Mostly Automotive Marketing with Matt Wilson

Automation Nation - Experimarketing Episode 8

Tue, 17 Nov 2020 11:00:00 +0000

On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!

Politics on Social Media

Thu, 12 Nov 2020 19:30:45 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about politics on social media. If you’re in sales role, should you talk about politics on social media? Some experts weigh in on the topic and Matt shares his own story about going “bananas” on social media during election week. Matt also takes a STRONG stance on Maple Pumpkin Creamer.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

Reputation Management Chat with Melanie Borden

Tue, 10 Nov 2020 10:00:00 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing! In this episode Matt and Melanie Border, Vice President of Marketing at Celebrity Motor Cars and Contributor to Dealer Marketing Magazine, discuss the importance, how dealers should treat the process and the relationship between OEM surveys and reputation management.

OTT + Big Words with Ed Steenman

Wed, 04 Nov 2020 14:03:34 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we revisit one of Matt’s favorite topics – OTT. Does it sound boring? It’s not. If you like Automotive Marketing. If you don’t like Automotive Marketing then, yes, it’s boring. What is it? Why should dealers consider it? What kind of attribution is available? Matt’s guest is Ed Steenman, Owner at Steenman and Associates and contributor at Dealer Marketing Magazine.

Down with QSP? You Know Me! - Experimarketing Episode 7

Tue, 03 Nov 2020 10:00:00 +0000

In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSPs). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How?

The Right Spot-Ify - Experimarketing Episode 6

Tue, 27 Oct 2020 09:00:00 +0000

On this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes."

The Last Word on LinkedIN Stories

Fri, 23 Oct 2020 13:35:58 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a stamp on our ongoing discussion about LinkedIN stories. Mostly. Matt reads some opinions about LinkedIN stories from his LinkedIN network, guzzles coffee, talks fast, tells a long-winded story about a Nissan LEAF and then abruptly ends the episode.

Thanks to these folks for weighing in with their opinions:

Jason Harris, Podcast Host, Agency Owner, Orange Tie Wearer

Colin Carrasquillo, Host of Experimarketing Podcast, Digital Marketing Manager at Nielsen Automotive Group

Evelyn Kelly, Marketing Director at Think Ad Group

Evan Weber, Founder at Experience Advertising

Justin Searle, VP of Sales at Think Ad Group

Sean Boyle, Co-Owner at Momentum Digital

Bob Abbate, Founder and Creative Director at Bob Abbate Marketing

Jim McCarthy, Owner at Jim McCarthy Voiceovers, Co-Founder at Big Dot Lighting and groomsman at my wedding

Didi Martz, Chief Wave Maker at Making Waves Marketing and Floridian (not crazy)

Linda Richardson, Chief Wave Maker at Making Waves Marketing and Floridian (not crazy)

Jen Roe, Brand Manager at Hunter Mountain

Sherry Robeson, Director of Marketing at MDR

Faith Yildiz. Founder at Newletter.ist

Word on the “Tweet” – Experimarketing Episode 5

Tue, 20 Oct 2020 09:00:00 +0000

In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc.

The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including live video, and even get a sneak peek at the things to come in 2021 and beyond! That's the word on the "tweet!"

What can you do to avoid getting bad online reviews?

Mon, 19 Oct 2020 14:54:44 +0000

It's impossible to make EVERYONE happy ALL the time. People love to complain. In this Episode of Mostly Automotive Marketing with Matt Wilson we'll talk about how dealers can avoid getting bad online reviews. I'll read some actual google reviews and we'll discuss what could have been done to avoid the situation entirely.

Missed 1st Party Data Opportunities

Fri, 16 Oct 2020 09:00:00 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about the importance of 1st party data and how as an industry, we’re underutilizing it. Matt discusses with Derek Perez, Founder at Think Ad Group and Justin Searle, VP of Sales. Helpful information for dealers in this episode that can have a pretty immediate impact on business.

Data-Fied - Experimarketing Episode 3

Tue, 13 Oct 2020 09:00:00 +0000

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!

