same time?</p><p>In todays episode Sarah and Brian discuss the interesting balancing act of starting a small business while also having a small baby and the pros and cons of doing so.</p><p>To start with, Sarah and Brian share:</p><p>-      How having a baby and the anxiety’s that came with it, helped Sarah start West Of The Waves</p><p>-      The technique Sarah used to start her business and avoid the thoughts convincing her not to do so</p><p>-      How having children has motivated Sarah to do more with her business</p><p>Sarah is then joined by Chantelle to discuss her. Business and how motherhood influenced it.</p><p>Chantelle is a mother and owner of Boxi a giftbox or hamper service where you can build your own gift.</p><p>Chantelle discusses:</p><p>-      How the feeling of aloneness that follows having a baby influenced her to start her business</p><p>-      How starting her business has made her a better mum</p><p>-      Her advice about starting a small business that everyone needs to be prepared for.</p><p><br></p><p>Key quotes:</p><p>“A healthy mum raises healthy kids” </p><p>“Be prepared to lose a little more than you will win in the beginning”</p><p> </p><p>If you would like to find out more about Boxi you can follow her on Instagram at @send_boxi or go to her website: <a href="https://www.sendboxi.com.au/" rel="nofollow">https://www.sendboxi.com.au/</a></p><p>And right now if you go there we have a promo code for you:</p><p>Simply use the code WAVES10 to receive $10 of orders over $80. This is valid until February 15<sup>th</sup> and can be used as a Valentines Day Gift.</p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at <a href="https://www.facebook.com/groups/allthingssmallbiz" rel="nofollow">https://www.facebook.com/groups/allthingssmallbiz</a></p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Being a small business owner can be a pretty hard job, but what about starting a small business AND starting a family at the same time?&lt;/p&gt;&lt;p&gt;In todays episode Sarah and Brian discuss the interesting balancing act of starting a small business while also having a small baby and the pros and cons of doing so.&lt;/p&gt;&lt;p&gt;To start with, Sarah and Brian share:&lt;/p&gt;&lt;p&gt;-      How having a baby and the anxiety’s that came with it, helped Sarah start West Of The Waves&lt;/p&gt;&lt;p&gt;-      The technique Sarah used to start her business and avoid the thoughts convincing her not to do so&lt;/p&gt;&lt;p&gt;-      How having children has motivated Sarah to do more with her business&lt;/p&gt;&lt;p&gt;Sarah is then joined by Chantelle to discuss her. Business and how motherhood influenced it.&lt;/p&gt;&lt;p&gt;Chantelle is a mother and owner of Boxi a giftbox or hamper service where you can build your own gift.&lt;/p&gt;&lt;p&gt;Chantelle discusses:&lt;/p&gt;&lt;p&gt;-      How the feeling of aloneness that follows having a baby influenced her to start her business&lt;/p&gt;&lt;p&gt;-      How starting her business has made her a better mum&lt;/p&gt;&lt;p&gt;-      Her advice about starting a small business that everyone needs to be prepared for.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key quotes:&lt;/p&gt;&lt;p&gt;“A healthy mum raises healthy kids” &lt;/p&gt;&lt;p&gt;“Be prepared to lose a little more than you will win in the beginning”&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;If you would like to find out more about Boxi you can follow her on Instagram at @send_boxi or go to her website: &lt;a href=&#34;https://www.sendboxi.com.au/&#34; rel=&#34;nofollow&#34;&gt;https://www.sendboxi.com.au/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;And right now if you go there we have a promo code for you:&lt;/p&gt;&lt;p&gt;Simply use the code WAVES10 to receive $10 of orders over $80. This is valid until February 15&lt;sup&gt;th&lt;/sup&gt; and can be used as a Valentines Day Gift.&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at &lt;a href=&#34;https://www.facebook.com/groups/allthingssmallbiz&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/groups/allthingssmallbiz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="50042671" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/eeadcddf-68ac-4a56-a55d-ec265c5b4b35/stream.mp3"/>
                
                <guid isPermaLink="false">4fd09cba-4eda-48c3-8f87-966dd0ce6ade</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 25 Dec 2021 18:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/12/22/22/c6cf7156-0ba7-466d-9cd0-0931301306fc_86c-0d1d0e084b22_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>3127</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 11: Productivity and Outside the Box thinking with Lou Webb</itunes:title>
                <title>Ep 11: Productivity and Outside the Box thinking with Lou Webb</title>

                <itunes:episode>11</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to be productive and how to get results with different ideas</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss how Sarah has managed to become even more productive with her life and business since having kids and what tips she has for increasing productivity.
Sarah is then joined by Lou Webb to discuss the &#39;outside the box&#39; ideas that can give great results for your business.</itunes:summary>
                <description><![CDATA[<p>Productivity and outside the box thinking go hand in hand. Without productive practices for your business, you wont have the time to try out there ideas to increase your business, so that’s why we are covering both today.</p><p>To start things, Sarah and Brian discuss how Sarah has actually become more productive since having kids and how that drive has helped her with her business West Of The Waves.</p><p>Sarah also reveals:</p><p>-      What she does to ensure she is productive, but that it doesn’t encroach on family time.</p><p>-       Sarah’s number 1 productivity hack</p><p>-      Sarah’s go to planning app to ensure she is productive.</p><p>Then Sarah is joined by Lou Webb of Lou Webb Collections. Lou is a wife, mother, cotton and wool producer and also runs Lou Webb Collection.</p><p>Lou also shares:</p><p>-      The big out there moves she has made that has resulted in her hats being featured by Gai Waterhouse and Sarah Jessica Parker.</p><p>-      The big decision she has made to ensure productivity increase without affecting her mental health.</p><p>-      How she intends to get a member of the British royal family to wear one of her pieces.</p><p><br></p><p>Key Quotes:</p><p>“I think it’s important that you support the industry, make connections and friends. That’s like hacking your own situation”</p><p><br></p><p>“Once upon a time I would be up at 2am in the morning trying to meet that deadline. Crazy. But I don’t do that anymore.”</p><p>To see Lou’s collection or find out more about her you can check her out on Instagram: @louwebbcollections</p><p>Or go to her website: <a href="http://www.louwebbcollections.com" rel="nofollow">www.louwebbcollections.com</a></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at <a href="https://www.facebook.com/groups/allthingssmallbiz" rel="nofollow">https://www.facebook.com/groups/allthingssmallbiz</a></p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Productivity and outside the box thinking go hand in hand. Without productive practices for your business, you wont have the time to try out there ideas to increase your business, so that’s why we are covering both today.&lt;/p&gt;&lt;p&gt;To start things, Sarah and Brian discuss how Sarah has actually become more productive since having kids and how that drive has helped her with her business West Of The Waves.&lt;/p&gt;&lt;p&gt;Sarah also reveals:&lt;/p&gt;&lt;p&gt;-      What she does to ensure she is productive, but that it doesn’t encroach on family time.&lt;/p&gt;&lt;p&gt;-       Sarah’s number 1 productivity hack&lt;/p&gt;&lt;p&gt;-      Sarah’s go to planning app to ensure she is productive.&lt;/p&gt;&lt;p&gt;Then Sarah is joined by Lou Webb of Lou Webb Collections. Lou is a wife, mother, cotton and wool producer and also runs Lou Webb Collection.&lt;/p&gt;&lt;p&gt;Lou also shares:&lt;/p&gt;&lt;p&gt;-      The big out there moves she has made that has resulted in her hats being featured by Gai Waterhouse and Sarah Jessica Parker.&lt;/p&gt;&lt;p&gt;-      The big decision she has made to ensure productivity increase without affecting her mental health.&lt;/p&gt;&lt;p&gt;-      How she intends to get a member of the British royal family to wear one of her pieces.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Key Quotes:&lt;/p&gt;&lt;p&gt;“I think it’s important that you support the industry, make connections and friends. That’s like hacking your own situation”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Once upon a time I would be up at 2am in the morning trying to meet that deadline. Crazy. But I don’t do that anymore.”&lt;/p&gt;&lt;p&gt;To see Lou’s collection or find out more about her you can check her out on Instagram: @louwebbcollections&lt;/p&gt;&lt;p&gt;Or go to her website: &lt;a href=&#34;http://www.louwebbcollections.com&#34; rel=&#34;nofollow&#34;&gt;www.louwebbcollections.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at &lt;a href=&#34;https://www.facebook.com/groups/allthingssmallbiz&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/groups/allthingssmallbiz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="40821655" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/39ba0018-dbdc-4992-a843-82059def261c/stream.mp3"/>
                
