Marketing Made Inclusive

Ep 41: End of Season Two Reflection

Tue, 13 Feb 2024 10:00:00 +0000

It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights.

Be sure to let us know what you want to see for season three! See you after the break!

You can watch the podcast here.

You can find the transcript here.

Useful links:

Ep 31: How to Make Your SEO Inclusive with Crystal Carter

Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing

Ep 34: How will AI affect Graphic Design with Liz Mosley

Ep 25: Inclusive Design Deep Dive with Eriol Fox

Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts

Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne

You can find Joyann here.

You can find Jade here.

You can find Inclued here:

Website

Twitter

Ep 40: How to Use AI in Marketing with Laura Gemmell

Tue, 06 Feb 2024 10:00:00 +0000

In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.

They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.

You can watch the podcast here.

You can find the transcript here.

You can find Laura here:

Laura’s LinkedIn

Laura’s website

Taught by Humans LinkedIn

Taught by Humans website

Taught By Humans YouTube

Useful links:

Chat GPT

Reinforcement learning

Drake and The Weekend Deep Fake

‘Be Right Back’ Black Mirror Episode

Claude

GPTs

‘White Christmas’ Black Mirror Episode

Supabase

Enniskillen Christmas Ad

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 39: Scaling Inclusive Marketing to a Team of 600+ with Bianka Faustin

Tue, 30 Jan 2024 10:00:00 +0000

In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.

You can watch the podcast here.

You can find the transcript here.

You can find Bianka here.

Useful links:

The 4 Ps of Marketing

What is Cause Marketing

What is ESG

Black People Who Hike

Beautiful Silence ad

Nike Lunar New Year ad

American Greetings ad

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne

Tue, 23 Jan 2024 10:00:00 +0000

In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.

You can watch the podcast here.

You can find the transcript here.

You can find Jon here

Useful links:

Atomic Smash

W3C Accessibility Standards Overview

Midjourney Imagine Art

Chat GBT

Google Bard

Dharmesh Shah

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 37: The Impact of an Inclusive Tone of Voice with Jess Hellens

Tue, 16 Jan 2024 10:00:00 +0000

Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.

They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.

You can watch the podcast here.

You can find the transcript here.

You can find Jess Hellens here:

Instagram

You can find Wild Coworking here:

Instagram

Website

Useful links:

Listen to Jess’ previous episode on the podcast here

Small Is Beautiful: A Study of Economics As If People Mattered

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 36: How You Can Make Product Marketing Inclusive with Jonathon Thornton

Tue, 09 Jan 2024 10:00:00 +0000

In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.

Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.

You can watch the podcast here.

You can find the transcript here.

You can find John here.

Useful links:

Burger King, Women Belong in the Kitchen

Warburtons Mad about the Bread with Samuel L Jackson

Warburtons GoodBagels with Robert De Niro

Sainsbury's, Gravy Song

Innocent Christmas Advert

Bic International Women’s Day ad

Netflix tweet

Surreal Celebrity Names Campaign

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 35: Reacting to Christmas Ads

Tue, 19 Dec 2023 10:00:00 +0000

It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right.

You can watch the podcast here.

You can find the transcript here.

Useful links:

Ritz The Gathering: Where There's Love, There's Family

Ritz A Taste of Welcome

Alia’s Worth the Wait Samosas

You can find Joyann here.

You can find Jade here.

You can find Inclued here:

Website

Twitter

Ep 34: How will AI affect Graphic Design with Liz Mosley

Tue, 12 Dec 2023 13:00:00 +0000

In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!

Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!

You can watch the podcast here.

You can find the transcript here.

You can find Liz here:

The Building Your Brand Podcast

Design your own branding course

Twitter

Useful links:

Olympics logo controversy

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts

Tue, 05 Dec 2023 10:00:00 +0000

In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing.

You can watch the podcast here.

You can find the transcript here.

You can find David here:

AI tools mentioned:

Campaigns mentioned:

Norwich City Samaritans

Uber One

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 31: Marketing Internationally: McDonald's Case Study

Tue, 28 Nov 2023 10:00:00 +0000

In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.

Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.

You can watch the podcast here.

You can find the transcript here.