360 Virtual Tours, SEO, Social Channels and LinkedIN Stories

Mon, 05 Oct 2020 10:00:00 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we cover a lot of topics with Sean Boyle, Owner at Momentum Digital. Sean and his team specialize in video for real estate as well as all types of digital marketing. We chat about 360 virtual tours, SEO, Social Channels, LinkedIN stories and much more.

Retargeting, LinkedIN Stories and Tom Brady

Tue, 29 Sep 2020 13:46:40 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat retargeting. Matt shares a story about shopping for a mountain bike online and a retargeting problem he noticed. Mostly. Our guest is Managing Partner at SilverBack Advertising, Shane Stender. We also discuss Instagram, LinkedIN, Reddit and Matt’s overwhelming Tom Brady fandom.

Power of the Pin - Experimarketing Episode 3

Tue, 22 Sep 2020 09:00:00 +0000

On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns!

Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and Co-Hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast.'

Face-to-Face with Facebook - Experimarketing Episode 2

Tue, 15 Sep 2020 09:00:00 +0000

On this episode of 'Experimarketing,' Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast and account director at SilverBack Advertising.

Importance of Community Partnerships

Fri, 11 Sep 2020 09:00:00 +0000

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the importance of community partnerships with Bob Abbate and Michelle Margo at Bob Abbate Marketing.

7 Deadly Sins of SEO

Thu, 03 Sep 2020 15:36:16 +0000

In this episode of Mostly Automotive Marketing with Matt Wilson - Matt is schooled on SEO by Adriana Stein, Founder at Integrated Digital Innovations. In this episode we discuss Adriana’s 7 Deadly Sins of SEO. Mostly. Matt also talks about why he likes ice.

Oh, Snap! Experimarketing Episode 1

Tue, 25 Aug 2020 09:00:00 +0000

Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently.

Friday Mornings LIVE - Episode 3

Fri, 21 Aug 2020 16:11:23 +0000

Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson. Matt chats with Colin Carrasquillo the Digital Marketing Manager at Nielsen Automotive Group and Matthew Lasher the Marketing Director at West Herr Automotive Group.

In this episode we cover:

1) Effectv’s Virtual Automotive Showroom

2) Tracking Attribution

3) The art and science of marketing

A Nice Chat with Jason Harris

Wed, 19 Aug 2020 09:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is a nice chat with Podcaster, Speaker, Automotive Marketing Agency Owner, and Trainer Jason Harris. Mostly.

In this episode Jason and I cover:

1) Talking TO your customer not AT them

2) Can your BDC work from home?

3) Why are we still talking about merchandising?

4) The great orange tie origin story

The Market is Changing Right Now

Mon, 17 Aug 2020 14:19:26 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is about a change in the market happening right now. Mostly. The market has changed – it’s a PULL market. The pent-up demand is over. It’s time to get back to work. In this episode I talk about what the means and how you can stay ahead of the changing market.

Don't forget about the outdoors

Tue, 04 Aug 2020 09:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson about outdoor advertising. Mostly. My guest in this episode is Josh Cohen, Director of Sales and Customer Success at BLIP.

In this episode Josh and I cover:

1) What's new with Outdoor Advertising

2) How has buying outdoor changed over the years

3) Why outdoor can still be an effective part of your media plan

4) Verticals that see success in OOH advertising

Mostly.

Friday Mornings LIVE - Episode 2

Fri, 31 Jul 2020 16:01:18 +0000

In this episode of Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson, we discuss trending topics in the Automotive Industry.

In this LIVE episode we cover:

1) How business is changing because of the pandemic / a shift in working from home

2) The Ford Bronco Release

3) 5 Training Tips for Sales that can make an impact on your business in August

4) How Political Advertising can impact TV advertising this fall

5) How GREAT Stok is

Mostly.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

TikTok Success

Tue, 28 Jul 2020 14:21:35 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is about one dealerships TikTok success. Mostly. My guest in this episode is Josie Vaccaro, E-Commerce and Customer Service Coordinator at BWM Newmarket. Josie grew her dealerships TikTok following to 20,000! My Co-Host in this episode, Colin Carrasquillo from Neielsen Automotive Group, talk to Josie about what she did, how she did it and what it means for her BMW store.

Mostly.