                <guid isPermaLink="false">e7c451ab-9a43-4440-98dd-744fe3e2a45e</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 18 Dec 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/12/18/21/91c99a54-45f0-4a39-9c7b-072f097e90c0_279-0f7df3eddacc_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2551</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 10: How using Insta Reels can help your Small Biz with Tom Hancock</itunes:title>
                <title>Ep 10: How using Insta Reels can help your Small Biz with Tom Hancock</title>

                <itunes:episode>10</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How using reels can help your small biz</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss how insta reels can help promote your small biz and then they share the best ways to make a successful reel.
Sarah is then joined by Tom from the Collie Hotel who shares how insta Reels helped blow up his businesses online profile during lockdown and help create online revenue.</itunes:summary>
                <description><![CDATA[<p>When it comes to promoting your small business there are a lot of online tools and it can be easy to get bogged down in thinking ‘I’ll just use social media’, and forget the small individual ways that you can use it.</p><p>That’s why, in today’s episode, we will be covering the still relatively new Instagram Reels and how you can use them to promote your small business.</p><p>To start, Sarah and Brian discuss</p><p>-      How Reels can help you reach people who don’t follow your account</p><p>-      One of the most important things you must do with your reels if you want a chance for it to succeed.</p><p>-      What makes a good reel</p><p><br></p><p>After breaking down Reels, Sarah catches up with Tom Hancock from the Collie Hotel.</p><p>During lockdown Tom and his family turned to using funny reels on Instagram to blow up their online following and create both online revenue streams and also a big customer base who was geared to visit their pub after lockdown.</p><p>During the chat Tom shares:</p><p>-      How they decided on the kind of reels they would make for their Instagram.</p><p>-      How they turned their reels following into online revenue</p><p>-      Just how much effort goes into creating the reels.</p><p>Tom also shared plenty of wild stories about the type of clientele the Collie Hotel receives.</p><p>If you want to see Tom and his families very funny reels you can check them out at @colliehotel or you can go to their website at <a href="http://colliehotel.com.au" rel="nofollow">colliehotel.com.au</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at <a href="https://www.facebook.com/groups/allthingssmallbiz" rel="nofollow">https://www.facebook.com/groups/allthingssmallbiz</a></p><p>You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;When it comes to promoting your small business there are a lot of online tools and it can be easy to get bogged down in thinking ‘I’ll just use social media’, and forget the small individual ways that you can use it.&lt;/p&gt;&lt;p&gt;That’s why, in today’s episode, we will be covering the still relatively new Instagram Reels and how you can use them to promote your small business.&lt;/p&gt;&lt;p&gt;To start, Sarah and Brian discuss&lt;/p&gt;&lt;p&gt;-      How Reels can help you reach people who don’t follow your account&lt;/p&gt;&lt;p&gt;-      One of the most important things you must do with your reels if you want a chance for it to succeed.&lt;/p&gt;&lt;p&gt;-      What makes a good reel&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;After breaking down Reels, Sarah catches up with Tom Hancock from the Collie Hotel.&lt;/p&gt;&lt;p&gt;During lockdown Tom and his family turned to using funny reels on Instagram to blow up their online following and create both online revenue streams and also a big customer base who was geared to visit their pub after lockdown.&lt;/p&gt;&lt;p&gt;During the chat Tom shares:&lt;/p&gt;&lt;p&gt;-      How they decided on the kind of reels they would make for their Instagram.&lt;/p&gt;&lt;p&gt;-      How they turned their reels following into online revenue&lt;/p&gt;&lt;p&gt;-      Just how much effort goes into creating the reels.&lt;/p&gt;&lt;p&gt;Tom also shared plenty of wild stories about the type of clientele the Collie Hotel receives.&lt;/p&gt;&lt;p&gt;If you want to see Tom and his families very funny reels you can check them out at @colliehotel or you can go to their website at &lt;a href=&#34;http://colliehotel.com.au&#34; rel=&#34;nofollow&#34;&gt;colliehotel.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at &lt;a href=&#34;https://www.facebook.com/groups/allthingssmallbiz&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/groups/allthingssmallbiz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="47879314" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/9ce87a1a-25b4-4cec-8f89-943481d8e314/stream.mp3"/>
                
                <guid isPermaLink="false">08b57888-4369-43c0-a3b2-b0ed48a8b76e</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 11 Dec 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/12/11/1/e893ef77-a46f-4eba-a6f1-9b6b76550569_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2992</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 9: Culture Clash &amp; creating a business around two different styles with Prue Houston</itunes:title>
                <title>Ep 9: Culture Clash &amp; creating a business around two different styles with Prue Houston</title>