Useful links:

Western ad.

Middle Eastern Ad.

Both ads compared.

You can find Joyann here.

You can find Jade here.

You can find Inclued here:

Website

Twitter

Ep 31: How to Make Your SEO Inclusive with Crystal Carter

Tue, 21 Nov 2023 10:00:00 +0000

Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language.

You can watch the podcast here.

You can find the transcript here.

You can find Crystal here:

Twitter

SERP’S up podcast

Crystla’s articles on Wix Learning Hub

Useful links:

Suite of SEO tools from Wix

Luke Carthy

Introduction to Web Accessibility

Google Trends

Pinterest announces inclusive product updates

Google Business Profile

Sancho’s

Kalkidan Legesse

How to Create User-first Content

Women in Tech SEO

Areej AbuAli

Brighton SEO

What Is Schema Markup & How to Implement Structured Data

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 30: Tips for Inclusive Social Media Marketing

Tue, 14 Nov 2023 10:00:00 +0000

In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!

You can watch the podcast here.

You can find the transcript here.

Useful links:

Black Girl Convention

Mena Fombo

Inclusive Stock Photo Blog

Black Illustrations

Alt Text Resource

Joy Ofodu

Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu

Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou

You can find Joyann here.

You can find Jade here.

You can find Inclued here:

Website

Twitter

Ep 29: The Internal Process of Incorporating Inclusive Marketing with Gemma Comley

Tue, 07 Nov 2023 10:30:00 +0000

In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.

Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices.

You can watch the podcast here.

You can find the transcript here.

You can find Gemma Here.

You can find Ghyston here:

Useful links:

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 28: How does generative AI impact inclusive marketing?

Tue, 31 Oct 2023 10:00:00 +0000

In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes.

You can watch the podcast here.

You can find the transcript here.

Useful links:

What is generative AI

Coded Bias on Netflix

Bloomberg article

Chat GPT

Bard

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing

Tue, 24 Oct 2023 09:00:00 +0000

Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.

Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms.

You can find the transcript here.

You can watch the episode on YouTube here.

Find Teresa here:

Website

Instagram

Dream Business Podcast

Useful Links:

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 26: What is inclusive language?

Tue, 17 Oct 2023 09:00:00 +0000

In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.

You can watch the podcast here.

You can find the transcript here.

Useful links:

What is inclusive marketing?

Hubspot Inclusive Language Blog

Disability language guidelines

You can find Joyann here.

You can find Jade here.

You can find Inclued here:

Website

Twitter

Ep 25: Inclusive Design Deep Dive with Eriol Fox

Tue, 10 Oct 2023 09:00:00 +0000

Welcome to Season Two!

In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.

You can watch the podcast here.

You can find the transcript here.

Useful links:

Ep 21: What is Inclusive Design?

Inclusive Design by Microsoft

Number of Black women in tech

Dollars & Dragons Podcast.

You can find Eriol here:

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep: 24 Welcome to Season Two

Tue, 03 Oct 2023 09:00:00 +0000

Welcome back! This episode marks the beginning of Season Two!

In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team.

You can watch the podcast here.

You can find the transcript here.

Useful links:

Inclusion and Marketing podcast

Matthew Tsang

Sonia Thompson

Inclued Waitlist

You can find Joyann here.

You can find Inclued here:

Website

Twitter

Ep 23: Our Favourite Episodes from Season One

Tue, 15 Aug 2023 09:00:00 +0000

It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.

If you want to see us interview anyone in particular in season two, don't hesitate to reach out!

You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens: https://www.youtube.com/watch?v=Ur5BLS5CgHQ

Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton: https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq

Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu: https://www.youtube.com/watch?v=s45XArMWm1A

Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou: https://www.youtube.com/watch?v=L1wddz-tWqo

Ep 14: Why were we on strike for International Women's Day?: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=564s

Pay Gap Bot: https://twitter.com/PayGapApp

Ep 13: Portraying Love Inclusively in Marketing: https://www.youtube.com/watch?v=meAs6ey_Zhw

You can find Joyann at: https://twitter.com/joyannboyce

You can find Jade at: https://www.linkedin.com/in/jade-pett/

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 22: Inclusive Design Tools and Resources

Tue, 01 Aug 2023 09:00:57 +0000

In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.