Friday Mornings LIVE

Fri, 24 Jul 2020 17:33:28 +0000

In the first Friday Mornings LIVE Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Co-Host Colin Carrasquillo from Nielsen Automotive Group chat about trending topics in the Automotive Industry.

In this LIVE episode we cover

1) Nissan and BMW's Logo Changes

2) The Ford Bronco Release

3) Subaru's Brand Loyalty

4) The Greatest Invention Since Sliced Bread

Mostly.

#BeThemCentric

Tue, 21 Jul 2020 10:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson about being THEM centric. Mostly. My guest in this episode is Jim McCarthy Voiceovers.

In this episode Jim and I cover:

1) #BeThemCentric

2) Why it isn’t about YOU, it’s about THEM

3) How thinking about your customer or prospect FIRST can get you better results

4) Mini Closes

Mostly.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Chat with Colin Carrasquillo from Nielsen Automotive Group

Mon, 13 Jul 2020 08:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is about customers online expectations, Amazon and more. Mostly. My guest in this episode is Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed “Experimarketer”.

In this episode Colin and I cover:

1) Customer purchasing expectations

2) Digital Retailing

3) The Amazon Effect

4) “Experimarketing”

Mostly.

Be on the Lookouts

Mon, 29 Jun 2020 14:15:52 +0000

In this episode we chat with Kevin McKillop the President of MoveYourMetal.com. Matt and Kevin answer and discuss the following questions - 1) Should your IT guy be doing your google adwords? 2) Should you always take Google’s suggestions? 3) Are you always better off going with the least expensive vendor? 4) Should you call a dealership’s baby “ugly’ as a sales technique? We also uncover the secret location of Rhode Island.

In this episode we also get a surprise appearance from Jim McCarthy at Jim McCarthy Voiceovers who tells us how automotive sales can help prepare you for life.

Prospecting Lesson Learned

Wed, 24 Jun 2020 21:59:50 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about prospecting. Specifically a prospecting lesson I learned this week. Foul-ish language ahead.

The Tacky LinkedIN Post

Wed, 17 Jun 2020 20:31:30 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about the tacky LinkedIN post.

One for the Agencies

Tue, 16 Jun 2020 16:07:56 +0000

In this episode Matt is joined by Evan Knox, Founder at Caffeine Marketing. Matt and Evan chat about things from the agency perspective. What’s in an agency name? How can different types of agencies work together? How do you decide which services to recommend to a client? Do “old school” creative sessions still work? This episode is also about a tacky LinkedIN post that Matt saw.

Data Decisions

Tue, 02 Jun 2020 14:35:46 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about Data Decisions Mostly. Our guests in this episode is the Senior Director of Dealer Intelligence at Experian, Amy Hughes. This episode is also about working from home life and Frozen. Man those songs are catchy.

Instagram and Paleontology

Tue, 26 May 2020 08:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about Instagram. Mostly. In this episode Matt talks with Joey Engelman, Social Content Manager at Agency FIFTY3. Matt and Joey discuss Instagram content, how to gain followers, how to use hashtags and how paleontology matters.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

Striking Out on TikTok

Tue, 19 May 2020 13:24:44 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about Matt’s inability to find someone willing to talk about TikTok. Mostly. This episode is also about Stok Cold Brew. Matt is obsessed. We’re having trouble finding a TikTok expert willing to come on the podcast. Why? Matt pontificates about it in this short episode.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

Fixed Operations Adapting to Change

Thu, 07 May 2020 00:32:20 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about Fixed Operations adapting to change. Mostly. My guest in this episode is Jay Galligan, Vice President of Fixed Operations at West Herr Automotive Group. Mr Galligan and I discuss how his group has adapted their service process to fit into today's climate. This episode is also about people who make “I’m not wearing pants” jokes on zoom calls.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

The Importance of Video

Mon, 04 May 2020 08:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about the importance of video. Mostly. Matt’s guest in this episode is Desiree Homer from Dealer News Today. This episode is also about frying an egg on the sidewalk.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

Are Radio Ads effective enough to Invest In?

