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        <title>Podcasters.Today</title>
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        <itunes:author>Dennis Postema</itunes:author>
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            <itunes:name>Dennis Postema</itunes:name>
            <itunes:email>postemainsurance@netscape.net</itunes:email>
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                <itunes:title>Podcasting in 2026: What Actually Works (From a Network Leader)</itunes:title>
                <title>Podcasting in 2026: What Actually Works (From a Network Leader)</title>

                <itunes:episode>3</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Dennis Postema</itunes:author>
                
                <description><![CDATA[<p><span>Is podcasting still worth it in 2026? According to the head of podcasting for the Southwestern family of companies, the answer is yes—but only if you focus on the fundamentals.</span></p><p><span>In this episode, we dive into what it takes to build and grow a successful podcast network, covering everything from launching niche shows to adapting to the latest industry trends. Learn why audio continues to dominate despite the rise of video, how podcast analytics are evolving, and why consistency is the biggest predictor of long-term success.</span></p><p><span>You&#39;ll also hear practical advice for aspiring podcasters, including how to discover your show&#39;s purpose, avoid common launch mistakes, create a sustainable content strategy, and maximize the value of your existing episodes.</span></p><p><strong>In this episode, you&#39;ll learn:</strong></p><ul><li><span>Why audio is still the foundation of successful podcasts</span></li><li><span>The strategy behind managing multiple niche podcast brands</span></li><li><span>How podcast analytics and monetization are changing</span></li><li><span>The biggest mistakes new podcasters make</span></li><li><span>Why consistency beats perfection every time</span></li><li><span>How to repurpose and refresh old episodes for new audiences</span></li><li><span>Tips for building a podcast that lasts for years—not just months</span></li></ul><p><span>Whether you&#39;re launching your first podcast, growing an existing show, or looking for insider insights on where the industry is headed, this conversation is packed with actionable advice from someone who&#39;s built podcasts across multiple industries.</span></p><p><br></p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;&lt;span&gt;Is podcasting still worth it in 2026? According to the head of podcasting for the Southwestern family of companies, the answer is yes—but only if you focus on the fundamentals.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;In this episode, we dive into what it takes to build and grow a successful podcast network, covering everything from launching niche shows to adapting to the latest industry trends. Learn why audio continues to dominate despite the rise of video, how podcast analytics are evolving, and why consistency is the biggest predictor of long-term success.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;You&amp;#39;ll also hear practical advice for aspiring podcasters, including how to discover your show&amp;#39;s purpose, avoid common launch mistakes, create a sustainable content strategy, and maximize the value of your existing episodes.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this episode, you&amp;#39;ll learn:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span&gt;Why audio is still the foundation of successful podcasts&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;The strategy behind managing multiple niche podcast brands&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;How podcast analytics and monetization are changing&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;The biggest mistakes new podcasters make&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;Why consistency beats perfection every time&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;How to repurpose and refresh old episodes for new audiences&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;Tips for building a podcast that lasts for years—not just months&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span&gt;Whether you&amp;#39;re launching your first podcast, growing an existing show, or looking for insider insights on where the industry is headed, this conversation is packed with actionable advice from someone who&amp;#39;s built podcasts across multiple industries.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 25 Aug 2026 19:13:17 &#43;0000</pubDate>
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                <itunes:title>How to Build a Successful Podcast Network | Expert Podcasting Tips</itunes:title>
                <title>How to Build a Successful Podcast Network | Expert Podcasting Tips</title>

                <itunes:episode>2</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Dennis Postema</itunes:author>
                