You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlak

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

Watch the previous episode here: https://www.youtube.com/watch?v=TYetmE39FSU

https://inclusive.microsoft.design/

https://wave.webaim.org/#:~:text=WAVE

WCAG: https://www.w3.org/WAI/standards-guidelines/wcag/glance/

https://inclusivedesign24.org/2023/

https://venngage.com/tools/accessible-color-palette-generator

https://blog.hootsuite.com/inclusive-design-social-media/

https://colororacle.org/

https://webaim.org/articles/contrast/evaluating

You can find Joyann at: https://twitter.com/joyannboyce

You can find Jade at: https://www.linkedin.com/in/jade-pett/

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 21: What is inclusive design?

Tue, 18 Jul 2023 09:00:00 +0000

In this episode, Joyann breaks down what inclusive design entails and where it fits within marketing.

You can watch the podcast here: https://www.youtube.com/watch?v=TYetmE39FSU

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

Universal design: https://cdrnys.org/blog/advocacy/ronald-mace-and-his-impact-on-universal-design/

Microsoft Inclusive Design Suite: https://inclusive.microsoft.design/

Social Media Accessibility: Inclusive Design Tips for 2023: https://blog.hootsuite.com/inclusive-design-social-media/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 20: Pride Campaigns 2023

Tue, 04 Jul 2023 09:05:00 +0000

In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023.

This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.

Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA

You can find the transcript here: https://www.arimacompany.com/marketin...

Useful links:

Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy

Adidas TikTok clip: https://www.tiktok.com/@officialfashionmoements/video/7233808279602859269

Outvertising Stand Your Ground: https://www.outvertising.org/news/stand-your-ground

Dylan Mulvaney and Bud Light: https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained

Gillette, Samson’s Story: https://www.youtube.com/watch?v=7kLypuCI2MU

BodyForm, Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0

Arima & Co newsletter: https://www.arimacompany.com/newsletter

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arim...

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 19: How will Pride 2030 be marketed?

Tue, 20 Jun 2023 09:05:00 +0000

We're back! In this episode, Joyann questions what stage Pride marketing is currently in and ponders which direction it should go in the future.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the podcast here: https://www.youtube.com/watch?v=iMkvH5uqFTA

Useful links:

Info on Pride flags

You can hear more about spotlight, saturation and normalisation here

'How are you portraying love in marketing?' blog

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 18: Inclusive Marketing Across the Globe with Sonia Thompson

Tue, 18 Apr 2023 09:00:00 +0000

In this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language.

Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of the Inclusion & Marketing Podcast.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the episode on YouTube here: https://www.youtube.com/watch?v=dloiNcWu17g&ab_channel=JoyannBoyce

Useful links:

https://open.spotify.com/episode/7aWWizuX8YSGrkosiK3qyN?si=6f57a86974a4434b

https://www.teenvogue.com/story/latine-vs-latinx-what-young-people-think

https://www.unilever.com/news/press-and-media/press-releases/2021/unilever-says-no-to-normal-with-new-positive-beauty-vision/#:~:text=London%20%2D%20Unilever%20today%20announced%20it,Positive%20Beauty%20vision%20and%20strategy.

https://open.spotify.com/episode/7dTZifo9nrzFCbzIYRqxRv?si=1d0dcefcc59346a4

https://www.obv.org.uk/news-blogs/fury-over-doves-racist-advert

https://www.independent.co.uk/news/uk/politics/fried-chicken-boxes-knife-crime-home-office-london-a9058936.html

https://www.glamourmagazine.co.uk/article/sainsburys-advert-racism

https://www.youtube.com/watch?v=ZA1PMtKNWsg&ab_channel=HyundaiUSA

You can find Sonia at:

https://inclusivemarketing.co/

https://www.linkedin.com/in/soniaethompson/

https://twitter.com/soniaethompson

https://www.instagram.com/soniaethompson/

http://www.gothompsonmedia.com/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou

Tue, 04 Apr 2023 09:00:00 +0000

In this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses.

Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her own right and the co-host of Sustainably Influenced.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the episode on YouTube here: https://www.youtube.com/watch?v=L1wddz-tWqo&feature=youtu.be&ab_channel=JoyannBoyce

Useful links:

https://corq.studio/

https://www.instagram.com/beulahdavina/?hl=en

https://www.instagram.com/the_brooksbrother/

https://www.sevensixagency.com/influencer-network

http://www.mslgroup.co.uk/paygap

https://www.arimacompany.com/blog/the-influencer-pay-gap-ksxpl

https://www.sevensixagency.com/blog/sevensix-influencer-pricing-report

https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc

You can find SevenSix Agency here:

https://www.sevensixagency.com/

https://www.linkedin.com/company/sevensix-agency/

https://twitter.com/sevensixagency

https://www.instagram.com/sevensixagency/

You can find Charlotte here:

https://www.charlottesevensix.com/

https://www.linkedin.com/in/charlotte-sevensix/

https://twitter.com/charlotteseven6

https://www.instagram.com/charlottesevensix/

https://open.spotify.com/show/0MkbX7ufdNxcsY3GFJ3Q4T?si=7b77eb4cc9b74dd8&nd=1

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 16: How to use Inclusive Stock Photos

Tue, 28 Mar 2023 09:00:00 +0000

In this episode, Joyann discusses the importance of inclusive stock photos and how to incorporate them into your marketing.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the podcast here: https://www.youtube.com/watch?v=Z3p50I9ns98&ab_channel=JoyannBoyce

Useful links:

https://www.arimacompany.com/blog/want-to-reach-more-people-use-diverse-stock-photos

https://www.bbc.co.uk/news/av/uk-england-bristol-45496564

https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/

https://www.dove.com/uk/stories/campaigns/showus.html

https://www.canva.com/photos/search/natural--women/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 15: The Highs and Lows of Working Within Marketing with Azeem Ahmad

Tue, 21 Mar 2023 10:00:00 +0000

In this episode, Joyann and Azeem Ahmad discuss what it's like working within the marketing sector. They share past experiences, marketing conference examples, and thoughts on International Women's Day. They also analyse the Dove 'Show Us' campaign.

Azzem is a Digital Marketer with almost ten years of experience in multichannel marketing. He is also an international conference speaker and host of his own podcast, Azeem Digital Asks.

You can watch the episode on Youtube here: https://www.youtube.com/watch?v=bvyXOHcAoBw&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.dove.com/uk/stories/campaigns/showus.html

https://open.spotify.com/episode/1jup91eZXyCWguyB2QvWdE?si=c3da664b3ecb43c1

https://www.arimacompany.com/blog/what-is-inclusive-marketing

https://www.womenintechseo.com/

https://techspark.co/shift-speaker-database/

https://twitter.com/PayGapApp/status/1501247888319516675

https://twitter.com/flaminhaystacks/status/1633375741516627970

You can find Azeem at:

https://iamazeemdigital.com/

https://twitter.com/AzeemDigital

https://www.linkedin.com/in/azeema1/

https://open.spotify.com/show/0kG7pYN6SKOVUNyb1ZIvMB

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 14: Why did we go on strike for International Women's Day?

Tue, 14 Mar 2023 10:00:00 +0000

In this episode, Joyann and Arima team member, Jade Pett, discuss why they were on strike this International Women's day and their thoughts on the marketing around the day.

You can watch the podcast here: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=382s&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.internationalwomensday.com/

https://www.unwomen.org/en/news-stories/in-focus/2023/03/in-focus-international-womens-day?gclid=Cj0KCQjwk7ugBhDIARIsAGuvgPbeihgtNOorSzOXhysood97XymW3AHWzgNi_EZT5_lzb7FHQVlItR4aApIVEALw_wcB

https://www.un.org/en/observances/womens-day/background

https://twitter.com/PayGapApp

https://www.scottishwidows.co.uk/yourfuture.html

https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc

https://twitter.com/candiwrites/status/1633477525522333696

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 13: Portraying Love Inclusively in Marketing

Tue, 28 Feb 2023 10:00:00 +0000

In this episode, Joyann breaks down how love can be portrayed inclusively in marketing, both in terms of Valentine's Day and the mundanity of everyday love.