Fri, 01 May 2020 14:51:45 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about radio. Jason Harris, a dude who wears a tie and vest on LinkedIN, also the VP of Strategy at Vicimus, opined that radio is the “horse and buggy” of the marketing world. In this episode we play his video and comment on his thoughts. Also, he swears so we had to mark this one "explicit".

What is TikTok?

Tue, 28 Apr 2020 13:25:56 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about TikTok. Mostly. Actually, it’s more about what IS TikTok? Matt doesn’t know anything about TikTok. Are we even spelling it correctly? Is it one word or two? Is there a hyphen? Listen and then help educate Matt about TikTok.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

The voicemail I got from Mike Rowe

Fri, 24 Apr 2020 20:26:43 +0000

Mostly Automotive Marketing with Matt Wilson is a podcast MOSTLY about Automotive Marketing. MOSTLY. This episode falls under the mostly category. We take a break from business and Matt shares his story about the time he got a voicemail from Mike Rowe. (and Matt will play the voicemail). Why did Mike Rowe call Matt? How did he get Matt's phone number? What did Mike Rowe have to say? Find out in this episode.

Is the way people buy cars forever changed?

Wed, 22 Apr 2020 18:15:10 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about the “new” normal. Mostly. We’ll attempt to answer the following question: Is the way people buy cars forever changed? Is online shopping and purchasing the new normal? Are customers responding to dealers messaging about buying online? Guests in this episode include James Skarzenski the General Manager at Shaker Auto Group, David Stalvey the Business Manager at Nissan City Portchester, Calvin Brown the General Manager at Ferrari-Maserati of Long Island, Bob Abbate the President and Creative Director at Bob Abbate Marketing, Todd Long the Executive Manager at Dave Wright Automotive Group, Marty Vass the General Manager at Gunn Nissan of Denton and Matthew Lasher the Marketing Director at West Herr Automotive Group. 7 experts in the industry and 7 opinions. Enjoy!

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Marketing During A Crisis

Mon, 20 Apr 2020 14:23:52 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about marketing during a crisis. Mostly. Matt and Shane Stender from SilverBack Advertising share some helpful tips for how you should adjust your marketing when something like Covid19 is happening.

Starting a Company in a Crisis

Thu, 16 Apr 2020 10:00:00 +0000

In this Episode of 'Mostly Automotive Marketing with Matt Wilson' Matt discusses starting a company in a crisis. Mostly. During this crazy time Matt found 2 people who are making the most of their situation and have decided to start their own company. Is it crazy? Maybe. Are the making the most of this crisis? Absolutely. It's a great story. Matt also talks about it love of coffee mugs. Enjoy!

Making the Best of It

Thu, 09 Apr 2020 16:47:59 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about making the best of it. It's a tough time right now, that's a fact. What can you do about it though? Make the best of it. What kind of business can you do? What about employee morale? How can you make the best use of this time? In this episode Matt chats with Calvin Brown, General Manager at Ferrari-Maserati of Long Island, about what he is doing to make the best of this situation for his business and his employees.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Problems in PA - A Talk with Rob Ruth from Bob Ruth Ford

Tue, 07 Apr 2020 16:25:20 +0000

In the state of Pennsylvania; Car Dealership's Sales Operations are not considered essential. To date; dealers in PA haven't been able to get an explanation from Governor Tom Wolf's office. Many other states are allowing online sales and service operations as long as CDC recommended social distancing guidelines are followed. Why aren't dealers able to clarification from the state of Pennsylvania. My guest is Rob Ruth, President of Bob Ruth Ford, who is trying to make some noise on the issue and get dealers in PA some answers.

The Creative Process (Part 1)

Wed, 25 Mar 2020 15:47:07 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about the creative process. Mostly. Jim McCarthy from Jim McCarthy Voiceovers joins me to discuss the creative process. In this episode we talk about ideas. Where do your ideas come from? How do you know if it's a good idea? What are some things to consider when creating a creative strategy? Listen and learn!

What is OTT?

Tue, 25 Feb 2020 19:26:40 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about acronyms. Specifically, OTT. Mostly. Our guest in this episode is Shane Stender, Managing Partner at SilverBack Advertising. This episode is also about Tom Brady.

