RedCircle VERIFY_TOKEN_3525632b-71ac-4980-9bd8-d7c031aaebf7 -- Rendered At Tue, 11 Aug 2026 14:17:02 +0000 Spieckerman Speaks Retail https://redcircle.com/shows/spieckerman-speaks-retail en-US All rights reserved. MarketScale With Retail Trajectories helping professional navigate the most critical retail challenges, to Voice of Retail Next interviews, top retail influencer Carol Spieckerman leads timely discussions for today's retail professionals. Presented by MarketScale. 3525632b-71ac-4980-9bd8-d7c031aaebf7 With Retail Trajectories helping professional navigate the most critical retail challenges, to Voice of Retail Next interviews, top retail influencer Carol Spieckerman leads timely discussions for today's retail professionals. Presented by MarketScale.

]]> episodic no MarketScale daniel.litwin@marketscale.com false full Why Retail Suppliers Should Stop Stalking the “Usual Suspects” Why Retail Suppliers Should Stop Stalking the “Usual Suspects” MarketScale Retailers are no longer just places that sell stuff, they are platforms that tie together products, services, data, content, acquisitions, partnerships and much more. It takes a lot of people to run those platforms and the cookiecutter organizational structures that defined retail for decades are being replaced by unique frameworks and new faces. So why are so many suppliers still relying on old-school contact targeting and limiting their outreach? In this episode, Carol cautions against stalking the “usual suspects” as COVID-19 narrows the retail playing field and provides tips and tactics for broadening your influence and staying in the mix.

In this episode you’ll learn:

  • How to own your value harnessing the power of platform positioning
  • Three rules to expand your retail reach and build influence
  • How to put an end to giveaways and scope creep
  • Why going for the close will clog your sales pipeline

 

]]> <p>Retailers are no longer just places that sell stuff, they are platforms that tie together products, services, data, content, acquisitions, partnerships and much more. It takes a lot of people to run those platforms and the cookiecutter organizational structures that defined retail for decades are being replaced by unique frameworks and new faces. So why are so many suppliers still relying on old-school contact targeting and limiting their outreach? In this episode, Carol cautions against stalking the “usual suspects” as COVID-19 narrows the retail playing field and provides tips and tactics for broadening your influence and staying in the mix.</p><p>In this episode you’ll learn:</p><ul><li>How to own your value harnessing the power of platform positioning</li><li>Three rules to expand your retail reach and build influence</li><li>How to put an end to giveaways and scope creep</li><li>Why going for the close will clog your sales pipeline</li></ul><h3> </h3> a4775923-928e-4342-ac72-34674087312b https://marketscale.com/industries/podcast-network/spieckerman-speaks-retail/ Thu, 30 Jul 2020 16:04:22 +0000 840 false full  How Retail Suppliers Can Slay the “Slow No”  How Retail Suppliers Can Slay the “Slow No” MarketScale Each week on Spieckerman Speaks Retail, Carol will be speaking on her Retail Trajectories – themes and calls to action that transcend categories, channels, business models and touch points.

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launches her episode series, “8 Mistakes Retail Suppliers Can’t Afford to Make.” In the series, Carol will take on the top retail B2B positioning and business development hurdles suppliers experience and provide tactics and takeaways for conquering them once and for all.

Carol kicks off the series by cracking retail suppliers’ top business development killer: the “slow no.” Even though retailers are zooming along with acquisitions, technology launches, and partnerships, suppliers have found that this newfound sense of urgency isn’t always directed their way. In fact, getting the green light can still be a slog as personnel changes and strategy shifts chip away at suppliers’ post-pitch prospects. In this episode, Carol breaks down new rules and best practices for mitigating the slow no and revving your retail business development.