You can watch the podcast here: https://www.youtube.com/watch?v=meAs6ey_Zhw&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

https://www.arimacompany.com/blog/how-are-you-portraying-love-in-marketing

https://www.campaignlive.co.uk/article/nuclear-family-fallout-brands-missing-quiet-revolution/1397712

https://www.youtube.com/watch?v=1z0jfP2gCIs&ab_channel=JohnLewis

https://www.olebmedia.com/how-to-market-to-people-with-disabilities/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu

Tue, 21 Feb 2023 10:00:00 +0000

In this episode, Joyann and Joy Ofodu discuss a range of topics from pleasing the algorithm and making your content accessible to equity for Black creators and tips for getting into inclusive Marketing.

Joy Ofodu is a professional voice actor and dating content creator. She used to work at Instagram as a Marketing Manager, focusing on inclusion in scaled global campaigns.

You can watch the episode on Youtube here: https://www.youtube.com/watch?v=s45XArMWm1A&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.captions.ai/

https://www.amazon.co.uk/Algorithms-Oppression-Search-Engines-Reinforce/dp/1479837245

https://joyofodu.com/2018/05/31/search-project-designed-to-divide/

https://www.linkedin.com/pulse/how-ethically-navigate-black-creator-economy-joy-ofodu/?trk=public_post-content_share-article

https://corporate.target.com/press/releases/2022/05/Target-Provides-Update-on-Commitment-to-Spend-2-Bi

https://www.about.sainsburys.co.uk/news/latest-news/2022/20-07-2022-sainsburys-invests-in-uk-retail-first-incubator-programme-for-black-businesses

https://www.nfl.com/causes/porlacultura/

https://www.dove.com/uk/stories/about-dove/ending-hair-discrimination.html

https://www.edelman.com/work/vaseline-see-my-skin

https://www.pexels.com/

https://annenberg.usc.edu/research/aii

You can find Joy at:

https://joyofodu.com/

https://www.datingunsettled.com/

https://www.instagram.com/joyofodu/

https://twitter.com/JoyOfodu

https://www.linkedin.com/in/joyofodu/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 11: When Brands Miss the Mark: Sainsbury's Case Study

Tue, 14 Feb 2023 10:00:00 +0000

In this episode, Joyann breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened.

You can watch the podcast here: https://www.youtube.com/watch?v=CJWm72mUM2k&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://twitter.com/awlilnatty/status/1613617928896741381?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1613946615936450561%7Ctwgr%5E46c0b299cb3e3be68b555868efcc45738b4e1e29%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fnews.sky.com%2Fstory%2Fsainsburys-axes-advert-after-online-backlash-over-womens-safety-12787132

https://www.retailgazette.co.uk/blog/2023/01/sainsburys-ad-backlash/

https://www.mirror.co.uk/news/uk-news/sainsburys-apologises-axes-clothing-ad-28973246

https://www.linkedin.com/posts/joyannboyce_quick-breakdown-of-sainburys-advert-context-activity-7020714335492546560-UxVy?utm_source=share&utm_medium=member_desktop

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton

Tue, 07 Feb 2023 10:00:00 +0000

In this episode. Joyann discusses intersectionality in marketing with Andy Thornton. They cover a variety of topics including Hubspot automation, the difference between diversity and inclusion and inclusive recruitment.

Andy is a senior digital marketing executive at Noisy Little Monkey.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

https://schoolofsexed.org/

https://www.noisylittlemonkey.com/

https://www.leedsbeckett.ac.uk/-/media/files/schools/school-of-education/final-leeds-beckett-1102-global-majority.pdf

https://wuka.co.uk/

https://www.linkedin.com/posts/jamie-miles_christmas-advert-trends-2022-ugcPost-7006566833617010688-huy0?utm_source=share&utm_medium=member_desktop

https://www.youtube.com/watch?v=lYehD-VniBE&ab_channel=Co-op

https://www.co-operative.coop/media/news-releases/co-op-switches-off-christmas-tv-advert-to-spotlight-community-led-food#main

https://www.youtube.com/watch?v=pcSP1r9eCWw&ab_channel=StarbucksUK

https://www.fox6now.com/news/jb-whisky-christmas-commercial-grandfather-wears-makeup-transgender-acceptance