Help with Yelp (and other reputation management nuggets)

Mon, 17 Feb 2020 10:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about your reputation. Mostly. Particularly the reputation of your store. We’ll discuss Yelp, how it works and why it isn’t easy to figure out. Our guest in this episode is the President of the David PR Group and Author of “How to protect (or destroy) your reputation online”, John David. This episode is also about Brady-Mania, which is taking over the sports headlines, especially in New England.

Are you going to NADA?

Sat, 01 Feb 2020 16:04:57 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about NADA. Mostly. Are you going to NADA? Everyone else is. Have you been getting 100’s of emails from vendors asking if you’re going to NADA? This episode is also about the 2 different types of advertising and announcements about announcements. #Automotive #Marketing #NADA #Advertising #Podcast #Business #Tea

Chat is Dead

Wed, 09 Oct 2019 14:39:29 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about chat. Mostly. According to Ray Reggie, Digital Expert, Chat is Dead. Is it? Listen and decide for yourself. One thing is for sure; it'll give you something to think about on the dealer level and If you work for a chat provider, you're going to disagree.

Is it Niche or Niche?

Mon, 09 Sep 2019 15:38:30 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about finding your niche. Mostly. In this episode Matt speaks with Greg Brown, Owner of Brown Lee Ford in Morrison, TN. In the middle of nowhere, Greg and his team have found a niche that has turned their dealership into something pretty cool. This episode is also about people who pronounce it Niche instead of Niche.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Bad Behaving BDC's

Mon, 26 Aug 2019 19:05:37 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about bad behaving BDC's. Mostly. Matt's guest is James Skarzenski, General Manager at Shaker Kia . This episode is also about coconut water and how it's not good.

Watch Your Marketing, Trust Your Agency

Fri, 09 Aug 2019 17:49:10 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about watching your marketing but trusting your agency. Mostly. Scott Orsini from the Executive Auto Group joins Matt to discuss the best billboard location in Connecticut, how involved he is in the groups marketing and shares his thoughts on vehicle merchandising. Matt also shares his experience as a senior citizen. (Which he is not).

Brands on Social Media

Thu, 25 Jul 2019 18:30:42 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about brands on social media. Mostly. Matt’s guest in this episode is Myke Furhman from Myke Food Media. Myke and Matt discusses Wendy’s twitter game, spicy chicken sandwiches, what brands should avoid talking about on social media and spend a little too long promoting Myke’s business.

Online vs. Reality

Thu, 11 Jul 2019 20:49:29 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about making sure your showroom and your website “match” and how your store looks online vs. how it looks in reality. Mostly. The guest in this episode (actually IN the studio) is David Stalvey, a longtime manager in the automotive industry. This is also the FIRST explicit (not really that explicit) episode of MAMWMW. (We're working on shortening the acronym).

Dealers That Differentiate

Tue, 25 Jun 2019 15:01:04 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about dealers that differentiate themselves with their marketing. Mostly. Our guest in this episode is James Skarzenski, General Manager at Shaker's Kia, part of the Shaker Auto Group.

Website Basics: Mission Critical Website Musts

Thu, 13 Jun 2019 15:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is mostly about Website Basics. Mission critical items you need to think about in regards to your website. Mostly. Guests in this episode are Ben Koller and Justin Brun the Co-Founders of Dynamic Beacon. This episode is also about people who complain about the temperature of the season. Matt's got a strong stance on this. Basically; pick a season and go with it. Enjoy!

Personal Branding for Sales People: How to Be Your Own Business

Thu, 30 May 2019 17:33:30 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is all about Personal Branding for Sales People. Mostly. What are the benefits of becoming your own brand? How do you do it? Guests in this episode are 3 very well branded Automotive Sales People; Seth "Bowtie" Brown, Adam Dean "Mr. Mazda" and Mabel Peralta "#1 Volvo Girl". This episode is also about unresolved TV shows. It should be against the law.

Shopping for an Advertising Agency

Thu, 16 May 2019 17:00:00 +0000

This episode of Mostly Automotive Marketing with Matt Wilson is mostly about how to shop for an automotive ad agency. It's also a little about podcasting and the Santa Clarita Diet. Guests in this episode are Shane Stender from SilverBack Advertising and Dave Manno from Market Masters Media Group.