                <itunes:episode>9</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to handle culture clash and combine two different styles</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss how Sarah&#39;s business, West Of The Waves, is a result of culture clash and how she made it work. She then chats to Prue Houston of Loen Star Trading Co about how she made the culture clash of her business work.</itunes:summary>
                <description><![CDATA[<p>Inspiration for a business or business idea can come from anywhere, but one of the more unique inspirations is ‘Culture Clash’.</p><p>This is when someone, normally yourself, has a passion for two different styles and decided to combine them to create something new, or wants to bring one style into the world of another.</p><p>In todays episode Sarah and Brian discuss how Sarah’s business, West of The Waves, is a result of culture clash.</p><p>Sarah also explains:</p><p>-      How she came about the idea of combining country and surf culture</p><p>-      How she decided that there would be a market for this combination</p><p>-      How she went about making these two very different cultures fit seamlessly</p><p><br></p><p>Then, Sarah is joined by Prue Houston, who was so inspired by her Western Culture while helping launch her husbands Barbeque business that she launched Lone Star Trading Co, a wild west inspired fashion business based here in Australia.</p><p>On todays episode Prue shares:</p><p>-      The advantages of culture clash for her business</p><p>-      How she believes that her non-western background combines with western fashion to create something new</p><p>-      How she handles people who say her non-western background means she does not have the right experience for the products.</p><p><br></p><p>Prue’s wisdom from todays episode:</p><p><br></p><p>“You have to trust your instincts in this sort of business.”</p><p><br></p><p>“I’m at home with this fashion. I might not live on a farm but I’m originally a country girl and I really feel that the pieces I bring into Lone Star are things that I feel connected to, and I’m at home with all of that.”</p><p>Prue also shares how her husband went when launching a western style Barbeque business in Melbourne and how much time, research and energy is necessary to manage that kind of culture clash.</p><p><br></p><p>If you would like to check out Prue’s fashion business you can do so at:</p><p>@lonestar_tradingco</p><p><a href="http://www.lonestartradingco.com.au" rel="nofollow">www.lonestartradingco.com.au</a></p><p>You can also check out her husband Kit’s business at:</p><p>@houstonsbbq and <a href="http://www.houstonsbbq.com.au" rel="nofollow">www.houstonsbbq.com.au</a> </p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow">https://www.westofthewaves.com/pages/coax-australia-podcast</a></p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Inspiration for a business or business idea can come from anywhere, but one of the more unique inspirations is ‘Culture Clash’.&lt;/p&gt;&lt;p&gt;This is when someone, normally yourself, has a passion for two different styles and decided to combine them to create something new, or wants to bring one style into the world of another.&lt;/p&gt;&lt;p&gt;In todays episode Sarah and Brian discuss how Sarah’s business, West of The Waves, is a result of culture clash.&lt;/p&gt;&lt;p&gt;Sarah also explains:&lt;/p&gt;&lt;p&gt;-      How she came about the idea of combining country and surf culture&lt;/p&gt;&lt;p&gt;-      How she decided that there would be a market for this combination&lt;/p&gt;&lt;p&gt;-      How she went about making these two very different cultures fit seamlessly&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Then, Sarah is joined by Prue Houston, who was so inspired by her Western Culture while helping launch her husbands Barbeque business that she launched Lone Star Trading Co, a wild west inspired fashion business based here in Australia.&lt;/p&gt;&lt;p&gt;On todays episode Prue shares:&lt;/p&gt;&lt;p&gt;-      The advantages of culture clash for her business&lt;/p&gt;&lt;p&gt;-      How she believes that her non-western background combines with western fashion to create something new&lt;/p&gt;&lt;p&gt;-      How she handles people who say her non-western background means she does not have the right experience for the products.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Prue’s wisdom from todays episode:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“You have to trust your instincts in this sort of business.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“I’m at home with this fashion. I might not live on a farm but I’m originally a country girl and I really feel that the pieces I bring into Lone Star are things that I feel connected to, and I’m at home with all of that.”&lt;/p&gt;&lt;p&gt;Prue also shares how her husband went when launching a western style Barbeque business in Melbourne and how much time, research and energy is necessary to manage that kind of culture clash.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you would like to check out Prue’s fashion business you can do so at:&lt;/p&gt;&lt;p&gt;@lonestar_tradingco&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;http://www.lonestartradingco.com.au&#34; rel=&#34;nofollow&#34;&gt;www.lonestartradingco.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;You can also check out her husband Kit’s business at:&lt;/p&gt;&lt;p&gt;@houstonsbbq and &lt;a href=&#34;http://www.houstonsbbq.com.au&#34; rel=&#34;nofollow&#34;&gt;www.houstonsbbq.com.au&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page &lt;a href=&#34;https://www.westofthewaves.com/pages/coax-australia-podcast&#34; rel=&#34;nofollow&#34;&gt;https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="41471582" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/598ddba3-7ebb-4370-bf16-6b53c1ddd617/stream.mp3"/>
                
                <guid isPermaLink="false">b32698a0-5e34-4367-9761-d7d64c4a20cd</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 04 Dec 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/12/4/0/af74b21f-12a3-4a74-a989-bbed7b39a84c_e72-b56e65714e7b_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2591</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 8: What makes someone love your small biz enough to promote it with Elle Fordyce</itunes:title>
                <title>Ep 8: What makes someone love your small biz enough to promote it with Elle Fordyce</title>