You can find Andy here:

https://twitter.com/humansatsuma

https://www.instagram.com/humansatsuma/

https://www.linkedin.com/in/andy-thornton/

https://www.amazon.co.uk/Rebekahs-Secret-Grandpa-Andy-Thornton/dp/1521068895

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 9: The Process of Changing to Inclusive Marketing

Tue, 31 Jan 2023 10:00:00 +0000

In a follow-up to last week's episode (Ep 8: The Importance of Visual Representation with jess Hellens), Joyann Boyce outlines her theory on the process of how brands shift to inclusive marketing.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

https://www.savagex.co.uk/

https://www.creativebloq.com/news/pride-2022-logos

https://www.channel4.com/press/news/channel-4-strengthens-guidance-portrayal-disability-tv

https://www.thedrum.com/opinion/2021/12/06/why-disability-representation-matters-brands

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens

Tue, 24 Jan 2023 10:00:00 +0000

In this episode, Joyann Boyce discusses inclusive marketing with guest, Jess Hellens.

Joyann and Jess discuss a range of topics including: the importance of representation, fast fashion, ethics in marketing, celebrity brands, and a deep dive on Bodyform’s Womb Stories ad.

Jess is the founder of Wild Coworking, a hybrid coworking community for women and non-binary individuals who work from home or for themselves. She is also the founder of J D H Communications, a creative PR and marketing agency.

You can watch the podcast here: https://www.youtube.com/watch?v=Ur5BLS5CgHQ

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Bodyform Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0&ab_channel=BodyformUK

Gillette First Shave, the Story of Samson: https://www.youtube.com/watch?v=AR-JkiNQ_Ro&ab_channel=CBS17

https://www.congobrands.com/brands/prime-hydration

https://drinkprime.uk/

https://www.techstylefashiongroup.com/savage-x-fenty

https://impactful.ninja/how-ethical-is-savage-x-fenty/

https://www.fabletics.com/yitty-by-lizzo

https://www.thesun.co.uk/fabulous/5088865/fashion-website-advertising-plus-size-tights-using-thin-models/

You can find Jess Hellens here:

Twiter: https://twitter.com/jesshellens

Wild Coworking: https://www.wildcoworking.com/

Wild Coworking LinkedIn: https://www.linkedin.com/company/wild-coworking/

J D H Communications: https://www.jdhcommunications.uk/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Inclued at: https://www.inclued.ai/

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 7: Tips and Tricks for Inclusive Social Media Marketing

Tue, 17 Jan 2023 11:10:00 +0000

In this episode, Joyann Boyce goes through some of the things you can look out for when trying to make your social media marketing inclusive. This starts from the beginning with strategy, through to content and data.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Influencer Pay Gap Report: http://www.mslgroup.co.uk/paygap

https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

Ep 6: Making Social Media Marketing Inclusive with Natalie Sherman

Tue, 10 Jan 2023 10:30:00 +0000

In this episode, Joyann discusses social media marketing with Natalie Sherman and how we can make it inclusive. They cover everything from influencers and clients to the role of AI in content creation.

Natalie is the founder of Naturally Social, a social-first communications agency that works with individuals, organisations and businesses that put purpose before profit. She is also the host of the podcast Beyond the Hashtag.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Racist Dove Campaign: https://creativeworksmarketing.ca/went-wrong-doves-soap-ad/

Algorithms of Oppression by Safiya Noble: https://safiyaunoble.com/research-writing/

https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive

https://www.bcorporation.net/en-us/certification#:~:text=B%20Corp%20Certification%20is%20a,chain%20practices%20and%20input%20materials.

https://www.investopedia.com/terms/c/corp-social-responsibility.asp

https://www.techradar.com/news/live/live-blog-twitter-chaos-whats-going-on

https://www.dailymail.co.uk/femail/article-7083559/Influencer-Arii-2-6-million-followers-sell-36-T-shirts.html

https://www.wired.com/story/what-is-the-metaverse/

https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq

https://time.com/5947727/whitney-wolfe-herd-bumble/

You can find Natalie Sherman here:

LinkedIn: https://www.linkedin.com/in/natsherman/

Twitter: https://twitter.com/Nat_lucks

Naturally Social: https://www.naturallysocial.co.uk/

Beyond the Hashtag: https://open.spotify.com/episode/4toXHVX5eDQX4vgSLfqnkZ

You can find Joyann at: https://twitter.com/joyannboyce

EP 5: Body Positivity In Marketing

Tue, 06 Dec 2022 10:00:00 +0000

In this episode, Joyann Boyce and Arima team member Serena Gainda discuss the body positivity movement and its effects on marketing, including brands that have embraced inclusion and brands that may have missed the mark.

