The Overit Audio Blog

The “Sweet” 16: March Madness Lessons on Marketing, Analytics, and Life–Part 2

Thu, 11 Jul 2024 14:07:17 +0000

Welcome back! This is Part 2 of The “Sweet” 16: March Madness Lessons on Marketing, Analytics, and Life. In Part 1, we covered some key lessons on brand, analytics, and organizational culture. Today, let’s talk about competition and leadership.

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The “Sweet” 16: March Madness Lessons on Marketing, Analytics, and Life–Part 1

Thu, 11 Jul 2024 14:02:58 +0000

Inspired by all that March Madness has to offer, here are Overit’s “Sweet 16” lessons from March Madness for Marketing, Analytics, and Life – grouped together by a few recurring March Madness themes.

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Data-Driven Decisions: Transforming Marketing with Business Intelligence Insights

Thu, 11 Jul 2024 13:55:02 +0000

In today’s dynamic marketing landscape, data-driven marketing isn’t just a buzzword—it’s a necessity. Let’s explore how data-driven decisions reshape marketing, enabling businesses and organizations to target audiences more effectively and achieve sustainable growth.

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Email Marketing Best Practices for 2024

Tue, 16 Apr 2024 19:49:33 +0000

Do people actually pay attention to marketing emails? Let's talk about it.

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From Venue to Virtual – A Guide to Accessible Event Planning

Tue, 16 Apr 2024 19:42:44 +0000

Learn all about accessible event planning for in-person, hybrid, and virtual events.

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Why You Can’t Ignore Social Media Customer Service in 2024

Tue, 16 Apr 2024 19:35:27 +0000

Let's learn about social media customer service.

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The Case for AI Optimism: Takeaways from the PRSA AI-Digital Summit

Mon, 04 Mar 2024 18:08:32 +0000

In this blog, Principal Michelle Dinsmore gives an overview of AI for marketing and communications, and Art Director Jeremy Evans speaks about AI image generation.

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The Robots are Coming? AI in the Marketing Industry

Tue, 09 May 2023 19:33:50 +0000

How is all the buzz around AI making marketers and creatives feel? Overit's Crew weigh in on AI for the marketing industry.

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Video Content is the Future. Here’s Why.

Tue, 09 May 2023 19:30:13 +0000

In this audio blog, learn why video content is so important and why marketers need to utilize it, lest risk being left behind.

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What is the Role of ORM in Digital Marketing?

Tue, 09 May 2023 19:26:05 +0000

Is your online presence working for or against you? Learn all about Online Reputation Management!

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What Does Modern-Day PR Look Like?

Tue, 03 Jan 2023 20:52:30 +0000

Learn about eight public relations strategies to help grow your business this year!

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Why is Branding So Crucial and How Can I Improve My Brand's Branding?

Tue, 03 Jan 2023 20:48:28 +0000

Many people think branding is just about colors and a logo. And that's a piece of it. However, branding also involves creating a strong image that establishes credibility, trust and influences consumers to support your business. Listen now to learn more about building a strong brand!

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SEO Strategies for Localized Businesses

Tue, 20 Dec 2022 21:50:07 +0000

Learn about local SEO best practices.

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Matt Ruby Gets Overit: Key Takeaways and Actionable Advice

Thu, 17 Nov 2022 15:57:07 +0000

The team at Overit was excited to interview Matt Ruby in our state-of-the-art studio. While a comedian, Matt has also been on the ground floor of some impressive companies. So, he had a lot of insights that can help brands be disruptive in their industries.

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5 Ways to Disrupt Your Industry With Content-Driven Strategies

Thu, 17 Nov 2022 15:53:32 +0000

Why should your content be disruptive? Listen now to find out.

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Everything You Need to Know About Marketing Automation in 2023

Thu, 17 Nov 2022 15:48:43 +0000

In this friendly marketing automation guide, we drew insights from our collective expertise here at Overit and have compiled this thorough post for you which tackles everything you need to know about marketing automation as you head into 2023.

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Coming Back Better: Event Planning Lessons From COVID

Tue, 06 Sep 2022 17:26:39 +0000

In 2022, in-person events are back. People are sick of Zoom screens and long for human connection. But we don’t know when–or even if–they will ever go back to exactly how they were before the pandemic. So, what has changed, for better or worse, and how can we make the most of this new normal?

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Grow Your Business: Growth Marketing and Why You Need It

Tue, 10 May 2022 13:10:00 +0000

With the arrival of spring, attention turned to the subject of growth – specifically growth marketing. In Overit’s March Webinar, Chief Growth Officer Chris Fasano gave an overview of this approach – what it is, how it differs from brand or product marketing, what kinds of businesses need it, and why.

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How To Develop a Versatile Brand

Thu, 24 Mar 2022 17:00:00 +0000

For Overit’s February Webinar, we dove into some of our favorite topics: content marketing and branding. Senior Content Strategist Devin Dinsmore sought to answer the question: “What makes a brand good?” Here’s what we found.

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Traditional Media Planning in a Digital World

Thu, 24 Feb 2022 14:22:40 +0000

For our first Overit Webinar to kick off 2022, we took it back to basics with an overview of traditional media planning and how to leverage different traditional mediums to garner action and results. As our Director of Media and Digital Strategy Caitlin Perry put it, “traditional marketing is not dead, it’s just changed.” Let’s dive right in.

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