In this episode you’ll learn:

  1. How your story can get “lost in transition” as retail’s revolving door spins
  2. Why retailer’s short attention spans work to your advantage
  3. Why “next steps” is the worst way to end a meeting
  4. How to get back in the driver’s seat and control outcomes


]]> <p>Each week on <a href="https://marketscale.com/industries/podcast-network/spieckerman-speaks-retail/" rel="nofollow">Spieckerman Speaks Retail</a>, Carol will be speaking on her <a href="https://spieckermanretail.com/insights/2019/5/20/vs25n8nk7gk2orjmezuoilmvmanf7y" rel="nofollow">Retail Trajectories</a> – themes and calls to action that transcend categories, channels, business models and touch points.</p><p>As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launches her episode series, “8 Mistakes Retail Suppliers Can’t Afford to Make.” In the series, Carol will take on the top retail B2B positioning and business development hurdles suppliers experience and provide tactics and takeaways for conquering them once and for all.</p><p>Carol kicks off the series by cracking retail suppliers’ top business development killer: the “slow no.” Even though retailers are zooming along with acquisitions, technology launches, and partnerships, suppliers have found that this newfound sense of urgency isn’t always directed their way. In fact, getting the green light can still be a slog as personnel changes and strategy shifts chip away at suppliers’ post-pitch prospects. In this episode, Carol breaks down new rules and best practices for mitigating the slow no and revving your retail business development.</p><p>In this episode you’ll learn:</p><ol><li>How your story can get “lost in transition” as retail’s revolving door spins</li><li>Why retailer’s short attention spans work to your advantage</li><li>Why “next steps” is the worst way to end a meeting</li><li>How to get back in the driver’s seat and control outcomes</li></ol><p><br></p> f75c003a-0be0-4587-912d-596c8e0a1b8a https://marketscale.com/industries/podcast-network/spieckerman-speaks-retail/ Thu, 16 Jul 2020 14:55:30 +0000 964 false full Making Sense of Seismic Supply Chain Shifts Making Sense of Seismic Supply Chain Shifts MarketScale Lately, the conversation in retail has been heavily weighted toward who’s going to make it and who’s on the retail ropes. But if links in the supply chain are broken, none of it matters because products never make it to market! Lynne Sprugel has been building those links throughout her career for retailers like J.C. Penney and Academy Sports. Now, as founder and CEO of Abuzz Global, she provides expansive strategic planning resources and cross-functional supply training to retailers, manufacturers, and other retail stakeholders. In this Voices of Retail Next interview episode, Carol and Lynne discuss shifts in the supply chain – many of which were cranking up long before the corona crisis – and where things go from here.

 

In this interview, you’ll learn:

  1. Three shifts shaping supply chain strategy
  2. The future of domestic manufacturing
  3. Best practices and pitfalls of private brand development
  4. Exciting developments on the sustainability front

 

Guest contact information:

Lynne Sprugel email lsprugel@abuzzglobal.com

 

Additional resources

https://www.youtube.com/watch?v=jstnCcxzduI

“The Current State of the Supply Chain” lecture with Lynne Sprugel and Dr. Sri Beldona

]]> <p>Lately, the conversation in retail has been heavily weighted toward who’s going to make it and who’s on the retail ropes. But if links in the supply chain are broken, none of it matters because products never make it to market! Lynne Sprugel has been building those links throughout her career for retailers like J.C. Penney and Academy Sports. Now, as founder and CEO of Abuzz Global, she provides expansive strategic planning resources and cross-functional supply training to retailers, manufacturers, and other retail stakeholders. In this Voices of Retail Next interview episode, Carol and Lynne discuss shifts in the supply chain – many of which were cranking up long before the corona crisis – and where things go from here.</p><p> </p><p>In this interview, you’ll learn:</p><ol><li>Three shifts shaping supply chain strategy</li><li>The future of domestic manufacturing</li><li>Best practices and pitfalls of private brand development</li><li>Exciting developments on the sustainability front</li></ol><p> </p><p>Guest contact information:</p><p>Lynne Sprugel email <a href="mailto:lsprugel@abuzzglobal.com" rel="nofollow">lsprugel@abuzzglobal.com</a></p><p> </p><p>Additional resources</p><p><a href="https://www.youtube.com/watch?v=jstnCcxzduI" rel="nofollow">https://www.youtube.com/watch?v=jstnCcxzduI</a></p><p>“The Current State of the Supply Chain” lecture with Lynne Sprugel and Dr. Sri Beldona</p> d9c1627b-3643-4ce9-bba3-3e349692c5fa https://marketscale.com/industries/podcast-network/spieckerman-speaks-retail/ Thu, 02 Jul 2020 16:48:42 +0000 2497 false full How to Solve Retail’s Convenience Conundrum How to Solve Retail’s Convenience Conundrum 5 MarketScale Click and collect, drive up, drive through, home delivery, oh my!

Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern, retailers that went all-in on convenience and choice are gaining new ground. In this episode, Carol explores the link between convenience and safety and why retail will be operating in an “all of the above” environment going forward.

In this episode, you’ll learn:

  • Non-price levers that you can pull right now, wherever you play in retail
  • Why Amazon failed at redefining convenience
  • How retailers’ convenience choices impact supplier success
  • Why exploding store counts make sense right now


]]> <p>Click and collect, drive up, drive through, home delivery, oh my!</p><p>Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern, retailers that went all-in on convenience and choice are gaining new ground. In this episode, <a href="https://marketscale.com/industries/contributors/carol-spieckerman/" rel="nofollow">Carol</a> explores the link between convenience and safety and why retail will be operating in an “all of the above” environment going forward.</p><p><a href="https://marketscale.com/industries/podcast-network/spieckerman-speaks-retail/" rel="nofollow">In this episode</a>, you’ll learn:</p><ul><li>Non-price levers that you can pull right now, wherever you play in retail</li><li>Why Amazon failed at redefining convenience</li><li>How retailers’ convenience choices impact supplier success</li><li>Why exploding store counts make sense right now</li></ul><p><br></p> aad7fb9d-ca1b-403d-bc76-c408208d17d1 https://marketscale.com/industries/retail/how-to-solve-retails-convenience-conundrum-spieckerman-speaks-retail/ Fri, 19 Jun 2020 02:04:54 +0000 922 false full Why Retail’s Private Brand Party is Just Getting Started Why Retail’s Private Brand Party is Just Getting Started 4 MarketScale Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash kicks into high gear.

In this episode you’ll learn:

  1. The new reasons why private brands are proliferating
  2. Why brand marketers should position, not panic
  3. How “secret brands” are diluting brand impact, and creating opportunities
  4. How one brand party crasher is changing the game for everyone else


]]> <p>Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, <a href="https://marketscale.com/industries/contributors/carol-spieckerman/" rel="nofollow">Carol</a> reveals the opportunities and challenges as the private brand bash kicks into high gear.</p><p>In this episode you’ll learn:</p><ol><li>The new reasons why private brands are proliferating</li><li>Why brand marketers should position, not panic</li><li>How “secret brands” are diluting brand impact, and creating opportunities</li><li>How one brand party crasher is changing the game for everyone else</li></ol><p><br></p> 82152bae-3671-40bc-95a3-a53a82b4b995 https://marketscale.com/industries/retail/why-retails-private-brand-party-is-just-getting-started-spieckerman-speaks-retail/ Fri, 05 Jun 2020 02:03:36 +0000 959 false full Preparing Brick and Mortar for a Great Reopening Preparing Brick and Mortar for a Great Reopening 2 MarketScale As retailers attempt to pull the trigger on reopening brick and mortar in a big way, they know they have to get it right the first time. Yet so much confusion surrounds what is even possible as the corona crisis plays out. Restoring consumer confidence will require clear answers, actionable best practices, and herculean effort. As CEO of facilities management leader, ServiceChannel, Tom Buiocchi is in the business of making that happen for over 500 name brands across 350,000-plus locations. In this Spieckerman Speaks Retail episode, Carol and Tom discuss what it will really take to get brick and mortar retail rolling once again.