Useful links:

https://www.arimacompany.com/blog/every-body-is-beautiful-body-positivity-in-marketing

https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/

https://www.ae.com/intl/en/c/aerie/cat4840006

https://yitty.fabletics.com/

https://www.sciencedirect.com/science/article/abs/pii/S1740144518305448?via%3Dihub#sec0065

https://www.businessinsider.com/nikes-plus-size-mannequin-is-a-brilliant-business-decision-2019-6?r=US&IR=T

https://www.youtube.com/watch?v=F9K5IS-inHs&ab_channel=JAX

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

EP 4: The H&M Case Study: When Marketing isn't Inclusive

Tue, 15 Nov 2022 10:00:00 +0000

In this episode, Joyann Boyce and Arima team member Serena Gainda discuss a H&M case study, going over the controversy they faced in 2018 over the 'coolest monkey in the jungle' sweatshirt. What happened? How was it avoidable? And what can we take away from the event?

Useful links:

https://www.arimacompany.com/blog/when-marketing-isnt-inclusive-handm-case-study

https://www.refinery29.com/en-us/2019/07/237347/h-m-racist-hoodie-controversy-diversity-problem

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

EP 3: Why is Inclusive Marketing the Mission?

Tue, 01 Nov 2022 10:00:00 +0000

In this episode, Joyann Boyce breaks down how she was introduced to inclusive marketing and why it's so important to her. She also explains its benefits and how to begin implementing it in your marketing.

Note: When Joyann said that Santa didn't wear red before Coca-Cola's marketing, she meant there's now an association between Santa Clause and Coca-Cola and they have "played a big role in shaping the big, jolly Santa character we know and love today."

You can read more about Santa Clause wearing red here: https://www.coca-cola.co.uk/our-business/faqs/is-it-true-santa-is-red-because-of-coca-cola

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.arimacompany.com/blog/what-is-inclusive-marketing

https://trailhead.salesforce.com/content/learn/modules/inclusive-marketing-practices

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

EP 2: The Statistics of Period Marketing

Tue, 18 Oct 2022 09:00:00 +0000

In a follow-up to our first episode (EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive), Joyann Boyce and Arima member, Serena Gainda, go through some period marketing statistics and discuss the ways marketing needs to change to help combat these issues.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketing

https://www.thedrum.com/news/2020/10/12/gory-glory-the-evolution-period-advertising

https://www.forbes.com/sites/jamiewareham/2020/07/09/new-campaign-wants-you-to-know-transgender-people-have-periods-too/

https://www.essity.com/company/breaking-barriers-to-well-being/stories-and-videos/slices-of-life/slice5-time-to-talk/its-time-we-talk-about-periods/

https://www.lbbonline.com/news/latest-bodyform-and-libresse-campaign-breaks-boundaries-with-bloodnormal

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive

Tue, 04 Oct 2022 09:00:00 +0000

Welcome to the first episode of the Marketing Made Inclusive Podcast! In this episode, Joyann Boyce and her guests, Serena Gainda and Jade Pett, go down the rabbit hole of marketing period products and the success and weakness of previous campaigns. They also discuss what inclusive marketing means to them and pitch ideas for future podcast episodes.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.independent.co.uk/life-style/health-and-families/asda-inclusive-period-products-feminine-b2027676.html

https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketing

https://www.salesforce.com/blog/inclusive-marketing-equality-trailhead/

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

Marketing Made Inclusive Trailer

Mon, 26 Sep 2022 12:20:00 +0000

Welcome to the Marketing Made Inclusive podcast! Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive.

With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.