                <itunes:episode>8</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>What makes someone promote your small biz to their friends</itunes:subtitle>
                <itunes:summary>Sarah and Brian share how small business cheerleaders have helped Sarah&#39;s business and how she got them to do so.
Sarah is then joined by Elle Fordyce, A Small Biz Cheerleader. Elle shares what makes her promote businesses and how others can get cheerleaders to help them out.</itunes:summary>
                <description><![CDATA[<p>Episode 8 Show notes</p><p><br></p><p>One of the best ways to promote and grow your business is to build connections with ‘small business cheerleaders’.</p><p>These are everyday people who use your product, service etc and will promote it and share it endlessly to their friends and followers.</p><p>Having a big influencer mention your brand once is good. Having a cheerleader repeatedly tell their friends and family about you is even better because it can ensure a greater chance of conversion.</p><p>Sarah and Brian start the episode by be sharing</p><p>-      The benefits Sarah has seen her business gain from engaging with small business cheerleaders.</p><p>-      How Sarah also participates as a small business Cheerleader and how you can as well.</p><p>-      How Sarah has gained the services of a small business cheerleader.</p><p>-      How Sarah’s own business cheerleaders resulted in her being promoted by Mia Freedman</p><p><br></p><p>Afterwards Sarah is joined by Elle Fordyce, her cousin and supporter of Sarah’s business, to understand what motivates a cheerleader and how we can get them to help our businesses.</p><p>Elle shares:</p><p>-      What makes her likely to promote a small business</p><p>-       Just how she personally promotes and supports small businesses</p><p>-      Which big group of people are very likely to utilise small businesses the most and support them.</p><p><br></p><p>Elle is always on the look out for other small businesses and you can find her online at @ellefordyce__</p><p><br></p><p>Also if you are interested in any of the businesses Elle mentioned you can find them here:</p><p><br></p><p>Spinifex and co:</p><p>@spinifexandco.thelabel</p><p><a href="https://www.facebook.com/spinifexandco/" rel="nofollow">https://www.facebook.com/spinifexandco/</a></p><p><br></p><p>Outback Belle:</p><p><a href="http://www.Outbackbelle.com" rel="nofollow">www.Outbackbelle.com</a> </p><p><a href="https://www.facebook.com/outbackbelle/" rel="nofollow">https://www.facebook.com/outbackbelle/</a></p><p>@outbackbelle</p><p><br></p><p>Fe’s Fashion &amp; Décor</p><p><a href="https://www.facebook.com/fesfashionanddecor/" rel="nofollow">https://www.facebook.com/fesfashionanddecor/</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Episode 8 Show notes&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;One of the best ways to promote and grow your business is to build connections with ‘small business cheerleaders’.&lt;/p&gt;&lt;p&gt;These are everyday people who use your product, service etc and will promote it and share it endlessly to their friends and followers.&lt;/p&gt;&lt;p&gt;Having a big influencer mention your brand once is good. Having a cheerleader repeatedly tell their friends and family about you is even better because it can ensure a greater chance of conversion.&lt;/p&gt;&lt;p&gt;Sarah and Brian start the episode by be sharing&lt;/p&gt;&lt;p&gt;-      The benefits Sarah has seen her business gain from engaging with small business cheerleaders.&lt;/p&gt;&lt;p&gt;-      How Sarah also participates as a small business Cheerleader and how you can as well.&lt;/p&gt;&lt;p&gt;-      How Sarah has gained the services of a small business cheerleader.&lt;/p&gt;&lt;p&gt;-      How Sarah’s own business cheerleaders resulted in her being promoted by Mia Freedman&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Afterwards Sarah is joined by Elle Fordyce, her cousin and supporter of Sarah’s business, to understand what motivates a cheerleader and how we can get them to help our businesses.&lt;/p&gt;&lt;p&gt;Elle shares:&lt;/p&gt;&lt;p&gt;-      What makes her likely to promote a small business&lt;/p&gt;&lt;p&gt;-       Just how she personally promotes and supports small businesses&lt;/p&gt;&lt;p&gt;-      Which big group of people are very likely to utilise small businesses the most and support them.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Elle is always on the look out for other small businesses and you can find her online at @ellefordyce__&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Also if you are interested in any of the businesses Elle mentioned you can find them here:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Spinifex and co:&lt;/p&gt;&lt;p&gt;@spinifexandco.thelabel&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.facebook.com/spinifexandco/&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/spinifexandco/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Outback Belle:&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;http://www.Outbackbelle.com&#34; rel=&#34;nofollow&#34;&gt;www.Outbackbelle.com&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.facebook.com/outbackbelle/&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/outbackbelle/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;@outbackbelle&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Fe’s Fashion &amp;amp; Décor&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.facebook.com/fesfashionanddecor/&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/fesfashionanddecor/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="31445577" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/fadfc479-9328-4f9e-bd7a-37575a0ebd59/stream.mp3"/>
                
                <guid isPermaLink="false">bc1dbdf9-f0e8-418a-87f2-78ab5c8c4b7b</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 27 Nov 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/12/4/0/b7f462b4-43d9-459c-bd89-a65cc08a425c_7a2-aa289910c07e_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>1965</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 7: What happens to your Small Biz when you aren&#39;t there with Fiona Mary Baird</itunes:title>
                <title>Ep 7: What happens to your Small Biz when you aren&#39;t there with Fiona Mary Baird</title>

                <itunes:episode>7</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to keep your small biz running when you are away</itunes:subtitle>
                <itunes:summary>Sarah and Brian reveal the system they have in place to manage a small business if they are sick, injured, or on holiday.
Then Fiona of Appletree Flat joins Sarah to share how she keeps her business going when she is away, working on live export ships for months at a time.</itunes:summary>
                <description><![CDATA[<p>So many people dream of running their own small business but there is one big catch a lot of people haven’t worked out a solution for.</p><p>If you are the one running it, what happens to your small business if you want to go on holiday? Or take a break?</p><p>First up Sarah and Brian discuss some of the unexpected disasters that could put a small business owner out of commission and why everyone should have a plan in place for how to cover the business if they are out of action.</p><p>Sarah shares the steps and plans she has in place that would allow West of The Waves to continue if she sick, injured, or away on holiday.</p><p>Sarah also reveals who else she relies upon to ensure the business can go on without her, including what role Brian would have.</p><p><br></p><p>Then, to really figure out how this works in reality, Sarah catches up with Fiona Mary Baird of Appletree Flat.</p><p>Fiona is based in Toowoomba and makes shirts, kerchiefs, dresses and more through her business and somehow also works away on live export ships.</p><p>Working out at sea means that Fi is often either unavailable or has limited contact with clients so what does she do when she is away from her business?</p><p>Fiona shares:</p><p>-      The system she has in place to keep her business going when she is away</p><p>-      How her client relationships allow her to take this time away from her business</p><p>-      Who she relies on, on the mainland to ensure things keep going when she is away from the business.</p><p>For excellent service and amazing products you can contact the hilarious Fiona at @appletreeflat_nz</p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;So many people dream of running their own small business but there is one big catch a lot of people haven’t worked out a solution for.&lt;/p&gt;&lt;p&gt;If you are the one running it, what happens to your small business if you want to go on holiday? Or take a break?&lt;/p&gt;&lt;p&gt;First up Sarah and Brian discuss some of the unexpected disasters that could put a small business owner out of commission and why everyone should have a plan in place for how to cover the business if they are out of action.&lt;/p&gt;&lt;p&gt;Sarah shares the steps and plans she has in place that would allow West of The Waves to continue if she sick, injured, or away on holiday.&lt;/p&gt;&lt;p&gt;Sarah also reveals who else she relies upon to ensure the business can go on without her, including what role Brian would have.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Then, to really figure out how this works in reality, Sarah catches up with Fiona Mary Baird of Appletree Flat.&lt;/p&gt;&lt;p&gt;Fiona is based in Toowoomba and makes shirts, kerchiefs, dresses and more through her business and somehow also works away on live export ships.&lt;/p&gt;&lt;p&gt;Working out at sea means that Fi is often either unavailable or has limited contact with clients so what does she do when she is away from her business?&lt;/p&gt;&lt;p&gt;Fiona shares:&lt;/p&gt;&lt;p&gt;-      The system she has in place to keep her business going when she is away&lt;/p&gt;&lt;p&gt;-      How her client relationships allow her to take this time away from her business&lt;/p&gt;&lt;p&gt;-      Who she relies on, on the mainland to ensure things keep going when she is away from the business.&lt;/p&gt;&lt;p&gt;For excellent service and amazing products you can contact the hilarious Fiona at @appletreeflat_nz&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="33826690" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/998ea40b-fdd0-43d2-add3-9e60e77cb22e/stream.mp3"/>
                