In this interview, you’ll learn:

  1. How data will drive retailers’ restart plans
  2. Why retail formats and fixtures will never be the same in the wake of COVID-19
  3. Which compliance tracking tools will emerge as high touch becomes high stakes
  4. Why phased approaches are essential for being reopening-ready

Guest contact information:

Tom Buiocchi email tomb@servicechannel.com

LinkedIn profile https://www.linkedin.com/in/tombuiocchi/

Website www.servicechannel.com

Resources discussed in the episode

Webinar: www.servicechannel.com/reopening

]]> <p>As retailers attempt to pull the trigger on reopening brick and mortar in a big way, they know they have to get it right the first time. Yet so much confusion surrounds what is even possible as the <a href="https://www.mckinsey.com/featured-insights/coronavirus-leading-through-the-crisis" rel="nofollow">corona crisis</a> plays out. Restoring consumer confidence will require clear answers, actionable best practices, and herculean effort. As CEO of facilities management leader, <a href="https://servicechannel.com/" rel="nofollow">ServiceChannel</a>, <a href="https://www.linkedin.com/in/tombuiocchi/" rel="nofollow">Tom Buiocchi</a> is in the business of making that happen for over 500 name brands across 350,000-plus locations. In this <a href="https://marketscale.com/industries/podcast-network/spieckerman-speaks-retail/" rel="nofollow">Spieckerman Speaks Retail</a> episode, <a href="https://marketscale.com/industries/contributors/carol-spieckerman/" rel="nofollow">Carol</a> and Tom discuss what it will really take to get brick and mortar retail rolling once again.</p><p>In this interview, you’ll learn:</p><ol><li>How data will drive retailers’ restart plans</li><li>Why retail formats and fixtures will never be the same in the wake of COVID-19</li><li>Which compliance tracking tools will emerge as high touch becomes high stakes</li><li>Why phased approaches are essential for being reopening-ready</li></ol><p>Guest contact information:</p><p>Tom Buiocchi email <a href="mailto:tomb@servicechannel.com" rel="nofollow">tomb@servicechannel.com</a></p><p>LinkedIn profile <a href="https://www.linkedin.com/in/tombuiocchi/" rel="nofollow">https://www.linkedin.com/in/tombuiocchi/</a></p><p>Website <a href="http://www.servicechannel.com/" rel="nofollow">www.servicechannel.com</a></p><p>Resources discussed in the episode</p><p>Webinar: <a href="http://www.servicechannel.com/reopening" rel="nofollow">www.servicechannel.com/reopening</a></p> 7ec9dfff-f414-46b1-81d2-7d3691c0593f https://marketscale.com/industries/retail/preparing-facilities-for-a-great-retail-reopening-spieckerman-speaks-retail/ Fri, 22 May 2020 02:01:42 +0000 1583 false full Why Buying, Building and Bridging Will Rescue Retail Why Buying, Building and Bridging Will Rescue Retail 2 MarketScale Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a spirit of cooperation is flourishing in retail and creating opportunities for everyone. In this episode, Carol Spieckerman highlights retailers that are firing on all cylinders even during crisis, and she explains how three-pronged planning transforms strategy for retailers, solution providers and brand marketers.

In this episode you will learn:

  • How retailers’ changeability creates opportunity
  • Why “acqui-hiring” is a thing
  • How new-school research perfects your retail pitch
  • Why selling solutions without competitive concern is possible

More about Carol Spieckerman

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next through her latest Retail Trajectories, calls to action that transcend trend across categories, borders, business models and consumer touchpoints.

Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.