                <description><![CDATA[<p><span>Thinking about starting a podcast or growing the one you already have? In this episode, the head of podcasting for the Southwestern family of podcasts shares valuable insights from over a decade of experience building a successful podcast network.</span></p><p><span>Discover the story behind </span><em>The Action Catalyst</em><span> and the expansion into multiple niche shows, including </span><em>Let&#39;s Talk Legacy</em><span>, </span><em>The Talent Trade</em><span>, and </span><em>The Growth Workshop</em><span>. Learn why defining your purpose, setting clear goals, and creating a sustainable content strategy are essential for long-term podcast success.</span></p><p><span>You&#39;ll also hear expert advice on:</span></p><ul><li><span>How to determine if you&#39;re ready to launch a podcast</span></li><li><span>Why audio-first content still matters in a video-driven world</span></li><li><span>The latest trends in podcast analytics and monetization</span></li><li><span>How often you should publish new episodes</span></li><li><span>Smart ways to repurpose older podcast content for continued growth</span></li></ul><p><span>Whether you&#39;re an entrepreneur, business owner, content creator, or aspiring podcaster, this conversation is packed with practical strategies to help you launch with confidence, grow your audience, and build a podcast that lasts.</span></p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;&lt;span&gt;Thinking about starting a podcast or growing the one you already have? In this episode, the head of podcasting for the Southwestern family of podcasts shares valuable insights from over a decade of experience building a successful podcast network.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Discover the story behind &lt;/span&gt;&lt;em&gt;The Action Catalyst&lt;/em&gt;&lt;span&gt; and the expansion into multiple niche shows, including &lt;/span&gt;&lt;em&gt;Let&amp;#39;s Talk Legacy&lt;/em&gt;&lt;span&gt;, &lt;/span&gt;&lt;em&gt;The Talent Trade&lt;/em&gt;&lt;span&gt;, and &lt;/span&gt;&lt;em&gt;The Growth Workshop&lt;/em&gt;&lt;span&gt;. Learn why defining your purpose, setting clear goals, and creating a sustainable content strategy are essential for long-term podcast success.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;You&amp;#39;ll also hear expert advice on:&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span&gt;How to determine if you&amp;#39;re ready to launch a podcast&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;Why audio-first content still matters in a video-driven world&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;The latest trends in podcast analytics and monetization&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;How often you should publish new episodes&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span&gt;Smart ways to repurpose older podcast content for continued growth&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span&gt;Whether you&amp;#39;re an entrepreneur, business owner, content creator, or aspiring podcaster, this conversation is packed with practical strategies to help you launch with confidence, grow your audience, and build a podcast that lasts.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 25 Aug 2026 19:11:52 &#43;0000</pubDate>
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                <itunes:title>From Author to Podcaster: Strider Klesman’s Journey of Persistence, Publishing &amp; Podcasting</itunes:title>
                <title>From Author to Podcaster: Strider Klesman’s Journey of Persistence, Publishing &amp; Podcasting</title>

                <itunes:episode>1</itunes:episode>
                <itunes:season>1</itunes:season>
                <itunes:author>Dennis Postema</itunes:author>
                
                <description><![CDATA[<p><span>In this episode of </span><em>Podcasters Today</em><span>, host Dennis Postman sits down with author and podcaster Strider Klesman to explore his journey from writing books to building a successful podcast that supports and promotes fellow authors.</span></p><p><span>Strider shares how an unexpected opportunity to conduct a virtual interview sparked the idea for </span><em>Author in the Headlights</em><span>, a podcast now in its fourth year with more than 176 episodes. He opens up about the challenges of starting with limited experience and equipment—and why consistency, learning, and continuous improvement are essential to long-term success.</span></p><p><span>From his work as a firefighter and EMT to becoming an author, publisher, and podcast host, Strider explains how his life experiences have shaped his storytelling and business journey. He also discusses his mission to give both emerging and established authors a platform to gain exposure and help readers discover their next great book.</span></p><p><br></p><p><br></p>]]></description>
                <content:encoded>&lt;p&gt;&lt;span&gt;In this episode of &lt;/span&gt;&lt;em&gt;Podcasters Today&lt;/em&gt;&lt;span&gt;, host Dennis Postman sits down with author and podcaster Strider Klesman to explore his journey from writing books to building a successful podcast that supports and promotes fellow authors.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Strider shares how an unexpected opportunity to conduct a virtual interview sparked the idea for &lt;/span&gt;&lt;em&gt;Author in the Headlights&lt;/em&gt;&lt;span&gt;, a podcast now in its fourth year with more than 176 episodes. He opens up about the challenges of starting with limited experience and equipment—and why consistency, learning, and continuous improvement are essential to long-term success.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;From his work as a firefighter and EMT to becoming an author, publisher, and podcast host, Strider explains how his life experiences have shaped his storytelling and business journey. He also discusses his mission to give both emerging and established authors a platform to gain exposure and help readers discover their next great book.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</content:encoded>
                
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                <pubDate>Tue, 25 Aug 2026 18:56:51 &#43;0000</pubDate>
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