                <guid isPermaLink="false">8f5c66ec-2fcf-4134-bfa8-95f47f245624</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 20 Nov 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/11/20/0/8b7747bb-58d1-44ff-833e-26bf8c4179e3_cec-06cb3a3296bb_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2114</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 6: How to run a small business while on the road with Emily Griffiths</itunes:title>
                <title>Ep 6: How to run a small business while on the road with Emily Griffiths</title>

                <itunes:episode>6</itunes:episode>
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to keep your business going while on the road</itunes:subtitle>
                <itunes:summary>In todays episode Sarah and Brian talk about how to balance family life and holidays with a small business and Emily Griffiths from Ohemg Marketing shares her experiences of running her business while holidaying in a caravan with her family for months.</itunes:summary>
                <description><![CDATA[<p>Running a small business can be a constant, never ending job that can make you feel glued to one place. Your office.</p><p>Whether it’s a desk, your home, a rented place or something else entirely, the responsibility of keeping your small business going can make many owners feel stuck and unable to leave or even take a holiday, but there is at least one way.</p><p>In todays episode Sarah and Brian talk about the restrictions that come with having a business from home, and how Sarah manages to juggle that with her family.</p><p>They also reveal:</p><p>-      Sarah’s tips for keeping her business going while ensuring she plays a big role in their children’s lives.</p><p>-      What Brian does as a partner to help that balance.</p><p>-      And their plans for taking the family on a holiday while continuing Sarah’s business, West Of The Waves at the same time.</p><p>Sarah is then joined by Emily Griffiths of Ohemg Marketing. Em runs her marketing business from home, but when that feeling to take a holiday hit she didn’t ignore it. Instead she and her husband decked out a caravan, and took their whole family on the road for a months long trip.</p><p>Emily took her small business on the road with them and managed to continue things along the way.</p><p>Emily reveals:</p><p>-      How she structured her day on the holiday to include family time and business time</p><p>-      The mistakes she made on her first trip that you can learn from</p><p>-      Her tip for getting a small business started.</p><p>If you need marketing advice you can get in touch with Emily Griffiths on Instagram at</p><p>ohemg_marketing or via her website <a href="http://www.ohemgmarketing.com.au" rel="nofollow">www.ohemgmarketing.com.au</a></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Running a small business can be a constant, never ending job that can make you feel glued to one place. Your office.&lt;/p&gt;&lt;p&gt;Whether it’s a desk, your home, a rented place or something else entirely, the responsibility of keeping your small business going can make many owners feel stuck and unable to leave or even take a holiday, but there is at least one way.&lt;/p&gt;&lt;p&gt;In todays episode Sarah and Brian talk about the restrictions that come with having a business from home, and how Sarah manages to juggle that with her family.&lt;/p&gt;&lt;p&gt;They also reveal:&lt;/p&gt;&lt;p&gt;-      Sarah’s tips for keeping her business going while ensuring she plays a big role in their children’s lives.&lt;/p&gt;&lt;p&gt;-      What Brian does as a partner to help that balance.&lt;/p&gt;&lt;p&gt;-      And their plans for taking the family on a holiday while continuing Sarah’s business, West Of The Waves at the same time.&lt;/p&gt;&lt;p&gt;Sarah is then joined by Emily Griffiths of Ohemg Marketing. Em runs her marketing business from home, but when that feeling to take a holiday hit she didn’t ignore it. Instead she and her husband decked out a caravan, and took their whole family on the road for a months long trip.&lt;/p&gt;&lt;p&gt;Emily took her small business on the road with them and managed to continue things along the way.&lt;/p&gt;&lt;p&gt;Emily reveals:&lt;/p&gt;&lt;p&gt;-      How she structured her day on the holiday to include family time and business time&lt;/p&gt;&lt;p&gt;-      The mistakes she made on her first trip that you can learn from&lt;/p&gt;&lt;p&gt;-      Her tip for getting a small business started.&lt;/p&gt;&lt;p&gt;If you need marketing advice you can get in touch with Emily Griffiths on Instagram at&lt;/p&gt;&lt;p&gt;ohemg_marketing or via her website &lt;a href=&#34;http://www.ohemgmarketing.com.au&#34; rel=&#34;nofollow&#34;&gt;www.ohemgmarketing.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="37197113" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/9f76ebf3-745e-4260-9fbb-c633944e007b/stream.mp3"/>
                
                <guid isPermaLink="false">31d6fb1a-5ef5-479e-974b-276364d42138</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 13 Nov 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/11/11/4/cc2424ef-6edb-409a-a193-ca07b46cbbda_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2324</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 5: Turning your side hustle into a full time gig with Sam Blacker</itunes:title>
                <title>Ep 5: Turning your side hustle into a full time gig with Sam Blacker</title>

                <itunes:episode>5</itunes:episode>
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>How to take your side hustle and turn into into a full time job</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss how Sarah started her side hustle West Of The Waves and what plans and processes she has in place to take it to the next level.
Sarah is also joined by podcast manager Sam Blacker, from the Podcast Butler to discuss the risks of taking things full time and how there is so much work done by other people besides the business owner to ensure it can go that next step.</itunes:summary>
                <description><![CDATA[<p>While this isn’t the goal for everyone, many small business owners have started their business with the dream of one day taking things full time.</p><p>But what steps need to be taken and what goals must be met in order to successfully take that big step?</p><p>Sarah and Brian talk about how Sarah started up her side hustle along side everything else in her life and what goals and steps you can take to do the same.</p><p><br></p><p>Sarah is then joined by radio broadcaster and owner of The Podcast Butler, Sam Blacker.</p><p>Sam discusses how he almost felt forced into starting his side hustle and how the success of his business is the result of not just his own hard work but also the tireless support and work of those around him.</p><p>Sam also outlines the goals he has set for his audio editing business that will ensure he is ready to go full time but also why that step involves a big leap of faith.</p><p><br></p><p>As always we get all our guests to share one business hack and Sam shares the one thing he believes has ensured an almost 100% success rate when converting leads into clients for a services business.</p><p><br></p><p>To find out all the tips and info about starting a podcast, or utilise Sam’s services through The Podcast Butler, you can reach him on Instagram at @thepodcatsbutler or on facebook at <a href="https://www.facebook.com/thepodcastbutler" rel="nofollow">https://www.facebook.com/thepodcastbutler</a></p><p>He can also be found at <a href="http://www.thepodcastbutler.com" rel="nofollow">www.thepodcastbutler.com</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;While this isn’t the goal for everyone, many small business owners have started their business with the dream of one day taking things full time.&lt;/p&gt;&lt;p&gt;But what steps need to be taken and what goals must be met in order to successfully take that big step?&lt;/p&gt;&lt;p&gt;Sarah and Brian talk about how Sarah started up her side hustle along side everything else in her life and what goals and steps you can take to do the same.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sarah is then joined by radio broadcaster and owner of The Podcast Butler, Sam Blacker.&lt;/p&gt;&lt;p&gt;Sam discusses how he almost felt forced into starting his side hustle and how the success of his business is the result of not just his own hard work but also the tireless support and work of those around him.&lt;/p&gt;&lt;p&gt;Sam also outlines the goals he has set for his audio editing business that will ensure he is ready to go full time but also why that step involves a big leap of faith.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;As always we get all our guests to share one business hack and Sam shares the one thing he believes has ensured an almost 100% success rate when converting leads into clients for a services business.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;To find out all the tips and info about starting a podcast, or utilise Sam’s services through The Podcast Butler, you can reach him on Instagram at @thepodcatsbutler or on facebook at &lt;a href=&#34;https://www.facebook.com/thepodcastbutler&#34; rel=&#34;nofollow&#34;&gt;https://www.facebook.com/thepodcastbutler&lt;/a&gt;&lt;/p&gt;&lt;p&gt;He can also be found at &lt;a href=&#34;http://www.thepodcastbutler.com&#34; rel=&#34;nofollow&#34;&gt;www.thepodcastbutler.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="37444545" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/6009e792-2749-41ba-b4d3-aff9b06b6530/stream.mp3"/>
                