]]> <p>Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a spirit of cooperation is flourishing in retail and creating opportunities for everyone. In this episode, <a href="https://marketscale.com/industries/contributors/carol-spieckerman/" rel="nofollow">Carol Spieckerman</a> highlights retailers that are firing on all cylinders even during crisis, and she explains how three-pronged planning transforms strategy for retailers, solution providers and brand marketers.</p><p>In this episode you will learn:</p><ul><li>How retailers’ changeability creates opportunity</li><li>Why “<a href="https://www.docurex.com/en/acqui-hiring/" rel="nofollow">acqui-hiring</a>” is a thing</li><li>How new-school research perfects your retail pitch</li><li>Why selling solutions without competitive concern is possible</li></ul><h3>More about Carol Spieckerman</h3><p>Consistently named a top retail influencer, <a href="https://marketscale.com/industries/contributors/carol-spieckerman/" rel="nofollow">Carol Spieckerman</a> is a recognized authority on retail and brand strategy. As president of <a href="https://spieckermanretail.com/" rel="nofollow">Spieckerman Retail</a>, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next through her latest <a href="https://spieckermanretail.com/retail-trajectories" rel="nofollow">Retail Trajectories</a>, calls to action that transcend trend across categories, borders, business models and consumer touchpoints.</p><p>Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.</p> a6bfda19-abe2-43ed-b8bc-b52f8c9df945 https://marketscale.com/industries/retail/why-buying-building-bridging-will-rescue-retail/ Fri, 08 May 2020 02:00:03 +0000 1255 false full A New Retail Podcast A New Retail Podcast 1 MarketScale Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next.

Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.

On this new retail podcast, Spieckerman Speaks Retail, Spieckerman will be speaking on her Retail Trajectories – themes and calls to action that transcend categories, channels, business models and touch points.

It’s Time to Mitigate Online Marketplace Mayhem

Online marketplaces are on fire in retail, and they’ve been reignited as retailers, brands and consumers maneuver through the coronavirus crisis. Buy mayhem is brewing that can extinguish the opportunity for retailers, brand marketers and solution providers now, and on the other side of the corona crisis.

In this episode, Spieckerman breaks down opportunities, challenges, and tactics for mitigating the mayhem.

In this episode, you’ll learn:

  • Why brands should be selective with partnerships, even as sales seem scarce
  • How choice, convenience and safety are synonymous and non-negotiable to consumers
  • Why lack of diversification spells retail doom, but the opposite can be worse
  • How international marketplaces are evolving and creating opportunities


]]> <p>Consistently named a top retail influencer, <a href="https://marketscale.com/industries/contributors/carol-spieckerman/" rel="nofollow">Carol Spieckerman</a> is a recognized authority on retail and brand strategy. As president of <a href="https://spieckermanretail.com/" rel="nofollow">Spieckerman Retail</a>, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next.</p><p>Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.</p><p>On this new retail podcast, Spieckerman Speaks Retail, Spieckerman will be speaking on her <a href="https://spieckermanretail.com/insights/2019/5/20/vs25n8nk7gk2orjmezuoilmvmanf7y" rel="nofollow">Retail Trajectories</a> – themes and calls to action that transcend categories, channels, business models and touch points.</p><h3>It’s Time to Mitigate Online Marketplace Mayhem</h3><p>Online marketplaces are on fire in retail, and they’ve been reignited as retailers, brands and consumers maneuver through the coronavirus crisis. Buy mayhem is brewing that can extinguish the opportunity for retailers, brand marketers and solution providers now, and on the other side of the corona crisis.</p><p>In this episode, Spieckerman breaks down opportunities, challenges, and tactics for mitigating the mayhem.</p><p>In this episode, you’ll learn:</p><ul><li>Why brands should be selective with partnerships, even as sales seem scarce</li><li>How choice, convenience and safety are synonymous and non-negotiable to consumers</li><li>Why lack of diversification spells retail doom, but the opposite can be worse</li><li>How international marketplaces are evolving and creating opportunities</li></ul><p><br></p> d66386cb-9b91-4c1d-8447-f8eac25bcb82 https://marketscale.com/industries/retail/spieckerman-speaks-retail-a-new-retail-podcast/ Fri, 24 Apr 2020 01:58:02 +0000 1750 false