                <guid isPermaLink="false">46d2bd67-4008-4618-ba5f-12878ab0b1aa</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 06 Nov 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/11/6/21/fbb16b6e-21a2-4f8b-9379-bda4e67d48aa_a35-ca0e09675e10_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2340</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 4: What is your &#39;why&#39;? With Jaz Wallace</itunes:title>
                <title>Ep 4: What is your &#39;why&#39;? With Jaz Wallace</title>

                <itunes:episode>4</itunes:episode>
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Figuring out what your &#39;why&#39; is for your business</itunes:subtitle>
                <itunes:summary>Sarah &amp; Brian discuss the importance of having a &#39;why&#39; behind your business and Jaz Wallace of Buckaroo Boutique reveals how she decided on hers and how it has helped her business.</itunes:summary>
                <description><![CDATA[<p>When starting a small business it is so important to know WHY you are doing it.</p><p>Knowing your why will help you keep going in the hard times and ensure you are working towards the right goals.</p><p>In todays episode Sarah reveals her own personal ‘why’ and how she decided what it was.</p><p>Sarah is also joined by Jaz Wallace of Buckaroo Boutique to share her own personal ‘why’ and how it has helped her small business.</p><p>Jaz is a wife, mother, property owner, mine worker and owner of her own boutique.</p><p>As someone who runs a specialised boutique in Biloela in regional Australia, Jaz has a very passionate and strong purpose driving her business that has definitely helped with growing her business.</p><p>Togetehr with Sarah Jaz shares how she settled on her ‘why’ and what has changed about it as her business as grown.</p><p>Jaz also reveals the thing she believes is most important to being successful in a specific small business.</p><p>For wonderful fashion follow Jaz on Instagram at @buckarooboutique_aus or head to her website at www.buckarooboutiqueaus.com</p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;When starting a small business it is so important to know WHY you are doing it.&lt;/p&gt;&lt;p&gt;Knowing your why will help you keep going in the hard times and ensure you are working towards the right goals.&lt;/p&gt;&lt;p&gt;In todays episode Sarah reveals her own personal ‘why’ and how she decided what it was.&lt;/p&gt;&lt;p&gt;Sarah is also joined by Jaz Wallace of Buckaroo Boutique to share her own personal ‘why’ and how it has helped her small business.&lt;/p&gt;&lt;p&gt;Jaz is a wife, mother, property owner, mine worker and owner of her own boutique.&lt;/p&gt;&lt;p&gt;As someone who runs a specialised boutique in Biloela in regional Australia, Jaz has a very passionate and strong purpose driving her business that has definitely helped with growing her business.&lt;/p&gt;&lt;p&gt;Togetehr with Sarah Jaz shares how she settled on her ‘why’ and what has changed about it as her business as grown.&lt;/p&gt;&lt;p&gt;Jaz also reveals the thing she believes is most important to being successful in a specific small business.&lt;/p&gt;&lt;p&gt;For wonderful fashion follow Jaz on Instagram at @buckarooboutique_aus or head to her website at www.buckarooboutiqueaus.com&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="29913338" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/de9aa915-dcc4-4fdf-a252-a300e610c0d1/stream.mp3"/>
                
                <guid isPermaLink="false">0a4ff178-bfac-471a-8e31-62367ac645d6</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 30 Oct 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/10/29/21/a2d9fe3d-b953-4062-8cc0-315d07f8c463_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>1869</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 3: What happens when your local area goes into lockdown</itunes:title>
                <title>Ep 3: What happens when your local area goes into lockdown</title>

                <itunes:episode>3</itunes:episode>
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Sarah explains strategies for lockdown proofing your business and gets additional marketing and automation tips from Meg Kennedy of Marketing Directive.</itunes:subtitle>
                <itunes:summary>While many of us are enjoying recent Freedom Days, from lockdowns we should remember that this sort of thing can always happen again.
Covid could change or outbreak and cause more lockdowns or a whole new disease could create a new pandemic. 
If that happens lockdowns could occur again and so we need to lockdown proof our businesses as much as we can.
Sarah &amp; Brian discuss how recent lockdowns in NSW and Victoria severely impacted Sarah’s business West Of The Waves and how the ways she found to work around that can be used for your own small business.
Sarah is also joined by Meg Kennedy from Marketing Directive to discuss how her businesses pre-existing model allowed her to thrive during lockdown.
Besides outlining business elements that she was already doing, Meg also explains other steps that can be taken to keep your business running in lockdown.
In addition Sarah and Meg discuss the importance of social media in lockdown and how it can set you up for when lockdown ends
Meg also shares her business  hacks for automation and streamlining your business.</itunes:summary>
                <description><![CDATA[<p>While many of us are enjoying recent Freedom Days, from lockdowns we should remember that this sort of thing can always happen again.</p><p>Covid could change or outbreak and cause more lockdowns or a whole new disease could create a new pandemic.</p><p>If that happens lockdowns could occur again and so we need to lockdown proof our businesses as much as we can.</p><p>Sarah &amp; Brian discuss how recent lockdowns in NSW and Victoria severely impacted Sarah’s business West Of The Waves and how the ways she found to work around that can be used for your own small business.</p><p>Sarah is also joined by Meg Kennedy from Marketing Directive to discuss how her businesses pre-existing model allowed her to thrive during lockdown.</p><p>Besides outlining business elements that she was already doing, Meg also explains other steps that can be taken to keep your business running in lockdown.</p><p>In addition Sarah and Meg discuss the importance of social media in lockdown and how it can set you up for when lockdown ends</p><p>Meg also shares her business hacks for automation and streamlining your business.</p><p><br></p><p>If you would like to get further marketing tips or even have someone to look over your marketing plan, contact Meg at @<a href="http://marketingdirective.co" rel="nofollow">marketingdirective.co</a> or <a href="http://marketingdirective.co" rel="nofollow">marketingdirective.co</a> </p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;While many of us are enjoying recent Freedom Days, from lockdowns we should remember that this sort of thing can always happen again.&lt;/p&gt;&lt;p&gt;Covid could change or outbreak and cause more lockdowns or a whole new disease could create a new pandemic.&lt;/p&gt;&lt;p&gt;If that happens lockdowns could occur again and so we need to lockdown proof our businesses as much as we can.&lt;/p&gt;&lt;p&gt;Sarah &amp;amp; Brian discuss how recent lockdowns in NSW and Victoria severely impacted Sarah’s business West Of The Waves and how the ways she found to work around that can be used for your own small business.&lt;/p&gt;&lt;p&gt;Sarah is also joined by Meg Kennedy from Marketing Directive to discuss how her businesses pre-existing model allowed her to thrive during lockdown.&lt;/p&gt;&lt;p&gt;Besides outlining business elements that she was already doing, Meg also explains other steps that can be taken to keep your business running in lockdown.&lt;/p&gt;&lt;p&gt;In addition Sarah and Meg discuss the importance of social media in lockdown and how it can set you up for when lockdown ends&lt;/p&gt;&lt;p&gt;Meg also shares her business hacks for automation and streamlining your business.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you would like to get further marketing tips or even have someone to look over your marketing plan, contact Meg at @&lt;a href=&#34;http://marketingdirective.co&#34; rel=&#34;nofollow&#34;&gt;marketingdirective.co&lt;/a&gt; or &lt;a href=&#34;http://marketingdirective.co&#34; rel=&#34;nofollow&#34;&gt;marketingdirective.co&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="37444127" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/f6c6b07a-8883-4523-abaf-ebdb9dff1a51/stream.mp3"/>
                
                <guid isPermaLink="false">1343d020-f2d2-400d-a6b7-59011f137563</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 23 Oct 2021 19:46:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/10/23/1/0700ce8f-701b-4e1a-9e6f-8bf440c1a265_d17-5f4f85f8479b_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2340</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 2: Building a community around your small biz with Jenn Donovan</itunes:title>
                <title>Ep 2: Building a community around your small biz with Jenn Donovan</title>

                <itunes:episode>2</itunes:episode>
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>We explore why you need to build a community around your small business and how to do so with the help of Jenn Donovan from Buy From A Bush Business</itunes:subtitle>
                <itunes:summary>One of the strongest and most powerful ways to create support for your business is to grow a community around it.

In the last episode Sarah &amp; Brian discussed how having a pre-existing community of people who engaged with her business was essential to helping Sarah rebuild her accounts when she got hacked.

But having a community around a business does so much more than just that. For remote businesses building that sense of community can create a stronger connection and greater likelihood of buying.

Sarah explains how she created her community and all the extra benefits she gained from.

Todays guest is Jenn Donovan. She is a wife, mother, lawyer, owner of a homewares store and creator of Buy From A Bush Business, an online community with hundreds of thousands of members. Buy From A Bush Business was created to help regional businesses struggling through drought and she has managed to do that and more.

Jenn explains how to build a community and why micro-influencers are so important for small businesses.</itunes:summary>
                <description><![CDATA[<p>One of the strongest and most powerful ways to create support for your business is to grow a community around it.</p><p>In the last episode Sarah &amp; Brian discussed how having a pre-existing community of people who engaged with her business was essential to helping Sarah rebuild her accounts when she got hacked.</p><p>But having a community around a business does so much more than just that. For remote businesses building that sense of community can create a stronger connection and greater likelihood of buying.</p><p>Sarah explains how she created her community and all the extra benefits she gained from.</p><p>Todays guest is Jenn Donovan. She is a wife, mother, lawyer, owner of a homewares store and creator of Buy From A Bush Business, an online community with hundreds of thousands of members. Buy From A Bush Business was created to help regional businesses struggling through drought and she has managed to do that and more.</p><p>Jenn explains how to build a community and why micro-influencers are so important for small businesses.</p><p>You can find more about Jenn on Instagram on her personal account @jenndonovan_ or follow her big online communities for small businesses on facebook or instagram @buy_from_a_bush_business https://www.facebook.com/groups/buyfromthebush</p><p>@spendwithusaustralia Or you can find Buy From a Bush Business Marketplace here <a href="http://www.spendwithus.com.au" rel="nofollow">www.spendwithus.com.au</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;One of the strongest and most powerful ways to create support for your business is to grow a community around it.&lt;/p&gt;&lt;p&gt;In the last episode Sarah &amp;amp; Brian discussed how having a pre-existing community of people who engaged with her business was essential to helping Sarah rebuild her accounts when she got hacked.&lt;/p&gt;&lt;p&gt;But having a community around a business does so much more than just that. For remote businesses building that sense of community can create a stronger connection and greater likelihood of buying.&lt;/p&gt;&lt;p&gt;Sarah explains how she created her community and all the extra benefits she gained from.&lt;/p&gt;&lt;p&gt;Todays guest is Jenn Donovan. She is a wife, mother, lawyer, owner of a homewares store and creator of Buy From A Bush Business, an online community with hundreds of thousands of members. Buy From A Bush Business was created to help regional businesses struggling through drought and she has managed to do that and more.&lt;/p&gt;&lt;p&gt;Jenn explains how to build a community and why micro-influencers are so important for small businesses.&lt;/p&gt;&lt;p&gt;You can find more about Jenn on Instagram on her personal account @jenndonovan_ or follow her big online communities for small businesses on facebook or instagram @buy_from_a_bush_business https://www.facebook.com/groups/buyfromthebush&lt;/p&gt;&lt;p&gt;@spendwithusaustralia Or you can find Buy From a Bush Business Marketplace here &lt;a href=&#34;http://www.spendwithus.com.au&#34; rel=&#34;nofollow&#34;&gt;www.spendwithus.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="43330246" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/2e1ac726-d3b3-4a27-9b77-091287f30574/stream.mp3"/>
                
                <guid isPermaLink="false">352c2192-2325-4e15-8635-777cf41b623a</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 23 Oct 2021 19:45:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/10/23/0/12ba649d-0be4-40fa-ab7f-13971086bd95_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2708</itunes:duration>
                
                
                <itunes:explicit>yes</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ep 1: What happens when your social media gets hacked with Tori Packer</itunes:title>
                <title>Ep 1: What happens when your social media gets hacked with Tori Packer</title>

                <itunes:episode>1</itunes:episode>
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:subtitle>Tips on how to avoid people hacking your businesses social media and what to do when it happens with extra tips from Tori Packer of the Small Business Community</itunes:subtitle>
                <itunes:summary>Sarah and Brian discuss what happened when all of the social media accounts for Sarah’s business got hacked. Hacking of small business social media accounts is a growing trend and it can be both financially and emotionally devastating. 

This is the dark side of social media and a warning lesson for any small business that relies entirely on social media to promote and distribute to their client base.

During this discussion Sarah covers:

1.    Just how badly a hack can get and why facebook is not very helpful.

2.    How to avoid a hack from happening to you.

3.    Why you should diversify your client contact sources  and how to do so.

Sarah is also joined by Tori Packer, founder of The Small Business Community to further discuss how badly social media account hacking has gotten within her community and whether she thinks it is getting worse.

Tori also shares the benefits of being a part of The Small Business Community and reveals her pentagon method for Instagram growth.</itunes:summary>
                <description><![CDATA[<p>Sarah and Brian discuss what happened when all of the social media accounts for Sarah’s business got hacked. Hacking of small business social media accounts is a growing trend and it can be both financially and emotionally devastating. </p><p>This is the dark side of social media and a warning lesson for any small business that relies entirely on social media to promote and distribute to their client base.</p><p>During this discussion Sarah covers:</p><p>1.    Just how badly a hack can get and why facebook is not very helpful.</p><p>2.    How to avoid a hack from happening to you.</p><p>3.    Why you should diversify your client contact sources and how to do so.</p><p>Sarah is also joined by Tori Packer, founder of The Small Business Community to further discuss how badly social media account hacking has gotten within her community and whether she thinks it is getting worse.</p><p>Tori also shares the benefits of being a part of The Small Business Community and reveals her pentagon method for Instagram growth.</p><p>You can follow Tori at @the_smallbusiness_community or head over to her website <a href="http://www.thesmallbusinesscommunity.com.au" rel="nofollow">www.thesmallbusinesscommunity.com.au</a></p><p><br></p><p>For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast</p><p>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves</p>]]></description>
                <content:encoded>&lt;p&gt;Sarah and Brian discuss what happened when all of the social media accounts for Sarah’s business got hacked. Hacking of small business social media accounts is a growing trend and it can be both financially and emotionally devastating. &lt;/p&gt;&lt;p&gt;This is the dark side of social media and a warning lesson for any small business that relies entirely on social media to promote and distribute to their client base.&lt;/p&gt;&lt;p&gt;During this discussion Sarah covers:&lt;/p&gt;&lt;p&gt;1.    Just how badly a hack can get and why facebook is not very helpful.&lt;/p&gt;&lt;p&gt;2.    How to avoid a hack from happening to you.&lt;/p&gt;&lt;p&gt;3.    Why you should diversify your client contact sources and how to do so.&lt;/p&gt;&lt;p&gt;Sarah is also joined by Tori Packer, founder of The Small Business Community to further discuss how badly social media account hacking has gotten within her community and whether she thinks it is getting worse.&lt;/p&gt;&lt;p&gt;Tori also shares the benefits of being a part of The Small Business Community and reveals her pentagon method for Instagram growth.&lt;/p&gt;&lt;p&gt;You can follow Tori at @the_smallbusiness_community or head over to her website &lt;a href=&#34;http://www.thesmallbusinesscommunity.com.au&#34; rel=&#34;nofollow&#34;&gt;www.thesmallbusinesscommunity.com.au&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast&lt;/p&gt;&lt;p&gt;If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves&lt;/p&gt;</content:encoded>
                
                <enclosure length="42615118" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/3f53e5e1-7fd3-417d-8523-df6aabd28dc5/stream.mp3"/>
                
                <guid isPermaLink="false">ac87ba24-72f3-4d6b-9827-fbad634bfc9e</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Sat, 23 Oct 2021 19:44:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/10/23/1/fffa5c66-6820-4093-b525-168e1321fd89_939-34bd281df96a_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>2663</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>trailer</itunes:episodeType>
                <itunes:title>Introducing: All Things Small Biz with Sarah Hayles</itunes:title>
                <title>Introducing: All Things Small Biz with Sarah Hayles</title>

                
                
                <itunes:author>Sarah Hayles</itunes:author>
                <itunes:summary>Sarah Hayles made the shift from engineering to running her own jewellery and clothes business from home and did it the hard way, by herself. But while she had to figure out how to start and run her business on her own, she wants to help everyone else take shortcuts and do things in an easier way.

Join Sarah each week as she explains essential points you&#39;ll need to know to start a business, and is joined by business owners and experts in the small business world to provide their own knowledge and tricks.

Guests include Jenn Donovan, Tori Packer and many many more.

So join Sarah for a raw, behind the scenes look at what it&#39;s really like to start and run a small business.</itunes:summary>
                <description><![CDATA[<p>Sarah Hayles made the shift from engineering to running her own business from home, but while she had to figure out how to start and run her business on her own, she wants to help everyone else to avoid doing it the long way.</p><p>Join Sarah each week as she explains essential points you&#39;ll need to know to start a business, and is joined by business owners and experts in the small business world to provide their own knowledge and tricks.</p>]]></description>
                <content:encoded>&lt;p&gt;Sarah Hayles made the shift from engineering to running her own business from home, but while she had to figure out how to start and run her business on her own, she wants to help everyone else to avoid doing it the long way.&lt;/p&gt;&lt;p&gt;Join Sarah each week as she explains essential points you&amp;#39;ll need to know to start a business, and is joined by business owners and experts in the small business world to provide their own knowledge and tricks.&lt;/p&gt;</content:encoded>
                
                <enclosure length="447634" type="audio/mpeg" url="https://audio2.redcircle.com/episodes/4f688d26-0469-4d7f-97c0-ba0e5af67cf5/stream.mp3"/>
                
                <guid isPermaLink="false">0033582e-f6fe-4611-ae1b-a4be4e1d3660</guid>
                <link>https://www.westofthewaves.com/pages/coax-australia-podcast</link>
                <pubDate>Fri, 15 Oct 2021 05:34:49 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2021/10/15/5/93df1538-7c1d-43fa-bffd-038be1b5a721_all_things_small_biz_logo_big.jpg"/>
                <itunes:duration>27</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
    </channel>
</rss>
